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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.
Network (broadcasting)
Off-network
Derequlation
Cinematography
2. Advertising that the consumer actively accepts.
Psychographic Segmentation
Production Values
Permission Marketing
Average Quarter-Hour
3. When local affiliates carry a network's program.
Podcast
Off-network
Personal Peoplemeter
Clear time
4. Creating space for creative artists.
Derequlation
Concentration on Ownership
Production Values
Feature Syndicates
5. Ownership of different media companies concentrated in fewer fewer hands.
Media Literacy
Concentration on Ownership
Rating
Webzine
6. Recording and downloading of audio files stored on servers.
Mobisodes
Microcinema
Playlist
Podcast
7. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Open Source Software
Ad-Pull Policy
Copyright
Banners
8. Audience for specific media content becoming smaller and increasingly homogeneous.
Microcinema
Sweeps Period
Network Neutrality
Audience Fragmentation
9. Outmoded name for early cable television.
Digital Recording
Ethnic Press
CATV
Average Quarter-Hour
10. Connecting multiple sets of single location or building to a single - master antenna.
CATV
Playlist
MATV
Off-network
11. The means of delivering a specific media content.
Culture
Circulation
Platform
Blinks
12. Total sale of broadcast airtime.
Branding Films
Ethnic Press
Platform
Billings
13. The culture that seems to hold sway with the majority of people.
Puffets
Ethnic Press
Dominate Culture / Mainstream
Affiliates
14. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Psychographic Segmentation
Digital Recording
Billings
Catalogue Albums
15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Alternative Press
Cyber Advertising
Network (broadcasting)
Billings
16. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Blinks
Corporate Independent Studios
Cinematography
17. A broadcasting station that aligns itself with a network.
CATV
Puffets
Concept Films
Affiliates
18. Sponsor-financing of movies to advance a manufactures product.
Psychographic Segmentation
Controlled Circulation
Feature Syndicates
Branding Films
19. Suburban or regional versions of metropolitan newspaper.
Mass Communication
Zarred Editions
Conglomeration
Web Radio
20. Brief video episodes of television on mobile screens.
Circulation
Ambient Advertising
Mobisodes
Network (broadcasting)
21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Cume
Platform
Off-network
22. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Vertical Integration
Cume
All Channel Legislation
Contextual Advertising
23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Syndication
Concentration on Ownership
Catalogue Albums
24. Process of creating shared meaning between the mass and audience.
Alternative Press
Engagement
Mass Communication
Blockbuster Mentality
25. Recording of one artists music by another.
Corporate Independent Studios
Ad-Pull Policy
Affiliates
Cover
26. Relaxation of ownership and other rules for radio and television.
Blinks
Digital Recording
Derequlation
Media Literacy
27. Involves the sale of a program that was originally run on network television: a rerun.
Commuter Papers
Clear time
Off-network
CATV
28. File compression software that permits streaming of digital audio and video data.
MP3
All Channel Legislation
Culture
Feature Syndicates
29. The increase in ownership or media outlet.
Factory Studios
Branding Films
Conglomeration
Concept Films
30. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Puffets
Convergence
Copyright
Narrow Casting
31. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Controlled Circulation
Piracy
Zarred Editions
32. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
MATV
Off-network
Controlled Circulation
Contextual Advertising
33. The delivery of radio over the internet directly to individual listeners.
Web Radio
Playlist
Permission Marketing
Dominate Culture / Mainstream
34. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Engagement
Alternative Press
Newsbooks
35. Music custom selected by a disc jockey.
Platform
Playlist
Average Quarter-Hour
Corporate Independent Studios
36. A style of media with a distinctive style.
Convergence
Cinematography
Microcinema
Genre
37. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Corporate Independent Studios
Shopbills
Mobisodes
Vertical Integration
38. Aiming media content or consumer products at smaller - more specific audience.
Contextual Advertising
Demographic Segmentation
Targeting
Montage
39. The ability to comprehand mass communication.
CATV
Media Literacy
Ethnic Press
Corporate Independent Studios
40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Cume
Contextual Advertising
Niche Marketing
Convergence
41. The illegal recording and sale of copyrighted material.
360 Marketing
Common Carrier
Zarred Editions
Piracy
42. Online messages akin to billboards.
Vertical Integration
Streaming
Mass Medium
Banners
43. The first film production companies.
Billings
Factory Studios
Psychographic Segmentation
Culture
44. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Concentration on Ownership
Corporate Independent Studios
Podcast
Network
45. A medium that carries messages to other people.
Zarred Editions
Mass Medium
Dissident Press
Average Quarter-Hour
46. In record retailing - albums more than 3 years old.
Controlled Circulation
Catalogue Albums
Affiliates
Ad-Pull Policy
47. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Rating
Narrow Casting
Sweeps Period
Syndication
48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Piracy
Cume
Consumer Culture
Corrective Advertising
49. The simultaneous downloading and accessing of digital audio or video data.
Consumer Juries
Cinematography
Streaming
Derequlation
50. The number of issues of a magazine or newspaper that are sold.
Circulation
Forced Exposure
All Channel Legislation
Corrective Advertising
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