Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






2. In record retailing - albums more than 3 years old.






3. Freely downloaded software.






4. 1 second commercials between songs on the radio.






5. Audience for specific media content becoming smaller and increasingly homogeneous.






6. Weekly free pages with local events.






7. Percentage of a markers total population that is reached by a piece of broadcast programming.






8. The number of issues of a magazine or newspaper that are sold.






9. Commuter Papers - Free dailies designed for young commuters.






10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






11. Aiming media content at smaller - homogenous audience.






12. A style of media with a distinctive style.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






15. Measuring the effectiveness of advertising messages by showing them to consumers.






16. A broadcasting station that aligns itself with a network.






17. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






18. Brief video episodes of television on mobile screens.






19. Movies produced with full intention of providing several sequels.






20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






21. The illegal recording and sale of copyrighted material.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. Sale of radio or television content to stations on a market-by-market basis.






24. How many people listening every 15 minutes.






25. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






26. When local affiliates carry a network's program.






27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






28. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Media's content and grammar. Style and ability.






32. Lumiere brothers device that both photographed and projected action.






33. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






34. The ability to comprehand mass communication.






35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






36. The erosions of traditional distinctive style elements.






37. Involves the sale of a program that was originally run on network television: a rerun.






38. The cumulative audience - pepole who listen every 5 minutes.






39. Creating space for creative artists.






40. Software that gets direct downloads by passing servers.






41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






42. A consumer magazine published by a retail business for readers with similar interests.






43. Recreation on television news of some event that is believed to have happened of which could have happened.






44. Movies produced primarily for initial exhibition on theater screens.






45. The means of delivering a specific media content.






46. Process of creating shared meaning between the mass and audience.






47. Rating technology.






48. Online billboards placed on the side of the webpage.






49. Online messages akin to billboards.






50. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.