Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. 1 second commercials between songs on the radio.






4. Media mainly used in computer networks such as the Internet.






5. Lumiere brothers device that both photographed and projected action.






6. Weekly free pages with local events.






7. Identifying and granting ownership of a given piece of expression to protect the creators interest.






8. Brief video episodes of television on mobile screens.






9. Online messages akin to billboards.






10. The number of issues of a magazine or newspaper that are sold.






11. Placement of commercials on various online sites.






12. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






13. Online billboards placed on the side of the webpage.






14. Rating technology.






15. Aiming media content or consumer products at smaller - more specific audience.






16. Advertising that the consumer actively accepts.






17. The cumulative audience - pepole who listen every 5 minutes.






18. Ads showing up in nontraditional settings.






19. Outmoded name for early cable television.






20. In record retailing - albums more than 3 years old.






21. People considered to be representatives of the target market - review a number of approaches to the campaign.






22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






23. When local affiliates carry a network's program.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. The simultaneous downloading and accessing of digital audio or video data.






26. Measuring the effectiveness of advertising messages by showing them to consumers.






27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






28. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






29. The increase in ownership or media outlet.






30. Granting equal carriage over phone and cable lines.






31. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






32. The first film production companies.






33. The illegal recording and sale of copyrighted material.






34. Ads to correct deceptive advertising.






35. Involves the sale of a program that was originally run on network television: a rerun.






36. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






37. Attractive - artful business cards use by early British people to promote themselves.






38. Suburban or regional versions of metropolitan newspaper.






39. Film making using high tech cameras and digital filming.






40. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






41. Recording and downloading of audio files stored on servers.






42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






43. The culture that seems to hold sway with the majority of people.






44. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






45. A broadcasting station that aligns itself with a network.






46. A telecommunication company required to carry messages.






47. The means of delivering a specific media content.






48. Music custom selected by a disc jockey.






49. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






50. Recreation on television news of some event that is believed to have happened of which could have happened.