Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.






2. Recreation on television news of some event that is believed to have happened of which could have happened.






3. Ads showing up in nontraditional settings.






4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






5. The culture that seems to hold sway with the majority of people.






6. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. The simultaneous downloading and accessing of digital audio or video data.






9. The increase in ownership or media outlet.






10. Commuter Papers - Free dailies designed for young commuters.






11. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






12. Aiming media content at smaller - homogenous audience.






13. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






14. Demand by a advertiser to review an article with the threat of being pulled out - if not.






15. The illegal recording and sale of copyrighted material.






16. Audience for specific media content becoming smaller and increasingly homogeneous.






17. Suburban or regional versions of metropolitan newspaper.






18. Movies that can be described in one line.






19. A broadcasting station that aligns itself with a network.






20. Movies produced with full intention of providing several sequels.






21. Percentage of a markers total population that is reached by a piece of broadcast programming.






22. Online billboards placed on the side of the webpage.






23. Freely downloaded software.






24. A medium that carries messages to other people.






25. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






26. The ability to comprehand mass communication.






27. Recording of one artists music by another.






28. Brief video episodes of television on mobile screens.






29. In record retailing - albums more than 3 years old.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Ownership of different media companies concentrated in fewer fewer hands.






32. The delivery of radio over the internet directly to individual listeners.






33. Measuring the effectiveness of advertising messages by showing them to consumers.






34. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






35. Media's content and grammar. Style and ability.






36. The number of issues of a magazine or newspaper that are sold.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. File compression software that permits streaming of digital audio and video data.






39. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






40. Recording and downloading of audio files stored on servers.






41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






42. Relaxation of ownership and other rules for radio and television.






43. The cumulative audience - pepole who listen every 5 minutes.






44. Early weekly British Publication that carried ads.






45. A style of media with a distinctive style.






46. Movies produced primarily for initial exhibition on theater screens.






47. 1 second commercials between songs on the radio.






48. Media mainly used in computer networks such as the Internet.






49. Ads to correct deceptive advertising.






50. Identifying and granting ownership of a given piece of expression to protect the creators interest.