SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Feature Syndicates
Mass Medium
Culture
Contextual Advertising
2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Conglomeration
Mobisodes
Franchise Films
VALS
3. Recording and downloading of audio files stored on servers.
Podcast
Clear time
Vast Wasteland
Web Radio
4. Music custom selected by a disc jockey.
Copyright
Copy Testing
Piracy
Playlist
5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Off-network
MP3
MATV
6. Granting equal carriage over phone and cable lines.
Unique Selling Proposition
Concept Films
Network Neutrality
Consumer Juries
7. Film making using high tech cameras and digital filming.
Media Literacy
Microcinema
Corrective Advertising
Alternative Press
8. A broadcasting station that aligns itself with a network.
Affiliates
Cume
Zarred Editions
Network Neutrality
9. Movies that can be described in one line.
Webzine
Montage
Syndication
Concept Films
10. Audience for specific media content becoming smaller and increasingly homogeneous.
Engagement
Audience Fragmentation
Permission Marketing
Sweeps Period
11. Outmoded name for early cable television.
Microcinema
Syndication
Zarred Editions
CATV
12. Weekly free pages with local events.
Circulation
Clear time
360 Marketing
Alternative Press
13. The cumulative audience - pepole who listen every 5 minutes.
Digital Recording
Cyber Advertising
Copy Testing
Cume
14. File compression software that permits streaming of digital audio and video data.
MP3
Open Source Software
360 Marketing
Conglomeration
15. Advertising that the consumer actively accepts.
Permission Marketing
Clear time
Ad-Pull Policy
Factory Studios
16. The delivery of radio over the internet directly to individual listeners.
Audience Fragmentation
Web Radio
Ambient Advertising
Consumer Juries
17. A telecommunication company required to carry messages.
Common Carrier
Consumer Juries
Narrow Casting
Digital Recording
18. Lumiere brothers device that both photographed and projected action.
Playlist
All Channel Legislation
Cinematography
Banners
19. Ads to correct deceptive advertising.
Cume
Web Radio
Corrective Advertising
Common Carrier
20. Media mainly used in computer networks such as the Internet.
Niche Marketing
Network
Off-network
Newsbooks
21. Measuring the effectiveness of advertising messages by showing them to consumers.
Skyscrapers
Cinematography
Copy Testing
Forced Exposure
22. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Newsbooks
Ad-Pull Policy
Digital Recording
P2P (Peer to peer)
23. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Corporate Independent Studios
Copyright
News Stage
Dominate Culture / Mainstream
24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Platform
360 Marketing
Mass Medium
Controlled Circulation
25. How many people listening every 15 minutes.
Clear time
Average Quarter-Hour
Network
Shopbills
26. Commuter Papers - Free dailies designed for young commuters.
Derequlation
Catalogue Albums
Cover
Commuter Papers
27. Early weekly British Publication that carried ads.
Brand Magazine
Newsbooks
Advertorial
Copy Testing
28. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Convergence
Forced Exposure
Production Values
Conglomeration
29. Aiming broadcasting at a smaller audience.
Narrow Casting
Advertorial
Affiliates
Demographic Segmentation
30. The culture that seems to hold sway with the majority of people.
Affiliates
Engagement
Dominate Culture / Mainstream
Average Quarter-Hour
31. Suburban or regional versions of metropolitan newspaper.
Corporate Independent Studios
Zarred Editions
Cinematography
Branding Films
32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Streaming
Mobisodes
Blockbuster Mentality
Theatrical Films
33. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Rating
Narrow Casting
Platform
34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Mass Communication
Consumer Juries
Personal Peoplemeter
Vertical Integration
35. The increase in ownership or media outlet.
Web Radio
Concentration on Ownership
Copy Testing
Conglomeration
36. Aiming media content at smaller - homogenous audience.
Commuter Papers
Clear time
Alternative Press
Niche Marketing
37. Movies produced with full intention of providing several sequels.
Catalogue Albums
Franchise Films
Rating
360 Marketing
38. Placement of commercials on various online sites.
Franchise Films
Niche Marketing
Cyber Advertising
Dominate Culture / Mainstream
39. People considered to be representatives of the target market - review a number of approaches to the campaign.
Engagement
Consumer Juries
Billings
Audience Fragmentation
40. In record retailing - albums more than 3 years old.
Microcinema
Ethnic Press
Catalogue Albums
Platform
41. Demand by a advertiser to review an article with the threat of being pulled out - if not.
VALS
Cinematography
Ad-Pull Policy
Branding Films
42. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Banners
Zarred Editions
Ambient Advertising
Personal Peoplemeter
43. Recreation on television news of some event that is believed to have happened of which could have happened.
Streaming
All Channel Legislation
Conglomeration
News Stage
44. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Catalogue Albums
Permission Marketing
Network Neutrality
45. Ads showing up in nontraditional settings.
Narrow Casting
Webzine
Common Carrier
360 Marketing
46. Tying two seperate but related shots in such a way that take new meaning.
Mass Medium
Theatrical Films
Montage
Demographic Segmentation
47. Online magazine.
Clear time
Playlist
Consumer Juries
Webzine
48. A style of media with a distinctive style.
Genre
Shopbills
All Channel Legislation
VALS
49. Attractive - artful business cards use by early British people to promote themselves.
Mobisodes
Targeting
Audience Fragmentation
Shopbills
50. Free - alternative weeklies with a local and partical orientation.
Ethnic Press
Demographic Segmentation
Dissident Press
Media Literacy