Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Ownership of different media companies concentrated in fewer fewer hands.






4. Aiming media content at smaller - homogenous audience.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. A consumer magazine published by a retail business for readers with similar interests.






7. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






8. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






9. Total sale of broadcast airtime.






10. Movies that can be described in one line.






11. Advertising that the consumer actively accepts.






12. The increase in ownership or media outlet.






13. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. Recording and downloading of audio files stored on servers.






16. Commuter Papers - Free dailies designed for young commuters.






17. Music custom selected by a disc jockey.






18. Movies produced with full intention of providing several sequels.






19. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






20. Placement of commercials on various online sites.






21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






22. Identifying and granting ownership of a given piece of expression to protect the creators interest.






23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






24. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






25. Online billboards placed on the side of the webpage.






26. The number of issues of a magazine or newspaper that are sold.






27. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






28. Free - alternative weeklies with a local and partical orientation.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. The means of delivering a specific media content.






31. The simultaneous downloading and accessing of digital audio or video data.






32. 1 second commercials between songs on the radio.






33. In record retailing - albums more than 3 years old.






34. Online magazine.






35. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






36. Early weekly British Publication that carried ads.






37. Measuring the effectiveness of advertising messages by showing them to consumers.






38. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






39. Aiming broadcasting at a smaller audience.






40. Brief video episodes of television on mobile screens.






41. Demand by a advertiser to review an article with the threat of being pulled out - if not.






42. Film making using high tech cameras and digital filming.






43. Sponsor-financing of movies to advance a manufactures product.






44. The delivery of radio over the internet directly to individual listeners.






45. The cumulative audience - pepole who listen every 5 minutes.






46. Freely downloaded software.






47. Ads showing up in nontraditional settings.






48. File compression software that permits streaming of digital audio and video data.






49. Weekly free pages with local events.






50. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.