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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.
Podcast
Ambient Advertising
VALS
Niche Marketing
2. Ads to correct deceptive advertising.
Open Source Software
Corrective Advertising
Syndication
Shopbills
3. Lumiere brothers device that both photographed and projected action.
MATV
Derequlation
Average Quarter-Hour
Cinematography
4. Involves the sale of a program that was originally run on network television: a rerun.
Playlist
Off-network
Ethnic Press
Platform
5. 1 second commercials between songs on the radio.
Blinks
Niche Marketing
Engagement
Banners
6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
All Channel Legislation
Vast Wasteland
CATV
Cyber Advertising
7. The means of delivering a specific media content.
All Channel Legislation
Mobisodes
Platform
Catalogue Albums
8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Playlist
Corporate Independent Studios
Commuter Papers
Billings
9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Puffets
360 Marketing
Conglomeration
10. Advertising that the consumer actively accepts.
Permission Marketing
Concentration on Ownership
MATV
Vertical Integration
11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
All Channel Legislation
Blockbuster Mentality
Psychographic Segmentation
Demographic Segmentation
12. The erosions of traditional distinctive style elements.
News Stage
Franchise Films
Convergence
Audience Fragmentation
13. Outmoded name for early cable television.
Network
CATV
Mass Communication
Controlled Circulation
14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Platform
Psychographic Segmentation
Personal Peoplemeter
Off-network
15. Placement of commercials on various online sites.
Billings
Factory Studios
Vertical Integration
Cyber Advertising
16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Montage
Streaming
Dominate Culture / Mainstream
Unique Selling Proposition
17. Aiming broadcasting at a smaller audience.
Narrow Casting
Personal Peoplemeter
Psychographic Segmentation
Zarred Editions
18. Recreation on television news of some event that is believed to have happened of which could have happened.
Network
News Stage
Unique Selling Proposition
Catalogue Albums
19. Audience for specific media content becoming smaller and increasingly homogeneous.
Streaming
Audience Fragmentation
Rating
Network
20. Weekly free pages with local events.
Digital Recording
Concept Films
Alternative Press
Rating
21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Unique Selling Proposition
Microcinema
Franchise Films
VALS
22. The cumulative audience - pepole who listen every 5 minutes.
Cume
Demographic Segmentation
Culture
Controlled Circulation
23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Vast Wasteland
Puffets
Contextual Advertising
Blinks
24. Percentage of a markers total population that is reached by a piece of broadcast programming.
Digital Recording
Montage
Rating
MATV
25. Freely downloaded software.
Audience Fragmentation
Controlled Circulation
Advertorial
Open Source Software
26. Aiming media content at smaller - homogenous audience.
Niche Marketing
CATV
Zarred Editions
Circulation
27. A consumer magazine published by a retail business for readers with similar interests.
Copyright
Brand Magazine
Blockbuster Mentality
MATV
28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Commuter Papers
Concept Films
Shopbills
Advertorial
29. Online billboards placed on the side of the webpage.
Platform
Skyscrapers
Culture
Commuter Papers
30. A style of media with a distinctive style.
CATV
Vast Wasteland
Derequlation
Genre
31. Tying two seperate but related shots in such a way that take new meaning.
Conglomeration
Concept Films
Advertorial
Montage
32. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Copy Testing
Copyright
Controlled Circulation
33. Online magazine.
Webzine
Genre
Network
Cinematography
34. Music custom selected by a disc jockey.
Alternative Press
Banners
Playlist
Zarred Editions
35. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
VALS
Digital Recording
Syndication
Mass Medium
36. A broadcasting station that aligns itself with a network.
Cume
Syndication
Clear time
Affiliates
37. Movies produced primarily for initial exhibition on theater screens.
Ambient Advertising
Catalogue Albums
Platform
Theatrical Films
38. Media's content and grammar. Style and ability.
Branding Films
Production Values
Playlist
Dissident Press
39. Movies that can be described in one line.
Branding Films
Concept Films
Shopbills
Banners
40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Consumer Juries
Commuter Papers
Vertical Integration
Cume
41. Ownership of different media companies concentrated in fewer fewer hands.
Skyscrapers
All Channel Legislation
Mass Medium
Concentration on Ownership
42. In record retailing - albums more than 3 years old.
Personal Peoplemeter
Theatrical Films
Catalogue Albums
Franchise Films
43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Permission Marketing
Advertorial
Consumer Culture
Branding Films
44. Commuter Papers - Free dailies designed for young commuters.
Off-network
Commuter Papers
Personal Peoplemeter
P2P (Peer to peer)
45. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Playlist
Common Carrier
Blockbuster Mentality
Demographic Segmentation
46. Ads showing up in nontraditional settings.
360 Marketing
Derequlation
Web Radio
Mass Medium
47. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Theatrical Films
Common Carrier
Ambient Advertising
Convergence
48. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Feature Syndicates
Concept Films
Syndication
49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Cume
Puffets
Average Quarter-Hour
Sweeps Period
50. Sale of radio or television content to stations on a market-by-market basis.
Playlist
Conglomeration
Ethnic Press
Syndication