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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. File compression software that permits streaming of digital audio and video data.
Commuter Papers
MP3
Forced Exposure
Media Literacy
2. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Blockbuster Mentality
360 Marketing
Blinks
3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Network (broadcasting)
Narrow Casting
Banners
4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Blockbuster Mentality
Permission Marketing
Contextual Advertising
Demographic Segmentation
5. Granting equal carriage over phone and cable lines.
Circulation
Production Values
Brand Magazine
Network Neutrality
6. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Circulation
Syndication
Cover
7. Sale of radio or television content to stations on a market-by-market basis.
Affiliates
Syndication
Clear time
Cume
8. Process of creating shared meaning between the mass and audience.
Concept Films
Network (broadcasting)
Psychographic Segmentation
Mass Communication
9. Recording of one artists music by another.
Alternative Press
Blinks
Zarred Editions
Cover
10. The number of issues of a magazine or newspaper that are sold.
Circulation
Corrective Advertising
Mass Medium
Demographic Segmentation
11. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Network Neutrality
Theatrical Films
Network (broadcasting)
12. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Web Radio
Media Literacy
Mass Medium
13. People considered to be representatives of the target market - review a number of approaches to the campaign.
Blockbuster Mentality
Franchise Films
Consumer Juries
Vast Wasteland
14. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Blockbuster Mentality
CATV
Off-network
Corporate Independent Studios
15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Forced Exposure
Dissident Press
Puffets
Theatrical Films
16. The means of delivering a specific media content.
Platform
Convergence
Ethnic Press
Clear time
17. Film making using high tech cameras and digital filming.
Branding Films
Microcinema
Derequlation
Forced Exposure
18. Online billboards placed on the side of the webpage.
Mass Medium
Skyscrapers
Playlist
Ethnic Press
19. Ads showing up in nontraditional settings.
360 Marketing
CATV
Montage
Blockbuster Mentality
20. Weekly free pages with local events.
Alternative Press
Advertorial
Webzine
Personal Peoplemeter
21. Placing ads in public places such as store floors - at gas pumps - in bathroom.
MATV
Audience Fragmentation
P2P (Peer to peer)
Ambient Advertising
22. Aiming broadcasting at a smaller audience.
Psychographic Segmentation
Microcinema
Catalogue Albums
Narrow Casting
23. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Narrow Casting
Average Quarter-Hour
Controlled Circulation
Culture
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Montage
MATV
Factory Studios
Consumer Culture
25. The first film production companies.
Factory Studios
Cyber Advertising
Production Values
Permission Marketing
26. The increase in ownership or media outlet.
Average Quarter-Hour
Web Radio
Franchise Films
Conglomeration
27. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Digital Recording
Newsbooks
All Channel Legislation
Ad-Pull Policy
28. Movies produced primarily for initial exhibition on theater screens.
Circulation
Unique Selling Proposition
Catalogue Albums
Theatrical Films
29. Suburban or regional versions of metropolitan newspaper.
Ad-Pull Policy
CATV
Zarred Editions
Playlist
30. Connecting multiple sets of single location or building to a single - master antenna.
Alternative Press
Open Source Software
Unique Selling Proposition
MATV
31. Movies that can be described in one line.
Concept Films
Banners
Personal Peoplemeter
Dissident Press
32. A medium that carries messages to other people.
Newsbooks
Zarred Editions
Mass Medium
Platform
33. Brief video episodes of television on mobile screens.
Theatrical Films
Billings
Dominate Culture / Mainstream
Mobisodes
34. Involves the sale of a program that was originally run on network television: a rerun.
Digital Recording
Targeting
Platform
Off-network
35. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Webzine
Psychographic Segmentation
VALS
Average Quarter-Hour
36. The illegal recording and sale of copyrighted material.
Piracy
Media Literacy
Narrow Casting
Unique Selling Proposition
37. Media mainly used in computer networks such as the Internet.
Production Values
Unique Selling Proposition
Network
Network (broadcasting)
38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Network (broadcasting)
Personal Peoplemeter
Factory Studios
Unique Selling Proposition
39. 1 second commercials between songs on the radio.
All Channel Legislation
Cinematography
Blinks
Brand Magazine
40. Attractive - artful business cards use by early British people to promote themselves.
Vertical Integration
Clear time
Ambient Advertising
Shopbills
41. Software that gets direct downloads by passing servers.
Circulation
Mobisodes
P2P (Peer to peer)
Targeting
42. A style of media with a distinctive style.
Cinematography
Consumer Culture
Genre
Corporate Independent Studios
43. Music custom selected by a disc jockey.
Clear time
Affiliates
Cover
Playlist
44. Movies produced with full intention of providing several sequels.
Conglomeration
Catalogue Albums
Ethnic Press
Franchise Films
45. Freely downloaded software.
Dissident Press
Open Source Software
Sweeps Period
Network
46. A broadcasting station that aligns itself with a network.
Affiliates
Zarred Editions
Personal Peoplemeter
360 Marketing
47. The ability to comprehand mass communication.
Banners
Media Literacy
Corporate Independent Studios
Common Carrier
48. Recording and downloading of audio files stored on servers.
Advertorial
Copyright
Podcast
Web Radio
49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Corporate Independent Studios
Network (broadcasting)
Cover
Skyscrapers
50. Lumiere brothers device that both photographed and projected action.
Forced Exposure
Cinematography
Newsbooks
Media Literacy
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