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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.
Concentration on Ownership
Blinks
Cinematography
Brand Magazine
2. Movies produced with full intention of providing several sequels.
Affiliates
Feature Syndicates
Copy Testing
Franchise Films
3. The number of issues of a magazine or newspaper that are sold.
Circulation
VALS
Cinematography
Contextual Advertising
4. Outmoded name for early cable television.
Ad-Pull Policy
Skyscrapers
Conglomeration
CATV
5. Ads showing up in nontraditional settings.
360 Marketing
Mass Communication
P2P (Peer to peer)
Syndication
6. A style of media with a distinctive style.
MATV
Cinematography
Genre
Psychographic Segmentation
7. Process of creating shared meaning between the mass and audience.
Cinematography
Culture
Mass Communication
Mobisodes
8. Total sale of broadcast airtime.
Billings
Podcast
Conglomeration
Ambient Advertising
9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Dissident Press
Vast Wasteland
Cinematography
Banners
10. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Conglomeration
Unique Selling Proposition
Psychographic Segmentation
Zarred Editions
11. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Cume
Podcast
Affiliates
12. The erosions of traditional distinctive style elements.
Microcinema
Culture
Advertorial
Convergence
13. Recording of one artists music by another.
Cinematography
Cover
Permission Marketing
Unique Selling Proposition
14. The delivery of radio over the internet directly to individual listeners.
Unique Selling Proposition
Blockbuster Mentality
Web Radio
P2P (Peer to peer)
15. In record retailing - albums more than 3 years old.
Ambient Advertising
Webzine
Catalogue Albums
Culture
16. Connecting multiple sets of single location or building to a single - master antenna.
Derequlation
All Channel Legislation
MATV
Personal Peoplemeter
17. Ads to correct deceptive advertising.
Digital Recording
Corrective Advertising
Rating
Production Values
18. The first film production companies.
Consumer Culture
Average Quarter-Hour
Factory Studios
Shopbills
19. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Corrective Advertising
Network Neutrality
Clear time
20. The illegal recording and sale of copyrighted material.
Media Literacy
Conglomeration
Zarred Editions
Piracy
21. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Sweeps Period
Permission Marketing
Alternative Press
22. Brief video episodes of television on mobile screens.
Banners
Psychographic Segmentation
Mobisodes
Newsbooks
23. A medium that carries messages to other people.
Ethnic Press
Branding Films
Cume
Mass Medium
24. The simultaneous downloading and accessing of digital audio or video data.
Streaming
All Channel Legislation
Podcast
Branding Films
25. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Affiliates
Vertical Integration
Forced Exposure
26. Software that gets direct downloads by passing servers.
Forced Exposure
Network Neutrality
Advertorial
P2P (Peer to peer)
27. Granting equal carriage over phone and cable lines.
Ad-Pull Policy
Piracy
Network Neutrality
Alternative Press
28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Cume
Podcast
Psychographic Segmentation
Advertorial
29. Attractive - artful business cards use by early British people to promote themselves.
Network
Franchise Films
Shopbills
Copyright
30. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Circulation
Sweeps Period
Genre
VALS
31. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Advertorial
Rating
Digital Recording
Ethnic Press
32. The means of delivering a specific media content.
Platform
CATV
Unique Selling Proposition
VALS
33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Controlled Circulation
Culture
Concept Films
Branding Films
34. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Unique Selling Proposition
Piracy
Montage
35. Recreation on television news of some event that is believed to have happened of which could have happened.
Permission Marketing
News Stage
Off-network
Ambient Advertising
36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corrective Advertising
Corporate Independent Studios
Brand Magazine
Convergence
37. Ownership of different media companies concentrated in fewer fewer hands.
CATV
Brand Magazine
Concentration on Ownership
Contextual Advertising
38. Placement of commercials on various online sites.
Franchise Films
Media Literacy
Cyber Advertising
Network
39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Cyber Advertising
Concentration on Ownership
Montage
Vertical Integration
40. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Mass Communication
News Stage
Banners
41. Early weekly British Publication that carried ads.
Montage
Franchise Films
Newsbooks
Forced Exposure
42. 1 second commercials between songs on the radio.
Dominate Culture / Mainstream
Permission Marketing
Playlist
Blinks
43. Movies that can be described in one line.
Consumer Culture
Concept Films
Feature Syndicates
VALS
44. The ability to comprehand mass communication.
Microcinema
Dominate Culture / Mainstream
Cume
Media Literacy
45. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Cinematography
Skyscrapers
Forced Exposure
Mass Medium
46. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Vertical Integration
Dominate Culture / Mainstream
Narrow Casting
VALS
47. A telecommunication company required to carry messages.
Culture
Clear time
Common Carrier
Streaming
48. Aiming media content or consumer products at smaller - more specific audience.
Podcast
Dominate Culture / Mainstream
Puffets
Targeting
49. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Skyscrapers
Mass Medium
Affiliates
Ambient Advertising
50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Corrective Advertising
Branding Films
Microcinema
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