Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and partical orientation.






2. Movies produced primarily for initial exhibition on theater screens.






3. Measuring the effectiveness of advertising messages by showing them to consumers.






4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






5. A telecommunication company required to carry messages.






6. Freely downloaded software.






7. Ads to correct deceptive advertising.






8. Software that gets direct downloads by passing servers.






9. The cumulative audience - pepole who listen every 5 minutes.






10. Granting equal carriage over phone and cable lines.






11. Aiming media content or consumer products at smaller - more specific audience.






12. Online billboards placed on the side of the webpage.






13. Aiming media content at smaller - homogenous audience.






14. Ads showing up in nontraditional settings.






15. Suburban or regional versions of metropolitan newspaper.






16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






17. Audience for specific media content becoming smaller and increasingly homogeneous.






18. A medium that carries messages to other people.






19. The ability to comprehand mass communication.






20. Identifying and granting ownership of a given piece of expression to protect the creators interest.






21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






22. Rating technology.






23. Process of creating shared meaning between the mass and audience.






24. Sponsor-financing of movies to advance a manufactures product.






25. A style of media with a distinctive style.






26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






28. Weekly free pages with local events.






29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






30. Movies that can be described in one line.






31. Recording and downloading of audio files stored on servers.






32. Brief video episodes of television on mobile screens.






33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






34. Outmoded name for early cable television.






35. Ownership of different media companies concentrated in fewer fewer hands.






36. Online magazine.






37. Music custom selected by a disc jockey.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. Tying two seperate but related shots in such a way that take new meaning.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. A broadcasting station that aligns itself with a network.






42. How many people listening every 15 minutes.






43. The number of issues of a magazine or newspaper that are sold.






44. The increase in ownership or media outlet.






45. Media mainly used in computer networks such as the Internet.






46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






47. When local affiliates carry a network's program.






48. The first film production companies.






49. File compression software that permits streaming of digital audio and video data.






50. Aiming broadcasting at a smaller audience.