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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Dominate Culture / Mainstream
Demographic Segmentation
Engagement
2. Relaxation of ownership and other rules for radio and television.
Engagement
Derequlation
Concept Films
Platform
3. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Off-network
Psychographic Segmentation
Open Source Software
Blinks
4. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Platform
Sweeps Period
Dissident Press
5. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Piracy
Common Carrier
Media Literacy
6. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Montage
Permission Marketing
Webzine
7. The number of issues of a magazine or newspaper that are sold.
Ethnic Press
Advertorial
Media Literacy
Circulation
8. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Convergence
Psychographic Segmentation
Consumer Culture
Engagement
9. The illegal recording and sale of copyrighted material.
Piracy
Feature Syndicates
VALS
Webzine
10. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Commuter Papers
Network
Copyright
P2P (Peer to peer)
11. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Feature Syndicates
Sweeps Period
Clear time
12. Online messages akin to billboards.
P2P (Peer to peer)
Digital Recording
Streaming
Banners
13. Measuring the effectiveness of advertising messages by showing them to consumers.
Engagement
Digital Recording
Copy Testing
VALS
14. Online magazine.
Affiliates
Platform
Culture
Webzine
15. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Dominate Culture / Mainstream
Affiliates
Production Values
Consumer Culture
16. Recreation on television news of some event that is believed to have happened of which could have happened.
Montage
News Stage
Affiliates
Alternative Press
17. 1 second commercials between songs on the radio.
Mobisodes
Consumer Juries
Blinks
Montage
18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Cover
Network
Derequlation
Forced Exposure
19. The cumulative audience - pepole who listen every 5 minutes.
Cume
Niche Marketing
Blinks
360 Marketing
20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Brand Magazine
Common Carrier
Production Values
Puffets
21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Commuter Papers
Forced Exposure
Advertorial
Brand Magazine
22. Attractive - artful business cards use by early British people to promote themselves.
Corrective Advertising
Shopbills
All Channel Legislation
Montage
23. Movies that can be described in one line.
Psychographic Segmentation
Concept Films
Platform
Convergence
24. Aiming broadcasting at a smaller audience.
Rating
Narrow Casting
Cover
News Stage
25. Granting equal carriage over phone and cable lines.
Niche Marketing
Mobisodes
Open Source Software
Network Neutrality
26. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Network
Personal Peoplemeter
Psychographic Segmentation
27. Process of creating shared meaning between the mass and audience.
Mass Communication
Open Source Software
Network (broadcasting)
Audience Fragmentation
28. Freely downloaded software.
Banners
VALS
Affiliates
Open Source Software
29. The increase in ownership or media outlet.
Cover
Conglomeration
Network (broadcasting)
Contextual Advertising
30. Film making using high tech cameras and digital filming.
Microcinema
360 Marketing
Ambient Advertising
Forced Exposure
31. A consumer magazine published by a retail business for readers with similar interests.
Branding Films
Brand Magazine
Copy Testing
Advertorial
32. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Ambient Advertising
Psychographic Segmentation
All Channel Legislation
Media Literacy
33. The means of delivering a specific media content.
Platform
Mobisodes
Puffets
Blinks
34. Rating technology.
Vertical Integration
Corporate Independent Studios
Personal Peoplemeter
Zarred Editions
35. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Theatrical Films
Factory Studios
Audience Fragmentation
36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Consumer Juries
Network (broadcasting)
Off-network
37. Advertising that the consumer actively accepts.
Engagement
Corrective Advertising
Conglomeration
Permission Marketing
38. Aiming media content or consumer products at smaller - more specific audience.
Cover
Clear time
Web Radio
Targeting
39. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
P2P (Peer to peer)
Syndication
Vast Wasteland
40. File compression software that permits streaming of digital audio and video data.
Advertorial
Ambient Advertising
Circulation
MP3
41. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Microcinema
Mobisodes
Genre
Controlled Circulation
42. Media mainly used in computer networks such as the Internet.
Unique Selling Proposition
Psychographic Segmentation
Network
Cume
43. Ads showing up in nontraditional settings.
360 Marketing
Concentration on Ownership
Platform
Demographic Segmentation
44. Outmoded name for early cable television.
Vertical Integration
Average Quarter-Hour
CATV
Ad-Pull Policy
45. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Affiliates
Factory Studios
Webzine
46. Music custom selected by a disc jockey.
Playlist
Vast Wasteland
Copy Testing
Dissident Press
47. Tying two seperate but related shots in such a way that take new meaning.
Demographic Segmentation
Catalogue Albums
MATV
Montage
48. Early weekly British Publication that carried ads.
Newsbooks
Theatrical Films
360 Marketing
Webzine
49. Sponsor-financing of movies to advance a manufactures product.
Feature Syndicates
Concept Films
Branding Films
Ad-Pull Policy
50. Lumiere brothers device that both photographed and projected action.
Puffets
Cinematography
Platform
Media Literacy