Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






2. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






3. Involves the sale of a program that was originally run on network television: a rerun.






4. Tying two seperate but related shots in such a way that take new meaning.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. Percentage of a markers total population that is reached by a piece of broadcast programming.






7. Ads showing up in nontraditional settings.






8. Ownership of different media companies concentrated in fewer fewer hands.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. Commuter Papers - Free dailies designed for young commuters.






11. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






12. The number of issues of a magazine or newspaper that are sold.






13. The illegal recording and sale of copyrighted material.






14. Aiming broadcasting at a smaller audience.






15. Recreation on television news of some event that is believed to have happened of which could have happened.






16. Attractive - artful business cards use by early British people to promote themselves.






17. Media mainly used in computer networks such as the Internet.






18. In record retailing - albums more than 3 years old.






19. Freely downloaded software.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Brief video episodes of television on mobile screens.






22. Total sale of broadcast airtime.






23. Demand by a advertiser to review an article with the threat of being pulled out - if not.






24. Free - alternative weeklies with a local and partical orientation.






25. Suburban or regional versions of metropolitan newspaper.






26. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






27. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






28. Aiming media content at smaller - homogenous audience.






29. Placement of commercials on various online sites.






30. File compression software that permits streaming of digital audio and video data.






31. The erosions of traditional distinctive style elements.






32. The first film production companies.






33. Recording and downloading of audio files stored on servers.






34. Online magazine.






35. Process of creating shared meaning between the mass and audience.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. Lumiere brothers device that both photographed and projected action.






38. Software that gets direct downloads by passing servers.






39. Music custom selected by a disc jockey.






40. Movies that can be described in one line.






41. Online messages akin to billboards.






42. Movies produced with full intention of providing several sequels.






43. Ads to correct deceptive advertising.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Relaxation of ownership and other rules for radio and television.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Film making using high tech cameras and digital filming.






48. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. How many people listening every 15 minutes.