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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The delivery of radio over the internet directly to individual listeners.
Conglomeration
Digital Recording
Web Radio
Franchise Films
2. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Sweeps Period
VALS
Ad-Pull Policy
Unique Selling Proposition
3. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Concentration on Ownership
Network (broadcasting)
Concept Films
Advertorial
4. Suburban or regional versions of metropolitan newspaper.
Brand Magazine
Catalogue Albums
Zarred Editions
Network
5. Measuring the effectiveness of advertising messages by showing them to consumers.
Mobisodes
Web Radio
Copy Testing
Blinks
6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Mass Communication
Consumer Culture
Catalogue Albums
Microcinema
7. Ads to correct deceptive advertising.
Open Source Software
Psychographic Segmentation
Vertical Integration
Corrective Advertising
8. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Consumer Juries
News Stage
Cover
Unique Selling Proposition
9. A broadcasting station that aligns itself with a network.
Syndication
Network Neutrality
MP3
Affiliates
10. Attractive - artful business cards use by early British people to promote themselves.
Concept Films
Corporate Independent Studios
P2P (Peer to peer)
Shopbills
11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Psychographic Segmentation
Shopbills
Convergence
12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Off-network
Controlled Circulation
Vast Wasteland
Sweeps Period
13. Movies produced with full intention of providing several sequels.
Cyber Advertising
Franchise Films
Feature Syndicates
Copyright
14. The simultaneous downloading and accessing of digital audio or video data.
Off-network
P2P (Peer to peer)
Conglomeration
Streaming
15. Outmoded name for early cable television.
Catalogue Albums
Vertical Integration
360 Marketing
CATV
16. The first film production companies.
Derequlation
Circulation
Targeting
Factory Studios
17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Consumer Culture
Branding Films
Convergence
18. Granting equal carriage over phone and cable lines.
Audience Fragmentation
Concept Films
Network Neutrality
Ambient Advertising
19. In record retailing - albums more than 3 years old.
Cume
Network Neutrality
Factory Studios
Catalogue Albums
20. The culture that seems to hold sway with the majority of people.
Shopbills
Copyright
Cyber Advertising
Dominate Culture / Mainstream
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Banners
Network
Consumer Culture
Vast Wasteland
22. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Theatrical Films
Conglomeration
Concentration on Ownership
Ambient Advertising
23. Sale of radio or television content to stations on a market-by-market basis.
Contextual Advertising
Demographic Segmentation
Concentration on Ownership
Syndication
24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
MATV
Brand Magazine
Puffets
Affiliates
25. When local affiliates carry a network's program.
Clear time
Contextual Advertising
Dissident Press
Podcast
26. Online messages akin to billboards.
Mass Communication
Streaming
Banners
Skyscrapers
27. Creating space for creative artists.
Commuter Papers
Feature Syndicates
Rating
Dominate Culture / Mainstream
28. The cumulative audience - pepole who listen every 5 minutes.
Clear time
Network (broadcasting)
Cume
Common Carrier
29. Music custom selected by a disc jockey.
Blockbuster Mentality
Demographic Segmentation
Playlist
Production Values
30. Total sale of broadcast airtime.
Billings
Ad-Pull Policy
360 Marketing
Feature Syndicates
31. 1 second commercials between songs on the radio.
Ambient Advertising
Blinks
Alternative Press
Contextual Advertising
32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Copyright
Permission Marketing
Branding Films
33. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Consumer Juries
Conglomeration
Microcinema
Network (broadcasting)
34. Sponsor-financing of movies to advance a manufactures product.
Playlist
Microcinema
Corporate Independent Studios
Branding Films
35. Recording and downloading of audio files stored on servers.
Podcast
Digital Recording
Copyright
Montage
36. A medium that carries messages to other people.
Puffets
Mass Medium
Culture
Ambient Advertising
37. Weekly free pages with local events.
Copyright
360 Marketing
Alternative Press
Common Carrier
38. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Cume
Unique Selling Proposition
All Channel Legislation
39. Connecting multiple sets of single location or building to a single - master antenna.
Alternative Press
MATV
Concentration on Ownership
Demographic Segmentation
40. Early weekly British Publication that carried ads.
Controlled Circulation
Newsbooks
Theatrical Films
Ethnic Press
41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Theatrical Films
Syndication
Rating
Corporate Independent Studios
42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Production Values
Culture
Clear time
Streaming
43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Sweeps Period
Personal Peoplemeter
Copyright
VALS
44. Freely downloaded software.
Commuter Papers
Banners
Cover
Open Source Software
45. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Factory Studios
Conglomeration
Ethnic Press
Rating
46. Commuter Papers - Free dailies designed for young commuters.
Podcast
Controlled Circulation
Consumer Culture
Commuter Papers
47. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Branding Films
Shopbills
Cyber Advertising
Copyright
48. The illegal recording and sale of copyrighted material.
Average Quarter-Hour
Open Source Software
Piracy
Engagement
49. Relaxation of ownership and other rules for radio and television.
Alternative Press
Derequlation
Factory Studios
MATV
50. A style of media with a distinctive style.
Engagement
Copyright
Cume
Genre