Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.






2. Relaxation of ownership and other rules for radio and television.






3. Software that gets direct downloads by passing servers.






4. Film making using high tech cameras and digital filming.






5. Granting equal carriage over phone and cable lines.






6. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






7. A medium that carries messages to other people.






8. Rating technology.






9. A telecommunication company required to carry messages.






10. The first film production companies.






11. Sponsor-financing of movies to advance a manufactures product.






12. The cumulative audience - pepole who listen every 5 minutes.






13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






14. The erosions of traditional distinctive style elements.






15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






16. Involves the sale of a program that was originally run on network television: a rerun.






17. Recreation on television news of some event that is believed to have happened of which could have happened.






18. Aiming media content at smaller - homogenous audience.






19. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Total sale of broadcast airtime.






22. Movies produced with full intention of providing several sequels.






23. Measuring the effectiveness of advertising messages by showing them to consumers.






24. Aiming broadcasting at a smaller audience.






25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






26. Sale of radio or television content to stations on a market-by-market basis.






27. Aiming media content or consumer products at smaller - more specific audience.






28. 1962 Law Requiring all TV sets import to manufacture in the U.S.






29. The illegal recording and sale of copyrighted material.






30. How many people listening every 15 minutes.






31. The culture that seems to hold sway with the majority of people.






32. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






33. Movies produced primarily for initial exhibition on theater screens.






34. Audience for specific media content becoming smaller and increasingly homogeneous.






35. Recording and downloading of audio files stored on servers.






36. Weekly free pages with local events.






37. Ads showing up in nontraditional settings.






38. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






39. In record retailing - albums more than 3 years old.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. A style of media with a distinctive style.






42. Tying two seperate but related shots in such a way that take new meaning.






43. The increase in ownership or media outlet.






44. Online magazine.






45. Placement of commercials on various online sites.






46. A consumer magazine published by a retail business for readers with similar interests.






47. Process of creating shared meaning between the mass and audience.






48. Freely downloaded software.






49. Commuter Papers - Free dailies designed for young commuters.






50. A communication system consisting of a group of broadcasting stations that all transmit the same programs.