Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






2. Movies produced with full intention of providing several sequels.






3. Online billboards placed on the side of the webpage.






4. Audience for specific media content becoming smaller and increasingly homogeneous.






5. Recreation on television news of some event that is believed to have happened of which could have happened.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. Commuter Papers - Free dailies designed for young commuters.






8. Sponsor-financing of movies to advance a manufactures product.






9. Involves the sale of a program that was originally run on network television: a rerun.






10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






11. Percentage of a markers total population that is reached by a piece of broadcast programming.






12. The culture that seems to hold sway with the majority of people.






13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. The number of issues of a magazine or newspaper that are sold.






16. Movies that can be described in one line.






17. Measuring the effectiveness of advertising messages by showing them to consumers.






18. Weekly free pages with local events.






19. Music custom selected by a disc jockey.






20. Suburban or regional versions of metropolitan newspaper.






21. Film making using high tech cameras and digital filming.






22. The ability to comprehand mass communication.






23. Aiming broadcasting at a smaller audience.






24. Aiming media content or consumer products at smaller - more specific audience.






25. 1 second commercials between songs on the radio.






26. Media mainly used in computer networks such as the Internet.






27. The first film production companies.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. Demand by a advertiser to review an article with the threat of being pulled out - if not.






30. Rating technology.






31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






32. Granting equal carriage over phone and cable lines.






33. Outmoded name for early cable television.






34. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






35. Ads to correct deceptive advertising.






36. Aiming media content at smaller - homogenous audience.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. Brief video episodes of television on mobile screens.






39. Movies produced primarily for initial exhibition on theater screens.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. Creating space for creative artists.






42. How many people listening every 15 minutes.






43. A consumer magazine published by a retail business for readers with similar interests.






44. A broadcasting station that aligns itself with a network.






45. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






46. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






47. 1962 Law Requiring all TV sets import to manufacture in the U.S.






48. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






49. Early weekly British Publication that carried ads.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.