Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






2. The ability to comprehand mass communication.






3. Placing ads in public places such as store floors - at gas pumps - in bathroom.






4. Creating space for creative artists.






5. Early weekly British Publication that carried ads.






6. Online messages akin to billboards.






7. Sponsor-financing of movies to advance a manufactures product.






8. Recreation on television news of some event that is believed to have happened of which could have happened.






9. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






10. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






12. Freely downloaded software.






13. The illegal recording and sale of copyrighted material.






14. Ownership of different media companies concentrated in fewer fewer hands.






15. Movies produced primarily for initial exhibition on theater screens.






16. The simultaneous downloading and accessing of digital audio or video data.






17. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






18. The erosions of traditional distinctive style elements.






19. Sale of radio or television content to stations on a market-by-market basis.






20. Free - alternative weeklies with a local and partical orientation.






21. A consumer magazine published by a retail business for readers with similar interests.






22. Music custom selected by a disc jockey.






23. Measuring the effectiveness of advertising messages by showing them to consumers.






24. The increase in ownership or media outlet.






25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






26. When local affiliates carry a network's program.






27. Aiming media content or consumer products at smaller - more specific audience.






28. Film making using high tech cameras and digital filming.






29. Commuter Papers - Free dailies designed for young commuters.






30. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






31. 1962 Law Requiring all TV sets import to manufacture in the U.S.






32. A telecommunication company required to carry messages.






33. Demand by a advertiser to review an article with the threat of being pulled out - if not.






34. 1 second commercials between songs on the radio.






35. The number of issues of a magazine or newspaper that are sold.






36. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






37. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






38. Ads to correct deceptive advertising.






39. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






40. Involves the sale of a program that was originally run on network television: a rerun.






41. Movies that can be described in one line.






42. File compression software that permits streaming of digital audio and video data.






43. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






44. Identifying and granting ownership of a given piece of expression to protect the creators interest.






45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Movies produced with full intention of providing several sequels.






48. A broadcasting station that aligns itself with a network.






49. Total sale of broadcast airtime.






50. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.