Test your basic knowledge |

Media Vocab

  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.

2. Sponsor-financing of movies to advance a manufactures product.

3. Freely downloaded software.

4. Movies that can be described in one line.

5. In record retailing - albums more than 3 years old.

6. Placing ads in public places such as store floors - at gas pumps - in bathroom.

7. The number of issues of a magazine or newspaper that are sold.

8. Recreation on television news of some event that is believed to have happened of which could have happened.

9. Advertising that the consumer actively accepts.

10. People considered to be representatives of the target market - review a number of approaches to the campaign.

11. Audience for specific media content becoming smaller and increasingly homogeneous.

12. Recording and downloading of audio files stored on servers.

13. Free - alternative weeklies with a local and partical orientation.

14. Media mainly used in computer networks such as the Internet.

15. Online messages akin to billboards.

16. The means of delivering a specific media content.

17. Connecting multiple sets of single location or building to a single - master antenna.

18. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.

19. Aiming media content or consumer products at smaller - more specific audience.

20. Suburban or regional versions of metropolitan newspaper.

21. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.

22. Weekly free pages with local events.

23. Relaxation of ownership and other rules for radio and television.

24. When local affiliates carry a network's program.

25. Movies produced primarily for initial exhibition on theater screens.

26. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.

27. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.

28. The culture that seems to hold sway with the majority of people.

29. The simultaneous downloading and accessing of digital audio or video data.

30. Sale of radio or television content to stations on a market-by-market basis.

31. Early weekly British Publication that carried ads.

32. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.

33. A medium that carries messages to other people.

34. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.

35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.

36. 1 second commercials between songs on the radio.

37. Film making using high tech cameras and digital filming.

38. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.

39. Outmoded name for early cable television.

40. Tying two seperate but related shots in such a way that take new meaning.

41. Rating technology.

42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.

43. Lumiere brothers device that both photographed and projected action.

44. Creating space for creative artists.

45. Total sale of broadcast airtime.

46. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.

47. 1962 Law Requiring all TV sets import to manufacture in the U.S.

48. Brief video episodes of television on mobile screens.

49. Process of creating shared meaning between the mass and audience.

50. Aiming broadcasting at a smaller audience.