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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Theatrical Films
Common Carrier
Mass Medium
2. Recreation on television news of some event that is believed to have happened of which could have happened.
Average Quarter-Hour
Open Source Software
360 Marketing
News Stage
3. Recording and downloading of audio files stored on servers.
Puffets
Franchise Films
Podcast
Commuter Papers
4. Rating technology.
Personal Peoplemeter
Production Values
Clear time
Montage
5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Vast Wasteland
Conglomeration
Corporate Independent Studios
Digital Recording
6. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Concentration on Ownership
Network
Banners
7. The number of issues of a magazine or newspaper that are sold.
Mass Medium
Circulation
MP3
Consumer Culture
8. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Targeting
Consumer Juries
Off-network
Blockbuster Mentality
9. The erosions of traditional distinctive style elements.
Engagement
Convergence
VALS
Permission Marketing
10. The illegal recording and sale of copyrighted material.
Clear time
Piracy
Concept Films
Unique Selling Proposition
11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Commuter Papers
Vertical Integration
Controlled Circulation
Streaming
12. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Vast Wasteland
Convergence
Derequlation
Ethnic Press
13. File compression software that permits streaming of digital audio and video data.
Piracy
MP3
Banners
Controlled Circulation
14. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
CATV
Circulation
Theatrical Films
15. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Alternative Press
Engagement
Targeting
Audience Fragmentation
16. Movies that can be described in one line.
Concept Films
VALS
Syndication
Consumer Juries
17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Dominate Culture / Mainstream
Common Carrier
Montage
18. The increase in ownership or media outlet.
Montage
Open Source Software
Conglomeration
Mass Communication
19. Brief video episodes of television on mobile screens.
Mobisodes
Piracy
Circulation
Blockbuster Mentality
20. Demand by a advertiser to review an article with the threat of being pulled out - if not.
MATV
Ad-Pull Policy
Media Literacy
P2P (Peer to peer)
21. The means of delivering a specific media content.
Concentration on Ownership
Cyber Advertising
Platform
Franchise Films
22. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
P2P (Peer to peer)
Contextual Advertising
Demographic Segmentation
23. In record retailing - albums more than 3 years old.
Zarred Editions
Narrow Casting
Corrective Advertising
Catalogue Albums
24. Online messages akin to billboards.
Permission Marketing
Commuter Papers
Banners
News Stage
25. Software that gets direct downloads by passing servers.
Commuter Papers
Puffets
P2P (Peer to peer)
Open Source Software
26. Total sale of broadcast airtime.
Billings
Circulation
Concentration on Ownership
Mass Communication
27. Freely downloaded software.
Theatrical Films
Open Source Software
Vast Wasteland
MP3
28. Suburban or regional versions of metropolitan newspaper.
Engagement
Zarred Editions
Ad-Pull Policy
Montage
29. Tying two seperate but related shots in such a way that take new meaning.
Blinks
Cume
Montage
Mass Communication
30. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Rating
Off-network
Vast Wasteland
Unique Selling Proposition
31. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Copyright
Vertical Integration
Alternative Press
32. 1 second commercials between songs on the radio.
Demographic Segmentation
Blinks
Copy Testing
Mobisodes
33. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
360 Marketing
Demographic Segmentation
Common Carrier
VALS
34. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Conglomeration
Network
Blockbuster Mentality
35. A broadcasting station that aligns itself with a network.
Playlist
Convergence
P2P (Peer to peer)
Affiliates
36. A medium that carries messages to other people.
Mass Medium
Corrective Advertising
Psychographic Segmentation
Corporate Independent Studios
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Factory Studios
Concept Films
Consumer Juries
38. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Copyright
Blinks
Playlist
39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Mass Communication
Contextual Advertising
Cume
Factory Studios
40. Ads to correct deceptive advertising.
Convergence
Banners
Corrective Advertising
Montage
41. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Contextual Advertising
Puffets
Convergence
42. A style of media with a distinctive style.
Web Radio
Off-network
Montage
Genre
43. Media mainly used in computer networks such as the Internet.
Personal Peoplemeter
Mobisodes
Network
Ambient Advertising
44. Sale of radio or television content to stations on a market-by-market basis.
Zarred Editions
Average Quarter-Hour
Clear time
Syndication
45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Culture
Digital Recording
Controlled Circulation
Catalogue Albums
46. Ads showing up in nontraditional settings.
360 Marketing
All Channel Legislation
Mass Communication
Common Carrier
47. The delivery of radio over the internet directly to individual listeners.
Personal Peoplemeter
Franchise Films
Web Radio
Mobisodes
48. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Narrow Casting
Advertorial
Ambient Advertising
MP3
49. Music custom selected by a disc jockey.
Webzine
Zarred Editions
Vast Wasteland
Playlist
50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Cover
Platform
Network Neutrality