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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When local affiliates carry a network's program.
Advertorial
Billings
Clear time
Vertical Integration
2. The increase in ownership or media outlet.
Puffets
Franchise Films
Dissident Press
Conglomeration
3. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Cyber Advertising
Common Carrier
Permission Marketing
VALS
4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Derequlation
Puffets
All Channel Legislation
Off-network
5. Sale of radio or television content to stations on a market-by-market basis.
Consumer Juries
Syndication
Playlist
Concept Films
6. Recording of one artists music by another.
Cover
VALS
Alternative Press
Niche Marketing
7. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Ad-Pull Policy
Average Quarter-Hour
Vertical Integration
Skyscrapers
8. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Newsbooks
Consumer Culture
Blockbuster Mentality
Vast Wasteland
9. Film making using high tech cameras and digital filming.
Network
Microcinema
Network Neutrality
Controlled Circulation
10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Copyright
Permission Marketing
Franchise Films
11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Unique Selling Proposition
Consumer Juries
Controlled Circulation
Cinematography
12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Skyscrapers
Unique Selling Proposition
Blinks
Advertorial
13. A broadcasting station that aligns itself with a network.
Controlled Circulation
Blinks
Affiliates
Culture
14. Involves the sale of a program that was originally run on network television: a rerun.
Podcast
Off-network
Consumer Culture
Digital Recording
15. Recording and downloading of audio files stored on servers.
Podcast
Niche Marketing
Permission Marketing
Forced Exposure
16. Brief video episodes of television on mobile screens.
Ethnic Press
Controlled Circulation
Mobisodes
Cyber Advertising
17. Early weekly British Publication that carried ads.
Newsbooks
Culture
Common Carrier
All Channel Legislation
18. Movies that can be described in one line.
Piracy
Psychographic Segmentation
Concentration on Ownership
Concept Films
19. Rating technology.
Personal Peoplemeter
Psychographic Segmentation
CATV
Culture
20. Online messages akin to billboards.
Concentration on Ownership
Forced Exposure
Cover
Banners
21. The first film production companies.
Network
Feature Syndicates
Factory Studios
Consumer Juries
22. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Factory Studios
MATV
Niche Marketing
23. Online magazine.
Advertorial
Billings
Webzine
Brand Magazine
24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Mobisodes
Vertical Integration
Network (broadcasting)
Forced Exposure
25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Niche Marketing
Sweeps Period
Branding Films
Consumer Juries
26. Sponsor-financing of movies to advance a manufactures product.
Concept Films
Branding Films
Mass Communication
Webzine
27. File compression software that permits streaming of digital audio and video data.
MP3
Off-network
Advertorial
Sweeps Period
28. Freely downloaded software.
Catalogue Albums
Open Source Software
MP3
Blinks
29. Process of creating shared meaning between the mass and audience.
Catalogue Albums
Corporate Independent Studios
Mass Communication
Billings
30. Weekly free pages with local events.
Copyright
All Channel Legislation
Alternative Press
Billings
31. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Vast Wasteland
Ambient Advertising
Consumer Juries
Copy Testing
32. Outmoded name for early cable television.
Concentration on Ownership
VALS
Newsbooks
CATV
33. Ads showing up in nontraditional settings.
Blockbuster Mentality
Psychographic Segmentation
Niche Marketing
360 Marketing
34. Percentage of a markers total population that is reached by a piece of broadcast programming.
Dissident Press
Rating
Open Source Software
Blockbuster Mentality
35. Tying two seperate but related shots in such a way that take new meaning.
Average Quarter-Hour
Montage
Consumer Culture
Platform
36. Movies produced primarily for initial exhibition on theater screens.
Web Radio
Consumer Culture
Theatrical Films
Piracy
37. Placement of commercials on various online sites.
Cyber Advertising
Cover
Webzine
Newsbooks
38. Audience for specific media content becoming smaller and increasingly homogeneous.
Brand Magazine
MATV
Audience Fragmentation
Narrow Casting
39. Total sale of broadcast airtime.
Dissident Press
Billings
Vast Wasteland
Mass Communication
40. Granting equal carriage over phone and cable lines.
Mass Medium
Conglomeration
Sweeps Period
Network Neutrality
41. The cumulative audience - pepole who listen every 5 minutes.
Feature Syndicates
Engagement
P2P (Peer to peer)
Cume
42. In record retailing - albums more than 3 years old.
Catalogue Albums
Playlist
Newsbooks
Concentration on Ownership
43. The ability to comprehand mass communication.
Montage
Blockbuster Mentality
Corrective Advertising
Media Literacy
44. The erosions of traditional distinctive style elements.
Narrow Casting
Skyscrapers
Digital Recording
Convergence
45. The means of delivering a specific media content.
Platform
Commuter Papers
Webzine
Playlist
46. Aiming media content at smaller - homogenous audience.
Mass Communication
Genre
Niche Marketing
Vertical Integration
47. Creating space for creative artists.
Feature Syndicates
Audience Fragmentation
Engagement
Dominate Culture / Mainstream
48. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Conglomeration
Copyright
Cyber Advertising
49. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Affiliates
Copy Testing
Copyright
Clear time
50. Software that gets direct downloads by passing servers.
Personal Peoplemeter
Shopbills
P2P (Peer to peer)
Targeting