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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.
Contextual Advertising
Corrective Advertising
All Channel Legislation
Controlled Circulation
2. The erosions of traditional distinctive style elements.
Network (broadcasting)
Dissident Press
Convergence
Controlled Circulation
3. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Open Source Software
Microcinema
Unique Selling Proposition
4. Placement of commercials on various online sites.
Convergence
Cume
Cyber Advertising
Cinematography
5. File compression software that permits streaming of digital audio and video data.
Advertorial
MP3
Franchise Films
Off-network
6. Online magazine.
Platform
Catalogue Albums
Webzine
Blinks
7. When local affiliates carry a network's program.
Clear time
MP3
Production Values
Engagement
8. The number of issues of a magazine or newspaper that are sold.
Concentration on Ownership
CATV
Circulation
Skyscrapers
9. Advertising that the consumer actively accepts.
Clear time
Permission Marketing
Microcinema
Unique Selling Proposition
10. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Advertorial
Montage
MP3
Vertical Integration
11. Percentage of a markers total population that is reached by a piece of broadcast programming.
Derequlation
Rating
MATV
Niche Marketing
12. Granting equal carriage over phone and cable lines.
Genre
Open Source Software
Audience Fragmentation
Network Neutrality
13. Rating technology.
Convergence
MATV
Skyscrapers
Personal Peoplemeter
14. Outmoded name for early cable television.
Montage
Culture
CATV
Theatrical Films
15. The increase in ownership or media outlet.
Conglomeration
Dissident Press
All Channel Legislation
Blinks
16. Freely downloaded software.
Ad-Pull Policy
Open Source Software
Blockbuster Mentality
Web Radio
17. Movies produced primarily for initial exhibition on theater screens.
MP3
Ad-Pull Policy
Theatrical Films
Culture
18. Media mainly used in computer networks such as the Internet.
Network
Streaming
Theatrical Films
Cyber Advertising
19. Recording and downloading of audio files stored on servers.
Podcast
Vast Wasteland
Platform
Mass Communication
20. Brief video episodes of television on mobile screens.
Playlist
Niche Marketing
Mobisodes
Personal Peoplemeter
21. Involves the sale of a program that was originally run on network television: a rerun.
Web Radio
Off-network
Shopbills
News Stage
22. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Sweeps Period
Shopbills
Piracy
23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Brand Magazine
Rating
Conglomeration
Network (broadcasting)
24. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Rating
Engagement
Podcast
25. 1 second commercials between songs on the radio.
Production Values
P2P (Peer to peer)
Alternative Press
Blinks
26. Sponsor-financing of movies to advance a manufactures product.
Cinematography
Convergence
Branding Films
Copy Testing
27. The ability to comprehand mass communication.
Media Literacy
Theatrical Films
Copy Testing
Dissident Press
28. The cumulative audience - pepole who listen every 5 minutes.
Microcinema
Feature Syndicates
Network Neutrality
Cume
29. In record retailing - albums more than 3 years old.
Factory Studios
Genre
Catalogue Albums
Media Literacy
30. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Convergence
Culture
Advertorial
Circulation
31. Aiming broadcasting at a smaller audience.
Narrow Casting
Cyber Advertising
News Stage
Cume
32. Film making using high tech cameras and digital filming.
Production Values
Platform
Streaming
Microcinema
33. Ownership of different media companies concentrated in fewer fewer hands.
Cume
Concentration on Ownership
Mass Medium
Dissident Press
34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Network Neutrality
Mass Communication
Unique Selling Proposition
MATV
35. How many people listening every 15 minutes.
Narrow Casting
Cinematography
Average Quarter-Hour
Commuter Papers
36. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Consumer Culture
Contextual Advertising
Consumer Juries
Audience Fragmentation
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
MATV
Catalogue Albums
Consumer Culture
Blinks
38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Concept Films
Alternative Press
Media Literacy
39. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Audience Fragmentation
Cyber Advertising
Puffets
40. Relaxation of ownership and other rules for radio and television.
Average Quarter-Hour
Web Radio
Consumer Juries
Derequlation
41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Playlist
Copy Testing
MATV
42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Playlist
Controlled Circulation
Web Radio
Dominate Culture / Mainstream
43. The means of delivering a specific media content.
News Stage
Platform
Targeting
Web Radio
44. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
MATV
Ambient Advertising
P2P (Peer to peer)
45. Attractive - artful business cards use by early British people to promote themselves.
Copy Testing
Permission Marketing
Copyright
Shopbills
46. Media's content and grammar. Style and ability.
Syndication
Microcinema
Niche Marketing
Production Values
47. Online billboards placed on the side of the webpage.
P2P (Peer to peer)
Skyscrapers
Newsbooks
Engagement
48. Software that gets direct downloads by passing servers.
Contextual Advertising
Consumer Culture
P2P (Peer to peer)
Montage
49. A broadcasting station that aligns itself with a network.
Conglomeration
Affiliates
Sweeps Period
Corrective Advertising
50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blinks
Dissident Press
Puffets
Permission Marketing