Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. Aiming broadcasting at a smaller audience.






3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






4. Placing ads in public places such as store floors - at gas pumps - in bathroom.






5. Aiming media content or consumer products at smaller - more specific audience.






6. How many people listening every 15 minutes.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






9. Outmoded name for early cable television.






10. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






11. Percentage of a markers total population that is reached by a piece of broadcast programming.






12. 1962 Law Requiring all TV sets import to manufacture in the U.S.






13. The ability to comprehand mass communication.






14. Rating technology.






15. Freely downloaded software.






16. Recording of one artists music by another.






17. The number of issues of a magazine or newspaper that are sold.






18. Recording and downloading of audio files stored on servers.






19. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






20. A telecommunication company required to carry messages.






21. Ads to correct deceptive advertising.






22. Sponsor-financing of movies to advance a manufactures product.






23. A broadcasting station that aligns itself with a network.






24. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






25. Granting equal carriage over phone and cable lines.






26. Involves the sale of a program that was originally run on network television: a rerun.






27. Connecting multiple sets of single location or building to a single - master antenna.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. A consumer magazine published by a retail business for readers with similar interests.






30. Relaxation of ownership and other rules for radio and television.






31. Film making using high tech cameras and digital filming.






32. Free - alternative weeklies with a local and partical orientation.






33. Process of creating shared meaning between the mass and audience.






34. The increase in ownership or media outlet.






35. The culture that seems to hold sway with the majority of people.






36. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






37. The cumulative audience - pepole who listen every 5 minutes.






38. 1 second commercials between songs on the radio.






39. A style of media with a distinctive style.






40. Suburban or regional versions of metropolitan newspaper.






41. The means of delivering a specific media content.






42. Creating space for creative artists.






43. Movies produced primarily for initial exhibition on theater screens.






44. Identifying and granting ownership of a given piece of expression to protect the creators interest.






45. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






46. A medium that carries messages to other people.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. Early weekly British Publication that carried ads.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. Online messages akin to billboards.