Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. Movies produced primarily for initial exhibition on theater screens.






3. File compression software that permits streaming of digital audio and video data.






4. Measuring the effectiveness of advertising messages by showing them to consumers.






5. The ability to comprehand mass communication.






6. Granting equal carriage over phone and cable lines.






7. When local affiliates carry a network's program.






8. Recreation on television news of some event that is believed to have happened of which could have happened.






9. Online messages akin to billboards.






10. Placement of commercials on various online sites.






11. The delivery of radio over the internet directly to individual listeners.






12. People considered to be representatives of the target market - review a number of approaches to the campaign.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Demand by a advertiser to review an article with the threat of being pulled out - if not.






15. Online billboards placed on the side of the webpage.






16. Suburban or regional versions of metropolitan newspaper.






17. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. Movies that can be described in one line.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. The increase in ownership or media outlet.






22. Film making using high tech cameras and digital filming.






23. Sale of radio or television content to stations on a market-by-market basis.






24. Media mainly used in computer networks such as the Internet.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Weekly free pages with local events.






27. Attractive - artful business cards use by early British people to promote themselves.






28. Brief video episodes of television on mobile screens.






29. How many people listening every 15 minutes.






30. Movies produced with full intention of providing several sequels.






31. Recording of one artists music by another.






32. Identifying and granting ownership of a given piece of expression to protect the creators interest.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. Freely downloaded software.






35. Commuter Papers - Free dailies designed for young commuters.






36. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






37. Relaxation of ownership and other rules for radio and television.






38. A telecommunication company required to carry messages.






39. Process of creating shared meaning between the mass and audience.






40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






41. In record retailing - albums more than 3 years old.






42. Free - alternative weeklies with a local and partical orientation.






43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






44. Media's content and grammar. Style and ability.






45. Aiming broadcasting at a smaller audience.






46. Recording and downloading of audio files stored on servers.






47. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






48. 1 second commercials between songs on the radio.






49. Online magazine.






50. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.