Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first film production companies.






2. The cumulative audience - pepole who listen every 5 minutes.






3. Early weekly British Publication that carried ads.






4. Rating technology.






5. Creating space for creative artists.






6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






7. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






8. Attractive - artful business cards use by early British people to promote themselves.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. Aiming media content at smaller - homogenous audience.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. How many people listening every 15 minutes.






13. Music custom selected by a disc jockey.






14. Movies produced with full intention of providing several sequels.






15. Ownership of different media companies concentrated in fewer fewer hands.






16. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






17. The means of delivering a specific media content.






18. The delivery of radio over the internet directly to individual listeners.






19. A telecommunication company required to carry messages.






20. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






23. The simultaneous downloading and accessing of digital audio or video data.






24. A consumer magazine published by a retail business for readers with similar interests.






25. Recreation on television news of some event that is believed to have happened of which could have happened.






26. The ability to comprehand mass communication.






27. People considered to be representatives of the target market - review a number of approaches to the campaign.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






30. Movies produced primarily for initial exhibition on theater screens.






31. Recording of one artists music by another.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. Relaxation of ownership and other rules for radio and television.






34. Online magazine.






35. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






36. A broadcasting station that aligns itself with a network.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






39. Media's content and grammar. Style and ability.






40. Advertising that the consumer actively accepts.






41. Outmoded name for early cable television.






42. Lumiere brothers device that both photographed and projected action.






43. 1962 Law Requiring all TV sets import to manufacture in the U.S.






44. Suburban or regional versions of metropolitan newspaper.






45. Placing ads in public places such as store floors - at gas pumps - in bathroom.






46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






47. Brief video episodes of television on mobile screens.






48. 1 second commercials between songs on the radio.






49. Movies that can be described in one line.






50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.