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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media mainly used in computer networks such as the Internet.
Skyscrapers
Network
Common Carrier
Catalogue Albums
2. Ownership of different media companies concentrated in fewer fewer hands.
Cinematography
Dominate Culture / Mainstream
Concentration on Ownership
Cover
3. Film making using high tech cameras and digital filming.
Open Source Software
Microcinema
Engagement
Mass Communication
4. When local affiliates carry a network's program.
Clear time
Piracy
Concept Films
Media Literacy
5. The illegal recording and sale of copyrighted material.
Franchise Films
Piracy
Network Neutrality
Mobisodes
6. A medium that carries messages to other people.
Mass Medium
Forced Exposure
Advertorial
P2P (Peer to peer)
7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Mobisodes
Ethnic Press
Feature Syndicates
Digital Recording
8. Sponsor-financing of movies to advance a manufactures product.
MP3
360 Marketing
Web Radio
Branding Films
9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Network Neutrality
Vast Wasteland
Alternative Press
10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Dominate Culture / Mainstream
Contextual Advertising
Puffets
Open Source Software
11. Involves the sale of a program that was originally run on network television: a rerun.
Commuter Papers
Platform
Off-network
Microcinema
12. In record retailing - albums more than 3 years old.
Feature Syndicates
Average Quarter-Hour
Catalogue Albums
MATV
13. Aiming media content at smaller - homogenous audience.
Niche Marketing
Contextual Advertising
Piracy
Dominate Culture / Mainstream
14. The number of issues of a magazine or newspaper that are sold.
Circulation
Controlled Circulation
360 Marketing
Newsbooks
15. The delivery of radio over the internet directly to individual listeners.
Puffets
Web Radio
Cover
Engagement
16. The erosions of traditional distinctive style elements.
Consumer Juries
Permission Marketing
Playlist
Convergence
17. Freely downloaded software.
Open Source Software
Blinks
Corporate Independent Studios
Controlled Circulation
18. Granting equal carriage over phone and cable lines.
Network Neutrality
360 Marketing
Conglomeration
News Stage
19. Online magazine.
Network
Rating
Mass Medium
Webzine
20. People considered to be representatives of the target market - review a number of approaches to the campaign.
Newsbooks
MP3
Consumer Juries
Podcast
21. 1 second commercials between songs on the radio.
Rating
Microcinema
Blinks
Streaming
22. Ads to correct deceptive advertising.
Branding Films
Audience Fragmentation
Corrective Advertising
Ethnic Press
23. Audience for specific media content becoming smaller and increasingly homogeneous.
Controlled Circulation
Derequlation
Consumer Culture
Audience Fragmentation
24. A style of media with a distinctive style.
Brand Magazine
Personal Peoplemeter
Vertical Integration
Genre
25. Placement of commercials on various online sites.
Cyber Advertising
Cinematography
Catalogue Albums
Forced Exposure
26. The means of delivering a specific media content.
Platform
Culture
Feature Syndicates
Concentration on Ownership
27. Movies produced with full intention of providing several sequels.
Ethnic Press
Franchise Films
Branding Films
Copyright
28. File compression software that permits streaming of digital audio and video data.
MP3
Ad-Pull Policy
Niche Marketing
Podcast
29. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Demographic Segmentation
All Channel Legislation
Mass Communication
Advertorial
30. Creating space for creative artists.
Derequlation
Blinks
Feature Syndicates
P2P (Peer to peer)
31. The first film production companies.
Factory Studios
Branding Films
Controlled Circulation
Cume
32. The culture that seems to hold sway with the majority of people.
Shopbills
Cume
Consumer Juries
Dominate Culture / Mainstream
33. A broadcasting station that aligns itself with a network.
CATV
Consumer Juries
Affiliates
Feature Syndicates
34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Concentration on Ownership
Contextual Advertising
Corrective Advertising
35. Movies produced primarily for initial exhibition on theater screens.
Billings
Theatrical Films
Brand Magazine
Clear time
36. Aiming broadcasting at a smaller audience.
Production Values
Average Quarter-Hour
Corporate Independent Studios
Narrow Casting
37. The simultaneous downloading and accessing of digital audio or video data.
Contextual Advertising
Podcast
Streaming
Derequlation
38. Tying two seperate but related shots in such a way that take new meaning.
MP3
MATV
Cover
Montage
39. Media's content and grammar. Style and ability.
MATV
Corporate Independent Studios
Niche Marketing
Production Values
40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
News Stage
VALS
Media Literacy
41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Shopbills
All Channel Legislation
Controlled Circulation
Unique Selling Proposition
42. Aiming media content or consumer products at smaller - more specific audience.
Piracy
Controlled Circulation
Dissident Press
Targeting
43. Brief video episodes of television on mobile screens.
Commuter Papers
Theatrical Films
Mobisodes
Piracy
44. Attractive - artful business cards use by early British people to promote themselves.
Consumer Culture
Playlist
Shopbills
Blockbuster Mentality
45. How many people listening every 15 minutes.
Average Quarter-Hour
Consumer Culture
Common Carrier
Convergence
46. A telecommunication company required to carry messages.
Common Carrier
Blockbuster Mentality
VALS
Average Quarter-Hour
47. Measuring the effectiveness of advertising messages by showing them to consumers.
Cover
Webzine
Copy Testing
Feature Syndicates
48. Process of creating shared meaning between the mass and audience.
Playlist
VALS
Mass Communication
Sweeps Period
49. The cumulative audience - pepole who listen every 5 minutes.
Podcast
Corporate Independent Studios
Mobisodes
Cume
50. Connecting multiple sets of single location or building to a single - master antenna.
Copy Testing
Niche Marketing
MATV
Puffets