Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. Recording and downloading of audio files stored on servers.






3. Aiming broadcasting at a smaller audience.






4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






5. Tying two seperate but related shots in such a way that take new meaning.






6. The simultaneous downloading and accessing of digital audio or video data.






7. Percentage of a markers total population that is reached by a piece of broadcast programming.






8. The culture that seems to hold sway with the majority of people.






9. Rating technology.






10. Lumiere brothers device that both photographed and projected action.






11. 1962 Law Requiring all TV sets import to manufacture in the U.S.






12. Involves the sale of a program that was originally run on network television: a rerun.






13. File compression software that permits streaming of digital audio and video data.






14. Demand by a advertiser to review an article with the threat of being pulled out - if not.






15. Software that gets direct downloads by passing servers.






16. Granting equal carriage over phone and cable lines.






17. A style of media with a distinctive style.






18. How many people listening every 15 minutes.






19. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






20. The means of delivering a specific media content.






21. Free - alternative weeklies with a local and partical orientation.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Total sale of broadcast airtime.






24. Online billboards placed on the side of the webpage.






25. Movies that can be described in one line.






26. Sponsor-financing of movies to advance a manufactures product.






27. The cumulative audience - pepole who listen every 5 minutes.






28. Relaxation of ownership and other rules for radio and television.






29. Brief video episodes of television on mobile screens.






30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






31. Ads showing up in nontraditional settings.






32. People considered to be representatives of the target market - review a number of approaches to the campaign.






33. Connecting multiple sets of single location or building to a single - master antenna.






34. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






35. Media's content and grammar. Style and ability.






36. Process of creating shared meaning between the mass and audience.






37. Advertising that the consumer actively accepts.






38. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. A medium that carries messages to other people.






41. Sale of radio or television content to stations on a market-by-market basis.






42. A consumer magazine published by a retail business for readers with similar interests.






43. Aiming media content at smaller - homogenous audience.






44. The ability to comprehand mass communication.






45. Movies produced primarily for initial exhibition on theater screens.






46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






48. A telecommunication company required to carry messages.






49. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






50. A broadcasting station that aligns itself with a network.