Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. 1 second commercials between songs on the radio.






3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






4. Music custom selected by a disc jockey.






5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






6. Early weekly British Publication that carried ads.






7. Media's content and grammar. Style and ability.






8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






9. Ads showing up in nontraditional settings.






10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






11. Sponsor-financing of movies to advance a manufactures product.






12. Online messages akin to billboards.






13. Granting equal carriage over phone and cable lines.






14. The illegal recording and sale of copyrighted material.






15. Creating space for creative artists.






16. Lumiere brothers device that both photographed and projected action.






17. Outmoded name for early cable television.






18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






19. Suburban or regional versions of metropolitan newspaper.






20. Identifying and granting ownership of a given piece of expression to protect the creators interest.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. The means of delivering a specific media content.






23. The first film production companies.






24. A consumer magazine published by a retail business for readers with similar interests.






25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






26. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






27. A style of media with a distinctive style.






28. The culture that seems to hold sway with the majority of people.






29. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






30. Sale of radio or television content to stations on a market-by-market basis.






31. Aiming broadcasting at a smaller audience.






32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. Film making using high tech cameras and digital filming.






35. Tying two seperate but related shots in such a way that take new meaning.






36. The erosions of traditional distinctive style elements.






37. Recreation on television news of some event that is believed to have happened of which could have happened.






38. Aiming media content at smaller - homogenous audience.






39. Attractive - artful business cards use by early British people to promote themselves.






40. Commuter Papers - Free dailies designed for young commuters.






41. Media mainly used in computer networks such as the Internet.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. The number of issues of a magazine or newspaper that are sold.






44. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






45. A medium that carries messages to other people.






46. Audience for specific media content becoming smaller and increasingly homogeneous.






47. A broadcasting station that aligns itself with a network.






48. Movies that can be described in one line.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.