Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.






2. Tying two seperate but related shots in such a way that take new meaning.






3. Online messages akin to billboards.






4. How many people listening every 15 minutes.






5. The increase in ownership or media outlet.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






8. Connecting multiple sets of single location or building to a single - master antenna.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. Online magazine.






11. Ads showing up in nontraditional settings.






12. In record retailing - albums more than 3 years old.






13. Attractive - artful business cards use by early British people to promote themselves.






14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






16. Commuter Papers - Free dailies designed for young commuters.






17. Software that gets direct downloads by passing servers.






18. Ads to correct deceptive advertising.






19. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






22. The illegal recording and sale of copyrighted material.






23. Process of creating shared meaning between the mass and audience.






24. 1 second commercials between songs on the radio.






25. Demand by a advertiser to review an article with the threat of being pulled out - if not.






26. Outmoded name for early cable television.






27. Brief video episodes of television on mobile screens.






28. Percentage of a markers total population that is reached by a piece of broadcast programming.






29. Suburban or regional versions of metropolitan newspaper.






30. Free - alternative weeklies with a local and partical orientation.






31. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






32. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. Media mainly used in computer networks such as the Internet.






35. Recording of one artists music by another.






36. The simultaneous downloading and accessing of digital audio or video data.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. Aiming broadcasting at a smaller audience.






39. Advertising that the consumer actively accepts.






40. Film making using high tech cameras and digital filming.






41. Placement of commercials on various online sites.






42. File compression software that permits streaming of digital audio and video data.






43. Weekly free pages with local events.






44. Rating technology.






45. Movies produced primarily for initial exhibition on theater screens.






46. Music custom selected by a disc jockey.






47. The culture that seems to hold sway with the majority of people.






48. The ability to comprehand mass communication.






49. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






50. A consumer magazine published by a retail business for readers with similar interests.