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Media Vocab

  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.

2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.

3. Recording and downloading of audio files stored on servers.

4. Music custom selected by a disc jockey.

5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.

6. Granting equal carriage over phone and cable lines.

7. Film making using high tech cameras and digital filming.

8. A broadcasting station that aligns itself with a network.

9. Movies that can be described in one line.

10. Audience for specific media content becoming smaller and increasingly homogeneous.

11. Outmoded name for early cable television.

12. Weekly free pages with local events.

13. The cumulative audience - pepole who listen every 5 minutes.

14. File compression software that permits streaming of digital audio and video data.

15. Advertising that the consumer actively accepts.

16. The delivery of radio over the internet directly to individual listeners.

17. A telecommunication company required to carry messages.

18. Lumiere brothers device that both photographed and projected action.

19. Ads to correct deceptive advertising.

20. Media mainly used in computer networks such as the Internet.

21. Measuring the effectiveness of advertising messages by showing them to consumers.

22. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.

23. Identifying and granting ownership of a given piece of expression to protect the creators interest.

24. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.

25. How many people listening every 15 minutes.

26. Commuter Papers - Free dailies designed for young commuters.

27. Early weekly British Publication that carried ads.

28. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.

29. Aiming broadcasting at a smaller audience.

30. The culture that seems to hold sway with the majority of people.

31. Suburban or regional versions of metropolitan newspaper.

32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.

33. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.

34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.

35. The increase in ownership or media outlet.

36. Aiming media content at smaller - homogenous audience.

37. Movies produced with full intention of providing several sequels.

38. Placement of commercials on various online sites.

39. People considered to be representatives of the target market - review a number of approaches to the campaign.

40. In record retailing - albums more than 3 years old.

41. Demand by a advertiser to review an article with the threat of being pulled out - if not.

42. Placing ads in public places such as store floors - at gas pumps - in bathroom.

43. Recreation on television news of some event that is believed to have happened of which could have happened.

44. Sponsor-financing of movies to advance a manufactures product.

45. Ads showing up in nontraditional settings.

46. Tying two seperate but related shots in such a way that take new meaning.

47. Online magazine.

48. A style of media with a distinctive style.

49. Attractive - artful business cards use by early British people to promote themselves.

50. Free - alternative weeklies with a local and partical orientation.