Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. A style of media with a distinctive style.






3. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






4. When local affiliates carry a network's program.






5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






6. Recording of one artists music by another.






7. A telecommunication company required to carry messages.






8. Brief video episodes of television on mobile screens.






9. Attractive - artful business cards use by early British people to promote themselves.






10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. Film making using high tech cameras and digital filming.






13. The number of issues of a magazine or newspaper that are sold.






14. Relaxation of ownership and other rules for radio and television.






15. The erosions of traditional distinctive style elements.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. Ads showing up in nontraditional settings.






18. Movies that can be described in one line.






19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






20. Early weekly British Publication that carried ads.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. Movies produced with full intention of providing several sequels.






23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. Aiming media content or consumer products at smaller - more specific audience.






26. Involves the sale of a program that was originally run on network television: a rerun.






27. Sale of radio or television content to stations on a market-by-market basis.






28. A consumer magazine published by a retail business for readers with similar interests.






29. Total sale of broadcast airtime.






30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






32. A broadcasting station that aligns itself with a network.






33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






34. The means of delivering a specific media content.






35. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. Media mainly used in computer networks such as the Internet.






38. Online magazine.






39. Suburban or regional versions of metropolitan newspaper.






40. People considered to be representatives of the target market - review a number of approaches to the campaign.






41. Commuter Papers - Free dailies designed for young commuters.






42. Software that gets direct downloads by passing servers.






43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






44. Recreation on television news of some event that is believed to have happened of which could have happened.






45. Process of creating shared meaning between the mass and audience.






46. Movies produced primarily for initial exhibition on theater screens.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. Online messages akin to billboards.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. Aiming broadcasting at a smaller audience.