Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.






2. A medium that carries messages to other people.






3. Creating space for creative artists.






4. Relaxation of ownership and other rules for radio and television.






5. Film making using high tech cameras and digital filming.






6. A consumer magazine published by a retail business for readers with similar interests.






7. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






9. Advertising that the consumer actively accepts.






10. Free - alternative weeklies with a local and partical orientation.






11. Process of creating shared meaning between the mass and audience.






12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Online billboards placed on the side of the webpage.






15. The increase in ownership or media outlet.






16. Granting equal carriage over phone and cable lines.






17. Online messages akin to billboards.






18. Ads to correct deceptive advertising.






19. Sponsor-financing of movies to advance a manufactures product.






20. When local affiliates carry a network's program.






21. Media's content and grammar. Style and ability.






22. The number of issues of a magazine or newspaper that are sold.






23. The erosions of traditional distinctive style elements.






24. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






25. Aiming media content or consumer products at smaller - more specific audience.






26. Demand by a advertiser to review an article with the threat of being pulled out - if not.






27. Online magazine.






28. Weekly free pages with local events.






29. Aiming broadcasting at a smaller audience.






30. How many people listening every 15 minutes.






31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






32. Placing ads in public places such as store floors - at gas pumps - in bathroom.






33. Recording and downloading of audio files stored on servers.






34. Software that gets direct downloads by passing servers.






35. Ownership of different media companies concentrated in fewer fewer hands.






36. People considered to be representatives of the target market - review a number of approaches to the campaign.






37. File compression software that permits streaming of digital audio and video data.






38. Involves the sale of a program that was originally run on network television: a rerun.






39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






40. Freely downloaded software.






41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






44. The first film production companies.






45. A style of media with a distinctive style.






46. Media mainly used in computer networks such as the Internet.






47. Rating technology.






48. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






50. Recreation on television news of some event that is believed to have happened of which could have happened.