Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.






2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. When local affiliates carry a network's program.






5. Weekly free pages with local events.






6. Online messages akin to billboards.






7. A telecommunication company required to carry messages.






8. Rating technology.






9. Process of creating shared meaning between the mass and audience.






10. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






11. Tying two seperate but related shots in such a way that take new meaning.






12. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






13. How many people listening every 15 minutes.






14. Film making using high tech cameras and digital filming.






15. Commuter Papers - Free dailies designed for young commuters.






16. Aiming media content or consumer products at smaller - more specific audience.






17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






18. The ability to comprehand mass communication.






19. Media mainly used in computer networks such as the Internet.






20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






21. Relaxation of ownership and other rules for radio and television.






22. The illegal recording and sale of copyrighted material.






23. Lumiere brothers device that both photographed and projected action.






24. The simultaneous downloading and accessing of digital audio or video data.






25. In record retailing - albums more than 3 years old.






26. Ads to correct deceptive advertising.






27. Brief video episodes of television on mobile screens.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. Media's content and grammar. Style and ability.






30. A consumer magazine published by a retail business for readers with similar interests.






31. Ads showing up in nontraditional settings.






32. Creating space for creative artists.






33. The cumulative audience - pepole who listen every 5 minutes.






34. Online magazine.






35. Outmoded name for early cable television.






36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






37. The culture that seems to hold sway with the majority of people.






38. Attractive - artful business cards use by early British people to promote themselves.






39. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






40. Recording and downloading of audio files stored on servers.






41. Demand by a advertiser to review an article with the threat of being pulled out - if not.






42. 1962 Law Requiring all TV sets import to manufacture in the U.S.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. The means of delivering a specific media content.






45. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






46. Advertising that the consumer actively accepts.






47. The delivery of radio over the internet directly to individual listeners.






48. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






49. Sale of radio or television content to stations on a market-by-market basis.






50. Connecting multiple sets of single location or building to a single - master antenna.