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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media mainly used in computer networks such as the Internet.






2. File compression software that permits streaming of digital audio and video data.






3. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






4. Process of creating shared meaning between the mass and audience.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. A consumer magazine published by a retail business for readers with similar interests.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. Total sale of broadcast airtime.






10. Rating technology.






11. Freely downloaded software.






12. A medium that carries messages to other people.






13. Brief video episodes of television on mobile screens.






14. A style of media with a distinctive style.






15. Online messages akin to billboards.






16. Early weekly British Publication that carried ads.






17. Percentage of a markers total population that is reached by a piece of broadcast programming.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. Media's content and grammar. Style and ability.






20. Creating space for creative artists.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. The cumulative audience - pepole who listen every 5 minutes.






23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






25. Commuter Papers - Free dailies designed for young commuters.






26. Granting equal carriage over phone and cable lines.






27. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






28. Outmoded name for early cable television.






29. Recording of one artists music by another.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






33. Advertising that the consumer actively accepts.






34. Ownership of different media companies concentrated in fewer fewer hands.






35. Attractive - artful business cards use by early British people to promote themselves.






36. Movies that can be described in one line.






37. Online billboards placed on the side of the webpage.






38. The number of issues of a magazine or newspaper that are sold.






39. The culture that seems to hold sway with the majority of people.






40. People considered to be representatives of the target market - review a number of approaches to the campaign.






41. Software that gets direct downloads by passing servers.






42. Movies produced with full intention of providing several sequels.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






45. The erosions of traditional distinctive style elements.






46. The increase in ownership or media outlet.






47. Music custom selected by a disc jockey.






48. Involves the sale of a program that was originally run on network television: a rerun.






49. Film making using high tech cameras and digital filming.






50. Recording and downloading of audio files stored on servers.