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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Branding Films
Forced Exposure
News Stage
2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Digital Recording
Network (broadcasting)
Branding Films
Unique Selling Proposition
3. Granting equal carriage over phone and cable lines.
Network Neutrality
Mass Medium
Demographic Segmentation
Billings
4. Online magazine.
Genre
P2P (Peer to peer)
Digital Recording
Webzine
5. Outmoded name for early cable television.
CATV
Psychographic Segmentation
Platform
Streaming
6. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Copyright
Montage
Franchise Films
7. Movies that can be described in one line.
Sweeps Period
Feature Syndicates
Concept Films
Ambient Advertising
8. Brief video episodes of television on mobile screens.
Audience Fragmentation
Network Neutrality
Mobisodes
CATV
9. Recording and downloading of audio files stored on servers.
Targeting
MP3
Podcast
Dissident Press
10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Controlled Circulation
Open Source Software
Clear time
Network (broadcasting)
11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Average Quarter-Hour
Piracy
Web Radio
12. Process of creating shared meaning between the mass and audience.
All Channel Legislation
Mass Communication
Contextual Advertising
Dominate Culture / Mainstream
13. Film making using high tech cameras and digital filming.
Narrow Casting
Audience Fragmentation
Network Neutrality
Microcinema
14. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Cume
Forced Exposure
Piracy
Conglomeration
15. In record retailing - albums more than 3 years old.
Catalogue Albums
Ambient Advertising
Piracy
Average Quarter-Hour
16. Freely downloaded software.
MP3
Open Source Software
Montage
Controlled Circulation
17. Placing ads in public places such as store floors - at gas pumps - in bathroom.
P2P (Peer to peer)
Ambient Advertising
Puffets
Contextual Advertising
18. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Corrective Advertising
Engagement
Demographic Segmentation
Mass Communication
19. Creating space for creative artists.
MP3
Common Carrier
Culture
Feature Syndicates
20. The increase in ownership or media outlet.
Webzine
Genre
Web Radio
Conglomeration
21. Advertising that the consumer actively accepts.
Consumer Juries
Syndication
Franchise Films
Permission Marketing
22. A consumer magazine published by a retail business for readers with similar interests.
Playlist
Digital Recording
Audience Fragmentation
Brand Magazine
23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Dominate Culture / Mainstream
VALS
Derequlation
Vast Wasteland
24. Commuter Papers - Free dailies designed for young commuters.
Blinks
Commuter Papers
Conglomeration
Ambient Advertising
25. The culture that seems to hold sway with the majority of people.
Shopbills
Forced Exposure
Dominate Culture / Mainstream
Vast Wasteland
26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Branding Films
Mass Medium
Blockbuster Mentality
Vertical Integration
27. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Branding Films
Web Radio
Engagement
28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Genre
Mobisodes
Mass Medium
29. The ability to comprehand mass communication.
Vertical Integration
Media Literacy
Microcinema
MP3
30. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Forced Exposure
Circulation
CATV
31. Total sale of broadcast airtime.
Cume
Contextual Advertising
Feature Syndicates
Billings
32. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
News Stage
Personal Peoplemeter
Mass Communication
33. Ads to correct deceptive advertising.
Engagement
Corrective Advertising
Feature Syndicates
Puffets
34. The number of issues of a magazine or newspaper that are sold.
Permission Marketing
Circulation
Forced Exposure
Off-network
35. The cumulative audience - pepole who listen every 5 minutes.
Rating
Sweeps Period
Cume
Branding Films
36. Recreation on television news of some event that is believed to have happened of which could have happened.
Circulation
News Stage
Open Source Software
CATV
37. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Zarred Editions
All Channel Legislation
Personal Peoplemeter
38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Piracy
Psychographic Segmentation
Blinks
Streaming
39. Aiming broadcasting at a smaller audience.
Narrow Casting
Newsbooks
Targeting
Personal Peoplemeter
40. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Affiliates
Derequlation
Controlled Circulation
41. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Alternative Press
Mobisodes
Concentration on Ownership
42. Aiming media content at smaller - homogenous audience.
Niche Marketing
Blockbuster Mentality
Network Neutrality
MP3
43. People considered to be representatives of the target market - review a number of approaches to the campaign.
Narrow Casting
Consumer Juries
CATV
Personal Peoplemeter
44. Early weekly British Publication that carried ads.
Newsbooks
Forced Exposure
Branding Films
Factory Studios
45. Weekly free pages with local events.
Alternative Press
Web Radio
Mass Communication
Banners
46. Connecting multiple sets of single location or building to a single - master antenna.
Banners
MATV
Mass Communication
Ambient Advertising
47. Ads showing up in nontraditional settings.
Newsbooks
Corrective Advertising
Vast Wasteland
360 Marketing
48. Tying two seperate but related shots in such a way that take new meaning.
Engagement
Montage
Cover
Puffets
49. Online messages akin to billboards.
Dissident Press
Mass Medium
Targeting
Banners
50. The first film production companies.
Factory Studios
CATV
Contextual Advertising
Theatrical Films
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