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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.






2. Outmoded name for early cable television.






3. Media mainly used in computer networks such as the Internet.






4. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






5. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






6. Attractive - artful business cards use by early British people to promote themselves.






7. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






8. Connecting multiple sets of single location or building to a single - master antenna.






9. The delivery of radio over the internet directly to individual listeners.






10. A broadcasting station that aligns itself with a network.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. Ads to correct deceptive advertising.






13. A consumer magazine published by a retail business for readers with similar interests.






14. Ads showing up in nontraditional settings.






15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






16. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






17. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






18. Sponsor-financing of movies to advance a manufactures product.






19. The cumulative audience - pepole who listen every 5 minutes.






20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






21. The simultaneous downloading and accessing of digital audio or video data.






22. The illegal recording and sale of copyrighted material.






23. Online messages akin to billboards.






24. People considered to be representatives of the target market - review a number of approaches to the campaign.






25. Sale of radio or television content to stations on a market-by-market basis.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






28. Granting equal carriage over phone and cable lines.






29. Aiming broadcasting at a smaller audience.






30. Early weekly British Publication that carried ads.






31. The means of delivering a specific media content.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Total sale of broadcast airtime.






34. Demand by a advertiser to review an article with the threat of being pulled out - if not.






35. Lumiere brothers device that both photographed and projected action.






36. The erosions of traditional distinctive style elements.






37. The culture that seems to hold sway with the majority of people.






38. When local affiliates carry a network's program.






39. Movies that can be described in one line.






40. Creating space for creative artists.






41. Free - alternative weeklies with a local and partical orientation.






42. Process of creating shared meaning between the mass and audience.






43. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






44. 1962 Law Requiring all TV sets import to manufacture in the U.S.






45. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






46. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






47. The number of issues of a magazine or newspaper that are sold.






48. Aiming media content at smaller - homogenous audience.






49. Weekly free pages with local events.






50. Commuter Papers - Free dailies designed for young commuters.