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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content or consumer products at smaller - more specific audience.
Conglomeration
Forced Exposure
Branding Films
Targeting
2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Average Quarter-Hour
VALS
Production Values
Genre
3. A telecommunication company required to carry messages.
Feature Syndicates
Syndication
Common Carrier
Sweeps Period
4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Corporate Independent Studios
Puffets
Permission Marketing
Vertical Integration
5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Webzine
Audience Fragmentation
Engagement
Average Quarter-Hour
6. Aiming broadcasting at a smaller audience.
Webzine
Narrow Casting
Platform
Production Values
7. Weekly free pages with local events.
Concept Films
Alternative Press
Forced Exposure
Controlled Circulation
8. In record retailing - albums more than 3 years old.
Catalogue Albums
Rating
Psychographic Segmentation
Sweeps Period
9. The means of delivering a specific media content.
Concentration on Ownership
Theatrical Films
Engagement
Platform
10. Music custom selected by a disc jockey.
Digital Recording
Ad-Pull Policy
Playlist
Banners
11. Rating technology.
Catalogue Albums
Personal Peoplemeter
Permission Marketing
Blinks
12. 1 second commercials between songs on the radio.
Blinks
Derequlation
Niche Marketing
Syndication
13. Connecting multiple sets of single location or building to a single - master antenna.
Narrow Casting
MATV
Zarred Editions
Platform
14. The illegal recording and sale of copyrighted material.
Cinematography
Piracy
Catalogue Albums
All Channel Legislation
15. People considered to be representatives of the target market - review a number of approaches to the campaign.
News Stage
Mass Communication
Concept Films
Consumer Juries
16. Software that gets direct downloads by passing servers.
Banners
Narrow Casting
Psychographic Segmentation
P2P (Peer to peer)
17. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Piracy
Microcinema
Newsbooks
18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Concept Films
Microcinema
MATV
19. Granting equal carriage over phone and cable lines.
360 Marketing
Network
Factory Studios
Network Neutrality
20. Ads showing up in nontraditional settings.
360 Marketing
Cover
Montage
Average Quarter-Hour
21. A medium that carries messages to other people.
Cyber Advertising
Demographic Segmentation
Mass Medium
Theatrical Films
22. Tying two seperate but related shots in such a way that take new meaning.
Vast Wasteland
360 Marketing
Cyber Advertising
Montage
23. Movies produced primarily for initial exhibition on theater screens.
Advertorial
Concentration on Ownership
Psychographic Segmentation
Theatrical Films
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Dissident Press
Clear time
Contextual Advertising
Consumer Culture
25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Skyscrapers
Concentration on Ownership
Blockbuster Mentality
Sweeps Period
26. Commuter Papers - Free dailies designed for young commuters.
Skyscrapers
Demographic Segmentation
CATV
Commuter Papers
27. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Commuter Papers
Ambient Advertising
Copyright
28. Advertising that the consumer actively accepts.
VALS
Alternative Press
Permission Marketing
Network (broadcasting)
29. The ability to comprehand mass communication.
Playlist
360 Marketing
Platform
Media Literacy
30. Online magazine.
Webzine
Podcast
Average Quarter-Hour
Demographic Segmentation
31. A style of media with a distinctive style.
Factory Studios
Zarred Editions
Personal Peoplemeter
Genre
32. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Network
Copy Testing
Streaming
33. Attractive - artful business cards use by early British people to promote themselves.
Corrective Advertising
Average Quarter-Hour
Shopbills
Ambient Advertising
34. The first film production companies.
Franchise Films
Factory Studios
Commuter Papers
Streaming
35. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Ambient Advertising
Playlist
Advertorial
Unique Selling Proposition
36. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Copy Testing
Franchise Films
Brand Magazine
37. Recording and downloading of audio files stored on servers.
Contextual Advertising
Podcast
Franchise Films
Mass Communication
38. Audience for specific media content becoming smaller and increasingly homogeneous.
Engagement
Podcast
Audience Fragmentation
Advertorial
39. The number of issues of a magazine or newspaper that are sold.
Puffets
Franchise Films
Media Literacy
Circulation
40. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
All Channel Legislation
Catalogue Albums
Copyright
41. Recreation on television news of some event that is believed to have happened of which could have happened.
Puffets
Copyright
Controlled Circulation
News Stage
42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Blinks
Ethnic Press
Controlled Circulation
Franchise Films
43. Ads to correct deceptive advertising.
CATV
Culture
Corrective Advertising
Consumer Juries
44. Ownership of different media companies concentrated in fewer fewer hands.
Cinematography
Concentration on Ownership
Mass Medium
Banners
45. The delivery of radio over the internet directly to individual listeners.
Permission Marketing
Web Radio
Open Source Software
Controlled Circulation
46. Percentage of a markers total population that is reached by a piece of broadcast programming.
Webzine
Copy Testing
Catalogue Albums
Rating
47. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Digital Recording
Corporate Independent Studios
Banners
Puffets
48. A broadcasting station that aligns itself with a network.
Dominate Culture / Mainstream
Microcinema
Affiliates
Copyright
49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Copyright
Webzine
Controlled Circulation
All Channel Legislation
50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Audience Fragmentation
Demographic Segmentation
Franchise Films
Contextual Advertising