/* */

Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.






2. Ads to correct deceptive advertising.






3. Connecting multiple sets of single location or building to a single - master antenna.






4. Aiming media content or consumer products at smaller - more specific audience.






5. Freely downloaded software.






6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






7. A telecommunication company required to carry messages.






8. Recording of one artists music by another.






9. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






10. Suburban or regional versions of metropolitan newspaper.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. Weekly free pages with local events.






13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






14. Movies produced with full intention of providing several sequels.






15. A broadcasting station that aligns itself with a network.






16. Movies that can be described in one line.






17. Placing ads in public places such as store floors - at gas pumps - in bathroom.






18. Tying two seperate but related shots in such a way that take new meaning.






19. Relaxation of ownership and other rules for radio and television.






20. 1 second commercials between songs on the radio.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. Free - alternative weeklies with a local and partical orientation.






23. The first film production companies.






24. Recording and downloading of audio files stored on servers.






25. Creating space for creative artists.






26. Media mainly used in computer networks such as the Internet.






27. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






28. The illegal recording and sale of copyrighted material.






29. Rating technology.






30. Film making using high tech cameras and digital filming.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. How many people listening every 15 minutes.






33. File compression software that permits streaming of digital audio and video data.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. The ability to comprehand mass communication.






36. The simultaneous downloading and accessing of digital audio or video data.






37. The delivery of radio over the internet directly to individual listeners.






38. Movies produced primarily for initial exhibition on theater screens.






39. A style of media with a distinctive style.






40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






41. Online messages akin to billboards.






42. Advertising that the consumer actively accepts.






43. Granting equal carriage over phone and cable lines.






44. The culture that seems to hold sway with the majority of people.






45. Sponsor-financing of movies to advance a manufactures product.






46. Ads showing up in nontraditional settings.






47. Percentage of a markers total population that is reached by a piece of broadcast programming.






48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






49. Attractive - artful business cards use by early British people to promote themselves.






50. Audience for specific media content becoming smaller and increasingly homogeneous.






//