Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. File compression software that permits streaming of digital audio and video data.






2. Sponsor-financing of movies to advance a manufactures product.






3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






5. Granting equal carriage over phone and cable lines.






6. The culture that seems to hold sway with the majority of people.






7. Sale of radio or television content to stations on a market-by-market basis.






8. Process of creating shared meaning between the mass and audience.






9. Recording of one artists music by another.






10. The number of issues of a magazine or newspaper that are sold.






11. The simultaneous downloading and accessing of digital audio or video data.






12. Free - alternative weeklies with a local and partical orientation.






13. People considered to be representatives of the target market - review a number of approaches to the campaign.






14. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. The means of delivering a specific media content.






17. Film making using high tech cameras and digital filming.






18. Online billboards placed on the side of the webpage.






19. Ads showing up in nontraditional settings.






20. Weekly free pages with local events.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. Aiming broadcasting at a smaller audience.






23. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






25. The first film production companies.






26. The increase in ownership or media outlet.






27. Demand by a advertiser to review an article with the threat of being pulled out - if not.






28. Movies produced primarily for initial exhibition on theater screens.






29. Suburban or regional versions of metropolitan newspaper.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. Movies that can be described in one line.






32. A medium that carries messages to other people.






33. Brief video episodes of television on mobile screens.






34. Involves the sale of a program that was originally run on network television: a rerun.






35. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






36. The illegal recording and sale of copyrighted material.






37. Media mainly used in computer networks such as the Internet.






38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






39. 1 second commercials between songs on the radio.






40. Attractive - artful business cards use by early British people to promote themselves.






41. Software that gets direct downloads by passing servers.






42. A style of media with a distinctive style.






43. Music custom selected by a disc jockey.






44. Movies produced with full intention of providing several sequels.






45. Freely downloaded software.






46. A broadcasting station that aligns itself with a network.






47. The ability to comprehand mass communication.






48. Recording and downloading of audio files stored on servers.






49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






50. Lumiere brothers device that both photographed and projected action.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests