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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.






2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






3. Ads to correct deceptive advertising.






4. Online magazine.






5. Movies produced primarily for initial exhibition on theater screens.






6. Granting equal carriage over phone and cable lines.






7. A consumer magazine published by a retail business for readers with similar interests.






8. Online billboards placed on the side of the webpage.






9. The culture that seems to hold sway with the majority of people.






10. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






11. Placement of commercials on various online sites.






12. Free - alternative weeklies with a local and partical orientation.






13. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






15. Ownership of different media companies concentrated in fewer fewer hands.






16. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






17. Weekly free pages with local events.






18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






19. The cumulative audience - pepole who listen every 5 minutes.






20. Creating space for creative artists.






21. Software that gets direct downloads by passing servers.






22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






23. A broadcasting station that aligns itself with a network.






24. The delivery of radio over the internet directly to individual listeners.






25. Measuring the effectiveness of advertising messages by showing them to consumers.






26. Online messages akin to billboards.






27. Demand by a advertiser to review an article with the threat of being pulled out - if not.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. The first film production companies.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. How many people listening every 15 minutes.






32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






33. Connecting multiple sets of single location or building to a single - master antenna.






34. Media's content and grammar. Style and ability.






35. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






36. The means of delivering a specific media content.






37. Percentage of a markers total population that is reached by a piece of broadcast programming.






38. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






39. Identifying and granting ownership of a given piece of expression to protect the creators interest.






40. The simultaneous downloading and accessing of digital audio or video data.






41. Process of creating shared meaning between the mass and audience.






42. The increase in ownership or media outlet.






43. Aiming broadcasting at a smaller audience.






44. Early weekly British Publication that carried ads.






45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. Placing ads in public places such as store floors - at gas pumps - in bathroom.






48. 1 second commercials between songs on the radio.






49. The number of issues of a magazine or newspaper that are sold.






50. In record retailing - albums more than 3 years old.