Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demand by a advertiser to review an article with the threat of being pulled out - if not.






2. The erosions of traditional distinctive style elements.






3. Brief video episodes of television on mobile screens.






4. The ability to comprehand mass communication.






5. The means of delivering a specific media content.






6. Creating space for creative artists.






7. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






8. Recording and downloading of audio files stored on servers.






9. Media's content and grammar. Style and ability.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






12. Movies that can be described in one line.






13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






14. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






15. Outmoded name for early cable television.






16. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






17. Recreation on television news of some event that is believed to have happened of which could have happened.






18. The culture that seems to hold sway with the majority of people.






19. Sponsor-financing of movies to advance a manufactures product.






20. Online magazine.






21. Early weekly British Publication that carried ads.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. The cumulative audience - pepole who listen every 5 minutes.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. 1 second commercials between songs on the radio.






28. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






29. Measuring the effectiveness of advertising messages by showing them to consumers.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. The number of issues of a magazine or newspaper that are sold.






32. Advertising that the consumer actively accepts.






33. The first film production companies.






34. Movies produced primarily for initial exhibition on theater screens.






35. A style of media with a distinctive style.






36. Total sale of broadcast airtime.






37. Music custom selected by a disc jockey.






38. The delivery of radio over the internet directly to individual listeners.






39. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






41. Media mainly used in computer networks such as the Internet.






42. Online messages akin to billboards.






43. Software that gets direct downloads by passing servers.






44. Lumiere brothers device that both photographed and projected action.






45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






46. Placement of commercials on various online sites.






47. Weekly free pages with local events.






48. Tying two seperate but related shots in such a way that take new meaning.






49. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






50. Commuter Papers - Free dailies designed for young commuters.