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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






2. Suburban or regional versions of metropolitan newspaper.






3. The cumulative audience - pepole who listen every 5 minutes.






4. Movies produced with full intention of providing several sequels.






5. Connecting multiple sets of single location or building to a single - master antenna.






6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






7. Media mainly used in computer networks such as the Internet.






8. The increase in ownership or media outlet.






9. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






10. Early weekly British Publication that carried ads.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






13. Tying two seperate but related shots in such a way that take new meaning.






14. Measuring the effectiveness of advertising messages by showing them to consumers.






15. Granting equal carriage over phone and cable lines.






16. Lumiere brothers device that both photographed and projected action.






17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






18. The first film production companies.






19. A medium that carries messages to other people.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. Process of creating shared meaning between the mass and audience.






22. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






23. Aiming broadcasting at a smaller audience.






24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






25. Film making using high tech cameras and digital filming.






26. Audience for specific media content becoming smaller and increasingly homogeneous.






27. A telecommunication company required to carry messages.






28. The culture that seems to hold sway with the majority of people.






29. The simultaneous downloading and accessing of digital audio or video data.






30. Recording and downloading of audio files stored on servers.






31. A style of media with a distinctive style.






32. Rating technology.






33. Freely downloaded software.






34. The means of delivering a specific media content.






35. Aiming media content at smaller - homogenous audience.






36. Sponsor-financing of movies to advance a manufactures product.






37. Involves the sale of a program that was originally run on network television: a rerun.






38. 1 second commercials between songs on the radio.






39. Percentage of a markers total population that is reached by a piece of broadcast programming.






40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






41. Attractive - artful business cards use by early British people to promote themselves.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. File compression software that permits streaming of digital audio and video data.






44. Total sale of broadcast airtime.






45. The delivery of radio over the internet directly to individual listeners.






46. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






47. Media's content and grammar. Style and ability.






48. Demand by a advertiser to review an article with the threat of being pulled out - if not.






49. Commuter Papers - Free dailies designed for young commuters.






50. Online billboards placed on the side of the webpage.







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