Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Software that gets direct downloads by passing servers.






2. Aiming broadcasting at a smaller audience.






3. The means of delivering a specific media content.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. The number of issues of a magazine or newspaper that are sold.






6. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






7. The erosions of traditional distinctive style elements.






8. Outmoded name for early cable television.






9. The first film production companies.






10. Movies that can be described in one line.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. Percentage of a markers total population that is reached by a piece of broadcast programming.






13. Creating space for creative artists.






14. Advertising that the consumer actively accepts.






15. Connecting multiple sets of single location or building to a single - master antenna.






16. Ownership of different media companies concentrated in fewer fewer hands.






17. Early weekly British Publication that carried ads.






18. Demand by a advertiser to review an article with the threat of being pulled out - if not.






19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






20. Measuring the effectiveness of advertising messages by showing them to consumers.






21. Suburban or regional versions of metropolitan newspaper.






22. Tying two seperate but related shots in such a way that take new meaning.






23. Identifying and granting ownership of a given piece of expression to protect the creators interest.






24. Relaxation of ownership and other rules for radio and television.






25. Granting equal carriage over phone and cable lines.






26. Media mainly used in computer networks such as the Internet.






27. Online messages akin to billboards.






28. Music custom selected by a disc jockey.






29. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






30. A consumer magazine published by a retail business for readers with similar interests.






31. Film making using high tech cameras and digital filming.






32. Process of creating shared meaning between the mass and audience.






33. Aiming media content at smaller - homogenous audience.






34. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






35. Online magazine.






36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






37. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






38. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






39. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






40. The ability to comprehand mass communication.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. The cumulative audience - pepole who listen every 5 minutes.






43. Commuter Papers - Free dailies designed for young commuters.






44. The culture that seems to hold sway with the majority of people.






45. Ads to correct deceptive advertising.






46. Rating technology.






47. File compression software that permits streaming of digital audio and video data.






48. A medium that carries messages to other people.






49. Recreation on television news of some event that is believed to have happened of which could have happened.






50. Attractive - artful business cards use by early British people to promote themselves.