Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads showing up in nontraditional settings.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. Outmoded name for early cable television.






4. Film making using high tech cameras and digital filming.






5. Advertising that the consumer actively accepts.






6. Software that gets direct downloads by passing servers.






7. Creating space for creative artists.






8. Placement of commercials on various online sites.






9. Involves the sale of a program that was originally run on network television: a rerun.






10. Weekly free pages with local events.






11. Identifying and granting ownership of a given piece of expression to protect the creators interest.






12. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






13. Online messages akin to billboards.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. Freely downloaded software.






16. Process of creating shared meaning between the mass and audience.






17. Online magazine.






18. 1 second commercials between songs on the radio.






19. Attractive - artful business cards use by early British people to promote themselves.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






22. Relaxation of ownership and other rules for radio and television.






23. Recording of one artists music by another.






24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






26. The culture that seems to hold sway with the majority of people.






27. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






28. Tying two seperate but related shots in such a way that take new meaning.






29. The cumulative audience - pepole who listen every 5 minutes.






30. Rating technology.






31. Ads to correct deceptive advertising.






32. Brief video episodes of television on mobile screens.






33. Aiming broadcasting at a smaller audience.






34. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






35. The increase in ownership or media outlet.






36. Early weekly British Publication that carried ads.






37. The erosions of traditional distinctive style elements.






38. A telecommunication company required to carry messages.






39. Media's content and grammar. Style and ability.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. A style of media with a distinctive style.






42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






43. Measuring the effectiveness of advertising messages by showing them to consumers.






44. Free - alternative weeklies with a local and partical orientation.






45. In record retailing - albums more than 3 years old.






46. A consumer magazine published by a retail business for readers with similar interests.






47. Online billboards placed on the side of the webpage.






48. Sale of radio or television content to stations on a market-by-market basis.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. Granting equal carriage over phone and cable lines.