Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies that can be described in one line.






2. Media mainly used in computer networks such as the Internet.






3. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






4. Free - alternative weeklies with a local and partical orientation.






5. Weekly free pages with local events.






6. Commuter Papers - Free dailies designed for young commuters.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. A broadcasting station that aligns itself with a network.






9. The erosions of traditional distinctive style elements.






10. Identifying and granting ownership of a given piece of expression to protect the creators interest.






11. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






12. Outmoded name for early cable television.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






15. Creating space for creative artists.






16. Sale of radio or television content to stations on a market-by-market basis.






17. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






18. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






19. Attractive - artful business cards use by early British people to promote themselves.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. A consumer magazine published by a retail business for readers with similar interests.






22. Relaxation of ownership and other rules for radio and television.






23. Freely downloaded software.






24. Rating technology.






25. Demand by a advertiser to review an article with the threat of being pulled out - if not.






26. Recording of one artists music by another.






27. The illegal recording and sale of copyrighted material.






28. Process of creating shared meaning between the mass and audience.






29. Brief video episodes of television on mobile screens.






30. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






31. Ownership of different media companies concentrated in fewer fewer hands.






32. A style of media with a distinctive style.






33. The culture that seems to hold sway with the majority of people.






34. Connecting multiple sets of single location or building to a single - master antenna.






35. The number of issues of a magazine or newspaper that are sold.






36. A telecommunication company required to carry messages.






37. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






38. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






39. Early weekly British Publication that carried ads.






40. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






41. Tying two seperate but related shots in such a way that take new meaning.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






44. Aiming media content or consumer products at smaller - more specific audience.






45. Recreation on television news of some event that is believed to have happened of which could have happened.






46. A medium that carries messages to other people.






47. Placing ads in public places such as store floors - at gas pumps - in bathroom.






48. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






49. Movies produced primarily for initial exhibition on theater screens.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.