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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.






2. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






3. In record retailing - albums more than 3 years old.






4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. The illegal recording and sale of copyrighted material.






7. The means of delivering a specific media content.






8. The culture that seems to hold sway with the majority of people.






9. Online billboards placed on the side of the webpage.






10. The delivery of radio over the internet directly to individual listeners.






11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






13. Audience for specific media content becoming smaller and increasingly homogeneous.






14. Free - alternative weeklies with a local and partical orientation.






15. Freely downloaded software.






16. Attractive - artful business cards use by early British people to promote themselves.






17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






18. Aiming broadcasting at a smaller audience.






19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






20. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






21. Outmoded name for early cable television.






22. Sale of radio or television content to stations on a market-by-market basis.






23. The erosions of traditional distinctive style elements.






24. Film making using high tech cameras and digital filming.






25. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






26. Suburban or regional versions of metropolitan newspaper.






27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






28. Placement of commercials on various online sites.






29. Weekly free pages with local events.






30. 1 second commercials between songs on the radio.






31. Online messages akin to billboards.






32. Relaxation of ownership and other rules for radio and television.






33. Ads showing up in nontraditional settings.






34. Aiming media content at smaller - homogenous audience.






35. Media's content and grammar. Style and ability.






36. Rating technology.






37. Connecting multiple sets of single location or building to a single - master antenna.






38. Ads to correct deceptive advertising.






39. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






41. The simultaneous downloading and accessing of digital audio or video data.






42. Measuring the effectiveness of advertising messages by showing them to consumers.






43. Aiming media content or consumer products at smaller - more specific audience.






44. The increase in ownership or media outlet.






45. How many people listening every 15 minutes.






46. Movies produced with full intention of providing several sequels.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. The cumulative audience - pepole who listen every 5 minutes.






49. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






50. Lumiere brothers device that both photographed and projected action.