Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. Identifying and granting ownership of a given piece of expression to protect the creators interest.






3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






4. Recording and downloading of audio files stored on servers.






5. Creating space for creative artists.






6. Recording of one artists music by another.






7. Film making using high tech cameras and digital filming.






8. 1962 Law Requiring all TV sets import to manufacture in the U.S.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. Weekly free pages with local events.






11. The number of issues of a magazine or newspaper that are sold.






12. Recreation on television news of some event that is believed to have happened of which could have happened.






13. Suburban or regional versions of metropolitan newspaper.






14. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






15. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






16. Online magazine.






17. A style of media with a distinctive style.






18. Aiming broadcasting at a smaller audience.






19. The simultaneous downloading and accessing of digital audio or video data.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. Percentage of a markers total population that is reached by a piece of broadcast programming.






22. The erosions of traditional distinctive style elements.






23. Free - alternative weeklies with a local and partical orientation.






24. Total sale of broadcast airtime.






25. Granting equal carriage over phone and cable lines.






26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






27. Media's content and grammar. Style and ability.






28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






29. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






30. Involves the sale of a program that was originally run on network television: a rerun.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. Movies that can be described in one line.






33. Audience for specific media content becoming smaller and increasingly homogeneous.






34. Software that gets direct downloads by passing servers.






35. The first film production companies.






36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






37. How many people listening every 15 minutes.






38. A telecommunication company required to carry messages.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. Outmoded name for early cable television.






41. Freely downloaded software.






42. Relaxation of ownership and other rules for radio and television.






43. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






44. Movies produced with full intention of providing several sequels.






45. Movies produced primarily for initial exhibition on theater screens.






46. Ads to correct deceptive advertising.






47. Placing ads in public places such as store floors - at gas pumps - in bathroom.






48. Attractive - artful business cards use by early British people to promote themselves.






49. Placement of commercials on various online sites.






50. The increase in ownership or media outlet.