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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. In record retailing - albums more than 3 years old.






3. The first film production companies.






4. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






5. Freely downloaded software.






6. Creating space for creative artists.






7. Software that gets direct downloads by passing servers.






8. Sponsor-financing of movies to advance a manufactures product.






9. Involves the sale of a program that was originally run on network television: a rerun.






10. The erosions of traditional distinctive style elements.






11. How many people listening every 15 minutes.






12. Outmoded name for early cable television.






13. 1 second commercials between songs on the radio.






14. A medium that carries messages to other people.






15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






17. Total sale of broadcast airtime.






18. People considered to be representatives of the target market - review a number of approaches to the campaign.






19. Connecting multiple sets of single location or building to a single - master antenna.






20. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






21. Online messages akin to billboards.






22. Free - alternative weeklies with a local and partical orientation.






23. Media's content and grammar. Style and ability.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. Movies that can be described in one line.






26. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






27. Suburban or regional versions of metropolitan newspaper.






28. A style of media with a distinctive style.






29. Demand by a advertiser to review an article with the threat of being pulled out - if not.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. A telecommunication company required to carry messages.






32. Recording and downloading of audio files stored on servers.






33. When local affiliates carry a network's program.






34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






35. Ads showing up in nontraditional settings.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. The means of delivering a specific media content.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. Media mainly used in computer networks such as the Internet.






40. Granting equal carriage over phone and cable lines.






41. Weekly free pages with local events.






42. Ownership of different media companies concentrated in fewer fewer hands.






43. Online magazine.






44. Recreation on television news of some event that is believed to have happened of which could have happened.






45. Sale of radio or television content to stations on a market-by-market basis.






46. Aiming media content at smaller - homogenous audience.






47. File compression software that permits streaming of digital audio and video data.






48. The number of issues of a magazine or newspaper that are sold.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Aiming broadcasting at a smaller audience.







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