Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






2. A telecommunication company required to carry messages.






3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






5. Music custom selected by a disc jockey.






6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






7. The delivery of radio over the internet directly to individual listeners.






8. People considered to be representatives of the target market - review a number of approaches to the campaign.






9. Ads to correct deceptive advertising.






10. Placing ads in public places such as store floors - at gas pumps - in bathroom.






11. Tying two seperate but related shots in such a way that take new meaning.






12. When local affiliates carry a network's program.






13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






14. Process of creating shared meaning between the mass and audience.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






17. A medium that carries messages to other people.






18. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






19. 1 second commercials between songs on the radio.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Outmoded name for early cable television.






22. Online messages akin to billboards.






23. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






24. Weekly free pages with local events.






25. Connecting multiple sets of single location or building to a single - master antenna.






26. File compression software that permits streaming of digital audio and video data.






27. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






28. Media's content and grammar. Style and ability.






29. Demand by a advertiser to review an article with the threat of being pulled out - if not.






30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






31. A style of media with a distinctive style.






32. Commuter Papers - Free dailies designed for young commuters.






33. Movies that can be described in one line.






34. The cumulative audience - pepole who listen every 5 minutes.






35. Early weekly British Publication that carried ads.






36. A consumer magazine published by a retail business for readers with similar interests.






37. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






38. Total sale of broadcast airtime.






39. Ownership of different media companies concentrated in fewer fewer hands.






40. The simultaneous downloading and accessing of digital audio or video data.






41. The ability to comprehand mass communication.






42. Brief video episodes of television on mobile screens.






43. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






44. Online billboards placed on the side of the webpage.






45. Audience for specific media content becoming smaller and increasingly homogeneous.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Advertising that the consumer actively accepts.






48. Freely downloaded software.






49. The illegal recording and sale of copyrighted material.






50. Relaxation of ownership and other rules for radio and television.