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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Copy Testing
Open Source Software
Average Quarter-Hour
Vertical Integration
2. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Consumer Juries
Copyright
Dissident Press
Demographic Segmentation
3. Ads to correct deceptive advertising.
Corrective Advertising
Rating
Engagement
Contextual Advertising
4. Aiming broadcasting at a smaller audience.
Shopbills
Syndication
Narrow Casting
Genre
5. The cumulative audience - pepole who listen every 5 minutes.
Factory Studios
Advertorial
Cume
Sweeps Period
6. A medium that carries messages to other people.
Conglomeration
Ad-Pull Policy
Mass Medium
Web Radio
7. The increase in ownership or media outlet.
Mass Communication
Ethnic Press
Cinematography
Conglomeration
8. Advertising that the consumer actively accepts.
Cinematography
Clear time
Permission Marketing
Network
9. A style of media with a distinctive style.
Genre
Derequlation
Copy Testing
Niche Marketing
10. Music custom selected by a disc jockey.
Mobisodes
Playlist
Puffets
Mass Communication
11. Movies produced with full intention of providing several sequels.
Network (broadcasting)
Banners
Franchise Films
Cover
12. Granting equal carriage over phone and cable lines.
MATV
Cyber Advertising
Network Neutrality
CATV
13. The simultaneous downloading and accessing of digital audio or video data.
Cume
Shopbills
Ad-Pull Policy
Streaming
14. Lumiere brothers device that both photographed and projected action.
Cinematography
Puffets
Convergence
Copy Testing
15. Attractive - artful business cards use by early British people to promote themselves.
Microcinema
Ad-Pull Policy
Theatrical Films
Shopbills
16. Software that gets direct downloads by passing servers.
Platform
P2P (Peer to peer)
Blinks
Cover
17. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Dissident Press
Corporate Independent Studios
Mass Communication
Contextual Advertising
18. Early weekly British Publication that carried ads.
Theatrical Films
Newsbooks
Network
Controlled Circulation
19. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Engagement
Platform
All Channel Legislation
Affiliates
20. How many people listening every 15 minutes.
Playlist
Mass Medium
Average Quarter-Hour
Targeting
21. A consumer magazine published by a retail business for readers with similar interests.
Dominate Culture / Mainstream
Branding Films
Brand Magazine
Common Carrier
22. Creating space for creative artists.
Franchise Films
Network Neutrality
Feature Syndicates
Rating
23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Banners
Catalogue Albums
Zarred Editions
24. Ads showing up in nontraditional settings.
360 Marketing
Niche Marketing
MP3
Digital Recording
25. Movies that can be described in one line.
Concept Films
Advertorial
Contextual Advertising
Unique Selling Proposition
26. Online billboards placed on the side of the webpage.
Skyscrapers
Branding Films
Piracy
Consumer Juries
27. A telecommunication company required to carry messages.
Audience Fragmentation
Common Carrier
Rating
Commuter Papers
28. Total sale of broadcast airtime.
Billings
News Stage
Narrow Casting
Vertical Integration
29. In record retailing - albums more than 3 years old.
Niche Marketing
Mass Medium
Culture
Catalogue Albums
30. The first film production companies.
All Channel Legislation
Feature Syndicates
Factory Studios
P2P (Peer to peer)
31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
P2P (Peer to peer)
Ethnic Press
Demographic Segmentation
Webzine
32. Sponsor-financing of movies to advance a manufactures product.
Consumer Culture
Branding Films
MP3
Syndication
33. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Brand Magazine
Branding Films
Syndication
34. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blockbuster Mentality
Network
Puffets
Catalogue Albums
35. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Network (broadcasting)
Feature Syndicates
Psychographic Segmentation
Demographic Segmentation
36. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Consumer Juries
Permission Marketing
Ad-Pull Policy
Mass Communication
37. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Puffets
Engagement
Off-network
News Stage
38. A broadcasting station that aligns itself with a network.
Concept Films
Zarred Editions
Affiliates
Open Source Software
39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Syndication
Newsbooks
Unique Selling Proposition
All Channel Legislation
40. The illegal recording and sale of copyrighted material.
Piracy
Webzine
Network Neutrality
Vast Wasteland
41. The erosions of traditional distinctive style elements.
Commuter Papers
Convergence
Media Literacy
Syndication
42. Outmoded name for early cable television.
Newsbooks
CATV
Piracy
Concept Films
43. The number of issues of a magazine or newspaper that are sold.
Theatrical Films
Circulation
Average Quarter-Hour
Blockbuster Mentality
44. Audience for specific media content becoming smaller and increasingly homogeneous.
Web Radio
Audience Fragmentation
Sweeps Period
Brand Magazine
45. Relaxation of ownership and other rules for radio and television.
Derequlation
Zarred Editions
Advertorial
Platform
46. Recreation on television news of some event that is believed to have happened of which could have happened.
Psychographic Segmentation
News Stage
Newsbooks
Ad-Pull Policy
47. Tying two seperate but related shots in such a way that take new meaning.
Ethnic Press
Catalogue Albums
Montage
Digital Recording
48. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
CATV
Targeting
Sweeps Period
Consumer Juries
49. The delivery of radio over the internet directly to individual listeners.
Audience Fragmentation
Cinematography
Web Radio
Network Neutrality
50. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Targeting
Blinks
Mass Communication
Culture