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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. A style of media with a distinctive style.






3. Media mainly used in computer networks such as the Internet.






4. Aiming media content or consumer products at smaller - more specific audience.






5. Free - alternative weeklies with a local and partical orientation.






6. Movies produced with full intention of providing several sequels.






7. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






8. A consumer magazine published by a retail business for readers with similar interests.






9. File compression software that permits streaming of digital audio and video data.






10. A medium that carries messages to other people.






11. Tying two seperate but related shots in such a way that take new meaning.






12. Suburban or regional versions of metropolitan newspaper.






13. Ads showing up in nontraditional settings.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






16. 1962 Law Requiring all TV sets import to manufacture in the U.S.






17. Ads to correct deceptive advertising.






18. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






19. Placement of commercials on various online sites.






20. Process of creating shared meaning between the mass and audience.






21. Brief video episodes of television on mobile screens.






22. The delivery of radio over the internet directly to individual listeners.






23. Movies that can be described in one line.






24. Ownership of different media companies concentrated in fewer fewer hands.






25. Online billboards placed on the side of the webpage.






26. Recording and downloading of audio files stored on servers.






27. Aiming broadcasting at a smaller audience.






28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






29. Media's content and grammar. Style and ability.






30. The increase in ownership or media outlet.






31. In record retailing - albums more than 3 years old.






32. Movies produced primarily for initial exhibition on theater screens.






33. The number of issues of a magazine or newspaper that are sold.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. How many people listening every 15 minutes.






36. Sponsor-financing of movies to advance a manufactures product.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. Placing ads in public places such as store floors - at gas pumps - in bathroom.






39. Relaxation of ownership and other rules for radio and television.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. Total sale of broadcast airtime.






42. A telecommunication company required to carry messages.






43. The cumulative audience - pepole who listen every 5 minutes.






44. Involves the sale of a program that was originally run on network television: a rerun.






45. Software that gets direct downloads by passing servers.






46. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






47. The ability to comprehand mass communication.






48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






49. Online messages akin to billboards.






50. The means of delivering a specific media content.






Can you answer 50 questions in 15 minutes?



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