Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The simultaneous downloading and accessing of digital audio or video data.






2. Measuring the effectiveness of advertising messages by showing them to consumers.






3. Recreation on television news of some event that is believed to have happened of which could have happened.






4. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






5. Percentage of a markers total population that is reached by a piece of broadcast programming.






6. Process of creating shared meaning between the mass and audience.






7. Media mainly used in computer networks such as the Internet.






8. Demand by a advertiser to review an article with the threat of being pulled out - if not.






9. Movies that can be described in one line.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. Freely downloaded software.






12. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






13. Brief video episodes of television on mobile screens.






14. Music custom selected by a disc jockey.






15. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






16. Granting equal carriage over phone and cable lines.






17. The cumulative audience - pepole who listen every 5 minutes.






18. A consumer magazine published by a retail business for readers with similar interests.






19. The means of delivering a specific media content.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. Free - alternative weeklies with a local and partical orientation.






22. In record retailing - albums more than 3 years old.






23. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. Weekly free pages with local events.






26. A telecommunication company required to carry messages.






27. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






28. The delivery of radio over the internet directly to individual listeners.






29. Total sale of broadcast airtime.






30. The illegal recording and sale of copyrighted material.






31. How many people listening every 15 minutes.






32. The number of issues of a magazine or newspaper that are sold.






33. Advertising that the consumer actively accepts.






34. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






35. Online magazine.






36. Tying two seperate but related shots in such a way that take new meaning.






37. Aiming broadcasting at a smaller audience.






38. Commuter Papers - Free dailies designed for young commuters.






39. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






40. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






41. Involves the sale of a program that was originally run on network television: a rerun.






42. Ads to correct deceptive advertising.






43. Lumiere brothers device that both photographed and projected action.






44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






45. Movies produced primarily for initial exhibition on theater screens.






46. Identifying and granting ownership of a given piece of expression to protect the creators interest.






47. Rating technology.






48. Suburban or regional versions of metropolitan newspaper.






49. Creating space for creative artists.






50. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.