Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measuring the effectiveness of advertising messages by showing them to consumers.






2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






3. The delivery of radio over the internet directly to individual listeners.






4. Outmoded name for early cable television.






5. The culture that seems to hold sway with the majority of people.






6. Lumiere brothers device that both photographed and projected action.






7. Percentage of a markers total population that is reached by a piece of broadcast programming.






8. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






9. Sale of radio or television content to stations on a market-by-market basis.






10. People considered to be representatives of the target market - review a number of approaches to the campaign.






11. The increase in ownership or media outlet.






12. The number of issues of a magazine or newspaper that are sold.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. 1 second commercials between songs on the radio.






15. Connecting multiple sets of single location or building to a single - master antenna.






16. The simultaneous downloading and accessing of digital audio or video data.






17. Media mainly used in computer networks such as the Internet.






18. The illegal recording and sale of copyrighted material.






19. Sponsor-financing of movies to advance a manufactures product.






20. Freely downloaded software.






21. Recreation on television news of some event that is believed to have happened of which could have happened.






22. Movies that can be described in one line.






23. When local affiliates carry a network's program.






24. Weekly free pages with local events.






25. A consumer magazine published by a retail business for readers with similar interests.






26. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






27. Ads showing up in nontraditional settings.






28. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






29. Movies produced primarily for initial exhibition on theater screens.






30. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






31. A medium that carries messages to other people.






32. Aiming media content at smaller - homogenous audience.






33. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






34. How many people listening every 15 minutes.






35. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






36. Relaxation of ownership and other rules for radio and television.






37. Movies produced with full intention of providing several sequels.






38. Film making using high tech cameras and digital filming.






39. Early weekly British Publication that carried ads.






40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






42. Total sale of broadcast airtime.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. The cumulative audience - pepole who listen every 5 minutes.






45. Rating technology.






46. Creating space for creative artists.






47. Software that gets direct downloads by passing servers.






48. Demand by a advertiser to review an article with the threat of being pulled out - if not.






49. Granting equal carriage over phone and cable lines.






50. Free - alternative weeklies with a local and partical orientation.