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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.
Montage
Production Values
Ad-Pull Policy
News Stage
2. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Microcinema
Vast Wasteland
Engagement
3. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Niche Marketing
Targeting
VALS
Average Quarter-Hour
4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Cume
Podcast
Permission Marketing
5. A telecommunication company required to carry messages.
Puffets
Production Values
Common Carrier
Copy Testing
6. The cumulative audience - pepole who listen every 5 minutes.
Cume
Unique Selling Proposition
Controlled Circulation
CATV
7. Brief video episodes of television on mobile screens.
Network
Mobisodes
P2P (Peer to peer)
Web Radio
8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Corporate Independent Studios
Banners
Circulation
9. Rating technology.
Banners
Personal Peoplemeter
Genre
Contextual Advertising
10. Placement of commercials on various online sites.
Derequlation
Commuter Papers
Playlist
Cyber Advertising
11. Ads showing up in nontraditional settings.
Production Values
360 Marketing
Microcinema
Off-network
12. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Zarred Editions
Newsbooks
Controlled Circulation
13. A style of media with a distinctive style.
Cyber Advertising
Production Values
All Channel Legislation
Genre
14. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Shopbills
Conglomeration
Engagement
15. Music custom selected by a disc jockey.
360 Marketing
Permission Marketing
Playlist
Unique Selling Proposition
16. The delivery of radio over the internet directly to individual listeners.
Clear time
Culture
Web Radio
Concentration on Ownership
17. Media's content and grammar. Style and ability.
Web Radio
Production Values
Common Carrier
Corrective Advertising
18. The ability to comprehand mass communication.
Media Literacy
Cume
Mobisodes
Cyber Advertising
19. Recording of one artists music by another.
Montage
Consumer Juries
Permission Marketing
Cover
20. Measuring the effectiveness of advertising messages by showing them to consumers.
Unique Selling Proposition
Audience Fragmentation
Mass Communication
Copy Testing
21. Process of creating shared meaning between the mass and audience.
Ethnic Press
Concentration on Ownership
Mass Communication
Streaming
22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Factory Studios
Copyright
Zarred Editions
Advertorial
23. How many people listening every 15 minutes.
P2P (Peer to peer)
Average Quarter-Hour
Vast Wasteland
Culture
24. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
All Channel Legislation
Concentration on Ownership
Circulation
25. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Syndication
Blockbuster Mentality
Commuter Papers
Web Radio
26. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Narrow Casting
Cinematography
VALS
27. Ads to correct deceptive advertising.
Digital Recording
Mobisodes
Ethnic Press
Corrective Advertising
28. Granting equal carriage over phone and cable lines.
Derequlation
Web Radio
Engagement
Network Neutrality
29. The number of issues of a magazine or newspaper that are sold.
Piracy
Circulation
Blinks
Average Quarter-Hour
30. Outmoded name for early cable television.
Advertorial
CATV
Genre
Webzine
31. In record retailing - albums more than 3 years old.
Engagement
Catalogue Albums
Mass Communication
Advertorial
32. A broadcasting station that aligns itself with a network.
Affiliates
Corporate Independent Studios
Web Radio
Banners
33. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Affiliates
MATV
Contextual Advertising
Niche Marketing
34. Movies produced with full intention of providing several sequels.
Production Values
Dominate Culture / Mainstream
Feature Syndicates
Franchise Films
35. Online messages akin to billboards.
Niche Marketing
Banners
Copy Testing
Common Carrier
36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Concept Films
Sweeps Period
Derequlation
Unique Selling Proposition
37. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Theatrical Films
Engagement
Ad-Pull Policy
Forced Exposure
38. The increase in ownership or media outlet.
Personal Peoplemeter
Derequlation
Podcast
Conglomeration
39. Lumiere brothers device that both photographed and projected action.
Zarred Editions
Cinematography
Podcast
Niche Marketing
40. Audience for specific media content becoming smaller and increasingly homogeneous.
Skyscrapers
Audience Fragmentation
Blinks
Mass Medium
41. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Targeting
Psychographic Segmentation
MP3
Unique Selling Proposition
42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Network
Contextual Advertising
Production Values
43. The means of delivering a specific media content.
Platform
Catalogue Albums
Off-network
Cinematography
44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Unique Selling Proposition
Culture
Copy Testing
Newsbooks
45. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Concept Films
Microcinema
Production Values
46. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Billings
Engagement
Derequlation
Copyright
47. Aiming media content at smaller - homogenous audience.
Psychographic Segmentation
MP3
Niche Marketing
Genre
48. Creating space for creative artists.
Targeting
Feature Syndicates
All Channel Legislation
Banners
49. Free - alternative weeklies with a local and partical orientation.
Franchise Films
Dissident Press
All Channel Legislation
Personal Peoplemeter
50. Movies produced primarily for initial exhibition on theater screens.
Cyber Advertising
Theatrical Films
Controlled Circulation
Contextual Advertising