Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Film making using high tech cameras and digital filming.






2. A consumer magazine published by a retail business for readers with similar interests.






3. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






4. Movies produced with full intention of providing several sequels.






5. Recreation on television news of some event that is believed to have happened of which could have happened.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. Early weekly British Publication that carried ads.






8. Online billboards placed on the side of the webpage.






9. A style of media with a distinctive style.






10. Media's content and grammar. Style and ability.






11. The ability to comprehand mass communication.






12. Music custom selected by a disc jockey.






13. The means of delivering a specific media content.






14. Freely downloaded software.






15. Free - alternative weeklies with a local and partical orientation.






16. In record retailing - albums more than 3 years old.






17. A telecommunication company required to carry messages.






18. The delivery of radio over the internet directly to individual listeners.






19. Outmoded name for early cable television.






20. Advertising that the consumer actively accepts.






21. Suburban or regional versions of metropolitan newspaper.






22. The illegal recording and sale of copyrighted material.






23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. Aiming media content or consumer products at smaller - more specific audience.






26. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






27. Commuter Papers - Free dailies designed for young commuters.






28. Recording and downloading of audio files stored on servers.






29. The increase in ownership or media outlet.






30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






32. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






33. Process of creating shared meaning between the mass and audience.






34. Relaxation of ownership and other rules for radio and television.






35. Lumiere brothers device that both photographed and projected action.






36. Aiming media content at smaller - homogenous audience.






37. The erosions of traditional distinctive style elements.






38. Total sale of broadcast airtime.






39. Software that gets direct downloads by passing servers.






40. Rating technology.






41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. When local affiliates carry a network's program.






44. The culture that seems to hold sway with the majority of people.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. Sale of radio or television content to stations on a market-by-market basis.






47. Recording of one artists music by another.






48. Ownership of different media companies concentrated in fewer fewer hands.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. Tying two seperate but related shots in such a way that take new meaning.