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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






2. Brief video episodes of television on mobile screens.






3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. Involves the sale of a program that was originally run on network television: a rerun.






7. The first film production companies.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. How many people listening every 15 minutes.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. Free - alternative weeklies with a local and partical orientation.






12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






13. The erosions of traditional distinctive style elements.






14. Placement of commercials on various online sites.






15. The number of issues of a magazine or newspaper that are sold.






16. The delivery of radio over the internet directly to individual listeners.






17. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






18. Music custom selected by a disc jockey.






19. Freely downloaded software.






20. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






21. Recording and downloading of audio files stored on servers.






22. Sale of radio or television content to stations on a market-by-market basis.






23. The culture that seems to hold sway with the majority of people.






24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






25. Sponsor-financing of movies to advance a manufactures product.






26. Outmoded name for early cable television.






27. Aiming broadcasting at a smaller audience.






28. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






29. The illegal recording and sale of copyrighted material.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. Ads showing up in nontraditional settings.






32. Online magazine.






33. Suburban or regional versions of metropolitan newspaper.






34. Recording of one artists music by another.






35. A consumer magazine published by a retail business for readers with similar interests.






36. People considered to be representatives of the target market - review a number of approaches to the campaign.






37. Percentage of a markers total population that is reached by a piece of broadcast programming.






38. In record retailing - albums more than 3 years old.






39. Measuring the effectiveness of advertising messages by showing them to consumers.






40. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






41. Movies produced primarily for initial exhibition on theater screens.






42. Total sale of broadcast airtime.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. Commuter Papers - Free dailies designed for young commuters.






45. Media mainly used in computer networks such as the Internet.






46. Creating space for creative artists.






47. Film making using high tech cameras and digital filming.






48. A telecommunication company required to carry messages.






49. Audience for specific media content becoming smaller and increasingly homogeneous.






50. Early weekly British Publication that carried ads.







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