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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.
Montage
Shopbills
Rating
Common Carrier
2. A style of media with a distinctive style.
Vertical Integration
Off-network
Mass Medium
Genre
3. When local affiliates carry a network's program.
MP3
Clear time
Alternative Press
Rating
4. Aiming media content or consumer products at smaller - more specific audience.
Sweeps Period
Clear time
Conglomeration
Targeting
5. 1 second commercials between songs on the radio.
Demographic Segmentation
Vertical Integration
Blinks
Mass Communication
6. Sponsor-financing of movies to advance a manufactures product.
Affiliates
Culture
Branding Films
Billings
7. Aiming media content at smaller - homogenous audience.
Blinks
Niche Marketing
Mass Medium
News Stage
8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Microcinema
Sweeps Period
Theatrical Films
Catalogue Albums
9. File compression software that permits streaming of digital audio and video data.
Mass Communication
Digital Recording
All Channel Legislation
MP3
10. Creating space for creative artists.
Copyright
Ethnic Press
Feature Syndicates
Dissident Press
11. Brief video episodes of television on mobile screens.
Mobisodes
MATV
Newsbooks
Commuter Papers
12. Aiming broadcasting at a smaller audience.
Narrow Casting
Dominate Culture / Mainstream
Niche Marketing
Consumer Culture
13. Online billboards placed on the side of the webpage.
Cyber Advertising
Skyscrapers
Sweeps Period
P2P (Peer to peer)
14. The number of issues of a magazine or newspaper that are sold.
Mobisodes
Production Values
Circulation
Clear time
15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Derequlation
Average Quarter-Hour
VALS
Network (broadcasting)
16. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Shopbills
Copyright
Unique Selling Proposition
All Channel Legislation
17. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Mass Medium
Network (broadcasting)
Cyber Advertising
18. Freely downloaded software.
MATV
Open Source Software
Copy Testing
Personal Peoplemeter
19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Narrow Casting
Consumer Juries
Culture
Zarred Editions
20. Connecting multiple sets of single location or building to a single - master antenna.
Theatrical Films
Factory Studios
MATV
Demographic Segmentation
21. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Blockbuster Mentality
Contextual Advertising
MATV
22. Demand by a advertiser to review an article with the threat of being pulled out - if not.
CATV
Advertorial
Network
Ad-Pull Policy
23. The culture that seems to hold sway with the majority of people.
Digital Recording
Dominate Culture / Mainstream
CATV
Banners
24. Audience for specific media content becoming smaller and increasingly homogeneous.
Skyscrapers
Audience Fragmentation
Derequlation
Ambient Advertising
25. Media mainly used in computer networks such as the Internet.
Network
All Channel Legislation
Skyscrapers
Montage
26. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Brand Magazine
Demographic Segmentation
Shopbills
Catalogue Albums
27. The simultaneous downloading and accessing of digital audio or video data.
Dissident Press
Alternative Press
Controlled Circulation
Streaming
28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Concentration on Ownership
Engagement
Derequlation
Network Neutrality
29. Outmoded name for early cable television.
Newsbooks
Convergence
CATV
P2P (Peer to peer)
30. Total sale of broadcast airtime.
Blockbuster Mentality
Billings
Cyber Advertising
Copyright
31. Ads to correct deceptive advertising.
Puffets
Open Source Software
Corrective Advertising
Circulation
32. The increase in ownership or media outlet.
Targeting
Sweeps Period
Conglomeration
Newsbooks
33. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Skyscrapers
Alternative Press
Psychographic Segmentation
34. The means of delivering a specific media content.
Dominate Culture / Mainstream
Contextual Advertising
Microcinema
Platform
35. Recording of one artists music by another.
Cover
Open Source Software
Newsbooks
Concept Films
36. Movies produced with full intention of providing several sequels.
Feature Syndicates
Podcast
VALS
Franchise Films
37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Advertorial
Corporate Independent Studios
360 Marketing
Cover
38. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Average Quarter-Hour
Audience Fragmentation
VALS
Sweeps Period
39. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Microcinema
Psychographic Segmentation
CATV
Mass Medium
40. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Skyscrapers
Ethnic Press
News Stage
41. The delivery of radio over the internet directly to individual listeners.
Zarred Editions
Web Radio
Corrective Advertising
Ambient Advertising
42. Media's content and grammar. Style and ability.
Platform
Blockbuster Mentality
Production Values
Demographic Segmentation
43. Early weekly British Publication that carried ads.
Copy Testing
Newsbooks
Concept Films
Playlist
44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Common Carrier
Blockbuster Mentality
Forced Exposure
360 Marketing
45. Recording and downloading of audio files stored on servers.
Platform
Psychographic Segmentation
Podcast
Engagement
46. The ability to comprehand mass communication.
Newsbooks
Media Literacy
Digital Recording
Streaming
47. Weekly free pages with local events.
Alternative Press
Banners
Branding Films
Ethnic Press
48. Attractive - artful business cards use by early British people to promote themselves.
Psychographic Segmentation
Shopbills
Cover
Ambient Advertising
49. Film making using high tech cameras and digital filming.
Shopbills
Platform
Microcinema
CATV
50. Movies produced primarily for initial exhibition on theater screens.
Cume
Theatrical Films
Culture
Catalogue Albums