SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.
Cover
Brand Magazine
Niche Marketing
Common Carrier
2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Convergence
Common Carrier
Platform
3. The delivery of radio over the internet directly to individual listeners.
Psychographic Segmentation
Catalogue Albums
Rating
Web Radio
4. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Corporate Independent Studios
CATV
Piracy
5. Movies that can be described in one line.
Syndication
Montage
MP3
Concept Films
6. Relaxation of ownership and other rules for radio and television.
Derequlation
Network Neutrality
MATV
Cume
7. How many people listening every 15 minutes.
360 Marketing
Average Quarter-Hour
Skyscrapers
Psychographic Segmentation
8. The first film production companies.
Factory Studios
Audience Fragmentation
Banners
Montage
9. Film making using high tech cameras and digital filming.
Open Source Software
Corporate Independent Studios
Dominate Culture / Mainstream
Microcinema
10. Movies produced with full intention of providing several sequels.
Media Literacy
MP3
Franchise Films
Factory Studios
11. File compression software that permits streaming of digital audio and video data.
MP3
Consumer Culture
Ethnic Press
Circulation
12. Creating space for creative artists.
Microcinema
Rating
Feature Syndicates
Shopbills
13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Consumer Juries
Demographic Segmentation
Feature Syndicates
Ethnic Press
14. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Vertical Integration
All Channel Legislation
Ambient Advertising
P2P (Peer to peer)
15. The erosions of traditional distinctive style elements.
Psychographic Segmentation
Zarred Editions
Ad-Pull Policy
Convergence
16. The cumulative audience - pepole who listen every 5 minutes.
Blockbuster Mentality
Concept Films
Cume
Corporate Independent Studios
17. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Billings
Syndication
Consumer Juries
18. Ads showing up in nontraditional settings.
Piracy
Convergence
360 Marketing
Mass Medium
19. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Montage
Genre
Factory Studios
Engagement
20. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
VALS
Niche Marketing
Network
Contextual Advertising
21. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Blinks
Ad-Pull Policy
Targeting
22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Production Values
Average Quarter-Hour
Targeting
23. Commuter Papers - Free dailies designed for young commuters.
Cinematography
Commuter Papers
Blockbuster Mentality
Clear time
24. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Network
Ambient Advertising
P2P (Peer to peer)
Demographic Segmentation
25. Movies produced primarily for initial exhibition on theater screens.
Zarred Editions
Puffets
Webzine
Theatrical Films
26. 1 second commercials between songs on the radio.
Dissident Press
Controlled Circulation
Blinks
Ambient Advertising
27. The illegal recording and sale of copyrighted material.
Piracy
Consumer Culture
Puffets
Advertorial
28. Brief video episodes of television on mobile screens.
Newsbooks
News Stage
Forced Exposure
Mobisodes
29. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Network (broadcasting)
Sweeps Period
Concept Films
30. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Psychographic Segmentation
Copyright
Rating
Common Carrier
31. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Culture
Franchise Films
Unique Selling Proposition
VALS
32. Total sale of broadcast airtime.
Syndication
Billings
Narrow Casting
Targeting
33. Media mainly used in computer networks such as the Internet.
360 Marketing
Network
Advertorial
Blinks
34. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Production Values
Commuter Papers
Ad-Pull Policy
CATV
35. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Psychographic Segmentation
Catalogue Albums
Open Source Software
36. Advertising that the consumer actively accepts.
Targeting
Permission Marketing
MATV
Production Values
37. Online messages akin to billboards.
MP3
Common Carrier
Open Source Software
Banners
38. Early weekly British Publication that carried ads.
All Channel Legislation
Web Radio
Newsbooks
Vertical Integration
39. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Banners
Forced Exposure
Copyright
Ambient Advertising
40. Aiming broadcasting at a smaller audience.
Narrow Casting
Consumer Juries
Consumer Culture
Network
41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Dominate Culture / Mainstream
Corrective Advertising
Ethnic Press
Network (broadcasting)
42. Rating technology.
Playlist
Copyright
Personal Peoplemeter
Controlled Circulation
43. Software that gets direct downloads by passing servers.
Circulation
Alternative Press
P2P (Peer to peer)
Platform
44. Aiming media content or consumer products at smaller - more specific audience.
Ethnic Press
Targeting
Dominate Culture / Mainstream
Cume
45. A telecommunication company required to carry messages.
Controlled Circulation
Narrow Casting
Common Carrier
Psychographic Segmentation
46. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Rating
Streaming
Webzine
47. The increase in ownership or media outlet.
Newsbooks
Network (broadcasting)
Webzine
Conglomeration
48. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Cyber Advertising
Unique Selling Proposition
Forced Exposure
49. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Sweeps Period
Vast Wasteland
VALS
Narrow Casting
50. A style of media with a distinctive style.
CATV
Genre
Web Radio
Contextual Advertising