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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.
Open Source Software
Cyber Advertising
Cinematography
Montage
2. The increase in ownership or media outlet.
Conglomeration
Billings
Shopbills
Off-network
3. Brief video episodes of television on mobile screens.
Newsbooks
Mobisodes
Syndication
Culture
4. Music custom selected by a disc jockey.
Streaming
Playlist
Audience Fragmentation
Catalogue Albums
5. Commuter Papers - Free dailies designed for young commuters.
Circulation
Mass Communication
Commuter Papers
Niche Marketing
6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
360 Marketing
Cinematography
Mass Communication
7. The ability to comprehand mass communication.
Media Literacy
Franchise Films
Demographic Segmentation
Mobisodes
8. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Demographic Segmentation
Vertical Integration
News Stage
9. Measuring the effectiveness of advertising messages by showing them to consumers.
Billings
Copy Testing
Dominate Culture / Mainstream
Feature Syndicates
10. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
P2P (Peer to peer)
Demographic Segmentation
Production Values
Platform
11. Creating space for creative artists.
Banners
Feature Syndicates
Copyright
Mass Communication
12. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
News Stage
Vertical Integration
Copy Testing
Psychographic Segmentation
13. Granting equal carriage over phone and cable lines.
Network Neutrality
Demographic Segmentation
Vertical Integration
Open Source Software
14. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Cyber Advertising
All Channel Legislation
Permission Marketing
Off-network
15. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Ambient Advertising
Copyright
Webzine
MATV
16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Concentration on Ownership
Cinematography
360 Marketing
Digital Recording
17. A telecommunication company required to carry messages.
Conglomeration
Common Carrier
Digital Recording
Cyber Advertising
18. The number of issues of a magazine or newspaper that are sold.
Forced Exposure
Playlist
Circulation
Network
19. The culture that seems to hold sway with the majority of people.
P2P (Peer to peer)
Dominate Culture / Mainstream
Consumer Juries
Shopbills
20. Involves the sale of a program that was originally run on network television: a rerun.
Common Carrier
Mobisodes
Convergence
Off-network
21. Percentage of a markers total population that is reached by a piece of broadcast programming.
Microcinema
Genre
Rating
Brand Magazine
22. Sale of radio or television content to stations on a market-by-market basis.
Open Source Software
Commuter Papers
Syndication
360 Marketing
23. Connecting multiple sets of single location or building to a single - master antenna.
Skyscrapers
MATV
Engagement
Circulation
24. Aiming media content or consumer products at smaller - more specific audience.
Concentration on Ownership
Engagement
Affiliates
Targeting
25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Ambient Advertising
Permission Marketing
Forced Exposure
Engagement
26. The first film production companies.
Factory Studios
Niche Marketing
CATV
Cume
27. Advertising that the consumer actively accepts.
Concentration on Ownership
Permission Marketing
Feature Syndicates
Franchise Films
28. The illegal recording and sale of copyrighted material.
Piracy
Playlist
MP3
Newsbooks
29. Outmoded name for early cable television.
P2P (Peer to peer)
Consumer Culture
Rating
CATV
30. Lumiere brothers device that both photographed and projected action.
All Channel Legislation
Cinematography
Common Carrier
Banners
31. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
CATV
Average Quarter-Hour
Digital Recording
32. Film making using high tech cameras and digital filming.
Contextual Advertising
Cyber Advertising
Microcinema
Corporate Independent Studios
33. In record retailing - albums more than 3 years old.
Network Neutrality
Ambient Advertising
Syndication
Catalogue Albums
34. Total sale of broadcast airtime.
Blinks
Shopbills
Billings
Platform
35. The means of delivering a specific media content.
Consumer Culture
Forced Exposure
Audience Fragmentation
Platform
36. Software that gets direct downloads by passing servers.
Brand Magazine
Narrow Casting
Streaming
P2P (Peer to peer)
37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Mass Communication
Unique Selling Proposition
Psychographic Segmentation
38. Free - alternative weeklies with a local and partical orientation.
Consumer Culture
Blinks
Dissident Press
Network (broadcasting)
39. When local affiliates carry a network's program.
Network Neutrality
Clear time
Psychographic Segmentation
Demographic Segmentation
40. Early weekly British Publication that carried ads.
Dissident Press
Advertorial
Newsbooks
Psychographic Segmentation
41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Cyber Advertising
Blinks
Ethnic Press
42. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Mass Medium
Ambient Advertising
Vast Wasteland
Cyber Advertising
43. The cumulative audience - pepole who listen every 5 minutes.
Ambient Advertising
Clear time
Cume
Consumer Juries
44. Process of creating shared meaning between the mass and audience.
Consumer Juries
Mass Communication
Platform
Factory Studios
45. Recording of one artists music by another.
Derequlation
Puffets
Cover
Consumer Juries
46. A consumer magazine published by a retail business for readers with similar interests.
Contextual Advertising
Newsbooks
Brand Magazine
Forced Exposure
47. How many people listening every 15 minutes.
Average Quarter-Hour
Vertical Integration
Contextual Advertising
Network (broadcasting)
48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Feature Syndicates
Franchise Films
VALS
Derequlation
49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Concept Films
Corporate Independent Studios
Controlled Circulation
Brand Magazine
50. People considered to be representatives of the target market - review a number of approaches to the campaign.
Niche Marketing
Platform
Consumer Juries
Engagement
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