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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When local affiliates carry a network's program.






2. Involves the sale of a program that was originally run on network television: a rerun.






3. Commuter Papers - Free dailies designed for young commuters.






4. People considered to be representatives of the target market - review a number of approaches to the campaign.






5. Measuring the effectiveness of advertising messages by showing them to consumers.






6. Film making using high tech cameras and digital filming.






7. The delivery of radio over the internet directly to individual listeners.






8. The cumulative audience - pepole who listen every 5 minutes.






9. The number of issues of a magazine or newspaper that are sold.






10. Rating technology.






11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






12. Online billboards placed on the side of the webpage.






13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






14. Advertising that the consumer actively accepts.






15. Tying two seperate but related shots in such a way that take new meaning.






16. The first film production companies.






17. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






18. Freely downloaded software.






19. Brief video episodes of television on mobile screens.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. Ads showing up in nontraditional settings.






22. The culture that seems to hold sway with the majority of people.






23. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






24. Software that gets direct downloads by passing servers.






25. Placement of commercials on various online sites.






26. Ads to correct deceptive advertising.






27. In record retailing - albums more than 3 years old.






28. Outmoded name for early cable television.






29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






30. The increase in ownership or media outlet.






31. Identifying and granting ownership of a given piece of expression to protect the creators interest.






32. Connecting multiple sets of single location or building to a single - master antenna.






33. The ability to comprehand mass communication.






34. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






35. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






36. The erosions of traditional distinctive style elements.






37. A medium that carries messages to other people.






38. 1 second commercials between songs on the radio.






39. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






41. Online messages akin to billboards.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






44. Media's content and grammar. Style and ability.






45. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






46. Placing ads in public places such as store floors - at gas pumps - in bathroom.






47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






48. Movies produced primarily for initial exhibition on theater screens.






49. Aiming broadcasting at a smaller audience.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.







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