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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of creating shared meaning between the mass and audience.
Cume
Psychographic Segmentation
Banners
Mass Communication
2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Consumer Juries
Vertical Integration
Digital Recording
All Channel Legislation
3. The delivery of radio over the internet directly to individual listeners.
VALS
Average Quarter-Hour
Ethnic Press
Web Radio
4. Advertising that the consumer actively accepts.
Personal Peoplemeter
Cyber Advertising
Concentration on Ownership
Permission Marketing
5. Granting equal carriage over phone and cable lines.
Network Neutrality
Derequlation
Zarred Editions
Microcinema
6. The illegal recording and sale of copyrighted material.
Banners
Mobisodes
Piracy
Dominate Culture / Mainstream
7. Media's content and grammar. Style and ability.
Corrective Advertising
Production Values
Derequlation
CATV
8. Film making using high tech cameras and digital filming.
Microcinema
Concept Films
Catalogue Albums
Cinematography
9. Sponsor-financing of movies to advance a manufactures product.
Webzine
Podcast
Branding Films
MP3
10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Culture
Clear time
Average Quarter-Hour
VALS
11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Network
Forced Exposure
VALS
Theatrical Films
12. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Podcast
Vast Wasteland
All Channel Legislation
Branding Films
13. Total sale of broadcast airtime.
Billings
Copy Testing
Production Values
Clear time
14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Dominate Culture / Mainstream
Alternative Press
Microcinema
Culture
15. Connecting multiple sets of single location or building to a single - master antenna.
P2P (Peer to peer)
MATV
Blinks
Off-network
16. Media mainly used in computer networks such as the Internet.
Niche Marketing
Network
Theatrical Films
Skyscrapers
17. Weekly free pages with local events.
Alternative Press
Mass Medium
Zarred Editions
Brand Magazine
18. The number of issues of a magazine or newspaper that are sold.
Circulation
Web Radio
Alternative Press
Dissident Press
19. Lumiere brothers device that both photographed and projected action.
Franchise Films
Mobisodes
Cinematography
Ethnic Press
20. Rating technology.
Dissident Press
Personal Peoplemeter
Corrective Advertising
MP3
21. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Circulation
Convergence
Blinks
22. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Platform
Feature Syndicates
Mass Communication
23. 1 second commercials between songs on the radio.
Blinks
Commuter Papers
Concentration on Ownership
Corrective Advertising
24. A broadcasting station that aligns itself with a network.
Affiliates
Playlist
Circulation
Production Values
25. A medium that carries messages to other people.
P2P (Peer to peer)
CATV
Mass Medium
Commuter Papers
26. A consumer magazine published by a retail business for readers with similar interests.
Network Neutrality
Clear time
Piracy
Brand Magazine
27. Freely downloaded software.
Feature Syndicates
Ethnic Press
Contextual Advertising
Open Source Software
28. Software that gets direct downloads by passing servers.
Network (broadcasting)
Franchise Films
P2P (Peer to peer)
Copyright
29. The first film production companies.
Shopbills
Convergence
Factory Studios
CATV
30. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ambient Advertising
Ethnic Press
Conglomeration
Culture
31. The cumulative audience - pepole who listen every 5 minutes.
Catalogue Albums
Alternative Press
Blinks
Cume
32. Percentage of a markers total population that is reached by a piece of broadcast programming.
Vertical Integration
Rating
Corrective Advertising
Mass Medium
33. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Theatrical Films
Psychographic Segmentation
Ambient Advertising
Cover
34. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Network Neutrality
VALS
Cyber Advertising
35. File compression software that permits streaming of digital audio and video data.
MP3
Concept Films
Advertorial
Cinematography
36. Involves the sale of a program that was originally run on network television: a rerun.
Ethnic Press
Off-network
Billings
News Stage
37. A style of media with a distinctive style.
MATV
Genre
Network Neutrality
Piracy
38. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
VALS
CATV
Engagement
Conglomeration
39. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Concept Films
Shopbills
Ambient Advertising
Piracy
40. Aiming broadcasting at a smaller audience.
Common Carrier
Mass Communication
Average Quarter-Hour
Narrow Casting
41. The erosions of traditional distinctive style elements.
VALS
Convergence
Average Quarter-Hour
Billings
42. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Catalogue Albums
All Channel Legislation
Conglomeration
43. Early weekly British Publication that carried ads.
Webzine
Newsbooks
Personal Peoplemeter
Open Source Software
44. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Puffets
Cyber Advertising
Streaming
45. Outmoded name for early cable television.
Derequlation
CATV
Rating
Cyber Advertising
46. Online magazine.
Webzine
Dissident Press
MP3
News Stage
47. Brief video episodes of television on mobile screens.
Concept Films
Mobisodes
Controlled Circulation
Genre
48. Audience for specific media content becoming smaller and increasingly homogeneous.
Copyright
Skyscrapers
Dominate Culture / Mainstream
Audience Fragmentation
49. Sale of radio or television content to stations on a market-by-market basis.
Digital Recording
Podcast
Syndication
360 Marketing
50. Attractive - artful business cards use by early British people to promote themselves.
Advertorial
Blockbuster Mentality
Audience Fragmentation
Shopbills