Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of creating shared meaning between the mass and audience.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. The delivery of radio over the internet directly to individual listeners.






4. Advertising that the consumer actively accepts.






5. Granting equal carriage over phone and cable lines.






6. The illegal recording and sale of copyrighted material.






7. Media's content and grammar. Style and ability.






8. Film making using high tech cameras and digital filming.






9. Sponsor-financing of movies to advance a manufactures product.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






12. 1962 Law Requiring all TV sets import to manufacture in the U.S.






13. Total sale of broadcast airtime.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. Connecting multiple sets of single location or building to a single - master antenna.






16. Media mainly used in computer networks such as the Internet.






17. Weekly free pages with local events.






18. The number of issues of a magazine or newspaper that are sold.






19. Lumiere brothers device that both photographed and projected action.






20. Rating technology.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






23. 1 second commercials between songs on the radio.






24. A broadcasting station that aligns itself with a network.






25. A medium that carries messages to other people.






26. A consumer magazine published by a retail business for readers with similar interests.






27. Freely downloaded software.






28. Software that gets direct downloads by passing servers.






29. The first film production companies.






30. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






31. The cumulative audience - pepole who listen every 5 minutes.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






34. Commuter Papers - Free dailies designed for young commuters.






35. File compression software that permits streaming of digital audio and video data.






36. Involves the sale of a program that was originally run on network television: a rerun.






37. A style of media with a distinctive style.






38. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. Aiming broadcasting at a smaller audience.






41. The erosions of traditional distinctive style elements.






42. The simultaneous downloading and accessing of digital audio or video data.






43. Early weekly British Publication that carried ads.






44. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






45. Outmoded name for early cable television.






46. Online magazine.






47. Brief video episodes of television on mobile screens.






48. Audience for specific media content becoming smaller and increasingly homogeneous.






49. Sale of radio or television content to stations on a market-by-market basis.






50. Attractive - artful business cards use by early British people to promote themselves.