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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rating technology.
Webzine
Circulation
Cume
Personal Peoplemeter
2. Recording and downloading of audio files stored on servers.
Contextual Advertising
Dominate Culture / Mainstream
Alternative Press
Podcast
3. Creating space for creative artists.
Audience Fragmentation
Vast Wasteland
Feature Syndicates
Off-network
4. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Sweeps Period
News Stage
Billings
Vast Wasteland
5. Music custom selected by a disc jockey.
Sweeps Period
Convergence
Playlist
Newsbooks
6. 1 second commercials between songs on the radio.
Dominate Culture / Mainstream
Off-network
Piracy
Blinks
7. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Network (broadcasting)
Copy Testing
Mass Medium
8. Aiming media content at smaller - homogenous audience.
Network
Mobisodes
Affiliates
Niche Marketing
9. Connecting multiple sets of single location or building to a single - master antenna.
Corrective Advertising
Targeting
Digital Recording
MATV
10. A consumer magazine published by a retail business for readers with similar interests.
Feature Syndicates
Theatrical Films
Brand Magazine
Mass Communication
11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Zarred Editions
Derequlation
Demographic Segmentation
Average Quarter-Hour
12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Cume
Open Source Software
Corrective Advertising
Puffets
13. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
360 Marketing
Culture
Microcinema
14. People considered to be representatives of the target market - review a number of approaches to the campaign.
Montage
Consumer Juries
Rating
Web Radio
15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
CATV
Vertical Integration
Controlled Circulation
Sweeps Period
16. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Niche Marketing
MP3
Mobisodes
Network (broadcasting)
17. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Brand Magazine
Commuter Papers
Ad-Pull Policy
18. Placement of commercials on various online sites.
Advertorial
Concentration on Ownership
Corporate Independent Studios
Cyber Advertising
19. The cumulative audience - pepole who listen every 5 minutes.
Cover
Cume
Web Radio
Platform
20. Audience for specific media content becoming smaller and increasingly homogeneous.
CATV
Culture
Audience Fragmentation
Shopbills
21. Lumiere brothers device that both photographed and projected action.
Circulation
Alternative Press
Cinematography
Concentration on Ownership
22. Ads to correct deceptive advertising.
Skyscrapers
Corrective Advertising
Vertical Integration
Cinematography
23. Online messages akin to billboards.
Concentration on Ownership
Banners
Advertorial
Zarred Editions
24. Freely downloaded software.
Targeting
Consumer Culture
Media Literacy
Open Source Software
25. The means of delivering a specific media content.
Corporate Independent Studios
Feature Syndicates
Ambient Advertising
Platform
26. Weekly free pages with local events.
Off-network
Alternative Press
Banners
Commuter Papers
27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Zarred Editions
News Stage
Dissident Press
Consumer Culture
28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Demographic Segmentation
Engagement
MP3
Audience Fragmentation
29. Aiming broadcasting at a smaller audience.
Narrow Casting
Genre
Convergence
Rating
30. Software that gets direct downloads by passing servers.
Conglomeration
P2P (Peer to peer)
Sweeps Period
Commuter Papers
31. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Permission Marketing
Dominate Culture / Mainstream
Culture
32. Movies produced primarily for initial exhibition on theater screens.
Zarred Editions
Feature Syndicates
Media Literacy
Theatrical Films
33. A telecommunication company required to carry messages.
Media Literacy
Common Carrier
Conglomeration
Alternative Press
34. Granting equal carriage over phone and cable lines.
P2P (Peer to peer)
Alternative Press
Factory Studios
Network Neutrality
35. Commuter Papers - Free dailies designed for young commuters.
Mass Medium
Commuter Papers
Franchise Films
Dominate Culture / Mainstream
36. Aiming media content or consumer products at smaller - more specific audience.
Open Source Software
Podcast
Copyright
Targeting
37. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Conglomeration
Ad-Pull Policy
Newsbooks
Piracy
38. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Vast Wasteland
Niche Marketing
Shopbills
39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Rating
News Stage
Puffets
Unique Selling Proposition
40. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Network (broadcasting)
Zarred Editions
Consumer Culture
Controlled Circulation
41. When local affiliates carry a network's program.
Production Values
Vast Wasteland
Derequlation
Clear time
42. How many people listening every 15 minutes.
Average Quarter-Hour
Ethnic Press
Franchise Films
Mobisodes
43. Ownership of different media companies concentrated in fewer fewer hands.
Shopbills
Blinks
Concentration on Ownership
Cinematography
44. Relaxation of ownership and other rules for radio and television.
Culture
Concept Films
Derequlation
Billings
45. The increase in ownership or media outlet.
Conglomeration
Skyscrapers
Blockbuster Mentality
Vertical Integration
46. Process of creating shared meaning between the mass and audience.
Mass Medium
Zarred Editions
Mass Communication
Personal Peoplemeter
47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Alternative Press
Blinks
Cume
Vertical Integration
48. File compression software that permits streaming of digital audio and video data.
Cover
Derequlation
Average Quarter-Hour
MP3
49. The illegal recording and sale of copyrighted material.
Piracy
Mobisodes
Commuter Papers
Cover
50. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Corrective Advertising
Puffets
Playlist