Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.






2. In record retailing - albums more than 3 years old.






3. Total sale of broadcast airtime.






4. The increase in ownership or media outlet.






5. Recreation on television news of some event that is believed to have happened of which could have happened.






6. Relaxation of ownership and other rules for radio and television.






7. Online magazine.






8. A telecommunication company required to carry messages.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Ownership of different media companies concentrated in fewer fewer hands.






11. A style of media with a distinctive style.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Freely downloaded software.






14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. Weekly free pages with local events.






18. Tying two seperate but related shots in such a way that take new meaning.






19. Free - alternative weeklies with a local and partical orientation.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Ads showing up in nontraditional settings.






22. How many people listening every 15 minutes.






23. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






24. Advertising that the consumer actively accepts.






25. Media mainly used in computer networks such as the Internet.






26. Online billboards placed on the side of the webpage.






27. Music custom selected by a disc jockey.






28. File compression software that permits streaming of digital audio and video data.






29. The delivery of radio over the internet directly to individual listeners.






30. The means of delivering a specific media content.






31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






35. The culture that seems to hold sway with the majority of people.






36. When local affiliates carry a network's program.






37. A medium that carries messages to other people.






38. People considered to be representatives of the target market - review a number of approaches to the campaign.






39. Recording of one artists music by another.






40. Aiming broadcasting at a smaller audience.






41. Movies produced with full intention of providing several sequels.






42. Aiming media content at smaller - homogenous audience.






43. Online messages akin to billboards.






44. Attractive - artful business cards use by early British people to promote themselves.






45. Suburban or regional versions of metropolitan newspaper.






46. Commuter Papers - Free dailies designed for young commuters.






47. Connecting multiple sets of single location or building to a single - master antenna.






48. 1 second commercials between songs on the radio.






49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.