Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.






2. Connecting multiple sets of single location or building to a single - master antenna.






3. Movies produced with full intention of providing several sequels.






4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






5. The increase in ownership or media outlet.






6. Placing ads in public places such as store floors - at gas pumps - in bathroom.






7. Film making using high tech cameras and digital filming.






8. Sponsor-financing of movies to advance a manufactures product.






9. Placement of commercials on various online sites.






10. The cumulative audience - pepole who listen every 5 minutes.






11. The means of delivering a specific media content.






12. Rating technology.






13. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






14. A broadcasting station that aligns itself with a network.






15. A telecommunication company required to carry messages.






16. Free - alternative weeklies with a local and partical orientation.






17. When local affiliates carry a network's program.






18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






19. The illegal recording and sale of copyrighted material.






20. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






21. The erosions of traditional distinctive style elements.






22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






23. A consumer magazine published by a retail business for readers with similar interests.






24. The number of issues of a magazine or newspaper that are sold.






25. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






26. Total sale of broadcast airtime.






27. Brief video episodes of television on mobile screens.






28. Software that gets direct downloads by passing servers.






29. Attractive - artful business cards use by early British people to promote themselves.






30. Percentage of a markers total population that is reached by a piece of broadcast programming.






31. People considered to be representatives of the target market - review a number of approaches to the campaign.






32. Online magazine.






33. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






35. The simultaneous downloading and accessing of digital audio or video data.






36. The ability to comprehand mass communication.






37. Ads showing up in nontraditional settings.






38. Audience for specific media content becoming smaller and increasingly homogeneous.






39. Freely downloaded software.






40. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






41. Involves the sale of a program that was originally run on network television: a rerun.






42. Outmoded name for early cable television.






43. Movies produced primarily for initial exhibition on theater screens.






44. Process of creating shared meaning between the mass and audience.






45. A medium that carries messages to other people.






46. Recording of one artists music by another.






47. Demand by a advertiser to review an article with the threat of being pulled out - if not.






48. Identifying and granting ownership of a given piece of expression to protect the creators interest.






49. Early weekly British Publication that carried ads.






50. Music custom selected by a disc jockey.