Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Audience for specific media content becoming smaller and increasingly homogeneous.






2. File compression software that permits streaming of digital audio and video data.






3. Recording of one artists music by another.






4. Tying two seperate but related shots in such a way that take new meaning.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. The illegal recording and sale of copyrighted material.






7. Software that gets direct downloads by passing servers.






8. Measuring the effectiveness of advertising messages by showing them to consumers.






9. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






10. A consumer magazine published by a retail business for readers with similar interests.






11. The simultaneous downloading and accessing of digital audio or video data.






12. Suburban or regional versions of metropolitan newspaper.






13. The first film production companies.






14. People considered to be representatives of the target market - review a number of approaches to the campaign.






15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






16. Media mainly used in computer networks such as the Internet.






17. Identifying and granting ownership of a given piece of expression to protect the creators interest.






18. Creating space for creative artists.






19. Ownership of different media companies concentrated in fewer fewer hands.






20. Online magazine.






21. Rating technology.






22. Movies that can be described in one line.






23. 1962 Law Requiring all TV sets import to manufacture in the U.S.






24. Ads showing up in nontraditional settings.






25. Involves the sale of a program that was originally run on network television: a rerun.






26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






27. Attractive - artful business cards use by early British people to promote themselves.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






30. The erosions of traditional distinctive style elements.






31. How many people listening every 15 minutes.






32. Aiming broadcasting at a smaller audience.






33. Percentage of a markers total population that is reached by a piece of broadcast programming.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. 1 second commercials between songs on the radio.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. The culture that seems to hold sway with the majority of people.






38. The number of issues of a magazine or newspaper that are sold.






39. Lumiere brothers device that both photographed and projected action.






40. A broadcasting station that aligns itself with a network.






41. In record retailing - albums more than 3 years old.






42. Brief video episodes of television on mobile screens.






43. Free - alternative weeklies with a local and partical orientation.






44. Freely downloaded software.






45. Online messages akin to billboards.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






48. Early weekly British Publication that carried ads.






49. Granting equal carriage over phone and cable lines.






50. Outmoded name for early cable television.