SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.
Newsbooks
Dissident Press
Permission Marketing
Ad-Pull Policy
2. Attractive - artful business cards use by early British people to promote themselves.
Web Radio
Shopbills
Cume
Cinematography
3. Ownership of different media companies concentrated in fewer fewer hands.
Copy Testing
Microcinema
Mass Medium
Concentration on Ownership
4. Connecting multiple sets of single location or building to a single - master antenna.
Culture
MATV
Production Values
Network Neutrality
5. Relaxation of ownership and other rules for radio and television.
Demographic Segmentation
Forced Exposure
Derequlation
Mobisodes
6. Aiming broadcasting at a smaller audience.
Narrow Casting
Web Radio
Dominate Culture / Mainstream
Microcinema
7. Online billboards placed on the side of the webpage.
360 Marketing
Digital Recording
Skyscrapers
Production Values
8. Recording and downloading of audio files stored on servers.
Circulation
Podcast
Culture
360 Marketing
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Dominate Culture / Mainstream
Psychographic Segmentation
News Stage
Niche Marketing
10. Percentage of a markers total population that is reached by a piece of broadcast programming.
Copy Testing
Rating
Feature Syndicates
Syndication
11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Derequlation
Vast Wasteland
Streaming
Circulation
12. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Banners
Unique Selling Proposition
Controlled Circulation
Corporate Independent Studios
13. Ads showing up in nontraditional settings.
Genre
Feature Syndicates
360 Marketing
Psychographic Segmentation
14. Process of creating shared meaning between the mass and audience.
Franchise Films
Catalogue Albums
Mass Communication
Shopbills
15. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Podcast
Platform
360 Marketing
16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Culture
Shopbills
News Stage
17. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Cume
Blockbuster Mentality
VALS
Catalogue Albums
18. Film making using high tech cameras and digital filming.
Derequlation
Psychographic Segmentation
Microcinema
Contextual Advertising
19. Sponsor-financing of movies to advance a manufactures product.
Production Values
Branding Films
Theatrical Films
Derequlation
20. Weekly free pages with local events.
Concentration on Ownership
Consumer Culture
Banners
Alternative Press
21. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Zarred Editions
Advertorial
Platform
22. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Ethnic Press
Ambient Advertising
Demographic Segmentation
VALS
23. A style of media with a distinctive style.
Genre
Media Literacy
Advertorial
Franchise Films
24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Engagement
Network (broadcasting)
News Stage
Rating
25. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Vast Wasteland
Blinks
Contextual Advertising
Convergence
26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Convergence
Streaming
Open Source Software
27. Rating technology.
Conglomeration
Personal Peoplemeter
Unique Selling Proposition
Puffets
28. The means of delivering a specific media content.
Average Quarter-Hour
Platform
Cyber Advertising
Concentration on Ownership
29. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Mobisodes
Podcast
Streaming
30. Audience for specific media content becoming smaller and increasingly homogeneous.
Unique Selling Proposition
Syndication
Web Radio
Audience Fragmentation
31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Network
Dissident Press
Sweeps Period
Corporate Independent Studios
32. The illegal recording and sale of copyrighted material.
Piracy
Branding Films
Media Literacy
Vertical Integration
33. Brief video episodes of television on mobile screens.
Mass Communication
Playlist
Average Quarter-Hour
Mobisodes
34. People considered to be representatives of the target market - review a number of approaches to the campaign.
Streaming
Consumer Juries
360 Marketing
Network (broadcasting)
35. The number of issues of a magazine or newspaper that are sold.
Shopbills
Ethnic Press
Circulation
Personal Peoplemeter
36. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Platform
All Channel Legislation
News Stage
Copy Testing
37. Aiming media content at smaller - homogenous audience.
Copy Testing
Microcinema
Niche Marketing
Conglomeration
38. Recording of one artists music by another.
Personal Peoplemeter
Playlist
Cover
Dominate Culture / Mainstream
39. Movies that can be described in one line.
Theatrical Films
Web Radio
Concept Films
Genre
40. The delivery of radio over the internet directly to individual listeners.
P2P (Peer to peer)
Web Radio
Genre
Clear time
41. The first film production companies.
Controlled Circulation
Permission Marketing
Factory Studios
Narrow Casting
42. A broadcasting station that aligns itself with a network.
Affiliates
Microcinema
Mass Communication
Contextual Advertising
43. The culture that seems to hold sway with the majority of people.
Contextual Advertising
Cyber Advertising
Branding Films
Dominate Culture / Mainstream
44. Ads to correct deceptive advertising.
Rating
Concentration on Ownership
Corrective Advertising
Clear time
45. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Conglomeration
Playlist
Mobisodes
Puffets
46. Freely downloaded software.
Web Radio
Open Source Software
Copyright
Vertical Integration
47. Free - alternative weeklies with a local and partical orientation.
Conglomeration
Dissident Press
Psychographic Segmentation
Syndication
48. The increase in ownership or media outlet.
Concept Films
Network
Conglomeration
Webzine
49. Placement of commercials on various online sites.
Cume
Shopbills
Targeting
Cyber Advertising
50. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Corrective Advertising
All Channel Legislation
Alternative Press
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests