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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Genre
Derequlation
Copyright
Sweeps Period
2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Theatrical Films
Corrective Advertising
Montage
3. File compression software that permits streaming of digital audio and video data.
CATV
Banners
Streaming
MP3
4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Forced Exposure
Corporate Independent Studios
Average Quarter-Hour
MP3
5. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Brand Magazine
Shopbills
Vertical Integration
Ad-Pull Policy
6. The increase in ownership or media outlet.
Conglomeration
Affiliates
Feature Syndicates
Theatrical Films
7. Attractive - artful business cards use by early British people to promote themselves.
Skyscrapers
Vertical Integration
Shopbills
Affiliates
8. Audience for specific media content becoming smaller and increasingly homogeneous.
Vast Wasteland
Cyber Advertising
Audience Fragmentation
Concept Films
9. Commuter Papers - Free dailies designed for young commuters.
Billings
Shopbills
Production Values
Commuter Papers
10. Online messages akin to billboards.
Banners
All Channel Legislation
Derequlation
Mass Communication
11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Streaming
Concept Films
Vertical Integration
Puffets
12. Advertising that the consumer actively accepts.
Unique Selling Proposition
Psychographic Segmentation
Sweeps Period
Permission Marketing
13. Weekly free pages with local events.
Consumer Juries
Media Literacy
Contextual Advertising
Alternative Press
14. Suburban or regional versions of metropolitan newspaper.
Playlist
MP3
Branding Films
Zarred Editions
15. Lumiere brothers device that both photographed and projected action.
Conglomeration
Streaming
Cinematography
Zarred Editions
16. In record retailing - albums more than 3 years old.
Audience Fragmentation
Platform
Ad-Pull Policy
Catalogue Albums
17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Network Neutrality
Feature Syndicates
Derequlation
18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cyber Advertising
Network (broadcasting)
Convergence
Franchise Films
19. A telecommunication company required to carry messages.
Consumer Culture
Shopbills
Off-network
Common Carrier
20. Freely downloaded software.
Engagement
Contextual Advertising
Open Source Software
All Channel Legislation
21. Aiming media content or consumer products at smaller - more specific audience.
Open Source Software
Targeting
Dissident Press
Forced Exposure
22. Ads showing up in nontraditional settings.
News Stage
P2P (Peer to peer)
360 Marketing
Network
23. The erosions of traditional distinctive style elements.
Convergence
Consumer Juries
Media Literacy
MP3
24. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
360 Marketing
Billings
Conglomeration
25. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Mass Medium
Copyright
Convergence
26. Aiming broadcasting at a smaller audience.
Shopbills
Narrow Casting
MP3
Brand Magazine
27. Outmoded name for early cable television.
Zarred Editions
CATV
Clear time
Streaming
28. Music custom selected by a disc jockey.
Playlist
Blinks
Dominate Culture / Mainstream
Commuter Papers
29. Connecting multiple sets of single location or building to a single - master antenna.
Dominate Culture / Mainstream
Factory Studios
Shopbills
MATV
30. Process of creating shared meaning between the mass and audience.
Playlist
Mass Communication
Average Quarter-Hour
Montage
31. How many people listening every 15 minutes.
Niche Marketing
Personal Peoplemeter
Average Quarter-Hour
Microcinema
32. Movies that can be described in one line.
Psychographic Segmentation
Microcinema
Franchise Films
Concept Films
33. The cumulative audience - pepole who listen every 5 minutes.
Vast Wasteland
Off-network
Cume
MP3
34. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Syndication
Digital Recording
Affiliates
Cinematography
35. Tying two seperate but related shots in such a way that take new meaning.
Branding Films
Psychographic Segmentation
Montage
MP3
36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Demographic Segmentation
Commuter Papers
Vast Wasteland
All Channel Legislation
37. Recording of one artists music by another.
Branding Films
Cover
Streaming
Banners
38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Derequlation
Network Neutrality
Banners
Advertorial
39. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Media Literacy
Production Values
Skyscrapers
40. Movies produced with full intention of providing several sequels.
Open Source Software
Permission Marketing
Newsbooks
Franchise Films
41. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Blockbuster Mentality
Piracy
Psychographic Segmentation
Demographic Segmentation
42. Early weekly British Publication that carried ads.
Cume
Ambient Advertising
Piracy
Newsbooks
43. Recording and downloading of audio files stored on servers.
Network (broadcasting)
Dominate Culture / Mainstream
Podcast
Alternative Press
44. Measuring the effectiveness of advertising messages by showing them to consumers.
Shopbills
Alternative Press
Dissident Press
Copy Testing
45. A medium that carries messages to other people.
Cume
Web Radio
Platform
Mass Medium
46. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Off-network
Vertical Integration
Corporate Independent Studios
P2P (Peer to peer)
47. The first film production companies.
Factory Studios
Controlled Circulation
Newsbooks
Consumer Culture
48. Sale of radio or television content to stations on a market-by-market basis.
Controlled Circulation
Shopbills
Syndication
Average Quarter-Hour
49. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Advertorial
P2P (Peer to peer)
Demographic Segmentation
50. A broadcasting station that aligns itself with a network.
Media Literacy
Dissident Press
Engagement
Affiliates