Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






2. Ads to correct deceptive advertising.






3. Online magazine.






4. A broadcasting station that aligns itself with a network.






5. Advertising that the consumer actively accepts.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. Ownership of different media companies concentrated in fewer fewer hands.






8. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






9. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






10. Commuter Papers - Free dailies designed for young commuters.






11. The first film production companies.






12. Audience for specific media content becoming smaller and increasingly homogeneous.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. The cumulative audience - pepole who listen every 5 minutes.






15. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. Ads showing up in nontraditional settings.






18. Relaxation of ownership and other rules for radio and television.






19. The erosions of traditional distinctive style elements.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Recording and downloading of audio files stored on servers.






22. Creating space for creative artists.






23. File compression software that permits streaming of digital audio and video data.






24. The illegal recording and sale of copyrighted material.






25. Sale of radio or television content to stations on a market-by-market basis.






26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






27. Recording of one artists music by another.






28. Film making using high tech cameras and digital filming.






29. 1 second commercials between songs on the radio.






30. Lumiere brothers device that both photographed and projected action.






31. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






32. Music custom selected by a disc jockey.






33. Freely downloaded software.






34. The simultaneous downloading and accessing of digital audio or video data.






35. Demand by a advertiser to review an article with the threat of being pulled out - if not.






36. Aiming media content at smaller - homogenous audience.






37. Tying two seperate but related shots in such a way that take new meaning.






38. Weekly free pages with local events.






39. Movies that can be described in one line.






40. Media's content and grammar. Style and ability.






41. Process of creating shared meaning between the mass and audience.






42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






43. Online billboards placed on the side of the webpage.






44. A telecommunication company required to carry messages.






45. Free - alternative weeklies with a local and partical orientation.






46. A style of media with a distinctive style.






47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






50. How many people listening every 15 minutes.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests