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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.
CATV
Network
Off-network
Production Values
2. Ads to correct deceptive advertising.
Genre
Vast Wasteland
Corrective Advertising
Puffets
3. Media mainly used in computer networks such as the Internet.
Mobisodes
Piracy
Network
Derequlation
4. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Copy Testing
Mobisodes
Copyright
All Channel Legislation
5. Total sale of broadcast airtime.
Billings
Culture
Ad-Pull Policy
CATV
6. Measuring the effectiveness of advertising messages by showing them to consumers.
Mobisodes
Forced Exposure
Advertorial
Copy Testing
7. People considered to be representatives of the target market - review a number of approaches to the campaign.
Ethnic Press
Puffets
Consumer Juries
Network
8. Connecting multiple sets of single location or building to a single - master antenna.
Copy Testing
News Stage
MATV
Concept Films
9. Ads showing up in nontraditional settings.
Digital Recording
Theatrical Films
Consumer Juries
360 Marketing
10. The illegal recording and sale of copyrighted material.
Ad-Pull Policy
Genre
Consumer Culture
Piracy
11. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Contextual Advertising
News Stage
Concentration on Ownership
12. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Factory Studios
Corporate Independent Studios
Convergence
MP3
13. Aiming media content at smaller - homogenous audience.
Microcinema
Engagement
Niche Marketing
Cume
14. How many people listening every 15 minutes.
Average Quarter-Hour
Conglomeration
Niche Marketing
Convergence
15. Process of creating shared meaning between the mass and audience.
Vast Wasteland
Microcinema
Cinematography
Mass Communication
16. Sponsor-financing of movies to advance a manufactures product.
VALS
Mass Communication
Branding Films
Microcinema
17. Suburban or regional versions of metropolitan newspaper.
Circulation
Webzine
All Channel Legislation
Zarred Editions
18. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Consumer Juries
Concentration on Ownership
Puffets
Unique Selling Proposition
19. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Open Source Software
Mobisodes
Piracy
20. Recording of one artists music by another.
Cover
Consumer Culture
Permission Marketing
Culture
21. The erosions of traditional distinctive style elements.
Blinks
Convergence
Forced Exposure
Rating
22. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Branding Films
Off-network
Ad-Pull Policy
Mobisodes
23. The means of delivering a specific media content.
Web Radio
Syndication
Platform
News Stage
24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
360 Marketing
VALS
News Stage
25. A consumer magazine published by a retail business for readers with similar interests.
Zarred Editions
Concept Films
Brand Magazine
Mass Communication
26. Advertising that the consumer actively accepts.
Demographic Segmentation
Engagement
Cinematography
Permission Marketing
27. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Production Values
Ethnic Press
360 Marketing
Corporate Independent Studios
28. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Playlist
Off-network
Circulation
29. Recording and downloading of audio files stored on servers.
Concept Films
Factory Studios
Sweeps Period
Podcast
30. The delivery of radio over the internet directly to individual listeners.
Web Radio
Contextual Advertising
Commuter Papers
Vertical Integration
31. The increase in ownership or media outlet.
Concentration on Ownership
Conglomeration
Network
Cyber Advertising
32. Percentage of a markers total population that is reached by a piece of broadcast programming.
360 Marketing
Permission Marketing
Zarred Editions
Rating
33. Ownership of different media companies concentrated in fewer fewer hands.
Production Values
Franchise Films
Concentration on Ownership
Puffets
34. Music custom selected by a disc jockey.
MP3
Playlist
Personal Peoplemeter
Demographic Segmentation
35. When local affiliates carry a network's program.
Cinematography
MP3
Affiliates
Clear time
36. A medium that carries messages to other people.
Mass Medium
Conglomeration
Syndication
CATV
37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Culture
Off-network
Concept Films
Puffets
38. The number of issues of a magazine or newspaper that are sold.
Corrective Advertising
News Stage
Circulation
Piracy
39. The culture that seems to hold sway with the majority of people.
Syndication
Streaming
Concentration on Ownership
Dominate Culture / Mainstream
40. Outmoded name for early cable television.
All Channel Legislation
Vertical Integration
CATV
Average Quarter-Hour
41. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Consumer Juries
Demographic Segmentation
Feature Syndicates
Affiliates
42. Brief video episodes of television on mobile screens.
Skyscrapers
Clear time
Mass Medium
Mobisodes
43. Aiming media content or consumer products at smaller - more specific audience.
Niche Marketing
Targeting
Blockbuster Mentality
Digital Recording
44. A style of media with a distinctive style.
Network (broadcasting)
Catalogue Albums
Genre
Affiliates
45. The first film production companies.
Network Neutrality
Advertorial
Factory Studios
Copyright
46. Movies produced primarily for initial exhibition on theater screens.
Podcast
MP3
Network Neutrality
Theatrical Films
47. Audience for specific media content becoming smaller and increasingly homogeneous.
Sweeps Period
Mobisodes
Demographic Segmentation
Audience Fragmentation
48. The ability to comprehand mass communication.
Average Quarter-Hour
Feature Syndicates
Media Literacy
Mobisodes
49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
CATV
Brand Magazine
Clear time
50. Movies produced with full intention of providing several sequels.
Consumer Culture
Newsbooks
Franchise Films
Cume