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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.






2. Software that gets direct downloads by passing servers.






3. Creating space for creative artists.






4. Attractive - artful business cards use by early British people to promote themselves.






5. Sponsor-financing of movies to advance a manufactures product.






6. A style of media with a distinctive style.






7. Measuring the effectiveness of advertising messages by showing them to consumers.






8. Recording of one artists music by another.






9. A consumer magazine published by a retail business for readers with similar interests.






10. Freely downloaded software.






11. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






12. Relaxation of ownership and other rules for radio and television.






13. The cumulative audience - pepole who listen every 5 minutes.






14. People considered to be representatives of the target market - review a number of approaches to the campaign.






15. Free - alternative weeklies with a local and partical orientation.






16. Total sale of broadcast airtime.






17. Music custom selected by a disc jockey.






18. Ads to correct deceptive advertising.






19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






20. A medium that carries messages to other people.






21. Recording and downloading of audio files stored on servers.






22. A broadcasting station that aligns itself with a network.






23. Process of creating shared meaning between the mass and audience.






24. The ability to comprehand mass communication.






25. Connecting multiple sets of single location or building to a single - master antenna.






26. Online billboards placed on the side of the webpage.






27. How many people listening every 15 minutes.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. Ownership of different media companies concentrated in fewer fewer hands.






30. When local affiliates carry a network's program.






31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






32. Online magazine.






33. The number of issues of a magazine or newspaper that are sold.






34. The simultaneous downloading and accessing of digital audio or video data.






35. A telecommunication company required to carry messages.






36. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






37. Brief video episodes of television on mobile screens.






38. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






39. The culture that seems to hold sway with the majority of people.






40. Percentage of a markers total population that is reached by a piece of broadcast programming.






41. Placement of commercials on various online sites.






42. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






43. 1 second commercials between songs on the radio.






44. Placing ads in public places such as store floors - at gas pumps - in bathroom.






45. The means of delivering a specific media content.






46. Granting equal carriage over phone and cable lines.






47. Online messages akin to billboards.






48. Movies that can be described in one line.






49. Media's content and grammar. Style and ability.






50. Media mainly used in computer networks such as the Internet.