Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.






2. The increase in ownership or media outlet.






3. Online magazine.






4. Movies produced with full intention of providing several sequels.






5. Relaxation of ownership and other rules for radio and television.






6. Creating space for creative artists.






7. Media mainly used in computer networks such as the Internet.






8. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






9. Process of creating shared meaning between the mass and audience.






10. Lumiere brothers device that both photographed and projected action.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. Measuring the effectiveness of advertising messages by showing them to consumers.






14. 1 second commercials between songs on the radio.






15. File compression software that permits streaming of digital audio and video data.






16. The means of delivering a specific media content.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Outmoded name for early cable television.






19. A consumer magazine published by a retail business for readers with similar interests.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. A medium that carries messages to other people.






22. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






23. Audience for specific media content becoming smaller and increasingly homogeneous.






24. Granting equal carriage over phone and cable lines.






25. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






26. 1962 Law Requiring all TV sets import to manufacture in the U.S.






27. The cumulative audience - pepole who listen every 5 minutes.






28. Aiming broadcasting at a smaller audience.






29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






30. Brief video episodes of television on mobile screens.






31. The number of issues of a magazine or newspaper that are sold.






32. People considered to be representatives of the target market - review a number of approaches to the campaign.






33. Involves the sale of a program that was originally run on network television: a rerun.






34. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






35. Placing ads in public places such as store floors - at gas pumps - in bathroom.






36. Music custom selected by a disc jockey.






37. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






38. Sale of radio or television content to stations on a market-by-market basis.






39. Free - alternative weeklies with a local and partical orientation.






40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






41. In record retailing - albums more than 3 years old.






42. Recording and downloading of audio files stored on servers.






43. Rating technology.






44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






45. Attractive - artful business cards use by early British people to promote themselves.






46. The ability to comprehand mass communication.






47. Freely downloaded software.






48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






49. Movies that can be described in one line.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.