Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






2. Early weekly British Publication that carried ads.






3. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






4. In record retailing - albums more than 3 years old.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






7. Ads to correct deceptive advertising.






8. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






9. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






10. Ownership of different media companies concentrated in fewer fewer hands.






11. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






12. Movies produced primarily for initial exhibition on theater screens.






13. A style of media with a distinctive style.






14. File compression software that permits streaming of digital audio and video data.






15. Media mainly used in computer networks such as the Internet.






16. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






17. Ads showing up in nontraditional settings.






18. The simultaneous downloading and accessing of digital audio or video data.






19. Process of creating shared meaning between the mass and audience.






20. Weekly free pages with local events.






21. Rating technology.






22. Brief video episodes of television on mobile screens.






23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






24. When local affiliates carry a network's program.






25. Sale of radio or television content to stations on a market-by-market basis.






26. Online messages akin to billboards.






27. Music custom selected by a disc jockey.






28. The first film production companies.






29. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. Commuter Papers - Free dailies designed for young commuters.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. The delivery of radio over the internet directly to individual listeners.






36. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






37. Suburban or regional versions of metropolitan newspaper.






38. The cumulative audience - pepole who listen every 5 minutes.






39. The culture that seems to hold sway with the majority of people.






40. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






41. A consumer magazine published by a retail business for readers with similar interests.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. The means of delivering a specific media content.






44. Aiming media content at smaller - homogenous audience.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. The erosions of traditional distinctive style elements.






47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






48. A medium that carries messages to other people.






49. Movies that can be described in one line.






50. Online billboards placed on the side of the webpage.