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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.






2. Media mainly used in computer networks such as the Internet.






3. Commuter Papers - Free dailies designed for young commuters.






4. Placement of commercials on various online sites.






5. Relaxation of ownership and other rules for radio and television.






6. Lumiere brothers device that both photographed and projected action.






7. Ads to correct deceptive advertising.






8. Measuring the effectiveness of advertising messages by showing them to consumers.






9. A consumer magazine published by a retail business for readers with similar interests.






10. Movies produced with full intention of providing several sequels.






11. Involves the sale of a program that was originally run on network television: a rerun.






12. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Freely downloaded software.






15. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






16. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






17. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






18. Online magazine.






19. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. When local affiliates carry a network's program.






22. Aiming media content at smaller - homogenous audience.






23. A medium that carries messages to other people.






24. Aiming broadcasting at a smaller audience.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Movies that can be described in one line.






27. 1 second commercials between songs on the radio.






28. Weekly free pages with local events.






29. Software that gets direct downloads by passing servers.






30. Attractive - artful business cards use by early British people to promote themselves.






31. File compression software that permits streaming of digital audio and video data.






32. Brief video episodes of television on mobile screens.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. The simultaneous downloading and accessing of digital audio or video data.






35. The means of delivering a specific media content.






36. Free - alternative weeklies with a local and partical orientation.






37. Placing ads in public places such as store floors - at gas pumps - in bathroom.






38. A telecommunication company required to carry messages.






39. Suburban or regional versions of metropolitan newspaper.






40. Film making using high tech cameras and digital filming.






41. How many people listening every 15 minutes.






42. In record retailing - albums more than 3 years old.






43. The erosions of traditional distinctive style elements.






44. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






45. Aiming media content or consumer products at smaller - more specific audience.






46. Sponsor-financing of movies to advance a manufactures product.






47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Identifying and granting ownership of a given piece of expression to protect the creators interest.






50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.