SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcasting station that aligns itself with a network.
Affiliates
Commuter Papers
Copyright
Streaming
2. Movies produced with full intention of providing several sequels.
Playlist
Franchise Films
Podcast
Culture
3. Measuring the effectiveness of advertising messages by showing them to consumers.
Consumer Juries
Ad-Pull Policy
Copy Testing
Network Neutrality
4. A medium that carries messages to other people.
Network (broadcasting)
MATV
Mass Medium
Cyber Advertising
5. Lumiere brothers device that both photographed and projected action.
Cinematography
Rating
Factory Studios
Vertical Integration
6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
All Channel Legislation
Network
Theatrical Films
7. Brief video episodes of television on mobile screens.
Controlled Circulation
Mobisodes
Network (broadcasting)
Cyber Advertising
8. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Syndication
Theatrical Films
Concentration on Ownership
9. Sponsor-financing of movies to advance a manufactures product.
Montage
Branding Films
Podcast
Web Radio
10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Platform
Concept Films
Cinematography
11. Audience for specific media content becoming smaller and increasingly homogeneous.
Ethnic Press
Consumer Culture
Podcast
Audience Fragmentation
12. Placing ads in public places such as store floors - at gas pumps - in bathroom.
CATV
P2P (Peer to peer)
Ambient Advertising
Controlled Circulation
13. Granting equal carriage over phone and cable lines.
Cume
Network Neutrality
MATV
Blockbuster Mentality
14. Early weekly British Publication that carried ads.
Streaming
Cume
Newsbooks
Personal Peoplemeter
15. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Dominate Culture / Mainstream
Psychographic Segmentation
Blinks
Mobisodes
16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Puffets
Sweeps Period
Streaming
Advertorial
17. Online messages akin to billboards.
Banners
Mass Communication
Brand Magazine
Vast Wasteland
18. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Common Carrier
Mass Medium
Ad-Pull Policy
Blockbuster Mentality
19. Tying two seperate but related shots in such a way that take new meaning.
Montage
Ad-Pull Policy
Average Quarter-Hour
Consumer Juries
20. Rating technology.
Microcinema
Personal Peoplemeter
Media Literacy
Network (broadcasting)
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Network
Vast Wasteland
Dissident Press
Concept Films
22. People considered to be representatives of the target market - review a number of approaches to the campaign.
Playlist
Consumer Juries
Blockbuster Mentality
Derequlation
23. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Off-network
Media Literacy
Theatrical Films
Copyright
24. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Mass Communication
Skyscrapers
Network (broadcasting)
Digital Recording
25. File compression software that permits streaming of digital audio and video data.
MP3
Average Quarter-Hour
Unique Selling Proposition
Corrective Advertising
26. Recording and downloading of audio files stored on servers.
Contextual Advertising
Off-network
Ad-Pull Policy
Podcast
27. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Web Radio
Targeting
Permission Marketing
Controlled Circulation
28. Aiming media content at smaller - homogenous audience.
Niche Marketing
Dissident Press
Podcast
Theatrical Films
29. Recording of one artists music by another.
Franchise Films
Cover
360 Marketing
Unique Selling Proposition
30. How many people listening every 15 minutes.
Average Quarter-Hour
Concentration on Ownership
Blockbuster Mentality
Webzine
31. Suburban or regional versions of metropolitan newspaper.
Consumer Culture
Zarred Editions
Personal Peoplemeter
Mass Medium
32. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Mass Medium
Psychographic Segmentation
Contextual Advertising
33. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Personal Peoplemeter
Vast Wasteland
Corporate Independent Studios
Web Radio
34. Commuter Papers - Free dailies designed for young commuters.
Psychographic Segmentation
Forced Exposure
Commuter Papers
Production Values
35. The cumulative audience - pepole who listen every 5 minutes.
Cume
Commuter Papers
Open Source Software
Ad-Pull Policy
36. Ads to correct deceptive advertising.
Advertorial
Media Literacy
Franchise Films
Corrective Advertising
37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Cume
Culture
Podcast
Contextual Advertising
38. Media mainly used in computer networks such as the Internet.
Network
Branding Films
Zarred Editions
Advertorial
39. A telecommunication company required to carry messages.
Common Carrier
Microcinema
Circulation
All Channel Legislation
40. Aiming broadcasting at a smaller audience.
Corrective Advertising
Affiliates
MATV
Narrow Casting
41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Podcast
Ethnic Press
Alternative Press
Theatrical Films
42. Freely downloaded software.
Piracy
Open Source Software
Cyber Advertising
Targeting
43. The ability to comprehand mass communication.
Audience Fragmentation
Shopbills
Media Literacy
Contextual Advertising
44. The erosions of traditional distinctive style elements.
Podcast
Convergence
Ambient Advertising
Cume
45. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Advertorial
Contextual Advertising
All Channel Legislation
Dominate Culture / Mainstream
46. Process of creating shared meaning between the mass and audience.
Rating
Mass Communication
News Stage
Consumer Juries
47. Ads showing up in nontraditional settings.
Copyright
Feature Syndicates
Contextual Advertising
360 Marketing
48. The simultaneous downloading and accessing of digital audio or video data.
Catalogue Albums
Streaming
Clear time
Sweeps Period
49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Network Neutrality
Puffets
Corporate Independent Studios
Forced Exposure
50. Weekly free pages with local events.
Engagement
Media Literacy
Alternative Press
Catalogue Albums