Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. Tying two seperate but related shots in such a way that take new meaning.






4. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






5. How many people listening every 15 minutes.






6. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






7. The simultaneous downloading and accessing of digital audio or video data.






8. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






9. 1 second commercials between songs on the radio.






10. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






11. Media's content and grammar. Style and ability.






12. Rating technology.






13. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






14. Identifying and granting ownership of a given piece of expression to protect the creators interest.






15. The illegal recording and sale of copyrighted material.






16. Online messages akin to billboards.






17. Brief video episodes of television on mobile screens.






18. Audience for specific media content becoming smaller and increasingly homogeneous.






19. Relaxation of ownership and other rules for radio and television.






20. Granting equal carriage over phone and cable lines.






21. Media mainly used in computer networks such as the Internet.






22. Recreation on television news of some event that is believed to have happened of which could have happened.






23. The number of issues of a magazine or newspaper that are sold.






24. The first film production companies.






25. Online billboards placed on the side of the webpage.






26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






27. Aiming broadcasting at a smaller audience.






28. Software that gets direct downloads by passing servers.






29. The culture that seems to hold sway with the majority of people.






30. Early weekly British Publication that carried ads.






31. Online magazine.






32. Sale of radio or television content to stations on a market-by-market basis.






33. Music custom selected by a disc jockey.






34. Aiming media content or consumer products at smaller - more specific audience.






35. The means of delivering a specific media content.






36. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






37. The cumulative audience - pepole who listen every 5 minutes.






38. Film making using high tech cameras and digital filming.






39. Movies that can be described in one line.






40. Free - alternative weeklies with a local and partical orientation.






41. Commuter Papers - Free dailies designed for young commuters.






42. Suburban or regional versions of metropolitan newspaper.






43. Placing ads in public places such as store floors - at gas pumps - in bathroom.






44. Recording of one artists music by another.






45. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






46. Percentage of a markers total population that is reached by a piece of broadcast programming.






47. Placement of commercials on various online sites.






48. Measuring the effectiveness of advertising messages by showing them to consumers.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. A consumer magazine published by a retail business for readers with similar interests.