Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. Audience for specific media content becoming smaller and increasingly homogeneous.






3. Ads showing up in nontraditional settings.






4. Identifying and granting ownership of a given piece of expression to protect the creators interest.






5. Software that gets direct downloads by passing servers.






6. Media mainly used in computer networks such as the Internet.






7. Online messages akin to billboards.






8. Placing ads in public places such as store floors - at gas pumps - in bathroom.






9. File compression software that permits streaming of digital audio and video data.






10. The delivery of radio over the internet directly to individual listeners.






11. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






12. Aiming media content at smaller - homogenous audience.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. How many people listening every 15 minutes.






15. Early weekly British Publication that carried ads.






16. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






17. Commuter Papers - Free dailies designed for young commuters.






18. Relaxation of ownership and other rules for radio and television.






19. 1962 Law Requiring all TV sets import to manufacture in the U.S.






20. Outmoded name for early cable television.






21. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






22. Total sale of broadcast airtime.






23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






24. The erosions of traditional distinctive style elements.






25. Demand by a advertiser to review an article with the threat of being pulled out - if not.






26. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






27. Placement of commercials on various online sites.






28. Media's content and grammar. Style and ability.






29. Music custom selected by a disc jockey.






30. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






31. Movies produced with full intention of providing several sequels.






32. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






33. A telecommunication company required to carry messages.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. A style of media with a distinctive style.






36. Free - alternative weeklies with a local and partical orientation.






37. Recreation on television news of some event that is believed to have happened of which could have happened.






38. The culture that seems to hold sway with the majority of people.






39. A consumer magazine published by a retail business for readers with similar interests.






40. Movies produced primarily for initial exhibition on theater screens.






41. Process of creating shared meaning between the mass and audience.






42. Tying two seperate but related shots in such a way that take new meaning.






43. The means of delivering a specific media content.






44. Lumiere brothers device that both photographed and projected action.






45. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






46. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






47. Online billboards placed on the side of the webpage.






48. Rating technology.






49. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






50. The ability to comprehand mass communication.