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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.
Controlled Circulation
Mass Communication
Demographic Segmentation
Podcast
2. A medium that carries messages to other people.
Puffets
P2P (Peer to peer)
Streaming
Mass Medium
3. Online billboards placed on the side of the webpage.
Unique Selling Proposition
Permission Marketing
Skyscrapers
Zarred Editions
4. Granting equal carriage over phone and cable lines.
Feature Syndicates
Theatrical Films
Platform
Network Neutrality
5. Commuter Papers - Free dailies designed for young commuters.
Derequlation
P2P (Peer to peer)
Commuter Papers
Vertical Integration
6. Involves the sale of a program that was originally run on network television: a rerun.
Personal Peoplemeter
Psychographic Segmentation
Blockbuster Mentality
Off-network
7. Outmoded name for early cable television.
Billings
CATV
Clear time
Blockbuster Mentality
8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Mobisodes
Vast Wasteland
Shopbills
Forced Exposure
9. Audience for specific media content becoming smaller and increasingly homogeneous.
Podcast
Controlled Circulation
Factory Studios
Audience Fragmentation
10. Online magazine.
Average Quarter-Hour
Webzine
Vast Wasteland
P2P (Peer to peer)
11. Recording of one artists music by another.
Targeting
Cover
News Stage
Ambient Advertising
12. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Feature Syndicates
Platform
Blockbuster Mentality
Targeting
13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Mobisodes
Franchise Films
Network
Puffets
14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Mass Medium
Skyscrapers
Psychographic Segmentation
Billings
15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Consumer Juries
Genre
Average Quarter-Hour
16. Creating space for creative artists.
Feature Syndicates
Vast Wasteland
All Channel Legislation
Targeting
17. Connecting multiple sets of single location or building to a single - master antenna.
Concept Films
Playlist
Web Radio
MATV
18. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Franchise Films
Concentration on Ownership
Network (broadcasting)
19. Suburban or regional versions of metropolitan newspaper.
Average Quarter-Hour
Zarred Editions
Network Neutrality
Culture
20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Montage
Mass Medium
Platform
Vertical Integration
21. Total sale of broadcast airtime.
Montage
Billings
Corrective Advertising
Unique Selling Proposition
22. Sale of radio or television content to stations on a market-by-market basis.
Montage
Mass Medium
Narrow Casting
Syndication
23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Skyscrapers
Unique Selling Proposition
Permission Marketing
Platform
24. The ability to comprehand mass communication.
Media Literacy
Narrow Casting
Branding Films
Average Quarter-Hour
25. Recreation on television news of some event that is believed to have happened of which could have happened.
MATV
News Stage
Syndication
Montage
26. Movies produced with full intention of providing several sequels.
Unique Selling Proposition
Shopbills
Personal Peoplemeter
Franchise Films
27. Online messages akin to billboards.
Webzine
VALS
Banners
Puffets
28. A telecommunication company required to carry messages.
Common Carrier
Off-network
Cinematography
P2P (Peer to peer)
29. File compression software that permits streaming of digital audio and video data.
Consumer Culture
Cinematography
Copyright
MP3
30. Weekly free pages with local events.
Catalogue Albums
Playlist
Advertorial
Alternative Press
31. Tying two seperate but related shots in such a way that take new meaning.
Montage
Forced Exposure
Network
Playlist
32. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Open Source Software
Franchise Films
Billings
33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Mass Medium
Culture
Dissident Press
Demographic Segmentation
34. Rating technology.
Convergence
Engagement
Personal Peoplemeter
Network Neutrality
35. Process of creating shared meaning between the mass and audience.
Cyber Advertising
Mass Communication
Microcinema
All Channel Legislation
36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
CATV
Network (broadcasting)
Ethnic Press
Web Radio
37. Film making using high tech cameras and digital filming.
Unique Selling Proposition
Puffets
Open Source Software
Microcinema
38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
All Channel Legislation
Digital Recording
Consumer Culture
Network
39. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Billings
Demographic Segmentation
Conglomeration
VALS
40. In record retailing - albums more than 3 years old.
Factory Studios
Forced Exposure
Catalogue Albums
Cinematography
41. How many people listening every 15 minutes.
Average Quarter-Hour
Cyber Advertising
360 Marketing
Puffets
42. The increase in ownership or media outlet.
Conglomeration
Mobisodes
Newsbooks
Rating
43. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Vertical Integration
Corporate Independent Studios
Off-network
Web Radio
44. A broadcasting station that aligns itself with a network.
News Stage
Affiliates
Webzine
Off-network
45. Music custom selected by a disc jockey.
Playlist
Genre
Derequlation
Brand Magazine
46. Advertising that the consumer actively accepts.
Advertorial
Average Quarter-Hour
Vertical Integration
Permission Marketing
47. The means of delivering a specific media content.
Platform
MATV
Copyright
Circulation
48. Free - alternative weeklies with a local and partical orientation.
Playlist
Dissident Press
Permission Marketing
Concentration on Ownership
49. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Ad-Pull Policy
Network
Blinks
50. Attractive - artful business cards use by early British people to promote themselves.
Blockbuster Mentality
Branding Films
Shopbills
Feature Syndicates