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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Production Values
VALS
Microcinema
2. Aiming media content at smaller - homogenous audience.
Cyber Advertising
Circulation
Niche Marketing
Controlled Circulation
3. Suburban or regional versions of metropolitan newspaper.
Shopbills
Convergence
Zarred Editions
Cover
4. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Consumer Juries
Skyscrapers
Affiliates
5. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Streaming
Mass Communication
All Channel Legislation
Microcinema
6. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Shopbills
Affiliates
Brand Magazine
7. Ads showing up in nontraditional settings.
360 Marketing
Ambient Advertising
Rating
News Stage
8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Shopbills
Catalogue Albums
Demographic Segmentation
Clear time
9. A telecommunication company required to carry messages.
Zarred Editions
Consumer Culture
Controlled Circulation
Common Carrier
10. Relaxation of ownership and other rules for radio and television.
Catalogue Albums
Franchise Films
Ad-Pull Policy
Derequlation
11. Outmoded name for early cable television.
Copy Testing
Demographic Segmentation
Rating
CATV
12. Placement of commercials on various online sites.
Convergence
Consumer Juries
Audience Fragmentation
Cyber Advertising
13. The first film production companies.
Factory Studios
Ambient Advertising
Derequlation
Microcinema
14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Affiliates
Culture
Mass Communication
15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Targeting
Network (broadcasting)
Podcast
Cinematography
16. Early weekly British Publication that carried ads.
Clear time
News Stage
Newsbooks
Theatrical Films
17. Online magazine.
Genre
Alternative Press
Webzine
Targeting
18. Film making using high tech cameras and digital filming.
Commuter Papers
Audience Fragmentation
Microcinema
Brand Magazine
19. Music custom selected by a disc jockey.
Personal Peoplemeter
Circulation
Playlist
Franchise Films
20. A broadcasting station that aligns itself with a network.
Billings
Clear time
Affiliates
Unique Selling Proposition
21. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Streaming
Consumer Culture
Common Carrier
Commuter Papers
22. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Genre
Brand Magazine
360 Marketing
23. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Clear time
Media Literacy
Platform
24. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Vast Wasteland
All Channel Legislation
Conglomeration
25. Total sale of broadcast airtime.
Concept Films
All Channel Legislation
Mobisodes
Billings
26. Online messages akin to billboards.
Mobisodes
Branding Films
Open Source Software
Banners
27. A medium that carries messages to other people.
Consumer Juries
Circulation
Catalogue Albums
Mass Medium
28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Webzine
Genre
Vast Wasteland
Ethnic Press
29. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Affiliates
Podcast
Platform
30. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
P2P (Peer to peer)
Psychographic Segmentation
Corrective Advertising
31. Movies that can be described in one line.
Podcast
Conglomeration
Commuter Papers
Concept Films
32. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Ethnic Press
Concentration on Ownership
Podcast
33. Advertising that the consumer actively accepts.
Open Source Software
Permission Marketing
Concept Films
Niche Marketing
34. Attractive - artful business cards use by early British people to promote themselves.
Derequlation
Production Values
Shopbills
Demographic Segmentation
35. The ability to comprehand mass communication.
Media Literacy
Microcinema
Conglomeration
Advertorial
36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Mobisodes
Genre
Mass Communication
37. Weekly free pages with local events.
Alternative Press
Billings
Syndication
Concentration on Ownership
38. Ads to correct deceptive advertising.
Conglomeration
Franchise Films
Montage
Corrective Advertising
39. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Platform
Ad-Pull Policy
360 Marketing
40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Controlled Circulation
Banners
Circulation
41. Granting equal carriage over phone and cable lines.
Network Neutrality
Rating
Mass Medium
Controlled Circulation
42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Commuter Papers
Concept Films
VALS
Consumer Culture
43. Rating technology.
Personal Peoplemeter
Ad-Pull Policy
Production Values
Engagement
44. The illegal recording and sale of copyrighted material.
Piracy
Blinks
Ambient Advertising
Controlled Circulation
45. The simultaneous downloading and accessing of digital audio or video data.
Common Carrier
Streaming
Narrow Casting
Mass Communication
46. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Blinks
Niche Marketing
Ethnic Press
Consumer Juries
47. Sponsor-financing of movies to advance a manufactures product.
Copy Testing
Syndication
Branding Films
Media Literacy
48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Ad-Pull Policy
Consumer Culture
Unique Selling Proposition
Copyright
49. Media mainly used in computer networks such as the Internet.
Network
Concept Films
Personal Peoplemeter
Ethnic Press
50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Piracy
Copyright
Genre