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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.
Copy Testing
Banners
Corporate Independent Studios
Cyber Advertising
2. Movies that can be described in one line.
Media Literacy
Forced Exposure
Off-network
Concept Films
3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
All Channel Legislation
Controlled Circulation
Blinks
Vast Wasteland
4. Media mainly used in computer networks such as the Internet.
All Channel Legislation
Conglomeration
Network (broadcasting)
Network
5. A style of media with a distinctive style.
Engagement
Genre
Unique Selling Proposition
MP3
6. Lumiere brothers device that both photographed and projected action.
Cinematography
Zarred Editions
Convergence
Piracy
7. The ability to comprehand mass communication.
Personal Peoplemeter
Cinematography
Common Carrier
Media Literacy
8. Aiming media content or consumer products at smaller - more specific audience.
Advertorial
Blockbuster Mentality
Targeting
Derequlation
9. Movies produced primarily for initial exhibition on theater screens.
Culture
Theatrical Films
Network (broadcasting)
Newsbooks
10. A broadcasting station that aligns itself with a network.
Affiliates
Dissident Press
Audience Fragmentation
Corporate Independent Studios
11. Early weekly British Publication that carried ads.
Circulation
Clear time
Newsbooks
Culture
12. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Billings
Copyright
Brand Magazine
13. Online billboards placed on the side of the webpage.
Convergence
Skyscrapers
Feature Syndicates
Rating
14. Ownership of different media companies concentrated in fewer fewer hands.
Demographic Segmentation
Vertical Integration
Concentration on Ownership
Skyscrapers
15. Brief video episodes of television on mobile screens.
Dominate Culture / Mainstream
Conglomeration
Mobisodes
Commuter Papers
16. In record retailing - albums more than 3 years old.
VALS
Targeting
Open Source Software
Catalogue Albums
17. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Network
Alternative Press
Copyright
Blockbuster Mentality
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Feature Syndicates
CATV
Piracy
19. The illegal recording and sale of copyrighted material.
Piracy
VALS
Off-network
Webzine
20. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
P2P (Peer to peer)
Network (broadcasting)
Demographic Segmentation
Affiliates
21. When local affiliates carry a network's program.
Network
Network Neutrality
Audience Fragmentation
Clear time
22. Online magazine.
Network
All Channel Legislation
Webzine
Targeting
23. Ads showing up in nontraditional settings.
Psychographic Segmentation
Clear time
Sweeps Period
360 Marketing
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Corrective Advertising
Derequlation
Consumer Culture
Newsbooks
25. Total sale of broadcast airtime.
Ethnic Press
Billings
Copy Testing
Podcast
26. Creating space for creative artists.
Media Literacy
Corrective Advertising
Network (broadcasting)
Feature Syndicates
27. The increase in ownership or media outlet.
Zarred Editions
Conglomeration
Contextual Advertising
Culture
28. Advertising that the consumer actively accepts.
Alternative Press
Permission Marketing
Network Neutrality
Unique Selling Proposition
29. Music custom selected by a disc jockey.
Off-network
Microcinema
Playlist
News Stage
30. Recording and downloading of audio files stored on servers.
Ethnic Press
Digital Recording
Podcast
Derequlation
31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Branding Films
Ethnic Press
Dissident Press
Feature Syndicates
32. Film making using high tech cameras and digital filming.
Piracy
Microcinema
Mass Medium
Open Source Software
33. Recording of one artists music by another.
Cover
Montage
Narrow Casting
Average Quarter-Hour
34. How many people listening every 15 minutes.
Puffets
Average Quarter-Hour
Affiliates
Commuter Papers
35. Movies produced with full intention of providing several sequels.
Narrow Casting
Mass Communication
Franchise Films
MATV
36. Tying two seperate but related shots in such a way that take new meaning.
Montage
Targeting
Feature Syndicates
Media Literacy
37. Granting equal carriage over phone and cable lines.
Psychographic Segmentation
Platform
Franchise Films
Network Neutrality
38. Online messages akin to billboards.
Niche Marketing
Webzine
Blockbuster Mentality
Banners
39. Sponsor-financing of movies to advance a manufactures product.
Audience Fragmentation
Puffets
Branding Films
Common Carrier
40. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Advertorial
Open Source Software
Corporate Independent Studios
Catalogue Albums
41. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Convergence
Production Values
Mobisodes
Culture
42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Demographic Segmentation
Podcast
VALS
43. The culture that seems to hold sway with the majority of people.
Corporate Independent Studios
Playlist
Dominate Culture / Mainstream
Theatrical Films
44. The number of issues of a magazine or newspaper that are sold.
Engagement
Circulation
Unique Selling Proposition
Platform
45. Connecting multiple sets of single location or building to a single - master antenna.
Rating
Culture
Ad-Pull Policy
MATV
46. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Franchise Films
Cyber Advertising
Forced Exposure
Blinks
47. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Corporate Independent Studios
Psychographic Segmentation
Ambient Advertising
Theatrical Films
48. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Psychographic Segmentation
Digital Recording
Off-network
Controlled Circulation
49. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Demographic Segmentation
Corrective Advertising
Unique Selling Proposition
Podcast
50. Aiming media content at smaller - homogenous audience.
Niche Marketing
Cume
Catalogue Albums
Cover