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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.
Corrective Advertising
Digital Recording
Zarred Editions
Average Quarter-Hour
2. 1 second commercials between songs on the radio.
Rating
Blinks
Ethnic Press
360 Marketing
3. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Vast Wasteland
Sweeps Period
Common Carrier
4. Music custom selected by a disc jockey.
Franchise Films
Playlist
Skyscrapers
Permission Marketing
5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Newsbooks
MP3
Feature Syndicates
6. Early weekly British Publication that carried ads.
Concept Films
Zarred Editions
Web Radio
Newsbooks
7. Media's content and grammar. Style and ability.
Streaming
Culture
Production Values
Ambient Advertising
8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Franchise Films
Contextual Advertising
Factory Studios
Ethnic Press
9. Ads showing up in nontraditional settings.
360 Marketing
Open Source Software
MP3
Ad-Pull Policy
10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Media Literacy
Mass Medium
Sweeps Period
Audience Fragmentation
11. Sponsor-financing of movies to advance a manufactures product.
Streaming
Branding Films
Syndication
Niche Marketing
12. Online messages akin to billboards.
Montage
Banners
Theatrical Films
Commuter Papers
13. Granting equal carriage over phone and cable lines.
Cover
Web Radio
Cyber Advertising
Network Neutrality
14. The illegal recording and sale of copyrighted material.
Piracy
Skyscrapers
Factory Studios
Niche Marketing
15. Creating space for creative artists.
Feature Syndicates
Alternative Press
Narrow Casting
Mass Medium
16. Lumiere brothers device that both photographed and projected action.
360 Marketing
Forced Exposure
Cinematography
Affiliates
17. Outmoded name for early cable television.
Cume
CATV
Narrow Casting
Off-network
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Advertorial
Concentration on Ownership
Network
VALS
19. Suburban or regional versions of metropolitan newspaper.
Engagement
Syndication
Network Neutrality
Zarred Editions
20. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Shopbills
Copy Testing
Copyright
Circulation
21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Culture
Commuter Papers
Shopbills
22. The means of delivering a specific media content.
Platform
Controlled Circulation
360 Marketing
Copyright
23. The first film production companies.
Factory Studios
Webzine
Concentration on Ownership
Commuter Papers
24. A consumer magazine published by a retail business for readers with similar interests.
Blockbuster Mentality
Shopbills
360 Marketing
Brand Magazine
25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Narrow Casting
Microcinema
Platform
Vast Wasteland
26. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Shopbills
Puffets
Network
Corporate Independent Studios
27. A style of media with a distinctive style.
MP3
Theatrical Films
Genre
Ethnic Press
28. The culture that seems to hold sway with the majority of people.
Corporate Independent Studios
Mass Medium
Dominate Culture / Mainstream
Alternative Press
29. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Billings
Concept Films
Ethnic Press
Network (broadcasting)
30. Sale of radio or television content to stations on a market-by-market basis.
Skyscrapers
Microcinema
360 Marketing
Syndication
31. Aiming broadcasting at a smaller audience.
Narrow Casting
Cume
Theatrical Films
Dissident Press
32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Average Quarter-Hour
Blockbuster Mentality
Advertorial
MATV
33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Copyright
Engagement
Zarred Editions
Piracy
34. Film making using high tech cameras and digital filming.
Average Quarter-Hour
Cyber Advertising
Corporate Independent Studios
Microcinema
35. Tying two seperate but related shots in such a way that take new meaning.
Montage
Microcinema
Production Values
All Channel Legislation
36. The erosions of traditional distinctive style elements.
Niche Marketing
Advertorial
Convergence
Skyscrapers
37. Recreation on television news of some event that is believed to have happened of which could have happened.
Niche Marketing
Convergence
Engagement
News Stage
38. Aiming media content at smaller - homogenous audience.
Podcast
Corrective Advertising
Niche Marketing
News Stage
39. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Digital Recording
Feature Syndicates
Affiliates
40. Commuter Papers - Free dailies designed for young commuters.
Network (broadcasting)
Commuter Papers
Copy Testing
Affiliates
41. Media mainly used in computer networks such as the Internet.
Concentration on Ownership
Network
Branding Films
Production Values
42. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
News Stage
Convergence
Playlist
43. The number of issues of a magazine or newspaper that are sold.
Podcast
Dissident Press
Permission Marketing
Circulation
44. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Ambient Advertising
Vertical Integration
Brand Magazine
Dissident Press
45. A medium that carries messages to other people.
Mass Medium
P2P (Peer to peer)
Blockbuster Mentality
Web Radio
46. Audience for specific media content becoming smaller and increasingly homogeneous.
Production Values
Factory Studios
Concept Films
Audience Fragmentation
47. A broadcasting station that aligns itself with a network.
Affiliates
Banners
Brand Magazine
360 Marketing
48. Movies that can be described in one line.
Playlist
Alternative Press
Demographic Segmentation
Concept Films
49. The simultaneous downloading and accessing of digital audio or video data.
Cover
Cume
Concentration on Ownership
Streaming
50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Niche Marketing
Banners
Psychographic Segmentation
Syndication