SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.
Network Neutrality
Network (broadcasting)
Niche Marketing
Platform
2. Movies produced primarily for initial exhibition on theater screens.
Cinematography
Theatrical Films
Brand Magazine
All Channel Legislation
3. File compression software that permits streaming of digital audio and video data.
Sweeps Period
Vertical Integration
Platform
MP3
4. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Conglomeration
Copyright
Rating
5. The ability to comprehand mass communication.
Media Literacy
Average Quarter-Hour
Permission Marketing
Cume
6. Granting equal carriage over phone and cable lines.
Engagement
Audience Fragmentation
Blinks
Network Neutrality
7. When local affiliates carry a network's program.
Psychographic Segmentation
Sweeps Period
Cyber Advertising
Clear time
8. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Piracy
Permission Marketing
Network
9. Online messages akin to billboards.
Common Carrier
Piracy
Consumer Culture
Banners
10. Placement of commercials on various online sites.
Average Quarter-Hour
Puffets
Cyber Advertising
Controlled Circulation
11. The delivery of radio over the internet directly to individual listeners.
Web Radio
Puffets
Vertical Integration
Corrective Advertising
12. People considered to be representatives of the target market - review a number of approaches to the campaign.
Cume
Clear time
Consumer Juries
Network
13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Syndication
Niche Marketing
Copy Testing
14. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Forced Exposure
Piracy
Shopbills
Ad-Pull Policy
15. Online billboards placed on the side of the webpage.
Concept Films
Skyscrapers
Advertorial
Clear time
16. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Theatrical Films
Blinks
360 Marketing
17. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Puffets
Vast Wasteland
Audience Fragmentation
Brand Magazine
18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Demographic Segmentation
Engagement
Narrow Casting
19. Movies that can be described in one line.
Sweeps Period
Concept Films
Average Quarter-Hour
Psychographic Segmentation
20. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Mass Communication
Webzine
Corrective Advertising
All Channel Legislation
21. The increase in ownership or media outlet.
Forced Exposure
Sweeps Period
Conglomeration
Production Values
22. Film making using high tech cameras and digital filming.
Microcinema
Vast Wasteland
Zarred Editions
Podcast
23. Sale of radio or television content to stations on a market-by-market basis.
Clear time
Circulation
Psychographic Segmentation
Syndication
24. Media mainly used in computer networks such as the Internet.
Playlist
Controlled Circulation
Clear time
Network
25. The cumulative audience - pepole who listen every 5 minutes.
Off-network
Concept Films
Cume
Skyscrapers
26. Weekly free pages with local events.
Commuter Papers
Mass Medium
Alternative Press
Concentration on Ownership
27. Attractive - artful business cards use by early British people to promote themselves.
Copyright
Shopbills
Corrective Advertising
Controlled Circulation
28. Brief video episodes of television on mobile screens.
Consumer Culture
Targeting
Mobisodes
Corporate Independent Studios
29. How many people listening every 15 minutes.
Puffets
Rating
Average Quarter-Hour
Sweeps Period
30. Movies produced with full intention of providing several sequels.
Network Neutrality
Franchise Films
Vertical Integration
Concentration on Ownership
31. Recording of one artists music by another.
Cover
Piracy
Personal Peoplemeter
Mass Medium
32. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Media Literacy
Consumer Juries
Copyright
Mobisodes
33. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Rating
Microcinema
Conglomeration
Ambient Advertising
34. Freely downloaded software.
Engagement
Open Source Software
Consumer Juries
Average Quarter-Hour
35. Commuter Papers - Free dailies designed for young commuters.
Convergence
All Channel Legislation
Consumer Juries
Commuter Papers
36. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Psychographic Segmentation
Web Radio
Microcinema
37. Relaxation of ownership and other rules for radio and television.
All Channel Legislation
Cinematography
Platform
Derequlation
38. A telecommunication company required to carry messages.
Permission Marketing
Dissident Press
Sweeps Period
Common Carrier
39. Process of creating shared meaning between the mass and audience.
Mass Communication
Syndication
Concept Films
Webzine
40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
MP3
Production Values
Banners
41. In record retailing - albums more than 3 years old.
Catalogue Albums
Convergence
Psychographic Segmentation
Off-network
42. Free - alternative weeklies with a local and partical orientation.
Corporate Independent Studios
Dissident Press
Cume
Common Carrier
43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Rating
Cume
Blinks
VALS
44. Media's content and grammar. Style and ability.
Brand Magazine
Ambient Advertising
Targeting
Production Values
45. Aiming broadcasting at a smaller audience.
Mass Medium
Common Carrier
Narrow Casting
Web Radio
46. Recording and downloading of audio files stored on servers.
Mobisodes
Mass Communication
Average Quarter-Hour
Podcast
47. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Ad-Pull Policy
Concentration on Ownership
Contextual Advertising
Circulation
48. 1 second commercials between songs on the radio.
Controlled Circulation
Blinks
Convergence
Culture
49. Online magazine.
Media Literacy
P2P (Peer to peer)
Webzine
Blinks
50. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Derequlation
Newsbooks
Network
Forced Exposure