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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to comprehand mass communication.
Media Literacy
Dissident Press
Streaming
Digital Recording
2. A medium that carries messages to other people.
Consumer Juries
Vertical Integration
Platform
Mass Medium
3. Creating space for creative artists.
Copy Testing
Targeting
Network (broadcasting)
Feature Syndicates
4. Relaxation of ownership and other rules for radio and television.
Derequlation
Mass Medium
Cyber Advertising
Convergence
5. Film making using high tech cameras and digital filming.
Banners
Platform
Catalogue Albums
Microcinema
6. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Skyscrapers
Corporate Independent Studios
Targeting
7. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Billings
Psychographic Segmentation
Genre
Engagement
8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Ambient Advertising
Platform
Contextual Advertising
Copyright
9. Advertising that the consumer actively accepts.
Permission Marketing
Production Values
Clear time
Puffets
10. Free - alternative weeklies with a local and partical orientation.
Culture
Dissident Press
Blinks
Rating
11. Process of creating shared meaning between the mass and audience.
Banners
Mass Communication
Zarred Editions
Ad-Pull Policy
12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Factory Studios
Psychographic Segmentation
Personal Peoplemeter
Contextual Advertising
13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Rating
Contextual Advertising
Unique Selling Proposition
14. Online billboards placed on the side of the webpage.
Clear time
Skyscrapers
Sweeps Period
Newsbooks
15. The increase in ownership or media outlet.
Banners
Cinematography
Piracy
Conglomeration
16. Granting equal carriage over phone and cable lines.
Psychographic Segmentation
Copyright
Cinematography
Network Neutrality
17. Online messages akin to billboards.
Audience Fragmentation
Banners
Webzine
P2P (Peer to peer)
18. Ads to correct deceptive advertising.
Streaming
Advertorial
Affiliates
Corrective Advertising
19. Sponsor-financing of movies to advance a manufactures product.
Open Source Software
News Stage
Branding Films
Theatrical Films
20. When local affiliates carry a network's program.
Clear time
Mobisodes
Skyscrapers
Permission Marketing
21. Media's content and grammar. Style and ability.
Demographic Segmentation
Production Values
Branding Films
Affiliates
22. The number of issues of a magazine or newspaper that are sold.
Catalogue Albums
Narrow Casting
Common Carrier
Circulation
23. The erosions of traditional distinctive style elements.
Convergence
Open Source Software
Personal Peoplemeter
Dominate Culture / Mainstream
24. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Conglomeration
Cover
Dominate Culture / Mainstream
Corporate Independent Studios
25. Aiming media content or consumer products at smaller - more specific audience.
Circulation
Targeting
MP3
Derequlation
26. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Blinks
Permission Marketing
Ad-Pull Policy
Platform
27. Online magazine.
P2P (Peer to peer)
MATV
Clear time
Webzine
28. Weekly free pages with local events.
Alternative Press
Sweeps Period
Blockbuster Mentality
Narrow Casting
29. Aiming broadcasting at a smaller audience.
Concentration on Ownership
Narrow Casting
Web Radio
Platform
30. How many people listening every 15 minutes.
Copy Testing
Syndication
Podcast
Average Quarter-Hour
31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Cyber Advertising
Newsbooks
Off-network
32. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
All Channel Legislation
Demographic Segmentation
Niche Marketing
33. Recording and downloading of audio files stored on servers.
Podcast
VALS
Cover
Psychographic Segmentation
34. Software that gets direct downloads by passing servers.
Average Quarter-Hour
Ethnic Press
Advertorial
P2P (Peer to peer)
35. Ownership of different media companies concentrated in fewer fewer hands.
P2P (Peer to peer)
Concentration on Ownership
Demographic Segmentation
MATV
36. People considered to be representatives of the target market - review a number of approaches to the campaign.
Off-network
Common Carrier
Puffets
Consumer Juries
37. File compression software that permits streaming of digital audio and video data.
MP3
Shopbills
Concept Films
Common Carrier
38. Involves the sale of a program that was originally run on network television: a rerun.
Demographic Segmentation
Conglomeration
Permission Marketing
Off-network
39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Cyber Advertising
Contextual Advertising
Vertical Integration
Ethnic Press
40. Freely downloaded software.
Theatrical Films
Rating
Open Source Software
Common Carrier
41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Genre
Montage
Consumer Culture
Permission Marketing
42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Puffets
Ad-Pull Policy
Culture
All Channel Legislation
43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Streaming
Mass Medium
Genre
Puffets
44. The first film production companies.
Factory Studios
Piracy
Concept Films
Ethnic Press
45. A style of media with a distinctive style.
Culture
Syndication
Genre
Unique Selling Proposition
46. Media mainly used in computer networks such as the Internet.
Network
Copyright
Vertical Integration
Shopbills
47. Rating technology.
Personal Peoplemeter
Network Neutrality
Targeting
Contextual Advertising
48. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Billings
Zarred Editions
Digital Recording
49. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Branding Films
Catalogue Albums
All Channel Legislation
50. Recreation on television news of some event that is believed to have happened of which could have happened.
Derequlation
Mass Medium
Theatrical Films
News Stage