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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.
Factory Studios
Piracy
Brand Magazine
Cinematography
2. Recreation on television news of some event that is believed to have happened of which could have happened.
Blockbuster Mentality
Rating
Zarred Editions
News Stage
3. Ads showing up in nontraditional settings.
Ethnic Press
Puffets
Alternative Press
360 Marketing
4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cover
Sweeps Period
Streaming
Rating
5. The culture that seems to hold sway with the majority of people.
Unique Selling Proposition
Ad-Pull Policy
Alternative Press
Dominate Culture / Mainstream
6. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Mobisodes
Blinks
Clear time
Advertorial
7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Brand Magazine
Mobisodes
Vast Wasteland
Banners
8. The simultaneous downloading and accessing of digital audio or video data.
Puffets
Consumer Culture
Streaming
Culture
9. The increase in ownership or media outlet.
Digital Recording
Conglomeration
Alternative Press
Branding Films
10. Commuter Papers - Free dailies designed for young commuters.
Microcinema
Commuter Papers
Dominate Culture / Mainstream
Syndication
11. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Targeting
Corporate Independent Studios
Vast Wasteland
12. Aiming media content at smaller - homogenous audience.
Niche Marketing
Unique Selling Proposition
Catalogue Albums
Webzine
13. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Branding Films
Dominate Culture / Mainstream
Unique Selling Proposition
Franchise Films
14. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Culture
Dominate Culture / Mainstream
Piracy
15. The illegal recording and sale of copyrighted material.
Piracy
Podcast
Franchise Films
Montage
16. Audience for specific media content becoming smaller and increasingly homogeneous.
Derequlation
Audience Fragmentation
Narrow Casting
Contextual Advertising
17. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Mass Communication
Brand Magazine
Average Quarter-Hour
18. Movies that can be described in one line.
Concept Films
Derequlation
Cyber Advertising
Concentration on Ownership
19. A broadcasting station that aligns itself with a network.
Microcinema
Affiliates
Concept Films
Alternative Press
20. Movies produced with full intention of providing several sequels.
Franchise Films
Brand Magazine
Playlist
Corporate Independent Studios
21. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Genre
Factory Studios
Ad-Pull Policy
22. Online billboards placed on the side of the webpage.
Off-network
Skyscrapers
Media Literacy
Commuter Papers
23. Freely downloaded software.
P2P (Peer to peer)
Open Source Software
Syndication
Cyber Advertising
24. A medium that carries messages to other people.
Mass Medium
Commuter Papers
Playlist
Mass Communication
25. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
All Channel Legislation
Blockbuster Mentality
Personal Peoplemeter
Concept Films
26. The ability to comprehand mass communication.
Convergence
Concept Films
Network (broadcasting)
Media Literacy
27. Recording of one artists music by another.
Network
Concept Films
Cover
Podcast
28. Brief video episodes of television on mobile screens.
Mobisodes
Ethnic Press
Dominate Culture / Mainstream
P2P (Peer to peer)
29. In record retailing - albums more than 3 years old.
Personal Peoplemeter
Targeting
Catalogue Albums
Microcinema
30. Attractive - artful business cards use by early British people to promote themselves.
Copy Testing
Consumer Culture
Shopbills
Conglomeration
31. Ownership of different media companies concentrated in fewer fewer hands.
Puffets
Franchise Films
Concentration on Ownership
All Channel Legislation
32. The delivery of radio over the internet directly to individual listeners.
Web Radio
Network (broadcasting)
Copyright
Forced Exposure
33. Measuring the effectiveness of advertising messages by showing them to consumers.
Cinematography
Mass Medium
Copy Testing
Off-network
34. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Advertorial
Cinematography
Blockbuster Mentality
35. Media's content and grammar. Style and ability.
Web Radio
Open Source Software
Production Values
Common Carrier
36. The number of issues of a magazine or newspaper that are sold.
Clear time
Consumer Culture
Circulation
Digital Recording
37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Culture
Consumer Culture
Blockbuster Mentality
Mass Communication
38. File compression software that permits streaming of digital audio and video data.
Convergence
Webzine
MP3
Dissident Press
39. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Forced Exposure
Billings
Alternative Press
Corporate Independent Studios
40. Recording and downloading of audio files stored on servers.
Derequlation
Podcast
Affiliates
Factory Studios
41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
CATV
Ethnic Press
Psychographic Segmentation
Mobisodes
42. Relaxation of ownership and other rules for radio and television.
Common Carrier
All Channel Legislation
Derequlation
Contextual Advertising
43. The cumulative audience - pepole who listen every 5 minutes.
Webzine
Cume
CATV
Skyscrapers
44. Early weekly British Publication that carried ads.
Copyright
Consumer Juries
Mass Communication
Newsbooks
45. A style of media with a distinctive style.
VALS
Audience Fragmentation
Affiliates
Genre
46. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Puffets
Copy Testing
CATV
47. 1 second commercials between songs on the radio.
Off-network
Platform
Engagement
Blinks
48. Media mainly used in computer networks such as the Internet.
Network
Feature Syndicates
Affiliates
Mass Communication
49. Ads to correct deceptive advertising.
Engagement
Concept Films
Personal Peoplemeter
Corrective Advertising
50. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Genre
Psychographic Segmentation
Billings