Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






2. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






3. Outmoded name for early cable television.






4. A broadcasting station that aligns itself with a network.






5. Audience for specific media content becoming smaller and increasingly homogeneous.






6. Granting equal carriage over phone and cable lines.






7. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






8. Placing ads in public places such as store floors - at gas pumps - in bathroom.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. Movies produced with full intention of providing several sequels.






11. A style of media with a distinctive style.






12. The increase in ownership or media outlet.






13. Movies that can be described in one line.






14. Movies produced primarily for initial exhibition on theater screens.






15. Ads showing up in nontraditional settings.






16. Relaxation of ownership and other rules for radio and television.






17. The number of issues of a magazine or newspaper that are sold.






18. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






19. The cumulative audience - pepole who listen every 5 minutes.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Sponsor-financing of movies to advance a manufactures product.






24. The means of delivering a specific media content.






25. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






26. The illegal recording and sale of copyrighted material.






27. Commuter Papers - Free dailies designed for young commuters.






28. The delivery of radio over the internet directly to individual listeners.






29. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






30. Connecting multiple sets of single location or building to a single - master antenna.






31. Online magazine.






32. 1962 Law Requiring all TV sets import to manufacture in the U.S.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. A medium that carries messages to other people.






35. Aiming media content at smaller - homogenous audience.






36. Film making using high tech cameras and digital filming.






37. The first film production companies.






38. Rating technology.






39. 1 second commercials between songs on the radio.






40. Freely downloaded software.






41. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






42. Process of creating shared meaning between the mass and audience.






43. The culture that seems to hold sway with the majority of people.






44. Tying two seperate but related shots in such a way that take new meaning.






45. Suburban or regional versions of metropolitan newspaper.






46. Recording and downloading of audio files stored on servers.






47. Weekly free pages with local events.






48. The simultaneous downloading and accessing of digital audio or video data.






49. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






50. Measuring the effectiveness of advertising messages by showing them to consumers.