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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. Movies produced with full intention of providing several sequels.






3. The number of issues of a magazine or newspaper that are sold.






4. Outmoded name for early cable television.






5. Ads showing up in nontraditional settings.






6. A style of media with a distinctive style.






7. Process of creating shared meaning between the mass and audience.






8. Total sale of broadcast airtime.






9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






10. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






11. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






12. The erosions of traditional distinctive style elements.






13. Recording of one artists music by another.






14. The delivery of radio over the internet directly to individual listeners.






15. In record retailing - albums more than 3 years old.






16. Connecting multiple sets of single location or building to a single - master antenna.






17. Ads to correct deceptive advertising.






18. The first film production companies.






19. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






20. The illegal recording and sale of copyrighted material.






21. People considered to be representatives of the target market - review a number of approaches to the campaign.






22. Brief video episodes of television on mobile screens.






23. A medium that carries messages to other people.






24. The simultaneous downloading and accessing of digital audio or video data.






25. Sale of radio or television content to stations on a market-by-market basis.






26. Software that gets direct downloads by passing servers.






27. Granting equal carriage over phone and cable lines.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. Attractive - artful business cards use by early British people to promote themselves.






30. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






31. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






32. The means of delivering a specific media content.






33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






34. Sponsor-financing of movies to advance a manufactures product.






35. Recreation on television news of some event that is believed to have happened of which could have happened.






36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






37. Ownership of different media companies concentrated in fewer fewer hands.






38. Placement of commercials on various online sites.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Demand by a advertiser to review an article with the threat of being pulled out - if not.






41. Early weekly British Publication that carried ads.






42. 1 second commercials between songs on the radio.






43. Movies that can be described in one line.






44. The ability to comprehand mass communication.






45. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






46. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






47. A telecommunication company required to carry messages.






48. Aiming media content or consumer products at smaller - more specific audience.






49. Placing ads in public places such as store floors - at gas pumps - in bathroom.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.







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Can you answer 50 questions in 15 minutes?


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