Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






2. Relaxation of ownership and other rules for radio and television.






3. Aiming media content or consumer products at smaller - more specific audience.






4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






5. Online billboards placed on the side of the webpage.






6. 1 second commercials between songs on the radio.






7. A telecommunication company required to carry messages.






8. The increase in ownership or media outlet.






9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






11. A broadcasting station that aligns itself with a network.






12. Granting equal carriage over phone and cable lines.






13. Software that gets direct downloads by passing servers.






14. People considered to be representatives of the target market - review a number of approaches to the campaign.






15. The erosions of traditional distinctive style elements.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. Creating space for creative artists.






18. Identifying and granting ownership of a given piece of expression to protect the creators interest.






19. Music custom selected by a disc jockey.






20. Attractive - artful business cards use by early British people to promote themselves.






21. Audience for specific media content becoming smaller and increasingly homogeneous.






22. Movies produced with full intention of providing several sequels.






23. Brief video episodes of television on mobile screens.






24. Weekly free pages with local events.






25. 1962 Law Requiring all TV sets import to manufacture in the U.S.






26. Aiming media content at smaller - homogenous audience.






27. Placement of commercials on various online sites.






28. The means of delivering a specific media content.






29. Recording and downloading of audio files stored on servers.






30. Suburban or regional versions of metropolitan newspaper.






31. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






32. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. File compression software that permits streaming of digital audio and video data.






35. Online messages akin to billboards.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. Recording of one artists music by another.






39. Outmoded name for early cable television.






40. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






41. Total sale of broadcast airtime.






42. Sale of radio or television content to stations on a market-by-market basis.






43. A medium that carries messages to other people.






44. Media mainly used in computer networks such as the Internet.






45. A style of media with a distinctive style.






46. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






48. Film making using high tech cameras and digital filming.






49. Commuter Papers - Free dailies designed for young commuters.






50. Rating technology.