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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. Music custom selected by a disc jockey.






3. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






4. Aiming media content at smaller - homogenous audience.






5. A telecommunication company required to carry messages.






6. File compression software that permits streaming of digital audio and video data.






7. A consumer magazine published by a retail business for readers with similar interests.






8. Ads showing up in nontraditional settings.






9. How many people listening every 15 minutes.






10. Movies produced with full intention of providing several sequels.






11. Recording and downloading of audio files stored on servers.






12. Aiming broadcasting at a smaller audience.






13. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






14. The means of delivering a specific media content.






15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






16. Media's content and grammar. Style and ability.






17. The number of issues of a magazine or newspaper that are sold.






18. The cumulative audience - pepole who listen every 5 minutes.






19. Sale of radio or television content to stations on a market-by-market basis.






20. Movies produced primarily for initial exhibition on theater screens.






21. Free - alternative weeklies with a local and partical orientation.






22. Tying two seperate but related shots in such a way that take new meaning.






23. When local affiliates carry a network's program.






24. Demand by a advertiser to review an article with the threat of being pulled out - if not.






25. 1 second commercials between songs on the radio.






26. Suburban or regional versions of metropolitan newspaper.






27. Advertising that the consumer actively accepts.






28. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






29. Attractive - artful business cards use by early British people to promote themselves.






30. Identifying and granting ownership of a given piece of expression to protect the creators interest.






31. The delivery of radio over the internet directly to individual listeners.






32. The first film production companies.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Online billboards placed on the side of the webpage.






35. Sponsor-financing of movies to advance a manufactures product.






36. Media mainly used in computer networks such as the Internet.






37. Online messages akin to billboards.






38. Brief video episodes of television on mobile screens.






39. Movies that can be described in one line.






40. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






41. In record retailing - albums more than 3 years old.






42. A broadcasting station that aligns itself with a network.






43. Commuter Papers - Free dailies designed for young commuters.






44. Online magazine.






45. The simultaneous downloading and accessing of digital audio or video data.






46. Audience for specific media content becoming smaller and increasingly homogeneous.






47. Creating space for creative artists.






48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.