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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. Identifying and granting ownership of a given piece of expression to protect the creators interest.






3. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






4. A telecommunication company required to carry messages.






5. File compression software that permits streaming of digital audio and video data.






6. A medium that carries messages to other people.






7. A style of media with a distinctive style.






8. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






10. People considered to be representatives of the target market - review a number of approaches to the campaign.






11. Percentage of a markers total population that is reached by a piece of broadcast programming.






12. Connecting multiple sets of single location or building to a single - master antenna.






13. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






14. Lumiere brothers device that both photographed and projected action.






15. Total sale of broadcast airtime.






16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






17. The illegal recording and sale of copyrighted material.






18. The first film production companies.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Commuter Papers - Free dailies designed for young commuters.






21. Music custom selected by a disc jockey.






22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






23. How many people listening every 15 minutes.






24. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






25. In record retailing - albums more than 3 years old.






26. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






27. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






28. Online magazine.






29. Involves the sale of a program that was originally run on network television: a rerun.






30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






31. Ads to correct deceptive advertising.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. Advertising that the consumer actively accepts.






34. The cumulative audience - pepole who listen every 5 minutes.






35. Granting equal carriage over phone and cable lines.






36. 1962 Law Requiring all TV sets import to manufacture in the U.S.






37. Recreation on television news of some event that is believed to have happened of which could have happened.






38. Free - alternative weeklies with a local and partical orientation.






39. Film making using high tech cameras and digital filming.






40. Movies produced primarily for initial exhibition on theater screens.






41. Online messages akin to billboards.






42. Audience for specific media content becoming smaller and increasingly homogeneous.






43. Relaxation of ownership and other rules for radio and television.






44. Early weekly British Publication that carried ads.






45. Movies that can be described in one line.






46. Media mainly used in computer networks such as the Internet.






47. Process of creating shared meaning between the mass and audience.






48. The culture that seems to hold sway with the majority of people.






49. Recording of one artists music by another.






50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.