Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. 1962 Law Requiring all TV sets import to manufacture in the U.S.






3. Attractive - artful business cards use by early British people to promote themselves.






4. Commuter Papers - Free dailies designed for young commuters.






5. Relaxation of ownership and other rules for radio and television.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. Sale of radio or television content to stations on a market-by-market basis.






8. File compression software that permits streaming of digital audio and video data.






9. Movies produced primarily for initial exhibition on theater screens.






10. Outmoded name for early cable television.






11. Online messages akin to billboards.






12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






13. The cumulative audience - pepole who listen every 5 minutes.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. Granting equal carriage over phone and cable lines.






16. Aiming media content or consumer products at smaller - more specific audience.






17. Advertising that the consumer actively accepts.






18. Process of creating shared meaning between the mass and audience.






19. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






20. A medium that carries messages to other people.






21. The first film production companies.






22. Early weekly British Publication that carried ads.






23. Ownership of different media companies concentrated in fewer fewer hands.






24. Movies that can be described in one line.






25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






27. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






28. A consumer magazine published by a retail business for readers with similar interests.






29. Placing ads in public places such as store floors - at gas pumps - in bathroom.






30. Weekly free pages with local events.






31. Lumiere brothers device that both photographed and projected action.






32. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






33. A broadcasting station that aligns itself with a network.






34. Film making using high tech cameras and digital filming.






35. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






36. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






37. How many people listening every 15 minutes.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. Recording of one artists music by another.






40. The illegal recording and sale of copyrighted material.






41. A style of media with a distinctive style.






42. 1 second commercials between songs on the radio.






43. Recreation on television news of some event that is believed to have happened of which could have happened.






44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






45. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






46. The ability to comprehand mass communication.






47. In record retailing - albums more than 3 years old.






48. The means of delivering a specific media content.






49. Ads to correct deceptive advertising.






50. Audience for specific media content becoming smaller and increasingly homogeneous.