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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content at smaller - homogenous audience.






2. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






3. Ads showing up in nontraditional settings.






4. Recording of one artists music by another.






5. Recording and downloading of audio files stored on servers.






6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






7. The means of delivering a specific media content.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Outmoded name for early cable television.






11. The number of issues of a magazine or newspaper that are sold.






12. 1 second commercials between songs on the radio.






13. The culture that seems to hold sway with the majority of people.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. Creating space for creative artists.






16. Movies produced with full intention of providing several sequels.






17. Freely downloaded software.






18. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






19. Film making using high tech cameras and digital filming.






20. Aiming broadcasting at a smaller audience.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. Attractive - artful business cards use by early British people to promote themselves.






23. People considered to be representatives of the target market - review a number of approaches to the campaign.






24. Software that gets direct downloads by passing servers.






25. Sale of radio or television content to stations on a market-by-market basis.






26. The erosions of traditional distinctive style elements.






27. Granting equal carriage over phone and cable lines.






28. In record retailing - albums more than 3 years old.






29. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






30. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






31. Rating technology.






32. Online magazine.






33. Connecting multiple sets of single location or building to a single - master antenna.






34. Aiming media content or consumer products at smaller - more specific audience.






35. 1962 Law Requiring all TV sets import to manufacture in the U.S.






36. The illegal recording and sale of copyrighted material.






37. Media's content and grammar. Style and ability.






38. Ads to correct deceptive advertising.






39. The increase in ownership or media outlet.






40. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






41. Lumiere brothers device that both photographed and projected action.






42. Placing ads in public places such as store floors - at gas pumps - in bathroom.






43. The delivery of radio over the internet directly to individual listeners.






44. Sponsor-financing of movies to advance a manufactures product.






45. Process of creating shared meaning between the mass and audience.






46. A broadcasting station that aligns itself with a network.






47. Weekly free pages with local events.






48. Total sale of broadcast airtime.






49. Percentage of a markers total population that is reached by a piece of broadcast programming.






50. Suburban or regional versions of metropolitan newspaper.






Can you answer 50 questions in 15 minutes?



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