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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first film production companies.






2. Online magazine.






3. Advertising that the consumer actively accepts.






4. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






5. Recording of one artists music by another.






6. Total sale of broadcast airtime.






7. Relaxation of ownership and other rules for radio and television.






8. Online messages akin to billboards.






9. The illegal recording and sale of copyrighted material.






10. Software that gets direct downloads by passing servers.






11. Rating technology.






12. 1 second commercials between songs on the radio.






13. Aiming broadcasting at a smaller audience.






14. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






15. Free - alternative weeklies with a local and partical orientation.






16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






17. Freely downloaded software.






18. A style of media with a distinctive style.






19. Film making using high tech cameras and digital filming.






20. Tying two seperate but related shots in such a way that take new meaning.






21. Recording and downloading of audio files stored on servers.






22. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






23. Demand by a advertiser to review an article with the threat of being pulled out - if not.






24. The means of delivering a specific media content.






25. Connecting multiple sets of single location or building to a single - master antenna.






26. Sponsor-financing of movies to advance a manufactures product.






27. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






28. Involves the sale of a program that was originally run on network television: a rerun.






29. 1962 Law Requiring all TV sets import to manufacture in the U.S.






30. Ads showing up in nontraditional settings.






31. Recreation on television news of some event that is believed to have happened of which could have happened.






32. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






33. Process of creating shared meaning between the mass and audience.






34. Ads to correct deceptive advertising.






35. The increase in ownership or media outlet.






36. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






37. Movies that can be described in one line.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. Brief video episodes of television on mobile screens.






40. Attractive - artful business cards use by early British people to promote themselves.






41. Commuter Papers - Free dailies designed for young commuters.






42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. Weekly free pages with local events.






45. Aiming media content at smaller - homogenous audience.






46. A telecommunication company required to carry messages.






47. Identifying and granting ownership of a given piece of expression to protect the creators interest.






48. The erosions of traditional distinctive style elements.






49. Percentage of a markers total population that is reached by a piece of broadcast programming.






50. Online billboards placed on the side of the webpage.