Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Audience for specific media content becoming smaller and increasingly homogeneous.






3. Brief video episodes of television on mobile screens.






4. Software that gets direct downloads by passing servers.






5. Connecting multiple sets of single location or building to a single - master antenna.






6. Ads to correct deceptive advertising.






7. The delivery of radio over the internet directly to individual listeners.






8. Process of creating shared meaning between the mass and audience.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






11. Relaxation of ownership and other rules for radio and television.






12. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






13. Aiming broadcasting at a smaller audience.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. The illegal recording and sale of copyrighted material.






16. Placing ads in public places such as store floors - at gas pumps - in bathroom.






17. Free - alternative weeklies with a local and partical orientation.






18. Rating technology.






19. Ownership of different media companies concentrated in fewer fewer hands.






20. The erosions of traditional distinctive style elements.






21. A style of media with a distinctive style.






22. Recreation on television news of some event that is believed to have happened of which could have happened.






23. The ability to comprehand mass communication.






24. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






26. The number of issues of a magazine or newspaper that are sold.






27. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






28. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






29. The simultaneous downloading and accessing of digital audio or video data.






30. Attractive - artful business cards use by early British people to promote themselves.






31. Percentage of a markers total population that is reached by a piece of broadcast programming.






32. The means of delivering a specific media content.






33. Sponsor-financing of movies to advance a manufactures product.






34. Total sale of broadcast airtime.






35. The first film production companies.






36. Weekly free pages with local events.






37. Granting equal carriage over phone and cable lines.






38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






39. In record retailing - albums more than 3 years old.






40. The increase in ownership or media outlet.






41. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






42. When local affiliates carry a network's program.






43. Placement of commercials on various online sites.






44. Media's content and grammar. Style and ability.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. 1962 Law Requiring all TV sets import to manufacture in the U.S.






47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






48. Creating space for creative artists.






49. A broadcasting station that aligns itself with a network.






50. A telecommunication company required to carry messages.