Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.






2. Involves the sale of a program that was originally run on network television: a rerun.






3. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






5. A telecommunication company required to carry messages.






6. The cumulative audience - pepole who listen every 5 minutes.






7. Brief video episodes of television on mobile screens.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. Rating technology.






10. Placement of commercials on various online sites.






11. Ads showing up in nontraditional settings.






12. Sale of radio or television content to stations on a market-by-market basis.






13. A style of media with a distinctive style.






14. Connecting multiple sets of single location or building to a single - master antenna.






15. Music custom selected by a disc jockey.






16. The delivery of radio over the internet directly to individual listeners.






17. Media's content and grammar. Style and ability.






18. The ability to comprehand mass communication.






19. Recording of one artists music by another.






20. Measuring the effectiveness of advertising messages by showing them to consumers.






21. Process of creating shared meaning between the mass and audience.






22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






23. How many people listening every 15 minutes.






24. A consumer magazine published by a retail business for readers with similar interests.






25. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






26. Ownership of different media companies concentrated in fewer fewer hands.






27. Ads to correct deceptive advertising.






28. Granting equal carriage over phone and cable lines.






29. The number of issues of a magazine or newspaper that are sold.






30. Outmoded name for early cable television.






31. In record retailing - albums more than 3 years old.






32. A broadcasting station that aligns itself with a network.






33. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






34. Movies produced with full intention of providing several sequels.






35. Online messages akin to billboards.






36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






37. Demand by a advertiser to review an article with the threat of being pulled out - if not.






38. The increase in ownership or media outlet.






39. Lumiere brothers device that both photographed and projected action.






40. Audience for specific media content becoming smaller and increasingly homogeneous.






41. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. The means of delivering a specific media content.






44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






45. Percentage of a markers total population that is reached by a piece of broadcast programming.






46. Identifying and granting ownership of a given piece of expression to protect the creators interest.






47. Aiming media content at smaller - homogenous audience.






48. Creating space for creative artists.






49. Free - alternative weeklies with a local and partical orientation.






50. Movies produced primarily for initial exhibition on theater screens.