Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When local affiliates carry a network's program.






2. The increase in ownership or media outlet.






3. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Sale of radio or television content to stations on a market-by-market basis.






6. Recording of one artists music by another.






7. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






8. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






9. Film making using high tech cameras and digital filming.






10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. A broadcasting station that aligns itself with a network.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. Recording and downloading of audio files stored on servers.






16. Brief video episodes of television on mobile screens.






17. Early weekly British Publication that carried ads.






18. Movies that can be described in one line.






19. Rating technology.






20. Online messages akin to billboards.






21. The first film production companies.






22. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






23. Online magazine.






24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






26. Sponsor-financing of movies to advance a manufactures product.






27. File compression software that permits streaming of digital audio and video data.






28. Freely downloaded software.






29. Process of creating shared meaning between the mass and audience.






30. Weekly free pages with local events.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Outmoded name for early cable television.






33. Ads showing up in nontraditional settings.






34. Percentage of a markers total population that is reached by a piece of broadcast programming.






35. Tying two seperate but related shots in such a way that take new meaning.






36. Movies produced primarily for initial exhibition on theater screens.






37. Placement of commercials on various online sites.






38. Audience for specific media content becoming smaller and increasingly homogeneous.






39. Total sale of broadcast airtime.






40. Granting equal carriage over phone and cable lines.






41. The cumulative audience - pepole who listen every 5 minutes.






42. In record retailing - albums more than 3 years old.






43. The ability to comprehand mass communication.






44. The erosions of traditional distinctive style elements.






45. The means of delivering a specific media content.






46. Aiming media content at smaller - homogenous audience.






47. Creating space for creative artists.






48. Free - alternative weeklies with a local and partical orientation.






49. Identifying and granting ownership of a given piece of expression to protect the creators interest.






50. Software that gets direct downloads by passing servers.