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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brief video episodes of television on mobile screens.
News Stage
Network (broadcasting)
Mobisodes
Montage
2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Branding Films
Montage
Blockbuster Mentality
Network Neutrality
3. Attractive - artful business cards use by early British people to promote themselves.
Branding Films
Clear time
MATV
Shopbills
4. Lumiere brothers device that both photographed and projected action.
Cinematography
Audience Fragmentation
Brand Magazine
Mass Medium
5. Recording and downloading of audio files stored on servers.
Podcast
Forced Exposure
Web Radio
Clear time
6. The means of delivering a specific media content.
Newsbooks
Affiliates
Platform
Commuter Papers
7. Aiming broadcasting at a smaller audience.
Narrow Casting
Copy Testing
Off-network
MATV
8. Online magazine.
360 Marketing
Audience Fragmentation
Targeting
Webzine
9. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Personal Peoplemeter
Off-network
Alternative Press
10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Convergence
Digital Recording
Media Literacy
Brand Magazine
11. Software that gets direct downloads by passing servers.
Targeting
P2P (Peer to peer)
Newsbooks
Shopbills
12. The increase in ownership or media outlet.
Production Values
Conglomeration
Puffets
Ad-Pull Policy
13. Outmoded name for early cable television.
Mobisodes
Blinks
CATV
Off-network
14. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Mass Communication
Billings
Clear time
15. Film making using high tech cameras and digital filming.
Microcinema
Contextual Advertising
MP3
Advertorial
16. Percentage of a markers total population that is reached by a piece of broadcast programming.
Production Values
Average Quarter-Hour
Advertorial
Rating
17. A style of media with a distinctive style.
Vast Wasteland
Common Carrier
All Channel Legislation
Genre
18. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Ethnic Press
Mobisodes
All Channel Legislation
19. Ads to correct deceptive advertising.
Corrective Advertising
Cover
MATV
Montage
20. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Zarred Editions
Common Carrier
Skyscrapers
Forced Exposure
21. Freely downloaded software.
Webzine
Open Source Software
Corporate Independent Studios
Mass Communication
22. Media mainly used in computer networks such as the Internet.
Unique Selling Proposition
Network
Cinematography
Feature Syndicates
23. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Syndication
Shopbills
Cyber Advertising
24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Skyscrapers
Sweeps Period
Blockbuster Mentality
Targeting
25. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Franchise Films
Demographic Segmentation
Network (broadcasting)
26. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Microcinema
Copy Testing
Culture
Cover
27. Relaxation of ownership and other rules for radio and television.
Contextual Advertising
Clear time
Derequlation
Genre
28. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Platform
Common Carrier
MATV
29. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Permission Marketing
Culture
P2P (Peer to peer)
30. Sale of radio or television content to stations on a market-by-market basis.
Vertical Integration
P2P (Peer to peer)
Syndication
Advertorial
31. Recording of one artists music by another.
Cume
Convergence
Cover
Consumer Culture
32. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Production Values
Common Carrier
Engagement
33. Rating technology.
Commuter Papers
Personal Peoplemeter
Vertical Integration
Alternative Press
34. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Off-network
Unique Selling Proposition
Blinks
Advertorial
35. A broadcasting station that aligns itself with a network.
Convergence
Affiliates
Network (broadcasting)
Sweeps Period
36. Tying two seperate but related shots in such a way that take new meaning.
Circulation
Commuter Papers
Montage
Cinematography
37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
All Channel Legislation
Corporate Independent Studios
Network (broadcasting)
Concentration on Ownership
38. The illegal recording and sale of copyrighted material.
Streaming
CATV
Narrow Casting
Piracy
39. Online billboards placed on the side of the webpage.
Targeting
Streaming
Mass Communication
Skyscrapers
40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Copy Testing
Production Values
Off-network
Engagement
41. The number of issues of a magazine or newspaper that are sold.
Circulation
Mass Communication
MATV
Copyright
42. 1 second commercials between songs on the radio.
Vertical Integration
Blinks
Niche Marketing
Personal Peoplemeter
43. Audience for specific media content becoming smaller and increasingly homogeneous.
Conglomeration
Montage
Dominate Culture / Mainstream
Audience Fragmentation
44. Placement of commercials on various online sites.
Piracy
Cyber Advertising
Rating
Mass Communication
45. The delivery of radio over the internet directly to individual listeners.
Web Radio
MP3
Permission Marketing
Mass Medium
46. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Streaming
Copyright
Mass Medium
Production Values
47. Total sale of broadcast airtime.
Feature Syndicates
Billings
Affiliates
Network Neutrality
48. Music custom selected by a disc jockey.
Playlist
Mass Communication
Genre
Cover
49. Media's content and grammar. Style and ability.
Narrow Casting
News Stage
Production Values
Demographic Segmentation
50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Mass Medium
Unique Selling Proposition
Ethnic Press
P2P (Peer to peer)