Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






3. 1962 Law Requiring all TV sets import to manufacture in the U.S.






4. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






5. Recording and downloading of audio files stored on servers.






6. Suburban or regional versions of metropolitan newspaper.






7. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. People considered to be representatives of the target market - review a number of approaches to the campaign.






10. The illegal recording and sale of copyrighted material.






11. Outmoded name for early cable television.






12. Placement of commercials on various online sites.






13. Recreation on television news of some event that is believed to have happened of which could have happened.






14. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






15. The culture that seems to hold sway with the majority of people.






16. Commuter Papers - Free dailies designed for young commuters.






17. Online billboards placed on the side of the webpage.






18. The ability to comprehand mass communication.






19. Early weekly British Publication that carried ads.






20. A consumer magazine published by a retail business for readers with similar interests.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. File compression software that permits streaming of digital audio and video data.






23. Total sale of broadcast airtime.






24. The delivery of radio over the internet directly to individual listeners.






25. Audience for specific media content becoming smaller and increasingly homogeneous.






26. The number of issues of a magazine or newspaper that are sold.






27. Connecting multiple sets of single location or building to a single - master antenna.






28. How many people listening every 15 minutes.






29. Process of creating shared meaning between the mass and audience.






30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






31. Online messages akin to billboards.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






34. Media's content and grammar. Style and ability.






35. In record retailing - albums more than 3 years old.






36. Media mainly used in computer networks such as the Internet.






37. Recording of one artists music by another.






38. Film making using high tech cameras and digital filming.






39. Sponsor-financing of movies to advance a manufactures product.






40. Ads showing up in nontraditional settings.






41. The simultaneous downloading and accessing of digital audio or video data.






42. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






43. Weekly free pages with local events.






44. Granting equal carriage over phone and cable lines.






45. Movies produced primarily for initial exhibition on theater screens.






46. Relaxation of ownership and other rules for radio and television.






47. Tying two seperate but related shots in such a way that take new meaning.






48. Placing ads in public places such as store floors - at gas pumps - in bathroom.






49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






50. Creating space for creative artists.