Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Aiming broadcasting at a smaller audience.






4. Online messages akin to billboards.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. Process of creating shared meaning between the mass and audience.






7. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






8. The ability to comprehand mass communication.






9. Media's content and grammar. Style and ability.






10. Ads showing up in nontraditional settings.






11. Tying two seperate but related shots in such a way that take new meaning.






12. Ads to correct deceptive advertising.






13. Media mainly used in computer networks such as the Internet.






14. Sale of radio or television content to stations on a market-by-market basis.






15. Lumiere brothers device that both photographed and projected action.






16. People considered to be representatives of the target market - review a number of approaches to the campaign.






17. In record retailing - albums more than 3 years old.






18. The illegal recording and sale of copyrighted material.






19. Recreation on television news of some event that is believed to have happened of which could have happened.






20. Movies produced primarily for initial exhibition on theater screens.






21. The simultaneous downloading and accessing of digital audio or video data.






22. The first film production companies.






23. Placement of commercials on various online sites.






24. Film making using high tech cameras and digital filming.






25. Movies produced with full intention of providing several sequels.






26. Recording and downloading of audio files stored on servers.






27. Connecting multiple sets of single location or building to a single - master antenna.






28. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






29. Brief video episodes of television on mobile screens.






30. Free - alternative weeklies with a local and partical orientation.






31. Percentage of a markers total population that is reached by a piece of broadcast programming.






32. Total sale of broadcast airtime.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. Online billboards placed on the side of the webpage.






35. Attractive - artful business cards use by early British people to promote themselves.






36. Measuring the effectiveness of advertising messages by showing them to consumers.






37. Music custom selected by a disc jockey.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. A medium that carries messages to other people.






40. Creating space for creative artists.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. Granting equal carriage over phone and cable lines.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. 1 second commercials between songs on the radio.






45. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






46. A consumer magazine published by a retail business for readers with similar interests.






47. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






48. Rating technology.






49. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






50. Ownership of different media companies concentrated in fewer fewer hands.