Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.






2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






3. 1 second commercials between songs on the radio.






4. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






5. When local affiliates carry a network's program.






6. Recreation on television news of some event that is believed to have happened of which could have happened.






7. Total sale of broadcast airtime.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. Aiming media content or consumer products at smaller - more specific audience.






10. Movies that can be described in one line.






11. Aiming media content at smaller - homogenous audience.






12. In record retailing - albums more than 3 years old.






13. Connecting multiple sets of single location or building to a single - master antenna.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. Process of creating shared meaning between the mass and audience.






16. A broadcasting station that aligns itself with a network.






17. Online messages akin to billboards.






18. Suburban or regional versions of metropolitan newspaper.






19. File compression software that permits streaming of digital audio and video data.






20. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. Tying two seperate but related shots in such a way that take new meaning.






23. Commuter Papers - Free dailies designed for young commuters.






24. Ads showing up in nontraditional settings.






25. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






26. Granting equal carriage over phone and cable lines.






27. Placing ads in public places such as store floors - at gas pumps - in bathroom.






28. A medium that carries messages to other people.






29. The increase in ownership or media outlet.






30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






31. Attractive - artful business cards use by early British people to promote themselves.






32. The ability to comprehand mass communication.






33. The culture that seems to hold sway with the majority of people.






34. How many people listening every 15 minutes.






35. Placement of commercials on various online sites.






36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






38. Advertising that the consumer actively accepts.






39. Media mainly used in computer networks such as the Internet.






40. Freely downloaded software.






41. Online magazine.






42. The delivery of radio over the internet directly to individual listeners.






43. The means of delivering a specific media content.






44. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






45. Early weekly British Publication that carried ads.






46. A telecommunication company required to carry messages.






47. A consumer magazine published by a retail business for readers with similar interests.






48. Weekly free pages with local events.






49. Movies produced primarily for initial exhibition on theater screens.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.