Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming broadcasting at a smaller audience.






2. Total sale of broadcast airtime.






3. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






4. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






5. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






6. Online messages akin to billboards.






7. Sale of radio or television content to stations on a market-by-market basis.






8. Media's content and grammar. Style and ability.






9. A medium that carries messages to other people.






10. Weekly free pages with local events.






11. Aiming media content at smaller - homogenous audience.






12. Placement of commercials on various online sites.






13. Film making using high tech cameras and digital filming.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. The delivery of radio over the internet directly to individual listeners.






16. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. The increase in ownership or media outlet.






19. Relaxation of ownership and other rules for radio and television.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. A consumer magazine published by a retail business for readers with similar interests.






22. Movies that can be described in one line.






23. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. The simultaneous downloading and accessing of digital audio or video data.






26. Free - alternative weeklies with a local and partical orientation.






27. A broadcasting station that aligns itself with a network.






28. Process of creating shared meaning between the mass and audience.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






31. Percentage of a markers total population that is reached by a piece of broadcast programming.






32. The illegal recording and sale of copyrighted material.






33. Attractive - artful business cards use by early British people to promote themselves.






34. People considered to be representatives of the target market - review a number of approaches to the campaign.






35. Recording and downloading of audio files stored on servers.






36. How many people listening every 15 minutes.






37. The first film production companies.






38. Early weekly British Publication that carried ads.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. 1 second commercials between songs on the radio.






41. In record retailing - albums more than 3 years old.






42. Advertising that the consumer actively accepts.






43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






44. Brief video episodes of television on mobile screens.






45. When local affiliates carry a network's program.






46. Recreation on television news of some event that is believed to have happened of which could have happened.






47. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






48. Movies produced with full intention of providing several sequels.






49. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






50. Outmoded name for early cable television.