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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.
Franchise Films
Genre
Clear time
Cinematography
2. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Mass Medium
Personal Peoplemeter
360 Marketing
3. Commuter Papers - Free dailies designed for young commuters.
Syndication
Commuter Papers
Circulation
Web Radio
4. The ability to comprehand mass communication.
Production Values
Ethnic Press
Corporate Independent Studios
Media Literacy
5. The number of issues of a magazine or newspaper that are sold.
Circulation
Mass Medium
Consumer Culture
Factory Studios
6. People considered to be representatives of the target market - review a number of approaches to the campaign.
Average Quarter-Hour
All Channel Legislation
Consumer Juries
Demographic Segmentation
7. Online billboards placed on the side of the webpage.
Common Carrier
Concentration on Ownership
Skyscrapers
Niche Marketing
8. Ownership of different media companies concentrated in fewer fewer hands.
Blinks
Network Neutrality
Concentration on Ownership
Piracy
9. Aiming media content or consumer products at smaller - more specific audience.
Billings
Copyright
Network (broadcasting)
Targeting
10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Production Values
Sweeps Period
News Stage
Network Neutrality
11. A telecommunication company required to carry messages.
Permission Marketing
Common Carrier
Unique Selling Proposition
VALS
12. Sale of radio or television content to stations on a market-by-market basis.
Network Neutrality
Platform
Syndication
Cume
13. Granting equal carriage over phone and cable lines.
Brand Magazine
Vertical Integration
Branding Films
Network Neutrality
14. Software that gets direct downloads by passing servers.
Ad-Pull Policy
P2P (Peer to peer)
Webzine
Rating
15. Measuring the effectiveness of advertising messages by showing them to consumers.
Off-network
Corrective Advertising
Copyright
Copy Testing
16. File compression software that permits streaming of digital audio and video data.
All Channel Legislation
Rating
Conglomeration
MP3
17. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Montage
Cinematography
Audience Fragmentation
18. The delivery of radio over the internet directly to individual listeners.
Vertical Integration
Average Quarter-Hour
Zarred Editions
Web Radio
19. The cumulative audience - pepole who listen every 5 minutes.
Cume
Convergence
Brand Magazine
Concentration on Ownership
20. Music custom selected by a disc jockey.
Mass Medium
Playlist
Copy Testing
News Stage
21. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
MATV
Dissident Press
Web Radio
Consumer Culture
22. Recording of one artists music by another.
Cover
Conglomeration
Piracy
Brand Magazine
23. Rating technology.
Streaming
Personal Peoplemeter
Targeting
Common Carrier
24. Brief video episodes of television on mobile screens.
Mobisodes
Piracy
Production Values
Circulation
25. Aiming media content at smaller - homogenous audience.
Mobisodes
Genre
Niche Marketing
Common Carrier
26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Circulation
Common Carrier
Digital Recording
Skyscrapers
27. Total sale of broadcast airtime.
Billings
Open Source Software
Narrow Casting
Mobisodes
28. Recording and downloading of audio files stored on servers.
Montage
Podcast
Banners
Common Carrier
29. Tying two seperate but related shots in such a way that take new meaning.
Controlled Circulation
Blockbuster Mentality
Clear time
Montage
30. Media mainly used in computer networks such as the Internet.
Network
Newsbooks
Copy Testing
Commuter Papers
31. Aiming broadcasting at a smaller audience.
Narrow Casting
Contextual Advertising
Off-network
Vertical Integration
32. Advertising that the consumer actively accepts.
Network
Clear time
Permission Marketing
MATV
33. 1 second commercials between songs on the radio.
Advertorial
Skyscrapers
Blinks
Concept Films
34. Process of creating shared meaning between the mass and audience.
Puffets
Copyright
Mass Communication
Ethnic Press
35. Involves the sale of a program that was originally run on network television: a rerun.
Billings
Off-network
Branding Films
Web Radio
36. Identifying and granting ownership of a given piece of expression to protect the creators interest.
P2P (Peer to peer)
Demographic Segmentation
Audience Fragmentation
Copyright
37. Creating space for creative artists.
Network (broadcasting)
Feature Syndicates
Platform
Production Values
38. A consumer magazine published by a retail business for readers with similar interests.
360 Marketing
Platform
Average Quarter-Hour
Brand Magazine
39. Online magazine.
Consumer Juries
Webzine
Vertical Integration
Convergence
40. Placement of commercials on various online sites.
Cyber Advertising
Production Values
Psychographic Segmentation
Franchise Films
41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Sweeps Period
Webzine
Shopbills
42. Early weekly British Publication that carried ads.
Streaming
Niche Marketing
Commuter Papers
Newsbooks
43. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Sweeps Period
Circulation
Media Literacy
44. Online messages akin to billboards.
Brand Magazine
All Channel Legislation
Banners
Blockbuster Mentality
45. Weekly free pages with local events.
Alternative Press
Audience Fragmentation
Consumer Juries
Psychographic Segmentation
46. Audience for specific media content becoming smaller and increasingly homogeneous.
Concentration on Ownership
Dissident Press
Audience Fragmentation
Microcinema
47. Movies produced with full intention of providing several sequels.
Franchise Films
Common Carrier
Consumer Culture
Blockbuster Mentality
48. Ads showing up in nontraditional settings.
360 Marketing
Ambient Advertising
Open Source Software
Podcast
49. Attractive - artful business cards use by early British people to promote themselves.
MP3
Podcast
Shopbills
Cyber Advertising
50. Outmoded name for early cable television.
Billings
Vast Wasteland
CATV
Playlist