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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Sweeps Period
Targeting
All Channel Legislation
Puffets
2. Rating technology.
Advertorial
Dominate Culture / Mainstream
Narrow Casting
Personal Peoplemeter
3. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Media Literacy
Alternative Press
Permission Marketing
4. Media mainly used in computer networks such as the Internet.
Network
Ad-Pull Policy
Skyscrapers
Network Neutrality
5. The erosions of traditional distinctive style elements.
Network
Digital Recording
Network (broadcasting)
Convergence
6. Movies that can be described in one line.
Alternative Press
Targeting
Advertorial
Concept Films
7. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Podcast
Corrective Advertising
Copyright
News Stage
8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Engagement
Unique Selling Proposition
CATV
Sweeps Period
9. Lumiere brothers device that both photographed and projected action.
Controlled Circulation
Dominate Culture / Mainstream
Cinematography
Conglomeration
10. Involves the sale of a program that was originally run on network television: a rerun.
Common Carrier
Off-network
Conglomeration
Digital Recording
11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Catalogue Albums
Convergence
Controlled Circulation
Webzine
12. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Advertorial
Web Radio
Dissident Press
13. Media's content and grammar. Style and ability.
Production Values
MP3
Circulation
Zarred Editions
14. Film making using high tech cameras and digital filming.
Microcinema
Sweeps Period
Production Values
Unique Selling Proposition
15. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Franchise Films
Ad-Pull Policy
360 Marketing
Concentration on Ownership
16. Tying two seperate but related shots in such a way that take new meaning.
Network Neutrality
Banners
Open Source Software
Montage
17. Ads to correct deceptive advertising.
Corrective Advertising
Blockbuster Mentality
Rating
Piracy
18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Webzine
Dissident Press
All Channel Legislation
19. People considered to be representatives of the target market - review a number of approaches to the campaign.
Genre
Open Source Software
Consumer Juries
Web Radio
20. Process of creating shared meaning between the mass and audience.
Mobisodes
Forced Exposure
Mass Communication
Feature Syndicates
21. 1 second commercials between songs on the radio.
Cinematography
Feature Syndicates
Blinks
Open Source Software
22. Aiming broadcasting at a smaller audience.
Production Values
Network
Narrow Casting
Blockbuster Mentality
23. In record retailing - albums more than 3 years old.
Targeting
Catalogue Albums
Engagement
Podcast
24. A broadcasting station that aligns itself with a network.
Digital Recording
Affiliates
Copy Testing
Clear time
25. The increase in ownership or media outlet.
Corrective Advertising
Mass Communication
Conglomeration
Culture
26. Percentage of a markers total population that is reached by a piece of broadcast programming.
Theatrical Films
Cyber Advertising
Demographic Segmentation
Rating
27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Microcinema
Ambient Advertising
Montage
28. Sale of radio or television content to stations on a market-by-market basis.
Copy Testing
Audience Fragmentation
Syndication
Billings
29. Freely downloaded software.
Mobisodes
Ambient Advertising
Open Source Software
Cume
30. When local affiliates carry a network's program.
Genre
Clear time
VALS
Conglomeration
31. Relaxation of ownership and other rules for radio and television.
Unique Selling Proposition
Concept Films
Derequlation
Convergence
32. Aiming media content or consumer products at smaller - more specific audience.
Niche Marketing
Controlled Circulation
Cyber Advertising
Targeting
33. Aiming media content at smaller - homogenous audience.
CATV
Genre
Niche Marketing
Cume
34. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Skyscrapers
Convergence
Network (broadcasting)
Commuter Papers
35. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Piracy
Demographic Segmentation
Cinematography
Theatrical Films
36. A consumer magazine published by a retail business for readers with similar interests.
Ethnic Press
Microcinema
Network (broadcasting)
Brand Magazine
37. Music custom selected by a disc jockey.
Playlist
Circulation
Forced Exposure
Web Radio
38. Early weekly British Publication that carried ads.
Psychographic Segmentation
Dissident Press
Corporate Independent Studios
Newsbooks
39. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Network Neutrality
Ambient Advertising
Playlist
News Stage
40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Brand Magazine
Average Quarter-Hour
Billings
41. Total sale of broadcast airtime.
Targeting
Alternative Press
Concept Films
Billings
42. The first film production companies.
Dissident Press
Factory Studios
Billings
Vast Wasteland
43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Network Neutrality
Niche Marketing
Consumer Culture
Copy Testing
44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Puffets
Piracy
Microcinema
45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Microcinema
Podcast
Engagement
Blockbuster Mentality
46. The means of delivering a specific media content.
Platform
Theatrical Films
Personal Peoplemeter
Dissident Press
47. Software that gets direct downloads by passing servers.
Blockbuster Mentality
Montage
Contextual Advertising
P2P (Peer to peer)
48. Suburban or regional versions of metropolitan newspaper.
Billings
Platform
Streaming
Zarred Editions
49. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Media Literacy
Newsbooks
Montage
50. Recording and downloading of audio files stored on servers.
Podcast
Copy Testing
Branding Films
Affiliates
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