Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. A broadcasting station that aligns itself with a network.






3. Granting equal carriage over phone and cable lines.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Suburban or regional versions of metropolitan newspaper.






6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






7. Movies produced primarily for initial exhibition on theater screens.






8. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






9. Freely downloaded software.






10. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






12. Advertising that the consumer actively accepts.






13. Recording and downloading of audio files stored on servers.






14. The number of issues of a magazine or newspaper that are sold.






15. How many people listening every 15 minutes.






16. Online billboards placed on the side of the webpage.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






20. Film making using high tech cameras and digital filming.






21. Ads to correct deceptive advertising.






22. Creating space for creative artists.






23. A telecommunication company required to carry messages.






24. A medium that carries messages to other people.






25. The simultaneous downloading and accessing of digital audio or video data.






26. Music custom selected by a disc jockey.






27. The first film production companies.






28. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






29. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






30. Brief video episodes of television on mobile screens.






31. Process of creating shared meaning between the mass and audience.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. Online messages akin to billboards.






34. Software that gets direct downloads by passing servers.






35. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






36. The erosions of traditional distinctive style elements.






37. Measuring the effectiveness of advertising messages by showing them to consumers.






38. Total sale of broadcast airtime.






39. The cumulative audience - pepole who listen every 5 minutes.






40. The delivery of radio over the internet directly to individual listeners.






41. Free - alternative weeklies with a local and partical orientation.






42. Movies that can be described in one line.






43. File compression software that permits streaming of digital audio and video data.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Early weekly British Publication that carried ads.






46. Tying two seperate but related shots in such a way that take new meaning.






47. Weekly free pages with local events.






48. Relaxation of ownership and other rules for radio and television.






49. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.