Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced with full intention of providing several sequels.






2. Free - alternative weeklies with a local and partical orientation.






3. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






4. The first film production companies.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. Attractive - artful business cards use by early British people to promote themselves.






7. Sponsor-financing of movies to advance a manufactures product.






8. Process of creating shared meaning between the mass and audience.






9. Placement of commercials on various online sites.






10. Online billboards placed on the side of the webpage.






11. Media's content and grammar. Style and ability.






12. Sale of radio or television content to stations on a market-by-market basis.






13. Freely downloaded software.






14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






15. Advertising that the consumer actively accepts.






16. Involves the sale of a program that was originally run on network television: a rerun.






17. Outmoded name for early cable television.






18. Media mainly used in computer networks such as the Internet.






19. The cumulative audience - pepole who listen every 5 minutes.






20. Movies produced primarily for initial exhibition on theater screens.






21. Total sale of broadcast airtime.






22. A telecommunication company required to carry messages.






23. 1962 Law Requiring all TV sets import to manufacture in the U.S.






24. Aiming media content at smaller - homogenous audience.






25. The means of delivering a specific media content.






26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






27. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






28. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






29. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






30. Tying two seperate but related shots in such a way that take new meaning.






31. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






33. Suburban or regional versions of metropolitan newspaper.






34. Connecting multiple sets of single location or building to a single - master antenna.






35. Audience for specific media content becoming smaller and increasingly homogeneous.






36. The ability to comprehand mass communication.






37. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






38. How many people listening every 15 minutes.






39. Early weekly British Publication that carried ads.






40. Identifying and granting ownership of a given piece of expression to protect the creators interest.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. A style of media with a distinctive style.






43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






44. Online messages akin to billboards.






45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






46. Lumiere brothers device that both photographed and projected action.






47. Software that gets direct downloads by passing servers.






48. The simultaneous downloading and accessing of digital audio or video data.






49. When local affiliates carry a network's program.






50. A broadcasting station that aligns itself with a network.