Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Placement of commercials on various online sites.






4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






5. File compression software that permits streaming of digital audio and video data.






6. Ownership of different media companies concentrated in fewer fewer hands.






7. Aiming broadcasting at a smaller audience.






8. Online messages akin to billboards.






9. Recording and downloading of audio files stored on servers.






10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






11. Total sale of broadcast airtime.






12. 1 second commercials between songs on the radio.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. The number of issues of a magazine or newspaper that are sold.






15. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






17. Recording of one artists music by another.






18. Movies that can be described in one line.






19. Audience for specific media content becoming smaller and increasingly homogeneous.






20. Outmoded name for early cable television.






21. Process of creating shared meaning between the mass and audience.






22. Weekly free pages with local events.






23. In record retailing - albums more than 3 years old.






24. The ability to comprehand mass communication.






25. The culture that seems to hold sway with the majority of people.






26. Software that gets direct downloads by passing servers.






27. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






28. Freely downloaded software.






29. Percentage of a markers total population that is reached by a piece of broadcast programming.






30. Measuring the effectiveness of advertising messages by showing them to consumers.






31. Attractive - artful business cards use by early British people to promote themselves.






32. When local affiliates carry a network's program.






33. The simultaneous downloading and accessing of digital audio or video data.






34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






35. Aiming media content or consumer products at smaller - more specific audience.






36. Online magazine.






37. Placing ads in public places such as store floors - at gas pumps - in bathroom.






38. Online billboards placed on the side of the webpage.






39. Recreation on television news of some event that is believed to have happened of which could have happened.






40. Early weekly British Publication that carried ads.






41. The means of delivering a specific media content.






42. Sponsor-financing of movies to advance a manufactures product.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






45. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






48. Ads showing up in nontraditional settings.






49. The illegal recording and sale of copyrighted material.






50. Connecting multiple sets of single location or building to a single - master antenna.