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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The first film production companies.






2. A medium that carries messages to other people.






3. Audience for specific media content becoming smaller and increasingly homogeneous.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






6. Aiming media content or consumer products at smaller - more specific audience.






7. Recording and downloading of audio files stored on servers.






8. Percentage of a markers total population that is reached by a piece of broadcast programming.






9. Aiming media content at smaller - homogenous audience.






10. 1 second commercials between songs on the radio.






11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






12. Tying two seperate but related shots in such a way that take new meaning.






13. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






14. The erosions of traditional distinctive style elements.






15. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. The means of delivering a specific media content.






18. A broadcasting station that aligns itself with a network.






19. Outmoded name for early cable television.






20. Brief video episodes of television on mobile screens.






21. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






23. Movies produced primarily for initial exhibition on theater screens.






24. Placement of commercials on various online sites.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






27. Online messages akin to billboards.






28. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






29. Recreation on television news of some event that is believed to have happened of which could have happened.






30. Total sale of broadcast airtime.






31. Advertising that the consumer actively accepts.






32. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






33. Film making using high tech cameras and digital filming.






34. Online magazine.






35. Granting equal carriage over phone and cable lines.






36. Placing ads in public places such as store floors - at gas pumps - in bathroom.






37. File compression software that permits streaming of digital audio and video data.






38. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






39. Ownership of different media companies concentrated in fewer fewer hands.






40. Attractive - artful business cards use by early British people to promote themselves.






41. Movies produced with full intention of providing several sequels.






42. Freely downloaded software.






43. Software that gets direct downloads by passing servers.






44. The number of issues of a magazine or newspaper that are sold.






45. Sale of radio or television content to stations on a market-by-market basis.






46. Rating technology.






47. Commuter Papers - Free dailies designed for young commuters.






48. The increase in ownership or media outlet.






49. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






50. The delivery of radio over the internet directly to individual listeners.







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