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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.






2. Attractive - artful business cards use by early British people to promote themselves.






3. Ownership of different media companies concentrated in fewer fewer hands.






4. Connecting multiple sets of single location or building to a single - master antenna.






5. Relaxation of ownership and other rules for radio and television.






6. Aiming broadcasting at a smaller audience.






7. Online billboards placed on the side of the webpage.






8. Recording and downloading of audio files stored on servers.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Percentage of a markers total population that is reached by a piece of broadcast programming.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






13. Ads showing up in nontraditional settings.






14. Process of creating shared meaning between the mass and audience.






15. The simultaneous downloading and accessing of digital audio or video data.






16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






17. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






18. Film making using high tech cameras and digital filming.






19. Sponsor-financing of movies to advance a manufactures product.






20. Weekly free pages with local events.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






23. A style of media with a distinctive style.






24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






25. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. Rating technology.






28. The means of delivering a specific media content.






29. Sale of radio or television content to stations on a market-by-market basis.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. The illegal recording and sale of copyrighted material.






33. Brief video episodes of television on mobile screens.






34. People considered to be representatives of the target market - review a number of approaches to the campaign.






35. The number of issues of a magazine or newspaper that are sold.






36. 1962 Law Requiring all TV sets import to manufacture in the U.S.






37. Aiming media content at smaller - homogenous audience.






38. Recording of one artists music by another.






39. Movies that can be described in one line.






40. The delivery of radio over the internet directly to individual listeners.






41. The first film production companies.






42. A broadcasting station that aligns itself with a network.






43. The culture that seems to hold sway with the majority of people.






44. Ads to correct deceptive advertising.






45. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






46. Freely downloaded software.






47. Free - alternative weeklies with a local and partical orientation.






48. The increase in ownership or media outlet.






49. Placement of commercials on various online sites.






50. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






Can you answer 50 questions in 15 minutes?



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