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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced primarily for initial exhibition on theater screens.






2. Aiming media content at smaller - homogenous audience.






3. Suburban or regional versions of metropolitan newspaper.






4. Audience for specific media content becoming smaller and increasingly homogeneous.






5. 1962 Law Requiring all TV sets import to manufacture in the U.S.






6. Sale of radio or television content to stations on a market-by-market basis.






7. Ads showing up in nontraditional settings.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. A telecommunication company required to carry messages.






10. Relaxation of ownership and other rules for radio and television.






11. Outmoded name for early cable television.






12. Placement of commercials on various online sites.






13. The first film production companies.






14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Early weekly British Publication that carried ads.






17. Online magazine.






18. Film making using high tech cameras and digital filming.






19. Music custom selected by a disc jockey.






20. A broadcasting station that aligns itself with a network.






21. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






22. Free - alternative weeklies with a local and partical orientation.






23. Software that gets direct downloads by passing servers.






24. Aiming media content or consumer products at smaller - more specific audience.






25. Total sale of broadcast airtime.






26. Online messages akin to billboards.






27. A medium that carries messages to other people.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. Connecting multiple sets of single location or building to a single - master antenna.






30. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






31. Movies that can be described in one line.






32. Involves the sale of a program that was originally run on network television: a rerun.






33. Advertising that the consumer actively accepts.






34. Attractive - artful business cards use by early British people to promote themselves.






35. The ability to comprehand mass communication.






36. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






37. Weekly free pages with local events.






38. Ads to correct deceptive advertising.






39. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. Granting equal carriage over phone and cable lines.






42. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






43. Rating technology.






44. The illegal recording and sale of copyrighted material.






45. The simultaneous downloading and accessing of digital audio or video data.






46. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






47. Sponsor-financing of movies to advance a manufactures product.






48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






49. Media mainly used in computer networks such as the Internet.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.