Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






3. File compression software that permits streaming of digital audio and video data.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. Demand by a advertiser to review an article with the threat of being pulled out - if not.






6. The increase in ownership or media outlet.






7. Attractive - artful business cards use by early British people to promote themselves.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. Commuter Papers - Free dailies designed for young commuters.






10. Online messages akin to billboards.






11. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






12. Advertising that the consumer actively accepts.






13. Weekly free pages with local events.






14. Suburban or regional versions of metropolitan newspaper.






15. Lumiere brothers device that both photographed and projected action.






16. In record retailing - albums more than 3 years old.






17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






19. A telecommunication company required to carry messages.






20. Freely downloaded software.






21. Aiming media content or consumer products at smaller - more specific audience.






22. Ads showing up in nontraditional settings.






23. The erosions of traditional distinctive style elements.






24. People considered to be representatives of the target market - review a number of approaches to the campaign.






25. Movies produced primarily for initial exhibition on theater screens.






26. Aiming broadcasting at a smaller audience.






27. Outmoded name for early cable television.






28. Music custom selected by a disc jockey.






29. Connecting multiple sets of single location or building to a single - master antenna.






30. Process of creating shared meaning between the mass and audience.






31. How many people listening every 15 minutes.






32. Movies that can be described in one line.






33. The cumulative audience - pepole who listen every 5 minutes.






34. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






35. Tying two seperate but related shots in such a way that take new meaning.






36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






37. Recording of one artists music by another.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. Movies produced with full intention of providing several sequels.






41. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






42. Early weekly British Publication that carried ads.






43. Recording and downloading of audio files stored on servers.






44. Measuring the effectiveness of advertising messages by showing them to consumers.






45. A medium that carries messages to other people.






46. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






47. The first film production companies.






48. Sale of radio or television content to stations on a market-by-market basis.






49. The simultaneous downloading and accessing of digital audio or video data.






50. A broadcasting station that aligns itself with a network.