Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. 1 second commercials between songs on the radio.






4. Placement of commercials on various online sites.






5. Online billboards placed on the side of the webpage.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. Outmoded name for early cable television.






8. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






9. Brief video episodes of television on mobile screens.






10. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






13. The erosions of traditional distinctive style elements.






14. The first film production companies.






15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






16. Attractive - artful business cards use by early British people to promote themselves.






17. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. Free - alternative weeklies with a local and partical orientation.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Relaxation of ownership and other rules for radio and television.






23. Percentage of a markers total population that is reached by a piece of broadcast programming.






24. Commuter Papers - Free dailies designed for young commuters.






25. The culture that seems to hold sway with the majority of people.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. How many people listening every 15 minutes.






28. Audience for specific media content becoming smaller and increasingly homogeneous.






29. Lumiere brothers device that both photographed and projected action.






30. A consumer magazine published by a retail business for readers with similar interests.






31. Online magazine.






32. A broadcasting station that aligns itself with a network.






33. Recreation on television news of some event that is believed to have happened of which could have happened.






34. The ability to comprehand mass communication.






35. The increase in ownership or media outlet.






36. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






37. Rating technology.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. The simultaneous downloading and accessing of digital audio or video data.






40. Film making using high tech cameras and digital filming.






41. The illegal recording and sale of copyrighted material.






42. Demand by a advertiser to review an article with the threat of being pulled out - if not.






43. Aiming broadcasting at a smaller audience.






44. Music custom selected by a disc jockey.






45. Ownership of different media companies concentrated in fewer fewer hands.






46. The cumulative audience - pepole who listen every 5 minutes.






47. Aiming media content or consumer products at smaller - more specific audience.






48. Ads showing up in nontraditional settings.






49. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






50. Total sale of broadcast airtime.