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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.






2. Rating technology.






3. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






4. Media mainly used in computer networks such as the Internet.






5. The erosions of traditional distinctive style elements.






6. Movies that can be described in one line.






7. Identifying and granting ownership of a given piece of expression to protect the creators interest.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. Lumiere brothers device that both photographed and projected action.






10. Involves the sale of a program that was originally run on network television: a rerun.






11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






12. The simultaneous downloading and accessing of digital audio or video data.






13. Media's content and grammar. Style and ability.






14. Film making using high tech cameras and digital filming.






15. Demand by a advertiser to review an article with the threat of being pulled out - if not.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Ads to correct deceptive advertising.






18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






19. People considered to be representatives of the target market - review a number of approaches to the campaign.






20. Process of creating shared meaning between the mass and audience.






21. 1 second commercials between songs on the radio.






22. Aiming broadcasting at a smaller audience.






23. In record retailing - albums more than 3 years old.






24. A broadcasting station that aligns itself with a network.






25. The increase in ownership or media outlet.






26. Percentage of a markers total population that is reached by a piece of broadcast programming.






27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






28. Sale of radio or television content to stations on a market-by-market basis.






29. Freely downloaded software.






30. When local affiliates carry a network's program.






31. Relaxation of ownership and other rules for radio and television.






32. Aiming media content or consumer products at smaller - more specific audience.






33. Aiming media content at smaller - homogenous audience.






34. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






35. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






36. A consumer magazine published by a retail business for readers with similar interests.






37. Music custom selected by a disc jockey.






38. Early weekly British Publication that carried ads.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. Total sale of broadcast airtime.






42. The first film production companies.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. The means of delivering a specific media content.






47. Software that gets direct downloads by passing servers.






48. Suburban or regional versions of metropolitan newspaper.






49. Recreation on television news of some event that is believed to have happened of which could have happened.






50. Recording and downloading of audio files stored on servers.







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