Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcasting station that aligns itself with a network.






2. Outmoded name for early cable television.






3. Ads showing up in nontraditional settings.






4. Aiming media content or consumer products at smaller - more specific audience.






5. Connecting multiple sets of single location or building to a single - master antenna.






6. Freely downloaded software.






7. Percentage of a markers total population that is reached by a piece of broadcast programming.






8. When local affiliates carry a network's program.






9. A medium that carries messages to other people.






10. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. Tying two seperate but related shots in such a way that take new meaning.






13. Recording and downloading of audio files stored on servers.






14. Recreation on television news of some event that is believed to have happened of which could have happened.






15. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






16. Placing ads in public places such as store floors - at gas pumps - in bathroom.






17. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






18. The cumulative audience - pepole who listen every 5 minutes.






19. 1962 Law Requiring all TV sets import to manufacture in the U.S.






20. Ads to correct deceptive advertising.






21. Movies produced primarily for initial exhibition on theater screens.






22. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






23. Lumiere brothers device that both photographed and projected action.






24. Early weekly British Publication that carried ads.






25. The erosions of traditional distinctive style elements.






26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






27. A consumer magazine published by a retail business for readers with similar interests.






28. Film making using high tech cameras and digital filming.






29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. The delivery of radio over the internet directly to individual listeners.






32. Identifying and granting ownership of a given piece of expression to protect the creators interest.






33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






34. Sale of radio or television content to stations on a market-by-market basis.






35. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






36. The number of issues of a magazine or newspaper that are sold.






37. Commuter Papers - Free dailies designed for young commuters.






38. Suburban or regional versions of metropolitan newspaper.






39. Rating technology.






40. How many people listening every 15 minutes.






41. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






42. Online magazine.






43. Online messages akin to billboards.






44. Advertising that the consumer actively accepts.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. Creating space for creative artists.






47. Audience for specific media content becoming smaller and increasingly homogeneous.






48. Movies that can be described in one line.






49. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






50. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.