Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies that can be described in one line.






2. Rating technology.






3. Sponsor-financing of movies to advance a manufactures product.






4. A medium that carries messages to other people.






5. Movies produced primarily for initial exhibition on theater screens.






6. When local affiliates carry a network's program.






7. Online billboards placed on the side of the webpage.






8. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






9. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. Granting equal carriage over phone and cable lines.






12. The cumulative audience - pepole who listen every 5 minutes.






13. Aiming media content at smaller - homogenous audience.






14. Music custom selected by a disc jockey.






15. Relaxation of ownership and other rules for radio and television.






16. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






17. Aiming media content or consumer products at smaller - more specific audience.






18. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






19. Involves the sale of a program that was originally run on network television: a rerun.






20. The number of issues of a magazine or newspaper that are sold.






21. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






22. Total sale of broadcast airtime.






23. Advertising that the consumer actively accepts.






24. Freely downloaded software.






25. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






26. The means of delivering a specific media content.






27. Recording and downloading of audio files stored on servers.






28. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






29. The increase in ownership or media outlet.






30. 1 second commercials between songs on the radio.






31. Percentage of a markers total population that is reached by a piece of broadcast programming.






32. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






33. The delivery of radio over the internet directly to individual listeners.






34. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






35. The illegal recording and sale of copyrighted material.






36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






37. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. Suburban or regional versions of metropolitan newspaper.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. Creating space for creative artists.






42. Software that gets direct downloads by passing servers.






43. Free - alternative weeklies with a local and partical orientation.






44. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






45. Placement of commercials on various online sites.






46. Ads to correct deceptive advertising.






47. Film making using high tech cameras and digital filming.






48. People considered to be representatives of the target market - review a number of approaches to the campaign.






49. Brief video episodes of television on mobile screens.






50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.