Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.






2. Sale of radio or television content to stations on a market-by-market basis.






3. Brief video episodes of television on mobile screens.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. Recording of one artists music by another.






6. Media's content and grammar. Style and ability.






7. Media mainly used in computer networks such as the Internet.






8. A medium that carries messages to other people.






9. Audience for specific media content becoming smaller and increasingly homogeneous.






10. Identifying and granting ownership of a given piece of expression to protect the creators interest.






11. A style of media with a distinctive style.






12. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






13. Ads showing up in nontraditional settings.






14. People considered to be representatives of the target market - review a number of approaches to the campaign.






15. Early weekly British Publication that carried ads.






16. Connecting multiple sets of single location or building to a single - master antenna.






17. Involves the sale of a program that was originally run on network television: a rerun.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. Online billboards placed on the side of the webpage.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. How many people listening every 15 minutes.






23. Recording and downloading of audio files stored on servers.






24. Movies produced primarily for initial exhibition on theater screens.






25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






27. Freely downloaded software.






28. The simultaneous downloading and accessing of digital audio or video data.






29. Demand by a advertiser to review an article with the threat of being pulled out - if not.






30. The increase in ownership or media outlet.






31. Music custom selected by a disc jockey.






32. Rating technology.






33. The delivery of radio over the internet directly to individual listeners.






34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






35. The illegal recording and sale of copyrighted material.






36. Outmoded name for early cable television.






37. Lumiere brothers device that both photographed and projected action.






38. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






39. Advertising that the consumer actively accepts.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. Attractive - artful business cards use by early British people to promote themselves.






42. Placement of commercials on various online sites.






43. Recreation on television news of some event that is believed to have happened of which could have happened.






44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






45. Ownership of different media companies concentrated in fewer fewer hands.






46. Measuring the effectiveness of advertising messages by showing them to consumers.






47. Aiming media content at smaller - homogenous audience.






48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






49. Ads to correct deceptive advertising.






50. Aiming broadcasting at a smaller audience.