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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.
Playlist
Genre
Billings
Cinematography
2. Ads showing up in nontraditional settings.
Media Literacy
Personal Peoplemeter
Production Values
360 Marketing
3. The first film production companies.
Rating
Alternative Press
Circulation
Factory Studios
4. The increase in ownership or media outlet.
Contextual Advertising
Conglomeration
MP3
Cover
5. Brief video episodes of television on mobile screens.
Blinks
Mobisodes
Personal Peoplemeter
Cume
6. Freely downloaded software.
Genre
Open Source Software
Copy Testing
Blinks
7. Media mainly used in computer networks such as the Internet.
Advertorial
Alternative Press
Engagement
Network
8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Streaming
Cinematography
CATV
9. Online billboards placed on the side of the webpage.
Copy Testing
News Stage
Skyscrapers
Network (broadcasting)
10. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Theatrical Films
Dominate Culture / Mainstream
Ambient Advertising
Genre
11. Rating technology.
Streaming
Media Literacy
Personal Peoplemeter
Webzine
12. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Cume
Controlled Circulation
Ad-Pull Policy
VALS
13. File compression software that permits streaming of digital audio and video data.
Mobisodes
MP3
Affiliates
Engagement
14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Audience Fragmentation
Off-network
Brand Magazine
Blockbuster Mentality
15. Commuter Papers - Free dailies designed for young commuters.
Niche Marketing
Ad-Pull Policy
Commuter Papers
Network Neutrality
16. Recording of one artists music by another.
Open Source Software
Network Neutrality
Circulation
Cover
17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Permission Marketing
Narrow Casting
Shopbills
Unique Selling Proposition
18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Shopbills
Blockbuster Mentality
Genre
19. Ads to correct deceptive advertising.
Conglomeration
Genre
Corrective Advertising
Billings
20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Network (broadcasting)
Cover
Genre
21. Attractive - artful business cards use by early British people to promote themselves.
Narrow Casting
Cinematography
Convergence
Shopbills
22. Online magazine.
Digital Recording
Webzine
Franchise Films
Microcinema
23. The means of delivering a specific media content.
Platform
Average Quarter-Hour
Concept Films
Open Source Software
24. In record retailing - albums more than 3 years old.
Streaming
Demographic Segmentation
Open Source Software
Catalogue Albums
25. The cumulative audience - pepole who listen every 5 minutes.
Psychographic Segmentation
Cume
Derequlation
Audience Fragmentation
26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Network (broadcasting)
Microcinema
Cover
Digital Recording
27. When local affiliates carry a network's program.
Ambient Advertising
Production Values
Clear time
Zarred Editions
28. Creating space for creative artists.
Cover
Feature Syndicates
Affiliates
VALS
29. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Consumer Juries
Streaming
Engagement
P2P (Peer to peer)
30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Brand Magazine
Off-network
Narrow Casting
31. The ability to comprehand mass communication.
Network (broadcasting)
Media Literacy
Webzine
Derequlation
32. Suburban or regional versions of metropolitan newspaper.
Montage
Zarred Editions
Skyscrapers
Conglomeration
33. Movies produced primarily for initial exhibition on theater screens.
Off-network
Media Literacy
Corporate Independent Studios
Theatrical Films
34. Music custom selected by a disc jockey.
Playlist
Demographic Segmentation
Platform
Brand Magazine
35. The culture that seems to hold sway with the majority of people.
Sweeps Period
Skyscrapers
Concentration on Ownership
Dominate Culture / Mainstream
36. Early weekly British Publication that carried ads.
Mobisodes
Banners
Newsbooks
Playlist
37. Tying two seperate but related shots in such a way that take new meaning.
Streaming
Ambient Advertising
Banners
Montage
38. Aiming media content or consumer products at smaller - more specific audience.
Network (broadcasting)
Targeting
Shopbills
Webzine
39. Movies produced with full intention of providing several sequels.
Controlled Circulation
Franchise Films
Dominate Culture / Mainstream
Media Literacy
40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Streaming
Blockbuster Mentality
Forced Exposure
Microcinema
41. Process of creating shared meaning between the mass and audience.
Mass Communication
Playlist
Catalogue Albums
Forced Exposure
42. A broadcasting station that aligns itself with a network.
Affiliates
Newsbooks
Catalogue Albums
Audience Fragmentation
43. The simultaneous downloading and accessing of digital audio or video data.
Corrective Advertising
Skyscrapers
Shopbills
Streaming
44. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Platform
Syndication
Forced Exposure
VALS
45. Weekly free pages with local events.
Media Literacy
Ambient Advertising
Demographic Segmentation
Alternative Press
46. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Niche Marketing
News Stage
Audience Fragmentation
47. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Commuter Papers
Ethnic Press
Concept Films
Franchise Films
48. A style of media with a distinctive style.
Genre
Blinks
Controlled Circulation
Narrow Casting
49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Dominate Culture / Mainstream
Culture
Web Radio
Engagement
50. Film making using high tech cameras and digital filming.
Consumer Culture
Branding Films
Vast Wasteland
Microcinema