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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content or consumer products at smaller - more specific audience.






2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






3. A telecommunication company required to carry messages.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. Aiming broadcasting at a smaller audience.






7. Weekly free pages with local events.






8. In record retailing - albums more than 3 years old.






9. The means of delivering a specific media content.






10. Music custom selected by a disc jockey.






11. Rating technology.






12. 1 second commercials between songs on the radio.






13. Connecting multiple sets of single location or building to a single - master antenna.






14. The illegal recording and sale of copyrighted material.






15. People considered to be representatives of the target market - review a number of approaches to the campaign.






16. Software that gets direct downloads by passing servers.






17. A consumer magazine published by a retail business for readers with similar interests.






18. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






19. Granting equal carriage over phone and cable lines.






20. Ads showing up in nontraditional settings.






21. A medium that carries messages to other people.






22. Tying two seperate but related shots in such a way that take new meaning.






23. Movies produced primarily for initial exhibition on theater screens.






24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






26. Commuter Papers - Free dailies designed for young commuters.






27. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






28. Advertising that the consumer actively accepts.






29. The ability to comprehand mass communication.






30. Online magazine.






31. A style of media with a distinctive style.






32. 1962 Law Requiring all TV sets import to manufacture in the U.S.






33. Attractive - artful business cards use by early British people to promote themselves.






34. The first film production companies.






35. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






36. Suburban or regional versions of metropolitan newspaper.






37. Recording and downloading of audio files stored on servers.






38. Audience for specific media content becoming smaller and increasingly homogeneous.






39. The number of issues of a magazine or newspaper that are sold.






40. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






41. Recreation on television news of some event that is believed to have happened of which could have happened.






42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






43. Ads to correct deceptive advertising.






44. Ownership of different media companies concentrated in fewer fewer hands.






45. The delivery of radio over the internet directly to individual listeners.






46. Percentage of a markers total population that is reached by a piece of broadcast programming.






47. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






48. A broadcasting station that aligns itself with a network.






49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.