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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.






2. A medium that carries messages to other people.






3. 1 second commercials between songs on the radio.






4. A consumer magazine published by a retail business for readers with similar interests.






5. Process of creating shared meaning between the mass and audience.






6. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






7. Early weekly British Publication that carried ads.






8. The cumulative audience - pepole who listen every 5 minutes.






9. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






10. Outmoded name for early cable television.






11. Recreation on television news of some event that is believed to have happened of which could have happened.






12. Aiming media content at smaller - homogenous audience.






13. Aiming broadcasting at a smaller audience.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






16. Demand by a advertiser to review an article with the threat of being pulled out - if not.






17. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






18. Recording of one artists music by another.






19. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






20. Freely downloaded software.






21. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






22. A style of media with a distinctive style.






23. Aiming media content or consumer products at smaller - more specific audience.






24. Tying two seperate but related shots in such a way that take new meaning.






25. Media's content and grammar. Style and ability.






26. Ownership of different media companies concentrated in fewer fewer hands.






27. People considered to be representatives of the target market - review a number of approaches to the campaign.






28. How many people listening every 15 minutes.






29. Online billboards placed on the side of the webpage.






30. Rating technology.






31. Weekly free pages with local events.






32. The increase in ownership or media outlet.






33. File compression software that permits streaming of digital audio and video data.






34. Online messages akin to billboards.






35. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






36. Brief video episodes of television on mobile screens.






37. Online magazine.






38. Percentage of a markers total population that is reached by a piece of broadcast programming.






39. Ads showing up in nontraditional settings.






40. Sale of radio or television content to stations on a market-by-market basis.






41. Relaxation of ownership and other rules for radio and television.






42. Commuter Papers - Free dailies designed for young commuters.






43. The culture that seems to hold sway with the majority of people.






44. A telecommunication company required to carry messages.






45. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Identifying and granting ownership of a given piece of expression to protect the creators interest.






48. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






49. Lumiere brothers device that both photographed and projected action.






50. Media mainly used in computer networks such as the Internet.