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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.






2. Freely downloaded software.






3. Involves the sale of a program that was originally run on network television: a rerun.






4. Online messages akin to billboards.






5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






6. In record retailing - albums more than 3 years old.






7. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






8. Free - alternative weeklies with a local and partical orientation.






9. Measuring the effectiveness of advertising messages by showing them to consumers.






10. File compression software that permits streaming of digital audio and video data.






11. Tying two seperate but related shots in such a way that take new meaning.






12. Rating technology.






13. Aiming media content or consumer products at smaller - more specific audience.






14. Sale of radio or television content to stations on a market-by-market basis.






15. The cumulative audience - pepole who listen every 5 minutes.






16. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






17. Identifying and granting ownership of a given piece of expression to protect the creators interest.






18. A style of media with a distinctive style.






19. When local affiliates carry a network's program.






20. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






21. 1962 Law Requiring all TV sets import to manufacture in the U.S.






22. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






24. Recording and downloading of audio files stored on servers.






25. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






26. Early weekly British Publication that carried ads.






27. 1 second commercials between songs on the radio.






28. The erosions of traditional distinctive style elements.






29. Movies produced with full intention of providing several sequels.






30. The culture that seems to hold sway with the majority of people.






31. Advertising that the consumer actively accepts.






32. A consumer magazine published by a retail business for readers with similar interests.






33. Total sale of broadcast airtime.






34. The means of delivering a specific media content.






35. Percentage of a markers total population that is reached by a piece of broadcast programming.






36. Recreation on television news of some event that is believed to have happened of which could have happened.






37. Movies produced primarily for initial exhibition on theater screens.






38. Commuter Papers - Free dailies designed for young commuters.






39. Movies that can be described in one line.






40. How many people listening every 15 minutes.






41. Process of creating shared meaning between the mass and audience.






42. A telecommunication company required to carry messages.






43. The increase in ownership or media outlet.






44. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






45. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






46. Music custom selected by a disc jockey.






47. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






48. Ownership of different media companies concentrated in fewer fewer hands.






49. Sponsor-financing of movies to advance a manufactures product.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.







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Can you answer 50 questions in 15 minutes?


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