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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Consumer Juries
Vast Wasteland
Playlist
2. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
MATV
Engagement
Ad-Pull Policy
Banners
3. Recording of one artists music by another.
Controlled Circulation
Cover
MATV
Webzine
4. Percentage of a markers total population that is reached by a piece of broadcast programming.
Mass Medium
Off-network
Vast Wasteland
Rating
5. In record retailing - albums more than 3 years old.
Genre
Catalogue Albums
Alternative Press
Contextual Advertising
6. Recording and downloading of audio files stored on servers.
Podcast
Puffets
Mass Medium
Open Source Software
7. Tying two seperate but related shots in such a way that take new meaning.
Montage
Ad-Pull Policy
Blockbuster Mentality
Webzine
8. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Streaming
All Channel Legislation
CATV
Rating
9. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Shopbills
Network (broadcasting)
Franchise Films
Podcast
10. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Circulation
Audience Fragmentation
Corporate Independent Studios
Consumer Juries
11. Process of creating shared meaning between the mass and audience.
MATV
Catalogue Albums
Network (broadcasting)
Mass Communication
12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Conglomeration
Demographic Segmentation
Concept Films
Blinks
13. Media mainly used in computer networks such as the Internet.
Ad-Pull Policy
Affiliates
Network
Audience Fragmentation
14. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Vast Wasteland
Psychographic Segmentation
Narrow Casting
15. The number of issues of a magazine or newspaper that are sold.
Common Carrier
Circulation
Piracy
Culture
16. Rating technology.
Narrow Casting
Personal Peoplemeter
Contextual Advertising
Convergence
17. Creating space for creative artists.
360 Marketing
Audience Fragmentation
Controlled Circulation
Feature Syndicates
18. Measuring the effectiveness of advertising messages by showing them to consumers.
Circulation
Cume
Franchise Films
Copy Testing
19. The culture that seems to hold sway with the majority of people.
Copy Testing
Dominate Culture / Mainstream
Circulation
Niche Marketing
20. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Production Values
Permission Marketing
Contextual Advertising
Web Radio
21. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Ad-Pull Policy
P2P (Peer to peer)
Blockbuster Mentality
22. When local affiliates carry a network's program.
Clear time
Consumer Culture
Puffets
Conglomeration
23. Commuter Papers - Free dailies designed for young commuters.
All Channel Legislation
CATV
Convergence
Commuter Papers
24. A medium that carries messages to other people.
Feature Syndicates
Permission Marketing
Mass Medium
Syndication
25. The ability to comprehand mass communication.
Microcinema
Media Literacy
Audience Fragmentation
Mass Communication
26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Cinematography
Podcast
Vertical Integration
Controlled Circulation
27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Dissident Press
Genre
Conglomeration
28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Mobisodes
Ethnic Press
Rating
Corrective Advertising
29. The delivery of radio over the internet directly to individual listeners.
Billings
Advertorial
Feature Syndicates
Web Radio
30. Ads to correct deceptive advertising.
P2P (Peer to peer)
Derequlation
Affiliates
Corrective Advertising
31. Online billboards placed on the side of the webpage.
Skyscrapers
News Stage
Personal Peoplemeter
Audience Fragmentation
32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Brand Magazine
Catalogue Albums
CATV
Unique Selling Proposition
33. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Convergence
Copyright
Platform
Webzine
34. The simultaneous downloading and accessing of digital audio or video data.
Syndication
Streaming
Consumer Juries
Factory Studios
35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Culture
Cover
Alternative Press
Forced Exposure
36. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Web Radio
Vertical Integration
Targeting
37. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Ad-Pull Policy
Culture
Controlled Circulation
38. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
VALS
Network
Sweeps Period
Vast Wasteland
39. A broadcasting station that aligns itself with a network.
Media Literacy
Controlled Circulation
Affiliates
Ethnic Press
40. The first film production companies.
Convergence
Microcinema
Factory Studios
Theatrical Films
41. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Vast Wasteland
Catalogue Albums
Psychographic Segmentation
Shopbills
42. Advertising that the consumer actively accepts.
Permission Marketing
Affiliates
News Stage
CATV
43. The illegal recording and sale of copyrighted material.
Piracy
Feature Syndicates
Brand Magazine
Syndication
44. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Conglomeration
Media Literacy
Niche Marketing
45. The erosions of traditional distinctive style elements.
Controlled Circulation
Engagement
Convergence
Puffets
46. Early weekly British Publication that carried ads.
Newsbooks
Skyscrapers
Culture
VALS
47. Involves the sale of a program that was originally run on network television: a rerun.
Permission Marketing
Off-network
CATV
VALS
48. Software that gets direct downloads by passing servers.
Media Literacy
Ambient Advertising
Common Carrier
P2P (Peer to peer)
49. Granting equal carriage over phone and cable lines.
Shopbills
Blinks
Mass Communication
Network Neutrality
50. Brief video episodes of television on mobile screens.
Open Source Software
Mobisodes
Platform
Personal Peoplemeter