Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






2. Music custom selected by a disc jockey.






3. Audience for specific media content becoming smaller and increasingly homogeneous.






4. 1962 Law Requiring all TV sets import to manufacture in the U.S.






5. Advertising that the consumer actively accepts.






6. Creating space for creative artists.






7. A telecommunication company required to carry messages.






8. Software that gets direct downloads by passing servers.






9. The increase in ownership or media outlet.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Aiming media content or consumer products at smaller - more specific audience.






12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






13. The delivery of radio over the internet directly to individual listeners.






14. Sponsor-financing of movies to advance a manufactures product.






15. Recording of one artists music by another.






16. Ownership of different media companies concentrated in fewer fewer hands.






17. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






18. The means of delivering a specific media content.






19. Online billboards placed on the side of the webpage.






20. Weekly free pages with local events.






21. In record retailing - albums more than 3 years old.






22. Freely downloaded software.






23. Brief video episodes of television on mobile screens.






24. Identifying and granting ownership of a given piece of expression to protect the creators interest.






25. Ads to correct deceptive advertising.






26. File compression software that permits streaming of digital audio and video data.






27. The cumulative audience - pepole who listen every 5 minutes.






28. Movies produced primarily for initial exhibition on theater screens.






29. Media's content and grammar. Style and ability.






30. Suburban or regional versions of metropolitan newspaper.






31. A medium that carries messages to other people.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






34. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






35. Online messages akin to billboards.






36. People considered to be representatives of the target market - review a number of approaches to the campaign.






37. Aiming media content at smaller - homogenous audience.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. Film making using high tech cameras and digital filming.






40. The illegal recording and sale of copyrighted material.






41. Movies produced with full intention of providing several sequels.






42. Early weekly British Publication that carried ads.






43. The ability to comprehand mass communication.






44. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






45. A broadcasting station that aligns itself with a network.






46. Granting equal carriage over phone and cable lines.






47. Relaxation of ownership and other rules for radio and television.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Total sale of broadcast airtime.






50. A style of media with a distinctive style.