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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Concept Films
Platform
Franchise Films
Corporate Independent Studios
2. 1 second commercials between songs on the radio.
Vertical Integration
Blinks
Genre
VALS
3. The culture that seems to hold sway with the majority of people.
Shopbills
Dominate Culture / Mainstream
Network (broadcasting)
Montage
4. Movies produced with full intention of providing several sequels.
Blockbuster Mentality
Alternative Press
Franchise Films
Affiliates
5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
All Channel Legislation
Unique Selling Proposition
Theatrical Films
Narrow Casting
6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Copy Testing
Sweeps Period
Contextual Advertising
7. People considered to be representatives of the target market - review a number of approaches to the campaign.
Podcast
Vertical Integration
Personal Peoplemeter
Consumer Juries
8. Granting equal carriage over phone and cable lines.
VALS
Ambient Advertising
Network Neutrality
Clear time
9. Recording of one artists music by another.
Cyber Advertising
Cover
Webzine
Shopbills
10. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Circulation
Factory Studios
Network
11. The illegal recording and sale of copyrighted material.
Piracy
Personal Peoplemeter
Narrow Casting
Forced Exposure
12. Aiming media content or consumer products at smaller - more specific audience.
Cinematography
MATV
Cover
Targeting
13. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Factory Studios
Off-network
Ambient Advertising
Cyber Advertising
14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Brand Magazine
Demographic Segmentation
Platform
Psychographic Segmentation
15. The delivery of radio over the internet directly to individual listeners.
Average Quarter-Hour
Web Radio
Cinematography
Culture
16. Free - alternative weeklies with a local and partical orientation.
Narrow Casting
Web Radio
Cume
Dissident Press
17. Early weekly British Publication that carried ads.
Webzine
Rating
Off-network
Newsbooks
18. The cumulative audience - pepole who listen every 5 minutes.
Piracy
Webzine
Newsbooks
Cume
19. Measuring the effectiveness of advertising messages by showing them to consumers.
Newsbooks
Cume
Copy Testing
Narrow Casting
20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Copyright
Puffets
Vast Wasteland
Culture
21. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Personal Peoplemeter
Media Literacy
Copy Testing
22. A telecommunication company required to carry messages.
Demographic Segmentation
Corrective Advertising
Personal Peoplemeter
Common Carrier
23. Lumiere brothers device that both photographed and projected action.
Cinematography
Network (broadcasting)
Cover
Banners
24. When local affiliates carry a network's program.
Clear time
Audience Fragmentation
Vast Wasteland
Copy Testing
25. Sponsor-financing of movies to advance a manufactures product.
CATV
Streaming
Brand Magazine
Branding Films
26. Relaxation of ownership and other rules for radio and television.
Cume
Ethnic Press
Derequlation
Piracy
27. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Banners
Network (broadcasting)
Cyber Advertising
28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Montage
Unique Selling Proposition
Vast Wasteland
Conglomeration
29. The means of delivering a specific media content.
Platform
Franchise Films
Psychographic Segmentation
Syndication
30. Outmoded name for early cable television.
CATV
Rating
MATV
Billings
31. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
360 Marketing
Catalogue Albums
Media Literacy
Puffets
32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Branding Films
Contextual Advertising
Mass Medium
Narrow Casting
33. A broadcasting station that aligns itself with a network.
Catalogue Albums
Sweeps Period
Affiliates
Engagement
34. Sale of radio or television content to stations on a market-by-market basis.
Genre
P2P (Peer to peer)
Syndication
Cover
35. How many people listening every 15 minutes.
Off-network
Banners
Average Quarter-Hour
Unique Selling Proposition
36. Process of creating shared meaning between the mass and audience.
Mass Communication
Cinematography
Digital Recording
Affiliates
37. Suburban or regional versions of metropolitan newspaper.
Catalogue Albums
Shopbills
Zarred Editions
Conglomeration
38. Connecting multiple sets of single location or building to a single - master antenna.
Media Literacy
Permission Marketing
MATV
Vertical Integration
39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Concentration on Ownership
Culture
Off-network
40. The increase in ownership or media outlet.
Mass Communication
Conglomeration
Psychographic Segmentation
Newsbooks
41. The erosions of traditional distinctive style elements.
Corporate Independent Studios
Convergence
Cover
Narrow Casting
42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Contextual Advertising
Concentration on Ownership
Mobisodes
43. A consumer magazine published by a retail business for readers with similar interests.
Banners
Alternative Press
Playlist
Brand Magazine
44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
360 Marketing
Advertorial
Audience Fragmentation
Playlist
45. A style of media with a distinctive style.
Mobisodes
Copyright
Genre
Conglomeration
46. Tying two seperate but related shots in such a way that take new meaning.
Media Literacy
Montage
Culture
Dominate Culture / Mainstream
47. Identifying and granting ownership of a given piece of expression to protect the creators interest.
News Stage
Banners
Copyright
CATV
48. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Circulation
Copyright
Feature Syndicates
Controlled Circulation
49. The ability to comprehand mass communication.
Media Literacy
Zarred Editions
Advertorial
Unique Selling Proposition
50. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Factory Studios
Narrow Casting
Theatrical Films