Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.






2. Ads showing up in nontraditional settings.






3. The cumulative audience - pepole who listen every 5 minutes.






4. Placing ads in public places such as store floors - at gas pumps - in bathroom.






5. Advertising that the consumer actively accepts.






6. The ability to comprehand mass communication.






7. A broadcasting station that aligns itself with a network.






8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






9. Ownership of different media companies concentrated in fewer fewer hands.






10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






11. Audience for specific media content becoming smaller and increasingly homogeneous.






12. The simultaneous downloading and accessing of digital audio or video data.






13. Outmoded name for early cable television.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. How many people listening every 15 minutes.






16. Aiming media content at smaller - homogenous audience.






17. 1962 Law Requiring all TV sets import to manufacture in the U.S.






18. Brief video episodes of television on mobile screens.






19. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






20. File compression software that permits streaming of digital audio and video data.






21. Rating technology.






22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






23. Recording and downloading of audio files stored on servers.






24. Sale of radio or television content to stations on a market-by-market basis.






25. Free - alternative weeklies with a local and partical orientation.






26. Movies that can be described in one line.






27. Process of creating shared meaning between the mass and audience.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. Freely downloaded software.






30. The increase in ownership or media outlet.






31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






32. Lumiere brothers device that both photographed and projected action.






33. A consumer magazine published by a retail business for readers with similar interests.






34. Film making using high tech cameras and digital filming.






35. Media mainly used in computer networks such as the Internet.






36. The delivery of radio over the internet directly to individual listeners.






37. Online messages akin to billboards.






38. A medium that carries messages to other people.






39. The erosions of traditional distinctive style elements.






40. A style of media with a distinctive style.






41. The first film production companies.






42. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






43. In record retailing - albums more than 3 years old.






44. Percentage of a markers total population that is reached by a piece of broadcast programming.






45. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






46. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






47. Commuter Papers - Free dailies designed for young commuters.






48. Software that gets direct downloads by passing servers.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.