Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads showing up in nontraditional settings.






2. The simultaneous downloading and accessing of digital audio or video data.






3. The illegal recording and sale of copyrighted material.






4. Demand by a advertiser to review an article with the threat of being pulled out - if not.






5. A broadcasting station that aligns itself with a network.






6. Creating space for creative artists.






7. Audience for specific media content becoming smaller and increasingly homogeneous.






8. A medium that carries messages to other people.






9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






10. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






11. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






12. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






13. Online billboards placed on the side of the webpage.






14. Granting equal carriage over phone and cable lines.






15. Media's content and grammar. Style and ability.






16. A telecommunication company required to carry messages.






17. Attractive - artful business cards use by early British people to promote themselves.






18. A style of media with a distinctive style.






19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Movies produced with full intention of providing several sequels.






22. The means of delivering a specific media content.






23. Brief video episodes of television on mobile screens.






24. The ability to comprehand mass communication.






25. Film making using high tech cameras and digital filming.






26. The number of issues of a magazine or newspaper that are sold.






27. Ads to correct deceptive advertising.






28. Aiming media content at smaller - homogenous audience.






29. Percentage of a markers total population that is reached by a piece of broadcast programming.






30. 1 second commercials between songs on the radio.






31. Tying two seperate but related shots in such a way that take new meaning.






32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






33. Process of creating shared meaning between the mass and audience.






34. Suburban or regional versions of metropolitan newspaper.






35. Connecting multiple sets of single location or building to a single - master antenna.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. Music custom selected by a disc jockey.






38. Software that gets direct downloads by passing servers.






39. Weekly free pages with local events.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






42. Placing ads in public places such as store floors - at gas pumps - in bathroom.






43. The erosions of traditional distinctive style elements.






44. Recording and downloading of audio files stored on servers.






45. A consumer magazine published by a retail business for readers with similar interests.






46. The increase in ownership or media outlet.






47. Rating technology.






48. Recreation on television news of some event that is believed to have happened of which could have happened.






49. Total sale of broadcast airtime.






50. Freely downloaded software.