Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identifying and granting ownership of a given piece of expression to protect the creators interest.






2. Online magazine.






3. Freely downloaded software.






4. Placement of commercials on various online sites.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






7. A style of media with a distinctive style.






8. Weekly free pages with local events.






9. Sponsor-financing of movies to advance a manufactures product.






10. The culture that seems to hold sway with the majority of people.






11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






12. Film making using high tech cameras and digital filming.






13. Granting equal carriage over phone and cable lines.






14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






15. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






16. Demand by a advertiser to review an article with the threat of being pulled out - if not.






17. Recording and downloading of audio files stored on servers.






18. Lumiere brothers device that both photographed and projected action.






19. Movies produced with full intention of providing several sequels.






20. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






21. The ability to comprehand mass communication.






22. Brief video episodes of television on mobile screens.






23. Music custom selected by a disc jockey.






24. When local affiliates carry a network's program.






25. Online messages akin to billboards.






26. Media mainly used in computer networks such as the Internet.






27. The number of issues of a magazine or newspaper that are sold.






28. Online billboards placed on the side of the webpage.






29. The erosions of traditional distinctive style elements.






30. Involves the sale of a program that was originally run on network television: a rerun.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Suburban or regional versions of metropolitan newspaper.






34. The simultaneous downloading and accessing of digital audio or video data.






35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






36. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






37. Ads showing up in nontraditional settings.






38. People considered to be representatives of the target market - review a number of approaches to the campaign.






39. Free - alternative weeklies with a local and partical orientation.






40. Creating space for creative artists.






41. 1962 Law Requiring all TV sets import to manufacture in the U.S.






42. Aiming broadcasting at a smaller audience.






43. Tying two seperate but related shots in such a way that take new meaning.






44. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






45. Audience for specific media content becoming smaller and increasingly homogeneous.






46. Process of creating shared meaning between the mass and audience.






47. 1 second commercials between songs on the radio.






48. Media's content and grammar. Style and ability.






49. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






50. Movies produced primarily for initial exhibition on theater screens.