Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. Ads showing up in nontraditional settings.






3. The first film production companies.






4. The increase in ownership or media outlet.






5. Brief video episodes of television on mobile screens.






6. Freely downloaded software.






7. Media mainly used in computer networks such as the Internet.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. Online billboards placed on the side of the webpage.






10. Placing ads in public places such as store floors - at gas pumps - in bathroom.






11. Rating technology.






12. Demand by a advertiser to review an article with the threat of being pulled out - if not.






13. File compression software that permits streaming of digital audio and video data.






14. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






15. Commuter Papers - Free dailies designed for young commuters.






16. Recording of one artists music by another.






17. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






19. Ads to correct deceptive advertising.






20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






21. Attractive - artful business cards use by early British people to promote themselves.






22. Online magazine.






23. The means of delivering a specific media content.






24. In record retailing - albums more than 3 years old.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






27. When local affiliates carry a network's program.






28. Creating space for creative artists.






29. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






30. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






31. The ability to comprehand mass communication.






32. Suburban or regional versions of metropolitan newspaper.






33. Movies produced primarily for initial exhibition on theater screens.






34. Music custom selected by a disc jockey.






35. The culture that seems to hold sway with the majority of people.






36. Early weekly British Publication that carried ads.






37. Tying two seperate but related shots in such a way that take new meaning.






38. Aiming media content or consumer products at smaller - more specific audience.






39. Movies produced with full intention of providing several sequels.






40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






41. Process of creating shared meaning between the mass and audience.






42. A broadcasting station that aligns itself with a network.






43. The simultaneous downloading and accessing of digital audio or video data.






44. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






45. Weekly free pages with local events.






46. Measuring the effectiveness of advertising messages by showing them to consumers.






47. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






48. A style of media with a distinctive style.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. Film making using high tech cameras and digital filming.