Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The cumulative audience - pepole who listen every 5 minutes.






2. Music custom selected by a disc jockey.






3. Connecting multiple sets of single location or building to a single - master antenna.






4. Commuter Papers - Free dailies designed for young commuters.






5. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






6. Aiming media content at smaller - homogenous audience.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. The ability to comprehand mass communication.






9. Tying two seperate but related shots in such a way that take new meaning.






10. A style of media with a distinctive style.






11. A broadcasting station that aligns itself with a network.






12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






13. A consumer magazine published by a retail business for readers with similar interests.






14. Advertising that the consumer actively accepts.






15. Online billboards placed on the side of the webpage.






16. Media's content and grammar. Style and ability.






17. Aiming media content or consumer products at smaller - more specific audience.






18. Recording and downloading of audio files stored on servers.






19. When local affiliates carry a network's program.






20. Process of creating shared meaning between the mass and audience.






21. Lumiere brothers device that both photographed and projected action.






22. Creating space for creative artists.






23. Movies produced with full intention of providing several sequels.






24. Sale of radio or television content to stations on a market-by-market basis.






25. Online magazine.






26. 1 second commercials between songs on the radio.






27. Software that gets direct downloads by passing servers.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






30. Online messages akin to billboards.






31. Free - alternative weeklies with a local and partical orientation.






32. In record retailing - albums more than 3 years old.






33. Relaxation of ownership and other rules for radio and television.






34. A telecommunication company required to carry messages.






35. The illegal recording and sale of copyrighted material.






36. Identifying and granting ownership of a given piece of expression to protect the creators interest.






37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






38. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






39. How many people listening every 15 minutes.






40. The simultaneous downloading and accessing of digital audio or video data.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. The culture that seems to hold sway with the majority of people.






43. Sponsor-financing of movies to advance a manufactures product.






44. The increase in ownership or media outlet.






45. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






46. The means of delivering a specific media content.






47. Freely downloaded software.






48. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






49. Placement of commercials on various online sites.






50. Movies that can be described in one line.