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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Webzine
Targeting
Corporate Independent Studios
2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Streaming
Puffets
Narrow Casting
Vast Wasteland
3. Ads to correct deceptive advertising.
Corporate Independent Studios
Corrective Advertising
Genre
Ad-Pull Policy
4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Culture
Demographic Segmentation
Platform
5. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Network Neutrality
All Channel Legislation
Cyber Advertising
Average Quarter-Hour
6. Measuring the effectiveness of advertising messages by showing them to consumers.
Cyber Advertising
MP3
Contextual Advertising
Copy Testing
7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vertical Integration
Vast Wasteland
Copyright
Network (broadcasting)
8. Granting equal carriage over phone and cable lines.
Cover
Network Neutrality
Clear time
MATV
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Dominate Culture / Mainstream
Branding Films
Open Source Software
Psychographic Segmentation
10. Aiming media content at smaller - homogenous audience.
Conglomeration
Syndication
Clear time
Niche Marketing
11. Rating technology.
Personal Peoplemeter
Demographic Segmentation
Copyright
MP3
12. Music custom selected by a disc jockey.
All Channel Legislation
Contextual Advertising
Playlist
Consumer Juries
13. In record retailing - albums more than 3 years old.
Catalogue Albums
Digital Recording
Dominate Culture / Mainstream
Blinks
14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
CATV
Targeting
Engagement
Concept Films
15. A style of media with a distinctive style.
Streaming
Theatrical Films
Network (broadcasting)
Genre
16. People considered to be representatives of the target market - review a number of approaches to the campaign.
Average Quarter-Hour
Permission Marketing
Digital Recording
Consumer Juries
17. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Forced Exposure
Ethnic Press
Podcast
Digital Recording
18. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Production Values
Rating
Branding Films
19. Relaxation of ownership and other rules for radio and television.
Derequlation
Genre
CATV
MP3
20. When local affiliates carry a network's program.
Clear time
360 Marketing
Alternative Press
Common Carrier
21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Cume
Psychographic Segmentation
Controlled Circulation
22. Advertising that the consumer actively accepts.
Blockbuster Mentality
Media Literacy
Dissident Press
Permission Marketing
23. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Newsbooks
Blinks
Network (broadcasting)
24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Engagement
Culture
Production Values
Average Quarter-Hour
25. Media mainly used in computer networks such as the Internet.
Permission Marketing
Network
Ethnic Press
Commuter Papers
26. Online billboards placed on the side of the webpage.
Ethnic Press
Circulation
Skyscrapers
Podcast
27. The ability to comprehand mass communication.
Catalogue Albums
Demographic Segmentation
Media Literacy
Copy Testing
28. Sponsor-financing of movies to advance a manufactures product.
Platform
P2P (Peer to peer)
Branding Films
Contextual Advertising
29. Ads showing up in nontraditional settings.
Corporate Independent Studios
360 Marketing
Concept Films
Ambient Advertising
30. Recording and downloading of audio files stored on servers.
360 Marketing
Franchise Films
Podcast
Corporate Independent Studios
31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cyber Advertising
Sweeps Period
Network (broadcasting)
Rating
32. Lumiere brothers device that both photographed and projected action.
MATV
Mass Medium
Open Source Software
Cinematography
33. Software that gets direct downloads by passing servers.
Mass Medium
Controlled Circulation
Piracy
P2P (Peer to peer)
34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Contextual Advertising
Culture
Vertical Integration
Vast Wasteland
35. Brief video episodes of television on mobile screens.
Mobisodes
CATV
Clear time
Billings
36. Aiming media content or consumer products at smaller - more specific audience.
Advertorial
Targeting
Copyright
All Channel Legislation
37. File compression software that permits streaming of digital audio and video data.
Cume
Puffets
Niche Marketing
MP3
38. A telecommunication company required to carry messages.
Common Carrier
Advertorial
MATV
Feature Syndicates
39. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Copy Testing
Consumer Culture
Conglomeration
40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Podcast
Syndication
Vast Wasteland
Unique Selling Proposition
41. How many people listening every 15 minutes.
Digital Recording
Copyright
Rating
Average Quarter-Hour
42. Weekly free pages with local events.
Banners
Alternative Press
Feature Syndicates
Mobisodes
43. The culture that seems to hold sway with the majority of people.
Derequlation
Copy Testing
Dominate Culture / Mainstream
Corrective Advertising
44. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Theatrical Films
Concentration on Ownership
Controlled Circulation
Network
45. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Niche Marketing
Engagement
Ambient Advertising
Piracy
46. Suburban or regional versions of metropolitan newspaper.
Billings
Personal Peoplemeter
Zarred Editions
Network (broadcasting)
47. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Affiliates
Cover
VALS
48. Placement of commercials on various online sites.
Concentration on Ownership
Cyber Advertising
Digital Recording
News Stage
49. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Cinematography
Ethnic Press
Theatrical Films
50. The cumulative audience - pepole who listen every 5 minutes.
Zarred Editions
Concentration on Ownership
360 Marketing
Cume
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