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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.






2. Free - alternative weeklies with a local and partical orientation.






3. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






5. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






6. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






9. Percentage of a markers total population that is reached by a piece of broadcast programming.






10. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






11. Online messages akin to billboards.






12. The simultaneous downloading and accessing of digital audio or video data.






13. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






14. A telecommunication company required to carry messages.






15. A style of media with a distinctive style.






16. Ads showing up in nontraditional settings.






17. In record retailing - albums more than 3 years old.






18. Movies produced with full intention of providing several sequels.






19. Creating space for creative artists.






20. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. Recording and downloading of audio files stored on servers.






23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






24. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. Audience for specific media content becoming smaller and increasingly homogeneous.






27. Aiming broadcasting at a smaller audience.






28. The illegal recording and sale of copyrighted material.






29. When local affiliates carry a network's program.






30. Placement of commercials on various online sites.






31. The first film production companies.






32. A medium that carries messages to other people.






33. The number of issues of a magazine or newspaper that are sold.






34. Relaxation of ownership and other rules for radio and television.






35. Attractive - artful business cards use by early British people to promote themselves.






36. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






37. 1 second commercials between songs on the radio.






38. The delivery of radio over the internet directly to individual listeners.






39. Film making using high tech cameras and digital filming.






40. The ability to comprehand mass communication.






41. How many people listening every 15 minutes.






42. Recording of one artists music by another.






43. Aiming media content or consumer products at smaller - more specific audience.






44. Media mainly used in computer networks such as the Internet.






45. Suburban or regional versions of metropolitan newspaper.






46. The erosions of traditional distinctive style elements.






47. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






48. Rating technology.






49. Lumiere brothers device that both photographed and projected action.






50. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.