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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






3. Suburban or regional versions of metropolitan newspaper.






4. Music custom selected by a disc jockey.






5. Involves the sale of a program that was originally run on network television: a rerun.






6. Software that gets direct downloads by passing servers.






7. Percentage of a markers total population that is reached by a piece of broadcast programming.






8. Connecting multiple sets of single location or building to a single - master antenna.






9. Identifying and granting ownership of a given piece of expression to protect the creators interest.






10. Online messages akin to billboards.






11. Weekly free pages with local events.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Aiming media content at smaller - homogenous audience.






14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






15. Media mainly used in computer networks such as the Internet.






16. Rating technology.






17. A consumer magazine published by a retail business for readers with similar interests.






18. Media's content and grammar. Style and ability.






19. Free - alternative weeklies with a local and partical orientation.






20. A medium that carries messages to other people.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






23. Early weekly British Publication that carried ads.






24. Sale of radio or television content to stations on a market-by-market basis.






25. When local affiliates carry a network's program.






26. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






27. Aiming media content or consumer products at smaller - more specific audience.






28. A broadcasting station that aligns itself with a network.






29. Lumiere brothers device that both photographed and projected action.






30. 1 second commercials between songs on the radio.






31. Movies produced with full intention of providing several sequels.






32. How many people listening every 15 minutes.






33. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






34. Recording and downloading of audio files stored on servers.






35. Placement of commercials on various online sites.






36. Ownership of different media companies concentrated in fewer fewer hands.






37. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






38. In record retailing - albums more than 3 years old.






39. The first film production companies.






40. Online billboards placed on the side of the webpage.






41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






42. Ads showing up in nontraditional settings.






43. The cumulative audience - pepole who listen every 5 minutes.






44. Relaxation of ownership and other rules for radio and television.






45. Total sale of broadcast airtime.






46. Outmoded name for early cable television.






47. Granting equal carriage over phone and cable lines.






48. Demand by a advertiser to review an article with the threat of being pulled out - if not.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.