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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.
Digital Recording
Web Radio
Consumer Culture
Cyber Advertising
2. In record retailing - albums more than 3 years old.
Cover
Culture
Catalogue Albums
Montage
3. Total sale of broadcast airtime.
Off-network
Podcast
Average Quarter-Hour
Billings
4. The increase in ownership or media outlet.
Culture
Narrow Casting
Conglomeration
Web Radio
5. Recreation on television news of some event that is believed to have happened of which could have happened.
Narrow Casting
News Stage
Skyscrapers
Piracy
6. Relaxation of ownership and other rules for radio and television.
Dominate Culture / Mainstream
Derequlation
Playlist
Controlled Circulation
7. Online magazine.
Branding Films
Zarred Editions
Webzine
Convergence
8. A telecommunication company required to carry messages.
Ambient Advertising
Common Carrier
Catalogue Albums
Skyscrapers
9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Theatrical Films
Engagement
Psychographic Segmentation
Playlist
10. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Platform
Convergence
News Stage
11. A style of media with a distinctive style.
Genre
Derequlation
Niche Marketing
Alternative Press
12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Production Values
Puffets
Convergence
CATV
13. Freely downloaded software.
Personal Peoplemeter
Open Source Software
Network (broadcasting)
Banners
14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Network (broadcasting)
Open Source Software
Contextual Advertising
Mobisodes
15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Open Source Software
Sweeps Period
Newsbooks
MP3
16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Brand Magazine
Puffets
All Channel Legislation
17. Weekly free pages with local events.
Factory Studios
Controlled Circulation
Alternative Press
Skyscrapers
18. Tying two seperate but related shots in such a way that take new meaning.
Copy Testing
Branding Films
Narrow Casting
Montage
19. Free - alternative weeklies with a local and partical orientation.
Controlled Circulation
Playlist
Niche Marketing
Dissident Press
20. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Culture
Unique Selling Proposition
Controlled Circulation
21. Ads showing up in nontraditional settings.
Webzine
Mass Communication
360 Marketing
P2P (Peer to peer)
22. How many people listening every 15 minutes.
Average Quarter-Hour
Concept Films
Catalogue Albums
Feature Syndicates
23. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Permission Marketing
Webzine
Controlled Circulation
Conglomeration
24. Advertising that the consumer actively accepts.
Permission Marketing
Concentration on Ownership
P2P (Peer to peer)
CATV
25. Media mainly used in computer networks such as the Internet.
Convergence
Network
Montage
Piracy
26. Online billboards placed on the side of the webpage.
Skyscrapers
Mass Medium
Convergence
CATV
27. Music custom selected by a disc jockey.
Copyright
Audience Fragmentation
CATV
Playlist
28. File compression software that permits streaming of digital audio and video data.
MP3
Culture
Shopbills
Platform
29. The delivery of radio over the internet directly to individual listeners.
Average Quarter-Hour
Web Radio
Brand Magazine
Affiliates
30. The means of delivering a specific media content.
Platform
Off-network
Corporate Independent Studios
Permission Marketing
31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
MP3
Contextual Advertising
Streaming
32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Digital Recording
Open Source Software
Advertorial
Factory Studios
33. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Demographic Segmentation
Ambient Advertising
P2P (Peer to peer)
Forced Exposure
34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Ad-Pull Policy
Forced Exposure
Franchise Films
35. The culture that seems to hold sway with the majority of people.
Newsbooks
Playlist
Cume
Dominate Culture / Mainstream
36. When local affiliates carry a network's program.
Factory Studios
Webzine
Average Quarter-Hour
Clear time
37. A medium that carries messages to other people.
Newsbooks
Average Quarter-Hour
Mass Medium
P2P (Peer to peer)
38. People considered to be representatives of the target market - review a number of approaches to the campaign.
Theatrical Films
Platform
Consumer Juries
P2P (Peer to peer)
39. Recording of one artists music by another.
Playlist
P2P (Peer to peer)
Cover
Contextual Advertising
40. Aiming broadcasting at a smaller audience.
Network
360 Marketing
Narrow Casting
Average Quarter-Hour
41. Movies produced with full intention of providing several sequels.
Billings
Psychographic Segmentation
Franchise Films
Puffets
42. Aiming media content at smaller - homogenous audience.
Genre
Blinks
Theatrical Films
Niche Marketing
43. Online messages akin to billboards.
Controlled Circulation
Banners
Shopbills
Conglomeration
44. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Webzine
Cume
Dissident Press
45. Suburban or regional versions of metropolitan newspaper.
Conglomeration
Blinks
Branding Films
Zarred Editions
46. Commuter Papers - Free dailies designed for young commuters.
P2P (Peer to peer)
Circulation
Streaming
Commuter Papers
47. Connecting multiple sets of single location or building to a single - master antenna.
Ad-Pull Policy
Web Radio
MATV
Demographic Segmentation
48. 1 second commercials between songs on the radio.
All Channel Legislation
Blinks
Permission Marketing
Clear time
49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Digital Recording
Copy Testing
MATV
50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Digital Recording
Contextual Advertising
Web Radio