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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. In record retailing - albums more than 3 years old.






4. Demand by a advertiser to review an article with the threat of being pulled out - if not.






5. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






6. 1 second commercials between songs on the radio.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. 1962 Law Requiring all TV sets import to manufacture in the U.S.






9. Free - alternative weeklies with a local and partical orientation.






10. Aiming media content at smaller - homogenous audience.






11. Early weekly British Publication that carried ads.






12. The ability to comprehand mass communication.






13. Sale of radio or television content to stations on a market-by-market basis.






14. Music custom selected by a disc jockey.






15. How many people listening every 15 minutes.






16. A consumer magazine published by a retail business for readers with similar interests.






17. Tying two seperate but related shots in such a way that take new meaning.






18. Relaxation of ownership and other rules for radio and television.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






21. Outmoded name for early cable television.






22. Ownership of different media companies concentrated in fewer fewer hands.






23. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






24. Attractive - artful business cards use by early British people to promote themselves.






25. Rating technology.






26. Audience for specific media content becoming smaller and increasingly homogeneous.






27. Online billboards placed on the side of the webpage.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. Granting equal carriage over phone and cable lines.






30. Total sale of broadcast airtime.






31. Process of creating shared meaning between the mass and audience.






32. File compression software that permits streaming of digital audio and video data.






33. Brief video episodes of television on mobile screens.






34. Recording of one artists music by another.






35. Online magazine.






36. Percentage of a markers total population that is reached by a piece of broadcast programming.






37. A style of media with a distinctive style.






38. The number of issues of a magazine or newspaper that are sold.






39. The culture that seems to hold sway with the majority of people.






40. Online messages akin to billboards.






41. Film making using high tech cameras and digital filming.






42. Lumiere brothers device that both photographed and projected action.






43. Involves the sale of a program that was originally run on network television: a rerun.






44. The delivery of radio over the internet directly to individual listeners.






45. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






47. Creating space for creative artists.






48. Media mainly used in computer networks such as the Internet.






49. Movies produced primarily for initial exhibition on theater screens.






50. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.