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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Mass Medium
Rating
Unique Selling Proposition
Production Values
2. A telecommunication company required to carry messages.
MATV
Genre
Corrective Advertising
Common Carrier
3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Controlled Circulation
VALS
Vertical Integration
Playlist
4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Sweeps Period
Consumer Culture
Concentration on Ownership
Vertical Integration
5. Music custom selected by a disc jockey.
Dominate Culture / Mainstream
Copyright
Targeting
Playlist
6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Blinks
Culture
Dissident Press
CATV
7. The delivery of radio over the internet directly to individual listeners.
Banners
Zarred Editions
Web Radio
Digital Recording
8. People considered to be representatives of the target market - review a number of approaches to the campaign.
Culture
Copy Testing
Cover
Consumer Juries
9. Ads to correct deceptive advertising.
Corrective Advertising
All Channel Legislation
Puffets
Mass Communication
10. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Dissident Press
Ambient Advertising
Sweeps Period
Catalogue Albums
11. Tying two seperate but related shots in such a way that take new meaning.
Montage
Franchise Films
All Channel Legislation
360 Marketing
12. When local affiliates carry a network's program.
P2P (Peer to peer)
Clear time
Convergence
VALS
13. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Theatrical Films
Mass Medium
Zarred Editions
14. Process of creating shared meaning between the mass and audience.
Conglomeration
Streaming
MATV
Mass Communication
15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Concentration on Ownership
Cinematography
Network (broadcasting)
Convergence
16. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Engagement
Narrow Casting
Targeting
Corporate Independent Studios
17. A medium that carries messages to other people.
Convergence
Mass Medium
Permission Marketing
Microcinema
18. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Open Source Software
Copy Testing
Commuter Papers
Vast Wasteland
19. 1 second commercials between songs on the radio.
Contextual Advertising
Banners
Mobisodes
Blinks
20. Involves the sale of a program that was originally run on network television: a rerun.
Production Values
Cume
Streaming
Off-network
21. Outmoded name for early cable television.
Syndication
Brand Magazine
All Channel Legislation
CATV
22. Online messages akin to billboards.
Banners
Network
Conglomeration
Theatrical Films
23. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Cume
Playlist
Network (broadcasting)
24. Weekly free pages with local events.
Network (broadcasting)
Alternative Press
Permission Marketing
Corporate Independent Studios
25. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Average Quarter-Hour
Dominate Culture / Mainstream
Network
26. File compression software that permits streaming of digital audio and video data.
MP3
MATV
Niche Marketing
VALS
27. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Platform
Advertorial
Corrective Advertising
Factory Studios
28. Media's content and grammar. Style and ability.
Production Values
Factory Studios
Rating
Consumer Culture
29. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Open Source Software
Demographic Segmentation
Psychographic Segmentation
Ad-Pull Policy
30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Banners
Forced Exposure
Digital Recording
Cyber Advertising
31. A style of media with a distinctive style.
Dissident Press
Genre
Personal Peoplemeter
Syndication
32. Commuter Papers - Free dailies designed for young commuters.
Zarred Editions
Commuter Papers
Audience Fragmentation
Controlled Circulation
33. Movies that can be described in one line.
Concept Films
Network (broadcasting)
Copy Testing
Streaming
34. The cumulative audience - pepole who listen every 5 minutes.
Narrow Casting
Banners
Dominate Culture / Mainstream
Cume
35. Early weekly British Publication that carried ads.
News Stage
Mass Communication
Newsbooks
Conglomeration
36. A consumer magazine published by a retail business for readers with similar interests.
Culture
Brand Magazine
VALS
Consumer Juries
37. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Copy Testing
Demographic Segmentation
Network (broadcasting)
Derequlation
38. Total sale of broadcast airtime.
Branding Films
Banners
All Channel Legislation
Billings
39. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Vast Wasteland
Network (broadcasting)
Montage
40. The simultaneous downloading and accessing of digital audio or video data.
Skyscrapers
Rating
Streaming
Concentration on Ownership
41. The ability to comprehand mass communication.
Narrow Casting
Media Literacy
Concentration on Ownership
Commuter Papers
42. Brief video episodes of television on mobile screens.
Mobisodes
Demographic Segmentation
Newsbooks
MATV
43. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Webzine
Affiliates
Forced Exposure
All Channel Legislation
44. Online billboards placed on the side of the webpage.
Skyscrapers
Consumer Juries
Genre
Conglomeration
45. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Narrow Casting
Network (broadcasting)
Unique Selling Proposition
46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Controlled Circulation
P2P (Peer to peer)
Contextual Advertising
Network
47. Advertising that the consumer actively accepts.
Rating
Playlist
Permission Marketing
Convergence
48. Freely downloaded software.
Average Quarter-Hour
Open Source Software
Blinks
Factory Studios
49. The illegal recording and sale of copyrighted material.
Piracy
Engagement
360 Marketing
Rating
50. Relaxation of ownership and other rules for radio and television.
Derequlation
MP3
P2P (Peer to peer)
Targeting