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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.
Microcinema
Consumer Juries
Network (broadcasting)
Cyber Advertising
2. Ads showing up in nontraditional settings.
Cume
Concentration on Ownership
Convergence
360 Marketing
3. The cumulative audience - pepole who listen every 5 minutes.
VALS
Shopbills
Network Neutrality
Cume
4. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Copy Testing
Ethnic Press
Ambient Advertising
Derequlation
5. Advertising that the consumer actively accepts.
Ethnic Press
360 Marketing
Permission Marketing
Blockbuster Mentality
6. The ability to comprehand mass communication.
Skyscrapers
Media Literacy
Production Values
Factory Studios
7. A broadcasting station that aligns itself with a network.
Copy Testing
Affiliates
Permission Marketing
Puffets
8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Dominate Culture / Mainstream
Banners
MP3
Culture
9. Ownership of different media companies concentrated in fewer fewer hands.
Targeting
Digital Recording
All Channel Legislation
Concentration on Ownership
10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Blinks
Cover
Sweeps Period
Network
11. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Permission Marketing
Corporate Independent Studios
Narrow Casting
12. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Common Carrier
Puffets
Media Literacy
13. Outmoded name for early cable television.
Brand Magazine
Piracy
CATV
Convergence
14. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Network
Vertical Integration
Brand Magazine
15. How many people listening every 15 minutes.
Rating
Banners
Average Quarter-Hour
Franchise Films
16. Aiming media content at smaller - homogenous audience.
Niche Marketing
Demographic Segmentation
Dominate Culture / Mainstream
Common Carrier
17. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Zarred Editions
Branding Films
Brand Magazine
All Channel Legislation
18. Brief video episodes of television on mobile screens.
Franchise Films
Cinematography
Mobisodes
Corporate Independent Studios
19. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Corrective Advertising
Feature Syndicates
Montage
20. File compression software that permits streaming of digital audio and video data.
Feature Syndicates
Genre
VALS
MP3
21. Rating technology.
Copyright
Personal Peoplemeter
Network Neutrality
Circulation
22. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blockbuster Mentality
Engagement
Commuter Papers
Puffets
23. Recording and downloading of audio files stored on servers.
Digital Recording
Podcast
Clear time
Corrective Advertising
24. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Corporate Independent Studios
Concentration on Ownership
Controlled Circulation
25. Free - alternative weeklies with a local and partical orientation.
Demographic Segmentation
Concentration on Ownership
Dissident Press
Podcast
26. Movies that can be described in one line.
Theatrical Films
Concept Films
Niche Marketing
CATV
27. Process of creating shared meaning between the mass and audience.
Mass Communication
VALS
Webzine
Narrow Casting
28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Psychographic Segmentation
VALS
Commuter Papers
All Channel Legislation
29. Freely downloaded software.
Open Source Software
Web Radio
Piracy
Puffets
30. The increase in ownership or media outlet.
Conglomeration
Ethnic Press
Mass Medium
CATV
31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Culture
Consumer Culture
Rating
Off-network
32. Lumiere brothers device that both photographed and projected action.
Permission Marketing
Commuter Papers
Contextual Advertising
Cinematography
33. A consumer magazine published by a retail business for readers with similar interests.
Convergence
Rating
All Channel Legislation
Brand Magazine
34. Film making using high tech cameras and digital filming.
Microcinema
Ad-Pull Policy
Zarred Editions
MATV
35. Media mainly used in computer networks such as the Internet.
Media Literacy
P2P (Peer to peer)
Ambient Advertising
Network
36. The delivery of radio over the internet directly to individual listeners.
Piracy
Personal Peoplemeter
Web Radio
Cume
37. Online messages akin to billboards.
Blockbuster Mentality
Billings
Controlled Circulation
Banners
38. A medium that carries messages to other people.
Concept Films
Mass Medium
360 Marketing
Syndication
39. The erosions of traditional distinctive style elements.
Skyscrapers
Convergence
Consumer Culture
Common Carrier
40. A style of media with a distinctive style.
Digital Recording
Genre
Zarred Editions
Corporate Independent Studios
41. The first film production companies.
Platform
Skyscrapers
Web Radio
Factory Studios
42. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Shopbills
Forced Exposure
Genre
43. In record retailing - albums more than 3 years old.
Feature Syndicates
Catalogue Albums
Commuter Papers
Common Carrier
44. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Network
Audience Fragmentation
Franchise Films
45. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Sweeps Period
Vertical Integration
Personal Peoplemeter
46. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Cinematography
Rating
Advertorial
Network Neutrality
47. Commuter Papers - Free dailies designed for young commuters.
Forced Exposure
Commuter Papers
Streaming
Puffets
48. Software that gets direct downloads by passing servers.
Vertical Integration
P2P (Peer to peer)
Ad-Pull Policy
Piracy
49. Connecting multiple sets of single location or building to a single - master antenna.
All Channel Legislation
MATV
Network
Vast Wasteland
50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Platform
CATV
Unique Selling Proposition
Clear time