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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






2. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






3. Recording of one artists music by another.






4. Creating space for creative artists.






5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






6. Involves the sale of a program that was originally run on network television: a rerun.






7. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






8. Sale of radio or television content to stations on a market-by-market basis.






9. Online messages akin to billboards.






10. Placement of commercials on various online sites.






11. Granting equal carriage over phone and cable lines.






12. Brief video episodes of television on mobile screens.






13. Weekly free pages with local events.






14. How many people listening every 15 minutes.






15. Sponsor-financing of movies to advance a manufactures product.






16. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






17. Outmoded name for early cable television.






18. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






19. A telecommunication company required to carry messages.






20. Recording and downloading of audio files stored on servers.






21. Free - alternative weeklies with a local and partical orientation.






22. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






23. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






24. The erosions of traditional distinctive style elements.






25. Online billboards placed on the side of the webpage.






26. A broadcasting station that aligns itself with a network.






27. The simultaneous downloading and accessing of digital audio or video data.






28. Ownership of different media companies concentrated in fewer fewer hands.






29. A medium that carries messages to other people.






30. Film making using high tech cameras and digital filming.






31. Online magazine.






32. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






33. When local affiliates carry a network's program.






34. Tying two seperate but related shots in such a way that take new meaning.






35. Lumiere brothers device that both photographed and projected action.






36. The means of delivering a specific media content.






37. Percentage of a markers total population that is reached by a piece of broadcast programming.






38. The cumulative audience - pepole who listen every 5 minutes.






39. People considered to be representatives of the target market - review a number of approaches to the campaign.






40. Recreation on television news of some event that is believed to have happened of which could have happened.






41. Software that gets direct downloads by passing servers.






42. In record retailing - albums more than 3 years old.






43. Ads showing up in nontraditional settings.






44. Advertising that the consumer actively accepts.






45. Suburban or regional versions of metropolitan newspaper.






46. Aiming media content or consumer products at smaller - more specific audience.






47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






48. Media's content and grammar. Style and ability.






49. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.







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