Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.






2. Granting equal carriage over phone and cable lines.






3. Placing ads in public places such as store floors - at gas pumps - in bathroom.






4. Advertising that the consumer actively accepts.






5. Weekly free pages with local events.






6. Aiming media content at smaller - homogenous audience.






7. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






8. Placement of commercials on various online sites.






9. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






10. Sale of radio or television content to stations on a market-by-market basis.






11. A broadcasting station that aligns itself with a network.






12. Music custom selected by a disc jockey.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






15. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






16. Process of creating shared meaning between the mass and audience.






17. Sponsor-financing of movies to advance a manufactures product.






18. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






22. 1 second commercials between songs on the radio.






23. Tying two seperate but related shots in such a way that take new meaning.






24. Aiming broadcasting at a smaller audience.






25. Suburban or regional versions of metropolitan newspaper.






26. Movies produced primarily for initial exhibition on theater screens.






27. Online billboards placed on the side of the webpage.






28. How many people listening every 15 minutes.






29. The delivery of radio over the internet directly to individual listeners.






30. Commuter Papers - Free dailies designed for young commuters.






31. File compression software that permits streaming of digital audio and video data.






32. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






33. When local affiliates carry a network's program.






34. Percentage of a markers total population that is reached by a piece of broadcast programming.






35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. Measuring the effectiveness of advertising messages by showing them to consumers.






38. Rating technology.






39. Software that gets direct downloads by passing servers.






40. Total sale of broadcast airtime.






41. The means of delivering a specific media content.






42. The first film production companies.






43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






44. Early weekly British Publication that carried ads.






45. A consumer magazine published by a retail business for readers with similar interests.






46. Identifying and granting ownership of a given piece of expression to protect the creators interest.






47. In record retailing - albums more than 3 years old.






48. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






49. Media's content and grammar. Style and ability.






50. Movies that can be described in one line.