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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.
Shopbills
Concept Films
Cyber Advertising
MATV
2. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Niche Marketing
Forced Exposure
Average Quarter-Hour
3. The first film production companies.
Convergence
Corporate Independent Studios
Network (broadcasting)
Factory Studios
4. A telecommunication company required to carry messages.
Permission Marketing
Culture
Common Carrier
Corrective Advertising
5. Freely downloaded software.
All Channel Legislation
Open Source Software
Skyscrapers
Cover
6. Music custom selected by a disc jockey.
Playlist
Advertorial
Unique Selling Proposition
Mass Communication
7. Online magazine.
Advertorial
Factory Studios
News Stage
Webzine
8. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Dissident Press
360 Marketing
Zarred Editions
9. Attractive - artful business cards use by early British people to promote themselves.
Unique Selling Proposition
Webzine
Media Literacy
Shopbills
10. A broadcasting station that aligns itself with a network.
Dominate Culture / Mainstream
Web Radio
Contextual Advertising
Affiliates
11. Movies produced primarily for initial exhibition on theater screens.
Narrow Casting
Newsbooks
Theatrical Films
Forced Exposure
12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Off-network
Puffets
News Stage
Ad-Pull Policy
13. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Network (broadcasting)
Ambient Advertising
Newsbooks
Billings
14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Sweeps Period
Network Neutrality
Contextual Advertising
15. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
P2P (Peer to peer)
Average Quarter-Hour
Consumer Culture
16. Sponsor-financing of movies to advance a manufactures product.
Corrective Advertising
Theatrical Films
Playlist
Branding Films
17. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Engagement
Newsbooks
VALS
Franchise Films
18. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
MP3
Narrow Casting
Franchise Films
19. Outmoded name for early cable television.
CATV
Factory Studios
Microcinema
Derequlation
20. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Commuter Papers
Copy Testing
Rating
21. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
MATV
Open Source Software
Vertical Integration
Audience Fragmentation
22. Process of creating shared meaning between the mass and audience.
Rating
Mass Medium
Mass Communication
Microcinema
23. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Ambient Advertising
Newsbooks
Common Carrier
24. Movies that can be described in one line.
Affiliates
Concept Films
Targeting
Permission Marketing
25. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Branding Films
Unique Selling Proposition
Convergence
Copy Testing
26. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Engagement
Cume
Advertorial
27. Aiming broadcasting at a smaller audience.
Billings
Montage
Targeting
Narrow Casting
28. Early weekly British Publication that carried ads.
Branding Films
Newsbooks
Narrow Casting
Consumer Culture
29. Ads showing up in nontraditional settings.
Unique Selling Proposition
Average Quarter-Hour
360 Marketing
Puffets
30. The simultaneous downloading and accessing of digital audio or video data.
Alternative Press
Cyber Advertising
Streaming
Catalogue Albums
31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Shopbills
Ethnic Press
Mass Communication
Engagement
32. Granting equal carriage over phone and cable lines.
Network Neutrality
Mass Medium
Controlled Circulation
Consumer Juries
33. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Syndication
Forced Exposure
Alternative Press
Average Quarter-Hour
34. The number of issues of a magazine or newspaper that are sold.
Genre
Web Radio
Circulation
Niche Marketing
35. Creating space for creative artists.
360 Marketing
Media Literacy
Feature Syndicates
Genre
36. A consumer magazine published by a retail business for readers with similar interests.
Newsbooks
Brand Magazine
Convergence
Cume
37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Consumer Culture
Psychographic Segmentation
Niche Marketing
38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Demographic Segmentation
Network (broadcasting)
MP3
Brand Magazine
39. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Montage
Narrow Casting
Targeting
40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Commuter Papers
Theatrical Films
Dissident Press
41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Off-network
Clear time
Affiliates
42. The ability to comprehand mass communication.
Shopbills
Alternative Press
Banners
Media Literacy
43. Sale of radio or television content to stations on a market-by-market basis.
Theatrical Films
Blinks
Conglomeration
Syndication
44. Ads to correct deceptive advertising.
Corrective Advertising
Microcinema
Blockbuster Mentality
Branding Films
45. The means of delivering a specific media content.
Platform
Newsbooks
Cyber Advertising
Mass Communication
46. How many people listening every 15 minutes.
Corporate Independent Studios
Average Quarter-Hour
Catalogue Albums
Convergence
47. Rating technology.
Personal Peoplemeter
Copyright
Franchise Films
Narrow Casting
48. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Genre
Derequlation
Blockbuster Mentality
Brand Magazine
49. Commuter Papers - Free dailies designed for young commuters.
Off-network
Advertorial
Commuter Papers
Derequlation
50. File compression software that permits streaming of digital audio and video data.
Vertical Integration
MP3
Montage
Ethnic Press