Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.






2. Ads to correct deceptive advertising.






3. Lumiere brothers device that both photographed and projected action.






4. Involves the sale of a program that was originally run on network television: a rerun.






5. 1 second commercials between songs on the radio.






6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






7. The means of delivering a specific media content.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. Advertising that the consumer actively accepts.






11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






12. The erosions of traditional distinctive style elements.






13. Outmoded name for early cable television.






14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






15. Placement of commercials on various online sites.






16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






17. Aiming broadcasting at a smaller audience.






18. Recreation on television news of some event that is believed to have happened of which could have happened.






19. Audience for specific media content becoming smaller and increasingly homogeneous.






20. Weekly free pages with local events.






21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






22. The cumulative audience - pepole who listen every 5 minutes.






23. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






24. Percentage of a markers total population that is reached by a piece of broadcast programming.






25. Freely downloaded software.






26. Aiming media content at smaller - homogenous audience.






27. A consumer magazine published by a retail business for readers with similar interests.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. Online billboards placed on the side of the webpage.






30. A style of media with a distinctive style.






31. Tying two seperate but related shots in such a way that take new meaning.






32. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






33. Online magazine.






34. Music custom selected by a disc jockey.






35. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






36. A broadcasting station that aligns itself with a network.






37. Movies produced primarily for initial exhibition on theater screens.






38. Media's content and grammar. Style and ability.






39. Movies that can be described in one line.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. Ownership of different media companies concentrated in fewer fewer hands.






42. In record retailing - albums more than 3 years old.






43. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






44. Commuter Papers - Free dailies designed for young commuters.






45. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






46. Ads showing up in nontraditional settings.






47. Placing ads in public places such as store floors - at gas pumps - in bathroom.






48. Sponsor-financing of movies to advance a manufactures product.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. Sale of radio or television content to stations on a market-by-market basis.