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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. Advertising that the consumer actively accepts.






3. When local affiliates carry a network's program.






4. Creating space for creative artists.






5. Ownership of different media companies concentrated in fewer fewer hands.






6. Recording and downloading of audio files stored on servers.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. Outmoded name for early cable television.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. The means of delivering a specific media content.






12. Total sale of broadcast airtime.






13. The culture that seems to hold sway with the majority of people.






14. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Attractive - artful business cards use by early British people to promote themselves.






17. A broadcasting station that aligns itself with a network.






18. Sponsor-financing of movies to advance a manufactures product.






19. Suburban or regional versions of metropolitan newspaper.






20. Brief video episodes of television on mobile screens.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. 1962 Law Requiring all TV sets import to manufacture in the U.S.






23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






24. Process of creating shared meaning between the mass and audience.






25. Recording of one artists music by another.






26. Relaxation of ownership and other rules for radio and television.






27. Involves the sale of a program that was originally run on network television: a rerun.






28. File compression software that permits streaming of digital audio and video data.






29. The increase in ownership or media outlet.






30. Identifying and granting ownership of a given piece of expression to protect the creators interest.






31. Measuring the effectiveness of advertising messages by showing them to consumers.






32. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






33. The delivery of radio over the internet directly to individual listeners.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. Music custom selected by a disc jockey.






36. A style of media with a distinctive style.






37. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






38. Aiming media content or consumer products at smaller - more specific audience.






39. The ability to comprehand mass communication.






40. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






41. The illegal recording and sale of copyrighted material.






42. Online messages akin to billboards.






43. The first film production companies.






44. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






45. A medium that carries messages to other people.






46. In record retailing - albums more than 3 years old.






47. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






49. The simultaneous downloading and accessing of digital audio or video data.






50. The number of issues of a magazine or newspaper that are sold.







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