Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Granting equal carriage over phone and cable lines.






2. Placement of commercials on various online sites.






3. Involves the sale of a program that was originally run on network television: a rerun.






4. Suburban or regional versions of metropolitan newspaper.






5. Commuter Papers - Free dailies designed for young commuters.






6. Measuring the effectiveness of advertising messages by showing them to consumers.






7. The increase in ownership or media outlet.






8. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






9. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






10. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






11. The ability to comprehand mass communication.






12. Advertising that the consumer actively accepts.






13. Rating technology.






14. People considered to be representatives of the target market - review a number of approaches to the campaign.






15. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






16. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






17. Relaxation of ownership and other rules for radio and television.






18. Music custom selected by a disc jockey.






19. Online billboards placed on the side of the webpage.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. How many people listening every 15 minutes.






22. Ads showing up in nontraditional settings.






23. Early weekly British Publication that carried ads.






24. Sale of radio or television content to stations on a market-by-market basis.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Aiming media content at smaller - homogenous audience.






27. Ads to correct deceptive advertising.






28. 1962 Law Requiring all TV sets import to manufacture in the U.S.






29. The number of issues of a magazine or newspaper that are sold.






30. Movies produced primarily for initial exhibition on theater screens.






31. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






32. When local affiliates carry a network's program.






33. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






34. Online magazine.






35. In record retailing - albums more than 3 years old.






36. Freely downloaded software.






37. Audience for specific media content becoming smaller and increasingly homogeneous.






38. A broadcasting station that aligns itself with a network.






39. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






40. The illegal recording and sale of copyrighted material.






41. The delivery of radio over the internet directly to individual listeners.






42. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






43. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






44. Outmoded name for early cable television.






45. Creating space for creative artists.






46. Weekly free pages with local events.






47. Attractive - artful business cards use by early British people to promote themselves.






48. Tying two seperate but related shots in such a way that take new meaning.






49. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.