Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.






2. 1962 Law Requiring all TV sets import to manufacture in the U.S.






3. The increase in ownership or media outlet.






4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






5. The means of delivering a specific media content.






6. The first film production companies.






7. Suburban or regional versions of metropolitan newspaper.






8. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






9. Process of creating shared meaning between the mass and audience.






10. Placing ads in public places such as store floors - at gas pumps - in bathroom.






11. Aiming broadcasting at a smaller audience.






12. The delivery of radio over the internet directly to individual listeners.






13. Movies produced with full intention of providing several sequels.






14. Software that gets direct downloads by passing servers.






15. Sponsor-financing of movies to advance a manufactures product.






16. Demand by a advertiser to review an article with the threat of being pulled out - if not.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. When local affiliates carry a network's program.






19. Commuter Papers - Free dailies designed for young commuters.






20. Measuring the effectiveness of advertising messages by showing them to consumers.






21. Sale of radio or television content to stations on a market-by-market basis.






22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






23. Rating technology.






24. Advertising that the consumer actively accepts.






25. Media's content and grammar. Style and ability.






26. Outmoded name for early cable television.






27. Audience for specific media content becoming smaller and increasingly homogeneous.






28. Movies that can be described in one line.






29. Recording of one artists music by another.






30. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. File compression software that permits streaming of digital audio and video data.






33. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






34. How many people listening every 15 minutes.






35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






36. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






37. Recording and downloading of audio files stored on servers.






38. A telecommunication company required to carry messages.






39. A medium that carries messages to other people.






40. Percentage of a markers total population that is reached by a piece of broadcast programming.






41. Free - alternative weeklies with a local and partical orientation.






42. Creating space for creative artists.






43. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






44. Lumiere brothers device that both photographed and projected action.






45. Aiming media content or consumer products at smaller - more specific audience.






46. The simultaneous downloading and accessing of digital audio or video data.






47. Online messages akin to billboards.






48. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






49. Freely downloaded software.






50. Online magazine.