Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.






2. The first film production companies.






3. The culture that seems to hold sway with the majority of people.






4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






5. Rating technology.






6. The simultaneous downloading and accessing of digital audio or video data.






7. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






8. Aiming broadcasting at a smaller audience.






9. The means of delivering a specific media content.






10. The delivery of radio over the internet directly to individual listeners.






11. Recording of one artists music by another.






12. Weekly free pages with local events.






13. The ability to comprehand mass communication.






14. Granting equal carriage over phone and cable lines.






15. Ads to correct deceptive advertising.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Ads showing up in nontraditional settings.






18. Online billboards placed on the side of the webpage.






19. Placing ads in public places such as store floors - at gas pumps - in bathroom.






20. Freely downloaded software.






21. The cumulative audience - pepole who listen every 5 minutes.






22. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






23. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






24. Identifying and granting ownership of a given piece of expression to protect the creators interest.






25. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






26. Recreation on television news of some event that is believed to have happened of which could have happened.






27. Media's content and grammar. Style and ability.






28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






29. Total sale of broadcast airtime.






30. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






31. Audience for specific media content becoming smaller and increasingly homogeneous.






32. Connecting multiple sets of single location or building to a single - master antenna.






33. Software that gets direct downloads by passing servers.






34. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






35. Sponsor-financing of movies to advance a manufactures product.






36. Ownership of different media companies concentrated in fewer fewer hands.






37. Music custom selected by a disc jockey.






38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






39. Brief video episodes of television on mobile screens.






40. In record retailing - albums more than 3 years old.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






43. Attractive - artful business cards use by early British people to promote themselves.






44. Advertising that the consumer actively accepts.






45. Film making using high tech cameras and digital filming.






46. Sale of radio or television content to stations on a market-by-market basis.






47. Free - alternative weeklies with a local and partical orientation.






48. When local affiliates carry a network's program.






49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






50. How many people listening every 15 minutes.