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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
VALS
Concept Films
MATV
2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Shopbills
Concept Films
MP3
Ethnic Press
3. Ads to correct deceptive advertising.
Network (broadcasting)
Dissident Press
Corrective Advertising
Derequlation
4. Online magazine.
Network (broadcasting)
Mass Communication
Webzine
Ethnic Press
5. Movies produced primarily for initial exhibition on theater screens.
MP3
Theatrical Films
Circulation
CATV
6. Granting equal carriage over phone and cable lines.
Ad-Pull Policy
Network Neutrality
Cyber Advertising
Forced Exposure
7. A consumer magazine published by a retail business for readers with similar interests.
Ambient Advertising
Brand Magazine
All Channel Legislation
Narrow Casting
8. Online billboards placed on the side of the webpage.
Narrow Casting
Vertical Integration
Skyscrapers
Feature Syndicates
9. The culture that seems to hold sway with the majority of people.
Controlled Circulation
Contextual Advertising
Feature Syndicates
Dominate Culture / Mainstream
10. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Franchise Films
Platform
Cinematography
Forced Exposure
11. Placement of commercials on various online sites.
Cume
Cyber Advertising
Production Values
Platform
12. Free - alternative weeklies with a local and partical orientation.
Narrow Casting
Consumer Culture
Syndication
Dissident Press
13. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Audience Fragmentation
Alternative Press
Cyber Advertising
14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Webzine
Billings
Forced Exposure
Psychographic Segmentation
15. Ownership of different media companies concentrated in fewer fewer hands.
Newsbooks
Concentration on Ownership
Commuter Papers
Podcast
16. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Corporate Independent Studios
Clear time
Demographic Segmentation
Theatrical Films
17. Weekly free pages with local events.
Cume
CATV
Commuter Papers
Alternative Press
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Convergence
VALS
Mass Communication
Permission Marketing
19. The cumulative audience - pepole who listen every 5 minutes.
Cume
Dissident Press
Piracy
Billings
20. Creating space for creative artists.
Sweeps Period
Syndication
Feature Syndicates
Network
21. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Network Neutrality
Vast Wasteland
Open Source Software
22. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Consumer Culture
Piracy
Theatrical Films
23. A broadcasting station that aligns itself with a network.
News Stage
Brand Magazine
Contextual Advertising
Affiliates
24. The delivery of radio over the internet directly to individual listeners.
Web Radio
P2P (Peer to peer)
Copy Testing
Dissident Press
25. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Billings
Alternative Press
Affiliates
26. Online messages akin to billboards.
Zarred Editions
Franchise Films
Web Radio
Banners
27. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Skyscrapers
Digital Recording
Permission Marketing
Ad-Pull Policy
28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Forced Exposure
Web Radio
Cyber Advertising
29. The first film production companies.
Streaming
Factory Studios
Feature Syndicates
Copy Testing
30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Web Radio
Montage
Open Source Software
31. How many people listening every 15 minutes.
Average Quarter-Hour
Digital Recording
News Stage
Zarred Editions
32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Dominate Culture / Mainstream
Microcinema
Commuter Papers
33. Connecting multiple sets of single location or building to a single - master antenna.
Network Neutrality
Zarred Editions
MATV
Commuter Papers
34. Media's content and grammar. Style and ability.
Shopbills
Engagement
Production Values
Derequlation
35. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Network
Genre
360 Marketing
Blockbuster Mentality
36. The means of delivering a specific media content.
Newsbooks
Affiliates
Platform
Branding Films
37. Percentage of a markers total population that is reached by a piece of broadcast programming.
Copyright
Niche Marketing
Rating
Average Quarter-Hour
38. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Webzine
360 Marketing
Branding Films
39. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Corrective Advertising
Piracy
360 Marketing
40. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Culture
Platform
Narrow Casting
41. Process of creating shared meaning between the mass and audience.
Streaming
Blinks
Concentration on Ownership
Mass Communication
42. The increase in ownership or media outlet.
Media Literacy
P2P (Peer to peer)
Dissident Press
Conglomeration
43. Aiming broadcasting at a smaller audience.
Culture
Shopbills
Narrow Casting
Blinks
44. Early weekly British Publication that carried ads.
Contextual Advertising
Newsbooks
Banners
Forced Exposure
45. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Corporate Independent Studios
Sweeps Period
Ethnic Press
Copy Testing
46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Banners
Network (broadcasting)
Culture
Convergence
47. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Engagement
Contextual Advertising
Cyber Advertising
48. 1 second commercials between songs on the radio.
Sweeps Period
Blinks
Vast Wasteland
Playlist
49. The number of issues of a magazine or newspaper that are sold.
Circulation
Mobisodes
Catalogue Albums
Permission Marketing
50. In record retailing - albums more than 3 years old.
Newsbooks
Catalogue Albums
Alternative Press
Syndication