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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
VALS
Copyright
Cinematography
Digital Recording
2. Total sale of broadcast airtime.
Cyber Advertising
Ambient Advertising
Advertorial
Billings
3. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Branding Films
Network
Open Source Software
4. A broadcasting station that aligns itself with a network.
Common Carrier
Copyright
Corporate Independent Studios
Affiliates
5. Outmoded name for early cable television.
CATV
Concentration on Ownership
Skyscrapers
Feature Syndicates
6. A medium that carries messages to other people.
Cinematography
Audience Fragmentation
Mass Medium
Dominate Culture / Mainstream
7. The delivery of radio over the internet directly to individual listeners.
Conglomeration
Microcinema
Unique Selling Proposition
Web Radio
8. Brief video episodes of television on mobile screens.
Zarred Editions
Demographic Segmentation
Mobisodes
Catalogue Albums
9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Digital Recording
Demographic Segmentation
Web Radio
Cinematography
10. Online messages akin to billboards.
Vertical Integration
Banners
Syndication
Mobisodes
11. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Targeting
Network (broadcasting)
Sweeps Period
All Channel Legislation
12. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Feature Syndicates
Commuter Papers
Affiliates
13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Banners
Off-network
Alternative Press
VALS
14. Free - alternative weeklies with a local and partical orientation.
Off-network
Contextual Advertising
Dissident Press
Convergence
15. Granting equal carriage over phone and cable lines.
Dissident Press
Network Neutrality
Audience Fragmentation
Network (broadcasting)
16. Rating technology.
Personal Peoplemeter
Sweeps Period
Banners
Cyber Advertising
17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Network
Convergence
Advertorial
Circulation
18. Freely downloaded software.
Open Source Software
Dissident Press
Montage
Shopbills
19. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Rating
Cume
Permission Marketing
20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Demographic Segmentation
Off-network
Engagement
Playlist
21. Media mainly used in computer networks such as the Internet.
Network (broadcasting)
Common Carrier
Network
Vertical Integration
22. The simultaneous downloading and accessing of digital audio or video data.
Catalogue Albums
MATV
Cover
Streaming
23. Music custom selected by a disc jockey.
Consumer Juries
Brand Magazine
Playlist
Cover
24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Circulation
Consumer Juries
Forced Exposure
MP3
25. Involves the sale of a program that was originally run on network television: a rerun.
Blinks
Consumer Culture
VALS
Off-network
26. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Derequlation
Off-network
Piracy
27. People considered to be representatives of the target market - review a number of approaches to the campaign.
Open Source Software
Consumer Juries
Culture
Average Quarter-Hour
28. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Corporate Independent Studios
Conglomeration
Engagement
29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Narrow Casting
Zarred Editions
Consumer Culture
Forced Exposure
30. The means of delivering a specific media content.
Platform
Concept Films
Niche Marketing
Mass Communication
31. Tying two seperate but related shots in such a way that take new meaning.
Blockbuster Mentality
Media Literacy
Montage
MP3
32. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Mass Medium
Zarred Editions
MATV
33. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Concept Films
Advertorial
Podcast
34. Placement of commercials on various online sites.
Podcast
Cyber Advertising
360 Marketing
Ad-Pull Policy
35. Weekly free pages with local events.
Average Quarter-Hour
Consumer Culture
Alternative Press
Culture
36. Attractive - artful business cards use by early British people to promote themselves.
Syndication
P2P (Peer to peer)
News Stage
Shopbills
37. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Production Values
Cinematography
Dissident Press
38. Lumiere brothers device that both photographed and projected action.
Cinematography
Forced Exposure
Contextual Advertising
Dissident Press
39. The increase in ownership or media outlet.
Conglomeration
Sweeps Period
Theatrical Films
Affiliates
40. Ownership of different media companies concentrated in fewer fewer hands.
Advertorial
Engagement
Franchise Films
Concentration on Ownership
41. How many people listening every 15 minutes.
Derequlation
Average Quarter-Hour
Copyright
Mass Medium
42. Relaxation of ownership and other rules for radio and television.
Derequlation
Skyscrapers
Digital Recording
Puffets
43. File compression software that permits streaming of digital audio and video data.
Narrow Casting
MP3
Media Literacy
Production Values
44. The number of issues of a magazine or newspaper that are sold.
Psychographic Segmentation
Circulation
Permission Marketing
Mass Medium
45. Movies that can be described in one line.
Piracy
Concept Films
Niche Marketing
All Channel Legislation
46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Network Neutrality
Blockbuster Mentality
Puffets
Audience Fragmentation
47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Affiliates
Banners
Blockbuster Mentality
Sweeps Period
48. The first film production companies.
Niche Marketing
Factory Studios
Derequlation
Vertical Integration
49. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Copyright
News Stage
Mass Communication
50. Online billboards placed on the side of the webpage.
Puffets
VALS
Microcinema
Skyscrapers