Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The erosions of traditional distinctive style elements.






2. Rating technology.






3. Placing ads in public places such as store floors - at gas pumps - in bathroom.






4. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






5. Ads showing up in nontraditional settings.






6. The increase in ownership or media outlet.






7. Outmoded name for early cable television.






8. Online billboards placed on the side of the webpage.






9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






10. Weekly free pages with local events.






11. Lumiere brothers device that both photographed and projected action.






12. Involves the sale of a program that was originally run on network television: a rerun.






13. Freely downloaded software.






14. Demand by a advertiser to review an article with the threat of being pulled out - if not.






15. Aiming media content or consumer products at smaller - more specific audience.






16. Relaxation of ownership and other rules for radio and television.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. Granting equal carriage over phone and cable lines.






20. Sponsor-financing of movies to advance a manufactures product.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. Placement of commercials on various online sites.






23. How many people listening every 15 minutes.






24. Tying two seperate but related shots in such a way that take new meaning.






25. 1962 Law Requiring all TV sets import to manufacture in the U.S.






26. A consumer magazine published by a retail business for readers with similar interests.






27. In record retailing - albums more than 3 years old.






28. The number of issues of a magazine or newspaper that are sold.






29. Brief video episodes of television on mobile screens.






30. Free - alternative weeklies with a local and partical orientation.






31. Creating space for creative artists.






32. File compression software that permits streaming of digital audio and video data.






33. Aiming media content at smaller - homogenous audience.






34. Media's content and grammar. Style and ability.






35. Online magazine.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. Online messages akin to billboards.






38. Film making using high tech cameras and digital filming.






39. The simultaneous downloading and accessing of digital audio or video data.






40. Media mainly used in computer networks such as the Internet.






41. Music custom selected by a disc jockey.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






44. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






45. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






47. Ads to correct deceptive advertising.






48. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






49. Software that gets direct downloads by passing servers.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.