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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






2. Software that gets direct downloads by passing servers.






3. Total sale of broadcast airtime.






4. People considered to be representatives of the target market - review a number of approaches to the campaign.






5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. Media mainly used in computer networks such as the Internet.






9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






10. Freely downloaded software.






11. Ads showing up in nontraditional settings.






12. File compression software that permits streaming of digital audio and video data.






13. Attractive - artful business cards use by early British people to promote themselves.






14. Aiming media content or consumer products at smaller - more specific audience.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Granting equal carriage over phone and cable lines.






17. Creating space for creative artists.






18. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






19. The cumulative audience - pepole who listen every 5 minutes.






20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






21. A broadcasting station that aligns itself with a network.






22. Placement of commercials on various online sites.






23. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






24. The illegal recording and sale of copyrighted material.






25. The simultaneous downloading and accessing of digital audio or video data.






26. Suburban or regional versions of metropolitan newspaper.






27. Movies produced with full intention of providing several sequels.






28. Online magazine.






29. Weekly free pages with local events.






30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






31. Ownership of different media companies concentrated in fewer fewer hands.






32. A medium that carries messages to other people.






33. Connecting multiple sets of single location or building to a single - master antenna.






34. Online billboards placed on the side of the webpage.






35. Process of creating shared meaning between the mass and audience.






36. Early weekly British Publication that carried ads.






37. Recording and downloading of audio files stored on servers.






38. Media's content and grammar. Style and ability.






39. Outmoded name for early cable television.






40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






41. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






42. 1962 Law Requiring all TV sets import to manufacture in the U.S.






43. When local affiliates carry a network's program.






44. Involves the sale of a program that was originally run on network television: a rerun.






45. Measuring the effectiveness of advertising messages by showing them to consumers.






46. A consumer magazine published by a retail business for readers with similar interests.






47. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






48. In record retailing - albums more than 3 years old.






49. Movies produced primarily for initial exhibition on theater screens.






50. Ads to correct deceptive advertising.