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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.
Platform
Cyber Advertising
Concentration on Ownership
Dominate Culture / Mainstream
2. Process of creating shared meaning between the mass and audience.
Webzine
Zarred Editions
Network
Mass Communication
3. In record retailing - albums more than 3 years old.
Catalogue Albums
Blinks
Zarred Editions
Permission Marketing
4. The means of delivering a specific media content.
Engagement
Playlist
Skyscrapers
Platform
5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Concentration on Ownership
Narrow Casting
P2P (Peer to peer)
6. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Vertical Integration
Mass Medium
Cume
VALS
7. Attractive - artful business cards use by early British people to promote themselves.
Playlist
Shopbills
Average Quarter-Hour
Cinematography
8. Total sale of broadcast airtime.
Engagement
Consumer Juries
Billings
Concept Films
9. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Niche Marketing
All Channel Legislation
Concept Films
Cinematography
10. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Puffets
Unique Selling Proposition
CATV
Vast Wasteland
11. Suburban or regional versions of metropolitan newspaper.
Convergence
Media Literacy
Zarred Editions
Commuter Papers
12. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
MATV
Factory Studios
Copy Testing
13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Theatrical Films
P2P (Peer to peer)
Skyscrapers
14. When local affiliates carry a network's program.
Genre
Culture
Clear time
Blockbuster Mentality
15. Recording of one artists music by another.
Corporate Independent Studios
Mobisodes
Circulation
Cover
16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Blockbuster Mentality
Ethnic Press
Copyright
Consumer Culture
17. Music custom selected by a disc jockey.
Dissident Press
Convergence
Network
Playlist
18. 1 second commercials between songs on the radio.
Vast Wasteland
Piracy
Blinks
Copy Testing
19. Granting equal carriage over phone and cable lines.
Network Neutrality
Psychographic Segmentation
Branding Films
Dissident Press
20. Free - alternative weeklies with a local and partical orientation.
MP3
Digital Recording
Genre
Dissident Press
21. File compression software that permits streaming of digital audio and video data.
Theatrical Films
Off-network
Ad-Pull Policy
MP3
22. Media mainly used in computer networks such as the Internet.
Niche Marketing
Copyright
Network
Permission Marketing
23. Film making using high tech cameras and digital filming.
Vast Wasteland
Corrective Advertising
Newsbooks
Microcinema
24. The cumulative audience - pepole who listen every 5 minutes.
Network (broadcasting)
Consumer Culture
Open Source Software
Cume
25. Movies produced with full intention of providing several sequels.
Ambient Advertising
Derequlation
Franchise Films
Engagement
26. Software that gets direct downloads by passing servers.
Mass Communication
Circulation
Mass Medium
P2P (Peer to peer)
27. Freely downloaded software.
Theatrical Films
Corrective Advertising
Commuter Papers
Open Source Software
28. Media's content and grammar. Style and ability.
Ethnic Press
Off-network
Production Values
Audience Fragmentation
29. Placement of commercials on various online sites.
Unique Selling Proposition
Network
Alternative Press
Cyber Advertising
30. People considered to be representatives of the target market - review a number of approaches to the campaign.
Microcinema
Consumer Juries
Demographic Segmentation
Ethnic Press
31. A broadcasting station that aligns itself with a network.
Concept Films
Forced Exposure
Affiliates
Production Values
32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Cume
Advertorial
Copy Testing
Ambient Advertising
33. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Conglomeration
Ad-Pull Policy
Open Source Software
Ambient Advertising
34. The delivery of radio over the internet directly to individual listeners.
Average Quarter-Hour
Conglomeration
All Channel Legislation
Web Radio
35. Aiming media content at smaller - homogenous audience.
CATV
Culture
Niche Marketing
Alternative Press
36. Outmoded name for early cable television.
VALS
Unique Selling Proposition
CATV
Blinks
37. The erosions of traditional distinctive style elements.
Convergence
P2P (Peer to peer)
Ad-Pull Policy
Clear time
38. A medium that carries messages to other people.
Corporate Independent Studios
Mass Medium
Average Quarter-Hour
Podcast
39. Connecting multiple sets of single location or building to a single - master antenna.
Network
MATV
News Stage
Ambient Advertising
40. Tying two seperate but related shots in such a way that take new meaning.
Demographic Segmentation
Branding Films
Montage
Dissident Press
41. Brief video episodes of television on mobile screens.
Psychographic Segmentation
Engagement
Concentration on Ownership
Mobisodes
42. Commuter Papers - Free dailies designed for young commuters.
Podcast
Targeting
Commuter Papers
Advertorial
43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Cyber Advertising
Mass Medium
Puffets
Sweeps Period
44. Lumiere brothers device that both photographed and projected action.
Cinematography
Mass Communication
Concept Films
Rating
45. Audience for specific media content becoming smaller and increasingly homogeneous.
Franchise Films
Audience Fragmentation
Narrow Casting
Off-network
46. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Sweeps Period
Streaming
Concentration on Ownership
Copyright
47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Playlist
Controlled Circulation
Ethnic Press
Streaming
48. The increase in ownership or media outlet.
Sweeps Period
Piracy
Conglomeration
Open Source Software
49. A telecommunication company required to carry messages.
Common Carrier
Cume
Contextual Advertising
Mobisodes
50. The ability to comprehand mass communication.
Montage
Cinematography
Media Literacy
Corrective Advertising