Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When local affiliates carry a network's program.






2. Ownership of different media companies concentrated in fewer fewer hands.






3. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






4. Attractive - artful business cards use by early British people to promote themselves.






5. How many people listening every 15 minutes.






6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






7. In record retailing - albums more than 3 years old.






8. Total sale of broadcast airtime.






9. Involves the sale of a program that was originally run on network television: a rerun.






10. The increase in ownership or media outlet.






11. Aiming media content at smaller - homogenous audience.






12. The means of delivering a specific media content.






13. Free - alternative weeklies with a local and partical orientation.






14. Music custom selected by a disc jockey.






15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






17. The illegal recording and sale of copyrighted material.






18. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






19. A broadcasting station that aligns itself with a network.






20. Connecting multiple sets of single location or building to a single - master antenna.






21. Freely downloaded software.






22. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






24. The first film production companies.






25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






26. A telecommunication company required to carry messages.






27. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






28. Suburban or regional versions of metropolitan newspaper.






29. Ads showing up in nontraditional settings.






30. File compression software that permits streaming of digital audio and video data.






31. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






32. The delivery of radio over the internet directly to individual listeners.






33. Relaxation of ownership and other rules for radio and television.






34. Measuring the effectiveness of advertising messages by showing them to consumers.






35. Creating space for creative artists.






36. Commuter Papers - Free dailies designed for young commuters.






37. Outmoded name for early cable television.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. Placing ads in public places such as store floors - at gas pumps - in bathroom.






40. Audience for specific media content becoming smaller and increasingly homogeneous.






41. The number of issues of a magazine or newspaper that are sold.






42. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






43. Weekly free pages with local events.






44. The cumulative audience - pepole who listen every 5 minutes.






45. Film making using high tech cameras and digital filming.






46. People considered to be representatives of the target market - review a number of approaches to the campaign.






47. Online magazine.






48. Advertising that the consumer actively accepts.






49. Aiming media content or consumer products at smaller - more specific audience.






50. Ads to correct deceptive advertising.