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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.






2. Suburban or regional versions of metropolitan newspaper.






3. 1 second commercials between songs on the radio.






4. Placing ads in public places such as store floors - at gas pumps - in bathroom.






5. File compression software that permits streaming of digital audio and video data.






6. Attractive - artful business cards use by early British people to promote themselves.






7. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






8. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






9. Early weekly British Publication that carried ads.






10. Online billboards placed on the side of the webpage.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






13. The erosions of traditional distinctive style elements.






14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






15. Aiming media content or consumer products at smaller - more specific audience.






16. The delivery of radio over the internet directly to individual listeners.






17. How many people listening every 15 minutes.






18. Granting equal carriage over phone and cable lines.






19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






20. Media mainly used in computer networks such as the Internet.






21. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






22. Recording and downloading of audio files stored on servers.






23. Online messages akin to billboards.






24. Sale of radio or television content to stations on a market-by-market basis.






25. Brief video episodes of television on mobile screens.






26. Measuring the effectiveness of advertising messages by showing them to consumers.






27. Movies produced with full intention of providing several sequels.






28. Creating space for creative artists.






29. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






30. Process of creating shared meaning between the mass and audience.






31. Outmoded name for early cable television.






32. Relaxation of ownership and other rules for radio and television.






33. Advertising that the consumer actively accepts.






34. The means of delivering a specific media content.






35. Software that gets direct downloads by passing servers.






36. When local affiliates carry a network's program.






37. The cumulative audience - pepole who listen every 5 minutes.






38. Involves the sale of a program that was originally run on network television: a rerun.






39. Demand by a advertiser to review an article with the threat of being pulled out - if not.






40. Total sale of broadcast airtime.






41. The first film production companies.






42. Film making using high tech cameras and digital filming.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. A telecommunication company required to carry messages.






45. A medium that carries messages to other people.






46. Audience for specific media content becoming smaller and increasingly homogeneous.






47. Media's content and grammar. Style and ability.






48. The simultaneous downloading and accessing of digital audio or video data.






49. Online magazine.






50. Recording of one artists music by another.







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Can you answer 50 questions in 15 minutes?


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