Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement of commercials on various online sites.






2. Recreation on television news of some event that is believed to have happened of which could have happened.






3. The first film production companies.






4. A telecommunication company required to carry messages.






5. Freely downloaded software.






6. Music custom selected by a disc jockey.






7. Online magazine.






8. Demand by a advertiser to review an article with the threat of being pulled out - if not.






9. Attractive - artful business cards use by early British people to promote themselves.






10. A broadcasting station that aligns itself with a network.






11. Movies produced primarily for initial exhibition on theater screens.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Placing ads in public places such as store floors - at gas pumps - in bathroom.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. Audience for specific media content becoming smaller and increasingly homogeneous.






16. Sponsor-financing of movies to advance a manufactures product.






17. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






18. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






19. Outmoded name for early cable television.






20. The culture that seems to hold sway with the majority of people.






21. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






22. Process of creating shared meaning between the mass and audience.






23. Measuring the effectiveness of advertising messages by showing them to consumers.






24. Movies that can be described in one line.






25. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






26. 1962 Law Requiring all TV sets import to manufacture in the U.S.






27. Aiming broadcasting at a smaller audience.






28. Early weekly British Publication that carried ads.






29. Ads showing up in nontraditional settings.






30. The simultaneous downloading and accessing of digital audio or video data.






31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






32. Granting equal carriage over phone and cable lines.






33. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






34. The number of issues of a magazine or newspaper that are sold.






35. Creating space for creative artists.






36. A consumer magazine published by a retail business for readers with similar interests.






37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






38. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






39. Free - alternative weeklies with a local and partical orientation.






40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. The ability to comprehand mass communication.






43. Sale of radio or television content to stations on a market-by-market basis.






44. Ads to correct deceptive advertising.






45. The means of delivering a specific media content.






46. How many people listening every 15 minutes.






47. Rating technology.






48. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






49. Commuter Papers - Free dailies designed for young commuters.






50. File compression software that permits streaming of digital audio and video data.