Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






2. People considered to be representatives of the target market - review a number of approaches to the campaign.






3. How many people listening every 15 minutes.






4. A telecommunication company required to carry messages.






5. Connecting multiple sets of single location or building to a single - master antenna.






6. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. File compression software that permits streaming of digital audio and video data.






9. Free - alternative weeklies with a local and partical orientation.






10. Involves the sale of a program that was originally run on network television: a rerun.






11. The first film production companies.






12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






13. In record retailing - albums more than 3 years old.






14. Advertising that the consumer actively accepts.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Measuring the effectiveness of advertising messages by showing them to consumers.






17. Film making using high tech cameras and digital filming.






18. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






19. 1 second commercials between songs on the radio.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. A medium that carries messages to other people.






22. Sponsor-financing of movies to advance a manufactures product.






23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. Media's content and grammar. Style and ability.






26. Freely downloaded software.






27. Ownership of different media companies concentrated in fewer fewer hands.






28. Ads to correct deceptive advertising.






29. Rating technology.






30. Software that gets direct downloads by passing servers.






31. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Recording and downloading of audio files stored on servers.






34. Commuter Papers - Free dailies designed for young commuters.






35. Process of creating shared meaning between the mass and audience.






36. Placing ads in public places such as store floors - at gas pumps - in bathroom.






37. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






38. The number of issues of a magazine or newspaper that are sold.






39. The simultaneous downloading and accessing of digital audio or video data.






40. Brief video episodes of television on mobile screens.






41. The delivery of radio over the internet directly to individual listeners.






42. Recreation on television news of some event that is believed to have happened of which could have happened.






43. Suburban or regional versions of metropolitan newspaper.






44. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






45. The increase in ownership or media outlet.






46. Creating space for creative artists.






47. A broadcasting station that aligns itself with a network.






48. Aiming broadcasting at a smaller audience.






49. The means of delivering a specific media content.






50. A style of media with a distinctive style.