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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measuring the effectiveness of advertising messages by showing them to consumers.






2. The illegal recording and sale of copyrighted material.






3. 1962 Law Requiring all TV sets import to manufacture in the U.S.






4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






5. When local affiliates carry a network's program.






6. Granting equal carriage over phone and cable lines.






7. Recording of one artists music by another.






8. Aiming media content or consumer products at smaller - more specific audience.






9. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






10. Ads showing up in nontraditional settings.






11. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






12. Sponsor-financing of movies to advance a manufactures product.






13. Freely downloaded software.






14. Early weekly British Publication that carried ads.






15. Commuter Papers - Free dailies designed for young commuters.






16. Weekly free pages with local events.






17. Brief video episodes of television on mobile screens.






18. A broadcasting station that aligns itself with a network.






19. Placing ads in public places such as store floors - at gas pumps - in bathroom.






20. Connecting multiple sets of single location or building to a single - master antenna.






21. The means of delivering a specific media content.






22. A medium that carries messages to other people.






23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






24. Movies produced with full intention of providing several sequels.






25. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






26. Aiming broadcasting at a smaller audience.






27. People considered to be representatives of the target market - review a number of approaches to the campaign.






28. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. Involves the sale of a program that was originally run on network television: a rerun.






32. Free - alternative weeklies with a local and partical orientation.






33. Rating technology.






34. Process of creating shared meaning between the mass and audience.






35. Attractive - artful business cards use by early British people to promote themselves.






36. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






37. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






38. Music custom selected by a disc jockey.






39. Audience for specific media content becoming smaller and increasingly homogeneous.






40. A telecommunication company required to carry messages.






41. Sale of radio or television content to stations on a market-by-market basis.






42. Movies produced primarily for initial exhibition on theater screens.






43. Media's content and grammar. Style and ability.






44. Total sale of broadcast airtime.






45. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






46. Suburban or regional versions of metropolitan newspaper.






47. Film making using high tech cameras and digital filming.






48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






49. Ownership of different media companies concentrated in fewer fewer hands.






50. Recreation on television news of some event that is believed to have happened of which could have happened.







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Can you answer 50 questions in 15 minutes?


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