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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.
Psychographic Segmentation
Network Neutrality
Blinks
Webzine
2. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Zarred Editions
Forced Exposure
CATV
Shopbills
3. Tying two seperate but related shots in such a way that take new meaning.
Montage
Mobisodes
Franchise Films
Average Quarter-Hour
4. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Advertorial
All Channel Legislation
Copyright
Network Neutrality
5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Engagement
MP3
Ethnic Press
Rating
6. Music custom selected by a disc jockey.
Playlist
Web Radio
Concept Films
Franchise Films
7. Online billboards placed on the side of the webpage.
Skyscrapers
Catalogue Albums
Demographic Segmentation
Production Values
8. Process of creating shared meaning between the mass and audience.
Mass Communication
Unique Selling Proposition
Rating
Mobisodes
9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
MATV
Digital Recording
Derequlation
Factory Studios
10. A broadcasting station that aligns itself with a network.
Clear time
Affiliates
Engagement
Platform
11. Advertising that the consumer actively accepts.
Common Carrier
Permission Marketing
Derequlation
Niche Marketing
12. Movies that can be described in one line.
Concept Films
Advertorial
VALS
Montage
13. Weekly free pages with local events.
Ambient Advertising
Zarred Editions
Alternative Press
Podcast
14. Recording of one artists music by another.
Cover
Unique Selling Proposition
P2P (Peer to peer)
Convergence
15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Vast Wasteland
Forced Exposure
Controlled Circulation
Dominate Culture / Mainstream
16. Recording and downloading of audio files stored on servers.
Media Literacy
Podcast
Derequlation
Feature Syndicates
17. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Ad-Pull Policy
Playlist
Open Source Software
18. Media mainly used in computer networks such as the Internet.
Network
Blockbuster Mentality
Contextual Advertising
Newsbooks
19. A medium that carries messages to other people.
Brand Magazine
Cinematography
Mass Medium
Piracy
20. The delivery of radio over the internet directly to individual listeners.
Web Radio
Cinematography
Rating
Blockbuster Mentality
21. Outmoded name for early cable television.
CATV
Blinks
Commuter Papers
Mass Medium
22. Commuter Papers - Free dailies designed for young commuters.
Niche Marketing
Skyscrapers
Unique Selling Proposition
Commuter Papers
23. The culture that seems to hold sway with the majority of people.
Clear time
Cyber Advertising
Corrective Advertising
Dominate Culture / Mainstream
24. Freely downloaded software.
Streaming
Montage
Brand Magazine
Open Source Software
25. The erosions of traditional distinctive style elements.
Convergence
Cinematography
MATV
Dissident Press
26. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Brand Magazine
Ethnic Press
Unique Selling Proposition
VALS
27. Early weekly British Publication that carried ads.
Narrow Casting
Playlist
Newsbooks
Mass Medium
28. Rating technology.
Personal Peoplemeter
Targeting
VALS
Branding Films
29. Aiming media content or consumer products at smaller - more specific audience.
Brand Magazine
Common Carrier
Targeting
Cyber Advertising
30. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Puffets
Demographic Segmentation
Ad-Pull Policy
Advertorial
31. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Network
Production Values
Controlled Circulation
32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
VALS
Blockbuster Mentality
Alternative Press
News Stage
33. Film making using high tech cameras and digital filming.
CATV
Permission Marketing
Puffets
Microcinema
34. Aiming media content at smaller - homogenous audience.
Ethnic Press
Cinematography
Open Source Software
Niche Marketing
35. Brief video episodes of television on mobile screens.
Mobisodes
Piracy
Platform
MP3
36. In record retailing - albums more than 3 years old.
Consumer Culture
Catalogue Albums
Genre
Psychographic Segmentation
37. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Webzine
Mobisodes
Branding Films
38. Connecting multiple sets of single location or building to a single - master antenna.
Circulation
Puffets
MATV
Network
39. Measuring the effectiveness of advertising messages by showing them to consumers.
Network
Common Carrier
Copy Testing
Alternative Press
40. The cumulative audience - pepole who listen every 5 minutes.
Catalogue Albums
Copyright
Cinematography
Cume
41. Sale of radio or television content to stations on a market-by-market basis.
Demographic Segmentation
Syndication
Unique Selling Proposition
Consumer Culture
42. Ads to correct deceptive advertising.
Cover
Corrective Advertising
Concentration on Ownership
Demographic Segmentation
43. Involves the sale of a program that was originally run on network television: a rerun.
Unique Selling Proposition
P2P (Peer to peer)
Network (broadcasting)
Off-network
44. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Blinks
Streaming
Network (broadcasting)
360 Marketing
45. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Streaming
Average Quarter-Hour
All Channel Legislation
Billings
46. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Personal Peoplemeter
Ambient Advertising
Mass Medium
47. File compression software that permits streaming of digital audio and video data.
Blockbuster Mentality
Convergence
Production Values
MP3
48. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Forced Exposure
Permission Marketing
Puffets
49. Placement of commercials on various online sites.
Genre
Streaming
Cyber Advertising
Average Quarter-Hour
50. Creating space for creative artists.
Feature Syndicates
All Channel Legislation
Mobisodes
Psychographic Segmentation