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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Ads to correct deceptive advertising.






4. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






5. 1962 Law Requiring all TV sets import to manufacture in the U.S.






6. Measuring the effectiveness of advertising messages by showing them to consumers.






7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






8. Granting equal carriage over phone and cable lines.






9. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






10. Aiming media content at smaller - homogenous audience.






11. Rating technology.






12. Music custom selected by a disc jockey.






13. In record retailing - albums more than 3 years old.






14. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






15. A style of media with a distinctive style.






16. People considered to be representatives of the target market - review a number of approaches to the campaign.






17. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






18. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






19. Relaxation of ownership and other rules for radio and television.






20. When local affiliates carry a network's program.






21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






22. Advertising that the consumer actively accepts.






23. Involves the sale of a program that was originally run on network television: a rerun.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. Media mainly used in computer networks such as the Internet.






26. Online billboards placed on the side of the webpage.






27. The ability to comprehand mass communication.






28. Sponsor-financing of movies to advance a manufactures product.






29. Ads showing up in nontraditional settings.






30. Recording and downloading of audio files stored on servers.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. Lumiere brothers device that both photographed and projected action.






33. Software that gets direct downloads by passing servers.






34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






35. Brief video episodes of television on mobile screens.






36. Aiming media content or consumer products at smaller - more specific audience.






37. File compression software that permits streaming of digital audio and video data.






38. A telecommunication company required to carry messages.






39. Identifying and granting ownership of a given piece of expression to protect the creators interest.






40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






41. How many people listening every 15 minutes.






42. Weekly free pages with local events.






43. The culture that seems to hold sway with the majority of people.






44. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






45. Placing ads in public places such as store floors - at gas pumps - in bathroom.






46. Suburban or regional versions of metropolitan newspaper.






47. Percentage of a markers total population that is reached by a piece of broadcast programming.






48. Placement of commercials on various online sites.






49. Recreation on television news of some event that is believed to have happened of which could have happened.






50. The cumulative audience - pepole who listen every 5 minutes.






Can you answer 50 questions in 15 minutes?



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