Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of issues of a magazine or newspaper that are sold.






2. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






3. Suburban or regional versions of metropolitan newspaper.






4. The delivery of radio over the internet directly to individual listeners.






5. Audience for specific media content becoming smaller and increasingly homogeneous.






6. The means of delivering a specific media content.






7. Media's content and grammar. Style and ability.






8. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






9. The simultaneous downloading and accessing of digital audio or video data.






10. Recording of one artists music by another.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






14. The erosions of traditional distinctive style elements.






15. Sale of radio or television content to stations on a market-by-market basis.






16. Movies that can be described in one line.






17. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






18. 1 second commercials between songs on the radio.






19. Tying two seperate but related shots in such a way that take new meaning.






20. Rating technology.






21. Brief video episodes of television on mobile screens.






22. The first film production companies.






23. Aiming media content or consumer products at smaller - more specific audience.






24. A medium that carries messages to other people.






25. Identifying and granting ownership of a given piece of expression to protect the creators interest.






26. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






27. Online messages akin to billboards.






28. Aiming broadcasting at a smaller audience.






29. Involves the sale of a program that was originally run on network television: a rerun.






30. Measuring the effectiveness of advertising messages by showing them to consumers.






31. The increase in ownership or media outlet.






32. People considered to be representatives of the target market - review a number of approaches to the campaign.






33. Relaxation of ownership and other rules for radio and television.






34. Creating space for creative artists.






35. Freely downloaded software.






36. Advertising that the consumer actively accepts.






37. Ads to correct deceptive advertising.






38. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






39. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






40. Aiming media content at smaller - homogenous audience.






41. Online magazine.






42. Free - alternative weeklies with a local and partical orientation.






43. Weekly free pages with local events.






44. Movies produced primarily for initial exhibition on theater screens.






45. How many people listening every 15 minutes.






46. Recreation on television news of some event that is believed to have happened of which could have happened.






47. The illegal recording and sale of copyrighted material.






48. In record retailing - albums more than 3 years old.






49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.