Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Early weekly British Publication that carried ads.






2. Media's content and grammar. Style and ability.






3. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






4. In record retailing - albums more than 3 years old.






5. Free - alternative weeklies with a local and partical orientation.






6. Weekly free pages with local events.






7. Lumiere brothers device that both photographed and projected action.






8. Commuter Papers - Free dailies designed for young commuters.






9. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






10. Attractive - artful business cards use by early British people to promote themselves.






11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






12. Identifying and granting ownership of a given piece of expression to protect the creators interest.






13. Audience for specific media content becoming smaller and increasingly homogeneous.






14. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






15. Sponsor-financing of movies to advance a manufactures product.






16. How many people listening every 15 minutes.






17. When local affiliates carry a network's program.






18. Recording of one artists music by another.






19. Movies produced primarily for initial exhibition on theater screens.






20. The first film production companies.






21. Movies that can be described in one line.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. Online messages akin to billboards.






24. Creating space for creative artists.






25. Total sale of broadcast airtime.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






28. Measuring the effectiveness of advertising messages by showing them to consumers.






29. Online magazine.






30. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






31. A medium that carries messages to other people.






32. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






33. The ability to comprehand mass communication.






34. Aiming broadcasting at a smaller audience.






35. People considered to be representatives of the target market - review a number of approaches to the campaign.






36. Ads showing up in nontraditional settings.






37. Connecting multiple sets of single location or building to a single - master antenna.






38. The increase in ownership or media outlet.






39. Recreation on television news of some event that is believed to have happened of which could have happened.






40. A style of media with a distinctive style.






41. Aiming media content at smaller - homogenous audience.






42. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






43. 1962 Law Requiring all TV sets import to manufacture in the U.S.






44. A telecommunication company required to carry messages.






45. Online billboards placed on the side of the webpage.






46. Involves the sale of a program that was originally run on network television: a rerun.






47. Ads to correct deceptive advertising.






48. Brief video episodes of television on mobile screens.






49. File compression software that permits streaming of digital audio and video data.






50. The illegal recording and sale of copyrighted material.