Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






2. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






3. Measuring the effectiveness of advertising messages by showing them to consumers.






4. File compression software that permits streaming of digital audio and video data.






5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






6. A medium that carries messages to other people.






7. Connecting multiple sets of single location or building to a single - master antenna.






8. The simultaneous downloading and accessing of digital audio or video data.






9. Attractive - artful business cards use by early British people to promote themselves.






10. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






11. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






12. Audience for specific media content becoming smaller and increasingly homogeneous.






13. Movies produced primarily for initial exhibition on theater screens.






14. Identifying and granting ownership of a given piece of expression to protect the creators interest.






15. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






16. Rating technology.






17. Ownership of different media companies concentrated in fewer fewer hands.






18. Weekly free pages with local events.






19. Tying two seperate but related shots in such a way that take new meaning.






20. Free - alternative weeklies with a local and partical orientation.






21. Aiming media content or consumer products at smaller - more specific audience.






22. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






23. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






24. 1 second commercials between songs on the radio.






25. Process of creating shared meaning between the mass and audience.






26. Online magazine.






27. Involves the sale of a program that was originally run on network television: a rerun.






28. Movies that can be described in one line.






29. Lumiere brothers device that both photographed and projected action.






30. Placing ads in public places such as store floors - at gas pumps - in bathroom.






31. Recording of one artists music by another.






32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






33. Creating space for creative artists.






34. Total sale of broadcast airtime.






35. The means of delivering a specific media content.






36. Commuter Papers - Free dailies designed for young commuters.






37. When local affiliates carry a network's program.






38. The delivery of radio over the internet directly to individual listeners.






39. Recreation on television news of some event that is believed to have happened of which could have happened.






40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






41. Aiming broadcasting at a smaller audience.






42. Brief video episodes of television on mobile screens.






43. A telecommunication company required to carry messages.






44. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






45. Ads to correct deceptive advertising.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






48. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






49. Sale of radio or television content to stations on a market-by-market basis.






50. A communication system consisting of a group of broadcasting stations that all transmit the same programs.