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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.
Convergence
Banners
Ad-Pull Policy
Common Carrier
2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
MP3
Puffets
Zarred Editions
Derequlation
3. Placement of commercials on various online sites.
Cyber Advertising
Puffets
Concept Films
Ambient Advertising
4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Cinematography
Rating
Contextual Advertising
Copy Testing
5. File compression software that permits streaming of digital audio and video data.
Theatrical Films
Network (broadcasting)
Puffets
MP3
6. Ownership of different media companies concentrated in fewer fewer hands.
All Channel Legislation
360 Marketing
Shopbills
Concentration on Ownership
7. Aiming broadcasting at a smaller audience.
Permission Marketing
Feature Syndicates
Narrow Casting
Newsbooks
8. Online messages akin to billboards.
Consumer Culture
Banners
Alternative Press
Shopbills
9. Recording and downloading of audio files stored on servers.
Platform
Podcast
Brand Magazine
Blockbuster Mentality
10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Network Neutrality
Contextual Advertising
Vast Wasteland
Off-network
11. Total sale of broadcast airtime.
Alternative Press
Billings
Corporate Independent Studios
Theatrical Films
12. 1 second commercials between songs on the radio.
Franchise Films
Newsbooks
Alternative Press
Blinks
13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Clear time
Rating
Commuter Papers
Network (broadcasting)
14. The number of issues of a magazine or newspaper that are sold.
Branding Films
Blockbuster Mentality
Circulation
Average Quarter-Hour
15. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Factory Studios
Banners
Franchise Films
Unique Selling Proposition
16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Circulation
Ethnic Press
Microcinema
Culture
17. Recording of one artists music by another.
Cover
Digital Recording
Open Source Software
Copyright
18. Movies that can be described in one line.
Concept Films
P2P (Peer to peer)
Mass Medium
Open Source Software
19. Audience for specific media content becoming smaller and increasingly homogeneous.
MP3
Controlled Circulation
Ambient Advertising
Audience Fragmentation
20. Outmoded name for early cable television.
Engagement
CATV
Advertorial
Convergence
21. Process of creating shared meaning between the mass and audience.
Factory Studios
Mass Communication
Billings
Psychographic Segmentation
22. Weekly free pages with local events.
Alternative Press
Webzine
News Stage
Ethnic Press
23. In record retailing - albums more than 3 years old.
Corrective Advertising
All Channel Legislation
Webzine
Catalogue Albums
24. The ability to comprehand mass communication.
Circulation
Production Values
Cyber Advertising
Media Literacy
25. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Unique Selling Proposition
Convergence
Consumer Juries
26. Software that gets direct downloads by passing servers.
Web Radio
Cume
Copy Testing
P2P (Peer to peer)
27. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Zarred Editions
Mass Medium
Affiliates
28. Freely downloaded software.
Syndication
Open Source Software
Billings
Platform
29. Percentage of a markers total population that is reached by a piece of broadcast programming.
Advertorial
Platform
Permission Marketing
Rating
30. Measuring the effectiveness of advertising messages by showing them to consumers.
Montage
Copy Testing
Concentration on Ownership
Zarred Editions
31. Attractive - artful business cards use by early British people to promote themselves.
Production Values
Network
Shopbills
Webzine
32. When local affiliates carry a network's program.
Clear time
Cyber Advertising
Alternative Press
Streaming
33. The simultaneous downloading and accessing of digital audio or video data.
Mass Medium
Ad-Pull Policy
Brand Magazine
Streaming
34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Copyright
360 Marketing
Factory Studios
35. Aiming media content or consumer products at smaller - more specific audience.
Catalogue Albums
Targeting
Concentration on Ownership
Narrow Casting
36. Online magazine.
Mass Communication
All Channel Legislation
Webzine
Streaming
37. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Mobisodes
Clear time
Forced Exposure
Ambient Advertising
38. Online billboards placed on the side of the webpage.
Skyscrapers
Average Quarter-Hour
Advertorial
Playlist
39. Recreation on television news of some event that is believed to have happened of which could have happened.
Network
News Stage
MATV
Dissident Press
40. Early weekly British Publication that carried ads.
Newsbooks
Catalogue Albums
360 Marketing
Consumer Juries
41. The means of delivering a specific media content.
Open Source Software
Platform
Catalogue Albums
Media Literacy
42. Sponsor-financing of movies to advance a manufactures product.
Media Literacy
Branding Films
Production Values
Mass Medium
43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Montage
Microcinema
Digital Recording
Vertical Integration
44. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Dominate Culture / Mainstream
Playlist
Common Carrier
Consumer Culture
45. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Commuter Papers
MATV
Cinematography
46. Involves the sale of a program that was originally run on network television: a rerun.
Advertorial
Off-network
Streaming
Mass Medium
47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Alternative Press
Concentration on Ownership
Psychographic Segmentation
Podcast
48. Ads showing up in nontraditional settings.
Shopbills
Franchise Films
Average Quarter-Hour
360 Marketing
49. The illegal recording and sale of copyrighted material.
Clear time
Controlled Circulation
Billings
Piracy
50. Connecting multiple sets of single location or building to a single - master antenna.
Narrow Casting
Advertorial
MATV
Mass Communication