Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commuter Papers - Free dailies designed for young commuters.






2. Movies produced primarily for initial exhibition on theater screens.






3. File compression software that permits streaming of digital audio and video data.






4. A medium that carries messages to other people.






5. How many people listening every 15 minutes.






6. The cumulative audience - pepole who listen every 5 minutes.






7. Film making using high tech cameras and digital filming.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. A broadcasting station that aligns itself with a network.






10. Outmoded name for early cable television.






11. Recording of one artists music by another.






12. Aiming broadcasting at a smaller audience.






13. In record retailing - albums more than 3 years old.






14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






15. Free - alternative weeklies with a local and partical orientation.






16. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






18. Relaxation of ownership and other rules for radio and television.






19. People considered to be representatives of the target market - review a number of approaches to the campaign.






20. 1 second commercials between songs on the radio.






21. Online messages akin to billboards.






22. The means of delivering a specific media content.






23. A consumer magazine published by a retail business for readers with similar interests.






24. The increase in ownership or media outlet.






25. The delivery of radio over the internet directly to individual listeners.






26. Sponsor-financing of movies to advance a manufactures product.






27. Rating technology.






28. Brief video episodes of television on mobile screens.






29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






31. Weekly free pages with local events.






32. The erosions of traditional distinctive style elements.






33. Advertising that the consumer actively accepts.






34. Attractive - artful business cards use by early British people to promote themselves.






35. Freely downloaded software.






36. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






37. The number of issues of a magazine or newspaper that are sold.






38. Movies produced with full intention of providing several sequels.






39. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






40. Sale of radio or television content to stations on a market-by-market basis.






41. Connecting multiple sets of single location or building to a single - master antenna.






42. The first film production companies.






43. Aiming media content at smaller - homogenous audience.






44. Placement of commercials on various online sites.






45. Media mainly used in computer networks such as the Internet.






46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






47. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






48. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






49. Total sale of broadcast airtime.






50. Creating space for creative artists.