Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. The erosions of traditional distinctive style elements.






3. A consumer magazine published by a retail business for readers with similar interests.






4. Placement of commercials on various online sites.






5. File compression software that permits streaming of digital audio and video data.






6. Online magazine.






7. When local affiliates carry a network's program.






8. The number of issues of a magazine or newspaper that are sold.






9. Advertising that the consumer actively accepts.






10. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






11. Percentage of a markers total population that is reached by a piece of broadcast programming.






12. Granting equal carriage over phone and cable lines.






13. Rating technology.






14. Outmoded name for early cable television.






15. The increase in ownership or media outlet.






16. Freely downloaded software.






17. Movies produced primarily for initial exhibition on theater screens.






18. Media mainly used in computer networks such as the Internet.






19. Recording and downloading of audio files stored on servers.






20. Brief video episodes of television on mobile screens.






21. Involves the sale of a program that was originally run on network television: a rerun.






22. Identifying and granting ownership of a given piece of expression to protect the creators interest.






23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. 1 second commercials between songs on the radio.






26. Sponsor-financing of movies to advance a manufactures product.






27. The ability to comprehand mass communication.






28. The cumulative audience - pepole who listen every 5 minutes.






29. In record retailing - albums more than 3 years old.






30. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






31. Aiming broadcasting at a smaller audience.






32. Film making using high tech cameras and digital filming.






33. Ownership of different media companies concentrated in fewer fewer hands.






34. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






35. How many people listening every 15 minutes.






36. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






39. People considered to be representatives of the target market - review a number of approaches to the campaign.






40. Relaxation of ownership and other rules for radio and television.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






43. The means of delivering a specific media content.






44. Commuter Papers - Free dailies designed for young commuters.






45. Attractive - artful business cards use by early British people to promote themselves.






46. Media's content and grammar. Style and ability.






47. Online billboards placed on the side of the webpage.






48. Software that gets direct downloads by passing servers.






49. A broadcasting station that aligns itself with a network.






50. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.