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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media mainly used in computer networks such as the Internet.
News Stage
Network
Unique Selling Proposition
Platform
2. File compression software that permits streaming of digital audio and video data.
MP3
Theatrical Films
Zarred Editions
Average Quarter-Hour
3. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Targeting
Contextual Advertising
Advertorial
Forced Exposure
4. Process of creating shared meaning between the mass and audience.
Average Quarter-Hour
Contextual Advertising
Mass Communication
Network (broadcasting)
5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Web Radio
Playlist
Vertical Integration
Network
6. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Narrow Casting
Dominate Culture / Mainstream
Forced Exposure
7. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Niche Marketing
Off-network
Convergence
8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Advertorial
Concentration on Ownership
P2P (Peer to peer)
Sweeps Period
9. Total sale of broadcast airtime.
Billings
Affiliates
Branding Films
Microcinema
10. Rating technology.
Common Carrier
Unique Selling Proposition
Narrow Casting
Personal Peoplemeter
11. Freely downloaded software.
Controlled Circulation
Open Source Software
Corporate Independent Studios
Network
12. A medium that carries messages to other people.
Syndication
Production Values
Mass Medium
Niche Marketing
13. Brief video episodes of television on mobile screens.
CATV
Clear time
Playlist
Mobisodes
14. A style of media with a distinctive style.
Average Quarter-Hour
Genre
Consumer Culture
Network (broadcasting)
15. Online messages akin to billboards.
News Stage
Commuter Papers
Banners
Consumer Juries
16. Early weekly British Publication that carried ads.
Piracy
Newsbooks
Concentration on Ownership
Forced Exposure
17. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Zarred Editions
Targeting
Corrective Advertising
18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
360 Marketing
Personal Peoplemeter
Controlled Circulation
Theatrical Films
19. Media's content and grammar. Style and ability.
Dominate Culture / Mainstream
Production Values
Copyright
Network (broadcasting)
20. Creating space for creative artists.
Newsbooks
Network
Off-network
Feature Syndicates
21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Niche Marketing
Streaming
Commuter Papers
22. The cumulative audience - pepole who listen every 5 minutes.
Cume
Branding Films
Narrow Casting
Brand Magazine
23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Ethnic Press
Off-network
Zarred Editions
24. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Network Neutrality
Webzine
Audience Fragmentation
25. Commuter Papers - Free dailies designed for young commuters.
Contextual Advertising
Advertorial
Commuter Papers
Media Literacy
26. Granting equal carriage over phone and cable lines.
Network (broadcasting)
Commuter Papers
Network Neutrality
Cume
27. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Webzine
Cover
VALS
Puffets
28. Outmoded name for early cable television.
Targeting
CATV
Branding Films
Playlist
29. Recording of one artists music by another.
Ethnic Press
Cyber Advertising
Franchise Films
Cover
30. Connecting multiple sets of single location or building to a single - master antenna.
Ethnic Press
Montage
Contextual Advertising
MATV
31. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Blinks
Permission Marketing
Corrective Advertising
32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Off-network
Contextual Advertising
Concentration on Ownership
Culture
33. Advertising that the consumer actively accepts.
Feature Syndicates
Playlist
Blinks
Permission Marketing
34. Ownership of different media companies concentrated in fewer fewer hands.
Network Neutrality
Concentration on Ownership
Ad-Pull Policy
Production Values
35. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
News Stage
Culture
Syndication
36. Movies that can be described in one line.
Off-network
Permission Marketing
Puffets
Concept Films
37. Online billboards placed on the side of the webpage.
Montage
Skyscrapers
Media Literacy
Banners
38. The number of issues of a magazine or newspaper that are sold.
Circulation
Puffets
Contextual Advertising
Engagement
39. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
News Stage
Convergence
Ethnic Press
40. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Banners
Derequlation
Corporate Independent Studios
41. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Permission Marketing
Media Literacy
Blockbuster Mentality
42. Movies produced with full intention of providing several sequels.
Franchise Films
Dissident Press
Derequlation
Zarred Editions
43. Audience for specific media content becoming smaller and increasingly homogeneous.
Conglomeration
Syndication
Audience Fragmentation
Network (broadcasting)
44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Network (broadcasting)
Advertorial
Unique Selling Proposition
Media Literacy
45. The erosions of traditional distinctive style elements.
Zarred Editions
Montage
Convergence
Production Values
46. The increase in ownership or media outlet.
Conglomeration
Blockbuster Mentality
MP3
Media Literacy
47. Music custom selected by a disc jockey.
Network Neutrality
Banners
Playlist
Factory Studios
48. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Piracy
Microcinema
Dissident Press
49. Film making using high tech cameras and digital filming.
Microcinema
Montage
Consumer Culture
Blinks
50. Recording and downloading of audio files stored on servers.
Personal Peoplemeter
Podcast
Demographic Segmentation
Microcinema