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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






3. People considered to be representatives of the target market - review a number of approaches to the campaign.






4. The culture that seems to hold sway with the majority of people.






5. Recording and downloading of audio files stored on servers.






6. The erosions of traditional distinctive style elements.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






9. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. Creating space for creative artists.






12. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






13. A style of media with a distinctive style.






14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






15. Ads showing up in nontraditional settings.






16. Online messages akin to billboards.






17. Rating technology.






18. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






19. The illegal recording and sale of copyrighted material.






20. Media's content and grammar. Style and ability.






21. Movies produced with full intention of providing several sequels.






22. Advertising that the consumer actively accepts.






23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






24. File compression software that permits streaming of digital audio and video data.






25. Online billboards placed on the side of the webpage.






26. A broadcasting station that aligns itself with a network.






27. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






28. A consumer magazine published by a retail business for readers with similar interests.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. When local affiliates carry a network's program.






31. Placing ads in public places such as store floors - at gas pumps - in bathroom.






32. Total sale of broadcast airtime.






33. A medium that carries messages to other people.






34. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






35. Percentage of a markers total population that is reached by a piece of broadcast programming.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






38. Granting equal carriage over phone and cable lines.






39. Sponsor-financing of movies to advance a manufactures product.






40. Connecting multiple sets of single location or building to a single - master antenna.






41. The delivery of radio over the internet directly to individual listeners.






42. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






43. The first film production companies.






44. Aiming media content at smaller - homogenous audience.






45. Outmoded name for early cable television.






46. Media mainly used in computer networks such as the Internet.






47. The increase in ownership or media outlet.






48. Ads to correct deceptive advertising.






49. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






50. The means of delivering a specific media content.






Can you answer 50 questions in 15 minutes?



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