Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1 second commercials between songs on the radio.






2. Online magazine.






3. Online billboards placed on the side of the webpage.






4. Free - alternative weeklies with a local and partical orientation.






5. Percentage of a markers total population that is reached by a piece of broadcast programming.






6. Aiming media content or consumer products at smaller - more specific audience.






7. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






8. How many people listening every 15 minutes.






9. Process of creating shared meaning between the mass and audience.






10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






11. Movies produced primarily for initial exhibition on theater screens.






12. Involves the sale of a program that was originally run on network television: a rerun.






13. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






14. The erosions of traditional distinctive style elements.






15. Lumiere brothers device that both photographed and projected action.






16. When local affiliates carry a network's program.






17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






18. Connecting multiple sets of single location or building to a single - master antenna.






19. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






20. Media mainly used in computer networks such as the Internet.






21. Suburban or regional versions of metropolitan newspaper.






22. Placement of commercials on various online sites.






23. Attractive - artful business cards use by early British people to promote themselves.






24. Demand by a advertiser to review an article with the threat of being pulled out - if not.






25. Aiming media content at smaller - homogenous audience.






26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






27. Freely downloaded software.






28. The number of issues of a magazine or newspaper that are sold.






29. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






30. The cumulative audience - pepole who listen every 5 minutes.






31. 1962 Law Requiring all TV sets import to manufacture in the U.S.






32. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






33. Online messages akin to billboards.






34. Rating technology.






35. A broadcasting station that aligns itself with a network.






36. Music custom selected by a disc jockey.






37. The increase in ownership or media outlet.






38. The ability to comprehand mass communication.






39. A consumer magazine published by a retail business for readers with similar interests.






40. The first film production companies.






41. Granting equal carriage over phone and cable lines.






42. Early weekly British Publication that carried ads.






43. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






44. Creating space for creative artists.






45. Recreation on television news of some event that is believed to have happened of which could have happened.






46. Aiming broadcasting at a smaller audience.






47. Advertising that the consumer actively accepts.






48. A medium that carries messages to other people.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. A style of media with a distinctive style.