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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A medium that carries messages to other people.
Mass Medium
Copyright
Affiliates
Culture
2. Movies that can be described in one line.
Mass Communication
CATV
Concept Films
Niche Marketing
3. Granting equal carriage over phone and cable lines.
Open Source Software
Network Neutrality
Corporate Independent Studios
Cinematography
4. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Targeting
Factory Studios
Mobisodes
5. A broadcasting station that aligns itself with a network.
Affiliates
Banners
Blinks
Controlled Circulation
6. The ability to comprehand mass communication.
Forced Exposure
Billings
Personal Peoplemeter
Media Literacy
7. Sale of radio or television content to stations on a market-by-market basis.
Narrow Casting
Syndication
Open Source Software
Culture
8. The number of issues of a magazine or newspaper that are sold.
Shopbills
Consumer Juries
Billings
Circulation
9. Connecting multiple sets of single location or building to a single - master antenna.
Feature Syndicates
Puffets
Sweeps Period
MATV
10. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Concept Films
Concentration on Ownership
Platform
11. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Banners
Billings
Average Quarter-Hour
12. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Piracy
Culture
Ethnic Press
13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Branding Films
Ambient Advertising
Network (broadcasting)
Demographic Segmentation
14. Free - alternative weeklies with a local and partical orientation.
Concept Films
Permission Marketing
Mass Medium
Dissident Press
15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
Piracy
Microcinema
P2P (Peer to peer)
16. The illegal recording and sale of copyrighted material.
Rating
MP3
Piracy
Podcast
17. Sponsor-financing of movies to advance a manufactures product.
Webzine
Digital Recording
P2P (Peer to peer)
Branding Films
18. Media mainly used in computer networks such as the Internet.
Network
Copy Testing
Cover
MATV
19. Online messages akin to billboards.
Consumer Juries
Banners
Targeting
Feature Syndicates
20. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Advertorial
Cume
Conglomeration
21. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Open Source Software
Ethnic Press
Mobisodes
Ad-Pull Policy
22. A consumer magazine published by a retail business for readers with similar interests.
CATV
Playlist
Brand Magazine
Microcinema
23. Online magazine.
Skyscrapers
Average Quarter-Hour
Webzine
MATV
24. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Unique Selling Proposition
Convergence
Audience Fragmentation
25. Rating technology.
Branding Films
Franchise Films
Forced Exposure
Personal Peoplemeter
26. Advertising that the consumer actively accepts.
Permission Marketing
Theatrical Films
Affiliates
Consumer Culture
27. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Engagement
VALS
Clear time
Skyscrapers
28. Ads showing up in nontraditional settings.
Derequlation
360 Marketing
Factory Studios
CATV
29. Film making using high tech cameras and digital filming.
Targeting
Microcinema
Vast Wasteland
Catalogue Albums
30. Recreation on television news of some event that is believed to have happened of which could have happened.
Conglomeration
Blockbuster Mentality
Permission Marketing
News Stage
31. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Montage
Blinks
Blockbuster Mentality
Microcinema
32. In record retailing - albums more than 3 years old.
Montage
Newsbooks
Catalogue Albums
News Stage
33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Franchise Films
Permission Marketing
Controlled Circulation
All Channel Legislation
34. The increase in ownership or media outlet.
Conglomeration
Consumer Culture
Rating
MP3
35. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Copyright
Mass Communication
Copy Testing
36. Weekly free pages with local events.
Consumer Culture
Production Values
Mobisodes
Alternative Press
37. Movies produced with full intention of providing several sequels.
Franchise Films
Permission Marketing
Cover
MATV
38. The first film production companies.
Factory Studios
Blinks
Catalogue Albums
News Stage
39. Total sale of broadcast airtime.
Billings
Demographic Segmentation
Corporate Independent Studios
Network
40. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Franchise Films
Catalogue Albums
Advertorial
360 Marketing
41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Psychographic Segmentation
Vast Wasteland
Controlled Circulation
Genre
42. Software that gets direct downloads by passing servers.
Engagement
Average Quarter-Hour
P2P (Peer to peer)
Network Neutrality
43. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Theatrical Films
Culture
Rating
44. Commuter Papers - Free dailies designed for young commuters.
Engagement
Psychographic Segmentation
Genre
Commuter Papers
45. Online billboards placed on the side of the webpage.
Cyber Advertising
Skyscrapers
Billings
P2P (Peer to peer)
46. A style of media with a distinctive style.
Contextual Advertising
Catalogue Albums
Genre
Advertorial
47. Outmoded name for early cable television.
Zarred Editions
Mobisodes
CATV
Podcast
48. Process of creating shared meaning between the mass and audience.
Web Radio
Derequlation
Genre
Mass Communication
49. Recording of one artists music by another.
Podcast
Cover
Engagement
VALS
50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Banners
CATV
Off-network