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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.
Banners
P2P (Peer to peer)
Permission Marketing
CATV
2. Relaxation of ownership and other rules for radio and television.
Network Neutrality
Sweeps Period
P2P (Peer to peer)
Derequlation
3. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Rating
Skyscrapers
Demographic Segmentation
4. Film making using high tech cameras and digital filming.
Playlist
All Channel Legislation
Cyber Advertising
Microcinema
5. Granting equal carriage over phone and cable lines.
CATV
Rating
Network Neutrality
Vast Wasteland
6. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Catalogue Albums
Advertorial
Theatrical Films
Banners
7. A medium that carries messages to other people.
Brand Magazine
Mass Medium
Copyright
Blockbuster Mentality
8. Rating technology.
Network
Sweeps Period
Personal Peoplemeter
Mass Medium
9. A telecommunication company required to carry messages.
Montage
Branding Films
Common Carrier
Blockbuster Mentality
10. The first film production companies.
Zarred Editions
Concentration on Ownership
Permission Marketing
Factory Studios
11. Sponsor-financing of movies to advance a manufactures product.
Dominate Culture / Mainstream
Branding Films
Webzine
Vertical Integration
12. The cumulative audience - pepole who listen every 5 minutes.
Genre
Audience Fragmentation
Cume
Concept Films
13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Culture
Consumer Culture
Newsbooks
Podcast
14. The erosions of traditional distinctive style elements.
Puffets
Cyber Advertising
Rating
Convergence
15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Skyscrapers
Concept Films
Audience Fragmentation
16. Involves the sale of a program that was originally run on network television: a rerun.
Blockbuster Mentality
Zarred Editions
Personal Peoplemeter
Off-network
17. Recreation on television news of some event that is believed to have happened of which could have happened.
Ambient Advertising
Digital Recording
News Stage
Alternative Press
18. Aiming media content at smaller - homogenous audience.
Billings
Niche Marketing
News Stage
Engagement
19. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blockbuster Mentality
Webzine
Niche Marketing
Puffets
20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Circulation
Vertical Integration
Network Neutrality
Blockbuster Mentality
21. Total sale of broadcast airtime.
Convergence
360 Marketing
Billings
Contextual Advertising
22. Movies produced with full intention of providing several sequels.
Franchise Films
Playlist
Mass Communication
Ethnic Press
23. Measuring the effectiveness of advertising messages by showing them to consumers.
News Stage
Skyscrapers
Audience Fragmentation
Copy Testing
24. Aiming broadcasting at a smaller audience.
Piracy
Cume
Permission Marketing
Narrow Casting
25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Dominate Culture / Mainstream
Forced Exposure
News Stage
All Channel Legislation
26. Sale of radio or television content to stations on a market-by-market basis.
Zarred Editions
Syndication
Skyscrapers
Controlled Circulation
27. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Shopbills
Corporate Independent Studios
Forced Exposure
28. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Conglomeration
All Channel Legislation
Concept Films
Newsbooks
29. The illegal recording and sale of copyrighted material.
Forced Exposure
Piracy
Network (broadcasting)
Media Literacy
30. How many people listening every 15 minutes.
Dominate Culture / Mainstream
Skyscrapers
Theatrical Films
Average Quarter-Hour
31. The culture that seems to hold sway with the majority of people.
Platform
Dominate Culture / Mainstream
Cinematography
Psychographic Segmentation
32. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Ad-Pull Policy
Copyright
Streaming
Vast Wasteland
33. Movies produced primarily for initial exhibition on theater screens.
Mobisodes
Theatrical Films
Production Values
Mass Medium
34. Audience for specific media content becoming smaller and increasingly homogeneous.
Piracy
Audience Fragmentation
Blockbuster Mentality
Convergence
35. Recording and downloading of audio files stored on servers.
Podcast
Conglomeration
Dominate Culture / Mainstream
Cover
36. Weekly free pages with local events.
Mobisodes
Concept Films
Alternative Press
Media Literacy
37. Ads showing up in nontraditional settings.
MATV
Culture
360 Marketing
Open Source Software
38. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Newsbooks
Catalogue Albums
Derequlation
39. In record retailing - albums more than 3 years old.
Network Neutrality
Blockbuster Mentality
Catalogue Albums
Commuter Papers
40. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Microcinema
Vertical Integration
Syndication
41. A style of media with a distinctive style.
Conglomeration
Genre
Audience Fragmentation
Montage
42. Tying two seperate but related shots in such a way that take new meaning.
Engagement
Montage
Ambient Advertising
Piracy
43. The increase in ownership or media outlet.
Network (broadcasting)
Derequlation
Skyscrapers
Conglomeration
44. Online magazine.
Derequlation
Podcast
Contextual Advertising
Webzine
45. Placement of commercials on various online sites.
Demographic Segmentation
Cyber Advertising
Platform
Targeting
46. A consumer magazine published by a retail business for readers with similar interests.
MP3
Contextual Advertising
Concentration on Ownership
Brand Magazine
47. Process of creating shared meaning between the mass and audience.
Banners
Montage
Playlist
Mass Communication
48. Freely downloaded software.
Vertical Integration
Narrow Casting
Web Radio
Open Source Software
49. Commuter Papers - Free dailies designed for young commuters.
Dominate Culture / Mainstream
Ad-Pull Policy
Commuter Papers
All Channel Legislation
50. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Theatrical Films
Cume
Network (broadcasting)
Cyber Advertising