Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.






2. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






3. Suburban or regional versions of metropolitan newspaper.






4. Sponsor-financing of movies to advance a manufactures product.






5. Media's content and grammar. Style and ability.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. A style of media with a distinctive style.






9. Free - alternative weeklies with a local and partical orientation.






10. The culture that seems to hold sway with the majority of people.






11. Process of creating shared meaning between the mass and audience.






12. A telecommunication company required to carry messages.






13. Brief video episodes of television on mobile screens.






14. Software that gets direct downloads by passing servers.






15. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






16. Aiming media content or consumer products at smaller - more specific audience.






17. Relaxation of ownership and other rules for radio and television.






18. Film making using high tech cameras and digital filming.






19. Tying two seperate but related shots in such a way that take new meaning.






20. Granting equal carriage over phone and cable lines.






21. Online messages akin to billboards.






22. Movies that can be described in one line.






23. The illegal recording and sale of copyrighted material.






24. Audience for specific media content becoming smaller and increasingly homogeneous.






25. Outmoded name for early cable television.






26. 1962 Law Requiring all TV sets import to manufacture in the U.S.






27. The number of issues of a magazine or newspaper that are sold.






28. The increase in ownership or media outlet.






29. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






30. A broadcasting station that aligns itself with a network.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. The simultaneous downloading and accessing of digital audio or video data.






35. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






36. Involves the sale of a program that was originally run on network television: a rerun.






37. Creating space for creative artists.






38. How many people listening every 15 minutes.






39. Movies produced primarily for initial exhibition on theater screens.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. In record retailing - albums more than 3 years old.






42. The ability to comprehand mass communication.






43. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






44. Lumiere brothers device that both photographed and projected action.






45. Ads showing up in nontraditional settings.






46. Online billboards placed on the side of the webpage.






47. Aiming broadcasting at a smaller audience.






48. Recording and downloading of audio files stored on servers.






49. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






50. Rating technology.