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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Blockbuster Mentality
Montage
Psychographic Segmentation
2. Movies produced primarily for initial exhibition on theater screens.
Corrective Advertising
Production Values
Theatrical Films
Conglomeration
3. Measuring the effectiveness of advertising messages by showing them to consumers.
Advertorial
Piracy
News Stage
Copy Testing
4. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Vast Wasteland
Factory Studios
Puffets
5. A telecommunication company required to carry messages.
Blinks
Common Carrier
Syndication
Genre
6. Freely downloaded software.
Contextual Advertising
Commuter Papers
Open Source Software
Concentration on Ownership
7. Ads to correct deceptive advertising.
Corrective Advertising
Theatrical Films
Network
Commuter Papers
8. Software that gets direct downloads by passing servers.
Copyright
Sweeps Period
P2P (Peer to peer)
Commuter Papers
9. The cumulative audience - pepole who listen every 5 minutes.
Zarred Editions
Microcinema
Cume
Banners
10. Granting equal carriage over phone and cable lines.
Narrow Casting
Commuter Papers
Network Neutrality
Convergence
11. Aiming media content or consumer products at smaller - more specific audience.
Montage
Concept Films
Corrective Advertising
Targeting
12. Online billboards placed on the side of the webpage.
Controlled Circulation
Skyscrapers
Psychographic Segmentation
Genre
13. Aiming media content at smaller - homogenous audience.
Zarred Editions
Contextual Advertising
Niche Marketing
Culture
14. Ads showing up in nontraditional settings.
Psychographic Segmentation
360 Marketing
Affiliates
Billings
15. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Cinematography
Dominate Culture / Mainstream
MP3
16. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
News Stage
Commuter Papers
Podcast
17. Audience for specific media content becoming smaller and increasingly homogeneous.
Digital Recording
Narrow Casting
Circulation
Audience Fragmentation
18. A medium that carries messages to other people.
Franchise Films
Mass Medium
Off-network
Permission Marketing
19. The ability to comprehand mass communication.
Theatrical Films
360 Marketing
Targeting
Media Literacy
20. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Web Radio
Copyright
Franchise Films
Ethnic Press
21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Network (broadcasting)
Niche Marketing
Podcast
VALS
22. Rating technology.
Psychographic Segmentation
Demographic Segmentation
Personal Peoplemeter
Piracy
23. Process of creating shared meaning between the mass and audience.
Concentration on Ownership
Mass Communication
Ambient Advertising
Off-network
24. Sponsor-financing of movies to advance a manufactures product.
Media Literacy
Branding Films
Cover
Concept Films
25. A style of media with a distinctive style.
Audience Fragmentation
Genre
Niche Marketing
Podcast
26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Niche Marketing
Consumer Culture
Derequlation
27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
MP3
Genre
Zarred Editions
28. Weekly free pages with local events.
Cyber Advertising
Blinks
P2P (Peer to peer)
Alternative Press
29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
All Channel Legislation
Sweeps Period
Media Literacy
30. Movies that can be described in one line.
Concept Films
Microcinema
Ambient Advertising
Vast Wasteland
31. Recording and downloading of audio files stored on servers.
Podcast
Clear time
P2P (Peer to peer)
Playlist
32. Brief video episodes of television on mobile screens.
Unique Selling Proposition
Blinks
Microcinema
Mobisodes
33. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Copy Testing
MATV
Billings
34. Outmoded name for early cable television.
CATV
Streaming
Corporate Independent Studios
Open Source Software
35. Ownership of different media companies concentrated in fewer fewer hands.
Vast Wasteland
Concept Films
Concentration on Ownership
Niche Marketing
36. Online magazine.
Culture
Microcinema
Rating
Webzine
37. Music custom selected by a disc jockey.
Mass Medium
Playlist
Theatrical Films
Banners
38. Connecting multiple sets of single location or building to a single - master antenna.
Cume
MATV
Audience Fragmentation
Webzine
39. Tying two seperate but related shots in such a way that take new meaning.
Mass Medium
Audience Fragmentation
Advertorial
Montage
40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Web Radio
Cinematography
Puffets
Niche Marketing
41. A broadcasting station that aligns itself with a network.
VALS
Contextual Advertising
Blockbuster Mentality
Affiliates
42. How many people listening every 15 minutes.
Average Quarter-Hour
Sweeps Period
Convergence
Shopbills
43. The number of issues of a magazine or newspaper that are sold.
Contextual Advertising
Ad-Pull Policy
VALS
Circulation
44. The increase in ownership or media outlet.
Conglomeration
Newsbooks
Unique Selling Proposition
Vertical Integration
45. Media mainly used in computer networks such as the Internet.
Psychographic Segmentation
Blinks
Network
Franchise Films
46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Platform
Sweeps Period
Mobisodes
Podcast
47. When local affiliates carry a network's program.
Web Radio
Derequlation
Clear time
Cinematography
48. The first film production companies.
Factory Studios
Media Literacy
Unique Selling Proposition
Genre
49. File compression software that permits streaming of digital audio and video data.
MP3
Franchise Films
Network (broadcasting)
Culture
50. Aiming broadcasting at a smaller audience.
Narrow Casting
Skyscrapers
360 Marketing
Vast Wasteland