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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total sale of broadcast airtime.






2. Demand by a advertiser to review an article with the threat of being pulled out - if not.






3. The increase in ownership or media outlet.






4. Brief video episodes of television on mobile screens.






5. Suburban or regional versions of metropolitan newspaper.






6. Placing ads in public places such as store floors - at gas pumps - in bathroom.






7. Ads showing up in nontraditional settings.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. How many people listening every 15 minutes.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. Movies produced primarily for initial exhibition on theater screens.






12. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






13. A medium that carries messages to other people.






14. Outmoded name for early cable television.






15. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






16. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






17. Recording of one artists music by another.






18. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






19. The illegal recording and sale of copyrighted material.






20. The ability to comprehand mass communication.






21. Aiming broadcasting at a smaller audience.






22. Recreation on television news of some event that is believed to have happened of which could have happened.






23. The number of issues of a magazine or newspaper that are sold.






24. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






25. The erosions of traditional distinctive style elements.






26. The simultaneous downloading and accessing of digital audio or video data.






27. When local affiliates carry a network's program.






28. Sale of radio or television content to stations on a market-by-market basis.






29. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






30. Software that gets direct downloads by passing servers.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. Process of creating shared meaning between the mass and audience.






33. Ads to correct deceptive advertising.






34. A consumer magazine published by a retail business for readers with similar interests.






35. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






36. The means of delivering a specific media content.






37. Film making using high tech cameras and digital filming.






38. The first film production companies.






39. Ownership of different media companies concentrated in fewer fewer hands.






40. 1 second commercials between songs on the radio.






41. Early weekly British Publication that carried ads.






42. The cumulative audience - pepole who listen every 5 minutes.






43. Creating space for creative artists.






44. The culture that seems to hold sway with the majority of people.






45. Involves the sale of a program that was originally run on network television: a rerun.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. A broadcasting station that aligns itself with a network.






48. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






49. Media mainly used in computer networks such as the Internet.






50. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.







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Can you answer 50 questions in 15 minutes?


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