Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.






2. A style of media with a distinctive style.






3. When local affiliates carry a network's program.






4. Aiming media content or consumer products at smaller - more specific audience.






5. 1 second commercials between songs on the radio.






6. Sponsor-financing of movies to advance a manufactures product.






7. Aiming media content at smaller - homogenous audience.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. File compression software that permits streaming of digital audio and video data.






10. Creating space for creative artists.






11. Brief video episodes of television on mobile screens.






12. Aiming broadcasting at a smaller audience.






13. Online billboards placed on the side of the webpage.






14. The number of issues of a magazine or newspaper that are sold.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. 1962 Law Requiring all TV sets import to manufacture in the U.S.






17. Recreation on television news of some event that is believed to have happened of which could have happened.






18. Freely downloaded software.






19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






20. Connecting multiple sets of single location or building to a single - master antenna.






21. People considered to be representatives of the target market - review a number of approaches to the campaign.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. The culture that seems to hold sway with the majority of people.






24. Audience for specific media content becoming smaller and increasingly homogeneous.






25. Media mainly used in computer networks such as the Internet.






26. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






27. The simultaneous downloading and accessing of digital audio or video data.






28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






29. Outmoded name for early cable television.






30. Total sale of broadcast airtime.






31. Ads to correct deceptive advertising.






32. The increase in ownership or media outlet.






33. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






34. The means of delivering a specific media content.






35. Recording of one artists music by another.






36. Movies produced with full intention of providing several sequels.






37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






38. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






39. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






40. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






41. The delivery of radio over the internet directly to individual listeners.






42. Media's content and grammar. Style and ability.






43. Early weekly British Publication that carried ads.






44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






45. Recording and downloading of audio files stored on servers.






46. The ability to comprehand mass communication.






47. Weekly free pages with local events.






48. Attractive - artful business cards use by early British people to promote themselves.






49. Film making using high tech cameras and digital filming.






50. Movies produced primarily for initial exhibition on theater screens.