Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






2. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. Brief video episodes of television on mobile screens.






5. Free - alternative weeklies with a local and partical orientation.






6. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






7. Movies produced primarily for initial exhibition on theater screens.






8. The illegal recording and sale of copyrighted material.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. Aiming media content or consumer products at smaller - more specific audience.






11. Movies produced with full intention of providing several sequels.






12. Film making using high tech cameras and digital filming.






13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






14. Sale of radio or television content to stations on a market-by-market basis.






15. Online messages akin to billboards.






16. Measuring the effectiveness of advertising messages by showing them to consumers.






17. A telecommunication company required to carry messages.






18. Recording and downloading of audio files stored on servers.






19. Music custom selected by a disc jockey.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. Audience for specific media content becoming smaller and increasingly homogeneous.






22. Freely downloaded software.






23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






24. Sponsor-financing of movies to advance a manufactures product.






25. Early weekly British Publication that carried ads.






26. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






27. Involves the sale of a program that was originally run on network television: a rerun.






28. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






29. Placing ads in public places such as store floors - at gas pumps - in bathroom.






30. File compression software that permits streaming of digital audio and video data.






31. How many people listening every 15 minutes.






32. When local affiliates carry a network's program.






33. Attractive - artful business cards use by early British people to promote themselves.






34. The ability to comprehand mass communication.






35. The delivery of radio over the internet directly to individual listeners.






36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






37. Creating space for creative artists.






38. Media mainly used in computer networks such as the Internet.






39. A medium that carries messages to other people.






40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






41. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






42. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






43. 1 second commercials between songs on the radio.






44. The increase in ownership or media outlet.






45. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






46. Relaxation of ownership and other rules for radio and television.






47. People considered to be representatives of the target market - review a number of approaches to the campaign.






48. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






49. Connecting multiple sets of single location or building to a single - master antenna.






50. Recreation on television news of some event that is believed to have happened of which could have happened.