Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.






2. Recreation on television news of some event that is believed to have happened of which could have happened.






3. Recording and downloading of audio files stored on servers.






4. Rating technology.






5. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. The number of issues of a magazine or newspaper that are sold.






8. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






9. The erosions of traditional distinctive style elements.






10. The illegal recording and sale of copyrighted material.






11. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






12. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






13. File compression software that permits streaming of digital audio and video data.






14. Percentage of a markers total population that is reached by a piece of broadcast programming.






15. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






16. Movies that can be described in one line.






17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






18. The increase in ownership or media outlet.






19. Brief video episodes of television on mobile screens.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. The means of delivering a specific media content.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. In record retailing - albums more than 3 years old.






24. Online messages akin to billboards.






25. Software that gets direct downloads by passing servers.






26. Total sale of broadcast airtime.






27. Freely downloaded software.






28. Suburban or regional versions of metropolitan newspaper.






29. Tying two seperate but related shots in such a way that take new meaning.






30. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






31. People considered to be representatives of the target market - review a number of approaches to the campaign.






32. 1 second commercials between songs on the radio.






33. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






34. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






35. A broadcasting station that aligns itself with a network.






36. A medium that carries messages to other people.






37. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






38. A consumer magazine published by a retail business for readers with similar interests.






39. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






40. Ads to correct deceptive advertising.






41. Measuring the effectiveness of advertising messages by showing them to consumers.






42. A style of media with a distinctive style.






43. Media mainly used in computer networks such as the Internet.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






46. Ads showing up in nontraditional settings.






47. The delivery of radio over the internet directly to individual listeners.






48. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






49. Music custom selected by a disc jockey.






50. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.