SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Ethnic Press
Dominate Culture / Mainstream
Cover
Psychographic Segmentation
2. Movies produced with full intention of providing several sequels.
Culture
Microcinema
Franchise Films
Blockbuster Mentality
3. Online billboards placed on the side of the webpage.
Copyright
Skyscrapers
Engagement
Cyber Advertising
4. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Dominate Culture / Mainstream
P2P (Peer to peer)
Open Source Software
5. Recreation on television news of some event that is believed to have happened of which could have happened.
Podcast
News Stage
Affiliates
Targeting
6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Derequlation
Network (broadcasting)
Cume
Ad-Pull Policy
7. Commuter Papers - Free dailies designed for young commuters.
Media Literacy
News Stage
Dissident Press
Commuter Papers
8. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Ethnic Press
Mobisodes
All Channel Legislation
9. Involves the sale of a program that was originally run on network television: a rerun.
Clear time
Platform
Off-network
Copy Testing
10. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Corporate Independent Studios
Ambient Advertising
Vast Wasteland
Shopbills
11. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Zarred Editions
Genre
Clear time
12. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Derequlation
Blockbuster Mentality
Common Carrier
13. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Blinks
Conglomeration
Brand Magazine
Culture
14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Personal Peoplemeter
Consumer Culture
Skyscrapers
360 Marketing
15. The number of issues of a magazine or newspaper that are sold.
Open Source Software
Genre
Copy Testing
Circulation
16. Movies that can be described in one line.
Network (broadcasting)
Web Radio
360 Marketing
Concept Films
17. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Corporate Independent Studios
MATV
Network (broadcasting)
18. Weekly free pages with local events.
Ad-Pull Policy
Alternative Press
Blinks
Microcinema
19. Music custom selected by a disc jockey.
Playlist
Ethnic Press
VALS
Mobisodes
20. Suburban or regional versions of metropolitan newspaper.
News Stage
CATV
Zarred Editions
Ethnic Press
21. Film making using high tech cameras and digital filming.
Genre
Alternative Press
Concept Films
Microcinema
22. The ability to comprehand mass communication.
Circulation
Media Literacy
Web Radio
Common Carrier
23. Aiming broadcasting at a smaller audience.
Newsbooks
Zarred Editions
News Stage
Narrow Casting
24. Aiming media content or consumer products at smaller - more specific audience.
Blinks
Targeting
Mass Medium
Niche Marketing
25. 1 second commercials between songs on the radio.
Ambient Advertising
Franchise Films
Cume
Blinks
26. Media mainly used in computer networks such as the Internet.
Network
Unique Selling Proposition
Banners
Ambient Advertising
27. The first film production companies.
Brand Magazine
Dissident Press
Factory Studios
Permission Marketing
28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Culture
MATV
Open Source Software
Advertorial
29. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Advertorial
Contextual Advertising
Consumer Juries
Ad-Pull Policy
30. Rating technology.
Network Neutrality
Mobisodes
Personal Peoplemeter
Culture
31. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Network (broadcasting)
Network Neutrality
Mobisodes
32. Granting equal carriage over phone and cable lines.
Theatrical Films
Targeting
Forced Exposure
Network Neutrality
33. Outmoded name for early cable television.
Affiliates
Network Neutrality
CATV
Vast Wasteland
34. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Montage
Production Values
Consumer Culture
35. Ads to correct deceptive advertising.
Zarred Editions
Sweeps Period
Corrective Advertising
All Channel Legislation
36. Aiming media content at smaller - homogenous audience.
Off-network
Permission Marketing
Network (broadcasting)
Niche Marketing
37. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Psychographic Segmentation
Piracy
Sweeps Period
Culture
38. Brief video episodes of television on mobile screens.
Theatrical Films
Mobisodes
Concentration on Ownership
Demographic Segmentation
39. Movies produced primarily for initial exhibition on theater screens.
Off-network
Demographic Segmentation
Catalogue Albums
Theatrical Films
40. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Cover
Cume
Montage
41. Creating space for creative artists.
Microcinema
Skyscrapers
Feature Syndicates
Niche Marketing
42. How many people listening every 15 minutes.
Average Quarter-Hour
Billings
Puffets
Controlled Circulation
43. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Cinematography
Affiliates
Consumer Culture
44. A broadcasting station that aligns itself with a network.
Copy Testing
Affiliates
Rating
Mass Medium
45. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Feature Syndicates
Puffets
Cover
Shopbills
46. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Sweeps Period
Media Literacy
Personal Peoplemeter
47. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
MP3
Convergence
Engagement
48. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Webzine
All Channel Legislation
Newsbooks
Demographic Segmentation
49. Early weekly British Publication that carried ads.
Production Values
Corrective Advertising
Media Literacy
Newsbooks
50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Web Radio
VALS
Off-network
360 Marketing