SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.
Cinematography
Cyber Advertising
Digital Recording
Demographic Segmentation
2. A style of media with a distinctive style.
Cover
Clear time
Genre
Vast Wasteland
3. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
CATV
Blinks
Clear time
4. When local affiliates carry a network's program.
Network Neutrality
Ethnic Press
Montage
Clear time
5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Derequlation
MP3
Microcinema
Forced Exposure
6. Recording of one artists music by another.
Unique Selling Proposition
P2P (Peer to peer)
Copy Testing
Cover
7. A telecommunication company required to carry messages.
Franchise Films
Forced Exposure
Copy Testing
Common Carrier
8. Brief video episodes of television on mobile screens.
Audience Fragmentation
Newsbooks
Mobisodes
Vast Wasteland
9. Attractive - artful business cards use by early British people to promote themselves.
Piracy
Franchise Films
Shopbills
Ethnic Press
10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Catalogue Albums
Contextual Advertising
Commuter Papers
Vertical Integration
11. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Sweeps Period
Genre
Ad-Pull Policy
Niche Marketing
12. Film making using high tech cameras and digital filming.
Audience Fragmentation
Open Source Software
Network Neutrality
Microcinema
13. The number of issues of a magazine or newspaper that are sold.
Shopbills
Skyscrapers
Cinematography
Circulation
14. Relaxation of ownership and other rules for radio and television.
Blinks
Derequlation
Platform
Branding Films
15. The erosions of traditional distinctive style elements.
Alternative Press
Convergence
News Stage
Web Radio
16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Podcast
Commuter Papers
Newsbooks
17. Ads showing up in nontraditional settings.
Common Carrier
Podcast
360 Marketing
Mass Communication
18. Movies that can be described in one line.
MATV
Rating
Concept Films
Forced Exposure
19. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Consumer Juries
Theatrical Films
Advertorial
Syndication
20. Early weekly British Publication that carried ads.
Cume
Newsbooks
Average Quarter-Hour
Vast Wasteland
21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Genre
Blockbuster Mentality
Billings
Dominate Culture / Mainstream
22. Movies produced with full intention of providing several sequels.
Average Quarter-Hour
Demographic Segmentation
Franchise Films
Concept Films
23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Catalogue Albums
Theatrical Films
Network (broadcasting)
Consumer Juries
24. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Microcinema
Concentration on Ownership
CATV
All Channel Legislation
25. Aiming media content or consumer products at smaller - more specific audience.
Targeting
Engagement
Theatrical Films
Psychographic Segmentation
26. Involves the sale of a program that was originally run on network television: a rerun.
Webzine
Off-network
Playlist
Concentration on Ownership
27. Sale of radio or television content to stations on a market-by-market basis.
Advertorial
Syndication
MATV
Platform
28. A consumer magazine published by a retail business for readers with similar interests.
Network
CATV
Dissident Press
Brand Magazine
29. Total sale of broadcast airtime.
Derequlation
Billings
Culture
Cume
30. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Rating
Branding Films
Puffets
Psychographic Segmentation
31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Copy Testing
Controlled Circulation
Corporate Independent Studios
Personal Peoplemeter
32. A broadcasting station that aligns itself with a network.
Permission Marketing
Personal Peoplemeter
Affiliates
Ad-Pull Policy
33. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Common Carrier
Vast Wasteland
Ambient Advertising
Webzine
34. The means of delivering a specific media content.
Platform
360 Marketing
Puffets
Open Source Software
35. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Common Carrier
Conglomeration
P2P (Peer to peer)
36. Measuring the effectiveness of advertising messages by showing them to consumers.
Skyscrapers
All Channel Legislation
Rating
Copy Testing
37. Media mainly used in computer networks such as the Internet.
Network
Personal Peoplemeter
Mass Communication
Genre
38. Online magazine.
Skyscrapers
Webzine
Billings
Mass Communication
39. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Web Radio
Consumer Juries
Streaming
40. People considered to be representatives of the target market - review a number of approaches to the campaign.
P2P (Peer to peer)
Permission Marketing
Consumer Juries
MATV
41. Commuter Papers - Free dailies designed for young commuters.
Consumer Culture
Microcinema
Commuter Papers
Media Literacy
42. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Cover
Concentration on Ownership
Network Neutrality
43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Syndication
Branding Films
Podcast
Puffets
44. Recreation on television news of some event that is believed to have happened of which could have happened.
Shopbills
News Stage
Dissident Press
Digital Recording
45. Process of creating shared meaning between the mass and audience.
Clear time
Playlist
Mass Communication
Culture
46. Movies produced primarily for initial exhibition on theater screens.
Engagement
Theatrical Films
Copy Testing
Rating
47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Controlled Circulation
Forced Exposure
Syndication
Ethnic Press
48. Online messages akin to billboards.
CATV
Platform
Banners
Playlist
49. Connecting multiple sets of single location or building to a single - master antenna.
Copyright
MATV
Affiliates
Engagement
50. Aiming broadcasting at a smaller audience.
Personal Peoplemeter
Narrow Casting
VALS
Common Carrier