Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brief video episodes of television on mobile screens.






2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






3. Attractive - artful business cards use by early British people to promote themselves.






4. Lumiere brothers device that both photographed and projected action.






5. Recording and downloading of audio files stored on servers.






6. The means of delivering a specific media content.






7. Aiming broadcasting at a smaller audience.






8. Online magazine.






9. Placing ads in public places such as store floors - at gas pumps - in bathroom.






10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






11. Software that gets direct downloads by passing servers.






12. The increase in ownership or media outlet.






13. Outmoded name for early cable television.






14. Free - alternative weeklies with a local and partical orientation.






15. Film making using high tech cameras and digital filming.






16. Percentage of a markers total population that is reached by a piece of broadcast programming.






17. A style of media with a distinctive style.






18. People considered to be representatives of the target market - review a number of approaches to the campaign.






19. Ads to correct deceptive advertising.






20. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






21. Freely downloaded software.






22. Media mainly used in computer networks such as the Internet.






23. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






25. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






26. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






27. Relaxation of ownership and other rules for radio and television.






28. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






29. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






30. Sale of radio or television content to stations on a market-by-market basis.






31. Recording of one artists music by another.






32. Aiming media content or consumer products at smaller - more specific audience.






33. Rating technology.






34. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






35. A broadcasting station that aligns itself with a network.






36. Tying two seperate but related shots in such a way that take new meaning.






37. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






38. The illegal recording and sale of copyrighted material.






39. Online billboards placed on the side of the webpage.






40. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






41. The number of issues of a magazine or newspaper that are sold.






42. 1 second commercials between songs on the radio.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. Placement of commercials on various online sites.






45. The delivery of radio over the internet directly to individual listeners.






46. Identifying and granting ownership of a given piece of expression to protect the creators interest.






47. Total sale of broadcast airtime.






48. Music custom selected by a disc jockey.






49. Media's content and grammar. Style and ability.






50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.