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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.






2. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






3. Recording of one artists music by another.






4. Percentage of a markers total population that is reached by a piece of broadcast programming.






5. In record retailing - albums more than 3 years old.






6. Recording and downloading of audio files stored on servers.






7. Tying two seperate but related shots in such a way that take new meaning.






8. 1962 Law Requiring all TV sets import to manufacture in the U.S.






9. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






10. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






11. Process of creating shared meaning between the mass and audience.






12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






13. Media mainly used in computer networks such as the Internet.






14. Sale of radio or television content to stations on a market-by-market basis.






15. The number of issues of a magazine or newspaper that are sold.






16. Rating technology.






17. Creating space for creative artists.






18. Measuring the effectiveness of advertising messages by showing them to consumers.






19. The culture that seems to hold sway with the majority of people.






20. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






21. Audience for specific media content becoming smaller and increasingly homogeneous.






22. When local affiliates carry a network's program.






23. Commuter Papers - Free dailies designed for young commuters.






24. A medium that carries messages to other people.






25. The ability to comprehand mass communication.






26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






29. The delivery of radio over the internet directly to individual listeners.






30. Ads to correct deceptive advertising.






31. Online billboards placed on the side of the webpage.






32. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






33. Identifying and granting ownership of a given piece of expression to protect the creators interest.






34. The simultaneous downloading and accessing of digital audio or video data.






35. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






36. Demand by a advertiser to review an article with the threat of being pulled out - if not.






37. People considered to be representatives of the target market - review a number of approaches to the campaign.






38. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






39. A broadcasting station that aligns itself with a network.






40. The first film production companies.






41. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






42. Advertising that the consumer actively accepts.






43. The illegal recording and sale of copyrighted material.






44. A consumer magazine published by a retail business for readers with similar interests.






45. The erosions of traditional distinctive style elements.






46. Early weekly British Publication that carried ads.






47. Involves the sale of a program that was originally run on network television: a rerun.






48. Software that gets direct downloads by passing servers.






49. Granting equal carriage over phone and cable lines.






50. Brief video episodes of television on mobile screens.