Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.






2. Film making using high tech cameras and digital filming.






3. Audience for specific media content becoming smaller and increasingly homogeneous.






4. Freely downloaded software.






5. Media's content and grammar. Style and ability.






6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






7. A medium that carries messages to other people.






8. The number of issues of a magazine or newspaper that are sold.






9. The increase in ownership or media outlet.






10. Sale of radio or television content to stations on a market-by-market basis.






11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






12. Movies produced primarily for initial exhibition on theater screens.






13. 1962 Law Requiring all TV sets import to manufacture in the U.S.






14. Ownership of different media companies concentrated in fewer fewer hands.






15. A consumer magazine published by a retail business for readers with similar interests.






16. 1 second commercials between songs on the radio.






17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






18. The illegal recording and sale of copyrighted material.






19. The first film production companies.






20. Software that gets direct downloads by passing servers.






21. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






22. Recording and downloading of audio files stored on servers.






23. A telecommunication company required to carry messages.






24. Identifying and granting ownership of a given piece of expression to protect the creators interest.






25. Aiming media content or consumer products at smaller - more specific audience.






26. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






27. Outmoded name for early cable television.






28. Commuter Papers - Free dailies designed for young commuters.






29. Online billboards placed on the side of the webpage.






30. A style of media with a distinctive style.






31. Involves the sale of a program that was originally run on network television: a rerun.






32. Online magazine.






33. Granting equal carriage over phone and cable lines.






34. A broadcasting station that aligns itself with a network.






35. File compression software that permits streaming of digital audio and video data.






36. Lumiere brothers device that both photographed and projected action.






37. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






38. In record retailing - albums more than 3 years old.






39. How many people listening every 15 minutes.






40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






41. Movies that can be described in one line.






42. The means of delivering a specific media content.






43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






44. Suburban or regional versions of metropolitan newspaper.






45. The simultaneous downloading and accessing of digital audio or video data.






46. Tying two seperate but related shots in such a way that take new meaning.






47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






48. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.