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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.
Engagement
Piracy
Playlist
Niche Marketing
2. Measuring the effectiveness of advertising messages by showing them to consumers.
Podcast
Concentration on Ownership
Network (broadcasting)
Copy Testing
3. The culture that seems to hold sway with the majority of people.
Zarred Editions
Contextual Advertising
Dominate Culture / Mainstream
Concept Films
4. Movies produced primarily for initial exhibition on theater screens.
Cyber Advertising
Personal Peoplemeter
Ambient Advertising
Theatrical Films
5. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Niche Marketing
Vast Wasteland
Newsbooks
Network (broadcasting)
6. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Unique Selling Proposition
Targeting
Sweeps Period
7. Aiming broadcasting at a smaller audience.
Newsbooks
Web Radio
Banners
Narrow Casting
8. The delivery of radio over the internet directly to individual listeners.
News Stage
P2P (Peer to peer)
Web Radio
Advertorial
9. The increase in ownership or media outlet.
Conglomeration
Network (broadcasting)
Common Carrier
Montage
10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Off-network
Catalogue Albums
Convergence
11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Niche Marketing
Dissident Press
Derequlation
12. Placement of commercials on various online sites.
Shopbills
Cyber Advertising
Platform
Playlist
13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Media Literacy
Dissident Press
Ambient Advertising
Consumer Culture
14. Process of creating shared meaning between the mass and audience.
MATV
Mass Communication
Consumer Juries
Off-network
15. Early weekly British Publication that carried ads.
Web Radio
News Stage
Newsbooks
Catalogue Albums
16. Lumiere brothers device that both photographed and projected action.
Cinematography
Cyber Advertising
Demographic Segmentation
Ad-Pull Policy
17. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Mass Communication
Media Literacy
CATV
All Channel Legislation
18. How many people listening every 15 minutes.
Feature Syndicates
Average Quarter-Hour
Forced Exposure
Rating
19. Sale of radio or television content to stations on a market-by-market basis.
CATV
Syndication
Engagement
P2P (Peer to peer)
20. A medium that carries messages to other people.
Targeting
Narrow Casting
Mass Medium
Mobisodes
21. The means of delivering a specific media content.
Mass Medium
Network Neutrality
Newsbooks
Platform
22. Recording and downloading of audio files stored on servers.
Clear time
Podcast
Dominate Culture / Mainstream
Syndication
23. People considered to be representatives of the target market - review a number of approaches to the campaign.
Commuter Papers
VALS
Network (broadcasting)
Consumer Juries
24. The first film production companies.
Corrective Advertising
Factory Studios
Niche Marketing
Network
25. Involves the sale of a program that was originally run on network television: a rerun.
Streaming
Off-network
Web Radio
Skyscrapers
26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Conglomeration
Controlled Circulation
Platform
Consumer Juries
27. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Dominate Culture / Mainstream
Brand Magazine
Niche Marketing
VALS
28. Movies that can be described in one line.
Billings
Catalogue Albums
Concept Films
Cover
29. Ownership of different media companies concentrated in fewer fewer hands.
Unique Selling Proposition
Consumer Culture
Dissident Press
Concentration on Ownership
30. Online billboards placed on the side of the webpage.
Dissident Press
Vertical Integration
Skyscrapers
Engagement
31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
MP3
Contextual Advertising
Average Quarter-Hour
Billings
32. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Demographic Segmentation
Network Neutrality
Sweeps Period
Production Values
33. A telecommunication company required to carry messages.
All Channel Legislation
Corporate Independent Studios
Common Carrier
Network Neutrality
34. Recording of one artists music by another.
360 Marketing
Concept Films
Cover
Open Source Software
35. Film making using high tech cameras and digital filming.
Engagement
Microcinema
Blinks
Genre
36. A style of media with a distinctive style.
Genre
Franchise Films
Microcinema
Mass Communication
37. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
MATV
Genre
360 Marketing
38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Cume
Dissident Press
Affiliates
Psychographic Segmentation
39. Online messages akin to billboards.
All Channel Legislation
Zarred Editions
News Stage
Banners
40. Aiming media content at smaller - homogenous audience.
Consumer Culture
Engagement
Webzine
Niche Marketing
41. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Conglomeration
Ad-Pull Policy
Corporate Independent Studios
Off-network
42. File compression software that permits streaming of digital audio and video data.
MP3
Culture
Cinematography
Contextual Advertising
43. Freely downloaded software.
Open Source Software
Factory Studios
Billings
Personal Peoplemeter
44. Sponsor-financing of movies to advance a manufactures product.
Niche Marketing
Branding Films
Psychographic Segmentation
Cume
45. The erosions of traditional distinctive style elements.
Derequlation
Convergence
Feature Syndicates
Permission Marketing
46. Aiming media content or consumer products at smaller - more specific audience.
Consumer Juries
Unique Selling Proposition
Targeting
Puffets
47. Outmoded name for early cable television.
Zarred Editions
Derequlation
Banners
CATV
48. Recreation on television news of some event that is believed to have happened of which could have happened.
Consumer Juries
Derequlation
News Stage
Media Literacy
49. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Controlled Circulation
Dissident Press
Blockbuster Mentality
CATV
50. Brief video episodes of television on mobile screens.
Zarred Editions
Clear time
News Stage
Mobisodes
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