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Test your basic knowledge |
Media Vocab
Start Test
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.
Theatrical Films
Piracy
Demographic Segmentation
Culture
2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Network Neutrality
Webzine
Ethnic Press
MATV
3. Creating space for creative artists.
Streaming
Branding Films
Cyber Advertising
Feature Syndicates
4. The number of issues of a magazine or newspaper that are sold.
Controlled Circulation
Demographic Segmentation
Circulation
Derequlation
5. A consumer magazine published by a retail business for readers with similar interests.
Corporate Independent Studios
Mass Medium
Open Source Software
Brand Magazine
6. Suburban or regional versions of metropolitan newspaper.
Culture
Zarred Editions
Rating
Conglomeration
7. The ability to comprehand mass communication.
Streaming
Cyber Advertising
Ethnic Press
Media Literacy
8. Movies that can be described in one line.
Copy Testing
Unique Selling Proposition
Concept Films
Dissident Press
9. Connecting multiple sets of single location or building to a single - master antenna.
Clear time
MATV
Podcast
360 Marketing
10. Ads showing up in nontraditional settings.
Vertical Integration
Unique Selling Proposition
360 Marketing
Mass Medium
11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Catalogue Albums
Convergence
Streaming
Forced Exposure
12. Aiming media content or consumer products at smaller - more specific audience.
Montage
All Channel Legislation
Targeting
Mass Medium
13. Attractive - artful business cards use by early British people to promote themselves.
Network Neutrality
Billings
Shopbills
Copyright
14. Movies produced with full intention of providing several sequels.
Alternative Press
Network (broadcasting)
Montage
Franchise Films
15. Recording and downloading of audio files stored on servers.
Concentration on Ownership
Podcast
Ethnic Press
Vertical Integration
16. Percentage of a markers total population that is reached by a piece of broadcast programming.
Banners
Billings
Rating
Convergence
17. The erosions of traditional distinctive style elements.
Convergence
360 Marketing
Audience Fragmentation
Billings
18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
VALS
Streaming
Franchise Films
Controlled Circulation
19. Aiming media content at smaller - homogenous audience.
Open Source Software
Production Values
Niche Marketing
Conglomeration
20. Film making using high tech cameras and digital filming.
Unique Selling Proposition
Microcinema
Playlist
Genre
21. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Media Literacy
Ambient Advertising
Catalogue Albums
Sweeps Period
22. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Mass Communication
Billings
Ethnic Press
Psychographic Segmentation
23. Outmoded name for early cable television.
Culture
Mass Communication
Theatrical Films
CATV
24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Media Literacy
VALS
Vast Wasteland
All Channel Legislation
25. A medium that carries messages to other people.
Copy Testing
Convergence
Mass Medium
Copyright
26. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Corrective Advertising
MATV
Forced Exposure
27. Online messages akin to billboards.
Banners
MATV
Shopbills
Unique Selling Proposition
28. Movies produced primarily for initial exhibition on theater screens.
MATV
Piracy
Engagement
Theatrical Films
29. Process of creating shared meaning between the mass and audience.
Mass Communication
Average Quarter-Hour
News Stage
Network
30. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Media Literacy
Unique Selling Proposition
Mass Communication
Consumer Culture
31. The delivery of radio over the internet directly to individual listeners.
Digital Recording
Copy Testing
Concentration on Ownership
Web Radio
32. Media mainly used in computer networks such as the Internet.
Blinks
Network
360 Marketing
Cume
33. Recreation on television news of some event that is believed to have happened of which could have happened.
Blinks
Genre
Syndication
News Stage
34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Franchise Films
Niche Marketing
CATV
Blockbuster Mentality
35. Total sale of broadcast airtime.
Cover
Average Quarter-Hour
Billings
Unique Selling Proposition
36. Tying two seperate but related shots in such a way that take new meaning.
Branding Films
Montage
Zarred Editions
Feature Syndicates
37. Music custom selected by a disc jockey.
Digital Recording
Playlist
Psychographic Segmentation
Skyscrapers
38. The first film production companies.
Psychographic Segmentation
Convergence
CATV
Factory Studios
39. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Microcinema
Playlist
Clear time
40. Ads to correct deceptive advertising.
Controlled Circulation
Corrective Advertising
Feature Syndicates
Advertorial
41. Freely downloaded software.
Genre
Billings
Open Source Software
Ambient Advertising
42. Online magazine.
Webzine
Culture
Puffets
Streaming
43. Free - alternative weeklies with a local and partical orientation.
Rating
Ambient Advertising
Dissident Press
Off-network
44. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Digital Recording
Contextual Advertising
News Stage
Network (broadcasting)
45. Placement of commercials on various online sites.
Montage
Cyber Advertising
Consumer Culture
Average Quarter-Hour
46. 1 second commercials between songs on the radio.
Blinks
Conglomeration
Corrective Advertising
Consumer Culture
47. Lumiere brothers device that both photographed and projected action.
Cinematography
Cover
Concept Films
Feature Syndicates
48. A broadcasting station that aligns itself with a network.
Cinematography
Narrow Casting
Affiliates
Platform
49. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Factory Studios
Affiliates
Web Radio
50. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Mass Medium
Media Literacy
Engagement
Copyright
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