Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads to correct deceptive advertising.






2. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






3. Freely downloaded software.






4. The erosions of traditional distinctive style elements.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. In record retailing - albums more than 3 years old.






7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






8. The cumulative audience - pepole who listen every 5 minutes.






9. Movies produced primarily for initial exhibition on theater screens.






10. Online messages akin to billboards.






11. Percentage of a markers total population that is reached by a piece of broadcast programming.






12. A broadcasting station that aligns itself with a network.






13. The increase in ownership or media outlet.






14. Movies that can be described in one line.






15. Creating space for creative artists.






16. The means of delivering a specific media content.






17. Early weekly British Publication that carried ads.






18. Connecting multiple sets of single location or building to a single - master antenna.






19. Brief video episodes of television on mobile screens.






20. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






21. Free - alternative weeklies with a local and partical orientation.






22. Relaxation of ownership and other rules for radio and television.






23. Placement of commercials on various online sites.






24. Music custom selected by a disc jockey.






25. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






26. Online magazine.






27. Identifying and granting ownership of a given piece of expression to protect the creators interest.






28. Aiming media content at smaller - homogenous audience.






29. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






30. Media mainly used in computer networks such as the Internet.






31. Film making using high tech cameras and digital filming.






32. The first film production companies.






33. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






34. Software that gets direct downloads by passing servers.






35. A medium that carries messages to other people.






36. A consumer magazine published by a retail business for readers with similar interests.






37. Advertising that the consumer actively accepts.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. Tying two seperate but related shots in such a way that take new meaning.






40. Sponsor-financing of movies to advance a manufactures product.






41. Sale of radio or television content to stations on a market-by-market basis.






42. The illegal recording and sale of copyrighted material.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






45. The number of issues of a magazine or newspaper that are sold.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Ads showing up in nontraditional settings.






48. Suburban or regional versions of metropolitan newspaper.






49. A style of media with a distinctive style.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.