Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Freely downloaded software.






2. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






3. Movies produced with full intention of providing several sequels.






4. Free - alternative weeklies with a local and partical orientation.






5. Sponsor-financing of movies to advance a manufactures product.






6. A style of media with a distinctive style.






7. The first film production companies.






8. Ads to correct deceptive advertising.






9. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






10. Ads showing up in nontraditional settings.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. Measuring the effectiveness of advertising messages by showing them to consumers.






13. A consumer magazine published by a retail business for readers with similar interests.






14. Outmoded name for early cable television.






15. Aiming media content at smaller - homogenous audience.






16. Rating technology.






17. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






18. People considered to be representatives of the target market - review a number of approaches to the campaign.






19. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






20. Advertising that the consumer actively accepts.






21. When local affiliates carry a network's program.






22. Lumiere brothers device that both photographed and projected action.






23. Recording of one artists music by another.






24. Media mainly used in computer networks such as the Internet.






25. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






26. The number of issues of a magazine or newspaper that are sold.






27. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






28. The culture that seems to hold sway with the majority of people.






29. Software that gets direct downloads by passing servers.






30. Commuter Papers - Free dailies designed for young commuters.






31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






33. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






34. Aiming media content or consumer products at smaller - more specific audience.






35. Brief video episodes of television on mobile screens.






36. How many people listening every 15 minutes.






37. Granting equal carriage over phone and cable lines.






38. Aiming broadcasting at a smaller audience.






39. Sale of radio or television content to stations on a market-by-market basis.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. Placement of commercials on various online sites.






42. Early weekly British Publication that carried ads.






43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






44. 1962 Law Requiring all TV sets import to manufacture in the U.S.






45. Movies produced primarily for initial exhibition on theater screens.






46. Relaxation of ownership and other rules for radio and television.






47. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






49. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






50. The cumulative audience - pepole who listen every 5 minutes.