Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A medium that carries messages to other people.






2. Commuter Papers - Free dailies designed for young commuters.






3. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






4. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






5. Online billboards placed on the side of the webpage.






6. Measuring the effectiveness of advertising messages by showing them to consumers.






7. The erosions of traditional distinctive style elements.






8. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. Suburban or regional versions of metropolitan newspaper.






13. Rating technology.






14. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






15. Lumiere brothers device that both photographed and projected action.






16. Free - alternative weeklies with a local and partical orientation.






17. Movies produced primarily for initial exhibition on theater screens.






18. The delivery of radio over the internet directly to individual listeners.






19. The number of issues of a magazine or newspaper that are sold.






20. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






21. Attractive - artful business cards use by early British people to promote themselves.






22. The means of delivering a specific media content.






23. Music custom selected by a disc jockey.






24. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






25. People considered to be representatives of the target market - review a number of approaches to the campaign.






26. Software that gets direct downloads by passing servers.






27. Audience for specific media content becoming smaller and increasingly homogeneous.






28. The increase in ownership or media outlet.






29. The first film production companies.






30. Granting equal carriage over phone and cable lines.






31. Identifying and granting ownership of a given piece of expression to protect the creators interest.






32. Tying two seperate but related shots in such a way that take new meaning.






33. Relaxation of ownership and other rules for radio and television.






34. Recording of one artists music by another.






35. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






36. Aiming media content or consumer products at smaller - more specific audience.






37. A consumer magazine published by a retail business for readers with similar interests.






38. Placement of commercials on various online sites.






39. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






40. Recording and downloading of audio files stored on servers.






41. Percentage of a markers total population that is reached by a piece of broadcast programming.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. File compression software that permits streaming of digital audio and video data.






44. The ability to comprehand mass communication.






45. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






46. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






47. Film making using high tech cameras and digital filming.






48. Placing ads in public places such as store floors - at gas pumps - in bathroom.






49. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






50. Aiming broadcasting at a smaller audience.