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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.






2. Aiming media content at smaller - homogenous audience.






3. Media mainly used in computer networks such as the Internet.






4. Media's content and grammar. Style and ability.






5. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






6. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






7. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






8. In record retailing - albums more than 3 years old.






9. 1962 Law Requiring all TV sets import to manufacture in the U.S.






10. Recording of one artists music by another.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. A medium that carries messages to other people.






13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






14. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






15. Aiming media content or consumer products at smaller - more specific audience.






16. Granting equal carriage over phone and cable lines.






17. Relaxation of ownership and other rules for radio and television.






18. Connecting multiple sets of single location or building to a single - master antenna.






19. Sale of radio or television content to stations on a market-by-market basis.






20. Ads showing up in nontraditional settings.






21. How many people listening every 15 minutes.






22. Process of creating shared meaning between the mass and audience.






23. Movies that can be described in one line.






24. Rating technology.






25. Software that gets direct downloads by passing servers.






26. Lumiere brothers device that both photographed and projected action.






27. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






28. The illegal recording and sale of copyrighted material.






29. Movies produced primarily for initial exhibition on theater screens.






30. Online magazine.






31. Placement of commercials on various online sites.






32. Ads to correct deceptive advertising.






33. A broadcasting station that aligns itself with a network.






34. Weekly free pages with local events.






35. The simultaneous downloading and accessing of digital audio or video data.






36. Aiming broadcasting at a smaller audience.






37. Advertising that the consumer actively accepts.






38. 1 second commercials between songs on the radio.






39. The increase in ownership or media outlet.






40. The cumulative audience - pepole who listen every 5 minutes.






41. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






42. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






43. Suburban or regional versions of metropolitan newspaper.






44. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






45. Music custom selected by a disc jockey.






46. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






47. A style of media with a distinctive style.






48. Total sale of broadcast airtime.






49. Film making using high tech cameras and digital filming.






50. Movies produced with full intention of providing several sequels.