Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Outmoded name for early cable television.






2. A medium that carries messages to other people.






3. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






4. 1 second commercials between songs on the radio.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






7. The illegal recording and sale of copyrighted material.






8. Aiming media content at smaller - homogenous audience.






9. Music custom selected by a disc jockey.






10. Recording and downloading of audio files stored on servers.






11. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






12. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






13. Recreation on television news of some event that is believed to have happened of which could have happened.






14. Attractive - artful business cards use by early British people to promote themselves.






15. The first film production companies.






16. Movies produced with full intention of providing several sequels.






17. Movies produced primarily for initial exhibition on theater screens.






18. The increase in ownership or media outlet.






19. Identifying and granting ownership of a given piece of expression to protect the creators interest.






20. Process of creating shared meaning between the mass and audience.






21. Movies that can be described in one line.






22. A broadcasting station that aligns itself with a network.






23. Granting equal carriage over phone and cable lines.






24. Creating space for creative artists.






25. Commuter Papers - Free dailies designed for young commuters.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. File compression software that permits streaming of digital audio and video data.






28. Sale of radio or television content to stations on a market-by-market basis.






29. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






30. Measuring the effectiveness of advertising messages by showing them to consumers.






31. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






32. Ownership of different media companies concentrated in fewer fewer hands.






33. Demand by a advertiser to review an article with the threat of being pulled out - if not.






34. Suburban or regional versions of metropolitan newspaper.






35. Media mainly used in computer networks such as the Internet.






36. Online billboards placed on the side of the webpage.






37. Ads showing up in nontraditional settings.






38. The simultaneous downloading and accessing of digital audio or video data.






39. Film making using high tech cameras and digital filming.






40. The ability to comprehand mass communication.






41. Weekly free pages with local events.






42. A style of media with a distinctive style.






43. Recording of one artists music by another.






44. The means of delivering a specific media content.






45. A telecommunication company required to carry messages.






46. Aiming media content or consumer products at smaller - more specific audience.






47. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






48. Rating technology.






49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






50. Connecting multiple sets of single location or building to a single - master antenna.