Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. Recording and downloading of audio files stored on servers.






3. The culture that seems to hold sway with the majority of people.






4. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






5. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






7. The cumulative audience - pepole who listen every 5 minutes.






8. The increase in ownership or media outlet.






9. A broadcasting station that aligns itself with a network.






10. Total sale of broadcast airtime.






11. Placing ads in public places such as store floors - at gas pumps - in bathroom.






12. Movies produced with full intention of providing several sequels.






13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






14. Creating space for creative artists.






15. A consumer magazine published by a retail business for readers with similar interests.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Attractive - artful business cards use by early British people to promote themselves.






18. Online messages akin to billboards.






19. Early weekly British Publication that carried ads.






20. Suburban or regional versions of metropolitan newspaper.






21. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






22. Measuring the effectiveness of advertising messages by showing them to consumers.






23. The number of issues of a magazine or newspaper that are sold.






24. Lumiere brothers device that both photographed and projected action.






25. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






26. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






27. Sponsor-financing of movies to advance a manufactures product.






28. Free - alternative weeklies with a local and partical orientation.






29. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






30. A style of media with a distinctive style.






31. Placement of commercials on various online sites.






32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






33. Outmoded name for early cable television.






34. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






35. Identifying and granting ownership of a given piece of expression to protect the creators interest.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. Media mainly used in computer networks such as the Internet.






38. Involves the sale of a program that was originally run on network television: a rerun.






39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






40. How many people listening every 15 minutes.






41. Movies produced primarily for initial exhibition on theater screens.






42. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






43. Audience for specific media content becoming smaller and increasingly homogeneous.






44. 1 second commercials between songs on the radio.






45. The ability to comprehand mass communication.






46. Weekly free pages with local events.






47. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






48. The means of delivering a specific media content.






49. Brief video episodes of television on mobile screens.






50. Sale of radio or television content to stations on a market-by-market basis.