Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.






2. 1 second commercials between songs on the radio.






3. Online magazine.






4. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






5. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






6. Aiming media content at smaller - homogenous audience.






7. Attractive - artful business cards use by early British people to promote themselves.






8. Suburban or regional versions of metropolitan newspaper.






9. Creating space for creative artists.






10. Advertising that the consumer actively accepts.






11. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






12. The increase in ownership or media outlet.






13. Recording and downloading of audio files stored on servers.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






16. Free - alternative weeklies with a local and partical orientation.






17. Granting equal carriage over phone and cable lines.






18. Ads showing up in nontraditional settings.






19. The simultaneous downloading and accessing of digital audio or video data.






20. File compression software that permits streaming of digital audio and video data.






21. The erosions of traditional distinctive style elements.






22. Lumiere brothers device that both photographed and projected action.






23. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






24. The ability to comprehand mass communication.






25. The cumulative audience - pepole who listen every 5 minutes.






26. How many people listening every 15 minutes.






27. Relaxation of ownership and other rules for radio and television.






28. Commuter Papers - Free dailies designed for young commuters.






29. Rating technology.






30. Total sale of broadcast airtime.






31. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






32. Online messages akin to billboards.






33. Film making using high tech cameras and digital filming.






34. When local affiliates carry a network's program.






35. Measuring the effectiveness of advertising messages by showing them to consumers.






36. Connecting multiple sets of single location or building to a single - master antenna.






37. Percentage of a markers total population that is reached by a piece of broadcast programming.






38. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. Outmoded name for early cable television.






41. In record retailing - albums more than 3 years old.






42. The delivery of radio over the internet directly to individual listeners.






43. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






44. Sale of radio or television content to stations on a market-by-market basis.






45. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Early weekly British Publication that carried ads.






48. Media's content and grammar. Style and ability.






49. People considered to be representatives of the target market - review a number of approaches to the campaign.






50. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.