Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movies produced primarily for initial exhibition on theater screens.






2. Online billboards placed on the side of the webpage.






3. Brief video episodes of television on mobile screens.






4. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






5. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






6. Free - alternative weeklies with a local and partical orientation.






7. Process of creating shared meaning between the mass and audience.






8. Rating technology.






9. Outmoded name for early cable television.






10. Movies that can be described in one line.






11. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






13. 1 second commercials between songs on the radio.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. A medium that carries messages to other people.






16. The erosions of traditional distinctive style elements.






17. Audience for specific media content becoming smaller and increasingly homogeneous.






18. Attractive - artful business cards use by early British people to promote themselves.






19. A consumer magazine published by a retail business for readers with similar interests.






20. Placing ads in public places such as store floors - at gas pumps - in bathroom.






21. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






22. Aiming media content at smaller - homogenous audience.






23. Total sale of broadcast airtime.






24. A broadcasting station that aligns itself with a network.






25. Tying two seperate but related shots in such a way that take new meaning.






26. The culture that seems to hold sway with the majority of people.






27. Aiming media content or consumer products at smaller - more specific audience.






28. Demand by a advertiser to review an article with the threat of being pulled out - if not.






29. The first film production companies.






30. Movies produced with full intention of providing several sequels.






31. Measuring the effectiveness of advertising messages by showing them to consumers.






32. In record retailing - albums more than 3 years old.






33. Involves the sale of a program that was originally run on network television: a rerun.






34. Film making using high tech cameras and digital filming.






35. Early weekly British Publication that carried ads.






36. Recreation on television news of some event that is believed to have happened of which could have happened.






37. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






39. Commuter Papers - Free dailies designed for young commuters.






40. A style of media with a distinctive style.






41. The ability to comprehand mass communication.






42. Sponsor-financing of movies to advance a manufactures product.






43. Placement of commercials on various online sites.






44. Recording and downloading of audio files stored on servers.






45. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






46. Suburban or regional versions of metropolitan newspaper.






47. Ads showing up in nontraditional settings.






48. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






49. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






50. A telecommunication company required to carry messages.