Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






2. Identifying and granting ownership of a given piece of expression to protect the creators interest.






3. Ads to correct deceptive advertising.






4. Aiming broadcasting at a smaller audience.






5. The cumulative audience - pepole who listen every 5 minutes.






6. A medium that carries messages to other people.






7. The increase in ownership or media outlet.






8. Advertising that the consumer actively accepts.






9. A style of media with a distinctive style.






10. Music custom selected by a disc jockey.






11. Movies produced with full intention of providing several sequels.






12. Granting equal carriage over phone and cable lines.






13. The simultaneous downloading and accessing of digital audio or video data.






14. Lumiere brothers device that both photographed and projected action.






15. Attractive - artful business cards use by early British people to promote themselves.






16. Software that gets direct downloads by passing servers.






17. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






18. Early weekly British Publication that carried ads.






19. 1962 Law Requiring all TV sets import to manufacture in the U.S.






20. How many people listening every 15 minutes.






21. A consumer magazine published by a retail business for readers with similar interests.






22. Creating space for creative artists.






23. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






24. Ads showing up in nontraditional settings.






25. Movies that can be described in one line.






26. Online billboards placed on the side of the webpage.






27. A telecommunication company required to carry messages.






28. Total sale of broadcast airtime.






29. In record retailing - albums more than 3 years old.






30. The first film production companies.






31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






32. Sponsor-financing of movies to advance a manufactures product.






33. Suburban or regional versions of metropolitan newspaper.






34. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






35. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






36. Demand by a advertiser to review an article with the threat of being pulled out - if not.






37. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






38. A broadcasting station that aligns itself with a network.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. The illegal recording and sale of copyrighted material.






41. The erosions of traditional distinctive style elements.






42. Outmoded name for early cable television.






43. The number of issues of a magazine or newspaper that are sold.






44. Audience for specific media content becoming smaller and increasingly homogeneous.






45. Relaxation of ownership and other rules for radio and television.






46. Recreation on television news of some event that is believed to have happened of which could have happened.






47. Tying two seperate but related shots in such a way that take new meaning.






48. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






49. The delivery of radio over the internet directly to individual listeners.






50. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.