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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Convergence
Unique Selling Proposition
Rating
2. The first film production companies.
Advertorial
Podcast
Factory Studios
News Stage
3. The culture that seems to hold sway with the majority of people.
Cyber Advertising
Circulation
Dominate Culture / Mainstream
Corporate Independent Studios
4. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Targeting
Corrective Advertising
Microcinema
Sweeps Period
5. Rating technology.
Personal Peoplemeter
Network
Mass Medium
Sweeps Period
6. The simultaneous downloading and accessing of digital audio or video data.
Zarred Editions
Average Quarter-Hour
Streaming
Contextual Advertising
7. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Open Source Software
Concentration on Ownership
Engagement
Streaming
8. Aiming broadcasting at a smaller audience.
Copyright
Culture
Circulation
Narrow Casting
9. The means of delivering a specific media content.
Platform
MP3
Streaming
CATV
10. The delivery of radio over the internet directly to individual listeners.
Network
Genre
Web Radio
Shopbills
11. Recording of one artists music by another.
Newsbooks
Banners
Cyber Advertising
Cover
12. Weekly free pages with local events.
Mobisodes
CATV
Conglomeration
Alternative Press
13. The ability to comprehand mass communication.
Niche Marketing
Network Neutrality
Media Literacy
Cume
14. Granting equal carriage over phone and cable lines.
Digital Recording
MATV
Network Neutrality
Catalogue Albums
15. Ads to correct deceptive advertising.
Average Quarter-Hour
Open Source Software
Digital Recording
Corrective Advertising
16. Tying two seperate but related shots in such a way that take new meaning.
Media Literacy
Montage
Theatrical Films
VALS
17. Ads showing up in nontraditional settings.
360 Marketing
Ambient Advertising
Controlled Circulation
Billings
18. Online billboards placed on the side of the webpage.
Skyscrapers
Streaming
Blockbuster Mentality
Branding Films
19. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Media Literacy
Ambient Advertising
Open Source Software
Narrow Casting
20. Freely downloaded software.
Open Source Software
Narrow Casting
Consumer Culture
Webzine
21. The cumulative audience - pepole who listen every 5 minutes.
Ad-Pull Policy
Cume
Factory Studios
Vast Wasteland
22. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Ethnic Press
VALS
Consumer Juries
23. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Common Carrier
Cover
Derequlation
Consumer Culture
24. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Open Source Software
Piracy
Copyright
Montage
25. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Convergence
Permission Marketing
Puffets
MATV
26. Recreation on television news of some event that is believed to have happened of which could have happened.
Web Radio
Ambient Advertising
Engagement
News Stage
27. Media's content and grammar. Style and ability.
Webzine
Blinks
Concentration on Ownership
Production Values
28. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Corrective Advertising
Advertorial
Dominate Culture / Mainstream
Consumer Juries
29. Total sale of broadcast airtime.
Catalogue Albums
Permission Marketing
Billings
All Channel Legislation
30. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Cover
Webzine
Controlled Circulation
Rating
31. Audience for specific media content becoming smaller and increasingly homogeneous.
Consumer Juries
Billings
Narrow Casting
Audience Fragmentation
32. Connecting multiple sets of single location or building to a single - master antenna.
Sweeps Period
Mobisodes
MATV
Platform
33. Software that gets direct downloads by passing servers.
Copy Testing
P2P (Peer to peer)
Contextual Advertising
Platform
34. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Feature Syndicates
Sweeps Period
Personal Peoplemeter
35. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Conglomeration
Mobisodes
Billings
36. Ownership of different media companies concentrated in fewer fewer hands.
Playlist
Blinks
Concentration on Ownership
Culture
37. Music custom selected by a disc jockey.
Advertorial
Newsbooks
Controlled Circulation
Playlist
38. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Piracy
Unique Selling Proposition
Catalogue Albums
Production Values
39. Brief video episodes of television on mobile screens.
Mobisodes
Common Carrier
Niche Marketing
Copyright
40. In record retailing - albums more than 3 years old.
Catalogue Albums
Network
Mobisodes
Blinks
41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
VALS
Corporate Independent Studios
Average Quarter-Hour
Rating
42. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Web Radio
Blockbuster Mentality
Common Carrier
Off-network
43. Attractive - artful business cards use by early British people to promote themselves.
Webzine
Feature Syndicates
Audience Fragmentation
Shopbills
44. Advertising that the consumer actively accepts.
VALS
Billings
Permission Marketing
Personal Peoplemeter
45. Film making using high tech cameras and digital filming.
Off-network
Skyscrapers
Microcinema
Web Radio
46. Sale of radio or television content to stations on a market-by-market basis.
Webzine
Corrective Advertising
Branding Films
Syndication
47. Free - alternative weeklies with a local and partical orientation.
Skyscrapers
MP3
Dissident Press
Psychographic Segmentation
48. When local affiliates carry a network's program.
Media Literacy
Clear time
Puffets
Network (broadcasting)
49. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Psychographic Segmentation
Ethnic Press
Media Literacy
Dominate Culture / Mainstream
50. How many people listening every 15 minutes.
Corrective Advertising
Average Quarter-Hour
Permission Marketing
Circulation