Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media mainly used in computer networks such as the Internet.






2. The culture that seems to hold sway with the majority of people.






3. Freely downloaded software.






4. Involves the sale of a program that was originally run on network television: a rerun.






5. Total sale of broadcast airtime.






6. Aiming broadcasting at a smaller audience.






7. Recording and downloading of audio files stored on servers.






8. Commuter Papers - Free dailies designed for young commuters.






9. Sale of radio or television content to stations on a market-by-market basis.






10. A medium that carries messages to other people.






11. Media's content and grammar. Style and ability.






12. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






13. Granting equal carriage over phone and cable lines.






14. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






15. Suburban or regional versions of metropolitan newspaper.






16. Movies produced primarily for initial exhibition on theater screens.






17. A broadcasting station that aligns itself with a network.






18. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






19. Ads to correct deceptive advertising.






20. The means of delivering a specific media content.






21. Demand by a advertiser to review an article with the threat of being pulled out - if not.






22. Creating space for creative artists.






23. Movies that can be described in one line.






24. Placement of commercials on various online sites.






25. Percentage of a markers total population that is reached by a piece of broadcast programming.






26. The first film production companies.






27. Recording of one artists music by another.






28. A telecommunication company required to carry messages.






29. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






30. When local affiliates carry a network's program.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. Recreation on television news of some event that is believed to have happened of which could have happened.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Aiming media content at smaller - homogenous audience.






35. The cumulative audience - pepole who listen every 5 minutes.






36. Outmoded name for early cable television.






37. Free - alternative weeklies with a local and partical orientation.






38. Tying two seperate but related shots in such a way that take new meaning.






39. Relaxation of ownership and other rules for radio and television.






40. Aiming media content or consumer products at smaller - more specific audience.






41. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






42. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






43. File compression software that permits streaming of digital audio and video data.






44. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






45. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






46. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






47. The delivery of radio over the internet directly to individual listeners.






48. Placing ads in public places such as store floors - at gas pumps - in bathroom.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. How many people listening every 15 minutes.