Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Weekly free pages with local events.






2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






3. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






5. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






6. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






7. Relaxation of ownership and other rules for radio and television.






8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






9. The delivery of radio over the internet directly to individual listeners.






10. People considered to be representatives of the target market - review a number of approaches to the campaign.






11. Tying two seperate but related shots in such a way that take new meaning.






12. Ads showing up in nontraditional settings.






13. Media's content and grammar. Style and ability.






14. Outmoded name for early cable television.






15. Freely downloaded software.






16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






18. The culture that seems to hold sway with the majority of people.






19. Ads to correct deceptive advertising.






20. File compression software that permits streaming of digital audio and video data.






21. 1 second commercials between songs on the radio.






22. Ownership of different media companies concentrated in fewer fewer hands.






23. Film making using high tech cameras and digital filming.






24. The illegal recording and sale of copyrighted material.






25. Brief video episodes of television on mobile screens.






26. Granting equal carriage over phone and cable lines.






27. Software that gets direct downloads by passing servers.






28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






29. Recording of one artists music by another.






30. A consumer magazine published by a retail business for readers with similar interests.






31. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






32. A broadcasting station that aligns itself with a network.






33. In record retailing - albums more than 3 years old.






34. Process of creating shared meaning between the mass and audience.






35. Connecting multiple sets of single location or building to a single - master antenna.






36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






37. The erosions of traditional distinctive style elements.






38. Recording and downloading of audio files stored on servers.






39. Online magazine.






40. Identifying and granting ownership of a given piece of expression to protect the creators interest.






41. The number of issues of a magazine or newspaper that are sold.






42. Commuter Papers - Free dailies designed for young commuters.






43. Involves the sale of a program that was originally run on network television: a rerun.






44. The cumulative audience - pepole who listen every 5 minutes.






45. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






46. Aiming broadcasting at a smaller audience.






47. Free - alternative weeklies with a local and partical orientation.






48. The ability to comprehand mass communication.






49. Movies produced primarily for initial exhibition on theater screens.






50. A medium that carries messages to other people.