Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. Attractive - artful business cards use by early British people to promote themselves.






3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






4. The ability to comprehand mass communication.






5. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






6. Lumiere brothers device that both photographed and projected action.






7. In record retailing - albums more than 3 years old.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. The erosions of traditional distinctive style elements.






10. Advertising that the consumer actively accepts.






11. Aiming media content at smaller - homogenous audience.






12. Music custom selected by a disc jockey.






13. How many people listening every 15 minutes.






14. Process of creating shared meaning between the mass and audience.






15. Tying two seperate but related shots in such a way that take new meaning.






16. Placing ads in public places such as store floors - at gas pumps - in bathroom.






17. Aiming broadcasting at a smaller audience.






18. Granting equal carriage over phone and cable lines.






19. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






20. Movies that can be described in one line.






21. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






22. Ads showing up in nontraditional settings.






23. Media's content and grammar. Style and ability.






24. A medium that carries messages to other people.






25. Recording and downloading of audio files stored on servers.






26. Free - alternative weeklies with a local and partical orientation.






27. Early weekly British Publication that carried ads.






28. 1 second commercials between songs on the radio.






29. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






30. Involves the sale of a program that was originally run on network television: a rerun.






31. Weekly free pages with local events.






32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






33. Sale of radio or television content to stations on a market-by-market basis.






34. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






35. Commuter Papers - Free dailies designed for young commuters.






36. Connecting multiple sets of single location or building to a single - master antenna.






37. The increase in ownership or media outlet.






38. A telecommunication company required to carry messages.






39. Ads to correct deceptive advertising.






40. When local affiliates carry a network's program.






41. Software that gets direct downloads by passing servers.






42. A style of media with a distinctive style.






43. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






44. Measuring the effectiveness of advertising messages by showing them to consumers.






45. Brief video episodes of television on mobile screens.






46. The first film production companies.






47. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






48. The means of delivering a specific media content.






49. Suburban or regional versions of metropolitan newspaper.






50. Sponsor-financing of movies to advance a manufactures product.