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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
MATV
Demographic Segmentation
Dissident Press
Corporate Independent Studios
2. Music custom selected by a disc jockey.
Blinks
Playlist
MP3
Network (broadcasting)
3. Audience for specific media content becoming smaller and increasingly homogeneous.
VALS
Clear time
Media Literacy
Audience Fragmentation
4. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Off-network
All Channel Legislation
Web Radio
Permission Marketing
5. Advertising that the consumer actively accepts.
Contextual Advertising
Shopbills
Permission Marketing
Personal Peoplemeter
6. Creating space for creative artists.
Feature Syndicates
Forced Exposure
Sweeps Period
Cinematography
7. A telecommunication company required to carry messages.
Common Carrier
Catalogue Albums
Unique Selling Proposition
Cyber Advertising
8. Software that gets direct downloads by passing servers.
Consumer Culture
Vertical Integration
P2P (Peer to peer)
Conglomeration
9. The increase in ownership or media outlet.
Branding Films
Conglomeration
Skyscrapers
Personal Peoplemeter
10. Attractive - artful business cards use by early British people to promote themselves.
Genre
Shopbills
Production Values
Narrow Casting
11. Aiming media content or consumer products at smaller - more specific audience.
Piracy
Ethnic Press
Targeting
Genre
12. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Sweeps Period
Mass Medium
Targeting
Network (broadcasting)
13. The delivery of radio over the internet directly to individual listeners.
Web Radio
Controlled Circulation
Branding Films
Network
14. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Engagement
Open Source Software
Vertical Integration
15. Recording of one artists music by another.
Franchise Films
Permission Marketing
Average Quarter-Hour
Cover
16. Ownership of different media companies concentrated in fewer fewer hands.
Contextual Advertising
Culture
Concentration on Ownership
Off-network
17. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Webzine
P2P (Peer to peer)
Cume
18. The means of delivering a specific media content.
Franchise Films
Platform
Mobisodes
360 Marketing
19. Online billboards placed on the side of the webpage.
Ambient Advertising
Mass Medium
Vast Wasteland
Skyscrapers
20. Weekly free pages with local events.
Alternative Press
Ambient Advertising
Vast Wasteland
Psychographic Segmentation
21. In record retailing - albums more than 3 years old.
Ethnic Press
Catalogue Albums
Blockbuster Mentality
Vertical Integration
22. Freely downloaded software.
Vast Wasteland
CATV
Open Source Software
Blockbuster Mentality
23. Brief video episodes of television on mobile screens.
Mobisodes
Mass Medium
Culture
Copyright
24. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Ad-Pull Policy
Culture
Clear time
Copyright
25. Ads to correct deceptive advertising.
Personal Peoplemeter
Catalogue Albums
News Stage
Corrective Advertising
26. File compression software that permits streaming of digital audio and video data.
Personal Peoplemeter
MP3
Mobisodes
Unique Selling Proposition
27. The cumulative audience - pepole who listen every 5 minutes.
Feature Syndicates
Playlist
Cume
Off-network
28. Movies produced primarily for initial exhibition on theater screens.
MATV
MP3
Controlled Circulation
Theatrical Films
29. Media's content and grammar. Style and ability.
Production Values
Vertical Integration
Narrow Casting
Common Carrier
30. Suburban or regional versions of metropolitan newspaper.
Unique Selling Proposition
Derequlation
Zarred Editions
VALS
31. A medium that carries messages to other people.
Mass Medium
360 Marketing
Demographic Segmentation
Shopbills
32. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Cover
Psychographic Segmentation
VALS
Production Values
33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Copy Testing
Billings
Culture
Affiliates
34. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Alternative Press
Sweeps Period
CATV
Media Literacy
35. Online messages akin to billboards.
Blinks
Banners
360 Marketing
Franchise Films
36. People considered to be representatives of the target market - review a number of approaches to the campaign.
Niche Marketing
Mass Medium
Affiliates
Consumer Juries
37. Aiming media content at smaller - homogenous audience.
Niche Marketing
Forced Exposure
Billings
Network
38. Connecting multiple sets of single location or building to a single - master antenna.
Network (broadcasting)
Feature Syndicates
MATV
Open Source Software
39. Film making using high tech cameras and digital filming.
360 Marketing
Microcinema
Engagement
MATV
40. The illegal recording and sale of copyrighted material.
Piracy
Skyscrapers
Vast Wasteland
Mobisodes
41. Movies produced with full intention of providing several sequels.
Ad-Pull Policy
Franchise Films
Microcinema
Puffets
42. Early weekly British Publication that carried ads.
Network Neutrality
Catalogue Albums
Newsbooks
Unique Selling Proposition
43. The ability to comprehand mass communication.
Media Literacy
P2P (Peer to peer)
Franchise Films
Platform
44. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Sweeps Period
Ethnic Press
Streaming
CATV
45. A broadcasting station that aligns itself with a network.
Affiliates
Ambient Advertising
Derequlation
Forced Exposure
46. Granting equal carriage over phone and cable lines.
Permission Marketing
Network Neutrality
Media Literacy
Consumer Culture
47. Relaxation of ownership and other rules for radio and television.
Skyscrapers
Cover
Derequlation
360 Marketing
48. Percentage of a markers total population that is reached by a piece of broadcast programming.
Dissident Press
Rating
News Stage
Circulation
49. Total sale of broadcast airtime.
Billings
Conglomeration
Off-network
Clear time
50. A style of media with a distinctive style.
Network (broadcasting)
Cover
Genre
Mass Communication