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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.






2. Identifying and granting ownership of a given piece of expression to protect the creators interest.






3. A medium that carries messages to other people.






4. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






5. People considered to be representatives of the target market - review a number of approaches to the campaign.






6. A consumer magazine published by a retail business for readers with similar interests.






7. A style of media with a distinctive style.






8. The means of delivering a specific media content.






9. Music custom selected by a disc jockey.






10. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






11. The number of issues of a magazine or newspaper that are sold.






12. Granting equal carriage over phone and cable lines.






13. Weekly free pages with local events.






14. Tying two seperate but related shots in such a way that take new meaning.






15. Sponsor-financing of movies to advance a manufactures product.






16. Early weekly British Publication that carried ads.






17. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






18. The illegal recording and sale of copyrighted material.






19. The delivery of radio over the internet directly to individual listeners.






20. Online magazine.






21. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






22. Aiming media content at smaller - homogenous audience.






23. Process of creating shared meaning between the mass and audience.






24. Attractive - artful business cards use by early British people to promote themselves.






25. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






26. Online billboards placed on the side of the webpage.






27. A broadcasting station that aligns itself with a network.






28. Audience for specific media content becoming smaller and increasingly homogeneous.






29. Online messages akin to billboards.






30. Movies that can be described in one line.






31. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






32. A telecommunication company required to carry messages.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Connecting multiple sets of single location or building to a single - master antenna.






35. Advertising that the consumer actively accepts.






36. The increase in ownership or media outlet.






37. The erosions of traditional distinctive style elements.






38. Brief video episodes of television on mobile screens.






39. 1 second commercials between songs on the radio.






40. Aiming broadcasting at a smaller audience.






41. Relaxation of ownership and other rules for radio and television.






42. Software that gets direct downloads by passing servers.






43. The cumulative audience - pepole who listen every 5 minutes.






44. The first film production companies.






45. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






46. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






47. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






48. Percentage of a markers total population that is reached by a piece of broadcast programming.






49. Movies produced with full intention of providing several sequels.






50. Measuring the effectiveness of advertising messages by showing them to consumers.







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Can you answer 50 questions in 15 minutes?


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