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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.
Digital Recording
Average Quarter-Hour
Cover
Branding Films
2. Aiming broadcasting at a smaller audience.
Narrow Casting
Unique Selling Proposition
Rating
Affiliates
3. A telecommunication company required to carry messages.
Dissident Press
Concept Films
Common Carrier
Average Quarter-Hour
4. Online magazine.
Commuter Papers
Ad-Pull Policy
Copyright
Webzine
5. Connecting multiple sets of single location or building to a single - master antenna.
Genre
Clear time
Newsbooks
MATV
6. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Ad-Pull Policy
Corrective Advertising
Digital Recording
Brand Magazine
7. A medium that carries messages to other people.
Web Radio
Mobisodes
Mass Medium
Digital Recording
8. A broadcasting station that aligns itself with a network.
Permission Marketing
Shopbills
Affiliates
Zarred Editions
9. Total sale of broadcast airtime.
Derequlation
Billings
Banners
P2P (Peer to peer)
10. Attractive - artful business cards use by early British people to promote themselves.
Narrow Casting
Cyber Advertising
Shopbills
Commuter Papers
11. Weekly free pages with local events.
Webzine
Corrective Advertising
CATV
Alternative Press
12. Movies that can be described in one line.
Cume
CATV
Media Literacy
Concept Films
13. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Cinematography
Ad-Pull Policy
Mass Medium
14. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
News Stage
Cinematography
Copyright
Vast Wasteland
15. Ads to correct deceptive advertising.
Corrective Advertising
Concept Films
Mass Medium
MATV
16. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Concept Films
Newsbooks
Advertorial
17. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
Cinematography
VALS
Digital Recording
18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Demographic Segmentation
VALS
Brand Magazine
Clear time
19. Early weekly British Publication that carried ads.
Network (broadcasting)
Newsbooks
Billings
Derequlation
20. Movies produced with full intention of providing several sequels.
Microcinema
Affiliates
Franchise Films
Blinks
21. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Brand Magazine
Culture
Production Values
Skyscrapers
22. The illegal recording and sale of copyrighted material.
P2P (Peer to peer)
Vertical Integration
Piracy
Puffets
23. Creating space for creative artists.
Targeting
Ethnic Press
Feature Syndicates
Vertical Integration
24. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Engagement
Ethnic Press
Cume
25. Music custom selected by a disc jockey.
Contextual Advertising
Consumer Culture
360 Marketing
Playlist
26. In record retailing - albums more than 3 years old.
Catalogue Albums
Shopbills
Demographic Segmentation
Genre
27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
All Channel Legislation
Network (broadcasting)
Network Neutrality
Engagement
28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Genre
CATV
Blinks
29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Psychographic Segmentation
Corrective Advertising
Targeting
Controlled Circulation
30. Online messages akin to billboards.
Banners
Skyscrapers
Controlled Circulation
Cume
31. Percentage of a markers total population that is reached by a piece of broadcast programming.
Convergence
Rating
Branding Films
Banners
32. Media mainly used in computer networks such as the Internet.
Niche Marketing
Network
Web Radio
Mass Medium
33. The ability to comprehand mass communication.
Catalogue Albums
Niche Marketing
Dissident Press
Media Literacy
34. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Copy Testing
Vast Wasteland
Vertical Integration
35. Film making using high tech cameras and digital filming.
Vertical Integration
Controlled Circulation
Microcinema
Forced Exposure
36. A consumer magazine published by a retail business for readers with similar interests.
Microcinema
Vast Wasteland
Network Neutrality
Brand Magazine
37. Audience for specific media content becoming smaller and increasingly homogeneous.
Mass Medium
Banners
Culture
Audience Fragmentation
38. Outmoded name for early cable television.
Corporate Independent Studios
Demographic Segmentation
CATV
Narrow Casting
39. Lumiere brothers device that both photographed and projected action.
Puffets
Average Quarter-Hour
Cinematography
Ethnic Press
40. Relaxation of ownership and other rules for radio and television.
Derequlation
Mass Communication
Blinks
Catalogue Albums
41. The culture that seems to hold sway with the majority of people.
Dissident Press
News Stage
Production Values
Dominate Culture / Mainstream
42. Involves the sale of a program that was originally run on network television: a rerun.
Advertorial
Average Quarter-Hour
Network (broadcasting)
Off-network
43. The erosions of traditional distinctive style elements.
Convergence
Factory Studios
Dominate Culture / Mainstream
MP3
44. Commuter Papers - Free dailies designed for young commuters.
Podcast
Commuter Papers
Copyright
Advertorial
45. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Copy Testing
Derequlation
Clear time
46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Vertical Integration
Genre
Contextual Advertising
Forced Exposure
47. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Permission Marketing
Controlled Circulation
MATV
48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Streaming
Corrective Advertising
Zarred Editions
Unique Selling Proposition
49. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Consumer Culture
Psychographic Segmentation
Vast Wasteland
Copyright
50. A style of media with a distinctive style.
Genre
Piracy
Syndication
Ambient Advertising