Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Weekly free pages with local events.






2. Creating space for creative artists.






3. A broadcasting station that aligns itself with a network.






4. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






5. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






6. A medium that carries messages to other people.






7. Commuter Papers - Free dailies designed for young commuters.






8. A consumer magazine published by a retail business for readers with similar interests.






9. Identifying and granting ownership of a given piece of expression to protect the creators interest.






10. Granting equal carriage over phone and cable lines.






11. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






12. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






13. The first film production companies.






14. 1962 Law Requiring all TV sets import to manufacture in the U.S.






15. Early weekly British Publication that carried ads.






16. The erosions of traditional distinctive style elements.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. Total sale of broadcast airtime.






19. The ability to comprehand mass communication.






20. Movies produced with full intention of providing several sequels.






21. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. A telecommunication company required to carry messages.






24. People considered to be representatives of the target market - review a number of approaches to the campaign.






25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






26. Software that gets direct downloads by passing servers.






27. Movies that can be described in one line.






28. Advertising that the consumer actively accepts.






29. Recording of one artists music by another.






30. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






31. The simultaneous downloading and accessing of digital audio or video data.






32. Film making using high tech cameras and digital filming.






33. Measuring the effectiveness of advertising messages by showing them to consumers.






34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






35. Relaxation of ownership and other rules for radio and television.






36. Ads showing up in nontraditional settings.






37. Media mainly used in computer networks such as the Internet.






38. Online magazine.






39. A style of media with a distinctive style.






40. Online messages akin to billboards.






41. File compression software that permits streaming of digital audio and video data.






42. Media's content and grammar. Style and ability.






43. Free - alternative weeklies with a local and partical orientation.






44. Demand by a advertiser to review an article with the threat of being pulled out - if not.






45. Process of creating shared meaning between the mass and audience.






46. Ads to correct deceptive advertising.






47. Outmoded name for early cable television.






48. 1 second commercials between songs on the radio.






49. Recreation on television news of some event that is believed to have happened of which could have happened.






50. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.