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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A telecommunication company required to carry messages.






2. Relaxation of ownership and other rules for radio and television.






3. 1 second commercials between songs on the radio.






4. Media's content and grammar. Style and ability.






5. The erosions of traditional distinctive style elements.






6. Aiming media content or consumer products at smaller - more specific audience.






7. Weekly free pages with local events.






8. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






9. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






10. Movies that can be described in one line.






11. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






12. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. How many people listening every 15 minutes.






15. 1962 Law Requiring all TV sets import to manufacture in the U.S.






16. Aiming broadcasting at a smaller audience.






17. Movies produced primarily for initial exhibition on theater screens.






18. Online magazine.






19. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






20. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






21. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






22. Recreation on television news of some event that is believed to have happened of which could have happened.






23. In record retailing - albums more than 3 years old.






24. Suburban or regional versions of metropolitan newspaper.






25. Percentage of a markers total population that is reached by a piece of broadcast programming.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






28. Music custom selected by a disc jockey.






29. Granting equal carriage over phone and cable lines.






30. Early weekly British Publication that carried ads.






31. Advertising that the consumer actively accepts.






32. A broadcasting station that aligns itself with a network.






33. The illegal recording and sale of copyrighted material.






34. A medium that carries messages to other people.






35. When local affiliates carry a network's program.






36. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






40. Total sale of broadcast airtime.






41. Software that gets direct downloads by passing servers.






42. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






43. Process of creating shared meaning between the mass and audience.






44. Brief video episodes of television on mobile screens.






45. Placing ads in public places such as store floors - at gas pumps - in bathroom.






46. Freely downloaded software.






47. Free - alternative weeklies with a local and partical orientation.






48. The means of delivering a specific media content.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Sponsor-financing of movies to advance a manufactures product.







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