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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. Outmoded name for early cable television.






3. Aiming broadcasting at a smaller audience.






4. Lumiere brothers device that both photographed and projected action.






5. Aiming media content or consumer products at smaller - more specific audience.






6. When local affiliates carry a network's program.






7. A style of media with a distinctive style.






8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






11. Recording and downloading of audio files stored on servers.






12. Media mainly used in computer networks such as the Internet.






13. Total sale of broadcast airtime.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. 1 second commercials between songs on the radio.






16. Percentage of a markers total population that is reached by a piece of broadcast programming.






17. Ads to correct deceptive advertising.






18. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






19. Attractive - artful business cards use by early British people to promote themselves.






20. Placing ads in public places such as store floors - at gas pumps - in bathroom.






21. The simultaneous downloading and accessing of digital audio or video data.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Tying two seperate but related shots in such a way that take new meaning.






24. Measuring the effectiveness of advertising messages by showing them to consumers.






25. Online magazine.






26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






27. Free - alternative weeklies with a local and partical orientation.






28. Sponsor-financing of movies to advance a manufactures product.






29. Weekly free pages with local events.






30. In record retailing - albums more than 3 years old.






31. The erosions of traditional distinctive style elements.






32. Film making using high tech cameras and digital filming.






33. Online billboards placed on the side of the webpage.






34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






35. Recording of one artists music by another.






36. Movies that can be described in one line.






37. The means of delivering a specific media content.






38. The first film production companies.






39. A medium that carries messages to other people.






40. Granting equal carriage over phone and cable lines.






41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






42. The ability to comprehand mass communication.






43. Creating space for creative artists.






44. Brief video episodes of television on mobile screens.






45. The delivery of radio over the internet directly to individual listeners.






46. Online messages akin to billboards.






47. Ads showing up in nontraditional settings.






48. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






49. Commuter Papers - Free dailies designed for young commuters.






50. Freely downloaded software.







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Can you answer 50 questions in 15 minutes?


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