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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.






2. Ads to correct deceptive advertising.






3. Media mainly used in computer networks such as the Internet.






4. 1962 Law Requiring all TV sets import to manufacture in the U.S.






5. Total sale of broadcast airtime.






6. Measuring the effectiveness of advertising messages by showing them to consumers.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. Connecting multiple sets of single location or building to a single - master antenna.






9. Ads showing up in nontraditional settings.






10. The illegal recording and sale of copyrighted material.






11. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






12. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






13. Aiming media content at smaller - homogenous audience.






14. How many people listening every 15 minutes.






15. Process of creating shared meaning between the mass and audience.






16. Sponsor-financing of movies to advance a manufactures product.






17. Suburban or regional versions of metropolitan newspaper.






18. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






19. Placing ads in public places such as store floors - at gas pumps - in bathroom.






20. Recording of one artists music by another.






21. The erosions of traditional distinctive style elements.






22. Demand by a advertiser to review an article with the threat of being pulled out - if not.






23. The means of delivering a specific media content.






24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






25. A consumer magazine published by a retail business for readers with similar interests.






26. Advertising that the consumer actively accepts.






27. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






28. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






29. Recording and downloading of audio files stored on servers.






30. The delivery of radio over the internet directly to individual listeners.






31. The increase in ownership or media outlet.






32. Percentage of a markers total population that is reached by a piece of broadcast programming.






33. Ownership of different media companies concentrated in fewer fewer hands.






34. Music custom selected by a disc jockey.






35. When local affiliates carry a network's program.






36. A medium that carries messages to other people.






37. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






38. The number of issues of a magazine or newspaper that are sold.






39. The culture that seems to hold sway with the majority of people.






40. Outmoded name for early cable television.






41. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






42. Brief video episodes of television on mobile screens.






43. Aiming media content or consumer products at smaller - more specific audience.






44. A style of media with a distinctive style.






45. The first film production companies.






46. Movies produced primarily for initial exhibition on theater screens.






47. Audience for specific media content becoming smaller and increasingly homogeneous.






48. The ability to comprehand mass communication.






49. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






50. Movies produced with full intention of providing several sequels.