Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. The simultaneous downloading and accessing of digital audio or video data.






3. Commuter Papers - Free dailies designed for young commuters.






4. The ability to comprehand mass communication.






5. The number of issues of a magazine or newspaper that are sold.






6. People considered to be representatives of the target market - review a number of approaches to the campaign.






7. Online billboards placed on the side of the webpage.






8. Ownership of different media companies concentrated in fewer fewer hands.






9. Aiming media content or consumer products at smaller - more specific audience.






10. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






11. A telecommunication company required to carry messages.






12. Sale of radio or television content to stations on a market-by-market basis.






13. Granting equal carriage over phone and cable lines.






14. Software that gets direct downloads by passing servers.






15. Measuring the effectiveness of advertising messages by showing them to consumers.






16. File compression software that permits streaming of digital audio and video data.






17. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






18. The delivery of radio over the internet directly to individual listeners.






19. The cumulative audience - pepole who listen every 5 minutes.






20. Music custom selected by a disc jockey.






21. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






22. Recording of one artists music by another.






23. Rating technology.






24. Brief video episodes of television on mobile screens.






25. Aiming media content at smaller - homogenous audience.






26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






27. Total sale of broadcast airtime.






28. Recording and downloading of audio files stored on servers.






29. Tying two seperate but related shots in such a way that take new meaning.






30. Media mainly used in computer networks such as the Internet.






31. Aiming broadcasting at a smaller audience.






32. Advertising that the consumer actively accepts.






33. 1 second commercials between songs on the radio.






34. Process of creating shared meaning between the mass and audience.






35. Involves the sale of a program that was originally run on network television: a rerun.






36. Identifying and granting ownership of a given piece of expression to protect the creators interest.






37. Creating space for creative artists.






38. A consumer magazine published by a retail business for readers with similar interests.






39. Online magazine.






40. Placement of commercials on various online sites.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. Early weekly British Publication that carried ads.






43. Connecting multiple sets of single location or building to a single - master antenna.






44. Online messages akin to billboards.






45. Weekly free pages with local events.






46. Audience for specific media content becoming smaller and increasingly homogeneous.






47. Movies produced with full intention of providing several sequels.






48. Ads showing up in nontraditional settings.






49. Attractive - artful business cards use by early British people to promote themselves.






50. Outmoded name for early cable television.