Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






2. Software that gets direct downloads by passing servers.






3. Advertising that the consumer actively accepts.






4. Sponsor-financing of movies to advance a manufactures product.






5. Film making using high tech cameras and digital filming.






6. Measuring the effectiveness of advertising messages by showing them to consumers.






7. A broadcasting station that aligns itself with a network.






8. A telecommunication company required to carry messages.






9. File compression software that permits streaming of digital audio and video data.






10. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






11. The erosions of traditional distinctive style elements.






12. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






13. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






14. Freely downloaded software.






15. Commuter Papers - Free dailies designed for young commuters.






16. Music custom selected by a disc jockey.






17. The ability to comprehand mass communication.






18. Recording and downloading of audio files stored on servers.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Ownership of different media companies concentrated in fewer fewer hands.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Recreation on television news of some event that is believed to have happened of which could have happened.






23. The cumulative audience - pepole who listen every 5 minutes.






24. Identifying and granting ownership of a given piece of expression to protect the creators interest.






25. How many people listening every 15 minutes.






26. Online messages akin to billboards.






27. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






28. Connecting multiple sets of single location or building to a single - master antenna.






29. Placing ads in public places such as store floors - at gas pumps - in bathroom.






30. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






31. Outmoded name for early cable television.






32. Free - alternative weeklies with a local and partical orientation.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Audience for specific media content becoming smaller and increasingly homogeneous.






35. The illegal recording and sale of copyrighted material.






36. Movies produced primarily for initial exhibition on theater screens.






37. Aiming broadcasting at a smaller audience.






38. Suburban or regional versions of metropolitan newspaper.






39. People considered to be representatives of the target market - review a number of approaches to the campaign.






40. Sale of radio or television content to stations on a market-by-market basis.






41. Relaxation of ownership and other rules for radio and television.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. A medium that carries messages to other people.






44. Lumiere brothers device that both photographed and projected action.






45. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






46. The means of delivering a specific media content.






47. Ads to correct deceptive advertising.






48. The culture that seems to hold sway with the majority of people.






49. Movies that can be described in one line.






50. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.