Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demand by a advertiser to review an article with the threat of being pulled out - if not.






2. 1 second commercials between songs on the radio.






3. A style of media with a distinctive style.






4. Movies produced with full intention of providing several sequels.






5. The ability to comprehand mass communication.






6. Weekly free pages with local events.






7. Rating technology.






8. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. Online magazine.






11. Media's content and grammar. Style and ability.






12. Identifying and granting ownership of a given piece of expression to protect the creators interest.






13. The number of issues of a magazine or newspaper that are sold.






14. Software that gets direct downloads by passing servers.






15. How many people listening every 15 minutes.






16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






17. A medium that carries messages to other people.






18. Recording and downloading of audio files stored on servers.






19. Creating space for creative artists.






20. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






21. Tying two seperate but related shots in such a way that take new meaning.






22. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






23. Granting equal carriage over phone and cable lines.






24. Movies that can be described in one line.






25. Music custom selected by a disc jockey.






26. The first film production companies.






27. Aiming media content or consumer products at smaller - more specific audience.






28. Connecting multiple sets of single location or building to a single - master antenna.






29. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






30. Lumiere brothers device that both photographed and projected action.






31. A consumer magazine published by a retail business for readers with similar interests.






32. Measuring the effectiveness of advertising messages by showing them to consumers.






33. Online messages akin to billboards.






34. 1962 Law Requiring all TV sets import to manufacture in the U.S.






35. The cumulative audience - pepole who listen every 5 minutes.






36. Involves the sale of a program that was originally run on network television: a rerun.






37. Relaxation of ownership and other rules for radio and television.






38. File compression software that permits streaming of digital audio and video data.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. Aiming media content at smaller - homogenous audience.






41. The delivery of radio over the internet directly to individual listeners.






42. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






43. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






44. Process of creating shared meaning between the mass and audience.






45. The means of delivering a specific media content.






46. Brief video episodes of television on mobile screens.






47. The illegal recording and sale of copyrighted material.






48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






49. The increase in ownership or media outlet.






50. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.