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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.






2. The increase in ownership or media outlet.






3. Brief video episodes of television on mobile screens.






4. Music custom selected by a disc jockey.






5. Commuter Papers - Free dailies designed for young commuters.






6. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






7. The ability to comprehand mass communication.






8. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






9. Measuring the effectiveness of advertising messages by showing them to consumers.






10. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






11. Creating space for creative artists.






12. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






13. Granting equal carriage over phone and cable lines.






14. 1962 Law Requiring all TV sets import to manufacture in the U.S.






15. Identifying and granting ownership of a given piece of expression to protect the creators interest.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. A telecommunication company required to carry messages.






18. The number of issues of a magazine or newspaper that are sold.






19. The culture that seems to hold sway with the majority of people.






20. Involves the sale of a program that was originally run on network television: a rerun.






21. Percentage of a markers total population that is reached by a piece of broadcast programming.






22. Sale of radio or television content to stations on a market-by-market basis.






23. Connecting multiple sets of single location or building to a single - master antenna.






24. Aiming media content or consumer products at smaller - more specific audience.






25. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






26. The first film production companies.






27. Advertising that the consumer actively accepts.






28. The illegal recording and sale of copyrighted material.






29. Outmoded name for early cable television.






30. Lumiere brothers device that both photographed and projected action.






31. Suburban or regional versions of metropolitan newspaper.






32. Film making using high tech cameras and digital filming.






33. In record retailing - albums more than 3 years old.






34. Total sale of broadcast airtime.






35. The means of delivering a specific media content.






36. Software that gets direct downloads by passing servers.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. Free - alternative weeklies with a local and partical orientation.






39. When local affiliates carry a network's program.






40. Early weekly British Publication that carried ads.






41. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






42. Placing ads in public places such as store floors - at gas pumps - in bathroom.






43. The cumulative audience - pepole who listen every 5 minutes.






44. Process of creating shared meaning between the mass and audience.






45. Recording of one artists music by another.






46. A consumer magazine published by a retail business for readers with similar interests.






47. How many people listening every 15 minutes.






48. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






49. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






50. People considered to be representatives of the target market - review a number of approaches to the campaign.







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Can you answer 50 questions in 15 minutes?


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