Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording of one artists music by another.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. The delivery of radio over the internet directly to individual listeners.






4. Percentage of a markers total population that is reached by a piece of broadcast programming.






5. Movies that can be described in one line.






6. Relaxation of ownership and other rules for radio and television.






7. How many people listening every 15 minutes.






8. The first film production companies.






9. Film making using high tech cameras and digital filming.






10. Movies produced with full intention of providing several sequels.






11. File compression software that permits streaming of digital audio and video data.






12. Creating space for creative artists.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. 1962 Law Requiring all TV sets import to manufacture in the U.S.






15. The erosions of traditional distinctive style elements.






16. The cumulative audience - pepole who listen every 5 minutes.






17. Audience for specific media content becoming smaller and increasingly homogeneous.






18. Ads showing up in nontraditional settings.






19. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






20. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






21. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Commuter Papers - Free dailies designed for young commuters.






24. Placing ads in public places such as store floors - at gas pumps - in bathroom.






25. Movies produced primarily for initial exhibition on theater screens.






26. 1 second commercials between songs on the radio.






27. The illegal recording and sale of copyrighted material.






28. Brief video episodes of television on mobile screens.






29. Involves the sale of a program that was originally run on network television: a rerun.






30. Identifying and granting ownership of a given piece of expression to protect the creators interest.






31. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






32. Total sale of broadcast airtime.






33. Media mainly used in computer networks such as the Internet.






34. Demand by a advertiser to review an article with the threat of being pulled out - if not.






35. The culture that seems to hold sway with the majority of people.






36. Advertising that the consumer actively accepts.






37. Online messages akin to billboards.






38. Early weekly British Publication that carried ads.






39. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






40. Aiming broadcasting at a smaller audience.






41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






42. Rating technology.






43. Software that gets direct downloads by passing servers.






44. Aiming media content or consumer products at smaller - more specific audience.






45. A telecommunication company required to carry messages.






46. Measuring the effectiveness of advertising messages by showing them to consumers.






47. The increase in ownership or media outlet.






48. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






49. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






50. A style of media with a distinctive style.