Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The delivery of radio over the internet directly to individual listeners.






2. Demand by a advertiser to review an article with the threat of being pulled out - if not.






3. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






4. Suburban or regional versions of metropolitan newspaper.






5. Measuring the effectiveness of advertising messages by showing them to consumers.






6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






7. Ads to correct deceptive advertising.






8. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






9. A broadcasting station that aligns itself with a network.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






12. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






13. Movies produced with full intention of providing several sequels.






14. The simultaneous downloading and accessing of digital audio or video data.






15. Outmoded name for early cable television.






16. The first film production companies.






17. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






18. Granting equal carriage over phone and cable lines.






19. In record retailing - albums more than 3 years old.






20. The culture that seems to hold sway with the majority of people.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. Sale of radio or television content to stations on a market-by-market basis.






24. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






25. When local affiliates carry a network's program.






26. Online messages akin to billboards.






27. Creating space for creative artists.






28. The cumulative audience - pepole who listen every 5 minutes.






29. Music custom selected by a disc jockey.






30. Total sale of broadcast airtime.






31. 1 second commercials between songs on the radio.






32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






33. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






34. Sponsor-financing of movies to advance a manufactures product.






35. Recording and downloading of audio files stored on servers.






36. A medium that carries messages to other people.






37. Weekly free pages with local events.






38. Recreation on television news of some event that is believed to have happened of which could have happened.






39. Connecting multiple sets of single location or building to a single - master antenna.






40. Early weekly British Publication that carried ads.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






44. Freely downloaded software.






45. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






46. Commuter Papers - Free dailies designed for young commuters.






47. Identifying and granting ownership of a given piece of expression to protect the creators interest.






48. The illegal recording and sale of copyrighted material.






49. Relaxation of ownership and other rules for radio and television.






50. A style of media with a distinctive style.