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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Concentration on Ownership
Copy Testing
Targeting
Consumer Culture
2. Software that gets direct downloads by passing servers.
Platform
Narrow Casting
Franchise Films
P2P (Peer to peer)
3. Total sale of broadcast airtime.
Dissident Press
Ad-Pull Policy
Cover
Billings
4. People considered to be representatives of the target market - review a number of approaches to the campaign.
Ambient Advertising
Advertorial
Puffets
Consumer Juries
5. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Corrective Advertising
Cinematography
Forced Exposure
Mass Medium
6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Ambient Advertising
Mass Communication
Contextual Advertising
Digital Recording
7. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Forced Exposure
Copyright
Billings
8. Media mainly used in computer networks such as the Internet.
Network
Niche Marketing
Permission Marketing
Audience Fragmentation
9. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Blockbuster Mentality
Contextual Advertising
Franchise Films
Engagement
10. Freely downloaded software.
Playlist
Mass Communication
Open Source Software
Theatrical Films
11. Ads showing up in nontraditional settings.
Mobisodes
360 Marketing
Mass Medium
Podcast
12. File compression software that permits streaming of digital audio and video data.
Circulation
MP3
Corrective Advertising
Platform
13. Attractive - artful business cards use by early British people to promote themselves.
Derequlation
Advertorial
Shopbills
MATV
14. Aiming media content or consumer products at smaller - more specific audience.
Copyright
Targeting
Convergence
Ethnic Press
15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Network (broadcasting)
P2P (Peer to peer)
Factory Studios
Network
16. Granting equal carriage over phone and cable lines.
Network Neutrality
Blinks
Psychographic Segmentation
Newsbooks
17. Creating space for creative artists.
Podcast
Feature Syndicates
Contextual Advertising
Cinematography
18. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Catalogue Albums
Digital Recording
Ethnic Press
Alternative Press
19. The cumulative audience - pepole who listen every 5 minutes.
Sweeps Period
Ethnic Press
Advertorial
Cume
20. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Cume
All Channel Legislation
Affiliates
21. A broadcasting station that aligns itself with a network.
Production Values
Affiliates
Consumer Juries
Catalogue Albums
22. Placement of commercials on various online sites.
Cyber Advertising
CATV
Contextual Advertising
Copyright
23. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Corrective Advertising
Vertical Integration
Unique Selling Proposition
Copy Testing
24. The illegal recording and sale of copyrighted material.
Feature Syndicates
Piracy
Production Values
Psychographic Segmentation
25. The simultaneous downloading and accessing of digital audio or video data.
Billings
MP3
Ad-Pull Policy
Streaming
26. Suburban or regional versions of metropolitan newspaper.
Concept Films
Skyscrapers
Mass Medium
Zarred Editions
27. Movies produced with full intention of providing several sequels.
Franchise Films
Advertorial
Culture
P2P (Peer to peer)
28. Online magazine.
Brand Magazine
Average Quarter-Hour
Webzine
Streaming
29. Weekly free pages with local events.
Open Source Software
Cinematography
Alternative Press
CATV
30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Network
Demographic Segmentation
Cume
Webzine
31. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
360 Marketing
Audience Fragmentation
CATV
32. A medium that carries messages to other people.
Mass Medium
Franchise Films
Zarred Editions
Niche Marketing
33. Connecting multiple sets of single location or building to a single - master antenna.
Web Radio
MATV
All Channel Legislation
Clear time
34. Online billboards placed on the side of the webpage.
Skyscrapers
Theatrical Films
Network
Factory Studios
35. Process of creating shared meaning between the mass and audience.
Clear time
Mass Communication
Skyscrapers
Copy Testing
36. Early weekly British Publication that carried ads.
Newsbooks
Blockbuster Mentality
Brand Magazine
Permission Marketing
37. Recording and downloading of audio files stored on servers.
Streaming
Unique Selling Proposition
Podcast
All Channel Legislation
38. Media's content and grammar. Style and ability.
News Stage
Vertical Integration
Production Values
Consumer Culture
39. Outmoded name for early cable television.
CATV
Vast Wasteland
Alternative Press
Factory Studios
40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Production Values
Blinks
Mass Medium
41. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blockbuster Mentality
Billings
Platform
Puffets
42. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Playlist
All Channel Legislation
Production Values
Blinks
43. When local affiliates carry a network's program.
Clear time
Mass Communication
Convergence
Personal Peoplemeter
44. Involves the sale of a program that was originally run on network television: a rerun.
Dissident Press
Platform
Off-network
Forced Exposure
45. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Targeting
Syndication
Unique Selling Proposition
46. A consumer magazine published by a retail business for readers with similar interests.
Alternative Press
Piracy
Brand Magazine
Conglomeration
47. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Derequlation
Advertorial
Syndication
Niche Marketing
48. In record retailing - albums more than 3 years old.
Blockbuster Mentality
Vast Wasteland
Catalogue Albums
Average Quarter-Hour
49. Movies produced primarily for initial exhibition on theater screens.
Puffets
Banners
Theatrical Films
Derequlation
50. Ads to correct deceptive advertising.
Franchise Films
Copy Testing
Corrective Advertising
360 Marketing