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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.
Controlled Circulation
Commuter Papers
Webzine
Microcinema
2. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Clear time
Webzine
Puffets
3. Brief video episodes of television on mobile screens.
Copy Testing
Mobisodes
Mass Medium
Consumer Culture
4. Software that gets direct downloads by passing servers.
P2P (Peer to peer)
Network
Streaming
Circulation
5. Connecting multiple sets of single location or building to a single - master antenna.
Permission Marketing
MATV
Playlist
Platform
6. Ads to correct deceptive advertising.
CATV
Corrective Advertising
Ambient Advertising
P2P (Peer to peer)
7. The delivery of radio over the internet directly to individual listeners.
Mass Communication
Clear time
Web Radio
Audience Fragmentation
8. Process of creating shared meaning between the mass and audience.
Mass Communication
Montage
Average Quarter-Hour
Common Carrier
9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Ambient Advertising
Mobisodes
Mass Medium
10. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Sweeps Period
Ethnic Press
Catalogue Albums
P2P (Peer to peer)
11. Relaxation of ownership and other rules for radio and television.
Derequlation
Corporate Independent Studios
Concept Films
Clear time
12. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Syndication
Consumer Culture
Catalogue Albums
13. Aiming broadcasting at a smaller audience.
Branding Films
Banners
Narrow Casting
Web Radio
14. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Cyber Advertising
Ad-Pull Policy
Common Carrier
Consumer Culture
15. The illegal recording and sale of copyrighted material.
Zarred Editions
Piracy
Clear time
Permission Marketing
16. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Montage
Mobisodes
Shopbills
17. Free - alternative weeklies with a local and partical orientation.
Mass Medium
Feature Syndicates
Dissident Press
Franchise Films
18. Rating technology.
Commuter Papers
Common Carrier
Banners
Personal Peoplemeter
19. Ownership of different media companies concentrated in fewer fewer hands.
Cyber Advertising
Blinks
Cinematography
Concentration on Ownership
20. The erosions of traditional distinctive style elements.
Convergence
Consumer Culture
Consumer Juries
Controlled Circulation
21. A style of media with a distinctive style.
Genre
Ethnic Press
Sweeps Period
Brand Magazine
22. Recreation on television news of some event that is believed to have happened of which could have happened.
News Stage
Audience Fragmentation
Network
Dissident Press
23. The ability to comprehand mass communication.
Puffets
Concept Films
Media Literacy
Contextual Advertising
24. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Catalogue Albums
Advertorial
Demographic Segmentation
CATV
25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Corrective Advertising
Network (broadcasting)
360 Marketing
Syndication
26. The number of issues of a magazine or newspaper that are sold.
Copyright
Circulation
Network Neutrality
Forced Exposure
27. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Webzine
Vast Wasteland
Unique Selling Proposition
Mobisodes
28. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Mobisodes
Targeting
Rating
Unique Selling Proposition
29. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Commuter Papers
Unique Selling Proposition
Niche Marketing
30. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Syndication
Media Literacy
Contextual Advertising
31. Percentage of a markers total population that is reached by a piece of broadcast programming.
P2P (Peer to peer)
Cinematography
Convergence
Rating
32. The means of delivering a specific media content.
Puffets
Personal Peoplemeter
Skyscrapers
Platform
33. Sponsor-financing of movies to advance a manufactures product.
Targeting
Network (broadcasting)
Brand Magazine
Branding Films
34. Total sale of broadcast airtime.
Cume
Billings
Permission Marketing
Corporate Independent Studios
35. The first film production companies.
Factory Studios
Vertical Integration
News Stage
Conglomeration
36. Weekly free pages with local events.
Alternative Press
Culture
Dominate Culture / Mainstream
Mass Communication
37. Granting equal carriage over phone and cable lines.
Network Neutrality
Narrow Casting
Dominate Culture / Mainstream
Cume
38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Microcinema
Puffets
Podcast
Psychographic Segmentation
39. In record retailing - albums more than 3 years old.
Catalogue Albums
Zarred Editions
Mass Medium
Commuter Papers
40. The increase in ownership or media outlet.
Copy Testing
Genre
Conglomeration
Audience Fragmentation
41. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Syndication
Contextual Advertising
Streaming
Conglomeration
42. When local affiliates carry a network's program.
Cume
Clear time
Concept Films
Franchise Films
43. Placement of commercials on various online sites.
Syndication
Permission Marketing
Franchise Films
Cyber Advertising
44. Media's content and grammar. Style and ability.
Dominate Culture / Mainstream
Niche Marketing
Production Values
Theatrical Films
45. Measuring the effectiveness of advertising messages by showing them to consumers.
Blinks
Network Neutrality
Off-network
Copy Testing
46. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Circulation
All Channel Legislation
Demographic Segmentation
Off-network
47. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Circulation
Forced Exposure
Commuter Papers
Platform
48. Creating space for creative artists.
360 Marketing
Catalogue Albums
Mass Communication
Feature Syndicates
49. A broadcasting station that aligns itself with a network.
Genre
Demographic Segmentation
Billings
Affiliates
50. A telecommunication company required to carry messages.
Banners
Skyscrapers
Mass Medium
Common Carrier