Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Granting equal carriage over phone and cable lines.






3. Movies that can be described in one line.






4. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






5. People considered to be representatives of the target market - review a number of approaches to the campaign.






6. Online messages akin to billboards.






7. The erosions of traditional distinctive style elements.






8. Connecting multiple sets of single location or building to a single - master antenna.






9. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






10. The culture that seems to hold sway with the majority of people.






11. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






12. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






14. Film making using high tech cameras and digital filming.






15. 1 second commercials between songs on the radio.






16. The ability to comprehand mass communication.






17. Aiming media content at smaller - homogenous audience.






18. Placing ads in public places such as store floors - at gas pumps - in bathroom.






19. Involves the sale of a program that was originally run on network television: a rerun.






20. Attractive - artful business cards use by early British people to promote themselves.






21. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






22. Relaxation of ownership and other rules for radio and television.






23. Music custom selected by a disc jockey.






24. When local affiliates carry a network's program.






25. A consumer magazine published by a retail business for readers with similar interests.






26. Identifying and granting ownership of a given piece of expression to protect the creators interest.






27. Brief video episodes of television on mobile screens.






28. Tying two seperate but related shots in such a way that take new meaning.






29. Audience for specific media content becoming smaller and increasingly homogeneous.






30. Process of creating shared meaning between the mass and audience.






31. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






32. The first film production companies.






33. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. Sponsor-financing of movies to advance a manufactures product.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






38. Lumiere brothers device that both photographed and projected action.






39. A medium that carries messages to other people.






40. Aiming media content or consumer products at smaller - more specific audience.






41. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






42. Ownership of different media companies concentrated in fewer fewer hands.






43. Advertising that the consumer actively accepts.






44. File compression software that permits streaming of digital audio and video data.






45. How many people listening every 15 minutes.






46. Ads to correct deceptive advertising.






47. A broadcasting station that aligns itself with a network.






48. Placement of commercials on various online sites.






49. Suburban or regional versions of metropolitan newspaper.






50. Recording of one artists music by another.