Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads showing up in nontraditional settings.






2. Measuring the effectiveness of advertising messages by showing them to consumers.






3. Recording and downloading of audio files stored on servers.






4. The means of delivering a specific media content.






5. Suburban or regional versions of metropolitan newspaper.






6. In record retailing - albums more than 3 years old.






7. Placing ads in public places such as store floors - at gas pumps - in bathroom.






8. Movies that can be described in one line.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. The culture that seems to hold sway with the majority of people.






11. 1962 Law Requiring all TV sets import to manufacture in the U.S.






12. Process of creating shared meaning between the mass and audience.






13. Placement of commercials on various online sites.






14. Early weekly British Publication that carried ads.






15. Outmoded name for early cable television.






16. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






17. Recording of one artists music by another.






18. The increase in ownership or media outlet.






19. Total sale of broadcast airtime.






20. Film making using high tech cameras and digital filming.






21. Software that gets direct downloads by passing servers.






22. A style of media with a distinctive style.






23. A telecommunication company required to carry messages.






24. Aiming media content at smaller - homogenous audience.






25. The number of issues of a magazine or newspaper that are sold.






26. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






27. Ownership of different media companies concentrated in fewer fewer hands.






28. Creating space for creative artists.






29. The illegal recording and sale of copyrighted material.






30. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






31. The simultaneous downloading and accessing of digital audio or video data.






32. Audience for specific media content becoming smaller and increasingly homogeneous.






33. The delivery of radio over the internet directly to individual listeners.






34. Brief video episodes of television on mobile screens.






35. A broadcasting station that aligns itself with a network.






36. Ads to correct deceptive advertising.






37. Commuter Papers - Free dailies designed for young commuters.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. 1 second commercials between songs on the radio.






40. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






41. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






42. Rating technology.






43. The first film production companies.






44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






45. Weekly free pages with local events.






46. A medium that carries messages to other people.






47. When local affiliates carry a network's program.






48. Freely downloaded software.






49. Identifying and granting ownership of a given piece of expression to protect the creators interest.






50. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.