Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.






2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






4. The ability to comprehand mass communication.






5. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






6. Movies that can be described in one line.






7. Lumiere brothers device that both photographed and projected action.






8. Commuter Papers - Free dailies designed for young commuters.






9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






11. Connecting multiple sets of single location or building to a single - master antenna.






12. Free - alternative weeklies with a local and partical orientation.






13. Software that gets direct downloads by passing servers.






14. Aiming media content at smaller - homogenous audience.






15. The cumulative audience - pepole who listen every 5 minutes.






16. How many people listening every 15 minutes.






17. Weekly free pages with local events.






18. Movies produced with full intention of providing several sequels.






19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






20. Total sale of broadcast airtime.






21. Placement of commercials on various online sites.






22. A medium that carries messages to other people.






23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






25. Percentage of a markers total population that is reached by a piece of broadcast programming.






26. Identifying and granting ownership of a given piece of expression to protect the creators interest.






27. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






28. When local affiliates carry a network's program.






29. File compression software that permits streaming of digital audio and video data.






30. 1 second commercials between songs on the radio.






31. 1962 Law Requiring all TV sets import to manufacture in the U.S.






32. Sponsor-financing of movies to advance a manufactures product.






33. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






35. Online magazine.






36. The delivery of radio over the internet directly to individual listeners.






37. Relaxation of ownership and other rules for radio and television.






38. Recreation on television news of some event that is believed to have happened of which could have happened.






39. People considered to be representatives of the target market - review a number of approaches to the campaign.






40. Rating technology.






41. Ads showing up in nontraditional settings.






42. The culture that seems to hold sway with the majority of people.






43. Measuring the effectiveness of advertising messages by showing them to consumers.






44. Tying two seperate but related shots in such a way that take new meaning.






45. The number of issues of a magazine or newspaper that are sold.






46. Ads to correct deceptive advertising.






47. A style of media with a distinctive style.






48. Freely downloaded software.






49. Music custom selected by a disc jockey.






50. Media mainly used in computer networks such as the Internet.