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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.






2. Measuring the effectiveness of advertising messages by showing them to consumers.






3. The culture that seems to hold sway with the majority of people.






4. Movies produced primarily for initial exhibition on theater screens.






5. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






6. Connecting multiple sets of single location or building to a single - master antenna.






7. Aiming broadcasting at a smaller audience.






8. The delivery of radio over the internet directly to individual listeners.






9. The increase in ownership or media outlet.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






12. Placement of commercials on various online sites.






13. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






14. Process of creating shared meaning between the mass and audience.






15. Early weekly British Publication that carried ads.






16. Lumiere brothers device that both photographed and projected action.






17. 1962 Law Requiring all TV sets import to manufacture in the U.S.






18. How many people listening every 15 minutes.






19. Sale of radio or television content to stations on a market-by-market basis.






20. A medium that carries messages to other people.






21. The means of delivering a specific media content.






22. Recording and downloading of audio files stored on servers.






23. People considered to be representatives of the target market - review a number of approaches to the campaign.






24. The first film production companies.






25. Involves the sale of a program that was originally run on network television: a rerun.






26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






27. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






28. Movies that can be described in one line.






29. Ownership of different media companies concentrated in fewer fewer hands.






30. Online billboards placed on the side of the webpage.






31. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






32. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






33. A telecommunication company required to carry messages.






34. Recording of one artists music by another.






35. Film making using high tech cameras and digital filming.






36. A style of media with a distinctive style.






37. Attractive - artful business cards use by early British people to promote themselves.






38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






39. Online messages akin to billboards.






40. Aiming media content at smaller - homogenous audience.






41. Demand by a advertiser to review an article with the threat of being pulled out - if not.






42. File compression software that permits streaming of digital audio and video data.






43. Freely downloaded software.






44. Sponsor-financing of movies to advance a manufactures product.






45. The erosions of traditional distinctive style elements.






46. Aiming media content or consumer products at smaller - more specific audience.






47. Outmoded name for early cable television.






48. Recreation on television news of some event that is believed to have happened of which could have happened.






49. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






50. Brief video episodes of television on mobile screens.







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Can you answer 50 questions in 15 minutes?


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