SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.
Billings
Cover
Blockbuster Mentality
Playlist
2. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Targeting
All Channel Legislation
MATV
Syndication
3. Attractive - artful business cards use by early British people to promote themselves.
Concentration on Ownership
Shopbills
Web Radio
Dominate Culture / Mainstream
4. Commuter Papers - Free dailies designed for young commuters.
Microcinema
Piracy
Affiliates
Commuter Papers
5. Relaxation of ownership and other rules for radio and television.
Clear time
Mass Medium
Derequlation
Brand Magazine
6. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Clear time
Digital Recording
Average Quarter-Hour
7. Sale of radio or television content to stations on a market-by-market basis.
Digital Recording
Mass Communication
MATV
Syndication
8. File compression software that permits streaming of digital audio and video data.
MP3
Ambient Advertising
Banners
Piracy
9. Movies produced primarily for initial exhibition on theater screens.
Permission Marketing
Brand Magazine
Controlled Circulation
Theatrical Films
10. Outmoded name for early cable television.
Piracy
Concentration on Ownership
CATV
Common Carrier
11. Online messages akin to billboards.
Cyber Advertising
Banners
Ad-Pull Policy
Circulation
12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Banners
Corporate Independent Studios
Audience Fragmentation
13. The cumulative audience - pepole who listen every 5 minutes.
Network Neutrality
Dominate Culture / Mainstream
Audience Fragmentation
Cume
14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
MP3
Puffets
Theatrical Films
Unique Selling Proposition
15. Granting equal carriage over phone and cable lines.
Microcinema
Open Source Software
Network Neutrality
Controlled Circulation
16. Aiming media content or consumer products at smaller - more specific audience.
Webzine
360 Marketing
Unique Selling Proposition
Targeting
17. Advertising that the consumer actively accepts.
Circulation
Vast Wasteland
Feature Syndicates
Permission Marketing
18. Process of creating shared meaning between the mass and audience.
Cyber Advertising
Syndication
Mass Communication
Network Neutrality
19. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Vast Wasteland
Advertorial
Ethnic Press
Skyscrapers
20. A medium that carries messages to other people.
Network Neutrality
Catalogue Albums
Mass Medium
Off-network
21. The first film production companies.
Production Values
Factory Studios
Common Carrier
Rating
22. Early weekly British Publication that carried ads.
Blinks
Feature Syndicates
Ethnic Press
Newsbooks
23. Ownership of different media companies concentrated in fewer fewer hands.
Commuter Papers
Theatrical Films
Permission Marketing
Concentration on Ownership
24. Movies that can be described in one line.
Convergence
Podcast
Concept Films
Cume
25. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Media Literacy
Engagement
Audience Fragmentation
Digital Recording
26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Advertorial
Psychographic Segmentation
Forced Exposure
Average Quarter-Hour
27. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Clear time
Controlled Circulation
Network Neutrality
Ambient Advertising
28. A consumer magazine published by a retail business for readers with similar interests.
Alternative Press
Brand Magazine
News Stage
Microcinema
29. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Production Values
Cume
Ambient Advertising
Engagement
30. Weekly free pages with local events.
Ad-Pull Policy
Alternative Press
Billings
Controlled Circulation
31. Lumiere brothers device that both photographed and projected action.
P2P (Peer to peer)
Shopbills
Cinematography
Advertorial
32. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Off-network
Platform
Mobisodes
Vertical Integration
33. A broadcasting station that aligns itself with a network.
Affiliates
360 Marketing
Off-network
Average Quarter-Hour
34. Film making using high tech cameras and digital filming.
Cume
Microcinema
Theatrical Films
Psychographic Segmentation
35. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Concept Films
Niche Marketing
Advertorial
Culture
36. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Consumer Juries
Cyber Advertising
Ethnic Press
Advertorial
37. How many people listening every 15 minutes.
Cume
Average Quarter-Hour
Podcast
Controlled Circulation
38. Measuring the effectiveness of advertising messages by showing them to consumers.
Catalogue Albums
Niche Marketing
Copy Testing
Web Radio
39. Recording of one artists music by another.
Montage
Catalogue Albums
Cover
Piracy
40. The illegal recording and sale of copyrighted material.
Consumer Culture
Niche Marketing
Piracy
Playlist
41. A style of media with a distinctive style.
Permission Marketing
Convergence
Genre
Brand Magazine
42. 1 second commercials between songs on the radio.
Zarred Editions
Blinks
Sweeps Period
Unique Selling Proposition
43. Recreation on television news of some event that is believed to have happened of which could have happened.
Unique Selling Proposition
Streaming
News Stage
Mass Communication
44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
All Channel Legislation
Blockbuster Mentality
Forced Exposure
Webzine
45. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Consumer Culture
VALS
Mass Medium
Playlist
46. The ability to comprehand mass communication.
Banners
Commuter Papers
Skyscrapers
Media Literacy
47. In record retailing - albums more than 3 years old.
Average Quarter-Hour
Vertical Integration
Open Source Software
Catalogue Albums
48. The means of delivering a specific media content.
Personal Peoplemeter
Platform
Targeting
P2P (Peer to peer)
49. Ads to correct deceptive advertising.
Affiliates
Piracy
Copy Testing
Corrective Advertising
50. Audience for specific media content becoming smaller and increasingly homogeneous.
Network (broadcasting)
Audience Fragmentation
Syndication
Newsbooks