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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Suburban or regional versions of metropolitan newspaper.






2. Involves the sale of a program that was originally run on network television: a rerun.






3. Demand by a advertiser to review an article with the threat of being pulled out - if not.






4. Audience for specific media content becoming smaller and increasingly homogeneous.






5. Attractive - artful business cards use by early British people to promote themselves.






6. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






7. A telecommunication company required to carry messages.






8. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






9. Placement of commercials on various online sites.






10. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






11. 1 second commercials between songs on the radio.






12. Online magazine.






13. Brief video episodes of television on mobile screens.






14. Ads to correct deceptive advertising.






15. Ownership of different media companies concentrated in fewer fewer hands.






16. The erosions of traditional distinctive style elements.






17. Free - alternative weeklies with a local and partical orientation.






18. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






19. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






20. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






21. When local affiliates carry a network's program.






22. Movies that can be described in one line.






23. Recording and downloading of audio files stored on servers.






24. Freely downloaded software.






25. How many people listening every 15 minutes.






26. Recording of one artists music by another.






27. The first film production companies.






28. The increase in ownership or media outlet.






29. The delivery of radio over the internet directly to individual listeners.






30. Aiming broadcasting at a smaller audience.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Relaxation of ownership and other rules for radio and television.






33. A consumer magazine published by a retail business for readers with similar interests.






34. The simultaneous downloading and accessing of digital audio or video data.






35. 1962 Law Requiring all TV sets import to manufacture in the U.S.






36. The ability to comprehand mass communication.






37. Movies produced primarily for initial exhibition on theater screens.






38. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






39. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






40. Movies produced with full intention of providing several sequels.






41. The number of issues of a magazine or newspaper that are sold.






42. Recreation on television news of some event that is believed to have happened of which could have happened.






43. In record retailing - albums more than 3 years old.






44. The cumulative audience - pepole who listen every 5 minutes.






45. Granting equal carriage over phone and cable lines.






46. Weekly free pages with local events.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. The culture that seems to hold sway with the majority of people.






49. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






50. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.