Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Rating technology.






2. Recording and downloading of audio files stored on servers.






3. Creating space for creative artists.






4. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






5. Music custom selected by a disc jockey.






6. 1 second commercials between songs on the radio.






7. Sponsor-financing of movies to advance a manufactures product.






8. Aiming media content at smaller - homogenous audience.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. A consumer magazine published by a retail business for readers with similar interests.






11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






13. Placing ads in public places such as store floors - at gas pumps - in bathroom.






14. People considered to be representatives of the target market - review a number of approaches to the campaign.






15. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






16. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






17. Percentage of a markers total population that is reached by a piece of broadcast programming.






18. Placement of commercials on various online sites.






19. The cumulative audience - pepole who listen every 5 minutes.






20. Audience for specific media content becoming smaller and increasingly homogeneous.






21. Lumiere brothers device that both photographed and projected action.






22. Ads to correct deceptive advertising.






23. Online messages akin to billboards.






24. Freely downloaded software.






25. The means of delivering a specific media content.






26. Weekly free pages with local events.






27. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






28. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






29. Aiming broadcasting at a smaller audience.






30. Software that gets direct downloads by passing servers.






31. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






32. Movies produced primarily for initial exhibition on theater screens.






33. A telecommunication company required to carry messages.






34. Granting equal carriage over phone and cable lines.






35. Commuter Papers - Free dailies designed for young commuters.






36. Aiming media content or consumer products at smaller - more specific audience.






37. Demand by a advertiser to review an article with the threat of being pulled out - if not.






38. The culture that seems to hold sway with the majority of people.






39. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






40. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






41. When local affiliates carry a network's program.






42. How many people listening every 15 minutes.






43. Ownership of different media companies concentrated in fewer fewer hands.






44. Relaxation of ownership and other rules for radio and television.






45. The increase in ownership or media outlet.






46. Process of creating shared meaning between the mass and audience.






47. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






48. File compression software that permits streaming of digital audio and video data.






49. The illegal recording and sale of copyrighted material.






50. The simultaneous downloading and accessing of digital audio or video data.