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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ownership of different media companies concentrated in fewer fewer hands.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. Attractive - artful business cards use by early British people to promote themselves.






4. A consumer magazine published by a retail business for readers with similar interests.






5. Placing ads in public places such as store floors - at gas pumps - in bathroom.






6. Freely downloaded software.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. Media's content and grammar. Style and ability.






9. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






10. Connecting multiple sets of single location or building to a single - master antenna.






11. Audience for specific media content becoming smaller and increasingly homogeneous.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. Brief video episodes of television on mobile screens.






14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






15. Recording and downloading of audio files stored on servers.






16. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






17. The erosions of traditional distinctive style elements.






18. Identifying and granting ownership of a given piece of expression to protect the creators interest.






19. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






20. The ability to comprehand mass communication.






21. 1 second commercials between songs on the radio.






22. Movies that can be described in one line.






23. How many people listening every 15 minutes.






24. Recreation on television news of some event that is believed to have happened of which could have happened.






25. Aiming media content at smaller - homogenous audience.






26. Lumiere brothers device that both photographed and projected action.






27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






28. Rating technology.






29. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






30. When local affiliates carry a network's program.






31. The illegal recording and sale of copyrighted material.






32. Aiming broadcasting at a smaller audience.






33. 1962 Law Requiring all TV sets import to manufacture in the U.S.






34. Online magazine.






35. Media mainly used in computer networks such as the Internet.






36. Placement of commercials on various online sites.






37. Relaxation of ownership and other rules for radio and television.






38. Percentage of a markers total population that is reached by a piece of broadcast programming.






39. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






40. The increase in ownership or media outlet.






41. Early weekly British Publication that carried ads.






42. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






43. Aiming media content or consumer products at smaller - more specific audience.






44. People considered to be representatives of the target market - review a number of approaches to the campaign.






45. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






46. Process of creating shared meaning between the mass and audience.






47. Granting equal carriage over phone and cable lines.






48. Suburban or regional versions of metropolitan newspaper.






49. Commuter Papers - Free dailies designed for young commuters.






50. The simultaneous downloading and accessing of digital audio or video data.







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Can you answer 50 questions in 15 minutes?


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