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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The means of delivering a specific media content.






2. Free - alternative weeklies with a local and partical orientation.






3. The increase in ownership or media outlet.






4. Percentage of a markers total population that is reached by a piece of broadcast programming.






5. Freely downloaded software.






6. 1 second commercials between songs on the radio.






7. Connecting multiple sets of single location or building to a single - master antenna.






8. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






9. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






10. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






11. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






12. When local affiliates carry a network's program.






13. Identifying and granting ownership of a given piece of expression to protect the creators interest.






14. 1962 Law Requiring all TV sets import to manufacture in the U.S.






15. Measuring the effectiveness of advertising messages by showing them to consumers.






16. Sale of radio or television content to stations on a market-by-market basis.






17. The ability to comprehand mass communication.






18. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






19. The first film production companies.






20. Tying two seperate but related shots in such a way that take new meaning.






21. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






22. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






23. Process of creating shared meaning between the mass and audience.






24. Audience for specific media content becoming smaller and increasingly homogeneous.






25. Suburban or regional versions of metropolitan newspaper.






26. Online billboards placed on the side of the webpage.






27. Ads to correct deceptive advertising.






28. Lumiere brothers device that both photographed and projected action.






29. The cumulative audience - pepole who listen every 5 minutes.






30. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






31. People considered to be representatives of the target market - review a number of approaches to the campaign.






32. Sponsor-financing of movies to advance a manufactures product.






33. Aiming media content or consumer products at smaller - more specific audience.






34. Software that gets direct downloads by passing servers.






35. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






36. Brief video episodes of television on mobile screens.






37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






38. A style of media with a distinctive style.






39. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






40. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






41. Creating space for creative artists.






42. Media's content and grammar. Style and ability.






43. Recording and downloading of audio files stored on servers.






44. The culture that seems to hold sway with the majority of people.






45. Placing ads in public places such as store floors - at gas pumps - in bathroom.






46. The simultaneous downloading and accessing of digital audio or video data.






47. Commuter Papers - Free dailies designed for young commuters.






48. A medium that carries messages to other people.






49. A consumer magazine published by a retail business for readers with similar interests.






50. Recording of one artists music by another.







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