Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tying two seperate but related shots in such a way that take new meaning.






2. Outmoded name for early cable television.






3. Ads to correct deceptive advertising.






4. The culture that seems to hold sway with the majority of people.






5. The simultaneous downloading and accessing of digital audio or video data.






6. Ads showing up in nontraditional settings.






7. File compression software that permits streaming of digital audio and video data.






8. Attractive - artful business cards use by early British people to promote themselves.






9. Audience for specific media content becoming smaller and increasingly homogeneous.






10. Aiming media content or consumer products at smaller - more specific audience.






11. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






12. Recording of one artists music by another.






13. Percentage of a markers total population that is reached by a piece of broadcast programming.






14. Ownership of different media companies concentrated in fewer fewer hands.






15. Film making using high tech cameras and digital filming.






16. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






17. Total sale of broadcast airtime.






18. Brief video episodes of television on mobile screens.






19. The means of delivering a specific media content.






20. 1962 Law Requiring all TV sets import to manufacture in the U.S.






21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






22. People considered to be representatives of the target market - review a number of approaches to the campaign.






23. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. How many people listening every 15 minutes.






26. Media mainly used in computer networks such as the Internet.






27. Online billboards placed on the side of the webpage.






28. In record retailing - albums more than 3 years old.






29. Advertising that the consumer actively accepts.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. Rating technology.






32. Media's content and grammar. Style and ability.






33. The ability to comprehand mass communication.






34. Sale of radio or television content to stations on a market-by-market basis.






35. 1 second commercials between songs on the radio.






36. Online magazine.






37. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






38. The illegal recording and sale of copyrighted material.






39. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






40. Relaxation of ownership and other rules for radio and television.






41. A broadcasting station that aligns itself with a network.






42. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






43. Placement of commercials on various online sites.






44. A telecommunication company required to carry messages.






45. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






46. Weekly free pages with local events.






47. Aiming media content at smaller - homogenous audience.






48. Aiming broadcasting at a smaller audience.






49. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






50. Recording and downloading of audio files stored on servers.