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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The number of issues of a magazine or newspaper that are sold.
Average Quarter-Hour
Circulation
Forced Exposure
Alternative Press
2. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Network (broadcasting)
Corporate Independent Studios
Piracy
Unique Selling Proposition
3. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
MP3
Brand Magazine
Derequlation
4. The delivery of radio over the internet directly to individual listeners.
Montage
Web Radio
Digital Recording
Advertorial
5. Audience for specific media content becoming smaller and increasingly homogeneous.
Conglomeration
Clear time
Audience Fragmentation
P2P (Peer to peer)
6. The means of delivering a specific media content.
Dissident Press
Corrective Advertising
Catalogue Albums
Platform
7. Media's content and grammar. Style and ability.
Production Values
Corrective Advertising
Niche Marketing
Media Literacy
8. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Puffets
Feature Syndicates
Psychographic Segmentation
Theatrical Films
9. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Corporate Independent Studios
MP3
Unique Selling Proposition
10. Recording of one artists music by another.
Catalogue Albums
Ambient Advertising
Cover
Derequlation
11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
MATV
Concentration on Ownership
Contextual Advertising
Branding Films
12. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Blockbuster Mentality
Forced Exposure
Rating
Puffets
13. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Psychographic Segmentation
Open Source Software
Blinks
14. The erosions of traditional distinctive style elements.
Mass Medium
Copyright
All Channel Legislation
Convergence
15. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Controlled Circulation
Mass Communication
Playlist
16. Movies that can be described in one line.
Vast Wasteland
Playlist
Concept Films
Commuter Papers
17. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Concentration on Ownership
Consumer Culture
Sweeps Period
Puffets
18. 1 second commercials between songs on the radio.
Targeting
Mass Communication
Concentration on Ownership
Blinks
19. Tying two seperate but related shots in such a way that take new meaning.
Commuter Papers
Montage
Targeting
Conglomeration
20. Rating technology.
Banners
Circulation
Personal Peoplemeter
Psychographic Segmentation
21. Brief video episodes of television on mobile screens.
Ad-Pull Policy
Mobisodes
Genre
Network (broadcasting)
22. The first film production companies.
Mobisodes
Factory Studios
Network (broadcasting)
Streaming
23. Aiming media content or consumer products at smaller - more specific audience.
Production Values
Targeting
Cinematography
Psychographic Segmentation
24. A medium that carries messages to other people.
MATV
Mass Medium
Rating
Network (broadcasting)
25. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Derequlation
Copyright
Mass Communication
MATV
26. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Convergence
Playlist
Podcast
Ethnic Press
27. Online messages akin to billboards.
P2P (Peer to peer)
Network
Syndication
Banners
28. Aiming broadcasting at a smaller audience.
Cover
Consumer Culture
Narrow Casting
Branding Films
29. Involves the sale of a program that was originally run on network television: a rerun.
Network
Streaming
Off-network
Cinematography
30. Measuring the effectiveness of advertising messages by showing them to consumers.
MP3
Copy Testing
Conglomeration
Advertorial
31. The increase in ownership or media outlet.
Ethnic Press
Targeting
Conglomeration
Copyright
32. People considered to be representatives of the target market - review a number of approaches to the campaign.
Targeting
Banners
Cyber Advertising
Consumer Juries
33. Relaxation of ownership and other rules for radio and television.
Piracy
Blockbuster Mentality
Controlled Circulation
Derequlation
34. Creating space for creative artists.
Feature Syndicates
Controlled Circulation
Playlist
Newsbooks
35. Freely downloaded software.
VALS
Derequlation
Open Source Software
Corrective Advertising
36. Advertising that the consumer actively accepts.
Puffets
Cinematography
Permission Marketing
Unique Selling Proposition
37. Ads to correct deceptive advertising.
Consumer Juries
Corrective Advertising
Banners
Media Literacy
38. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Cinematography
Shopbills
Network (broadcasting)
39. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Copy Testing
Blockbuster Mentality
Banners
MP3
40. Aiming media content at smaller - homogenous audience.
Commuter Papers
VALS
Niche Marketing
Derequlation
41. Online magazine.
Psychographic Segmentation
Syndication
Webzine
360 Marketing
42. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Ad-Pull Policy
Shopbills
Catalogue Albums
43. Weekly free pages with local events.
Alternative Press
Ethnic Press
Genre
Blinks
44. Movies produced primarily for initial exhibition on theater screens.
Theatrical Films
Derequlation
Syndication
Sweeps Period
45. How many people listening every 15 minutes.
Concentration on Ownership
Average Quarter-Hour
Catalogue Albums
Newsbooks
46. Recreation on television news of some event that is believed to have happened of which could have happened.
Corrective Advertising
Targeting
News Stage
Factory Studios
47. The illegal recording and sale of copyrighted material.
Billings
Webzine
Banners
Piracy
48. In record retailing - albums more than 3 years old.
Personal Peoplemeter
Newsbooks
Catalogue Albums
Culture
49. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Engagement
Webzine
Network (broadcasting)
Cover
50. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
360 Marketing
VALS
Clear time
Targeting