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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Conglomeration
Advertorial
Vertical Integration
Clear time
2. Brief video episodes of television on mobile screens.
Mobisodes
Cinematography
VALS
Media Literacy
3. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Franchise Films
Consumer Culture
MP3
Contextual Advertising
4. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Clear time
Network (broadcasting)
Puffets
Vast Wasteland
5. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Puffets
Feature Syndicates
Ambient Advertising
Targeting
6. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Playlist
Common Carrier
Sweeps Period
7. The first film production companies.
Factory Studios
Concept Films
360 Marketing
Commuter Papers
8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Brand Magazine
Copyright
Consumer Culture
9. How many people listening every 15 minutes.
Sweeps Period
Average Quarter-Hour
Ethnic Press
Newsbooks
10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Franchise Films
MATV
All Channel Legislation
VALS
11. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Network (broadcasting)
Forced Exposure
Common Carrier
12. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Demographic Segmentation
Syndication
Copyright
Blinks
13. The erosions of traditional distinctive style elements.
Convergence
Circulation
Podcast
Shopbills
14. Placement of commercials on various online sites.
Open Source Software
Cyber Advertising
Controlled Circulation
Commuter Papers
15. The number of issues of a magazine or newspaper that are sold.
Blinks
Circulation
Demographic Segmentation
Montage
16. The delivery of radio over the internet directly to individual listeners.
Consumer Juries
Web Radio
Consumer Culture
Webzine
17. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Cover
Controlled Circulation
Platform
Network Neutrality
18. Music custom selected by a disc jockey.
Shopbills
Niche Marketing
News Stage
Playlist
19. Freely downloaded software.
Open Source Software
Banners
Consumer Juries
Newsbooks
20. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Network
Ethnic Press
Clear time
Franchise Films
21. Recording and downloading of audio files stored on servers.
Podcast
Consumer Culture
Copyright
Commuter Papers
22. Sale of radio or television content to stations on a market-by-market basis.
Podcast
Factory Studios
Syndication
Playlist
23. The culture that seems to hold sway with the majority of people.
Cover
Dominate Culture / Mainstream
News Stage
Mass Communication
24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Common Carrier
Cover
Convergence
25. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Skyscrapers
Zarred Editions
Copy Testing
26. Outmoded name for early cable television.
Narrow Casting
Catalogue Albums
Mobisodes
CATV
27. Aiming broadcasting at a smaller audience.
Cyber Advertising
Narrow Casting
Open Source Software
Piracy
28. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cinematography
Network (broadcasting)
News Stage
Alternative Press
29. The illegal recording and sale of copyrighted material.
Psychographic Segmentation
Mobisodes
Piracy
Contextual Advertising
30. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Ad-Pull Policy
Network Neutrality
Streaming
31. Ads showing up in nontraditional settings.
Open Source Software
Cume
Factory Studios
360 Marketing
32. Online magazine.
Newsbooks
Genre
Webzine
Network
33. Suburban or regional versions of metropolitan newspaper.
Personal Peoplemeter
Webzine
Unique Selling Proposition
Zarred Editions
34. Recording of one artists music by another.
Concentration on Ownership
Dominate Culture / Mainstream
Theatrical Films
Cover
35. A consumer magazine published by a retail business for readers with similar interests.
Vertical Integration
Brand Magazine
Production Values
Convergence
36. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Culture
Genre
Forced Exposure
37. Percentage of a markers total population that is reached by a piece of broadcast programming.
MATV
Newsbooks
Derequlation
Rating
38. In record retailing - albums more than 3 years old.
Playlist
Catalogue Albums
Network Neutrality
Dissident Press
39. Measuring the effectiveness of advertising messages by showing them to consumers.
Rating
Sweeps Period
Targeting
Copy Testing
40. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Engagement
Concentration on Ownership
Ambient Advertising
Blockbuster Mentality
41. Movies produced primarily for initial exhibition on theater screens.
Common Carrier
Theatrical Films
Narrow Casting
Open Source Software
42. Total sale of broadcast airtime.
Billings
Concept Films
Cover
News Stage
43. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Brand Magazine
Genre
Ethnic Press
44. Commuter Papers - Free dailies designed for young commuters.
All Channel Legislation
Commuter Papers
Genre
Banners
45. Media mainly used in computer networks such as the Internet.
Genre
Network
P2P (Peer to peer)
Zarred Editions
46. Creating space for creative artists.
Ambient Advertising
Feature Syndicates
Banners
News Stage
47. Film making using high tech cameras and digital filming.
Derequlation
Microcinema
Podcast
Common Carrier
48. A telecommunication company required to carry messages.
Convergence
Dominate Culture / Mainstream
Common Carrier
Corrective Advertising
49. Audience for specific media content becoming smaller and increasingly homogeneous.
Audience Fragmentation
Catalogue Albums
Niche Marketing
Copy Testing
50. Early weekly British Publication that carried ads.
Newsbooks
Network Neutrality
Feature Syndicates
MP3
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