Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that the consumer actively accepts.






2. Sale of radio or television content to stations on a market-by-market basis.






3. Measuring the effectiveness of advertising messages by showing them to consumers.






4. Recording and downloading of audio files stored on servers.






5. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






6. Suburban or regional versions of metropolitan newspaper.






7. Identifying and granting ownership of a given piece of expression to protect the creators interest.






8. Attractive - artful business cards use by early British people to promote themselves.






9. Ads to correct deceptive advertising.






10. Movies produced primarily for initial exhibition on theater screens.






11. Placing ads in public places such as store floors - at gas pumps - in bathroom.






12. A telecommunication company required to carry messages.






13. Aiming media content or consumer products at smaller - more specific audience.






14. Process of creating shared meaning between the mass and audience.






15. Placement of commercials on various online sites.






16. The number of issues of a magazine or newspaper that are sold.






17. Freely downloaded software.






18. The ability to comprehand mass communication.






19. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






20. Online messages akin to billboards.






21. Granting equal carriage over phone and cable lines.






22. The illegal recording and sale of copyrighted material.






23. A consumer magazine published by a retail business for readers with similar interests.






24. Ads showing up in nontraditional settings.






25. The means of delivering a specific media content.






26. The cumulative audience - pepole who listen every 5 minutes.






27. Sponsor-financing of movies to advance a manufactures product.






28. Percentage of a markers total population that is reached by a piece of broadcast programming.






29. Early weekly British Publication that carried ads.






30. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






31. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






32. Commuter Papers - Free dailies designed for young commuters.






33. The first film production companies.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. Online billboards placed on the side of the webpage.






36. The culture that seems to hold sway with the majority of people.






37. The delivery of radio over the internet directly to individual listeners.






38. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






39. A style of media with a distinctive style.






40. Recording of one artists music by another.






41. People considered to be representatives of the target market - review a number of approaches to the campaign.






42. Software that gets direct downloads by passing servers.






43. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






44. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






45. Rating technology.






46. Online magazine.






47. Aiming broadcasting at a smaller audience.






48. A broadcasting station that aligns itself with a network.






49. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






50. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.