Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.






2. Demand by a advertiser to review an article with the threat of being pulled out - if not.






3. 1 second commercials between songs on the radio.






4. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






5. Rating technology.






6. Sale of radio or television content to stations on a market-by-market basis.






7. Placement of commercials on various online sites.






8. A consumer magazine published by a retail business for readers with similar interests.






9. Movies that can be described in one line.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. Advertising that the consumer actively accepts.






12. How many people listening every 15 minutes.






13. The number of issues of a magazine or newspaper that are sold.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. Ads showing up in nontraditional settings.






16. Lumiere brothers device that both photographed and projected action.






17. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






18. Total sale of broadcast airtime.






19. Aiming media content at smaller - homogenous audience.






20. Free - alternative weeklies with a local and partical orientation.






21. The means of delivering a specific media content.






22. 1962 Law Requiring all TV sets import to manufacture in the U.S.






23. Sponsor-financing of movies to advance a manufactures product.






24. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






25. The culture that seems to hold sway with the majority of people.






26. A broadcasting station that aligns itself with a network.






27. Online billboards placed on the side of the webpage.






28. Software that gets direct downloads by passing servers.






29. Online magazine.






30. Identifying and granting ownership of a given piece of expression to protect the creators interest.






31. A medium that carries messages to other people.






32. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






33. The increase in ownership or media outlet.






34. Placing ads in public places such as store floors - at gas pumps - in bathroom.






35. Outmoded name for early cable television.






36. Attractive - artful business cards use by early British people to promote themselves.






37. Ads to correct deceptive advertising.






38. Commuter Papers - Free dailies designed for young commuters.






39. Relaxation of ownership and other rules for radio and television.






40. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






41. The simultaneous downloading and accessing of digital audio or video data.






42. A style of media with a distinctive style.






43. The delivery of radio over the internet directly to individual listeners.






44. Early weekly British Publication that carried ads.






45. Involves the sale of a program that was originally run on network television: a rerun.






46. Media's content and grammar. Style and ability.






47. A telecommunication company required to carry messages.






48. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






49. The first film production companies.






50. Brief video episodes of television on mobile screens.