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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.






2. Online messages akin to billboards.






3. Identifying and granting ownership of a given piece of expression to protect the creators interest.






4. Movies produced with full intention of providing several sequels.






5. In record retailing - albums more than 3 years old.






6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






7. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






9. A broadcasting station that aligns itself with a network.






10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






11. Placement of commercials on various online sites.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. File compression software that permits streaming of digital audio and video data.






14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






15. A consumer magazine published by a retail business for readers with similar interests.






16. Brief video episodes of television on mobile screens.






17. Demand by a advertiser to review an article with the threat of being pulled out - if not.






18. The delivery of radio over the internet directly to individual listeners.






19. Music custom selected by a disc jockey.






20. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






21. Ownership of different media companies concentrated in fewer fewer hands.






22. Aiming media content or consumer products at smaller - more specific audience.






23. Online magazine.






24. Recording and downloading of audio files stored on servers.






25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






26. Software that gets direct downloads by passing servers.






27. The first film production companies.






28. A style of media with a distinctive style.






29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






30. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






31. The increase in ownership or media outlet.






32. When local affiliates carry a network's program.






33. Attractive - artful business cards use by early British people to promote themselves.






34. Free - alternative weeklies with a local and partical orientation.






35. The culture that seems to hold sway with the majority of people.






36. The number of issues of a magazine or newspaper that are sold.






37. A telecommunication company required to carry messages.






38. A medium that carries messages to other people.






39. Recording of one artists music by another.






40. Creating space for creative artists.






41. The means of delivering a specific media content.






42. Media's content and grammar. Style and ability.






43. Lumiere brothers device that both photographed and projected action.






44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






45. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






46. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






47. Outmoded name for early cable television.






48. Film making using high tech cameras and digital filming.






49. 1 second commercials between songs on the radio.






50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.







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Can you answer 50 questions in 15 minutes?


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