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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.
Cyber Advertising
Platform
Copyright
Catalogue Albums
2. Software that gets direct downloads by passing servers.
Puffets
P2P (Peer to peer)
All Channel Legislation
MP3
3. Creating space for creative artists.
Psychographic Segmentation
Franchise Films
Feature Syndicates
Average Quarter-Hour
4. Attractive - artful business cards use by early British people to promote themselves.
Conglomeration
Demographic Segmentation
Corporate Independent Studios
Shopbills
5. Sponsor-financing of movies to advance a manufactures product.
Vast Wasteland
Branding Films
Targeting
Podcast
6. A style of media with a distinctive style.
Genre
Corrective Advertising
Branding Films
Demographic Segmentation
7. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
CATV
Niche Marketing
Circulation
8. Recording of one artists music by another.
Cover
Puffets
VALS
Banners
9. A consumer magazine published by a retail business for readers with similar interests.
Microcinema
Zarred Editions
Brand Magazine
Digital Recording
10. Freely downloaded software.
News Stage
Open Source Software
Sweeps Period
Cover
11. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Digital Recording
Webzine
Ad-Pull Policy
12. Relaxation of ownership and other rules for radio and television.
Derequlation
News Stage
Commuter Papers
Web Radio
13. The cumulative audience - pepole who listen every 5 minutes.
360 Marketing
Audience Fragmentation
Vertical Integration
Cume
14. People considered to be representatives of the target market - review a number of approaches to the campaign.
Production Values
Consumer Juries
Niche Marketing
Billings
15. Free - alternative weeklies with a local and partical orientation.
Syndication
Dissident Press
Cinematography
Network Neutrality
16. Total sale of broadcast airtime.
Conglomeration
Copy Testing
VALS
Billings
17. Music custom selected by a disc jockey.
Sweeps Period
Clear time
Production Values
Playlist
18. Ads to correct deceptive advertising.
Shopbills
Corrective Advertising
Permission Marketing
Circulation
19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Media Literacy
Blinks
Dissident Press
Digital Recording
20. A medium that carries messages to other people.
Affiliates
Zarred Editions
Mass Medium
Concentration on Ownership
21. Recording and downloading of audio files stored on servers.
Playlist
Podcast
Shopbills
Forced Exposure
22. A broadcasting station that aligns itself with a network.
Affiliates
Network
Sweeps Period
Clear time
23. Process of creating shared meaning between the mass and audience.
Mass Communication
Brand Magazine
Permission Marketing
Controlled Circulation
24. The ability to comprehand mass communication.
Network Neutrality
Affiliates
Media Literacy
Feature Syndicates
25. Connecting multiple sets of single location or building to a single - master antenna.
Copyright
MATV
Dissident Press
Production Values
26. Online billboards placed on the side of the webpage.
MP3
Production Values
Clear time
Skyscrapers
27. How many people listening every 15 minutes.
Average Quarter-Hour
Concept Films
MP3
Audience Fragmentation
28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Demographic Segmentation
VALS
Syndication
MP3
29. Ownership of different media companies concentrated in fewer fewer hands.
Genre
Concentration on Ownership
Catalogue Albums
Web Radio
30. When local affiliates carry a network's program.
Branding Films
Ethnic Press
Clear time
Affiliates
31. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Platform
Webzine
Vertical Integration
Vast Wasteland
32. Online magazine.
Corporate Independent Studios
Controlled Circulation
Concentration on Ownership
Webzine
33. The number of issues of a magazine or newspaper that are sold.
Ethnic Press
Cume
Rating
Circulation
34. The simultaneous downloading and accessing of digital audio or video data.
360 Marketing
Mobisodes
Streaming
Rating
35. A telecommunication company required to carry messages.
Forced Exposure
Vertical Integration
Common Carrier
Syndication
36. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Vast Wasteland
Ambient Advertising
Advertorial
Contextual Advertising
37. Brief video episodes of television on mobile screens.
Puffets
Mobisodes
Network (broadcasting)
Corporate Independent Studios
38. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Network Neutrality
Copyright
Demographic Segmentation
Franchise Films
39. The culture that seems to hold sway with the majority of people.
Alternative Press
Catalogue Albums
Puffets
Dominate Culture / Mainstream
40. Percentage of a markers total population that is reached by a piece of broadcast programming.
MP3
Playlist
Rating
Concentration on Ownership
41. Placement of commercials on various online sites.
Copyright
Narrow Casting
Production Values
Cyber Advertising
42. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Open Source Software
Banners
Concept Films
43. 1 second commercials between songs on the radio.
Podcast
Theatrical Films
Blinks
Unique Selling Proposition
44. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Feature Syndicates
360 Marketing
Ambient Advertising
Brand Magazine
45. The means of delivering a specific media content.
P2P (Peer to peer)
Conglomeration
Off-network
Platform
46. Granting equal carriage over phone and cable lines.
Niche Marketing
Zarred Editions
Network Neutrality
Ambient Advertising
47. Online messages akin to billboards.
Skyscrapers
Banners
Sweeps Period
Corporate Independent Studios
48. Movies that can be described in one line.
Concept Films
Zarred Editions
Controlled Circulation
Cume
49. Media's content and grammar. Style and ability.
Open Source Software
Production Values
Rating
Digital Recording
50. Media mainly used in computer networks such as the Internet.
VALS
Network
Controlled Circulation
Newsbooks