Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.






2. 1 second commercials between songs on the radio.






3. Recording of one artists music by another.






4. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






5. The number of issues of a magazine or newspaper that are sold.






6. Aiming broadcasting at a smaller audience.






7. Ownership of different media companies concentrated in fewer fewer hands.






8. 1962 Law Requiring all TV sets import to manufacture in the U.S.






9. A style of media with a distinctive style.






10. In record retailing - albums more than 3 years old.






11. Demand by a advertiser to review an article with the threat of being pulled out - if not.






12. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






13. The illegal recording and sale of copyrighted material.






14. The ability to comprehand mass communication.






15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






16. Placing ads in public places such as store floors - at gas pumps - in bathroom.






17. The first film production companies.






18. Outmoded name for early cable television.






19. Early weekly British Publication that carried ads.






20. Lumiere brothers device that both photographed and projected action.






21. Online magazine.






22. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






23. Media's content and grammar. Style and ability.






24. Placement of commercials on various online sites.






25. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






26. Movies produced with full intention of providing several sequels.






27. Film making using high tech cameras and digital filming.






28. The simultaneous downloading and accessing of digital audio or video data.






29. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. When local affiliates carry a network's program.






32. Creating space for creative artists.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






35. Brief video episodes of television on mobile screens.






36. A broadcasting station that aligns itself with a network.






37. Connecting multiple sets of single location or building to a single - master antenna.






38. A telecommunication company required to carry messages.






39. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






40. Music custom selected by a disc jockey.






41. Sponsor-financing of movies to advance a manufactures product.






42. Commuter Papers - Free dailies designed for young commuters.






43. Online messages akin to billboards.






44. Online billboards placed on the side of the webpage.






45. Percentage of a markers total population that is reached by a piece of broadcast programming.






46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






47. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






48. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






49. File compression software that permits streaming of digital audio and video data.






50. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.