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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Lumiere brothers device that both photographed and projected action.






2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






3. Online billboards placed on the side of the webpage.






4. Free - alternative weeklies with a local and partical orientation.






5. Software that gets direct downloads by passing servers.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. Granting equal carriage over phone and cable lines.






10. Ownership of different media companies concentrated in fewer fewer hands.






11. 1 second commercials between songs on the radio.






12. Online messages akin to billboards.






13. Aiming media content at smaller - homogenous audience.






14. Aiming media content or consumer products at smaller - more specific audience.






15. Movies produced primarily for initial exhibition on theater screens.






16. Early weekly British Publication that carried ads.






17. Aiming broadcasting at a smaller audience.






18. A telecommunication company required to carry messages.






19. A broadcasting station that aligns itself with a network.






20. Weekly free pages with local events.






21. Creating space for creative artists.






22. Placing ads in public places such as store floors - at gas pumps - in bathroom.






23. Advertising that the consumer actively accepts.






24. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






25. Involves the sale of a program that was originally run on network television: a rerun.






26. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






27. Media's content and grammar. Style and ability.






28. The ability to comprehand mass communication.






29. Suburban or regional versions of metropolitan newspaper.






30. The erosions of traditional distinctive style elements.






31. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






32. A consumer magazine published by a retail business for readers with similar interests.






33. Freely downloaded software.






34. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






35. Online magazine.






36. The increase in ownership or media outlet.






37. Music custom selected by a disc jockey.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. The first film production companies.






40. In record retailing - albums more than 3 years old.






41. Commuter Papers - Free dailies designed for young commuters.






42. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






43. People considered to be representatives of the target market - review a number of approaches to the campaign.






44. The illegal recording and sale of copyrighted material.






45. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






46. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






47. A medium that carries messages to other people.






48. How many people listening every 15 minutes.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. The cumulative audience - pepole who listen every 5 minutes.