Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.






2. Weekly free pages with local events.






3. The erosions of traditional distinctive style elements.






4. Free - alternative weeklies with a local and partical orientation.






5. Lumiere brothers device that both photographed and projected action.






6. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






7. Relaxation of ownership and other rules for radio and television.






8. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






9. File compression software that permits streaming of digital audio and video data.






10. Movies produced with full intention of providing several sequels.






11. Commuter Papers - Free dailies designed for young commuters.






12. Placing ads in public places such as store floors - at gas pumps - in bathroom.






13. Aiming media content at smaller - homogenous audience.






14. A telecommunication company required to carry messages.






15. The cumulative audience - pepole who listen every 5 minutes.






16. Involves the sale of a program that was originally run on network television: a rerun.






17. Placement of commercials on various online sites.






18. Aiming broadcasting at a smaller audience.






19. The first film production companies.






20. Recording and downloading of audio files stored on servers.






21. Freely downloaded software.






22. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






23. Aiming media content or consumer products at smaller - more specific audience.






24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






25. In record retailing - albums more than 3 years old.






26. Audience for specific media content becoming smaller and increasingly homogeneous.






27. The simultaneous downloading and accessing of digital audio or video data.






28. Granting equal carriage over phone and cable lines.






29. Recording of one artists music by another.






30. Advertising that the consumer actively accepts.






31. Sale of radio or television content to stations on a market-by-market basis.






32. Rating technology.






33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






34. The increase in ownership or media outlet.






35. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






36. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






37. Movies that can be described in one line.






38. Outmoded name for early cable television.






39. Music custom selected by a disc jockey.






40. A medium that carries messages to other people.






41. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






42. Online magazine.






43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






44. Movies produced primarily for initial exhibition on theater screens.






45. Attractive - artful business cards use by early British people to promote themselves.






46. How many people listening every 15 minutes.






47. Creating space for creative artists.






48. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






49. Media's content and grammar. Style and ability.






50. A communication system consisting of a group of broadcasting stations that all transmit the same programs.