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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating space for creative artists.
Common Carrier
Streaming
Catalogue Albums
Feature Syndicates
2. Sale of radio or television content to stations on a market-by-market basis.
Syndication
Sweeps Period
Niche Marketing
Media Literacy
3. Brief video episodes of television on mobile screens.
Concentration on Ownership
Clear time
Mobisodes
Dissident Press
4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Clear time
Corporate Independent Studios
Ethnic Press
Average Quarter-Hour
5. Recording of one artists music by another.
Feature Syndicates
Cover
Unique Selling Proposition
Sweeps Period
6. Media's content and grammar. Style and ability.
Billings
Permission Marketing
Playlist
Production Values
7. Media mainly used in computer networks such as the Internet.
Network
Concept Films
Mass Communication
Blinks
8. A medium that carries messages to other people.
Mass Medium
Ad-Pull Policy
Corrective Advertising
Average Quarter-Hour
9. Audience for specific media content becoming smaller and increasingly homogeneous.
Microcinema
Cyber Advertising
Forced Exposure
Audience Fragmentation
10. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Copyright
Copy Testing
Cinematography
Niche Marketing
11. A style of media with a distinctive style.
Blinks
Ambient Advertising
Shopbills
Genre
12. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Mass Communication
Puffets
Commuter Papers
13. Ads showing up in nontraditional settings.
360 Marketing
Circulation
CATV
Off-network
14. People considered to be representatives of the target market - review a number of approaches to the campaign.
News Stage
Alternative Press
Consumer Juries
Mass Communication
15. Early weekly British Publication that carried ads.
Newsbooks
Mass Communication
Theatrical Films
Syndication
16. Connecting multiple sets of single location or building to a single - master antenna.
Montage
Ad-Pull Policy
Derequlation
MATV
17. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Corrective Advertising
Branding Films
Media Literacy
18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Billings
Web Radio
Dissident Press
19. Online billboards placed on the side of the webpage.
Skyscrapers
Brand Magazine
Vast Wasteland
VALS
20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
VALS
Advertorial
Cyber Advertising
Puffets
21. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Cover
Blockbuster Mentality
Streaming
Genre
22. How many people listening every 15 minutes.
CATV
Average Quarter-Hour
Platform
Playlist
23. Recording and downloading of audio files stored on servers.
Ethnic Press
Podcast
Platform
Concept Films
24. Movies produced primarily for initial exhibition on theater screens.
P2P (Peer to peer)
Theatrical Films
Copy Testing
Billings
25. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Network
Branding Films
Blinks
Vast Wasteland
26. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Web Radio
Consumer Juries
Advertorial
Psychographic Segmentation
27. Freely downloaded software.
Consumer Juries
Mass Communication
Zarred Editions
Open Source Software
28. The simultaneous downloading and accessing of digital audio or video data.
Streaming
VALS
Network (broadcasting)
Concept Films
29. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Copy Testing
Ad-Pull Policy
Vast Wasteland
Advertorial
30. The increase in ownership or media outlet.
Network
Conglomeration
Controlled Circulation
Common Carrier
31. Music custom selected by a disc jockey.
Niche Marketing
Playlist
Culture
VALS
32. Rating technology.
Dissident Press
Narrow Casting
Personal Peoplemeter
Forced Exposure
33. The delivery of radio over the internet directly to individual listeners.
Web Radio
Contextual Advertising
Branding Films
Affiliates
34. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
News Stage
Copyright
Dissident Press
35. The illegal recording and sale of copyrighted material.
Piracy
Streaming
Concept Films
Mass Medium
36. Outmoded name for early cable television.
Webzine
Rating
Commuter Papers
CATV
37. Lumiere brothers device that both photographed and projected action.
Webzine
Ethnic Press
Banners
Cinematography
38. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Brand Magazine
Ethnic Press
Montage
Culture
39. Advertising that the consumer actively accepts.
Permission Marketing
Ambient Advertising
Unique Selling Proposition
Playlist
40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Dominate Culture / Mainstream
Cyber Advertising
Puffets
MP3
41. Attractive - artful business cards use by early British people to promote themselves.
Genre
Shopbills
Mobisodes
Off-network
42. Placement of commercials on various online sites.
Cyber Advertising
Niche Marketing
Convergence
Personal Peoplemeter
43. Recreation on television news of some event that is believed to have happened of which could have happened.
Factory Studios
Corrective Advertising
Franchise Films
News Stage
44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Cinematography
Network Neutrality
Unique Selling Proposition
Blockbuster Mentality
45. Ownership of different media companies concentrated in fewer fewer hands.
Newsbooks
Webzine
Concentration on Ownership
Dissident Press
46. Measuring the effectiveness of advertising messages by showing them to consumers.
Web Radio
Average Quarter-Hour
Cinematography
Copy Testing
47. Aiming media content at smaller - homogenous audience.
Network Neutrality
Niche Marketing
Montage
Syndication
48. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Permission Marketing
Factory Studios
MP3
Digital Recording
49. Ads to correct deceptive advertising.
Web Radio
Zarred Editions
Corrective Advertising
Narrow Casting
50. Aiming broadcasting at a smaller audience.
Puffets
VALS
Narrow Casting
Vertical Integration