Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A broadcasting station that aligns itself with a network.






2. Movies produced with full intention of providing several sequels.






3. Measuring the effectiveness of advertising messages by showing them to consumers.






4. A medium that carries messages to other people.






5. Lumiere brothers device that both photographed and projected action.






6. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






7. Brief video episodes of television on mobile screens.






8. Aiming media content or consumer products at smaller - more specific audience.






9. Sponsor-financing of movies to advance a manufactures product.






10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






11. Audience for specific media content becoming smaller and increasingly homogeneous.






12. Placing ads in public places such as store floors - at gas pumps - in bathroom.






13. Granting equal carriage over phone and cable lines.






14. Early weekly British Publication that carried ads.






15. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






17. Online messages akin to billboards.






18. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






19. Tying two seperate but related shots in such a way that take new meaning.






20. Rating technology.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. People considered to be representatives of the target market - review a number of approaches to the campaign.






23. Identifying and granting ownership of a given piece of expression to protect the creators interest.






24. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






25. File compression software that permits streaming of digital audio and video data.






26. Recording and downloading of audio files stored on servers.






27. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






28. Aiming media content at smaller - homogenous audience.






29. Recording of one artists music by another.






30. How many people listening every 15 minutes.






31. Suburban or regional versions of metropolitan newspaper.






32. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






33. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






34. Commuter Papers - Free dailies designed for young commuters.






35. The cumulative audience - pepole who listen every 5 minutes.






36. Ads to correct deceptive advertising.






37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






38. Media mainly used in computer networks such as the Internet.






39. A telecommunication company required to carry messages.






40. Aiming broadcasting at a smaller audience.






41. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






42. Freely downloaded software.






43. The ability to comprehand mass communication.






44. The erosions of traditional distinctive style elements.






45. 1962 Law Requiring all TV sets import to manufacture in the U.S.






46. Process of creating shared meaning between the mass and audience.






47. Ads showing up in nontraditional settings.






48. The simultaneous downloading and accessing of digital audio or video data.






49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






50. Weekly free pages with local events.