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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recreation on television news of some event that is believed to have happened of which could have happened.
Unique Selling Proposition
News Stage
Skyscrapers
Cinematography
2. Film making using high tech cameras and digital filming.
Banners
Contextual Advertising
Controlled Circulation
Microcinema
3. Audience for specific media content becoming smaller and increasingly homogeneous.
Blockbuster Mentality
Audience Fragmentation
Billings
Niche Marketing
4. Freely downloaded software.
Niche Marketing
Network Neutrality
Controlled Circulation
Open Source Software
5. Media's content and grammar. Style and ability.
Production Values
360 Marketing
Clear time
Niche Marketing
6. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Copyright
Commuter Papers
Mobisodes
Corporate Independent Studios
7. A medium that carries messages to other people.
Ad-Pull Policy
Puffets
News Stage
Mass Medium
8. The number of issues of a magazine or newspaper that are sold.
Network Neutrality
Circulation
Corporate Independent Studios
Factory Studios
9. The increase in ownership or media outlet.
Consumer Juries
Blockbuster Mentality
Conglomeration
Rating
10. Sale of radio or television content to stations on a market-by-market basis.
Vertical Integration
Alternative Press
Cume
Syndication
11. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
360 Marketing
Network Neutrality
Controlled Circulation
Shopbills
12. Movies produced primarily for initial exhibition on theater screens.
Sweeps Period
Theatrical Films
Personal Peoplemeter
Open Source Software
13. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Streaming
Cyber Advertising
All Channel Legislation
Sweeps Period
14. Ownership of different media companies concentrated in fewer fewer hands.
Concentration on Ownership
Skyscrapers
Theatrical Films
Corporate Independent Studios
15. A consumer magazine published by a retail business for readers with similar interests.
Brand Magazine
Genre
Production Values
Factory Studios
16. 1 second commercials between songs on the radio.
Unique Selling Proposition
Affiliates
Culture
Blinks
17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Cume
Demographic Segmentation
Consumer Culture
Mass Medium
18. The illegal recording and sale of copyrighted material.
Piracy
Playlist
Convergence
Vertical Integration
19. The first film production companies.
Advertorial
Production Values
360 Marketing
Factory Studios
20. Software that gets direct downloads by passing servers.
Permission Marketing
P2P (Peer to peer)
Zarred Editions
Theatrical Films
21. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Advertorial
Culture
Vertical Integration
Billings
22. Recording and downloading of audio files stored on servers.
Podcast
Streaming
Convergence
Contextual Advertising
23. A telecommunication company required to carry messages.
Common Carrier
Affiliates
Branding Films
Contextual Advertising
24. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Consumer Juries
Open Source Software
Copyright
Shopbills
25. Aiming media content or consumer products at smaller - more specific audience.
360 Marketing
Targeting
Commuter Papers
Sweeps Period
26. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Montage
Unique Selling Proposition
Network Neutrality
Engagement
27. Outmoded name for early cable television.
Brand Magazine
Ad-Pull Policy
CATV
Rating
28. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
Mass Communication
Zarred Editions
Convergence
29. Online billboards placed on the side of the webpage.
Narrow Casting
Commuter Papers
Skyscrapers
Dominate Culture / Mainstream
30. A style of media with a distinctive style.
All Channel Legislation
Genre
Mass Communication
Theatrical Films
31. Involves the sale of a program that was originally run on network television: a rerun.
Off-network
Advertorial
Vertical Integration
Commuter Papers
32. Online magazine.
Copyright
Webzine
Banners
MP3
33. Granting equal carriage over phone and cable lines.
Mass Communication
P2P (Peer to peer)
Feature Syndicates
Network Neutrality
34. A broadcasting station that aligns itself with a network.
Media Literacy
Corrective Advertising
Ad-Pull Policy
Affiliates
35. File compression software that permits streaming of digital audio and video data.
MP3
Playlist
Cover
Off-network
36. Lumiere brothers device that both photographed and projected action.
Cinematography
Affiliates
Puffets
Web Radio
37. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Vast Wasteland
Demographic Segmentation
Ambient Advertising
All Channel Legislation
38. In record retailing - albums more than 3 years old.
Corporate Independent Studios
Media Literacy
Catalogue Albums
Web Radio
39. How many people listening every 15 minutes.
Feature Syndicates
Average Quarter-Hour
Concept Films
Vast Wasteland
40. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Franchise Films
Syndication
Consumer Culture
Banners
41. Movies that can be described in one line.
Concept Films
Franchise Films
Common Carrier
Clear time
42. The means of delivering a specific media content.
Microcinema
Platform
Corrective Advertising
Digital Recording
43. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Feature Syndicates
All Channel Legislation
Ethnic Press
Blockbuster Mentality
44. Suburban or regional versions of metropolitan newspaper.
Mass Communication
Dominate Culture / Mainstream
MP3
Zarred Editions
45. The simultaneous downloading and accessing of digital audio or video data.
Concentration on Ownership
Contextual Advertising
Streaming
Permission Marketing
46. Tying two seperate but related shots in such a way that take new meaning.
Alternative Press
Forced Exposure
Montage
Banners
47. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Consumer Juries
Psychographic Segmentation
Production Values
Skyscrapers
48. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
Forced Exposure
Network Neutrality
Cinematography
Copyright
49. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Production Values
Shopbills
Media Literacy
Puffets
50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Demographic Segmentation
Unique Selling Proposition
Production Values
Consumer Juries