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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.






2. Aiming broadcasting at a smaller audience.






3. A telecommunication company required to carry messages.






4. Online magazine.






5. Connecting multiple sets of single location or building to a single - master antenna.






6. Demand by a advertiser to review an article with the threat of being pulled out - if not.






7. A medium that carries messages to other people.






8. A broadcasting station that aligns itself with a network.






9. Total sale of broadcast airtime.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Weekly free pages with local events.






12. Movies that can be described in one line.






13. 1962 Law Requiring all TV sets import to manufacture in the U.S.






14. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






15. Ads to correct deceptive advertising.






16. Recreation on television news of some event that is believed to have happened of which could have happened.






17. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






18. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






19. Early weekly British Publication that carried ads.






20. Movies produced with full intention of providing several sequels.






21. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






22. The illegal recording and sale of copyrighted material.






23. Creating space for creative artists.






24. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






25. Music custom selected by a disc jockey.






26. In record retailing - albums more than 3 years old.






27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






28. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






30. Online messages akin to billboards.






31. Percentage of a markers total population that is reached by a piece of broadcast programming.






32. Media mainly used in computer networks such as the Internet.






33. The ability to comprehand mass communication.






34. Free - alternative weeklies with a local and partical orientation.






35. Film making using high tech cameras and digital filming.






36. A consumer magazine published by a retail business for readers with similar interests.






37. Audience for specific media content becoming smaller and increasingly homogeneous.






38. Outmoded name for early cable television.






39. Lumiere brothers device that both photographed and projected action.






40. Relaxation of ownership and other rules for radio and television.






41. The culture that seems to hold sway with the majority of people.






42. Involves the sale of a program that was originally run on network television: a rerun.






43. The erosions of traditional distinctive style elements.






44. Commuter Papers - Free dailies designed for young commuters.






45. Ownership of different media companies concentrated in fewer fewer hands.






46. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






47. Suburban or regional versions of metropolitan newspaper.






48. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






49. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






50. A style of media with a distinctive style.