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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.
Derequlation
Zarred Editions
Digital Recording
Newsbooks
2. Online messages akin to billboards.
Advertorial
Cume
Blinks
Banners
3. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Derequlation
Commuter Papers
Blinks
Copyright
4. Movies produced with full intention of providing several sequels.
Media Literacy
Factory Studios
Franchise Films
Average Quarter-Hour
5. In record retailing - albums more than 3 years old.
Cover
Vast Wasteland
Montage
Catalogue Albums
6. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Puffets
Conglomeration
Microcinema
7. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Common Carrier
Catalogue Albums
Copy Testing
Psychographic Segmentation
8. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Puffets
Average Quarter-Hour
Sweeps Period
Convergence
9. A broadcasting station that aligns itself with a network.
Media Literacy
CATV
Production Values
Affiliates
10. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Podcast
Mass Medium
VALS
Narrow Casting
11. Placement of commercials on various online sites.
360 Marketing
All Channel Legislation
Cyber Advertising
VALS
12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Commuter Papers
Advertorial
Cume
Blinks
13. File compression software that permits streaming of digital audio and video data.
Blockbuster Mentality
Puffets
MATV
MP3
14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Average Quarter-Hour
P2P (Peer to peer)
Copy Testing
15. A consumer magazine published by a retail business for readers with similar interests.
Piracy
Cume
Corporate Independent Studios
Brand Magazine
16. Brief video episodes of television on mobile screens.
Mobisodes
Brand Magazine
360 Marketing
Ethnic Press
17. Demand by a advertiser to review an article with the threat of being pulled out - if not.
Demographic Segmentation
Contextual Advertising
Ad-Pull Policy
Catalogue Albums
18. The delivery of radio over the internet directly to individual listeners.
Catalogue Albums
Web Radio
Affiliates
Factory Studios
19. Music custom selected by a disc jockey.
Psychographic Segmentation
Clear time
Playlist
Advertorial
20. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
All Channel Legislation
MP3
Forced Exposure
Copyright
21. Ownership of different media companies concentrated in fewer fewer hands.
Advertorial
Niche Marketing
Ethnic Press
Concentration on Ownership
22. Aiming media content or consumer products at smaller - more specific audience.
Conglomeration
Targeting
Permission Marketing
Network
23. Online magazine.
Franchise Films
Personal Peoplemeter
Webzine
All Channel Legislation
24. Recording and downloading of audio files stored on servers.
Production Values
Podcast
Puffets
Media Literacy
25. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Ambient Advertising
Open Source Software
Network (broadcasting)
Contextual Advertising
26. Software that gets direct downloads by passing servers.
Ethnic Press
P2P (Peer to peer)
Production Values
Billings
27. The first film production companies.
Dominate Culture / Mainstream
Catalogue Albums
Factory Studios
Consumer Culture
28. A style of media with a distinctive style.
Controlled Circulation
Sweeps Period
Personal Peoplemeter
Genre
29. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Brand Magazine
Culture
Copy Testing
Contextual Advertising
30. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Mass Medium
Unique Selling Proposition
Vast Wasteland
Network
31. The increase in ownership or media outlet.
Convergence
Concept Films
Conglomeration
Controlled Circulation
32. When local affiliates carry a network's program.
Controlled Circulation
Personal Peoplemeter
Clear time
MATV
33. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Dominate Culture / Mainstream
Permission Marketing
Average Quarter-Hour
34. Free - alternative weeklies with a local and partical orientation.
Playlist
Corrective Advertising
Dissident Press
Rating
35. The culture that seems to hold sway with the majority of people.
Dominate Culture / Mainstream
Microcinema
VALS
Engagement
36. The number of issues of a magazine or newspaper that are sold.
Circulation
Digital Recording
Montage
Culture
37. A telecommunication company required to carry messages.
Common Carrier
Catalogue Albums
Off-network
Network Neutrality
38. A medium that carries messages to other people.
Mass Medium
Blinks
Vertical Integration
Banners
39. Recording of one artists music by another.
Off-network
Skyscrapers
Cover
Network
40. Creating space for creative artists.
Feature Syndicates
MP3
Clear time
Blockbuster Mentality
41. The means of delivering a specific media content.
Unique Selling Proposition
Billings
Platform
Contextual Advertising
42. Media's content and grammar. Style and ability.
Network
Factory Studios
Targeting
Production Values
43. Lumiere brothers device that both photographed and projected action.
Demographic Segmentation
Corrective Advertising
Production Values
Cinematography
44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Audience Fragmentation
Corporate Independent Studios
Vast Wasteland
45. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Branding Films
Ambient Advertising
Vertical Integration
Blinks
46. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
VALS
Alternative Press
Platform
Engagement
47. Outmoded name for early cable television.
CATV
Factory Studios
Piracy
Corporate Independent Studios
48. Film making using high tech cameras and digital filming.
Billings
Microcinema
All Channel Legislation
Unique Selling Proposition
49. 1 second commercials between songs on the radio.
Factory Studios
Consumer Culture
Blinks
Feature Syndicates
50. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Advertorial
Permission Marketing
Digital Recording
Copy Testing
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