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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the sale of a program that was originally run on network television: a rerun.






2. Media's content and grammar. Style and ability.






3. Aiming broadcasting at a smaller audience.






4. The increase in ownership or media outlet.






5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






6. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






7. Demand by a advertiser to review an article with the threat of being pulled out - if not.






8. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






9. 1 second commercials between songs on the radio.






10. Film making using high tech cameras and digital filming.






11. Media mainly used in computer networks such as the Internet.






12. Suburban or regional versions of metropolitan newspaper.






13. The simultaneous downloading and accessing of digital audio or video data.






14. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






15. The cumulative audience - pepole who listen every 5 minutes.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Early weekly British Publication that carried ads.






18. 1962 Law Requiring all TV sets import to manufacture in the U.S.






19. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






20. The culture that seems to hold sway with the majority of people.






21. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






22. Process of creating shared meaning between the mass and audience.






23. Online billboards placed on the side of the webpage.






24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






25. Audience for specific media content becoming smaller and increasingly homogeneous.






26. Brief video episodes of television on mobile screens.






27. Ads showing up in nontraditional settings.






28. Rating technology.






29. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






30. Percentage of a markers total population that is reached by a piece of broadcast programming.






31. Advertising that the consumer actively accepts.






32. Lumiere brothers device that both photographed and projected action.






33. A broadcasting station that aligns itself with a network.






34. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






35. Free - alternative weeklies with a local and partical orientation.






36. Identifying and granting ownership of a given piece of expression to protect the creators interest.






37. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






38. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






39. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






40. Movies that can be described in one line.






41. Aiming media content at smaller - homogenous audience.






42. When local affiliates carry a network's program.






43. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






44. A medium that carries messages to other people.






45. Total sale of broadcast airtime.






46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






47. Granting equal carriage over phone and cable lines.






48. File compression software that permits streaming of digital audio and video data.






49. Relaxation of ownership and other rules for radio and television.






50. Online magazine.