Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brief video episodes of television on mobile screens.






2. The illegal recording and sale of copyrighted material.






3. Aiming media content or consumer products at smaller - more specific audience.






4. The means of delivering a specific media content.






5. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






6. Commuter Papers - Free dailies designed for young commuters.






7. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






8. A consumer magazine published by a retail business for readers with similar interests.






9. Ownership of different media companies concentrated in fewer fewer hands.






10. A medium that carries messages to other people.






11. Ads showing up in nontraditional settings.






12. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






13. The simultaneous downloading and accessing of digital audio or video data.






14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






15. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






16. Connecting multiple sets of single location or building to a single - master antenna.






17. Process of creating shared meaning between the mass and audience.






18. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






19. The number of issues of a magazine or newspaper that are sold.






20. The increase in ownership or media outlet.






21. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






22. Online messages akin to billboards.






23. The culture that seems to hold sway with the majority of people.






24. A style of media with a distinctive style.






25. Movies produced with full intention of providing several sequels.






26. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






27. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






28. Creating space for creative artists.






29. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






30. Movies that can be described in one line.






31. Rating technology.






32. Software that gets direct downloads by passing servers.






33. Advertising that the consumer actively accepts.






34. The cumulative audience - pepole who listen every 5 minutes.






35. A broadcasting station that aligns itself with a network.






36. Attractive - artful business cards use by early British people to promote themselves.






37. Involves the sale of a program that was originally run on network television: a rerun.






38. Free - alternative weeklies with a local and partical orientation.






39. Recording of one artists music by another.






40. When local affiliates carry a network's program.






41. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






42. The erosions of traditional distinctive style elements.






43. Demand by a advertiser to review an article with the threat of being pulled out - if not.






44. The delivery of radio over the internet directly to individual listeners.






45. Movies produced primarily for initial exhibition on theater screens.






46. 1962 Law Requiring all TV sets import to manufacture in the U.S.






47. Film making using high tech cameras and digital filming.






48. Relaxation of ownership and other rules for radio and television.






49. Online billboards placed on the side of the webpage.






50. Total sale of broadcast airtime.