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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Commuter Papers - Free dailies designed for young commuters.
Derequlation
Cinematography
P2P (Peer to peer)
Commuter Papers
2. Movies produced primarily for initial exhibition on theater screens.
MATV
Conglomeration
Puffets
Theatrical Films
3. File compression software that permits streaming of digital audio and video data.
MP3
Branding Films
Mass Communication
Commuter Papers
4. A medium that carries messages to other people.
Network (broadcasting)
360 Marketing
Theatrical Films
Mass Medium
5. How many people listening every 15 minutes.
Average Quarter-Hour
Affiliates
VALS
Cume
6. The cumulative audience - pepole who listen every 5 minutes.
Franchise Films
All Channel Legislation
Corporate Independent Studios
Cume
7. Film making using high tech cameras and digital filming.
Consumer Culture
Vast Wasteland
Microcinema
Average Quarter-Hour
8. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Franchise Films
Digital Recording
Corporate Independent Studios
Concept Films
9. A broadcasting station that aligns itself with a network.
Feature Syndicates
Affiliates
Permission Marketing
Average Quarter-Hour
10. Outmoded name for early cable television.
Consumer Culture
CATV
Advertorial
Blockbuster Mentality
11. Recording of one artists music by another.
Zarred Editions
Cover
Newsbooks
Puffets
12. Aiming broadcasting at a smaller audience.
Open Source Software
CATV
Digital Recording
Narrow Casting
13. In record retailing - albums more than 3 years old.
Feature Syndicates
Dominate Culture / Mainstream
Clear time
Catalogue Albums
14. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
News Stage
Corporate Independent Studios
Sweeps Period
VALS
15. Free - alternative weeklies with a local and partical orientation.
Targeting
Branding Films
Dissident Press
Culture
16. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Factory Studios
Advertorial
Forced Exposure
Blockbuster Mentality
17. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.
Alternative Press
Demographic Segmentation
Niche Marketing
Skyscrapers
18. Relaxation of ownership and other rules for radio and television.
Mass Medium
Engagement
Derequlation
Factory Studios
19. People considered to be representatives of the target market - review a number of approaches to the campaign.
Consumer Juries
Podcast
Factory Studios
Montage
20. 1 second commercials between songs on the radio.
Mobisodes
MATV
Blinks
Ambient Advertising
21. Online messages akin to billboards.
News Stage
Banners
Catalogue Albums
Vertical Integration
22. The means of delivering a specific media content.
Alternative Press
Platform
P2P (Peer to peer)
Vast Wasteland
23. A consumer magazine published by a retail business for readers with similar interests.
Derequlation
Corrective Advertising
Skyscrapers
Brand Magazine
24. The increase in ownership or media outlet.
Network
Conglomeration
Theatrical Films
MP3
25. The delivery of radio over the internet directly to individual listeners.
Piracy
Dissident Press
Convergence
Web Radio
26. Sponsor-financing of movies to advance a manufactures product.
Podcast
Mobisodes
Newsbooks
Branding Films
27. Rating technology.
Copy Testing
Personal Peoplemeter
Mass Communication
Permission Marketing
28. Brief video episodes of television on mobile screens.
Dominate Culture / Mainstream
Derequlation
Piracy
Mobisodes
29. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Advertorial
Average Quarter-Hour
Podcast
Piracy
30. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Puffets
Cyber Advertising
Digital Recording
Circulation
31. Weekly free pages with local events.
Alternative Press
Digital Recording
Dominate Culture / Mainstream
Advertorial
32. The erosions of traditional distinctive style elements.
Convergence
Ad-Pull Policy
Podcast
Sweeps Period
33. Advertising that the consumer actively accepts.
Copyright
Commuter Papers
Permission Marketing
Off-network
34. Attractive - artful business cards use by early British people to promote themselves.
Shopbills
Mass Communication
Brand Magazine
Catalogue Albums
35. Freely downloaded software.
Open Source Software
Piracy
Cinematography
Commuter Papers
36. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Vertical Integration
Controlled Circulation
Shopbills
Engagement
37. The number of issues of a magazine or newspaper that are sold.
Circulation
Media Literacy
Convergence
Blockbuster Mentality
38. Movies produced with full intention of providing several sequels.
Personal Peoplemeter
Franchise Films
Audience Fragmentation
Digital Recording
39. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Syndication
Blinks
Culture
Commuter Papers
40. Sale of radio or television content to stations on a market-by-market basis.
Targeting
Audience Fragmentation
Syndication
Unique Selling Proposition
41. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Narrow Casting
Unique Selling Proposition
News Stage
42. The first film production companies.
Controlled Circulation
Syndication
Factory Studios
VALS
43. Aiming media content at smaller - homogenous audience.
Niche Marketing
Branding Films
Corrective Advertising
Vertical Integration
44. Placement of commercials on various online sites.
Vast Wasteland
Cyber Advertising
Sweeps Period
Branding Films
45. Media mainly used in computer networks such as the Internet.
P2P (Peer to peer)
Franchise Films
Copyright
Network
46. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Conglomeration
Psychographic Segmentation
Network (broadcasting)
Skyscrapers
47. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Skyscrapers
Banners
Audience Fragmentation
48. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
All Channel Legislation
MATV
Production Values
49. Total sale of broadcast airtime.
Billings
Common Carrier
Brand Magazine
Concentration on Ownership
50. Creating space for creative artists.
Feature Syndicates
Media Literacy
Conglomeration
Billings