Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In record retailing - albums more than 3 years old.






2. A broadcasting station that aligns itself with a network.






3. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






4. Aiming media content at smaller - homogenous audience.






5. Lumiere brothers device that both photographed and projected action.






6. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






7. Creating space for creative artists.






8. Movies produced primarily for initial exhibition on theater screens.






9. Film making using high tech cameras and digital filming.






10. Recording of one artists music by another.






11. A style of media with a distinctive style.






12. Rating technology.






13. The means of delivering a specific media content.






14. Recording and downloading of audio files stored on servers.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. Process of creating shared meaning between the mass and audience.






17. The first film production companies.






18. 1 second commercials between songs on the radio.






19. The number of issues of a magazine or newspaper that are sold.






20. Placing ads in public places such as store floors - at gas pumps - in bathroom.






21. Online messages akin to billboards.






22. Outmoded name for early cable television.






23. Attractive - artful business cards use by early British people to promote themselves.






24. The erosions of traditional distinctive style elements.






25. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






26. Software that gets direct downloads by passing servers.






27. Recreation on television news of some event that is believed to have happened of which could have happened.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. Sponsor-financing of movies to advance a manufactures product.






30. Identifying and granting ownership of a given piece of expression to protect the creators interest.






31. Aiming broadcasting at a smaller audience.






32. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






33. Measuring the effectiveness of advertising messages by showing them to consumers.






34. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






35. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






36. Media mainly used in computer networks such as the Internet.






37. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






38. Movies that can be described in one line.






39. Ads to correct deceptive advertising.






40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






41. A consumer magazine published by a retail business for readers with similar interests.






42. Music custom selected by a disc jockey.






43. The simultaneous downloading and accessing of digital audio or video data.






44. Percentage of a markers total population that is reached by a piece of broadcast programming.






45. Ads showing up in nontraditional settings.






46. Commuter Papers - Free dailies designed for young commuters.






47. A telecommunication company required to carry messages.






48. Aiming media content or consumer products at smaller - more specific audience.






49. Movies produced with full intention of providing several sequels.






50. Advertising that the consumer actively accepts.