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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media mainly used in computer networks such as the Internet.






2. Ownership of different media companies concentrated in fewer fewer hands.






3. Film making using high tech cameras and digital filming.






4. When local affiliates carry a network's program.






5. The illegal recording and sale of copyrighted material.






6. A medium that carries messages to other people.






7. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






8. Sponsor-financing of movies to advance a manufactures product.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






11. Involves the sale of a program that was originally run on network television: a rerun.






12. In record retailing - albums more than 3 years old.






13. Aiming media content at smaller - homogenous audience.






14. The number of issues of a magazine or newspaper that are sold.






15. The delivery of radio over the internet directly to individual listeners.






16. The erosions of traditional distinctive style elements.






17. Freely downloaded software.






18. Granting equal carriage over phone and cable lines.






19. Online magazine.






20. People considered to be representatives of the target market - review a number of approaches to the campaign.






21. 1 second commercials between songs on the radio.






22. Ads to correct deceptive advertising.






23. Audience for specific media content becoming smaller and increasingly homogeneous.






24. A style of media with a distinctive style.






25. Placement of commercials on various online sites.






26. The means of delivering a specific media content.






27. Movies produced with full intention of providing several sequels.






28. File compression software that permits streaming of digital audio and video data.






29. 1962 Law Requiring all TV sets import to manufacture in the U.S.






30. Creating space for creative artists.






31. The first film production companies.






32. The culture that seems to hold sway with the majority of people.






33. A broadcasting station that aligns itself with a network.






34. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






35. Movies produced primarily for initial exhibition on theater screens.






36. Aiming broadcasting at a smaller audience.






37. The simultaneous downloading and accessing of digital audio or video data.






38. Tying two seperate but related shots in such a way that take new meaning.






39. Media's content and grammar. Style and ability.






40. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






42. Aiming media content or consumer products at smaller - more specific audience.






43. Brief video episodes of television on mobile screens.






44. Attractive - artful business cards use by early British people to promote themselves.






45. How many people listening every 15 minutes.






46. A telecommunication company required to carry messages.






47. Measuring the effectiveness of advertising messages by showing them to consumers.






48. Process of creating shared meaning between the mass and audience.






49. The cumulative audience - pepole who listen every 5 minutes.






50. Connecting multiple sets of single location or building to a single - master antenna.