Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Film making using high tech cameras and digital filming.






2. 1 second commercials between songs on the radio.






3. Total sale of broadcast airtime.






4. Identifying and granting ownership of a given piece of expression to protect the creators interest.






5. Aiming broadcasting at a smaller audience.






6. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






7. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






8. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






9. Measuring the effectiveness of advertising messages by showing them to consumers.






10. A style of media with a distinctive style.






11. The means of delivering a specific media content.






12. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. Placement of commercials on various online sites.






15. Attractive - artful business cards use by early British people to promote themselves.






16. Tying two seperate but related shots in such a way that take new meaning.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Demand by a advertiser to review an article with the threat of being pulled out - if not.






19. Advertising that the consumer actively accepts.






20. Rating technology.






21. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






22. Granting equal carriage over phone and cable lines.






23. Creating space for creative artists.






24. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






25. The cumulative audience - pepole who listen every 5 minutes.






26. Movies produced primarily for initial exhibition on theater screens.






27. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






28. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






29. Aiming media content at smaller - homogenous audience.






30. Audience for specific media content becoming smaller and increasingly homogeneous.






31. Brief video episodes of television on mobile screens.






32. Sponsor-financing of movies to advance a manufactures product.






33. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






34. People considered to be representatives of the target market - review a number of approaches to the campaign.






35. File compression software that permits streaming of digital audio and video data.






36. Online billboards placed on the side of the webpage.






37. Aiming media content or consumer products at smaller - more specific audience.






38. The delivery of radio over the internet directly to individual listeners.






39. Online messages akin to billboards.






40. The erosions of traditional distinctive style elements.






41. Software that gets direct downloads by passing servers.






42. Movies produced with full intention of providing several sequels.






43. Relaxation of ownership and other rules for radio and television.






44. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






45. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






46. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






47. Percentage of a markers total population that is reached by a piece of broadcast programming.






48. Ads to correct deceptive advertising.






49. Involves the sale of a program that was originally run on network television: a rerun.






50. A broadcasting station that aligns itself with a network.