Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The culture that seems to hold sway with the majority of people.






2. Process of creating shared meaning between the mass and audience.






3. In record retailing - albums more than 3 years old.






4. The means of delivering a specific media content.






5. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






6. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






7. Attractive - artful business cards use by early British people to promote themselves.






8. Total sale of broadcast airtime.






9. 1962 Law Requiring all TV sets import to manufacture in the U.S.






10. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






11. Suburban or regional versions of metropolitan newspaper.






12. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. When local affiliates carry a network's program.






15. Recording of one artists music by another.






16. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






17. Music custom selected by a disc jockey.






18. 1 second commercials between songs on the radio.






19. Granting equal carriage over phone and cable lines.






20. Free - alternative weeklies with a local and partical orientation.






21. File compression software that permits streaming of digital audio and video data.






22. Media mainly used in computer networks such as the Internet.






23. Film making using high tech cameras and digital filming.






24. The cumulative audience - pepole who listen every 5 minutes.






25. Movies produced with full intention of providing several sequels.






26. Software that gets direct downloads by passing servers.






27. Freely downloaded software.






28. Media's content and grammar. Style and ability.






29. Placement of commercials on various online sites.






30. People considered to be representatives of the target market - review a number of approaches to the campaign.






31. A broadcasting station that aligns itself with a network.






32. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






33. Placing ads in public places such as store floors - at gas pumps - in bathroom.






34. The delivery of radio over the internet directly to individual listeners.






35. Aiming media content at smaller - homogenous audience.






36. Outmoded name for early cable television.






37. The erosions of traditional distinctive style elements.






38. A medium that carries messages to other people.






39. Connecting multiple sets of single location or building to a single - master antenna.






40. Tying two seperate but related shots in such a way that take new meaning.






41. Brief video episodes of television on mobile screens.






42. Commuter Papers - Free dailies designed for young commuters.






43. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






44. Lumiere brothers device that both photographed and projected action.






45. Audience for specific media content becoming smaller and increasingly homogeneous.






46. Identifying and granting ownership of a given piece of expression to protect the creators interest.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. The increase in ownership or media outlet.






49. A telecommunication company required to carry messages.






50. The ability to comprehand mass communication.