Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Aiming media content at smaller - homogenous audience.






2. Media's content and grammar. Style and ability.






3. Attractive - artful business cards use by early British people to promote themselves.






4. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






6. Freely downloaded software.






7. 1 second commercials between songs on the radio.






8. Tying two seperate but related shots in such a way that take new meaning.






9. Weekly free pages with local events.






10. The culture that seems to hold sway with the majority of people.






11. The means of delivering a specific media content.






12. Identifying and granting ownership of a given piece of expression to protect the creators interest.






13. Process of creating shared meaning between the mass and audience.






14. Relaxation of ownership and other rules for radio and television.






15. Percentage of a markers total population that is reached by a piece of broadcast programming.






16. Ownership of different media companies concentrated in fewer fewer hands.






17. Film making using high tech cameras and digital filming.






18. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






19. Lumiere brothers device that both photographed and projected action.






20. Ads to correct deceptive advertising.






21. How many people listening every 15 minutes.






22. Creating space for creative artists.






23. Music custom selected by a disc jockey.






24. Movies produced with full intention of providing several sequels.






25. A broadcasting station that aligns itself with a network.






26. Commuter Papers - Free dailies designed for young commuters.






27. The number of issues of a magazine or newspaper that are sold.






28. The increase in ownership or media outlet.






29. Online magazine.






30. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






31. People considered to be representatives of the target market - review a number of approaches to the campaign.






32. Free - alternative weeklies with a local and partical orientation.






33. In record retailing - albums more than 3 years old.






34. Rating technology.






35. Recording and downloading of audio files stored on servers.






36. Online billboards placed on the side of the webpage.






37. Sale of radio or television content to stations on a market-by-market basis.






38. Movies that can be described in one line.






39. The simultaneous downloading and accessing of digital audio or video data.






40. Total sale of broadcast airtime.






41. Advertising that the consumer actively accepts.






42. The illegal recording and sale of copyrighted material.






43. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






44. Ads showing up in nontraditional settings.






45. A consumer magazine published by a retail business for readers with similar interests.






46. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






47. Connecting multiple sets of single location or building to a single - master antenna.






48. The erosions of traditional distinctive style elements.






49. The cumulative audience - pepole who listen every 5 minutes.






50. Outmoded name for early cable television.