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Test your basic knowledge |
Media Vocab
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Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Music custom selected by a disc jockey.
Skyscrapers
Ethnic Press
Controlled Circulation
Playlist
2. Outmoded name for early cable television.
Permission Marketing
Ad-Pull Policy
Podcast
CATV
3. Aiming broadcasting at a smaller audience.
Narrow Casting
Cyber Advertising
Off-network
Open Source Software
4. Lumiere brothers device that both photographed and projected action.
Media Literacy
Catalogue Albums
Cinematography
Alternative Press
5. Aiming media content or consumer products at smaller - more specific audience.
Mass Medium
MATV
Playlist
Targeting
6. When local affiliates carry a network's program.
Concept Films
Media Literacy
Clear time
Podcast
7. A style of media with a distinctive style.
Genre
Media Literacy
Network
Narrow Casting
8. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Concentration on Ownership
Culture
VALS
Network Neutrality
9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Clear time
Copy Testing
Off-network
10. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Psychographic Segmentation
Average Quarter-Hour
Branding Films
Ambient Advertising
11. Recording and downloading of audio files stored on servers.
Podcast
Cume
Copyright
Advertorial
12. Media mainly used in computer networks such as the Internet.
Media Literacy
Microcinema
Forced Exposure
Network
13. Total sale of broadcast airtime.
Newsbooks
Sweeps Period
Billings
Mass Medium
14. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Puffets
Conglomeration
Culture
Montage
15. 1 second commercials between songs on the radio.
Open Source Software
Blinks
Shopbills
Zarred Editions
16. Percentage of a markers total population that is reached by a piece of broadcast programming.
Rating
Audience Fragmentation
VALS
Cinematography
17. Ads to correct deceptive advertising.
Affiliates
Consumer Juries
Convergence
Corrective Advertising
18. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Vertical Integration
Feature Syndicates
Cyber Advertising
Shopbills
19. Attractive - artful business cards use by early British people to promote themselves.
Network Neutrality
Feature Syndicates
Microcinema
Shopbills
20. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Network (broadcasting)
Ambient Advertising
Dissident Press
Personal Peoplemeter
21. The simultaneous downloading and accessing of digital audio or video data.
Streaming
MATV
CATV
Factory Studios
22. A consumer magazine published by a retail business for readers with similar interests.
Copy Testing
Billings
Brand Magazine
Network (broadcasting)
23. Tying two seperate but related shots in such a way that take new meaning.
Cinematography
Montage
Culture
Clear time
24. Measuring the effectiveness of advertising messages by showing them to consumers.
Dissident Press
Open Source Software
Affiliates
Copy Testing
25. Online magazine.
Webzine
Psychographic Segmentation
Commuter Papers
Off-network
26. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Network
Contextual Advertising
Shopbills
Consumer Culture
27. Free - alternative weeklies with a local and partical orientation.
Dissident Press
Network (broadcasting)
VALS
Copy Testing
28. Sponsor-financing of movies to advance a manufactures product.
Blinks
Skyscrapers
Playlist
Branding Films
29. Weekly free pages with local events.
Alternative Press
Commuter Papers
Factory Studios
Cyber Advertising
30. In record retailing - albums more than 3 years old.
Catalogue Albums
Web Radio
Factory Studios
Contextual Advertising
31. The erosions of traditional distinctive style elements.
Concentration on Ownership
Convergence
Corrective Advertising
Advertorial
32. Film making using high tech cameras and digital filming.
Media Literacy
Vertical Integration
Piracy
Microcinema
33. Online billboards placed on the side of the webpage.
Cyber Advertising
Skyscrapers
Consumer Juries
Ambient Advertising
34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Psychographic Segmentation
Newsbooks
Vast Wasteland
All Channel Legislation
35. Recording of one artists music by another.
Consumer Juries
Corporate Independent Studios
Cover
Webzine
36. Movies that can be described in one line.
Concept Films
Syndication
Vertical Integration
Podcast
37. The means of delivering a specific media content.
Corrective Advertising
Zarred Editions
Platform
Network Neutrality
38. The first film production companies.
Factory Studios
Piracy
Syndication
Copy Testing
39. A medium that carries messages to other people.
Brand Magazine
Mass Medium
Advertorial
Mass Communication
40. Granting equal carriage over phone and cable lines.
Consumer Culture
Network Neutrality
Network (broadcasting)
Personal Peoplemeter
41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Unique Selling Proposition
Concept Films
Ad-Pull Policy
360 Marketing
42. The ability to comprehand mass communication.
Forced Exposure
CATV
Media Literacy
Off-network
43. Creating space for creative artists.
Culture
Dominate Culture / Mainstream
Feature Syndicates
Copy Testing
44. Brief video episodes of television on mobile screens.
Copyright
Blinks
Copy Testing
Mobisodes
45. The delivery of radio over the internet directly to individual listeners.
Web Radio
Common Carrier
News Stage
Convergence
46. Online messages akin to billboards.
Network (broadcasting)
P2P (Peer to peer)
Banners
Copy Testing
47. Ads showing up in nontraditional settings.
Piracy
360 Marketing
Controlled Circulation
Blinks
48. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Demographic Segmentation
Feature Syndicates
Catalogue Albums
49. Commuter Papers - Free dailies designed for young commuters.
Production Values
Common Carrier
Commuter Papers
Shopbills
50. Freely downloaded software.
Audience Fragmentation
Conglomeration
Network Neutrality
Open Source Software
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