Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A medium that carries messages to other people.






2. Movies that can be described in one line.






3. Granting equal carriage over phone and cable lines.






4. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






5. A broadcasting station that aligns itself with a network.






6. The ability to comprehand mass communication.






7. Sale of radio or television content to stations on a market-by-market basis.






8. The number of issues of a magazine or newspaper that are sold.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. Attractive - artful business cards use by early British people to promote themselves.






11. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






12. 1962 Law Requiring all TV sets import to manufacture in the U.S.






13. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






14. Free - alternative weeklies with a local and partical orientation.






15. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






16. The illegal recording and sale of copyrighted material.






17. Sponsor-financing of movies to advance a manufactures product.






18. Media mainly used in computer networks such as the Internet.






19. Online messages akin to billboards.






20. Demand by a advertiser to review an article with the threat of being pulled out - if not.






21. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Online magazine.






24. Suburban or regional versions of metropolitan newspaper.






25. Rating technology.






26. Advertising that the consumer actively accepts.






27. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






28. Ads showing up in nontraditional settings.






29. Film making using high tech cameras and digital filming.






30. Recreation on television news of some event that is believed to have happened of which could have happened.






31. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






32. In record retailing - albums more than 3 years old.






33. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






34. The increase in ownership or media outlet.






35. The simultaneous downloading and accessing of digital audio or video data.






36. Weekly free pages with local events.






37. Movies produced with full intention of providing several sequels.






38. The first film production companies.






39. Total sale of broadcast airtime.






40. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






41. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






42. Software that gets direct downloads by passing servers.






43. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






44. Commuter Papers - Free dailies designed for young commuters.






45. Online billboards placed on the side of the webpage.






46. A style of media with a distinctive style.






47. Outmoded name for early cable television.






48. Process of creating shared meaning between the mass and audience.






49. Recording of one artists music by another.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.