Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






2. Total sale of broadcast airtime.






3. Software that gets direct downloads by passing servers.






4. A broadcasting station that aligns itself with a network.






5. Outmoded name for early cable television.






6. A medium that carries messages to other people.






7. The delivery of radio over the internet directly to individual listeners.






8. Brief video episodes of television on mobile screens.






9. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






10. Online messages akin to billboards.






11. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






12. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






13. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






14. Free - alternative weeklies with a local and partical orientation.






15. Granting equal carriage over phone and cable lines.






16. Rating technology.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. Freely downloaded software.






19. Demand by a advertiser to review an article with the threat of being pulled out - if not.






20. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






21. Media mainly used in computer networks such as the Internet.






22. The simultaneous downloading and accessing of digital audio or video data.






23. Music custom selected by a disc jockey.






24. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






25. Involves the sale of a program that was originally run on network television: a rerun.






26. Placing ads in public places such as store floors - at gas pumps - in bathroom.






27. People considered to be representatives of the target market - review a number of approaches to the campaign.






28. Identifying and granting ownership of a given piece of expression to protect the creators interest.






29. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






30. The means of delivering a specific media content.






31. Tying two seperate but related shots in such a way that take new meaning.






32. Measuring the effectiveness of advertising messages by showing them to consumers.






33. Suburban or regional versions of metropolitan newspaper.






34. Placement of commercials on various online sites.






35. Weekly free pages with local events.






36. Attractive - artful business cards use by early British people to promote themselves.






37. Sale of radio or television content to stations on a market-by-market basis.






38. Lumiere brothers device that both photographed and projected action.






39. The increase in ownership or media outlet.






40. Ownership of different media companies concentrated in fewer fewer hands.






41. How many people listening every 15 minutes.






42. Relaxation of ownership and other rules for radio and television.






43. File compression software that permits streaming of digital audio and video data.






44. The number of issues of a magazine or newspaper that are sold.






45. Movies that can be described in one line.






46. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






47. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






48. The first film production companies.






49. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






50. Online billboards placed on the side of the webpage.