Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online magazine.






2. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






3. Tying two seperate but related shots in such a way that take new meaning.






4. Identifying and granting ownership of a given piece of expression to protect the creators interest.






5. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






6. Music custom selected by a disc jockey.






7. Online billboards placed on the side of the webpage.






8. Process of creating shared meaning between the mass and audience.






9. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






10. A broadcasting station that aligns itself with a network.






11. Advertising that the consumer actively accepts.






12. Movies that can be described in one line.






13. Weekly free pages with local events.






14. Recording of one artists music by another.






15. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






16. Recording and downloading of audio files stored on servers.






17. Recreation on television news of some event that is believed to have happened of which could have happened.






18. Media mainly used in computer networks such as the Internet.






19. A medium that carries messages to other people.






20. The delivery of radio over the internet directly to individual listeners.






21. Outmoded name for early cable television.






22. Commuter Papers - Free dailies designed for young commuters.






23. The culture that seems to hold sway with the majority of people.






24. Freely downloaded software.






25. The erosions of traditional distinctive style elements.






26. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






27. Early weekly British Publication that carried ads.






28. Rating technology.






29. Aiming media content or consumer products at smaller - more specific audience.






30. Demand by a advertiser to review an article with the threat of being pulled out - if not.






31. The simultaneous downloading and accessing of digital audio or video data.






32. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






33. Film making using high tech cameras and digital filming.






34. Aiming media content at smaller - homogenous audience.






35. Brief video episodes of television on mobile screens.






36. In record retailing - albums more than 3 years old.






37. Suburban or regional versions of metropolitan newspaper.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. Measuring the effectiveness of advertising messages by showing them to consumers.






40. The cumulative audience - pepole who listen every 5 minutes.






41. Sale of radio or television content to stations on a market-by-market basis.






42. Ads to correct deceptive advertising.






43. Involves the sale of a program that was originally run on network television: a rerun.






44. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






45. 1962 Law Requiring all TV sets import to manufacture in the U.S.






46. Attractive - artful business cards use by early British people to promote themselves.






47. File compression software that permits streaming of digital audio and video data.






48. A consumer magazine published by a retail business for readers with similar interests.






49. Placement of commercials on various online sites.






50. Creating space for creative artists.