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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sponsor-financing of movies to advance a manufactures product.






2. Ads to correct deceptive advertising.






3. Weekly free pages with local events.






4. Ownership of different media companies concentrated in fewer fewer hands.






5. Movies that can be described in one line.






6. The cumulative audience - pepole who listen every 5 minutes.






7. Recreation on television news of some event that is believed to have happened of which could have happened.






8. A telecommunication company required to carry messages.






9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






10. Outmoded name for early cable television.






11. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






12. Total sale of broadcast airtime.






13. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






14. Audience for specific media content becoming smaller and increasingly homogeneous.






15. Free - alternative weeklies with a local and partical orientation.






16. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






17. Aiming broadcasting at a smaller audience.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. Online magazine.






20. Tying two seperate but related shots in such a way that take new meaning.






21. Aiming media content or consumer products at smaller - more specific audience.






22. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






23. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






24. Movies produced with full intention of providing several sequels.






25. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






26. Media mainly used in computer networks such as the Internet.






27. Granting equal carriage over phone and cable lines.






28. In record retailing - albums more than 3 years old.






29. The erosions of traditional distinctive style elements.






30. Relaxation of ownership and other rules for radio and television.






31. Identifying and granting ownership of a given piece of expression to protect the creators interest.






32. Measuring the effectiveness of advertising messages by showing them to consumers.






33. Suburban or regional versions of metropolitan newspaper.






34. The simultaneous downloading and accessing of digital audio or video data.






35. People considered to be representatives of the target market - review a number of approaches to the campaign.






36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






37. Process of creating shared meaning between the mass and audience.






38. Online billboards placed on the side of the webpage.






39. Involves the sale of a program that was originally run on network television: a rerun.






40. Music custom selected by a disc jockey.






41. A consumer magazine published by a retail business for readers with similar interests.






42. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






43. Percentage of a markers total population that is reached by a piece of broadcast programming.






44. A medium that carries messages to other people.






45. The means of delivering a specific media content.






46. How many people listening every 15 minutes.






47. Placement of commercials on various online sites.






48. Advertising that the consumer actively accepts.






49. Ads showing up in nontraditional settings.






50. The increase in ownership or media outlet.






Can you answer 50 questions in 15 minutes?



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