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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






2. Connecting multiple sets of single location or building to a single - master antenna.






3. Aiming media content or consumer products at smaller - more specific audience.






4. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






5. The ability to comprehand mass communication.






6. Identifying and granting ownership of a given piece of expression to protect the creators interest.






7. A consumer magazine published by a retail business for readers with similar interests.






8. People considered to be representatives of the target market - review a number of approaches to the campaign.






9. Placing ads in public places such as store floors - at gas pumps - in bathroom.






10. Media mainly used in computer networks such as the Internet.






11. Recording of one artists music by another.






12. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






13. Movies produced with full intention of providing several sequels.






14. The delivery of radio over the internet directly to individual listeners.






15. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






16. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






17. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






18. Recording and downloading of audio files stored on servers.






19. Rating technology.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Total sale of broadcast airtime.






22. The erosions of traditional distinctive style elements.






23. Movies produced primarily for initial exhibition on theater screens.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. Ownership of different media companies concentrated in fewer fewer hands.






26. The means of delivering a specific media content.






27. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






28. Granting equal carriage over phone and cable lines.






29. File compression software that permits streaming of digital audio and video data.






30. Process of creating shared meaning between the mass and audience.






31. Relaxation of ownership and other rules for radio and television.






32. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






33. Tying two seperate but related shots in such a way that take new meaning.






34. Placement of commercials on various online sites.






35. Media's content and grammar. Style and ability.






36. Suburban or regional versions of metropolitan newspaper.






37. Online magazine.






38. Measuring the effectiveness of advertising messages by showing them to consumers.






39. The number of issues of a magazine or newspaper that are sold.






40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






41. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






42. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






43. Movies that can be described in one line.






44. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






45. The cumulative audience - pepole who listen every 5 minutes.






46. Audience for specific media content becoming smaller and increasingly homogeneous.






47. A medium that carries messages to other people.






48. Brief video episodes of television on mobile screens.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Online messages akin to billboards.