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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The illegal recording and sale of copyrighted material.






2. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






3. Creating space for creative artists.






4. The number of issues of a magazine or newspaper that are sold.






5. A consumer magazine published by a retail business for readers with similar interests.






6. Suburban or regional versions of metropolitan newspaper.






7. The ability to comprehand mass communication.






8. Movies that can be described in one line.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. Ads showing up in nontraditional settings.






11. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






12. Aiming media content or consumer products at smaller - more specific audience.






13. Attractive - artful business cards use by early British people to promote themselves.






14. Movies produced with full intention of providing several sequels.






15. Recording and downloading of audio files stored on servers.






16. Percentage of a markers total population that is reached by a piece of broadcast programming.






17. The erosions of traditional distinctive style elements.






18. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






19. Aiming media content at smaller - homogenous audience.






20. Film making using high tech cameras and digital filming.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






23. Outmoded name for early cable television.






24. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






25. A medium that carries messages to other people.






26. Ownership of different media companies concentrated in fewer fewer hands.






27. Online messages akin to billboards.






28. Movies produced primarily for initial exhibition on theater screens.






29. Process of creating shared meaning between the mass and audience.






30. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






31. The delivery of radio over the internet directly to individual listeners.






32. Media mainly used in computer networks such as the Internet.






33. Recreation on television news of some event that is believed to have happened of which could have happened.






34. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






35. Total sale of broadcast airtime.






36. Tying two seperate but related shots in such a way that take new meaning.






37. Music custom selected by a disc jockey.






38. The first film production companies.






39. The simultaneous downloading and accessing of digital audio or video data.






40. Ads to correct deceptive advertising.






41. Freely downloaded software.






42. Online magazine.






43. Free - alternative weeklies with a local and partical orientation.






44. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






45. Placement of commercials on various online sites.






46. 1 second commercials between songs on the radio.






47. Lumiere brothers device that both photographed and projected action.






48. A broadcasting station that aligns itself with a network.






49. The culture that seems to hold sway with the majority of people.






50. Identifying and granting ownership of a given piece of expression to protect the creators interest.







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Can you answer 50 questions in 15 minutes?


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