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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A consumer magazine published by a retail business for readers with similar interests.
Audience Fragmentation
Unique Selling Proposition
Brand Magazine
Cinematography
2. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.
Network (broadcasting)
Blockbuster Mentality
Conglomeration
Dominate Culture / Mainstream
3. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
Concentration on Ownership
Genre
Podcast
Vast Wasteland
4. The ability to comprehand mass communication.
Cinematography
Blockbuster Mentality
Feature Syndicates
Media Literacy
5. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Genre
Copy Testing
Sweeps Period
Controlled Circulation
6. Movies that can be described in one line.
Banners
Concept Films
Piracy
Billings
7. Lumiere brothers device that both photographed and projected action.
Controlled Circulation
Cinematography
Corrective Advertising
VALS
8. Commuter Papers - Free dailies designed for young commuters.
Convergence
Commuter Papers
CATV
Mobisodes
9. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Microcinema
Shopbills
Puffets
360 Marketing
10. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Theatrical Films
Contextual Advertising
Cinematography
Feature Syndicates
11. Connecting multiple sets of single location or building to a single - master antenna.
MATV
Average Quarter-Hour
Factory Studios
Rating
12. Free - alternative weeklies with a local and partical orientation.
Digital Recording
Dissident Press
Consumer Juries
Montage
13. Software that gets direct downloads by passing servers.
Contextual Advertising
P2P (Peer to peer)
Concentration on Ownership
Network
14. Aiming media content at smaller - homogenous audience.
Branding Films
Network
Niche Marketing
Conglomeration
15. The cumulative audience - pepole who listen every 5 minutes.
Engagement
Billings
Vertical Integration
Cume
16. How many people listening every 15 minutes.
Corporate Independent Studios
Conglomeration
Montage
Average Quarter-Hour
17. Weekly free pages with local events.
Feature Syndicates
Off-network
Demographic Segmentation
Alternative Press
18. Movies produced with full intention of providing several sequels.
Convergence
Ad-Pull Policy
Forced Exposure
Franchise Films
19. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Clear time
Culture
Streaming
Production Values
20. Total sale of broadcast airtime.
Microcinema
Playlist
Shopbills
Billings
21. Placement of commercials on various online sites.
Cyber Advertising
Contextual Advertising
Microcinema
Off-network
22. A medium that carries messages to other people.
Circulation
Billings
Mass Medium
Web Radio
23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.
Platform
Unique Selling Proposition
Circulation
Psychographic Segmentation
24. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Forced Exposure
Consumer Culture
Piracy
Mass Medium
25. Percentage of a markers total population that is reached by a piece of broadcast programming.
Audience Fragmentation
Clear time
News Stage
Rating
26. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Network
Copyright
Dominate Culture / Mainstream
Syndication
27. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Clear time
CATV
Narrow Casting
28. When local affiliates carry a network's program.
Clear time
Catalogue Albums
Psychographic Segmentation
Niche Marketing
29. File compression software that permits streaming of digital audio and video data.
Ethnic Press
MP3
Contextual Advertising
Ambient Advertising
30. 1 second commercials between songs on the radio.
360 Marketing
Narrow Casting
Blinks
Vast Wasteland
31. 1962 Law Requiring all TV sets import to manufacture in the U.S.
All Channel Legislation
Controlled Circulation
Mass Communication
Blockbuster Mentality
32. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Skyscrapers
Newsbooks
Production Values
33. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Blockbuster Mentality
Banners
All Channel Legislation
34. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Derequlation
Engagement
Brand Magazine
Network
35. Online magazine.
Webzine
MP3
Alternative Press
Dominate Culture / Mainstream
36. The delivery of radio over the internet directly to individual listeners.
Web Radio
Factory Studios
360 Marketing
Forced Exposure
37. Relaxation of ownership and other rules for radio and television.
Derequlation
Contextual Advertising
Cume
Billings
38. Recreation on television news of some event that is believed to have happened of which could have happened.
Mass Communication
News Stage
VALS
Mass Medium
39. People considered to be representatives of the target market - review a number of approaches to the campaign.
News Stage
Vertical Integration
Affiliates
Consumer Juries
40. Rating technology.
Personal Peoplemeter
Franchise Films
Playlist
P2P (Peer to peer)
41. Ads showing up in nontraditional settings.
360 Marketing
Streaming
Theatrical Films
Consumer Culture
42. The culture that seems to hold sway with the majority of people.
Production Values
Ambient Advertising
Dominate Culture / Mainstream
Contextual Advertising
43. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Catalogue Albums
Zarred Editions
CATV
44. Tying two seperate but related shots in such a way that take new meaning.
Brand Magazine
Personal Peoplemeter
Piracy
Montage
45. The number of issues of a magazine or newspaper that are sold.
Narrow Casting
Circulation
Genre
Mass Medium
46. Ads to correct deceptive advertising.
360 Marketing
Corrective Advertising
Piracy
Platform
47. A style of media with a distinctive style.
Genre
Webzine
Billings
Ethnic Press
48. Freely downloaded software.
CATV
Open Source Software
Puffets
Copy Testing
49. Music custom selected by a disc jockey.
Production Values
Streaming
Playlist
Convergence
50. Media mainly used in computer networks such as the Internet.
Catalogue Albums
Network
Circulation
Convergence