Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






2. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






3. Aiming media content at smaller - homogenous audience.






4. When local affiliates carry a network's program.






5. The increase in ownership or media outlet.






6. Freely downloaded software.






7. Advertising that the consumer actively accepts.






8. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






9. The culture that seems to hold sway with the majority of people.






10. Online billboards placed on the side of the webpage.






11. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






12. Connecting multiple sets of single location or building to a single - master antenna.






13. The first film production companies.






14. Creating space for creative artists.






15. Sponsor-financing of movies to advance a manufactures product.






16. Granting equal carriage over phone and cable lines.






17. Involves the sale of a program that was originally run on network television: a rerun.






18. Media's content and grammar. Style and ability.






19. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






20. The simultaneous downloading and accessing of digital audio or video data.






21. Placing ads in public places such as store floors - at gas pumps - in bathroom.






22. Outmoded name for early cable television.






23. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






24. Measuring the effectiveness of advertising messages by showing them to consumers.






25. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






26. Relaxation of ownership and other rules for radio and television.






27. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






28. The number of issues of a magazine or newspaper that are sold.






29. Aiming broadcasting at a smaller audience.






30. The erosions of traditional distinctive style elements.






31. Music custom selected by a disc jockey.






32. The cumulative audience - pepole who listen every 5 minutes.






33. Aiming media content or consumer products at smaller - more specific audience.






34. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






35. The illegal recording and sale of copyrighted material.






36. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






37. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






38. Tying two seperate but related shots in such a way that take new meaning.






39. The ability to comprehand mass communication.






40. Media mainly used in computer networks such as the Internet.






41. A consumer magazine published by a retail business for readers with similar interests.






42. Sale of radio or television content to stations on a market-by-market basis.






43. In record retailing - albums more than 3 years old.






44. Audience for specific media content becoming smaller and increasingly homogeneous.






45. A medium that carries messages to other people.






46. How many people listening every 15 minutes.






47. Percentage of a markers total population that is reached by a piece of broadcast programming.






48. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






49. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






50. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.