Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Total sale of broadcast airtime.






2. 1962 Law Requiring all TV sets import to manufacture in the U.S.






3. Lumiere brothers device that both photographed and projected action.






4. Aiming media content at smaller - homogenous audience.






5. Online messages akin to billboards.






6. A telecommunication company required to carry messages.






7. Connecting multiple sets of single location or building to a single - master antenna.






8. Movies produced with full intention of providing several sequels.






9. Creating space for creative artists.






10. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






11. Music custom selected by a disc jockey.






12. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






13. Demand by a advertiser to review an article with the threat of being pulled out - if not.






14. Movies produced primarily for initial exhibition on theater screens.






15. A broadcasting station that aligns itself with a network.






16. Software that gets direct downloads by passing servers.






17. A consumer magazine published by a retail business for readers with similar interests.






18. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






19. Process of creating shared meaning between the mass and audience.






20. File compression software that permits streaming of digital audio and video data.






21. The cumulative audience - pepole who listen every 5 minutes.






22. Ownership of different media companies concentrated in fewer fewer hands.






23. Sponsor-financing of movies to advance a manufactures product.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. Media's content and grammar. Style and ability.






26. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






27. Early weekly British Publication that carried ads.






28. The delivery of radio over the internet directly to individual listeners.






29. The number of issues of a magazine or newspaper that are sold.






30. The illegal recording and sale of copyrighted material.






31. The increase in ownership or media outlet.






32. The erosions of traditional distinctive style elements.






33. Commuter Papers - Free dailies designed for young commuters.






34. The first film production companies.






35. Movies that can be described in one line.






36. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






37. The ability to comprehand mass communication.






38. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






39. Freely downloaded software.






40. 1 second commercials between songs on the radio.






41. Rating technology.






42. Relaxation of ownership and other rules for radio and television.






43. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






44. Advertising that the consumer actively accepts.






45. When local affiliates carry a network's program.






46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






47. In record retailing - albums more than 3 years old.






48. Recording and downloading of audio files stored on servers.






49. Attractive - artful business cards use by early British people to promote themselves.






50. Involves the sale of a program that was originally run on network television: a rerun.