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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 1962 Law Requiring all TV sets import to manufacture in the U.S.






2. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






3. Granting equal carriage over phone and cable lines.






4. Online magazine.






5. Outmoded name for early cable television.






6. Ownership of different media companies concentrated in fewer fewer hands.






7. Movies that can be described in one line.






8. Brief video episodes of television on mobile screens.






9. Recording and downloading of audio files stored on servers.






10. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






11. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






12. Process of creating shared meaning between the mass and audience.






13. Film making using high tech cameras and digital filming.






14. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






15. In record retailing - albums more than 3 years old.






16. Freely downloaded software.






17. Placing ads in public places such as store floors - at gas pumps - in bathroom.






18. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






19. Creating space for creative artists.






20. The increase in ownership or media outlet.






21. Advertising that the consumer actively accepts.






22. A consumer magazine published by a retail business for readers with similar interests.






23. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






24. Commuter Papers - Free dailies designed for young commuters.






25. The culture that seems to hold sway with the majority of people.






26. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






27. Sale of radio or television content to stations on a market-by-market basis.






28. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






29. The ability to comprehand mass communication.






30. Free - alternative weeklies with a local and partical orientation.






31. Total sale of broadcast airtime.






32. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






33. Ads to correct deceptive advertising.






34. The number of issues of a magazine or newspaper that are sold.






35. The cumulative audience - pepole who listen every 5 minutes.






36. Recreation on television news of some event that is believed to have happened of which could have happened.






37. Attractive - artful business cards use by early British people to promote themselves.






38. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






39. Aiming broadcasting at a smaller audience.






40. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






41. Movies produced primarily for initial exhibition on theater screens.






42. Aiming media content at smaller - homogenous audience.






43. People considered to be representatives of the target market - review a number of approaches to the campaign.






44. Early weekly British Publication that carried ads.






45. Weekly free pages with local events.






46. Connecting multiple sets of single location or building to a single - master antenna.






47. Ads showing up in nontraditional settings.






48. Tying two seperate but related shots in such a way that take new meaning.






49. Online messages akin to billboards.






50. The first film production companies.






Can you answer 50 questions in 15 minutes?



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