Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






2. 1 second commercials between songs on the radio.






3. The culture that seems to hold sway with the majority of people.






4. Movies produced with full intention of providing several sequels.






5. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. People considered to be representatives of the target market - review a number of approaches to the campaign.






8. Granting equal carriage over phone and cable lines.






9. Recording of one artists music by another.






10. Ownership of different media companies concentrated in fewer fewer hands.






11. The illegal recording and sale of copyrighted material.






12. Aiming media content or consumer products at smaller - more specific audience.






13. Placing ads in public places such as store floors - at gas pumps - in bathroom.






14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






15. The delivery of radio over the internet directly to individual listeners.






16. Free - alternative weeklies with a local and partical orientation.






17. Early weekly British Publication that carried ads.






18. The cumulative audience - pepole who listen every 5 minutes.






19. Measuring the effectiveness of advertising messages by showing them to consumers.






20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






21. Movies produced primarily for initial exhibition on theater screens.






22. A telecommunication company required to carry messages.






23. Lumiere brothers device that both photographed and projected action.






24. When local affiliates carry a network's program.






25. Sponsor-financing of movies to advance a manufactures product.






26. Relaxation of ownership and other rules for radio and television.






27. Commuter Papers - Free dailies designed for young commuters.






28. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






29. The means of delivering a specific media content.






30. Outmoded name for early cable television.






31. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






33. A broadcasting station that aligns itself with a network.






34. Sale of radio or television content to stations on a market-by-market basis.






35. How many people listening every 15 minutes.






36. Process of creating shared meaning between the mass and audience.






37. Suburban or regional versions of metropolitan newspaper.






38. Connecting multiple sets of single location or building to a single - master antenna.






39. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






40. The increase in ownership or media outlet.






41. The erosions of traditional distinctive style elements.






42. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






43. A consumer magazine published by a retail business for readers with similar interests.






44. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






45. A style of media with a distinctive style.






46. Tying two seperate but related shots in such a way that take new meaning.






47. Identifying and granting ownership of a given piece of expression to protect the creators interest.






48. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






49. The ability to comprehand mass communication.






50. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.