Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.






2. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






3. A telecommunication company required to carry messages.






4. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






5. Film making using high tech cameras and digital filming.






6. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






7. The culture that seems to hold sway with the majority of people.






8. Media's content and grammar. Style and ability.






9. Ownership of different media companies concentrated in fewer fewer hands.






10. Placement of commercials on various online sites.






11. 1 second commercials between songs on the radio.






12. Creating space for creative artists.






13. The simultaneous downloading and accessing of digital audio or video data.






14. The illegal recording and sale of copyrighted material.






15. Recording of one artists music by another.






16. The number of issues of a magazine or newspaper that are sold.






17. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






18. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






19. Aiming media content or consumer products at smaller - more specific audience.






20. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






21. Measuring the effectiveness of advertising messages by showing them to consumers.






22. Aiming media content at smaller - homogenous audience.






23. Suburban or regional versions of metropolitan newspaper.






24. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






25. Advertising that the consumer actively accepts.






26. Process of creating shared meaning between the mass and audience.






27. Movies that can be described in one line.






28. Music custom selected by a disc jockey.






29. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






30. Sale of radio or television content to stations on a market-by-market basis.






31. The delivery of radio over the internet directly to individual listeners.






32. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






33. Rating technology.






34. Recreation on television news of some event that is believed to have happened of which could have happened.






35. Media mainly used in computer networks such as the Internet.






36. Percentage of a markers total population that is reached by a piece of broadcast programming.






37. 1962 Law Requiring all TV sets import to manufacture in the U.S.






38. A style of media with a distinctive style.






39. A medium that carries messages to other people.






40. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






41. The means of delivering a specific media content.






42. Granting equal carriage over phone and cable lines.






43. Online messages akin to billboards.






44. Tying two seperate but related shots in such a way that take new meaning.






45. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






46. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






47. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






48. Lumiere brothers device that both photographed and projected action.






49. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






50. A broadcasting station that aligns itself with a network.