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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Online messages akin to billboards.






2. Aiming broadcasting at a smaller audience.






3. Measuring the effectiveness of advertising messages by showing them to consumers.






4. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






5. Recording of one artists music by another.






6. Sponsor-financing of movies to advance a manufactures product.






7. Ownership of different media companies concentrated in fewer fewer hands.






8. Rating technology.






9. Connecting multiple sets of single location or building to a single - master antenna.






10. Online magazine.






11. The illegal recording and sale of copyrighted material.






12. The simultaneous downloading and accessing of digital audio or video data.






13. Tying two seperate but related shots in such a way that take new meaning.






14. Process of creating shared meaning between the mass and audience.






15. Music custom selected by a disc jockey.






16. Creating space for creative artists.






17. Online billboards placed on the side of the webpage.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. Recreation on television news of some event that is believed to have happened of which could have happened.






20. The cumulative audience - pepole who listen every 5 minutes.






21. Film making using high tech cameras and digital filming.






22. Sale of radio or television content to stations on a market-by-market basis.






23. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






24. Media mainly used in computer networks such as the Internet.






25. A consumer magazine published by a retail business for readers with similar interests.






26. The means of delivering a specific media content.






27. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






28. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






29. Placement of commercials on various online sites.






30. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






31. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






32. Software that gets direct downloads by passing servers.






33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






34. Demand by a advertiser to review an article with the threat of being pulled out - if not.






35. The increase in ownership or media outlet.






36. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






37. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






38. The delivery of radio over the internet directly to individual listeners.






39. Movies that can be described in one line.






40. Weekly free pages with local events.






41. Advertising that the consumer actively accepts.






42. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






43. Percentage of a markers total population that is reached by a piece of broadcast programming.






44. 1962 Law Requiring all TV sets import to manufacture in the U.S.






45. The ability to comprehand mass communication.






46. 1 second commercials between songs on the radio.






47. Aiming media content at smaller - homogenous audience.






48. Suburban or regional versions of metropolitan newspaper.






49. The culture that seems to hold sway with the majority of people.






50. A medium that carries messages to other people.