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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






2. Rating technology.






3. Music custom selected by a disc jockey.






4. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






5. Recording of one artists music by another.






6. 1 second commercials between songs on the radio.






7. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






8. Ownership of different media companies concentrated in fewer fewer hands.






9. Online magazine.






10. Recreation on television news of some event that is believed to have happened of which could have happened.






11. A consumer magazine published by a retail business for readers with similar interests.






12. The culture that seems to hold sway with the majority of people.






13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






14. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






15. Early weekly British Publication that carried ads.






16. Placement of commercials on various online sites.






17. Aiming broadcasting at a smaller audience.






18. Free - alternative weeklies with a local and partical orientation.






19. Media mainly used in computer networks such as the Internet.






20. Measuring the effectiveness of advertising messages by showing them to consumers.






21. Media's content and grammar. Style and ability.






22. Tying two seperate but related shots in such a way that take new meaning.






23. Relaxation of ownership and other rules for radio and television.






24. Ads to correct deceptive advertising.






25. A broadcasting station that aligns itself with a network.






26. Sale of radio or television content to stations on a market-by-market basis.






27. Total sale of broadcast airtime.






28. Movies that can be described in one line.






29. Creating space for creative artists.






30. How many people listening every 15 minutes.






31. Advertising that the consumer actively accepts.






32. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






33. Movies produced with full intention of providing several sequels.






34. Audience for specific media content becoming smaller and increasingly homogeneous.






35. Recording and downloading of audio files stored on servers.






36. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.






37. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.






38. Identifying and granting ownership of a given piece of expression to protect the creators interest.






39. Commuter Papers - Free dailies designed for young commuters.






40. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






41. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






42. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






43. The number of issues of a magazine or newspaper that are sold.






44. 1962 Law Requiring all TV sets import to manufacture in the U.S.






45. Online billboards placed on the side of the webpage.






46. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






47. Sponsor-financing of movies to advance a manufactures product.






48. Attractive - artful business cards use by early British people to promote themselves.






49. In record retailing - albums more than 3 years old.






50. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.