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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Attractive - artful business cards use by early British people to promote themselves.
Personal Peoplemeter
Shopbills
Production Values
Ambient Advertising
2. Granting equal carriage over phone and cable lines.
Genre
VALS
Network Neutrality
Skyscrapers
3. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Digital Recording
Web Radio
Clear time
4. Advertising that the consumer actively accepts.
Unique Selling Proposition
Permission Marketing
Montage
Concept Films
5. Weekly free pages with local events.
Niche Marketing
MATV
Alternative Press
Playlist
6. Aiming media content at smaller - homogenous audience.
Niche Marketing
Ethnic Press
Cume
Theatrical Films
7. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
Commuter Papers
Montage
Playlist
Vertical Integration
8. Placement of commercials on various online sites.
Shopbills
Montage
Cyber Advertising
Commuter Papers
9. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Engagement
Concept Films
Copyright
Mobisodes
10. Sale of radio or television content to stations on a market-by-market basis.
Montage
Network (broadcasting)
VALS
Syndication
11. A broadcasting station that aligns itself with a network.
Affiliates
Feature Syndicates
Zarred Editions
Ambient Advertising
12. Music custom selected by a disc jockey.
Circulation
Playlist
Network (broadcasting)
Microcinema
13. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Cover
Blockbuster Mentality
Engagement
Network (broadcasting)
14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Commuter Papers
Shopbills
Psychographic Segmentation
Vast Wasteland
15. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.
Ethnic Press
Mobisodes
Mass Communication
MATV
16. Process of creating shared meaning between the mass and audience.
Derequlation
Cume
Feature Syndicates
Mass Communication
17. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Genre
Advertorial
Controlled Circulation
18. In online advertising - ads that automatically intrude into user's web sessions whether wanted or not.
Contextual Advertising
Corrective Advertising
Culture
Vertical Integration
19. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Digital Recording
Ethnic Press
360 Marketing
Affiliates
20. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Ad-Pull Policy
Blinks
Culture
Mass Communication
21. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Branding Films
Webzine
Corrective Advertising
VALS
22. 1 second commercials between songs on the radio.
Niche Marketing
Network Neutrality
Forced Exposure
Blinks
23. Tying two seperate but related shots in such a way that take new meaning.
Controlled Circulation
Montage
Feature Syndicates
Psychographic Segmentation
24. Aiming broadcasting at a smaller audience.
Narrow Casting
Factory Studios
Culture
Mobisodes
25. Suburban or regional versions of metropolitan newspaper.
Zarred Editions
Culture
Brand Magazine
Consumer Juries
26. Movies produced primarily for initial exhibition on theater screens.
Billings
Network
Catalogue Albums
Theatrical Films
27. Online billboards placed on the side of the webpage.
Skyscrapers
Advertorial
MATV
Dominate Culture / Mainstream
28. How many people listening every 15 minutes.
Network
Average Quarter-Hour
Banners
Circulation
29. The delivery of radio over the internet directly to individual listeners.
Off-network
Web Radio
Montage
Permission Marketing
30. Commuter Papers - Free dailies designed for young commuters.
Vast Wasteland
Niche Marketing
Commuter Papers
Media Literacy
31. File compression software that permits streaming of digital audio and video data.
MP3
Mass Medium
Engagement
Branding Films
32. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.
News Stage
Billings
Forced Exposure
Common Carrier
33. When local affiliates carry a network's program.
Clear time
Circulation
Dominate Culture / Mainstream
Syndication
34. Percentage of a markers total population that is reached by a piece of broadcast programming.
Corrective Advertising
Rating
Network Neutrality
Commuter Papers
35. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Banners
Puffets
Controlled Circulation
Franchise Films
36. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Media Literacy
Consumer Culture
Off-network
Production Values
37. Measuring the effectiveness of advertising messages by showing them to consumers.
Copy Testing
Branding Films
Circulation
Corrective Advertising
38. Rating technology.
P2P (Peer to peer)
Shopbills
Cume
Personal Peoplemeter
39. Software that gets direct downloads by passing servers.
Average Quarter-Hour
P2P (Peer to peer)
Circulation
Common Carrier
40. Total sale of broadcast airtime.
Network (broadcasting)
Commuter Papers
Corporate Independent Studios
Billings
41. The means of delivering a specific media content.
Playlist
Genre
Web Radio
Platform
42. The first film production companies.
Engagement
Audience Fragmentation
Commuter Papers
Factory Studios
43. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.
Factory Studios
Cover
Puffets
Copy Testing
44. Early weekly British Publication that carried ads.
Newsbooks
Corporate Independent Studios
Affiliates
Dissident Press
45. A consumer magazine published by a retail business for readers with similar interests.
Cover
Rating
Brand Magazine
Vertical Integration
46. Identifying and granting ownership of a given piece of expression to protect the creators interest.
Permission Marketing
Ethnic Press
Corrective Advertising
Copyright
47. In record retailing - albums more than 3 years old.
Billings
Mass Communication
Catalogue Albums
Targeting
48. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Corporate Independent Studios
Network (broadcasting)
Billings
Commuter Papers
49. Media's content and grammar. Style and ability.
Syndication
Production Values
News Stage
Affiliates
50. Movies that can be described in one line.
Concept Films
Microcinema
Blinks
Streaming