Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recording and downloading of audio files stored on servers.






2. A medium that carries messages to other people.






3. Online billboards placed on the side of the webpage.






4. Granting equal carriage over phone and cable lines.






5. Commuter Papers - Free dailies designed for young commuters.






6. Involves the sale of a program that was originally run on network television: a rerun.






7. Outmoded name for early cable television.






8. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






9. Audience for specific media content becoming smaller and increasingly homogeneous.






10. Online magazine.






11. Recording of one artists music by another.






12. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






13. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






14. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






16. Creating space for creative artists.






17. Connecting multiple sets of single location or building to a single - master antenna.






18. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






19. Suburban or regional versions of metropolitan newspaper.






20. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






21. Total sale of broadcast airtime.






22. Sale of radio or television content to stations on a market-by-market basis.






23. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






24. The ability to comprehand mass communication.






25. Recreation on television news of some event that is believed to have happened of which could have happened.






26. Movies produced with full intention of providing several sequels.






27. Online messages akin to billboards.






28. A telecommunication company required to carry messages.






29. File compression software that permits streaming of digital audio and video data.






30. Weekly free pages with local events.






31. Tying two seperate but related shots in such a way that take new meaning.






32. Measuring the effectiveness of advertising messages by showing them to consumers.






33. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






34. Rating technology.






35. Process of creating shared meaning between the mass and audience.






36. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






37. Film making using high tech cameras and digital filming.






38. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






39. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.






40. In record retailing - albums more than 3 years old.






41. How many people listening every 15 minutes.






42. The increase in ownership or media outlet.






43. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.






44. A broadcasting station that aligns itself with a network.






45. Music custom selected by a disc jockey.






46. Advertising that the consumer actively accepts.






47. The means of delivering a specific media content.






48. Free - alternative weeklies with a local and partical orientation.






49. The simultaneous downloading and accessing of digital audio or video data.






50. Attractive - artful business cards use by early British people to promote themselves.