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Test your basic knowledge |
Media Vocab
Start Test
Study First
Subject
:
journalism-and-media
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relaxation of ownership and other rules for radio and television.
Theatrical Films
Narrow Casting
Ambient Advertising
Derequlation
2. 1 second commercials between songs on the radio.
Blinks
VALS
MP3
Circulation
3. Recording of one artists music by another.
Syndication
Corrective Advertising
Cover
Concentration on Ownership
4. A communication system consisting of a group of broadcasting stations that all transmit the same programs.
Corrective Advertising
Genre
Network (broadcasting)
Commuter Papers
5. The number of issues of a magazine or newspaper that are sold.
Circulation
Common Carrier
Corporate Independent Studios
Newsbooks
6. Aiming broadcasting at a smaller audience.
Narrow Casting
Mass Medium
Theatrical Films
Demographic Segmentation
7. Ownership of different media companies concentrated in fewer fewer hands.
Circulation
Concentration on Ownership
Mass Medium
Platform
8. 1962 Law Requiring all TV sets import to manufacture in the U.S.
Cyber Advertising
Network (broadcasting)
Commuter Papers
All Channel Legislation
9. A style of media with a distinctive style.
Shopbills
Catalogue Albums
Genre
All Channel Legislation
10. In record retailing - albums more than 3 years old.
Catalogue Albums
Web Radio
Dominate Culture / Mainstream
Billings
11. Demand by a advertiser to review an article with the threat of being pulled out - if not.
News Stage
Mobisodes
Skyscrapers
Ad-Pull Policy
12. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.
Advertorial
Puffets
Consumer Culture
Brand Magazine
13. The illegal recording and sale of copyrighted material.
Billings
Piracy
Niche Marketing
Ad-Pull Policy
14. The ability to comprehand mass communication.
Consumer Culture
News Stage
Media Literacy
Dominate Culture / Mainstream
15. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.
Branding Films
Advertorial
Niche Marketing
Factory Studios
16. Placing ads in public places such as store floors - at gas pumps - in bathroom.
Ambient Advertising
Convergence
Unique Selling Proposition
Factory Studios
17. The first film production companies.
Commuter Papers
Factory Studios
Ambient Advertising
Newsbooks
18. Outmoded name for early cable television.
Production Values
Conglomeration
Skyscrapers
CATV
19. Early weekly British Publication that carried ads.
Alternative Press
Newsbooks
Advertorial
Mass Communication
20. Lumiere brothers device that both photographed and projected action.
Cover
Webzine
Production Values
Cinematography
21. Online magazine.
Webzine
Permission Marketing
Average Quarter-Hour
Forced Exposure
22. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.
360 Marketing
Vertical Integration
Concentration on Ownership
Clear time
23. Media's content and grammar. Style and ability.
Piracy
Production Values
Factory Studios
Niche Marketing
24. Placement of commercials on various online sites.
Targeting
Corrective Advertising
Cyber Advertising
Concentration on Ownership
25. Advertisers psycholographic segmentation strategy that classifies consumers according to values and lifestyles.
Vast Wasteland
Streaming
Permission Marketing
VALS
26. Movies produced with full intention of providing several sequels.
Franchise Films
Catalogue Albums
Banners
Branding Films
27. Film making using high tech cameras and digital filming.
Engagement
Concentration on Ownership
Blockbuster Mentality
Microcinema
28. The simultaneous downloading and accessing of digital audio or video data.
Streaming
Vertical Integration
Zarred Editions
Genre
29. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.
Advertorial
Digital Recording
Ad-Pull Policy
Concept Films
30. Audience for specific media content becoming smaller and increasingly homogeneous.
P2P (Peer to peer)
Concentration on Ownership
Audience Fragmentation
Puffets
31. When local affiliates carry a network's program.
Ambient Advertising
Cyber Advertising
Zarred Editions
Clear time
32. Creating space for creative artists.
Commuter Papers
Affiliates
Feature Syndicates
Cyber Advertising
33. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.
Platform
Demographic Segmentation
Consumer Culture
Engagement
34. In the 1960s - FCC commissioner Newton Minow labeled American television a "vast wasteland" devoted to uninspired programming and crass commercials.
VALS
Narrow Casting
Alternative Press
Vast Wasteland
35. Brief video episodes of television on mobile screens.
Circulation
Mobisodes
Microcinema
News Stage
36. A broadcasting station that aligns itself with a network.
VALS
Podcast
Concentration on Ownership
Affiliates
37. Connecting multiple sets of single location or building to a single - master antenna.
Genre
MATV
Digital Recording
Consumer Juries
38. A telecommunication company required to carry messages.
Common Carrier
Copy Testing
All Channel Legislation
Skyscrapers
39. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.
Culture
Factory Studios
Contextual Advertising
Ad-Pull Policy
40. Music custom selected by a disc jockey.
Media Literacy
Demographic Segmentation
Playlist
Copy Testing
41. Sponsor-financing of movies to advance a manufactures product.
Branding Films
Concentration on Ownership
Ad-Pull Policy
360 Marketing
42. Commuter Papers - Free dailies designed for young commuters.
Commuter Papers
CATV
Conglomeration
Psychographic Segmentation
43. Online messages akin to billboards.
Banners
Consumer Culture
Mass Medium
Rating
44. Online billboards placed on the side of the webpage.
Skyscrapers
Corrective Advertising
Network
Genre
45. Percentage of a markers total population that is reached by a piece of broadcast programming.
Common Carrier
Rating
Mass Communication
Franchise Films
46. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.
Shopbills
Vast Wasteland
360 Marketing
Controlled Circulation
47. Specialty or niche division of a major studio designed to produce more sophisticated - but less costly - movies.
Montage
Corporate Independent Studios
Shopbills
Blockbuster Mentality
48. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.
Microcinema
Contextual Advertising
Streaming
Psychographic Segmentation
49. File compression software that permits streaming of digital audio and video data.
Corporate Independent Studios
Genre
MP3
Franchise Films
50. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.
Sweeps Period
Network
Common Carrier
Off-network