Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Measuring the effectiveness of advertising messages by showing them to consumers.






2. Aiming media content or consumer products at smaller - more specific audience.






3. Online billboards placed on the side of the webpage.






4. Granting equal carriage over phone and cable lines.






5. Connecting multiple sets of single location or building to a single - master antenna.






6. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






7. Aiming media content at smaller - homogenous audience.






8. Total sale of broadcast airtime.






9. In record retailing - albums more than 3 years old.






10. Movies produced with full intention of providing several sequels.






11. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






12. Aiming broadcasting at a smaller audience.






13. Weekly free pages with local events.






14. The illegal recording and sale of copyrighted material.






15. Recreation on television news of some event that is believed to have happened of which could have happened.






16. A consumer magazine published by a retail business for readers with similar interests.






17. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






18. The ability to comprehand mass communication.






19. Relaxation of ownership and other rules for radio and television.






20. The delivery of radio over the internet directly to individual listeners.






21. Outmoded name for early cable television.






22. Online magazine.






23. Recording and downloading of audio files stored on servers.






24. 1962 Law Requiring all TV sets import to manufacture in the U.S.






25. Tying two seperate but related shots in such a way that take new meaning.






26. Online messages akin to billboards.






27. Freely downloaded software.






28. 1 second commercials between songs on the radio.






29. Process of creating shared meaning between the mass and audience.






30. Rating technology.






31. Societies maintained through this - unites us - defines our realities and shapes the way we think - feel and act.






32. Creating space for creative artists.






33. Ads showing up in nontraditional settings.






34. A style of media with a distinctive style.






35. The means of delivering a specific media content.






36. Sponsor-financing of movies to advance a manufactures product.






37. Placing ads in public places such as store floors - at gas pumps - in bathroom.






38. Demand by a advertiser to review an article with the threat of being pulled out - if not.






39. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






40. People considered to be representatives of the target market - review a number of approaches to the campaign.






41. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






42. Ads to correct deceptive advertising.






43. Recording based on conversion of sound onto 1's and 0's logged into milliseconds.






44. A desirable - exclusive - and believable advertising appeal selected as the theme for a campaign.






45. Media's content and grammar. Style and ability.






46. The first film production companies.






47. Early weekly British Publication that carried ads.






48. Music custom selected by a disc jockey.






49. Film making using high tech cameras and digital filming.






50. A medium that carries messages to other people.