Test your basic knowledge |

Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sale of radio or television content to stations on a market-by-market basis.






2. Relaxation of ownership and other rules for radio and television.






3. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






4. Demand by a advertiser to review an article with the threat of being pulled out - if not.






5. Movies produced primarily for initial exhibition on theater screens.






6. Ownership of different media companies concentrated in fewer fewer hands.






7. The number of issues of a magazine or newspaper that are sold.






8. Psychological and behavorial measure of Ad-effectiveness designed to replace CPM.






9. The illegal recording and sale of copyrighted material.






10. Identifying and granting ownership of a given piece of expression to protect the creators interest.






11. People considered to be representatives of the target market - review a number of approaches to the campaign.






12. Online messages akin to billboards.






13. Measuring the effectiveness of advertising messages by showing them to consumers.






14. Online magazine.






15. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






16. Recreation on television news of some event that is believed to have happened of which could have happened.






17. 1 second commercials between songs on the radio.






18. Used primarily for TV ads - requires ads to bring consumers to a theater or other facility.






19. The cumulative audience - pepole who listen every 5 minutes.






20. The little lie or exaggeration that makes advertising more entertaining than it might be otherwise.






21. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






22. Attractive - artful business cards use by early British people to promote themselves.






23. Movies that can be described in one line.






24. Aiming broadcasting at a smaller audience.






25. Granting equal carriage over phone and cable lines.






26. Involves the sale of a program that was originally run on network television: a rerun.






27. Process of creating shared meaning between the mass and audience.






28. Freely downloaded software.






29. The increase in ownership or media outlet.






30. Film making using high tech cameras and digital filming.






31. A consumer magazine published by a retail business for readers with similar interests.






32. 1962 Law Requiring all TV sets import to manufacture in the U.S.






33. The means of delivering a specific media content.






34. Rating technology.






35. A system in which studios published their own films - distribute them through their ow outlets - and exhibit them in their own theatre.






36. Film making characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate artistic considerations.






37. Advertising that the consumer actively accepts.






38. Aiming media content or consumer products at smaller - more specific audience.






39. Audience for specific media content becoming smaller and increasingly homogeneous.






40. File compression software that permits streaming of digital audio and video data.






41. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






42. Media mainly used in computer networks such as the Internet.






43. Ads showing up in nontraditional settings.






44. Outmoded name for early cable television.






45. Free - alternative weeklies with a local and partical orientation.






46. Music custom selected by a disc jockey.






47. Tying two seperate but related shots in such a way that take new meaning.






48. Early weekly British Publication that carried ads.






49. Sponsor-financing of movies to advance a manufactures product.






50. Lumiere brothers device that both photographed and projected action.