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Media Vocab

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placing ads in public places such as store floors - at gas pumps - in bathroom.






2. A communication system consisting of a group of broadcasting stations that all transmit the same programs.






3. Aiming media content or consumer products at smaller - more specific audience.






4. Measuring the effectiveness of advertising messages by showing them to consumers.






5. The ability to comprehand mass communication.






6. Advertisers appeal to audiences composed of varyinig personal and social characteristics such as race - gender and economic level.






7. Online messages akin to billboards.






8. Audience for specific media content becoming smaller and increasingly homogeneous.






9. The means of delivering a specific media content.






10. Software that gets direct downloads by passing servers.






11. Outmoded name for early cable television.






12. Ads showing up in nontraditional settings.






13. A style of media with a distinctive style.






14. Involves the sale of a program that was originally run on network television: a rerun.






15. Media mainly used in computer networks such as the Internet.






16. Demand by a advertiser to review an article with the threat of being pulled out - if not.






17. Advertisers appeal to consumer groups of varying lifestyles - attitudes values and behavior patterns.






18. Ads to correct deceptive advertising.






19. Sale of radio or television content to stations on a market-by-market basis.






20. The illegal recording and sale of copyrighted material.






21. Movies produced primarily for initial exhibition on theater screens.






22. The number of issues of a magazine or newspaper that are sold.






23. Freely downloaded software.






24. Papers - often in a foreign language - aimed at minority; Immigrant and non-english.






25. A telecommunication company required to carry messages.






26. A magazine provided at no cost to readers who meet some specific set of advertiser attribute.






27. Music custom selected by a disc jockey.






28. Creating space for creative artists.






29. Relaxation of ownership and other rules for radio and television.






30. File compression software that permits streaming of digital audio and video data.






31. Early weekly British Publication that carried ads.






32. A broadcasting station that aligns itself with a network.






33. Special television ratings times in Feb. - Mar. - May - July and November in which diaries are distributed to thousands of sample households to selected markets.






34. Recording of one artists music by another.






35. A culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves.






36. Advertising that the consumer actively accepts.






37. Movies produced with full intention of providing several sequels.






38. When local affiliates carry a network's program.






39. Rating technology.






40. People considered to be representatives of the target market - review a number of approaches to the campaign.






41. Commuter Papers - Free dailies designed for young commuters.






42. Connecting multiple sets of single location or building to a single - master antenna.






43. The first film production companies.






44. Lumiere brothers device that both photographed and projected action.






45. A medium that carries messages to other people.






46. Suburban or regional versions of metropolitan newspaper.






47. Ads in Magazines and Newspapers that interest take on the appearance of editorial content.






48. Total sale of broadcast airtime.






49. Identifying and granting ownership of a given piece of expression to protect the creators interest.






50. Brief video episodes of television on mobile screens.







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