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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts
physical evidence
Non sequitur
proposition of definition
glittering generality
2. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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3. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Limited Options ; Either/Or
False Analogy
Burden of Proof
Persuasion
4. Claims attack the person and not the issue
avant-farde
bias
Proponent
Ad Hominem
5. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
avant-farde
emotional appeal
bias
Proposition
6. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
proposition of definition
physical evidence
dramatic evidence
7. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
reason
rhetoric
snob appeal
dramatic evidence
8. What is the best or most accurate definition?
Pathos
evidence
plain folk
proposition of definition
9. Appeal to an unqualified expert
Ipse Dixit
glittering generality
rhetorical claim
dramatic evidence
10. The process of selecting - organizing - and interpreting our experiences
circumstantial evidence
proposition of value
proposition of definition
perception
11. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
avant-farde
enthymeme
bias
bandwagon
12. A discussion adhering to parliamentary rules of proposition between two opposing sides
testimonials
Debate
reason
Opposition
13. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
reason
Denotation
essential information
Rebuttal
14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
components of an argument
reason
fallacy
Proponent
15. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
bandwagon
Proof
unique claim
16. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Connotation
fact
the unspoken premises of an enthymeme
propaganda
17. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Opposition
rhetorical claim
dramatic evidence
snob appeal
18. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
statistical evidence
characteristics of a 'good' arguer
Begging the Question/Assertion
19. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
False Analogy
weasel words
unfinished claim
plain folk
20. Assumes because one thing is allowed - worse things will occur after
perception
proposition of definition
Slippery Slope
unfinished claim
21. A fact that may be used to infer another fact
Limited Options ; Either/Or
Pathos
circumstantial evidence
glittering generality
22. Takes as evidence what it claims to prove
Burden of Proof
Proof
Circular Reasoning
characteristics of a 'good' arguer
23. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
propaganda
Propaganda
Ad Hominem
plain folk
24. Statements claiming that some proposition is untrue or incorrect
unique claim
circumstantial evidence
Persuasion
Rebuttal
25. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
characteristics of a 'good' arguer
Ethos
claim
propaganda
26. The side that will argue the proposition
common cause
proposition of policy
Proponent
bias
27. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
testimonials
Proof
Ad Hominem
28. Evidence supporting the team's position or used to denigrate or defeat the opposing view
enthymeme
Proof
proposition of definition
Logos
29. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
plain folk
proposition of interpretation
testimonials
Rebuttal
30. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Rebuttal
evidence
False Analogy
31. Is it moral - right - wrong - ethical - pretty - ugly?
essential information
False Analogy
emotional appeal
proposition of value
32. Inducement to act by argument or reasoning or entreaty
Non sequitur
Persuasion
Opposition
bias
33. To reduce complex matters to an either/or logic
claim
proposition of value
false dichotomy
Denotation
34. To treat one cause among many as if it is the single cause
Begging the Question/Assertion
bias
common cause
opinion
35. What course of action should we take as a government - nation - country - or culture?
proposition of policy
proposition of value
reason
common cause
36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
basic rhetorical questions
Ad Hominem
evidence
fallacy
37. The side that will oppose the proposition
branding
Opposition
syllogism
Status Quo
38. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
Post Hoc - Ergo Propter Hoc
snob appeal
circumstantial evidence
39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
perception
the unspoken premises of an enthymeme
Rebuttal
unique claim
40. The feelings or emotions that are evoked from a word
Burden of Proof
circumstantial evidence
Connotation
unique claim
41. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
glittering generality
fallacy
fact
avant-farde
42. What is the best or most accurate interpretation?
emotional appeal
Status Quo
proposition of interpretation
common cause
43. Facts - figures - numbers - graphs - charts - polls - surveys
Post Hoc - Ergo Propter Hoc
statistical evidence
Burden of Proof
propaganda
44. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Circular Reasoning
components of an argument
transfer
emotional appeal
45. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
false dichotomy
perception
proposition of interpretation
straw man
46. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
evidence
branding
Limited Options ; Either/Or
bias
47. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Proof
dramatic evidence
syllogism
claim
48. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Pathos
nonessential information
claim
false dichotomy
49. An argument whose conclusion does not follow from its premise
Opposition
False Analogy
Non sequitur
branding
50. The dictionary definition of a word
Denotation
False Analogy
the unspoken premises of an enthymeme
dramatic evidence