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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To treat one cause among many as if it is the single cause
transfer
common cause
fallacy
proposition of interpretation
2. An argument whose conclusion does not follow from its premise
nonessential information
proposition of interpretation
circumstantial evidence
Non sequitur
3. Statements claiming that some proposition is untrue or incorrect
Post Hoc - Ergo Propter Hoc
weasel words
false dichotomy
Rebuttal
4. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Proof
rhetoric
snob appeal
5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
physical evidence
unfinished claim
testimonials
common cause
6. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
transfer
essential information
reason
proposition of interpretation
7. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Persuasion
essential information
reason
Ethos
8. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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9. An expressed opinion - statement - or point of view
Ipse Dixit
claim
Limited Options ; Either/Or
components of an argument
10. Takes as evidence what it claims to prove
nonessential information
Circular Reasoning
Ad Hominem
dramatic evidence
11. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Persuasion
Status Quo
Ethos
Proof
12. A discussion adhering to parliamentary rules of proposition between two opposing sides
False Analogy
Ipse Dixit
Debate
proposition of definition
13. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Status Quo
Ipse Dixit
testimonials
Debate
14. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
bandwagon
emotional appeal
evidence
transfer
15. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
claim
branding
Connotation
16. A suggestion that is offered for consideration or acceptance
Limited Options ; Either/Or
circumstantial evidence
Pathos
Proposition
17. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
Status Quo
basic rhetorical questions
Slippery Slope
18. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Logos
Burden of Proof
statistical evidence
Proof
19. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
claim
proposition of interpretation
Rebuttal
20. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
Proponent
Proof
proposition of value
21. The process of selecting - organizing - and interpreting our experiences
perception
physical evidence
Logos
rhetorical claim
22. The side that will argue the proposition
Proponent
Persuasion
Burden of Proof
basic rhetorical questions
23. Assumes because one thing is allowed - worse things will occur after
rhetorical claim
Ad Hominem
Slippery Slope
proposition of interpretation
24. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Connotation
snob appeal
bandwagon
Rebuttal
25. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
bandwagon
unique claim
basic rhetorical questions
26. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
statistical evidence
bias
components of an argument
Burden of Proof
27. The generally held opinion held prior to the debate
plain folk
essential information
Status Quo
rhetorical claim
28. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
bandwagon
reason
Propaganda
nonessential information
29. Is it moral - right - wrong - ethical - pretty - ugly?
components of an argument
propaganda
proposition of value
Rebuttal
30. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Limited Options ; Either/Or
rhetoric
Connotation
bandwagon
31. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Opposition
components of an argument
Begging the Question/Assertion
Ad Hominem
32. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
bandwagon
branding
Proponent
fact
33. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Ethos
enthymeme
Denotation
bias
34. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Opposition
Proponent
Proof
plain folk
35. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
characteristics of a 'good' arguer
opinion
rhetorical claim
Non sequitur
36. Questioning or proving the existence or actuality of some event - action - thing - person
Proponent
physical evidence
the unspoken premises of an enthymeme
claim
37. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
Proponent
propaganda
Ethos
38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Logos
opinion
Denotation
39. To reduce complex matters to an either/or logic
reason
transfer
false dichotomy
essential information
40. An emotional appeal that stirs the feelings of the audience/reader/listener
unique claim
Logos
characteristics of a 'good' arguer
Pathos
41. What is the best or most accurate interpretation?
proposition of interpretation
snob appeal
opinion
Connotation
42. Appeal to an unqualified expert
Slippery Slope
Proof
Ipse Dixit
rhetorical claim
43. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
enthymeme
perception
components of an argument
44. Facts - figures - numbers - graphs - charts - polls - surveys
Opposition
statistical evidence
reason
proposition of policy
45. The feelings or emotions that are evoked from a word
claim
enthymeme
Connotation
glittering generality
46. Sequential relationship is misinterpreted as causal (this caused that)
glittering generality
opinion
Post Hoc - Ergo Propter Hoc
Slippery Slope
47. Telling only positive things about something or someone - without giving evidence or facts
proposition of policy
essential information
glittering generality
weasel words
48. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Non sequitur
reason
straw man
False Analogy
49. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
enthymeme
Connotation
straw man
the unspoken premises of an enthymeme
50. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
essential information
Debate
Logos
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