Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






2. Claims attack the person and not the issue






3. The side that will argue the proposition






4. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






5. Assumes because one thing is allowed - worse things will occur after






6. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






7. The feelings or emotions that are evoked from a word






8. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






9. Appeal to an unqualified expert






10. An emotional appeal that stirs the feelings of the audience/reader/listener






11. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






12. Facts - figures - numbers - graphs - charts - polls - surveys






13. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






14. Is it moral - right - wrong - ethical - pretty - ugly?






15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






16. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






17. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






18. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






19. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






20. A discussion adhering to parliamentary rules of proposition between two opposing sides






21. Statements claiming that some proposition is untrue or incorrect






22. Assumes that the premise is not ideal - but a wiser choice than the opponent's






23. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






24. Telling only positive things about something or someone - without giving evidence or facts






25. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






26. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






27. To reduce complex matters to an either/or logic






28. Evidence supporting the team's position or used to denigrate or defeat the opposing view






29. To treat one cause among many as if it is the single cause






30. What is the best or most accurate definition?






31. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






32. The generally held opinion held prior to the debate






33. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






34. Does not acknowledge the possibility of a neutral position






35. A suggestion that is offered for consideration or acceptance






36. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






37. The dictionary definition of a word






38. An expressed opinion - statement - or point of view






39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






40. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






41. A false argument; an argument that appears to be logical - but in fact is not logical






42. Sequential relationship is misinterpreted as causal (this caused that)






43. What is the best or most accurate interpretation?






44. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






45. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






46. Takes as evidence what it claims to prove






47. Questioning or proving the existence or actuality of some event - action - thing - person






48. The side that will oppose the proposition






49. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






50. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li