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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Propaganda
statistical evidence
False Analogy
branding
2. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Proposition
Status Quo
Persuasion
Lesser of Two Evils
3. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Proof
Logos
snob appeal
nonessential information
4. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
glittering generality
statistical evidence
characteristics of a 'good' arguer
5. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
bandwagon
testimonials
Proponent
proposition of definition
6. An expressed opinion - statement - or point of view
Persuasion
weasel words
claim
emotional appeal
7. To reduce complex matters to an either/or logic
claim
false dichotomy
proposition of policy
Ad Hominem
8. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Circular Reasoning
rhetoric
fallacy
snob appeal
9. The side that will argue the proposition
Proponent
unique claim
avant-farde
characteristics of a 'good' arguer
10. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Logos
Burden of Proof
Proponent
Persuasion
11. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Proposition
Ad Hominem
Persuasion
fact
12. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
False Analogy
opinion
evidence
Status Quo
13. The process of selecting - organizing - and interpreting our experiences
glittering generality
avant-farde
perception
Status Quo
14. Statements claiming that some proposition is untrue or incorrect
Post Hoc - Ergo Propter Hoc
Non sequitur
opinion
Rebuttal
15. Appeal to an unqualified expert
Ipse Dixit
basic rhetorical questions
branding
bias
16. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
rhetoric
essential information
testimonials
17. An argument whose conclusion does not follow from its premise
physical evidence
Non sequitur
unique claim
Logos
18. Assumes a statement's conclusion is true without any sufficient evidence
transfer
Begging the Question/Assertion
Proposition
syllogism
19. What is the best or most accurate definition?
transfer
branding
plain folk
proposition of definition
20. Claims attack the person and not the issue
claim
Ad Hominem
Limited Options ; Either/Or
essential information
21. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Denotation
opinion
reason
common cause
22. A discussion adhering to parliamentary rules of proposition between two opposing sides
reason
physical evidence
Debate
fact
23. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Persuasion
Ipse Dixit
Logos
24. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
components of an argument
Propaganda
perception
25. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Rebuttal
emotional appeal
testimonials
avant-farde
26. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
proposition of interpretation
Ipse Dixit
rhetoric
27. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
components of an argument
bandwagon
Limited Options ; Either/Or
Lesser of Two Evils
28. Takes as evidence what it claims to prove
Circular Reasoning
false dichotomy
basic rhetorical questions
emotional appeal
29. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
unfinished claim
nonessential information
Status Quo
30. To treat one cause among many as if it is the single cause
fallacy
rhetorical claim
Proof
common cause
31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
statistical evidence
branding
transfer
weasel words
32. Telling only positive things about something or someone - without giving evidence or facts
false dichotomy
perception
glittering generality
Debate
33. What is the best or most accurate interpretation?
Proposition
proposition of interpretation
basic rhetorical questions
bandwagon
34. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
physical evidence
perception
Burden of Proof
rhetoric
35. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Slippery Slope
characteristics of a 'good' arguer
Ethos
Denotation
36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
glittering generality
Burden of Proof
fact
37. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
bandwagon
statistical evidence
the unspoken premises of an enthymeme
38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
basic rhetorical questions
Logos
Limited Options ; Either/Or
bias
39. The generally held opinion held prior to the debate
Slippery Slope
Status Quo
claim
bandwagon
40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
41. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
claim
Ad Hominem
Debate
42. The dictionary definition of a word
proposition of value
plain folk
Denotation
Ad Hominem
43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
emotional appeal
false dichotomy
components of an argument
characteristics of a 'good' arguer
44. The side that will oppose the proposition
Lesser of Two Evils
Pathos
claim
Opposition
45. What course of action should we take as a government - nation - country - or culture?
reason
proposition of policy
propaganda
circumstantial evidence
46. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Non sequitur
propaganda
rhetorical claim
fact
47. A fact that may be used to infer another fact
Lesser of Two Evils
rhetoric
circumstantial evidence
Propaganda
48. Does not acknowledge the possibility of a neutral position
proposition of value
Limited Options ; Either/Or
claim
Connotation
49. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
claim
enthymeme
branding
rhetorical claim
50. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
claim
syllogism
snob appeal
Begging the Question/Assertion