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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Burden of Proof
unique claim
straw man
testimonials
2. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
Persuasion
perception
fact
3. The process of selecting - organizing - and interpreting our experiences
transfer
reason
perception
straw man
4. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
propaganda
Lesser of Two Evils
testimonials
5. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
dramatic evidence
Non sequitur
glittering generality
6. A suggestion that is offered for consideration or acceptance
Proposition
glittering generality
Lesser of Two Evils
components of an argument
7. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Circular Reasoning
basic rhetorical questions
transfer
Burden of Proof
8. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
testimonials
Slippery Slope
physical evidence
9. An argument whose conclusion does not follow from its premise
branding
Non sequitur
Burden of Proof
Opposition
10. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
transfer
syllogism
snob appeal
proposition of policy
11. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
unique claim
Rebuttal
nonessential information
Burden of Proof
12. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Burden of Proof
Logos
nonessential information
Non sequitur
13. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
physical evidence
opinion
rhetorical claim
dramatic evidence
14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
evidence
proposition of policy
weasel words
propaganda
15. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Lesser of Two Evils
the unspoken premises of an enthymeme
Propaganda
Denotation
16. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
propaganda
bandwagon
proposition of value
17. Takes as evidence what it claims to prove
Ipse Dixit
Circular Reasoning
weasel words
fact
18. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
straw man
opinion
Burden of Proof
19. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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20. To treat one cause among many as if it is the single cause
Proponent
common cause
testimonials
perception
21. What is the best or most accurate definition?
straw man
bandwagon
characteristics of a 'good' arguer
proposition of definition
22. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Lesser of Two Evils
Connotation
transfer
components of an argument
23. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Begging the Question/Assertion
nonessential information
plain folk
common cause
24. Appeal to an unqualified expert
circumstantial evidence
Ad Hominem
essential information
Ipse Dixit
25. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
syllogism
Begging the Question/Assertion
weasel words
Connotation
26. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Limited Options ; Either/Or
bandwagon
Post Hoc - Ergo Propter Hoc
proposition of policy
27. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
opinion
dramatic evidence
plain folk
28. What course of action should we take as a government - nation - country - or culture?
Connotation
proposition of policy
characteristics of a 'good' arguer
rhetoric
29. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
proposition of definition
essential information
components of an argument
30. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Denotation
Ad Hominem
plain folk
common cause
31. Telling only positive things about something or someone - without giving evidence or facts
Lesser of Two Evils
glittering generality
fallacy
weasel words
32. Sequential relationship is misinterpreted as causal (this caused that)
claim
proposition of policy
Post Hoc - Ergo Propter Hoc
rhetoric
33. To reduce complex matters to an either/or logic
nonessential information
glittering generality
Proponent
false dichotomy
34. A fact that may be used to infer another fact
circumstantial evidence
Ipse Dixit
testimonials
plain folk
35. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
false dichotomy
rhetoric
syllogism
36. A false argument; an argument that appears to be logical - but in fact is not logical
Proof
fallacy
syllogism
Begging the Question/Assertion
37. The side that will oppose the proposition
Slippery Slope
Opposition
essential information
false dichotomy
38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
propaganda
essential information
branding
bias
39. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
weasel words
nonessential information
Begging the Question/Assertion
40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
proposition of policy
dramatic evidence
Ipse Dixit
41. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
testimonials
enthymeme
rhetoric
nonessential information
42. Assumes a statement's conclusion is true without any sufficient evidence
emotional appeal
straw man
Begging the Question/Assertion
Slippery Slope
43. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
emotional appeal
glittering generality
rhetorical claim
44. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
proposition of definition
evidence
emotional appeal
claim
45. The dictionary definition of a word
branding
unfinished claim
False Analogy
Denotation
46. An emotional appeal that stirs the feelings of the audience/reader/listener
syllogism
Pathos
characteristics of a 'good' arguer
avant-farde
47. A discussion adhering to parliamentary rules of proposition between two opposing sides
syllogism
Logos
bandwagon
Debate
48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Opposition
Status Quo
proposition of definition
transfer
49. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
False Analogy
avant-farde
unfinished claim
glittering generality
50. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
bias
rhetoric
opinion