Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






2. Inducement to act by argument or reasoning or entreaty






3. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






4. A suggestion that is offered for consideration or acceptance






5. The feelings or emotions that are evoked from a word






6. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






7. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






8. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






9. Telling only positive things about something or someone - without giving evidence or facts






10. To treat one cause among many as if it is the single cause






11. Assumes a statement's conclusion is true without any sufficient evidence






12. Takes as evidence what it claims to prove






13. What course of action should we take as a government - nation - country - or culture?






14. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






15. Sequential relationship is misinterpreted as causal (this caused that)






16. Claims attack the person and not the issue






17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






18. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






19. The side that will argue the proposition






20. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






21. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






22. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






23. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






24. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






25. A false argument; an argument that appears to be logical - but in fact is not logical






26. Facts - figures - numbers - graphs - charts - polls - surveys






27. What is the best or most accurate interpretation?






28. To reduce complex matters to an either/or logic






29. Questioning or proving the existence or actuality of some event - action - thing - person






30. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






31. Appeal to an unqualified expert






32. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






33. Evidence supporting the team's position or used to denigrate or defeat the opposing view






34. The generally held opinion held prior to the debate






35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






36. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






37. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






38. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






39. The dictionary definition of a word






40. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






41. An expressed opinion - statement - or point of view






42. Assumes that the premise is not ideal - but a wiser choice than the opponent's






43. Is it moral - right - wrong - ethical - pretty - ugly?






44. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






45. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






46. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






47. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






48. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






49. An argument whose conclusion does not follow from its premise






50. A fact that may be used to infer another fact