Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






2. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






3. Assumes because one thing is allowed - worse things will occur after






4. The side that will argue the proposition






5. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






7. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






8. Claims attack the person and not the issue






9. Assumes a statement's conclusion is true without any sufficient evidence






10. What course of action should we take as a government - nation - country - or culture?






11. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






12. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






13. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






14. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






15. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






16. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






17. A false argument; an argument that appears to be logical - but in fact is not logical






18. The dictionary definition of a word






19. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






20. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






21. To reduce complex matters to an either/or logic






22. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






23. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






24. Assumes that the premise is not ideal - but a wiser choice than the opponent's






25. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






26. Appeal to an unqualified expert






27. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






28. An expressed opinion - statement - or point of view






29. Statements claiming that some proposition is untrue or incorrect






30. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






31. What is the best or most accurate definition?






32. Takes as evidence what it claims to prove






33. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






35. The generally held opinion held prior to the debate






36. Telling only positive things about something or someone - without giving evidence or facts






37. Evidence supporting the team's position or used to denigrate or defeat the opposing view






38. The side that will oppose the proposition






39. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






40. The process of selecting - organizing - and interpreting our experiences






41. Facts - figures - numbers - graphs - charts - polls - surveys






42. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






44. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






45. The feelings or emotions that are evoked from a word






46. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






47. To treat one cause among many as if it is the single cause






48. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






49. Questioning or proving the existence or actuality of some event - action - thing - person






50. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y