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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Inducement to act by argument or reasoning or entreaty






2. An argument whose conclusion does not follow from its premise






3. An expressed opinion - statement - or point of view






4. To treat one cause among many as if it is the single cause






5. The feelings or emotions that are evoked from a word






6. The dictionary definition of a word






7. Statements claiming that some proposition is untrue or incorrect






8. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






9. Evidence supporting the team's position or used to denigrate or defeat the opposing view






10. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






11. The process of selecting - organizing - and interpreting our experiences






12. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






13. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






14. Does not acknowledge the possibility of a neutral position






15. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






16. An emotional appeal that stirs the feelings of the audience/reader/listener






17. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






18. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






19. Is it moral - right - wrong - ethical - pretty - ugly?






20. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






21. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






22. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






23. What is the best or most accurate definition?






24. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






25. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






26. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






27. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






28. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






29. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






30. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






32. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






33. The side that will argue the proposition






34. Facts - figures - numbers - graphs - charts - polls - surveys






35. Assumes a statement's conclusion is true without any sufficient evidence






36. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






37. Appeal to an unqualified expert






38. Sequential relationship is misinterpreted as causal (this caused that)






39. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






40. Telling only positive things about something or someone - without giving evidence or facts






41. A false argument; an argument that appears to be logical - but in fact is not logical






42. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






43. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






44. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






45. A fact that may be used to infer another fact






46. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






47. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






48. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






49. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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50. What is the best or most accurate interpretation?






Can you answer 50 questions in 15 minutes?



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