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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims attack the person and not the issue






2. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






3. An emotional appeal that stirs the feelings of the audience/reader/listener






4. The feelings or emotions that are evoked from a word






5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






7. A discussion adhering to parliamentary rules of proposition between two opposing sides






8. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






9. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






10. Assumes because one thing is allowed - worse things will occur after






11. An argument whose conclusion does not follow from its premise






12. Does not acknowledge the possibility of a neutral position






13. Questioning or proving the existence or actuality of some event - action - thing - person






14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






15. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






16. Appeal to an unqualified expert






17. What is the best or most accurate interpretation?






18. The side that will argue the proposition






19. Telling only positive things about something or someone - without giving evidence or facts






20. Is it moral - right - wrong - ethical - pretty - ugly?






21. Inducement to act by argument or reasoning or entreaty






22. Sequential relationship is misinterpreted as causal (this caused that)






23. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






24. Evidence supporting the team's position or used to denigrate or defeat the opposing view






25. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






28. An expressed opinion - statement - or point of view






29. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






30. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






31. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






32. Facts - figures - numbers - graphs - charts - polls - surveys






33. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






35. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






36. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






37. To reduce complex matters to an either/or logic






38. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






39. A fact that may be used to infer another fact






40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






41. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






43. The generally held opinion held prior to the debate






44. The dictionary definition of a word






45. To treat one cause among many as if it is the single cause






46. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






47. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






48. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






49. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






50. Takes as evidence what it claims to prove







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Can you answer 50 questions in 15 minutes?


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