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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Non sequitur
dramatic evidence
opinion
Status Quo
2. Assumes because one thing is allowed - worse things will occur after
dramatic evidence
Slippery Slope
Logos
Persuasion
3. The dictionary definition of a word
Denotation
claim
Proponent
propaganda
4. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
essential information
glittering generality
perception
5. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Ethos
the unspoken premises of an enthymeme
rhetorical claim
components of an argument
6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
components of an argument
basic rhetorical questions
claim
Begging the Question/Assertion
7. An expressed opinion - statement - or point of view
circumstantial evidence
claim
Propaganda
dramatic evidence
8. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Debate
Propaganda
evidence
reason
9. Questioning or proving the existence or actuality of some event - action - thing - person
Status Quo
the unspoken premises of an enthymeme
physical evidence
proposition of policy
10. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
reason
Status Quo
bandwagon
the unspoken premises of an enthymeme
11. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Lesser of Two Evils
Circular Reasoning
basic rhetorical questions
12. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Debate
proposition of interpretation
straw man
13. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
snob appeal
Limited Options ; Either/Or
unfinished claim
14. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
perception
common cause
unfinished claim
proposition of value
15. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Pathos
straw man
bias
rhetoric
16. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
transfer
straw man
rhetoric
17. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
proposition of definition
Pathos
testimonials
unique claim
18. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
reason
proposition of definition
Proponent
essential information
19. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
propaganda
snob appeal
Proof
proposition of value
20. An emotional appeal that stirs the feelings of the audience/reader/listener
circumstantial evidence
proposition of definition
Pathos
avant-farde
21. The side that will oppose the proposition
Denotation
straw man
Opposition
testimonials
22. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
reason
false dichotomy
nonessential information
avant-farde
23. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
emotional appeal
proposition of definition
components of an argument
Proponent
24. To reduce complex matters to an either/or logic
branding
opinion
false dichotomy
weasel words
25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
avant-farde
Debate
opinion
26. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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27. Takes as evidence what it claims to prove
essential information
statistical evidence
Circular Reasoning
bandwagon
28. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
the unspoken premises of an enthymeme
evidence
Status Quo
false dichotomy
29. The generally held opinion held prior to the debate
Propaganda
Ethos
glittering generality
Status Quo
30. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
Proponent
proposition of value
Rebuttal
31. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
propaganda
plain folk
false dichotomy
Proof
32. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
propaganda
Status Quo
dramatic evidence
33. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Non sequitur
Ethos
Burden of Proof
Rebuttal
34. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
rhetoric
Ipse Dixit
Limited Options ; Either/Or
35. The side that will argue the proposition
Proponent
Burden of Proof
Opposition
Lesser of Two Evils
36. Assumes that the premise is not ideal - but a wiser choice than the opponent's
branding
Lesser of Two Evils
reason
transfer
37. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
plain folk
syllogism
glittering generality
rhetoric
38. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
weasel words
perception
propaganda
snob appeal
39. What is the best or most accurate definition?
Rebuttal
proposition of definition
statistical evidence
Logos
40. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
characteristics of a 'good' arguer
branding
avant-farde
False Analogy
41. An argument whose conclusion does not follow from its premise
Persuasion
Non sequitur
rhetoric
branding
42. To treat one cause among many as if it is the single cause
common cause
Debate
Status Quo
transfer
43. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
glittering generality
Pathos
unique claim
44. Inducement to act by argument or reasoning or entreaty
Burden of Proof
Persuasion
circumstantial evidence
characteristics of a 'good' arguer
45. What is the best or most accurate interpretation?
fact
proposition of interpretation
Propaganda
proposition of policy
46. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
circumstantial evidence
opinion
weasel words
47. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
snob appeal
Lesser of Two Evils
false dichotomy
48. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
basic rhetorical questions
Logos
Burden of Proof
49. What course of action should we take as a government - nation - country - or culture?
proposition of policy
proposition of value
Logos
false dichotomy
50. A suggestion that is offered for consideration or acceptance
glittering generality
Proposition
Connotation
components of an argument