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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Denotation
essential information
Circular Reasoning
physical evidence
2. Claims attack the person and not the issue
rhetoric
avant-farde
Ad Hominem
proposition of interpretation
3. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
opinion
Begging the Question/Assertion
Ad Hominem
enthymeme
4. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Non sequitur
opinion
weasel words
5. A discussion adhering to parliamentary rules of proposition between two opposing sides
Proponent
emotional appeal
Post Hoc - Ergo Propter Hoc
Debate
6. Assumes because one thing is allowed - worse things will occur after
Rebuttal
components of an argument
Slippery Slope
syllogism
7. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Burden of Proof
claim
syllogism
false dichotomy
8. A fact that may be used to infer another fact
circumstantial evidence
statistical evidence
snob appeal
bias
9. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Logos
reason
Lesser of Two Evils
bandwagon
10. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
fallacy
enthymeme
testimonials
common cause
11. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ad Hominem
straw man
Ethos
Logos
12. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Lesser of Two Evils
Propaganda
transfer
Proof
13. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
characteristics of a 'good' arguer
nonessential information
bias
Proposition
14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Denotation
Persuasion
avant-farde
emotional appeal
15. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
proposition of policy
Lesser of Two Evils
plain folk
perception
16. Facts - figures - numbers - graphs - charts - polls - surveys
Denotation
Propaganda
statistical evidence
physical evidence
17. Telling only positive things about something or someone - without giving evidence or facts
common cause
straw man
glittering generality
Ad Hominem
18. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Connotation
testimonials
proposition of interpretation
19. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
evidence
Slippery Slope
Persuasion
20. An expressed opinion - statement - or point of view
Non sequitur
Ethos
claim
Denotation
21. A suggestion that is offered for consideration or acceptance
testimonials
Propaganda
Proposition
Slippery Slope
22. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
evidence
physical evidence
Opposition
23. The generally held opinion held prior to the debate
Status Quo
bias
reason
plain folk
24. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
reason
components of an argument
avant-farde
perception
25. The side that will oppose the proposition
proposition of definition
rhetoric
Opposition
testimonials
26. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
false dichotomy
common cause
straw man
27. The dictionary definition of a word
physical evidence
false dichotomy
Denotation
Rebuttal
28. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
emotional appeal
bias
circumstantial evidence
29. Assumes that the premise is not ideal - but a wiser choice than the opponent's
propaganda
Lesser of Two Evils
unique claim
nonessential information
30. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
perception
bandwagon
Rebuttal
31. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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32. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
fact
Logos
Proposition
unfinished claim
33. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
propaganda
circumstantial evidence
characteristics of a 'good' arguer
34. Inducement to act by argument or reasoning or entreaty
characteristics of a 'good' arguer
Persuasion
unique claim
transfer
35. An emotional appeal that stirs the feelings of the audience/reader/listener
proposition of value
circumstantial evidence
proposition of definition
Pathos
36. The process of selecting - organizing - and interpreting our experiences
perception
essential information
syllogism
reason
37. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Status Quo
essential information
evidence
components of an argument
38. An argument whose conclusion does not follow from its premise
Non sequitur
Ipse Dixit
propaganda
enthymeme
39. The side that will argue the proposition
unfinished claim
Rebuttal
Proponent
proposition of interpretation
40. Is it moral - right - wrong - ethical - pretty - ugly?
Proponent
proposition of value
bandwagon
circumstantial evidence
41. Appeal to an unqualified expert
avant-farde
bandwagon
Ipse Dixit
unique claim
42. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
unique claim
avant-farde
propaganda
Ipse Dixit
43. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
testimonials
bandwagon
Pathos
branding
44. The feelings or emotions that are evoked from a word
Connotation
Slippery Slope
Begging the Question/Assertion
Ethos
45. Statements claiming that some proposition is untrue or incorrect
transfer
Rebuttal
testimonials
Ipse Dixit
46. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Ethos
Non sequitur
Logos
Propaganda
47. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Ipse Dixit
testimonials
rhetoric
Post Hoc - Ergo Propter Hoc
48. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Ad Hominem
nonessential information
opinion
49. What is the best or most accurate interpretation?
proposition of interpretation
dramatic evidence
branding
Post Hoc - Ergo Propter Hoc
50. Evidence supporting the team's position or used to denigrate or defeat the opposing view
snob appeal
Proof
the unspoken premises of an enthymeme
unique claim
Can you answer 50 questions in 15 minutes?
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