Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






2. An emotional appeal that stirs the feelings of the audience/reader/listener






3. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






4. What course of action should we take as a government - nation - country - or culture?






5. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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6. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






7. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






8. Does not acknowledge the possibility of a neutral position






9. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






10. A suggestion that is offered for consideration or acceptance






11. An expressed opinion - statement - or point of view






12. Appeal to an unqualified expert






13. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






14. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






16. Questioning or proving the existence or actuality of some event - action - thing - person






17. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






18. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






19. What is the best or most accurate interpretation?






20. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






21. Statements claiming that some proposition is untrue or incorrect






22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






23. Evidence supporting the team's position or used to denigrate or defeat the opposing view






24. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






25. The process of selecting - organizing - and interpreting our experiences






26. What is the best or most accurate definition?






27. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






28. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






30. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






31. Assumes a statement's conclusion is true without any sufficient evidence






32. The dictionary definition of a word






33. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






34. Claims attack the person and not the issue






35. Sequential relationship is misinterpreted as causal (this caused that)






36. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






37. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






38. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






39. Inducement to act by argument or reasoning or entreaty






40. To treat one cause among many as if it is the single cause






41. To reduce complex matters to an either/or logic






42. Is it moral - right - wrong - ethical - pretty - ugly?






43. The feelings or emotions that are evoked from a word






44. Assumes because one thing is allowed - worse things will occur after






45. Assumes that the premise is not ideal - but a wiser choice than the opponent's






46. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






47. The side that will argue the proposition






48. Telling only positive things about something or someone - without giving evidence or facts






49. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






50. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-