SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
circumstantial evidence
transfer
Burden of Proof
opinion
2. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
common cause
snob appeal
opinion
essential information
3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
snob appeal
Proof
testimonials
Debate
4. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
perception
evidence
essential information
unfinished claim
5. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Proof
evidence
rhetoric
physical evidence
6. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
enthymeme
Lesser of Two Evils
bandwagon
components of an argument
7. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
8. Takes as evidence what it claims to prove
False Analogy
Lesser of Two Evils
Circular Reasoning
unfinished claim
9. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Post Hoc - Ergo Propter Hoc
opinion
testimonials
10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
components of an argument
plain folk
weasel words
Status Quo
11. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
proposition of definition
branding
evidence
enthymeme
12. A fact that may be used to infer another fact
circumstantial evidence
Ipse Dixit
False Analogy
Limited Options ; Either/Or
13. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
proposition of definition
Ipse Dixit
emotional appeal
unfinished claim
14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
nonessential information
Proof
reason
rhetorical claim
15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
perception
components of an argument
snob appeal
Proof
16. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
proposition of policy
opinion
avant-farde
perception
17. Statements claiming that some proposition is untrue or incorrect
Slippery Slope
basic rhetorical questions
Status Quo
Rebuttal
18. Inducement to act by argument or reasoning or entreaty
rhetoric
Proponent
Persuasion
Logos
19. A discussion adhering to parliamentary rules of proposition between two opposing sides
Opposition
false dichotomy
Debate
proposition of interpretation
20. An argument whose conclusion does not follow from its premise
Pathos
dramatic evidence
Non sequitur
rhetoric
21. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
nonessential information
avant-farde
Propaganda
Ipse Dixit
22. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
False Analogy
proposition of policy
snob appeal
23. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
branding
Limited Options ; Either/Or
basic rhetorical questions
bias
24. To treat one cause among many as if it is the single cause
essential information
common cause
statistical evidence
Proposition
25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
bandwagon
Persuasion
Proponent
26. Is it moral - right - wrong - ethical - pretty - ugly?
Burden of Proof
proposition of value
statistical evidence
Non sequitur
27. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Burden of Proof
branding
basic rhetorical questions
Slippery Slope
28. Questioning or proving the existence or actuality of some event - action - thing - person
bandwagon
false dichotomy
False Analogy
physical evidence
29. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
physical evidence
glittering generality
branding
30. The feelings or emotions that are evoked from a word
bias
evidence
Connotation
unique claim
31. Sequential relationship is misinterpreted as causal (this caused that)
unique claim
propaganda
Post Hoc - Ergo Propter Hoc
proposition of value
32. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
Proponent
unique claim
testimonials
33. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Limited Options ; Either/Or
components of an argument
Status Quo
34. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
rhetorical claim
unique claim
reason
bias
35. What is the best or most accurate interpretation?
Limited Options ; Either/Or
proposition of value
Logos
proposition of interpretation
36. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
syllogism
claim
rhetoric
Non sequitur
37. What is the best or most accurate definition?
Proponent
reason
Debate
proposition of definition
38. Appeal to an unqualified expert
Ipse Dixit
circumstantial evidence
physical evidence
fallacy
39. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Post Hoc - Ergo Propter Hoc
components of an argument
false dichotomy
40. A suggestion that is offered for consideration or acceptance
statistical evidence
Burden of Proof
Proposition
Persuasion
41. Claims attack the person and not the issue
Circular Reasoning
Ad Hominem
plain folk
propaganda
42. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
plain folk
Circular Reasoning
essential information
Logos
43. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
common cause
claim
dramatic evidence
Ad Hominem
44. Facts - figures - numbers - graphs - charts - polls - surveys
testimonials
statistical evidence
Proof
proposition of value
45. The dictionary definition of a word
opinion
statistical evidence
Denotation
Rebuttal
46. The generally held opinion held prior to the debate
transfer
Status Quo
straw man
syllogism
47. The side that will oppose the proposition
proposition of value
fallacy
Debate
Opposition
48. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
enthymeme
proposition of value
syllogism
49. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
Burden of Proof
physical evidence
weasel words
50. An expressed opinion - statement - or point of view
claim
reason
dramatic evidence
straw man