Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers to obvious but it re-enforces your understanding as you take the test each time.
1. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






2. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






3. An argument whose conclusion does not follow from its premise






4. Facts - figures - numbers - graphs - charts - polls - surveys






5. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






6. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






7. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






8. Questioning or proving the existence or actuality of some event - action - thing - person






9. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






10. Evidence supporting the team's position or used to denigrate or defeat the opposing view






11. To reduce complex matters to an either/or logic






12. Does not acknowledge the possibility of a neutral position






13. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






14. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






15. Claims attack the person and not the issue






16. Assumes that the premise is not ideal - but a wiser choice than the opponent's






17. Appeal to an unqualified expert






18. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






19. The feelings or emotions that are evoked from a word






20. A false argument; an argument that appears to be logical - but in fact is not logical






21. The dictionary definition of a word






22. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






23. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






24. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






25. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






26. An expressed opinion - statement - or point of view






27. Telling only positive things about something or someone - without giving evidence or facts






28. The generally held opinion held prior to the debate






29. A discussion adhering to parliamentary rules of proposition between two opposing sides






30. A fact that may be used to infer another fact






31. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






32. Assumes because one thing is allowed - worse things will occur after






33. Inducement to act by argument or reasoning or entreaty






34. Statements claiming that some proposition is untrue or incorrect






35. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






36. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






37. What is the best or most accurate definition?






38. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






39. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






40. The side that will oppose the proposition






41. The side that will argue the proposition






42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






43. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






44. What course of action should we take as a government - nation - country - or culture?






45. What is the best or most accurate interpretation?






46. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






47. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






48. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






49. Assumes a statement's conclusion is true without any sufficient evidence






50. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)