Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An emotional appeal that stirs the feelings of the audience/reader/listener






2. An expressed opinion - statement - or point of view






3. What course of action should we take as a government - nation - country - or culture?






4. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






5. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






6. An argument whose conclusion does not follow from its premise






7. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






8. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






9. The process of selecting - organizing - and interpreting our experiences






10. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






11. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






12. Appeal to an unqualified expert






13. The dictionary definition of a word






14. Takes as evidence what it claims to prove






15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






16. The side that will oppose the proposition






17. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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18. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






19. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






20. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






21. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






22. Assumes a statement's conclusion is true without any sufficient evidence






23. Is it moral - right - wrong - ethical - pretty - ugly?






24. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






25. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






26. A discussion adhering to parliamentary rules of proposition between two opposing sides






27. The generally held opinion held prior to the debate






28. Inducement to act by argument or reasoning or entreaty






29. To treat one cause among many as if it is the single cause






30. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






31. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






32. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






33. What is the best or most accurate interpretation?






34. A false argument; an argument that appears to be logical - but in fact is not logical






35. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






36. Claims attack the person and not the issue






37. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






38. To reduce complex matters to an either/or logic






39. The feelings or emotions that are evoked from a word






40. Sequential relationship is misinterpreted as causal (this caused that)






41. Assumes that the premise is not ideal - but a wiser choice than the opponent's






42. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






43. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






44. What is the best or most accurate definition?






45. The side that will argue the proposition






46. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






47. Telling only positive things about something or someone - without giving evidence or facts






48. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






49. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






50. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.