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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
fact
unique claim
branding
2. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
characteristics of a 'good' arguer
bias
proposition of value
False Analogy
3. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
plain folk
avant-farde
syllogism
4. An emotional appeal that stirs the feelings of the audience/reader/listener
Propaganda
Limited Options ; Either/Or
Connotation
Pathos
5. Statements claiming that some proposition is untrue or incorrect
Proponent
transfer
Rebuttal
common cause
6. An argument whose conclusion does not follow from its premise
testimonials
Non sequitur
emotional appeal
weasel words
7. The process of selecting - organizing - and interpreting our experiences
perception
physical evidence
proposition of value
fallacy
8. Claims attack the person and not the issue
circumstantial evidence
Ad Hominem
Denotation
unique claim
9. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
unfinished claim
Burden of Proof
common cause
10. Assumes that the premise is not ideal - but a wiser choice than the opponent's
fact
branding
Persuasion
Lesser of Two Evils
11. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
straw man
bias
Status Quo
rhetorical claim
12. Telling only positive things about something or someone - without giving evidence or facts
opinion
glittering generality
branding
Post Hoc - Ergo Propter Hoc
13. What is the best or most accurate definition?
Ipse Dixit
circumstantial evidence
False Analogy
proposition of definition
14. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
Pathos
Circular Reasoning
transfer
15. Takes as evidence what it claims to prove
characteristics of a 'good' arguer
Circular Reasoning
rhetoric
proposition of policy
16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ipse Dixit
Circular Reasoning
unique claim
Ethos
17. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Post Hoc - Ergo Propter Hoc
avant-farde
Opposition
proposition of policy
18. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Rebuttal
false dichotomy
plain folk
19. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
false dichotomy
Debate
rhetoric
20. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
dramatic evidence
straw man
snob appeal
bias
21. Assumes a statement's conclusion is true without any sufficient evidence
Slippery Slope
enthymeme
Begging the Question/Assertion
claim
22. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
straw man
Proponent
Limited Options ; Either/Or
plain folk
23. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Ipse Dixit
nonessential information
proposition of interpretation
Connotation
24. Questioning or proving the existence or actuality of some event - action - thing - person
perception
claim
physical evidence
proposition of policy
25. Facts - figures - numbers - graphs - charts - polls - surveys
dramatic evidence
testimonials
statistical evidence
Slippery Slope
26. Sequential relationship is misinterpreted as causal (this caused that)
rhetorical claim
Post Hoc - Ergo Propter Hoc
false dichotomy
characteristics of a 'good' arguer
27. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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28. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
branding
the unspoken premises of an enthymeme
rhetoric
weasel words
29. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
False Analogy
snob appeal
Ethos
Burden of Proof
30. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
proposition of interpretation
reason
Proof
31. Inducement to act by argument or reasoning or entreaty
Persuasion
Propaganda
syllogism
rhetoric
32. What is the best or most accurate interpretation?
proposition of interpretation
dramatic evidence
Logos
fallacy
33. The side that will oppose the proposition
perception
Opposition
snob appeal
proposition of interpretation
34. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
statistical evidence
false dichotomy
branding
Rebuttal
35. Is it moral - right - wrong - ethical - pretty - ugly?
opinion
proposition of value
Persuasion
claim
36. To treat one cause among many as if it is the single cause
rhetoric
Proof
common cause
bias
37. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
common cause
testimonials
propaganda
opinion
38. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
the unspoken premises of an enthymeme
syllogism
Logos
Opposition
39. What course of action should we take as a government - nation - country - or culture?
straw man
glittering generality
Proponent
proposition of policy
40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
statistical evidence
unique claim
proposition of definition
reason
41. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
proposition of interpretation
weasel words
propaganda
Denotation
42. Appeal to an unqualified expert
essential information
testimonials
Ipse Dixit
basic rhetorical questions
43. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
emotional appeal
branding
nonessential information
Propaganda
44. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
snob appeal
Begging the Question/Assertion
evidence
components of an argument
45. Assumes because one thing is allowed - worse things will occur after
physical evidence
plain folk
Slippery Slope
Ipse Dixit
46. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Proponent
evidence
rhetoric
Limited Options ; Either/Or
47. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
syllogism
bandwagon
snob appeal
opinion
48. To reduce complex matters to an either/or logic
false dichotomy
Opposition
weasel words
bias
49. The generally held opinion held prior to the debate
Status Quo
statistical evidence
rhetorical claim
Burden of Proof
50. A fact that may be used to infer another fact
nonessential information
proposition of value
glittering generality
circumstantial evidence
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