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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
branding
Proof
snob appeal
bandwagon
2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
essential information
Lesser of Two Evils
plain folk
3. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
evidence
Ipse Dixit
reason
4. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
dramatic evidence
unique claim
Proponent
5. Does not acknowledge the possibility of a neutral position
proposition of policy
Limited Options ; Either/Or
Lesser of Two Evils
perception
6. An expressed opinion - statement - or point of view
claim
branding
Propaganda
Persuasion
7. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
unique claim
Connotation
branding
bandwagon
8. Claims attack the person and not the issue
Ad Hominem
Pathos
rhetorical claim
physical evidence
9. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Pathos
bias
Rebuttal
10. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
transfer
propaganda
Rebuttal
unfinished claim
11. The generally held opinion held prior to the debate
reason
plain folk
Status Quo
dramatic evidence
12. Sequential relationship is misinterpreted as causal (this caused that)
avant-farde
bias
Ethos
Post Hoc - Ergo Propter Hoc
13. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
testimonials
Logos
Post Hoc - Ergo Propter Hoc
Circular Reasoning
14. What is the best or most accurate interpretation?
snob appeal
Post Hoc - Ergo Propter Hoc
false dichotomy
proposition of interpretation
15. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
essential information
basic rhetorical questions
rhetoric
unfinished claim
16. Assumes because one thing is allowed - worse things will occur after
rhetoric
Connotation
Slippery Slope
proposition of policy
17. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
avant-farde
unfinished claim
claim
Lesser of Two Evils
18. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
reason
dramatic evidence
evidence
19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Circular Reasoning
avant-farde
weasel words
syllogism
20. To treat one cause among many as if it is the single cause
Begging the Question/Assertion
evidence
rhetoric
common cause
21. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
rhetorical claim
Status Quo
fallacy
straw man
22. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Slippery Slope
evidence
emotional appeal
weasel words
23. The side that will oppose the proposition
testimonials
common cause
glittering generality
Opposition
24. The dictionary definition of a word
essential information
Lesser of Two Evils
physical evidence
Denotation
25. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Status Quo
weasel words
physical evidence
transfer
26. The feelings or emotions that are evoked from a word
Connotation
perception
Circular Reasoning
unique claim
27. Statements claiming that some proposition is untrue or incorrect
rhetorical claim
Proof
Rebuttal
the unspoken premises of an enthymeme
28. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
False Analogy
Pathos
weasel words
29. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
Ad Hominem
proposition of interpretation
nonessential information
30. The process of selecting - organizing - and interpreting our experiences
claim
weasel words
Proof
perception
31. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Connotation
Propaganda
bandwagon
basic rhetorical questions
32. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
characteristics of a 'good' arguer
False Analogy
essential information
33. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
unfinished claim
Limited Options ; Either/Or
rhetorical claim
34. A false argument; an argument that appears to be logical - but in fact is not logical
Debate
fallacy
Status Quo
snob appeal
35. Facts - figures - numbers - graphs - charts - polls - surveys
Post Hoc - Ergo Propter Hoc
statistical evidence
basic rhetorical questions
Proponent
36. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
Begging the Question/Assertion
bias
branding
37. Takes as evidence what it claims to prove
statistical evidence
Begging the Question/Assertion
Ipse Dixit
Circular Reasoning
38. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
characteristics of a 'good' arguer
nonessential information
reason
proposition of interpretation
39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
glittering generality
reason
Limited Options ; Either/Or
branding
40. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
nonessential information
Proposition
rhetoric
avant-farde
41. Assumes that the premise is not ideal - but a wiser choice than the opponent's
physical evidence
enthymeme
Limited Options ; Either/Or
Lesser of Two Evils
42. A suggestion that is offered for consideration or acceptance
proposition of value
transfer
Proposition
snob appeal
43. Evidence supporting the team's position or used to denigrate or defeat the opposing view
evidence
proposition of interpretation
Proof
Post Hoc - Ergo Propter Hoc
44. The side that will argue the proposition
essential information
Proponent
evidence
avant-farde
45. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Ad Hominem
weasel words
Connotation
testimonials
46. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Proof
proposition of interpretation
dramatic evidence
Denotation
47. What is the best or most accurate definition?
the unspoken premises of an enthymeme
proposition of definition
proposition of policy
characteristics of a 'good' arguer
48. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
proposition of definition
physical evidence
Logos
bias
49. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
plain folk
testimonials
False Analogy
Proponent
50. Is it moral - right - wrong - ethical - pretty - ugly?
Post Hoc - Ergo Propter Hoc
proposition of value
essential information
Opposition
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