Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






2. What is the best or most accurate definition?






3. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






4. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






5. To treat one cause among many as if it is the single cause






6. Telling only positive things about something or someone - without giving evidence or facts






7. To reduce complex matters to an either/or logic






8. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






9. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






10. Inducement to act by argument or reasoning or entreaty






11. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






12. Assumes that the premise is not ideal - but a wiser choice than the opponent's






13. Questioning or proving the existence or actuality of some event - action - thing - person






14. The side that will oppose the proposition






15. Is it moral - right - wrong - ethical - pretty - ugly?






16. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






17. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






18. Assumes a statement's conclusion is true without any sufficient evidence






19. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






20. The dictionary definition of a word






21. Appeal to an unqualified expert






22. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






23. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






24. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






25. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






26. A suggestion that is offered for consideration or acceptance






27. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






28. The process of selecting - organizing - and interpreting our experiences






29. Evidence supporting the team's position or used to denigrate or defeat the opposing view






30. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






31. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






32. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






33. An argument whose conclusion does not follow from its premise






34. The side that will argue the proposition






35. The generally held opinion held prior to the debate






36. Does not acknowledge the possibility of a neutral position






37. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






38. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






39. Takes as evidence what it claims to prove






40. A false argument; an argument that appears to be logical - but in fact is not logical






41. Claims attack the person and not the issue






42. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






43. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






44. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






45. What is the best or most accurate interpretation?






46. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






47. A discussion adhering to parliamentary rules of proposition between two opposing sides






48. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






49. Statements claiming that some proposition is untrue or incorrect






50. Assumes because one thing is allowed - worse things will occur after