Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






2. Assumes a statement's conclusion is true without any sufficient evidence






3. Does not acknowledge the possibility of a neutral position






4. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






5. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






6. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






7. Assumes because one thing is allowed - worse things will occur after






8. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






9. A suggestion that is offered for consideration or acceptance






10. A discussion adhering to parliamentary rules of proposition between two opposing sides






11. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






12. What is the best or most accurate interpretation?






13. Claims attack the person and not the issue






14. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






16. What is the best or most accurate definition?






17. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






18. Inducement to act by argument or reasoning or entreaty






19. Appeal to an unqualified expert






20. Sequential relationship is misinterpreted as causal (this caused that)






21. The generally held opinion held prior to the debate






22. What course of action should we take as a government - nation - country - or culture?






23. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






24. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






26. An expressed opinion - statement - or point of view






27. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






28. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






29. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






30. The process of selecting - organizing - and interpreting our experiences






31. The dictionary definition of a word






32. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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33. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






34. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






35. A fact that may be used to infer another fact






36. Telling only positive things about something or someone - without giving evidence or facts






37. Statements claiming that some proposition is untrue or incorrect






38. An argument whose conclusion does not follow from its premise






39. To reduce complex matters to an either/or logic






40. Assumes that the premise is not ideal - but a wiser choice than the opponent's






41. Questioning or proving the existence or actuality of some event - action - thing - person






42. Takes as evidence what it claims to prove






43. To treat one cause among many as if it is the single cause






44. The side that will argue the proposition






45. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






46. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






47. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






49. An emotional appeal that stirs the feelings of the audience/reader/listener






50. The side that will oppose the proposition