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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statements claiming that some proposition is untrue or incorrect
Rebuttal
unfinished claim
Begging the Question/Assertion
perception
2. An argument whose conclusion does not follow from its premise
proposition of value
Non sequitur
proposition of policy
Status Quo
3. The side that will argue the proposition
Proponent
branding
unique claim
bandwagon
4. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
enthymeme
Rebuttal
propaganda
5. Assumes a statement's conclusion is true without any sufficient evidence
syllogism
Slippery Slope
Begging the Question/Assertion
Status Quo
6. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
transfer
enthymeme
glittering generality
avant-farde
7. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
the unspoken premises of an enthymeme
nonessential information
Lesser of Two Evils
unique claim
8. What is the best or most accurate definition?
circumstantial evidence
Rebuttal
proposition of definition
the unspoken premises of an enthymeme
9. Claims attack the person and not the issue
syllogism
glittering generality
Ad Hominem
bandwagon
10. Sequential relationship is misinterpreted as causal (this caused that)
Denotation
Post Hoc - Ergo Propter Hoc
emotional appeal
snob appeal
11. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
rhetoric
propaganda
statistical evidence
bandwagon
12. Assumes that the premise is not ideal - but a wiser choice than the opponent's
false dichotomy
components of an argument
common cause
Lesser of Two Evils
13. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
rhetoric
Opposition
plain folk
14. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Burden of Proof
false dichotomy
Propaganda
Ethos
15. Questioning or proving the existence or actuality of some event - action - thing - person
propaganda
Ipse Dixit
emotional appeal
physical evidence
16. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
emotional appeal
weasel words
unfinished claim
Post Hoc - Ergo Propter Hoc
17. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Persuasion
rhetorical claim
Connotation
Opposition
18. The side that will oppose the proposition
Begging the Question/Assertion
Opposition
Proposition
common cause
19. The generally held opinion held prior to the debate
fact
common cause
Status Quo
fallacy
20. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
snob appeal
Burden of Proof
opinion
weasel words
21. Appeal to an unqualified expert
Ipse Dixit
Circular Reasoning
glittering generality
components of an argument
22. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Begging the Question/Assertion
fact
Proposition
branding
23. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Proponent
bias
the unspoken premises of an enthymeme
reason
24. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
straw man
weasel words
Ethos
transfer
25. Is it moral - right - wrong - ethical - pretty - ugly?
fallacy
Rebuttal
Persuasion
proposition of value
26. Inducement to act by argument or reasoning or entreaty
Ipse Dixit
proposition of policy
statistical evidence
Persuasion
27. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
physical evidence
emotional appeal
propaganda
Lesser of Two Evils
28. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
circumstantial evidence
essential information
common cause
29. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
emotional appeal
basic rhetorical questions
snob appeal
30. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Denotation
nonessential information
perception
Burden of Proof
31. The dictionary definition of a word
Denotation
Limited Options ; Either/Or
Proof
unfinished claim
32. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
opinion
Lesser of Two Evils
avant-farde
unfinished claim
33. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Burden of Proof
common cause
essential information
Ethos
34. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Ipse Dixit
evidence
components of an argument
syllogism
35. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
statistical evidence
dramatic evidence
False Analogy
36. Telling only positive things about something or someone - without giving evidence or facts
fact
statistical evidence
glittering generality
snob appeal
37. Facts - figures - numbers - graphs - charts - polls - surveys
proposition of definition
statistical evidence
bandwagon
Proponent
38. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Debate
Slippery Slope
straw man
39. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Proof
avant-farde
testimonials
the unspoken premises of an enthymeme
40. A suggestion that is offered for consideration or acceptance
Proposition
common cause
circumstantial evidence
essential information
41. To reduce complex matters to an either/or logic
emotional appeal
false dichotomy
reason
bandwagon
42. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
rhetoric
nonessential information
basic rhetorical questions
propaganda
43. An emotional appeal that stirs the feelings of the audience/reader/listener
rhetorical claim
enthymeme
Debate
Pathos
44. Does not acknowledge the possibility of a neutral position
enthymeme
Logos
Limited Options ; Either/Or
Proponent
45. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
avant-farde
reason
branding
46. A fact that may be used to infer another fact
circumstantial evidence
branding
essential information
Propaganda
47. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
common cause
syllogism
Persuasion
the unspoken premises of an enthymeme
48. What is the best or most accurate interpretation?
proposition of interpretation
snob appeal
glittering generality
proposition of policy
49. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Rebuttal
bandwagon
claim
50. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
the unspoken premises of an enthymeme
branding
proposition of value
fact