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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert
Ipse Dixit
physical evidence
fallacy
Circular Reasoning
2. The feelings or emotions that are evoked from a word
fact
Begging the Question/Assertion
circumstantial evidence
Connotation
3. Inducement to act by argument or reasoning or entreaty
proposition of policy
Persuasion
Lesser of Two Evils
Propaganda
4. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
fallacy
dramatic evidence
physical evidence
avant-farde
5. Takes as evidence what it claims to prove
rhetoric
Circular Reasoning
plain folk
Proof
6. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
unfinished claim
physical evidence
Debate
7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Debate
Ipse Dixit
rhetoric
8. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
evidence
False Analogy
physical evidence
9. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
statistical evidence
Ipse Dixit
bandwagon
Lesser of Two Evils
10. Sequential relationship is misinterpreted as causal (this caused that)
bias
Ad Hominem
Post Hoc - Ergo Propter Hoc
transfer
11. What course of action should we take as a government - nation - country - or culture?
testimonials
proposition of policy
fallacy
characteristics of a 'good' arguer
12. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Connotation
rhetorical claim
Ethos
statistical evidence
13. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
bias
Burden of Proof
basic rhetorical questions
14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Ad Hominem
snob appeal
avant-farde
rhetoric
15. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
opinion
evidence
Denotation
Ipse Dixit
16. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Debate
transfer
emotional appeal
components of an argument
17. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Status Quo
avant-farde
Rebuttal
components of an argument
18. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
opinion
fact
bias
syllogism
19. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Post Hoc - Ergo Propter Hoc
perception
claim
20. To treat one cause among many as if it is the single cause
claim
Proof
common cause
false dichotomy
21. To reduce complex matters to an either/or logic
nonessential information
perception
transfer
false dichotomy
22. The dictionary definition of a word
evidence
propaganda
Circular Reasoning
Denotation
23. Statements claiming that some proposition is untrue or incorrect
basic rhetorical questions
Rebuttal
components of an argument
reason
24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
evidence
syllogism
emotional appeal
Non sequitur
25. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
emotional appeal
Ad Hominem
characteristics of a 'good' arguer
testimonials
26. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Persuasion
Proof
proposition of definition
statistical evidence
27. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Proof
rhetoric
bias
perception
28. A fact that may be used to infer another fact
emotional appeal
circumstantial evidence
proposition of value
plain folk
29. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Slippery Slope
enthymeme
Lesser of Two Evils
Opposition
30. A discussion adhering to parliamentary rules of proposition between two opposing sides
Burden of Proof
Slippery Slope
Debate
Pathos
31. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Burden of Proof
Ipse Dixit
Post Hoc - Ergo Propter Hoc
nonessential information
32. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
Ipse Dixit
Debate
plain folk
33. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
Pathos
Proponent
dramatic evidence
34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
characteristics of a 'good' arguer
weasel words
rhetoric
circumstantial evidence
35. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
Proponent
bandwagon
Ad Hominem
36. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Denotation
transfer
Propaganda
branding
37. The side that will argue the proposition
Opposition
Proponent
False Analogy
claim
38. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Lesser of Two Evils
nonessential information
propaganda
evidence
39. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
nonessential information
Rebuttal
reason
Logos
40. What is the best or most accurate definition?
proposition of definition
Status Quo
components of an argument
Denotation
41. What is the best or most accurate interpretation?
proposition of interpretation
glittering generality
Limited Options ; Either/Or
characteristics of a 'good' arguer
42. Facts - figures - numbers - graphs - charts - polls - surveys
characteristics of a 'good' arguer
branding
claim
statistical evidence
43. The generally held opinion held prior to the debate
Limited Options ; Either/Or
characteristics of a 'good' arguer
proposition of policy
Status Quo
44. The process of selecting - organizing - and interpreting our experiences
fact
perception
nonessential information
syllogism
45. An expressed opinion - statement - or point of view
opinion
fallacy
enthymeme
claim
46. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
essential information
glittering generality
False Analogy
common cause
47. A suggestion that is offered for consideration or acceptance
proposition of policy
Proposition
testimonials
unique claim
48. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Ad Hominem
plain folk
Post Hoc - Ergo Propter Hoc
opinion
49. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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50. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Logos
Denotation
fact
weasel words