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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Connotation
enthymeme
reason
plain folk
2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
bias
Ethos
Rebuttal
rhetorical claim
3. The side that will argue the proposition
Proof
Lesser of Two Evils
Proponent
circumstantial evidence
4. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
basic rhetorical questions
fallacy
Propaganda
5. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
claim
common cause
circumstantial evidence
6. A fact that may be used to infer another fact
proposition of value
Logos
circumstantial evidence
Circular Reasoning
7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
emotional appeal
Limited Options ; Either/Or
claim
straw man
8. Assumes that the premise is not ideal - but a wiser choice than the opponent's
reason
physical evidence
rhetorical claim
Lesser of Two Evils
9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Propaganda
False Analogy
circumstantial evidence
Proof
10. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
circumstantial evidence
reason
characteristics of a 'good' arguer
the unspoken premises of an enthymeme
11. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
rhetorical claim
fact
emotional appeal
Ad Hominem
12. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
bias
statistical evidence
Propaganda
13. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
branding
essential information
components of an argument
reason
14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
proposition of value
Non sequitur
avant-farde
False Analogy
15. Assumes a statement's conclusion is true without any sufficient evidence
circumstantial evidence
Lesser of Two Evils
straw man
Begging the Question/Assertion
16. To reduce complex matters to an either/or logic
Persuasion
testimonials
Propaganda
false dichotomy
17. Claims attack the person and not the issue
Post Hoc - Ergo Propter Hoc
straw man
Ad Hominem
fact
18. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Ad Hominem
Pathos
Opposition
19. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Circular Reasoning
avant-farde
basic rhetorical questions
20. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
components of an argument
proposition of value
unfinished claim
21. An emotional appeal that stirs the feelings of the audience/reader/listener
transfer
weasel words
Pathos
Debate
22. An argument whose conclusion does not follow from its premise
Non sequitur
enthymeme
Ethos
bias
23. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
components of an argument
evidence
snob appeal
Connotation
24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
evidence
statistical evidence
proposition of value
emotional appeal
25. Is it moral - right - wrong - ethical - pretty - ugly?
the unspoken premises of an enthymeme
Propaganda
proposition of value
Debate
26. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
branding
Burden of Proof
enthymeme
plain folk
27. What is the best or most accurate definition?
proposition of definition
bias
characteristics of a 'good' arguer
bandwagon
28. Takes as evidence what it claims to prove
enthymeme
fallacy
statistical evidence
Circular Reasoning
29. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Limited Options ; Either/Or
perception
syllogism
30. What course of action should we take as a government - nation - country - or culture?
proposition of policy
essential information
Proposition
testimonials
31. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
circumstantial evidence
syllogism
basic rhetorical questions
rhetoric
32. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
glittering generality
essential information
plain folk
33. The side that will oppose the proposition
Denotation
fact
Opposition
perception
34. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
unique claim
nonessential information
branding
Denotation
35. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Rebuttal
Opposition
Proponent
bandwagon
36. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Proposition
proposition of value
essential information
propaganda
37. An expressed opinion - statement - or point of view
fact
nonessential information
essential information
claim
38. A suggestion that is offered for consideration or acceptance
Proposition
branding
emotional appeal
Connotation
39. Appeal to an unqualified expert
components of an argument
branding
Ipse Dixit
bias
40. To treat one cause among many as if it is the single cause
common cause
snob appeal
proposition of definition
Status Quo
41. The process of selecting - organizing - and interpreting our experiences
perception
Lesser of Two Evils
common cause
False Analogy
42. What is the best or most accurate interpretation?
proposition of interpretation
physical evidence
Proposition
dramatic evidence
43. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
weasel words
Post Hoc - Ergo Propter Hoc
Proof
rhetoric
44. Statements claiming that some proposition is untrue or incorrect
Rebuttal
dramatic evidence
statistical evidence
rhetorical claim
45. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
statistical evidence
Ethos
avant-farde
bias
46. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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47. The generally held opinion held prior to the debate
common cause
Circular Reasoning
Propaganda
Status Quo
48. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
syllogism
opinion
Proof
Limited Options ; Either/Or
49. The feelings or emotions that are evoked from a word
Slippery Slope
unique claim
emotional appeal
Connotation
50. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
proposition of value
testimonials
basic rhetorical questions
proposition of interpretation