Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






3. The side that will argue the proposition






4. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






5. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






6. A fact that may be used to infer another fact






7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






8. Assumes that the premise is not ideal - but a wiser choice than the opponent's






9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






10. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






11. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






12. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






13. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






15. Assumes a statement's conclusion is true without any sufficient evidence






16. To reduce complex matters to an either/or logic






17. Claims attack the person and not the issue






18. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






19. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






20. Facts - figures - numbers - graphs - charts - polls - surveys






21. An emotional appeal that stirs the feelings of the audience/reader/listener






22. An argument whose conclusion does not follow from its premise






23. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






25. Is it moral - right - wrong - ethical - pretty - ugly?






26. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






27. What is the best or most accurate definition?






28. Takes as evidence what it claims to prove






29. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






30. What course of action should we take as a government - nation - country - or culture?






31. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






32. Questioning or proving the existence or actuality of some event - action - thing - person






33. The side that will oppose the proposition






34. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






35. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






36. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






37. An expressed opinion - statement - or point of view






38. A suggestion that is offered for consideration or acceptance






39. Appeal to an unqualified expert






40. To treat one cause among many as if it is the single cause






41. The process of selecting - organizing - and interpreting our experiences






42. What is the best or most accurate interpretation?






43. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






44. Statements claiming that some proposition is untrue or incorrect






45. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






46. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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47. The generally held opinion held prior to the debate






48. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






49. The feelings or emotions that are evoked from a word






50. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games