Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






2. Evidence supporting the team's position or used to denigrate or defeat the opposing view






3. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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5. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






6. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






7. Facts - figures - numbers - graphs - charts - polls - surveys






8. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






9. Does not acknowledge the possibility of a neutral position






10. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






11. A suggestion that is offered for consideration or acceptance






12. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






13. Assumes a statement's conclusion is true without any sufficient evidence






14. An argument whose conclusion does not follow from its premise






15. What course of action should we take as a government - nation - country - or culture?






16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






17. To reduce complex matters to an either/or logic






18. A fact that may be used to infer another fact






19. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






20. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






21. Questioning or proving the existence or actuality of some event - action - thing - person






22. The feelings or emotions that are evoked from a word






23. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






24. Claims attack the person and not the issue






25. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






26. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






27. Appeal to an unqualified expert






28. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






29. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






30. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






31. The generally held opinion held prior to the debate






32. The side that will argue the proposition






33. Assumes because one thing is allowed - worse things will occur after






34. Is it moral - right - wrong - ethical - pretty - ugly?






35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






36. The process of selecting - organizing - and interpreting our experiences






37. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






38. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






40. Telling only positive things about something or someone - without giving evidence or facts






41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






42. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






43. To treat one cause among many as if it is the single cause






44. A false argument; an argument that appears to be logical - but in fact is not logical






45. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






46. What is the best or most accurate definition?






47. What is the best or most accurate interpretation?






48. The dictionary definition of a word






49. An expressed opinion - statement - or point of view






50. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with