Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To reduce complex matters to an either/or logic






2. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






3. The side that will oppose the proposition






4. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






6. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






7. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






8. Assumes a statement's conclusion is true without any sufficient evidence






9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






10. Assumes because one thing is allowed - worse things will occur after






11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






12. Statements claiming that some proposition is untrue or incorrect






13. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






14. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






15. Does not acknowledge the possibility of a neutral position






16. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






18. Evidence supporting the team's position or used to denigrate or defeat the opposing view






19. A false argument; an argument that appears to be logical - but in fact is not logical






20. Telling only positive things about something or someone - without giving evidence or facts






21. The side that will argue the proposition






22. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






23. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






24. The process of selecting - organizing - and interpreting our experiences






25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






26. The generally held opinion held prior to the debate






27. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






28. The dictionary definition of a word






29. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






31. A discussion adhering to parliamentary rules of proposition between two opposing sides






32. An emotional appeal that stirs the feelings of the audience/reader/listener






33. What is the best or most accurate definition?






34. A suggestion that is offered for consideration or acceptance






35. A fact that may be used to infer another fact






36. Inducement to act by argument or reasoning or entreaty






37. An expressed opinion - statement - or point of view






38. An argument whose conclusion does not follow from its premise






39. Appeal to an unqualified expert






40. The feelings or emotions that are evoked from a word






41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






42. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






43. Questioning or proving the existence or actuality of some event - action - thing - person






44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






45. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






46. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






47. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






48. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






49. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






50. Facts - figures - numbers - graphs - charts - polls - surveys