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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert
testimonials
proposition of definition
plain folk
Ipse Dixit
2. Questioning or proving the existence or actuality of some event - action - thing - person
Propaganda
Proponent
Connotation
physical evidence
3. A discussion adhering to parliamentary rules of proposition between two opposing sides
Begging the Question/Assertion
rhetorical claim
Denotation
Debate
4. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Burden of Proof
Pathos
essential information
5. The generally held opinion held prior to the debate
transfer
Status Quo
basic rhetorical questions
essential information
6. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
components of an argument
plain folk
transfer
fact
7. Takes as evidence what it claims to prove
weasel words
avant-farde
Circular Reasoning
circumstantial evidence
8. An expressed opinion - statement - or point of view
Ipse Dixit
emotional appeal
testimonials
claim
9. The dictionary definition of a word
Debate
perception
Denotation
unfinished claim
10. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
rhetoric
Ethos
circumstantial evidence
characteristics of a 'good' arguer
11. The side that will oppose the proposition
perception
straw man
Opposition
components of an argument
12. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
avant-farde
snob appeal
enthymeme
Opposition
13. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Begging the Question/Assertion
components of an argument
branding
bias
14. The process of selecting - organizing - and interpreting our experiences
branding
false dichotomy
components of an argument
perception
15. Claims attack the person and not the issue
circumstantial evidence
weasel words
Ad Hominem
reason
16. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
bias
common cause
Connotation
17. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
enthymeme
Ethos
avant-farde
proposition of definition
18. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Ethos
glittering generality
statistical evidence
emotional appeal
19. A suggestion that is offered for consideration or acceptance
Persuasion
Proposition
emotional appeal
reason
20. Assumes because one thing is allowed - worse things will occur after
Begging the Question/Assertion
Non sequitur
Circular Reasoning
Slippery Slope
21. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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22. What is the best or most accurate definition?
Lesser of Two Evils
common cause
statistical evidence
proposition of definition
23. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Rebuttal
evidence
Circular Reasoning
24. Statements claiming that some proposition is untrue or incorrect
Rebuttal
rhetorical claim
evidence
Ad Hominem
25. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Debate
basic rhetorical questions
branding
Logos
26. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetoric
rhetorical claim
False Analogy
branding
27. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
rhetoric
syllogism
glittering generality
claim
28. The side that will argue the proposition
fallacy
Proponent
statistical evidence
plain folk
29. A false argument; an argument that appears to be logical - but in fact is not logical
Connotation
Denotation
fallacy
Circular Reasoning
30. Facts - figures - numbers - graphs - charts - polls - surveys
straw man
Ipse Dixit
rhetoric
statistical evidence
31. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
claim
Denotation
fact
32. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
proposition of definition
reason
Status Quo
statistical evidence
33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Pathos
perception
bias
evidence
34. To reduce complex matters to an either/or logic
branding
Begging the Question/Assertion
essential information
false dichotomy
35. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
straw man
Proposition
unique claim
bandwagon
36. Sequential relationship is misinterpreted as causal (this caused that)
basic rhetorical questions
Post Hoc - Ergo Propter Hoc
characteristics of a 'good' arguer
statistical evidence
37. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
statistical evidence
rhetoric
Proof
Status Quo
38. To treat one cause among many as if it is the single cause
Connotation
Proponent
Limited Options ; Either/Or
common cause
39. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
physical evidence
fact
basic rhetorical questions
opinion
40. What course of action should we take as a government - nation - country - or culture?
enthymeme
Post Hoc - Ergo Propter Hoc
Proponent
proposition of policy
41. A fact that may be used to infer another fact
reason
propaganda
Proponent
circumstantial evidence
42. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Persuasion
straw man
proposition of value
False Analogy
43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Limited Options ; Either/Or
fallacy
components of an argument
perception
44. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
bandwagon
Ethos
Begging the Question/Assertion
45. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
Connotation
Propaganda
Burden of Proof
46. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
glittering generality
weasel words
bandwagon
statistical evidence
47. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
basic rhetorical questions
Proof
reason
snob appeal
48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
straw man
Circular Reasoning
proposition of policy
49. Inducement to act by argument or reasoning or entreaty
weasel words
branding
Opposition
Persuasion
50. An emotional appeal that stirs the feelings of the audience/reader/listener
evidence
Pathos
False Analogy
bandwagon