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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
physical evidence
syllogism
fact
weasel words
2. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Proof
Limited Options ; Either/Or
bandwagon
Burden of Proof
3. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Denotation
Proposition
dramatic evidence
rhetoric
4. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Opposition
proposition of value
syllogism
5. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Begging the Question/Assertion
rhetorical claim
bias
branding
6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
weasel words
basic rhetorical questions
dramatic evidence
straw man
7. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
transfer
Ethos
syllogism
avant-farde
8. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
unique claim
common cause
Persuasion
9. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Rebuttal
Pathos
plain folk
rhetorical claim
10. To treat one cause among many as if it is the single cause
syllogism
transfer
opinion
common cause
11. Claims attack the person and not the issue
Ipse Dixit
components of an argument
bandwagon
Ad Hominem
12. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Connotation
bias
unfinished claim
13. A discussion adhering to parliamentary rules of proposition between two opposing sides
Opposition
plain folk
Debate
essential information
14. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
physical evidence
enthymeme
False Analogy
15. Inducement to act by argument or reasoning or entreaty
Persuasion
Proposition
evidence
proposition of interpretation
16. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
syllogism
Post Hoc - Ergo Propter Hoc
Rebuttal
17. An expressed opinion - statement - or point of view
claim
fallacy
snob appeal
Connotation
18. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Persuasion
plain folk
Ipse Dixit
emotional appeal
19. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
components of an argument
Proof
nonessential information
20. Questioning or proving the existence or actuality of some event - action - thing - person
statistical evidence
weasel words
physical evidence
glittering generality
21. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
snob appeal
Circular Reasoning
proposition of interpretation
22. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Proposition
Opposition
Connotation
branding
23. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
claim
proposition of definition
transfer
opinion
24. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
rhetoric
proposition of value
transfer
25. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Proof
Lesser of Two Evils
Ad Hominem
characteristics of a 'good' arguer
26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
testimonials
Burden of Proof
Persuasion
transfer
27. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
statistical evidence
characteristics of a 'good' arguer
false dichotomy
28. Statements claiming that some proposition is untrue or incorrect
proposition of definition
Rebuttal
bias
fallacy
29. What is the best or most accurate definition?
unique claim
Logos
proposition of definition
Proponent
30. Assumes a statement's conclusion is true without any sufficient evidence
Ad Hominem
Begging the Question/Assertion
Propaganda
Non sequitur
31. What course of action should we take as a government - nation - country - or culture?
proposition of policy
Connotation
evidence
snob appeal
32. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Logos
Begging the Question/Assertion
reason
evidence
33. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Burden of Proof
propaganda
the unspoken premises of an enthymeme
Proof
34. Does not acknowledge the possibility of a neutral position
Post Hoc - Ergo Propter Hoc
Lesser of Two Evils
Slippery Slope
Limited Options ; Either/Or
35. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
nonessential information
Connotation
rhetorical claim
reason
36. An argument whose conclusion does not follow from its premise
Status Quo
Non sequitur
Begging the Question/Assertion
Opposition
37. The process of selecting - organizing - and interpreting our experiences
Opposition
perception
Pathos
transfer
38. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
branding
rhetoric
reason
proposition of policy
39. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
enthymeme
bandwagon
bias
Logos
40. A fact that may be used to infer another fact
Debate
circumstantial evidence
unfinished claim
weasel words
41. The side that will oppose the proposition
Slippery Slope
Begging the Question/Assertion
Post Hoc - Ergo Propter Hoc
Opposition
42. To reduce complex matters to an either/or logic
plain folk
straw man
false dichotomy
Begging the Question/Assertion
43. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Begging the Question/Assertion
weasel words
bias
44. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
emotional appeal
plain folk
components of an argument
rhetoric
45. Facts - figures - numbers - graphs - charts - polls - surveys
Rebuttal
statistical evidence
fallacy
Denotation
46. The generally held opinion held prior to the debate
propaganda
Ethos
Status Quo
Pathos
47. Assumes because one thing is allowed - worse things will occur after
bias
Slippery Slope
evidence
dramatic evidence
48. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
statistical evidence
unfinished claim
proposition of definition
49. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
proposition of policy
fact
dramatic evidence
50. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Ethos
Proposition
claim