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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






2. To reduce complex matters to an either/or logic






3. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






4. To treat one cause among many as if it is the single cause






5. The feelings or emotions that are evoked from a word






6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






8. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






9. An expressed opinion - statement - or point of view






10. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






12. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






13. Claims attack the person and not the issue






14. An emotional appeal that stirs the feelings of the audience/reader/listener






15. What is the best or most accurate interpretation?






16. Telling only positive things about something or someone - without giving evidence or facts






17. A discussion adhering to parliamentary rules of proposition between two opposing sides






18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






19. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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20. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






21. Takes as evidence what it claims to prove






22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






23. Assumes a statement's conclusion is true without any sufficient evidence






24. Appeal to an unqualified expert






25. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






26. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






27. What is the best or most accurate definition?






28. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






29. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






30. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






31. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






32. Sequential relationship is misinterpreted as causal (this caused that)






33. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






34. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






35. The process of selecting - organizing - and interpreting our experiences






36. Does not acknowledge the possibility of a neutral position






37. The side that will oppose the proposition






38. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






39. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






40. Facts - figures - numbers - graphs - charts - polls - surveys






41. Assumes because one thing is allowed - worse things will occur after






42. An argument whose conclusion does not follow from its premise






43. Assumes that the premise is not ideal - but a wiser choice than the opponent's






44. Is it moral - right - wrong - ethical - pretty - ugly?






45. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






46. A false argument; an argument that appears to be logical - but in fact is not logical






47. A suggestion that is offered for consideration or acceptance






48. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






49. Questioning or proving the existence or actuality of some event - action - thing - person






50. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?







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Can you answer 50 questions in 15 minutes?


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