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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An expressed opinion - statement - or point of view
Logos
nonessential information
glittering generality
claim
2. To reduce complex matters to an either/or logic
Non sequitur
snob appeal
Limited Options ; Either/Or
false dichotomy
3. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
transfer
enthymeme
Opposition
propaganda
4. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
perception
Non sequitur
Lesser of Two Evils
5. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
unique claim
components of an argument
Connotation
syllogism
6. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Ipse Dixit
Pathos
the unspoken premises of an enthymeme
Propaganda
7. The process of selecting - organizing - and interpreting our experiences
Ethos
bias
emotional appeal
perception
8. Sequential relationship is misinterpreted as causal (this caused that)
Limited Options ; Either/Or
evidence
components of an argument
Post Hoc - Ergo Propter Hoc
9. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
Opposition
proposition of value
False Analogy
10. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
opinion
basic rhetorical questions
Status Quo
11. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Lesser of Two Evils
False Analogy
statistical evidence
syllogism
12. Facts - figures - numbers - graphs - charts - polls - surveys
false dichotomy
Proposition
statistical evidence
fallacy
13. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
Debate
proposition of definition
Logos
14. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Slippery Slope
characteristics of a 'good' arguer
perception
15. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
components of an argument
evidence
bias
Proponent
16. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
weasel words
emotional appeal
components of an argument
17. The dictionary definition of a word
unique claim
Denotation
fallacy
Proposition
18. The feelings or emotions that are evoked from a word
unfinished claim
Circular Reasoning
Connotation
enthymeme
19. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
snob appeal
Burden of Proof
proposition of definition
transfer
20. What is the best or most accurate interpretation?
proposition of interpretation
dramatic evidence
fallacy
Limited Options ; Either/Or
21. The side that will argue the proposition
Ipse Dixit
Proponent
syllogism
Debate
22. The side that will oppose the proposition
Ad Hominem
straw man
Opposition
nonessential information
23. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
emotional appeal
Non sequitur
proposition of policy
24. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
circumstantial evidence
the unspoken premises of an enthymeme
essential information
Propaganda
25. To treat one cause among many as if it is the single cause
common cause
Non sequitur
Circular Reasoning
Proponent
26. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
essential information
Persuasion
Limited Options ; Either/Or
27. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
essential information
plain folk
glittering generality
testimonials
28. An emotional appeal that stirs the feelings of the audience/reader/listener
the unspoken premises of an enthymeme
characteristics of a 'good' arguer
branding
Pathos
29. Claims attack the person and not the issue
syllogism
perception
Ad Hominem
bias
30. Assumes because one thing is allowed - worse things will occur after
avant-farde
circumstantial evidence
Slippery Slope
unique claim
31. Statements claiming that some proposition is untrue or incorrect
evidence
opinion
weasel words
Rebuttal
32. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Burden of Proof
Ipse Dixit
rhetorical claim
33. What course of action should we take as a government - nation - country - or culture?
proposition of policy
Ipse Dixit
components of an argument
Circular Reasoning
34. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
Burden of Proof
reason
opinion
35. A discussion adhering to parliamentary rules of proposition between two opposing sides
evidence
Debate
unique claim
enthymeme
36. An argument whose conclusion does not follow from its premise
Non sequitur
Lesser of Two Evils
Persuasion
weasel words
37. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Connotation
unique claim
enthymeme
glittering generality
38. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Debate
plain folk
False Analogy
components of an argument
39. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Propaganda
snob appeal
Ethos
Persuasion
40. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Ipse Dixit
transfer
rhetorical claim
opinion
41. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Post Hoc - Ergo Propter Hoc
the unspoken premises of an enthymeme
Burden of Proof
Proposition
42. Assumes that the premise is not ideal - but a wiser choice than the opponent's
avant-farde
Lesser of Two Evils
Ad Hominem
weasel words
43. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Status Quo
basic rhetorical questions
Persuasion
reason
44. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Ad Hominem
dramatic evidence
fallacy
fact
45. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
fact
opinion
rhetoric
Opposition
46. Inducement to act by argument or reasoning or entreaty
fact
emotional appeal
weasel words
Persuasion
47. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
dramatic evidence
unfinished claim
essential information
Ad Hominem
48. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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49. Takes as evidence what it claims to prove
physical evidence
Ethos
Circular Reasoning
Pathos
50. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Logos
Persuasion
propaganda
bandwagon