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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An argument whose conclusion does not follow from its premise
Opposition
the unspoken premises of an enthymeme
Non sequitur
snob appeal
2. The dictionary definition of a word
straw man
Logos
glittering generality
Denotation
3. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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4. The feelings or emotions that are evoked from a word
Proponent
Connotation
components of an argument
Ethos
5. To treat one cause among many as if it is the single cause
common cause
basic rhetorical questions
proposition of interpretation
Pathos
6. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
circumstantial evidence
emotional appeal
Lesser of Two Evils
opinion
7. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
emotional appeal
unfinished claim
testimonials
8. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
false dichotomy
opinion
Opposition
glittering generality
9. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
evidence
Proof
branding
Denotation
10. Inducement to act by argument or reasoning or entreaty
unfinished claim
Ethos
Persuasion
components of an argument
11. A discussion adhering to parliamentary rules of proposition between two opposing sides
transfer
proposition of interpretation
Proof
Debate
12. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Post Hoc - Ergo Propter Hoc
physical evidence
transfer
unique claim
13. An expressed opinion - statement - or point of view
claim
evidence
emotional appeal
proposition of value
14. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
evidence
basic rhetorical questions
Rebuttal
emotional appeal
15. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
common cause
statistical evidence
Debate
Logos
16. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
testimonials
nonessential information
unfinished claim
opinion
17. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
false dichotomy
Logos
proposition of definition
18. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Limited Options ; Either/Or
Begging the Question/Assertion
Ethos
Burden of Proof
19. The process of selecting - organizing - and interpreting our experiences
avant-farde
proposition of value
essential information
perception
20. Assumes a statement's conclusion is true without any sufficient evidence
transfer
Ad Hominem
fact
Begging the Question/Assertion
21. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Proponent
nonessential information
Circular Reasoning
22. An emotional appeal that stirs the feelings of the audience/reader/listener
Ad Hominem
snob appeal
Pathos
weasel words
23. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
circumstantial evidence
statistical evidence
avant-farde
Status Quo
24. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Pathos
bias
Non sequitur
Ipse Dixit
25. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
physical evidence
reason
unfinished claim
Non sequitur
26. Questioning or proving the existence or actuality of some event - action - thing - person
nonessential information
physical evidence
Debate
unfinished claim
27. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
basic rhetorical questions
propaganda
Logos
28. What is the best or most accurate interpretation?
the unspoken premises of an enthymeme
proposition of interpretation
statistical evidence
rhetorical claim
29. The generally held opinion held prior to the debate
essential information
Status Quo
enthymeme
snob appeal
30. The side that will argue the proposition
Proponent
proposition of policy
claim
Lesser of Two Evils
31. What is the best or most accurate definition?
fallacy
Limited Options ; Either/Or
False Analogy
proposition of definition
32. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
unique claim
Burden of Proof
Propaganda
Ad Hominem
33. The side that will oppose the proposition
statistical evidence
components of an argument
Opposition
perception
34. To reduce complex matters to an either/or logic
propaganda
characteristics of a 'good' arguer
false dichotomy
common cause
35. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
plain folk
straw man
propaganda
fallacy
36. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
straw man
snob appeal
transfer
emotional appeal
37. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
plain folk
Slippery Slope
emotional appeal
bandwagon
38. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
unfinished claim
proposition of definition
Proposition
syllogism
39. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Proof
False Analogy
essential information
dramatic evidence
40. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
avant-farde
transfer
Limited Options ; Either/Or
rhetorical claim
41. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Lesser of Two Evils
dramatic evidence
common cause
Pathos
42. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Ad Hominem
Status Quo
essential information
testimonials
43. A suggestion that is offered for consideration or acceptance
characteristics of a 'good' arguer
plain folk
Limited Options ; Either/Or
Proposition
44. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
dramatic evidence
weasel words
bias
45. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
essential information
Ad Hominem
the unspoken premises of an enthymeme
rhetorical claim
46. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Burden of Proof
essential information
Rebuttal
Ad Hominem
47. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
fact
plain folk
Rebuttal
characteristics of a 'good' arguer
48. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
essential information
opinion
unique claim
49. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Rebuttal
Post Hoc - Ergo Propter Hoc
Burden of Proof
50. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
circumstantial evidence
components of an argument
proposition of policy
glittering generality