Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






2. Telling only positive things about something or someone - without giving evidence or facts






3. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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5. Does not acknowledge the possibility of a neutral position






6. An expressed opinion - statement - or point of view






7. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






8. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






9. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






11. Inducement to act by argument or reasoning or entreaty






12. Is it moral - right - wrong - ethical - pretty - ugly?






13. Questioning or proving the existence or actuality of some event - action - thing - person






14. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






15. Assumes because one thing is allowed - worse things will occur after






16. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






19. Assumes a statement's conclusion is true without any sufficient evidence






20. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






21. To reduce complex matters to an either/or logic






22. The dictionary definition of a word






23. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






24. Facts - figures - numbers - graphs - charts - polls - surveys






25. What is the best or most accurate interpretation?






26. The side that will argue the proposition






27. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






28. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






29. Sequential relationship is misinterpreted as causal (this caused that)






30. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






31. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






32. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






33. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






34. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






35. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






36. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






37. An argument whose conclusion does not follow from its premise






38. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






39. What course of action should we take as a government - nation - country - or culture?






40. The feelings or emotions that are evoked from a word






41. Appeal to an unqualified expert






42. The generally held opinion held prior to the debate






43. A false argument; an argument that appears to be logical - but in fact is not logical






44. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






45. Statements claiming that some proposition is untrue or incorrect






46. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






47. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






48. The process of selecting - organizing - and interpreting our experiences






49. Takes as evidence what it claims to prove






50. A discussion adhering to parliamentary rules of proposition between two opposing sides