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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Ethos
Ipse Dixit
Proof
emotional appeal
2. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
glittering generality
Propaganda
unique claim
straw man
3. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
false dichotomy
Begging the Question/Assertion
fact
emotional appeal
4. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Logos
Opposition
straw man
opinion
5. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Pathos
Connotation
avant-farde
6. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
rhetoric
emotional appeal
avant-farde
7. Does not acknowledge the possibility of a neutral position
Ad Hominem
Limited Options ; Either/Or
Debate
unfinished claim
8. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
evidence
Opposition
components of an argument
Burden of Proof
9. The side that will argue the proposition
Proponent
Ipse Dixit
false dichotomy
Proposition
10. An emotional appeal that stirs the feelings of the audience/reader/listener
syllogism
Pathos
testimonials
Logos
11. To treat one cause among many as if it is the single cause
propaganda
common cause
Pathos
Proposition
12. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
physical evidence
reason
False Analogy
13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Slippery Slope
Lesser of Two Evils
Post Hoc - Ergo Propter Hoc
Ethos
14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Proof
avant-farde
Ad Hominem
the unspoken premises of an enthymeme
15. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Connotation
unfinished claim
avant-farde
weasel words
16. Assumes a statement's conclusion is true without any sufficient evidence
propaganda
rhetoric
Circular Reasoning
Begging the Question/Assertion
17. Inducement to act by argument or reasoning or entreaty
characteristics of a 'good' arguer
straw man
Persuasion
Logos
18. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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19. The feelings or emotions that are evoked from a word
enthymeme
Post Hoc - Ergo Propter Hoc
Proof
Connotation
20. What is the best or most accurate definition?
Ethos
proposition of definition
unique claim
testimonials
21. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
common cause
evidence
straw man
dramatic evidence
22. Assumes because one thing is allowed - worse things will occur after
fact
unique claim
Slippery Slope
Connotation
23. Assumes that the premise is not ideal - but a wiser choice than the opponent's
propaganda
Lesser of Two Evils
characteristics of a 'good' arguer
Ad Hominem
24. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
dramatic evidence
false dichotomy
testimonials
25. Appeal to an unqualified expert
Ipse Dixit
straw man
unique claim
Lesser of Two Evils
26. The generally held opinion held prior to the debate
proposition of policy
Status Quo
the unspoken premises of an enthymeme
Proponent
27. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Pathos
Debate
weasel words
28. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
claim
Proponent
Non sequitur
29. Sequential relationship is misinterpreted as causal (this caused that)
Burden of Proof
the unspoken premises of an enthymeme
proposition of definition
Post Hoc - Ergo Propter Hoc
30. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
the unspoken premises of an enthymeme
straw man
rhetorical claim
31. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
essential information
Proponent
bandwagon
proposition of policy
32. A false argument; an argument that appears to be logical - but in fact is not logical
Proof
dramatic evidence
fallacy
circumstantial evidence
33. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Post Hoc - Ergo Propter Hoc
straw man
nonessential information
proposition of policy
34. What course of action should we take as a government - nation - country - or culture?
reason
proposition of policy
weasel words
proposition of definition
35. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
opinion
Lesser of Two Evils
evidence
36. What is the best or most accurate interpretation?
testimonials
Proposition
enthymeme
proposition of interpretation
37. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
straw man
fact
propaganda
False Analogy
38. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
characteristics of a 'good' arguer
Propaganda
essential information
Burden of Proof
39. The process of selecting - organizing - and interpreting our experiences
perception
Burden of Proof
components of an argument
Ad Hominem
40. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
snob appeal
Limited Options ; Either/Or
nonessential information
41. An argument whose conclusion does not follow from its premise
evidence
components of an argument
Lesser of Two Evils
Non sequitur
42. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Post Hoc - Ergo Propter Hoc
bias
unfinished claim
Propaganda
43. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
circumstantial evidence
nonessential information
snob appeal
plain folk
44. A suggestion that is offered for consideration or acceptance
Logos
False Analogy
opinion
Proposition
45. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
false dichotomy
rhetoric
Ad Hominem
proposition of definition
46. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
weasel words
Ipse Dixit
enthymeme
Connotation
47. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
proposition of interpretation
Persuasion
nonessential information
48. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Propaganda
Opposition
statistical evidence
weasel words
49. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Circular Reasoning
Ad Hominem
claim
50. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
basic rhetorical questions
Limited Options ; Either/Or
evidence
plain folk
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