Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






2. Assumes that the premise is not ideal - but a wiser choice than the opponent's






3. Statements claiming that some proposition is untrue or incorrect






4. An argument whose conclusion does not follow from its premise






5. Assumes because one thing is allowed - worse things will occur after






6. Telling only positive things about something or someone - without giving evidence or facts






7. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






8. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






10. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






11. A false argument; an argument that appears to be logical - but in fact is not logical






12. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






13. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






14. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






15. What is the best or most accurate interpretation?






16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






17. Inducement to act by argument or reasoning or entreaty






18. An emotional appeal that stirs the feelings of the audience/reader/listener






19. An expressed opinion - statement - or point of view






20. Claims attack the person and not the issue






21. The feelings or emotions that are evoked from a word






22. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






23. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






24. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






25. Takes as evidence what it claims to prove






26. The dictionary definition of a word






27. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






28. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






29. A fact that may be used to infer another fact






30. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






31. Is it moral - right - wrong - ethical - pretty - ugly?






32. Sequential relationship is misinterpreted as causal (this caused that)






33. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






34. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






35. What course of action should we take as a government - nation - country - or culture?






36. Evidence supporting the team's position or used to denigrate or defeat the opposing view






37. The process of selecting - organizing - and interpreting our experiences






38. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






39. A suggestion that is offered for consideration or acceptance






40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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41. Questioning or proving the existence or actuality of some event - action - thing - person






42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






43. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






44. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






45. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






46. To reduce complex matters to an either/or logic






47. Does not acknowledge the possibility of a neutral position






48. Assumes a statement's conclusion is true without any sufficient evidence






49. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






50. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat