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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
fallacy
Ad Hominem
bandwagon
physical evidence
2. Assumes a statement's conclusion is true without any sufficient evidence
essential information
Begging the Question/Assertion
syllogism
Ethos
3. Questioning or proving the existence or actuality of some event - action - thing - person
Status Quo
Ipse Dixit
basic rhetorical questions
physical evidence
4. A suggestion that is offered for consideration or acceptance
proposition of value
Proposition
proposition of interpretation
Debate
5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
the unspoken premises of an enthymeme
proposition of interpretation
glittering generality
6. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Non sequitur
avant-farde
reason
enthymeme
7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Logos
False Analogy
Ad Hominem
dramatic evidence
8. Claims attack the person and not the issue
proposition of value
Lesser of Two Evils
Ad Hominem
Circular Reasoning
9. Assumes because one thing is allowed - worse things will occur after
Begging the Question/Assertion
Ipse Dixit
Slippery Slope
characteristics of a 'good' arguer
10. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
proposition of policy
rhetorical claim
Slippery Slope
characteristics of a 'good' arguer
11. The dictionary definition of a word
Rebuttal
proposition of policy
dramatic evidence
Denotation
12. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
unique claim
Post Hoc - Ergo Propter Hoc
bias
13. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
opinion
evidence
False Analogy
14. A fact that may be used to infer another fact
Ethos
Connotation
Limited Options ; Either/Or
circumstantial evidence
15. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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16. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
avant-farde
rhetoric
snob appeal
17. A discussion adhering to parliamentary rules of proposition between two opposing sides
opinion
Denotation
proposition of interpretation
Debate
18. An argument whose conclusion does not follow from its premise
false dichotomy
Status Quo
Non sequitur
branding
19. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
essential information
proposition of definition
Rebuttal
20. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Proof
fallacy
bandwagon
plain folk
21. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
propaganda
avant-farde
Status Quo
transfer
22. Facts - figures - numbers - graphs - charts - polls - surveys
emotional appeal
components of an argument
statistical evidence
Non sequitur
23. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
transfer
fact
rhetoric
basic rhetorical questions
24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Denotation
emotional appeal
rhetorical claim
testimonials
25. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Rebuttal
unique claim
enthymeme
essential information
26. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
false dichotomy
unfinished claim
weasel words
Logos
27. The process of selecting - organizing - and interpreting our experiences
syllogism
perception
plain folk
Debate
28. What is the best or most accurate interpretation?
reason
perception
proposition of interpretation
Status Quo
29. An expressed opinion - statement - or point of view
claim
physical evidence
Ad Hominem
bias
30. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Denotation
weasel words
Burden of Proof
Non sequitur
31. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
evidence
bias
unique claim
Opposition
32. The side that will argue the proposition
Proponent
Pathos
Status Quo
Propaganda
33. The generally held opinion held prior to the debate
Status Quo
Proof
reason
emotional appeal
34. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
perception
syllogism
Propaganda
testimonials
35. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
bias
opinion
Ipse Dixit
36. The side that will oppose the proposition
Opposition
Circular Reasoning
claim
dramatic evidence
37. What is the best or most accurate definition?
Circular Reasoning
proposition of definition
rhetoric
syllogism
38. Inducement to act by argument or reasoning or entreaty
Ipse Dixit
Debate
common cause
Persuasion
39. What course of action should we take as a government - nation - country - or culture?
weasel words
proposition of definition
proposition of policy
opinion
40. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
proposition of definition
Rebuttal
evidence
common cause
41. A false argument; an argument that appears to be logical - but in fact is not logical
enthymeme
claim
glittering generality
fallacy
42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Rebuttal
Limited Options ; Either/Or
enthymeme
43. To treat one cause among many as if it is the single cause
straw man
common cause
False Analogy
Ipse Dixit
44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Persuasion
essential information
dramatic evidence
Rebuttal
45. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
unfinished claim
proposition of definition
Non sequitur
46. Sequential relationship is misinterpreted as causal (this caused that)
rhetoric
Status Quo
Lesser of Two Evils
Post Hoc - Ergo Propter Hoc
47. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
reason
Persuasion
straw man
Status Quo
48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
bias
avant-farde
transfer
Circular Reasoning
49. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
testimonials
Connotation
proposition of definition
50. An emotional appeal that stirs the feelings of the audience/reader/listener
Connotation
Lesser of Two Evils
Pathos
Persuasion