Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. What is the best or most accurate definition?






3. Sequential relationship is misinterpreted as causal (this caused that)






4. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






5. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






6. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






7. Does not acknowledge the possibility of a neutral position






8. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






9. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






10. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






11. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






12. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






13. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






14. The generally held opinion held prior to the debate






15. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






16. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






17. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






19. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






20. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






22. Facts - figures - numbers - graphs - charts - polls - surveys






23. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






24. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






25. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






27. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






28. Evidence supporting the team's position or used to denigrate or defeat the opposing view






29. Statements claiming that some proposition is untrue or incorrect






30. A false argument; an argument that appears to be logical - but in fact is not logical






31. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






32. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






33. An expressed opinion - statement - or point of view






34. Is it moral - right - wrong - ethical - pretty - ugly?






35. Questioning or proving the existence or actuality of some event - action - thing - person






36. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






37. What is the best or most accurate interpretation?






38. The side that will oppose the proposition






39. Assumes because one thing is allowed - worse things will occur after






40. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






41. Inducement to act by argument or reasoning or entreaty






42. The dictionary definition of a word






43. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






44. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






45. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






46. A discussion adhering to parliamentary rules of proposition between two opposing sides






47. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






48. An emotional appeal that stirs the feelings of the audience/reader/listener






49. To treat one cause among many as if it is the single cause






50. Assumes a statement's conclusion is true without any sufficient evidence