Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






2. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






3. A suggestion that is offered for consideration or acceptance






4. Takes as evidence what it claims to prove






5. A false argument; an argument that appears to be logical - but in fact is not logical






6. Assumes because one thing is allowed - worse things will occur after






7. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






8. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






9. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






10. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






11. To reduce complex matters to an either/or logic






12. Claims attack the person and not the issue






13. The generally held opinion held prior to the debate






14. The side that will oppose the proposition






15. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






16. Inducement to act by argument or reasoning or entreaty






17. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






18. What is the best or most accurate definition?






19. The feelings or emotions that are evoked from a word






20. Sequential relationship is misinterpreted as causal (this caused that)






21. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






22. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






23. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






24. The dictionary definition of a word






25. Appeal to an unqualified expert






26. Assumes that the premise is not ideal - but a wiser choice than the opponent's






27. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






28. To treat one cause among many as if it is the single cause






29. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






31. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






32. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






33. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






34. Questioning or proving the existence or actuality of some event - action - thing - person






35. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






36. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






37. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






38. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






39. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






41. Does not acknowledge the possibility of a neutral position






42. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






43. An emotional appeal that stirs the feelings of the audience/reader/listener






44. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






45. The side that will argue the proposition






46. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






47. A fact that may be used to infer another fact






48. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






49. Telling only positive things about something or someone - without giving evidence or facts






50. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c