Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






3. Statements claiming that some proposition is untrue or incorrect






4. What course of action should we take as a government - nation - country - or culture?






5. The feelings or emotions that are evoked from a word






6. The dictionary definition of a word






7. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






8. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






9. An emotional appeal that stirs the feelings of the audience/reader/listener






10. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






11. To reduce complex matters to an either/or logic






12. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






13. Does not acknowledge the possibility of a neutral position






14. Inducement to act by argument or reasoning or entreaty






15. An argument whose conclusion does not follow from its premise






16. Evidence supporting the team's position or used to denigrate or defeat the opposing view






17. Appeal to an unqualified expert






18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






19. The generally held opinion held prior to the debate






20. Facts - figures - numbers - graphs - charts - polls - surveys






21. An expressed opinion - statement - or point of view






22. What is the best or most accurate definition?






23. A suggestion that is offered for consideration or acceptance






24. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






25. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






26. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






27. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






28. Claims attack the person and not the issue






29. Assumes because one thing is allowed - worse things will occur after






30. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






31. Sequential relationship is misinterpreted as causal (this caused that)






32. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






33. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






34. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






35. Assumes a statement's conclusion is true without any sufficient evidence






36. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






37. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






38. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






39. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






41. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






43. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






44. Questioning or proving the existence or actuality of some event - action - thing - person






45. A false argument; an argument that appears to be logical - but in fact is not logical






46. Is it moral - right - wrong - ethical - pretty - ugly?






47. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






48. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






49. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






50. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.