Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A false argument; an argument that appears to be logical - but in fact is not logical






2. Claims attack the person and not the issue






3. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






4. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






5. The feelings or emotions that are evoked from a word






6. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






7. A suggestion that is offered for consideration or acceptance






8. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






9. The generally held opinion held prior to the debate






10. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






11. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






12. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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13. Takes as evidence what it claims to prove






14. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






15. Is it moral - right - wrong - ethical - pretty - ugly?






16. Does not acknowledge the possibility of a neutral position






17. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






18. Assumes that the premise is not ideal - but a wiser choice than the opponent's






19. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






20. Questioning or proving the existence or actuality of some event - action - thing - person






21. Telling only positive things about something or someone - without giving evidence or facts






22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






23. Evidence supporting the team's position or used to denigrate or defeat the opposing view






24. The process of selecting - organizing - and interpreting our experiences






25. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






26. Assumes because one thing is allowed - worse things will occur after






27. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






28. Facts - figures - numbers - graphs - charts - polls - surveys






29. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






30. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






31. A fact that may be used to infer another fact






32. An argument whose conclusion does not follow from its premise






33. What course of action should we take as a government - nation - country - or culture?






34. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






35. Sequential relationship is misinterpreted as causal (this caused that)






36. To treat one cause among many as if it is the single cause






37. Appeal to an unqualified expert






38. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






39. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






40. A discussion adhering to parliamentary rules of proposition between two opposing sides






41. Assumes a statement's conclusion is true without any sufficient evidence






42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






44. An expressed opinion - statement - or point of view






45. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






46. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






47. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






48. An emotional appeal that stirs the feelings of the audience/reader/listener






49. The dictionary definition of a word






50. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.