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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
common cause
reason
statistical evidence
Connotation
2. The process of selecting - organizing - and interpreting our experiences
fallacy
Non sequitur
perception
propaganda
3. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Ipse Dixit
transfer
Denotation
4. Assumes that the premise is not ideal - but a wiser choice than the opponent's
circumstantial evidence
syllogism
snob appeal
Lesser of Two Evils
5. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
fact
the unspoken premises of an enthymeme
Post Hoc - Ergo Propter Hoc
evidence
6. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
plain folk
Circular Reasoning
Begging the Question/Assertion
syllogism
7. An expressed opinion - statement - or point of view
Pathos
Proof
rhetorical claim
claim
8. Takes as evidence what it claims to prove
Circular Reasoning
testimonials
unfinished claim
enthymeme
9. The dictionary definition of a word
bias
circumstantial evidence
branding
Denotation
10. Claims attack the person and not the issue
components of an argument
Debate
Ad Hominem
snob appeal
11. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
Opposition
false dichotomy
Ad Hominem
12. Statements claiming that some proposition is untrue or incorrect
Propaganda
proposition of interpretation
Rebuttal
circumstantial evidence
13. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
plain folk
proposition of interpretation
rhetoric
Begging the Question/Assertion
14. Assumes because one thing is allowed - worse things will occur after
components of an argument
Pathos
characteristics of a 'good' arguer
Slippery Slope
15. To treat one cause among many as if it is the single cause
common cause
Proposition
characteristics of a 'good' arguer
Status Quo
16. Facts - figures - numbers - graphs - charts - polls - surveys
Ad Hominem
transfer
avant-farde
statistical evidence
17. An argument whose conclusion does not follow from its premise
Non sequitur
unfinished claim
Lesser of Two Evils
Circular Reasoning
18. A fact that may be used to infer another fact
proposition of definition
circumstantial evidence
evidence
Ipse Dixit
19. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Ad Hominem
enthymeme
Non sequitur
Opposition
20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Slippery Slope
weasel words
basic rhetorical questions
testimonials
21. A discussion adhering to parliamentary rules of proposition between two opposing sides
transfer
Slippery Slope
Debate
basic rhetorical questions
22. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
Begging the Question/Assertion
Ipse Dixit
circumstantial evidence
23. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
evidence
basic rhetorical questions
plain folk
physical evidence
24. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
syllogism
emotional appeal
common cause
25. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
propaganda
Non sequitur
emotional appeal
26. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
unfinished claim
Post Hoc - Ergo Propter Hoc
Propaganda
27. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Rebuttal
rhetorical claim
nonessential information
dramatic evidence
28. Inducement to act by argument or reasoning or entreaty
branding
False Analogy
Persuasion
testimonials
29. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
characteristics of a 'good' arguer
straw man
propaganda
Ad Hominem
30. What is the best or most accurate definition?
Post Hoc - Ergo Propter Hoc
proposition of definition
Persuasion
Lesser of Two Evils
31. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
reason
bias
Proof
nonessential information
32. Assumes a statement's conclusion is true without any sufficient evidence
Circular Reasoning
fact
common cause
Begging the Question/Assertion
33. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
fallacy
nonessential information
avant-farde
proposition of interpretation
34. Evidence supporting the team's position or used to denigrate or defeat the opposing view
basic rhetorical questions
Proof
Opposition
glittering generality
35. A false argument; an argument that appears to be logical - but in fact is not logical
Burden of Proof
fallacy
proposition of definition
propaganda
36. The feelings or emotions that are evoked from a word
proposition of definition
Connotation
glittering generality
weasel words
37. The side that will oppose the proposition
unfinished claim
Opposition
opinion
plain folk
38. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Proponent
Ad Hominem
transfer
rhetorical claim
39. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
avant-farde
nonessential information
bias
fallacy
40. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Proponent
Logos
dramatic evidence
41. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
circumstantial evidence
emotional appeal
Status Quo
Proposition
42. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
fallacy
Ethos
Propaganda
nonessential information
43. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Post Hoc - Ergo Propter Hoc
unique claim
propaganda
Status Quo
44. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
emotional appeal
Denotation
opinion
reason
45. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
perception
Pathos
bandwagon
nonessential information
46. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
dramatic evidence
Ethos
claim
enthymeme
47. What course of action should we take as a government - nation - country - or culture?
Burden of Proof
bandwagon
proposition of policy
Lesser of Two Evils
48. To reduce complex matters to an either/or logic
false dichotomy
Proposition
avant-farde
Circular Reasoning
49. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
bandwagon
branding
Burden of Proof
fallacy
50. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
physical evidence
rhetorical claim
enthymeme
claim