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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Lesser of Two Evils
basic rhetorical questions
rhetoric
Post Hoc - Ergo Propter Hoc
2. The side that will oppose the proposition
Opposition
proposition of value
Connotation
proposition of definition
3. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
circumstantial evidence
proposition of interpretation
Non sequitur
fact
4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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5. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Ipse Dixit
Slippery Slope
Non sequitur
6. Evidence supporting the team's position or used to denigrate or defeat the opposing view
bandwagon
Proof
evidence
plain folk
7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
plain folk
Ethos
rhetorical claim
Logos
8. An expressed opinion - statement - or point of view
propaganda
claim
weasel words
statistical evidence
9. What is the best or most accurate definition?
avant-farde
Limited Options ; Either/Or
proposition of definition
physical evidence
10. The dictionary definition of a word
Status Quo
straw man
Denotation
circumstantial evidence
11. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
evidence
the unspoken premises of an enthymeme
rhetoric
proposition of policy
12. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
circumstantial evidence
Ipse Dixit
plain folk
Opposition
13. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
common cause
False Analogy
rhetorical claim
syllogism
14. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
Proponent
proposition of interpretation
Non sequitur
15. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
evidence
Connotation
Slippery Slope
16. Takes as evidence what it claims to prove
Circular Reasoning
bias
unfinished claim
statistical evidence
17. The generally held opinion held prior to the debate
rhetoric
essential information
opinion
Status Quo
18. The feelings or emotions that are evoked from a word
Connotation
Ethos
bias
fallacy
19. Does not acknowledge the possibility of a neutral position
enthymeme
false dichotomy
Limited Options ; Either/Or
fact
20. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
False Analogy
proposition of policy
Proposition
21. The process of selecting - organizing - and interpreting our experiences
unique claim
Pathos
Propaganda
perception
22. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
bandwagon
testimonials
branding
23. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
perception
false dichotomy
emotional appeal
rhetorical claim
24. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
syllogism
rhetoric
characteristics of a 'good' arguer
25. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Begging the Question/Assertion
proposition of value
Rebuttal
26. Assumes because one thing is allowed - worse things will occur after
snob appeal
Ad Hominem
essential information
Slippery Slope
27. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
weasel words
branding
snob appeal
false dichotomy
28. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
syllogism
reason
proposition of policy
29. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
statistical evidence
Burden of Proof
branding
Pathos
30. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
perception
proposition of policy
rhetoric
31. Facts - figures - numbers - graphs - charts - polls - surveys
Ipse Dixit
statistical evidence
Ad Hominem
Limited Options ; Either/Or
32. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
physical evidence
branding
rhetorical claim
enthymeme
33. An emotional appeal that stirs the feelings of the audience/reader/listener
Status Quo
essential information
Rebuttal
Pathos
34. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
fact
common cause
plain folk
straw man
35. A suggestion that is offered for consideration or acceptance
Burden of Proof
claim
syllogism
Proposition
36. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
emotional appeal
Proof
characteristics of a 'good' arguer
weasel words
37. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Ipse Dixit
Circular Reasoning
Persuasion
38. Appeal to an unqualified expert
Ipse Dixit
syllogism
claim
bias
39. A fact that may be used to infer another fact
claim
circumstantial evidence
snob appeal
reason
40. Assumes that the premise is not ideal - but a wiser choice than the opponent's
enthymeme
reason
branding
Lesser of Two Evils
41. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
proposition of value
reason
Propaganda
Lesser of Two Evils
42. Questioning or proving the existence or actuality of some event - action - thing - person
snob appeal
physical evidence
Rebuttal
False Analogy
43. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
nonessential information
proposition of value
opinion
essential information
44. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
proposition of definition
bias
Proponent
45. Claims attack the person and not the issue
proposition of interpretation
circumstantial evidence
False Analogy
Ad Hominem
46. A discussion adhering to parliamentary rules of proposition between two opposing sides
perception
Debate
circumstantial evidence
rhetoric
47. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Limited Options ; Either/Or
bandwagon
Logos
propaganda
48. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
perception
Persuasion
bias
weasel words
49. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
propaganda
rhetorical claim
Ipse Dixit
reason
50. The side that will argue the proposition
Proponent
basic rhetorical questions
plain folk
nonessential information