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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate interpretation?
fact
Slippery Slope
False Analogy
proposition of interpretation
2. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
common cause
dramatic evidence
the unspoken premises of an enthymeme
testimonials
3. Assumes a statement's conclusion is true without any sufficient evidence
components of an argument
Persuasion
Begging the Question/Assertion
proposition of policy
4. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
fallacy
enthymeme
Status Quo
5. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Pathos
transfer
evidence
basic rhetorical questions
6. Facts - figures - numbers - graphs - charts - polls - surveys
opinion
Non sequitur
proposition of policy
statistical evidence
7. A false argument; an argument that appears to be logical - but in fact is not logical
false dichotomy
perception
fallacy
Persuasion
8. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
bias
proposition of interpretation
essential information
9. Appeal to an unqualified expert
Ipse Dixit
syllogism
Debate
testimonials
10. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Ad Hominem
reason
rhetoric
dramatic evidence
11. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Persuasion
avant-farde
perception
12. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
avant-farde
bandwagon
rhetorical claim
rhetoric
13. Does not acknowledge the possibility of a neutral position
proposition of interpretation
Limited Options ; Either/Or
plain folk
branding
14. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Circular Reasoning
rhetorical claim
false dichotomy
weasel words
15. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
basic rhetorical questions
weasel words
Opposition
essential information
16. Is it moral - right - wrong - ethical - pretty - ugly?
syllogism
proposition of value
reason
Pathos
17. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
opinion
dramatic evidence
bandwagon
reason
18. A suggestion that is offered for consideration or acceptance
Persuasion
enthymeme
Proposition
characteristics of a 'good' arguer
19. Inducement to act by argument or reasoning or entreaty
Limited Options ; Either/Or
Connotation
Pathos
Persuasion
20. To reduce complex matters to an either/or logic
false dichotomy
perception
Ethos
bias
21. Statements claiming that some proposition is untrue or incorrect
basic rhetorical questions
Rebuttal
essential information
dramatic evidence
22. To treat one cause among many as if it is the single cause
Post Hoc - Ergo Propter Hoc
the unspoken premises of an enthymeme
Ipse Dixit
common cause
23. A discussion adhering to parliamentary rules of proposition between two opposing sides
components of an argument
Proof
common cause
Debate
24. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
circumstantial evidence
plain folk
basic rhetorical questions
nonessential information
25. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
statistical evidence
propaganda
bandwagon
Circular Reasoning
26. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
dramatic evidence
Ipse Dixit
Propaganda
testimonials
27. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
essential information
Pathos
unique claim
28. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
branding
bandwagon
emotional appeal
opinion
29. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proposition
Status Quo
proposition of value
Proof
30. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
unfinished claim
Persuasion
plain folk
Ad Hominem
31. The dictionary definition of a word
unfinished claim
Denotation
False Analogy
Post Hoc - Ergo Propter Hoc
32. Takes as evidence what it claims to prove
unique claim
dramatic evidence
Circular Reasoning
unfinished claim
33. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Rebuttal
components of an argument
propaganda
basic rhetorical questions
34. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
plain folk
avant-farde
False Analogy
glittering generality
35. Assumes because one thing is allowed - worse things will occur after
snob appeal
Slippery Slope
physical evidence
the unspoken premises of an enthymeme
36. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
opinion
branding
Ethos
emotional appeal
37. The feelings or emotions that are evoked from a word
Opposition
Connotation
syllogism
Begging the Question/Assertion
38. A fact that may be used to infer another fact
bandwagon
Debate
circumstantial evidence
Ethos
39. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
Proponent
unique claim
weasel words
40. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
fallacy
Debate
Circular Reasoning
unique claim
41. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Propaganda
fact
Lesser of Two Evils
proposition of definition
42. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
emotional appeal
proposition of policy
physical evidence
enthymeme
43. An argument whose conclusion does not follow from its premise
evidence
avant-farde
essential information
Non sequitur
44. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Begging the Question/Assertion
rhetoric
weasel words
45. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
snob appeal
claim
essential information
propaganda
46. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Debate
statistical evidence
Propaganda
characteristics of a 'good' arguer
47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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48. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
transfer
characteristics of a 'good' arguer
fact
49. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
fallacy
claim
avant-farde
rhetoric
50. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
rhetorical claim
statistical evidence
Connotation
basic rhetorical questions