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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Lesser of Two Evils
Logos
glittering generality
reason
2. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
proposition of policy
statistical evidence
nonessential information
basic rhetorical questions
3. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Opposition
syllogism
Limited Options ; Either/Or
straw man
4. Sequential relationship is misinterpreted as causal (this caused that)
the unspoken premises of an enthymeme
Denotation
Post Hoc - Ergo Propter Hoc
opinion
5. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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6. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
Begging the Question/Assertion
bias
rhetoric
7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
plain folk
claim
bandwagon
False Analogy
8. The generally held opinion held prior to the debate
Status Quo
Proponent
Debate
claim
9. To reduce complex matters to an either/or logic
characteristics of a 'good' arguer
false dichotomy
fact
snob appeal
10. Telling only positive things about something or someone - without giving evidence or facts
Persuasion
glittering generality
Propaganda
syllogism
11. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Propaganda
propaganda
snob appeal
transfer
12. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Ipse Dixit
common cause
unique claim
13. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
characteristics of a 'good' arguer
enthymeme
snob appeal
rhetorical claim
14. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Opposition
dramatic evidence
avant-farde
False Analogy
15. What is the best or most accurate interpretation?
proposition of interpretation
false dichotomy
Debate
common cause
16. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
false dichotomy
statistical evidence
reason
17. Facts - figures - numbers - graphs - charts - polls - surveys
perception
statistical evidence
proposition of policy
fact
18. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
testimonials
the unspoken premises of an enthymeme
Burden of Proof
branding
19. The process of selecting - organizing - and interpreting our experiences
proposition of value
fallacy
perception
propaganda
20. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
common cause
transfer
bandwagon
proposition of interpretation
21. Statements claiming that some proposition is untrue or incorrect
Rebuttal
proposition of policy
physical evidence
dramatic evidence
22. A suggestion that is offered for consideration or acceptance
Lesser of Two Evils
fallacy
branding
Proposition
23. The side that will argue the proposition
Proponent
testimonials
Slippery Slope
reason
24. An expressed opinion - statement - or point of view
physical evidence
Persuasion
branding
claim
25. Is it moral - right - wrong - ethical - pretty - ugly?
Lesser of Two Evils
unfinished claim
proposition of value
Slippery Slope
26. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Status Quo
straw man
common cause
bandwagon
27. An emotional appeal that stirs the feelings of the audience/reader/listener
Debate
Pathos
reason
Post Hoc - Ergo Propter Hoc
28. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Status Quo
Ethos
bias
glittering generality
29. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Lesser of Two Evils
avant-farde
Ad Hominem
Logos
30. Assumes that the premise is not ideal - but a wiser choice than the opponent's
circumstantial evidence
components of an argument
proposition of interpretation
Lesser of Two Evils
31. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
Burden of Proof
basic rhetorical questions
evidence
32. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Status Quo
enthymeme
Non sequitur
basic rhetorical questions
33. A fact that may be used to infer another fact
Ad Hominem
reason
circumstantial evidence
unique claim
34. What is the best or most accurate definition?
proposition of definition
proposition of interpretation
Ad Hominem
propaganda
35. A discussion adhering to parliamentary rules of proposition between two opposing sides
perception
enthymeme
Debate
snob appeal
36. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Connotation
Limited Options ; Either/Or
emotional appeal
Lesser of Two Evils
37. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
claim
proposition of definition
enthymeme
branding
38. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Rebuttal
transfer
Circular Reasoning
weasel words
39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
proposition of policy
fallacy
branding
opinion
40. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
the unspoken premises of an enthymeme
Rebuttal
testimonials
41. A false argument; an argument that appears to be logical - but in fact is not logical
circumstantial evidence
fallacy
Propaganda
Status Quo
42. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Persuasion
plain folk
testimonials
Logos
43. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
rhetoric
Ad Hominem
avant-farde
bandwagon
44. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
Circular Reasoning
Post Hoc - Ergo Propter Hoc
testimonials
45. Appeal to an unqualified expert
Status Quo
Non sequitur
Propaganda
Ipse Dixit
46. An argument whose conclusion does not follow from its premise
rhetoric
fallacy
Logos
Non sequitur
47. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
false dichotomy
statistical evidence
unique claim
weasel words
48. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
common cause
propaganda
Limited Options ; Either/Or
Lesser of Two Evils
49. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
evidence
Limited Options ; Either/Or
unfinished claim
50. Does not acknowledge the possibility of a neutral position
propaganda
glittering generality
Limited Options ; Either/Or
emotional appeal