Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






2. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






4. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






5. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






6. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






7. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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8. Takes as evidence what it claims to prove






9. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






11. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






12. A fact that may be used to infer another fact






13. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






16. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






17. Statements claiming that some proposition is untrue or incorrect






18. Inducement to act by argument or reasoning or entreaty






19. A discussion adhering to parliamentary rules of proposition between two opposing sides






20. An argument whose conclusion does not follow from its premise






21. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






22. A false argument; an argument that appears to be logical - but in fact is not logical






23. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






24. To treat one cause among many as if it is the single cause






25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






26. Is it moral - right - wrong - ethical - pretty - ugly?






27. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






28. Questioning or proving the existence or actuality of some event - action - thing - person






29. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






30. The feelings or emotions that are evoked from a word






31. Sequential relationship is misinterpreted as causal (this caused that)






32. Assumes because one thing is allowed - worse things will occur after






33. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






34. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






35. What is the best or most accurate interpretation?






36. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






37. What is the best or most accurate definition?






38. Appeal to an unqualified expert






39. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






40. A suggestion that is offered for consideration or acceptance






41. Claims attack the person and not the issue






42. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






43. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






44. Facts - figures - numbers - graphs - charts - polls - surveys






45. The dictionary definition of a word






46. The generally held opinion held prior to the debate






47. The side that will oppose the proposition






48. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






49. An emotional appeal that stirs the feelings of the audience/reader/listener






50. An expressed opinion - statement - or point of view