Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






2. Assumes because one thing is allowed - worse things will occur after






3. The dictionary definition of a word






4. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






5. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






7. An expressed opinion - statement - or point of view






8. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






9. Questioning or proving the existence or actuality of some event - action - thing - person






10. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






11. A false argument; an argument that appears to be logical - but in fact is not logical






12. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






13. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






14. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






15. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






16. Sequential relationship is misinterpreted as causal (this caused that)






17. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






18. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






19. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






20. An emotional appeal that stirs the feelings of the audience/reader/listener






21. The side that will oppose the proposition






22. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






23. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






24. To reduce complex matters to an either/or logic






25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






26. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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27. Takes as evidence what it claims to prove






28. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






29. The generally held opinion held prior to the debate






30. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






31. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






32. Is it moral - right - wrong - ethical - pretty - ugly?






33. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






34. A discussion adhering to parliamentary rules of proposition between two opposing sides






35. The side that will argue the proposition






36. Assumes that the premise is not ideal - but a wiser choice than the opponent's






37. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






38. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






39. What is the best or most accurate definition?






40. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






41. An argument whose conclusion does not follow from its premise






42. To treat one cause among many as if it is the single cause






43. Does not acknowledge the possibility of a neutral position






44. Inducement to act by argument or reasoning or entreaty






45. What is the best or most accurate interpretation?






46. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






47. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






48. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






49. What course of action should we take as a government - nation - country - or culture?






50. A suggestion that is offered for consideration or acceptance