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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To reduce complex matters to an either/or logic
components of an argument
false dichotomy
plain folk
the unspoken premises of an enthymeme
2. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
rhetoric
emotional appeal
Lesser of Two Evils
rhetorical claim
3. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
claim
unique claim
Connotation
straw man
4. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
branding
Circular Reasoning
Burden of Proof
glittering generality
5. The dictionary definition of a word
Denotation
unique claim
false dichotomy
Propaganda
6. Assumes that the premise is not ideal - but a wiser choice than the opponent's
circumstantial evidence
Lesser of Two Evils
proposition of interpretation
fallacy
7. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
proposition of value
Logos
Pathos
essential information
8. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Ipse Dixit
false dichotomy
Proof
9. What course of action should we take as a government - nation - country - or culture?
proposition of policy
bias
unfinished claim
Status Quo
10. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
reason
opinion
Persuasion
Opposition
11. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Circular Reasoning
transfer
circumstantial evidence
Denotation
12. The process of selecting - organizing - and interpreting our experiences
perception
unfinished claim
statistical evidence
bias
13. Takes as evidence what it claims to prove
propaganda
false dichotomy
plain folk
Circular Reasoning
14. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
fact
testimonials
Logos
15. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
circumstantial evidence
snob appeal
Ethos
rhetoric
16. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Slippery Slope
syllogism
False Analogy
Proponent
17. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
snob appeal
branding
proposition of value
18. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
false dichotomy
reason
Non sequitur
rhetorical claim
19. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
transfer
weasel words
basic rhetorical questions
evidence
20. An emotional appeal that stirs the feelings of the audience/reader/listener
snob appeal
the unspoken premises of an enthymeme
propaganda
Pathos
21. Is it moral - right - wrong - ethical - pretty - ugly?
Ad Hominem
proposition of value
Ethos
avant-farde
22. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
dramatic evidence
perception
Non sequitur
23. The feelings or emotions that are evoked from a word
basic rhetorical questions
Limited Options ; Either/Or
Connotation
enthymeme
24. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
avant-farde
unfinished claim
Pathos
25. A fact that may be used to infer another fact
Begging the Question/Assertion
Circular Reasoning
circumstantial evidence
perception
26. An argument whose conclusion does not follow from its premise
fact
Slippery Slope
avant-farde
Non sequitur
27. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
avant-farde
Post Hoc - Ergo Propter Hoc
syllogism
Denotation
28. What is the best or most accurate interpretation?
essential information
proposition of value
proposition of interpretation
weasel words
29. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Status Quo
Proposition
Burden of Proof
Proof
30. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Limited Options ; Either/Or
Ipse Dixit
Proposition
dramatic evidence
31. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
enthymeme
Begging the Question/Assertion
essential information
32. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
essential information
Ethos
Logos
Connotation
33. Claims attack the person and not the issue
Propaganda
Ad Hominem
Burden of Proof
fact
34. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
basic rhetorical questions
testimonials
Connotation
35. Questioning or proving the existence or actuality of some event - action - thing - person
false dichotomy
proposition of value
Ipse Dixit
physical evidence
36. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
dramatic evidence
bias
characteristics of a 'good' arguer
statistical evidence
37. Does not acknowledge the possibility of a neutral position
plain folk
Proponent
Limited Options ; Either/Or
basic rhetorical questions
38. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Post Hoc - Ergo Propter Hoc
components of an argument
nonessential information
bias
39. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
fallacy
testimonials
Ad Hominem
nonessential information
40. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
bias
false dichotomy
Proponent
41. An expressed opinion - statement - or point of view
glittering generality
Ipse Dixit
Post Hoc - Ergo Propter Hoc
claim
42. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
characteristics of a 'good' arguer
emotional appeal
unique claim
43. A discussion adhering to parliamentary rules of proposition between two opposing sides
perception
Debate
proposition of definition
straw man
44. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
bandwagon
perception
Slippery Slope
propaganda
45. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Circular Reasoning
proposition of policy
Ipse Dixit
46. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
enthymeme
physical evidence
common cause
fact
47. What is the best or most accurate definition?
enthymeme
proposition of definition
Begging the Question/Assertion
avant-farde
48. Inducement to act by argument or reasoning or entreaty
Persuasion
proposition of definition
nonessential information
rhetorical claim
49. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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50. The generally held opinion held prior to the debate
Status Quo
glittering generality
reason
Logos