Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questioning or proving the existence or actuality of some event - action - thing - person






2. What is the best or most accurate definition?






3. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






4. Facts - figures - numbers - graphs - charts - polls - surveys






5. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






6. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






7. Is it moral - right - wrong - ethical - pretty - ugly?






8. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






10. Inducement to act by argument or reasoning or entreaty






11. Does not acknowledge the possibility of a neutral position






12. A discussion adhering to parliamentary rules of proposition between two opposing sides






13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






15. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






16. The feelings or emotions that are evoked from a word






17. Assumes because one thing is allowed - worse things will occur after






18. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






19. Sequential relationship is misinterpreted as causal (this caused that)






20. Statements claiming that some proposition is untrue or incorrect






21. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






22. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






23. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






24. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






25. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






26. The side that will oppose the proposition






27. The process of selecting - organizing - and interpreting our experiences






28. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






29. An argument whose conclusion does not follow from its premise






30. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






31. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






32. Claims attack the person and not the issue






33. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






34. Assumes that the premise is not ideal - but a wiser choice than the opponent's






35. The generally held opinion held prior to the debate






36. A false argument; an argument that appears to be logical - but in fact is not logical






37. A suggestion that is offered for consideration or acceptance






38. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






39. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






40. To reduce complex matters to an either/or logic






41. An expressed opinion - statement - or point of view






42. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






43. Telling only positive things about something or someone - without giving evidence or facts






44. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






45. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






46. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






49. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






50. What is the best or most accurate interpretation?