Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






2. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






3. Claims attack the person and not the issue






4. A false argument; an argument that appears to be logical - but in fact is not logical






5. A discussion adhering to parliamentary rules of proposition between two opposing sides






6. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






7. What is the best or most accurate interpretation?






8. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






9. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






10. An emotional appeal that stirs the feelings of the audience/reader/listener






11. The side that will oppose the proposition






12. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






13. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






14. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






16. To treat one cause among many as if it is the single cause






17. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






18. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






19. An argument whose conclusion does not follow from its premise






20. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






21. The generally held opinion held prior to the debate






22. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






23. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






24. Appeal to an unqualified expert






25. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






26. Inducement to act by argument or reasoning or entreaty






27. The feelings or emotions that are evoked from a word






28. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






29. Evidence supporting the team's position or used to denigrate or defeat the opposing view






30. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


31. Assumes that the premise is not ideal - but a wiser choice than the opponent's






32. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






33. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






34. Does not acknowledge the possibility of a neutral position






35. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






36. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






37. Questioning or proving the existence or actuality of some event - action - thing - person






38. A suggestion that is offered for consideration or acceptance






39. The dictionary definition of a word






40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






41. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






42. What is the best or most accurate definition?






43. Takes as evidence what it claims to prove






44. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






45. Is it moral - right - wrong - ethical - pretty - ugly?






46. Facts - figures - numbers - graphs - charts - polls - surveys






47. The process of selecting - organizing - and interpreting our experiences






48. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






49. An expressed opinion - statement - or point of view






50. What course of action should we take as a government - nation - country - or culture?