Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






2. The generally held opinion held prior to the debate






3. What is the best or most accurate definition?






4. Appeal to an unqualified expert






5. The dictionary definition of a word






6. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






7. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






8. Inducement to act by argument or reasoning or entreaty






9. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






10. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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11. An expressed opinion - statement - or point of view






12. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






13. The feelings or emotions that are evoked from a word






14. What course of action should we take as a government - nation - country - or culture?






15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






16. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






17. A discussion adhering to parliamentary rules of proposition between two opposing sides






18. A suggestion that is offered for consideration or acceptance






19. What is the best or most accurate interpretation?






20. Statements claiming that some proposition is untrue or incorrect






21. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






22. Facts - figures - numbers - graphs - charts - polls - surveys






23. Is it moral - right - wrong - ethical - pretty - ugly?






24. The side that will argue the proposition






25. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






26. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






27. To treat one cause among many as if it is the single cause






28. Assumes that the premise is not ideal - but a wiser choice than the opponent's






29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






30. Does not acknowledge the possibility of a neutral position






31. Takes as evidence what it claims to prove






32. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






33. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






34. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






35. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






36. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






37. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






39. Sequential relationship is misinterpreted as causal (this caused that)






40. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






41. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






42. Telling only positive things about something or someone - without giving evidence or facts






43. Assumes a statement's conclusion is true without any sufficient evidence






44. A false argument; an argument that appears to be logical - but in fact is not logical






45. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






46. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






47. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






49. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






50. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position