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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The dictionary definition of a word
Denotation
syllogism
Ipse Dixit
Debate
2. The feelings or emotions that are evoked from a word
false dichotomy
propaganda
Connotation
unfinished claim
3. To treat one cause among many as if it is the single cause
proposition of policy
common cause
physical evidence
Ethos
4. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Denotation
Opposition
unfinished claim
proposition of policy
5. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
rhetoric
weasel words
transfer
Logos
6. Sequential relationship is misinterpreted as causal (this caused that)
Lesser of Two Evils
bandwagon
Post Hoc - Ergo Propter Hoc
statistical evidence
7. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
components of an argument
Proposition
avant-farde
8. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Connotation
Proponent
fact
Logos
9. Inducement to act by argument or reasoning or entreaty
transfer
rhetoric
Persuasion
nonessential information
10. Appeal to an unqualified expert
nonessential information
fact
Ipse Dixit
unique claim
11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
false dichotomy
plain folk
Connotation
Proponent
12. Does not acknowledge the possibility of a neutral position
emotional appeal
Lesser of Two Evils
Limited Options ; Either/Or
perception
13. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
opinion
Denotation
proposition of value
avant-farde
14. The process of selecting - organizing - and interpreting our experiences
perception
basic rhetorical questions
nonessential information
dramatic evidence
15. Claims attack the person and not the issue
Status Quo
branding
avant-farde
Ad Hominem
16. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Pathos
Proposition
branding
Lesser of Two Evils
17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Ad Hominem
Non sequitur
Debate
rhetoric
18. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Logos
unique claim
proposition of interpretation
19. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Burden of Proof
unique claim
Post Hoc - Ergo Propter Hoc
physical evidence
20. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
unfinished claim
propaganda
proposition of interpretation
plain folk
22. An argument whose conclusion does not follow from its premise
Non sequitur
Proof
nonessential information
Lesser of Two Evils
23. What course of action should we take as a government - nation - country - or culture?
Burden of Proof
proposition of policy
dramatic evidence
rhetorical claim
24. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Begging the Question/Assertion
the unspoken premises of an enthymeme
enthymeme
emotional appeal
25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
avant-farde
opinion
Proponent
Proof
26. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Lesser of Two Evils
Proof
straw man
Ipse Dixit
27. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
proposition of value
enthymeme
Logos
essential information
28. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
proposition of policy
snob appeal
transfer
Limited Options ; Either/Or
29. Is it moral - right - wrong - ethical - pretty - ugly?
dramatic evidence
claim
proposition of value
rhetoric
30. What is the best or most accurate definition?
Begging the Question/Assertion
proposition of definition
weasel words
unfinished claim
31. Assumes that the premise is not ideal - but a wiser choice than the opponent's
propaganda
Ipse Dixit
Circular Reasoning
Lesser of Two Evils
32. Takes as evidence what it claims to prove
Denotation
syllogism
bandwagon
Circular Reasoning
33. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
evidence
rhetorical claim
branding
34. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
proposition of interpretation
statistical evidence
testimonials
rhetorical claim
35. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
evidence
enthymeme
False Analogy
statistical evidence
36. The side that will oppose the proposition
branding
Opposition
straw man
Lesser of Two Evils
37. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Debate
opinion
basic rhetorical questions
Proof
38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
Propaganda
characteristics of a 'good' arguer
unique claim
39. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
circumstantial evidence
fact
bandwagon
essential information
40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
dramatic evidence
branding
reason
Pathos
41. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
proposition of policy
propaganda
Propaganda
42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
snob appeal
weasel words
basic rhetorical questions
components of an argument
43. The side that will argue the proposition
Post Hoc - Ergo Propter Hoc
proposition of value
Proponent
Circular Reasoning
44. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Propaganda
Limited Options ; Either/Or
nonessential information
emotional appeal
45. Telling only positive things about something or someone - without giving evidence or facts
perception
False Analogy
Slippery Slope
glittering generality
46. Assumes a statement's conclusion is true without any sufficient evidence
physical evidence
fact
Begging the Question/Assertion
Proposition
47. A fact that may be used to infer another fact
rhetorical claim
Proof
circumstantial evidence
Ethos
48. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
evidence
Ad Hominem
perception
49. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Opposition
glittering generality
evidence
dramatic evidence
50. To reduce complex matters to an either/or logic
perception
false dichotomy
Opposition
Ipse Dixit