Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To treat one cause among many as if it is the single cause






2. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






3. An argument whose conclusion does not follow from its premise






4. Assumes because one thing is allowed - worse things will occur after






5. Facts - figures - numbers - graphs - charts - polls - surveys






6. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






7. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






8. What course of action should we take as a government - nation - country - or culture?






9. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






10. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






11. An emotional appeal that stirs the feelings of the audience/reader/listener






12. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






13. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






14. What is the best or most accurate interpretation?






15. Telling only positive things about something or someone - without giving evidence or facts






16. Claims attack the person and not the issue






17. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






18. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






19. The side that will argue the proposition






20. Statements claiming that some proposition is untrue or incorrect






21. Evidence supporting the team's position or used to denigrate or defeat the opposing view






22. Appeal to an unqualified expert






23. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






24. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






25. What is the best or most accurate definition?






26. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






27. The dictionary definition of a word






28. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






29. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






30. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






31. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






32. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






33. The side that will oppose the proposition






34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






35. Sequential relationship is misinterpreted as causal (this caused that)






36. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






37. The process of selecting - organizing - and interpreting our experiences






38. The generally held opinion held prior to the debate






39. Does not acknowledge the possibility of a neutral position






40. A discussion adhering to parliamentary rules of proposition between two opposing sides






41. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






42. A fact that may be used to infer another fact






43. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






44. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






45. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






46. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






47. A false argument; an argument that appears to be logical - but in fact is not logical






48. An expressed opinion - statement - or point of view






49. Assumes a statement's conclusion is true without any sufficient evidence






50. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness