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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Status Quo
evidence
opinion
Proposition
2. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Persuasion
Proof
Rebuttal
bandwagon
3. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
glittering generality
basic rhetorical questions
Ipse Dixit
rhetoric
4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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5. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Limited Options ; Either/Or
avant-farde
nonessential information
6. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
fact
circumstantial evidence
Connotation
dramatic evidence
7. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Circular Reasoning
glittering generality
bandwagon
8. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
characteristics of a 'good' arguer
Status Quo
testimonials
9. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
avant-farde
fact
evidence
10. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
avant-farde
Lesser of Two Evils
unfinished claim
plain folk
11. A suggestion that is offered for consideration or acceptance
circumstantial evidence
Opposition
Denotation
Proposition
12. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
False Analogy
Connotation
basic rhetorical questions
13. Assumes a statement's conclusion is true without any sufficient evidence
straw man
Proposition
Begging the Question/Assertion
false dichotomy
14. An argument whose conclusion does not follow from its premise
Non sequitur
propaganda
rhetorical claim
Propaganda
15. What course of action should we take as a government - nation - country - or culture?
Post Hoc - Ergo Propter Hoc
bias
glittering generality
proposition of policy
16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
bandwagon
components of an argument
Pathos
17. To reduce complex matters to an either/or logic
Rebuttal
Post Hoc - Ergo Propter Hoc
false dichotomy
proposition of policy
18. A fact that may be used to infer another fact
circumstantial evidence
bias
rhetoric
Persuasion
19. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
false dichotomy
evidence
Propaganda
Limited Options ; Either/Or
20. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Debate
bias
propaganda
perception
21. Questioning or proving the existence or actuality of some event - action - thing - person
unfinished claim
rhetoric
Ethos
physical evidence
22. The feelings or emotions that are evoked from a word
Logos
snob appeal
Connotation
glittering generality
23. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
fact
transfer
perception
Burden of Proof
24. Claims attack the person and not the issue
Ad Hominem
essential information
emotional appeal
rhetorical claim
25. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Ad Hominem
Ipse Dixit
Burden of Proof
26. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Ad Hominem
Persuasion
transfer
snob appeal
27. Appeal to an unqualified expert
Proof
enthymeme
Ipse Dixit
Lesser of Two Evils
28. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Lesser of Two Evils
False Analogy
essential information
29. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
essential information
Logos
proposition of policy
syllogism
30. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
Slippery Slope
Connotation
plain folk
31. The generally held opinion held prior to the debate
characteristics of a 'good' arguer
Status Quo
the unspoken premises of an enthymeme
proposition of definition
32. The side that will argue the proposition
Denotation
proposition of value
emotional appeal
Proponent
33. Assumes because one thing is allowed - worse things will occur after
rhetoric
Slippery Slope
fact
proposition of value
34. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
the unspoken premises of an enthymeme
emotional appeal
Proponent
35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
proposition of definition
dramatic evidence
enthymeme
emotional appeal
36. The process of selecting - organizing - and interpreting our experiences
statistical evidence
proposition of interpretation
perception
syllogism
37. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
proposition of value
enthymeme
testimonials
physical evidence
38. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
straw man
bandwagon
proposition of definition
statistical evidence
39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Status Quo
branding
straw man
glittering generality
40. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
enthymeme
proposition of policy
reason
41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
branding
reason
nonessential information
42. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Debate
Ad Hominem
evidence
enthymeme
43. To treat one cause among many as if it is the single cause
glittering generality
physical evidence
common cause
Begging the Question/Assertion
44. A false argument; an argument that appears to be logical - but in fact is not logical
Limited Options ; Either/Or
Rebuttal
claim
fallacy
45. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Opposition
straw man
Non sequitur
unfinished claim
46. What is the best or most accurate definition?
proposition of definition
basic rhetorical questions
plain folk
Ad Hominem
47. What is the best or most accurate interpretation?
proposition of interpretation
essential information
glittering generality
characteristics of a 'good' arguer
48. The dictionary definition of a word
Denotation
syllogism
emotional appeal
Persuasion
49. An expressed opinion - statement - or point of view
claim
Burden of Proof
physical evidence
plain folk
50. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Slippery Slope
Denotation
claim
evidence