Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






2. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






3. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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4. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






5. Takes as evidence what it claims to prove






6. The side that will oppose the proposition






7. What is the best or most accurate interpretation?






8. What is the best or most accurate definition?






9. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






11. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






12. A suggestion that is offered for consideration or acceptance






13. Appeal to an unqualified expert






14. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






15. What course of action should we take as a government - nation - country - or culture?






16. Assumes because one thing is allowed - worse things will occur after






17. The dictionary definition of a word






18. Assumes that the premise is not ideal - but a wiser choice than the opponent's






19. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






20. Does not acknowledge the possibility of a neutral position






21. To reduce complex matters to an either/or logic






22. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






23. Sequential relationship is misinterpreted as causal (this caused that)






24. To treat one cause among many as if it is the single cause






25. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






26. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






27. Questioning or proving the existence or actuality of some event - action - thing - person






28. A fact that may be used to infer another fact






29. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






30. Telling only positive things about something or someone - without giving evidence or facts






31. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






32. A discussion adhering to parliamentary rules of proposition between two opposing sides






33. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






34. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






35. An expressed opinion - statement - or point of view






36. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






37. Claims attack the person and not the issue






38. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






40. The feelings or emotions that are evoked from a word






41. Facts - figures - numbers - graphs - charts - polls - surveys






42. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






43. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






44. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






45. An emotional appeal that stirs the feelings of the audience/reader/listener






46. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






47. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






48. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






49. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






50. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?