SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Debate
Propaganda
essential information
2. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
weasel words
Post Hoc - Ergo Propter Hoc
opinion
testimonials
3. Telling only positive things about something or someone - without giving evidence or facts
claim
fact
glittering generality
rhetorical claim
4. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
enthymeme
avant-farde
proposition of policy
5. The side that will oppose the proposition
unique claim
Opposition
Debate
fallacy
6. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Lesser of Two Evils
Slippery Slope
syllogism
the unspoken premises of an enthymeme
7. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Denotation
bandwagon
Opposition
fact
8. The generally held opinion held prior to the debate
transfer
Status Quo
dramatic evidence
Ad Hominem
9. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
opinion
components of an argument
emotional appeal
Ipse Dixit
10. Does not acknowledge the possibility of a neutral position
rhetoric
evidence
unique claim
Limited Options ; Either/Or
11. The side that will argue the proposition
Proponent
Lesser of Two Evils
proposition of value
Ipse Dixit
12. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Status Quo
components of an argument
unique claim
Debate
13. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Logos
circumstantial evidence
Burden of Proof
evidence
14. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
emotional appeal
common cause
Ethos
Pathos
15. A false argument; an argument that appears to be logical - but in fact is not logical
proposition of definition
false dichotomy
fallacy
Debate
16. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Proof
Connotation
basic rhetorical questions
the unspoken premises of an enthymeme
17. Appeal to an unqualified expert
bandwagon
Ipse Dixit
enthymeme
Proponent
18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
fallacy
essential information
Burden of Proof
branding
19. What course of action should we take as a government - nation - country - or culture?
Ad Hominem
Propaganda
proposition of policy
evidence
20. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Proposition
testimonials
reason
essential information
21. To reduce complex matters to an either/or logic
straw man
physical evidence
false dichotomy
propaganda
22. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Propaganda
Ad Hominem
dramatic evidence
Non sequitur
23. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
essential information
Burden of Proof
Propaganda
24. A fact that may be used to infer another fact
evidence
proposition of interpretation
circumstantial evidence
Status Quo
25. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Lesser of Two Evils
enthymeme
evidence
nonessential information
26. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
circumstantial evidence
the unspoken premises of an enthymeme
dramatic evidence
27. Assumes because one thing is allowed - worse things will occur after
Opposition
Slippery Slope
basic rhetorical questions
proposition of policy
28. Statements claiming that some proposition is untrue or incorrect
Rebuttal
Burden of Proof
weasel words
branding
29. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
30. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
Opposition
enthymeme
Lesser of Two Evils
31. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
perception
basic rhetorical questions
Ipse Dixit
plain folk
32. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Logos
Ethos
enthymeme
characteristics of a 'good' arguer
33. An emotional appeal that stirs the feelings of the audience/reader/listener
testimonials
Proposition
Ad Hominem
Pathos
34. Takes as evidence what it claims to prove
bandwagon
Propaganda
fallacy
Circular Reasoning
35. Inducement to act by argument or reasoning or entreaty
bias
Persuasion
physical evidence
plain folk
36. What is the best or most accurate definition?
Circular Reasoning
proposition of definition
opinion
transfer
37. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
snob appeal
Debate
Logos
Proof
38. The dictionary definition of a word
Denotation
claim
basic rhetorical questions
False Analogy
39. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Begging the Question/Assertion
Burden of Proof
Logos
transfer
40. To treat one cause among many as if it is the single cause
common cause
essential information
Proponent
claim
41. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
Post Hoc - Ergo Propter Hoc
characteristics of a 'good' arguer
claim
42. The feelings or emotions that are evoked from a word
enthymeme
Connotation
Burden of Proof
characteristics of a 'good' arguer
43. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
transfer
Ad Hominem
false dichotomy
44. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
transfer
Logos
false dichotomy
45. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of definition
false dichotomy
proposition of value
opinion
46. Sequential relationship is misinterpreted as causal (this caused that)
Slippery Slope
plain folk
Post Hoc - Ergo Propter Hoc
proposition of value
47. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
perception
Persuasion
essential information
Post Hoc - Ergo Propter Hoc
48. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
common cause
Rebuttal
fact
49. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
emotional appeal
claim
Propaganda
bias
50. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
unique claim
fact
glittering generality
bandwagon