Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The dictionary definition of a word






2. The feelings or emotions that are evoked from a word






3. To treat one cause among many as if it is the single cause






4. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






5. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






6. Sequential relationship is misinterpreted as causal (this caused that)






7. An emotional appeal that stirs the feelings of the audience/reader/listener






8. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






9. Inducement to act by argument or reasoning or entreaty






10. Appeal to an unqualified expert






11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






12. Does not acknowledge the possibility of a neutral position






13. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






14. The process of selecting - organizing - and interpreting our experiences






15. Claims attack the person and not the issue






16. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






18. Facts - figures - numbers - graphs - charts - polls - surveys






19. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






20. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






22. An argument whose conclusion does not follow from its premise






23. What course of action should we take as a government - nation - country - or culture?






24. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






26. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






27. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






28. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






29. Is it moral - right - wrong - ethical - pretty - ugly?






30. What is the best or most accurate definition?






31. Assumes that the premise is not ideal - but a wiser choice than the opponent's






32. Takes as evidence what it claims to prove






33. A false argument; an argument that appears to be logical - but in fact is not logical






34. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






35. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






36. The side that will oppose the proposition






37. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






39. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






41. Assumes because one thing is allowed - worse things will occur after






42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






43. The side that will argue the proposition






44. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






45. Telling only positive things about something or someone - without giving evidence or facts






46. Assumes a statement's conclusion is true without any sufficient evidence






47. A fact that may be used to infer another fact






48. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






49. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






50. To reduce complex matters to an either/or logic