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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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2. The dictionary definition of a word
Denotation
claim
snob appeal
unfinished claim
3. Claims attack the person and not the issue
essential information
evidence
Ad Hominem
weasel words
4. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
weasel words
Non sequitur
proposition of definition
Burden of Proof
5. Questioning or proving the existence or actuality of some event - action - thing - person
syllogism
nonessential information
physical evidence
Post Hoc - Ergo Propter Hoc
6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
Begging the Question/Assertion
snob appeal
circumstantial evidence
7. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
the unspoken premises of an enthymeme
Logos
essential information
8. An emotional appeal that stirs the feelings of the audience/reader/listener
common cause
essential information
Pathos
branding
9. An argument whose conclusion does not follow from its premise
Burden of Proof
Non sequitur
syllogism
evidence
10. To treat one cause among many as if it is the single cause
avant-farde
proposition of interpretation
Rebuttal
common cause
11. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
Proposition
components of an argument
Pathos
12. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
enthymeme
fact
Proposition
Propaganda
13. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
Denotation
essential information
Ad Hominem
14. Inducement to act by argument or reasoning or entreaty
proposition of definition
Status Quo
dramatic evidence
Persuasion
15. Assumes that the premise is not ideal - but a wiser choice than the opponent's
opinion
Pathos
claim
Lesser of Two Evils
16. Facts - figures - numbers - graphs - charts - polls - surveys
enthymeme
essential information
statistical evidence
circumstantial evidence
17. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Pathos
the unspoken premises of an enthymeme
Circular Reasoning
Lesser of Two Evils
18. The feelings or emotions that are evoked from a word
unfinished claim
Connotation
dramatic evidence
unique claim
19. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of policy
Propaganda
syllogism
proposition of value
20. To reduce complex matters to an either/or logic
Circular Reasoning
basic rhetorical questions
false dichotomy
testimonials
21. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Proponent
snob appeal
essential information
emotional appeal
22. What is the best or most accurate definition?
characteristics of a 'good' arguer
opinion
Ethos
proposition of definition
23. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
transfer
opinion
plain folk
proposition of definition
24. The generally held opinion held prior to the debate
propaganda
rhetoric
Status Quo
Proposition
25. A suggestion that is offered for consideration or acceptance
false dichotomy
Proposition
Logos
opinion
26. Telling only positive things about something or someone - without giving evidence or facts
unique claim
proposition of interpretation
Proposition
glittering generality
27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
avant-farde
testimonials
propaganda
28. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Proof
bias
rhetorical claim
glittering generality
29. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Connotation
Denotation
perception
30. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
branding
propaganda
statistical evidence
Connotation
31. Evidence supporting the team's position or used to denigrate or defeat the opposing view
common cause
Proof
Limited Options ; Either/Or
statistical evidence
32. Takes as evidence what it claims to prove
Post Hoc - Ergo Propter Hoc
Circular Reasoning
testimonials
proposition of policy
33. A discussion adhering to parliamentary rules of proposition between two opposing sides
Logos
Debate
statistical evidence
proposition of interpretation
34. A false argument; an argument that appears to be logical - but in fact is not logical
characteristics of a 'good' arguer
Ad Hominem
fallacy
rhetorical claim
35. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
Begging the Question/Assertion
Ethos
syllogism
36. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
Connotation
Propaganda
unfinished claim
37. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Proposition
Post Hoc - Ergo Propter Hoc
nonessential information
syllogism
38. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
Status Quo
testimonials
Ad Hominem
39. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
unique claim
Proponent
rhetoric
propaganda
40. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
straw man
Propaganda
Ethos
plain folk
41. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
snob appeal
rhetorical claim
False Analogy
Limited Options ; Either/Or
42. The process of selecting - organizing - and interpreting our experiences
Logos
Status Quo
Rebuttal
perception
43. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
the unspoken premises of an enthymeme
unfinished claim
Post Hoc - Ergo Propter Hoc
44. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
false dichotomy
snob appeal
common cause
basic rhetorical questions
45. A fact that may be used to infer another fact
circumstantial evidence
Status Quo
Begging the Question/Assertion
bandwagon
46. Appeal to an unqualified expert
weasel words
propaganda
Status Quo
Ipse Dixit
47. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Pathos
common cause
dramatic evidence
Status Quo
48. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
proposition of definition
physical evidence
bandwagon
claim
49. What is the best or most accurate interpretation?
characteristics of a 'good' arguer
components of an argument
False Analogy
proposition of interpretation
50. Assumes because one thing is allowed - worse things will occur after
opinion
proposition of definition
Slippery Slope
snob appeal