SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questioning or proving the existence or actuality of some event - action - thing - person
propaganda
physical evidence
nonessential information
plain folk
2. What is the best or most accurate definition?
Logos
proposition of definition
Pathos
Rebuttal
3. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
opinion
bias
Debate
basic rhetorical questions
4. Facts - figures - numbers - graphs - charts - polls - surveys
branding
statistical evidence
avant-farde
Lesser of Two Evils
5. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
syllogism
proposition of definition
reason
enthymeme
6. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
opinion
bias
Logos
claim
7. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
Status Quo
dramatic evidence
common cause
8. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
enthymeme
characteristics of a 'good' arguer
circumstantial evidence
9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
proposition of value
evidence
false dichotomy
10. Inducement to act by argument or reasoning or entreaty
statistical evidence
branding
Persuasion
components of an argument
11. Does not acknowledge the possibility of a neutral position
transfer
unfinished claim
Limited Options ; Either/Or
emotional appeal
12. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Post Hoc - Ergo Propter Hoc
Lesser of Two Evils
characteristics of a 'good' arguer
13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Proof
false dichotomy
Ethos
proposition of value
14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
snob appeal
Debate
Pathos
reason
15. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Burden of Proof
Propaganda
False Analogy
rhetorical claim
16. The feelings or emotions that are evoked from a word
Connotation
proposition of policy
enthymeme
propaganda
17. Assumes because one thing is allowed - worse things will occur after
fact
Slippery Slope
common cause
Opposition
18. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
nonessential information
snob appeal
Burden of Proof
Propaganda
19. Sequential relationship is misinterpreted as causal (this caused that)
avant-farde
Post Hoc - Ergo Propter Hoc
false dichotomy
transfer
20. Statements claiming that some proposition is untrue or incorrect
Opposition
Rebuttal
propaganda
Limited Options ; Either/Or
21. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
straw man
proposition of interpretation
Proposition
False Analogy
22. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Denotation
Proof
Rebuttal
bandwagon
23. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
rhetoric
essential information
basic rhetorical questions
components of an argument
24. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Ipse Dixit
Denotation
proposition of value
25. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
unfinished claim
straw man
Ipse Dixit
26. The side that will oppose the proposition
Opposition
common cause
Non sequitur
Slippery Slope
27. The process of selecting - organizing - and interpreting our experiences
perception
dramatic evidence
opinion
Logos
28. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Persuasion
Pathos
the unspoken premises of an enthymeme
dramatic evidence
29. An argument whose conclusion does not follow from its premise
Non sequitur
reason
Debate
Circular Reasoning
30. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
Logos
proposition of interpretation
characteristics of a 'good' arguer
31. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
false dichotomy
opinion
Slippery Slope
plain folk
32. Claims attack the person and not the issue
dramatic evidence
Rebuttal
syllogism
Ad Hominem
33. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Connotation
avant-farde
Proposition
Burden of Proof
34. Assumes that the premise is not ideal - but a wiser choice than the opponent's
basic rhetorical questions
branding
enthymeme
Lesser of Two Evils
35. The generally held opinion held prior to the debate
Status Quo
glittering generality
proposition of value
bandwagon
36. A false argument; an argument that appears to be logical - but in fact is not logical
glittering generality
fact
Ipse Dixit
fallacy
37. A suggestion that is offered for consideration or acceptance
claim
the unspoken premises of an enthymeme
Proof
Proposition
38. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Proponent
basic rhetorical questions
opinion
Lesser of Two Evils
39. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
false dichotomy
proposition of interpretation
perception
snob appeal
40. To reduce complex matters to an either/or logic
false dichotomy
proposition of value
Ipse Dixit
Connotation
41. An expressed opinion - statement - or point of view
Proof
claim
emotional appeal
essential information
42. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
opinion
proposition of policy
evidence
Debate
43. Telling only positive things about something or someone - without giving evidence or facts
the unspoken premises of an enthymeme
Persuasion
glittering generality
rhetoric
44. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Connotation
perception
emotional appeal
physical evidence
45. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Proposition
Begging the Question/Assertion
components of an argument
syllogism
46. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
opinion
characteristics of a 'good' arguer
nonessential information
propaganda
47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
bandwagon
unfinished claim
evidence
fallacy
49. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Opposition
propaganda
unfinished claim
bandwagon
50. What is the best or most accurate interpretation?
False Analogy
Propaganda
proposition of interpretation
unfinished claim