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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To reduce complex matters to an either/or logic
essential information
false dichotomy
Limited Options ; Either/Or
Begging the Question/Assertion
2. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
glittering generality
rhetoric
Denotation
3. The side that will oppose the proposition
common cause
Lesser of Two Evils
Opposition
Status Quo
4. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Circular Reasoning
rhetorical claim
straw man
Ipse Dixit
5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
the unspoken premises of an enthymeme
Begging the Question/Assertion
Limited Options ; Either/Or
unfinished claim
6. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
rhetoric
False Analogy
Proponent
testimonials
7. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Proponent
transfer
evidence
Logos
8. Assumes a statement's conclusion is true without any sufficient evidence
Opposition
Begging the Question/Assertion
rhetoric
proposition of value
9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Limited Options ; Either/Or
enthymeme
dramatic evidence
Lesser of Two Evils
10. Assumes because one thing is allowed - worse things will occur after
common cause
rhetoric
Slippery Slope
reason
11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Denotation
plain folk
dramatic evidence
nonessential information
12. Statements claiming that some proposition is untrue or incorrect
enthymeme
Rebuttal
snob appeal
Slippery Slope
13. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Proponent
enthymeme
Burden of Proof
Limited Options ; Either/Or
14. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
opinion
proposition of definition
bandwagon
weasel words
15. Does not acknowledge the possibility of a neutral position
opinion
proposition of interpretation
Limited Options ; Either/Or
Ethos
16. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
fallacy
reason
Logos
physical evidence
17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
False Analogy
common cause
Burden of Proof
transfer
18. Evidence supporting the team's position or used to denigrate or defeat the opposing view
basic rhetorical questions
avant-farde
propaganda
Proof
19. A false argument; an argument that appears to be logical - but in fact is not logical
common cause
opinion
perception
fallacy
20. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
straw man
enthymeme
Ethos
21. The side that will argue the proposition
Proof
components of an argument
Proponent
emotional appeal
22. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Non sequitur
Ethos
Limited Options ; Either/Or
bias
23. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Lesser of Two Evils
propaganda
perception
Logos
24. The process of selecting - organizing - and interpreting our experiences
perception
statistical evidence
false dichotomy
fact
25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
unfinished claim
Proposition
fact
opinion
26. The generally held opinion held prior to the debate
bias
Status Quo
Slippery Slope
Proponent
27. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
weasel words
circumstantial evidence
claim
28. The dictionary definition of a word
Denotation
Non sequitur
Pathos
circumstantial evidence
29. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
dramatic evidence
unique claim
common cause
characteristics of a 'good' arguer
30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Connotation
Propaganda
fallacy
emotional appeal
31. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
syllogism
False Analogy
physical evidence
32. An emotional appeal that stirs the feelings of the audience/reader/listener
Proponent
Proposition
Logos
Pathos
33. What is the best or most accurate definition?
plain folk
proposition of definition
Proof
claim
34. A suggestion that is offered for consideration or acceptance
bias
basic rhetorical questions
unfinished claim
Proposition
35. A fact that may be used to infer another fact
Circular Reasoning
Lesser of Two Evils
Ethos
circumstantial evidence
36. Inducement to act by argument or reasoning or entreaty
characteristics of a 'good' arguer
Denotation
Persuasion
nonessential information
37. An expressed opinion - statement - or point of view
claim
False Analogy
dramatic evidence
Non sequitur
38. An argument whose conclusion does not follow from its premise
Post Hoc - Ergo Propter Hoc
Debate
Non sequitur
branding
39. Appeal to an unqualified expert
Ad Hominem
claim
Ipse Dixit
Post Hoc - Ergo Propter Hoc
40. The feelings or emotions that are evoked from a word
Denotation
snob appeal
bias
Connotation
41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Debate
basic rhetorical questions
Pathos
nonessential information
42. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
common cause
fact
Opposition
fallacy
43. Questioning or proving the existence or actuality of some event - action - thing - person
components of an argument
physical evidence
claim
unfinished claim
44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
testimonials
perception
Ad Hominem
essential information
45. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
proposition of value
syllogism
Connotation
evidence
46. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Ipse Dixit
rhetoric
dramatic evidence
Lesser of Two Evils
47. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
the unspoken premises of an enthymeme
components of an argument
rhetoric
characteristics of a 'good' arguer
48. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
proposition of interpretation
Proponent
circumstantial evidence
nonessential information
49. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
nonessential information
straw man
physical evidence
basic rhetorical questions
50. Facts - figures - numbers - graphs - charts - polls - surveys
weasel words
Non sequitur
proposition of interpretation
statistical evidence