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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Ad Hominem
evidence
Ipse Dixit
2. What is the best or most accurate definition?
False Analogy
proposition of definition
branding
fact
3. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
glittering generality
Post Hoc - Ergo Propter Hoc
Denotation
4. Claims attack the person and not the issue
Propaganda
unfinished claim
Ad Hominem
Post Hoc - Ergo Propter Hoc
5. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
unfinished claim
Ad Hominem
Post Hoc - Ergo Propter Hoc
6. Assumes that the premise is not ideal - but a wiser choice than the opponent's
fallacy
glittering generality
enthymeme
Lesser of Two Evils
7. An expressed opinion - statement - or point of view
fact
nonessential information
claim
rhetorical claim
8. The generally held opinion held prior to the debate
false dichotomy
emotional appeal
Status Quo
components of an argument
9. An argument whose conclusion does not follow from its premise
Denotation
Non sequitur
enthymeme
Slippery Slope
10. A fact that may be used to infer another fact
Ethos
circumstantial evidence
Propaganda
Pathos
11. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
fact
reason
Opposition
Burden of Proof
12. The side that will oppose the proposition
avant-farde
Opposition
Proposition
unique claim
13. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
proposition of value
statistical evidence
false dichotomy
14. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
15. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
perception
snob appeal
False Analogy
proposition of definition
16. Statements claiming that some proposition is untrue or incorrect
avant-farde
Rebuttal
reason
Lesser of Two Evils
17. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
proposition of interpretation
Debate
propaganda
the unspoken premises of an enthymeme
18. Sequential relationship is misinterpreted as causal (this caused that)
Denotation
Post Hoc - Ergo Propter Hoc
common cause
Debate
19. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
statistical evidence
unfinished claim
Logos
proposition of value
20. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
branding
Post Hoc - Ergo Propter Hoc
bandwagon
21. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
testimonials
enthymeme
false dichotomy
22. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
claim
unfinished claim
snob appeal
opinion
23. Takes as evidence what it claims to prove
Begging the Question/Assertion
fallacy
Circular Reasoning
Logos
24. To reduce complex matters to an either/or logic
Ad Hominem
false dichotomy
proposition of policy
Logos
25. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
components of an argument
testimonials
Debate
unique claim
26. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
fact
Pathos
unfinished claim
Ethos
27. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
glittering generality
Propaganda
enthymeme
emotional appeal
28. The process of selecting - organizing - and interpreting our experiences
glittering generality
plain folk
bandwagon
perception
29. Questioning or proving the existence or actuality of some event - action - thing - person
testimonials
Logos
physical evidence
proposition of interpretation
30. Appeal to an unqualified expert
physical evidence
Ipse Dixit
Debate
circumstantial evidence
31. The side that will argue the proposition
common cause
Opposition
Proponent
unfinished claim
32. What course of action should we take as a government - nation - country - or culture?
proposition of value
proposition of policy
Proof
proposition of interpretation
33. Inducement to act by argument or reasoning or entreaty
Ipse Dixit
Persuasion
essential information
Circular Reasoning
34. Does not acknowledge the possibility of a neutral position
proposition of definition
Proof
false dichotomy
Limited Options ; Either/Or
35. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
the unspoken premises of an enthymeme
components of an argument
branding
essential information
36. Is it moral - right - wrong - ethical - pretty - ugly?
statistical evidence
Limited Options ; Either/Or
proposition of value
proposition of policy
37. Assumes a statement's conclusion is true without any sufficient evidence
Ethos
nonessential information
fact
Begging the Question/Assertion
38. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Ethos
proposition of definition
transfer
Proof
39. Assumes because one thing is allowed - worse things will occur after
fact
statistical evidence
common cause
Slippery Slope
40. To treat one cause among many as if it is the single cause
plain folk
common cause
characteristics of a 'good' arguer
bandwagon
41. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Rebuttal
weasel words
statistical evidence
fallacy
42. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
evidence
Ad Hominem
avant-farde
snob appeal
43. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
glittering generality
Opposition
reason
44. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Begging the Question/Assertion
proposition of value
dramatic evidence
bias
45. What is the best or most accurate interpretation?
Proponent
bias
proposition of interpretation
emotional appeal
46. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
physical evidence
proposition of definition
common cause
basic rhetorical questions
47. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Lesser of Two Evils
characteristics of a 'good' arguer
Connotation
48. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
unfinished claim
Pathos
straw man
49. A false argument; an argument that appears to be logical - but in fact is not logical
glittering generality
Post Hoc - Ergo Propter Hoc
emotional appeal
fallacy
50. The feelings or emotions that are evoked from a word
Connotation
Pathos
nonessential information
basic rhetorical questions