Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






2. Assumes a statement's conclusion is true without any sufficient evidence






3. Questioning or proving the existence or actuality of some event - action - thing - person






4. A suggestion that is offered for consideration or acceptance






5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






6. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






8. Claims attack the person and not the issue






9. Assumes because one thing is allowed - worse things will occur after






10. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






11. The dictionary definition of a word






12. Telling only positive things about something or someone - without giving evidence or facts






13. Does not acknowledge the possibility of a neutral position






14. A fact that may be used to infer another fact






15. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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16. Evidence supporting the team's position or used to denigrate or defeat the opposing view






17. A discussion adhering to parliamentary rules of proposition between two opposing sides






18. An argument whose conclusion does not follow from its premise






19. Assumes that the premise is not ideal - but a wiser choice than the opponent's






20. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






21. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






22. Facts - figures - numbers - graphs - charts - polls - surveys






23. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






25. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






26. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






27. The process of selecting - organizing - and interpreting our experiences






28. What is the best or most accurate interpretation?






29. An expressed opinion - statement - or point of view






30. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






31. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






32. The side that will argue the proposition






33. The generally held opinion held prior to the debate






34. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






35. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






36. The side that will oppose the proposition






37. What is the best or most accurate definition?






38. Inducement to act by argument or reasoning or entreaty






39. What course of action should we take as a government - nation - country - or culture?






40. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






41. A false argument; an argument that appears to be logical - but in fact is not logical






42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






43. To treat one cause among many as if it is the single cause






44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






45. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






46. Sequential relationship is misinterpreted as causal (this caused that)






47. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






49. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






50. An emotional appeal that stirs the feelings of the audience/reader/listener