Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






2. The feelings or emotions that are evoked from a word






3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






4. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






5. Assumes a statement's conclusion is true without any sufficient evidence






6. Assumes because one thing is allowed - worse things will occur after






7. To treat one cause among many as if it is the single cause






8. What is the best or most accurate definition?






9. Statements claiming that some proposition is untrue or incorrect






10. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






11. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






12. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






13. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






14. A fact that may be used to infer another fact






15. What course of action should we take as a government - nation - country - or culture?






16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






17. A discussion adhering to parliamentary rules of proposition between two opposing sides






18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






19. What is the best or most accurate interpretation?






20. The generally held opinion held prior to the debate






21. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






22. Inducement to act by argument or reasoning or entreaty






23. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






24. Facts - figures - numbers - graphs - charts - polls - surveys






25. Questioning or proving the existence or actuality of some event - action - thing - person






26. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






27. Does not acknowledge the possibility of a neutral position






28. The side that will oppose the proposition






29. Claims attack the person and not the issue






30. To reduce complex matters to an either/or logic






31. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






32. An expressed opinion - statement - or point of view






33. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






35. Sequential relationship is misinterpreted as causal (this caused that)






36. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






37. An argument whose conclusion does not follow from its premise






38. Appeal to an unqualified expert






39. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






40. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






41. Evidence supporting the team's position or used to denigrate or defeat the opposing view






42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






43. Assumes that the premise is not ideal - but a wiser choice than the opponent's






44. Telling only positive things about something or someone - without giving evidence or facts






45. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






46. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






47. Takes as evidence what it claims to prove






48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






49. Is it moral - right - wrong - ethical - pretty - ugly?






50. A suggestion that is offered for consideration or acceptance