Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert






2. The feelings or emotions that are evoked from a word






3. Inducement to act by argument or reasoning or entreaty






4. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






5. Takes as evidence what it claims to prove






6. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






8. Does not acknowledge the possibility of a neutral position






9. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






10. Sequential relationship is misinterpreted as causal (this caused that)






11. What course of action should we take as a government - nation - country - or culture?






12. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






13. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






15. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






16. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






17. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






18. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






19. Telling only positive things about something or someone - without giving evidence or facts






20. To treat one cause among many as if it is the single cause






21. To reduce complex matters to an either/or logic






22. The dictionary definition of a word






23. Statements claiming that some proposition is untrue or incorrect






24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






25. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






26. Evidence supporting the team's position or used to denigrate or defeat the opposing view






27. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






28. A fact that may be used to infer another fact






29. Assumes that the premise is not ideal - but a wiser choice than the opponent's






30. A discussion adhering to parliamentary rules of proposition between two opposing sides






31. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






32. An emotional appeal that stirs the feelings of the audience/reader/listener






33. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






35. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






36. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






37. The side that will argue the proposition






38. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






39. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






40. What is the best or most accurate definition?






41. What is the best or most accurate interpretation?






42. Facts - figures - numbers - graphs - charts - polls - surveys






43. The generally held opinion held prior to the debate






44. The process of selecting - organizing - and interpreting our experiences






45. An expressed opinion - statement - or point of view






46. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






47. A suggestion that is offered for consideration or acceptance






48. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






49. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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50. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!