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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A discussion adhering to parliamentary rules of proposition between two opposing sides
characteristics of a 'good' arguer
fallacy
weasel words
Debate
2. Inducement to act by argument or reasoning or entreaty
enthymeme
perception
Persuasion
components of an argument
3. The side that will argue the proposition
Proponent
weasel words
Begging the Question/Assertion
rhetoric
4. An emotional appeal that stirs the feelings of the audience/reader/listener
Persuasion
Denotation
Pathos
Non sequitur
5. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
propaganda
Ipse Dixit
unfinished claim
6. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
fallacy
Non sequitur
enthymeme
Propaganda
7. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
weasel words
Non sequitur
fact
proposition of interpretation
8. The feelings or emotions that are evoked from a word
Proponent
Non sequitur
Limited Options ; Either/Or
Connotation
9. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
perception
weasel words
false dichotomy
propaganda
10. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
rhetoric
Proponent
snob appeal
false dichotomy
11. A suggestion that is offered for consideration or acceptance
rhetoric
Denotation
Proposition
unique claim
12. A fact that may be used to infer another fact
circumstantial evidence
claim
Lesser of Two Evils
fact
13. Sequential relationship is misinterpreted as causal (this caused that)
Non sequitur
propaganda
Post Hoc - Ergo Propter Hoc
dramatic evidence
14. The process of selecting - organizing - and interpreting our experiences
Rebuttal
proposition of interpretation
perception
Non sequitur
15. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Lesser of Two Evils
Circular Reasoning
unfinished claim
bandwagon
16. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Ipse Dixit
Opposition
nonessential information
essential information
17. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
essential information
basic rhetorical questions
Ethos
18. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
nonessential information
rhetoric
straw man
weasel words
19. Assumes a statement's conclusion is true without any sufficient evidence
Ipse Dixit
Begging the Question/Assertion
Proof
Non sequitur
20. What is the best or most accurate definition?
branding
proposition of policy
circumstantial evidence
proposition of definition
21. To reduce complex matters to an either/or logic
Proposition
false dichotomy
rhetoric
Rebuttal
22. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
testimonials
avant-farde
common cause
dramatic evidence
23. Is it moral - right - wrong - ethical - pretty - ugly?
Ad Hominem
bandwagon
rhetorical claim
proposition of value
24. An argument whose conclusion does not follow from its premise
claim
fallacy
Non sequitur
straw man
25. Telling only positive things about something or someone - without giving evidence or facts
Slippery Slope
glittering generality
rhetorical claim
claim
26. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Propaganda
opinion
branding
circumstantial evidence
27. What course of action should we take as a government - nation - country - or culture?
enthymeme
Circular Reasoning
unique claim
proposition of policy
28. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
dramatic evidence
components of an argument
evidence
Logos
29. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
claim
weasel words
fallacy
rhetorical claim
30. What is the best or most accurate interpretation?
Slippery Slope
common cause
proposition of interpretation
Denotation
31. Statements claiming that some proposition is untrue or incorrect
Rebuttal
Logos
transfer
Ad Hominem
32. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
basic rhetorical questions
unique claim
Proponent
Logos
33. Facts - figures - numbers - graphs - charts - polls - surveys
nonessential information
evidence
statistical evidence
Opposition
34. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
weasel words
dramatic evidence
Proponent
35. The side that will oppose the proposition
Ad Hominem
reason
Opposition
Logos
36. Questioning or proving the existence or actuality of some event - action - thing - person
bias
physical evidence
fact
Pathos
37. Takes as evidence what it claims to prove
Connotation
Circular Reasoning
Pathos
the unspoken premises of an enthymeme
38. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
branding
Ipse Dixit
testimonials
proposition of definition
39. The dictionary definition of a word
Denotation
evidence
perception
Ad Hominem
40. Does not acknowledge the possibility of a neutral position
Circular Reasoning
fallacy
Proponent
Limited Options ; Either/Or
41. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
Logos
snob appeal
avant-farde
42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
avant-farde
propaganda
Limited Options ; Either/Or
basic rhetorical questions
43. The generally held opinion held prior to the debate
Proponent
bias
Limited Options ; Either/Or
Status Quo
44. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
enthymeme
Proposition
Lesser of Two Evils
transfer
45. Claims attack the person and not the issue
proposition of definition
claim
Circular Reasoning
Ad Hominem
46. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
proposition of definition
components of an argument
Proposition
the unspoken premises of an enthymeme
47. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Status Quo
bandwagon
propaganda
Logos
48. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
basic rhetorical questions
evidence
Propaganda
49. Evidence supporting the team's position or used to denigrate or defeat the opposing view
rhetoric
Proof
Pathos
Begging the Question/Assertion
50. A false argument; an argument that appears to be logical - but in fact is not logical
bandwagon
fallacy
branding
enthymeme