Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






2. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






3. The side that will argue the proposition






4. The feelings or emotions that are evoked from a word






5. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






6. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






7. To treat one cause among many as if it is the single cause






8. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






9. Inducement to act by argument or reasoning or entreaty






10. Is it moral - right - wrong - ethical - pretty - ugly?






11. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






12. Questioning or proving the existence or actuality of some event - action - thing - person






13. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






14. An emotional appeal that stirs the feelings of the audience/reader/listener






15. The generally held opinion held prior to the debate






16. Statements claiming that some proposition is untrue or incorrect






17. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






18. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






19. Assumes because one thing is allowed - worse things will occur after






20. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






21. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






22. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






23. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






24. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






25. A suggestion that is offered for consideration or acceptance






26. The side that will oppose the proposition






27. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






28. What course of action should we take as a government - nation - country - or culture?






29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






30. To reduce complex matters to an either/or logic






31. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






32. Evidence supporting the team's position or used to denigrate or defeat the opposing view






33. A false argument; an argument that appears to be logical - but in fact is not logical






34. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






35. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






36. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






37. Assumes a statement's conclusion is true without any sufficient evidence






38. An expressed opinion - statement - or point of view






39. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






40. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






41. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






42. Facts - figures - numbers - graphs - charts - polls - surveys






43. Telling only positive things about something or someone - without giving evidence or facts






44. Claims attack the person and not the issue






45. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






46. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






47. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






49. Takes as evidence what it claims to prove






50. Sequential relationship is misinterpreted as causal (this caused that)