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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The generally held opinion held prior to the debate






2. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






3. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






4. Claims attack the person and not the issue






5. Assumes that the premise is not ideal - but a wiser choice than the opponent's






6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






7. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






8. Appeal to an unqualified expert






9. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






10. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






11. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






12. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






13. The process of selecting - organizing - and interpreting our experiences






14. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






15. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






16. The feelings or emotions that are evoked from a word






17. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






18. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






19. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






20. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






21. Is it moral - right - wrong - ethical - pretty - ugly?






22. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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23. Takes as evidence what it claims to prove






24. To reduce complex matters to an either/or logic






25. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






26. What is the best or most accurate interpretation?






27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






28. Inducement to act by argument or reasoning or entreaty






29. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






30. A discussion adhering to parliamentary rules of proposition between two opposing sides






31. Assumes a statement's conclusion is true without any sufficient evidence






32. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






33. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






34. What course of action should we take as a government - nation - country - or culture?






35. A suggestion that is offered for consideration or acceptance






36. An argument whose conclusion does not follow from its premise






37. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






38. The side that will oppose the proposition






39. A fact that may be used to infer another fact






40. A false argument; an argument that appears to be logical - but in fact is not logical






41. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






42. The side that will argue the proposition






43. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






44. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






45. Sequential relationship is misinterpreted as causal (this caused that)






46. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






47. Telling only positive things about something or someone - without giving evidence or facts






48. Assumes because one thing is allowed - worse things will occur after






49. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






50. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.