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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The generally held opinion held prior to the debate
Begging the Question/Assertion
Status Quo
False Analogy
opinion
2. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
snob appeal
the unspoken premises of an enthymeme
bandwagon
common cause
3. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
opinion
Connotation
Debate
branding
4. Claims attack the person and not the issue
claim
bandwagon
Ad Hominem
common cause
5. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Connotation
testimonials
Logos
Lesser of Two Evils
6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Proof
emotional appeal
basic rhetorical questions
Non sequitur
7. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
nonessential information
syllogism
glittering generality
8. Appeal to an unqualified expert
Ipse Dixit
weasel words
unique claim
Begging the Question/Assertion
9. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Pathos
snob appeal
Rebuttal
Slippery Slope
10. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
perception
fact
Debate
branding
11. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Limited Options ; Either/Or
Status Quo
opinion
essential information
12. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
rhetoric
false dichotomy
enthymeme
13. The process of selecting - organizing - and interpreting our experiences
essential information
perception
basic rhetorical questions
physical evidence
14. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
essential information
dramatic evidence
branding
enthymeme
15. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
characteristics of a 'good' arguer
common cause
False Analogy
propaganda
16. The feelings or emotions that are evoked from a word
Propaganda
enthymeme
claim
Connotation
17. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
perception
proposition of definition
syllogism
snob appeal
18. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Limited Options ; Either/Or
propaganda
False Analogy
false dichotomy
19. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
glittering generality
emotional appeal
Post Hoc - Ergo Propter Hoc
Propaganda
20. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
the unspoken premises of an enthymeme
Connotation
syllogism
21. Is it moral - right - wrong - ethical - pretty - ugly?
opinion
fallacy
proposition of value
characteristics of a 'good' arguer
22. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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23. Takes as evidence what it claims to prove
Circular Reasoning
Begging the Question/Assertion
Proof
components of an argument
24. To reduce complex matters to an either/or logic
avant-farde
transfer
Ethos
false dichotomy
25. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Connotation
the unspoken premises of an enthymeme
essential information
Pathos
26. What is the best or most accurate interpretation?
essential information
Proof
the unspoken premises of an enthymeme
proposition of interpretation
27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
proposition of definition
straw man
unfinished claim
fact
28. Inducement to act by argument or reasoning or entreaty
Persuasion
weasel words
plain folk
avant-farde
29. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
Begging the Question/Assertion
Persuasion
bandwagon
30. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Lesser of Two Evils
common cause
characteristics of a 'good' arguer
31. Assumes a statement's conclusion is true without any sufficient evidence
Ipse Dixit
testimonials
False Analogy
Begging the Question/Assertion
32. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Ad Hominem
Connotation
plain folk
33. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
weasel words
characteristics of a 'good' arguer
Logos
the unspoken premises of an enthymeme
34. What course of action should we take as a government - nation - country - or culture?
opinion
fact
fallacy
proposition of policy
35. A suggestion that is offered for consideration or acceptance
Pathos
Proposition
unique claim
Circular Reasoning
36. An argument whose conclusion does not follow from its premise
Non sequitur
fallacy
Pathos
circumstantial evidence
37. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
characteristics of a 'good' arguer
bias
Persuasion
bandwagon
38. The side that will oppose the proposition
proposition of policy
Opposition
fact
avant-farde
39. A fact that may be used to infer another fact
circumstantial evidence
snob appeal
Status Quo
reason
40. A false argument; an argument that appears to be logical - but in fact is not logical
Ethos
reason
fallacy
unfinished claim
41. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
transfer
straw man
rhetoric
unfinished claim
42. The side that will argue the proposition
unique claim
bias
Ad Hominem
Proponent
43. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Pathos
unique claim
perception
Logos
44. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Debate
components of an argument
Proponent
Non sequitur
45. Sequential relationship is misinterpreted as causal (this caused that)
basic rhetorical questions
Post Hoc - Ergo Propter Hoc
Proposition
claim
46. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Connotation
reason
Proposition
Ad Hominem
47. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
the unspoken premises of an enthymeme
Denotation
evidence
48. Assumes because one thing is allowed - worse things will occur after
Limited Options ; Either/Or
propaganda
branding
Slippery Slope
49. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Persuasion
Rebuttal
dramatic evidence
50. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
Propaganda
components of an argument
Rebuttal