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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
proposition of policy
plain folk
unfinished claim
the unspoken premises of an enthymeme
2. Assumes a statement's conclusion is true without any sufficient evidence
circumstantial evidence
Begging the Question/Assertion
branding
Logos
3. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
proposition of definition
characteristics of a 'good' arguer
snob appeal
4. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Connotation
testimonials
dramatic evidence
nonessential information
5. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
components of an argument
straw man
proposition of definition
6. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Proposition
branding
emotional appeal
testimonials
7. Assumes because one thing is allowed - worse things will occur after
nonessential information
weasel words
Slippery Slope
straw man
8. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Post Hoc - Ergo Propter Hoc
essential information
statistical evidence
Lesser of Two Evils
9. A suggestion that is offered for consideration or acceptance
fallacy
Proposition
Circular Reasoning
statistical evidence
10. A discussion adhering to parliamentary rules of proposition between two opposing sides
enthymeme
rhetorical claim
syllogism
Debate
11. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ipse Dixit
Ethos
bandwagon
snob appeal
12. What is the best or most accurate interpretation?
Ipse Dixit
Non sequitur
straw man
proposition of interpretation
13. Claims attack the person and not the issue
the unspoken premises of an enthymeme
Proposition
Ad Hominem
emotional appeal
14. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
Status Quo
glittering generality
weasel words
15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Burden of Proof
opinion
testimonials
16. What is the best or most accurate definition?
proposition of definition
rhetorical claim
reason
Limited Options ; Either/Or
17. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
perception
weasel words
physical evidence
branding
18. Inducement to act by argument or reasoning or entreaty
physical evidence
Persuasion
Burden of Proof
Denotation
19. Appeal to an unqualified expert
Ipse Dixit
snob appeal
Burden of Proof
avant-farde
20. Sequential relationship is misinterpreted as causal (this caused that)
Denotation
Proponent
Post Hoc - Ergo Propter Hoc
statistical evidence
21. The generally held opinion held prior to the debate
Lesser of Two Evils
Connotation
Status Quo
statistical evidence
22. What course of action should we take as a government - nation - country - or culture?
fallacy
proposition of policy
claim
dramatic evidence
23. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
straw man
characteristics of a 'good' arguer
Proponent
branding
24. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Proof
avant-farde
transfer
proposition of policy
25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
perception
straw man
rhetorical claim
transfer
26. An expressed opinion - statement - or point of view
Denotation
unique claim
claim
Ipse Dixit
27. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
unique claim
False Analogy
propaganda
28. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Status Quo
proposition of definition
Propaganda
components of an argument
29. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Denotation
Status Quo
opinion
nonessential information
30. The process of selecting - organizing - and interpreting our experiences
opinion
Circular Reasoning
perception
the unspoken premises of an enthymeme
31. The dictionary definition of a word
weasel words
the unspoken premises of an enthymeme
avant-farde
Denotation
32. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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33. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Post Hoc - Ergo Propter Hoc
Logos
fallacy
common cause
34. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
reason
Denotation
emotional appeal
35. A fact that may be used to infer another fact
circumstantial evidence
Denotation
reason
Pathos
36. Telling only positive things about something or someone - without giving evidence or facts
perception
Ethos
glittering generality
plain folk
37. Statements claiming that some proposition is untrue or incorrect
emotional appeal
Rebuttal
common cause
Ipse Dixit
38. An argument whose conclusion does not follow from its premise
common cause
proposition of value
False Analogy
Non sequitur
39. To reduce complex matters to an either/or logic
Limited Options ; Either/Or
false dichotomy
statistical evidence
testimonials
40. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
straw man
circumstantial evidence
rhetorical claim
41. Questioning or proving the existence or actuality of some event - action - thing - person
Proposition
claim
Status Quo
physical evidence
42. Takes as evidence what it claims to prove
Denotation
Persuasion
Circular Reasoning
proposition of interpretation
43. To treat one cause among many as if it is the single cause
common cause
Post Hoc - Ergo Propter Hoc
opinion
plain folk
44. The side that will argue the proposition
Proponent
glittering generality
bandwagon
fact
45. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Ethos
proposition of definition
rhetorical claim
Begging the Question/Assertion
46. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
fallacy
components of an argument
Connotation
physical evidence
47. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
snob appeal
unique claim
testimonials
false dichotomy
48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
proposition of policy
dramatic evidence
proposition of value
unfinished claim
49. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
Denotation
opinion
Post Hoc - Ergo Propter Hoc
50. The side that will oppose the proposition
Opposition
Circular Reasoning
proposition of definition
Proponent