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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
unique claim
enthymeme
emotional appeal
circumstantial evidence
2. The feelings or emotions that are evoked from a word
Slippery Slope
glittering generality
Propaganda
Connotation
3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
False Analogy
physical evidence
Post Hoc - Ergo Propter Hoc
4. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Opposition
opinion
evidence
glittering generality
5. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
nonessential information
statistical evidence
Proponent
6. Assumes because one thing is allowed - worse things will occur after
fact
Slippery Slope
weasel words
basic rhetorical questions
7. To treat one cause among many as if it is the single cause
Status Quo
Pathos
perception
common cause
8. What is the best or most accurate definition?
proposition of definition
False Analogy
components of an argument
opinion
9. Statements claiming that some proposition is untrue or incorrect
transfer
Proponent
propaganda
Rebuttal
10. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Connotation
Propaganda
Persuasion
11. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Rebuttal
statistical evidence
Burden of Proof
unique claim
12. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
bias
False Analogy
straw man
unique claim
13. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
syllogism
Propaganda
Rebuttal
branding
14. A fact that may be used to infer another fact
circumstantial evidence
glittering generality
snob appeal
proposition of definition
15. What course of action should we take as a government - nation - country - or culture?
evidence
syllogism
proposition of policy
Post Hoc - Ergo Propter Hoc
16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
perception
Ethos
Debate
rhetorical claim
17. A discussion adhering to parliamentary rules of proposition between two opposing sides
Proof
Debate
transfer
fact
18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Proponent
rhetoric
nonessential information
perception
19. What is the best or most accurate interpretation?
branding
proposition of interpretation
claim
unfinished claim
20. The generally held opinion held prior to the debate
physical evidence
False Analogy
Status Quo
enthymeme
21. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
False Analogy
glittering generality
Logos
22. Inducement to act by argument or reasoning or entreaty
glittering generality
Persuasion
Proponent
Rebuttal
23. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
branding
enthymeme
false dichotomy
bandwagon
24. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Non sequitur
basic rhetorical questions
essential information
25. Questioning or proving the existence or actuality of some event - action - thing - person
circumstantial evidence
fact
straw man
physical evidence
26. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Logos
Ad Hominem
avant-farde
27. Does not acknowledge the possibility of a neutral position
Non sequitur
Status Quo
Debate
Limited Options ; Either/Or
28. The side that will oppose the proposition
Opposition
common cause
false dichotomy
Ad Hominem
29. Claims attack the person and not the issue
perception
glittering generality
Ad Hominem
rhetoric
30. To reduce complex matters to an either/or logic
false dichotomy
evidence
Opposition
Rebuttal
31. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
evidence
claim
branding
reason
32. An expressed opinion - statement - or point of view
plain folk
Limited Options ; Either/Or
claim
emotional appeal
33. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
statistical evidence
False Analogy
the unspoken premises of an enthymeme
branding
34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
components of an argument
emotional appeal
proposition of interpretation
Propaganda
35. Sequential relationship is misinterpreted as causal (this caused that)
evidence
straw man
Post Hoc - Ergo Propter Hoc
bias
36. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
rhetoric
proposition of policy
reason
straw man
37. An argument whose conclusion does not follow from its premise
evidence
Non sequitur
transfer
Proponent
38. Appeal to an unqualified expert
Ipse Dixit
Circular Reasoning
circumstantial evidence
proposition of interpretation
39. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
fallacy
Proposition
essential information
Post Hoc - Ergo Propter Hoc
40. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
physical evidence
rhetoric
circumstantial evidence
fallacy
41. Evidence supporting the team's position or used to denigrate or defeat the opposing view
straw man
Proposition
Proof
rhetorical claim
42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
emotional appeal
Pathos
unfinished claim
bias
43. Assumes that the premise is not ideal - but a wiser choice than the opponent's
testimonials
proposition of value
Lesser of Two Evils
Logos
44. Telling only positive things about something or someone - without giving evidence or facts
opinion
Propaganda
glittering generality
bias
45. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Opposition
Slippery Slope
Non sequitur
rhetorical claim
46. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
bias
bandwagon
Proponent
basic rhetorical questions
47. Takes as evidence what it claims to prove
Propaganda
Post Hoc - Ergo Propter Hoc
false dichotomy
Circular Reasoning
48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
False Analogy
Proof
Circular Reasoning
transfer
49. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of policy
enthymeme
proposition of value
rhetorical claim
50. A suggestion that is offered for consideration or acceptance
testimonials
Ipse Dixit
claim
Proposition