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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The side that will oppose the proposition
straw man
Circular Reasoning
proposition of interpretation
Opposition
2. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
plain folk
the unspoken premises of an enthymeme
perception
transfer
3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
bias
Ad Hominem
testimonials
physical evidence
4. What is the best or most accurate interpretation?
proposition of interpretation
Status Quo
Opposition
Circular Reasoning
5. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
reason
proposition of definition
Propaganda
evidence
6. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
opinion
transfer
nonessential information
unique claim
7. Questioning or proving the existence or actuality of some event - action - thing - person
essential information
physical evidence
evidence
Status Quo
8. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Proponent
nonessential information
evidence
plain folk
9. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Logos
enthymeme
components of an argument
weasel words
10. A false argument; an argument that appears to be logical - but in fact is not logical
Propaganda
statistical evidence
fallacy
nonessential information
11. Assumes that the premise is not ideal - but a wiser choice than the opponent's
weasel words
false dichotomy
bias
Lesser of Two Evils
12. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
propaganda
Propaganda
dramatic evidence
enthymeme
13. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Connotation
statistical evidence
syllogism
avant-farde
14. Claims attack the person and not the issue
testimonials
Ad Hominem
common cause
snob appeal
15. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
unique claim
bias
propaganda
false dichotomy
16. The dictionary definition of a word
Limited Options ; Either/Or
circumstantial evidence
Denotation
Debate
17. The feelings or emotions that are evoked from a word
Connotation
testimonials
False Analogy
Status Quo
18. Takes as evidence what it claims to prove
Propaganda
Circular Reasoning
Lesser of Two Evils
basic rhetorical questions
19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Begging the Question/Assertion
syllogism
common cause
enthymeme
20. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
statistical evidence
Connotation
Propaganda
21. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
unfinished claim
branding
Logos
circumstantial evidence
22. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
rhetoric
Status Quo
perception
Burden of Proof
23. Statements claiming that some proposition is untrue or incorrect
dramatic evidence
Rebuttal
Status Quo
statistical evidence
24. What course of action should we take as a government - nation - country - or culture?
Propaganda
proposition of policy
claim
Proof
25. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
evidence
Ethos
basic rhetorical questions
avant-farde
26. An expressed opinion - statement - or point of view
essential information
Debate
claim
Circular Reasoning
27. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
perception
snob appeal
evidence
28. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Propaganda
basic rhetorical questions
Ipse Dixit
29. Is it moral - right - wrong - ethical - pretty - ugly?
essential information
proposition of policy
characteristics of a 'good' arguer
proposition of value
30. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
evidence
emotional appeal
Circular Reasoning
enthymeme
31. An emotional appeal that stirs the feelings of the audience/reader/listener
Rebuttal
Status Quo
Pathos
Proof
32. Telling only positive things about something or someone - without giving evidence or facts
Proponent
Opposition
Proposition
glittering generality
33. The process of selecting - organizing - and interpreting our experiences
proposition of definition
perception
Logos
Denotation
34. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Proponent
unfinished claim
Ethos
Lesser of Two Evils
35. To reduce complex matters to an either/or logic
Limited Options ; Either/Or
false dichotomy
proposition of definition
reason
36. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
unfinished claim
plain folk
reason
proposition of value
37. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Burden of Proof
Lesser of Two Evils
Pathos
38. A fact that may be used to infer another fact
Limited Options ; Either/Or
evidence
circumstantial evidence
plain folk
39. An argument whose conclusion does not follow from its premise
dramatic evidence
Opposition
Pathos
Non sequitur
40. Inducement to act by argument or reasoning or entreaty
avant-farde
circumstantial evidence
False Analogy
Persuasion
41. The generally held opinion held prior to the debate
Status Quo
Lesser of Two Evils
components of an argument
straw man
42. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Ethos
Proof
dramatic evidence
straw man
43. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
fact
Slippery Slope
Ipse Dixit
rhetorical claim
44. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
snob appeal
Slippery Slope
Limited Options ; Either/Or
45. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Non sequitur
basic rhetorical questions
False Analogy
fact
46. To treat one cause among many as if it is the single cause
Post Hoc - Ergo Propter Hoc
syllogism
Slippery Slope
common cause
47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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48. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Persuasion
Ethos
common cause
proposition of value
49. Appeal to an unqualified expert
Ipse Dixit
rhetorical claim
proposition of definition
False Analogy
50. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Logos
branding
proposition of definition
emotional appeal