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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Post Hoc - Ergo Propter Hoc
Begging the Question/Assertion
evidence
rhetorical claim
2. Telling only positive things about something or someone - without giving evidence or facts
propaganda
Logos
glittering generality
Non sequitur
3. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
Denotation
Rebuttal
bandwagon
4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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5. Does not acknowledge the possibility of a neutral position
False Analogy
Limited Options ; Either/Or
Debate
propaganda
6. An expressed opinion - statement - or point of view
claim
emotional appeal
snob appeal
transfer
7. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
False Analogy
Ipse Dixit
dramatic evidence
evidence
8. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
components of an argument
fallacy
Burden of Proof
9. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Proposition
bias
Circular Reasoning
10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
false dichotomy
plain folk
Limited Options ; Either/Or
False Analogy
11. Inducement to act by argument or reasoning or entreaty
Limited Options ; Either/Or
Status Quo
Persuasion
Denotation
12. Is it moral - right - wrong - ethical - pretty - ugly?
Proof
False Analogy
proposition of value
Proponent
13. Questioning or proving the existence or actuality of some event - action - thing - person
Debate
Logos
Ad Hominem
physical evidence
14. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
common cause
characteristics of a 'good' arguer
essential information
Ipse Dixit
15. Assumes because one thing is allowed - worse things will occur after
weasel words
Persuasion
Slippery Slope
bandwagon
16. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
bias
components of an argument
the unspoken premises of an enthymeme
proposition of interpretation
17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Post Hoc - Ergo Propter Hoc
Pathos
proposition of policy
transfer
18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
unique claim
nonessential information
essential information
evidence
19. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
statistical evidence
Post Hoc - Ergo Propter Hoc
proposition of value
20. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
proposition of interpretation
Propaganda
circumstantial evidence
Non sequitur
21. To reduce complex matters to an either/or logic
statistical evidence
false dichotomy
Opposition
syllogism
22. The dictionary definition of a word
nonessential information
Denotation
proposition of policy
fallacy
23. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Post Hoc - Ergo Propter Hoc
dramatic evidence
Burden of Proof
24. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
bias
Post Hoc - Ergo Propter Hoc
syllogism
25. What is the best or most accurate interpretation?
Ipse Dixit
proposition of interpretation
rhetorical claim
Persuasion
26. The side that will argue the proposition
syllogism
Proponent
Circular Reasoning
Denotation
27. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
circumstantial evidence
Begging the Question/Assertion
weasel words
components of an argument
28. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Opposition
proposition of interpretation
claim
29. Sequential relationship is misinterpreted as causal (this caused that)
Status Quo
glittering generality
Proof
Post Hoc - Ergo Propter Hoc
30. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Circular Reasoning
bias
enthymeme
31. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Burden of Proof
Post Hoc - Ergo Propter Hoc
Logos
32. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Proponent
essential information
branding
Non sequitur
33. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
plain folk
Status Quo
bandwagon
straw man
34. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
unfinished claim
enthymeme
components of an argument
proposition of value
35. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
rhetorical claim
Circular Reasoning
Lesser of Two Evils
enthymeme
36. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
physical evidence
avant-farde
branding
37. An argument whose conclusion does not follow from its premise
transfer
Non sequitur
Proof
Pathos
38. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
snob appeal
Logos
rhetoric
False Analogy
39. What course of action should we take as a government - nation - country - or culture?
basic rhetorical questions
proposition of policy
Ethos
snob appeal
40. The feelings or emotions that are evoked from a word
Propaganda
perception
Connotation
bias
41. Appeal to an unqualified expert
fallacy
the unspoken premises of an enthymeme
Ipse Dixit
enthymeme
42. The generally held opinion held prior to the debate
Status Quo
proposition of policy
Burden of Proof
Post Hoc - Ergo Propter Hoc
43. A false argument; an argument that appears to be logical - but in fact is not logical
Proponent
Ipse Dixit
evidence
fallacy
44. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
reason
bandwagon
statistical evidence
basic rhetorical questions
45. Statements claiming that some proposition is untrue or incorrect
fallacy
Rebuttal
Proof
nonessential information
46. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
proposition of policy
Propaganda
Opposition
47. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Burden of Proof
testimonials
Opposition
propaganda
48. The process of selecting - organizing - and interpreting our experiences
claim
perception
Connotation
propaganda
49. Takes as evidence what it claims to prove
Circular Reasoning
perception
characteristics of a 'good' arguer
Debate
50. A discussion adhering to parliamentary rules of proposition between two opposing sides
common cause
Debate
Non sequitur
essential information