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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






2. The generally held opinion held prior to the debate






3. A fact that may be used to infer another fact






4. Claims attack the person and not the issue






5. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






6. Does not acknowledge the possibility of a neutral position






7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






8. The side that will argue the proposition






9. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






10. Facts - figures - numbers - graphs - charts - polls - surveys






11. Is it moral - right - wrong - ethical - pretty - ugly?






12. Takes as evidence what it claims to prove






13. A suggestion that is offered for consideration or acceptance






14. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






15. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






16. Telling only positive things about something or someone - without giving evidence or facts






17. To reduce complex matters to an either/or logic






18. Questioning or proving the existence or actuality of some event - action - thing - person






19. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






20. What is the best or most accurate interpretation?






21. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






22. Assumes because one thing is allowed - worse things will occur after






23. Statements claiming that some proposition is untrue or incorrect






24. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






26. The process of selecting - organizing - and interpreting our experiences






27. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






28. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






29. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






30. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






31. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






32. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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33. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






34. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






35. A discussion adhering to parliamentary rules of proposition between two opposing sides






36. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






37. What course of action should we take as a government - nation - country - or culture?






38. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






39. Assumes a statement's conclusion is true without any sufficient evidence






40. To treat one cause among many as if it is the single cause






41. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






43. Assumes that the premise is not ideal - but a wiser choice than the opponent's






44. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






45. The feelings or emotions that are evoked from a word






46. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






47. A false argument; an argument that appears to be logical - but in fact is not logical






48. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






49. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






50. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-







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Can you answer 50 questions in 15 minutes?


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