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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Limited Options ; Either/Or
claim
branding
straw man
2. To reduce complex matters to an either/or logic
transfer
false dichotomy
reason
the unspoken premises of an enthymeme
3. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
proposition of definition
Post Hoc - Ergo Propter Hoc
unique claim
bias
4. To treat one cause among many as if it is the single cause
common cause
perception
circumstantial evidence
bias
5. The feelings or emotions that are evoked from a word
the unspoken premises of an enthymeme
Propaganda
Ipse Dixit
Connotation
6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
proposition of value
Begging the Question/Assertion
proposition of interpretation
fact
7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
unique claim
straw man
Ethos
proposition of value
8. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
syllogism
Circular Reasoning
the unspoken premises of an enthymeme
transfer
9. An expressed opinion - statement - or point of view
basic rhetorical questions
Non sequitur
claim
Ipse Dixit
10. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
proposition of interpretation
Non sequitur
Burden of Proof
physical evidence
11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
false dichotomy
Begging the Question/Assertion
plain folk
False Analogy
12. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
proposition of definition
Ethos
rhetoric
transfer
13. Claims attack the person and not the issue
Opposition
Burden of Proof
Ad Hominem
Debate
14. An emotional appeal that stirs the feelings of the audience/reader/listener
testimonials
Status Quo
essential information
Pathos
15. What is the best or most accurate interpretation?
false dichotomy
proposition of interpretation
Status Quo
opinion
16. Telling only positive things about something or someone - without giving evidence or facts
physical evidence
glittering generality
circumstantial evidence
straw man
17. A discussion adhering to parliamentary rules of proposition between two opposing sides
unique claim
Debate
Propaganda
Proof
18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Begging the Question/Assertion
testimonials
branding
rhetoric
19. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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20. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
physical evidence
Persuasion
Proponent
nonessential information
21. Takes as evidence what it claims to prove
common cause
Circular Reasoning
False Analogy
Connotation
22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Debate
enthymeme
proposition of definition
23. Assumes a statement's conclusion is true without any sufficient evidence
False Analogy
weasel words
Begging the Question/Assertion
perception
24. Appeal to an unqualified expert
Ipse Dixit
Propaganda
emotional appeal
weasel words
25. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
plain folk
circumstantial evidence
Ethos
dramatic evidence
26. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
bandwagon
Post Hoc - Ergo Propter Hoc
Connotation
syllogism
27. What is the best or most accurate definition?
Proponent
proposition of definition
bandwagon
claim
28. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Slippery Slope
propaganda
fallacy
False Analogy
29. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
weasel words
reason
Begging the Question/Assertion
glittering generality
30. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
proposition of policy
statistical evidence
the unspoken premises of an enthymeme
bias
31. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Opposition
bias
fact
32. Sequential relationship is misinterpreted as causal (this caused that)
False Analogy
dramatic evidence
Post Hoc - Ergo Propter Hoc
glittering generality
33. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
bias
propaganda
nonessential information
34. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
fact
Ipse Dixit
reason
35. The process of selecting - organizing - and interpreting our experiences
perception
statistical evidence
Ethos
weasel words
36. Does not acknowledge the possibility of a neutral position
proposition of definition
Slippery Slope
Ad Hominem
Limited Options ; Either/Or
37. The side that will oppose the proposition
branding
fact
Opposition
false dichotomy
38. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
nonessential information
Ethos
fact
39. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
branding
Debate
opinion
40. Facts - figures - numbers - graphs - charts - polls - surveys
Ethos
straw man
enthymeme
statistical evidence
41. Assumes because one thing is allowed - worse things will occur after
emotional appeal
Slippery Slope
rhetoric
Rebuttal
42. An argument whose conclusion does not follow from its premise
Non sequitur
nonessential information
branding
Logos
43. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
proposition of definition
rhetorical claim
False Analogy
44. Is it moral - right - wrong - ethical - pretty - ugly?
Circular Reasoning
Connotation
proposition of value
unfinished claim
45. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Ethos
rhetorical claim
propaganda
enthymeme
46. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Lesser of Two Evils
Ethos
Limited Options ; Either/Or
47. A suggestion that is offered for consideration or acceptance
Connotation
physical evidence
unique claim
Proposition
48. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Ethos
Ad Hominem
testimonials
49. Questioning or proving the existence or actuality of some event - action - thing - person
Post Hoc - Ergo Propter Hoc
nonessential information
proposition of definition
physical evidence
50. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
False Analogy
straw man
basic rhetorical questions
Non sequitur
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