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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Claims attack the person and not the issue
False Analogy
propaganda
characteristics of a 'good' arguer
Ad Hominem
2. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
branding
weasel words
dramatic evidence
proposition of interpretation
3. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
common cause
claim
bandwagon
4. The feelings or emotions that are evoked from a word
Opposition
Connotation
Lesser of Two Evils
evidence
5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
propaganda
plain folk
statistical evidence
Logos
6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
enthymeme
fact
plain folk
Proposition
7. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
proposition of value
the unspoken premises of an enthymeme
weasel words
8. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
unfinished claim
rhetorical claim
components of an argument
Non sequitur
9. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
dramatic evidence
rhetorical claim
testimonials
propaganda
10. Assumes because one thing is allowed - worse things will occur after
Ad Hominem
Slippery Slope
Connotation
fact
11. An argument whose conclusion does not follow from its premise
unfinished claim
fallacy
Non sequitur
Slippery Slope
12. Does not acknowledge the possibility of a neutral position
proposition of definition
Limited Options ; Either/Or
Burden of Proof
weasel words
13. Questioning or proving the existence or actuality of some event - action - thing - person
Connotation
physical evidence
Proposition
Post Hoc - Ergo Propter Hoc
14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
claim
snob appeal
nonessential information
reason
15. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Logos
False Analogy
avant-farde
Non sequitur
16. Appeal to an unqualified expert
rhetoric
Ipse Dixit
Non sequitur
testimonials
17. What is the best or most accurate interpretation?
essential information
proposition of interpretation
false dichotomy
Debate
18. The side that will argue the proposition
rhetoric
statistical evidence
Proponent
plain folk
19. Telling only positive things about something or someone - without giving evidence or facts
circumstantial evidence
glittering generality
Ad Hominem
physical evidence
20. Is it moral - right - wrong - ethical - pretty - ugly?
nonessential information
proposition of value
branding
glittering generality
21. Inducement to act by argument or reasoning or entreaty
plain folk
Persuasion
unique claim
dramatic evidence
22. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
proposition of definition
Slippery Slope
enthymeme
23. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
glittering generality
Ad Hominem
Lesser of Two Evils
Burden of Proof
24. Evidence supporting the team's position or used to denigrate or defeat the opposing view
branding
rhetorical claim
avant-farde
Proof
25. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
unfinished claim
proposition of policy
the unspoken premises of an enthymeme
26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
basic rhetorical questions
transfer
Denotation
Ad Hominem
27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
propaganda
physical evidence
syllogism
unfinished claim
28. An expressed opinion - statement - or point of view
unfinished claim
glittering generality
False Analogy
claim
29. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Persuasion
snob appeal
enthymeme
testimonials
30. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
basic rhetorical questions
nonessential information
bias
the unspoken premises of an enthymeme
31. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Denotation
Ethos
reason
Proposition
32. Facts - figures - numbers - graphs - charts - polls - surveys
fallacy
reason
statistical evidence
basic rhetorical questions
33. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
physical evidence
nonessential information
essential information
testimonials
34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
evidence
Ipse Dixit
bandwagon
enthymeme
35. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Non sequitur
Connotation
Proposition
bandwagon
36. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Begging the Question/Assertion
Ad Hominem
Circular Reasoning
basic rhetorical questions
37. To reduce complex matters to an either/or logic
opinion
weasel words
false dichotomy
Status Quo
38. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
unique claim
proposition of interpretation
snob appeal
False Analogy
39. A fact that may be used to infer another fact
dramatic evidence
basic rhetorical questions
circumstantial evidence
Non sequitur
40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
fallacy
Post Hoc - Ergo Propter Hoc
glittering generality
branding
41. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
enthymeme
fact
the unspoken premises of an enthymeme
unique claim
42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
opinion
weasel words
components of an argument
fallacy
43. The generally held opinion held prior to the debate
opinion
Denotation
Status Quo
syllogism
44. The dictionary definition of a word
bandwagon
Denotation
dramatic evidence
proposition of definition
45. To treat one cause among many as if it is the single cause
Pathos
unfinished claim
characteristics of a 'good' arguer
common cause
46. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Ipse Dixit
False Analogy
Circular Reasoning
unfinished claim
47. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
transfer
opinion
straw man
Burden of Proof
48. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
unique claim
evidence
Persuasion
avant-farde
49. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
avant-farde
emotional appeal
essential information
50. Takes as evidence what it claims to prove
fact
weasel words
Circular Reasoning
bandwagon
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