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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
bandwagon
components of an argument
claim
plain folk
2. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
bandwagon
Propaganda
rhetoric
reason
3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Proof
testimonials
fallacy
statistical evidence
4. To treat one cause among many as if it is the single cause
Ipse Dixit
unique claim
common cause
opinion
5. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Proposition
Logos
branding
syllogism
6. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
nonessential information
essential information
proposition of definition
Slippery Slope
7. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
syllogism
components of an argument
claim
8. Does not acknowledge the possibility of a neutral position
characteristics of a 'good' arguer
Limited Options ; Either/Or
Proponent
circumstantial evidence
9. The side that will oppose the proposition
Ad Hominem
Opposition
unfinished claim
propaganda
10. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
rhetorical claim
branding
False Analogy
dramatic evidence
11. Inducement to act by argument or reasoning or entreaty
Connotation
Persuasion
Lesser of Two Evils
Proof
12. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
avant-farde
proposition of interpretation
propaganda
enthymeme
13. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
the unspoken premises of an enthymeme
claim
glittering generality
14. Assumes a statement's conclusion is true without any sufficient evidence
unique claim
Begging the Question/Assertion
characteristics of a 'good' arguer
bandwagon
15. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
reason
Ethos
nonessential information
plain folk
16. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Limited Options ; Either/Or
Burden of Proof
bandwagon
Debate
17. Evidence supporting the team's position or used to denigrate or defeat the opposing view
proposition of interpretation
Pathos
Proof
transfer
18. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Debate
straw man
opinion
bandwagon
19. What is the best or most accurate interpretation?
False Analogy
proposition of interpretation
the unspoken premises of an enthymeme
rhetoric
20. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
statistical evidence
fact
Ethos
unfinished claim
21. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
proposition of definition
enthymeme
snob appeal
bandwagon
22. Telling only positive things about something or someone - without giving evidence or facts
Denotation
rhetoric
testimonials
glittering generality
23. Sequential relationship is misinterpreted as causal (this caused that)
Persuasion
Post Hoc - Ergo Propter Hoc
Ethos
proposition of value
24. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
unfinished claim
enthymeme
avant-farde
Pathos
25. What course of action should we take as a government - nation - country - or culture?
rhetoric
basic rhetorical questions
proposition of policy
evidence
26. The side that will argue the proposition
opinion
straw man
common cause
Proponent
27. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Ad Hominem
Propaganda
fallacy
Lesser of Two Evils
28. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
the unspoken premises of an enthymeme
fact
Burden of Proof
Logos
29. Questioning or proving the existence or actuality of some event - action - thing - person
Logos
physical evidence
rhetoric
basic rhetorical questions
30. To reduce complex matters to an either/or logic
fact
Ethos
false dichotomy
Debate
31. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
snob appeal
circumstantial evidence
nonessential information
unique claim
32. Assumes that the premise is not ideal - but a wiser choice than the opponent's
fallacy
propaganda
proposition of interpretation
Lesser of Two Evils
33. Is it moral - right - wrong - ethical - pretty - ugly?
snob appeal
unfinished claim
essential information
proposition of value
34. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
characteristics of a 'good' arguer
bias
Logos
Opposition
35. An expressed opinion - statement - or point of view
physical evidence
claim
statistical evidence
Propaganda
36. A false argument; an argument that appears to be logical - but in fact is not logical
Non sequitur
fallacy
Rebuttal
Proponent
37. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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38. Appeal to an unqualified expert
statistical evidence
Ipse Dixit
the unspoken premises of an enthymeme
Proponent
39. The dictionary definition of a word
Denotation
proposition of policy
straw man
common cause
40. The generally held opinion held prior to the debate
Opposition
proposition of policy
fact
Status Quo
41. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
enthymeme
weasel words
Denotation
plain folk
42. Statements claiming that some proposition is untrue or incorrect
Proponent
False Analogy
unique claim
Rebuttal
43. A suggestion that is offered for consideration or acceptance
rhetoric
Persuasion
Proposition
weasel words
44. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
straw man
the unspoken premises of an enthymeme
Denotation
fallacy
45. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
claim
snob appeal
circumstantial evidence
unique claim
46. Assumes because one thing is allowed - worse things will occur after
statistical evidence
Ad Hominem
Status Quo
Slippery Slope
47. An argument whose conclusion does not follow from its premise
Pathos
Debate
Non sequitur
Burden of Proof
48. Takes as evidence what it claims to prove
Circular Reasoning
False Analogy
dramatic evidence
Non sequitur
49. Facts - figures - numbers - graphs - charts - polls - surveys
claim
rhetoric
the unspoken premises of an enthymeme
statistical evidence
50. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
avant-farde
transfer
Slippery Slope
Burden of Proof
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