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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
opinion
emotional appeal
straw man
Rebuttal
2. The generally held opinion held prior to the debate
Status Quo
unique claim
Rebuttal
Lesser of Two Evils
3. What is the best or most accurate definition?
transfer
Logos
proposition of definition
physical evidence
4. Appeal to an unqualified expert
Post Hoc - Ergo Propter Hoc
common cause
Ipse Dixit
opinion
5. The dictionary definition of a word
Denotation
straw man
Status Quo
Limited Options ; Either/Or
6. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
proposition of policy
Non sequitur
branding
bandwagon
7. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
False Analogy
the unspoken premises of an enthymeme
proposition of interpretation
rhetoric
8. Inducement to act by argument or reasoning or entreaty
Persuasion
False Analogy
proposition of value
dramatic evidence
9. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Propaganda
straw man
rhetorical claim
Limited Options ; Either/Or
10. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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11. An expressed opinion - statement - or point of view
essential information
claim
proposition of interpretation
physical evidence
12. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
dramatic evidence
Pathos
syllogism
13. The feelings or emotions that are evoked from a word
unfinished claim
Connotation
propaganda
plain folk
14. What course of action should we take as a government - nation - country - or culture?
common cause
proposition of policy
branding
Non sequitur
15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
essential information
Lesser of Two Evils
Opposition
components of an argument
16. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
emotional appeal
False Analogy
perception
Connotation
17. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Status Quo
Circular Reasoning
Ipse Dixit
18. A suggestion that is offered for consideration or acceptance
Lesser of Two Evils
Proposition
physical evidence
common cause
19. What is the best or most accurate interpretation?
proposition of interpretation
claim
straw man
proposition of definition
20. Statements claiming that some proposition is untrue or incorrect
Propaganda
Burden of Proof
Pathos
Rebuttal
21. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
essential information
proposition of interpretation
Proponent
plain folk
22. Facts - figures - numbers - graphs - charts - polls - surveys
Opposition
proposition of interpretation
Proponent
statistical evidence
23. Is it moral - right - wrong - ethical - pretty - ugly?
Slippery Slope
claim
proposition of value
rhetoric
24. The side that will argue the proposition
Rebuttal
Proponent
bandwagon
snob appeal
25. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Post Hoc - Ergo Propter Hoc
transfer
essential information
testimonials
26. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Pathos
unique claim
Lesser of Two Evils
27. To treat one cause among many as if it is the single cause
common cause
bias
claim
statistical evidence
28. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Rebuttal
bandwagon
Lesser of Two Evils
Debate
29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
testimonials
syllogism
Ethos
enthymeme
30. Does not acknowledge the possibility of a neutral position
straw man
Limited Options ; Either/Or
the unspoken premises of an enthymeme
avant-farde
31. Takes as evidence what it claims to prove
Denotation
Circular Reasoning
fact
unfinished claim
32. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Connotation
nonessential information
fact
bandwagon
33. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
characteristics of a 'good' arguer
reason
avant-farde
34. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Ipse Dixit
reason
Proponent
Slippery Slope
35. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
snob appeal
syllogism
Debate
rhetorical claim
36. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
snob appeal
Ipse Dixit
fact
proposition of policy
37. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
Slippery Slope
glittering generality
Proof
38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Circular Reasoning
dramatic evidence
rhetoric
rhetorical claim
39. Sequential relationship is misinterpreted as causal (this caused that)
reason
Ethos
components of an argument
Post Hoc - Ergo Propter Hoc
40. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
basic rhetorical questions
propaganda
Debate
Proponent
41. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
enthymeme
fallacy
Begging the Question/Assertion
42. Telling only positive things about something or someone - without giving evidence or facts
Begging the Question/Assertion
syllogism
Opposition
glittering generality
43. Assumes a statement's conclusion is true without any sufficient evidence
Non sequitur
claim
the unspoken premises of an enthymeme
Begging the Question/Assertion
44. A false argument; an argument that appears to be logical - but in fact is not logical
Denotation
basic rhetorical questions
fallacy
testimonials
45. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
physical evidence
unique claim
false dichotomy
proposition of interpretation
46. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
unfinished claim
Connotation
emotional appeal
47. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
rhetoric
Limited Options ; Either/Or
Ethos
Propaganda
48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Rebuttal
reason
branding
syllogism
49. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Lesser of Two Evils
bias
Proposition
50. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
testimonials
basic rhetorical questions
Non sequitur
straw man