Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate definition?






2. Questioning or proving the existence or actuality of some event - action - thing - person






3. Does not acknowledge the possibility of a neutral position






4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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5. Takes as evidence what it claims to prove






6. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






7. The feelings or emotions that are evoked from a word






8. Appeal to an unqualified expert






9. Telling only positive things about something or someone - without giving evidence or facts






10. What course of action should we take as a government - nation - country - or culture?






11. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






12. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






13. Is it moral - right - wrong - ethical - pretty - ugly?






14. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






15. Facts - figures - numbers - graphs - charts - polls - surveys






16. Sequential relationship is misinterpreted as causal (this caused that)






17. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






18. Evidence supporting the team's position or used to denigrate or defeat the opposing view






19. To treat one cause among many as if it is the single cause






20. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






21. The generally held opinion held prior to the debate






22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






23. A discussion adhering to parliamentary rules of proposition between two opposing sides






24. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






25. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






26. The side that will argue the proposition






27. What is the best or most accurate interpretation?






28. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






29. To reduce complex matters to an either/or logic






30. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






31. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






32. Assumes because one thing is allowed - worse things will occur after






33. Statements claiming that some proposition is untrue or incorrect






34. A suggestion that is offered for consideration or acceptance






35. The process of selecting - organizing - and interpreting our experiences






36. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






37. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






38. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






39. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






40. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






41. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






43. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






44. Assumes a statement's conclusion is true without any sufficient evidence






45. A false argument; an argument that appears to be logical - but in fact is not logical






46. The dictionary definition of a word






47. A fact that may be used to infer another fact






48. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






49. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






50. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li