Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questioning or proving the existence or actuality of some event - action - thing - person






2. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






3. Statements claiming that some proposition is untrue or incorrect






4. Inducement to act by argument or reasoning or entreaty






5. The side that will oppose the proposition






6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






7. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


8. An expressed opinion - statement - or point of view






9. Does not acknowledge the possibility of a neutral position






10. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






11. The dictionary definition of a word






12. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






13. Sequential relationship is misinterpreted as causal (this caused that)






14. The generally held opinion held prior to the debate






15. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






16. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






17. To reduce complex matters to an either/or logic






18. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






19. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






20. The side that will argue the proposition






21. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






22. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






23. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






24. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






25. The process of selecting - organizing - and interpreting our experiences






26. Appeal to an unqualified expert






27. Assumes a statement's conclusion is true without any sufficient evidence






28. To treat one cause among many as if it is the single cause






29. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






30. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






31. A false argument; an argument that appears to be logical - but in fact is not logical






32. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






33. Facts - figures - numbers - graphs - charts - polls - surveys






34. Evidence supporting the team's position or used to denigrate or defeat the opposing view






35. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






36. Assumes because one thing is allowed - worse things will occur after






37. An argument whose conclusion does not follow from its premise






38. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






39. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






40. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






41. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






42. Is it moral - right - wrong - ethical - pretty - ugly?






43. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






44. What is the best or most accurate interpretation?






45. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






46. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






47. What course of action should we take as a government - nation - country - or culture?






48. A fact that may be used to infer another fact






49. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






50. An emotional appeal that stirs the feelings of the audience/reader/listener