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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A discussion adhering to parliamentary rules of proposition between two opposing sides
unique claim
False Analogy
weasel words
Debate
2. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
bandwagon
transfer
rhetoric
Denotation
3. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
components of an argument
Post Hoc - Ergo Propter Hoc
opinion
proposition of definition
4. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Proponent
Logos
Opposition
fallacy
5. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Logos
perception
reason
Rebuttal
6. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Non sequitur
components of an argument
perception
claim
7. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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8. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
the unspoken premises of an enthymeme
Logos
straw man
circumstantial evidence
9. To treat one cause among many as if it is the single cause
Ad Hominem
basic rhetorical questions
Burden of Proof
common cause
10. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
unfinished claim
snob appeal
Connotation
components of an argument
11. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
proposition of policy
Logos
transfer
Proof
12. An expressed opinion - statement - or point of view
rhetorical claim
claim
Post Hoc - Ergo Propter Hoc
straw man
13. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
evidence
unfinished claim
transfer
14. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Ad Hominem
unique claim
Propaganda
characteristics of a 'good' arguer
15. The generally held opinion held prior to the debate
Proposition
plain folk
Status Quo
Non sequitur
16. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
fact
Propaganda
Ipse Dixit
17. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
claim
Ad Hominem
syllogism
bias
18. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
proposition of definition
basic rhetorical questions
propaganda
19. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
reason
evidence
claim
20. The side that will oppose the proposition
Opposition
propaganda
Ethos
reason
21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
circumstantial evidence
bandwagon
bias
22. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
propaganda
Proposition
Begging the Question/Assertion
23. Sequential relationship is misinterpreted as causal (this caused that)
proposition of value
perception
Post Hoc - Ergo Propter Hoc
Ipse Dixit
24. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
unique claim
Denotation
Proponent
25. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
essential information
glittering generality
fact
Proof
26. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
perception
Circular Reasoning
enthymeme
nonessential information
27. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
proposition of policy
characteristics of a 'good' arguer
False Analogy
proposition of value
28. Appeal to an unqualified expert
Pathos
Ipse Dixit
proposition of value
Persuasion
29. Is it moral - right - wrong - ethical - pretty - ugly?
straw man
Propaganda
proposition of value
Opposition
30. Statements claiming that some proposition is untrue or incorrect
syllogism
Rebuttal
bandwagon
Lesser of Two Evils
31. To reduce complex matters to an either/or logic
snob appeal
opinion
bandwagon
false dichotomy
32. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
unique claim
Ethos
straw man
Limited Options ; Either/Or
33. A fact that may be used to infer another fact
circumstantial evidence
enthymeme
Debate
rhetoric
34. The process of selecting - organizing - and interpreting our experiences
physical evidence
Ad Hominem
perception
basic rhetorical questions
35. The feelings or emotions that are evoked from a word
Ethos
Connotation
characteristics of a 'good' arguer
glittering generality
36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Logos
Pathos
Slippery Slope
evidence
37. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
unique claim
the unspoken premises of an enthymeme
Burden of Proof
38. Inducement to act by argument or reasoning or entreaty
fact
Persuasion
False Analogy
branding
39. The side that will argue the proposition
Proponent
perception
essential information
components of an argument
40. Telling only positive things about something or someone - without giving evidence or facts
reason
physical evidence
False Analogy
glittering generality
41. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
proposition of value
Propaganda
fact
syllogism
42. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
False Analogy
Circular Reasoning
bias
emotional appeal
43. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
fallacy
Rebuttal
Limited Options ; Either/Or
44. What is the best or most accurate definition?
opinion
dramatic evidence
proposition of definition
Begging the Question/Assertion
45. Claims attack the person and not the issue
rhetorical claim
the unspoken premises of an enthymeme
Ad Hominem
transfer
46. The dictionary definition of a word
Post Hoc - Ergo Propter Hoc
Denotation
the unspoken premises of an enthymeme
Non sequitur
47. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
reason
characteristics of a 'good' arguer
Ipse Dixit
48. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
enthymeme
syllogism
the unspoken premises of an enthymeme
snob appeal
49. What course of action should we take as a government - nation - country - or culture?
transfer
syllogism
Ethos
proposition of policy
50. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
glittering generality
fact
proposition of policy
testimonials