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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Proof
Begging the Question/Assertion
transfer
2. The side that will argue the proposition
Ethos
branding
emotional appeal
Proponent
3. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
proposition of value
straw man
circumstantial evidence
Proof
4. Inducement to act by argument or reasoning or entreaty
weasel words
Persuasion
reason
Ipse Dixit
5. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Circular Reasoning
Ipse Dixit
nonessential information
propaganda
6. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
fact
circumstantial evidence
essential information
Rebuttal
7. Facts - figures - numbers - graphs - charts - polls - surveys
perception
claim
statistical evidence
fact
8. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
perception
opinion
common cause
glittering generality
9. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
branding
Ethos
propaganda
evidence
10. Telling only positive things about something or someone - without giving evidence or facts
Persuasion
Limited Options ; Either/Or
glittering generality
perception
11. Is it moral - right - wrong - ethical - pretty - ugly?
emotional appeal
branding
proposition of value
claim
12. The side that will oppose the proposition
snob appeal
plain folk
Opposition
Logos
13. An expressed opinion - statement - or point of view
rhetoric
Proposition
testimonials
claim
14. The process of selecting - organizing - and interpreting our experiences
components of an argument
perception
Rebuttal
Proponent
15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
claim
syllogism
dramatic evidence
avant-farde
16. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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17. Assumes a statement's conclusion is true without any sufficient evidence
weasel words
Slippery Slope
Begging the Question/Assertion
perception
18. What is the best or most accurate interpretation?
proposition of policy
Persuasion
statistical evidence
proposition of interpretation
19. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Persuasion
the unspoken premises of an enthymeme
dramatic evidence
Opposition
20. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
physical evidence
bandwagon
Ad Hominem
straw man
21. What course of action should we take as a government - nation - country - or culture?
bandwagon
Ad Hominem
proposition of policy
characteristics of a 'good' arguer
22. Does not acknowledge the possibility of a neutral position
statistical evidence
Limited Options ; Either/Or
common cause
syllogism
23. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
circumstantial evidence
unique claim
characteristics of a 'good' arguer
reason
24. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Proponent
basic rhetorical questions
circumstantial evidence
unique claim
25. A suggestion that is offered for consideration or acceptance
unique claim
fallacy
Status Quo
Proposition
26. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
avant-farde
unique claim
Proposition
branding
27. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
straw man
Ethos
proposition of policy
28. The dictionary definition of a word
opinion
Denotation
weasel words
Propaganda
29. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
evidence
Connotation
Ethos
Slippery Slope
30. Statements claiming that some proposition is untrue or incorrect
Denotation
dramatic evidence
Rebuttal
proposition of definition
31. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
characteristics of a 'good' arguer
Denotation
weasel words
32. The feelings or emotions that are evoked from a word
essential information
Connotation
the unspoken premises of an enthymeme
weasel words
33. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Begging the Question/Assertion
opinion
snob appeal
34. To reduce complex matters to an either/or logic
false dichotomy
enthymeme
emotional appeal
Limited Options ; Either/Or
35. An argument whose conclusion does not follow from its premise
rhetoric
Circular Reasoning
Non sequitur
physical evidence
36. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Pathos
Begging the Question/Assertion
weasel words
37. A false argument; an argument that appears to be logical - but in fact is not logical
statistical evidence
proposition of value
Connotation
fallacy
38. To treat one cause among many as if it is the single cause
Opposition
Proponent
common cause
testimonials
39. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
Proof
Ipse Dixit
characteristics of a 'good' arguer
40. A fact that may be used to infer another fact
circumstantial evidence
transfer
propaganda
Slippery Slope
41. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Connotation
proposition of interpretation
emotional appeal
False Analogy
42. Appeal to an unqualified expert
proposition of definition
evidence
the unspoken premises of an enthymeme
Ipse Dixit
43. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Status Quo
unfinished claim
fact
circumstantial evidence
44. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Persuasion
unfinished claim
avant-farde
statistical evidence
45. A discussion adhering to parliamentary rules of proposition between two opposing sides
claim
Debate
enthymeme
rhetorical claim
46. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
Pathos
opinion
rhetorical claim
47. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Persuasion
syllogism
testimonials
Burden of Proof
48. Claims attack the person and not the issue
Connotation
glittering generality
Ad Hominem
evidence
49. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Debate
transfer
testimonials
unique claim
50. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Debate
Persuasion
emotional appeal
perception
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