Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






2. A false argument; an argument that appears to be logical - but in fact is not logical






3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






4. Statements claiming that some proposition is untrue or incorrect






5. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






6. Appeal to an unqualified expert






7. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






8. Assumes a statement's conclusion is true without any sufficient evidence






9. Takes as evidence what it claims to prove






10. Sequential relationship is misinterpreted as causal (this caused that)






11. Telling only positive things about something or someone - without giving evidence or facts






12. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






13. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






14. Is it moral - right - wrong - ethical - pretty - ugly?






15. The process of selecting - organizing - and interpreting our experiences






16. The dictionary definition of a word






17. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






18. To reduce complex matters to an either/or logic






19. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






20. Assumes that the premise is not ideal - but a wiser choice than the opponent's






21. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






22. What is the best or most accurate interpretation?






23. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






24. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






25. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






27. The generally held opinion held prior to the debate






28. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






29. An argument whose conclusion does not follow from its premise






30. Does not acknowledge the possibility of a neutral position






31. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






32. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






33. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






34. Evidence supporting the team's position or used to denigrate or defeat the opposing view






35. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






36. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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37. An emotional appeal that stirs the feelings of the audience/reader/listener






38. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






39. A fact that may be used to infer another fact






40. The side that will argue the proposition






41. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






42. Questioning or proving the existence or actuality of some event - action - thing - person






43. The feelings or emotions that are evoked from a word






44. An expressed opinion - statement - or point of view






45. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






46. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






47. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






48. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






49. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






50. A suggestion that is offered for consideration or acceptance