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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
syllogism
nonessential information
transfer
2. Assumes that the premise is not ideal - but a wiser choice than the opponent's
unique claim
characteristics of a 'good' arguer
enthymeme
Lesser of Two Evils
3. Statements claiming that some proposition is untrue or incorrect
testimonials
Rebuttal
bias
proposition of interpretation
4. An argument whose conclusion does not follow from its premise
Proof
rhetoric
false dichotomy
Non sequitur
5. Assumes because one thing is allowed - worse things will occur after
Rebuttal
Ad Hominem
Burden of Proof
Slippery Slope
6. Telling only positive things about something or someone - without giving evidence or facts
fallacy
bias
glittering generality
Status Quo
7. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Proposition
avant-farde
propaganda
Logos
8. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
dramatic evidence
Denotation
opinion
common cause
9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Debate
Ad Hominem
fact
dramatic evidence
10. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Ethos
emotional appeal
fact
Proposition
11. A false argument; an argument that appears to be logical - but in fact is not logical
Proposition
fallacy
Connotation
Proponent
12. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
Proof
dramatic evidence
circumstantial evidence
13. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
rhetoric
components of an argument
essential information
enthymeme
14. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Denotation
Begging the Question/Assertion
rhetorical claim
proposition of definition
15. What is the best or most accurate interpretation?
Opposition
false dichotomy
physical evidence
proposition of interpretation
16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Burden of Proof
straw man
emotional appeal
17. Inducement to act by argument or reasoning or entreaty
Persuasion
weasel words
Rebuttal
glittering generality
18. An emotional appeal that stirs the feelings of the audience/reader/listener
common cause
Pathos
proposition of policy
fallacy
19. An expressed opinion - statement - or point of view
the unspoken premises of an enthymeme
claim
propaganda
testimonials
20. Claims attack the person and not the issue
rhetorical claim
Ad Hominem
Burden of Proof
proposition of policy
21. The feelings or emotions that are evoked from a word
Denotation
Non sequitur
opinion
Connotation
22. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
propaganda
False Analogy
snob appeal
23. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
circumstantial evidence
proposition of definition
snob appeal
24. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Begging the Question/Assertion
physical evidence
bias
claim
25. Takes as evidence what it claims to prove
reason
Circular Reasoning
enthymeme
branding
26. The dictionary definition of a word
weasel words
rhetoric
Denotation
Circular Reasoning
27. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Burden of Proof
rhetorical claim
essential information
28. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
circumstantial evidence
basic rhetorical questions
unique claim
rhetoric
29. A fact that may be used to infer another fact
Burden of Proof
Proponent
fallacy
circumstantial evidence
30. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
basic rhetorical questions
False Analogy
Begging the Question/Assertion
straw man
31. Is it moral - right - wrong - ethical - pretty - ugly?
Ad Hominem
Status Quo
proposition of value
glittering generality
32. Sequential relationship is misinterpreted as causal (this caused that)
Begging the Question/Assertion
common cause
Post Hoc - Ergo Propter Hoc
proposition of value
33. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
weasel words
Ad Hominem
Limited Options ; Either/Or
snob appeal
34. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
branding
dramatic evidence
plain folk
characteristics of a 'good' arguer
35. What course of action should we take as a government - nation - country - or culture?
Status Quo
proposition of policy
statistical evidence
basic rhetorical questions
36. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
opinion
glittering generality
avant-farde
37. The process of selecting - organizing - and interpreting our experiences
emotional appeal
perception
Proposition
Rebuttal
38. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
branding
Burden of Proof
characteristics of a 'good' arguer
nonessential information
39. A suggestion that is offered for consideration or acceptance
evidence
Proposition
enthymeme
snob appeal
40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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41. Questioning or proving the existence or actuality of some event - action - thing - person
Ad Hominem
snob appeal
physical evidence
claim
42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Connotation
avant-farde
basic rhetorical questions
propaganda
43. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
glittering generality
basic rhetorical questions
Status Quo
unfinished claim
44. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
unique claim
Circular Reasoning
Opposition
transfer
45. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
straw man
reason
Ethos
claim
46. To reduce complex matters to an either/or logic
false dichotomy
reason
proposition of definition
Status Quo
47. Does not acknowledge the possibility of a neutral position
Slippery Slope
weasel words
Limited Options ; Either/Or
Logos
48. Assumes a statement's conclusion is true without any sufficient evidence
glittering generality
Begging the Question/Assertion
Debate
reason
49. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
proposition of value
evidence
Denotation
Opposition
50. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
dramatic evidence
Denotation
unique claim
syllogism