Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






2. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






3. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






4. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






6. A discussion adhering to parliamentary rules of proposition between two opposing sides






7. Telling only positive things about something or someone - without giving evidence or facts






8. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






9. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






10. To reduce complex matters to an either/or logic






11. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






12. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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13. A suggestion that is offered for consideration or acceptance






14. Does not acknowledge the possibility of a neutral position






15. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






16. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






17. Inducement to act by argument or reasoning or entreaty






18. An argument whose conclusion does not follow from its premise






19. Assumes a statement's conclusion is true without any sufficient evidence






20. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






21. Statements claiming that some proposition is untrue or incorrect






22. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






23. Takes as evidence what it claims to prove






24. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






25. Questioning or proving the existence or actuality of some event - action - thing - person






26. Claims attack the person and not the issue






27. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






28. Assumes that the premise is not ideal - but a wiser choice than the opponent's






29. The feelings or emotions that are evoked from a word






30. The side that will argue the proposition






31. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






32. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






33. An emotional appeal that stirs the feelings of the audience/reader/listener






34. Assumes because one thing is allowed - worse things will occur after






35. The generally held opinion held prior to the debate






36. An expressed opinion - statement - or point of view






37. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






38. Is it moral - right - wrong - ethical - pretty - ugly?






39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






40. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






41. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






42. The side that will oppose the proposition






43. The dictionary definition of a word






44. Sequential relationship is misinterpreted as causal (this caused that)






45. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






46. The process of selecting - organizing - and interpreting our experiences






47. What course of action should we take as a government - nation - country - or culture?






48. A false argument; an argument that appears to be logical - but in fact is not logical






49. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






50. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.