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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
straw man
characteristics of a 'good' arguer
rhetoric
2. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
branding
rhetorical claim
rhetoric
3. To treat one cause among many as if it is the single cause
dramatic evidence
bandwagon
fallacy
common cause
4. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
proposition of interpretation
statistical evidence
basic rhetorical questions
components of an argument
5. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Ipse Dixit
the unspoken premises of an enthymeme
syllogism
reason
6. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
statistical evidence
rhetorical claim
False Analogy
proposition of policy
7. Statements claiming that some proposition is untrue or incorrect
enthymeme
Rebuttal
Connotation
evidence
8. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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9. The dictionary definition of a word
Limited Options ; Either/Or
Denotation
Begging the Question/Assertion
nonessential information
10. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
common cause
Post Hoc - Ergo Propter Hoc
Logos
glittering generality
11. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
statistical evidence
Post Hoc - Ergo Propter Hoc
opinion
12. Assumes that the premise is not ideal - but a wiser choice than the opponent's
proposition of definition
statistical evidence
propaganda
Lesser of Two Evils
13. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
proposition of value
Proposition
bias
dramatic evidence
14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
unique claim
Slippery Slope
bias
Status Quo
15. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
evidence
Proponent
Limited Options ; Either/Or
emotional appeal
16. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
reason
bandwagon
claim
avant-farde
17. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Begging the Question/Assertion
evidence
Rebuttal
Burden of Proof
18. The side that will argue the proposition
Proponent
plain folk
statistical evidence
Ethos
19. Assumes because one thing is allowed - worse things will occur after
enthymeme
nonessential information
Slippery Slope
opinion
20. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Post Hoc - Ergo Propter Hoc
fact
claim
Propaganda
21. What is the best or most accurate definition?
physical evidence
proposition of definition
proposition of value
Rebuttal
22. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
characteristics of a 'good' arguer
straw man
unfinished claim
Proponent
23. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
Pathos
fallacy
Burden of Proof
24. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Debate
branding
basic rhetorical questions
Proposition
25. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
propaganda
glittering generality
Lesser of Two Evils
26. An argument whose conclusion does not follow from its premise
dramatic evidence
Ad Hominem
Non sequitur
Post Hoc - Ergo Propter Hoc
27. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
Ipse Dixit
Debate
Pathos
28. The process of selecting - organizing - and interpreting our experiences
enthymeme
plain folk
perception
syllogism
29. To reduce complex matters to an either/or logic
dramatic evidence
statistical evidence
claim
false dichotomy
30. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
dramatic evidence
Post Hoc - Ergo Propter Hoc
branding
31. What course of action should we take as a government - nation - country - or culture?
statistical evidence
physical evidence
proposition of policy
nonessential information
32. Appeal to an unqualified expert
proposition of definition
Begging the Question/Assertion
Ipse Dixit
Persuasion
33. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Connotation
statistical evidence
emotional appeal
34. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
weasel words
proposition of interpretation
Circular Reasoning
propaganda
35. The side that will oppose the proposition
Denotation
rhetoric
Opposition
Ethos
36. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
proposition of policy
rhetorical claim
Begging the Question/Assertion
Ipse Dixit
37. A fact that may be used to infer another fact
circumstantial evidence
essential information
Limited Options ; Either/Or
proposition of value
38. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Propaganda
fallacy
dramatic evidence
39. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
Slippery Slope
unfinished claim
circumstantial evidence
40. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Opposition
fact
fallacy
41. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
syllogism
plain folk
physical evidence
42. An expressed opinion - statement - or point of view
unique claim
common cause
claim
Logos
43. Does not acknowledge the possibility of a neutral position
physical evidence
evidence
Limited Options ; Either/Or
proposition of value
44. Inducement to act by argument or reasoning or entreaty
Persuasion
fallacy
proposition of interpretation
Slippery Slope
45. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Opposition
circumstantial evidence
snob appeal
Slippery Slope
46. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Ad Hominem
characteristics of a 'good' arguer
weasel words
proposition of definition
47. Questioning or proving the existence or actuality of some event - action - thing - person
characteristics of a 'good' arguer
Begging the Question/Assertion
fact
physical evidence
48. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
circumstantial evidence
plain folk
basic rhetorical questions
Opposition
49. The feelings or emotions that are evoked from a word
Proposition
proposition of interpretation
fallacy
Connotation
50. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
proposition of definition
proposition of value
testimonials
circumstantial evidence