Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts - figures - numbers - graphs - charts - polls - surveys






2. An argument whose conclusion does not follow from its premise






3. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






4. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






5. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






6. The side that will argue the proposition






7. Is it moral - right - wrong - ethical - pretty - ugly?






8. The feelings or emotions that are evoked from a word






9. Assumes that the premise is not ideal - but a wiser choice than the opponent's






10. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






11. Questioning or proving the existence or actuality of some event - action - thing - person






12. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






13. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






14. The side that will oppose the proposition






15. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






16. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






17. A false argument; an argument that appears to be logical - but in fact is not logical






18. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






19. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






21. What is the best or most accurate interpretation?






22. Telling only positive things about something or someone - without giving evidence or facts






23. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






24. Sequential relationship is misinterpreted as causal (this caused that)






25. The process of selecting - organizing - and interpreting our experiences






26. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






27. The generally held opinion held prior to the debate






28. To treat one cause among many as if it is the single cause






29. Assumes a statement's conclusion is true without any sufficient evidence






30. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






31. Claims attack the person and not the issue






32. A suggestion that is offered for consideration or acceptance






33. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






34. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






35. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






36. A discussion adhering to parliamentary rules of proposition between two opposing sides






37. Appeal to an unqualified expert






38. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






39. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






40. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






41. Assumes because one thing is allowed - worse things will occur after






42. An emotional appeal that stirs the feelings of the audience/reader/listener






43. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






45. Takes as evidence what it claims to prove






46. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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48. What course of action should we take as a government - nation - country - or culture?






49. To reduce complex matters to an either/or logic






50. Statements claiming that some proposition is untrue or incorrect