Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






3. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


5. Statements claiming that some proposition is untrue or incorrect






6. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






7. Questioning or proving the existence or actuality of some event - action - thing - person






8. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






9. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






10. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






11. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






12. Inducement to act by argument or reasoning or entreaty






13. Evidence supporting the team's position or used to denigrate or defeat the opposing view






14. An expressed opinion - statement - or point of view






15. Assumes because one thing is allowed - worse things will occur after






16. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






18. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






19. The process of selecting - organizing - and interpreting our experiences






20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






21. An argument whose conclusion does not follow from its premise






22. The dictionary definition of a word






23. Is it moral - right - wrong - ethical - pretty - ugly?






24. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






25. An emotional appeal that stirs the feelings of the audience/reader/listener






26. What is the best or most accurate interpretation?






27. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






28. Appeal to an unqualified expert






29. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






30. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






32. Assumes that the premise is not ideal - but a wiser choice than the opponent's






33. The side that will oppose the proposition






34. What is the best or most accurate definition?






35. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






36. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






37. A fact that may be used to infer another fact






38. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






39. To treat one cause among many as if it is the single cause






40. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






41. Assumes a statement's conclusion is true without any sufficient evidence






42. To reduce complex matters to an either/or logic






43. The feelings or emotions that are evoked from a word






44. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






45. Sequential relationship is misinterpreted as causal (this caused that)






46. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






47. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






48. Takes as evidence what it claims to prove






49. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






50. Facts - figures - numbers - graphs - charts - polls - surveys