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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The side that will argue the proposition
Proponent
bias
Ipse Dixit
unfinished claim
2. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Denotation
enthymeme
evidence
Persuasion
3. Appeal to an unqualified expert
Ipse Dixit
enthymeme
Ethos
bandwagon
4. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
emotional appeal
branding
components of an argument
straw man
5. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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6. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Lesser of Two Evils
bias
dramatic evidence
circumstantial evidence
7. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
the unspoken premises of an enthymeme
proposition of definition
Debate
8. What course of action should we take as a government - nation - country - or culture?
proposition of policy
components of an argument
propaganda
Proponent
9. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
emotional appeal
opinion
components of an argument
physical evidence
10. The side that will oppose the proposition
Opposition
testimonials
Propaganda
Proof
11. An expressed opinion - statement - or point of view
Limited Options ; Either/Or
Ad Hominem
claim
branding
12. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Begging the Question/Assertion
avant-farde
Connotation
13. Claims attack the person and not the issue
snob appeal
Status Quo
Ad Hominem
Connotation
14. Telling only positive things about something or someone - without giving evidence or facts
evidence
Proponent
glittering generality
emotional appeal
15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Begging the Question/Assertion
Ethos
testimonials
syllogism
16. To reduce complex matters to an either/or logic
fallacy
false dichotomy
plain folk
common cause
17. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
fallacy
Logos
Ad Hominem
18. Sequential relationship is misinterpreted as causal (this caused that)
Pathos
perception
proposition of value
Post Hoc - Ergo Propter Hoc
19. The feelings or emotions that are evoked from a word
Connotation
Logos
Debate
Denotation
20. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
the unspoken premises of an enthymeme
Limited Options ; Either/Or
rhetoric
circumstantial evidence
21. What is the best or most accurate interpretation?
plain folk
Proposition
proposition of interpretation
propaganda
22. Facts - figures - numbers - graphs - charts - polls - surveys
syllogism
essential information
Begging the Question/Assertion
statistical evidence
23. A suggestion that is offered for consideration or acceptance
Proposition
plain folk
Rebuttal
proposition of definition
24. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
False Analogy
perception
Lesser of Two Evils
25. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
Burden of Proof
claim
Pathos
26. The process of selecting - organizing - and interpreting our experiences
opinion
Debate
Lesser of Two Evils
perception
27. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Ipse Dixit
Rebuttal
reason
unique claim
28. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
evidence
False Analogy
circumstantial evidence
29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
proposition of value
claim
dramatic evidence
30. What is the best or most accurate definition?
proposition of definition
glittering generality
basic rhetorical questions
Opposition
31. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
syllogism
characteristics of a 'good' arguer
Proposition
32. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
Opposition
unique claim
syllogism
33. The generally held opinion held prior to the debate
Status Quo
proposition of policy
Post Hoc - Ergo Propter Hoc
rhetorical claim
34. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
plain folk
False Analogy
straw man
Begging the Question/Assertion
35. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
rhetorical claim
syllogism
Ethos
propaganda
36. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Opposition
essential information
components of an argument
rhetorical claim
37. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
weasel words
nonessential information
avant-farde
Rebuttal
38. Does not acknowledge the possibility of a neutral position
components of an argument
Rebuttal
bias
Limited Options ; Either/Or
39. Inducement to act by argument or reasoning or entreaty
testimonials
Rebuttal
Ethos
Persuasion
40. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
unique claim
unfinished claim
rhetoric
Logos
41. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Non sequitur
opinion
Denotation
Proof
42. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
proposition of value
testimonials
unique claim
43. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Debate
nonessential information
bandwagon
44. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Begging the Question/Assertion
snob appeal
syllogism
Proof
45. Assumes a statement's conclusion is true without any sufficient evidence
avant-farde
Begging the Question/Assertion
weasel words
dramatic evidence
46. A fact that may be used to infer another fact
circumstantial evidence
basic rhetorical questions
components of an argument
avant-farde
47. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Logos
plain folk
circumstantial evidence
opinion
48. A false argument; an argument that appears to be logical - but in fact is not logical
Proof
fallacy
Proponent
transfer
49. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
dramatic evidence
characteristics of a 'good' arguer
claim
50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Lesser of Two Evils
opinion
Burden of Proof
false dichotomy