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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
fact
branding
the unspoken premises of an enthymeme
perception
2. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
plain folk
syllogism
Ipse Dixit
claim
3. What is the best or most accurate definition?
essential information
proposition of definition
branding
characteristics of a 'good' arguer
4. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
dramatic evidence
Ethos
basic rhetorical questions
transfer
5. An argument whose conclusion does not follow from its premise
Denotation
Begging the Question/Assertion
Non sequitur
evidence
6. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
fact
Begging the Question/Assertion
Logos
opinion
7. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Logos
dramatic evidence
Ipse Dixit
circumstantial evidence
8. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
branding
Lesser of Two Evils
reason
Non sequitur
9. The side that will argue the proposition
circumstantial evidence
Proponent
Pathos
enthymeme
10. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
rhetorical claim
emotional appeal
bandwagon
perception
11. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
Proof
False Analogy
Persuasion
12. The process of selecting - organizing - and interpreting our experiences
Proof
proposition of value
glittering generality
perception
13. The side that will oppose the proposition
Opposition
false dichotomy
Begging the Question/Assertion
Lesser of Two Evils
14. Facts - figures - numbers - graphs - charts - polls - surveys
Post Hoc - Ergo Propter Hoc
False Analogy
Ipse Dixit
statistical evidence
15. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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16. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
the unspoken premises of an enthymeme
common cause
Denotation
enthymeme
17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Connotation
enthymeme
straw man
18. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Logos
opinion
weasel words
Proposition
19. Assumes because one thing is allowed - worse things will occur after
propaganda
Denotation
Slippery Slope
basic rhetorical questions
20. Assumes that the premise is not ideal - but a wiser choice than the opponent's
opinion
Lesser of Two Evils
physical evidence
Proof
21. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Proof
unfinished claim
unique claim
Opposition
22. A discussion adhering to parliamentary rules of proposition between two opposing sides
nonessential information
Debate
Status Quo
Circular Reasoning
23. A false argument; an argument that appears to be logical - but in fact is not logical
bandwagon
Propaganda
Proponent
fallacy
24. An emotional appeal that stirs the feelings of the audience/reader/listener
Proponent
Pathos
characteristics of a 'good' arguer
straw man
25. The generally held opinion held prior to the debate
Status Quo
unique claim
false dichotomy
opinion
26. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
propaganda
bias
transfer
weasel words
27. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
the unspoken premises of an enthymeme
Opposition
fact
testimonials
28. To treat one cause among many as if it is the single cause
bias
Proof
reason
common cause
29. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
opinion
Lesser of Two Evils
essential information
characteristics of a 'good' arguer
30. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
proposition of policy
rhetorical claim
Logos
Lesser of Two Evils
31. Telling only positive things about something or someone - without giving evidence or facts
Logos
Opposition
dramatic evidence
glittering generality
32. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
basic rhetorical questions
fallacy
emotional appeal
False Analogy
33. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
transfer
evidence
statistical evidence
34. Takes as evidence what it claims to prove
testimonials
Status Quo
Ad Hominem
Circular Reasoning
35. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
weasel words
plain folk
proposition of policy
36. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Ad Hominem
components of an argument
transfer
testimonials
37. Claims attack the person and not the issue
Ad Hominem
Proof
branding
fact
38. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
fact
Circular Reasoning
Propaganda
39. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
glittering generality
False Analogy
Lesser of Two Evils
40. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Propaganda
unfinished claim
bias
snob appeal
41. What is the best or most accurate interpretation?
avant-farde
Proof
emotional appeal
proposition of interpretation
42. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
proposition of policy
Opposition
rhetoric
basic rhetorical questions
43. A fact that may be used to infer another fact
transfer
components of an argument
Ad Hominem
circumstantial evidence
44. Assumes a statement's conclusion is true without any sufficient evidence
characteristics of a 'good' arguer
snob appeal
Begging the Question/Assertion
testimonials
45. Questioning or proving the existence or actuality of some event - action - thing - person
fallacy
glittering generality
physical evidence
Debate
46. The feelings or emotions that are evoked from a word
rhetorical claim
basic rhetorical questions
plain folk
Connotation
47. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Connotation
fallacy
the unspoken premises of an enthymeme
False Analogy
48. Sequential relationship is misinterpreted as causal (this caused that)
propaganda
nonessential information
the unspoken premises of an enthymeme
Post Hoc - Ergo Propter Hoc
49. An expressed opinion - statement - or point of view
claim
Persuasion
fallacy
proposition of interpretation
50. Statements claiming that some proposition is untrue or incorrect
proposition of policy
physical evidence
Rebuttal
syllogism