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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
perception
false dichotomy
evidence
basic rhetorical questions
2. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
transfer
bias
nonessential information
unique claim
3. Inducement to act by argument or reasoning or entreaty
statistical evidence
straw man
emotional appeal
Persuasion
4. The side that will oppose the proposition
Opposition
rhetorical claim
Logos
essential information
5. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
proposition of interpretation
Ethos
snob appeal
unfinished claim
6. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
fact
the unspoken premises of an enthymeme
glittering generality
7. Claims attack the person and not the issue
Ad Hominem
basic rhetorical questions
dramatic evidence
syllogism
8. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
perception
circumstantial evidence
testimonials
Non sequitur
9. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
Lesser of Two Evils
straw man
weasel words
10. The generally held opinion held prior to the debate
Status Quo
statistical evidence
avant-farde
plain folk
11. The side that will argue the proposition
emotional appeal
perception
Proponent
Logos
12. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
the unspoken premises of an enthymeme
syllogism
opinion
circumstantial evidence
13. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
transfer
straw man
proposition of interpretation
Lesser of Two Evils
14. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
enthymeme
physical evidence
rhetoric
15. Appeal to an unqualified expert
essential information
Ipse Dixit
proposition of value
dramatic evidence
16. What course of action should we take as a government - nation - country - or culture?
circumstantial evidence
glittering generality
fact
proposition of policy
17. Assumes a statement's conclusion is true without any sufficient evidence
unique claim
Burden of Proof
Begging the Question/Assertion
Pathos
18. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
physical evidence
Debate
testimonials
avant-farde
19. A suggestion that is offered for consideration or acceptance
testimonials
Proposition
dramatic evidence
physical evidence
20. Takes as evidence what it claims to prove
Circular Reasoning
avant-farde
Logos
opinion
21. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Opposition
Slippery Slope
Non sequitur
22. Assumes because one thing is allowed - worse things will occur after
rhetoric
weasel words
Slippery Slope
Proposition
23. What is the best or most accurate definition?
unfinished claim
Slippery Slope
Limited Options ; Either/Or
proposition of definition
24. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Begging the Question/Assertion
Burden of Proof
Pathos
Proposition
25. A fact that may be used to infer another fact
Ipse Dixit
fact
circumstantial evidence
proposition of interpretation
26. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
evidence
snob appeal
avant-farde
27. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Ethos
Denotation
Proof
weasel words
28. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
testimonials
unique claim
Opposition
rhetoric
29. What is the best or most accurate interpretation?
proposition of interpretation
claim
Pathos
Opposition
30. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
opinion
fact
plain folk
unfinished claim
31. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
proposition of definition
Logos
reason
false dichotomy
32. Is it moral - right - wrong - ethical - pretty - ugly?
the unspoken premises of an enthymeme
proposition of value
Status Quo
dramatic evidence
33. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
syllogism
enthymeme
circumstantial evidence
Proponent
34. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
false dichotomy
the unspoken premises of an enthymeme
dramatic evidence
35. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Denotation
Opposition
Pathos
transfer
36. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Burden of Proof
weasel words
plain folk
testimonials
37. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Ad Hominem
bias
the unspoken premises of an enthymeme
proposition of policy
38. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
physical evidence
fact
propaganda
proposition of interpretation
39. Questioning or proving the existence or actuality of some event - action - thing - person
proposition of value
physical evidence
basic rhetorical questions
unfinished claim
40. The dictionary definition of a word
basic rhetorical questions
Denotation
Opposition
avant-farde
41. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Connotation
evidence
rhetorical claim
Ethos
42. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Begging the Question/Assertion
false dichotomy
reason
avant-farde
43. Does not acknowledge the possibility of a neutral position
rhetorical claim
Limited Options ; Either/Or
bias
statistical evidence
44. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Connotation
emotional appeal
Proponent
snob appeal
45. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
unfinished claim
Limited Options ; Either/Or
dramatic evidence
bias
46. Sequential relationship is misinterpreted as causal (this caused that)
Proof
Post Hoc - Ergo Propter Hoc
bandwagon
rhetorical claim
47. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
reason
branding
rhetoric
Burden of Proof
48. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
unique claim
transfer
evidence
49. An argument whose conclusion does not follow from its premise
Non sequitur
Post Hoc - Ergo Propter Hoc
false dichotomy
Burden of Proof
50. The feelings or emotions that are evoked from a word
Persuasion
Ad Hominem
Connotation
common cause