Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questioning or proving the existence or actuality of some event - action - thing - person






2. An emotional appeal that stirs the feelings of the audience/reader/listener






3. What is the best or most accurate interpretation?






4. The generally held opinion held prior to the debate






5. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






6. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






7. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






8. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






9. A discussion adhering to parliamentary rules of proposition between two opposing sides






10. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






11. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






12. Takes as evidence what it claims to prove






13. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






15. The feelings or emotions that are evoked from a word






16. Claims attack the person and not the issue






17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






18. An argument whose conclusion does not follow from its premise






19. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






20. An expressed opinion - statement - or point of view






21. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






22. Assumes that the premise is not ideal - but a wiser choice than the opponent's






23. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






24. To treat one cause among many as if it is the single cause






25. Assumes a statement's conclusion is true without any sufficient evidence






26. The process of selecting - organizing - and interpreting our experiences






27. Telling only positive things about something or someone - without giving evidence or facts






28. Facts - figures - numbers - graphs - charts - polls - surveys






29. To reduce complex matters to an either/or logic






30. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






31. What is the best or most accurate definition?






32. What course of action should we take as a government - nation - country - or culture?






33. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






36. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






38. A fact that may be used to infer another fact






39. Inducement to act by argument or reasoning or entreaty






40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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41. A suggestion that is offered for consideration or acceptance






42. Assumes because one thing is allowed - worse things will occur after






43. The dictionary definition of a word






44. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






45. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






46. A false argument; an argument that appears to be logical - but in fact is not logical






47. Statements claiming that some proposition is untrue or incorrect






48. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






49. Appeal to an unqualified expert






50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position