Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Takes as evidence what it claims to prove






2. A false argument; an argument that appears to be logical - but in fact is not logical






3. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






4. An emotional appeal that stirs the feelings of the audience/reader/listener






5. Inducement to act by argument or reasoning or entreaty






6. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






7. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






8. The feelings or emotions that are evoked from a word






9. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






10. The process of selecting - organizing - and interpreting our experiences






11. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






12. Assumes that the premise is not ideal - but a wiser choice than the opponent's






13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






14. Questioning or proving the existence or actuality of some event - action - thing - person






15. Telling only positive things about something or someone - without giving evidence or facts






16. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






17. Sequential relationship is misinterpreted as causal (this caused that)






18. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






19. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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20. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






21. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






22. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






23. Facts - figures - numbers - graphs - charts - polls - surveys






24. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






25. Statements claiming that some proposition is untrue or incorrect






26. The side that will argue the proposition






27. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






28. The dictionary definition of a word






29. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






30. The generally held opinion held prior to the debate






31. Does not acknowledge the possibility of a neutral position






32. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






33. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






34. What course of action should we take as a government - nation - country - or culture?






35. Evidence supporting the team's position or used to denigrate or defeat the opposing view






36. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






37. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






38. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






40. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






41. A fact that may be used to infer another fact






42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






43. Is it moral - right - wrong - ethical - pretty - ugly?






44. An argument whose conclusion does not follow from its premise






45. An expressed opinion - statement - or point of view






46. The side that will oppose the proposition






47. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






48. A suggestion that is offered for consideration or acceptance






49. What is the best or most accurate interpretation?






50. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position