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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
evidence
proposition of interpretation
nonessential information
propaganda
2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Proponent
components of an argument
Burden of Proof
Persuasion
3. Sequential relationship is misinterpreted as causal (this caused that)
Non sequitur
evidence
Post Hoc - Ergo Propter Hoc
Burden of Proof
4. Assumes a statement's conclusion is true without any sufficient evidence
Persuasion
nonessential information
proposition of interpretation
Begging the Question/Assertion
5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
propaganda
Logos
proposition of policy
Circular Reasoning
6. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Connotation
plain folk
testimonials
weasel words
7. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
opinion
essential information
Begging the Question/Assertion
fact
8. The feelings or emotions that are evoked from a word
Limited Options ; Either/Or
Connotation
perception
components of an argument
9. An argument whose conclusion does not follow from its premise
Non sequitur
straw man
Limited Options ; Either/Or
Opposition
10. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Proposition
Burden of Proof
testimonials
11. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
rhetorical claim
reason
unfinished claim
Ethos
12. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
13. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
Proof
dramatic evidence
unfinished claim
14. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
fallacy
False Analogy
reason
rhetoric
15. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Non sequitur
physical evidence
Proof
false dichotomy
16. Takes as evidence what it claims to prove
weasel words
Circular Reasoning
branding
Limited Options ; Either/Or
17. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Connotation
branding
proposition of interpretation
opinion
18. Assumes that the premise is not ideal - but a wiser choice than the opponent's
proposition of interpretation
Pathos
unique claim
Lesser of Two Evils
19. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
essential information
characteristics of a 'good' arguer
bias
reason
20. The dictionary definition of a word
Denotation
components of an argument
bandwagon
rhetoric
21. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
glittering generality
transfer
Burden of Proof
22. The generally held opinion held prior to the debate
False Analogy
Status Quo
physical evidence
transfer
23. What is the best or most accurate definition?
Slippery Slope
common cause
proposition of definition
false dichotomy
24. Statements claiming that some proposition is untrue or incorrect
rhetorical claim
plain folk
Rebuttal
proposition of definition
25. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
emotional appeal
plain folk
Propaganda
bandwagon
26. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
physical evidence
Opposition
testimonials
rhetoric
27. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
proposition of policy
Ethos
transfer
28. Questioning or proving the existence or actuality of some event - action - thing - person
snob appeal
Status Quo
syllogism
physical evidence
29. An expressed opinion - statement - or point of view
propaganda
claim
Circular Reasoning
proposition of interpretation
30. Facts - figures - numbers - graphs - charts - polls - surveys
Proponent
claim
Circular Reasoning
statistical evidence
31. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
testimonials
avant-farde
Status Quo
Connotation
32. Inducement to act by argument or reasoning or entreaty
Connotation
Lesser of Two Evils
Persuasion
Debate
33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
essential information
fact
physical evidence
34. To treat one cause among many as if it is the single cause
Ethos
claim
fact
common cause
35. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Proponent
Proof
fact
36. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
False Analogy
common cause
fallacy
enthymeme
37. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
common cause
proposition of definition
Opposition
basic rhetorical questions
38. What is the best or most accurate interpretation?
unfinished claim
proposition of interpretation
Ethos
Circular Reasoning
39. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Logos
Pathos
components of an argument
unfinished claim
40. A false argument; an argument that appears to be logical - but in fact is not logical
testimonials
fallacy
Ethos
emotional appeal
41. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
bandwagon
fact
dramatic evidence
Proposition
42. Claims attack the person and not the issue
proposition of definition
Non sequitur
emotional appeal
Ad Hominem
43. What course of action should we take as a government - nation - country - or culture?
Limited Options ; Either/Or
Proof
proposition of policy
avant-farde
44. The side that will oppose the proposition
unique claim
plain folk
Opposition
emotional appeal
45. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
essential information
propaganda
avant-farde
weasel words
46. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
rhetoric
Logos
components of an argument
47. Is it moral - right - wrong - ethical - pretty - ugly?
False Analogy
proposition of value
fallacy
perception
48. An emotional appeal that stirs the feelings of the audience/reader/listener
Denotation
Pathos
bias
Debate
49. A suggestion that is offered for consideration or acceptance
Logos
Opposition
Proposition
Propaganda
50. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
opinion
snob appeal
weasel words
Proof