Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The generally held opinion held prior to the debate






2. Assumes a statement's conclusion is true without any sufficient evidence






3. An argument whose conclusion does not follow from its premise






4. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






5. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






6. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






7. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






8. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






9. The feelings or emotions that are evoked from a word






10. What is the best or most accurate definition?






11. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






12. Claims attack the person and not the issue






13. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






15. Assumes that the premise is not ideal - but a wiser choice than the opponent's






16. A fact that may be used to infer another fact






17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






18. Inducement to act by argument or reasoning or entreaty






19. What course of action should we take as a government - nation - country - or culture?






20. Evidence supporting the team's position or used to denigrate or defeat the opposing view






21. What is the best or most accurate interpretation?






22. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






23. Sequential relationship is misinterpreted as causal (this caused that)






24. A suggestion that is offered for consideration or acceptance






25. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. Is it moral - right - wrong - ethical - pretty - ugly?






28. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






29. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






30. The process of selecting - organizing - and interpreting our experiences






31. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






32. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






33. Facts - figures - numbers - graphs - charts - polls - surveys






34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






35. To treat one cause among many as if it is the single cause






36. Takes as evidence what it claims to prove






37. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






38. Does not acknowledge the possibility of a neutral position






39. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






40. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






41. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






42. To reduce complex matters to an either/or logic






43. Appeal to an unqualified expert






44. Assumes because one thing is allowed - worse things will occur after






45. The dictionary definition of a word






46. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






47. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






48. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






49. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






50. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with