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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Debate
characteristics of a 'good' arguer
dramatic evidence
enthymeme
2. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
physical evidence
avant-farde
unfinished claim
3. Facts - figures - numbers - graphs - charts - polls - surveys
Ethos
reason
characteristics of a 'good' arguer
statistical evidence
4. Questioning or proving the existence or actuality of some event - action - thing - person
fallacy
physical evidence
False Analogy
nonessential information
5. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
essential information
Status Quo
bandwagon
statistical evidence
6. A fact that may be used to infer another fact
Propaganda
circumstantial evidence
Logos
plain folk
7. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Pathos
claim
False Analogy
components of an argument
8. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Pathos
bias
Slippery Slope
Proponent
9. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Begging the Question/Assertion
dramatic evidence
Lesser of Two Evils
10. A discussion adhering to parliamentary rules of proposition between two opposing sides
proposition of policy
Debate
Limited Options ; Either/Or
essential information
11. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
emotional appeal
characteristics of a 'good' arguer
unique claim
basic rhetorical questions
12. The dictionary definition of a word
proposition of interpretation
plain folk
Denotation
perception
13. Assumes a statement's conclusion is true without any sufficient evidence
Denotation
syllogism
Begging the Question/Assertion
Burden of Proof
14. Statements claiming that some proposition is untrue or incorrect
circumstantial evidence
unfinished claim
Connotation
Rebuttal
15. Is it moral - right - wrong - ethical - pretty - ugly?
branding
proposition of value
testimonials
Burden of Proof
16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Pathos
fact
Ethos
Ipse Dixit
17. Claims attack the person and not the issue
Persuasion
avant-farde
Ad Hominem
false dichotomy
18. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Persuasion
false dichotomy
components of an argument
transfer
19. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
unique claim
Burden of Proof
Post Hoc - Ergo Propter Hoc
20. The generally held opinion held prior to the debate
rhetoric
proposition of value
Proponent
Status Quo
21. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
straw man
emotional appeal
Denotation
dramatic evidence
22. What is the best or most accurate interpretation?
proposition of interpretation
transfer
rhetorical claim
the unspoken premises of an enthymeme
23. An argument whose conclusion does not follow from its premise
opinion
Non sequitur
branding
false dichotomy
24. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Begging the Question/Assertion
proposition of policy
evidence
Denotation
25. The side that will oppose the proposition
Opposition
avant-farde
Propaganda
Debate
26. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
proposition of value
Ethos
plain folk
27. A false argument; an argument that appears to be logical - but in fact is not logical
basic rhetorical questions
fallacy
evidence
Proposition
28. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
characteristics of a 'good' arguer
testimonials
Circular Reasoning
propaganda
29. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
syllogism
propaganda
Ethos
Connotation
30. The feelings or emotions that are evoked from a word
Proof
fallacy
Connotation
opinion
31. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
the unspoken premises of an enthymeme
emotional appeal
Connotation
32. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Rebuttal
essential information
Circular Reasoning
evidence
33. To treat one cause among many as if it is the single cause
common cause
fallacy
Logos
Connotation
34. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
rhetorical claim
Propaganda
testimonials
Logos
35. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Rebuttal
Limited Options ; Either/Or
plain folk
emotional appeal
36. What is the best or most accurate definition?
unique claim
Proponent
proposition of definition
enthymeme
37. The side that will argue the proposition
dramatic evidence
Proponent
Ad Hominem
propaganda
38. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Persuasion
rhetorical claim
Status Quo
the unspoken premises of an enthymeme
39. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
unfinished claim
proposition of value
weasel words
perception
40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
41. Inducement to act by argument or reasoning or entreaty
plain folk
dramatic evidence
Persuasion
Ethos
42. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Connotation
basic rhetorical questions
Propaganda
proposition of policy
43. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
syllogism
glittering generality
bias
44. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
snob appeal
basic rhetorical questions
Post Hoc - Ergo Propter Hoc
syllogism
45. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
weasel words
nonessential information
Persuasion
Proposition
46. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
avant-farde
dramatic evidence
proposition of interpretation
47. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Proponent
claim
unfinished claim
straw man
48. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Slippery Slope
Debate
Opposition
Lesser of Two Evils
49. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
nonessential information
snob appeal
transfer
Debate
50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
glittering generality
opinion
Burden of Proof
components of an argument