Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






2. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






3. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






4. To treat one cause among many as if it is the single cause






5. What course of action should we take as a government - nation - country - or culture?






6. Questioning or proving the existence or actuality of some event - action - thing - person






7. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






8. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






9. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






10. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






11. The generally held opinion held prior to the debate






12. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






13. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






14. Appeal to an unqualified expert






15. The dictionary definition of a word






16. The process of selecting - organizing - and interpreting our experiences






17. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






18. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






19. What is the best or most accurate interpretation?






20. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






22. Assumes a statement's conclusion is true without any sufficient evidence






23. An argument whose conclusion does not follow from its premise






24. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






25. A discussion adhering to parliamentary rules of proposition between two opposing sides






26. Takes as evidence what it claims to prove






27. Does not acknowledge the possibility of a neutral position






28. A fact that may be used to infer another fact






29. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






30. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






31. Claims attack the person and not the issue






32. The feelings or emotions that are evoked from a word






33. The side that will oppose the proposition






34. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






35. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






36. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






37. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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38. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






39. Is it moral - right - wrong - ethical - pretty - ugly?






40. Sequential relationship is misinterpreted as causal (this caused that)






41. Inducement to act by argument or reasoning or entreaty






42. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






43. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






44. Evidence supporting the team's position or used to denigrate or defeat the opposing view






45. To reduce complex matters to an either/or logic






46. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






47. A suggestion that is offered for consideration or acceptance






48. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






49. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






50. Facts - figures - numbers - graphs - charts - polls - surveys