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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
straw man
evidence
unfinished claim
proposition of policy
2. A discussion adhering to parliamentary rules of proposition between two opposing sides
basic rhetorical questions
Debate
enthymeme
unfinished claim
3. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
bandwagon
glittering generality
syllogism
4. The side that will oppose the proposition
opinion
enthymeme
dramatic evidence
Opposition
5. Assumes a statement's conclusion is true without any sufficient evidence
Ipse Dixit
Begging the Question/Assertion
Denotation
Post Hoc - Ergo Propter Hoc
6. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Proponent
plain folk
components of an argument
7. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
weasel words
plain folk
the unspoken premises of an enthymeme
rhetorical claim
8. Appeal to an unqualified expert
Opposition
syllogism
Ipse Dixit
proposition of policy
9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
rhetoric
Post Hoc - Ergo Propter Hoc
straw man
False Analogy
10. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
bias
avant-farde
essential information
11. A false argument; an argument that appears to be logical - but in fact is not logical
physical evidence
syllogism
fallacy
plain folk
12. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
avant-farde
plain folk
Proposition
13. Takes as evidence what it claims to prove
Opposition
components of an argument
Limited Options ; Either/Or
Circular Reasoning
14. Is it moral - right - wrong - ethical - pretty - ugly?
perception
proposition of value
common cause
Connotation
15. Assumes because one thing is allowed - worse things will occur after
avant-farde
Slippery Slope
testimonials
Begging the Question/Assertion
16. Inducement to act by argument or reasoning or entreaty
Limited Options ; Either/Or
unique claim
Rebuttal
Persuasion
17. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
bias
proposition of interpretation
the unspoken premises of an enthymeme
emotional appeal
18. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
bandwagon
testimonials
Lesser of Two Evils
Proponent
19. To reduce complex matters to an either/or logic
Ipse Dixit
Post Hoc - Ergo Propter Hoc
false dichotomy
Denotation
20. Telling only positive things about something or someone - without giving evidence or facts
False Analogy
Denotation
glittering generality
Pathos
21. To treat one cause among many as if it is the single cause
unique claim
common cause
Propaganda
Persuasion
22. Claims attack the person and not the issue
Ad Hominem
straw man
basic rhetorical questions
Denotation
23. Does not acknowledge the possibility of a neutral position
dramatic evidence
basic rhetorical questions
Limited Options ; Either/Or
Persuasion
24. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
common cause
essential information
bandwagon
Ipse Dixit
25. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
the unspoken premises of an enthymeme
nonessential information
circumstantial evidence
rhetoric
26. Questioning or proving the existence or actuality of some event - action - thing - person
bandwagon
Non sequitur
physical evidence
proposition of policy
27. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
straw man
emotional appeal
Proponent
unique claim
28. The dictionary definition of a word
emotional appeal
Denotation
Connotation
false dichotomy
29. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
basic rhetorical questions
fallacy
Post Hoc - Ergo Propter Hoc
30. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
the unspoken premises of an enthymeme
basic rhetorical questions
branding
Proof
31. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
unique claim
opinion
snob appeal
Begging the Question/Assertion
32. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
claim
evidence
Post Hoc - Ergo Propter Hoc
Ethos
33. Evidence supporting the team's position or used to denigrate or defeat the opposing view
propaganda
bias
Proof
Limited Options ; Either/Or
34. An expressed opinion - statement - or point of view
Debate
Proof
Proponent
claim
35. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
avant-farde
physical evidence
Proponent
opinion
36. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Begging the Question/Assertion
Proponent
unique claim
essential information
37. An argument whose conclusion does not follow from its premise
Proponent
components of an argument
emotional appeal
Non sequitur
38. What is the best or most accurate interpretation?
proposition of interpretation
the unspoken premises of an enthymeme
plain folk
Logos
39. Sequential relationship is misinterpreted as causal (this caused that)
circumstantial evidence
Post Hoc - Ergo Propter Hoc
weasel words
Slippery Slope
40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
unfinished claim
bias
unique claim
41. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
opinion
Logos
Ipse Dixit
nonessential information
42. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
avant-farde
Post Hoc - Ergo Propter Hoc
Status Quo
Burden of Proof
43. An emotional appeal that stirs the feelings of the audience/reader/listener
Limited Options ; Either/Or
Pathos
the unspoken premises of an enthymeme
circumstantial evidence
44. What is the best or most accurate definition?
Status Quo
proposition of definition
snob appeal
enthymeme
45. The process of selecting - organizing - and interpreting our experiences
proposition of interpretation
perception
basic rhetorical questions
fallacy
46. Statements claiming that some proposition is untrue or incorrect
Rebuttal
evidence
rhetorical claim
Pathos
47. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
False Analogy
enthymeme
the unspoken premises of an enthymeme
fact
48. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
weasel words
rhetoric
dramatic evidence
testimonials
49. The generally held opinion held prior to the debate
Opposition
Status Quo
testimonials
essential information
50. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
statistical evidence
Debate
bias
Connotation