Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






2. A discussion adhering to parliamentary rules of proposition between two opposing sides






3. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






4. The side that will oppose the proposition






5. Assumes a statement's conclusion is true without any sufficient evidence






6. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






7. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






8. Appeal to an unqualified expert






9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






10. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






11. A false argument; an argument that appears to be logical - but in fact is not logical






12. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






13. Takes as evidence what it claims to prove






14. Is it moral - right - wrong - ethical - pretty - ugly?






15. Assumes because one thing is allowed - worse things will occur after






16. Inducement to act by argument or reasoning or entreaty






17. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






18. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






19. To reduce complex matters to an either/or logic






20. Telling only positive things about something or someone - without giving evidence or facts






21. To treat one cause among many as if it is the single cause






22. Claims attack the person and not the issue






23. Does not acknowledge the possibility of a neutral position






24. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






25. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






28. The dictionary definition of a word






29. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






30. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






31. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






32. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






33. Evidence supporting the team's position or used to denigrate or defeat the opposing view






34. An expressed opinion - statement - or point of view






35. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






36. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






37. An argument whose conclusion does not follow from its premise






38. What is the best or most accurate interpretation?






39. Sequential relationship is misinterpreted as causal (this caused that)






40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






41. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






42. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






43. An emotional appeal that stirs the feelings of the audience/reader/listener






44. What is the best or most accurate definition?






45. The process of selecting - organizing - and interpreting our experiences






46. Statements claiming that some proposition is untrue or incorrect






47. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






48. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






49. The generally held opinion held prior to the debate






50. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li