Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






2. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






3. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






4. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






5. Telling only positive things about something or someone - without giving evidence or facts






6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






7. The side that will argue the proposition






8. A fact that may be used to infer another fact






9. Questioning or proving the existence or actuality of some event - action - thing - person






10. Inducement to act by argument or reasoning or entreaty






11. Facts - figures - numbers - graphs - charts - polls - surveys






12. Is it moral - right - wrong - ethical - pretty - ugly?






13. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






14. Evidence supporting the team's position or used to denigrate or defeat the opposing view






15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






16. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






17. A false argument; an argument that appears to be logical - but in fact is not logical






18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






19. Assumes a statement's conclusion is true without any sufficient evidence






20. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






21. Appeal to an unqualified expert






22. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






23. Statements claiming that some proposition is untrue or incorrect






24. A discussion adhering to parliamentary rules of proposition between two opposing sides






25. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






26. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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27. To treat one cause among many as if it is the single cause






28. The side that will oppose the proposition






29. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






30. Does not acknowledge the possibility of a neutral position






31. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






32. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






33. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






34. An emotional appeal that stirs the feelings of the audience/reader/listener






35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






36. The process of selecting - organizing - and interpreting our experiences






37. Assumes because one thing is allowed - worse things will occur after






38. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






39. An expressed opinion - statement - or point of view






40. To reduce complex matters to an either/or logic






41. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






42. What course of action should we take as a government - nation - country - or culture?






43. An argument whose conclusion does not follow from its premise






44. What is the best or most accurate definition?






45. A suggestion that is offered for consideration or acceptance






46. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






47. The dictionary definition of a word






48. Sequential relationship is misinterpreted as causal (this caused that)






49. What is the best or most accurate interpretation?






50. The generally held opinion held prior to the debate