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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Burden of Proof
perception
basic rhetorical questions
plain folk
2. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Ad Hominem
testimonials
transfer
evidence
3. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Proponent
Burden of Proof
reason
straw man
4. To treat one cause among many as if it is the single cause
common cause
Logos
unique claim
Non sequitur
5. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
False Analogy
claim
proposition of definition
6. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Pathos
dramatic evidence
straw man
perception
7. Telling only positive things about something or someone - without giving evidence or facts
Post Hoc - Ergo Propter Hoc
glittering generality
Propaganda
unique claim
8. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
syllogism
the unspoken premises of an enthymeme
Limited Options ; Either/Or
glittering generality
9. Claims attack the person and not the issue
Persuasion
Propaganda
Ad Hominem
dramatic evidence
10. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Limited Options ; Either/Or
dramatic evidence
syllogism
11. Assumes because one thing is allowed - worse things will occur after
components of an argument
proposition of value
statistical evidence
Slippery Slope
12. The dictionary definition of a word
Ethos
Denotation
rhetorical claim
Debate
13. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Begging the Question/Assertion
Ad Hominem
perception
14. Inducement to act by argument or reasoning or entreaty
Ethos
Persuasion
fallacy
Proponent
15. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Proposition
fact
snob appeal
nonessential information
16. To reduce complex matters to an either/or logic
proposition of interpretation
enthymeme
false dichotomy
characteristics of a 'good' arguer
17. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
straw man
Post Hoc - Ergo Propter Hoc
Status Quo
bias
18. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
the unspoken premises of an enthymeme
proposition of interpretation
nonessential information
weasel words
19. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
the unspoken premises of an enthymeme
basic rhetorical questions
circumstantial evidence
opinion
20. Statements claiming that some proposition is untrue or incorrect
claim
Lesser of Two Evils
Rebuttal
Proposition
21. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
enthymeme
testimonials
fallacy
transfer
22. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
snob appeal
glittering generality
dramatic evidence
23. The side that will oppose the proposition
circumstantial evidence
Opposition
emotional appeal
Persuasion
24. Questioning or proving the existence or actuality of some event - action - thing - person
False Analogy
physical evidence
proposition of value
components of an argument
25. What is the best or most accurate definition?
plain folk
Ethos
proposition of definition
emotional appeal
26. The side that will argue the proposition
branding
bandwagon
Lesser of Two Evils
Proponent
27. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Propaganda
circumstantial evidence
straw man
fact
28. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
transfer
unique claim
rhetorical claim
essential information
29. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Logos
rhetorical claim
statistical evidence
30. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
proposition of definition
Connotation
emotional appeal
snob appeal
31. Does not acknowledge the possibility of a neutral position
proposition of policy
Limited Options ; Either/Or
false dichotomy
Circular Reasoning
32. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
components of an argument
reason
Circular Reasoning
33. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
fallacy
Logos
rhetorical claim
essential information
34. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
fallacy
dramatic evidence
enthymeme
Ethos
35. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
fact
statistical evidence
proposition of value
36. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Propaganda
nonessential information
Debate
emotional appeal
37. What course of action should we take as a government - nation - country - or culture?
Logos
Slippery Slope
the unspoken premises of an enthymeme
proposition of policy
38. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
transfer
False Analogy
bandwagon
glittering generality
39. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
weasel words
avant-farde
Denotation
unfinished claim
40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fallacy
fact
basic rhetorical questions
opinion
41. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
emotional appeal
claim
testimonials
transfer
42. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
dramatic evidence
propaganda
bias
43. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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44. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
straw man
unique claim
Proof
rhetorical claim
45. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
unfinished claim
Slippery Slope
propaganda
essential information
46. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
proposition of value
nonessential information
Logos
47. The generally held opinion held prior to the debate
reason
bandwagon
Proposition
Status Quo
48. Is it moral - right - wrong - ethical - pretty - ugly?
plain folk
Post Hoc - Ergo Propter Hoc
Limited Options ; Either/Or
proposition of value
49. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
proposition of policy
Logos
claim
branding
50. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
weasel words
bias
Debate
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