Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To treat one cause among many as if it is the single cause






2. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






3. The process of selecting - organizing - and interpreting our experiences






4. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






5. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






6. Facts - figures - numbers - graphs - charts - polls - surveys






7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






8. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






9. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






10. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






11. An emotional appeal that stirs the feelings of the audience/reader/listener






12. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






13. A suggestion that is offered for consideration or acceptance






14. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






16. Claims attack the person and not the issue






17. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






18. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






19. Appeal to an unqualified expert






20. The dictionary definition of a word






21. Telling only positive things about something or someone - without giving evidence or facts






22. What is the best or most accurate interpretation?






23. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






24. A discussion adhering to parliamentary rules of proposition between two opposing sides






25. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






26. Evidence supporting the team's position or used to denigrate or defeat the opposing view






27. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






28. What course of action should we take as a government - nation - country - or culture?






29. Is it moral - right - wrong - ethical - pretty - ugly?






30. A fact that may be used to infer another fact






31. To reduce complex matters to an either/or logic






32. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






33. The generally held opinion held prior to the debate






34. Assumes that the premise is not ideal - but a wiser choice than the opponent's






35. Assumes a statement's conclusion is true without any sufficient evidence






36. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






37. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






38. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






39. The side that will argue the proposition






40. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






41. Questioning or proving the existence or actuality of some event - action - thing - person






42. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






43. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






44. Inducement to act by argument or reasoning or entreaty






45. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






46. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






47. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






48. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






49. Statements claiming that some proposition is untrue or incorrect






50. Assumes because one thing is allowed - worse things will occur after