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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






3. Inducement to act by argument or reasoning or entreaty






4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






5. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






7. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






8. A false argument; an argument that appears to be logical - but in fact is not logical






9. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






10. The dictionary definition of a word






11. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






12. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






14. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






15. An argument whose conclusion does not follow from its premise






16. An expressed opinion - statement - or point of view






17. Is it moral - right - wrong - ethical - pretty - ugly?






18. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






19. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






20. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






21. Claims attack the person and not the issue






22. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






23. What course of action should we take as a government - nation - country - or culture?






24. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






25. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






26. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






27. The process of selecting - organizing - and interpreting our experiences






28. The side that will argue the proposition






29. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






30. Does not acknowledge the possibility of a neutral position






31. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






32. Telling only positive things about something or someone - without giving evidence or facts






33. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






34. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






35. The generally held opinion held prior to the debate






36. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






37. An emotional appeal that stirs the feelings of the audience/reader/listener






38. The side that will oppose the proposition






39. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






40. To reduce complex matters to an either/or logic






41. Questioning or proving the existence or actuality of some event - action - thing - person






42. Takes as evidence what it claims to prove






43. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






44. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






45. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






46. What is the best or most accurate definition?






47. Appeal to an unqualified expert






48. What is the best or most accurate interpretation?






49. A discussion adhering to parliamentary rules of proposition between two opposing sides






50. Sequential relationship is misinterpreted as causal (this caused that)