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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sequential relationship is misinterpreted as causal (this caused that)
Persuasion
proposition of policy
Post Hoc - Ergo Propter Hoc
perception
2. The process of selecting - organizing - and interpreting our experiences
perception
Logos
proposition of value
opinion
3. An argument whose conclusion does not follow from its premise
statistical evidence
Post Hoc - Ergo Propter Hoc
syllogism
Non sequitur
4. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Limited Options ; Either/Or
False Analogy
Ipse Dixit
evidence
5. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Slippery Slope
straw man
Proof
6. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
physical evidence
essential information
Connotation
7. To treat one cause among many as if it is the single cause
common cause
Persuasion
nonessential information
proposition of value
8. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
weasel words
False Analogy
Slippery Slope
dramatic evidence
9. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
nonessential information
Proof
testimonials
bandwagon
10. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
Limited Options ; Either/Or
syllogism
straw man
11. The feelings or emotions that are evoked from a word
Proof
unfinished claim
Pathos
Connotation
12. Inducement to act by argument or reasoning or entreaty
Persuasion
proposition of value
snob appeal
circumstantial evidence
13. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
fact
Ad Hominem
transfer
14. Claims attack the person and not the issue
Ad Hominem
opinion
perception
circumstantial evidence
15. The dictionary definition of a word
perception
Denotation
Pathos
fallacy
16. Evidence supporting the team's position or used to denigrate or defeat the opposing view
straw man
Proof
Rebuttal
Begging the Question/Assertion
17. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Opposition
components of an argument
essential information
Connotation
18. Telling only positive things about something or someone - without giving evidence or facts
Ad Hominem
glittering generality
rhetoric
Ethos
19. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
proposition of value
Ipse Dixit
Debate
20. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Pathos
nonessential information
fallacy
branding
21. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
emotional appeal
reason
transfer
rhetorical claim
22. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Pathos
Proof
branding
bias
23. The side that will argue the proposition
Denotation
fact
physical evidence
Proponent
24. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
the unspoken premises of an enthymeme
glittering generality
Begging the Question/Assertion
Ethos
25. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Non sequitur
reason
Status Quo
rhetorical claim
26. Appeal to an unqualified expert
Ethos
Ipse Dixit
Slippery Slope
proposition of interpretation
27. The generally held opinion held prior to the debate
Status Quo
syllogism
physical evidence
Proof
28. A false argument; an argument that appears to be logical - but in fact is not logical
the unspoken premises of an enthymeme
fallacy
plain folk
physical evidence
29. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
branding
syllogism
unique claim
dramatic evidence
30. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
testimonials
branding
plain folk
Connotation
31. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
common cause
enthymeme
snob appeal
proposition of definition
32. Does not acknowledge the possibility of a neutral position
Ad Hominem
unique claim
Burden of Proof
Limited Options ; Either/Or
33. What is the best or most accurate interpretation?
proposition of interpretation
claim
snob appeal
fallacy
34. Assumes a statement's conclusion is true without any sufficient evidence
Opposition
Non sequitur
Proof
Begging the Question/Assertion
35. A suggestion that is offered for consideration or acceptance
snob appeal
bandwagon
Proposition
essential information
36. What is the best or most accurate definition?
Slippery Slope
proposition of definition
nonessential information
Burden of Proof
37. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Pathos
circumstantial evidence
opinion
syllogism
38. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Lesser of Two Evils
Burden of Proof
Begging the Question/Assertion
basic rhetorical questions
39. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
fallacy
Non sequitur
rhetoric
Persuasion
40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Burden of Proof
the unspoken premises of an enthymeme
emotional appeal
fact
41. Statements claiming that some proposition is untrue or incorrect
testimonials
Pathos
Proposition
Rebuttal
42. To reduce complex matters to an either/or logic
false dichotomy
physical evidence
Denotation
reason
43. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
statistical evidence
Pathos
the unspoken premises of an enthymeme
glittering generality
44. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
the unspoken premises of an enthymeme
Burden of Proof
Limited Options ; Either/Or
bandwagon
45. What course of action should we take as a government - nation - country - or culture?
fallacy
proposition of policy
Post Hoc - Ergo Propter Hoc
weasel words
46. A fact that may be used to infer another fact
Connotation
propaganda
circumstantial evidence
fact
47. Is it moral - right - wrong - ethical - pretty - ugly?
characteristics of a 'good' arguer
Denotation
enthymeme
proposition of value
48. Takes as evidence what it claims to prove
characteristics of a 'good' arguer
Proponent
Opposition
Circular Reasoning
49. Facts - figures - numbers - graphs - charts - polls - surveys
circumstantial evidence
proposition of value
physical evidence
statistical evidence
50. An expressed opinion - statement - or point of view
Post Hoc - Ergo Propter Hoc
testimonials
claim
fact