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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






3. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






4. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






5. The dictionary definition of a word






6. Assumes that the premise is not ideal - but a wiser choice than the opponent's






7. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






8. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






9. Assumes a statement's conclusion is true without any sufficient evidence






10. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






11. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






12. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






13. A suggestion that is offered for consideration or acceptance






14. An expressed opinion - statement - or point of view






15. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






16. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






18. A discussion adhering to parliamentary rules of proposition between two opposing sides






19. Appeal to an unqualified expert






20. A fact that may be used to infer another fact






21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






22. Inducement to act by argument or reasoning or entreaty






23. The process of selecting - organizing - and interpreting our experiences






24. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






25. An argument whose conclusion does not follow from its premise






26. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






27. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






28. The generally held opinion held prior to the debate






29. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






30. The side that will oppose the proposition






31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






32. What is the best or most accurate definition?






33. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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34. Is it moral - right - wrong - ethical - pretty - ugly?






35. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






36. A false argument; an argument that appears to be logical - but in fact is not logical






37. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






38. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






39. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






40. Statements claiming that some proposition is untrue or incorrect






41. Assumes because one thing is allowed - worse things will occur after






42. Facts - figures - numbers - graphs - charts - polls - surveys






43. Evidence supporting the team's position or used to denigrate or defeat the opposing view






44. Claims attack the person and not the issue






45. Questioning or proving the existence or actuality of some event - action - thing - person






46. Does not acknowledge the possibility of a neutral position






47. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






48. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






49. To reduce complex matters to an either/or logic






50. To treat one cause among many as if it is the single cause







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