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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Pathos
enthymeme
Ethos
fact
2. The side that will oppose the proposition
Rebuttal
Denotation
Proponent
Opposition
3. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Post Hoc - Ergo Propter Hoc
Persuasion
transfer
4. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Ipse Dixit
emotional appeal
evidence
essential information
5. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
essential information
emotional appeal
components of an argument
fact
6. Claims attack the person and not the issue
Ad Hominem
testimonials
circumstantial evidence
Proposition
7. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Ipse Dixit
Proof
Ad Hominem
weasel words
8. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
nonessential information
branding
propaganda
proposition of policy
9. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
snob appeal
reason
Post Hoc - Ergo Propter Hoc
10. Assumes because one thing is allowed - worse things will occur after
Propaganda
fact
Ethos
Slippery Slope
11. Assumes that the premise is not ideal - but a wiser choice than the opponent's
opinion
Persuasion
Lesser of Two Evils
syllogism
12. To reduce complex matters to an either/or logic
false dichotomy
proposition of value
emotional appeal
syllogism
13. An expressed opinion - statement - or point of view
propaganda
claim
Circular Reasoning
essential information
14. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
Non sequitur
Ad Hominem
Debate
15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
propaganda
unique claim
common cause
avant-farde
16. Takes as evidence what it claims to prove
basic rhetorical questions
snob appeal
claim
Circular Reasoning
17. To treat one cause among many as if it is the single cause
statistical evidence
common cause
Persuasion
Propaganda
18. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
proposition of value
testimonials
rhetorical claim
Slippery Slope
19. The side that will argue the proposition
Debate
Slippery Slope
fallacy
Proponent
20. The process of selecting - organizing - and interpreting our experiences
branding
Pathos
Connotation
perception
21. Appeal to an unqualified expert
unique claim
glittering generality
Ipse Dixit
rhetoric
22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Pathos
weasel words
claim
Propaganda
23. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
perception
snob appeal
fallacy
bandwagon
24. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
essential information
testimonials
unfinished claim
claim
25. The feelings or emotions that are evoked from a word
False Analogy
Connotation
proposition of definition
fact
26. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
enthymeme
opinion
statistical evidence
27. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Connotation
proposition of definition
propaganda
the unspoken premises of an enthymeme
28. A discussion adhering to parliamentary rules of proposition between two opposing sides
propaganda
proposition of definition
Debate
Opposition
29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
components of an argument
Post Hoc - Ergo Propter Hoc
statistical evidence
30. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
False Analogy
claim
propaganda
branding
31. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Logos
opinion
bandwagon
perception
32. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
enthymeme
Opposition
testimonials
33. The dictionary definition of a word
Proof
Denotation
characteristics of a 'good' arguer
Proponent
34. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
false dichotomy
Circular Reasoning
weasel words
35. An emotional appeal that stirs the feelings of the audience/reader/listener
bandwagon
Pathos
proposition of definition
reason
36. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
physical evidence
glittering generality
Pathos
Logos
37. A suggestion that is offered for consideration or acceptance
Proposition
perception
weasel words
Status Quo
38. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
snob appeal
Circular Reasoning
perception
39. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Ad Hominem
false dichotomy
straw man
fallacy
40. A false argument; an argument that appears to be logical - but in fact is not logical
opinion
Logos
fallacy
Post Hoc - Ergo Propter Hoc
41. Sequential relationship is misinterpreted as causal (this caused that)
unfinished claim
Post Hoc - Ergo Propter Hoc
Burden of Proof
fact
42. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
testimonials
syllogism
Opposition
transfer
43. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
rhetorical claim
branding
Logos
44. An argument whose conclusion does not follow from its premise
Slippery Slope
Non sequitur
plain folk
Burden of Proof
45. Inducement to act by argument or reasoning or entreaty
propaganda
weasel words
Persuasion
transfer
46. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
common cause
Proponent
plain folk
47. Telling only positive things about something or someone - without giving evidence or facts
Opposition
Denotation
glittering generality
branding
48. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
snob appeal
transfer
Limited Options ; Either/Or
reason
49. What is the best or most accurate interpretation?
proposition of interpretation
basic rhetorical questions
Ad Hominem
essential information
50. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
proposition of policy
Status Quo
opinion
Opposition