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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Proponent
Denotation
enthymeme
characteristics of a 'good' arguer
2. What is the best or most accurate interpretation?
proposition of interpretation
unfinished claim
essential information
proposition of value
3. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Limited Options ; Either/Or
plain folk
fact
characteristics of a 'good' arguer
4. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
claim
physical evidence
dramatic evidence
5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Proponent
basic rhetorical questions
Ipse Dixit
Propaganda
6. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Connotation
Begging the Question/Assertion
Denotation
7. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
bandwagon
syllogism
Lesser of Two Evils
bias
8. Takes as evidence what it claims to prove
Circular Reasoning
Proof
Begging the Question/Assertion
Ipse Dixit
9. Assumes because one thing is allowed - worse things will occur after
rhetorical claim
Slippery Slope
Circular Reasoning
snob appeal
10. A fact that may be used to infer another fact
Ipse Dixit
circumstantial evidence
Logos
Propaganda
11. A discussion adhering to parliamentary rules of proposition between two opposing sides
rhetoric
Debate
reason
statistical evidence
12. Claims attack the person and not the issue
Ad Hominem
plain folk
propaganda
unique claim
13. What course of action should we take as a government - nation - country - or culture?
Ipse Dixit
Post Hoc - Ergo Propter Hoc
proposition of policy
proposition of interpretation
14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
proposition of value
Proposition
testimonials
15. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Proposition
plain folk
evidence
essential information
16. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
propaganda
avant-farde
Rebuttal
17. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
emotional appeal
enthymeme
proposition of definition
Logos
18. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Non sequitur
Proof
transfer
Ad Hominem
19. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
essential information
Debate
Ipse Dixit
20. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Rebuttal
weasel words
fallacy
21. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
evidence
characteristics of a 'good' arguer
False Analogy
straw man
22. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
dramatic evidence
statistical evidence
essential information
glittering generality
23. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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24. The side that will oppose the proposition
Opposition
Rebuttal
Persuasion
circumstantial evidence
25. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
weasel words
proposition of value
bandwagon
Begging the Question/Assertion
26. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Post Hoc - Ergo Propter Hoc
Lesser of Two Evils
statistical evidence
Non sequitur
27. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
fallacy
characteristics of a 'good' arguer
Ad Hominem
False Analogy
28. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
proposition of interpretation
emotional appeal
bias
Opposition
29. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
bias
Debate
unique claim
Rebuttal
30. Telling only positive things about something or someone - without giving evidence or facts
emotional appeal
Ad Hominem
glittering generality
fallacy
31. The process of selecting - organizing - and interpreting our experiences
propaganda
components of an argument
emotional appeal
perception
32. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Opposition
Connotation
rhetoric
testimonials
33. Statements claiming that some proposition is untrue or incorrect
Post Hoc - Ergo Propter Hoc
branding
characteristics of a 'good' arguer
Rebuttal
34. Facts - figures - numbers - graphs - charts - polls - surveys
False Analogy
fallacy
evidence
statistical evidence
35. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
bias
statistical evidence
components of an argument
Post Hoc - Ergo Propter Hoc
36. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Propaganda
Ad Hominem
Opposition
Ethos
37. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
nonessential information
proposition of definition
branding
testimonials
38. An expressed opinion - statement - or point of view
the unspoken premises of an enthymeme
claim
circumstantial evidence
testimonials
39. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Status Quo
emotional appeal
Proposition
40. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
Debate
Opposition
dramatic evidence
41. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
claim
unique claim
physical evidence
42. The side that will argue the proposition
Ad Hominem
proposition of definition
Status Quo
Proponent
43. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Proposition
Begging the Question/Assertion
Ethos
weasel words
44. The dictionary definition of a word
Denotation
weasel words
Persuasion
Limited Options ; Either/Or
45. To reduce complex matters to an either/or logic
Post Hoc - Ergo Propter Hoc
false dichotomy
common cause
Denotation
46. Does not acknowledge the possibility of a neutral position
proposition of definition
circumstantial evidence
Limited Options ; Either/Or
statistical evidence
47. What is the best or most accurate definition?
Proponent
proposition of definition
enthymeme
weasel words
48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
testimonials
fallacy
Post Hoc - Ergo Propter Hoc
49. Inducement to act by argument or reasoning or entreaty
Logos
Persuasion
components of an argument
propaganda
50. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Proponent
False Analogy
rhetoric
false dichotomy