Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






2. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






3. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






4. What is the best or most accurate definition?






5. Claims attack the person and not the issue






6. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






7. Does not acknowledge the possibility of a neutral position






8. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






9. The feelings or emotions that are evoked from a word






10. Assumes that the premise is not ideal - but a wiser choice than the opponent's






11. The side that will argue the proposition






12. A suggestion that is offered for consideration or acceptance






13. Inducement to act by argument or reasoning or entreaty






14. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






15. The generally held opinion held prior to the debate






16. An emotional appeal that stirs the feelings of the audience/reader/listener






17. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






18. What course of action should we take as a government - nation - country - or culture?






19. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






20. Appeal to an unqualified expert






21. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






22. The process of selecting - organizing - and interpreting our experiences






23. An argument whose conclusion does not follow from its premise






24. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






25. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






26. The side that will oppose the proposition






27. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






28. Statements claiming that some proposition is untrue or incorrect






29. An expressed opinion - statement - or point of view






30. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






31. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






32. A fact that may be used to infer another fact






33. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






34. To treat one cause among many as if it is the single cause






35. Is it moral - right - wrong - ethical - pretty - ugly?






36. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






37. Evidence supporting the team's position or used to denigrate or defeat the opposing view






38. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






39. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






40. Assumes a statement's conclusion is true without any sufficient evidence






41. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






42. Facts - figures - numbers - graphs - charts - polls - surveys






43. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






44. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






45. Telling only positive things about something or someone - without giving evidence or facts






46. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






47. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






48. To reduce complex matters to an either/or logic






49. Questioning or proving the existence or actuality of some event - action - thing - person






50. Assumes because one thing is allowed - worse things will occur after