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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A suggestion that is offered for consideration or acceptance
Circular Reasoning
Proposition
physical evidence
Opposition
2. The dictionary definition of a word
common cause
Denotation
plain folk
Opposition
3. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
emotional appeal
weasel words
characteristics of a 'good' arguer
4. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
nonessential information
plain folk
Proposition
5. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
perception
transfer
statistical evidence
basic rhetorical questions
6. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
plain folk
Rebuttal
common cause
7. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Persuasion
Connotation
snob appeal
8. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
False Analogy
propaganda
nonessential information
fallacy
9. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
glittering generality
rhetoric
bandwagon
unfinished claim
10. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
Pathos
propaganda
unfinished claim
11. An argument whose conclusion does not follow from its premise
Pathos
emotional appeal
Non sequitur
bias
12. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
propaganda
Post Hoc - Ergo Propter Hoc
Proposition
nonessential information
13. Facts - figures - numbers - graphs - charts - polls - surveys
avant-farde
statistical evidence
unfinished claim
bias
14. An expressed opinion - statement - or point of view
Lesser of Two Evils
physical evidence
claim
unfinished claim
15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
fact
proposition of interpretation
unique claim
Lesser of Two Evils
16. To reduce complex matters to an either/or logic
Status Quo
false dichotomy
components of an argument
Circular Reasoning
17. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Post Hoc - Ergo Propter Hoc
reason
straw man
rhetoric
18. The side that will oppose the proposition
Opposition
false dichotomy
Limited Options ; Either/Or
glittering generality
19. The side that will argue the proposition
statistical evidence
Proponent
perception
Non sequitur
20. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
unique claim
proposition of definition
characteristics of a 'good' arguer
Propaganda
21. The feelings or emotions that are evoked from a word
Connotation
false dichotomy
emotional appeal
propaganda
22. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Post Hoc - Ergo Propter Hoc
common cause
Burden of Proof
dramatic evidence
23. Statements claiming that some proposition is untrue or incorrect
Limited Options ; Either/Or
Non sequitur
Rebuttal
Ipse Dixit
24. A false argument; an argument that appears to be logical - but in fact is not logical
enthymeme
branding
straw man
fallacy
25. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Status Quo
proposition of definition
Denotation
26. A fact that may be used to infer another fact
the unspoken premises of an enthymeme
proposition of policy
bandwagon
circumstantial evidence
27. Inducement to act by argument or reasoning or entreaty
Persuasion
Ad Hominem
Ethos
Lesser of Two Evils
28. Appeal to an unqualified expert
Proposition
Ipse Dixit
unique claim
syllogism
29. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Status Quo
Ipse Dixit
components of an argument
30. The process of selecting - organizing - and interpreting our experiences
unfinished claim
physical evidence
perception
essential information
31. Evidence supporting the team's position or used to denigrate or defeat the opposing view
proposition of policy
testimonials
Proof
Denotation
32. What is the best or most accurate interpretation?
Logos
proposition of interpretation
emotional appeal
fact
33. What is the best or most accurate definition?
Limited Options ; Either/Or
the unspoken premises of an enthymeme
proposition of definition
perception
34. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Lesser of Two Evils
evidence
fact
straw man
35. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Proof
Opposition
unique claim
36. To treat one cause among many as if it is the single cause
rhetoric
common cause
claim
Begging the Question/Assertion
37. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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38. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
statistical evidence
Ipse Dixit
reason
opinion
39. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Post Hoc - Ergo Propter Hoc
snob appeal
avant-farde
Lesser of Two Evils
40. Does not acknowledge the possibility of a neutral position
bandwagon
unfinished claim
proposition of interpretation
Limited Options ; Either/Or
41. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Post Hoc - Ergo Propter Hoc
reason
dramatic evidence
Logos
42. Sequential relationship is misinterpreted as causal (this caused that)
Denotation
Proposition
Post Hoc - Ergo Propter Hoc
testimonials
43. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
plain folk
Logos
basic rhetorical questions
reason
44. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
transfer
proposition of interpretation
Non sequitur
plain folk
45. Takes as evidence what it claims to prove
Circular Reasoning
Rebuttal
glittering generality
proposition of interpretation
46. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
False Analogy
straw man
Persuasion
47. The generally held opinion held prior to the debate
Proposition
Pathos
Rebuttal
Status Quo
48. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Ipse Dixit
testimonials
Burden of Proof
49. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
bandwagon
Ethos
essential information
unfinished claim
50. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
transfer
Limited Options ; Either/Or
false dichotomy
testimonials