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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Connotation
fact
proposition of policy
essential information
2. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
fallacy
bandwagon
nonessential information
Opposition
3. Assumes a statement's conclusion is true without any sufficient evidence
physical evidence
Begging the Question/Assertion
Circular Reasoning
Ad Hominem
4. Questioning or proving the existence or actuality of some event - action - thing - person
Begging the Question/Assertion
fact
Burden of Proof
physical evidence
5. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
unique claim
dramatic evidence
perception
6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Proponent
unique claim
Burden of Proof
glittering generality
7. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
glittering generality
common cause
the unspoken premises of an enthymeme
evidence
8. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Status Quo
weasel words
opinion
Begging the Question/Assertion
9. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Post Hoc - Ergo Propter Hoc
Denotation
proposition of policy
Proof
10. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Persuasion
snob appeal
the unspoken premises of an enthymeme
Proof
11. Sequential relationship is misinterpreted as causal (this caused that)
Begging the Question/Assertion
Post Hoc - Ergo Propter Hoc
avant-farde
unfinished claim
12. A false argument; an argument that appears to be logical - but in fact is not logical
Limited Options ; Either/Or
unique claim
avant-farde
fallacy
13. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
transfer
Persuasion
perception
propaganda
14. Appeal to an unqualified expert
Ipse Dixit
Non sequitur
characteristics of a 'good' arguer
the unspoken premises of an enthymeme
15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
glittering generality
statistical evidence
components of an argument
bandwagon
16. A suggestion that is offered for consideration or acceptance
Logos
snob appeal
transfer
Proposition
17. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
claim
Connotation
Opposition
Logos
18. To reduce complex matters to an either/or logic
testimonials
false dichotomy
straw man
proposition of definition
19. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Slippery Slope
emotional appeal
proposition of definition
glittering generality
20. A fact that may be used to infer another fact
Proponent
circumstantial evidence
evidence
components of an argument
21. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
essential information
Ethos
Pathos
22. To treat one cause among many as if it is the single cause
nonessential information
Slippery Slope
common cause
characteristics of a 'good' arguer
23. An argument whose conclusion does not follow from its premise
Begging the Question/Assertion
Denotation
syllogism
Non sequitur
24. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
essential information
Status Quo
Burden of Proof
reason
25. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Ipse Dixit
testimonials
unfinished claim
fallacy
26. Inducement to act by argument or reasoning or entreaty
fact
Post Hoc - Ergo Propter Hoc
common cause
Persuasion
27. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
opinion
Propaganda
straw man
Ipse Dixit
28. The generally held opinion held prior to the debate
Non sequitur
Connotation
Slippery Slope
Status Quo
29. Takes as evidence what it claims to prove
rhetorical claim
Pathos
rhetoric
Circular Reasoning
30. The side that will oppose the proposition
Opposition
Proponent
Ad Hominem
syllogism
31. The process of selecting - organizing - and interpreting our experiences
Begging the Question/Assertion
perception
Logos
essential information
32. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
propaganda
False Analogy
statistical evidence
components of an argument
33. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Status Quo
reason
opinion
rhetorical claim
34. What is the best or most accurate definition?
false dichotomy
unfinished claim
proposition of definition
plain folk
35. The feelings or emotions that are evoked from a word
propaganda
enthymeme
unique claim
Connotation
36. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
perception
syllogism
weasel words
claim
37. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
rhetorical claim
branding
fallacy
evidence
38. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
syllogism
Denotation
common cause
39. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
Slippery Slope
nonessential information
bias
40. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
statistical evidence
false dichotomy
Circular Reasoning
41. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
straw man
branding
Proof
42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Status Quo
circumstantial evidence
Ethos
Limited Options ; Either/Or
43. Assumes because one thing is allowed - worse things will occur after
proposition of definition
Slippery Slope
Ethos
glittering generality
44. What is the best or most accurate interpretation?
proposition of interpretation
characteristics of a 'good' arguer
emotional appeal
unique claim
45. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Propaganda
avant-farde
claim
branding
46. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
nonessential information
false dichotomy
dramatic evidence
rhetoric
47. What course of action should we take as a government - nation - country - or culture?
proposition of policy
circumstantial evidence
enthymeme
Persuasion
48. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
Proof
Pathos
Lesser of Two Evils
49. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
statistical evidence
nonessential information
syllogism
50. Telling only positive things about something or someone - without giving evidence or facts
bias
glittering generality
evidence
unfinished claim