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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of selecting - organizing - and interpreting our experiences
unique claim
rhetorical claim
perception
reason
2. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
snob appeal
components of an argument
Begging the Question/Assertion
3. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
the unspoken premises of an enthymeme
common cause
Slippery Slope
4. To reduce complex matters to an either/or logic
emotional appeal
Propaganda
Connotation
false dichotomy
5. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
enthymeme
reason
emotional appeal
Proof
6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
unfinished claim
Burden of Proof
opinion
characteristics of a 'good' arguer
7. The side that will argue the proposition
straw man
perception
Proponent
the unspoken premises of an enthymeme
8. What course of action should we take as a government - nation - country - or culture?
statistical evidence
Rebuttal
proposition of policy
Proof
9. Does not acknowledge the possibility of a neutral position
proposition of interpretation
Debate
Limited Options ; Either/Or
snob appeal
10. To treat one cause among many as if it is the single cause
Proof
common cause
False Analogy
Proponent
11. Claims attack the person and not the issue
emotional appeal
Burden of Proof
testimonials
Ad Hominem
12. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Propaganda
fallacy
Logos
Proposition
13. Inducement to act by argument or reasoning or entreaty
emotional appeal
false dichotomy
Persuasion
claim
14. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Ipse Dixit
Circular Reasoning
evidence
Proposition
15. A false argument; an argument that appears to be logical - but in fact is not logical
testimonials
fallacy
nonessential information
Proponent
16. A fact that may be used to infer another fact
weasel words
propaganda
circumstantial evidence
proposition of definition
17. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
dramatic evidence
Proponent
branding
Status Quo
18. Questioning or proving the existence or actuality of some event - action - thing - person
plain folk
Lesser of Two Evils
basic rhetorical questions
physical evidence
19. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
branding
physical evidence
Circular Reasoning
20. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of interpretation
Circular Reasoning
proposition of value
rhetoric
21. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
claim
basic rhetorical questions
unfinished claim
Lesser of Two Evils
22. Appeal to an unqualified expert
Circular Reasoning
nonessential information
transfer
Ipse Dixit
23. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
avant-farde
Proposition
bandwagon
24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
fallacy
proposition of interpretation
Limited Options ; Either/Or
emotional appeal
25. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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26. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
unfinished claim
Burden of Proof
Rebuttal
enthymeme
27. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Denotation
False Analogy
weasel words
Proof
28. Statements claiming that some proposition is untrue or incorrect
bandwagon
Rebuttal
Debate
Ad Hominem
29. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
snob appeal
fact
testimonials
Proof
30. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Connotation
straw man
Burden of Proof
nonessential information
31. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
straw man
Ethos
transfer
proposition of value
32. A discussion adhering to parliamentary rules of proposition between two opposing sides
fact
Propaganda
Post Hoc - Ergo Propter Hoc
Debate
33. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Proponent
proposition of interpretation
avant-farde
basic rhetorical questions
34. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Limited Options ; Either/Or
bandwagon
components of an argument
False Analogy
35. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
avant-farde
transfer
plain folk
Proposition
36. Sequential relationship is misinterpreted as causal (this caused that)
Lesser of Two Evils
Post Hoc - Ergo Propter Hoc
common cause
Propaganda
37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
physical evidence
weasel words
Proponent
false dichotomy
38. The side that will oppose the proposition
avant-farde
Opposition
Post Hoc - Ergo Propter Hoc
perception
39. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
testimonials
basic rhetorical questions
Ad Hominem
syllogism
40. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Slippery Slope
snob appeal
opinion
proposition of policy
41. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Post Hoc - Ergo Propter Hoc
dramatic evidence
proposition of value
rhetoric
42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
statistical evidence
syllogism
plain folk
basic rhetorical questions
43. An argument whose conclusion does not follow from its premise
Burden of Proof
statistical evidence
Non sequitur
Status Quo
44. An expressed opinion - statement - or point of view
opinion
claim
bias
unique claim
45. The feelings or emotions that are evoked from a word
Connotation
Post Hoc - Ergo Propter Hoc
Logos
emotional appeal
46. Assumes a statement's conclusion is true without any sufficient evidence
Connotation
proposition of value
Begging the Question/Assertion
Persuasion
47. A suggestion that is offered for consideration or acceptance
rhetoric
Proposition
branding
Connotation
48. What is the best or most accurate interpretation?
Connotation
basic rhetorical questions
proposition of interpretation
Ad Hominem
49. Takes as evidence what it claims to prove
Burden of Proof
Circular Reasoning
rhetorical claim
Begging the Question/Assertion
50. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
the unspoken premises of an enthymeme
unfinished claim
perception
essential information