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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate interpretation?
emotional appeal
proposition of interpretation
Connotation
syllogism
2. What is the best or most accurate definition?
proposition of definition
rhetoric
Rebuttal
False Analogy
3. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
Logos
Burden of Proof
proposition of policy
4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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5. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
glittering generality
essential information
Ethos
Circular Reasoning
6. An expressed opinion - statement - or point of view
components of an argument
opinion
rhetoric
claim
7. Assumes a statement's conclusion is true without any sufficient evidence
plain folk
bias
unique claim
Begging the Question/Assertion
8. Does not acknowledge the possibility of a neutral position
bias
Limited Options ; Either/Or
Opposition
proposition of interpretation
9. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
physical evidence
False Analogy
proposition of policy
10. Statements claiming that some proposition is untrue or incorrect
reason
Rebuttal
avant-farde
the unspoken premises of an enthymeme
11. The feelings or emotions that are evoked from a word
testimonials
Connotation
fallacy
Post Hoc - Ergo Propter Hoc
12. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Ethos
emotional appeal
Non sequitur
proposition of value
13. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
False Analogy
Denotation
Proof
plain folk
14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
False Analogy
unique claim
Denotation
bias
15. The side that will argue the proposition
rhetorical claim
Limited Options ; Either/Or
essential information
Proponent
16. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
evidence
reason
unique claim
17. A fact that may be used to infer another fact
Status Quo
circumstantial evidence
Proposition
unique claim
18. The side that will oppose the proposition
Opposition
proposition of definition
Limited Options ; Either/Or
Persuasion
19. To reduce complex matters to an either/or logic
evidence
false dichotomy
dramatic evidence
avant-farde
20. Appeal to an unqualified expert
enthymeme
Ipse Dixit
Persuasion
avant-farde
21. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
avant-farde
the unspoken premises of an enthymeme
Persuasion
22. Is it moral - right - wrong - ethical - pretty - ugly?
straw man
proposition of value
syllogism
snob appeal
23. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
dramatic evidence
circumstantial evidence
enthymeme
24. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
branding
false dichotomy
avant-farde
Non sequitur
25. The generally held opinion held prior to the debate
perception
Status Quo
Slippery Slope
common cause
26. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
common cause
evidence
Status Quo
Lesser of Two Evils
27. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
common cause
Begging the Question/Assertion
propaganda
weasel words
28. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
claim
propaganda
unique claim
False Analogy
29. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Proposition
proposition of policy
Proof
propaganda
30. Sequential relationship is misinterpreted as causal (this caused that)
glittering generality
False Analogy
reason
Post Hoc - Ergo Propter Hoc
31. A false argument; an argument that appears to be logical - but in fact is not logical
Non sequitur
fallacy
Burden of Proof
syllogism
32. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Limited Options ; Either/Or
straw man
perception
opinion
33. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
Logos
common cause
evidence
34. The process of selecting - organizing - and interpreting our experiences
Post Hoc - Ergo Propter Hoc
bandwagon
perception
Ethos
35. An argument whose conclusion does not follow from its premise
glittering generality
Burden of Proof
Non sequitur
components of an argument
36. Facts - figures - numbers - graphs - charts - polls - surveys
Persuasion
Proponent
statistical evidence
characteristics of a 'good' arguer
37. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Ipse Dixit
Proponent
perception
Lesser of Two Evils
38. An emotional appeal that stirs the feelings of the audience/reader/listener
Proponent
Pathos
plain folk
essential information
39. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
unique claim
proposition of definition
Limited Options ; Either/Or
40. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
circumstantial evidence
claim
testimonials
opinion
41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
bias
perception
basic rhetorical questions
weasel words
42. Takes as evidence what it claims to prove
Circular Reasoning
Rebuttal
fallacy
bandwagon
43. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
circumstantial evidence
proposition of definition
branding
fact
44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
unfinished claim
Non sequitur
fact
essential information
45. The dictionary definition of a word
proposition of interpretation
Denotation
essential information
statistical evidence
46. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
statistical evidence
Connotation
Proof
47. A suggestion that is offered for consideration or acceptance
proposition of value
plain folk
Proposition
the unspoken premises of an enthymeme
48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
perception
evidence
Slippery Slope
49. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
the unspoken premises of an enthymeme
reason
snob appeal
propaganda
50. Evidence supporting the team's position or used to denigrate or defeat the opposing view
transfer
Propaganda
Lesser of Two Evils
Proof