Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate definition?






2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






3. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






4. The side that will argue the proposition






5. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






6. An argument whose conclusion does not follow from its premise






7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






8. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






9. What course of action should we take as a government - nation - country - or culture?






10. An expressed opinion - statement - or point of view






11. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






12. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






13. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






14. Telling only positive things about something or someone - without giving evidence or facts






15. To reduce complex matters to an either/or logic






16. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






17. The side that will oppose the proposition






18. The generally held opinion held prior to the debate






19. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






20. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






21. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






22. Statements claiming that some proposition is untrue or incorrect






23. Appeal to an unqualified expert






24. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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25. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






26. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






27. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






28. Takes as evidence what it claims to prove






29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






30. A fact that may be used to infer another fact






31. A suggestion that is offered for consideration or acceptance






32. Is it moral - right - wrong - ethical - pretty - ugly?






33. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






34. The feelings or emotions that are evoked from a word






35. Claims attack the person and not the issue






36. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






37. The dictionary definition of a word






38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






40. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






41. An emotional appeal that stirs the feelings of the audience/reader/listener






42. The process of selecting - organizing - and interpreting our experiences






43. Assumes because one thing is allowed - worse things will occur after






44. To treat one cause among many as if it is the single cause






45. Sequential relationship is misinterpreted as causal (this caused that)






46. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






47. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






49. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






50. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)