Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An argument whose conclusion does not follow from its premise






2. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






3. What is the best or most accurate interpretation?






4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






5. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






7. The feelings or emotions that are evoked from a word






8. Assumes because one thing is allowed - worse things will occur after






9. An expressed opinion - statement - or point of view






10. The process of selecting - organizing - and interpreting our experiences






11. Questioning or proving the existence or actuality of some event - action - thing - person






12. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






13. Assumes that the premise is not ideal - but a wiser choice than the opponent's






14. The side that will argue the proposition






15. Evidence supporting the team's position or used to denigrate or defeat the opposing view






16. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






17. Claims attack the person and not the issue






18. A suggestion that is offered for consideration or acceptance






19. The dictionary definition of a word






20. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






21. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






22. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






23. Assumes a statement's conclusion is true without any sufficient evidence






24. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






25. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






26. The generally held opinion held prior to the debate






27. The side that will oppose the proposition






28. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






29. Sequential relationship is misinterpreted as causal (this caused that)






30. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






31. Is it moral - right - wrong - ethical - pretty - ugly?






32. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






33. Telling only positive things about something or someone - without giving evidence or facts






34. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






35. A discussion adhering to parliamentary rules of proposition between two opposing sides






36. Inducement to act by argument or reasoning or entreaty






37. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






38. Statements claiming that some proposition is untrue or incorrect






39. What course of action should we take as a government - nation - country - or culture?






40. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






41. Facts - figures - numbers - graphs - charts - polls - surveys






42. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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43. An emotional appeal that stirs the feelings of the audience/reader/listener






44. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






45. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






46. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






47. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






48. To reduce complex matters to an either/or logic






49. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






50. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family