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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
common cause
enthymeme
fallacy
snob appeal
2. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
statistical evidence
Propaganda
propaganda
3. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Limited Options ; Either/Or
snob appeal
Debate
bias
4. A discussion adhering to parliamentary rules of proposition between two opposing sides
claim
Logos
Debate
Connotation
5. Assumes a statement's conclusion is true without any sufficient evidence
essential information
Debate
proposition of definition
Begging the Question/Assertion
6. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Lesser of Two Evils
avant-farde
nonessential information
statistical evidence
7. The side that will oppose the proposition
basic rhetorical questions
Debate
Opposition
Proof
8. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
weasel words
proposition of definition
fact
9. Statements claiming that some proposition is untrue or incorrect
syllogism
Circular Reasoning
Rebuttal
Logos
10. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
propaganda
Logos
evidence
rhetorical claim
11. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
weasel words
basic rhetorical questions
propaganda
reason
12. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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13. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
essential information
transfer
Circular Reasoning
components of an argument
14. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Proponent
proposition of policy
syllogism
15. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
glittering generality
plain folk
syllogism
False Analogy
16. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Logos
basic rhetorical questions
rhetoric
17. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
perception
testimonials
Propaganda
glittering generality
18. Questioning or proving the existence or actuality of some event - action - thing - person
unique claim
rhetorical claim
physical evidence
glittering generality
19. What is the best or most accurate interpretation?
proposition of policy
False Analogy
proposition of interpretation
plain folk
20. Assumes that the premise is not ideal - but a wiser choice than the opponent's
false dichotomy
Lesser of Two Evils
glittering generality
characteristics of a 'good' arguer
21. Takes as evidence what it claims to prove
Logos
transfer
Circular Reasoning
unique claim
22. Appeal to an unqualified expert
syllogism
Ipse Dixit
Burden of Proof
claim
23. An argument whose conclusion does not follow from its premise
Logos
Non sequitur
Circular Reasoning
essential information
24. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Post Hoc - Ergo Propter Hoc
proposition of interpretation
straw man
branding
25. Evidence supporting the team's position or used to denigrate or defeat the opposing view
statistical evidence
Proof
false dichotomy
Limited Options ; Either/Or
26. The generally held opinion held prior to the debate
Status Quo
characteristics of a 'good' arguer
Ad Hominem
glittering generality
27. The dictionary definition of a word
Ethos
rhetoric
basic rhetorical questions
Denotation
28. The feelings or emotions that are evoked from a word
proposition of policy
Connotation
Status Quo
circumstantial evidence
29. The process of selecting - organizing - and interpreting our experiences
dramatic evidence
reason
proposition of definition
perception
30. Is it moral - right - wrong - ethical - pretty - ugly?
characteristics of a 'good' arguer
Slippery Slope
proposition of value
Persuasion
31. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Denotation
essential information
plain folk
rhetorical claim
32. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
unfinished claim
dramatic evidence
proposition of policy
Slippery Slope
33. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
weasel words
rhetorical claim
Slippery Slope
Limited Options ; Either/Or
34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
rhetoric
proposition of policy
plain folk
enthymeme
35. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Propaganda
transfer
unique claim
proposition of policy
36. To treat one cause among many as if it is the single cause
common cause
Connotation
Ethos
rhetoric
37. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
circumstantial evidence
fact
the unspoken premises of an enthymeme
38. Telling only positive things about something or someone - without giving evidence or facts
Ad Hominem
glittering generality
Connotation
unique claim
39. What is the best or most accurate definition?
proposition of definition
emotional appeal
Begging the Question/Assertion
weasel words
40. Facts - figures - numbers - graphs - charts - polls - surveys
Propaganda
statistical evidence
straw man
perception
41. Assumes because one thing is allowed - worse things will occur after
unfinished claim
Slippery Slope
basic rhetorical questions
Denotation
42. An expressed opinion - statement - or point of view
Connotation
weasel words
claim
plain folk
43. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
characteristics of a 'good' arguer
branding
statistical evidence
avant-farde
44. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Begging the Question/Assertion
Logos
essential information
45. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
components of an argument
reason
Burden of Proof
46. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
snob appeal
Ad Hominem
plain folk
47. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
propaganda
plain folk
avant-farde
fact
48. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
snob appeal
emotional appeal
reason
weasel words
49. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
unique claim
propaganda
Begging the Question/Assertion
Ethos
50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
proposition of policy
evidence
Burden of Proof
the unspoken premises of an enthymeme
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