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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate definition?
Ad Hominem
characteristics of a 'good' arguer
proposition of definition
Proponent
2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
propaganda
Burden of Proof
Opposition
Rebuttal
3. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Begging the Question/Assertion
avant-farde
Status Quo
essential information
4. The side that will argue the proposition
Proponent
perception
the unspoken premises of an enthymeme
Non sequitur
5. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
syllogism
statistical evidence
rhetorical claim
Lesser of Two Evils
6. An argument whose conclusion does not follow from its premise
Non sequitur
proposition of interpretation
proposition of value
nonessential information
7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
False Analogy
avant-farde
Pathos
straw man
8. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
proposition of value
evidence
Propaganda
components of an argument
9. What course of action should we take as a government - nation - country - or culture?
weasel words
basic rhetorical questions
proposition of policy
reason
10. An expressed opinion - statement - or point of view
avant-farde
basic rhetorical questions
claim
propaganda
11. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
fact
straw man
components of an argument
12. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Ipse Dixit
opinion
Begging the Question/Assertion
fact
13. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
Burden of Proof
Lesser of Two Evils
dramatic evidence
14. Telling only positive things about something or someone - without giving evidence or facts
opinion
Status Quo
proposition of interpretation
glittering generality
15. To reduce complex matters to an either/or logic
evidence
statistical evidence
false dichotomy
Circular Reasoning
16. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Proposition
snob appeal
testimonials
circumstantial evidence
17. The side that will oppose the proposition
components of an argument
bias
Opposition
syllogism
18. The generally held opinion held prior to the debate
Status Quo
testimonials
glittering generality
reason
19. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
perception
Status Quo
weasel words
Lesser of Two Evils
20. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Connotation
plain folk
Burden of Proof
nonessential information
21. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Opposition
testimonials
essential information
Ad Hominem
22. Statements claiming that some proposition is untrue or incorrect
characteristics of a 'good' arguer
proposition of interpretation
bias
Rebuttal
23. Appeal to an unqualified expert
Denotation
nonessential information
dramatic evidence
Ipse Dixit
24. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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25. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
physical evidence
Propaganda
snob appeal
plain folk
26. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Non sequitur
bandwagon
Ethos
branding
27. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Rebuttal
opinion
snob appeal
Post Hoc - Ergo Propter Hoc
28. Takes as evidence what it claims to prove
Ethos
Circular Reasoning
unfinished claim
Begging the Question/Assertion
29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Slippery Slope
syllogism
false dichotomy
basic rhetorical questions
30. A fact that may be used to infer another fact
proposition of interpretation
common cause
circumstantial evidence
evidence
31. A suggestion that is offered for consideration or acceptance
testimonials
plain folk
Proposition
bandwagon
32. Is it moral - right - wrong - ethical - pretty - ugly?
reason
proposition of value
basic rhetorical questions
syllogism
33. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
snob appeal
proposition of value
enthymeme
straw man
34. The feelings or emotions that are evoked from a word
Connotation
Ethos
unfinished claim
common cause
35. Claims attack the person and not the issue
fact
Opposition
components of an argument
Ad Hominem
36. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Logos
physical evidence
essential information
37. The dictionary definition of a word
basic rhetorical questions
Denotation
rhetoric
Opposition
38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
opinion
dramatic evidence
false dichotomy
transfer
39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
snob appeal
unique claim
dramatic evidence
essential information
40. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
proposition of policy
Logos
avant-farde
bandwagon
41. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
rhetorical claim
propaganda
emotional appeal
42. The process of selecting - organizing - and interpreting our experiences
Propaganda
perception
Ipse Dixit
false dichotomy
43. Assumes because one thing is allowed - worse things will occur after
Persuasion
Slippery Slope
testimonials
basic rhetorical questions
44. To treat one cause among many as if it is the single cause
common cause
circumstantial evidence
rhetoric
plain folk
45. Sequential relationship is misinterpreted as causal (this caused that)
transfer
Circular Reasoning
Logos
Post Hoc - Ergo Propter Hoc
46. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
unfinished claim
statistical evidence
bias
47. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
transfer
Limited Options ; Either/Or
Propaganda
48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Ethos
branding
syllogism
rhetorical claim
49. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Status Quo
emotional appeal
avant-farde
transfer
50. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
proposition of value
Logos
Ipse Dixit
False Analogy