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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Questioning or proving the existence or actuality of some event - action - thing - person
Burden of Proof
Proposition
rhetorical claim
physical evidence
2. An emotional appeal that stirs the feelings of the audience/reader/listener
Denotation
fact
Post Hoc - Ergo Propter Hoc
Pathos
3. What is the best or most accurate interpretation?
Lesser of Two Evils
proposition of interpretation
Denotation
reason
4. The generally held opinion held prior to the debate
proposition of value
Status Quo
common cause
propaganda
5. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Opposition
bandwagon
proposition of policy
proposition of definition
6. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
weasel words
rhetorical claim
opinion
Persuasion
7. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Pathos
Post Hoc - Ergo Propter Hoc
plain folk
8. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Persuasion
avant-farde
enthymeme
9. A discussion adhering to parliamentary rules of proposition between two opposing sides
Ethos
false dichotomy
enthymeme
Debate
10. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Proposition
evidence
Denotation
11. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
proposition of interpretation
Denotation
False Analogy
testimonials
12. Takes as evidence what it claims to prove
Lesser of Two Evils
Connotation
Circular Reasoning
bandwagon
13. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
Proposition
snob appeal
weasel words
14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
branding
Connotation
propaganda
essential information
15. The feelings or emotions that are evoked from a word
nonessential information
Post Hoc - Ergo Propter Hoc
unique claim
Connotation
16. Claims attack the person and not the issue
Ad Hominem
the unspoken premises of an enthymeme
Propaganda
Ethos
17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Connotation
unfinished claim
rhetoric
Rebuttal
18. An argument whose conclusion does not follow from its premise
Non sequitur
branding
Proof
glittering generality
19. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
unique claim
nonessential information
claim
bias
20. An expressed opinion - statement - or point of view
claim
branding
proposition of definition
essential information
21. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
Proof
Non sequitur
physical evidence
22. Assumes that the premise is not ideal - but a wiser choice than the opponent's
testimonials
Lesser of Two Evils
circumstantial evidence
Proponent
23. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
glittering generality
the unspoken premises of an enthymeme
branding
24. To treat one cause among many as if it is the single cause
common cause
basic rhetorical questions
Circular Reasoning
statistical evidence
25. Assumes a statement's conclusion is true without any sufficient evidence
plain folk
Slippery Slope
Begging the Question/Assertion
essential information
26. The process of selecting - organizing - and interpreting our experiences
straw man
perception
claim
propaganda
27. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Lesser of Two Evils
Begging the Question/Assertion
nonessential information
28. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Lesser of Two Evils
False Analogy
nonessential information
29. To reduce complex matters to an either/or logic
fallacy
snob appeal
False Analogy
false dichotomy
30. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Denotation
reason
rhetoric
Connotation
31. What is the best or most accurate definition?
Limited Options ; Either/Or
physical evidence
proposition of definition
Pathos
32. What course of action should we take as a government - nation - country - or culture?
essential information
components of an argument
Proposition
proposition of policy
33. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
transfer
Persuasion
opinion
bias
34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Ipse Dixit
common cause
enthymeme
Status Quo
35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
rhetorical claim
physical evidence
Connotation
emotional appeal
36. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
rhetorical claim
Connotation
unique claim
branding
37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
testimonials
Pathos
weasel words
perception
38. A fact that may be used to infer another fact
Pathos
characteristics of a 'good' arguer
opinion
circumstantial evidence
39. Inducement to act by argument or reasoning or entreaty
Persuasion
rhetoric
physical evidence
Rebuttal
40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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41. A suggestion that is offered for consideration or acceptance
Post Hoc - Ergo Propter Hoc
Proposition
evidence
perception
42. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
glittering generality
Connotation
enthymeme
43. The dictionary definition of a word
Denotation
branding
opinion
Ipse Dixit
44. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
Begging the Question/Assertion
avant-farde
Debate
45. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
unique claim
branding
snob appeal
emotional appeal
46. A false argument; an argument that appears to be logical - but in fact is not logical
essential information
Persuasion
fallacy
glittering generality
47. Statements claiming that some proposition is untrue or incorrect
bias
reason
Rebuttal
transfer
48. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Slippery Slope
straw man
rhetorical claim
transfer
49. Appeal to an unqualified expert
rhetorical claim
proposition of policy
Ipse Dixit
Persuasion
50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
statistical evidence
weasel words
Burden of Proof
physical evidence