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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
proposition of definition
rhetorical claim
weasel words
Ad Hominem
2. The process of selecting - organizing - and interpreting our experiences
Circular Reasoning
emotional appeal
testimonials
perception
3. An emotional appeal that stirs the feelings of the audience/reader/listener
propaganda
Pathos
dramatic evidence
emotional appeal
4. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
snob appeal
syllogism
proposition of policy
fact
5. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
fact
unfinished claim
reason
Status Quo
6. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Logos
unique claim
Pathos
7. Assumes a statement's conclusion is true without any sufficient evidence
proposition of interpretation
branding
Lesser of Two Evils
Begging the Question/Assertion
8. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
the unspoken premises of an enthymeme
bias
bandwagon
Begging the Question/Assertion
9. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of interpretation
Lesser of Two Evils
proposition of value
False Analogy
10. Appeal to an unqualified expert
Ipse Dixit
rhetorical claim
nonessential information
unfinished claim
11. What is the best or most accurate definition?
unique claim
common cause
circumstantial evidence
proposition of definition
12. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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13. The generally held opinion held prior to the debate
Status Quo
propaganda
false dichotomy
Ipse Dixit
14. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
circumstantial evidence
evidence
nonessential information
Opposition
15. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Ipse Dixit
propaganda
emotional appeal
circumstantial evidence
16. The dictionary definition of a word
proposition of definition
Denotation
common cause
straw man
17. Claims attack the person and not the issue
Non sequitur
bias
Ad Hominem
Rebuttal
18. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Ipse Dixit
False Analogy
plain folk
Burden of Proof
19. The feelings or emotions that are evoked from a word
Debate
Slippery Slope
fact
Connotation
20. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
common cause
plain folk
the unspoken premises of an enthymeme
statistical evidence
21. To treat one cause among many as if it is the single cause
Non sequitur
Persuasion
common cause
transfer
22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
bias
Propaganda
snob appeal
Connotation
23. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Limited Options ; Either/Or
glittering generality
rhetoric
essential information
24. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Connotation
Status Quo
nonessential information
25. What is the best or most accurate interpretation?
Proponent
Opposition
proposition of interpretation
Proposition
26. What course of action should we take as a government - nation - country - or culture?
Connotation
proposition of policy
bandwagon
Post Hoc - Ergo Propter Hoc
27. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
bandwagon
components of an argument
branding
evidence
28. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
proposition of definition
straw man
Slippery Slope
enthymeme
29. A discussion adhering to parliamentary rules of proposition between two opposing sides
Proof
Propaganda
fact
Debate
30. An argument whose conclusion does not follow from its premise
Denotation
components of an argument
Proponent
Non sequitur
31. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Connotation
false dichotomy
Proposition
components of an argument
32. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
common cause
transfer
Connotation
Status Quo
33. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Proponent
rhetorical claim
weasel words
the unspoken premises of an enthymeme
34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
testimonials
branding
emotional appeal
Non sequitur
35. The side that will argue the proposition
Persuasion
Connotation
branding
Proponent
36. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
the unspoken premises of an enthymeme
claim
Circular Reasoning
37. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Logos
fact
propaganda
38. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
essential information
Logos
transfer
39. To reduce complex matters to an either/or logic
plain folk
false dichotomy
nonessential information
Status Quo
40. A fact that may be used to infer another fact
circumstantial evidence
rhetorical claim
branding
glittering generality
41. Statements claiming that some proposition is untrue or incorrect
Rebuttal
components of an argument
glittering generality
physical evidence
42. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
syllogism
nonessential information
testimonials
Slippery Slope
43. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
Ethos
physical evidence
False Analogy
44. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
evidence
weasel words
snob appeal
45. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
branding
Non sequitur
Circular Reasoning
46. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Denotation
proposition of policy
false dichotomy
Burden of Proof
47. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
transfer
Opposition
enthymeme
48. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
basic rhetorical questions
Proof
emotional appeal
49. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
proposition of interpretation
weasel words
Proof
bias
50. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Proponent
perception
emotional appeal
basic rhetorical questions