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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To treat one cause among many as if it is the single cause
common cause
proposition of policy
fact
False Analogy
2. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Proponent
perception
opinion
Burden of Proof
3. What is the best or most accurate definition?
Proof
proposition of definition
Persuasion
enthymeme
4. A suggestion that is offered for consideration or acceptance
Status Quo
Proposition
snob appeal
emotional appeal
5. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
physical evidence
perception
circumstantial evidence
6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Limited Options ; Either/Or
fact
False Analogy
enthymeme
7. Appeal to an unqualified expert
Ipse Dixit
nonessential information
fact
the unspoken premises of an enthymeme
8. Assumes that the premise is not ideal - but a wiser choice than the opponent's
evidence
Non sequitur
branding
Lesser of Two Evils
9. Inducement to act by argument or reasoning or entreaty
Propaganda
Persuasion
transfer
proposition of interpretation
10. An argument whose conclusion does not follow from its premise
Non sequitur
Ipse Dixit
glittering generality
Proponent
11. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
transfer
Proof
plain folk
proposition of definition
12. A fact that may be used to infer another fact
Connotation
nonessential information
enthymeme
circumstantial evidence
13. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Persuasion
weasel words
bias
14. The side that will argue the proposition
Propaganda
Proponent
Circular Reasoning
transfer
15. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
syllogism
Persuasion
opinion
16. An emotional appeal that stirs the feelings of the audience/reader/listener
proposition of policy
Connotation
Pathos
rhetoric
17. Telling only positive things about something or someone - without giving evidence or facts
Denotation
Circular Reasoning
snob appeal
glittering generality
18. A false argument; an argument that appears to be logical - but in fact is not logical
perception
Ad Hominem
fallacy
components of an argument
19. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
false dichotomy
common cause
snob appeal
bias
20. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
claim
proposition of interpretation
Ethos
21. The dictionary definition of a word
Denotation
Ad Hominem
components of an argument
Begging the Question/Assertion
22. Facts - figures - numbers - graphs - charts - polls - surveys
Denotation
Burden of Proof
propaganda
statistical evidence
23. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
dramatic evidence
unfinished claim
Pathos
transfer
24. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
25. Takes as evidence what it claims to prove
weasel words
opinion
proposition of value
Circular Reasoning
26. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
proposition of value
Non sequitur
testimonials
27. Claims attack the person and not the issue
glittering generality
transfer
Ad Hominem
unfinished claim
28. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
rhetorical claim
claim
Debate
29. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
nonessential information
Burden of Proof
snob appeal
reason
30. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
unfinished claim
bias
characteristics of a 'good' arguer
31. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
the unspoken premises of an enthymeme
Status Quo
claim
32. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
glittering generality
reason
unique claim
False Analogy
33. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
Proponent
dramatic evidence
branding
34. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
physical evidence
Burden of Proof
Debate
transfer
35. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
Propaganda
Rebuttal
unfinished claim
36. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
fallacy
testimonials
Debate
unfinished claim
37. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
basic rhetorical questions
Burden of Proof
emotional appeal
38. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Proponent
Proof
straw man
rhetorical claim
39. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
transfer
Pathos
Logos
nonessential information
40. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
Opposition
physical evidence
syllogism
41. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Begging the Question/Assertion
bandwagon
Denotation
Propaganda
42. What course of action should we take as a government - nation - country - or culture?
straw man
proposition of policy
plain folk
transfer
43. Assumes a statement's conclusion is true without any sufficient evidence
Burden of Proof
opinion
Ethos
Begging the Question/Assertion
44. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
unique claim
opinion
emotional appeal
bandwagon
45. Statements claiming that some proposition is untrue or incorrect
bandwagon
Rebuttal
Debate
fallacy
46. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
the unspoken premises of an enthymeme
Ethos
rhetorical claim
47. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
Limited Options ; Either/Or
enthymeme
unique claim
proposition of interpretation
48. Assumes because one thing is allowed - worse things will occur after
proposition of definition
enthymeme
emotional appeal
Slippery Slope
49. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Post Hoc - Ergo Propter Hoc
bias
opinion
50. The side that will oppose the proposition
Opposition
Propaganda
Status Quo
weasel words