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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statements claiming that some proposition is untrue or incorrect






2. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






3. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






4. Inducement to act by argument or reasoning or entreaty






5. An argument whose conclusion does not follow from its premise






6. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






7. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






8. The process of selecting - organizing - and interpreting our experiences






9. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






10. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






11. The feelings or emotions that are evoked from a word






12. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






13. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






14. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






15. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






16. Facts - figures - numbers - graphs - charts - polls - surveys






17. A fact that may be used to infer another fact






18. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






20. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






21. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






22. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






23. To treat one cause among many as if it is the single cause






24. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






25. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






26. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






27. An expressed opinion - statement - or point of view






28. What is the best or most accurate interpretation?






29. What is the best or most accurate definition?






30. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






31. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






32. Assumes a statement's conclusion is true without any sufficient evidence






33. Takes as evidence what it claims to prove






34. Appeal to an unqualified expert






35. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






36. An emotional appeal that stirs the feelings of the audience/reader/listener






37. Does not acknowledge the possibility of a neutral position






38. The side that will argue the proposition






39. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






40. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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41. The dictionary definition of a word






42. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






43. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






44. Assumes because one thing is allowed - worse things will occur after






45. Claims attack the person and not the issue






46. A discussion adhering to parliamentary rules of proposition between two opposing sides






47. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






48. To reduce complex matters to an either/or logic






49. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






50. Assumes that the premise is not ideal - but a wiser choice than the opponent's







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Can you answer 50 questions in 15 minutes?


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