Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






2. An emotional appeal that stirs the feelings of the audience/reader/listener






3. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






4. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






5. Appeal to an unqualified expert






6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






7. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






8. What is the best or most accurate definition?






9. Inducement to act by argument or reasoning or entreaty






10. To treat one cause among many as if it is the single cause






11. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






12. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






13. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






14. Telling only positive things about something or someone - without giving evidence or facts






15. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






16. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






17. A discussion adhering to parliamentary rules of proposition between two opposing sides






18. The side that will argue the proposition






19. Is it moral - right - wrong - ethical - pretty - ugly?






20. A suggestion that is offered for consideration or acceptance






21. Sequential relationship is misinterpreted as causal (this caused that)






22. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






23. What course of action should we take as a government - nation - country - or culture?






24. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






25. Assumes a statement's conclusion is true without any sufficient evidence






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






28. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






29. Evidence supporting the team's position or used to denigrate or defeat the opposing view






30. The side that will oppose the proposition






31. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






32. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






33. Does not acknowledge the possibility of a neutral position






34. The dictionary definition of a word






35. Assumes because one thing is allowed - worse things will occur after






36. An expressed opinion - statement - or point of view






37. Statements claiming that some proposition is untrue or incorrect






38. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






39. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






40. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






41. A fact that may be used to infer another fact






42. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






43. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






44. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






45. Claims attack the person and not the issue






46. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






47. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






48. Facts - figures - numbers - graphs - charts - polls - surveys






49. The feelings or emotions that are evoked from a word






50. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)