Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






2. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






3. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






4. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






5. What course of action should we take as a government - nation - country - or culture?






6. An argument whose conclusion does not follow from its premise






7. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






8. Sequential relationship is misinterpreted as causal (this caused that)






9. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






10. An emotional appeal that stirs the feelings of the audience/reader/listener






11. The feelings or emotions that are evoked from a word






12. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






13. The process of selecting - organizing - and interpreting our experiences






14. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






15. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






16. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






17. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






18. Statements claiming that some proposition is untrue or incorrect






19. An expressed opinion - statement - or point of view






20. What is the best or most accurate definition?






21. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






22. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






23. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






24. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






25. A suggestion that is offered for consideration or acceptance






26. What is the best or most accurate interpretation?






27. The generally held opinion held prior to the debate






28. Is it moral - right - wrong - ethical - pretty - ugly?






29. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






30. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






31. Claims attack the person and not the issue






32. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






33. To reduce complex matters to an either/or logic






34. Assumes that the premise is not ideal - but a wiser choice than the opponent's






35. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






36. The dictionary definition of a word






37. Inducement to act by argument or reasoning or entreaty






38. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






39. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






40. Takes as evidence what it claims to prove






41. Facts - figures - numbers - graphs - charts - polls - surveys






42. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






43. A fact that may be used to infer another fact






44. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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45. Assumes because one thing is allowed - worse things will occur after






46. The side that will oppose the proposition






47. To treat one cause among many as if it is the single cause






48. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






49. Appeal to an unqualified expert






50. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family