Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






2. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






3. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






4. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






6. A suggestion that is offered for consideration or acceptance






7. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






8. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






9. To treat one cause among many as if it is the single cause






10. What is the best or most accurate interpretation?






11. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






12. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






13. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






14. Claims attack the person and not the issue






15. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






16. An emotional appeal that stirs the feelings of the audience/reader/listener






17. Appeal to an unqualified expert






18. Sequential relationship is misinterpreted as causal (this caused that)






19. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






20. An expressed opinion - statement - or point of view






21. To reduce complex matters to an either/or logic






22. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






23. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






24. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






25. The process of selecting - organizing - and interpreting our experiences






26. The feelings or emotions that are evoked from a word






27. The dictionary definition of a word






28. Evidence supporting the team's position or used to denigrate or defeat the opposing view






29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






30. Assumes a statement's conclusion is true without any sufficient evidence






31. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






32. Takes as evidence what it claims to prove






33. Does not acknowledge the possibility of a neutral position






34. Telling only positive things about something or someone - without giving evidence or facts






35. Facts - figures - numbers - graphs - charts - polls - surveys






36. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






37. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






38. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






39. An argument whose conclusion does not follow from its premise






40. Statements claiming that some proposition is untrue or incorrect






41. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






42. What course of action should we take as a government - nation - country - or culture?






43. Questioning or proving the existence or actuality of some event - action - thing - person






44. The side that will argue the proposition






45. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






46. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






47. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






48. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






49. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






50. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.