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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
circumstantial evidence
rhetorical claim
Denotation
false dichotomy
2. The dictionary definition of a word
transfer
Denotation
unfinished claim
statistical evidence
3. An expressed opinion - statement - or point of view
Propaganda
Connotation
claim
physical evidence
4. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Opposition
Proof
Burden of Proof
snob appeal
5. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Rebuttal
Proponent
Propaganda
Persuasion
6. Takes as evidence what it claims to prove
emotional appeal
Circular Reasoning
Proponent
Non sequitur
7. Does not acknowledge the possibility of a neutral position
claim
Propaganda
Limited Options ; Either/Or
Status Quo
8. What course of action should we take as a government - nation - country - or culture?
Begging the Question/Assertion
fact
bandwagon
proposition of policy
9. What is the best or most accurate interpretation?
testimonials
proposition of interpretation
Denotation
Ethos
10. The generally held opinion held prior to the debate
the unspoken premises of an enthymeme
proposition of definition
perception
Status Quo
11. A suggestion that is offered for consideration or acceptance
Lesser of Two Evils
Ipse Dixit
Proposition
bias
12. A discussion adhering to parliamentary rules of proposition between two opposing sides
Limited Options ; Either/Or
testimonials
reason
Debate
13. An emotional appeal that stirs the feelings of the audience/reader/listener
opinion
Pathos
perception
common cause
14. Inducement to act by argument or reasoning or entreaty
Propaganda
Status Quo
Persuasion
glittering generality
15. A false argument; an argument that appears to be logical - but in fact is not logical
enthymeme
straw man
fallacy
bandwagon
16. Sequential relationship is misinterpreted as causal (this caused that)
fact
perception
physical evidence
Post Hoc - Ergo Propter Hoc
17. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
straw man
syllogism
Non sequitur
proposition of interpretation
18. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
False Analogy
Persuasion
weasel words
dramatic evidence
19. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
physical evidence
bandwagon
characteristics of a 'good' arguer
Proponent
20. A fact that may be used to infer another fact
circumstantial evidence
rhetorical claim
Denotation
Limited Options ; Either/Or
21. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
statistical evidence
rhetoric
False Analogy
evidence
22. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
evidence
essential information
circumstantial evidence
statistical evidence
23. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
nonessential information
emotional appeal
proposition of interpretation
24. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
Ethos
rhetoric
the unspoken premises of an enthymeme
25. Questioning or proving the existence or actuality of some event - action - thing - person
branding
unique claim
basic rhetorical questions
physical evidence
26. The side that will argue the proposition
Proposition
opinion
unfinished claim
Proponent
27. Assumes because one thing is allowed - worse things will occur after
evidence
fact
Slippery Slope
Persuasion
28. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
avant-farde
Lesser of Two Evils
false dichotomy
29. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
proposition of definition
characteristics of a 'good' arguer
Limited Options ; Either/Or
False Analogy
30. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
proposition of interpretation
enthymeme
unique claim
Logos
31. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Ad Hominem
Opposition
reason
32. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
propaganda
plain folk
Limited Options ; Either/Or
Lesser of Two Evils
33. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
bandwagon
Proposition
syllogism
34. Assumes that the premise is not ideal - but a wiser choice than the opponent's
bandwagon
Lesser of Two Evils
proposition of interpretation
unique claim
35. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
proposition of definition
Logos
snob appeal
Slippery Slope
36. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Ipse Dixit
Logos
bias
the unspoken premises of an enthymeme
37. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
Non sequitur
Denotation
weasel words
38. Evidence supporting the team's position or used to denigrate or defeat the opposing view
syllogism
Proof
dramatic evidence
plain folk
39. The side that will oppose the proposition
unfinished claim
Ad Hominem
Status Quo
Opposition
40. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
proposition of value
the unspoken premises of an enthymeme
Non sequitur
proposition of policy
41. The process of selecting - organizing - and interpreting our experiences
perception
Opposition
physical evidence
Circular Reasoning
42. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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43. Telling only positive things about something or someone - without giving evidence or facts
branding
Debate
glittering generality
weasel words
44. Claims attack the person and not the issue
Proof
unique claim
basic rhetorical questions
Ad Hominem
45. To reduce complex matters to an either/or logic
false dichotomy
basic rhetorical questions
perception
statistical evidence
46. Statements claiming that some proposition is untrue or incorrect
claim
characteristics of a 'good' arguer
proposition of value
Rebuttal
47. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
basic rhetorical questions
dramatic evidence
components of an argument
Ethos
48. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
bandwagon
emotional appeal
rhetoric
avant-farde
49. To treat one cause among many as if it is the single cause
circumstantial evidence
common cause
False Analogy
basic rhetorical questions
50. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
syllogism
basic rhetorical questions
opinion
components of an argument