Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is it moral - right - wrong - ethical - pretty - ugly?






2. A fact that may be used to infer another fact






3. To reduce complex matters to an either/or logic






4. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






5. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






6. The feelings or emotions that are evoked from a word






7. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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8. The generally held opinion held prior to the debate






9. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






10. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






11. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






12. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






13. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






14. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






15. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






16. A false argument; an argument that appears to be logical - but in fact is not logical






17. What course of action should we take as a government - nation - country - or culture?






18. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






19. The side that will oppose the proposition






20. Does not acknowledge the possibility of a neutral position






21. Facts - figures - numbers - graphs - charts - polls - surveys






22. A discussion adhering to parliamentary rules of proposition between two opposing sides






23. What is the best or most accurate interpretation?






24. The side that will argue the proposition






25. Assumes because one thing is allowed - worse things will occur after






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. Inducement to act by argument or reasoning or entreaty






28. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






29. Evidence supporting the team's position or used to denigrate or defeat the opposing view






30. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






31. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






32. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






34. Sequential relationship is misinterpreted as causal (this caused that)






35. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






36. The process of selecting - organizing - and interpreting our experiences






37. Assumes that the premise is not ideal - but a wiser choice than the opponent's






38. Claims attack the person and not the issue






39. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






40. A suggestion that is offered for consideration or acceptance






41. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






42. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






43. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






44. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






45. An emotional appeal that stirs the feelings of the audience/reader/listener






46. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






47. An expressed opinion - statement - or point of view






48. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






49. To treat one cause among many as if it is the single cause






50. An argument whose conclusion does not follow from its premise







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Can you answer 50 questions in 15 minutes?


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