Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






2. Questioning or proving the existence or actuality of some event - action - thing - person






3. The side that will oppose the proposition






4. What course of action should we take as a government - nation - country - or culture?






5. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






6. Sequential relationship is misinterpreted as causal (this caused that)






7. To reduce complex matters to an either/or logic






8. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






9. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






10. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






11. What is the best or most accurate definition?






12. The side that will argue the proposition






13. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






14. Claims attack the person and not the issue






15. An argument whose conclusion does not follow from its premise






16. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






17. A suggestion that is offered for consideration or acceptance






18. A fact that may be used to infer another fact






19. Inducement to act by argument or reasoning or entreaty






20. Telling only positive things about something or someone - without giving evidence or facts






21. An expressed opinion - statement - or point of view






22. A discussion adhering to parliamentary rules of proposition between two opposing sides






23. The feelings or emotions that are evoked from a word






24. An emotional appeal that stirs the feelings of the audience/reader/listener






25. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






26. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






27. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






28. Assumes that the premise is not ideal - but a wiser choice than the opponent's






29. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






30. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






31. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






32. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






33. A false argument; an argument that appears to be logical - but in fact is not logical






34. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






35. Appeal to an unqualified expert






36. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






37. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






38. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






39. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






40. The generally held opinion held prior to the debate






41. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






42. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






43. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






44. What is the best or most accurate interpretation?






45. Assumes because one thing is allowed - worse things will occur after






46. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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47. The dictionary definition of a word






48. Evidence supporting the team's position or used to denigrate or defeat the opposing view






49. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






50. Statements claiming that some proposition is untrue or incorrect