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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
proposition of definition
unfinished claim
Ad Hominem
Proposition
2. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Lesser of Two Evils
rhetorical claim
straw man
enthymeme
3. Appeal to an unqualified expert
Proposition
rhetoric
emotional appeal
Ipse Dixit
4. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
Debate
Non sequitur
Persuasion
5. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Begging the Question/Assertion
opinion
Proof
Non sequitur
6. To reduce complex matters to an either/or logic
avant-farde
Slippery Slope
statistical evidence
false dichotomy
7. Assumes because one thing is allowed - worse things will occur after
rhetoric
Slippery Slope
Non sequitur
Debate
8. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
proposition of definition
plain folk
Ethos
9. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
bandwagon
circumstantial evidence
Burden of Proof
10. The process of selecting - organizing - and interpreting our experiences
plain folk
statistical evidence
bias
perception
11. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
branding
propaganda
the unspoken premises of an enthymeme
12. Sequential relationship is misinterpreted as causal (this caused that)
Non sequitur
Burden of Proof
Post Hoc - Ergo Propter Hoc
Status Quo
13. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Begging the Question/Assertion
perception
common cause
branding
14. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Slippery Slope
rhetoric
enthymeme
Ad Hominem
15. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Begging the Question/Assertion
Rebuttal
bandwagon
transfer
16. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
glittering generality
avant-farde
rhetorical claim
17. An argument whose conclusion does not follow from its premise
Begging the Question/Assertion
basic rhetorical questions
Pathos
Non sequitur
18. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
Lesser of Two Evils
proposition of interpretation
claim
19. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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20. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
proposition of value
proposition of interpretation
proposition of definition
21. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Slippery Slope
Proposition
Limited Options ; Either/Or
Ethos
22. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
testimonials
propaganda
avant-farde
Persuasion
23. Claims attack the person and not the issue
testimonials
branding
Ad Hominem
Limited Options ; Either/Or
24. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
plain folk
rhetoric
bias
25. To treat one cause among many as if it is the single cause
rhetorical claim
basic rhetorical questions
common cause
Post Hoc - Ergo Propter Hoc
26. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Ad Hominem
glittering generality
False Analogy
Begging the Question/Assertion
27. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Limited Options ; Either/Or
Status Quo
claim
28. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
proposition of policy
enthymeme
components of an argument
essential information
29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
transfer
perception
glittering generality
30. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Status Quo
testimonials
Pathos
31. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Pathos
Non sequitur
essential information
proposition of policy
32. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Propaganda
Opposition
Ad Hominem
33. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Status Quo
Burden of Proof
the unspoken premises of an enthymeme
transfer
34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
branding
Limited Options ; Either/Or
weasel words
perception
35. The feelings or emotions that are evoked from a word
circumstantial evidence
nonessential information
Connotation
Slippery Slope
36. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
perception
Pathos
bias
37. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
glittering generality
testimonials
Logos
Connotation
38. A fact that may be used to infer another fact
testimonials
proposition of policy
circumstantial evidence
straw man
39. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
enthymeme
reason
Rebuttal
Proponent
40. Telling only positive things about something or someone - without giving evidence or facts
physical evidence
bandwagon
glittering generality
Proposition
41. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Logos
Begging the Question/Assertion
claim
snob appeal
42. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Begging the Question/Assertion
statistical evidence
fallacy
Burden of Proof
43. The side that will oppose the proposition
Propaganda
Proposition
Opposition
glittering generality
44. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
branding
nonessential information
Proponent
Limited Options ; Either/Or
45. The generally held opinion held prior to the debate
proposition of interpretation
Opposition
Status Quo
Ethos
46. What is the best or most accurate interpretation?
proposition of interpretation
Slippery Slope
proposition of value
statistical evidence
47. An expressed opinion - statement - or point of view
claim
Proof
rhetorical claim
bandwagon
48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Ipse Dixit
Debate
transfer
emotional appeal
49. The side that will argue the proposition
Proof
emotional appeal
Opposition
Proponent
50. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
straw man
characteristics of a 'good' arguer
Logos
rhetorical claim