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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
enthymeme
common cause
testimonials
rhetoric
2. To treat one cause among many as if it is the single cause
proposition of policy
basic rhetorical questions
snob appeal
common cause
3. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
transfer
Ipse Dixit
bias
4. The dictionary definition of a word
Connotation
Denotation
circumstantial evidence
dramatic evidence
5. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
reason
nonessential information
Lesser of Two Evils
Connotation
6. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
proposition of interpretation
dramatic evidence
nonessential information
opinion
7. An argument whose conclusion does not follow from its premise
common cause
Lesser of Two Evils
Non sequitur
Denotation
8. The side that will oppose the proposition
reason
enthymeme
Opposition
Circular Reasoning
9. Assumes a statement's conclusion is true without any sufficient evidence
Slippery Slope
Begging the Question/Assertion
the unspoken premises of an enthymeme
nonessential information
10. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
the unspoken premises of an enthymeme
Proponent
essential information
rhetoric
11. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Propaganda
syllogism
statistical evidence
unfinished claim
12. Assumes that the premise is not ideal - but a wiser choice than the opponent's
plain folk
Ethos
False Analogy
Lesser of Two Evils
13. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
unfinished claim
common cause
fact
syllogism
14. A fact that may be used to infer another fact
Persuasion
Begging the Question/Assertion
circumstantial evidence
weasel words
15. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
claim
essential information
plain folk
16. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
syllogism
avant-farde
rhetorical claim
Propaganda
17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
rhetoric
Propaganda
transfer
fact
18. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
the unspoken premises of an enthymeme
Proof
plain folk
Logos
19. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proposition
Ipse Dixit
Proof
the unspoken premises of an enthymeme
20. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
Persuasion
rhetoric
unfinished claim
21. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
perception
Limited Options ; Either/Or
emotional appeal
propaganda
22. A suggestion that is offered for consideration or acceptance
rhetoric
Proponent
glittering generality
Proposition
23. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
Connotation
Rebuttal
Lesser of Two Evils
24. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
bandwagon
enthymeme
Limited Options ; Either/Or
evidence
25. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Ipse Dixit
proposition of definition
Proof
26. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Denotation
rhetoric
evidence
27. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Debate
straw man
bandwagon
emotional appeal
28. To reduce complex matters to an either/or logic
false dichotomy
straw man
Pathos
Status Quo
29. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
proposition of interpretation
snob appeal
Ipse Dixit
Proof
30. What is the best or most accurate definition?
fallacy
Logos
proposition of definition
reason
31. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
enthymeme
propaganda
evidence
testimonials
32. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Ipse Dixit
Pathos
Slippery Slope
False Analogy
33. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
avant-farde
basic rhetorical questions
Ethos
snob appeal
34. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Debate
unique claim
perception
plain folk
35. What course of action should we take as a government - nation - country - or culture?
propaganda
Pathos
False Analogy
proposition of policy
36. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
false dichotomy
claim
Post Hoc - Ergo Propter Hoc
37. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Burden of Proof
Connotation
essential information
dramatic evidence
38. An emotional appeal that stirs the feelings of the audience/reader/listener
Rebuttal
components of an argument
rhetorical claim
Pathos
39. Inducement to act by argument or reasoning or entreaty
Ipse Dixit
nonessential information
Persuasion
reason
40. The feelings or emotions that are evoked from a word
fallacy
Connotation
Debate
Limited Options ; Either/Or
41. The process of selecting - organizing - and interpreting our experiences
perception
Denotation
bias
Ipse Dixit
42. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Proposition
Non sequitur
enthymeme
43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
straw man
proposition of definition
components of an argument
Proponent
44. Questioning or proving the existence or actuality of some event - action - thing - person
plain folk
physical evidence
proposition of definition
unfinished claim
45. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
syllogism
nonessential information
characteristics of a 'good' arguer
Burden of Proof
46. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
circumstantial evidence
testimonials
Rebuttal
47. Sequential relationship is misinterpreted as causal (this caused that)
evidence
Post Hoc - Ergo Propter Hoc
fact
essential information
48. What is the best or most accurate interpretation?
emotional appeal
proposition of definition
proposition of interpretation
claim
49. Takes as evidence what it claims to prove
Circular Reasoning
nonessential information
dramatic evidence
Rebuttal
50. The side that will argue the proposition
Proponent
fact
Status Quo
proposition of policy