Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






2. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


3. A suggestion that is offered for consideration or acceptance






4. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






5. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






6. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






7. A fact that may be used to infer another fact






8. Claims attack the person and not the issue






9. What is the best or most accurate interpretation?






10. An expressed opinion - statement - or point of view






11. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






12. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






13. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






14. Evidence supporting the team's position or used to denigrate or defeat the opposing view






15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






16. Telling only positive things about something or someone - without giving evidence or facts






17. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






18. The generally held opinion held prior to the debate






19. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






20. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






21. Questioning or proving the existence or actuality of some event - action - thing - person






22. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






23. Statements claiming that some proposition is untrue or incorrect






24. Assumes because one thing is allowed - worse things will occur after






25. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






26. The side that will argue the proposition






27. Takes as evidence what it claims to prove






28. The process of selecting - organizing - and interpreting our experiences






29. The dictionary definition of a word






30. A discussion adhering to parliamentary rules of proposition between two opposing sides






31. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






32. Assumes that the premise is not ideal - but a wiser choice than the opponent's






33. Facts - figures - numbers - graphs - charts - polls - surveys






34. To treat one cause among many as if it is the single cause






35. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






36. An emotional appeal that stirs the feelings of the audience/reader/listener






37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






38. The feelings or emotions that are evoked from a word






39. What is the best or most accurate definition?






40. Is it moral - right - wrong - ethical - pretty - ugly?






41. Inducement to act by argument or reasoning or entreaty






42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






43. An argument whose conclusion does not follow from its premise






44. Appeal to an unqualified expert






45. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






46. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






47. Does not acknowledge the possibility of a neutral position






48. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






49. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






50. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys