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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The side that will argue the proposition
Proponent
Slippery Slope
reason
Status Quo
2. Inducement to act by argument or reasoning or entreaty
Slippery Slope
Persuasion
proposition of value
bias
3. Assumes because one thing is allowed - worse things will occur after
False Analogy
Circular Reasoning
Slippery Slope
nonessential information
4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Pathos
claim
straw man
5. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
the unspoken premises of an enthymeme
unique claim
Ipse Dixit
syllogism
6. An expressed opinion - statement - or point of view
claim
Slippery Slope
perception
transfer
7. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Lesser of Two Evils
claim
branding
Debate
8. A false argument; an argument that appears to be logical - but in fact is not logical
Post Hoc - Ergo Propter Hoc
fallacy
proposition of value
Denotation
9. Telling only positive things about something or someone - without giving evidence or facts
reason
Denotation
physical evidence
glittering generality
10. What is the best or most accurate interpretation?
Post Hoc - Ergo Propter Hoc
characteristics of a 'good' arguer
the unspoken premises of an enthymeme
proposition of interpretation
11. Evidence supporting the team's position or used to denigrate or defeat the opposing view
characteristics of a 'good' arguer
Status Quo
fact
Proof
12. Questioning or proving the existence or actuality of some event - action - thing - person
components of an argument
avant-farde
physical evidence
Slippery Slope
13. The dictionary definition of a word
components of an argument
emotional appeal
Denotation
straw man
14. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Logos
claim
straw man
dramatic evidence
15. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
claim
unfinished claim
characteristics of a 'good' arguer
Ipse Dixit
16. The side that will oppose the proposition
Status Quo
Opposition
branding
enthymeme
17. An argument whose conclusion does not follow from its premise
Status Quo
transfer
rhetoric
Non sequitur
18. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
proposition of definition
emotional appeal
Proponent
physical evidence
19. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
proposition of definition
circumstantial evidence
reason
dramatic evidence
20. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
bandwagon
plain folk
statistical evidence
False Analogy
21. Assumes a statement's conclusion is true without any sufficient evidence
Status Quo
evidence
Begging the Question/Assertion
testimonials
22. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
Propaganda
evidence
emotional appeal
23. The generally held opinion held prior to the debate
Status Quo
proposition of definition
Debate
unique claim
24. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
reason
proposition of value
Rebuttal
25. Is it moral - right - wrong - ethical - pretty - ugly?
perception
branding
dramatic evidence
proposition of value
26. A fact that may be used to infer another fact
Proof
circumstantial evidence
proposition of policy
reason
27. An emotional appeal that stirs the feelings of the audience/reader/listener
Ipse Dixit
Denotation
Ad Hominem
Pathos
28. Statements claiming that some proposition is untrue or incorrect
Proponent
basic rhetorical questions
Rebuttal
Begging the Question/Assertion
29. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
physical evidence
emotional appeal
branding
Propaganda
30. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
statistical evidence
rhetoric
bias
snob appeal
31. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
common cause
Circular Reasoning
Proposition
32. To treat one cause among many as if it is the single cause
fallacy
enthymeme
perception
common cause
33. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
common cause
rhetorical claim
Status Quo
Persuasion
34. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
transfer
Debate
reason
propaganda
35. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
testimonials
propaganda
Slippery Slope
Ethos
36. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
rhetorical claim
weasel words
unique claim
essential information
37. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
propaganda
rhetorical claim
components of an argument
38. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
syllogism
essential information
proposition of value
plain folk
39. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
proposition of definition
Debate
transfer
bandwagon
40. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
reason
essential information
components of an argument
Ipse Dixit
41. A suggestion that is offered for consideration or acceptance
the unspoken premises of an enthymeme
Proposition
unfinished claim
testimonials
42. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
plain folk
Proposition
nonessential information
fallacy
43. What is the best or most accurate definition?
proposition of definition
evidence
syllogism
plain folk
44. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
propaganda
Logos
Begging the Question/Assertion
Circular Reasoning
45. A discussion adhering to parliamentary rules of proposition between two opposing sides
syllogism
Opposition
bandwagon
Debate
46. What course of action should we take as a government - nation - country - or culture?
avant-farde
Circular Reasoning
proposition of policy
weasel words
47. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Debate
Denotation
basic rhetorical questions
components of an argument
48. The process of selecting - organizing - and interpreting our experiences
Debate
Denotation
perception
the unspoken premises of an enthymeme
49. Sequential relationship is misinterpreted as causal (this caused that)
Proposition
syllogism
Post Hoc - Ergo Propter Hoc
Persuasion
50. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Limited Options ; Either/Or
branding
fact
snob appeal