Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






3. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






4. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






5. Questioning or proving the existence or actuality of some event - action - thing - person






6. Assumes because one thing is allowed - worse things will occur after






7. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






8. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






9. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






10. The generally held opinion held prior to the debate






11. Inducement to act by argument or reasoning or entreaty






12. The side that will argue the proposition






13. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






14. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






15. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






16. A fact that may be used to infer another fact






17. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






18. A false argument; an argument that appears to be logical - but in fact is not logical






19. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






20. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






21. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






22. Assumes that the premise is not ideal - but a wiser choice than the opponent's






23. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






24. Appeal to an unqualified expert






25. An emotional appeal that stirs the feelings of the audience/reader/listener






26. An argument whose conclusion does not follow from its premise






27. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






28. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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29. The side that will oppose the proposition






30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






31. Facts - figures - numbers - graphs - charts - polls - surveys






32. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






33. Sequential relationship is misinterpreted as causal (this caused that)






34. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






35. Evidence supporting the team's position or used to denigrate or defeat the opposing view






36. To treat one cause among many as if it is the single cause






37. Does not acknowledge the possibility of a neutral position






38. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






39. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






40. A suggestion that is offered for consideration or acceptance






41. Assumes a statement's conclusion is true without any sufficient evidence






42. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






43. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






44. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






45. Takes as evidence what it claims to prove






46. To reduce complex matters to an either/or logic






47. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






48. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






49. Claims attack the person and not the issue






50. The feelings or emotions that are evoked from a word