Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






2. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






3. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






4. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






5. The side that will oppose the proposition






6. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






7. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






8. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






9. To reduce complex matters to an either/or logic






10. An argument whose conclusion does not follow from its premise






11. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






12. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






13. Statements claiming that some proposition is untrue or incorrect






14. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






15. What is the best or most accurate definition?






16. Assumes because one thing is allowed - worse things will occur after






17. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






18. The feelings or emotions that are evoked from a word






19. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






20. The process of selecting - organizing - and interpreting our experiences






21. Is it moral - right - wrong - ethical - pretty - ugly?






22. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






23. What is the best or most accurate interpretation?






24. Facts - figures - numbers - graphs - charts - polls - surveys






25. Inducement to act by argument or reasoning or entreaty






26. A fact that may be used to infer another fact






27. To treat one cause among many as if it is the single cause






28. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






29. Takes as evidence what it claims to prove






30. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






31. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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32. Evidence supporting the team's position or used to denigrate or defeat the opposing view






33. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






34. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






35. An emotional appeal that stirs the feelings of the audience/reader/listener






36. The dictionary definition of a word






37. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






38. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






39. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






40. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






41. Does not acknowledge the possibility of a neutral position






42. What course of action should we take as a government - nation - country - or culture?






43. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






44. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






45. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






46. A discussion adhering to parliamentary rules of proposition between two opposing sides






47. Sequential relationship is misinterpreted as causal (this caused that)






48. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






49. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






50. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with