SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
syllogism
proposition of definition
claim
2. The generally held opinion held prior to the debate
Ipse Dixit
Status Quo
essential information
rhetorical claim
3. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Circular Reasoning
Ad Hominem
unfinished claim
dramatic evidence
4. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Status Quo
branding
fallacy
evidence
5. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
bias
Ad Hominem
plain folk
Burden of Proof
6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
rhetorical claim
the unspoken premises of an enthymeme
Propaganda
7. Telling only positive things about something or someone - without giving evidence or facts
Debate
dramatic evidence
emotional appeal
glittering generality
8. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
False Analogy
unfinished claim
nonessential information
Debate
9. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Propaganda
Ethos
fact
Logos
10. To treat one cause among many as if it is the single cause
Circular Reasoning
common cause
statistical evidence
Proof
11. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Post Hoc - Ergo Propter Hoc
evidence
Burden of Proof
bandwagon
12. The feelings or emotions that are evoked from a word
Post Hoc - Ergo Propter Hoc
Connotation
Pathos
evidence
13. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Limited Options ; Either/Or
basic rhetorical questions
testimonials
Denotation
14. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Logos
Slippery Slope
rhetoric
plain folk
15. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
the unspoken premises of an enthymeme
rhetorical claim
Ipse Dixit
16. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Denotation
Lesser of Two Evils
the unspoken premises of an enthymeme
Burden of Proof
17. Takes as evidence what it claims to prove
syllogism
proposition of value
proposition of definition
Circular Reasoning
18. The process of selecting - organizing - and interpreting our experiences
Logos
perception
Proof
propaganda
19. Appeal to an unqualified expert
Ipse Dixit
false dichotomy
bandwagon
fact
20. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
21. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Proof
snob appeal
Pathos
straw man
22. Inducement to act by argument or reasoning or entreaty
circumstantial evidence
Persuasion
Rebuttal
Debate
23. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
syllogism
plain folk
Begging the Question/Assertion
24. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
branding
plain folk
false dichotomy
Proof
25. A fact that may be used to infer another fact
Connotation
circumstantial evidence
testimonials
unfinished claim
26. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Persuasion
unfinished claim
characteristics of a 'good' arguer
27. A suggestion that is offered for consideration or acceptance
proposition of policy
opinion
Proposition
Proponent
28. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
proposition of value
rhetoric
basic rhetorical questions
Proof
29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Begging the Question/Assertion
fact
Slippery Slope
30. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
statistical evidence
Persuasion
False Analogy
31. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
fallacy
physical evidence
statistical evidence
32. Facts - figures - numbers - graphs - charts - polls - surveys
proposition of value
syllogism
statistical evidence
transfer
33. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
testimonials
characteristics of a 'good' arguer
Circular Reasoning
components of an argument
34. To reduce complex matters to an either/or logic
Begging the Question/Assertion
straw man
Propaganda
false dichotomy
35. What course of action should we take as a government - nation - country - or culture?
circumstantial evidence
unfinished claim
proposition of policy
Burden of Proof
36. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Ad Hominem
the unspoken premises of an enthymeme
fallacy
claim
37. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Circular Reasoning
essential information
opinion
components of an argument
38. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
testimonials
Pathos
statistical evidence
emotional appeal
39. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
basic rhetorical questions
Status Quo
reason
opinion
40. The dictionary definition of a word
avant-farde
nonessential information
weasel words
Denotation
41. Is it moral - right - wrong - ethical - pretty - ugly?
false dichotomy
the unspoken premises of an enthymeme
proposition of value
Debate
42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
nonessential information
Ethos
glittering generality
Proof
43. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
claim
evidence
unfinished claim
components of an argument
44. The side that will oppose the proposition
Debate
Begging the Question/Assertion
rhetorical claim
Opposition
45. What is the best or most accurate interpretation?
Ad Hominem
proposition of interpretation
snob appeal
Opposition
46. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
Non sequitur
Lesser of Two Evils
Status Quo
47. Claims attack the person and not the issue
fallacy
unfinished claim
Ad Hominem
Persuasion
48. An expressed opinion - statement - or point of view
Pathos
Proposition
transfer
claim
49. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
testimonials
evidence
components of an argument
50. The side that will argue the proposition
Proponent
Circular Reasoning
Denotation
evidence