Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






2. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






3. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






4. Claims attack the person and not the issue






5. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






6. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






7. Telling only positive things about something or someone - without giving evidence or facts






8. A fact that may be used to infer another fact






9. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






10. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






11. What is the best or most accurate interpretation?






12. Assumes a statement's conclusion is true without any sufficient evidence






13. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






14. Inducement to act by argument or reasoning or entreaty






15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






16. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






17. To treat one cause among many as if it is the single cause






18. Sequential relationship is misinterpreted as causal (this caused that)






19. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






20. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






22. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






23. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






24. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






25. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






26. Is it moral - right - wrong - ethical - pretty - ugly?






27. Does not acknowledge the possibility of a neutral position






28. An emotional appeal that stirs the feelings of the audience/reader/listener






29. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






30. Questioning or proving the existence or actuality of some event - action - thing - person






31. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






32. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






33. The process of selecting - organizing - and interpreting our experiences






34. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






35. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






36. What is the best or most accurate definition?






37. An argument whose conclusion does not follow from its premise






38. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






39. The dictionary definition of a word






40. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






41. The side that will argue the proposition






42. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






43. What course of action should we take as a government - nation - country - or culture?






44. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






45. Statements claiming that some proposition is untrue or incorrect






46. Facts - figures - numbers - graphs - charts - polls - surveys






47. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






48. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






49. To reduce complex matters to an either/or logic






50. A false argument; an argument that appears to be logical - but in fact is not logical