Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Is it moral - right - wrong - ethical - pretty - ugly?






2. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






3. Questioning or proving the existence or actuality of some event - action - thing - person






4. The process of selecting - organizing - and interpreting our experiences






5. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






6. To reduce complex matters to an either/or logic






7. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






8. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






9. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






10. The generally held opinion held prior to the debate






11. Evidence supporting the team's position or used to denigrate or defeat the opposing view






12. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






13. A suggestion that is offered for consideration or acceptance






14. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






15. A fact that may be used to infer another fact






16. Assumes because one thing is allowed - worse things will occur after






17. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






18. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






19. Takes as evidence what it claims to prove






20. An emotional appeal that stirs the feelings of the audience/reader/listener






21. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






22. An argument whose conclusion does not follow from its premise






23. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






24. What is the best or most accurate definition?






25. The side that will argue the proposition






26. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






27. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






28. Does not acknowledge the possibility of a neutral position






29. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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30. The side that will oppose the proposition






31. Sequential relationship is misinterpreted as causal (this caused that)






32. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






33. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






34. Statements claiming that some proposition is untrue or incorrect






35. Telling only positive things about something or someone - without giving evidence or facts






36. To treat one cause among many as if it is the single cause






37. What course of action should we take as a government - nation - country - or culture?






38. An expressed opinion - statement - or point of view






39. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






40. The feelings or emotions that are evoked from a word






41. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






42. Assumes a statement's conclusion is true without any sufficient evidence






43. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






44. Facts - figures - numbers - graphs - charts - polls - surveys






45. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






46. A false argument; an argument that appears to be logical - but in fact is not logical






47. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






49. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






50. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






Can you answer 50 questions in 15 minutes?



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