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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
circumstantial evidence
emotional appeal
essential information
branding
2. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
avant-farde
basic rhetorical questions
Pathos
the unspoken premises of an enthymeme
3. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
Opposition
statistical evidence
reason
proposition of interpretation
4. What is the best or most accurate definition?
unique claim
claim
proposition of definition
avant-farde
5. What course of action should we take as a government - nation - country - or culture?
weasel words
proposition of policy
Slippery Slope
proposition of value
6. The feelings or emotions that are evoked from a word
Connotation
testimonials
proposition of definition
Circular Reasoning
7. An argument whose conclusion does not follow from its premise
False Analogy
evidence
Pathos
Non sequitur
8. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
fact
Burden of Proof
Connotation
circumstantial evidence
9. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Burden of Proof
evidence
Ethos
Propaganda
10. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Connotation
emotional appeal
false dichotomy
11. The process of selecting - organizing - and interpreting our experiences
Pathos
claim
common cause
perception
12. An expressed opinion - statement - or point of view
physical evidence
Logos
enthymeme
claim
13. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
Opposition
physical evidence
Ad Hominem
14. The dictionary definition of a word
Denotation
False Analogy
fallacy
unfinished claim
15. Facts - figures - numbers - graphs - charts - polls - surveys
fallacy
false dichotomy
statistical evidence
straw man
16. The side that will oppose the proposition
Opposition
Non sequitur
branding
nonessential information
17. Takes as evidence what it claims to prove
weasel words
Proponent
transfer
Circular Reasoning
18. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
reason
opinion
Debate
19. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
proposition of definition
Pathos
components of an argument
unique claim
20. To reduce complex matters to an either/or logic
Begging the Question/Assertion
dramatic evidence
false dichotomy
unfinished claim
21. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
claim
branding
Proposition
nonessential information
22. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
Opposition
weasel words
dramatic evidence
23. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
proposition of definition
essential information
the unspoken premises of an enthymeme
24. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
Ethos
proposition of policy
Burden of Proof
25. To treat one cause among many as if it is the single cause
Opposition
common cause
claim
Propaganda
26. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
snob appeal
emotional appeal
plain folk
Logos
27. Claims attack the person and not the issue
Proponent
Ad Hominem
Persuasion
rhetorical claim
28. What is the best or most accurate interpretation?
Post Hoc - Ergo Propter Hoc
testimonials
proposition of interpretation
Propaganda
29. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
perception
nonessential information
Persuasion
Post Hoc - Ergo Propter Hoc
30. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
transfer
unique claim
physical evidence
straw man
31. An emotional appeal that stirs the feelings of the audience/reader/listener
syllogism
Pathos
Ethos
Ipse Dixit
32. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Non sequitur
dramatic evidence
Status Quo
emotional appeal
33. Assumes because one thing is allowed - worse things will occur after
Rebuttal
circumstantial evidence
straw man
Slippery Slope
34. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
fact
snob appeal
Connotation
35. A suggestion that is offered for consideration or acceptance
Circular Reasoning
False Analogy
Proposition
Connotation
36. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Circular Reasoning
proposition of value
bias
transfer
37. Assumes that the premise is not ideal - but a wiser choice than the opponent's
the unspoken premises of an enthymeme
opinion
proposition of interpretation
Lesser of Two Evils
38. The side that will argue the proposition
Circular Reasoning
Ethos
Proponent
opinion
39. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
glittering generality
bandwagon
Denotation
40. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
enthymeme
Lesser of Two Evils
opinion
Non sequitur
41. Is it moral - right - wrong - ethical - pretty - ugly?
enthymeme
plain folk
proposition of value
basic rhetorical questions
42. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
statistical evidence
emotional appeal
Non sequitur
enthymeme
43. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Persuasion
physical evidence
rhetorical claim
Lesser of Two Evils
44. Inducement to act by argument or reasoning or entreaty
proposition of policy
perception
Persuasion
false dichotomy
45. Appeal to an unqualified expert
Ipse Dixit
Proposition
common cause
Ethos
46. A fact that may be used to infer another fact
unique claim
circumstantial evidence
Pathos
testimonials
47. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
false dichotomy
proposition of interpretation
components of an argument
Debate
48. A discussion adhering to parliamentary rules of proposition between two opposing sides
essential information
dramatic evidence
Debate
Persuasion
49. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
weasel words
plain folk
fact
50. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Begging the Question/Assertion
Denotation
emotional appeal
unfinished claim