Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






2. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






3. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






4. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






5. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






7. Appeal to an unqualified expert






8. The process of selecting - organizing - and interpreting our experiences






9. A fact that may be used to infer another fact






10. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






11. Assumes because one thing is allowed - worse things will occur after






12. Statements claiming that some proposition is untrue or incorrect






13. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






14. Is it moral - right - wrong - ethical - pretty - ugly?






15. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






16. A suggestion that is offered for consideration or acceptance






17. Takes as evidence what it claims to prove






18. Evidence supporting the team's position or used to denigrate or defeat the opposing view






19. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






20. The dictionary definition of a word






21. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






22. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






23. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






24. The side that will argue the proposition






25. A false argument; an argument that appears to be logical - but in fact is not logical






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






28. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






29. Assumes that the premise is not ideal - but a wiser choice than the opponent's






30. Telling only positive things about something or someone - without giving evidence or facts






31. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






32. The side that will oppose the proposition






33. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






34. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






35. An expressed opinion - statement - or point of view






36. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






37. To reduce complex matters to an either/or logic






38. A discussion adhering to parliamentary rules of proposition between two opposing sides






39. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






40. The generally held opinion held prior to the debate






41. Does not acknowledge the possibility of a neutral position






42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






44. What is the best or most accurate definition?






45. Inducement to act by argument or reasoning or entreaty






46. Facts - figures - numbers - graphs - charts - polls - surveys






47. What is the best or most accurate interpretation?






48. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






49. An emotional appeal that stirs the feelings of the audience/reader/listener






50. What course of action should we take as a government - nation - country - or culture?