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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Non sequitur
Lesser of Two Evils
bandwagon
Burden of Proof
2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
physical evidence
Ethos
dramatic evidence
weasel words
3. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Proof
nonessential information
fallacy
4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
glittering generality
Begging the Question/Assertion
syllogism
avant-farde
5. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
weasel words
proposition of interpretation
fact
Rebuttal
6. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Circular Reasoning
unfinished claim
fallacy
7. Statements claiming that some proposition is untrue or incorrect
circumstantial evidence
fact
Rebuttal
fallacy
8. The side that will argue the proposition
Status Quo
characteristics of a 'good' arguer
Post Hoc - Ergo Propter Hoc
Proponent
9. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Lesser of Two Evils
avant-farde
transfer
Status Quo
10. Assumes that the premise is not ideal - but a wiser choice than the opponent's
proposition of definition
Circular Reasoning
Lesser of Two Evils
Limited Options ; Either/Or
11. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
Post Hoc - Ergo Propter Hoc
Propaganda
Ethos
12. Appeal to an unqualified expert
emotional appeal
Ipse Dixit
Lesser of Two Evils
proposition of interpretation
13. A fact that may be used to infer another fact
circumstantial evidence
proposition of interpretation
Post Hoc - Ergo Propter Hoc
Proof
14. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
false dichotomy
Ipse Dixit
enthymeme
15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
fact
Slippery Slope
testimonials
snob appeal
16. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
fallacy
syllogism
Ipse Dixit
17. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
glittering generality
Lesser of Two Evils
Persuasion
18. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Non sequitur
rhetoric
Post Hoc - Ergo Propter Hoc
essential information
19. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
dramatic evidence
unique claim
proposition of interpretation
Circular Reasoning
20. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
opinion
plain folk
Opposition
emotional appeal
21. The dictionary definition of a word
Logos
basic rhetorical questions
unique claim
Denotation
22. The process of selecting - organizing - and interpreting our experiences
evidence
dramatic evidence
perception
rhetoric
23. Assumes a statement's conclusion is true without any sufficient evidence
evidence
Propaganda
Begging the Question/Assertion
propaganda
24. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
unfinished claim
basic rhetorical questions
Proposition
avant-farde
25. The generally held opinion held prior to the debate
propaganda
Rebuttal
fact
Status Quo
26. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
27. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Connotation
emotional appeal
proposition of value
28. What is the best or most accurate interpretation?
bandwagon
opinion
proposition of interpretation
syllogism
29. Sequential relationship is misinterpreted as causal (this caused that)
Non sequitur
proposition of value
Limited Options ; Either/Or
Post Hoc - Ergo Propter Hoc
30. An argument whose conclusion does not follow from its premise
dramatic evidence
rhetoric
Pathos
Non sequitur
31. The side that will oppose the proposition
proposition of value
bias
Opposition
Proponent
32. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
components of an argument
Post Hoc - Ergo Propter Hoc
syllogism
nonessential information
33. What is the best or most accurate definition?
Debate
proposition of definition
Slippery Slope
plain folk
34. A suggestion that is offered for consideration or acceptance
emotional appeal
Proposition
rhetoric
branding
35. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Persuasion
proposition of value
false dichotomy
36. What course of action should we take as a government - nation - country - or culture?
proposition of policy
Proposition
branding
circumstantial evidence
37. Evidence supporting the team's position or used to denigrate or defeat the opposing view
nonessential information
Proof
Rebuttal
bandwagon
38. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
basic rhetorical questions
bias
Begging the Question/Assertion
Burden of Proof
39. An emotional appeal that stirs the feelings of the audience/reader/listener
Rebuttal
Pathos
branding
glittering generality
40. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
perception
branding
bandwagon
41. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Lesser of Two Evils
evidence
Proponent
bias
42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Burden of Proof
evidence
plain folk
43. Claims attack the person and not the issue
Connotation
propaganda
rhetoric
Ad Hominem
44. Is it moral - right - wrong - ethical - pretty - ugly?
unique claim
transfer
Ad Hominem
proposition of value
45. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
syllogism
rhetoric
circumstantial evidence
plain folk
46. Inducement to act by argument or reasoning or entreaty
proposition of value
Persuasion
Propaganda
Begging the Question/Assertion
47. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
components of an argument
bandwagon
dramatic evidence
enthymeme
48. An expressed opinion - statement - or point of view
claim
fact
proposition of policy
enthymeme
49. Assumes because one thing is allowed - worse things will occur after
perception
branding
plain folk
Slippery Slope
50. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Opposition
opinion
claim
Limited Options ; Either/Or