Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






2. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






3. Appeal to an unqualified expert






4. A false argument; an argument that appears to be logical - but in fact is not logical






5. Evidence supporting the team's position or used to denigrate or defeat the opposing view






6. To reduce complex matters to an either/or logic






7. Assumes because one thing is allowed - worse things will occur after






8. Assumes that the premise is not ideal - but a wiser choice than the opponent's






9. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






10. The process of selecting - organizing - and interpreting our experiences






11. A discussion adhering to parliamentary rules of proposition between two opposing sides






12. Sequential relationship is misinterpreted as causal (this caused that)






13. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






14. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






15. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






16. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






17. An argument whose conclusion does not follow from its premise






18. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






19. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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20. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






21. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






22. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






23. Claims attack the person and not the issue






24. Does not acknowledge the possibility of a neutral position






25. To treat one cause among many as if it is the single cause






26. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






27. Facts - figures - numbers - graphs - charts - polls - surveys






28. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






30. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






31. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






32. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






33. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






35. The feelings or emotions that are evoked from a word






36. Is it moral - right - wrong - ethical - pretty - ugly?






37. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






38. A fact that may be used to infer another fact






39. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






40. Telling only positive things about something or someone - without giving evidence or facts






41. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






42. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






43. The side that will oppose the proposition






44. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






45. The generally held opinion held prior to the debate






46. What is the best or most accurate interpretation?






47. An expressed opinion - statement - or point of view






48. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






49. The side that will argue the proposition






50. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)