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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
transfer
Proof
weasel words
2. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
Rebuttal
common cause
False Analogy
3. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetoric
False Analogy
rhetorical claim
Proponent
4. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
bandwagon
Ipse Dixit
branding
testimonials
5. The dictionary definition of a word
false dichotomy
opinion
Denotation
transfer
6. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Burden of Proof
rhetoric
nonessential information
Lesser of Two Evils
7. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
transfer
Denotation
branding
dramatic evidence
8. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
glittering generality
avant-farde
Lesser of Two Evils
Ethos
9. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
Proponent
proposition of value
unfinished claim
10. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Non sequitur
basic rhetorical questions
branding
Ad Hominem
11. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
proposition of policy
Begging the Question/Assertion
plain folk
components of an argument
12. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
false dichotomy
syllogism
transfer
Proponent
13. A suggestion that is offered for consideration or acceptance
false dichotomy
Connotation
Proposition
common cause
14. An expressed opinion - statement - or point of view
characteristics of a 'good' arguer
claim
the unspoken premises of an enthymeme
Proposition
15. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
evidence
straw man
weasel words
Proposition
16. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
weasel words
straw man
glittering generality
False Analogy
17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Post Hoc - Ergo Propter Hoc
plain folk
Proponent
18. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Propaganda
proposition of value
reason
19. Appeal to an unqualified expert
Ipse Dixit
basic rhetorical questions
snob appeal
Slippery Slope
20. A fact that may be used to infer another fact
basic rhetorical questions
bias
characteristics of a 'good' arguer
circumstantial evidence
21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
unique claim
False Analogy
characteristics of a 'good' arguer
propaganda
22. Inducement to act by argument or reasoning or entreaty
bias
Persuasion
characteristics of a 'good' arguer
Limited Options ; Either/Or
23. The process of selecting - organizing - and interpreting our experiences
Ad Hominem
Proponent
essential information
perception
24. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Proposition
opinion
Opposition
Proponent
25. An argument whose conclusion does not follow from its premise
Non sequitur
proposition of definition
Proponent
components of an argument
26. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
reason
the unspoken premises of an enthymeme
Rebuttal
enthymeme
27. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
snob appeal
characteristics of a 'good' arguer
Proof
unique claim
28. The generally held opinion held prior to the debate
Status Quo
Connotation
syllogism
circumstantial evidence
29. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Slippery Slope
plain folk
claim
fallacy
30. The side that will oppose the proposition
proposition of interpretation
Opposition
characteristics of a 'good' arguer
snob appeal
31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Debate
Persuasion
Connotation
transfer
32. What is the best or most accurate definition?
proposition of definition
Ad Hominem
unfinished claim
components of an argument
33. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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34. Is it moral - right - wrong - ethical - pretty - ugly?
propaganda
syllogism
proposition of value
Limited Options ; Either/Or
35. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
Burden of Proof
Denotation
opinion
36. A false argument; an argument that appears to be logical - but in fact is not logical
Ad Hominem
testimonials
proposition of policy
fallacy
37. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Propaganda
avant-farde
nonessential information
syllogism
38. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
avant-farde
Burden of Proof
rhetoric
39. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
plain folk
Opposition
glittering generality
40. Statements claiming that some proposition is untrue or incorrect
bandwagon
Rebuttal
Debate
proposition of definition
41. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
opinion
proposition of value
proposition of definition
42. Facts - figures - numbers - graphs - charts - polls - surveys
circumstantial evidence
components of an argument
Logos
statistical evidence
43. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Pathos
Proof
Opposition
nonessential information
44. Claims attack the person and not the issue
proposition of value
Connotation
Rebuttal
Ad Hominem
45. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
claim
propaganda
bandwagon
46. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
components of an argument
fact
Begging the Question/Assertion
47. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
Slippery Slope
fallacy
proposition of value
48. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Opposition
proposition of value
testimonials
Ad Hominem
49. To reduce complex matters to an either/or logic
reason
straw man
Status Quo
false dichotomy
50. To treat one cause among many as if it is the single cause
Logos
the unspoken premises of an enthymeme
common cause
Denotation
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