Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An emotional appeal that stirs the feelings of the audience/reader/listener






2. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






3. Does not acknowledge the possibility of a neutral position






4. Inducement to act by argument or reasoning or entreaty






5. A suggestion that is offered for consideration or acceptance






6. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






7. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






8. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






9. What course of action should we take as a government - nation - country - or culture?






10. Statements claiming that some proposition is untrue or incorrect






11. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






12. What is the best or most accurate definition?






13. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






15. An argument whose conclusion does not follow from its premise






16. Questioning or proving the existence or actuality of some event - action - thing - person






17. Assumes a statement's conclusion is true without any sufficient evidence






18. The generally held opinion held prior to the debate






19. A fact that may be used to infer another fact






20. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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21. Evidence supporting the team's position or used to denigrate or defeat the opposing view






22. Facts - figures - numbers - graphs - charts - polls - surveys






23. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






24. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






25. The side that will oppose the proposition






26. A discussion adhering to parliamentary rules of proposition between two opposing sides






27. Appeal to an unqualified expert






28. Assumes because one thing is allowed - worse things will occur after






29. A false argument; an argument that appears to be logical - but in fact is not logical






30. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






31. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






32. To reduce complex matters to an either/or logic






33. Assumes that the premise is not ideal - but a wiser choice than the opponent's






34. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






35. Claims attack the person and not the issue






36. An expressed opinion - statement - or point of view






37. To treat one cause among many as if it is the single cause






38. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






39. The dictionary definition of a word






40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






41. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






42. Is it moral - right - wrong - ethical - pretty - ugly?






43. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






44. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






45. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






46. Telling only positive things about something or someone - without giving evidence or facts






47. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






49. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






50. The side that will argue the proposition