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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statements claiming that some proposition is untrue or incorrect






2. What course of action should we take as a government - nation - country - or culture?






3. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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4. Questioning or proving the existence or actuality of some event - action - thing - person






5. Is it moral - right - wrong - ethical - pretty - ugly?






6. A suggestion that is offered for consideration or acceptance






7. Inducement to act by argument or reasoning or entreaty






8. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






9. Telling only positive things about something or someone - without giving evidence or facts






10. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






11. A false argument; an argument that appears to be logical - but in fact is not logical






12. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






13. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






14. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






16. Appeal to an unqualified expert






17. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






19. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






20. Takes as evidence what it claims to prove






21. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






22. Assumes a statement's conclusion is true without any sufficient evidence






23. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






24. The dictionary definition of a word






25. To reduce complex matters to an either/or logic






26. Sequential relationship is misinterpreted as causal (this caused that)






27. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






28. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






29. An argument whose conclusion does not follow from its premise






30. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






31. An emotional appeal that stirs the feelings of the audience/reader/listener






32. The side that will oppose the proposition






33. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






34. A discussion adhering to parliamentary rules of proposition between two opposing sides






35. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






36. Facts - figures - numbers - graphs - charts - polls - surveys






37. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






38. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






39. Assumes because one thing is allowed - worse things will occur after






40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






41. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






42. To treat one cause among many as if it is the single cause






43. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






44. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






45. An expressed opinion - statement - or point of view






46. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






47. The process of selecting - organizing - and interpreting our experiences






48. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






49. Claims attack the person and not the issue






50. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)







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Can you answer 50 questions in 15 minutes?


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