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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts - figures - numbers - graphs - charts - polls - surveys
perception
Ipse Dixit
Burden of Proof
statistical evidence
2. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Connotation
essential information
Persuasion
Denotation
3. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Logos
fact
basic rhetorical questions
Ipse Dixit
4. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
basic rhetorical questions
straw man
dramatic evidence
Ethos
5. The side that will oppose the proposition
characteristics of a 'good' arguer
Opposition
essential information
Slippery Slope
6. An expressed opinion - statement - or point of view
Slippery Slope
Non sequitur
common cause
claim
7. The generally held opinion held prior to the debate
nonessential information
opinion
fact
Status Quo
8. A suggestion that is offered for consideration or acceptance
common cause
proposition of interpretation
Proposition
unfinished claim
9. What course of action should we take as a government - nation - country - or culture?
Ethos
proposition of policy
Proposition
the unspoken premises of an enthymeme
10. Sequential relationship is misinterpreted as causal (this caused that)
Slippery Slope
Post Hoc - Ergo Propter Hoc
glittering generality
bandwagon
11. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
unique claim
rhetoric
nonessential information
12. An argument whose conclusion does not follow from its premise
bandwagon
Non sequitur
Connotation
branding
13. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
enthymeme
emotional appeal
fallacy
14. Appeal to an unqualified expert
unfinished claim
components of an argument
Ipse Dixit
Persuasion
15. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
glittering generality
transfer
essential information
Ad Hominem
16. Inducement to act by argument or reasoning or entreaty
characteristics of a 'good' arguer
branding
Persuasion
weasel words
17. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
enthymeme
physical evidence
weasel words
18. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
unfinished claim
straw man
proposition of policy
propaganda
19. The dictionary definition of a word
Denotation
Ipse Dixit
branding
Status Quo
20. The side that will argue the proposition
Proponent
Ipse Dixit
perception
physical evidence
21. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
weasel words
claim
Slippery Slope
components of an argument
22. To treat one cause among many as if it is the single cause
characteristics of a 'good' arguer
glittering generality
common cause
components of an argument
23. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Proof
weasel words
glittering generality
statistical evidence
24. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
unfinished claim
basic rhetorical questions
testimonials
Post Hoc - Ergo Propter Hoc
25. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
fallacy
essential information
Limited Options ; Either/Or
26. A false argument; an argument that appears to be logical - but in fact is not logical
False Analogy
fallacy
Non sequitur
branding
27. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Ad Hominem
Limited Options ; Either/Or
proposition of value
snob appeal
28. Assumes that the premise is not ideal - but a wiser choice than the opponent's
emotional appeal
Ipse Dixit
Lesser of Two Evils
Logos
29. Evidence supporting the team's position or used to denigrate or defeat the opposing view
plain folk
Proof
branding
Begging the Question/Assertion
30. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Burden of Proof
transfer
plain folk
fact
31. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
proposition of definition
evidence
fact
straw man
32. Claims attack the person and not the issue
syllogism
testimonials
Ad Hominem
fallacy
33. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
False Analogy
transfer
snob appeal
34. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
straw man
fact
glittering generality
False Analogy
35. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
reason
evidence
claim
rhetorical claim
36. A discussion adhering to parliamentary rules of proposition between two opposing sides
Proponent
Debate
branding
bandwagon
37. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
snob appeal
Logos
reason
syllogism
38. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
rhetorical claim
unfinished claim
straw man
rhetoric
39. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
bandwagon
propaganda
circumstantial evidence
Proof
40. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
fallacy
the unspoken premises of an enthymeme
Status Quo
41. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
transfer
proposition of policy
Ad Hominem
42. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Connotation
essential information
proposition of value
Logos
43. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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44. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
physical evidence
Propaganda
Burden of Proof
45. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Ethos
bias
testimonials
false dichotomy
46. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
perception
Pathos
proposition of policy
47. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
nonessential information
transfer
evidence
48. What is the best or most accurate interpretation?
evidence
branding
Non sequitur
proposition of interpretation
49. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
straw man
plain folk
components of an argument
50. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Pathos
Burden of Proof
plain folk
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