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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






3. Assumes that the premise is not ideal - but a wiser choice than the opponent's






4. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






5. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






6. The side that will argue the proposition






7. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






8. What is the best or most accurate definition?






9. An expressed opinion - statement - or point of view






10. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






11. A discussion adhering to parliamentary rules of proposition between two opposing sides






12. The side that will oppose the proposition






13. An argument whose conclusion does not follow from its premise






14. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






16. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






17. Facts - figures - numbers - graphs - charts - polls - surveys






18. The dictionary definition of a word






19. Takes as evidence what it claims to prove






20. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






21. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






22. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






23. Inducement to act by argument or reasoning or entreaty






24. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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25. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






26. Sequential relationship is misinterpreted as causal (this caused that)






27. Evidence supporting the team's position or used to denigrate or defeat the opposing view






28. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






29. Assumes because one thing is allowed - worse things will occur after






30. Claims attack the person and not the issue






31. Appeal to an unqualified expert






32. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






33. A suggestion that is offered for consideration or acceptance






34. A false argument; an argument that appears to be logical - but in fact is not logical






35. Questioning or proving the existence or actuality of some event - action - thing - person






36. Telling only positive things about something or someone - without giving evidence or facts






37. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






38. Does not acknowledge the possibility of a neutral position






39. Assumes a statement's conclusion is true without any sufficient evidence






40. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






41. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






42. The feelings or emotions that are evoked from a word






43. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






44. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






45. What course of action should we take as a government - nation - country - or culture?






46. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






47. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






48. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






49. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






50. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with







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Can you answer 50 questions in 15 minutes?


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