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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
dramatic evidence
statistical evidence
components of an argument
2. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Connotation
plain folk
fallacy
3. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
enthymeme
components of an argument
emotional appeal
snob appeal
4. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Denotation
Logos
proposition of value
enthymeme
5. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
dramatic evidence
unfinished claim
straw man
snob appeal
6. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
physical evidence
rhetorical claim
testimonials
Debate
7. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
reason
Proponent
Burden of Proof
Non sequitur
8. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
statistical evidence
essential information
transfer
Propaganda
9. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
fact
characteristics of a 'good' arguer
branding
propaganda
10. Appeal to an unqualified expert
Post Hoc - Ergo Propter Hoc
physical evidence
Ipse Dixit
avant-farde
11. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Proof
rhetorical claim
Limited Options ; Either/Or
testimonials
12. A fact that may be used to infer another fact
Ipse Dixit
proposition of policy
circumstantial evidence
Status Quo
13. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
nonessential information
Ad Hominem
Ethos
false dichotomy
14. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Proposition
Ethos
bandwagon
15. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
fallacy
Lesser of Two Evils
proposition of policy
16. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
common cause
Slippery Slope
nonessential information
Proof
17. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
testimonials
physical evidence
rhetoric
False Analogy
18. The generally held opinion held prior to the debate
Persuasion
Circular Reasoning
unfinished claim
Status Quo
19. Sequential relationship is misinterpreted as causal (this caused that)
rhetorical claim
proposition of policy
Post Hoc - Ergo Propter Hoc
rhetoric
20. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Rebuttal
Lesser of Two Evils
unfinished claim
circumstantial evidence
21. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
Ethos
Logos
False Analogy
22. A suggestion that is offered for consideration or acceptance
Proposition
Non sequitur
proposition of interpretation
glittering generality
23. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
syllogism
Lesser of Two Evils
Non sequitur
24. To treat one cause among many as if it is the single cause
Lesser of Two Evils
Logos
Status Quo
common cause
25. Statements claiming that some proposition is untrue or incorrect
glittering generality
Rebuttal
Logos
avant-farde
26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Limited Options ; Either/Or
transfer
evidence
Ad Hominem
27. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
statistical evidence
Ethos
proposition of value
28. Does not acknowledge the possibility of a neutral position
Proof
Lesser of Two Evils
snob appeal
Limited Options ; Either/Or
29. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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30. An expressed opinion - statement - or point of view
Post Hoc - Ergo Propter Hoc
Propaganda
Opposition
claim
31. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
transfer
enthymeme
False Analogy
Ipse Dixit
32. Evidence supporting the team's position or used to denigrate or defeat the opposing view
opinion
Proof
Propaganda
Persuasion
33. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Non sequitur
physical evidence
components of an argument
syllogism
34. What is the best or most accurate interpretation?
glittering generality
Rebuttal
False Analogy
proposition of interpretation
35. Assumes a statement's conclusion is true without any sufficient evidence
glittering generality
nonessential information
Begging the Question/Assertion
Circular Reasoning
36. An argument whose conclusion does not follow from its premise
Limited Options ; Either/Or
Non sequitur
enthymeme
Persuasion
37. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
Ipse Dixit
fact
Ad Hominem
38. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
fallacy
physical evidence
characteristics of a 'good' arguer
39. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
opinion
Propaganda
essential information
dramatic evidence
40. The process of selecting - organizing - and interpreting our experiences
perception
unique claim
Propaganda
enthymeme
41. Claims attack the person and not the issue
Ad Hominem
Proponent
transfer
bias
42. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
proposition of interpretation
Persuasion
straw man
43. A false argument; an argument that appears to be logical - but in fact is not logical
unfinished claim
evidence
glittering generality
fallacy
44. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
propaganda
enthymeme
circumstantial evidence
45. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
dramatic evidence
proposition of interpretation
Ad Hominem
46. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Propaganda
propaganda
Circular Reasoning
47. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Limited Options ; Either/Or
the unspoken premises of an enthymeme
syllogism
Ethos
48. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
plain folk
Logos
glittering generality
basic rhetorical questions
49. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
glittering generality
proposition of value
claim
50. A discussion adhering to parliamentary rules of proposition between two opposing sides
reason
Debate
emotional appeal
characteristics of a 'good' arguer