Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






2. Statements claiming that some proposition is untrue or incorrect






3. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






4. Assumes that the premise is not ideal - but a wiser choice than the opponent's






5. A fact that may be used to infer another fact






6. An expressed opinion - statement - or point of view






7. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






8. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






9. Questioning or proving the existence or actuality of some event - action - thing - person






10. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






11. An emotional appeal that stirs the feelings of the audience/reader/listener






12. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






13. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






14. Inducement to act by argument or reasoning or entreaty






15. Appeal to an unqualified expert






16. To treat one cause among many as if it is the single cause






17. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






18. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






19. What course of action should we take as a government - nation - country - or culture?






20. Does not acknowledge the possibility of a neutral position






21. The generally held opinion held prior to the debate






22. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






23. Takes as evidence what it claims to prove






24. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






25. A suggestion that is offered for consideration or acceptance






26. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






27. A discussion adhering to parliamentary rules of proposition between two opposing sides






28. Sequential relationship is misinterpreted as causal (this caused that)






29. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






30. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






31. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






32. Assumes a statement's conclusion is true without any sufficient evidence






33. A false argument; an argument that appears to be logical - but in fact is not logical






34. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






35. Telling only positive things about something or someone - without giving evidence or facts






36. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






37. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






38. What is the best or most accurate interpretation?






39. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






40. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






41. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






42. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






43. Claims attack the person and not the issue






44. To reduce complex matters to an either/or logic






45. An argument whose conclusion does not follow from its premise






46. The dictionary definition of a word






47. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






48. Evidence supporting the team's position or used to denigrate or defeat the opposing view






49. What is the best or most accurate definition?






50. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)