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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
Proof
Ad Hominem
dramatic evidence
bias
2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
components of an argument
characteristics of a 'good' arguer
physical evidence
Ethos
3. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
Burden of Proof
components of an argument
Begging the Question/Assertion
4. Assumes a statement's conclusion is true without any sufficient evidence
syllogism
Propaganda
Begging the Question/Assertion
plain folk
5. What is the best or most accurate interpretation?
proposition of interpretation
opinion
bandwagon
fact
6. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Rebuttal
emotional appeal
proposition of policy
characteristics of a 'good' arguer
7. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
rhetoric
straw man
the unspoken premises of an enthymeme
components of an argument
8. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
glittering generality
basic rhetorical questions
rhetoric
essential information
9. An argument whose conclusion does not follow from its premise
the unspoken premises of an enthymeme
bias
physical evidence
Non sequitur
10. Statements claiming that some proposition is untrue or incorrect
bias
Rebuttal
avant-farde
enthymeme
11. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
evidence
avant-farde
plain folk
12. Appeal to an unqualified expert
Ipse Dixit
straw man
Slippery Slope
fallacy
13. Takes as evidence what it claims to prove
characteristics of a 'good' arguer
Circular Reasoning
nonessential information
Ethos
14. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
snob appeal
Logos
rhetoric
the unspoken premises of an enthymeme
15. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
avant-farde
proposition of definition
testimonials
reason
16. A suggestion that is offered for consideration or acceptance
branding
avant-farde
fact
Proposition
17. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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18. What course of action should we take as a government - nation - country - or culture?
proposition of policy
branding
Propaganda
transfer
19. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
unique claim
avant-farde
fact
Limited Options ; Either/Or
20. Inducement to act by argument or reasoning or entreaty
evidence
fact
Persuasion
proposition of policy
21. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
components of an argument
unfinished claim
rhetorical claim
emotional appeal
22. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Opposition
avant-farde
straw man
Rebuttal
23. Facts - figures - numbers - graphs - charts - polls - surveys
fallacy
testimonials
Lesser of Two Evils
statistical evidence
24. The side that will argue the proposition
Proponent
Slippery Slope
weasel words
Status Quo
25. To reduce complex matters to an either/or logic
Ad Hominem
perception
Begging the Question/Assertion
false dichotomy
26. Claims attack the person and not the issue
transfer
Ad Hominem
proposition of value
branding
27. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
proposition of value
proposition of policy
branding
enthymeme
28. A discussion adhering to parliamentary rules of proposition between two opposing sides
Proposition
Debate
nonessential information
Non sequitur
29. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
statistical evidence
snob appeal
evidence
Proponent
30. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
Connotation
dramatic evidence
bandwagon
31. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
fallacy
Ad Hominem
Begging the Question/Assertion
32. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
avant-farde
Circular Reasoning
glittering generality
33. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Persuasion
branding
weasel words
syllogism
34. The side that will oppose the proposition
Non sequitur
Begging the Question/Assertion
physical evidence
Opposition
35. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
bandwagon
unfinished claim
characteristics of a 'good' arguer
36. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
perception
enthymeme
fact
37. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Proposition
components of an argument
common cause
weasel words
38. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
perception
testimonials
rhetoric
Ipse Dixit
39. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
evidence
Slippery Slope
branding
bandwagon
40. A fact that may be used to infer another fact
Ipse Dixit
fact
circumstantial evidence
characteristics of a 'good' arguer
41. The dictionary definition of a word
Ethos
Debate
Denotation
snob appeal
42. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
essential information
dramatic evidence
weasel words
Proponent
43. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unique claim
essential information
unfinished claim
Slippery Slope
44. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
avant-farde
Begging the Question/Assertion
Persuasion
45. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
syllogism
basic rhetorical questions
rhetorical claim
46. An emotional appeal that stirs the feelings of the audience/reader/listener
rhetoric
bias
dramatic evidence
Pathos
47. A false argument; an argument that appears to be logical - but in fact is not logical
Rebuttal
False Analogy
fallacy
opinion
48. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
bias
weasel words
Ipse Dixit
49. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Begging the Question/Assertion
Logos
circumstantial evidence
Persuasion
50. What is the best or most accurate definition?
proposition of definition
Logos
proposition of policy
straw man
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