Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






2. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






3. Telling only positive things about something or someone - without giving evidence or facts






4. The side that will argue the proposition






5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






6. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






7. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






8. A discussion adhering to parliamentary rules of proposition between two opposing sides






9. An emotional appeal that stirs the feelings of the audience/reader/listener






10. Questioning or proving the existence or actuality of some event - action - thing - person






11. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






12. The feelings or emotions that are evoked from a word






13. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






14. Facts - figures - numbers - graphs - charts - polls - surveys






15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






16. Claims attack the person and not the issue






17. A fact that may be used to infer another fact






18. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






19. To reduce complex matters to an either/or logic






20. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






21. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






22. An expressed opinion - statement - or point of view






23. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






25. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






26. Does not acknowledge the possibility of a neutral position






27. What is the best or most accurate definition?






28. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






29. A false argument; an argument that appears to be logical - but in fact is not logical






30. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






31. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






32. The generally held opinion held prior to the debate






33. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






34. What course of action should we take as a government - nation - country - or culture?






35. The side that will oppose the proposition






36. Assumes because one thing is allowed - worse things will occur after






37. To treat one cause among many as if it is the single cause






38. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






40. Statements claiming that some proposition is untrue or incorrect






41. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






42. Assumes a statement's conclusion is true without any sufficient evidence






43. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


44. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






45. Is it moral - right - wrong - ethical - pretty - ugly?






46. Assumes that the premise is not ideal - but a wiser choice than the opponent's






47. The dictionary definition of a word






48. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






49. A suggestion that is offered for consideration or acceptance






50. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation