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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Rebuttal
Opposition
emotional appeal
circumstantial evidence
2. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
Limited Options ; Either/Or
opinion
circumstantial evidence
3. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
branding
evidence
enthymeme
snob appeal
4. Appeal to an unqualified expert
transfer
plain folk
Ipse Dixit
perception
5. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Proposition
fallacy
snob appeal
Proponent
6. Statements claiming that some proposition is untrue or incorrect
Rebuttal
claim
Connotation
Lesser of Two Evils
7. The side that will oppose the proposition
testimonials
Opposition
Proponent
emotional appeal
8. Does not acknowledge the possibility of a neutral position
Proof
characteristics of a 'good' arguer
bias
Limited Options ; Either/Or
9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
enthymeme
False Analogy
Circular Reasoning
branding
10. The feelings or emotions that are evoked from a word
Ethos
fallacy
bias
Connotation
11. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
rhetoric
proposition of value
Rebuttal
12. Takes as evidence what it claims to prove
Connotation
Proponent
Circular Reasoning
physical evidence
13. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
proposition of interpretation
Logos
emotional appeal
dramatic evidence
14. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
propaganda
unique claim
bandwagon
Proof
15. What course of action should we take as a government - nation - country - or culture?
proposition of policy
bias
Persuasion
Non sequitur
16. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Circular Reasoning
syllogism
Burden of Proof
transfer
17. To treat one cause among many as if it is the single cause
Burden of Proof
common cause
Proponent
propaganda
18. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
19. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
opinion
propaganda
evidence
20. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of definition
proposition of value
opinion
bandwagon
21. What is the best or most accurate interpretation?
evidence
reason
proposition of interpretation
Debate
22. The side that will argue the proposition
Proponent
unique claim
proposition of policy
essential information
23. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
physical evidence
nonessential information
proposition of value
essential information
24. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Opposition
unfinished claim
Pathos
25. The process of selecting - organizing - and interpreting our experiences
proposition of definition
proposition of value
perception
weasel words
26. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Logos
syllogism
testimonials
dramatic evidence
27. Claims attack the person and not the issue
Non sequitur
proposition of interpretation
Begging the Question/Assertion
Ad Hominem
28. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
rhetorical claim
Persuasion
statistical evidence
29. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
propaganda
Opposition
basic rhetorical questions
Circular Reasoning
30. An argument whose conclusion does not follow from its premise
physical evidence
common cause
Propaganda
Non sequitur
31. An emotional appeal that stirs the feelings of the audience/reader/listener
straw man
Pathos
Opposition
essential information
32. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
transfer
Burden of Proof
rhetoric
straw man
33. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
the unspoken premises of an enthymeme
nonessential information
Non sequitur
34. What is the best or most accurate definition?
unique claim
perception
Debate
proposition of definition
35. A discussion adhering to parliamentary rules of proposition between two opposing sides
basic rhetorical questions
Debate
proposition of definition
rhetoric
36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
False Analogy
evidence
reason
the unspoken premises of an enthymeme
37. A false argument; an argument that appears to be logical - but in fact is not logical
testimonials
fallacy
proposition of definition
evidence
38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
opinion
dramatic evidence
emotional appeal
glittering generality
39. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
Persuasion
Debate
basic rhetorical questions
40. Sequential relationship is misinterpreted as causal (this caused that)
Pathos
Post Hoc - Ergo Propter Hoc
reason
characteristics of a 'good' arguer
41. The generally held opinion held prior to the debate
Status Quo
unique claim
opinion
branding
42. An expressed opinion - statement - or point of view
plain folk
claim
rhetorical claim
False Analogy
43. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
common cause
branding
Post Hoc - Ergo Propter Hoc
proposition of value
44. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Limited Options ; Either/Or
evidence
enthymeme
unfinished claim
45. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
glittering generality
rhetoric
dramatic evidence
46. Assumes a statement's conclusion is true without any sufficient evidence
rhetorical claim
Begging the Question/Assertion
Proposition
Propaganda
47. The dictionary definition of a word
components of an argument
Denotation
Post Hoc - Ergo Propter Hoc
Burden of Proof
48. Facts - figures - numbers - graphs - charts - polls - surveys
glittering generality
rhetoric
false dichotomy
statistical evidence
49. Assumes that the premise is not ideal - but a wiser choice than the opponent's
emotional appeal
Lesser of Two Evils
the unspoken premises of an enthymeme
Slippery Slope
50. A fact that may be used to infer another fact
circumstantial evidence
reason
Propaganda
opinion