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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Ethos
dramatic evidence
proposition of value
Lesser of Two Evils
2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Post Hoc - Ergo Propter Hoc
Burden of Proof
Ipse Dixit
snob appeal
3. Statements claiming that some proposition is untrue or incorrect
Rebuttal
Debate
Status Quo
proposition of definition
4. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
weasel words
fact
Proof
glittering generality
5. A suggestion that is offered for consideration or acceptance
bandwagon
opinion
syllogism
Proposition
6. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
bias
essential information
Propaganda
enthymeme
7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
testimonials
false dichotomy
Debate
Ethos
8. Inducement to act by argument or reasoning or entreaty
Persuasion
proposition of value
proposition of policy
avant-farde
9. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
Ad Hominem
Ipse Dixit
proposition of policy
10. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
Ethos
enthymeme
opinion
11. Assumes because one thing is allowed - worse things will occur after
opinion
Slippery Slope
Ethos
transfer
12. A false argument; an argument that appears to be logical - but in fact is not logical
bias
fallacy
the unspoken premises of an enthymeme
Circular Reasoning
13. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Proposition
Logos
claim
basic rhetorical questions
14. Facts - figures - numbers - graphs - charts - polls - surveys
fact
basic rhetorical questions
statistical evidence
proposition of interpretation
15. The feelings or emotions that are evoked from a word
Pathos
Connotation
Denotation
reason
16. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
rhetoric
basic rhetorical questions
testimonials
propaganda
17. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
fact
straw man
basic rhetorical questions
Limited Options ; Either/Or
18. Telling only positive things about something or someone - without giving evidence or facts
nonessential information
proposition of policy
glittering generality
characteristics of a 'good' arguer
19. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
unfinished claim
branding
False Analogy
emotional appeal
20. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Ethos
unfinished claim
bias
glittering generality
21. Appeal to an unqualified expert
proposition of policy
Lesser of Two Evils
Ipse Dixit
emotional appeal
22. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Slippery Slope
snob appeal
Propaganda
bandwagon
23. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Post Hoc - Ergo Propter Hoc
false dichotomy
Burden of Proof
24. An argument whose conclusion does not follow from its premise
fact
Non sequitur
branding
the unspoken premises of an enthymeme
25. Evidence supporting the team's position or used to denigrate or defeat the opposing view
basic rhetorical questions
Ipse Dixit
Proof
emotional appeal
26. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
claim
Proponent
testimonials
unfinished claim
27. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
syllogism
Denotation
avant-farde
glittering generality
28. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Logos
straw man
propaganda
rhetoric
29. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
glittering generality
snob appeal
circumstantial evidence
propaganda
30. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
transfer
dramatic evidence
basic rhetorical questions
Opposition
31. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
snob appeal
Status Quo
statistical evidence
the unspoken premises of an enthymeme
32. An expressed opinion - statement - or point of view
bandwagon
false dichotomy
claim
rhetorical claim
33. To treat one cause among many as if it is the single cause
rhetoric
Burden of Proof
glittering generality
common cause
34. A fact that may be used to infer another fact
circumstantial evidence
plain folk
emotional appeal
Proposition
35. The side that will argue the proposition
Status Quo
Pathos
Proponent
syllogism
36. The side that will oppose the proposition
Ipse Dixit
Opposition
Proponent
Status Quo
37. Questioning or proving the existence or actuality of some event - action - thing - person
Limited Options ; Either/Or
physical evidence
circumstantial evidence
claim
38. Does not acknowledge the possibility of a neutral position
statistical evidence
proposition of policy
bias
Limited Options ; Either/Or
39. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
Ad Hominem
Pathos
bandwagon
40. Takes as evidence what it claims to prove
Circular Reasoning
common cause
Connotation
Limited Options ; Either/Or
41. An emotional appeal that stirs the feelings of the audience/reader/listener
proposition of definition
Pathos
common cause
Slippery Slope
42. The dictionary definition of a word
Status Quo
the unspoken premises of an enthymeme
Connotation
Denotation
43. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
enthymeme
reason
Ethos
44. Is it moral - right - wrong - ethical - pretty - ugly?
Denotation
Limited Options ; Either/Or
proposition of policy
proposition of value
45. Assumes a statement's conclusion is true without any sufficient evidence
Proof
reason
Begging the Question/Assertion
Pathos
46. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
rhetoric
essential information
fact
proposition of policy
47. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Post Hoc - Ergo Propter Hoc
basic rhetorical questions
plain folk
common cause
48. The process of selecting - organizing - and interpreting our experiences
Opposition
perception
Burden of Proof
false dichotomy
49. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
emotional appeal
evidence
proposition of interpretation
Rebuttal
50. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
basic rhetorical questions
Pathos
Ipse Dixit