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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
circumstantial evidence
opinion
proposition of policy
basic rhetorical questions
2. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
false dichotomy
weasel words
Lesser of Two Evils
Burden of Proof
3. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
Debate
components of an argument
Ethos
4. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
perception
claim
bandwagon
rhetorical claim
5. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
false dichotomy
the unspoken premises of an enthymeme
testimonials
6. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
snob appeal
Slippery Slope
basic rhetorical questions
fact
7. The side that will argue the proposition
components of an argument
proposition of interpretation
Pathos
Proponent
8. A fact that may be used to infer another fact
Logos
circumstantial evidence
Ipse Dixit
rhetorical claim
9. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Opposition
dramatic evidence
perception
10. Inducement to act by argument or reasoning or entreaty
basic rhetorical questions
Persuasion
evidence
testimonials
11. Facts - figures - numbers - graphs - charts - polls - surveys
unique claim
bandwagon
statistical evidence
transfer
12. Is it moral - right - wrong - ethical - pretty - ugly?
Persuasion
proposition of definition
unfinished claim
proposition of value
13. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Proponent
Propaganda
snob appeal
fact
14. Evidence supporting the team's position or used to denigrate or defeat the opposing view
weasel words
syllogism
Proof
Proposition
15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
dramatic evidence
fact
Denotation
unique claim
16. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
glittering generality
bias
Status Quo
Non sequitur
17. A false argument; an argument that appears to be logical - but in fact is not logical
proposition of definition
False Analogy
essential information
fallacy
18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
transfer
nonessential information
weasel words
Denotation
19. Assumes a statement's conclusion is true without any sufficient evidence
Circular Reasoning
Proof
Begging the Question/Assertion
Connotation
20. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
Rebuttal
Logos
Propaganda
21. Appeal to an unqualified expert
unique claim
false dichotomy
False Analogy
Ipse Dixit
22. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
reason
Persuasion
syllogism
23. Statements claiming that some proposition is untrue or incorrect
false dichotomy
Rebuttal
essential information
Begging the Question/Assertion
24. A discussion adhering to parliamentary rules of proposition between two opposing sides
evidence
False Analogy
proposition of value
Debate
25. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
claim
components of an argument
Proponent
characteristics of a 'good' arguer
26. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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27. To treat one cause among many as if it is the single cause
Status Quo
syllogism
common cause
Begging the Question/Assertion
28. The side that will oppose the proposition
Opposition
the unspoken premises of an enthymeme
basic rhetorical questions
propaganda
29. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
proposition of interpretation
Slippery Slope
unfinished claim
Logos
30. Does not acknowledge the possibility of a neutral position
propaganda
Limited Options ; Either/Or
reason
unique claim
31. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
fallacy
rhetoric
proposition of policy
Proof
32. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
branding
Status Quo
Limited Options ; Either/Or
testimonials
33. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Slippery Slope
bandwagon
testimonials
plain folk
34. An emotional appeal that stirs the feelings of the audience/reader/listener
Proof
physical evidence
unique claim
Pathos
35. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
Proponent
Opposition
emotional appeal
syllogism
36. The process of selecting - organizing - and interpreting our experiences
Persuasion
nonessential information
false dichotomy
perception
37. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
unfinished claim
perception
proposition of definition
38. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
unique claim
Lesser of Two Evils
Burden of Proof
branding
39. An expressed opinion - statement - or point of view
characteristics of a 'good' arguer
rhetorical claim
perception
claim
40. To reduce complex matters to an either/or logic
unfinished claim
false dichotomy
Ad Hominem
Begging the Question/Assertion
41. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
essential information
unfinished claim
Non sequitur
dramatic evidence
42. What course of action should we take as a government - nation - country - or culture?
Debate
Burden of Proof
emotional appeal
proposition of policy
43. An argument whose conclusion does not follow from its premise
plain folk
testimonials
perception
Non sequitur
44. What is the best or most accurate definition?
Slippery Slope
proposition of value
unfinished claim
proposition of definition
45. A suggestion that is offered for consideration or acceptance
Circular Reasoning
Proposition
the unspoken premises of an enthymeme
common cause
46. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
physical evidence
Logos
Lesser of Two Evils
branding
47. The dictionary definition of a word
enthymeme
proposition of value
False Analogy
Denotation
48. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
proposition of definition
bandwagon
Debate
49. What is the best or most accurate interpretation?
claim
fallacy
Proof
proposition of interpretation
50. The generally held opinion held prior to the debate
evidence
propaganda
Connotation
Status Quo