Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts






2. Assumes that the premise is not ideal - but a wiser choice than the opponent's






3. A discussion adhering to parliamentary rules of proposition between two opposing sides






4. To reduce complex matters to an either/or logic






5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






6. The feelings or emotions that are evoked from a word






7. Appeal to an unqualified expert






8. A fact that may be used to infer another fact






9. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






10. Facts - figures - numbers - graphs - charts - polls - surveys






11. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






12. Evidence supporting the team's position or used to denigrate or defeat the opposing view






13. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






14. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






15. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






16. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






17. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






18. The side that will oppose the proposition






19. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






21. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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22. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






23. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






24. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






25. Assumes because one thing is allowed - worse things will occur after






26. The side that will argue the proposition






27. The generally held opinion held prior to the debate






28. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






29. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






30. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






31. What is the best or most accurate definition?






32. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






33. Does not acknowledge the possibility of a neutral position






34. Claims attack the person and not the issue






35. Statements claiming that some proposition is untrue or incorrect






36. A suggestion that is offered for consideration or acceptance






37. The process of selecting - organizing - and interpreting our experiences






38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






39. Sequential relationship is misinterpreted as causal (this caused that)






40. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






41. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






42. Takes as evidence what it claims to prove






43. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






44. Inducement to act by argument or reasoning or entreaty






45. What course of action should we take as a government - nation - country - or culture?






46. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






47. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






49. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






50. Is it moral - right - wrong - ethical - pretty - ugly?