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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
reason
proposition of interpretation
components of an argument
2. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
syllogism
Rebuttal
nonessential information
Ethos
3. Telling only positive things about something or someone - without giving evidence or facts
Opposition
proposition of definition
glittering generality
Ethos
4. The side that will argue the proposition
Proponent
Status Quo
testimonials
Debate
5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
rhetoric
Propaganda
basic rhetorical questions
rhetorical claim
6. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
evidence
components of an argument
perception
Slippery Slope
7. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
the unspoken premises of an enthymeme
straw man
enthymeme
plain folk
8. A discussion adhering to parliamentary rules of proposition between two opposing sides
fallacy
Ipse Dixit
proposition of policy
Debate
9. An emotional appeal that stirs the feelings of the audience/reader/listener
proposition of policy
Pathos
Opposition
proposition of interpretation
10. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
plain folk
the unspoken premises of an enthymeme
Ad Hominem
11. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
proposition of value
claim
proposition of policy
12. The feelings or emotions that are evoked from a word
Connotation
Proposition
Status Quo
Debate
13. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
Non sequitur
circumstantial evidence
rhetorical claim
14. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
unfinished claim
Proponent
bandwagon
15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
claim
testimonials
Status Quo
propaganda
16. Claims attack the person and not the issue
Ad Hominem
rhetoric
unfinished claim
bandwagon
17. A fact that may be used to infer another fact
opinion
circumstantial evidence
Lesser of Two Evils
basic rhetorical questions
18. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
bandwagon
the unspoken premises of an enthymeme
Proof
weasel words
19. To reduce complex matters to an either/or logic
weasel words
false dichotomy
Proof
straw man
20. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
physical evidence
syllogism
Ethos
Burden of Proof
21. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Ad Hominem
straw man
essential information
Logos
22. An expressed opinion - statement - or point of view
claim
perception
reason
Pathos
23. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
avant-farde
branding
Non sequitur
transfer
24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
physical evidence
emotional appeal
unfinished claim
Ad Hominem
25. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Debate
bias
Rebuttal
avant-farde
26. Does not acknowledge the possibility of a neutral position
Propaganda
circumstantial evidence
Limited Options ; Either/Or
glittering generality
27. What is the best or most accurate definition?
claim
Circular Reasoning
proposition of definition
Post Hoc - Ergo Propter Hoc
28. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
opinion
syllogism
Burden of Proof
bias
29. A false argument; an argument that appears to be logical - but in fact is not logical
Slippery Slope
glittering generality
Circular Reasoning
fallacy
30. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
nonessential information
Burden of Proof
physical evidence
snob appeal
31. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
plain folk
branding
proposition of interpretation
32. The generally held opinion held prior to the debate
Begging the Question/Assertion
statistical evidence
Status Quo
Propaganda
33. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
statistical evidence
Ad Hominem
common cause
propaganda
34. What course of action should we take as a government - nation - country - or culture?
snob appeal
Proponent
glittering generality
proposition of policy
35. The side that will oppose the proposition
Opposition
Limited Options ; Either/Or
syllogism
Pathos
36. Assumes because one thing is allowed - worse things will occur after
avant-farde
proposition of definition
rhetoric
Slippery Slope
37. To treat one cause among many as if it is the single cause
common cause
Ipse Dixit
Non sequitur
Limited Options ; Either/Or
38. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Status Quo
Logos
Circular Reasoning
opinion
39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Status Quo
branding
Limited Options ; Either/Or
unique claim
40. Statements claiming that some proposition is untrue or incorrect
the unspoken premises of an enthymeme
dramatic evidence
Rebuttal
syllogism
41. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Connotation
Rebuttal
syllogism
bias
42. Assumes a statement's conclusion is true without any sufficient evidence
Proponent
reason
fact
Begging the Question/Assertion
43. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
44. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
proposition of policy
dramatic evidence
Proof
avant-farde
45. Is it moral - right - wrong - ethical - pretty - ugly?
the unspoken premises of an enthymeme
proposition of value
branding
rhetorical claim
46. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
False Analogy
Circular Reasoning
glittering generality
47. The dictionary definition of a word
Ad Hominem
Proof
reason
Denotation
48. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
straw man
essential information
branding
Ethos
49. A suggestion that is offered for consideration or acceptance
reason
Proposition
fallacy
transfer
50. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
proposition of interpretation
False Analogy
proposition of definition
Propaganda