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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An emotional appeal that stirs the feelings of the audience/reader/listener
dramatic evidence
reason
fallacy
Pathos
2. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
bias
Opposition
Begging the Question/Assertion
3. The side that will oppose the proposition
statistical evidence
Opposition
straw man
bandwagon
4. Takes as evidence what it claims to prove
unfinished claim
bias
Debate
Circular Reasoning
5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
emotional appeal
straw man
rhetoric
6. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
False Analogy
snob appeal
the unspoken premises of an enthymeme
7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Persuasion
Ethos
weasel words
essential information
8. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
fact
avant-farde
physical evidence
bandwagon
9. An argument whose conclusion does not follow from its premise
false dichotomy
unfinished claim
Non sequitur
fact
10. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
unique claim
circumstantial evidence
rhetoric
Ethos
11. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
essential information
straw man
transfer
reason
12. The dictionary definition of a word
fallacy
emotional appeal
Rebuttal
Denotation
13. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
weasel words
proposition of definition
unfinished claim
avant-farde
14. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Ad Hominem
proposition of value
Propaganda
Non sequitur
15. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
bandwagon
testimonials
Burden of Proof
propaganda
16. Does not acknowledge the possibility of a neutral position
Ethos
Begging the Question/Assertion
Limited Options ; Either/Or
proposition of policy
17. An expressed opinion - statement - or point of view
claim
perception
Opposition
false dichotomy
18. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
straw man
basic rhetorical questions
emotional appeal
proposition of value
19. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
snob appeal
unfinished claim
Persuasion
20. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Rebuttal
syllogism
Debate
fact
21. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
proposition of interpretation
Connotation
propaganda
Post Hoc - Ergo Propter Hoc
22. The feelings or emotions that are evoked from a word
bandwagon
Connotation
Proposition
Ad Hominem
23. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Lesser of Two Evils
Non sequitur
Status Quo
rhetorical claim
24. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Burden of Proof
Logos
proposition of interpretation
snob appeal
25. Appeal to an unqualified expert
Ipse Dixit
Propaganda
snob appeal
common cause
26. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
basic rhetorical questions
False Analogy
bandwagon
opinion
27. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
statistical evidence
bandwagon
evidence
Opposition
28. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
Ipse Dixit
dramatic evidence
snob appeal
29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
glittering generality
branding
Debate
30. Questioning or proving the existence or actuality of some event - action - thing - person
characteristics of a 'good' arguer
branding
physical evidence
Lesser of Two Evils
31. To treat one cause among many as if it is the single cause
Circular Reasoning
Logos
Proof
common cause
32. Telling only positive things about something or someone - without giving evidence or facts
characteristics of a 'good' arguer
glittering generality
proposition of value
Persuasion
33. Evidence supporting the team's position or used to denigrate or defeat the opposing view
opinion
claim
Proof
nonessential information
34. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
proposition of value
Non sequitur
syllogism
Proposition
35. A suggestion that is offered for consideration or acceptance
Proposition
physical evidence
Circular Reasoning
Ad Hominem
36. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Begging the Question/Assertion
snob appeal
Ethos
False Analogy
37. The generally held opinion held prior to the debate
Opposition
Status Quo
propaganda
weasel words
38. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
weasel words
straw man
Propaganda
fallacy
39. Assumes a statement's conclusion is true without any sufficient evidence
essential information
Begging the Question/Assertion
dramatic evidence
perception
40. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
characteristics of a 'good' arguer
proposition of interpretation
weasel words
testimonials
41. A false argument; an argument that appears to be logical - but in fact is not logical
Connotation
fallacy
Post Hoc - Ergo Propter Hoc
false dichotomy
42. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Ethos
Ad Hominem
Status Quo
43. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Denotation
transfer
unique claim
Ethos
44. What is the best or most accurate definition?
Debate
enthymeme
basic rhetorical questions
proposition of definition
45. Assumes that the premise is not ideal - but a wiser choice than the opponent's
evidence
Limited Options ; Either/Or
Lesser of Two Evils
unique claim
46. What course of action should we take as a government - nation - country - or culture?
Denotation
fact
proposition of policy
Burden of Proof
47. A discussion adhering to parliamentary rules of proposition between two opposing sides
basic rhetorical questions
weasel words
Debate
Denotation
48. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
common cause
evidence
Pathos
basic rhetorical questions
49. Statements claiming that some proposition is untrue or incorrect
dramatic evidence
plain folk
Rebuttal
Status Quo
50. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Burden of Proof
the unspoken premises of an enthymeme
false dichotomy
evidence