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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert






2. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






3. Inducement to act by argument or reasoning or entreaty






4. Assumes a statement's conclusion is true without any sufficient evidence






5. Statements claiming that some proposition is untrue or incorrect






6. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






8. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






10. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






11. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






12. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






13. The side that will argue the proposition






14. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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15. Assumes because one thing is allowed - worse things will occur after






16. To reduce complex matters to an either/or logic






17. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






18. Questioning or proving the existence or actuality of some event - action - thing - person






19. Facts - figures - numbers - graphs - charts - polls - surveys






20. Sequential relationship is misinterpreted as causal (this caused that)






21. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






22. What course of action should we take as a government - nation - country - or culture?






23. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






24. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






25. What is the best or most accurate interpretation?






26. The dictionary definition of a word






27. To treat one cause among many as if it is the single cause






28. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






30. The feelings or emotions that are evoked from a word






31. An argument whose conclusion does not follow from its premise






32. The generally held opinion held prior to the debate






33. The side that will oppose the proposition






34. Assumes that the premise is not ideal - but a wiser choice than the opponent's






35. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






36. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






37. Claims attack the person and not the issue






38. A suggestion that is offered for consideration or acceptance






39. A false argument; an argument that appears to be logical - but in fact is not logical






40. Is it moral - right - wrong - ethical - pretty - ugly?






41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






42. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






44. What is the best or most accurate definition?






45. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






46. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






47. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






48. Does not acknowledge the possibility of a neutral position






49. A fact that may be used to infer another fact






50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






Can you answer 50 questions in 15 minutes?



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