Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To reduce complex matters to an either/or logic






2. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






3. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






4. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






6. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






7. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






8. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






9. Inducement to act by argument or reasoning or entreaty






10. Questioning or proving the existence or actuality of some event - action - thing - person






11. An argument whose conclusion does not follow from its premise






12. A suggestion that is offered for consideration or acceptance






13. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






14. Takes as evidence what it claims to prove






15. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






16. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


17. Claims attack the person and not the issue






18. Telling only positive things about something or someone - without giving evidence or facts






19. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






20. The feelings or emotions that are evoked from a word






21. Assumes because one thing is allowed - worse things will occur after






22. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






23. What course of action should we take as a government - nation - country - or culture?






24. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






25. Evidence supporting the team's position or used to denigrate or defeat the opposing view






26. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






27. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






28. Facts - figures - numbers - graphs - charts - polls - surveys






29. An expressed opinion - statement - or point of view






30. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






31. The dictionary definition of a word






32. Does not acknowledge the possibility of a neutral position






33. The side that will argue the proposition






34. Is it moral - right - wrong - ethical - pretty - ugly?






35. An emotional appeal that stirs the feelings of the audience/reader/listener






36. The generally held opinion held prior to the debate






37. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






38. Sequential relationship is misinterpreted as causal (this caused that)






39. A fact that may be used to infer another fact






40. The process of selecting - organizing - and interpreting our experiences






41. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






42. What is the best or most accurate definition?






43. What is the best or most accurate interpretation?






44. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






45. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






46. Appeal to an unqualified expert






47. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






48. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






49. The side that will oppose the proposition






50. Assumes that the premise is not ideal - but a wiser choice than the opponent's