Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






2. Is it moral - right - wrong - ethical - pretty - ugly?






3. Facts - figures - numbers - graphs - charts - polls - surveys






4. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






5. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






6. Assumes that the premise is not ideal - but a wiser choice than the opponent's






7. Takes as evidence what it claims to prove






8. Evidence supporting the team's position or used to denigrate or defeat the opposing view






9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






10. What is the best or most accurate definition?






11. The side that will oppose the proposition






12. An emotional appeal that stirs the feelings of the audience/reader/listener






13. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






15. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






16. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






17. Does not acknowledge the possibility of a neutral position






18. The process of selecting - organizing - and interpreting our experiences






19. Claims attack the person and not the issue






20. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






21. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






22. An expressed opinion - statement - or point of view






23. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






24. To treat one cause among many as if it is the single cause






25. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






26. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






27. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






28. A discussion adhering to parliamentary rules of proposition between two opposing sides






29. An argument whose conclusion does not follow from its premise






30. A suggestion that is offered for consideration or acceptance






31. Sequential relationship is misinterpreted as causal (this caused that)






32. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






33. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






34. Telling only positive things about something or someone - without giving evidence or facts






35. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






36. To reduce complex matters to an either/or logic






37. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






38. Appeal to an unqualified expert






39. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






41. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






42. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






43. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






44. What is the best or most accurate interpretation?






45. The feelings or emotions that are evoked from a word






46. A fact that may be used to infer another fact






47. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






48. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






49. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






50. Inducement to act by argument or reasoning or entreaty