Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






3. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






4. Assumes a statement's conclusion is true without any sufficient evidence






5. To treat one cause among many as if it is the single cause






6. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






7. Does not acknowledge the possibility of a neutral position






8. An emotional appeal that stirs the feelings of the audience/reader/listener






9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






10. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






11. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






12. A suggestion that is offered for consideration or acceptance






13. The process of selecting - organizing - and interpreting our experiences






14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






15. The feelings or emotions that are evoked from a word






16. Sequential relationship is misinterpreted as causal (this caused that)






17. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






20. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






21. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






22. Telling only positive things about something or someone - without giving evidence or facts






23. What is the best or most accurate interpretation?






24. Assumes because one thing is allowed - worse things will occur after






25. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






26. Inducement to act by argument or reasoning or entreaty






27. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






28. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






29. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






30. Statements claiming that some proposition is untrue or incorrect






31. To reduce complex matters to an either/or logic






32. Appeal to an unqualified expert






33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






34. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






35. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






36. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






37. Evidence supporting the team's position or used to denigrate or defeat the opposing view






38. The side that will oppose the proposition






39. The generally held opinion held prior to the debate






40. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






41. Facts - figures - numbers - graphs - charts - polls - surveys






42. What course of action should we take as a government - nation - country - or culture?






43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






44. Takes as evidence what it claims to prove






45. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






46. A fact that may be used to infer another fact






47. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






48. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






49. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






50. The side that will argue the proposition