SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not acknowledge the possibility of a neutral position
Denotation
glittering generality
Limited Options ; Either/Or
Proof
2. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
reason
the unspoken premises of an enthymeme
proposition of definition
Logos
3. Sequential relationship is misinterpreted as causal (this caused that)
Lesser of Two Evils
evidence
Post Hoc - Ergo Propter Hoc
claim
4. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
False Analogy
Lesser of Two Evils
the unspoken premises of an enthymeme
Slippery Slope
5. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
unfinished claim
proposition of definition
testimonials
6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Post Hoc - Ergo Propter Hoc
perception
emotional appeal
basic rhetorical questions
7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
opinion
branding
Slippery Slope
Ethos
8. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Post Hoc - Ergo Propter Hoc
transfer
Lesser of Two Evils
bandwagon
9. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
circumstantial evidence
Rebuttal
reason
10. Telling only positive things about something or someone - without giving evidence or facts
false dichotomy
glittering generality
Propaganda
testimonials
11. A discussion adhering to parliamentary rules of proposition between two opposing sides
fact
bandwagon
Debate
Begging the Question/Assertion
12. A fact that may be used to infer another fact
circumstantial evidence
Post Hoc - Ergo Propter Hoc
emotional appeal
Opposition
13. Statements claiming that some proposition is untrue or incorrect
rhetoric
Opposition
Rebuttal
False Analogy
14. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
physical evidence
Proof
essential information
plain folk
15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Debate
unique claim
claim
Ipse Dixit
16. To treat one cause among many as if it is the single cause
common cause
evidence
the unspoken premises of an enthymeme
emotional appeal
17. The side that will oppose the proposition
testimonials
false dichotomy
Opposition
rhetoric
18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
avant-farde
Propaganda
unfinished claim
19. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
snob appeal
physical evidence
Begging the Question/Assertion
20. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
Denotation
Burden of Proof
evidence
21. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
unfinished claim
Denotation
transfer
perception
22. A suggestion that is offered for consideration or acceptance
Ad Hominem
Lesser of Two Evils
Proposition
snob appeal
23. An expressed opinion - statement - or point of view
branding
opinion
statistical evidence
claim
24. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
False Analogy
rhetoric
Circular Reasoning
Proponent
25. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
circumstantial evidence
proposition of interpretation
fallacy
26. To reduce complex matters to an either/or logic
testimonials
emotional appeal
false dichotomy
glittering generality
27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Connotation
false dichotomy
unfinished claim
circumstantial evidence
28. A false argument; an argument that appears to be logical - but in fact is not logical
characteristics of a 'good' arguer
fallacy
Opposition
snob appeal
29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
circumstantial evidence
Non sequitur
false dichotomy
avant-farde
30. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Proof
Ad Hominem
unique claim
evidence
31. The dictionary definition of a word
reason
unfinished claim
Denotation
fallacy
32. What is the best or most accurate interpretation?
nonessential information
proposition of interpretation
Debate
Burden of Proof
33. The generally held opinion held prior to the debate
statistical evidence
Pathos
Lesser of Two Evils
Status Quo
34. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
fact
Proponent
dramatic evidence
Debate
35. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
false dichotomy
Burden of Proof
Post Hoc - Ergo Propter Hoc
rhetorical claim
36. The side that will argue the proposition
Propaganda
circumstantial evidence
Proponent
basic rhetorical questions
37. Claims attack the person and not the issue
Ad Hominem
Post Hoc - Ergo Propter Hoc
glittering generality
fact
38. What is the best or most accurate definition?
Lesser of Two Evils
proposition of definition
Ipse Dixit
glittering generality
39. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
nonessential information
weasel words
Debate
reason
40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
avant-farde
rhetorical claim
Lesser of Two Evils
reason
41. Takes as evidence what it claims to prove
plain folk
circumstantial evidence
Circular Reasoning
Ipse Dixit
42. The feelings or emotions that are evoked from a word
plain folk
enthymeme
syllogism
Connotation
43. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Limited Options ; Either/Or
Begging the Question/Assertion
Status Quo
44. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Proposition
plain folk
branding
Proof
45. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
circumstantial evidence
nonessential information
False Analogy
opinion
46. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Circular Reasoning
opinion
Proponent
bandwagon
47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
48. Inducement to act by argument or reasoning or entreaty
components of an argument
syllogism
false dichotomy
Persuasion
49. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
unfinished claim
Ethos
Non sequitur
50. Appeal to an unqualified expert
emotional appeal
weasel words
Ipse Dixit
propaganda