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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
syllogism
fact
the unspoken premises of an enthymeme
2. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
plain folk
Proposition
Ad Hominem
3. To reduce complex matters to an either/or logic
rhetoric
false dichotomy
Connotation
Logos
4. A false argument; an argument that appears to be logical - but in fact is not logical
fallacy
transfer
Debate
Ipse Dixit
5. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Debate
Logos
nonessential information
snob appeal
6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
opinion
Begging the Question/Assertion
Proponent
7. A discussion adhering to parliamentary rules of proposition between two opposing sides
rhetorical claim
Denotation
Debate
weasel words
8. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
the unspoken premises of an enthymeme
Slippery Slope
branding
9. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
physical evidence
rhetorical claim
Opposition
bias
10. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Status Quo
fact
bias
Propaganda
11. Claims attack the person and not the issue
Ad Hominem
Logos
Proponent
proposition of definition
12. Facts - figures - numbers - graphs - charts - polls - surveys
propaganda
Circular Reasoning
straw man
statistical evidence
13. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
fallacy
False Analogy
Post Hoc - Ergo Propter Hoc
nonessential information
14. Appeal to an unqualified expert
proposition of interpretation
glittering generality
Ipse Dixit
propaganda
15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
transfer
dramatic evidence
Ethos
straw man
16. Inducement to act by argument or reasoning or entreaty
propaganda
unfinished claim
Pathos
Persuasion
17. Questioning or proving the existence or actuality of some event - action - thing - person
enthymeme
Circular Reasoning
physical evidence
basic rhetorical questions
18. The side that will oppose the proposition
Proponent
characteristics of a 'good' arguer
Lesser of Two Evils
Opposition
19. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
proposition of policy
rhetorical claim
the unspoken premises of an enthymeme
propaganda
20. What is the best or most accurate interpretation?
evidence
weasel words
proposition of interpretation
proposition of policy
21. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Persuasion
branding
testimonials
Ethos
22. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
fallacy
Status Quo
proposition of interpretation
rhetoric
23. Sequential relationship is misinterpreted as causal (this caused that)
false dichotomy
the unspoken premises of an enthymeme
Post Hoc - Ergo Propter Hoc
nonessential information
24. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
essential information
syllogism
proposition of policy
unique claim
25. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
26. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
rhetorical claim
false dichotomy
reason
Ad Hominem
27. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
branding
Denotation
plain folk
rhetoric
28. Assumes that the premise is not ideal - but a wiser choice than the opponent's
bias
proposition of interpretation
Lesser of Two Evils
Ethos
29. An expressed opinion - statement - or point of view
claim
Connotation
bias
Slippery Slope
30. What is the best or most accurate definition?
Ad Hominem
circumstantial evidence
proposition of definition
syllogism
31. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Proposition
basic rhetorical questions
syllogism
32. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Burden of Proof
avant-farde
Connotation
proposition of policy
33. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Pathos
proposition of definition
Proof
34. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
Connotation
statistical evidence
reason
35. Assumes a statement's conclusion is true without any sufficient evidence
weasel words
unfinished claim
Begging the Question/Assertion
Rebuttal
36. An argument whose conclusion does not follow from its premise
unique claim
Non sequitur
reason
proposition of interpretation
37. Assumes because one thing is allowed - worse things will occur after
Circular Reasoning
circumstantial evidence
Lesser of Two Evils
Slippery Slope
38. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
branding
snob appeal
Logos
claim
39. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Ethos
weasel words
straw man
basic rhetorical questions
40. An emotional appeal that stirs the feelings of the audience/reader/listener
rhetorical claim
snob appeal
Debate
Pathos
41. What course of action should we take as a government - nation - country - or culture?
Propaganda
physical evidence
Circular Reasoning
proposition of policy
42. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
plain folk
nonessential information
rhetorical claim
43. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
dramatic evidence
Propaganda
Ad Hominem
components of an argument
44. Telling only positive things about something or someone - without giving evidence or facts
testimonials
glittering generality
Connotation
dramatic evidence
45. Evidence supporting the team's position or used to denigrate or defeat the opposing view
glittering generality
false dichotomy
Ethos
Proof
46. Is it moral - right - wrong - ethical - pretty - ugly?
testimonials
Propaganda
dramatic evidence
proposition of value
47. The generally held opinion held prior to the debate
glittering generality
rhetoric
Status Quo
testimonials
48. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
False Analogy
syllogism
reason
49. The side that will argue the proposition
Proponent
Ipse Dixit
Ad Hominem
bandwagon
50. The process of selecting - organizing - and interpreting our experiences
perception
Limited Options ; Either/Or
straw man
emotional appeal