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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
perception
bandwagon
Proponent
Post Hoc - Ergo Propter Hoc
2. Inducement to act by argument or reasoning or entreaty
Begging the Question/Assertion
essential information
common cause
Persuasion
3. Assumes because one thing is allowed - worse things will occur after
physical evidence
components of an argument
Slippery Slope
proposition of value
4. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Persuasion
proposition of value
Propaganda
testimonials
5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
circumstantial evidence
enthymeme
Ethos
6. The process of selecting - organizing - and interpreting our experiences
enthymeme
perception
syllogism
Slippery Slope
7. A fact that may be used to infer another fact
dramatic evidence
Proof
Slippery Slope
circumstantial evidence
8. To reduce complex matters to an either/or logic
false dichotomy
basic rhetorical questions
statistical evidence
fallacy
9. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
dramatic evidence
basic rhetorical questions
unique claim
10. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
the unspoken premises of an enthymeme
unique claim
reason
transfer
11. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
proposition of policy
Denotation
circumstantial evidence
basic rhetorical questions
12. Appeal to an unqualified expert
Ipse Dixit
Slippery Slope
Limited Options ; Either/Or
perception
13. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
proposition of value
propaganda
common cause
the unspoken premises of an enthymeme
14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
rhetoric
bias
common cause
glittering generality
15. The generally held opinion held prior to the debate
weasel words
fallacy
proposition of interpretation
Status Quo
16. The side that will oppose the proposition
essential information
characteristics of a 'good' arguer
Opposition
proposition of policy
17. The side that will argue the proposition
unfinished claim
Proponent
Burden of Proof
dramatic evidence
18. A discussion adhering to parliamentary rules of proposition between two opposing sides
syllogism
Debate
proposition of policy
Rebuttal
19. Takes as evidence what it claims to prove
rhetoric
fact
Circular Reasoning
Proposition
20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
fallacy
avant-farde
weasel words
Circular Reasoning
21. Is it moral - right - wrong - ethical - pretty - ugly?
enthymeme
proposition of interpretation
proposition of value
Limited Options ; Either/Or
22. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
basic rhetorical questions
unfinished claim
Slippery Slope
glittering generality
23. What is the best or most accurate interpretation?
syllogism
proposition of interpretation
evidence
Proponent
24. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
propaganda
fact
proposition of definition
glittering generality
25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
plain folk
Opposition
opinion
Denotation
26. Questioning or proving the existence or actuality of some event - action - thing - person
emotional appeal
physical evidence
Post Hoc - Ergo Propter Hoc
perception
27. What course of action should we take as a government - nation - country - or culture?
Connotation
proposition of policy
Persuasion
nonessential information
28. A suggestion that is offered for consideration or acceptance
glittering generality
Proposition
proposition of policy
the unspoken premises of an enthymeme
29. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
components of an argument
emotional appeal
opinion
nonessential information
30. Assumes a statement's conclusion is true without any sufficient evidence
dramatic evidence
claim
Post Hoc - Ergo Propter Hoc
Begging the Question/Assertion
31. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
common cause
Proponent
rhetorical claim
emotional appeal
32. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
reason
statistical evidence
False Analogy
enthymeme
33. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
bandwagon
Propaganda
Post Hoc - Ergo Propter Hoc
essential information
34. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Debate
emotional appeal
Pathos
dramatic evidence
35. An argument whose conclusion does not follow from its premise
Status Quo
Non sequitur
Logos
evidence
36. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
false dichotomy
enthymeme
emotional appeal
Propaganda
37. What is the best or most accurate definition?
Circular Reasoning
Burden of Proof
unfinished claim
proposition of definition
38. A false argument; an argument that appears to be logical - but in fact is not logical
Denotation
Ipse Dixit
Opposition
fallacy
39. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
syllogism
false dichotomy
Denotation
40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Status Quo
transfer
statistical evidence
branding
41. An emotional appeal that stirs the feelings of the audience/reader/listener
propaganda
Debate
bias
Pathos
42. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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43. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
fallacy
the unspoken premises of an enthymeme
Lesser of Two Evils
weasel words
44. Evidence supporting the team's position or used to denigrate or defeat the opposing view
opinion
straw man
statistical evidence
Proof
45. Claims attack the person and not the issue
Ad Hominem
Ipse Dixit
false dichotomy
claim
46. Telling only positive things about something or someone - without giving evidence or facts
perception
Debate
glittering generality
Ad Hominem
47. The feelings or emotions that are evoked from a word
statistical evidence
Post Hoc - Ergo Propter Hoc
bias
Connotation
48. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
syllogism
Propaganda
statistical evidence
glittering generality
49. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
common cause
components of an argument
Rebuttal
rhetoric
50. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Proposition
Post Hoc - Ergo Propter Hoc
transfer
emotional appeal