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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






2. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






3. Sequential relationship is misinterpreted as causal (this caused that)






4. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






5. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






6. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






8. Assumes that the premise is not ideal - but a wiser choice than the opponent's






9. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






10. The feelings or emotions that are evoked from a word






11. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






12. A suggestion that is offered for consideration or acceptance






13. Questioning or proving the existence or actuality of some event - action - thing - person






14. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






15. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






16. Claims attack the person and not the issue






17. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






18. What is the best or most accurate interpretation?






19. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






20. Is it moral - right - wrong - ethical - pretty - ugly?






21. A fact that may be used to infer another fact






22. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






23. A false argument; an argument that appears to be logical - but in fact is not logical






24. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






25. To treat one cause among many as if it is the single cause






26. Statements claiming that some proposition is untrue or incorrect






27. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






28. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






29. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






30. Facts - figures - numbers - graphs - charts - polls - surveys






31. What course of action should we take as a government - nation - country - or culture?






32. Telling only positive things about something or someone - without giving evidence or facts






33. Takes as evidence what it claims to prove






34. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






35. Evidence supporting the team's position or used to denigrate or defeat the opposing view






36. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






37. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






39. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






40. Does not acknowledge the possibility of a neutral position






41. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






42. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






43. To reduce complex matters to an either/or logic






44. Assumes a statement's conclusion is true without any sufficient evidence






45. The generally held opinion held prior to the debate






46. The side that will argue the proposition






47. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






48. What is the best or most accurate definition?






49. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






50. Appeal to an unqualified expert







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Can you answer 50 questions in 15 minutes?


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