Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Evidence supporting the team's position or used to denigrate or defeat the opposing view






2. A suggestion that is offered for consideration or acceptance






3. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






6. The dictionary definition of a word






7. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






8. What is the best or most accurate interpretation?






9. An expressed opinion - statement - or point of view






10. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






11. The process of selecting - organizing - and interpreting our experiences






12. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






13. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






15. Questioning or proving the existence or actuality of some event - action - thing - person






16. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






17. What course of action should we take as a government - nation - country - or culture?






18. Claims attack the person and not the issue






19. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






20. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






21. A discussion adhering to parliamentary rules of proposition between two opposing sides






22. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


23. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






24. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






25. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






26. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






27. To treat one cause among many as if it is the single cause






28. An argument whose conclusion does not follow from its premise






29. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






30. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






31. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






32. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






34. Assumes that the premise is not ideal - but a wiser choice than the opponent's






35. A false argument; an argument that appears to be logical - but in fact is not logical






36. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






38. Assumes a statement's conclusion is true without any sufficient evidence






39. Inducement to act by argument or reasoning or entreaty






40. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






41. An emotional appeal that stirs the feelings of the audience/reader/listener






42. The side that will oppose the proposition






43. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






44. Does not acknowledge the possibility of a neutral position






45. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






46. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






47. Takes as evidence what it claims to prove






48. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






49. A fact that may be used to infer another fact






50. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.