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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assumes that the premise is not ideal - but a wiser choice than the opponent's
proposition of interpretation
Logos
Lesser of Two Evils
Ipse Dixit
2. The process of selecting - organizing - and interpreting our experiences
straw man
propaganda
perception
claim
3. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
Denotation
Logos
Begging the Question/Assertion
4. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Pathos
components of an argument
claim
False Analogy
5. A false argument; an argument that appears to be logical - but in fact is not logical
False Analogy
avant-farde
fallacy
weasel words
6. Inducement to act by argument or reasoning or entreaty
Persuasion
plain folk
false dichotomy
perception
7. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
Status Quo
the unspoken premises of an enthymeme
false dichotomy
8. Statements claiming that some proposition is untrue or incorrect
unfinished claim
Proposition
bias
Rebuttal
9. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proposition
Logos
Proof
unfinished claim
10. The feelings or emotions that are evoked from a word
emotional appeal
Connotation
Slippery Slope
Proof
11. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
basic rhetorical questions
Limited Options ; Either/Or
Proponent
12. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Connotation
opinion
rhetorical claim
enthymeme
13. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Lesser of Two Evils
testimonials
avant-farde
Ethos
14. Sequential relationship is misinterpreted as causal (this caused that)
Connotation
Propaganda
Slippery Slope
Post Hoc - Ergo Propter Hoc
15. Assumes a statement's conclusion is true without any sufficient evidence
straw man
Begging the Question/Assertion
False Analogy
Lesser of Two Evils
16. An argument whose conclusion does not follow from its premise
syllogism
reason
Non sequitur
Pathos
17. A discussion adhering to parliamentary rules of proposition between two opposing sides
Ethos
Debate
transfer
Denotation
18. The dictionary definition of a word
Persuasion
Denotation
Burden of Proof
false dichotomy
19. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
bandwagon
Rebuttal
perception
20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Proof
false dichotomy
avant-farde
weasel words
21. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
plain folk
common cause
rhetorical claim
22. What course of action should we take as a government - nation - country - or culture?
Post Hoc - Ergo Propter Hoc
Proof
proposition of policy
Begging the Question/Assertion
23. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Lesser of Two Evils
unique claim
Propaganda
proposition of policy
24. The side that will oppose the proposition
components of an argument
Opposition
fallacy
rhetorical claim
25. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
fact
Ethos
Persuasion
26. An expressed opinion - statement - or point of view
claim
transfer
Status Quo
Non sequitur
27. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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28. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
rhetorical claim
Connotation
unfinished claim
components of an argument
29. Is it moral - right - wrong - ethical - pretty - ugly?
snob appeal
proposition of value
transfer
Limited Options ; Either/Or
30. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
straw man
reason
proposition of policy
31. A fact that may be used to infer another fact
Proposition
syllogism
testimonials
circumstantial evidence
32. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Rebuttal
statistical evidence
Ipse Dixit
Ethos
33. The side that will argue the proposition
Proponent
proposition of interpretation
Logos
Proposition
34. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
opinion
evidence
enthymeme
common cause
35. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
snob appeal
evidence
proposition of policy
statistical evidence
36. The generally held opinion held prior to the debate
Limited Options ; Either/Or
Non sequitur
Propaganda
Status Quo
37. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Burden of Proof
Logos
unfinished claim
38. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
Debate
branding
characteristics of a 'good' arguer
39. Appeal to an unqualified expert
unique claim
Ipse Dixit
fallacy
Opposition
40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
components of an argument
reason
proposition of policy
Logos
41. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
emotional appeal
Pathos
nonessential information
plain folk
42. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
straw man
Status Quo
characteristics of a 'good' arguer
43. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Denotation
Slippery Slope
perception
44. What is the best or most accurate definition?
proposition of definition
Rebuttal
Ethos
syllogism
45. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
rhetoric
nonessential information
basic rhetorical questions
essential information
46. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
essential information
Logos
Ethos
propaganda
47. Facts - figures - numbers - graphs - charts - polls - surveys
Debate
statistical evidence
Proposition
Denotation
48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Proposition
fallacy
branding
unfinished claim
49. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
nonessential information
fact
proposition of value
enthymeme
50. To treat one cause among many as if it is the single cause
Propaganda
rhetoric
reason
common cause
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