Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate definition?






2. To reduce complex matters to an either/or logic






3. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






4. Assumes that the premise is not ideal - but a wiser choice than the opponent's






5. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






6. Takes as evidence what it claims to prove






7. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






8. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






9. A fact that may be used to infer another fact






10. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






11. Does not acknowledge the possibility of a neutral position






12. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






13. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






14. Assumes because one thing is allowed - worse things will occur after






15. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






16. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






17. Claims attack the person and not the issue






18. Appeal to an unqualified expert






19. Telling only positive things about something or someone - without giving evidence or facts






20. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






21. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






22. Inducement to act by argument or reasoning or entreaty






23. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






24. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






25. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






26. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






27. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






28. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






29. The process of selecting - organizing - and interpreting our experiences






30. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






31. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






32. The side that will argue the proposition






33. Assumes a statement's conclusion is true without any sufficient evidence






34. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


35. A false argument; an argument that appears to be logical - but in fact is not logical






36. Statements claiming that some proposition is untrue or incorrect






37. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






38. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






39. The generally held opinion held prior to the debate






40. Questioning or proving the existence or actuality of some event - action - thing - person






41. The feelings or emotions that are evoked from a word






42. An emotional appeal that stirs the feelings of the audience/reader/listener






43. Is it moral - right - wrong - ethical - pretty - ugly?






44. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






45. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






46. Evidence supporting the team's position or used to denigrate or defeat the opposing view






47. A suggestion that is offered for consideration or acceptance






48. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






49. Facts - figures - numbers - graphs - charts - polls - surveys






50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position