Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






2. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






3. What is the best or most accurate interpretation?






4. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






5. Assumes a statement's conclusion is true without any sufficient evidence






6. Questioning or proving the existence or actuality of some event - action - thing - person






7. A discussion adhering to parliamentary rules of proposition between two opposing sides






8. The side that will argue the proposition






9. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






10. Assumes that the premise is not ideal - but a wiser choice than the opponent's






11. Assumes because one thing is allowed - worse things will occur after






12. The process of selecting - organizing - and interpreting our experiences






13. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






14. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






15. To treat one cause among many as if it is the single cause






16. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






17. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






18. The dictionary definition of a word






19. The side that will oppose the proposition






20. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






21. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






22. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






23. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






24. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






25. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






26. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






27. To reduce complex matters to an either/or logic






28. A suggestion that is offered for consideration or acceptance






29. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






30. What is the best or most accurate definition?






31. Telling only positive things about something or someone - without giving evidence or facts






32. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






33. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






34. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






35. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






37. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






38. An argument whose conclusion does not follow from its premise






39. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






40. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






41. Appeal to an unqualified expert






42. An emotional appeal that stirs the feelings of the audience/reader/listener






43. An expressed opinion - statement - or point of view






44. The feelings or emotions that are evoked from a word






45. Does not acknowledge the possibility of a neutral position






46. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


47. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






48. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






49. Sequential relationship is misinterpreted as causal (this caused that)






50. Evidence supporting the team's position or used to denigrate or defeat the opposing view