Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Assumes a statement's conclusion is true without any sufficient evidence






2. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






3. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






4. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






5. Inducement to act by argument or reasoning or entreaty






6. Claims attack the person and not the issue






7. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






8. Appeal to an unqualified expert






9. An expressed opinion - statement - or point of view






10. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






11. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






12. To reduce complex matters to an either/or logic






13. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






15. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






16. Is it moral - right - wrong - ethical - pretty - ugly?






17. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






18. The dictionary definition of a word






19. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






20. A false argument; an argument that appears to be logical - but in fact is not logical






21. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






22. What is the best or most accurate definition?






23. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






24. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






25. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






26. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






27. The feelings or emotions that are evoked from a word






28. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






29. Does not acknowledge the possibility of a neutral position






30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






31. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






32. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


33. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






34. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






35. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






36. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






37. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






38. Telling only positive things about something or someone - without giving evidence or facts






39. Assumes because one thing is allowed - worse things will occur after






40. What course of action should we take as a government - nation - country - or culture?






41. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






42. The side that will argue the proposition






43. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






44. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






45. Assumes that the premise is not ideal - but a wiser choice than the opponent's






46. The generally held opinion held prior to the debate






47. Facts - figures - numbers - graphs - charts - polls - surveys






48. Evidence supporting the team's position or used to denigrate or defeat the opposing view






49. A suggestion that is offered for consideration or acceptance






50. To treat one cause among many as if it is the single cause