Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sequential relationship is misinterpreted as causal (this caused that)






2. What course of action should we take as a government - nation - country - or culture?






3. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






4. Claims attack the person and not the issue






5. An expressed opinion - statement - or point of view






6. Assumes a statement's conclusion is true without any sufficient evidence






7. Assumes because one thing is allowed - worse things will occur after






8. To reduce complex matters to an either/or logic






9. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






11. The side that will oppose the proposition






12. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






13. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






14. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






15. The dictionary definition of a word






16. A suggestion that is offered for consideration or acceptance






17. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






18. A fact that may be used to infer another fact






19. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






20. Takes as evidence what it claims to prove






21. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






22. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






23. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






24. The process of selecting - organizing - and interpreting our experiences






25. An emotional appeal that stirs the feelings of the audience/reader/listener






26. Does not acknowledge the possibility of a neutral position






27. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






28. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






29. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






30. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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31. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






32. The generally held opinion held prior to the debate






33. Appeal to an unqualified expert






34. Statements claiming that some proposition is untrue or incorrect






35. Assumes that the premise is not ideal - but a wiser choice than the opponent's






36. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






37. Telling only positive things about something or someone - without giving evidence or facts






38. Evidence supporting the team's position or used to denigrate or defeat the opposing view






39. To treat one cause among many as if it is the single cause






40. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






41. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






44. An argument whose conclusion does not follow from its premise






45. A discussion adhering to parliamentary rules of proposition between two opposing sides






46. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






47. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






48. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






49. The feelings or emotions that are evoked from a word






50. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.