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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Begging the Question/Assertion
evidence
the unspoken premises of an enthymeme
unique claim
2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
branding
Burden of Proof
components of an argument
unique claim
3. What course of action should we take as a government - nation - country - or culture?
essential information
proposition of policy
False Analogy
claim
4. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
straw man
dramatic evidence
emotional appeal
Ad Hominem
5. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
false dichotomy
Proposition
enthymeme
rhetoric
6. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
rhetorical claim
False Analogy
emotional appeal
characteristics of a 'good' arguer
7. A false argument; an argument that appears to be logical - but in fact is not logical
proposition of interpretation
snob appeal
Opposition
fallacy
8. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Circular Reasoning
circumstantial evidence
weasel words
avant-farde
9. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
physical evidence
snob appeal
Logos
essential information
10. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Logos
components of an argument
basic rhetorical questions
bandwagon
11. A suggestion that is offered for consideration or acceptance
Propaganda
syllogism
Proposition
rhetoric
12. The side that will argue the proposition
nonessential information
Burden of Proof
Proponent
circumstantial evidence
13. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
fallacy
unfinished claim
unique claim
common cause
14. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
nonessential information
reason
syllogism
Burden of Proof
15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Limited Options ; Either/Or
claim
unique claim
16. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
testimonials
evidence
Post Hoc - Ergo Propter Hoc
17. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
characteristics of a 'good' arguer
Logos
circumstantial evidence
18. Telling only positive things about something or someone - without giving evidence or facts
Non sequitur
false dichotomy
glittering generality
Proposition
19. The side that will oppose the proposition
Opposition
Rebuttal
Limited Options ; Either/Or
proposition of interpretation
20. What is the best or most accurate interpretation?
rhetoric
Circular Reasoning
proposition of interpretation
Proof
21. Sequential relationship is misinterpreted as causal (this caused that)
enthymeme
Status Quo
Post Hoc - Ergo Propter Hoc
Proponent
22. An expressed opinion - statement - or point of view
claim
Connotation
fallacy
bandwagon
23. A fact that may be used to infer another fact
circumstantial evidence
False Analogy
unfinished claim
Opposition
24. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
proposition of definition
propaganda
characteristics of a 'good' arguer
Pathos
25. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
proposition of interpretation
bias
Persuasion
Proposition
26. Facts - figures - numbers - graphs - charts - polls - surveys
Non sequitur
statistical evidence
Debate
Pathos
27. A discussion adhering to parliamentary rules of proposition between two opposing sides
transfer
Proponent
characteristics of a 'good' arguer
Debate
28. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
Proof
Non sequitur
Proposition
29. Appeal to an unqualified expert
unfinished claim
snob appeal
Burden of Proof
Ipse Dixit
30. An emotional appeal that stirs the feelings of the audience/reader/listener
Denotation
Pathos
unique claim
rhetorical claim
31. The generally held opinion held prior to the debate
Propaganda
Status Quo
dramatic evidence
testimonials
32. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
components of an argument
Propaganda
Slippery Slope
snob appeal
33. Questioning or proving the existence or actuality of some event - action - thing - person
common cause
physical evidence
nonessential information
basic rhetorical questions
34. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Connotation
rhetorical claim
emotional appeal
perception
35. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
fallacy
false dichotomy
proposition of definition
36. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
branding
the unspoken premises of an enthymeme
Ethos
Circular Reasoning
37. Assumes a statement's conclusion is true without any sufficient evidence
essential information
statistical evidence
enthymeme
Begging the Question/Assertion
38. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
proposition of value
Proponent
enthymeme
Denotation
39. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
rhetorical claim
common cause
plain folk
claim
40. Statements claiming that some proposition is untrue or incorrect
plain folk
Rebuttal
Ethos
Ad Hominem
41. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
unfinished claim
straw man
bandwagon
reason
42. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
emotional appeal
common cause
nonessential information
43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
Status Quo
Ethos
components of an argument
Persuasion
44. An argument whose conclusion does not follow from its premise
Non sequitur
proposition of interpretation
bandwagon
propaganda
45. The feelings or emotions that are evoked from a word
testimonials
unfinished claim
Connotation
proposition of policy
46. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
circumstantial evidence
rhetoric
perception
47. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
the unspoken premises of an enthymeme
Rebuttal
Status Quo
48. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
proposition of value
transfer
Rebuttal
basic rhetorical questions
49. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Proof
nonessential information
Persuasion
Post Hoc - Ergo Propter Hoc
50. The dictionary definition of a word
avant-farde
Denotation
testimonials
Proof
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