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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
fact
Circular Reasoning
claim
2. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Ipse Dixit
characteristics of a 'good' arguer
components of an argument
Propaganda
3. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
Ad Hominem
evidence
Opposition
4. Claims attack the person and not the issue
Ad Hominem
Burden of Proof
plain folk
Proponent
5. What is the best or most accurate definition?
basic rhetorical questions
proposition of definition
Ethos
evidence
6. An emotional appeal that stirs the feelings of the audience/reader/listener
Begging the Question/Assertion
transfer
Pathos
bandwagon
7. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
Connotation
rhetorical claim
Ethos
8. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
bias
Proof
False Analogy
false dichotomy
9. Assumes a statement's conclusion is true without any sufficient evidence
essential information
bandwagon
Begging the Question/Assertion
opinion
10. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
essential information
Proposition
False Analogy
syllogism
11. The process of selecting - organizing - and interpreting our experiences
essential information
Lesser of Two Evils
testimonials
perception
12. The side that will oppose the proposition
Opposition
bias
basic rhetorical questions
proposition of value
13. A false argument; an argument that appears to be logical - but in fact is not logical
characteristics of a 'good' arguer
Burden of Proof
Proposition
fallacy
14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
syllogism
rhetoric
common cause
propaganda
15. What course of action should we take as a government - nation - country - or culture?
basic rhetorical questions
plain folk
Ad Hominem
proposition of policy
16. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
proposition of interpretation
branding
Ad Hominem
weasel words
17. The dictionary definition of a word
components of an argument
Denotation
testimonials
opinion
18. Sequential relationship is misinterpreted as causal (this caused that)
Limited Options ; Either/Or
Post Hoc - Ergo Propter Hoc
Circular Reasoning
Pathos
19. An expressed opinion - statement - or point of view
proposition of policy
Persuasion
claim
proposition of definition
20. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Logos
proposition of value
plain folk
characteristics of a 'good' arguer
21. Statements claiming that some proposition is untrue or incorrect
unique claim
plain folk
Rebuttal
bias
22. Takes as evidence what it claims to prove
avant-farde
Limited Options ; Either/Or
propaganda
Circular Reasoning
23. What is the best or most accurate interpretation?
Persuasion
bias
basic rhetorical questions
proposition of interpretation
24. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
proposition of interpretation
avant-farde
branding
25. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Non sequitur
Post Hoc - Ergo Propter Hoc
unfinished claim
essential information
26. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
physical evidence
statistical evidence
Pathos
27. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Opposition
glittering generality
reason
opinion
28. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Proponent
Slippery Slope
the unspoken premises of an enthymeme
testimonials
29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Proof
avant-farde
Rebuttal
the unspoken premises of an enthymeme
30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
weasel words
dramatic evidence
emotional appeal
Slippery Slope
31. A discussion adhering to parliamentary rules of proposition between two opposing sides
nonessential information
straw man
Debate
Ipse Dixit
32. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Ethos
nonessential information
Denotation
evidence
33. Appeal to an unqualified expert
False Analogy
Ipse Dixit
reason
proposition of value
34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Circular Reasoning
proposition of definition
claim
weasel words
35. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
claim
Rebuttal
Proposition
36. Assumes that the premise is not ideal - but a wiser choice than the opponent's
snob appeal
Logos
Lesser of Two Evils
rhetoric
37. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
Proposition
evidence
Post Hoc - Ergo Propter Hoc
38. An argument whose conclusion does not follow from its premise
Non sequitur
avant-farde
straw man
Proponent
39. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
proposition of interpretation
straw man
propaganda
the unspoken premises of an enthymeme
40. Is it moral - right - wrong - ethical - pretty - ugly?
Propaganda
Non sequitur
proposition of value
weasel words
41. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
characteristics of a 'good' arguer
Persuasion
components of an argument
evidence
42. Does not acknowledge the possibility of a neutral position
proposition of definition
Limited Options ; Either/Or
Ad Hominem
unique claim
43. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
claim
unique claim
Proposition
Connotation
44. Questioning or proving the existence or actuality of some event - action - thing - person
reason
basic rhetorical questions
physical evidence
emotional appeal
45. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
rhetoric
Burden of Proof
essential information
46. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
opinion
rhetoric
Ethos
reason
47. A fact that may be used to infer another fact
Limited Options ; Either/Or
proposition of interpretation
reason
circumstantial evidence
48. To reduce complex matters to an either/or logic
false dichotomy
unique claim
characteristics of a 'good' arguer
Proposition
49. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
Pathos
proposition of definition
physical evidence
50. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
physical evidence
bias
enthymeme
Non sequitur