Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A false argument; an argument that appears to be logical - but in fact is not logical






2. Assumes a statement's conclusion is true without any sufficient evidence






3. Facts - figures - numbers - graphs - charts - polls - surveys






4. Takes as evidence what it claims to prove






5. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






6. Statements claiming that some proposition is untrue or incorrect






7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






8. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






9. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






10. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






11. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






12. The side that will argue the proposition






13. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






14. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






15. To reduce complex matters to an either/or logic






16. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






17. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






18. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






19. What course of action should we take as a government - nation - country - or culture?






20. An expressed opinion - statement - or point of view






21. To treat one cause among many as if it is the single cause






22. Appeal to an unqualified expert






23. Is it moral - right - wrong - ethical - pretty - ugly?






24. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






25. A suggestion that is offered for consideration or acceptance






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






28. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






29. Assumes that the premise is not ideal - but a wiser choice than the opponent's






30. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






31. A fact that may be used to infer another fact






32. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






33. An emotional appeal that stirs the feelings of the audience/reader/listener






34. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






35. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






36. The side that will oppose the proposition






37. Evidence supporting the team's position or used to denigrate or defeat the opposing view






38. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






39. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






40. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






41. The dictionary definition of a word






42. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






43. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






44. An argument whose conclusion does not follow from its premise






45. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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46. Claims attack the person and not the issue






47. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






48. Assumes because one thing is allowed - worse things will occur after






49. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






50. Sequential relationship is misinterpreted as causal (this caused that)