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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Propaganda
nonessential information
unique claim
Rebuttal
2. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
physical evidence
branding
Proponent
snob appeal
3. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Connotation
opinion
enthymeme
4. Evidence supporting the team's position or used to denigrate or defeat the opposing view
nonessential information
circumstantial evidence
Proof
unique claim
5. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Proposition
Non sequitur
straw man
syllogism
6. A fact that may be used to infer another fact
weasel words
circumstantial evidence
Proof
Lesser of Two Evils
7. Does not acknowledge the possibility of a neutral position
fallacy
dramatic evidence
Limited Options ; Either/Or
rhetoric
8. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
rhetoric
plain folk
fact
bias
9. Facts - figures - numbers - graphs - charts - polls - surveys
Begging the Question/Assertion
proposition of policy
testimonials
statistical evidence
10. To treat one cause among many as if it is the single cause
common cause
syllogism
Limited Options ; Either/Or
opinion
11. Appeal to an unqualified expert
components of an argument
Ipse Dixit
Denotation
snob appeal
12. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
nonessential information
emotional appeal
common cause
13. Is it moral - right - wrong - ethical - pretty - ugly?
enthymeme
proposition of value
syllogism
unique claim
14. Assumes that the premise is not ideal - but a wiser choice than the opponent's
emotional appeal
fallacy
Slippery Slope
Lesser of Two Evils
15. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
components of an argument
proposition of policy
rhetorical claim
fact
16. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
snob appeal
Debate
Logos
Rebuttal
17. To reduce complex matters to an either/or logic
Connotation
false dichotomy
Pathos
Proposition
18. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Proponent
false dichotomy
testimonials
reason
19. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Ipse Dixit
Limited Options ; Either/Or
plain folk
20. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
enthymeme
transfer
the unspoken premises of an enthymeme
nonessential information
21. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
opinion
Burden of Proof
Ethos
plain folk
22. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
Rebuttal
Status Quo
rhetorical claim
23. An emotional appeal that stirs the feelings of the audience/reader/listener
proposition of definition
Slippery Slope
Pathos
Proponent
24. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
transfer
Ad Hominem
the unspoken premises of an enthymeme
25. The dictionary definition of a word
circumstantial evidence
Slippery Slope
Denotation
proposition of policy
26. Statements claiming that some proposition is untrue or incorrect
glittering generality
Begging the Question/Assertion
Rebuttal
rhetorical claim
27. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Non sequitur
bias
proposition of policy
the unspoken premises of an enthymeme
28. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
proposition of definition
bias
branding
Circular Reasoning
29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
perception
circumstantial evidence
Lesser of Two Evils
30. Takes as evidence what it claims to prove
transfer
Post Hoc - Ergo Propter Hoc
rhetorical claim
Circular Reasoning
31. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Burden of Proof
enthymeme
weasel words
bandwagon
32. What is the best or most accurate interpretation?
rhetorical claim
unique claim
Non sequitur
proposition of interpretation
33. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
avant-farde
common cause
basic rhetorical questions
34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
False Analogy
evidence
Opposition
emotional appeal
35. The process of selecting - organizing - and interpreting our experiences
perception
basic rhetorical questions
Proof
circumstantial evidence
36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
the unspoken premises of an enthymeme
evidence
plain folk
Ad Hominem
37. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
branding
fact
components of an argument
proposition of value
38. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
Slippery Slope
dramatic evidence
False Analogy
39. The side that will argue the proposition
Slippery Slope
reason
evidence
Proponent
40. Inducement to act by argument or reasoning or entreaty
circumstantial evidence
proposition of definition
plain folk
Persuasion
41. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
nonessential information
false dichotomy
unique claim
branding
42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
proposition of policy
snob appeal
Ipse Dixit
Ethos
43. What course of action should we take as a government - nation - country - or culture?
False Analogy
Debate
proposition of policy
proposition of definition
44. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
characteristics of a 'good' arguer
dramatic evidence
reason
Begging the Question/Assertion
45. A suggestion that is offered for consideration or acceptance
fact
physical evidence
rhetorical claim
Proposition
46. Questioning or proving the existence or actuality of some event - action - thing - person
Slippery Slope
Circular Reasoning
testimonials
physical evidence
47. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
reason
proposition of policy
Proposition
48. Telling only positive things about something or someone - without giving evidence or facts
snob appeal
statistical evidence
physical evidence
glittering generality
49. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
statistical evidence
syllogism
rhetorical claim
50. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
enthymeme
Logos
fallacy