Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






2. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






3. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






5. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






6. A discussion adhering to parliamentary rules of proposition between two opposing sides






7. Statements claiming that some proposition is untrue or incorrect






8. The side that will argue the proposition






9. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






10. Assumes that the premise is not ideal - but a wiser choice than the opponent's






11. Does not acknowledge the possibility of a neutral position






12. Appeal to an unqualified expert






13. A fact that may be used to infer another fact






14. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






16. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






17. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






18. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






19. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






20. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






21. The dictionary definition of a word






22. The process of selecting - organizing - and interpreting our experiences






23. Assumes a statement's conclusion is true without any sufficient evidence






24. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






25. The generally held opinion held prior to the debate






26. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


27. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






28. What is the best or most accurate interpretation?






29. Sequential relationship is misinterpreted as causal (this caused that)






30. An argument whose conclusion does not follow from its premise






31. The side that will oppose the proposition






32. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






33. What is the best or most accurate definition?






34. A suggestion that is offered for consideration or acceptance






35. Questioning or proving the existence or actuality of some event - action - thing - person






36. What course of action should we take as a government - nation - country - or culture?






37. Evidence supporting the team's position or used to denigrate or defeat the opposing view






38. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






39. An emotional appeal that stirs the feelings of the audience/reader/listener






40. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






41. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






43. Claims attack the person and not the issue






44. Is it moral - right - wrong - ethical - pretty - ugly?






45. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






46. Inducement to act by argument or reasoning or entreaty






47. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






48. An expressed opinion - statement - or point of view






49. Assumes because one thing is allowed - worse things will occur after






50. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.