Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The generally held opinion held prior to the debate






2. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






3. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






4. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






5. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






6. Takes as evidence what it claims to prove






7. An argument whose conclusion does not follow from its premise






8. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






9. Does not acknowledge the possibility of a neutral position






10. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






11. Is it moral - right - wrong - ethical - pretty - ugly?






12. Telling only positive things about something or someone - without giving evidence or facts






13. Appeal to an unqualified expert






14. What is the best or most accurate definition?






15. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






16. Sequential relationship is misinterpreted as causal (this caused that)






17. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






18. The side that will argue the proposition






19. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






20. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






21. An expressed opinion - statement - or point of view






22. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






23. Evidence supporting the team's position or used to denigrate or defeat the opposing view






24. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






25. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






26. What is the best or most accurate interpretation?






27. The process of selecting - organizing - and interpreting our experiences






28. Inducement to act by argument or reasoning or entreaty






29. Claims attack the person and not the issue






30. Statements claiming that some proposition is untrue or incorrect






31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






32. A suggestion that is offered for consideration or acceptance






33. What course of action should we take as a government - nation - country - or culture?






34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






35. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






36. Assumes because one thing is allowed - worse things will occur after






37. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






38. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






39. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






40. The side that will oppose the proposition






41. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






42. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






43. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






44. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






45. Questioning or proving the existence or actuality of some event - action - thing - person






46. An emotional appeal that stirs the feelings of the audience/reader/listener






47. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






48. The feelings or emotions that are evoked from a word






49. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






50. The dictionary definition of a word