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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert
Ipse Dixit
claim
Rebuttal
transfer
2. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
straw man
rhetoric
Proponent
Denotation
3. Inducement to act by argument or reasoning or entreaty
Persuasion
Logos
rhetoric
Connotation
4. Assumes a statement's conclusion is true without any sufficient evidence
propaganda
proposition of interpretation
Begging the Question/Assertion
bias
5. Statements claiming that some proposition is untrue or incorrect
Post Hoc - Ergo Propter Hoc
perception
Rebuttal
plain folk
6. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
bias
Logos
reason
branding
7. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
rhetorical claim
characteristics of a 'good' arguer
Denotation
8. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Persuasion
fallacy
Ethos
9. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Logos
essential information
unfinished claim
10. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
characteristics of a 'good' arguer
Propaganda
branding
fact
11. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Ad Hominem
Proposition
testimonials
evidence
12. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Ad Hominem
avant-farde
reason
weasel words
13. The side that will argue the proposition
Proponent
claim
proposition of definition
straw man
14. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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15. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
Connotation
False Analogy
essential information
16. To reduce complex matters to an either/or logic
Opposition
unique claim
false dichotomy
Ethos
17. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
Proponent
propaganda
essential information
Proof
18. Questioning or proving the existence or actuality of some event - action - thing - person
Begging the Question/Assertion
physical evidence
branding
components of an argument
19. Facts - figures - numbers - graphs - charts - polls - surveys
fact
Connotation
Pathos
statistical evidence
20. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
proposition of definition
Connotation
evidence
21. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Persuasion
plain folk
opinion
common cause
22. What course of action should we take as a government - nation - country - or culture?
proposition of policy
evidence
Debate
Proposition
23. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Connotation
Ethos
Post Hoc - Ergo Propter Hoc
basic rhetorical questions
24. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
fact
Non sequitur
Slippery Slope
25. What is the best or most accurate interpretation?
components of an argument
basic rhetorical questions
proposition of interpretation
reason
26. The dictionary definition of a word
statistical evidence
Opposition
Ad Hominem
Denotation
27. To treat one cause among many as if it is the single cause
branding
circumstantial evidence
common cause
Rebuttal
28. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
emotional appeal
dramatic evidence
Debate
29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
physical evidence
false dichotomy
enthymeme
perception
30. The feelings or emotions that are evoked from a word
glittering generality
Connotation
Lesser of Two Evils
characteristics of a 'good' arguer
31. An argument whose conclusion does not follow from its premise
Lesser of Two Evils
Non sequitur
branding
Circular Reasoning
32. The generally held opinion held prior to the debate
perception
bias
Status Quo
rhetorical claim
33. The side that will oppose the proposition
Opposition
Slippery Slope
basic rhetorical questions
Ad Hominem
34. Assumes that the premise is not ideal - but a wiser choice than the opponent's
avant-farde
Lesser of Two Evils
proposition of policy
reason
35. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
proposition of definition
proposition of interpretation
enthymeme
36. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
plain folk
false dichotomy
syllogism
Circular Reasoning
37. Claims attack the person and not the issue
Ad Hominem
propaganda
avant-farde
Pathos
38. A suggestion that is offered for consideration or acceptance
Burden of Proof
Logos
Proposition
Denotation
39. A false argument; an argument that appears to be logical - but in fact is not logical
fact
fallacy
Lesser of Two Evils
Ad Hominem
40. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
avant-farde
Proponent
Begging the Question/Assertion
41. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
bandwagon
reason
Rebuttal
basic rhetorical questions
42. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
snob appeal
rhetorical claim
proposition of interpretation
Propaganda
43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
nonessential information
Logos
snob appeal
plain folk
44. What is the best or most accurate definition?
enthymeme
opinion
proposition of definition
Post Hoc - Ergo Propter Hoc
45. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
syllogism
Begging the Question/Assertion
Lesser of Two Evils
46. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
weasel words
unique claim
snob appeal
avant-farde
47. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Proponent
plain folk
essential information
perception
48. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
false dichotomy
unique claim
dramatic evidence
49. A fact that may be used to infer another fact
circumstantial evidence
unfinished claim
evidence
dramatic evidence
50. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Proposition
evidence
Burden of Proof
Proof
Can you answer 50 questions in 15 minutes?
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