Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert






2. Inducement to act by argument or reasoning or entreaty






3. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






4. Evidence supporting the team's position or used to denigrate or defeat the opposing view






5. The dictionary definition of a word






6. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






7. An emotional appeal that stirs the feelings of the audience/reader/listener






8. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






9. Assumes because one thing is allowed - worse things will occur after






10. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






11. Claims attack the person and not the issue






12. What is the best or most accurate definition?






13. Assumes that the premise is not ideal - but a wiser choice than the opponent's






14. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






15. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






16. An expressed opinion - statement - or point of view






17. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






18. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






19. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






20. A suggestion that is offered for consideration or acceptance






21. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






22. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


23. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






24. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






25. To reduce complex matters to an either/or logic






26. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






27. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






28. The process of selecting - organizing - and interpreting our experiences






29. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






30. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






31. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






32. What is the best or most accurate interpretation?






33. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






34. Assumes a statement's conclusion is true without any sufficient evidence






35. Questioning or proving the existence or actuality of some event - action - thing - person






36. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






37. A discussion adhering to parliamentary rules of proposition between two opposing sides






38. The side that will oppose the proposition






39. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






40. Statements claiming that some proposition is untrue or incorrect






41. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






42. The generally held opinion held prior to the debate






43. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






44. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






45. A false argument; an argument that appears to be logical - but in fact is not logical






46. Facts - figures - numbers - graphs - charts - polls - surveys






47. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






48. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






49. A fact that may be used to infer another fact






50. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-