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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






2. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






3. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






4. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






5. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






6. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






7. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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8. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






9. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






10. Appeal to an unqualified expert






11. Questioning or proving the existence or actuality of some event - action - thing - person






12. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






13. Evidence supporting the team's position or used to denigrate or defeat the opposing view






14. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






15. An expressed opinion - statement - or point of view






16. Telling only positive things about something or someone - without giving evidence or facts






17. To treat one cause among many as if it is the single cause






18. The process of selecting - organizing - and interpreting our experiences






19. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






21. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






22. Does not acknowledge the possibility of a neutral position






23. A discussion adhering to parliamentary rules of proposition between two opposing sides






24. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






25. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






26. To reduce complex matters to an either/or logic






27. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






28. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






29. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






30. A fact that may be used to infer another fact






31. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






32. What course of action should we take as a government - nation - country - or culture?






33. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






34. The generally held opinion held prior to the debate






35. An emotional appeal that stirs the feelings of the audience/reader/listener






36. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






37. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






38. The side that will oppose the proposition






39. Takes as evidence what it claims to prove






40. A false argument; an argument that appears to be logical - but in fact is not logical






41. The side that will argue the proposition






42. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






43. Is it moral - right - wrong - ethical - pretty - ugly?






44. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






45. Sequential relationship is misinterpreted as causal (this caused that)






46. The dictionary definition of a word






47. Claims attack the person and not the issue






48. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






49. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






50. Assumes because one thing is allowed - worse things will occur after







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Can you answer 50 questions in 15 minutes?


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