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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






2. Inducement to act by argument or reasoning or entreaty






3. Assumes because one thing is allowed - worse things will occur after






4. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






6. The process of selecting - organizing - and interpreting our experiences






7. A fact that may be used to infer another fact






8. To reduce complex matters to an either/or logic






9. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






10. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






11. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






12. Appeal to an unqualified expert






13. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






15. The generally held opinion held prior to the debate






16. The side that will oppose the proposition






17. The side that will argue the proposition






18. A discussion adhering to parliamentary rules of proposition between two opposing sides






19. Takes as evidence what it claims to prove






20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






21. Is it moral - right - wrong - ethical - pretty - ugly?






22. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






23. What is the best or most accurate interpretation?






24. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






26. Questioning or proving the existence or actuality of some event - action - thing - person






27. What course of action should we take as a government - nation - country - or culture?






28. A suggestion that is offered for consideration or acceptance






29. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






30. Assumes a statement's conclusion is true without any sufficient evidence






31. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






32. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






33. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






34. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






35. An argument whose conclusion does not follow from its premise






36. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






37. What is the best or most accurate definition?






38. A false argument; an argument that appears to be logical - but in fact is not logical






39. Assumes that the premise is not ideal - but a wiser choice than the opponent's






40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






41. An emotional appeal that stirs the feelings of the audience/reader/listener






42. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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43. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






44. Evidence supporting the team's position or used to denigrate or defeat the opposing view






45. Claims attack the person and not the issue






46. Telling only positive things about something or someone - without giving evidence or facts






47. The feelings or emotions that are evoked from a word






48. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






49. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






50. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.