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Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






2. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






3. The generally held opinion held prior to the debate






4. Claims attack the person and not the issue






5. The dictionary definition of a word






6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






7. Inducement to act by argument or reasoning or entreaty






8. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






9. Assumes a statement's conclusion is true without any sufficient evidence






10. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






11. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






12. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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13. Statements claiming that some proposition is untrue or incorrect






14. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






15. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






16. Facts - figures - numbers - graphs - charts - polls - surveys






17. Questioning or proving the existence or actuality of some event - action - thing - person






18. Sequential relationship is misinterpreted as causal (this caused that)






19. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






20. Is it moral - right - wrong - ethical - pretty - ugly?






21. Appeal to an unqualified expert






22. Evidence supporting the team's position or used to denigrate or defeat the opposing view






23. An emotional appeal that stirs the feelings of the audience/reader/listener






24. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






25. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






26. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






27. Takes as evidence what it claims to prove






28. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






29. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






30. A discussion adhering to parliamentary rules of proposition between two opposing sides






31. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






32. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






33. To treat one cause among many as if it is the single cause






34. The side that will argue the proposition






35. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






36. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






38. A false argument; an argument that appears to be logical - but in fact is not logical






39. What is the best or most accurate interpretation?






40. The side that will oppose the proposition






41. An argument whose conclusion does not follow from its premise






42. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






43. Telling only positive things about something or someone - without giving evidence or facts






44. A fact that may be used to infer another fact






45. The feelings or emotions that are evoked from a word






46. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






47. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






48. What is the best or most accurate definition?






49. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






50. A suggestion that is offered for consideration or acceptance







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Can you answer 50 questions in 15 minutes?


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