Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






2. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






3. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






4. Evidence supporting the team's position or used to denigrate or defeat the opposing view






5. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






6. A fact that may be used to infer another fact






7. Does not acknowledge the possibility of a neutral position






8. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






9. Facts - figures - numbers - graphs - charts - polls - surveys






10. To treat one cause among many as if it is the single cause






11. Appeal to an unqualified expert






12. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






13. Is it moral - right - wrong - ethical - pretty - ugly?






14. Assumes that the premise is not ideal - but a wiser choice than the opponent's






15. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






16. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






17. To reduce complex matters to an either/or logic






18. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






19. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






20. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






21. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






22. A discussion adhering to parliamentary rules of proposition between two opposing sides






23. An emotional appeal that stirs the feelings of the audience/reader/listener






24. Assumes because one thing is allowed - worse things will occur after






25. The dictionary definition of a word






26. Statements claiming that some proposition is untrue or incorrect






27. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






28. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






30. Takes as evidence what it claims to prove






31. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






32. What is the best or most accurate interpretation?






33. Sequential relationship is misinterpreted as causal (this caused that)






34. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






35. The process of selecting - organizing - and interpreting our experiences






36. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






37. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






38. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






39. The side that will argue the proposition






40. Inducement to act by argument or reasoning or entreaty






41. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






43. What course of action should we take as a government - nation - country - or culture?






44. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






45. A suggestion that is offered for consideration or acceptance






46. Questioning or proving the existence or actuality of some event - action - thing - person






47. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






48. Telling only positive things about something or someone - without giving evidence or facts






49. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






50. Assumes a statement's conclusion is true without any sufficient evidence