SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The side that will oppose the proposition
fact
components of an argument
plain folk
Opposition
2. To reduce complex matters to an either/or logic
proposition of value
false dichotomy
plain folk
Denotation
3. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
false dichotomy
enthymeme
characteristics of a 'good' arguer
4. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
False Analogy
proposition of value
rhetorical claim
reason
5. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
opinion
characteristics of a 'good' arguer
enthymeme
branding
6. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
common cause
propaganda
unique claim
7. Facts - figures - numbers - graphs - charts - polls - surveys
statistical evidence
unique claim
proposition of policy
rhetoric
8. A false argument; an argument that appears to be logical - but in fact is not logical
reason
Debate
fallacy
Rebuttal
9. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
Logos
testimonials
bias
Circular Reasoning
10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
fallacy
snob appeal
plain folk
physical evidence
11. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Slippery Slope
physical evidence
bandwagon
testimonials
12. Sequential relationship is misinterpreted as causal (this caused that)
claim
False Analogy
Post Hoc - Ergo Propter Hoc
nonessential information
13. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Propaganda
claim
bias
plain folk
14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
Denotation
fallacy
unique claim
15. An expressed opinion - statement - or point of view
evidence
Status Quo
False Analogy
claim
16. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
the unspoken premises of an enthymeme
Ethos
circumstantial evidence
17. A fact that may be used to infer another fact
circumstantial evidence
unfinished claim
basic rhetorical questions
branding
18. The side that will argue the proposition
Proposition
propaganda
dramatic evidence
Proponent
19. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Pathos
basic rhetorical questions
dramatic evidence
components of an argument
20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Post Hoc - Ergo Propter Hoc
Opposition
False Analogy
weasel words
21. An argument whose conclusion does not follow from its premise
Rebuttal
Non sequitur
Limited Options ; Either/Or
claim
22. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
Persuasion
fallacy
Begging the Question/Assertion
23. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
reason
testimonials
physical evidence
24. Assumes that the premise is not ideal - but a wiser choice than the opponent's
fallacy
propaganda
Burden of Proof
Lesser of Two Evils
25. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Circular Reasoning
unfinished claim
snob appeal
bias
26. The generally held opinion held prior to the debate
unique claim
Limited Options ; Either/Or
circumstantial evidence
Status Quo
27. The process of selecting - organizing - and interpreting our experiences
Begging the Question/Assertion
perception
basic rhetorical questions
bandwagon
28. To treat one cause among many as if it is the single cause
proposition of interpretation
Denotation
common cause
statistical evidence
29. What is the best or most accurate interpretation?
essential information
proposition of interpretation
Debate
physical evidence
30. Inducement to act by argument or reasoning or entreaty
syllogism
Ad Hominem
Persuasion
common cause
31. Statements claiming that some proposition is untrue or incorrect
reason
Burden of Proof
evidence
Rebuttal
32. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
plain folk
Status Quo
rhetoric
dramatic evidence
33. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
plain folk
Opposition
Limited Options ; Either/Or
34. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
35. What is the best or most accurate definition?
proposition of definition
Opposition
branding
emotional appeal
36. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
unique claim
straw man
Burden of Proof
Logos
37. Claims attack the person and not the issue
bandwagon
Ad Hominem
reason
propaganda
38. Appeal to an unqualified expert
Ipse Dixit
Begging the Question/Assertion
physical evidence
propaganda
39. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Proof
unique claim
circumstantial evidence
rhetorical claim
40. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
fallacy
unfinished claim
essential information
41. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
plain folk
proposition of value
evidence
dramatic evidence
42. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
statistical evidence
Debate
Logos
propaganda
43. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
proposition of definition
fact
syllogism
false dichotomy
44. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
straw man
bias
Circular Reasoning
45. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
physical evidence
common cause
reason
Proof
46. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
snob appeal
proposition of policy
nonessential information
Opposition
47. A discussion adhering to parliamentary rules of proposition between two opposing sides
Status Quo
Debate
claim
straw man
48. What course of action should we take as a government - nation - country - or culture?
physical evidence
propaganda
Rebuttal
proposition of policy
49. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
propaganda
emotional appeal
proposition of interpretation
Slippery Slope
50. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
enthymeme
snob appeal
Logos
Debate