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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
proposition of definition
Ethos
Rebuttal
proposition of policy
2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
evidence
Ipse Dixit
fact
3. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Lesser of Two Evils
plain folk
proposition of definition
Proponent
4. Assumes a statement's conclusion is true without any sufficient evidence
Begging the Question/Assertion
essential information
statistical evidence
Lesser of Two Evils
5. To treat one cause among many as if it is the single cause
emotional appeal
proposition of value
bias
common cause
6. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
reason
Slippery Slope
straw man
fact
7. Does not acknowledge the possibility of a neutral position
characteristics of a 'good' arguer
Limited Options ; Either/Or
Persuasion
unfinished claim
8. An emotional appeal that stirs the feelings of the audience/reader/listener
Post Hoc - Ergo Propter Hoc
Pathos
transfer
perception
9. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Propaganda
basic rhetorical questions
False Analogy
syllogism
10. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
statistical evidence
Non sequitur
Limited Options ; Either/Or
testimonials
11. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
unfinished claim
rhetoric
proposition of definition
opinion
12. A suggestion that is offered for consideration or acceptance
unfinished claim
Non sequitur
Ad Hominem
Proposition
13. The process of selecting - organizing - and interpreting our experiences
bias
Status Quo
perception
enthymeme
14. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
the unspoken premises of an enthymeme
Logos
fallacy
bias
15. The feelings or emotions that are evoked from a word
Connotation
proposition of value
unique claim
dramatic evidence
16. Sequential relationship is misinterpreted as causal (this caused that)
Connotation
Ad Hominem
Post Hoc - Ergo Propter Hoc
essential information
17. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
Rebuttal
fact
Ipse Dixit
common cause
18. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
propaganda
nonessential information
enthymeme
perception
19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
propaganda
syllogism
plain folk
fact
20. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Post Hoc - Ergo Propter Hoc
syllogism
Opposition
21. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
perception
enthymeme
dramatic evidence
characteristics of a 'good' arguer
22. Telling only positive things about something or someone - without giving evidence or facts
Ethos
glittering generality
Ipse Dixit
Non sequitur
23. What is the best or most accurate interpretation?
proposition of interpretation
proposition of value
branding
the unspoken premises of an enthymeme
24. Assumes because one thing is allowed - worse things will occur after
characteristics of a 'good' arguer
Logos
Slippery Slope
fallacy
25. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Burden of Proof
Limited Options ; Either/Or
basic rhetorical questions
rhetoric
26. Inducement to act by argument or reasoning or entreaty
Persuasion
testimonials
basic rhetorical questions
false dichotomy
27. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
circumstantial evidence
essential information
bandwagon
28. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Status Quo
Burden of Proof
basic rhetorical questions
bandwagon
29. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
weasel words
dramatic evidence
plain folk
bandwagon
30. Statements claiming that some proposition is untrue or incorrect
Ad Hominem
rhetorical claim
opinion
Rebuttal
31. To reduce complex matters to an either/or logic
straw man
false dichotomy
dramatic evidence
opinion
32. Appeal to an unqualified expert
emotional appeal
common cause
Ipse Dixit
Rebuttal
33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
essential information
evidence
Connotation
Burden of Proof
34. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
weasel words
snob appeal
dramatic evidence
Non sequitur
35. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
essential information
components of an argument
physical evidence
36. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Slippery Slope
Propaganda
Ipse Dixit
37. Evidence supporting the team's position or used to denigrate or defeat the opposing view
bias
perception
Proposition
Proof
38. The side that will oppose the proposition
Lesser of Two Evils
Opposition
propaganda
Pathos
39. The generally held opinion held prior to the debate
statistical evidence
proposition of value
Status Quo
fallacy
40. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
weasel words
avant-farde
branding
Burden of Proof
41. Facts - figures - numbers - graphs - charts - polls - surveys
Lesser of Two Evils
Logos
statistical evidence
Opposition
42. What course of action should we take as a government - nation - country - or culture?
essential information
Status Quo
proposition of policy
fact
43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
common cause
nonessential information
components of an argument
Ipse Dixit
44. Takes as evidence what it claims to prove
rhetoric
weasel words
Circular Reasoning
Logos
45. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
physical evidence
branding
unique claim
Ad Hominem
46. A fact that may be used to infer another fact
characteristics of a 'good' arguer
circumstantial evidence
proposition of interpretation
physical evidence
47. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
propaganda
Burden of Proof
bias
components of an argument
48. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
propaganda
bias
avant-farde
straw man
49. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Logos
Slippery Slope
Ad Hominem
50. The side that will argue the proposition
Burden of Proof
Rebuttal
Proponent
Non sequitur