Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






2. Does not acknowledge the possibility of a neutral position






3. To reduce complex matters to an either/or logic






4. A false argument; an argument that appears to be logical - but in fact is not logical






5. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






6. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






7. A discussion adhering to parliamentary rules of proposition between two opposing sides






8. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






9. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






10. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






11. Claims attack the person and not the issue






12. Facts - figures - numbers - graphs - charts - polls - surveys






13. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






14. Appeal to an unqualified expert






15. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






16. Inducement to act by argument or reasoning or entreaty






17. Questioning or proving the existence or actuality of some event - action - thing - person






18. The side that will oppose the proposition






19. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






20. What is the best or most accurate interpretation?






21. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






22. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






23. Sequential relationship is misinterpreted as causal (this caused that)






24. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






25. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


26. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






27. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






28. Assumes that the premise is not ideal - but a wiser choice than the opponent's






29. An expressed opinion - statement - or point of view






30. What is the best or most accurate definition?






31. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






32. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






33. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






34. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






35. Assumes a statement's conclusion is true without any sufficient evidence






36. An argument whose conclusion does not follow from its premise






37. Assumes because one thing is allowed - worse things will occur after






38. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






39. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






40. An emotional appeal that stirs the feelings of the audience/reader/listener






41. What course of action should we take as a government - nation - country - or culture?






42. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






43. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






44. Telling only positive things about something or someone - without giving evidence or facts






45. Evidence supporting the team's position or used to denigrate or defeat the opposing view






46. Is it moral - right - wrong - ethical - pretty - ugly?






47. The generally held opinion held prior to the debate






48. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






49. The side that will argue the proposition






50. The process of selecting - organizing - and interpreting our experiences