Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






2. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






3. Telling only positive things about something or someone - without giving evidence or facts






4. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






5. The generally held opinion held prior to the debate






6. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






7. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






8. Claims attack the person and not the issue






9. Assumes because one thing is allowed - worse things will occur after






10. To treat one cause among many as if it is the single cause






11. A discussion adhering to parliamentary rules of proposition between two opposing sides






12. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






13. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






14. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






15. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






16. Facts - figures - numbers - graphs - charts - polls - surveys






17. A fact that may be used to infer another fact






18. The side that will argue the proposition






19. Assumes that the premise is not ideal - but a wiser choice than the opponent's






20. Inducement to act by argument or reasoning or entreaty






21. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






22. Assumes a statement's conclusion is true without any sufficient evidence






23. Does not acknowledge the possibility of a neutral position






24. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






25. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






26. An emotional appeal that stirs the feelings of the audience/reader/listener






27. An expressed opinion - statement - or point of view






28. Appeal to an unqualified expert






29. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






30. Statements claiming that some proposition is untrue or incorrect






31. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






32. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






33. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






34. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






35. Takes as evidence what it claims to prove






36. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






37. An argument whose conclusion does not follow from its premise






38. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






39. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






40. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






41. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






42. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


43. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






44. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






45. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






46. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






47. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






48. What is the best or most accurate interpretation?






49. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






50. To reduce complex matters to an either/or logic