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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Telling only positive things about something or someone - without giving evidence or facts
dramatic evidence
glittering generality
Persuasion
Logos
2. Assumes that the premise is not ideal - but a wiser choice than the opponent's
bandwagon
Burden of Proof
Lesser of Two Evils
nonessential information
3. A discussion adhering to parliamentary rules of proposition between two opposing sides
propaganda
Proposition
straw man
Debate
4. To reduce complex matters to an either/or logic
claim
false dichotomy
physical evidence
Ad Hominem
5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
dramatic evidence
characteristics of a 'good' arguer
essential information
6. The feelings or emotions that are evoked from a word
Proof
reason
Connotation
weasel words
7. Appeal to an unqualified expert
Ipse Dixit
Circular Reasoning
proposition of value
physical evidence
8. A fact that may be used to infer another fact
unique claim
Status Quo
components of an argument
circumstantial evidence
9. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
reason
Opposition
Propaganda
false dichotomy
10. Facts - figures - numbers - graphs - charts - polls - surveys
unique claim
Denotation
False Analogy
statistical evidence
11. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
the unspoken premises of an enthymeme
glittering generality
straw man
Persuasion
12. Evidence supporting the team's position or used to denigrate or defeat the opposing view
perception
Pathos
Lesser of Two Evils
Proof
13. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
the unspoken premises of an enthymeme
Non sequitur
enthymeme
14. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
propaganda
Slippery Slope
nonessential information
15. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Connotation
Slippery Slope
transfer
the unspoken premises of an enthymeme
16. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
Ad Hominem
Post Hoc - Ergo Propter Hoc
evidence
Propaganda
17. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
avant-farde
straw man
dramatic evidence
evidence
18. The side that will oppose the proposition
glittering generality
Opposition
false dichotomy
fallacy
19. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
fallacy
Pathos
components of an argument
basic rhetorical questions
20. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
Persuasion
weasel words
Rebuttal
glittering generality
21. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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22. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Denotation
unique claim
avant-farde
Slippery Slope
23. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
nonessential information
Ethos
straw man
Rebuttal
24. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
branding
glittering generality
essential information
25. Assumes because one thing is allowed - worse things will occur after
Slippery Slope
Propaganda
Begging the Question/Assertion
Proof
26. The side that will argue the proposition
testimonials
transfer
fact
Proponent
27. The generally held opinion held prior to the debate
Post Hoc - Ergo Propter Hoc
Status Quo
proposition of policy
Rebuttal
28. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
proposition of interpretation
False Analogy
the unspoken premises of an enthymeme
claim
29. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
plain folk
straw man
Debate
30. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
the unspoken premises of an enthymeme
Pathos
Debate
Persuasion
31. What is the best or most accurate definition?
essential information
testimonials
proposition of definition
Limited Options ; Either/Or
32. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Denotation
unfinished claim
enthymeme
Debate
33. Does not acknowledge the possibility of a neutral position
Rebuttal
Limited Options ; Either/Or
claim
syllogism
34. Claims attack the person and not the issue
physical evidence
reason
Ad Hominem
syllogism
35. Statements claiming that some proposition is untrue or incorrect
nonessential information
rhetorical claim
Rebuttal
Burden of Proof
36. A suggestion that is offered for consideration or acceptance
Proposition
Begging the Question/Assertion
snob appeal
Logos
37. The process of selecting - organizing - and interpreting our experiences
Post Hoc - Ergo Propter Hoc
perception
false dichotomy
claim
38. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
components of an argument
Post Hoc - Ergo Propter Hoc
proposition of policy
39. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
Propaganda
Pathos
Lesser of Two Evils
40. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
proposition of interpretation
plain folk
bandwagon
fact
41. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
bias
testimonials
rhetoric
Circular Reasoning
42. Takes as evidence what it claims to prove
False Analogy
Slippery Slope
Circular Reasoning
proposition of policy
43. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
proposition of interpretation
bandwagon
syllogism
Persuasion
44. Inducement to act by argument or reasoning or entreaty
emotional appeal
Persuasion
opinion
propaganda
45. What course of action should we take as a government - nation - country - or culture?
basic rhetorical questions
enthymeme
proposition of policy
statistical evidence
46. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Lesser of Two Evils
Propaganda
the unspoken premises of an enthymeme
avant-farde
47. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Denotation
essential information
Burden of Proof
Circular Reasoning
48. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Propaganda
testimonials
branding
statistical evidence
49. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
statistical evidence
snob appeal
physical evidence
Limited Options ; Either/Or
50. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of value
nonessential information
Slippery Slope
rhetorical claim