Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Appeal to an unqualified expert






2. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






3. A suggestion that is offered for consideration or acceptance






4. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






5. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






6. To treat one cause among many as if it is the single cause






7. An argument whose conclusion does not follow from its premise






8. What course of action should we take as a government - nation - country - or culture?






9. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






10. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






11. Claims attack the person and not the issue






12. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






13. An emotional appeal that stirs the feelings of the audience/reader/listener






14. Assumes a statement's conclusion is true without any sufficient evidence






15. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






16. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






17. An expressed opinion - statement - or point of view






18. What is the best or most accurate definition?






19. Is it moral - right - wrong - ethical - pretty - ugly?






20. The process of selecting - organizing - and interpreting our experiences






21. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






22. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






23. A fact that may be used to infer another fact






24. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






25. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






26. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






27. To reduce complex matters to an either/or logic






28. Telling only positive things about something or someone - without giving evidence or facts






29. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






30. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






31. The dictionary definition of a word






32. Evidence supporting the team's position or used to denigrate or defeat the opposing view






33. Statements claiming that some proposition is untrue or incorrect






34. What is the best or most accurate interpretation?






35. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






36. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






37. Questioning or proving the existence or actuality of some event - action - thing - person






38. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






39. Does not acknowledge the possibility of a neutral position






40. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






41. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






42. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






43. Sequential relationship is misinterpreted as causal (this caused that)






44. A false argument; an argument that appears to be logical - but in fact is not logical






45. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






46. The side that will oppose the proposition






47. Takes as evidence what it claims to prove






48. The generally held opinion held prior to the debate






49. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






50. Assumes that the premise is not ideal - but a wiser choice than the opponent's