Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What is the best or most accurate interpretation?






2. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






3. A suggestion that is offered for consideration or acceptance






4. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






5. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






6. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style






7. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






8. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way






9. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






10. To reduce complex matters to an either/or logic






11. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






12. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






13. Facts - figures - numbers - graphs - charts - polls - surveys






14. An argument whose conclusion does not follow from its premise






15. A fact that may be used to infer another fact






16. Assumes a statement's conclusion is true without any sufficient evidence






17. Is it moral - right - wrong - ethical - pretty - ugly?






18. Appeal to an unqualified expert






19. Evidence supporting the team's position or used to denigrate or defeat the opposing view






20. Claims attack the person and not the issue






21. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






22. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






23. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






24. Questioning or proving the existence or actuality of some event - action - thing - person






25. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






26. The dictionary definition of a word






27. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






28. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






29. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation






30. Sequential relationship is misinterpreted as causal (this caused that)






31. A discussion adhering to parliamentary rules of proposition between two opposing sides






32. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






33. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






34. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






35. What course of action should we take as a government - nation - country - or culture?






36. Takes as evidence what it claims to prove






37. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






38. The side that will oppose the proposition






39. Assumes because one thing is allowed - worse things will occur after






40. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






41. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






42. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






43. The process of selecting - organizing - and interpreting our experiences






44. Does not acknowledge the possibility of a neutral position






45. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






46. Assumes that the premise is not ideal - but a wiser choice than the opponent's






47. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






48. An expressed opinion - statement - or point of view






49. To treat one cause among many as if it is the single cause






50. Inducement to act by argument or reasoning or entreaty