Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The side that will oppose the proposition






2. The generally held opinion held prior to the debate






3. Statements claiming that some proposition is untrue or incorrect






4. A discussion adhering to parliamentary rules of proposition between two opposing sides






5. The side that will argue the proposition






6. The dictionary definition of a word






7. To reduce complex matters to an either/or logic






8. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






9. Appeal to an unqualified expert






10. Questioning or proving the existence or actuality of some event - action - thing - person






11. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






12. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






13. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






14. Telling only positive things about something or someone - without giving evidence or facts






15. A fact that may be used to infer another fact






16. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






17. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?






18. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style

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19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat






20. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






21. A false argument; an argument that appears to be logical - but in fact is not logical






22. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






23. An argument whose conclusion does not follow from its premise






24. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






25. Takes as evidence what it claims to prove






26. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li






27. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y






28. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






29. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






30. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






31. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.






32. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






33. An expressed opinion - statement - or point of view






34. Facts - figures - numbers - graphs - charts - polls - surveys






35. Sequential relationship is misinterpreted as causal (this caused that)






36. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






37. Assumes that the premise is not ideal - but a wiser choice than the opponent's






38. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






40. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position






41. The feelings or emotions that are evoked from a word






42. Assumes because one thing is allowed - worse things will occur after






43. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






44. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified






45. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






46. What is the best or most accurate definition?






47. What course of action should we take as a government - nation - country - or culture?






48. Evidence supporting the team's position or used to denigrate or defeat the opposing view






49. To treat one cause among many as if it is the single cause






50. An emotional appeal that stirs the feelings of the audience/reader/listener