Test your basic knowledge |

Persuasion

Subject : soft-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Does not acknowledge the possibility of a neutral position






2. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)






3. Sequential relationship is misinterpreted as causal (this caused that)






4. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c






5. Assumes a statement's conclusion is true without any sufficient evidence






6. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?






7. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness






8. Assumes that the premise is not ideal - but a wiser choice than the opponent's






9. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games






10. Telling only positive things about something or someone - without giving evidence or facts






11. A discussion adhering to parliamentary rules of proposition between two opposing sides






12. A fact that may be used to infer another fact






13. Statements claiming that some proposition is untrue or incorrect






14. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s






15. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik






16. To treat one cause among many as if it is the single cause






17. The side that will oppose the proposition






18. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-






19. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.






20. Evidence supporting the team's position or used to denigrate or defeat the opposing view






21. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.






22. A suggestion that is offered for consideration or acceptance






23. An expressed opinion - statement - or point of view






24. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals






25. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.






26. To reduce complex matters to an either/or logic






27. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family






28. A false argument; an argument that appears to be logical - but in fact is not logical






29. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys






30. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with






31. The dictionary definition of a word






32. What is the best or most accurate interpretation?






33. The generally held opinion held prior to the debate






34. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)






35. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position






36. The side that will argue the proposition






37. Claims attack the person and not the issue






38. What is the best or most accurate definition?






39. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup






40. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument






41. Takes as evidence what it claims to prove






42. The feelings or emotions that are evoked from a word






43. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c






44. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.






45. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.






46. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.






47. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style


48. Inducement to act by argument or reasoning or entreaty






49. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!






50. Appeal to an unqualified expert