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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Evidence supporting the team's position or used to denigrate or defeat the opposing view
False Analogy
Slippery Slope
basic rhetorical questions
Proof
2. A suggestion that is offered for consideration or acceptance
fact
Ipse Dixit
Status Quo
Proposition
3. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
basic rhetorical questions
Circular Reasoning
snob appeal
common cause
4. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Slippery Slope
Status Quo
reason
5. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
syllogism
Logos
bias
false dichotomy
6. The dictionary definition of a word
Denotation
plain folk
evidence
Proposition
7. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
testimonials
reason
propaganda
bias
8. What is the best or most accurate interpretation?
proposition of interpretation
proposition of policy
bias
False Analogy
9. An expressed opinion - statement - or point of view
claim
Propaganda
Status Quo
emotional appeal
10. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
claim
dramatic evidence
unique claim
Slippery Slope
11. The process of selecting - organizing - and interpreting our experiences
unfinished claim
perception
Proposition
Propaganda
12. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
Persuasion
syllogism
unfinished claim
13. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
Debate
reason
proposition of interpretation
14. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
proposition of definition
essential information
propaganda
Ad Hominem
15. Questioning or proving the existence or actuality of some event - action - thing - person
physical evidence
Non sequitur
proposition of policy
bandwagon
16. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
straw man
Opposition
fact
snob appeal
17. What course of action should we take as a government - nation - country - or culture?
Post Hoc - Ergo Propter Hoc
avant-farde
Ethos
proposition of policy
18. Claims attack the person and not the issue
Ad Hominem
Denotation
snob appeal
evidence
19. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
straw man
Slippery Slope
propaganda
reason
20. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
glittering generality
emotional appeal
physical evidence
bandwagon
21. A discussion adhering to parliamentary rules of proposition between two opposing sides
Debate
dramatic evidence
Proponent
Persuasion
22. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
23. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
statistical evidence
fact
enthymeme
Non sequitur
24. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
essential information
characteristics of a 'good' arguer
perception
snob appeal
25. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
fallacy
Ad Hominem
Propaganda
emotional appeal
26. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
rhetoric
Burden of Proof
proposition of policy
proposition of interpretation
27. To treat one cause among many as if it is the single cause
common cause
Denotation
Limited Options ; Either/Or
Burden of Proof
28. An argument whose conclusion does not follow from its premise
enthymeme
Post Hoc - Ergo Propter Hoc
Non sequitur
basic rhetorical questions
29. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Ipse Dixit
unfinished claim
Post Hoc - Ergo Propter Hoc
syllogism
30. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
Ethos
basic rhetorical questions
proposition of policy
physical evidence
31. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
false dichotomy
Burden of Proof
Proof
syllogism
32. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
Ad Hominem
propaganda
branding
33. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
bias
fact
evidence
Ethos
34. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
basic rhetorical questions
proposition of value
nonessential information
35. A false argument; an argument that appears to be logical - but in fact is not logical
claim
physical evidence
fallacy
characteristics of a 'good' arguer
36. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
snob appeal
components of an argument
Non sequitur
false dichotomy
37. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
straw man
Persuasion
weasel words
Pathos
38. Assumes a statement's conclusion is true without any sufficient evidence
dramatic evidence
Limited Options ; Either/Or
fact
Begging the Question/Assertion
39. Inducement to act by argument or reasoning or entreaty
proposition of interpretation
False Analogy
fallacy
Persuasion
40. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
Proponent
Post Hoc - Ergo Propter Hoc
snob appeal
nonessential information
41. An emotional appeal that stirs the feelings of the audience/reader/listener
Burden of Proof
snob appeal
Pathos
avant-farde
42. The side that will oppose the proposition
essential information
the unspoken premises of an enthymeme
Opposition
Begging the Question/Assertion
43. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
propaganda
Ipse Dixit
enthymeme
syllogism
44. Does not acknowledge the possibility of a neutral position
Ethos
basic rhetorical questions
Limited Options ; Either/Or
physical evidence
45. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
proposition of policy
proposition of value
Ipse Dixit
the unspoken premises of an enthymeme
46. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
Opposition
rhetorical claim
proposition of interpretation
47. Takes as evidence what it claims to prove
characteristics of a 'good' arguer
Circular Reasoning
Burden of Proof
Slippery Slope
48. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
proposition of policy
reason
the unspoken premises of an enthymeme
proposition of value
49. A fact that may be used to infer another fact
circumstantial evidence
proposition of definition
testimonials
emotional appeal
50. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
Persuasion
evidence
opinion
Circular Reasoning