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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What course of action should we take as a government - nation - country - or culture?
Post Hoc - Ergo Propter Hoc
proposition of policy
Status Quo
emotional appeal
2. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
rhetorical claim
Status Quo
transfer
3. Is it moral - right - wrong - ethical - pretty - ugly?
enthymeme
snob appeal
emotional appeal
proposition of value
4. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
rhetorical claim
proposition of definition
components of an argument
False Analogy
5. Advertisers use celebrities and regular people to endorse products - If it's good enough for astronauts its good enough for you - The official candy bar of the Olympic Games
testimonials
Status Quo
reason
Slippery Slope
6. The process of selecting - organizing - and interpreting our experiences
Denotation
perception
unfinished claim
Persuasion
7. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
bias
opinion
fallacy
avant-farde
8. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Ipse Dixit
evidence
False Analogy
opinion
9. Claims attack the person and not the issue
statistical evidence
Persuasion
Rebuttal
Ad Hominem
10. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Proof
enthymeme
Debate
straw man
11. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
Logos
unique claim
evidence
common cause
12. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
perception
Proof
avant-farde
propaganda
13. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
avant-farde
bandwagon
branding
14. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
evidence
snob appeal
weasel words
common cause
15. Facts - figures - numbers - graphs - charts - polls - surveys
physical evidence
Burden of Proof
statistical evidence
Propaganda
16. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Opposition
bandwagon
physical evidence
Proof
17. The feelings or emotions that are evoked from a word
snob appeal
Connotation
Status Quo
fallacy
18. Telling only positive things about something or someone - without giving evidence or facts
Proof
characteristics of a 'good' arguer
glittering generality
plain folk
19. The side that will argue the proposition
Proponent
Limited Options ; Either/Or
dramatic evidence
bandwagon
20. Questioning or proving the existence or actuality of some event - action - thing - person
Ad Hominem
claim
physical evidence
Denotation
21. What is the best or most accurate interpretation?
glittering generality
plain folk
proposition of interpretation
avant-farde
22. Statements claiming that some proposition is untrue or incorrect
Rebuttal
Slippery Slope
glittering generality
propaganda
23. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Burden of Proof
avant-farde
straw man
Persuasion
24. An argument whose conclusion does not follow from its premise
Non sequitur
Post Hoc - Ergo Propter Hoc
Ipse Dixit
dramatic evidence
25. Assumes because one thing is allowed - worse things will occur after
Rebuttal
Burden of Proof
Slippery Slope
fallacy
26. Takes as evidence what it claims to prove
evidence
bandwagon
Circular Reasoning
dramatic evidence
27. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
emotional appeal
components of an argument
fact
Persuasion
28. A false argument; an argument that appears to be logical - but in fact is not logical
straw man
branding
weasel words
fallacy
29. Appeal to an unqualified expert
dramatic evidence
claim
Proof
Ipse Dixit
30. The side that will oppose the proposition
common cause
Ad Hominem
Burden of Proof
Opposition
31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
avant-farde
basic rhetorical questions
transfer
rhetoric
32. An expressed opinion - statement - or point of view
propaganda
Ethos
claim
snob appeal
33. To treat one cause among many as if it is the single cause
Begging the Question/Assertion
emotional appeal
common cause
Opposition
34. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
unique claim
proposition of definition
reason
Circular Reasoning
35. The dictionary definition of a word
emotional appeal
enthymeme
snob appeal
Denotation
36. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
common cause
Logos
Persuasion
proposition of interpretation
37. An emotional appeal that stirs the feelings of the audience/reader/listener
Status Quo
false dichotomy
Pathos
statistical evidence
38. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
basic rhetorical questions
straw man
weasel words
39. The generally held opinion held prior to the debate
physical evidence
Status Quo
syllogism
plain folk
40. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
statistical evidence
opinion
transfer
propaganda
41. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
fallacy
Proposition
nonessential information
42. To reduce complex matters to an either/or logic
false dichotomy
unique claim
perception
common cause
43. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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44. A discussion adhering to parliamentary rules of proposition between two opposing sides
circumstantial evidence
straw man
proposition of interpretation
Debate
45. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
fallacy
circumstantial evidence
unfinished claim
basic rhetorical questions
46. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
claim
the unspoken premises of an enthymeme
Proposition
perception
47. Sequential relationship is misinterpreted as causal (this caused that)
claim
Connotation
Post Hoc - Ergo Propter Hoc
Lesser of Two Evils
48. The information that is not necessary to understand the passage is called nonessential information. This may include opinions or details that do not add to the main idea of the passage.
physical evidence
nonessential information
Denotation
Opposition
49. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
Lesser of Two Evils
dramatic evidence
unique claim
Proof
50. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
weasel words
enthymeme
Proponent
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