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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Evidence supporting the team's position or used to denigrate or defeat the opposing view
snob appeal
essential information
Ad Hominem
Proof
2. What course of action should we take as a government - nation - country - or culture?
Logos
dramatic evidence
bias
proposition of policy
3. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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4. Inducement to act by argument or reasoning or entreaty
Propaganda
Persuasion
transfer
Pathos
5. The side that will argue the proposition
Proponent
glittering generality
proposition of definition
Proposition
6. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
emotional appeal
the unspoken premises of an enthymeme
unfinished claim
Circular Reasoning
7. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Ethos
Lesser of Two Evils
plain folk
proposition of definition
8. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
enthymeme
false dichotomy
opinion
Ad Hominem
9. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
Proposition
transfer
emotional appeal
snob appeal
10. A false argument; an argument that appears to be logical - but in fact is not logical
essential information
proposition of policy
avant-farde
fallacy
11. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
testimonials
weasel words
Propaganda
proposition of definition
12. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
Proof
reason
Propaganda
plain folk
13. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
basic rhetorical questions
Persuasion
dramatic evidence
reason
14. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
rhetorical claim
unfinished claim
bandwagon
transfer
15. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
essential information
Rebuttal
components of an argument
characteristics of a 'good' arguer
16. An argument whose conclusion does not follow from its premise
Proposition
Non sequitur
bandwagon
evidence
17. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
Connotation
unique claim
Circular Reasoning
18. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
unfinished claim
Non sequitur
bias
snob appeal
19. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
syllogism
basic rhetorical questions
nonessential information
rhetoric
20. Claims attack the person and not the issue
nonessential information
Ad Hominem
fact
components of an argument
21. Appeal to an unqualified expert
Ethos
Ipse Dixit
Proposition
Connotation
22. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
claim
Burden of Proof
evidence
propaganda
23. Statements claiming that some proposition is untrue or incorrect
reason
Rebuttal
circumstantial evidence
basic rhetorical questions
24. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Ethos
straw man
weasel words
claim
25. When you assume that the audience will automatically supply and accept an unspoken premise; construct an argument that does not explicitly state all the premises because you know the audience members will fill in those premises on their own.
characteristics of a 'good' arguer
unfinished claim
enthymeme
essential information
26. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Non sequitur
bandwagon
false dichotomy
27. The dictionary definition of a word
branding
Denotation
Ethos
proposition of definition
28. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
evidence
Connotation
avant-farde
enthymeme
29. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
propaganda
characteristics of a 'good' arguer
False Analogy
enthymeme
30. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
Logos
Pathos
transfer
31. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
Ethos
transfer
propaganda
Proponent
32. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
essential information
glittering generality
Proponent
snob appeal
33. Assumes a statement's conclusion is true without any sufficient evidence
syllogism
Proof
Begging the Question/Assertion
essential information
34. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
opinion
Denotation
bias
weasel words
35. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Status Quo
characteristics of a 'good' arguer
rhetoric
Ethos
36. To reduce complex matters to an either/or logic
evidence
false dichotomy
Rebuttal
bandwagon
37. Is it moral - right - wrong - ethical - pretty - ugly?
proposition of policy
bias
proposition of value
opinion
38. Takes as evidence what it claims to prove
proposition of definition
Circular Reasoning
Ethos
claim
39. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
nonessential information
branding
claim
40. The side that will oppose the proposition
Post Hoc - Ergo Propter Hoc
Opposition
plain folk
dramatic evidence
41. The feelings or emotions that are evoked from a word
claim
Connotation
Ethos
common cause
42. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
rhetorical claim
basic rhetorical questions
physical evidence
opinion
43. Words or images that appeal to the audience's emotions are used. The appeal may be to positive emotions - such as desire for success - or to negative ones - such as fear.
the unspoken premises of an enthymeme
emotional appeal
glittering generality
testimonials
44. A discussion adhering to parliamentary rules of proposition between two opposing sides
fallacy
Denotation
Debate
emotional appeal
45. The process of selecting - organizing - and interpreting our experiences
perception
Ethos
Debate
components of an argument
46. An emotional appeal that stirs the feelings of the audience/reader/listener
Persuasion
Pathos
the unspoken premises of an enthymeme
claim
47. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
unique claim
syllogism
fact
opinion
48. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Post Hoc - Ergo Propter Hoc
enthymeme
testimonials
bandwagon
49. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
avant-farde
Logos
Post Hoc - Ergo Propter Hoc
characteristics of a 'good' arguer
50. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
Rebuttal
plain folk
dramatic evidence
basic rhetorical questions