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Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sequential relationship is misinterpreted as causal (this caused that)
Post Hoc - Ergo Propter Hoc
fallacy
Circular Reasoning
Lesser of Two Evils
2. What course of action should we take as a government - nation - country - or culture?
proposition of policy
opinion
evidence
plain folk
3. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
bandwagon
Circular Reasoning
physical evidence
Propaganda
4. Claims attack the person and not the issue
unique claim
Ad Hominem
Rebuttal
fact
5. An expressed opinion - statement - or point of view
False Analogy
Ad Hominem
claim
Slippery Slope
6. Assumes a statement's conclusion is true without any sufficient evidence
Proponent
transfer
Burden of Proof
Begging the Question/Assertion
7. Assumes because one thing is allowed - worse things will occur after
Ethos
weasel words
bias
Slippery Slope
8. To reduce complex matters to an either/or logic
false dichotomy
glittering generality
transfer
bandwagon
9. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
false dichotomy
Propaganda
weasel words
Limited Options ; Either/Or
10. Ordinary people sell a message. You are to believe that because these people are like you - they can be trusted.
plain folk
Limited Options ; Either/Or
Status Quo
characteristics of a 'good' arguer
11. The side that will oppose the proposition
unfinished claim
proposition of definition
Opposition
glittering generality
12. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
avant-farde
Proposition
snob appeal
Burden of Proof
13. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
dramatic evidence
Propaganda
Proof
nonessential information
14. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
syllogism
plain folk
False Analogy
Burden of Proof
15. The dictionary definition of a word
Proposition
Denotation
bias
common cause
16. A suggestion that is offered for consideration or acceptance
Connotation
Non sequitur
Slippery Slope
Proposition
17. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
reason
unique claim
Pathos
components of an argument
18. A fact that may be used to infer another fact
unique claim
essential information
circumstantial evidence
Lesser of Two Evils
19. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
Limited Options ; Either/Or
False Analogy
Ethos
weasel words
20. Takes as evidence what it claims to prove
physical evidence
Circular Reasoning
common cause
bandwagon
21. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
snob appeal
circumstantial evidence
rhetoric
Proponent
22. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
snob appeal
fact
proposition of policy
nonessential information
23. Advertisers sometimes use words or phrases that seem significant - but on closer inspection they are actually meaningless - e.g. 'Leaves dishes virtually spotless.' We have seen so many ad claims that we have learned to tune out weasels. You are sup
unique claim
transfer
glittering generality
weasel words
24. The process of selecting - organizing - and interpreting our experiences
Status Quo
Debate
Ad Hominem
perception
25. An emotional appeal that stirs the feelings of the audience/reader/listener
Pathos
Connotation
statistical evidence
Limited Options ; Either/Or
26. Does not acknowledge the possibility of a neutral position
Begging the Question/Assertion
Limited Options ; Either/Or
dramatic evidence
emotional appeal
27. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
bias
basic rhetorical questions
perception
proposition of policy
28. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
snob appeal
perception
Post Hoc - Ergo Propter Hoc
29. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fact
Status Quo
transfer
circumstantial evidence
30. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
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31. Propaganda is a systematic way of spreading beliefs through a combination of facts - opinions disguised as facts - and repetition. Sometimes there is also some stretching of the truth. When you read - decide whether the author is trying to persuade y
straw man
emotional appeal
propaganda
statistical evidence
32. The generally held opinion held prior to the debate
syllogism
branding
Status Quo
Ad Hominem
33. Appeal to an unqualified expert
opinion
statistical evidence
Burden of Proof
Ipse Dixit
34. Statements claiming that some proposition is untrue or incorrect
unfinished claim
Ipse Dixit
opinion
Rebuttal
35. Assumes that the premise is not ideal - but a wiser choice than the opponent's
propaganda
Lesser of Two Evils
emotional appeal
Proof
36. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
branding
proposition of value
Proof
Post Hoc - Ergo Propter Hoc
37. Telling only positive things about something or someone - without giving evidence or facts
glittering generality
Debate
nonessential information
fallacy
38. Evidence supporting the team's position or used to denigrate or defeat the opposing view
Proof
evidence
unique claim
Post Hoc - Ergo Propter Hoc
39. To treat one cause among many as if it is the single cause
common cause
fallacy
Logos
snob appeal
40. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
Status Quo
syllogism
bias
False Analogy
41. When you read a nonfiction passage - you must decide what information is important and what is not. What you must remember is the essential information. Essential information is necessary to understand a passage. This includes the main idea and the s
Rebuttal
fallacy
essential information
Slippery Slope
42. An ethical appeal that establishes the speaker's or writer's credibility and trustworthiness
enthymeme
Status Quo
Ethos
False Analogy
43. A logical appeal or an appeal to reason (facts - statistics - and expert testimony)
Logos
proposition of policy
weasel words
Ad Hominem
44. An argument whose conclusion does not follow from its premise
fallacy
unique claim
Begging the Question/Assertion
Non sequitur
45. A discussion adhering to parliamentary rules of proposition between two opposing sides
components of an argument
circumstantial evidence
Debate
Begging the Question/Assertion
46. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Ethos
emotional appeal
basic rhetorical questions
straw man
47. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
Persuasion
unfinished claim
nonessential information
Proof
48. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
bias
Proof
nonessential information
the unspoken premises of an enthymeme
49. The feelings or emotions that are evoked from a word
Denotation
fallacy
Connotation
Ipse Dixit
50. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
transfer
emotional appeal
proposition of value
Debate