SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Persuasion
Start Test
Study First
Subject
:
soft-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The feelings or emotions that are evoked from a word
propaganda
straw man
Connotation
opinion
2. To reduce complex matters to an either/or logic
circumstantial evidence
false dichotomy
characteristics of a 'good' arguer
Begging the Question/Assertion
3. Advertisers intentionally do not finish a comparison - Our Candy is Sweetest - The safer car for your family
rhetoric
emotional appeal
dramatic evidence
unfinished claim
4. What course of action should we take as a government - nation - country - or culture?
Pathos
fallacy
glittering generality
proposition of policy
5. Does not acknowledge the possibility of a neutral position
Limited Options ; Either/Or
testimonials
proposition of value
perception
6. control the frame: how we see and understand the argument - good use of language: be aware of the language - be aware of the question and answer: try to be on offense instead of defense - think about your presentation style
7. Narrative (story) - anecdotal (brieft tale or story that lends itself to but does not prove a conclusion) - participation - demonstation - performance - testimonial (eyewitness - expert - authority - celebrity)
False Analogy
Debate
dramatic evidence
emotional appeal
8. What's my message? - Who's my audience? - How should I adapt my message to my specific audience? - What's my rhetorical strategy? - What's my goal?
Slippery Slope
characteristics of a 'good' arguer
basic rhetorical questions
unique claim
9. A discussion adhering to parliamentary rules of proposition between two opposing sides
Logos
Debate
physical evidence
claim
10. Questioning or proving the existence or actuality of some event - action - thing - person
Proponent
statistical evidence
Connotation
physical evidence
11. Improve our ability to argue for our views and perspectives - Improve our ability to provide counter-arguments to other people's arguments - Improve our ability to assess the legitimacy of arguments in general.
components of an argument
reason
fallacy
emotional appeal
12. A false argument; an argument that appears to be logical - but in fact is not logical
dramatic evidence
fallacy
fact
unique claim
13. An argument whose conclusion does not follow from its premise
snob appeal
Non sequitur
physical evidence
Lesser of Two Evils
14. Advertisers make it seem that the product is so new that you will be the first on the block to have it - The motor car is the magic carpet of modern times - Something new for the boys
Status Quo
Pathos
avant-farde
claim
15. Advertisers ask rhetorical questions or make statments so that consumers associate certain ideas and emotions with their products - on't you want the best protection you can get with your deoderant? - Wouldn't you love a Sunway Airlines Vacation?
Status Quo
rhetorical claim
Proponent
Ethos
16. The process of selecting - organizing - and interpreting our experiences
perception
components of an argument
circumstantial evidence
Begging the Question/Assertion
17. This technique wants you to associate the good feelings created in the ad with the product - Because you deserve it - We want you to have the best.
straw man
transfer
dramatic evidence
Denotation
18. Assumes a statement's conclusion is true without any sufficient evidence
enthymeme
Begging the Question/Assertion
nonessential information
Slippery Slope
19. The ability to make a 'rational' link between your claim and evidence - which helps the audience consent to your argument
transfer
reason
components of an argument
Status Quo
20. A statement that cannot be proved true. It is something that someone/author thinks - believes - feels. Some clue words associated with opinions are; think. appears - feel - believes. seems.
perception
opinion
Status Quo
Ipse Dixit
21. Telling only positive things about something or someone - without giving evidence or facts
rhetorical claim
the unspoken premises of an enthymeme
avant-farde
glittering generality
22. Advertisers try to make their products stand out by focusing on a single element that is found only in their product - hoping that consumers will think this means their product is better - he only breathmint that has retsyn - There's nothing else lik
unique claim
common cause
Propaganda
Logos
23. Inducement to act by argument or reasoning or entreaty
Persuasion
characteristics of a 'good' arguer
the unspoken premises of an enthymeme
Proposition
24. The side that will argue the proposition
Proponent
components of an argument
Persuasion
Opposition
25. Facts - conditions - statements - beliefs or views that others can observe and potentially agree with
evidence
fact
basic rhetorical questions
emotional appeal
26. We call agree on the proper definitions of freedom and democracy - we can all agree that freedom and democracy are inherently good and are worth fighting a war - we agree that American freedom and American democracy are applicable to a non-American c
Status Quo
Debate
the unspoken premises of an enthymeme
Ethos
27. The generally held opinion held prior to the debate
snob appeal
Status Quo
evidence
physical evidence
28. Evidence supporting the team's position or used to denigrate or defeat the opposing view
propaganda
nonessential information
Persuasion
Proof
29. An argument based on two premises and a conclusion that is logically true - E.g. vegetarian do not eat meat - I am a vegetarian - Therefore - I do not eat meat
reason
snob appeal
syllogism
Connotation
30. A concept whose truth can be proved/ a statement that can proved true - E.g. See if You can Reduce Your Debt Payments up to 50% or more with a Free Financial Evaluation!- FREE SHIPPING & 3 FREE Gifts with your order of $55 or more!!!
fallacy
Pathos
Rebuttal
fact
31. Claims attack the person and not the issue
evidence
unique claim
Connotation
Ad Hominem
32. The side that will oppose the proposition
Opposition
transfer
glittering generality
reason
33. To misrepresent your opponents argument; to seemingly refute your opponent's argument when in fact you have not accurately described his/her position
Non sequitur
fallacy
Post Hoc - Ergo Propter Hoc
straw man
34. Sequential relationship is misinterpreted as causal (this caused that)
perception
Post Hoc - Ergo Propter Hoc
unfinished claim
False Analogy
35. The business technique that uses narration and storytelling to evoke a particular experience of a product - person - company. Also used to promote particular lifestyles. By consuming this bran - you participate within this lifestyle - e.g. Starbucks-
Proposition
Rebuttal
branding
rhetorical claim
36. Assumes that the premise is not ideal - but a wiser choice than the opponent's
Lesser of Two Evils
Begging the Question/Assertion
Connotation
Rebuttal
37. Dissimilarities between two things are so much greater than their similarities - that their connection is unjustified
perception
False Analogy
Ethos
branding
38. Tries to persuade the reader to do - think - or buy something because it is popular or everyone is doing it - The famous McDonald's billboards displaying how many hamburgers the restaurants have sold. Mocked by Jerry Seinfeld: 'How insecure is this c
Proponent
Circular Reasoning
bandwagon
glittering generality
39. Is it moral - right - wrong - ethical - pretty - ugly?
Rebuttal
circumstantial evidence
enthymeme
proposition of value
40. An author may write with bias - an unfair fondness or dislike for something. For example - suppose an author believes that the government should be tougher on teen crime. If the author wrote an article about teenage crime - his/her bias would most li
False Analogy
bias
essential information
emotional appeal
41. The study of persuasion and its ways and means - the science of discourse - well-crafted communication that helps your achieve your persona - social - and/or political goals
Proposition
Proponent
statistical evidence
rhetoric
42. An expressed opinion - statement - or point of view
claim
Persuasion
the unspoken premises of an enthymeme
propaganda
43. Persuading by making people feel as though they are one of the elite if they are using a particular product or thinking a certain way
unique claim
reason
snob appeal
essential information
44. A fact that may be used to infer another fact
circumstantial evidence
Lesser of Two Evils
bias
Ipse Dixit
45. The dictionary definition of a word
plain folk
Connotation
Denotation
opinion
46. To treat one cause among many as if it is the single cause
glittering generality
bandwagon
rhetoric
common cause
47. Deliberate spreading information - ideas - or rumors to help or harm a person - group - movement - institution or nation
common cause
Propaganda
Proponent
evidence
48. Takes as evidence what it claims to prove
essential information
claim
false dichotomy
Circular Reasoning
49. The affirmative or positive side is proposing a (new) position or resolution. Therefore it falls to this side to show evidence for that position
Burden of Proof
Logos
Status Quo
transfer
50. Facts - figures - numbers - graphs - charts - polls - surveys
Logos
statistical evidence
Post Hoc - Ergo Propter Hoc
proposition of definition