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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When manufacturers and wholesales seek to control the retail prices of their goods and services
Opportunistic Buying
Flexible Pricing
Vertical Price Fixing
Threats
2. Whereby a retailers sells to consumers through multiple retail formats
Frequency
Community Shopping Center
Limited Decision Making
Multi-Channel Retailing
3. Large retailers seek to reduce competition by selling goods and services at very low prices - thus causing small retailers to go out of business
Straight (Gridiron) Traffic Flow
Off-Price Chain
Predatory Pricing
Purchase Motivation Product Groupings
4. Consists of apparel - furniture - autos - and other products for which the retailer must carry a variety of products in order to give customers a proper selection
Class Consciousness
Sales Promotion
Neighborhood Business District
Assortment Merchandise
5. When two or more retailers or a manufacturers/wholesalers share the advertising costs
Model Stock Approach
Cooperative Advertising
Trading Area Overlap
Nongoods Services
6. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Multiple-Unit Pricing
Multi-Channel Retailing
Generic Brands
Strategy Mix
7. Era we in now - death of the middle market. Mass merchandising and niche retailing are popular
Channel Control
RFID (radio frequency identification)
Expected Customer Service
Bifurcated Retailing
8. Software which combines digitized mapping with key locational data to graphically depict trading-area characteristics such as population demographics; data on consumer purchases; and listings of current - proposed and competitor locations
Bait-and-Switch Advertising
Niche Retailing
Geographical Information System
Department Store
9. Produces and controlled by manufacturers. they are usually well known and supported by manufacturer ads - somewhat pre-sold to consumers - require limited retailer involvement in marketing - and often represent maximum quality
Manufacturer (national) Brands
Slotting Allowances
Percentage-of-Sales Method
Minimum-Price Laws
10. Has a provision allowing rent to increase if a property owner's taxes - heating bills - insurance or other expenses rise beyond a certain point
Maintenance-Increase-Recoupment Lease
Dollar Control
Forecasts
Inventory Management
11. Involves the retailers collecting an assortment of goods and services from various sources - buying them in large quantity - and offering to sell them in small quantities to consumers
Sorting Process
Supervision
Markup Pricing
Data-Base Retailing
12. When a retailer gathers - integrates - applies - and stores information related to specific subject areas
Cost-Oriented Pricing
Data-Base Management
Consignment Purchase
Direct Selling
13. Involves both the use of automatic teller machines (ATMs) and the instant processing of retail purchases. it allows centralized record keeping and lets customers complete transactions whenever they want
Percentage Variation Method
Rented-Goods Services
Consumer Loyalty (Frequent Shopper) Programs
Electronic Banking
14. Aka power retailer - an especially large specialty store that features and enormous selection in its category at relatively low prices
Category Killer
Mazur Plan
Strategy Mix
Resident Buying Office
15. Delineates trading areas on the basis of the product assortment carried at various shopping locations - travel times from the shopper's home to alternative locations - and the sensitivity of the kind of shopping to travel time
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16. Assumes new merchandise is sold first - while older stock remains in inventory
Value (customer)
Mazur Plan
LIFO (last-in-first-out) Method
Social Responsibility
17. Laws whereby some retailers must express both the total price of an item and its price per unit of measure
Price Lining
Food-Based Superstore
Purchase Motivation Product Groupings
Unit Pricing
18. The mix of stores within a district or shopping center
Direct Selling
Diversification
Retail Balance
Target Marketing
19. Any item a retailer owns with monetary value
Supercenter
Internal Secondary Data
Assets
Goal-Oriented Job Description
20. A retailer advertises and sells selected items in its goods/service assortment at less than the usual profit margins. goal is to increase customer traffic for the retailer so that it can sell other regularly prices goods
Single-Channel Retailing
Point-of-Purchase Display
Leader Pricing
Reverse Logistics
21. Where the same customers are served by both branches
Trading Area Overlap
Visual Merchandising
Opportunistic Buying
Retail Promotion
22. A retailer adjusts shelf-space allocations to respond to customer and other differences among local markets
Micromerchandising
Public Relations
Multi-Channel Retailing
Retail Audit
23. Larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store
Customer Loyalty
Supply Chain
Assortment Merchandise
Food-Based Superstore
24. The basic format or structure of a business
Selective Distribution
Retail Institution
Solution Selling
Product Life Cycle
25. Consists of all the levels of independently owned businesses along a channel of distribution
Odd Pricing
Need-Satisfaction Approach
Family Life Cycle
Vertical Marketing System
26. Shipping goods right from suppliers to individual stores. workds best with retailers who utilize EDI
Need-Satisfaction Approach
Stock Turnover
Want Book (Want Slip)
Direct Store Distribution (DSD)
27. A type of retail institution that is a department in a retail store that is rented to an outside party
Cost of Goods Sold
PMs (Promotional or Push Monies)
Leased Department
Flea Market
28. Retailers and suppliers regularly exchange information through their computers with regard to inventory levels - delivery times - unit sales and so on of a particular item
Observation
Electronic Data Interchange (EDI)
Secondary Business District (SBD)
Evaluation of Alternatives
29. Describes how traditional family moves from bachelorhood to children to solitary retirement
One-Price Policy
Family Life Cycle
Traditional Department Store
Post-Purchase Behavior
30. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Graduated Lease
Assortment Display
Operating Expenditures
Controllable Variables
31. The efficiency with which a retail strategy is carried out
Productivity
Observation
Mergers
Distributed Promotion Effort
32. Analyzes a firm's performance in one area of the strategy mix or operations - such as the credit function - customer service - merchandise assortment - or interior display
Vertical Retail Audit
Non-probability Sample
Electronic Banking
Organization Chart
33. Projections of expected retail sales for given periods
Forecasts
All-You-Can-Afford Method
Prestige Pricing
Huff's Law of Shopper Attraction
34. Outlines a retailer's planned expenditures for a given time based on expected performance
Strategy Mix
Stock Turnover
Post-Purchase Behavior
Budgeting
35. The customer group sought by a retailer
Target Marketing
Operating Expenditures
Vending Machine
Retailing
36. A retailer purposely adjusts markups by merchandise category
Variable Markup Policy
Employee Empowerment
Limited Decision Making
Reorder Point
37. Appeals to the consumer's urge to buy product and the amount of time she or he is willing to spend on shopping
Multi-Channel Retailing
Information Search
Purchase Motivation Product Groupings
Reorder Point
38. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold
Augmented Customer Service
Contingency Pricing
Customer Loyalty
Stock Turnover
39. An open air shopping site that typically includes 150 -000 to 500 -000 square feet of space dedicated to upscale - well-known specialty stores
Lifestyle Center
Survey
Category Killer
Analog Model
40. The manner of providing a job environment that encourages employee accomplishment
Observation
Supervision
Specialog
Strategy Mix
41. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
Warehouse Store
Feedback
RFID (radio frequency identification)
Sales Manager
42. A form of multi-channel retailing which engages in more than one type of distribution arrangement
Relationship Retailing
Dual Marketing
Debit Card System
Direct Product Profitability (DPP)
43. Aka store brands; contains names designated by wholesales or retailers - are more profitable to retailers - are better controlled by retailers - are not sold by competing retailers - are less expensive for consumer and lead to customer loyalty to ret
Electronic Article Surveillance
Basic Stock List
Private (dealer) Brands
Primary Trading Area
44. An unincorporated retail firm owned by two or more persons - each with a financial interest
Partnership
Initial Markup
Competition-Oriented Pricing
Never-Out List
45. Whereby a retailer sells to consumers through one retail format - may be store-bsed or non-store based
Initial Markup
Sales Promotion
Objectives
Single-Channel Retailing
46. A positioning approach whereby retailers offer a discount or value-oriented image - a wide and/or deep merchandise selection and large store facilities
Mass Merchandising
Logistics
Diversified Retailer
Wheel of Retailing
47. When a retailer acts in the best interests of society - as well as itself
Opportunities
Micromerchandising
Channel of Distribution
Social Responsibility
48. The difference between net sales and the cost of goods sold; it consists of operating expenses plus net profit
Unit Control
Retail Organization
Gross Profit (margin)
Public Relations
49. Appeals to price-conscious consumers - who must be members to shop there
Total Retail Experience
Business Format Franchising
Membership (Warehouse) Club
Cooperative Buying
50. Anticipates the information needs of retail managers; collects - organizes - and stores relevant data on a continuous basis; and directs the flow of information to the proper decision makers
Organization Chart
Retail Organization
Retail Information System
Rented-Goods Services