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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An unplanned shopping area that appeals to the convenience shopping and service needs of a single residential area
Neighborhood Business District
Channel Control
Scrambled Merchandising
Business Format Franchising
2. A form of revolving account; no interest is assessed if a person pays a bill in full when it is due. when a person makes a partial payment - he or she is assessed interest monthly on the unpaid balance
Option Credit Account
Single-Channel Retailing
Situation Analysis
Basic Stock List
3. Selling goods and services to a broad spectrum of consumers
Organizational Mission
Franchising
Direct Selling
Mass Marketing
4. Lets consumers bargain over prices; those who are good at it obtain lower prices
Value Chain
Flexible Pricing
Primary Data
Order-Getting Salesperson
5. An inexpensive display that leaves merchandise in the original carton
Cut Case
Objectives
Operations Blueprint
Channel of Distribution
6. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Reorder Point
Contingency Pricing
Straight (Gridiron) Traffic Flow
Percentage Variation Method
7. A global electronic superhighway of computer networks that use a common protocol and that are linked by telecommunication lines and satellite
Limited Decision Making
Productivity
Internet
Classification Merchandising
8. A departmentalized food store with a wide range of food and related products; sales of general merchandise are rather limited
Reverse Logistics
Retail Strategy
Conventional Supermarket
Public Relations
9. A retailers ets prices by adding per-unit merchandise costs - retail operating expenses and desired profit
Markup Pricing
Sales Opportunity Grid
Variable Markup Policy
Financial Merchandise Management
10. Used by retailers that promote seasonally
Convenience Store
Culture
Massed Promotion Effort
Retail Strategy
11. A type of retail institution that is a department in a retail store that is rented to an outside party
Net Sales
Impulse Purchases
Leased Department
Variety Store
12. Available from sources outside the firm
External Secondary Data
Social Class
Operations Blueprint
Retail Method of Accounting
13. A form of multi-channel retailing which engages in more than one type of distribution arrangement
Chain
Recruitment
Multiple-Unit Pricing
Dual Marketing
14. Retail prices are set at levels below even dollar values; the assumption is that people feel these prices represent discounts or that the amounts are beneath consumer price ceilings
Mystery Shoppers
Odd Pricing
Specialog
Budgeting
15. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Department Store
Strategy Mix
Variable Markup Policy
Experiential Merchandising
16. Relates to the quantites of merchandise a retailer handles during a stated period
Unit Control
Secondary Business District (SBD)
Book (Perpetual) Inventory System
Reorder Point
17. A way to control inventory investment by systematically set stock levels at which new orders must be placed; based on three factors - order lead time - usage rate and safety stock (lead time * usage rate) + safety stock
Primary Trading Area
Incremental Method
Reorder Point
Stimulus
18. Involves both the use of automatic teller machines (ATMs) and the instant processing of retail purchases. it allows centralized record keeping and lets customers complete transactions whenever they want
Strategy Mix
Electronic Banking
Basic Stock List
Supercenter
19. Includes both personal contact with consumers in their homes and phone solicitations initiated by a retailer
Diversification
Direct Selling
Reorder Point
Goods Retailing
20. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Prestige Pricing
Assortment
Culture
Partnership
21. Analyzes a firm's performance in one area of the strategy mix or operations - such as the credit function - customer service - merchandise assortment - or interior display
Vertical Retail Audit
Vertical Price Fixing
Experiential Merchandising
Downsizing
22. Customer orientation - coordinated effort - value driven and goal orientation
Floor-Ready Merchandise
Retailing Concept
Direct Store Distribution (DSD)
Dump Bin
23. Represents the total bundle of benefits offered to consumers through a channel of distribution
Consumer Cooperative
Value Chain
Cut Case
Yield Management Pricing
24. A firm structures and assigns tasks - policies - resources - authority - responsibilities - and rewards to efficiently and effectively satisfy the needs of its target market - employees and management
Consignment Purchase
Retail Organization
Conventional Supermarket
Slotting Allowances
25. Aka store brands; contains names designated by wholesales or retailers - are more profitable to retailers - are better controlled by retailers - are not sold by competing retailers - are less expensive for consumer and lead to customer loyalty to ret
Relationship Retailing
Threats
Private (dealer) Brands
Sorting Process
26. Includes all the remaining customers - and they are the most widely dispersed
Attitudes (Opinions)
Fringe Trading Area
Food-Based Superstore
Value Delivery System
27. The overall plan or framework of action that guides a retailer
Competitive Parity Method
Retail Strategy
Solution Selling
Multi-Channel Retailing
28. The difference between net sales and the total cost of goods sold
Supply Chain
Leased Department
Gross Margin
Dual Marketing
29. Used to describe depreciated assets - such as buildings and warehouses - that are noted on a retail balance sheet at low values relative to their actual worth
Non-probability Sample
Open-to-Buy
Computerized Checkout
Hidden Assets
30. Money left after paying taxes and buying necessities
Direct Product Profitability (DPP)
Infomercial
Discretionary income
Bait-and-Switch Advertising
31. An unplanned shopping area in a city or town that is usually bounded by the intersection of two major streets
Lifestyles
Constrained Decision Making
Maintenance-Increase-Recoupment Lease
Secondary Business District (SBD)
32. Whereby special tags are attached to products so that the tags can be sensed by electronic security devices at store exits
Flea Market
Objectives
Electronic Article Surveillance
Maintained Markup
33. When a retailer looks at data that have been gathered for purposes other than addressing the issue or problem currently under study
Secondary Data
Functional Product Groupings
Mergers
Minimum-Price Laws
34. Payments that retailers require of vendors for providing shelf space
Percentage Variation Method
Power Center
Value (retailer)
Slotting Allowances
35. A retailer purposely adjusts markups by merchandise category
Cost-Oriented Pricing
Variable Markup Policy
Additional Markup
Dead Areas
36. Displays merchandise by common end use
Retailing
Downsizing
Functional Product Groupings
Fringe Trading Area
37. Appeals to the consumer's urge to buy product and the amount of time she or he is willing to spend on shopping
Ethics
Nonstore Retailing
Purchase Motivation Product Groupings
Partnership
38. A catalog in which a retailer caters to a particular customer segment - emphasizes a limited number of items - and reduces production and postage costs
Competition-Oriented Pricing
Internet
Survey
Specialog
39. Provides shoppers with information - adds to store atmospere and serves substantial promotional role
Warehouse Store
Customer Service
Point-of-Purchase Display
Evaluation of Alternatives
40. A retailer projects the future by studying factors that affect long -run performance and then forms contingency plans based on alternative scenarios
Retail Organization
Scenario Analysis
Retail Institution
Stock Turnover
41. Based on the actual prices received for merchandise sold during a time period less merchandise cost
Flexible Pricing
Maintained Markup
Open-to-Buy
Item Price Removal
42. Whereby suppliers sell through as many retailers as possible
Intensive Distribution
Scrambled Merchandising
Affinity
RFID (radio frequency identification)
43. An area's industrial and commercial structure - the companies and industries that residents depend on to earn a living
Markup Pricing
Economic Base
Financial Merchandise Management
Opportunity Costs
44. Retailers identify specific customer segments and deploy unique strategies to address the desires of those segments rather than the mass market
Customer Loyalty
Gross Profit (margin)
Niche Retailing
Initial Markup
45. Used by both large and small retailers so they can efficiently process transactions and monitor inventory
Ensemble Display
Computerized Checkout
Controllable Variables
Value (customer)
46. Bars manufacturers and wholesalers from discriminating in price or purchase terms in selling to individual retailers if these retailers are purchasing products of "like quality" and the effect of such discrimination is to injure competition
Manufacturer (national) Brands
Case Display
Generic Brands
Robinson-Patman Act
47. A manufacturer and a retailer or a wholesales and a retailer share an ad
Vertical Cooperative Advertising Agreement
Category Management
Retail Information System
Survey
48. Compromises all the parties that develop - produce - deliver and sell and service particular goods and services
Value Delivery System
Expected Customer Service
Destination Retailer
RFID (radio frequency identification)
49. Begins planning at the individual product level and then proceeds to the category - total store - and overall company levels
Fringe Trading Area
Diversified Retailer
Retailing
Bottom-Up Space Management Approach
50. Encompasses 50 to 80 percent of a store's customers; the area closest to he store and possesses the highest density of customers to population and the highest per capita sales
Assortment
Ease of Entry
Primary Trading Area
Incremental Method