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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
One-Price Policy
Marquee
Exclusive Distribution
Incremental Budgeting
2. A retailer purposely adjusts markups by merchandise category
Variable Markup Policy
Competitive Parity Method
Training Programs
Factory Outlet
3. When retailers engage in strategy mixes that are not store-based to reach consumers and complete transactions
Retail Life Cycle
Retailing Concept
Nonstore Retailing
Want Book (Want Slip)
4. Focuses on the sale of tangible phoducts
Combination Store
Storefront
Goods Retailing
Horizontal Retail Audit
5. The profit earned after all costs and taxes have been deducted
Perceived Risk
Net Profit After Taxes
Differentiated Marketing
Customer Satisfaction
6. Has a primarily functional use: to neatly hang or present products
Dollar Control
Business Format Franchising
Rack Display
Economic Base
7. A firm structures and assigns tasks - policies - resources - authority - responsibilities - and rewards to efficiently and effectively satisfy the needs of its target market - employees and management
Leader Pricing
Retail Organization
Cross-Merchandising
Model Stock Approach
8. Consists of products that may have cyclical sales due to changing tastes and lifestyles
Cross-Shopping
World Wide Web
Fashion Merchandise
Scenario Analysis
9. A cash or card operated retailing format that dispenses goods and services
Point-of-Purchase Display
Seasonal Merchandise
Simulation
Vending Machine
10. Era we in now - death of the middle market. Mass merchandising and niche retailing are popular
Value (customer)
Contingency Pricing
Bifurcated Retailing
Price-Quality Association
11. Used to determine the amount of merchandise to purchase for resale. the goal is to purchase enough of these procuts so they are always in stock
Never-Out List
Tactics
Combination Store
Survey
12. The possible benefits a retailer forgoes if it invests in one opportunity rather than another
Contingency Pricing
String
Outsourcing
Opportunity Costs
13. Relied on prior promotion budgets to allocate funds; a percentage is either added to or subtracted from one year's budget to determine the next year's
Incremental Method
Reference Groups
Assortment Merchandise
Observation
14. Shows the expected behavior of a good or service over its life
Storability Product Groupings
Product Life Cycle
Customer Satisfaction
Lifestyles
15. Retailers and suppliers regularly exchange information through their computers with regard to inventory levels - delivery times - unit sales and so on of a particular item
Taxes
Electronic Data Interchange (EDI)
Stimulus
Category Killer
16. Places displays and aisles in a rectangular or gridiron pattern - used for food retailers - discount stores - drugstores - hardware stores and stationary stores
Retailing Concept
Expected Customer Service
Straight (Gridiron) Traffic Flow
Social Responsibility
17. Competition between manufacturers and retailers for shelf space and profits
Assortment
Battle of the Brands
Trading Area Overlap
Merchandising Philosophy
18. The aspects of business to which a retailers must adapt
Uncontrollable Variables
Staple Merchandise
Limited Decision Making
Outsourcing
19. An unincorporated retail firm owned by two or more persons - each with a financial interest
Trading Area Overlap
Partnership
Infomercial
Book (Perpetual) Inventory System
20. Based on the actual prices received for merchandise sold during a time period less merchandise cost
Reverse Logistics
Maintained Markup
Simulation
Micromarketing
21. Suppliers sell through a moderate number of retailers
Generic Brands
Differentiated Marketing
Household Life Cycle
Selective Distribution
22. Performs all of the tasks of a computerized checkout and verifies check and charge transactions - provides instantaneous sales reports - monitors and changes prices - sends intra- and inter- store messages - evaluates personnel and profitability and
Tactics
Electronic Point of Sale System
Vertical Cooperative Advertising Agreement
Retailing Concept
23. Based on the premise that people are drawn to stores that are closer and more attractive than competitor's stores
Class Consciousness
Gravity Model
Flea Market
Primary Trading Area
24. Risk is still low - but a retailer takes title on delivery and is responsible for damages
Americans With Disabilities Act
Strategy Mix
Memorandum Purchase
Family Life Cycle
25. The portion of revenues turned over to the federal - state and/or local government
Consumer Protection
Taxes
Secondary Trading Area
Need-Satisfaction Approach
26. Projections of expected retail sales for given periods
Forecasts
Private (dealer) Brands
Semantic Differential
Primary Data
27. Calls for precise rent increases over a stated period of time
Flexible Pricing
Graduated Lease
Evaluation of Alternatives
Customer Service
28. Aka power retailer - an especially large specialty store that features and enormous selection in its category at relatively low prices
Concentrated Marketing
Automatic Reordering System
Relationship Retailing
Category Killer
29. A self-service food store with grocery - meat - and produce departments and minimum annual sales of $2 million
Seasonal Merchandise
Supermarket
Goods/Service Category
Conventional Supermarket
30. Shipping goods right from suppliers to individual stores. workds best with retailers who utilize EDI
Dead Areas
Sales Opportunity Grid
Top-Down Space Management Approach
Direct Store Distribution (DSD)
31. Appeals to the consumer's urge to buy product and the amount of time she or he is willing to spend on shopping
Width of Assortment
Purchase Motivation Product Groupings
Vending Machine
Rack Display
32. The overall plan guiding a retail firm
Solution Selling
Retail Strategy
Variety Store
Cooperative Advertising
33. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Department Store
Full-Line Discount Store
Constrained Decision Making
Assortment
34. A type of retail institution that is a department in a retail store that is rented to an outside party
Retailing
Leased Department
Semantic Differential
Variety Store
35. Whereby the retailer sets standards and measures its performance based on the achievements of its sector of retailing - specific competitors - high-performance firms - and/or the prior actions of the firm itself
Value Chain
Benchmarking
Equal Store Organization
Functional Product Groupings
36. A retailer carries more items than expects to sell over a specified period
Food-Based Superstore
Opportunistic Buying
Basic Stock Method
Assortment Merchandise
37. Includes all the elements in retail offering that encourage or inhibit customers during their contact with a retailer
Employee Empowerment
External Secondary Data
Nongoods Services
Total Retail Experience
38. The amount a retailer pays to acquire the merchandise sold during a given time period. it is based on purchase prices and freight charges - less all discounts
Net Sales
Franchising
Cost of Goods Sold
Marquee
39. Involves a clear statement of the topic to be studied
Control Units
Issue (problem) Definition
Functional Product Groupings
Objectives
40. Converts shopping from a passive activity into a more interactive one - by better engaging customers
Assortment Merchandise
Experiential Merchandising
Net Worth
Retail Audit
41. A form of multi-channel retailing which engages in more than one type of distribution arrangement
Chargebacks
Dual Marketing
Neighborhood Shopping Center
Issue (problem) Definition
42. The level of risk a consumer believes exists regarding the purchase of a specific good or service from a given retailer
Perceived Risk
Net Sales
Cross-Shopping
Recruitment
43. Compromises all the parties that develop - produce - deliver and sell and service particular goods and services
Percentage Lease
Weighted Application Blank
Mass Merchandising
Value Delivery System
44. Usually the first tool used to screen applications; providing data on education - experience - health - reasons for leaving prior jobs - outside activities - hobbies and references
Geographical Information System
Application Blank
Variable Markup Policy
Contingency Pricing
45. Involves the retailers collecting an assortment of goods and services from various sources - buying them in large quantity - and offering to sell them in small quantities to consumers
Social Responsibility
Sorting Process
Goods Retailing
Point of Difference
46. Involves both the use of automatic teller machines (ATMs) and the instant processing of retail purchases. it allows centralized record keeping and lets customers complete transactions whenever they want
Economic Base
Electronic Banking
Data Warehousing
Motives
47. Retailers hire people to pose as customers and observe their operations - from sales presentations to how well displays are maintained to service calls
Mystery Shoppers
Revolving Credit Account
Internal Secondary Data
Customer Loyalty
48. Selling goods and services to a broad spectrum of consumers
Electronic Data Interchange (EDI)
Mergers
HRM Process
Mass Marketing
49. Zeroing in on one specific group
Reference Groups
Chain
Percentage-of-Sales Method
Concentrated Marketing
50. Embodied by a series of activities and processes that provides a certain value for the consumer
Value (retailer)
Americans With Disabilities Act
Category Management
Objectives