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Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Occurs when a retailers adds goods and services that may be unrelated to each other and to the firm's original business
Franchising
Scrambled Merchandising
Theme-Setting Display
Multi-Channel Retailing
2. A retailer's promotion budget is raised or lowered based on competitors actions; if the leading competitor raises its budget - other retailers in the area may follow
Battle of the Brands
Order-Taking Salesperson
Competitive Parity Method
Direct Selling
3. A consumer may engage in behavior after purchasing a product that falls into two categories: further purchases or re-evaluation
Food-Based Superstore
Post-Purchase Behavior
World Wide Web
Logistics
4. Encompasses all merchandise flows from a customer and or the retailers back through the supply channel
Equal Store Organization
Product Life Cycle
Price Lining
Reverse Logistics
5. A retailers has no risk because title is not taken; the supplier owns the goods until sold
Retail Audit
Consignment Purchase
Routine Decision Making
Fashion Merchandise
6. Avoids the problems of infrequent financial alaysis by keeping a running total of the value of all inventory on hand at cost at a given time
Book (Perpetual) Inventory System
Channel Control
Routine Decision Making
Category Killer
7. Calls for precise rent increases over a stated period of time
Consumer Behavior
Graduated Lease
Odd Pricing
Ethics
8. The optimum site for a particular store
Cross-Merchandising
Liabilities
Odd Pricing
One-Hundred Percent Location
9. Appeals to the consumer's urge to buy product and the amount of time she or he is willing to spend on shopping
Compensation
Purchase Motivation Product Groupings
Differentiated Marketing
Battle of the Brands
10. Appeals to price-conscious consumers - who must be members to shop there
Membership (Warehouse) Club
Canned Sales Presentation
Horizontal Price Fixing
Cost-Oriented Pricing
11. The level of risk a consumer believes exists regarding the purchase of a specific good or service from a given retailer
Flexible Pricing
Perceived Risk
Americans With Disabilities Act
Power Center
12. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
Revolving Credit Account
Bottom-Up Space Management Approach
Dead Areas
Family Life Cycle
13. The cost of running a retail business
Operating Expenses
Physical Inventory System
Issue (problem) Definition
Fringe Trading Area
14. A listing of bipolar adjectives scales
Tactics
Secondary Data
Retail Life Cycle
Semantic Differential
15. Whereby retailers - at their sole discretion - make deductions in their bills for infractions - ranging from late shipments to damages and expired goods
Chargebacks
Variable Markup Policy
Inventory Management
Generic Brands
16. The identifiable - but sometime intangible - activities undertaken by a retailer in conjunction with the basic goods and services it sells
Debit Card System
Customer Service
Tactics
Storability Product Groupings
17. Used for products needing special handling
Situation Analysis
Regional Shopping Center
Storability Product Groupings
Strategy Mix
18. A candid evaluation of the opportunities and threats facing a prospective or existing retailer
Target Marketing
Situation Analysis
Limited Decision Making
Traditional Job Description
19. Permits supermarkets to incorporate aspects of quick response inventory planning - electronic data interchange - and logistics planning
Electronic Point of Sale System
Unit Pricing
Efficient Consumer Response (ECR)
Opportunistic Buying
20. The manner of providing a job environment that encourages employee accomplishment
Financial Merchandise Management
Economic Base
Supervision
Multiple-Unit Pricing
21. Involves the activities of government - businesses - and other organizations to protect people from practices infringing upon their rights as consumers
Consumer Protection
Horizontal Retail Audit
Membership (Warehouse) Club
Core Customers
22. Zeroing in on one specific group
Taxes
Concentrated Marketing
Hierarchy of Authority
Customary Pricing
23. A retailer projects the future by studying factors that affect long -run performance and then forms contingency plans based on alternative scenarios
Purchase Act
Internal Secondary Data
Operations Blueprint
Scenario Analysis
24. Theory that retail innovators often first appear as low-price operators with low costs and low profit margin requirements
Wheel of Retailing
Franchising
Dump Bin
Never-Out List
25. A cash or card operated retailing format that dispenses goods and services
Automatic Reordering System
Vending Machine
Retailing
Price Lining
26. A retailer sets its prices in accordance with competitors'
Box (Limited-Line) Store
Nonstore Retailing
Impulse Purchases
Competition-Oriented Pricing
27. A retailer adjusts shelf-space allocations to respond to customer and other differences among local markets
Micromerchandising
Consumer Behavior
Leased Department
Internet
28. One way to access information on the Internet - whereby people work with easy-to-use Web addresses and pages
Positioning
Sorting Process
World Wide Web
Regional Shopping Center
29. Occurs when a consumer makes full use of the decision process
Extended Decision Making
Situation Analysis
Automatic Reordering System
Direct Marketing
30. Retailers become active in businesses outside their normal operations - and add stores in different goods/service categories
Multiple-Unit Pricing
Price Elasticity of Demand
Ethics
Diversification
31. When a retailer acts in the best interests of society - as well as itself
Sales Promotion
Job Analysis
Consumer Protection
Social Responsibility
32. Products are marked with a series of thick and thin vertical lines - representing each item's identification code
Universal Product Code (UPC)
Post-Purchase Behavior
Vertical Price Fixing
Opportunistic Buying
33. The perception the shopper has of a value chain. the customers view of all the benefits from a purchase
Recruitment
Primary Trading Area
Nonstore Retailing
Value (customer)
34. Signals or cues as to the success or failure of that each part of the strategy
Regression Model
Slotting Allowances
Opportunity Costs
Feedback
35. An unincorporated retail firm owned by one person
Fad Merchandise
Supervision
Sole Proprietorship
Market Segment Product Groupings
36. Specifies the inventory level - color - brand - style category - size - package - and so on for every staple item carried by the retailer
Graduated Lease
Basic Stock List
Reference Groups
Personal Selling
37. Based on the premise that people are drawn to stores that are closer and more attractive than competitor's stores
Retail Institution
Assortment Merchandise
Gravity Model
Culture
38. Aka power retailer - an especially large specialty store that features and enormous selection in its category at relatively low prices
HRM Process
Robinson-Patman Act
Category Killer
Problem Awareness
39. When information is amassed on each job's functions and requirements: duties - responsibilities - aptitude - interest - education - experience - and physical tasks
Vertical Retail Audit
Goal-Oriented Job Description
Job Analysis
Resident Buying Office
40. A retailer charges the same price to all customers buying an item under similar conditions
Customer Satisfaction
One-Price Policy
Scrambled Merchandising
Specialog
41. Mandates that persons with disabilities be given appropriate access to retailing facilities
Net Profit After Taxes
Americans With Disabilities Act
Efficient Consumer Response (ECR)
Control
42. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
PMs (Promotional or Push Monies)
String
Exclusive Distribution
Reverse Logistics
43. The geographical breaking point between two cities (communities) at which consumers are indifferent to shopping at either
Point of Difference
Threats
Cooperative Advertising
Point-of-Purchase Display
44. Retail prices are set at levels below even dollar values; the assumption is that people feel these prices represent discounts or that the amounts are beneath consumer price ceilings
Electronic Point of Sale System
Personal Selling
Odd Pricing
Solution Selling
45. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Consumer Cooperative
Efficient Consumer Response (ECR)
Price Lining
Contingency Pricing
46. An unplanned shopping area that appeals to the convenience shopping and service needs of a single residential area
External Secondary Data
Product/Trademark Franchising
Neighborhood Business District
Retail Life Cycle
47. Stipulates that rent is related to sales or profits; protects a property owner against inflation and lets it benefit if a store is successful
Outshopping
Percentage Lease
Specialog
Point-of-Purchase Display
48. The number of distinct people exposed to a retailers promotion efforts in a specific period
Stock-to-Sales Method
Curing (Free-Flowing) Traffic Flow
Leased Department
Reach
49. When a retailer acts in a trustworthy - fair - honest - and respectful manner with each of its constituencies
Ethics
Warehouse Store
Tactics
Curing (Free-Flowing) Traffic Flow
50. The in-depth analysis of information to gain specific insights about customers - product categories - vendors and so forth. the goal is to learn if there are opportunities for tailored marketing efforts
Odd Pricing
Data Mining
Stimulus
Assets
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