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Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Payments that retailers require of vendors for providing shelf space
Micromerchandising
Slotting Allowances
Open-to-Buy
Category Management
2. Consists of the activities involved in acquiring particular goods and/or services and making them available at the places - times - and prices and in the quantity that enable a retailer to reach its goals
Memorandum Purchase
Monthly Sales Index
Merchandising
Scrambled Merchandising
3. A moderate-sized - planned shopping facility with a branch department store (traditional or discount) and/or a category killer store - as well as several smaller stores
Cognitive Dissonance
Community Shopping Center
Infomercial
Outshopping
4. A cash or card operated retailing format that dispenses goods and services
Maintenance-Increase-Recoupment Lease
Vending Machine
Micromarketing
Mazur Plan
5. Arise when consumers buy products and/or brands they had not planned on buying before entering a store - reading a mail-order catalog - seeing a TV shopping show - turning to the Web and so forth
Impulse Purchases
Category Management
FIFO (first-in-first-out) Method
Objectives
6. Lower price than the original is used to meet the lower price of another retailer - adapt to inventory overstocking - clear out shopworn merchandise - reduce assortments of odds and ends - and increase customer traffic
Information Search
Markdown
FIFO (first-in-first-out) Method
Inventory Shrinkage
7. Calls for all maintenance costs to be paid by the retailer
Ethics
Motives
Net Lease
Attitudes (Opinions)
8. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Contingency Pricing
Family Life Cycle
Rationalized Retailing
Merchandising
9. A retailer first allots funds for each element of the retail strategy mix except promotion. the remaining funds go to promotion (weakest strategy)
Ensemble Display
Personal Selling
Experiment
All-You-Can-Afford Method
10. A firm uses current and past budgets as guides and adds to or subtracts from them to arrive at the coming period's expenditures
Incremental Budgeting
Specialog
Automatic Reordering System
Goal-Oriented Job Description
11. Retailers and suppliers regularly exchange information through their computers with regard to inventory levels - delivery times - unit sales and so on of a particular item
Direct Marketing
Operations Blueprint
Trading Area
Electronic Data Interchange (EDI)
12. A retailers best customers
Basic Stock Method
Maintenance-Increase-Recoupment Lease
Culture
Core Customers
13. Avoids the problems of infrequent financial alaysis by keeping a running total of the value of all inventory on hand at cost at a given time
Book (Perpetual) Inventory System
Purchase Motivation Product Groupings
Concentrated Marketing
Gross Profit (margin)
14. The criteria used to assess effectiveness
Solution Selling
Supercenter
Supervision
Performance Measures
15. A retailers ets prices by adding per-unit merchandise costs - retail operating expenses and desired profit
Markup Pricing
Net Lease
Never-Out List
Warehouse Store
16. A manufacturer and a retailer or a wholesales and a retailer share an ad
Basic Stock Method
Operating Expenses
Social Class
Vertical Cooperative Advertising Agreement
17. Used to acquire more specific estimates - which divides each month's actual sales by average monthly sales and multiplies the results by 100
Mystery Shoppers
Monthly Sales Index
Vendor-Managed Inventory (VMI)
Stock Turnover
18. The extent to which a person desires and pursues social status
Class Consciousness
Multi-Channel Retailing
Probability (Random) Sample
Situation Analysis
19. Used for products needing special handling
Internal Secondary Data
Item Price Removal
Net Worth
Storability Product Groupings
20. Based on the original retail value assigned to merchandise less the costs of the merchandise
Neighborhood Business District
Positioning
Competitive Parity Method
Initial Markup
21. Assumes that consumers will not buy goods and services at prices deemed too low; a low price means poor quality and status
Basic Stock Method
Mass Merchandising
Prestige Pricing
Goods Retailing
22. An illegal practice in which a retailer lures a customer by advertising goods and services at exceptionally low prices; once the customer contacts the retailer - he/she is told the good is out of stock or of inferior quality; a salesperson tries to c
Staple Merchandise
Price Lining
Bait-and-Switch Advertising
Want Book (Want Slip)
23. Determines the floor space necessary to carry and display a proper merchandise assortment
Bait-and-Switch Advertising
Model Stock Approach
Diversification
Percentage Variation Method
24. A candid evaluation of the opportunities and threats facing a prospective or existing retailer
String
Situation Analysis
Expected Customer Service
Extended Decision Making
25. Financial obligations a retailer incurs in operating a business
Specialog
Reorder Point
Secondary Data
Liabilities
26. Displays merchandise by common end use
PMs (Promotional or Push Monies)
Bifurcated Retailing
Functional Product Groupings
Leased Department
27. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Net Lease
Fringe Trading Area
Business Format Franchising
Assortment Display
28. A self-service food store with grocery - meat - and produce departments and minimum annual sales of $2 million
Motives
Supermarket
Class Consciousness
Maintained Markup
29. A food-based discounter offering a moderate number of food items in a no-frills setting
Outsourcing
Cost of Goods Sold
Issue (problem) Definition
Warehouse Store
30. Involve the combination of separately owned retail firms
Stock Turnover
Mergers
Category Killer
Regression Model
31. The total physical exterior of the store itself - marquee - entrances - windows - lighting - and construction materials
Storefront
Goods/Service Category
Factory Outlet
Feedback
32. A version of customary pricing in which a retailer strives to sell goods and services at consistently low prices throughout the selling season
Everyday Low Pricing (EDLP)
Data-Base Retailing
Lifestyle Center
Memorandum Purchase
33. Where consumers shop for a product category at more than one retail format during the year OR visit multiple retailers on one shopping trip
Video Kiosk
Gravity Model
Cross-Shopping
Curing (Free-Flowing) Traffic Flow
34. Type of retail institution in which a retailer operates multiple outlets (store units) under common ownership; it usually engages in some level of centralized purchasing and decision making
Post-Purchase Behavior
Inventory Shrinkage
Corporation
Chain
35. An agreement among manufacturers - wholesalers or retailers to set prices. these agreements are illegal under the Sherman Antitrust Act and Federal Trade Commission Act
Prototype Stores
Want Book (Want Slip)
Graduated Lease
Horizontal Price Fixing
36. The portion of revenues turned over to the federal - state and/or local government
Taxes
Atmosphere (atmospherics)
Food-Based Superstore
Contingency Pricing
37. The positive - neutral or negative feelings a person has about different topics
Attitudes (Opinions)
Consignment Purchase
Survey
Variable Pricing
38. A review takes place in which the strategy and tactics are assessed against the business mission - objectives and target market
Dual Marketing
Unit Control
Box (Limited-Line) Store
Control
39. A manufacturer may sometimes help fund personal selling in addition to regular salesperson compensation
Resident Buying Office
Percentage Variation Method
Hierarchy of Authority
PMs (Promotional or Push Monies)
40. An exchange of money or a promise to pay for the ownership or use of a good or service. three factors: place of purchase - purchase terms and availability
Retail Balance
Purchase Act
Percentage Variation Method
Atmosphere (atmospherics)
41. Any communication by a retailer that informs - persuades - and/or reminds the target market about any aspect of that firm
Category Management
Retail Promotion
Situation Analysis
Everyday Low Pricing (EDLP)
42. A global electronic superhighway of computer networks that use a common protocol and that are linked by telecommunication lines and satellite
Issue (problem) Definition
Multi-Channel Retailing
Internet
Data Warehousing
43. Ordering can be computerized and mechanically activated when stock-on-hand reaches the reorder point
Fad Merchandise
Niche Retailing
Ease of Entry
Automatic Reordering System
44. Specifies the inventory level - color - brand - style category - size - package - and so on for every staple item carried by the retailer
Core Customers
Resident Buying Office
Storefront
Basic Stock List
45. Relied on prior promotion budgets to allocate funds; a percentage is either added to or subtracted from one year's budget to determine the next year's
Gravity Model
Advertising
Retail Balance
Incremental Method
46. Relates to the quantites of merchandise a retailer handles during a stated period
Unit Control
Stimulus
Taxes
Micromarketing
47. Based on the actual prices received for merchandise sold during a time period less merchandise cost
Problem Awareness
Franchising
Maintained Markup
Percentage-of-Sales Method
48. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Prototype Stores
HRM Process
Retail Method of Accounting
Tactics
49. A retailer clearly defines its promotion goals and prepares a budget to satisfy them. determines the tasks and costs required to achieve that goal (best budgeting method)
Reference Groups
Value (customer)
Membership (Warehouse) Club
Objective-and-Task Method
50. When a retailer looks at data that have been gathered for purposes other than addressing the issue or problem currently under study
Niche Retailing
Internal Secondary Data
Secondary Data
Retail Balance
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