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Test your basic knowledge |
Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The mix of stores within a district or shopping center
Need-Satisfaction Approach
Physical Inventory System
Retail Balance
Purchase Act
2. The hub of retailing in a city. synonymous with the term downtown. exists where there is the greatest density of office buildings and stores
Product/Trademark Franchising
Distributed Promotion Effort
Ensemble Display
Central Business District
3. A sign that displays the store's name
Destination Retailer
Assets
Vendor-Managed Inventory (VMI)
Marquee
4. Merchandise quality ranges from average to quite good. pricing is moderate to above average. customer service ranges from medium levels of sales help - credit - delivery and so forth to high levels of each
Traditional Department Store
Price Elasticity of Demand
Open Credit Account
Factory Outlet
5. Teach new (and existing) personnel how best to perform their jobs or how to improve themselves
Employee Empowerment
Training Programs
Supercenter
Retail Method of Accounting
6. Consists of these interrelated personnel activities: recruitment - selection - training - compensation and supervision. the goals are to obtain - develop and retain employees
HRM Process
Assortment Display
Retailing Concept
Top-Down Space Management Approach
7. Outlines the job interactions within a company by describing the reporting relationships among employees (from the lowest level to the highest level)
Depth of Assortment
Rack Display
Hierarchy of Authority
Robinson-Patman Act
8. A retailer offers discounts to customers who buy in quantity or who buy a product bundle
Product Life Cycle
Multiple-Unit Pricing
Sales Promotion
Semantic Differential
9. Used for products needing special handling
Cut Case
Retail Life Cycle
Storability Product Groupings
Constrained Decision Making
10. An inside or outside organization that is used when a retailer wants to keep in close touch with key market trends and cannot do so through just headquarters buying staff
Sole Proprietorship
Target Marketing
Mass Marketing
Resident Buying Office
11. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
Data Mining
Exclusive Distribution
Non-probability Sample
Augmented Customer Service
12. Whereby retailers - at their sole discretion - make deductions in their bills for infractions - ranging from late shipments to damages and expired goods
Direct Marketing
Chargebacks
Hierarchy of Effects
Cost-Oriented Pricing
13. Entails the collection and analysis of information relating to specific issues or problems facing a retailer
Marketing Research In Retailing
Retail Institution
Vendor-Managed Inventory (VMI)
Value (customer)
14. Many retail vendors sell a range of products at discount prices in plain surroundings
Ease of Entry
Differentiated Marketing
Flea Market
Department Store
15. Places displays and aisles in a free-flowing pattern - used for department stores - apparel stores - and other shopping-oriented stores
Control Units
Core Customers
Curing (Free-Flowing) Traffic Flow
Basic Stock List
16. A retailer charges the same price to all customers buying an item under similar conditions
One-Price Policy
Operations Blueprint
Secondary Business District (SBD)
Recruitment
17. When a retailer looks at data that have been gathered for purposes other than addressing the issue or problem currently under study
Retail Method of Accounting
Secondary Data
Electronic Point of Sale System
Outsourcing
18. A retail firm owned by its customer members
Consumer Cooperative
Internet
Functional Product Groupings
Additional Markup
19. Describes how traditional family moves from bachelorhood to children to solitary retirement
Full-Line Discount Store
Family Life Cycle
Vertical Cooperative Advertising Agreement
Electronic Article Surveillance
20. Specifies the inventory level - color - brand - style category - size - package - and so on for every staple item carried by the retailer
World Wide Web
Unit Pricing
Basic Stock List
Trading Area Overlap
21. Used to describe depreciated assets - such as buildings and warehouses - that are noted on a retail balance sheet at low values relative to their actual worth
Value Chain
Food-Based Superstore
Physical Inventory System
Hidden Assets
22. Analyzes a firm's performance in one area of the strategy mix or operations - such as the credit function - customer service - merchandise assortment - or interior display
Discretionary income
Human Resource Management
Trading Area Overlap
Vertical Retail Audit
23. A self-service food store with grocery - meat - and produce departments and minimum annual sales of $2 million
Retail Life Cycle
Attitudes (Opinions)
Supply Chain
Supermarket
24. Assumes new merchandise is sold first - while older stock remains in inventory
Strategy Mix
Trading Area
LIFO (last-in-first-out) Method
Everyday Low Pricing (EDLP)
25. Incorporates life stages for both family and non-family households
Augmented Customer Service
Household Life Cycle
Personality
Situation Analysis
26. The difference between net sales and the cost of goods sold; it consists of operating expenses plus net profit
Downsizing
Gross Profit (margin)
Video Kiosk
Outshopping
27. The identifiable - but sometime intangible - activities undertaken by a retailer in conjunction with the basic goods and services it sells
Direct Product Profitability (DPP)
Customer Service
Retail Audit
Household Life Cycle
28. Marketplace opening that exist because other retailers have not yet capitalized on them
Convenience Store
Revolving Credit Account
Assortment Merchandise
Opportunities
29. A company compares its actual performance against its potential performance and then determines the areas in which it must improve
Factory Outlet
Operations Management
Gap Analysis
Net Sales
30. The merchandise categories for which data are gathered
Electronic Article Surveillance
Reorder Point
Control Units
Logistics
31. Has a primarily functional use: to neatly hang or present products
Rack Display
Physical Inventory System
Product/Trademark Franchising
Private (dealer) Brands
32. A manufacturer-owned store selling closeouts; discontinued merchandise; irregulars; cancelled orders; and - sometimes in-season - first-quality merchandise
Net Lease
Factory Outlet
Consumer Loyalty (Frequent Shopper) Programs
Geographical Information System
33. Theory that retail innovators often first appear as low-price operators with low costs and low profit margin requirements
Sorting Process
Liabilities
Strategy Mix
Wheel of Retailing
34. Every store - product - or customer has an equal or known chance of being chosen for a study
Product Life Cycle
Dead Areas
Probability (Random) Sample
Post-Purchase Behavior
35. Financial obligations a retailer incurs in operating a business
Stock-to-Sales Method
Liabilities
Memorandum Purchase
Dual Marketing
36. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
RFID (radio frequency identification)
Budgeting
Tactics
Gross Profit (margin)
37. Retailers price selected items below cost to lure more customer traffic for those retailers
Data Mining
Consumer Behavior
Variable Pricing
Loss Leaders
38. A technique that enables a retailer to find the profitability of each category or merchandise by computing adjusted per-unit gross margin and assigning direct product costs for such expense categories as warehousing - transportation - handling - and
Direct Product Profitability (DPP)
Visual Merchandising
Markdown
Market Segment Product Groupings
39. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold
Video Kiosk
Stock Turnover
Compensation
Regional Shopping Center
40. Outlines a retailer's planned expenditures for a given time based on expected performance
Budgeting
Specialog
Ease of Entry
Debit Card System
41. Stipulates that rent is related to sales or profits; protects a property owner against inflation and lets it benefit if a store is successful
Membership (Warehouse) Club
Equal Store Organization
Percentage Lease
Sole Proprietorship
42. The overall plan guiding a retail firm
Category Management
Need-Satisfaction Approach
Consumer Cooperative
Retail Strategy
43. Provides shoppers with information - adds to store atmospere and serves substantial promotional role
Merchandising Philosophy
Point-of-Purchase Display
Straight (Gridiron) Traffic Flow
Competition-Oriented Pricing
44. A retailer's promotion budget is raised or lowered based on competitors actions; if the leading competitor raises its budget - other retailers in the area may follow
Competitive Parity Method
Simulation
Retail Promotion
Dump Bin
45. Selling goods and services to a broad spectrum of consumers
Dual Marketing
Manufacturer (national) Brands
Markdown
Mass Marketing
46. A retailer alters its prices to coincide with fluctuations in costs or consumer demand
Robinson-Patman Act
Variable Pricing
Assortment Display
Ethics
47. One way to access information on the Internet - whereby people work with easy-to-use Web addresses and pages
Relationship Retailing
Data Mining
Affinity
World Wide Web
48. Avoids the problems of infrequent financial alaysis by keeping a running total of the value of all inventory on hand at cost at a given time
Efficient Consumer Response (ECR)
Book (Perpetual) Inventory System
Affinity
Taxes
49. An illegal practice in which a retailer lures a customer by advertising goods and services at exceptionally low prices; once the customer contacts the retailer - he/she is told the good is out of stock or of inferior quality; a salesperson tries to c
Performance Measures
Retail Strategy
Vertical Price Fixing
Bait-and-Switch Advertising
50. Consists of apparel - furniture - autos - and other products for which the retailer must carry a variety of products in order to give customers a proper selection
Assortment Merchandise
Internet
Open Credit Account
Battle of the Brands
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