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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Contains a position's title - relationships (superior and subordinate) - and specific roles and tasks
Dead Areas
Traditional Job Description
Retail Strategy
One-Hundred Percent Location
2. Concept that states that retail institutions - like the goods and services they sell - pass through identifiable life stages: introduction - growth - maturity and decline
Retail Life Cycle
Direct Store Distribution (DSD)
Compensation
Ease of Entry
3. The hub of retailing in a city. synonymous with the term downtown. exists where there is the greatest density of office buildings and stores
Mystery Shoppers
Neighborhood Business District
Application Blank
Central Business District
4. the drive within people to attain work-related goals - can be positive or negative
Opportunistic Buying
Assortment Display
Job Motivation
Fad Merchandise
5. Whereby a retailer sells to consumers through one retail format - may be store-bsed or non-store based
Unit Pricing
Everyday Low Pricing (EDLP)
Single-Channel Retailing
Canned Sales Presentation
6. A retailers has no risk because title is not taken; the supplier owns the goods until sold
Ease of Entry
Consignment Purchase
Universal Product Code (UPC)
Consumer Behavior
7. Whereby a retailer sells to consumers through multiple retails formats (points of contact)
Personal Selling
Multi-Channel Retailing
Differentiated Marketing
Reilly's Law of Retailing Gravitation
8. Refers to the stores physical characteristics that project an image and draw customers - a retailers signs - sounds - smalls and other physical attributes
Atmosphere (atmospherics)
Opportunity Costs
Value (retailer)
Vertical Retail Audit
9. A manufacturer and a retailer or a wholesales and a retailer share an ad
Vertical Cooperative Advertising Agreement
Augmented Customer Service
Exclusive Distribution
Routine Decision Making
10. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Solution Selling
Percentage Variation Method
Retail Method of Accounting
Computerized Checkout
11. Ways in which individual consumers and families live and spend time and money
Odd Pricing
Lifestyles
Economic Base
Consumer Loyalty (Frequent Shopper) Programs
12. Encompasses all merchandise flows from a customer and or the retailers back through the supply channel
Cross-Shopping
Maintenance-Increase-Recoupment Lease
Efficient Consumer Response (ECR)
Reverse Logistics
13. Entails the collection and analysis of information relating to specific issues or problems facing a retailer
Situation Analysis
Quick Response (QR) Inventory Planning
Marketing Research In Retailing
Markup Pricing
14. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
Nonstore Retailing
Revolving Credit Account
Vending Machine
Control
15. Era we in now - death of the middle market. Mass merchandising and niche retailing are popular
Bifurcated Retailing
Vertical Price Fixing
Logistics
Tactics
16. Doubt that the correct decision has been made
Resident Buying Office
World Wide Web
Recruitment
Cognitive Dissonance
17. A case that holds piles of sale clothing - marked down books or other products
Reorder Point
Dump Bin
Box (Limited-Line) Store
Classification Merchandising
18. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status
Central Business District
Equal Store Organization
Differentiated Marketing
Organizational Mission
19. A candid evaluation of the opportunities and threats facing a prospective or existing retailer
Predatory Pricing
Cost of Goods Sold
Situation Analysis
Economic Base
20. A consumer uses each step in the purchase process but does not spend a great deal of time on each of them
External Secondary Data
Secondary Trading Area
Huff's Law of Shopper Attraction
Limited Decision Making
21. A multi-line firm operating under central ownership
Assortment Display
Diversified Retailer
Trading Area Overlap
Cost of Goods Sold
22. An unplanned shopping area compromising of group retail stores - often with similar or compatible product lines - located along a street or highway
Perceived Risk
String
Value (retailer)
Cost-Oriented Pricing
23. Assets minus liabilities; aka owner's equity and represents the value of a business after deducting all financial obligations
Retail Organization
Battle of the Brands
Net Worth
Job Motivation
24. Service that includes the activities that enhance the shopping experience and give retailers a competitive advantage
Sales Opportunity Grid
One-Price Policy
Augmented Customer Service
Merchandising
25. Consumers view the company as distinctive enough to become loyal to it and go out of their way to shop there
PMs (Promotional or Push Monies)
Destination Retailer
Width of Assortment
Category Management
26. When a retailer acts in the best interests of society - as well as itself
Social Responsibility
Customer Service
Employee Empowerment
Top-Down Space Management Approach
27. Stipulates that rent is related to sales or profits; protects a property owner against inflation and lets it benefit if a store is successful
Marketing Research In Retailing
Percentage Lease
Tactics
Neighborhood Business District
28. The total process of planning - implementing and coordinating the physical movement of merchandise from manufacturer (wholesaler) to retailer to customer in the most timely - effective and cost-efficient manner possible
Value (customer)
Logistics
Bottom-Up Space Management Approach
Straight (Gridiron) Traffic Flow
29. The aspects of business to which a retailers must adapt
Product/Trademark Franchising
Uncontrollable Variables
Maintained Markup
Theme-Setting Display
30. Involves oral communication with one or more prospective customers for the purpose of making a sale
Personal Selling
Never-Out List
Market Segment Product Groupings
LIFO (last-in-first-out) Method
31. Encompasses the paid communication activities other than advertising - public relations and personal selling that stimulate consumer purchases and dealer effectiveness
Micromerchandising
Sales Promotion
Outshopping
Direct Product Profitability (DPP)
32. Ordering can be computerized and mechanically activated when stock-on-hand reaches the reorder point
Cost of Goods Sold
Bottom-Up Space Management Approach
Automatic Reordering System
Seasonal Merchandise
33. The perception the shopper has of a value chain. the customers view of all the benefits from a purchase
Budgeting
HRM Process
Value (customer)
Mergers
34. Laws whereby some retailers must express both the total price of an item and its price per unit of measure
Unit Pricing
Incremental Method
Relationship Retailing
Mass Merchandising
35. Aiming at two or more distinct consumer groups - with different retailing approaches for each group
Solution Selling
Scrambled Merchandising
Differentiated Marketing
Total Retail Experience
36. The profit earned after all costs and taxes have been deducted
Cut Case
Net Profit After Taxes
Consumer Protection
Retail Promotion
37. Lower price than the original is used to meet the lower price of another retailer - adapt to inventory overstocking - clear out shopworn merchandise - reduce assortments of odds and ends - and increase customer traffic
Balanced Tenancy
Markdown
Consumer Protection
Ease of Entry
38. Involves recruiting - selecting - training - compensating - and supervising personnel in a manner consistent with the retailer's organization structure and strategy mix
Slotting Allowances
Human Resource Management
Vertical Price Fixing
Resident Buying Office
39. Shows the expected behavior of a good or service over its life
Constrained Decision Making
Single-Channel Retailing
Product Life Cycle
Category Killer
40. Represents how a given retailer is perceived by consumers and others
Nonstore Retailing
Rented-Goods Services
Advertising
Image
41. Signals or cues as to the success or failure of that each part of the strategy
Retail Strategy
Order-Taking Salesperson
Feedback
Vertical Marketing System
42. Whereby the retailer uses differentiated marketing and develops focused retail strategy mixes for specific customer segments - sometimes fine tuned for the individual shopper
Net Profit After Taxes
Dump Bin
Variable Markup Policy
Micromarketing
43. The criteria used to assess effectiveness
Control Units
Performance Measures
Battle of the Brands
Equal Store Organization
44. The amount a retailer pays to acquire the merchandise sold during a given time period. it is based on purchase prices and freight charges - less all discounts
Cognitive Dissonance
Social Class
Distributed Promotion Effort
Cost of Goods Sold
45. The business activities involved in selling goods and services to consumers for their personal - family - or household use
Massed Promotion Effort
Theme-Setting Display
Consumer Loyalty (Frequent Shopper) Programs
Retailing
46. Based on the original retail value assigned to merchandise less the costs of the merchandise
Vertical Price Fixing
Positioning
Horizontal Retail Audit
Initial Markup
47. A retailer sets a price floor - the minimum price acceptable to the firm so it can reach a specified profit goal
Prototype Stores
Cost-Oriented Pricing
Regression Model
World Wide Web
48. An unincorporated retail firm owned by two or more persons - each with a financial interest
Core Customers
Ethics
Strategy Mix
Partnership
49. The mix of stores within a district or shopping center
Central Business District
Budgeting
Constrained Decision Making
Retail Balance
50. Converts shopping from a passive activity into a more interactive one - by better engaging customers
Experiential Merchandising
Retail Promotion
Sales Opportunity Grid
Cooperative Buying