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Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Begins planning at the individual product level and then proceeds to the category - total store - and overall company levels
Limited Decision Making
Competition-Oriented Pricing
Cost-Oriented Pricing
Bottom-Up Space Management Approach
2. Occurs when a retailers adds goods and services that may be unrelated to each other and to the firm's original business
Core Customers
Supervision
Perceived Risk
Scrambled Merchandising
3. Describes how traditional family moves from bachelorhood to children to solitary retirement
Secondary Business District (SBD)
Gap Analysis
Efficient Consumer Response (ECR)
Family Life Cycle
4. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Retail Method of Accounting
Robinson-Patman Act
Primary Data
Unit Control
5. A food-based discounter offering a moderate number of food items in a no-frills setting
Convenience Store
Warehouse Store
Opportunities
Computerized Checkout
6. A form of revolving account; no interest is assessed if a person pays a bill in full when it is due. when a person makes a partial payment - he or she is assessed interest monthly on the unpaid balance
Option Credit Account
Storefront
Demand-Oriented Pricing
Vertical Marketing System
7. A retailer sets prices for goods and services and seeks to maintain them for an extended period
Customary Pricing
Generic Brands
Infomercial
Markdown
8. A way to control inventory investment by systematically set stock levels at which new orders must be placed; based on three factors - order lead time - usage rate and safety stock (lead time * usage rate) + safety stock
Mass Marketing
Reorder Point
Cognitive Dissonance
Physical Inventory System
9. A retailer first allots funds for each element of the retail strategy mix except promotion. the remaining funds go to promotion (weakest strategy)
Fashion Merchandise
All-You-Can-Afford Method
Objective-and-Task Method
Public Relations
10. The possible benefits a retailer forgoes if it invests in one opportunity rather than another
Partnership
Opportunity Costs
Mystery Shoppers
Vertical Retail Audit
11. Compromises all the parties that develop - produce - deliver and sell and service particular goods and services
Gap Analysis
Image
Horizontal Retail Audit
Value Delivery System
12. Avoids the problems of infrequent financial alaysis by keeping a running total of the value of all inventory on hand at cost at a given time
Book (Perpetual) Inventory System
Direct Store Distribution (DSD)
Universal Product Code (UPC)
Outshopping
13. The amount a retailer pays to acquire the merchandise sold during a given time period. it is based on purchase prices and freight charges - less all discounts
Financial Merchandise Management
Cost of Goods Sold
Franchising
Width of Assortment
14. Contains an additional 15 to 25 percent of a stores customers; located outside of the primary area - and customers are more widely dispersed
Issue (problem) Definition
Direct Selling
Warehouse Store
Secondary Trading Area
15. Available within the company - sometimes from the data bank of a retail information system
Staple Merchandise
Primary Trading Area
Debit Card System
Internal Secondary Data
16. The difference between net sales and the total cost of goods sold
Gross Margin
Cost of Goods Sold
Evaluation of Alternatives
Hidden Assets
17. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status
Cost of Method Accounting
Variable Markup Policy
Markup Pricing
Equal Store Organization
18. The profit earned after all costs and taxes have been deducted
Net Profit After Taxes
Mystery Shoppers
Corporation
Efficient Consumer Response (ECR)
19. A catalog in which a retailer caters to a particular customer segment - emphasizes a limited number of items - and reduces production and postage costs
Customer Satisfaction
Stock Turnover
Specialog
Business Format Franchising
20. A self-service food store with grocery - meat - and produce departments and minimum annual sales of $2 million
Initial Markup
Supermarket
Balanced Tenancy
Partnership
21. Whereby each department is subdivided into further categories for related types of merchandise
Classification Merchandising
Customer Satisfaction
Book (Perpetual) Inventory System
Traditional Job Description
22. Especially low prices are negotiated for merchandise whose sales have not lived up to expectations - end of season goods - items consumers have returned to the manufacturer or another retailer and closeouts
Opportunistic Buying
Marketing Research In Retailing
Image
Training Programs
23. Customer orientation - coordinated effort - value driven and goal orientation
Retailing Concept
Vendor-Managed Inventory (VMI)
Traditional Department Store
Demographics
24. Whereby special tags are attached to products so that the tags can be sensed by electronic security devices at store exits
Flexible Pricing
Traditional Department Store
Electronic Article Surveillance
Intensive Distribution
25. When stores at a given location complement - blend - and cooperate with one another - and each benefits from the others' presence; when it is strong - the sales of each store are greater due to the high customer traffic
Affinity
Experiential Merchandising
Rented-Goods Services
Consumer Loyalty (Frequent Shopper) Programs
26. Aiming at two or more distinct consumer groups - with different retailing approaches for each group
Category Killer
Cost of Method Accounting
Differentiated Marketing
Job Analysis
27. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
String
Merchandise Available for Sale
Revolving Credit Account
Service Retailing
28. Short-run decisions that are made and enacted for each controllable part of the strategy and encompasses a retailers daily and short term operations
Public Relations
Markdown
Tactics
Objective-and-Task Method
29. Refers to the stores physical characteristics that project an image and draw customers - a retailers signs - sounds - smalls and other physical attributes
Atmosphere (atmospherics)
Objectives
Maintenance-Increase-Recoupment Lease
Staple Merchandise
30. Appeals to price-conscious consumers - who must be members to shop there
Trading Area
Public Relations
Mass Marketing
Membership (Warehouse) Club
31. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Assortment Display
Primary Data
Relationship Retailing
Control Units
32. Has a provision allowing rent to increase if a property owner's taxes - heating bills - insurance or other expenses rise beyond a certain point
Destination Retailer
Price Lining
Maintenance-Increase-Recoupment Lease
Competitive Parity Method
33. The aspects of business to which a retailers must adapt
Competitive Parity Method
Dead Areas
Uncontrollable Variables
Operations Management
34. Risk is still low - but a retailer takes title on delivery and is responsible for damages
Massed Promotion Effort
Horizontal Cooperative Advertising Agreement
Memorandum Purchase
Quick Response (QR) Inventory Planning
35. Occurs when one consumer talks to others; can build a chain of customers
Word of Mouth (WOM)
Pre-Training
Americans With Disabilities Act
Ease of Entry
36. Ways in which individual consumers and families live and spend time and money
Lifestyles
Personal Selling
Sole Proprietorship
Job Analysis
37. Two or more retailers share an ad
Financial Merchandise Management
Horizontal Cooperative Advertising Agreement
Intensive Distribution
Assortment Display
38. Consists of apparel - furniture - autos - and other products for which the retailer must carry a variety of products in order to give customers a proper selection
Assortment Merchandise
Cost of Method Accounting
Vendor-Managed Inventory (VMI)
Sales Opportunity Grid
39. An inexpensive display that leaves merchandise in the original carton
Prototype Stores
Sole Proprietorship
Cut Case
Top-Down Space Management Approach
40. A retailers carries complementary goods and services to encourage shoppers to buy more
Hierarchy of Authority
Advertising
Cross-Merchandising
Horizontal Retail Audit
41. Assigns floor space on the basis of sales or profit per foot
Membership (Warehouse) Club
Secondary Data
Convenience Store
Sales-Productivity Ratio
42. Refers to the number of distinct goods/services categories (product lines) a retailer carries
Width of Assortment
Direct Product Profitability (DPP)
Battle of the Brands
Zero-Based Budgeting
43. Information is systematically gathered from respondents by communicating with them
Survey
Purchase Motivation Product Groupings
Culture
Storefront
44. Software which combines digitized mapping with key locational data to graphically depict trading-area characteristics such as population demographics; data on consumer purchases; and listings of current - proposed and competitor locations
Monthly Sales Index
Theme-Setting Display
Unit Control
Geographical Information System
45. Anticipates the information needs of retail managers; collects - organizes - and stores relevant data on a continuous basis; and directs the flow of information to the proper decision makers
Trading Area Overlap
Model Stock Approach
Order-Getting Salesperson
Retail Information System
46. Embodied by a series of activities and processes that provides a certain value for the consumer
Automatic Reordering System
Dollar Control
Probability (Random) Sample
Value (retailer)
47. An agreement among manufacturers - wholesalers or retailers to set prices. these agreements are illegal under the Sherman Antitrust Act and Federal Trade Commission Act
Horizontal Price Fixing
Physical Inventory System
Depth of Assortment
Organizational Mission
48. Displays merchandise by common end use
Functional Product Groupings
Micromarketing
Leased Department
Organizational Mission
49. Relates to the quantites of merchandise a retailer handles during a stated period
Unit Control
Everyday Low Pricing (EDLP)
Survey
Data Warehousing
50. A review takes place in which the strategy and tactics are assessed against the business mission - objectives and target market
Control
Prestige Pricing
Differentiated Marketing
Economic Base
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