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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead
Discretionary income
Micromerchandising
Minimum-Price Laws
Rationalized Retailing
2. Out-of-hometown shopping - is important for both local and surrounding retailers
Quick Response (QR) Inventory Planning
Outshopping
Nonstore Retailing
Employee Empowerment
3. Used to determine the amount of merchandise to purchase for resale. the goal is to purchase enough of these procuts so they are always in stock
Vending Machine
Private (dealer) Brands
Sales-Productivity Ratio
Never-Out List
4. Whereby the retailer uses differentiated marketing and develops focused retail strategy mixes for specific customer segments - sometimes fine tuned for the individual shopper
Flea Market
Category Killer
Personality
Micromarketing
5. The customer group sought by a retailer
Issue (problem) Definition
Target Marketing
Mass Marketing
Trading Area Overlap
6. Risk is still low - but a retailer takes title on delivery and is responsible for damages
Memorandum Purchase
Mystery Shoppers
Reorder Point
Target Marketing
7. When information is amassed on each job's functions and requirements: duties - responsibilities - aptitude - interest - education - experience - and physical tasks
Non-probability Sample
Job Analysis
Vertical Retail Audit
Direct Store Distribution (DSD)
8. A retailers commitment to a type of business and to a distinctive role in the marketplace
Perceived Risk
Video Kiosk
Weighted Application Blank
Organizational Mission
9. A type of retail institution that is a department in a retail store that is rented to an outside party
Survey
Leased Department
PMs (Promotional or Push Monies)
Productivity
10. When a retailer gathers - integrates - applies - and stores information related to specific subject areas
Direct Product Profitability (DPP)
Order-Getting Salesperson
Situation Analysis
Data-Base Management
11. Aka store brands; contains names designated by wholesales or retailers - are more profitable to retailers - are better controlled by retailers - are not sold by competing retailers - are less expensive for consumer and lead to customer loyalty to ret
Private (dealer) Brands
Staple Merchandise
Retail Balance
Storability Product Groupings
12. A typically well-located - food-oriented retailer that is open long hours and carries a moderate number of items
Uncontrollable Variables
Cognitive Dissonance
Want Book (Want Slip)
Convenience Store
13. Beginning-of-month planned inventory during any month differs from planned average monthly stock by only one-half of that month's variation from estimated average monthly sales [equation]
Opportunity Costs
Percentage Variation Method
Top-Down Space Management Approach
Liabilities
14. A retailers carries complementary goods and services to encourage shoppers to buy more
Cross-Merchandising
Private (dealer) Brands
Odd Pricing
Infomercial
15. Used by both large and small retailers so they can efficiently process transactions and monitor inventory
Gravity Model
Target Marketing
Percentage Lease
Computerized Checkout
16. A retailer purposely adjusts markups by merchandise category
Operations Management
Relationship Retailing
Percentage-of-Sales Method
Variable Markup Policy
17. Involves the activities of government - businesses - and other organizations to protect people from practices infringing upon their rights as consumers
Stimulus
All-You-Can-Afford Method
Niche Retailing
Consumer Protection
18. A form of multi-channel retailing which engages in more than one type of distribution arrangement
Word of Mouth (WOM)
Dual Marketing
Chain
Routine Decision Making
19. Involve the combination of separately owned retail firms
Mergers
Mass Marketing
Rationalized Retailing
Exclusive Distribution
20. Occurs when a consumer makes full use of the decision process
Business Format Franchising
Perceived Risk
Goal-Oriented Job Description
Extended Decision Making
21. Aka power retailer - an especially large specialty store that features and enormous selection in its category at relatively low prices
Leased Department
Benchmarking
Central Business District
Category Killer
22. Unites supermarket and general merchandise in one facility - with general merchandise accounting for 25 to 40% of sales
Economic Base
Odd Pricing
Combination Store
Consumer Loyalty (Frequent Shopper) Programs
23. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status
Department Store
Equal Store Organization
Price Elasticity of Demand
Power Center
24. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Assortment
Trading Area
Fashion Merchandise
Option Credit Account
25. Uses a series of mathematical equations showing the association between potential store sales and several independent variables at each location
Regression Model
Storefront
Width of Assortment
Retailing
26. The process by which people determine whether - what - when - where - how - from whom - and how often to purchase goods and services
Maintenance-Increase-Recoupment Lease
Control Units
Consumer Behavior
Affinity
27. Exhibits heavier - bulkier items than a rack holds
Graduated Lease
Case Display
Cut Case
Regression Model
28. Analyzes a firm's overall performance - from the organizational mission to goals to customer satisfaction to the basic retail strategy mix and its implementation in an integrated - consistent way
Supermarket
One-Hundred Percent Location
Customer Service
Horizontal Retail Audit
29. The form of research in which present behavior or the results of past behavior are noted and recorded
Competition-Oriented Pricing
Direct Selling
Observation
Leased Department
30. Two or more retailers share an ad
Leader Pricing
Horizontal Retail Audit
Horizontal Cooperative Advertising Agreement
Consumer Cooperative
31. Represents the total bundle of benefits offered to consumers through a channel of distribution
Value Chain
Discretionary income
Frequency
Mazur Plan
32. A retailer sets its prices in accordance with competitors'
Monthly Sales Index
Controllable Variables
Opportunity Costs
Competition-Oriented Pricing
33. The manner of providing a job environment that encourages employee accomplishment
Power Center
Feedback
Supervision
Horizontal Retail Audit
34. Attracts independents because of low capital requirements and relatively simple licensing provisions for many small retail firms. leads to intense competition
Sorting Process
Theme-Setting Display
Ease of Entry
Concentrated Marketing
35. Begins planning at the individual product level and then proceeds to the category - total store - and overall company levels
Consumer Behavior
Bottom-Up Space Management Approach
Cost of Method Accounting
Physical Inventory System
36. Signals or cues as to the success or failure of that each part of the strategy
Cost of Goods Sold
Chain
Post-Purchase Behavior
Feedback
37. Used by retailers that promote throughout the year
Distributed Promotion Effort
Storefront
Sales-Productivity Ratio
Minimum-Price Laws
38. Delineates trading areas on the basis of the product assortment carried at various shopping locations - travel times from the shopper's home to alternative locations - and the sensitivity of the kind of shopping to travel time
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39. Displays merchandise by common end use
Functional Product Groupings
Data-Base Management
Inventory Management
Retail Balance
40. Awkward spaces where normal displays cannot be set up like light fixtures - wood or metal beams - doors - rest rooms - dressing rooms and vertical transportation
Dead Areas
Functional Product Groupings
Perceived Risk
Retailing Concept
41. The revenues received by a retailer during a given period after deducting customer returns - markdowns - and employee discounts
Strategy Mix
Mass Merchandising
Job Analysis
Net Sales
42. Describes how traditional family moves from bachelorhood to children to solitary retirement
Micromarketing
Family Life Cycle
Taxes
Multiple-Unit Pricing
43. A type of retail institution in which a retailers owns one retail unit
Retail Organization
Odd Pricing
Cooperative Buying
Independent
44. Factors having a high relationship with job success are given more weight than others
Strategy Mix
Weighted Application Blank
Maintenance-Increase-Recoupment Lease
Differentiated Marketing
45. Relates to the quantites of merchandise a retailer handles during a stated period
Unit Control
Hierarchy of Effects
Issue (problem) Definition
Target Marketing
46. The cost of running a retail business
Word of Mouth (WOM)
Class Consciousness
Operating Expenses
Survey
47. Larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store
Internal Secondary Data
Food-Based Superstore
Diversification
Point-of-Purchase Display
48. Determining the alternative that will solve the problem at hand and ascertaining the characteristics of each alternative
Culture
Information Search
Value Delivery System
Additional Markup
49. Environmental and marketplace factors that can adversely affect retailers if they do not react to them
Experiential Merchandising
Assortment Merchandise
Threats
Regional Shopping Center
50. Any nonpersonal form of public relations whereby messages are transmitted through mass media - the time or space provided by the media is not paid for - and there is no identified commercial sponsor
Factory Outlet
Publicity
Motives
Core Customers