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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves the activities of government - businesses - and other organizations to protect people from practices infringing upon their rights as consumers
Video Kiosk
Marketing Research In Retailing
Consumer Protection
Consumer Behavior
2. Teach new (and existing) personnel how best to perform their jobs or how to improve themselves
Basic Stock List
Gross Margin
Training Programs
Job Motivation
3. A retailer devises its strategy in a way that projects an image relative to its retail category and its competitors and that elicits a positive consumer response
Positioning
Floor-Ready Merchandise
Motives
Exclusive Distribution
4. A version of customary pricing in which a retailer strives to sell goods and services at consistently low prices throughout the selling season
Warehouse Store
Everyday Low Pricing (EDLP)
Limited Decision Making
Class Consciousness
5. The overall plan guiding a retail firm
Control
Stimulus
Experiential Merchandising
Retail Strategy
6. Performs routine clerical and sales functions - setting up displays - stocking shelves - answering simple questions and ringing up sales
Order-Taking Salesperson
Compensation
Data-Base Management
LIFO (last-in-first-out) Method
7. Relied on prior promotion budgets to allocate funds; a percentage is either added to or subtracted from one year's budget to determine the next year's
Service Retailing
Direct Selling
Prestige Pricing
Incremental Method
8. When stores at a given location complement - blend - and cooperate with one another - and each benefits from the others' presence; when it is strong - the sales of each store are greater due to the high customer traffic
Selective Distribution
Cost of Method Accounting
Affinity
Opportunity Costs
9. Converts shopping from a passive activity into a more interactive one - by better engaging customers
Target Marketing
Application Blank
Bait-and-Switch Advertising
Experiential Merchandising
10. A sign that displays the store's name
Inventory Shrinkage
Markup Pricing
Experiment
Marquee
11. A complete bundle product (ensemble) is presented - rather than showing merchandise in separate categories
Ensemble Display
Retail Strategy
Never-Out List
Consumer Loyalty (Frequent Shopper) Programs
12. A case that holds piles of sale clothing - marked down books or other products
Direct Selling
Dump Bin
Direct Store Distribution (DSD)
Item Price Removal
13. Refers to the stores physical characteristics that project an image and draw customers - a retailers signs - sounds - smalls and other physical attributes
Supply Chain
Atmosphere (atmospherics)
Tactics
Mazur Plan
14. A retailers has no risk because title is not taken; the supplier owns the goods until sold
Consumer Loyalty (Frequent Shopper) Programs
Sales Promotion
Consignment Purchase
Rack Display
15. Whereby a retailers sells to consumers through multiple retail formats
Multi-Channel Retailing
Cost of Method Accounting
Channel Control
Job Analysis
16. An inexpensive display that leaves merchandise in the original carton
Cut Case
Selective Distribution
Supervision
HRM Process
17. Takes a customer-centered approach and presents "solutions" rather than "products"
Solution Selling
Cooperative Buying
Net Worth
Social Class
18. A way to collect - store and use relevant information about customers
Incremental Method
Book (Perpetual) Inventory System
Data-Base Retailing
Sales Manager
19. A retailer specifies which products (goods and services) are purchased - when products are purchased - and how many products are purchased
Incremental Budgeting
Variable Pricing
Leased Department
Financial Merchandise Management
20. The cost to the retailer of each item recorded on an accounting sheet and/or is coded on a price tag or merchandise container
Product/Trademark Franchising
Cost of Method Accounting
Competition-Oriented Pricing
Theme-Setting Display
21. Environmental and marketplace factors that can adversely affect retailers if they do not react to them
Bottom-Up Space Management Approach
Threats
Rationalized Retailing
Downsizing
22. A firm starts each new budget from scratch and outlines the expenditures needed to reach the periods goals
String
Mystery Shoppers
Sales Opportunity Grid
Zero-Based Budgeting
23. A cash or card operated retailing format that dispenses goods and services
Employee Empowerment
Vending Machine
Universal Product Code (UPC)
Customer Loyalty
24. A firm uses current and past budgets as guides and adds to or subtracts from them to arrive at the coming period's expenditures
Infomercial
Incremental Budgeting
Supply Chain
Data Mining
25. Programs to combine a high degree of centralized management control with strict operating procedures for every phase of the business
Rationalized Retailing
Direct Marketing
Leased Department
Channel Control
26. The number of distinct people exposed to a retailers promotion efforts in a specific period
Lifestyle Center
Reach
Battle of the Brands
Partnership
27. The aspects of business that a firm can directly affect
Controllable Variables
Model Stock Approach
Mass Marketing
Reilly's Law of Retailing Gravitation
28. Money left after paying taxes and buying necessities
Data Warehousing
Discretionary income
Stimulus
Net Lease
29. Displays merchandise by common end use
Assortment Display
Never-Out List
Functional Product Groupings
Flea Market
30. Assumes new merchandise is sold first - while older stock remains in inventory
Attitudes (Opinions)
Dump Bin
LIFO (last-in-first-out) Method
Diversified Retailer
31. Software which combines digitized mapping with key locational data to graphically depict trading-area characteristics such as population demographics; data on consumer purchases; and listings of current - proposed and competitor locations
Budgeting
Geographical Information System
Retail Method of Accounting
Product/Trademark Franchising
32. Forecasts average sales weekly - so beginning inventory equals several weeks expected sales
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33. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
Goods Retailing
Box (Limited-Line) Store
Forecasts
Revolving Credit Account
34. A food-based discounter that focuses on a small selection of items - moderate hours of operation - few services and limited manufacturer brands
Hidden Assets
Merchandising Philosophy
Box (Limited-Line) Store
Problem Awareness
35. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
Percentage Lease
Point-of-Purchase Display
RFID (radio frequency identification)
Impulse Purchases
36. A retailer offers discounts to customers who buy in quantity or who buy a product bundle
Multiple-Unit Pricing
Fashion Merchandise
Vertical Marketing System
Mystery Shoppers
37. Exists when a person regularly patronizes a particular retailer that he or she knows - likes - and trusts
Customer Loyalty
Control
Manufacturer (national) Brands
Loss Leaders
38. Whereby workers have the discretion to do what they believe is necessary - within reason - to satisfy the customer even if it means bending the rules
Employee Empowerment
Odd Pricing
One-Price Policy
Percentage Lease
39. The activity whereby a retailer generates a list of job applicants
Retailing Concept
Rented-Goods Services
Recruitment
Intensive Distribution
40. A computerized - demand-based - variable pricing technique whereby a retailer determines the combination of prices that yield the greatest total revenues for a given period (widely used by airlines and hotels)
Incremental Budgeting
Organization Chart
Yield Management Pricing
All-You-Can-Afford Method
41. Involves oral communication with one or more prospective customers for the purpose of making a sale
Percentage Lease
Personal Selling
Demand-Oriented Pricing
Rationalized Retailing
42. A retailer clearly defines its promotion goals and prepares a budget to satisfy them. determines the tasks and costs required to achieve that goal (best budgeting method)
Performance Measures
Conventional Supermarket
Off-Price Chain
Objective-and-Task Method
43. Whereby a retailer sells to consumers through multiple retails formats (points of contact)
Independent
Multi-Channel Retailing
Operations Management
Goal-Oriented Job Description
44. Era we in now - death of the middle market. Mass merchandising and niche retailing are popular
Bifurcated Retailing
Warehouse Store
Want Book (Want Slip)
Customer Loyalty
45. A multi-line firm operating under central ownership
Feedback
Unit Pricing
Diversified Retailer
Physical Inventory System
46. Usually the first tool used to screen applications; providing data on education - experience - health - reasons for leaving prior jobs - outside activities - hobbies and references
Productivity
Performance Measures
Application Blank
Monthly Sales Index
47. Ordering can be computerized and mechanically activated when stock-on-hand reaches the reorder point
Dual Marketing
Department Store
Extended Decision Making
Automatic Reordering System
48. The business activities involved in selling goods and services to consumers for their personal - family - or household use
Purchase Act
Chargebacks
Training Programs
Retailing
49. Based on the principle that each customer has different wants; thus - a sales presentation should be geared to the demands of the individual customer
Value (customer)
Need-Satisfaction Approach
Curing (Free-Flowing) Traffic Flow
Vending Machine
50. Systematically lists all operating functions to be performed - their characteristics - and their timing
Forecasts
Minimum-Price Laws
Operations Blueprint
Affinity