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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Calls for precise rent increases over a stated period of time
Graduated Lease
Reorder Point
Retail Method of Accounting
Job Analysis
2. Doubt that the correct decision has been made
Micromerchandising
Social Class
Data-Base Management
Cognitive Dissonance
3. An inside or outside organization that is used when a retailer wants to keep in close touch with key market trends and cannot do so through just headquarters buying staff
Resident Buying Office
Food-Based Superstore
Chargebacks
Stock Turnover
4. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold
Stock Turnover
Data-Base Retailing
Stimulus
Problem Awareness
5. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Objectives
Strategy Mix
Probability (Random) Sample
Theme-Setting Display
6. A listing of bipolar adjectives scales
Job Analysis
Never-Out List
Semantic Differential
Yield Management Pricing
7. A type of retail institution that is a department in a retail store that is rented to an outside party
Leased Department
Variety Store
Outshopping
Storability Product Groupings
8. An unplanned shopping area in a city or town that is usually bounded by the intersection of two major streets
Secondary Business District (SBD)
Solution Selling
Assets
Video Kiosk
9. the drive within people to attain work-related goals - can be positive or negative
Job Motivation
Positioning
Quick Response (QR) Inventory Planning
Demand-Oriented Pricing
10. A retailer clearly defines its promotion goals and prepares a budget to satisfy them. determines the tasks and costs required to achieve that goal (best budgeting method)
Price Lining
Independent
Discretionary income
Objective-and-Task Method
11. A type of department store that has a clear customer focus on middle class and lower-middle-class shoppers looking for good value
Compensation
Full-Line Discount Store
Nonstore Retailing
Consignment Purchase
12. The process of deciding and the factors affecting the process. - stimulus - problem awareness - information search - evaluation of alternatives - purchase - and post-purchase behavior
Consumer Decision Process
Classification Merchandising
Combination Store
Service Retailing
13. A positioning approach whereby retailers offer a discount or value-oriented image - a wide and/or deep merchandise selection and large store facilities
Consignment Purchase
Mass Merchandising
Supervision
Concentrated Marketing
14. Payments that retailers require of vendors for providing shelf space
Problem Awareness
Stimulus
Slotting Allowances
Information Search
15. Consists of these interrelated personnel activities: recruitment - selection - training - compensation and supervision. the goals are to obtain - develop and retain employees
Horizontal Price Fixing
Efficient Consumer Response (ECR)
HRM Process
Fashion Merchandise
16. Entails the collection and analysis of information relating to specific issues or problems facing a retailer
Discretionary income
External Secondary Data
Sales Manager
Marketing Research In Retailing
17. Projections of expected retail sales for given periods
Augmented Customer Service
Customary Pricing
Multi-Channel Retailing
Forecasts
18. Traditional means of trading-area delineation. establishes a point of indifference between two cities or communities - so the trading area of each can be determined - more consumers go to the larger city/community because there are more stores and wo
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19. Money left after paying taxes and buying necessities
Discretionary income
Micromarketing
Physical Inventory System
Electronic Banking
20. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status
Food-Based Superstore
Culture
Equal Store Organization
Bottom-Up Space Management Approach
21. When retailers count on suppliers to participate in their inventory management programs
Floor-Ready Merchandise
Gross Profit (margin)
Percentage Variation Method
Vendor-Managed Inventory (VMI)
22. Involves oral communication with one or more prospective customers for the purpose of making a sale
Control
Neighborhood Business District
Personal Selling
Information Search
23. A type of research in which one or more elements of a retail strategy mix are manipulated under controlled conditions
Affinity
Feedback
Diversified Retailer
Experiment
24. Sets the guiding principles for all the merchandise decisions a retailers makes
Retail Promotion
Merchandising Philosophy
Cognitive Dissonance
Organization Chart
25. The portion of revenues turned over to the federal - state and/or local government
Taxes
Rack Display
Incremental Method
Lifestyles
26. Has a primarily functional use: to neatly hang or present products
Value (retailer)
Rack Display
Neighborhood Shopping Center
Multi-Channel Retailing
27. A retailer alters its prices to coincide with fluctuations in costs or consumer demand
Diversification
Variable Pricing
One-Hundred Percent Location
Computerized Checkout
28. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Operations Management
Contingency Pricing
Loss Leaders
Fashion Merchandise
29. The form of research in which present behavior or the results of past behavior are noted and recorded
Consumer Behavior
Extended Decision Making
Observation
Canned Sales Presentation
30. Whereby each department is subdivided into further categories for related types of merchandise
Discretionary income
Classification Merchandising
Social Responsibility
Fad Merchandise
31. Lets consumers bargain over prices; those who are good at it obtain lower prices
Total Retail Experience
Weighted Application Blank
Supply Chain
Flexible Pricing
32. Includes all the remaining customers - and they are the most widely dispersed
Category Management
Traditional Job Description
Storability Product Groupings
Fringe Trading Area
33. Involves recruiting - selecting - training - compensating - and supervising personnel in a manner consistent with the retailer's organization structure and strategy mix
Human Resource Management
Percentage-of-Sales Method
Loss Leaders
Uncontrollable Variables
34. A company compares its actual performance against its potential performance and then determines the areas in which it must improve
Corporation
Gap Analysis
Weighted Application Blank
Chain
35. Has a provision allowing rent to increase if a property owner's taxes - heating bills - insurance or other expenses rise beyond a certain point
Reference Groups
Experiential Merchandising
Maintenance-Increase-Recoupment Lease
Benchmarking
36. An open air shopping site that typically includes 150 -000 to 500 -000 square feet of space dedicated to upscale - well-known specialty stores
Lifestyle Center
Convenience Store
Box (Limited-Line) Store
Demographics
37. The total process of planning - implementing and coordinating the physical movement of merchandise from manufacturer (wholesaler) to retailer to customer in the most timely - effective and cost-efficient manner possible
Retail Organization
Fad Merchandise
Culture
Logistics
38. Focuses on the sale of tangible phoducts
Channel Control
Flexible Pricing
Depth of Assortment
Goods Retailing
39. Whereby the retailer sets standards and measures its performance based on the achievements of its sector of retailing - specific competitors - high-performance firms - and/or the prior actions of the firm itself
Benchmarking
Social Class
Job Analysis
Percentage Lease
40. Assumes new merchandise is sold first - while older stock remains in inventory
Retail Strategy
Benchmarking
Straight (Gridiron) Traffic Flow
LIFO (last-in-first-out) Method
41. Assets minus liabilities; aka owner's equity and represents the value of a business after deducting all financial obligations
Core Customers
Net Worth
All-You-Can-Afford Method
Stock-to-Sales Method
42. The reasons for a consumers behavior
Channel of Distribution
Channel Control
Motives
Assortment Display
43. When a retailer acts in the best interests of society - as well as itself
Competition-Oriented Pricing
Scenario Analysis
Social Responsibility
Control
44. Service that includes the activities that enhance the shopping experience and give retailers a competitive advantage
Community Shopping Center
Vertical Marketing System
Augmented Customer Service
Post-Purchase Behavior
45. Where consumers shop for a product category at more than one retail format during the year OR visit multiple retailers on one shopping trip
Cross-Shopping
Image
Odd Pricing
Variable Markup Policy
46. A manufacturer may sometimes help fund personal selling in addition to regular salesperson compensation
PMs (Promotional or Push Monies)
Electronic Banking
Social Class
Unit Control
47. Refers to the variety in any one good/service (product line) a retailer carries
Price-Quality Association
Depth of Assortment
Employee Empowerment
Feedback
48. Retail prices are set at levels below even dollar values; the assumption is that people feel these prices represent discounts or that the amounts are beneath consumer price ceilings
Percentage Lease
Odd Pricing
Impulse Purchases
Chain
49. The aspects of business to which a retailers must adapt
Leased Department
Uncontrollable Variables
Customer Satisfaction
Channel of Distribution
50. Involves an informal ranking of people based on income - occupation - education and other factors
FIFO (first-in-first-out) Method
Impulse Purchases
Net Profit After Taxes
Social Class