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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A way to control inventory investment by systematically set stock levels at which new orders must be placed; based on three factors - order lead time - usage rate and safety stock (lead time * usage rate) + safety stock
Infomercial
Reorder Point
Variable Pricing
Operations Blueprint
2. Assets minus liabilities; aka owner's equity and represents the value of a business after deducting all financial obligations
Net Worth
Hidden Assets
Private (dealer) Brands
Consumer Cooperative
3. Provides shoppers with information - adds to store atmospere and serves substantial promotional role
Point-of-Purchase Display
Yield Management Pricing
Memorandum Purchase
Pre-Training
4. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold
Computerized Checkout
Reilly's Law of Retailing Gravitation
Reverse Logistics
Stock Turnover
5. Analyzes a firm's overall performance - from the organizational mission to goals to customer satisfaction to the basic retail strategy mix and its implementation in an integrated - consistent way
Direct Selling
Horizontal Retail Audit
Convenience Store
Fad Merchandise
6. Whereby a retailer sells to consumers through multiple retails formats (points of contact)
Rented-Goods Services
Objective-and-Task Method
Total Retail Experience
Multi-Channel Retailing
7. Software which combines digitized mapping with key locational data to graphically depict trading-area characteristics such as population demographics; data on consumer purchases; and listings of current - proposed and competitor locations
Membership (Warehouse) Club
Retail Audit
Geographical Information System
Destination Retailer
8. A shopping site with (1) up to a half-dozen or so category killer stores and a mix of smaller stores and (2) several complementary stores specializing in one product category
Merchandising Philosophy
Opportunities
Power Center
Assortment Display
9. When a retailer looks at data that have been gathered for purposes other than addressing the issue or problem currently under study
Secondary Data
Direct Marketing
Consumer Cooperative
Computerized Checkout
10. Large retailers seek to reduce competition by selling goods and services at very low prices - thus causing small retailers to go out of business
Sales Promotion
Predatory Pricing
Ethics
Flexible Pricing
11. The process by which people determine whether - what - when - where - how - from whom - and how often to purchase goods and services
Consumer Behavior
Consumer Decision Process
Direct Product Profitability (DPP)
Stock Turnover
12. When retailers count on suppliers to participate in their inventory management programs
Secondary Data
Vendor-Managed Inventory (VMI)
Value Delivery System
Performance Measures
13. The efficient and effective implementation of the policies and tasks necessary to satisfy the firm's customers - employees - and management
Initial Markup
Operations Management
Information Search
LIFO (last-in-first-out) Method
14. Divides all retail activities into four functional areas - merchandising - publicity - store management - and accounting and control
Frequency
Liabilities
Net Profit After Taxes
Mazur Plan
15. Teach new (and existing) personnel how best to perform their jobs or how to improve themselves
Storefront
Training Programs
Consumer Loyalty (Frequent Shopper) Programs
Atmosphere (atmospherics)
16. A retail firm owned by its customer members
Percentage Lease
Price Lining
Consumer Cooperative
Personal Selling
17. Theory that retail innovators often first appear as low-price operators with low costs and low profit margin requirements
HRM Process
Category Killer
Wheel of Retailing
Organization Chart
18. The process of deciding and the factors affecting the process. - stimulus - problem awareness - information search - evaluation of alternatives - purchase - and post-purchase behavior
Consumer Decision Process
Term Occupancy
Personal Selling
Core Customers
19. A type of department store that has a clear customer focus on middle class and lower-middle-class shoppers looking for good value
Public Relations
Full-Line Discount Store
Budgeting
Supervision
20. Concentrates on selling one goods or service line - such as young women's apparel
Specialty Store
Rationalized Retailing
Motives
Opportunity Costs
21. A retailers has no risk because title is not taken; the supplier owns the goods until sold
Consignment Purchase
Direct Marketing
Cost-Oriented Pricing
Monthly Sales Index
22. Whereby a retailer sells to consumers through one retail format - may be store-bsed or non-store based
Electronic Data Interchange (EDI)
Single-Channel Retailing
Word of Mouth (WOM)
Retail Information System
23. The aspects of business to which a retailers must adapt
Need-Satisfaction Approach
Cooperative Buying
Situation Analysis
Uncontrollable Variables
24. A sign that displays the store's name
Huff's Law of Shopper Attraction
Traditional Job Description
Uncontrollable Variables
Marquee
25. Begins planning at the individual product level and then proceeds to the category - total store - and overall company levels
Bottom-Up Space Management Approach
Resident Buying Office
Value Chain
Impulse Purchases
26. Anticipates the information needs of retail managers; collects - organizes - and stores relevant data on a continuous basis; and directs the flow of information to the proper decision makers
RFID (radio frequency identification)
Efficient Consumer Response (ECR)
Category Management
Retail Information System
27. Consists of the activities involved in acquiring particular goods and/or services and making them available at the places - times - and prices and in the quantity that enable a retailer to reach its goals
Merchandising
Consumer Behavior
Objectives
Sales Manager
28. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Ethics
Private (dealer) Brands
Initial Markup
Strategy Mix
29. A listing of bipolar adjectives scales
Semantic Differential
Service Retailing
Consumer Decision Process
Classification Merchandising
30. Increases an item's original price because demand is unexpectedly high or costs are rising
Additional Markup
Situation Analysis
Channel of Distribution
Semantic Differential
31. A way to collect - store and use relevant information about customers
Retailing Concept
Data-Base Retailing
World Wide Web
Lifestyles
32. Exhibits heavier - bulkier items than a rack holds
Budgeting
Case Display
Competitive Parity Method
Wheel of Retailing
33. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Food-Based Superstore
Retail Method of Accounting
Issue (problem) Definition
Stock-to-Sales Method
34. Analyzes a firm's performance in one area of the strategy mix or operations - such as the credit function - customer service - merchandise assortment - or interior display
Chargebacks
RFID (radio frequency identification)
Bait-and-Switch Advertising
Vertical Retail Audit
35. Encompasses 50 to 80 percent of a store's customers; the area closest to he store and possesses the highest density of customers to population and the highest per capita sales
Retail Audit
Monthly Sales Index
Retail Organization
Primary Trading Area
36. Involves planning and monitoring a retailer's financial investment in merchandise over a stated period
Dollar Control
Performance Measures
Non-probability Sample
Americans With Disabilities Act
37. A firm structures and assigns tasks - policies - resources - authority - responsibilities - and rewards to efficiently and effectively satisfy the needs of its target market - employees and management
Unit Pricing
Revolving Credit Account
Retail Organization
Limited Decision Making
38. When a retailers acts in a trustworthy - fair - honest and respectful manner with each of its constituencies
Odd Pricing
Theme-Setting Display
Ethics
Massed Promotion Effort
39. Objective - quantifiable - easily identifiable and measurable population data
Demographics
Quick Response (QR) Inventory Planning
Minimum-Price Laws
Assets
40. A version of customary pricing in which a retailer strives to sell goods and services at consistently low prices throughout the selling season
Everyday Low Pricing (EDLP)
Consumer Loyalty (Frequent Shopper) Programs
Organizational Mission
Physical Inventory System
41. Where a consumer must pay the bill in full when it is due
Retail Organization
Purchase Motivation Product Groupings
Infomercial
Open Credit Account
42. Outlines the job interactions within a company by describing the reporting relationships among employees (from the lowest level to the highest level)
Cut Case
Hierarchy of Authority
Curing (Free-Flowing) Traffic Flow
Vertical Marketing System
43. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Opportunities
Contingency Pricing
Warehouse Store
Goods/Service Category
44. Lower price than the original is used to meet the lower price of another retailer - adapt to inventory overstocking - clear out shopworn merchandise - reduce assortments of odds and ends - and increase customer traffic
Lifestyles
Markdown
Value (customer)
Product Life Cycle
45. Used to describe depreciated assets - such as buildings and warehouses - that are noted on a retail balance sheet at low values relative to their actual worth
Percentage-of-Sales Method
Value (customer)
Net Profit After Taxes
Hidden Assets
46. Suppliers sell through a moderate number of retailers
Vertical Marketing System
Computerized Checkout
Net Worth
Selective Distribution
47. A retailer wants to maintain a specified ratio of goods on hand to sales
Stock-to-Sales Method
Mass Marketing
Unit Control
Objective-and-Task Method
48. Signals or cues as to the success or failure of that each part of the strategy
Simulation
Perceived Risk
Feedback
Secondary Data
49. Refers to the number of distinct goods/services categories (product lines) a retailer carries
Width of Assortment
Multi-Channel Retailing
Wheel of Retailing
Micromarketing
50. A retailers carries complementary goods and services to encourage shoppers to buy more
Price-Quality Association
PMs (Promotional or Push Monies)
Cross-Merchandising
Stimulus