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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The criteria used to assess effectiveness
Inventory Management
Retail Institution
Performance Measures
Target Marketing
2. The revenues received by a retailer during a given period after deducting customer returns - markdowns - and employee discounts
Width of Assortment
Trading Area Overlap
Tactics
Net Sales
3. Reward a retailers best customers - those with whom it wants long-lasting relationships with
Consumer Loyalty (Frequent Shopper) Programs
Depth of Assortment
Advertising
Exclusive Distribution
4. An unincorporated retail firm owned by two or more persons - each with a financial interest
Variable Markup Policy
Partnership
Rationalized Retailing
Budgeting
5. Whereby franchisors limit franchisee involvement in the strategic planning process
Net Profit After Taxes
Department Store
Consumer Protection
Constrained Decision Making
6. A retailer devises its strategy in a way that projects an image relative to its retail category and its competitors and that elicits a positive consumer response
Positioning
Affinity
Distributed Promotion Effort
Retail Balance
7. Many retail vendors sell a range of products at discount prices in plain surroundings
Positioning
Community Shopping Center
Flea Market
Trading Area Overlap
8. Forecasts average sales weekly - so beginning inventory equals several weeks expected sales
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9. A type of retail institution that is a department in a retail store that is rented to an outside party
Leased Department
Opportunistic Buying
Retail Institution
Cost-Oriented Pricing
10. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead
Cooperative Advertising
Dollar Control
Retail Method of Accounting
Minimum-Price Laws
11. Consists of the regular products carried by a retailer
Social Responsibility
Staple Merchandise
Positioning
Benchmarking
12. Caused by employee theft - customer shoplifting - vendor fraud and administrative errors
Merchandising Philosophy
Equal Store Organization
Inventory Shrinkage
Width of Assortment
13. An exchange of money or a promise to pay for the ownership or use of a good or service. three factors: place of purchase - purchase terms and availability
Net Profit After Taxes
Case Display
Purchase Act
Department Store
14. Assigns floor space on the basis of sales or profit per foot
Sales-Productivity Ratio
Probability (Random) Sample
Minimum-Price Laws
Pre-Training
15. Based on the principle that each customer has different wants; thus - a sales presentation should be geared to the demands of the individual customer
Pre-Training
Publicity
Need-Satisfaction Approach
Incremental Method
16. Used by retailers that promote throughout the year
Infomercial
Data Warehousing
Distributed Promotion Effort
Cost of Goods Sold
17. Available from sources outside the firm
External Secondary Data
Gross Profit (margin)
Niche Retailing
Fad Merchandise
18. A manufacturer-owned store selling closeouts; discontinued merchandise; irregulars; cancelled orders; and - sometimes in-season - first-quality merchandise
Central Business District
Factory Outlet
Experiment
Gap Analysis
19. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
Revolving Credit Account
Primary Data
Retailing Concept
Classification Merchandising
20. Attracts independents because of low capital requirements and relatively simple licensing provisions for many small retail firms. leads to intense competition
Tactics
Bottom-Up Space Management Approach
Ease of Entry
Direct Store Distribution (DSD)
21. Based on the premise that people are drawn to stores that are closer and more attractive than competitor's stores
Operations Blueprint
Compensation
Post-Purchase Behavior
Gravity Model
22. The simplest and most popular trading-area analysis model. potential sales for a new store are estimated on the basis of revenues for similar stores in existing areas - the competition at a prospective location - the new store's expected market share
Variety Store
Order-Getting Salesperson
Non-probability Sample
Analog Model
23. Aka power retailer - an especially large specialty store that features and enormous selection in its category at relatively low prices
Owned-Goods Services
Merchandise Available for Sale
Category Killer
Vertical Cooperative Advertising Agreement
24. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Assortment
Business Format Franchising
Solution Selling
Maintained Markup
25. A firm starts each new budget from scratch and outlines the expenditures needed to reach the periods goals
Book (Perpetual) Inventory System
Zero-Based Budgeting
Consumer Protection
Order-Taking Salesperson
26. Logically assumes old merchandise is sold first - while newer items remain in inventory
Consumer Protection
FIFO (first-in-first-out) Method
Infomercial
Variety Store
27. Depicts a product offering in a thematic manner and sets a specific mood
Inventory Management
Net Profit After Taxes
Open-to-Buy
Theme-Setting Display
28. When a retailer looks at data that have been gathered for purposes other than addressing the issue or problem currently under study
Secondary Data
Open-to-Buy
Cross-Merchandising
Experiment
29. the drive within people to attain work-related goals - can be positive or negative
Net Profit After Taxes
Vertical Cooperative Advertising Agreement
Job Motivation
Open-to-Buy
30. Consists of all the levels of independently owned businesses along a channel of distribution
Vertical Marketing System
Initial Markup
Publicity
Assets
31. The overall plan or framework of action that guides a retailer
Family Life Cycle
Slotting Allowances
Mass Merchandising
Retail Strategy
32. Assumes that consumers will not buy goods and services at prices deemed too low; a low price means poor quality and status
Cost-Oriented Pricing
Evaluation of Alternatives
Multi-Channel Retailing
Prestige Pricing
33. Takes place when the consumer buys out of habit and skips steps in the purchase process
Off-Price Chain
Experiment
Routine Decision Making
All-You-Can-Afford Method
34. The amount a retailer pays to acquire the merchandise sold during a given time period. it is based on purchase prices and freight charges - less all discounts
Gap Analysis
Operations Blueprint
Cost of Goods Sold
Manufacturer (national) Brands
35. Consists of products that may have cyclical sales due to changing tastes and lifestyles
Fashion Merchandise
Additional Markup
Battle of the Brands
Micromerchandising
36. The difference between planned purchases and the purchase commitments already made by a buyer for a given period - often a month
Specialty Store
Open-to-Buy
Experiential Merchandising
Data-Base Retailing
37. Any item a retailer owns with monetary value
Liabilities
Threats
Assets
Quick Response (QR) Inventory Planning
38. A retail firm that is formally incorporated under state law
Corporation
Niche Retailing
Retail Organization
Warehouse Store
39. The merchandise categories for which data are gathered
Control Units
Flexible Pricing
Category Killer
Maintained Markup
40. Consists of products that sell well over nonconsecutive time periods
Seasonal Merchandise
Image
Concentrated Marketing
Retailing Concept
41. A type of retail institution in which a retailers owns one retail unit
Impulse Purchases
Goods/Service Category
Independent
Floor-Ready Merchandise
42. A sign that displays the store's name
Sales-Productivity Ratio
Marquee
Value Chain
Graduated Lease
43. Describes how traditional family moves from bachelorhood to children to solitary retirement
Multi-Channel Retailing
Impulse Purchases
Traditional Department Store
Family Life Cycle
44. Performs all of the tasks of a computerized checkout and verifies check and charge transactions - provides instantaneous sales reports - monitors and changes prices - sends intra- and inter- store messages - evaluates personnel and profitability and
Item Price Removal
Word of Mouth (WOM)
Atmosphere (atmospherics)
Electronic Point of Sale System
45. Payments that retailers require of vendors for providing shelf space
Flea Market
Slotting Allowances
Retail Promotion
Hierarchy of Authority
46. Sets the guiding principles for all the merchandise decisions a retailers makes
Human Resource Management
Hierarchy of Authority
Predatory Pricing
Merchandising Philosophy
47. Retailers and suppliers regularly exchange information through their computers with regard to inventory levels - delivery times - unit sales and so on of a particular item
Electronic Data Interchange (EDI)
Internal Secondary Data
Massed Promotion Effort
Ethics
48. One member of the distribution channel dominates the decisions made in that channel due to the power it possesses
Vertical Retail Audit
Warehouse Store
Sales Opportunity Grid
Channel Control
49. Ownership verus leasing - the type of lease - operations and maintenance costs - taxing - zoning restrictions and voluntary regulations
Consumer Protection
LIFO (last-in-first-out) Method
Term Occupancy
Geographical Information System
50. Involves the activities of government - businesses - and other organizations to protect people from practices infringing upon their rights as consumers
Category Killer
Solution Selling
Downsizing
Consumer Protection