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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a retailer acts in the best interests of society - as well as itself
Social Responsibility
Lifestyles
Visual Merchandising
Planogram
2. Focuses on the sale of tangible phoducts
Floor-Ready Merchandise
Consumer Behavior
Horizontal Cooperative Advertising Agreement
Goods Retailing
3. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
Core Customers
Revolving Credit Account
Business Format Franchising
Order-Taking Salesperson
4. A large retail unit with an extensive assortment of goods and services that is organized into separate departments for purposes of buying promotion - customer service - and control
Survey
Combination Store
Department Store
Book (Perpetual) Inventory System
5. Two or more retailers share an ad
Social Class
Horizontal Cooperative Advertising Agreement
Inventory Shrinkage
Family Life Cycle
6. Teach new (and existing) personnel how best to perform their jobs or how to improve themselves
Reach
Training Programs
Cost-Oriented Pricing
Straight (Gridiron) Traffic Flow
7. Systematically examines and evaluates a firm's total retailing effort or a specific aspect of it
Retail Audit
Weighted Application Blank
Initial Markup
Graduated Lease
8. A form of revolving account; no interest is assessed if a person pays a bill in full when it is due. when a person makes a partial payment - he or she is assessed interest monthly on the unpaid balance
Option Credit Account
Battle of the Brands
External Secondary Data
Marketing Research In Retailing
9. Customer orientation - coordinated effort - value driven and goal orientation
World Wide Web
Constrained Decision Making
Retailing Concept
Neighborhood Business District
10. An inside or outside organization that is used when a retailer wants to keep in close touch with key market trends and cannot do so through just headquarters buying staff
Secondary Trading Area
Resident Buying Office
Stimulus
Functional Product Groupings
11. Stores - product - or customers are chosen by the researcher - based on judgement or convenience
Compensation
Net Worth
Non-probability Sample
Vending Machine
12. A way to control inventory investment by systematically set stock levels at which new orders must be placed; based on three factors - order lead time - usage rate and safety stock (lead time * usage rate) + safety stock
Stock Turnover
Sales-Productivity Ratio
Cost of Goods Sold
Reorder Point
13. Larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store
Objective-and-Task Method
Variety Store
Food-Based Superstore
Outshopping
14. A type of retail institution that is a department in a retail store that is rented to an outside party
Leased Department
Debit Card System
Markdown
Resident Buying Office
15. A consumer may engage in behavior after purchasing a product that falls into two categories: further purchases or re-evaluation
Option Credit Account
Debit Card System
Post-Purchase Behavior
Vertical Marketing System
16. Analyzes a firm's overall performance - from the organizational mission to goals to customer satisfaction to the basic retail strategy mix and its implementation in an integrated - consistent way
Variable Pricing
Membership (Warehouse) Club
Horizontal Retail Audit
Everyday Low Pricing (EDLP)
17. When information is amassed on each job's functions and requirements: duties - responsibilities - aptitude - interest - education - experience - and physical tasks
Theme-Setting Display
Bifurcated Retailing
Job Analysis
Chain
18. A customer is first exposed to a good or service through a non-personal medium and then orders by mail - phone - fax or computer
Direct Marketing
Storefront
Consumer Loyalty (Frequent Shopper) Programs
Factory Outlet
19. A retailer devises its strategy in a way that projects an image relative to its retail category and its competitors and that elicits a positive consumer response
Positioning
Post-Purchase Behavior
Bait-and-Switch Advertising
Specialog
20. The total process of planning - implementing and coordinating the physical movement of merchandise from manufacturer (wholesaler) to retailer to customer in the most timely - effective and cost-efficient manner possible
Infomercial
Single-Channel Retailing
Weighted Application Blank
Logistics
21. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
Flexible Pricing
RFID (radio frequency identification)
Hidden Assets
Minimum-Price Laws
22. Based on the original retail value assigned to merchandise less the costs of the merchandise
Initial Markup
Net Sales
Planogram
Discretionary income
23. Financial obligations a retailer incurs in operating a business
Liabilities
Open-to-Buy
Secondary Trading Area
Post-Purchase Behavior
24. An unplanned shopping area in a city or town that is usually bounded by the intersection of two major streets
Secondary Business District (SBD)
Additional Markup
Basic Stock List
Food-Based Superstore
25. An indoctrination on the firm's history and policies - as well as a job orientation on hours - compensation - the chain of command and job duties
Weeks' Supply Method
Straight (Gridiron) Traffic Flow
Pre-Training
Value (retailer)
26. The process of deciding and the factors affecting the process. - stimulus - problem awareness - information search - evaluation of alternatives - purchase - and post-purchase behavior
Consumer Decision Process
LIFO (last-in-first-out) Method
Efficient Consumer Response (ECR)
Opportunities
27. A freestanding - interactive - electronic computer terminal that displays products and related information on a video screen
Consignment Purchase
Cooperative Advertising
Never-Out List
Video Kiosk
28. Consists of products that may have cyclical sales due to changing tastes and lifestyles
Cooperative Buying
Dollar Control
Wheel of Retailing
Fashion Merchandise
29. Consists of products that sell well over nonconsecutive time periods
Constrained Decision Making
Point of Difference
Seasonal Merchandise
Publicity
30. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Net Worth
Contingency Pricing
Opportunities
Selective Distribution
31. A visual (graphical) representation of the space for selling - merchandise - personnel and customers - as well as for product categories which lays out the in-store placement
Service Retailing
Rack Display
Merchandising
Planogram
32. Retailers become active in businesses outside their normal operations - and add stores in different goods/service categories
Personal Selling
Diversification
Flea Market
Independent
33. Rates the promise of new and established goods - services - procedures - and/or store outlets across a variety of criteria
Option Credit Account
Gravity Model
Sales Opportunity Grid
Operations Management
34. A "geographic area containing the customers of a particular firm or group of firms for specific goods or services"
Limited Decision Making
Trading Area
Channel of Distribution
Ease of Entry
35. Increases an item's original price because demand is unexpectedly high or costs are rising
Predatory Pricing
Loss Leaders
Additional Markup
Rack Display
36. The sensitivity of customers to price changes in terms of the quantities they will buy - because there is a relationship between price and consumer purchases and perceptions
Price Elasticity of Demand
Vertical Cooperative Advertising Agreement
Mass Marketing
Ethics
37. The aspects of business that a firm can directly affect
Category Killer
Warehouse Store
Hierarchy of Authority
Controllable Variables
38. Factors having a high relationship with job success are given more weight than others
Weighted Application Blank
Retail Promotion
Family Life Cycle
Merchandising
39. A multi-line firm operating under central ownership
Diversified Retailer
Slotting Allowances
World Wide Web
Merchandising Philosophy
40. A firm uses current and past budgets as guides and adds to or subtracts from them to arrive at the coming period's expenditures
Incremental Budgeting
Weeks' Supply Method
Percentage Lease
Reorder Point
41. Whereby the purchase price is immediately deducted from a consumer's bank account and entered into a retailer's account through a computer terminal
Semantic Differential
Primary Data
Retail Promotion
Debit Card System
42. Available within the company - sometimes from the data bank of a retail information system
Internal Secondary Data
Single-Channel Retailing
Consignment Purchase
Data-Base Management
43. Typically supervises the on-floor selling and operational activities for a specific retail department
Order-Getting Salesperson
Downsizing
Operations Blueprint
Sales Manager
44. Converts shopping from a passive activity into a more interactive one - by better engaging customers
Advertising
Competition-Oriented Pricing
Experiential Merchandising
Franchising
45. Displays merchandise by common end use
Cut Case
Cognitive Dissonance
Functional Product Groupings
Trading Area
46. One way to access information on the Internet - whereby people work with easy-to-use Web addresses and pages
World Wide Web
Partnership
Americans With Disabilities Act
Sales Promotion
47. The logistics aspect of a value delivery chain. it compromises all the parties that participate in the retail logistics process: manufacturers - wholesalers - third-party specialists and the retailers
Supply Chain
Independent
Curing (Free-Flowing) Traffic Flow
Efficient Consumer Response (ECR)
48. A typically well-located - food-oriented retailer that is open long hours and carries a moderate number of items
Maintenance-Increase-Recoupment Lease
Operating Expenses
Equal Store Organization
Convenience Store
49. Doubt that the correct decision has been made
Slotting Allowances
Cognitive Dissonance
Limited Decision Making
Percentage-of-Sales Method
50. A catalog in which a retailer caters to a particular customer segment - emphasizes a limited number of items - and reduces production and postage costs
Specialog
Operations Management
Cost of Goods Sold
Cost of Method Accounting