SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An unincorporated retail firm owned by one person
Supervision
Book (Perpetual) Inventory System
Sole Proprietorship
Point-of-Purchase Display
2. The criteria used to assess effectiveness
Performance Measures
Top-Down Space Management Approach
Direct Product Profitability (DPP)
Massed Promotion Effort
3. Lets consumers bargain over prices; those who are good at it obtain lower prices
PMs (Promotional or Push Monies)
Data-Base Retailing
Flexible Pricing
Goods Retailing
4. The logistics aspect of a value delivery chain. it compromises all the parties that participate in the retail logistics process: manufacturers - wholesalers - third-party specialists and the retailers
Reference Groups
Supply Chain
Downsizing
Multi-Channel Retailing
5. A retailers pays an outside party to undertake one or more of its operating functions with the goal of reducing costs and employee time devoted to particular tasks
Recruitment
Stock-to-Sales Method
Food-Based Superstore
Outsourcing
6. A type of retail institution that is a department in a retail store that is rented to an outside party
Geographical Information System
Leased Department
Data Warehousing
Cost of Goods Sold
7. Customer orientation - coordinated effort - value driven and goal orientation
Combination Store
Unit Pricing
Retailing Concept
Niche Retailing
8. When stores at a given location complement - blend - and cooperate with one another - and each benefits from the others' presence; when it is strong - the sales of each store are greater due to the high customer traffic
Affinity
Customer Loyalty
Culture
Evaluation of Alternatives
9. Beginning inventory - purchases - and transportation charges equal the cost of this
Trading Area Overlap
Advertising
Retailing Concept
Merchandise Available for Sale
10. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Mass Marketing
Factory Outlet
Assortment Display
Monthly Sales Index
11. Involves the activities of government - businesses - and other organizations to protect people from practices infringing upon their rights as consumers
Storability Product Groupings
Value (customer)
Consumer Protection
Multi-Channel Retailing
12. Relied on prior promotion budgets to allocate funds; a percentage is either added to or subtracted from one year's budget to determine the next year's
Incremental Method
Opportunities
Assortment
Organization Chart
13. Merchandise that generates high sales over a short time
Supermarket
Stock Turnover
Fad Merchandise
Data Warehousing
14. Involves recruiting - selecting - training - compensating - and supervising personnel in a manner consistent with the retailer's organization structure and strategy mix
Want Book (Want Slip)
Retail Balance
Assortment Merchandise
Human Resource Management
15. A retailers starts with its total available store space - divides the space into categories - and then works on product layouts
Horizontal Retail Audit
Top-Down Space Management Approach
Selective Distribution
Human Resource Management
16. Ways in which individual consumers and families live and spend time and money
Bottom-Up Space Management Approach
Net Profit After Taxes
World Wide Web
Lifestyles
17. The profit earned after all costs and taxes have been deducted
Customer Service
Net Profit After Taxes
Retail Organization
Electronic Article Surveillance
18. The form of research in which present behavior or the results of past behavior are noted and recorded
Observation
Classification Merchandising
Order-Getting Salesperson
Variable Markup Policy
19. The merchandise categories for which data are gathered
Item Price Removal
Organizational Mission
Control Units
Cross-Shopping
20. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Human Resource Management
Contingency Pricing
Selective Distribution
Retail Audit
21. Many retail vendors sell a range of products at discount prices in plain surroundings
Multi-Channel Retailing
Advertising
Horizontal Cooperative Advertising Agreement
Flea Market
22. Whereby a retailer sells to consumers through multiple retails formats (points of contact)
Storefront
Multi-Channel Retailing
Inventory Shrinkage
Mazur Plan
23. Permits supermarkets to incorporate aspects of quick response inventory planning - electronic data interchange - and logistics planning
Neighborhood Shopping Center
Efficient Consumer Response (ECR)
String
Regional Shopping Center
24. Used by retailers that promote throughout the year
Secondary Business District (SBD)
Distributed Promotion Effort
Analog Model
Markdown
25. Reward a retailers best customers - those with whom it wants long-lasting relationships with
Primary Trading Area
Consumer Loyalty (Frequent Shopper) Programs
Sorting Process
Specialty Store
26. The cost of running a retail business
Control Units
Operating Expenses
Goal-Oriented Job Description
Dead Areas
27. Performs routine clerical and sales functions - setting up displays - stocking shelves - answering simple questions and ringing up sales
LIFO (last-in-first-out) Method
Consumer Protection
Order-Taking Salesperson
Assortment Merchandise
28. Direct monetary payments (salaries - commissions - and bonuses) and indirect payments (paid vacations - health and life insurance - and retirement plans) should be fair to both the retailer and its employees
Hierarchy of Effects
Value (retailer)
Expected Customer Service
Compensation
29. A firm starts each new budget from scratch and outlines the expenditures needed to reach the periods goals
Zero-Based Budgeting
Feedback
Corporation
Direct Marketing
30. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead
Mass Merchandising
Minimum-Price Laws
Wheel of Retailing
Outshopping
31. A retail firm owned by its customer members
Automatic Reordering System
Consumer Cooperative
Supercenter
Dead Areas
32. Encompasses 50 to 80 percent of a store's customers; the area closest to he store and possesses the highest density of customers to population and the highest per capita sales
Nongoods Services
Cut Case
Primary Trading Area
Issue (problem) Definition
33. Involves planning and monitoring a retailer's financial investment in merchandise over a stated period
Assortment Display
Floor-Ready Merchandise
Dollar Control
Retail Promotion
34. Equals the cost of merchandise available for sale minus the cost value of ending inventory
Net Profit After Taxes
Cost of Goods Sold
Ethics
Goal-Oriented Job Description
35. Assumes that consumers will not buy goods and services at prices deemed too low; a low price means poor quality and status
Prestige Pricing
Threats
Survey
Value (retailer)
36. A shopping site with (1) up to a half-dozen or so category killer stores and a mix of smaller stores and (2) several complementary stores specializing in one product category
Fringe Trading Area
Power Center
Threats
Evaluation of Alternatives
37. All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
Reach
Initial Markup
Channel of Distribution
Secondary Data
38. A retailer carries more items than expects to sell over a specified period
Generic Brands
Basic Stock Method
Percentage Variation Method
Stock Turnover
39. Type of retail institution in which a retailer operates multiple outlets (store units) under common ownership; it usually engages in some level of centralized purchasing and decision making
Marketing Research In Retailing
Chain
Stock Turnover
Multiple-Unit Pricing
40. Risk is still low - but a retailer takes title on delivery and is responsible for damages
Experiment
All-You-Can-Afford Method
Net Profit After Taxes
Memorandum Purchase
41. Avoids the problems of infrequent financial alaysis by keeping a running total of the value of all inventory on hand at cost at a given time
Sales-Productivity Ratio
Cooperative Advertising
Book (Perpetual) Inventory System
Benchmarking
42. A formal way to record consumer requests for unstocked for out-of-stock merchandise
Mass Marketing
Demand-Oriented Pricing
Want Book (Want Slip)
Threats
43. A positioning approach whereby retailers offer a discount or value-oriented image - a wide and/or deep merchandise selection and large store facilities
Department Store
Mergers
Mass Merchandising
Customer Loyalty
44. Stipulates that rent is related to sales or profits; protects a property owner against inflation and lets it benefit if a store is successful
Ethics
Video Kiosk
Tactics
Percentage Lease
45. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Floor-Ready Merchandise
Total Retail Experience
Tactics
Strategy Mix
46. The number of distinct people exposed to a retailers promotion efforts in a specific period
Competitive Parity Method
Canned Sales Presentation
Reach
Value Chain
47. Produces and controlled by manufacturers. they are usually well known and supported by manufacturer ads - somewhat pre-sold to consumers - require limited retailer involvement in marketing - and often represent maximum quality
Sales Promotion
Manufacturer (national) Brands
Fashion Merchandise
Seasonal Merchandise
48. A company compares its actual performance against its potential performance and then determines the areas in which it must improve
Selective Distribution
Gap Analysis
One-Price Policy
Diversified Retailer
49. The service level that customers want to receive from any retailer - such as basic employee courtesy
Expected Customer Service
Vertical Retail Audit
Concentrated Marketing
Seasonal Merchandise
50. Is a cue (social or commercial) or a drive (physical) meant to motivate or arouse a person to act
Stimulus
Supply Chain
Marketing Research In Retailing
Retailing