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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Retailers identify specific customer segments and deploy unique strategies to address the desires of those segments rather than the mass market
Wheel of Retailing
Niche Retailing
Monthly Sales Index
Atmosphere (atmospherics)
2. Outlines a retailer's planned expenditures for a given time based on expected performance
Budgeting
Compensation
Reorder Point
Assortment
3. Mandates that persons with disabilities be given appropriate access to retailing facilities
Americans With Disabilities Act
Target Marketing
Multi-Channel Retailing
Uncontrollable Variables
4. A manufacturer and a retailer or a wholesales and a retailer share an ad
Top-Down Space Management Approach
Vertical Cooperative Advertising Agreement
Loss Leaders
Multiple-Unit Pricing
5. Focuses on the sale in which consumers do not purchase or acquire ownership of tangible products
Service Retailing
Diversification
Survey
Assets
6. A retailers pays an outside party to undertake one or more of its operating functions with the goal of reducing costs and employee time devoted to particular tasks
Micromerchandising
World Wide Web
Sales Promotion
Outsourcing
7. Contains an additional 15 to 25 percent of a stores customers; located outside of the primary area - and customers are more widely dispersed
Downsizing
Application Blank
Secondary Trading Area
Cost of Method Accounting
8. A form of multi-channel retailing which engages in more than one type of distribution arrangement
Net Worth
LIFO (last-in-first-out) Method
Dual Marketing
Channel Control
9. The extent to which a person desires and pursues social status
PMs (Promotional or Push Monies)
Class Consciousness
One-Hundred Percent Location
Pre-Training
10. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
Operations Management
Open-to-Buy
Solution Selling
RFID (radio frequency identification)
11. Begins planning at the individual product level and then proceeds to the category - total store - and overall company levels
Robinson-Patman Act
Reorder Point
Bottom-Up Space Management Approach
One-Hundred Percent Location
12. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead
Consumer Decision Process
Partnership
Minimum-Price Laws
Retail Life Cycle
13. Specifies the inventory level - color - brand - style category - size - package - and so on for every staple item carried by the retailer
Basic Stock List
Weeks' Supply Method
Market Segment Product Groupings
Ethics
14. Two or more retailers share an ad
Prototype Stores
Sorting Process
Horizontal Cooperative Advertising Agreement
Primary Data
15. An agreement among manufacturers - wholesalers or retailers to set prices. these agreements are illegal under the Sherman Antitrust Act and Federal Trade Commission Act
Horizontal Price Fixing
One-Hundred Percent Location
Observation
Inventory Shrinkage
16. Consists of products that may have cyclical sales due to changing tastes and lifestyles
Percentage Variation Method
Fashion Merchandise
Recruitment
Leased Department
17. A retailer charges the same price to all customers buying an item under similar conditions
Retail Institution
Multi-Channel Retailing
One-Price Policy
Uncontrollable Variables
18. A version of customary pricing in which a retailer strives to sell goods and services at consistently low prices throughout the selling season
Net Worth
Competitive Parity Method
Everyday Low Pricing (EDLP)
Open Credit Account
19. A manufacturer-owned store selling closeouts; discontinued merchandise; irregulars; cancelled orders; and - sometimes in-season - first-quality merchandise
Factory Outlet
Budgeting
Household Life Cycle
Infomercial
20. Available from sources outside the firm
Hierarchy of Authority
Chain
Vending Machine
External Secondary Data
21. A retailer tied it promotion budge to revenue and develops a promotion to sales ratio
Percentage-of-Sales Method
Uncontrollable Variables
Affinity
Core Customers
22. A retailers carries complementary goods and services to encourage shoppers to buy more
Competitive Parity Method
Cross-Merchandising
Demographics
Goods/Service Category
23. Used by both large and small retailers so they can efficiently process transactions and monitor inventory
Computerized Checkout
Order-Getting Salesperson
Organizational Mission
Differentiated Marketing
24. Retailers become active in businesses outside their normal operations - and add stores in different goods/service categories
Consumer Cooperative
Diversification
Ethics
Corporation
25. A retailer sets prices for goods and services and seeks to maintain them for an extended period
Neighborhood Business District
Customary Pricing
Control
Category Killer
26. Ordering can be computerized and mechanically activated when stock-on-hand reaches the reorder point
Automatic Reordering System
Curing (Free-Flowing) Traffic Flow
Electronic Article Surveillance
Width of Assortment
27. A planned shopping facility - with the largest store being a supermarket or a drugstore
Category Killer
Neighborhood Shopping Center
Mazur Plan
Retail Institution
28. Logically assumes old merchandise is sold first - while newer items remain in inventory
Neighborhood Business District
FIFO (first-in-first-out) Method
Consumer Protection
Control
29. A food-based discounter offering a moderate number of food items in a no-frills setting
Warehouse Store
Probability (Random) Sample
Net Sales
Budgeting
30. The level of risk a consumer believes exists regarding the purchase of a specific good or service from a given retailer
Perceived Risk
Economic Base
Efficient Consumer Response (ECR)
Vending Machine
31. A retailers ets prices by adding per-unit merchandise costs - retail operating expenses and desired profit
Cooperative Advertising
Markup Pricing
Retail Audit
Unit Pricing
32. Exhibits heavier - bulkier items than a rack holds
Supermarket
Motives
Zero-Based Budgeting
Case Display
33. A visual (graphical) representation of the space for selling - merchandise - personnel and customers - as well as for product categories which lays out the in-store placement
Customary Pricing
Planogram
Product/Trademark Franchising
Direct Store Distribution (DSD)
34. The hub of retailing in a city. synonymous with the term downtown. exists where there is the greatest density of office buildings and stores
Secondary Business District (SBD)
Straight (Gridiron) Traffic Flow
Central Business District
Wheel of Retailing
35. A retailer alters its prices to coincide with fluctuations in costs or consumer demand
Zero-Based Budgeting
Universal Product Code (UPC)
Variable Pricing
Horizontal Price Fixing
36. The logistics aspect of a value delivery chain. it compromises all the parties that participate in the retail logistics process: manufacturers - wholesalers - third-party specialists and the retailers
Power Center
Supply Chain
Assortment Merchandise
Regression Model
37. The profit earned after all costs and taxes have been deducted
Cross-Merchandising
Gross Profit (margin)
Consumer Decision Process
Net Profit After Taxes
38. Increases an item's original price because demand is unexpectedly high or costs are rising
Objective-and-Task Method
Additional Markup
Bait-and-Switch Advertising
Lifestyle Center
39. Focuses on the sale of tangible phoducts
Limited Decision Making
Family Life Cycle
Department Store
Goods Retailing
40. Suppliers sell through a moderate number of retailers
Frequency
Control
Stock-to-Sales Method
Selective Distribution
41. Has a provision allowing rent to increase if a property owner's taxes - heating bills - insurance or other expenses rise beyond a certain point
Point-of-Purchase Display
Maintenance-Increase-Recoupment Lease
Secondary Trading Area
Controllable Variables
42. When a retailers acts in a trustworthy - fair - honest and respectful manner with each of its constituencies
Evaluation of Alternatives
Cross-Shopping
Ethics
Retail Strategy
43. Whereby retailers - at their sole discretion - make deductions in their bills for infractions - ranging from late shipments to damages and expired goods
Value (retailer)
Prestige Pricing
Direct Store Distribution (DSD)
Chargebacks
44. The identifiable - but sometime intangible - activities undertaken by a retailer in conjunction with the basic goods and services it sells
One-Price Policy
Job Analysis
Owned-Goods Services
Customer Service
45. Selling merchandise at a limited range of price point - with each point representing a distinct level of quality
Direct Marketing
Electronic Point of Sale System
Price Lining
Net Lease
46. Large retailers seek to reduce competition by selling goods and services at very low prices - thus causing small retailers to go out of business
Vertical Retail Audit
Atmosphere (atmospherics)
Predatory Pricing
Uncontrollable Variables
47. Includes all the elements in retail offering that encourage or inhibit customers during their contact with a retailer
Robinson-Patman Act
Dump Bin
Job Analysis
Total Retail Experience
48. A "geographic area containing the customers of a particular firm or group of firms for specific goods or services"
Dump Bin
Trading Area
Retail Life Cycle
Percentage Variation Method
49. A catalog in which a retailer caters to a particular customer segment - emphasizes a limited number of items - and reduces production and postage costs
Specialog
Information Search
Never-Out List
Off-Price Chain
50. When ending inventory - recorded at cost - is measured by counting the merchandise in stock at the end of a selling period
Household Life Cycle
Physical Inventory System
Evaluation of Alternatives
Opportunity Costs