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Retail Management

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products






2. A listing of bipolar adjectives scales






3. A company compares its actual performance against its potential performance and then determines the areas in which it must improve






4. Graphically displays its hierarchical relationships created by a retailer






5. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status






6. Refers to the variety in any one good/service (product line) a retailer carries






7. Based on the original retail value assigned to merchandise less the costs of the merchandise






8. Usually the first tool used to screen applications; providing data on education - experience - health - reasons for leaving prior jobs - outside activities - hobbies and references






9. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead






10. Products are marked with a series of thick and thin vertical lines - representing each item's identification code






11. Used by retailers that promote seasonally






12. The customer group sought by a retailer






13. Analyzes a firm's overall performance - from the organizational mission to goals to customer satisfaction to the basic retail strategy mix and its implementation in an integrated - consistent way






14. Mandates that persons with disabilities be given appropriate access to retailing facilities






15. Available within the company - sometimes from the data bank of a retail information system






16. Where the same customers are served by both branches






17. Exists when a person regularly patronizes a particular retailer that he or she knows - likes - and trusts






18. Financial obligations a retailer incurs in operating a business






19. The average number of times each person reached is exposed to a retailers promotion efforts in a specific period






20. Sets the guiding principles for all the merchandise decisions a retailers makes






21. Feature brand-name apparel and accessories - footwear - linens - fabrics - cosmetics - and/or housewares and sells them at everyday low prices in an efficient - limited-service environment






22. Outlines the job interactions within a company by describing the reporting relationships among employees (from the lowest level to the highest level)






23. A program-length TV commercial for a specific good or service that airs on cable or broadcast television - often at fringe time






24. Whereby prices are marked only on shelves or signs and not on individual items






25. The service level that customers want to receive from any retailer - such as basic employee courtesy






26. Caused by employee theft - customer shoplifting - vendor fraud and administrative errors






27. Attracts independents because of low capital requirements and relatively simple licensing provisions for many small retail firms. leads to intense competition






28. Whereby a retailer sells to consumers through one retail format - may be store-bsed or non-store based






29. Doubt that the correct decision has been made






30. Influence people's thought and behavior such as families - aspirational groups and membership groups






31. A retailers ets prices by adding per-unit merchandise costs - retail operating expenses and desired profit






32. A memorized - repetitive speech given to all customers interested in a particular item






33. Consists of all the levels of independently owned businesses along a channel of distribution






34. Incorporates life stages for both family and non-family households






35. The process of deciding and the factors affecting the process. - stimulus - problem awareness - information search - evaluation of alternatives - purchase - and post-purchase behavior






36. A shopping site with (1) up to a half-dozen or so category killer stores and a mix of smaller stores and (2) several complementary stores specializing in one product category






37. A retailers pays an outside party to undertake one or more of its operating functions with the goal of reducing costs and employee time devoted to particular tasks






38. Consists of the activities involved in acquiring particular goods and/or services and making them available at the places - times - and prices and in the quantity that enable a retailer to reach its goals






39. A food-based discounter offering a moderate number of food items in a no-frills setting






40. Occurs when the value and customer services provided through a retailing experience meet or exceed consumer expectations






41. The process by which people determine whether - what - when - where - how - from whom - and how often to purchase goods and services






42. A retailer carries more items than expects to sell over a specified period






43. All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer






44. Consists of apparel - furniture - autos - and other products for which the retailer must carry a variety of products in order to give customers a proper selection






45. Embodied by a series of activities and processes that provides a certain value for the consumer






46. The stores in a planned shopping center complement each other as to the quality and variety of their product offerings - and the kind and number of stores are linked to overall population needs






47. Enumerates basic functions - the relationship of each job to overall goals - the interdependence of positions and information flows






48. Systematically examines and evaluates a firm's total retailing effort or a specific aspect of it






49. Increases an item's original price because demand is unexpectedly high or costs are rising






50. Appeals to price-conscious consumers - who must be members to shop there







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