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Test your basic knowledge |
Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A firm uses current and past budgets as guides and adds to or subtracts from them to arrive at the coming period's expenditures
Incremental Budgeting
Stock-to-Sales Method
Rationalized Retailing
Electronic Banking
2. Usually the first tool used to screen applications; providing data on education - experience - health - reasons for leaving prior jobs - outside activities - hobbies and references
Marquee
Resident Buying Office
Fad Merchandise
Application Blank
3. An unplanned shopping area that appeals to the convenience shopping and service needs of a single residential area
Neighborhood Business District
Electronic Data Interchange (EDI)
Stock-to-Sales Method
Incremental Budgeting
4. Shipping goods right from suppliers to individual stores. workds best with retailers who utilize EDI
Perceived Risk
Direct Store Distribution (DSD)
Limited Decision Making
Micromerchandising
5. A combination store blending an economy supermarket with a discount department store (it is the US version of a hypermarket)
Width of Assortment
Cooperative Buying
Purchase Motivation Product Groupings
Supercenter
6. Larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store
Image
Relationship Retailing
Food-Based Superstore
Destination Retailer
7. Whereby unprofitable stores are closed or divisions are sold off - by retailers unhappy with performace
Minimum-Price Laws
Downsizing
Outshopping
Flexible Pricing
8. Actively involved with informing and persuading customers in closing sales
Application Blank
Weeks' Supply Method
Order-Getting Salesperson
Consumer Behavior
9. Graphically displays its hierarchical relationships created by a retailer
Organization Chart
Customer Satisfaction
Staple Merchandise
Nonstore Retailing
10. The positive - neutral or negative feelings a person has about different topics
Manufacturer (national) Brands
Attitudes (Opinions)
Horizontal Retail Audit
Partnership
11. Assets minus liabilities; aka owner's equity and represents the value of a business after deducting all financial obligations
Positioning
Net Worth
Maintained Markup
Assortment Display
12. The difference between net sales and the total cost of goods sold
Category Management
Gross Margin
Family Life Cycle
Mass Merchandising
13. Service that includes the activities that enhance the shopping experience and give retailers a competitive advantage
Data-Base Management
Augmented Customer Service
Owned-Goods Services
Value (customer)
14. Merchandise that generates high sales over a short time
Fad Merchandise
Fashion Merchandise
Primary Data
Differentiated Marketing
15. Involves both the use of automatic teller machines (ATMs) and the instant processing of retail purchases. it allows centralized record keeping and lets customers complete transactions whenever they want
Organization Chart
Diversified Retailer
Electronic Banking
Augmented Customer Service
16. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Food-Based Superstore
Cognitive Dissonance
Strategy Mix
Product Life Cycle
17. A retail firm that is formally incorporated under state law
Electronic Point of Sale System
Corporation
Consumer Behavior
Semantic Differential
18. Consists of the activities involved in acquiring particular goods and/or services and making them available at the places - times - and prices and in the quantity that enable a retailer to reach its goals
Revolving Credit Account
Equal Store Organization
Merchandising
Cost of Goods Sold
19. A candid evaluation of the opportunities and threats facing a prospective or existing retailer
Goods/Service Category
Retail Organization
Situation Analysis
Operating Expenditures
20. A planned shopping facility - with the largest store being a supermarket or a drugstore
Theme-Setting Display
Neighborhood Shopping Center
Additional Markup
Multi-Channel Retailing
21. Focuses on the sale in which consumers do not purchase or acquire ownership of tangible products
FIFO (first-in-first-out) Method
Visual Merchandising
Service Retailing
Quick Response (QR) Inventory Planning
22. A multi-line firm operating under central ownership
Diversified Retailer
Bifurcated Retailing
Efficient Consumer Response (ECR)
Ensemble Display
23. Determines the floor space necessary to carry and display a proper merchandise assortment
World Wide Web
Model Stock Approach
Mass Marketing
Assortment Display
24. Encompasses all merchandise flows from a customer and or the retailers back through the supply channel
Supervision
Battle of the Brands
Initial Markup
Reverse Logistics
25. Concept that states that retail institutions - like the goods and services they sell - pass through identifiable life stages: introduction - growth - maturity and decline
Membership (Warehouse) Club
Slotting Allowances
Combination Store
Retail Life Cycle
26. A program-length TV commercial for a specific good or service that airs on cable or broadcast television - often at fringe time
Markdown
Infomercial
Experiential Merchandising
Loss Leaders
27. Products are marked with a series of thick and thin vertical lines - representing each item's identification code
Organization Chart
Dead Areas
Category Killer
Universal Product Code (UPC)
28. Includes both personal contact with consumers in their homes and phone solicitations initiated by a retailer
Fad Merchandise
Vertical Retail Audit
HRM Process
Direct Selling
29. Suppliers sell through a moderate number of retailers
Value (customer)
Selective Distribution
Pre-Training
Sales Manager
30. Acquires and maintains a proper merchandise assortment while ordering - shopping - handling - storing - displaying and selling costs are kept in check
Supercenter
Inventory Management
Consignment Purchase
Membership (Warehouse) Club
31. Paid - nonpersonal communication transmitted through out-of-store mass media by an ideantified sponsor
Purchase Act
Advertising
Predatory Pricing
Vertical Price Fixing
32. Whereby a retailers sells to consumers through multiple retail formats
Threats
Flexible Pricing
Multi-Channel Retailing
Customer Service
33. Used by retailers that promote throughout the year
Item Price Removal
Outsourcing
Distributed Promotion Effort
Retailing Concept
34. The stores in a planned shopping center complement each other as to the quality and variety of their product offerings - and the kind and number of stores are linked to overall population needs
External Secondary Data
Balanced Tenancy
Net Worth
Direct Store Distribution (DSD)
35. Systematically lists all operating functions to be performed - their characteristics - and their timing
Traditional Department Store
Revolving Credit Account
Analog Model
Operations Blueprint
36. Traditional means of trading-area delineation. establishes a point of indifference between two cities or communities - so the trading area of each can be determined - more consumers go to the larger city/community because there are more stores and wo
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37. A computerized - demand-based - variable pricing technique whereby a retailer determines the combination of prices that yield the greatest total revenues for a given period (widely used by airlines and hotels)
Yield Management Pricing
Leased Department
Classification Merchandising
Cost-Oriented Pricing
38. A retail firm owned by its customer members
Cut Case
Consumer Cooperative
Simulation
Depth of Assortment
39. Embodied by a series of activities and processes that provides a certain value for the consumer
Value (retailer)
Secondary Data
Sales Promotion
Markup Pricing
40. Refers to items that are received at the store in condition to be put directly on display without any preparation by retail workers
Electronic Point of Sale System
Traditional Job Description
Vending Machine
Floor-Ready Merchandise
41. Whereby copies of all the data bases in a firm are maintained in one location and are accessible to employees at any locale
Trading Area Overlap
Operations Blueprint
Fringe Trading Area
Data Warehousing
42. Laws whereby some retailers must express both the total price of an item and its price per unit of measure
Staple Merchandise
Micromarketing
Rented-Goods Services
Unit Pricing
43. Performs all of the tasks of a computerized checkout and verifies check and charge transactions - provides instantaneous sales reports - monitors and changes prices - sends intra- and inter- store messages - evaluates personnel and profitability and
Markdown
Electronic Point of Sale System
Vertical Cooperative Advertising Agreement
Simulation
44. Customer orientation - coordinated effort - value driven and goal orientation
Debit Card System
External Secondary Data
Retailing Concept
Niche Retailing
45. An unincorporated retail firm owned by two or more persons - each with a financial interest
Graduated Lease
Sole Proprietorship
Partnership
One-Price Policy
46. When information is amassed on each job's functions and requirements: duties - responsibilities - aptitude - interest - education - experience - and physical tasks
Direct Selling
Retail Organization
Job Analysis
Cross-Shopping
47. Where a consumer must pay the bill in full when it is due
Ease of Entry
Percentage-of-Sales Method
Open Credit Account
Mass Merchandising
48. A food-based discounter offering a moderate number of food items in a no-frills setting
Consumer Protection
Yield Management Pricing
Warehouse Store
Hierarchy of Effects
49. Based on the original retail value assigned to merchandise less the costs of the merchandise
Initial Markup
Power Center
Retail Method of Accounting
Reilly's Law of Retailing Gravitation
50. The in-depth analysis of information to gain specific insights about customers - product categories - vendors and so forth. the goal is to learn if there are opportunities for tailored marketing efforts
One-Hundred Percent Location
Data Mining
Depth of Assortment
Slotting Allowances
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