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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A retailer adjusts shelf-space allocations to respond to customer and other differences among local markets
Direct Marketing
Micromerchandising
Electronic Point of Sale System
Horizontal Price Fixing
2. Places together various items that appeal to a given target market
Productivity
Chain
Market Segment Product Groupings
Compensation
3. A self-service food store with grocery - meat - and produce departments and minimum annual sales of $2 million
Supermarket
Variety Store
Personal Selling
Trading Area Overlap
4. Based on the original retail value assigned to merchandise less the costs of the merchandise
Basic Stock Method
Initial Markup
Problem Awareness
Theme-Setting Display
5. An indoctrination on the firm's history and policies - as well as a job orientation on hours - compensation - the chain of command and job duties
Pre-Training
Logistics
Retail Life Cycle
Convenience Store
6. Calls for precise rent increases over a stated period of time
Retailing
Value (customer)
Graduated Lease
Chain
7. Appeals to the consumer's urge to buy product and the amount of time she or he is willing to spend on shopping
World Wide Web
Supply Chain
Purchase Motivation Product Groupings
HRM Process
8. Projections of expected retail sales for given periods
Constrained Decision Making
Control Units
Forecasts
Independent
9. A retail firm owned by its customer members
Assets
Expected Customer Service
Family Life Cycle
Consumer Cooperative
10. Incorporates life stages for both family and non-family households
Household Life Cycle
Cut Case
Central Business District
Automatic Reordering System
11. Retailers and suppliers regularly exchange information through their computers with regard to inventory levels - delivery times - unit sales and so on of a particular item
Stock Turnover
Electronic Data Interchange (EDI)
Consignment Purchase
Neighborhood Shopping Center
12. Whereby copies of all the data bases in a firm are maintained in one location and are accessible to employees at any locale
Dollar Control
Rented-Goods Services
Data Warehousing
Customer Satisfaction
13. Includes all the elements in retail offering that encourage or inhibit customers during their contact with a retailer
Target Marketing
Semantic Differential
Total Retail Experience
Leased Department
14. Displays merchandise by common end use
Specialty Store
Balanced Tenancy
Advertising
Functional Product Groupings
15. An unplanned shopping area that appeals to the convenience shopping and service needs of a single residential area
One-Hundred Percent Location
Neighborhood Business District
Mergers
Supply Chain
16. A visual (graphical) representation of the space for selling - merchandise - personnel and customers - as well as for product categories which lays out the in-store placement
Electronic Point of Sale System
Planogram
Reorder Point
Prestige Pricing
17. A retailer's promotion budget is raised or lowered based on competitors actions; if the leading competitor raises its budget - other retailers in the area may follow
Cross-Shopping
Competitive Parity Method
Option Credit Account
Zero-Based Budgeting
18. Marketplace opening that exist because other retailers have not yet capitalized on them
Reilly's Law of Retailing Gravitation
Planogram
Opportunities
Extended Decision Making
19. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
Exclusive Distribution
Partnership
Percentage Variation Method
Inventory Management
20. Occurs when a consumer makes full use of the decision process
Horizontal Cooperative Advertising Agreement
Extended Decision Making
Retail Method of Accounting
Economic Base
21. The total process of planning - implementing and coordinating the physical movement of merchandise from manufacturer (wholesaler) to retailer to customer in the most timely - effective and cost-efficient manner possible
Retail Promotion
Case Display
Logistics
Personality
22. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
Department Store
Demographics
Opportunistic Buying
RFID (radio frequency identification)
23. When a retailer acts in the best interests of society - as well as itself
Channel of Distribution
Internet
Social Responsibility
Data-Base Management
24. Refers to the variety in any one good/service (product line) a retailer carries
Differentiated Marketing
Balanced Tenancy
Lifestyles
Depth of Assortment
25. Awkward spaces where normal displays cannot be set up like light fixtures - wood or metal beams - doors - rest rooms - dressing rooms and vertical transportation
Image
Vending Machine
World Wide Web
Dead Areas
26. A computerized - demand-based - variable pricing technique whereby a retailer determines the combination of prices that yield the greatest total revenues for a given period (widely used by airlines and hotels)
Horizontal Price Fixing
Planogram
Yield Management Pricing
Experiential Merchandising
27. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Assortment
Slotting Allowances
Incremental Method
Seasonal Merchandise
28. The extent to which a person desires and pursues social status
LIFO (last-in-first-out) Method
Class Consciousness
Traditional Department Store
Customer Loyalty
29. Permits supermarkets to incorporate aspects of quick response inventory planning - electronic data interchange - and logistics planning
Efficient Consumer Response (ECR)
Cross-Merchandising
Word of Mouth (WOM)
Solution Selling
30. The customer group sought by a retailer
Organization Chart
Target Marketing
Stimulus
Flexible Pricing
31. A retailer offers discounts to customers who buy in quantity or who buy a product bundle
Multiple-Unit Pricing
Channel Control
Floor-Ready Merchandise
HRM Process
32. Determines the floor space necessary to carry and display a proper merchandise assortment
Model Stock Approach
Cross-Shopping
Threats
External Secondary Data
33. The logistics aspect of a value delivery chain. it compromises all the parties that participate in the retail logistics process: manufacturers - wholesalers - third-party specialists and the retailers
Supply Chain
Problem Awareness
Prestige Pricing
Resident Buying Office
34. Assigns floor space on the basis of sales or profit per foot
Sales-Productivity Ratio
Market Segment Product Groupings
Price Lining
Stimulus
35. A sign that displays the store's name
Horizontal Price Fixing
Traditional Department Store
Marquee
Owned-Goods Services
36. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold
Stock Turnover
One-Hundred Percent Location
Leased Department
PMs (Promotional or Push Monies)
37. Where a customer charges items and is billed monthly on the basis of outstanding cumulative balance
Order-Taking Salesperson
Core Customers
Revolving Credit Account
Private (dealer) Brands
38. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Retail Method of Accounting
Department Store
Retail Audit
Multi-Channel Retailing
39. Involves a clear statement of the topic to be studied
Cooperative Advertising
Cost of Goods Sold
Issue (problem) Definition
Direct Product Profitability (DPP)
40. A firm starts each new budget from scratch and outlines the expenditures needed to reach the periods goals
Minimum-Price Laws
Balanced Tenancy
Order-Getting Salesperson
Zero-Based Budgeting
41. Whereby retailers seek to establish and maintain long-term bonds with customers - rather than act as if each sales transaction is completely new encounter
Operations Blueprint
Neighborhood Shopping Center
Relationship Retailing
Traditional Job Description
42. Places displays and aisles in a free-flowing pattern - used for department stores - apparel stores - and other shopping-oriented stores
Curing (Free-Flowing) Traffic Flow
Rack Display
Mass Marketing
Operating Expenses
43. Assumes that consumers will not buy goods and services at prices deemed too low; a low price means poor quality and status
Prestige Pricing
Battle of the Brands
Publicity
Consumer Behavior
44. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Contingency Pricing
Customer Loyalty
Probability (Random) Sample
Owned-Goods Services
45. Whereby goods owned by consumers are repaired - improved - or maintained
Owned-Goods Services
Specialog
Flea Market
Vertical Retail Audit
46. Outlines a retailer's planned expenditures for a given time based on expected performance
Leased Department
Outshopping
Budgeting
Channel Control
47. Signals or cues as to the success or failure of that each part of the strategy
Feedback
Cost of Method Accounting
Primary Trading Area
Gap Analysis
48. Whereby prices are marked only on shelves or signs and not on individual items
Combination Store
Chargebacks
Item Price Removal
Personality
49. Involve the combination of separately owned retail firms
Floor-Ready Merchandise
Dump Bin
Data Warehousing
Mergers
50. A firm uses current and past budgets as guides and adds to or subtracts from them to arrive at the coming period's expenditures
Neighborhood Business District
Goods Retailing
Leased Department
Incremental Budgeting