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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A sign that displays the store's name
Central Business District
Marquee
Customer Loyalty
Advertising
2. Lower price than the original is used to meet the lower price of another retailer - adapt to inventory overstocking - clear out shopworn merchandise - reduce assortments of odds and ends - and increase customer traffic
Markdown
Video Kiosk
Purchase Motivation Product Groupings
Multiple-Unit Pricing
3. Out-of-hometown shopping - is important for both local and surrounding retailers
Vertical Marketing System
Demand-Oriented Pricing
Outshopping
Consumer Loyalty (Frequent Shopper) Programs
4. Acquires and maintains a proper merchandise assortment while ordering - shopping - handling - storing - displaying and selling costs are kept in check
Survey
Inventory Management
Discretionary income
Theme-Setting Display
5. Short-term selling and administrative costs in running a business
Food-Based Superstore
Operating Expenditures
All-You-Can-Afford Method
Mass Marketing
6. Systematically lists all operating functions to be performed - their characteristics - and their timing
PMs (Promotional or Push Monies)
Constrained Decision Making
Operations Blueprint
Lifestyles
7. Whereby prices are marked only on shelves or signs and not on individual items
Percentage Lease
Item Price Removal
Gap Analysis
LIFO (last-in-first-out) Method
8. The sensitivity of customers to price changes in terms of the quantities they will buy - because there is a relationship between price and consumer purchases and perceptions
Reference Groups
Retail Life Cycle
Option Credit Account
Price Elasticity of Demand
9. Influence people's thought and behavior such as families - aspirational groups and membership groups
Sales Manager
Reilly's Law of Retailing Gravitation
Curing (Free-Flowing) Traffic Flow
Reference Groups
10. Used by both large and small retailers so they can efficiently process transactions and monitor inventory
Channel Control
Mystery Shoppers
Computerized Checkout
Merchandise Available for Sale
11. A retailers pays an outside party to undertake one or more of its operating functions with the goal of reducing costs and employee time devoted to particular tasks
Outsourcing
Open Credit Account
Mergers
Infomercial
12. Compromises all the parties that develop - produce - deliver and sell and service particular goods and services
Micromerchandising
Data Warehousing
Value Delivery System
Maintenance-Increase-Recoupment Lease
13. The average number of times each person reached is exposed to a retailers promotion efforts in a specific period
Nonstore Retailing
Retail Information System
Secondary Data
Frequency
14. The cost of running a retail business
Data Warehousing
Operating Expenses
Word of Mouth (WOM)
Lifestyles
15. Products are marked with a series of thick and thin vertical lines - representing each item's identification code
Purchase Motivation Product Groupings
Community Shopping Center
Taxes
Universal Product Code (UPC)
16. A group of retailers gets together to make quantity purchases from supplier and obtain volume discounts
Cut Case
Regional Shopping Center
Post-Purchase Behavior
Cooperative Buying
17. All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
Channel of Distribution
Social Responsibility
Percentage Variation Method
Customer Service
18. A way to collect - store and use relevant information about customers
Vertical Cooperative Advertising Agreement
Mazur Plan
Flexible Pricing
Data-Base Retailing
19. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Leased Department
Horizontal Cooperative Advertising Agreement
Assortment Display
LIFO (last-in-first-out) Method
20. When a retailers acts in a trustworthy - fair - honest and respectful manner with each of its constituencies
Attitudes (Opinions)
External Secondary Data
Supervision
Ethics
21. A catalog in which a retailer caters to a particular customer segment - emphasizes a limited number of items - and reduces production and postage costs
Specialty Store
Percentage Variation Method
Americans With Disabilities Act
Specialog
22. Shipping goods right from suppliers to individual stores. workds best with retailers who utilize EDI
Corporation
Horizontal Price Fixing
Everyday Low Pricing (EDLP)
Direct Store Distribution (DSD)
23. Every store - product - or customer has an equal or known chance of being chosen for a study
Want Book (Want Slip)
Stock Turnover
Taxes
Probability (Random) Sample
24. The positive - neutral or negative feelings a person has about different topics
Vendor-Managed Inventory (VMI)
Demographics
Case Display
Attitudes (Opinions)
25. Enumerates basic functions - the relationship of each job to overall goals - the interdependence of positions and information flows
Internal Secondary Data
Threats
Goal-Oriented Job Description
Graduated Lease
26. A firm starts each new budget from scratch and outlines the expenditures needed to reach the periods goals
Retail Life Cycle
Zero-Based Budgeting
Geographical Information System
Inventory Management
27. Zeroing in on one specific group
Generic Brands
Concentrated Marketing
Strategy Mix
Consumer Loyalty (Frequent Shopper) Programs
28. Traditional means of trading-area delineation. establishes a point of indifference between two cities or communities - so the trading area of each can be determined - more consumers go to the larger city/community because there are more stores and wo
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29. When manufacturers and wholesales seek to control the retail prices of their goods and services
Top-Down Space Management Approach
Theme-Setting Display
Vertical Price Fixing
Data-Base Management
30. Represents the total bundle of benefits offered to consumers through a channel of distribution
Dual Marketing
Value Chain
Operations Blueprint
Experiment
31. A way to control inventory investment by systematically set stock levels at which new orders must be placed; based on three factors - order lead time - usage rate and safety stock (lead time * usage rate) + safety stock
Model Stock Approach
Cooperative Advertising
Reorder Point
Niche Retailing
32. Involves the activities of government - businesses - and other organizations to protect people from practices infringing upon their rights as consumers
Limited Decision Making
Loss Leaders
Consumer Protection
Controllable Variables
33. The business activities involved in selling goods and services to consumers for their personal - family - or household use
Floor-Ready Merchandise
Reilly's Law of Retailing Gravitation
Retailing
Odd Pricing
34. Assumes new merchandise is sold first - while older stock remains in inventory
Gravity Model
Social Class
Objective-and-Task Method
LIFO (last-in-first-out) Method
35. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Mystery Shoppers
Rack Display
Retail Method of Accounting
Survey
36. Permits supermarkets to incorporate aspects of quick response inventory planning - electronic data interchange - and logistics planning
Secondary Business District (SBD)
LIFO (last-in-first-out) Method
Compensation
Efficient Consumer Response (ECR)
37. A franchisee acquires the identity of the franchisor by agreeing to sell the latter's products and/or operate under the latter's name
One-Hundred Percent Location
Product/Trademark Franchising
Secondary Data
Leader Pricing
38. When two or more retailers or a manufacturers/wholesalers share the advertising costs
Horizontal Cooperative Advertising Agreement
Basic Stock Method
Cooperative Advertising
Performance Measures
39. Bars manufacturers and wholesalers from discriminating in price or purchase terms in selling to individual retailers if these retailers are purchasing products of "like quality" and the effect of such discrimination is to injure competition
Retail Promotion
Robinson-Patman Act
Consumer Loyalty (Frequent Shopper) Programs
Financial Merchandise Management
40. When a retailer acts in a trustworthy - fair - honest - and respectful manner with each of its constituencies
Ethics
Bait-and-Switch Advertising
Micromerchandising
Purchase Act
41. Selection process of one opinion from others. a person determines the criteria to evaluate and their importance before buying
PMs (Promotional or Push Monies)
Limited Decision Making
Evaluation of Alternatives
Term Occupancy
42. A technique that enables a retailer to find the profitability of each category or merchandise by computing adjusted per-unit gross margin and assigning direct product costs for such expense categories as warehousing - transportation - handling - and
Unit Pricing
Americans With Disabilities Act
Direct Product Profitability (DPP)
Assortment
43. Suppliers sell through a moderate number of retailers
Selective Distribution
Franchising
Vendor-Managed Inventory (VMI)
Battle of the Brands
44. A program-length TV commercial for a specific good or service that airs on cable or broadcast television - often at fringe time
Corporation
Cognitive Dissonance
Reilly's Law of Retailing Gravitation
Infomercial
45. Awkward spaces where normal displays cannot be set up like light fixtures - wood or metal beams - doors - rest rooms - dressing rooms and vertical transportation
Dead Areas
Mass Marketing
Operations Management
Point of Difference
46. Determines the floor space necessary to carry and display a proper merchandise assortment
Massed Promotion Effort
Model Stock Approach
Public Relations
Goods Retailing
47. Calls for precise rent increases over a stated period of time
Rack Display
Fringe Trading Area
Graduated Lease
Food-Based Superstore
48. An unincorporated retail firm owned by two or more persons - each with a financial interest
Retail Balance
Hierarchy of Authority
Net Sales
Partnership
49. Assumes that consumers will not buy goods and services at prices deemed too low; a low price means poor quality and status
RFID (radio frequency identification)
Nongoods Services
Category Management
Prestige Pricing
50. Large retailers seek to reduce competition by selling goods and services at very low prices - thus causing small retailers to go out of business
Balanced Tenancy
RFID (radio frequency identification)
Wheel of Retailing
Predatory Pricing