SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Involves an informal ranking of people based on income - occupation - education and other factors
Social Class
Infomercial
Vertical Cooperative Advertising Agreement
Odd Pricing
2. A retailers pays an outside party to undertake one or more of its operating functions with the goal of reducing costs and employee time devoted to particular tasks
Outsourcing
Frequency
Independent
Direct Marketing
3. A method of storing and remotely retrieving data using devices called RFID tags or trandponders
RFID (radio frequency identification)
Purchase Act
Traditional Job Description
Corporation
4. Mazur plan derivative in which buying is centralized and branches become sales units with equal operational status
Equal Store Organization
Debit Card System
Public Relations
Price Elasticity of Demand
5. Whereby a retailer sells to consumers through multiple retails formats (points of contact)
Quick Response (QR) Inventory Planning
Multi-Channel Retailing
Corporation
Secondary Business District (SBD)
6. A retailer alters its prices to coincide with fluctuations in costs or consumer demand
Variable Pricing
Publicity
Routine Decision Making
Debit Card System
7. Selection process of one opinion from others. a person determines the criteria to evaluate and their importance before buying
Evaluation of Alternatives
Unit Control
Job Analysis
Data-Base Retailing
8. A global electronic superhighway of computer networks that use a common protocol and that are linked by telecommunication lines and satellite
Planogram
Item Price Removal
Internet
Independent
9. Places displays and aisles in a rectangular or gridiron pattern - used for food retailers - discount stores - drugstores - hardware stores and stationary stores
Direct Product Profitability (DPP)
Vendor-Managed Inventory (VMI)
Cognitive Dissonance
Straight (Gridiron) Traffic Flow
10. The possible benefits a retailer forgoes if it invests in one opportunity rather than another
Limited Decision Making
Direct Selling
Consumer Loyalty (Frequent Shopper) Programs
Opportunity Costs
11. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
Exclusive Distribution
Merchandising Philosophy
Factory Outlet
Monthly Sales Index
12. Based on the principle that each customer has different wants; thus - a sales presentation should be geared to the demands of the individual customer
Net Profit After Taxes
Loss Leaders
Need-Satisfaction Approach
Goal-Oriented Job Description
13. Era we in now - death of the middle market. Mass merchandising and niche retailing are popular
Bifurcated Retailing
Impulse Purchases
Percentage Lease
Constrained Decision Making
14. Lets consumers bargain over prices; those who are good at it obtain lower prices
Traditional Department Store
String
Flexible Pricing
Issue (problem) Definition
15. The process by which people determine whether - what - when - where - how - from whom - and how often to purchase goods and services
Predatory Pricing
Consumer Behavior
Resident Buying Office
Horizontal Retail Audit
16. A merchandising technique that some firms use to improve productivity
Analog Model
Category Management
Conventional Supermarket
Bait-and-Switch Advertising
17. Feature brand-name apparel and accessories - footwear - linens - fabrics - cosmetics - and/or housewares and sells them at everyday low prices in an efficient - limited-service environment
Stock-to-Sales Method
Off-Price Chain
Variable Markup Policy
Organizational Mission
18. Specifies the inventory level - color - brand - style category - size - package - and so on for every staple item carried by the retailer
Basic Stock List
Manufacturer (national) Brands
Storability Product Groupings
Probability (Random) Sample
19. Represents the number of times during a specific period - usually one year - that the average inventory on hand is sold
Stimulus
Stock Turnover
Cross-Merchandising
Mazur Plan
20. When a retailers acts in a trustworthy - fair - honest and respectful manner with each of its constituencies
Ethics
Augmented Customer Service
Full-Line Discount Store
Central Business District
21. Avoids the problems of infrequent financial alaysis by keeping a running total of the value of all inventory on hand at cost at a given time
Top-Down Space Management Approach
Financial Merchandise Management
World Wide Web
Book (Perpetual) Inventory System
22. Refers to the variety in any one good/service (product line) a retailer carries
Cost of Method Accounting
Markup Pricing
Depth of Assortment
Discretionary income
23. The sum total of an individuals traits - which make that individual unique
Need-Satisfaction Approach
Personality
Infomercial
Consumer Behavior
24. When a retailer gathers - integrates - applies - and stores information related to specific subject areas
Net Sales
Data-Base Management
Percentage Lease
Independent
25. The number of distinct people exposed to a retailers promotion efforts in a specific period
Controllable Variables
Cooperative Buying
Reach
Net Sales
26. The business activities involved in selling goods and services to consumers for their personal - family - or household use
Non-probability Sample
Multi-Channel Retailing
Retailing
Case Display
27. Any nonpersonal form of public relations whereby messages are transmitted through mass media - the time or space provided by the media is not paid for - and there is no identified commercial sponsor
Publicity
Cost of Goods Sold
Diversified Retailer
Household Life Cycle
28. Whereby suppliers sell through as many retailers as possible
Point of Difference
Intensive Distribution
Odd Pricing
Single-Channel Retailing
29. Used for products needing special handling
Gap Analysis
Visual Merchandising
Storability Product Groupings
Warehouse Store
30. Forecasts average sales weekly - so beginning inventory equals several weeks expected sales
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
31. Short-term selling and administrative costs in running a business
Operating Expenditures
Point of Difference
Cognitive Dissonance
Regional Shopping Center
32. Used to describe depreciated assets - such as buildings and warehouses - that are noted on a retail balance sheet at low values relative to their actual worth
Hidden Assets
Owned-Goods Services
Case Display
Public Relations
33. A type of retail institution in which a retailers owns one retail unit
Extended Decision Making
Independent
Scrambled Merchandising
Zero-Based Budgeting
34. Financial obligations a retailer incurs in operating a business
String
Scenario Analysis
Variable Markup Policy
Liabilities
35. A firm structures and assigns tasks - policies - resources - authority - responsibilities - and rewards to efficiently and effectively satisfy the needs of its target market - employees and management
Discretionary income
Cut Case
Retail Organization
Vertical Cooperative Advertising Agreement
36. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Contingency Pricing
Manufacturer (national) Brands
Planogram
Mystery Shoppers
37. Teach new (and existing) personnel how best to perform their jobs or how to improve themselves
Percentage-of-Sales Method
Ease of Entry
Staple Merchandise
Training Programs
38. Ways in which individual consumers and families live and spend time and money
Niche Retailing
Competitive Parity Method
Stock Turnover
Lifestyles
39. A listing of bipolar adjectives scales
Retail Life Cycle
Semantic Differential
Reference Groups
Inventory Management
40. Embodied by a series of activities and processes that provides a certain value for the consumer
Huff's Law of Shopper Attraction
Value (retailer)
Product Life Cycle
Inventory Shrinkage
41. Includes all the remaining customers - and they are the most widely dispersed
Fringe Trading Area
Merchandising
Differentiated Marketing
Secondary Data
42. Beginning inventory - purchases - and transportation charges equal the cost of this
Control Units
Merchandise Available for Sale
Open Credit Account
Uncontrollable Variables
43. A visual (graphical) representation of the space for selling - merchandise - personnel and customers - as well as for product categories which lays out the in-store placement
Incremental Method
Chain
Planogram
Price-Quality Association
44. Represents the total bundle of benefits offered to consumers through a channel of distribution
Value Chain
Exclusive Distribution
Variety Store
Retail Promotion
45. A retailer offers discounts to customers who buy in quantity or who buy a product bundle
Multiple-Unit Pricing
Purchase Motivation Product Groupings
Robinson-Patman Act
Customary Pricing
46. A self-service food store with grocery - meat - and produce departments and minimum annual sales of $2 million
Outsourcing
Supermarket
Leader Pricing
Floor-Ready Merchandise
47. Laws whereby some retailers must express both the total price of an item and its price per unit of measure
Storability Product Groupings
Social Responsibility
Unit Pricing
Customer Satisfaction
48. A freestanding - interactive - electronic computer terminal that displays products and related information on a video screen
Objective-and-Task Method
HRM Process
Chain
Video Kiosk
49. Entails the collection and analysis of information relating to specific issues or problems facing a retailer
Marketing Research In Retailing
Seasonal Merchandise
Data Mining
Lifestyles
50. Consumers view the company as distinctive enough to become loyal to it and go out of their way to shop there
Destination Retailer
Solution Selling
Electronic Data Interchange (EDI)
Predatory Pricing