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Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A retailer sets a price floor - the minimum price acceptable to the firm so it can reach a specified profit goal
Cost-Oriented Pricing
Intensive Distribution
Dollar Control
Value (customer)
2. An unplanned shopping area in a city or town that is usually bounded by the intersection of two major streets
Secondary Business District (SBD)
Opportunistic Buying
Manufacturer (national) Brands
Width of Assortment
3. Exhibits heavier - bulkier items than a rack holds
Marquee
Vertical Price Fixing
Case Display
Performance Measures
4. An unplanned shopping area that appeals to the convenience shopping and service needs of a single residential area
Neighborhood Business District
Reference Groups
Compensation
Core Customers
5. The line of business in which a retailer operates
Goods/Service Category
Gross Profit (margin)
Expected Customer Service
Direct Store Distribution (DSD)
6. Equals the cost of merchandise available for sale minus the cost value of ending inventory
Image
Merchandising Philosophy
Cooperative Advertising
Cost of Goods Sold
7. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Assortment Display
Experiment
Width of Assortment
Data-Base Management
8. An unplanned shopping area compromising of group retail stores - often with similar or compatible product lines - located along a street or highway
Initial Markup
String
Community Shopping Center
Ethics
9. Consists of all the levels of independently owned businesses along a channel of distribution
Equal Store Organization
Depth of Assortment
Outshopping
Vertical Marketing System
10. One member of the distribution channel dominates the decisions made in that channel due to the power it possesses
Customer Loyalty
Sorting Process
Visual Merchandising
Channel Control
11. The manner of providing a job environment that encourages employee accomplishment
Incremental Budgeting
Canned Sales Presentation
Americans With Disabilities Act
Supervision
12. Assets minus liabilities; aka owner's equity and represents the value of a business after deducting all financial obligations
Semantic Differential
Traditional Department Store
Net Worth
Weighted Application Blank
13. Whereby franchisors limit franchisee involvement in the strategic planning process
Memorandum Purchase
Primary Trading Area
Constrained Decision Making
Gross Margin
14. A way to collect - store and use relevant information about customers
Retail Audit
Contingency Pricing
Data-Base Retailing
Product/Trademark Franchising
15. Distinctive heritage shared by a group of people that passes on a series of beliefs - norms and customs
Battle of the Brands
Culture
Information Search
Mass Merchandising
16. Focuses on the sale in which consumers do not purchase or acquire ownership of tangible products
Yield Management Pricing
Partnership
Taxes
Service Retailing
17. When a retailer acts in the best interests of society - as well as itself
Mass Marketing
Model Stock Approach
Bifurcated Retailing
Social Responsibility
18. Whereby retailers - at their sole discretion - make deductions in their bills for infractions - ranging from late shipments to damages and expired goods
Horizontal Price Fixing
Chargebacks
Need-Satisfaction Approach
Huff's Law of Shopper Attraction
19. Represents how a given retailer is perceived by consumers and others
Image
Chargebacks
Partnership
Want Book (Want Slip)
20. Systematically examines and evaluates a firm's total retailing effort or a specific aspect of it
Retail Information System
Retail Audit
Data Warehousing
Unit Pricing
21. Involves planning and monitoring a retailer's financial investment in merchandise over a stated period
Dollar Control
Need-Satisfaction Approach
Marquee
Loss Leaders
22. A food-based discounter offering a moderate number of food items in a no-frills setting
Sole Proprietorship
Warehouse Store
Customer Loyalty
Problem Awareness
23. A formal way to record consumer requests for unstocked for out-of-stock merchandise
Electronic Banking
Want Book (Want Slip)
Customer Service
Objective-and-Task Method
24. The stores in a planned shopping center complement each other as to the quality and variety of their product offerings - and the kind and number of stores are linked to overall population needs
Attitudes (Opinions)
Mass Merchandising
Balanced Tenancy
Budgeting
25. Consumers view the company as distinctive enough to become loyal to it and go out of their way to shop there
Value (retailer)
Unit Control
Vertical Cooperative Advertising Agreement
Destination Retailer
26. Aka store brands; contains names designated by wholesales or retailers - are more profitable to retailers - are better controlled by retailers - are not sold by competing retailers - are less expensive for consumer and lead to customer loyalty to ret
Private (dealer) Brands
Cost of Goods Sold
Width of Assortment
Probability (Random) Sample
27. Consists of the regular products carried by a retailer
Staple Merchandise
Situation Analysis
Open Credit Account
Markdown
28. Especially low prices are negotiated for merchandise whose sales have not lived up to expectations - end of season goods - items consumers have returned to the manufacturer or another retailer and closeouts
Resident Buying Office
Opportunistic Buying
Debit Card System
Variable Markup Policy
29. Financial obligations a retailer incurs in operating a business
Affinity
Price Lining
Depth of Assortment
Liabilities
30. A merchandising technique that some firms use to improve productivity
Category Management
Controllable Variables
Everyday Low Pricing (EDLP)
Marquee
31. Reward a retailers best customers - those with whom it wants long-lasting relationships with
Direct Marketing
Product/Trademark Franchising
Retail Strategy
Consumer Loyalty (Frequent Shopper) Programs
32. Many retail vendors sell a range of products at discount prices in plain surroundings
Flea Market
Geographical Information System
Trading Area
Family Life Cycle
33. A food-based discounter that focuses on a small selection of items - moderate hours of operation - few services and limited manufacturer brands
Huff's Law of Shopper Attraction
Box (Limited-Line) Store
Chain
Storability Product Groupings
34. The merchandise categories for which data are gathered
Ensemble Display
Purchase Motivation Product Groupings
Control Units
Mergers
35. Closing inventory value is determined by calculating the average relationship between the cost and retail values of merchandise available for sale during a period
Job Motivation
Retail Method of Accounting
Routine Decision Making
Percentage-of-Sales Method
36. Enumerates basic functions - the relationship of each job to overall goals - the interdependence of positions and information flows
All-You-Can-Afford Method
Electronic Article Surveillance
Balanced Tenancy
Goal-Oriented Job Description
37. Compromises all the parties that develop - produce - deliver and sell and service particular goods and services
Value Delivery System
Maintenance-Increase-Recoupment Lease
Percentage Variation Method
Gross Margin
38. Feature brand-name apparel and accessories - footwear - linens - fabrics - cosmetics - and/or housewares and sells them at everyday low prices in an efficient - limited-service environment
Solution Selling
Word of Mouth (WOM)
Off-Price Chain
Retail Balance
39. Available from sources outside the firm
Traditional Department Store
Convenience Store
Vertical Price Fixing
External Secondary Data
40. Occurs when a retailers adds goods and services that may be unrelated to each other and to the firm's original business
Taxes
Trading Area
Huff's Law of Shopper Attraction
Scrambled Merchandising
41. Information is systematically gathered from respondents by communicating with them
Consumer Loyalty (Frequent Shopper) Programs
Survey
Mazur Plan
Trading Area
42. A computerized - demand-based - variable pricing technique whereby a retailer determines the combination of prices that yield the greatest total revenues for a given period (widely used by airlines and hotels)
Yield Management Pricing
Storefront
Taxes
Curing (Free-Flowing) Traffic Flow
43. A company compares its actual performance against its potential performance and then determines the areas in which it must improve
Specialty Store
Gap Analysis
Class Consciousness
Vertical Retail Audit
44. A retailers carries complementary goods and services to encourage shoppers to buy more
Opportunity Costs
Cross-Merchandising
Direct Selling
Consumer Protection
45. A large retail unit with an extensive assortment of goods and services that is organized into separate departments for purposes of buying promotion - customer service - and control
Regression Model
Department Store
Chargebacks
Net Worth
46. Assumes new merchandise is sold first - while older stock remains in inventory
Constrained Decision Making
LIFO (last-in-first-out) Method
Merchandising
Robinson-Patman Act
47. A retailers starts with its total available store space - divides the space into categories - and then works on product layouts
Reilly's Law of Retailing Gravitation
LIFO (last-in-first-out) Method
Evaluation of Alternatives
Top-Down Space Management Approach
48. A retailer first allots funds for each element of the retail strategy mix except promotion. the remaining funds go to promotion (weakest strategy)
Factory Outlet
Control
All-You-Can-Afford Method
Canned Sales Presentation
49. The positive - neutral or negative feelings a person has about different topics
Assortment
Direct Marketing
Mass Merchandising
Attitudes (Opinions)
50. Refers to the variety in any one good/service (product line) a retailer carries
Computerized Checkout
Depth of Assortment
Differentiated Marketing
Channel of Distribution
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