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Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A retailer wants to maintain a specified ratio of goods on hand to sales
Retail Strategy
Efficient Consumer Response (ECR)
Stock-to-Sales Method
Data-Base Retailing
2. Divides all retail activities into four functional areas - merchandising - publicity - store management - and accounting and control
Tactics
Mazur Plan
Issue (problem) Definition
Family Life Cycle
3. Reward a retailers best customers - those with whom it wants long-lasting relationships with
Box (Limited-Line) Store
Consumer Loyalty (Frequent Shopper) Programs
Frequency
Vendor-Managed Inventory (VMI)
4. A retailers ets prices by adding per-unit merchandise costs - retail operating expenses and desired profit
Markup Pricing
Battle of the Brands
Purchase Motivation Product Groupings
Publicity
5. The revenues received by a retailer during a given period after deducting customer returns - markdowns - and employee discounts
Nongoods Services
Inventory Shrinkage
Net Sales
Everyday Low Pricing (EDLP)
6. A firm structures and assigns tasks - policies - resources - authority - responsibilities - and rewards to efficiently and effectively satisfy the needs of its target market - employees and management
Retail Organization
Mergers
Operations Blueprint
Retail Strategy
7. The customer group sought by a retailer
Cut Case
Target Marketing
Multi-Channel Retailing
Supply Chain
8. Enumerates basic functions - the relationship of each job to overall goals - the interdependence of positions and information flows
Demand-Oriented Pricing
Goal-Oriented Job Description
Ensemble Display
Rented-Goods Services
9. Where consumers shop for a product category at more than one retail format during the year OR visit multiple retailers on one shopping trip
Service Retailing
Prototype Stores
Cross-Shopping
All-You-Can-Afford Method
10. Involve the combination of separately owned retail firms
Diversification
Constrained Decision Making
Mergers
Video Kiosk
11. Performs routine clerical and sales functions - setting up displays - stocking shelves - answering simple questions and ringing up sales
Electronic Point of Sale System
Operating Expenditures
Concentrated Marketing
Order-Taking Salesperson
12. Has a primarily functional use: to neatly hang or present products
Organization Chart
Rack Display
One-Price Policy
Storefront
13. The cost of running a retail business
Geographical Information System
Consumer Decision Process
Direct Product Profitability (DPP)
Operating Expenses
14. Involves a clear statement of the topic to be studied
Issue (problem) Definition
Merchandise Available for Sale
Seasonal Merchandise
Observation
15. A type of research in which one or more elements of a retail strategy mix are manipulated under controlled conditions
Experiment
Assortment Merchandise
Training Programs
Gravity Model
16. Contains an additional 15 to 25 percent of a stores customers; located outside of the primary area - and customers are more widely dispersed
Secondary Trading Area
Value (retailer)
Term Occupancy
Supermarket
17. Financial obligations a retailer incurs in operating a business
Liabilities
Franchising
Odd Pricing
Image
18. A moderate-sized - planned shopping facility with a branch department store (traditional or discount) and/or a category killer store - as well as several smaller stores
Factory Outlet
Community Shopping Center
Vertical Cooperative Advertising Agreement
Benchmarking
19. Beginning inventory - purchases - and transportation charges equal the cost of this
Family Life Cycle
Retail Organization
Consumer Decision Process
Merchandise Available for Sale
20. A type of retail institution that is a department in a retail store that is rented to an outside party
Leased Department
Evaluation of Alternatives
Additional Markup
Dollar Control
21. A form of revolving account; no interest is assessed if a person pays a bill in full when it is due. when a person makes a partial payment - he or she is assessed interest monthly on the unpaid balance
Inventory Management
Food-Based Superstore
Option Credit Account
Operations Management
22. Customer orientation - coordinated effort - value driven and goal orientation
Retailing Concept
Productivity
Neighborhood Shopping Center
Robinson-Patman Act
23. Concentrates on selling one goods or service line - such as young women's apparel
Balanced Tenancy
Specialty Store
Equal Store Organization
String
24. The process by which people determine whether - what - when - where - how - from whom - and how often to purchase goods and services
Augmented Customer Service
Consumer Behavior
Constrained Decision Making
Family Life Cycle
25. The geographical breaking point between two cities (communities) at which consumers are indifferent to shopping at either
Point of Difference
Point-of-Purchase Display
Curing (Free-Flowing) Traffic Flow
Mass Merchandising
26. Refers to items that are received at the store in condition to be put directly on display without any preparation by retail workers
Floor-Ready Merchandise
HRM Process
Operations Management
Total Retail Experience
27. Era we in now - death of the middle market. Mass merchandising and niche retailing are popular
Bifurcated Retailing
Social Class
Stock Turnover
Attitudes (Opinions)
28. Whereby each department is subdivided into further categories for related types of merchandise
Primary Trading Area
Performance Measures
Retail Information System
Classification Merchandising
29. Takes place when the consumer buys out of habit and skips steps in the purchase process
Assortment Merchandise
Routine Decision Making
Electronic Article Surveillance
Experiment
30. A technique that enables a retailer to find the profitability of each category or merchandise by computing adjusted per-unit gross margin and assigning direct product costs for such expense categories as warehousing - transportation - handling - and
Non-probability Sample
Variety Store
Direct Product Profitability (DPP)
Trading Area Overlap
31. A retailers commitment to a type of business and to a distinctive role in the marketplace
Ethics
Goods Retailing
Sales Promotion
Organizational Mission
32. Used for products needing special handling
Storability Product Groupings
Combination Store
Automatic Reordering System
Publicity
33. An exchange of money or a promise to pay for the ownership or use of a good or service. three factors: place of purchase - purchase terms and availability
Nongoods Services
Franchising
Purchase Act
Solution Selling
34. Logically assumes old merchandise is sold first - while newer items remain in inventory
Top-Down Space Management Approach
FIFO (first-in-first-out) Method
Scrambled Merchandising
Efficient Consumer Response (ECR)
35. The average number of times each person reached is exposed to a retailers promotion efforts in a specific period
Frequency
Retail Strategy
Objectives
Internet
36. Service that includes the activities that enhance the shopping experience and give retailers a competitive advantage
Augmented Customer Service
Selective Distribution
Pre-Training
Internal Secondary Data
37. The mix of stores within a district or shopping center
Situation Analysis
Merchandising
Term Occupancy
Retail Balance
38. The profit earned after all costs and taxes have been deducted
Ethics
Net Profit After Taxes
Sorting Process
Gross Margin
39. Appeals to price-conscious consumers - who must be members to shop there
Cooperative Buying
Retail Promotion
Membership (Warehouse) Club
Everyday Low Pricing (EDLP)
40. The difference between net sales and the cost of goods sold; it consists of operating expenses plus net profit
Gross Profit (margin)
Control Units
PMs (Promotional or Push Monies)
Lifestyles
41. A sign that displays the store's name
Top-Down Space Management Approach
Marquee
Observation
Competitive Parity Method
42. A catalog in which a retailer caters to a particular customer segment - emphasizes a limited number of items - and reduces production and postage costs
Sales Opportunity Grid
Purchase Act
Specialog
Percentage Variation Method
43. An unincorporated retail firm owned by two or more persons - each with a financial interest
Partnership
Planogram
Wheel of Retailing
Solution Selling
44. The manner of providing a job environment that encourages employee accomplishment
Depth of Assortment
Supervision
Food-Based Superstore
Robinson-Patman Act
45. Consists of the activities involved in acquiring particular goods and/or services and making them available at the places - times - and prices and in the quantity that enable a retailer to reach its goals
Merchandising
Cost-Oriented Pricing
Customer Satisfaction
Market Segment Product Groupings
46. A retailer sets prices for goods and services and seeks to maintain them for an extended period
Primary Trading Area
Operating Expenses
Customary Pricing
Economic Base
47. the drive within people to attain work-related goals - can be positive or negative
Case Display
Job Motivation
Revolving Credit Account
Class Consciousness
48. Relied on prior promotion budgets to allocate funds; a percentage is either added to or subtracted from one year's budget to determine the next year's
Diversification
Independent
Sales Manager
Incremental Method
49. A group of retailers gets together to make quantity purchases from supplier and obtain volume discounts
Data Warehousing
Cooperative Buying
Cost of Method Accounting
Predatory Pricing
50. Appeals to the consumer's urge to buy product and the amount of time she or he is willing to spend on shopping
Direct Product Profitability (DPP)
Equal Store Organization
Limited Decision Making
Purchase Motivation Product Groupings
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