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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A retailers has no risk because title is not taken; the supplier owns the goods until sold
Trading Area
Consignment Purchase
Need-Satisfaction Approach
Discretionary income
2. A type of retail institution that is a department in a retail store that is rented to an outside party
Memorandum Purchase
Depth of Assortment
Leased Department
Personal Selling
3. Equals the cost of merchandise available for sale minus the cost value of ending inventory
Cost of Goods Sold
Retail Organization
Maintenance-Increase-Recoupment Lease
Physical Inventory System
4. The reasons for a consumers behavior
Motives
Performance Measures
Diversified Retailer
Employee Empowerment
5. Many retail vendors sell a range of products at discount prices in plain surroundings
Flea Market
Markdown
Analog Model
Core Customers
6. The basic format or structure of a business
Atmosphere (atmospherics)
Reverse Logistics
Retail Institution
Mystery Shoppers
7. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead
Evaluation of Alternatives
Minimum-Price Laws
Cross-Shopping
Controllable Variables
8. A type of retail institution in which a retailers owns one retail unit
Independent
Markdown
Balanced Tenancy
Vending Machine
9. Whereby suppliers make agreements with one or a few retailers that designate the latter as the only ones in specified geographic areas to carry certain brands or products
Exclusive Distribution
All-You-Can-Afford Method
Revolving Credit Account
Slotting Allowances
10. A formal way to record consumer requests for unstocked for out-of-stock merchandise
Want Book (Want Slip)
Sales Promotion
Customer Service
Flea Market
11. Software which combines digitized mapping with key locational data to graphically depict trading-area characteristics such as population demographics; data on consumer purchases; and listings of current - proposed and competitor locations
Physical Inventory System
External Secondary Data
Cooperative Advertising
Geographical Information System
12. The form of research in which present behavior or the results of past behavior are noted and recorded
Family Life Cycle
Retail Life Cycle
Basic Stock List
Observation
13. The cost to the retailer of each item recorded on an accounting sheet and/or is coded on a price tag or merchandise container
Stock Turnover
Geographical Information System
Cost of Method Accounting
Basic Stock List
14. Based on the principle that each customer has different wants; thus - a sales presentation should be geared to the demands of the individual customer
Odd Pricing
Need-Satisfaction Approach
Private (dealer) Brands
Gross Margin
15. The total process of planning - implementing and coordinating the physical movement of merchandise from manufacturer (wholesaler) to retailer to customer in the most timely - effective and cost-efficient manner possible
Pre-Training
Logistics
Sales-Productivity Ratio
Supercenter
16. A retailers ets prices by adding per-unit merchandise costs - retail operating expenses and desired profit
Markup Pricing
Horizontal Cooperative Advertising Agreement
Core Customers
Storability Product Groupings
17. Programs to combine a high degree of centralized management control with strict operating procedures for every phase of the business
Warehouse Store
Assets
Rationalized Retailing
Information Search
18. Increases an item's original price because demand is unexpectedly high or costs are rising
Information Search
Flexible Pricing
Customer Service
Additional Markup
19. Whereby the retailer uses differentiated marketing and develops focused retail strategy mixes for specific customer segments - sometimes fine tuned for the individual shopper
Micromarketing
Stock Turnover
Vending Machine
Slotting Allowances
20. The merchandise categories for which data are gathered
Control Units
Full-Line Discount Store
Destination Retailer
Balanced Tenancy
21. An unplanned shopping area in a city or town that is usually bounded by the intersection of two major streets
Planogram
Seasonal Merchandise
Zero-Based Budgeting
Secondary Business District (SBD)
22. A retail firm owned by its customer members
Sales Opportunity Grid
Consumer Cooperative
Analog Model
Bait-and-Switch Advertising
23. Consumers view the company as distinctive enough to become loyal to it and go out of their way to shop there
Supercenter
Business Format Franchising
Destination Retailer
Dual Marketing
24. A manufacturer may sometimes help fund personal selling in addition to regular salesperson compensation
Item Price Removal
Initial Markup
Direct Marketing
PMs (Promotional or Push Monies)
25. A candid evaluation of the opportunities and threats facing a prospective or existing retailer
Vending Machine
Sales-Productivity Ratio
Warehouse Store
Situation Analysis
26. Larger and more diversified than a conventional supermarket but usually smaller and less diversified than a combination store
Food-Based Superstore
Tactics
Point-of-Purchase Display
Gross Profit (margin)
27. Environmental and marketplace factors that can adversely affect retailers if they do not react to them
Point-of-Purchase Display
Open Credit Account
Supercenter
Threats
28. A cash or card operated retailing format that dispenses goods and services
Vending Machine
Multiple-Unit Pricing
Ease of Entry
One-Hundred Percent Location
29. Exhibits a wide range or merchandise encouraging the customer to feel - look at and/or try on products
Social Class
Width of Assortment
Data Warehousing
Assortment Display
30. When retailers count on suppliers to participate in their inventory management programs
Differentiated Marketing
Customer Satisfaction
Retail Audit
Vendor-Managed Inventory (VMI)
31. The line of business in which a retailer operates
Ethics
Direct Store Distribution (DSD)
Robinson-Patman Act
Goods/Service Category
32. Out-of-hometown shopping - is important for both local and surrounding retailers
Human Resource Management
Outshopping
Experiment
Opportunity Costs
33. Attracts independents because of low capital requirements and relatively simple licensing provisions for many small retail firms. leads to intense competition
Ease of Entry
Supply Chain
Customer Satisfaction
Cognitive Dissonance
34. Calls for precise rent increases over a stated period of time
Canned Sales Presentation
Graduated Lease
Electronic Data Interchange (EDI)
Order-Taking Salesperson
35. A manufacturer and a retailer or a wholesales and a retailer share an ad
Economic Base
Vertical Cooperative Advertising Agreement
Initial Markup
Human Resource Management
36. Exists when a person regularly patronizes a particular retailer that he or she knows - likes - and trusts
Customer Loyalty
Internet
Net Sales
Sales Manager
37. Contains an additional 15 to 25 percent of a stores customers; located outside of the primary area - and customers are more widely dispersed
Niche Retailing
Secondary Trading Area
Competitive Parity Method
Opportunities
38. Reward a retailers best customers - those with whom it wants long-lasting relationships with
Huff's Law of Shopper Attraction
Scenario Analysis
Consumer Loyalty (Frequent Shopper) Programs
Odd Pricing
39. Retailers identify specific customer segments and deploy unique strategies to address the desires of those segments rather than the mass market
Single-Channel Retailing
Vertical Price Fixing
Floor-Ready Merchandise
Niche Retailing
40. An agreement among manufacturers - wholesalers or retailers to set prices. these agreements are illegal under the Sherman Antitrust Act and Federal Trade Commission Act
Horizontal Price Fixing
Horizontal Cooperative Advertising Agreement
Horizontal Retail Audit
Retail Strategy
41. Occurs when the value and customer services provided through a retailing experience meet or exceed consumer expectations
Customer Satisfaction
Operations Management
Sales Manager
Data-Base Retailing
42. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Bait-and-Switch Advertising
Universal Product Code (UPC)
Graduated Lease
Assortment
43. Involves both the use of automatic teller machines (ATMs) and the instant processing of retail purchases. it allows centralized record keeping and lets customers complete transactions whenever they want
Economic Base
Differentiated Marketing
Electronic Banking
Stock-to-Sales Method
44. Permits supermarkets to incorporate aspects of quick response inventory planning - electronic data interchange - and logistics planning
Horizontal Retail Audit
Operations Management
Efficient Consumer Response (ECR)
Warehouse Store
45. Consists of the regular products carried by a retailer
Staple Merchandise
Channel of Distribution
Reilly's Law of Retailing Gravitation
Sales Promotion
46. Based on the premise that people are drawn to stores that are closer and more attractive than competitor's stores
Massed Promotion Effort
Loss Leaders
Dump Bin
Gravity Model
47. Shows the expected behavior of a good or service over its life
Frequency
Markdown
Product Life Cycle
Non-probability Sample
48. Merchandise that generates high sales over a short time
Specialog
Computerized Checkout
Customary Pricing
Fad Merchandise
49. Outlines a retailer's planned expenditures for a given time based on expected performance
Budgeting
Financial Merchandise Management
Fringe Trading Area
Price Elasticity of Demand
50. Entails the collection and analysis of information relating to specific issues or problems facing a retailer
Data Warehousing
Marketing Research In Retailing
Discretionary income
Job Motivation