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Test your basic knowledge |
Retail Management
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An exchange of money or a promise to pay for the ownership or use of a good or service. three factors: place of purchase - purchase terms and availability
Purchase Act
Net Sales
Direct Product Profitability (DPP)
Impulse Purchases
2. Includes both personal contact with consumers in their homes and phone solicitations initiated by a retailer
Flea Market
Direct Selling
Atmosphere (atmospherics)
Supermarket
3. A retailer sets its prices in accordance with competitors'
Competition-Oriented Pricing
Affinity
Revolving Credit Account
Word of Mouth (WOM)
4. Contains an additional 15 to 25 percent of a stores customers; located outside of the primary area - and customers are more widely dispersed
Secondary Trading Area
Width of Assortment
Data-Base Retailing
Economic Base
5. Whereby consumers lease and use goods for specified periods of time
Rented-Goods Services
Electronic Banking
Uncontrollable Variables
Electronic Data Interchange (EDI)
6. One member of the distribution channel dominates the decisions made in that channel due to the power it possesses
Channel Control
Memorandum Purchase
Robinson-Patman Act
Pre-Training
7. A retailer specifies which products (goods and services) are purchased - when products are purchased - and how many products are purchased
Atmosphere (atmospherics)
Financial Merchandise Management
Price-Quality Association
Electronic Banking
8. Used to determine the amount of merchandise to purchase for resale. the goal is to purchase enough of these procuts so they are always in stock
Competition-Oriented Pricing
Never-Out List
Total Retail Experience
Consumer Decision Process
9. The identifiable - but sometime intangible - activities undertaken by a retailer in conjunction with the basic goods and services it sells
Micromerchandising
Customer Service
Vertical Marketing System
Affinity
10. Used to describe depreciated assets - such as buildings and warehouses - that are noted on a retail balance sheet at low values relative to their actual worth
Purchase Motivation Product Groupings
Hidden Assets
Value Delivery System
Value Chain
11. Used by both large and small retailers so they can efficiently process transactions and monitor inventory
Cost-Oriented Pricing
Organizational Mission
Computerized Checkout
Floor-Ready Merchandise
12. Used for products needing special handling
Storability Product Groupings
Social Class
Direct Store Distribution (DSD)
Community Shopping Center
13. A way to collect - store and use relevant information about customers
Combination Store
Retailing Concept
Consumer Decision Process
Data-Base Retailing
14. A retailers starts with its total available store space - divides the space into categories - and then works on product layouts
Channel Control
Top-Down Space Management Approach
Vertical Cooperative Advertising Agreement
Minimum-Price Laws
15. An area's industrial and commercial structure - the companies and industries that residents depend on to earn a living
Personality
Probability (Random) Sample
Economic Base
Secondary Business District (SBD)
16. Describes how traditional family moves from bachelorhood to children to solitary retirement
Consumer Behavior
Consumer Protection
Full-Line Discount Store
Family Life Cycle
17. An unincorporated retail firm owned by one person
Contingency Pricing
Multi-Channel Retailing
Sole Proprietorship
Pre-Training
18. Signals or cues as to the success or failure of that each part of the strategy
Primary Trading Area
Augmented Customer Service
Vertical Cooperative Advertising Agreement
Feedback
19. Concentrates on selling one goods or service line - such as young women's apparel
Specialty Store
Personality
Post-Purchase Behavior
Productivity
20. The activity whereby a retailer generates a list of job applicants
Automatic Reordering System
Fad Merchandise
Hidden Assets
Recruitment
21. Financial obligations a retailer incurs in operating a business
Liabilities
Variable Pricing
Food-Based Superstore
Cognitive Dissonance
22. Prevent retailers from selling certain items for less than their cost plus a fixed percentage to cover overhead
Unit Control
Positioning
Primary Trading Area
Minimum-Price Laws
23. the drive within people to attain work-related goals - can be positive or negative
Direct Selling
Application Blank
Job Motivation
Basic Stock Method
24. Retailers become active in businesses outside their normal operations - and add stores in different goods/service categories
Diversification
Balanced Tenancy
Combination Store
Job Motivation
25. Outlines the job interactions within a company by describing the reporting relationships among employees (from the lowest level to the highest level)
Retail Method of Accounting
Hierarchy of Authority
Warehouse Store
Classification Merchandising
26. Refers to the stores physical characteristics that project an image and draw customers - a retailers signs - sounds - smalls and other physical attributes
Simulation
Atmosphere (atmospherics)
Nonstore Retailing
Memorandum Purchase
27. Exhibits heavier - bulkier items than a rack holds
Social Class
Case Display
Net Lease
Community Shopping Center
28. Whereby unprofitable stores are closed or divisions are sold off - by retailers unhappy with performace
Impulse Purchases
Selective Distribution
Downsizing
Primary Trading Area
29. Places displays and aisles in a free-flowing pattern - used for department stores - apparel stores - and other shopping-oriented stores
Curing (Free-Flowing) Traffic Flow
Traditional Department Store
Huff's Law of Shopper Attraction
Resident Buying Office
30. Short-term selling and administrative costs in running a business
Demographics
Value (retailer)
Operating Expenditures
Cut Case
31. A sign that displays the store's name
Mystery Shoppers
Forecasts
Vertical Price Fixing
Marquee
32. Relied on prior promotion budgets to allocate funds; a percentage is either added to or subtracted from one year's budget to determine the next year's
Contingency Pricing
Incremental Method
Model Stock Approach
Retail Strategy
33. When a retailer acts in the best interests of society - as well as itself
Dead Areas
String
Channel of Distribution
Social Responsibility
34. Involve the combination of separately owned retail firms
Automatic Reordering System
Rack Display
Neighborhood Shopping Center
Mergers
35. Assumes that consumers will not buy goods and services at prices deemed too low; a low price means poor quality and status
Inventory Management
Advertising
Internet
Prestige Pricing
36. A retail firm owned by its customer members
Publicity
Markdown
Consumer Cooperative
Competitive Parity Method
37. A retailer tied it promotion budge to revenue and develops a promotion to sales ratio
Single-Channel Retailing
Vertical Price Fixing
Percentage-of-Sales Method
Taxes
38. A retailers has no risk because title is not taken; the supplier owns the goods until sold
Percentage-of-Sales Method
Bottom-Up Space Management Approach
Net Profit After Taxes
Consignment Purchase
39. Calls for all maintenance costs to be paid by the retailer
Selective Distribution
Budgeting
Expected Customer Service
Net Lease
40. Refers to items that are received at the store in condition to be put directly on display without any preparation by retail workers
Customer Loyalty
Secondary Trading Area
Floor-Ready Merchandise
Trading Area Overlap
41. The reasons for a consumers behavior
Taxes
Demographics
Motives
Canned Sales Presentation
42. Whereby a retailer sells to consumers through multiple retails formats (points of contact)
Frequency
Multi-Channel Retailing
Community Shopping Center
Bifurcated Retailing
43. Reward a retailers best customers - those with whom it wants long-lasting relationships with
Regression Model
Retail Promotion
Consumer Loyalty (Frequent Shopper) Programs
Word of Mouth (WOM)
44. A retailer purposely adjusts markups by merchandise category
Augmented Customer Service
Variable Markup Policy
Net Sales
Supercenter
45. Places together various items that appeal to a given target market
Hierarchy of Effects
Retail Information System
Culture
Market Segment Product Groupings
46. A type of retail institution which involves a contractual arrangement between a franchisor (a manufacturer - wholesales or service sponsor) and a retail franchisee - which allows the franchisee to conduct business under an established name and accord
Franchising
Differentiated Marketing
Lifestyles
Data Warehousing
47. Whereby a service retailer does not get paid until after the service is performed and payment is contingent on the service's being satisfactory
Merchandising
Contingency Pricing
HRM Process
Downsizing
48. Used to acquire more specific estimates - which divides each month's actual sales by average monthly sales and multiplies the results by 100
Monthly Sales Index
Trading Area
Cross-Merchandising
Financial Merchandise Management
49. The difference between net sales and the cost of goods sold; it consists of operating expenses plus net profit
Analog Model
Physical Inventory System
Gross Profit (margin)
Dollar Control
50. When ending inventory - recorded at cost - is measured by counting the merchandise in stock at the end of a selling period
Consumer Loyalty (Frequent Shopper) Programs
Physical Inventory System
Budgeting
Competition-Oriented Pricing