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Test your basic knowledge |
Retail Management
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Converts shopping from a passive activity into a more interactive one - by better engaging customers
Wheel of Retailing
Goods Retailing
Experiential Merchandising
Augmented Customer Service
2. Anticipates the information needs of retail managers; collects - organizes - and stores relevant data on a continuous basis; and directs the flow of information to the proper decision makers
Vending Machine
Retail Information System
Leased Department
Weighted Application Blank
3. Graphically displays its hierarchical relationships created by a retailer
Organization Chart
Percentage-of-Sales Method
Classification Merchandising
Multi-Channel Retailing
4. Used for products needing special handling
Storability Product Groupings
Franchising
Probability (Random) Sample
Electronic Data Interchange (EDI)
5. The reasons for a consumers behavior
Universal Product Code (UPC)
Flexible Pricing
Forecasts
Motives
6. Forecasts average sales weekly - so beginning inventory equals several weeks expected sales
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7. The activity whereby a retailer generates a list of job applicants
Category Killer
Functional Product Groupings
Recruitment
Never-Out List
8. Used to describe depreciated assets - such as buildings and warehouses - that are noted on a retail balance sheet at low values relative to their actual worth
Mass Marketing
Vertical Price Fixing
Hidden Assets
Partnership
9. Large retailers seek to reduce competition by selling goods and services at very low prices - thus causing small retailers to go out of business
Culture
Option Credit Account
Predatory Pricing
Social Responsibility
10. Beginning-of-month planned inventory during any month differs from planned average monthly stock by only one-half of that month's variation from estimated average monthly sales [equation]
Merchandising Philosophy
Conventional Supermarket
Bait-and-Switch Advertising
Percentage Variation Method
11. Assets minus liabilities; aka owner's equity and represents the value of a business after deducting all financial obligations
Net Worth
Memorandum Purchase
Price Lining
Variety Store
12. A global electronic superhighway of computer networks that use a common protocol and that are linked by telecommunication lines and satellite
Internet
Evaluation of Alternatives
Stock-to-Sales Method
Basic Stock List
13. A retailers carries complementary goods and services to encourage shoppers to buy more
Assortment Merchandise
Cross-Merchandising
Vertical Price Fixing
Control Units
14. A typically well-located - food-oriented retailer that is open long hours and carries a moderate number of items
Hierarchy of Effects
Maintained Markup
Term Occupancy
Convenience Store
15. All of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer
Ensemble Display
Threats
Rationalized Retailing
Channel of Distribution
16. A shopping site with (1) up to a half-dozen or so category killer stores and a mix of smaller stores and (2) several complementary stores specializing in one product category
World Wide Web
Power Center
One-Hundred Percent Location
Need-Satisfaction Approach
17. Begins planning at the individual product level and then proceeds to the category - total store - and overall company levels
Net Sales
Bottom-Up Space Management Approach
Consumer Behavior
Food-Based Superstore
18. A version of customary pricing in which a retailer strives to sell goods and services at consistently low prices throughout the selling season
Operations Management
Horizontal Retail Audit
Storability Product Groupings
Everyday Low Pricing (EDLP)
19. Any nonpersonal form of public relations whereby messages are transmitted through mass media - the time or space provided by the media is not paid for - and there is no identified commercial sponsor
Publicity
Marquee
Expected Customer Service
Trading Area
20. The criteria used to assess effectiveness
Percentage Variation Method
Internal Secondary Data
Neighborhood Business District
Performance Measures
21. A retailer carries more items than expects to sell over a specified period
Augmented Customer Service
Basic Stock Method
Department Store
Massed Promotion Effort
22. Where a consumer must pay the bill in full when it is due
Open Credit Account
Ethics
Traditional Department Store
Electronic Article Surveillance
23. A retailer devises its strategy in a way that projects an image relative to its retail category and its competitors and that elicits a positive consumer response
Value (customer)
Weeks' Supply Method
Positioning
Direct Store Distribution (DSD)
24. Determines the floor space necessary to carry and display a proper merchandise assortment
Model Stock Approach
Multiple-Unit Pricing
Value Delivery System
Post-Purchase Behavior
25. A retailer charges the same price to all customers buying an item under similar conditions
Slotting Allowances
One-Price Policy
Micromerchandising
Retail Organization
26. A complete bundle product (ensemble) is presented - rather than showing merchandise in separate categories
Theme-Setting Display
Ensemble Display
Net Lease
Channel of Distribution
27. A form of multi-channel retailing which engages in more than one type of distribution arrangement
Dual Marketing
Customary Pricing
Cut Case
Debit Card System
28. Available from sources outside the firm
Gravity Model
Massed Promotion Effort
External Secondary Data
Marquee
29. Places displays and aisles in a free-flowing pattern - used for department stores - apparel stores - and other shopping-oriented stores
Hierarchy of Effects
Forecasts
Hidden Assets
Curing (Free-Flowing) Traffic Flow
30. Customer orientation - coordinated effort - value driven and goal orientation
Secondary Data
Retailing Concept
Inventory Shrinkage
Order-Taking Salesperson
31. The manner of providing a job environment that encourages employee accomplishment
Social Responsibility
Supervision
Flexible Pricing
Product/Trademark Franchising
32. A type of department store that has a clear customer focus on middle class and lower-middle-class shoppers looking for good value
Non-probability Sample
Universal Product Code (UPC)
Full-Line Discount Store
Term Occupancy
33. Used to acquire more specific estimates - which divides each month's actual sales by average monthly sales and multiplies the results by 100
Width of Assortment
Culture
Balanced Tenancy
Monthly Sales Index
34. A sequence of steps that consumers go through - which takes them from awareness to knowledge to liking to preference to conviction to purchase
Data Warehousing
Hierarchy of Effects
Additional Markup
Situation Analysis
35. Retail prices are set at levels below even dollar values; the assumption is that people feel these prices represent discounts or that the amounts are beneath consumer price ceilings
Odd Pricing
Stock-to-Sales Method
Reach
Routine Decision Making
36. The business activities involved in selling goods and services to consumers for their personal - family - or household use
Recruitment
Price Elasticity of Demand
Horizontal Cooperative Advertising Agreement
Retailing
37. The firms particular combination of store location - operating procedures - goods/services offered - pricing tactics - store atmosphere and customer services - and promotional methods
Model Stock Approach
Primary Data
Reach
Strategy Mix
38. The selection of merchandise a retailer carries - includes both the breadth of product categories and the variety within each category
Business Format Franchising
Assortment
Product/Trademark Franchising
Personal Selling
39. A manufacturer-owned store selling closeouts; discontinued merchandise; irregulars; cancelled orders; and - sometimes in-season - first-quality merchandise
Advertising
Factory Outlet
Reverse Logistics
Neighborhood Business District
40. Assigns floor space on the basis of sales or profit per foot
Sales-Productivity Ratio
Purchase Motivation Product Groupings
Feedback
Yield Management Pricing
41. When a retailer acts in the best interests of society - as well as itself
Culture
Social Responsibility
Diversification
Sales Promotion
42. An unincorporated retail firm owned by one person
Sole Proprietorship
Data Warehousing
Fringe Trading Area
Massed Promotion Effort
43. The aspects of business that a firm can directly affect
Resident Buying Office
Independent
Need-Satisfaction Approach
Controllable Variables
44. Lets consumers bargain over prices; those who are good at it obtain lower prices
Bottom-Up Space Management Approach
Predatory Pricing
Flexible Pricing
World Wide Web
45. Refers to items that are received at the store in condition to be put directly on display without any preparation by retail workers
Floor-Ready Merchandise
Supermarket
Purchase Motivation Product Groupings
One-Price Policy
46. Consists of the regular products carried by a retailer
Staple Merchandise
Gross Profit (margin)
Price Lining
Convenience Store
47. Selection process of one opinion from others. a person determines the criteria to evaluate and their importance before buying
Yield Management Pricing
Evaluation of Alternatives
Case Display
Opportunity Costs
48. Whereby each department is subdivided into further categories for related types of merchandise
Uncontrollable Variables
Prestige Pricing
Classification Merchandising
Computerized Checkout
49. A format whereby multiple outlets conform to relatively uniform construction - layout and operations standards
Prototype Stores
Planogram
Experiment
Merchandise Available for Sale
50. Consists of all the levels of independently owned businesses along a channel of distribution
Vertical Marketing System
Outsourcing
Multiple-Unit Pricing
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