Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research






2. Support sales efforts - encourages 3rd party effort






3. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






4. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






5. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






6. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






7. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






8. Google - performance based - page location based on keyword auction.






9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






10. Numerical based on random sample of target market (can be projected to a larger population)






11. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






12. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






13. Sales are - bring clients in and keep them - represent consumer and client






14. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






15. Consumer - Cost - Convenience - Communication


16. Look for drawbacks. Ultimately you make the decision.






17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


18. In most consumers there is #1






19. Someone telling you about a product






20. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






21. Sales analysis - market research - consumer insight - and account planning






22. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






23. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






24. Promotes the brand along one dimension of superiority (all-temperature Cheer)






25. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






26. Corporate PR - Marking PR






27. The average number of times an individual is exposed to a message






28. Someone telling you about a product






29. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






30. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






31. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






32. Manufacturer pays for ads






33. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






34. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






35. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






36. What have we spent on in the past






37. The category that didn't exist before and then positions the new product as best in that category






38. Tv and radio sell by the minute.


39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






40. Sales promotion - direct marketing - public relations - event marketing - promotion products.






41. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






42. Find the 'raw materials' facts - concepts etc.






43. Margin: difference between selling price and the seller's cost of goods.






44. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






45. Resume - creativity - internships - stand out.






46. Look for drawbacks. Ultimately you make the decision.






47. Marketing gets the product out there - advertising promotes it.






48. Create ads






49. Marketing through cellular phone






50. Actions - decisions - interest - and attention