Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






2. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






3. New ideas (innovations) flow through society on a predictable path 'S curve'






4. Look for drawbacks. Ultimately you make the decision.






5. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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6. In most consumers there is #1






7. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






8. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






9. Tv and radio sell by the minute.

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10. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






11. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






12. Planned series of ads






13. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






14. How much is the other company spending






15. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






16. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






17. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






18. Consumer Paid Media. Cost per thousand






19. Tv and radio sell by the minute.

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20. Google - performance based - page location based on keyword auction.






21. The percentage of the audience that has the opportunity to see or hear the ad at least once.






22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






23. Explorer - Artist - Judge - Warrior






24. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






25. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






26. Evolved from hard-sell. First - Against - Niche - and New Positions






27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






28. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






29. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






30. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






31. Support sales efforts - encourages 3rd party effort






32. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






33. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






34. In most consumers there is #1






35. Promotes the brand along one dimension of superiority (all-temperature Cheer)






36. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






37. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






38. Product - Price - Place - Promotion - and People

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39. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






40. Sales analysis - market research - consumer insight - and account planning






41. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






42. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






43. Find the 'raw materials' facts - concepts etc.






44. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






46. Marketing gets the product out there - advertising promotes it.






47. Management functions such as: employee communication - investments - crisis management






48. The average number of times an individual is exposed to a message






49. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






50. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent