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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






2. The percentage of the audience that has the opportunity to see or hear the ad at least once.






3. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






4. 'Buy Beware' can't believe everything you hear about a product.






5. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






6. 'Buy Beware' can't believe everything you hear about a product.






7. Marketing through cellular phone






8. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






9. Numerical based on random sample of target market (can be projected to a larger population)






10. Numerical based on random sample of target market (can be projected to a larger population)






11. Account management - creative - media planning - media buying.






12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






13. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






14. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






15. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






16. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






17. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






18. Tv and radio sell by the minute.

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19. Margin: difference between selling price and the seller's cost of goods.






20. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






21. Account management - creative - media planning - media buying.






22. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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23. In most consumers there is #1






24. Sales are - bring clients in and keep them - represent consumer and client






25. Consumer - Cost - Convenience - Communication

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26. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






27. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






28. Elements that carry out the strategy: Ads - PR - etc.






29. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






30. Find the 'raw materials' facts - concepts etc.






31. The average number of times an individual is exposed to a message






32. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






33. Ads to sale ratio - Historical budgeting - competitive analysis






34. The percentage of the audience that has the opportunity to see or hear the ad at least once.






35. Sales analysis - market research - consumer insight - and account planning






36. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






37. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






38. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






39. Message to the people






40. Google - performance based - page location based on keyword auction.






41. Put themselves against the #1 and say it is okay to be #2 - we try harder






42. Put themselves against the #1 and say it is okay to be #2 - we try harder






43. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






44. Marketing gets the product out there - advertising promotes it.






45. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






46. Margin: difference between selling price and the seller's cost of goods.






47. Marketing gets the product out there - advertising promotes it.






48. A percentage of sales






49. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






50. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons







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