Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Explorer - Artist - Judge - Warrior






3. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






4. Tv and radio sell by the minute.

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5. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






6. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






7. A percentage of sales






8. Find the 'raw materials' facts - concepts etc.






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. Take the idea to battle. Implement the idea.






11. Ads to sale ratio - Historical budgeting - competitive analysis






12. Support sales efforts - encourages 3rd party effort






13. Sales are - bring clients in and keep them - represent consumer and client






14. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






15. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






16. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






17. Product - Price - Place - Promotion - and People

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18. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






19. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






20. Evolved from hard-sell. First - Against - Niche - and New Positions






21. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






23. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






24. Creative - Account - Media - and Research






25. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






26. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






27. Sales analysis - market research - consumer insight - and account planning






28. Actions - decisions - interest - and attention






29. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






30. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






31. New ideas (innovations) flow through society on a predictable path 'S curve'






32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






33. The average number of times an individual is exposed to a message






34. Ads to sale ratio - Historical budgeting - competitive analysis






35. In most consumers there is #1






36. Google - performance based - page location based on keyword auction.






37. Elements that carry out the strategy: Ads - PR - etc.






38. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






39. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






40. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






41. In most consumers there is #1






42. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






43. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






44. Someone telling you about a product






45. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






46. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






47. 'Buy Beware' can't believe everything you hear about a product.






48. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






49. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






50. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience