Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






2. Explorer - Artist - Judge - Warrior






3. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






4. Look for drawbacks. Ultimately you make the decision.






5. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






6. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






7. How much is the other company spending






8. Marketing gets the product out there - advertising promotes it.






9. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






10. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






11. How much is the other company spending






12. Management functions such as: employee communication - investments - crisis management






13. Support sales efforts - encourages 3rd party effort






14. Consumer - Cost - Convenience - Communication

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15. Google - performance based - page location based on keyword auction.






16. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






17. Marketing through cellular phone






18. 'Buy Beware' can't believe everything you hear about a product.






19. Consumer - Cost - Convenience - Communication

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20. Management functions such as: employee communication - investments - crisis management






21. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






22. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






23. Consumer Paid Media. Cost per thousand






24. A percentage of sales






25. Actions - decisions - interest - and attention






26. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






27. In most consumers there is #1






28. Put themselves against the #1 and say it is okay to be #2 - we try harder






29. Marketing gets the product out there - advertising promotes it.






30. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






31. Sell a better product






32. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






33. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






34. Sales are - bring clients in and keep them - represent consumer and client






35. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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36. Creative - Account - Media - and Research






37. Someone telling you about a product






38. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






39. Sales are - bring clients in and keep them - represent consumer and client






40. Evolved from hard-sell. First - Against - Niche - and New Positions






41. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






42. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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43. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






44. Message to the people






45. Planned series of ads






46. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






47. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






48. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






49. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






50. Numerical based on random sample of target market (can be projected to a larger population)