Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






2. Resume - creativity - internships - stand out.






3. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






4. Creative - Account - Media - and Research






5. Elements that carry out the strategy: Ads - PR - etc.






6. Find the 'raw materials' facts - concepts etc.






7. Create ads






8. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






9. Promotes the brand along one dimension of superiority (all-temperature Cheer)






10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






11. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






12. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






13. Marketing gets the product out there - advertising promotes it.






14. Numerical based on random sample of target market (can be projected to a larger population)






15. Media Efficiency - Category Maturity - Consumer Message Overload






16. 'Buy Beware' can't believe everything you hear about a product.






17. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






18. Ads to sale ratio - Historical budgeting - competitive analysis






19. Marketing through cellular phone






20. Look for drawbacks. Ultimately you make the decision.






21. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






22. Corporate PR - Marking PR






23. Account management - creative - media planning - media buying.






24. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






25. The percentage of the audience that has the opportunity to see or hear the ad at least once.






26. Google - performance based - page location based on keyword auction.






27. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






28. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






29. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






30. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






31. Management functions such as: employee communication - investments - crisis management






32. Account management - creative - media planning - media buying.






33. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






35. Tv and radio sell by the minute.

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36. What have we spent on in the past






37. Put themselves against the #1 and say it is okay to be #2 - we try harder






38. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






39. Marketing through cellular phone






40. Sales promotion - direct marketing - public relations - event marketing - promotion products.






41. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






42. Numerical based on random sample of target market (can be projected to a larger population)






43. Message to the people






44. Take the idea to battle. Implement the idea.






45. How much is the other company spending






46. Consumer Paid Media. Cost per thousand






47. The category that didn't exist before and then positions the new product as best in that category






48. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






49. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






50. Sales analysis - market research - consumer insight - and account planning