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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Quantitative Research
Warrior
Creative Dept.
Promotion
2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FCC
Media Saturation
FTC
New Position
3. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
Challenges Facing Advertisers
Competitive Analysis
IMC
4. Find the 'raw materials' facts - concepts etc.
Marketing Services
Clutter
Frequency
Explorer
5. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Product
Trade Promotions
Marketing Services
Diffusion of Innovation
6. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Direct Marketing
Outdoor Advertising
Diffusion of Innovation
Reach
7. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Top Six Mega-Agency Groups
Marketing/Advertising
Caveat Emptor
8. Make product more valuable for the dealer - share in advertising costs.
Against Position
Historical Budgeting
Trade Promotions
People
9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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10. Message to the people
Newspapers
Judge
Public Relations
Media
11. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
Product Placement
Explorer
Direct Marketing
12. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Trade Promotions
Top Six Mega-Agency Groups
Ethics and regulation
Ratings
13. Marketing through cellular phone
FCC
Niche Position
First Position
Mobile Marketing
14. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Product Placement
Radio
First Position
Mege-Agency Groups
15. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
PR/word of mouth
Strategy
People
Clutter
16. What have we spent on in the past
Historical Budgeting
Marketing/Advertising
Diffusion of Innovation
Judge
17. Management functions such as: employee communication - investments - crisis management
Competitive Analysis
Corporate PR
Historical Budgeting
Push Advertising
18. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
FCB Grid
Word of Mouth advertising
Direct Marketing
19. Consumer - Cost - Convenience - Communication
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20. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Clutter
Pull Advertising
Diffusion of Innovation
Television
21. Someone telling you about a product
Ad Campaigns
Word of Mouth advertising
Future of Advertising
Ads to Sales Ratio
22. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Ad Campaigns
Mege-Agency Groups
FCC
Ad Campaigns
23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Historical Budgeting
Outdoor Advertising
ROI
Product Placement
24. Someone telling you about a product
Ads to Sales Ratio
Word of Mouth advertising
Artist
FTC
25. Find the 'raw materials' facts - concepts etc.
Ethics and regulation
Advrt. Agency Jobs
Event Marketing
Explorer
26. Creative - Account - Media - and Research
Search Engine Marketing
First Position
Advrt. Agency Jobs
Reach
27. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Media
Product Placement
Product
Corporate PR
28. Manufacturer pays for ads
Pull Advertising
5 P's of Marketing
Co-op ads
Roles in Ad Agency
29. Sell a better product
Social Marketing
Product
Tactics
Niche Position
30. Media Efficiency - Category Maturity - Consumer Message Overload
CPM
Search Engine Marketing
Challenges Facing Advertisers
Co-op ads
31. Consumer - Cost - Convenience - Communication
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32. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
First Position
Advertising to Children
'Buying time'
Price
33. Marketing through cellular phone
Price
Historical Budgeting
Mobile Marketing
ROI
34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Magazines
Historical Budgeting
Word of Mouth advertising
35. Message to the people
Top Six Mega-Agency Groups
Ethics and regulation
Media
Direct Marketing
36. Take the idea to battle. Implement the idea.
4 C's
Warrior
Quantitative Research
Tactics
37. Marketing gets the product out there - advertising promotes it.
Marketing PR
Media Saturation
Marketing/Advertising
Media planning v. Media Buying
38. The category that didn't exist before and then positions the new product as best in that category
Marketing PR
New Position
Marketing/Advertising
Television
39. What have we spent on in the past
Sales Promotion
ROI
Historical Budgeting
Clutter
40. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Outdoor advertising
Co-op ads
Branding
Roles in Ad Agency
41. Look for drawbacks. Ultimately you make the decision.
Roles in Ad Agency
Radio
Judge
Explorer
42. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Advertising Budgets
Reach
Mobile Marketing
Clutter
43. Management functions such as: employee communication - investments - crisis management
Trade Promotions
Corporate PR
Qualitative Research
'Buying time'
44. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
IMC
Marketing PR
ROI
45. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Future of Advertising
Event Marketing
PR/word of mouth
Media planning v. Media Buying
46. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Trade Promotions
Push Advertising
Promotion
Corporate PR
47. Sales analysis - market research - consumer insight - and account planning
Mege-Agency Groups
Corporate PR
People
New Position
48. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Competitive Analysis
Outdoor Advertising
Co-op ads
49. Corporate PR - Marking PR
Public Relations
Ad Campaigns
Media Saturation
Qualitative Research
50. Consumer Paid Media. Cost per thousand
CPM
ROI
Price
Ratings
Can you answer 50 questions in 15 minutes?
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