Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






2. The category that didn't exist before and then positions the new product as best in that category






3. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






4. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






5. Marketing through cellular phone






6. What have we spent on in the past






7. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






8. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






9. Account management - creative - media planning - media buying.






10. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






11. Make product more valuable for the dealer - share in advertising costs.






12. Google - performance based - page location based on keyword auction.






13. Promotes the brand along one dimension of superiority (all-temperature Cheer)






14. Someone telling you about a product






15. Support sales efforts - encourages 3rd party effort






16. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






17. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






18. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






19. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






20. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






21. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






22. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






23. Actions - decisions - interest - and attention






24. Sales analysis - market research - consumer insight - and account planning






25. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






26. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






27. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






28. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






29. Make product more valuable for the dealer - share in advertising costs.






30. Numerical based on random sample of target market (can be projected to a larger population)






31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






32. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






33. 'Buy Beware' can't believe everything you hear about a product.






34. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






36. Evolved from hard-sell. First - Against - Niche - and New Positions






37. Management functions such as: employee communication - investments - crisis management






38. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






39. Consumer Paid Media. Cost per thousand






40. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






41. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






42. The average number of times an individual is exposed to a message






43. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






44. Find the 'raw materials' facts - concepts etc.






45. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






46. Find the 'raw materials' facts - concepts etc.






47. Elements that carry out the strategy: Ads - PR - etc.






48. Margin: difference between selling price and the seller's cost of goods.






49. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






50. Actions - decisions - interest - and attention