Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Account management - creative - media planning - media buying.






2. Find the 'raw materials' facts - concepts etc.






3. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






4. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






5. Product - Price - Place - Promotion - and People

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6. A percentage of sales






7. Margin: difference between selling price and the seller's cost of goods.






8. 'Buy Beware' can't believe everything you hear about a product.






9. What have we spent on in the past






10. Resume - creativity - internships - stand out.






11. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






12. Google - performance based - page location based on keyword auction.






13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






14. Tv and radio sell by the minute.

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15. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






16. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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17. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






18. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






19. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






20. Support sales efforts - encourages 3rd party effort






21. Management functions such as: employee communication - investments - crisis management






22. New ideas (innovations) flow through society on a predictable path 'S curve'






23. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






24. Ads to sale ratio - Historical budgeting - competitive analysis






25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






26. Account management - creative - media planning - media buying.






27. Creative - Account - Media - and Research






28. Marketing through cellular phone






29. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






30. Media Efficiency - Category Maturity - Consumer Message Overload






31. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






32. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






33. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






34. Ads to sale ratio - Historical budgeting - competitive analysis






35. In most consumers there is #1






36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






37. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






38. What have we spent on in the past






39. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






40. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






41. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






42. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






43. Consumer Paid Media. Cost per thousand






44. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






45. Make product more valuable for the dealer - share in advertising costs.






46. Promotes the brand along one dimension of superiority (all-temperature Cheer)






47. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






48. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






49. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






50. Elements that carry out the strategy: Ads - PR - etc.