Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message






2. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






3. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






4. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






5. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






6. Media Efficiency - Category Maturity - Consumer Message Overload






7. Marketing through cellular phone






8. Take the idea to battle. Implement the idea.






9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


10. Product - Price - Place - Promotion - and People


11. Resume - creativity - internships - stand out.






12. The percentage of the audience that has the opportunity to see or hear the ad at least once.






13. Sales are - bring clients in and keep them - represent consumer and client






14. Actions - decisions - interest - and attention






15. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






16. Management functions such as: employee communication - investments - crisis management






17. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






18. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






19. Margin: difference between selling price and the seller's cost of goods.






20. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






21. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






23. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






24. In most consumers there is #1






25. Creative - Account - Media - and Research






26. Explorer - Artist - Judge - Warrior






27. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






28. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






29. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






30. Take the idea to battle. Implement the idea.






31. Message to the people






32. Look for drawbacks. Ultimately you make the decision.






33. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






34. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






35. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






36. How much is the other company spending






37. Numerical based on random sample of target market (can be projected to a larger population)






38. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






39. Sales promotion - direct marketing - public relations - event marketing - promotion products.






40. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






41. Account management - creative - media planning - media buying.






42. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






43. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






44. New ideas (innovations) flow through society on a predictable path 'S curve'






45. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






46. Ads to sale ratio - Historical budgeting - competitive analysis






47. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






48. Look for drawbacks. Ultimately you make the decision.






49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






50. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.