Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. New ideas (innovations) flow through society on a predictable path 'S curve'






3. Someone telling you about a product






4. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






5. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






6. Sales are - bring clients in and keep them - represent consumer and client






7. Message to the people






8. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






9. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






10. Actions - decisions - interest - and attention






11. Marketing gets the product out there - advertising promotes it.






12. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






13. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






14. 'Buy Beware' can't believe everything you hear about a product.






15. Tv and radio sell by the minute.

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16. Google - performance based - page location based on keyword auction.






17. Promotes the brand along one dimension of superiority (all-temperature Cheer)






18. Message to the people






19. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






20. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






21. Find the 'raw materials' facts - concepts etc.






22. Take the idea to battle. Implement the idea.






23. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






24. Account management - creative - media planning - media buying.






25. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






26. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






27. Explorer - Artist - Judge - Warrior






28. What have we spent on in the past






29. Corporate PR - Marking PR






30. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






31. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






32. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






33. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






34. Support sales efforts - encourages 3rd party effort






35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






36. Ads to sale ratio - Historical budgeting - competitive analysis






37. Manufacturer pays for ads






38. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






39. Sell a better product






40. The percentage of the audience that has the opportunity to see or hear the ad at least once.






41. Tv and radio sell by the minute.

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42. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






43. Put themselves against the #1 and say it is okay to be #2 - we try harder






44. Find the 'raw materials' facts - concepts etc.






45. Marketing through cellular phone






46. 'Buy Beware' can't believe everything you hear about a product.






47. Look for drawbacks. Ultimately you make the decision.






48. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






49. Promotes the brand along one dimension of superiority (all-temperature Cheer)






50. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.