Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






2. Margin: difference between selling price and the seller's cost of goods.






3. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






4. Promotes the brand along one dimension of superiority (all-temperature Cheer)






5. A percentage of sales






6. Numerical based on random sample of target market (can be projected to a larger population)






7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






10. Manufacturer pays for ads






11. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






12. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






13. Media Efficiency - Category Maturity - Consumer Message Overload






14. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






15. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






16. Create ads






17. Sales analysis - market research - consumer insight - and account planning






18. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






19. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






20. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






21. Planned series of ads






22. The category that didn't exist before and then positions the new product as best in that category






23. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






24. Consumer Paid Media. Cost per thousand






25. Evolved from hard-sell. First - Against - Niche - and New Positions






26. Management functions such as: employee communication - investments - crisis management






27. The percentage of the audience that has the opportunity to see or hear the ad at least once.






28. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






29. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. A percentage of sales






32. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






33. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






34. Sales are - bring clients in and keep them - represent consumer and client






35. Look for drawbacks. Ultimately you make the decision.






36. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






37. Marketing gets the product out there - advertising promotes it.






38. Manufacturer pays for ads






39. Consumer - Cost - Convenience - Communication

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40. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






41. Explorer - Artist - Judge - Warrior






42. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






43. Product - Price - Place - Promotion - and People

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44. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






45. Make product more valuable for the dealer - share in advertising costs.






46. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






47. Sales analysis - market research - consumer insight - and account planning






48. Resume - creativity - internships - stand out.






49. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






50. 'Buy Beware' can't believe everything you hear about a product.