SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Push Advertising
Entry-Level Jobs
FTC
Radio
2. Elements that carry out the strategy: Ads - PR - etc.
Roles in Ad Agency
Tactics
Account Management
First Position
3. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Public Relations
Quantitative Research
FCC
Sales Promotion
4. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Clutter
Mobile Marketing
FCB Grid
Challenges Facing Advertisers
5. Evolved from hard-sell. First - Against - Niche - and New Positions
Artist
Event Marketing
Positioning
Challenges Facing Advertisers
6. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Advrt. Agency Jobs
IMC
Newspapers
Roles of Creative Processes
7. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Future of Advertising
ROI
Co-op ads
8. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Advrt. Agency Jobs
Promotion
Marketing Services Outlook
Mobile Marketing
9. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Product Placement
Outdoor Advertising
AIDA
Mobile Marketing
10. 'Buy Beware' can't believe everything you hear about a product.
Price
First Position
Caveat Emptor
'Buying time'
11. Make product more valuable for the dealer - share in advertising costs.
Outdoor advertising
Trade Promotions
Diffusion of Innovation
First Position
12. The average number of times an individual is exposed to a message
Event Marketing
Positioning
Frequency
Social Marketing
13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Outdoor Advertising
Competitive Analysis
Word of Mouth advertising
14. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
FDA
Price
FCC
15. Someone telling you about a product
Branding
Word of Mouth advertising
Entry-Level Jobs
Judge
16. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Word of Mouth advertising
Co-op ads
ROI
17. Message to the people
FDA
Event Marketing
Corporate PR
Media
18. Margin: difference between selling price and the seller's cost of goods.
Word of Mouth advertising
Qualitative Research
Price
PR/word of mouth
19. Support sales efforts - encourages 3rd party effort
Mege-Agency Groups
Against Position
Advrt. Agency Jobs
Marketing PR
20. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Strategy
Historical Budgeting
Against Position
Branding
21. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Social Marketing
Tactics
CPM
Advertising to Children
22. Marketing through cellular phone
Mege-Agency Groups
Mobile Marketing
Roles in Ad Agency
ROI
23. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Co-op ads
Diffusion of Innovation
Word of Mouth advertising
Clutter
24. Resume - creativity - internships - stand out.
Radio
Advrt. Agency Jobs
Marketing/Advertising
Entry-Level Jobs
25. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Trade Promotions
Marketing Services
Clutter
Mege-Agency Groups
26. Sell a better product
Positioning
Push Advertising
Qualitative Research
Product
27. Creative - Account - Media - and Research
Pull Advertising
Mobile Marketing
Advrt. Agency Jobs
People
28. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
4 C's
Competitive Analysis
Sales Promotion
29. Evolved from hard-sell. First - Against - Niche - and New Positions
Artist
4 C's
US Children's Act
Positioning
30. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Advertising Budgets
Event Marketing
Magazines
People
31. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Strategy
Diffusion of Innovation
Pull Advertising
32. What have we spent on in the past
Rational Choice
Newspapers
Product Placement
Historical Budgeting
33. 'Buy Beware' can't believe everything you hear about a product.
Entry-Level Jobs
Media planning v. Media Buying
Caveat Emptor
Magazines
34. Find the 'raw materials' facts - concepts etc.
Competitive Analysis
Push Advertising
Strategy
Explorer
35. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Against Position
4 C's
Direct Marketing
Artist
36. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Creative Dept.
Ad Campaigns
Sales Promotion
Mobile Marketing
37. In most consumers there is #1
First Position
Advrt. Agency Jobs
Diffusion of Innovation
Media planning v. Media Buying
38. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Pull Advertising
Marketing PR
Clutter
39. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Event Marketing
FDA
Promotion
CPM
40. Look for drawbacks. Ultimately you make the decision.
4 C's
ROI
Judge
Magazines
41. Product - Price - Place - Promotion - and People
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
42. A percentage of sales
Ads to Sales Ratio
'Buying time'
Outdoor Advertising
Push Advertising
43. Promotes the brand along one dimension of superiority (all-temperature Cheer)
PR/word of mouth
Roles of Creative Processes
Niche Position
Marketing/Advertising
44. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Advrt. Agency Jobs
Branding
Television
45. Marketing gets the product out there - advertising promotes it.
Frequency
Word of Mouth advertising
Marketing/Advertising
Product Placement
46. Margin: difference between selling price and the seller's cost of goods.
Diffusion of Innovation
Ad Campaigns
Price
Competitive Analysis
47. Tv and radio sell by the minute.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Competitive Analysis
Frequency
Clutter
AIDA
49. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Pull Advertising
Diffusion of Innovation
Warrior
ROI
50. Manufacturer pays for ads
Mobile Marketing
Public Relations
Co-op ads
Branding