Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






2. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






3. Planned series of ads






4. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






5. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. Google - performance based - page location based on keyword auction.






8. The category that didn't exist before and then positions the new product as best in that category






9. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






10. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






11. Evolved from hard-sell. First - Against - Niche - and New Positions






12. In most consumers there is #1






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






15. Support sales efforts - encourages 3rd party effort






16. Create ads






17. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






18. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






19. 'Buy Beware' can't believe everything you hear about a product.






20. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






21. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






22. Create ads






23. Elements that carry out the strategy: Ads - PR - etc.






24. The percentage of the audience that has the opportunity to see or hear the ad at least once.






25. Creative - Account - Media - and Research






26. Take the idea to battle. Implement the idea.






27. Actions - decisions - interest - and attention






28. Management functions such as: employee communication - investments - crisis management






29. Take the idea to battle. Implement the idea.






30. Sell a better product






31. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






32. New ideas (innovations) flow through society on a predictable path 'S curve'






33. Consumer - Cost - Convenience - Communication

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34. Someone telling you about a product






35. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






36. Corporate PR - Marking PR






37. Put themselves against the #1 and say it is okay to be #2 - we try harder






38. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






39. Account management - creative - media planning - media buying.






40. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






41. Look for drawbacks. Ultimately you make the decision.






42. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






43. Find the 'raw materials' facts - concepts etc.






44. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






45. Marketing gets the product out there - advertising promotes it.






46. Margin: difference between selling price and the seller's cost of goods.






47. Find the 'raw materials' facts - concepts etc.






48. Planned series of ads






49. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






50. Resume - creativity - internships - stand out.