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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research






2. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






3. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






4. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






5. Find the 'raw materials' facts - concepts etc.






6. Creative - Account - Media - and Research






7. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






8. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






9. Numerical based on random sample of target market (can be projected to a larger population)






10. Sales are - bring clients in and keep them - represent consumer and client






11. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






13. Product - Price - Place - Promotion - and People

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14. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






15. Put themselves against the #1 and say it is okay to be #2 - we try harder






16. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






17. Message to the people






18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






19. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






20. Resume - creativity - internships - stand out.






21. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






22. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






24. 'Buy Beware' can't believe everything you hear about a product.






25. Promotes the brand along one dimension of superiority (all-temperature Cheer)






26. Take the idea to battle. Implement the idea.






27. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






28. Numerical based on random sample of target market (can be projected to a larger population)






29. In most consumers there is #1






30. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






31. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






32. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






33. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






35. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






36. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






37. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






38. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






39. Sales promotion - direct marketing - public relations - event marketing - promotion products.






40. Management functions such as: employee communication - investments - crisis management






41. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






42. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






43. Marketing gets the product out there - advertising promotes it.






44. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






45. Actions - decisions - interest - and attention






46. Google - performance based - page location based on keyword auction.






47. Consumer - Cost - Convenience - Communication

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48. Someone telling you about a product






49. Ads to sale ratio - Historical budgeting - competitive analysis






50. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.







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Can you answer 50 questions in 15 minutes?


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