Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






2. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






3. Google - performance based - page location based on keyword auction.






4. Sales analysis - market research - consumer insight - and account planning






5. What have we spent on in the past






6. A percentage of sales






7. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






8. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. Look for drawbacks. Ultimately you make the decision.






11. Manufacturer pays for ads






12. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






13. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






14. Consumer Paid Media. Cost per thousand






15. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






16. The average number of times an individual is exposed to a message






17. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






18. How much is the other company spending






19. A percentage of sales






20. Create ads






21. Planned series of ads






22. Take the idea to battle. Implement the idea.






23. Media Efficiency - Category Maturity - Consumer Message Overload






24. Find the 'raw materials' facts - concepts etc.






25. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






26. Margin: difference between selling price and the seller's cost of goods.






27. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






28. Account management - creative - media planning - media buying.






29. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






30. How much is the other company spending






31. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






33. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






34. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






35. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






36. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






37. Creative - Account - Media - and Research






38. Google - performance based - page location based on keyword auction.






39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






40. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






41. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






42. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






43. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






44. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






45. Management functions such as: employee communication - investments - crisis management






46. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






47. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






48. Corporate PR - Marking PR






49. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






50. Corporate PR - Marking PR