Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1






2. Tv and radio sell by the minute.

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3. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






4. Take the idea to battle. Implement the idea.






5. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






6. Look for drawbacks. Ultimately you make the decision.






7. Take the idea to battle. Implement the idea.






8. Put themselves against the #1 and say it is okay to be #2 - we try harder






9. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






11. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






12. Create ads






13. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






15. Ads to sale ratio - Historical budgeting - competitive analysis






16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






17. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






18. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






19. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






20. Google - performance based - page location based on keyword auction.






21. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






23. The average number of times an individual is exposed to a message






24. Marketing gets the product out there - advertising promotes it.






25. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






26. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






27. Resume - creativity - internships - stand out.






28. Management functions such as: employee communication - investments - crisis management






29. Numerical based on random sample of target market (can be projected to a larger population)






30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






31. Planned series of ads






32. Message to the people






33. Media Efficiency - Category Maturity - Consumer Message Overload






34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






35. Make product more valuable for the dealer - share in advertising costs.






36. Marketing through cellular phone






37. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






38. Promotes the brand along one dimension of superiority (all-temperature Cheer)






39. Consumer Paid Media. Cost per thousand






40. Margin: difference between selling price and the seller's cost of goods.






41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






42. Manufacturer pays for ads






43. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






44. Management functions such as: employee communication - investments - crisis management






45. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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46. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






47. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






48. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






49. Someone telling you about a product






50. How much is the other company spending