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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Find the 'raw materials' facts - concepts etc.
Radio
Explorer
Mobile Marketing
Positioning
2. Elements that carry out the strategy: Ads - PR - etc.
Diffusion of Innovation
Tactics
Social Marketing
Explorer
3. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media Saturation
Warrior
Account Management
FCC
4. The average number of times an individual is exposed to a message
Warrior
Frequency
Judge
Marketing Services Outlook
5. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Historical Budgeting
Product Placement
Ads to Sales Ratio
FCB Grid
6. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Roles of Creative Processes
Positioning
Diffusion of Innovation
IMC
7. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Future of Advertising
Pull Advertising
CPM
Ratings
8. Create ads
Roles in Ad Agency
Newspapers
Artist
Creative Dept.
9. Account management - creative - media planning - media buying.
Rational Choice
CPM
Frequency
Roles in Ad Agency
10. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
FDA
Explorer
Judge
11. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Ad Campaigns
Qualitative Research
Marketing Services
12. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Top Six Mega-Agency Groups
Reach
Ethics and regulation
Quantitative Research
13. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
New Position
Promotion
Pull Advertising
Ratings
14. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Historical Budgeting
Pull Advertising
Newspapers
Top Six Mega-Agency Groups
15. Corporate PR - Marking PR
Niche Position
Public Relations
PR/word of mouth
New Position
16. Marketing gets the product out there - advertising promotes it.
Corporate PR
Roles in Ad Agency
Marketing/Advertising
Word of Mouth advertising
17. Manufacturer pays for ads
Co-op ads
Competitive Analysis
4 C's
Challenges Facing Advertisers
18. Tv and radio sell by the minute.
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19. Sell a better product
Quantitative Research
Product
Pull Advertising
First Position
20. Creative - Account - Media - and Research
Advrt. Agency Jobs
Product
Qualitative Research
IMC
21. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Co-op ads
Outdoor advertising
Quantitative Research
Price
22. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Frequency
Historical Budgeting
Ratings
FCC
23. Actions - decisions - interest - and attention
US Children's Act
Ads to Sales Ratio
Reach
AIDA
24. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
FTC
Search Engine Marketing
Advertising to Children
Promotion
25. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Artist
Co-op ads
Direct Marketing
Pull Advertising
26. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
'Buying time'
Judge
Radio
Artist
27. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Roles in Ad Agency
Advertising to Children
Warrior
Magazines
28. Sales analysis - market research - consumer insight - and account planning
People
Rational Choice
Top Six Mega-Agency Groups
Outdoor advertising
29. New ideas (innovations) flow through society on a predictable path 'S curve'
Diffusion of Innovation
US Children's Act
Rational Choice
ROI
30. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
5 P's of Marketing
Top Six Mega-Agency Groups
Pull Advertising
Ads to Sales Ratio
31. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Reach
PR/word of mouth
Media planning v. Media Buying
Ratings
32. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Mege-Agency Groups
Word of Mouth advertising
Ratings
33. Marketing through cellular phone
Price
Pull Advertising
Mobile Marketing
Public Relations
34. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Ads to Sales Ratio
Radio
Outdoor advertising
Roles in Ad Agency
35. Product - Price - Place - Promotion - and People
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36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Public Relations
Diffusion of Innovation
Media planning v. Media Buying
Challenges Facing Advertisers
37. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Television
Future of Advertising
Word of Mouth advertising
Social Marketing
38. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Outdoor Advertising
Clutter
Radio
Branding
39. Creative - Account - Media - and Research
Entry-Level Jobs
Television
New Position
Advrt. Agency Jobs
40. Media Efficiency - Category Maturity - Consumer Message Overload
Tactics
Challenges Facing Advertisers
Mobile Marketing
Promotion
41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Promotion
FCB Grid
Account Management
Trade Promotions
42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Top Six Mega-Agency Groups
Ratings
Product Placement
Frequency
43. Google - performance based - page location based on keyword auction.
Product
Against Position
Media planning v. Media Buying
Search Engine Marketing
44. What have we spent on in the past
Historical Budgeting
Direct Marketing
Word of Mouth advertising
Artist
45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Sales Promotion
Marketing Services Outlook
Trade Promotions
46. Sales are - bring clients in and keep them - represent consumer and client
Marketing/Advertising
Historical Budgeting
Corporate PR
Account Management
47. Product - Price - Place - Promotion - and People
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48. Message to the people
Tactics
FTC
Media
Marketing Services
49. Resume - creativity - internships - stand out.
Warrior
Against Position
Search Engine Marketing
Entry-Level Jobs
50. What have we spent on in the past
Creative Dept.
Ad Campaigns
ROI
Historical Budgeting