Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Put themselves against the #1 and say it is okay to be #2 - we try harder






2. Sell a better product






3. Account management - creative - media planning - media buying.






4. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






5. What have we spent on in the past






6. Actions - decisions - interest - and attention






7. Someone telling you about a product






8. 'Buy Beware' can't believe everything you hear about a product.






9. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






11. Elements that carry out the strategy: Ads - PR - etc.






12. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






13. Someone telling you about a product






14. Ads to sale ratio - Historical budgeting - competitive analysis






15. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






16. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






17. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






18. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






19. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






20. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






21. Sales analysis - market research - consumer insight - and account planning






22. Look for drawbacks. Ultimately you make the decision.






23. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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24. Promotes the brand along one dimension of superiority (all-temperature Cheer)






25. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






26. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






27. Tv and radio sell by the minute.

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28. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






29. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






30. Promotes the brand along one dimension of superiority (all-temperature Cheer)






31. Support sales efforts - encourages 3rd party effort






32. How much is the other company spending






33. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






34. Management functions such as: employee communication - investments - crisis management






35. Planned series of ads






36. Support sales efforts - encourages 3rd party effort






37. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






38. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






39. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






40. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






41. Marketing gets the product out there - advertising promotes it.






42. The average number of times an individual is exposed to a message






43. Sales promotion - direct marketing - public relations - event marketing - promotion products.






44. Corporate PR - Marking PR






45. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






46. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






47. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






48. A percentage of sales






49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






50. Media Efficiency - Category Maturity - Consumer Message Overload