Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales are - bring clients in and keep them - represent consumer and client






2. Someone telling you about a product






3. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






4. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






5. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






6. Corporate PR - Marking PR






7. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






8. Management functions such as: employee communication - investments - crisis management






9. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






10. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






11. Sales promotion - direct marketing - public relations - event marketing - promotion products.






12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






13. Tv and radio sell by the minute.

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14. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






15. Resume - creativity - internships - stand out.






16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






17. Support sales efforts - encourages 3rd party effort






18. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






19. Marketing through cellular phone






20. Numerical based on random sample of target market (can be projected to a larger population)






21. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






22. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






23. Consumer Paid Media. Cost per thousand






24. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






26. Create ads






27. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






28. Product - Price - Place - Promotion - and People

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29. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






30. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






31. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






32. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






33. Marketing through cellular phone






34. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






35. The category that didn't exist before and then positions the new product as best in that category






36. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






37. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






38. Ads to sale ratio - Historical budgeting - competitive analysis






39. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






40. Corporate PR - Marking PR






41. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






42. Evolved from hard-sell. First - Against - Niche - and New Positions






43. Promotes the brand along one dimension of superiority (all-temperature Cheer)






44. Media Efficiency - Category Maturity - Consumer Message Overload






45. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






46. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






47. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






48. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






49. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






50. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's







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