Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






2. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






3. Management functions such as: employee communication - investments - crisis management






4. Corporate PR - Marking PR






5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






6. Put themselves against the #1 and say it is okay to be #2 - we try harder






7. Take the idea to battle. Implement the idea.






8. Product - Price - Place - Promotion - and People

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


9. Create ads






10. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






11. Creative - Account - Media - and Research






12. Manufacturer pays for ads






13. Media Efficiency - Category Maturity - Consumer Message Overload






14. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






15. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






16. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


17. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






18. Resume - creativity - internships - stand out.






19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






20. Put themselves against the #1 and say it is okay to be #2 - we try harder






21. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






23. Find the 'raw materials' facts - concepts etc.






24. Sales are - bring clients in and keep them - represent consumer and client






25. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






26. Numerical based on random sample of target market (can be projected to a larger population)






27. Numerical based on random sample of target market (can be projected to a larger population)






28. Sales promotion - direct marketing - public relations - event marketing - promotion products.






29. Marketing through cellular phone






30. Make product more valuable for the dealer - share in advertising costs.






31. The category that didn't exist before and then positions the new product as best in that category






32. Sell a better product






33. Support sales efforts - encourages 3rd party effort






34. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






35. The category that didn't exist before and then positions the new product as best in that category






36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






37. Marketing gets the product out there - advertising promotes it.






38. Creative - Account - Media - and Research






39. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






40. Elements that carry out the strategy: Ads - PR - etc.






41. Find the 'raw materials' facts - concepts etc.






42. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






43. Margin: difference between selling price and the seller's cost of goods.






44. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






45. In most consumers there is #1






46. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






47. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






48. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






49. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






50. Support sales efforts - encourages 3rd party effort







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests