Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






2. Elements that carry out the strategy: Ads - PR - etc.






3. Make product more valuable for the dealer - share in advertising costs.






4. The percentage of the audience that has the opportunity to see or hear the ad at least once.






5. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






6. Marketing gets the product out there - advertising promotes it.






7. Sales promotion - direct marketing - public relations - event marketing - promotion products.






8. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






9. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






10. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






11. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






13. Margin: difference between selling price and the seller's cost of goods.






14. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






16. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






18. Explorer - Artist - Judge - Warrior






19. Media Efficiency - Category Maturity - Consumer Message Overload






20. How much is the other company spending






21. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






22. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






23. Manufacturer pays for ads






24. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






25. The category that didn't exist before and then positions the new product as best in that category






26. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






27. Promotes the brand along one dimension of superiority (all-temperature Cheer)






28. Product - Price - Place - Promotion - and People

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29. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






30. Find the 'raw materials' facts - concepts etc.






31. Sales analysis - market research - consumer insight - and account planning






32. The average number of times an individual is exposed to a message






33. Consumer Paid Media. Cost per thousand






34. Creative - Account - Media - and Research






35. Sell a better product






36. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






37. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






38. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






39. 'Buy Beware' can't believe everything you hear about a product.






40. Message to the people






41. Corporate PR - Marking PR






42. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






43. Message to the people






44. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






45. Promotes the brand along one dimension of superiority (all-temperature Cheer)






46. What have we spent on in the past






47. In most consumers there is #1






48. Create ads






49. Elements that carry out the strategy: Ads - PR - etc.






50. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands