Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






2. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






3. Marketing gets the product out there - advertising promotes it.






4. Consumer Paid Media. Cost per thousand






5. Sales promotion - direct marketing - public relations - event marketing - promotion products.






6. Look for drawbacks. Ultimately you make the decision.






7. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






8. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






9. How much is the other company spending






10. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






11. Creative - Account - Media - and Research






12. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






13. Promotes the brand along one dimension of superiority (all-temperature Cheer)






14. Someone telling you about a product






15. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






16. Sell a better product






17. Actions - decisions - interest - and attention






18. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






19. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


20. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






21. Corporate PR - Marking PR






22. Find the 'raw materials' facts - concepts etc.






23. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






24. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






25. Media Efficiency - Category Maturity - Consumer Message Overload






26. Create ads






27. Margin: difference between selling price and the seller's cost of goods.






28. Consumer Paid Media. Cost per thousand






29. What have we spent on in the past






30. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






31. Numerical based on random sample of target market (can be projected to a larger population)






32. Management functions such as: employee communication - investments - crisis management






33. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






34. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






35. Numerical based on random sample of target market (can be projected to a larger population)






36. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






37. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






38. Create ads






39. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






40. Manufacturer pays for ads






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Sales promotion - direct marketing - public relations - event marketing - promotion products.






43. Tv and radio sell by the minute.


44. Message to the people






45. The average number of times an individual is exposed to a message






46. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






47. In most consumers there is #1






48. In most consumers there is #1






49. Marketing through cellular phone






50. Make product more valuable for the dealer - share in advertising costs.