Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. The category that didn't exist before and then positions the new product as best in that category






3. The percentage of the audience that has the opportunity to see or hear the ad at least once.






4. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






5. The average number of times an individual is exposed to a message






6. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






7. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






8. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






9. Explorer - Artist - Judge - Warrior






10. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






11. Planned series of ads






12. Actions - decisions - interest - and attention






13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






14. Sell a better product






15. Corporate PR - Marking PR






16. Sell a better product






17. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






18. The average number of times an individual is exposed to a message






19. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






20. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






21. Ads to sale ratio - Historical budgeting - competitive analysis






22. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






23. Resume - creativity - internships - stand out.






24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. New ideas (innovations) flow through society on a predictable path 'S curve'






27. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






28. Sales analysis - market research - consumer insight - and account planning






29. Marketing gets the product out there - advertising promotes it.






30. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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31. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






32. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






33. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






34. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






35. Look for drawbacks. Ultimately you make the decision.






36. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






37. A percentage of sales






38. Consumer Paid Media. Cost per thousand






39. How much is the other company spending






40. Someone telling you about a product






41. Explorer - Artist - Judge - Warrior






42. Manufacturer pays for ads






43. Take the idea to battle. Implement the idea.






44. Account management - creative - media planning - media buying.






45. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






46. Sales are - bring clients in and keep them - represent consumer and client






47. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






48. Ads to sale ratio - Historical budgeting - competitive analysis






49. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






50. Evolved from hard-sell. First - Against - Niche - and New Positions