Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






2. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






3. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






4. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






5. Find the 'raw materials' facts - concepts etc.






6. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






7. Product - Price - Place - Promotion - and People

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8. Make product more valuable for the dealer - share in advertising costs.






9. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






10. Support sales efforts - encourages 3rd party effort






11. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






12. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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13. Evolved from hard-sell. First - Against - Niche - and New Positions






14. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






15. The average number of times an individual is exposed to a message






16. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






17. Marketing through cellular phone






18. Promotes the brand along one dimension of superiority (all-temperature Cheer)






19. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






20. Account management - creative - media planning - media buying.






21. Media Efficiency - Category Maturity - Consumer Message Overload






22. Consumer - Cost - Convenience - Communication

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23. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






24. Planned series of ads






25. Consumer - Cost - Convenience - Communication

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26. Manufacturer pays for ads






27. A percentage of sales






28. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






29. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






30. Planned series of ads






31. Message to the people






32. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






33. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






35. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






36. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






37. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






38. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






39. Account management - creative - media planning - media buying.






40. Take the idea to battle. Implement the idea.






41. Creative - Account - Media - and Research






42. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






43. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






44. Look for drawbacks. Ultimately you make the decision.






45. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






46. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






47. How much is the other company spending






48. Google - performance based - page location based on keyword auction.






49. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






50. Charities - and gain sponsors for events so that they cost less and your product can be promoted.