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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1
Media Saturation
AIDA
First Position
Push Advertising
2. Make product more valuable for the dealer - share in advertising costs.
Trade Promotions
Social Marketing
Diffusion of Innovation
Ratings
3. Take the idea to battle. Implement the idea.
FDA
Ratings
Reach
Warrior
4. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Creative Dept.
Diffusion of Innovation
Outdoor Advertising
5. Support sales efforts - encourages 3rd party effort
Marketing PR
People
Diffusion of Innovation
Historical Budgeting
6. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Push Advertising
Newspapers
Rational Choice
Diffusion of Innovation
7. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Direct Marketing
Advertising to Children
Future of Advertising
Television
8. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Mege-Agency Groups
Quantitative Research
Newspapers
4 C's
9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Future of Advertising
Advrt. Agency Jobs
Advrt. Agency Jobs
Caveat Emptor
10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Rational Choice
Media Saturation
FCC
Outdoor advertising
11. Make product more valuable for the dealer - share in advertising costs.
5 P's of Marketing
First Position
Marketing Services Outlook
Trade Promotions
12. Sell a better product
Product
FCB Grid
Search Engine Marketing
Direct Marketing
13. Marketing through cellular phone
Ads to Sales Ratio
Pull Advertising
Media planning v. Media Buying
Mobile Marketing
14. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Against Position
Account Management
Pull Advertising
Tactics
16. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Word of Mouth advertising
Advrt. Agency Jobs
Branding
Magazines
17. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Advrt. Agency Jobs
Newspapers
FCB Grid
Promotion
18. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
FCB Grid
'Buying time'
Sales Promotion
19. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Rational Choice
Artist
Against Position
Direct Marketing
20. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
New Position
Niche Position
Marketing Services
Historical Budgeting
21. What have we spent on in the past
Historical Budgeting
FTC
Explorer
Direct Marketing
22. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Strategy
Television
Search Engine Marketing
Historical Budgeting
23. Corporate PR - Marking PR
Public Relations
Outdoor Advertising
First Position
Advertising Budgets
24. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Warrior
Tactics
New Position
Social Marketing
25. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Positioning
Ad Campaigns
FCB Grid
ROI
26. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Event Marketing
PR/word of mouth
Word of Mouth advertising
Qualitative Research
27. Put themselves against the #1 and say it is okay to be #2 - we try harder
Price
Social Marketing
People
Against Position
28. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Against Position
Challenges Facing Advertisers
4 C's
29. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Qualitative Research
Future of Advertising
Explorer
Diffusion of Innovation
30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Search Engine Marketing
Push Advertising
Ad Campaigns
Media Saturation
31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
AIDA
Mege-Agency Groups
Branding
Roles in Ad Agency
32. Message to the people
Mege-Agency Groups
Advrt. Agency Jobs
Media
Reach
33. Numerical based on random sample of target market (can be projected to a larger population)
Public Relations
Mege-Agency Groups
Quantitative Research
Sales Promotion
34. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Marketing Services
Entry-Level Jobs
Judge
35. Manufacturer pays for ads
Marketing PR
Trade Promotions
'Buying time'
Co-op ads
36. What have we spent on in the past
Future of Advertising
Historical Budgeting
Corporate PR
Product
37. Put themselves against the #1 and say it is okay to be #2 - we try harder
PR/word of mouth
Direct Marketing
Against Position
Diffusion of Innovation
38. Margin: difference between selling price and the seller's cost of goods.
Price
Historical Budgeting
Niche Position
Strategy
39. A percentage of sales
Price
Ads to Sales Ratio
Sales Promotion
Niche Position
40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Search Engine Marketing
Qualitative Research
Mobile Marketing
IMC
41. New ideas (innovations) flow through society on a predictable path 'S curve'
ROI
Pull Advertising
Niche Position
Diffusion of Innovation
42. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Magazines
Against Position
Artist
Marketing Services Outlook
43. Someone telling you about a product
Against Position
Word of Mouth advertising
Push Advertising
Product Placement
44. The category that didn't exist before and then positions the new product as best in that category
Artist
New Position
Ad Campaigns
Positioning
45. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Rational Choice
FTC
Product
Outdoor advertising
46. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Artist
Marketing Services Outlook
Pull Advertising
New Position
47. Account management - creative - media planning - media buying.
Promotion
Roles in Ad Agency
Challenges Facing Advertisers
Creative Dept.
48. Management functions such as: employee communication - investments - crisis management
Corporate PR
Radio
Against Position
US Children's Act
49. Sales are - bring clients in and keep them - represent consumer and client
FDA
Historical Budgeting
Explorer
Account Management
50. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Newspapers
Roles of Creative Processes
Reach
Product Placement