Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Planned series of ads






2. Google - performance based - page location based on keyword auction.






3. What have we spent on in the past






4. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






5. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






6. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






7. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






8. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






9. Consumer Paid Media. Cost per thousand






10. Evolved from hard-sell. First - Against - Niche - and New Positions






11. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






12. Someone telling you about a product






13. Marketing gets the product out there - advertising promotes it.






14. Make product more valuable for the dealer - share in advertising costs.






15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






16. The average number of times an individual is exposed to a message






17. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






18. Promotes the brand along one dimension of superiority (all-temperature Cheer)






19. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






20. Consumer - Cost - Convenience - Communication


21. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






22. How much is the other company spending






23. Create ads






24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






25. Actions - decisions - interest - and attention






26. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






27. Support sales efforts - encourages 3rd party effort






28. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






29. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






33. Ads to sale ratio - Historical budgeting - competitive analysis






34. The percentage of the audience that has the opportunity to see or hear the ad at least once.






35. Sales analysis - market research - consumer insight - and account planning






36. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






37. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






38. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






39. In most consumers there is #1






40. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






41. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






42. Google - performance based - page location based on keyword auction.






43. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






44. Marketing through cellular phone






45. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






46. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






47. A percentage of sales






48. Media Efficiency - Category Maturity - Consumer Message Overload






49. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






50. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent