Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






2. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






3. Margin: difference between selling price and the seller's cost of goods.






4. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






5. Sell a better product






6. 'Buy Beware' can't believe everything you hear about a product.






7. Sales analysis - market research - consumer insight - and account planning






8. Someone telling you about a product






9. Product - Price - Place - Promotion - and People

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10. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






11. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






12. The average number of times an individual is exposed to a message






13. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






15. A percentage of sales






16. Planned series of ads






17. Message to the people






18. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






19. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






20. Make product more valuable for the dealer - share in advertising costs.






21. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






22. Put themselves against the #1 and say it is okay to be #2 - we try harder






23. Actions - decisions - interest - and attention






24. New ideas (innovations) flow through society on a predictable path 'S curve'






25. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






26. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






27. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






28. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






29. Resume - creativity - internships - stand out.






30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






31. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






32. Look for drawbacks. Ultimately you make the decision.






33. 'Buy Beware' can't believe everything you hear about a product.






34. Promotes the brand along one dimension of superiority (all-temperature Cheer)






35. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






36. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






37. Marketing gets the product out there - advertising promotes it.






38. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






39. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






40. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






41. Explorer - Artist - Judge - Warrior






42. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






44. The percentage of the audience that has the opportunity to see or hear the ad at least once.






45. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






46. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






47. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






48. Manufacturer pays for ads






49. Margin: difference between selling price and the seller's cost of goods.






50. In most consumers there is #1