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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Efficiency - Category Maturity - Consumer Message Overload






2. Look for drawbacks. Ultimately you make the decision.






3. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






4. Sales promotion - direct marketing - public relations - event marketing - promotion products.






5. Resume - creativity - internships - stand out.






6. Elements that carry out the strategy: Ads - PR - etc.






7. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






8. 'Buy Beware' can't believe everything you hear about a product.






9. Management functions such as: employee communication - investments - crisis management






10. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






12. Numerical based on random sample of target market (can be projected to a larger population)






13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






14. Find the 'raw materials' facts - concepts etc.






15. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






16. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






17. Tv and radio sell by the minute.

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18. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






19. Sell a better product






20. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






21. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






22. In most consumers there is #1






23. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






24. Support sales efforts - encourages 3rd party effort






25. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






26. Margin: difference between selling price and the seller's cost of goods.






27. The average number of times an individual is exposed to a message






28. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






29. Promotes the brand along one dimension of superiority (all-temperature Cheer)






30. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






31. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






32. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






33. Marketing gets the product out there - advertising promotes it.






34. Look for drawbacks. Ultimately you make the decision.






35. Ads to sale ratio - Historical budgeting - competitive analysis






36. Consumer Paid Media. Cost per thousand






37. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






38. Account management - creative - media planning - media buying.






39. Consumer Paid Media. Cost per thousand






40. Support sales efforts - encourages 3rd party effort






41. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






42. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






43. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






44. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






45. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






46. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






47. Someone telling you about a product






48. Planned series of ads






49. Put themselves against the #1 and say it is okay to be #2 - we try harder






50. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)







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Can you answer 50 questions in 15 minutes?


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