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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Take the idea to battle. Implement the idea.
Warrior
Television
Frequency
Magazines
2. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCC
Warrior
Branding
FCB Grid
3. Margin: difference between selling price and the seller's cost of goods.
Price
Artist
Artist
Against Position
4. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Advertising Budgets
Rational Choice
Advertising to Children
Top Six Mega-Agency Groups
5. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Ratings
Diffusion of Innovation
FDA
Frequency
6. Promotes the brand along one dimension of superiority (all-temperature Cheer)
First Position
Product
Strategy
Niche Position
7. In most consumers there is #1
Ads to Sales Ratio
US Children's Act
First Position
Account Management
8. A percentage of sales
Tactics
Direct Marketing
Ads to Sales Ratio
Reach
9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Against Position
Search Engine Marketing
Account Management
Push Advertising
10. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Corporate PR
Reach
Diffusion of Innovation
Challenges Facing Advertisers
11. Evolved from hard-sell. First - Against - Niche - and New Positions
Positioning
US Children's Act
'Buying time'
First Position
12. 'Buy Beware' can't believe everything you hear about a product.
Price
Diffusion of Innovation
Caveat Emptor
Sales Promotion
13. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Public Relations
CPM
Judge
14. Product - Price - Place - Promotion - and People
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15. Creative - Account - Media - and Research
Advrt. Agency Jobs
Sales Promotion
Ratings
Roles of Creative Processes
16. Marketing through cellular phone
Outdoor advertising
Co-op ads
Media
Mobile Marketing
17. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Frequency
Social Marketing
Roles in Ad Agency
Product
18. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
ROI
4 C's
PR/word of mouth
Price
19. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Direct Marketing
PR/word of mouth
Outdoor Advertising
Word of Mouth advertising
20. Support sales efforts - encourages 3rd party effort
Advertising to Children
Branding
Price
Marketing PR
21. Resume - creativity - internships - stand out.
Against Position
Price
Entry-Level Jobs
Frequency
22. New ideas (innovations) flow through society on a predictable path 'S curve'
Outdoor Advertising
Frequency
AIDA
Diffusion of Innovation
23. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Top Six Mega-Agency Groups
Reach
Television
Product
24. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
ROI
Advrt. Agency Jobs
Top Six Mega-Agency Groups
Entry-Level Jobs
25. Make product more valuable for the dealer - share in advertising costs.
Sales Promotion
Roles in Ad Agency
Trade Promotions
CPM
26. Margin: difference between selling price and the seller's cost of goods.
Creative Dept.
Ratings
Price
Direct Marketing
27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
Word of Mouth advertising
Roles in Ad Agency
Search Engine Marketing
28. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Strategy
FTC
Diffusion of Innovation
Public Relations
29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Ad Campaigns
Media Saturation
Sales Promotion
Trade Promotions
30. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Branding
Direct Marketing
Caveat Emptor
Clutter
31. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Ad Campaigns
Newspapers
Price
Product Placement
32. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Quantitative Research
Promotion
Reach
New Position
33. The category that didn't exist before and then positions the new product as best in that category
Diffusion of Innovation
Television
New Position
Media planning v. Media Buying
34. Management functions such as: employee communication - investments - crisis management
Account Management
Media Saturation
FCB Grid
Corporate PR
35. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Positioning
Strategy
Magazines
Rational Choice
36. Numerical based on random sample of target market (can be projected to a larger population)
Branding
Marketing Services Outlook
Quantitative Research
'Buying time'
37. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Outdoor advertising
Word of Mouth advertising
Marketing/Advertising
38. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Social Marketing
Marketing Services
Newspapers
Caveat Emptor
39. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Creative Dept.
Marketing Services Outlook
Ethics and regulation
Historical Budgeting
40. Media Efficiency - Category Maturity - Consumer Message Overload
Positioning
FCB Grid
Ethics and regulation
Challenges Facing Advertisers
41. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
FDA
Product
Mege-Agency Groups
PR/word of mouth
42. Take the idea to battle. Implement the idea.
Warrior
Marketing Services Outlook
Promotion
Clutter
43. Support sales efforts - encourages 3rd party effort
Reach
Ethics and regulation
Ads to Sales Ratio
Marketing PR
44. Planned series of ads
Promotion
Ad Campaigns
Product
Advertising Budgets
45. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Radio
'Buying time'
Outdoor Advertising
Ratings
46. Sales are - bring clients in and keep them - represent consumer and client
Advertising to Children
Newspapers
Account Management
Warrior
47. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Historical Budgeting
Marketing Services
Frequency
Diffusion of Innovation
48. The average number of times an individual is exposed to a message
Frequency
Rational Choice
Quantitative Research
Historical Budgeting
49. The average number of times an individual is exposed to a message
Caveat Emptor
Judge
US Children's Act
Frequency
50. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Strategy
Sales Promotion
Price
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