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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
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  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






2. Management functions such as: employee communication - investments - crisis management






3. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






4. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






5. Marketing gets the product out there - advertising promotes it.






6. Media Efficiency - Category Maturity - Consumer Message Overload






7. In most consumers there is #1






8. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






9. Resume - creativity - internships - stand out.






10. Google - performance based - page location based on keyword auction.






11. Someone telling you about a product






12. Make product more valuable for the dealer - share in advertising costs.






13. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






14. Look for drawbacks. Ultimately you make the decision.






15. Sell a better product






16. Management functions such as: employee communication - investments - crisis management






17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






18. How much is the other company spending






19. Take the idea to battle. Implement the idea.






20. Creative - Account - Media - and Research






21. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






22. Take the idea to battle. Implement the idea.






23. Planned series of ads






24. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






25. Creative - Account - Media - and Research






26. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






27. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






28. Sales analysis - market research - consumer insight - and account planning






29. Sales are - bring clients in and keep them - represent consumer and client






30. What have we spent on in the past






31. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






32. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






33. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






34. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






35. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






36. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






37. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






38. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






39. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






40. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






41. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






42. Consumer - Cost - Convenience - Communication

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43. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






44. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






45. Manufacturer pays for ads






46. Google - performance based - page location based on keyword auction.






47. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






48. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






49. Margin: difference between selling price and the seller's cost of goods.






50. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)







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