Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Find the 'raw materials' facts - concepts etc.






2. Elements that carry out the strategy: Ads - PR - etc.






3. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






4. The average number of times an individual is exposed to a message






5. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






6. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






7. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






8. Create ads






9. Account management - creative - media planning - media buying.






10. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






11. Promotes the brand along one dimension of superiority (all-temperature Cheer)






12. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






13. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






14. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






15. Corporate PR - Marking PR






16. Marketing gets the product out there - advertising promotes it.






17. Manufacturer pays for ads






18. Tv and radio sell by the minute.

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19. Sell a better product






20. Creative - Account - Media - and Research






21. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






22. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






23. Actions - decisions - interest - and attention






24. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






25. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






26. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






27. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






28. Sales analysis - market research - consumer insight - and account planning






29. New ideas (innovations) flow through society on a predictable path 'S curve'






30. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






31. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






32. Put themselves against the #1 and say it is okay to be #2 - we try harder






33. Marketing through cellular phone






34. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






35. Product - Price - Place - Promotion - and People

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36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






37. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






38. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






39. Creative - Account - Media - and Research






40. Media Efficiency - Category Maturity - Consumer Message Overload






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. Google - performance based - page location based on keyword auction.






44. What have we spent on in the past






45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






46. Sales are - bring clients in and keep them - represent consumer and client






47. Product - Price - Place - Promotion - and People

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48. Message to the people






49. Resume - creativity - internships - stand out.






50. What have we spent on in the past