Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Resume - creativity - internships - stand out.






2. Someone telling you about a product






3. Consumer Paid Media. Cost per thousand






4. Marketing through cellular phone






5. Take the idea to battle. Implement the idea.






6. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






7. Find the 'raw materials' facts - concepts etc.






8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






9. Promotes the brand along one dimension of superiority (all-temperature Cheer)






10. Account management - creative - media planning - media buying.






11. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






12. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






13. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






14. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






15. Sell a better product






16. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






17. Someone telling you about a product






18. Tv and radio sell by the minute.

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19. What have we spent on in the past






20. How much is the other company spending






21. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






23. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






24. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






25. Creative - Account - Media - and Research






26. Actions - decisions - interest - and attention






27. Sales are - bring clients in and keep them - represent consumer and client






28. Evolved from hard-sell. First - Against - Niche - and New Positions






29. Creative - Account - Media - and Research






30. Elements that carry out the strategy: Ads - PR - etc.






31. Marketing through cellular phone






32. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






33. Numerical based on random sample of target market (can be projected to a larger population)






34. Sales analysis - market research - consumer insight - and account planning






35. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






36. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






37. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






38. 'Buy Beware' can't believe everything you hear about a product.






39. Product - Price - Place - Promotion - and People

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40. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






41. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






42. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






43. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






44. The average number of times an individual is exposed to a message






45. Message to the people






46. Support sales efforts - encourages 3rd party effort






47. New ideas (innovations) flow through society on a predictable path 'S curve'






48. Corporate PR - Marking PR






49. Management functions such as: employee communication - investments - crisis management






50. Explorer - Artist - Judge - Warrior