Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research






2. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






3. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






4. Product - Price - Place - Promotion - and People

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5. Planned series of ads






6. Product - Price - Place - Promotion - and People

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7. Manufacturer pays for ads






8. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






9. Make product more valuable for the dealer - share in advertising costs.






10. Sales analysis - market research - consumer insight - and account planning






11. Tv and radio sell by the minute.

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12. The category that didn't exist before and then positions the new product as best in that category






13. Find the 'raw materials' facts - concepts etc.






14. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






15. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






16. Create ads






17. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






18. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






19. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






20. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






22. Message to the people






23. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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24. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Corporate PR - Marking PR






27. Resume - creativity - internships - stand out.






28. Support sales efforts - encourages 3rd party effort






29. Sell a better product






30. Promotes the brand along one dimension of superiority (all-temperature Cheer)






31. The percentage of the audience that has the opportunity to see or hear the ad at least once.






32. Margin: difference between selling price and the seller's cost of goods.






33. Consumer Paid Media. Cost per thousand






34. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






35. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






37. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






38. Take the idea to battle. Implement the idea.






39. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






40. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






41. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






42. Find the 'raw materials' facts - concepts etc.






43. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






44. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






46. Tv and radio sell by the minute.

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47. Resume - creativity - internships - stand out.






48. Someone telling you about a product






49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






50. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience