Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






2. The average number of times an individual is exposed to a message






3. Resume - creativity - internships - stand out.






4. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






5. Support sales efforts - encourages 3rd party effort






6. Manufacturer pays for ads






7. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






8. Explorer - Artist - Judge - Warrior






9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






10. Create ads






11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Someone telling you about a product






13. Corporate PR - Marking PR






14. Evolved from hard-sell. First - Against - Niche - and New Positions






15. Take the idea to battle. Implement the idea.






16. Explorer - Artist - Judge - Warrior






17. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






18. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






19. Elements that carry out the strategy: Ads - PR - etc.






20. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






22. Numerical based on random sample of target market (can be projected to a larger population)






23. Sell a better product






24. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


25. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






27. Numerical based on random sample of target market (can be projected to a larger population)






28. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






29. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






30. Sales analysis - market research - consumer insight - and account planning






31. Sell a better product






32. Sales promotion - direct marketing - public relations - event marketing - promotion products.






33. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






34. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






35. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






36. Margin: difference between selling price and the seller's cost of goods.






37. Consumer Paid Media. Cost per thousand






38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






39. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






40. Planned series of ads






41. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






42. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






43. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






44. Evolved from hard-sell. First - Against - Niche - and New Positions






45. Consumer Paid Media. Cost per thousand






46. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






47. What have we spent on in the past






48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






49. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft