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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Actions - decisions - interest - and attention






3. Elements that carry out the strategy: Ads - PR - etc.






4. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






5. Promotes the brand along one dimension of superiority (all-temperature Cheer)






6. New ideas (innovations) flow through society on a predictable path 'S curve'






7. Media Efficiency - Category Maturity - Consumer Message Overload






8. Evolved from hard-sell. First - Against - Niche - and New Positions






9. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






10. Take the idea to battle. Implement the idea.






11. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






12. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






13. What have we spent on in the past






14. Make product more valuable for the dealer - share in advertising costs.






15. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






16. Account management - creative - media planning - media buying.






17. Product - Price - Place - Promotion - and People

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18. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






19. Sales are - bring clients in and keep them - represent consumer and client






20. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






21. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






22. Margin: difference between selling price and the seller's cost of goods.






23. The category that didn't exist before and then positions the new product as best in that category






24. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






25. Message to the people






26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






27. Ads to sale ratio - Historical budgeting - competitive analysis






28. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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29. Find the 'raw materials' facts - concepts etc.






30. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






31. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






32. How much is the other company spending






33. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






34. Explorer - Artist - Judge - Warrior






35. Promotes the brand along one dimension of superiority (all-temperature Cheer)






36. Sell a better product






37. 'Buy Beware' can't believe everything you hear about a product.






38. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






39. Make product more valuable for the dealer - share in advertising costs.






40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






41. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






42. Google - performance based - page location based on keyword auction.






43. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






44. Sales promotion - direct marketing - public relations - event marketing - promotion products.






45. In most consumers there is #1






46. Creative - Account - Media - and Research






47. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






48. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






49. Message to the people






50. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC







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Can you answer 50 questions in 15 minutes?


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