Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Look for drawbacks. Ultimately you make the decision.






2. Manufacturer pays for ads






3. Take the idea to battle. Implement the idea.






4. Promotes the brand along one dimension of superiority (all-temperature Cheer)






5. Tv and radio sell by the minute.


6. Marketing gets the product out there - advertising promotes it.






7. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


10. Sales are - bring clients in and keep them - represent consumer and client






11. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






12. Find the 'raw materials' facts - concepts etc.






13. The average number of times an individual is exposed to a message






14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






15. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






16. Ads to sale ratio - Historical budgeting - competitive analysis






17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






18. Consumer Paid Media. Cost per thousand






19. Google - performance based - page location based on keyword auction.






20. How much is the other company spending






21. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






22. Marketing through cellular phone






23. The average number of times an individual is exposed to a message






24. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






25. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






26. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






27. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






28. Sales analysis - market research - consumer insight - and account planning






29. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






30. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






31. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






33. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






34. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






35. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






36. Margin: difference between selling price and the seller's cost of goods.






37. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






38. Explorer - Artist - Judge - Warrior






39. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






40. Sales promotion - direct marketing - public relations - event marketing - promotion products.






41. Sell a better product






42. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






43. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






44. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






45. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






46. Evolved from hard-sell. First - Against - Niche - and New Positions






47. Support sales efforts - encourages 3rd party effort






48. What have we spent on in the past






49. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft