Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






3. Media Efficiency - Category Maturity - Consumer Message Overload






4. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






5. Someone telling you about a product






6. What have we spent on in the past






7. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






8. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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9. Explorer - Artist - Judge - Warrior






10. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






11. Take the idea to battle. Implement the idea.






12. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






13. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






14. The average number of times an individual is exposed to a message






15. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






16. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






17. The category that didn't exist before and then positions the new product as best in that category






18. Sell a better product






19. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






20. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






21. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






22. Account management - creative - media planning - media buying.






23. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






24. The percentage of the audience that has the opportunity to see or hear the ad at least once.






25. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






26. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






27. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






28. Google - performance based - page location based on keyword auction.






29. Consumer Paid Media. Cost per thousand






30. Take the idea to battle. Implement the idea.






31. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






32. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






33. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






34. Product - Price - Place - Promotion - and People

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35. Product - Price - Place - Promotion - and People

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36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






37. Media Efficiency - Category Maturity - Consumer Message Overload






38. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






39. Make product more valuable for the dealer - share in advertising costs.






40. Marketing gets the product out there - advertising promotes it.






41. Google - performance based - page location based on keyword auction.






42. Tv and radio sell by the minute.

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43. Support sales efforts - encourages 3rd party effort






44. New ideas (innovations) flow through society on a predictable path 'S curve'






45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






46. Planned series of ads






47. Sales are - bring clients in and keep them - represent consumer and client






48. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






49. Ads to sale ratio - Historical budgeting - competitive analysis






50. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.