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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Direct Marketing
Competitive Analysis
Tactics
Outdoor Advertising
2. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Outdoor advertising
Ads to Sales Ratio
Rational Choice
FDA
3. Planned series of ads
Promotion
Radio
Search Engine Marketing
Ad Campaigns
4. Ads to sale ratio - Historical budgeting - competitive analysis
Media
Advertising Budgets
Frequency
Marketing Services
5. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Marketing Services Outlook
Event Marketing
Mobile Marketing
Pull Advertising
6. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Clutter
Top Six Mega-Agency Groups
Media Saturation
FTC
7. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Media
Direct Marketing
Rational Choice
8. Take the idea to battle. Implement the idea.
Warrior
Co-op ads
Advertising to Children
AIDA
9. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Ratings
Push Advertising
Magazines
Challenges Facing Advertisers
10. Sales analysis - market research - consumer insight - and account planning
ROI
Challenges Facing Advertisers
People
Branding
11. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Reach
ROI
Quantitative Research
Event Marketing
13. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Explorer
Media Saturation
People
Roles of Creative Processes
14. New ideas (innovations) flow through society on a predictable path 'S curve'
Diffusion of Innovation
Marketing/Advertising
4 C's
Mobile Marketing
15. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Ad Campaigns
Competitive Analysis
Marketing Services
16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Niche Position
Product Placement
Price
Direct Marketing
17. The category that didn't exist before and then positions the new product as best in that category
New Position
Top Six Mega-Agency Groups
CPM
Social Marketing
18. In most consumers there is #1
Warrior
Caveat Emptor
Niche Position
First Position
19. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Promotion
5 P's of Marketing
Marketing PR
Marketing Services Outlook
20. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
FCC
Rational Choice
Newspapers
Entry-Level Jobs
21. Create ads
Niche Position
Roles of Creative Processes
Trade Promotions
Creative Dept.
22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Against Position
Explorer
CPM
23. Account management - creative - media planning - media buying.
Tactics
ROI
Positioning
Roles in Ad Agency
24. Find the 'raw materials' facts - concepts etc.
Explorer
Niche Position
Pull Advertising
Media
25. Numerical based on random sample of target market (can be projected to a larger population)
Strategy
Advrt. Agency Jobs
Artist
Quantitative Research
26. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Television
Warrior
Historical Budgeting
Mege-Agency Groups
27. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Event Marketing
4 C's
FTC
28. Corporate PR - Marking PR
Niche Position
Competitive Analysis
Historical Budgeting
Public Relations
29. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
ROI
New Position
Social Marketing
Trade Promotions
30. Creative - Account - Media - and Research
Advrt. Agency Jobs
Ads to Sales Ratio
Account Management
Marketing/Advertising
31. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Artist
People
Media planning v. Media Buying
32. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
4 C's
Top Six Mega-Agency Groups
Media Saturation
Future of Advertising
33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Trade Promotions
Qualitative Research
Advertising Budgets
Artist
34. Corporate PR - Marking PR
Marketing Services Outlook
Branding
Public Relations
ROI
35. Explorer - Artist - Judge - Warrior
Top Six Mega-Agency Groups
Advrt. Agency Jobs
Search Engine Marketing
Roles of Creative Processes
36. Margin: difference between selling price and the seller's cost of goods.
Diffusion of Innovation
Price
Advertising to Children
Account Management
37. Someone telling you about a product
FCC
Against Position
Media Saturation
Word of Mouth advertising
38. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
ROI
Historical Budgeting
5 P's of Marketing
39. Sales analysis - market research - consumer insight - and account planning
People
Creative Dept.
Tactics
Creative Dept.
40. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Search Engine Marketing
Advrt. Agency Jobs
Media planning v. Media Buying
First Position
41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Media
Price
Event Marketing
Positioning
42. New ideas (innovations) flow through society on a predictable path 'S curve'
Promotion
Diffusion of Innovation
4 C's
New Position
43. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Future of Advertising
Event Marketing
Television
Public Relations
44. Product - Price - Place - Promotion - and People
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45. Tv and radio sell by the minute.
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46. Actions - decisions - interest - and attention
IMC
Diffusion of Innovation
Quantitative Research
AIDA
47. Make product more valuable for the dealer - share in advertising costs.
4 C's
Marketing Services Outlook
Price
Trade Promotions
48. Message to the people
Creative Dept.
PR/word of mouth
Search Engine Marketing
Media
49. A percentage of sales
Tactics
FCB Grid
Judge
Ads to Sales Ratio
50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
First Position
Marketing Services
Product
FTC