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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Corporate PR
Qualitative Research
Marketing Services
2. Manufacturer pays for ads
Television
Pull Advertising
Marketing Services Outlook
Co-op ads
3. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Entry-Level Jobs
Outdoor advertising
Reach
Qualitative Research
4. Corporate PR - Marking PR
Radio
Against Position
Mege-Agency Groups
Public Relations
5. Management functions such as: employee communication - investments - crisis management
Search Engine Marketing
Strategy
Diffusion of Innovation
Corporate PR
6. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Media planning v. Media Buying
Roles in Ad Agency
Advertising to Children
Magazines
7. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Roles of Creative Processes
Branding
Diffusion of Innovation
8. Resume - creativity - internships - stand out.
Quantitative Research
Historical Budgeting
Warrior
Entry-Level Jobs
9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Search Engine Marketing
'Buying time'
Push Advertising
Qualitative Research
10. New ideas (innovations) flow through society on a predictable path 'S curve'
Historical Budgeting
Public Relations
Diffusion of Innovation
Entry-Level Jobs
11. Support sales efforts - encourages 3rd party effort
ROI
'Buying time'
Event Marketing
Marketing PR
12. Someone telling you about a product
Word of Mouth advertising
Quantitative Research
Newspapers
Frequency
13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Marketing/Advertising
Qualitative Research
Judge
Advertising to Children
14. Planned series of ads
Ad Campaigns
FCB Grid
Mege-Agency Groups
Tactics
15. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Clutter
Frequency
Magazines
Pull Advertising
16. The average number of times an individual is exposed to a message
'Buying time'
Frequency
Entry-Level Jobs
ROI
17. A percentage of sales
Ads to Sales Ratio
Advertising to Children
Niche Position
Marketing Services
18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Advrt. Agency Jobs
Television
Media
Media Saturation
19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Future of Advertising
Newspapers
Ads to Sales Ratio
Roles of Creative Processes
20. The category that didn't exist before and then positions the new product as best in that category
Ads to Sales Ratio
Sales Promotion
New Position
Radio
21. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Caveat Emptor
FDA
Advertising Budgets
Outdoor advertising
22. Sales analysis - market research - consumer insight - and account planning
People
Challenges Facing Advertisers
Ethics and regulation
Search Engine Marketing
23. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Media Saturation
Rational Choice
'Buying time'
Account Management
24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Advrt. Agency Jobs
Newspapers
Quantitative Research
Media Saturation
25. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Branding
Quantitative Research
Outdoor advertising
Challenges Facing Advertisers
26. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Magazines
Pull Advertising
FTC
Advrt. Agency Jobs
27. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
Event Marketing
Clutter
Warrior
28. What have we spent on in the past
Account Management
Ethics and regulation
Co-op ads
Historical Budgeting
29. Corporate PR - Marking PR
Public Relations
Judge
Word of Mouth advertising
Mege-Agency Groups
30. Put themselves against the #1 and say it is okay to be #2 - we try harder
Clutter
Against Position
Search Engine Marketing
Ads to Sales Ratio
31. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Public Relations
Creative Dept.
Roles of Creative Processes
32. Ads to sale ratio - Historical budgeting - competitive analysis
4 C's
PR/word of mouth
Co-op ads
Advertising Budgets
33. Take the idea to battle. Implement the idea.
Quantitative Research
First Position
Warrior
Media Saturation
34. Marketing gets the product out there - advertising promotes it.
Tactics
ROI
Marketing/Advertising
CPM
35. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Newspapers
Tactics
Branding
Marketing PR
36. Find the 'raw materials' facts - concepts etc.
Top Six Mega-Agency Groups
Explorer
Ad Campaigns
Marketing Services
37. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
Direct Marketing
Tactics
Tactics
38. Product - Price - Place - Promotion - and People
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39. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Qualitative Research
Strategy
ROI
Media
40. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
First Position
Promotion
Ads to Sales Ratio
41. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Media Saturation
Artist
Branding
42. Media Efficiency - Category Maturity - Consumer Message Overload
Marketing/Advertising
Challenges Facing Advertisers
ROI
Radio
43. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Marketing/Advertising
PR/word of mouth
Television
Pull Advertising
44. Manufacturer pays for ads
Newspapers
Co-op ads
Sales Promotion
Diffusion of Innovation
45. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Television
Product
Trade Promotions
Marketing Services
46. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Challenges Facing Advertisers
Diffusion of Innovation
Creative Dept.
Newspapers
47. Actions - decisions - interest - and attention
AIDA
Marketing Services
Clutter
Niche Position
48. Resume - creativity - internships - stand out.
Roles of Creative Processes
Ethics and regulation
Entry-Level Jobs
Qualitative Research
49. Sales are - bring clients in and keep them - represent consumer and client
Judge
Account Management
Future of Advertising
Event Marketing
50. Find the 'raw materials' facts - concepts etc.
Marketing/Advertising
New Position
Branding
Explorer