Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management functions such as: employee communication - investments - crisis management






2. Consumer Paid Media. Cost per thousand






3. Corporate PR - Marking PR






4. Creative - Account - Media - and Research






5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






6. Ads to sale ratio - Historical budgeting - competitive analysis






7. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






8. Marketing gets the product out there - advertising promotes it.






9. Look for drawbacks. Ultimately you make the decision.






10. Google - performance based - page location based on keyword auction.






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






13. Planned series of ads






14. Promotes the brand along one dimension of superiority (all-temperature Cheer)






15. The percentage of the audience that has the opportunity to see or hear the ad at least once.






16. Media Efficiency - Category Maturity - Consumer Message Overload






17. Someone telling you about a product






18. Product - Price - Place - Promotion - and People

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19. A percentage of sales






20. The average number of times an individual is exposed to a message






21. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






22. Planned series of ads






23. Tv and radio sell by the minute.

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24. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






25. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






26. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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27. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






28. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






29. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






32. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






33. Look for drawbacks. Ultimately you make the decision.






34. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






35. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






36. Ads to sale ratio - Historical budgeting - competitive analysis






37. Manufacturer pays for ads






38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






39. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






40. Resume - creativity - internships - stand out.






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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43. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






44. Tv and radio sell by the minute.

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45. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






46. Someone telling you about a product






47. Explorer - Artist - Judge - Warrior






48. Elements that carry out the strategy: Ads - PR - etc.






49. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






50. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.