Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Actions - decisions - interest - and attention






3. How much is the other company spending






4. Creative - Account - Media - and Research






5. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. Consumer - Cost - Convenience - Communication

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8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






9. Someone telling you about a product






10. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






11. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






12. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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13. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






14. Sales analysis - market research - consumer insight - and account planning






15. 'Buy Beware' can't believe everything you hear about a product.






16. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






17. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






18. Corporate PR - Marking PR






19. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






20. Take the idea to battle. Implement the idea.






21. Support sales efforts - encourages 3rd party effort






22. New ideas (innovations) flow through society on a predictable path 'S curve'






23. Tv and radio sell by the minute.

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24. Media Efficiency - Category Maturity - Consumer Message Overload






25. In most consumers there is #1






26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






27. Sell a better product






28. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






29. The percentage of the audience that has the opportunity to see or hear the ad at least once.






30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






31. A percentage of sales






32. The percentage of the audience that has the opportunity to see or hear the ad at least once.






33. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






34. Find the 'raw materials' facts - concepts etc.






35. Marketing gets the product out there - advertising promotes it.






36. Explorer - Artist - Judge - Warrior






37. Marketing gets the product out there - advertising promotes it.






38. Consumer Paid Media. Cost per thousand






39. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






41. The average number of times an individual is exposed to a message






42. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






43. Find the 'raw materials' facts - concepts etc.






44. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






45. Marketing through cellular phone






46. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






47. Support sales efforts - encourages 3rd party effort






48. Promotes the brand along one dimension of superiority (all-temperature Cheer)






49. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






50. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands