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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New ideas (innovations) flow through society on a predictable path 'S curve'
Mege-Agency Groups
Ethics and regulation
Diffusion of Innovation
Roles of Creative Processes
2. Marketing through cellular phone
Account Management
Mobile Marketing
Marketing PR
Qualitative Research
3. Resume - creativity - internships - stand out.
Qualitative Research
Advertising to Children
Entry-Level Jobs
Positioning
4. Sell a better product
Clutter
Product
Event Marketing
Promotion
5. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
5 P's of Marketing
Product
Event Marketing
Sales Promotion
6. Look for drawbacks. Ultimately you make the decision.
Judge
US Children's Act
Top Six Mega-Agency Groups
Corporate PR
7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Public Relations
Trade Promotions
First Position
FDA
8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Roles of Creative Processes
FDA
Marketing PR
Direct Marketing
9. Consumer Paid Media. Cost per thousand
CPM
Future of Advertising
Social Marketing
New Position
10. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
Product Placement
Public Relations
ROI
11. Google - performance based - page location based on keyword auction.
Search Engine Marketing
'Buying time'
Artist
Advertising to Children
12. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
US Children's Act
Roles in Ad Agency
Frequency
ROI
13. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
FDA
Advrt. Agency Jobs
Judge
14. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Artist
Clutter
Future of Advertising
Outdoor Advertising
15. Consumer - Cost - Convenience - Communication
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16. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Mobile Marketing
Historical Budgeting
Diffusion of Innovation
Judge
17. Ads to sale ratio - Historical budgeting - competitive analysis
Marketing/Advertising
Reach
Branding
Advertising Budgets
18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
5 P's of Marketing
FCC
Challenges Facing Advertisers
Social Marketing
19. Put themselves against the #1 and say it is okay to be #2 - we try harder
Trade Promotions
Tactics
Against Position
First Position
20. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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21. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Historical Budgeting
Push Advertising
FCC
Co-op ads
23. Corporate PR - Marking PR
Public Relations
Mobile Marketing
Quantitative Research
Corporate PR
24. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Product
Caveat Emptor
Advertising Budgets
25. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Promotion
FCC
Strategy
26. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Mobile Marketing
Advrt. Agency Jobs
Co-op ads
Niche Position
27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Marketing Services Outlook
Reach
US Children's Act
Television
28. Ads to sale ratio - Historical budgeting - competitive analysis
Social Marketing
Mege-Agency Groups
Quantitative Research
Advertising Budgets
29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media Saturation
Television
People
Product
30. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Diffusion of Innovation
Top Six Mega-Agency Groups
Magazines
Ethics and regulation
31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Product
Tactics
Rational Choice
Against Position
32. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Quantitative Research
'Buying time'
Marketing Services Outlook
Word of Mouth advertising
33. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Roles of Creative Processes
Mege-Agency Groups
Challenges Facing Advertisers
Outdoor advertising
34. Manufacturer pays for ads
FTC
Co-op ads
Marketing Services Outlook
Media Saturation
35. Someone telling you about a product
Marketing PR
Price
Word of Mouth advertising
First Position
36. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media Saturation
Outdoor Advertising
US Children's Act
Artist
37. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Marketing PR
Newspapers
Marketing Services
Competitive Analysis
38. A percentage of sales
Ad Campaigns
Quantitative Research
Ads to Sales Ratio
Marketing Services
39. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Mege-Agency Groups
Strategy
Product
40. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Advertising Budgets
Account Management
Challenges Facing Advertisers
Future of Advertising
41. A percentage of sales
Outdoor Advertising
Promotion
Ads to Sales Ratio
Creative Dept.
42. Find the 'raw materials' facts - concepts etc.
Explorer
Qualitative Research
Co-op ads
Against Position
43. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Roles of Creative Processes
FTC
Top Six Mega-Agency Groups
Ethics and regulation
44. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Advertising Budgets
Ad Campaigns
Branding
People
45. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Magazines
Co-op ads
Marketing Services
Tactics
46. Google - performance based - page location based on keyword auction.
FCB Grid
CPM
Trade Promotions
Search Engine Marketing
47. 'Buy Beware' can't believe everything you hear about a product.
Search Engine Marketing
Media Saturation
Explorer
Caveat Emptor
48. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Outdoor Advertising
Price
Branding
Radio
49. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Newspapers
Magazines
Reach
Magazines
50. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Marketing PR
Outdoor Advertising
Historical Budgeting
Promotion