Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






2. The percentage of the audience that has the opportunity to see or hear the ad at least once.






3. Management functions such as: employee communication - investments - crisis management






4. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






5. Planned series of ads






6. Creative - Account - Media - and Research






7. 'Buy Beware' can't believe everything you hear about a product.






8. Put themselves against the #1 and say it is okay to be #2 - we try harder






9. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






10. Someone telling you about a product






11. Sell a better product






12. Consumer - Cost - Convenience - Communication

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13. Manufacturer pays for ads






14. Evolved from hard-sell. First - Against - Niche - and New Positions






15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






16. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






17. Numerical based on random sample of target market (can be projected to a larger population)






18. Make product more valuable for the dealer - share in advertising costs.






19. Find the 'raw materials' facts - concepts etc.






20. Management functions such as: employee communication - investments - crisis management






21. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






22. How much is the other company spending






23. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






24. Manufacturer pays for ads






25. Marketing gets the product out there - advertising promotes it.






26. Sales promotion - direct marketing - public relations - event marketing - promotion products.






27. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






28. Sales promotion - direct marketing - public relations - event marketing - promotion products.






29. Sell a better product






30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






31. Ads to sale ratio - Historical budgeting - competitive analysis






32. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






33. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






34. Someone telling you about a product






35. Create ads






36. Promotes the brand along one dimension of superiority (all-temperature Cheer)






37. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






38. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






39. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






40. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






41. Resume - creativity - internships - stand out.






42. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






43. Consumer Paid Media. Cost per thousand






44. Evolved from hard-sell. First - Against - Niche - and New Positions






45. Actions - decisions - interest - and attention






46. Ads to sale ratio - Historical budgeting - competitive analysis






47. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






48. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






49. Margin: difference between selling price and the seller's cost of goods.






50. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand