Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Take the idea to battle. Implement the idea.






2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






3. Someone telling you about a product






4. Marketing through cellular phone






5. How much is the other company spending






6. Marketing gets the product out there - advertising promotes it.






7. Media Efficiency - Category Maturity - Consumer Message Overload






8. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






11. Margin: difference between selling price and the seller's cost of goods.






12. Sell a better product






13. Google - performance based - page location based on keyword auction.






14. Sales analysis - market research - consumer insight - and account planning






15. Explorer - Artist - Judge - Warrior






16. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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18. New ideas (innovations) flow through society on a predictable path 'S curve'






19. Planned series of ads






20. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






22. Sales are - bring clients in and keep them - represent consumer and client






23. 'Buy Beware' can't believe everything you hear about a product.






24. Support sales efforts - encourages 3rd party effort






25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






26. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






27. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






28. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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29. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






30. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






31. The average number of times an individual is exposed to a message






32. A percentage of sales






33. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






34. In most consumers there is #1






35. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






37. Look for drawbacks. Ultimately you make the decision.






38. What have we spent on in the past






39. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






40. Creative - Account - Media - and Research






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






43. Message to the people






44. Sales promotion - direct marketing - public relations - event marketing - promotion products.






45. Sales are - bring clients in and keep them - represent consumer and client






46. Numerical based on random sample of target market (can be projected to a larger population)






47. Actions - decisions - interest - and attention






48. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






49. Sales analysis - market research - consumer insight - and account planning






50. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.







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Can you answer 50 questions in 15 minutes?


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