Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






2. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






3. Someone telling you about a product






4. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






5. Message to the people






6. Numerical based on random sample of target market (can be projected to a larger population)






7. Account management - creative - media planning - media buying.






8. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Look for drawbacks. Ultimately you make the decision.






11. Account management - creative - media planning - media buying.






12. What have we spent on in the past






13. Consumer - Cost - Convenience - Communication

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14. The percentage of the audience that has the opportunity to see or hear the ad at least once.






15. Message to the people






16. 'Buy Beware' can't believe everything you hear about a product.






17. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






18. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






19. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






20. Tv and radio sell by the minute.

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21. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






22. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






23. The average number of times an individual is exposed to a message






24. Consumer - Cost - Convenience - Communication

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25. Google - performance based - page location based on keyword auction.






26. Evolved from hard-sell. First - Against - Niche - and New Positions






27. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






28. Explorer - Artist - Judge - Warrior






29. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






30. Management functions such as: employee communication - investments - crisis management






31. A percentage of sales






32. 'Buy Beware' can't believe everything you hear about a product.






33. Product - Price - Place - Promotion - and People

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34. How much is the other company spending






35. Make product more valuable for the dealer - share in advertising costs.






36. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






37. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






38. Creative - Account - Media - and Research






39. Margin: difference between selling price and the seller's cost of goods.






40. Planned series of ads






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Explorer - Artist - Judge - Warrior






43. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






44. Marketing gets the product out there - advertising promotes it.






45. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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46. Numerical based on random sample of target market (can be projected to a larger population)






47. Create ads






48. Sell a better product






49. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






50. A percentage of sales