Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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2. New ideas (innovations) flow through society on a predictable path 'S curve'






3. Marketing through cellular phone






4. Account management - creative - media planning - media buying.






5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






8. The percentage of the audience that has the opportunity to see or hear the ad at least once.






9. Consumer - Cost - Convenience - Communication

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10. Make product more valuable for the dealer - share in advertising costs.






11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






12. Sell a better product






13. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






14. Look for drawbacks. Ultimately you make the decision.






15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






16. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






17. Look for drawbacks. Ultimately you make the decision.






18. Message to the people






19. Tv and radio sell by the minute.

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20. Take the idea to battle. Implement the idea.






21. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






22. A percentage of sales






23. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






24. The average number of times an individual is exposed to a message






25. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






26. 'Buy Beware' can't believe everything you hear about a product.






27. Numerical based on random sample of target market (can be projected to a larger population)






28. Media Efficiency - Category Maturity - Consumer Message Overload






29. Evolved from hard-sell. First - Against - Niche - and New Positions






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. Planned series of ads






32. Manufacturer pays for ads






33. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






34. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






35. Corporate PR - Marking PR






36. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






37. Numerical based on random sample of target market (can be projected to a larger population)






38. Product - Price - Place - Promotion - and People

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39. Sales promotion - direct marketing - public relations - event marketing - promotion products.






40. Sales analysis - market research - consumer insight - and account planning






41. Evolved from hard-sell. First - Against - Niche - and New Positions






42. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






43. 'Buy Beware' can't believe everything you hear about a product.






44. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






45. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






46. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






47. New ideas (innovations) flow through society on a predictable path 'S curve'






48. Tv and radio sell by the minute.

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49. Make product more valuable for the dealer - share in advertising costs.






50. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands