Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google - performance based - page location based on keyword auction.






2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






3. Actions - decisions - interest - and attention






4. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






5. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. Promotes the brand along one dimension of superiority (all-temperature Cheer)






8. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






9. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






11. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






12. Creative - Account - Media - and Research






13. Sales analysis - market research - consumer insight - and account planning






14. 'Buy Beware' can't believe everything you hear about a product.






15. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






16. Margin: difference between selling price and the seller's cost of goods.






17. Marketing gets the product out there - advertising promotes it.






18. Ads to sale ratio - Historical budgeting - competitive analysis






19. The average number of times an individual is exposed to a message






20. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






21. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






23. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






25. Message to the people






26. Actions - decisions - interest - and attention






27. Consumer Paid Media. Cost per thousand






28. Manufacturer pays for ads






29. Marketing gets the product out there - advertising promotes it.






30. Account management - creative - media planning - media buying.






31. Elements that carry out the strategy: Ads - PR - etc.






32. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






33. Product - Price - Place - Promotion - and People

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34. Elements that carry out the strategy: Ads - PR - etc.






35. Find the 'raw materials' facts - concepts etc.






36. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






37. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






38. How much is the other company spending






39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






41. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






42. Consumer - Cost - Convenience - Communication

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43. New ideas (innovations) flow through society on a predictable path 'S curve'






44. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






45. Resume - creativity - internships - stand out.






46. Planned series of ads






47. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






48. Look for drawbacks. Ultimately you make the decision.






49. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






50. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.