Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






2. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






3. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






4. Consumer Paid Media. Cost per thousand






5. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






6. Marketing through cellular phone






7. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






8. Consumer - Cost - Convenience - Communication

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9. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






10. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






11. Sales analysis - market research - consumer insight - and account planning






12. Google - performance based - page location based on keyword auction.






13. Actions - decisions - interest - and attention






14. Consumer Paid Media. Cost per thousand






15. The category that didn't exist before and then positions the new product as best in that category






16. Message to the people






17. Numerical based on random sample of target market (can be projected to a larger population)






18. Support sales efforts - encourages 3rd party effort






19. Message to the people






20. Consumer - Cost - Convenience - Communication

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21. Product - Price - Place - Promotion - and People

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22. Google - performance based - page location based on keyword auction.






23. Elements that carry out the strategy: Ads - PR - etc.






24. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






26. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






27. Promotes the brand along one dimension of superiority (all-temperature Cheer)






28. Put themselves against the #1 and say it is okay to be #2 - we try harder






29. Margin: difference between selling price and the seller's cost of goods.






30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






31. What have we spent on in the past






32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






33. A percentage of sales






34. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






35. Sales are - bring clients in and keep them - represent consumer and client






36. Tv and radio sell by the minute.

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37. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






38. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






39. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






40. How much is the other company spending






41. Resume - creativity - internships - stand out.






42. Find the 'raw materials' facts - concepts etc.






43. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






44. Planned series of ads






45. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






46. Look for drawbacks. Ultimately you make the decision.






47. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






48. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






49. Take the idea to battle. Implement the idea.






50. Account management - creative - media planning - media buying.