Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






3. Media Efficiency - Category Maturity - Consumer Message Overload






4. Creative - Account - Media - and Research






5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






6. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






7. The average number of times an individual is exposed to a message






8. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






9. Actions - decisions - interest - and attention






10. Planned series of ads






11. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






12. Consumer - Cost - Convenience - Communication

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13. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






14. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






15. Numerical based on random sample of target market (can be projected to a larger population)






16. Find the 'raw materials' facts - concepts etc.






17. Resume - creativity - internships - stand out.






18. In most consumers there is #1






19. Manufacturer pays for ads






20. Support sales efforts - encourages 3rd party effort






21. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






22. Account management - creative - media planning - media buying.






23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






24. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






25. Ads to sale ratio - Historical budgeting - competitive analysis






26. Marketing through cellular phone






27. Tv and radio sell by the minute.

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28. Tv and radio sell by the minute.

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29. Marketing gets the product out there - advertising promotes it.






30. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






31. Sales are - bring clients in and keep them - represent consumer and client






32. Management functions such as: employee communication - investments - crisis management






33. A percentage of sales






34. Look for drawbacks. Ultimately you make the decision.






35. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






36. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






37. Elements that carry out the strategy: Ads - PR - etc.






38. Put themselves against the #1 and say it is okay to be #2 - we try harder






39. Resume - creativity - internships - stand out.






40. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






41. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






42. Management functions such as: employee communication - investments - crisis management






43. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






44. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






46. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






47. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






49. The percentage of the audience that has the opportunity to see or hear the ad at least once.






50. Explorer - Artist - Judge - Warrior