Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research






2. In most consumers there is #1






3. Ads to sale ratio - Historical budgeting - competitive analysis






4. What have we spent on in the past






5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






6. Resume - creativity - internships - stand out.






7. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






8. The percentage of the audience that has the opportunity to see or hear the ad at least once.






9. Support sales efforts - encourages 3rd party effort






10. Actions - decisions - interest - and attention






11. Evolved from hard-sell. First - Against - Niche - and New Positions






12. Find the 'raw materials' facts - concepts etc.






13. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






15. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






16. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






17. Account management - creative - media planning - media buying.






18. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






19. Marketing through cellular phone






20. Create ads






21. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






22. Promotes the brand along one dimension of superiority (all-temperature Cheer)






23. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






24. Management functions such as: employee communication - investments - crisis management






25. The category that didn't exist before and then positions the new product as best in that category






26. New ideas (innovations) flow through society on a predictable path 'S curve'






27. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






28. Product - Price - Place - Promotion - and People

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29. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






30. 'Buy Beware' can't believe everything you hear about a product.






31. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






32. The average number of times an individual is exposed to a message






33. Ads to sale ratio - Historical budgeting - competitive analysis






34. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






35. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






37. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






38. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






39. Planned series of ads






40. How much is the other company spending






41. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






42. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






43. The category that didn't exist before and then positions the new product as best in that category






44. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






45. New ideas (innovations) flow through society on a predictable path 'S curve'






46. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






47. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






48. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






49. Product - Price - Place - Promotion - and People

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50. Consumer - Cost - Convenience - Communication

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Can you answer 50 questions in 15 minutes?



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