Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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2. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






3. Marketing through cellular phone






4. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






5. Sales promotion - direct marketing - public relations - event marketing - promotion products.






6. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






7. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






8. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






10. Manufacturer pays for ads






11. Tv and radio sell by the minute.

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12. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






13. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






14. Numerical based on random sample of target market (can be projected to a larger population)






15. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






16. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






17. How much is the other company spending






18. The average number of times an individual is exposed to a message






19. The percentage of the audience that has the opportunity to see or hear the ad at least once.






20. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






21. Take the idea to battle. Implement the idea.






22. What have we spent on in the past






23. Google - performance based - page location based on keyword auction.






24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






25. Create ads






26. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






27. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






28. Consumer Paid Media. Cost per thousand






29. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






30. How much is the other company spending






31. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






32. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






33. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






34. New ideas (innovations) flow through society on a predictable path 'S curve'






35. In most consumers there is #1






36. Evolved from hard-sell. First - Against - Niche - and New Positions






37. Planned series of ads






38. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






39. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






40. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






41. Message to the people






42. Look for drawbacks. Ultimately you make the decision.






43. Planned series of ads






44. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






45. Elements that carry out the strategy: Ads - PR - etc.






46. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






47. Marketing gets the product out there - advertising promotes it.






48. Manufacturer pays for ads






49. Consumer - Cost - Convenience - Communication

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50. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite