Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1






2. Make product more valuable for the dealer - share in advertising costs.






3. Take the idea to battle. Implement the idea.






4. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






5. Support sales efforts - encourages 3rd party effort






6. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






7. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






8. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






11. Make product more valuable for the dealer - share in advertising costs.






12. Sell a better product






13. Marketing through cellular phone






14. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






16. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






17. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






18. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






19. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






20. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






21. What have we spent on in the past






22. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






23. Corporate PR - Marking PR






24. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






25. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






26. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






27. Put themselves against the #1 and say it is okay to be #2 - we try harder






28. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






29. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Message to the people






33. Numerical based on random sample of target market (can be projected to a larger population)






34. The percentage of the audience that has the opportunity to see or hear the ad at least once.






35. Manufacturer pays for ads






36. What have we spent on in the past






37. Put themselves against the #1 and say it is okay to be #2 - we try harder






38. Margin: difference between selling price and the seller's cost of goods.






39. A percentage of sales






40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






41. New ideas (innovations) flow through society on a predictable path 'S curve'






42. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






43. Someone telling you about a product






44. The category that didn't exist before and then positions the new product as best in that category






45. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






46. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






47. Account management - creative - media planning - media buying.






48. Management functions such as: employee communication - investments - crisis management






49. Sales are - bring clients in and keep them - represent consumer and client






50. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research