Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






2. Account management - creative - media planning - media buying.






3. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






4. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






5. Consumer Paid Media. Cost per thousand






6. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






7. Manufacturer pays for ads






8. Actions - decisions - interest - and attention






9. Consumer Paid Media. Cost per thousand






10. New ideas (innovations) flow through society on a predictable path 'S curve'






11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






12. Evolved from hard-sell. First - Against - Niche - and New Positions






13. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






14. Elements that carry out the strategy: Ads - PR - etc.






15. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






16. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






17. Explorer - Artist - Judge - Warrior






18. How much is the other company spending






19. Media Efficiency - Category Maturity - Consumer Message Overload






20. The average number of times an individual is exposed to a message






21. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






22. Ads to sale ratio - Historical budgeting - competitive analysis






23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






24. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






25. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






26. Evolved from hard-sell. First - Against - Niche - and New Positions






27. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






28. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






29. Consumer - Cost - Convenience - Communication

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30. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






31. Sales analysis - market research - consumer insight - and account planning






32. Sales are - bring clients in and keep them - represent consumer and client






33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






34. Find the 'raw materials' facts - concepts etc.






35. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






36. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






37. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






38. Take the idea to battle. Implement the idea.






39. How much is the other company spending






40. Planned series of ads






41. Media Efficiency - Category Maturity - Consumer Message Overload






42. What have we spent on in the past






43. Resume - creativity - internships - stand out.






44. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






45. Put themselves against the #1 and say it is okay to be #2 - we try harder






46. Marketing gets the product out there - advertising promotes it.






47. Create ads






48. 'Buy Beware' can't believe everything you hear about a product.






49. Explorer - Artist - Judge - Warrior






50. Put themselves against the #1 and say it is okay to be #2 - we try harder