Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






2. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






3. Message to the people






4. Consumer - Cost - Convenience - Communication

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5. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






6. Sales are - bring clients in and keep them - represent consumer and client






7. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






8. Sales analysis - market research - consumer insight - and account planning






9. Consumer - Cost - Convenience - Communication

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10. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






11. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






13. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






14. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






15. A percentage of sales






16. What have we spent on in the past






17. Ads to sale ratio - Historical budgeting - competitive analysis






18. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






19. Consumer Paid Media. Cost per thousand






20. Sales are - bring clients in and keep them - represent consumer and client






21. Corporate PR - Marking PR






22. Elements that carry out the strategy: Ads - PR - etc.






23. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






24. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






25. Tv and radio sell by the minute.

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26. Product - Price - Place - Promotion - and People

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27. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






28. Find the 'raw materials' facts - concepts etc.






29. A percentage of sales






30. Message to the people






31. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






32. In most consumers there is #1






33. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






34. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






35. Account management - creative - media planning - media buying.






36. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






37. The percentage of the audience that has the opportunity to see or hear the ad at least once.






38. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






39. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






40. Create ads






41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






42. Make product more valuable for the dealer - share in advertising costs.






43. Creative - Account - Media - and Research






44. Put themselves against the #1 and say it is okay to be #2 - we try harder






45. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






46. How much is the other company spending






47. Numerical based on random sample of target market (can be projected to a larger population)






48. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






49. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






50. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad







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Can you answer 50 questions in 15 minutes?


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