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Test your basic knowledge |
Advertising Basics
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message
US Children's Act
Ratings
Frequency
Roles of Creative Processes
2. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
FCC
Media planning v. Media Buying
Product Placement
Explorer
3. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Strategy
5 P's of Marketing
FCB Grid
Product Placement
4. Consumer Paid Media. Cost per thousand
Reach
Media Saturation
CPM
Ratings
5. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Advrt. Agency Jobs
Reach
CPM
Niche Position
6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Pull Advertising
Roles of Creative Processes
ROI
Media Saturation
7. Numerical based on random sample of target market (can be projected to a larger population)
Future of Advertising
Quantitative Research
AIDA
Newspapers
8. Evolved from hard-sell. First - Against - Niche - and New Positions
Positioning
US Children's Act
Clutter
Pull Advertising
9. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Frequency
Rational Choice
Event Marketing
Explorer
10. Create ads
Creative Dept.
5 P's of Marketing
Warrior
Co-op ads
11. Margin: difference between selling price and the seller's cost of goods.
Product
Marketing PR
Media Saturation
Price
12. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Ethics and regulation
Quantitative Research
Qualitative Research
Media planning v. Media Buying
13. Elements that carry out the strategy: Ads - PR - etc.
Marketing Services Outlook
Roles of Creative Processes
Tactics
Media planning v. Media Buying
14. New ideas (innovations) flow through society on a predictable path 'S curve'
Outdoor advertising
Search Engine Marketing
Diffusion of Innovation
Branding
15. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Radio
PR/word of mouth
Product Placement
Public Relations
16. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Product Placement
Reach
Word of Mouth advertising
Media Saturation
17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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18. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
US Children's Act
Artist
Strategy
Push Advertising
19. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Direct Marketing
Event Marketing
FTC
20. Take the idea to battle. Implement the idea.
Price
Warrior
AIDA
Future of Advertising
21. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Niche Position
4 C's
IMC
Judge
22. Evolved from hard-sell. First - Against - Niche - and New Positions
Newspapers
Event Marketing
Positioning
Radio
23. Take the idea to battle. Implement the idea.
Artist
First Position
PR/word of mouth
Warrior
24. Numerical based on random sample of target market (can be projected to a larger population)
Roles of Creative Processes
First Position
Television
Quantitative Research
25. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Push Advertising
Public Relations
Social Marketing
Branding
26. Sell a better product
CPM
Branding
Radio
Product
27. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Caveat Emptor
FDA
Outdoor Advertising
ROI
28. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
Marketing Services
Frequency
Newspapers
29. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Against Position
Qualitative Research
5 P's of Marketing
Positioning
30. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
US Children's Act
Media Saturation
Advertising to Children
Trade Promotions
31. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
FCC
Positioning
Outdoor advertising
Positioning
32. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
PR/word of mouth
Public Relations
Rational Choice
33. Sales are - bring clients in and keep them - represent consumer and client
Corporate PR
Account Management
Ratings
Corporate PR
34. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Public Relations
Magazines
4 C's
Top Six Mega-Agency Groups
35. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Mobile Marketing
Marketing/Advertising
Strategy
Corporate PR
36. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Explorer
Account Management
'Buying time'
Pull Advertising
37. What have we spent on in the past
Event Marketing
Diffusion of Innovation
Historical Budgeting
Marketing Services
38. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
Branding
Diffusion of Innovation
Ads to Sales Ratio
39. How much is the other company spending
Competitive Analysis
Warrior
Advertising to Children
Artist
40. Resume - creativity - internships - stand out.
Artist
Advertising to Children
Entry-Level Jobs
CPM
41. Corporate PR - Marking PR
Judge
Public Relations
Direct Marketing
FDA
42. Manufacturer pays for ads
Co-op ads
Television
Roles of Creative Processes
Strategy
43. Marketing through cellular phone
First Position
Caveat Emptor
Mobile Marketing
Word of Mouth advertising
44. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Search Engine Marketing
Event Marketing
Judge
FDA
45. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Media
Direct Marketing
Reach
Mege-Agency Groups
46. Someone telling you about a product
Word of Mouth advertising
Television
Marketing/Advertising
Mege-Agency Groups
47. Sales analysis - market research - consumer insight - and account planning
People
Warrior
Newspapers
Explorer
48. Resume - creativity - internships - stand out.
Rational Choice
Warrior
Entry-Level Jobs
Judge
49. Planned series of ads
Diffusion of Innovation
Historical Budgeting
Creative Dept.
Ad Campaigns
50. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Reach
Outdoor advertising
Qualitative Research
FDA
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