Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotion - direct marketing - public relations - event marketing - promotion products.






2. Account management - creative - media planning - media buying.






3. Consumer Paid Media. Cost per thousand






4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






6. Google - performance based - page location based on keyword auction.






7. New ideas (innovations) flow through society on a predictable path 'S curve'






8. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






9. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






10. Actions - decisions - interest - and attention






11. Message to the people






12. Find the 'raw materials' facts - concepts etc.






13. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






14. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






15. Sales analysis - market research - consumer insight - and account planning






16. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






17. Creative - Account - Media - and Research






18. A percentage of sales






19. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






20. Tv and radio sell by the minute.

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21. Numerical based on random sample of target market (can be projected to a larger population)






22. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






23. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






24. Manufacturer pays for ads






25. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






26. Promotes the brand along one dimension of superiority (all-temperature Cheer)






27. Account management - creative - media planning - media buying.






28. Media Efficiency - Category Maturity - Consumer Message Overload






29. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






31. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






32. Management functions such as: employee communication - investments - crisis management






33. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






34. Actions - decisions - interest - and attention






35. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






36. Media Efficiency - Category Maturity - Consumer Message Overload






37. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






38. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






39. Take the idea to battle. Implement the idea.






40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






41. The percentage of the audience that has the opportunity to see or hear the ad at least once.






42. New ideas (innovations) flow through society on a predictable path 'S curve'






43. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






44. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






45. Put themselves against the #1 and say it is okay to be #2 - we try harder






46. Consumer - Cost - Convenience - Communication

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47. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






48. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






49. Take the idea to battle. Implement the idea.






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.