Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sell a better product






2. Creative - Account - Media - and Research






3. Account management - creative - media planning - media buying.






4. 'Buy Beware' can't believe everything you hear about a product.






5. Manufacturer pays for ads






6. Sales are - bring clients in and keep them - represent consumer and client






7. Consumer Paid Media. Cost per thousand






8. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






9. Support sales efforts - encourages 3rd party effort






10. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






11. Actions - decisions - interest - and attention






12. Corporate PR - Marking PR






13. Look for drawbacks. Ultimately you make the decision.






14. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






15. What have we spent on in the past






16. Tv and radio sell by the minute.

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17. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






18. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






19. Create ads






20. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






21. The percentage of the audience that has the opportunity to see or hear the ad at least once.






22. The category that didn't exist before and then positions the new product as best in that category






23. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






24. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






25. The percentage of the audience that has the opportunity to see or hear the ad at least once.






26. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






27. Google - performance based - page location based on keyword auction.






28. A percentage of sales






29. Google - performance based - page location based on keyword auction.






30. Put themselves against the #1 and say it is okay to be #2 - we try harder






31. Promotes the brand along one dimension of superiority (all-temperature Cheer)






32. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






33. Promotes the brand along one dimension of superiority (all-temperature Cheer)






34. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






35. Planned series of ads






36. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






37. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






38. Someone telling you about a product






39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






40. Make product more valuable for the dealer - share in advertising costs.






41. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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42. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






43. Marketing gets the product out there - advertising promotes it.






44. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






45. Marketing gets the product out there - advertising promotes it.






46. Put themselves against the #1 and say it is okay to be #2 - we try harder






47. Take the idea to battle. Implement the idea.






48. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






49. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






50. The average number of times an individual is exposed to a message