Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






2. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






3. Corporate PR - Marking PR






4. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






6. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






7. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






8. Margin: difference between selling price and the seller's cost of goods.






9. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






10. Marketing gets the product out there - advertising promotes it.






11. In most consumers there is #1






12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






13. Marketing through cellular phone






14. Elements that carry out the strategy: Ads - PR - etc.






15. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






16. Put themselves against the #1 and say it is okay to be #2 - we try harder






17. Explorer - Artist - Judge - Warrior






18. Promotes the brand along one dimension of superiority (all-temperature Cheer)






19. Resume - creativity - internships - stand out.






20. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






21. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






22. New ideas (innovations) flow through society on a predictable path 'S curve'






23. Management functions such as: employee communication - investments - crisis management






24. Support sales efforts - encourages 3rd party effort






25. Ads to sale ratio - Historical budgeting - competitive analysis






26. A percentage of sales






27. Consumer - Cost - Convenience - Communication

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28. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






29. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






30. Explorer - Artist - Judge - Warrior






31. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






32. Support sales efforts - encourages 3rd party effort






33. A percentage of sales






34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






35. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






37. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






38. Message to the people






39. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






40. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






41. Marketing through cellular phone






42. Numerical based on random sample of target market (can be projected to a larger population)






43. Evolved from hard-sell. First - Against - Niche - and New Positions






44. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






45. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






46. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






47. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






48. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






49. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft