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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tv and radio sell by the minute.

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2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






4. Promotes the brand along one dimension of superiority (all-temperature Cheer)






5. The average number of times an individual is exposed to a message






6. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






8. Create ads






9. Ads to sale ratio - Historical budgeting - competitive analysis






10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






11. Find the 'raw materials' facts - concepts etc.






12. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






13. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






14. Management functions such as: employee communication - investments - crisis management






15. Actions - decisions - interest - and attention






16. Planned series of ads






17. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






18. Consumer - Cost - Convenience - Communication

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19. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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20. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






21. New ideas (innovations) flow through society on a predictable path 'S curve'






22. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






23. New ideas (innovations) flow through society on a predictable path 'S curve'






24. Media Efficiency - Category Maturity - Consumer Message Overload






25. Creative - Account - Media - and Research






26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






27. Numerical based on random sample of target market (can be projected to a larger population)






28. Support sales efforts - encourages 3rd party effort






29. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






30. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






31. Ads to sale ratio - Historical budgeting - competitive analysis






32. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






33. In most consumers there is #1






34. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






35. Google - performance based - page location based on keyword auction.






36. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






37. Product - Price - Place - Promotion - and People

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38. Take the idea to battle. Implement the idea.






39. Consumer Paid Media. Cost per thousand






40. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






41. Marketing gets the product out there - advertising promotes it.






42. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






43. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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44. Evolved from hard-sell. First - Against - Niche - and New Positions






45. Elements that carry out the strategy: Ads - PR - etc.






46. The average number of times an individual is exposed to a message






47. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






48. Consumer Paid Media. Cost per thousand






49. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






50. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)







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