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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Corporate PR
FDA
Quantitative Research
Tactics
2. Sales are - bring clients in and keep them - represent consumer and client
Roles in Ad Agency
Account Management
Artist
Radio
3. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Positioning
Trade Promotions
Newspapers
4. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Against Position
FTC
Television
Marketing Services
5. Message to the people
Promotion
Media
Direct Marketing
Media Saturation
6. Planned series of ads
Mobile Marketing
Radio
Advertising Budgets
Ad Campaigns
7. Create ads
People
Creative Dept.
Diffusion of Innovation
Advrt. Agency Jobs
8. A percentage of sales
Newspapers
Price
IMC
Ads to Sales Ratio
9. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
New Position
Strategy
Ratings
Radio
10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Product
Artist
Radio
Product Placement
11. Look for drawbacks. Ultimately you make the decision.
Co-op ads
Judge
Mobile Marketing
Outdoor Advertising
12. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Qualitative Research
Media Saturation
PR/word of mouth
Warrior
13. Marketing gets the product out there - advertising promotes it.
Explorer
Radio
Marketing PR
Marketing/Advertising
14. Creative - Account - Media - and Research
Caveat Emptor
Branding
Advrt. Agency Jobs
IMC
15. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Product Placement
Radio
Quantitative Research
16. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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17. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Ads to Sales Ratio
Diffusion of Innovation
Co-op ads
Push Advertising
18. Actions - decisions - interest - and attention
5 P's of Marketing
Marketing Services Outlook
AIDA
Public Relations
19. Support sales efforts - encourages 3rd party effort
FCB Grid
Marketing/Advertising
Marketing PR
Corporate PR
20. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Outdoor Advertising
Against Position
First Position
Social Marketing
21. Support sales efforts - encourages 3rd party effort
Price
Tactics
Marketing PR
Roles in Ad Agency
22. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Push Advertising
Caveat Emptor
Niche Position
Sales Promotion
23. How much is the other company spending
Challenges Facing Advertisers
Competitive Analysis
Strategy
Product Placement
24. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Promotion
People
Television
25. Make product more valuable for the dealer - share in advertising costs.
Trade Promotions
IMC
Tactics
Ratings
26. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Strategy
New Position
Ratings
Newspapers
27. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Creative Dept.
FCB Grid
Radio
28. Sell a better product
Advertising Budgets
Caveat Emptor
Product
Event Marketing
29. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Ads to Sales Ratio
Warrior
ROI
30. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Media planning v. Media Buying
Push Advertising
FCB Grid
31. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Event Marketing
Direct Marketing
Outdoor advertising
Radio
32. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Creative Dept.
Marketing PR
Strategy
33. How much is the other company spending
Competitive Analysis
IMC
Media
Ethics and regulation
34. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Newspapers
People
Rational Choice
FCC
35. Message to the people
Trade Promotions
Media Saturation
Caveat Emptor
Media
36. In most consumers there is #1
New Position
Product
Quantitative Research
First Position
37. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Clutter
Marketing/Advertising
FCC
Reach
38. Account management - creative - media planning - media buying.
Product Placement
Rational Choice
Roles in Ad Agency
Rational Choice
39. Sales are - bring clients in and keep them - represent consumer and client
'Buying time'
Marketing PR
Account Management
Diffusion of Innovation
40. Explorer - Artist - Judge - Warrior
Co-op ads
Roles of Creative Processes
Ratings
Promotion
41. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Ratings
US Children's Act
Newspapers
Branding
42. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Media Saturation
Ratings
Pull Advertising
Outdoor advertising
43. In most consumers there is #1
Advertising to Children
First Position
Frequency
Ads to Sales Ratio
44. Manufacturer pays for ads
Challenges Facing Advertisers
Outdoor Advertising
Co-op ads
Newspapers
45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Niche Position
Price
Search Engine Marketing
Future of Advertising
46. Consumer - Cost - Convenience - Communication
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47. Media Efficiency - Category Maturity - Consumer Message Overload
Product Placement
Challenges Facing Advertisers
Mobile Marketing
Caveat Emptor
48. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Quantitative Research
Newspapers
AIDA
Judge
49. Numerical based on random sample of target market (can be projected to a larger population)
Creative Dept.
Price
Pull Advertising
Quantitative Research
50. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Sales Promotion
FCB Grid
Advertising Budgets
IMC