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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
AIDA
Reach
Roles in Ad Agency
2. Resume - creativity - internships - stand out.
Against Position
Event Marketing
Entry-Level Jobs
'Buying time'
3. Look for drawbacks. Ultimately you make the decision.
PR/word of mouth
Outdoor advertising
Judge
Challenges Facing Advertisers
4. Creative - Account - Media - and Research
Advrt. Agency Jobs
Competitive Analysis
Rational Choice
Against Position
5. Resume - creativity - internships - stand out.
Entry-Level Jobs
Account Management
Newspapers
Roles of Creative Processes
6. A percentage of sales
Ads to Sales Ratio
Corporate PR
US Children's Act
Positioning
7. Creative - Account - Media - and Research
Quantitative Research
Diffusion of Innovation
Advrt. Agency Jobs
Sales Promotion
8. How much is the other company spending
Roles in Ad Agency
Event Marketing
Competitive Analysis
Challenges Facing Advertisers
9. The average number of times an individual is exposed to a message
ROI
Frequency
Event Marketing
Promotion
10. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
ROI
Corporate PR
Future of Advertising
11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Quantitative Research
Clutter
Branding
Media Saturation
12. Make product more valuable for the dealer - share in advertising costs.
Niche Position
Media Saturation
Trade Promotions
Quantitative Research
13. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
New Position
Roles of Creative Processes
PR/word of mouth
Direct Marketing
14. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
Corporate PR
Warrior
Diffusion of Innovation
15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
FCB Grid
Push Advertising
Mege-Agency Groups
Branding
16. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Social Marketing
PR/word of mouth
Creative Dept.
Challenges Facing Advertisers
17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Account Management
Television
Advrt. Agency Jobs
Creative Dept.
18. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
FCB Grid
Judge
Reach
Diffusion of Innovation
19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
New Position
Newspapers
Media
Positioning
20. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
5 P's of Marketing
Promotion
ROI
Rational Choice
21. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
People
Top Six Mega-Agency Groups
Niche Position
Reach
22. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Radio
First Position
FTC
Strategy
23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
ROI
Historical Budgeting
Advertising Budgets
FDA
24. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Marketing PR
FDA
PR/word of mouth
Top Six Mega-Agency Groups
25. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Direct Marketing
Roles in Ad Agency
Magazines
ROI
26. Planned series of ads
Account Management
Historical Budgeting
Ad Campaigns
Reach
27. A percentage of sales
IMC
Explorer
Ads to Sales Ratio
Competitive Analysis
28. Sell a better product
Push Advertising
Product
Tactics
Roles of Creative Processes
29. Ads to sale ratio - Historical budgeting - competitive analysis
'Buying time'
Caveat Emptor
People
Advertising Budgets
30. Google - performance based - page location based on keyword auction.
Future of Advertising
Rational Choice
Ad Campaigns
Search Engine Marketing
31. Tv and radio sell by the minute.
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32. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Outdoor Advertising
Top Six Mega-Agency Groups
Push Advertising
Reach
33. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Ethics and regulation
Frequency
Magazines
Outdoor Advertising
34. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Future of Advertising
Marketing Services Outlook
Advrt. Agency Jobs
Judge
35. Create ads
Creative Dept.
Diffusion of Innovation
Roles in Ad Agency
Challenges Facing Advertisers
36. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Event Marketing
Marketing/Advertising
Clutter
Strategy
37. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Top Six Mega-Agency Groups
Ratings
Radio
Product
38. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Quantitative Research
Ratings
Mobile Marketing
Advertising to Children
39. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Pull Advertising
Strategy
Media
40. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
AIDA
Co-op ads
Social Marketing
41. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Search Engine Marketing
ROI
Account Management
Artist
42. Elements that carry out the strategy: Ads - PR - etc.
Push Advertising
Artist
Media Saturation
Tactics
43. Numerical based on random sample of target market (can be projected to a larger population)
Future of Advertising
Clutter
Quantitative Research
First Position
44. How much is the other company spending
Product
Competitive Analysis
Ad Campaigns
Mobile Marketing
45. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Roles in Ad Agency
Media Saturation
Newspapers
46. Support sales efforts - encourages 3rd party effort
Media
Marketing PR
Diffusion of Innovation
Promotion
47. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Marketing PR
Positioning
Outdoor advertising
Niche Position
48. Put themselves against the #1 and say it is okay to be #2 - we try harder
Future of Advertising
Ratings
Advertising Budgets
Against Position
49. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
FCB Grid
Ethics and regulation
Radio
4 C's
50. In most consumers there is #1
Historical Budgeting
Advertising Budgets
First Position
Ethics and regulation