Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






2. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






3. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






5. Numerical based on random sample of target market (can be projected to a larger population)






6. Marketing through cellular phone






7. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






8. The category that didn't exist before and then positions the new product as best in that category






9. Find the 'raw materials' facts - concepts etc.






10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






11. Media Efficiency - Category Maturity - Consumer Message Overload






12. Management functions such as: employee communication - investments - crisis management






13. In most consumers there is #1






14. The percentage of the audience that has the opportunity to see or hear the ad at least once.






15. Promotes the brand along one dimension of superiority (all-temperature Cheer)






16. Consumer Paid Media. Cost per thousand






17. A percentage of sales






18. The category that didn't exist before and then positions the new product as best in that category






19. Make product more valuable for the dealer - share in advertising costs.






20. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






21. Create ads






22. Take the idea to battle. Implement the idea.






23. Sales analysis - market research - consumer insight - and account planning






24. The average number of times an individual is exposed to a message






25. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






26. Margin: difference between selling price and the seller's cost of goods.






27. Sales analysis - market research - consumer insight - and account planning






28. Creative - Account - Media - and Research






29. Promotes the brand along one dimension of superiority (all-temperature Cheer)






30. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






31. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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32. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






33. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






34. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






35. Media Efficiency - Category Maturity - Consumer Message Overload






36. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






37. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






38. Explorer - Artist - Judge - Warrior






39. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






40. Actions - decisions - interest - and attention






41. Resume - creativity - internships - stand out.






42. Put themselves against the #1 and say it is okay to be #2 - we try harder






43. Management functions such as: employee communication - investments - crisis management






44. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






45. Support sales efforts - encourages 3rd party effort






46. Sales are - bring clients in and keep them - represent consumer and client






47. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






48. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






49. Google - performance based - page location based on keyword auction.






50. Charities - and gain sponsors for events so that they cost less and your product can be promoted.







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Can you answer 50 questions in 15 minutes?


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