Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What have we spent on in the past






2. Corporate PR - Marking PR






3. Look for drawbacks. Ultimately you make the decision.






4. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






6. Find the 'raw materials' facts - concepts etc.






7. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






8. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






9. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






10. Tv and radio sell by the minute.

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11. Explorer - Artist - Judge - Warrior






12. Creative - Account - Media - and Research






13. Management functions such as: employee communication - investments - crisis management






14. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






15. Evolved from hard-sell. First - Against - Niche - and New Positions






16. Corporate PR - Marking PR






17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






18. Find the 'raw materials' facts - concepts etc.






19. Make product more valuable for the dealer - share in advertising costs.






20. Marketing through cellular phone






21. Management functions such as: employee communication - investments - crisis management






22. Someone telling you about a product






23. Consumer Paid Media. Cost per thousand






24. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






26. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






27. Margin: difference between selling price and the seller's cost of goods.






28. Put themselves against the #1 and say it is okay to be #2 - we try harder






29. Evolved from hard-sell. First - Against - Niche - and New Positions






30. Take the idea to battle. Implement the idea.






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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33. The percentage of the audience that has the opportunity to see or hear the ad at least once.






34. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






35. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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36. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






37. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






38. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






39. In most consumers there is #1






40. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






41. Promotes the brand along one dimension of superiority (all-temperature Cheer)






42. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






43. Message to the people






44. Ads to sale ratio - Historical budgeting - competitive analysis






45. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






46. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






47. Someone telling you about a product






48. A percentage of sales






49. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






50. How much is the other company spending