Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotion - direct marketing - public relations - event marketing - promotion products.






2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






3. Elements that carry out the strategy: Ads - PR - etc.






4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






5. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






6. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






7. Look for drawbacks. Ultimately you make the decision.






8. Product - Price - Place - Promotion - and People

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


9. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


10. The average number of times an individual is exposed to a message






11. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






12. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






13. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






14. The percentage of the audience that has the opportunity to see or hear the ad at least once.






15. The category that didn't exist before and then positions the new product as best in that category






16. Account management - creative - media planning - media buying.






17. Message to the people






18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






19. Find the 'raw materials' facts - concepts etc.






20. Find the 'raw materials' facts - concepts etc.






21. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






22. Create ads






23. Message to the people






24. A percentage of sales






25. Ads to sale ratio - Historical budgeting - competitive analysis






26. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






27. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






28. Promotes the brand along one dimension of superiority (all-temperature Cheer)






29. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






30. Marketing gets the product out there - advertising promotes it.






31. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






32. Creative - Account - Media - and Research






33. Put themselves against the #1 and say it is okay to be #2 - we try harder






34. Numerical based on random sample of target market (can be projected to a larger population)






35. 'Buy Beware' can't believe everything you hear about a product.






36. In most consumers there is #1






37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






38. Someone telling you about a product






39. Support sales efforts - encourages 3rd party effort






40. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






41. Account management - creative - media planning - media buying.






42. Make product more valuable for the dealer - share in advertising costs.






43. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






44. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






45. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






46. In most consumers there is #1






47. Margin: difference between selling price and the seller's cost of goods.






48. Elements that carry out the strategy: Ads - PR - etc.






49. Planned series of ads






50. The category that didn't exist before and then positions the new product as best in that category