Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing through cellular phone






2. Elements that carry out the strategy: Ads - PR - etc.






3. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






4. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






5. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






6. Tv and radio sell by the minute.

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7. Create ads






8. Promotes the brand along one dimension of superiority (all-temperature Cheer)






9. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






10. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






11. Account management - creative - media planning - media buying.






12. Message to the people






13. Planned series of ads






14. Ads to sale ratio - Historical budgeting - competitive analysis






15. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






16. New ideas (innovations) flow through society on a predictable path 'S curve'






17. Media Efficiency - Category Maturity - Consumer Message Overload






18. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






19. Support sales efforts - encourages 3rd party effort






20. Actions - decisions - interest - and attention






21. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






22. Someone telling you about a product






23. Corporate PR - Marking PR






24. Someone telling you about a product






25. Evolved from hard-sell. First - Against - Niche - and New Positions






26. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






27. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






28. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






29. Planned series of ads






30. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






31. Manufacturer pays for ads






32. A percentage of sales






33. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






34. Marketing gets the product out there - advertising promotes it.






35. Put themselves against the #1 and say it is okay to be #2 - we try harder






36. Look for drawbacks. Ultimately you make the decision.






37. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






38. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






39. Numerical based on random sample of target market (can be projected to a larger population)






40. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






41. Sales promotion - direct marketing - public relations - event marketing - promotion products.






42. The category that didn't exist before and then positions the new product as best in that category






43. Sales are - bring clients in and keep them - represent consumer and client






44. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






45. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






46. The average number of times an individual is exposed to a message






47. Google - performance based - page location based on keyword auction.






48. Resume - creativity - internships - stand out.






49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






50. Promotes the brand along one dimension of superiority (all-temperature Cheer)