Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google - performance based - page location based on keyword auction.






2. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






3. In most consumers there is #1






4. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






6. Support sales efforts - encourages 3rd party effort






7. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






8. Make product more valuable for the dealer - share in advertising costs.






9. Someone telling you about a product






10. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






12. How much is the other company spending






13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






14. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






15. Marketing gets the product out there - advertising promotes it.






16. Management functions such as: employee communication - investments - crisis management






17. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






18. Product - Price - Place - Promotion - and People

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19. The category that didn't exist before and then positions the new product as best in that category






20. Look for drawbacks. Ultimately you make the decision.






21. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






22. Elements that carry out the strategy: Ads - PR - etc.






23. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






24. Management functions such as: employee communication - investments - crisis management






25. Promotes the brand along one dimension of superiority (all-temperature Cheer)






26. Message to the people






27. Manufacturer pays for ads






28. Creative - Account - Media - and Research






29. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






31. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






32. Media Efficiency - Category Maturity - Consumer Message Overload






33. Sell a better product






34. Explorer - Artist - Judge - Warrior






35. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






36. Sales promotion - direct marketing - public relations - event marketing - promotion products.






37. Sales are - bring clients in and keep them - represent consumer and client






38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






39. Promotes the brand along one dimension of superiority (all-temperature Cheer)






40. Sales are - bring clients in and keep them - represent consumer and client






41. The category that didn't exist before and then positions the new product as best in that category






42. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






43. Manufacturer pays for ads






44. New ideas (innovations) flow through society on a predictable path 'S curve'






45. Make product more valuable for the dealer - share in advertising costs.






46. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






47. Marketing gets the product out there - advertising promotes it.






48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






49. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






50. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research