Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google - performance based - page location based on keyword auction.






2. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






3. Find the 'raw materials' facts - concepts etc.






4. Explorer - Artist - Judge - Warrior






5. Google - performance based - page location based on keyword auction.






6. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






7. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






8. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






9. Put themselves against the #1 and say it is okay to be #2 - we try harder






10. Someone telling you about a product






11. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






12. Management functions such as: employee communication - investments - crisis management






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. The category that didn't exist before and then positions the new product as best in that category






15. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






16. Support sales efforts - encourages 3rd party effort






17. Message to the people






18. Sell a better product






19. A percentage of sales






20. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






21. Planned series of ads






22. The average number of times an individual is exposed to a message






23. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






24. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






25. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






26. Consumer - Cost - Convenience - Communication

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27. Manufacturer pays for ads






28. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






29. Sales are - bring clients in and keep them - represent consumer and client






30. Marketing gets the product out there - advertising promotes it.






31. Promotes the brand along one dimension of superiority (all-temperature Cheer)






32. Put themselves against the #1 and say it is okay to be #2 - we try harder






33. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






34. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






35. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






36. What have we spent on in the past






37. Sales are - bring clients in and keep them - represent consumer and client






38. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






39. A percentage of sales






40. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






41. Planned series of ads






42. Account management - creative - media planning - media buying.






43. Product - Price - Place - Promotion - and People

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44. Resume - creativity - internships - stand out.






45. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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46. Someone telling you about a product






47. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






48. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






49. In most consumers there is #1






50. What have we spent on in the past