Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






2. 'Buy Beware' can't believe everything you hear about a product.






3. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






4. How much is the other company spending






5. Planned series of ads






6. Make product more valuable for the dealer - share in advertising costs.






7. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






8. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






9. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






10. Corporate PR - Marking PR






11. Promotes the brand along one dimension of superiority (all-temperature Cheer)






12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






13. In most consumers there is #1






14. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






15. Creative - Account - Media - and Research






16. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






17. Support sales efforts - encourages 3rd party effort






18. Someone telling you about a product






19. Elements that carry out the strategy: Ads - PR - etc.






20. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






21. Product - Price - Place - Promotion - and People

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22. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






23. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






24. Consumer Paid Media. Cost per thousand






25. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






26. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






27. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






28. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






29. Manufacturer pays for ads






30. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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31. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






32. The average number of times an individual is exposed to a message






33. Sell a better product






34. Corporate PR - Marking PR






35. Resume - creativity - internships - stand out.






36. Explorer - Artist - Judge - Warrior






37. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






38. Make product more valuable for the dealer - share in advertising costs.






39. Google - performance based - page location based on keyword auction.






40. Evolved from hard-sell. First - Against - Niche - and New Positions






41. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






42. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






43. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






44. Sales are - bring clients in and keep them - represent consumer and client






45. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






46. The average number of times an individual is exposed to a message






47. Media Efficiency - Category Maturity - Consumer Message Overload






48. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft