Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






2. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






3. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






4. Consumer Paid Media. Cost per thousand






5. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






6. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






7. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






8. New ideas (innovations) flow through society on a predictable path 'S curve'






9. Promotes the brand along one dimension of superiority (all-temperature Cheer)






10. Consumer Paid Media. Cost per thousand






11. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






12. Sales promotion - direct marketing - public relations - event marketing - promotion products.






13. Support sales efforts - encourages 3rd party effort






14. Take the idea to battle. Implement the idea.






15. Consumer - Cost - Convenience - Communication

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16. The category that didn't exist before and then positions the new product as best in that category






17. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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19. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






20. A percentage of sales






21. Look for drawbacks. Ultimately you make the decision.






22. Evolved from hard-sell. First - Against - Niche - and New Positions






23. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






24. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






25. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






26. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






27. Corporate PR - Marking PR






28. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






29. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






30. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






31. Resume - creativity - internships - stand out.






32. Evolved from hard-sell. First - Against - Niche - and New Positions






33. Google - performance based - page location based on keyword auction.






34. Planned series of ads






35. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






36. Margin: difference between selling price and the seller's cost of goods.






37. How much is the other company spending






38. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






39. 'Buy Beware' can't believe everything you hear about a product.






40. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






41. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






42. Creative - Account - Media - and Research






43. The average number of times an individual is exposed to a message






44. Find the 'raw materials' facts - concepts etc.






45. Elements that carry out the strategy: Ads - PR - etc.






46. Media Efficiency - Category Maturity - Consumer Message Overload






47. Manufacturer pays for ads






48. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






49. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






50. Explorer - Artist - Judge - Warrior