Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






2. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






3. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






4. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






5. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






6. Media Efficiency - Category Maturity - Consumer Message Overload






7. Make product more valuable for the dealer - share in advertising costs.






8. Marketing through cellular phone






9. Google - performance based - page location based on keyword auction.






10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






11. Resume - creativity - internships - stand out.






12. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






13. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






14. Promotes the brand along one dimension of superiority (all-temperature Cheer)






15. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






16. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






17. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






18. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






19. Management functions such as: employee communication - investments - crisis management






20. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






21. Sales analysis - market research - consumer insight - and account planning






22. Account management - creative - media planning - media buying.






23. Numerical based on random sample of target market (can be projected to a larger population)






24. Management functions such as: employee communication - investments - crisis management






25. Support sales efforts - encourages 3rd party effort






26. Sell a better product






27. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






28. Media Efficiency - Category Maturity - Consumer Message Overload






29. The percentage of the audience that has the opportunity to see or hear the ad at least once.






30. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






31. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






32. Evolved from hard-sell. First - Against - Niche - and New Positions






33. Look for drawbacks. Ultimately you make the decision.






34. Message to the people






35. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






36. Find the 'raw materials' facts - concepts etc.






37. Sell a better product






38. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






39. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






40. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






43. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






44. Google - performance based - page location based on keyword auction.






45. Ads to sale ratio - Historical budgeting - competitive analysis






46. Sales are - bring clients in and keep them - represent consumer and client






47. The average number of times an individual is exposed to a message






48. Consumer Paid Media. Cost per thousand






49. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






50. Account management - creative - media planning - media buying.