Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Actions - decisions - interest - and attention






2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






3. Planned series of ads






4. Sales promotion - direct marketing - public relations - event marketing - promotion products.






5. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






6. Corporate PR - Marking PR






7. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






8. Sales analysis - market research - consumer insight - and account planning






9. Creative - Account - Media - and Research






10. The average number of times an individual is exposed to a message






11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






13. What have we spent on in the past






14. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






15. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






16. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






17. 'Buy Beware' can't believe everything you hear about a product.






18. Marketing through cellular phone






19. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






20. In most consumers there is #1






21. Resume - creativity - internships - stand out.






22. Tv and radio sell by the minute.

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23. Google - performance based - page location based on keyword auction.






24. Explorer - Artist - Judge - Warrior






25. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






26. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






27. Account management - creative - media planning - media buying.






28. Someone telling you about a product






29. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






30. The percentage of the audience that has the opportunity to see or hear the ad at least once.






31. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






32. Look for drawbacks. Ultimately you make the decision.






33. Margin: difference between selling price and the seller's cost of goods.






34. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






35. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






36. Elements that carry out the strategy: Ads - PR - etc.






37. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






38. How much is the other company spending






39. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






40. Evolved from hard-sell. First - Against - Niche - and New Positions






41. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






42. Ads to sale ratio - Historical budgeting - competitive analysis






43. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






44. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






45. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






46. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






47. Management functions such as: employee communication - investments - crisis management






48. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






49. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






50. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.