Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






2. Elements that carry out the strategy: Ads - PR - etc.






3. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






4. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






5. Evolved from hard-sell. First - Against - Niche - and New Positions






6. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






7. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






8. Sales promotion - direct marketing - public relations - event marketing - promotion products.






9. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






10. 'Buy Beware' can't believe everything you hear about a product.






11. Make product more valuable for the dealer - share in advertising costs.






12. The average number of times an individual is exposed to a message






13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






14. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






15. Someone telling you about a product






16. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






17. Message to the people






18. Margin: difference between selling price and the seller's cost of goods.






19. Support sales efforts - encourages 3rd party effort






20. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






21. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






22. Marketing through cellular phone






23. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






24. Resume - creativity - internships - stand out.






25. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






26. Sell a better product






27. Creative - Account - Media - and Research






28. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






29. Evolved from hard-sell. First - Against - Niche - and New Positions






30. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






31. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






32. What have we spent on in the past






33. 'Buy Beware' can't believe everything you hear about a product.






34. Find the 'raw materials' facts - concepts etc.






35. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






36. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






37. In most consumers there is #1






38. Put themselves against the #1 and say it is okay to be #2 - we try harder






39. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






40. Look for drawbacks. Ultimately you make the decision.






41. Product - Price - Place - Promotion - and People

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42. A percentage of sales






43. Promotes the brand along one dimension of superiority (all-temperature Cheer)






44. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






45. Marketing gets the product out there - advertising promotes it.






46. Margin: difference between selling price and the seller's cost of goods.






47. Tv and radio sell by the minute.

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48. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






49. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






50. Manufacturer pays for ads