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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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2. New ideas (innovations) flow through society on a predictable path 'S curve'
Diffusion of Innovation
IMC
Creative Dept.
Ads to Sales Ratio
3. Marketing through cellular phone
Mobile Marketing
FCB Grid
Ad Campaigns
Top Six Mega-Agency Groups
4. Account management - creative - media planning - media buying.
Roles in Ad Agency
Frequency
Word of Mouth advertising
Positioning
5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
IMC
Television
Newspapers
Sales Promotion
6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
First Position
Media Saturation
Product Placement
ROI
7. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Roles in Ad Agency
Niche Position
Marketing/Advertising
8. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Clutter
AIDA
Media Saturation
Reach
9. Consumer - Cost - Convenience - Communication
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10. Make product more valuable for the dealer - share in advertising costs.
Strategy
Trade Promotions
Future of Advertising
Newspapers
11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
People
Advertising to Children
Ethics and regulation
'Buying time'
12. Sell a better product
Rational Choice
Product
Mege-Agency Groups
Media
13. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
FCB Grid
Future of Advertising
Promotion
14. Look for drawbacks. Ultimately you make the decision.
Search Engine Marketing
Judge
Top Six Mega-Agency Groups
Outdoor Advertising
15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
FCC
Roles in Ad Agency
Artist
Promotion
16. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Marketing Services
FDA
Mege-Agency Groups
FCC
17. Look for drawbacks. Ultimately you make the decision.
Corporate PR
Artist
Newspapers
Judge
18. Message to the people
CPM
Caveat Emptor
Ratings
Media
19. Tv and radio sell by the minute.
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20. Take the idea to battle. Implement the idea.
PR/word of mouth
Warrior
Diffusion of Innovation
Ethics and regulation
21. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Event Marketing
Trade Promotions
Push Advertising
US Children's Act
22. A percentage of sales
Direct Marketing
Ads to Sales Ratio
Historical Budgeting
'Buying time'
23. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Outdoor advertising
Mege-Agency Groups
Promotion
Marketing/Advertising
24. The average number of times an individual is exposed to a message
IMC
Future of Advertising
Warrior
Frequency
25. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Media planning v. Media Buying
Caveat Emptor
Ads to Sales Ratio
FCB Grid
26. 'Buy Beware' can't believe everything you hear about a product.
CPM
Judge
Advertising Budgets
Caveat Emptor
27. Numerical based on random sample of target market (can be projected to a larger population)
Tactics
New Position
Quantitative Research
Qualitative Research
28. Media Efficiency - Category Maturity - Consumer Message Overload
Mege-Agency Groups
Ads to Sales Ratio
Challenges Facing Advertisers
Newspapers
29. Evolved from hard-sell. First - Against - Niche - and New Positions
Qualitative Research
Television
Positioning
Against Position
30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
FCB Grid
Ads to Sales Ratio
Promotion
Artist
31. Planned series of ads
Ad Campaigns
Co-op ads
Competitive Analysis
IMC
32. Manufacturer pays for ads
Co-op ads
Pull Advertising
Pull Advertising
Ad Campaigns
33. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Qualitative Research
Sales Promotion
Rational Choice
Media planning v. Media Buying
34. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Magazines
Marketing/Advertising
Television
Mege-Agency Groups
35. Corporate PR - Marking PR
Public Relations
Top Six Mega-Agency Groups
Frequency
Newspapers
36. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Marketing/Advertising
Account Management
Pull Advertising
Outdoor advertising
37. Numerical based on random sample of target market (can be projected to a larger population)
US Children's Act
Quantitative Research
Clutter
Against Position
38. Product - Price - Place - Promotion - and People
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39. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Niche Position
Top Six Mega-Agency Groups
Media planning v. Media Buying
Marketing Services Outlook
40. Sales analysis - market research - consumer insight - and account planning
Branding
Media Saturation
People
Newspapers
41. Evolved from hard-sell. First - Against - Niche - and New Positions
Entry-Level Jobs
Positioning
Diffusion of Innovation
Social Marketing
42. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Direct Marketing
Media
Marketing Services
Media Saturation
43. 'Buy Beware' can't believe everything you hear about a product.
Against Position
Entry-Level Jobs
Caveat Emptor
Account Management
44. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Push Advertising
IMC
Product Placement
45. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Radio
Media
Marketing Services
Social Marketing
46. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Future of Advertising
Mobile Marketing
Diffusion of Innovation
FTC
47. New ideas (innovations) flow through society on a predictable path 'S curve'
Diffusion of Innovation
First Position
Ratings
People
48. Tv and radio sell by the minute.
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49. Make product more valuable for the dealer - share in advertising costs.
Newspapers
Price
Diffusion of Innovation
Trade Promotions
50. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Corporate PR
Pull Advertising
Clutter
Quantitative Research