Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






2. Google - performance based - page location based on keyword auction.






3. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






4. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






5. Find the 'raw materials' facts - concepts etc.






6. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






7. Numerical based on random sample of target market (can be projected to a larger population)






8. The average number of times an individual is exposed to a message






9. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






10. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






12. Explorer - Artist - Judge - Warrior






13. Actions - decisions - interest - and attention






14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






15. Account management - creative - media planning - media buying.






16. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






17. Make product more valuable for the dealer - share in advertising costs.






18. What have we spent on in the past






19. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






20. Planned series of ads






21. Consumer - Cost - Convenience - Communication


22. Sales analysis - market research - consumer insight - and account planning






23. Google - performance based - page location based on keyword auction.






24. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






25. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






26. Support sales efforts - encourages 3rd party effort






27. Consumer - Cost - Convenience - Communication


28. The category that didn't exist before and then positions the new product as best in that category






29. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


30. How much is the other company spending






31. Sell a better product






32. Manufacturer pays for ads






33. Planned series of ads






34. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






35. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






36. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






37. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






38. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






39. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






40. 'Buy Beware' can't believe everything you hear about a product.






41. Marketing through cellular phone






42. Corporate PR - Marking PR






43. Message to the people






44. The percentage of the audience that has the opportunity to see or hear the ad at least once.






45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






46. New ideas (innovations) flow through society on a predictable path 'S curve'






47. Create ads






48. Evolved from hard-sell. First - Against - Niche - and New Positions






49. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






50. Resume - creativity - internships - stand out.