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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google - performance based - page location based on keyword auction.
Marketing Services Outlook
Diffusion of Innovation
First Position
Search Engine Marketing
2. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
FTC
Marketing Services
Mege-Agency Groups
FCB Grid
3. In most consumers there is #1
People
First Position
Sales Promotion
Caveat Emptor
4. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Outdoor Advertising
Marketing/Advertising
Product Placement
Price
5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Diffusion of Innovation
Advertising Budgets
Sales Promotion
People
6. Support sales efforts - encourages 3rd party effort
AIDA
US Children's Act
Marketing PR
Sales Promotion
7. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Historical Budgeting
Sales Promotion
Ads to Sales Ratio
Outdoor advertising
8. Make product more valuable for the dealer - share in advertising costs.
Media
Trade Promotions
Television
First Position
9. Someone telling you about a product
Word of Mouth advertising
Caveat Emptor
Marketing PR
4 C's
10. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Co-op ads
Niche Position
Social Marketing
Quantitative Research
11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Clutter
4 C's
Ethics and regulation
Warrior
12. How much is the other company spending
Product
Competitive Analysis
Social Marketing
Public Relations
13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Roles of Creative Processes
Positioning
FTC
Qualitative Research
14. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
4 C's
Future of Advertising
Creative Dept.
Diffusion of Innovation
15. Marketing gets the product out there - advertising promotes it.
Media planning v. Media Buying
Television
New Position
Marketing/Advertising
16. Management functions such as: employee communication - investments - crisis management
Against Position
Ratings
CPM
Corporate PR
17. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Artist
Corporate PR
Radio
Mobile Marketing
18. Product - Price - Place - Promotion - and People
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19. The category that didn't exist before and then positions the new product as best in that category
Co-op ads
Sales Promotion
New Position
Newspapers
20. Look for drawbacks. Ultimately you make the decision.
Reach
Sales Promotion
Judge
Roles in Ad Agency
21. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Top Six Mega-Agency Groups
Quantitative Research
FCC
Explorer
22. Elements that carry out the strategy: Ads - PR - etc.
Diffusion of Innovation
Diffusion of Innovation
Tactics
Mobile Marketing
23. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Product Placement
Mege-Agency Groups
AIDA
Newspapers
24. Management functions such as: employee communication - investments - crisis management
Ad Campaigns
AIDA
Corporate PR
Social Marketing
25. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Top Six Mega-Agency Groups
Niche Position
Quantitative Research
Mobile Marketing
26. Message to the people
Media
Frequency
Media Saturation
Push Advertising
27. Manufacturer pays for ads
Mobile Marketing
Co-op ads
Entry-Level Jobs
Explorer
28. Creative - Account - Media - and Research
Magazines
IMC
Clutter
Advrt. Agency Jobs
29. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Event Marketing
FCC
Social Marketing
Newspapers
30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Promotion
FCC
Against Position
Promotion
31. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Qualitative Research
Media Saturation
Entry-Level Jobs
Word of Mouth advertising
32. Media Efficiency - Category Maturity - Consumer Message Overload
Mege-Agency Groups
People
Challenges Facing Advertisers
Rational Choice
33. Sell a better product
Competitive Analysis
Tactics
Reach
Product
34. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Mege-Agency Groups
Tactics
PR/word of mouth
35. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
People
Judge
Ad Campaigns
Artist
36. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Magazines
Marketing Services Outlook
Trade Promotions
PR/word of mouth
37. Sales are - bring clients in and keep them - represent consumer and client
Entry-Level Jobs
Judge
IMC
Account Management
38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Qualitative Research
'Buying time'
Price
Product
39. Promotes the brand along one dimension of superiority (all-temperature Cheer)
ROI
Niche Position
FCC
IMC
40. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Judge
Artist
Ads to Sales Ratio
41. The category that didn't exist before and then positions the new product as best in that category
Television
New Position
Advrt. Agency Jobs
Diffusion of Innovation
42. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Judge
FCB Grid
Social Marketing
Roles in Ad Agency
43. Manufacturer pays for ads
Future of Advertising
Pull Advertising
Co-op ads
FDA
44. New ideas (innovations) flow through society on a predictable path 'S curve'
Roles in Ad Agency
Entry-Level Jobs
Diffusion of Innovation
FTC
45. Make product more valuable for the dealer - share in advertising costs.
Newspapers
Advertising Budgets
Trade Promotions
Challenges Facing Advertisers
46. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Pull Advertising
4 C's
Television
Direct Marketing
47. Marketing gets the product out there - advertising promotes it.
Niche Position
5 P's of Marketing
Marketing/Advertising
Advrt. Agency Jobs
48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Future of Advertising
Rational Choice
Mege-Agency Groups
Tactics
49. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Direct Marketing
Ratings
Trade Promotions
Word of Mouth advertising
50. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Clutter
Roles in Ad Agency
Media
Product Placement