Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Make product more valuable for the dealer - share in advertising costs.






2. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






3. Put themselves against the #1 and say it is okay to be #2 - we try harder






4. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






5. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






6. Explorer - Artist - Judge - Warrior






7. Numerical based on random sample of target market (can be projected to a larger population)






8. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. Marketing through cellular phone






11. Numerical based on random sample of target market (can be projected to a larger population)






12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






13. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






14. Sales are - bring clients in and keep them - represent consumer and client






15. The category that didn't exist before and then positions the new product as best in that category






16. Actions - decisions - interest - and attention






17. Someone telling you about a product






18. The average number of times an individual is exposed to a message






19. Create ads






20. Creative - Account - Media - and Research






21. Consumer Paid Media. Cost per thousand






22. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






23. Find the 'raw materials' facts - concepts etc.






24. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






27. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






30. Look for drawbacks. Ultimately you make the decision.






31. A percentage of sales






32. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






33. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






34. Creative - Account - Media - and Research






35. Sales promotion - direct marketing - public relations - event marketing - promotion products.






36. Sales promotion - direct marketing - public relations - event marketing - promotion products.






37. Tv and radio sell by the minute.

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38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






39. Support sales efforts - encourages 3rd party effort






40. Tv and radio sell by the minute.

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41. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






42. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






43. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






44. Product - Price - Place - Promotion - and People

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45. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






46. Management functions such as: employee communication - investments - crisis management






47. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






48. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






49. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






50. In most consumers there is #1