Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






2. The average number of times an individual is exposed to a message






3. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






4. Take the idea to battle. Implement the idea.






5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






6. Look for drawbacks. Ultimately you make the decision.






7. In most consumers there is #1






8. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






9. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






10. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






11. Consumer - Cost - Convenience - Communication

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12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






13. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






14. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






16. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






17. Create ads






18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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19. Ads to sale ratio - Historical budgeting - competitive analysis






20. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






22. Product - Price - Place - Promotion - and People

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23. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






24. Management functions such as: employee communication - investments - crisis management






25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






27. Sell a better product






28. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






29. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






30. Look for drawbacks. Ultimately you make the decision.






31. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






32. New ideas (innovations) flow through society on a predictable path 'S curve'






33. Evolved from hard-sell. First - Against - Niche - and New Positions






34. Marketing through cellular phone






35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






36. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






37. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






38. Consumer Paid Media. Cost per thousand






39. Management functions such as: employee communication - investments - crisis management






40. A percentage of sales






41. Tv and radio sell by the minute.

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42. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






43. Numerical based on random sample of target market (can be projected to a larger population)






44. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






46. Google - performance based - page location based on keyword auction.






47. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






48. Someone telling you about a product






49. Planned series of ads






50. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






Can you answer 50 questions in 15 minutes?



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