Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






2. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






3. Numerical based on random sample of target market (can be projected to a larger population)






4. In most consumers there is #1






5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






6. Consumer - Cost - Convenience - Communication

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7. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






8. Consumer Paid Media. Cost per thousand






9. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






10. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Sales analysis - market research - consumer insight - and account planning






13. Tv and radio sell by the minute.

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14. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






15. Sales analysis - market research - consumer insight - and account planning






16. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






17. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






18. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






19. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






20. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






21. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






22. Creative - Account - Media - and Research






23. A percentage of sales






24. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






27. The percentage of the audience that has the opportunity to see or hear the ad at least once.






28. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






29. Support sales efforts - encourages 3rd party effort






30. Elements that carry out the strategy: Ads - PR - etc.






31. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






32. Sell a better product






33. Look for drawbacks. Ultimately you make the decision.






34. Create ads






35. Manufacturer pays for ads






36. New ideas (innovations) flow through society on a predictable path 'S curve'






37. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






38. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






39. Account management - creative - media planning - media buying.






40. Media Efficiency - Category Maturity - Consumer Message Overload






41. Put themselves against the #1 and say it is okay to be #2 - we try harder






42. Resume - creativity - internships - stand out.






43. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






44. Create ads






45. Elements that carry out the strategy: Ads - PR - etc.






46. Take the idea to battle. Implement the idea.






47. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






48. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






49. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






50. The category that didn't exist before and then positions the new product as best in that category