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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Newspapers
PR/word of mouth
Roles in Ad Agency
Niche Position
2. Promotes the brand along one dimension of superiority (all-temperature Cheer)
4 C's
Reach
Niche Position
Against Position
3. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Caveat Emptor
FCB Grid
Roles of Creative Processes
Against Position
4. Message to the people
Direct Marketing
Product Placement
Media
People
5. New ideas (innovations) flow through society on a predictable path 'S curve'
Media Saturation
Diffusion of Innovation
FCC
FDA
6. The category that didn't exist before and then positions the new product as best in that category
Outdoor Advertising
Media
4 C's
New Position
7. Consumer Paid Media. Cost per thousand
Marketing Services
CPM
Caveat Emptor
Advertising Budgets
8. Message to the people
Media
Rational Choice
Marketing PR
Push Advertising
9. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Marketing Services
FTC
ROI
Roles of Creative Processes
10. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Television
Product Placement
Tactics
Direct Marketing
11. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
'Buying time'
Search Engine Marketing
Strategy
12. Manufacturer pays for ads
Search Engine Marketing
Marketing PR
Co-op ads
Media planning v. Media Buying
13. Account management - creative - media planning - media buying.
FDA
Push Advertising
FCC
Roles in Ad Agency
14. Consumer - Cost - Convenience - Communication
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15. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Media Saturation
Price
Roles in Ad Agency
Outdoor advertising
16. Ads to sale ratio - Historical budgeting - competitive analysis
Promotion
Product Placement
Advertising Budgets
Media planning v. Media Buying
17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Direct Marketing
Media Saturation
'Buying time'
Push Advertising
19. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Public Relations
Product Placement
FCB Grid
FCC
20. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
FCC
Ratings
Radio
Future of Advertising
21. Someone telling you about a product
Branding
Word of Mouth advertising
Marketing PR
Social Marketing
22. Manufacturer pays for ads
Creative Dept.
Social Marketing
Magazines
Co-op ads
23. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Outdoor advertising
Trade Promotions
Strategy
Marketing Services
24. Numerical based on random sample of target market (can be projected to a larger population)
Marketing Services
Ratings
Quantitative Research
Explorer
25. Actions - decisions - interest - and attention
Marketing PR
AIDA
Tactics
Explorer
26. Sales analysis - market research - consumer insight - and account planning
CPM
People
Outdoor Advertising
Search Engine Marketing
27. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Ethics and regulation
4 C's
FCC
Rational Choice
28. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Television
4 C's
Roles of Creative Processes
29. Google - performance based - page location based on keyword auction.
Roles of Creative Processes
Mobile Marketing
Media
Search Engine Marketing
30. Creative - Account - Media - and Research
Product
Marketing/Advertising
Mobile Marketing
Advrt. Agency Jobs
31. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
Quantitative Research
Diffusion of Innovation
Entry-Level Jobs
32. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
Entry-Level Jobs
4 C's
Diffusion of Innovation
33. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Pull Advertising
ROI
New Position
Sales Promotion
34. Margin: difference between selling price and the seller's cost of goods.
Marketing Services Outlook
Price
Reach
Ads to Sales Ratio
35. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
FCC
Radio
New Position
Advrt. Agency Jobs
36. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
Product Placement
Rational Choice
Branding
37. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
AIDA
Diffusion of Innovation
Challenges Facing Advertisers
38. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
FCB Grid
Diffusion of Innovation
Frequency
Qualitative Research
39. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Media
'Buying time'
Strategy
Marketing Services Outlook
40. The average number of times an individual is exposed to a message
US Children's Act
Newspapers
Frequency
Niche Position
41. Find the 'raw materials' facts - concepts etc.
Judge
Explorer
Marketing Services
Positioning
42. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
PR/word of mouth
Explorer
Roles in Ad Agency
Marketing Services Outlook
43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Marketing Services Outlook
Word of Mouth advertising
Advrt. Agency Jobs
Newspapers
44. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Outdoor advertising
Quantitative Research
Branding
45. The average number of times an individual is exposed to a message
Mege-Agency Groups
Frequency
Sales Promotion
New Position
46. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
IMC
Explorer
Media Saturation
47. Management functions such as: employee communication - investments - crisis management
Corporate PR
Strategy
Competitive Analysis
Tactics
48. Take the idea to battle. Implement the idea.
AIDA
Roles of Creative Processes
Warrior
Future of Advertising
49. Elements that carry out the strategy: Ads - PR - etc.
Diffusion of Innovation
Tactics
Television
Roles of Creative Processes
50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Artist
Roles in Ad Agency
FTC
Pull Advertising