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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message






2. Sales analysis - market research - consumer insight - and account planning






3. Support sales efforts - encourages 3rd party effort






4. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






5. Product - Price - Place - Promotion - and People

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6. The category that didn't exist before and then positions the new product as best in that category






7. Planned series of ads






8. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






9. Creative - Account - Media - and Research






10. Sell a better product






11. In most consumers there is #1






12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






15. Make product more valuable for the dealer - share in advertising costs.






16. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






17. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






18. Actions - decisions - interest - and attention






19. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






20. The percentage of the audience that has the opportunity to see or hear the ad at least once.






21. Find the 'raw materials' facts - concepts etc.






22. 'Buy Beware' can't believe everything you hear about a product.






23. Consumer Paid Media. Cost per thousand






24. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






25. Explorer - Artist - Judge - Warrior






26. A percentage of sales






27. Sell a better product






28. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






29. Creative - Account - Media - and Research






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. Marketing gets the product out there - advertising promotes it.






32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






33. Management functions such as: employee communication - investments - crisis management






34. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






35. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






36. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






37. Message to the people






38. Resume - creativity - internships - stand out.






39. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






40. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






41. Message to the people






42. Manufacturer pays for ads






43. How much is the other company spending






44. Corporate PR - Marking PR






45. Evolved from hard-sell. First - Against - Niche - and New Positions






46. Product - Price - Place - Promotion - and People

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47. Margin: difference between selling price and the seller's cost of goods.






48. Numerical based on random sample of target market (can be projected to a larger population)






49. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.







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