Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numerical based on random sample of target market (can be projected to a larger population)






2. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






3. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






4. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






5. Evolved from hard-sell. First - Against - Niche - and New Positions






6. Actions - decisions - interest - and attention






7. Product - Price - Place - Promotion - and People

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8. Support sales efforts - encourages 3rd party effort






9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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10. Corporate PR - Marking PR






11. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






12. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






13. Sales promotion - direct marketing - public relations - event marketing - promotion products.






14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






15. Margin: difference between selling price and the seller's cost of goods.






16. Manufacturer pays for ads






17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






18. Make product more valuable for the dealer - share in advertising costs.






19. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






20. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






21. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






22. Take the idea to battle. Implement the idea.






23. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






24. The percentage of the audience that has the opportunity to see or hear the ad at least once.






25. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






26. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






27. Resume - creativity - internships - stand out.






28. The average number of times an individual is exposed to a message






29. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. Create ads






32. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






33. Elements that carry out the strategy: Ads - PR - etc.






34. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






35. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






36. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






37. Actions - decisions - interest - and attention






38. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






39. Margin: difference between selling price and the seller's cost of goods.






40. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






41. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






42. Look for drawbacks. Ultimately you make the decision.






43. Product - Price - Place - Promotion - and People

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44. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






45. Find the 'raw materials' facts - concepts etc.






46. Sales promotion - direct marketing - public relations - event marketing - promotion products.






47. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






48. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






49. 'Buy Beware' can't believe everything you hear about a product.






50. Put themselves against the #1 and say it is okay to be #2 - we try harder