Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1






2. Someone telling you about a product






3. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






4. Explorer - Artist - Judge - Warrior






5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






6. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






7. Sales promotion - direct marketing - public relations - event marketing - promotion products.






8. A percentage of sales






9. Consumer - Cost - Convenience - Communication

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10. Elements that carry out the strategy: Ads - PR - etc.






11. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






13. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






14. Actions - decisions - interest - and attention






15. Product - Price - Place - Promotion - and People

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16. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






17. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






18. Marketing gets the product out there - advertising promotes it.






19. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






20. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






22. Resume - creativity - internships - stand out.






23. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






24. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






25. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






26. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






27. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






28. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






29. Sales are - bring clients in and keep them - represent consumer and client






30. Margin: difference between selling price and the seller's cost of goods.






31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






32. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






33. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






35. Support sales efforts - encourages 3rd party effort






36. Consumer Paid Media. Cost per thousand






37. Explorer - Artist - Judge - Warrior






38. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






39. Margin: difference between selling price and the seller's cost of goods.






40. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






41. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






42. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






43. Create ads






44. Manufacturer pays for ads






45. Ads to sale ratio - Historical budgeting - competitive analysis






46. Elements that carry out the strategy: Ads - PR - etc.






47. The percentage of the audience that has the opportunity to see or hear the ad at least once.






48. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






49. Make product more valuable for the dealer - share in advertising costs.






50. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.