Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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2. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






3. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






4. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






5. Consumer - Cost - Convenience - Communication

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6. Product - Price - Place - Promotion - and People

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7. Manufacturer pays for ads






8. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






9. Actions - decisions - interest - and attention






10. Someone telling you about a product






11. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






12. Account management - creative - media planning - media buying.






13. Corporate PR - Marking PR






14. The average number of times an individual is exposed to a message






15. Management functions such as: employee communication - investments - crisis management






16. What have we spent on in the past






17. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






18. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






19. Resume - creativity - internships - stand out.






20. Sales promotion - direct marketing - public relations - event marketing - promotion products.






21. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






22. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






23. 'Buy Beware' can't believe everything you hear about a product.






24. Numerical based on random sample of target market (can be projected to a larger population)






25. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






26. Marketing gets the product out there - advertising promotes it.






27. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






28. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






29. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






30. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






31. Consumer Paid Media. Cost per thousand






32. Creative - Account - Media - and Research






33. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






35. Sales analysis - market research - consumer insight - and account planning






36. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






37. Support sales efforts - encourages 3rd party effort






38. The category that didn't exist before and then positions the new product as best in that category






39. Promotes the brand along one dimension of superiority (all-temperature Cheer)






40. How much is the other company spending






41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






42. Promotes the brand along one dimension of superiority (all-temperature Cheer)






43. Message to the people






44. Look for drawbacks. Ultimately you make the decision.






45. Sales promotion - direct marketing - public relations - event marketing - promotion products.






46. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






47. Support sales efforts - encourages 3rd party effort






48. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






49. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






50. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent