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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product - Price - Place - Promotion - and People
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2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Caveat Emptor
FTC
Corporate PR
5 P's of Marketing
3. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
First Position
Rational Choice
Marketing Services Outlook
Push Advertising
4. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
FTC
Clutter
Event Marketing
5. Marketing through cellular phone
Media Saturation
Mobile Marketing
Sales Promotion
Outdoor advertising
6. Explorer - Artist - Judge - Warrior
New Position
Roles of Creative Processes
Search Engine Marketing
Promotion
7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Co-op ads
New Position
Direct Marketing
FDA
8. Elements that carry out the strategy: Ads - PR - etc.
Artist
First Position
Marketing Services Outlook
Tactics
9. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Caveat Emptor
Tactics
Ratings
Rational Choice
10. In most consumers there is #1
Marketing Services Outlook
Media
Outdoor Advertising
First Position
11. Sales analysis - market research - consumer insight - and account planning
Judge
Price
Magazines
People
12. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Product
Creative Dept.
Trade Promotions
Radio
13. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Tactics
'Buying time'
Reach
Niche Position
14. Create ads
Co-op ads
Product
Competitive Analysis
Creative Dept.
15. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Challenges Facing Advertisers
Media
FTC
Promotion
16. A percentage of sales
Radio
Ethics and regulation
Direct Marketing
Ads to Sales Ratio
17. The category that didn't exist before and then positions the new product as best in that category
Television
Niche Position
New Position
Product
18. Sell a better product
Direct Marketing
Product
Co-op ads
Public Relations
19. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
FCB Grid
Sales Promotion
First Position
20. Product - Price - Place - Promotion - and People
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21. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
'Buying time'
ROI
Ad Campaigns
22. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Tactics
New Position
Top Six Mega-Agency Groups
23. Evolved from hard-sell. First - Against - Niche - and New Positions
Corporate PR
Co-op ads
US Children's Act
Positioning
24. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
'Buying time'
Historical Budgeting
Product
25. Message to the people
Media
Account Management
Ad Campaigns
Magazines
26. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Pull Advertising
Rational Choice
Outdoor Advertising
Warrior
27. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Media
Judge
Marketing Services
Outdoor Advertising
28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Mege-Agency Groups
Product Placement
Public Relations
Promotion
29. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Historical Budgeting
Roles of Creative Processes
FCB Grid
30. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
People
Creative Dept.
Top Six Mega-Agency Groups
Television
31. Find the 'raw materials' facts - concepts etc.
Trade Promotions
Explorer
Media planning v. Media Buying
People
32. Put themselves against the #1 and say it is okay to be #2 - we try harder
Tactics
Against Position
Roles in Ad Agency
Historical Budgeting
33. Account management - creative - media planning - media buying.
Television
Sales Promotion
Roles in Ad Agency
Against Position
34. Consumer - Cost - Convenience - Communication
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35. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Price
Event Marketing
Top Six Mega-Agency Groups
36. Creative - Account - Media - and Research
Caveat Emptor
Sales Promotion
Advrt. Agency Jobs
Media
37. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Rational Choice
Media planning v. Media Buying
Competitive Analysis
38. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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39. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Mege-Agency Groups
Advrt. Agency Jobs
Push Advertising
40. Sales are - bring clients in and keep them - represent consumer and client
IMC
Strategy
Ethics and regulation
Account Management
41. Resume - creativity - internships - stand out.
Product Placement
FTC
Entry-Level Jobs
Ethics and regulation
42. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Radio
Push Advertising
Diffusion of Innovation
US Children's Act
43. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Trade Promotions
Marketing Services Outlook
FCC
Branding
44. Margin: difference between selling price and the seller's cost of goods.
Price
'Buying time'
Quantitative Research
Ethics and regulation
45. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Against Position
Magazines
Entry-Level Jobs
Sales Promotion
46. Support sales efforts - encourages 3rd party effort
Diffusion of Innovation
Judge
Marketing PR
CPM
47. Actions - decisions - interest - and attention
Marketing PR
Strategy
Advertising to Children
AIDA
48. Elements that carry out the strategy: Ads - PR - etc.
Ratings
Marketing Services Outlook
ROI
Tactics
49. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Product Placement
Outdoor advertising
FDA
Trade Promotions
50. What have we spent on in the past
Sales Promotion
Historical Budgeting
Product Placement
ROI
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