Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






2. Tv and radio sell by the minute.

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3. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






4. In most consumers there is #1






5. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






6. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






7. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






8. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






9. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






10. Consumer - Cost - Convenience - Communication

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11. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






12. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






13. Numerical based on random sample of target market (can be projected to a larger population)






14. Explorer - Artist - Judge - Warrior






15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






16. Sales promotion - direct marketing - public relations - event marketing - promotion products.






17. A percentage of sales






18. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






19. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






20. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






21. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






22. Management functions such as: employee communication - investments - crisis management






23. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






24. Put themselves against the #1 and say it is okay to be #2 - we try harder






25. Make product more valuable for the dealer - share in advertising costs.






26. Actions - decisions - interest - and attention






27. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






28. Message to the people






29. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






30. Tv and radio sell by the minute.

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31. Support sales efforts - encourages 3rd party effort






32. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






33. Support sales efforts - encourages 3rd party effort






34. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






35. Actions - decisions - interest - and attention






36. Sales are - bring clients in and keep them - represent consumer and client






37. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






38. The category that didn't exist before and then positions the new product as best in that category






39. Put themselves against the #1 and say it is okay to be #2 - we try harder






40. Create ads






41. 'Buy Beware' can't believe everything you hear about a product.






42. Find the 'raw materials' facts - concepts etc.






43. New ideas (innovations) flow through society on a predictable path 'S curve'






44. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






45. Sell a better product






46. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






47. Corporate PR - Marking PR






48. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






49. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






50. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.