Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Planned series of ads






2. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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3. Support sales efforts - encourages 3rd party effort






4. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






5. Elements that carry out the strategy: Ads - PR - etc.






6. The average number of times an individual is exposed to a message






7. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






8. Account management - creative - media planning - media buying.






9. Manufacturer pays for ads






10. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






11. Margin: difference between selling price and the seller's cost of goods.






12. Management functions such as: employee communication - investments - crisis management






13. Tv and radio sell by the minute.

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14. Resume - creativity - internships - stand out.






15. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






16. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






17. Marketing through cellular phone






18. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






19. Put themselves against the #1 and say it is okay to be #2 - we try harder






20. Numerical based on random sample of target market (can be projected to a larger population)






21. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






22. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






23. Evolved from hard-sell. First - Against - Niche - and New Positions






24. Google - performance based - page location based on keyword auction.






25. Product - Price - Place - Promotion - and People

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26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






27. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






28. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






29. Put themselves against the #1 and say it is okay to be #2 - we try harder






30. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






31. Find the 'raw materials' facts - concepts etc.






32. Find the 'raw materials' facts - concepts etc.






33. Margin: difference between selling price and the seller's cost of goods.






34. Ads to sale ratio - Historical budgeting - competitive analysis






35. Resume - creativity - internships - stand out.






36. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






37. The category that didn't exist before and then positions the new product as best in that category






38. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






39. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






40. Create ads






41. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






42. Sales promotion - direct marketing - public relations - event marketing - promotion products.






43. Tv and radio sell by the minute.

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44. A percentage of sales






45. New ideas (innovations) flow through society on a predictable path 'S curve'






46. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






47. Google - performance based - page location based on keyword auction.






48. In most consumers there is #1






49. Actions - decisions - interest - and attention






50. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience