Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message






2. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






3. Look for drawbacks. Ultimately you make the decision.






4. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






5. The percentage of the audience that has the opportunity to see or hear the ad at least once.






6. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






7. The average number of times an individual is exposed to a message






8. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Explorer - Artist - Judge - Warrior






11. Message to the people






12. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






13. Numerical based on random sample of target market (can be projected to a larger population)






14. Media Efficiency - Category Maturity - Consumer Message Overload






15. What have we spent on in the past






16. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






17. Consumer Paid Media. Cost per thousand






18. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






19. How much is the other company spending






20. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






21. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






22. Sales analysis - market research - consumer insight - and account planning






23. Margin: difference between selling price and the seller's cost of goods.






24. A percentage of sales






25. Management functions such as: employee communication - investments - crisis management






26. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






27. New ideas (innovations) flow through society on a predictable path 'S curve'






28. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






29. Resume - creativity - internships - stand out.






30. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






31. Look for drawbacks. Ultimately you make the decision.






32. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






33. Consumer Paid Media. Cost per thousand






34. The category that didn't exist before and then positions the new product as best in that category






35. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






36. Creative - Account - Media - and Research






37. The percentage of the audience that has the opportunity to see or hear the ad at least once.






38. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






40. Elements that carry out the strategy: Ads - PR - etc.






41. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






42. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






43. Media Efficiency - Category Maturity - Consumer Message Overload






44. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






45. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






46. Account management - creative - media planning - media buying.






47. Manufacturer pays for ads






48. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






49. The category that didn't exist before and then positions the new product as best in that category






50. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels