Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






2. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






3. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






4. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






6. Management functions such as: employee communication - investments - crisis management






7. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






8. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






9. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






10. Elements that carry out the strategy: Ads - PR - etc.






11. Someone telling you about a product






12. Manufacturer pays for ads






13. Sell a better product






14. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






15. Explorer - Artist - Judge - Warrior






16. Consumer Paid Media. Cost per thousand






17. Margin: difference between selling price and the seller's cost of goods.






18. Look for drawbacks. Ultimately you make the decision.






19. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






20. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






21. Look for drawbacks. Ultimately you make the decision.






22. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






23. Evolved from hard-sell. First - Against - Niche - and New Positions






24. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






25. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






26. In most consumers there is #1






27. Resume - creativity - internships - stand out.






28. Corporate PR - Marking PR






29. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






30. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






31. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






32. Actions - decisions - interest - and attention






33. Google - performance based - page location based on keyword auction.






34. New ideas (innovations) flow through society on a predictable path 'S curve'






35. 'Buy Beware' can't believe everything you hear about a product.






36. Google - performance based - page location based on keyword auction.






37. Create ads






38. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






39. Find the 'raw materials' facts - concepts etc.






40. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






41. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






42. The category that didn't exist before and then positions the new product as best in that category






43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






44. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






45. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






46. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






47. The average number of times an individual is exposed to a message






48. Support sales efforts - encourages 3rd party effort






49. Marketing through cellular phone






50. The average number of times an individual is exposed to a message