Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






2. Resume - creativity - internships - stand out.






3. Account management - creative - media planning - media buying.






4. A percentage of sales






5. 'Buy Beware' can't believe everything you hear about a product.






6. Elements that carry out the strategy: Ads - PR - etc.






7. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






9. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






10. Consumer - Cost - Convenience - Communication

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11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






13. Consumer Paid Media. Cost per thousand






14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






15. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






16. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






17. In most consumers there is #1






18. Google - performance based - page location based on keyword auction.






19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






20. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






21. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






22. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






23. Marketing gets the product out there - advertising promotes it.






24. The average number of times an individual is exposed to a message






25. Create ads






26. Tv and radio sell by the minute.

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27. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






28. Ads to sale ratio - Historical budgeting - competitive analysis






29. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






30. Take the idea to battle. Implement the idea.






31. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






32. Support sales efforts - encourages 3rd party effort






33. How much is the other company spending






34. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






35. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






36. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






37. Someone telling you about a product






38. How much is the other company spending






39. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






40. Put themselves against the #1 and say it is okay to be #2 - we try harder






41. Message to the people






42. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






43. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






44. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






45. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






46. Sales promotion - direct marketing - public relations - event marketing - promotion products.






47. Manufacturer pays for ads






48. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






49. Take the idea to battle. Implement the idea.






50. Product - Price - Place - Promotion - and People

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Can you answer 50 questions in 15 minutes?


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