Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'Buy Beware' can't believe everything you hear about a product.






2. Marketing gets the product out there - advertising promotes it.






3. Support sales efforts - encourages 3rd party effort






4. Take the idea to battle. Implement the idea.






5. Sales promotion - direct marketing - public relations - event marketing - promotion products.






6. Take the idea to battle. Implement the idea.






7. Corporate PR - Marking PR






8. A percentage of sales






9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






10. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






11. Google - performance based - page location based on keyword auction.






12. Make product more valuable for the dealer - share in advertising costs.






13. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






14. What have we spent on in the past






15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






16. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






17. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






18. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






19. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






20. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






22. Planned series of ads






23. Tv and radio sell by the minute.

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24. Create ads






25. Someone telling you about a product






26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






27. Manufacturer pays for ads






28. Media Efficiency - Category Maturity - Consumer Message Overload






29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






30. Evolved from hard-sell. First - Against - Niche - and New Positions






31. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






32. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






33. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






34. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






35. Product - Price - Place - Promotion - and People

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36. Resume - creativity - internships - stand out.






37. Promotes the brand along one dimension of superiority (all-temperature Cheer)






38. Message to the people






39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






40. New ideas (innovations) flow through society on a predictable path 'S curve'






41. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






42. How much is the other company spending






43. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






44. Explorer - Artist - Judge - Warrior






45. Account management - creative - media planning - media buying.






46. Actions - decisions - interest - and attention






47. New ideas (innovations) flow through society on a predictable path 'S curve'






48. Account management - creative - media planning - media buying.






49. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






50. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite