Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Margin: difference between selling price and the seller's cost of goods.






2. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






3. Promotes the brand along one dimension of superiority (all-temperature Cheer)






4. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






5. Sales are - bring clients in and keep them - represent consumer and client






6. Marketing gets the product out there - advertising promotes it.






7. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


8. Management functions such as: employee communication - investments - crisis management






9. The category that didn't exist before and then positions the new product as best in that category






10. The average number of times an individual is exposed to a message






11. Sales analysis - market research - consumer insight - and account planning






12. Marketing through cellular phone






13. What have we spent on in the past






14. Create ads






15. Product - Price - Place - Promotion - and People

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


16. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






17. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






18. Account management - creative - media planning - media buying.






19. Management functions such as: employee communication - investments - crisis management






20. What have we spent on in the past






21. In most consumers there is #1






22. 'Buy Beware' can't believe everything you hear about a product.






23. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






24. A percentage of sales






25. Google - performance based - page location based on keyword auction.






26. Sales are - bring clients in and keep them - represent consumer and client






27. Resume - creativity - internships - stand out.






28. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






29. Planned series of ads






30. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






31. In most consumers there is #1






32. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






33. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






34. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






35. Ads to sale ratio - Historical budgeting - competitive analysis






36. Ads to sale ratio - Historical budgeting - competitive analysis






37. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






38. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






39. How much is the other company spending






40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






41. Consumer Paid Media. Cost per thousand






42. Someone telling you about a product






43. Put themselves against the #1 and say it is okay to be #2 - we try harder






44. Message to the people






45. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






46. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






47. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






48. Numerical based on random sample of target market (can be projected to a larger population)






49. Someone telling you about a product






50. Consumer - Cost - Convenience - Communication

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183