Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Margin: difference between selling price and the seller's cost of goods.






3. Consumer - Cost - Convenience - Communication

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4. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






5. Marketing through cellular phone






6. Ads to sale ratio - Historical budgeting - competitive analysis






7. Evolved from hard-sell. First - Against - Niche - and New Positions






8. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






9. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






10. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






12. Account management - creative - media planning - media buying.






13. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






14. The category that didn't exist before and then positions the new product as best in that category






15. Planned series of ads






16. Make product more valuable for the dealer - share in advertising costs.






17. Message to the people






18. Explorer - Artist - Judge - Warrior






19. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






20. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






21. In most consumers there is #1






22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






23. New ideas (innovations) flow through society on a predictable path 'S curve'






24. A percentage of sales






25. Ads to sale ratio - Historical budgeting - competitive analysis






26. 'Buy Beware' can't believe everything you hear about a product.






27. Create ads






28. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






29. Support sales efforts - encourages 3rd party effort






30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






31. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






32. Someone telling you about a product






33. Look for drawbacks. Ultimately you make the decision.






34. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






35. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






36. Promotes the brand along one dimension of superiority (all-temperature Cheer)






37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






38. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






39. Sales are - bring clients in and keep them - represent consumer and client






40. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






41. In most consumers there is #1






42. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






43. The percentage of the audience that has the opportunity to see or hear the ad at least once.






44. Take the idea to battle. Implement the idea.






45. Elements that carry out the strategy: Ads - PR - etc.






46. What have we spent on in the past






47. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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48. Look for drawbacks. Ultimately you make the decision.






49. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






50. Creative - Account - Media - and Research