Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consumer Paid Media. Cost per thousand






2. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






3. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






4. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






5. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






6. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






7. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






8. Look for drawbacks. Ultimately you make the decision.






9. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






10. Make product more valuable for the dealer - share in advertising costs.






11. The average number of times an individual is exposed to a message






12. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






13. Marketing gets the product out there - advertising promotes it.






14. What have we spent on in the past






15. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






16. Sales are - bring clients in and keep them - represent consumer and client






17. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






18. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






19. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






20. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






21. Explorer - Artist - Judge - Warrior






22. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






23. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






24. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






25. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






26. Media Efficiency - Category Maturity - Consumer Message Overload






27. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






28. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






29. Evolved from hard-sell. First - Against - Niche - and New Positions






30. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Sell a better product






33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






34. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






35. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






36. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






37. Creative - Account - Media - and Research






38. Consumer - Cost - Convenience - Communication

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39. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






40. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






41. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






42. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






43. Corporate PR - Marking PR






44. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






45. Consumer Paid Media. Cost per thousand






46. Someone telling you about a product






47. Tv and radio sell by the minute.

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48. How much is the other company spending






49. Message to the people






50. Actions - decisions - interest - and attention