Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research






2. The category that didn't exist before and then positions the new product as best in that category






3. Support sales efforts - encourages 3rd party effort






4. Look for drawbacks. Ultimately you make the decision.






5. Management functions such as: employee communication - investments - crisis management






6. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






7. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






8. Sales promotion - direct marketing - public relations - event marketing - promotion products.






9. Make product more valuable for the dealer - share in advertising costs.






10. Sell a better product






11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






13. Elements that carry out the strategy: Ads - PR - etc.






14. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






16. Actions - decisions - interest - and attention






17. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






18. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






19. Media Efficiency - Category Maturity - Consumer Message Overload






20. In most consumers there is #1






21. Promotes the brand along one dimension of superiority (all-temperature Cheer)






22. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






23. Message to the people






24. Promotes the brand along one dimension of superiority (all-temperature Cheer)






25. Find the 'raw materials' facts - concepts etc.






26. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






27. Explorer - Artist - Judge - Warrior






28. 'Buy Beware' can't believe everything you hear about a product.






29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






30. Make product more valuable for the dealer - share in advertising costs.






31. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






33. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






34. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






35. Sales are - bring clients in and keep them - represent consumer and client






36. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






37. 'Buy Beware' can't believe everything you hear about a product.






38. Resume - creativity - internships - stand out.






39. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






40. In most consumers there is #1






41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






42. How much is the other company spending






43. Sell a better product






44. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


45. Corporate PR - Marking PR






46. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






47. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






48. Product - Price - Place - Promotion - and People


49. Take the idea to battle. Implement the idea.






50. Tv and radio sell by the minute.