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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements that carry out the strategy: Ads - PR - etc.






2. Sales promotion - direct marketing - public relations - event marketing - promotion products.






3. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






4. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






5. Support sales efforts - encourages 3rd party effort






6. Elements that carry out the strategy: Ads - PR - etc.






7. Management functions such as: employee communication - investments - crisis management






8. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






9. Account management - creative - media planning - media buying.






10. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






11. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






12. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






13. Numerical based on random sample of target market (can be projected to a larger population)






14. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






15. Product - Price - Place - Promotion - and People

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16. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






17. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






18. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






20. Marketing through cellular phone






21. Consumer Paid Media. Cost per thousand






22. Corporate PR - Marking PR






23. Product - Price - Place - Promotion - and People

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24. Sales are - bring clients in and keep them - represent consumer and client






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






27. Message to the people






28. Actions - decisions - interest - and attention






29. Look for drawbacks. Ultimately you make the decision.






30. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






31. Google - performance based - page location based on keyword auction.






32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






33. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






34. Management functions such as: employee communication - investments - crisis management






35. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






36. Sales promotion - direct marketing - public relations - event marketing - promotion products.






37. Marketing gets the product out there - advertising promotes it.






38. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






39. Planned series of ads






40. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






41. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






42. Margin: difference between selling price and the seller's cost of goods.






43. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






44. Make product more valuable for the dealer - share in advertising costs.






45. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






46. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






47. Marketing through cellular phone






48. Google - performance based - page location based on keyword auction.






49. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






50. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent







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Can you answer 50 questions in 15 minutes?


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