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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google - performance based - page location based on keyword auction.
ROI
Radio
Ratings
Search Engine Marketing
2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
AIDA
Media Saturation
Product Placement
Strategy
3. Actions - decisions - interest - and attention
Co-op ads
AIDA
FTC
People
4. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
New Position
Historical Budgeting
Radio
FDA
5. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
FCB Grid
Co-op ads
Ads to Sales Ratio
Qualitative Research
6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
CPM
Ratings
PR/word of mouth
ROI
7. Promotes the brand along one dimension of superiority (all-temperature Cheer)
ROI
Positioning
Niche Position
Tactics
8. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Advertising Budgets
FCC
Radio
FDA
9. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Historical Budgeting
FDA
Clutter
Push Advertising
10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Co-op ads
Roles in Ad Agency
Quantitative Research
11. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
Against Position
Magazines
Mobile Marketing
12. Creative - Account - Media - and Research
Newspapers
Advrt. Agency Jobs
Magazines
Advertising to Children
13. Sales analysis - market research - consumer insight - and account planning
People
PR/word of mouth
Trade Promotions
Advertising to Children
14. 'Buy Beware' can't believe everything you hear about a product.
Price
Caveat Emptor
Advertising Budgets
Marketing/Advertising
15. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Direct Marketing
Trade Promotions
Mobile Marketing
16. Margin: difference between selling price and the seller's cost of goods.
Public Relations
Event Marketing
Against Position
Price
17. Marketing gets the product out there - advertising promotes it.
Roles of Creative Processes
Marketing/Advertising
Radio
US Children's Act
18. Ads to sale ratio - Historical budgeting - competitive analysis
Search Engine Marketing
Diffusion of Innovation
Advertising Budgets
Competitive Analysis
19. The average number of times an individual is exposed to a message
Quantitative Research
Product Placement
Push Advertising
Frequency
20. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Trade Promotions
Push Advertising
5 P's of Marketing
Social Marketing
21. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Future of Advertising
Direct Marketing
Warrior
Product Placement
23. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Co-op ads
Rational Choice
Marketing Services
Judge
24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media Saturation
Clutter
Diffusion of Innovation
Top Six Mega-Agency Groups
25. Message to the people
Reach
Public Relations
Media
Niche Position
26. Actions - decisions - interest - and attention
Clutter
Co-op ads
Account Management
AIDA
27. Consumer Paid Media. Cost per thousand
4 C's
Artist
Tactics
CPM
28. Manufacturer pays for ads
Co-op ads
Warrior
New Position
Radio
29. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
FCB Grid
Quantitative Research
Corporate PR
30. Account management - creative - media planning - media buying.
Roles in Ad Agency
Tactics
Top Six Mega-Agency Groups
Qualitative Research
31. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Product
FCC
Television
32. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Corporate PR
FCB Grid
Artist
Clutter
33. Product - Price - Place - Promotion - and People
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34. Elements that carry out the strategy: Ads - PR - etc.
ROI
Tactics
Corporate PR
Future of Advertising
35. Find the 'raw materials' facts - concepts etc.
Sales Promotion
Price
Explorer
Entry-Level Jobs
36. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Marketing Services Outlook
Tactics
Newspapers
Advertising to Children
37. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Tactics
Magazines
Marketing Services
38. How much is the other company spending
Competitive Analysis
Ethics and regulation
New Position
Radio
39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Creative Dept.
Direct Marketing
New Position
40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Against Position
Outdoor Advertising
Media planning v. Media Buying
41. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Frequency
Entry-Level Jobs
Corporate PR
42. Consumer - Cost - Convenience - Communication
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43. New ideas (innovations) flow through society on a predictable path 'S curve'
Social Marketing
Diffusion of Innovation
Reach
Artist
44. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
PR/word of mouth
Magazines
Caveat Emptor
Reach
45. Resume - creativity - internships - stand out.
Push Advertising
Positioning
Entry-Level Jobs
Outdoor advertising
46. Planned series of ads
Caveat Emptor
Creative Dept.
Ad Campaigns
Media planning v. Media Buying
47. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Strategy
Warrior
Mege-Agency Groups
Product Placement
48. Look for drawbacks. Ultimately you make the decision.
Judge
ROI
Historical Budgeting
Trade Promotions
49. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Pull Advertising
Product Placement
Mobile Marketing
Corporate PR
50. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Future of Advertising
Search Engine Marketing
Ethics and regulation
First Position