Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






2. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






3. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






4. The average number of times an individual is exposed to a message






5. Corporate PR - Marking PR






6. Someone telling you about a product






7. Product - Price - Place - Promotion - and People

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8. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






9. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






10. Someone telling you about a product






11. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






12. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






13. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






14. Margin: difference between selling price and the seller's cost of goods.






15. Promotes the brand along one dimension of superiority (all-temperature Cheer)






16. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






17. Explorer - Artist - Judge - Warrior






18. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






19. Manufacturer pays for ads






20. The category that didn't exist before and then positions the new product as best in that category






21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






22. Numerical based on random sample of target market (can be projected to a larger population)






23. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






24. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






25. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






26. Ads to sale ratio - Historical budgeting - competitive analysis






27. Media Efficiency - Category Maturity - Consumer Message Overload






28. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






29. Sales are - bring clients in and keep them - represent consumer and client






30. Tv and radio sell by the minute.

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31. Find the 'raw materials' facts - concepts etc.






32. Sales analysis - market research - consumer insight - and account planning






33. Evolved from hard-sell. First - Against - Niche - and New Positions






34. Consumer - Cost - Convenience - Communication

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35. Find the 'raw materials' facts - concepts etc.






36. New ideas (innovations) flow through society on a predictable path 'S curve'






37. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






38. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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39. New ideas (innovations) flow through society on a predictable path 'S curve'






40. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






41. Tv and radio sell by the minute.

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42. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






43. 'Buy Beware' can't believe everything you hear about a product.






44. A percentage of sales






45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






46. Look for drawbacks. Ultimately you make the decision.






47. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






48. Create ads






49. Explorer - Artist - Judge - Warrior






50. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT







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Can you answer 50 questions in 15 minutes?


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