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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1
Outdoor Advertising
Against Position
Promotion
First Position
2. Tv and radio sell by the minute.
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3. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
ROI
Pull Advertising
Tactics
Advertising to Children
4. Take the idea to battle. Implement the idea.
Newspapers
Warrior
Artist
Niche Position
5. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Judge
Reach
Television
IMC
6. Look for drawbacks. Ultimately you make the decision.
Judge
Television
Media
Competitive Analysis
7. Take the idea to battle. Implement the idea.
Media Saturation
Diffusion of Innovation
Warrior
Quantitative Research
8. Put themselves against the #1 and say it is okay to be #2 - we try harder
Competitive Analysis
Against Position
Marketing Services Outlook
Challenges Facing Advertisers
9. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
PR/word of mouth
Word of Mouth advertising
Diffusion of Innovation
Advrt. Agency Jobs
10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Ratings
Mobile Marketing
Strategy
Media Saturation
11. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Warrior
Promotion
Ethics and regulation
Tactics
12. Create ads
Creative Dept.
Challenges Facing Advertisers
Roles of Creative Processes
Tactics
13. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Radio
Reach
Mobile Marketing
14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Mege-Agency Groups
Explorer
Rational Choice
Promotion
15. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
Product Placement
Account Management
Mobile Marketing
16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Ratings
PR/word of mouth
Direct Marketing
Reach
17. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Rational Choice
Qualitative Research
Warrior
Roles of Creative Processes
18. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Product
Ethics and regulation
IMC
Against Position
19. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Artist
5 P's of Marketing
Ethics and regulation
FCC
20. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Account Management
Judge
Mege-Agency Groups
21. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
FDA
ROI
First Position
Artist
22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Top Six Mega-Agency Groups
Ratings
Explorer
23. The average number of times an individual is exposed to a message
Top Six Mega-Agency Groups
Branding
Judge
Frequency
24. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Clutter
Price
Pull Advertising
25. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Media Saturation
Radio
4 C's
AIDA
26. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Entry-Level Jobs
Ratings
Competitive Analysis
27. Resume - creativity - internships - stand out.
Entry-Level Jobs
FTC
Media
Promotion
28. Management functions such as: employee communication - investments - crisis management
Challenges Facing Advertisers
Corporate PR
Diffusion of Innovation
Advrt. Agency Jobs
29. Numerical based on random sample of target market (can be projected to a larger population)
5 P's of Marketing
Tactics
Push Advertising
Quantitative Research
30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Positioning
Diffusion of Innovation
FCC
5 P's of Marketing
31. Planned series of ads
Marketing Services Outlook
Judge
Rational Choice
Ad Campaigns
32. Message to the people
Media
Strategy
Public Relations
Rational Choice
33. Media Efficiency - Category Maturity - Consumer Message Overload
Ad Campaigns
Co-op ads
Challenges Facing Advertisers
Magazines
34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Quantitative Research
Ethics and regulation
FTC
Mege-Agency Groups
35. Make product more valuable for the dealer - share in advertising costs.
Ethics and regulation
Trade Promotions
Ratings
Marketing Services Outlook
36. Marketing through cellular phone
Explorer
FCB Grid
Mobile Marketing
Marketing/Advertising
37. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
AIDA
Advertising to Children
Qualitative Research
Top Six Mega-Agency Groups
38. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Warrior
Account Management
ROI
Niche Position
39. Consumer Paid Media. Cost per thousand
FTC
CPM
Advertising to Children
First Position
40. Margin: difference between selling price and the seller's cost of goods.
Search Engine Marketing
FTC
Price
Against Position
41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
'Buying time'
Against Position
Top Six Mega-Agency Groups
Marketing PR
42. Manufacturer pays for ads
Media Saturation
Co-op ads
Entry-Level Jobs
Social Marketing
43. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Competitive Analysis
Advertising to Children
Clutter
Sales Promotion
44. Management functions such as: employee communication - investments - crisis management
Reach
Media planning v. Media Buying
Corporate PR
People
45. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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46. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Co-op ads
Newspapers
Branding
Search Engine Marketing
47. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Explorer
Media planning v. Media Buying
Advrt. Agency Jobs
Marketing PR
48. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Frequency
Direct Marketing
4 C's
Future of Advertising
49. Someone telling you about a product
Advertising Budgets
Future of Advertising
Mobile Marketing
Word of Mouth advertising
50. How much is the other company spending
Reach
Event Marketing
Competitive Analysis
Creative Dept.