Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What have we spent on in the past






2. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






3. Explorer - Artist - Judge - Warrior






4. Find the 'raw materials' facts - concepts etc.






5. Consumer Paid Media. Cost per thousand






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. New ideas (innovations) flow through society on a predictable path 'S curve'






8. Sales are - bring clients in and keep them - represent consumer and client






9. A percentage of sales






10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






11. The category that didn't exist before and then positions the new product as best in that category






12. Marketing gets the product out there - advertising promotes it.






13. Media Efficiency - Category Maturity - Consumer Message Overload






14. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






15. The average number of times an individual is exposed to a message






16. Consumer - Cost - Convenience - Communication

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


17. Create ads






18. Evolved from hard-sell. First - Against - Niche - and New Positions






19. A percentage of sales






20. Numerical based on random sample of target market (can be projected to a larger population)






21. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






22. Ads to sale ratio - Historical budgeting - competitive analysis






23. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






24. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






25. Promotes the brand along one dimension of superiority (all-temperature Cheer)






26. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






27. Resume - creativity - internships - stand out.






28. Account management - creative - media planning - media buying.






29. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






30. Message to the people






31. What have we spent on in the past






32. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






33. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






34. Marketing gets the product out there - advertising promotes it.






35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






36. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






37. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






38. Corporate PR - Marking PR






39. Elements that carry out the strategy: Ads - PR - etc.






40. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






41. Look for drawbacks. Ultimately you make the decision.






42. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






43. Create ads






44. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






45. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






46. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






47. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






48. Take the idea to battle. Implement the idea.






49. Management functions such as: employee communication - investments - crisis management






50. Evolved from hard-sell. First - Against - Niche - and New Positions







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests