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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Efficiency - Category Maturity - Consumer Message Overload
Warrior
Marketing PR
Challenges Facing Advertisers
Promotion
2. Look for drawbacks. Ultimately you make the decision.
Explorer
IMC
Media
Judge
3. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Strategy
Ratings
Push Advertising
4. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Roles in Ad Agency
CPM
Marketing Services
Marketing Services Outlook
5. Resume - creativity - internships - stand out.
Entry-Level Jobs
Promotion
Strategy
Media planning v. Media Buying
6. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Niche Position
Artist
Price
7. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Price
Ethics and regulation
FCC
Marketing Services Outlook
8. 'Buy Beware' can't believe everything you hear about a product.
Reach
Account Management
Historical Budgeting
Caveat Emptor
9. Management functions such as: employee communication - investments - crisis management
Clutter
Product
Corporate PR
Newspapers
10. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Caveat Emptor
FTC
Event Marketing
11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Media Saturation
Word of Mouth advertising
Ads to Sales Ratio
12. Numerical based on random sample of target market (can be projected to a larger population)
4 C's
Future of Advertising
Quantitative Research
Marketing/Advertising
13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Clutter
AIDA
CPM
14. Find the 'raw materials' facts - concepts etc.
Outdoor Advertising
Account Management
Sales Promotion
Explorer
15. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Quantitative Research
Sales Promotion
Co-op ads
FCC
16. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Advrt. Agency Jobs
FDA
Promotion
Diffusion of Innovation
17. Tv and radio sell by the minute.
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18. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Challenges Facing Advertisers
Push Advertising
Future of Advertising
Social Marketing
19. Sell a better product
Product
Push Advertising
Trade Promotions
Search Engine Marketing
20. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Price
ROI
Newspapers
Mege-Agency Groups
21. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
FCC
Media
First Position
22. In most consumers there is #1
FDA
First Position
Outdoor Advertising
Word of Mouth advertising
23. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
US Children's Act
FDA
Mobile Marketing
FTC
24. Support sales efforts - encourages 3rd party effort
Reach
Roles of Creative Processes
IMC
Marketing PR
25. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Trade Promotions
Television
PR/word of mouth
Mege-Agency Groups
26. Margin: difference between selling price and the seller's cost of goods.
Price
Positioning
Marketing Services
5 P's of Marketing
27. The average number of times an individual is exposed to a message
Marketing Services
Frequency
Product Placement
Niche Position
28. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media Saturation
Rational Choice
Clutter
Ad Campaigns
29. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Sales Promotion
Direct Marketing
Advrt. Agency Jobs
30. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Direct Marketing
Media Saturation
Outdoor advertising
Entry-Level Jobs
31. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
Against Position
Niche Position
Marketing Services Outlook
32. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Ad Campaigns
PR/word of mouth
Top Six Mega-Agency Groups
Branding
33. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Frequency
Advrt. Agency Jobs
Account Management
34. Look for drawbacks. Ultimately you make the decision.
Diffusion of Innovation
Search Engine Marketing
Judge
Creative Dept.
35. Ads to sale ratio - Historical budgeting - competitive analysis
PR/word of mouth
Advertising Budgets
Public Relations
Ads to Sales Ratio
36. Consumer Paid Media. Cost per thousand
Trade Promotions
AIDA
FCC
CPM
37. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Newspapers
Promotion
Advertising to Children
38. Account management - creative - media planning - media buying.
IMC
Entry-Level Jobs
Warrior
Roles in Ad Agency
39. Consumer Paid Media. Cost per thousand
Reach
Ad Campaigns
CPM
Marketing/Advertising
40. Support sales efforts - encourages 3rd party effort
FCB Grid
Roles of Creative Processes
Qualitative Research
Marketing PR
41. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Product
5 P's of Marketing
Product Placement
Ethics and regulation
42. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Magazines
FCB Grid
Search Engine Marketing
Media Saturation
43. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Quantitative Research
Ratings
Ethics and regulation
Media planning v. Media Buying
44. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
First Position
Price
Push Advertising
Product
45. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
4 C's
Push Advertising
Trade Promotions
Magazines
46. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services Outlook
FDA
First Position
Marketing Services
47. Someone telling you about a product
Positioning
Word of Mouth advertising
Quantitative Research
Qualitative Research
48. Planned series of ads
Price
Roles of Creative Processes
Entry-Level Jobs
Ad Campaigns
49. Put themselves against the #1 and say it is okay to be #2 - we try harder
Mobile Marketing
ROI
Against Position
Marketing Services Outlook
50. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Pull Advertising
Advrt. Agency Jobs
Advertising Budgets
Diffusion of Innovation
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