Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tv and radio sell by the minute.

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2. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






3. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






4. Numerical based on random sample of target market (can be projected to a larger population)






5. Sell a better product






6. Management functions such as: employee communication - investments - crisis management






7. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






8. Media Efficiency - Category Maturity - Consumer Message Overload






9. Support sales efforts - encourages 3rd party effort






10. How much is the other company spending






11. 'Buy Beware' can't believe everything you hear about a product.






12. Actions - decisions - interest - and attention






13. What have we spent on in the past






14. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






16. A percentage of sales






17. Margin: difference between selling price and the seller's cost of goods.






18. The percentage of the audience that has the opportunity to see or hear the ad at least once.






19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






20. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






21. Creative - Account - Media - and Research






22. Sales analysis - market research - consumer insight - and account planning






23. Take the idea to battle. Implement the idea.






24. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






25. A percentage of sales






26. Product - Price - Place - Promotion - and People

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27. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






28. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






29. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






30. 'Buy Beware' can't believe everything you hear about a product.






31. Look for drawbacks. Ultimately you make the decision.






32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






33. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






34. Marketing through cellular phone






35. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






36. Elements that carry out the strategy: Ads - PR - etc.






37. Marketing gets the product out there - advertising promotes it.






38. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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39. Make product more valuable for the dealer - share in advertising costs.






40. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






41. Margin: difference between selling price and the seller's cost of goods.






42. Marketing gets the product out there - advertising promotes it.






43. Actions - decisions - interest - and attention






44. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






45. Media Efficiency - Category Maturity - Consumer Message Overload






46. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






47. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






48. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






49. Planned series of ads






50. Account management - creative - media planning - media buying.