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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Against Position
Challenges Facing Advertisers
Account Management
Sales Promotion
2. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Social Marketing
Product
Media planning v. Media Buying
Artist
3. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Historical Budgeting
Marketing Services
Direct Marketing
4. A percentage of sales
Ethics and regulation
Ads to Sales Ratio
Media
Tactics
5. Evolved from hard-sell. First - Against - Niche - and New Positions
Newspapers
Radio
Positioning
Product Placement
6. Media Efficiency - Category Maturity - Consumer Message Overload
Trade Promotions
Sales Promotion
Challenges Facing Advertisers
FTC
7. Find the 'raw materials' facts - concepts etc.
Diffusion of Innovation
Explorer
AIDA
Push Advertising
8. Resume - creativity - internships - stand out.
First Position
Advertising to Children
Ads to Sales Ratio
Entry-Level Jobs
9. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Product
Direct Marketing
Artist
Radio
10. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Against Position
Top Six Mega-Agency Groups
PR/word of mouth
Ratings
11. Planned series of ads
Quantitative Research
Marketing Services Outlook
Ad Campaigns
Marketing Services Outlook
12. Take the idea to battle. Implement the idea.
Warrior
Price
Push Advertising
Branding
13. Resume - creativity - internships - stand out.
Against Position
Entry-Level Jobs
Outdoor advertising
Warrior
14. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Mobile Marketing
Diffusion of Innovation
Television
15. Sell a better product
Product
Co-op ads
Media Saturation
Diffusion of Innovation
16. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Sales Promotion
Strategy
Product
17. Marketing through cellular phone
Mobile Marketing
PR/word of mouth
Promotion
Creative Dept.
18. Account management - creative - media planning - media buying.
'Buying time'
Challenges Facing Advertisers
Roles in Ad Agency
Corporate PR
19. Evolved from hard-sell. First - Against - Niche - and New Positions
Frequency
Direct Marketing
Price
Positioning
20. Message to the people
Outdoor advertising
Media
Challenges Facing Advertisers
Word of Mouth advertising
21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
CPM
Media Saturation
Price
Branding
22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Newspapers
First Position
Roles in Ad Agency
Push Advertising
23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Sales Promotion
FDA
Co-op ads
Newspapers
24. Support sales efforts - encourages 3rd party effort
Marketing PR
Magazines
Roles in Ad Agency
First Position
25. Consumer Paid Media. Cost per thousand
Advrt. Agency Jobs
CPM
Competitive Analysis
Outdoor advertising
26. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
CPM
Marketing/Advertising
Product
27. Tv and radio sell by the minute.
28. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
FDA
Artist
Pull Advertising
Direct Marketing
29. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Mobile Marketing
Clutter
Marketing PR
30. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Reach
Marketing Services
FTC
Competitive Analysis
31. Message to the people
Future of Advertising
Media
Explorer
Marketing Services Outlook
32. Make product more valuable for the dealer - share in advertising costs.
Trade Promotions
Push Advertising
Co-op ads
Radio
33. Corporate PR - Marking PR
Marketing/Advertising
Radio
Public Relations
FTC
34. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
AIDA
Newspapers
FCC
Media
35. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Against Position
IMC
Search Engine Marketing
Outdoor advertising
36. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
ROI
Mege-Agency Groups
Quantitative Research
Outdoor Advertising
37. Margin: difference between selling price and the seller's cost of goods.
Price
Branding
FDA
Clutter
38. Ads to sale ratio - Historical budgeting - competitive analysis
Artist
Advertising Budgets
PR/word of mouth
Top Six Mega-Agency Groups
39. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Mege-Agency Groups
Account Management
Outdoor advertising
Television
40. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Media
Corporate PR
Clutter
FCC
41. Look for drawbacks. Ultimately you make the decision.
Trade Promotions
Search Engine Marketing
Explorer
Judge
42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Public Relations
Television
Product Placement
Media planning v. Media Buying
43. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
Media planning v. Media Buying
Corporate PR
Positioning
44. Put themselves against the #1 and say it is okay to be #2 - we try harder
First Position
Media planning v. Media Buying
Competitive Analysis
Against Position
45. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Caveat Emptor
Advertising Budgets
5 P's of Marketing
Social Marketing
46. Actions - decisions - interest - and attention
Event Marketing
Public Relations
AIDA
Frequency
47. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Judge
4 C's
Event Marketing
Push Advertising
48. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Product Placement
Magazines
Positioning
Television
49. Creative - Account - Media - and Research
US Children's Act
Frequency
Marketing/Advertising
Advrt. Agency Jobs
50. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
CPM
Account Management
Historical Budgeting