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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management functions such as: employee communication - investments - crisis management
Competitive Analysis
Challenges Facing Advertisers
Caveat Emptor
Corporate PR
2. Consumer Paid Media. Cost per thousand
Account Management
Competitive Analysis
CPM
Product
3. Corporate PR - Marking PR
AIDA
Diffusion of Innovation
Public Relations
Roles of Creative Processes
4. Creative - Account - Media - and Research
Future of Advertising
Pull Advertising
Direct Marketing
Advrt. Agency Jobs
5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
First Position
Top Six Mega-Agency Groups
Marketing Services Outlook
Creative Dept.
6. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
FCC
Search Engine Marketing
5 P's of Marketing
7. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Magazines
Outdoor advertising
Mobile Marketing
8. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
FCB Grid
Positioning
Advertising Budgets
9. Look for drawbacks. Ultimately you make the decision.
Media
Account Management
Branding
Judge
10. Google - performance based - page location based on keyword auction.
FCC
Search Engine Marketing
Newspapers
Sales Promotion
11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media Saturation
Pull Advertising
Niche Position
Promotion
12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Entry-Level Jobs
Media
Advrt. Agency Jobs
Pull Advertising
13. Planned series of ads
Outdoor advertising
Ad Campaigns
Marketing/Advertising
Direct Marketing
14. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Mobile Marketing
Marketing/Advertising
IMC
Niche Position
15. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Push Advertising
Reach
US Children's Act
Co-op ads
16. Media Efficiency - Category Maturity - Consumer Message Overload
'Buying time'
Mege-Agency Groups
First Position
Challenges Facing Advertisers
17. Someone telling you about a product
Future of Advertising
Word of Mouth advertising
AIDA
Branding
18. Product - Price - Place - Promotion - and People
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19. A percentage of sales
Television
Ad Campaigns
Promotion
Ads to Sales Ratio
20. The average number of times an individual is exposed to a message
Trade Promotions
Qualitative Research
Frequency
First Position
21. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
CPM
Price
Frequency
ROI
22. Planned series of ads
Historical Budgeting
Ad Campaigns
Top Six Mega-Agency Groups
Future of Advertising
23. Tv and radio sell by the minute.
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24. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
New Position
Roles in Ad Agency
Television
Product Placement
25. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Top Six Mega-Agency Groups
ROI
FDA
Media planning v. Media Buying
26. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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27. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Branding
Outdoor Advertising
Media planning v. Media Buying
Branding
28. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Product Placement
ROI
Challenges Facing Advertisers
Against Position
29. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Magazines
IMC
Push Advertising
FDA
30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Future of Advertising
Promotion
Product
FCC
31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
AIDA
Rational Choice
CPM
Product
32. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Ad Campaigns
Co-op ads
Search Engine Marketing
Social Marketing
33. Look for drawbacks. Ultimately you make the decision.
Mege-Agency Groups
Judge
Warrior
Television
34. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Ratings
Reach
Diffusion of Innovation
Clutter
35. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Pull Advertising
Rational Choice
Diffusion of Innovation
Frequency
36. Ads to sale ratio - Historical budgeting - competitive analysis
Diffusion of Innovation
Advertising Budgets
CPM
New Position
37. Manufacturer pays for ads
Outdoor advertising
FDA
Creative Dept.
Co-op ads
38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Strategy
Competitive Analysis
Outdoor advertising
Roles of Creative Processes
39. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
AIDA
Advertising Budgets
Promotion
Push Advertising
40. Resume - creativity - internships - stand out.
FDA
Ad Campaigns
Diffusion of Innovation
Entry-Level Jobs
41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Word of Mouth advertising
FCB Grid
Advertising to Children
People
42. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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43. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Outdoor Advertising
Clutter
Radio
Price
44. Tv and radio sell by the minute.
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45. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
FCB Grid
Newspapers
Ratings
Product Placement
46. Someone telling you about a product
IMC
Word of Mouth advertising
'Buying time'
First Position
47. Explorer - Artist - Judge - Warrior
Account Management
Ads to Sales Ratio
Roles of Creative Processes
Product
48. Elements that carry out the strategy: Ads - PR - etc.
FTC
Tactics
Event Marketing
First Position
49. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Television
Quantitative Research
Future of Advertising
Diffusion of Innovation
50. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Reach
IMC
ROI
Caveat Emptor