Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Corporate PR - Marking PR






2. Actions - decisions - interest - and attention






3. Put themselves against the #1 and say it is okay to be #2 - we try harder






4. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






5. A percentage of sales






6. Sell a better product






7. Sales promotion - direct marketing - public relations - event marketing - promotion products.






8. Management functions such as: employee communication - investments - crisis management






9. A percentage of sales






10. Product - Price - Place - Promotion - and People

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11. In most consumers there is #1






12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






13. Google - performance based - page location based on keyword auction.






14. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






15. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






16. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






17. How much is the other company spending






18. Resume - creativity - internships - stand out.






19. Account management - creative - media planning - media buying.






20. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






21. Management functions such as: employee communication - investments - crisis management






22. Create ads






23. Message to the people






24. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






25. How much is the other company spending






26. Creative - Account - Media - and Research






27. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






28. Manufacturer pays for ads






29. The category that didn't exist before and then positions the new product as best in that category






30. The average number of times an individual is exposed to a message






31. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






32. Consumer - Cost - Convenience - Communication

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33. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






34. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






35. Sales analysis - market research - consumer insight - and account planning






36. The percentage of the audience that has the opportunity to see or hear the ad at least once.






37. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






38. What have we spent on in the past






39. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






41. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






42. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






43. Someone telling you about a product






44. Consumer - Cost - Convenience - Communication

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45. Look for drawbacks. Ultimately you make the decision.






46. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






47. Ads to sale ratio - Historical budgeting - competitive analysis






48. Evolved from hard-sell. First - Against - Niche - and New Positions






49. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






50. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research