Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1






2. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






3. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






5. Look for drawbacks. Ultimately you make the decision.






6. Consumer - Cost - Convenience - Communication

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7. What have we spent on in the past






8. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






9. Margin: difference between selling price and the seller's cost of goods.






10. Marketing through cellular phone






11. Elements that carry out the strategy: Ads - PR - etc.






12. Corporate PR - Marking PR






13. Put themselves against the #1 and say it is okay to be #2 - we try harder






14. Find the 'raw materials' facts - concepts etc.






15. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






16. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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18. Actions - decisions - interest - and attention






19. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






20. Manufacturer pays for ads






21. Sales promotion - direct marketing - public relations - event marketing - promotion products.






22. Sales analysis - market research - consumer insight - and account planning






23. Ads to sale ratio - Historical budgeting - competitive analysis






24. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






25. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






26. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






27. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






28. The average number of times an individual is exposed to a message






29. Creative - Account - Media - and Research






30. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






33. Someone telling you about a product






34. Look for drawbacks. Ultimately you make the decision.






35. Tv and radio sell by the minute.

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36. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






37. Manufacturer pays for ads






38. Sell a better product






39. Google - performance based - page location based on keyword auction.






40. Support sales efforts - encourages 3rd party effort






41. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






42. A percentage of sales






43. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






44. Message to the people






45. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






46. What have we spent on in the past






47. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






48. Create ads






49. 'Buy Beware' can't believe everything you hear about a product.






50. Sales analysis - market research - consumer insight - and account planning