Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New ideas (innovations) flow through society on a predictable path 'S curve'






2. A percentage of sales






3. Someone telling you about a product






4. Corporate PR - Marking PR






5. Creative - Account - Media - and Research






6. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






7. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






8. How much is the other company spending






9. Manufacturer pays for ads






10. Message to the people






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Evolved from hard-sell. First - Against - Niche - and New Positions






13. Marketing gets the product out there - advertising promotes it.






14. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






15. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






16. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






17. Marketing through cellular phone






18. The average number of times an individual is exposed to a message






19. Resume - creativity - internships - stand out.






20. Margin: difference between selling price and the seller's cost of goods.






21. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






22. The percentage of the audience that has the opportunity to see or hear the ad at least once.






23. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






24. Google - performance based - page location based on keyword auction.






25. Look for drawbacks. Ultimately you make the decision.






26. Put themselves against the #1 and say it is okay to be #2 - we try harder






27. Tv and radio sell by the minute.

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28. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






29. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






30. Sales analysis - market research - consumer insight - and account planning






31. Ads to sale ratio - Historical budgeting - competitive analysis






32. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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33. The average number of times an individual is exposed to a message






34. Actions - decisions - interest - and attention






35. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






36. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






37. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






38. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






39. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






40. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






41. Media Efficiency - Category Maturity - Consumer Message Overload






42. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






43. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






44. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






45. How much is the other company spending






46. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






47. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






48. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






49. Consumer Paid Media. Cost per thousand






50. Sales promotion - direct marketing - public relations - event marketing - promotion products.