Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






2. Explorer - Artist - Judge - Warrior






3. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






4. Planned series of ads






5. The percentage of the audience that has the opportunity to see or hear the ad at least once.






6. Message to the people






7. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






8. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






9. Management functions such as: employee communication - investments - crisis management






10. Elements that carry out the strategy: Ads - PR - etc.






11. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






12. Promotes the brand along one dimension of superiority (all-temperature Cheer)






13. Tv and radio sell by the minute.

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14. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






16. What have we spent on in the past






17. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






18. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






19. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






20. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






21. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






22. Product - Price - Place - Promotion - and People

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23. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






24. Tv and radio sell by the minute.

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25. Take the idea to battle. Implement the idea.






26. Consumer - Cost - Convenience - Communication

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27. Margin: difference between selling price and the seller's cost of goods.






28. Take the idea to battle. Implement the idea.






29. How much is the other company spending






30. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






31. Planned series of ads






32. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






33. New ideas (innovations) flow through society on a predictable path 'S curve'






34. Management functions such as: employee communication - investments - crisis management






35. Media Efficiency - Category Maturity - Consumer Message Overload






36. Sell a better product






37. Marketing gets the product out there - advertising promotes it.






38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






39. Manufacturer pays for ads






40. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






41. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






44. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






45. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






46. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






47. 'Buy Beware' can't believe everything you hear about a product.






48. Find the 'raw materials' facts - concepts etc.






49. Ads to sale ratio - Historical budgeting - competitive analysis






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.