Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Elements that carry out the strategy: Ads - PR - etc.






3. What have we spent on in the past






4. Management functions such as: employee communication - investments - crisis management






5. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






6. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






7. Ads to sale ratio - Historical budgeting - competitive analysis






8. Product - Price - Place - Promotion - and People

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9. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






10. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






11. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






12. In most consumers there is #1






13. 'Buy Beware' can't believe everything you hear about a product.






14. Media Efficiency - Category Maturity - Consumer Message Overload






15. How much is the other company spending






16. Someone telling you about a product






17. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






18. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






19. Resume - creativity - internships - stand out.






20. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






21. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






22. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






23. New ideas (innovations) flow through society on a predictable path 'S curve'






24. In most consumers there is #1






25. Explorer - Artist - Judge - Warrior






26. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






27. Margin: difference between selling price and the seller's cost of goods.






28. Consumer - Cost - Convenience - Communication

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29. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






30. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






31. Promotes the brand along one dimension of superiority (all-temperature Cheer)






32. Take the idea to battle. Implement the idea.






33. A percentage of sales






34. Google - performance based - page location based on keyword auction.






35. Actions - decisions - interest - and attention






36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






38. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






39. Message to the people






40. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






41. The average number of times an individual is exposed to a message






42. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






43. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






44. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






45. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






46. Margin: difference between selling price and the seller's cost of goods.






47. Management functions such as: employee communication - investments - crisis management






48. Google - performance based - page location based on keyword auction.






49. Creative - Account - Media - and Research






50. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)