Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






2. A percentage of sales






3. Management functions such as: employee communication - investments - crisis management






4. Consumer - Cost - Convenience - Communication

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5. Numerical based on random sample of target market (can be projected to a larger population)






6. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






7. Marketing gets the product out there - advertising promotes it.






8. Tv and radio sell by the minute.

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9. Sales analysis - market research - consumer insight - and account planning






10. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






11. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






12. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






13. Sell a better product






14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






15. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






16. Marketing gets the product out there - advertising promotes it.






17. Planned series of ads






18. Sell a better product






19. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






20. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






21. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






22. Look for drawbacks. Ultimately you make the decision.






23. Take the idea to battle. Implement the idea.






24. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






25. Someone telling you about a product






26. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






27. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






29. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






30. The percentage of the audience that has the opportunity to see or hear the ad at least once.






31. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






32. In most consumers there is #1






33. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






34. New ideas (innovations) flow through society on a predictable path 'S curve'






35. Take the idea to battle. Implement the idea.






36. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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37. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






38. Ads to sale ratio - Historical budgeting - competitive analysis






39. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






40. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






41. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






42. Product - Price - Place - Promotion - and People

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43. Actions - decisions - interest - and attention






44. Sales are - bring clients in and keep them - represent consumer and client






45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






46. Planned series of ads






47. What have we spent on in the past






48. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






49. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






50. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT