Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management functions such as: employee communication - investments - crisis management






2. Google - performance based - page location based on keyword auction.






3. Make product more valuable for the dealer - share in advertising costs.






4. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






5. Consumer - Cost - Convenience - Communication


6. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






7. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






8. Manufacturer pays for ads






9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






11. Find the 'raw materials' facts - concepts etc.






12. Consumer - Cost - Convenience - Communication


13. How much is the other company spending






14. Sales analysis - market research - consumer insight - and account planning






15. Sell a better product






16. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






17. Someone telling you about a product






18. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






19. Take the idea to battle. Implement the idea.






20. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






21. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






22. The percentage of the audience that has the opportunity to see or hear the ad at least once.






23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






24. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






25. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






26. Take the idea to battle. Implement the idea.






27. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






28. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






30. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






31. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






32. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






33. The category that didn't exist before and then positions the new product as best in that category






34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






35. A percentage of sales






36. Product - Price - Place - Promotion - and People


37. Create ads






38. The percentage of the audience that has the opportunity to see or hear the ad at least once.






39. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






40. Sales analysis - market research - consumer insight - and account planning






41. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






42. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






43. Account management - creative - media planning - media buying.






44. Sell a better product






45. What have we spent on in the past






46. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


47. Corporate PR - Marking PR






48. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






49. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






50. The category that didn't exist before and then positions the new product as best in that category