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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tv and radio sell by the minute.
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2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
People
Creative Dept.
FTC
'Buying time'
3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Niche Position
Search Engine Marketing
New Position
Branding
4. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Artist
Niche Position
Warrior
Roles in Ad Agency
5. The average number of times an individual is exposed to a message
Frequency
Branding
Future of Advertising
Public Relations
6. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Judge
Product Placement
Top Six Mega-Agency Groups
7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Trade Promotions
CPM
Mobile Marketing
8. Create ads
Historical Budgeting
Rational Choice
'Buying time'
Creative Dept.
9. Ads to sale ratio - Historical budgeting - competitive analysis
Word of Mouth advertising
Advertising Budgets
AIDA
Diffusion of Innovation
10. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Outdoor advertising
US Children's Act
Media Saturation
Quantitative Research
11. Find the 'raw materials' facts - concepts etc.
Caveat Emptor
Explorer
Ad Campaigns
Ads to Sales Ratio
12. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Roles in Ad Agency
Co-op ads
Mobile Marketing
Clutter
13. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
US Children's Act
Outdoor advertising
Ethics and regulation
Marketing Services
14. Management functions such as: employee communication - investments - crisis management
Account Management
CPM
Mege-Agency Groups
Corporate PR
15. Actions - decisions - interest - and attention
Ratings
AIDA
Product Placement
Marketing PR
16. Planned series of ads
Entry-Level Jobs
New Position
Ad Campaigns
Radio
17. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
AIDA
FCB Grid
Marketing PR
Advertising Budgets
18. Consumer - Cost - Convenience - Communication
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19. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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20. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Pull Advertising
ROI
Word of Mouth advertising
Ethics and regulation
21. New ideas (innovations) flow through society on a predictable path 'S curve'
Artist
Pull Advertising
Warrior
Diffusion of Innovation
22. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Push Advertising
Magazines
IMC
Tactics
23. New ideas (innovations) flow through society on a predictable path 'S curve'
Trade Promotions
Word of Mouth advertising
Clutter
Diffusion of Innovation
24. Media Efficiency - Category Maturity - Consumer Message Overload
Warrior
Competitive Analysis
Diffusion of Innovation
Challenges Facing Advertisers
25. Creative - Account - Media - and Research
Tactics
Explorer
Reach
Advrt. Agency Jobs
26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
CPM
US Children's Act
Entry-Level Jobs
Clutter
27. Numerical based on random sample of target market (can be projected to a larger population)
Top Six Mega-Agency Groups
Strategy
Quantitative Research
Judge
28. Support sales efforts - encourages 3rd party effort
Artist
Price
Corporate PR
Marketing PR
29. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Sales Promotion
Sales Promotion
Advertising to Children
30. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Trade Promotions
Marketing Services
Qualitative Research
Social Marketing
31. Ads to sale ratio - Historical budgeting - competitive analysis
Media
Advertising Budgets
Qualitative Research
Sales Promotion
32. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Artist
Marketing Services
Media Saturation
33. In most consumers there is #1
First Position
Top Six Mega-Agency Groups
Account Management
Quantitative Research
34. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Media
Advertising to Children
Roles in Ad Agency
Warrior
35. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Rational Choice
Corporate PR
IMC
36. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Newspapers
Positioning
Sales Promotion
37. Product - Price - Place - Promotion - and People
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38. Take the idea to battle. Implement the idea.
Warrior
Historical Budgeting
Product
Strategy
39. Consumer Paid Media. Cost per thousand
CPM
Artist
Advertising to Children
Warrior
40. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Branding
Pull Advertising
Ads to Sales Ratio
Diffusion of Innovation
41. Marketing gets the product out there - advertising promotes it.
CPM
Direct Marketing
Marketing/Advertising
Ratings
42. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Newspapers
Ethics and regulation
AIDA
Clutter
43. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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44. Evolved from hard-sell. First - Against - Niche - and New Positions
Positioning
Trade Promotions
ROI
Outdoor Advertising
45. Elements that carry out the strategy: Ads - PR - etc.
Historical Budgeting
Tactics
'Buying time'
Explorer
46. The average number of times an individual is exposed to a message
FTC
Frequency
Diffusion of Innovation
Product
47. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
People
Niche Position
Future of Advertising
48. Consumer Paid Media. Cost per thousand
Newspapers
CPM
People
Explorer
49. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Social Marketing
5 P's of Marketing
IMC
Advertising Budgets
50. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
'Buying time'
Diffusion of Innovation
Judge
Niche Position
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