Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






2. Sales promotion - direct marketing - public relations - event marketing - promotion products.






3. Take the idea to battle. Implement the idea.






4. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






5. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






6. Product - Price - Place - Promotion - and People

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7. Resume - creativity - internships - stand out.






8. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






9. Message to the people






10. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






11. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






12. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






15. Creative - Account - Media - and Research






16. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






17. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






18. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






19. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






20. Sales are - bring clients in and keep them - represent consumer and client






21. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






22. Someone telling you about a product






23. Ads to sale ratio - Historical budgeting - competitive analysis






24. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






25. Sell a better product






26. What have we spent on in the past






27. Numerical based on random sample of target market (can be projected to a larger population)






28. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






29. Corporate PR - Marking PR






30. Marketing through cellular phone






31. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






32. Make product more valuable for the dealer - share in advertising costs.






33. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






34. Management functions such as: employee communication - investments - crisis management






35. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






36. The category that didn't exist before and then positions the new product as best in that category






37. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






38. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






39. The average number of times an individual is exposed to a message






40. Look for drawbacks. Ultimately you make the decision.






41. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






42. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






43. How much is the other company spending






44. Planned series of ads






45. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






46. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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47. Actions - decisions - interest - and attention






48. A percentage of sales






49. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






50. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.