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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Account management - creative - media planning - media buying.
Ratings
FCB Grid
Word of Mouth advertising
Roles in Ad Agency
2. Find the 'raw materials' facts - concepts etc.
Media planning v. Media Buying
Explorer
FDA
Niche Position
3. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FCB Grid
FTC
Frequency
Qualitative Research
4. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
Mobile Marketing
Radio
ROI
5. Product - Price - Place - Promotion - and People
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6. A percentage of sales
Ads to Sales Ratio
Tactics
Advertising to Children
US Children's Act
7. Margin: difference between selling price and the seller's cost of goods.
Price
Warrior
Product Placement
FCC
8. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
FTC
Social Marketing
Diffusion of Innovation
9. What have we spent on in the past
Historical Budgeting
FCC
Top Six Mega-Agency Groups
4 C's
10. Resume - creativity - internships - stand out.
Promotion
FCC
Entry-Level Jobs
Account Management
11. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
Roles of Creative Processes
Ratings
Word of Mouth advertising
12. Google - performance based - page location based on keyword auction.
Product
Marketing/Advertising
Social Marketing
Search Engine Marketing
13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Social Marketing
Marketing PR
Word of Mouth advertising
14. Tv and radio sell by the minute.
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15. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Newspapers
Corporate PR
Clutter
Promotion
16. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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17. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Marketing Services
'Buying time'
Media planning v. Media Buying
Sales Promotion
18. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Top Six Mega-Agency Groups
Against Position
Mege-Agency Groups
Outdoor advertising
19. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
FTC
Mege-Agency Groups
Clutter
Media Saturation
20. Support sales efforts - encourages 3rd party effort
Ethics and regulation
Outdoor Advertising
Magazines
Marketing PR
21. Management functions such as: employee communication - investments - crisis management
Magazines
PR/word of mouth
'Buying time'
Corporate PR
22. New ideas (innovations) flow through society on a predictable path 'S curve'
Public Relations
Caveat Emptor
Diffusion of Innovation
Entry-Level Jobs
23. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
5 P's of Marketing
Mobile Marketing
Ethics and regulation
Marketing Services Outlook
24. Ads to sale ratio - Historical budgeting - competitive analysis
Artist
Artist
Advertising Budgets
Challenges Facing Advertisers
25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
New Position
Creative Dept.
Pull Advertising
26. Account management - creative - media planning - media buying.
Clutter
Direct Marketing
Roles in Ad Agency
Positioning
27. Creative - Account - Media - and Research
Product Placement
Roles of Creative Processes
Advrt. Agency Jobs
Creative Dept.
28. Marketing through cellular phone
Sales Promotion
Mobile Marketing
AIDA
Positioning
29. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
ROI
Roles of Creative Processes
Reach
30. Media Efficiency - Category Maturity - Consumer Message Overload
Co-op ads
Price
Media Saturation
Challenges Facing Advertisers
31. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
4 C's
FTC
Sales Promotion
Advertising to Children
32. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Historical Budgeting
Social Marketing
Push Advertising
Niche Position
33. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
ROI
Rational Choice
Radio
Historical Budgeting
34. Ads to sale ratio - Historical budgeting - competitive analysis
New Position
Diffusion of Innovation
Advertising Budgets
Artist
35. In most consumers there is #1
Advertising Budgets
Media
Product Placement
First Position
36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Branding
AIDA
FCC
Qualitative Research
37. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Marketing Services
Corporate PR
Clutter
38. What have we spent on in the past
Historical Budgeting
Marketing PR
AIDA
Media planning v. Media Buying
39. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Corporate PR
Magazines
Public Relations
Mobile Marketing
40. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Ethics and regulation
Pull Advertising
5 P's of Marketing
41. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Product Placement
Quantitative Research
Television
42. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
FTC
Event Marketing
Reach
FCC
43. Consumer Paid Media. Cost per thousand
Product Placement
Ethics and regulation
Direct Marketing
CPM
44. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Radio
Ratings
Diffusion of Innovation
ROI
45. Make product more valuable for the dealer - share in advertising costs.
Creative Dept.
IMC
Trade Promotions
Product
46. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
People
Explorer
Radio
47. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Marketing Services Outlook
Positioning
FDA
Strategy
48. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Newspapers
Roles in Ad Agency
Qualitative Research
Historical Budgeting
49. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Top Six Mega-Agency Groups
Push Advertising
IMC
Ethics and regulation
50. Elements that carry out the strategy: Ads - PR - etc.
Media planning v. Media Buying
Rational Choice
Tactics
Explorer