Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






2. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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3. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






4. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






5. Message to the people






6. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






7. Look for drawbacks. Ultimately you make the decision.






8. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






9. Promotes the brand along one dimension of superiority (all-temperature Cheer)






10. Support sales efforts - encourages 3rd party effort






11. Sell a better product






12. Numerical based on random sample of target market (can be projected to a larger population)






13. Elements that carry out the strategy: Ads - PR - etc.






14. Tv and radio sell by the minute.

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15. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






16. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






17. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






20. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






21. Support sales efforts - encourages 3rd party effort






22. Management functions such as: employee communication - investments - crisis management






23. Take the idea to battle. Implement the idea.






24. Account management - creative - media planning - media buying.






25. Resume - creativity - internships - stand out.






26. How much is the other company spending






27. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






28. Consumer Paid Media. Cost per thousand






29. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






30. Sell a better product






31. Creative - Account - Media - and Research






32. Find the 'raw materials' facts - concepts etc.






33. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






34. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






35. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






36. Media Efficiency - Category Maturity - Consumer Message Overload






37. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






38. Sales are - bring clients in and keep them - represent consumer and client






39. Corporate PR - Marking PR






40. Sales analysis - market research - consumer insight - and account planning






41. Marketing through cellular phone






42. Take the idea to battle. Implement the idea.






43. Manufacturer pays for ads






44. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






45. Margin: difference between selling price and the seller's cost of goods.






46. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






47. In most consumers there is #1






48. Google - performance based - page location based on keyword auction.






49. Planned series of ads






50. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.