Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






2. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






3. Create ads






4. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






5. Google - performance based - page location based on keyword auction.






6. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






7. Sell a better product






8. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






10. Sales analysis - market research - consumer insight - and account planning






11. Elements that carry out the strategy: Ads - PR - etc.






12. Make product more valuable for the dealer - share in advertising costs.






13. Sales analysis - market research - consumer insight - and account planning






14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






15. Numerical based on random sample of target market (can be projected to a larger population)






16. Create ads






17. In most consumers there is #1






18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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19. Management functions such as: employee communication - investments - crisis management






20. Message to the people






21. Google - performance based - page location based on keyword auction.






22. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






23. Marketing gets the product out there - advertising promotes it.






24. Find the 'raw materials' facts - concepts etc.






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Media Efficiency - Category Maturity - Consumer Message Overload






27. 'Buy Beware' can't believe everything you hear about a product.






28. Numerical based on random sample of target market (can be projected to a larger population)






29. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






30. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






31. Evolved from hard-sell. First - Against - Niche - and New Positions






32. A percentage of sales






33. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






34. Find the 'raw materials' facts - concepts etc.






35. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






36. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






37. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






38. Marketing through cellular phone






39. Support sales efforts - encourages 3rd party effort






40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






41. Corporate PR - Marking PR






42. A percentage of sales






43. The average number of times an individual is exposed to a message






44. Account management - creative - media planning - media buying.






45. Resume - creativity - internships - stand out.






46. Message to the people






47. Tv and radio sell by the minute.

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48. Margin: difference between selling price and the seller's cost of goods.






49. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






50. The percentage of the audience that has the opportunity to see or hear the ad at least once.






Can you answer 50 questions in 15 minutes?



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