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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
New Position
Against Position
Co-op ads
2. Resume - creativity - internships - stand out.
FCB Grid
Price
Entry-Level Jobs
Branding
3. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Against Position
Corporate PR
Ad Campaigns
Push Advertising
4. Creative - Account - Media - and Research
Pull Advertising
People
Marketing Services Outlook
Advrt. Agency Jobs
5. Elements that carry out the strategy: Ads - PR - etc.
Advertising to Children
Ads to Sales Ratio
Tactics
First Position
6. Find the 'raw materials' facts - concepts etc.
Explorer
Ads to Sales Ratio
Against Position
Reach
7. Create ads
Creative Dept.
Roles in Ad Agency
Price
IMC
8. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
Ethics and regulation
Ads to Sales Ratio
Advertising Budgets
9. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Price
Magazines
Niche Position
Media
10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Sales Promotion
Advertising Budgets
Marketing PR
11. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
First Position
Caveat Emptor
Word of Mouth advertising
Marketing Services
12. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Advertising Budgets
Radio
Roles of Creative Processes
IMC
13. Marketing gets the product out there - advertising promotes it.
Event Marketing
Promotion
Marketing/Advertising
Judge
14. Numerical based on random sample of target market (can be projected to a larger population)
Mobile Marketing
Entry-Level Jobs
Quantitative Research
New Position
15. Media Efficiency - Category Maturity - Consumer Message Overload
Top Six Mega-Agency Groups
Magazines
Corporate PR
Challenges Facing Advertisers
16. 'Buy Beware' can't believe everything you hear about a product.
Pull Advertising
Newspapers
Caveat Emptor
Pull Advertising
17. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
5 P's of Marketing
Search Engine Marketing
Marketing PR
FDA
18. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
FCB Grid
Magazines
Clutter
19. Marketing through cellular phone
Tactics
Co-op ads
Mobile Marketing
Strategy
20. Look for drawbacks. Ultimately you make the decision.
Judge
Social Marketing
Qualitative Research
Product
21. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Diffusion of Innovation
Positioning
Outdoor advertising
AIDA
22. Corporate PR - Marking PR
Newspapers
Promotion
Public Relations
Competitive Analysis
23. Account management - creative - media planning - media buying.
Outdoor advertising
FTC
Roles in Ad Agency
Mege-Agency Groups
24. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Advertising Budgets
Explorer
First Position
Clutter
25. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Word of Mouth advertising
Ads to Sales Ratio
Marketing Services
26. Google - performance based - page location based on keyword auction.
Trade Promotions
Search Engine Marketing
Magazines
PR/word of mouth
27. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Search Engine Marketing
FTC
Ratings
Quantitative Research
28. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
First Position
Top Six Mega-Agency Groups
Tactics
29. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Top Six Mega-Agency Groups
Product
ROI
Word of Mouth advertising
30. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Sales Promotion
Frequency
Top Six Mega-Agency Groups
Media planning v. Media Buying
31. Management functions such as: employee communication - investments - crisis management
Magazines
Positioning
Account Management
Corporate PR
32. Account management - creative - media planning - media buying.
Advertising Budgets
Rational Choice
Roles in Ad Agency
Niche Position
33. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
CPM
Artist
Outdoor Advertising
34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Judge
Entry-Level Jobs
FTC
Diffusion of Innovation
35. Tv and radio sell by the minute.
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36. What have we spent on in the past
Historical Budgeting
Social Marketing
Roles of Creative Processes
5 P's of Marketing
37. Put themselves against the #1 and say it is okay to be #2 - we try harder
Caveat Emptor
Public Relations
Against Position
Explorer
38. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
First Position
Product Placement
IMC
Event Marketing
39. Marketing through cellular phone
Mobile Marketing
Ethics and regulation
First Position
Marketing/Advertising
40. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Quantitative Research
Marketing Services Outlook
Competitive Analysis
Advertising to Children
41. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Newspapers
US Children's Act
Strategy
Sales Promotion
42. Numerical based on random sample of target market (can be projected to a larger population)
Magazines
Future of Advertising
Quantitative Research
Marketing Services
43. Message to the people
Reach
Explorer
Media
Mobile Marketing
44. Take the idea to battle. Implement the idea.
Niche Position
Warrior
Public Relations
Outdoor Advertising
45. How much is the other company spending
Outdoor Advertising
Advertising Budgets
Competitive Analysis
Advertising to Children
46. Consumer Paid Media. Cost per thousand
Warrior
Radio
CPM
Top Six Mega-Agency Groups
47. The category that didn't exist before and then positions the new product as best in that category
FCC
5 P's of Marketing
Outdoor advertising
New Position
48. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Mege-Agency Groups
Pull Advertising
FTC
Frequency
49. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Search Engine Marketing
Warrior
Pull Advertising
Magazines
50. Sales analysis - market research - consumer insight - and account planning
People
Marketing Services
Marketing Services
FTC