Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message






2. Marketing gets the product out there - advertising promotes it.






3. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






4. Margin: difference between selling price and the seller's cost of goods.






5. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






6. The average number of times an individual is exposed to a message






7. How much is the other company spending






8. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






9. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






10. Media Efficiency - Category Maturity - Consumer Message Overload






11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Consumer - Cost - Convenience - Communication

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13. Explorer - Artist - Judge - Warrior






14. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






15. Consumer - Cost - Convenience - Communication

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16. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






17. The category that didn't exist before and then positions the new product as best in that category






18. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






19. Someone telling you about a product






20. Consumer Paid Media. Cost per thousand






21. Promotes the brand along one dimension of superiority (all-temperature Cheer)






22. Product - Price - Place - Promotion - and People

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23. Account management - creative - media planning - media buying.






24. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






25. Message to the people






26. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






27. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






28. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






29. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






30. New ideas (innovations) flow through society on a predictable path 'S curve'






31. Create ads






32. Consumer Paid Media. Cost per thousand






33. Planned series of ads






34. In most consumers there is #1






35. Ads to sale ratio - Historical budgeting - competitive analysis






36. A percentage of sales






37. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






38. Manufacturer pays for ads






39. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






40. Evolved from hard-sell. First - Against - Niche - and New Positions






41. Create ads






42. Marketing through cellular phone






43. Management functions such as: employee communication - investments - crisis management






44. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






45. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






46. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






47. The percentage of the audience that has the opportunity to see or hear the ad at least once.






48. Take the idea to battle. Implement the idea.






49. Numerical based on random sample of target market (can be projected to a larger population)






50. Message to the people