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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






2. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






3. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






4. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






5. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






6. Planned series of ads






7. Sales promotion - direct marketing - public relations - event marketing - promotion products.






8. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






9. Marketing through cellular phone






10. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






11. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






12. Creative - Account - Media - and Research






13. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






14. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






15. Planned series of ads






16. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






17. How much is the other company spending






18. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






19. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






20. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






21. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






22. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






23. Consumer Paid Media. Cost per thousand






24. Tv and radio sell by the minute.

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25. Create ads






26. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






27. Sales are - bring clients in and keep them - represent consumer and client






28. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






29. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






30. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






31. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






32. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






33. Someone telling you about a product






34. Make product more valuable for the dealer - share in advertising costs.






35. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






37. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






38. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






39. Actions - decisions - interest - and attention






40. Promotes the brand along one dimension of superiority (all-temperature Cheer)






41. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






42. Put themselves against the #1 and say it is okay to be #2 - we try harder






43. New ideas (innovations) flow through society on a predictable path 'S curve'






44. A percentage of sales






45. Marketing through cellular phone






46. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






47. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






48. Make product more valuable for the dealer - share in advertising costs.






49. Message to the people






50. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9







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