Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How much is the other company spending






2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






3. Consumer - Cost - Convenience - Communication

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4. A percentage of sales






5. Corporate PR - Marking PR






6. Product - Price - Place - Promotion - and People

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7. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






8. Media Efficiency - Category Maturity - Consumer Message Overload






9. Explorer - Artist - Judge - Warrior






10. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






11. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






12. What have we spent on in the past






13. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






14. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






15. Create ads






16. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






17. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






18. Product - Price - Place - Promotion - and People

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19. Sell a better product






20. What have we spent on in the past






21. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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22. Ads to sale ratio - Historical budgeting - competitive analysis






23. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






24. Create ads






25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






26. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






27. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






28. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






29. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






30. Put themselves against the #1 and say it is okay to be #2 - we try harder






31. Elements that carry out the strategy: Ads - PR - etc.






32. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






33. Numerical based on random sample of target market (can be projected to a larger population)






34. New ideas (innovations) flow through society on a predictable path 'S curve'






35. The percentage of the audience that has the opportunity to see or hear the ad at least once.






36. Management functions such as: employee communication - investments - crisis management






37. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






38. Take the idea to battle. Implement the idea.






39. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






40. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






41. New ideas (innovations) flow through society on a predictable path 'S curve'






42. The percentage of the audience that has the opportunity to see or hear the ad at least once.






43. Someone telling you about a product






44. Google - performance based - page location based on keyword auction.






45. Marketing through cellular phone






46. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






47. How much is the other company spending






48. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






49. Find the 'raw materials' facts - concepts etc.






50. Make product more valuable for the dealer - share in advertising costs.