Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






2. Consumer Paid Media. Cost per thousand






3. What have we spent on in the past






4. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


5. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






6. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






7. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






8. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






9. Consumer Paid Media. Cost per thousand






10. Message to the people






11. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






12. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






13. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






15. Explorer - Artist - Judge - Warrior






16. Sell a better product






17. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






18. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






19. Look for drawbacks. Ultimately you make the decision.






20. The percentage of the audience that has the opportunity to see or hear the ad at least once.






21. Corporate PR - Marking PR






22. Ads to sale ratio - Historical budgeting - competitive analysis






23. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






24. Planned series of ads






25. The percentage of the audience that has the opportunity to see or hear the ad at least once.






26. Media Efficiency - Category Maturity - Consumer Message Overload






27. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






28. Numerical based on random sample of target market (can be projected to a larger population)






29. 'Buy Beware' can't believe everything you hear about a product.






30. Make product more valuable for the dealer - share in advertising costs.






31. Product - Price - Place - Promotion - and People


32. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






33. Find the 'raw materials' facts - concepts etc.






34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






35. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






36. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






37. Support sales efforts - encourages 3rd party effort






38. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






39. Sales analysis - market research - consumer insight - and account planning






40. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






41. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






42. Management functions such as: employee communication - investments - crisis management






43. Take the idea to battle. Implement the idea.






44. In most consumers there is #1






45. Sales are - bring clients in and keep them - represent consumer and client






46. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






47. Evolved from hard-sell. First - Against - Niche - and New Positions






48. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






49. Planned series of ads






50. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)