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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sell a better product
Product
CPM
Marketing Services
4 C's
2. Creative - Account - Media - and Research
Advrt. Agency Jobs
Tactics
Positioning
Account Management
3. Account management - creative - media planning - media buying.
Warrior
Public Relations
Roles in Ad Agency
Search Engine Marketing
4. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
Clutter
Newspapers
Price
5. Manufacturer pays for ads
Judge
PR/word of mouth
Direct Marketing
Co-op ads
6. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Direct Marketing
CPM
FDA
7. Consumer Paid Media. Cost per thousand
Advrt. Agency Jobs
Positioning
CPM
Search Engine Marketing
8. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
ROI
Marketing/Advertising
5 P's of Marketing
Roles of Creative Processes
9. Support sales efforts - encourages 3rd party effort
FTC
Trade Promotions
Marketing PR
Historical Budgeting
10. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Marketing/Advertising
Newspapers
Push Advertising
Outdoor Advertising
11. Actions - decisions - interest - and attention
Sales Promotion
AIDA
Marketing PR
ROI
12. Corporate PR - Marking PR
Public Relations
Account Management
Positioning
Media
13. Look for drawbacks. Ultimately you make the decision.
Judge
5 P's of Marketing
Entry-Level Jobs
Tactics
14. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Price
Top Six Mega-Agency Groups
People
15. What have we spent on in the past
Corporate PR
Product
Historical Budgeting
Frequency
16. Tv and radio sell by the minute.
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17. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
Diffusion of Innovation
FCC
First Position
18. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Challenges Facing Advertisers
Pull Advertising
Historical Budgeting
19. Create ads
Roles of Creative Processes
Top Six Mega-Agency Groups
Tactics
Creative Dept.
20. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
New Position
Branding
FCC
Judge
21. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Creative Dept.
Reach
Frequency
Against Position
22. The category that didn't exist before and then positions the new product as best in that category
Tactics
Word of Mouth advertising
Artist
New Position
23. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Account Management
Diffusion of Innovation
AIDA
Television
24. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Ratings
Mobile Marketing
Push Advertising
25. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Media Saturation
Ads to Sales Ratio
Reach
Event Marketing
26. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
New Position
Diffusion of Innovation
Promotion
Top Six Mega-Agency Groups
27. Google - performance based - page location based on keyword auction.
AIDA
Tactics
Search Engine Marketing
US Children's Act
28. A percentage of sales
Radio
Ads to Sales Ratio
Advrt. Agency Jobs
Ethics and regulation
29. Google - performance based - page location based on keyword auction.
Against Position
Mobile Marketing
Top Six Mega-Agency Groups
Search Engine Marketing
30. Put themselves against the #1 and say it is okay to be #2 - we try harder
FCB Grid
Diffusion of Innovation
Against Position
Product
31. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Marketing Services
Search Engine Marketing
FDA
32. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Advrt. Agency Jobs
Product Placement
Push Advertising
Top Six Mega-Agency Groups
33. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Mege-Agency Groups
Direct Marketing
Radio
Niche Position
34. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Media Saturation
Advertising to Children
CPM
Co-op ads
35. Planned series of ads
Media Saturation
ROI
Reach
Ad Campaigns
36. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Roles in Ad Agency
Advertising to Children
Product
FCB Grid
37. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media planning v. Media Buying
Positioning
Radio
Media Saturation
38. Someone telling you about a product
IMC
Word of Mouth advertising
AIDA
Strategy
39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Mobile Marketing
Media planning v. Media Buying
CPM
Corporate PR
40. Make product more valuable for the dealer - share in advertising costs.
Advertising to Children
Ethics and regulation
Trade Promotions
Product Placement
41. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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42. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Radio
Corporate PR
Media
43. Marketing gets the product out there - advertising promotes it.
Artist
Marketing/Advertising
Advertising Budgets
Direct Marketing
44. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Historical Budgeting
5 P's of Marketing
Pull Advertising
Future of Advertising
45. Marketing gets the product out there - advertising promotes it.
'Buying time'
Marketing/Advertising
Positioning
FTC
46. Put themselves against the #1 and say it is okay to be #2 - we try harder
Price
Media
Marketing PR
Against Position
47. Take the idea to battle. Implement the idea.
Qualitative Research
Sales Promotion
Warrior
Corporate PR
48. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
FCC
Product Placement
Historical Budgeting
First Position
49. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Ratings
Marketing Services
Explorer
FCC
50. The average number of times an individual is exposed to a message
Diffusion of Innovation
Price
CPM
Frequency