Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






3. Sales promotion - direct marketing - public relations - event marketing - promotion products.






4. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






5. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


6. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






7. Marketing through cellular phone






8. Creative - Account - Media - and Research






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Marketing through cellular phone






13. Look for drawbacks. Ultimately you make the decision.






14. Actions - decisions - interest - and attention






15. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






16. Put themselves against the #1 and say it is okay to be #2 - we try harder






17. Look for drawbacks. Ultimately you make the decision.






18. Put themselves against the #1 and say it is okay to be #2 - we try harder






19. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






20. How much is the other company spending






21. What have we spent on in the past






22. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






23. Sales are - bring clients in and keep them - represent consumer and client






24. Product - Price - Place - Promotion - and People

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


25. Consumer Paid Media. Cost per thousand






26. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






27. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






28. In most consumers there is #1






29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






30. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






31. Promotes the brand along one dimension of superiority (all-temperature Cheer)






32. Margin: difference between selling price and the seller's cost of goods.






33. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






34. 'Buy Beware' can't believe everything you hear about a product.






35. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






36. What have we spent on in the past






37. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






38. Account management - creative - media planning - media buying.






39. The average number of times an individual is exposed to a message






40. Resume - creativity - internships - stand out.






41. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






42. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






43. Take the idea to battle. Implement the idea.






44. The percentage of the audience that has the opportunity to see or hear the ad at least once.






45. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






46. Create ads






47. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






48. Evolved from hard-sell. First - Against - Niche - and New Positions






49. Support sales efforts - encourages 3rd party effort






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.