Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotion - direct marketing - public relations - event marketing - promotion products.






2. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






3. Marketing gets the product out there - advertising promotes it.






4. Someone telling you about a product






5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






6. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






7. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






8. The percentage of the audience that has the opportunity to see or hear the ad at least once.






9. Sales are - bring clients in and keep them - represent consumer and client






10. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






11. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






12. In most consumers there is #1






13. The percentage of the audience that has the opportunity to see or hear the ad at least once.






14. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






15. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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16. Look for drawbacks. Ultimately you make the decision.






17. Look for drawbacks. Ultimately you make the decision.






18. Corporate PR - Marking PR






19. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






20. Elements that carry out the strategy: Ads - PR - etc.






21. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






22. Planned series of ads






23. Management functions such as: employee communication - investments - crisis management






24. Media Efficiency - Category Maturity - Consumer Message Overload






25. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






26. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






27. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






28. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






29. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






30. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






31. Actions - decisions - interest - and attention






32. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






33. Find the 'raw materials' facts - concepts etc.






34. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






35. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






36. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






37. Find the 'raw materials' facts - concepts etc.






38. What have we spent on in the past






39. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






40. Creative - Account - Media - and Research






41. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






42. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






43. Make product more valuable for the dealer - share in advertising costs.






44. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






45. Management functions such as: employee communication - investments - crisis management






46. Google - performance based - page location based on keyword auction.






47. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






48. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






49. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






50. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.