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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturer pays for ads
Public Relations
Advrt. Agency Jobs
Co-op ads
Word of Mouth advertising
2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Tactics
Ratings
Roles in Ad Agency
Top Six Mega-Agency Groups
3. Margin: difference between selling price and the seller's cost of goods.
Reach
Price
Diffusion of Innovation
Caveat Emptor
4. Someone telling you about a product
Marketing Services Outlook
'Buying time'
Positioning
Word of Mouth advertising
5. Consumer Paid Media. Cost per thousand
CPM
Quantitative Research
Pull Advertising
Price
6. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Newspapers
Direct Marketing
Corporate PR
Magazines
7. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Warrior
Branding
Outdoor Advertising
IMC
8. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Promotion
Media planning v. Media Buying
FTC
Pull Advertising
9. Evolved from hard-sell. First - Against - Niche - and New Positions
Future of Advertising
Positioning
Push Advertising
Tactics
10. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Diffusion of Innovation
US Children's Act
Mege-Agency Groups
Marketing Services
11. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Ethics and regulation
Diffusion of Innovation
Artist
Television
12. Creative - Account - Media - and Research
Ethics and regulation
Warrior
4 C's
Advrt. Agency Jobs
13. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Roles of Creative Processes
Product Placement
FDA
FTC
14. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Top Six Mega-Agency Groups
PR/word of mouth
Price
Against Position
15. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Advertising to Children
PR/word of mouth
Diffusion of Innovation
FTC
16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Branding
Search Engine Marketing
Direct Marketing
Clutter
17. Explorer - Artist - Judge - Warrior
5 P's of Marketing
Trade Promotions
Top Six Mega-Agency Groups
Roles of Creative Processes
18. Explorer - Artist - Judge - Warrior
Ads to Sales Ratio
Roles of Creative Processes
Advertising Budgets
First Position
19. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Historical Budgeting
Outdoor Advertising
Branding
Judge
20. Tv and radio sell by the minute.
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21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Historical Budgeting
Branding
Marketing Services
IMC
22. How much is the other company spending
Outdoor Advertising
4 C's
Competitive Analysis
Warrior
23. Create ads
Mobile Marketing
Top Six Mega-Agency Groups
Outdoor Advertising
Creative Dept.
24. Find the 'raw materials' facts - concepts etc.
Explorer
Roles in Ad Agency
Television
Tactics
25. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Top Six Mega-Agency Groups
FTC
Against Position
Search Engine Marketing
26. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Pull Advertising
Outdoor advertising
Magazines
Marketing Services Outlook
27. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Caveat Emptor
Diffusion of Innovation
FCB Grid
Advertising Budgets
28. Support sales efforts - encourages 3rd party effort
Historical Budgeting
First Position
Newspapers
Marketing PR
29. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Radio
Diffusion of Innovation
Warrior
Promotion
30. Marketing gets the product out there - advertising promotes it.
Social Marketing
Marketing/Advertising
Marketing Services Outlook
Future of Advertising
31. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Trade Promotions
Media Saturation
Caveat Emptor
Marketing/Advertising
32. Sales analysis - market research - consumer insight - and account planning
Artist
Entry-Level Jobs
People
Newspapers
33. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Branding
FTC
Marketing PR
Top Six Mega-Agency Groups
34. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
FTC
Media planning v. Media Buying
Marketing Services
35. Elements that carry out the strategy: Ads - PR - etc.
Tactics
FCB Grid
Marketing Services Outlook
Explorer
36. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Word of Mouth advertising
Pull Advertising
Product
Outdoor Advertising
37. Planned series of ads
Strategy
Top Six Mega-Agency Groups
Ad Campaigns
Reach
38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Competitive Analysis
Outdoor advertising
Reach
Artist
39. Put themselves against the #1 and say it is okay to be #2 - we try harder
Entry-Level Jobs
Marketing Services Outlook
Price
Against Position
40. Numerical based on random sample of target market (can be projected to a larger population)
Tactics
Quantitative Research
Word of Mouth advertising
Sales Promotion
41. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Frequency
CPM
Quantitative Research
Diffusion of Innovation
42. Make product more valuable for the dealer - share in advertising costs.
Trade Promotions
Product Placement
FCC
Marketing PR
43. Support sales efforts - encourages 3rd party effort
Roles in Ad Agency
Trade Promotions
Corporate PR
Marketing PR
44. New ideas (innovations) flow through society on a predictable path 'S curve'
Price
Direct Marketing
CPM
Diffusion of Innovation
45. Corporate PR - Marking PR
Public Relations
'Buying time'
Tactics
FDA
46. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
PR/word of mouth
Mobile Marketing
Top Six Mega-Agency Groups
Advrt. Agency Jobs
47. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Social Marketing
Promotion
Reach
Media
48. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
Magazines
Radio
PR/word of mouth
49. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
CPM
Niche Position
PR/word of mouth
ROI
50. In most consumers there is #1
First Position
Ads to Sales Ratio
Tactics
IMC