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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Take the idea to battle. Implement the idea.
Social Marketing
Advrt. Agency Jobs
Warrior
Niche Position
2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
First Position
Strategy
Mobile Marketing
FCC
3. Someone telling you about a product
Media planning v. Media Buying
Co-op ads
New Position
Word of Mouth advertising
4. Marketing through cellular phone
Mobile Marketing
Account Management
Public Relations
Against Position
5. How much is the other company spending
Word of Mouth advertising
Sales Promotion
Branding
Competitive Analysis
6. Marketing gets the product out there - advertising promotes it.
4 C's
Marketing/Advertising
Outdoor advertising
Historical Budgeting
7. Media Efficiency - Category Maturity - Consumer Message Overload
Frequency
Word of Mouth advertising
Challenges Facing Advertisers
Reach
8. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Account Management
Media planning v. Media Buying
First Position
Qualitative Research
9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Outdoor Advertising
FCB Grid
Direct Marketing
10. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
'Buying time'
Marketing PR
Promotion
5 P's of Marketing
11. Margin: difference between selling price and the seller's cost of goods.
Advertising to Children
Price
First Position
Account Management
12. Sell a better product
Niche Position
Historical Budgeting
Caveat Emptor
Product
13. Google - performance based - page location based on keyword auction.
Direct Marketing
Ratings
Creative Dept.
Search Engine Marketing
14. Sales analysis - market research - consumer insight - and account planning
People
Newspapers
IMC
Niche Position
15. Explorer - Artist - Judge - Warrior
Marketing Services Outlook
'Buying time'
Roles of Creative Processes
New Position
16. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Marketing Services
Positioning
FTC
Outdoor Advertising
17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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18. New ideas (innovations) flow through society on a predictable path 'S curve'
Roles of Creative Processes
Diffusion of Innovation
Event Marketing
Promotion
19. Planned series of ads
Future of Advertising
Ad Campaigns
First Position
Promotion
20. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Ad Campaigns
FDA
Price
21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Positioning
Marketing Services
Promotion
5 P's of Marketing
22. Sales are - bring clients in and keep them - represent consumer and client
Entry-Level Jobs
Account Management
FCC
IMC
23. 'Buy Beware' can't believe everything you hear about a product.
Magazines
Caveat Emptor
Ad Campaigns
CPM
24. Support sales efforts - encourages 3rd party effort
Marketing PR
Ethics and regulation
FCB Grid
Warrior
25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Roles of Creative Processes
Ratings
Event Marketing
Marketing PR
26. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Judge
Word of Mouth advertising
Event Marketing
Artist
27. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
FCC
Marketing Services Outlook
People
IMC
28. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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29. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Price
Magazines
FCB Grid
Clutter
30. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Branding
Social Marketing
Marketing/Advertising
31. The average number of times an individual is exposed to a message
Media planning v. Media Buying
New Position
Corporate PR
Frequency
32. A percentage of sales
Ads to Sales Ratio
Clutter
People
FCB Grid
33. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
ROI
Outdoor advertising
Magazines
Direct Marketing
34. In most consumers there is #1
Trade Promotions
Marketing/Advertising
First Position
Challenges Facing Advertisers
35. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Ratings
Search Engine Marketing
Qualitative Research
Sales Promotion
36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Top Six Mega-Agency Groups
Product Placement
Caveat Emptor
37. Look for drawbacks. Ultimately you make the decision.
5 P's of Marketing
Branding
Judge
CPM
38. What have we spent on in the past
Push Advertising
Ad Campaigns
Rational Choice
Historical Budgeting
39. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Direct Marketing
Public Relations
Mobile Marketing
40. Creative - Account - Media - and Research
Advrt. Agency Jobs
Reach
Frequency
FDA
41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
4 C's
Roles in Ad Agency
FCB Grid
Creative Dept.
42. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
'Buying time'
Entry-Level Jobs
Advertising to Children
Mege-Agency Groups
43. Message to the people
PR/word of mouth
Media
FCC
Rational Choice
44. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Historical Budgeting
Marketing Services Outlook
Niche Position
CPM
45. Sales are - bring clients in and keep them - represent consumer and client
Television
Judge
Account Management
Marketing Services Outlook
46. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
Media
Social Marketing
Sales Promotion
47. Actions - decisions - interest - and attention
FTC
Roles in Ad Agency
Advertising Budgets
AIDA
48. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Social Marketing
Future of Advertising
Historical Budgeting
Branding
49. Sales analysis - market research - consumer insight - and account planning
Competitive Analysis
Quantitative Research
Outdoor advertising
People
50. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Marketing/Advertising
FTC
Sales Promotion
Newspapers
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