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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Warrior
Trade Promotions
Advertising Budgets
Pull Advertising
2. The average number of times an individual is exposed to a message
Magazines
Promotion
Sales Promotion
Frequency
3. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Product Placement
Advertising to Children
Advrt. Agency Jobs
Push Advertising
4. Take the idea to battle. Implement the idea.
Strategy
Advertising to Children
Ads to Sales Ratio
Warrior
5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
5 P's of Marketing
FCC
'Buying time'
6. Look for drawbacks. Ultimately you make the decision.
Television
First Position
Historical Budgeting
Judge
7. In most consumers there is #1
Advrt. Agency Jobs
Marketing Services
5 P's of Marketing
First Position
8. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Outdoor advertising
Sales Promotion
Artist
IMC
9. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Sales Promotion
Ratings
Television
Artist
10. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Historical Budgeting
Explorer
FDA
IMC
11. Consumer - Cost - Convenience - Communication
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12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Rational Choice
Marketing Services Outlook
Social Marketing
13. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Co-op ads
ROI
Mobile Marketing
Account Management
14. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Magazines
Marketing Services Outlook
Media Saturation
Ethics and regulation
15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Reach
Entry-Level Jobs
AIDA
Mege-Agency Groups
16. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Ethics and regulation
Clutter
Branding
Roles of Creative Processes
17. Create ads
Branding
Creative Dept.
FCC
Ratings
18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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19. Ads to sale ratio - Historical budgeting - competitive analysis
Pull Advertising
People
Advertising Budgets
Push Advertising
20. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Mege-Agency Groups
Entry-Level Jobs
Magazines
Ads to Sales Ratio
21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Corporate PR
Newspapers
Promotion
Ad Campaigns
22. Product - Price - Place - Promotion - and People
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23. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Promotion
Newspapers
ROI
Strategy
24. Management functions such as: employee communication - investments - crisis management
Media
New Position
Corporate PR
Product
25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Reach
Search Engine Marketing
Judge
Strategy
26. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
Pull Advertising
Ad Campaigns
Tactics
27. Sell a better product
Niche Position
Product
Reach
Explorer
28. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Branding
People
Diffusion of Innovation
29. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Pull Advertising
FDA
Warrior
Rational Choice
30. Look for drawbacks. Ultimately you make the decision.
Judge
Artist
FCB Grid
Ads to Sales Ratio
31. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
IMC
Media
Outdoor Advertising
FDA
32. New ideas (innovations) flow through society on a predictable path 'S curve'
FCC
FCB Grid
Diffusion of Innovation
ROI
33. Evolved from hard-sell. First - Against - Niche - and New Positions
Marketing/Advertising
Positioning
Account Management
Entry-Level Jobs
34. Marketing through cellular phone
Product
Promotion
Mobile Marketing
CPM
35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Pull Advertising
Price
Artist
Clutter
36. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Social Marketing
Tactics
Artist
Rational Choice
37. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Advertising to Children
Direct Marketing
Radio
Warrior
38. Consumer Paid Media. Cost per thousand
Roles of Creative Processes
Clutter
Television
CPM
39. Management functions such as: employee communication - investments - crisis management
Quantitative Research
Corporate PR
AIDA
Product Placement
40. A percentage of sales
Ads to Sales Ratio
Future of Advertising
FCC
Direct Marketing
41. Tv and radio sell by the minute.
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42. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Marketing PR
Media planning v. Media Buying
Media planning v. Media Buying
43. Numerical based on random sample of target market (can be projected to a larger population)
Positioning
Warrior
Trade Promotions
Quantitative Research
44. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
4 C's
Media
Media planning v. Media Buying
45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Roles in Ad Agency
Caveat Emptor
FCB Grid
Diffusion of Innovation
46. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Historical Budgeting
Ratings
FCB Grid
47. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Product
Competitive Analysis
Ethics and regulation
Ads to Sales Ratio
48. Someone telling you about a product
4 C's
ROI
Social Marketing
Word of Mouth advertising
49. Planned series of ads
Ad Campaigns
Caveat Emptor
Tactics
4 C's
50. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
4 C's
FCB Grid
Advertising to Children
Ad Campaigns
Can you answer 50 questions in 15 minutes?
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