SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Make product more valuable for the dealer - share in advertising costs.
Marketing Services Outlook
Trade Promotions
Corporate PR
Media
2. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Strategy
Marketing Services
Reach
Marketing Services Outlook
3. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Branding
Roles in Ad Agency
Outdoor advertising
4. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
CPM
Tactics
'Buying time'
5. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Product Placement
FDA
Marketing Services
Magazines
6. Explorer - Artist - Judge - Warrior
5 P's of Marketing
Roles of Creative Processes
Product
Product Placement
7. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
IMC
Ratings
Against Position
8. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Ratings
Rational Choice
Roles in Ad Agency
Creative Dept.
9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Entry-Level Jobs
Clutter
IMC
10. Marketing through cellular phone
Mobile Marketing
Advrt. Agency Jobs
First Position
Co-op ads
11. Numerical based on random sample of target market (can be projected to a larger population)
Clutter
FDA
Newspapers
Quantitative Research
12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
First Position
Reach
Top Six Mega-Agency Groups
Event Marketing
13. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Product
Outdoor Advertising
Artist
Ratings
14. Sales are - bring clients in and keep them - represent consumer and client
Roles in Ad Agency
Account Management
Ad Campaigns
Competitive Analysis
15. The category that didn't exist before and then positions the new product as best in that category
Reach
Caveat Emptor
Clutter
New Position
16. Actions - decisions - interest - and attention
AIDA
Social Marketing
Pull Advertising
Account Management
17. Someone telling you about a product
Ads to Sales Ratio
CPM
Word of Mouth advertising
Roles in Ad Agency
18. The average number of times an individual is exposed to a message
Direct Marketing
5 P's of Marketing
Diffusion of Innovation
Frequency
19. Create ads
Top Six Mega-Agency Groups
FCC
Against Position
Creative Dept.
20. Creative - Account - Media - and Research
Advertising Budgets
Advrt. Agency Jobs
Explorer
Tactics
21. Consumer Paid Media. Cost per thousand
CPM
Caveat Emptor
ROI
4 C's
22. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Frequency
IMC
Outdoor Advertising
'Buying time'
23. Find the 'raw materials' facts - concepts etc.
Frequency
Tactics
Explorer
Creative Dept.
24. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Marketing Services
Public Relations
AIDA
Sales Promotion
25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Radio
FCC
4 C's
'Buying time'
26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Quantitative Research
Warrior
Advertising Budgets
27. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Advrt. Agency Jobs
Marketing Services
Tactics
28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
'Buying time'
Media planning v. Media Buying
First Position
29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Marketing/Advertising
Strategy
FDA
Media Saturation
30. Look for drawbacks. Ultimately you make the decision.
Public Relations
Account Management
Tactics
Judge
31. A percentage of sales
Advertising to Children
Sales Promotion
Marketing PR
Ads to Sales Ratio
32. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Future of Advertising
Price
Pull Advertising
Mege-Agency Groups
33. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Social Marketing
Account Management
Strategy
34. Creative - Account - Media - and Research
Corporate PR
Diffusion of Innovation
Advrt. Agency Jobs
Media Saturation
35. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Price
Marketing Services Outlook
US Children's Act
Newspapers
36. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Marketing Services Outlook
4 C's
Rational Choice
Caveat Emptor
37. Tv and radio sell by the minute.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Rational Choice
Explorer
Qualitative Research
Challenges Facing Advertisers
39. Support sales efforts - encourages 3rd party effort
Explorer
Marketing PR
Historical Budgeting
Ratings
40. Tv and radio sell by the minute.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
41. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Radio
Ethics and regulation
FTC
Reach
42. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Newspapers
Media planning v. Media Buying
Direct Marketing
Outdoor Advertising
43. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Marketing PR
First Position
Future of Advertising
5 P's of Marketing
44. Product - Price - Place - Promotion - and People
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
45. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
Public Relations
Explorer
Marketing/Advertising
46. Management functions such as: employee communication - investments - crisis management
Judge
Creative Dept.
Corporate PR
4 C's
47. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Public Relations
Strategy
Strategy
48. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
New Position
Artist
Sales Promotion
Competitive Analysis
49. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Competitive Analysis
Artist
Diffusion of Innovation
Roles of Creative Processes
50. In most consumers there is #1
Product Placement
Against Position
First Position
Sales Promotion