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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






2. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






3. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






4. Numerical based on random sample of target market (can be projected to a larger population)






5. The average number of times an individual is exposed to a message






6. The average number of times an individual is exposed to a message






7. Explorer - Artist - Judge - Warrior






8. Promotes the brand along one dimension of superiority (all-temperature Cheer)






9. Margin: difference between selling price and the seller's cost of goods.






10. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






11. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






12. Sales are - bring clients in and keep them - represent consumer and client






13. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






14. Message to the people






15. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






16. Make product more valuable for the dealer - share in advertising costs.






17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






18. How much is the other company spending






19. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






20. Sales analysis - market research - consumer insight - and account planning






21. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






22. Numerical based on random sample of target market (can be projected to a larger population)






23. Find the 'raw materials' facts - concepts etc.






24. What have we spent on in the past






25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






26. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






27. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






28. Take the idea to battle. Implement the idea.






29. In most consumers there is #1






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. Actions - decisions - interest - and attention






32. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






33. Sell a better product






34. What have we spent on in the past






35. Media Efficiency - Category Maturity - Consumer Message Overload






36. The category that didn't exist before and then positions the new product as best in that category






37. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






38. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






39. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






40. Tv and radio sell by the minute.

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41. Create ads






42. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






43. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






44. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






46. In most consumers there is #1






47. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






48. Marketing through cellular phone






49. New ideas (innovations) flow through society on a predictable path 'S curve'






50. Tv and radio sell by the minute.

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Can you answer 50 questions in 15 minutes?



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