Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






2. What have we spent on in the past






3. Manufacturer pays for ads






4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






5. Margin: difference between selling price and the seller's cost of goods.






6. A percentage of sales






7. New ideas (innovations) flow through society on a predictable path 'S curve'






8. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






9. Media Efficiency - Category Maturity - Consumer Message Overload






10. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






11. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






12. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






13. The percentage of the audience that has the opportunity to see or hear the ad at least once.






14. The average number of times an individual is exposed to a message






15. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






16. Elements that carry out the strategy: Ads - PR - etc.






17. Corporate PR - Marking PR






18. Explorer - Artist - Judge - Warrior






19. Support sales efforts - encourages 3rd party effort






20. Sales are - bring clients in and keep them - represent consumer and client






21. Message to the people






22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






23. Management functions such as: employee communication - investments - crisis management






24. Sales promotion - direct marketing - public relations - event marketing - promotion products.






25. Find the 'raw materials' facts - concepts etc.






26. A percentage of sales






27. The category that didn't exist before and then positions the new product as best in that category






28. Explorer - Artist - Judge - Warrior






29. The percentage of the audience that has the opportunity to see or hear the ad at least once.






30. 'Buy Beware' can't believe everything you hear about a product.






31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






32. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


33. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






34. Planned series of ads






35. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






36. Sales are - bring clients in and keep them - represent consumer and client






37. Tv and radio sell by the minute.


38. Product - Price - Place - Promotion - and People


39. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






40. Tv and radio sell by the minute.


41. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






42. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






43. Numerical based on random sample of target market (can be projected to a larger population)






44. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






45. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






46. Marketing gets the product out there - advertising promotes it.






47. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






48. Someone telling you about a product






49. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






50. Account management - creative - media planning - media buying.