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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
ROI
Branding
Advertising to Children
Media planning v. Media Buying
2. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Ads to Sales Ratio
PR/word of mouth
Corporate PR
Promotion
3. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Branding
Mege-Agency Groups
Frequency
4. Numerical based on random sample of target market (can be projected to a larger population)
Warrior
FCC
Quantitative Research
Mobile Marketing
5. The average number of times an individual is exposed to a message
Radio
Frequency
Media Saturation
Event Marketing
6. The average number of times an individual is exposed to a message
Marketing Services Outlook
AIDA
Rational Choice
Frequency
7. Explorer - Artist - Judge - Warrior
Mobile Marketing
Rational Choice
New Position
Roles of Creative Processes
8. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Ratings
Magazines
Price
9. Margin: difference between selling price and the seller's cost of goods.
Tactics
Advertising to Children
Advrt. Agency Jobs
Price
10. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Future of Advertising
Branding
Strategy
FDA
11. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Outdoor advertising
New Position
ROI
12. Sales are - bring clients in and keep them - represent consumer and client
Trade Promotions
Product Placement
Outdoor advertising
Account Management
13. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
First Position
ROI
Marketing/Advertising
Branding
14. Message to the people
Promotion
FCB Grid
Media
Ads to Sales Ratio
15. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Newspapers
Ads to Sales Ratio
PR/word of mouth
Social Marketing
16. Make product more valuable for the dealer - share in advertising costs.
PR/word of mouth
Marketing PR
Quantitative Research
Trade Promotions
17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Frequency
Roles of Creative Processes
Future of Advertising
Entry-Level Jobs
18. How much is the other company spending
Television
Reach
Ads to Sales Ratio
Competitive Analysis
19. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Co-op ads
Advrt. Agency Jobs
Diffusion of Innovation
Mege-Agency Groups
20. Sales analysis - market research - consumer insight - and account planning
People
Diffusion of Innovation
New Position
Media
21. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Mobile Marketing
Entry-Level Jobs
Clutter
Diffusion of Innovation
22. Numerical based on random sample of target market (can be projected to a larger population)
Corporate PR
Product
Quantitative Research
Sales Promotion
23. Find the 'raw materials' facts - concepts etc.
Strategy
Rational Choice
Explorer
Tactics
24. What have we spent on in the past
First Position
Tactics
Historical Budgeting
Word of Mouth advertising
25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Media Saturation
Ratings
4 C's
Strategy
26. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Radio
US Children's Act
FTC
Ad Campaigns
27. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
IMC
Diffusion of Innovation
FTC
Ad Campaigns
28. Take the idea to battle. Implement the idea.
Marketing PR
4 C's
Warrior
Search Engine Marketing
29. In most consumers there is #1
First Position
Frequency
Entry-Level Jobs
Product Placement
30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Strategy
Outdoor Advertising
Future of Advertising
Promotion
31. Actions - decisions - interest - and attention
Sales Promotion
Media
Warrior
AIDA
32. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Diffusion of Innovation
Quantitative Research
Promotion
Clutter
33. Sell a better product
Promotion
ROI
Television
Product
34. What have we spent on in the past
CPM
Historical Budgeting
Roles in Ad Agency
Sales Promotion
35. Media Efficiency - Category Maturity - Consumer Message Overload
Pull Advertising
Positioning
Ad Campaigns
Challenges Facing Advertisers
36. The category that didn't exist before and then positions the new product as best in that category
Judge
Account Management
New Position
Search Engine Marketing
37. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
4 C's
Pull Advertising
Roles of Creative Processes
Account Management
38. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Top Six Mega-Agency Groups
PR/word of mouth
People
Account Management
39. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Advrt. Agency Jobs
Branding
Mege-Agency Groups
40. Tv and radio sell by the minute.
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41. Create ads
Newspapers
Creative Dept.
Outdoor advertising
Tactics
42. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Caveat Emptor
Competitive Analysis
Direct Marketing
Marketing PR
43. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Roles in Ad Agency
Radio
Product Placement
Historical Budgeting
44. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Mobile Marketing
Account Management
Product Placement
Ad Campaigns
45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Future of Advertising
Pull Advertising
Branding
Competitive Analysis
46. In most consumers there is #1
Search Engine Marketing
Outdoor advertising
First Position
FTC
47. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Top Six Mega-Agency Groups
Product Placement
Future of Advertising
Quantitative Research
48. Marketing through cellular phone
Mobile Marketing
Artist
Advertising to Children
ROI
49. New ideas (innovations) flow through society on a predictable path 'S curve'
Product Placement
Diffusion of Innovation
Marketing/Advertising
Roles in Ad Agency
50. Tv and radio sell by the minute.
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