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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
CPM
Newspapers
Sales Promotion
Search Engine Marketing
2. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
4 C's
Outdoor Advertising
People
Clutter
3. Someone telling you about a product
Marketing PR
Word of Mouth advertising
FCC
Ads to Sales Ratio
4. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Event Marketing
Ad Campaigns
Product
5. Message to the people
Media
Search Engine Marketing
Advertising to Children
Judge
6. Numerical based on random sample of target market (can be projected to a larger population)
Sales Promotion
US Children's Act
Roles of Creative Processes
Quantitative Research
7. Account management - creative - media planning - media buying.
Ethics and regulation
Qualitative Research
Roles in Ad Agency
Qualitative Research
8. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Reach
Promotion
Challenges Facing Advertisers
Social Marketing
9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
ROI
FCB Grid
Mege-Agency Groups
FDA
10. Look for drawbacks. Ultimately you make the decision.
FDA
Roles of Creative Processes
Judge
Newspapers
11. Account management - creative - media planning - media buying.
Roles in Ad Agency
'Buying time'
Media Saturation
4 C's
12. What have we spent on in the past
CPM
Direct Marketing
Historical Budgeting
Ratings
13. Consumer - Cost - Convenience - Communication
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14. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
FDA
Media
Marketing Services
15. Message to the people
Challenges Facing Advertisers
Media
Positioning
IMC
16. 'Buy Beware' can't believe everything you hear about a product.
Branding
Explorer
Caveat Emptor
PR/word of mouth
17. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
5 P's of Marketing
Diffusion of Innovation
FCB Grid
Radio
18. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Corporate PR
Top Six Mega-Agency Groups
Product Placement
Diffusion of Innovation
19. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Future of Advertising
Artist
First Position
FCB Grid
20. Tv and radio sell by the minute.
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21. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Marketing Services Outlook
Direct Marketing
People
Roles of Creative Processes
22. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
IMC
Price
Mobile Marketing
23. The average number of times an individual is exposed to a message
Qualitative Research
First Position
Frequency
Caveat Emptor
24. Consumer - Cost - Convenience - Communication
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25. Google - performance based - page location based on keyword auction.
Rational Choice
FCC
Newspapers
Search Engine Marketing
26. Evolved from hard-sell. First - Against - Niche - and New Positions
Mobile Marketing
Challenges Facing Advertisers
Ethics and regulation
Positioning
27. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Advrt. Agency Jobs
Ads to Sales Ratio
Roles of Creative Processes
28. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
FCB Grid
CPM
Creative Dept.
29. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Roles of Creative Processes
Television
Word of Mouth advertising
Frequency
30. Management functions such as: employee communication - investments - crisis management
Clutter
Social Marketing
Corporate PR
Quantitative Research
31. A percentage of sales
Ads to Sales Ratio
Entry-Level Jobs
Word of Mouth advertising
Future of Advertising
32. 'Buy Beware' can't believe everything you hear about a product.
Strategy
Trade Promotions
Radio
Caveat Emptor
33. Product - Price - Place - Promotion - and People
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34. How much is the other company spending
Direct Marketing
Future of Advertising
Competitive Analysis
Marketing/Advertising
35. Make product more valuable for the dealer - share in advertising costs.
Advertising to Children
Trade Promotions
Artist
5 P's of Marketing
36. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Account Management
Public Relations
Top Six Mega-Agency Groups
PR/word of mouth
37. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Caveat Emptor
Artist
Corporate PR
38. Creative - Account - Media - and Research
Advrt. Agency Jobs
Ratings
Promotion
Media
39. Margin: difference between selling price and the seller's cost of goods.
FCC
Price
Against Position
New Position
40. Planned series of ads
Ad Campaigns
Trade Promotions
4 C's
Product Placement
41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Creative Dept.
Ethics and regulation
FCB Grid
Social Marketing
42. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Roles in Ad Agency
Warrior
New Position
43. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Diffusion of Innovation
Explorer
Frequency
44. Marketing gets the product out there - advertising promotes it.
FCB Grid
Competitive Analysis
Marketing/Advertising
Word of Mouth advertising
45. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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46. Numerical based on random sample of target market (can be projected to a larger population)
Social Marketing
Media planning v. Media Buying
Ads to Sales Ratio
Quantitative Research
47. Create ads
Account Management
Creative Dept.
People
First Position
48. Sell a better product
Caveat Emptor
Ads to Sales Ratio
Product
Diffusion of Innovation
49. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Advertising to Children
Television
Corporate PR
Promotion
50. A percentage of sales
5 P's of Marketing
Ads to Sales Ratio
Mege-Agency Groups
FDA