Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






2. Sales promotion - direct marketing - public relations - event marketing - promotion products.






3. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






4. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






5. Evolved from hard-sell. First - Against - Niche - and New Positions






6. Marketing gets the product out there - advertising promotes it.






7. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






8. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






9. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






10. 'Buy Beware' can't believe everything you hear about a product.






11. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






12. In most consumers there is #1






13. Actions - decisions - interest - and attention






14. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






15. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






16. Numerical based on random sample of target market (can be projected to a larger population)






17. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






18. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






20. Planned series of ads






21. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






22. Take the idea to battle. Implement the idea.






23. The category that didn't exist before and then positions the new product as best in that category






24. Margin: difference between selling price and the seller's cost of goods.






25. Ads to sale ratio - Historical budgeting - competitive analysis






26. In most consumers there is #1






27. Support sales efforts - encourages 3rd party effort






28. Actions - decisions - interest - and attention






29. Manufacturer pays for ads






30. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






31. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






32. The average number of times an individual is exposed to a message






33. Look for drawbacks. Ultimately you make the decision.






34. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






35. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






36. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






37. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






38. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






39. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






40. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






41. Message to the people






42. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






43. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






44. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






45. Create ads






46. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






47. Planned series of ads






48. How much is the other company spending






49. Make product more valuable for the dealer - share in advertising costs.






50. Charities - and gain sponsors for events so that they cost less and your product can be promoted.







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