Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sell a better product






2. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






3. Someone telling you about a product






4. Find the 'raw materials' facts - concepts etc.






5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






6. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






7. Look for drawbacks. Ultimately you make the decision.






8. A percentage of sales






9. Management functions such as: employee communication - investments - crisis management






10. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






11. New ideas (innovations) flow through society on a predictable path 'S curve'






12. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






13. Explorer - Artist - Judge - Warrior






14. Sales analysis - market research - consumer insight - and account planning






15. Put themselves against the #1 and say it is okay to be #2 - we try harder






16. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






17. How much is the other company spending






18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






20. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






21. Message to the people






22. Look for drawbacks. Ultimately you make the decision.






23. Margin: difference between selling price and the seller's cost of goods.






24. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






25. Consumer - Cost - Convenience - Communication

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26. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






27. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






28. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






29. What have we spent on in the past






30. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






31. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






32. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






33. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






34. 'Buy Beware' can't believe everything you hear about a product.






35. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






36. Marketing gets the product out there - advertising promotes it.






37. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






38. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






39. Planned series of ads






40. Consumer - Cost - Convenience - Communication

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41. Planned series of ads






42. Create ads






43. Product - Price - Place - Promotion - and People

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44. Evolved from hard-sell. First - Against - Niche - and New Positions






45. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






46. Sales analysis - market research - consumer insight - and account planning






47. Elements that carry out the strategy: Ads - PR - etc.






48. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






49. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






50. Sales are - bring clients in and keep them - represent consumer and client