Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message






2. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






3. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






4. Consumer Paid Media. Cost per thousand






5. Promotes the brand along one dimension of superiority (all-temperature Cheer)






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. Numerical based on random sample of target market (can be projected to a larger population)






8. Evolved from hard-sell. First - Against - Niche - and New Positions






9. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






10. Create ads






11. Margin: difference between selling price and the seller's cost of goods.






12. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






13. Elements that carry out the strategy: Ads - PR - etc.






14. New ideas (innovations) flow through society on a predictable path 'S curve'






15. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






16. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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18. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






19. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






20. Take the idea to battle. Implement the idea.






21. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






22. Evolved from hard-sell. First - Against - Niche - and New Positions






23. Take the idea to battle. Implement the idea.






24. Numerical based on random sample of target market (can be projected to a larger population)






25. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






26. Sell a better product






27. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






28. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






29. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






30. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






31. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






32. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






33. Sales are - bring clients in and keep them - represent consumer and client






34. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






35. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






36. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






37. What have we spent on in the past






38. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






39. How much is the other company spending






40. Resume - creativity - internships - stand out.






41. Corporate PR - Marking PR






42. Manufacturer pays for ads






43. Marketing through cellular phone






44. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






45. The percentage of the audience that has the opportunity to see or hear the ad at least once.






46. Someone telling you about a product






47. Sales analysis - market research - consumer insight - and account planning






48. Resume - creativity - internships - stand out.






49. Planned series of ads






50. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)







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Can you answer 50 questions in 15 minutes?


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