Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numerical based on random sample of target market (can be projected to a larger population)






2. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






3. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






4. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






5. Evolved from hard-sell. First - Against - Niche - and New Positions






6. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






7. Take the idea to battle. Implement the idea.






8. Tv and radio sell by the minute.

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9. Sales promotion - direct marketing - public relations - event marketing - promotion products.






10. Creative - Account - Media - and Research






11. Ads to sale ratio - Historical budgeting - competitive analysis






12. Make product more valuable for the dealer - share in advertising costs.






13. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






14. Manufacturer pays for ads






15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






16. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






17. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






18. How much is the other company spending






19. Explorer - Artist - Judge - Warrior






20. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






21. Look for drawbacks. Ultimately you make the decision.






22. Elements that carry out the strategy: Ads - PR - etc.






23. Explorer - Artist - Judge - Warrior






24. Tv and radio sell by the minute.

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25. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






26. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






27. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






28. Promotes the brand along one dimension of superiority (all-temperature Cheer)






29. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






30. Support sales efforts - encourages 3rd party effort






31. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






32. Marketing gets the product out there - advertising promotes it.






33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






34. Sales analysis - market research - consumer insight - and account planning






35. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






36. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






37. Look for drawbacks. Ultimately you make the decision.






38. Put themselves against the #1 and say it is okay to be #2 - we try harder






39. Create ads






40. Marketing gets the product out there - advertising promotes it.






41. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. In most consumers there is #1






44. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






45. Sell a better product






46. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






47. Manufacturer pays for ads






48. Message to the people






49. Marketing through cellular phone






50. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.







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Can you answer 50 questions in 15 minutes?


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