Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numerical based on random sample of target market (can be projected to a larger population)






2. Create ads






3. Product - Price - Place - Promotion - and People

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4. New ideas (innovations) flow through society on a predictable path 'S curve'






5. Management functions such as: employee communication - investments - crisis management






6. Marketing through cellular phone






7. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






8. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






9. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






10. Consumer - Cost - Convenience - Communication

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11. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






14. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






15. Elements that carry out the strategy: Ads - PR - etc.






16. Take the idea to battle. Implement the idea.






17. Consumer - Cost - Convenience - Communication

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18. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






19. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






20. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






21. Message to the people






22. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






23. In most consumers there is #1






24. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






25. Creative - Account - Media - and Research






26. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






27. New ideas (innovations) flow through society on a predictable path 'S curve'






28. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






29. Tv and radio sell by the minute.

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30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






31. Elements that carry out the strategy: Ads - PR - etc.






32. A percentage of sales






33. Google - performance based - page location based on keyword auction.






34. How much is the other company spending






35. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






36. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






37. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






38. The category that didn't exist before and then positions the new product as best in that category






39. Margin: difference between selling price and the seller's cost of goods.






40. Explorer - Artist - Judge - Warrior






41. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






42. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






43. Make product more valuable for the dealer - share in advertising costs.






44. Corporate PR - Marking PR






45. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






46. Look for drawbacks. Ultimately you make the decision.






47. Manufacturer pays for ads






48. Support sales efforts - encourages 3rd party effort






49. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






50. Make product more valuable for the dealer - share in advertising costs.