Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






2. Resume - creativity - internships - stand out.






3. Look for drawbacks. Ultimately you make the decision.






4. Creative - Account - Media - and Research






5. Resume - creativity - internships - stand out.






6. A percentage of sales






7. Creative - Account - Media - and Research






8. How much is the other company spending






9. The average number of times an individual is exposed to a message






10. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Make product more valuable for the dealer - share in advertising costs.






13. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






14. 'Buy Beware' can't believe everything you hear about a product.






15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






16. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






18. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






20. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






21. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






22. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






24. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






25. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






26. Planned series of ads






27. A percentage of sales






28. Sell a better product






29. Ads to sale ratio - Historical budgeting - competitive analysis






30. Google - performance based - page location based on keyword auction.






31. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


32. The percentage of the audience that has the opportunity to see or hear the ad at least once.






33. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






34. Sales promotion - direct marketing - public relations - event marketing - promotion products.






35. Create ads






36. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






37. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






38. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






39. Media Efficiency - Category Maturity - Consumer Message Overload






40. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






41. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






42. Elements that carry out the strategy: Ads - PR - etc.






43. Numerical based on random sample of target market (can be projected to a larger population)






44. How much is the other company spending






45. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






46. Support sales efforts - encourages 3rd party effort






47. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






48. Put themselves against the #1 and say it is okay to be #2 - we try harder






49. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






50. In most consumers there is #1