Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numerical based on random sample of target market (can be projected to a larger population)






2. Find the 'raw materials' facts - concepts etc.






3. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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4. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






5. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






6. Consumer - Cost - Convenience - Communication

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7. Promotes the brand along one dimension of superiority (all-temperature Cheer)






8. Sales analysis - market research - consumer insight - and account planning






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






11. Elements that carry out the strategy: Ads - PR - etc.






12. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






13. Create ads






14. Message to the people






15. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






16. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






17. Marketing gets the product out there - advertising promotes it.






18. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






19. Manufacturer pays for ads






20. Support sales efforts - encourages 3rd party effort






21. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






22. Find the 'raw materials' facts - concepts etc.






23. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






24. Sales are - bring clients in and keep them - represent consumer and client






25. What have we spent on in the past






26. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






27. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






28. Tv and radio sell by the minute.

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29. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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30. In most consumers there is #1






31. How much is the other company spending






32. Someone telling you about a product






33. Ads to sale ratio - Historical budgeting - competitive analysis






34. Evolved from hard-sell. First - Against - Niche - and New Positions






35. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






36. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






37. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






38. Sales promotion - direct marketing - public relations - event marketing - promotion products.






39. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






40. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






41. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






42. Look for drawbacks. Ultimately you make the decision.






43. Support sales efforts - encourages 3rd party effort






44. Management functions such as: employee communication - investments - crisis management






45. Actions - decisions - interest - and attention






46. Corporate PR - Marking PR






47. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






48. Planned series of ads






49. Resume - creativity - internships - stand out.






50. Sell a better product