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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Message to the people
Media
Top Six Mega-Agency Groups
Historical Budgeting
Push Advertising
2. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
FCB Grid
IMC
ROI
Marketing Services Outlook
3. What have we spent on in the past
Roles in Ad Agency
Historical Budgeting
Quantitative Research
FCB Grid
4. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Advrt. Agency Jobs
Television
Historical Budgeting
5. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Media planning v. Media Buying
Marketing Services Outlook
Radio
6. Manufacturer pays for ads
Product
Co-op ads
FDA
Event Marketing
7. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
FCC
Marketing Services
IMC
Promotion
8. Creative - Account - Media - and Research
Advrt. Agency Jobs
Newspapers
Branding
FDA
9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Diffusion of Innovation
Against Position
FCB Grid
Mege-Agency Groups
10. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
Product
Quantitative Research
Price
11. Consumer - Cost - Convenience - Communication
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12. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Media
Future of Advertising
Caveat Emptor
13. Planned series of ads
Ad Campaigns
Sales Promotion
'Buying time'
ROI
14. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Marketing Services
Event Marketing
First Position
Mobile Marketing
15. Ads to sale ratio - Historical budgeting - competitive analysis
FTC
Future of Advertising
Advertising Budgets
5 P's of Marketing
16. Marketing through cellular phone
Product Placement
Frequency
Account Management
Mobile Marketing
17. Creative - Account - Media - and Research
US Children's Act
Newspapers
Advrt. Agency Jobs
AIDA
18. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
ROI
Advertising to Children
Future of Advertising
Future of Advertising
19. Actions - decisions - interest - and attention
FDA
Caveat Emptor
Corporate PR
AIDA
20. Consumer Paid Media. Cost per thousand
Marketing/Advertising
AIDA
CPM
Future of Advertising
21. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Quantitative Research
US Children's Act
Marketing PR
22. Sell a better product
Television
Frequency
Product
People
23. Take the idea to battle. Implement the idea.
Mege-Agency Groups
ROI
Niche Position
Warrior
24. Someone telling you about a product
Marketing PR
Future of Advertising
Word of Mouth advertising
New Position
25. The category that didn't exist before and then positions the new product as best in that category
Newspapers
New Position
4 C's
Pull Advertising
26. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Entry-Level Jobs
Qualitative Research
Diffusion of Innovation
Marketing Services
27. Create ads
Mege-Agency Groups
PR/word of mouth
Creative Dept.
Niche Position
28. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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29. Planned series of ads
Direct Marketing
Ad Campaigns
Corporate PR
Product Placement
30. Evolved from hard-sell. First - Against - Niche - and New Positions
Mobile Marketing
Qualitative Research
Positioning
Media planning v. Media Buying
31. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Television
Ads to Sales Ratio
Warrior
FDA
32. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Advertising Budgets
FTC
Marketing Services Outlook
Outdoor Advertising
33. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Advrt. Agency Jobs
5 P's of Marketing
Reach
Product Placement
34. Support sales efforts - encourages 3rd party effort
US Children's Act
CPM
Marketing PR
Magazines
35. Consumer - Cost - Convenience - Communication
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36. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Competitive Analysis
Mege-Agency Groups
Push Advertising
Creative Dept.
37. Elements that carry out the strategy: Ads - PR - etc.
Future of Advertising
Television
'Buying time'
Tactics
38. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Direct Marketing
Reach
Ethics and regulation
5 P's of Marketing
39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Warrior
Branding
Word of Mouth advertising
Entry-Level Jobs
40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Roles in Ad Agency
Qualitative Research
Diffusion of Innovation
41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
Branding
Price
IMC
42. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Co-op ads
Reach
Strategy
First Position
43. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Quantitative Research
Branding
Diffusion of Innovation
Magazines
44. Put themselves against the #1 and say it is okay to be #2 - we try harder
AIDA
Against Position
Price
Ad Campaigns
45. Sales are - bring clients in and keep them - represent consumer and client
Reach
Ads to Sales Ratio
Account Management
FCC
46. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Media
Mobile Marketing
Explorer
47. Resume - creativity - internships - stand out.
Entry-Level Jobs
Push Advertising
Strategy
Marketing Services
48. Tv and radio sell by the minute.
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49. The average number of times an individual is exposed to a message
Frequency
Historical Budgeting
Ads to Sales Ratio
Rational Choice
50. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Product Placement
Media Saturation
Media
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