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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research
Marketing Services Outlook
Against Position
IMC
Advrt. Agency Jobs
2. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Advertising to Children
Newspapers
Ad Campaigns
US Children's Act
3. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Outdoor Advertising
Advrt. Agency Jobs
Social Marketing
Push Advertising
4. Product - Price - Place - Promotion - and People
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5. Planned series of ads
FDA
Product
Ad Campaigns
Direct Marketing
6. Product - Price - Place - Promotion - and People
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7. Manufacturer pays for ads
Diffusion of Innovation
Corporate PR
Quantitative Research
Co-op ads
8. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Diffusion of Innovation
FCB Grid
Advertising to Children
Against Position
9. Make product more valuable for the dealer - share in advertising costs.
Product Placement
Trade Promotions
Ad Campaigns
Newspapers
10. Sales analysis - market research - consumer insight - and account planning
Judge
Artist
People
Social Marketing
11. Tv and radio sell by the minute.
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12. The category that didn't exist before and then positions the new product as best in that category
Pull Advertising
Outdoor Advertising
IMC
New Position
13. Find the 'raw materials' facts - concepts etc.
Search Engine Marketing
Explorer
Corporate PR
Trade Promotions
14. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Marketing Services
Outdoor Advertising
Television
Search Engine Marketing
15. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
Trade Promotions
Ad Campaigns
Media
16. Create ads
Frequency
Creative Dept.
Tactics
Competitive Analysis
17. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
5 P's of Marketing
Historical Budgeting
Magazines
Ratings
18. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Roles in Ad Agency
Product Placement
Ratings
Ethics and regulation
19. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
Clutter
Clutter
IMC
20. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Ads to Sales Ratio
Television
Frequency
Sales Promotion
21. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Co-op ads
Promotion
Corporate PR
Social Marketing
22. Message to the people
Branding
Frequency
Media
Positioning
23. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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24. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
Marketing Services
FDA
Outdoor Advertising
25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Warrior
Public Relations
FCC
PR/word of mouth
26. Corporate PR - Marking PR
Quantitative Research
Rational Choice
Positioning
Public Relations
27. Resume - creativity - internships - stand out.
FTC
Roles of Creative Processes
Advertising Budgets
Entry-Level Jobs
28. Support sales efforts - encourages 3rd party effort
Positioning
Competitive Analysis
Marketing PR
Ad Campaigns
29. Sell a better product
Product
Ethics and regulation
Caveat Emptor
Entry-Level Jobs
30. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Roles of Creative Processes
Niche Position
Judge
Diffusion of Innovation
31. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Clutter
Reach
Magazines
Marketing/Advertising
32. Margin: difference between selling price and the seller's cost of goods.
Branding
Future of Advertising
Price
Diffusion of Innovation
33. Consumer Paid Media. Cost per thousand
CPM
Creative Dept.
Word of Mouth advertising
Diffusion of Innovation
34. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Positioning
Magazines
Entry-Level Jobs
35. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Direct Marketing
PR/word of mouth
Branding
Strategy
36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Qualitative Research
Frequency
Niche Position
Product
37. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Push Advertising
Search Engine Marketing
IMC
Ratings
38. Take the idea to battle. Implement the idea.
Creative Dept.
Warrior
'Buying time'
Advrt. Agency Jobs
39. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Marketing/Advertising
Direct Marketing
Social Marketing
Roles in Ad Agency
40. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Reach
Magazines
Rational Choice
Public Relations
41. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Newspapers
Advrt. Agency Jobs
Top Six Mega-Agency Groups
Sales Promotion
42. Find the 'raw materials' facts - concepts etc.
Explorer
Top Six Mega-Agency Groups
Public Relations
AIDA
43. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Direct Marketing
Qualitative Research
FTC
Advertising to Children
44. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Public Relations
Reach
Mege-Agency Groups
Promotion
45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Strategy
Direct Marketing
Quantitative Research
46. Tv and radio sell by the minute.
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47. Resume - creativity - internships - stand out.
People
Entry-Level Jobs
'Buying time'
Word of Mouth advertising
48. Someone telling you about a product
Roles of Creative Processes
Word of Mouth advertising
CPM
Reach
49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Sales Promotion
Advrt. Agency Jobs
Account Management
Clutter
50. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Positioning
Ad Campaigns
Marketing Services Outlook
Advertising to Children