Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Efficiency - Category Maturity - Consumer Message Overload






2. Sales are - bring clients in and keep them - represent consumer and client






3. In most consumers there is #1






4. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






5. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






6. Someone telling you about a product






7. Sell a better product






8. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






9. Tv and radio sell by the minute.

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10. Planned series of ads






11. Create ads






12. The average number of times an individual is exposed to a message






13. Corporate PR - Marking PR






14. The category that didn't exist before and then positions the new product as best in that category






15. What have we spent on in the past






16. Numerical based on random sample of target market (can be projected to a larger population)






17. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






19. New ideas (innovations) flow through society on a predictable path 'S curve'






20. Evolved from hard-sell. First - Against - Niche - and New Positions






21. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






23. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






24. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






25. Create ads






26. How much is the other company spending






27. In most consumers there is #1






28. Consumer Paid Media. Cost per thousand






29. Sales promotion - direct marketing - public relations - event marketing - promotion products.






30. Make product more valuable for the dealer - share in advertising costs.






31. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






32. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






33. 'Buy Beware' can't believe everything you hear about a product.






34. Look for drawbacks. Ultimately you make the decision.






35. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






37. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






38. Google - performance based - page location based on keyword auction.






39. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






40. Elements that carry out the strategy: Ads - PR - etc.






41. Message to the people






42. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






43. Media Efficiency - Category Maturity - Consumer Message Overload






44. Make product more valuable for the dealer - share in advertising costs.






45. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






46. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






47. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






48. Ads to sale ratio - Historical budgeting - competitive analysis






49. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






50. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.