Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales analysis - market research - consumer insight - and account planning






2. Sell a better product






3. The average number of times an individual is exposed to a message






4. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






5. Management functions such as: employee communication - investments - crisis management






6. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






7. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






8. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






9. Management functions such as: employee communication - investments - crisis management






10. Media Efficiency - Category Maturity - Consumer Message Overload






11. In most consumers there is #1






12. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






13. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






14. The percentage of the audience that has the opportunity to see or hear the ad at least once.






15. Margin: difference between selling price and the seller's cost of goods.






16. Sell a better product






17. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






18. Sales are - bring clients in and keep them - represent consumer and client






19. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






20. New ideas (innovations) flow through society on a predictable path 'S curve'






21. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






22. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






23. Ads to sale ratio - Historical budgeting - competitive analysis






24. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






25. Margin: difference between selling price and the seller's cost of goods.






26. Take the idea to battle. Implement the idea.






27. Evolved from hard-sell. First - Against - Niche - and New Positions






28. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






29. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






30. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






31. Make product more valuable for the dealer - share in advertising costs.






32. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


33. How much is the other company spending






34. Marketing gets the product out there - advertising promotes it.






35. Sales promotion - direct marketing - public relations - event marketing - promotion products.






36. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






37. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






38. What have we spent on in the past






39. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






40. Explorer - Artist - Judge - Warrior






41. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






42. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






43. Creative - Account - Media - and Research






44. In most consumers there is #1






45. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






46. Elements that carry out the strategy: Ads - PR - etc.






47. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






48. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






49. The category that didn't exist before and then positions the new product as best in that category






50. A percentage of sales