Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. How much is the other company spending






2. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






3. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






4. Take the idea to battle. Implement the idea.






5. Make product more valuable for the dealer - share in advertising costs.






6. Promotes the brand along one dimension of superiority (all-temperature Cheer)






7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






8. Elements that carry out the strategy: Ads - PR - etc.






9. Google - performance based - page location based on keyword auction.






10. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






11. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






12. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






13. In most consumers there is #1






14. Consumer Paid Media. Cost per thousand






15. Marketing through cellular phone






16. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


17. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






19. Explorer - Artist - Judge - Warrior






20. The percentage of the audience that has the opportunity to see or hear the ad at least once.






21. Tv and radio sell by the minute.


22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






23. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






24. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






25. Sales promotion - direct marketing - public relations - event marketing - promotion products.






26. Look for drawbacks. Ultimately you make the decision.






27. Corporate PR - Marking PR






28. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


29. Sell a better product






30. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






31. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






32. Product - Price - Place - Promotion - and People


33. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






34. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






35. Create ads






36. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






37. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






38. Sell a better product






39. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






40. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






41. Promotes the brand along one dimension of superiority (all-temperature Cheer)






42. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






43. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






44. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






45. Planned series of ads






46. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






47. Margin: difference between selling price and the seller's cost of goods.






48. Creative - Account - Media - and Research






49. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






50. Support sales efforts - encourages 3rd party effort