Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturer pays for ads






2. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






3. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






4. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






5. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






6. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






7. Google - performance based - page location based on keyword auction.






8. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






9. Someone telling you about a product






10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






11. Make product more valuable for the dealer - share in advertising costs.






12. Take the idea to battle. Implement the idea.






13. Sell a better product






14. Sell a better product






15. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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16. Elements that carry out the strategy: Ads - PR - etc.






17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






18. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






19. Sales analysis - market research - consumer insight - and account planning






20. Create ads






21. Marketing through cellular phone






22. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






24. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






26. Management functions such as: employee communication - investments - crisis management






27. Tv and radio sell by the minute.

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28. A percentage of sales






29. Make product more valuable for the dealer - share in advertising costs.






30. Support sales efforts - encourages 3rd party effort






31. Margin: difference between selling price and the seller's cost of goods.






32. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






33. Ads to sale ratio - Historical budgeting - competitive analysis






34. Corporate PR - Marking PR






35. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






36. Google - performance based - page location based on keyword auction.






37. Evolved from hard-sell. First - Against - Niche - and New Positions






38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






39. Manufacturer pays for ads






40. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






41. Consumer Paid Media. Cost per thousand






42. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






43. How much is the other company spending






44. Planned series of ads






45. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






46. What have we spent on in the past






47. Someone telling you about a product






48. Message to the people






49. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






50. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC