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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Message to the people






2. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






3. What have we spent on in the past






4. Marketing gets the product out there - advertising promotes it.






5. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






6. Manufacturer pays for ads






7. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






8. Creative - Account - Media - and Research






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






11. Consumer - Cost - Convenience - Communication

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12. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






13. Planned series of ads






14. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






15. Ads to sale ratio - Historical budgeting - competitive analysis






16. Marketing through cellular phone






17. Creative - Account - Media - and Research






18. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






19. Actions - decisions - interest - and attention






20. Consumer Paid Media. Cost per thousand






21. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






22. Sell a better product






23. Take the idea to battle. Implement the idea.






24. Someone telling you about a product






25. The category that didn't exist before and then positions the new product as best in that category






26. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






27. Create ads






28. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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29. Planned series of ads






30. Evolved from hard-sell. First - Against - Niche - and New Positions






31. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






32. Sales promotion - direct marketing - public relations - event marketing - promotion products.






33. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






34. Support sales efforts - encourages 3rd party effort






35. Consumer - Cost - Convenience - Communication

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36. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






37. Elements that carry out the strategy: Ads - PR - etc.






38. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






42. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






43. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






44. Put themselves against the #1 and say it is okay to be #2 - we try harder






45. Sales are - bring clients in and keep them - represent consumer and client






46. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






47. Resume - creativity - internships - stand out.






48. Tv and radio sell by the minute.

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49. The average number of times an individual is exposed to a message






50. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite







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