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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Mege-Agency Groups
Account Management
Ethics and regulation
Future of Advertising
2. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Diffusion of Innovation
Media
Positioning
3. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Sales Promotion
Television
Direct Marketing
Diffusion of Innovation
4. Planned series of ads
Entry-Level Jobs
Competitive Analysis
Ad Campaigns
Ethics and regulation
5. The percentage of the audience that has the opportunity to see or hear the ad at least once.
PR/word of mouth
Product
Reach
Event Marketing
6. Message to the people
Against Position
Media
Newspapers
Corporate PR
7. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Competitive Analysis
FCC
Mobile Marketing
Rational Choice
8. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
New Position
Top Six Mega-Agency Groups
Word of Mouth advertising
9. Management functions such as: employee communication - investments - crisis management
Marketing Services Outlook
Corporate PR
AIDA
Direct Marketing
10. Elements that carry out the strategy: Ads - PR - etc.
Roles in Ad Agency
New Position
Co-op ads
Tactics
11. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
Mege-Agency Groups
Historical Budgeting
Account Management
12. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Judge
Public Relations
Clutter
13. Tv and radio sell by the minute.
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14. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
PR/word of mouth
4 C's
Product Placement
15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Qualitative Research
Advrt. Agency Jobs
Future of Advertising
16. What have we spent on in the past
Account Management
Promotion
Positioning
Historical Budgeting
17. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Co-op ads
Social Marketing
Trade Promotions
ROI
18. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
PR/word of mouth
Mobile Marketing
Newspapers
Positioning
19. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Sales Promotion
Social Marketing
Marketing Services
Event Marketing
20. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Outdoor Advertising
Push Advertising
Clutter
21. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
IMC
Mege-Agency Groups
Sales Promotion
Word of Mouth advertising
22. Product - Price - Place - Promotion - and People
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23. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Sales Promotion
Roles of Creative Processes
PR/word of mouth
First Position
24. Tv and radio sell by the minute.
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25. Take the idea to battle. Implement the idea.
FTC
Warrior
Push Advertising
Media
26. Consumer - Cost - Convenience - Communication
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27. Margin: difference between selling price and the seller's cost of goods.
FDA
Price
Frequency
Promotion
28. Take the idea to battle. Implement the idea.
Sales Promotion
ROI
Warrior
Roles in Ad Agency
29. How much is the other company spending
Pull Advertising
Competitive Analysis
Push Advertising
Ratings
30. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Positioning
IMC
Account Management
Outdoor Advertising
31. Planned series of ads
Qualitative Research
Ad Campaigns
Marketing Services
Tactics
32. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Challenges Facing Advertisers
FTC
Search Engine Marketing
Mobile Marketing
33. New ideas (innovations) flow through society on a predictable path 'S curve'
Advrt. Agency Jobs
Media
Diffusion of Innovation
Frequency
34. Management functions such as: employee communication - investments - crisis management
Mobile Marketing
Roles of Creative Processes
Frequency
Corporate PR
35. Media Efficiency - Category Maturity - Consumer Message Overload
4 C's
Challenges Facing Advertisers
Reach
Event Marketing
36. Sell a better product
Product
US Children's Act
First Position
Challenges Facing Advertisers
37. Marketing gets the product out there - advertising promotes it.
Co-op ads
Marketing/Advertising
Roles of Creative Processes
Artist
38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Advertising Budgets
Marketing PR
Ads to Sales Ratio
39. Manufacturer pays for ads
FCB Grid
Pull Advertising
Outdoor Advertising
Co-op ads
40. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Entry-Level Jobs
FCC
FDA
Top Six Mega-Agency Groups
41. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
IMC
Marketing PR
Co-op ads
42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Mege-Agency Groups
CPM
Niche Position
43. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Magazines
First Position
Product
Ratings
44. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
FCB Grid
Direct Marketing
Challenges Facing Advertisers
45. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
CPM
Ratings
Media Saturation
IMC
46. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Direct Marketing
Price
Marketing Services
Top Six Mega-Agency Groups
47. 'Buy Beware' can't believe everything you hear about a product.
Co-op ads
Caveat Emptor
Outdoor advertising
Roles of Creative Processes
48. Find the 'raw materials' facts - concepts etc.
Creative Dept.
Price
Explorer
Newspapers
49. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
Television
Search Engine Marketing
Co-op ads
50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
Strategy
FCB Grid
Marketing/Advertising