Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






2. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






3. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






4. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






5. Sell a better product






6. Consumer Paid Media. Cost per thousand






7. Margin: difference between selling price and the seller's cost of goods.






8. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






9. Support sales efforts - encourages 3rd party effort






10. Sell a better product






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






13. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






14. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






15. Media Efficiency - Category Maturity - Consumer Message Overload






16. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






17. Planned series of ads






18. New ideas (innovations) flow through society on a predictable path 'S curve'






19. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






20. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






21. Marketing gets the product out there - advertising promotes it.






22. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






23. Product - Price - Place - Promotion - and People

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24. Someone telling you about a product






25. How much is the other company spending






26. A percentage of sales






27. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






28. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






30. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






31. Explorer - Artist - Judge - Warrior






32. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






33. Promotes the brand along one dimension of superiority (all-temperature Cheer)






34. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






35. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






37. 'Buy Beware' can't believe everything you hear about a product.






38. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






39. Sales analysis - market research - consumer insight - and account planning






40. Numerical based on random sample of target market (can be projected to a larger population)






41. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






42. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






43. Management functions such as: employee communication - investments - crisis management






44. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






45. Take the idea to battle. Implement the idea.






46. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






47. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






48. Numerical based on random sample of target market (can be projected to a larger population)






49. Product - Price - Place - Promotion - and People

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50. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons