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Test your basic knowledge |
Advertising Basics
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research
Advrt. Agency Jobs
Public Relations
Magazines
Product
2. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Corporate PR
Sales Promotion
Roles in Ad Agency
Word of Mouth advertising
3. Create ads
'Buying time'
Search Engine Marketing
Creative Dept.
Social Marketing
4. Message to the people
Media
Caveat Emptor
Advrt. Agency Jobs
Media planning v. Media Buying
5. Consumer - Cost - Convenience - Communication
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6. Corporate PR - Marking PR
FCB Grid
Public Relations
Media Saturation
Clutter
7. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Top Six Mega-Agency Groups
Newspapers
Media planning v. Media Buying
Ethics and regulation
8. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Artist
Word of Mouth advertising
Outdoor Advertising
9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Creative Dept.
Ratings
Ad Campaigns
10. Someone telling you about a product
Word of Mouth advertising
Warrior
Product
Mobile Marketing
11. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Diffusion of Innovation
Sales Promotion
Magazines
Mobile Marketing
12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Mobile Marketing
US Children's Act
FTC
Push Advertising
13. The category that didn't exist before and then positions the new product as best in that category
Roles of Creative Processes
New Position
Media
Ads to Sales Ratio
14. Sales are - bring clients in and keep them - represent consumer and client
Roles of Creative Processes
FCB Grid
Account Management
US Children's Act
15. In most consumers there is #1
Outdoor Advertising
Promotion
First Position
Radio
16. Elements that carry out the strategy: Ads - PR - etc.
Ads to Sales Ratio
Challenges Facing Advertisers
Price
Tactics
17. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Creative Dept.
Branding
Judge
18. The percentage of the audience that has the opportunity to see or hear the ad at least once.
US Children's Act
People
Reach
Public Relations
19. The category that didn't exist before and then positions the new product as best in that category
New Position
ROI
Artist
Marketing/Advertising
20. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Marketing Services
Competitive Analysis
Judge
21. Create ads
Direct Marketing
Rational Choice
Creative Dept.
People
22. A percentage of sales
'Buying time'
Public Relations
Entry-Level Jobs
Ads to Sales Ratio
23. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Frequency
Future of Advertising
Qualitative Research
5 P's of Marketing
24. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Corporate PR
Price
FCC
Radio
25. Account management - creative - media planning - media buying.
Ratings
Roles in Ad Agency
Public Relations
Magazines
26. Find the 'raw materials' facts - concepts etc.
Outdoor advertising
Explorer
Word of Mouth advertising
Positioning
27. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Entry-Level Jobs
FCB Grid
Explorer
28. Sales analysis - market research - consumer insight - and account planning
CPM
People
Entry-Level Jobs
Promotion
29. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Reach
Marketing Services Outlook
Advertising Budgets
Newspapers
30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Advertising to Children
FCC
Challenges Facing Advertisers
31. 'Buy Beware' can't believe everything you hear about a product.
Qualitative Research
Marketing Services Outlook
Caveat Emptor
IMC
32. Google - performance based - page location based on keyword auction.
Ratings
Diffusion of Innovation
Search Engine Marketing
Caveat Emptor
33. Consumer - Cost - Convenience - Communication
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34. What have we spent on in the past
Sales Promotion
ROI
Historical Budgeting
Tactics
35. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Mobile Marketing
Outdoor advertising
People
36. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
Advertising Budgets
Trade Promotions
Ad Campaigns
37. Actions - decisions - interest - and attention
Television
AIDA
Mege-Agency Groups
Quantitative Research
38. Support sales efforts - encourages 3rd party effort
'Buying time'
IMC
Media Saturation
Marketing PR
39. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Direct Marketing
ROI
Ad Campaigns
Outdoor advertising
40. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Strategy
Sales Promotion
Direct Marketing
Roles in Ad Agency
41. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Event Marketing
Tactics
Diffusion of Innovation
42. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Television
Quantitative Research
Artist
4 C's
43. Look for drawbacks. Ultimately you make the decision.
Outdoor Advertising
Social Marketing
Judge
Reach
44. Put themselves against the #1 and say it is okay to be #2 - we try harder
Tactics
Against Position
Ethics and regulation
'Buying time'
45. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Creative Dept.
Niche Position
Quantitative Research
ROI
46. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mobile Marketing
Mege-Agency Groups
Roles of Creative Processes
Newspapers
47. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Creative Dept.
Clutter
Radio
Challenges Facing Advertisers
48. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Caveat Emptor
Challenges Facing Advertisers
Radio
Media planning v. Media Buying
49. Take the idea to battle. Implement the idea.
Mobile Marketing
Rational Choice
Warrior
Creative Dept.
50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
Tactics
Roles in Ad Agency
Corporate PR
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