Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






2. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






3. Marketing gets the product out there - advertising promotes it.






4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






6. Tv and radio sell by the minute.


7. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






8. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






10. Put themselves against the #1 and say it is okay to be #2 - we try harder






11. What have we spent on in the past






12. Support sales efforts - encourages 3rd party effort






13. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






14. Marketing gets the product out there - advertising promotes it.






15. Find the 'raw materials' facts - concepts etc.






16. Sell a better product






17. The percentage of the audience that has the opportunity to see or hear the ad at least once.






18. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






19. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






20. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






21. The category that didn't exist before and then positions the new product as best in that category






22. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






23. Actions - decisions - interest - and attention






24. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






25. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






26. Numerical based on random sample of target market (can be projected to a larger population)






27. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






28. Ads to sale ratio - Historical budgeting - competitive analysis






29. Sales promotion - direct marketing - public relations - event marketing - promotion products.






30. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






31. Sales are - bring clients in and keep them - represent consumer and client






32. 'Buy Beware' can't believe everything you hear about a product.






33. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






34. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






35. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






36. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






37. Planned series of ads






38. Resume - creativity - internships - stand out.






39. Explorer - Artist - Judge - Warrior






40. Someone telling you about a product






41. Sales analysis - market research - consumer insight - and account planning






42. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






43. Corporate PR - Marking PR






44. Create ads






45. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






46. Evolved from hard-sell. First - Against - Niche - and New Positions






47. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






48. Google - performance based - page location based on keyword auction.






49. Corporate PR - Marking PR






50. Look for drawbacks. Ultimately you make the decision.