Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






2. Sales are - bring clients in and keep them - represent consumer and client






3. Consumer - Cost - Convenience - Communication

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4. The percentage of the audience that has the opportunity to see or hear the ad at least once.






5. Consumer - Cost - Convenience - Communication

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6. Put themselves against the #1 and say it is okay to be #2 - we try harder






7. Promotes the brand along one dimension of superiority (all-temperature Cheer)






8. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






9. Marketing through cellular phone






10. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






11. Corporate PR - Marking PR






12. Take the idea to battle. Implement the idea.






13. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






14. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






16. Marketing gets the product out there - advertising promotes it.






17. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






18. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






19. Find the 'raw materials' facts - concepts etc.






20. Ads to sale ratio - Historical budgeting - competitive analysis






21. Create ads






22. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






23. In most consumers there is #1






24. What have we spent on in the past






25. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






26. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






27. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






28. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






29. How much is the other company spending






30. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






31. Evolved from hard-sell. First - Against - Niche - and New Positions






32. The average number of times an individual is exposed to a message






33. Media Efficiency - Category Maturity - Consumer Message Overload






34. Margin: difference between selling price and the seller's cost of goods.






35. The percentage of the audience that has the opportunity to see or hear the ad at least once.






36. Explorer - Artist - Judge - Warrior






37. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






38. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






39. New ideas (innovations) flow through society on a predictable path 'S curve'






40. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






41. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






42. Creative - Account - Media - and Research






43. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






44. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






45. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






46. Product - Price - Place - Promotion - and People

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47. Make product more valuable for the dealer - share in advertising costs.






48. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






49. Look for drawbacks. Ultimately you make the decision.






50. Actions - decisions - interest - and attention