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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category
New Position
Sales Promotion
Against Position
Marketing Services Outlook
2. How much is the other company spending
Competitive Analysis
Entry-Level Jobs
Tactics
US Children's Act
3. Find the 'raw materials' facts - concepts etc.
US Children's Act
Diffusion of Innovation
PR/word of mouth
Explorer
4. New ideas (innovations) flow through society on a predictable path 'S curve'
FCC
Ads to Sales Ratio
Advertising to Children
Diffusion of Innovation
5. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Ads to Sales Ratio
Search Engine Marketing
Advertising to Children
Marketing/Advertising
6. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Mobile Marketing
Word of Mouth advertising
Public Relations
Promotion
7. Evolved from hard-sell. First - Against - Niche - and New Positions
Positioning
AIDA
Top Six Mega-Agency Groups
Social Marketing
8. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Niche Position
'Buying time'
CPM
Media planning v. Media Buying
9. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
Entry-Level Jobs
Creative Dept.
Mege-Agency Groups
10. What have we spent on in the past
Warrior
Marketing/Advertising
Historical Budgeting
Marketing Services
11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Ad Campaigns
Ratings
'Buying time'
12. Sell a better product
Product
Marketing Services
Strategy
Search Engine Marketing
13. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Branding
Branding
Quantitative Research
14. Look for drawbacks. Ultimately you make the decision.
Ethics and regulation
CPM
Push Advertising
Judge
15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Marketing Services Outlook
Product
FCC
16. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Search Engine Marketing
4 C's
Push Advertising
Event Marketing
17. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Marketing Services Outlook
FDA
Advertising to Children
Diffusion of Innovation
18. Creative - Account - Media - and Research
Clutter
Tactics
IMC
Advrt. Agency Jobs
19. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
5 P's of Marketing
ROI
Search Engine Marketing
Quantitative Research
20. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Ads to Sales Ratio
Public Relations
Word of Mouth advertising
Diffusion of Innovation
21. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
FTC
Entry-Level Jobs
Magazines
Qualitative Research
22. Management functions such as: employee communication - investments - crisis management
Corporate PR
Outdoor advertising
Strategy
People
23. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Niche Position
Artist
Entry-Level Jobs
Top Six Mega-Agency Groups
24. Someone telling you about a product
Word of Mouth advertising
Warrior
Against Position
AIDA
25. Corporate PR - Marking PR
Rational Choice
Ethics and regulation
Public Relations
New Position
26. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Against Position
Entry-Level Jobs
Tactics
Media planning v. Media Buying
27. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Product
Newspapers
Against Position
28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Promotion
Strategy
Against Position
Product Placement
29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
FCB Grid
Artist
Sales Promotion
Branding
30. Planned series of ads
Promotion
Rational Choice
Quantitative Research
Ad Campaigns
31. Sales are - bring clients in and keep them - represent consumer and client
FCB Grid
Challenges Facing Advertisers
Account Management
Rational Choice
32. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Search Engine Marketing
Ads to Sales Ratio
Clutter
33. Consumer Paid Media. Cost per thousand
Strategy
Branding
Media planning v. Media Buying
CPM
34. Make product more valuable for the dealer - share in advertising costs.
Media planning v. Media Buying
4 C's
Top Six Mega-Agency Groups
Trade Promotions
35. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Event Marketing
Marketing/Advertising
Advertising to Children
Reach
36. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Roles of Creative Processes
'Buying time'
Radio
US Children's Act
37. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Rational Choice
Pull Advertising
Product Placement
Entry-Level Jobs
38. Create ads
New Position
Direct Marketing
Search Engine Marketing
Creative Dept.
39. How much is the other company spending
Ratings
Competitive Analysis
Ethics and regulation
Marketing/Advertising
40. Account management - creative - media planning - media buying.
Diffusion of Innovation
Public Relations
Rational Choice
Roles in Ad Agency
41. Message to the people
Trade Promotions
Media
Co-op ads
4 C's
42. Support sales efforts - encourages 3rd party effort
Explorer
Marketing PR
Challenges Facing Advertisers
Positioning
43. Message to the people
Media planning v. Media Buying
Tactics
Historical Budgeting
Media
44. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Word of Mouth advertising
CPM
Radio
45. Management functions such as: employee communication - investments - crisis management
Newspapers
Outdoor Advertising
FCB Grid
Corporate PR
46. Find the 'raw materials' facts - concepts etc.
Marketing/Advertising
Explorer
Roles of Creative Processes
Judge
47. Look for drawbacks. Ultimately you make the decision.
Judge
Caveat Emptor
Against Position
IMC
48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
Diffusion of Innovation
Outdoor Advertising
Ad Campaigns
49. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Advertising Budgets
Advertising Budgets
FDA
Media
50. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Push Advertising
Creative Dept.
Outdoor advertising
Sales Promotion