SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management functions such as: employee communication - investments - crisis management
Future of Advertising
Account Management
Corporate PR
Product Placement
2. The category that didn't exist before and then positions the new product as best in that category
FCC
New Position
ROI
Radio
3. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
4 C's
Advertising to Children
Sales Promotion
Creative Dept.
4. 'Buy Beware' can't believe everything you hear about a product.
IMC
Caveat Emptor
Media planning v. Media Buying
Top Six Mega-Agency Groups
5. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Trade Promotions
4 C's
Co-op ads
Direct Marketing
6. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Public Relations
Niche Position
Judge
FCC
7. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Niche Position
Account Management
Creative Dept.
FCB Grid
8. Margin: difference between selling price and the seller's cost of goods.
Direct Marketing
Radio
Price
Product Placement
9. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Challenges Facing Advertisers
Positioning
Mege-Agency Groups
10. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
ROI
Newspapers
Product Placement
Clutter
11. Tv and radio sell by the minute.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
12. How much is the other company spending
Rational Choice
Diffusion of Innovation
People
Competitive Analysis
13. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Entry-Level Jobs
Positioning
Outdoor Advertising
Qualitative Research
14. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
FDA
FCB Grid
Ads to Sales Ratio
Sales Promotion
15. Numerical based on random sample of target market (can be projected to a larger population)
Future of Advertising
Quantitative Research
Caveat Emptor
Against Position
16. Evolved from hard-sell. First - Against - Niche - and New Positions
Against Position
Niche Position
Positioning
Advertising Budgets
17. Media Efficiency - Category Maturity - Consumer Message Overload
CPM
Price
Challenges Facing Advertisers
FDA
18. Look for drawbacks. Ultimately you make the decision.
Product
Quantitative Research
Sales Promotion
Judge
19. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Top Six Mega-Agency Groups
Outdoor Advertising
Marketing/Advertising
Marketing Services
20. The category that didn't exist before and then positions the new product as best in that category
FTC
New Position
Direct Marketing
FDA
21. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Public Relations
Advertising Budgets
Word of Mouth advertising
Strategy
22. Make product more valuable for the dealer - share in advertising costs.
Mobile Marketing
Entry-Level Jobs
Rational Choice
Trade Promotions
23. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
AIDA
Product
Reach
Clutter
24. 'Buy Beware' can't believe everything you hear about a product.
Future of Advertising
Caveat Emptor
Price
Positioning
25. Sales are - bring clients in and keep them - represent consumer and client
Media planning v. Media Buying
Ads to Sales Ratio
Niche Position
Account Management
26. Elements that carry out the strategy: Ads - PR - etc.
Outdoor advertising
Ad Campaigns
Word of Mouth advertising
Tactics
27. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Magazines
Magazines
FCC
28. Sales promotion - direct marketing - public relations - event marketing - promotion products.
5 P's of Marketing
Marketing Services Outlook
FDA
Roles in Ad Agency
29. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Radio
Quantitative Research
Outdoor advertising
Television
30. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Price
4 C's
Diffusion of Innovation
Direct Marketing
31. Corporate PR - Marking PR
Mobile Marketing
Push Advertising
Quantitative Research
Public Relations
32. Manufacturer pays for ads
Marketing/Advertising
Judge
FCB Grid
Co-op ads
33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Mobile Marketing
Artist
Push Advertising
FCB Grid
34. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Ads to Sales Ratio
Advertising Budgets
Niche Position
Radio
35. Consumer Paid Media. Cost per thousand
Reach
CPM
Advertising Budgets
Roles in Ad Agency
36. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Marketing Services Outlook
Marketing PR
Outdoor Advertising
Ethics and regulation
37. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Competitive Analysis
Marketing/Advertising
Radio
Future of Advertising
38. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Product Placement
US Children's Act
Promotion
Explorer
39. Account management - creative - media planning - media buying.
Judge
Roles in Ad Agency
PR/word of mouth
Historical Budgeting
40. In most consumers there is #1
First Position
Diffusion of Innovation
IMC
Diffusion of Innovation
41. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Sales Promotion
Product
Against Position
Direct Marketing
42. Resume - creativity - internships - stand out.
Pull Advertising
Entry-Level Jobs
Quantitative Research
Mobile Marketing
43. A percentage of sales
4 C's
Product Placement
Ads to Sales Ratio
Sales Promotion
44. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Branding
Challenges Facing Advertisers
Public Relations
Push Advertising
45. Corporate PR - Marking PR
Outdoor Advertising
Word of Mouth advertising
Public Relations
Marketing/Advertising
46. Evolved from hard-sell. First - Against - Niche - and New Positions
Clutter
Corporate PR
Advertising to Children
Positioning
47. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Qualitative Research
Challenges Facing Advertisers
Search Engine Marketing
Artist
48. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Radio
Event Marketing
Roles of Creative Processes
Corporate PR
49. The percentage of the audience that has the opportunity to see or hear the ad at least once.
People
Reach
FCC
Diffusion of Innovation
50. Message to the people
Media planning v. Media Buying
Advrt. Agency Jobs
Media
US Children's Act