Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Take the idea to battle. Implement the idea.






2. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






3. Margin: difference between selling price and the seller's cost of goods.






4. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






5. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






6. Promotes the brand along one dimension of superiority (all-temperature Cheer)






7. In most consumers there is #1






8. A percentage of sales






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






11. Evolved from hard-sell. First - Against - Niche - and New Positions






12. 'Buy Beware' can't believe everything you hear about a product.






13. The percentage of the audience that has the opportunity to see or hear the ad at least once.






14. Product - Price - Place - Promotion - and People

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15. Creative - Account - Media - and Research






16. Marketing through cellular phone






17. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






18. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






19. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






20. Support sales efforts - encourages 3rd party effort






21. Resume - creativity - internships - stand out.






22. New ideas (innovations) flow through society on a predictable path 'S curve'






23. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






24. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






25. Make product more valuable for the dealer - share in advertising costs.






26. Margin: difference between selling price and the seller's cost of goods.






27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






28. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






30. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






31. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






32. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






33. The category that didn't exist before and then positions the new product as best in that category






34. Management functions such as: employee communication - investments - crisis management






35. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






36. Numerical based on random sample of target market (can be projected to a larger population)






37. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






38. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






39. Sales promotion - direct marketing - public relations - event marketing - promotion products.






40. Media Efficiency - Category Maturity - Consumer Message Overload






41. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






42. Take the idea to battle. Implement the idea.






43. Support sales efforts - encourages 3rd party effort






44. Planned series of ads






45. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






46. Sales are - bring clients in and keep them - represent consumer and client






47. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






48. The average number of times an individual is exposed to a message






49. The average number of times an individual is exposed to a message






50. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






Can you answer 50 questions in 15 minutes?



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