SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Co-op ads
PR/word of mouth
Magazines
Public Relations
2. What have we spent on in the past
Frequency
Historical Budgeting
Artist
PR/word of mouth
3. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Historical Budgeting
Corporate PR
Warrior
Artist
4. Manufacturer pays for ads
Co-op ads
Media planning v. Media Buying
IMC
Explorer
5. Planned series of ads
Tactics
Television
Corporate PR
Ad Campaigns
6. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Outdoor Advertising
Ethics and regulation
Artist
Event Marketing
7. 'Buy Beware' can't believe everything you hear about a product.
Quantitative Research
Caveat Emptor
Co-op ads
Tactics
8. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Mege-Agency Groups
4 C's
Quantitative Research
9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
10. Corporate PR - Marking PR
Product
ROI
Public Relations
Sales Promotion
11. Margin: difference between selling price and the seller's cost of goods.
Creative Dept.
Branding
Reach
Price
12. What have we spent on in the past
Public Relations
Outdoor Advertising
Roles in Ad Agency
Historical Budgeting
13. Create ads
Roles in Ad Agency
IMC
Warrior
Creative Dept.
14. Look for drawbacks. Ultimately you make the decision.
Reach
Judge
Promotion
Strategy
15. Manufacturer pays for ads
Co-op ads
Magazines
US Children's Act
Advrt. Agency Jobs
16. Put themselves against the #1 and say it is okay to be #2 - we try harder
Clutter
Rational Choice
Radio
Against Position
17. Google - performance based - page location based on keyword auction.
Marketing/Advertising
Outdoor Advertising
Search Engine Marketing
Product
18. The average number of times an individual is exposed to a message
Historical Budgeting
Frequency
Price
Against Position
19. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Marketing Services
US Children's Act
Branding
Ethics and regulation
20. Account management - creative - media planning - media buying.
Media Saturation
Event Marketing
Judge
Roles in Ad Agency
21. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising to Children
Quantitative Research
Public Relations
Advertising Budgets
22. Explorer - Artist - Judge - Warrior
Niche Position
Diffusion of Innovation
Direct Marketing
Roles of Creative Processes
23. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Price
Trade Promotions
Reach
24. Consumer Paid Media. Cost per thousand
Top Six Mega-Agency Groups
CPM
FDA
Explorer
25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
FCC
Newspapers
Magazines
Artist
26. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Historical Budgeting
Radio
Strategy
Top Six Mega-Agency Groups
27. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Branding
IMC
Historical Budgeting
PR/word of mouth
28. Make product more valuable for the dealer - share in advertising costs.
Branding
Co-op ads
Clutter
Trade Promotions
29. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Competitive Analysis
Reach
Promotion
30. A percentage of sales
Mege-Agency Groups
Ads to Sales Ratio
Marketing/Advertising
Word of Mouth advertising
31. Creative - Account - Media - and Research
Television
Roles of Creative Processes
Advrt. Agency Jobs
Event Marketing
32. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Strategy
Marketing Services Outlook
Promotion
Reach
33. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Account Management
AIDA
Future of Advertising
Advertising Budgets
34. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
5 P's of Marketing
Marketing Services Outlook
Direct Marketing
35. Consumer - Cost - Convenience - Communication
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
36. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Reach
Branding
Push Advertising
Product
37. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
First Position
Explorer
Clutter
Co-op ads
38. Someone telling you about a product
Word of Mouth advertising
Advertising Budgets
First Position
Against Position
39. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Qualitative Research
Mobile Marketing
FCC
Product Placement
40. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
FCB Grid
Mege-Agency Groups
Marketing Services
Judge
41. Find the 'raw materials' facts - concepts etc.
Marketing PR
Explorer
Niche Position
Qualitative Research
42. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
FCC
Historical Budgeting
Television
Social Marketing
43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Marketing Services
Challenges Facing Advertisers
IMC
Newspapers
44. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Magazines
Artist
Top Six Mega-Agency Groups
People
45. Marketing through cellular phone
Competitive Analysis
Search Engine Marketing
Top Six Mega-Agency Groups
Mobile Marketing
46. Sell a better product
PR/word of mouth
Product
Explorer
Price
47. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Quantitative Research
Strategy
Positioning
48. The category that didn't exist before and then positions the new product as best in that category
Marketing/Advertising
New Position
Magazines
Challenges Facing Advertisers
49. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Pull Advertising
Mobile Marketing
Magazines
AIDA
50. Find the 'raw materials' facts - concepts etc.
Product
Explorer
CPM
Competitive Analysis