Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






2. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






3. Make product more valuable for the dealer - share in advertising costs.






4. Planned series of ads






5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






6. In most consumers there is #1






7. Numerical based on random sample of target market (can be projected to a larger population)






8. In most consumers there is #1






9. Message to the people






10. Evolved from hard-sell. First - Against - Niche - and New Positions






11. Product - Price - Place - Promotion - and People

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


12. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






13. Create ads






14. Explorer - Artist - Judge - Warrior






15. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


16. Put themselves against the #1 and say it is okay to be #2 - we try harder






17. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






18. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






19. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






20. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






21. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






22. Media Efficiency - Category Maturity - Consumer Message Overload






23. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






24. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






25. Creative - Account - Media - and Research






26. Ads to sale ratio - Historical budgeting - competitive analysis






27. Sales analysis - market research - consumer insight - and account planning






28. Google - performance based - page location based on keyword auction.






29. Put themselves against the #1 and say it is okay to be #2 - we try harder






30. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






31. Marketing through cellular phone






32. Take the idea to battle. Implement the idea.






33. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






34. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






35. Sales promotion - direct marketing - public relations - event marketing - promotion products.






36. Consumer Paid Media. Cost per thousand






37. Media Efficiency - Category Maturity - Consumer Message Overload






38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






39. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






40. Consumer Paid Media. Cost per thousand






41. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






42. Take the idea to battle. Implement the idea.






43. Ads to sale ratio - Historical budgeting - competitive analysis






44. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






45. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






46. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. Resume - creativity - internships - stand out.






48. What have we spent on in the past






49. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






50. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






Can you answer 50 questions in 15 minutes?



Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests