Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






2. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






3. Support sales efforts - encourages 3rd party effort






4. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






5. Creative - Account - Media - and Research






6. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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7. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






8. Management functions such as: employee communication - investments - crisis management






9. The percentage of the audience that has the opportunity to see or hear the ad at least once.






10. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






15. Sales analysis - market research - consumer insight - and account planning






16. Actions - decisions - interest - and attention






17. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






18. Sales promotion - direct marketing - public relations - event marketing - promotion products.






19. Sales are - bring clients in and keep them - represent consumer and client






20. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






21. Consumer Paid Media. Cost per thousand






22. Elements that carry out the strategy: Ads - PR - etc.






23. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






24. What have we spent on in the past






25. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






26. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






27. Product - Price - Place - Promotion - and People

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28. Consumer - Cost - Convenience - Communication

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29. How much is the other company spending






30. A percentage of sales






31. Marketing gets the product out there - advertising promotes it.






32. Numerical based on random sample of target market (can be projected to a larger population)






33. Resume - creativity - internships - stand out.






34. Manufacturer pays for ads






35. New ideas (innovations) flow through society on a predictable path 'S curve'






36. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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37. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






38. Someone telling you about a product






39. Creative - Account - Media - and Research






40. In most consumers there is #1






41. Sell a better product






42. How much is the other company spending






43. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






44. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






45. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






46. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






47. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






48. Corporate PR - Marking PR






49. 'Buy Beware' can't believe everything you hear about a product.






50. Message to the people