Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






2. Make product more valuable for the dealer - share in advertising costs.






3. In most consumers there is #1






4. Ads to sale ratio - Historical budgeting - competitive analysis






5. Corporate PR - Marking PR






6. Explorer - Artist - Judge - Warrior






7. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






8. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






9. Google - performance based - page location based on keyword auction.






10. Take the idea to battle. Implement the idea.






11. Actions - decisions - interest - and attention






12. Make product more valuable for the dealer - share in advertising costs.






13. How much is the other company spending






14. Product - Price - Place - Promotion - and People

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15. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






16. Tv and radio sell by the minute.

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17. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






19. Marketing gets the product out there - advertising promotes it.






20. Look for drawbacks. Ultimately you make the decision.






21. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






22. Marketing through cellular phone






23. Promotes the brand along one dimension of superiority (all-temperature Cheer)






24. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






25. Message to the people






26. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






27. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






28. Creative - Account - Media - and Research






29. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






30. Promotes the brand along one dimension of superiority (all-temperature Cheer)






31. Someone telling you about a product






32. 'Buy Beware' can't believe everything you hear about a product.






33. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






34. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






35. Put themselves against the #1 and say it is okay to be #2 - we try harder






36. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






37. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






38. Consumer - Cost - Convenience - Communication

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39. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






40. Google - performance based - page location based on keyword auction.






41. Ads to sale ratio - Historical budgeting - competitive analysis






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. Support sales efforts - encourages 3rd party effort






44. Margin: difference between selling price and the seller's cost of goods.






45. Put themselves against the #1 and say it is okay to be #2 - we try harder






46. Someone telling you about a product






47. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






48. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






49. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






50. Product - Price - Place - Promotion - and People

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Can you answer 50 questions in 15 minutes?



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