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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Advertising Budgets
Diffusion of Innovation
Sales Promotion
2. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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3. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Tactics
IMC
Clutter
Advertising to Children
4. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Diffusion of Innovation
Event Marketing
Top Six Mega-Agency Groups
Artist
5. Message to the people
FDA
CPM
Media
Corporate PR
6. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Social Marketing
Diffusion of Innovation
Co-op ads
7. Look for drawbacks. Ultimately you make the decision.
Quantitative Research
Judge
US Children's Act
Historical Budgeting
8. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Artist
Media planning v. Media Buying
Ratings
9. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Search Engine Marketing
Niche Position
Marketing Services
FCC
10. Support sales efforts - encourages 3rd party effort
Marketing PR
Advertising Budgets
Marketing Services
Diffusion of Innovation
11. Sell a better product
Product
New Position
Creative Dept.
Public Relations
12. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
Push Advertising
Qualitative Research
Advertising Budgets
13. Elements that carry out the strategy: Ads - PR - etc.
'Buying time'
Explorer
Public Relations
Tactics
14. Tv and radio sell by the minute.
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15. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Marketing Services Outlook
Warrior
Branding
Positioning
16. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Explorer
Niche Position
Top Six Mega-Agency Groups
Reach
17. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Television
Ads to Sales Ratio
Marketing Services Outlook
Advertising to Children
18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
ROI
Clutter
Roles in Ad Agency
Newspapers
20. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Mege-Agency Groups
Creative Dept.
Ad Campaigns
21. Support sales efforts - encourages 3rd party effort
Marketing PR
PR/word of mouth
Ads to Sales Ratio
5 P's of Marketing
22. Management functions such as: employee communication - investments - crisis management
Frequency
Price
Corporate PR
Direct Marketing
23. Take the idea to battle. Implement the idea.
IMC
Word of Mouth advertising
Warrior
Television
24. Account management - creative - media planning - media buying.
Marketing/Advertising
Creative Dept.
Roles in Ad Agency
AIDA
25. Resume - creativity - internships - stand out.
Word of Mouth advertising
Entry-Level Jobs
Marketing Services Outlook
Product
26. How much is the other company spending
Mobile Marketing
Magazines
Diffusion of Innovation
Competitive Analysis
27. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
PR/word of mouth
Challenges Facing Advertisers
US Children's Act
Clutter
28. Consumer Paid Media. Cost per thousand
Social Marketing
CPM
Advrt. Agency Jobs
Strategy
29. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Against Position
New Position
Outdoor Advertising
Challenges Facing Advertisers
30. Sell a better product
FTC
Tactics
Ad Campaigns
Product
31. Creative - Account - Media - and Research
Trade Promotions
Branding
FTC
Advrt. Agency Jobs
32. Find the 'raw materials' facts - concepts etc.
Positioning
Clutter
Future of Advertising
Explorer
33. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Strategy
Event Marketing
Diffusion of Innovation
Promotion
34. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
4 C's
Competitive Analysis
Marketing PR
35. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Pull Advertising
Media planning v. Media Buying
Top Six Mega-Agency Groups
FTC
36. Media Efficiency - Category Maturity - Consumer Message Overload
Marketing/Advertising
Challenges Facing Advertisers
Roles of Creative Processes
FCC
37. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Mobile Marketing
Magazines
Advrt. Agency Jobs
Social Marketing
38. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Advertising Budgets
Media
Against Position
39. Corporate PR - Marking PR
Mege-Agency Groups
Direct Marketing
Roles in Ad Agency
Public Relations
40. Sales analysis - market research - consumer insight - and account planning
AIDA
Television
Search Engine Marketing
People
41. Marketing through cellular phone
Roles in Ad Agency
Mobile Marketing
Competitive Analysis
4 C's
42. Take the idea to battle. Implement the idea.
Search Engine Marketing
First Position
Warrior
Frequency
43. Manufacturer pays for ads
Co-op ads
Qualitative Research
People
Direct Marketing
44. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Future of Advertising
Judge
Judge
Advertising to Children
45. Margin: difference between selling price and the seller's cost of goods.
Price
Outdoor Advertising
Entry-Level Jobs
Top Six Mega-Agency Groups
46. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
New Position
CPM
FTC
Ethics and regulation
47. In most consumers there is #1
Explorer
First Position
IMC
Corporate PR
48. Google - performance based - page location based on keyword auction.
Word of Mouth advertising
Search Engine Marketing
Competitive Analysis
Television
49. Planned series of ads
Ad Campaigns
Caveat Emptor
IMC
FTC
50. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Television
Ratings
US Children's Act
Ads to Sales Ratio