Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






2. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






3. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






4. Make product more valuable for the dealer - share in advertising costs.






5. The category that didn't exist before and then positions the new product as best in that category






6. Actions - decisions - interest - and attention






7. Margin: difference between selling price and the seller's cost of goods.






8. Ads to sale ratio - Historical budgeting - competitive analysis






9. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






11. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






12. A percentage of sales






13. Elements that carry out the strategy: Ads - PR - etc.






14. Corporate PR - Marking PR






15. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






16. Planned series of ads






17. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






18. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






19. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






20. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






21. Take the idea to battle. Implement the idea.






22. Consumer Paid Media. Cost per thousand






23. Explorer - Artist - Judge - Warrior






24. Someone telling you about a product






25. Create ads






26. Ads to sale ratio - Historical budgeting - competitive analysis






27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






28. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






29. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






30. 'Buy Beware' can't believe everything you hear about a product.






31. The percentage of the audience that has the opportunity to see or hear the ad at least once.






32. Create ads






33. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






34. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






35. Sales analysis - market research - consumer insight - and account planning






36. The percentage of the audience that has the opportunity to see or hear the ad at least once.






37. Actions - decisions - interest - and attention






38. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






39. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






40. Evolved from hard-sell. First - Against - Niche - and New Positions






41. The average number of times an individual is exposed to a message






42. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






43. Sales promotion - direct marketing - public relations - event marketing - promotion products.






44. Account management - creative - media planning - media buying.






45. Take the idea to battle. Implement the idea.






46. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






47. How much is the other company spending






48. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






49. Sales are - bring clients in and keep them - represent consumer and client






50. 'Buy Beware' can't believe everything you hear about a product.