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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Resume - creativity - internships - stand out.
Entry-Level Jobs
New Position
Radio
Competitive Analysis
2. Someone telling you about a product
Warrior
Word of Mouth advertising
Ad Campaigns
Marketing PR
3. Consumer Paid Media. Cost per thousand
Clutter
Search Engine Marketing
CPM
Roles in Ad Agency
4. Marketing through cellular phone
Promotion
Future of Advertising
Mobile Marketing
AIDA
5. Take the idea to battle. Implement the idea.
Against Position
Warrior
Co-op ads
Sales Promotion
6. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Top Six Mega-Agency Groups
Push Advertising
PR/word of mouth
Search Engine Marketing
7. Find the 'raw materials' facts - concepts etc.
IMC
Ads to Sales Ratio
Explorer
Account Management
8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Roles in Ad Agency
Rational Choice
Advrt. Agency Jobs
Ratings
9. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Outdoor advertising
Niche Position
Marketing PR
Public Relations
10. Account management - creative - media planning - media buying.
Mege-Agency Groups
ROI
Roles in Ad Agency
Sales Promotion
11. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Marketing PR
FCC
Word of Mouth advertising
Branding
12. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Branding
IMC
Artist
AIDA
13. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Challenges Facing Advertisers
Creative Dept.
Product Placement
Media Saturation
14. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Roles in Ad Agency
Historical Budgeting
Artist
Positioning
15. Sell a better product
FDA
IMC
Clutter
Product
16. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Push Advertising
ROI
Artist
Media planning v. Media Buying
17. Someone telling you about a product
FCB Grid
New Position
Clutter
Word of Mouth advertising
18. Tv and radio sell by the minute.
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19. What have we spent on in the past
Judge
Social Marketing
Historical Budgeting
Advertising to Children
20. How much is the other company spending
Competitive Analysis
Search Engine Marketing
People
Against Position
21. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Ad Campaigns
Roles of Creative Processes
PR/word of mouth
Branding
22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Media planning v. Media Buying
Search Engine Marketing
Advertising Budgets
Future of Advertising
23. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Diffusion of Innovation
Explorer
Entry-Level Jobs
24. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Artist
Against Position
FDA
Promotion
25. Creative - Account - Media - and Research
Branding
AIDA
Advrt. Agency Jobs
Judge
26. Actions - decisions - interest - and attention
Top Six Mega-Agency Groups
AIDA
5 P's of Marketing
Niche Position
27. Sales are - bring clients in and keep them - represent consumer and client
Historical Budgeting
Product Placement
FDA
Account Management
28. Evolved from hard-sell. First - Against - Niche - and New Positions
Positioning
Diffusion of Innovation
Account Management
Public Relations
29. Creative - Account - Media - and Research
Media planning v. Media Buying
5 P's of Marketing
Price
Advrt. Agency Jobs
30. Elements that carry out the strategy: Ads - PR - etc.
Reach
Tactics
Search Engine Marketing
Top Six Mega-Agency Groups
31. Marketing through cellular phone
Entry-Level Jobs
Advertising Budgets
First Position
Mobile Marketing
32. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Outdoor advertising
Marketing/Advertising
Mege-Agency Groups
33. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
First Position
Public Relations
Explorer
34. Sales analysis - market research - consumer insight - and account planning
Product
Radio
Ethics and regulation
People
35. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Branding
Pull Advertising
Marketing Services
Promotion
36. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Advertising to Children
Push Advertising
'Buying time'
ROI
37. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Price
People
Television
Artist
38. 'Buy Beware' can't believe everything you hear about a product.
Sales Promotion
First Position
Frequency
Caveat Emptor
39. Product - Price - Place - Promotion - and People
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40. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Co-op ads
Caveat Emptor
Ethics and regulation
41. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Reach
Media planning v. Media Buying
FTC
PR/word of mouth
42. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
Media
Magazines
Strategy
43. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Frequency
Ratings
Diffusion of Innovation
Media
44. The average number of times an individual is exposed to a message
Strategy
Frequency
Television
Quantitative Research
45. Message to the people
Product
Event Marketing
Media
Push Advertising
46. Support sales efforts - encourages 3rd party effort
Tactics
Marketing Services Outlook
Tactics
Marketing PR
47. New ideas (innovations) flow through society on a predictable path 'S curve'
ROI
Co-op ads
Creative Dept.
Diffusion of Innovation
48. Corporate PR - Marking PR
Social Marketing
Public Relations
Competitive Analysis
Advertising Budgets
49. Management functions such as: employee communication - investments - crisis management
Product Placement
Co-op ads
Corporate PR
Price
50. Explorer - Artist - Judge - Warrior
Branding
Roles of Creative Processes
FCB Grid
US Children's Act