Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturer pays for ads






2. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






3. Elements that carry out the strategy: Ads - PR - etc.






4. Google - performance based - page location based on keyword auction.






5. Google - performance based - page location based on keyword auction.






6. Media Efficiency - Category Maturity - Consumer Message Overload






7. Look for drawbacks. Ultimately you make the decision.






8. Actions - decisions - interest - and attention






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Numerical based on random sample of target market (can be projected to a larger population)






11. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






12. Take the idea to battle. Implement the idea.






13. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






14. Ads to sale ratio - Historical budgeting - competitive analysis






15. Look for drawbacks. Ultimately you make the decision.






16. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






17. The average number of times an individual is exposed to a message






18. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






19. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






20. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






21. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






22. Consumer - Cost - Convenience - Communication

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23. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






24. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






25. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






26. Create ads






27. Put themselves against the #1 and say it is okay to be #2 - we try harder






28. Sell a better product






29. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






30. How much is the other company spending






31. Corporate PR - Marking PR






32. The percentage of the audience that has the opportunity to see or hear the ad at least once.






33. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






34. Put themselves against the #1 and say it is okay to be #2 - we try harder






35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






36. Find the 'raw materials' facts - concepts etc.






37. Support sales efforts - encourages 3rd party effort






38. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






39. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






40. New ideas (innovations) flow through society on a predictable path 'S curve'






41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






42. Tv and radio sell by the minute.

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43. Account management - creative - media planning - media buying.






44. In most consumers there is #1






45. Sell a better product






46. Marketing through cellular phone






47. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






48. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






49. Message to the people






50. Product - Price - Place - Promotion - and People

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