Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






2. What have we spent on in the past






3. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






4. Manufacturer pays for ads






5. Planned series of ads






6. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






7. 'Buy Beware' can't believe everything you hear about a product.






8. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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10. Corporate PR - Marking PR






11. Margin: difference between selling price and the seller's cost of goods.






12. What have we spent on in the past






13. Create ads






14. Look for drawbacks. Ultimately you make the decision.






15. Manufacturer pays for ads






16. Put themselves against the #1 and say it is okay to be #2 - we try harder






17. Google - performance based - page location based on keyword auction.






18. The average number of times an individual is exposed to a message






19. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






20. Account management - creative - media planning - media buying.






21. Ads to sale ratio - Historical budgeting - competitive analysis






22. Explorer - Artist - Judge - Warrior






23. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






24. Consumer Paid Media. Cost per thousand






25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






26. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






27. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






28. Make product more valuable for the dealer - share in advertising costs.






29. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






30. A percentage of sales






31. Creative - Account - Media - and Research






32. The percentage of the audience that has the opportunity to see or hear the ad at least once.






33. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






34. The percentage of the audience that has the opportunity to see or hear the ad at least once.






35. Consumer - Cost - Convenience - Communication

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36. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






37. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






38. Someone telling you about a product






39. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






40. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






41. Find the 'raw materials' facts - concepts etc.






42. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






44. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






45. Marketing through cellular phone






46. Sell a better product






47. Marketing gets the product out there - advertising promotes it.






48. The category that didn't exist before and then positions the new product as best in that category






49. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






50. Find the 'raw materials' facts - concepts etc.