Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






2. Promotes the brand along one dimension of superiority (all-temperature Cheer)






3. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






5. Management functions such as: employee communication - investments - crisis management






6. Creative - Account - Media - and Research






7. Make product more valuable for the dealer - share in advertising costs.






8. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






9. Explorer - Artist - Judge - Warrior






10. Tv and radio sell by the minute.

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11. Elements that carry out the strategy: Ads - PR - etc.






12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






13. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






15. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






16. Find the 'raw materials' facts - concepts etc.






17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






18. In most consumers there is #1






19. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






20. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






21. Support sales efforts - encourages 3rd party effort






22. Message to the people






23. Corporate PR - Marking PR






24. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






25. Promotes the brand along one dimension of superiority (all-temperature Cheer)






26. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






27. New ideas (innovations) flow through society on a predictable path 'S curve'






28. Marketing gets the product out there - advertising promotes it.






29. Take the idea to battle. Implement the idea.






30. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






31. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






32. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






33. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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34. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






35. Marketing gets the product out there - advertising promotes it.






36. 'Buy Beware' can't believe everything you hear about a product.






37. Corporate PR - Marking PR






38. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






39. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






40. Media Efficiency - Category Maturity - Consumer Message Overload






41. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






42. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






43. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






44. The average number of times an individual is exposed to a message






45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






46. Explorer - Artist - Judge - Warrior






47. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






48. Someone telling you about a product






49. Manufacturer pays for ads






50. Consumer - Cost - Convenience - Communication

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