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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Radio
Artist
Quantitative Research
Ethics and regulation
2. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Sales Promotion
Ratings
Clutter
3. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Social Marketing
Frequency
Mege-Agency Groups
4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Branding
Newspapers
Sales Promotion
5. Management functions such as: employee communication - investments - crisis management
Outdoor advertising
Corporate PR
Product Placement
First Position
6. Creative - Account - Media - and Research
Competitive Analysis
Advrt. Agency Jobs
Promotion
Newspapers
7. Make product more valuable for the dealer - share in advertising costs.
New Position
FCB Grid
Trade Promotions
Strategy
8. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Public Relations
Outdoor Advertising
Frequency
Marketing/Advertising
9. Explorer - Artist - Judge - Warrior
Caveat Emptor
Roles of Creative Processes
Warrior
Media planning v. Media Buying
10. Tv and radio sell by the minute.
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11. Elements that carry out the strategy: Ads - PR - etc.
Tactics
CPM
Public Relations
Media
12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Search Engine Marketing
Pull Advertising
FTC
Challenges Facing Advertisers
13. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
ROI
FTC
Challenges Facing Advertisers
ROI
14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Mobile Marketing
Branding
Warrior
Corporate PR
15. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Account Management
ROI
FTC
Product Placement
16. Find the 'raw materials' facts - concepts etc.
Artist
Media
Explorer
IMC
17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Future of Advertising
Price
Historical Budgeting
Marketing PR
18. In most consumers there is #1
Sales Promotion
First Position
New Position
Word of Mouth advertising
19. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Marketing PR
Warrior
Ethics and regulation
Rational Choice
20. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Ads to Sales Ratio
Outdoor Advertising
Clutter
Qualitative Research
21. Support sales efforts - encourages 3rd party effort
Marketing PR
Warrior
Media Saturation
Ethics and regulation
22. Message to the people
Media
Roles of Creative Processes
Outdoor advertising
IMC
23. Corporate PR - Marking PR
PR/word of mouth
Media
Search Engine Marketing
Public Relations
24. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Marketing/Advertising
Television
Social Marketing
Entry-Level Jobs
25. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
US Children's Act
Challenges Facing Advertisers
People
26. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
IMC
Word of Mouth advertising
Ads to Sales Ratio
27. New ideas (innovations) flow through society on a predictable path 'S curve'
First Position
Diffusion of Innovation
Event Marketing
Qualitative Research
28. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Social Marketing
Advrt. Agency Jobs
IMC
29. Take the idea to battle. Implement the idea.
Entry-Level Jobs
4 C's
Warrior
Co-op ads
30. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Advertising Budgets
Diffusion of Innovation
ROI
Clutter
31. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Corporate PR
FCB Grid
Strategy
Pull Advertising
32. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Challenges Facing Advertisers
Tactics
Television
Reach
33. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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34. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Marketing Services Outlook
FDA
Price
New Position
35. Marketing gets the product out there - advertising promotes it.
PR/word of mouth
Television
Marketing/Advertising
Explorer
36. 'Buy Beware' can't believe everything you hear about a product.
FDA
Event Marketing
Caveat Emptor
Price
37. Corporate PR - Marking PR
Marketing Services
Public Relations
Historical Budgeting
IMC
38. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Word of Mouth advertising
Media planning v. Media Buying
Rational Choice
4 C's
39. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Clutter
People
Media Saturation
'Buying time'
40. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
People
Ad Campaigns
Advertising Budgets
41. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Ad Campaigns
Magazines
Roles in Ad Agency
Top Six Mega-Agency Groups
42. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Product Placement
Mege-Agency Groups
ROI
Qualitative Research
43. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
New Position
AIDA
Clutter
Entry-Level Jobs
44. The average number of times an individual is exposed to a message
Ratings
Frequency
Advertising Budgets
Marketing Services
45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
First Position
4 C's
Pull Advertising
Mobile Marketing
46. Explorer - Artist - Judge - Warrior
5 P's of Marketing
IMC
Trade Promotions
Roles of Creative Processes
47. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Mobile Marketing
Media planning v. Media Buying
Entry-Level Jobs
Social Marketing
48. Someone telling you about a product
Ads to Sales Ratio
FDA
Word of Mouth advertising
Event Marketing
49. Manufacturer pays for ads
Television
Top Six Mega-Agency Groups
Social Marketing
Co-op ads
50. Consumer - Cost - Convenience - Communication
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