Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






3. Media Efficiency - Category Maturity - Consumer Message Overload






4. Evolved from hard-sell. First - Against - Niche - and New Positions






5. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






6. Creative - Account - Media - and Research






7. Message to the people






8. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






9. Sales are - bring clients in and keep them - represent consumer and client






10. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






11. Google - performance based - page location based on keyword auction.






12. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






13. Actions - decisions - interest - and attention






14. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






15. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






16. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






17. Support sales efforts - encourages 3rd party effort






18. Elements that carry out the strategy: Ads - PR - etc.






19. Promotes the brand along one dimension of superiority (all-temperature Cheer)






20. The percentage of the audience that has the opportunity to see or hear the ad at least once.






21. A percentage of sales






22. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






23. Management functions such as: employee communication - investments - crisis management






24. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






25. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






26. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






27. Resume - creativity - internships - stand out.






28. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






29. Explorer - Artist - Judge - Warrior






30. Sell a better product






31. Planned series of ads






32. Sales analysis - market research - consumer insight - and account planning






33. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






34. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






35. Actions - decisions - interest - and attention






36. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






37. Google - performance based - page location based on keyword auction.






38. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






39. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






40. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






41. Media Efficiency - Category Maturity - Consumer Message Overload






42. Take the idea to battle. Implement the idea.






43. Margin: difference between selling price and the seller's cost of goods.






44. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






45. Evolved from hard-sell. First - Against - Niche - and New Positions






46. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






47. Margin: difference between selling price and the seller's cost of goods.






48. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






49. Sales promotion - direct marketing - public relations - event marketing - promotion products.






50. Put themselves against the #1 and say it is okay to be #2 - we try harder