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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Co-op ads
Trade Promotions
Tactics
Marketing Services Outlook
2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Product Placement
Top Six Mega-Agency Groups
Historical Budgeting
Judge
3. Elements that carry out the strategy: Ads - PR - etc.
Positioning
Marketing Services Outlook
Tactics
Niche Position
4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Niche Position
Qualitative Research
Pull Advertising
Social Marketing
5. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Media Saturation
Diffusion of Innovation
Ads to Sales Ratio
Clutter
6. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Mege-Agency Groups
Outdoor Advertising
PR/word of mouth
Creative Dept.
7. Look for drawbacks. Ultimately you make the decision.
Marketing Services Outlook
Account Management
Top Six Mega-Agency Groups
Judge
8. Product - Price - Place - Promotion - and People
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9. Tv and radio sell by the minute.
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10. The average number of times an individual is exposed to a message
Rational Choice
Frequency
CPM
Qualitative Research
11. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Qualitative Research
ROI
Diffusion of Innovation
Top Six Mega-Agency Groups
12. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Advrt. Agency Jobs
Outdoor advertising
Pull Advertising
Frequency
13. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
5 P's of Marketing
ROI
Corporate PR
Advertising to Children
14. The percentage of the audience that has the opportunity to see or hear the ad at least once.
New Position
Search Engine Marketing
Reach
FTC
15. The category that didn't exist before and then positions the new product as best in that category
Strategy
Positioning
Marketing Services
New Position
16. Account management - creative - media planning - media buying.
Competitive Analysis
Roles in Ad Agency
Ratings
Tactics
17. Message to the people
Media
Social Marketing
Advrt. Agency Jobs
Public Relations
18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
PR/word of mouth
Roles of Creative Processes
FCC
Quantitative Research
19. Find the 'raw materials' facts - concepts etc.
US Children's Act
Outdoor advertising
Explorer
Marketing PR
20. Find the 'raw materials' facts - concepts etc.
Sales Promotion
Explorer
First Position
Caveat Emptor
21. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
New Position
Competitive Analysis
Reach
22. Create ads
Product
Explorer
Creative Dept.
Marketing PR
23. Message to the people
Diffusion of Innovation
Caveat Emptor
Quantitative Research
Media
24. A percentage of sales
Media Saturation
Ads to Sales Ratio
Push Advertising
Ad Campaigns
25. Ads to sale ratio - Historical budgeting - competitive analysis
Magazines
Advertising Budgets
Ratings
ROI
26. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Ad Campaigns
Promotion
Reach
Co-op ads
27. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
FCB Grid
'Buying time'
Roles in Ad Agency
Ratings
28. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Strategy
Niche Position
Quantitative Research
Future of Advertising
29. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Mege-Agency Groups
Diffusion of Innovation
Creative Dept.
FCB Grid
30. Marketing gets the product out there - advertising promotes it.
Marketing Services Outlook
Marketing/Advertising
Outdoor Advertising
FCC
31. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Top Six Mega-Agency Groups
Pull Advertising
Branding
Account Management
32. Creative - Account - Media - and Research
Qualitative Research
People
Advrt. Agency Jobs
Ratings
33. Put themselves against the #1 and say it is okay to be #2 - we try harder
Warrior
Against Position
Pull Advertising
Corporate PR
34. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
Advrt. Agency Jobs
Ratings
Outdoor advertising
35. 'Buy Beware' can't believe everything you hear about a product.
Historical Budgeting
Radio
Caveat Emptor
Marketing Services
36. In most consumers there is #1
First Position
Search Engine Marketing
Explorer
Marketing/Advertising
37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Marketing Services
Positioning
Judge
FCC
38. Someone telling you about a product
First Position
Quantitative Research
Frequency
Word of Mouth advertising
39. Support sales efforts - encourages 3rd party effort
Trade Promotions
Mobile Marketing
Marketing PR
Marketing/Advertising
40. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Explorer
FCB Grid
Marketing Services
Direct Marketing
41. Account management - creative - media planning - media buying.
Roles in Ad Agency
Radio
Qualitative Research
Marketing Services Outlook
42. Make product more valuable for the dealer - share in advertising costs.
Magazines
Trade Promotions
Roles of Creative Processes
Clutter
43. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Outdoor advertising
Radio
Niche Position
Public Relations
44. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
CPM
Marketing Services
Challenges Facing Advertisers
ROI
45. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
FDA
Magazines
'Buying time'
Historical Budgeting
46. In most consumers there is #1
Entry-Level Jobs
First Position
CPM
Challenges Facing Advertisers
47. Margin: difference between selling price and the seller's cost of goods.
Clutter
FTC
Direct Marketing
Price
48. Elements that carry out the strategy: Ads - PR - etc.
Mege-Agency Groups
Tactics
Marketing Services
Promotion
49. Planned series of ads
Co-op ads
Ad Campaigns
Product Placement
People
50. The category that didn't exist before and then positions the new product as best in that category
FCB Grid
New Position
Television
Search Engine Marketing