Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Take the idea to battle. Implement the idea.






2. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






3. Sales are - bring clients in and keep them - represent consumer and client






4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






5. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






6. Promotes the brand along one dimension of superiority (all-temperature Cheer)






7. Consumer Paid Media. Cost per thousand






8. New ideas (innovations) flow through society on a predictable path 'S curve'






9. Evolved from hard-sell. First - Against - Niche - and New Positions






10. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






11. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






12. Numerical based on random sample of target market (can be projected to a larger population)






13. Creative - Account - Media - and Research






14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






15. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






16. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






17. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






18. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






19. The percentage of the audience that has the opportunity to see or hear the ad at least once.






20. Media Efficiency - Category Maturity - Consumer Message Overload






21. Ads to sale ratio - Historical budgeting - competitive analysis






22. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






23. Sales analysis - market research - consumer insight - and account planning






24. In most consumers there is #1






25. Message to the people






26. Look for drawbacks. Ultimately you make the decision.






27. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






28. Put themselves against the #1 and say it is okay to be #2 - we try harder






29. Consumer Paid Media. Cost per thousand






30. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






31. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






33. Management functions such as: employee communication - investments - crisis management






34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






35. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






36. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






37. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






38. What have we spent on in the past






39. Elements that carry out the strategy: Ads - PR - etc.






40. Actions - decisions - interest - and attention






41. Tv and radio sell by the minute.


42. Management functions such as: employee communication - investments - crisis management






43. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






44. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


45. Make product more valuable for the dealer - share in advertising costs.






46. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






47. Promotes the brand along one dimension of superiority (all-temperature Cheer)






48. The percentage of the audience that has the opportunity to see or hear the ad at least once.






49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.