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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research
Explorer
Media
Advrt. Agency Jobs
First Position
2. In most consumers there is #1
5 P's of Marketing
First Position
Mobile Marketing
Creative Dept.
3. Ads to sale ratio - Historical budgeting - competitive analysis
Marketing/Advertising
Outdoor advertising
Reach
Advertising Budgets
4. What have we spent on in the past
Historical Budgeting
ROI
CPM
Tactics
5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Advertising to Children
FDA
Explorer
Marketing Services
6. Resume - creativity - internships - stand out.
ROI
Product Placement
Product Placement
Entry-Level Jobs
7. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Corporate PR
Tactics
Qualitative Research
Diffusion of Innovation
8. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Entry-Level Jobs
Radio
Reach
PR/word of mouth
9. Support sales efforts - encourages 3rd party effort
Marketing PR
Social Marketing
5 P's of Marketing
Advrt. Agency Jobs
10. Actions - decisions - interest - and attention
AIDA
Newspapers
Marketing/Advertising
Judge
11. Evolved from hard-sell. First - Against - Niche - and New Positions
Explorer
Roles in Ad Agency
Positioning
Historical Budgeting
12. Find the 'raw materials' facts - concepts etc.
Ethics and regulation
Quantitative Research
Explorer
Marketing Services Outlook
13. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Advrt. Agency Jobs
Newspapers
4 C's
Artist
14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Marketing Services Outlook
Account Management
Trade Promotions
15. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Explorer
Challenges Facing Advertisers
Price
16. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Direct Marketing
Marketing Services Outlook
Explorer
17. Account management - creative - media planning - media buying.
Roles in Ad Agency
Price
Account Management
Price
18. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
New Position
Entry-Level Jobs
Judge
Artist
19. Marketing through cellular phone
Mobile Marketing
Ads to Sales Ratio
Newspapers
Social Marketing
20. Create ads
Creative Dept.
Marketing PR
Ad Campaigns
Advertising Budgets
21. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
4 C's
Ads to Sales Ratio
Rational Choice
Direct Marketing
22. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Entry-Level Jobs
Advertising to Children
Niche Position
Quantitative Research
23. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Word of Mouth advertising
Qualitative Research
Niche Position
Ratings
24. Management functions such as: employee communication - investments - crisis management
Media planning v. Media Buying
Corporate PR
Pull Advertising
Advrt. Agency Jobs
25. The category that didn't exist before and then positions the new product as best in that category
New Position
Magazines
Diffusion of Innovation
Explorer
26. New ideas (innovations) flow through society on a predictable path 'S curve'
Entry-Level Jobs
Diffusion of Innovation
Outdoor advertising
Frequency
27. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
ROI
Marketing Services Outlook
Top Six Mega-Agency Groups
Trade Promotions
28. Product - Price - Place - Promotion - and People
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29. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Warrior
People
Direct Marketing
Branding
30. 'Buy Beware' can't believe everything you hear about a product.
Competitive Analysis
Caveat Emptor
Product
Advertising Budgets
31. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Public Relations
Judge
Strategy
PR/word of mouth
32. The average number of times an individual is exposed to a message
Advertising to Children
Frequency
FTC
Historical Budgeting
33. Ads to sale ratio - Historical budgeting - competitive analysis
Advertising Budgets
First Position
Branding
IMC
34. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Magazines
Promotion
Push Advertising
Against Position
35. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Ratings
Newspapers
Roles of Creative Processes
ROI
36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Strategy
CPM
4 C's
IMC
37. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
First Position
Advertising to Children
Mege-Agency Groups
Account Management
38. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Account Management
Ads to Sales Ratio
Push Advertising
FDA
39. Planned series of ads
Historical Budgeting
Ad Campaigns
Event Marketing
AIDA
40. How much is the other company spending
Mobile Marketing
Competitive Analysis
Social Marketing
'Buying time'
41. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Judge
Media
Outdoor advertising
Warrior
42. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
AIDA
AIDA
Qualitative Research
43. The category that didn't exist before and then positions the new product as best in that category
New Position
Co-op ads
US Children's Act
Corporate PR
44. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Quantitative Research
Strategy
IMC
Diffusion of Innovation
45. New ideas (innovations) flow through society on a predictable path 'S curve'
Strategy
PR/word of mouth
Product
Diffusion of Innovation
46. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Artist
Direct Marketing
Media planning v. Media Buying
Mege-Agency Groups
47. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Marketing Services
Roles in Ad Agency
Television
48. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Reach
Roles of Creative Processes
5 P's of Marketing
49. Product - Price - Place - Promotion - and People
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50. Consumer - Cost - Convenience - Communication
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Can you answer 50 questions in 15 minutes?
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