Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research






2. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






3. Create ads






4. Message to the people






5. Consumer - Cost - Convenience - Communication

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6. Corporate PR - Marking PR






7. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






8. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Someone telling you about a product






11. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






13. The category that didn't exist before and then positions the new product as best in that category






14. Sales are - bring clients in and keep them - represent consumer and client






15. In most consumers there is #1






16. Elements that carry out the strategy: Ads - PR - etc.






17. The percentage of the audience that has the opportunity to see or hear the ad at least once.






18. The percentage of the audience that has the opportunity to see or hear the ad at least once.






19. The category that didn't exist before and then positions the new product as best in that category






20. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






21. Create ads






22. A percentage of sales






23. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






24. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






25. Account management - creative - media planning - media buying.






26. Find the 'raw materials' facts - concepts etc.






27. Media Efficiency - Category Maturity - Consumer Message Overload






28. Sales analysis - market research - consumer insight - and account planning






29. Sales promotion - direct marketing - public relations - event marketing - promotion products.






30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






31. 'Buy Beware' can't believe everything you hear about a product.






32. Google - performance based - page location based on keyword auction.






33. Consumer - Cost - Convenience - Communication

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34. What have we spent on in the past






35. Sales are - bring clients in and keep them - represent consumer and client






36. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






37. Actions - decisions - interest - and attention






38. Support sales efforts - encourages 3rd party effort






39. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






40. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






41. Media Efficiency - Category Maturity - Consumer Message Overload






42. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






43. Look for drawbacks. Ultimately you make the decision.






44. Put themselves against the #1 and say it is okay to be #2 - we try harder






45. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






46. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






47. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






48. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






49. Take the idea to battle. Implement the idea.






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.







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Can you answer 50 questions in 15 minutes?


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