Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tv and radio sell by the minute.

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2. Sell a better product






3. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






4. A percentage of sales






5. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






6. Account management - creative - media planning - media buying.






7. Planned series of ads






8. How much is the other company spending






9. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






10. Resume - creativity - internships - stand out.






11. 'Buy Beware' can't believe everything you hear about a product.






12. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. Management functions such as: employee communication - investments - crisis management






15. Message to the people






16. New ideas (innovations) flow through society on a predictable path 'S curve'






17. Consumer - Cost - Convenience - Communication

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18. Someone telling you about a product






19. Sales promotion - direct marketing - public relations - event marketing - promotion products.






20. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






21. Sell a better product






22. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






23. Evolved from hard-sell. First - Against - Niche - and New Positions






24. Creative - Account - Media - and Research






25. Create ads






26. Elements that carry out the strategy: Ads - PR - etc.






27. Sales promotion - direct marketing - public relations - event marketing - promotion products.






28. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






29. Margin: difference between selling price and the seller's cost of goods.






30. Promotes the brand along one dimension of superiority (all-temperature Cheer)






31. Consumer - Cost - Convenience - Communication

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32. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






33. Numerical based on random sample of target market (can be projected to a larger population)






34. Message to the people






35. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






36. Put themselves against the #1 and say it is okay to be #2 - we try harder






37. Marketing gets the product out there - advertising promotes it.






38. Take the idea to battle. Implement the idea.






39. Corporate PR - Marking PR






40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






41. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






42. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






43. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






44. What have we spent on in the past






45. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






46. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






47. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






48. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






49. The percentage of the audience that has the opportunity to see or hear the ad at least once.






50. Take the idea to battle. Implement the idea.