Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Media Efficiency - Category Maturity - Consumer Message Overload






2. Media Efficiency - Category Maturity - Consumer Message Overload






3. Explorer - Artist - Judge - Warrior






4. Find the 'raw materials' facts - concepts etc.






5. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






6. Make product more valuable for the dealer - share in advertising costs.






7. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






8. Creative - Account - Media - and Research






9. In most consumers there is #1






10. Account management - creative - media planning - media buying.






11. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






12. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






13. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






14. Google - performance based - page location based on keyword auction.






15. Consumer Paid Media. Cost per thousand






16. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






17. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






18. 'Buy Beware' can't believe everything you hear about a product.






19. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






20. Take the idea to battle. Implement the idea.






21. Someone telling you about a product






22. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






23. Sales promotion - direct marketing - public relations - event marketing - promotion products.






24. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






25. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






26. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






27. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






29. Manufacturer pays for ads






30. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






31. Resume - creativity - internships - stand out.






32. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


33. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






34. Support sales efforts - encourages 3rd party effort






35. Promotes the brand along one dimension of superiority (all-temperature Cheer)






36. Put themselves against the #1 and say it is okay to be #2 - we try harder






37. Product - Price - Place - Promotion - and People


38. Consumer - Cost - Convenience - Communication


39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






40. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






42. Margin: difference between selling price and the seller's cost of goods.






43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






44. Ads to sale ratio - Historical budgeting - competitive analysis






45. Look for drawbacks. Ultimately you make the decision.






46. A percentage of sales






47. In most consumers there is #1






48. Manufacturer pays for ads






49. Message to the people






50. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.