Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






2. Sales are - bring clients in and keep them - represent consumer and client






3. Elements that carry out the strategy: Ads - PR - etc.






4. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






5. Message to the people






6. Planned series of ads






7. Create ads






8. A percentage of sales






9. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






10. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






11. Look for drawbacks. Ultimately you make the decision.






12. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






13. Marketing gets the product out there - advertising promotes it.






14. Creative - Account - Media - and Research






15. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






16. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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17. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






18. Actions - decisions - interest - and attention






19. Support sales efforts - encourages 3rd party effort






20. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






21. Support sales efforts - encourages 3rd party effort






22. Promotes the brand along one dimension of superiority (all-temperature Cheer)






23. How much is the other company spending






24. Google - performance based - page location based on keyword auction.






25. Make product more valuable for the dealer - share in advertising costs.






26. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






27. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






28. Sell a better product






29. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






30. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






31. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






32. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






33. How much is the other company spending






34. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






35. Message to the people






36. In most consumers there is #1






37. The percentage of the audience that has the opportunity to see or hear the ad at least once.






38. Account management - creative - media planning - media buying.






39. Sales are - bring clients in and keep them - represent consumer and client






40. Explorer - Artist - Judge - Warrior






41. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






42. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






43. In most consumers there is #1






44. Manufacturer pays for ads






45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






46. Consumer - Cost - Convenience - Communication

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47. Media Efficiency - Category Maturity - Consumer Message Overload






48. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






49. Numerical based on random sample of target market (can be projected to a larger population)






50. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.