Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Manufacturer pays for ads






2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






3. Margin: difference between selling price and the seller's cost of goods.






4. Someone telling you about a product






5. Consumer Paid Media. Cost per thousand






6. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






7. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






8. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






9. Evolved from hard-sell. First - Against - Niche - and New Positions






10. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






11. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






12. Creative - Account - Media - and Research






13. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






14. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






15. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






17. Explorer - Artist - Judge - Warrior






18. Explorer - Artist - Judge - Warrior






19. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






20. Tv and radio sell by the minute.

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21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






22. How much is the other company spending






23. Create ads






24. Find the 'raw materials' facts - concepts etc.






25. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






26. Sales promotion - direct marketing - public relations - event marketing - promotion products.






27. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






28. Support sales efforts - encourages 3rd party effort






29. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






30. Marketing gets the product out there - advertising promotes it.






31. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






32. Sales analysis - market research - consumer insight - and account planning






33. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






34. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






35. Elements that carry out the strategy: Ads - PR - etc.






36. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






37. Planned series of ads






38. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






39. Put themselves against the #1 and say it is okay to be #2 - we try harder






40. Numerical based on random sample of target market (can be projected to a larger population)






41. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






42. Make product more valuable for the dealer - share in advertising costs.






43. Support sales efforts - encourages 3rd party effort






44. New ideas (innovations) flow through society on a predictable path 'S curve'






45. Corporate PR - Marking PR






46. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






47. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






48. Ads to sale ratio - Historical budgeting - competitive analysis






49. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






50. In most consumers there is #1