Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1






2. Actions - decisions - interest - and attention






3. Management functions such as: employee communication - investments - crisis management






4. New ideas (innovations) flow through society on a predictable path 'S curve'






5. Take the idea to battle. Implement the idea.






6. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






7. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






8. How much is the other company spending






9. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






10. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






11. Numerical based on random sample of target market (can be projected to a larger population)






12. Product - Price - Place - Promotion - and People

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


13. Management functions such as: employee communication - investments - crisis management






14. Someone telling you about a product






15. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






16. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






17. Explorer - Artist - Judge - Warrior






18. Account management - creative - media planning - media buying.






19. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






20. Sales analysis - market research - consumer insight - and account planning






21. 'Buy Beware' can't believe everything you hear about a product.






22. The average number of times an individual is exposed to a message






23. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






24. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Ads to sale ratio - Historical budgeting - competitive analysis






27. Put themselves against the #1 and say it is okay to be #2 - we try harder






28. Find the 'raw materials' facts - concepts etc.






29. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






30. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






31. Message to the people






32. Put themselves against the #1 and say it is okay to be #2 - we try harder






33. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






34. Account management - creative - media planning - media buying.






35. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






36. Manufacturer pays for ads






37. A percentage of sales






38. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






39. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






40. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






41. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






42. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






43. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






44. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






45. Sales promotion - direct marketing - public relations - event marketing - promotion products.






46. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






47. Look for drawbacks. Ultimately you make the decision.






48. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






49. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






50. Sales promotion - direct marketing - public relations - event marketing - promotion products.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests