Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






2. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






3. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






4. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






5. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






6. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






7. Sales are - bring clients in and keep them - represent consumer and client






8. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






9. Creative - Account - Media - and Research






10. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






11. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






12. Someone telling you about a product






13. How much is the other company spending






14. Corporate PR - Marking PR






15. Elements that carry out the strategy: Ads - PR - etc.






16. Marketing through cellular phone






17. Create ads






18. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






19. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






20. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






21. Explorer - Artist - Judge - Warrior






22. Sales are - bring clients in and keep them - represent consumer and client






23. Management functions such as: employee communication - investments - crisis management






24. Product - Price - Place - Promotion - and People

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25. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






26. Management functions such as: employee communication - investments - crisis management






27. A percentage of sales






28. Actions - decisions - interest - and attention






29. Margin: difference between selling price and the seller's cost of goods.






30. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






31. The average number of times an individual is exposed to a message






32. Manufacturer pays for ads






33. Support sales efforts - encourages 3rd party effort






34. Marketing gets the product out there - advertising promotes it.






35. Google - performance based - page location based on keyword auction.






36. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






37. Take the idea to battle. Implement the idea.






38. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






39. Corporate PR - Marking PR






40. Sell a better product






41. New ideas (innovations) flow through society on a predictable path 'S curve'






42. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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43. 'Buy Beware' can't believe everything you hear about a product.






44. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






45. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






46. Creative - Account - Media - and Research






47. In most consumers there is #1






48. Account management - creative - media planning - media buying.






49. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft