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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category
Branding
Ethics and regulation
Product
New Position
2. Actions - decisions - interest - and attention
Push Advertising
Quantitative Research
AIDA
PR/word of mouth
3. How much is the other company spending
Tactics
Competitive Analysis
Frequency
Explorer
4. Creative - Account - Media - and Research
ROI
Advrt. Agency Jobs
Creative Dept.
FCB Grid
5. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Event Marketing
FCB Grid
Future of Advertising
FTC
6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Price
Sales Promotion
Branding
ROI
7. Consumer - Cost - Convenience - Communication
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8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
4 C's
Historical Budgeting
Positioning
Direct Marketing
9. Someone telling you about a product
FDA
Newspapers
Word of Mouth advertising
Public Relations
10. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
Ads to Sales Ratio
US Children's Act
Explorer
11. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Strategy
Quantitative Research
Co-op ads
Outdoor Advertising
12. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
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13. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Media planning v. Media Buying
Media Saturation
Word of Mouth advertising
Roles in Ad Agency
14. Sales analysis - market research - consumer insight - and account planning
Product Placement
People
Caveat Emptor
Roles in Ad Agency
15. 'Buy Beware' can't believe everything you hear about a product.
Niche Position
FCB Grid
Diffusion of Innovation
Caveat Emptor
16. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Direct Marketing
Magazines
ROI
FCC
17. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Caveat Emptor
'Buying time'
Branding
Roles in Ad Agency
18. Corporate PR - Marking PR
Niche Position
FDA
Social Marketing
Public Relations
19. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Against Position
Ratings
Niche Position
20. Take the idea to battle. Implement the idea.
Ethics and regulation
Warrior
FTC
Historical Budgeting
21. Support sales efforts - encourages 3rd party effort
Niche Position
Marketing PR
FCC
Explorer
22. New ideas (innovations) flow through society on a predictable path 'S curve'
Outdoor advertising
Media Saturation
Corporate PR
Diffusion of Innovation
23. Tv and radio sell by the minute.
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24. Media Efficiency - Category Maturity - Consumer Message Overload
Ethics and regulation
Tactics
Challenges Facing Advertisers
US Children's Act
25. In most consumers there is #1
Push Advertising
Marketing Services Outlook
Advertising to Children
First Position
26. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Event Marketing
Ad Campaigns
Sales Promotion
27. Sell a better product
Product
Event Marketing
Ethics and regulation
Product Placement
28. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
People
IMC
Magazines
Warrior
29. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Television
Entry-Level Jobs
CPM
30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Marketing Services Outlook
Pull Advertising
Push Advertising
Roles in Ad Agency
31. A percentage of sales
Advrt. Agency Jobs
Ads to Sales Ratio
Outdoor Advertising
Artist
32. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Push Advertising
Media Saturation
Reach
Diffusion of Innovation
33. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Co-op ads
Roles of Creative Processes
PR/word of mouth
Media planning v. Media Buying
34. Find the 'raw materials' facts - concepts etc.
Newspapers
Explorer
Historical Budgeting
Marketing PR
35. Marketing gets the product out there - advertising promotes it.
Strategy
Marketing/Advertising
First Position
CPM
36. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Roles in Ad Agency
Judge
Branding
37. Marketing gets the product out there - advertising promotes it.
Future of Advertising
Marketing/Advertising
Media planning v. Media Buying
Newspapers
38. Consumer Paid Media. Cost per thousand
Marketing/Advertising
Ads to Sales Ratio
CPM
Magazines
39. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Social Marketing
Frequency
First Position
40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Corporate PR
Event Marketing
Newspapers
41. The average number of times an individual is exposed to a message
Frequency
Media
4 C's
AIDA
42. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Marketing Services
Word of Mouth advertising
Clutter
FDA
43. Find the 'raw materials' facts - concepts etc.
Price
Account Management
Explorer
Positioning
44. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Account Management
Sales Promotion
PR/word of mouth
People
45. Marketing through cellular phone
Mobile Marketing
'Buying time'
FCC
Direct Marketing
46. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
Competitive Analysis
Outdoor advertising
AIDA
47. Support sales efforts - encourages 3rd party effort
Marketing PR
Reach
FDA
Push Advertising
48. Promotes the brand along one dimension of superiority (all-temperature Cheer)
'Buying time'
Trade Promotions
Branding
Niche Position
49. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Tactics
CPM
Artist
Social Marketing
50. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Historical Budgeting
Pull Advertising
Push Advertising
Public Relations