Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Look for drawbacks. Ultimately you make the decision.






2. Management functions such as: employee communication - investments - crisis management






3. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






4. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






5. Find the 'raw materials' facts - concepts etc.






6. Consumer Paid Media. Cost per thousand






7. How much is the other company spending






8. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


11. Evolved from hard-sell. First - Against - Niche - and New Positions






12. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






13. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






14. Consumer - Cost - Convenience - Communication

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


15. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






16. A percentage of sales






17. Margin: difference between selling price and the seller's cost of goods.






18. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






19. The average number of times an individual is exposed to a message






20. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






21. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






22. Support sales efforts - encourages 3rd party effort






23. Resume - creativity - internships - stand out.






24. Marketing gets the product out there - advertising promotes it.






25. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






26. Create ads






27. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






28. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






29. Google - performance based - page location based on keyword auction.






30. Someone telling you about a product






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






33. Sales are - bring clients in and keep them - represent consumer and client






34. Management functions such as: employee communication - investments - crisis management






35. Make product more valuable for the dealer - share in advertising costs.






36. Message to the people






37. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






38. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






39. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






40. Numerical based on random sample of target market (can be projected to a larger population)






41. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






42. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






43. Corporate PR - Marking PR






44. Promotes the brand along one dimension of superiority (all-temperature Cheer)






45. Consumer - Cost - Convenience - Communication

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


46. Support sales efforts - encourages 3rd party effort






47. The average number of times an individual is exposed to a message






48. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






49. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






50. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand