Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 'Buy Beware' can't believe everything you hear about a product.






2. Resume - creativity - internships - stand out.






3. Ads to sale ratio - Historical budgeting - competitive analysis






4. Explorer - Artist - Judge - Warrior






5. Marketing gets the product out there - advertising promotes it.






6. Product - Price - Place - Promotion - and People

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7. Account management - creative - media planning - media buying.






8. Sales promotion - direct marketing - public relations - event marketing - promotion products.






9. In most consumers there is #1






10. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






11. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






12. Manufacturer pays for ads






13. New ideas (innovations) flow through society on a predictable path 'S curve'






14. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






15. Create ads






16. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






17. How much is the other company spending






18. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






19. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






20. Planned series of ads






21. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






22. How much is the other company spending






23. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






24. Support sales efforts - encourages 3rd party effort






25. Creative - Account - Media - and Research






26. Google - performance based - page location based on keyword auction.






27. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






28. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






29. Sell a better product






30. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






31. Put themselves against the #1 and say it is okay to be #2 - we try harder






32. The percentage of the audience that has the opportunity to see or hear the ad at least once.






33. Actions - decisions - interest - and attention






34. Promotes the brand along one dimension of superiority (all-temperature Cheer)






35. Consumer - Cost - Convenience - Communication

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36. Creative - Account - Media - and Research






37. Actions - decisions - interest - and attention






38. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






39. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






40. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






42. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






43. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






44. Take the idea to battle. Implement the idea.






45. Find the 'raw materials' facts - concepts etc.






46. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






47. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






48. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






49. Create ads






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft







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Can you answer 50 questions in 15 minutes?


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