Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






2. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






3. How much is the other company spending






4. Marketing gets the product out there - advertising promotes it.






5. Margin: difference between selling price and the seller's cost of goods.






6. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






7. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






8. Sell a better product






9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






10. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






11. Message to the people






12. Look for drawbacks. Ultimately you make the decision.






13. Product - Price - Place - Promotion - and People

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14. Evolved from hard-sell. First - Against - Niche - and New Positions






15. Elements that carry out the strategy: Ads - PR - etc.






16. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






17. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






18. Make product more valuable for the dealer - share in advertising costs.






19. Create ads






20. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






21. Message to the people






22. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






23. The category that didn't exist before and then positions the new product as best in that category






24. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






25. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






26. Account management - creative - media planning - media buying.






27. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






28. Creative - Account - Media - and Research






29. Someone telling you about a product






30. Sales are - bring clients in and keep them - represent consumer and client






31. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






32. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






33. Sales analysis - market research - consumer insight - and account planning






34. Make product more valuable for the dealer - share in advertising costs.






35. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






36. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






37. Planned series of ads






38. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






39. A percentage of sales






40. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






41. Put themselves against the #1 and say it is okay to be #2 - we try harder






42. Actions - decisions - interest - and attention






43. 'Buy Beware' can't believe everything you hear about a product.






44. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






45. Sales are - bring clients in and keep them - represent consumer and client






46. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






47. Someone telling you about a product






48. In most consumers there is #1






49. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






50. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.