Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numerical based on random sample of target market (can be projected to a larger population)






2. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






3. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






4. Promotes the brand along one dimension of superiority (all-temperature Cheer)






5. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






6. Product - Price - Place - Promotion - and People

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7. Message to the people






8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






9. Manufacturer pays for ads






10. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






11. Someone telling you about a product






12. Sell a better product






13. Sales analysis - market research - consumer insight - and account planning






14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






15. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






16. A percentage of sales






17. Corporate PR - Marking PR






18. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






19. Manufacturer pays for ads






20. Sales analysis - market research - consumer insight - and account planning






21. The average number of times an individual is exposed to a message






22. Marketing gets the product out there - advertising promotes it.






23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






24. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






25. Account management - creative - media planning - media buying.






26. Take the idea to battle. Implement the idea.






27. Planned series of ads






28. The average number of times an individual is exposed to a message






29. Look for drawbacks. Ultimately you make the decision.






30. Message to the people






31. Numerical based on random sample of target market (can be projected to a larger population)






32. New ideas (innovations) flow through society on a predictable path 'S curve'






33. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






34. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






35. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






36. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






38. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






39. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






40. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






41. Find the 'raw materials' facts - concepts etc.






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. Elements that carry out the strategy: Ads - PR - etc.






44. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






45. Actions - decisions - interest - and attention






46. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






47. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






48. Put themselves against the #1 and say it is okay to be #2 - we try harder






49. Sell a better product






50. Consumer - Cost - Convenience - Communication

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