Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the audience that has the opportunity to see or hear the ad at least once.






2. Create ads






3. The percentage of the audience that has the opportunity to see or hear the ad at least once.






4. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






6. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






7. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






8. Find the 'raw materials' facts - concepts etc.






9. Media Efficiency - Category Maturity - Consumer Message Overload






10. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






11. Manufacturer pays for ads






12. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






13. Margin: difference between selling price and the seller's cost of goods.






14. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






15. Sales analysis - market research - consumer insight - and account planning






16. 'Buy Beware' can't believe everything you hear about a product.






17. Consumer - Cost - Convenience - Communication

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


18. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






19. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






20. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






21. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






22. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






23. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






24. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


25. Promotes the brand along one dimension of superiority (all-temperature Cheer)






26. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






27. Message to the people






28. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






29. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






30. The average number of times an individual is exposed to a message






31. Elements that carry out the strategy: Ads - PR - etc.






32. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






33. Support sales efforts - encourages 3rd party effort






34. Evolved from hard-sell. First - Against - Niche - and New Positions






35. Management functions such as: employee communication - investments - crisis management






36. Creative - Account - Media - and Research






37. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






38. Put themselves against the #1 and say it is okay to be #2 - we try harder






39. Ads to sale ratio - Historical budgeting - competitive analysis






40. Google - performance based - page location based on keyword auction.






41. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






42. New ideas (innovations) flow through society on a predictable path 'S curve'






43. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






44. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






45. In most consumers there is #1






46. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






47. Resume - creativity - internships - stand out.






48. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






49. New ideas (innovations) flow through society on a predictable path 'S curve'






50. In most consumers there is #1