Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






2. Creative - Account - Media - and Research






3. Explorer - Artist - Judge - Warrior






4. Sales promotion - direct marketing - public relations - event marketing - promotion products.






5. Actions - decisions - interest - and attention






6. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






7. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






8. Take the idea to battle. Implement the idea.






9. Someone telling you about a product






10. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






11. Tv and radio sell by the minute.

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12. Resume - creativity - internships - stand out.






13. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






14. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






15. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






16. Product - Price - Place - Promotion - and People

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17. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






18. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






19. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






20. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






21. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






22. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






23. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






24. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






25. 'Buy Beware' can't believe everything you hear about a product.






26. Actions - decisions - interest - and attention






27. Margin: difference between selling price and the seller's cost of goods.






28. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






29. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






30. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






31. Management functions such as: employee communication - investments - crisis management






32. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






33. Find the 'raw materials' facts - concepts etc.






34. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






35. Promotes the brand along one dimension of superiority (all-temperature Cheer)






36. A percentage of sales






37. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






38. Consumer - Cost - Convenience - Communication

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39. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






40. Account management - creative - media planning - media buying.






41. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






42. Marketing gets the product out there - advertising promotes it.






43. New ideas (innovations) flow through society on a predictable path 'S curve'






44. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






45. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






46. Message to the people






47. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






48. Product - Price - Place - Promotion - and People

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49. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






50. Message to the people