Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Actions - decisions - interest - and attention






2. Consumer Paid Media. Cost per thousand






3. Corporate PR - Marking PR






4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






5. Product - Price - Place - Promotion - and People


6. Create ads






7. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






8. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






9. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






10. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






11. In most consumers there is #1






12. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






13. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


14. Manufacturer pays for ads






15. The category that didn't exist before and then positions the new product as best in that category






16. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






17. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






18. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






19. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






20. Promotes the brand along one dimension of superiority (all-temperature Cheer)






21. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






22. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






23. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






24. Message to the people






25. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






26. Media Efficiency - Category Maturity - Consumer Message Overload






27. Consumer - Cost - Convenience - Communication


28. Marketing gets the product out there - advertising promotes it.






29. Make product more valuable for the dealer - share in advertising costs.






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






32. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






33. Management functions such as: employee communication - investments - crisis management






34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






35. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






36. Elements that carry out the strategy: Ads - PR - etc.






37. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






38. Management functions such as: employee communication - investments - crisis management






39. Numerical based on random sample of target market (can be projected to a larger population)






40. Margin: difference between selling price and the seller's cost of goods.






41. Find the 'raw materials' facts - concepts etc.






42. New ideas (innovations) flow through society on a predictable path 'S curve'






43. Support sales efforts - encourages 3rd party effort






44. Explorer - Artist - Judge - Warrior






45. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






46. Sell a better product






47. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


48. Sales are - bring clients in and keep them - represent consumer and client






49. The percentage of the audience that has the opportunity to see or hear the ad at least once.






50. Sell a better product