SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category
Outdoor advertising
Marketing PR
New Position
ROI
2. Margin: difference between selling price and the seller's cost of goods.
Account Management
Diffusion of Innovation
Price
US Children's Act
3. Consumer - Cost - Convenience - Communication
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
4. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Media
PR/word of mouth
Corporate PR
5. Marketing through cellular phone
Ad Campaigns
PR/word of mouth
Mobile Marketing
Ethics and regulation
6. Ads to sale ratio - Historical budgeting - competitive analysis
Sales Promotion
Artist
Trade Promotions
Advertising Budgets
7. Evolved from hard-sell. First - Against - Niche - and New Positions
Advrt. Agency Jobs
Explorer
Advrt. Agency Jobs
Positioning
8. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Future of Advertising
Co-op ads
Niche Position
Top Six Mega-Agency Groups
9. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Marketing Services
Ratings
Media Saturation
Pull Advertising
10. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Ad Campaigns
First Position
Future of Advertising
Television
11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Historical Budgeting
Newspapers
Caveat Emptor
12. Account management - creative - media planning - media buying.
Roles in Ad Agency
Co-op ads
Trade Promotions
Ratings
13. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Roles in Ad Agency
Product Placement
Media
Mege-Agency Groups
14. The category that didn't exist before and then positions the new product as best in that category
New Position
Promotion
Price
Sales Promotion
15. Planned series of ads
Tactics
Event Marketing
AIDA
Ad Campaigns
16. Make product more valuable for the dealer - share in advertising costs.
Product Placement
Trade Promotions
New Position
US Children's Act
17. Message to the people
Marketing/Advertising
Against Position
Search Engine Marketing
Media
18. Explorer - Artist - Judge - Warrior
Strategy
Roles of Creative Processes
FTC
FCB Grid
19. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Marketing/Advertising
5 P's of Marketing
Artist
Television
20. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Positioning
Rational Choice
IMC
5 P's of Marketing
21. In most consumers there is #1
Marketing/Advertising
First Position
Against Position
Search Engine Marketing
22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Ad Campaigns
Push Advertising
Word of Mouth advertising
Account Management
23. New ideas (innovations) flow through society on a predictable path 'S curve'
Reach
Diffusion of Innovation
Promotion
Television
24. A percentage of sales
Ads to Sales Ratio
Trade Promotions
Future of Advertising
Advertising Budgets
25. Ads to sale ratio - Historical budgeting - competitive analysis
Magazines
FCB Grid
Advertising Budgets
Reach
26. 'Buy Beware' can't believe everything you hear about a product.
Creative Dept.
Promotion
Caveat Emptor
Media planning v. Media Buying
27. Create ads
Mobile Marketing
Creative Dept.
Against Position
Direct Marketing
28. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
People
Radio
Search Engine Marketing
29. Support sales efforts - encourages 3rd party effort
CPM
Diffusion of Innovation
Account Management
Marketing PR
30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Explorer
Product Placement
FCB Grid
Niche Position
31. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Niche Position
Promotion
Historical Budgeting
Entry-Level Jobs
32. Someone telling you about a product
Against Position
Pull Advertising
'Buying time'
Word of Mouth advertising
33. Look for drawbacks. Ultimately you make the decision.
Marketing Services Outlook
Judge
Direct Marketing
Mobile Marketing
34. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Search Engine Marketing
Sales Promotion
Diffusion of Innovation
35. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Tactics
Magazines
PR/word of mouth
36. Promotes the brand along one dimension of superiority (all-temperature Cheer)
People
Explorer
Marketing PR
Niche Position
37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Caveat Emptor
Advrt. Agency Jobs
FCC
Outdoor Advertising
38. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
New Position
Magazines
Media Saturation
Qualitative Research
39. Sales are - bring clients in and keep them - represent consumer and client
Magazines
Advertising Budgets
Future of Advertising
Account Management
40. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Push Advertising
Mege-Agency Groups
Rational Choice
FDA
41. In most consumers there is #1
Future of Advertising
Artist
First Position
Warrior
42. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Price
Newspapers
Ads to Sales Ratio
Media planning v. Media Buying
43. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Against Position
Qualitative Research
AIDA
44. Take the idea to battle. Implement the idea.
Warrior
Sales Promotion
Account Management
CPM
45. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Clutter
'Buying time'
Event Marketing
46. What have we spent on in the past
Outdoor advertising
Television
Historical Budgeting
Corporate PR
47. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. Look for drawbacks. Ultimately you make the decision.
Entry-Level Jobs
CPM
Judge
Pull Advertising
49. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Reach
5 P's of Marketing
Caveat Emptor
Qualitative Research
50. Creative - Account - Media - and Research
Outdoor advertising
Advrt. Agency Jobs
Mobile Marketing
Marketing PR