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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category
People
'Buying time'
New Position
Sales Promotion
2. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
'Buying time'
Ratings
New Position
Media planning v. Media Buying
3. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Mege-Agency Groups
Quantitative Research
Newspapers
4. Creative - Account - Media - and Research
Ratings
Advrt. Agency Jobs
Product
First Position
5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Account Management
Branding
IMC
Search Engine Marketing
6. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Marketing Services Outlook
Creative Dept.
Promotion
7. The average number of times an individual is exposed to a message
Frequency
FDA
PR/word of mouth
First Position
8. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Trade Promotions
Push Advertising
Judge
FCC
9. Actions - decisions - interest - and attention
AIDA
Future of Advertising
Push Advertising
Sales Promotion
10. Planned series of ads
Pull Advertising
Ad Campaigns
Event Marketing
Account Management
11. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Quantitative Research
Advertising to Children
FCC
Tactics
12. Consumer - Cost - Convenience - Communication
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13. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Event Marketing
Television
Media
Social Marketing
14. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Caveat Emptor
Mobile Marketing
Reach
Sales Promotion
15. Numerical based on random sample of target market (can be projected to a larger population)
Promotion
Quantitative Research
Future of Advertising
Direct Marketing
16. Find the 'raw materials' facts - concepts etc.
Account Management
Explorer
Co-op ads
PR/word of mouth
17. Resume - creativity - internships - stand out.
Ad Campaigns
Entry-Level Jobs
CPM
Media Saturation
18. In most consumers there is #1
Public Relations
Television
First Position
People
19. Manufacturer pays for ads
Roles of Creative Processes
Branding
Co-op ads
Reach
20. Support sales efforts - encourages 3rd party effort
Qualitative Research
Advrt. Agency Jobs
Niche Position
Marketing PR
21. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Top Six Mega-Agency Groups
PR/word of mouth
Marketing Services
Television
22. Account management - creative - media planning - media buying.
AIDA
Future of Advertising
Marketing/Advertising
Roles in Ad Agency
23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Search Engine Marketing
FDA
People
Product
24. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Sales Promotion
Marketing Services
Mege-Agency Groups
People
25. Ads to sale ratio - Historical budgeting - competitive analysis
CPM
IMC
Niche Position
Advertising Budgets
26. Marketing through cellular phone
Mobile Marketing
Advertising Budgets
Caveat Emptor
Sales Promotion
27. Tv and radio sell by the minute.
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28. Tv and radio sell by the minute.
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29. Marketing gets the product out there - advertising promotes it.
Challenges Facing Advertisers
Marketing/Advertising
Caveat Emptor
5 P's of Marketing
30. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
FCC
Artist
Television
Direct Marketing
31. Sales are - bring clients in and keep them - represent consumer and client
Marketing Services
FTC
Account Management
Entry-Level Jobs
32. Management functions such as: employee communication - investments - crisis management
Corporate PR
Pull Advertising
Entry-Level Jobs
Word of Mouth advertising
33. A percentage of sales
Ads to Sales Ratio
Historical Budgeting
Direct Marketing
Quantitative Research
34. Look for drawbacks. Ultimately you make the decision.
Warrior
First Position
Mobile Marketing
Judge
35. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Reach
PR/word of mouth
Rational Choice
Push Advertising
36. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Mobile Marketing
Competitive Analysis
Branding
FCC
37. Elements that carry out the strategy: Ads - PR - etc.
Tactics
FCB Grid
Event Marketing
Caveat Emptor
38. Put themselves against the #1 and say it is okay to be #2 - we try harder
Pull Advertising
Marketing Services
Against Position
Niche Position
39. Resume - creativity - internships - stand out.
Creative Dept.
Ethics and regulation
Marketing Services Outlook
Entry-Level Jobs
40. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Trade Promotions
Diffusion of Innovation
Media
US Children's Act
41. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Clutter
Social Marketing
4 C's
Niche Position
42. Management functions such as: employee communication - investments - crisis management
Co-op ads
Marketing Services
FCB Grid
Corporate PR
43. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Account Management
Against Position
Quantitative Research
44. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Reach
Push Advertising
Diffusion of Innovation
Strategy
45. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Trade Promotions
Pull Advertising
Artist
Diffusion of Innovation
46. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Competitive Analysis
Television
Trade Promotions
47. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Warrior
Corporate PR
4 C's
48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Direct Marketing
Outdoor Advertising
Rational Choice
Mobile Marketing
49. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Outdoor Advertising
Roles of Creative Processes
Reach
Trade Promotions
50. Explorer - Artist - Judge - Warrior
Trade Promotions
Roles of Creative Processes
Product Placement
Social Marketing