Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management functions such as: employee communication - investments - crisis management






2. The category that didn't exist before and then positions the new product as best in that category






3. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






4. 'Buy Beware' can't believe everything you hear about a product.






5. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






6. Promotes the brand along one dimension of superiority (all-temperature Cheer)






7. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






8. Margin: difference between selling price and the seller's cost of goods.






9. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






10. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






11. Tv and radio sell by the minute.

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12. How much is the other company spending






13. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






14. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






15. Numerical based on random sample of target market (can be projected to a larger population)






16. Evolved from hard-sell. First - Against - Niche - and New Positions






17. Media Efficiency - Category Maturity - Consumer Message Overload






18. Look for drawbacks. Ultimately you make the decision.






19. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






20. The category that didn't exist before and then positions the new product as best in that category






21. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






22. Make product more valuable for the dealer - share in advertising costs.






23. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






24. 'Buy Beware' can't believe everything you hear about a product.






25. Sales are - bring clients in and keep them - represent consumer and client






26. Elements that carry out the strategy: Ads - PR - etc.






27. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






28. Sales promotion - direct marketing - public relations - event marketing - promotion products.






29. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






30. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






31. Corporate PR - Marking PR






32. Manufacturer pays for ads






33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






34. Promotes the brand along one dimension of superiority (all-temperature Cheer)






35. Consumer Paid Media. Cost per thousand






36. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






37. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






38. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






39. Account management - creative - media planning - media buying.






40. In most consumers there is #1






41. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






42. Resume - creativity - internships - stand out.






43. A percentage of sales






44. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






45. Corporate PR - Marking PR






46. Evolved from hard-sell. First - Against - Niche - and New Positions






47. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






48. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






49. The percentage of the audience that has the opportunity to see or hear the ad at least once.






50. Message to the people