Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the audience that has the opportunity to see or hear the ad at least once.






2. Promotes the brand along one dimension of superiority (all-temperature Cheer)






3. In most consumers there is #1






4. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






6. Sales analysis - market research - consumer insight - and account planning






7. Media Efficiency - Category Maturity - Consumer Message Overload






8. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






9. Message to the people






10. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






11. Account management - creative - media planning - media buying.






12. Sales are - bring clients in and keep them - represent consumer and client






13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






14. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






15. Management functions such as: employee communication - investments - crisis management






16. Marketing gets the product out there - advertising promotes it.






17. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






18. Put themselves against the #1 and say it is okay to be #2 - we try harder






19. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






20. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






21. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






22. Tv and radio sell by the minute.

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23. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






24. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






25. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






26. Marketing gets the product out there - advertising promotes it.






27. Creative - Account - Media - and Research






28. Sales promotion - direct marketing - public relations - event marketing - promotion products.






29. Create ads






30. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






31. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






32. Resume - creativity - internships - stand out.






33. What have we spent on in the past






34. Promotes the brand along one dimension of superiority (all-temperature Cheer)






35. Put themselves against the #1 and say it is okay to be #2 - we try harder






36. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






37. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






38. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






40. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






41. Actions - decisions - interest - and attention






42. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






43. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






44. Take the idea to battle. Implement the idea.






45. The percentage of the audience that has the opportunity to see or hear the ad at least once.






46. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






47. Consumer Paid Media. Cost per thousand






48. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






49. Planned series of ads






50. Account management - creative - media planning - media buying.