Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






2. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






3. Marketing through cellular phone






4. Make product more valuable for the dealer - share in advertising costs.






5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






6. Elements that carry out the strategy: Ads - PR - etc.






7. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






8. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






9. Message to the people






10. Promotes the brand along one dimension of superiority (all-temperature Cheer)






11. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






12. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






13. Sell a better product






14. Resume - creativity - internships - stand out.






15. Product - Price - Place - Promotion - and People

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16. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






17. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






19. How much is the other company spending






20. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






21. Find the 'raw materials' facts - concepts etc.






22. Actions - decisions - interest - and attention






23. Creative - Account - Media - and Research






24. Sales promotion - direct marketing - public relations - event marketing - promotion products.






25. Support sales efforts - encourages 3rd party effort






26. Margin: difference between selling price and the seller's cost of goods.






27. Someone telling you about a product






28. Planned series of ads






29. Tv and radio sell by the minute.

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30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






31. Management functions such as: employee communication - investments - crisis management






32. Media Efficiency - Category Maturity - Consumer Message Overload






33. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






34. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






35. Make product more valuable for the dealer - share in advertising costs.






36. Sales analysis - market research - consumer insight - and account planning






37. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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38. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






40. New ideas (innovations) flow through society on a predictable path 'S curve'






41. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






42. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






43. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






44. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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45. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






46. Sales are - bring clients in and keep them - represent consumer and client






47. Resume - creativity - internships - stand out.






48. What have we spent on in the past






49. Google - performance based - page location based on keyword auction.






50. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9