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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing Services
FTC
Clutter
Diffusion of Innovation
2. Creative - Account - Media - and Research
Ratings
Outdoor advertising
Mege-Agency Groups
Advrt. Agency Jobs
3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
ROI
Branding
AIDA
Caveat Emptor
4. Elements that carry out the strategy: Ads - PR - etc.
Pull Advertising
Creative Dept.
Marketing Services
Tactics
5. Planned series of ads
New Position
Ad Campaigns
Push Advertising
Against Position
6. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
First Position
Niche Position
Advertising to Children
7. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Trade Promotions
Marketing PR
Event Marketing
Challenges Facing Advertisers
8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Media
Ad Campaigns
Diffusion of Innovation
Direct Marketing
9. Margin: difference between selling price and the seller's cost of goods.
Advertising Budgets
Historical Budgeting
Price
Radio
10. Margin: difference between selling price and the seller's cost of goods.
Price
Magazines
Positioning
Reach
11. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Pull Advertising
Entry-Level Jobs
Sales Promotion
Creative Dept.
12. Planned series of ads
Ad Campaigns
Challenges Facing Advertisers
Media planning v. Media Buying
Social Marketing
13. Message to the people
Media
PR/word of mouth
Marketing PR
Push Advertising
14. Find the 'raw materials' facts - concepts etc.
Sales Promotion
Quantitative Research
FTC
Explorer
15. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
ROI
Search Engine Marketing
Ethics and regulation
Mobile Marketing
16. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Promotion
PR/word of mouth
US Children's Act
Against Position
17. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
FDA
FCC
Magazines
Creative Dept.
18. Marketing gets the product out there - advertising promotes it.
'Buying time'
FCC
Marketing/Advertising
Media planning v. Media Buying
19. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Price
Newspapers
IMC
Product
20. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Warrior
Event Marketing
Explorer
21. What have we spent on in the past
Historical Budgeting
Product Placement
Marketing/Advertising
Price
22. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
CPM
Mobile Marketing
Newspapers
Competitive Analysis
23. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
People
Mege-Agency Groups
Diffusion of Innovation
FCB Grid
24. Resume - creativity - internships - stand out.
Historical Budgeting
New Position
Product Placement
Entry-Level Jobs
25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
'Buying time'
People
Search Engine Marketing
26. Ads to sale ratio - Historical budgeting - competitive analysis
AIDA
Marketing/Advertising
Clutter
Advertising Budgets
27. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Diffusion of Innovation
5 P's of Marketing
4 C's
Rational Choice
28. The average number of times an individual is exposed to a message
Product
Positioning
First Position
Frequency
29. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Branding
Ratings
Top Six Mega-Agency Groups
Outdoor advertising
30. Marketing through cellular phone
Marketing Services
Mobile Marketing
Roles in Ad Agency
Branding
31. Message to the people
Product
Sales Promotion
Marketing Services
Media
32. Resume - creativity - internships - stand out.
Entry-Level Jobs
Judge
Marketing Services
Against Position
33. Evolved from hard-sell. First - Against - Niche - and New Positions
Price
Advrt. Agency Jobs
Frequency
Positioning
34. Take the idea to battle. Implement the idea.
'Buying time'
Warrior
Pull Advertising
Future of Advertising
35. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Search Engine Marketing
Radio
Against Position
Corporate PR
36. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
Creative Dept.
Media
Judge
37. Look for drawbacks. Ultimately you make the decision.
Ratings
People
Corporate PR
Judge
38. Consumer Paid Media. Cost per thousand
Public Relations
Quantitative Research
5 P's of Marketing
CPM
39. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Sales Promotion
Mege-Agency Groups
Warrior
Marketing Services
40. Sell a better product
Competitive Analysis
Event Marketing
New Position
Product
41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Ratings
Top Six Mega-Agency Groups
Tactics
PR/word of mouth
42. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Mobile Marketing
Media planning v. Media Buying
Mege-Agency Groups
Marketing PR
43. Create ads
Marketing Services Outlook
Pull Advertising
Creative Dept.
Advertising Budgets
44. A percentage of sales
Against Position
First Position
Ads to Sales Ratio
Public Relations
45. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Co-op ads
'Buying time'
Clutter
46. Tv and radio sell by the minute.
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47. Find the 'raw materials' facts - concepts etc.
Qualitative Research
Tactics
Explorer
Trade Promotions
48. Corporate PR - Marking PR
Explorer
Public Relations
Historical Budgeting
Media
49. A percentage of sales
Direct Marketing
Ads to Sales Ratio
Co-op ads
Positioning
50. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Outdoor Advertising
Advertising Budgets
Price
Reach