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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
People
Pull Advertising
Marketing Services
Ads to Sales Ratio
2. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Newspapers
Caveat Emptor
Strategy
Ratings
3. Management functions such as: employee communication - investments - crisis management
Search Engine Marketing
Branding
Branding
Corporate PR
4. Corporate PR - Marking PR
Clutter
Top Six Mega-Agency Groups
Public Relations
Advrt. Agency Jobs
5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Positioning
Historical Budgeting
Explorer
Sales Promotion
6. Put themselves against the #1 and say it is okay to be #2 - we try harder
Promotion
Rational Choice
Search Engine Marketing
Against Position
7. Take the idea to battle. Implement the idea.
Warrior
US Children's Act
Push Advertising
Ethics and regulation
8. Product - Price - Place - Promotion - and People
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9. Create ads
Word of Mouth advertising
Creative Dept.
Marketing Services Outlook
FTC
10. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Branding
Rational Choice
Product
Top Six Mega-Agency Groups
11. Creative - Account - Media - and Research
Search Engine Marketing
Corporate PR
Future of Advertising
Advrt. Agency Jobs
12. Manufacturer pays for ads
Positioning
Co-op ads
Marketing Services
New Position
13. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
PR/word of mouth
Explorer
Media planning v. Media Buying
14. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Sales Promotion
Warrior
Outdoor Advertising
15. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Mobile Marketing
Public Relations
Radio
Promotion
16. Tv and radio sell by the minute.
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17. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Clutter
Ad Campaigns
Entry-Level Jobs
Artist
18. Resume - creativity - internships - stand out.
5 P's of Marketing
Entry-Level Jobs
New Position
Product
19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Trade Promotions
Qualitative Research
Historical Budgeting
Marketing PR
20. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Corporate PR
New Position
Magazines
21. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Ethics and regulation
Strategy
Advertising to Children
FCB Grid
22. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Warrior
Future of Advertising
CPM
Pull Advertising
23. Find the 'raw materials' facts - concepts etc.
Social Marketing
Corporate PR
Explorer
IMC
24. Sales are - bring clients in and keep them - represent consumer and client
Trade Promotions
Account Management
Social Marketing
Magazines
25. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Direct Marketing
Trade Promotions
Event Marketing
PR/word of mouth
26. Numerical based on random sample of target market (can be projected to a larger population)
Tactics
Against Position
Account Management
Quantitative Research
27. Numerical based on random sample of target market (can be projected to a larger population)
Promotion
Artist
Sales Promotion
Quantitative Research
28. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Explorer
Event Marketing
Quantitative Research
Marketing Services Outlook
29. Marketing through cellular phone
Co-op ads
Roles of Creative Processes
Artist
Mobile Marketing
30. Make product more valuable for the dealer - share in advertising costs.
Media planning v. Media Buying
Roles in Ad Agency
Trade Promotions
Media
31. The category that didn't exist before and then positions the new product as best in that category
Advertising to Children
New Position
Qualitative Research
FTC
32. Sell a better product
Search Engine Marketing
Advertising Budgets
FTC
Product
33. Support sales efforts - encourages 3rd party effort
Judge
Future of Advertising
Marketing PR
Account Management
34. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Direct Marketing
Top Six Mega-Agency Groups
Outdoor advertising
Promotion
35. The category that didn't exist before and then positions the new product as best in that category
4 C's
Advertising Budgets
New Position
Mobile Marketing
36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Historical Budgeting
FTC
Social Marketing
Qualitative Research
37. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Social Marketing
Roles of Creative Processes
Tactics
38. Creative - Account - Media - and Research
Future of Advertising
Advrt. Agency Jobs
Tactics
4 C's
39. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Marketing Services Outlook
Ethics and regulation
Direct Marketing
Roles of Creative Processes
40. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Advertising Budgets
Reach
People
41. Find the 'raw materials' facts - concepts etc.
Caveat Emptor
Clutter
Co-op ads
Explorer
42. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Newspapers
Marketing PR
Qualitative Research
Social Marketing
43. Margin: difference between selling price and the seller's cost of goods.
CPM
Push Advertising
Price
Advertising to Children
44. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Mege-Agency Groups
Word of Mouth advertising
Judge
Social Marketing
45. In most consumers there is #1
'Buying time'
Reach
Creative Dept.
First Position
46. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Sales Promotion
Frequency
Marketing/Advertising
47. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Judge
Marketing Services
FDA
Sales Promotion
48. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Challenges Facing Advertisers
AIDA
Pull Advertising
FDA
49. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
IMC
Challenges Facing Advertisers
Television
Diffusion of Innovation
50. Support sales efforts - encourages 3rd party effort
Product
FDA
Marketing PR
Pull Advertising
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