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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category
New Position
Event Marketing
Top Six Mega-Agency Groups
Entry-Level Jobs
2. Elements that carry out the strategy: Ads - PR - etc.
Word of Mouth advertising
Tactics
FTC
Top Six Mega-Agency Groups
3. What have we spent on in the past
Warrior
Future of Advertising
Explorer
Historical Budgeting
4. Management functions such as: employee communication - investments - crisis management
FDA
Television
Push Advertising
Corporate PR
5. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
New Position
Future of Advertising
5 P's of Marketing
Word of Mouth advertising
6. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Push Advertising
PR/word of mouth
AIDA
FCB Grid
7. Ads to sale ratio - Historical budgeting - competitive analysis
Diffusion of Innovation
Ethics and regulation
Advertising Budgets
Roles of Creative Processes
8. Product - Price - Place - Promotion - and People
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9. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Marketing Services
Rational Choice
Diffusion of Innovation
Media
10. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Competitive Analysis
Account Management
Top Six Mega-Agency Groups
Rational Choice
11. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Ad Campaigns
Co-op ads
Word of Mouth advertising
12. In most consumers there is #1
Strategy
Branding
Positioning
First Position
13. 'Buy Beware' can't believe everything you hear about a product.
FDA
Tactics
Marketing PR
Caveat Emptor
14. Media Efficiency - Category Maturity - Consumer Message Overload
Ad Campaigns
Challenges Facing Advertisers
Explorer
Diffusion of Innovation
15. How much is the other company spending
Mobile Marketing
Co-op ads
Entry-Level Jobs
Competitive Analysis
16. Someone telling you about a product
Word of Mouth advertising
Artist
Positioning
Tactics
17. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Co-op ads
Event Marketing
Advertising Budgets
Trade Promotions
18. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
People
Outdoor advertising
Search Engine Marketing
AIDA
19. Resume - creativity - internships - stand out.
Trade Promotions
Against Position
Marketing Services Outlook
Entry-Level Jobs
20. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
People
4 C's
Reach
FTC
21. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Qualitative Research
Newspapers
Ads to Sales Ratio
Direct Marketing
22. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Ad Campaigns
Advertising to Children
Qualitative Research
Outdoor advertising
23. New ideas (innovations) flow through society on a predictable path 'S curve'
Media planning v. Media Buying
Diffusion of Innovation
Social Marketing
Word of Mouth advertising
24. In most consumers there is #1
Clutter
Explorer
Rational Choice
First Position
25. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Magazines
Reach
Media Saturation
26. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
Frequency
AIDA
Entry-Level Jobs
27. Margin: difference between selling price and the seller's cost of goods.
Qualitative Research
Price
Historical Budgeting
Corporate PR
28. Consumer - Cost - Convenience - Communication
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29. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Ads to Sales Ratio
Mege-Agency Groups
Qualitative Research
'Buying time'
30. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
4 C's
US Children's Act
Challenges Facing Advertisers
31. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Media planning v. Media Buying
Advertising to Children
Niche Position
Radio
32. Take the idea to battle. Implement the idea.
New Position
Warrior
Future of Advertising
Branding
33. A percentage of sales
Diffusion of Innovation
Ad Campaigns
Outdoor Advertising
Ads to Sales Ratio
34. Google - performance based - page location based on keyword auction.
Future of Advertising
Search Engine Marketing
Radio
FCB Grid
35. Actions - decisions - interest - and attention
5 P's of Marketing
Niche Position
Product Placement
AIDA
36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Media Saturation
IMC
Judge
Diffusion of Innovation
37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Future of Advertising
Historical Budgeting
Positioning
FCC
38. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
People
Promotion
Ratings
39. Message to the people
Ad Campaigns
Media
Roles in Ad Agency
Competitive Analysis
40. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
FCB Grid
Creative Dept.
ROI
Future of Advertising
41. The average number of times an individual is exposed to a message
Public Relations
Positioning
Frequency
ROI
42. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Event Marketing
Creative Dept.
Artist
Corporate PR
43. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Historical Budgeting
Branding
Product Placement
Event Marketing
44. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Marketing Services
Trade Promotions
Advrt. Agency Jobs
Mege-Agency Groups
45. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Event Marketing
Pull Advertising
Historical Budgeting
AIDA
46. Margin: difference between selling price and the seller's cost of goods.
Explorer
Radio
Price
Push Advertising
47. Management functions such as: employee communication - investments - crisis management
Creative Dept.
Corporate PR
Co-op ads
Qualitative Research
48. Google - performance based - page location based on keyword auction.
Event Marketing
FTC
Search Engine Marketing
Mege-Agency Groups
49. Creative - Account - Media - and Research
Outdoor Advertising
Advrt. Agency Jobs
CPM
ROI
50. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Advertising Budgets
Word of Mouth advertising
Entry-Level Jobs
Qualitative Research