Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






2. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






3. Create ads






4. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






5. Google - performance based - page location based on keyword auction.






6. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






7. Sell a better product






8. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






10. Sales analysis - market research - consumer insight - and account planning






11. Elements that carry out the strategy: Ads - PR - etc.






12. Make product more valuable for the dealer - share in advertising costs.






13. Sales analysis - market research - consumer insight - and account planning






14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






15. Numerical based on random sample of target market (can be projected to a larger population)






16. Create ads






17. In most consumers there is #1






18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


19. Management functions such as: employee communication - investments - crisis management






20. Message to the people






21. Google - performance based - page location based on keyword auction.






22. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






23. Marketing gets the product out there - advertising promotes it.






24. Find the 'raw materials' facts - concepts etc.






25. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






26. Media Efficiency - Category Maturity - Consumer Message Overload






27. 'Buy Beware' can't believe everything you hear about a product.






28. Numerical based on random sample of target market (can be projected to a larger population)






29. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






30. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






31. Evolved from hard-sell. First - Against - Niche - and New Positions






32. A percentage of sales






33. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






34. Find the 'raw materials' facts - concepts etc.






35. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






36. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






37. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






38. Marketing through cellular phone






39. Support sales efforts - encourages 3rd party effort






40. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






41. Corporate PR - Marking PR






42. A percentage of sales






43. The average number of times an individual is exposed to a message






44. Account management - creative - media planning - media buying.






45. Resume - creativity - internships - stand out.






46. Message to the people






47. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


48. Margin: difference between selling price and the seller's cost of goods.






49. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






50. The percentage of the audience that has the opportunity to see or hear the ad at least once.






Can you answer 50 questions in 15 minutes?



Let me suggest you:



Major Subjects



Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Most popular tests