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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Look for drawbacks. Ultimately you make the decision.
Public Relations
Marketing Services Outlook
IMC
Judge
2. Manufacturer pays for ads
Direct Marketing
Co-op ads
Media Saturation
Marketing/Advertising
3. Take the idea to battle. Implement the idea.
Marketing PR
Warrior
IMC
Trade Promotions
4. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Co-op ads
Qualitative Research
Niche Position
Rational Choice
5. Tv and radio sell by the minute.
6. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Mege-Agency Groups
Mobile Marketing
Outdoor Advertising
7. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Caveat Emptor
US Children's Act
Media
Diffusion of Innovation
8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Radio
Event Marketing
4 C's
9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
10. Sales are - bring clients in and keep them - represent consumer and client
ROI
Quantitative Research
Reach
Account Management
11. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Future of Advertising
PR/word of mouth
Advrt. Agency Jobs
12. Find the 'raw materials' facts - concepts etc.
US Children's Act
Roles of Creative Processes
Product Placement
Explorer
13. The average number of times an individual is exposed to a message
Frequency
Niche Position
Branding
Word of Mouth advertising
14. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Reach
Positioning
Judge
15. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
ROI
Advertising Budgets
Search Engine Marketing
Entry-Level Jobs
16. Ads to sale ratio - Historical budgeting - competitive analysis
Marketing PR
Word of Mouth advertising
Advertising Budgets
Competitive Analysis
17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
FDA
New Position
Ethics and regulation
Television
18. Consumer Paid Media. Cost per thousand
CPM
Quantitative Research
Reach
Artist
19. Google - performance based - page location based on keyword auction.
Frequency
Search Engine Marketing
Qualitative Research
Branding
20. How much is the other company spending
Ads to Sales Ratio
Reach
Qualitative Research
Competitive Analysis
21. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Outdoor Advertising
Product Placement
Social Marketing
Advrt. Agency Jobs
22. Marketing through cellular phone
Mobile Marketing
5 P's of Marketing
Ethics and regulation
Ad Campaigns
23. The average number of times an individual is exposed to a message
Frequency
FDA
Marketing/Advertising
US Children's Act
24. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
People
Media planning v. Media Buying
Rational Choice
Warrior
25. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
CPM
Branding
Marketing Services
Social Marketing
26. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Outdoor advertising
Top Six Mega-Agency Groups
Frequency
Tactics
27. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Mobile Marketing
Branding
Strategy
Creative Dept.
28. Sales analysis - market research - consumer insight - and account planning
First Position
People
Direct Marketing
Trade Promotions
29. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Strategy
Newspapers
Direct Marketing
Mobile Marketing
30. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Diffusion of Innovation
Direct Marketing
Media planning v. Media Buying
Entry-Level Jobs
31. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
FCC
Against Position
Social Marketing
Ethics and regulation
32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Promotion
Ad Campaigns
Public Relations
33. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Newspapers
Media Saturation
Judge
Search Engine Marketing
34. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Qualitative Research
Rational Choice
Quantitative Research
Advertising Budgets
35. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Reach
Ads to Sales Ratio
Marketing Services
First Position
36. Margin: difference between selling price and the seller's cost of goods.
Price
New Position
Advertising to Children
New Position
37. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
IMC
Clutter
Trade Promotions
Advertising to Children
38. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Ads to Sales Ratio
Television
Price
39. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Advertising to Children
Creative Dept.
Event Marketing
Caveat Emptor
40. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Media Saturation
Marketing Services Outlook
Newspapers
Public Relations
41. Sell a better product
Promotion
Product
4 C's
Direct Marketing
42. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
FCB Grid
Entry-Level Jobs
Magazines
Advertising Budgets
43. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
CPM
US Children's Act
Outdoor advertising
Diffusion of Innovation
44. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Radio
Ethics and regulation
Mege-Agency Groups
45. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Search Engine Marketing
Media
Strategy
Radio
46. Evolved from hard-sell. First - Against - Niche - and New Positions
Advrt. Agency Jobs
Strategy
Positioning
Clutter
47. Support sales efforts - encourages 3rd party effort
Direct Marketing
5 P's of Marketing
Marketing PR
5 P's of Marketing
48. What have we spent on in the past
Frequency
Historical Budgeting
Outdoor advertising
Advrt. Agency Jobs
49. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
New Position
Media
FCB Grid
Positioning
50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
Newspapers
FDA
Push Advertising