Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






2. Promotes the brand along one dimension of superiority (all-temperature Cheer)






3. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






4. Message to the people






5. New ideas (innovations) flow through society on a predictable path 'S curve'






6. The category that didn't exist before and then positions the new product as best in that category






7. Consumer Paid Media. Cost per thousand






8. Message to the people






9. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






10. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






11. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






12. Manufacturer pays for ads






13. Account management - creative - media planning - media buying.






14. Consumer - Cost - Convenience - Communication

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15. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






16. Ads to sale ratio - Historical budgeting - competitive analysis






17. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






19. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






20. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






21. Someone telling you about a product






22. Manufacturer pays for ads






23. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






24. Numerical based on random sample of target market (can be projected to a larger population)






25. Actions - decisions - interest - and attention






26. Sales analysis - market research - consumer insight - and account planning






27. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






28. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






29. Google - performance based - page location based on keyword auction.






30. Creative - Account - Media - and Research






31. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






32. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






33. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






34. Margin: difference between selling price and the seller's cost of goods.






35. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






36. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






37. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






38. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






39. Sales promotion - direct marketing - public relations - event marketing - promotion products.






40. The average number of times an individual is exposed to a message






41. Find the 'raw materials' facts - concepts etc.






42. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






43. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






44. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






45. The average number of times an individual is exposed to a message






46. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






47. Management functions such as: employee communication - investments - crisis management






48. Take the idea to battle. Implement the idea.






49. Elements that carry out the strategy: Ads - PR - etc.






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft