Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. New ideas (innovations) flow through society on a predictable path 'S curve'






2. Marketing through cellular phone






3. Resume - creativity - internships - stand out.






4. Sell a better product






5. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






6. Look for drawbacks. Ultimately you make the decision.






7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






9. Consumer Paid Media. Cost per thousand






10. Numerical based on random sample of target market (can be projected to a larger population)






11. Google - performance based - page location based on keyword auction.






12. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






13. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






14. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






15. Consumer - Cost - Convenience - Communication

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16. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






17. Ads to sale ratio - Historical budgeting - competitive analysis






18. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






19. Put themselves against the #1 and say it is okay to be #2 - we try harder






20. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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21. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






23. Corporate PR - Marking PR






24. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






25. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






26. Promotes the brand along one dimension of superiority (all-temperature Cheer)






27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






28. Ads to sale ratio - Historical budgeting - competitive analysis






29. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






30. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






31. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






32. Sales promotion - direct marketing - public relations - event marketing - promotion products.






33. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






34. Manufacturer pays for ads






35. Someone telling you about a product






36. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






37. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






38. A percentage of sales






39. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






40. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






41. A percentage of sales






42. Find the 'raw materials' facts - concepts etc.






43. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






44. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






45. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






46. Google - performance based - page location based on keyword auction.






47. 'Buy Beware' can't believe everything you hear about a product.






48. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






49. The percentage of the audience that has the opportunity to see or hear the ad at least once.






50. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.