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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Media Saturation
Ethics and regulation
Search Engine Marketing
Marketing Services Outlook
2. Account management - creative - media planning - media buying.
FDA
Creative Dept.
Roles in Ad Agency
PR/word of mouth
3. Consumer Paid Media. Cost per thousand
Media Saturation
CPM
Marketing/Advertising
AIDA
4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
First Position
Outdoor Advertising
Sales Promotion
FCC
5. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Ad Campaigns
Reach
Strategy
IMC
6. Google - performance based - page location based on keyword auction.
Radio
Qualitative Research
Mobile Marketing
Search Engine Marketing
7. New ideas (innovations) flow through society on a predictable path 'S curve'
Promotion
Media Saturation
Television
Diffusion of Innovation
8. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
Marketing PR
Competitive Analysis
IMC
Diffusion of Innovation
9. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
US Children's Act
FTC
Historical Budgeting
10. Actions - decisions - interest - and attention
Frequency
Top Six Mega-Agency Groups
Qualitative Research
AIDA
11. Message to the people
Search Engine Marketing
Media
Sales Promotion
Against Position
12. Find the 'raw materials' facts - concepts etc.
Magazines
Magazines
Explorer
Word of Mouth advertising
13. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
FTC
Ads to Sales Ratio
Branding
Word of Mouth advertising
14. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
IMC
Search Engine Marketing
Push Advertising
FCB Grid
15. Sales analysis - market research - consumer insight - and account planning
Mobile Marketing
People
Diffusion of Innovation
Product Placement
16. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Advertising to Children
Ethics and regulation
Branding
Event Marketing
17. Creative - Account - Media - and Research
Rational Choice
Roles in Ad Agency
Judge
Advrt. Agency Jobs
18. A percentage of sales
Television
Niche Position
Advrt. Agency Jobs
Ads to Sales Ratio
19. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Ethics and regulation
Explorer
AIDA
20. Tv and radio sell by the minute.
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21. Numerical based on random sample of target market (can be projected to a larger population)
Marketing Services
Quantitative Research
Public Relations
Magazines
22. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Advrt. Agency Jobs
Entry-Level Jobs
Co-op ads
Event Marketing
23. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Mobile Marketing
Media Saturation
Corporate PR
Promotion
24. Manufacturer pays for ads
PR/word of mouth
Rational Choice
Co-op ads
Marketing/Advertising
25. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
FCB Grid
Media planning v. Media Buying
Co-op ads
Trade Promotions
26. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Tactics
Newspapers
AIDA
Niche Position
27. Account management - creative - media planning - media buying.
Clutter
'Buying time'
Direct Marketing
Roles in Ad Agency
28. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Against Position
Quantitative Research
Ethics and regulation
29. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
Top Six Mega-Agency Groups
Search Engine Marketing
Quantitative Research
30. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Qualitative Research
Push Advertising
Clutter
Outdoor advertising
31. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Against Position
Corporate PR
Newspapers
Social Marketing
32. Management functions such as: employee communication - investments - crisis management
Ad Campaigns
Corporate PR
Caveat Emptor
Mege-Agency Groups
33. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Artist
FCC
Event Marketing
PR/word of mouth
34. Actions - decisions - interest - and attention
Caveat Emptor
Ethics and regulation
AIDA
Event Marketing
35. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Diffusion of Innovation
FCB Grid
Historical Budgeting
Branding
36. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Television
Advertising to Children
Push Advertising
37. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Rational Choice
Strategy
Roles of Creative Processes
Public Relations
38. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Historical Budgeting
Media
Future of Advertising
39. Take the idea to battle. Implement the idea.
Top Six Mega-Agency Groups
Warrior
Outdoor Advertising
Ads to Sales Ratio
40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Advertising to Children
'Buying time'
Artist
Media planning v. Media Buying
41. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
FDA
5 P's of Marketing
Marketing Services Outlook
42. New ideas (innovations) flow through society on a predictable path 'S curve'
Historical Budgeting
Search Engine Marketing
Diffusion of Innovation
Warrior
43. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Against Position
Roles of Creative Processes
FDA
'Buying time'
44. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Top Six Mega-Agency Groups
Promotion
Sales Promotion
People
45. Put themselves against the #1 and say it is okay to be #2 - we try harder
Outdoor advertising
Against Position
Niche Position
'Buying time'
46. Consumer - Cost - Convenience - Communication
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47. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Co-op ads
First Position
Creative Dept.
Advertising to Children
48. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Word of Mouth advertising
Roles of Creative Processes
Outdoor advertising
Diffusion of Innovation
49. Take the idea to battle. Implement the idea.
Warrior
FCB Grid
Roles of Creative Processes
Event Marketing
50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Judge
Marketing Services
FCB Grid
Quantitative Research