Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What have we spent on in the past






2. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






3. Consumer - Cost - Convenience - Communication

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4. Actions - decisions - interest - and attention






5. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






6. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






9. Promotes the brand along one dimension of superiority (all-temperature Cheer)






10. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






11. Marketing gets the product out there - advertising promotes it.






12. Support sales efforts - encourages 3rd party effort






13. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






14. How much is the other company spending






15. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






16. The category that didn't exist before and then positions the new product as best in that category






17. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






18. Sell a better product






19. In most consumers there is #1






20. Margin: difference between selling price and the seller's cost of goods.






21. Marketing gets the product out there - advertising promotes it.






22. Numerical based on random sample of target market (can be projected to a larger population)






23. Sales analysis - market research - consumer insight - and account planning






24. How much is the other company spending






25. Ads to sale ratio - Historical budgeting - competitive analysis






26. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






27. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






28. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






29. Ads to sale ratio - Historical budgeting - competitive analysis






30. Marketing through cellular phone






31. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






32. Find the 'raw materials' facts - concepts etc.






33. New ideas (innovations) flow through society on a predictable path 'S curve'






34. Look for drawbacks. Ultimately you make the decision.






35. Planned series of ads






36. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






37. Support sales efforts - encourages 3rd party effort






38. Management functions such as: employee communication - investments - crisis management






39. Consumer Paid Media. Cost per thousand






40. A percentage of sales






41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






42. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






43. 'Buy Beware' can't believe everything you hear about a product.






44. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






45. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






46. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






47. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






48. Corporate PR - Marking PR






49. Account management - creative - media planning - media buying.






50. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand