Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google - performance based - page location based on keyword auction.






2. Consumer Paid Media. Cost per thousand






3. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






4. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






5. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






6. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






7. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






8. Actions - decisions - interest - and attention






9. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






10. Ads to sale ratio - Historical budgeting - competitive analysis






11. The average number of times an individual is exposed to a message






12. The percentage of the audience that has the opportunity to see or hear the ad at least once.






13. 'Buy Beware' can't believe everything you hear about a product.






14. Create ads






15. Resume - creativity - internships - stand out.






16. Marketing through cellular phone






17. A percentage of sales






18. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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19. The category that didn't exist before and then positions the new product as best in that category






20. Take the idea to battle. Implement the idea.






21. The average number of times an individual is exposed to a message






22. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






23. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






24. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






25. Promotes the brand along one dimension of superiority (all-temperature Cheer)






26. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






27. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






28. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






29. Resume - creativity - internships - stand out.






30. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






31. Marketing gets the product out there - advertising promotes it.






32. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






33. What have we spent on in the past






34. Someone telling you about a product






35. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






36. What have we spent on in the past






37. Marketing through cellular phone






38. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






39. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






40. Creative - Account - Media - and Research






41. Product - Price - Place - Promotion - and People

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42. Consumer Paid Media. Cost per thousand






43. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






44. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






45. Look for drawbacks. Ultimately you make the decision.






46. Media Efficiency - Category Maturity - Consumer Message Overload






47. A percentage of sales






48. Support sales efforts - encourages 3rd party effort






49. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






50. Corporate PR - Marking PR







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Can you answer 50 questions in 15 minutes?


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