Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






2. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






3. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






4. 'Buy Beware' can't believe everything you hear about a product.






5. Look for drawbacks. Ultimately you make the decision.






6. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






7. In most consumers there is #1






8. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






9. New ideas (innovations) flow through society on a predictable path 'S curve'






10. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






12. What have we spent on in the past






13. Support sales efforts - encourages 3rd party effort






14. A percentage of sales






15. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






16. The percentage of the audience that has the opportunity to see or hear the ad at least once.






17. Google - performance based - page location based on keyword auction.






18. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






19. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






20. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






21. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






22. Ads to sale ratio - Historical budgeting - competitive analysis






23. A percentage of sales






24. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






25. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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26. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






27. Margin: difference between selling price and the seller's cost of goods.






28. How much is the other company spending






29. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






30. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






31. Sales promotion - direct marketing - public relations - event marketing - promotion products.






32. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






33. Google - performance based - page location based on keyword auction.






34. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






35. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






36. Creative - Account - Media - and Research






37. Sell a better product






38. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






39. Put themselves against the #1 and say it is okay to be #2 - we try harder






40. Tv and radio sell by the minute.

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41. Look for drawbacks. Ultimately you make the decision.






42. Sales are - bring clients in and keep them - represent consumer and client






43. Someone telling you about a product






44. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






45. Marketing through cellular phone






46. Manufacturer pays for ads






47. Sales analysis - market research - consumer insight - and account planning






48. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






49. Planned series of ads






50. Elements that carry out the strategy: Ads - PR - etc.