Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In most consumers there is #1






2. Sales are - bring clients in and keep them - represent consumer and client






3. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






4. The percentage of the audience that has the opportunity to see or hear the ad at least once.






5. Promotes the brand along one dimension of superiority (all-temperature Cheer)






6. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






7. Management functions such as: employee communication - investments - crisis management






8. Explorer - Artist - Judge - Warrior






9. Take the idea to battle. Implement the idea.






10. Sell a better product






11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






12. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






13. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






14. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






15. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






16. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






17. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






18. Planned series of ads






19. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






20. Put themselves against the #1 and say it is okay to be #2 - we try harder






21. Evolved from hard-sell. First - Against - Niche - and New Positions






22. Tv and radio sell by the minute.

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23. Product - Price - Place - Promotion - and People

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24. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






25. Elements that carry out the strategy: Ads - PR - etc.






26. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






27. How much is the other company spending






28. Make product more valuable for the dealer - share in advertising costs.






29. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






30. Margin: difference between selling price and the seller's cost of goods.






31. Sales promotion - direct marketing - public relations - event marketing - promotion products.






32. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






33. The category that didn't exist before and then positions the new product as best in that category






34. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






35. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






36. Sales analysis - market research - consumer insight - and account planning






37. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






38. Account management - creative - media planning - media buying.






39. Media Efficiency - Category Maturity - Consumer Message Overload






40. Tv and radio sell by the minute.

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41. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






42. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






43. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






44. The category that didn't exist before and then positions the new product as best in that category






45. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






46. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






47. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






48. Management functions such as: employee communication - investments - crisis management






49. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






50. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's