Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Evolved from hard-sell. First - Against - Niche - and New Positions






2. Google - performance based - page location based on keyword auction.






3. The average number of times an individual is exposed to a message






4. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






5. Take the idea to battle. Implement the idea.






6. Management functions such as: employee communication - investments - crisis management






7. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






8. Manufacturer pays for ads






9. Creative - Account - Media - and Research






10. Message to the people






11. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






12. What have we spent on in the past






13. What have we spent on in the past






14. The percentage of the audience that has the opportunity to see or hear the ad at least once.






15. A percentage of sales






16. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






17. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






18. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






19. The average number of times an individual is exposed to a message






20. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






21. Elements that carry out the strategy: Ads - PR - etc.






22. The category that didn't exist before and then positions the new product as best in that category






23. Someone telling you about a product






24. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






25. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






26. Ads to sale ratio - Historical budgeting - competitive analysis






27. Take the idea to battle. Implement the idea.






28. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






29. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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30. Support sales efforts - encourages 3rd party effort






31. How much is the other company spending






32. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






33. Sales promotion - direct marketing - public relations - event marketing - promotion products.






34. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






35. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






36. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






37. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






38. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






39. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






40. Elements that carry out the strategy: Ads - PR - etc.






41. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






42. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






43. Marketing gets the product out there - advertising promotes it.






44. Tv and radio sell by the minute.

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45. Explorer - Artist - Judge - Warrior






46. Manufacturer pays for ads






47. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






48. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






49. Sales promotion - direct marketing - public relations - event marketing - promotion products.






50. Consumer Paid Media. Cost per thousand







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Can you answer 50 questions in 15 minutes?


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