Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






2. Evolved from hard-sell. First - Against - Niche - and New Positions






3. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






4. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






5. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






6. Elements that carry out the strategy: Ads - PR - etc.






7. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






8. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






9. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






10. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






11. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






12. Message to the people






13. Account management - creative - media planning - media buying.






14. Creative - Account - Media - and Research






15. Google - performance based - page location based on keyword auction.






16. Someone telling you about a product






17. Sales promotion - direct marketing - public relations - event marketing - promotion products.






18. Sell a better product






19. 'Buy Beware' can't believe everything you hear about a product.






20. The percentage of the audience that has the opportunity to see or hear the ad at least once.






21. New ideas (innovations) flow through society on a predictable path 'S curve'






22. How much is the other company spending






23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






24. Manufacturer pays for ads






25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






26. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






27. In most consumers there is #1






28. Sales promotion - direct marketing - public relations - event marketing - promotion products.






29. What have we spent on in the past






30. Product - Price - Place - Promotion - and People

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31. Planned series of ads






32. Corporate PR - Marking PR






33. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






34. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






35. New ideas (innovations) flow through society on a predictable path 'S curve'






36. Management functions such as: employee communication - investments - crisis management






37. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






38. Consumer Paid Media. Cost per thousand






39. 'Buy Beware' can't believe everything you hear about a product.






40. Actions - decisions - interest - and attention






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






44. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






45. Consumer Paid Media. Cost per thousand






46. Sell a better product






47. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






48. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






49. Take the idea to battle. Implement the idea.






50. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience