Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






2. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






3. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






4. Manufacturer pays for ads






5. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






6. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






7. Make product more valuable for the dealer - share in advertising costs.






8. Media Efficiency - Category Maturity - Consumer Message Overload






9. Marketing gets the product out there - advertising promotes it.






10. Sales promotion - direct marketing - public relations - event marketing - promotion products.






11. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






12. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






13. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






14. New ideas (innovations) flow through society on a predictable path 'S curve'






15. The average number of times an individual is exposed to a message






16. The percentage of the audience that has the opportunity to see or hear the ad at least once.






17. Sales promotion - direct marketing - public relations - event marketing - promotion products.






18. Actions - decisions - interest - and attention






19. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






20. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






21. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






22. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






23. How much is the other company spending






24. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






25. Consumer Paid Media. Cost per thousand






26. Evolved from hard-sell. First - Against - Niche - and New Positions






27. A percentage of sales






28. Management functions such as: employee communication - investments - crisis management






29. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






30. Sell a better product






31. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






32. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






33. Elements that carry out the strategy: Ads - PR - etc.






34. The category that didn't exist before and then positions the new product as best in that category






35. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






36. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






37. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






38. What have we spent on in the past






39. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






40. Planned series of ads






41. Product - Price - Place - Promotion - and People

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42. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






43. Sell a better product






44. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






45. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






46. Create ads






47. How much is the other company spending






48. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






49. Sales are - bring clients in and keep them - represent consumer and client






50. Margin: difference between selling price and the seller's cost of goods.