Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






4. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






5. Marketing through cellular phone






6. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






7. A percentage of sales






8. Sales promotion - direct marketing - public relations - event marketing - promotion products.






9. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






10. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






11. New ideas (innovations) flow through society on a predictable path 'S curve'






12. How much is the other company spending






13. Elements that carry out the strategy: Ads - PR - etc.






14. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






15. Sales analysis - market research - consumer insight - and account planning






16. Promotes the brand along one dimension of superiority (all-temperature Cheer)






17. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






18. Margin: difference between selling price and the seller's cost of goods.






19. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






20. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


21. Message to the people






22. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






23. Management functions such as: employee communication - investments - crisis management






24. Product - Price - Place - Promotion - and People


25. Resume - creativity - internships - stand out.






26. Tv and radio sell by the minute.


27. Find the 'raw materials' facts - concepts etc.






28. Numerical based on random sample of target market (can be projected to a larger population)






29. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






30. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






31. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






32. The average number of times an individual is exposed to a message






33. Tv and radio sell by the minute.


34. Support sales efforts - encourages 3rd party effort






35. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






36. Take the idea to battle. Implement the idea.






37. Media Efficiency - Category Maturity - Consumer Message Overload






38. Creative - Account - Media - and Research






39. The category that didn't exist before and then positions the new product as best in that category






40. Ads to sale ratio - Historical budgeting - competitive analysis






41. Sales are - bring clients in and keep them - represent consumer and client






42. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






43. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






44. Account management - creative - media planning - media buying.






45. A percentage of sales






46. Consumer - Cost - Convenience - Communication


47. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






48. Message to the people






49. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






50. Sales are - bring clients in and keep them - represent consumer and client