Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Actions - decisions - interest - and attention






2. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






3. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






4. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


5. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






6. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






7. 'Buy Beware' can't believe everything you hear about a product.






8. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






9. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






10. Look for drawbacks. Ultimately you make the decision.






11. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


12. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






13. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






14. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






15. Numerical based on random sample of target market (can be projected to a larger population)






16. The average number of times an individual is exposed to a message






17. Consumer - Cost - Convenience - Communication


18. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






19. In most consumers there is #1






20. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






21. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






22. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






23. Marketing gets the product out there - advertising promotes it.






24. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






25. Sell a better product






26. Promotes the brand along one dimension of superiority (all-temperature Cheer)






27. Promotes the brand along one dimension of superiority (all-temperature Cheer)






28. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






29. Elements that carry out the strategy: Ads - PR - etc.






30. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






31. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






32. Message to the people






33. Corporate PR - Marking PR






34. Support sales efforts - encourages 3rd party effort






35. Sales are - bring clients in and keep them - represent consumer and client






36. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






37. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






38. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






39. Margin: difference between selling price and the seller's cost of goods.






40. Consumer Paid Media. Cost per thousand






41. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






42. Manufacturer pays for ads






43. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






44. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






45. Take the idea to battle. Implement the idea.






46. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






47. Corporate PR - Marking PR






48. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






49. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft