Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






2. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






3. Planned series of ads






4. Ads to sale ratio - Historical budgeting - competitive analysis






5. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






6. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






7. Promotes the brand along one dimension of superiority (all-temperature Cheer)






8. Take the idea to battle. Implement the idea.






9. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






10. Sales analysis - market research - consumer insight - and account planning






11. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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12. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






13. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






14. New ideas (innovations) flow through society on a predictable path 'S curve'






15. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






17. The category that didn't exist before and then positions the new product as best in that category






18. In most consumers there is #1






19. Sales promotion - direct marketing - public relations - event marketing - promotion products.






20. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






21. Create ads






22. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






23. Account management - creative - media planning - media buying.






24. Find the 'raw materials' facts - concepts etc.






25. Numerical based on random sample of target market (can be projected to a larger population)






26. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






27. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






28. Corporate PR - Marking PR






29. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






30. Creative - Account - Media - and Research






31. Explorer - Artist - Judge - Warrior






32. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






34. Corporate PR - Marking PR






35. Explorer - Artist - Judge - Warrior






36. Margin: difference between selling price and the seller's cost of goods.






37. Someone telling you about a product






38. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






39. Sales analysis - market research - consumer insight - and account planning






40. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






41. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






42. New ideas (innovations) flow through society on a predictable path 'S curve'






43. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






44. Product - Price - Place - Promotion - and People

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45. Tv and radio sell by the minute.

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46. Actions - decisions - interest - and attention






47. Make product more valuable for the dealer - share in advertising costs.






48. Message to the people






49. A percentage of sales






50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.