Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






2. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






3. The percentage of the audience that has the opportunity to see or hear the ad at least once.






4. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






5. Creative - Account - Media - and Research






6. Find the 'raw materials' facts - concepts etc.






7. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






8. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






9. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






10. Create ads






11. Message to the people






12. Sales analysis - market research - consumer insight - and account planning






13. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






14. The average number of times an individual is exposed to a message






15. Corporate PR - Marking PR






16. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






17. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






18. Evolved from hard-sell. First - Against - Niche - and New Positions






19. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






20. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






21. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






22. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






23. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






24. Sell a better product






25. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






26. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






27. Numerical based on random sample of target market (can be projected to a larger population)






28. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






29. The category that didn't exist before and then positions the new product as best in that category






30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






31. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






32. Ads to sale ratio - Historical budgeting - competitive analysis






33. Make product more valuable for the dealer - share in advertising costs.






34. Consumer Paid Media. Cost per thousand






35. Put themselves against the #1 and say it is okay to be #2 - we try harder






36. New ideas (innovations) flow through society on a predictable path 'S curve'






37. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






38. Consumer - Cost - Convenience - Communication

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39. Media Efficiency - Category Maturity - Consumer Message Overload






40. Consumer - Cost - Convenience - Communication

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41. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






42. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






43. Marketing through cellular phone






44. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






45. Elements that carry out the strategy: Ads - PR - etc.






46. In most consumers there is #1






47. Resume - creativity - internships - stand out.






48. Creative - Account - Media - and Research






49. Sales promotion - direct marketing - public relations - event marketing - promotion products.






50. Margin: difference between selling price and the seller's cost of goods.







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Can you answer 50 questions in 15 minutes?


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