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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
AIDA
Creative Dept.
Media Saturation
Social Marketing
2. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Advertising Budgets
Social Marketing
Tactics
3. Marketing gets the product out there - advertising promotes it.
5 P's of Marketing
Ratings
Marketing/Advertising
Search Engine Marketing
4. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
4 C's
Niche Position
FCC
Historical Budgeting
5. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
FCC
Frequency
Marketing Services
Ads to Sales Ratio
6. Tv and radio sell by the minute.
7. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Direct Marketing
FDA
Artist
Advertising to Children
8. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
Explorer
Top Six Mega-Agency Groups
Roles of Creative Processes
9. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Top Six Mega-Agency Groups
Outdoor advertising
Television
Artist
10. Put themselves against the #1 and say it is okay to be #2 - we try harder
Ratings
Against Position
Account Management
Social Marketing
11. What have we spent on in the past
Advrt. Agency Jobs
FDA
Historical Budgeting
AIDA
12. Support sales efforts - encourages 3rd party effort
CPM
Roles of Creative Processes
4 C's
Marketing PR
13. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
'Buying time'
Magazines
Rational Choice
FDA
14. Marketing gets the product out there - advertising promotes it.
Ad Campaigns
Co-op ads
Marketing/Advertising
Roles of Creative Processes
15. Find the 'raw materials' facts - concepts etc.
Direct Marketing
4 C's
Entry-Level Jobs
Explorer
16. Sell a better product
Newspapers
Product
Media
ROI
17. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Diffusion of Innovation
Diffusion of Innovation
Outdoor Advertising
Reach
18. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ads to Sales Ratio
Ethics and regulation
ROI
Reach
19. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Marketing PR
Event Marketing
First Position
Direct Marketing
20. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Search Engine Marketing
PR/word of mouth
Direct Marketing
Warrior
21. The category that didn't exist before and then positions the new product as best in that category
Strategy
New Position
First Position
Ratings
22. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Account Management
New Position
Qualitative Research
FTC
23. Actions - decisions - interest - and attention
Niche Position
Marketing/Advertising
Newspapers
AIDA
24. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Direct Marketing
Social Marketing
Niche Position
Qualitative Research
25. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Media
People
Ratings
Rational Choice
26. Numerical based on random sample of target market (can be projected to a larger population)
Search Engine Marketing
Quantitative Research
'Buying time'
Ad Campaigns
27. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Caveat Emptor
Magazines
Tactics
Television
28. Ads to sale ratio - Historical budgeting - competitive analysis
Push Advertising
Advertising Budgets
Positioning
Entry-Level Jobs
29. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Social Marketing
Media
Entry-Level Jobs
Marketing Services Outlook
30. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
AIDA
Television
Direct Marketing
Marketing PR
31. Sales are - bring clients in and keep them - represent consumer and client
Sales Promotion
Account Management
Quantitative Research
Advertising Budgets
32. 'Buy Beware' can't believe everything you hear about a product.
Word of Mouth advertising
Explorer
Caveat Emptor
FCC
33. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Strategy
Rational Choice
FCB Grid
FCC
34. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing/Advertising
Diffusion of Innovation
Marketing Services
Top Six Mega-Agency Groups
35. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
'Buying time'
FCC
Mobile Marketing
IMC
36. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Roles of Creative Processes
Push Advertising
Product Placement
Marketing PR
37. Planned series of ads
Ad Campaigns
Artist
Explorer
Ethics and regulation
38. Resume - creativity - internships - stand out.
PR/word of mouth
Entry-Level Jobs
Future of Advertising
Explorer
39. Explorer - Artist - Judge - Warrior
Search Engine Marketing
Roles of Creative Processes
People
Media planning v. Media Buying
40. Someone telling you about a product
Ads to Sales Ratio
Clutter
Roles of Creative Processes
Word of Mouth advertising
41. Sales analysis - market research - consumer insight - and account planning
Push Advertising
People
Marketing PR
Outdoor Advertising
42. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Entry-Level Jobs
Diffusion of Innovation
Clutter
Marketing/Advertising
43. Corporate PR - Marking PR
Public Relations
People
Ethics and regulation
Warrior
44. Create ads
Creative Dept.
Advertising to Children
Caveat Emptor
Media
45. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Clutter
Judge
Artist
Strategy
46. Evolved from hard-sell. First - Against - Niche - and New Positions
Newspapers
Sales Promotion
Positioning
People
47. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
US Children's Act
New Position
4 C's
Outdoor Advertising
48. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Entry-Level Jobs
Corporate PR
Historical Budgeting
49. Corporate PR - Marking PR
Public Relations
Ads to Sales Ratio
Challenges Facing Advertisers
AIDA
50. Look for drawbacks. Ultimately you make the decision.
Frequency
Judge
People
CPM