SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Margin: difference between selling price and the seller's cost of goods.
Niche Position
Price
Rational Choice
FCC
2. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Outdoor Advertising
Pull Advertising
Product
Warrior
3. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Marketing Services Outlook
Qualitative Research
Niche Position
Future of Advertising
4. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Television
Mege-Agency Groups
Marketing PR
Artist
5. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Positioning
Rational Choice
Top Six Mega-Agency Groups
6. Marketing gets the product out there - advertising promotes it.
FTC
Trade Promotions
Ethics and regulation
Marketing/Advertising
7. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
8. Management functions such as: employee communication - investments - crisis management
Warrior
Branding
Marketing Services Outlook
Corporate PR
9. The category that didn't exist before and then positions the new product as best in that category
Challenges Facing Advertisers
ROI
New Position
Ethics and regulation
10. The average number of times an individual is exposed to a message
Frequency
Strategy
Promotion
Positioning
11. Sales analysis - market research - consumer insight - and account planning
Judge
Word of Mouth advertising
People
Newspapers
12. Marketing through cellular phone
Mege-Agency Groups
Mobile Marketing
Marketing Services Outlook
Media
13. What have we spent on in the past
Historical Budgeting
Diffusion of Innovation
Branding
Artist
14. Create ads
Creative Dept.
Magazines
Advrt. Agency Jobs
AIDA
15. Product - Price - Place - Promotion - and People
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
16. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Word of Mouth advertising
FTC
Frequency
Co-op ads
17. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Outdoor Advertising
Clutter
IMC
Promotion
18. Account management - creative - media planning - media buying.
Roles in Ad Agency
Public Relations
Sales Promotion
Television
19. Management functions such as: employee communication - investments - crisis management
Corporate PR
Advertising to Children
Media
Against Position
20. What have we spent on in the past
Price
Account Management
Advertising to Children
Historical Budgeting
21. In most consumers there is #1
Branding
Sales Promotion
First Position
New Position
22. 'Buy Beware' can't believe everything you hear about a product.
Outdoor advertising
CPM
Caveat Emptor
Direct Marketing
23. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Diffusion of Innovation
Direct Marketing
Niche Position
Sales Promotion
24. A percentage of sales
Challenges Facing Advertisers
Push Advertising
Quantitative Research
Ads to Sales Ratio
25. Google - performance based - page location based on keyword auction.
Tactics
Ratings
Search Engine Marketing
Advertising Budgets
26. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Pull Advertising
Historical Budgeting
Competitive Analysis
27. Resume - creativity - internships - stand out.
Artist
Word of Mouth advertising
Ad Campaigns
Entry-Level Jobs
28. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
FCC
Tactics
Media Saturation
Caveat Emptor
29. Planned series of ads
Public Relations
Advertising to Children
Ad Campaigns
Artist
30. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Product Placement
Magazines
Trade Promotions
Advertising Budgets
31. In most consumers there is #1
Push Advertising
First Position
Product
Judge
32. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Price
Diffusion of Innovation
Advrt. Agency Jobs
33. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
People
Mege-Agency Groups
Explorer
Outdoor advertising
34. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Ratings
4 C's
CPM
Push Advertising
35. Ads to sale ratio - Historical budgeting - competitive analysis
CPM
Advertising Budgets
Roles of Creative Processes
Media
36. Ads to sale ratio - Historical budgeting - competitive analysis
Explorer
Advertising Budgets
Tactics
Diffusion of Innovation
37. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
First Position
Caveat Emptor
Media
Top Six Mega-Agency Groups
38. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Roles in Ad Agency
Media planning v. Media Buying
Product
Radio
39. How much is the other company spending
Product
Clutter
Niche Position
Competitive Analysis
40. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Product
Trade Promotions
Artist
Promotion
41. Consumer Paid Media. Cost per thousand
Explorer
Creative Dept.
CPM
Artist
42. Someone telling you about a product
Ad Campaigns
Word of Mouth advertising
4 C's
Competitive Analysis
43. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Advertising Budgets
Roles in Ad Agency
People
44. Message to the people
Magazines
Public Relations
Media
Diffusion of Innovation
45. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Marketing Services Outlook
Public Relations
Challenges Facing Advertisers
46. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
Reach
5 P's of Marketing
Product Placement
47. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Clutter
Word of Mouth advertising
Advrt. Agency Jobs
Event Marketing
48. Numerical based on random sample of target market (can be projected to a larger population)
Newspapers
Challenges Facing Advertisers
Quantitative Research
Promotion
49. Someone telling you about a product
PR/word of mouth
Word of Mouth advertising
Mege-Agency Groups
Product Placement
50. Consumer - Cost - Convenience - Communication
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183