Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. How much is the other company spending






3. Find the 'raw materials' facts - concepts etc.






4. New ideas (innovations) flow through society on a predictable path 'S curve'






5. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






6. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






7. Evolved from hard-sell. First - Against - Niche - and New Positions






8. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






9. Numerical based on random sample of target market (can be projected to a larger population)






10. What have we spent on in the past






11. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






12. Sell a better product






13. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






14. Look for drawbacks. Ultimately you make the decision.






15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






16. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






17. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






18. Creative - Account - Media - and Research






19. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






20. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






21. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






22. Management functions such as: employee communication - investments - crisis management






23. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






24. Someone telling you about a product






25. Corporate PR - Marking PR






26. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






27. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






30. Planned series of ads






31. Sales are - bring clients in and keep them - represent consumer and client






32. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






33. Consumer Paid Media. Cost per thousand






34. Make product more valuable for the dealer - share in advertising costs.






35. The percentage of the audience that has the opportunity to see or hear the ad at least once.






36. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






37. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






38. Create ads






39. How much is the other company spending






40. Account management - creative - media planning - media buying.






41. Message to the people






42. Support sales efforts - encourages 3rd party effort






43. Message to the people






44. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






45. Management functions such as: employee communication - investments - crisis management






46. Find the 'raw materials' facts - concepts etc.






47. Look for drawbacks. Ultimately you make the decision.






48. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






49. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






50. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.