Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Elements that carry out the strategy: Ads - PR - etc.






2. Manufacturer pays for ads






3. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






4. Corporate PR - Marking PR






5. Management functions such as: employee communication - investments - crisis management






6. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






7. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






8. Resume - creativity - internships - stand out.






9. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






10. New ideas (innovations) flow through society on a predictable path 'S curve'






11. Support sales efforts - encourages 3rd party effort






12. Someone telling you about a product






13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






14. Planned series of ads






15. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






16. The average number of times an individual is exposed to a message






17. A percentage of sales






18. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






19. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






20. The category that didn't exist before and then positions the new product as best in that category






21. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






22. Sales analysis - market research - consumer insight - and account planning






23. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






24. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






25. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






26. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






27. 'Buy Beware' can't believe everything you hear about a product.






28. What have we spent on in the past






29. Corporate PR - Marking PR






30. Put themselves against the #1 and say it is okay to be #2 - we try harder






31. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






32. Ads to sale ratio - Historical budgeting - competitive analysis






33. Take the idea to battle. Implement the idea.






34. Marketing gets the product out there - advertising promotes it.






35. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






36. Find the 'raw materials' facts - concepts etc.






37. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






38. Product - Price - Place - Promotion - and People

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39. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






40. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






41. Put themselves against the #1 and say it is okay to be #2 - we try harder






42. Media Efficiency - Category Maturity - Consumer Message Overload






43. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






44. Manufacturer pays for ads






45. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






46. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






47. Actions - decisions - interest - and attention






48. Resume - creativity - internships - stand out.






49. Sales are - bring clients in and keep them - represent consumer and client






50. Find the 'raw materials' facts - concepts etc.