Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing gets the product out there - advertising promotes it.






2. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






3. Consumer Paid Media. Cost per thousand






4. Media Efficiency - Category Maturity - Consumer Message Overload






5. Elements that carry out the strategy: Ads - PR - etc.






6. Sales promotion - direct marketing - public relations - event marketing - promotion products.






7. How much is the other company spending






8. Put themselves against the #1 and say it is okay to be #2 - we try harder






9. Consumer Paid Media. Cost per thousand






10. Corporate PR - Marking PR






11. Find the 'raw materials' facts - concepts etc.






12. Look for drawbacks. Ultimately you make the decision.






13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






14. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






15. Marketing through cellular phone






16. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






17. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






18. Numerical based on random sample of target market (can be projected to a larger population)






19. Ads to sale ratio - Historical budgeting - competitive analysis






20. Marketing gets the product out there - advertising promotes it.






21. Someone telling you about a product






22. Tv and radio sell by the minute.

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23. Sales are - bring clients in and keep them - represent consumer and client






24. Create ads






25. Numerical based on random sample of target market (can be projected to a larger population)






26. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






27. Management functions such as: employee communication - investments - crisis management






28. Margin: difference between selling price and the seller's cost of goods.






29. Make product more valuable for the dealer - share in advertising costs.






30. Message to the people






31. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






32. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






33. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






34. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






35. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






36. Promotes the brand along one dimension of superiority (all-temperature Cheer)






37. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






38. A percentage of sales






39. Consumer - Cost - Convenience - Communication

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40. Put themselves against the #1 and say it is okay to be #2 - we try harder






41. Message to the people






42. Explorer - Artist - Judge - Warrior






43. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






44. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






45. Account management - creative - media planning - media buying.






46. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






47. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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48. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






49. Google - performance based - page location based on keyword auction.






50. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9