Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






2. Creative - Account - Media - and Research






3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






4. Elements that carry out the strategy: Ads - PR - etc.






5. Planned series of ads






6. Media Efficiency - Category Maturity - Consumer Message Overload






7. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






8. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






9. Margin: difference between selling price and the seller's cost of goods.






10. Margin: difference between selling price and the seller's cost of goods.






11. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






12. Planned series of ads






13. Message to the people






14. Find the 'raw materials' facts - concepts etc.






15. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






16. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






17. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






18. Marketing gets the product out there - advertising promotes it.






19. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






20. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






21. What have we spent on in the past






22. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






23. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






24. Resume - creativity - internships - stand out.






25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






26. Ads to sale ratio - Historical budgeting - competitive analysis






27. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






28. The average number of times an individual is exposed to a message






29. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






30. Marketing through cellular phone






31. Message to the people






32. Resume - creativity - internships - stand out.






33. Evolved from hard-sell. First - Against - Niche - and New Positions






34. Take the idea to battle. Implement the idea.






35. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






36. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






37. Look for drawbacks. Ultimately you make the decision.






38. Consumer Paid Media. Cost per thousand






39. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






40. Sell a better product






41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






42. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






43. Create ads






44. A percentage of sales






45. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






46. Tv and radio sell by the minute.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. Find the 'raw materials' facts - concepts etc.






48. Corporate PR - Marking PR






49. A percentage of sales






50. The percentage of the audience that has the opportunity to see or hear the ad at least once.