Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






3. 'Buy Beware' can't believe everything you hear about a product.






4. Find the 'raw materials' facts - concepts etc.






5. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






6. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






7. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






8. Make product more valuable for the dealer - share in advertising costs.






9. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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10. Message to the people






11. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






12. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






13. Marketing through cellular phone






14. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






15. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






16. What have we spent on in the past






17. Management functions such as: employee communication - investments - crisis management






18. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






19. Consumer - Cost - Convenience - Communication

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20. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






21. Someone telling you about a product






22. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






24. Someone telling you about a product






25. Find the 'raw materials' facts - concepts etc.






26. Creative - Account - Media - and Research






27. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






28. Manufacturer pays for ads






29. Sell a better product






30. Media Efficiency - Category Maturity - Consumer Message Overload






31. Consumer - Cost - Convenience - Communication

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32. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






33. Marketing through cellular phone






34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






35. Message to the people






36. Take the idea to battle. Implement the idea.






37. Marketing gets the product out there - advertising promotes it.






38. The category that didn't exist before and then positions the new product as best in that category






39. What have we spent on in the past






40. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






41. Look for drawbacks. Ultimately you make the decision.






42. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






43. Management functions such as: employee communication - investments - crisis management






44. Ads to sale ratio - Historical budgeting - competitive analysis






45. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






46. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






47. Sales analysis - market research - consumer insight - and account planning






48. The percentage of the audience that has the opportunity to see or hear the ad at least once.






49. Corporate PR - Marking PR






50. Consumer Paid Media. Cost per thousand






Can you answer 50 questions in 15 minutes?



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