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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Numerical based on random sample of target market (can be projected to a larger population)
Positioning
Advertising to Children
Quantitative Research
Marketing/Advertising
2. Create ads
Rational Choice
Ratings
Creative Dept.
Newspapers
3. Product - Price - Place - Promotion - and People
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4. New ideas (innovations) flow through society on a predictable path 'S curve'
Public Relations
Diffusion of Innovation
Advrt. Agency Jobs
Strategy
5. Management functions such as: employee communication - investments - crisis management
Corporate PR
Promotion
Public Relations
Advrt. Agency Jobs
6. Marketing through cellular phone
Mobile Marketing
Caveat Emptor
Diffusion of Innovation
Challenges Facing Advertisers
7. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Co-op ads
Ethics and regulation
CPM
Tactics
8. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Historical Budgeting
US Children's Act
Clutter
9. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Marketing/Advertising
4 C's
FCB Grid
IMC
10. Consumer - Cost - Convenience - Communication
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11. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
New Position
Branding
Trade Promotions
Marketing Services Outlook
12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Caveat Emptor
FCC
Caveat Emptor
Roles in Ad Agency
13. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
US Children's Act
AIDA
Marketing Services
Qualitative Research
14. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Media Saturation
Reach
Advertising to Children
Push Advertising
15. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Social Marketing
Social Marketing
Magazines
16. Take the idea to battle. Implement the idea.
Ad Campaigns
Niche Position
Ethics and regulation
Warrior
17. Consumer - Cost - Convenience - Communication
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18. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Public Relations
Rational Choice
5 P's of Marketing
Pull Advertising
19. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Entry-Level Jobs
Strategy
Diffusion of Innovation
ROI
20. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Quantitative Research
Top Six Mega-Agency Groups
Outdoor Advertising
Ads to Sales Ratio
21. Message to the people
Marketing PR
Media
Media Saturation
Advertising to Children
22. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Explorer
Future of Advertising
Entry-Level Jobs
Radio
23. In most consumers there is #1
First Position
Account Management
Product
Niche Position
24. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Search Engine Marketing
Positioning
First Position
FCC
25. Creative - Account - Media - and Research
Ad Campaigns
4 C's
Qualitative Research
Advrt. Agency Jobs
26. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Price
New Position
Artist
Television
27. New ideas (innovations) flow through society on a predictable path 'S curve'
Social Marketing
Co-op ads
Judge
Diffusion of Innovation
28. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Entry-Level Jobs
FDA
IMC
Newspapers
29. Tv and radio sell by the minute.
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30. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Roles in Ad Agency
4 C's
Warrior
31. Elements that carry out the strategy: Ads - PR - etc.
Marketing Services
Tactics
Advrt. Agency Jobs
Promotion
32. A percentage of sales
Price
US Children's Act
Event Marketing
Ads to Sales Ratio
33. Google - performance based - page location based on keyword auction.
4 C's
Search Engine Marketing
Price
Strategy
34. How much is the other company spending
CPM
FCC
Competitive Analysis
Marketing PR
35. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Qualitative Research
Product Placement
Explorer
CPM
36. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
New Position
Radio
Social Marketing
Ad Campaigns
37. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Product Placement
First Position
Newspapers
Social Marketing
38. The category that didn't exist before and then positions the new product as best in that category
Roles of Creative Processes
Judge
New Position
Advrt. Agency Jobs
39. Margin: difference between selling price and the seller's cost of goods.
Magazines
Quantitative Research
Sales Promotion
Price
40. Explorer - Artist - Judge - Warrior
Word of Mouth advertising
Ads to Sales Ratio
Ad Campaigns
Roles of Creative Processes
41. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
US Children's Act
Ratings
Marketing PR
AIDA
42. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Co-op ads
Media Saturation
Branding
FTC
43. Make product more valuable for the dealer - share in advertising costs.
Ads to Sales Ratio
Mege-Agency Groups
Judge
Trade Promotions
44. Corporate PR - Marking PR
Public Relations
IMC
Judge
Warrior
45. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Rational Choice
Outdoor Advertising
Ethics and regulation
IMC
46. Look for drawbacks. Ultimately you make the decision.
Outdoor advertising
Top Six Mega-Agency Groups
Public Relations
Judge
47. Manufacturer pays for ads
Product
FCC
Co-op ads
ROI
48. Support sales efforts - encourages 3rd party effort
FDA
Marketing PR
Judge
Rational Choice
49. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Branding
US Children's Act
Top Six Mega-Agency Groups
Search Engine Marketing
50. Make product more valuable for the dealer - share in advertising costs.
Trade Promotions
US Children's Act
Tactics
Event Marketing