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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creative - Account - Media - and Research
First Position
Media Saturation
Advertising to Children
Advrt. Agency Jobs
2. The category that didn't exist before and then positions the new product as best in that category
Mobile Marketing
Branding
Judge
New Position
3. Support sales efforts - encourages 3rd party effort
Branding
Historical Budgeting
Marketing PR
Account Management
4. Look for drawbacks. Ultimately you make the decision.
Push Advertising
Judge
Tactics
Event Marketing
5. Management functions such as: employee communication - investments - crisis management
Search Engine Marketing
Entry-Level Jobs
Corporate PR
Magazines
6. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Mobile Marketing
Media Saturation
Mege-Agency Groups
New Position
7. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Ratings
Clutter
Television
Account Management
8. Sales promotion - direct marketing - public relations - event marketing - promotion products.
4 C's
Marketing Services Outlook
Strategy
Rational Choice
9. Make product more valuable for the dealer - share in advertising costs.
Explorer
New Position
Trade Promotions
Strategy
10. Sell a better product
Top Six Mega-Agency Groups
Product
Diffusion of Innovation
Advrt. Agency Jobs
11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Trade Promotions
Newspapers
Clutter
Niche Position
12. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
US Children's Act
Challenges Facing Advertisers
People
Push Advertising
13. Elements that carry out the strategy: Ads - PR - etc.
Trade Promotions
Outdoor Advertising
Tactics
Advertising Budgets
14. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Strategy
AIDA
Event Marketing
New Position
15. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
Marketing Services Outlook
Quantitative Research
Mege-Agency Groups
16. Actions - decisions - interest - and attention
Artist
Media planning v. Media Buying
AIDA
Advertising Budgets
17. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Media planning v. Media Buying
Push Advertising
Product Placement
Ads to Sales Ratio
18. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Price
Rational Choice
Marketing Services
19. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
Positioning
Television
People
20. In most consumers there is #1
FCB Grid
New Position
Promotion
First Position
21. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Mege-Agency Groups
Direct Marketing
ROI
22. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Magazines
Roles of Creative Processes
Pull Advertising
Competitive Analysis
23. Message to the people
Media
Top Six Mega-Agency Groups
Outdoor advertising
Product Placement
24. Promotes the brand along one dimension of superiority (all-temperature Cheer)
CPM
Mobile Marketing
Niche Position
Top Six Mega-Agency Groups
25. Find the 'raw materials' facts - concepts etc.
Media planning v. Media Buying
Social Marketing
Radio
Explorer
26. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Roles in Ad Agency
Event Marketing
Future of Advertising
FCB Grid
27. Explorer - Artist - Judge - Warrior
ROI
Advertising Budgets
Marketing/Advertising
Roles of Creative Processes
28. 'Buy Beware' can't believe everything you hear about a product.
Newspapers
Caveat Emptor
Price
Judge
29. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Frequency
Strategy
FDA
Artist
30. Make product more valuable for the dealer - share in advertising costs.
FCB Grid
Rational Choice
Ratings
Trade Promotions
31. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Branding
FCB Grid
AIDA
Promotion
32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Ethics and regulation
Media planning v. Media Buying
PR/word of mouth
FDA
33. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Frequency
Branding
Mege-Agency Groups
Mobile Marketing
34. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Magazines
'Buying time'
Explorer
35. Sales are - bring clients in and keep them - represent consumer and client
Account Management
Explorer
Explorer
Strategy
36. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Explorer
Media planning v. Media Buying
Branding
Trade Promotions
37. 'Buy Beware' can't believe everything you hear about a product.
Advertising to Children
Newspapers
Caveat Emptor
Mege-Agency Groups
38. Resume - creativity - internships - stand out.
Public Relations
Entry-Level Jobs
AIDA
Ratings
39. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Advertising Budgets
Ethics and regulation
Qualitative Research
US Children's Act
40. In most consumers there is #1
Price
First Position
Advrt. Agency Jobs
Historical Budgeting
41. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Frequency
Top Six Mega-Agency Groups
Magazines
Corporate PR
42. How much is the other company spending
Competitive Analysis
Social Marketing
Direct Marketing
New Position
43. Sell a better product
Push Advertising
Product
Direct Marketing
Historical Budgeting
44. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
45. Corporate PR - Marking PR
Trade Promotions
Event Marketing
Media Saturation
Public Relations
46. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Marketing Services Outlook
Push Advertising
FCC
'Buying time'
47. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Push Advertising
FDA
Marketing Services
Co-op ads
48. Product - Price - Place - Promotion - and People
49. Take the idea to battle. Implement the idea.
Warrior
Historical Budgeting
Marketing PR
Positioning
50. Tv and radio sell by the minute.