SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Promotion
Ratings
IMC
ROI
2. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Direct Marketing
Radio
Event Marketing
3. Corporate PR - Marking PR
Public Relations
CPM
US Children's Act
Historical Budgeting
4. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Ad Campaigns
Warrior
First Position
Marketing Services
5. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Promotion
Top Six Mega-Agency Groups
Marketing Services
6. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Advrt. Agency Jobs
Product
Strategy
FTC
7. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Radio
Push Advertising
Mege-Agency Groups
Judge
8. Margin: difference between selling price and the seller's cost of goods.
Co-op ads
Price
Media Saturation
Reach
9. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Media planning v. Media Buying
Media planning v. Media Buying
Qualitative Research
Diffusion of Innovation
10. Marketing gets the product out there - advertising promotes it.
Rational Choice
Media Saturation
Marketing PR
Marketing/Advertising
11. In most consumers there is #1
Advertising to Children
Sales Promotion
First Position
Product
12. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
New Position
FCC
Pull Advertising
Future of Advertising
13. Marketing through cellular phone
Marketing PR
Mobile Marketing
Social Marketing
Against Position
14. Elements that carry out the strategy: Ads - PR - etc.
Ads to Sales Ratio
PR/word of mouth
Tactics
Warrior
15. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Direct Marketing
Product Placement
Marketing Services Outlook
16. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Top Six Mega-Agency Groups
Diffusion of Innovation
Advrt. Agency Jobs
17. Explorer - Artist - Judge - Warrior
Reach
Roles of Creative Processes
New Position
FCB Grid
18. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Event Marketing
Challenges Facing Advertisers
Account Management
Niche Position
19. Resume - creativity - internships - stand out.
Marketing Services
Entry-Level Jobs
Outdoor advertising
Challenges Facing Advertisers
20. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
PR/word of mouth
Television
Ethics and regulation
FCC
21. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Outdoor advertising
Judge
Co-op ads
Mege-Agency Groups
22. New ideas (innovations) flow through society on a predictable path 'S curve'
Marketing/Advertising
Corporate PR
Diffusion of Innovation
Direct Marketing
23. Management functions such as: employee communication - investments - crisis management
Caveat Emptor
Corporate PR
Marketing Services Outlook
Advertising Budgets
24. Support sales efforts - encourages 3rd party effort
Diffusion of Innovation
Marketing PR
Branding
FTC
25. Ads to sale ratio - Historical budgeting - competitive analysis
PR/word of mouth
Mobile Marketing
Advertising Budgets
Against Position
26. A percentage of sales
Ads to Sales Ratio
Strategy
Social Marketing
PR/word of mouth
27. Consumer - Cost - Convenience - Communication
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.
Competitive Analysis
Search Engine Marketing
Promotion
Media Saturation
29. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Creative Dept.
Social Marketing
Strategy
Newspapers
30. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Ratings
People
IMC
31. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
US Children's Act
Account Management
IMC
Promotion
32. Support sales efforts - encourages 3rd party effort
Historical Budgeting
Top Six Mega-Agency Groups
Marketing PR
Clutter
33. A percentage of sales
Reach
Sales Promotion
Ads to Sales Ratio
Magazines
34. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
FTC
Direct Marketing
Explorer
Word of Mouth advertising
35. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Promotion
Positioning
Corporate PR
Media planning v. Media Buying
36. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Qualitative Research
Artist
Warrior
Trade Promotions
37. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Marketing/Advertising
Positioning
Mege-Agency Groups
Marketing Services
38. Message to the people
Media
Marketing/Advertising
Diffusion of Innovation
Outdoor Advertising
39. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Challenges Facing Advertisers
Radio
'Buying time'
Strategy
40. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Marketing/Advertising
New Position
FDA
Advertising to Children
41. Marketing through cellular phone
Advrt. Agency Jobs
Mobile Marketing
US Children's Act
Newspapers
42. Numerical based on random sample of target market (can be projected to a larger population)
Quantitative Research
5 P's of Marketing
4 C's
IMC
43. Evolved from hard-sell. First - Against - Niche - and New Positions
Historical Budgeting
Positioning
Competitive Analysis
Roles in Ad Agency
44. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Product
Diffusion of Innovation
Marketing/Advertising
CPM
45. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Search Engine Marketing
People
Branding
Competitive Analysis
46. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Roles of Creative Processes
New Position
FCB Grid
Social Marketing
47. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Against Position
Media planning v. Media Buying
Explorer
FCC
48. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Caveat Emptor
FCC
Tactics
Outdoor advertising
49. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Outdoor Advertising
Direct Marketing
Against Position
Product
50. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Creative Dept.
FTC
Judge
Positioning