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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product - Price - Place - Promotion - and People

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2. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






3. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






4. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






5. Marketing through cellular phone






6. Explorer - Artist - Judge - Warrior






7. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






8. Elements that carry out the strategy: Ads - PR - etc.






9. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






10. In most consumers there is #1






11. Sales analysis - market research - consumer insight - and account planning






12. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






13. The percentage of the audience that has the opportunity to see or hear the ad at least once.






14. Create ads






15. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






16. A percentage of sales






17. The category that didn't exist before and then positions the new product as best in that category






18. Sell a better product






19. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






20. Product - Price - Place - Promotion - and People

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21. Ads to sale ratio - Historical budgeting - competitive analysis






22. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






23. Evolved from hard-sell. First - Against - Niche - and New Positions






24. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






25. Message to the people






26. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






27. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






28. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






29. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






30. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






31. Find the 'raw materials' facts - concepts etc.






32. Put themselves against the #1 and say it is okay to be #2 - we try harder






33. Account management - creative - media planning - media buying.






34. Consumer - Cost - Convenience - Communication

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35. Promotes the brand along one dimension of superiority (all-temperature Cheer)






36. Creative - Account - Media - and Research






37. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






38. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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39. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






40. Sales are - bring clients in and keep them - represent consumer and client






41. Resume - creativity - internships - stand out.






42. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






43. Sales promotion - direct marketing - public relations - event marketing - promotion products.






44. Margin: difference between selling price and the seller's cost of goods.






45. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






46. Support sales efforts - encourages 3rd party effort






47. Actions - decisions - interest - and attention






48. Elements that carry out the strategy: Ads - PR - etc.






49. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






50. What have we spent on in the past







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Can you answer 50 questions in 15 minutes?


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