Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Look for drawbacks. Ultimately you make the decision.






2. Manufacturer pays for ads






3. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






4. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






5. Actions - decisions - interest - and attention






6. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






7. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






8. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






9. How much is the other company spending






10. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






11. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






12. Explorer - Artist - Judge - Warrior






13. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






14. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






15. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






16. Evolved from hard-sell. First - Against - Niche - and New Positions






17. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






18. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






19. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






20. The percentage of the audience that has the opportunity to see or hear the ad at least once.






21. Planned series of ads






22. Elements that carry out the strategy: Ads - PR - etc.






23. Google - performance based - page location based on keyword auction.






24. Find the 'raw materials' facts - concepts etc.






25. The category that didn't exist before and then positions the new product as best in that category






26. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






27. What have we spent on in the past






28. Evolved from hard-sell. First - Against - Niche - and New Positions






29. Account management - creative - media planning - media buying.






30. Manufacturer pays for ads






31. 'Buy Beware' can't believe everything you hear about a product.






32. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






33. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






34. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






35. Promotes the brand along one dimension of superiority (all-temperature Cheer)






36. The category that didn't exist before and then positions the new product as best in that category






37. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






38. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






39. The percentage of the audience that has the opportunity to see or hear the ad at least once.






40. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






41. Sell a better product






42. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






43. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






44. Corporate PR - Marking PR






45. Management functions such as: employee communication - investments - crisis management






46. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






47. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






48. Marketing gets the product out there - advertising promotes it.






49. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






50. What have we spent on in the past