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Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message






2. Actions - decisions - interest - and attention






3. Explorer - Artist - Judge - Warrior






4. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






5. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






6. Marketing gets the product out there - advertising promotes it.






7. The category that didn't exist before and then positions the new product as best in that category






8. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






9. The percentage of the audience that has the opportunity to see or hear the ad at least once.






10. The percentage of the audience that has the opportunity to see or hear the ad at least once.






11. New ideas (innovations) flow through society on a predictable path 'S curve'






12. Ads to sale ratio - Historical budgeting - competitive analysis






13. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






14. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






15. Look for drawbacks. Ultimately you make the decision.






16. Consumer Paid Media. Cost per thousand






17. Create ads






18. Planned series of ads






19. Creative - Account - Media - and Research






20. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






22. Support sales efforts - encourages 3rd party effort






23. Resume - creativity - internships - stand out.






24. Sell a better product






25. Marketing through cellular phone






26. What have we spent on in the past






27. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






28. Sales are - bring clients in and keep them - represent consumer and client






29. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






30. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






31. Numerical based on random sample of target market (can be projected to a larger population)






32. Someone telling you about a product






33. Someone telling you about a product






34. Sales promotion - direct marketing - public relations - event marketing - promotion products.






35. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






36. Put themselves against the #1 and say it is okay to be #2 - we try harder






37. How much is the other company spending






38. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






39. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






40. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






41. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






42. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






43. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






44. Account management - creative - media planning - media buying.






45. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






46. Tv and radio sell by the minute.

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47. Put themselves against the #1 and say it is okay to be #2 - we try harder






48. The category that didn't exist before and then positions the new product as best in that category






49. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






50. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research







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Can you answer 50 questions in 15 minutes?


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