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Test your basic knowledge |
Advertising Basics
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average number of times an individual is exposed to a message
Roles in Ad Agency
Frequency
Judge
Pull Advertising
2. Sales analysis - market research - consumer insight - and account planning
People
Media Saturation
Television
Tactics
3. Support sales efforts - encourages 3rd party effort
Marketing PR
Corporate PR
Ethics and regulation
FTC
4. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Tactics
Ethics and regulation
Marketing Services Outlook
Public Relations
5. Product - Price - Place - Promotion - and People
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6. The category that didn't exist before and then positions the new product as best in that category
Mobile Marketing
Mege-Agency Groups
Outdoor advertising
New Position
7. Planned series of ads
Word of Mouth advertising
ROI
Warrior
Ad Campaigns
8. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Direct Marketing
PR/word of mouth
Corporate PR
Artist
9. Creative - Account - Media - and Research
Advrt. Agency Jobs
FCB Grid
FCC
Entry-Level Jobs
10. Sell a better product
Historical Budgeting
Product
CPM
Diffusion of Innovation
11. In most consumers there is #1
First Position
Roles of Creative Processes
Mege-Agency Groups
Reach
12. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
Competitive Analysis
'Buying time'
Frequency
13. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
4 C's
Media planning v. Media Buying
Top Six Mega-Agency Groups
Strategy
14. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Judge
CPM
Outdoor Advertising
Challenges Facing Advertisers
15. Make product more valuable for the dealer - share in advertising costs.
Social Marketing
Trade Promotions
Marketing Services Outlook
Advertising Budgets
16. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
Trade Promotions
Rational Choice
Qualitative Research
Advrt. Agency Jobs
17. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Newspapers
Trade Promotions
Promotion
Quantitative Research
18. Actions - decisions - interest - and attention
Roles in Ad Agency
Corporate PR
Mobile Marketing
AIDA
19. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Ethics and regulation
Outdoor advertising
FDA
Historical Budgeting
20. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Product
Mege-Agency Groups
Clutter
21. Find the 'raw materials' facts - concepts etc.
FCB Grid
4 C's
Positioning
Explorer
22. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
Marketing Services
Challenges Facing Advertisers
US Children's Act
23. Consumer Paid Media. Cost per thousand
Media Saturation
New Position
Challenges Facing Advertisers
CPM
24. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Artist
Search Engine Marketing
Push Advertising
FCC
25. Explorer - Artist - Judge - Warrior
ROI
Outdoor Advertising
Television
Roles of Creative Processes
26. A percentage of sales
Ads to Sales Ratio
Marketing/Advertising
Qualitative Research
Against Position
27. Sell a better product
Diffusion of Innovation
Marketing Services Outlook
Magazines
Product
28. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
IMC
Ratings
Strategy
Product
29. Creative - Account - Media - and Research
Newspapers
Advrt. Agency Jobs
New Position
ROI
30. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Promotion
Roles of Creative Processes
Word of Mouth advertising
Diffusion of Innovation
31. Marketing gets the product out there - advertising promotes it.
People
Marketing/Advertising
Radio
Word of Mouth advertising
32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Magazines
Roles in Ad Agency
Media planning v. Media Buying
Co-op ads
33. Management functions such as: employee communication - investments - crisis management
Outdoor Advertising
Search Engine Marketing
Corporate PR
Ad Campaigns
34. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Marketing Services
Media
5 P's of Marketing
35. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Qualitative Research
Quantitative Research
Diffusion of Innovation
Strategy
36. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
FCB Grid
Ratings
Positioning
Magazines
37. Message to the people
Media
Promotion
Social Marketing
Word of Mouth advertising
38. Resume - creativity - internships - stand out.
Entry-Level Jobs
Outdoor advertising
Ads to Sales Ratio
Diffusion of Innovation
39. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
4 C's
Sales Promotion
ROI
Magazines
40. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Frequency
4 C's
Mege-Agency Groups
Social Marketing
41. Message to the people
Product
5 P's of Marketing
Media
Diffusion of Innovation
42. Manufacturer pays for ads
Co-op ads
Public Relations
Marketing Services Outlook
New Position
43. How much is the other company spending
Media
Diffusion of Innovation
Competitive Analysis
Corporate PR
44. Corporate PR - Marking PR
Strategy
IMC
Public Relations
Product
45. Evolved from hard-sell. First - Against - Niche - and New Positions
Artist
Positioning
Account Management
Ad Campaigns
46. Product - Price - Place - Promotion - and People
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47. Margin: difference between selling price and the seller's cost of goods.
Price
Word of Mouth advertising
Magazines
Push Advertising
48. Numerical based on random sample of target market (can be projected to a larger population)
Pull Advertising
People
US Children's Act
Quantitative Research
49. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
New Position
Magazines
Ads to Sales Ratio
Outdoor Advertising
50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
'Buying time'
Caveat Emptor
Marketing Services
Diffusion of Innovation
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