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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Take the idea to battle. Implement the idea.
Account Management
Mobile Marketing
Ad Campaigns
Warrior
2. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
'Buying time'
First Position
Judge
Event Marketing
3. Sales are - bring clients in and keep them - represent consumer and client
Diffusion of Innovation
Outdoor advertising
Account Management
Magazines
4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Marketing/Advertising
Push Advertising
Social Marketing
ROI
5. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
FDA
Quantitative Research
Competitive Analysis
Branding
6. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Ad Campaigns
Marketing Services
Direct Marketing
7. Consumer Paid Media. Cost per thousand
Future of Advertising
Push Advertising
Promotion
CPM
8. New ideas (innovations) flow through society on a predictable path 'S curve'
Diffusion of Innovation
Ethics and regulation
FCC
Challenges Facing Advertisers
9. Evolved from hard-sell. First - Against - Niche - and New Positions
Positioning
Caveat Emptor
Media planning v. Media Buying
Tactics
10. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Radio
Outdoor advertising
Niche Position
11. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Top Six Mega-Agency Groups
Against Position
Ad Campaigns
Pull Advertising
12. Numerical based on random sample of target market (can be projected to a larger population)
Artist
Quantitative Research
Frequency
Direct Marketing
13. Creative - Account - Media - and Research
Ads to Sales Ratio
Newspapers
Reach
Advrt. Agency Jobs
14. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Marketing Services Outlook
Branding
PR/word of mouth
Marketing PR
15. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Advertising to Children
Challenges Facing Advertisers
PR/word of mouth
Ratings
16. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
4 C's
Television
Ethics and regulation
Strategy
17. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Sales Promotion
Top Six Mega-Agency Groups
Future of Advertising
Ad Campaigns
18. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Ad Campaigns
Top Six Mega-Agency Groups
Magazines
Ads to Sales Ratio
19. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Reach
Tactics
Artist
Artist
20. Media Efficiency - Category Maturity - Consumer Message Overload
4 C's
Top Six Mega-Agency Groups
Challenges Facing Advertisers
PR/word of mouth
21. Ads to sale ratio - Historical budgeting - competitive analysis
Media Saturation
Caveat Emptor
Ads to Sales Ratio
Advertising Budgets
22. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
4 C's
Future of Advertising
FCB Grid
Challenges Facing Advertisers
23. Sales analysis - market research - consumer insight - and account planning
Tactics
Marketing Services Outlook
Account Management
People
24. In most consumers there is #1
Marketing/Advertising
First Position
Rational Choice
Quantitative Research
25. Message to the people
Future of Advertising
Media
People
Search Engine Marketing
26. Look for drawbacks. Ultimately you make the decision.
Creative Dept.
Strategy
Sales Promotion
Judge
27. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
Rational Choice
Newspapers
Magazines
FCB Grid
28. Put themselves against the #1 and say it is okay to be #2 - we try harder
Against Position
Marketing Services
Ads to Sales Ratio
Co-op ads
29. Consumer Paid Media. Cost per thousand
Qualitative Research
Clutter
CPM
Branding
30. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Roles in Ad Agency
Ads to Sales Ratio
Marketing Services Outlook
Mege-Agency Groups
31. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Media
Advertising Budgets
Advertising to Children
Marketing PR
32. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Account Management
Sales Promotion
FCC
33. Management functions such as: employee communication - investments - crisis management
Magazines
Top Six Mega-Agency Groups
Corporate PR
Push Advertising
34. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
FTC
Judge
Media Saturation
35. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
PR/word of mouth
Future of Advertising
Advertising to Children
Sales Promotion
36. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9
Marketing/Advertising
Roles of Creative Processes
Top Six Mega-Agency Groups
Product Placement
37. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Corporate PR
Strategy
Social Marketing
Qualitative Research
38. What have we spent on in the past
CPM
Advertising Budgets
Future of Advertising
Historical Budgeting
39. Elements that carry out the strategy: Ads - PR - etc.
Frequency
Direct Marketing
Tactics
FDA
40. Actions - decisions - interest - and attention
Artist
AIDA
Top Six Mega-Agency Groups
Direct Marketing
41. Tv and radio sell by the minute.
42. Management functions such as: employee communication - investments - crisis management
Corporate PR
Frequency
Word of Mouth advertising
Roles of Creative Processes
43. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Advertising to Children
Word of Mouth advertising
Sales Promotion
Creative Dept.
44. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.
45. Make product more valuable for the dealer - share in advertising costs.
Outdoor advertising
People
Trade Promotions
Magazines
46. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Competitive Analysis
Radio
Caveat Emptor
Branding
47. Promotes the brand along one dimension of superiority (all-temperature Cheer)
Niche Position
Advrt. Agency Jobs
Clutter
CPM
48. The percentage of the audience that has the opportunity to see or hear the ad at least once.
Outdoor advertising
Reach
Diffusion of Innovation
US Children's Act
49. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Quantitative Research
CPM
Television
Clutter
50. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.
Television
Social Marketing
Marketing Services
Ratings