Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales analysis - market research - consumer insight - and account planning






2. Elements that carry out the strategy: Ads - PR - etc.






3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






5. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






7. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






8. Put themselves against the #1 and say it is okay to be #2 - we try harder






9. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






10. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






11. The category that didn't exist before and then positions the new product as best in that category






12. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






13. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






14. Numerical based on random sample of target market (can be projected to a larger population)






15. Look for drawbacks. Ultimately you make the decision.






16. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






17. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






18. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






19. Sales analysis - market research - consumer insight - and account planning






20. Create ads






21. In most consumers there is #1






22. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






23. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






24. Planned series of ads






25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






26. Corporate PR - Marking PR






27. Actions - decisions - interest - and attention






28. How much is the other company spending






29. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






30. New ideas (innovations) flow through society on a predictable path 'S curve'






31. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






32. Elements that carry out the strategy: Ads - PR - etc.






33. Margin: difference between selling price and the seller's cost of goods.






34. The average number of times an individual is exposed to a message






35. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






36. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






37. Someone telling you about a product






38. Resume - creativity - internships - stand out.






39. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






40. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)






41. Message to the people






42. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






43. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






44. The percentage of the audience that has the opportunity to see or hear the ad at least once.






45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






46. 'Buy Beware' can't believe everything you hear about a product.






47. Consumer - Cost - Convenience - Communication

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48. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






49. Google - performance based - page location based on keyword auction.






50. Message to the people







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Can you answer 50 questions in 15 minutes?


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