Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






2. Corporate PR - Marking PR






3. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






4. Account management - creative - media planning - media buying.






5. Creative - Account - Media - and Research






6. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






7. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






8. Take the idea to battle. Implement the idea.






9. Elements that carry out the strategy: Ads - PR - etc.






10. Marketing through cellular phone






11. Google - performance based - page location based on keyword auction.






12. Marketing gets the product out there - advertising promotes it.






13. The percentage of the audience that has the opportunity to see or hear the ad at least once.






14. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






15. Take the idea to battle. Implement the idea.






16. Margin: difference between selling price and the seller's cost of goods.






17. Make product more valuable for the dealer - share in advertising costs.






18. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






19. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


20. How much is the other company spending






21. Resume - creativity - internships - stand out.






22. Evolved from hard-sell. First - Against - Niche - and New Positions






23. The average number of times an individual is exposed to a message






24. Resume - creativity - internships - stand out.






25. The category that didn't exist before and then positions the new product as best in that category






26. Management functions such as: employee communication - investments - crisis management






27. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






28. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






29. Consumer Paid Media. Cost per thousand






30. Sell a better product






31. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


32. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






34. Marketing gets the product out there - advertising promotes it.






35. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






36. In most consumers there is #1






37. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






38. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






39. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






40. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






41. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






42. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






43. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






44. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






45. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






46. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






47. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






48. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






49. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC






50. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)