Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






2. Margin: difference between selling price and the seller's cost of goods.






3. Take the idea to battle. Implement the idea.






4. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






5. In most consumers there is #1






6. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






7. Support sales efforts - encourages 3rd party effort






8. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






9. Sales analysis - market research - consumer insight - and account planning






10. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






11. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






12. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






13. Sell a better product






14. Sales are - bring clients in and keep them - represent consumer and client






15. Promotes the brand along one dimension of superiority (all-temperature Cheer)






16. Consumer Paid Media. Cost per thousand






17. Evolved from hard-sell. First - Against - Niche - and New Positions






18. A percentage of sales






19. Elements that carry out the strategy: Ads - PR - etc.






20. The category that didn't exist before and then positions the new product as best in that category






21. Someone telling you about a product






22. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






23. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






24. Message to the people






25. Media Efficiency - Category Maturity - Consumer Message Overload






26. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






27. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






28. Explorer - Artist - Judge - Warrior






29. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.

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30. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






31. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






32. Consumer Paid Media. Cost per thousand






33. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






34. Actions - decisions - interest - and attention






35. Find the 'raw materials' facts - concepts etc.






36. The percentage of the audience that has the opportunity to see or hear the ad at least once.






37. Elements that carry out the strategy: Ads - PR - etc.






38. Manufacturer pays for ads






39. Account management - creative - media planning - media buying.






40. Make product more valuable for the dealer - share in advertising costs.






41. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






42. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






43. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






44. Resume - creativity - internships - stand out.






45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






46. Product - Price - Place - Promotion - and People

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47. Google - performance based - page location based on keyword auction.






48. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






49. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






50. Evolved from hard-sell. First - Against - Niche - and New Positions