Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tv and radio sell by the minute.


2. A percentage of sales






3. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






4. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






5. Sell a better product






6. Constant bombardment of media - whether it's TV - magazine - or radio ads and people are being overloaded with messages.






7. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






8. Charities - and gain sponsors for events so that they cost less and your product can be promoted.






9. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






10. Consumer - Cost - Convenience - Communication


11. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand






12. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






13. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






14. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






15. Elements that carry out the strategy: Ads - PR - etc.






16. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






17. Planned series of ads






18. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






19. Omnicom $9.7 billion WPP $9.4 Interpublic (IPG) 6.2 Publicists 4.8 Dentsu (Japan) 2.9 Havas (France) 1.9






20. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






21. The percentage of the audience that has the opportunity to see or hear the ad at least once.






22. Sales analysis - market research - consumer insight - and account planning






23. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






24. Consumer Paid Media. Cost per thousand






25. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


26. Creative - Account - Media - and Research






27. The percentage of the audience that has the opportunity to see or hear the ad at least once.






28. How much is the other company spending






29. Put themselves against the #1 and say it is okay to be #2 - we try harder






30. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






31. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






32. Resume - creativity - internships - stand out.






33. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






34. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






35. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience






36. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






37. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






38. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






39. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






40. Create ads






41. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT






42. Margin: difference between selling price and the seller's cost of goods.






43. Message to the people






44. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






45. Product - Price - Place - Promotion - and People


46. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)






47. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






48. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






49. Make product more valuable for the dealer - share in advertising costs.






50. Marketing through cellular phone