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Test your basic knowledge |
Advertising Basics
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Artist
US Children's Act
Radio
Mobile Marketing
2. Resume - creativity - internships - stand out.
Trade Promotions
Co-op ads
'Buying time'
Entry-Level Jobs
3. Account management - creative - media planning - media buying.
Entry-Level Jobs
Roles in Ad Agency
AIDA
FCB Grid
4. A percentage of sales
Account Management
Trade Promotions
Ads to Sales Ratio
AIDA
5. 'Buy Beware' can't believe everything you hear about a product.
Media Saturation
4 C's
Social Marketing
Caveat Emptor
6. Elements that carry out the strategy: Ads - PR - etc.
Judge
Roles in Ad Agency
Tactics
Public Relations
7. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
IMC
Advertising Budgets
Diffusion of Innovation
Television
8. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
ROI
Media planning v. Media Buying
US Children's Act
9. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Diffusion of Innovation
Account Management
Trade Promotions
Competitive Analysis
10. Consumer - Cost - Convenience - Communication
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11. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
Explorer
Diffusion of Innovation
Price
Clutter
12. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Diffusion of Innovation
Television
Quantitative Research
Social Marketing
13. Consumer Paid Media. Cost per thousand
Diffusion of Innovation
CPM
5 P's of Marketing
Diffusion of Innovation
14. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Diffusion of Innovation
Trade Promotions
Promotion
Historical Budgeting
15. Children learn how to consumer - gener roles - and experience the difference between mediated messages and personal experience
Product
Outdoor advertising
Price
Advertising to Children
16. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Account Management
Branding
PR/word of mouth
Media planning v. Media Buying
17. In most consumers there is #1
People
FCC
Rational Choice
First Position
18. Google - performance based - page location based on keyword auction.
Search Engine Marketing
FCB Grid
Marketing PR
Media
19. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Direct Marketing
Rational Choice
Qualitative Research
Artist
20. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Ratings
Media
Ad Campaigns
Reach
21. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Advertising Budgets
New Position
Frequency
Newspapers
22. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.
Social Marketing
Sales Promotion
Tactics
Future of Advertising
23. Marketing gets the product out there - advertising promotes it.
Marketing/Advertising
Against Position
IMC
Account Management
24. The average number of times an individual is exposed to a message
Warrior
Magazines
Frequency
Account Management
25. Create ads
Ratings
Creative Dept.
Quantitative Research
Media Saturation
26. Tv and radio sell by the minute.
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27. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
Challenges Facing Advertisers
New Position
Sales Promotion
28. Ads to sale ratio - Historical budgeting - competitive analysis
Event Marketing
Judge
Advertising Budgets
Judge
29. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Against Position
Account Management
IMC
30. Take the idea to battle. Implement the idea.
Advertising Budgets
Media
Warrior
Reach
31. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
FCC
CPM
New Position
Quantitative Research
32. Support sales efforts - encourages 3rd party effort
Outdoor advertising
Corporate PR
Marketing PR
Media planning v. Media Buying
33. How much is the other company spending
Creative Dept.
Outdoor advertising
Competitive Analysis
Artist
34. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Roles of Creative Processes
Mege-Agency Groups
Ads to Sales Ratio
Social Marketing
35. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.
Media planning v. Media Buying
Clutter
Ad Campaigns
Marketing/Advertising
36. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite
Search Engine Marketing
FCC
Artist
Magazines
37. Someone telling you about a product
Marketing/Advertising
Pull Advertising
Word of Mouth advertising
Clutter
38. How much is the other company spending
Competitive Analysis
Explorer
Challenges Facing Advertisers
Magazines
39. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.
Niche Position
FDA
'Buying time'
FCB Grid
40. Put themselves against the #1 and say it is okay to be #2 - we try harder
Product
IMC
Against Position
Product Placement
41. Message to the people
Quantitative Research
Against Position
Product Placement
Media
42. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Frequency
Diffusion of Innovation
FTC
Push Advertising
43. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
Frequency
FCB Grid
Product
Marketing PR
44. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Outdoor advertising
Ethics and regulation
Ads to Sales Ratio
Future of Advertising
45. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.
AIDA
Word of Mouth advertising
FCB Grid
Word of Mouth advertising
46. Sales promotion - direct marketing - public relations - event marketing - promotion products.
Positioning
Co-op ads
Marketing Services Outlook
Advertising Budgets
47. Manufacturer pays for ads
Co-op ads
Niche Position
Tactics
Pull Advertising
48. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Frequency
Newspapers
Pull Advertising
PR/word of mouth
49. Take the idea to battle. Implement the idea.
Roles of Creative Processes
Warrior
Media Saturation
Positioning
50. Product - Price - Place - Promotion - and People
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