Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The category that didn't exist before and then positions the new product as best in that category






2. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






3. Evolved from hard-sell. First - Against - Niche - and New Positions






4. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






5. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent






6. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






7. Support sales efforts - encourages 3rd party effort






8. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






9. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.






10. Media Efficiency - Category Maturity - Consumer Message Overload






11. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






12. Numerical based on random sample of target market (can be projected to a larger population)






13. Creative - Account - Media - and Research






14. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience






15. Margin: difference between selling price and the seller's cost of goods.






16. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






17. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands






18. Consumer - Cost - Convenience - Communication


19. The average number of times an individual is exposed to a message






20. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






21. Corporate PR - Marking PR






22. Corporate PR - Marking PR






23. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.






24. Account management - creative - media planning - media buying.






25. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






26. Account management - creative - media planning - media buying.






27. Manufacturer pays for ads






28. Message to the people






29. Sales are - bring clients in and keep them - represent consumer and client






30. Promotes the brand along one dimension of superiority (all-temperature Cheer)






31. Ads to sale ratio - Historical budgeting - competitive analysis






32. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






33. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)






34. Product - Price - Place - Promotion - and People


35. Explorer - Artist - Judge - Warrior






36. New ideas (innovations) flow through society on a predictable path 'S curve'






37. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits






38. Make product more valuable for the dealer - share in advertising costs.






39. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






40. Uses ELM model to break ads into thinking vs. feeling - high involvement vs. low.






41. Limits amount of data on childrens TV shows. Outlaws 'host selling'. Sugary cereals=new cigarettes.


42. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






43. New ideas (innovations) flow through society on a predictable path 'S curve'






44. 'Buy Beware' can't believe everything you hear about a product.






45. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






46. 'Buy Beware' can't believe everything you hear about a product.






47. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






48. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.






49. Follow intuition - rearrange - ask what-if questions and look for hidden analogies






50. What have we spent on in the past