Test your basic knowledge |

Advertising Basics

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






2. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






3. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers






4. A percentage of sales






5. Evolved from hard-sell. First - Against - Niche - and New Positions






6. Media Efficiency - Category Maturity - Consumer Message Overload






7. Find the 'raw materials' facts - concepts etc.






8. Resume - creativity - internships - stand out.






9. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons






10. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.






11. Planned series of ads






12. Take the idea to battle. Implement the idea.






13. Resume - creativity - internships - stand out.






14. Explorer - Artist - Judge - Warrior






15. Sell a better product






16. Media Planning is the task of a media agency and entails finding the most appropriate media products for a brand - Media buying is a sub function of advertising - and procures the best possible placement and price of media real-estate.






17. Marketing through cellular phone






18. Account management - creative - media planning - media buying.






19. Evolved from hard-sell. First - Against - Niche - and New Positions






20. Message to the people






21. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.






22. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






23. Food and Drug Administraiton: federal agency established to regulate the release of new foods and health-realted products.






24. Support sales efforts - encourages 3rd party effort






25. Consumer Paid Media. Cost per thousand






26. Trade and Consumer short term increases in sales Two incentive strategies: Less price discount - more value.






27. Tv and radio sell by the minute.


28. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands






29. Google - performance based - page location based on keyword auction.






30. Promotional activities other than advertising - Marketing Communications - growth areas for advertising films - offers new ways of marketing brands to manufacturers.






31. Message to the people






32. Make product more valuable for the dealer - share in advertising costs.






33. Corporate PR - Marking PR






34. Federal Communications Commission: regulates interstate and international communications by radio and television and wire and cable and satellite






35. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.






36. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.






37. Margin: difference between selling price and the seller's cost of goods.






38. Ads to sale ratio - Historical budgeting - competitive analysis






39. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






40. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels






41. Look for drawbacks. Ultimately you make the decision.






42. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research






43. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft






44. Put themselves against the #1 and say it is okay to be #2 - we try harder






45. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.






46. Actions - decisions - interest - and attention






47. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad






48. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's






49. Creative - Account - Media - and Research






50. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits