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Test your basic knowledge |
Advertising Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Pull Advertising
Marketing Services Outlook
Marketing/Advertising
Branding
2. Account management - creative - media planning - media buying.
Sales Promotion
Roles in Ad Agency
Advertising Budgets
Radio
3. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Push Advertising
Ethics and regulation
Warrior
Tactics
4. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Challenges Facing Advertisers
Niche Position
Ads to Sales Ratio
Television
5. Consumer Paid Media. Cost per thousand
Ethics and regulation
Trade Promotions
CPM
Branding
6. How the organization plans to compete in the marketplace advertising is not a strategy - research provides insight into target audience
Entry-Level Jobs
Strategy
Rational Choice
Artist
7. Manufacturer pays for ads
PR/word of mouth
Co-op ads
First Position
Media planning v. Media Buying
8. Actions - decisions - interest - and attention
Ethics and regulation
Product Placement
Niche Position
AIDA
9. Consumer Paid Media. Cost per thousand
Diffusion of Innovation
CPM
Reach
Public Relations
10. New ideas (innovations) flow through society on a predictable path 'S curve'
Media
Diffusion of Innovation
Mobile Marketing
New Position
11. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Niche Position
Explorer
Mege-Agency Groups
Account Management
12. Evolved from hard-sell. First - Against - Niche - and New Positions
Co-op ads
Positioning
Sales Promotion
Ethics and regulation
13. Merchandise featured in a variety of media - direct mail - print - tv - radio - email etc. DIRECT
Marketing Services
Entry-Level Jobs
Direct Marketing
Competitive Analysis
14. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Roles in Ad Agency
Word of Mouth advertising
Newspapers
15. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Corporate PR
Outdoor advertising
Account Management
First Position
16. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
ROI
Mege-Agency Groups
PR/word of mouth
Quantitative Research
17. Explorer - Artist - Judge - Warrior
Roles of Creative Processes
Artist
US Children's Act
Direct Marketing
18. How much is the other company spending
Diffusion of Innovation
Competitive Analysis
Against Position
FTC
19. Media Efficiency - Category Maturity - Consumer Message Overload
First Position
Warrior
Reach
Challenges Facing Advertisers
20. The average number of times an individual is exposed to a message
Frequency
New Position
Branding
Tactics
21. Types: National broadcast - National Cable - Syndication - Local - High reach medium - measured by Nielsen's
Television
Mobile Marketing
Top Six Mega-Agency Groups
Mege-Agency Groups
22. Ads to sale ratio - Historical budgeting - competitive analysis
First Position
Ethics and regulation
Direct Marketing
Advertising Budgets
23. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
5 P's of Marketing
ROI
Mege-Agency Groups
Ethics and regulation
24. Integrated Marketing Communication. Practice of unifying all marketing communications to convey the company's objectives and goals to all contacts through communication tools.
IMC
Media Saturation
Roles in Ad Agency
Sales Promotion
25. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
Account Management
Outdoor advertising
PR/word of mouth
Sales Promotion
26. Evolved from hard-sell. First - Against - Niche - and New Positions
First Position
Positioning
Event Marketing
Advertising Budgets
27. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Search Engine Marketing
Quantitative Research
PR/word of mouth
Qualitative Research
28. Costs and benefits are in the mind of the message recipient - make sure that campaigns make sure the recipient is aware of the costs and communicates the benefits
ROI
Advrt. Agency Jobs
Rational Choice
Historical Budgeting
29. Consumer - Cost - Convenience - Communication
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30. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Rational Choice
Future of Advertising
Outdoor Advertising
Quantitative Research
31. Sales analysis - market research - consumer insight - and account planning
Branding
Frequency
Account Management
People
32. Sales are - bring clients in and keep them - represent consumer and client
Promotion
Account Management
Niche Position
Product
33. Follow intuition - rearrange - ask what-if questions and look for hidden analogies
Television
Artist
Media Saturation
Competitive Analysis
34. Find the 'raw materials' facts - concepts etc.
'Buying time'
Clutter
IMC
Explorer
35. Ethics=stability - resolve conflict - clarify values - and are changeable. Principles - Regulations: Rules and Standards.
Ethics and regulation
Co-op ads
Qualitative Research
Creative Dept.
36. Charities - and gain sponsors for events so that they cost less and your product can be promoted.
Word of Mouth advertising
'Buying time'
Event Marketing
Account Management
37. Innovative product spreads (diffuses) thorugh a market not in one straight course - but in successive waves (people differ in readiness to adopt a new product)
Frequency
Diffusion of Innovation
FDA
Television
38. Take the idea to battle. Implement the idea.
Quantitative Research
Radio
Warrior
Clutter
39. How much is the other company spending
Competitive Analysis
Advertising Budgets
Artist
FCC
40. Planned series of ads
FTC
Ad Campaigns
Public Relations
Top Six Mega-Agency Groups
41. Media Efficiency - Category Maturity - Consumer Message Overload
Challenges Facing Advertisers
CPM
FTC
Reach
42. What have we spent on in the past
Historical Budgeting
Push Advertising
Outdoor Advertising
Creative Dept.
43. Resume - creativity - internships - stand out.
Warrior
Direct Marketing
Entry-Level Jobs
Diffusion of Innovation
44. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
Branding
New Position
Entry-Level Jobs
Outdoor Advertising
45. Put themselves against the #1 and say it is okay to be #2 - we try harder
CPM
Corporate PR
Advertising Budgets
Against Position
46. Marketing gets the product out there - advertising promotes it.
Social Marketing
Pull Advertising
'Buying time'
Marketing/Advertising
47. Create ads
Creative Dept.
Price
Branding
Direct Marketing
48. 'Buy Beware' can't believe everything you hear about a product.
Qualitative Research
Television
IMC
Caveat Emptor
49. Explorer - Artist - Judge - Warrior
Product
Marketing Services
Ad Campaigns
Roles of Creative Processes
50. Put themselves against the #1 and say it is okay to be #2 - we try harder
Ad Campaigns
Promotion
Competitive Analysis
Against Position