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Test your basic knowledge |
Advertising Basics
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Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Sales analysis - market research - consumer insight - and account planning
People
Creative Dept.
Advertising to Children
Public Relations
2. Elements that carry out the strategy: Ads - PR - etc.
Reach
FTC
Tactics
Mobile Marketing
3. Name - symbol - or design to identify a product or service. First used to differentiate between other goods that were left at the ship yard.
IMC
Warrior
Branding
FDA
4. Facebook - advertisers track what has been viewed - and what interests are - and can show ads that pertain to you.
Ad Campaigns
Product
Account Management
Social Marketing
5. Revenue: 7.5 billion. 2nd fastest growing. Bulletins - kiosks - billboards - used to maintain existing brands
Ads to Sales Ratio
Outdoor advertising
Radio
Challenges Facing Advertisers
6. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Sales Promotion
Newspapers
Media Saturation
ROI
7. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Future of Advertising
Judge
Pull Advertising
Account Management
8. Put themselves against the #1 and say it is okay to be #2 - we try harder
Diffusion of Innovation
Against Position
Advertising Budgets
FCC
9. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Against Position
Ethics and regulation
Pull Advertising
Artist
10. Vogue is overflowing with 800 ads - how is yours going to stand out? can lower overall consumer awareness levels
New Position
Public Relations
Caveat Emptor
Clutter
11. The category that didn't exist before and then positions the new product as best in that category
Diffusion of Innovation
Positioning
New Position
Co-op ads
12. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Media
CPM
Media
Ratings
13. SEeing how popular a show is - so that advertisers can choose which ones to advertise during.
Promotion
Ratings
Magazines
Advertising to Children
14. Numerical based on random sample of target market (can be projected to a larger population)
Explorer
Quantitative Research
Historical Budgeting
Advertising Budgets
15. Look for drawbacks. Ultimately you make the decision.
Product
Judge
Product
Branding
16. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
PR/word of mouth
Quantitative Research
Niche Position
Radio
17. Geographically targeted - can be demographically targeted - works for quick easily-promoted messages. Used to maintain brands - billboards.
Strategy
FCC
Outdoor Advertising
US Children's Act
18. Focus groups - interviews - small samples quick turn around (can't be projected to a larger population)
Advertising to Children
Warrior
5 P's of Marketing
Qualitative Research
19. Sales analysis - market research - consumer insight - and account planning
FDA
Mege-Agency Groups
Direct Marketing
People
20. Create ads
Mobile Marketing
Historical Budgeting
Creative Dept.
4 C's
21. In most consumers there is #1
Ad Campaigns
First Position
Outdoor advertising
FTC
22. Multi-national accounts - holding companies that have specialized niche agencies - in-house agencies - and agency service suppliers
Future of Advertising
Mege-Agency Groups
Search Engine Marketing
Artist
23. Internet - google - youtube - telephone marketing 1-800 numbers - response cards. Consumer controls communication with brands
Frequency
5 P's of Marketing
Pull Advertising
Future of Advertising
24. Planned series of ads
Ad Campaigns
FCC
Outdoor advertising
Artist
25. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Qualitative Research
Advertising to Children
Rational Choice
Newspapers
26. Corporate PR - Marking PR
Public Relations
Push Advertising
Television
Top Six Mega-Agency Groups
27. Actions - decisions - interest - and attention
Branding
AIDA
Product Placement
Marketing Services Outlook
28. How much is the other company spending
IMC
Promotion
FDA
Competitive Analysis
29. Television - radio - outdoor advertising - newspapers - magazines. Advertiser controls exposure to ad
Product
Push Advertising
Marketing PR
Top Six Mega-Agency Groups
30. New ideas (innovations) flow through society on a predictable path 'S curve'
Ratings
Diffusion of Innovation
Creative Dept.
Tactics
31. Revenue: $15 million locally - $5 million nationally. Type: Local - reach - frequency - and background medium. Measured in Arbitrons
Radio
Magazines
Strategy
FTC
32. Elements that carry out the strategy: Ads - PR - etc.
Tactics
Radio
Diffusion of Innovation
Event Marketing
33. Margin: difference between selling price and the seller's cost of goods.
Price
Ads to Sales Ratio
Media planning v. Media Buying
Ad Campaigns
34. The average number of times an individual is exposed to a message
Explorer
Push Advertising
Product
Frequency
35. Return on Investment - evaluates the efficiency of an investment or to compare the efficiency of a number of different investments. Return of an investment divided by cost of and result=ratio or percent
Reach
Outdoor Advertising
Ethics and regulation
ROI
36. Reach: 60 million worldwide Revenue: 45 Million - Types: Local Display Ads - National Ads - Legal Ads - Classified Ads - Pre-prints - Coupon Ads.
Marketing Services Outlook
Rational Choice
Newspapers
Product Placement
37. Someone telling you about a product
Caveat Emptor
Trade Promotions
Diffusion of Innovation
Word of Mouth advertising
38. Resume - creativity - internships - stand out.
Entry-Level Jobs
Marketing Services Outlook
Advertising Budgets
New Position
39. Direct marketing - sales - events - merchandising - PR - publicity sales and retail relations - IMC
Advrt. Agency Jobs
Promotion
5 P's of Marketing
Future of Advertising
40. Revenue: 11 million Types: General and Specialized - Business and Trade. (advertising and editorial overlap)
AIDA
Magazines
Marketing/Advertising
Trade Promotions
41. Message to the people
Media Saturation
Product
Tactics
Media
42. Federal Trade Commission: maintains fair and free competition - enforces federal antitrust laws - educates the public about identity theft
Co-op ads
Diffusion of Innovation
FTC
Competitive Analysis
43. Using PR to influence word of mouth and back up the brand for the consumer. Build a reputation for the brand
ROI
PR/word of mouth
Account Management
FTC
44. The percentage of the audience that has the opportunity to see or hear the ad at least once.
First Position
Reach
PR/word of mouth
Advrt. Agency Jobs
45. Less push - more pull. More creativity - increase media consumption - choices - places - personal communication - cost - individual messages. More regulation less ethical behavior - larger agencies.
Rational Choice
New Position
Ads to Sales Ratio
Future of Advertising
46. 'Buy Beware' can't believe everything you hear about a product.
Caveat Emptor
FCC
Mobile Marketing
Niche Position
47. Consumer - Cost - Convenience - Communication
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48. Use ratings for programming (the product appear with the star) recall studies - buzz metrics - academic research
Product Placement
Outdoor Advertising
Artist
Pull Advertising
49. Google - performance based - page location based on keyword auction.
Search Engine Marketing
Sales Promotion
Roles in Ad Agency
Word of Mouth advertising
50. Message to the people
Marketing Services Outlook
ROI
New Position
Media
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