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Test your basic knowledge |
Business Plan Basics
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 22 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Describe each member of the management team - Where have they worked? - what is their track record and reputation? - what knowledge - skills - and abilities do they possess? - how committed are they - do they have 'skin in the game'? - Describe
Market analysis
The operations plan
Types of promotion
The Management Summary
2. Characterize the 'pain' in the market - review your marketing/sales milestones - characterize buyer preferences - routines and favored distribution channels - determine value of each customer
The operations plan
The Business Environment Analysis
The Competitive analysis
The Market plan
3. Cover page - table of contents - executive summary - business description - business enviornmemt - industry background - competitive analysis - market analysis - marketing plan - operations plan - management summary - financial
The Competitive analysis
Parts of a business plan
Key success factors of the operation plan
Types of promotion
4. Describes how you will deliver your value proposition - emphasize how your plan will result in superior value and/or lower costs than competitors - better/cheaper access to inputs - better/cheaper access to labor capital - a favorable geographical l
The Business Environment Analysis
Step 1: define you purpose and audience
Cover page
The operations plan
5. What are the products or services produced by the industry? - how big is the industry and where are the primary 'clusters' of participants? - what trends exist? - what barriers to entry prevent competition?
The Industry background
Parts of a business plan
Executive summary
The operations plan
6. Products - focus on benefits - not features - Price - single - tiered - volume (based on cost - plus - supply & demand - etc) - Placement - distribution channels and alliances - Promotion - how will customers learn?
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7. Provide a realistic picture of the business venture - current status of your business - who you are trying to help - the business you are creating - the offering(s) you'll sell - what the product is - what is the structure of your busine
Step 1: define you purpose and audience
The Competitive analysis
The Business Description
Determine value of each customer
8. Do your research - concept - opportunity - competitive landscape - keys to success - people involved
Determine value of each customer
Business Plan Prep
The Financial plan
Executive summary
9. Example: Detailed financials (summaries are in main document) - expected milestones timeline (or in main document) - pictures of prototypes - plans - etc - documentation of intellectual property - letters from potential supplies - distributors
The Financial Plan components
The Business Environment Analysis
Attachments and milestones
The Industry background
10. In what industry will you compete? - who are you competitors within that industry? in other industries? - what is the market (geographic/demographic scope) - who actually pays?
The Industry background
The Business Environment Analysis
Attachments and milestones
Parts of a business plan
11. This is you abstract for you proposition - it must be GREAT because it may be all that people read - The mission statement - quick understanding of the proposal - capture people's interest in the business
Step 1: define you purpose and audience
The Business Environment Analysis
Executive summary
Attachments and milestones
12. Word of mouth and social media - promotions & Tradeshows - direct sales - advertising
The Competitive analysis
Types of promotion
The Market plan
The Business Environment Analysis
13. Market research (primary and secondary) - industry research - competitor analysis - relevant cost/financial data
Key success factors of the operation plan
The Financial Plan components
Step 2: determine your information needs
The Competitive analysis
14. Advantages in sourcing materials - discover cheaper transporting methods - technological innovations in the manufacturing or distribution process - can lower costs or increase productivity - a favorable geographical location - closer to customers
The Industry background
Determine value of each customer
Key success factors of the operation plan
The operations plan
15. Who are the competitors? (direct and indirect) - what differentiates you product or services from you competition? - how much of a threat are your competitors to venture?
Executive summary
The Competitive analysis
The Business Description
The operations plan
16. Who will read this? - what do you want them to know? - what do you want them to do?
The Market plan
The Competitive analysis
Step 1: define you purpose and audience
'Go to market' strategy
17. How big is the overall market? - to what extent is the market growing? - what is your 'addressable' target market? - why would this market prefer you solution?
Parts of a business plan
The Competitive analysis
The Industry background
Market analysis
18. How much you will spend - how much you will make - how quickly earnings - the capital requirements of the business - financial projections - breakeven analysis - key assumptions - contingencies & probabilities - financial returns - business valuation
Step 2: determine your information needs
Executive summary
The Financial plan
Step 1: define you purpose and audience
19. Compare long - term benefits vs. cost of customer acquisition to determine value
Step 1: define you purpose and audience
Determine value of each customer
The Competitive analysis
The operations plan
20. Have a clean - professional appearance - include the name of the business or project - give you name and contact info - display the company logo or emblem
Contents of the executive summary
Step 2: determine your information needs
Executive summary
Cover page
21. The capital requirements of the business - financial projections - breakeven analysis - key assumptions - contingencies & probabilities - financial returns - business valuation
The Management Summary
Cover page
Step 1: define you purpose and audience
The Financial Plan components
22. The problem (pain) and the solution (painkiller) you offer - The context - market - industry - competitors - The business opportunity (size - timing - sustainability) - how will you capitalize on the opportunity (business model) - th
The Competitive analysis
Contents of the executive summary
The Financial plan
Step 1: define you purpose and audience