Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






2. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






3. Distribution of a product through a single wholesaler or retailer in a specific geographic region






4. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






5. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






6. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






7. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






8. Combination of physical chacterisitics and amenities that contribute to a store's image






9. Selling by phone - mail - and electronic commerce






10. Loss of sales of an existing product due to competition from a new product in the same line






11. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






12. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






13. Specified deduction from a list price - including a trade-in or promotional allowance






14. Planning that guides the implementation of activities specified in the strategic plan






15. Percentage of people presented with a banner ad who click on it






16. Tangible products that customers can see - hear - smell - taste - or touch






17. Hiring workers to do jobs from their homes






18. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






19. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






20. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






21. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






22. Offering within a product line such as a specific size of liquid detergent






23. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






24. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






25. Dominant and controlling member of a marketing channel






26. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






27. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






28. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






29. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






30. Division of a population into homogenous groups based on thier relationships to the product






31. Sequence of suppliers that contribute to the creation and delivery of a good or service






32. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






33. Progression of a product through introduction - growth - maturity - and decline stages






34. Marketing intermediaries that operate in the trade sector






35. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






36. International trade accord that has helped reduce world tariffs






37. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






38. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






39. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






40. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






41. People who purchase new products almost as soon as the products reach the market






42. Computer-to-computer exchanges of invoices - orders - and other business documents






43. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






44. Products bought by ultimate consumers for personal use






45. Moving jobs to vendors in countries close to the businesses home country






46. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






47. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






48. Process of selecting survey respondents or research participants






49. Product destined for use by ultimate consumers






50. Meaning that a person attributes to incoming stimuli gathered through the 5 senses