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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Price of one nation's currency in terms of another country's currency
sales forecast
direct marketing
offshoring
exchange rate
2. Offering two or more complementary products and selling them for a single price
cause marketing
bundle pricing
persuasive advertising
marketing mix
3. Identification and marketing of a social issue - cause - or idea to selected target markets
cause marketing
product maximization
family brand
marketing web site
4. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
person marketing
sampling
product advertising
wholesaler
5. Movement of high-wage jobs from one country to lower-cost overseas locations
organization marketing
loss leader
b2b e-marketing (business to business)
offshoring
6. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
World Trade Organization (WTO)
end-use application segmentation
interactive marketing
7. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
promotion
team selling
promotional mix
target-return objective
8. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
breakeven analysis
consumerism
brand name
elasticity
9. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
psychographic segmentation
b2b e-marketing (business to business)
cannibalization
North American Industry Classification System - NAICS
10. Popular name for junk email
business services
marketing communications
spam
organization marketing
11. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
General Agreement on Tariffs and Trade (GATT)
manufacturer's brand
elasticity
interpretative research
12. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
diffusion process
corporate website
customary prices
focus group
13. Group of retail stores planned - coordinated - and marketed as a unit
allowance
unfair-trade laws
need
planned shopping center
14. Production - promotion - and reclamation of environmentally sensitive products
comarketing
green marketing
persuasive advertising
pulling strategy
15. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
distribution
electronic storefront
adoption process
direct marketing
16. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
political-legal environment
promotional mix
undifferentiated marketing
trade industries
17. Progression of a product through introduction - growth - maturity - and decline stages
exploratory research
product life cycle
manufacturers' representative
tariff
18. Percentage of people presented with a banner ad who click on it
Robinson-Patman Act
click through rate
interpretative research
institutional advertising
19. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
consumer products
comparitive advertising
technological environment
importing
20. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
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21. Tangible products that customers can see - hear - smell - taste - or touch
yield management
informative advertising
consumer innovator
goods
22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
end-use application segmentation
strategic window
vendor-managed inventory (VMI)
strategic plan
23. Firm whose marketing specialists help advertisers plan and prepare advertisements
advertising agency
geographic segmentation
marketing mix
person marketing
24. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
exclusive distribution
cognitive dissonance
brand preference
direct marketing
25. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
distribution
consumer orientation
General Agreement on Tariffs and Trade (GATT)
atmospherics
26. Measure of responsiveness of purchasers and suppliers to a change in price
economic environment
brand name
elasticity
advertising agency
27. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
micromarketing
promotion
modified breakeven analysis
importing
28. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
strategic alliance
wholesing intermediary
comarketing
institutional advertising
29. Marketers' standards of conduct and moral values
field selling
corporate website
b2b marketing
marketing ethics
30. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
perception
cannibalization
first mover strategy
General Agreement on Tariffs and Trade (GATT)
31. Accord removing trade barriers between Canada - Mexico - and the US
supply chain
North American Free Trade Agreement (NAFTA)
positioning
Maslow's hierarchy of needs
32. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
channel captain
consumer product (B2C)
marketing (distribution) channel
brand name
33. Consumer awareness and identification of a brand
spreadsheet analysis
transaction based marketing
demographic segmentation
brand recognition
34. Process through which buyers make purchasing decisions
mission
sales promotion
consumer behavior
institutional advertising
35. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
learning
broker
e-business
trade industries
36. Person's multifaceted picture of himself or herself
self concept
North American Free Trade Agreement (NAFTA)
allowance
skimming pricing strategies
37. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
North American Industry Classification System - NAICS
order processing
franchise
manufacturer's brand
38. Coordination of all promotional activities to produce a unified - customer-focused promotional message
psychological pricing
intergrated marketing communications
trade industries
supply chain
39. Hiring workers to do jobs from their homes
homeshoring
motive
geographic segmentation
convenience products
40. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
demarketing
database marketing
Porter's Five Forces
advertising campaign
41. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
intensive distribution
channel captain
product life cycle
relationship selling
42. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
geographic segmentation
broker
b2c e-marketing (business to consumer)
atmospherics
43. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
planning
place marketing
affinity marketing
informative advertising
44. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
marketing research
generic products
order processing
target-return objective
45. Marketing domestically produced goods and services in foreign countries
exporting
utility
electronic data interchange (EDI)
product
46. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
economic environment
personal selling
supply chain
second mover strategy
47. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
intergrated marketing communications
attitudes
inside selling
place marketing
48. Short for web log-- an online journal for an individual or organization
blog
customer relationship management (CRM)
political-legal environment
exclusive distribution
49. Using outside vendors to provide goods and services formerly produced in-house
commercial market
affinity marketing
channel captain
outsourcing
50. Want-satisfying power of a good or service
category management
product-line pricing
utility
reminder advertising