Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brand for which the owner claims exclusive legal protection






2. Marketing intermediaries that operate in the trade sector






3. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






4. Process through which buyers make purchasing decisions






5. Company website that sells products to customers






6. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






7. Process of selecting survey respondents or research participants






8. Firm whose marketing specialists help advertisers plan and prepare advertisements






9. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






10. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






11. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






12. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






13. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






14. State laws requiring sellers to maintain minimum prices for comparable merchandise






15. Product destined for use by ultimate consumers






16. Accord removing trade barriers between Canada - Mexico - and the US






17. Distribution of a product through a single wholesaler or retailer in a specific geographic region






18. People who purchase new products almost as soon as the products reach the market






19. Tax levied against imported goods






20. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






21. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






22. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






23. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






24. Process by which new goods or services are accepted in the marketplace






25. Consumer awareness and identification of a brand






26. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






27. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






28. Traditional prices that customers expect to pay for certain goods and services






29. Group of retail stores planned - coordinated - and marketed as a unit






30. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






31. Using outside vendors to provide goods and services formerly produced in-house






32. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






33. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






34. Affiliation of 2 or more companies that help each other achieve common goals






35. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






36. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






37. Nonpersonal selling of a particular good or service






38. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






39. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






40. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






41. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






42. Products characterized by plain labels - no advertising - and the absence of brand names






43. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






44. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






45. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






46. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






47. Previously published information






48. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






49. Division of the total market into smaller - relatively homogenous groups






50. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line