Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






2. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






3. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






4. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






5. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






6. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






7. Promotional effort by the seller directed to members of the marketing channel rather than final users






8. Amount by which a retailer reduces the original selling price of a product






9. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






10. Consumer refusal of alternatives and extensive search for desired merchandise






11. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






12. Previously published information






13. Planning that guides the implementation of activities specified in the strategic plan






14. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






15. Firm whose marketing specialists help advertisers plan and prepare advertisements






16. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






17. Participants in an organizational buying action A






18. Loss of sales of an existing product due to competition from a new product in the same line






19. Progression of a product through introduction - growth - maturity - and decline stages






20. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






21. Brand name owned by a manufacturer or other producer

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22. Dominant and controlling member of a marketing channel






23. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






24. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






25. Traditional prices that customers expect to pay for certain goods and services






26. Want-satisfying power of a good or service






27. Nonpersonal selling of a particular good or service






28. Site whose main purpose is to increase purchases by visitors






29. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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30. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






31. Process of collecting and using information for marketing decision making






32. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






33. Sample that involves personal judgement somehwere in the selection process






34. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






35. Moving jobs to vendors in countries close to the businesses home country






36. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






37. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






38. Accord removing trade barriers between Canada - Mexico - and the US






39. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






40. Information collected specifically for the investigation at hand






41. Pricing strategy involving the use of a high price relative to competitive offerings






42. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






43. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






44. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






45. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






46. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






47. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






48. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






49. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






50. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.