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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
reminder advertising
attitudes
channel captain
place marketing
2. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
yield management
evoked set
supply chain
environmental management
3. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
Robinson-Patman Act
relationship marketing
total quality management
database marketing
4. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
differentiated marketing
penetration pricing strategy
goods
marketing
5. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
Robinson-Patman Act
retail convergence
mission
exchange process
6. Values - beliefs - preferences - and tastes handed down from one generation to the next
institutional advertising
second mover strategy
economic environment
culture
7. Price of one nation's currency in terms of another country's currency
click through rate
field selling
exchange rate
cross-promotion
8. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
penetration pricing strategy
over-the-counter selling
sales promotion
family brand
9. Messages that deal with buyer-seller relationships
category management
consultative selling
foreign licensing
marketing communications
10. Amount by which a retailer reduces the original selling price of a product
sampling
product life cycle
markdown
commercial market
11. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
b2b marketing
marketing concept
strategic plan
electronic storefront
12. Hiring workers to do jobs from their homes
vertical marketing system (VMS)
homeshoring
relationship selling
stock-keeping unit
13. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
phishing
personal selling
distribution
Profit Impact of Market Strategies (PIMS) project
14. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
informative advertising
demographic segmentation
place marketing
offshoring
15. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
radio frequency identification (RFID)
consumer behavior
import quotas
pulling strategy
16. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
strategic alliance
elasticity
public relations
services
17. Distribution of a product through all available channels
marketing mix
allowance
advertising campaign
intensive distribution
18. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
e-business
attitudes
commercial market
brand extension
19. Group of retail stores planned - coordinated - and marketed as a unit
order processing
manufacturers' representative
market price
planned shopping center
20. Activities involved in selling merchandise to ultimate consumers
physical distribution
retailing
AIDA concept
radio frequency identification (RFID)
21. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
primary data
wheel of retailing
retail convergence
b2b e-marketing (business to business)
22. Information collected specifically for the investigation at hand
manufacturers' representative
goods
economic environment
primary data
23. Products bought by ultimate consumers for personal use
diffusion process
environmental scanning
consumer products
offshoring
24. Placing a product at a certain point or location within a marketin the minds of prospective buyers
personal selling
product-related segmentation
e-business
positioning
25. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
conversion rate
sampling
category management
modified breakeven analysis
26. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
foreign licensing
trademark
nonprobability sampling
relationship marketing
27. Division of a population into homogenous groups based on thier relationships to the product
culture
diffusion process
product-related segmentation
product maximization
28. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
elasticity
Maslow's hierarchy of needs
team selling
bundle pricing
29. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
breakeven analysis
learning
end-use application segmentation
personal selling
30. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
importing
team selling
wholesaler
interactive marketing
31. Promotional effort by the seller directed to members of the marketing channel rather than final users
shopping products
pushing strategy
psychological pricing
marketing research
32. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
publicity
e-marketing
vertical marketing system (VMS)
opinion leaders
33. Product destined for use by ultimate consumers
marketing ethics
wheel of retailing
consumer product (B2C)
convenience products
34. Dominant and controlling member of a marketing channel
channel captain
organization marketing
atmospherics
wholesing intermediary
35. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
nearshoring
sales forecast
guerrilla marketing
strategic alliance
36. Cooperative agreement in which two businesses jointly market each other's product
modified breakeven analysis
consumer rights
comarketing
sales promotion
37. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
pushing strategy
brand name
customary prices
promotional pricing
38. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation
convenience products
nearshoring
exchange process
demographic segmentation
39. Loss of sales of an existing product due to competition from a new product in the same line
cannibalization
strategic business units (SBU's)
marketing communications
shopping products
40. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
bundle pricing
consultative selling
General Agreement on Tariffs and Trade (GATT)
marketing mix
41. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
breakeven analysis
cannibalization
bottom line
product-line pricing
42. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
environmental management
nearshoring
cobranding
technological environment
43. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
inside selling
brand insistence
consumerism
intermodal operations
44. Offering within a product line such as a specific size of liquid detergent
planned shopping center
stock-keeping unit
consumer orientation
yield management
45. Short for web log-- an online journal for an individual or organization
consumer product (B2C)
supply-chain management
blog
environmental scanning
46. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
technological environment
marketing (distribution) channel
strategic business units (SBU's)
e-business
47. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
e-marketing
marketing concept
logistics
broker
48. Features that a consumer considers in chosing among alternatives
order processing
customary prices
sampling
evaluative criteria
49. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
exchange rate
e-marketing
environmental management
marketing
50. Moving jobs to vendors in countries close to the businesses home country
promotional mix
nearshoring
relationship marketing
family brand
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