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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of reducing consumer demand for a good or service to a level that the firm can supply






2. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






3. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






4. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






5. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






6. Loss of sales of an existing product due to competition from a new product in the same line






7. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






8. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






9. Comprehensive term that describes wholesalers as well as agents and brokers






10. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






11. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






12. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






13. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






14. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






15. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






16. Offering within a product line such as a specific size of liquid detergent






17. Division of an overall market into homogenous groups based on thier location






18. Intangible tasks that satisfy the needs of consumer and business users






19. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






20. Product destined for use by ultimate consumers






21. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






22. Detailed description of the resources and actions needed to achieve stated marketing objectives






23. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






24. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






25. Promotional effort by the seller directed to members of the marketing channel rather than final users






26. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






27. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

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28. Exchange value of a good or service






29. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






30. Purchasing goods and services from suppliers worldwide






31. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






32. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






33. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






34. Company website that sells products to customers






35. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






36. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






37. Use of the internet for business transactions between organizations






38. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






39. Cooperative agreement in which two businesses jointly market each other's product






40. Previously published information






41. Group of retail stores planned - coordinated - and marketed as a unit






42. Percentage of visitors to a website who make a purchase






43. Coordination of all promotional activities to produce a unified - customer-focused promotional message






44. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






45. Series of related products offered by one company






46. Identification and marketing of a social issue - cause - or idea to selected target markets






47. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






48. Placing a product at a certain point or location within a marketin the minds of prospective buyers






49. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






50. Production - promotion - and reclamation of environmentally sensitive products







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