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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Traditional prices that customers expect to pay for certain goods and services






2. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






3. Brand name owned by a manufacturer or other producer

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4. Progression of a product through introduction - growth - maturity - and decline stages






5. Measure of responsiveness of purchasers and suppliers to a change in price






6. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






7. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






8. Division of an overall market into homogenous groups based on thier location






9. Estimate of a firm's revenue for a specified future period






10. Division of the total market into smaller - relatively homogenous groups






11. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






12. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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13. Form of exporting whereby goods and services are bartered rather than sold for cash






14. Series of different but related ads that use a single theme and appear in different media within a specified time period






15. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






16. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






17. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






18. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






19. Person's multifaceted picture of himself or herself






20. Selling by phone - mail - and electronic commerce






21. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






22. Percentage of people presented with a banner ad who click on it






23. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






24. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






25. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






26. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






27. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






28. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






29. Division of a population into homogenous groups based on thier relationships to the product






30. Combination of physical chacterisitics and amenities that contribute to a store's image






31. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






32. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






33. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






34. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






35. Number of alternatives that a consumer actually considers in making a purchase decision






36. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






37. Tangible products that customers can see - hear - smell - taste - or touch






38. Values - beliefs - preferences - and tastes handed down from one generation to the next






39. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






40. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






41. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






42. Physiological - safety - social/belongingness - esteem needs - self-actualization

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43. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






44. Intangible tasks that satisfy the needs of consumer and business users






45. Distribution of a product through a single wholesaler or retailer in a specific geographic region






46. Distribution of a product through all available channels






47. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






48. Messages that deal with buyer-seller relationships






49. Want-satisfying power of a good or service






50. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth







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