Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






2. Comprehensive term that describes wholesalers as well as agents and brokers






3. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






4. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






5. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






6. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






7. Movement of high-wage jobs from one country to lower-cost overseas locations






8. Marketers' standards of conduct and moral values






9. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






10. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






11. Grid that organizes numerical information in a standardized - easily understood format






12. Traditional prices that customers expect to pay for certain goods and services






13. Established price normally quoted to potential buyers






14. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






15. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






16. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






17. Single brand name that identifies several related products






18. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






19. Company website that sells products to customers






20. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






21. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






22. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






23. Want-satisfying power of a good or service






24. Distribution of a product through all available channels






25. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






26. Popular name for junk email






27. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






28. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






29. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






30. Firm whose marketing specialists help advertisers plan and prepare advertisements






31. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






32. Marketing intermediaries that operate in the trade sector






33. Group of retail stores planned - coordinated - and marketed as a unit






34. Computer-to-computer exchanges of invoices - orders - and other business documents






35. Inner state that directs a person toward the goal of satisfying a need






36. Consumer awareness and identification of a brand






37. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






38. Percentage of people presented with a banner ad who click on it






39. Amount that a retailer adds to the cost of a product to determine its selling price






40. Dominant and controlling member of a marketing channel






41. Loss of sales of an existing product due to competition from a new product in the same line






42. Planning that guides the implementation of activities specified in the strategic plan






43. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






44. Site whose main purpose is to increase purchases by visitors






45. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






46. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






47. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






48. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






49. Values - beliefs - preferences - and tastes handed down from one generation to the next






50. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer