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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brand for which the owner claims exclusive legal protection
retailing
cooperative advertising
AIDA concept
trademark
2. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
brand equity
product-line pricing
marketing
supply chain
3. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
b2b marketing
relationship marketing
publicity
partnership
4. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
exploratory research
yield management
leader pricing
brand preference
5. Measure of responsiveness of purchasers and suppliers to a change in price
bundle pricing
elasticity
vendor-managed inventory (VMI)
product maximization
6. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
allowance
interpretative research
The BCG Matrix
consumer orientation
7. Sample that involves personal judgement somehwere in the selection process
team selling
spreadsheet analysis
nonprobability sampling
political-legal environment
8. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
spreadsheet analysis
consumer orientation
broker
marketing communications
9. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
selective distribution
intermodal operations
end-use application segmentation
marketing ethics
10. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
General Agreement on Tariffs and Trade (GATT)
attitudes
person marketing
customer relationship management (CRM)
11. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
business plan
demographic segmentation
reminder advertising
12. Amount that a retailer adds to the cost of a product to determine its selling price
modified breakeven analysis
markup
strategic business units (SBU's)
learning
13. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
reminder advertising
consumerism
inside selling
penetration pricing strategy
14. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
computer-based segmentation
cause marketing
public relations
breakeven analysis
15. Selling by phone - mail - and electronic commerce
stock-keeping unit
inside selling
exchange rate
consumer innovator
16. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
primary data
end-use application segmentation
team selling
organization marketing
17. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
supply chain
direct marketing
promotional pricing
brand
18. Division of a population into homogenous groups based on thier relationships to the product
advertising agency
product-related segmentation
interpretative research
strategic window
19. Dominant and controlling member of a marketing channel
mission
North American Industry Classification System - NAICS
guerrilla marketing
channel captain
20. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
sales promotion
differentiated marketing
business services
Maslow's hierarchy of needs
21. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
first mover strategy
direct marketing
planned shopping center
Eight Universal Marketing functions
22. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
cause marketing
services
micromarketing
focus group
23. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
supply chain
bottom line
markup
24. Firm's communications and relationships with its various publics
penetration pricing strategy
psychographic segmentation
probability sample
public relations
25. Participants in an organizational buying action A
brand insistence
environmental management
blog
buying center
26. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
team selling
geographic segmentation
stock-keeping unit
direct marketing
27. Activities involved in selling merchandise to ultimate consumers
second mover strategy
consumer behavior
adoption process
retailing
28. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
persuasive advertising
marketing mix
wholesing intermediary
search marketing
29. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
consumerism
environmental management
target-return objective
person marketing
30. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
category management
trademark
brand recognition
product line
31. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
direct marketing
adoption process
sales promotion
psychographic segmentation
32. Established price normally quoted to potential buyers
list price
partnership
marketing research
manufacturer's brand
33. Process through which buyers make purchasing decisions
goods
b2b marketing
business services
consumer behavior
34. Previously published information
secondary data
click through rate
wholesaler
green marketing
35. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
cobranding
differentiated marketing
reminder advertising
pulling strategy
36. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
lifetime value of a customer
wheel of retailing
focus group
advertising agency
37. Retailing practice of combining dissimilar product lines to boost sales volume
public relations
scrambled merchandising
brand recognition
manufacturers' representative
38. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
promotional mix
product maximization
e-business
market segmentation
39. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
personal selling
affinity marketing
European Union (EU)
need
40. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
second mover strategy
customary prices
retailing
reminder advertising
41. Process of collecting information about the external environment to identify and interpret potential trends
marketing plan
goods
convenience products
environmental scanning
42. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
relationship marketing
b2b marketing
strategic plan
micromarketing
43. Imbalance between a consumer's actual and desired states
marketing research
missionary selling
brand equity
need
44. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
atmospherics
informative advertising
foreign licensing
loss leader
45. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
intergrated marketing communications
retailing
bottom line
search marketing
46. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
North American Industry Classification System - NAICS
breakeven analysis
offshoring
environmental management
47. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
countertrade
offshoring
probability sample
planning
48. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
self concept
probability sample
markdown
learning
49. Movement of goods and services from producers to customers
Porter's Five Forces
North American Free Trade Agreement (NAFTA)
category management
distribution
50. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
World Trade Organization (WTO)
marketing web site
economic environment
AIDA concept