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CLEP Marketing
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Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
planning
attitudes
demographic segmentation
diffusion process
2. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
team selling
breakeven analysis
consumer product (B2C)
competitive pricing strategy
3. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
promotional pricing
planned shopping center
marketing research
promotion
4. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
brand name
markup
goods
second mover strategy
5. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
buying center
learning
planned shopping center
generic products
6. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
cognitive dissonance
cooperative advertising
price
product-line pricing
7. Division of an overall market into homogenous groups based on thier location
business services
cannibalization
geographic segmentation
business products
8. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
cognitive dissonance
marketing communications
skimming pricing strategies
person marketing
9. Products bought by ultimate consumers for personal use
manufacturer's brand
consumer products
pushing strategy
cross-promotion
10. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
lifetime value of a customer
modified breakeven analysis
b2b e-marketing (business to business)
planned shopping center
11. Popular name for junk email
import quotas
order processing
spam
allowance
12. Amount that a retailer adds to the cost of a product to determine its selling price
markup
brand name
marketing plan
direct marketing
13. Company website that sells products to customers
marketing ethics
electronic storefront
product life cycle
services
14. Selling by phone - mail - and electronic commerce
supply chain
franchise
inside selling
global sourcing
15. Messages that deal with buyer-seller relationships
marketing decision support system (MDSS)
exclusive distribution
place marketing
marketing communications
16. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
promotion
market price
unfair-trade laws
focus group
17. Product destined for use by ultimate consumers
value pricing
wholesing intermediary
reminder advertising
consumer product (B2C)
18. Movement of high-wage jobs from one country to lower-cost overseas locations
primary data
vendor-managed inventory (VMI)
modified breakeven analysis
offshoring
19. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
nearshoring
diffusion process
penetration pricing strategy
vertical marketing system (VMS)
20. Use of the internet for business transactions between organizations
b2b e-marketing (business to business)
click through rate
wholesing intermediary
bottom line
21. Planning that guides the implementation of activities specified in the strategic plan
green marketing
adoption process
breakeven analysis
tactical planning
22. Distribution of a product through a single wholesaler or retailer in a specific geographic region
exclusive distribution
logistics
promotional pricing
partnership
23. Marketing domestically produced goods and services in foreign countries
exporting
institutional advertising
skimming pricing strategies
category management
24. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
tariff
bundle pricing
strategic plan
guerrilla marketing
25. Cooperative agreement in which two businesses jointly market each other's product
nearshoring
reseller
comarketing
product advertising
26. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
micromarketing
phishing
informative advertising
services
27. Sequence of suppliers that contribute to the creation and delivery of a good or service
logistics
reminder advertising
supply chain
culture
28. Computer-to-computer exchanges of invoices - orders - and other business documents
electronic data interchange (EDI)
generic products
global sourcing
computer-based segmentation
29. Affiliation of 2 or more companies that help each other achieve common goals
culture
partnership
psychological pricing
marketing communications
30. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
promotional mix
consultative selling
focus group
motive
31. Process of collecting and using information for marketing decision making
goods
comparitive advertising
target-return objective
marketing research
32. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
business to business product
focus group
promotional mix
selective distribution
33. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
marketing (distribution) channel
trade industries
institutional advertising
consumer product (B2C)
34. Want-satisfying power of a good or service
physical distribution
scrambled merchandising
utility
nearshoring
35. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
family brand
brand preference
target-return objective
stock-keeping unit
36. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
second mover strategy
importing
markdown
social responsibility
37. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation
category management
stock-keeping unit
demographic segmentation
marketing myopia
38. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
services
institutional advertising
consumer innovator
value pricing
39. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
direct marketing
over-the-counter selling
marketing ethics
partnership
40. Added value that a respected - well-known brand name gives to a product in the marketplace
brand equity
North American Industry Classification System - NAICS
diffusion process
AIDA concept
41. Application to marketing of knowledge based on discoveries in science - inventions - and innovations
technological environment
business plan
phishing
stock-keeping unit
42. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
business plan
business to business product
direct marketing
wheel of retailing
43. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
public relations
culture
radio frequency identification (RFID)
global sourcing
44. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
e-marketing
probability sample
category management
search marketing
45. Pricing strategy involving the use of a high price relative to competitive offerings
skimming pricing strategies
markup
electronic data interchange (EDI)
strategic business units (SBU's)
46. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
sampling
skimming pricing strategies
strategic planning
consumer innovator
47. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
blog
marketing mix
guerrilla marketing
foreign licensing
48. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
exchange process
first mover strategy
SWOT analysis
tactical planning
49. Single brand name that identifies several related products
family brand
conversion rate
strategic planning
global sourcing
50. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
promotion
affinity marketing
Porter's Five Forces
relationship marketing
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