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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nonpersonal selling of a particular good or service
cobranding
product advertising
supply chain
positioning
2. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
European Union (EU)
bottom line
differentiated marketing
convenience products
3. Established price normally quoted to potential buyers
persuasive advertising
cause marketing
place marketing
list price
4. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
broker
marketing concept
price
commercial market
5. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
logistics
motive
interactive marketing
target-return objective
6. Dominant and controlling member of a marketing channel
demographic segmentation
marketing
informative advertising
channel captain
7. Marketing information system component that links a decision marketer with relevant databases and analysis tools
importing
intermodal operations
World Trade Organization (WTO)
marketing decision support system (MDSS)
8. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
AIDA concept
economic environment
sponsorship
electronic data interchange (EDI)
9. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
fair-trade laws
informative advertising
business plan
differentiated marketing
10. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
sales promotion
commercial market
green marketing
11. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
allowance
marketing
pushing strategy
place marketing
12. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
adoption process
consumer behavior
strategic window
European Union (EU)
13. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
informative advertising
electronic storefront
cooperative advertising
interpretative research
14. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
psychographic segmentation
comparitive advertising
exporting
evoked set
15. Computer-to-computer exchanges of invoices - orders - and other business documents
interpretative research
attitudes
partnership
electronic data interchange (EDI)
16. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
product maximization
stock-keeping unit
motive
place marketing
17. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
18. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
consumer rights
order processing
database marketing
focus group
19. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
missionary selling
family brand
motive
pulling strategy
20. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
services
Porter's Five Forces
search marketing
North American Industry Classification System - NAICS
21. Group of retail stores planned - coordinated - and marketed as a unit
evaluative criteria
cobranding
planned shopping center
differentiated marketing
22. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
blog
corporate website
exporting
wholesaler
23. Distribution of a product through a limited number of channels
mission
selective distribution
planned shopping center
buying center
24. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
brand
AIDA concept
supply chain
relationship marketing
25. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
wholesaler
conversion rate
order processing
relationship selling
26. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
marketing web site
institutional advertising
affinity marketing
product life cycle
27. Added value that a respected - well-known brand name gives to a product in the marketplace
brand equity
demarketing
import quotas
Profit Impact of Market Strategies (PIMS) project
28. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
Robinson-Patman Act
sales promotion
trademark
import quotas
29. People who purchase new products almost as soon as the products reach the market
intergrated marketing communications
consumer innovator
atmospherics
countertrade
30. Previously published information
personal selling
advertising
secondary data
SWOT analysis
31. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
e-marketing
services
need
Robinson-Patman Act
32. Consumer awareness and identification of a brand
category management
brand recognition
utility
publicity
33. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs
fair-trade laws
creative selling
psychographic segmentation
brand recognition
34. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
35. Firm whose marketing specialists help advertisers plan and prepare advertisements
advertising agency
database marketing
modified breakeven analysis
supply-chain management
36. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
advertising agency
planned shopping center
bundle pricing
37. Process by which new goods or services are accepted in the marketplace
secondary data
event marketing
exchange rate
diffusion process
38. Tangible products that customers can see - hear - smell - taste - or touch
green marketing
goods
learning
wheel of retailing
39. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
electronic storefront
advertising
b2b marketing
technological environment
40. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
global sourcing
perception
advertising
environmental scanning
41. Specified deduction from a list price - including a trade-in or promotional allowance
allowance
supply-chain management
business services
b2b e-marketing (business to business)
42. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
frequency marketing
direct marketing
market segmentation
learning
43. Process of selecting survey respondents or research participants
marketing mix
brand insistence
sampling
product life cycle
44. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
phishing
cognitive dissonance
goods
competitive environment
45. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
adoption process
technological environment
blog
trade industries
46. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
Porter's Five Forces
strategic plan
relationship marketing
market segmentation
47. Purchasing goods and services from suppliers worldwide
brand preference
product maximization
marketing
global sourcing
48. Company website that sells products to customers
strategic window
electronic storefront
exclusive distribution
tariff
49. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
attitudes
customer relationship management (CRM)
product-related segmentation
product
50. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
marketing (distribution) channel
business to business product
public relations
consumerism