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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Moving jobs to vendors in countries close to the businesses home country






2. Dominant and controlling member of a marketing channel






3. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






4. Division of a population into homogenous groups based on thier relationships to the product






5. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






6. Retailing practice of combining dissimilar product lines to boost sales volume






7. Consumer reliance on previous experiences with a product to choose that product again






8. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






9. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






10. Features that a consumer considers in chosing among alternatives






11. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






12. Estimate of a firm's revenue for a specified future period






13. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






14. People who purchase new products almost as soon as the products reach the market






15. Established price normally quoted to potential buyers






16. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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17. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






18. Marketers' standards of conduct and moral values






19. Process of coordinating the flow of information - goods - and services among members of the distribution channel






20. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






21. Progression of a product through introduction - growth - maturity - and decline stages






22. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






23. Segmenting a business-to-business market based on how industrial purchasers will use the product






24. Participants in an organizational buying action A






25. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






26. Series of different but related ads that use a single theme and appear in different media within a specified time period






27. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






28. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






29. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






30. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






31. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






32. Sample that involves personal judgement somehwere in the selection process






33. Production - promotion - and reclamation of environmentally sensitive products






34. Firm's communications and relationships with its various publics






35. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






36. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






37. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






38. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






39. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






40. Activities involved in selling merchandise to ultimate consumers






41. Marketing information system component that links a decision marketer with relevant databases and analysis tools






42. International trade accord that has helped reduce world tariffs






43. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






44. Offering two or more complementary products and selling them for a single price






45. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






46. Popular name for junk email






47. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






48. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






49. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






50. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy







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