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Test your basic knowledge |
CLEP Marketing
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Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tangible products that customers can see - hear - smell - taste - or touch
perception
micromarketing
promotional pricing
goods
2. Identification and marketing of a social issue - cause - or idea to selected target markets
first mover strategy
cause marketing
marketing
planned shopping center
3. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
import quotas
field selling
intergrated marketing communications
reminder advertising
4. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
first mover strategy
Maslow's hierarchy of needs
promotion
marketing mix
5. Series of different but related ads that use a single theme and appear in different media within a specified time period
opinion leaders
social responsibility
consumer orientation
advertising campaign
6. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
corporate website
environmental management
wheel of retailing
value pricing
7. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
import quotas
sales promotion
differentiated marketing
trademark
8. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
product-related segmentation
spreadsheet analysis
business products
frequency marketing
9. Purchasing foreign goods and services
customer relationship management (CRM)
importing
skimming pricing strategies
convenience products
10. Intangible products that firms buy to facilitate their production and operating processes
convenience products
strategic plan
business services
consumer innovator
11. Sales presentations made at prospective customer's' locations on a face-to- face basis
breakeven analysis
North American Industry Classification System - NAICS
physical distribution
field selling
12. Process of selecting survey respondents or research participants
supply chain
sampling
interactive marketing
planned shopping center
13. Movement of goods and services from producers to customers
evoked set
distribution
attitudes
Profit Impact of Market Strategies (PIMS) project
14. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
social responsibility
physical distribution
mission
customary prices
15. Segmenting a business-to-business market based on how industrial purchasers will use the product
electronic storefront
psychological pricing
end-use application segmentation
adoption process
16. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
price
social-cultural environment
event marketing
list price
17. Previously published information
secondary data
environmental scanning
wholesing intermediary
consumer behavior
18. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
vertical marketing system (VMS)
product advertising
business plan
focus group
19. People who purchase new products almost as soon as the products reach the market
convenience products
consumer innovator
category management
countertrade
20. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
pushing strategy
global sourcing
franchise
product line
21. Single brand name that identifies several related products
family brand
economic environment
geographic segmentation
sampling
22. Products bought by ultimate consumers for personal use
cause marketing
North American Free Trade Agreement (NAFTA)
consumer products
relationship marketing
23. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
wholesing intermediary
place marketing
affinity marketing
adoption process
24. Form of exporting whereby goods and services are bartered rather than sold for cash
strategic plan
countertrade
product-related segmentation
green marketing
25. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
team selling
North American Industry Classification System - NAICS
fair-trade laws
promotional mix
26. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
Robinson-Patman Act
World Trade Organization (WTO)
public relations
consumer innovator
27. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
planned shopping center
interpretative research
tariff
target-return objective
28. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
SWOT analysis
primary data
economic environment
pulling strategy
29. Intangible tasks that satisfy the needs of consumer and business users
electronic storefront
product line
services
marketing ethics
30. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
advertising agency
advertising campaign
sales promotion
convenience products
31. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
fair-trade laws
search marketing
product maximization
wheel of retailing
32. Traditional prices that customers expect to pay for certain goods and services
scrambled merchandising
customary prices
exploratory research
markdown
33. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price
first mover strategy
persuasive advertising
comparitive advertising
market price
34. Brand for which the owner claims exclusive legal protection
consumer products
distribution
retailing
trademark
35. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
tactical planning
marketing myopia
frequency marketing
elasticity
36. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
cobranding
b2b marketing
marketing research
marketing myopia
37. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
brand name
marketing ethics
pushing strategy
cannibalization
38. Imbalance between a consumer's actual and desired states
customer relationship management (CRM)
product-related segmentation
allowance
need
39. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
brand
interactive marketing
breakeven analysis
political-legal environment
40. Values - beliefs - preferences - and tastes handed down from one generation to the next
culture
economic environment
vertical marketing system (VMS)
importing
41. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
consumer products
generic products
attitudes
wholesaler
42. Product destined for use by ultimate consumers
buying center
consumer product (B2C)
logistics
order processing
43. Cooperative agreement in which two businesses jointly market each other's product
opinion leaders
corporate website
Robinson-Patman Act
comarketing
44. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
brand insistence
person marketing
search marketing
product line
45. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
motive
political-legal environment
environmental scanning
direct marketing
46. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
supply chain
competitive environment
cross-promotion
cannibalization
47. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
e-marketing
total quality management
b2b marketing
Porter's Five Forces
48. Trendsetters who purchase new products before others in a group and then influence others in thier purchases
inside selling
exporting
opinion leaders
convenience products
49. Dominant and controlling member of a marketing channel
strategic window
channel captain
comparitive advertising
geographic segmentation
50. Affiliation of 2 or more companies that help each other achieve common goals
competitive environment
partnership
business to business product
organization marketing
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