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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specified deduction from a list price - including a trade-in or promotional allowance






2. Amount by which a retailer reduces the original selling price of a product






3. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






4. Intangible tasks that satisfy the needs of consumer and business users






5. Percentage of people presented with a banner ad who click on it






6. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






7. Product destined for use by ultimate consumers






8. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






9. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






10. Traditional prices that customers expect to pay for certain goods and services






11. Process of selecting survey respondents or research participants






12. Purchasing goods and services from suppliers worldwide






13. Measure of responsiveness of purchasers and suppliers to a change in price






14. Movement of goods and services from producers to customers






15. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






16. Use of the internet for business transactions between organizations






17. International trade accord that has helped reduce world tariffs






18. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






19. Hiring workers to do jobs from their homes






20. Process by which new goods or services are accepted in the marketplace






21. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






22. Single brand name that identifies several related products






23. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






24. Sales presentations made at prospective customer's' locations on a face-to- face basis






25. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






26. Series of different but related ads that use a single theme and appear in different media within a specified time period






27. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






28. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






29. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






30. Segmenting a business-to-business market based on how industrial purchasers will use the product






31. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






32. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






33. Group of retail stores planned - coordinated - and marketed as a unit






34. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






35. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






36. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






37. Series of related products offered by one company






38. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






39. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






40. Imbalance between a consumer's actual and desired states






41. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






42. Popular name for junk email






43. Using outside vendors to provide goods and services formerly produced in-house






44. Sample that involves personal judgement somehwere in the selection process






45. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






46. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






47. Purchasing foreign goods and services






48. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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49. Intangible products that firms buy to facilitate their production and operating processes






50. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner







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