Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Want-satisfying power of a good or service






2. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






3. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






4. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






5. Affiliation of 2 or more companies that help each other achieve common goals






6. Specified deduction from a list price - including a trade-in or promotional allowance






7. Process of reducing consumer demand for a good or service to a level that the firm can supply






8. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






9. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






10. Hiring workers to do jobs from their homes






11. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






12. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






13. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






14. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






15. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






16. Selling by phone - mail - and electronic commerce






17. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






18. Sample that involves personal judgement somehwere in the selection process






19. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






20. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






21. Price of one nation's currency in terms of another country's currency






22. Use of the internet for business transactions between organizations






23. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






24. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






25. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






26. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






27. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






28. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






29. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






30. Products bought by ultimate consumers for personal use






31. Progression of a product through introduction - growth - maturity - and decline stages






32. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






33. Movement of goods and services from producers to customers






34. Coordination of all promotional activities to produce a unified - customer-focused promotional message






35. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






36. Process of coordinating the flow of information - goods - and services among members of the distribution channel






37. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






38. Company website that sells products to customers






39. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






40. Established price normally quoted to potential buyers






41. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






42. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






43. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






44. Series of related products offered by one company






45. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






46. Brand name owned by a manufacturer or other producer

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


47. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






48. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






49. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






50. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together