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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specified deduction from a list price - including a trade-in or promotional allowance
wheel of retailing
person marketing
allowance
AIDA concept
2. Amount by which a retailer reduces the original selling price of a product
markdown
consumer orientation
value pricing
radio frequency identification (RFID)
3. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
spam
focus group
phishing
frequency marketing
4. Intangible tasks that satisfy the needs of consumer and business users
services
value pricing
manufacturer's brand
electronic storefront
5. Percentage of people presented with a banner ad who click on it
click through rate
b2c e-marketing (business to consumer)
supply-chain management
breakeven analysis
6. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
comparitive advertising
person marketing
psychographic segmentation
psychological pricing
7. Product destined for use by ultimate consumers
foreign licensing
consumer product (B2C)
marketing mix
adoption process
8. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
intergrated marketing communications
organization marketing
strategic window
psychological pricing
9. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
intermodal operations
undifferentiated marketing
business products
nonprobability sampling
10. Traditional prices that customers expect to pay for certain goods and services
mission
customary prices
perception
spreadsheet analysis
11. Process of selecting survey respondents or research participants
European Union (EU)
sampling
missionary selling
consumer products
12. Purchasing goods and services from suppliers worldwide
phishing
European Union (EU)
global sourcing
advertising
13. Measure of responsiveness of purchasers and suppliers to a change in price
trade industries
elasticity
broker
attitudes
14. Movement of goods and services from producers to customers
distribution
sponsorship
exclusive distribution
social responsibility
15. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
physical distribution
trade industries
sponsorship
radio frequency identification (RFID)
16. Use of the internet for business transactions between organizations
World Trade Organization (WTO)
b2b e-marketing (business to business)
brand name
markup
17. International trade accord that has helped reduce world tariffs
category management
General Agreement on Tariffs and Trade (GATT)
supply chain
promotional pricing
18. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
product
sales promotion
customary prices
frequency marketing
19. Hiring workers to do jobs from their homes
electronic storefront
brand
homeshoring
consumerism
20. Process by which new goods or services are accepted in the marketplace
importing
affinity marketing
cobranding
diffusion process
21. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
market price
e-marketing
direct marketing
brand name
22. Single brand name that identifies several related products
political-legal environment
nearshoring
family brand
consumer behavior
23. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
evoked set
yield management
global sourcing
supply chain
24. Sales presentations made at prospective customer's' locations on a face-to- face basis
diffusion process
informative advertising
field selling
sponsorship
25. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
modified breakeven analysis
generic products
marketing
vertical marketing system (VMS)
26. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
pushing strategy
strategic planning
cross-promotion
27. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
strategic plan
physical distribution
creative selling
nonprobability sampling
28. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
reference groups
price
brand extension
bottom line
29. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
cobranding
institutional advertising
global sourcing
person marketing
30. Segmenting a business-to-business market based on how industrial purchasers will use the product
end-use application segmentation
comparitive advertising
North American Industry Classification System - NAICS
selective distribution
31. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
The BCG Matrix
spam
competitive environment
strategic planning
32. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
list price
leader pricing
marketing myopia
marketing mix
33. Group of retail stores planned - coordinated - and marketed as a unit
reminder advertising
cause marketing
business products
planned shopping center
34. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
database marketing
market segmentation
total quality management
supply-chain management
35. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
North American Industry Classification System - NAICS
advertising
competitive environment
consumerism
36. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
e-business
spam
consumer orientation
breakeven analysis
37. Series of related products offered by one company
product line
marketing (distribution) channel
North American Industry Classification System - NAICS
bottom line
38. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
import quotas
corporate website
undifferentiated marketing
North American Free Trade Agreement (NAFTA)
39. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
economic environment
brand name
countertrade
strategic business units (SBU's)
40. Imbalance between a consumer's actual and desired states
promotional pricing
need
yield management
database marketing
41. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
goods
electronic storefront
vendor-managed inventory (VMI)
person marketing
42. Popular name for junk email
spam
electronic storefront
diffusion process
exclusive distribution
43. Using outside vendors to provide goods and services formerly produced in-house
cannibalization
tariff
diffusion process
outsourcing
44. Sample that involves personal judgement somehwere in the selection process
competitive environment
import quotas
nonprobability sampling
shopping products
45. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
North American Industry Classification System - NAICS
e-marketing
field selling
consumer product (B2C)
46. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
environmental scanning
product-line pricing
comarketing
loss leader
47. Purchasing foreign goods and services
category management
importing
spreadsheet analysis
brand insistence
48. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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49. Intangible products that firms buy to facilitate their production and operating processes
probability sample
interpretative research
first mover strategy
business services
50. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
marketing ethics
loss leader
strategic plan
first mover strategy
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