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CLEP Marketing
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Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of physical chacterisitics and amenities that contribute to a store's image
supply chain
wholesaler
homeshoring
atmospherics
2. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
World Trade Organization (WTO)
cooperative advertising
consumerism
reference groups
3. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
probability sample
social-cultural environment
intermodal operations
need
4. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
value pricing
adoption process
importing
learning
5. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
diffusion process
vertical marketing system (VMS)
supply-chain management
wheel of retailing
6. Marketing information system component that links a decision marketer with relevant databases and analysis tools
total quality management
social-cultural environment
manufacturers' representative
marketing decision support system (MDSS)
7. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
reference groups
marketing decision support system (MDSS)
advertising agency
sampling
8. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
Robinson-Patman Act
intensive distribution
transaction based marketing
planning
9. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
affinity marketing
interpretative research
logistics
creative selling
10. Purchasing goods and services from suppliers worldwide
global sourcing
order processing
total quality management
services
11. Division of the total market into smaller - relatively homogenous groups
marketing communications
scrambled merchandising
pushing strategy
market segmentation
12. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
strategic planning
culture
cross-promotion
attitudes
13. Form of exporting whereby goods and services are bartered rather than sold for cash
exploratory research
countertrade
interpretative research
fair-trade laws
14. Short for web log-- an online journal for an individual or organization
computer-based segmentation
spam
blog
strategic plan
15. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
direct marketing
vendor-managed inventory (VMI)
wholesaler
demographic segmentation
16. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
brand extension
learning
skimming pricing strategies
marketing plan
17. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
marketing
perception
competitive pricing strategy
tactical planning
18. Hiring workers to do jobs from their homes
homeshoring
person marketing
convenience products
consumer rights
19. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
e-marketing
product-line pricing
over-the-counter selling
social-cultural environment
20. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
order processing
mission
consumer product (B2C)
marketing communications
21. Consumer awareness and identification of a brand
The BCG Matrix
North American Free Trade Agreement (NAFTA)
demarketing
brand recognition
22. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
place marketing
computer-based segmentation
foreign licensing
stock-keeping unit
23. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
breakeven analysis
retail convergence
importing
demarketing
24. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
trademark
direct marketing
informative advertising
customer relationship management (CRM)
25. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
channel captain
frequency marketing
cooperative advertising
product advertising
26. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
AIDA concept
strategic planning
breakeven analysis
creative selling
27. Measure of responsiveness of purchasers and suppliers to a change in price
social-cultural environment
opinion leaders
foreign licensing
elasticity
28. Sample that gives every member of the population a chance of being selected
economic environment
probability sample
positioning
breakeven analysis
29. Purchasing foreign goods and services
cause marketing
psychological pricing
import quotas
importing
30. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
relationship marketing
advertising campaign
product
primary data
31. Process of collecting and using information for marketing decision making
direct marketing
persuasive advertising
distribution
marketing research
32. Person's multifaceted picture of himself or herself
primary data
electronic data interchange (EDI)
end-use application segmentation
self concept
33. Features that a consumer considers in chosing among alternatives
Porter's Five Forces
customer relationship management (CRM)
team selling
evaluative criteria
34. Progression of a product through introduction - growth - maturity - and decline stages
direct marketing
product life cycle
promotion
list price
35. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
Robinson-Patman Act
Profit Impact of Market Strategies (PIMS) project
cobranding
modified breakeven analysis
36. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
marketing myopia
marketing communications
promotional mix
buying center
37. Promotional effort by the seller directed to members of the marketing channel rather than final users
pushing strategy
cognitive dissonance
creative selling
countertrade
38. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
product
cognitive dissonance
cobranding
product advertising
39. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
demographic segmentation
publicity
fair-trade laws
countertrade
40. Firm whose marketing specialists help advertisers plan and prepare advertisements
cross-promotion
advertising agency
consumer behavior
markup
41. Firm's communications and relationships with its various publics
affinity marketing
click through rate
exclusive distribution
public relations
42. State laws requiring sellers to maintain minimum prices for comparable merchandise
demarketing
reminder advertising
cause marketing
unfair-trade laws
43. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
services
global sourcing
economic environment
The BCG Matrix
44. Products bought by ultimate consumers for personal use
trademark
reference groups
consumer products
radio frequency identification (RFID)
45. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
public relations
brand equity
spam
publicity
46. Movement of high-wage jobs from one country to lower-cost overseas locations
value pricing
offshoring
retailing
primary data
47. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
advertising
vertical marketing system (VMS)
vendor-managed inventory (VMI)
cooperative advertising
48. Intangible tasks that satisfy the needs of consumer and business users
modified breakeven analysis
public relations
services
utility
49. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
product maximization
sales promotion
marketing mix
brand name
50. Want-satisfying power of a good or service
General Agreement on Tariffs and Trade (GATT)
person marketing
utility
marketing
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