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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
product-related segmentation
attitudes
nearshoring
advertising
2. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
environmental management
missionary selling
marketing mix
market segmentation
3. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
marketing plan
retail convergence
customary prices
reminder advertising
4. Dominant and controlling member of a marketing channel
wholesaler
channel captain
trade industries
promotional mix
5. Movement of goods and services from producers to customers
product
public relations
business to business product
distribution
6. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
breakeven analysis
primary data
reseller
planned shopping center
7. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves
family brand
personal selling
target-return objective
micromarketing
8. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
value pricing
exploratory research
micromarketing
product advertising
9. Retailing practice of combining dissimilar product lines to boost sales volume
scrambled merchandising
unfair-trade laws
diffusion process
cooperative advertising
10. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
guerrilla marketing
strategic window
exploratory research
shopping products
11. Identification and marketing of a social issue - cause - or idea to selected target markets
competitive environment
skimming pricing strategies
market price
cause marketing
12. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
strategic business units (SBU's)
attitudes
loss leader
wheel of retailing
13. Amount by which a retailer reduces the original selling price of a product
markdown
end-use application segmentation
database marketing
atmospherics
14. Products bought by ultimate consumers for personal use
exclusive distribution
list price
electronic storefront
consumer products
15. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
nearshoring
trade industries
spam
order processing
16. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
promotion
promotional pricing
marketing plan
demarketing
17. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
unfair-trade laws
geographic segmentation
perception
18. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
psychological pricing
technological environment
Robinson-Patman Act
business to business product
19. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
strategic alliance
cognitive dissonance
environmental management
event marketing
20. Distribution of a product through all available channels
family brand
fair-trade laws
wholesaler
intensive distribution
21. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
advertising campaign
phishing
import quotas
exploratory research
22. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
reference groups
diffusion process
opinion leaders
leader pricing
23. Tax levied against imported goods
tariff
total quality management
exchange rate
inside selling
24. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
economic environment
European Union (EU)
relationship selling
nonprobability sampling
25. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
unfair-trade laws
sampling
motive
intermodal operations
26. Form of exporting whereby goods and services are bartered rather than sold for cash
countertrade
unfair-trade laws
foreign licensing
importing
27. Affiliation of 2 or more companies that help each other achieve common goals
product line
manufacturers' representative
business to business product
partnership
28. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
demographic segmentation
vendor-managed inventory (VMI)
product maximization
trademark
29. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
cognitive dissonance
nonprobability sampling
product maximization
30. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
probability sample
vertical marketing system (VMS)
marketing myopia
need
31. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
Eight Universal Marketing functions
commercial market
consumer innovator
bottom line
32. International trade accord that has helped reduce world tariffs
customer relationship management (CRM)
General Agreement on Tariffs and Trade (GATT)
cause marketing
Porter's Five Forces
33. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
creative selling
inside selling
relationship marketing
marketing mix
34. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
product maximization
creative selling
cognitive dissonance
electronic storefront
35. Segmenting a business-to-business market based on how industrial purchasers will use the product
positioning
marketing plan
organization marketing
end-use application segmentation
36. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
strategic planning
e-marketing
guerrilla marketing
brand
37. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
blog
interpretative research
wholesing intermediary
psychological pricing
38. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
consultative selling
relationship selling
team selling
39. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
manufacturers' representative
business services
social responsibility
order processing
40. Amount that a retailer adds to the cost of a product to determine its selling price
affinity marketing
trade industries
psychological pricing
markup
41. Person's multifaceted picture of himself or herself
social-cultural environment
planned shopping center
self concept
bundle pricing
42. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
over-the-counter selling
supply-chain management
nearshoring
import quotas
43. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
affinity marketing
General Agreement on Tariffs and Trade (GATT)
strategic window
bundle pricing
44. Marketing intermediaries that operate in the trade sector
reseller
spam
pulling strategy
missionary selling
45. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
wholesaler
generic products
mission
positioning
46. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
environmental management
category management
second mover strategy
sponsorship
47. Loss of sales of an existing product due to competition from a new product in the same line
database marketing
brand name
buying center
cannibalization
48. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
search marketing
publicity
social-cultural environment
supply-chain management
49. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
attitudes
markup
category management
family brand
50. Division of the total market into smaller - relatively homogenous groups
public relations
exchange rate
exclusive distribution
market segmentation