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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
inside selling
consumer behavior
marketing
need
2. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
marketing myopia
channel captain
end-use application segmentation
family brand
3. Use of the internet for business transactions between organizations
product life cycle
exploratory research
b2b e-marketing (business to business)
homeshoring
4. Specified deduction from a list price - including a trade-in or promotional allowance
import quotas
trade industries
allowance
breakeven analysis
5. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
Eight Universal Marketing functions
interactive marketing
AIDA concept
vendor-managed inventory (VMI)
6. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
product maximization
mission
buying center
culture
7. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
importing
competitive environment
vertical marketing system (VMS)
marketing mix
8. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
North American Industry Classification System - NAICS
lifetime value of a customer
retail convergence
exploratory research
9. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
importing
consultative selling
product advertising
European Union (EU)
10. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
fair-trade laws
leader pricing
sales promotion
intensive distribution
11. Affiliation of 2 or more companies that help each other achieve common goals
electronic data interchange (EDI)
brand extension
consumer behavior
partnership
12. Detailed description of the resources and actions needed to achieve stated marketing objectives
consultative selling
marketing plan
European Union (EU)
generic products
13. Production - promotion - and reclamation of environmentally sensitive products
database marketing
pushing strategy
attitudes
green marketing
14. Progression of a product through introduction - growth - maturity - and decline stages
product life cycle
elasticity
stock-keeping unit
reseller
15. Marketing intermediaries that operate in the trade sector
homeshoring
exchange process
reseller
culture
16. Placing a product at a certain point or location within a marketin the minds of prospective buyers
utility
b2b e-marketing (business to business)
positioning
electronic data interchange (EDI)
17. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
strategic business units (SBU's)
countertrade
cause marketing
undifferentiated marketing
18. Products characterized by plain labels - no advertising - and the absence of brand names
comarketing
markdown
generic products
psychographic segmentation
19. Tangible products that customers can see - hear - smell - taste - or touch
guerrilla marketing
b2b e-marketing (business to business)
goods
diffusion process
20. Marketing of sporting - cultural - and charitable activities to selected target markets
event marketing
nearshoring
electronic storefront
strategic plan
21. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
click through rate
business to business product
target-return objective
goods
22. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
tactical planning
brand insistence
homeshoring
consumerism
23. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
market segmentation
skimming pricing strategies
electronic storefront
value pricing
24. Sample that gives every member of the population a chance of being selected
probability sample
lifetime value of a customer
interactive marketing
manufacturer's brand
25. Number of alternatives that a consumer actually considers in making a purchase decision
evoked set
marketing decision support system (MDSS)
person marketing
product line
26. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
corporate website
physical distribution
Robinson-Patman Act
relationship marketing
27. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
promotional mix
exchange rate
personal selling
buying center
28. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
first mover strategy
b2c e-marketing (business to consumer)
advertising
29. Marketing information system component that links a decision marketer with relevant databases and analysis tools
publicity
phishing
marketing decision support system (MDSS)
convenience products
30. Sample that involves personal judgement somehwere in the selection process
marketing plan
wheel of retailing
search marketing
nonprobability sampling
31. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
perception
wheel of retailing
commercial market
marketing communications
32. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
trade industries
homeshoring
brand equity
team selling
33. Added value that a respected - well-known brand name gives to a product in the marketplace
evoked set
brand equity
global sourcing
product life cycle
34. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
marketing decision support system (MDSS)
countertrade
comparitive advertising
cause marketing
35. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs
customary prices
relationship marketing
marketing concept
creative selling
36. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
direct marketing
offshoring
psychological pricing
cooperative advertising
37. Dominant and controlling member of a marketing channel
foreign licensing
channel captain
promotional pricing
cobranding
38. Brand for which the owner claims exclusive legal protection
trademark
outsourcing
relationship marketing
North American Industry Classification System - NAICS
39. Purchasing goods and services from suppliers worldwide
electronic data interchange (EDI)
global sourcing
partnership
reminder advertising
40. Comprehensive term that describes wholesalers as well as agents and brokers
consultative selling
persuasive advertising
wholesing intermediary
strategic business units (SBU's)
41. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
European Union (EU)
consumer product (B2C)
environmental management
focus group
42. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
perception
foreign licensing
business plan
price
43. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
retailing
marketing mix
marketing plan
person marketing
44. Exchange value of a good or service
creative selling
price
broker
business services
45. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
social responsibility
mission
importing
import quotas
46. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
supply chain
promotional mix
pushing strategy
undifferentiated marketing
47. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
place marketing
homeshoring
The BCG Matrix
Profit Impact of Market Strategies (PIMS) project
48. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
franchise
tariff
relationship marketing
demarketing
49. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
bundle pricing
brand name
informative advertising
strategic window
50. Grid that organizes numerical information in a standardized - easily understood format
political-legal environment
spreadsheet analysis
skimming pricing strategies
importing