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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offering within a product line such as a specific size of liquid detergent
cross-promotion
electronic data interchange (EDI)
stock-keeping unit
positioning
2. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
diffusion process
markup
interactive marketing
bottom line
3. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
franchise
search marketing
spam
spreadsheet analysis
4. Form of exporting whereby goods and services are bartered rather than sold for cash
supply chain
geographic segmentation
countertrade
environmental management
5. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
penetration pricing strategy
interactive marketing
category management
need
6. Brand for which the owner claims exclusive legal protection
direct marketing
trademark
scrambled merchandising
utility
7. Selling directly to consumers over the internet
phishing
nearshoring
b2c e-marketing (business to consumer)
culture
8. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
missionary selling
product-line pricing
evaluative criteria
loss leader
9. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
click through rate
strategic plan
goods
electronic storefront
10. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
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11. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
lifetime value of a customer
services
marketing research
learning
12. Short for web log-- an online journal for an individual or organization
tariff
goods
undifferentiated marketing
blog
13. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
homeshoring
promotion
guerrilla marketing
North American Free Trade Agreement (NAFTA)
14. Features that a consumer considers in chosing among alternatives
evaluative criteria
e-marketing
strategic planning
business plan
15. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
North American Industry Classification System - NAICS
interpretative research
database marketing
spam
16. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
over-the-counter selling
convenience products
evoked set
unfair-trade laws
17. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
World Trade Organization (WTO)
channel captain
SWOT analysis
18. Percentage of visitors to a website who make a purchase
mission
secondary data
strategic alliance
conversion rate
19. Firm whose marketing specialists help advertisers plan and prepare advertisements
goods
first mover strategy
social-cultural environment
advertising agency
20. Process of coordinating the flow of information - goods - and services among members of the distribution channel
logistics
marketing decision support system (MDSS)
consumerism
allowance
21. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
cooperative advertising
informative advertising
psychographic segmentation
pushing strategy
22. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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23. Placing a product at a certain point or location within a marketin the minds of prospective buyers
buying center
psychographic segmentation
positioning
differentiated marketing
24. Products characterized by plain labels - no advertising - and the absence of brand names
competitive pricing strategy
generic products
scrambled merchandising
business plan
25. Specified deduction from a list price - including a trade-in or promotional allowance
consumer rights
allowance
utility
b2b marketing
26. Series of related products offered by one company
strategic plan
product line
business products
reminder advertising
27. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
The BCG Matrix
conversion rate
database marketing
brand extension
28. Physiological - safety - social/belongingness - esteem needs - self-actualization
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29. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
competitive environment
technological environment
consultative selling
direct marketing
30. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
b2b e-marketing (business to business)
exchange rate
business products
consumer rights
31. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
channel captain
direct marketing
broker
person marketing
32. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
differentiated marketing
competitive pricing strategy
brand equity
wheel of retailing
33. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
focus group
strategic plan
European Union (EU)
creative selling
34. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
consumerism
shopping products
World Trade Organization (WTO)
e-marketing
35. Previously published information
price
corporate website
secondary data
wholesaler
36. State laws requiring sellers to maintain minimum prices for comparable merchandise
unfair-trade laws
primary data
brand insistence
value pricing
37. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
cross-promotion
sponsorship
inside selling
customary prices
38. Offering two or more complementary products and selling them for a single price
outsourcing
markdown
intergrated marketing communications
bundle pricing
39. Products that consumers purchase after comparing competing offerings
shopping products
strategic window
pulling strategy
marketing ethics
40. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
advertising
product line
consumer products
self concept
41. Segmenting a business-to-business market based on how industrial purchasers will use the product
positioning
end-use application segmentation
price
personal selling
42. Consumer refusal of alternatives and extensive search for desired merchandise
culture
trade industries
North American Free Trade Agreement (NAFTA)
brand insistence
43. Sample that gives every member of the population a chance of being selected
affinity marketing
selective distribution
customer relationship management (CRM)
probability sample
44. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
strategic plan
publicity
exploratory research
comarketing
45. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
outsourcing
European Union (EU)
SWOT analysis
advertising
46. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
outsourcing
wholesing intermediary
customer relationship management (CRM)
differentiated marketing
47. Marketing of sporting - cultural - and charitable activities to selected target markets
focus group
event marketing
public relations
channel captain
48. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
intergrated marketing communications
electronic data interchange (EDI)
competitive environment
institutional advertising
49. Marketing intermediaries that operate in the trade sector
channel captain
positioning
importing
reseller
50. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
strategic window
undifferentiated marketing
informative advertising
product
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