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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






2. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






3. Form of exporting whereby goods and services are bartered rather than sold for cash






4. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






5. Movement of high-wage jobs from one country to lower-cost overseas locations






6. Marketing domestically produced goods and services in foreign countries






7. Coordination of all promotional activities to produce a unified - customer-focused promotional message






8. Previously published information






9. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






10. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






11. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






12. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






13. Intangible products that firms buy to facilitate their production and operating processes






14. Company website that sells products to customers






15. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






16. Distribution of a product through a single wholesaler or retailer in a specific geographic region






17. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






18. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






19. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






20. Retailing practice of combining dissimilar product lines to boost sales volume






21. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






22. Hiring workers to do jobs from their homes






23. Estimate of a firm's revenue for a specified future period






24. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






25. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






26. Tangible products that customers can see - hear - smell - taste - or touch






27. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






28. Affiliation of 2 or more companies that help each other achieve common goals






29. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






30. Brand for which the owner claims exclusive legal protection






31. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






32. Product destined for use by ultimate consumers






33. International trade accord that has helped reduce world tariffs






34. Marketing intermediaries that operate in the trade sector






35. Consumer reliance on previous experiences with a product to choose that product again






36. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






37. Short for web log-- an online journal for an individual or organization






38. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






39. Movement of goods and services from producers to customers






40. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






41. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






42. Products bought by ultimate consumers for personal use






43. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






44. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






45. Promotional effort by the seller directed to members of the marketing channel rather than final users






46. Process of collecting information about the external environment to identify and interpret potential trends






47. Detailed description of the resources and actions needed to achieve stated marketing objectives






48. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






49. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






50. Activities involved in selling merchandise to ultimate consumers







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Can you answer 50 questions in 15 minutes?


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