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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






2. Price of one nation's currency in terms of another country's currency






3. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






4. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






5. Products bought by ultimate consumers for personal use






6. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






7. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






8. Firm whose marketing specialists help advertisers plan and prepare advertisements






9. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






10. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






11. Person's multifaceted picture of himself or herself






12. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






13. Products characterized by plain labels - no advertising - and the absence of brand names






14. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






15. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






16. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






17. Placing a product at a certain point or location within a marketin the minds of prospective buyers






18. International trade accord that has helped reduce world tariffs






19. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






20. Accord removing trade barriers between Canada - Mexico - and the US






21. Specified deduction from a list price - including a trade-in or promotional allowance






22. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






23. Marketing of sporting - cultural - and charitable activities to selected target markets






24. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






25. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






26. Computer-to-computer exchanges of invoices - orders - and other business documents






27. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






28. Intangible tasks that satisfy the needs of consumer and business users






29. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






30. Participants in an organizational buying action A






31. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






32. Purchasing foreign goods and services






33. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






34. Selling directly to consumers over the internet






35. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






36. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






37. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






38. Affiliation of 2 or more companies that help each other achieve common goals






39. Information collected specifically for the investigation at hand






40. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






41. Process by which new goods or services are accepted in the marketplace






42. Percentage of people presented with a banner ad who click on it






43. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






44. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






45. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






46. Number of alternatives that a consumer actually considers in making a purchase decision






47. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






48. Products that consumers purchase after comparing competing offerings






49. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






50. Process through which buyers make purchasing decisions






Can you answer 50 questions in 15 minutes?



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