Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






2. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






3. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






4. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






5. Marketing intermediaries that operate in the trade sector






6. Measure of responsiveness of purchasers and suppliers to a change in price






7. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






8. Added value that a respected - well-known brand name gives to a product in the marketplace






9. Intangible products that firms buy to facilitate their production and operating processes






10. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






11. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






12. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






13. Promotional effort by the seller directed to members of the marketing channel rather than final users






14. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






15. Moving jobs to vendors in countries close to the businesses home country






16. Accord removing trade barriers between Canada - Mexico - and the US






17. Process of reducing consumer demand for a good or service to a level that the firm can supply






18. Tax levied against imported goods






19. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






20. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






21. Person's multifaceted picture of himself or herself






22. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






23. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






24. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






25. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






26. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






27. Product destined for use by ultimate consumers






28. Distribution of a product through a single wholesaler or retailer in a specific geographic region






29. Marketing domestically produced goods and services in foreign countries






30. Intangible tasks that satisfy the needs of consumer and business users






31. Single brand name that identifies several related products






32. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






33. Consumer refusal of alternatives and extensive search for desired merchandise






34. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






35. Sample that gives every member of the population a chance of being selected






36. Combination of physical chacterisitics and amenities that contribute to a store's image






37. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






38. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






39. Exchange value of a good or service






40. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






41. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






42. Affiliation of 2 or more companies that help each other achieve common goals






43. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






44. Use of the internet for business transactions between organizations






45. Identification and marketing of a social issue - cause - or idea to selected target markets






46. Strategy of attaching a popular brand name to a new product in an unrelated product category






47. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






48. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






49. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






50. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity