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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using outside vendors to provide goods and services formerly produced in-house
strategic window
outsourcing
retail convergence
promotional mix
2. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
wholesaler
planning
unfair-trade laws
scrambled merchandising
3. Group of retail stores planned - coordinated - and marketed as a unit
goods
sampling
nonprobability sampling
planned shopping center
4. Dominant and controlling member of a marketing channel
channel captain
homeshoring
exchange process
missionary selling
5. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
global sourcing
marketing web site
vertical marketing system (VMS)
nearshoring
6. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
positioning
differentiated marketing
services
reminder advertising
7. Price of one nation's currency in terms of another country's currency
exchange rate
reseller
AIDA concept
undifferentiated marketing
8. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
missionary selling
evoked set
marketing
reminder advertising
9. Products that consumers purchase after comparing competing offerings
shopping products
direct marketing
product maximization
franchise
10. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
supply-chain management
competitive environment
franchise
SWOT analysis
11. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
differentiated marketing
trade industries
manufacturers' representative
Porter's Five Forces
12. Detailed description of the resources and actions needed to achieve stated marketing objectives
exclusive distribution
exchange process
consumer rights
marketing plan
13. Amount by which a retailer reduces the original selling price of a product
technological environment
markdown
b2b marketing
brand name
14. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
list price
cobranding
e-marketing
product-line pricing
15. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
consumer behavior
business services
adoption process
supply chain
16. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
World Trade Organization (WTO)
team selling
publicity
Maslow's hierarchy of needs
17. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
marketing myopia
Robinson-Patman Act
North American Industry Classification System - NAICS
pulling strategy
18. Values - beliefs - preferences - and tastes handed down from one generation to the next
electronic storefront
culture
business services
scrambled merchandising
19. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
loss leader
competitive pricing strategy
promotion
inside selling
20. Firm whose marketing specialists help advertisers plan and prepare advertisements
strategic alliance
marketing decision support system (MDSS)
consumer rights
advertising agency
21. Person's multifaceted picture of himself or herself
elasticity
Robinson-Patman Act
advertising
self concept
22. Planning that guides the implementation of activities specified in the strategic plan
tactical planning
family brand
spam
database marketing
23. Use of the internet for business transactions between organizations
b2b e-marketing (business to business)
tariff
SWOT analysis
goods
24. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
corporate website
promotional mix
brand preference
marketing communications
25. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
affinity marketing
vendor-managed inventory (VMI)
spam
psychological pricing
26. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
retail convergence
persuasive advertising
sponsorship
marketing research
27. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
marketing concept
North American Free Trade Agreement (NAFTA)
competitive environment
pulling strategy
28. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
field selling
electronic storefront
breakeven analysis
marketing plan
29. Cooperative agreement in which two businesses jointly market each other's product
comarketing
differentiated marketing
social-cultural environment
reminder advertising
30. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
institutional advertising
adoption process
commercial market
radio frequency identification (RFID)
31. Production - promotion - and reclamation of environmentally sensitive products
green marketing
product advertising
atmospherics
geographic segmentation
32. Series of related products offered by one company
consumer product (B2C)
brand preference
product line
foreign licensing
33. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
electronic data interchange (EDI)
pulling strategy
yield management
publicity
34. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
unfair-trade laws
Profit Impact of Market Strategies (PIMS) project
family brand
foreign licensing
35. Retailing practice of combining dissimilar product lines to boost sales volume
scrambled merchandising
physical distribution
business products
reference groups
36. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
consumer orientation
attitudes
differentiated marketing
marketing mix
37. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
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38. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
consumer rights
phishing
publicity
atmospherics
39. Marketing domestically produced goods and services in foreign countries
perception
exporting
probability sample
personal selling
40. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
consumer innovator
guerrilla marketing
relationship selling
marketing plan
41. Marketers' standards of conduct and moral values
countertrade
culture
marketing ethics
import quotas
42. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
bundle pricing
cause marketing
first mover strategy
brand
43. Marketing intermediaries that operate in the trade sector
reseller
tactical planning
culture
interpretative research
44. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
first mover strategy
inside selling
wheel of retailing
Profit Impact of Market Strategies (PIMS) project
45. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
radio frequency identification (RFID)
motive
b2b marketing
AIDA concept
46. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
physical distribution
target-return objective
importing
cause marketing
47. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
cooperative advertising
retailing
leader pricing
value pricing
48. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
vertical marketing system (VMS)
psychological pricing
cause marketing
brand recognition
49. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
relationship marketing
order processing
direct marketing
evoked set
50. Process of collecting and using information for marketing decision making
retailing
marketing ethics
marketing research
learning