SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
opinion leaders
computer-based segmentation
yield management
marketing
2. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
exchange process
loss leader
consumerism
search marketing
3. Form of exporting whereby goods and services are bartered rather than sold for cash
countertrade
phishing
physical distribution
World Trade Organization (WTO)
4. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
physical distribution
psychological pricing
radio frequency identification (RFID)
North American Industry Classification System - NAICS
5. Movement of high-wage jobs from one country to lower-cost overseas locations
offshoring
promotion
manufacturers' representative
leader pricing
6. Marketing domestically produced goods and services in foreign countries
exporting
e-business
green marketing
over-the-counter selling
7. Coordination of all promotional activities to produce a unified - customer-focused promotional message
brand equity
environmental management
business services
intergrated marketing communications
8. Previously published information
import quotas
self concept
selective distribution
secondary data
9. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
channel captain
nonprobability sampling
cognitive dissonance
frequency marketing
10. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
conversion rate
spreadsheet analysis
interactive marketing
relationship marketing
11. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
probability sample
broker
social responsibility
cobranding
12. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
product-line pricing
utility
demographic segmentation
distribution
13. Intangible products that firms buy to facilitate their production and operating processes
business services
product advertising
sales promotion
exclusive distribution
14. Company website that sells products to customers
consumer product (B2C)
Maslow's hierarchy of needs
evaluative criteria
electronic storefront
15. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
culture
mission
direct marketing
manufacturers' representative
16. Distribution of a product through a single wholesaler or retailer in a specific geographic region
penetration pricing strategy
institutional advertising
product maximization
exclusive distribution
17. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
list price
atmospherics
reminder advertising
event marketing
18. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
intergrated marketing communications
environmental management
social responsibility
marketing concept
19. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
strategic planning
phishing
cognitive dissonance
economic environment
20. Retailing practice of combining dissimilar product lines to boost sales volume
political-legal environment
advertising agency
scrambled merchandising
foreign licensing
21. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
inside selling
marketing (distribution) channel
Eight Universal Marketing functions
personal selling
22. Hiring workers to do jobs from their homes
homeshoring
target-return objective
opinion leaders
physical distribution
23. Estimate of a firm's revenue for a specified future period
modified breakeven analysis
consultative selling
sales forecast
wholesaler
24. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
direct marketing
pulling strategy
brand insistence
consumer orientation
25. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
leader pricing
business services
promotional mix
outsourcing
26. Tangible products that customers can see - hear - smell - taste - or touch
cognitive dissonance
vertical marketing system (VMS)
advertising
goods
27. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
search marketing
psychological pricing
relationship marketing
intermodal operations
28. Affiliation of 2 or more companies that help each other achieve common goals
micromarketing
institutional advertising
consumer products
partnership
29. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
total quality management
marketing mix
need
services
30. Brand for which the owner claims exclusive legal protection
product-related segmentation
pushing strategy
trademark
modified breakeven analysis
31. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
end-use application segmentation
relationship selling
value pricing
32. Product destined for use by ultimate consumers
scrambled merchandising
marketing plan
consumer product (B2C)
cobranding
33. International trade accord that has helped reduce world tariffs
brand equity
commercial market
General Agreement on Tariffs and Trade (GATT)
promotional pricing
34. Marketing intermediaries that operate in the trade sector
reseller
relationship marketing
Profit Impact of Market Strategies (PIMS) project
micromarketing
35. Consumer reliance on previous experiences with a product to choose that product again
brand preference
supply chain
total quality management
competitive pricing strategy
36. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
positioning
cross-promotion
penetration pricing strategy
target-return objective
37. Short for web log-- an online journal for an individual or organization
blog
attitudes
sales forecast
franchise
38. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
exchange rate
differentiated marketing
spam
direct marketing
39. Movement of goods and services from producers to customers
exchange rate
first mover strategy
The BCG Matrix
distribution
40. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
brand name
economic environment
persuasive advertising
list price
41. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
advertising campaign
social-cultural environment
b2b marketing
fair-trade laws
42. Products bought by ultimate consumers for personal use
blog
leader pricing
intensive distribution
consumer products
43. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
database marketing
reference groups
buying center
44. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
corporate website
markdown
team selling
buying center
45. Promotional effort by the seller directed to members of the marketing channel rather than final users
marketing myopia
pushing strategy
institutional advertising
bundle pricing
46. Process of collecting information about the external environment to identify and interpret potential trends
consultative selling
environmental scanning
evaluative criteria
strategic alliance
47. Detailed description of the resources and actions needed to achieve stated marketing objectives
marketing plan
import quotas
creative selling
advertising agency
48. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
total quality management
field selling
goods
supply chain
49. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
perception
business plan
markup
value pricing
50. Activities involved in selling merchandise to ultimate consumers
retailing
atmospherics
bundle pricing
elasticity
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests