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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specified deduction from a list price - including a trade-in or promotional allowance
allowance
consumerism
sponsorship
transaction based marketing
2. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
green marketing
General Agreement on Tariffs and Trade (GATT)
sampling
place marketing
3. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
end-use application segmentation
cross-promotion
customary prices
sampling
4. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
consultative selling
Profit Impact of Market Strategies (PIMS) project
cooperative advertising
list price
5. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
b2c e-marketing (business to consumer)
reminder advertising
advertising campaign
promotional mix
6. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
SWOT analysis
value pricing
manufacturers' representative
technological environment
7. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
sponsorship
opinion leaders
political-legal environment
geographic segmentation
8. Process of reducing consumer demand for a good or service to a level that the firm can supply
demarketing
second mover strategy
intergrated marketing communications
loss leader
9. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
market segmentation
marketing concept
markup
strategic window
10. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
Profit Impact of Market Strategies (PIMS) project
adoption process
yield management
interpretative research
11. Progression of a product through introduction - growth - maturity - and decline stages
organization marketing
reseller
e-marketing
product life cycle
12. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
World Trade Organization (WTO)
business products
business services
promotional pricing
13. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
relationship selling
sales promotion
spreadsheet analysis
focus group
14. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
publicity
generic products
penetration pricing strategy
countertrade
15. Hiring workers to do jobs from their homes
stock-keeping unit
partnership
inside selling
homeshoring
16. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
order processing
focus group
consultative selling
generic products
17. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
trade industries
corporate website
exclusive distribution
informative advertising
18. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
manufacturers' representative
category management
tariff
evoked set
19. Company website that sells products to customers
exchange process
total quality management
electronic storefront
price
20. Offering within a product line such as a specific size of liquid detergent
category management
culture
stock-keeping unit
scrambled merchandising
21. Participants in an organizational buying action A
click through rate
supply-chain management
logistics
buying center
22. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
fair-trade laws
economic environment
planned shopping center
retail convergence
23. Loss of sales of an existing product due to competition from a new product in the same line
over-the-counter selling
strategic planning
cannibalization
frequency marketing
24. Retailing practice of combining dissimilar product lines to boost sales volume
b2b marketing
blog
scrambled merchandising
direct marketing
25. Firm whose marketing specialists help advertisers plan and prepare advertisements
intermodal operations
product advertising
advertising agency
advertising
26. Offering two or more complementary products and selling them for a single price
demographic segmentation
cannibalization
bundle pricing
relationship marketing
27. Physiological - safety - social/belongingness - esteem needs - self-actualization
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28. International trade accord that has helped reduce world tariffs
blog
self concept
wholesing intermediary
General Agreement on Tariffs and Trade (GATT)
29. Combination of physical chacterisitics and amenities that contribute to a store's image
strategic window
evoked set
creative selling
atmospherics
30. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
primary data
countertrade
leader pricing
brand recognition
31. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
marketing decision support system (MDSS)
pulling strategy
competitive environment
skimming pricing strategies
32. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
blog
product
global sourcing
marketing
33. Products bought by ultimate consumers for personal use
utility
commercial market
consumer products
radio frequency identification (RFID)
34. Person's multifaceted picture of himself or herself
trade industries
vendor-managed inventory (VMI)
self concept
leader pricing
35. Nonpersonal selling of a particular good or service
Maslow's hierarchy of needs
product advertising
transaction based marketing
intermodal operations
36. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
penetration pricing strategy
consumer behavior
relationship marketing
consumer products
37. Marketing information system component that links a decision marketer with relevant databases and analysis tools
importing
strategic window
marketing decision support system (MDSS)
interactive marketing
38. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
business services
reminder advertising
tactical planning
self concept
39. Using outside vendors to provide goods and services formerly produced in-house
outsourcing
advertising agency
Porter's Five Forces
strategic business units (SBU's)
40. Division of a population into homogenous groups based on thier relationships to the product
over-the-counter selling
marketing web site
stock-keeping unit
product-related segmentation
41. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
goods
manufacturers' representative
promotional pricing
business to business product
42. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
frequency marketing
learning
pushing strategy
corporate website
43. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
unfair-trade laws
nearshoring
attitudes
click through rate
44. Strategy of attaching a popular brand name to a new product in an unrelated product category
micromarketing
environmental scanning
brand extension
sampling
45. Established price normally quoted to potential buyers
partnership
focus group
yield management
list price
46. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
search marketing
mission
blog
social-cultural environment
47. Dominant and controlling member of a marketing channel
broker
green marketing
channel captain
e-marketing
48. Accord removing trade barriers between Canada - Mexico - and the US
over-the-counter selling
scrambled merchandising
North American Free Trade Agreement (NAFTA)
brand name
49. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
foreign licensing
product advertising
wholesaler
product line
50. Computer-to-computer exchanges of invoices - orders - and other business documents
psychographic segmentation
electronic data interchange (EDI)
culture
motive
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