Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






2. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






3. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






4. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






5. Inner state that directs a person toward the goal of satisfying a need






6. Process through which buyers make purchasing decisions






7. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






8. Messages that deal with buyer-seller relationships






9. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






10. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






11. Firm's communications and relationships with its various publics






12. Combination of physical chacterisitics and amenities that contribute to a store's image






13. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






14. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






15. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






16. Coordination of all promotional activities to produce a unified - customer-focused promotional message






17. Single brand name that identifies several related products






18. Short for web log-- an online journal for an individual or organization






19. Production - promotion - and reclamation of environmentally sensitive products






20. Established price normally quoted to potential buyers






21. Consumer awareness and identification of a brand






22. Products bought by ultimate consumers for personal use






23. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






24. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






25. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






26. Using outside vendors to provide goods and services formerly produced in-house






27. Tangible products that customers can see - hear - smell - taste - or touch






28. Promotional effort by the seller directed to members of the marketing channel rather than final users






29. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






30. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






31. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






32. Moving jobs to vendors in countries close to the businesses home country






33. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






34. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






35. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






36. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






37. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






38. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






39. Sales presentations made at prospective customer's' locations on a face-to- face basis






40. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






41. Marketing information system component that links a decision marketer with relevant databases and analysis tools






42. Intangible products that firms buy to facilitate their production and operating processes






43. Participants in an organizational buying action A






44. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






45. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






46. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






47. Movement of high-wage jobs from one country to lower-cost overseas locations






48. Values - beliefs - preferences - and tastes handed down from one generation to the next






49. Selling by phone - mail - and electronic commerce






50. Identification and marketing of a social issue - cause - or idea to selected target markets