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Test your basic knowledge |
CLEP Marketing
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Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
affinity marketing
person marketing
economic environment
list price
2. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
marketing communications
vertical marketing system (VMS)
interpretative research
promotional mix
3. Production - promotion - and reclamation of environmentally sensitive products
b2b e-marketing (business to business)
green marketing
stock-keeping unit
product line
4. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
manufacturer's brand
evaluative criteria
adoption process
secondary data
5. Detailed description of the resources and actions needed to achieve stated marketing objectives
promotion
product maximization
loss leader
marketing plan
6. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
demographic segmentation
convenience products
exchange rate
differentiated marketing
7. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
phishing
e-marketing
supply chain
wholesing intermediary
8. Brand name owned by a manufacturer or other producer
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9. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
fair-trade laws
sponsorship
brand extension
place marketing
10. Imbalance between a consumer's actual and desired states
cooperative advertising
need
product-line pricing
brand preference
11. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
franchise
b2b e-marketing (business to business)
modified breakeven analysis
environmental management
12. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
team selling
offshoring
geographic segmentation
adoption process
13. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
countertrade
learning
General Agreement on Tariffs and Trade (GATT)
consumerism
14. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
need
exclusive distribution
social-cultural environment
retail convergence
15. Dominant and controlling member of a marketing channel
spam
product-related segmentation
scrambled merchandising
channel captain
16. Using outside vendors to provide goods and services formerly produced in-house
organization marketing
outsourcing
cross-promotion
sponsorship
17. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
commercial market
b2b marketing
comarketing
offshoring
18. People who purchase new products almost as soon as the products reach the market
e-business
tariff
consumer innovator
marketing web site
19. Products that consumers purchase after comparing competing offerings
planning
self concept
breakeven analysis
shopping products
20. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
generic products
sampling
marketing myopia
strategic planning
21. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
leader pricing
sales forecast
interpretative research
psychological pricing
22. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
market segmentation
advertising agency
AIDA concept
23. Nonpersonal selling of a particular good or service
b2b e-marketing (business to business)
sales forecast
product advertising
spam
24. Short for web log-- an online journal for an individual or organization
penetration pricing strategy
brand
blog
brand extension
25. Cooperative agreement in which two businesses jointly market each other's product
comarketing
public relations
product maximization
planning
26. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
green marketing
strategic window
unfair-trade laws
manufacturer's brand
27. Purchasing goods and services from suppliers worldwide
marketing research
global sourcing
Robinson-Patman Act
product advertising
28. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
business plan
stock-keeping unit
leader pricing
vertical marketing system (VMS)
29. Progression of a product through introduction - growth - maturity - and decline stages
comparitive advertising
product life cycle
penetration pricing strategy
reminder advertising
30. Tangible products that customers can see - hear - smell - taste - or touch
public relations
supply chain
relationship selling
goods
31. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
missionary selling
marketing communications
person marketing
Maslow's hierarchy of needs
32. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
exchange rate
competitive pricing strategy
cannibalization
strategic planning
33. Offering within a product line such as a specific size of liquid detergent
stock-keeping unit
The BCG Matrix
markdown
demarketing
34. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
advertising agency
vertical marketing system (VMS)
relationship selling
business to business product
35. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
inside selling
end-use application segmentation
vendor-managed inventory (VMI)
strategic plan
36. Hiring workers to do jobs from their homes
homeshoring
secondary data
North American Free Trade Agreement (NAFTA)
persuasive advertising
37. Consumer refusal of alternatives and extensive search for desired merchandise
selective distribution
demographic segmentation
publicity
brand insistence
38. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
technological environment
European Union (EU)
strategic planning
demographic segmentation
39. Traditional prices that customers expect to pay for certain goods and services
scrambled merchandising
reference groups
customary prices
marketing communications
40. Process of selecting survey respondents or research participants
business to business product
sampling
marketing
organization marketing
41. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
database marketing
reminder advertising
consumer product (B2C)
publicity
42. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
global sourcing
persuasive advertising
retailing
leader pricing
43. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
relationship marketing
personal selling
b2b e-marketing (business to business)
countertrade
44. Process of reducing consumer demand for a good or service to a level that the firm can supply
demarketing
consumer behavior
social-cultural environment
advertising agency
45. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
vendor-managed inventory (VMI)
cannibalization
consumer behavior
customer relationship management (CRM)
46. Products characterized by plain labels - no advertising - and the absence of brand names
consumer rights
generic products
strategic window
social responsibility
47. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
Robinson-Patman Act
atmospherics
consumer orientation
breakeven analysis
48. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
manufacturer's brand
consumer rights
over-the-counter selling
comparitive advertising
49. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
intermodal operations
psychographic segmentation
outsourcing
brand extension
50. Inner state that directs a person toward the goal of satisfying a need
markup
motive
buying center
nearshoring
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