Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






2. Sample that gives every member of the population a chance of being selected






3. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






4. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






5. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






6. Tax levied against imported goods






7. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






8. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






9. Comprehensive term that describes wholesalers as well as agents and brokers






10. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






11. Intangible products that firms buy to facilitate their production and operating processes






12. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






13. Marketing information system component that links a decision marketer with relevant databases and analysis tools






14. Segmenting a business-to-business market based on how industrial purchasers will use the product






15. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






16. Process of reducing consumer demand for a good or service to a level that the firm can supply






17. Physiological - safety - social/belongingness - esteem needs - self-actualization

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18. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






19. Retailing practice of combining dissimilar product lines to boost sales volume






20. Purchasing foreign goods and services






21. Selling by phone - mail - and electronic commerce






22. Offering two or more complementary products and selling them for a single price






23. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






24. Short for web log-- an online journal for an individual or organization






25. Established price normally quoted to potential buyers






26. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






27. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






28. Tangible products that customers can see - hear - smell - taste - or touch






29. Brand for which the owner claims exclusive legal protection






30. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






31. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






32. Person's multifaceted picture of himself or herself






33. Features that a consumer considers in chosing among alternatives






34. Use of the internet for business transactions between organizations






35. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

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36. Company website that sells products to customers






37. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






38. Coordination of all promotional activities to produce a unified - customer-focused promotional message






39. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






40. Placing a product at a certain point or location within a marketin the minds of prospective buyers






41. Strategy of attaching a popular brand name to a new product in an unrelated product category






42. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






43. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






44. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






45. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






46. Marketing of sporting - cultural - and charitable activities to selected target markets






47. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






48. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






49. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






50. Imbalance between a consumer's actual and desired states