Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Participants in an organizational buying action A






2. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






3. Moving jobs to vendors in countries close to the businesses home country






4. Division of the total market into smaller - relatively homogenous groups






5. Consumer refusal of alternatives and extensive search for desired merchandise






6. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






7. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






8. Affiliation of 2 or more companies that help each other achieve common goals






9. Estimate of a firm's revenue for a specified future period






10. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






11. Offering within a product line such as a specific size of liquid detergent






12. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






13. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






14. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






15. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






16. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






17. Popular name for junk email






18. Division of an overall market into homogenous groups based on thier location






19. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






20. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






21. Want-satisfying power of a good or service






22. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






23. Imbalance between a consumer's actual and desired states






24. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






25. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






26. Offering two or more complementary products and selling them for a single price






27. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






28. Exchange value of a good or service






29. Sample that involves personal judgement somehwere in the selection process






30. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






31. Cooperative agreement in which two businesses jointly market each other's product






32. Products that consumers purchase after comparing competing offerings






33. Inner state that directs a person toward the goal of satisfying a need






34. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






35. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






36. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






37. Tax levied against imported goods






38. Process of collecting information about the external environment to identify and interpret potential trends






39. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






40. Form of exporting whereby goods and services are bartered rather than sold for cash






41. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






42. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






43. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






44. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






45. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






46. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






47. International trade accord that has helped reduce world tariffs






48. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






49. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






50. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise