SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing domestically produced goods and services in foreign countries
exporting
b2c e-marketing (business to consumer)
strategic planning
evaluative criteria
2. Grid that organizes numerical information in a standardized - easily understood format
over-the-counter selling
publicity
spreadsheet analysis
marketing decision support system (MDSS)
3. Want-satisfying power of a good or service
publicity
utility
marketing decision support system (MDSS)
vendor-managed inventory (VMI)
4. Marketing information system component that links a decision marketer with relevant databases and analysis tools
e-business
sales promotion
Maslow's hierarchy of needs
marketing decision support system (MDSS)
5. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
consumer behavior
strategic plan
loss leader
diffusion process
6. Information collected specifically for the investigation at hand
modified breakeven analysis
primary data
first mover strategy
perception
7. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
marketing communications
marketing (distribution) channel
relationship marketing
8. Purchasing foreign goods and services
selective distribution
comarketing
second mover strategy
importing
9. Marketing of sporting - cultural - and charitable activities to selected target markets
institutional advertising
scrambled merchandising
event marketing
brand insistence
10. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
corporate website
brand preference
reminder advertising
product
11. Computer-to-computer exchanges of invoices - orders - and other business documents
promotion
electronic data interchange (EDI)
environmental management
marketing plan
12. Site whose main purpose is to increase purchases by visitors
consumerism
stock-keeping unit
need
marketing web site
13. Number of alternatives that a consumer actually considers in making a purchase decision
evoked set
primary data
advertising agency
e-business
14. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
marketing communications
sales forecast
direct marketing
convenience products
15. Exchange value of a good or service
consumer product (B2C)
psychological pricing
environmental management
price
16. Popular name for junk email
spreadsheet analysis
goods
spam
marketing ethics
17. Inner state that directs a person toward the goal of satisfying a need
motive
promotion
relationship marketing
AIDA concept
18. Distribution of a product through a limited number of channels
attitudes
wheel of retailing
evoked set
selective distribution
19. Intangible tasks that satisfy the needs of consumer and business users
product-line pricing
services
product advertising
channel captain
20. Movement of high-wage jobs from one country to lower-cost overseas locations
offshoring
differentiated marketing
intergrated marketing communications
reference groups
21. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
public relations
undifferentiated marketing
strategic window
North American Free Trade Agreement (NAFTA)
22. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
retail convergence
distribution
trademark
intergrated marketing communications
23. International trade accord that has helped reduce world tariffs
product maximization
perception
marketing concept
General Agreement on Tariffs and Trade (GATT)
24. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
pulling strategy
database marketing
stock-keeping unit
exclusive distribution
25. Hiring workers to do jobs from their homes
trade industries
brand equity
homeshoring
strategic planning
26. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves
micromarketing
sponsorship
intermodal operations
b2b e-marketing (business to business)
27. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
marketing research
conversion rate
reminder advertising
adoption process
28. Consumer refusal of alternatives and extensive search for desired merchandise
consumer products
brand insistence
cannibalization
unfair-trade laws
29. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
consumer products
logistics
promotional pricing
relationship marketing
30. Brand name owned by a manufacturer or other producer
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
31. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
direct marketing
cannibalization
e-marketing
marketing mix
32. Price of one nation's currency in terms of another country's currency
commercial market
modified breakeven analysis
exchange rate
cross-promotion
33. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
creative selling
demographic segmentation
brand name
loss leader
34. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
relationship selling
planning
outsourcing
pulling strategy
35. Series of different but related ads that use a single theme and appear in different media within a specified time period
marketing
advertising campaign
SWOT analysis
e-business
36. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
product line
strategic planning
positioning
offshoring
37. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
person marketing
product advertising
public relations
vertical marketing system (VMS)
38. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
probability sample
first mover strategy
affinity marketing
planned shopping center
39. Series of related products offered by one company
cobranding
product line
marketing web site
AIDA concept
40. Use of the internet for business transactions between organizations
b2b e-marketing (business to business)
generic products
relationship selling
frequency marketing
41. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
comparitive advertising
marketing plan
order processing
product maximization
42. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
brand
micromarketing
perception
attitudes
43. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
marketing (distribution) channel
missionary selling
reminder advertising
tactical planning
44. Division of the total market into smaller - relatively homogenous groups
reminder advertising
supply chain
market segmentation
business to business product
45. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
business to business product
commercial market
relationship marketing
public relations
46. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
team selling
product advertising
psychological pricing
foreign licensing
47. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
bottom line
importing
category management
commercial market
48. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
consumer products
motive
click through rate
psychological pricing
49. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
manufacturer's brand
wheel of retailing
blog
strategic window
50. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
pulling strategy
guerrilla marketing
transaction based marketing
learning
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests