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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
place marketing
spreadsheet analysis
demographic segmentation
e-marketing
2. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
spam
intensive distribution
b2b marketing
3. Production - promotion - and reclamation of environmentally sensitive products
advertising campaign
offshoring
differentiated marketing
green marketing
4. Exchange value of a good or service
price
customer relationship management (CRM)
perception
phishing
5. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
wheel of retailing
wholesing intermediary
marketing communications
brand name
6. Marketing information system component that links a decision marketer with relevant databases and analysis tools
yield management
marketing decision support system (MDSS)
brand
nearshoring
7. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
public relations
supply chain
exclusive distribution
pushing strategy
8. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
event marketing
allowance
foreign licensing
advertising campaign
9. Form of exporting whereby goods and services are bartered rather than sold for cash
countertrade
promotional mix
strategic planning
place marketing
10. Planning that guides the implementation of activities specified in the strategic plan
tactical planning
advertising campaign
marketing (distribution) channel
social responsibility
11. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
business to business product
spam
corporate website
strategic plan
12. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
global sourcing
target-return objective
pushing strategy
business plan
13. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
Porter's Five Forces
reseller
promotion
shopping products
14. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
marketing
economic environment
manufacturer's brand
consumer product (B2C)
15. Process of selecting survey respondents or research participants
search marketing
e-business
sampling
homeshoring
16. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
loss leader
Eight Universal Marketing functions
person marketing
electronic storefront
17. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
evaluative criteria
SWOT analysis
franchise
green marketing
18. Grid that organizes numerical information in a standardized - easily understood format
marketing mix
spreadsheet analysis
cooperative advertising
person marketing
19. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
outsourcing
marketing mix
consumer orientation
wholesing intermediary
20. Information collected specifically for the investigation at hand
event marketing
primary data
market segmentation
advertising campaign
21. Percentage of people presented with a banner ad who click on it
relationship marketing
marketing communications
countertrade
click through rate
22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
strategic plan
vertical marketing system (VMS)
click through rate
consumer products
23. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
brand insistence
supply-chain management
first mover strategy
diffusion process
24. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
comarketing
culture
marketing (distribution) channel
cause marketing
25. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
intermodal operations
marketing concept
atmospherics
spam
26. Amount that a retailer adds to the cost of a product to determine its selling price
advertising
markup
conversion rate
end-use application segmentation
27. Products characterized by plain labels - no advertising - and the absence of brand names
over-the-counter selling
atmospherics
supply chain
generic products
28. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
electronic data interchange (EDI)
modified breakeven analysis
wholesing intermediary
29. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
marketing communications
customer relationship management (CRM)
promotional mix
sponsorship
30. Previously published information
brand recognition
sales promotion
focus group
secondary data
31. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
brand
persuasive advertising
comparitive advertising
comarketing
32. Detailed description of the resources and actions needed to achieve stated marketing objectives
competitive pricing strategy
The BCG Matrix
search marketing
marketing plan
33. Affiliation of 2 or more companies that help each other achieve common goals
import quotas
cannibalization
product maximization
partnership
34. Sample that gives every member of the population a chance of being selected
business to business product
probability sample
comarketing
comparitive advertising
35. Sales presentations made at prospective customer's' locations on a face-to- face basis
vertical marketing system (VMS)
e-marketing
field selling
utility
36. Estimate of a firm's revenue for a specified future period
primary data
strategic alliance
sales forecast
relationship marketing
37. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
SWOT analysis
demographic segmentation
physical distribution
import quotas
38. Process of collecting and using information for marketing decision making
list price
bottom line
marketing research
wheel of retailing
39. Marketing intermediaries that operate in the trade sector
database marketing
selective distribution
reseller
need
40. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
vertical marketing system (VMS)
diffusion process
General Agreement on Tariffs and Trade (GATT)
strategic planning
41. Coordination of all promotional activities to produce a unified - customer-focused promotional message
intergrated marketing communications
outsourcing
adoption process
personal selling
42. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
Porter's Five Forces
missionary selling
franchise
sponsorship
43. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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44. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
AIDA concept
self concept
marketing mix
physical distribution
45. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
North American Industry Classification System - NAICS
marketing (distribution) channel
undifferentiated marketing
public relations
46. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
environmental management
cooperative advertising
consumer orientation
brand equity
47. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
product
direct marketing
intensive distribution
modified breakeven analysis
48. Product destined for use by ultimate consumers
cause marketing
culture
brand
consumer product (B2C)
49. Process by which new goods or services are accepted in the marketplace
diffusion process
franchise
market segmentation
primary data
50. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
bundle pricing
corporate website
first mover strategy
event marketing
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