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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






2. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






3. Division of the total market into smaller - relatively homogenous groups






4. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






5. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






6. Tangible products that customers can see - hear - smell - taste - or touch






7. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






8. Person's multifaceted picture of himself or herself






9. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






10. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






11. Nonpersonal selling of a particular good or service






12. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






13. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






14. Previously published information






15. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






16. Selling directly to consumers over the internet






17. Participants in an organizational buying action A






18. Company website that sells products to customers






19. Intangible tasks that satisfy the needs of consumer and business users






20. Planning that guides the implementation of activities specified in the strategic plan






21. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






23. Activities involved in selling merchandise to ultimate consumers






24. Process of collecting information about the external environment to identify and interpret potential trends






25. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






26. Sample that involves personal judgement somehwere in the selection process






27. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






28. Progression of a product through introduction - growth - maturity - and decline stages






29. Exchange value of a good or service






30. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






31. Grid that organizes numerical information in a standardized - easily understood format






32. Sample that gives every member of the population a chance of being selected






33. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






34. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






35. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






36. Selling by phone - mail - and electronic commerce






37. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






38. Amount that a retailer adds to the cost of a product to determine its selling price






39. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






40. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






41. Pricing strategy involving the use of a high price relative to competitive offerings






42. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






43. Tax levied against imported goods






44. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






45. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






46. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






47. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






48. Intangible products that firms buy to facilitate their production and operating processes






49. Sales presentations made at prospective customer's' locations on a face-to- face basis






50. Using outside vendors to provide goods and services formerly produced in-house







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