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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Participants in an organizational buying action A
exclusive distribution
click through rate
business to business product
buying center
2. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
differentiated marketing
retailing
spreadsheet analysis
lifetime value of a customer
3. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
elasticity
consumer product (B2C)
comparitive advertising
interactive marketing
4. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
b2b marketing
economic environment
product maximization
markup
5. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
phishing
marketing (distribution) channel
marketing research
intermodal operations
6. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
consumerism
exporting
market segmentation
promotional pricing
7. Amount that a retailer adds to the cost of a product to determine its selling price
wholesing intermediary
advertising agency
markup
shopping products
8. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
publicity
over-the-counter selling
brand name
physical distribution
9. Strategy of attaching a popular brand name to a new product in an unrelated product category
brand extension
value pricing
marketing (distribution) channel
database marketing
10. Distribution of a product through a limited number of channels
marketing web site
customary prices
Maslow's hierarchy of needs
selective distribution
11. Affiliation of 2 or more companies that help each other achieve common goals
psychological pricing
intensive distribution
corporate website
partnership
12. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
affinity marketing
physical distribution
promotional pricing
The BCG Matrix
13. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
institutional advertising
relationship selling
wheel of retailing
European Union (EU)
14. Want-satisfying power of a good or service
bundle pricing
business to business product
primary data
utility
15. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
mission
countertrade
nearshoring
business plan
16. Process of collecting and using information for marketing decision making
learning
marketing research
diffusion process
self concept
17. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
marketing myopia
European Union (EU)
markdown
undifferentiated marketing
18. Consumer awareness and identification of a brand
brand recognition
database marketing
b2b marketing
European Union (EU)
19. Values - beliefs - preferences - and tastes handed down from one generation to the next
exploratory research
economic environment
relationship marketing
culture
20. Purchasing foreign goods and services
social-cultural environment
diffusion process
relationship marketing
importing
21. Number of alternatives that a consumer actually considers in making a purchase decision
customary prices
evoked set
intergrated marketing communications
wheel of retailing
22. Brand for which the owner claims exclusive legal protection
comparitive advertising
trademark
foreign licensing
marketing research
23. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
e-business
intensive distribution
business plan
tactical planning
24. Coordination of all promotional activities to produce a unified - customer-focused promotional message
interactive marketing
intergrated marketing communications
Maslow's hierarchy of needs
exchange process
25. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
political-legal environment
motive
sampling
planning
26. Product destined for use by ultimate consumers
consumer product (B2C)
yield management
interactive marketing
vendor-managed inventory (VMI)
27. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
focus group
probability sample
Eight Universal Marketing functions
outsourcing
28. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
North American Industry Classification System - NAICS
missionary selling
conversion rate
planned shopping center
29. Purchasing goods and services from suppliers worldwide
undifferentiated marketing
global sourcing
learning
team selling
30. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
market price
consumer product (B2C)
category management
brand name
31. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
pulling strategy
product-line pricing
learning
wholesing intermediary
32. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
brand preference
tactical planning
cannibalization
social-cultural environment
33. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
consumer innovator
sponsorship
click through rate
markup
34. Products bought by ultimate consumers for personal use
consumer products
brand name
electronic storefront
exploratory research
35. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
AIDA concept
distribution
geographic segmentation
radio frequency identification (RFID)
36. Distribution of a product through all available channels
Porter's Five Forces
marketing communications
intensive distribution
b2b marketing
37. Added value that a respected - well-known brand name gives to a product in the marketplace
brand equity
pushing strategy
consumer innovator
elasticity
38. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
North American Industry Classification System - NAICS
product
loss leader
penetration pricing strategy
39. Combination of physical chacterisitics and amenities that contribute to a store's image
persuasive advertising
atmospherics
marketing web site
demarketing
40. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
Eight Universal Marketing functions
brand recognition
perception
marketing concept
41. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
yield management
over-the-counter selling
franchise
retailing
42. Features that a consumer considers in chosing among alternatives
supply-chain management
franchise
evaluative criteria
relationship marketing
43. Process by which new goods or services are accepted in the marketplace
diffusion process
consumer innovator
penetration pricing strategy
sales promotion
44. Process of coordinating the flow of information - goods - and services among members of the distribution channel
Robinson-Patman Act
public relations
outsourcing
logistics
45. Division of a population into homogenous groups based on thier relationships to the product
European Union (EU)
product-related segmentation
loss leader
tariff
46. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
strategic business units (SBU's)
retail convergence
modified breakeven analysis
secondary data
47. Marketing of sporting - cultural - and charitable activities to selected target markets
modified breakeven analysis
event marketing
total quality management
business services
48. Selling directly to consumers over the internet
undifferentiated marketing
intergrated marketing communications
demographic segmentation
b2c e-marketing (business to consumer)
49. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
wholesaler
total quality management
product advertising
shopping products
50. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
first mover strategy
reference groups
sampling
countertrade