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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movement of high-wage jobs from one country to lower-cost overseas locations






2. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






3. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






4. Tangible products that customers can see - hear - smell - taste - or touch






5. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






6. Marketing intermediaries that operate in the trade sector






7. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






8. Tax levied against imported goods






9. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






10. Grid that organizes numerical information in a standardized - easily understood format






11. Previously published information






12. Brand name owned by a manufacturer or other producer

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13. Established price normally quoted to potential buyers






14. Detailed description of the resources and actions needed to achieve stated marketing objectives






15. Division of an overall market into homogenous groups based on thier location






16. Process through which buyers make purchasing decisions






17. Using outside vendors to provide goods and services formerly produced in-house






18. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






19. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






20. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






21. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






22. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






23. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






24. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






25. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






26. Price of one nation's currency in terms of another country's currency






27. Marketing domestically produced goods and services in foreign countries






28. Amount by which a retailer reduces the original selling price of a product






29. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






30. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






31. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






32. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






33. Distribution of a product through a limited number of channels






34. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






35. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






36. Products that consumers purchase after comparing competing offerings






37. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






38. Promotional effort by the seller directed to members of the marketing channel rather than final users






39. Division of a population into homogenous groups based on thier relationships to the product






40. Measure of responsiveness of purchasers and suppliers to a change in price






41. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






42. Hiring workers to do jobs from their homes






43. Marketing of sporting - cultural - and charitable activities to selected target markets






44. Computer-to-computer exchanges of invoices - orders - and other business documents






45. Process of collecting and using information for marketing decision making






46. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






47. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






48. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






49. Physiological - safety - social/belongingness - esteem needs - self-actualization

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50. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






Can you answer 50 questions in 15 minutes?



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