Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






2. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






3. Consumer reliance on previous experiences with a product to choose that product again






4. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






5. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






6. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






7. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






8. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






9. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






10. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






11. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






12. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






13. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






14. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






15. Offering within a product line such as a specific size of liquid detergent






16. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






17. Production - promotion - and reclamation of environmentally sensitive products






18. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






19. Firm whose marketing specialists help advertisers plan and prepare advertisements






20. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






21. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






22. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






23. Computer-to-computer exchanges of invoices - orders - and other business documents






24. Form of exporting whereby goods and services are bartered rather than sold for cash






25. Comprehensive term that describes wholesalers as well as agents and brokers






26. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






27. Percentage of people presented with a banner ad who click on it






28. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






29. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






30. Sample that gives every member of the population a chance of being selected






31. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






32. Planning that guides the implementation of activities specified in the strategic plan






33. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






34. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






35. Number of alternatives that a consumer actually considers in making a purchase decision






36. Amount that a retailer adds to the cost of a product to determine its selling price






37. Sales presentations made at prospective customer's' locations on a face-to- face basis






38. Sequence of suppliers that contribute to the creation and delivery of a good or service






39. Intangible products that firms buy to facilitate their production and operating processes






40. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






41. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






42. Coordination of all promotional activities to produce a unified - customer-focused promotional message






43. People who purchase new products almost as soon as the products reach the market






44. Division of an overall market into homogenous groups based on thier location






45. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






46. Segmenting a business-to-business market based on how industrial purchasers will use the product






47. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






48. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






49. Placing a product at a certain point or location within a marketin the minds of prospective buyers






50. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area