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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specified deduction from a list price - including a trade-in or promotional allowance






2. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






3. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






4. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






5. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






6. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






7. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






8. Process of reducing consumer demand for a good or service to a level that the firm can supply






9. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






10. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






11. Progression of a product through introduction - growth - maturity - and decline stages






12. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






13. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






14. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






15. Hiring workers to do jobs from their homes






16. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






17. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






18. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






19. Company website that sells products to customers






20. Offering within a product line such as a specific size of liquid detergent






21. Participants in an organizational buying action A






22. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






23. Loss of sales of an existing product due to competition from a new product in the same line






24. Retailing practice of combining dissimilar product lines to boost sales volume






25. Firm whose marketing specialists help advertisers plan and prepare advertisements






26. Offering two or more complementary products and selling them for a single price






27. Physiological - safety - social/belongingness - esteem needs - self-actualization

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28. International trade accord that has helped reduce world tariffs






29. Combination of physical chacterisitics and amenities that contribute to a store's image






30. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






31. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






32. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






33. Products bought by ultimate consumers for personal use






34. Person's multifaceted picture of himself or herself






35. Nonpersonal selling of a particular good or service






36. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






37. Marketing information system component that links a decision marketer with relevant databases and analysis tools






38. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






39. Using outside vendors to provide goods and services formerly produced in-house






40. Division of a population into homogenous groups based on thier relationships to the product






41. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






42. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






43. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






44. Strategy of attaching a popular brand name to a new product in an unrelated product category






45. Established price normally quoted to potential buyers






46. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






47. Dominant and controlling member of a marketing channel






48. Accord removing trade barriers between Canada - Mexico - and the US






49. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






50. Computer-to-computer exchanges of invoices - orders - and other business documents







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