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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Products characterized by plain labels - no advertising - and the absence of brand names
brand preference
generic products
e-business
product life cycle
2. Activities involved in selling merchandise to ultimate consumers
environmental scanning
consultative selling
retailing
culture
3. Want-satisfying power of a good or service
competitive pricing strategy
franchise
marketing ethics
utility
4. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
promotional mix
brand name
SWOT analysis
5. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
AIDA concept
consumerism
psychological pricing
institutional advertising
6. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
exploratory research
spam
sponsorship
team selling
7. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
exchange rate
allowance
advertising
relationship marketing
8. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
b2c e-marketing (business to consumer)
computer-based segmentation
comarketing
interactive marketing
9. Tax levied against imported goods
North American Industry Classification System - NAICS
tariff
brand name
computer-based segmentation
10. Detailed description of the resources and actions needed to achieve stated marketing objectives
reseller
marketing plan
consumer innovator
sales forecast
11. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
database marketing
competitive pricing strategy
vertical marketing system (VMS)
event marketing
12. Grid that organizes numerical information in a standardized - easily understood format
micromarketing
spreadsheet analysis
need
sponsorship
13. Division of an overall market into homogenous groups based on thier location
geographic segmentation
economic environment
sponsorship
list price
14. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
cross-promotion
retailing
vendor-managed inventory (VMI)
brand
15. Process through which buyers make purchasing decisions
consumer behavior
psychological pricing
click through rate
modified breakeven analysis
16. Identification and marketing of a social issue - cause - or idea to selected target markets
political-legal environment
price
logistics
cause marketing
17. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
psychological pricing
e-business
mission
scrambled merchandising
18. Progression of a product through introduction - growth - maturity - and decline stages
services
strategic business units (SBU's)
radio frequency identification (RFID)
product life cycle
19. Movement of goods and services from producers to customers
cooperative advertising
exclusive distribution
marketing mix
distribution
20. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
list price
trade industries
product maximization
marketing research
21. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
opinion leaders
logistics
brand recognition
search marketing
22. Series of related products offered by one company
database marketing
product line
technological environment
market price
23. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
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24. Distribution of a product through a limited number of channels
North American Industry Classification System - NAICS
selective distribution
brand insistence
environmental scanning
25. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
import quotas
geographic segmentation
SWOT analysis
customer relationship management (CRM)
26. Percentage of people presented with a banner ad who click on it
planning
marketing concept
search marketing
click through rate
27. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
target-return objective
homeshoring
customer relationship management (CRM)
direct marketing
28. Sample that involves personal judgement somehwere in the selection process
consumerism
marketing myopia
nonprobability sampling
frequency marketing
29. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
mission
psychographic segmentation
pulling strategy
marketing decision support system (MDSS)
30. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
frequency marketing
institutional advertising
broker
modified breakeven analysis
31. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
relationship selling
stock-keeping unit
convenience products
brand extension
32. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
retail convergence
strategic plan
wheel of retailing
order processing
33. Specified deduction from a list price - including a trade-in or promotional allowance
focus group
General Agreement on Tariffs and Trade (GATT)
creative selling
allowance
34. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
allowance
marketing research
marketing decision support system (MDSS)
marketing (distribution) channel
35. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
leader pricing
intergrated marketing communications
homeshoring
pushing strategy
36. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
offshoring
focus group
exchange process
customer relationship management (CRM)
37. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
bundle pricing
strategic planning
vertical marketing system (VMS)
tariff
38. Single brand name that identifies several related products
family brand
adoption process
product-line pricing
tactical planning
39. Physiological - safety - social/belongingness - esteem needs - self-actualization
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40. Series of different but related ads that use a single theme and appear in different media within a specified time period
promotional pricing
psychographic segmentation
advertising campaign
micromarketing
41. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
technological environment
perception
European Union (EU)
marketing research
42. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
e-business
lifetime value of a customer
marketing concept
importing
43. Marketing domestically produced goods and services in foreign countries
exporting
political-legal environment
consultative selling
cannibalization
44. Using outside vendors to provide goods and services formerly produced in-house
secondary data
exploratory research
spam
outsourcing
45. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
field selling
product-line pricing
exclusive distribution
convenience products
46. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
consumerism
publicity
product advertising
consumer rights
47. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
place marketing
channel captain
culture
48. Use of the internet for business transactions between organizations
b2b e-marketing (business to business)
customer relationship management (CRM)
marketing web site
positioning
49. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
cognitive dissonance
foreign licensing
business plan
sampling
50. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
computer-based segmentation
reseller
comparitive advertising
adoption process