Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Computer-to-computer exchanges of invoices - orders - and other business documents






2. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






3. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






4. Offering two or more complementary products and selling them for a single price






5. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






6. Selling by phone - mail - and electronic commerce






7. Features that a consumer considers in chosing among alternatives






8. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






9. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






10. Marketing intermediaries that operate in the trade sector






11. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






12. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






13. Firm whose marketing specialists help advertisers plan and prepare advertisements






14. Consumer awareness and identification of a brand






15. Amount that a retailer adds to the cost of a product to determine its selling price






16. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






17. Process of reducing consumer demand for a good or service to a level that the firm can supply






18. Popular name for junk email






19. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






20. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






21. Promotional effort by the seller directed to members of the marketing channel rather than final users






22. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






23. Physiological - safety - social/belongingness - esteem needs - self-actualization

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24. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






25. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






26. Moving jobs to vendors in countries close to the businesses home country






27. Selling directly to consumers over the internet






28. Marketers' standards of conduct and moral values






29. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






30. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






31. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






32. Progression of a product through introduction - growth - maturity - and decline stages






33. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






34. Distribution of a product through all available channels






35. Placing a product at a certain point or location within a marketin the minds of prospective buyers






36. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






37. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






38. Coordination of all promotional activities to produce a unified - customer-focused promotional message






39. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






40. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






41. Specified deduction from a list price - including a trade-in or promotional allowance






42. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






43. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






44. Previously published information






45. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






46. Consumer reliance on previous experiences with a product to choose that product again






47. Number of alternatives that a consumer actually considers in making a purchase decision






48. Products characterized by plain labels - no advertising - and the absence of brand names






49. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






50. Traditional prices that customers expect to pay for certain goods and services