Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






2. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






3. Comprehensive term that describes wholesalers as well as agents and brokers






4. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






5. Planning that guides the implementation of activities specified in the strategic plan






6. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






7. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






8. Marketing of sporting - cultural - and charitable activities to selected target markets






9. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

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10. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






11. Series of related products offered by one company






12. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






13. Segmenting a business-to-business market based on how industrial purchasers will use the product






14. Single brand name that identifies several related products






15. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






16. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






17. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






18. Percentage of visitors to a website who make a purchase






19. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






20. Process through which buyers make purchasing decisions






21. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






22. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






23. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






24. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






25. Process of selecting survey respondents or research participants






26. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






27. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






28. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






29. Person's multifaceted picture of himself or herself






30. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






31. Specified deduction from a list price - including a trade-in or promotional allowance






32. Coordination of all promotional activities to produce a unified - customer-focused promotional message






33. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






34. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






35. Firm whose marketing specialists help advertisers plan and prepare advertisements






36. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






37. Form of exporting whereby goods and services are bartered rather than sold for cash






38. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






39. Values - beliefs - preferences - and tastes handed down from one generation to the next






40. Series of different but related ads that use a single theme and appear in different media within a specified time period






41. Price of one nation's currency in terms of another country's currency






42. Identification and marketing of a social issue - cause - or idea to selected target markets






43. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






44. Amount that a retailer adds to the cost of a product to determine its selling price






45. Purchasing foreign goods and services






46. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






47. Group of retail stores planned - coordinated - and marketed as a unit






48. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






49. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






50. International trade accord that has helped reduce world tariffs