SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
stock-keeping unit
political-legal environment
import quotas
pulling strategy
2. Comprehensive term that describes wholesalers as well as agents and brokers
e-business
wholesing intermediary
positioning
General Agreement on Tariffs and Trade (GATT)
3. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
micromarketing
supply-chain management
marketing ethics
organization marketing
4. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
conversion rate
commercial market
promotion
brand preference
5. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
reference groups
attitudes
first mover strategy
publicity
6. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
publicity
marketing communications
target-return objective
exchange process
7. Movement of high-wage jobs from one country to lower-cost overseas locations
brand name
trade industries
business services
offshoring
8. Marketers' standards of conduct and moral values
intergrated marketing communications
AIDA concept
exchange rate
marketing ethics
9. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
consumerism
focus group
social-cultural environment
supply chain
10. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
penetration pricing strategy
learning
social-cultural environment
planned shopping center
11. Grid that organizes numerical information in a standardized - easily understood format
comarketing
probability sample
spreadsheet analysis
manufacturers' representative
12. Traditional prices that customers expect to pay for certain goods and services
green marketing
marketing (distribution) channel
customary prices
consumer orientation
13. Established price normally quoted to potential buyers
list price
retailing
direct marketing
consumer product (B2C)
14. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
Maslow's hierarchy of needs
wholesaler
e-marketing
public relations
15. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
SWOT analysis
exchange process
second mover strategy
16. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
The BCG Matrix
cross-promotion
total quality management
competitive pricing strategy
17. Single brand name that identifies several related products
cause marketing
click through rate
family brand
retail convergence
18. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
focus group
place marketing
convenience products
Maslow's hierarchy of needs
19. Company website that sells products to customers
transaction based marketing
World Trade Organization (WTO)
cross-promotion
electronic storefront
20. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
social-cultural environment
attitudes
transaction based marketing
supply chain
21. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
sampling
team selling
person marketing
learning
22. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
markup
marketing communications
marketing mix
consumer rights
23. Want-satisfying power of a good or service
exporting
intermodal operations
utility
business plan
24. Distribution of a product through all available channels
sponsorship
intensive distribution
product maximization
business services
25. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
reseller
business services
consumer rights
planning
26. Popular name for junk email
spam
brand recognition
broker
services
27. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
marketing mix
AIDA concept
mission
electronic data interchange (EDI)
28. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
customer relationship management (CRM)
tactical planning
brand recognition
fair-trade laws
29. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
comparitive advertising
product-line pricing
nonprobability sampling
psychographic segmentation
30. Firm whose marketing specialists help advertisers plan and prepare advertisements
primary data
cannibalization
marketing mix
advertising agency
31. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
e-business
strategic planning
marketing
customary prices
32. Marketing intermediaries that operate in the trade sector
strategic window
AIDA concept
reseller
reference groups
33. Group of retail stores planned - coordinated - and marketed as a unit
planned shopping center
bundle pricing
team selling
product
34. Computer-to-computer exchanges of invoices - orders - and other business documents
World Trade Organization (WTO)
institutional advertising
business services
electronic data interchange (EDI)
35. Inner state that directs a person toward the goal of satisfying a need
cannibalization
marketing myopia
motive
trade industries
36. Consumer awareness and identification of a brand
tactical planning
World Trade Organization (WTO)
brand recognition
over-the-counter selling
37. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
Maslow's hierarchy of needs
North American Industry Classification System - NAICS
personal selling
marketing ethics
38. Percentage of people presented with a banner ad who click on it
sales promotion
click through rate
goods
person marketing
39. Amount that a retailer adds to the cost of a product to determine its selling price
marketing mix
markup
competitive pricing strategy
AIDA concept
40. Dominant and controlling member of a marketing channel
focus group
penetration pricing strategy
channel captain
brand recognition
41. Loss of sales of an existing product due to competition from a new product in the same line
technological environment
cannibalization
secondary data
vendor-managed inventory (VMI)
42. Planning that guides the implementation of activities specified in the strategic plan
cooperative advertising
goods
diffusion process
tactical planning
43. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
tariff
retail convergence
differentiated marketing
exporting
44. Site whose main purpose is to increase purchases by visitors
marketing web site
environmental scanning
exploratory research
foreign licensing
45. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
nonprobability sampling
marketing web site
commercial market
computer-based segmentation
46. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
differentiated marketing
persuasive advertising
reference groups
Porter's Five Forces
47. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
World Trade Organization (WTO)
trademark
economic environment
promotional mix
48. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
promotional mix
lifetime value of a customer
environmental management
business plan
49. Values - beliefs - preferences - and tastes handed down from one generation to the next
pushing strategy
culture
electronic storefront
relationship selling
50. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
offshoring
brand insistence
marketing mix
physical distribution