Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Identification and marketing of a social issue - cause - or idea to selected target markets






2. Activities involved in selling merchandise to ultimate consumers






3. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






4. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






5. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






6. Series of different but related ads that use a single theme and appear in different media within a specified time period






7. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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8. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






9. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






10. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






11. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






12. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






13. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






14. Offering two or more complementary products and selling them for a single price






15. Hiring workers to do jobs from their homes






16. Products characterized by plain labels - no advertising - and the absence of brand names






17. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






18. Division of a population into homogenous groups based on thier relationships to the product






19. Site whose main purpose is to increase purchases by visitors






20. Marketing domestically produced goods and services in foreign countries






21. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






22. Loss of sales of an existing product due to competition from a new product in the same line






23. Moving jobs to vendors in countries close to the businesses home country






24. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






25. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






26. Percentage of people presented with a banner ad who click on it






27. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






28. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






29. Product destined for use by ultimate consumers






30. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






31. Person's multifaceted picture of himself or herself






32. Use of the internet for business transactions between organizations






33. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






34. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






35. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






36. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






37. Computer-to-computer exchanges of invoices - orders - and other business documents






38. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






39. Purchasing goods and services from suppliers worldwide






40. Placing a product at a certain point or location within a marketin the minds of prospective buyers






41. International trade accord that has helped reduce world tariffs






42. Marketing of sporting - cultural - and charitable activities to selected target markets






43. Series of related products offered by one company






44. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






45. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






46. Cooperative agreement in which two businesses jointly market each other's product






47. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






48. Firm's communications and relationships with its various publics






49. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






50. Process of collecting and using information for marketing decision making