Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Hiring workers to do jobs from their homes






2. Marketing intermediaries that operate in the trade sector






3. Moving jobs to vendors in countries close to the businesses home country






4. Identification and marketing of a social issue - cause - or idea to selected target markets






5. Form of exporting whereby goods and services are bartered rather than sold for cash






6. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






7. Measure of responsiveness of purchasers and suppliers to a change in price






8. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






9. Division of a population into homogenous groups based on thier relationships to the product






10. Intangible products that firms buy to facilitate their production and operating processes






11. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






12. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






13. Percentage of people presented with a banner ad who click on it






14. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






15. Intangible tasks that satisfy the needs of consumer and business users






16. Marketing domestically produced goods and services in foreign countries






17. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






18. Site whose main purpose is to increase purchases by visitors






19. Traditional prices that customers expect to pay for certain goods and services






20. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






21. Process of collecting and using information for marketing decision making






22. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






23. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






24. People who purchase new products almost as soon as the products reach the market






25. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






26. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






27. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






28. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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29. Using outside vendors to provide goods and services formerly produced in-house






30. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






31. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






32. Consumer reliance on previous experiences with a product to choose that product again






33. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






34. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






35. Established price normally quoted to potential buyers






36. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






37. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






38. Amount by which a retailer reduces the original selling price of a product






39. Products characterized by plain labels - no advertising - and the absence of brand names






40. Planning that guides the implementation of activities specified in the strategic plan






41. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






42. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






43. Use of the internet for business transactions between organizations






44. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






45. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






46. Added value that a respected - well-known brand name gives to a product in the marketplace






47. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






48. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






49. Single brand name that identifies several related products






50. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance