SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
European Union (EU)
product-line pricing
sales promotion
nonprobability sampling
2. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
e-business
spam
planned shopping center
personal selling
3. Comprehensive term that describes wholesalers as well as agents and brokers
relationship marketing
attitudes
wholesing intermediary
leader pricing
4. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
Eight Universal Marketing functions
diffusion process
missionary selling
reminder advertising
5. Planning that guides the implementation of activities specified in the strategic plan
public relations
scrambled merchandising
marketing plan
tactical planning
6. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
Eight Universal Marketing functions
marketing research
phishing
over-the-counter selling
7. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
demographic segmentation
cause marketing
corporate website
markup
8. Marketing of sporting - cultural - and charitable activities to selected target markets
event marketing
reminder advertising
marketing decision support system (MDSS)
brand recognition
9. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
10. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
shopping products
unfair-trade laws
customer relationship management (CRM)
self concept
11. Series of related products offered by one company
organization marketing
product line
convenience products
exclusive distribution
12. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
transaction based marketing
social responsibility
inside selling
intensive distribution
13. Segmenting a business-to-business market based on how industrial purchasers will use the product
tariff
The BCG Matrix
end-use application segmentation
retail convergence
14. Single brand name that identifies several related products
family brand
e-marketing
markdown
e-business
15. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
franchise
relationship marketing
inside selling
scrambled merchandising
16. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
second mover strategy
stock-keeping unit
nonprobability sampling
shopping products
17. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
institutional advertising
learning
goods
import quotas
18. Percentage of visitors to a website who make a purchase
promotion
conversion rate
broker
yield management
19. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
retail convergence
services
interpretative research
partnership
20. Process through which buyers make purchasing decisions
pulling strategy
consumer behavior
advertising campaign
inside selling
21. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
brand
field selling
AIDA concept
reminder advertising
22. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
business plan
strategic planning
e-marketing
23. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
brand preference
database marketing
institutional advertising
evaluative criteria
24. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
countertrade
physical distribution
brand name
relationship selling
25. Process of selecting survey respondents or research participants
sampling
guerrilla marketing
marketing communications
search marketing
26. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
bundle pricing
value pricing
vendor-managed inventory (VMI)
cannibalization
27. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
promotional pricing
utility
focus group
shopping products
28. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
services
General Agreement on Tariffs and Trade (GATT)
personal selling
comparitive advertising
29. Person's multifaceted picture of himself or herself
exchange process
perception
family brand
self concept
30. Application to marketing of knowledge based on discoveries in science - inventions - and innovations
technological environment
psychological pricing
relationship marketing
brand recognition
31. Specified deduction from a list price - including a trade-in or promotional allowance
conversion rate
allowance
SWOT analysis
nearshoring
32. Coordination of all promotional activities to produce a unified - customer-focused promotional message
field selling
demographic segmentation
intergrated marketing communications
political-legal environment
33. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
self concept
bottom line
exchange process
foreign licensing
34. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
informative advertising
sales promotion
person marketing
trademark
35. Firm whose marketing specialists help advertisers plan and prepare advertisements
advertising agency
nonprobability sampling
loss leader
click through rate
36. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
European Union (EU)
yield management
diffusion process
broker
37. Form of exporting whereby goods and services are bartered rather than sold for cash
Porter's Five Forces
wheel of retailing
event marketing
countertrade
38. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
intermodal operations
manufacturers' representative
North American Free Trade Agreement (NAFTA)
cooperative advertising
39. Values - beliefs - preferences - and tastes handed down from one generation to the next
culture
product-line pricing
attitudes
corporate website
40. Series of different but related ads that use a single theme and appear in different media within a specified time period
allowance
marketing myopia
advertising campaign
convenience products
41. Price of one nation's currency in terms of another country's currency
exchange rate
missionary selling
planning
intergrated marketing communications
42. Identification and marketing of a social issue - cause - or idea to selected target markets
cause marketing
product
organization marketing
b2b e-marketing (business to business)
43. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
demarketing
relationship marketing
secondary data
undifferentiated marketing
44. Amount that a retailer adds to the cost of a product to determine its selling price
markup
strategic alliance
trade industries
penetration pricing strategy
45. Purchasing foreign goods and services
second mover strategy
generic products
services
importing
46. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
inside selling
e-marketing
technological environment
brand
47. Group of retail stores planned - coordinated - and marketed as a unit
planned shopping center
cognitive dissonance
environmental scanning
logistics
48. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
consumerism
SWOT analysis
countertrade
probability sample
49. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
consumer product (B2C)
strategic planning
blog
strategic plan
50. International trade accord that has helped reduce world tariffs
perception
General Agreement on Tariffs and Trade (GATT)
trademark
reseller