Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Single brand name that identifies several related products






2. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






3. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






4. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






5. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






6. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






7. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






8. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






9. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






10. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






11. Product destined for use by ultimate consumers






12. Planning that guides the implementation of activities specified in the strategic plan






13. Production - promotion - and reclamation of environmentally sensitive products






14. Selling by phone - mail - and electronic commerce






15. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






16. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






17. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






18. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






19. Hiring workers to do jobs from their homes






20. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






21. Process of collecting and using information for marketing decision making






22. Marketing of sporting - cultural - and charitable activities to selected target markets






23. Traditional prices that customers expect to pay for certain goods and services






24. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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25. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






26. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






27. Moving jobs to vendors in countries close to the businesses home country






28. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






29. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






30. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






31. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






32. Messages that deal with buyer-seller relationships






33. Tangible products that customers can see - hear - smell - taste - or touch






34. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






35. Movement of goods and services from producers to customers






36. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






37. Series of different but related ads that use a single theme and appear in different media within a specified time period






38. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






39. Coordination of all promotional activities to produce a unified - customer-focused promotional message






40. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






41. Purchasing goods and services from suppliers worldwide






42. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






43. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






44. International trade accord that has helped reduce world tariffs






45. Placing a product at a certain point or location within a marketin the minds of prospective buyers






46. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






47. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






48. Offering within a product line such as a specific size of liquid detergent






49. Affiliation of 2 or more companies that help each other achieve common goals






50. Features that a consumer considers in chosing among alternatives