Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Intangible tasks that satisfy the needs of consumer and business users






2. Process of collecting and using information for marketing decision making






3. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






4. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






5. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






6. Features that a consumer considers in chosing among alternatives






7. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






8. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






9. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






10. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






11. Marketing intermediaries that operate in the trade sector






12. Identification and marketing of a social issue - cause - or idea to selected target markets






13. Tax levied against imported goods






14. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






15. Products characterized by plain labels - no advertising - and the absence of brand names






16. Information collected specifically for the investigation at hand






17. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






18. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






19. Marketing domestically produced goods and services in foreign countries






20. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






21. Percentage of people presented with a banner ad who click on it






22. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






23. Segmenting a business-to-business market based on how industrial purchasers will use the product






24. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






25. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






26. Brand name owned by a manufacturer or other producer


27. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






28. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






29. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






30. Planning that guides the implementation of activities specified in the strategic plan






31. Products that consumers purchase after comparing competing offerings






32. Purchasing foreign goods and services






33. Offering two or more complementary products and selling them for a single price






34. Division of the total market into smaller - relatively homogenous groups






35. Cooperative agreement in which two businesses jointly market each other's product






36. Comprehensive term that describes wholesalers as well as agents and brokers






37. Firm's communications and relationships with its various publics






38. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






39. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






40. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






41. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






42. Promotional effort by the seller directed to members of the marketing channel rather than final users






43. Selling directly to consumers over the internet






44. Consumer awareness and identification of a brand






45. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






46. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






47. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






48. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






49. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






50. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands