Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






2. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






3. Imbalance between a consumer's actual and desired states






4. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






5. Movement of goods and services from producers to customers






6. Percentage of visitors to a website who make a purchase






7. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






8. Marketing of sporting - cultural - and charitable activities to selected target markets






9. Inner state that directs a person toward the goal of satisfying a need






10. Process of selecting survey respondents or research participants






11. Division of a population into homogenous groups based on thier relationships to the product






12. Pricing strategy involving the use of a high price relative to competitive offerings






13. Sample that involves personal judgement somehwere in the selection process






14. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






15. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






16. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






17. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






18. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






19. Moving jobs to vendors in countries close to the businesses home country






20. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






21. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






22. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






23. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






24. Tax levied against imported goods






25. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






26. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






27. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






28. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






29. Participants in an organizational buying action A






30. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






31. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


32. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






33. Site whose main purpose is to increase purchases by visitors






34. Physiological - safety - social/belongingness - esteem needs - self-actualization

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


35. Comprehensive term that describes wholesalers as well as agents and brokers






36. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






37. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






38. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






39. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






40. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






41. Short for web log-- an online journal for an individual or organization






42. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






43. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






44. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






45. Price of one nation's currency in terms of another country's currency






46. Progression of a product through introduction - growth - maturity - and decline stages






47. Established price normally quoted to potential buyers






48. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






49. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






50. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered