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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Retailing practice of combining dissimilar product lines to boost sales volume
scrambled merchandising
interpretative research
motive
services
2. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
end-use application segmentation
channel captain
environmental management
planning
3. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
cooperative advertising
atmospherics
yield management
homeshoring
4. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
blog
exploratory research
strategic plan
economic environment
5. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
advertising campaign
place marketing
skimming pricing strategies
person marketing
6. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
click through rate
competitive environment
sales forecast
consumer orientation
7. Using outside vendors to provide goods and services formerly produced in-house
corporate website
nearshoring
outsourcing
phishing
8. Estimate of a firm's revenue for a specified future period
self concept
sales forecast
consumerism
lifetime value of a customer
9. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
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10. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
marketing decision support system (MDSS)
click through rate
cross-promotion
relationship selling
11. Cooperative agreement in which two businesses jointly market each other's product
comarketing
computer-based segmentation
commercial market
broker
12. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
foreign licensing
convenience products
perception
Porter's Five Forces
13. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
broker
Maslow's hierarchy of needs
click through rate
frequency marketing
14. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
reference groups
motive
wholesaler
organization marketing
15. Selling directly to consumers over the internet
attitudes
psychological pricing
b2c e-marketing (business to consumer)
over-the-counter selling
16. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
economic environment
promotional pricing
advertising agency
distribution
17. Division of the total market into smaller - relatively homogenous groups
computer-based segmentation
market segmentation
sales forecast
culture
18. Process of coordinating the flow of information - goods - and services among members of the distribution channel
personal selling
logistics
focus group
marketing (distribution) channel
19. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
Robinson-Patman Act
loss leader
comparitive advertising
unfair-trade laws
20. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
social responsibility
interpretative research
consumerism
intensive distribution
21. Single brand name that identifies several related products
family brand
publicity
market price
shopping products
22. Measure of responsiveness of purchasers and suppliers to a change in price
tactical planning
shopping products
distribution
elasticity
23. Short for web log-- an online journal for an individual or organization
The BCG Matrix
public relations
manufacturers' representative
blog
24. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
bottom line
strategic window
yield management
pushing strategy
25. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
relationship marketing
brand extension
micromarketing
26. Activities involved in selling merchandise to ultimate consumers
opinion leaders
relationship selling
retailing
demarketing
27. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
product line
customary prices
vertical marketing system (VMS)
marketing concept
28. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
interactive marketing
probability sample
wheel of retailing
pushing strategy
29. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
personal selling
total quality management
economic environment
comparitive advertising
30. Distribution of a product through a limited number of channels
diffusion process
selective distribution
blog
price
31. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
strategic planning
adoption process
broker
32. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
North American Free Trade Agreement (NAFTA)
geographic segmentation
Eight Universal Marketing functions
business to business product
33. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
product
interpretative research
promotional pricing
intermodal operations
34. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
penetration pricing strategy
direct marketing
modified breakeven analysis
generic products
35. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
marketing communications
spreadsheet analysis
cross-promotion
value pricing
36. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
nonprobability sampling
green marketing
personal selling
European Union (EU)
37. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price
homeshoring
market price
strategic window
computer-based segmentation
38. Dominant and controlling member of a marketing channel
generic products
channel captain
organization marketing
psychological pricing
39. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
pushing strategy
SWOT analysis
yield management
relationship selling
40. Percentage of visitors to a website who make a purchase
brand equity
partnership
category management
conversion rate
41. Tax levied against imported goods
tariff
relationship marketing
business plan
marketing web site
42. Process of collecting and using information for marketing decision making
Eight Universal Marketing functions
marketing research
evaluative criteria
supply chain
43. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
publicity
The BCG Matrix
wholesaler
computer-based segmentation
44. Traditional prices that customers expect to pay for certain goods and services
guerrilla marketing
business products
customary prices
consultative selling
45. Process of collecting information about the external environment to identify and interpret potential trends
environmental scanning
place marketing
brand extension
cause marketing
46. Messages that deal with buyer-seller relationships
brand extension
marketing communications
goods
European Union (EU)
47. Detailed description of the resources and actions needed to achieve stated marketing objectives
direct marketing
perception
nearshoring
marketing plan
48. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
self concept
sales forecast
focus group
markdown
49. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
e-marketing
focus group
social-cultural environment
sales promotion
50. Popular name for junk email
global sourcing
spam
marketing mix
SWOT analysis