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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






2. Marketers' standards of conduct and moral values






3. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






4. Offering two or more complementary products and selling them for a single price






5. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






6. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






7. Purchasing foreign goods and services






8. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






9. Want-satisfying power of a good or service






10. Consumer reliance on previous experiences with a product to choose that product again






11. Products characterized by plain labels - no advertising - and the absence of brand names






12. Single brand name that identifies several related products






13. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






14. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






15. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






16. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






17. Loss of sales of an existing product due to competition from a new product in the same line






18. Company website that sells products to customers






19. Promotional effort by the seller directed to members of the marketing channel rather than final users






20. Product destined for use by ultimate consumers






21. Division of the total market into smaller - relatively homogenous groups






22. Specified deduction from a list price - including a trade-in or promotional allowance






23. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






24. Process of collecting and using information for marketing decision making






25. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






26. Production - promotion - and reclamation of environmentally sensitive products






27. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






28. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






29. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






30. Strategy of attaching a popular brand name to a new product in an unrelated product category






31. Process of selecting survey respondents or research participants






32. Sales presentations made at prospective customer's' locations on a face-to- face basis






33. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






34. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






35. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






36. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






37. Participants in an organizational buying action A






38. Detailed description of the resources and actions needed to achieve stated marketing objectives






39. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






40. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






41. Series of different but related ads that use a single theme and appear in different media within a specified time period






42. Pricing strategy involving the use of a high price relative to competitive offerings






43. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






44. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






45. Traditional prices that customers expect to pay for certain goods and services






46. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






47. Number of alternatives that a consumer actually considers in making a purchase decision






48. Consumer refusal of alternatives and extensive search for desired merchandise






49. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






50. Popular name for junk email






Can you answer 50 questions in 15 minutes?



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