Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






2. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






3. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






4. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






5. Process through which buyers make purchasing decisions






6. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






7. Cooperative agreement in which two businesses jointly market each other's product






8. Process of reducing consumer demand for a good or service to a level that the firm can supply






9. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel


10. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






11. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






12. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






13. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






14. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






15. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






16. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






17. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






18. Participants in an organizational buying action A






19. Amount by which a retailer reduces the original selling price of a product






20. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






21. Inner state that directs a person toward the goal of satisfying a need






22. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






23. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






24. Tax levied against imported goods






25. Use of the internet for business transactions between organizations






26. Specified deduction from a list price - including a trade-in or promotional allowance






27. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






28. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






29. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






30. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






31. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






32. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






33. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






34. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






35. Division of an overall market into homogenous groups based on thier location






36. Established price normally quoted to potential buyers






37. Distribution of a product through a single wholesaler or retailer in a specific geographic region






38. Percentage of visitors to a website who make a purchase






39. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






40. Imbalance between a consumer's actual and desired states






41. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






42. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






43. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






44. Tangible products that customers can see - hear - smell - taste - or touch






45. Promotional effort by the seller directed to members of the marketing channel rather than final users






46. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






47. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






48. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






49. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






50. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance