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Test your basic knowledge |
CLEP Marketing
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Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
attitudes
strategic plan
publicity
market segmentation
2. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
business plan
exchange process
attitudes
strategic window
3. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
outsourcing
bundle pricing
price
vendor-managed inventory (VMI)
4. Sample that involves personal judgement somehwere in the selection process
allowance
manufacturers' representative
nonprobability sampling
publicity
5. Exchange value of a good or service
product-related segmentation
planned shopping center
missionary selling
price
6. Division of the total market into smaller - relatively homogenous groups
market segmentation
end-use application segmentation
comparitive advertising
lifetime value of a customer
7. Short for web log-- an online journal for an individual or organization
total quality management
blog
import quotas
price
8. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
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9. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
reference groups
adoption process
promotional pricing
missionary selling
10. State laws requiring sellers to maintain minimum prices for comparable merchandise
consumer rights
manufacturer's brand
unfair-trade laws
services
11. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
franchise
focus group
brand insistence
person marketing
12. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
buying center
World Trade Organization (WTO)
e-marketing
economic environment
13. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
customary prices
North American Free Trade Agreement (NAFTA)
marketing
strategic alliance
14. Information collected specifically for the investigation at hand
primary data
search marketing
supply-chain management
undifferentiated marketing
15. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
cognitive dissonance
total quality management
strategic business units (SBU's)
supply-chain management
16. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
direct marketing
marketing myopia
marketing mix
secondary data
17. Cooperative agreement in which two businesses jointly market each other's product
product life cycle
advertising
comarketing
modified breakeven analysis
18. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
outsourcing
vertical marketing system (VMS)
allowance
micromarketing
19. Purchasing goods and services from suppliers worldwide
skimming pricing strategies
markdown
global sourcing
penetration pricing strategy
20. Popular name for junk email
social-cultural environment
countertrade
spam
direct marketing
21. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
General Agreement on Tariffs and Trade (GATT)
social responsibility
Porter's Five Forces
business products
22. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
cobranding
place marketing
planning
brand insistence
23. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
transaction based marketing
intensive distribution
economic environment
brand equity
24. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
bundle pricing
order processing
leader pricing
product-line pricing
25. Established price normally quoted to potential buyers
product-line pricing
planned shopping center
end-use application segmentation
list price
26. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
sales promotion
marketing mix
promotional pricing
loss leader
27. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs
creative selling
first mover strategy
yield management
environmental management
28. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
electronic storefront
strategic alliance
SWOT analysis
wholesaler
29. Process of reducing consumer demand for a good or service to a level that the firm can supply
attitudes
demarketing
promotion
loss leader
30. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
trademark
political-legal environment
sales promotion
goods
31. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
manufacturer's brand
consumer orientation
homeshoring
cannibalization
32. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
social responsibility
environmental management
computer-based segmentation
guerrilla marketing
33. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
retail convergence
goods
customer relationship management (CRM)
Robinson-Patman Act
34. Process through which buyers make purchasing decisions
marketing mix
b2b marketing
Eight Universal Marketing functions
consumer behavior
35. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
cause marketing
strategic plan
distribution
consumerism
36. Promotional effort by the seller directed to members of the marketing channel rather than final users
conversion rate
Robinson-Patman Act
pushing strategy
supply chain
37. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
environmental scanning
importing
psychological pricing
mission
38. Intangible tasks that satisfy the needs of consumer and business users
demarketing
customary prices
inside selling
services
39. Selling directly to consumers over the internet
persuasive advertising
physical distribution
b2c e-marketing (business to consumer)
competitive environment
40. Pricing strategy involving the use of a high price relative to competitive offerings
conversion rate
missionary selling
environmental management
skimming pricing strategies
41. Distribution of a product through a single wholesaler or retailer in a specific geographic region
exclusive distribution
yield management
demarketing
offshoring
42. Series of different but related ads that use a single theme and appear in different media within a specified time period
physical distribution
relationship selling
advertising campaign
markdown
43. Retailing practice of combining dissimilar product lines to boost sales volume
advertising
scrambled merchandising
second mover strategy
conversion rate
44. Detailed description of the resources and actions needed to achieve stated marketing objectives
cooperative advertising
list price
business services
marketing plan
45. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
electronic data interchange (EDI)
interactive marketing
foreign licensing
category management
46. Marketing intermediaries that operate in the trade sector
marketing mix
adoption process
reseller
spam
47. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
offshoring
strategic planning
broker
spreadsheet analysis
48. Process of collecting information about the external environment to identify and interpret potential trends
environmental scanning
price
utility
skimming pricing strategies
49. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
bottom line
frequency marketing
cooperative advertising
economic environment
50. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
importing
modified breakeven analysis
cobranding
psychological pricing
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