Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brand for which the owner claims exclusive legal protection






2. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






3. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






4. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






5. Measure of responsiveness of purchasers and suppliers to a change in price






6. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






7. Sample that involves personal judgement somehwere in the selection process






8. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






9. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






10. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






11. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






12. Amount that a retailer adds to the cost of a product to determine its selling price






13. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






14. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






15. Selling by phone - mail - and electronic commerce






16. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






17. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






18. Division of a population into homogenous groups based on thier relationships to the product






19. Dominant and controlling member of a marketing channel






20. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






21. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






22. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






23. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






24. Firm's communications and relationships with its various publics






25. Participants in an organizational buying action A






26. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






27. Activities involved in selling merchandise to ultimate consumers






28. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






29. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






30. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






31. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






32. Established price normally quoted to potential buyers






33. Process through which buyers make purchasing decisions






34. Previously published information






35. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






36. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






37. Retailing practice of combining dissimilar product lines to boost sales volume






38. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






39. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






40. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






41. Process of collecting information about the external environment to identify and interpret potential trends






42. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






43. Imbalance between a consumer's actual and desired states






44. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






45. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






46. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






47. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






48. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






49. Movement of goods and services from producers to customers






50. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action