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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
marketing plan
e-marketing
trade industries
brand extension
2. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
creative selling
interpretative research
perception
economic environment
3. Detailed description of the resources and actions needed to achieve stated marketing objectives
attitudes
scrambled merchandising
marketing plan
strategic plan
4. Firm whose marketing specialists help advertisers plan and prepare advertisements
penetration pricing strategy
unfair-trade laws
business to business product
advertising agency
5. Number of alternatives that a consumer actually considers in making a purchase decision
brand
evoked set
consumer orientation
phishing
6. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
informative advertising
geographic segmentation
marketing mix
competitive pricing strategy
7. Series of related products offered by one company
product line
list price
trade industries
consumer products
8. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
broker
supply chain
marketing ethics
advertising
9. Use of the internet for business transactions between organizations
cobranding
b2b e-marketing (business to business)
e-marketing
political-legal environment
10. Traditional prices that customers expect to pay for certain goods and services
customary prices
retail convergence
search marketing
consumer products
11. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
institutional advertising
value pricing
political-legal environment
loss leader
12. Products characterized by plain labels - no advertising - and the absence of brand names
blog
demarketing
generic products
brand extension
13. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves
SWOT analysis
foreign licensing
micromarketing
technological environment
14. Comprehensive term that describes wholesalers as well as agents and brokers
primary data
wholesing intermediary
intergrated marketing communications
institutional advertising
15. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
Profit Impact of Market Strategies (PIMS) project
yield management
supply chain
creative selling
16. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
comarketing
cause marketing
political-legal environment
person marketing
17. Pricing strategy involving the use of a high price relative to competitive offerings
commercial market
cross-promotion
skimming pricing strategies
personal selling
18. Features that a consumer considers in chosing among alternatives
strategic planning
product-line pricing
social responsibility
evaluative criteria
19. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
market price
comparitive advertising
marketing concept
Profit Impact of Market Strategies (PIMS) project
20. Activities involved in selling merchandise to ultimate consumers
retailing
psychographic segmentation
vertical marketing system (VMS)
evaluative criteria
21. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
marketing
radio frequency identification (RFID)
demographic segmentation
persuasive advertising
22. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
second mover strategy
attitudes
organization marketing
World Trade Organization (WTO)
23. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
Porter's Five Forces
reference groups
organization marketing
brand name
24. Sample that gives every member of the population a chance of being selected
planned shopping center
cobranding
penetration pricing strategy
probability sample
25. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
elasticity
field selling
vertical marketing system (VMS)
atmospherics
26. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
competitive environment
stock-keeping unit
global sourcing
SWOT analysis
27. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
cooperative advertising
promotional mix
scrambled merchandising
advertising campaign
28. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
corporate website
pushing strategy
consumerism
countertrade
29. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
differentiated marketing
franchise
product line
cooperative advertising
30. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
micromarketing
countertrade
total quality management
physical distribution
31. Percentage of people presented with a banner ad who click on it
buying center
click through rate
scrambled merchandising
atmospherics
32. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
strategic planning
exporting
demarketing
sales promotion
33. Process by which new goods or services are accepted in the marketplace
brand
diffusion process
interactive marketing
differentiated marketing
34. Specified deduction from a list price - including a trade-in or promotional allowance
conversion rate
inside selling
allowance
Maslow's hierarchy of needs
35. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
The BCG Matrix
tactical planning
marketing (distribution) channel
relationship marketing
36. Process through which buyers make purchasing decisions
tariff
tactical planning
consumer behavior
comarketing
37. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
undifferentiated marketing
strategic plan
product-line pricing
spreadsheet analysis
38. Selling by phone - mail - and electronic commerce
franchise
first mover strategy
marketing (distribution) channel
inside selling
39. Series of different but related ads that use a single theme and appear in different media within a specified time period
corporate website
goods
relationship marketing
advertising campaign
40. Short for web log-- an online journal for an individual or organization
spam
phishing
intermodal operations
blog
41. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
computer-based segmentation
brand equity
nonprobability sampling
geographic segmentation
42. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
nearshoring
import quotas
need
business services
43. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
undifferentiated marketing
relationship selling
broker
strategic window
44. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
brand preference
sampling
pulling strategy
penetration pricing strategy
45. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
e-marketing
allowance
strategic alliance
radio frequency identification (RFID)
46. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
unfair-trade laws
foreign licensing
focus group
47. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
consumer behavior
perception
sponsorship
allowance
48. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
partnership
consultative selling
physical distribution
commercial market
49. Division of a population into homogenous groups based on thier relationships to the product
family brand
comarketing
supply-chain management
product-related segmentation
50. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
business products
place marketing
consumer behavior
undifferentiated marketing