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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
scrambled merchandising
micromarketing
e-business
North American Industry Classification System - NAICS
2. Identification and marketing of a social issue - cause - or idea to selected target markets
unfair-trade laws
strategic alliance
cause marketing
promotional pricing
3. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
computer-based segmentation
cobranding
loss leader
sales promotion
4. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
yield management
organization marketing
markup
homeshoring
5. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation
secondary data
cobranding
psychographic segmentation
demographic segmentation
6. Movement of goods and services from producers to customers
outsourcing
distribution
countertrade
over-the-counter selling
7. Firm's communications and relationships with its various publics
consumer innovator
consumer product (B2C)
green marketing
public relations
8. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
consultative selling
Profit Impact of Market Strategies (PIMS) project
advertising
need
9. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
breakeven analysis
intermodal operations
corporate website
institutional advertising
10. Intangible products that firms buy to facilitate their production and operating processes
retail convergence
psychographic segmentation
consumer rights
business services
11. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
consumer rights
pushing strategy
sampling
pulling strategy
12. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
affinity marketing
brand equity
leader pricing
advertising agency
13. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
b2b marketing
skimming pricing strategies
opinion leaders
consumer behavior
14. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
self concept
promotional pricing
marketing
conversion rate
15. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
atmospherics
end-use application segmentation
retail convergence
global sourcing
16. Intangible tasks that satisfy the needs of consumer and business users
services
consumer behavior
consumer products
radio frequency identification (RFID)
17. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
organization marketing
missionary selling
opinion leaders
evaluative criteria
18. Amount that a retailer adds to the cost of a product to determine its selling price
trade industries
markup
cognitive dissonance
General Agreement on Tariffs and Trade (GATT)
19. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
consumer behavior
selective distribution
computer-based segmentation
guerrilla marketing
20. Activities involved in selling merchandise to ultimate consumers
radio frequency identification (RFID)
retailing
order processing
exchange rate
21. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
target-return objective
frequency marketing
search marketing
e-marketing
22. Brand name owned by a manufacturer or other producer
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23. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
retailing
demographic segmentation
focus group
allowance
24. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
bottom line
The BCG Matrix
exporting
retailing
25. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
product maximization
customer relationship management (CRM)
allowance
planning
26. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
sales promotion
marketing research
yield management
relationship marketing
27. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
relationship selling
geographic segmentation
e-marketing
social-cultural environment
28. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
demographic segmentation
b2c e-marketing (business to consumer)
cognitive dissonance
Eight Universal Marketing functions
29. Tax levied against imported goods
tariff
economic environment
business products
customary prices
30. Imbalance between a consumer's actual and desired states
need
market price
sampling
consumer products
31. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
bundle pricing
need
intensive distribution
competitive environment
32. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
promotional pricing
scrambled merchandising
exchange process
frequency marketing
33. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
supply chain
b2c e-marketing (business to consumer)
probability sample
advertising
34. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
brand equity
fair-trade laws
interpretative research
stock-keeping unit
35. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
North American Industry Classification System - NAICS
bottom line
North American Free Trade Agreement (NAFTA)
strategic window
36. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
convenience products
selective distribution
Profit Impact of Market Strategies (PIMS) project
goods
37. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
product life cycle
person marketing
market price
social responsibility
38. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
modified breakeven analysis
strategic alliance
Robinson-Patman Act
cause marketing
39. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
skimming pricing strategies
positioning
AIDA concept
North American Industry Classification System - NAICS
40. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
first mover strategy
order processing
business plan
business services
41. Loss of sales of an existing product due to competition from a new product in the same line
product line
spam
cannibalization
SWOT analysis
42. Firm whose marketing specialists help advertisers plan and prepare advertisements
consumer behavior
cognitive dissonance
advertising agency
perception
43. Inner state that directs a person toward the goal of satisfying a need
motive
brand preference
event marketing
search marketing
44. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
computer-based segmentation
consumer innovator
manufacturer's brand
personal selling
45. Combination of physical chacterisitics and amenities that contribute to a store's image
database marketing
self concept
atmospherics
marketing decision support system (MDSS)
46. Measure of responsiveness of purchasers and suppliers to a change in price
radio frequency identification (RFID)
target-return objective
elasticity
cause marketing
47. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
advertising agency
services
business to business product
product-related segmentation
48. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
Profit Impact of Market Strategies (PIMS) project
undifferentiated marketing
organization marketing
sponsorship
49. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
advertising campaign
exporting
political-legal environment
psychographic segmentation
50. Moving jobs to vendors in countries close to the businesses home country
blog
nearshoring
opinion leaders
need