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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Combination of physical chacterisitics and amenities that contribute to a store's image






2. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






3. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






4. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






5. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






6. Marketing information system component that links a decision marketer with relevant databases and analysis tools






7. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






8. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






9. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






10. Purchasing goods and services from suppliers worldwide






11. Division of the total market into smaller - relatively homogenous groups






12. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






13. Form of exporting whereby goods and services are bartered rather than sold for cash






14. Short for web log-- an online journal for an individual or organization






15. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






16. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






17. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






18. Hiring workers to do jobs from their homes






19. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






20. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






21. Consumer awareness and identification of a brand






22. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






23. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






24. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






25. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






26. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






27. Measure of responsiveness of purchasers and suppliers to a change in price






28. Sample that gives every member of the population a chance of being selected






29. Purchasing foreign goods and services






30. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






31. Process of collecting and using information for marketing decision making






32. Person's multifaceted picture of himself or herself






33. Features that a consumer considers in chosing among alternatives






34. Progression of a product through introduction - growth - maturity - and decline stages






35. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






36. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






37. Promotional effort by the seller directed to members of the marketing channel rather than final users






38. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






39. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






40. Firm whose marketing specialists help advertisers plan and prepare advertisements






41. Firm's communications and relationships with its various publics






42. State laws requiring sellers to maintain minimum prices for comparable merchandise






43. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






44. Products bought by ultimate consumers for personal use






45. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






46. Movement of high-wage jobs from one country to lower-cost overseas locations






47. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






48. Intangible tasks that satisfy the needs of consumer and business users






49. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






50. Want-satisfying power of a good or service






Can you answer 50 questions in 15 minutes?



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