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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing information system component that links a decision marketer with relevant databases and analysis tools
reminder advertising
target-return objective
marketing decision support system (MDSS)
convenience products
2. Brand for which the owner claims exclusive legal protection
phishing
spreadsheet analysis
affinity marketing
trademark
3. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price
retail convergence
marketing research
advertising agency
market price
4. Using outside vendors to provide goods and services formerly produced in-house
outsourcing
promotional mix
conversion rate
Porter's Five Forces
5. Segmenting a business-to-business market based on how industrial purchasers will use the product
end-use application segmentation
value pricing
North American Free Trade Agreement (NAFTA)
customer relationship management (CRM)
6. Marketing of sporting - cultural - and charitable activities to selected target markets
event marketing
tariff
lifetime value of a customer
motive
7. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
b2b marketing
brand
creative selling
self concept
8. Comprehensive term that describes wholesalers as well as agents and brokers
psychological pricing
end-use application segmentation
direct marketing
wholesing intermediary
9. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
family brand
promotional pricing
sales forecast
mission
10. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
social-cultural environment
convenience products
political-legal environment
Eight Universal Marketing functions
11. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
marketing (distribution) channel
comarketing
price
b2b marketing
12. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
price
environmental scanning
global sourcing
consultative selling
13. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
countertrade
business to business product
skimming pricing strategies
Profit Impact of Market Strategies (PIMS) project
14. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
planning
bundle pricing
creative selling
supply chain
15. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
price
database marketing
customer relationship management (CRM)
brand recognition
16. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
political-legal environment
economic environment
consultative selling
North American Free Trade Agreement (NAFTA)
17. Process by which new goods or services are accepted in the marketplace
relationship marketing
vertical marketing system (VMS)
diffusion process
leader pricing
18. Imbalance between a consumer's actual and desired states
atmospherics
need
technological environment
first mover strategy
19. Tangible products that customers can see - hear - smell - taste - or touch
marketing
goods
generic products
global sourcing
20. Trendsetters who purchase new products before others in a group and then influence others in thier purchases
exclusive distribution
markdown
opinion leaders
manufacturers' representative
21. Use of the internet for business transactions between organizations
planned shopping center
lifetime value of a customer
b2b e-marketing (business to business)
product-line pricing
22. Cooperative agreement in which two businesses jointly market each other's product
comarketing
commercial market
learning
micromarketing
23. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
yield management
market price
reference groups
business plan
24. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
marketing myopia
brand preference
intermodal operations
b2b e-marketing (business to business)
25. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
advertising agency
sales promotion
interpretative research
product
26. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
business products
consumer products
North American Free Trade Agreement (NAFTA)
b2b marketing
27. Computer-to-computer exchanges of invoices - orders - and other business documents
goods
pulling strategy
informative advertising
electronic data interchange (EDI)
28. Process through which buyers make purchasing decisions
competitive environment
consumer behavior
relationship marketing
brand preference
29. Inner state that directs a person toward the goal of satisfying a need
motive
World Trade Organization (WTO)
brand recognition
atmospherics
30. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
elasticity
exchange process
product
cobranding
31. Process of coordinating the flow of information - goods - and services among members of the distribution channel
organization marketing
reseller
logistics
consultative selling
32. Consumer refusal of alternatives and extensive search for desired merchandise
creative selling
conversion rate
brand insistence
nonprobability sampling
33. Products characterized by plain labels - no advertising - and the absence of brand names
generic products
wheel of retailing
frequency marketing
bundle pricing
34. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
marketing plan
direct marketing
interactive marketing
sampling
35. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
demographic segmentation
brand name
database marketing
comarketing
36. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
business products
modified breakeven analysis
sales promotion
brand name
37. Pricing strategy involving the use of a high price relative to competitive offerings
marketing myopia
skimming pricing strategies
allowance
electronic data interchange (EDI)
38. Consumer awareness and identification of a brand
product-related segmentation
AIDA concept
brand recognition
leader pricing
39. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
product maximization
direct marketing
differentiated marketing
stock-keeping unit
40. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
exchange process
product life cycle
import quotas
differentiated marketing
41. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
mission
yield management
The BCG Matrix
modified breakeven analysis
42. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
intergrated marketing communications
manufacturer's brand
leader pricing
brand recognition
43. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
goods
breakeven analysis
blog
publicity
44. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
demarketing
missionary selling
physical distribution
relationship selling
45. Brand name owned by a manufacturer or other producer
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46. Marketing intermediaries that operate in the trade sector
lifetime value of a customer
reseller
trademark
product line
47. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
person marketing
product line
market price
48. Process of selecting survey respondents or research participants
relationship marketing
outsourcing
sampling
Porter's Five Forces
49. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
supply-chain management
persuasive advertising
comparitive advertising
promotional pricing
50. Intangible products that firms buy to facilitate their production and operating processes
opinion leaders
business services
culture
publicity