Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






2. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






3. Activities involved in selling merchandise to ultimate consumers






4. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






5. Consumer awareness and identification of a brand






6. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






7. Consumer reliance on previous experiences with a product to choose that product again






8. Amount that a retailer adds to the cost of a product to determine its selling price






9. Distribution of a product through all available channels






10. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






11. Tax levied against imported goods






12. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






13. Traditional prices that customers expect to pay for certain goods and services






14. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






15. Form of exporting whereby goods and services are bartered rather than sold for cash






16. Consumer refusal of alternatives and extensive search for desired merchandise






17. Sample that gives every member of the population a chance of being selected






18. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






19. Offering two or more complementary products and selling them for a single price






20. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






21. People who purchase new products almost as soon as the products reach the market






22. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






23. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






24. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






25. Movement of high-wage jobs from one country to lower-cost overseas locations






26. Marketers' standards of conduct and moral values






27. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






28. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






29. Sales presentations made at prospective customer's' locations on a face-to- face basis






30. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






31. Products that consumers purchase after comparing competing offerings






32. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






33. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






34. Products characterized by plain labels - no advertising - and the absence of brand names






35. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






36. Series of related products offered by one company






37. Want-satisfying power of a good or service






38. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






39. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






40. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






41. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






42. Retailing practice of combining dissimilar product lines to boost sales volume






43. Division of an overall market into homogenous groups based on thier location






44. International trade accord that has helped reduce world tariffs






45. Measure of responsiveness of purchasers and suppliers to a change in price






46. Firm's communications and relationships with its various publics






47. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






48. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






49. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






50. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs