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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

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2. Process through which buyers make purchasing decisions






3. Pricing strategy involving the use of a high price relative to competitive offerings






4. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






5. Selling directly to consumers over the internet






6. Measure of responsiveness of purchasers and suppliers to a change in price






7. People who purchase new products almost as soon as the products reach the market






8. Form of exporting whereby goods and services are bartered rather than sold for cash






9. Information collected specifically for the investigation at hand






10. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






11. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






12. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






13. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






14. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






15. Brand name owned by a manufacturer or other producer

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16. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






17. Movement of high-wage jobs from one country to lower-cost overseas locations






18. Consumer refusal of alternatives and extensive search for desired merchandise






19. Marketing of sporting - cultural - and charitable activities to selected target markets






20. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






21. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






22. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






23. Popular name for junk email






24. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






25. Purchasing foreign goods and services






26. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






27. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






28. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






29. Group of retail stores planned - coordinated - and marketed as a unit






30. Want-satisfying power of a good or service






31. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






32. Percentage of visitors to a website who make a purchase






33. Imbalance between a consumer's actual and desired states






34. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






35. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






36. Established price normally quoted to potential buyers






37. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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38. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






39. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






40. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






41. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






42. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






43. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






44. Products characterized by plain labels - no advertising - and the absence of brand names






45. Placing a product at a certain point or location within a marketin the minds of prospective buyers






46. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






47. Detailed description of the resources and actions needed to achieve stated marketing objectives






48. Series of different but related ads that use a single theme and appear in different media within a specified time period






49. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






50. Percentage of people presented with a banner ad who click on it






Can you answer 50 questions in 15 minutes?



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