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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
modified breakeven analysis
social-cultural environment
team selling
Robinson-Patman Act
2. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
sponsorship
direct marketing
nearshoring
SWOT analysis
3. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
consumer rights
marketing
culture
motive
4. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
electronic storefront
strategic plan
AIDA concept
global sourcing
5. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
franchise
market segmentation
positioning
marketing web site
6. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
publicity
tactical planning
team selling
over-the-counter selling
7. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
brand insistence
advertising campaign
strategic window
atmospherics
8. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
blog
advertising campaign
marketing (distribution) channel
conversion rate
9. Process of collecting information about the external environment to identify and interpret potential trends
allowance
direct marketing
environmental scanning
strategic alliance
10. Segmenting a business-to-business market based on how industrial purchasers will use the product
tariff
end-use application segmentation
conversion rate
brand extension
11. Affiliation of 2 or more companies that help each other achieve common goals
Profit Impact of Market Strategies (PIMS) project
public relations
cognitive dissonance
partnership
12. Form of exporting whereby goods and services are bartered rather than sold for cash
countertrade
consumer products
differentiated marketing
persuasive advertising
13. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
customary prices
place marketing
The BCG Matrix
modified breakeven analysis
14. Features that a consumer considers in chosing among alternatives
generic products
demarketing
global sourcing
evaluative criteria
15. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
undifferentiated marketing
field selling
perception
advertising campaign
16. Tax levied against imported goods
tariff
marketing web site
retailing
consultative selling
17. Combination of physical chacterisitics and amenities that contribute to a store's image
adoption process
planning
need
atmospherics
18. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
informative advertising
evaluative criteria
sales promotion
guerrilla marketing
19. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
relationship selling
frequency marketing
green marketing
homeshoring
20. Brand name owned by a manufacturer or other producer
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21. Products characterized by plain labels - no advertising - and the absence of brand names
marketing (distribution) channel
generic products
SWOT analysis
homeshoring
22. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
consumer rights
mission
search marketing
marketing mix
23. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
fair-trade laws
organization marketing
trademark
reference groups
24. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
cognitive dissonance
blog
strategic plan
25. Selling by phone - mail - and electronic commerce
computer-based segmentation
inside selling
cannibalization
institutional advertising
26. State laws requiring sellers to maintain minimum prices for comparable merchandise
unfair-trade laws
list price
strategic alliance
General Agreement on Tariffs and Trade (GATT)
27. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
reminder advertising
brand
relationship marketing
marketing ethics
28. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
e-marketing
organization marketing
loss leader
yield management
29. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
consumer orientation
exclusive distribution
broker
personal selling
30. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
manufacturers' representative
nearshoring
marketing mix
exporting
31. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
Robinson-Patman Act
technological environment
logistics
32. Estimate of a firm's revenue for a specified future period
sales forecast
planning
customary prices
exploratory research
33. Using outside vendors to provide goods and services formerly produced in-house
vendor-managed inventory (VMI)
outsourcing
promotional pricing
creative selling
34. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
strategic alliance
product line
public relations
click through rate
35. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
marketing concept
penetration pricing strategy
supply-chain management
cobranding
36. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
institutional advertising
nonprobability sampling
second mover strategy
trade industries
37. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
markup
breakeven analysis
retailing
business products
38. International trade accord that has helped reduce world tariffs
advertising campaign
General Agreement on Tariffs and Trade (GATT)
intermodal operations
brand insistence
39. Single brand name that identifies several related products
adoption process
product maximization
supply chain
family brand
40. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
motive
homeshoring
economic environment
total quality management
41. Consumer awareness and identification of a brand
affinity marketing
e-marketing
brand recognition
import quotas
42. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
consumer product (B2C)
goods
European Union (EU)
second mover strategy
43. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
homeshoring
customary prices
focus group
social responsibility
44. Marketing domestically produced goods and services in foreign countries
exporting
intermodal operations
marketing (distribution) channel
promotional mix
45. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
consultative selling
place marketing
undifferentiated marketing
46. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
channel captain
franchise
cross-promotion
environmental scanning
47. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
interactive marketing
competitive environment
sales promotion
strategic planning
48. Established price normally quoted to potential buyers
list price
b2c e-marketing (business to consumer)
product advertising
global sourcing
49. Imbalance between a consumer's actual and desired states
relationship selling
need
goods
self concept
50. Group of retail stores planned - coordinated - and marketed as a unit
planned shopping center
commercial market
markup
reseller