SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Computer-to-computer exchanges of invoices - orders - and other business documents
AIDA concept
consumer behavior
electronic data interchange (EDI)
sales promotion
2. Cooperative agreement in which two businesses jointly market each other's product
elasticity
affinity marketing
cobranding
comarketing
3. Intangible products that firms buy to facilitate their production and operating processes
wheel of retailing
services
marketing research
business services
4. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
consumer orientation
target-return objective
vendor-managed inventory (VMI)
affinity marketing
5. Consumer refusal of alternatives and extensive search for desired merchandise
brand insistence
comarketing
market segmentation
advertising
6. Form of exporting whereby goods and services are bartered rather than sold for cash
green marketing
transaction based marketing
cannibalization
countertrade
7. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
publicity
cooperative advertising
brand preference
product advertising
8. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
attitudes
services
consumer orientation
customary prices
9. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
personal selling
European Union (EU)
business plan
relationship marketing
10. Group of retail stores planned - coordinated - and marketed as a unit
b2c e-marketing (business to consumer)
Eight Universal Marketing functions
supply chain
planned shopping center
11. Purchasing foreign goods and services
positioning
brand preference
importing
Robinson-Patman Act
12. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
marketing communications
General Agreement on Tariffs and Trade (GATT)
order processing
inside selling
13. Grid that organizes numerical information in a standardized - easily understood format
reminder advertising
allowance
market price
spreadsheet analysis
14. Estimate of a firm's revenue for a specified future period
customer relationship management (CRM)
sampling
sales forecast
political-legal environment
15. Sequence of suppliers that contribute to the creation and delivery of a good or service
countertrade
supply chain
relationship marketing
brand name
16. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
planning
product advertising
business to business product
wheel of retailing
17. Accord removing trade barriers between Canada - Mexico - and the US
reference groups
brand extension
unfair-trade laws
North American Free Trade Agreement (NAFTA)
18. Inner state that directs a person toward the goal of satisfying a need
cross-promotion
market segmentation
end-use application segmentation
motive
19. Strategy of attaching a popular brand name to a new product in an unrelated product category
wholesaler
brand extension
yield management
direct marketing
20. Physiological - safety - social/belongingness - esteem needs - self-actualization
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
21. Participants in an organizational buying action A
import quotas
buying center
trade industries
cross-promotion
22. Offering two or more complementary products and selling them for a single price
bundle pricing
global sourcing
logistics
penetration pricing strategy
23. Brand for which the owner claims exclusive legal protection
World Trade Organization (WTO)
self concept
inside selling
trademark
24. Number of alternatives that a consumer actually considers in making a purchase decision
evoked set
psychographic segmentation
supply chain
trade industries
25. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
relationship marketing
affinity marketing
mission
search marketing
26. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
retailing
Robinson-Patman Act
geographic segmentation
positioning
27. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
interactive marketing
click through rate
vertical marketing system (VMS)
price
28. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
second mover strategy
import quotas
corporate website
planning
29. Series of related products offered by one company
product line
informative advertising
SWOT analysis
atmospherics
30. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
learning
adoption process
inside selling
marketing concept
31. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
skimming pricing strategies
customary prices
institutional advertising
persuasive advertising
32. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
direct marketing
environmental management
target-return objective
strategic window
33. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
organization marketing
consumer rights
homeshoring
team selling
34. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
business to business product
importing
trademark
brand name
35. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
shopping products
political-legal environment
spreadsheet analysis
North American Free Trade Agreement (NAFTA)
36. State laws requiring sellers to maintain minimum prices for comparable merchandise
nearshoring
unfair-trade laws
brand preference
green marketing
37. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
convenience products
first mover strategy
adoption process
markdown
38. Popular name for junk email
unfair-trade laws
marketing ethics
bottom line
spam
39. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
marketing ethics
pushing strategy
environmental management
marketing concept
40. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
vertical marketing system (VMS)
business products
product
marketing mix
41. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
broker
product maximization
manufacturers' representative
need
42. Moving jobs to vendors in countries close to the businesses home country
attitudes
utility
tactical planning
nearshoring
43. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
business to business product
perception
electronic data interchange (EDI)
planning
44. Information collected specifically for the investigation at hand
primary data
bottom line
competitive environment
sponsorship
45. Tangible products that customers can see - hear - smell - taste - or touch
product advertising
retail convergence
goods
social responsibility
46. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
category management
persuasive advertising
reference groups
evoked set
47. Identification and marketing of a social issue - cause - or idea to selected target markets
cause marketing
over-the-counter selling
reseller
utility
48. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
leader pricing
direct marketing
relationship marketing
learning
49. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
over-the-counter selling
mission
database marketing
wholesaler
50. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
institutional advertising
logistics
focus group
mission