Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product destined for use by ultimate consumers






2. Offering two or more complementary products and selling them for a single price






3. Sample that gives every member of the population a chance of being selected






4. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






5. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






6. Process of collecting and using information for marketing decision making






7. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






8. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






9. Computer-to-computer exchanges of invoices - orders - and other business documents






10. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






11. Group of retail stores planned - coordinated - and marketed as a unit






12. Short for web log-- an online journal for an individual or organization






13. Coordination of all promotional activities to produce a unified - customer-focused promotional message






14. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






15. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






16. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






17. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






18. Placing a product at a certain point or location within a marketin the minds of prospective buyers






19. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






20. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






21. Company website that sells products to customers






22. Consumer refusal of alternatives and extensive search for desired merchandise






23. Selling by phone - mail - and electronic commerce






24. Cooperative agreement in which two businesses jointly market each other's product






25. Messages that deal with buyer-seller relationships






26. Intangible products that firms buy to facilitate their production and operating processes






27. Brand for which the owner claims exclusive legal protection






28. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






29. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






30. Activities involved in selling merchandise to ultimate consumers






31. Pricing strategy involving the use of a high price relative to competitive offerings






32. People who purchase new products almost as soon as the products reach the market






33. Loss of sales of an existing product due to competition from a new product in the same line






34. Production - promotion - and reclamation of environmentally sensitive products






35. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






36. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






37. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






38. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






39. Process through which buyers make purchasing decisions






40. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






41. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






42. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






43. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






44. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






45. Exchange value of a good or service






46. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






47. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






48. Imbalance between a consumer's actual and desired states






49. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






50. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests