Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






2. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






3. Detailed description of the resources and actions needed to achieve stated marketing objectives






4. Firm whose marketing specialists help advertisers plan and prepare advertisements






5. Number of alternatives that a consumer actually considers in making a purchase decision






6. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






7. Series of related products offered by one company






8. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






9. Use of the internet for business transactions between organizations






10. Traditional prices that customers expect to pay for certain goods and services






11. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






12. Products characterized by plain labels - no advertising - and the absence of brand names






13. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






14. Comprehensive term that describes wholesalers as well as agents and brokers






15. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






16. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






17. Pricing strategy involving the use of a high price relative to competitive offerings






18. Features that a consumer considers in chosing among alternatives






19. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






20. Activities involved in selling merchandise to ultimate consumers






21. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






22. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






23. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






24. Sample that gives every member of the population a chance of being selected






25. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






26. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






27. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






28. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






29. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






30. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






31. Percentage of people presented with a banner ad who click on it






32. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






33. Process by which new goods or services are accepted in the marketplace






34. Specified deduction from a list price - including a trade-in or promotional allowance






35. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






36. Process through which buyers make purchasing decisions






37. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






38. Selling by phone - mail - and electronic commerce






39. Series of different but related ads that use a single theme and appear in different media within a specified time period






40. Short for web log-- an online journal for an individual or organization






41. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






42. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






43. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






44. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






45. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






46. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






47. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






48. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






49. Division of a population into homogenous groups based on thier relationships to the product






50. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers