Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






2. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






3. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






4. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






5. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






6. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






7. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






8. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






9. Process of collecting information about the external environment to identify and interpret potential trends






10. Segmenting a business-to-business market based on how industrial purchasers will use the product






11. Affiliation of 2 or more companies that help each other achieve common goals






12. Form of exporting whereby goods and services are bartered rather than sold for cash






13. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






14. Features that a consumer considers in chosing among alternatives






15. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






16. Tax levied against imported goods






17. Combination of physical chacterisitics and amenities that contribute to a store's image






18. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






19. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






20. Brand name owned by a manufacturer or other producer

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21. Products characterized by plain labels - no advertising - and the absence of brand names






22. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






23. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






24. Series of different but related ads that use a single theme and appear in different media within a specified time period






25. Selling by phone - mail - and electronic commerce






26. State laws requiring sellers to maintain minimum prices for comparable merchandise






27. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






28. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






29. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






30. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






31. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






32. Estimate of a firm's revenue for a specified future period






33. Using outside vendors to provide goods and services formerly produced in-house






34. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






35. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






36. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






37. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






38. International trade accord that has helped reduce world tariffs






39. Single brand name that identifies several related products






40. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






41. Consumer awareness and identification of a brand






42. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






43. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






44. Marketing domestically produced goods and services in foreign countries






45. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






46. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






47. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






48. Established price normally quoted to potential buyers






49. Imbalance between a consumer's actual and desired states






50. Group of retail stores planned - coordinated - and marketed as a unit