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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Computer-to-computer exchanges of invoices - orders - and other business documents
organization marketing
tariff
skimming pricing strategies
electronic data interchange (EDI)
2. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
market price
list price
strategic window
stock-keeping unit
3. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
probability sample
promotion
shopping products
informative advertising
4. Offering two or more complementary products and selling them for a single price
bundle pricing
World Trade Organization (WTO)
marketing
publicity
5. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
product-line pricing
missionary selling
tariff
category management
6. Selling by phone - mail - and electronic commerce
inside selling
scrambled merchandising
electronic data interchange (EDI)
partnership
7. Features that a consumer considers in chosing among alternatives
conversion rate
inside selling
evaluative criteria
green marketing
8. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
The BCG Matrix
second mover strategy
marketing myopia
attitudes
9. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
informative advertising
relationship marketing
computer-based segmentation
marketing (distribution) channel
10. Marketing intermediaries that operate in the trade sector
AIDA concept
scrambled merchandising
reseller
loss leader
11. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
person marketing
Maslow's hierarchy of needs
affinity marketing
motive
12. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
organization marketing
product life cycle
e-marketing
wholesing intermediary
13. Firm whose marketing specialists help advertisers plan and prepare advertisements
intermodal operations
advertising agency
consultative selling
exclusive distribution
14. Consumer awareness and identification of a brand
exporting
brand recognition
demographic segmentation
phishing
15. Amount that a retailer adds to the cost of a product to determine its selling price
promotional pricing
undifferentiated marketing
markup
promotional mix
16. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
The BCG Matrix
stock-keeping unit
person marketing
e-business
17. Process of reducing consumer demand for a good or service to a level that the firm can supply
intermodal operations
exclusive distribution
consumer orientation
demarketing
18. Popular name for junk email
culture
advertising
blog
spam
19. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
place marketing
primary data
person marketing
brand
20. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
competitive environment
first mover strategy
bottom line
consumer rights
21. Promotional effort by the seller directed to members of the marketing channel rather than final users
pushing strategy
reseller
Maslow's hierarchy of needs
convenience products
22. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
elasticity
team selling
learning
intermodal operations
23. Physiological - safety - social/belongingness - esteem needs - self-actualization
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24. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
Maslow's hierarchy of needs
consumerism
promotion
political-legal environment
25. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
partnership
business plan
marketing decision support system (MDSS)
competitive pricing strategy
26. Moving jobs to vendors in countries close to the businesses home country
promotional pricing
marketing decision support system (MDSS)
lifetime value of a customer
nearshoring
27. Selling directly to consumers over the internet
World Trade Organization (WTO)
exploratory research
b2c e-marketing (business to consumer)
family brand
28. Marketers' standards of conduct and moral values
direct marketing
b2c e-marketing (business to consumer)
marketing ethics
probability sample
29. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
planned shopping center
place marketing
marketing myopia
broker
30. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
sponsorship
foreign licensing
marketing concept
relationship selling
31. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
exclusive distribution
persuasive advertising
person marketing
institutional advertising
32. Progression of a product through introduction - growth - maturity - and decline stages
product life cycle
retailing
probability sample
marketing (distribution) channel
33. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
skimming pricing strategies
brand name
advertising agency
European Union (EU)
34. Distribution of a product through all available channels
intensive distribution
marketing mix
supply-chain management
tariff
35. Placing a product at a certain point or location within a marketin the minds of prospective buyers
social-cultural environment
product-related segmentation
positioning
yield management
36. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
AIDA concept
value pricing
intergrated marketing communications
lifetime value of a customer
37. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs
Porter's Five Forces
cross-promotion
shopping products
creative selling
38. Coordination of all promotional activities to produce a unified - customer-focused promotional message
cognitive dissonance
price
tactical planning
intergrated marketing communications
39. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
opinion leaders
business to business product
penetration pricing strategy
adoption process
40. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
public relations
e-business
consumer behavior
41. Specified deduction from a list price - including a trade-in or promotional allowance
interactive marketing
first mover strategy
allowance
brand extension
42. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
economic environment
search marketing
sales promotion
consultative selling
43. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
convenience products
marketing mix
search marketing
product maximization
44. Previously published information
b2b e-marketing (business to business)
secondary data
exporting
vendor-managed inventory (VMI)
45. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
electronic data interchange (EDI)
strategic business units (SBU's)
commercial market
import quotas
46. Consumer reliance on previous experiences with a product to choose that product again
exclusive distribution
second mover strategy
brand preference
psychological pricing
47. Number of alternatives that a consumer actually considers in making a purchase decision
logistics
strategic plan
evoked set
social-cultural environment
48. Products characterized by plain labels - no advertising - and the absence of brand names
personal selling
social-cultural environment
intergrated marketing communications
generic products
49. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
pushing strategy
wholesaler
radio frequency identification (RFID)
penetration pricing strategy
50. Traditional prices that customers expect to pay for certain goods and services
psychological pricing
physical distribution
consumerism
customary prices