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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






2. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






3. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






4. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






5. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






6. Values - beliefs - preferences - and tastes handed down from one generation to the next






7. Price of one nation's currency in terms of another country's currency






8. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






9. Messages that deal with buyer-seller relationships






10. Amount by which a retailer reduces the original selling price of a product






11. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






12. Hiring workers to do jobs from their homes






13. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






14. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






15. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






16. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






17. Distribution of a product through all available channels






18. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






19. Group of retail stores planned - coordinated - and marketed as a unit






20. Activities involved in selling merchandise to ultimate consumers






21. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






22. Information collected specifically for the investigation at hand






23. Products bought by ultimate consumers for personal use






24. Placing a product at a certain point or location within a marketin the minds of prospective buyers






25. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






26. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






27. Division of a population into homogenous groups based on thier relationships to the product






28. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






29. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






30. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






31. Promotional effort by the seller directed to members of the marketing channel rather than final users






32. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






33. Product destined for use by ultimate consumers






34. Dominant and controlling member of a marketing channel






35. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






36. Cooperative agreement in which two businesses jointly market each other's product






37. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






38. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






39. Loss of sales of an existing product due to competition from a new product in the same line






40. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






41. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






42. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






43. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






44. Offering within a product line such as a specific size of liquid detergent






45. Short for web log-- an online journal for an individual or organization






46. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






47. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






48. Features that a consumer considers in chosing among alternatives






49. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






50. Moving jobs to vendors in countries close to the businesses home country







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