Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






2. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






3. Comprehensive term that describes wholesalers as well as agents and brokers






4. Process by which new goods or services are accepted in the marketplace






5. Strategy of attaching a popular brand name to a new product in an unrelated product category






6. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






7. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






8. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






9. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






10. Products characterized by plain labels - no advertising - and the absence of brand names






11. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






12. Moving jobs to vendors in countries close to the businesses home country






13. Movement of high-wage jobs from one country to lower-cost overseas locations






14. Dominant and controlling member of a marketing channel






15. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






16. Coordination of all promotional activities to produce a unified - customer-focused promotional message






17. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






18. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






19. Using outside vendors to provide goods and services formerly produced in-house






20. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






21. Hiring workers to do jobs from their homes






22. Production - promotion - and reclamation of environmentally sensitive products






23. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






24. Series of related products offered by one company






25. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






26. Products that consumers purchase after comparing competing offerings






27. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






28. Consumer awareness and identification of a brand






29. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

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30. Physiological - safety - social/belongingness - esteem needs - self-actualization

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31. Process of coordinating the flow of information - goods - and services among members of the distribution channel






32. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






33. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






34. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






35. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






36. Number of alternatives that a consumer actually considers in making a purchase decision






37. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






38. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






39. Activities involved in selling merchandise to ultimate consumers






40. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






41. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






42. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






43. Marketing domestically produced goods and services in foreign countries






44. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






45. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






46. Marketing of sporting - cultural - and charitable activities to selected target markets






47. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






48. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






49. Tax levied against imported goods






50. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship