Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Physiological - safety - social/belongingness - esteem needs - self-actualization

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2. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






3. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






4. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






5. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






6. Use of the internet for business transactions between organizations






7. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






8. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






9. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






10. Process by which new goods or services are accepted in the marketplace






11. Sample that involves personal judgement somehwere in the selection process






12. Coordination of all promotional activities to produce a unified - customer-focused promotional message






13. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






14. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






15. Retailing practice of combining dissimilar product lines to boost sales volume






16. Intangible products that firms buy to facilitate their production and operating processes






17. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






18. Popular name for junk email






19. Product destined for use by ultimate consumers






20. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






21. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






22. Identification and marketing of a social issue - cause - or idea to selected target markets






23. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






24. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






25. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






26. Division of a population into homogenous groups based on thier relationships to the product






27. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






28. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






29. Detailed description of the resources and actions needed to achieve stated marketing objectives






30. Marketing of sporting - cultural - and charitable activities to selected target markets






31. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






32. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






33. Brand for which the owner claims exclusive legal protection






34. Moving jobs to vendors in countries close to the businesses home country






35. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






36. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






37. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






38. Sample that gives every member of the population a chance of being selected






39. Single brand name that identifies several related products






40. Price of one nation's currency in terms of another country's currency






41. Inner state that directs a person toward the goal of satisfying a need






42. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






43. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






44. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






45. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






46. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






47. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






48. Features that a consumer considers in chosing among alternatives






49. Number of alternatives that a consumer actually considers in making a purchase decision






50. Selling directly to consumers over the internet