SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
spreadsheet analysis
affinity marketing
informative advertising
product-related segmentation
2. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
Robinson-Patman Act
green marketing
spam
shopping products
3. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
fair-trade laws
strategic window
frequency marketing
pushing strategy
4. Promotional effort by the seller directed to members of the marketing channel rather than final users
pushing strategy
sales promotion
secondary data
strategic window
5. Features that a consumer considers in chosing among alternatives
logistics
evaluative criteria
geographic segmentation
frequency marketing
6. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
strategic alliance
corporate website
persuasive advertising
Eight Universal Marketing functions
7. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
economic environment
General Agreement on Tariffs and Trade (GATT)
marketing web site
The BCG Matrix
8. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
reminder advertising
direct marketing
adoption process
convenience products
9. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
personal selling
vendor-managed inventory (VMI)
penetration pricing strategy
sponsorship
10. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
buying center
brand extension
learning
missionary selling
11. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
probability sample
brand insistence
social responsibility
marketing web site
12. Traditional prices that customers expect to pay for certain goods and services
planned shopping center
World Trade Organization (WTO)
physical distribution
customary prices
13. Marketing domestically produced goods and services in foreign countries
atmospherics
persuasive advertising
exporting
skimming pricing strategies
14. Trendsetters who purchase new products before others in a group and then influence others in thier purchases
learning
consumer innovator
social responsibility
opinion leaders
15. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
wheel of retailing
blog
European Union (EU)
persuasive advertising
16. International trade accord that has helped reduce world tariffs
brand extension
strategic alliance
b2b marketing
General Agreement on Tariffs and Trade (GATT)
17. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
penetration pricing strategy
person marketing
primary data
over-the-counter selling
18. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
b2b e-marketing (business to business)
publicity
opinion leaders
target-return objective
19. Cooperative agreement in which two businesses jointly market each other's product
reference groups
leader pricing
total quality management
comarketing
20. Purchasing foreign goods and services
importing
North American Free Trade Agreement (NAFTA)
corporate website
price
21. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
persuasive advertising
convenience products
b2b marketing
advertising campaign
22. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
need
Profit Impact of Market Strategies (PIMS) project
exclusive distribution
differentiated marketing
23. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
wholesing intermediary
strategic plan
relationship selling
modified breakeven analysis
24. Division of an overall market into homogenous groups based on thier location
blog
team selling
leader pricing
geographic segmentation
25. Sample that involves personal judgement somehwere in the selection process
buying center
cooperative advertising
intensive distribution
nonprobability sampling
26. Process through which buyers make purchasing decisions
consumer behavior
affinity marketing
consumerism
brand equity
27. Company website that sells products to customers
scrambled merchandising
customary prices
missionary selling
electronic storefront
28. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
sales promotion
product advertising
nonprobability sampling
psychographic segmentation
29. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
corporate website
North American Industry Classification System - NAICS
demographic segmentation
cognitive dissonance
30. Series of related products offered by one company
Maslow's hierarchy of needs
market segmentation
franchise
product line
31. Imbalance between a consumer's actual and desired states
marketing research
marketing communications
need
corporate website
32. Products characterized by plain labels - no advertising - and the absence of brand names
leader pricing
generic products
creative selling
unfair-trade laws
33. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
supply chain
phishing
trade industries
family brand
34. Sample that gives every member of the population a chance of being selected
Robinson-Patman Act
environmental management
missionary selling
probability sample
35. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
corporate website
business products
interpretative research
e-business
36. Movement of goods and services from producers to customers
distribution
person marketing
elasticity
promotional pricing
37. Tax levied against imported goods
tariff
homeshoring
psychological pricing
primary data
38. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
green marketing
Maslow's hierarchy of needs
marketing mix
General Agreement on Tariffs and Trade (GATT)
39. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
supply chain
selective distribution
business to business product
pushing strategy
40. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
nearshoring
promotional pricing
product line
services
41. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
consumer innovator
wholesing intermediary
b2c e-marketing (business to consumer)
loss leader
42. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
brand name
social responsibility
competitive environment
attitudes
43. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
list price
business services
creative selling
pulling strategy
44. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
place marketing
AIDA concept
probability sample
bottom line
45. Physiological - safety - social/belongingness - esteem needs - self-actualization
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
46. Process of reducing consumer demand for a good or service to a level that the firm can supply
fair-trade laws
demarketing
consumer product (B2C)
conversion rate
47. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. Segmenting a business-to-business market based on how industrial purchasers will use the product
consumer rights
pushing strategy
product-line pricing
end-use application segmentation
49. Process of selecting survey respondents or research participants
sampling
e-marketing
penetration pricing strategy
intermodal operations
50. Consumer awareness and identification of a brand
brand recognition
yield management
marketing mix
guerrilla marketing