Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






2. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






3. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






4. Process of collecting and using information for marketing decision making






5. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






6. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






7. Number of alternatives that a consumer actually considers in making a purchase decision






8. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






9. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






10. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






11. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






12. Site whose main purpose is to increase purchases by visitors






13. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






14. Grid that organizes numerical information in a standardized - easily understood format






15. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






16. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






17. Brand name owned by a manufacturer or other producer

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18. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






19. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






20. Process by which new goods or services are accepted in the marketplace






21. Segmenting a business-to-business market based on how industrial purchasers will use the product






22. Products that consumers purchase after comparing competing offerings






23. Use of the internet for business transactions between organizations






24. Information collected specifically for the investigation at hand






25. Established price normally quoted to potential buyers






26. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






27. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






28. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






29. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






30. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






31. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






32. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






33. Sample that gives every member of the population a chance of being selected






34. Brand for which the owner claims exclusive legal protection






35. Progression of a product through introduction - growth - maturity - and decline stages






36. Consumer reliance on previous experiences with a product to choose that product again






37. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






38. Pricing strategy involving the use of a high price relative to competitive offerings






39. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






40. Combination of physical chacterisitics and amenities that contribute to a store's image






41. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






42. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






43. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






44. Series of related products offered by one company






45. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






46. Movement of goods and services from producers to customers






47. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






48. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






49. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






50. Process through which buyers make purchasing decisions