Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






2. Amount by which a retailer reduces the original selling price of a product






3. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






4. Movement of high-wage jobs from one country to lower-cost overseas locations






5. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






6. Offering within a product line such as a specific size of liquid detergent






7. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






8. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






9. Products bought by ultimate consumers for personal use






10. Use of the internet for business transactions between organizations






11. Identification and marketing of a social issue - cause - or idea to selected target markets






12. Coordination of all promotional activities to produce a unified - customer-focused promotional message






13. Distribution of a product through a limited number of channels






14. Promotional effort by the seller directed to members of the marketing channel rather than final users






15. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






16. Person's multifaceted picture of himself or herself






17. Products characterized by plain labels - no advertising - and the absence of brand names






18. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






19. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






20. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






21. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






22. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






23. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






24. Consumer refusal of alternatives and extensive search for desired merchandise






25. Firm's communications and relationships with its various publics






26. Features that a consumer considers in chosing among alternatives






27. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






28. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






29. Physiological - safety - social/belongingness - esteem needs - self-actualization

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30. Marketing intermediaries that operate in the trade sector






31. Estimate of a firm's revenue for a specified future period






32. Series of different but related ads that use a single theme and appear in different media within a specified time period






33. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






34. Marketers' standards of conduct and moral values






35. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






36. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






37. Process of coordinating the flow of information - goods - and services among members of the distribution channel






38. Detailed description of the resources and actions needed to achieve stated marketing objectives






39. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






40. Division of the total market into smaller - relatively homogenous groups






41. Messages that deal with buyer-seller relationships






42. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






43. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






44. Want-satisfying power of a good or service






45. Retailing practice of combining dissimilar product lines to boost sales volume






46. Process through which buyers make purchasing decisions






47. Established price normally quoted to potential buyers






48. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






49. Sample that gives every member of the population a chance of being selected






50. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again