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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






2. Marketing domestically produced goods and services in foreign countries






3. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






4. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






5. Number of alternatives that a consumer actually considers in making a purchase decision






6. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






7. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






8. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






9. Series of related products offered by one company






10. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






11. Inner state that directs a person toward the goal of satisfying a need






12. Products characterized by plain labels - no advertising - and the absence of brand names






13. Exchange value of a good or service






14. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






15. Specified deduction from a list price - including a trade-in or promotional allowance






16. Coordination of all promotional activities to produce a unified - customer-focused promotional message






17. Series of different but related ads that use a single theme and appear in different media within a specified time period






18. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






19. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






20. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel


21. Computer-to-computer exchanges of invoices - orders - and other business documents






22. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






23. Amount by which a retailer reduces the original selling price of a product






24. Brand name owned by a manufacturer or other producer


25. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






26. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






27. Promotional effort by the seller directed to members of the marketing channel rather than final users






28. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






29. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






30. Price of one nation's currency in terms of another country's currency






31. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






32. Process of reducing consumer demand for a good or service to a level that the firm can supply






33. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






34. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






35. Cooperative agreement in which two businesses jointly market each other's product






36. Process of collecting and using information for marketing decision making






37. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






38. Company website that sells products to customers






39. Progression of a product through introduction - growth - maturity - and decline stages






40. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






41. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






42. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






43. Site whose main purpose is to increase purchases by visitors






44. Purchasing goods and services from suppliers worldwide






45. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






46. Sequence of suppliers that contribute to the creation and delivery of a good or service






47. Moving jobs to vendors in countries close to the businesses home country






48. State laws requiring sellers to maintain minimum prices for comparable merchandise






49. Sample that involves personal judgement somehwere in the selection process






50. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers