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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Participants in an organizational buying action A
North American Industry Classification System - NAICS
place marketing
buying center
primary data
2. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
bundle pricing
interactive marketing
e-marketing
evoked set
3. Moving jobs to vendors in countries close to the businesses home country
exchange process
nearshoring
brand insistence
markup
4. Division of the total market into smaller - relatively homogenous groups
trademark
leader pricing
market segmentation
North American Industry Classification System - NAICS
5. Consumer refusal of alternatives and extensive search for desired merchandise
retailing
public relations
brand insistence
end-use application segmentation
6. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
commercial market
database marketing
publicity
spam
7. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
corporate website
yield management
b2b e-marketing (business to business)
8. Affiliation of 2 or more companies that help each other achieve common goals
partnership
logistics
guerrilla marketing
team selling
9. Estimate of a firm's revenue for a specified future period
sales forecast
cause marketing
motive
opinion leaders
10. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
first mover strategy
penetration pricing strategy
The BCG Matrix
brand extension
11. Offering within a product line such as a specific size of liquid detergent
exchange rate
stock-keeping unit
broker
elasticity
12. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
marketing myopia
allowance
manufacturer's brand
click through rate
13. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
penetration pricing strategy
advertising
sampling
guerrilla marketing
14. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
leader pricing
shopping products
diffusion process
customary prices
15. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
strategic planning
brand equity
perception
reference groups
16. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
database marketing
total quality management
shopping products
supply-chain management
17. Popular name for junk email
sales promotion
customer relationship management (CRM)
exporting
spam
18. Division of an overall market into homogenous groups based on thier location
geographic segmentation
marketing mix
logistics
generic products
19. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
e-marketing
strategic planning
fair-trade laws
trade industries
20. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
scrambled merchandising
reminder advertising
channel captain
opinion leaders
21. Want-satisfying power of a good or service
planned shopping center
culture
trademark
utility
22. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
product-line pricing
exporting
atmospherics
sales promotion
23. Imbalance between a consumer's actual and desired states
strategic window
brand preference
relationship marketing
need
24. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
second mover strategy
modified breakeven analysis
corporate website
atmospherics
25. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
missionary selling
cognitive dissonance
shopping products
importing
26. Offering two or more complementary products and selling them for a single price
buying center
tariff
bundle pricing
demographic segmentation
27. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
missionary selling
strategic plan
positioning
strategic alliance
28. Exchange value of a good or service
informative advertising
manufacturer's brand
price
brand
29. Sample that involves personal judgement somehwere in the selection process
exchange rate
undifferentiated marketing
nonprobability sampling
adoption process
30. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
publicity
radio frequency identification (RFID)
undifferentiated marketing
penetration pricing strategy
31. Cooperative agreement in which two businesses jointly market each other's product
vertical marketing system (VMS)
comarketing
b2b e-marketing (business to business)
event marketing
32. Products that consumers purchase after comparing competing offerings
relationship selling
shopping products
customer relationship management (CRM)
manufacturers' representative
33. Inner state that directs a person toward the goal of satisfying a need
motive
demarketing
relationship marketing
supply chain
34. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
marketing mix
frequency marketing
computer-based segmentation
franchise
35. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
business products
need
opinion leaders
e-business
36. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
wholesaler
need
marketing decision support system (MDSS)
team selling
37. Tax levied against imported goods
stock-keeping unit
planned shopping center
tariff
breakeven analysis
38. Process of collecting information about the external environment to identify and interpret potential trends
e-marketing
Profit Impact of Market Strategies (PIMS) project
skimming pricing strategies
environmental scanning
39. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
person marketing
total quality management
secondary data
World Trade Organization (WTO)
40. Form of exporting whereby goods and services are bartered rather than sold for cash
click through rate
countertrade
generic products
scrambled merchandising
41. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
unfair-trade laws
organization marketing
sponsorship
promotion
42. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
planning
consumer innovator
strategic alliance
blog
43. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
informative advertising
interpretative research
field selling
product
44. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
technological environment
place marketing
shopping products
bottom line
45. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
yield management
field selling
tactical planning
strategic planning
46. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
exclusive distribution
environmental scanning
buying center
search marketing
47. International trade accord that has helped reduce world tariffs
partnership
planned shopping center
marketing communications
General Agreement on Tariffs and Trade (GATT)
48. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
differentiated marketing
vendor-managed inventory (VMI)
skimming pricing strategies
promotional mix
49. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
wholesing intermediary
product line
cooperative advertising
reminder advertising
50. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
market price
wholesaler
supply chain
consumer innovator