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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Tangible products that customers can see - hear - smell - taste - or touch






2. Identification and marketing of a social issue - cause - or idea to selected target markets






3. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






4. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






5. Series of different but related ads that use a single theme and appear in different media within a specified time period






6. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






7. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






8. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






9. Purchasing foreign goods and services






10. Intangible products that firms buy to facilitate their production and operating processes






11. Sales presentations made at prospective customer's' locations on a face-to- face basis






12. Process of selecting survey respondents or research participants






13. Movement of goods and services from producers to customers






14. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






15. Segmenting a business-to-business market based on how industrial purchasers will use the product






16. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






17. Previously published information






18. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






19. People who purchase new products almost as soon as the products reach the market






20. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






21. Single brand name that identifies several related products






22. Products bought by ultimate consumers for personal use






23. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






24. Form of exporting whereby goods and services are bartered rather than sold for cash






25. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






26. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






27. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






28. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






29. Intangible tasks that satisfy the needs of consumer and business users






30. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






31. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






32. Traditional prices that customers expect to pay for certain goods and services






33. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






34. Brand for which the owner claims exclusive legal protection






35. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






36. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






37. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






38. Imbalance between a consumer's actual and desired states






39. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






40. Values - beliefs - preferences - and tastes handed down from one generation to the next






41. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






42. Product destined for use by ultimate consumers






43. Cooperative agreement in which two businesses jointly market each other's product






44. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






45. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






46. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






47. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






48. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






49. Dominant and controlling member of a marketing channel






50. Affiliation of 2 or more companies that help each other achieve common goals







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Can you answer 50 questions in 15 minutes?


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