SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
exclusive distribution
wheel of retailing
psychographic segmentation
brand recognition
2. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
exchange process
Maslow's hierarchy of needs
first mover strategy
order processing
3. Exchange value of a good or service
services
retail convergence
self concept
price
4. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
retail convergence
marketing decision support system (MDSS)
person marketing
database marketing
5. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
b2b marketing
guerrilla marketing
relationship marketing
franchise
6. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
reminder advertising
penetration pricing strategy
fair-trade laws
scrambled merchandising
7. Segmenting a business-to-business market based on how industrial purchasers will use the product
competitive pricing strategy
brand name
advertising
end-use application segmentation
8. Series of different but related ads that use a single theme and appear in different media within a specified time period
product life cycle
cause marketing
advertising campaign
cognitive dissonance
9. Production - promotion - and reclamation of environmentally sensitive products
buying center
business plan
cannibalization
green marketing
10. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
radio frequency identification (RFID)
competitive pricing strategy
bottom line
buying center
11. Short for web log-- an online journal for an individual or organization
green marketing
price
business services
blog
12. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
relationship marketing
buying center
evaluative criteria
cobranding
13. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
channel captain
personal selling
physical distribution
environmental management
14. Sample that gives every member of the population a chance of being selected
self concept
probability sample
competitive environment
SWOT analysis
15. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
cause marketing
marketing decision support system (MDSS)
political-legal environment
exchange process
16. Strategy of attaching a popular brand name to a new product in an unrelated product category
supply-chain management
brand extension
European Union (EU)
exchange rate
17. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
manufacturer's brand
product maximization
cause marketing
relationship selling
18. Planning that guides the implementation of activities specified in the strategic plan
promotional mix
logistics
tactical planning
mission
19. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
atmospherics
team selling
buying center
over-the-counter selling
20. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
database marketing
marketing ethics
total quality management
markdown
21. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
sales promotion
perception
vendor-managed inventory (VMI)
outsourcing
22. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs
exploratory research
allowance
public relations
creative selling
23. Popular name for junk email
spam
marketing research
brand extension
perception
24. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
exporting
marketing (distribution) channel
supply chain
convenience products
25. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
Profit Impact of Market Strategies (PIMS) project
business plan
marketing decision support system (MDSS)
sales promotion
26. Marketers' standards of conduct and moral values
primary data
marketing ethics
creative selling
advertising agency
27. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
team selling
exchange process
markup
adoption process
28. Distribution of a product through a single wholesaler or retailer in a specific geographic region
consumerism
product maximization
broker
exclusive distribution
29. Product destined for use by ultimate consumers
radio frequency identification (RFID)
event marketing
consumer product (B2C)
family brand
30. Marketing domestically produced goods and services in foreign countries
business plan
exporting
total quality management
cross-promotion
31. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
brand
goods
promotional pricing
SWOT analysis
32. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
persuasive advertising
e-business
cobranding
generic products
33. Participants in an organizational buying action A
brand recognition
vendor-managed inventory (VMI)
public relations
buying center
34. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
transaction based marketing
competitive pricing strategy
commercial market
affinity marketing
35. Offering two or more complementary products and selling them for a single price
atmospherics
environmental scanning
database marketing
bundle pricing
36. Selling directly to consumers over the internet
wholesaler
b2c e-marketing (business to consumer)
radio frequency identification (RFID)
broker
37. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
differentiated marketing
place marketing
business services
interactive marketing
38. Consumer reliance on previous experiences with a product to choose that product again
trade industries
brand preference
lifetime value of a customer
Profit Impact of Market Strategies (PIMS) project
39. Firm's communications and relationships with its various publics
public relations
strategic plan
importing
primary data
40. Grid that organizes numerical information in a standardized - easily understood format
vendor-managed inventory (VMI)
spreadsheet analysis
diffusion process
business to business product
41. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
outsourcing
vertical marketing system (VMS)
The BCG Matrix
personal selling
42. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
allowance
World Trade Organization (WTO)
database marketing
personal selling
43. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
cross-promotion
supply-chain management
total quality management
exchange process
44. Intangible products that firms buy to facilitate their production and operating processes
social responsibility
undifferentiated marketing
nonprobability sampling
business services
45. Promotional effort by the seller directed to members of the marketing channel rather than final users
strategic alliance
physical distribution
pushing strategy
e-business
46. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
markup
attitudes
business to business product
guerrilla marketing
47. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
focus group
consumer products
public relations
publicity
48. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
fair-trade laws
wholesing intermediary
intergrated marketing communications
promotional mix
49. Purchasing foreign goods and services
self concept
supply chain
importing
consumer orientation
50. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
atmospherics
evoked set
place marketing
political-legal environment