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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specified deduction from a list price - including a trade-in or promotional allowance
allowance
place marketing
list price
persuasive advertising
2. Estimate of a firm's revenue for a specified future period
target-return objective
sales forecast
evaluative criteria
consumer products
3. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
second mover strategy
import quotas
global sourcing
category management
4. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
allowance
organization marketing
brand equity
partnership
5. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
World Trade Organization (WTO)
selective distribution
SWOT analysis
second mover strategy
6. Application to marketing of knowledge based on discoveries in science - inventions - and innovations
marketing ethics
technological environment
distribution
scrambled merchandising
7. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
nonprobability sampling
markup
channel captain
search marketing
8. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
penetration pricing strategy
opinion leaders
vendor-managed inventory (VMI)
diffusion process
9. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
radio frequency identification (RFID)
supply chain
World Trade Organization (WTO)
North American Free Trade Agreement (NAFTA)
10. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
promotional mix
brand name
b2b e-marketing (business to business)
advertising campaign
11. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
marketing decision support system (MDSS)
product maximization
relationship marketing
exporting
12. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
cross-promotion
environmental scanning
promotion
consumer products
13. Strategy of attaching a popular brand name to a new product in an unrelated product category
order processing
sales promotion
guerrilla marketing
brand extension
14. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
import quotas
probability sample
sales forecast
adoption process
15. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
sponsorship
Maslow's hierarchy of needs
nonprobability sampling
order processing
16. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
competitive environment
transaction based marketing
political-legal environment
commercial market
17. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
convenience products
cooperative advertising
markup
advertising campaign
18. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
guerrilla marketing
phishing
franchise
services
19. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
cause marketing
marketing communications
focus group
product
20. Planning that guides the implementation of activities specified in the strategic plan
tactical planning
direct marketing
loss leader
marketing mix
21. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
wheel of retailing
comarketing
total quality management
manufacturers' representative
22. Sequence of suppliers that contribute to the creation and delivery of a good or service
brand equity
intermodal operations
competitive pricing strategy
supply chain
23. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
secondary data
loss leader
planning
advertising
24. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
competitive environment
Profit Impact of Market Strategies (PIMS) project
category management
planning
25. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
competitive environment
direct marketing
relationship marketing
utility
26. People who purchase new products almost as soon as the products reach the market
environmental management
spam
consumer innovator
first mover strategy
27. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
field selling
manufacturer's brand
consumerism
inside selling
28. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
buying center
sales promotion
psychological pricing
demographic segmentation
29. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
retail convergence
advertising
person marketing
exchange process
30. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
over-the-counter selling
Porter's Five Forces
SWOT analysis
North American Free Trade Agreement (NAFTA)
31. Progression of a product through introduction - growth - maturity - and decline stages
product life cycle
culture
sales promotion
business plan
32. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
adoption process
geographic segmentation
e-marketing
exchange rate
33. Process of collecting and using information for marketing decision making
strategic window
nearshoring
markdown
marketing research
34. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
logistics
organization marketing
atmospherics
database marketing
35. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
undifferentiated marketing
competitive pricing strategy
spam
direct marketing
36. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
wholesing intermediary
focus group
perception
franchise
37. Segmenting a business-to-business market based on how industrial purchasers will use the product
focus group
affinity marketing
consumer product (B2C)
end-use application segmentation
38. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
wholesaler
promotional mix
cause marketing
phishing
39. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
economic environment
pulling strategy
learning
computer-based segmentation
40. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
yield management
over-the-counter selling
advertising agency
importing
41. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
mission
convenience products
retail convergence
lifetime value of a customer
42. Activities involved in selling merchandise to ultimate consumers
retailing
exploratory research
advertising agency
sales promotion
43. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
interactive marketing
yield management
promotional pricing
relationship selling
44. Coordination of all promotional activities to produce a unified - customer-focused promotional message
intergrated marketing communications
evaluative criteria
supply-chain management
computer-based segmentation
45. Popular name for junk email
spam
distribution
micromarketing
nearshoring
46. Selling by phone - mail - and electronic commerce
interactive marketing
marketing plan
inside selling
political-legal environment
47. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
direct marketing
comparitive advertising
marketing
marketing web site
48. Person's multifaceted picture of himself or herself
tactical planning
competitive environment
self concept
customary prices
49. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
institutional advertising
relationship marketing
product
marketing mix
50. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
over-the-counter selling
intermodal operations
self concept
technological environment