Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






2. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






3. Features that a consumer considers in chosing among alternatives






4. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






5. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






6. Process of collecting and using information for marketing decision making






7. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






8. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






9. Firm's communications and relationships with its various publics






10. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






11. Marketing of sporting - cultural - and charitable activities to selected target markets






12. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






13. Specified deduction from a list price - including a trade-in or promotional allowance






14. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






15. Company website that sells products to customers






16. Want-satisfying power of a good or service






17. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






18. Process of collecting information about the external environment to identify and interpret potential trends






19. Tangible products that customers can see - hear - smell - taste - or touch






20. Firm whose marketing specialists help advertisers plan and prepare advertisements






21. Comprehensive term that describes wholesalers as well as agents and brokers






22. Process of coordinating the flow of information - goods - and services among members of the distribution channel






23. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






24. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






25. Purchasing goods and services from suppliers worldwide






26. Production - promotion - and reclamation of environmentally sensitive products






27. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






28. Segmenting a business-to-business market based on how industrial purchasers will use the product






29. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






30. Series of different but related ads that use a single theme and appear in different media within a specified time period






31. Pricing strategy involving the use of a high price relative to competitive offerings






32. Movement of high-wage jobs from one country to lower-cost overseas locations






33. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






34. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






35. Marketers' standards of conduct and moral values






36. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






37. Previously published information






38. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






39. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






40. Process by which new goods or services are accepted in the marketplace






41. Selling by phone - mail - and electronic commerce






42. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






43. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






44. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






45. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






46. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






47. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






48. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






49. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






50. Placing a product at a certain point or location within a marketin the minds of prospective buyers