Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






2. Offering two or more complementary products and selling them for a single price






3. Nonpersonal selling of a particular good or service






4. Placing a product at a certain point or location within a marketin the minds of prospective buyers






5. Site whose main purpose is to increase purchases by visitors






6. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






7. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






8. Imbalance between a consumer's actual and desired states






9. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






10. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






11. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






12. Brand for which the owner claims exclusive legal protection






13. Participants in an organizational buying action A






14. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






15. Segmenting a business-to-business market based on how industrial purchasers will use the product






16. Intangible products that firms buy to facilitate their production and operating processes






17. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






18. Identification and marketing of a social issue - cause - or idea to selected target markets






19. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






20. Products bought by ultimate consumers for personal use






21. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






22. Amount that a retailer adds to the cost of a product to determine its selling price






23. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






24. Exchange value of a good or service






25. Combination of physical chacterisitics and amenities that contribute to a store's image






26. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






27. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






28. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






29. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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30. Distribution of a product through a single wholesaler or retailer in a specific geographic region






31. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






32. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






33. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






34. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






35. Marketing of sporting - cultural - and charitable activities to selected target markets






36. Company website that sells products to customers






37. Dominant and controlling member of a marketing channel






38. Selling by phone - mail - and electronic commerce






39. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






40. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






41. Form of exporting whereby goods and services are bartered rather than sold for cash






42. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






43. Affiliation of 2 or more companies that help each other achieve common goals






44. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






45. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






46. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






47. Process of collecting and using information for marketing decision making






48. Specified deduction from a list price - including a trade-in or promotional allowance






49. Offering within a product line such as a specific size of liquid detergent






50. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer