Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






2. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






3. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






4. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






5. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






6. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






7. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






8. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






9. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






10. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






11. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






12. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






13. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






14. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






15. Participants in an organizational buying action A






16. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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17. Established price normally quoted to potential buyers






18. Use of the internet for business transactions between organizations






19. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






20. Process of collecting and using information for marketing decision making






21. Brand name owned by a manufacturer or other producer

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22. Added value that a respected - well-known brand name gives to a product in the marketplace






23. Intangible tasks that satisfy the needs of consumer and business users






24. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






25. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






26. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






27. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






28. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






29. Information collected specifically for the investigation at hand






30. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






31. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






32. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






33. Specified deduction from a list price - including a trade-in or promotional allowance






34. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






35. Purchasing foreign goods and services






36. Progression of a product through introduction - growth - maturity - and decline stages






37. Sales presentations made at prospective customer's' locations on a face-to- face basis






38. Process of selecting survey respondents or research participants






39. Products bought by ultimate consumers for personal use






40. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






41. Want-satisfying power of a good or service






42. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






43. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






44. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






45. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






46. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






47. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






48. Number of alternatives that a consumer actually considers in making a purchase decision






49. Coordination of all promotional activities to produce a unified - customer-focused promotional message






50. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments