SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
consumer rights
advertising agency
green marketing
primary data
2. Marketers' standards of conduct and moral values
click through rate
marketing ethics
relationship selling
markdown
3. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
marketing mix
second mover strategy
database marketing
e-marketing
4. Offering two or more complementary products and selling them for a single price
spreadsheet analysis
bundle pricing
cognitive dissonance
scrambled merchandising
5. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
promotion
vendor-managed inventory (VMI)
competitive pricing strategy
e-business
6. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
homeshoring
social responsibility
marketing mix
nonprobability sampling
7. Purchasing foreign goods and services
adoption process
business to business product
marketing communications
importing
8. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
electronic storefront
consultative selling
atmospherics
tactical planning
9. Want-satisfying power of a good or service
adoption process
utility
nonprobability sampling
marketing myopia
10. Consumer reliance on previous experiences with a product to choose that product again
phishing
Maslow's hierarchy of needs
brand preference
exporting
11. Products characterized by plain labels - no advertising - and the absence of brand names
comparitive advertising
breakeven analysis
generic products
team selling
12. Single brand name that identifies several related products
supply chain
distribution
business plan
family brand
13. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
direct marketing
sales promotion
penetration pricing strategy
geographic segmentation
14. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
offshoring
General Agreement on Tariffs and Trade (GATT)
computer-based segmentation
environmental management
15. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
brand
transaction based marketing
missionary selling
total quality management
16. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
customer relationship management (CRM)
guerrilla marketing
Maslow's hierarchy of needs
pulling strategy
17. Loss of sales of an existing product due to competition from a new product in the same line
selective distribution
retail convergence
strategic alliance
cannibalization
18. Company website that sells products to customers
consumer rights
channel captain
demarketing
electronic storefront
19. Promotional effort by the seller directed to members of the marketing channel rather than final users
exchange process
strategic business units (SBU's)
category management
pushing strategy
20. Product destined for use by ultimate consumers
consumer product (B2C)
retail convergence
strategic alliance
consultative selling
21. Division of the total market into smaller - relatively homogenous groups
nonprobability sampling
market price
market segmentation
first mover strategy
22. Specified deduction from a list price - including a trade-in or promotional allowance
allowance
supply-chain management
atmospherics
pushing strategy
23. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
secondary data
culture
missionary selling
environmental scanning
24. Process of collecting and using information for marketing decision making
marketing communications
personal selling
marketing research
reference groups
25. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
exporting
target-return objective
supply-chain management
retail convergence
26. Production - promotion - and reclamation of environmentally sensitive products
business to business product
green marketing
consumer products
motive
27. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
business to business product
sales forecast
need
reference groups
28. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
broker
The BCG Matrix
leader pricing
list price
29. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
geographic segmentation
value pricing
affinity marketing
brand equity
30. Strategy of attaching a popular brand name to a new product in an unrelated product category
brand recognition
brand extension
diffusion process
list price
31. Process of selecting survey respondents or research participants
blog
commercial market
sampling
comparitive advertising
32. Sales presentations made at prospective customer's' locations on a face-to- face basis
franchise
modified breakeven analysis
e-marketing
field selling
33. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
focus group
brand name
distribution
blog
34. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
phishing
physical distribution
frequency marketing
positioning
35. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
pushing strategy
AIDA concept
direct marketing
sampling
36. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
Robinson-Patman Act
consumer rights
vendor-managed inventory (VMI)
e-marketing
37. Participants in an organizational buying action A
offshoring
differentiated marketing
buying center
price
38. Detailed description of the resources and actions needed to achieve stated marketing objectives
marketing
advertising
marketing plan
evaluative criteria
39. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
General Agreement on Tariffs and Trade (GATT)
vendor-managed inventory (VMI)
product-related segmentation
personal selling
40. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
Eight Universal Marketing functions
marketing
creative selling
social-cultural environment
41. Series of different but related ads that use a single theme and appear in different media within a specified time period
business plan
marketing research
advertising campaign
pushing strategy
42. Pricing strategy involving the use of a high price relative to competitive offerings
conversion rate
electronic data interchange (EDI)
trade industries
skimming pricing strategies
43. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
vertical marketing system (VMS)
business products
wholesaler
commercial market
44. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
spam
reseller
focus group
pulling strategy
45. Traditional prices that customers expect to pay for certain goods and services
retailing
shopping products
supply-chain management
customary prices
46. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
consumer orientation
competitive environment
wheel of retailing
reminder advertising
47. Number of alternatives that a consumer actually considers in making a purchase decision
consumerism
evoked set
import quotas
probability sample
48. Consumer refusal of alternatives and extensive search for desired merchandise
adoption process
team selling
environmental management
brand insistence
49. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
attitudes
goods
blog
family brand
50. Popular name for junk email
spam
blog
product maximization
e-business
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests