Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






2. Company website that sells products to customers






3. Established price normally quoted to potential buyers






4. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






5. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






6. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






7. Marketers' standards of conduct and moral values






8. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






9. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






10. Values - beliefs - preferences - and tastes handed down from one generation to the next






11. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






12. Group of retail stores planned - coordinated - and marketed as a unit






13. Price of one nation's currency in terms of another country's currency






14. Promotional effort by the seller directed to members of the marketing channel rather than final users






15. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






16. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






17. Products that consumers purchase after comparing competing offerings






18. Marketing intermediaries that operate in the trade sector






19. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






20. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






21. Firm whose marketing specialists help advertisers plan and prepare advertisements






22. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






23. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






24. Marketing domestically produced goods and services in foreign countries






25. Use of the internet for business transactions between organizations






26. Sales presentations made at prospective customer's' locations on a face-to- face basis






27. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






28. Strategy of attaching a popular brand name to a new product in an unrelated product category






29. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






30. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






31. Added value that a respected - well-known brand name gives to a product in the marketplace






32. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






33. Imbalance between a consumer's actual and desired states






34. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






35. Cooperative agreement in which two businesses jointly market each other's product






36. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






37. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






38. Sample that involves personal judgement somehwere in the selection process






39. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






40. Accord removing trade barriers between Canada - Mexico - and the US






41. Progression of a product through introduction - growth - maturity - and decline stages






42. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






43. Process through which buyers make purchasing decisions






44. International trade accord that has helped reduce world tariffs






45. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






46. Short for web log-- an online journal for an individual or organization






47. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






48. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






49. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






50. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages