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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Comprehensive term that describes wholesalers as well as agents and brokers






2. Previously published information






3. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






4. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






5. Sample that involves personal judgement somehwere in the selection process






6. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






7. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






8. Computer-to-computer exchanges of invoices - orders - and other business documents






9. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






10. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






11. Tax levied against imported goods






12. Brand name owned by a manufacturer or other producer

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13. Number of alternatives that a consumer actually considers in making a purchase decision






14. Company website that sells products to customers






15. State laws requiring sellers to maintain minimum prices for comparable merchandise






16. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






17. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






18. Strategy of attaching a popular brand name to a new product in an unrelated product category






19. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






20. Amount by which a retailer reduces the original selling price of a product






21. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






22. Products bought by ultimate consumers for personal use






23. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






24. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






25. Selling directly to consumers over the internet






26. Division of an overall market into homogenous groups based on thier location






27. Offering two or more complementary products and selling them for a single price






28. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






29. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






30. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






31. Combination of physical chacterisitics and amenities that contribute to a store's image






32. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






33. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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34. Dominant and controlling member of a marketing channel






35. Planning that guides the implementation of activities specified in the strategic plan






36. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






37. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






38. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






39. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






40. Purchasing goods and services from suppliers worldwide






41. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






42. Percentage of people presented with a banner ad who click on it






43. Use of the internet for business transactions between organizations






44. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






45. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






46. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






47. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






48. Established price normally quoted to potential buyers






49. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






50. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe







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Can you answer 50 questions in 15 minutes?


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