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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






2. Added value that a respected - well-known brand name gives to a product in the marketplace






3. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






4. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






5. Purchasing foreign goods and services






6. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






7. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






8. Series of different but related ads that use a single theme and appear in different media within a specified time period






9. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






10. Combination of physical chacterisitics and amenities that contribute to a store's image






11. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






12. Brand name owned by a manufacturer or other producer

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13. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






14. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






15. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






16. Movement of goods and services from producers to customers






17. Consumer awareness and identification of a brand






18. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






19. Coordination of all promotional activities to produce a unified - customer-focused promotional message






20. Accord removing trade barriers between Canada - Mexico - and the US






21. Amount that a retailer adds to the cost of a product to determine its selling price






22. Consumer refusal of alternatives and extensive search for desired merchandise






23. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






24. Nonpersonal selling of a particular good or service






25. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






26. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






27. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






28. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






29. Process by which new goods or services are accepted in the marketplace






30. Process of coordinating the flow of information - goods - and services among members of the distribution channel






31. State laws requiring sellers to maintain minimum prices for comparable merchandise






32. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






33. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






34. Estimate of a firm's revenue for a specified future period






35. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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36. Planning that guides the implementation of activities specified in the strategic plan






37. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






38. Short for web log-- an online journal for an individual or organization






39. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






40. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






41. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






42. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






43. Pricing strategy involving the use of a high price relative to competitive offerings






44. Firm whose marketing specialists help advertisers plan and prepare advertisements






45. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






46. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






47. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






48. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






49. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






50. Grid that organizes numerical information in a standardized - easily understood format






Can you answer 50 questions in 15 minutes?



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