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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Production - promotion - and reclamation of environmentally sensitive products






2. Movement of high-wage jobs from one country to lower-cost overseas locations






3. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






4. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






5. Number of alternatives that a consumer actually considers in making a purchase decision






6. Process of coordinating the flow of information - goods - and services among members of the distribution channel






7. Marketers' standards of conduct and moral values






8. Cooperative agreement in which two businesses jointly market each other's product






9. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






10. Sequence of suppliers that contribute to the creation and delivery of a good or service






11. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






12. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






13. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






14. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






15. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






16. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






17. Marketing of sporting - cultural - and charitable activities to selected target markets






18. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






19. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






20. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






21. Promotional effort by the seller directed to members of the marketing channel rather than final users






22. Products characterized by plain labels - no advertising - and the absence of brand names






23. Pricing strategy involving the use of a high price relative to competitive offerings






24. Distribution of a product through a limited number of channels






25. Participants in an organizational buying action A






26. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






27. Offering two or more complementary products and selling them for a single price






28. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






29. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






30. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






31. Planning that guides the implementation of activities specified in the strategic plan






32. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






33. Information collected specifically for the investigation at hand






34. Short for web log-- an online journal for an individual or organization






35. Established price normally quoted to potential buyers






36. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






37. Features that a consumer considers in chosing among alternatives






38. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






39. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






40. Distribution of a product through all available channels






41. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






42. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






43. Sample that gives every member of the population a chance of being selected






44. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






45. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






46. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






47. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






48. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






49. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






50. Products that consumers purchase after comparing competing offerings






Can you answer 50 questions in 15 minutes?



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