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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
radio frequency identification (RFID)
marketing mix
intensive distribution
atmospherics
2. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
planning
generic products
spam
consumer rights
3. Cooperative agreement in which two businesses jointly market each other's product
distribution
spam
comarketing
value pricing
4. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
General Agreement on Tariffs and Trade (GATT)
marketing research
leader pricing
demographic segmentation
5. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
event marketing
channel captain
psychographic segmentation
reference groups
6. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
relationship marketing
commercial market
exploratory research
pushing strategy
7. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
geographic segmentation
wheel of retailing
wholesaler
b2b e-marketing (business to business)
8. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
b2c e-marketing (business to consumer)
marketing
skimming pricing strategies
attitudes
9. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
e-marketing
markup
supply-chain management
intergrated marketing communications
10. Strategy of attaching a popular brand name to a new product in an unrelated product category
offshoring
team selling
intergrated marketing communications
brand extension
11. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
b2c e-marketing (business to consumer)
sales forecast
selective distribution
retail convergence
12. Consumer reliance on previous experiences with a product to choose that product again
team selling
category management
brand preference
marketing web site
13. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
total quality management
team selling
vendor-managed inventory (VMI)
logistics
14. People who purchase new products almost as soon as the products reach the market
planning
business services
modified breakeven analysis
consumer innovator
15. Intangible tasks that satisfy the needs of consumer and business users
comparitive advertising
reminder advertising
persuasive advertising
services
16. Tangible products that customers can see - hear - smell - taste - or touch
skimming pricing strategies
goods
outsourcing
relationship marketing
17. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
convenience products
price
frequency marketing
cognitive dissonance
18. Planning that guides the implementation of activities specified in the strategic plan
tactical planning
logistics
competitive environment
missionary selling
19. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
manufacturers' representative
stock-keeping unit
strategic plan
20. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
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21. Identification and marketing of a social issue - cause - or idea to selected target markets
pulling strategy
cause marketing
missionary selling
exploratory research
22. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
total quality management
undifferentiated marketing
place marketing
differentiated marketing
23. Retailing practice of combining dissimilar product lines to boost sales volume
consumer orientation
penetration pricing strategy
scrambled merchandising
import quotas
24. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
nonprobability sampling
relationship marketing
political-legal environment
economic environment
25. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
inside selling
price
loss leader
opinion leaders
26. Imbalance between a consumer's actual and desired states
buying center
target-return objective
informative advertising
need
27. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
environmental management
lifetime value of a customer
corporate website
yield management
28. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
trade industries
General Agreement on Tariffs and Trade (GATT)
promotion
marketing ethics
29. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
brand
political-legal environment
direct marketing
missionary selling
30. Hiring workers to do jobs from their homes
services
homeshoring
transaction based marketing
creative selling
31. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
selective distribution
relationship selling
psychological pricing
primary data
32. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
attitudes
European Union (EU)
consumer behavior
exporting
33. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
leader pricing
first mover strategy
convenience products
fair-trade laws
34. Marketing information system component that links a decision marketer with relevant databases and analysis tools
micromarketing
marketing decision support system (MDSS)
cross-promotion
outsourcing
35. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
tactical planning
category management
exchange process
foreign licensing
36. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
cause marketing
informative advertising
World Trade Organization (WTO)
spreadsheet analysis
37. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
buying center
focus group
supply chain
competitive environment
38. Company website that sells products to customers
Eight Universal Marketing functions
undifferentiated marketing
lifetime value of a customer
electronic storefront
39. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
persuasive advertising
radio frequency identification (RFID)
customer relationship management (CRM)
business products
40. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
lifetime value of a customer
atmospherics
cooperative advertising
attitudes
41. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
foreign licensing
Porter's Five Forces
missionary selling
demographic segmentation
42. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
publicity
pulling strategy
total quality management
Maslow's hierarchy of needs
43. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
cause marketing
affinity marketing
importing
brand insistence
44. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
homeshoring
social responsibility
evoked set
services
45. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
broker
event marketing
cross-promotion
social-cultural environment
46. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
radio frequency identification (RFID)
vertical marketing system (VMS)
strategic business units (SBU's)
social-cultural environment
47. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
customer relationship management (CRM)
search marketing
category management
price
48. Popular name for junk email
commercial market
environmental scanning
planned shopping center
spam
49. Coordination of all promotional activities to produce a unified - customer-focused promotional message
marketing research
b2b marketing
commercial market
intergrated marketing communications
50. Moving jobs to vendors in countries close to the businesses home country
leader pricing
nearshoring
primary data
direct marketing