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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Brand name owned by a manufacturer or other producer

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2. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






3. Popular name for junk email






4. Movement of high-wage jobs from one country to lower-cost overseas locations






5. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






6. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






7. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






8. International trade accord that has helped reduce world tariffs






9. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






10. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






11. Products that consumers purchase after comparing competing offerings






12. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






13. Process of collecting information about the external environment to identify and interpret potential trends






14. Offering within a product line such as a specific size of liquid detergent






15. Marketing domestically produced goods and services in foreign countries






16. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






17. Products characterized by plain labels - no advertising - and the absence of brand names






18. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






19. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






20. Consumer awareness and identification of a brand






21. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






23. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






24. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






25. Sequence of suppliers that contribute to the creation and delivery of a good or service






26. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






27. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






28. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






29. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






30. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






31. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






32. Offering two or more complementary products and selling them for a single price






33. Using outside vendors to provide goods and services formerly produced in-house






34. Tax levied against imported goods






35. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






36. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






37. Production - promotion - and reclamation of environmentally sensitive products






38. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






39. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






40. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






41. Dominant and controlling member of a marketing channel






42. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






43. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






44. Loss of sales of an existing product due to competition from a new product in the same line






45. Sample that involves personal judgement somehwere in the selection process






46. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






47. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






48. Percentage of people presented with a banner ad who click on it






49. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






50. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights







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Can you answer 50 questions in 15 minutes?


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