Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






2. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






3. Specified deduction from a list price - including a trade-in or promotional allowance






4. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






5. Loss of sales of an existing product due to competition from a new product in the same line






6. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






7. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






8. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






9. Short for web log-- an online journal for an individual or organization






10. Features that a consumer considers in chosing among alternatives






11. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






12. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






13. Purchasing goods and services from suppliers worldwide






14. State laws requiring sellers to maintain minimum prices for comparable merchandise






15. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






16. Estimate of a firm's revenue for a specified future period






17. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






18. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






19. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






20. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






21. Hiring workers to do jobs from their homes






22. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






23. Amount that a retailer adds to the cost of a product to determine its selling price






24. Firm's communications and relationships with its various publics






25. Values - beliefs - preferences - and tastes handed down from one generation to the next






26. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






27. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






28. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


29. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






30. Identification and marketing of a social issue - cause - or idea to selected target markets






31. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






32. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






33. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






34. Planning that guides the implementation of activities specified in the strategic plan






35. Process of collecting information about the external environment to identify and interpret potential trends






36. Want-satisfying power of a good or service






37. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






38. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






39. Comprehensive term that describes wholesalers as well as agents and brokers






40. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






41. Process of reducing consumer demand for a good or service to a level that the firm can supply






42. Marketing of sporting - cultural - and charitable activities to selected target markets






43. Promotional effort by the seller directed to members of the marketing channel rather than final users






44. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






45. Purchasing foreign goods and services






46. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






47. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






48. Sales presentations made at prospective customer's' locations on a face-to- face basis






49. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






50. Selling directly to consumers over the internet







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests