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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
target-return objective
sales promotion
opinion leaders
team selling
2. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
demarketing
mission
first mover strategy
product advertising
3. People who purchase new products almost as soon as the products reach the market
cognitive dissonance
consumer innovator
strategic planning
market segmentation
4. Selling directly to consumers over the internet
b2c e-marketing (business to consumer)
advertising
homeshoring
customer relationship management (CRM)
5. Products bought by ultimate consumers for personal use
publicity
brand equity
consumer products
modified breakeven analysis
6. Process by which new goods or services are accepted in the marketplace
Porter's Five Forces
countertrade
marketing web site
diffusion process
7. Single brand name that identifies several related products
undifferentiated marketing
selective distribution
interpretative research
family brand
8. Consumer refusal of alternatives and extensive search for desired merchandise
consumer product (B2C)
brand insistence
fair-trade laws
database marketing
9. Marketing intermediaries that operate in the trade sector
probability sample
physical distribution
supply chain
reseller
10. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
cooperative advertising
focus group
partnership
reference groups
11. Distribution of a product through a limited number of channels
trademark
selective distribution
geographic segmentation
adoption process
12. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
guerrilla marketing
undifferentiated marketing
marketing plan
fair-trade laws
13. Amount that a retailer adds to the cost of a product to determine its selling price
creative selling
persuasive advertising
business products
markup
14. Previously published information
self concept
cobranding
cannibalization
secondary data
15. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
consumer orientation
Profit Impact of Market Strategies (PIMS) project
strategic business units (SBU's)
business products
16. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
family brand
marketing mix
reference groups
Robinson-Patman Act
17. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
corporate website
b2c e-marketing (business to consumer)
economic environment
green marketing
18. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
first mover strategy
fair-trade laws
price
supply-chain management
19. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
unfair-trade laws
diffusion process
comarketing
perception
20. Accord removing trade barriers between Canada - Mexico - and the US
North American Free Trade Agreement (NAFTA)
learning
electronic data interchange (EDI)
cobranding
21. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
goods
marketing myopia
brand
intergrated marketing communications
22. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
guerrilla marketing
marketing ethics
competitive pricing strategy
consultative selling
23. Use of the internet for business transactions between organizations
perception
supply-chain management
breakeven analysis
b2b e-marketing (business to business)
24. Purchasing foreign goods and services
generic products
trademark
importing
North American Free Trade Agreement (NAFTA)
25. Number of alternatives that a consumer actually considers in making a purchase decision
intensive distribution
evoked set
logistics
market price
26. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
European Union (EU)
sponsorship
direct marketing
advertising agency
27. State laws requiring sellers to maintain minimum prices for comparable merchandise
value pricing
evoked set
unfair-trade laws
vertical marketing system (VMS)
28. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
marketing mix
direct marketing
penetration pricing strategy
psychological pricing
29. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
promotional pricing
lifetime value of a customer
consumer product (B2C)
interactive marketing
30. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
probability sample
order processing
Porter's Five Forces
value pricing
31. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
goods
partnership
reseller
32. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
General Agreement on Tariffs and Trade (GATT)
marketing myopia
search marketing
importing
33. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
business plan
public relations
exchange process
strategic alliance
34. Amount by which a retailer reduces the original selling price of a product
World Trade Organization (WTO)
SWOT analysis
atmospherics
markdown
35. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
foreign licensing
marketing mix
customary prices
social-cultural environment
36. Specified deduction from a list price - including a trade-in or promotional allowance
homeshoring
click through rate
bundle pricing
allowance
37. Site whose main purpose is to increase purchases by visitors
trademark
product maximization
marketing web site
guerrilla marketing
38. Process of collecting and using information for marketing decision making
pulling strategy
logistics
marketing research
manufacturers' representative
39. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
self concept
marketing (distribution) channel
strategic business units (SBU's)
adoption process
40. Planning that guides the implementation of activities specified in the strategic plan
advertising campaign
tactical planning
markdown
supply-chain management
41. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
pushing strategy
tariff
reminder advertising
SWOT analysis
42. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
foreign licensing
total quality management
attitudes
b2b marketing
43. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
broker
geographic segmentation
personal selling
environmental management
44. Series of different but related ads that use a single theme and appear in different media within a specified time period
advertising campaign
electronic storefront
psychological pricing
comarketing
45. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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46. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
lifetime value of a customer
informative advertising
product advertising
channel captain
47. Estimate of a firm's revenue for a specified future period
importing
differentiated marketing
marketing mix
sales forecast
48. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
manufacturers' representative
search marketing
Eight Universal Marketing functions
focus group
49. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
team selling
leader pricing
target-return objective
publicity
50. Information collected specifically for the investigation at hand
breakeven analysis
primary data
economic environment
political-legal environment