Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nonpersonal selling of a particular good or service






2. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






3. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






4. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






5. Tangible products that customers can see - hear - smell - taste - or touch






6. Participants in an organizational buying action A






7. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






8. Amount by which a retailer reduces the original selling price of a product






9. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






10. Form of exporting whereby goods and services are bartered rather than sold for cash






11. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






12. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






13. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






14. Sample that gives every member of the population a chance of being selected






15. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






16. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






17. Marketing intermediaries that operate in the trade sector






18. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






19. Planning that guides the implementation of activities specified in the strategic plan






20. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






21. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






22. Loss of sales of an existing product due to competition from a new product in the same line






23. Affiliation of 2 or more companies that help each other achieve common goals






24. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






25. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






26. Detailed description of the resources and actions needed to achieve stated marketing objectives






27. Movement of goods and services from producers to customers






28. Group of retail stores planned - coordinated - and marketed as a unit






29. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






30. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






31. Cooperative agreement in which two businesses jointly market each other's product






32. Firm whose marketing specialists help advertisers plan and prepare advertisements






33. Established price normally quoted to potential buyers






34. Activities involved in selling merchandise to ultimate consumers






35. Previously published information






36. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






37. Specified deduction from a list price - including a trade-in or promotional allowance






38. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






39. Popular name for junk email






40. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






41. Sample that involves personal judgement somehwere in the selection process






42. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






43. Traditional prices that customers expect to pay for certain goods and services






44. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






45. Products characterized by plain labels - no advertising - and the absence of brand names






46. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






47. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






48. Products bought by ultimate consumers for personal use






49. Site whose main purpose is to increase purchases by visitors






50. Percentage of people presented with a banner ad who click on it