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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






2. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






3. Exchange value of a good or service






4. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






5. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






6. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






7. Segmenting a business-to-business market based on how industrial purchasers will use the product






8. Series of different but related ads that use a single theme and appear in different media within a specified time period






9. Production - promotion - and reclamation of environmentally sensitive products






10. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






11. Short for web log-- an online journal for an individual or organization






12. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






13. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






14. Sample that gives every member of the population a chance of being selected






15. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






16. Strategy of attaching a popular brand name to a new product in an unrelated product category






17. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






18. Planning that guides the implementation of activities specified in the strategic plan






19. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






20. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






21. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






22. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






23. Popular name for junk email






24. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






25. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






26. Marketers' standards of conduct and moral values






27. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






28. Distribution of a product through a single wholesaler or retailer in a specific geographic region






29. Product destined for use by ultimate consumers






30. Marketing domestically produced goods and services in foreign countries






31. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






32. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






33. Participants in an organizational buying action A






34. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






35. Offering two or more complementary products and selling them for a single price






36. Selling directly to consumers over the internet






37. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






38. Consumer reliance on previous experiences with a product to choose that product again






39. Firm's communications and relationships with its various publics






40. Grid that organizes numerical information in a standardized - easily understood format






41. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






42. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






43. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






44. Intangible products that firms buy to facilitate their production and operating processes






45. Promotional effort by the seller directed to members of the marketing channel rather than final users






46. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






47. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






48. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






49. Purchasing foreign goods and services






50. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights