Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






2. Process of reducing consumer demand for a good or service to a level that the firm can supply






3. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






4. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






5. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






6. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






7. Established price normally quoted to potential buyers






8. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






9. Marketers' standards of conduct and moral values






10. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






11. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






12. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






13. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






14. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






15. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






16. Previously published information






17. Marketing information system component that links a decision marketer with relevant databases and analysis tools






18. Movement of goods and services from producers to customers






19. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






20. Division of the total market into smaller - relatively homogenous groups






21. Offering within a product line such as a specific size of liquid detergent






22. Person's multifaceted picture of himself or herself






23. Brand name owned by a manufacturer or other producer

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24. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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25. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






26. Movement of high-wage jobs from one country to lower-cost overseas locations






27. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






28. Company website that sells products to customers






29. Information collected specifically for the investigation at hand






30. Sequence of suppliers that contribute to the creation and delivery of a good or service






31. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






32. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






33. Process through which buyers make purchasing decisions






34. Pricing strategy involving the use of a high price relative to competitive offerings






35. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






36. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






37. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






38. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






39. Product destined for use by ultimate consumers






40. Form of exporting whereby goods and services are bartered rather than sold for cash






41. Nonpersonal selling of a particular good or service






42. Group of retail stores planned - coordinated - and marketed as a unit






43. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






44. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






45. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






46. Identification and marketing of a social issue - cause - or idea to selected target markets






47. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






48. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






49. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






50. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power