SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
technological environment
opinion leaders
sales promotion
marketing mix
2. Retailing practice of combining dissimilar product lines to boost sales volume
scrambled merchandising
technological environment
Maslow's hierarchy of needs
markdown
3. Division of an overall market into homogenous groups based on thier location
sales promotion
geographic segmentation
product
broker
4. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
e-business
wholesaler
consultative selling
channel captain
5. Purchasing goods and services from suppliers worldwide
electronic data interchange (EDI)
global sourcing
over-the-counter selling
competitive environment
6. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
brand recognition
adoption process
direct marketing
competitive pricing strategy
7. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
institutional advertising
organization marketing
brand insistence
competitive pricing strategy
8. Sample that involves personal judgement somehwere in the selection process
phishing
nonprobability sampling
undifferentiated marketing
marketing concept
9. State laws requiring sellers to maintain minimum prices for comparable merchandise
channel captain
missionary selling
e-business
unfair-trade laws
10. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
brand insistence
foreign licensing
advertising campaign
environmental scanning
11. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
tactical planning
consumer rights
radio frequency identification (RFID)
promotion
12. Intangible tasks that satisfy the needs of consumer and business users
strategic alliance
consumer behavior
services
brand
13. Identification and marketing of a social issue - cause - or idea to selected target markets
pushing strategy
shopping products
exploratory research
cause marketing
14. Marketing information system component that links a decision marketer with relevant databases and analysis tools
business to business product
marketing decision support system (MDSS)
phishing
e-business
15. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
consumer innovator
sampling
evoked set
16. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
supply-chain management
reseller
exchange process
environmental scanning
17. Marketing domestically produced goods and services in foreign countries
exporting
scrambled merchandising
homeshoring
economic environment
18. Process of coordinating the flow of information - goods - and services among members of the distribution channel
informative advertising
marketing myopia
logistics
learning
19. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
e-marketing
market price
nearshoring
creative selling
20. Short for web log-- an online journal for an individual or organization
sampling
blog
advertising
list price
21. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
b2b marketing
public relations
evoked set
manufacturer's brand
22. Process through which buyers make purchasing decisions
consumer behavior
over-the-counter selling
diffusion process
spreadsheet analysis
23. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
institutional advertising
marketing
persuasive advertising
inside selling
24. Firm's communications and relationships with its various publics
place marketing
economic environment
manufacturers' representative
public relations
25. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
lifetime value of a customer
affinity marketing
services
opinion leaders
26. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
brand equity
marketing (distribution) channel
importing
consultative selling
27. Division of a population into homogenous groups based on thier relationships to the product
strategic planning
leader pricing
product-related segmentation
consultative selling
28. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
direct marketing
differentiated marketing
AIDA concept
vendor-managed inventory (VMI)
29. Form of exporting whereby goods and services are bartered rather than sold for cash
exclusive distribution
competitive environment
intermodal operations
countertrade
30. Firm whose marketing specialists help advertisers plan and prepare advertisements
advertising agency
channel captain
brand extension
exchange process
31. Sample that gives every member of the population a chance of being selected
evaluative criteria
learning
persuasive advertising
probability sample
32. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
conversion rate
blog
focus group
family brand
33. Values - beliefs - preferences - and tastes handed down from one generation to the next
culture
North American Free Trade Agreement (NAFTA)
intensive distribution
diffusion process
34. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
marketing research
selective distribution
institutional advertising
physical distribution
35. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
import quotas
outsourcing
competitive environment
reminder advertising
36. Moving jobs to vendors in countries close to the businesses home country
nearshoring
consumer products
marketing plan
frequency marketing
37. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
transaction based marketing
sales promotion
supply chain
The BCG Matrix
38. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
value pricing
offshoring
product line
physical distribution
39. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
team selling
e-business
environmental management
European Union (EU)
40. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
yield management
business products
pushing strategy
cognitive dissonance
41. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
SWOT analysis
product maximization
exchange process
brand preference
42. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
business to business product
generic products
promotion
over-the-counter selling
43. Activities involved in selling merchandise to ultimate consumers
reminder advertising
retailing
order processing
advertising campaign
44. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
Eight Universal Marketing functions
SWOT analysis
bundle pricing
broker
45. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
event marketing
interactive marketing
fair-trade laws
corporate website
46. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
motive
strategic business units (SBU's)
informative advertising
attitudes
47. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
business plan
brand equity
wholesing intermediary
social-cultural environment
48. Product destined for use by ultimate consumers
consumer product (B2C)
marketing communications
strategic window
list price
49. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
promotional pricing
physical distribution
guerrilla marketing
strategic plan
50. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
outsourcing
product life cycle
marketing mix
social-cultural environment