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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Activities involved in selling merchandise to ultimate consumers
relationship marketing
marketing ethics
family brand
retailing
2. Company website that sells products to customers
electronic storefront
team selling
World Trade Organization (WTO)
affinity marketing
3. Selling directly to consumers over the internet
economic environment
broker
interactive marketing
b2c e-marketing (business to consumer)
4. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
wheel of retailing
wholesing intermediary
North American Industry Classification System - NAICS
interactive marketing
5. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
focus group
undifferentiated marketing
click through rate
fair-trade laws
6. Grid that organizes numerical information in a standardized - easily understood format
interpretative research
psychological pricing
spreadsheet analysis
yield management
7. Strategy of attaching a popular brand name to a new product in an unrelated product category
retailing
customary prices
end-use application segmentation
brand extension
8. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
exchange process
consumer orientation
nonprobability sampling
order processing
9. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
loss leader
physical distribution
micromarketing
North American Industry Classification System - NAICS
10. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
adoption process
marketing communications
price
planned shopping center
11. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
missionary selling
reference groups
undifferentiated marketing
bundle pricing
12. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
comparitive advertising
yield management
marketing decision support system (MDSS)
manufacturers' representative
13. Division of a population into homogenous groups based on thier relationships to the product
computer-based segmentation
product-related segmentation
tariff
nonprobability sampling
14. Offering within a product line such as a specific size of liquid detergent
second mover strategy
mission
marketing concept
stock-keeping unit
15. Distribution of a product through all available channels
diffusion process
intensive distribution
self concept
atmospherics
16. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
evoked set
wheel of retailing
strategic window
focus group
17. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
advertising agency
marketing myopia
consumerism
advertising
18. State laws requiring sellers to maintain minimum prices for comparable merchandise
unfair-trade laws
marketing ethics
brand
order processing
19. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
customary prices
competitive pricing strategy
European Union (EU)
nearshoring
20. Combination of physical chacterisitics and amenities that contribute to a store's image
psychographic segmentation
strategic plan
affinity marketing
atmospherics
21. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
trade industries
competitive environment
product-line pricing
organization marketing
22. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
electronic data interchange (EDI)
commercial market
The BCG Matrix
interactive marketing
23. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
buying center
category management
over-the-counter selling
cannibalization
24. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
environmental management
supply chain
e-marketing
strategic alliance
25. Sequence of suppliers that contribute to the creation and delivery of a good or service
supply chain
yield management
click through rate
electronic storefront
26. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
marketing (distribution) channel
nearshoring
click through rate
logistics
27. Previously published information
consumer orientation
secondary data
North American Industry Classification System - NAICS
positioning
28. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
goods
convenience products
affinity marketing
business products
29. Number of alternatives that a consumer actually considers in making a purchase decision
conversion rate
evoked set
fair-trade laws
brand name
30. Values - beliefs - preferences - and tastes handed down from one generation to the next
product life cycle
supply chain
Maslow's hierarchy of needs
culture
31. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
guerrilla marketing
supply-chain management
breakeven analysis
over-the-counter selling
32. Pricing strategy involving the use of a high price relative to competitive offerings
skimming pricing strategies
advertising
b2b marketing
marketing myopia
33. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
34. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
intermodal operations
need
interactive marketing
lifetime value of a customer
35. People who purchase new products almost as soon as the products reach the market
planned shopping center
product-related segmentation
consumer products
consumer innovator
36. Inner state that directs a person toward the goal of satisfying a need
utility
relationship marketing
motive
manufacturers' representative
37. Imbalance between a consumer's actual and desired states
team selling
countertrade
need
offshoring
38. Process of collecting information about the external environment to identify and interpret potential trends
vertical marketing system (VMS)
intergrated marketing communications
environmental scanning
convenience products
39. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
value pricing
cooperative advertising
reseller
culture
40. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
penetration pricing strategy
yield management
World Trade Organization (WTO)
learning
41. Form of exporting whereby goods and services are bartered rather than sold for cash
countertrade
radio frequency identification (RFID)
atmospherics
competitive pricing strategy
42. Division of an overall market into homogenous groups based on thier location
distribution
yield management
geographic segmentation
global sourcing
43. Division of the total market into smaller - relatively homogenous groups
exchange process
cannibalization
category management
market segmentation
44. Comprehensive term that describes wholesalers as well as agents and brokers
exchange rate
corporate website
wholesing intermediary
markdown
45. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
corporate website
tactical planning
wholesing intermediary
retail convergence
46. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
marketing mix
market segmentation
consumer orientation
demarketing
47. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
sales promotion
reference groups
political-legal environment
product line
48. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
strategic window
marketing communications
strategic plan
intermodal operations
49. Consumer reliance on previous experiences with a product to choose that product again
tariff
brand preference
category management
market segmentation
50. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered
second mover strategy
retail convergence
direct marketing
psychographic segmentation