Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Coordination of all promotional activities to produce a unified - customer-focused promotional message






2. Accord removing trade barriers between Canada - Mexico - and the US






3. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






4. Affiliation of 2 or more companies that help each other achieve common goals






5. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






6. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






7. Process of reducing consumer demand for a good or service to a level that the firm can supply






8. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






9. Process of collecting information about the external environment to identify and interpret potential trends






10. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






11. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






12. Division of a population into homogenous groups based on thier relationships to the product






13. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






14. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






15. Participants in an organizational buying action A






16. Pricing strategy involving the use of a high price relative to competitive offerings






17. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






18. Number of alternatives that a consumer actually considers in making a purchase decision






19. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






20. Firm's communications and relationships with its various publics






21. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






22. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






23. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






24. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






25. Company website that sells products to customers






26. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






27. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






28. Products bought by ultimate consumers for personal use






29. Process of coordinating the flow of information - goods - and services among members of the distribution channel






30. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






31. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






32. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






33. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






34. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






35. Features that a consumer considers in chosing among alternatives






36. Progression of a product through introduction - growth - maturity - and decline stages






37. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






38. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






39. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






40. Brand name owned by a manufacturer or other producer

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41. Sequence of suppliers that contribute to the creation and delivery of a good or service






42. Process by which new goods or services are accepted in the marketplace






43. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






44. Purchasing goods and services from suppliers worldwide






45. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






46. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






47. Short for web log-- an online journal for an individual or organization






48. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






49. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






50. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings