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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
focus group
guerrilla marketing
wheel of retailing
promotion
2. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
price
category management
advertising campaign
intermodal operations
3. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
missionary selling
informative advertising
tactical planning
business products
4. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
missionary selling
order processing
retailing
importing
5. Comprehensive term that describes wholesalers as well as agents and brokers
trademark
wholesing intermediary
advertising campaign
brand preference
6. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
demographic segmentation
business plan
scrambled merchandising
7. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
search marketing
cooperative advertising
vertical marketing system (VMS)
nonprobability sampling
8. Distribution of a product through all available channels
wholesaler
intensive distribution
b2b marketing
North American Industry Classification System - NAICS
9. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
persuasive advertising
brand equity
personal selling
cannibalization
10. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
comarketing
psychological pricing
SWOT analysis
The BCG Matrix
11. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
economic environment
tactical planning
consumer products
offshoring
12. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
marketing mix
skimming pricing strategies
focus group
institutional advertising
13. Firm's communications and relationships with its various publics
SWOT analysis
competitive environment
trademark
public relations
14. Movement of goods and services from producers to customers
cross-promotion
convenience products
skimming pricing strategies
distribution
15. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
database marketing
countertrade
homeshoring
probability sample
16. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
adoption process
marketing myopia
search marketing
vendor-managed inventory (VMI)
17. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
product
computer-based segmentation
strategic business units (SBU's)
product advertising
18. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
advertising
database marketing
category management
World Trade Organization (WTO)
19. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
bundle pricing
second mover strategy
first mover strategy
e-business
20. Tax levied against imported goods
mission
The BCG Matrix
tariff
scrambled merchandising
21. Sales presentations made at prospective customer's' locations on a face-to- face basis
promotional pricing
sampling
team selling
field selling
22. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
sponsorship
conversion rate
demographic segmentation
franchise
23. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
probability sample
product
spam
e-marketing
24. Distribution of a product through a single wholesaler or retailer in a specific geographic region
nonprobability sampling
business services
exclusive distribution
exporting
25. Physiological - safety - social/belongingness - esteem needs - self-actualization
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26. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
total quality management
evoked set
offshoring
strategic business units (SBU's)
27. Percentage of visitors to a website who make a purchase
environmental scanning
conversion rate
loss leader
consumer orientation
28. Consumer refusal of alternatives and extensive search for desired merchandise
electronic data interchange (EDI)
brand insistence
cause marketing
marketing concept
29. Process of collecting information about the external environment to identify and interpret potential trends
value pricing
marketing ethics
environmental scanning
interpretative research
30. Products characterized by plain labels - no advertising - and the absence of brand names
generic products
vendor-managed inventory (VMI)
inside selling
pulling strategy
31. Accord removing trade barriers between Canada - Mexico - and the US
marketing research
North American Free Trade Agreement (NAFTA)
promotion
brand extension
32. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
focus group
wholesaler
perception
World Trade Organization (WTO)
33. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
outsourcing
pulling strategy
AIDA concept
strategic planning
34. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
cognitive dissonance
product life cycle
marketing (distribution) channel
SWOT analysis
35. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
yield management
institutional advertising
European Union (EU)
marketing myopia
36. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
North American Free Trade Agreement (NAFTA)
customer relationship management (CRM)
wheel of retailing
scrambled merchandising
37. Previously published information
brand equity
intensive distribution
secondary data
over-the-counter selling
38. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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39. Division of a population into homogenous groups based on thier relationships to the product
product-related segmentation
advertising campaign
marketing decision support system (MDSS)
tariff
40. Group of retail stores planned - coordinated - and marketed as a unit
planned shopping center
intergrated marketing communications
exporting
sales promotion
41. Strategy of attaching a popular brand name to a new product in an unrelated product category
brand extension
reseller
phishing
affinity marketing
42. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
promotional pricing
product maximization
environmental management
field selling
43. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
product-related segmentation
convenience products
Porter's Five Forces
supply-chain management
44. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
event marketing
buying center
wheel of retailing
publicity
45. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
Eight Universal Marketing functions
field selling
attitudes
exploratory research
46. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
b2b marketing
consumer orientation
order processing
modified breakeven analysis
47. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
product
interpretative research
Eight Universal Marketing functions
cooperative advertising
48. Coordination of all promotional activities to produce a unified - customer-focused promotional message
markdown
manufacturer's brand
intergrated marketing communications
transaction based marketing
49. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
opinion leaders
sponsorship
retail convergence
50. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
brand preference
category management
micromarketing
direct marketing
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