Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






2. Planning that guides the implementation of activities specified in the strategic plan






3. Features that a consumer considers in chosing among alternatives






4. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






5. Imbalance between a consumer's actual and desired states






6. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






7. Distribution of a product through a limited number of channels






8. Detailed description of the resources and actions needed to achieve stated marketing objectives






9. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






10. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






11. Offering within a product line such as a specific size of liquid detergent






12. Purchasing foreign goods and services






13. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






14. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






15. Purchasing goods and services from suppliers worldwide






16. Sales presentations made at prospective customer's' locations on a face-to- face basis






17. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






18. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






19. Group of retail stores planned - coordinated - and marketed as a unit






20. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






21. Distribution of a product through a single wholesaler or retailer in a specific geographic region






22. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






23. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






24. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






25. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






26. Division of the total market into smaller - relatively homogenous groups






27. People who purchase new products almost as soon as the products reach the market






28. Process of reducing consumer demand for a good or service to a level that the firm can supply






29. Pricing strategy involving the use of a high price relative to competitive offerings






30. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






31. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






32. Messages that deal with buyer-seller relationships






33. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






34. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






35. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






36. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






37. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






38. Intangible tasks that satisfy the needs of consumer and business users






39. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






40. Firm whose marketing specialists help advertisers plan and prepare advertisements






41. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






42. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






43. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






44. Nonpersonal selling of a particular good or service






45. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






46. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






47. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






48. Consumer awareness and identification of a brand






49. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






50. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer