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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






2. Grid that organizes numerical information in a standardized - easily understood format






3. Movement of high-wage jobs from one country to lower-cost overseas locations






4. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






5. Number of alternatives that a consumer actually considers in making a purchase decision






6. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






7. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






8. Marketers' standards of conduct and moral values






9. Percentage of people presented with a banner ad who click on it






10. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






11. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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12. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






13. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






14. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






15. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






16. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






17. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






18. Participants in an organizational buying action A






19. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






20. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






21. Progression of a product through introduction - growth - maturity - and decline stages






22. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






23. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






24. Accord removing trade barriers between Canada - Mexico - and the US






25. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






26. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






27. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






28. Moving jobs to vendors in countries close to the businesses home country






29. Process of collecting information about the external environment to identify and interpret potential trends






30. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






31. Products characterized by plain labels - no advertising - and the absence of brand names






32. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






33. Person's multifaceted picture of himself or herself






34. Tangible products that customers can see - hear - smell - taste - or touch






35. Brand for which the owner claims exclusive legal protection






36. Computer-to-computer exchanges of invoices - orders - and other business documents






37. Use of the internet for business transactions between organizations






38. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






39. Hiring workers to do jobs from their homes






40. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






41. Sample that gives every member of the population a chance of being selected






42. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






43. Process of selecting survey respondents or research participants






44. Dominant and controlling member of a marketing channel






45. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






46. Want-satisfying power of a good or service






47. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






48. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






49. International trade accord that has helped reduce world tariffs






50. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility







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