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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
economic environment
business plan
marketing myopia
product advertising
2. Offering within a product line such as a specific size of liquid detergent
World Trade Organization (WTO)
economic environment
stock-keeping unit
radio frequency identification (RFID)
3. Sequence of suppliers that contribute to the creation and delivery of a good or service
primary data
supply chain
learning
lifetime value of a customer
4. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
psychographic segmentation
utility
business plan
reference groups
5. Use of the internet for business transactions between organizations
consumer product (B2C)
marketing mix
market price
b2b e-marketing (business to business)
6. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
promotional mix
interpretative research
competitive pricing strategy
global sourcing
7. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
retail convergence
evoked set
promotion
8. Price of one nation's currency in terms of another country's currency
strategic alliance
exporting
convenience products
exchange rate
9. Purchasing foreign goods and services
psychological pricing
importing
price
culture
10. Specified deduction from a list price - including a trade-in or promotional allowance
green marketing
allowance
outsourcing
European Union (EU)
11. Products characterized by plain labels - no advertising - and the absence of brand names
importing
generic products
The BCG Matrix
countertrade
12. Tax levied against imported goods
tariff
primary data
customary prices
penetration pricing strategy
13. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
manufacturer's brand
advertising campaign
The BCG Matrix
perception
14. Division of an overall market into homogenous groups based on thier location
commercial market
marketing decision support system (MDSS)
geographic segmentation
learning
15. Sales presentations made at prospective customer's' locations on a face-to- face basis
wholesing intermediary
field selling
North American Industry Classification System - NAICS
modified breakeven analysis
16. Tangible products that customers can see - hear - smell - taste - or touch
goods
consumer behavior
marketing plan
brand
17. Nonpersonal selling of a particular good or service
product advertising
brand insistence
markup
order processing
18. Group of retail stores planned - coordinated - and marketed as a unit
services
AIDA concept
vendor-managed inventory (VMI)
planned shopping center
19. Offering two or more complementary products and selling them for a single price
elasticity
bundle pricing
trademark
institutional advertising
20. Planning that guides the implementation of activities specified in the strategic plan
second mover strategy
micromarketing
tactical planning
brand name
21. Process of reducing consumer demand for a good or service to a level that the firm can supply
demarketing
total quality management
skimming pricing strategies
frequency marketing
22. Marketing of sporting - cultural - and charitable activities to selected target markets
reseller
field selling
event marketing
exploratory research
23. Hiring workers to do jobs from their homes
homeshoring
primary data
Porter's Five Forces
Eight Universal Marketing functions
24. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
marketing communications
click through rate
total quality management
advertising campaign
25. Short for web log-- an online journal for an individual or organization
blog
database marketing
consumer orientation
marketing web site
26. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
guerrilla marketing
technological environment
corporate website
penetration pricing strategy
27. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
generic products
personal selling
trade industries
foreign licensing
28. Single brand name that identifies several related products
stock-keeping unit
frequency marketing
b2b marketing
family brand
29. Popular name for junk email
micromarketing
utility
spam
exchange rate
30. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
e-business
distribution
North American Industry Classification System - NAICS
reseller
31. Intangible products that firms buy to facilitate their production and operating processes
business services
General Agreement on Tariffs and Trade (GATT)
missionary selling
planned shopping center
32. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
marketing
sampling
direct marketing
franchise
33. Series of related products offered by one company
offshoring
product line
strategic planning
Robinson-Patman Act
34. Loss of sales of an existing product due to competition from a new product in the same line
diffusion process
cannibalization
organization marketing
target-return objective
35. Division of the total market into smaller - relatively homogenous groups
physical distribution
consultative selling
market segmentation
relationship marketing
36. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders
undifferentiated marketing
cannibalization
marketing
consumer orientation
37. Physiological - safety - social/belongingness - esteem needs - self-actualization
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38. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
vendor-managed inventory (VMI)
organization marketing
blog
interpretative research
39. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
wheel of retailing
intergrated marketing communications
differentiated marketing
attitudes
40. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
comparitive advertising
import quotas
vendor-managed inventory (VMI)
markdown
41. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization
bottom line
supply-chain management
culture
sponsorship
42. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
manufacturer's brand
markdown
marketing mix
marketing communications
43. Marketing information system component that links a decision marketer with relevant databases and analysis tools
marketing decision support system (MDSS)
customer relationship management (CRM)
b2b e-marketing (business to business)
first mover strategy
44. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
interactive marketing
nearshoring
environmental management
strategic alliance
45. Consumer reliance on previous experiences with a product to choose that product again
brand preference
blog
business services
marketing ethics
46. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
exchange process
frequency marketing
total quality management
need
47. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
import quotas
bottom line
manufacturer's brand
phishing
48. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
generic products
micromarketing
family brand
49. Products that consumers purchase after comparing competing offerings
shopping products
secondary data
planned shopping center
advertising agency
50. Identification and marketing of a social issue - cause - or idea to selected target markets
sponsorship
learning
product
cause marketing