Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offering two or more complementary products and selling them for a single price






2. Participants in an organizational buying action A






3. Dominant and controlling member of a marketing channel






4. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






5. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






6. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






7. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






8. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






9. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






10. Firm's communications and relationships with its various publics






11. Marketers' standards of conduct and moral values






12. Measure of responsiveness of purchasers and suppliers to a change in price






13. Process through which buyers make purchasing decisions






14. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






15. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






16. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






17. Consumer awareness and identification of a brand






18. Products bought by ultimate consumers for personal use






19. Segmenting a business-to-business market based on how industrial purchasers will use the product






20. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






21. Established price normally quoted to potential buyers






22. Consumer refusal of alternatives and extensive search for desired merchandise






23. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






24. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






25. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






26. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






27. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






28. Form of exporting whereby goods and services are bartered rather than sold for cash






29. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






30. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






31. Single brand name that identifies several related products






32. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






33. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






34. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






35. Cooperative agreement in which two businesses jointly market each other's product






36. Combination of physical chacterisitics and amenities that contribute to a store's image






37. Firm whose marketing specialists help advertisers plan and prepare advertisements






38. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






39. Division of the total market into smaller - relatively homogenous groups






40. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






41. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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42. Process of collecting and using information for marketing decision making






43. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






44. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






45. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






46. Previously published information






47. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






48. Products characterized by plain labels - no advertising - and the absence of brand names






49. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






50. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)