Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






2. Retailing practice of combining dissimilar product lines to boost sales volume






3. Division of an overall market into homogenous groups based on thier location






4. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






5. Purchasing goods and services from suppliers worldwide






6. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






7. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






8. Sample that involves personal judgement somehwere in the selection process






9. State laws requiring sellers to maintain minimum prices for comparable merchandise






10. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






11. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






12. Intangible tasks that satisfy the needs of consumer and business users






13. Identification and marketing of a social issue - cause - or idea to selected target markets






14. Marketing information system component that links a decision marketer with relevant databases and analysis tools






15. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






16. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






17. Marketing domestically produced goods and services in foreign countries






18. Process of coordinating the flow of information - goods - and services among members of the distribution channel






19. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






20. Short for web log-- an online journal for an individual or organization






21. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






22. Process through which buyers make purchasing decisions






23. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






24. Firm's communications and relationships with its various publics






25. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






26. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






27. Division of a population into homogenous groups based on thier relationships to the product






28. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






29. Form of exporting whereby goods and services are bartered rather than sold for cash






30. Firm whose marketing specialists help advertisers plan and prepare advertisements






31. Sample that gives every member of the population a chance of being selected






32. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






33. Values - beliefs - preferences - and tastes handed down from one generation to the next






34. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






35. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






36. Moving jobs to vendors in countries close to the businesses home country






37. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






38. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






39. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






40. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






41. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






42. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






43. Activities involved in selling merchandise to ultimate consumers






44. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






45. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






46. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






47. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






48. Product destined for use by ultimate consumers






49. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






50. Component of the marketing environment consisting of the relationship between the marketer - society - and culture