Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






2. Purchasing goods and services from suppliers worldwide






3. Placing a product at a certain point or location within a marketin the minds of prospective buyers






4. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






5. Group of retail stores planned - coordinated - and marketed as a unit






6. Selling directly to consumers over the internet






7. Progression of a product through introduction - growth - maturity - and decline stages






8. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






9. Tangible products that customers can see - hear - smell - taste - or touch






10. Detailed description of the resources and actions needed to achieve stated marketing objectives






11. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






12. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






13. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






14. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






15. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






16. Added value that a respected - well-known brand name gives to a product in the marketplace






17. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






18. Inner state that directs a person toward the goal of satisfying a need






19. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






20. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






21. Cooperative agreement in which two businesses jointly market each other's product






22. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






23. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






24. International trade accord that has helped reduce world tariffs






25. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






26. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






27. Affiliation of 2 or more companies that help each other achieve common goals






28. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






29. Product destined for use by ultimate consumers






30. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






31. Selling by phone - mail - and electronic commerce






32. Retailing practice of combining dissimilar product lines to boost sales volume






33. Intangible products that firms buy to facilitate their production and operating processes






34. Comprehensive term that describes wholesalers as well as agents and brokers






35. Process of collecting and using information for marketing decision making






36. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






37. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






38. Production - promotion - and reclamation of environmentally sensitive products






39. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






40. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






41. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






42. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






43. Form of exporting whereby goods and services are bartered rather than sold for cash






44. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






45. Moving jobs to vendors in countries close to the businesses home country






46. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






47. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






48. Number of alternatives that a consumer actually considers in making a purchase decision






49. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






50. Offering two or more complementary products and selling them for a single price







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests