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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






2. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






3. Production - promotion - and reclamation of environmentally sensitive products






4. Exchange value of a good or service






5. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






6. Marketing information system component that links a decision marketer with relevant databases and analysis tools






7. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






8. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






9. Form of exporting whereby goods and services are bartered rather than sold for cash






10. Planning that guides the implementation of activities specified in the strategic plan






11. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






12. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






13. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






14. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






15. Process of selecting survey respondents or research participants






16. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






17. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






18. Grid that organizes numerical information in a standardized - easily understood format






19. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






20. Information collected specifically for the investigation at hand






21. Percentage of people presented with a banner ad who click on it






22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






23. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






24. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






25. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






26. Amount that a retailer adds to the cost of a product to determine its selling price






27. Products characterized by plain labels - no advertising - and the absence of brand names






28. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






29. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






30. Previously published information






31. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






32. Detailed description of the resources and actions needed to achieve stated marketing objectives






33. Affiliation of 2 or more companies that help each other achieve common goals






34. Sample that gives every member of the population a chance of being selected






35. Sales presentations made at prospective customer's' locations on a face-to- face basis






36. Estimate of a firm's revenue for a specified future period






37. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






38. Process of collecting and using information for marketing decision making






39. Marketing intermediaries that operate in the trade sector






40. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






41. Coordination of all promotional activities to produce a unified - customer-focused promotional message






42. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






43. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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44. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






45. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






46. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






47. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






48. Product destined for use by ultimate consumers






49. Process by which new goods or services are accepted in the marketplace






50. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties







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