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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
target-return objective
consumer product (B2C)
need
2. Percentage of people presented with a banner ad who click on it
sales forecast
place marketing
click through rate
event marketing
3. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
wholesing intermediary
consumer rights
global sourcing
General Agreement on Tariffs and Trade (GATT)
4. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
nearshoring
mission
business products
marketing (distribution) channel
5. Coordination of all promotional activities to produce a unified - customer-focused promotional message
computer-based segmentation
exploratory research
exclusive distribution
intergrated marketing communications
6. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
relationship selling
consumerism
promotional mix
tactical planning
7. Progression of a product through introduction - growth - maturity - and decline stages
product life cycle
database marketing
price
nearshoring
8. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
business to business product
product line
tariff
comarketing
9. Process of reducing consumer demand for a good or service to a level that the firm can supply
institutional advertising
channel captain
goods
demarketing
10. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
team selling
environmental management
nonprobability sampling
competitive environment
11. Want-satisfying power of a good or service
market price
utility
General Agreement on Tariffs and Trade (GATT)
transaction based marketing
12. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
person marketing
marketing mix
global sourcing
13. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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14. Combination of physical chacterisitics and amenities that contribute to a store's image
atmospherics
promotion
place marketing
sampling
15. Process of selecting survey respondents or research participants
corporate website
sampling
electronic data interchange (EDI)
click through rate
16. Marketing domestically produced goods and services in foreign countries
list price
exporting
foreign licensing
marketing communications
17. Identification and marketing of a social issue - cause - or idea to selected target markets
geographic segmentation
promotional mix
cause marketing
vendor-managed inventory (VMI)
18. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
vendor-managed inventory (VMI)
electronic storefront
North American Industry Classification System - NAICS
computer-based segmentation
19. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
consumer rights
World Trade Organization (WTO)
category management
marketing web site
20. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
allowance
advertising agency
skimming pricing strategies
product maximization
21. Number of alternatives that a consumer actually considers in making a purchase decision
evoked set
person marketing
demarketing
opinion leaders
22. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
evaluative criteria
buying center
target-return objective
culture
23. Exchange value of a good or service
planned shopping center
sales forecast
computer-based segmentation
price
24. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
sales promotion
differentiated marketing
vertical marketing system (VMS)
sales forecast
25. Using outside vendors to provide goods and services formerly produced in-house
culture
sales forecast
opinion leaders
outsourcing
26. Pricing strategy involving the use of a high price relative to competitive offerings
logistics
wholesaler
atmospherics
skimming pricing strategies
27. Marketers' standards of conduct and moral values
marketing decision support system (MDSS)
first mover strategy
strategic alliance
marketing ethics
28. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
brand
The BCG Matrix
reminder advertising
allowance
29. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
consumer orientation
SWOT analysis
environmental management
product-related segmentation
30. Firm whose marketing specialists help advertisers plan and prepare advertisements
customary prices
price
advertising agency
trademark
31. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price
environmental scanning
market price
supply-chain management
persuasive advertising
32. Features that a consumer considers in chosing among alternatives
nonprobability sampling
organization marketing
evaluative criteria
transaction based marketing
33. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
direct marketing
radio frequency identification (RFID)
field selling
retail convergence
34. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
marketing web site
database marketing
franchise
team selling
35. Values - beliefs - preferences - and tastes handed down from one generation to the next
tariff
culture
consumer product (B2C)
comarketing
36. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
markup
frequency marketing
first mover strategy
marketing concept
37. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
sampling
business plan
personal selling
tariff
38. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
marketing
European Union (EU)
cannibalization
brand equity
39. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
buying center
demographic segmentation
second mover strategy
b2b marketing
40. Trendsetters who purchase new products before others in a group and then influence others in thier purchases
brand equity
intensive distribution
opinion leaders
scrambled merchandising
41. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
strategic alliance
event marketing
motive
demarketing
42. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
shopping products
sales promotion
brand preference
spam
43. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
leader pricing
planning
consumer innovator
intermodal operations
44. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
trade industries
missionary selling
direct marketing
World Trade Organization (WTO)
45. Tangible products that customers can see - hear - smell - taste - or touch
advertising
goods
manufacturer's brand
pulling strategy
46. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
loss leader
transaction based marketing
strategic alliance
undifferentiated marketing
47. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
perception
strategic planning
goods
Eight Universal Marketing functions
48. Intangible products that firms buy to facilitate their production and operating processes
informative advertising
market segmentation
business services
product-line pricing
49. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
product
outsourcing
supply chain
advertising campaign
50. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
sales promotion
field selling
organization marketing
consultative selling