Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Percentage of visitors to a website who make a purchase






2. Coordination of all promotional activities to produce a unified - customer-focused promotional message






3. Offering two or more complementary products and selling them for a single price






4. Products characterized by plain labels - no advertising - and the absence of brand names






5. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






6. Consumer awareness and identification of a brand






7. Short for web log-- an online journal for an individual or organization






8. Participants in an organizational buying action A






9. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






10. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






11. Dominant and controlling member of a marketing channel






12. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






13. Series of different but related ads that use a single theme and appear in different media within a specified time period






14. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






15. Process of collecting and using information for marketing decision making






16. Product destined for use by ultimate consumers






17. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






18. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






19. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






20. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






21. Information collected specifically for the investigation at hand






22. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






23. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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24. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






25. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






26. Division of a population into homogenous groups based on thier relationships to the product






27. Using outside vendors to provide goods and services formerly produced in-house






28. Sample that involves personal judgement somehwere in the selection process






29. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






30. Sample that gives every member of the population a chance of being selected






31. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






32. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






33. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






34. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






35. Specified deduction from a list price - including a trade-in or promotional allowance






36. Process of collecting information about the external environment to identify and interpret potential trends






37. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






38. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






39. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






40. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






41. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






42. Progression of a product through introduction - growth - maturity - and decline stages






43. Series of related products offered by one company






44. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






45. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance






46. Brand name owned by a manufacturer or other producer

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47. Division of the total market into smaller - relatively homogenous groups






48. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






49. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






50. Process of reducing consumer demand for a good or service to a level that the firm can supply