Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Production - promotion - and reclamation of environmentally sensitive products






2. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






3. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






4. Progression of a product through introduction - growth - maturity - and decline stages






5. Division of a population into homogenous groups based on thier relationships to the product






6. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






7. Process through which buyers make purchasing decisions






8. Brand name owned by a manufacturer or other producer

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9. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






10. Form of exporting whereby goods and services are bartered rather than sold for cash






11. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






12. Previously published information






13. Products bought by ultimate consumers for personal use






14. Site whose main purpose is to increase purchases by visitors






15. Process of coordinating the flow of information - goods - and services among members of the distribution channel






16. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






17. Nonpersonal selling of a particular good or service






18. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






19. Percentage of people presented with a banner ad who click on it






20. Marketing intermediaries that operate in the trade sector






21. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






22. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






23. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






24. Tax levied against imported goods






25. Division of the total market into smaller - relatively homogenous groups






26. Process of reducing consumer demand for a good or service to a level that the firm can supply






27. Imbalance between a consumer's actual and desired states






28. Series of different but related ads that use a single theme and appear in different media within a specified time period






29. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






30. Firm whose marketing specialists help advertisers plan and prepare advertisements






31. Estimate of a firm's revenue for a specified future period






32. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






33. Marketers' standards of conduct and moral values






34. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






35. Retailing practice of combining dissimilar product lines to boost sales volume






36. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






37. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






38. Selling directly to consumers over the internet






39. Sequence of suppliers that contribute to the creation and delivery of a good or service






40. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






41. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






42. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






43. Marketing of sporting - cultural - and charitable activities to selected target markets






44. Process by which new goods or services are accepted in the marketplace






45. Added value that a respected - well-known brand name gives to a product in the marketplace






46. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






47. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






48. Detailed description of the resources and actions needed to achieve stated marketing objectives






49. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






50. Group of retail stores planned - coordinated - and marketed as a unit