Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






2. Marketing of sporting - cultural - and charitable activities to selected target markets






3. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






4. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






5. Exchange value of a good or service






6. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






7. Popular name for junk email






8. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






9. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






10. Process by which new goods or services are accepted in the marketplace






11. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






12. Accord removing trade barriers between Canada - Mexico - and the US






13. Number of alternatives that a consumer actually considers in making a purchase decision






14. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






15. Product destined for use by ultimate consumers






16. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






17. Previously published information






18. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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19. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






20. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






21. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






22. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






23. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






24. Distribution of a product through a limited number of channels






25. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






26. Series of different but related ads that use a single theme and appear in different media within a specified time period






27. Site whose main purpose is to increase purchases by visitors






28. Tax levied against imported goods






29. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






30. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






31. Movement of goods and services from producers to customers






32. Percentage of visitors to a website who make a purchase






33. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






34. People who purchase new products almost as soon as the products reach the market






35. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






36. Movement of high-wage jobs from one country to lower-cost overseas locations






37. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






38. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






39. Selling directly to consumers over the internet






40. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






41. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






42. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






43. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






44. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






45. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






46. Sample that gives every member of the population a chance of being selected






47. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






48. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






49. Imbalance between a consumer's actual and desired states






50. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government