SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
atmospherics
pushing strategy
motive
cobranding
2. Marketing of sporting - cultural - and charitable activities to selected target markets
click through rate
event marketing
business plan
channel captain
3. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
marketing
marketing mix
perception
probability sample
4. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
perception
environmental scanning
environmental management
b2b e-marketing (business to business)
5. Exchange value of a good or service
field selling
electronic storefront
price
intermodal operations
6. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
reminder advertising
strategic business units (SBU's)
commercial market
event marketing
7. Popular name for junk email
green marketing
spam
exporting
pushing strategy
8. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
sampling
intermodal operations
generic products
advertising
9. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
consumer innovator
computer-based segmentation
product-related segmentation
European Union (EU)
10. Process by which new goods or services are accepted in the marketplace
brand
diffusion process
interpretative research
allowance
11. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
corporate website
World Trade Organization (WTO)
services
unfair-trade laws
12. Accord removing trade barriers between Canada - Mexico - and the US
North American Free Trade Agreement (NAFTA)
marketing mix
first mover strategy
sales forecast
13. Number of alternatives that a consumer actually considers in making a purchase decision
evoked set
e-business
intermodal operations
comarketing
14. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
cognitive dissonance
penetration pricing strategy
personal selling
comparitive advertising
15. Product destined for use by ultimate consumers
generic products
scrambled merchandising
consumer product (B2C)
markup
16. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
frequency marketing
product-related segmentation
place marketing
market price
17. Previously published information
vertical marketing system (VMS)
relationship marketing
conversion rate
secondary data
18. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
19. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
organization marketing
outsourcing
guerrilla marketing
consultative selling
20. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
cannibalization
sales promotion
exchange rate
strategic planning
21. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
brand insistence
need
broker
creative selling
22. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
buying center
foreign licensing
differentiated marketing
category management
23. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
intergrated marketing communications
economic environment
personal selling
organization marketing
24. Distribution of a product through a limited number of channels
selective distribution
generic products
b2b marketing
end-use application segmentation
25. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
team selling
marketing mix
sales promotion
cannibalization
26. Series of different but related ads that use a single theme and appear in different media within a specified time period
direct marketing
sales promotion
advertising campaign
motive
27. Site whose main purpose is to increase purchases by visitors
penetration pricing strategy
product line
marketing web site
conversion rate
28. Tax levied against imported goods
tariff
planned shopping center
exploratory research
institutional advertising
29. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium
marketing
consumer rights
publicity
physical distribution
30. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
shopping products
affinity marketing
vendor-managed inventory (VMI)
click through rate
31. Movement of goods and services from producers to customers
distribution
diffusion process
end-use application segmentation
skimming pricing strategies
32. Percentage of visitors to a website who make a purchase
Eight Universal Marketing functions
markup
relationship marketing
conversion rate
33. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
psychological pricing
marketing concept
bundle pricing
exclusive distribution
34. People who purchase new products almost as soon as the products reach the market
product-related segmentation
SWOT analysis
retail convergence
consumer innovator
35. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
field selling
total quality management
category management
focus group
36. Movement of high-wage jobs from one country to lower-cost overseas locations
offshoring
exchange rate
person marketing
wholesaler
37. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
guerrilla marketing
list price
vendor-managed inventory (VMI)
reseller
38. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
Porter's Five Forces
planning
promotion
The BCG Matrix
39. Selling directly to consumers over the internet
blog
b2c e-marketing (business to consumer)
interactive marketing
spreadsheet analysis
40. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves
micromarketing
marketing mix
creative selling
Robinson-Patman Act
41. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
intergrated marketing communications
list price
publicity
exchange process
42. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
planned shopping center
promotional mix
economic environment
focus group
43. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
strategic alliance
cross-promotion
SWOT analysis
fair-trade laws
44. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
European Union (EU)
selective distribution
manufacturers' representative
informative advertising
45. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
modified breakeven analysis
psychological pricing
evoked set
business products
46. Sample that gives every member of the population a chance of being selected
probability sample
utility
marketing ethics
global sourcing
47. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
affinity marketing
competitive pricing strategy
business plan
broker
48. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
vertical marketing system (VMS)
wholesing intermediary
pulling strategy
partnership
49. Imbalance between a consumer's actual and desired states
intensive distribution
need
supply chain
exchange rate
50. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
yield management
consumerism
exclusive distribution
undifferentiated marketing