Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






2. Using outside vendors to provide goods and services formerly produced in-house






3. Hiring workers to do jobs from their homes






4. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






5. Percentage of visitors to a website who make a purchase






6. Accord removing trade barriers between Canada - Mexico - and the US






7. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






8. Process of selecting survey respondents or research participants






9. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






10. Group of retail stores planned - coordinated - and marketed as a unit






11. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






12. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






13. Movement of goods and services from producers to customers






14. Products bought by ultimate consumers for personal use






15. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






16. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






17. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






18. Traditional prices that customers expect to pay for certain goods and services






19. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






20. Detailed description of the resources and actions needed to achieve stated marketing objectives






21. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






22. Coordination of all promotional activities to produce a unified - customer-focused promotional message






23. Selling directly to consumers over the internet






24. Process of collecting and using information for marketing decision making






25. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






26. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business






27. Series of related products offered by one company






28. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






29. Process through which buyers make purchasing decisions






30. Amount by which a retailer reduces the original selling price of a product






31. Movement of high-wage jobs from one country to lower-cost overseas locations






32. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






33. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






34. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






35. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






36. Computer-to-computer exchanges of invoices - orders - and other business documents






37. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






38. Features that a consumer considers in chosing among alternatives






39. Selling by phone - mail - and electronic commerce






40. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






41. Amount that a retailer adds to the cost of a product to determine its selling price






42. Participants in an organizational buying action A






43. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






44. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






45. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






46. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






47. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






48. Purchasing foreign goods and services






49. Price of one nation's currency in terms of another country's currency






50. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium