SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
AIDA concept
fair-trade laws
culture
utility
2. Process of reducing consumer demand for a good or service to a level that the firm can supply
AIDA concept
European Union (EU)
demarketing
exclusive distribution
3. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
strategic alliance
demarketing
sales promotion
interactive marketing
4. Computer-to-computer exchanges of invoices - orders - and other business documents
strategic alliance
European Union (EU)
publicity
electronic data interchange (EDI)
5. Offering within a product line such as a specific size of liquid detergent
positioning
stock-keeping unit
markup
yield management
6. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
spam
persuasive advertising
promotional pricing
marketing mix
7. Consumer reliance on previous experiences with a product to choose that product again
brand preference
secondary data
bottom line
missionary selling
8. Process of collecting information about the external environment to identify and interpret potential trends
relationship marketing
strategic business units (SBU's)
supply chain
environmental scanning
9. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
outsourcing
intermodal operations
North American Free Trade Agreement (NAFTA)
business to business product
10. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
channel captain
shopping products
The BCG Matrix
strategic plan
11. Comprehensive term that describes wholesalers as well as agents and brokers
marketing communications
brand extension
interpretative research
wholesing intermediary
12. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
buying center
customer relationship management (CRM)
product maximization
foreign licensing
13. Sample that involves personal judgement somehwere in the selection process
environmental scanning
first mover strategy
nonprobability sampling
outsourcing
14. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
logistics
marketing myopia
direct marketing
total quality management
15. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
value pricing
manufacturer's brand
cannibalization
institutional advertising
16. Retailing practice of combining dissimilar product lines to boost sales volume
scrambled merchandising
business plan
brand
foreign licensing
17. Using outside vendors to provide goods and services formerly produced in-house
vendor-managed inventory (VMI)
outsourcing
marketing decision support system (MDSS)
self concept
18. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
exclusive distribution
brand equity
convenience products
customer relationship management (CRM)
19. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
exchange process
markdown
publicity
vendor-managed inventory (VMI)
20. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
marketing mix
radio frequency identification (RFID)
nearshoring
vendor-managed inventory (VMI)
21. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
loss leader
General Agreement on Tariffs and Trade (GATT)
intermodal operations
e-marketing
22. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
personal selling
retailing
cognitive dissonance
offshoring
23. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
homeshoring
publicity
tariff
business products
24. Traditional prices that customers expect to pay for certain goods and services
team selling
North American Free Trade Agreement (NAFTA)
customary prices
offshoring
25. Company website that sells products to customers
channel captain
interpretative research
strategic alliance
electronic storefront
26. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation
end-use application segmentation
family brand
demographic segmentation
markdown
27. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
fair-trade laws
exporting
product maximization
direct marketing
28. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
organization marketing
supply-chain management
motive
inside selling
29. Process of collecting and using information for marketing decision making
marketing plan
cognitive dissonance
marketing research
atmospherics
30. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
loss leader
wheel of retailing
affinity marketing
homeshoring
31. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
lifetime value of a customer
physical distribution
relationship marketing
business to business product
32. Messages that deal with buyer-seller relationships
evaluative criteria
vendor-managed inventory (VMI)
marketing communications
list price
33. Marketers' standards of conduct and moral values
marketing ethics
informative advertising
advertising agency
competitive pricing strategy
34. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
probability sample
e-business
promotional pricing
offshoring
35. Physiological - safety - social/belongingness - esteem needs - self-actualization
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
36. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
planning
market segmentation
North American Industry Classification System - NAICS
business to business product
37. Progression of a product through introduction - growth - maturity - and decline stages
product life cycle
computer-based segmentation
interactive marketing
The BCG Matrix
38. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
relationship selling
product line
fair-trade laws
AIDA concept
39. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
social-cultural environment
green marketing
brand
marketing mix
40. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
corporate website
brand preference
adoption process
consumerism
41. Site whose main purpose is to increase purchases by visitors
marketing web site
affinity marketing
social responsibility
adoption process
42. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
wheel of retailing
relationship marketing
product-line pricing
franchise
43. Use of the internet for business transactions between organizations
b2b e-marketing (business to business)
e-business
evaluative criteria
Robinson-Patman Act
44. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
lifetime value of a customer
promotional mix
wholesing intermediary
public relations
45. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
46. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
marketing myopia
channel captain
perception
vendor-managed inventory (VMI)
47. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
exploratory research
marketing concept
tactical planning
direct marketing
48. Single brand name that identifies several related products
price
franchise
interactive marketing
family brand
49. Brand name owned by a manufacturer or other producer
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
50. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
modified breakeven analysis
convenience products
strategic alliance
political-legal environment
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests