Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Series of different but related ads that use a single theme and appear in different media within a specified time period






2. Process through which buyers make purchasing decisions






3. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






4. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






5. Company website that sells products to customers






6. Products characterized by plain labels - no advertising - and the absence of brand names






7. Production - promotion - and reclamation of environmentally sensitive products






8. Intangible tasks that satisfy the needs of consumer and business users






9. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






10. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






11. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






12. Offering two or more complementary products and selling them for a single price






13. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






14. Process of selecting survey respondents or research participants






15. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






16. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






17. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






18. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






19. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






20. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






21. Consumer awareness and identification of a brand






22. Comprehensive term that describes wholesalers as well as agents and brokers






23. Division of the total market into smaller - relatively homogenous groups






24. State laws requiring sellers to maintain minimum prices for comparable merchandise






25. Previously published information






26. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






27. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






28. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






29. Marketing intermediaries that operate in the trade sector






30. Retailing practice of combining dissimilar product lines to boost sales volume






31. Product destined for use by ultimate consumers






32. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






33. Process of collecting information about the external environment to identify and interpret potential trends






34. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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35. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






36. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






37. Inner state that directs a person toward the goal of satisfying a need






38. Offering within a product line such as a specific size of liquid detergent






39. Combination of physical chacterisitics and amenities that contribute to a store's image






40. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






41. Planning that guides the implementation of activities specified in the strategic plan






42. Sample that involves personal judgement somehwere in the selection process






43. Using outside vendors to provide goods and services formerly produced in-house






44. People who purchase new products almost as soon as the products reach the market






45. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






46. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






47. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






48. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






49. Marketing of sporting - cultural - and charitable activities to selected target markets






50. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain