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CLEP Marketing
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Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
exchange process
supply-chain management
cognitive dissonance
North American Industry Classification System - NAICS
2. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
leader pricing
opinion leaders
bottom line
social responsibility
3. Division of the total market into smaller - relatively homogenous groups
General Agreement on Tariffs and Trade (GATT)
phishing
market segmentation
advertising agency
4. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
wholesaler
consumer rights
brand preference
spam
5. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
sales promotion
probability sample
The BCG Matrix
supply chain
6. Tangible products that customers can see - hear - smell - taste - or touch
product
institutional advertising
cannibalization
goods
7. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
corporate website
logistics
advertising agency
inside selling
8. Person's multifaceted picture of himself or herself
exploratory research
persuasive advertising
self concept
product life cycle
9. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
missionary selling
secondary data
convenience products
environmental scanning
10. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
event marketing
technological environment
advertising
pulling strategy
11. Nonpersonal selling of a particular good or service
sales forecast
computer-based segmentation
product advertising
product-line pricing
12. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
differentiated marketing
business products
radio frequency identification (RFID)
database marketing
13. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
psychological pricing
brand recognition
end-use application segmentation
electronic data interchange (EDI)
14. Previously published information
secondary data
competitive pricing strategy
strategic alliance
perception
15. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
retailing
e-marketing
exporting
search marketing
16. Selling directly to consumers over the internet
b2c e-marketing (business to consumer)
sales forecast
markup
frequency marketing
17. Participants in an organizational buying action A
consumer rights
North American Industry Classification System - NAICS
buying center
marketing ethics
18. Company website that sells products to customers
Porter's Five Forces
bottom line
marketing mix
electronic storefront
19. Intangible tasks that satisfy the needs of consumer and business users
modified breakeven analysis
e-marketing
services
cooperative advertising
20. Planning that guides the implementation of activities specified in the strategic plan
wholesaler
marketing mix
tactical planning
Maslow's hierarchy of needs
21. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
wholesing intermediary
trade industries
product line
phishing
22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
North American Industry Classification System - NAICS
trade industries
strategic plan
public relations
23. Activities involved in selling merchandise to ultimate consumers
strategic plan
retailing
marketing (distribution) channel
marketing ethics
24. Process of collecting information about the external environment to identify and interpret potential trends
demarketing
strategic window
environmental scanning
supply-chain management
25. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
comparitive advertising
strategic business units (SBU's)
brand equity
undifferentiated marketing
26. Sample that involves personal judgement somehwere in the selection process
marketing communications
promotional pricing
social-cultural environment
nonprobability sampling
27. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
strategic plan
logistics
foreign licensing
reseller
28. Progression of a product through introduction - growth - maturity - and decline stages
manufacturers' representative
total quality management
product life cycle
retailing
29. Exchange value of a good or service
leader pricing
price
customer relationship management (CRM)
field selling
30. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
blog
reseller
environmental management
interpretative research
31. Grid that organizes numerical information in a standardized - easily understood format
product maximization
mission
direct marketing
spreadsheet analysis
32. Sample that gives every member of the population a chance of being selected
geographic segmentation
probability sample
planned shopping center
marketing myopia
33. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
environmental scanning
interactive marketing
brand recognition
differentiated marketing
34. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
b2b e-marketing (business to business)
modified breakeven analysis
planning
wholesaler
35. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
trade industries
wholesing intermediary
scrambled merchandising
36. Selling by phone - mail - and electronic commerce
exchange rate
inside selling
self concept
list price
37. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
economic environment
b2b e-marketing (business to business)
yield management
publicity
38. Amount that a retailer adds to the cost of a product to determine its selling price
manufacturers' representative
markup
broker
family brand
39. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
exchange process
Eight Universal Marketing functions
guerrilla marketing
modified breakeven analysis
40. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
foreign licensing
channel captain
consumerism
unfair-trade laws
41. Pricing strategy involving the use of a high price relative to competitive offerings
skimming pricing strategies
supply chain
channel captain
opinion leaders
42. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
direct marketing
sales promotion
vendor-managed inventory (VMI)
marketing concept
43. Tax levied against imported goods
nearshoring
tariff
target-return objective
importing
44. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
cross-promotion
franchise
institutional advertising
marketing mix
45. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
strategic planning
undifferentiated marketing
marketing mix
loss leader
46. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
exploratory research
nonprobability sampling
exclusive distribution
relationship marketing
47. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
target-return objective
sales promotion
frequency marketing
manufacturer's brand
48. Intangible products that firms buy to facilitate their production and operating processes
exchange process
import quotas
social-cultural environment
business services
49. Sales presentations made at prospective customer's' locations on a face-to- face basis
field selling
positioning
environmental scanning
marketing ethics
50. Using outside vendors to provide goods and services formerly produced in-house
Porter's Five Forces
wheel of retailing
outsourcing
brand equity
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