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CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
spam
e-marketing
retail convergence
relationship selling
2. Price of one nation's currency in terms of another country's currency
exchange rate
intermodal operations
b2b marketing
wholesing intermediary
3. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
product
tactical planning
marketing
family brand
4. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
comarketing
over-the-counter selling
learning
fair-trade laws
5. Products bought by ultimate consumers for personal use
relationship marketing
market price
AIDA concept
consumer products
6. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
franchise
target-return objective
search marketing
trade industries
7. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
price
promotion
SWOT analysis
selective distribution
8. Firm whose marketing specialists help advertisers plan and prepare advertisements
advertising agency
customer relationship management (CRM)
exchange process
commercial market
9. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
over-the-counter selling
consumer rights
total quality management
comparitive advertising
10. Application to marketing of knowledge based on discoveries in science - inventions - and innovations
vertical marketing system (VMS)
AIDA concept
customary prices
technological environment
11. Person's multifaceted picture of himself or herself
evaluative criteria
self concept
yield management
lifetime value of a customer
12. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
European Union (EU)
perception
Robinson-Patman Act
informative advertising
13. Products characterized by plain labels - no advertising - and the absence of brand names
manufacturers' representative
supply-chain management
buying center
generic products
14. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
atmospherics
marketing concept
brand recognition
nonprobability sampling
15. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
trademark
business plan
Profit Impact of Market Strategies (PIMS) project
secondary data
16. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers
market price
marketing (distribution) channel
intergrated marketing communications
broker
17. Placing a product at a certain point or location within a marketin the minds of prospective buyers
positioning
geographic segmentation
goods
North American Free Trade Agreement (NAFTA)
18. International trade accord that has helped reduce world tariffs
General Agreement on Tariffs and Trade (GATT)
public relations
search marketing
positioning
19. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
blog
family brand
promotional pricing
affinity marketing
20. Accord removing trade barriers between Canada - Mexico - and the US
green marketing
North American Free Trade Agreement (NAFTA)
vendor-managed inventory (VMI)
market price
21. Specified deduction from a list price - including a trade-in or promotional allowance
import quotas
generic products
allowance
total quality management
22. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
promotion
category management
physical distribution
economic environment
23. Marketing of sporting - cultural - and charitable activities to selected target markets
cannibalization
demographic segmentation
event marketing
trade industries
24. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government
consumerism
marketing ethics
b2c e-marketing (business to consumer)
perception
25. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
brand preference
computer-based segmentation
wholesaler
trade industries
26. Computer-to-computer exchanges of invoices - orders - and other business documents
consumer orientation
retail convergence
electronic data interchange (EDI)
supply chain
27. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
blog
lifetime value of a customer
nonprobability sampling
tariff
28. Intangible tasks that satisfy the needs of consumer and business users
marketing decision support system (MDSS)
services
perception
broker
29. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
differentiated marketing
wholesing intermediary
brand equity
demographic segmentation
30. Participants in an organizational buying action A
exploratory research
product-line pricing
buying center
geographic segmentation
31. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
relationship marketing
list price
market price
perception
32. Purchasing foreign goods and services
foreign licensing
consumer orientation
importing
publicity
33. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
adoption process
wholesing intermediary
consumerism
sponsorship
34. Selling directly to consumers over the internet
product line
b2c e-marketing (business to consumer)
product-related segmentation
comarketing
35. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
nonprobability sampling
product-related segmentation
self concept
intermodal operations
36. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
services
business to business product
sales promotion
evaluative criteria
37. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
marketing mix
World Trade Organization (WTO)
sales promotion
markdown
38. Affiliation of 2 or more companies that help each other achieve common goals
utility
relationship selling
consumer products
partnership
39. Information collected specifically for the investigation at hand
primary data
Maslow's hierarchy of needs
frequency marketing
radio frequency identification (RFID)
40. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer
buying center
physical distribution
comarketing
partnership
41. Process by which new goods or services are accepted in the marketplace
technological environment
diffusion process
General Agreement on Tariffs and Trade (GATT)
first mover strategy
42. Percentage of people presented with a banner ad who click on it
click through rate
intermodal operations
sales promotion
adoption process
43. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
outsourcing
supply chain
computer-based segmentation
e-business
44. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
consumer rights
stock-keeping unit
missionary selling
exporting
45. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
relationship selling
General Agreement on Tariffs and Trade (GATT)
competitive pricing strategy
vertical marketing system (VMS)
46. Number of alternatives that a consumer actually considers in making a purchase decision
intensive distribution
North American Industry Classification System - NAICS
evoked set
utility
47. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services
reference groups
advertising
wheel of retailing
channel captain
48. Products that consumers purchase after comparing competing offerings
bundle pricing
European Union (EU)
cooperative advertising
shopping products
49. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
Eight Universal Marketing functions
phishing
b2b marketing
promotional pricing
50. Process through which buyers make purchasing decisions
economic environment
marketing (distribution) channel
consumer behavior
Profit Impact of Market Strategies (PIMS) project
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