Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






2. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






3. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






4. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






5. People who purchase new products almost as soon as the products reach the market






6. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






7. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






8. Offering two or more complementary products and selling them for a single price






9. Participants in an organizational buying action A






10. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






11. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






12. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






13. Products that consumers purchase after comparing competing offerings






14. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






15. Process through which buyers make purchasing decisions






16. Sequence of suppliers that contribute to the creation and delivery of a good or service






17. Movement of goods and services from producers to customers






18. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






19. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






20. Division of an overall market into homogenous groups based on thier location






21. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






22. Selling directly to consumers over the internet






23. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






24. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






25. Marketing information system component that links a decision marketer with relevant databases and analysis tools






26. Promotional effort by the seller directed to members of the marketing channel rather than final users






27. Products characterized by plain labels - no advertising - and the absence of brand names






28. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






29. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






30. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






31. Intangible tasks that satisfy the needs of consumer and business users






32. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






33. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






34. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






35. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






36. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






37. State laws requiring sellers to maintain minimum prices for comparable merchandise






38. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






39. Want-satisfying power of a good or service






40. Combination of physical chacterisitics and amenities that contribute to a store's image






41. Series of different but related ads that use a single theme and appear in different media within a specified time period






42. Planning that guides the implementation of activities specified in the strategic plan






43. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






44. Process of coordinating the flow of information - goods - and services among members of the distribution channel






45. Using outside vendors to provide goods and services formerly produced in-house






46. Sales presentations made at prospective customer's' locations on a face-to- face basis






47. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


48. Measure of responsiveness of purchasers and suppliers to a change in price






49. Site whose main purpose is to increase purchases by visitors






50. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits