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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






2. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






3. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






4. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






5. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






6. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






7. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






8. Sample that gives every member of the population a chance of being selected






9. Products bought by ultimate consumers for personal use






10. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






11. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






12. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






13. Progression of a product through introduction - growth - maturity - and decline stages






14. Firm's communications and relationships with its various publics






15. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






16. Moving jobs to vendors in countries close to the businesses home country






17. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






18. Traditional prices that customers expect to pay for certain goods and services






19. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






20. Marketing intermediaries that operate in the trade sector






21. Strategy of attaching a popular brand name to a new product in an unrelated product category






22. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






23. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






24. Process by which new goods or services are accepted in the marketplace






25. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






26. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






27. Placing a product at a certain point or location within a marketin the minds of prospective buyers






28. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






29. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






30. Process of selecting survey respondents or research participants






31. Group of retail stores planned - coordinated - and marketed as a unit






32. Promotional effort by the seller directed to members of the marketing channel rather than final users






33. Using outside vendors to provide goods and services formerly produced in-house






34. Intangible tasks that satisfy the needs of consumer and business users






35. Division of an overall market into homogenous groups based on thier location






36. Values - beliefs - preferences - and tastes handed down from one generation to the next






37. Added value that a respected - well-known brand name gives to a product in the marketplace






38. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






39. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






40. Intangible products that firms buy to facilitate their production and operating processes






41. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






42. Previously published information






43. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






44. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






45. Physiological - safety - social/belongingness - esteem needs - self-actualization

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46. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






47. Detailed description of the resources and actions needed to achieve stated marketing objectives






48. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






49. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






50. Loss of sales of an existing product due to competition from a new product in the same line







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