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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing domestically produced goods and services in foreign countries






2. Grid that organizes numerical information in a standardized - easily understood format






3. Want-satisfying power of a good or service






4. Marketing information system component that links a decision marketer with relevant databases and analysis tools






5. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






6. Information collected specifically for the investigation at hand






7. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






8. Purchasing foreign goods and services






9. Marketing of sporting - cultural - and charitable activities to selected target markets






10. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






11. Computer-to-computer exchanges of invoices - orders - and other business documents






12. Site whose main purpose is to increase purchases by visitors






13. Number of alternatives that a consumer actually considers in making a purchase decision






14. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






15. Exchange value of a good or service






16. Popular name for junk email






17. Inner state that directs a person toward the goal of satisfying a need






18. Distribution of a product through a limited number of channels






19. Intangible tasks that satisfy the needs of consumer and business users






20. Movement of high-wage jobs from one country to lower-cost overseas locations






21. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






22. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






23. International trade accord that has helped reduce world tariffs






24. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






25. Hiring workers to do jobs from their homes






26. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






27. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






28. Consumer refusal of alternatives and extensive search for desired merchandise






29. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






30. Brand name owned by a manufacturer or other producer

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31. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






32. Price of one nation's currency in terms of another country's currency






33. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






34. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






35. Series of different but related ads that use a single theme and appear in different media within a specified time period






36. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






37. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






38. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






39. Series of related products offered by one company






40. Use of the internet for business transactions between organizations






41. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






42. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






43. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






44. Division of the total market into smaller - relatively homogenous groups






45. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






46. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






47. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






48. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






49. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






50. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.







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