Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Marketing information system component that links a decision marketer with relevant databases and analysis tools






2. Brand for which the owner claims exclusive legal protection






3. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






4. Using outside vendors to provide goods and services formerly produced in-house






5. Segmenting a business-to-business market based on how industrial purchasers will use the product






6. Marketing of sporting - cultural - and charitable activities to selected target markets






7. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






8. Comprehensive term that describes wholesalers as well as agents and brokers






9. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






10. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






11. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






12. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale






13. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






14. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






15. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






16. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






17. Process by which new goods or services are accepted in the marketplace






18. Imbalance between a consumer's actual and desired states






19. Tangible products that customers can see - hear - smell - taste - or touch






20. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






21. Use of the internet for business transactions between organizations






22. Cooperative agreement in which two businesses jointly market each other's product






23. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






24. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






25. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






26. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






27. Computer-to-computer exchanges of invoices - orders - and other business documents






28. Process through which buyers make purchasing decisions






29. Inner state that directs a person toward the goal of satisfying a need






30. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






31. Process of coordinating the flow of information - goods - and services among members of the distribution channel






32. Consumer refusal of alternatives and extensive search for desired merchandise






33. Products characterized by plain labels - no advertising - and the absence of brand names






34. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






35. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






36. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






37. Pricing strategy involving the use of a high price relative to competitive offerings






38. Consumer awareness and identification of a brand






39. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






40. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






41. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






42. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






43. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






44. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






45. Brand name owned by a manufacturer or other producer

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46. Marketing intermediaries that operate in the trade sector






47. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






48. Process of selecting survey respondents or research participants






49. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






50. Intangible products that firms buy to facilitate their production and operating processes