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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offering two or more complementary products and selling them for a single price
product life cycle
bundle pricing
marketing
North American Free Trade Agreement (NAFTA)
2. Participants in an organizational buying action A
public relations
tactical planning
unfair-trade laws
buying center
3. Dominant and controlling member of a marketing channel
strategic alliance
channel captain
markdown
undifferentiated marketing
4. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
exchange process
missionary selling
customary prices
value pricing
5. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market
brand
unfair-trade laws
manufacturers' representative
marketing mix
6. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
demographic segmentation
AIDA concept
product
marketing myopia
7. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
promotional mix
retail convergence
reminder advertising
exclusive distribution
8. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves
informative advertising
publicity
micromarketing
homeshoring
9. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
wheel of retailing
transaction based marketing
market price
retailing
10. Firm's communications and relationships with its various publics
public relations
wheel of retailing
pushing strategy
field selling
11. Marketers' standards of conduct and moral values
marketing ethics
opinion leaders
sales forecast
partnership
12. Measure of responsiveness of purchasers and suppliers to a change in price
price
culture
consultative selling
elasticity
13. Process through which buyers make purchasing decisions
publicity
markdown
promotion
consumer behavior
14. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
environmental management
attitudes
political-legal environment
inside selling
15. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
consumer products
intermodal operations
cognitive dissonance
exchange process
16. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands
comparitive advertising
product life cycle
price
primary data
17. Consumer awareness and identification of a brand
brand recognition
logistics
market price
electronic storefront
18. Products bought by ultimate consumers for personal use
SWOT analysis
import quotas
sampling
consumer products
19. Segmenting a business-to-business market based on how industrial purchasers will use the product
elasticity
Porter's Five Forces
end-use application segmentation
allowance
20. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
relationship marketing
direct marketing
inside selling
undifferentiated marketing
21. Established price normally quoted to potential buyers
supply chain
list price
mission
customary prices
22. Consumer refusal of alternatives and extensive search for desired merchandise
brand insistence
learning
atmospherics
promotional mix
23. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
diffusion process
relationship selling
stock-keeping unit
buying center
24. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
exporting
e-business
over-the-counter selling
personal selling
25. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
fair-trade laws
motive
Maslow's hierarchy of needs
strategic plan
26. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
supply-chain management
affinity marketing
fair-trade laws
strategic planning
27. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
family brand
strategic alliance
AIDA concept
b2c e-marketing (business to consumer)
28. Form of exporting whereby goods and services are bartered rather than sold for cash
business plan
list price
countertrade
utility
29. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
business plan
demographic segmentation
selective distribution
vendor-managed inventory (VMI)
30. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
evaluative criteria
direct marketing
vendor-managed inventory (VMI)
customer relationship management (CRM)
31. Single brand name that identifies several related products
family brand
blog
promotion
exporting
32. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
consumer orientation
vertical marketing system (VMS)
exchange process
reminder advertising
33. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
perception
foreign licensing
marketing research
markup
34. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
inside selling
offshoring
product-line pricing
e-marketing
35. Cooperative agreement in which two businesses jointly market each other's product
comarketing
psychographic segmentation
tactical planning
advertising campaign
36. Combination of physical chacterisitics and amenities that contribute to a store's image
cross-promotion
geographic segmentation
positioning
atmospherics
37. Firm whose marketing specialists help advertisers plan and prepare advertisements
frequency marketing
pulling strategy
advertising agency
corporate website
38. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
penetration pricing strategy
buying center
North American Free Trade Agreement (NAFTA)
order processing
39. Division of the total market into smaller - relatively homogenous groups
electronic data interchange (EDI)
market segmentation
culture
sales promotion
40. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions
mission
comparitive advertising
interactive marketing
consumer rights
41. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
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42. Process of collecting and using information for marketing decision making
reseller
brand insistence
marketing research
consumer innovator
43. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept
franchise
unfair-trade laws
convenience products
intergrated marketing communications
44. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
strategic planning
relationship marketing
advertising campaign
customer relationship management (CRM)
45. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
planning
vendor-managed inventory (VMI)
AIDA concept
sponsorship
46. Previously published information
brand preference
secondary data
reseller
product-related segmentation
47. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
computer-based segmentation
promotional mix
interpretative research
culture
48. Products characterized by plain labels - no advertising - and the absence of brand names
generic products
competitive environment
retailing
target-return objective
49. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
General Agreement on Tariffs and Trade (GATT)
customary prices
trade industries
retail convergence
50. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
sales promotion
person marketing
pushing strategy
diffusion process