Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Computer-to-computer exchanges of invoices - orders - and other business documents






2. Cooperative agreement in which two businesses jointly market each other's product






3. Intangible products that firms buy to facilitate their production and operating processes






4. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






5. Consumer refusal of alternatives and extensive search for desired merchandise






6. Form of exporting whereby goods and services are bartered rather than sold for cash






7. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






8. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






9. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






10. Group of retail stores planned - coordinated - and marketed as a unit






11. Purchasing foreign goods and services






12. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






13. Grid that organizes numerical information in a standardized - easily understood format






14. Estimate of a firm's revenue for a specified future period






15. Sequence of suppliers that contribute to the creation and delivery of a good or service






16. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






17. Accord removing trade barriers between Canada - Mexico - and the US






18. Inner state that directs a person toward the goal of satisfying a need






19. Strategy of attaching a popular brand name to a new product in an unrelated product category






20. Physiological - safety - social/belongingness - esteem needs - self-actualization

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Participants in an organizational buying action A






22. Offering two or more complementary products and selling them for a single price






23. Brand for which the owner claims exclusive legal protection






24. Number of alternatives that a consumer actually considers in making a purchase decision






25. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






26. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition






27. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






28. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






29. Series of related products offered by one company






30. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






31. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






32. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






33. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






34. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






35. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






36. State laws requiring sellers to maintain minimum prices for comparable merchandise






37. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






38. Popular name for junk email






39. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






40. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






41. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






42. Moving jobs to vendors in countries close to the businesses home country






43. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






44. Information collected specifically for the investigation at hand






45. Tangible products that customers can see - hear - smell - taste - or touch






46. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






47. Identification and marketing of a social issue - cause - or idea to selected target markets






48. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






49. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






50. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic