Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






2. Purchasing goods and services from suppliers worldwide






3. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






4. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






5. Series of different but related ads that use a single theme and appear in different media within a specified time period






6. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






7. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






8. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






9. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






10. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






11. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






12. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






13. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






14. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






15. Brand name owned by a manufacturer or other producer

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16. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






17. Distribution of a product through a limited number of channels






18. Marketing intermediaries that operate in the trade sector






19. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






20. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






21. Offering two or more complementary products and selling them for a single price






22. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






23. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






24. Popular name for junk email






25. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






26. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






27. Segmenting a business-to-business market based on how industrial purchasers will use the product






28. Firm's communications and relationships with its various publics






29. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






30. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






31. Division of a population into homogenous groups based on thier relationships to the product






32. Progression of a product through introduction - growth - maturity - and decline stages






33. Comprehensive term that describes wholesalers as well as agents and brokers






34. Tax levied against imported goods






35. Pricing strategy involving the use of a high price relative to competitive offerings






36. Price of one nation's currency in terms of another country's currency






37. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






38. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






39. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






40. Previously published information






41. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






42. Measure of responsiveness of purchasers and suppliers to a change in price






43. Person's multifaceted picture of himself or herself






44. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






45. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






46. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






47. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






48. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






49. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






50. Sample that involves personal judgement somehwere in the selection process