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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Movement of high-wage jobs from one country to lower-cost overseas locations
social-cultural environment
offshoring
interpretative research
intermodal operations
2. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
b2b marketing
retail convergence
marketing web site
3. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
vendor-managed inventory (VMI)
demarketing
total quality management
spreadsheet analysis
4. Tangible products that customers can see - hear - smell - taste - or touch
goods
cause marketing
search marketing
SWOT analysis
5. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
utility
cannibalization
corporate website
spreadsheet analysis
6. Marketing intermediaries that operate in the trade sector
reseller
pushing strategy
event marketing
category management
7. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
first mover strategy
personal selling
technological environment
interactive marketing
8. Tax levied against imported goods
supply chain
tariff
marketing concept
yield management
9. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
personal selling
scrambled merchandising
supply chain
marketing myopia
10. Grid that organizes numerical information in a standardized - easily understood format
competitive pricing strategy
sampling
Eight Universal Marketing functions
spreadsheet analysis
11. Previously published information
manufacturers' representative
secondary data
direct marketing
business services
12. Brand name owned by a manufacturer or other producer
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13. Established price normally quoted to potential buyers
list price
economic environment
channel captain
planning
14. Detailed description of the resources and actions needed to achieve stated marketing objectives
marketing plan
Robinson-Patman Act
demarketing
unfair-trade laws
15. Division of an overall market into homogenous groups based on thier location
geographic segmentation
database marketing
b2c e-marketing (business to consumer)
tariff
16. Process through which buyers make purchasing decisions
consumer behavior
stock-keeping unit
Eight Universal Marketing functions
demarketing
17. Using outside vendors to provide goods and services formerly produced in-house
creative selling
direct marketing
wholesing intermediary
outsourcing
18. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
culture
reference groups
importing
event marketing
19. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
marketing (distribution) channel
loss leader
product
intensive distribution
20. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices
SWOT analysis
modified breakeven analysis
intensive distribution
loss leader
21. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
e-marketing
marketing myopia
computer-based segmentation
motive
22. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
first mover strategy
end-use application segmentation
place marketing
market price
23. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
The BCG Matrix
psychographic segmentation
personal selling
vertical marketing system (VMS)
24. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
attitudes
pushing strategy
b2b marketing
25. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
mission
demarketing
competitive pricing strategy
order processing
26. Price of one nation's currency in terms of another country's currency
computer-based segmentation
product maximization
exchange rate
electronic data interchange (EDI)
27. Marketing domestically produced goods and services in foreign countries
learning
customary prices
exporting
markdown
28. Amount by which a retailer reduces the original selling price of a product
order processing
tariff
exclusive distribution
markdown
29. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
social responsibility
informative advertising
relationship marketing
cause marketing
30. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
business products
relationship selling
importing
evaluative criteria
31. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
brand preference
elasticity
exploratory research
SWOT analysis
32. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.
strategic business units (SBU's)
differentiated marketing
marketing research
cannibalization
33. Distribution of a product through a limited number of channels
e-marketing
motive
selective distribution
comarketing
34. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
lifetime value of a customer
corporate website
elasticity
order processing
35. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity
sponsorship
promotion
bundle pricing
primary data
36. Products that consumers purchase after comparing competing offerings
sales promotion
product maximization
geographic segmentation
shopping products
37. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
intermodal operations
competitive pricing strategy
relationship selling
creative selling
38. Promotional effort by the seller directed to members of the marketing channel rather than final users
stock-keeping unit
pushing strategy
order processing
differentiated marketing
39. Division of a population into homogenous groups based on thier relationships to the product
product-related segmentation
price
environmental management
markup
40. Measure of responsiveness of purchasers and suppliers to a change in price
radio frequency identification (RFID)
business plan
trademark
elasticity
41. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
promotional pricing
advertising
consumer orientation
penetration pricing strategy
42. Hiring workers to do jobs from their homes
channel captain
list price
business to business product
homeshoring
43. Marketing of sporting - cultural - and charitable activities to selected target markets
marketing ethics
trade industries
blog
event marketing
44. Computer-to-computer exchanges of invoices - orders - and other business documents
publicity
diffusion process
motive
electronic data interchange (EDI)
45. Process of collecting and using information for marketing decision making
channel captain
cause marketing
marketing research
person marketing
46. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
importing
intensive distribution
b2b e-marketing (business to business)
product-line pricing
47. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
reseller
marketing web site
commercial market
consumer rights
48. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
breakeven analysis
offshoring
business products
consumer products
49. Physiological - safety - social/belongingness - esteem needs - self-actualization
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50. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
services
consultative selling
interactive marketing
institutional advertising
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