Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Previously published information






2. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






3. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






4. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






5. Series of different but related ads that use a single theme and appear in different media within a specified time period






6. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






7. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






8. Nonpersonal selling of a particular good or service






9. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






10. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






11. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






12. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






13. Segmenting a business-to-business market based on how industrial purchasers will use the product






14. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






15. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






16. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






17. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






18. Selling by phone - mail - and electronic commerce






19. Sample that gives every member of the population a chance of being selected






20. State laws requiring sellers to maintain minimum prices for comparable merchandise






21. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






22. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






23. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






24. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






25. Strategy of attaching a popular brand name to a new product in an unrelated product category






26. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






27. Features that a consumer considers in chosing among alternatives






28. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






29. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






30. Popular name for junk email






31. Planning that guides the implementation of activities specified in the strategic plan






32. Marketers' standards of conduct and moral values






33. Sample that involves personal judgement somehwere in the selection process






34. Firm whose marketing specialists help advertisers plan and prepare advertisements






35. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






36. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






37. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






38. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






39. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






40. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






41. Process of reducing consumer demand for a good or service to a level that the firm can supply






42. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






43. Site whose main purpose is to increase purchases by visitors






44. Measure of responsiveness of purchasers and suppliers to a change in price






45. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






46. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






47. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






48. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






49. Marketing of sporting - cultural - and charitable activities to selected target markets






50. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment