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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product
team selling
cobranding
cognitive dissonance
partnership
2. Application to marketing of knowledge based on discoveries in science - inventions - and innovations
primary data
affinity marketing
undifferentiated marketing
technological environment
3. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
marketing concept
promotion
psychographic segmentation
adoption process
4. Short for web log-- an online journal for an individual or organization
strategic planning
culture
blog
General Agreement on Tariffs and Trade (GATT)
5. Process of collecting and using information for marketing decision making
generic products
General Agreement on Tariffs and Trade (GATT)
probability sample
marketing research
6. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price
place marketing
Eight Universal Marketing functions
market price
marketing decision support system (MDSS)
7. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives
business plan
strategic planning
b2b marketing
marketing decision support system (MDSS)
8. Measure of responsiveness of purchasers and suppliers to a change in price
elasticity
advertising
field selling
offshoring
9. Purchasing goods and services from suppliers worldwide
second mover strategy
global sourcing
business plan
pushing strategy
10. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers
supply-chain management
learning
yield management
penetration pricing strategy
11. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
brand name
markdown
reference groups
list price
12. Amount by which a retailer reduces the original selling price of a product
sales forecast
markdown
persuasive advertising
reminder advertising
13. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
family brand
environmental scanning
strategic alliance
yield management
14. Comprehensive term that describes wholesalers as well as agents and brokers
evoked set
first mover strategy
wholesing intermediary
strategic planning
15. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
planning
personal selling
technological environment
convenience products
16. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
interpretative research
corporate website
competitive environment
direct marketing
17. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs
competitive pricing strategy
General Agreement on Tariffs and Trade (GATT)
creative selling
marketing
18. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
frequency marketing
end-use application segmentation
adoption process
promotional pricing
19. Sample that involves personal judgement somehwere in the selection process
brand
publicity
nonprobability sampling
psychological pricing
20. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
cooperative advertising
product-related segmentation
diffusion process
event marketing
21. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
supply chain
Robinson-Patman Act
European Union (EU)
first mover strategy
22. Marketing information system component that links a decision marketer with relevant databases and analysis tools
order processing
utility
breakeven analysis
marketing decision support system (MDSS)
23. Previously published information
supply chain
undifferentiated marketing
secondary data
distribution
24. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
commercial market
culture
North American Industry Classification System - NAICS
sales promotion
25. Marketing intermediaries that operate in the trade sector
Maslow's hierarchy of needs
reseller
promotion
undifferentiated marketing
26. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
perception
goods
reminder advertising
marketing myopia
27. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase
target-return objective
pulling strategy
undifferentiated marketing
cognitive dissonance
28. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
brand
logistics
electronic storefront
radio frequency identification (RFID)
29. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
marketing concept
product line
scrambled merchandising
markdown
30. Consumer refusal of alternatives and extensive search for desired merchandise
vertical marketing system (VMS)
database marketing
consumer innovator
brand insistence
31. Tangible products that customers can see - hear - smell - taste - or touch
goods
nearshoring
informative advertising
World Trade Organization (WTO)
32. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
public relations
intergrated marketing communications
cobranding
category management
33. Messages that deal with buyer-seller relationships
brand
marketing communications
business products
competitive environment
34. Meaning that a person attributes to incoming stimuli gathered through the 5 senses
bottom line
click through rate
tactical planning
perception
35. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
strategic business units (SBU's)
intermodal operations
b2c e-marketing (business to consumer)
customer relationship management (CRM)
36. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
market segmentation
transaction based marketing
goods
missionary selling
37. Distribution of a product through a limited number of channels
exclusive distribution
selective distribution
trade industries
product life cycle
38. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments
over-the-counter selling
b2b marketing
North American Industry Classification System - NAICS
consultative selling
39. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
modified breakeven analysis
foreign licensing
utility
culture
40. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
perception
competitive pricing strategy
yield management
business plan
41. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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42. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
interpretative research
consumer behavior
physical distribution
43. Dominant and controlling member of a marketing channel
channel captain
need
manufacturers' representative
wheel of retailing
44. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
intermodal operations
global sourcing
economic environment
focus group
45. Process through which buyers make purchasing decisions
consumer behavior
motive
retail convergence
marketing research
46. Products that consumers purchase after comparing competing offerings
consumer product (B2C)
shopping products
cognitive dissonance
secondary data
47. Products characterized by plain labels - no advertising - and the absence of brand names
market segmentation
supply chain
generic products
e-business
48. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
conversion rate
sales promotion
geographic segmentation
consumer products
49. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
search marketing
countertrade
market segmentation
second mover strategy
50. Division of an overall market into homogenous groups based on thier location
political-legal environment
geographic segmentation
stock-keeping unit
brand extension