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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Loss of sales of an existing product due to competition from a new product in the same line






2. Tax levied against imported goods






3. Popular name for junk email






4. Percentage of people presented with a banner ad who click on it






5. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






6. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






7. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






8. Traditional prices that customers expect to pay for certain goods and services






9. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale

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10. Amount that a retailer adds to the cost of a product to determine its selling price






11. Distribution of a product through a limited number of channels






12. Values - beliefs - preferences - and tastes handed down from one generation to the next






13. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






14. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






15. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






16. Computer-to-computer exchanges of invoices - orders - and other business documents






17. Division of the total market into smaller - relatively homogenous groups






18. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






19. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






20. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






21. Person's multifaceted picture of himself or herself






22. Price of one nation's currency in terms of another country's currency






23. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






24. Selling directly to consumers over the internet






25. Physiological - safety - social/belongingness - esteem needs - self-actualization

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26. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






27. The most obvious distiniction between not-for-profit organizations and for-profit commercial firms-- business jargon that refers to the overall profitability of an organization






28. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






29. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






30. Detailed description of the resources and actions needed to achieve stated marketing objectives






31. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






32. Cooperative agreement in which two businesses jointly market each other's product






33. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






34. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






35. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






36. Percentage of visitors to a website who make a purchase






37. Marketing information system component that links a decision marketer with relevant databases and analysis tools






38. Marketing intermediaries that operate in the trade sector






39. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






40. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






41. Purchasing foreign goods and services






42. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






43. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






44. Want-satisfying power of a good or service






45. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






46. Group of retail stores planned - coordinated - and marketed as a unit






47. Firm's communications and relationships with its various publics






48. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






49. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






50. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages







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