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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






2. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






3. Production - promotion - and reclamation of environmentally sensitive products






4. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






5. Detailed description of the resources and actions needed to achieve stated marketing objectives






6. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






7. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






8. Brand name owned by a manufacturer or other producer

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9. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






10. Imbalance between a consumer's actual and desired states






11. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






12. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






13. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






14. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






15. Dominant and controlling member of a marketing channel






16. Using outside vendors to provide goods and services formerly produced in-house






17. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






18. People who purchase new products almost as soon as the products reach the market






19. Products that consumers purchase after comparing competing offerings






20. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






21. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






22. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






23. Nonpersonal selling of a particular good or service






24. Short for web log-- an online journal for an individual or organization






25. Cooperative agreement in which two businesses jointly market each other's product






26. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






27. Purchasing goods and services from suppliers worldwide






28. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






29. Progression of a product through introduction - growth - maturity - and decline stages






30. Tangible products that customers can see - hear - smell - taste - or touch






31. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






32. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






33. Offering within a product line such as a specific size of liquid detergent






34. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






35. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






36. Hiring workers to do jobs from their homes






37. Consumer refusal of alternatives and extensive search for desired merchandise






38. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






39. Traditional prices that customers expect to pay for certain goods and services






40. Process of selecting survey respondents or research participants






41. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






42. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






43. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






44. Process of reducing consumer demand for a good or service to a level that the firm can supply






45. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






46. Products characterized by plain labels - no advertising - and the absence of brand names






47. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






48. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






49. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages






50. Inner state that directs a person toward the goal of satisfying a need







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