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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Series of related products offered by one company
homeshoring
strategic alliance
product line
missionary selling
2. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
search marketing
phishing
price
competitive environment
3. Measure of responsiveness of purchasers and suppliers to a change in price
cross-promotion
elasticity
World Trade Organization (WTO)
supply chain
4. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
promotion
consumerism
strategic alliance
cross-promotion
5. Consumer awareness and identification of a brand
brand recognition
marketing ethics
public relations
secondary data
6. Retailing practice of combining dissimilar product lines to boost sales volume
electronic storefront
search marketing
scrambled merchandising
creative selling
7. Planning that guides the implementation of activities specified in the strategic plan
tactical planning
outsourcing
product life cycle
undifferentiated marketing
8. Purchasing goods and services from suppliers worldwide
homeshoring
brand recognition
loss leader
global sourcing
9. Distribution of a product through a single wholesaler or retailer in a specific geographic region
sales forecast
trade industries
bottom line
exclusive distribution
10. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
marketing decision support system (MDSS)
technological environment
order processing
foreign licensing
11. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
marketing research
market price
target-return objective
loss leader
12. Physiological - safety - social/belongingness - esteem needs - self-actualization
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13. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
reseller
social responsibility
spam
institutional advertising
14. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
b2b marketing
North American Industry Classification System - NAICS
exchange process
demographic segmentation
15. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort
convenience products
direct marketing
product life cycle
penetration pricing strategy
16. Promotional effort by the seller directed to members of the marketing channel rather than final users
pushing strategy
blog
utility
social responsibility
17. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
manufacturers' representative
business plan
demographic segmentation
shopping products
18. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
loss leader
category management
reference groups
allowance
19. Marketing of sporting - cultural - and charitable activities to selected target markets
event marketing
supply chain
business services
convenience products
20. Hiring workers to do jobs from their homes
homeshoring
end-use application segmentation
marketing mix
consultative selling
21. Amount that a retailer adds to the cost of a product to determine its selling price
product line
markup
frequency marketing
business plan
22. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
adoption process
creative selling
conversion rate
General Agreement on Tariffs and Trade (GATT)
23. Nonpersonal selling of a particular good or service
marketing mix
product advertising
organization marketing
lifetime value of a customer
24. Activities involved in selling merchandise to ultimate consumers
Profit Impact of Market Strategies (PIMS) project
strategic planning
tactical planning
retailing
25. Sequence of suppliers that contribute to the creation and delivery of a good or service
end-use application segmentation
advertising
strategic planning
supply chain
26. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
search marketing
market segmentation
direct marketing
relationship selling
27. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants
order processing
marketing concept
product-related segmentation
exclusive distribution
28. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
marketing mix
family brand
nearshoring
sales forecast
29. Traditional prices that customers expect to pay for certain goods and services
relationship marketing
European Union (EU)
customary prices
retail convergence
30. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
Robinson-Patman Act
social-cultural environment
interpretative research
relationship marketing
31. Firm whose marketing specialists help advertisers plan and prepare advertisements
culture
countertrade
advertising agency
Eight Universal Marketing functions
32. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
guerrilla marketing
e-marketing
consumer orientation
environmental management
33. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
brand extension
breakeven analysis
interactive marketing
strategic alliance
34. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
computer-based segmentation
team selling
institutional advertising
technological environment
35. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
phishing
cause marketing
vendor-managed inventory (VMI)
planned shopping center
36. Group of retail stores planned - coordinated - and marketed as a unit
markup
sales promotion
cross-promotion
planned shopping center
37. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
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38. Process of selecting survey respondents or research participants
homeshoring
Eight Universal Marketing functions
sampling
phishing
39. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price
advertising campaign
market price
technological environment
opinion leaders
40. Application to marketing of knowledge based on discoveries in science - inventions - and innovations
competitive environment
marketing mix
The BCG Matrix
technological environment
41. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
sales forecast
diffusion process
e-business
first mover strategy
42. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
informative advertising
competitive pricing strategy
psychological pricing
business products
43. Brand name owned by a manufacturer or other producer
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44. Computer-to-computer exchanges of invoices - orders - and other business documents
need
electronic data interchange (EDI)
advertising agency
learning
45. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
corporate website
spam
blog
customer relationship management (CRM)
46. Products characterized by plain labels - no advertising - and the absence of brand names
comparitive advertising
e-marketing
generic products
The BCG Matrix
47. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings
marketing
value pricing
brand recognition
secondary data
48. Detailed description of the resources and actions needed to achieve stated marketing objectives
marketing plan
positioning
penetration pricing strategy
corporate website
49. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user
comparitive advertising
World Trade Organization (WTO)
marketing (distribution) channel
North American Free Trade Agreement (NAFTA)
50. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
geographic segmentation
first mover strategy
unfair-trade laws
sales promotion