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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of coordinating the flow of information - goods - and services among members of the distribution channel
advertising campaign
logistics
perception
broker
2. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost
product-line pricing
spreadsheet analysis
breakeven analysis
culture
3. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
marketing decision support system (MDSS)
product advertising
planning
over-the-counter selling
4. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
planning
pulling strategy
interactive marketing
allowance
5. Sequence of suppliers that contribute to the creation and delivery of a good or service
utility
undifferentiated marketing
supply chain
outsourcing
6. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
generic products
guerrilla marketing
customer relationship management (CRM)
relationship marketing
7. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
business plan
organization marketing
penetration pricing strategy
consultative selling
8. Division of an overall market into homogenous groups based on thier location
spreadsheet analysis
geographic segmentation
informative advertising
consumer product (B2C)
9. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision
exchange process
business to business product
team selling
vendor-managed inventory (VMI)
10. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.
marketing mix
vendor-managed inventory (VMI)
product life cycle
adoption process
11. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
consumer orientation
family brand
inside selling
radio frequency identification (RFID)
12. Company website that sells products to customers
product-line pricing
field selling
electronic storefront
planning
13. Tangible products that customers can see - hear - smell - taste - or touch
Robinson-Patman Act
exporting
product advertising
goods
14. Estimate of a firm's revenue for a specified future period
sales forecast
marketing myopia
affinity marketing
strategic alliance
15. Sample that gives every member of the population a chance of being selected
intermodal operations
unfair-trade laws
probability sample
e-marketing
16. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
marketing decision support system (MDSS)
b2b marketing
outsourcing
personal selling
17. Identification and marketing of a social issue - cause - or idea to selected target markets
culture
pushing strategy
cause marketing
manufacturer's brand
18. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
exclusive distribution
logistics
database marketing
perception
19. Segmenting a business-to-business market based on how industrial purchasers will use the product
end-use application segmentation
corporate website
person marketing
environmental scanning
20. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives
planning
product
outsourcing
consumer rights
21. Consumer reliance on previous experiences with a product to choose that product again
value pricing
brand preference
leader pricing
reference groups
22. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
marketing mix
e-marketing
missionary selling
product line
23. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders
order processing
fair-trade laws
consumer behavior
trademark
24. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
business services
SWOT analysis
cause marketing
loss leader
25. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
business to business product
cross-promotion
interpretative research
cannibalization
26. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner
marketing web site
first mover strategy
culture
comarketing
27. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
phishing
brand insistence
search marketing
marketing communications
28. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
advertising
database marketing
interactive marketing
exchange process
29. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
target-return objective
advertising
product-line pricing
reference groups
30. Movement of high-wage jobs from one country to lower-cost overseas locations
offshoring
relationship marketing
creative selling
culture
31. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel
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32. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
secondary data
planning
penetration pricing strategy
Profit Impact of Market Strategies (PIMS) project
33. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
European Union (EU)
commercial market
radio frequency identification (RFID)
business services
34. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
culture
breakeven analysis
customer relationship management (CRM)
services
35. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
North American Industry Classification System - NAICS
vertical marketing system (VMS)
cognitive dissonance
category management
36. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
shopping products
learning
focus group
exchange process
37. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment
adoption process
target-return objective
undifferentiated marketing
shopping products
38. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
The BCG Matrix
transaction based marketing
trade industries
generic products
39. Coordination of all promotional activities to produce a unified - customer-focused promotional message
micromarketing
consumer behavior
intergrated marketing communications
exchange process
40. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
exchange process
exploratory research
personal selling
stock-keeping unit
41. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
e-business
marketing (distribution) channel
social responsibility
relationship selling
42. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves
micromarketing
relationship selling
consumer rights
consumer orientation
43. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause
perception
retailing
informative advertising
cause marketing
44. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
e-business
penetration pricing strategy
buying center
utility
45. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
cooperative advertising
primary data
corporate website
spreadsheet analysis
46. Technology that uses a tiny chip with identification information that can be read by a scanner using radio waves from a distance
psychological pricing
customary prices
utility
radio frequency identification (RFID)
47. Site whose main purpose is to increase purchases by visitors
e-marketing
advertising campaign
informative advertising
marketing web site
48. Process of collecting and using information for marketing decision making
pulling strategy
marketing research
buying center
e-business
49. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
psychological pricing
convenience products
missionary selling
channel captain
50. Movement of goods and services from producers to customers
retailing
brand extension
business plan
distribution