Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






2. Percentage of people presented with a banner ad who click on it






3. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






4. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






5. Coordination of all promotional activities to produce a unified - customer-focused promotional message






6. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






7. Progression of a product through introduction - growth - maturity - and decline stages






8. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






9. Process of reducing consumer demand for a good or service to a level that the firm can supply






10. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






11. Want-satisfying power of a good or service






12. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






13. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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14. Combination of physical chacterisitics and amenities that contribute to a store's image






15. Process of selecting survey respondents or research participants






16. Marketing domestically produced goods and services in foreign countries






17. Identification and marketing of a social issue - cause - or idea to selected target markets






18. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






19. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






20. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






21. Number of alternatives that a consumer actually considers in making a purchase decision






22. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






23. Exchange value of a good or service






24. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






25. Using outside vendors to provide goods and services formerly produced in-house






26. Pricing strategy involving the use of a high price relative to competitive offerings






27. Marketers' standards of conduct and moral values






28. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






29. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






30. Firm whose marketing specialists help advertisers plan and prepare advertisements






31. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






32. Features that a consumer considers in chosing among alternatives






33. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






34. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






35. Values - beliefs - preferences - and tastes handed down from one generation to the next






36. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






37. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






38. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market






39. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






40. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






41. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






42. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness






43. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






44. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






45. Tangible products that customers can see - hear - smell - taste - or touch






46. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






47. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






48. Intangible products that firms buy to facilitate their production and operating processes






49. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






50. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)