Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specified deduction from a list price - including a trade-in or promotional allowance






2. Estimate of a firm's revenue for a specified future period






3. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






4. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)






5. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






6. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






7. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






8. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






9. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise






10. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






11. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






12. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






13. Strategy of attaching a popular brand name to a new product in an unrelated product category






14. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






15. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






16. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






17. Goods and services that consumers want to purchase frequently - immediately - and with minimal effort






18. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






19. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






20. Planning that guides the implementation of activities specified in the strategic plan






21. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






22. Sequence of suppliers that contribute to the creation and delivery of a good or service






23. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience






24. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






25. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






26. People who purchase new products almost as soon as the products reach the market






27. Social force within the environment that aids and protects the consumer by exerting legal - moral - and economic pressures on business and government






28. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






29. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






30. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






31. Progression of a product through introduction - growth - maturity - and decline stages






32. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






33. Process of collecting and using information for marketing decision making






34. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






35. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






36. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






37. Segmenting a business-to-business market based on how industrial purchasers will use the product






38. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers






39. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






40. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






41. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






42. Activities involved in selling merchandise to ultimate consumers






43. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






44. Coordination of all promotional activities to produce a unified - customer-focused promotional message






45. Popular name for junk email






46. Selling by phone - mail - and electronic commerce






47. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






48. Person's multifaceted picture of himself or herself






49. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






50. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages