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Test your basic knowledge |
CLEP Marketing
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Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Moving jobs to vendors in countries close to the businesses home country
nearshoring
affinity marketing
order processing
promotional pricing
2. Dominant and controlling member of a marketing channel
supply-chain management
strategic alliance
channel captain
relationship marketing
3. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same
brand equity
AIDA concept
yield management
computer-based segmentation
4. Division of a population into homogenous groups based on thier relationships to the product
product-related segmentation
search marketing
first mover strategy
exploratory research
5. Complete sequence of suppliers and activities that contribute to the creation and delivery of merchandise
primary data
trademark
supply chain
price
6. Retailing practice of combining dissimilar product lines to boost sales volume
strategic plan
competitive environment
scrambled merchandising
inside selling
7. Consumer reliance on previous experiences with a product to choose that product again
relationship selling
click through rate
brand preference
environmental scanning
8. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
trademark
electronic storefront
global sourcing
exchange process
9. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
manufacturers' representative
elasticity
cooperative advertising
green marketing
10. Features that a consumer considers in chosing among alternatives
promotion
evaluative criteria
economic environment
strategic window
11. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs
sponsorship
economic environment
North American Industry Classification System - NAICS
product
12. Estimate of a firm's revenue for a specified future period
exchange process
nearshoring
goods
sales forecast
13. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
trade industries
differentiated marketing
frequency marketing
business to business product
14. People who purchase new products almost as soon as the products reach the market
sales forecast
brand
consumer innovator
blog
15. Established price normally quoted to potential buyers
electronic data interchange (EDI)
list price
team selling
scrambled merchandising
16. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut
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17. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
promotion
order processing
electronic data interchange (EDI)
social responsibility
18. Marketers' standards of conduct and moral values
technological environment
geographic segmentation
marketing ethics
spam
19. Process of coordinating the flow of information - goods - and services among members of the distribution channel
undifferentiated marketing
logistics
consumer product (B2C)
product-line pricing
20. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
marketing
conversion rate
social-cultural environment
promotional pricing
21. Progression of a product through introduction - growth - maturity - and decline stages
The BCG Matrix
product life cycle
evoked set
retailing
22. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
conversion rate
brand
transaction based marketing
electronic data interchange (EDI)
23. Segmenting a business-to-business market based on how industrial purchasers will use the product
e-marketing
exploratory research
manufacturer's brand
end-use application segmentation
24. Participants in an organizational buying action A
advertising campaign
buying center
skimming pricing strategies
marketing decision support system (MDSS)
25. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe
convenience products
marketing myopia
consumer rights
generic products
26. Series of different but related ads that use a single theme and appear in different media within a specified time period
consumer orientation
advertising campaign
computer-based segmentation
nonprobability sampling
27. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
manufacturer's brand
foreign licensing
affinity marketing
pulling strategy
28. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
reseller
sponsorship
selective distribution
sales promotion
29. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings
competitive pricing strategy
bundle pricing
breakeven analysis
over-the-counter selling
30. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth
marketing myopia
database marketing
cause marketing
publicity
31. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
breakeven analysis
target-return objective
wholesing intermediary
persuasive advertising
32. Sample that involves personal judgement somehwere in the selection process
attitudes
technological environment
product-related segmentation
nonprobability sampling
33. Production - promotion - and reclamation of environmentally sensitive products
scrambled merchandising
adoption process
green marketing
penetration pricing strategy
34. Firm's communications and relationships with its various publics
World Trade Organization (WTO)
business plan
phishing
public relations
35. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel
sales promotion
Porter's Five Forces
pulling strategy
consumer rights
36. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors
brand name
supply chain
marketing mix
economic environment
37. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers
psychological pricing
brand preference
database marketing
missionary selling
38. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives
tariff
product-line pricing
atmospherics
promotional mix
39. Trendsetters who purchase new products before others in a group and then influence others in thier purchases
brand equity
click through rate
b2b e-marketing (business to business)
opinion leaders
40. Activities involved in selling merchandise to ultimate consumers
reminder advertising
retailing
marketing
environmental scanning
41. Marketing information system component that links a decision marketer with relevant databases and analysis tools
mission
product advertising
search marketing
marketing decision support system (MDSS)
42. International trade accord that has helped reduce world tariffs
psychographic segmentation
physical distribution
General Agreement on Tariffs and Trade (GATT)
promotion
43. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance
markdown
planning
penetration pricing strategy
electronic storefront
44. Offering two or more complementary products and selling them for a single price
promotion
e-marketing
bundle pricing
radio frequency identification (RFID)
45. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
distribution
promotional pricing
environmental management
conversion rate
46. Popular name for junk email
strategic alliance
spam
product
place marketing
47. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products
market price
missionary selling
relationship marketing
market segmentation
48. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
total quality management
marketing research
North American Industry Classification System - NAICS
promotion
49. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l
business to business product
commercial market
bundle pricing
transaction based marketing
50. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy
e-marketing
promotional pricing
phishing
relationship marketing
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