Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Site whose main purpose is to increase purchases by visitors






2. Retailing practice of combining dissimilar product lines to boost sales volume






3. Marketing domestically produced goods and services in foreign countries






4. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






5. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






6. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






7. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






8. Broad range of activities aimed at efficient movement of finished good from the end of the production line to the consumer






9. Consumer awareness and identification of a brand






10. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






11. Consumer refusal of alternatives and extensive search for desired merchandise






12. Imbalance between a consumer's actual and desired states






13. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

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14. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






15. Selling by phone - mail - and electronic commerce






16. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






17. Sales presentations made at prospective customer's' locations on a face-to- face basis






18. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






19. Process of collecting information about the external environment to identify and interpret potential trends






20. Popular name for junk email






21. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






22. Process of selecting survey respondents or research participants






23. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






24. Strategy of attaching a popular brand name to a new product in an unrelated product category






25. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






26. Tangible products that customers can see - hear - smell - taste - or touch






27. Individuals and firms that acquire products to support - directly or indirectly - production of other goods and services-- HP buys chips from Intel - Sara Lee buys wheat to mill into flour for an ingredient in its breads - lightbulbs for a factory--l






28. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market






29. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)






30. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments






31. Activities involved in selling merchandise to ultimate consumers






32. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






33. Percentage of people presented with a banner ad who click on it






34. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






35. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






36. Purchasing foreign goods and services






37. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






38. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






39. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






40. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






41. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






42. Comprehensive term that describes wholesalers as well as agents and brokers






43. Distribution of a product through a limited number of channels






44. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






45. Brand name owned by a manufacturer or other producer

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46. Sample that gives every member of the population a chance of being selected






47. Measure of responsiveness of purchasers and suppliers to a change in price






48. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






49. Inner state that directs a person toward the goal of satisfying a need






50. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives