SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
Porter's Five Forces
brand
product line
guerrilla marketing
2. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
breakeven analysis
strategic window
foreign licensing
probability sample
3. Features that a consumer considers in chosing among alternatives
marketing concept
evaluative criteria
geographic segmentation
mission
4. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
team selling
family brand
fair-trade laws
marketing ethics
5. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
planned shopping center
need
promotion
logistics
6. Process of collecting and using information for marketing decision making
bundle pricing
marketing research
North American Industry Classification System - NAICS
over-the-counter selling
7. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action
AIDA concept
nonprobability sampling
personal selling
political-legal environment
8. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale
customer relationship management (CRM)
European Union (EU)
business products
economic environment
9. Firm's communications and relationships with its various publics
public relations
database marketing
price
marketing (distribution) channel
10. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
modified breakeven analysis
SWOT analysis
publicity
attitudes
11. Marketing of sporting - cultural - and charitable activities to selected target markets
lifetime value of a customer
event marketing
relationship marketing
order processing
12. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
Porter's Five Forces
direct marketing
e-business
product life cycle
13. Specified deduction from a list price - including a trade-in or promotional allowance
b2b marketing
allowance
relationship selling
Porter's Five Forces
14. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
advertising agency
computer-based segmentation
publicity
focus group
15. Company website that sells products to customers
inside selling
leader pricing
Profit Impact of Market Strategies (PIMS) project
electronic storefront
16. Want-satisfying power of a good or service
marketing research
allowance
utility
micromarketing
17. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness
cross-promotion
sales promotion
demographic segmentation
planned shopping center
18. Process of collecting information about the external environment to identify and interpret potential trends
cause marketing
environmental scanning
supply chain
advertising campaign
19. Tangible products that customers can see - hear - smell - taste - or touch
product advertising
bundle pricing
reference groups
goods
20. Firm whose marketing specialists help advertisers plan and prepare advertisements
marketing
publicity
pushing strategy
advertising agency
21. Comprehensive term that describes wholesalers as well as agents and brokers
wholesing intermediary
sponsorship
channel captain
consumer orientation
22. Process of coordinating the flow of information - goods - and services among members of the distribution channel
logistics
penetration pricing strategy
b2b e-marketing (business to business)
affinity marketing
23. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers
environmental management
place marketing
product advertising
relationship marketing
24. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
European Union (EU)
focus group
exchange rate
trade industries
25. Purchasing goods and services from suppliers worldwide
marketing decision support system (MDSS)
global sourcing
relationship selling
over-the-counter selling
26. Production - promotion - and reclamation of environmentally sensitive products
list price
tariff
green marketing
b2b marketing
27. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
cross-promotion
social responsibility
consultative selling
environmental management
28. Segmenting a business-to-business market based on how industrial purchasers will use the product
blog
end-use application segmentation
supply chain
pulling strategy
29. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
affinity marketing
psychological pricing
sales promotion
skimming pricing strategies
30. Series of different but related ads that use a single theme and appear in different media within a specified time period
social responsibility
penetration pricing strategy
advertising campaign
marketing concept
31. Pricing strategy involving the use of a high price relative to competitive offerings
advertising
importing
geographic segmentation
skimming pricing strategies
32. Movement of high-wage jobs from one country to lower-cost overseas locations
wheel of retailing
offshoring
nearshoring
cause marketing
33. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
publicity
buying center
personal selling
family brand
34. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
learning
perception
lifetime value of a customer
search marketing
35. Marketers' standards of conduct and moral values
strategic planning
marketing ethics
interactive marketing
The BCG Matrix
36. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives
physical distribution
cannibalization
strategic plan
evoked set
37. Previously published information
secondary data
cannibalization
unfair-trade laws
marketing concept
38. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace
offshoring
interactive marketing
customary prices
second mover strategy
39. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
strategic business units (SBU's)
brand preference
customer relationship management (CRM)
guerrilla marketing
40. Process by which new goods or services are accepted in the marketplace
marketing
global sourcing
consumer behavior
diffusion process
41. Selling by phone - mail - and electronic commerce
sales promotion
inside selling
product life cycle
psychological pricing
42. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
persuasive advertising
relationship marketing
phishing
commercial market
43. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
countertrade
marketing mix
exchange rate
trade industries
44. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
interpretative research
electronic storefront
North American Free Trade Agreement (NAFTA)
commercial market
45. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales
The BCG Matrix
leader pricing
corporate website
physical distribution
46. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.
AIDA concept
psychographic segmentation
retail convergence
breakeven analysis
47. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of
The BCG Matrix
marketing communications
interpretative research
consultative selling
48. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.
markup
cobranding
electronic data interchange (EDI)
reference groups
49. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices
loss leader
advertising campaign
marketing research
attitudes
50. Placing a product at a certain point or location within a marketin the minds of prospective buyers
economic environment
marketing web site
positioning
order processing