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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Inner state that directs a person toward the goal of satisfying a need






2. Indirect type of selling in which specialized salespeople promote the firms goodwill among indirect customers - often by helping customers use products






3. Features that a consumer considers in chosing among alternatives






4. Progression of a product through introduction - growth - maturity - and decline stages






5. Process of reducing consumer demand for a good or service to a level that the firm can supply






6. Inventory management system in which the seller--based on an existing agreement with a buyer--determines how much of a product is needed.






7. Process by which new goods or services are accepted in the marketplace






8. Bundle of physical - service - and symbolic attributes designed to satisfy a customer's wants and needs






9. Want-satisfying power of a good or service






10. Percentage of visitors to a website who make a purchase






11. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






12. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






13. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






14. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






15. Strategy of attaching a popular brand name to a new product in an unrelated product category






16. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






17. Cooperative agreement in which two businesses jointly market each other's product






18. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs






19. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






20. Activities involved in selling merchandise to ultimate consumers






21. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






22. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






23. Marketing intermediaries that operate in the trade sector






24. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






25. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






26. Previously published information






27. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






28. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






29. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






30. Activity in which 2 or more parties give something of value to each other to satisy perceived needs






31. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






32. Values - beliefs - preferences - and tastes handed down from one generation to the next






33. Brand for which the owner claims exclusive legal protection






34. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






35. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






36. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






37. Offering within a product line such as a specific size of liquid detergent






38. Tangible products that customers can see - hear - smell - taste - or touch






39. Pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost






40. International trade accord that has helped reduce world tariffs






41. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






42. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products






43. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






44. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me






45. Distribution of a product through all available channels






46. Marketing information system component that links a decision marketer with relevant databases and analysis tools






47. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic






48. Number of alternatives that a consumer actually considers in making a purchase decision






49. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






50. Division of an overall market into homogenous groups based on thier location






Can you answer 50 questions in 15 minutes?



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