Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotional effort by the seller to stimulate final-user demand - which then exerts pressure on the distribution channel






2. Single brand name that identifies several related products






3. Person's multifaceted picture of himself or herself






4. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.






5. Cooperative agreement in which two businesses jointly market each other's product






6. Form of exporting whereby goods and services are bartered rather than sold for cash






7. Site whose main purpose is to increase purchases by visitors






8. Division of the total market into smaller - relatively homogenous groups






9. Offering within a product line such as a specific size of liquid detergent






10. Detailed description of the resources and actions needed to achieve stated marketing objectives






11. Nonpersonal selling of a particular good or service






12. Classification used by NAFTA countries to categorize the business marketplace into detailed market segments






13. Planning that guides the implementation of activities specified in the strategic plan






14. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






15. Participants in an organizational buying action A






16. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






17. Identification and marketing of a social issue - cause - or idea to selected target markets






18. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






19. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






20. Combination of physical chacterisitics and amenities that contribute to a store's image






21. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






22. Sales presentations made at prospective customer's' locations on a face-to- face basis






23. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






24. Contractual agreement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser-- reduces risk by offering a proven concept






25. Exchange value of a good or service






26. Process through which buyers make purchasing decisions






27. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






28. Nonpersonal stimulation of demand for a good - service - place - idea - person - or organization by unpaid placement of significant news regarding the product in a print or broadcast medium






29. Messages that deal with buyer-seller relationships






30. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






31. Hiring workers to do jobs from their homes






32. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






33. Division of an overall market into homogenous groups based on thier location






34. Added value that a respected - well-known brand name gives to a product in the marketplace






35. Offering two or more complementary products and selling them for a single price






36. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.






37. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






38. Use of the internet for business transactions between organizations






39. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






40. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers






41. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






42. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






43. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






44. Loss of sales of an existing product due to competition from a new product in the same line






45. Number of alternatives that a consumer actually considers in making a purchase decision






46. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






47. Production - promotion - and reclamation of environmentally sensitive products






48. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






49. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






50. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources