Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






2. Series of different but related ads that use a single theme and appear in different media within a specified time period






3. Tax levied against imported goods






4. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






5. Tangible products that customers can see - hear - smell - taste - or touch






6. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






7. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






8. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






9. Affiliation of 2 or more companies that help each other achieve common goals






10. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






11. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






12. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit






13. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






14. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility






15. Features that a consumer considers in chosing among alternatives






16. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.






17. Physiological - safety - social/belongingness - esteem needs - self-actualization

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18. Identification and marketing of a social issue - cause - or idea to selected target markets






19. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels






20. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






21. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






22. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






23. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






24. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea






25. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






26. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain






27. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






28. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






29. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






30. Company wide consumer orientation with the objective of achieving long-run success--all facets from top to bottom of the organization contribute to satisfying customer needs and wants






31. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective






32. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications






33. Intangible products that firms buy to facilitate their production and operating processes






34. Person's multifaceted picture of himself or herself






35. Production - promotion - and reclamation of environmentally sensitive products






36. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






37. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






38. Promotional effort by the seller directed to members of the marketing channel rather than final users






39. Marketing information system component that links a decision marketer with relevant databases and analysis tools






40. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






41. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






42. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






43. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






44. Firm whose marketing specialists help advertisers plan and prepare advertisements






45. Dominant and controlling member of a marketing channel






46. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






47. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






48. Product destined for use by ultimate consumers






49. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






50. Single brand name that identifies several related products