Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Price of one nation's currency in terms of another country's currency






2. Offering two or more complementary products and selling them for a single price






3. Identification and marketing of a social issue - cause - or idea to selected target markets






4. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)






5. Movement of high-wage jobs from one country to lower-cost overseas locations






6. Series of different but related ads that use a single theme and appear in different media within a specified time period






7. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






8. Part of a brand consisting of words or letters that form a name that identifies and distinguishes a firm's offerings from those of its competitors






9. Division of a population into groups that have similar psychological characteristics - values - and lifestyles.






10. Popular name for junk email






11. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o






12. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties






13. Group of retail stores planned - coordinated - and marketed as a unit






14. Production - promotion - and reclamation of environmentally sensitive products






15. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






16. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






17. Progression of a product through introduction - growth - maturity - and decline stages






18. Percentage of people presented with a banner ad who click on it






19. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






20. Model developed by strategy expert Michael Porter that identifies 5 competitive forces that influence planning strategies; 1. the threat of new entrants 2. the bargaining power of buyers 3. the bargaining power of suppliers 4. the threat of substitut

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Tangible products that customers can see - hear - smell - taste - or touch






22. Process of anticipating events and market conditions and deciding how a firm can best achieve its organizational objectives






23. Firm whose marketing specialists help advertisers plan and prepare advertisements






24. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






25. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them






26. Measure of responsiveness of purchasers and suppliers to a change in price






27. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






28. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






29. Marketers' standards of conduct and moral values






30. Meaning that a person attributes to incoming stimuli gathered through the 5 senses






31. Accord removing trade barriers between Canada - Mexico - and the US






32. System of marketing institutions that enhances the physical flow of goods and services - along with ownership title - from producer to consumer or business user






33. Consumer awareness and identification of a brand






34. Process through which buyers make purchasing decisions






35. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.






36. Person's multifaceted picture of himself or herself






37. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






38. Coordination of all promotional activities to produce a unified - customer-focused promotional message






39. Hiring workers to do jobs from their homes






40. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






41. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






42. Agent wholesaling intermediary that does not take title to or possesion of goods in the course of its primary function - which is to bring together buyers and sellers






43. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






44. Short-run or long-run pricing objectives of achieving a specified return on either sales or investment






45. Marketing domestically produced goods and services in foreign countries






46. Theory that advocates observing closely the innovations of first movers and then improving on them to gain advantage in the marketplace






47. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






48. Short for web log-- an online journal for an individual or organization






49. Using outside vendors to provide goods and services formerly produced in-house






50. Want-satisfying power of a good or service