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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Number of alternatives that a consumer actually considers in making a purchase decision
modified breakeven analysis
exporting
evoked set
differentiated marketing
2. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
brand name
marketing research
self concept
learning
3. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product
second mover strategy
psychological pricing
wheel of retailing
business to business product
4. Buyer and seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.
transaction based marketing
market price
tariff
markdown
5. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
blog
interactive marketing
intermodal operations
Eight Universal Marketing functions
6. Exchange value of a good or service
price
need
sales forecast
nonprobability sampling
7. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
intensive distribution
b2c e-marketing (business to consumer)
transaction based marketing
Robinson-Patman Act
8. Marketing efforts designed to cultivate the attention - interest - and preferences of a target market toward a person (perhaps political candidate or celebrity)
product-related segmentation
manufacturer's brand
person marketing
learning
9. State laws requiring sellers to maintain minimum prices for comparable merchandise
countertrade
supply chain
intensive distribution
unfair-trade laws
10. Trade restrictions that limit the number of units of certain goods that can enter a country for resale
culture
trademark
import quotas
breakeven analysis
11. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
adoption process
Maslow's hierarchy of needs
informative advertising
wheel of retailing
12. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
markdown
relationship marketing
bundle pricing
missionary selling
13. Strategy of attaching a popular brand name to a new product in an unrelated product category
cognitive dissonance
import quotas
brand extension
business products
14. Firm whose marketing specialists help advertisers plan and prepare advertisements
advertising agency
marketing myopia
strategic plan
exploratory research
15. Consumer reliance on previous experiences with a product to choose that product again
interactive marketing
tactical planning
brand preference
generic products
16. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
selective distribution
b2b marketing
team selling
allowance
17. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
product-line pricing
selective distribution
cause marketing
lifetime value of a customer
18. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.
customer relationship management (CRM)
geographic segmentation
micromarketing
bundle pricing
19. Customs union that is moving in the direction of an economic union by adopting a common currency - removing trade restrictions - and permitting free flow of goods and workers throughout the member nations-- 27countries--huge common market
computer-based segmentation
partnership
homeshoring
European Union (EU)
20. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
interpretative research
database marketing
intensive distribution
lifetime value of a customer
21. Nonpersonal selling of a particular good or service
advertising
consumer product (B2C)
product advertising
database marketing
22. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
environmental management
order processing
b2c e-marketing (business to consumer)
relationship selling
23. Paid - nonpersonal communication through various media about a business firm - not-for-profit organization - product - or idea by a sponsor identified in a message that is intended to inform or persuade members of a particular audience
business products
homeshoring
advertising
distribution
24. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
consumerism
market segmentation
guerrilla marketing
affinity marketing
25. Business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them
advertising agency
vertical marketing system (VMS)
consumer orientation
technological environment
26. Person's enduring favorable or unfavorable evaluations - emotions - or action tendencies toward some object or idea
Eight Universal Marketing functions
geographic segmentation
sales forecast
attitudes
27. Retailing practice of combining dissimilar product lines to boost sales volume
scrambled merchandising
market price
markdown
marketing decision support system (MDSS)
28. People who purchase new products almost as soon as the products reach the market
vendor-managed inventory (VMI)
homeshoring
consumer innovator
shopping products
29. Promotional effort by the seller directed to members of the marketing channel rather than final users
marketing research
pushing strategy
product maximization
nonprobability sampling
30. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency
marketing concept
bundle pricing
institutional advertising
interpretative research
31. Affiliation of 2 or more companies that help each other achieve common goals
demarketing
partnership
SWOT analysis
public relations
32. Statutes enacted in most states that once permitted manufacturers to stipulate a minimum retail price for their products
fair-trade laws
customer relationship management (CRM)
Eight Universal Marketing functions
strategic alliance
33. Marketers' standards of conduct and moral values
strategic planning
product line
marketing ethics
vendor-managed inventory (VMI)
34. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
primary data
supply chain
import quotas
phishing
35. Planned channel system designed to improve distribution and cost effectiveness by integrating various functions throughout the distribution chain
demarketing
wheel of retailing
electronic data interchange (EDI)
vertical marketing system (VMS)
36. Process through which buyers make purchasing decisions
consumer behavior
skimming pricing strategies
cross-promotion
brand preference
37. Factors that influence consumer buying power and marketing strategies - including stage of the business cycle - inflation and deflation - unemployment - income - and resource availibility
economic environment
family brand
consumer innovator
product advertising
38. Placing a product at a certain point or location within a marketin the minds of prospective buyers
positioning
competitive pricing strategy
b2b e-marketing (business to business)
marketing mix
39. Marketing of sporting - cultural - and charitable activities to selected target markets
atmospherics
event marketing
homeshoring
intensive distribution
40. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results
relationship marketing
conversion rate
search marketing
electronic storefront
41. Detailed description of the resources and actions needed to achieve stated marketing objectives
target-return objective
marketing ethics
marketing plan
consumer product (B2C)
42. Component of the marketing environment consisting of the relationship between the marketer - society - and culture
b2b e-marketing (business to business)
social-cultural environment
competitive environment
atmospherics
43. Sequence of suppliers that contribute to the creation and delivery of a good or service
product advertising
channel captain
persuasive advertising
supply chain
44. Products that consumers purchase after comparing competing offerings
personal selling
product line
shopping products
adoption process
45. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
marketing ethics
strategic alliance
logistics
missionary selling
46. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
Profit Impact of Market Strategies (PIMS) project
price
retailing
institutional advertising
47. Purchasing foreign goods and services
skimming pricing strategies
economic environment
family brand
importing
48. Blending of the four strategy elements - product - distribution - promotion - and price - to fit the needs and preferences of a specific target market
product life cycle
marketing mix
conversion rate
inside selling
49. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.
North American Industry Classification System - NAICS
search marketing
inside selling
persuasive advertising
50. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
spam
cause marketing
undifferentiated marketing
strategic window