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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and nonpersonal selling to achieve promotional objectives






2. Blending of the 4 strategy elements- product - distribution - promotion - and pricing- to fit the needs and preferences of a specific target market






3. Product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product






4. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






5. Offering within a product line such as a specific size of liquid detergent






6. Values - beliefs - preferences - and tastes handed down from one generation to the next






7. Product destined for use by ultimate consumers






8. Comprehensive term that describes wholesalers as well as agents and brokers






9. Pricing policy based on the belief that certain prices or price ranges make a good or service more appealing than others to buyers






10. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






11. State laws requiring sellers to maintain minimum prices for comparable merchandise






12. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






13. Theory advocating that the company that is first to offer product in a marketplace will be the long-term market winner






14. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






15. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






16. Loss of sales of an existing product due to competition from a new product in the same line






17. Company website that sells products to customers






18. Cooperative arrangement in which 2 or more businesses team up to closely link thier names on a single product






19. Intangible tasks that satisfy the needs of consumer and business users






20. Management's failure to recognize the scope of it's business-- product-oriented rather than consumer-oriented endangers future growth






21. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler






22. Retailing practice of combining dissimilar product lines to boost sales volume






23. Use of the internet for business transactions between organizations






24. Process of collecting information about the external environment to identify and interpret potential trends






25. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again






26. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






27. International trade accord that has helped reduce world tariffs






28. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






29. Production - promotion - and reclamation of environmentally sensitive products






30. Person's multifaceted picture of himself or herself






31. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






32. Planning that guides the implementation of activities specified in the strategic plan






33. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






34. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






35. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






36. Purchasing goods and services from suppliers worldwide






37. Price of one nation's currency in terms of another country's currency






38. Purchasing foreign goods and services






39. Series of different but related ads that use a single theme and appear in different media within a specified time period






40. Movement of high-wage jobs from one country to lower-cost overseas locations






41. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






42. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






43. Messages that deal with buyer-seller relationships






44. Promotion that seeks to develop initial demand for a good - service - organization - person - place - idea - or cause






45. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment






46. Marketing efforts to attract people and organization to a particular geographic area-- tourist attractions lure vacation travelers






47. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






48. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together






49. Segmenting a business-to-business market based on how industrial purchasers will use the product






50. Number of alternatives that a consumer actually considers in making a purchase decision