Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Form of exporting whereby goods and services are bartered rather than sold for cash






2. Products that consumers purchase after comparing competing offerings






3. Strategy of attaching a popular brand name to a new product in an unrelated product category






4. Number of alternatives that a consumer actually considers in making a purchase decision






5. Products bought by ultimate consumers for personal use






6. People who purchase new products almost as soon as the products reach the market






7. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






8. Selling situation in which several sales associates or other members of the organization are recruited to help the lead sales representative reach all those who influence the purchase decision






9. Messages that deal with buyer-seller relationships






10. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






11. Offering within a product line such as a specific size of liquid detergent






12. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






13. Price of one nation's currency in terms of another country's currency






14. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






15. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line






16. Distribution of a product through a limited number of channels






17. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






18. Affiliation of 2 or more companies that help each other achieve common goals






19. Established price normally quoted to potential buyers






20. Physiological - safety - social/belongingness - esteem needs - self-actualization

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Application to marketing of knowledge based on discoveries in science - inventions - and innovations






22. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights






23. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






24. Trendsetters who purchase new products before others in a group and then influence others in thier purchases






25. Person's multifaceted picture of himself or herself






26. Trade restrictions that limit the number of units of certain goods that can enter a country for resale






27. Identification and marketing of a social issue - cause - or idea to selected target markets






28. Marketing intermediaries that operate in the trade sector






29. Goods and services purchased for use either directly or indirectly in the production of other goods or services for resale






30. Way to evaluate each of an organization's SBUs - like a portfolio performance framework. The market share/ market growth matrix places SBU's in a 4 quadrant chart that plots market share against market growth potential and then places them in one of






31. Site whose main purpose is to increase purchases by visitors






32. Percentage of people presented with a banner ad who click on it






33. Process of reducing consumer demand for a good or service to a level that the firm can supply






34. Percentage of visitors to a website who make a purchase






35. Pricing strategy that allows marketers to vary prices based on such factors as demand - even though the cost of providing those goods or services remains the same






36. Distribution of a product through a single wholesaler or retailer in a specific geographic region






37. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






38. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats






39. Product destined for use by ultimate consumers






40. Paying search engines - such as google - a fee to make sure that the company's listing appears toward the top of the search results






41. Process of determining an organization's primary objectives and adopting courses of action that will achieve these objectives






42. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer






43. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.






44. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






45. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits






46. Steps through which an individual reaches a purchase decision: attention - interest - desire - and action






47. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






48. Pricing technique used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices






49. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






50. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.