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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area
b2b marketing
foreign licensing
sponsorship
strategic window
2. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
SWOT analysis
cobranding
business products
second mover strategy
3. Comprehensive term that describes wholesalers as well as agents and brokers
wholesing intermediary
advertising agency
frequency marketing
pushing strategy
4. Process by which new goods or services are accepted in the marketplace
pushing strategy
diffusion process
comarketing
modified breakeven analysis
5. Strategy of attaching a popular brand name to a new product in an unrelated product category
cannibalization
brand extension
product-related segmentation
interpretative research
6. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power
competitive environment
penetration pricing strategy
interpretative research
product life cycle
7. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
wholesing intermediary
psychographic segmentation
adoption process
computer-based segmentation
8. Development and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit
relationship marketing
Robinson-Patman Act
elasticity
cooperative advertising
9. Marketing by mutual benefit organizations - service organizations - and government organizations intended to influence others to accept their goals - receive thier services - or contribute to them in some way (BSU - political parties - UPS)
adoption process
first mover strategy
organization marketing
person marketing
10. Products characterized by plain labels - no advertising - and the absence of brand names
generic products
focus group
supply-chain management
second mover strategy
11. Federal legislation prohibiting price discrimination that is not based on a cost differential; also prohibits selling at an unreasonably low price to eliminate competition
person marketing
brand
Robinson-Patman Act
attitudes
12. Moving jobs to vendors in countries close to the businesses home country
brand preference
promotional pricing
nearshoring
strategic window
13. Movement of high-wage jobs from one country to lower-cost overseas locations
category management
offshoring
supply-chain management
strategic plan
14. Dominant and controlling member of a marketing channel
diffusion process
product
attitudes
channel captain
15. Firm that targets customers by collecting and analyzing business information - conducting customer transactions - and maintaining online relationships with customers
focus group
nearshoring
e-business
logistics
16. Coordination of all promotional activities to produce a unified - customer-focused promotional message
Porter's Five Forces
countertrade
exchange process
intergrated marketing communications
17. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight
first mover strategy
direct marketing
e-marketing
organization marketing
18. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public
cause marketing
reminder advertising
brand extension
cognitive dissonance
19. Using outside vendors to provide goods and services formerly produced in-house
outsourcing
b2b marketing
consultative selling
family brand
20. Practice of setting a limited number of prices for a selection of merchandise and marketing different product lines at each of these price levels
person marketing
vertical marketing system (VMS)
product-line pricing
diffusion process
21. Hiring workers to do jobs from their homes
homeshoring
perception
leader pricing
global sourcing
22. Production - promotion - and reclamation of environmentally sensitive products
green marketing
homeshoring
price
Profit Impact of Market Strategies (PIMS) project
23. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
evaluative criteria
adoption process
Maslow's hierarchy of needs
b2b e-marketing (business to business)
24. Series of related products offered by one company
nearshoring
list price
product line
culture
25. Simultaneous personal interview of a small group of individuals - which relies on group discussion about a certain topic
The BCG Matrix
marketing mix
focus group
brand extension
26. Products that consumers purchase after comparing competing offerings
vendor-managed inventory (VMI)
shopping products
marketing myopia
brand extension
27. Product management system in which a category manager--with profit and loss responsibility-- oversees a product line
price
product line
category management
direct marketing
28. Consumer awareness and identification of a brand
brand recognition
business products
marketing research
demarketing
29. Agent wholesaling intermediary that represents manufacterers of related but noncompeting products and receives a commision on each sale
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30. Physiological - safety - social/belongingness - esteem needs - self-actualization
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31. Process of coordinating the flow of information - goods - and services among members of the distribution channel
yield management
exchange process
logistics
product
32. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
social responsibility
click through rate
pulling strategy
demarketing
33. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources
focus group
exploratory research
tactical planning
secondary data
34. Channel intermediary that takes title to goods it handles and then distributes these goods to retailers - other distributors - or B2B customers
wholesaler
tariff
social responsibility
fair-trade laws
35. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale
over-the-counter selling
b2b marketing
electronic storefront
public relations
36. Number of alternatives that a consumer actually considers in making a purchase decision
wholesaler
strategic planning
brand preference
evoked set
37. Combination of transport modes such as rail and highway carriers (piggyback) - air and highway carriers (birdyback) - and water and air carriers (fishyback) to improve customer service and achieve cost advantages
promotional pricing
business products
intermodal operations
computer-based segmentation
38. Limited periods in during which the key requirements of a market and the particular competencies of a firm best fit together
culture
strategic window
evoked set
click through rate
39. Activities involved in selling merchandise to ultimate consumers
market segmentation
retailing
electronic data interchange (EDI)
planning
40. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior
exclusive distribution
exporting
learning
probability sample
41. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
relationship marketing
total quality management
exclusive distribution
Maslow's hierarchy of needs
42. Communication link between buyers and sellers; the function of informing - persuading - and influencing a consumer's purchase decision.
promotion
search marketing
World Trade Organization (WTO)
political-legal environment
43. Marketing domestically produced goods and services in foreign countries
sampling
atmospherics
modified breakeven analysis
exporting
44. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks
interactive marketing
Eight Universal Marketing functions
pulling strategy
geographic segmentation
45. Frequent-buyer or user marketing programs that reward customers with cash - rebates - merchandise - or other premiums.
frequency marketing
diffusion process
business to business product
political-legal environment
46. Marketing of sporting - cultural - and charitable activities to selected target markets
consumerism
event marketing
learning
positioning
47. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs
cross-promotion
click through rate
marketing communications
sales forecast
48. Interpersonal influence process involving a seller's promotional presentation conducted on a person to person basis with the buyer
personal selling
marketing web site
consumerism
logistics
49. Tax levied against imported goods
tariff
b2b marketing
markdown
culture
50. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship
relationship selling
personal selling
exclusive distribution
promotional mix