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Test your basic knowledge |
CLEP Marketing
Start Test
Study First
Subjects
:
clep
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Moving jobs to vendors in countries close to the businesses home country
comparitive advertising
nearshoring
spreadsheet analysis
blog
2. Personal selling conducted in retail and some wholesale locations in which customers come to the seller's place of business
bottom line
over-the-counter selling
buying center
markup
3. Combination of physical chacterisitics and amenities that contribute to a store's image
global sourcing
psychographic segmentation
consumer innovator
atmospherics
4. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.
relationship marketing
European Union (EU)
SWOT analysis
importing
5. Dividing a business-to-business market into homogeneous groups based on buyers' product specifications
computer-based segmentation
convenience products
order processing
sampling
6. Analysis that help planners compare internal organizational strengths and weaknesses with external oppertunities and threats
publicity
SWOT analysis
skimming pricing strategies
exclusive distribution
7. Series of related products offered by one company
trade industries
product line
social responsibility
wheel of retailing
8. Dominant and controlling member of a marketing channel
second mover strategy
wholesaler
mission
channel captain
9. Movement of high-wage jobs from one country to lower-cost overseas locations
offshoring
nearshoring
target-return objective
exchange process
10. Point at which the additional revenue gained by increasing the price of a product equals the increase in total costs
SWOT analysis
product maximization
secondary data
tariff
11. Site designed to increase a firm's visibility - promote its offerings - and provide information to interested parties
Profit Impact of Market Strategies (PIMS) project
phishing
strategic business units (SBU's)
corporate website
12. Research that discovered a strong positive relationship between a firm's market share and product quality and its return on investment
fair-trade laws
Profit Impact of Market Strategies (PIMS) project
social-cultural environment
primary data
13. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market
event marketing
strategic alliance
direct marketing
channel captain
14. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways
cause marketing
channel captain
guerrilla marketing
product-related segmentation
15. Price of one nation's currency in terms of another country's currency
opinion leaders
sampling
markup
exchange rate
16. Process through which buyers make purchasing decisions
consumer behavior
undifferentiated marketing
attitudes
nearshoring
17. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance
creative selling
brand recognition
total quality management
vertical marketing system (VMS)
18. Retailing practice of combining dissimilar product lines to boost sales volume
sales promotion
business to business product
reseller
scrambled merchandising
19. Observational research method developed by social anthropologists in which customers are observed in thier natural setting and thier behavior is interpreted based on an understanding of social and cultural characteristics; also known as ethnography o
mission
interpretative research
consumer product (B2C)
adoption process
20. Intangible products that firms buy to facilitate their production and operating processes
business services
trademark
yield management
promotion
21. Percentage of visitors to a website who make a purchase
field selling
conversion rate
consumer product (B2C)
breakeven analysis
22. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing
North American Industry Classification System - NAICS
undifferentiated marketing
channel captain
strategic business units (SBU's)
23. Accord removing trade barriers between Canada - Mexico - and the US
cobranding
foreign licensing
attitudes
North American Free Trade Agreement (NAFTA)
24. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
marketing mix
green marketing
intermodal operations
direct marketing
25. Buying and Selling (Exchange functions) - Transporting and Storing (Physical distribution functions) - Standardizing and Grading - Financing - Risk Taking - and Securing marketing information (Facilitating functions)
Eight Universal Marketing functions
environmental management
demographic segmentation
second mover strategy
26. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer
leader pricing
lifetime value of a customer
product-line pricing
World Trade Organization (WTO)
27. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's
cobranding
interactive marketing
brand
demographic segmentation
28. Component of the marketing environment consisting of laws and thier interpretations that require firms to operate under competitive conditions and to protect consumer rights
business products
political-legal environment
exchange process
marketing mix
29. Marketing intermediaries that operate in the trade sector
mission
reseller
product line
place marketing
30. Activity in which 2 or more parties give something of value to each other to satisy perceived needs
European Union (EU)
exchange process
social responsibility
differentiated marketing
31. Consumer reliance on previous experiences with a product to choose that product again
consumer innovator
product-line pricing
bundle pricing
brand preference
32. Sample that gives every member of the population a chance of being selected
blog
supply-chain management
brand insistence
probability sample
33. Products that consumers purchase after comparing competing offerings
pulling strategy
World Trade Organization (WTO)
advertising
shopping products
34. Attainment of organizational objectives by predicting and influencing the competitive - political-legal - economic - technological - and social-cultural environments
missionary selling
reminder advertising
corporate website
environmental management
35. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities
end-use application segmentation
affinity marketing
field selling
bundle pricing
36. People who purchase new products almost as soon as the products reach the market
product
consumer orientation
market segmentation
consumer innovator
37. Organization that replaces GATT agreements - making binding decisions in mediating disputes (GATT were not binding agreements) - and reducing trade barriers-- 151members - must undergo extreme negotiations to enter WTO - China is one of the newest me
social-cultural environment
buying center
conversion rate
World Trade Organization (WTO)
38. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers
import quotas
database marketing
exclusive distribution
blog
39. Marketing activities other than personal selling - advertising - and publicity that enhance consumer purchasing and dealer effectiveness
strategic alliance
perception
sales promotion
global sourcing
40. Group of retail stores planned - coordinated - and marketed as a unit
institutional advertising
planned shopping center
cross-promotion
leader pricing
41. Marketing information system component that links a decision marketer with relevant databases and analysis tools
cause marketing
inside selling
consumer orientation
marketing decision support system (MDSS)
42. Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler
marketing research
opinion leaders
cooperative advertising
mission
43. Retailers or wholesalers that purchase products for resale to others-- usually finished goods are bought and resold to consumers; clothing - auto parts - meat.
electronic storefront
trade industries
cognitive dissonance
importing
44. Direct communications - other than personal sales contacts - between buyer and seller - designed to generate sales - information requests - or store or website visits
competitive pricing strategy
promotion
Robinson-Patman Act
direct marketing
45. Marketing of sporting - cultural - and charitable activities to selected target markets
blog
Robinson-Patman Act
sponsorship
event marketing
46. Meeting customer needs by listening to them - understanding their problems - paying attention to details - and following through after the sale
reference groups
differentiated marketing
consultative selling
psychographic segmentation
47. Formal document that outlines a companies objectives - how they will be met - how the business will obtain financing - and how much money the company expects to earn.
mission
technological environment
marketing myopia
business plan
48. Marketing philosophies - policies - procedures - and actions that have the enhancement of society's welfare as a primary objective
culture
target-return objective
social responsibility
SWOT analysis
49. Stages that consumers go through in learning about a new product - trying it - and deciding whether to purchase it again
advertising
product
marketing
adoption process
50. Process by which new goods or services are accepted in the marketplace
distribution
product-related segmentation
geographic segmentation
diffusion process