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CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. High tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information






2. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






3. Activities involved in selling merchandise to ultimate consumers






4. Popular name for junk email






5. Marketing of sporting - cultural - and charitable activities to selected target markets






6. Division of an overall market into homogenous groups based on variables such as gender - age - income - occupation - education - sexual orientation - household size - and stage in the family life cycle; also called socioeconomic segmentation






7. Progression of a product through introduction - growth - maturity - and decline stages






8. Strategy of attaching a popular brand name to a new product in an unrelated product category






9. Pricing strategy designed to deemphasize price as a competitive variable by pricing a good or service at the general level of comparable offerings






10. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






11. Control of the activities of purchasing - processing - and delivery through which raw materials are transformed into products and made available to final consumers






12. Percentage of people presented with a banner ad who click on it






13. Advertising strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands






14. Pricing strategy involving the use of a relatively low entry price compared with competitive offerings - based on the theory that this initial low price will help secure market acceptance






15. Established price normally quoted to potential buyers






16. Key business units within diversified firms-- each SBU has its own managers - resources - objectives - and competitors. A division - a product line - or single product may define the boundaries of an SBU - each persues its own mission and often devel

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17. Marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities






18. Essential purpose that differentitates one company from others-- specifies the overall goals and operational scope and provides general guidelines for future management actions






19. Pricing strategy involving the use of a high price relative to competitive offerings






20. Group of retail stores planned - coordinated - and marketed as a unit






21. Name - term - sign - symbol - design - or some combination that identifies the products of one firm while differentiating them from the competition's






22. List of legitimate consumer expectations suggested by President Kennedy - the right to chose freely - the right to be informed - the right to be heard - the right to be safe






23. Physiological - safety - social/belongingness - esteem needs - self-actualization

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24. Distribution of a product through a single wholesaler or retailer in a specific geographic region






25. Person's multifaceted picture of himself or herself






26. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






27. Short for web log-- an online journal for an individual or organization






28. Process of anticipating future events and conditions and of determining the best way to acheive organizational objectives






29. Distribution of a product through a limited number of channels






30. Marketing intermediaries that operate in the trade sector






31. Process of coordinating the flow of information - goods - and services among members of the distribution channel






32. Division of a population into homogenous groups based on thier relationships to the product






33. Movement of high-wage jobs from one country to lower-cost overseas locations






34. Distribution of a product through all available channels






35. Strategy that focuses on producing several products and pricing - promoting - and distributing them with different marketing mixes designed to satisfy smaller segments.






36. Sample that involves personal judgement somehwere in the selection process






37. Combination of physical chacterisitics and amenities that contribute to a store's image






38. Identification and marketing of a social issue - cause - or idea to selected target markets






39. Inner state that directs a person toward the goal of satisfying a need






40. Relationship in which an organization provides funds or in-kind resources to an event or activity in exchange for a direct association with that event or activity






41. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






42. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






43. Pricing strategy emphasizing benefits derived from a product in comparison to the price and quality levels of competing offerings






44. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






45. Products bought by ultimate consumers for personal use






46. Products characterized by plain labels - no advertising - and the absence of brand names






47. Regular contacts between sales representatives and customers over an extended period to establish a sustained buyer-seller relationship






48. Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services






49. Strategic process of creating - distributing - promoting - and pricing goods and services to a target market over the internet or through digital tools-- downloading itunes music - booking a flight






50. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks







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