Test your basic knowledge |

CLEP Marketing

Subjects : clep, business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Promotion of a concept - an idea - a philosophy - or the goodwill of an industry - company - organization - person - geopgraphic location - or gov't agency






2. Partnerships in which 2 or more companies combine resources and capital to create competitive advantages in a new market






3. Development - growth - and maintenance of long-term - cost-effective relationships with individual customers - suppliers - employees - and other partners for mutual benefit.






4. Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs






5. Previously published information






6. Price of one nation's currency in terms of another country's currency






7. Hiring workers to do jobs from their homes






8. Distribution of a product through a limited number of channels






9. Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part results in the need for skillful proposals of solutions for the customer's needs






10. Combination of strategies and tools that drives relationship programs - reorienting the entire organization to a concentrated focus on satisfying customers.






11. Process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources






12. Variant of loss leader pricing in which marketers offer prices slightly above cost to avoid violating minimum-markup regulations and earn a minimal return on promotional sales






13. Organizational sales and purchases of goods and services to support production of other products - to facilitate daily company operations - or for resale






14. Agreement that grants foreign marketers the right to distribute a firm's merchandise or to use its trademark - patent - or process in a specified geographic area






15. Marketing activities other than personal selling - advertising - guerrila marketing - and public relations that stimulate consumer purchasing and dealer effectiveness






16. Knowledge or skill that is acquired as a result of experience - which changes consumer behavior






17. Continuous effort to improve products and work processes with the goal of achieving customer satisfaction and world class performance






18. Use of software to analyze marketing information - identifying and targeting messages toward specific groups of potential customers






19. Retailing practice of combining dissimilar product lines to boost sales volume






20. Selling mostly at the wholesale and retail levels - that involves identifying customer needs - pointing them out to customers - and completing orders






21. Promotion that attempts to increase demand for an existing good - service - organization - person - place - idea - or cause.






22. State laws requiring sellers to maintain minimum prices for comparable merchandise






23. Product offered to consumers at less than cost to attract them to stores in the hope that they will buy other merchandise at regular prices






24. Consumer refusal of alternatives and extensive search for desired merchandise






25. Inner state that directs a person toward the goal of satisfying a need






26. Advertising that reinforces previous promotional activity by keeping the name of a good - service - organization - person - place - idea - or cause before the public






27. Unconventional - innovative - and low-cost marketing techniques designed to get consumers' attention in unusual ways






28. Added value that a respected - well-known brand name gives to a product in the marketplace






29. Interactive process that occurs in the marketplace among marketers of directly competitive products - marketers of products that can be substituted for one another - and marketers competing for the consumer's purchasing power






30. Targeting potential customers at very narrow - basic levels - such as by zip cod - specific occupation - or lifestyle--possibly even individuals themselves






31. Pricing policy in which a lower than normal price is used as a temporary ingredient in a firm's marketing strategy






32. Imbalance among knowledge - beliefs - and attitudes that occurs after an action or decision - such as a purchase






33. People or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior - values - and conduct - such as family - friends - or celebrities.






34. Organizational function and a set of processes for creating - communicating - and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders






35. Physiological - safety - social/belongingness - esteem needs - self-actualization

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


36. Progression of a product through introduction - growth - maturity - and decline stages






37. Sequence of suppliers that contribute to the creation and delivery of a good or service






38. Intangible tasks that satisfy the needs of consumer and business users






39. Marketing intermediaries that operate in the trade sector






40. Brand for which the owner claims exclusive legal protection






41. Buyer-seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the internetand virtual reality kiosks






42. Computer-to-computer exchanges of invoices - orders - and other business documents






43. Situation in which a similar merchandise is available from multiple retail outlets - resulting in the blurring of distinctions between type of retailer and merchandise offered






44. Traditional prices that customers expect to pay for certain goods and services






45. Strategy that focuses on producing a single product and marketing it to all customers - also called mass marketing






46. Price that a consumer or marketing intermediary actually pays for a product after subtracting any discounts - allowances - or rebates from the list price






47. Revenues and intangible benefits such as referrals and customer feedback that a customer brings to the seller over the average lifetime - less the amount the company must spend to acquire - market to - and service the customer






48. Segmenting a business-to-business market based on how industrial purchasers will use the product






49. Component of the marketing environment consisting of the relationship between the marketer - society - and culture






50. Nonpersonal selling of a particular good or service