Test your basic knowledge |

Digital And Social Media Marketing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. What does online PR entail?






2. Proportion of Time People Spend Online






3. Two Approaches to Mobile Marketing






4. Sentiment Classification - Individual Sentence Level






5. Approaches to Affiliate Marketing






6. Business Outcomes






7. Difference Between Personal Networks and Professional Networks






8. What is Social Media?






9. Types of Activities that a Social Media Strategy is Built Around?






10. How are online display ads different from paid search?






11. Mobile Geofencing Ads






12. Social Media Lessons






13. SO LO MO Marketing






14. Why Should Marketers Care About Social Media?






15. Advantages of A/B Testing


16. Social Media Platforms User Rankings






17. Why market on Facebook?






18. Mobile Ads in Unfamiliar Places






19. Average Costs for Advertising on Different Platforms






20. RWD






21. Sentiment Analyses






22. Social Media Metrics






23. Text Analytics






24. Multivariate Testing






25. Growth in Marketing on Digital Platforms






26. How are affiliates compensated?






27. Descriptive Statistics






28. Dominant Players in Online Display Ads






29. A/B Testing






30. Buzz






31. US Ad Spending Percentages






32. How to deal with negative conversations?






33. How to address the social media ROI challenge?






34. How are mobile marketers spending their money?






35. Most Commonly Used Web Analytics?


36. Sentiment Classification - Aggregate Level






37. Why market on Twitter?






38. Sources of CI






39. Unconventional Uses for Social Media






40. Advantages of Multivariate Testing


41. Text Mining






42. Who is an affiliate?






43. Facebook Ad Options






44. What to test on websites?






45. Ways to execute online PR






46. Competitive Intelligence (CI)






47. Best Source of CI Data






48. How to augment actionable insights through web analytics?






49. UGC






50. Mobile Takeover Ads