Test your basic knowledge |

Digital And Social Media Marketing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mobile Ads in Unfamiliar Places






2. Sentiment Classification - Individual Sentence Level






3. Social Media Metrics






4. Dominant Players in Online Display Ads






5. Mobile Takeover Ads






6. Social Media Platforms User Rankings






7. Why market on Pintrest?






8. Social Media Lessons






9. What is the reason for liking on social media sites?






10. Descriptive Statistics






11. Buzz






12. Steps to marketing on facebook






13. SO LO MO Marketing






14. Sentiment Analyses






15. Challenges of Trying to Implement Social Media






16. Social Network Analyses






17. What is Social Media?






18. Disadvantages of A/B Testing






19. How are affiliates compensated?






20. Why market on Facebook?






21. How are online display ads different from paid search?






22. Advantages of Multivariate Testing


23. Competitive Intelligence (CI)






24. Disadvantages of Multivariate Testing






25. Who is an affiliate?






26. Multivariate Testing






27. Types of Activities that a Social Media Strategy is Built Around?






28. Why market on Twitter?






29. Sources of Unsolicited Customer Feedback






30. Most Commonly Used Web Analytics?


31. US Ad Spending Percentages






32. How to augment actionable insights through web analytics?






33. Text Mining






34. Unconventional Uses for Social Media






35. F - S - H - O - T






36. What % of Online Content is Images?






37. UGC






38. Business Outcomes






39. How to deal with negative conversations?






40. RWD






41. A/B Testing






42. Proportion of Time People Spend Online






43. Advantages of A/B Testing


44. Text Analytics






45. Difference Between Personal Networks and Professional Networks






46. What does online PR entail?






47. Two Approaches to Mobile Marketing






48. Ways to execute online PR






49. How are mobile marketers spending their money?






50. Why Should Marketers Care About Social Media?