Test your basic knowledge |

Digital And Social Media Marketing

Subjects : business-skills, it-skills

Instructions:

Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can study here.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.

1. Sentiment Analyses
Allocating biggest component to search ads (50%)
Break down message into opinions - features - timelines - targets of opinions - and opinion holders
Online press releases - blogger outreach - article syndication - company blog
Build a dedicated website for mobile - develop your website employing RWD

2. How are online display ads different from paid search?
Technique for testing 2 or more versions of a website - each version is randomly shown (50/50) - goal is to identify the version that delivers the best desired outcome
1 billion monthly page views and growing - lengthy time on site - pintrest traffic converts to a sale at more than twice the rate of FB traffic
Two parts - characterized by friendly relations and means of communication - Social Media is any medium that facilitates conversation - Social communication in conjunction with the internet leads to social interaction
Advertisers pay other websites other than search engines to display their ads - include text based - graphical - interactive - and video ads

3. Average Costs for Advertising on Different Platforms
Social Media (23%) - Online Games (10%) - Email (8%) - Portals (5%) - Videos/Movies (4%) - Search (4%)
Each sentence is classified by subjectivity and sentiment
To reach 1000 People: - TV - $33 - Online - $6.45 - Mobile - $2.85
User generated content - users are creators - commenters - spectators - and in-actives

4. How to deal with negative conversations?
Advertisers pay other websites other than search engines to display their ads - include text based - graphical - interactive - and video ads
Quantify activity and trends - ex: how many followers
Stay calm - professional and respectful - engage positively in the conversation - if it is malicious - vigorously defend it - post additional and supporting info on your site - do not hesitate to apologize if the negative comments are justified
Facebook - YouTube - Twitter - Pinterest - Google+ - Yahoo! Answers - LinkedIn

5. Descriptive Statistics
Based on overall sentiment expressed assumes each opinion focuses on a single object
Increase revenue - decrease cost - increase customer satisfaction/loyalty
Quantify activity and trends - ex: how many followers
F - feature of the object mentioned in opinion S - sentiment value of the opinion H - opinion holder O - target object T - time when the opinion is expressed

6. What to test on websites?
Two parts - characterized by friendly relations and means of communication - Social Media is any medium that facilitates conversation - Social communication in conjunction with the internet leads to social interaction
Stay calm - professional and respectful - engage positively in the conversation - if it is malicious - vigorously defend it - post additional and supporting info on your site - do not hesitate to apologize if the negative comments are justified
Fix the big losers - pages with high bounce rates or landing pages - review checkout procedure - outcome directly connects to bottom line - review number and layout of ads - test different prices and selling tactics
To reach 1000 People: - TV - $33 - Online - $6.45 - Mobile - $2.85

7. Why market on Facebook?
1 Billion+ registered users worldwide - most frequented website in the world - people in US spend most time on FB - critical demographic & psychographic info
Difficult to tease out the different elements of a web page the are contributing to the increase or decrease in conversion
Clickstream data - data about customer's online behavior determined from their sequence of clicks
Social Media (23%) - Online Games (10%) - Email (8%) - Portals (5%) - Videos/Movies (4%) - Search (4%)

8. US Ad Spending Percentages
Each sentence is classified by subjectivity and sentiment
39% TV - 21% Online - 21% Print - 9% Radio - 9% Other
Difficult to tease out the different elements of a web page the are contributing to the increase or decrease in conversion
1: individually approach owners of relevant sites to insert link 2: sign up with Affiliate Networks with help find relevant sites

9. Social Media Metrics
Target consumers based on proximity
Site traffic - number of posts - level of engagement - tweets - views - fans/followers - influencers - likes - network size
Online press releases - blogger outreach - article syndication - company blog
Each sentence is classified by subjectivity and sentiment

10. Mobile Takeover Ads
Offers richer insights and greater precision in terms of website visitors' preferences - insights may be applied to other pages
Identify connections of influence as well as the biggest sources of influence
Online press releases - blogger outreach - article syndication - company blog
Consume the entire screen - usually an eye catching image - animation - or video - average CTR = 18% - should use this ad format sparingly as too much usage can annoy consumers

11. Multivariate Testing
Any owner of an online real estate - websites - blogs - portals - yellow pages - comparison sites - promotion websites
Technique for testing multiple versions of different elements of a web page - examples: image - font - animation - color...
Raising profile of brand using online channels - developing online word of mouth/buzz - identifying and fostering online advocates - identifying and minimizing impact of online detractors - identifying online trends and issues in industry - seaml
1 billion monthly page views and growing - lengthy time on site - pintrest traffic converts to a sale at more than twice the rate of FB traffic

12. How are affiliates compensated?
Analysis of data about your competitors - vertical markets - or the entire web ecosystem
Majority use revenue sharing or pay per sale model - some use cost per action or pay per action where compensation is based on specific actions - small amount use CPC or CPM model
Multiple sources of data to augment the sample size of validate the reliability of the data by comparing it with multiple sources
Quantify activity and trends - ex: how many followers

13. Ways to execute online PR
FB Fan Page - Display Ads within FB - Display Ads outside FB - Sponsored Stories - Promoted Posts
Listen - scanning tool to find out what people are saying - Connect - commenting on blogs & participating/inviting conversations - Publish - providing useful info & responsive content
Online press releases - blogger outreach - article syndication - company blog
Target consumers based on proximity

14. Who is an affiliate?
Any owner of an online real estate - websites - blogs - portals - yellow pages - comparison sites - promotion websites
Stay calm - professional and respectful - engage positively in the conversation - if it is malicious - vigorously defend it - post additional and supporting info on your site - do not hesitate to apologize if the negative comments are justified
F - feature of the object mentioned in opinion S - sentiment value of the opinion H - opinion holder O - target object T - time when the opinion is expressed
Integrating social - local - and mobile - enable marketers to target the right customers with the right product at the right location

15. Mobile Geofencing Ads
Target consumers based on proximity
1/3
Each sentence is classified by subjectivity and sentiment
Identify connections of influence as well as the biggest sources of influence

16. RWD
Two parts - characterized by friendly relations and means of communication - Social Media is any medium that facilitates conversation - Social communication in conjunction with the internet leads to social interaction
1 Billion+ registered users worldwide - most frequented website in the world - people in US spend most time on FB - critical demographic & psychographic info
Technique for testing multiple versions of different elements of a web page - examples: image - font - animation - color...
Responsive web design - website automatically adapts its layout to different viewing devices - user agents - and environment

17. What is the reason for liking on social media sites?
To reach 1000 People: - TV - $33 - Online - $6.45 - Mobile - $2.85
#1: to receive discounts/special offers (45%) - #2: want to show support (33%) - #3: to be the first to know info (9%)
User generated content - users are creators - commenters - spectators - and in-actives
Build a dedicated website for mobile - develop your website employing RWD

18. Social Network Analyses
Relatively complex procedure - requires more time and resources - requires more website visitors to achieve statistically significant results compared to A/B testing
Identify connections of influence as well as the biggest sources of influence
Useful for testing major changes to a site's design or for testing structures experiences requiring multiple steps or pages
Analysis of data about your competitors - vertical markets - or the entire web ecosystem

19. How to address the social media ROI challenge?
Each sentence is classified by subjectivity and sentiment
Consumers are becoming blind to typical ad placement - good example: Amazon Kindle ads in sleep mode
Useful for testing major changes to a site's design or for testing structures experiences requiring multiple steps or pages
Run a Marketing Campaign & Track the Results

20. Business Outcomes
Relatively complex procedure - requires more time and resources - requires more website visitors to achieve statistically significant results compared to A/B testing
Stay calm - professional and respectful - engage positively in the conversation - if it is malicious - vigorously defend it - post additional and supporting info on your site - do not hesitate to apologize if the negative comments are justified
Social Media (23%) - Online Games (10%) - Email (8%) - Portals (5%) - Videos/Movies (4%) - Search (4%)
Increase revenue - decrease cost - increase customer satisfaction/loyalty

21. Why market on Twitter?
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
500 million+ users - top 10 most visited website
Run a Marketing Campaign & Track the Results
Technique for testing 2 or more versions of a website - each version is randomly shown (50/50) - goal is to identify the version that delivers the best desired outcome

22. What does online PR entail?
Quantify activity and trends - ex: how many followers
Raising profile of brand using online channels - developing online word of mouth/buzz - identifying and fostering online advocates - identifying and minimizing impact of online detractors - identifying online trends and issues in industry - seaml
Facts and opinions - opinion mining is much more complicated than factual mining
Technique for testing 2 or more versions of a website - each version is randomly shown (50/50) - goal is to identify the version that delivers the best desired outcome

23. Facebook Ad Options
FB Fan Page - Display Ads within FB - Display Ads outside FB - Sponsored Stories - Promoted Posts
#1: understanding the potential of social media to make a difference in your business (41%) - #2: measuring the effectiveness of social media activities (40%) - #3: linking social media activities to an impact on company financials/ROI (31%) - #4:
1 Billion+ registered users worldwide - most frequented website in the world - people in US spend most time on FB - critical demographic & psychographic info
Raising profile of brand using online channels - developing online word of mouth/buzz - identifying and fostering online advocates - identifying and minimizing impact of online detractors - identifying online trends and issues in industry - seaml

24. Buzz
#1: It is a powerful tool to generate consumer buzz #2: It shifts the power of communication from the company to the consumer #3: Monitoring social media is no longer an option #4: Do your research - social media is cheap but mistakes prove costly #5
Break down message into opinions - features - timelines - targets of opinions - and opinion holders
Awareness/Engagement - which may lead to sales
#1: to receive discounts/special offers (45%) - #2: want to show support (33%) - #3: to be the first to know info (9%)

25. What is Social Media?
Majority use revenue sharing or pay per sale model - some use cost per action or pay per action where compensation is based on specific actions - small amount use CPC or CPM model
Two parts - characterized by friendly relations and means of communication - Social Media is any medium that facilitates conversation - Social communication in conjunction with the internet leads to social interaction
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
F - feature of the object mentioned in opinion S - sentiment value of the opinion H - opinion holder O - target object T - time when the opinion is expressed

26. Sources of Unsolicited Customer Feedback
Consume the entire screen - usually an eye catching image - animation - or video - average CTR = 18% - should use this ad format sparingly as too much usage can annoy consumers
F - feature of the object mentioned in opinion S - sentiment value of the opinion H - opinion holder O - target object T - time when the opinion is expressed
1 billion monthly page views and growing - lengthy time on site - pintrest traffic converts to a sale at more than twice the rate of FB traffic
Customer complaints - social media conversations - product reviews

27. A/B Testing
FB Fan Page - Display Ads within FB - Display Ads outside FB - Sponsored Stories - Promoted Posts
Technique for testing 2 or more versions of a website - each version is randomly shown (50/50) - goal is to identify the version that delivers the best desired outcome
Multiple sources of data to augment the sample size of validate the reliability of the data by comparing it with multiple sources
Run a Marketing Campaign & Track the Results

28. Text Mining
Quantify activity and trends - ex: how many followers
Facts and opinions - opinion mining is much more complicated than factual mining
Toolbars - panel data (beware of sample bias) - ISP (Network) data - search engine data
Offers richer insights and greater precision in terms of website visitors' preferences - insights may be applied to other pages

29. What % of Online Content is Images?
1/3
#1: to receive discounts/special offers (45%) - #2: want to show support (33%) - #3: to be the first to know info (9%)
1: build your FB page - 2: connect with people - get people to like your page - create targeted ads - 3: engage your audience - post quality content and promote your posts with ads
Social Media (23%) - Online Games (10%) - Email (8%) - Portals (5%) - Videos/Movies (4%) - Search (4%)

30. Advantages of Multivariate Testing

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183

31. Disadvantages of A/B Testing
Awareness/Engagement - which may lead to sales
#1: to receive discounts/special offers (45%) - #2: want to show support (33%) - #3: to be the first to know info (9%)
Difficult to tease out the different elements of a web page the are contributing to the increase or decrease in conversion
Integrating social - local - and mobile - enable marketers to target the right customers with the right product at the right location

32. How to augment actionable insights through web analytics?
#1: Mobile (196%) #2: Social Media (135%) #3: Display Ads (114%) #4: Search Ads (55%) #5: Email (46%)
Data - the what - Competitive Intelligence - the what else - The Voice of the Customer/Experimentation - Testing - the why - Insights
Target consumers based on proximity
Allocating biggest component to search ads (50%)

33. Dominant Players in Online Display Ads
Customer complaints - social media conversations - product reviews
Relatively complex procedure - requires more time and resources - requires more website visitors to achieve statistically significant results compared to A/B testing
Analysis of data about your competitors - vertical markets - or the entire web ecosystem
Ranked by Projection: Google - Facebook - Yahoo - Microsoft - AOL

34. SO LO MO Marketing
Online press releases - blogger outreach - article syndication - company blog
Customer complaints - social media conversations - product reviews
Based on overall sentiment expressed assumes each opinion focuses on a single object
Integrating social - local - and mobile - enable marketers to target the right customers with the right product at the right location

35. Sentiment Classification - Aggregate Level
Technique for testing 2 or more versions of a website - each version is randomly shown (50/50) - goal is to identify the version that delivers the best desired outcome
To reach 1000 People: - TV - $33 - Online - $6.45 - Mobile - $2.85
#1: It is a powerful tool to generate consumer buzz #2: It shifts the power of communication from the company to the consumer #3: Monitoring social media is no longer an option #4: Do your research - social media is cheap but mistakes prove costly #5
Based on overall sentiment expressed assumes each opinion focuses on a single object

36. Text Analytics
Examine the content in online conversations to identify themes - sentiments - moods...
Break down message into opinions - features - timelines - targets of opinions - and opinion holders
Based on overall sentiment expressed assumes each opinion focuses on a single object
Consume the entire screen - usually an eye catching image - animation - or video - average CTR = 18% - should use this ad format sparingly as too much usage can annoy consumers

37. Steps to marketing on facebook
Toolbars - panel data (beware of sample bias) - ISP (Network) data - search engine data
1: individually approach owners of relevant sites to insert link 2: sign up with Affiliate Networks with help find relevant sites
Allocating biggest component to search ads (50%)
1: build your FB page - 2: connect with people - get people to like your page - create targeted ads - 3: engage your audience - post quality content and promote your posts with ads

38. Why Should Marketers Care About Social Media?
Examine the content in online conversations to identify themes - sentiments - moods...
#1: to receive discounts/special offers (45%) - #2: want to show support (33%) - #3: to be the first to know info (9%)
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
Site traffic - number of posts - level of engagement - tweets - views - fans/followers - influencers - likes - network size

39. Best Source of CI Data
Site traffic - number of posts - level of engagement - tweets - views - fans/followers - influencers - likes - network size
Facts and opinions - opinion mining is much more complicated than factual mining
Raising profile of brand using online channels - developing online word of mouth/buzz - identifying and fostering online advocates - identifying and minimizing impact of online detractors - identifying online trends and issues in industry - seaml
Multiple sources of data to augment the sample size of validate the reliability of the data by comparing it with multiple sources

40. Sentiment Classification - Individual Sentence Level
Each sentence is classified by subjectivity and sentiment
Listen - scanning tool to find out what people are saying - Connect - commenting on blogs & participating/inviting conversations - Publish - providing useful info & responsive content
Personal: nostalgia - having fun - distraction - time spent - Professional: achievement - aspiration - ambition - time invested
Quantify activity and trends - ex: how many followers

41. Social Media Platforms User Rankings
Difficult to tease out the different elements of a web page the are contributing to the increase or decrease in conversion
#1: It is a powerful tool to generate consumer buzz #2: It shifts the power of communication from the company to the consumer #3: Monitoring social media is no longer an option #4: Do your research - social media is cheap but mistakes prove costly #5
Majority use revenue sharing or pay per sale model - some use cost per action or pay per action where compensation is based on specific actions - small amount use CPC or CPM model
Facebook - YouTube - Twitter - Pinterest - Google+ - Yahoo! Answers - LinkedIn

42. Approaches to Affiliate Marketing
Examine the content in online conversations to identify themes - sentiments - moods...
Facebook - YouTube - Twitter - Pinterest - Google+ - Yahoo! Answers - LinkedIn
1: individually approach owners of relevant sites to insert link 2: sign up with Affiliate Networks with help find relevant sites
Online press releases - blogger outreach - article syndication - company blog

43. How are mobile marketers spending their money?
Online press releases - blogger outreach - article syndication - company blog
Allocating biggest component to search ads (50%)
Relatively complex procedure - requires more time and resources - requires more website visitors to achieve statistically significant results compared to A/B testing
#1: It is a powerful tool to generate consumer buzz #2: It shifts the power of communication from the company to the consumer #3: Monitoring social media is no longer an option #4: Do your research - social media is cheap but mistakes prove costly #5

44. Unconventional Uses for Social Media
Toolbars - panel data (beware of sample bias) - ISP (Network) data - search engine data
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
Resolve customer issues - market research - facilitate a charitable cause - sentiment analyses - trend analyses
39% TV - 21% Online - 21% Print - 9% Radio - 9% Other

45. Proportion of Time People Spend Online
Consume the entire screen - usually an eye catching image - animation - or video - average CTR = 18% - should use this ad format sparingly as too much usage can annoy consumers
Integrating social - local - and mobile - enable marketers to target the right customers with the right product at the right location
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
Social Media (23%) - Online Games (10%) - Email (8%) - Portals (5%) - Videos/Movies (4%) - Search (4%)

46. UGC
Any owner of an online real estate - websites - blogs - portals - yellow pages - comparison sites - promotion websites
Technique for testing 2 or more versions of a website - each version is randomly shown (50/50) - goal is to identify the version that delivers the best desired outcome
User generated content - users are creators - commenters - spectators - and in-actives
Ranked by Projection: Google - Facebook - Yahoo - Microsoft - AOL

47. Two Approaches to Mobile Marketing
Clickstream data - data about customer's online behavior determined from their sequence of clicks
Build a dedicated website for mobile - develop your website employing RWD
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
Ranked by Projection: Google - Facebook - Yahoo - Microsoft - AOL

48. Why market on Pintrest?
78% of people trust consumer recommendations while 14% of people trust ads - 23% of all time spent on the internet is devoted to social media - conversations in social media can offer unprecedented real time insights
1 billion monthly page views and growing - lengthy time on site - pintrest traffic converts to a sale at more than twice the rate of FB traffic
Based on overall sentiment expressed assumes each opinion focuses on a single object
Integrating social - local - and mobile - enable marketers to target the right customers with the right product at the right location

49. Types of Activities that a Social Media Strategy is Built Around?
Facebook - YouTube - Twitter - Pinterest - Google+ - Yahoo! Answers - LinkedIn
Analysis of data about your competitors - vertical markets - or the entire web ecosystem
Relatively complex procedure - requires more time and resources - requires more website visitors to achieve statistically significant results compared to A/B testing
Listen - scanning tool to find out what people are saying - Connect - commenting on blogs & participating/inviting conversations - Publish - providing useful info & responsive content

50. F - S - H - O - T
Analysis of data about your competitors - vertical markets - or the entire web ecosystem
1: build your FB page - 2: connect with people - get people to like your page - create targeted ads - 3: engage your audience - post quality content and promote your posts with ads
Raising profile of brand using online channels - developing online word of mouth/buzz - identifying and fostering online advocates - identifying and minimizing impact of online detractors - identifying online trends and issues in industry - seaml
F - feature of the object mentioned in opinion S - sentiment value of the opinion H - opinion holder O - target object T - time when the opinion is expressed