Test your basic knowledge |

Digital And Social Media Marketing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A/B Testing






2. How are online display ads different from paid search?






3. Proportion of Time People Spend Online






4. Sentiment Classification - Individual Sentence Level






5. How are mobile marketers spending their money?






6. Unconventional Uses for Social Media






7. Advantages of Multivariate Testing


8. Why market on Twitter?






9. What % of Online Content is Images?






10. Most Commonly Used Web Analytics?


11. F - S - H - O - T






12. RWD






13. Steps to marketing on facebook






14. Two Approaches to Mobile Marketing






15. Mobile Geofencing Ads






16. How to augment actionable insights through web analytics?






17. Challenges of Trying to Implement Social Media






18. UGC






19. What does online PR entail?






20. Business Outcomes






21. Multivariate Testing






22. Facebook Ad Options






23. Why Should Marketers Care About Social Media?






24. Why market on Pintrest?






25. Mobile Ads in Unfamiliar Places






26. Disadvantages of Multivariate Testing






27. Social Media Metrics






28. How to address the social media ROI challenge?






29. Sources of CI






30. How to deal with negative conversations?






31. Ways to execute online PR






32. Sentiment Classification - Aggregate Level






33. Why market on Facebook?






34. Competitive Intelligence (CI)






35. Dominant Players in Online Display Ads






36. US Ad Spending Percentages






37. Social Media Lessons






38. Average Costs for Advertising on Different Platforms






39. Advantages of A/B Testing


40. Best Source of CI Data






41. What is the reason for liking on social media sites?






42. Sentiment Analyses






43. Sources of Unsolicited Customer Feedback






44. Text Analytics






45. SO LO MO Marketing






46. What to test on websites?






47. Difference Between Personal Networks and Professional Networks






48. Text Mining






49. Buzz






50. Who is an affiliate?