Test your basic knowledge |

Digital And Social Media Marketing

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Mobile Takeover Ads






2. Sources of Unsolicited Customer Feedback






3. Steps to marketing on facebook






4. Descriptive Statistics






5. UGC






6. Advantages of A/B Testing


7. Unconventional Uses for Social Media






8. Two Approaches to Mobile Marketing






9. Social Network Analyses






10. Best Source of CI Data






11. SO LO MO Marketing






12. How to address the social media ROI challenge?






13. How are mobile marketers spending their money?






14. Average Costs for Advertising on Different Platforms






15. A/B Testing






16. Why market on Pintrest?






17. Growth in Marketing on Digital Platforms






18. Types of Activities that a Social Media Strategy is Built Around?






19. Text Analytics






20. Who is an affiliate?






21. Why Should Marketers Care About Social Media?






22. Challenges of Trying to Implement Social Media






23. Sentiment Classification - Individual Sentence Level






24. How are affiliates compensated?






25. Social Media Platforms User Rankings






26. What is Social Media?






27. Sources of CI






28. Approaches to Affiliate Marketing






29. Why market on Facebook?






30. Sentiment Analyses






31. Difference Between Personal Networks and Professional Networks






32. Business Outcomes






33. Social Media Metrics






34. Social Media Lessons






35. Most Commonly Used Web Analytics?


36. Dominant Players in Online Display Ads






37. What does online PR entail?






38. Multivariate Testing






39. F - S - H - O - T






40. Mobile Geofencing Ads






41. Why market on Twitter?






42. Disadvantages of Multivariate Testing






43. Proportion of Time People Spend Online






44. Buzz






45. Mobile Ads in Unfamiliar Places






46. Competitive Intelligence (CI)






47. Facebook Ad Options






48. Disadvantages of A/B Testing






49. What to test on websites?






50. How to deal with negative conversations?