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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
different
four different ways
potential traffic
re-submit
2. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
below
Smart Pricing
2 Lines and 12 to 18 Characters
many years
3. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
directly relate
nothing
Billing Summary page
troubleshooting checklist
4. You can save your report within your _______ to view later.
AdWords account
conversion tracking
competitors
Smart Pricing
5. The _________ appears when a comment has been added.
pushpin symbol
directly relate
multiple ad copies and keyword variations
recommended budget
6. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
7. Position preference works with the _______
Google content network
multiple keyword matching options
Budget Optimizer.
site exclusion
8. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
good landing page
AdWords display URL
developer token
50%
9. An advertiser should not immediately _________ with a lower CPC than value per click.
delete a keyword
multi-point targeting
charged
Sign Up
10. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
wait at least 24 hours
www.gmail.com
0.03
50-mile radius
11. To indicate a keyword as an exact match - ___________ should be used.
VAT registration numbers
optimizing your account
Brackets [ ]
user's IP address
12. With __________ - you can create target areas of virtually any size and shape.
Best
San Francisco
multi-point targeting
12
13. Using ___________ tends to give you fewer clicks but higher conversions.
quick summary
Exact match keyword
AdWords postpay option
25
14. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
own daily budget.
Ads Diagnostic Tool
do not
15. The daily spending limit for an AdWords campaign
Brackets [ ]
good landing page
My Client Center
Daily Budget
16. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
the European Union - not including Ireland
screenscraping
ad copies
dynamic variable
17. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
Quality Score
50%
create a new campaign
the European Union - not including Ireland
18. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
find your ad on Google
nothing
after
12
19. Advertisers who have been with AdWords for _______ should optimize their accounts.
many years
1000 impressions
smart pricing
Data View
20. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
confirmation email
exported to CSV.
My Client Center
after
21. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
advertise using the same keyword
charged
query
4
22. For each invoiced payment - it is possible to view your ________ broken down by campaign.
ad text
sign-off
advertising charges
archive
23. It is possible to have your mobile ad connect users to your ______
monthly invoicing
business phone
AdWords Editor
cheap chocolate
24. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
create a new campaign
US$2
default language preference
maximum cost-per-click (CPC) bid
25. Prices stated in your ad text must always be supported within _____ of your landing page.
minimum spending level
1-2 clicks
content publishers
maximum cost-per-click (CPC) bid
26. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
query
cheap chocolate
competitors' advertisements
switch
27. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
sexually explicit material
check
image ads
Google's editorial policies
28. The daily budget does not apply to the ____________
Keyword Quality Score & CPC Bid
return on ad spend
entire AdWords account
12
29. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
show your ad
switch
3 months
compared to your competitors
30. A unique number assigned to each computer connected to the Internet.
50%
check
IP Address
expanded matches
31. The default setting for any new keyword is not this:________
phrase match.
content publishers
competitors' advertisements
display URL
32. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
expanded matches
four different ways
keyword report
monitored and continuously modified
33. This business could best utilize region and city targeting: A flower company that only delivers to ________
screenscraping
identical keywords
San Francisco
transaction label
34. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
improves conversion rate
most relevant
0.85
measurable results
35. Direct debit is ________ to all advertisers around the world.
keyword report
minimum monthly amount
not available
maximum cost-per-click (CPC) bid
36. It regroups keywords from one ad group into more granular ad groups.
all countries and territories
Keyword Grouper
ad text
native language
37. The option to select a desired position for your ad.
position preference
general
minimum monthly amount
unlimited
38. _____________ can be a measure of advertising effectiveness.
archive
30 days
cost-per-acquisition (CPA)
price
39. You can create a campaign without ___________.
optimizing your account
four different ways
posting it to your account.
local business listing
40. The My Change History tool will display changes such as ________
dynamic variable
content pages
Daily budget adjustments.
multi-point targeting
41. Each AdWords campaign has its____________
advertising charges
own daily budget.
impressions received
after
42. You cannot have this as a destination URL _____
site under contruction
below
increasing traffic
many years
43. The _______________ allows you to automatically raise or lower your bids during certain time periods.
re-submit
advanced mode of ad scheduling
increase the CPC of a keyword
monitored and continuously modified
44. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
account spend
unposted local changes
general
location target
45. The AdWords API is a good substitute for ________.
screenscraping
AdWords postpay option
exported to CSV.
pays for advertising
46. A unique number assigned to each computer connected to the Internet.
IP address
keyword-targeted
Daily Budget
Pay-Per-Call
47. There are two panels in the interface. They are: _____ - Edit Panel
Data View
AdWords account
competitors
Sign Up
48. Placement-targeted ads compete with _______ ads.
VAT registration numbers
improves conversion rate
keyword-targeted
Billing Summary page
49. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
increasing traffic
pushpin symbol
position preference
advanced mode of ad scheduling
50. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
outstanding Balance
minimum monthly amount
re-submit
keyword strategy