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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
outrank
minimum spending level
archive
keyword-based advertising
2. An example of a valid display URL
searches using a keyword
good landing page
location targets
www.gmail.com
3. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
most relevant
AdWords account
the same as before
confirmation email
4. No __________ needed when using the broad-matched keyword matching option.
ad position
punctuation
identical keywords
VAT registration numbers
5. The 'Other' _________ does not allow you to track how many pages a user has viewed.
transaction label
advertising charges
Campaign
outstanding Balance
6. To pause conversion tracking - you must click the '______' button
directly relate
different
Pause Conversion Tracking
account spend
7. It is possible to have your mobile ad connect users to your ______
business phone
sign-off
reviewed
50-mile radius
8. The Keyword Tool is not useful in the creation process for a ____________
Google content network
placement-targeted campaign.
different
Excel spreadsheet
9. A __________ can affect the Quality Score of an entire ad group or campaign.
different keywords
report center
most relevant
poor performing keyword
10. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
increasing traffic
one ad variation per ad group
optimize
position preference
11. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
3 months
most relevant
add those variations
Invoice Details page
12. The default setting for any new keyword is not this:________
advertising charges
phrase match.
many years
Daily Budget
13. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
not profitable
2
50-mile radius
all countries and territories
14. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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15. The My Change History tool will display changes such as ________
four different ways
Daily budget adjustments.
exported to CSV.
report center
16. Advertisers should not use only __________ in order to maintain consistency.
brand awareness.
25
IP Address
one text ad per ad group
17. This business could best utilize region and city targeting: A flower company that only delivers to ________
archive
impressions received
San Francisco
30 days
18. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
spreadsheet form
screenscraping
CampaignService
site under contruction
19. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
30 days
Inactive for search
punctuation
competitors' advertisements
20. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
IP Address
confirmation email
compared to your competitors
AdWords postpay option
21. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
higher conversions.
data and graphs
own daily budget.
22. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
AdWords postpay option
Google's editorial policies
monthly invoicing
automatically formats
23. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
charged
Smart Pricing
keyword-targeted
the same as before
24. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
region and city targeting
identical keywords
San Francisco
Google search results
25. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
the same as before
campaign daily budget.
confirmation email
0.03
26. The My Change History tool displays changes you've made to your account in the last ___________.
CreativeService
direct debit
3 months
online marketing agency with multiple clients
27. An effective strategy for creating contextually targeted campaigns: Create ____________
overall keyword themes.
user's IP address
entire AdWords account
content pages
28. You do not need AdWords Editor to view a file that has been _______.
one ad variation per ad group
exported to CSV.
billing address and chosen currency
compared to your competitors
29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
native language
Google Domain name
converting well
until more clicks accrue
30. Using ___________ tends to give you fewer clicks but higher conversions.
plural and singular
Keyword Grouper
content publishers
Exact match keyword
31. You can use _____________for different keywords in the same ad group.
Inactive for search
multiple keyword matching options
return on ad spend
one text ad per ad group
32. Google allows certain __________ or variations of words in ad tex
overall keyword themes.
cmmon misspellings
local business listing
user's IP address
33. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
display URL
highly relevant
Sign Up
Google Maps
34. The last line of an AdWords ad is called _____
2 Lines and 12 to 18 Characters
The Traffic Estimator Tool
local business listing
display URL
35. ____________ do not have the ability to show on the Google content network.
San Francisco
optimizing your account
local business ads
Ads Diagnostic Tool
36. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
punctuation
Google search results
re-submit
www.gmail.com
37. To access the AdWords API - advertisers must have a ________ account.
Daily Budget
My Client Center
interested in your product or service
AdWords Editor
38. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
Irish VAT rate
billing address and chosen currency
create a new campaign
12
39. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
increase the CPC of a keyword
entire AdWords account
keyword strategy
40. Can be created in both keyword-targeted and placement-targeted campaigns.
do not
Account-->campaign-->ad group-->ad text-->keywords
transaction label
image ads
41. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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42. Google does not translate _____
advertising charges
potential traffic
European Union advertisers
ad text
43. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
general
2 Lines and 12 to 18 Characters
measurable results
44. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
site under contruction
advertising charges
AdWords display URL
45. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
developer token
Web address
Quality Score
default language preference
46. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
delete a keyword
sales or conversions
entire AdWords account
competitors
47. Considered a superlative that would not be allowed in ad text without verification
until more clicks accrue
outrank
Brackets [ ]
Best
48. A campaign's language and ________ can be edited after the campaign has been created.
Data View
archive
location targets
phrase match.
49. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
Web address
IP Address
four different ways
maximum cost-per-click (CPC) bid
50. Three types of conversions: Lead - ______ - Page View
Keyword Grouper
Sign Up
improves conversion rate
add those variations