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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
ad copies
spreadsheet form
direct debit
the same as before
2. A unique number assigned to each computer connected to the Internet.
San Francisco
IP Address
translate ad text
switch
3. Your ads can appear on Google only _____ you've entered valid billing information.
Google Maps
impressions received
account spend
after
4. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
1000 impressions
posting it to your account.
50-mile radius
Data services
5. You can use multiple keyword matching options for ____________ in the same ad group
different keywords
developer token
show your ad
online marketing agency with multiple clients
6. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
specific sections
native language
default language preference
spreadsheet form
7. Updating the individual bids on 1 -000 keywords would equate to ________
brand awareness.
1 -000 operations
after
most relevant
8. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Site-Related Keywords
Google's editorial policies
posting it to your account.
charged
9. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
not available
ZERO - 0
Buy Here
find your ad on Google
10. This API Service advertisers should use to create new ads.
create a new campaign
in excess
CreativeService
interested in your product or service
11. The My Change History tool will display changes such as ________
Daily budget adjustments.
optimizing your account
Invoice Details page
campaign daily budget.
12. A campaign's language and ________ can be edited after the campaign has been created.
location targets
delete a keyword
different
Google search results
13. To access the ______ - click on the Reports tab.
report center
measurable results
plural and singular
CreativeService
14. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
low clickthrough rate (CTR)
all countries and territories
charged
Site-Related Keywords
15. The quickest way to ________ - login - and password information - Logging in to the client's account.
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16. Google AdWords uses THIS to target your ads to users searching on Google
not available
keyword-based advertising
multiple ad copies and keyword variations
Daily budget adjustments.
17. The ________ allows you to exclude sites from the Google ContentNetwork.
site exclusion
Site Exclusion Tool
Best
sexually explicit material
18. Exact match tends to give you fewer clicks but ________
IP address
Data View
the same as before
higher conversions.
19. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
one text ad per ad group
highly relevant
one ad variation per ad group
business phone
20. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
specific sections
may
0.85
21. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Excel spreadsheet
CreativeService
Static Image.
monitored and continuously modified
22. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
cmmon misspellings
potential traffic
Billing Summary page
23. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
one ad variation per ad group
AdWords Standard Edition
do not
exported to CSV.
24. You can view billing adjustments like invalid click credits and promotional credits on the ______.
in excess
50-mile radius
wait at least 24 hours
Invoice Details page
25. The Report Center will only save your ____ most recent reports.
15
re-submit
monthly invoicing
until more clicks accrue
26. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
CampaignService
recommended budget
new or unused keywords
multiple keyword matching options
27. Site Exclusion is applied at ______ level
plural and singular
campaign daily budget.
Campaign
advanced mode of ad scheduling
28. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
Billing Summary page
smart pricing
local business listing
1000 impressions
29. Google does not consider a user's _____________ when determining whether to show your ad.
previous purchasing history
25
0.85
site under contruction
30. Google _____ charge you more than your billing threshold.
quick summary
25
Campaign
may
31. AdWords may generate traffic _______ of your daily budget.
multiple ad copies and keyword variations
find your ad on Google
quick summary
in excess
32. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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33. The Keyword Tool is not useful in the creation process for a ____________
the European Union - not including Ireland
ad text
placement-targeted campaign.
Site-Related Keywords
34. The AdWords API is a good substitute for ________.
screenscraping
keyword-targeted
Budget Optimizer.
not available
35. An example of a call-to-action phrase
ad copies
Buy Here
content pages
minimum spending level
36. Creating ____________ allows you to create ads that most accurately promote what you're selling
negative-match keyword
highly specific ad groups
site under contruction
keyword-based advertising
37. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
Google content network
position preference
different
pop-up on the landing page
38. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
0.03
native language
keyword strategy
measurable results
39. An advertiser should not immediately _________ with a lower CPC than value per click.
site under contruction
delete a keyword
0.85
one ad variation per ad group
40. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
price
AdWords Standard Edition
territory-targeted
1000 impressions
41. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
keyword strategy
0.85
AdWords account
interested in your product or service
42. An example of a valid display URL
www.gmail.com
inactive for search
Site Exclusion Tool
account spend
43. If you create more than 15 reports - the system will automatically _______ the oldest reports.
customized targeting
increase the CPC of a keyword
archive
re-submit
44. A __________ can affect the Quality Score of an entire ad group or campaign.
Account-->campaign-->ad group-->ad text-->keywords
Billing Summary page
poor performing keyword
50-mile radius
45. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
identical keywords
1 -000 operations
Google content network
46. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
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47. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
One
four different ways
higher conversions.
quick summary
48. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
overall keyword themes.
mgnifying glass icon
until more clicks accrue
different keywords
49. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
highly relevant
reviewed
do not
Static Image.
50. For placement-targeted campaigns - it is possible to target only ______ of a website.
highly specific ad groups
specific sections
Daily budget adjustments.
the European Union - not including Ireland