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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
negative-match keyword
Irish VAT rate
Google content network
delete a keyword
2. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
Daily budget adjustments.
do not
default language preference
charged
3. The ________ allows you to exclude sites from the Google ContentNetwork.
Site Exclusion Tool
overall keyword themes.
region and city targeting
My Client Center
4. If you find that a particular site doesn't convert well over time: Use the ________ tool.
superlative
Campaign
site exclusion
dynamic variable
5. An advertiser should not immediately _________ with a lower CPC than value per click.
delete a keyword
Pay-Per-Call
one keyword per line
the same as before
6. Google's tracking conversion tool costs _____
nothing
overall keyword themes.
Site-Related Keywords
www.gmail.com
7. For placement-targeted campaigns - it is possible to target only ______ of a website.
ad text
2
0.85
specific sections
8. The My Change History tool displays changes you've made to your account in the last ___________.
one text ad per ad group
3 months
position preference
phrase match.
9. You can create a campaign without ___________.
Broad match keyword matching option
sales or conversions
posting it to your account.
monthly invoicing
10. Google does not translate _____
ad text
include more characters
phrase match.
account billing thresholds
11. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
image ads
My Client Center
directly relate
12. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
navigate
searches using a keyword
different keywords
13. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
wait at least 24 hours
re-submit
Account-->campaign-->ad group-->ad text-->keywords
superlative
14. For keywords that provide a strong ROI - you should ______.
keyword-targeted
Static Image.
increase the CPC
in excess
15. Google does not _______ for you when specifing other langauges.
account billing thresholds
Daily Budget
translate ad text
placement-targeted campaign.
16. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
1 -000 operations
Google content network
Data View
mgnifying glass icon
17. An example of a valid display URL
customized targeting
higher conversions.
optimizing your account
www.gmail.com
18. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
Google's editorial policies
0.03
pays for advertising
poor performing keyword
19. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
VAT registration numbers
phrase match.
find your ad on Google
increasing traffic
20. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
AdWords display URL
Keyword Quality Score & CPC Bid
campaign daily budget.
Keyword Grouper
21. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
all countries and territories
most relevant
include more characters
territory-targeted
22. This AdWords ad serving option will show your higher performing ad more often.
return on ad spend
Google's editorial policies
advertising charges
optimize
23. Before you can create a local business ad - you must first create a __________ in the Local Business Center
ad position
local business listing
not profitable
Pause Conversion Tracking
24. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
reactivate your account
expanded matches
pushpin symbol
inactive for search
25. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
Invoice Details page
region and city targeting
ad copies
100 Ad Groups
26. Your ads can appear on Google only _____ you've entered valid billing information.
Invoice Details page
after
late
display URL
27. A campaign's language and ________ can be edited after the campaign has been created.
1 -000 operations
nothing
location targets
sexually explicit material
28. Exact match tends to give you fewer clicks but ________
higher conversions.
ad copies
automatically formats
increase the CPC of a keyword
29. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
Keyword Quality Score & CPC Bid
Brackets [ ]
negative-match keyword
reviewed
30. Google does not consider a user's _____________ when determining whether to show your ad.
not profitable
specific sections
advertising charges
previous purchasing history
31. Keywords marked ________ can still trigger ads on content network sites.
2 Lines and 12 to 18 Characters
Sign Up
inactive for search
Exact match keyword
32. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
local business listing
dynamic variable
CreativeService
12
33. ______________ changes are allowed to an account in Google AdWords per month
Invoice Details page
increase the CPC of a keyword
AdWords Editor
unlimited
34. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
most relevant
query
below
AdWords Editor
35. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
one ad variation per ad group
different keywords
developer token
Ads Diagnostic Tool
36. You can use multiple keyword matching options for ____________ in the same ad group
impressions received
keyword report
different keywords
unlimited
37. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
pays for advertising
IP Address
IP address
multiple ad copies and keyword variations
38. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
screenscraping
report center
content pages
unlimited
39. It's not best to deliver key messages ____ in your video ad
account billing thresholds
late
content publishers
minimum spending level
40. Increasing your daily budget is not a technique for _______
cmmon misspellings
optimizing your account
Pause Conversion Tracking
exported to CSV.
41. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
The Traffic Estimator Tool
unposted local changes
billing address and chosen currency
optimize
42. Placement-targeted ads compete with _______ ads.
data and graphs
Billing Summary page
keyword-targeted
delete a keyword
43. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
improves conversion rate
sexually explicit material
online marketing agency with multiple clients
content pages
44. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
Irish VAT rate
territory-targeted
1000 impressions
campaign daily budget.
45. Prices stated in your ad text must always be supported within _____ of your landing page.
1-2 clicks
pays for advertising
Placement Performance
Best
46. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
pays for advertising
in excess
outstanding Balance
optimizing your account
47. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
Site Exclusion Tool
100 Ad Groups
location target
advertise using the same keyword
48. Three types of conversions: Lead - ______ - Page View
15
campaign daily budget.
automatically formats
Sign Up
49. _____________ can be a measure of advertising effectiveness.
customized targeting
different keywords
delete a keyword
cost-per-acquisition (CPA)
50. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
recommended budget
impressions received
account spend