Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






2. Considered a superlative that would not be allowed in ad text without verification






3. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






4. A unique number assigned to each computer connected to the Internet.






5. Position preference works with the _______






6. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






7. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






8. It is possible to target a ____________ around your business location.






9. Three ways you can view your report: View data only - View graphs only - View _____






10. A combination of letters and/or numbers that identify your AdWords API activity.






11. If you create more than 15 reports - the system will automatically _______ the oldest reports.






12. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






13. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






14. Prices stated in your ad text must always be supported within _____ of your landing page.






15. The _______________ allows you to automatically raise or lower your bids during certain time periods.






16. An advertiser should not immediately _________ with a lower CPC than value per click.






17. The ________ allows you to exclude sites from the Google ContentNetwork.






18. Google ads can be targeted to___________________






19. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






20. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






21. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






22. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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23. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






24. Offers Ability to edit multiple accounts at any time as a benefit.






25. Placement-targeted ads compete with _______ ads.






26. Google does not translate _____






27. An example of a valid display URL






28. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






30. There are two panels in the interface. They are: _____ - Edit Panel






31. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






32. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






33. Affected by the VAT tax






34. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






35. No __________ needed when using the broad-matched keyword matching option.






36. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






37. The structure of an AdWords account from the top down






38. To access the ______ - click on the Reports tab.






39. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






40. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






41. The format of local business ads is not the same on _______ and the Google search network.






42. ___________ is ideal for advertisers who want more control over their account.






43. Creating ____________ allows you to create ads that most accurately promote what you're selling






44. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






45. In general - including the price of a product in the ad text __________






46. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






47. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






48. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






49. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






50. For internationally targeted campaigns - you should not write your keywords and ad text in your _______







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