Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For keywords that provide a strong ROI - you should ______.






2. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






3. You cannot have this as a destination URL _____






4. Three types of conversions: Lead - ______ - Page View






5. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






6. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






7. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






8. The option to select a desired position for your ad.






9. Creating ____________ allows you to create ads that most accurately promote what you're selling






10. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






11. Site Exclusion is applied at ______ level






12. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






13. This API Service advertisers should use to create new ads.






14. The format of local business ads is not the same on _______ and the Google search network.






15. The structure of an AdWords account from the top down






16. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






17. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






18. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






19. __________ in ad text must be supported within how many clicks






20. The Keyword Tool is not useful in the creation process for a ____________






21. An advertiser should not always _______ with a positive profit margin.






22. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






23. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






24. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






25. It regroups keywords from one ad group into more granular ad groups.






26. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






27. Advertisers should not use only __________ in order to maintain consistency.






28. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






29. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






30. AdWords may generate traffic _______ of your daily budget.






31. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






32. The Ads Diagnostic Tool can be accessed in ____ places in your account.






33. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






34. The _______________ allows you to automatically raise or lower your bids during certain time periods.






35. The most effective AdWords ad headlines ____________ to the keywords being searched.






36. This report provides the best information about your contextually targeted campaign: _____________ Report






37. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






38. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






39. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






40. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






41. When a file is shared: ________ will be marked in purple.






42. If you find that a particular site doesn't convert well over time: Use the ________ tool.






43. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






44. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






45. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






46. The quickest way to ________ - login - and password information - Logging in to the client's account.


47. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






48. Three ways you can view your report: View data only - View graphs only - View _____






49. The more _______ a keyword - the more potential traffic it has.






50. To pause conversion tracking - you must click the '______' button