Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google AdWords uses THIS to target your ads to users searching on Google






2. A campaign's language and ________ can be edited after the campaign has been created.






3. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






5. The daily budget does not apply to the ____________






6. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






7. For keywords that provide a strong ROI - you should ______.






8. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






9. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






10. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






11. There are two panels in the interface. They are: _____ - Edit Panel






12. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






13. Prepay and postpay options depend on your ___________________






14. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






15. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






16. The best next step in the client start-up process: Client approval and ______






17. An advertiser should not immediately _________ with a lower CPC than value per click.






18. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






19. Google does not _______ for you when specifing other langauges.






20. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






21. An example of a valid display URL






22. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






23. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






24. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






25. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






26. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






27. The _______________ allows you to automatically raise or lower your bids during certain time periods.






28. According to punctuation policy - ________ exclamation points are allowed in your ad text






29. ____________ do not have the ability to show on the Google content network.






30. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






31. An effective strategy for creating contextually targeted campaigns: Create ____________






32. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






33. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






34. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






35. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






36. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






37. The most effective AdWords ad headlines ____________ to the keywords being searched.






38. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






39. __________ in ad text must be supported within how many clicks






40. Placement-targeted campaigns do not offer the ability to ________ in text ads.






41. ______________ changes are allowed to an account in Google AdWords per month






42. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






43. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






44. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






45. An advertiser should test ________ landing pages.






46. To indicate a keyword as an exact match - ___________ should be used.






47. The AdWords API is a good substitute for ________.






48. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






49. There is no ______________ that you have to spend on Google AdWords.






50. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.