Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's tracking conversion tool costs _____






2. To indicate a keyword as an exact match - ___________ should be used.






3. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






5. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






6. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






7. You can create a campaign without ___________.






8. A campaign's language and ________ can be edited after the campaign has been created.






9. Placement-targeted campaigns useful for advertisers who want to build ______________






10. The _______________ allows you to automatically raise or lower your bids during certain time periods.






11. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






12. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






13. Google allows certain __________ or variations of words in ad tex






14. ROAS is an acronym for _______.






15. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






16. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






17. If you create more than 15 reports - the system will automatically _______ the oldest reports.






18. If you find that a particular site doesn't convert well over time: Use the ________ tool.






19. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






20. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






21. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






22. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






23. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






24. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






25. Your ad cannot be locked out of the top position based solely on ____






26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






27. Considering a user's IP address is not the only method Google uses to show )______________






28. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






29. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






30. For each invoiced payment - it is possible to view your ________ broken down by campaign.






31. If you have a CPC of $2 - you pay up to _______ for a click.






32. ___________ is ideal for advertisers who want more control over their account.






33. Your ads can appear on Google only _____ you've entered valid billing information.






34. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






35. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






36. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






37. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






38. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






39. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






40. To pause conversion tracking - you must click the '______' button






41. On search result pages - Google determines your ad's rank based on _____






42. This API Service advertisers should use to create new ads.






43. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






44. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






45. In general - including the price of a product in the ad text __________






46. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






47. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






48. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






49. __________ in ad text must be supported within how many clicks






50. Keywords marked ________ can still trigger ads on content network sites.