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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can view billing adjustments like invalid click credits and promotional credits on the ______.
the same as before
billing address and chosen currency
Invoice Details page
find your ad on Google
2. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
www.gmail.com
navigate
San Francisco
Daily Budget
3. Considering a user's IP address is not the only method Google uses to show )______________
return on ad spend
30 days
regionally targeted ads
measurable results
4. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
most relevant
monthly invoicing
12
translate ad text
5. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
Best
ad copies
Google content network
spreadsheet form
6. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
compared to your competitors
increase the CPC
region and city targeting
4
7. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
competitors' advertisements
different
European Union advertisers
reactivate your account
8. To pause conversion tracking - you must click the '______' button
Pause Conversion Tracking
100 Ad Groups
delete a keyword
San Francisco
9. Creating ____________ allows you to create ads that most accurately promote what you're selling
the European Union - not including Ireland
may
Pay-Per-Call
highly specific ad groups
10. It is possible to have your mobile ad connect users to your ______
image ads
business phone
highly relevant
entire AdWords account
11. The most effective AdWords ad headlines ____________ to the keywords being searched.
not available
keyword-targeted
directly relate
Broad match keyword matching option
12. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
12
Campaign
negative-match keyword
Keyword Quality Score & CPC Bid
13. To access the AdWords API - advertisers must have a ________ account.
pays for advertising
Google's editorial policies
pushpin symbol
My Client Center
14. This AdWords ad serving option will show your higher performing ad more often.
placement-targeted campaign.
ZERO - 0
100 Ad Groups
optimize
15. You can use _____________for different keywords in the same ad group.
unlimited
check
My Client Center
multiple keyword matching options
16. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
good landing page
the European Union - not including Ireland
after
delete a keyword
17. A __________ can affect the Quality Score of an entire ad group or campaign.
the European Union - not including Ireland
Data View
poor performing keyword
highly relevant
18. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
advertise using the same keyword
sales or conversions
25
maximum cost-per-click (CPC) bid
19. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
Ads Diagnostic Tool
navigate
Buy Here
interested in your product or service
20. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
Quality Score
plural and singular
15
Keyword Grouper
21. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
Google search results
50%
spreadsheet form
confirmation email
22. The My Change History tool displays changes you've made to your account in the last ___________.
customized targeting
3 months
multiple keyword matching options
European Union advertisers
23. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
low clickthrough rate (CTR)
multiple keyword matching options
competitors
query
24. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
account spend
after
increase the CPC of a keyword
multiple ad copies and keyword variations
25. The Ads Diagnostic Tool can be accessed in ____ places in your account.
outstanding Balance
after
inactive for search
2
26. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
wait at least 24 hours
region and city targeting
30 days
cost-per-acquisition (CPA)
27. Google allows two or more of your clients to ____________ - provided they have separate accounts.
Best
advertise using the same keyword
mgnifying glass icon
San Francisco
28. You can create a campaign without ___________.
AdWords Standard Edition
posting it to your account.
own daily budget.
Brackets [ ]
29. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
highly relevant
Data services
Google content network
Sign Up
30. Google does not _______ for you when specifing other langauges.
Budget Optimizer.
translate ad text
0.03
good landing page
31. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
previous purchasing history
check
Smart Pricing
The Traffic Estimator Tool
32. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
good landing page
site under contruction
Site-Related Keywords
plural and singular
33. You cannot have this as a destination URL _____
minimum spending level
site under contruction
automatically formats
My Client Center
34. If you have a CPC of $2 - you pay up to _______ for a click.
poor performing keyword
US$2
smart pricing
competitors
35. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
advertising charges
25
highly relevant
keyword strategy
36. A Uniform Resource Locator (URL) is commonly known as ____
cheap chocolate
Web address
monitored and continuously modified
25
37. Position preference works with the _______
Budget Optimizer.
business phone
Keyword Quality Score & CPC Bid
multiple ad copies and keyword variations
38. Direct debit is ________ to all advertisers around the world.
account billing thresholds
not available
phrase match.
ZERO - 0
39. A low clickthrough rate on content pages does not always indicate that your ads are ________
not profitable
Account description
interested in your product or service
sign-off
40. No __________ needed when using the broad-matched keyword matching option.
increase the CPC of a keyword
punctuation
Broad match keyword matching option
previous purchasing history
41. Approximately w________ of Internet users use Google as their primary search engine.
50%
recommended budget
My Client Center
nothing
42. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
add those variations
most relevant
Billing Summary page
sales or conversions
43. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
Broad match keyword matching option
below
Google Domain name
translate ad text
44. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
do not
VAT registration numbers
create a new campaign
local business listing
45. Your ______________does not have to be the exact same as your destination URL.
AdWords display URL
transaction label
Google's editorial policies
CreativeService
46. Keywords marked ________ can still trigger ads on content network sites.
pop-up on the landing page
Google content network
inactive for search
good landing page
47. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
superlative
switch
50%
48. An example of a valid display URL
cheap chocolate
report center
user's IP address
www.gmail.com
49. In general - including the price of a product in the ad text __________
charged
improves conversion rate
brand awareness.
Excel spreadsheet
50. It is possible to target a ____________ around your business location.
ad text
50-mile radius
One
Broad match keyword matching option