Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






2. A Uniform Resource Locator (URL) is commonly known as ____






3. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






4. Advertisers who have been with AdWords for _______ should optimize their accounts.






5. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






6. Keywords marked ________ can still trigger ads on content network sites.






7. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






8. Placement-targeted ads compete with _______ ads.






9. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






10. Considered a superlative that would not be allowed in ad text without verification






11. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






12. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






13. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






15. A __________ can affect the Quality Score of an entire ad group or campaign.






16. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






17. Prepay and postpay options depend on your ___________________






18. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






19. There are two panels in the interface. They are: _____ - Edit Panel






20. You can view billing adjustments like invalid click credits and promotional credits on the ______.






21. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






22. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






23. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






24. A low clickthrough rate on content pages does not always indicate that your ads are ________






25. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






26. With __________ - you can create target areas of virtually any size and shape.






27. ROAS is an acronym for _______.






28. _____________ can be a measure of advertising effectiveness.






29. Increasing your daily budget is not a technique for _______






30. The quickest way to ________ - login - and password information - Logging in to the client's account.

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31. You cannot have this as a destination URL _____






32. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






33. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






34. The default setting for any new keyword is not this:________






35. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






36. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






37. The AdWords API is a good substitute for ________.






38. ____________can help you keep your Quality Score high while keeping your cost low.






39. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






40. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






41. This API Service advertisers should use to create new ads.






42. Direct debit is ________ to all advertisers around the world.






43. Creating ____________ allows you to create ads that most accurately promote what you're selling






44. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






45. Exact match tends to give you fewer clicks but ________






46. An effective strategy for creating contextually targeted campaigns: Create ____________






47. The most effective AdWords ad headlines ____________ to the keywords being searched.






48. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






49. There is no ______________ that you have to spend on Google AdWords.






50. To indicate a keyword as an exact match - ___________ should be used.