Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An effective strategy for creating contextually targeted campaigns: Create ____________






2. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






3. When the information on a site in _________________ that relates to your ad the placement of your ads occur






4. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






5. Your ______________does not have to be the exact same as your destination URL.






6. An advertiser should test ________ landing pages.






7. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






8. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






9. You can save your report within your _______ to view later.






10. An example of a call-to-action phrase






11. To access the AdWords API - advertisers must have a ________ account.






12. Google allows certain __________ or variations of words in ad tex






13. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






14. The last line of an AdWords ad is called _____






15. When a user _____________ you have included in your campaign your ads appear on Google.






16. ____________can help you keep your Quality Score high while keeping your cost low.






17. Using ___________ tends to give you fewer clicks but higher conversions.






18. This API Service advertisers should use to create new ads.






19. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






20. Google allows two or more of your clients to ____________ - provided they have separate accounts.






21. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






22. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






23. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






24. A campaign's language and ________ can be edited after the campaign has been created.






25. This business could best utilize region and city targeting: A flower company that only delivers to ________






26. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






27. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






28. Approximately w________ of Internet users use Google as their primary search engine.






29. A unique number assigned to each computer connected to the Internet.






30. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






31. Prices stated in your ad text must always be supported within _____ of your landing page.






32. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






33. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






34. The API operations quota is determined by: The total ______ & the nubmer of clients managed






35. Your ads can appear on Google only _____ you've entered valid billing information.






36. Position preference works with the _______






37. If you have a CPC of $2 - you pay up to _______ for a click.






38. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






39. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






40. The My Change History tool displays changes you've made to your account in the last ___________.






41. The ________ allows you to exclude sites from the Google ContentNetwork.






42. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






43. The default setting for any new keyword is not this:________






44. In general - including the price of a product in the ad text __________






45. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






46. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






47. ______________ changes are allowed to an account in Google AdWords per month






48. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






49. Keywords marked ________ can still trigger ads on content network sites.






50. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message