Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






2. This API Service advertisers should use to create new ads.






3. Three ways you can view your report: View data only - View graphs only - View _____






4. A campaign's language and ________ can be edited after the campaign has been created.






5. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






6. Google allows two or more of your clients to ____________ - provided they have separate accounts.






7. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






8. A low clickthrough rate on content pages does not always indicate that your ads are ________






9. Placement-targeted campaigns useful for advertisers who want to build ______________






10. EHowand The Guardian are examples of ______.






11. The AdWords API is a good substitute for ________.






12. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






13. With __________ - you can create target areas of virtually any size and shape.






14. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






15. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






16. No __________ needed when using the broad-matched keyword matching option.






17. Increasing your daily budget is not a technique for _______






18. To access the AdWords API - advertisers must have a ________ account.






19. You can use multiple keyword matching options for ____________ in the same ad group






20. Three types of conversions: Lead - ______ - Page View






21. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






22. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






23. For keywords that provide a strong ROI - you should ______.






24. Keywords marked ________ can still trigger ads on content network sites.






25. On search result pages - Google determines your ad's rank based on _____






26. If you find that a particular site doesn't convert well over time: Use the ________ tool.






27. Approximately w________ of Internet users use Google as their primary search engine.






28. Before you can create a local business ad - you must first create a __________ in the Local Business Center






29. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






30. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






31. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






32. The best next step in the client start-up process: Client approval and ______






33. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






34. Offers Ability to edit multiple accounts at any time as a benefit.






35. This business could best utilize region and city targeting: A flower company that only delivers to ________






36. The 'Other' _________ does not allow you to track how many pages a user has viewed.






37. You will not always be charged the ____________ you set for a keyword or ad group.






38. A combination of letters and/or numbers that identify your AdWords API activity.






39. If you have a CPC of $2 - you pay up to _______ for a click.






40. ___________ is ideal for advertisers who want more control over their account.






41. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






42. The ______________ provides the best possibility for high numbers of ad impressions






43. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






44. ROAS is an acronym for _______.






45. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






46. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






47. The more _______ a keyword - the more potential traffic it has.






48. You can use _____________for different keywords in the same ad group.






49. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






50. The Report Center will only save your ____ most recent reports.







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