Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






2. You do not need AdWords Editor to view a file that has been _______.






3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






4. The ______________ provides the best possibility for high numbers of ad impressions






5. When the information on a site in _________________ that relates to your ad the placement of your ads occur






6. This business could best utilize region and city targeting: A flower company that only delivers to ________






7. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






8. In general - including the price of a product in the ad text __________






9. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






10. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






11. Position preference works with the _______






12. Placement-targeted ads compete with _______ ads.






13. According to punctuation policy - ________ exclamation points are allowed in your ad text






14. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






15. Before you can create a local business ad - you must first create a __________ in the Local Business Center






16. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






17. You can save your report within your _______ to view later.






18. Exact match tends to give you fewer clicks but ________






19. The Keyword Tool is not useful in the creation process for a ____________






20. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






21. ____________can help you keep your Quality Score high while keeping your cost low.






22. The API operations quota is determined by: The total ______ & the nubmer of clients managed






23. Placement-targeted campaigns do not offer the ability to ________ in text ads.






24. Your ads can appear on Google only _____ you've entered valid billing information.






25. Your ______________does not have to be the exact same as your destination URL.






26. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






27. To indicate a keyword as an exact match - ___________ should be used.






28. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






29. This AdWords ad serving option will show your higher performing ad more often.






30. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






31. The Report Center will only save your ____ most recent reports.






32. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






33. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






34. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






35. You cannot have this as a destination URL _____






36. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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37. Keywords marked ________ can still trigger ads on content network sites.






38. Google does not translate _____






39. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






40. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






41. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






42. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






43. Creating ____________ allows you to create ads that most accurately promote what you're selling






44. Considered a superlative that would not be allowed in ad text without verification






45. If you find that a particular site doesn't convert well over time: Use the ________ tool.






46. Once an ad campaign is created it should be ______________ for best results.






47. The quickest way to ________ - login - and password information - Logging in to the client's account.

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48. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






49. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






50. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.