Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's tracking conversion tool costs _____






2. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






3. If you have a CPC of $2 - you pay up to _______ for a click.






4. ___________ is ideal for advertisers who want more control over their account.






5. For keywords that provide a strong ROI - you should ______.






6. Prices stated in your ad text must always be supported within _____ of your landing page.






7. Prepay and postpay options depend on your ___________________






8. The _______________ allows you to automatically raise or lower your bids during certain time periods.






9. You can create a campaign without ___________.






10. You do not need AdWords Editor to view a file that has been _______.






11. The most effective AdWords ad headlines ____________ to the keywords being searched.






12. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






13. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






14. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






15. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






16. It is possible to target a ____________ around your business location.






17. Considering a user's IP address is not the only method Google uses to show )______________






18. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






19. The default setting for any new keyword is not this:________






20. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






21. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






22. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






23. ____________can help you keep your Quality Score high while keeping your cost low.






24. ____________ do not have the ability to show on the Google content network.






25. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






26. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






27. Three ways you can view your report: View data only - View graphs only - View _____






28. A __________ can affect the Quality Score of an entire ad group or campaign.






29. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






30. Increasing your daily budget is not a technique for _______






31. The AdWords API is a good substitute for ________.






32. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






33. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






34. Placement-targeted campaigns do not offer the ability to ________ in text ads.






35. Site Exclusion is applied at ______ level






36. Once an ad campaign is created it should be ______________ for best results.






37. The last line of an AdWords ad is called _____






38. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






39. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






40. When the information on a site in _________________ that relates to your ad the placement of your ads occur






41. Your ad cannot be locked out of the top position based solely on ____






42. A unique number assigned to each computer connected to the Internet.






43. EHowand The Guardian are examples of ______.






44. The Ads Diagnostic Tool can be accessed in ____ places in your account.






45. A combination of letters and/or numbers that identify your AdWords API activity.






46. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






47. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






48. The more _______ a keyword - the more potential traffic it has.






49. When a user _____________ you have included in your campaign your ads appear on Google.






50. Search results sites like Google ____ make up the majority of pages viewed on the Internet.







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Can you answer 50 questions in 15 minutes?


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