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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
add those variations
1 -000 operations
after
30 days
2. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
Budget Optimizer.
position preference
outstanding Balance
0.03
3. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
cheap chocolate
Quality Score
Google Maps
previous purchasing history
4. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
improves conversion rate
Account description
in excess
competitors
5. Affected by the VAT tax
the European Union - not including Ireland
European Union advertisers
Budget Optimizer.
Google Maps
6. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
25
all countries and territories
12
AdWords Editor
7. In general - including the price of a product in the ad text __________
Pause Conversion Tracking
all countries and territories
improves conversion rate
identical keywords
8. An example of a call-to-action phrase
Google Domain name
Buy Here
optimize
15
9. AdWords may generate traffic _______ of your daily budget.
Keyword Quality Score & CPC Bid
direct debit
Web address
in excess
10. Your ads can appear on Google only _____ you've entered valid billing information.
automatically formats
after
AdWords display URL
Pause Conversion Tracking
11. Before you can create a local business ad - you must first create a __________ in the Local Business Center
exported to CSV.
local business listing
The Traffic Estimator Tool
all countries and territories
12. An effective strategy for creating contextually targeted campaigns: Create ____________
interested in your product or service
overall keyword themes.
maximum cost-per-click (CPC) bid
Campaign
13. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
0.85
location target
troubleshooting checklist
local business listing
14. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
183
15. A __________ can affect the Quality Score of an entire ad group or campaign.
Buy Here
competitors
direct debit
poor performing keyword
16. You can save your report within your _______ to view later.
price
Daily Budget
optimizing your account
AdWords account
17. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
different keywords
Pay-Per-Call
100 Ad Groups
2 Lines and 12 to 18 Characters
18. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
previous purchasing history
Quality Score
until more clicks accrue
Irish VAT rate
19. The ______________ provides the best possibility for high numbers of ad impressions
Sign Up
automatically formats
Broad match keyword matching option
Smart Pricing
20. _____________ can be a measure of advertising effectiveness.
one keyword per line
the same as before
cost-per-acquisition (CPA)
Free offers
21. Google ads can be targeted to___________________
Any location in any language worldwide
developer token
expanded matches
keyword-based advertising
22. When a user _____________ you have included in your campaign your ads appear on Google.
Google Domain name
searches using a keyword
many years
billing address and chosen currency
23. Three types of conversions: Lead - ______ - Page View
pop-up on the landing page
Sign Up
Google content network
keyword report
24. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
until more clicks accrue
different keywords
San Francisco
do not
25. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
advertising charges
Inactive for search
quick summary
placement-targeted campaign.
26. The _________ appears when a comment has been added.
superlative
Google Maps
pushpin symbol
confirmation email
27. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
highly specific ad groups
Static Image.
monthly invoicing
recommended budget
28. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
maximum cost-per-click (CPC) bid
conversion tracking
increase the CPC
recommended budget
29. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
brand awareness.
online marketing agency with multiple clients
local business listing
advertising charges
30. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
Free offers
plural and singular
native language
unposted local changes
31. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
1000 impressions
Google content network
delete a keyword
sales or conversions
32. Prices stated in your ad text must always be supported within _____ of your landing page.
direct debit
1-2 clicks
nothing
archive
33. Prepay and postpay options depend on your ___________________
billing address and chosen currency
position preference
online marketing agency with multiple clients
highly specific ad groups
34. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
placement-targeted campaign.
confirmation email
not profitable
35. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
impressions received
Any location in any language worldwide
increase the CPC of a keyword
create a new campaign
36. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
Daily budget adjustments.
outrank
price
user's IP address
37. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
dynamic variable
four different ways
converting well
AdWords display URL
38. This report provides the best information about your contextually targeted campaign: _____________ Report
show your ad
edit a client's billing
previous purchasing history
Placement Performance
39. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
find your ad on Google
edit a client's billing
do not
Google Maps
40. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Google Maps
do not
Static Image.
2
41. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
previous purchasing history
15
billing address and chosen currency
0.85
42. An advertiser should test ________ landing pages.
position preference
increase the CPC of a keyword
different
cheap chocolate
43. To pause conversion tracking - you must click the '______' button
good landing page
price
increase the CPC of a keyword
Pause Conversion Tracking
44. Placement-targeted ads compete with _______ ads.
four different ways
Site Exclusion Tool
improves conversion rate
keyword-targeted
45. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
Brackets [ ]
online marketing agency with multiple clients
My Change History tool
0.85
46. Exact match tends to give you fewer clicks but ________
location target
higher conversions.
archive
site under contruction
47. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
placement-targeted campaign.
12
minimum monthly amount
48. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
minimum monthly amount
increasing traffic
business phone
cmmon misspellings
49. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
navigate
overall keyword themes.
Sign Up
50. A unique number assigned to each computer connected to the Internet.
IP address
edit a client's billing
region and city targeting
specific sections