Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Position preference works with the _______






2. The daily spending limit for an AdWords campaign






3. Placement-targeted campaigns do not offer the ability to ________ in text ads.






4. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






5. It's not best to deliver key messages ____ in your video ad






6. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






7. Google does not translate _____






8. It is possible to have your mobile ad connect users to your ______






9. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






10. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






11. Using ___________ tends to give you fewer clicks but higher conversions.






12. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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13. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






14. Direct debit is ________ to all advertisers around the world.






15. ROAS is an acronym for _______.






16. The more _______ a keyword - the more potential traffic it has.






17. If you create more than 15 reports - the system will automatically _______ the oldest reports.






18. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






19. Prepay and postpay options depend on your ___________________






20. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






21. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






22. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






23. Each AdWords campaign has its____________






24. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






25. The My Change History tool will display changes such as ________






26. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






27. In general - including the price of a product in the ad text __________






28. Exact match tends to give you fewer clicks but ________






29. The Ads Diagnostic Tool can be accessed in ____ places in your account.






30. Advertisers who have been with AdWords for _______ should optimize their accounts.






31. An advertiser should not immediately _________ with a lower CPC than value per click.






32. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






33. A low clickthrough rate on content pages does not always indicate that your ads are ________






34. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






35. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






36. Affected by the VAT tax






37. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






38. The Keyword Tool is not useful in the creation process for a ____________






39. The ________ allows you to exclude sites from the Google ContentNetwork.






40. A Uniform Resource Locator (URL) is commonly known as ____






41. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






42. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






43. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






44. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






45. Approximately w________ of Internet users use Google as their primary search engine.






46. No __________ needed when using the broad-matched keyword matching option.






47. The _______________ allows you to automatically raise or lower your bids during certain time periods.






48. To access the ______ - click on the Reports tab.






49. When the information on a site in _________________ that relates to your ad the placement of your ads occur






50. You can use _____________for different keywords in the same ad group.