Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






2. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






3. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






4. Google does not _______ for you when specifing other langauges.






5. ____________can help you keep your Quality Score high while keeping your cost low.






6. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






7. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






8. Google allows certain __________ or variations of words in ad tex






9. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






10. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






11. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






12. Google does not consider a user's _____________ when determining whether to show your ad.






13. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






14. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






15. A Uniform Resource Locator (URL) is commonly known as ____






16. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






17. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






18. Using ___________ tends to give you fewer clicks but higher conversions.






19. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






20. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






21. This report provides the best information about your contextually targeted campaign: _____________ Report






22. To indicate a keyword as an exact match - ___________ should be used.






23. To access the ______ - click on the Reports tab.






24. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






25. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






26. ______________ changes are allowed to an account in Google AdWords per month






27. The structure of an AdWords account from the top down






28. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






29. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






30. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






31. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






32. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






33. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






34. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






35. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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36. Google does not translate _____






37. This API Web Service allows advertisers to change their daily budget






38. This business could best utilize region and city targeting: A flower company that only delivers to ________






39. You do not need AdWords Editor to view a file that has been _______.






40. Advertisers who have been with AdWords for _______ should optimize their accounts.






41. Position preference works with the _______






42. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






43. The default setting for any new keyword is not this:________






44. It's not best to deliver key messages ____ in your video ad






45. Advertisers cannot ______ between prepay and postpay at any time.






46. The Ads Diagnostic Tool can be accessed in ____ places in your account.






47. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






48. EHowand The Guardian are examples of ______.






49. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






50. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.