Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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2. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






3. A combination of letters and/or numbers that identify your AdWords API activity.






4. If you have a CPC of $2 - you pay up to _______ for a click.






5. ROAS is an acronym for _______.






6. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






7. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






8. The ______________ provides the best possibility for high numbers of ad impressions






9. The most effective AdWords ad headlines ____________ to the keywords being searched.






10. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






11. The Keyword Tool is not useful in the creation process for a ____________






12. The last line of an AdWords ad is called _____






13. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






14. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






15. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






16. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






17. An example of a valid display URL






18. You can create a campaign without ___________.






19. Position preference works with the _______






20. This API Service advertisers should use to create new ads.






21. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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22. It regroups keywords from one ad group into more granular ad groups.






23. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






24. Advertisers cannot ______ between prepay and postpay at any time.






25. To pause conversion tracking - you must click the '______' button






26. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






27. A campaign's language and ________ can be edited after the campaign has been created.






28. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






29. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






30. The daily spending limit for an AdWords campaign






31. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






32. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






33. Keywords marked ________ can still trigger ads on content network sites.






34. Using ___________ tends to give you fewer clicks but higher conversions.






35. Direct debit is ________ to all advertisers around the world.






36. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






37. The default setting for any new keyword is not this:________






38. When a file is shared: ________ will be marked in purple.






39. According to punctuation policy - ________ exclamation points are allowed in your ad text






40. Placement-targeted ads compete with _______ ads.






41. The Report Center will only save your ____ most recent reports.






42. There are two panels in the interface. They are: _____ - Edit Panel






43. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






44. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






45. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






46. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






47. Your ad cannot be locked out of the top position based solely on ____






48. The ________ allows you to exclude sites from the Google ContentNetwork.






49. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






50. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.