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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
native language
check
potential traffic
2. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
placement-targeted campaign.
Google's editorial policies
troubleshooting checklist
reactivate your account
3. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
direct debit
Quality Score
may
campaign daily budget.
4. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
smart pricing
Buy Here
the same as before
IP address
5. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
customized targeting
the European Union - not including Ireland
ad position
all countries and territories
6. You will not always be charged the ____________ you set for a keyword or ad group.
most relevant
interested in your product or service
Keyword Quality Score & CPC Bid
maximum cost-per-click (CPC) bid
7. It regroups keywords from one ad group into more granular ad groups.
many years
Keyword Grouper
recommended budget
automatically formats
8. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
content publishers
highly relevant
reviewed
below
9. A __________ can affect the Quality Score of an entire ad group or campaign.
the European Union - not including Ireland
local business listing
minimum monthly amount
poor performing keyword
10. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
1-2 clicks
dynamic variable
entire AdWords account
Account description
11. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
AdWords Editor
Site-Related Keywords
business phone
recommended budget
12. On search result pages - Google determines your ad's rank based on _____
pushpin symbol
Keyword Quality Score & CPC Bid
improves conversion rate
unlimited
13. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
posting it to your account.
San Francisco
ZERO - 0
automatically formats
14. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
Brackets [ ]
pushpin symbol
outrank
15
15. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
outstanding Balance
sexually explicit material
keyword strategy
CreativeService
16. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
charged
advertising charges
Broad match keyword matching option
create a new campaign
17. This report provides the best information about your contextually targeted campaign: _____________ Report
brand awareness.
IP Address
Campaign
Placement Performance
18. A unique number assigned to each computer connected to the Internet.
1-2 clicks
content publishers
poor performing keyword
IP Address
19. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
Free offers
after
phrase match.
20. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
new or unused keywords
outrank
Static Image.
site exclusion
21. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
default language preference
highly relevant
phrase match.
punctuation
22. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
keyword strategy
Pay-Per-Call
The Traffic Estimator Tool
good landing page
23. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
measurable results
increasing traffic
VAT registration numbers
campaign daily budget.
24. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
re-submit
ZERO - 0
developer token
Site-Related Keywords
25. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
Exact match keyword
find your ad on Google
poor performing keyword
check
26. Google _____ charge you more than your billing threshold.
online marketing agency with multiple clients
competitors' advertisements
may
add those variations
27. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
price
potential traffic
in excess
sales or conversions
28. According to punctuation policy - ________ exclamation points are allowed in your ad text
user's IP address
Google content network
4
One
29. To access the ______ - click on the Reports tab.
outstanding Balance
report center
direct debit
One
30. Placement-targeted ads compete with _______ ads.
sales or conversions
measurable results
IP Address
keyword-targeted
31. It is possible to target a ____________ around your business location.
CreativeService
punctuation
Campaign
50-mile radius
32. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
good landing page
business phone
competitors
developer token
33. Google allows certain __________ or variations of words in ad tex
include more characters
cmmon misspellings
image ads
exported to CSV.
34. An advertiser should not immediately _________ with a lower CPC than value per click.
monthly invoicing
show your ad
content publishers
delete a keyword
35. If you find that a particular site doesn't convert well over time: Use the ________ tool.
inactive for search
site exclusion
own daily budget.
50-mile radius
36. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
ZERO - 0
navigate
image ads
compared to your competitors
37. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
all countries and territories
different
create a new campaign
30 days
38. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
ad position
automatically formats
new or unused keywords
show your ad
39. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
until more clicks accrue
0.85
wait at least 24 hours
sales or conversions
40. Prices stated in your ad text must always be supported within _____ of your landing page.
1-2 clicks
dynamic variable
converting well
multi-point targeting
41. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
wait at least 24 hours
content pages
cmmon misspellings
Google Domain name
42. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
translate ad text
negative-match keyword
Invoice Details page
ZERO - 0
43. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
online marketing agency with multiple clients
Site-Related Keywords
IP address
dynamic variable
44. When a file is shared: ________ will be marked in purple.
include more characters
Irish VAT rate
Budget Optimizer.
unposted local changes
45. In general - including the price of a product in the ad text __________
Quality Score
Billing Summary page
regionally targeted ads
improves conversion rate
46. You can save your report within your _______ to view later.
Account-->campaign-->ad group-->ad text-->keywords
developer token
AdWords account
display URL
47. The My Change History tool displays changes you've made to your account in the last ___________.
2
archive
3 months
cost-per-acquisition (CPA)
48. Your ______________does not have to be the exact same as your destination URL.
optimizing your account
AdWords display URL
Site Exclusion Tool
minimum monthly amount
49. The daily spending limit for an AdWords campaign
Daily Budget
pushpin symbol
cmmon misspellings
advertising charges
50. Increasing your daily budget is not a technique for _______
Site Exclusion Tool
optimizing your account
1-2 clicks
AdWords Standard Edition