Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three ways you can view your report: View data only - View graphs only - View _____






2. The Ads Diagnostic Tool can be accessed in ____ places in your account.






3. If you find that a particular site doesn't convert well over time: Use the ________ tool.






4. This API Web Service allows advertisers to change their daily budget






5. Exact match tends to give you fewer clicks but ________






6. This business could best utilize region and city targeting: A flower company that only delivers to ________






7. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






8. It's not best to deliver key messages ____ in your video ad






9. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






10. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






11. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






12. To pause conversion tracking - you must click the '______' button






13. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






14. ___________ is ideal for advertisers who want more control over their account.






15. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






16. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






17. The AdWords API is a good substitute for ________.






18. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






19. There are two panels in the interface. They are: _____ - Edit Panel






20. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






21. The daily budget does not apply to the ____________






22. An advertiser should not always _______ with a positive profit margin.






23. When the information on a site in _________________ that relates to your ad the placement of your ads occur






24. AdWords may generate traffic _______ of your daily budget.






25. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






26. The structure of an AdWords account from the top down






27. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






28. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






29. Considering a user's IP address is not the only method Google uses to show )______________






30. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






31. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






32. A low clickthrough rate on content pages does not always indicate that your ads are ________






33. Google ads can be targeted to___________________






34. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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35. A __________ can affect the Quality Score of an entire ad group or campaign.






36. According to punctuation policy - ________ exclamation points are allowed in your ad text






37. A unique number assigned to each computer connected to the Internet.






38. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






39. The option to select a desired position for your ad.






40. The more _______ a keyword - the more potential traffic it has.






41. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






42. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






43. This API Service advertisers should use to create new ads.






44. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






45. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






46. The ______________ provides the best possibility for high numbers of ad impressions






47. An effective strategy for creating contextually targeted campaigns: Create ____________






48. Google does not translate _____






49. For placement-targeted campaigns - it is possible to target only ______ of a website.






50. The My Change History tool will display changes such as ________







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