Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






2. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






3. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






4. You can save your report within your _______ to view later.






5. The _________ appears when a comment has been added.






6. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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7. Position preference works with the _______






8. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






9. An advertiser should not immediately _________ with a lower CPC than value per click.






10. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






11. To indicate a keyword as an exact match - ___________ should be used.






12. With __________ - you can create target areas of virtually any size and shape.






13. Using ___________ tends to give you fewer clicks but higher conversions.






14. For placement-targeted campaigns - it is possible to target only ______ of a website.






15. The daily spending limit for an AdWords campaign






16. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






17. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






18. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






19. Advertisers who have been with AdWords for _______ should optimize their accounts.






20. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






21. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






22. For each invoiced payment - it is possible to view your ________ broken down by campaign.






23. It is possible to have your mobile ad connect users to your ______






24. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






25. Prices stated in your ad text must always be supported within _____ of your landing page.






26. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






27. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






28. The daily budget does not apply to the ____________






29. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






30. A unique number assigned to each computer connected to the Internet.






31. The default setting for any new keyword is not this:________






32. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






33. This business could best utilize region and city targeting: A flower company that only delivers to ________






34. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






35. Direct debit is ________ to all advertisers around the world.






36. It regroups keywords from one ad group into more granular ad groups.






37. The option to select a desired position for your ad.






38. _____________ can be a measure of advertising effectiveness.






39. You can create a campaign without ___________.






40. The My Change History tool will display changes such as ________






41. Each AdWords campaign has its____________






42. You cannot have this as a destination URL _____






43. The _______________ allows you to automatically raise or lower your bids during certain time periods.






44. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






45. The AdWords API is a good substitute for ________.






46. A unique number assigned to each computer connected to the Internet.






47. There are two panels in the interface. They are: _____ - Edit Panel






48. Placement-targeted ads compete with _______ ads.






49. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






50. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.