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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
good landing page
higher conversions.
native language
4
2. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
billing address and chosen currency
identical keywords
one text ad per ad group
troubleshooting checklist
3. Prepay and postpay options depend on your ___________________
billing address and chosen currency
outrank
all countries and territories
previous purchasing history
4. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
sexually explicit material
potential traffic
local business listing
AdWords postpay option
5. If you find that a particular site doesn't convert well over time: Use the ________ tool.
site exclusion
local business ads
Sign Up
Account-->campaign-->ad group-->ad text-->keywords
6. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
plural and singular
Billing Summary page
2
negative-match keyword
7. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
IP Address
previous purchasing history
spreadsheet form
four different ways
8. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
exported to CSV.
Ads Diagnostic Tool
Broad match keyword matching option
competitors' advertisements
9. According to punctuation policy - ________ exclamation points are allowed in your ad text
Daily budget adjustments.
One
VAT registration numbers
transaction label
10. Advertisers should not use only __________ in order to maintain consistency.
one text ad per ad group
Data services
business phone
Pay-Per-Call
11. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
impressions received
higher conversions.
Billing Summary page
25
12. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
Google content network
minimum spending level
region and city targeting
San Francisco
13. The _______________ allows you to automatically raise or lower your bids during certain time periods.
Site Exclusion Tool
default language preference
advanced mode of ad scheduling
may
14. The ______________ provides the best possibility for high numbers of ad impressions
Free offers
Campaign
ad position
Broad match keyword matching option
15. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Campaign
ad text
Inactive for search
minimum monthly amount
16. The daily spending limit for an AdWords campaign
increase the CPC
Irish VAT rate
Daily Budget
San Francisco
17. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
default language preference
entire AdWords account
compared to your competitors
18. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
Google Maps
Data View
direct debit
image ads
19. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
measurable results
competitors
account billing thresholds
edit a client's billing
20. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
one ad variation per ad group
add those variations
sales or conversions
Data View
21. There is no ______________ that you have to spend on Google AdWords.
Smart Pricing
interested in your product or service
minimum monthly amount
My Change History tool
22. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
potential traffic
1 -000 operations
Buy Here
Placement Performance
23. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
Google Domain name
3 months
archive
24. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
site exclusion
www.gmail.com
0.03
optimizing your account
25. Creating ____________ allows you to create ads that most accurately promote what you're selling
previous purchasing history
searches using a keyword
highly specific ad groups
Static Image.
26. Three types of conversions: Lead - ______ - Page View
entire AdWords account
navigate
European Union advertisers
Sign Up
27. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
posting it to your account.
location target
smart pricing
28. Placement-targeted campaigns useful for advertisers who want to build ______________
compared to your competitors
unlimited
brand awareness.
previous purchasing history
29. A __________ can affect the Quality Score of an entire ad group or campaign.
poor performing keyword
Google content network
competitors' advertisements
create a new campaign
30. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
the same as before
location target
customized targeting
reviewed
31. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
Data View
advanced mode of ad scheduling
AdWords Editor
32. An advertiser should test ________ landing pages.
identical keywords
content pages
cmmon misspellings
different
33. Google allows certain __________ or variations of words in ad tex
cmmon misspellings
ZERO - 0
Site-Related Keywords
good landing page
34. The most effective AdWords ad headlines ____________ to the keywords being searched.
European Union advertisers
directly relate
new or unused keywords
ad position
35. Affected by the VAT tax
European Union advertisers
placement-targeted campaign.
all countries and territories
Pause Conversion Tracking
36. Google allows two or more of your clients to ____________ - provided they have separate accounts.
advertise using the same keyword
default language preference
image ads
create a new campaign
37. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
content pages
Irish VAT rate
below
content publishers
38. Advertisers who have been with AdWords for _______ should optimize their accounts.
territory-targeted
many years
do not
dynamic variable
39. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
add those variations
optimize
check
the European Union - not including Ireland
40. Each AdWords campaign has its____________
phrase match.
unposted local changes
keyword-based advertising
own daily budget.
41. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
conversion tracking
unlimited
location target
42. This report provides the best information about your contextually targeted campaign: _____________ Report
pop-up on the landing page
Placement Performance
many years
good landing page
43. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
Smart Pricing
Best
keyword report
44. The daily budget does not apply to the ____________
default language preference
create a new campaign
entire AdWords account
sign-off
45. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
Billing Summary page
Account-->campaign-->ad group-->ad text-->keywords
30 days
Smart Pricing
46. You can save your report within your _______ to view later.
business phone
superlative
increase the CPC of a keyword
AdWords account
47. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
Placement Performance
smart pricing
competitors
multiple ad copies and keyword variations
48. No __________ needed when using the broad-matched keyword matching option.
price
minimum spending level
punctuation
keyword report
49. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
native language
Smart Pricing
improves conversion rate
Account-->campaign-->ad group-->ad text-->keywords
50. You will not always be charged the ____________ you set for a keyword or ad group.
cmmon misspellings
AdWords Standard Edition
poor performing keyword
maximum cost-per-click (CPC) bid