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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
online marketing agency with multiple clients
The Traffic Estimator Tool
Sign Up
most relevant
2. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
recommended budget
IP address
campaign daily budget.
Best
3. To pause conversion tracking - you must click the '______' button
Pause Conversion Tracking
re-submit
plural and singular
archive
4. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
highly relevant
different keywords
troubleshooting checklist
re-submit
5. It is possible to have your mobile ad connect users to your ______
one keyword per line
business phone
outstanding Balance
re-submit
6. EHowand The Guardian are examples of ______.
Google search results
content publishers
US$2
in excess
7. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
not available
query
Billing Summary page
spreadsheet form
8. Google allows two or more of your clients to ____________ - provided they have separate accounts.
business phone
Excel spreadsheet
Google Maps
advertise using the same keyword
9. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Site-Related Keywords
inactive for search
advanced mode of ad scheduling
report center
10. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
measurable results
AdWords postpay option
pop-up on the landing page
100 Ad Groups
11. Considered a superlative that would not be allowed in ad text without verification
Best
San Francisco
competitors
My Change History tool
12. The ________ allows you to exclude sites from the Google ContentNetwork.
local business listing
Web address
US$2
Site Exclusion Tool
13. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
developer token
Brackets [ ]
Inactive for search
online marketing agency with multiple clients
14. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
confirmation email
Google content network
check
campaign daily budget.
15. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
delete a keyword
all countries and territories
pushpin symbol
own daily budget.
16. Your ad cannot be locked out of the top position based solely on ____
Any location in any language worldwide
price
one text ad per ad group
Free offers
17. Your ______________does not have to be the exact same as your destination URL.
AdWords display URL
default language preference
Broad match keyword matching option
keyword strategy
18. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
converting well
30 days
developer token
four different ways
19. The Report Center will only save your ____ most recent reports.
AdWords account
15
measurable results
Excel spreadsheet
20. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
Any location in any language worldwide
One
expanded matches
Google Domain name
21. The _______________ allows you to automatically raise or lower your bids during certain time periods.
native language
AdWords postpay option
advanced mode of ad scheduling
measurable results
22. You can save your report within your _______ to view later.
AdWords account
expanded matches
screenscraping
most relevant
23. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
24. A low clickthrough rate on content pages does not always indicate that your ads are ________
local business listing
not profitable
Account-->campaign-->ad group-->ad text-->keywords
converting well
25. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
account billing thresholds
competitors
ZERO - 0
multiple ad copies and keyword variations
26. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
0.03
Any location in any language worldwide
good landing page
4
27. Affected by the VAT tax
Any location in any language worldwide
user's IP address
regionally targeted ads
European Union advertisers
28. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
sexually explicit material
navigate
competitors
My Client Center
29. In general - including the price of a product in the ad text __________
30 days
improves conversion rate
conversion tracking
0.03
30. You can create a campaign without ___________.
check
navigate
Google search results
posting it to your account.
31. The structure of an AdWords account from the top down
Account-->campaign-->ad group-->ad text-->keywords
competitors' advertisements
interested in your product or service
regionally targeted ads
32. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
Account description
unlimited
new or unused keywords
one text ad per ad group
33. If you create more than 15 reports - the system will automatically _______ the oldest reports.
IP Address
1000 impressions
conversion tracking
archive
34. Each AdWords campaign has its____________
placement-targeted campaign.
own daily budget.
Static Image.
Billing Summary page
35. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
account spend
create a new campaign
entire AdWords account
Google Domain name
36. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
monthly invoicing
keyword-targeted
minimum spending level
Keyword Quality Score & CPC Bid
37. You can use _____________for different keywords in the same ad group.
brand awareness.
entire AdWords account
Site-Related Keywords
multiple keyword matching options
38. The My Change History tool displays changes you've made to your account in the last ___________.
automatically formats
3 months
sexually explicit material
Campaign
39. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
Google search results
new or unused keywords
keyword strategy
40. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
Broad match keyword matching option
edit a client's billing
identical keywords
sign-off
41. This report provides the best information about your contextually targeted campaign: _____________ Report
Placement Performance
find your ad on Google
higher conversions.
native language
42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
display URL
IP Address
Site-Related Keywords
0.85
43. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
keyword strategy
below
2
compared to your competitors
44. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
specific sections
may
impressions received
VAT registration numbers
45. Google _____ charge you more than your billing threshold.
cmmon misspellings
1000 impressions
may
new or unused keywords
46. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
site exclusion
Account-->campaign-->ad group-->ad text-->keywords
user's IP address
47. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
exported to CSV.
San Francisco
superlative
48. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
highly relevant
return on ad spend
pushpin symbol
automatically formats
49. Placement-targeted ads compete with _______ ads.
keyword-targeted
multi-point targeting
unlimited
ad text
50. It is possible to target a ____________ around your business location.
50-mile radius
4
30 days
My Client Center