Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






2. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






3. The AdWords API is a good substitute for ________.






4. An advertiser should test ________ landing pages.






5. To indicate a keyword as an exact match - ___________ should be used.






6. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






7. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






8. The ________ allows you to exclude sites from the Google ContentNetwork.






9. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






10. __________ in ad text must be supported within how many clicks






11. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






12. For placement-targeted campaigns - it is possible to target only ______ of a website.






13. ____________ do not have the ability to show on the Google content network.






14. Advertisers cannot ______ between prepay and postpay at any time.






15. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






16. Each AdWords campaign has its____________






17. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






18. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






19. For keywords that provide a strong ROI - you should ______.






20. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






21. Increasing your daily budget is not a technique for _______






22. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






23. Considered a superlative that would not be allowed in ad text without verification






24. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






25. A unique number assigned to each computer connected to the Internet.






26. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






27. You cannot have this as a destination URL _____






28. No __________ needed when using the broad-matched keyword matching option.






29. Approximately w________ of Internet users use Google as their primary search engine.






30. A unique number assigned to each computer connected to the Internet.






31. The ______________ provides the best possibility for high numbers of ad impressions






32. ____________can help you keep your Quality Score high while keeping your cost low.






33. A combination of letters and/or numbers that identify your AdWords API activity.






34. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






35. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






36. Prepay and postpay options depend on your ___________________






37. The format of local business ads is not the same on _______ and the Google search network.






38. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






39. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






40. An advertiser should not always _______ with a positive profit margin.






41. Google does not _______ for you when specifing other langauges.






42. Placement-targeted campaigns useful for advertisers who want to build ______________






43. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






44. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






45. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






46. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






47. The Report Center will only save your ____ most recent reports.






48. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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49. The My Change History tool displays changes you've made to your account in the last ___________.






50. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.