Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affected by the VAT tax






2. The My Change History tool displays changes you've made to your account in the last ___________.






3. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






4. Your ______________does not have to be the exact same as your destination URL.






5. This report provides the best information about your contextually targeted campaign: _____________ Report






6. Google _____ charge you more than your billing threshold.






7. You can use _____________for different keywords in the same ad group.






8. This API Web Service allows advertisers to change their daily budget






9. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






10. You do not need AdWords Editor to view a file that has been _______.






11. EHowand The Guardian are examples of ______.






12. Google AdWords uses THIS to target your ads to users searching on Google






13. Prepay and postpay options depend on your ___________________






14. Offers Ability to edit multiple accounts at any time as a benefit.






15. It is possible to have your mobile ad connect users to your ______






16. Prices stated in your ad text must always be supported within _____ of your landing page.






17. The Ads Diagnostic Tool can be accessed in ____ places in your account.






18. A unique number assigned to each computer connected to the Internet.






19. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






20. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






21. Three types of conversions: Lead - ______ - Page View






22. AdWords may generate traffic _______ of your daily budget.






23. With __________ - you can create target areas of virtually any size and shape.






24. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






25. For each invoiced payment - it is possible to view your ________ broken down by campaign.






26. ROAS is an acronym for _______.






27. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


28. The most effective AdWords ad headlines ____________ to the keywords being searched.






29. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






30. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






31. Google does not consider a user's _____________ when determining whether to show your ad.






32. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






33. The format of local business ads is not the same on _______ and the Google search network.






34. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






35. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






36. It's not best to deliver key messages ____ in your video ad






37. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






38. ____________can help you keep your Quality Score high while keeping your cost low.






39. If you find that a particular site doesn't convert well over time: Use the ________ tool.






40. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






41. Google does not _______ for you when specifing other langauges.






42. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






43. The daily budget does not apply to the ____________






44. An advertiser should not always _______ with a positive profit margin.






45. It is possible to target a ____________ around your business location.






46. The _________ appears when a comment has been added.






47. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






48. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






49. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






50. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice