SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affected by the VAT tax
European Union advertisers
Billing Summary page
site under contruction
sexually explicit material
2. The My Change History tool displays changes you've made to your account in the last ___________.
increase the CPC
3 months
mgnifying glass icon
do not
3. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
highly relevant
account billing thresholds
display URL
location target
4. Your ______________does not have to be the exact same as your destination URL.
AdWords display URL
charged
quick summary
100 Ad Groups
5. This report provides the best information about your contextually targeted campaign: _____________ Report
dynamic variable
Placement Performance
edit a client's billing
Campaign
6. Google _____ charge you more than your billing threshold.
plural and singular
do not
may
keyword-based advertising
7. You can use _____________for different keywords in the same ad group.
multiple keyword matching options
Pause Conversion Tracking
My Change History tool
native language
8. This API Web Service allows advertisers to change their daily budget
many years
CampaignService
highly relevant
VAT registration numbers
9. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
sexually explicit material
Google Domain name
not available
12
10. You do not need AdWords Editor to view a file that has been _______.
good landing page
exported to CSV.
Web address
different keywords
11. EHowand The Guardian are examples of ______.
100 Ad Groups
phrase match.
one text ad per ad group
content publishers
12. Google AdWords uses THIS to target your ads to users searching on Google
0.03
keyword-based advertising
archive
advertise using the same keyword
13. Prepay and postpay options depend on your ___________________
Google's editorial policies
Account description
billing address and chosen currency
Billing Summary page
14. Offers Ability to edit multiple accounts at any time as a benefit.
AdWords display URL
local business listing
Google content network
AdWords Editor
15. It is possible to have your mobile ad connect users to your ______
do not
general
location targets
business phone
16. Prices stated in your ad text must always be supported within _____ of your landing page.
advertising charges
1-2 clicks
Keyword Grouper
include more characters
17. The Ads Diagnostic Tool can be accessed in ____ places in your account.
navigate
2
all countries and territories
one ad variation per ad group
18. A unique number assigned to each computer connected to the Internet.
IP address
2
exported to CSV.
cheap chocolate
19. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
multiple ad copies and keyword variations
automatically formats
specific sections
reactivate your account
20. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
nothing
add those variations
negative-match keyword
keyword report
21. Three types of conversions: Lead - ______ - Page View
the European Union - not including Ireland
AdWords display URL
Sign Up
potential traffic
22. AdWords may generate traffic _______ of your daily budget.
poor performing keyword
in excess
compared to your competitors
translate ad text
23. With __________ - you can create target areas of virtually any size and shape.
check
multi-point targeting
3 months
50%
24. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
developer token
pays for advertising
Site-Related Keywords
cheap chocolate
25. For each invoiced payment - it is possible to view your ________ broken down by campaign.
many years
show your ad
Excel spreadsheet
advertising charges
26. ROAS is an acronym for _______.
not profitable
content pages
return on ad spend
Quality Score
27. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. The most effective AdWords ad headlines ____________ to the keywords being searched.
campaign daily budget.
directly relate
data and graphs
Google's editorial policies
29. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
outrank
monitored and continuously modified
expanded matches
recommended budget
30. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
transaction label
until more clicks accrue
increase the CPC of a keyword
31. Google does not consider a user's _____________ when determining whether to show your ad.
content pages
not profitable
previous purchasing history
Daily budget adjustments.
32. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
directly relate
edit a client's billing
Quality Score
charged
33. The format of local business ads is not the same on _______ and the Google search network.
sign-off
monthly invoicing
identical keywords
Google Maps
34. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
own daily budget.
Ads Diagnostic Tool
in excess
VAT registration numbers
35. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
account spend
Data services
Google Maps
location target
36. It's not best to deliver key messages ____ in your video ad
30 days
wait at least 24 hours
translate ad text
late
37. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
competitors' advertisements
quick summary
highly specific ad groups
ZERO - 0
38. ____________can help you keep your Quality Score high while keeping your cost low.
2
low clickthrough rate (CTR)
add those variations
region and city targeting
39. If you find that a particular site doesn't convert well over time: Use the ________ tool.
poor performing keyword
site exclusion
not profitable
keyword-based advertising
40. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
keyword strategy
charged
Ads Diagnostic Tool
wait at least 24 hours
41. Google does not _______ for you when specifing other langauges.
translate ad text
highly relevant
after
screenscraping
42. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Inactive for search
location target
sales or conversions
AdWords display URL
43. The daily budget does not apply to the ____________
entire AdWords account
Pay-Per-Call
Buy Here
regionally targeted ads
44. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
100 Ad Groups
4
improves conversion rate
45. It is possible to target a ____________ around your business location.
VAT registration numbers
50-mile radius
negative-match keyword
find your ad on Google
46. The _________ appears when a comment has been added.
www.gmail.com
highly relevant
pushpin symbol
converting well
47. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
do not
default language preference
return on ad spend
AdWords Editor
48. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
the European Union - not including Ireland
location target
My Change History tool
Google's editorial policies
49. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
one ad variation per ad group
minimum spending level
sign-off
AdWords display URL
50. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
check
do not
sign-off
monitored and continuously modified