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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Inactive for search
online marketing agency with multiple clients
user's IP address
reactivate your account
2. For keywords that provide a strong ROI - you should ______.
My Client Center
create a new campaign
Best
increase the CPC
3. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
directly relate
San Francisco
data and graphs
sales or conversions
4. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
2 Lines and 12 to 18 Characters
new or unused keywords
higher conversions.
5. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
many years
0.03
50-mile radius
Any location in any language worldwide
6. Advertisers should not use only __________ in order to maintain consistency.
customized targeting
one text ad per ad group
cheap chocolate
Billing Summary page
7. Google does not translate _____
exported to CSV.
direct debit
Sign Up
ad text
8. Your ______________does not have to be the exact same as your destination URL.
different keywords
AdWords display URL
entire AdWords account
directly relate
9. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
highly relevant
content pages
create a new campaign
10. The ______________ provides the best possibility for high numbers of ad impressions
price
Broad match keyword matching option
archive
AdWords Editor
11. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
impressions received
do not
the European Union - not including Ireland
archive
12. A low clickthrough rate on content pages does not always indicate that your ads are ________
multiple keyword matching options
good landing page
not profitable
site exclusion
13. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
billing address and chosen currency
converting well
do not
reviewed
14. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
identical keywords
increase the CPC
Placement Performance
Static Image.
15. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
all countries and territories
confirmation email
minimum monthly amount
user's IP address
16. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
Budget Optimizer.
multiple ad copies and keyword variations
query
cmmon misspellings
17. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
impressions received
100 Ad Groups
My Change History tool
advertise using the same keyword
18. A __________ can affect the Quality Score of an entire ad group or campaign.
keyword report
One
conversion tracking
poor performing keyword
19. The quickest way to ________ - login - and password information - Logging in to the client's account.
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on line
183
20. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
optimize
keyword-targeted
territory-targeted
advertising charges
21. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
1 -000 operations
show your ad
30 days
the same as before
22. The daily spending limit for an AdWords campaign
Daily Budget
four different ways
re-submit
most relevant
23. For each invoiced payment - it is possible to view your ________ broken down by campaign.
the same as before
advertising charges
optimize
Google Domain name
24. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
1 -000 operations
increasing traffic
Ads Diagnostic Tool
add those variations
25. ______________ changes are allowed to an account in Google AdWords per month
sales or conversions
cmmon misspellings
unlimited
different
26. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
Google search results
unposted local changes
San Francisco
compared to your competitors
27. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
Data services
billing address and chosen currency
territory-targeted
one keyword per line
28. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
in excess
compared to your competitors
sign-off
29. This report provides the best information about your contextually targeted campaign: _____________ Report
different
report center
increase the CPC
Placement Performance
30. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
searches using a keyword
phrase match.
Pay-Per-Call
31. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
ad text
0.03
not profitable
mgnifying glass icon
32. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
local business ads
not profitable
monthly invoicing
all countries and territories
33. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
keyword report
Smart Pricing
customized targeting
local business ads
34. The _______________ allows you to automatically raise or lower your bids during certain time periods.
pushpin symbol
reviewed
advanced mode of ad scheduling
sign-off
35. Google _____ charge you more than your billing threshold.
may
below
price
potential traffic
36. Increasing your daily budget is not a technique for _______
AdWords postpay option
conversion tracking
wait at least 24 hours
optimizing your account
37. It is possible to have your mobile ad connect users to your ______
multiple ad copies and keyword variations
0.03
business phone
conversion tracking
38. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
Google search results
include more characters
find your ad on Google
IP address
39. The structure of an AdWords account from the top down
new or unused keywords
Account-->campaign-->ad group-->ad text-->keywords
maximum cost-per-click (CPC) bid
European Union advertisers
40. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
specific sections
content pages
pays for advertising
not profitable
41. Keywords marked ________ can still trigger ads on content network sites.
outstanding Balance
European Union advertisers
mgnifying glass icon
inactive for search
42. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
Google Domain name
not profitable
advertising charges
location targets
43. Updating the individual bids on 1 -000 keywords would equate to ________
ad text
dynamic variable
pays for advertising
1 -000 operations
44. There is no ______________ that you have to spend on Google AdWords.
US$2
Sign Up
Ads Diagnostic Tool
minimum monthly amount
45. Your ads can appear on Google only _____ you've entered valid billing information.
after
location target
25
archive
46. An advertiser should test ________ landing pages.
optimize
different
minimum spending level
Invoice Details page
47. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
placement-targeted campaign.
many years
expanded matches
smart pricing
48. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
re-submit
2
Pause Conversion Tracking
Google Domain name
49. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
identical keywords
Billing Summary page
Quality Score
50. Considered a superlative that would not be allowed in ad text without verification
quick summary
nothing
Best
2