Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






2. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






3. You can use _____________for different keywords in the same ad group.






4. Placement-targeted campaigns useful for advertisers who want to build ______________






5. The pricing model for mobile ads is either pay-per-click or ______.






6. Your ads can appear on Google only _____ you've entered valid billing information.






7. ______________ changes are allowed to an account in Google AdWords per month






8. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






9. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






10. If you create more than 15 reports - the system will automatically _______ the oldest reports.






11. AdWords may generate traffic _______ of your daily budget.






12. The most effective AdWords ad headlines ____________ to the keywords being searched.






13. Approximately w________ of Internet users use Google as their primary search engine.






14. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






15. No __________ needed when using the broad-matched keyword matching option.






16. According to punctuation policy - ________ exclamation points are allowed in your ad text






17. Considered a superlative that would not be allowed in ad text without verification






18. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






19. ____________ do not have the ability to show on the Google content network.






20. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






21. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






22. The _________ appears when a comment has been added.






23. With __________ - you can create target areas of virtually any size and shape.






24. You can view billing adjustments like invalid click credits and promotional credits on the ______.






25. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






26. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






27. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






28. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






29. The Keyword Tool is not useful in the creation process for a ____________






30. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






31. This business could best utilize region and city targeting: A flower company that only delivers to ________






32. The more _______ a keyword - the more potential traffic it has.






33. The Ads Diagnostic Tool can be accessed in ____ places in your account.






34. Google does not translate _____






35. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






36. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






37. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






38. The My Change History tool displays changes you've made to your account in the last ___________.






39. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






40. There is no ______________ that you have to spend on Google AdWords.






41. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






42. The structure of an AdWords account from the top down






43. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






44. Prices stated in your ad text must always be supported within _____ of your landing page.






45. The Report Center will only save your ____ most recent reports.






46. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






47. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






48. Can be created in both keyword-targeted and placement-targeted campaigns.






49. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






50. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.







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