Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






2. You cannot have this as a destination URL _____






3. Google ads can be targeted to___________________






4. The daily budget does not apply to the ____________






5. Advertisers who have been with AdWords for _______ should optimize their accounts.






6. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






7. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






8. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






9. Prepay and postpay options depend on your ___________________






10. An example of a call-to-action phrase






11. When a user _____________ you have included in your campaign your ads appear on Google.






12. It is possible to target a ____________ around your business location.






13. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






14. To access the ______ - click on the Reports tab.






15. If you have a CPC of $2 - you pay up to _______ for a click.






16. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






17. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






18. Advertisers should not use only __________ in order to maintain consistency.






19. The Ads Diagnostic Tool can be accessed in ____ places in your account.






20. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






21. The quickest way to ________ - login - and password information - Logging in to the client's account.

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22. You will not always be charged the ____________ you set for a keyword or ad group.






23. Google AdWords uses THIS to target your ads to users searching on Google






24. Advertisers cannot ______ between prepay and postpay at any time.






25. Three ways you can view your report: View data only - View graphs only - View _____






26. Google does not _______ for you when specifing other langauges.






27. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






28. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






29. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






30. You do not need AdWords Editor to view a file that has been _______.






31. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






32. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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33. _____________ can be a measure of advertising effectiveness.






34. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






35. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






36. Offers Ability to edit multiple accounts at any time as a benefit.






37. Placement-targeted campaigns useful for advertisers who want to build ______________






38. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






39. There are two panels in the interface. They are: _____ - Edit Panel






40. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






41. When a file is shared: ________ will be marked in purple.






42. The API operations quota is determined by: The total ______ & the nubmer of clients managed






43. The default setting for any new keyword is not this:________






44. The best next step in the client start-up process: Client approval and ______






45. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






46. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






47. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






48. ___________ is ideal for advertisers who want more control over their account.






49. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






50. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.