Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






2. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






3. Considered a superlative that would not be allowed in ad text without verification






4. You do not need AdWords Editor to view a file that has been _______.






5. Advertisers should not use only __________ in order to maintain consistency.






6. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






7. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






8. According to punctuation policy - ________ exclamation points are allowed in your ad text






9. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






10. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






11. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






12. Before you can create a local business ad - you must first create a __________ in the Local Business Center






13. The option to select a desired position for your ad.






14. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






15. This API Web Service allows advertisers to change their daily budget






16. The last line of an AdWords ad is called _____






17. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






18. If you find that a particular site doesn't convert well over time: Use the ________ tool.






19. Your ad cannot be locked out of the top position based solely on ____






20. ______________ changes are allowed to an account in Google AdWords per month






21. This business could best utilize region and city targeting: A flower company that only delivers to ________






22. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






23. An advertiser should not always _______ with a positive profit margin.






24. Google's tracking conversion tool costs _____






25. The format of local business ads is not the same on _______ and the Google search network.






26. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






27. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






28. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






29. When a file is shared: ________ will be marked in purple.






30. The My Change History tool displays changes you've made to your account in the last ___________.






31. An example of a valid display URL






32. The API operations quota is determined by: The total ______ & the nubmer of clients managed






33. ___________ is ideal for advertisers who want more control over their account.






34. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






35. A campaign's language and ________ can be edited after the campaign has been created.






36. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






37. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






38. Your ads can appear on Google only _____ you've entered valid billing information.






39. Using ___________ tends to give you fewer clicks but higher conversions.






40. Google does not _______ for you when specifing other langauges.






41. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






42. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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43. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






44. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






45. The ________ allows you to exclude sites from the Google ContentNetwork.






46. A Uniform Resource Locator (URL) is commonly known as ____






47. Google ads can be targeted to___________________






48. The best next step in the client start-up process: Client approval and ______






49. A unique number assigned to each computer connected to the Internet.






50. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.







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Can you answer 50 questions in 15 minutes?


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