Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On search result pages - Google determines your ad's rank based on _____






2. Your ads can appear on Google only _____ you've entered valid billing information.






3. The _________ appears when a comment has been added.






4. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






5. The API operations quota is determined by: The total ______ & the nubmer of clients managed






6. Your ad cannot be locked out of the top position based solely on ____






7. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






8. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






9. Affected by the VAT tax






10. An advertiser should not always _______ with a positive profit margin.






11. The Report Center will only save your ____ most recent reports.






12. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






13. There is no ______________ that you have to spend on Google AdWords.






14. Offers Ability to edit multiple accounts at any time as a benefit.






15. Keywords marked ________ can still trigger ads on content network sites.






16. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






17. Before you can create a local business ad - you must first create a __________ in the Local Business Center






18. The structure of an AdWords account from the top down






19. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






20. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






21. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






22. To pause conversion tracking - you must click the '______' button






23. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






24. When the information on a site in _________________ that relates to your ad the placement of your ads occur






25. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






26. Google AdWords uses THIS to target your ads to users searching on Google






27. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


28. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






29. ___________ is ideal for advertisers who want more control over their account.






30. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






31. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






32. This report provides the best information about your contextually targeted campaign: _____________ Report






33. It regroups keywords from one ad group into more granular ad groups.






34. The ________ allows you to exclude sites from the Google ContentNetwork.






35. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






36. It's not best to deliver key messages ____ in your video ad






37. __________ in ad text must be supported within how many clicks






38. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






39. Site Exclusion is applied at ______ level






40. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






41. Google does not translate _____






42. The My Change History tool will display changes such as ________






43. According to punctuation policy - ________ exclamation points are allowed in your ad text






44. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






45. The Keyword Tool is not useful in the creation process for a ____________






46. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






47. ____________can help you keep your Quality Score high while keeping your cost low.






48. To access the ______ - click on the Reports tab.






49. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






50. You can create a campaign without ___________.