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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
customized targeting
do not
overall keyword themes.
monthly invoicing
2. An example of a call-to-action phrase
cmmon misspellings
do not
most relevant
Buy Here
3. A campaign's language and ________ can be edited after the campaign has been created.
dynamic variable
location targets
4
inactive for search
4. Google ads can be targeted to___________________
position preference
compared to your competitors
4
Any location in any language worldwide
5. EHowand The Guardian are examples of ______.
content publishers
poor performing keyword
Site Exclusion Tool
do not
6. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
after
recommended budget
multiple keyword matching options
location targets
7. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
AdWords postpay option
one keyword per line
directly relate
delete a keyword
8. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
cheap chocolate
content publishers
find your ad on Google
in excess
9. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
poor performing keyword
billing address and chosen currency
do not
ad text
10. The default setting for any new keyword is not this:________
San Francisco
converting well
higher conversions.
phrase match.
11. Placement-targeted campaigns useful for advertisers who want to build ______________
monitored and continuously modified
Site-Related Keywords
1000 impressions
brand awareness.
12. You can create a campaign without ___________.
native language
troubleshooting checklist
posting it to your account.
report center
13. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
14. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
the same as before
2 Lines and 12 to 18 Characters
business phone
VAT registration numbers
15. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
compared to your competitors
edit a client's billing
Broad match keyword matching option
below
16. This API Web Service allows advertisers to change their daily budget
reactivate your account
CampaignService
One
keyword-targeted
17. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
navigate
placement-targeted campaign.
automatically formats
Budget Optimizer.
18. You can use multiple keyword matching options for ____________ in the same ad group
different keywords
25
AdWords display URL
minimum spending level
19. The Ads Diagnostic Tool can be accessed in ____ places in your account.
previous purchasing history
IP address
AdWords postpay option
2
20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
Google Domain name
keyword strategy
inactive for search
create a new campaign
21. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
Best
identical keywords
location target
late
22. A unique number assigned to each computer connected to the Internet.
superlative
overall keyword themes.
IP Address
switch
23. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
overall keyword themes.
multiple keyword matching options
Irish VAT rate
territory-targeted
24. The AdWords API is a good substitute for ________.
different keywords
screenscraping
Daily Budget
One
25. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
15
online marketing agency with multiple clients
Exact match keyword
switch
26. It's not best to deliver key messages ____ in your video ad
brand awareness.
late
conversion tracking
higher conversions.
27. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. When a user _____________ you have included in your campaign your ads appear on Google.
outrank
not profitable
pushpin symbol
searches using a keyword
29. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
cheap chocolate
VAT registration numbers
sales or conversions
overall keyword themes.
30. The Report Center will only save your ____ most recent reports.
15
highly relevant
increase the CPC of a keyword
Site Exclusion Tool
31. Position preference works with the _______
increasing traffic
Budget Optimizer.
pushpin symbol
default language preference
32. The daily spending limit for an AdWords campaign
advertising charges
Daily Budget
smart pricing
50%
33. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
site exclusion
ad position
San Francisco
Ads Diagnostic Tool
34. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
IP address
minimum spending level
25
highly specific ad groups
35. If you create more than 15 reports - the system will automatically _______ the oldest reports.
3 months
My Change History tool
low clickthrough rate (CTR)
archive
36. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
outrank
report center
AdWords postpay option
0.03
37. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
user's IP address
measurable results
increasing traffic
placement-targeted campaign.
38. It is possible to target a ____________ around your business location.
default language preference
account spend
transaction label
50-mile radius
39. Can be created in both keyword-targeted and placement-targeted campaigns.
Static Image.
12
image ads
dynamic variable
40. There are two panels in the interface. They are: _____ - Edit Panel
25
wait at least 24 hours
default language preference
Data View
41. You can view billing adjustments like invalid click credits and promotional credits on the ______.
Invoice Details page
converting well
Best
Quality Score
42. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
monthly invoicing
Quality Score
in excess
potential traffic
43. You can save your report within your _______ to view later.
potential traffic
Daily Budget
online marketing agency with multiple clients
AdWords account
44. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
account billing thresholds
Invoice Details page
IP address
45. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
higher conversions.
good landing page
0.03
46. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
cmmon misspellings
The Traffic Estimator Tool
online marketing agency with multiple clients
4
47. A Uniform Resource Locator (URL) is commonly known as ____
Web address
AdWords account
create a new campaign
specific sections
48. When the information on a site in _________________ that relates to your ad the placement of your ads occur
punctuation
Exact match keyword
minimum monthly amount
Google content network
49. Prices stated in your ad text must always be supported within _____ of your landing page.
European Union advertisers
all countries and territories
CampaignService
1-2 clicks
50. Considered a superlative that would not be allowed in ad text without verification
My Client Center
Placement Performance
Best
smart pricing