Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






2. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






3. The format of local business ads is not the same on _______ and the Google search network.






4. Google does not _______ for you when specifing other langauges.






5. Can be created in both keyword-targeted and placement-targeted campaigns.






6. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






7. Increasing your daily budget is not a technique for _______






8. It's not best to deliver key messages ____ in your video ad






9. According to punctuation policy - ________ exclamation points are allowed in your ad text






10. For keywords that provide a strong ROI - you should ______.






11. Three ways you can view your report: View data only - View graphs only - View _____






12. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






13. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






14. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






15. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






16. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






17. It regroups keywords from one ad group into more granular ad groups.






18. Affected by the VAT tax






19. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


20. ___________ is ideal for advertisers who want more control over their account.






21. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






22. A unique number assigned to each computer connected to the Internet.






23. Creating ____________ allows you to create ads that most accurately promote what you're selling






24. An advertiser should test ________ landing pages.






25. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






26. A combination of letters and/or numbers that identify your AdWords API activity.






27. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






28. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






29. Updating the individual bids on 1 -000 keywords would equate to ________






30. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






31. _____________ can be a measure of advertising effectiveness.






32. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






33. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






34. A Uniform Resource Locator (URL) is commonly known as ____






35. Prices stated in your ad text must always be supported within _____ of your landing page.






36. You do not need AdWords Editor to view a file that has been _______.






37. Prepay and postpay options depend on your ___________________






38. For each invoiced payment - it is possible to view your ________ broken down by campaign.






39. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






40. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






41. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






42. Google does not consider a user's _____________ when determining whether to show your ad.






43. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






44. Once an ad campaign is created it should be ______________ for best results.






45. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






46. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






47. Each AdWords campaign has its____________






48. The more _______ a keyword - the more potential traffic it has.






49. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






50. The 'Other' _________ does not allow you to track how many pages a user has viewed.