Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating ____________ allows you to create ads that most accurately promote what you're selling






2. Your ads can appear on Google only _____ you've entered valid billing information.






3. Updating the individual bids on 1 -000 keywords would equate to ________






4. Affected by the VAT tax






5. To indicate a keyword as an exact match - ___________ should be used.






6. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






7. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






8. Advertisers cannot ______ between prepay and postpay at any time.






9. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






11. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






12. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






13. When a user _____________ you have included in your campaign your ads appear on Google.






14. The last line of an AdWords ad is called _____






15. Site Exclusion is applied at ______ level






16. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






17. This report provides the best information about your contextually targeted campaign: _____________ Report






18. ROAS is an acronym for _______.






19. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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20. Exact match tends to give you fewer clicks but ________






21. To pause conversion tracking - you must click the '______' button






22. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






23. Google allows certain __________ or variations of words in ad tex






24. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






25. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






26. The 'Other' _________ does not allow you to track how many pages a user has viewed.






27. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






28. It regroups keywords from one ad group into more granular ad groups.






29. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






30. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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31. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






32. An advertiser should not always _______ with a positive profit margin.






33. Considering a user's IP address is not the only method Google uses to show )______________






34. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






35. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






36. Google _____ charge you more than your billing threshold.






37. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






38. You can save your report within your _______ to view later.






39. For each invoiced payment - it is possible to view your ________ broken down by campaign.






40. When the information on a site in _________________ that relates to your ad the placement of your ads occur






41. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






43. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






44. Once an ad campaign is created it should be ______________ for best results.






45. A Uniform Resource Locator (URL) is commonly known as ____






46. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






47. An effective strategy for creating contextually targeted campaigns: Create ____________






48. Before you can create a local business ad - you must first create a __________ in the Local Business Center






49. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






50. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs