Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






2. It is possible to have your mobile ad connect users to your ______






3. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






4. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






5. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






6. Three ways you can view your report: View data only - View graphs only - View _____






7. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






8. You can save your report within your _______ to view later.






9. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






10. Each AdWords campaign has its____________






11. A unique number assigned to each computer connected to the Internet.






12. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






13. The API operations quota is determined by: The total ______ & the nubmer of clients managed






14. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


15. The Report Center will only save your ____ most recent reports.






16. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






17. A combination of letters and/or numbers that identify your AdWords API activity.






18. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






19. This business could best utilize region and city targeting: A flower company that only delivers to ________






20. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






21. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






22. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






23. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






24. To indicate a keyword as an exact match - ___________ should be used.






25. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






26. The Ads Diagnostic Tool can be accessed in ____ places in your account.






27. Advertisers should not use only __________ in order to maintain consistency.






28. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






29. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






30. Advertisers who have been with AdWords for _______ should optimize their accounts.






31. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






32. A unique number assigned to each computer connected to the Internet.






33. Affected by the VAT tax






34. Updating the individual bids on 1 -000 keywords would equate to ________






35. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






36. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






37. Before you can create a local business ad - you must first create a __________ in the Local Business Center






38. AdWords may generate traffic _______ of your daily budget.






39. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






40. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






41. For each invoiced payment - it is possible to view your ________ broken down by campaign.






42. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






43. A low clickthrough rate on content pages does not always indicate that your ads are ________






44. If you create more than 15 reports - the system will automatically _______ the oldest reports.






45. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






46. Placement-targeted ads compete with _______ ads.






47. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






48. The daily budget does not apply to the ____________






49. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






50. Using ___________ tends to give you fewer clicks but higher conversions.