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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers cannot ______ between prepay and postpay at any time.
content pages
Budget Optimizer.
AdWords Standard Edition
switch
2. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
superlative
CampaignService
Pause Conversion Tracking
direct debit
3. Creating ____________ allows you to create ads that most accurately promote what you're selling
outrank
highly specific ad groups
most relevant
phrase match.
4. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
IP Address
unlimited
0.85
5. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
troubleshooting checklist
quick summary
local business ads
ad text
6. Google ads can be targeted to___________________
Any location in any language worldwide
Pay-Per-Call
0.03
screenscraping
7. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
monthly invoicing
good landing page
charged
reviewed
8. Prepay and postpay options depend on your ___________________
billing address and chosen currency
pushpin symbol
negative-match keyword
mgnifying glass icon
9. It is possible to target a ____________ around your business location.
smart pricing
maximum cost-per-click (CPC) bid
Brackets [ ]
50-mile radius
10. To access the AdWords API - advertisers must have a ________ account.
My Client Center
mgnifying glass icon
entire AdWords account
direct debit
11. ROAS is an acronym for _______.
automatically formats
return on ad spend
placement-targeted campaign.
not profitable
12. Before you can create a local business ad - you must first create a __________ in the Local Business Center
local business listing
below
Daily Budget
most relevant
13. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
outstanding Balance
Account description
AdWords Standard Edition
competitors
14. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
compared to your competitors
Site-Related Keywords
4
punctuation
15. The most effective AdWords ad headlines ____________ to the keywords being searched.
competitors
campaign daily budget.
outstanding Balance
directly relate
16. A campaign's language and ________ can be edited after the campaign has been created.
location targets
potential traffic
Keyword Quality Score & CPC Bid
data and graphs
17. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
Campaign
until more clicks accrue
Budget Optimizer.
minimum monthly amount
18. Direct debit is ________ to all advertisers around the world.
Exact match keyword
re-submit
not available
increasing traffic
19. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
30 days
directly relate
Broad match keyword matching option
expanded matches
20. An effective strategy for creating contextually targeted campaigns: Create ____________
sexually explicit material
overall keyword themes.
Best
multi-point targeting
21. Keywords marked ________ can still trigger ads on content network sites.
general
inactive for search
mgnifying glass icon
many years
22. You can use _____________for different keywords in the same ad group.
query
Data services
Static Image.
multiple keyword matching options
23. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
mgnifying glass icon
position preference
Google Maps
keyword strategy
24. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Daily budget adjustments.
include more characters
direct debit
content publishers
25. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
sign-off
content publishers
ad position
searches using a keyword
26. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
US$2
1-2 clicks
territory-targeted
ZERO - 0
27. Three ways you can view your report: View data only - View graphs only - View _____
find your ad on Google
data and graphs
return on ad spend
poor performing keyword
28. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
dynamic variable
My Change History tool
ad copies
Exact match keyword
29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
Static Image.
50%
Google search results
30. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
one ad variation per ad group
Web address
the same as before
15
31. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
navigate
San Francisco
add those variations
0.85
32. If you find that a particular site doesn't convert well over time: Use the ________ tool.
edit a client's billing
confirmation email
www.gmail.com
site exclusion
33. ____________ do not have the ability to show on the Google content network.
specific sections
Invoice Details page
local business ads
15
34. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
good landing page
Google's editorial policies
local business ads
one text ad per ad group
35. Advertisers should not use only __________ in order to maintain consistency.
one text ad per ad group
local business ads
multiple ad copies and keyword variations
Smart Pricing
36. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
image ads
0.85
AdWords postpay option
interested in your product or service
37. Approximately w________ of Internet users use Google as their primary search engine.
50%
Data services
keyword strategy
exported to CSV.
38. The AdWords API is a good substitute for ________.
screenscraping
brand awareness.
minimum spending level
data and graphs
39. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
measurable results
CreativeService
0.03
converting well
40. Once an ad campaign is created it should be ______________ for best results.
monitored and continuously modified
Any location in any language worldwide
below
Daily budget adjustments.
41. Google's tracking conversion tool costs _____
territory-targeted
nothing
cmmon misspellings
impressions received
42. Placement-targeted campaigns useful for advertisers who want to build ______________
position preference
brand awareness.
12
exported to CSV.
43. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
Pay-Per-Call
Data services
2
25
44. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
searches using a keyword
region and city targeting
4
good landing page
45. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
AdWords account
do not
default language preference
until more clicks accrue
46. A __________ can affect the Quality Score of an entire ad group or campaign.
interested in your product or service
four different ways
poor performing keyword
native language
47. The _________ appears when a comment has been added.
account billing thresholds
pushpin symbol
1000 impressions
low clickthrough rate (CTR)
48. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
Google Domain name
pays for advertising
may
posting it to your account.
49. An advertiser should test ________ landing pages.
different
image ads
show your ad
compared to your competitors
50. Considered a superlative that would not be allowed in ad text without verification
previous purchasing history
Best
site exclusion
low clickthrough rate (CTR)