Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






2. Three ways you can view your report: View data only - View graphs only - View _____






3. Direct debit is ________ to all advertisers around the world.






4. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






5. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






6. You can use _____________for different keywords in the same ad group.






7. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






8. Google ads can be targeted to___________________






9. The daily spending limit for an AdWords campaign






10. The pricing model for mobile ads is either pay-per-click or ______.






11. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






12. The API operations quota is determined by: The total ______ & the nubmer of clients managed






13. This API Service advertisers should use to create new ads.






14. Can be created in both keyword-targeted and placement-targeted campaigns.






15. A low clickthrough rate on content pages does not always indicate that your ads are ________






16. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






17. To access the ______ - click on the Reports tab.






18. When a file is shared: ________ will be marked in purple.






19. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






20. On search result pages - Google determines your ad's rank based on _____






21. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






22. This business could best utilize region and city targeting: A flower company that only delivers to ________






23. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






24. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






25. Google does not _______ for you when specifing other langauges.






26. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






27. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






28. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






29. Placement-targeted ads compete with _______ ads.






30. The format of local business ads is not the same on _______ and the Google search network.






31. A campaign's language and ________ can be edited after the campaign has been created.






32. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






33. A combination of letters and/or numbers that identify your AdWords API activity.






34. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






35. Increasing your daily budget is not a technique for _______






36. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






37. Google allows two or more of your clients to ____________ - provided they have separate accounts.






38. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






39. For keywords that provide a strong ROI - you should ______.






40. Google AdWords uses THIS to target your ads to users searching on Google






41. You cannot have this as a destination URL _____






42. You can create a campaign without ___________.






43. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






44. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






45. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






46. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






47. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






48. __________ in ad text must be supported within how many clicks






49. The default setting for any new keyword is not this:________






50. Three things are displayed in the dashboard report: Start and end date - Budget - ___________