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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Uniform Resource Locator (URL) is commonly known as ____
territory-targeted
Web address
not available
in excess
2. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
sales or conversions
plural and singular
territory-targeted
Google's editorial policies
3. Can be created in both keyword-targeted and placement-targeted campaigns.
sign-off
Ads Diagnostic Tool
location targets
image ads
4. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
charged
developer token
CreativeService
Billing Summary page
5. In general - including the price of a product in the ad text __________
improves conversion rate
different
not profitable
pop-up on the landing page
6. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
ad text
sales or conversions
Static Image.
low clickthrough rate (CTR)
7. You do not need AdWords Editor to view a file that has been _______.
compared to your competitors
exported to CSV.
phrase match.
brand awareness.
8. When a file is shared: ________ will be marked in purple.
keyword report
unposted local changes
1000 impressions
AdWords Standard Edition
9. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
until more clicks accrue
Site Exclusion Tool
Data services
superlative
10. It regroups keywords from one ad group into more granular ad groups.
VAT registration numbers
Keyword Grouper
check
not profitable
11. ____________ do not have the ability to show on the Google content network.
local business ads
AdWords Editor
image ads
report center
12. A combination of letters and/or numbers that identify your AdWords API activity.
after
developer token
the European Union - not including Ireland
Invoice Details page
13. Prices stated in your ad text must always be supported within _____ of your landing page.
regionally targeted ads
1-2 clicks
expanded matches
Best
14. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
AdWords account
one text ad per ad group
four different ways
re-submit
15. To access the ______ - click on the Reports tab.
report center
conversion tracking
Excel spreadsheet
European Union advertisers
16. This AdWords ad serving option will show your higher performing ad more often.
dynamic variable
increase the CPC
optimize
AdWords Editor
17. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
Quality Score
user's IP address
San Francisco
not profitable
18. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
ZERO - 0
searches using a keyword
find your ad on Google
query
19. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
recommended budget
brand awareness.
include more characters
one keyword per line
20. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
may
Google Domain name
do not
multiple ad copies and keyword variations
21. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
22. Your ______________does not have to be the exact same as your destination URL.
Daily budget adjustments.
content pages
Broad match keyword matching option
AdWords display URL
23. An advertiser should test ________ landing pages.
recommended budget
optimize
different
account billing thresholds
24. Google allows two or more of your clients to ____________ - provided they have separate accounts.
Account-->campaign-->ad group-->ad text-->keywords
advertise using the same keyword
Daily Budget
data and graphs
25. The Report Center will only save your ____ most recent reports.
15
add those variations
Static Image.
navigate
26. If you create more than 15 reports - the system will automatically _______ the oldest reports.
Smart Pricing
pop-up on the landing page
archive
Pay-Per-Call
27. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
not profitable
50-mile radius
0.03
cheap chocolate
28. Using ___________ tends to give you fewer clicks but higher conversions.
Exact match keyword
edit a client's billing
do not
Data services
29. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
competitors' advertisements
pays for advertising
direct debit
add those variations
30. You can save your report within your _______ to view later.
My Client Center
AdWords account
converting well
one keyword per line
31. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
Daily budget adjustments.
minimum spending level
not profitable
32. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
50%
reviewed
highly relevant
Site Exclusion Tool
33. Position preference works with the _______
Budget Optimizer.
data and graphs
measurable results
developer token
34. The Ads Diagnostic Tool can be accessed in ____ places in your account.
in excess
wait at least 24 hours
AdWords Editor
2
35. You can use _____________for different keywords in the same ad group.
Data services
multiple keyword matching options
all countries and territories
50-mile radius
36. No __________ needed when using the broad-matched keyword matching option.
European Union advertisers
monthly invoicing
conversion tracking
punctuation
37. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
1000 impressions
competitors
The Traffic Estimator Tool
report center
38. Offers Ability to edit multiple accounts at any time as a benefit.
My Client Center
query
AdWords Editor
Pause Conversion Tracking
39. A __________ can affect the Quality Score of an entire ad group or campaign.
Keyword Quality Score & CPC Bid
phrase match.
poor performing keyword
account spend
40. Three ways you can view your report: View data only - View graphs only - View _____
VAT registration numbers
late
optimize
data and graphs
41. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
minimum spending level
pop-up on the landing page
Sign Up
Account-->campaign-->ad group-->ad text-->keywords
42. To indicate a keyword as an exact match - ___________ should be used.
entire AdWords account
Google search results
Google's editorial policies
Brackets [ ]
43. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
cheap chocolate
online marketing agency with multiple clients
reactivate your account
plural and singular
44. Direct debit is ________ to all advertisers around the world.
European Union advertisers
nothing
not profitable
not available
45. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
ad copies
account billing thresholds
AdWords postpay option
keyword report
46. The best next step in the client start-up process: Client approval and ______
sign-off
keyword-targeted
Billing Summary page
translate ad text
47. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
identical keywords
display URL
user's IP address
My Change History tool
48. Google does not translate _____
inactive for search
ad text
competitors' advertisements
unlimited
49. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
15
keyword strategy
Account description
show your ad
50. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
include more characters
until more clicks accrue
4
0.85