Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers cannot ______ between prepay and postpay at any time.






2. The ______________ provides the best possibility for high numbers of ad impressions






3. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






4. Creating ____________ allows you to create ads that most accurately promote what you're selling






5. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






6. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






7. The My Change History tool displays changes you've made to your account in the last ___________.






8. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






9. The more _______ a keyword - the more potential traffic it has.






10. Advertisers who have been with AdWords for _______ should optimize their accounts.






11. If you have a CPC of $2 - you pay up to _______ for a click.






12. Your ads can appear on Google only _____ you've entered valid billing information.






13. Considered a superlative that would not be allowed in ad text without verification






14. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






15. Considering a user's IP address is not the only method Google uses to show )______________






16. To indicate a keyword as an exact match - ___________ should be used.






17. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






18. When the information on a site in _________________ that relates to your ad the placement of your ads occur






19. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






20. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






21. ___________ is ideal for advertisers who want more control over their account.






22. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






23. Google allows certain __________ or variations of words in ad tex






24. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






25. The quickest way to ________ - login - and password information - Logging in to the client's account.

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26. When a user _____________ you have included in your campaign your ads appear on Google.






27. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






28. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






29. No __________ needed when using the broad-matched keyword matching option.






30. Google does not translate _____






31. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






32. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






33. ______________ changes are allowed to an account in Google AdWords per month






34. Direct debit is ________ to all advertisers around the world.






35. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






36. A __________ can affect the Quality Score of an entire ad group or campaign.






37. Offers Ability to edit multiple accounts at any time as a benefit.






38. The daily spending limit for an AdWords campaign






39. It's not best to deliver key messages ____ in your video ad






40. Placement-targeted ads compete with _______ ads.






41. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






42. Updating the individual bids on 1 -000 keywords would equate to ________






43. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






44. It is possible to target a ____________ around your business location.






45. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






46. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






47. To access the ______ - click on the Reports tab.






48. EHowand The Guardian are examples of ______.






49. Approximately w________ of Internet users use Google as their primary search engine.






50. Position preference works with the _______