Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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2. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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3. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






4. Approximately w________ of Internet users use Google as their primary search engine.






5. To pause conversion tracking - you must click the '______' button






6. ___________ is ideal for advertisers who want more control over their account.






7. This API Web Service allows advertisers to change their daily budget






8. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






9. Prices stated in your ad text must always be supported within _____ of your landing page.






10. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






11. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






12. The format of local business ads is not the same on _______ and the Google search network.






13. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






14. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






15. Your ______________does not have to be the exact same as your destination URL.






16. ROAS is an acronym for _______.






17. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






18. The API operations quota is determined by: The total ______ & the nubmer of clients managed






19. There is no ______________ that you have to spend on Google AdWords.






20. In general - including the price of a product in the ad text __________






21. With __________ - you can create target areas of virtually any size and shape.






22. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






23. EHowand The Guardian are examples of ______.






24. The daily spending limit for an AdWords campaign






25. When a user _____________ you have included in your campaign your ads appear on Google.






26. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






27. Direct debit is ________ to all advertisers around the world.






28. If you have a CPC of $2 - you pay up to _______ for a click.






29. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






30. It is possible to have your mobile ad connect users to your ______






31. An example of a valid display URL






32. ____________can help you keep your Quality Score high while keeping your cost low.






33. The _______________ allows you to automatically raise or lower your bids during certain time periods.






34. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






35. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






36. A Uniform Resource Locator (URL) is commonly known as ____






37. According to punctuation policy - ________ exclamation points are allowed in your ad text






38. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






39. This AdWords ad serving option will show your higher performing ad more often.






40. Using ___________ tends to give you fewer clicks but higher conversions.






41. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






42. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






43. Considering a user's IP address is not the only method Google uses to show )______________






44. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






45. Affected by the VAT tax






46. You cannot have this as a destination URL _____






47. You can view billing adjustments like invalid click credits and promotional credits on the ______.






48. The AdWords API is a good substitute for ________.






49. Considered a superlative that would not be allowed in ad text without verification






50. You can use _____________for different keywords in the same ad group.