Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






2. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






3. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






4. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






5. Affected by the VAT tax






6. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






7. In general - including the price of a product in the ad text __________






8. An example of a call-to-action phrase






9. AdWords may generate traffic _______ of your daily budget.






10. Your ads can appear on Google only _____ you've entered valid billing information.






11. Before you can create a local business ad - you must first create a __________ in the Local Business Center






12. An effective strategy for creating contextually targeted campaigns: Create ____________






13. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






14. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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15. A __________ can affect the Quality Score of an entire ad group or campaign.






16. You can save your report within your _______ to view later.






17. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






18. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






19. The ______________ provides the best possibility for high numbers of ad impressions






20. _____________ can be a measure of advertising effectiveness.






21. Google ads can be targeted to___________________






22. When a user _____________ you have included in your campaign your ads appear on Google.






23. Three types of conversions: Lead - ______ - Page View






24. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






25. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






26. The _________ appears when a comment has been added.






27. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






28. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






29. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






30. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






31. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






32. Prices stated in your ad text must always be supported within _____ of your landing page.






33. Prepay and postpay options depend on your ___________________






34. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






35. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






36. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






37. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






38. This report provides the best information about your contextually targeted campaign: _____________ Report






39. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






40. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






41. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






42. An advertiser should test ________ landing pages.






43. To pause conversion tracking - you must click the '______' button






44. Placement-targeted ads compete with _______ ads.






45. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






46. Exact match tends to give you fewer clicks but ________






47. The format of local business ads is not the same on _______ and the Google search network.






48. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






49. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






50. A unique number assigned to each computer connected to the Internet.