Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






2. The option to select a desired position for your ad.






3. There are two panels in the interface. They are: _____ - Edit Panel






4. You can create a campaign without ___________.






5. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






6. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






7. This API Web Service allows advertisers to change their daily budget






8. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






9. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






10. If you find that a particular site doesn't convert well over time: Use the ________ tool.






11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






12. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






13. The _______________ allows you to automatically raise or lower your bids during certain time periods.






14. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






15. A combination of letters and/or numbers that identify your AdWords API activity.






16. Three types of conversions: Lead - ______ - Page View






17. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






18. According to punctuation policy - ________ exclamation points are allowed in your ad text






19. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






21. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






22. Your ads can appear on Google only _____ you've entered valid billing information.






23. The format of local business ads is not the same on _______ and the Google search network.






24. Placement-targeted campaigns do not offer the ability to ________ in text ads.






25. The most effective AdWords ad headlines ____________ to the keywords being searched.






26. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






27. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






28. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






29. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






30. ______________ changes are allowed to an account in Google AdWords per month






31. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






32. This business could best utilize region and city targeting: A flower company that only delivers to ________






33. Google allows two or more of your clients to ____________ - provided they have separate accounts.






34. ___________ is ideal for advertisers who want more control over their account.






35. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






36. Google does not _______ for you when specifing other langauges.






37. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






38. AdWords may generate traffic _______ of your daily budget.






39. You cannot have this as a destination URL _____






40. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






41. The _________ appears when a comment has been added.






42. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






43. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






44. An effective strategy for creating contextually targeted campaigns: Create ____________






45. When a user _____________ you have included in your campaign your ads appear on Google.






46. _____________ can be a measure of advertising effectiveness.






47. To pause conversion tracking - you must click the '______' button






48. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






49. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






50. It is possible to have your mobile ad connect users to your ______