Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ad cannot be locked out of the top position based solely on ____






2. Three ways you can view your report: View data only - View graphs only - View _____






3. You cannot have this as a destination URL _____






4. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






5. Can be created in both keyword-targeted and placement-targeted campaigns.






6. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






7. The pricing model for mobile ads is either pay-per-click or ______.






8. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






9. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






10. The Report Center will only save your ____ most recent reports.






11. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






12. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






13. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






14. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






15. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






16. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






17. The last line of an AdWords ad is called _____






18. The Keyword Tool is not useful in the creation process for a ____________






19. In general - including the price of a product in the ad text __________






20. Advertisers should not use only __________ in order to maintain consistency.






21. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






22. The My Change History tool displays changes you've made to your account in the last ___________.






23. No __________ needed when using the broad-matched keyword matching option.






24. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






25. Google allows certain __________ or variations of words in ad tex






26. According to punctuation policy - ________ exclamation points are allowed in your ad text






27. Updating the individual bids on 1 -000 keywords would equate to ________






28. Advertisers cannot ______ between prepay and postpay at any time.






29. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






30. A unique number assigned to each computer connected to the Internet.






31. You can view billing adjustments like invalid click credits and promotional credits on the ______.






32. Google does not _______ for you when specifing other langauges.






33. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






34. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






35. Google does not consider a user's _____________ when determining whether to show your ad.






36. The quickest way to ________ - login - and password information - Logging in to the client's account.

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37. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






38. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






39. The ______________ provides the best possibility for high numbers of ad impressions






40. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






41. If you find that a particular site doesn't convert well over time: Use the ________ tool.






42. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






43. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






44. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






45. For placement-targeted campaigns - it is possible to target only ______ of a website.






46. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






47. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






48. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






49. __________ in ad text must be supported within how many clicks






50. Direct debit is ________ to all advertisers around the world.