Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






2. A unique number assigned to each computer connected to the Internet.






3. Your ads can appear on Google only _____ you've entered valid billing information.






4. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






5. You can use multiple keyword matching options for ____________ in the same ad group






6. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






7. Updating the individual bids on 1 -000 keywords would equate to ________






8. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






9. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






10. This API Service advertisers should use to create new ads.






11. The My Change History tool will display changes such as ________






12. A campaign's language and ________ can be edited after the campaign has been created.






13. To access the ______ - click on the Reports tab.






14. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






15. The quickest way to ________ - login - and password information - Logging in to the client's account.

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16. Google AdWords uses THIS to target your ads to users searching on Google






17. The ________ allows you to exclude sites from the Google ContentNetwork.






18. Exact match tends to give you fewer clicks but ________






19. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






20. The format of local business ads is not the same on _______ and the Google search network.






21. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






22. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






23. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






24. You can view billing adjustments like invalid click credits and promotional credits on the ______.






25. The Report Center will only save your ____ most recent reports.






26. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






27. Site Exclusion is applied at ______ level






28. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






29. Google does not consider a user's _____________ when determining whether to show your ad.






30. Google _____ charge you more than your billing threshold.






31. AdWords may generate traffic _______ of your daily budget.






32. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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33. The Keyword Tool is not useful in the creation process for a ____________






34. The AdWords API is a good substitute for ________.






35. An example of a call-to-action phrase






36. Creating ____________ allows you to create ads that most accurately promote what you're selling






37. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






38. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






39. An advertiser should not immediately _________ with a lower CPC than value per click.






40. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






41. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






42. An example of a valid display URL






43. If you create more than 15 reports - the system will automatically _______ the oldest reports.






44. A __________ can affect the Quality Score of an entire ad group or campaign.






45. Considering a user's IP address is not the only method Google uses to show )______________






46. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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47. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






48. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






49. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






50. For placement-targeted campaigns - it is possible to target only ______ of a website.