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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A combination of letters and/or numbers that identify your AdWords API activity.
developer token
below
sexually explicit material
one text ad per ad group
2. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
advertising charges
pop-up on the landing page
highly specific ad groups
check
3. Offers Ability to edit multiple accounts at any time as a benefit.
AdWords Editor
increase the CPC of a keyword
www.gmail.com
different keywords
4. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
competitors' advertisements
new or unused keywords
the same as before
5. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
reviewed
measurable results
50-mile radius
show your ad
6. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
may
superlative
My Client Center
display URL
7. The My Change History tool displays changes you've made to your account in the last ___________.
screenscraping
show your ad
Data View
3 months
8. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
increasing traffic
location target
return on ad spend
add those variations
9. ______________ changes are allowed to an account in Google AdWords per month
keyword report
unlimited
Daily Budget
smart pricing
10. In general - including the price of a product in the ad text __________
improves conversion rate
different keywords
AdWords Editor
developer token
11. You cannot have this as a destination URL _____
site under contruction
expanded matches
Smart Pricing
show your ad
12. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
Keyword Grouper
Budget Optimizer.
site under contruction
13. Approximately w________ of Internet users use Google as their primary search engine.
after
multiple ad copies and keyword variations
50%
unlimited
14. No __________ needed when using the broad-matched keyword matching option.
converting well
inactive for search
punctuation
Daily Budget
15. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
competitors
navigate
wait at least 24 hours
superlative
16. If you create more than 15 reports - the system will automatically _______ the oldest reports.
poor performing keyword
archive
2 Lines and 12 to 18 Characters
Billing Summary page
17. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
ad text
user's IP address
increasing traffic
overall keyword themes.
18. The daily spending limit for an AdWords campaign
negative-match keyword
optimize
keyword-based advertising
Daily Budget
19. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
one ad variation per ad group
native language
create a new campaign
2 Lines and 12 to 18 Characters
21. The My Change History tool will display changes such as ________
Daily budget adjustments.
unposted local changes
re-submit
different
22. __________ in ad text must be supported within how many clicks
competitors' advertisements
not profitable
15
Free offers
23. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
potential traffic
Irish VAT rate
not profitable
location target
24. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
native language
low clickthrough rate (CTR)
in excess
content publishers
25. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
highly specific ad groups
account billing thresholds
own daily budget.
Web address
26. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
Pause Conversion Tracking
dynamic variable
navigate
27. For keywords that provide a strong ROI - you should ______.
Buy Here
50%
maximum cost-per-click (CPC) bid
increase the CPC
28. The best next step in the client start-up process: Client approval and ______
screenscraping
expanded matches
sign-off
AdWords Standard Edition
29. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
pays for advertising
different keywords
in excess
30. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
Quality Score
4
0.03
edit a client's billing
31. The AdWords API is a good substitute for ________.
superlative
screenscraping
create a new campaign
the same as before
32. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
site exclusion
online marketing agency with multiple clients
below
increasing traffic
33. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
Ads Diagnostic Tool
optimize
punctuation
34. The API operations quota is determined by: The total ______ & the nubmer of clients managed
Site-Related Keywords
cmmon misspellings
account spend
edit a client's billing
35. Creating ____________ allows you to create ads that most accurately promote what you're selling
low clickthrough rate (CTR)
highly relevant
increase the CPC of a keyword
highly specific ad groups
36. Google does not _______ for you when specifing other langauges.
CampaignService
translate ad text
transaction label
Placement Performance
37. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
interested in your product or service
overall keyword themes.
highly specific ad groups
ad position
38. The default setting for any new keyword is not this:________
minimum monthly amount
pays for advertising
phrase match.
all countries and territories
39. Increasing your daily budget is not a technique for _______
superlative
cheap chocolate
default language preference
optimizing your account
40. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
business phone
quick summary
www.gmail.com
content pages
41. On search result pages - Google determines your ad's rank based on _____
data and graphs
15
conversion tracking
Keyword Quality Score & CPC Bid
42. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
troubleshooting checklist
monthly invoicing
do not
AdWords Editor
43. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
pushpin symbol
keyword strategy
Placement Performance
return on ad spend
44. The format of local business ads is not the same on _______ and the Google search network.
return on ad spend
Google Maps
1 -000 operations
1000 impressions
45. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
campaign daily budget.
late
report center
Google Domain name
46. The last line of an AdWords ad is called _____
most relevant
3 months
50-mile radius
display URL
47. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
reactivate your account
Static Image.
The Traffic Estimator Tool
punctuation
48. The more _______ a keyword - the more potential traffic it has.
general
many years
phrase match.
maximum cost-per-click (CPC) bid
49. Can be created in both keyword-targeted and placement-targeted campaigns.
multiple keyword matching options
0.85
image ads
nothing
50. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
AdWords account
superlative
late
confirmation email