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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Considering a user's IP address is not the only method Google uses to show )______________
Daily budget adjustments.
converting well
find your ad on Google
regionally targeted ads
2. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
low clickthrough rate (CTR)
Static Image.
Excel spreadsheet
location target
3. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
territory-targeted
Billing Summary page
Google Domain name
site exclusion
4. The default setting for any new keyword is not this:________
phrase match.
site exclusion
good landing page
one text ad per ad group
5. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
content publishers
AdWords Editor
Google's editorial policies
4
6. The 'Other' _________ does not allow you to track how many pages a user has viewed.
transaction label
2 Lines and 12 to 18 Characters
default language preference
advertise using the same keyword
7. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Smart Pricing
in excess
compared to your competitors
50-mile radius
8. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
Sign Up
billing address and chosen currency
sales or conversions
all countries and territories
9. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
10. A combination of letters and/or numbers that identify your AdWords API activity.
not profitable
negative-match keyword
phrase match.
developer token
11. This report provides the best information about your contextually targeted campaign: _____________ Report
entire AdWords account
Placement Performance
posting it to your account.
not profitable
12. For each invoiced payment - it is possible to view your ________ broken down by campaign.
www.gmail.com
advertising charges
advanced mode of ad scheduling
quick summary
13. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
different keywords
25
Site Exclusion Tool
Google's editorial policies
14. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
Exact match keyword
15
the European Union - not including Ireland
automatically formats
15. The last line of an AdWords ad is called _____
region and city targeting
Google content network
display URL
delete a keyword
16. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
re-submit
Invoice Details page
competitors
17. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
Google Maps
cheap chocolate
2
expanded matches
18. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
one keyword per line
One
conversion tracking
searches using a keyword
19. Approximately w________ of Internet users use Google as their primary search engine.
IP address
Smart Pricing
local business ads
50%
20. Increasing your daily budget is not a technique for _______
automatically formats
until more clicks accrue
optimizing your account
Any location in any language worldwide
21. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
converting well
highly specific ad groups
VAT registration numbers
Invoice Details page
22. Three ways you can view your report: View data only - View graphs only - View _____
recommended budget
exported to CSV.
Sign Up
data and graphs
23. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
re-submit
mgnifying glass icon
negative-match keyword
outrank
24. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
optimize
after
30 days
superlative
25. Before you can create a local business ad - you must first create a __________ in the Local Business Center
local business listing
Site-Related Keywords
show your ad
screenscraping
26. You cannot have this as a destination URL _____
campaign daily budget.
edit a client's billing
site under contruction
cheap chocolate
27. Google allows certain __________ or variations of words in ad tex
unposted local changes
poor performing keyword
charged
cmmon misspellings
28. The API operations quota is determined by: The total ______ & the nubmer of clients managed
specific sections
searches using a keyword
account spend
site exclusion
29. You will not always be charged the ____________ you set for a keyword or ad group.
recommended budget
expanded matches
maximum cost-per-click (CPC) bid
ad copies
30. On search result pages - Google determines your ad's rank based on _____
query
placement-targeted campaign.
Keyword Quality Score & CPC Bid
directly relate
31. Advertisers cannot ______ between prepay and postpay at any time.
charged
switch
add those variations
inactive for search
32. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
minimum spending level
Site-Related Keywords
Account-->campaign-->ad group-->ad text-->keywords
cheap chocolate
33. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
4
AdWords postpay option
online marketing agency with multiple clients
reviewed
34. Position preference works with the _______
directly relate
ad copies
Budget Optimizer.
new or unused keywords
35. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
Smart Pricing
add those variations
account billing thresholds
pushpin symbol
36. A campaign's language and ________ can be edited after the campaign has been created.
location targets
cost-per-acquisition (CPA)
3 months
higher conversions.
37. An advertiser should not always _______ with a positive profit margin.
troubleshooting checklist
50-mile radius
increase the CPC of a keyword
the same as before
38. A unique number assigned to each computer connected to the Internet.
IP Address
query
re-submit
user's IP address
39. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
customized targeting
0.03
position preference
create a new campaign
40. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
most relevant
user's IP address
one text ad per ad group
41. ___________ is ideal for advertisers who want more control over their account.
exported to CSV.
local business listing
AdWords Standard Edition
own daily budget.
42. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
reviewed
spreadsheet form
translate ad text
customized targeting
43. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
potential traffic
highly specific ad groups
Pay-Per-Call
keyword strategy
44. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
recommended budget
competitors
dynamic variable
optimize
45. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
50%
highly relevant
one keyword per line
46. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
0.03
interested in your product or service
multiple ad copies and keyword variations
Invoice Details page
47. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Static Image.
include more characters
multi-point targeting
Daily Budget
48. ______________ changes are allowed to an account in Google AdWords per month
highly specific ad groups
unlimited
Account-->campaign-->ad group-->ad text-->keywords
reactivate your account
49. An effective strategy for creating contextually targeted campaigns: Create ____________
outrank
Brackets [ ]
overall keyword themes.
create a new campaign
50. You do not need AdWords Editor to view a file that has been _______.
Quality Score
four different ways
Broad match keyword matching option
exported to CSV.