Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






2. Offers Ability to edit multiple accounts at any time as a benefit.






3. Increasing your daily budget is not a technique for _______






4. Once an ad campaign is created it should be ______________ for best results.






5. ____________ do not have the ability to show on the Google content network.






6. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






7. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






8. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






9. The more _______ a keyword - the more potential traffic it has.






10. Google AdWords uses THIS to target your ads to users searching on Google






11. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






12. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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13. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






14. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






15. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






16. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






17. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






18. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






19. EHowand The Guardian are examples of ______.






20. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






21. Placement-targeted campaigns do not offer the ability to ________ in text ads.






22. You can use _____________for different keywords in the same ad group.






23. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






24. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






25. To indicate a keyword as an exact match - ___________ should be used.






26. The pricing model for mobile ads is either pay-per-click or ______.






27. If you create more than 15 reports - the system will automatically _______ the oldest reports.






28. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






29. Creating ____________ allows you to create ads that most accurately promote what you're selling






30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






31. With __________ - you can create target areas of virtually any size and shape.






32. If you find that a particular site doesn't convert well over time: Use the ________ tool.






33. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






34. There is no ______________ that you have to spend on Google AdWords.






35. Prices stated in your ad text must always be supported within _____ of your landing page.






36. The Report Center will only save your ____ most recent reports.






37. Can be created in both keyword-targeted and placement-targeted campaigns.






38. ROAS is an acronym for _______.






39. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






40. The _________ appears when a comment has been added.






41. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






42. The ______________ provides the best possibility for high numbers of ad impressions






43. The 'Other' _________ does not allow you to track how many pages a user has viewed.






44. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






45. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






46. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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47. Placement-targeted ads compete with _______ ads.






48. This business could best utilize region and city targeting: A flower company that only delivers to ________






49. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






50. Considering a user's IP address is not the only method Google uses to show )______________