Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






2. An example of a call-to-action phrase






3. A campaign's language and ________ can be edited after the campaign has been created.






4. Google ads can be targeted to___________________






5. EHowand The Guardian are examples of ______.






6. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






7. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






8. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






9. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






10. The default setting for any new keyword is not this:________






11. Placement-targeted campaigns useful for advertisers who want to build ______________






12. You can create a campaign without ___________.






13. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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14. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






15. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






16. This API Web Service allows advertisers to change their daily budget






17. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






18. You can use multiple keyword matching options for ____________ in the same ad group






19. The Ads Diagnostic Tool can be accessed in ____ places in your account.






20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






21. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






22. A unique number assigned to each computer connected to the Internet.






23. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






24. The AdWords API is a good substitute for ________.






25. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






26. It's not best to deliver key messages ____ in your video ad






27. The quickest way to ________ - login - and password information - Logging in to the client's account.

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28. When a user _____________ you have included in your campaign your ads appear on Google.






29. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






30. The Report Center will only save your ____ most recent reports.






31. Position preference works with the _______






32. The daily spending limit for an AdWords campaign






33. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






34. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






35. If you create more than 15 reports - the system will automatically _______ the oldest reports.






36. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






37. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






38. It is possible to target a ____________ around your business location.






39. Can be created in both keyword-targeted and placement-targeted campaigns.






40. There are two panels in the interface. They are: _____ - Edit Panel






41. You can view billing adjustments like invalid click credits and promotional credits on the ______.






42. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






43. You can save your report within your _______ to view later.






44. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






45. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






46. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






47. A Uniform Resource Locator (URL) is commonly known as ____






48. When the information on a site in _________________ that relates to your ad the placement of your ads occur






49. Prices stated in your ad text must always be supported within _____ of your landing page.






50. Considered a superlative that would not be allowed in ad text without verification