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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
wait at least 24 hours
keyword strategy
Quality Score
2. Considered a superlative that would not be allowed in ad text without verification
30 days
Excel spreadsheet
Best
improves conversion rate
3. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
dynamic variable
smart pricing
campaign daily budget.
Any location in any language worldwide
4. A unique number assigned to each computer connected to the Internet.
sign-off
unposted local changes
The Traffic Estimator Tool
IP address
5. Position preference works with the _______
phrase match.
US$2
confirmation email
Budget Optimizer.
6. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
reactivate your account
the European Union - not including Ireland
superlative
navigate
7. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
account billing thresholds
European Union advertisers
2
show your ad
8. It is possible to target a ____________ around your business location.
display URL
50-mile radius
one text ad per ad group
screenscraping
9. Three ways you can view your report: View data only - View graphs only - View _____
data and graphs
screenscraping
maximum cost-per-click (CPC) bid
sales or conversions
10. A combination of letters and/or numbers that identify your AdWords API activity.
Google content network
developer token
one keyword per line
add those variations
11. If you create more than 15 reports - the system will automatically _______ the oldest reports.
multiple keyword matching options
archive
San Francisco
Keyword Grouper
12. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
minimum monthly amount
0.85
overall keyword themes.
improves conversion rate
13. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
content pages
Any location in any language worldwide
Invoice Details page
Ads Diagnostic Tool
14. Prices stated in your ad text must always be supported within _____ of your landing page.
Exact match keyword
find your ad on Google
1-2 clicks
four different ways
15. The _______________ allows you to automatically raise or lower your bids during certain time periods.
CreativeService
advanced mode of ad scheduling
competitors
optimizing your account
16. An advertiser should not immediately _________ with a lower CPC than value per click.
interested in your product or service
delete a keyword
online marketing agency with multiple clients
the European Union - not including Ireland
17. The ________ allows you to exclude sites from the Google ContentNetwork.
low clickthrough rate (CTR)
Google Domain name
25
Site Exclusion Tool
18. Google ads can be targeted to___________________
advanced mode of ad scheduling
CampaignService
punctuation
Any location in any language worldwide
19. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
all countries and territories
AdWords account
sign-off
location target
20. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
higher conversions.
after
in excess
location target
21. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
Google content network
competitors' advertisements
wait at least 24 hours
until more clicks accrue
22. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
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/var/www/html/basicversity.com/show_quiz.php
on line
183
23. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
image ads
Site-Related Keywords
ad text
posting it to your account.
24. Offers Ability to edit multiple accounts at any time as a benefit.
query
CreativeService
wait at least 24 hours
AdWords Editor
25. Placement-targeted ads compete with _______ ads.
outrank
spreadsheet form
keyword-targeted
Ads Diagnostic Tool
26. Google does not translate _____
unlimited
Account-->campaign-->ad group-->ad text-->keywords
ad text
reactivate your account
27. An example of a valid display URL
Data View
maximum cost-per-click (CPC) bid
www.gmail.com
competitors' advertisements
28. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
Brackets [ ]
expanded matches
increase the CPC of a keyword
the European Union - not including Ireland
29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
smart pricing
quick summary
competitors
30. There are two panels in the interface. They are: _____ - Edit Panel
Data View
in excess
inactive for search
higher conversions.
31. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
reactivate your account
compared to your competitors
Static Image.
good landing page
32. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
unlimited
customized targeting
CampaignService
reviewed
33. Affected by the VAT tax
European Union advertisers
account billing thresholds
optimizing your account
business phone
34. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
include more characters
1000 impressions
one keyword per line
European Union advertisers
35. No __________ needed when using the broad-matched keyword matching option.
mgnifying glass icon
low clickthrough rate (CTR)
different keywords
punctuation
36. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
superlative
Excel spreadsheet
Google Maps
The Traffic Estimator Tool
37. The structure of an AdWords account from the top down
most relevant
Account-->campaign-->ad group-->ad text-->keywords
AdWords Editor
monitored and continuously modified
38. To access the ______ - click on the Reports tab.
report center
4
online marketing agency with multiple clients
translate ad text
39. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
Daily Budget
good landing page
AdWords display URL
2 Lines and 12 to 18 Characters
40. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
exported to CSV.
25
30 days
Campaign
41. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
most relevant
site under contruction
Daily budget adjustments.
42. ___________ is ideal for advertisers who want more control over their account.
Google's editorial policies
increasing traffic
AdWords Standard Edition
sales or conversions
43. Creating ____________ allows you to create ads that most accurately promote what you're selling
maximum cost-per-click (CPC) bid
directly relate
highly specific ad groups
monitored and continuously modified
44. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
conversion tracking
query
position preference
45. In general - including the price of a product in the ad text __________
advertise using the same keyword
improves conversion rate
converting well
include more characters
46. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Google Domain name
troubleshooting checklist
interested in your product or service
Inactive for search
47. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
keyword strategy
Ads Diagnostic Tool
business phone
reactivate your account
48. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
0.03
entire AdWords account
specific sections
49. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
transaction label
monthly invoicing
entire AdWords account
wait at least 24 hours
50. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
native language
Pay-Per-Call
show your ad
cmmon misspellings
Sorry!:) No result found.
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