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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This business could best utilize region and city targeting: A flower company that only delivers to ________
1 -000 operations
San Francisco
the same as before
create a new campaign
2. Google's tracking conversion tool costs _____
poor performing keyword
native language
nothing
keyword-based advertising
3. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
50%
plural and singular
brand awareness.
new or unused keywords
4. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
San Francisco
sales or conversions
Irish VAT rate
negative-match keyword
5. A low clickthrough rate on content pages does not always indicate that your ads are ________
direct debit
account spend
most relevant
not profitable
6. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
Web address
specific sections
default language preference
minimum spending level
7. This API Web Service allows advertisers to change their daily budget
online marketing agency with multiple clients
outstanding Balance
CampaignService
Google content network
8. Google ads can be targeted to___________________
Any location in any language worldwide
higher conversions.
ad text
San Francisco
9. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
one ad variation per ad group
after
below
1-2 clicks
10. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
check
posting it to your account.
expanded matches
overall keyword themes.
11. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
San Francisco
brand awareness.
Billing Summary page
1 -000 operations
12. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
2
location target
translate ad text
the same as before
13. To access the AdWords API - advertisers must have a ________ account.
IP Address
report center
unlimited
My Client Center
14. There is no ______________ that you have to spend on Google AdWords.
wait at least 24 hours
Site-Related Keywords
minimum monthly amount
keyword-based advertising
15. To pause conversion tracking - you must click the '______' button
AdWords postpay option
Pause Conversion Tracking
most relevant
site exclusion
16. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
outstanding Balance
Inactive for search
image ads
17. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
183
18. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
screenscraping
Brackets [ ]
multiple keyword matching options
19. A __________ can affect the Quality Score of an entire ad group or campaign.
poor performing keyword
keyword strategy
Keyword Grouper
advertise using the same keyword
20. You will not always be charged the ____________ you set for a keyword or ad group.
Invoice Details page
mgnifying glass icon
maximum cost-per-click (CPC) bid
superlative
21. Google AdWords uses THIS to target your ads to users searching on Google
Static Image.
check
expanded matches
keyword-based advertising
22. The My Change History tool will display changes such as ________
Daily budget adjustments.
Static Image.
not available
increasing traffic
23. For each invoiced payment - it is possible to view your ________ broken down by campaign.
advertising charges
Any location in any language worldwide
late
monthly invoicing
24. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
online marketing agency with multiple clients
posting it to your account.
The Traffic Estimator Tool
cost-per-acquisition (CPA)
25. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
many years
switch
0.85
direct debit
26. Direct debit is ________ to all advertisers around the world.
specific sections
not available
interested in your product or service
many years
27. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
find your ad on Google
until more clicks accrue
spreadsheet form
billing address and chosen currency
28. Prices stated in your ad text must always be supported within _____ of your landing page.
50-mile radius
Google search results
1-2 clicks
below
29. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
maximum cost-per-click (CPC) bid
automatically formats
12
check
30. A unique number assigned to each computer connected to the Internet.
IP Address
2
poor performing keyword
AdWords display URL
31. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
quick summary
native language
navigate
screenscraping
32. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
33. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
Sign Up
below
pays for advertising
competitors' advertisements
34. Each AdWords campaign has its____________
own daily budget.
include more characters
punctuation
navigate
35. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
15
punctuation
customized targeting
Google Domain name
36. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
ad copies
four different ways
Account-->campaign-->ad group-->ad text-->keywords
AdWords display URL
37. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
optimizing your account
four different ways
Free offers
Daily Budget
38. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
IP Address
optimizing your account
potential traffic
converting well
39. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
Broad match keyword matching option
campaign daily budget.
Buy Here
pays for advertising
40. The most effective AdWords ad headlines ____________ to the keywords being searched.
Smart Pricing
Buy Here
directly relate
Irish VAT rate
41. __________ in ad text must be supported within how many clicks
Free offers
do not
compared to your competitors
local business ads
42. ______________ changes are allowed to an account in Google AdWords per month
charged
AdWords postpay option
most relevant
unlimited
43. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
not profitable
good landing page
data and graphs
plural and singular
44. If you create more than 15 reports - the system will automatically _______ the oldest reports.
transaction label
4
Site-Related Keywords
archive
45. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
15
advanced mode of ad scheduling
one ad variation per ad group
outstanding Balance
46. The API operations quota is determined by: The total ______ & the nubmer of clients managed
one text ad per ad group
ad position
account spend
developer token
47. Three ways you can view your report: View data only - View graphs only - View _____
data and graphs
content publishers
Budget Optimizer.
improves conversion rate
48. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Budget Optimizer.
show your ad
Static Image.
overall keyword themes.
49. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
report center
plural and singular
the European Union - not including Ireland
directly relate
50. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
increase the CPC
specific sections
directly relate
one keyword per line