Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______________ provides the best possibility for high numbers of ad impressions






2. The most effective AdWords ad headlines ____________ to the keywords being searched.






3. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






4. Affected by the VAT tax






5. The _________ appears when a comment has been added.






6. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






7. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






8. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






9. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






10. You can create a campaign without ___________.






11. Three types of conversions: Lead - ______ - Page View






12. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






13. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






14. ____________ do not have the ability to show on the Google content network.






15. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






16. ______________ changes are allowed to an account in Google AdWords per month






17. Google _____ charge you more than your billing threshold.






18. _____________ can be a measure of advertising effectiveness.






19. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






20. The last line of an AdWords ad is called _____






21. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






22. Prices stated in your ad text must always be supported within _____ of your landing page.






23. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






24. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






25. To access the ______ - click on the Reports tab.






26. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






27. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






28. According to punctuation policy - ________ exclamation points are allowed in your ad text






29. ROAS is an acronym for _______.






30. For keywords that provide a strong ROI - you should ______.






31. Direct debit is ________ to all advertisers around the world.






32. The Report Center will only save your ____ most recent reports.






33. Google does not _______ for you when specifing other langauges.






34. Prepay and postpay options depend on your ___________________






35. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






36. With __________ - you can create target areas of virtually any size and shape.






37. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






38. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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39. It regroups keywords from one ad group into more granular ad groups.






40. In general - including the price of a product in the ad text __________






41. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






42. When a file is shared: ________ will be marked in purple.






43. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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44. Using ___________ tends to give you fewer clicks but higher conversions.






45. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






46. The daily spending limit for an AdWords campaign






47. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






48. Google allows two or more of your clients to ____________ - provided they have separate accounts.






49. The default setting for any new keyword is not this:________






50. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)