Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






2. This business could best utilize region and city targeting: A flower company that only delivers to ________






3. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






4. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






5. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






6. ___________ is ideal for advertisers who want more control over their account.






7. It is possible to target a ____________ around your business location.






8. ____________can help you keep your Quality Score high while keeping your cost low.






9. When the information on a site in _________________ that relates to your ad the placement of your ads occur






10. According to punctuation policy - ________ exclamation points are allowed in your ad text






11. Direct debit is ________ to all advertisers around the world.






12. It is possible to have your mobile ad connect users to your ______






13. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






14. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






15. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






16. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






17. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






18. Placement-targeted campaigns useful for advertisers who want to build ______________






19. Once an ad campaign is created it should be ______________ for best results.






20. You can create a campaign without ___________.






21. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






22. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






23. Google does not translate _____






24. On search result pages - Google determines your ad's rank based on _____






25. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






26. A __________ can affect the Quality Score of an entire ad group or campaign.






27. Prices stated in your ad text must always be supported within _____ of your landing page.






28. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






29. You can use _____________for different keywords in the same ad group.






30. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






31. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






32. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






33. Using ___________ tends to give you fewer clicks but higher conversions.






34. The AdWords API is a good substitute for ________.






35. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






36. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






37. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






38. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






39. If you find that a particular site doesn't convert well over time: Use the ________ tool.






40. You will not always be charged the ____________ you set for a keyword or ad group.






41. Position preference works with the _______






42. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






43. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






44. Considered a superlative that would not be allowed in ad text without verification






45. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






46. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






47. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






48. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






49. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






50. An advertiser should not always _______ with a positive profit margin.