Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






2. To access the ______ - click on the Reports tab.






3. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






4. Prices stated in your ad text must always be supported within _____ of your landing page.






5. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






6. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






7. Position preference works with the _______






8. Before you can create a local business ad - you must first create a __________ in the Local Business Center






9. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






11. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






12. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






13. No __________ needed when using the broad-matched keyword matching option.






14. It is possible to target a ____________ around your business location.






15. On search result pages - Google determines your ad's rank based on _____






16. An advertiser should not immediately _________ with a lower CPC than value per click.






17. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






18. The Report Center will only save your ____ most recent reports.






19. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






20. Direct debit is ________ to all advertisers around the world.






21. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






22. To pause conversion tracking - you must click the '______' button






23. Placement-targeted campaigns do not offer the ability to ________ in text ads.






24. Google _____ charge you more than your billing threshold.






25. _____________ can be a measure of advertising effectiveness.






26. You can create a campaign without ___________.






27. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






28. When the information on a site in _________________ that relates to your ad the placement of your ads occur






29. Google ads can be targeted to___________________






30. Approximately w________ of Internet users use Google as their primary search engine.






31. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






32. Site Exclusion is applied at ______ level






33. Placement-targeted campaigns useful for advertisers who want to build ______________






34. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






35. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






36. Once an ad campaign is created it should be ______________ for best results.






37. The structure of an AdWords account from the top down






38. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






39. When a user _____________ you have included in your campaign your ads appear on Google.






40. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






41. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






42. Each AdWords campaign has its____________






43. Advertisers who have been with AdWords for _______ should optimize their accounts.






44. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






45. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






46. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






47. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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48. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






49. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






50. Google allows certain __________ or variations of words in ad tex