Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You cannot have this as a destination URL _____






2. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






3. The Report Center will only save your ____ most recent reports.






4. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






5. Three ways you can view your report: View data only - View graphs only - View _____






6. Google does not translate _____






7. You do not need AdWords Editor to view a file that has been _______.






8. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






9. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






10. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






11. This business could best utilize region and city targeting: A flower company that only delivers to ________






12. To pause conversion tracking - you must click the '______' button






13. You can use multiple keyword matching options for ____________ in the same ad group






14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






15. With __________ - you can create target areas of virtually any size and shape.






16. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






17. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






18. An advertiser should test ________ landing pages.






19. Direct debit is ________ to all advertisers around the world.






20. A __________ can affect the Quality Score of an entire ad group or campaign.






21. ROAS is an acronym for _______.






22. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






23. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






24. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






25. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






26. Keywords marked ________ can still trigger ads on content network sites.






27. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






28. This API Service advertisers should use to create new ads.






29. Google _____ charge you more than your billing threshold.






30. A unique number assigned to each computer connected to the Internet.






31. The pricing model for mobile ads is either pay-per-click or ______.






32. ____________can help you keep your Quality Score high while keeping your cost low.






33. You can use _____________for different keywords in the same ad group.






34. It is possible to have your mobile ad connect users to your ______






35. According to punctuation policy - ________ exclamation points are allowed in your ad text






36. To access the ______ - click on the Reports tab.






37. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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38. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






39. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






40. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






41. If you create more than 15 reports - the system will automatically _______ the oldest reports.






42. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






43. Placement-targeted campaigns useful for advertisers who want to build ______________






44. Placement-targeted campaigns do not offer the ability to ________ in text ads.






45. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






46. Updating the individual bids on 1 -000 keywords would equate to ________






47. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






48. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






49. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






50. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.







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