Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Position preference works with the _______






2. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






3. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






4. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






5. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






6. You cannot have this as a destination URL _____






7. Direct debit is ________ to all advertisers around the world.






8. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






9. The structure of an AdWords account from the top down






10. The last line of an AdWords ad is called _____






11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






12. No __________ needed when using the broad-matched keyword matching option.






13. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






14. Affected by the VAT tax






15. Once an ad campaign is created it should be ______________ for best results.






16. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






17. An advertiser should not always _______ with a positive profit margin.






18. You can use _____________for different keywords in the same ad group.






19. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






20. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






21. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






22. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






23. Your ad cannot be locked out of the top position based solely on ____






24. To indicate a keyword as an exact match - ___________ should be used.






25. Google ads can be targeted to___________________






26. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






27. Google allows certain __________ or variations of words in ad tex






28. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






30. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


31. Creating ____________ allows you to create ads that most accurately promote what you're selling






32. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






33. It regroups keywords from one ad group into more granular ad groups.






34. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






35. ____________can help you keep your Quality Score high while keeping your cost low.






36. The ________ allows you to exclude sites from the Google ContentNetwork.






37. You can view billing adjustments like invalid click credits and promotional credits on the ______.






38. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






39. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






40. The daily budget does not apply to the ____________






41. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






42. Exact match tends to give you fewer clicks but ________






43. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






44. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






45. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






46. If you create more than 15 reports - the system will automatically _______ the oldest reports.






47. An advertiser should not immediately _________ with a lower CPC than value per click.






48. On search result pages - Google determines your ad's rank based on _____






49. Prices stated in your ad text must always be supported within _____ of your landing page.






50. The more _______ a keyword - the more potential traffic it has.