Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The daily budget does not apply to the ____________






2. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






3. To access the AdWords API - advertisers must have a ________ account.






4. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






5. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






6. In general - including the price of a product in the ad text __________






7. Google allows certain __________ or variations of words in ad tex






8. A __________ can affect the Quality Score of an entire ad group or campaign.






9. Keywords marked ________ can still trigger ads on content network sites.






10. Creating ____________ allows you to create ads that most accurately promote what you're selling






11. Google does not translate _____






12. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






13. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






14. The Report Center will only save your ____ most recent reports.






15. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






16. According to punctuation policy - ________ exclamation points are allowed in your ad text






17. To access the ______ - click on the Reports tab.






18. An advertiser should not immediately _________ with a lower CPC than value per click.






19. You do not need AdWords Editor to view a file that has been _______.






20. AdWords may generate traffic _______ of your daily budget.






21. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






22. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






23. ______________ changes are allowed to an account in Google AdWords per month






24. Advertisers cannot ______ between prepay and postpay at any time.






25. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






26. Offers Ability to edit multiple accounts at any time as a benefit.






27. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






28. The option to select a desired position for your ad.






29. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






30. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






31. The pricing model for mobile ads is either pay-per-click or ______.






32. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






33. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






34. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






35. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






36. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






37. The _______________ allows you to automatically raise or lower your bids during certain time periods.






38. Google _____ charge you more than your billing threshold.






39. ROAS is an acronym for _______.






40. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






41. The Keyword Tool is not useful in the creation process for a ____________






42. The quickest way to ________ - login - and password information - Logging in to the client's account.

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43. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






44. Position preference works with the _______






45. To pause conversion tracking - you must click the '______' button






46. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






47. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






48. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






49. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






50. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.