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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An example of a valid display URL
Pause Conversion Tracking
www.gmail.com
Google search results
entire AdWords account
2. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
region and city targeting
30 days
placement-targeted campaign.
pop-up on the landing page
3. A campaign's language and ________ can be edited after the campaign has been created.
location targets
recommended budget
multiple keyword matching options
multiple ad copies and keyword variations
4. Google does not translate _____
50-mile radius
minimum monthly amount
25
ad text
5. AdWords may generate traffic _______ of your daily budget.
in excess
quick summary
campaign daily budget.
re-submit
6. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
unposted local changes
check
Exact match keyword
brand awareness.
7. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
different keywords
until more clicks accrue
minimum spending level
8. Position preference works with the _______
My Change History tool
sign-off
Data View
Budget Optimizer.
9. This report provides the best information about your contextually targeted campaign: _____________ Report
Google's editorial policies
interested in your product or service
Placement Performance
optimizing your account
10. Google's tracking conversion tool costs _____
add those variations
ad copies
interested in your product or service
nothing
11. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
the European Union - not including Ireland
territory-targeted
superlative
monthly invoicing
12. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
conversion tracking
outstanding Balance
online marketing agency with multiple clients
AdWords postpay option
13. The API operations quota is determined by: The total ______ & the nubmer of clients managed
phrase match.
pushpin symbol
minimum monthly amount
account spend
14. ___________ is ideal for advertisers who want more control over their account.
CreativeService
account spend
AdWords Standard Edition
do not
15. You do not need AdWords Editor to view a file that has been _______.
new or unused keywords
minimum monthly amount
include more characters
exported to CSV.
16. Affected by the VAT tax
European Union advertisers
2
archive
ZERO - 0
17. If you have a CPC of $2 - you pay up to _______ for a click.
optimizing your account
US$2
transaction label
return on ad spend
18. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
sales or conversions
optimize
ZERO - 0
Quality Score
19. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
account spend
AdWords postpay option
screenscraping
15
20. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
25
Invoice Details page
good landing page
optimize
21. To pause conversion tracking - you must click the '______' button
2 Lines and 12 to 18 Characters
default language preference
not available
Pause Conversion Tracking
22. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
highly relevant
troubleshooting checklist
exported to CSV.
one ad variation per ad group
23. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
IP Address
AdWords Standard Edition
automatically formats
account spend
24. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
CreativeService
highly specific ad groups
Best
potential traffic
25. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
own daily budget.
smart pricing
good landing page
My Client Center
26. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
expanded matches
direct debit
AdWords Standard Edition
1 -000 operations
27. A unique number assigned to each computer connected to the Internet.
competitors' advertisements
IP Address
pop-up on the landing page
European Union advertisers
28. The Report Center will only save your ____ most recent reports.
Placement Performance
multiple keyword matching options
ad text
15
29. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
Smart Pricing
Buy Here
100 Ad Groups
pushpin symbol
30. Offers Ability to edit multiple accounts at any time as a benefit.
potential traffic
dynamic variable
AdWords Editor
outstanding Balance
31. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
optimizing your account
account billing thresholds
Daily budget adjustments.
billing address and chosen currency
32. To indicate a keyword as an exact match - ___________ should be used.
local business listing
campaign daily budget.
sales or conversions
Brackets [ ]
33. Your ______________does not have to be the exact same as your destination URL.
phrase match.
business phone
AdWords display URL
pushpin symbol
34. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
Site Exclusion Tool
data and graphs
quick summary
low clickthrough rate (CTR)
35. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
monthly invoicing
AdWords account
do not
cheap chocolate
36. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
territory-targeted
not profitable
keyword report
Buy Here
37. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
navigate
searches using a keyword
regionally targeted ads
Google search results
38. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
30 days
Site-Related Keywords
Excel spreadsheet
inactive for search
39. A Uniform Resource Locator (URL) is commonly known as ____
check
Best
previous purchasing history
Web address
40. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
41. Placement-targeted campaigns do not offer the ability to ________ in text ads.
include more characters
screenscraping
placement-targeted campaign.
territory-targeted
42. For each invoiced payment - it is possible to view your ________ broken down by campaign.
site under contruction
Site Exclusion Tool
placement-targeted campaign.
advertising charges
43. To access the AdWords API - advertisers must have a ________ account.
My Client Center
2 Lines and 12 to 18 Characters
competitors' advertisements
archive
44. If you create more than 15 reports - the system will automatically _______ the oldest reports.
after
archive
My Change History tool
Data services
45. Can be created in both keyword-targeted and placement-targeted campaigns.
AdWords display URL
AdWords postpay option
may
image ads
46. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
San Francisco
the same as before
AdWords account
47. The _________ appears when a comment has been added.
own daily budget.
Daily budget adjustments.
pushpin symbol
display URL
48. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
keyword-targeted
plural and singular
online marketing agency with multiple clients
multiple keyword matching options
49. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
one text ad per ad group
unposted local changes
Budget Optimizer.
plural and singular
50. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
create a new campaign
plural and singular
Best
navigate