Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Prices stated in your ad text must always be supported within _____ of your landing page.






2. Three types of conversions: Lead - ______ - Page View






3. ______________ changes are allowed to an account in Google AdWords per month






4. Google allows two or more of your clients to ____________ - provided they have separate accounts.






5. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






6. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






7. This report provides the best information about your contextually targeted campaign: _____________ Report






8. A unique number assigned to each computer connected to the Internet.






9. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






10. Placement-targeted campaigns useful for advertisers who want to build ______________






11. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






12. The _________ appears when a comment has been added.






13. The quickest way to ________ - login - and password information - Logging in to the client's account.

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14. Google does not translate _____






15. Before you can create a local business ad - you must first create a __________ in the Local Business Center






16. Considered a superlative that would not be allowed in ad text without verification






17. You can view billing adjustments like invalid click credits and promotional credits on the ______.






18. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






19. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






20. The Ads Diagnostic Tool can be accessed in ____ places in your account.






21. This API Web Service allows advertisers to change their daily budget






22. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






23. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






24. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






25. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






26. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






27. EHowand The Guardian are examples of ______.






28. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






29. Placement-targeted ads compete with _______ ads.






30. The most effective AdWords ad headlines ____________ to the keywords being searched.






31. To access the AdWords API - advertisers must have a ________ account.






32. To indicate a keyword as an exact match - ___________ should be used.






33. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






34. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






35. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






36. Advertisers should not use only __________ in order to maintain consistency.






37. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






38. Advertisers who have been with AdWords for _______ should optimize their accounts.






39. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






40. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






41. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






42. An effective strategy for creating contextually targeted campaigns: Create ____________






43. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






44. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






45. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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46. An example of a call-to-action phrase






47. ____________can help you keep your Quality Score high while keeping your cost low.






48. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






49. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






50. Your ______________does not have to be the exact same as your destination URL.