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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct debit is ________ to all advertisers around the world.
not available
automatically formats
conversion tracking
screenscraping
2. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
image ads
4
3 months
territory-targeted
3. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
pays for advertising
create a new campaign
find your ad on Google
online marketing agency with multiple clients
4. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
Google search results
transaction label
interested in your product or service
new or unused keywords
5. This report provides the best information about your contextually targeted campaign: _____________ Report
Placement Performance
Pause Conversion Tracking
minimum spending level
pop-up on the landing page
6. Google ads can be targeted to___________________
native language
phrase match.
Any location in any language worldwide
competitors' advertisements
7. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Google's editorial policies
impressions received
default language preference
Inactive for search
8. Exact match tends to give you fewer clicks but ________
show your ad
conversion tracking
pays for advertising
higher conversions.
9. The option to select a desired position for your ad.
Site Exclusion Tool
position preference
cost-per-acquisition (CPA)
in excess
10. It is possible to target a ____________ around your business location.
sexually explicit material
50-mile radius
competitors
cheap chocolate
11. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
customized targeting
pays for advertising
cheap chocolate
Data View
12. Site Exclusion is applied at ______ level
San Francisco
competitors' advertisements
Campaign
navigate
13. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Campaign
Site-Related Keywords
may
highly relevant
14. Creating ____________ allows you to create ads that most accurately promote what you're selling
highly specific ad groups
keyword-targeted
transaction label
1-2 clicks
15. Your ______________does not have to be the exact same as your destination URL.
AdWords postpay option
AdWords display URL
My Client Center
billing address and chosen currency
16. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
transaction label
searches using a keyword
recommended budget
maximum cost-per-click (CPC) bid
17. Affected by the VAT tax
Site-Related Keywords
European Union advertisers
increasing traffic
dynamic variable
18. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
Daily budget adjustments.
impressions received
Invoice Details page
plural and singular
19. Considered a superlative that would not be allowed in ad text without verification
display URL
AdWords account
Best
quick summary
20. The Report Center will only save your ____ most recent reports.
nothing
15
San Francisco
One
21. ROAS is an acronym for _______.
minimum spending level
reviewed
return on ad spend
Excel spreadsheet
22. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
European Union advertisers
Daily budget adjustments.
Excel spreadsheet
customized targeting
23. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
smart pricing
converting well
billing address and chosen currency
European Union advertisers
24. For keywords that provide a strong ROI - you should ______.
quick summary
Pause Conversion Tracking
increase the CPC
archive
25. You can view billing adjustments like invalid click credits and promotional credits on the ______.
Broad match keyword matching option
translate ad text
Invoice Details page
Free offers
26. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
charged
all countries and territories
Static Image.
site under contruction
27. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
archive
dynamic variable
Google Domain name
1 -000 operations
28. The pricing model for mobile ads is either pay-per-click or ______.
create a new campaign
Pay-Per-Call
advertise using the same keyword
screenscraping
29. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
My Change History tool
multiple ad copies and keyword variations
content pages
outrank
30. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
interested in your product or service
AdWords Standard Edition
One
one ad variation per ad group
31. The best next step in the client start-up process: Client approval and ______
delete a keyword
translate ad text
sign-off
Sign Up
32. You can use _____________for different keywords in the same ad group.
Site Exclusion Tool
conversion tracking
AdWords account
multiple keyword matching options
33. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
maximum cost-per-click (CPC) bid
Keyword Grouper
2 Lines and 12 to 18 Characters
default language preference
34. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Budget Optimizer.
Irish VAT rate
unlimited
site under contruction
35. The _______________ allows you to automatically raise or lower your bids during certain time periods.
reactivate your account
cheap chocolate
may
advanced mode of ad scheduling
36. You can save your report within your _______ to view later.
AdWords account
superlative
Inactive for search
quick summary
37. A unique number assigned to each computer connected to the Internet.
Keyword Quality Score & CPC Bid
Broad match keyword matching option
IP address
cheap chocolate
38. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
show your ad
2 Lines and 12 to 18 Characters
return on ad spend
AdWords Editor
39. The daily budget does not apply to the ____________
Campaign
identical keywords
overall keyword themes.
entire AdWords account
40. Each AdWords campaign has its____________
Irish VAT rate
own daily budget.
regionally targeted ads
quick summary
41. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
optimizing your account
compared to your competitors
placement-targeted campaign.
content pages
42. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
re-submit
Pause Conversion Tracking
Buy Here
30 days
43. A unique number assigned to each computer connected to the Internet.
brand awareness.
My Client Center
minimum monthly amount
IP Address
44. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
cmmon misspellings
ad copies
AdWords Standard Edition
multiple keyword matching options
45. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
Static Image.
dynamic variable
Smart Pricing
specific sections
46. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
return on ad spend
advertising charges
all countries and territories
delete a keyword
47. When a file is shared: ________ will be marked in purple.
four different ways
Free offers
Daily budget adjustments.
unposted local changes
48. The Ads Diagnostic Tool can be accessed in ____ places in your account.
troubleshooting checklist
Irish VAT rate
2
content pages
49. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
50. Once an ad campaign is created it should be ______________ for best results.
monitored and continuously modified
create a new campaign
re-submit
wait at least 24 hours