Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






2. Advertisers should not use only __________ in order to maintain consistency.






3. An advertiser should test ________ landing pages.






4. ____________ do not have the ability to show on the Google content network.






5. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






6. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






7. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






8. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






9. The API operations quota is determined by: The total ______ & the nubmer of clients managed






10. You can view billing adjustments like invalid click credits and promotional credits on the ______.






11. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






12. An advertiser should not immediately _________ with a lower CPC than value per click.






13. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






14. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






15. Placement-targeted campaigns useful for advertisers who want to build ______________






16. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






17. Google does not translate _____






18. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






19. The My Change History tool will display changes such as ________






20. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






21. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






22. The default setting for any new keyword is not this:________






23. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






24. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






25. With __________ - you can create target areas of virtually any size and shape.






26. Google's tracking conversion tool costs _____






27. Can be created in both keyword-targeted and placement-targeted campaigns.






28. The _________ appears when a comment has been added.






29. ___________ is ideal for advertisers who want more control over their account.






30. It's not best to deliver key messages ____ in your video ad






31. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






32. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






33. The last line of an AdWords ad is called _____






34. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






35. The format of local business ads is not the same on _______ and the Google search network.






36. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






37. Google AdWords uses THIS to target your ads to users searching on Google






38. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






39. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






40. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






41. No __________ needed when using the broad-matched keyword matching option.






42. If you find that a particular site doesn't convert well over time: Use the ________ tool.






43. The best next step in the client start-up process: Client approval and ______






44. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






45. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






46. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






47. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






48. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






49. The pricing model for mobile ads is either pay-per-click or ______.






50. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns