Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to punctuation policy - ________ exclamation points are allowed in your ad text






2. Google AdWords uses THIS to target your ads to users searching on Google






3. With __________ - you can create target areas of virtually any size and shape.






4. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






5. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






6. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






7. The last line of an AdWords ad is called _____






8. The _______________ allows you to automatically raise or lower your bids during certain time periods.






9. Each AdWords campaign has its____________






10. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






11. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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12. Considered a superlative that would not be allowed in ad text without verification






13. Direct debit is ________ to all advertisers around the world.






14. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






15. A campaign's language and ________ can be edited after the campaign has been created.






16. In general - including the price of a product in the ad text __________






17. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






18. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






19. An advertiser should not always _______ with a positive profit margin.






20. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






21. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






22. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






23. On search result pages - Google determines your ad's rank based on _____






24. Can be created in both keyword-targeted and placement-targeted campaigns.






25. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






26. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






27. Exact match tends to give you fewer clicks but ________






28. AdWords may generate traffic _______ of your daily budget.






29. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






30. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






31. ______________ changes are allowed to an account in Google AdWords per month






32. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






33. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






34. The My Change History tool will display changes such as ________






35. The API operations quota is determined by: The total ______ & the nubmer of clients managed






36. Considering a user's IP address is not the only method Google uses to show )______________






37. A low clickthrough rate on content pages does not always indicate that your ads are ________






38. This API Web Service allows advertisers to change their daily budget






39. The AdWords API is a good substitute for ________.






40. The more _______ a keyword - the more potential traffic it has.






41. When a file is shared: ________ will be marked in purple.






42. To indicate a keyword as an exact match - ___________ should be used.






43. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






44. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






45. Position preference works with the _______






46. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






47. It regroups keywords from one ad group into more granular ad groups.






48. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






49. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






50. To access the AdWords API - advertisers must have a ________ account.