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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affected by the VAT tax
keyword-targeted
one ad variation per ad group
European Union advertisers
50-mile radius
2. Placement-targeted campaigns do not offer the ability to ________ in text ads.
1000 impressions
include more characters
create a new campaign
Buy Here
3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
measurable results
ad copies
Any location in any language worldwide
AdWords postpay option
4. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
2 Lines and 12 to 18 Characters
12
highly relevant
Irish VAT rate
5. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
not profitable
smart pricing
negative-match keyword
Daily Budget
6. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
CreativeService
nothing
0.03
Static Image.
7. The daily budget does not apply to the ____________
Buy Here
smart pricing
Keyword Grouper
entire AdWords account
8. __________ in ad text must be supported within how many clicks
0.03
Free offers
AdWords account
show your ad
9. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
unlimited
site under contruction
Site-Related Keywords
10. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
may
minimum spending level
edit a client's billing
charged
11. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
Static Image.
compared to your competitors
default language preference
12. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
competitors' advertisements
converting well
different
account billing thresholds
13. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
Inactive for search
add those variations
data and graphs
14. You can use multiple keyword matching options for ____________ in the same ad group
delete a keyword
display URL
2 Lines and 12 to 18 Characters
different keywords
15. According to punctuation policy - ________ exclamation points are allowed in your ad text
Irish VAT rate
CreativeService
One
unposted local changes
16. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
different keywords
50-mile radius
recommended budget
17. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
the European Union - not including Ireland
reviewed
find your ad on Google
identical keywords
18. Updating the individual bids on 1 -000 keywords would equate to ________
local business listing
1 -000 operations
minimum monthly amount
show your ad
19. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
one text ad per ad group
pays for advertising
recommended budget
superlative
20. The _________ appears when a comment has been added.
pushpin symbol
do not
3 months
pop-up on the landing page
21. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
multi-point targeting
Data View
account billing thresholds
1000 impressions
22. Google does not consider a user's _____________ when determining whether to show your ad.
query
Excel spreadsheet
previous purchasing history
AdWords postpay option
23. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
user's IP address
Inactive for search
location targets
24. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
Google content network
posting it to your account.
CreativeService
campaign daily budget.
25. Using ___________ tends to give you fewer clicks but higher conversions.
higher conversions.
overall keyword themes.
CampaignService
Exact match keyword
26. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
Any location in any language worldwide
recommended budget
30 days
increase the CPC of a keyword
27. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Daily Budget
previous purchasing history
placement-targeted campaign.
Smart Pricing
28. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
compared to your competitors
conversion tracking
CreativeService
in excess
29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
sexually explicit material
four different ways
converting well
searches using a keyword
30. EHowand The Guardian are examples of ______.
AdWords postpay option
posting it to your account.
12
content publishers
31. When a file is shared: ________ will be marked in purple.
unposted local changes
user's IP address
delete a keyword
new or unused keywords
32. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
local business ads
sign-off
site exclusion
sexually explicit material
33. An advertiser should test ________ landing pages.
different
4
price
directly relate
34. Google _____ charge you more than your billing threshold.
until more clicks accrue
may
exported to CSV.
competitors' advertisements
35. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
region and city targeting
keyword strategy
exported to CSV.
2
36. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
mgnifying glass icon
re-submit
content pages
cheap chocolate
37. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
advanced mode of ad scheduling
wait at least 24 hours
Inactive for search
VAT registration numbers
38. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
impressions received
identical keywords
superlative
check
39. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
40. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
overall keyword themes.
create a new campaign
one keyword per line
Brackets [ ]
41. Advertisers cannot ______ between prepay and postpay at any time.
new or unused keywords
switch
different keywords
most relevant
42. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
report center
30 days
highly relevant
compared to your competitors
43. Considered a superlative that would not be allowed in ad text without verification
4
Best
keyword strategy
do not
44. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
most relevant
expanded matches
identical keywords
45. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Site-Related Keywords
the same as before
Pause Conversion Tracking
monitored and continuously modified
46. This API Web Service allows advertisers to change their daily budget
AdWords Editor
CampaignService
competitors' advertisements
Any location in any language worldwide
47. Creating ____________ allows you to create ads that most accurately promote what you're selling
posting it to your account.
placement-targeted campaign.
highly specific ad groups
Exact match keyword
48. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
1000 impressions
increasing traffic
wait at least 24 hours
re-submit
49. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
confirmation email
multi-point targeting
directly relate
navigate
50. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
Account-->campaign-->ad group-->ad text-->keywords
re-submit
site under contruction
directly relate