Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






2. Can be created in both keyword-targeted and placement-targeted campaigns.






3. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






4. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






5. The quickest way to ________ - login - and password information - Logging in to the client's account.

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6. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






7. Before you can create a local business ad - you must first create a __________ in the Local Business Center






8. Google does not consider a user's _____________ when determining whether to show your ad.






9. You can use _____________for different keywords in the same ad group.






10. The AdWords API is a good substitute for ________.






11. The daily budget does not apply to the ____________






12. The Keyword Tool is not useful in the creation process for a ____________






13. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






14. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






15. You do not need AdWords Editor to view a file that has been _______.






16. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






17. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






18. Placement-targeted campaigns do not offer the ability to ________ in text ads.






19. Three types of conversions: Lead - ______ - Page View






20. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






21. Using ___________ tends to give you fewer clicks but higher conversions.






22. For keywords that provide a strong ROI - you should ______.






23. No __________ needed when using the broad-matched keyword matching option.






24. This business could best utilize region and city targeting: A flower company that only delivers to ________






25. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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26. The pricing model for mobile ads is either pay-per-click or ______.






27. The most effective AdWords ad headlines ____________ to the keywords being searched.






28. Advertisers who have been with AdWords for _______ should optimize their accounts.






29. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






30. Considering a user's IP address is not the only method Google uses to show )______________






31. Updating the individual bids on 1 -000 keywords would equate to ________






32. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






33. It regroups keywords from one ad group into more granular ad groups.






34. To pause conversion tracking - you must click the '______' button






35. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






36. An advertiser should not immediately _________ with a lower CPC than value per click.






37. On search result pages - Google determines your ad's rank based on _____






38. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






39. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






40. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






41. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






42. When the information on a site in _________________ that relates to your ad the placement of your ads occur






43. Your ads can appear on Google only _____ you've entered valid billing information.






44. Placement-targeted campaigns useful for advertisers who want to build ______________






45. The ______________ provides the best possibility for high numbers of ad impressions






46. In general - including the price of a product in the ad text __________






47. According to punctuation policy - ________ exclamation points are allowed in your ad text






48. The best next step in the client start-up process: Client approval and ______






49. The daily spending limit for an AdWords campaign






50. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.







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