Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The _______________ allows you to automatically raise or lower your bids during certain time periods.






2. It is possible to target a ____________ around your business location.






3. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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4. It's not best to deliver key messages ____ in your video ad






5. No __________ needed when using the broad-matched keyword matching option.






6. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






7. Position preference works with the _______






8. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






9. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






10. If you find that a particular site doesn't convert well over time: Use the ________ tool.






11. Using ___________ tends to give you fewer clicks but higher conversions.






12. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






13. When a file is shared: ________ will be marked in purple.






14. Approximately w________ of Internet users use Google as their primary search engine.






15. You will not always be charged the ____________ you set for a keyword or ad group.






16. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






17. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






18. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






19. ___________ is ideal for advertisers who want more control over their account.






20. EHowand The Guardian are examples of ______.






21. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






22. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






23. The ______________ provides the best possibility for high numbers of ad impressions






24. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






25. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






26. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






27. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






28. To pause conversion tracking - you must click the '______' button






29. Offers Ability to edit multiple accounts at any time as a benefit.






30. Your ______________does not have to be the exact same as your destination URL.






31. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






32. With __________ - you can create target areas of virtually any size and shape.






33. The _________ appears when a comment has been added.






34. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






35. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






36. __________ in ad text must be supported within how many clicks






37. The Keyword Tool is not useful in the creation process for a ____________






38. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






39. Once an ad campaign is created it should be ______________ for best results.






40. Increasing your daily budget is not a technique for _______






41. Your ad cannot be locked out of the top position based solely on ____






42. Advertisers who have been with AdWords for _______ should optimize their accounts.






43. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






44. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






45. There is no ______________ that you have to spend on Google AdWords.






46. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






47. Updating the individual bids on 1 -000 keywords would equate to ________






48. A low clickthrough rate on content pages does not always indicate that your ads are ________






49. You can use _____________for different keywords in the same ad group.






50. An example of a call-to-action phrase