Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An effective strategy for creating contextually targeted campaigns: Create ____________






2. EHowand The Guardian are examples of ______.






3. An example of a call-to-action phrase






4. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






5. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






6. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






7. The structure of an AdWords account from the top down






8. On search result pages - Google determines your ad's rank based on _____






9. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






10. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






11. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






12. If you find that a particular site doesn't convert well over time: Use the ________ tool.






13. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






14. Considering a ____________ is not the only method Google uses to show regionally targeted ads.


15. A low clickthrough rate on content pages does not always indicate that your ads are ________






16. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






17. When the information on a site in _________________ that relates to your ad the placement of your ads occur






18. For placement-targeted campaigns - it is possible to target only ______ of a website.






19. ______________ changes are allowed to an account in Google AdWords per month






20. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






21. When a user _____________ you have included in your campaign your ads appear on Google.






22. Updating the individual bids on 1 -000 keywords would equate to ________






23. A unique number assigned to each computer connected to the Internet.






24. The last line of an AdWords ad is called _____






25. There is no ______________ that you have to spend on Google AdWords.






26. __________ in ad text must be supported within how many clicks






27. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






28. The AdWords API is a good substitute for ________.






29. The daily budget does not apply to the ____________






30. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






31. The 'Other' _________ does not allow you to track how many pages a user has viewed.






32. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






33. In general - including the price of a product in the ad text __________






34. For keywords that provide a strong ROI - you should ______.






35. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






36. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






37. Advertisers should not use only __________ in order to maintain consistency.






38. Keywords marked ________ can still trigger ads on content network sites.






39. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






40. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






41. Affected by the VAT tax






42. If you create more than 15 reports - the system will automatically _______ the oldest reports.






43. Google AdWords uses THIS to target your ads to users searching on Google






44. The ________ allows you to exclude sites from the Google ContentNetwork.






45. The My Change History tool will display changes such as ________






46. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






47. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






48. The best next step in the client start-up process: Client approval and ______






49. Each AdWords campaign has its____________






50. Advertisers cannot ______ between prepay and postpay at any time.