Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Approximately w________ of Internet users use Google as their primary search engine.






2. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






3. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






4. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






5. An advertiser should not immediately _________ with a lower CPC than value per click.






6. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






7. The _________ appears when a comment has been added.






8. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






9. The Keyword Tool is not useful in the creation process for a ____________






10. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






11. When a file is shared: ________ will be marked in purple.






12. Your ______________does not have to be the exact same as your destination URL.






13. AdWords may generate traffic _______ of your daily budget.






14. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






15. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






16. The ________ allows you to exclude sites from the Google ContentNetwork.






17. The daily budget does not apply to the ____________






18. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






19. It is possible to target a ____________ around your business location.






20. Considered a superlative that would not be allowed in ad text without verification






21. A campaign's language and ________ can be edited after the campaign has been created.






22. Using ___________ tends to give you fewer clicks but higher conversions.






23. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






24. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






25. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






26. ___________ is ideal for advertisers who want more control over their account.






27. A __________ can affect the Quality Score of an entire ad group or campaign.






28. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






29. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






30. To access the AdWords API - advertisers must have a ________ account.






31. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






32. The My Change History tool will display changes such as ________






33. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






34. The Report Center will only save your ____ most recent reports.






35. Your ads can appear on Google only _____ you've entered valid billing information.






36. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






37. The 'Other' _________ does not allow you to track how many pages a user has viewed.






38. Placement-targeted campaigns do not offer the ability to ________ in text ads.






39. The default setting for any new keyword is not this:________






40. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






41. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


42. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






43. For each invoiced payment - it is possible to view your ________ broken down by campaign.






44. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






45. Position preference works with the _______






46. Each AdWords campaign has its____________






47. The AdWords API is a good substitute for ________.






48. It regroups keywords from one ad group into more granular ad groups.






49. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






50. For internationally targeted campaigns - you should not write your keywords and ad text in your _______