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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
default language preference
0.03
query
quick summary
2. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
AdWords Editor
poor performing keyword
previous purchasing history
My Change History tool
3. This AdWords ad serving option will show your higher performing ad more often.
Smart Pricing
increase the CPC of a keyword
Exact match keyword
optimize
4. A Uniform Resource Locator (URL) is commonly known as ____
image ads
Quality Score
AdWords account
Web address
5. For placement-targeted campaigns - it is possible to target only ______ of a website.
negative-match keyword
specific sections
most relevant
pop-up on the landing page
6. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
include more characters
Quality Score
charged
AdWords display URL
7. Direct debit is ________ to all advertisers around the world.
outstanding Balance
Best
not available
location target
8. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
expanded matches
directly relate
report center
the European Union - not including Ireland
9. Site Exclusion is applied at ______ level
confirmation email
2 Lines and 12 to 18 Characters
Smart Pricing
Campaign
10. Your ad cannot be locked out of the top position based solely on ____
4
price
location target
One
11. Affected by the VAT tax
expanded matches
searches using a keyword
European Union advertisers
do not
12. Placement-targeted ads compete with _______ ads.
increase the CPC
keyword-targeted
until more clicks accrue
increase the CPC of a keyword
13. There is no ______________ that you have to spend on Google AdWords.
site under contruction
Budget Optimizer.
minimum monthly amount
conversion tracking
14. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
the same as before
content pages
four different ways
do not
15. The more _______ a keyword - the more potential traffic it has.
site exclusion
general
VAT registration numbers
translate ad text
16. You do not need AdWords Editor to view a file that has been _______.
Smart Pricing
the European Union - not including Ireland
Broad match keyword matching option
exported to CSV.
17. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
screenscraping
Inactive for search
ad copies
entire AdWords account
18. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
show your ad
measurable results
exported to CSV.
Web address
19. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
territory-targeted
wait at least 24 hours
ZERO - 0
mgnifying glass icon
20. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
outrank
overall keyword themes.
below
AdWords account
21. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
My Client Center
AdWords postpay option
50-mile radius
22. The best next step in the client start-up process: Client approval and ______
troubleshooting checklist
improves conversion rate
sign-off
Google Maps
23. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
location target
improves conversion rate
many years
increase the CPC
24. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
late
50-mile radius
cmmon misspellings
4
25. ______________ changes are allowed to an account in Google AdWords per month
superlative
cmmon misspellings
unlimited
AdWords postpay option
26. Advertisers who have been with AdWords for _______ should optimize their accounts.
many years
Google Domain name
15
recommended budget
27. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
all countries and territories
1000 impressions
monitored and continuously modified
28. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
direct debit
compared to your competitors
conversion tracking
Invoice Details page
29. To indicate a keyword as an exact match - ___________ should be used.
most relevant
Web address
Google search results
Brackets [ ]
30. The ________ allows you to exclude sites from the Google ContentNetwork.
expanded matches
Ads Diagnostic Tool
pop-up on the landing page
Site Exclusion Tool
31. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
quick summary
low clickthrough rate (CTR)
improves conversion rate
pop-up on the landing page
32. Your ______________does not have to be the exact same as your destination URL.
different keywords
AdWords display URL
50-mile radius
brand awareness.
33. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
location target
price
converting well
Invoice Details page
34. This API Service advertisers should use to create new ads.
return on ad spend
1 -000 operations
site under contruction
CreativeService
35. It regroups keywords from one ad group into more granular ad groups.
Keyword Grouper
ad text
late
50-mile radius
36. Placement-targeted campaigns do not offer the ability to ________ in text ads.
include more characters
keyword report
re-submit
many years
37. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
posting it to your account.
IP Address
all countries and territories
searches using a keyword
38. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
different
30 days
IP address
sexually explicit material
39. Advertisers cannot ______ between prepay and postpay at any time.
billing address and chosen currency
keyword-targeted
switch
AdWords display URL
40. The structure of an AdWords account from the top down
find your ad on Google
Account-->campaign-->ad group-->ad text-->keywords
0.85
Campaign
41. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
keyword-targeted
multiple keyword matching options
50-mile radius
42. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
wait at least 24 hours
Keyword Quality Score & CPC Bid
1-2 clicks
reviewed
43. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
archive
0.85
spreadsheet form
AdWords display URL
44. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
competitors' advertisements
CampaignService
2
plural and singular
45. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
most relevant
the same as before
re-submit
different
46. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
local business listing
include more characters
pop-up on the landing page
in excess
47. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
Data View
interested in your product or service
VAT registration numbers
previous purchasing history
48. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
49. Advertisers should not use only __________ in order to maintain consistency.
AdWords Editor
one text ad per ad group
Google's editorial policies
default language preference
50. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
many years
the same as before
ZERO - 0
increasing traffic
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