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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Keyword Tool is not useful in the creation process for a ____________
after
placement-targeted campaign.
recommended budget
one keyword per line
2. The My Change History tool displays changes you've made to your account in the last ___________.
account billing thresholds
Inactive for search
3 months
placement-targeted campaign.
3. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
low clickthrough rate (CTR)
Daily Budget
Broad match keyword matching option
minimum spending level
4. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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5. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
in excess
general
ZERO - 0
6. Google does not _______ for you when specifing other langauges.
pop-up on the landing page
Broad match keyword matching option
translate ad text
highly relevant
7. According to punctuation policy - ________ exclamation points are allowed in your ad text
campaign daily budget.
quick summary
Site-Related Keywords
One
8. The last line of an AdWords ad is called _____
four different ways
display URL
edit a client's billing
minimum spending level
9. Offers Ability to edit multiple accounts at any time as a benefit.
Buy Here
cost-per-acquisition (CPA)
Keyword Quality Score & CPC Bid
AdWords Editor
10. The default setting for any new keyword is not this:________
phrase match.
overall keyword themes.
maximum cost-per-click (CPC) bid
ad text
11. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
competitors
location targets
account spend
many years
12. _____________ can be a measure of advertising effectiveness.
Quality Score
expanded matches
cost-per-acquisition (CPA)
2
13. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
create a new campaign
Data View
Ads Diagnostic Tool
account billing thresholds
14. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
good landing page
automatically formats
advanced mode of ad scheduling
switch
15. This API Service advertisers should use to create new ads.
different keywords
Budget Optimizer.
CreativeService
identical keywords
16. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
quick summary
cost-per-acquisition (CPA)
multiple keyword matching options
impressions received
17. This API Web Service allows advertisers to change their daily budget
Google Maps
Smart Pricing
San Francisco
CampaignService
18. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
Placement Performance
inactive for search
default language preference
minimum spending level
19. There are two panels in the interface. They are: _____ - Edit Panel
may
not available
Data View
archive
20. It is possible to target a ____________ around your business location.
increasing traffic
keyword-targeted
new or unused keywords
50-mile radius
21. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
local business listing
spreadsheet form
CampaignService
until more clicks accrue
22. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
improves conversion rate
searches using a keyword
Keyword Grouper
most relevant
23. Google AdWords uses THIS to target your ads to users searching on Google
site under contruction
keyword-based advertising
12
AdWords display URL
24. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data View
direct debit
navigate
Data services
25. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
1-2 clicks
keyword strategy
CampaignService
interested in your product or service
26. Placement-targeted campaigns do not offer the ability to ________ in text ads.
different
include more characters
0.85
highly specific ad groups
27. A Uniform Resource Locator (URL) is commonly known as ____
Web address
ZERO - 0
outrank
display URL
28. ______________ changes are allowed to an account in Google AdWords per month
image ads
Pause Conversion Tracking
unlimited
1000 impressions
29. Your ads can appear on Google only _____ you've entered valid billing information.
potential traffic
phrase match.
after
Keyword Grouper
30. Advertisers cannot ______ between prepay and postpay at any time.
delete a keyword
multi-point targeting
switch
nothing
31. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
Account-->campaign-->ad group-->ad text-->keywords
30 days
ad position
archive
32. The daily spending limit for an AdWords campaign
inactive for search
entire AdWords account
Daily Budget
Account description
33. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
minimum monthly amount
advertising charges
edit a client's billing
Irish VAT rate
34. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
Account description
add those variations
check
not available
35. You can use multiple keyword matching options for ____________ in the same ad group
one ad variation per ad group
posting it to your account.
sexually explicit material
different keywords
36. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
Account-->campaign-->ad group-->ad text-->keywords
poor performing keyword
user's IP address
territory-targeted
37. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
location target
minimum spending level
create a new campaign
pushpin symbol
38. Three ways you can view your report: View data only - View graphs only - View _____
directly relate
optimize
data and graphs
Broad match keyword matching option
39. Advertisers who have been with AdWords for _______ should optimize their accounts.
Daily Budget
exported to CSV.
many years
troubleshooting checklist
40. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
different
one text ad per ad group
keyword strategy
advanced mode of ad scheduling
41. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
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42. The My Change History tool will display changes such as ________
improves conversion rate
nothing
Daily budget adjustments.
Pause Conversion Tracking
43. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
keyword report
poor performing keyword
find your ad on Google
navigate
44. Creating ____________ allows you to create ads that most accurately promote what you're selling
optimizing your account
highly specific ad groups
One
30 days
45. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
Web address
cost-per-acquisition (CPA)
increasing traffic
46. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
overall keyword themes.
account spend
content pages
native language
47. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
transaction label
sexually explicit material
Inactive for search
minimum monthly amount
48. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
automatically formats
25
Google search results
query
49. On search result pages - Google determines your ad's rank based on _____
keyword report
Keyword Quality Score & CPC Bid
online marketing agency with multiple clients
display URL
50. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
specific sections
Site-Related Keywords
territory-targeted
impressions received