Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






2. Each AdWords campaign has its____________






3. A combination of letters and/or numbers that identify your AdWords API activity.






4. The quickest way to ________ - login - and password information - Logging in to the client's account.


5. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






6. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






7. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






8. Considering a ____________ is not the only method Google uses to show regionally targeted ads.


9. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






10. Three ways you can view your report: View data only - View graphs only - View _____






11. The most effective AdWords ad headlines ____________ to the keywords being searched.






12. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






13. It's not best to deliver key messages ____ in your video ad






14. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






15. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






16. Can be created in both keyword-targeted and placement-targeted campaigns.






17. You can use multiple keyword matching options for ____________ in the same ad group






18. Considered a superlative that would not be allowed in ad text without verification






19. The My Change History tool displays changes you've made to your account in the last ___________.






20. For placement-targeted campaigns - it is possible to target only ______ of a website.






21. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






22. ______________ changes are allowed to an account in Google AdWords per month






23. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






24. Google does not translate _____






25. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






26. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






27. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






28. Approximately w________ of Internet users use Google as their primary search engine.






29. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






30. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


31. No __________ needed when using the broad-matched keyword matching option.






32. You do not need AdWords Editor to view a file that has been _______.






33. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






34. It is possible to have your mobile ad connect users to your ______






35. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






36. It is possible to target a ____________ around your business location.






37. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






38. The pricing model for mobile ads is either pay-per-click or ______.






39. A campaign's language and ________ can be edited after the campaign has been created.






40. For keywords that provide a strong ROI - you should ______.






41. There are two panels in the interface. They are: _____ - Edit Panel






42. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






43. Google does not _______ for you when specifing other langauges.






44. To indicate a keyword as an exact match - ___________ should be used.






45. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






46. The ________ allows you to exclude sites from the Google ContentNetwork.






47. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






48. Your ads can appear on Google only _____ you've entered valid billing information.






49. A unique number assigned to each computer connected to the Internet.






50. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________