Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






2. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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3. The quickest way to ________ - login - and password information - Logging in to the client's account.

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4. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






5. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






6. There is no ______________ that you have to spend on Google AdWords.






7. ____________ do not have the ability to show on the Google content network.






8. No __________ needed when using the broad-matched keyword matching option.






9. Approximately w________ of Internet users use Google as their primary search engine.






10. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






11. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






12. The default setting for any new keyword is not this:________






13. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






14. An advertiser should test ________ landing pages.






15. Increasing your daily budget is not a technique for _______






16. An example of a call-to-action phrase






17. Affected by the VAT tax






18. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






19. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






20. If you find that a particular site doesn't convert well over time: Use the ________ tool.






21. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






22. AdWords may generate traffic _______ of your daily budget.






23. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






24. For each invoiced payment - it is possible to view your ________ broken down by campaign.






25. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






26. You can save your report within your _______ to view later.






27. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






28. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






29. __________ in ad text must be supported within how many clicks






30. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






31. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






32. Placement-targeted campaigns do not offer the ability to ________ in text ads.






33. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






34. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






35. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






36. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






37. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






38. Advertisers who have been with AdWords for _______ should optimize their accounts.






39. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






40. Considering a user's IP address is not the only method Google uses to show )______________






41. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






42. If you have a CPC of $2 - you pay up to _______ for a click.






43. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






44. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






45. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






46. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






47. To indicate a keyword as an exact match - ___________ should be used.






48. An effective strategy for creating contextually targeted campaigns: Create ____________






49. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






50. The _______________ allows you to automatically raise or lower your bids during certain time periods.