SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
keyword-based advertising
not profitable
site under contruction
most relevant
2. A Uniform Resource Locator (URL) is commonly known as ____
0.03
Web address
Site-Related Keywords
increasing traffic
3. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
campaign daily budget.
sign-off
keyword strategy
Free offers
4. Advertisers who have been with AdWords for _______ should optimize their accounts.
50-mile radius
dynamic variable
the European Union - not including Ireland
many years
5. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
advertise using the same keyword
Smart Pricing
25
Keyword Grouper
6. Keywords marked ________ can still trigger ads on content network sites.
show your ad
minimum spending level
IP address
inactive for search
7. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
four different ways
customized targeting
one ad variation per ad group
Irish VAT rate
8. Placement-targeted ads compete with _______ ads.
add those variations
keyword-targeted
1 -000 operations
one ad variation per ad group
9. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
archive
smart pricing
below
Best
10. Considered a superlative that would not be allowed in ad text without verification
Best
Pause Conversion Tracking
quick summary
0.03
11. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
Static Image.
monthly invoicing
one text ad per ad group
pop-up on the landing page
12. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
query
keyword report
Account-->campaign-->ad group-->ad text-->keywords
13. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
US$2
monitored and continuously modified
multiple ad copies and keyword variations
low clickthrough rate (CTR)
14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
highly relevant
increasing traffic
pop-up on the landing page
until more clicks accrue
15. A __________ can affect the Quality Score of an entire ad group or campaign.
query
confirmation email
Daily budget adjustments.
poor performing keyword
16. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
Account description
do not
The Traffic Estimator Tool
multiple keyword matching options
17. Prepay and postpay options depend on your ___________________
unposted local changes
Data services
billing address and chosen currency
pays for advertising
18. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
content pages
data and graphs
Keyword Quality Score & CPC Bid
Quality Score
19. There are two panels in the interface. They are: _____ - Edit Panel
direct debit
ad position
local business ads
Data View
20. You can view billing adjustments like invalid click credits and promotional credits on the ______.
troubleshooting checklist
highly relevant
increase the CPC of a keyword
Invoice Details page
21. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
Any location in any language worldwide
navigate
competitors
identical keywords
22. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
minimum monthly amount
general
Excel spreadsheet
do not
23. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
new or unused keywords
2 Lines and 12 to 18 Characters
competitors
local business ads
24. A low clickthrough rate on content pages does not always indicate that your ads are ________
Best
pop-up on the landing page
not profitable
different
25. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
Google search results
plural and singular
Inactive for search
below
26. With __________ - you can create target areas of virtually any size and shape.
all countries and territories
converting well
four different ways
multi-point targeting
27. ROAS is an acronym for _______.
expanded matches
return on ad spend
ad copies
competitors
28. _____________ can be a measure of advertising effectiveness.
site under contruction
cost-per-acquisition (CPA)
smart pricing
Placement Performance
29. Increasing your daily budget is not a technique for _______
optimizing your account
different
100 Ad Groups
highly relevant
30. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
31. You cannot have this as a destination URL _____
ad position
site under contruction
Google search results
impressions received
32. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
campaign daily budget.
smart pricing
location target
position preference
33. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
25
compared to your competitors
ZERO - 0
34. The default setting for any new keyword is not this:________
conversion tracking
phrase match.
one ad variation per ad group
Buy Here
35. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
highly specific ad groups
4
one ad variation per ad group
www.gmail.com
36. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
100 Ad Groups
unlimited
Ads Diagnostic Tool
Web address
37. The AdWords API is a good substitute for ________.
spreadsheet form
conversion tracking
Billing Summary page
screenscraping
38. ____________can help you keep your Quality Score high while keeping your cost low.
minimum monthly amount
low clickthrough rate (CTR)
region and city targeting
find your ad on Google
39. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
billing address and chosen currency
Ads Diagnostic Tool
Sign Up
check
40. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
below
re-submit
monitored and continuously modified
data and graphs
41. This API Service advertisers should use to create new ads.
www.gmail.com
monthly invoicing
overall keyword themes.
CreativeService
42. Direct debit is ________ to all advertisers around the world.
own daily budget.
keyword report
not available
pays for advertising
43. Creating ____________ allows you to create ads that most accurately promote what you're selling
highly specific ad groups
cmmon misspellings
online marketing agency with multiple clients
Web address
44. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
most relevant
one ad variation per ad group
charged
posting it to your account.
45. Exact match tends to give you fewer clicks but ________
entire AdWords account
wait at least 24 hours
higher conversions.
1 -000 operations
46. An effective strategy for creating contextually targeted campaigns: Create ____________
overall keyword themes.
sexually explicit material
AdWords Editor
previous purchasing history
47. The most effective AdWords ad headlines ____________ to the keywords being searched.
3 months
directly relate
unposted local changes
4
48. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
measurable results
AdWords Editor
quick summary
advertising charges
49. There is no ______________ that you have to spend on Google AdWords.
low clickthrough rate (CTR)
online marketing agency with multiple clients
after
minimum monthly amount
50. To indicate a keyword as an exact match - ___________ should be used.
overall keyword themes.
entire AdWords account
Budget Optimizer.
Brackets [ ]