Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted ads compete with _______ ads.






2. The option to select a desired position for your ad.






3. ______________ changes are allowed to an account in Google AdWords per month






4. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






5. You can create a campaign without ___________.






6. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






7. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






8. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






9. It regroups keywords from one ad group into more granular ad groups.






10. Google does not translate _____






11. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






12. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






13. You can save your report within your _______ to view later.






14. AdWords may generate traffic _______ of your daily budget.






15. The My Change History tool displays changes you've made to your account in the last ___________.






16. For each invoiced payment - it is possible to view your ________ broken down by campaign.






17. The 'Other' _________ does not allow you to track how many pages a user has viewed.






18. Your ______________does not have to be the exact same as your destination URL.






19. It's not best to deliver key messages ____ in your video ad






20. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






21. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






22. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






23. This API Service advertisers should use to create new ads.






24. ____________ do not have the ability to show on the Google content network.






25. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






26. Direct debit is ________ to all advertisers around the world.






27. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






28. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






29. A combination of letters and/or numbers that identify your AdWords API activity.






30. When a user _____________ you have included in your campaign your ads appear on Google.






31. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






32. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






33. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






34. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






35. To access the ______ - click on the Reports tab.






36. Prepay and postpay options depend on your ___________________






37. The _________ appears when a comment has been added.






38. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






39. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






40. An advertiser should not immediately _________ with a lower CPC than value per click.






41. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






42. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






43. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






44. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






45. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






46. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






47. Updating the individual bids on 1 -000 keywords would equate to ________






48. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






49. Google's tracking conversion tool costs _____






50. Before you can create a local business ad - you must first create a __________ in the Local Business Center