Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Approximately w________ of Internet users use Google as their primary search engine.






2. When a file is shared: ________ will be marked in purple.






3. Exact match tends to give you fewer clicks but ________






4. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






5. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






6. Each AdWords campaign has its____________






7. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






8. A low clickthrough rate on content pages does not always indicate that your ads are ________






9. It regroups keywords from one ad group into more granular ad groups.






10. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






11. This AdWords ad serving option will show your higher performing ad more often.






12. The Report Center will only save your ____ most recent reports.






13. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






14. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






15. You can create a campaign without ___________.






16. An effective strategy for creating contextually targeted campaigns: Create ____________






17. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






18. Updating the individual bids on 1 -000 keywords would equate to ________






19. Google's tracking conversion tool costs _____






20. Google _____ charge you more than your billing threshold.






21. The structure of an AdWords account from the top down






22. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






23. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






24. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






25. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






26. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






27. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






28. Increasing your daily budget is not a technique for _______






29. Considering a user's IP address is not the only method Google uses to show )______________






30. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






31. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






32. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






33. To indicate a keyword as an exact match - ___________ should be used.






34. In general - including the price of a product in the ad text __________






35. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






36. Google allows two or more of your clients to ____________ - provided they have separate accounts.






37. The Keyword Tool is not useful in the creation process for a ____________






38. AdWords may generate traffic _______ of your daily budget.






39. The format of local business ads is not the same on _______ and the Google search network.






40. A unique number assigned to each computer connected to the Internet.






41. You can use multiple keyword matching options for ____________ in the same ad group






42. When a user _____________ you have included in your campaign your ads appear on Google.






43. Offers Ability to edit multiple accounts at any time as a benefit.






44. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






45. The daily spending limit for an AdWords campaign






46. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






47. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






48. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






49. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






50. An example of a call-to-action phrase