Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This business could best utilize region and city targeting: A flower company that only delivers to ________






2. Google's tracking conversion tool costs _____






3. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






4. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






5. A low clickthrough rate on content pages does not always indicate that your ads are ________






6. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






7. This API Web Service allows advertisers to change their daily budget






8. Google ads can be targeted to___________________






9. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






10. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






11. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






12. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






13. To access the AdWords API - advertisers must have a ________ account.






14. There is no ______________ that you have to spend on Google AdWords.






15. To pause conversion tracking - you must click the '______' button






16. The _______________ allows you to automatically raise or lower your bids during certain time periods.






17. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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18. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






19. A __________ can affect the Quality Score of an entire ad group or campaign.






20. You will not always be charged the ____________ you set for a keyword or ad group.






21. Google AdWords uses THIS to target your ads to users searching on Google






22. The My Change History tool will display changes such as ________






23. For each invoiced payment - it is possible to view your ________ broken down by campaign.






24. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






25. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






26. Direct debit is ________ to all advertisers around the world.






27. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






28. Prices stated in your ad text must always be supported within _____ of your landing page.






29. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






30. A unique number assigned to each computer connected to the Internet.






31. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






32. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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33. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






34. Each AdWords campaign has its____________






35. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






36. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






37. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






38. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






39. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






40. The most effective AdWords ad headlines ____________ to the keywords being searched.






41. __________ in ad text must be supported within how many clicks






42. ______________ changes are allowed to an account in Google AdWords per month






43. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






44. If you create more than 15 reports - the system will automatically _______ the oldest reports.






45. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






46. The API operations quota is determined by: The total ______ & the nubmer of clients managed






47. Three ways you can view your report: View data only - View graphs only - View _____






48. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






49. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






50. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field