Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For each invoiced payment - it is possible to view your ________ broken down by campaign.






2. The more _______ a keyword - the more potential traffic it has.






3. Your ______________does not have to be the exact same as your destination URL.






4. To pause conversion tracking - you must click the '______' button






5. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






6. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






7. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






8. A unique number assigned to each computer connected to the Internet.






9. Offers Ability to edit multiple accounts at any time as a benefit.






10. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






11. A Uniform Resource Locator (URL) is commonly known as ____






12. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






13. Google does not translate _____






14. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






15. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






16. To access the ______ - click on the Reports tab.






17. In general - including the price of a product in the ad text __________






18. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






19. According to punctuation policy - ________ exclamation points are allowed in your ad text






20. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






21. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






22. The best next step in the client start-up process: Client approval and ______






23. The API operations quota is determined by: The total ______ & the nubmer of clients managed






24. An example of a call-to-action phrase






25. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






26. When a file is shared: ________ will be marked in purple.






27. Can be created in both keyword-targeted and placement-targeted campaigns.






28. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






29. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






30. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






31. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






32. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






33. Advertisers who have been with AdWords for _______ should optimize their accounts.






34. The Keyword Tool is not useful in the creation process for a ____________






35. The My Change History tool will display changes such as ________






36. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






37. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






38. The My Change History tool displays changes you've made to your account in the last ___________.






39. For placement-targeted campaigns - it is possible to target only ______ of a website.






40. The AdWords API is a good substitute for ________.






41. Google's tracking conversion tool costs _____






42. An advertiser should not immediately _________ with a lower CPC than value per click.






43. Site Exclusion is applied at ______ level






44. You can save your report within your _______ to view later.






45. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






46. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






47. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






48. Once an ad campaign is created it should be ______________ for best results.






49. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






50. ROAS is an acronym for _______.