Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






2. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






4. Google's tracking conversion tool costs _____






5. An effective strategy for creating contextually targeted campaigns: Create ____________






6. The 'Other' _________ does not allow you to track how many pages a user has viewed.






7. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






8. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






9. The My Change History tool will display changes such as ________






10. If you create more than 15 reports - the system will automatically _______ the oldest reports.






11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






12. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






13. Position preference works with the _______






14. Your ______________does not have to be the exact same as your destination URL.






15. Updating the individual bids on 1 -000 keywords would equate to ________






16. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






17. Using ___________ tends to give you fewer clicks but higher conversions.






18. Advertisers should not use only __________ in order to maintain consistency.






19. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






20. When a file is shared: ________ will be marked in purple.






21. The structure of an AdWords account from the top down






22. Advertisers who have been with AdWords for _______ should optimize their accounts.






23. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






24. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






25. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


26. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






27. Three ways you can view your report: View data only - View graphs only - View _____






28. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






29. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






30. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






31. The default setting for any new keyword is not this:________






32. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






33. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






34. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






35. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






36. Google AdWords uses THIS to target your ads to users searching on Google






37. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






38. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






39. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






40. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






41. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






42. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






43. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






44. The API operations quota is determined by: The total ______ & the nubmer of clients managed






45. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






46. The ________ allows you to exclude sites from the Google ContentNetwork.






47. The AdWords API is a good substitute for ________.






48. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






49. Google does not consider a user's _____________ when determining whether to show your ad.






50. An advertiser should not immediately _________ with a lower CPC than value per click.