Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






2. There is no ______________ that you have to spend on Google AdWords.






3. The My Change History tool will display changes such as ________






4. Direct debit is ________ to all advertisers around the world.






5. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






6. The ________ allows you to exclude sites from the Google ContentNetwork.






7. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






8. The option to select a desired position for your ad.






9. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






10. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






11. For each invoiced payment - it is possible to view your ________ broken down by campaign.






12. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






13. With __________ - you can create target areas of virtually any size and shape.






14. The AdWords API is a good substitute for ________.






15. Prepay and postpay options depend on your ___________________






16. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






17. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






18. An advertiser should not immediately _________ with a lower CPC than value per click.






19. ____________can help you keep your Quality Score high while keeping your cost low.






20. Google does not consider a user's _____________ when determining whether to show your ad.






21. A campaign's language and ________ can be edited after the campaign has been created.






22. You will not always be charged the ____________ you set for a keyword or ad group.






23. This API Web Service allows advertisers to change their daily budget






24. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






25. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






26. You can view billing adjustments like invalid click credits and promotional credits on the ______.






27. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






28. To indicate a keyword as an exact match - ___________ should be used.






29. No __________ needed when using the broad-matched keyword matching option.






30. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






31. To access the AdWords API - advertisers must have a ________ account.






32. Site Exclusion is applied at ______ level






33. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






34. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






35. It's not best to deliver key messages ____ in your video ad






36. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






37. When a user _____________ you have included in your campaign your ads appear on Google.






38. The quickest way to ________ - login - and password information - Logging in to the client's account.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


39. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






40. Position preference works with the _______






41. In general - including the price of a product in the ad text __________






42. Exact match tends to give you fewer clicks but ________






43. It is possible to target a ____________ around your business location.






44. A low clickthrough rate on content pages does not always indicate that your ads are ________






45. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






46. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






47. Before you can create a local business ad - you must first create a __________ in the Local Business Center






48. The 'Other' _________ does not allow you to track how many pages a user has viewed.






49. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


50. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.