Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google does not translate _____






2. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






3. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






4. The structure of an AdWords account from the top down






5. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






6. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






7. ______________ changes are allowed to an account in Google AdWords per month






8. An advertiser should not immediately _________ with a lower CPC than value per click.






9. The best next step in the client start-up process: Client approval and ______






10. A low clickthrough rate on content pages does not always indicate that your ads are ________






11. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






12. ROAS is an acronym for _______.






13. Updating the individual bids on 1 -000 keywords would equate to ________






14. When a user _____________ you have included in your campaign your ads appear on Google.






15. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






16. The Ads Diagnostic Tool can be accessed in ____ places in your account.






17. You can use _____________for different keywords in the same ad group.






18. For keywords that provide a strong ROI - you should ______.






19. The pricing model for mobile ads is either pay-per-click or ______.






20. A unique number assigned to each computer connected to the Internet.






21. Placement-targeted campaigns useful for advertisers who want to build ______________






22. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






23. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






24. To access the ______ - click on the Reports tab.






25. The My Change History tool will display changes such as ________






26. You can create a campaign without ___________.






27. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






28. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






29. Advertisers who have been with AdWords for _______ should optimize their accounts.






30. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






31. Advertisers should not use only __________ in order to maintain consistency.






32. If you find that a particular site doesn't convert well over time: Use the ________ tool.






33. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






34. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






35. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






36. Your ads can appear on Google only _____ you've entered valid billing information.






37. When a file is shared: ________ will be marked in purple.






38. This AdWords ad serving option will show your higher performing ad more often.






39. The daily spending limit for an AdWords campaign






40. This report provides the best information about your contextually targeted campaign: _____________ Report






41. Offers Ability to edit multiple accounts at any time as a benefit.






42. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






43. Each AdWords campaign has its____________






44. ____________can help you keep your Quality Score high while keeping your cost low.






45. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






46. Once an ad campaign is created it should be ______________ for best results.






47. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






48. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






49. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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50. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field