Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To indicate a keyword as an exact match - ___________ should be used.






2. ____________ do not have the ability to show on the Google content network.






3. There is no ______________ that you have to spend on Google AdWords.






4. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






5. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






6. ______________ changes are allowed to an account in Google AdWords per month






7. The AdWords API is a good substitute for ________.






8. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






9. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






10. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






11. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






12. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






13. This API Web Service allows advertisers to change their daily budget






14. Can be created in both keyword-targeted and placement-targeted campaigns.






15. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






16. Your ad cannot be locked out of the top position based solely on ____






17. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






18. Site Exclusion is applied at ______ level






19. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






20. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






21. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






22. There are two panels in the interface. They are: _____ - Edit Panel






23. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






24. In general - including the price of a product in the ad text __________






25. Exact match tends to give you fewer clicks but ________






26. Direct debit is ________ to all advertisers around the world.






27. This API Service advertisers should use to create new ads.






28. This AdWords ad serving option will show your higher performing ad more often.






29. ROAS is an acronym for _______.






30. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






31. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






32. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


33. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






34. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






35. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






36. When a user _____________ you have included in your campaign your ads appear on Google.






37. To access the AdWords API - advertisers must have a ________ account.






38. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






39. An advertiser should not always _______ with a positive profit margin.






40. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






41. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






42. It's not best to deliver key messages ____ in your video ad






43. A campaign's language and ________ can be edited after the campaign has been created.






44. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






45. EHowand The Guardian are examples of ______.






46. When a file is shared: ________ will be marked in purple.






47. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






48. Your ads can appear on Google only _____ you've entered valid billing information.






49. A low clickthrough rate on content pages does not always indicate that your ads are ________






50. The Report Center will only save your ____ most recent reports.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests