Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can view billing adjustments like invalid click credits and promotional credits on the ______.






2. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






3. Considering a user's IP address is not the only method Google uses to show )______________






4. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






5. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






6. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






7. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






8. To pause conversion tracking - you must click the '______' button






9. Creating ____________ allows you to create ads that most accurately promote what you're selling






10. It is possible to have your mobile ad connect users to your ______






11. The most effective AdWords ad headlines ____________ to the keywords being searched.






12. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






13. To access the AdWords API - advertisers must have a ________ account.






14. This AdWords ad serving option will show your higher performing ad more often.






15. You can use _____________for different keywords in the same ad group.






16. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






17. A __________ can affect the Quality Score of an entire ad group or campaign.






18. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






19. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






20. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






21. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






22. The My Change History tool displays changes you've made to your account in the last ___________.






23. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






24. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






25. The Ads Diagnostic Tool can be accessed in ____ places in your account.






26. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






27. Google allows two or more of your clients to ____________ - provided they have separate accounts.






28. You can create a campaign without ___________.






29. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






30. Google does not _______ for you when specifing other langauges.






31. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






32. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






33. You cannot have this as a destination URL _____






34. If you have a CPC of $2 - you pay up to _______ for a click.






35. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






36. A Uniform Resource Locator (URL) is commonly known as ____






37. Position preference works with the _______






38. Direct debit is ________ to all advertisers around the world.






39. A low clickthrough rate on content pages does not always indicate that your ads are ________






40. No __________ needed when using the broad-matched keyword matching option.






41. Approximately w________ of Internet users use Google as their primary search engine.






42. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






43. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






44. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






45. Your ______________does not have to be the exact same as your destination URL.






46. Keywords marked ________ can still trigger ads on content network sites.






47. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






48. An example of a valid display URL






49. In general - including the price of a product in the ad text __________






50. It is possible to target a ____________ around your business location.