Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ can be a measure of advertising effectiveness.






2. For placement-targeted campaigns - it is possible to target only ______ of a website.






3. Increasing your daily budget is not a technique for _______






4. The _________ appears when a comment has been added.






5. Site Exclusion is applied at ______ level






6. A unique number assigned to each computer connected to the Internet.






7. Position preference works with the _______






8. An example of a call-to-action phrase






9. This API Web Service allows advertisers to change their daily budget






10. Google AdWords uses THIS to target your ads to users searching on Google






11. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






12. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






13. It is possible to target a ____________ around your business location.






14. A unique number assigned to each computer connected to the Internet.






15. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






16. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






17. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






18. A combination of letters and/or numbers that identify your AdWords API activity.






19. Considering a user's IP address is not the only method Google uses to show )______________






20. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






21. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






22. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






23. ROAS is an acronym for _______.






24. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






25. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






26. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






27. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






28. There is no ______________ that you have to spend on Google AdWords.






29. The ______________ provides the best possibility for high numbers of ad impressions






30. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






31. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






32. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






33. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






34. A __________ can affect the Quality Score of an entire ad group or campaign.






35. A Uniform Resource Locator (URL) is commonly known as ____






36. Can be created in both keyword-targeted and placement-targeted campaigns.






37. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






38. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






39. A low clickthrough rate on content pages does not always indicate that your ads are ________






40. The last line of an AdWords ad is called _____






41. The format of local business ads is not the same on _______ and the Google search network.






42. This report provides the best information about your contextually targeted campaign: _____________ Report






43. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






44. Placement-targeted ads compete with _______ ads.






45. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






46. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






47. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






48. Your ______________does not have to be the exact same as your destination URL.






49. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






50. To indicate a keyword as an exact match - ___________ should be used.