Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can view billing adjustments like invalid click credits and promotional credits on the ______.






2. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






3. In general - including the price of a product in the ad text __________






4. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






5. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






6. Prices stated in your ad text must always be supported within _____ of your landing page.






7. According to punctuation policy - ________ exclamation points are allowed in your ad text






8. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






9. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






10. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






11. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






12. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






13. You can use _____________for different keywords in the same ad group.






14. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






15. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






16. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






17. You can use multiple keyword matching options for ____________ in the same ad group






18. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






19. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






20. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






21. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






22. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






23. Your ad cannot be locked out of the top position based solely on ____






24. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






25. Placement-targeted campaigns do not offer the ability to ________ in text ads.






26. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






27. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






28. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






29. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






30. An advertiser should not immediately _________ with a lower CPC than value per click.






31. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






32. To indicate a keyword as an exact match - ___________ should be used.






33. The format of local business ads is not the same on _______ and the Google search network.






34. Google allows two or more of your clients to ____________ - provided they have separate accounts.






35. Approximately w________ of Internet users use Google as their primary search engine.






36. Keywords marked ________ can still trigger ads on content network sites.






37. There are two panels in the interface. They are: _____ - Edit Panel






38. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






39. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






40. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






41. The ________ allows you to exclude sites from the Google ContentNetwork.






42. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






43. Three ways you can view your report: View data only - View graphs only - View _____






44. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






45. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






46. The daily spending limit for an AdWords campaign






47. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






48. It's not best to deliver key messages ____ in your video ad






49. For each invoiced payment - it is possible to view your ________ broken down by campaign.






50. The Ads Diagnostic Tool can be accessed in ____ places in your account.