Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offers Ability to edit multiple accounts at any time as a benefit.






2. You do not need AdWords Editor to view a file that has been _______.






3. It's not best to deliver key messages ____ in your video ad






4. Keywords marked ________ can still trigger ads on content network sites.






5. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






6. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






7. You can save your report within your _______ to view later.






8. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






9. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






10. There are two panels in the interface. They are: _____ - Edit Panel






11. It is possible to target a ____________ around your business location.






12. Google _____ charge you more than your billing threshold.






13. This API Web Service allows advertisers to change their daily budget






14. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






15. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






16. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






17. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






18. Direct debit is ________ to all advertisers around the world.






19. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






20. Considered a superlative that would not be allowed in ad text without verification






21. An advertiser should test ________ landing pages.






22. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






23. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






24. This AdWords ad serving option will show your higher performing ad more often.






25. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






26. A Uniform Resource Locator (URL) is commonly known as ____






27. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






28. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






29. Your ad cannot be locked out of the top position based solely on ____






30. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






31. EHowand The Guardian are examples of ______.






32. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






33. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






34. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






35. If you find that a particular site doesn't convert well over time: Use the ________ tool.






36. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






37. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






38. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






39. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






40. No __________ needed when using the broad-matched keyword matching option.






41. The structure of an AdWords account from the top down






42. A unique number assigned to each computer connected to the Internet.






43. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






44. Advertisers who have been with AdWords for _______ should optimize their accounts.






45. The daily spending limit for an AdWords campaign






46. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






47. __________ in ad text must be supported within how many clicks






48. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






49. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






50. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.







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