Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Keyword Tool is not useful in the creation process for a ____________






2. The My Change History tool displays changes you've made to your account in the last ___________.






3. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






4. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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5. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






6. Google does not _______ for you when specifing other langauges.






7. According to punctuation policy - ________ exclamation points are allowed in your ad text






8. The last line of an AdWords ad is called _____






9. Offers Ability to edit multiple accounts at any time as a benefit.






10. The default setting for any new keyword is not this:________






11. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






12. _____________ can be a measure of advertising effectiveness.






13. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






14. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






15. This API Service advertisers should use to create new ads.






16. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






17. This API Web Service allows advertisers to change their daily budget






18. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






19. There are two panels in the interface. They are: _____ - Edit Panel






20. It is possible to target a ____________ around your business location.






21. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






22. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






23. Google AdWords uses THIS to target your ads to users searching on Google






24. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






25. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






26. Placement-targeted campaigns do not offer the ability to ________ in text ads.






27. A Uniform Resource Locator (URL) is commonly known as ____






28. ______________ changes are allowed to an account in Google AdWords per month






29. Your ads can appear on Google only _____ you've entered valid billing information.






30. Advertisers cannot ______ between prepay and postpay at any time.






31. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






32. The daily spending limit for an AdWords campaign






33. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






34. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






35. You can use multiple keyword matching options for ____________ in the same ad group






36. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






37. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






38. Three ways you can view your report: View data only - View graphs only - View _____






39. Advertisers who have been with AdWords for _______ should optimize their accounts.






40. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






41. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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42. The My Change History tool will display changes such as ________






43. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






44. Creating ____________ allows you to create ads that most accurately promote what you're selling






45. Considering a user's IP address is not the only method Google uses to show )______________






46. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






47. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






48. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






49. On search result pages - Google determines your ad's rank based on _____






50. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.