Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The default setting for any new keyword is not this:________






2. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






3. Google does not translate _____






4. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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5. Advertisers who have been with AdWords for _______ should optimize their accounts.






6. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






7. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






8. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






9. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






10. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






11. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






12. The ______________ provides the best possibility for high numbers of ad impressions






13. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






14. The My Change History tool displays changes you've made to your account in the last ___________.






15. Offers Ability to edit multiple accounts at any time as a benefit.






16. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






17. A combination of letters and/or numbers that identify your AdWords API activity.






18. The My Change History tool will display changes such as ________






19. The option to select a desired position for your ad.






20. You can create a campaign without ___________.






21. Each AdWords campaign has its____________






22. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






23. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






24. In general - including the price of a product in the ad text __________






25. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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26. _____________ can be a measure of advertising effectiveness.






27. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






28. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






29. Considered a superlative that would not be allowed in ad text without verification






30. You will not always be charged the ____________ you set for a keyword or ad group.






31. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






32. It's not best to deliver key messages ____ in your video ad






33. The quickest way to ________ - login - and password information - Logging in to the client's account.

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34. EHowand The Guardian are examples of ______.






35. ____________ do not have the ability to show on the Google content network.






36. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






37. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






38. You do not need AdWords Editor to view a file that has been _______.






39. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






40. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






41. Exact match tends to give you fewer clicks but ________






42. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






43. Using ___________ tends to give you fewer clicks but higher conversions.






44. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






45. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






46. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






47. Prices stated in your ad text must always be supported within _____ of your landing page.






48. With __________ - you can create target areas of virtually any size and shape.






49. Your ad cannot be locked out of the top position based solely on ____






50. ___________ is ideal for advertisers who want more control over their account.