Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






2. The more _______ a keyword - the more potential traffic it has.






3. Considered a superlative that would not be allowed in ad text without verification






4. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






5. The Ads Diagnostic Tool can be accessed in ____ places in your account.






6. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






7. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






8. Can be created in both keyword-targeted and placement-targeted campaigns.






9. A unique number assigned to each computer connected to the Internet.






10. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






11. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






12. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






13. Google allows two or more of your clients to ____________ - provided they have separate accounts.






14. For keywords that provide a strong ROI - you should ______.






15. No __________ needed when using the broad-matched keyword matching option.






16. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






17. It is possible to have your mobile ad connect users to your ______






18. Prices stated in your ad text must always be supported within _____ of your landing page.






19. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






20. To pause conversion tracking - you must click the '______' button






21. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






22. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






23. The _________ appears when a comment has been added.






24. An effective strategy for creating contextually targeted campaigns: Create ____________






25. Using ___________ tends to give you fewer clicks but higher conversions.






26. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






27. Approximately w________ of Internet users use Google as their primary search engine.






28. Affected by the VAT tax






29. The My Change History tool will display changes such as ________






30. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






31. Your ad cannot be locked out of the top position based solely on ____






32. ______________ changes are allowed to an account in Google AdWords per month






33. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






34. A __________ can affect the Quality Score of an entire ad group or campaign.






35. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






36. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






37. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






38. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






39. You cannot have this as a destination URL _____






40. It is possible to target a ____________ around your business location.






41. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






42. Exact match tends to give you fewer clicks but ________






43. When a user _____________ you have included in your campaign your ads appear on Google.






44. You can use multiple keyword matching options for ____________ in the same ad group






45. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






46. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






47. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






48. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






49. The default setting for any new keyword is not this:________






50. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page