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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
inactive for search
territory-targeted
cmmon misspellings
one keyword per line
2. With __________ - you can create target areas of virtually any size and shape.
Buy Here
many years
50%
multi-point targeting
3. Considering a user's IP address is not the only method Google uses to show )______________
measurable results
1-2 clicks
Brackets [ ]
regionally targeted ads
4. Placement-targeted campaigns do not offer the ability to ________ in text ads.
higher conversions.
One
include more characters
converting well
5. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
location target
multiple ad copies and keyword variations
potential traffic
data and graphs
6. Google allows certain __________ or variations of words in ad tex
location target
Billing Summary page
cmmon misspellings
user's IP address
7. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
8. The _________ appears when a comment has been added.
0.03
CampaignService
AdWords Editor
pushpin symbol
9. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
VAT registration numbers
My Change History tool
Campaign
not profitable
10. A campaign's language and ________ can be edited after the campaign has been created.
The Traffic Estimator Tool
San Francisco
location targets
increasing traffic
11. The API operations quota is determined by: The total ______ & the nubmer of clients managed
account spend
site exclusion
one ad variation per ad group
2 Lines and 12 to 18 Characters
12. The more _______ a keyword - the more potential traffic it has.
confirmation email
Campaign
general
AdWords Editor
13. The most effective AdWords ad headlines ____________ to the keywords being searched.
directly relate
report center
ad position
CampaignService
14. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
highly specific ad groups
Billing Summary page
keyword-targeted
sales or conversions
15. Exact match tends to give you fewer clicks but ________
multiple ad copies and keyword variations
higher conversions.
create a new campaign
billing address and chosen currency
16. The ________ allows you to exclude sites from the Google ContentNetwork.
keyword-based advertising
Site Exclusion Tool
Any location in any language worldwide
site under contruction
17. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
Account description
do not
Web address
different
18. A unique number assigned to each computer connected to the Internet.
1 -000 operations
multiple keyword matching options
sexually explicit material
IP address
19. An advertiser should not immediately _________ with a lower CPC than value per click.
keyword strategy
good landing page
delete a keyword
compared to your competitors
20. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
increasing traffic
San Francisco
recommended budget
Web address
21. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
cheap chocolate
may
navigate
data and graphs
22. ____________ do not have the ability to show on the Google content network.
online marketing agency with multiple clients
local business ads
highly specific ad groups
www.gmail.com
23. This API Web Service allows advertisers to change their daily budget
San Francisco
CampaignService
data and graphs
Daily budget adjustments.
24. The best next step in the client start-up process: Client approval and ______
Quality Score
sign-off
Keyword Quality Score & CPC Bid
confirmation email
25. It is possible to target a ____________ around your business location.
Best
keyword strategy
Site-Related Keywords
50-mile radius
26. The My Change History tool will display changes such as ________
different keywords
Daily budget adjustments.
Pay-Per-Call
developer token
27. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
the same as before
Free offers
My Change History tool
troubleshooting checklist
28. This API Service advertisers should use to create new ads.
navigate
find your ad on Google
ZERO - 0
CreativeService
29. Direct debit is ________ to all advertisers around the world.
return on ad spend
25
not available
good landing page
30. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
keyword strategy
pushpin symbol
1-2 clicks
local business listing
31. There are two panels in the interface. They are: _____ - Edit Panel
Brackets [ ]
Data View
AdWords Standard Edition
Pay-Per-Call
32. Updating the individual bids on 1 -000 keywords would equate to ________
most relevant
1 -000 operations
navigate
interested in your product or service
33. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
AdWords Standard Edition
ad copies
Invoice Details page
Billing Summary page
34. You cannot have this as a destination URL _____
optimize
different keywords
searches using a keyword
site under contruction
35. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
Billing Summary page
general
Invoice Details page
multiple ad copies and keyword variations
36. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
competitors' advertisements
Irish VAT rate
confirmation email
AdWords postpay option
37. Position preference works with the _______
Budget Optimizer.
advertise using the same keyword
one ad variation per ad group
Account description
38. If you have a CPC of $2 - you pay up to _______ for a click.
advanced mode of ad scheduling
posting it to your account.
US$2
San Francisco
39. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
Google's editorial policies
monthly invoicing
Exact match keyword
Placement Performance
40. Prices stated in your ad text must always be supported within _____ of your landing page.
local business ads
Ads Diagnostic Tool
1-2 clicks
keyword-based advertising
41. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
CreativeService
region and city targeting
2
superlative
42. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
transaction label
0.03
competitors
direct debit
43. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
delete a keyword
add those variations
Smart Pricing
charged
44. There is no ______________ that you have to spend on Google AdWords.
minimum monthly amount
display URL
www.gmail.com
general
45. To pause conversion tracking - you must click the '______' button
phrase match.
Pause Conversion Tracking
ZERO - 0
CampaignService
46. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
until more clicks accrue
cost-per-acquisition (CPA)
highly relevant
report center
47. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
keyword-targeted
Pause Conversion Tracking
optimizing your account
pays for advertising
48. To indicate a keyword as an exact match - ___________ should be used.
create a new campaign
Brackets [ ]
not available
IP address
49. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
optimize
monthly invoicing
1000 impressions
charged
50. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
increase the CPC of a keyword
different
user's IP address