SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
online marketing agency with multiple clients
converting well
keyword-based advertising
minimum monthly amount
2. A Uniform Resource Locator (URL) is commonly known as ____
Web address
IP address
business phone
Best
3. An advertiser should test ________ landing pages.
create a new campaign
navigate
low clickthrough rate (CTR)
different
4. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
specific sections
online marketing agency with multiple clients
plural and singular
location targets
5. Google does not _______ for you when specifing other langauges.
native language
translate ad text
2 Lines and 12 to 18 Characters
Google's editorial policies
6. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
directly relate
One
100 Ad Groups
Google Maps
7. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
8. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
many years
good landing page
the same as before
monthly invoicing
9. When a file is shared: ________ will be marked in purple.
unposted local changes
translate ad text
Free offers
optimize
10. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
unlimited
native language
searches using a keyword
25
11. The pricing model for mobile ads is either pay-per-click or ______.
entire AdWords account
unlimited
Pay-Per-Call
exported to CSV.
12. A combination of letters and/or numbers that identify your AdWords API activity.
overall keyword themes.
Excel spreadsheet
developer token
territory-targeted
13. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
Pause Conversion Tracking
AdWords Standard Edition
advanced mode of ad scheduling
do not
14. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
direct debit
below
multi-point targeting
recommended budget
15. A unique number assigned to each computer connected to the Internet.
IP Address
create a new campaign
25
price
16. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
keyword-targeted
multi-point targeting
query
smart pricing
17. An example of a call-to-action phrase
Buy Here
all countries and territories
after
The Traffic Estimator Tool
18. It is possible to target a ____________ around your business location.
direct debit
50-mile radius
unlimited
account billing thresholds
19. Prepay and postpay options depend on your ___________________
Account-->campaign-->ad group-->ad text-->keywords
campaign daily budget.
25
billing address and chosen currency
20. The Ads Diagnostic Tool can be accessed in ____ places in your account.
One
CampaignService
AdWords display URL
2
21. Three ways you can view your report: View data only - View graphs only - View _____
account billing thresholds
50%
one ad variation per ad group
data and graphs
22. Placement-targeted ads compete with _______ ads.
0.03
overall keyword themes.
AdWords display URL
keyword-targeted
23. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
punctuation
user's IP address
30 days
new or unused keywords
24. This API Service advertisers should use to create new ads.
exported to CSV.
optimize
outstanding Balance
CreativeService
25. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
price
Keyword Quality Score & CPC Bid
San Francisco
26. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
Data services
entire AdWords account
multi-point targeting
27. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
VAT registration numbers
account billing thresholds
position preference
billing address and chosen currency
28. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
inactive for search
highly specific ad groups
find your ad on Google
advertising charges
29. An example of a valid display URL
impressions received
outrank
one keyword per line
www.gmail.com
30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
0.85
Data View
searches using a keyword
inactive for search
31. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
converting well
Campaign
include more characters
outstanding Balance
32. Three types of conversions: Lead - ______ - Page View
Google's editorial policies
Sign Up
native language
confirmation email
33. The best next step in the client start-up process: Client approval and ______
50%
sign-off
Smart Pricing
AdWords account
34. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
content pages
Exact match keyword
Daily Budget
content publishers
35. Exact match tends to give you fewer clicks but ________
dynamic variable
competitors' advertisements
higher conversions.
2 Lines and 12 to 18 Characters
36. Updating the individual bids on 1 -000 keywords would equate to ________
dynamic variable
1 -000 operations
sales or conversions
optimize
37. ______________ changes are allowed to an account in Google AdWords per month
in excess
unlimited
Inactive for search
keyword-targeted
38. The daily budget does not apply to the ____________
archive
entire AdWords account
sign-off
increasing traffic
39. A campaign's language and ________ can be edited after the campaign has been created.
confirmation email
3 months
location targets
IP address
40. If you have a CPC of $2 - you pay up to _______ for a click.
Keyword Quality Score & CPC Bid
US$2
Inactive for search
competitors
41. The _________ appears when a comment has been added.
location target
multi-point targeting
pushpin symbol
Data View
42. For keywords that provide a strong ROI - you should ______.
translate ad text
increase the CPC
sexually explicit material
native language
43. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
2
Free offers
low clickthrough rate (CTR)
44. To access the ______ - click on the Reports tab.
report center
different keywords
recommended budget
online marketing agency with multiple clients
45. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
compared to your competitors
Static Image.
punctuation
keyword strategy
46. Using ___________ tends to give you fewer clicks but higher conversions.
increase the CPC
Exact match keyword
Daily Budget
navigate
47. The most effective AdWords ad headlines ____________ to the keywords being searched.
spreadsheet form
previous purchasing history
business phone
directly relate
48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
Brackets [ ]
minimum spending level
Campaign
one keyword per line
49. You can view billing adjustments like invalid click credits and promotional credits on the ______.
ZERO - 0
keyword-targeted
reactivate your account
Invoice Details page
50. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
minimum monthly amount
report center
keyword-targeted
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests