Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






2. If you find that a particular site doesn't convert well over time: Use the ________ tool.






3. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






4. The last line of an AdWords ad is called _____






5. Increasing your daily budget is not a technique for _______






6. An advertiser should test ________ landing pages.






7. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






8. The daily spending limit for an AdWords campaign






9. You cannot have this as a destination URL _____






10. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






11. The daily budget does not apply to the ____________






12. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






13. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






14. Position preference works with the _______






15. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






16. Google does not consider a user's _____________ when determining whether to show your ad.






17. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






18. You can save your report within your _______ to view later.






19. To indicate a keyword as an exact match - ___________ should be used.






20. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






21. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






22. AdWords may generate traffic _______ of your daily budget.






23. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






24. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






25. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






26. The AdWords API is a good substitute for ________.






27. ____________can help you keep your Quality Score high while keeping your cost low.






28. Site Exclusion is applied at ______ level






29. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






30. A unique number assigned to each computer connected to the Internet.






31. Updating the individual bids on 1 -000 keywords would equate to ________






32. This API Service advertisers should use to create new ads.






33. With __________ - you can create target areas of virtually any size and shape.






34. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






35. You can use _____________for different keywords in the same ad group.






36. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






37. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






38. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






39. Can be created in both keyword-targeted and placement-targeted campaigns.






40. The My Change History tool will display changes such as ________






41. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






42. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






43. You do not need AdWords Editor to view a file that has been _______.






44. Three ways you can view your report: View data only - View graphs only - View _____






45. According to punctuation policy - ________ exclamation points are allowed in your ad text






46. ___________ is ideal for advertisers who want more control over their account.






47. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






48. The API operations quota is determined by: The total ______ & the nubmer of clients managed






49. __________ in ad text must be supported within how many clicks






50. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






Can you answer 50 questions in 15 minutes?



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