Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A Uniform Resource Locator (URL) is commonly known as ____






2. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






3. Can be created in both keyword-targeted and placement-targeted campaigns.






4. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






5. In general - including the price of a product in the ad text __________






6. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






7. You do not need AdWords Editor to view a file that has been _______.






8. When a file is shared: ________ will be marked in purple.






9. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






10. It regroups keywords from one ad group into more granular ad groups.






11. ____________ do not have the ability to show on the Google content network.






12. A combination of letters and/or numbers that identify your AdWords API activity.






13. Prices stated in your ad text must always be supported within _____ of your landing page.






14. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






15. To access the ______ - click on the Reports tab.






16. This AdWords ad serving option will show your higher performing ad more often.






17. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






18. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






19. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






20. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






21. The quickest way to ________ - login - and password information - Logging in to the client's account.

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22. Your ______________does not have to be the exact same as your destination URL.






23. An advertiser should test ________ landing pages.






24. Google allows two or more of your clients to ____________ - provided they have separate accounts.






25. The Report Center will only save your ____ most recent reports.






26. If you create more than 15 reports - the system will automatically _______ the oldest reports.






27. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






28. Using ___________ tends to give you fewer clicks but higher conversions.






29. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






30. You can save your report within your _______ to view later.






31. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






32. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






33. Position preference works with the _______






34. The Ads Diagnostic Tool can be accessed in ____ places in your account.






35. You can use _____________for different keywords in the same ad group.






36. No __________ needed when using the broad-matched keyword matching option.






37. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






38. Offers Ability to edit multiple accounts at any time as a benefit.






39. A __________ can affect the Quality Score of an entire ad group or campaign.






40. Three ways you can view your report: View data only - View graphs only - View _____






41. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






42. To indicate a keyword as an exact match - ___________ should be used.






43. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






44. Direct debit is ________ to all advertisers around the world.






45. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






46. The best next step in the client start-up process: Client approval and ______






47. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






48. Google does not translate _____






49. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






50. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword