Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






2. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






3. The AdWords API is a good substitute for ________.






4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






5. A Uniform Resource Locator (URL) is commonly known as ____






6. Google allows two or more of your clients to ____________ - provided they have separate accounts.






7. The best next step in the client start-up process: Client approval and ______






8. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






9. Position preference works with the _______






10. The 'Other' _________ does not allow you to track how many pages a user has viewed.






11. You can view billing adjustments like invalid click credits and promotional credits on the ______.






12. The default setting for any new keyword is not this:________






13. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






14. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






15. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






16. You can use multiple keyword matching options for ____________ in the same ad group






17. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






18. To indicate a keyword as an exact match - ___________ should be used.






19. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






20. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






21. The most effective AdWords ad headlines ____________ to the keywords being searched.






22. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






23. An example of a valid display URL






24. Offers Ability to edit multiple accounts at any time as a benefit.






25. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






26. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






27. The option to select a desired position for your ad.






28. Direct debit is ________ to all advertisers around the world.






29. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






30. A low clickthrough rate on content pages does not always indicate that your ads are ________






31. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






32. The daily spending limit for an AdWords campaign






33. Placement-targeted ads compete with _______ ads.






34. Using ___________ tends to give you fewer clicks but higher conversions.






35. The daily budget does not apply to the ____________






36. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






37. An effective strategy for creating contextually targeted campaigns: Create ____________






38. Google does not translate _____






39. Creating ____________ allows you to create ads that most accurately promote what you're selling






40. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






41. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






42. There is no ______________ that you have to spend on Google AdWords.






43. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






44. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






45. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






46. This API Web Service allows advertisers to change their daily budget






47. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






48. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






49. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






50. Placement-targeted ads share the ad space on a content page with how _____ other Google ads