Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Once an ad campaign is created it should be ______________ for best results.






2. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






3. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






4. Three ways you can view your report: View data only - View graphs only - View _____






5. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






6. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






7. The My Change History tool will display changes such as ________






8. Keywords marked ________ can still trigger ads on content network sites.






9. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






10. You can use multiple keyword matching options for ____________ in the same ad group






11. EHowand The Guardian are examples of ______.






12. This API Web Service allows advertisers to change their daily budget






13. An advertiser should not immediately _________ with a lower CPC than value per click.






14. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






15. The daily budget does not apply to the ____________






16. There are two panels in the interface. They are: _____ - Edit Panel






17. When a file is shared: ________ will be marked in purple.






18. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






19. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






20. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






21. Google allows two or more of your clients to ____________ - provided they have separate accounts.






22. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






23. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






24. The format of local business ads is not the same on _______ and the Google search network.






25. Your ads can appear on Google only _____ you've entered valid billing information.






26. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






27. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






28. This business could best utilize region and city targeting: A flower company that only delivers to ________






29. Advertisers should not use only __________ in order to maintain consistency.






30. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






31. Your ______________does not have to be the exact same as your destination URL.






32. The API operations quota is determined by: The total ______ & the nubmer of clients managed






33. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






34. You cannot have this as a destination URL _____






35. When the information on a site in _________________ that relates to your ad the placement of your ads occur






36. Each AdWords campaign has its____________






37. This AdWords ad serving option will show your higher performing ad more often.






38. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






39. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






40. Placement-targeted campaigns do not offer the ability to ________ in text ads.






41. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






42. The default setting for any new keyword is not this:________






43. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






44. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






45. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






46. The quickest way to ________ - login - and password information - Logging in to the client's account.

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47. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






48. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






49. According to punctuation policy - ________ exclamation points are allowed in your ad text






50. Site Exclusion is applied at ______ level







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Can you answer 50 questions in 15 minutes?


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