Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You cannot have this as a destination URL _____






2. A combination of letters and/or numbers that identify your AdWords API activity.






3. It is possible to have your mobile ad connect users to your ______






4. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






5. There is no ______________ that you have to spend on Google AdWords.






6. If you have a CPC of $2 - you pay up to _______ for a click.






7. For each invoiced payment - it is possible to view your ________ broken down by campaign.






8. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






9. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






10. Keywords marked ________ can still trigger ads on content network sites.






11. Direct debit is ________ to all advertisers around the world.






12. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






13. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






15. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






16. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






17. The structure of an AdWords account from the top down






18. The Ads Diagnostic Tool can be accessed in ____ places in your account.






19. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






20. Using ___________ tends to give you fewer clicks but higher conversions.






21. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






22. Google ads can be targeted to___________________






23. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






24. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






25. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






26. No __________ needed when using the broad-matched keyword matching option.






27. On search result pages - Google determines your ad's rank based on _____






28. You can use _____________for different keywords in the same ad group.






29. There are two panels in the interface. They are: _____ - Edit Panel






30. According to punctuation policy - ________ exclamation points are allowed in your ad text






31. When the information on a site in _________________ that relates to your ad the placement of your ads occur






32. This API Web Service allows advertisers to change their daily budget






33. Affected by the VAT tax






34. Can be created in both keyword-targeted and placement-targeted campaigns.






35. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






36. Increasing your daily budget is not a technique for _______






37. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






38. A low clickthrough rate on content pages does not always indicate that your ads are ________






39. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






40. If you create more than 15 reports - the system will automatically _______ the oldest reports.






41. A __________ can affect the Quality Score of an entire ad group or campaign.






42. The format of local business ads is not the same on _______ and the Google search network.






43. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






44. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






45. The 'Other' _________ does not allow you to track how many pages a user has viewed.






46. You do not need AdWords Editor to view a file that has been _______.






47. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






48. Three ways you can view your report: View data only - View graphs only - View _____






49. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






50. ____________can help you keep your Quality Score high while keeping your cost low.