SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
potential traffic
Account-->campaign-->ad group-->ad text-->keywords
report center
superlative
2. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
minimum monthly amount
smart pricing
account billing thresholds
conversion tracking
3. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
most relevant
measurable results
Data services
0.03
4. The My Change History tool will display changes such as ________
VAT registration numbers
Daily budget adjustments.
regionally targeted ads
navigate
5. If you have a CPC of $2 - you pay up to _______ for a click.
US$2
Site Exclusion Tool
translate ad text
pushpin symbol
6. Your ads can appear on Google only _____ you've entered valid billing information.
after
Google content network
superlative
cheap chocolate
7. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
competitors
do not
spreadsheet form
content publishers
8. The most effective AdWords ad headlines ____________ to the keywords being searched.
Placement Performance
directly relate
outrank
switch
9. The My Change History tool displays changes you've made to your account in the last ___________.
3 months
archive
Google Maps
The Traffic Estimator Tool
10. The option to select a desired position for your ad.
Daily budget adjustments.
position preference
user's IP address
1000 impressions
11. The ________ allows you to exclude sites from the Google ContentNetwork.
Site Exclusion Tool
maximum cost-per-click (CPC) bid
Daily Budget
12
12. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
report center
interested in your product or service
billing address and chosen currency
display URL
13. The Report Center will only save your ____ most recent reports.
Google content network
keyword report
15
troubleshooting checklist
14. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
dynamic variable
higher conversions.
The Traffic Estimator Tool
15. Google allows certain __________ or variations of words in ad tex
Brackets [ ]
monthly invoicing
dynamic variable
cmmon misspellings
16. To access the ______ - click on the Reports tab.
specific sections
My Client Center
report center
cheap chocolate
17. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
improves conversion rate
direct debit
competitors
monthly invoicing
18. ROAS is an acronym for _______.
customized targeting
improves conversion rate
return on ad spend
Ads Diagnostic Tool
19. Google does not consider a user's _____________ when determining whether to show your ad.
competitors' advertisements
identical keywords
previous purchasing history
direct debit
20. Three types of conversions: Lead - ______ - Page View
location target
confirmation email
find your ad on Google
Sign Up
21. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
interested in your product or service
wait at least 24 hours
price
Keyword Grouper
22. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
increase the CPC
re-submit
Site-Related Keywords
Ads Diagnostic Tool
23. Keywords marked ________ can still trigger ads on content network sites.
inactive for search
four different ways
Any location in any language worldwide
Site Exclusion Tool
24. Google allows two or more of your clients to ____________ - provided they have separate accounts.
wait at least 24 hours
CreativeService
advertise using the same keyword
exported to CSV.
25. Google's tracking conversion tool costs _____
cost-per-acquisition (CPA)
nothing
AdWords Standard Edition
four different ways
26. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
Google search results
direct debit
increasing traffic
San Francisco
27. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
2 Lines and 12 to 18 Characters
online marketing agency with multiple clients
pushpin symbol
price
28. You do not need AdWords Editor to view a file that has been _______.
image ads
transaction label
advanced mode of ad scheduling
exported to CSV.
29. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
keyword strategy
pays for advertising
wait at least 24 hours
pop-up on the landing page
30. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
VAT registration numbers
in excess
Free offers
do not
31. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
highly relevant
content pages
user's IP address
12
32. It's not best to deliver key messages ____ in your video ad
late
Ads Diagnostic Tool
sign-off
data and graphs
33. A unique number assigned to each computer connected to the Internet.
IP address
Best
customized targeting
San Francisco
34. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
Keyword Grouper
good landing page
Brackets [ ]
reviewed
35. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
Google's editorial policies
AdWords display URL
compared to your competitors
unposted local changes
36. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
37. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
plural and singular
monitored and continuously modified
Irish VAT rate
VAT registration numbers
38. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
own daily budget.
location target
spreadsheet form
phrase match.
39. An example of a call-to-action phrase
superlative
different keywords
customized targeting
Buy Here
40. If you find that a particular site doesn't convert well over time: Use the ________ tool.
location targets
outstanding Balance
site exclusion
one text ad per ad group
41. Approximately w________ of Internet users use Google as their primary search engine.
compared to your competitors
navigate
US$2
50%
42. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
30 days
monitored and continuously modified
previous purchasing history
reactivate your account
43. The best next step in the client start-up process: Client approval and ______
sign-off
cmmon misspellings
local business ads
re-submit
44. No __________ needed when using the broad-matched keyword matching option.
AdWords Standard Edition
Daily Budget
0.85
punctuation
45. Google _____ charge you more than your billing threshold.
location target
may
troubleshooting checklist
region and city targeting
46. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
identical keywords
outstanding Balance
converting well
customized targeting
47. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
image ads
Account description
not profitable
Best
48. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
Broad match keyword matching option
potential traffic
automatically formats
business phone
49. The default setting for any new keyword is not this:________
50-mile radius
identical keywords
phrase match.
direct debit
50. It is possible to target a ____________ around your business location.
Site-Related Keywords
direct debit
50-mile radius
ad text