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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to punctuation policy - ________ exclamation points are allowed in your ad text
negative-match keyword
edit a client's billing
One
Site-Related Keywords
2. Google AdWords uses THIS to target your ads to users searching on Google
cheap chocolate
outrank
check
keyword-based advertising
3. With __________ - you can create target areas of virtually any size and shape.
multi-point targeting
one keyword per line
keyword report
impressions received
4. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
sexually explicit material
the same as before
My Change History tool
do not
5. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
brand awareness.
My Change History tool
image ads
charged
6. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
different
most relevant
0.85
Data services
7. The last line of an AdWords ad is called _____
display URL
100 Ad Groups
potential traffic
default language preference
8. The _______________ allows you to automatically raise or lower your bids during certain time periods.
customized targeting
sexually explicit material
advanced mode of ad scheduling
One
9. Each AdWords campaign has its____________
not available
own daily budget.
four different ways
account billing thresholds
10. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
monthly invoicing
www.gmail.com
highly relevant
dynamic variable
11. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
12. Considered a superlative that would not be allowed in ad text without verification
developer token
region and city targeting
Best
customized targeting
13. Direct debit is ________ to all advertisers around the world.
price
Data View
not available
impressions received
14. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
AdWords Standard Edition
Account-->campaign-->ad group-->ad text-->keywords
minimum monthly amount
territory-targeted
15. A campaign's language and ________ can be edited after the campaign has been created.
location targets
Quality Score
user's IP address
report center
16. In general - including the price of a product in the ad text __________
one ad variation per ad group
identical keywords
2 Lines and 12 to 18 Characters
improves conversion rate
17. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
Account-->campaign-->ad group-->ad text-->keywords
US$2
business phone
spreadsheet form
18. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
do not
CreativeService
12
include more characters
19. An advertiser should not always _______ with a positive profit margin.
smart pricing
increase the CPC of a keyword
advanced mode of ad scheduling
local business ads
20. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
Daily Budget
new or unused keywords
check
identical keywords
21. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
CreativeService
30 days
Any location in any language worldwide
monitored and continuously modified
22. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
direct debit
wait at least 24 hours
Campaign
reactivate your account
23. On search result pages - Google determines your ad's rank based on _____
advertising charges
cheap chocolate
Keyword Quality Score & CPC Bid
30 days
24. Can be created in both keyword-targeted and placement-targeted campaigns.
price
good landing page
image ads
brand awareness.
25. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
ad position
15
25
Excel spreadsheet
26. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
below
measurable results
smart pricing
delete a keyword
27. Exact match tends to give you fewer clicks but ________
unlimited
after
www.gmail.com
higher conversions.
28. AdWords may generate traffic _______ of your daily budget.
The Traffic Estimator Tool
advertise using the same keyword
not profitable
in excess
29. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
translate ad text
compared to your competitors
VAT registration numbers
smart pricing
30. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
return on ad spend
outstanding Balance
competitors
Campaign
31. ______________ changes are allowed to an account in Google AdWords per month
measurable results
unlimited
image ads
competitors' advertisements
32. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
2
Budget Optimizer.
navigate
Irish VAT rate
33. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
keyword-targeted
competitors
impressions received
mgnifying glass icon
34. The My Change History tool will display changes such as ________
Buy Here
San Francisco
Daily budget adjustments.
Data services
35. The API operations quota is determined by: The total ______ & the nubmer of clients managed
site under contruction
Static Image.
account spend
4
36. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
default language preference
content pages
account spend
37. A low clickthrough rate on content pages does not always indicate that your ads are ________
not profitable
sales or conversions
One
Sign Up
38. This API Web Service allows advertisers to change their daily budget
dynamic variable
ad position
Keyword Quality Score & CPC Bid
CampaignService
39. The AdWords API is a good substitute for ________.
monthly invoicing
optimize
screenscraping
may
40. The more _______ a keyword - the more potential traffic it has.
include more characters
Buy Here
inactive for search
general
41. When a file is shared: ________ will be marked in purple.
AdWords Editor
improves conversion rate
unposted local changes
previous purchasing history
42. To indicate a keyword as an exact match - ___________ should be used.
Brackets [ ]
unposted local changes
Google content network
negative-match keyword
43. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
create a new campaign
wait at least 24 hours
multiple keyword matching options
campaign daily budget.
44. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
Google Domain name
Daily budget adjustments.
100 Ad Groups
show your ad
45. Position preference works with the _______
directly relate
Budget Optimizer.
keyword-based advertising
2 Lines and 12 to 18 Characters
46. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
cheap chocolate
25
previous purchasing history
after
47. It regroups keywords from one ad group into more granular ad groups.
unposted local changes
general
monitored and continuously modified
Keyword Grouper
48. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
multiple ad copies and keyword variations
inactive for search
default language preference
Billing Summary page
49. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
keyword-targeted
Pause Conversion Tracking
all countries and territories
50. To access the AdWords API - advertisers must have a ________ account.
Free offers
My Client Center
below
Exact match keyword