Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Considering a user's IP address is not the only method Google uses to show )______________






2. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






3. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






4. The default setting for any new keyword is not this:________






5. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






6. The 'Other' _________ does not allow you to track how many pages a user has viewed.






7. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






8. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






9. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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10. A combination of letters and/or numbers that identify your AdWords API activity.






11. This report provides the best information about your contextually targeted campaign: _____________ Report






12. For each invoiced payment - it is possible to view your ________ broken down by campaign.






13. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






14. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






15. The last line of an AdWords ad is called _____






16. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






17. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






18. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






19. Approximately w________ of Internet users use Google as their primary search engine.






20. Increasing your daily budget is not a technique for _______






21. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






22. Three ways you can view your report: View data only - View graphs only - View _____






23. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






24. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






25. Before you can create a local business ad - you must first create a __________ in the Local Business Center






26. You cannot have this as a destination URL _____






27. Google allows certain __________ or variations of words in ad tex






28. The API operations quota is determined by: The total ______ & the nubmer of clients managed






29. You will not always be charged the ____________ you set for a keyword or ad group.






30. On search result pages - Google determines your ad's rank based on _____






31. Advertisers cannot ______ between prepay and postpay at any time.






32. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






33. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






34. Position preference works with the _______






35. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






36. A campaign's language and ________ can be edited after the campaign has been created.






37. An advertiser should not always _______ with a positive profit margin.






38. A unique number assigned to each computer connected to the Internet.






39. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






40. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






41. ___________ is ideal for advertisers who want more control over their account.






42. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






43. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






44. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






45. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






46. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






47. Placement-targeted campaigns do not offer the ability to ________ in text ads.






48. ______________ changes are allowed to an account in Google AdWords per month






49. An effective strategy for creating contextually targeted campaigns: Create ____________






50. You do not need AdWords Editor to view a file that has been _______.