Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______________ provides the best possibility for high numbers of ad impressions






2. A __________ can affect the Quality Score of an entire ad group or campaign.






3. You do not need AdWords Editor to view a file that has been _______.






4. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






5. According to punctuation policy - ________ exclamation points are allowed in your ad text






6. Three ways you can view your report: View data only - View graphs only - View _____






7. Each AdWords campaign has its____________






8. You will not always be charged the ____________ you set for a keyword or ad group.






9. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






10. An advertiser should not always _______ with a positive profit margin.






11. Placement-targeted campaigns do not offer the ability to ________ in text ads.






12. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






13. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






14. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






15. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






16. This API Service advertisers should use to create new ads.






17. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






18. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






19. Direct debit is ________ to all advertisers around the world.






20. A campaign's language and ________ can be edited after the campaign has been created.






21. ____________can help you keep your Quality Score high while keeping your cost low.






22. The My Change History tool displays changes you've made to your account in the last ___________.






23. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






24. The most effective AdWords ad headlines ____________ to the keywords being searched.






25. You can create a campaign without ___________.






26. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






27. On search result pages - Google determines your ad's rank based on _____






28. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






30. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






31. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






32. Google ads can be targeted to___________________






33. For each invoiced payment - it is possible to view your ________ broken down by campaign.






34. To pause conversion tracking - you must click the '______' button






35. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






36. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






37. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






38. Placement-targeted ads compete with _______ ads.






39. The Keyword Tool is not useful in the creation process for a ____________






40. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






41. Offers Ability to edit multiple accounts at any time as a benefit.






42. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






43. For placement-targeted campaigns - it is possible to target only ______ of a website.






44. The API operations quota is determined by: The total ______ & the nubmer of clients managed






45. ____________ do not have the ability to show on the Google content network.






46. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






47. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






48. You can view billing adjustments like invalid click credits and promotional credits on the ______.






49. This business could best utilize region and city targeting: A flower company that only delivers to ________






50. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns