SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted campaigns do not offer the ability to ________ in text ads.
native language
include more characters
keyword-based advertising
Best
2. Google does not _______ for you when specifing other langauges.
My Change History tool
translate ad text
local business ads
Daily Budget
3. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
site under contruction
highly relevant
Sign Up
directly relate
4. Approximately w________ of Internet users use Google as their primary search engine.
The Traffic Estimator Tool
Web address
50%
Google content network
5. You cannot have this as a destination URL _____
developer token
advanced mode of ad scheduling
Free offers
site under contruction
6. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
the European Union - not including Ireland
multiple ad copies and keyword variations
expanded matches
www.gmail.com
7. If you have a CPC of $2 - you pay up to _______ for a click.
good landing page
Google content network
Static Image.
US$2
8. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
placement-targeted campaign.
charged
highly specific ad groups
automatically formats
9. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
Campaign
business phone
Account-->campaign-->ad group-->ad text-->keywords
territory-targeted
10. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
navigate
Free offers
recommended budget
not profitable
11. No __________ needed when using the broad-matched keyword matching option.
query
Web address
1000 impressions
punctuation
12. There is no ______________ that you have to spend on Google AdWords.
minimum monthly amount
ad text
Data services
spreadsheet form
13. Can be created in both keyword-targeted and placement-targeted campaigns.
image ads
direct debit
Static Image.
Brackets [ ]
14. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
Google Domain name
content pages
Ads Diagnostic Tool
negative-match keyword
15. Once an ad campaign is created it should be ______________ for best results.
increase the CPC of a keyword
highly specific ad groups
in excess
monitored and continuously modified
16. Position preference works with the _______
advertise using the same keyword
compared to your competitors
conversion tracking
Budget Optimizer.
17. There are two panels in the interface. They are: _____ - Edit Panel
Data View
cmmon misspellings
Pay-Per-Call
quick summary
18. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
AdWords account
keyword-based advertising
wait at least 24 hours
all countries and territories
19. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
0.03
sexually explicit material
sales or conversions
AdWords Editor
20. ROAS is an acronym for _______.
image ads
confirmation email
return on ad spend
Sign Up
21. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
ad text
30 days
below
22. This business could best utilize region and city targeting: A flower company that only delivers to ________
San Francisco
minimum spending level
optimizing your account
site exclusion
23. Google ads can be targeted to___________________
below
Any location in any language worldwide
1-2 clicks
highly specific ad groups
24. On search result pages - Google determines your ad's rank based on _____
Keyword Quality Score & CPC Bid
navigate
four different ways
location targets
25. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
one keyword per line
European Union advertisers
new or unused keywords
My Change History tool
26. Google does not translate _____
keyword-targeted
Keyword Quality Score & CPC Bid
account billing thresholds
ad text
27. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
transaction label
may
spreadsheet form
My Client Center
28. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
potential traffic
optimizing your account
show your ad
all countries and territories
29. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
four different ways
AdWords Standard Edition
Broad match keyword matching option
IP Address
30. The default setting for any new keyword is not this:________
unlimited
reactivate your account
VAT registration numbers
phrase match.
31. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
San Francisco
Inactive for search
AdWords postpay option
Irish VAT rate
32. This report provides the best information about your contextually targeted campaign: _____________ Report
Keyword Grouper
show your ad
Placement Performance
Campaign
33. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
late
account billing thresholds
Keyword Quality Score & CPC Bid
until more clicks accrue
34. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
increase the CPC
keyword strategy
transaction label
35. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
My Client Center
interested in your product or service
own daily budget.
4
36. To indicate a keyword as an exact match - ___________ should be used.
ad copies
Broad match keyword matching option
entire AdWords account
Brackets [ ]
37. It regroups keywords from one ad group into more granular ad groups.
converting well
position preference
Keyword Grouper
optimize
38. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
AdWords postpay option
specific sections
return on ad spend
Exact match keyword
39. You can create a campaign without ___________.
multiple keyword matching options
posting it to your account.
content pages
phrase match.
40. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
41. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
negative-match keyword
The Traffic Estimator Tool
placement-targeted campaign.
Budget Optimizer.
42. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
25
sign-off
outrank
43. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
below
increase the CPC of a keyword
image ads
converting well
44. Using ___________ tends to give you fewer clicks but higher conversions.
one text ad per ad group
sexually explicit material
Keyword Quality Score & CPC Bid
Exact match keyword
45. The option to select a desired position for your ad.
edit a client's billing
most relevant
position preference
multi-point targeting
46. A low clickthrough rate on content pages does not always indicate that your ads are ________
1-2 clicks
not profitable
cost-per-acquisition (CPA)
monitored and continuously modified
47. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
default language preference
Site-Related Keywords
optimizing your account
low clickthrough rate (CTR)
48. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
territory-targeted
dynamic variable
may
ad copies
49. A unique number assigned to each computer connected to the Internet.
IP Address
keyword-targeted
AdWords Editor
image ads
50. To pause conversion tracking - you must click the '______' button
regionally targeted ads
My Client Center
Pause Conversion Tracking
Google Maps