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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct debit is ________ to all advertisers around the world.
until more clicks accrue
poor performing keyword
not available
specific sections
2. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
in excess
2
until more clicks accrue
territory-targeted
3. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
do not
maximum cost-per-click (CPC) bid
impressions received
4. The 'Other' _________ does not allow you to track how many pages a user has viewed.
check
transaction label
not profitable
one ad variation per ad group
5. Exact match tends to give you fewer clicks but ________
Irish VAT rate
one ad variation per ad group
One
higher conversions.
6. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
measurable results
account billing thresholds
developer token
Google Domain name
7. Google's tracking conversion tool costs _____
pushpin symbol
archive
nothing
ZERO - 0
8. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
minimum spending level
Google search results
1-2 clicks
confirmation email
9. Google _____ charge you more than your billing threshold.
IP Address
Inactive for search
may
re-submit
10. Placement-targeted campaigns do not offer the ability to ________ in text ads.
image ads
Any location in any language worldwide
include more characters
entire AdWords account
11. It is possible to target a ____________ around your business location.
the European Union - not including Ireland
Web address
50-mile radius
four different ways
12. EHowand The Guardian are examples of ______.
content publishers
overall keyword themes.
Google content network
Placement Performance
13. Three types of conversions: Lead - ______ - Page View
1000 impressions
Brackets [ ]
Keyword Grouper
Sign Up
14. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
183
15. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
100 Ad Groups
increase the CPC of a keyword
Site-Related Keywords
Excel spreadsheet
16. This report provides the best information about your contextually targeted campaign: _____________ Report
Google's editorial policies
specific sections
Placement Performance
12
17. When the information on a site in _________________ that relates to your ad the placement of your ads occur
overall keyword themes.
content publishers
increase the CPC
Google content network
18. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
posting it to your account.
Pause Conversion Tracking
keyword strategy
phrase match.
19. ______________ changes are allowed to an account in Google AdWords per month
unlimited
advertise using the same keyword
higher conversions.
add those variations
20. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
not available
location target
4
below
21. The daily budget does not apply to the ____________
location targets
re-submit
increase the CPC of a keyword
entire AdWords account
22. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
transaction label
location target
ad position
outstanding Balance
23. A low clickthrough rate on content pages does not always indicate that your ads are ________
AdWords postpay option
not profitable
check
specific sections
24. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
European Union advertisers
Buy Here
multi-point targeting
My Change History tool
25. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
Invoice Details page
campaign daily budget.
many years
competitors
26. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
Daily Budget
local business ads
find your ad on Google
troubleshooting checklist
27. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
keyword-based advertising
report center
VAT registration numbers
previous purchasing history
28. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
minimum spending level
the same as before
1 -000 operations
European Union advertisers
29. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
San Francisco
quick summary
compared to your competitors
online marketing agency with multiple clients
30. It's not best to deliver key messages ____ in your video ad
late
ad text
nothing
do not
31. An example of a valid display URL
unlimited
report center
www.gmail.com
25
32. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
ad text
data and graphs
screenscraping
33. You cannot have this as a destination URL _____
4
expanded matches
site under contruction
image ads
34. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
outstanding Balance
content pages
customized targeting
Invoice Details page
35. The My Change History tool displays changes you've made to your account in the last ___________.
translate ad text
0.85
3 months
increase the CPC
36. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
one text ad per ad group
pop-up on the landing page
Free offers
create a new campaign
37. Prepay and postpay options depend on your ___________________
Daily budget adjustments.
billing address and chosen currency
default language preference
Static Image.
38. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
native language
dynamic variable
2
impressions received
39. An example of a call-to-action phrase
expanded matches
general
Buy Here
re-submit
40. If you create more than 15 reports - the system will automatically _______ the oldest reports.
one text ad per ad group
keyword-targeted
archive
Broad match keyword matching option
41. Keywords marked ________ can still trigger ads on content network sites.
inactive for search
keyword report
reactivate your account
overall keyword themes.
42. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
recommended budget
pays for advertising
spreadsheet form
sales or conversions
43. This AdWords ad serving option will show your higher performing ad more often.
50-mile radius
sales or conversions
optimize
reactivate your account
44. Once an ad campaign is created it should be ______________ for best results.
50-mile radius
edit a client's billing
poor performing keyword
monitored and continuously modified
45. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
monthly invoicing
Site-Related Keywords
minimum spending level
unposted local changes
46. Advertisers cannot ______ between prepay and postpay at any time.
Keyword Grouper
phrase match.
switch
site exclusion
47. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
Google Domain name
placement-targeted campaign.
Budget Optimizer.
pop-up on the landing page
48. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
find your ad on Google
delete a keyword
reviewed
plural and singular
49. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
screenscraping
Smart Pricing
keyword strategy
edit a client's billing
50. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
four different ways
posting it to your account.
ad position