Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AdWords may generate traffic _______ of your daily budget.






2. When the information on a site in _________________ that relates to your ad the placement of your ads occur






3. To access the ______ - click on the Reports tab.






4. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






5. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






6. ____________ do not have the ability to show on the Google content network.






7. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






8. Updating the individual bids on 1 -000 keywords would equate to ________






9. Considered a superlative that would not be allowed in ad text without verification






10. The Keyword Tool is not useful in the creation process for a ____________






11. You do not need AdWords Editor to view a file that has been _______.






12. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






13. Google allows two or more of your clients to ____________ - provided they have separate accounts.






14. To pause conversion tracking - you must click the '______' button






15. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






16. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






17. The ______________ provides the best possibility for high numbers of ad impressions






18. Once an ad campaign is created it should be ______________ for best results.






19. Increasing your daily budget is not a technique for _______






20. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






21. It is possible to have your mobile ad connect users to your ______






22. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






23. Advertisers cannot ______ between prepay and postpay at any time.






24. It's not best to deliver key messages ____ in your video ad






25. The API operations quota is determined by: The total ______ & the nubmer of clients managed






26. ___________ is ideal for advertisers who want more control over their account.






27. Creating ____________ allows you to create ads that most accurately promote what you're selling






28. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






29. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






30. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






31. Google ads can be targeted to___________________






32. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






33. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






34. Three types of conversions: Lead - ______ - Page View






35. EHowand The Guardian are examples of ______.






36. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






37. A __________ can affect the Quality Score of an entire ad group or campaign.






38. Your ______________does not have to be the exact same as your destination URL.






39. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






40. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






41. Each AdWords campaign has its____________






42. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






43. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






44. Direct debit is ________ to all advertisers around the world.






45. When a user _____________ you have included in your campaign your ads appear on Google.






46. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






47. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






49. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






50. The pricing model for mobile ads is either pay-per-click or ______.