Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To access the ______ - click on the Reports tab.






2. Each AdWords campaign has its____________






3. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






4. There is no ______________ that you have to spend on Google AdWords.






5. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






6. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






7. You can use _____________for different keywords in the same ad group.






8. To pause conversion tracking - you must click the '______' button






9. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






10. ___________ is ideal for advertisers who want more control over their account.






11. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






12. You do not need AdWords Editor to view a file that has been _______.






13. There are two panels in the interface. They are: _____ - Edit Panel






14. ______________ changes are allowed to an account in Google AdWords per month






15. Your ad cannot be locked out of the top position based solely on ____






16. Google AdWords uses THIS to target your ads to users searching on Google






17. The My Change History tool will display changes such as ________






18. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






19. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






20. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






21. This business could best utilize region and city targeting: A flower company that only delivers to ________






22. You can view billing adjustments like invalid click credits and promotional credits on the ______.






23. On search result pages - Google determines your ad's rank based on _____






24. Updating the individual bids on 1 -000 keywords would equate to ________






25. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






26. With __________ - you can create target areas of virtually any size and shape.






27. An effective strategy for creating contextually targeted campaigns: Create ____________






28. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






30. This AdWords ad serving option will show your higher performing ad more often.






31. Your ______________does not have to be the exact same as your destination URL.






32. Advertisers should not use only __________ in order to maintain consistency.






33. If you find that a particular site doesn't convert well over time: Use the ________ tool.






34. Prices stated in your ad text must always be supported within _____ of your landing page.






35. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






36. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






37. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






38. Offers Ability to edit multiple accounts at any time as a benefit.






39. Can be created in both keyword-targeted and placement-targeted campaigns.






40. Before you can create a local business ad - you must first create a __________ in the Local Business Center






41. For placement-targeted campaigns - it is possible to target only ______ of a website.






42. _____________ can be a measure of advertising effectiveness.






43. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






44. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






45. It is possible to target a ____________ around your business location.






46. You can save your report within your _______ to view later.






47. Three types of conversions: Lead - ______ - Page View






48. The ________ allows you to exclude sites from the Google ContentNetwork.






49. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






50. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.