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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three ways you can view your report: View data only - View graphs only - View _____
data and graphs
recommended budget
mgnifying glass icon
troubleshooting checklist
2. The Ads Diagnostic Tool can be accessed in ____ places in your account.
content pages
keyword strategy
position preference
2
3. If you find that a particular site doesn't convert well over time: Use the ________ tool.
AdWords account
site exclusion
advertise using the same keyword
highly specific ad groups
4. This API Web Service allows advertisers to change their daily budget
different
CampaignService
charged
user's IP address
5. Exact match tends to give you fewer clicks but ________
higher conversions.
Site Exclusion Tool
compared to your competitors
VAT registration numbers
6. This business could best utilize region and city targeting: A flower company that only delivers to ________
not profitable
www.gmail.com
Best
San Francisco
7. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
50%
Pay-Per-Call
regionally targeted ads
below
8. It's not best to deliver key messages ____ in your video ad
minimum spending level
all countries and territories
competitors
late
9. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
add those variations
Any location in any language worldwide
business phone
outstanding Balance
10. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
charged
Static Image.
0.03
11. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
identical keywords
Site-Related Keywords
posting it to your account.
Any location in any language worldwide
12. To pause conversion tracking - you must click the '______' button
create a new campaign
Pause Conversion Tracking
query
confirmation email
13. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
many years
account spend
potential traffic
four different ways
14. ___________ is ideal for advertisers who want more control over their account.
AdWords Standard Edition
Daily budget adjustments.
general
cheap chocolate
15. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
Keyword Grouper
navigate
reviewed
add those variations
16. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
negative-match keyword
Irish VAT rate
measurable results
the same as before
17. The AdWords API is a good substitute for ________.
expanded matches
posting it to your account.
keyword-based advertising
screenscraping
18. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
directly relate
ZERO - 0
increase the CPC of a keyword
19. There are two panels in the interface. They are: _____ - Edit Panel
Data View
until more clicks accrue
regionally targeted ads
Google Domain name
20. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
15
show your ad
low clickthrough rate (CTR)
higher conversions.
21. The daily budget does not apply to the ____________
Free offers
potential traffic
entire AdWords account
minimum spending level
22. An advertiser should not always _______ with a positive profit margin.
most relevant
increase the CPC of a keyword
the European Union - not including Ireland
highly relevant
23. When the information on a site in _________________ that relates to your ad the placement of your ads occur
multiple ad copies and keyword variations
expanded matches
billing address and chosen currency
Google content network
24. AdWords may generate traffic _______ of your daily budget.
territory-targeted
not profitable
in excess
increase the CPC
25. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
My Change History tool
2
higher conversions.
Data services
26. The structure of an AdWords account from the top down
Invoice Details page
50%
Data services
Account-->campaign-->ad group-->ad text-->keywords
27. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
improves conversion rate
Free offers
minimum spending level
billing address and chosen currency
28. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
different
Ads Diagnostic Tool
Excel spreadsheet
one ad variation per ad group
29. Considering a user's IP address is not the only method Google uses to show )______________
Broad match keyword matching option
do not
regionally targeted ads
My Client Center
30. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
sign-off
Account description
return on ad spend
translate ad text
31. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
Daily Budget
San Francisco
do not
query
32. A low clickthrough rate on content pages does not always indicate that your ads are ________
CampaignService
Buy Here
not profitable
poor performing keyword
33. Google ads can be targeted to___________________
San Francisco
Any location in any language worldwide
Keyword Grouper
AdWords postpay option
34. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
35. A __________ can affect the Quality Score of an entire ad group or campaign.
switch
Daily budget adjustments.
poor performing keyword
Data services
36. According to punctuation policy - ________ exclamation points are allowed in your ad text
Smart Pricing
1000 impressions
One
below
37. A unique number assigned to each computer connected to the Internet.
IP address
Data View
general
ad text
38. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
find your ad on Google
account billing thresholds
brand awareness.
Data services
39. The option to select a desired position for your ad.
report center
Data services
ad position
position preference
40. The more _______ a keyword - the more potential traffic it has.
Quality Score
one keyword per line
general
Data services
41. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
ad copies
show your ad
highly relevant
image ads
42. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
Keyword Quality Score & CPC Bid
all countries and territories
4
sign-off
43. This API Service advertisers should use to create new ads.
Smart Pricing
CreativeService
increase the CPC
exported to CSV.
44. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
four different ways
outstanding Balance
local business listing
Excel spreadsheet
45. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Site-Related Keywords
posting it to your account.
Static Image.
placement-targeted campaign.
46. The ______________ provides the best possibility for high numbers of ad impressions
many years
optimize
Broad match keyword matching option
15
47. An effective strategy for creating contextually targeted campaigns: Create ____________
reviewed
multiple ad copies and keyword variations
Ads Diagnostic Tool
overall keyword themes.
48. Google does not translate _____
poor performing keyword
ad text
content publishers
Budget Optimizer.
49. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
keyword-based advertising
Daily Budget
Excel spreadsheet
50. The My Change History tool will display changes such as ________
AdWords postpay option
check
Daily budget adjustments.
not profitable
Sorry!:) No result found.
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