Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You will not always be charged the ____________ you set for a keyword or ad group.






2. The ______________ provides the best possibility for high numbers of ad impressions






3. This API Web Service allows advertisers to change their daily budget






4. The _______________ allows you to automatically raise or lower your bids during certain time periods.






5. A Uniform Resource Locator (URL) is commonly known as ____






6. Google allows certain __________ or variations of words in ad tex






7. To access the AdWords API - advertisers must have a ________ account.






8. The quickest way to ________ - login - and password information - Logging in to the client's account.

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9. You can view billing adjustments like invalid click credits and promotional credits on the ______.






10. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






11. In general - including the price of a product in the ad text __________






12. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






13. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






14. The format of local business ads is not the same on _______ and the Google search network.






15. This business could best utilize region and city targeting: A flower company that only delivers to ________






16. Updating the individual bids on 1 -000 keywords would equate to ________






17. _____________ can be a measure of advertising effectiveness.






18. An advertiser should test ________ landing pages.






19. The best next step in the client start-up process: Client approval and ______






20. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






21. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






22. Site Exclusion is applied at ______ level






23. Three ways you can view your report: View data only - View graphs only - View _____






24. You can use multiple keyword matching options for ____________ in the same ad group






25. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






26. The AdWords API is a good substitute for ________.






27. Google does not translate _____






28. The _________ appears when a comment has been added.






29. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






30. Google allows two or more of your clients to ____________ - provided they have separate accounts.






31. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






32. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






33. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






34. Using ___________ tends to give you fewer clicks but higher conversions.






35. The My Change History tool will display changes such as ________






36. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






37. An advertiser should not always _______ with a positive profit margin.






38. To access the ______ - click on the Reports tab.






39. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






40. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






41. When the information on a site in _________________ that relates to your ad the placement of your ads occur






42. For keywords that provide a strong ROI - you should ______.






43. A __________ can affect the Quality Score of an entire ad group or campaign.






44. Once an ad campaign is created it should be ______________ for best results.






45. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






46. Each AdWords campaign has its____________






47. Exact match tends to give you fewer clicks but ________






48. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






49. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






50. Placement-targeted campaigns useful for advertisers who want to build ______________