Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You do not need AdWords Editor to view a file that has been _______.






2. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






3. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






4. The last line of an AdWords ad is called _____






5. If you find that a particular site doesn't convert well over time: Use the ________ tool.






6. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






7. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






8. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






9. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






10. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






11. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






12. The daily spending limit for an AdWords campaign






13. Your ______________does not have to be the exact same as your destination URL.






14. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






15. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






16. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






17. To pause conversion tracking - you must click the '______' button






18. This business could best utilize region and city targeting: A flower company that only delivers to ________






19. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






20. This API Service advertisers should use to create new ads.






21. Site Exclusion is applied at ______ level






22. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






23. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






24. The Report Center will only save your ____ most recent reports.






25. Google ads can be targeted to___________________






26. The ________ allows you to exclude sites from the Google ContentNetwork.






27. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






28. You can view billing adjustments like invalid click credits and promotional credits on the ______.






29. Considering a user's IP address is not the only method Google uses to show )______________






30. This report provides the best information about your contextually targeted campaign: _____________ Report






31. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






32. Increasing your daily budget is not a technique for _______






33. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






34. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






35. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






36. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






37. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






38. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






39. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






40. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






41. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






42. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






43. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






44. No __________ needed when using the broad-matched keyword matching option.






45. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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46. This AdWords ad serving option will show your higher performing ad more often.






47. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






48. Three ways you can view your report: View data only - View graphs only - View _____






49. When the information on a site in _________________ that relates to your ad the placement of your ads occur






50. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.







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