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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
4
The Traffic Estimator Tool
nothing
reviewed
2. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
account spend
Google Maps
spreadsheet form
ad position
3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
My Client Center
account billing thresholds
AdWords postpay option
troubleshooting checklist
4. Google's tracking conversion tool costs _____
poor performing keyword
archive
late
nothing
5. An effective strategy for creating contextually targeted campaigns: Create ____________
add those variations
directly relate
overall keyword themes.
content pages
6. The 'Other' _________ does not allow you to track how many pages a user has viewed.
transaction label
expanded matches
Buy Here
automatically formats
7. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
cheap chocolate
smart pricing
converting well
inactive for search
8. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
The Traffic Estimator Tool
advertising charges
0.03
cost-per-acquisition (CPA)
9. The My Change History tool will display changes such as ________
maximum cost-per-click (CPC) bid
Daily budget adjustments.
Exact match keyword
many years
10. If you create more than 15 reports - the system will automatically _______ the oldest reports.
content publishers
Buy Here
advertising charges
archive
11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
Any location in any language worldwide
2
cost-per-acquisition (CPA)
Excel spreadsheet
12. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
optimize
negative-match keyword
Inactive for search
query
13. Position preference works with the _______
navigate
Budget Optimizer.
exported to CSV.
recommended budget
14. Your ______________does not have to be the exact same as your destination URL.
Site-Related Keywords
image ads
AdWords display URL
2 Lines and 12 to 18 Characters
15. Updating the individual bids on 1 -000 keywords would equate to ________
inactive for search
Account description
1 -000 operations
business phone
16. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
translate ad text
sexually explicit material
San Francisco
Google Domain name
17. Using ___________ tends to give you fewer clicks but higher conversions.
in excess
wait at least 24 hours
Exact match keyword
campaign daily budget.
18. Advertisers should not use only __________ in order to maintain consistency.
the same as before
delete a keyword
location targets
one text ad per ad group
19. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
overall keyword themes.
Site-Related Keywords
do not
IP Address
20. When a file is shared: ________ will be marked in purple.
regionally targeted ads
unposted local changes
VAT registration numbers
four different ways
21. The structure of an AdWords account from the top down
Google content network
Account-->campaign-->ad group-->ad text-->keywords
business phone
advertising charges
22. Advertisers who have been with AdWords for _______ should optimize their accounts.
charged
many years
sales or conversions
location target
23. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
identical keywords
Free offers
the same as before
potential traffic
24. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
keyword-targeted
the same as before
keyword strategy
own daily budget.
25. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
26. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
minimum spending level
Google search results
do not
Account description
27. Three ways you can view your report: View data only - View graphs only - View _____
data and graphs
converting well
below
spreadsheet form
28. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
Daily budget adjustments.
keyword-based advertising
Pause Conversion Tracking
monthly invoicing
29. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
highly relevant
new or unused keywords
confirmation email
increase the CPC of a keyword
30. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
Placement Performance
Web address
optimizing your account
2 Lines and 12 to 18 Characters
31. The default setting for any new keyword is not this:________
billing address and chosen currency
Free offers
phrase match.
Keyword Grouper
32. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
VAT registration numbers
cmmon misspellings
higher conversions.
quick summary
33. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
check
previous purchasing history
ad text
expanded matches
34. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
poor performing keyword
campaign daily budget.
identical keywords
entire AdWords account
35. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
directly relate
potential traffic
dynamic variable
new or unused keywords
36. Google AdWords uses THIS to target your ads to users searching on Google
smart pricing
AdWords postpay option
keyword-based advertising
100 Ad Groups
37. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
developer token
query
native language
38. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
Quality Score
business phone
measurable results
Exact match keyword
39. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
Campaign
advertising charges
sales or conversions
location target
40. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
most relevant
translate ad text
sexually explicit material
increasing traffic
41. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
site exclusion
Sign Up
most relevant
poor performing keyword
42. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
show your ad
do not
Best
Google Domain name
43. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
Best
interested in your product or service
ad copies
overall keyword themes.
44. The API operations quota is determined by: The total ______ & the nubmer of clients managed
AdWords Editor
the European Union - not including Ireland
Account-->campaign-->ad group-->ad text-->keywords
account spend
45. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Google content network
Account description
searches using a keyword
Ads Diagnostic Tool
46. The ________ allows you to exclude sites from the Google ContentNetwork.
until more clicks accrue
navigate
Site Exclusion Tool
many years
47. The AdWords API is a good substitute for ________.
optimize
screenscraping
report center
show your ad
48. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
regionally targeted ads
CampaignService
poor performing keyword
interested in your product or service
49. Google does not consider a user's _____________ when determining whether to show your ad.
cmmon misspellings
sexually explicit material
increasing traffic
previous purchasing history
50. An advertiser should not immediately _________ with a lower CPC than value per click.
in excess
The Traffic Estimator Tool
archive
delete a keyword