Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On search result pages - Google determines your ad's rank based on _____






2. It regroups keywords from one ad group into more granular ad groups.






3. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






4. When a user _____________ you have included in your campaign your ads appear on Google.






5. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






6. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






7. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






8. Considering a user's IP address is not the only method Google uses to show )______________






9. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






11. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






12. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






13. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






14. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






15. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






16. Your ads can appear on Google only _____ you've entered valid billing information.






17. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






18. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






19. You can use _____________for different keywords in the same ad group.






20. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






21. You can use multiple keyword matching options for ____________ in the same ad group






22. AdWords may generate traffic _______ of your daily budget.






23. Google allows certain __________ or variations of words in ad tex






24. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






25. Placement-targeted campaigns do not offer the ability to ________ in text ads.






26. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






27. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






28. This business could best utilize region and city targeting: A flower company that only delivers to ________






29. When a file is shared: ________ will be marked in purple.






30. The _______________ allows you to automatically raise or lower your bids during certain time periods.






31. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






32. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






33. A unique number assigned to each computer connected to the Internet.






34. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






35. An effective strategy for creating contextually targeted campaigns: Create ____________






36. Direct debit is ________ to all advertisers around the world.






37. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






38. The 'Other' _________ does not allow you to track how many pages a user has viewed.






39. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






40. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






41. ROAS is an acronym for _______.






42. Offers Ability to edit multiple accounts at any time as a benefit.






43. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






44. The more _______ a keyword - the more potential traffic it has.






45. Advertisers cannot ______ between prepay and postpay at any time.






46. According to punctuation policy - ________ exclamation points are allowed in your ad text






47. Google _____ charge you more than your billing threshold.






48. There are two panels in the interface. They are: _____ - Edit Panel






49. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






50. A low clickthrough rate on content pages does not always indicate that your ads are ________