Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






2. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






3. No __________ needed when using the broad-matched keyword matching option.






4. Google allows two or more of your clients to ____________ - provided they have separate accounts.






5. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






6. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






7. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






8. There is no ______________ that you have to spend on Google AdWords.






9. The My Change History tool will display changes such as ________






10. To access the AdWords API - advertisers must have a ________ account.






11. In general - including the price of a product in the ad text __________






12. Placement-targeted campaigns useful for advertisers who want to build ______________






13. You can view billing adjustments like invalid click credits and promotional credits on the ______.






14. The Keyword Tool is not useful in the creation process for a ____________






15. The best next step in the client start-up process: Client approval and ______






16. The API operations quota is determined by: The total ______ & the nubmer of clients managed






17. An advertiser should not always _______ with a positive profit margin.






18. A campaign's language and ________ can be edited after the campaign has been created.






19. Your ad cannot be locked out of the top position based solely on ____






20. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






21. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






22. The structure of an AdWords account from the top down






23. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






24. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






25. When a file is shared: ________ will be marked in purple.






26. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






27. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






28. This report provides the best information about your contextually targeted campaign: _____________ Report






29. The _______________ allows you to automatically raise or lower your bids during certain time periods.






30. Can be created in both keyword-targeted and placement-targeted campaigns.






31. You do not need AdWords Editor to view a file that has been _______.






32. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






33. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






34. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






35. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






36. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






37. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






38. You will not always be charged the ____________ you set for a keyword or ad group.






39. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






40. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






41. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






42. ROAS is an acronym for _______.






43. The ______________ provides the best possibility for high numbers of ad impressions






44. A Uniform Resource Locator (URL) is commonly known as ____






45. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






46. An example of a call-to-action phrase






47. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






48. You cannot have this as a destination URL _____






49. To pause conversion tracking - you must click the '______' button






50. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'







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Can you answer 50 questions in 15 minutes?


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