Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






2. There are two panels in the interface. They are: _____ - Edit Panel






3. It is possible to target a ____________ around your business location.






4. A campaign's language and ________ can be edited after the campaign has been created.






5. The ______________ provides the best possibility for high numbers of ad impressions






6. Considered a superlative that would not be allowed in ad text without verification






7. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






8. The format of local business ads is not the same on _______ and the Google search network.






9. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






10. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






11. ____________ do not have the ability to show on the Google content network.






12. According to punctuation policy - ________ exclamation points are allowed in your ad text






13. You can create a campaign without ___________.






14. Placement-targeted campaigns do not offer the ability to ________ in text ads.






15. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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16. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






17. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






18. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






19. The more _______ a keyword - the more potential traffic it has.






20. This API Web Service allows advertisers to change their daily budget






21. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






22. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






23. When a file is shared: ________ will be marked in purple.






24. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






25. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






27. The ________ allows you to exclude sites from the Google ContentNetwork.






28. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






29. ____________can help you keep your Quality Score high while keeping your cost low.






30. It is possible to have your mobile ad connect users to your ______






31. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






32. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






33. Google does not consider a user's _____________ when determining whether to show your ad.






34. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






35. If you have a CPC of $2 - you pay up to _______ for a click.






36. _____________ can be a measure of advertising effectiveness.






37. Advertisers cannot ______ between prepay and postpay at any time.






38. For each invoiced payment - it is possible to view your ________ broken down by campaign.






39. The Report Center will only save your ____ most recent reports.






40. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






41. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






42. A unique number assigned to each computer connected to the Internet.






43. Prices stated in your ad text must always be supported within _____ of your landing page.






44. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






45. Google _____ charge you more than your billing threshold.






46. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






47. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






48. This AdWords ad serving option will show your higher performing ad more often.






49. Advertisers should not use only __________ in order to maintain consistency.






50. This API Service advertisers should use to create new ads.






Can you answer 50 questions in 15 minutes?



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