Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most effective AdWords ad headlines ____________ to the keywords being searched.






2. Placement-targeted campaigns do not offer the ability to ________ in text ads.






3. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






4. If you create more than 15 reports - the system will automatically _______ the oldest reports.






5. The default setting for any new keyword is not this:________






6. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






7. The more _______ a keyword - the more potential traffic it has.






8. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






9. You can use _____________for different keywords in the same ad group.






10. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






11. The _________ appears when a comment has been added.






12. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






13. No __________ needed when using the broad-matched keyword matching option.






14. The last line of an AdWords ad is called _____






15. ______________ changes are allowed to an account in Google AdWords per month






16. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






17. If you have a CPC of $2 - you pay up to _______ for a click.






18. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






19. Three types of conversions: Lead - ______ - Page View






20. A Uniform Resource Locator (URL) is commonly known as ____






21. Keywords marked ________ can still trigger ads on content network sites.






22. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






23. This AdWords ad serving option will show your higher performing ad more often.






24. There is no ______________ that you have to spend on Google AdWords.






25. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






26. Exact match tends to give you fewer clicks but ________






27. The ______________ provides the best possibility for high numbers of ad impressions






28. It is possible to have your mobile ad connect users to your ______






29. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






30. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






31. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






32. If you find that a particular site doesn't convert well over time: Use the ________ tool.






33. This API Web Service allows advertisers to change their daily budget






34. To access the AdWords API - advertisers must have a ________ account.






35. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






36. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






37. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






38. For each invoiced payment - it is possible to view your ________ broken down by campaign.






39. A campaign's language and ________ can be edited after the campaign has been created.






40. EHowand The Guardian are examples of ______.






41. The option to select a desired position for your ad.






42. In general - including the price of a product in the ad text __________






43. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






44. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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45. For placement-targeted campaigns - it is possible to target only ______ of a website.






46. An advertiser should test ________ landing pages.






47. Your ______________does not have to be the exact same as your destination URL.






48. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






49. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






50. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________