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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An effective strategy for creating contextually targeted campaigns: Create ____________
general
overall keyword themes.
0.03
maximum cost-per-click (CPC) bid
2. EHowand The Guardian are examples of ______.
content publishers
VAT registration numbers
potential traffic
30 days
3. An example of a call-to-action phrase
Buy Here
troubleshooting checklist
Daily budget adjustments.
reactivate your account
4. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
highly specific ad groups
AdWords Editor
default language preference
one ad variation per ad group
5. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
customized targeting
Keyword Grouper
Invoice Details page
Budget Optimizer.
6. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
multiple keyword matching options
CampaignService
4
good landing page
7. The structure of an AdWords account from the top down
until more clicks accrue
query
Account-->campaign-->ad group-->ad text-->keywords
account spend
8. On search result pages - Google determines your ad's rank based on _____
Keyword Quality Score & CPC Bid
in excess
50%
posting it to your account.
9. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
multiple ad copies and keyword variations
one keyword per line
outrank
pop-up on the landing page
10. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
re-submit
ad text
higher conversions.
switch
11. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
directly relate
query
Site-Related Keywords
do not
12. If you find that a particular site doesn't convert well over time: Use the ________ tool.
site exclusion
increase the CPC
measurable results
local business listing
13. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
advertising charges
ad copies
highly specific ad groups
14. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
15. A low clickthrough rate on content pages does not always indicate that your ads are ________
not profitable
Account-->campaign-->ad group-->ad text-->keywords
local business ads
one ad variation per ad group
16. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
Data services
archive
most relevant
1-2 clicks
17. When the information on a site in _________________ that relates to your ad the placement of your ads occur
translate ad text
Google content network
local business ads
Budget Optimizer.
18. For placement-targeted campaigns - it is possible to target only ______ of a website.
competitors
specific sections
show your ad
the European Union - not including Ireland
19. ______________ changes are allowed to an account in Google AdWords per month
AdWords display URL
highly specific ad groups
unlimited
customized targeting
20. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
low clickthrough rate (CTR)
improves conversion rate
www.gmail.com
sexually explicit material
21. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
compared to your competitors
optimize
Daily Budget
22. Updating the individual bids on 1 -000 keywords would equate to ________
1 -000 operations
below
2 Lines and 12 to 18 Characters
sales or conversions
23. A unique number assigned to each computer connected to the Internet.
new or unused keywords
IP Address
conversion tracking
My Client Center
24. The last line of an AdWords ad is called _____
multiple ad copies and keyword variations
reviewed
display URL
previous purchasing history
25. There is no ______________ that you have to spend on Google AdWords.
exported to CSV.
minimum monthly amount
Campaign
quick summary
26. __________ in ad text must be supported within how many clicks
US$2
Free offers
multi-point targeting
IP address
27. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
2 Lines and 12 to 18 Characters
recommended budget
late
regionally targeted ads
28. The AdWords API is a good substitute for ________.
add those variations
50%
screenscraping
reviewed
29. The daily budget does not apply to the ____________
until more clicks accrue
nothing
not profitable
entire AdWords account
30. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
Brackets [ ]
competitors
Daily Budget
25
31. The 'Other' _________ does not allow you to track how many pages a user has viewed.
transaction label
content pages
previous purchasing history
minimum monthly amount
32. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
One
good landing page
0.03
Account description
33. In general - including the price of a product in the ad text __________
improves conversion rate
region and city targeting
content pages
CampaignService
34. For keywords that provide a strong ROI - you should ______.
25
increase the CPC
12
optimizing your account
35. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
Daily budget adjustments.
quick summary
mgnifying glass icon
monthly invoicing
36. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
reviewed
Google Domain name
US$2
multiple keyword matching options
37. Advertisers should not use only __________ in order to maintain consistency.
unlimited
www.gmail.com
one text ad per ad group
improves conversion rate
38. Keywords marked ________ can still trigger ads on content network sites.
spreadsheet form
until more clicks accrue
conversion tracking
inactive for search
39. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
monitored and continuously modified
user's IP address
superlative
40. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
Keyword Quality Score & CPC Bid
Pay-Per-Call
show your ad
ad text
41. Affected by the VAT tax
European Union advertisers
Placement Performance
0.85
general
42. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
optimize
competitors
most relevant
43. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
developer token
create a new campaign
50%
44. The ________ allows you to exclude sites from the Google ContentNetwork.
Broad match keyword matching option
Site Exclusion Tool
report center
Google search results
45. The My Change History tool will display changes such as ________
maximum cost-per-click (CPC) bid
Daily budget adjustments.
price
increase the CPC
46. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
AdWords Standard Edition
the same as before
directly relate
potential traffic
47. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
Web address
unlimited
regionally targeted ads
competitors
48. The best next step in the client start-up process: Client approval and ______
sign-off
Placement Performance
multiple ad copies and keyword variations
IP address
49. Each AdWords campaign has its____________
own daily budget.
site under contruction
higher conversions.
find your ad on Google
50. Advertisers cannot ______ between prepay and postpay at any time.
switch
0.85
posting it to your account.
negative-match keyword