Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When a file is shared: ________ will be marked in purple.






2. In general - including the price of a product in the ad text __________






3. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






4. The default setting for any new keyword is not this:________






5. Offers Ability to edit multiple accounts at any time as a benefit.






6. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






7. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






8. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






9. Direct debit is ________ to all advertisers around the world.






10. The ________ allows you to exclude sites from the Google ContentNetwork.






11. Exact match tends to give you fewer clicks but ________






12. The best next step in the client start-up process: Client approval and ______






13. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






14. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






15. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






16. It regroups keywords from one ad group into more granular ad groups.






17. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






18. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






19. According to punctuation policy - ________ exclamation points are allowed in your ad text






20. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






21. With __________ - you can create target areas of virtually any size and shape.






22. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






23. An advertiser should not immediately _________ with a lower CPC than value per click.






24. Your ads can appear on Google only _____ you've entered valid billing information.






25. There are two panels in the interface. They are: _____ - Edit Panel






26. Approximately w________ of Internet users use Google as their primary search engine.






27. To pause conversion tracking - you must click the '______' button






28. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






30. It is possible to target a ____________ around your business location.






31. The most effective AdWords ad headlines ____________ to the keywords being searched.






32. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






33. It's not best to deliver key messages ____ in your video ad






34. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






35. Position preference works with the _______






36. This API Service advertisers should use to create new ads.






37. Google allows two or more of your clients to ____________ - provided they have separate accounts.






38. This report provides the best information about your contextually targeted campaign: _____________ Report






39. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






40. A campaign's language and ________ can be edited after the campaign has been created.






41. You can use multiple keyword matching options for ____________ in the same ad group






42. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






43. The Ads Diagnostic Tool can be accessed in ____ places in your account.






44. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






45. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






46. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






47. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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48. ____________can help you keep your Quality Score high while keeping your cost low.






49. The _________ appears when a comment has been added.






50. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.