Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can use multiple keyword matching options for ____________ in the same ad group






2. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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3. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






4. When a user _____________ you have included in your campaign your ads appear on Google.






5. Google allows two or more of your clients to ____________ - provided they have separate accounts.






6. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






7. Position preference works with the _______






8. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






9. Your ad cannot be locked out of the top position based solely on ____






10. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






11. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






12. When the information on a site in _________________ that relates to your ad the placement of your ads occur






13. Google allows certain __________ or variations of words in ad tex






14. ______________ changes are allowed to an account in Google AdWords per month






15. Google AdWords uses THIS to target your ads to users searching on Google






16. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






17. If you create more than 15 reports - the system will automatically _______ the oldest reports.






18. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






19. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






20. This business could best utilize region and city targeting: A flower company that only delivers to ________






21. The option to select a desired position for your ad.






22. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






23. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






24. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






25. There are two panels in the interface. They are: _____ - Edit Panel






26. If you have a CPC of $2 - you pay up to _______ for a click.






27. The quickest way to ________ - login - and password information - Logging in to the client's account.

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28. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






29. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






30. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






31. An advertiser should not immediately _________ with a lower CPC than value per click.






32. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






33. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






34. It is possible to target a ____________ around your business location.






35. The ______________ provides the best possibility for high numbers of ad impressions






36. The last line of an AdWords ad is called _____






37. It regroups keywords from one ad group into more granular ad groups.






38. ROAS is an acronym for _______.






39. Considering a user's IP address is not the only method Google uses to show )______________






40. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






41. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






42. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






43. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






44. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






45. Google's tracking conversion tool costs _____






46. Placement-targeted ads compete with _______ ads.






47. The _______________ allows you to automatically raise or lower your bids during certain time periods.






48. Prices stated in your ad text must always be supported within _____ of your landing page.






49. Your ______________does not have to be the exact same as your destination URL.






50. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message