Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






2. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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3. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






4. The My Change History tool will display changes such as ________






5. It is possible to target a ____________ around your business location.






6. ____________ do not have the ability to show on the Google content network.






7. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






8. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






9. AdWords may generate traffic _______ of your daily budget.






10. The pricing model for mobile ads is either pay-per-click or ______.






11. Prepay and postpay options depend on your ___________________






12. You cannot have this as a destination URL _____






13. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






14. To pause conversion tracking - you must click the '______' button






15. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






16. Your ad cannot be locked out of the top position based solely on ____






17. The Report Center will only save your ____ most recent reports.






18. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






19. The daily budget does not apply to the ____________






20. Increasing your daily budget is not a technique for _______






21. You can use _____________for different keywords in the same ad group.






22. Approximately w________ of Internet users use Google as their primary search engine.






23. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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24. An advertiser should test ________ landing pages.






25. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






26. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






27. Google does not _______ for you when specifing other langauges.






28. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






29. _____________ can be a measure of advertising effectiveness.






30. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






31. When a file is shared: ________ will be marked in purple.






32. The most effective AdWords ad headlines ____________ to the keywords being searched.






33. It is possible to have your mobile ad connect users to your ______






34. Advertisers cannot ______ between prepay and postpay at any time.






35. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






36. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






37. The quickest way to ________ - login - and password information - Logging in to the client's account.

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38. Exact match tends to give you fewer clicks but ________






39. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






40. The option to select a desired position for your ad.






41. Keywords marked ________ can still trigger ads on content network sites.






42. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






43. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






44. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






45. This report provides the best information about your contextually targeted campaign: _____________ Report






46. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






47. Each AdWords campaign has its____________






48. Direct debit is ________ to all advertisers around the world.






49. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






50. Google does not consider a user's _____________ when determining whether to show your ad.







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