Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






2. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






4. Creating ____________ allows you to create ads that most accurately promote what you're selling






5. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






6. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






7. The _________ appears when a comment has been added.






8. EHowand The Guardian are examples of ______.






9. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






10. A campaign's language and ________ can be edited after the campaign has been created.






11. Prices stated in your ad text must always be supported within _____ of your landing page.






12. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






13. This API Web Service allows advertisers to change their daily budget






14. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






15. The daily budget does not apply to the ____________






16. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






17. Google allows two or more of your clients to ____________ - provided they have separate accounts.






18. For keywords that provide a strong ROI - you should ______.






19. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






20. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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21. Can be created in both keyword-targeted and placement-targeted campaigns.






22. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






23. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






24. An advertiser should not always _______ with a positive profit margin.






25. Approximately w________ of Internet users use Google as their primary search engine.






26. __________ in ad text must be supported within how many clicks






27. If you have a CPC of $2 - you pay up to _______ for a click.






28. Your ______________does not have to be the exact same as your destination URL.






29. Before you can create a local business ad - you must first create a __________ in the Local Business Center






30. Placement-targeted campaigns useful for advertisers who want to build ______________






31. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






32. ___________ is ideal for advertisers who want more control over their account.






33. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






34. You can view billing adjustments like invalid click credits and promotional credits on the ______.






35. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






36. Site Exclusion is applied at ______ level






37. When the information on a site in _________________ that relates to your ad the placement of your ads occur






38. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






39. For placement-targeted campaigns - it is possible to target only ______ of a website.






40. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






41. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






42. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






43. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






44. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






45. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






46. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






47. ROAS is an acronym for _______.






48. The best next step in the client start-up process: Client approval and ______






49. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






50. Your ad cannot be locked out of the top position based solely on ____