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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
conversion tracking
charged
My Client Center
My Change History tool
2. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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3. The quickest way to ________ - login - and password information - Logging in to the client's account.
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4. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
brand awareness.
keyword report
CreativeService
reactivate your account
5. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Best
entire AdWords account
Inactive for search
Account-->campaign-->ad group-->ad text-->keywords
6. There is no ______________ that you have to spend on Google AdWords.
return on ad spend
good landing page
different
minimum monthly amount
7. ____________ do not have the ability to show on the Google content network.
not available
include more characters
US$2
local business ads
8. No __________ needed when using the broad-matched keyword matching option.
return on ad spend
archive
punctuation
multiple ad copies and keyword variations
9. Approximately w________ of Internet users use Google as their primary search engine.
previous purchasing history
advertise using the same keyword
50%
posting it to your account.
10. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
four different ways
until more clicks accrue
cheap chocolate
keyword-based advertising
11. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
Google content network
12
superlative
30 days
12. The default setting for any new keyword is not this:________
VAT registration numbers
phrase match.
advertising charges
AdWords display URL
13. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
Billing Summary page
interested in your product or service
impressions received
unposted local changes
14. An advertiser should test ________ landing pages.
may
Quality Score
different
Google content network
15. Increasing your daily budget is not a technique for _______
specific sections
overall keyword themes.
Free offers
optimizing your account
16. An example of a call-to-action phrase
recommended budget
0.85
user's IP address
Buy Here
17. Affected by the VAT tax
European Union advertisers
account billing thresholds
My Change History tool
Keyword Grouper
18. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
local business ads
local business listing
edit a client's billing
19. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
specific sections
one ad variation per ad group
Ads Diagnostic Tool
phrase match.
20. If you find that a particular site doesn't convert well over time: Use the ________ tool.
minimum spending level
0.03
site exclusion
general
21. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
navigate
site under contruction
smart pricing
return on ad spend
22. AdWords may generate traffic _______ of your daily budget.
charged
12
in excess
the European Union - not including Ireland
23. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
higher conversions.
in excess
account billing thresholds
billing address and chosen currency
24. For each invoiced payment - it is possible to view your ________ broken down by campaign.
business phone
the European Union - not including Ireland
previous purchasing history
advertising charges
25. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
local business ads
converting well
0.03
compared to your competitors
26. You can save your report within your _______ to view later.
Account-->campaign-->ad group-->ad text-->keywords
AdWords account
Pause Conversion Tracking
AdWords display URL
27. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
smart pricing
customized targeting
local business ads
not available
28. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
native language
site exclusion
business phone
not available
29. __________ in ad text must be supported within how many clicks
navigate
Keyword Grouper
Excel spreadsheet
Free offers
30. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
position preference
own daily budget.
until more clicks accrue
multiple ad copies and keyword variations
31. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
cheap chocolate
Best
compared to your competitors
create a new campaign
32. Placement-targeted campaigns do not offer the ability to ________ in text ads.
poor performing keyword
minimum spending level
My Client Center
include more characters
33. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
user's IP address
Irish VAT rate
50-mile radius
ad copies
34. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
Placement Performance
reviewed
identical keywords
new or unused keywords
35. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
site under contruction
confirmation email
many years
advertise using the same keyword
36. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
potential traffic
sexually explicit material
Data View
multiple ad copies and keyword variations
37. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
posting it to your account.
minimum spending level
Inactive for search
impressions received
38. Advertisers who have been with AdWords for _______ should optimize their accounts.
show your ad
increasing traffic
many years
My Client Center
39. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
Quality Score
pop-up on the landing page
pushpin symbol
brand awareness.
40. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
Any location in any language worldwide
account spend
outstanding Balance
41. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
monthly invoicing
Smart Pricing
Any location in any language worldwide
phrase match.
42. If you have a CPC of $2 - you pay up to _______ for a click.
ad copies
Exact match keyword
US$2
Invoice Details page
43. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
own daily budget.
delete a keyword
Data services
IP Address
44. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
directly relate
conversion tracking
keyword-based advertising
pays for advertising
45. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
campaign daily budget.
re-submit
IP address
Smart Pricing
46. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
transaction label
competitors
reviewed
spreadsheet form
47. To indicate a keyword as an exact match - ___________ should be used.
location target
the European Union - not including Ireland
location targets
Brackets [ ]
48. An effective strategy for creating contextually targeted campaigns: Create ____________
specific sections
cheap chocolate
overall keyword themes.
pop-up on the landing page
49. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
Google's editorial policies
cost-per-acquisition (CPA)
conversion tracking
do not
50. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
superlative
position preference
pop-up on the landing page