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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On search result pages - Google determines your ad's rank based on _____
default language preference
Keyword Quality Score & CPC Bid
automatically formats
mgnifying glass icon
2. It regroups keywords from one ad group into more granular ad groups.
US$2
query
Quality Score
Keyword Grouper
3. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
below
four different ways
create a new campaign
query
4. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
until more clicks accrue
Account description
multiple keyword matching options
5. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
higher conversions.
100 Ad Groups
conversion tracking
unlimited
6. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
reviewed
posting it to your account.
Account description
Daily budget adjustments.
7. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
spreadsheet form
in excess
0.03
data and graphs
8. Considering a user's IP address is not the only method Google uses to show )______________
billing address and chosen currency
regionally targeted ads
pop-up on the landing page
campaign daily budget.
9. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
competitors' advertisements
content pages
region and city targeting
1 -000 operations
10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
conversion tracking
navigate
spreadsheet form
measurable results
11. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
searches using a keyword
highly specific ad groups
minimum spending level
late
12. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
many years
AdWords postpay option
until more clicks accrue
sales or conversions
13. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
converting well
brand awareness.
increase the CPC
quick summary
14. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
spreadsheet form
50%
content publishers
negative-match keyword
15. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
delete a keyword
Keyword Grouper
show your ad
troubleshooting checklist
16. Your ads can appear on Google only _____ you've entered valid billing information.
below
own daily budget.
after
My Change History tool
17. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
outstanding Balance
Web address
customized targeting
maximum cost-per-click (CPC) bid
18. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
new or unused keywords
Invoice Details page
sexually explicit material
AdWords postpay option
19. You can use _____________for different keywords in the same ad group.
My Change History tool
multiple keyword matching options
campaign daily budget.
identical keywords
20. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
outrank
add those variations
return on ad spend
smart pricing
21. You can use multiple keyword matching options for ____________ in the same ad group
report center
account billing thresholds
different keywords
minimum monthly amount
22. AdWords may generate traffic _______ of your daily budget.
reactivate your account
increase the CPC of a keyword
in excess
billing address and chosen currency
23. Google allows certain __________ or variations of words in ad tex
cheap chocolate
navigate
the same as before
cmmon misspellings
24. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
15
Data View
good landing page
25. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Site Exclusion Tool
content pages
IP Address
include more characters
26. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
2 Lines and 12 to 18 Characters
pushpin symbol
navigate
cheap chocolate
27. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
Google content network
interested in your product or service
My Change History tool
highly specific ad groups
28. This business could best utilize region and city targeting: A flower company that only delivers to ________
Free offers
Brackets [ ]
sales or conversions
San Francisco
29. When a file is shared: ________ will be marked in purple.
unposted local changes
Google Maps
searches using a keyword
competitors' advertisements
30. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
the European Union - not including Ireland
improves conversion rate
0.85
31. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
converting well
advertising charges
Keyword Grouper
Google Maps
32. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
searches using a keyword
Billing Summary page
15
1 -000 operations
33. A unique number assigned to each computer connected to the Internet.
IP address
higher conversions.
customized targeting
Billing Summary page
34. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
2
until more clicks accrue
100 Ad Groups
do not
35. An effective strategy for creating contextually targeted campaigns: Create ____________
compared to your competitors
keyword strategy
Any location in any language worldwide
overall keyword themes.
36. Direct debit is ________ to all advertisers around the world.
superlative
Buy Here
not available
edit a client's billing
37. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
add those variations
charged
screenscraping
Smart Pricing
38. The 'Other' _________ does not allow you to track how many pages a user has viewed.
AdWords Standard Edition
reviewed
transaction label
brand awareness.
39. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
confirmation email
local business ads
30 days
customized targeting
40. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
show your ad
create a new campaign
recommended budget
quick summary
41. ROAS is an acronym for _______.
return on ad spend
maximum cost-per-click (CPC) bid
monitored and continuously modified
previous purchasing history
42. Offers Ability to edit multiple accounts at any time as a benefit.
automatically formats
query
AdWords Editor
overall keyword themes.
43. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
dynamic variable
reviewed
location targets
re-submit
44. The more _______ a keyword - the more potential traffic it has.
general
pays for advertising
most relevant
transaction label
45. Advertisers cannot ______ between prepay and postpay at any time.
highly specific ad groups
switch
optimize
online marketing agency with multiple clients
46. According to punctuation policy - ________ exclamation points are allowed in your ad text
potential traffic
www.gmail.com
US$2
One
47. Google _____ charge you more than your billing threshold.
Placement Performance
not profitable
region and city targeting
may
48. There are two panels in the interface. They are: _____ - Edit Panel
Account description
unlimited
30 days
Data View
49. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
account billing thresholds
Ads Diagnostic Tool
optimizing your account
placement-targeted campaign.
50. A low clickthrough rate on content pages does not always indicate that your ads are ________
exported to CSV.
switch
not profitable
minimum spending level