Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The pricing model for mobile ads is either pay-per-click or ______.






2. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






3. The quickest way to ________ - login - and password information - Logging in to the client's account.

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4. The AdWords API is a good substitute for ________.






5. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






6. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






7. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






8. When the information on a site in _________________ that relates to your ad the placement of your ads occur






9. Google's tracking conversion tool costs _____






10. You do not need AdWords Editor to view a file that has been _______.






11. Increasing your daily budget is not a technique for _______






12. Affected by the VAT tax






13. This AdWords ad serving option will show your higher performing ad more often.






14. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






15. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






16. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






17. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






18. Each AdWords campaign has its____________






19. No __________ needed when using the broad-matched keyword matching option.






20. An advertiser should test ________ landing pages.






21. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






22. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






23. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






24. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






25. The more _______ a keyword - the more potential traffic it has.






26. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






27. ____________ do not have the ability to show on the Google content network.






28. It's not best to deliver key messages ____ in your video ad






29. Google AdWords uses THIS to target your ads to users searching on Google






30. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






31. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






32. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






33. The _______________ allows you to automatically raise or lower your bids during certain time periods.






34. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






35. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






36. The Keyword Tool is not useful in the creation process for a ____________






37. An advertiser should not immediately _________ with a lower CPC than value per click.






38. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






39. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






40. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






41. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






42. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






43. On search result pages - Google determines your ad's rank based on _____






44. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






45. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






46. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






47. The structure of an AdWords account from the top down






48. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






49. The daily spending limit for an AdWords campaign






50. Once an ad campaign is created it should be ______________ for best results.