Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






2. An advertiser should not immediately _________ with a lower CPC than value per click.






3. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






4. __________ in ad text must be supported within how many clicks






5. You can use multiple keyword matching options for ____________ in the same ad group






6. The structure of an AdWords account from the top down






7. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






8. ______________ changes are allowed to an account in Google AdWords per month






9. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






10. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






11. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






12. The API operations quota is determined by: The total ______ & the nubmer of clients managed






13. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






14. The most effective AdWords ad headlines ____________ to the keywords being searched.






15. AdWords may generate traffic _______ of your daily budget.






16. Google's tracking conversion tool costs _____






17. Google _____ charge you more than your billing threshold.






18. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






19. On search result pages - Google determines your ad's rank based on _____






20. You will not always be charged the ____________ you set for a keyword or ad group.






21. When a file is shared: ________ will be marked in purple.






22. _____________ can be a measure of advertising effectiveness.






23. Google does not _______ for you when specifing other langauges.






24. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






25. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






26. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






27. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






28. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






29. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






30. An example of a call-to-action phrase






31. The Report Center will only save your ____ most recent reports.






32. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






33. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






34. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






35. When a user _____________ you have included in your campaign your ads appear on Google.






36. An effective strategy for creating contextually targeted campaigns: Create ____________






37. Google does not consider a user's _____________ when determining whether to show your ad.






38. Direct debit is ________ to all advertisers around the world.






39. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






40. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






41. No __________ needed when using the broad-matched keyword matching option.






42. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






43. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






44. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






45. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






46. Site Exclusion is applied at ______ level






47. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






48. The format of local business ads is not the same on _______ and the Google search network.






49. The daily budget does not apply to the ____________






50. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.