SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The API operations quota is determined by: The total ______ & the nubmer of clients managed
Google Maps
account spend
smart pricing
The Traffic Estimator Tool
2. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
4
mgnifying glass icon
reviewed
smart pricing
3. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
monitored and continuously modified
AdWords Editor
0.03
all countries and territories
4. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
query
Invoice Details page
competitors' advertisements
the European Union - not including Ireland
5. An advertiser should not always _______ with a positive profit margin.
the same as before
interested in your product or service
increase the CPC of a keyword
transaction label
6. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
optimize
plural and singular
AdWords Standard Edition
Inactive for search
7. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
Inactive for search
0.85
keyword-targeted
15
8. Google allows certain __________ or variations of words in ad tex
highly specific ad groups
cmmon misspellings
sexually explicit material
50-mile radius
9. Placement-targeted ads compete with _______ ads.
Quality Score
keyword-targeted
display URL
15
10. The more _______ a keyword - the more potential traffic it has.
do not
previous purchasing history
general
multiple ad copies and keyword variations
11. A unique number assigned to each computer connected to the Internet.
outrank
Static Image.
IP Address
identical keywords
12. Google does not consider a user's _____________ when determining whether to show your ad.
previous purchasing history
good landing page
report center
re-submit
13. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
good landing page
user's IP address
compared to your competitors
sexually explicit material
14. Exact match tends to give you fewer clicks but ________
12
Site Exclusion Tool
higher conversions.
account spend
15. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
show your ad
50%
impressions received
Smart Pricing
16. Google _____ charge you more than your billing threshold.
may
late
position preference
interested in your product or service
17. A Uniform Resource Locator (URL) is commonly known as ____
Web address
Any location in any language worldwide
European Union advertisers
50-mile radius
18. The My Change History tool displays changes you've made to your account in the last ___________.
optimize
3 months
return on ad spend
Site-Related Keywords
19. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
not available
user's IP address
account spend
re-submit
20. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
most relevant
pushpin symbol
25
new or unused keywords
21. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
pushpin symbol
optimizing your account
Google Maps
ad copies
22. ROAS is an acronym for _______.
Account-->campaign-->ad group-->ad text-->keywords
return on ad spend
default language preference
until more clicks accrue
23. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
show your ad
1000 impressions
previous purchasing history
conversion tracking
24. Approximately w________ of Internet users use Google as their primary search engine.
not profitable
default language preference
Google Domain name
50%
25. An example of a valid display URL
location targets
Exact match keyword
www.gmail.com
business phone
26. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
Any location in any language worldwide
site exclusion
highly relevant
27. To indicate a keyword as an exact match - ___________ should be used.
Brackets [ ]
reactivate your account
automatically formats
Keyword Grouper
28. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
keyword report
brand awareness.
edit a client's billing
campaign daily budget.
29. The format of local business ads is not the same on _______ and the Google search network.
Google's editorial policies
Google Maps
general
show your ad
30. A __________ can affect the Quality Score of an entire ad group or campaign.
poor performing keyword
Daily Budget
pays for advertising
nothing
31. You can view billing adjustments like invalid click credits and promotional credits on the ______.
competitors' advertisements
Invoice Details page
2
confirmation email
32. ____________can help you keep your Quality Score high while keeping your cost low.
region and city targeting
Broad match keyword matching option
many years
CreativeService
33. Considered a superlative that would not be allowed in ad text without verification
Best
Brackets [ ]
Any location in any language worldwide
after
34. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
plural and singular
low clickthrough rate (CTR)
outstanding Balance
35. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
sales or conversions
Google Domain name
one ad variation per ad group
ad text
36. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
AdWords account
return on ad spend
Account description
smart pricing
37. The last line of an AdWords ad is called _____
display URL
in excess
Pause Conversion Tracking
keyword-targeted
38. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
region and city targeting
Best
pushpin symbol
Data services
39. There is no ______________ that you have to spend on Google AdWords.
minimum monthly amount
1 -000 operations
business phone
IP Address
40. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Billing Summary page
Irish VAT rate
outrank
unposted local changes
41. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
account billing thresholds
reviewed
sales or conversions
Static Image.
42. An advertiser should test ________ landing pages.
delete a keyword
different
AdWords Standard Edition
many years
43. Advertisers should not use only __________ in order to maintain consistency.
Best
entire AdWords account
one text ad per ad group
www.gmail.com
44. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
Account description
Campaign
ad position
different
45. You can save your report within your _______ to view later.
check
unlimited
1 -000 operations
AdWords account
46. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
do not
customized targeting
competitors' advertisements
47. For placement-targeted campaigns - it is possible to target only ______ of a website.
keyword-based advertising
minimum monthly amount
price
specific sections
48. ____________ do not have the ability to show on the Google content network.
Static Image.
local business ads
Smart Pricing
cost-per-acquisition (CPA)
49. Site Exclusion is applied at ______ level
advertise using the same keyword
2 Lines and 12 to 18 Characters
Campaign
reviewed
50. __________ in ad text must be supported within how many clicks
mgnifying glass icon
sign-off
report center
Free offers