Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To access the ______ - click on the Reports tab.






2. Your ads can appear on Google only _____ you've entered valid billing information.






3. Updating the individual bids on 1 -000 keywords would equate to ________






4. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






5. Google does not _______ for you when specifing other langauges.






6. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






7. Considering a user's IP address is not the only method Google uses to show )______________






8. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






9. For keywords that provide a strong ROI - you should ______.






10. EHowand The Guardian are examples of ______.






11. Affected by the VAT tax






12. The structure of an AdWords account from the top down






13. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






14. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






15. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






16. For each invoiced payment - it is possible to view your ________ broken down by campaign.






17. With __________ - you can create target areas of virtually any size and shape.






18. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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19. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






20. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






21. The Keyword Tool is not useful in the creation process for a ____________






22. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






23. This API Web Service allows advertisers to change their daily budget






24. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






25. If you find that a particular site doesn't convert well over time: Use the ________ tool.






26. This business could best utilize region and city targeting: A flower company that only delivers to ________






27. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






28. Direct debit is ________ to all advertisers around the world.






29. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






30. Position preference works with the _______






31. It's not best to deliver key messages ____ in your video ad






32. Placement-targeted campaigns do not offer the ability to ________ in text ads.






33. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






34. Advertisers cannot ______ between prepay and postpay at any time.






35. The most effective AdWords ad headlines ____________ to the keywords being searched.






36. If you create more than 15 reports - the system will automatically _______ the oldest reports.






37. For placement-targeted campaigns - it is possible to target only ______ of a website.






38. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






39. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






40. A campaign's language and ________ can be edited after the campaign has been created.






41. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






42. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






43. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






44. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






45. Approximately w________ of Internet users use Google as their primary search engine.






46. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






47. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






49. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






50. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months