Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






2. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






3. You can use multiple keyword matching options for ____________ in the same ad group






4. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






5. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






6. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






7. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






8. The Ads Diagnostic Tool can be accessed in ____ places in your account.






9. It's not best to deliver key messages ____ in your video ad






10. A campaign's language and ________ can be edited after the campaign has been created.






11. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






12. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






13. Three ways you can view your report: View data only - View graphs only - View _____






14. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






15. When a file is shared: ________ will be marked in purple.






16. To access the AdWords API - advertisers must have a ________ account.






17. Direct debit is ________ to all advertisers around the world.






18. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






19. Google AdWords uses THIS to target your ads to users searching on Google






20. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






21. Considering a user's IP address is not the only method Google uses to show )______________






22. Prepay and postpay options depend on your ___________________






23. To access the ______ - click on the Reports tab.






24. The daily budget does not apply to the ____________






25. ____________ do not have the ability to show on the Google content network.






26. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






27. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






28. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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29. Google ads can be targeted to___________________






30. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






31. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






32. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






33. You can view billing adjustments like invalid click credits and promotional credits on the ______.






34. The _______________ allows you to automatically raise or lower your bids during certain time periods.






35. It is possible to have your mobile ad connect users to your ______






36. AdWords may generate traffic _______ of your daily budget.






37. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






38. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






39. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






40. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






41. The format of local business ads is not the same on _______ and the Google search network.






42. The ________ allows you to exclude sites from the Google ContentNetwork.






43. To pause conversion tracking - you must click the '______' button






44. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






45. The AdWords API is a good substitute for ________.






46. The My Change History tool will display changes such as ________






47. You can create a campaign without ___________.






48. The best next step in the client start-up process: Client approval and ______






49. Your ads can appear on Google only _____ you've entered valid billing information.






50. No __________ needed when using the broad-matched keyword matching option.