Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Site Exclusion is applied at ______ level






2. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






3. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






4. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






5. A campaign's language and ________ can be edited after the campaign has been created.






6. Google _____ charge you more than your billing threshold.






7. On search result pages - Google determines your ad's rank based on _____






8. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






9. ROAS is an acronym for _______.






10. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






11. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






12. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






13. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






14. Three types of conversions: Lead - ______ - Page View






15. You will not always be charged the ____________ you set for a keyword or ad group.






16. The Ads Diagnostic Tool can be accessed in ____ places in your account.






17. An advertiser should not always _______ with a positive profit margin.






18. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






19. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






20. The best next step in the client start-up process: Client approval and ______






21. This API Service advertisers should use to create new ads.






22. To access the AdWords API - advertisers must have a ________ account.






23. The structure of an AdWords account from the top down






24. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






25. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






26. You can create a campaign without ___________.






27. This report provides the best information about your contextually targeted campaign: _____________ Report






28. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






29. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






30. AdWords may generate traffic _______ of your daily budget.






31. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






32. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






33. The API operations quota is determined by: The total ______ & the nubmer of clients managed






34. If you create more than 15 reports - the system will automatically _______ the oldest reports.






35. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






36. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






37. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






38. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






39. A __________ can affect the Quality Score of an entire ad group or campaign.






40. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






41. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






42. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






43. According to punctuation policy - ________ exclamation points are allowed in your ad text






44. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






45. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






46. A Uniform Resource Locator (URL) is commonly known as ____






47. Exact match tends to give you fewer clicks but ________






48. Before you can create a local business ad - you must first create a __________ in the Local Business Center






49. An effective strategy for creating contextually targeted campaigns: Create ____________






50. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






Can you answer 50 questions in 15 minutes?



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