SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The structure of an AdWords account from the top down
posting it to your account.
Account-->campaign-->ad group-->ad text-->keywords
business phone
Daily budget adjustments.
2. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
Smart Pricing
regionally targeted ads
entire AdWords account
3. If you create more than 15 reports - the system will automatically _______ the oldest reports.
Web address
developer token
archive
AdWords display URL
4. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
placement-targeted campaign.
add those variations
after
account billing thresholds
5. Placement-targeted ads compete with _______ ads.
Billing Summary page
keyword-targeted
My Client Center
entire AdWords account
6. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
My Change History tool
find your ad on Google
Smart Pricing
Keyword Grouper
7. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
8. Advertisers who have been with AdWords for _______ should optimize their accounts.
The Traffic Estimator Tool
Exact match keyword
many years
billing address and chosen currency
9. An advertiser should test ________ landing pages.
wait at least 24 hours
different
Web address
punctuation
10. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
highly specific ad groups
advertise using the same keyword
outrank
quick summary
11. _____________ can be a measure of advertising effectiveness.
AdWords Standard Edition
Smart Pricing
region and city targeting
cost-per-acquisition (CPA)
12. When a file is shared: ________ will be marked in purple.
wait at least 24 hours
campaign daily budget.
Brackets [ ]
unposted local changes
13. Google's tracking conversion tool costs _____
translate ad text
Account description
nothing
automatically formats
14. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
2 Lines and 12 to 18 Characters
Ads Diagnostic Tool
most relevant
billing address and chosen currency
15. ___________ is ideal for advertisers who want more control over their account.
AdWords Standard Edition
find your ad on Google
the European Union - not including Ireland
good landing page
16. You can use multiple keyword matching options for ____________ in the same ad group
My Change History tool
different keywords
highly specific ad groups
not profitable
17. Site Exclusion is applied at ______ level
pays for advertising
AdWords Standard Edition
competitors' advertisements
Campaign
18. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
most relevant
converting well
keyword-based advertising
previous purchasing history
19. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
one ad variation per ad group
most relevant
cheap chocolate
one keyword per line
20. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
pop-up on the landing page
reviewed
conversion tracking
one ad variation per ad group
21. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
keyword strategy
optimizing your account
one ad variation per ad group
keyword report
22. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
One
all countries and territories
direct debit
unposted local changes
23. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
keyword report
unlimited
entire AdWords account
plural and singular
24. The pricing model for mobile ads is either pay-per-click or ______.
sign-off
Pay-Per-Call
Exact match keyword
native language
25. Prepay and postpay options depend on your ___________________
12
www.gmail.com
billing address and chosen currency
outrank
26. The Report Center will only save your ____ most recent reports.
15
Data services
re-submit
optimizing your account
27. The daily budget does not apply to the ____________
developer token
until more clicks accrue
add those variations
entire AdWords account
28. ____________ do not have the ability to show on the Google content network.
Account description
Irish VAT rate
2 Lines and 12 to 18 Characters
local business ads
29. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
One
all countries and territories
online marketing agency with multiple clients
negative-match keyword
30. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
conversion tracking
Account description
Best
create a new campaign
31. The API operations quota is determined by: The total ______ & the nubmer of clients managed
minimum spending level
optimize
direct debit
account spend
32. An advertiser should not immediately _________ with a lower CPC than value per click.
return on ad spend
delete a keyword
keyword strategy
regionally targeted ads
33. This API Web Service allows advertisers to change their daily budget
measurable results
CampaignService
multiple ad copies and keyword variations
Site Exclusion Tool
34. An example of a valid display URL
different keywords
www.gmail.com
nothing
posting it to your account.
35. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
brand awareness.
smart pricing
show your ad
user's IP address
36. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
Campaign
reviewed
good landing page
customized targeting
37. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
quick summary
4
VAT registration numbers
exported to CSV.
38. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
archive
previous purchasing history
optimizing your account
39. To access the AdWords API - advertisers must have a ________ account.
regionally targeted ads
Excel spreadsheet
Site Exclusion Tool
My Client Center
40. The My Change History tool will display changes such as ________
Daily budget adjustments.
highly specific ad groups
new or unused keywords
50-mile radius
41. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
50-mile radius
AdWords display URL
0.03
1-2 clicks
42. On search result pages - Google determines your ad's rank based on _____
AdWords postpay option
Keyword Quality Score & CPC Bid
CampaignService
region and city targeting
43. Google ads can be targeted to___________________
Any location in any language worldwide
AdWords account
Sign Up
San Francisco
44. A unique number assigned to each computer connected to the Internet.
My Client Center
pays for advertising
IP address
Placement Performance
45. Before you can create a local business ad - you must first create a __________ in the Local Business Center
local business listing
2
Daily budget adjustments.
My Client Center
46. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
customized targeting
impressions received
business phone
potential traffic
47. To access the ______ - click on the Reports tab.
after
report center
own daily budget.
Excel spreadsheet
48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
find your ad on Google
customized targeting
minimum spending level
new or unused keywords
49. You can use _____________for different keywords in the same ad group.
potential traffic
plural and singular
account billing thresholds
multiple keyword matching options
50. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
ad text
AdWords Editor
2
conversion tracking