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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An example of a valid display URL
position preference
dynamic variable
www.gmail.com
low clickthrough rate (CTR)
2. The more _______ a keyword - the more potential traffic it has.
2 Lines and 12 to 18 Characters
not profitable
CampaignService
general
3. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
negative-match keyword
increase the CPC
good landing page
automatically formats
4. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
keyword-targeted
competitors' advertisements
many years
competitors
5. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
pays for advertising
re-submit
location target
direct debit
6. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Irish VAT rate
Static Image.
late
Daily budget adjustments.
7. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
US$2
check
keyword report
most relevant
8. The Keyword Tool is not useful in the creation process for a ____________
placement-targeted campaign.
higher conversions.
punctuation
four different ways
9. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
cheap chocolate
charged
Google Domain name
increasing traffic
10. The Report Center will only save your ____ most recent reports.
default language preference
expanded matches
15
VAT registration numbers
11. This AdWords ad serving option will show your higher performing ad more often.
cmmon misspellings
optimize
translate ad text
after
12. The ________ allows you to exclude sites from the Google ContentNetwork.
identical keywords
show your ad
wait at least 24 hours
Site Exclusion Tool
13. Google's tracking conversion tool costs _____
ZERO - 0
edit a client's billing
minimum spending level
nothing
14. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
US$2
25
multiple keyword matching options
customized targeting
15. A __________ can affect the Quality Score of an entire ad group or campaign.
show your ad
poor performing keyword
AdWords display URL
re-submit
16. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
unlimited
direct debit
account spend
AdWords display URL
17. The daily budget does not apply to the ____________
expanded matches
entire AdWords account
1-2 clicks
AdWords Editor
18. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
optimize
keyword report
monthly invoicing
highly relevant
19. You can create a campaign without ___________.
ZERO - 0
user's IP address
most relevant
posting it to your account.
20. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
switch
increasing traffic
one keyword per line
location targets
21. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
directly relate
below
superlative
Exact match keyword
22. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
pop-up on the landing page
Pay-Per-Call
conversion tracking
below
23. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
potential traffic
online marketing agency with multiple clients
spreadsheet form
24. Placement-targeted campaigns do not offer the ability to ________ in text ads.
content publishers
measurable results
compared to your competitors
include more characters
25. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
measurable results
transaction label
Daily budget adjustments.
brand awareness.
26. Advertisers cannot ______ between prepay and postpay at any time.
Free offers
switch
ad position
12
27. A unique number assigned to each computer connected to the Internet.
Pause Conversion Tracking
wait at least 24 hours
direct debit
IP address
28. To indicate a keyword as an exact match - ___________ should be used.
unlimited
Brackets [ ]
50%
Data services
29. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
keyword report
until more clicks accrue
Broad match keyword matching option
pop-up on the landing page
30. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
30 days
native language
Brackets [ ]
show your ad
31. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
archive
impressions received
cost-per-acquisition (CPA)
potential traffic
32. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
troubleshooting checklist
default language preference
charged
find your ad on Google
33. To access the AdWords API - advertisers must have a ________ account.
overall keyword themes.
AdWords display URL
My Client Center
query
34. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
late
local business listing
Excel spreadsheet
2 Lines and 12 to 18 Characters
35. You can use _____________for different keywords in the same ad group.
account spend
multiple keyword matching options
screenscraping
region and city targeting
36. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
switch
posting it to your account.
outrank
measurable results
37. Each AdWords campaign has its____________
own daily budget.
archive
do not
Brackets [ ]
38. It is possible to target a ____________ around your business location.
50-mile radius
Site-Related Keywords
report center
create a new campaign
39. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
3 months
local business ads
dynamic variable
Exact match keyword
40. You do not need AdWords Editor to view a file that has been _______.
CreativeService
exported to CSV.
previous purchasing history
site under contruction
41. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
confirmation email
CreativeService
Google search results
potential traffic
42. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
Billing Summary page
conversion tracking
potential traffic
2 Lines and 12 to 18 Characters
43. Increasing your daily budget is not a technique for _______
after
data and graphs
sign-off
optimizing your account
44. An advertiser should not immediately _________ with a lower CPC than value per click.
directly relate
Google search results
delete a keyword
Site-Related Keywords
45. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
www.gmail.com
impressions received
pays for advertising
query
46. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Irish VAT rate
ZERO - 0
improves conversion rate
poor performing keyword
47. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
Warning
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/var/www/html/basicversity.com/show_quiz.php
on line
183
48. Advertisers should not use only __________ in order to maintain consistency.
one text ad per ad group
user's IP address
edit a client's billing
return on ad spend
49. You will not always be charged the ____________ you set for a keyword or ad group.
brand awareness.
Static Image.
cost-per-acquisition (CPA)
maximum cost-per-click (CPC) bid
50. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
monitored and continuously modified
site exclusion
impressions received