Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers cannot ______ between prepay and postpay at any time.






2. Before you can create a local business ad - you must first create a __________ in the Local Business Center






3. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






4. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






5. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






6. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






7. You can create a campaign without ___________.






8. The ________ allows you to exclude sites from the Google ContentNetwork.






9. The Report Center will only save your ____ most recent reports.






10. Can be created in both keyword-targeted and placement-targeted campaigns.






11. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






12. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






13. The daily budget does not apply to the ____________






14. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






15. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






16. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






17. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






18. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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19. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






20. Your ______________does not have to be the exact same as your destination URL.






21. Three types of conversions: Lead - ______ - Page View






22. Using ___________ tends to give you fewer clicks but higher conversions.






23. You cannot have this as a destination URL _____






24. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






25. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






26. This business could best utilize region and city targeting: A flower company that only delivers to ________






27. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






28. The Ads Diagnostic Tool can be accessed in ____ places in your account.






29. Placement-targeted campaigns useful for advertisers who want to build ______________






30. Placement-targeted campaigns do not offer the ability to ________ in text ads.






31. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






32. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






33. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






34. The pricing model for mobile ads is either pay-per-click or ______.






35. The most effective AdWords ad headlines ____________ to the keywords being searched.






36. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






37. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






38. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






39. EHowand The Guardian are examples of ______.






40. When the information on a site in _________________ that relates to your ad the placement of your ads occur






41. Creating ____________ allows you to create ads that most accurately promote what you're selling






42. Keywords marked ________ can still trigger ads on content network sites.






43. With __________ - you can create target areas of virtually any size and shape.






44. Affected by the VAT tax






45. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






46. Google AdWords uses THIS to target your ads to users searching on Google






47. The _________ appears when a comment has been added.






48. There is no ______________ that you have to spend on Google AdWords.






49. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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50. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.







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Can you answer 50 questions in 15 minutes?


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