Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






2. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






3. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






4. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






5. This report provides the best information about your contextually targeted campaign: _____________ Report






6. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






7. An example of a call-to-action phrase






8. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






9. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






10. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






11. The AdWords API is a good substitute for ________.






12. A __________ can affect the Quality Score of an entire ad group or campaign.






13. This AdWords ad serving option will show your higher performing ad more often.






14. Considering a user's IP address is not the only method Google uses to show )______________






15. Google does not consider a user's _____________ when determining whether to show your ad.






16. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






17. Your ______________does not have to be the exact same as your destination URL.






18. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






19. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






20. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






21. There are two panels in the interface. They are: _____ - Edit Panel






22. In general - including the price of a product in the ad text __________






23. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






24. If you find that a particular site doesn't convert well over time: Use the ________ tool.






25. ____________can help you keep your Quality Score high while keeping your cost low.






26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






27. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






28. Considered a superlative that would not be allowed in ad text without verification






29. To pause conversion tracking - you must click the '______' button






30. An example of a valid display URL






31. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






32. A Uniform Resource Locator (URL) is commonly known as ____






33. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






34. The daily budget does not apply to the ____________






35. Position preference works with the _______






36. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






37. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






38. Prices stated in your ad text must always be supported within _____ of your landing page.






39. To access the ______ - click on the Reports tab.






40. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






41. You can use multiple keyword matching options for ____________ in the same ad group






42. You can view billing adjustments like invalid click credits and promotional credits on the ______.






43. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






44. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






45. __________ in ad text must be supported within how many clicks






46. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






47. Google ads can be targeted to___________________






48. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






49. Using ___________ tends to give you fewer clicks but higher conversions.






50. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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