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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You do not need AdWords Editor to view a file that has been _______.
exported to CSV.
cmmon misspellings
1-2 clicks
minimum spending level
2. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
inactive for search
CreativeService
poor performing keyword
four different ways
3. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
Billing Summary page
4
plural and singular
Keyword Grouper
4. The last line of an AdWords ad is called _____
display URL
billing address and chosen currency
one ad variation per ad group
multi-point targeting
5. If you find that a particular site doesn't convert well over time: Use the ________ tool.
four different ways
business phone
one ad variation per ad group
site exclusion
6. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
nothing
pays for advertising
edit a client's billing
increase the CPC of a keyword
7. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
reactivate your account
25
Invoice Details page
30 days
8. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
1-2 clicks
30 days
query
compared to your competitors
9. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
inactive for search
identical keywords
highly specific ad groups
Inactive for search
10. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
increasing traffic
keyword report
location target
inactive for search
11. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
query
spreadsheet form
after
pop-up on the landing page
12. The daily spending limit for an AdWords campaign
dynamic variable
Account description
different keywords
Daily Budget
13. Your ______________does not have to be the exact same as your destination URL.
AdWords display URL
increase the CPC
ad copies
reactivate your account
14. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
late
include more characters
2 Lines and 12 to 18 Characters
Account-->campaign-->ad group-->ad text-->keywords
15. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
content pages
converting well
data and graphs
add those variations
16. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
Billing Summary page
0.03
interested in your product or service
increase the CPC of a keyword
17. To pause conversion tracking - you must click the '______' button
CreativeService
advertising charges
Pause Conversion Tracking
new or unused keywords
18. This business could best utilize region and city targeting: A flower company that only delivers to ________
unlimited
outrank
San Francisco
Inactive for search
19. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
Inactive for search
outrank
default language preference
posting it to your account.
20. This API Service advertisers should use to create new ads.
keyword-based advertising
multiple keyword matching options
CreativeService
measurable results
21. Site Exclusion is applied at ______ level
position preference
Google's editorial policies
Campaign
in excess
22. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
show your ad
keyword strategy
competitors
transaction label
23. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
site under contruction
overall keyword themes.
Site-Related Keywords
navigate
24. The Report Center will only save your ____ most recent reports.
overall keyword themes.
15
developer token
Best
25. Google ads can be targeted to___________________
Any location in any language worldwide
Quality Score
content pages
sexually explicit material
26. The ________ allows you to exclude sites from the Google ContentNetwork.
troubleshooting checklist
Google content network
Site Exclusion Tool
converting well
27. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
troubleshooting checklist
1-2 clicks
keyword strategy
28. You can view billing adjustments like invalid click credits and promotional credits on the ______.
delete a keyword
identical keywords
customized targeting
Invoice Details page
29. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
1000 impressions
content pages
Google's editorial policies
30. This report provides the best information about your contextually targeted campaign: _____________ Report
territory-targeted
advertise using the same keyword
maximum cost-per-click (CPC) bid
Placement Performance
31. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
The Traffic Estimator Tool
impressions received
Keyword Quality Score & CPC Bid
negative-match keyword
32. Increasing your daily budget is not a technique for _______
site exclusion
optimizing your account
Inactive for search
Data services
33. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
outstanding Balance
keyword-targeted
Quality Score
multi-point targeting
34. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
location target
Invoice Details page
Account description
VAT registration numbers
35. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
AdWords display URL
IP Address
advanced mode of ad scheduling
potential traffic
36. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
one keyword per line
cheap chocolate
low clickthrough rate (CTR)
competitors' advertisements
37. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
one text ad per ad group
outstanding Balance
Best
all countries and territories
38. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
screenscraping
converting well
Site Exclusion Tool
AdWords account
39. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
one ad variation per ad group
billing address and chosen currency
include more characters
archive
40. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
add those variations
region and city targeting
measurable results
Smart Pricing
41. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
add those variations
campaign daily budget.
AdWords account
find your ad on Google
42. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
good landing page
posting it to your account.
IP Address
43. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
nothing
different keywords
keyword-based advertising
AdWords postpay option
44. No __________ needed when using the broad-matched keyword matching option.
content publishers
edit a client's billing
punctuation
0.85
45. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
46. This AdWords ad serving option will show your higher performing ad more often.
image ads
Site Exclusion Tool
different
optimize
47. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
25
account spend
different
superlative
48. Three ways you can view your report: View data only - View graphs only - View _____
include more characters
Google content network
quick summary
data and graphs
49. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
maximum cost-per-click (CPC) bid
Any location in any language worldwide
different
50. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
re-submit
business phone
report center
Site-Related Keywords
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