Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted campaigns do not offer the ability to ________ in text ads.






2. Google does not _______ for you when specifing other langauges.






3. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






4. Approximately w________ of Internet users use Google as their primary search engine.






5. You cannot have this as a destination URL _____






6. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






7. If you have a CPC of $2 - you pay up to _______ for a click.






8. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






9. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






10. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






11. No __________ needed when using the broad-matched keyword matching option.






12. There is no ______________ that you have to spend on Google AdWords.






13. Can be created in both keyword-targeted and placement-targeted campaigns.






14. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






15. Once an ad campaign is created it should be ______________ for best results.






16. Position preference works with the _______






17. There are two panels in the interface. They are: _____ - Edit Panel






18. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






19. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






20. ROAS is an acronym for _______.






21. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






22. This business could best utilize region and city targeting: A flower company that only delivers to ________






23. Google ads can be targeted to___________________






24. On search result pages - Google determines your ad's rank based on _____






25. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






26. Google does not translate _____






27. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






28. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






29. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






30. The default setting for any new keyword is not this:________






31. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






32. This report provides the best information about your contextually targeted campaign: _____________ Report






33. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






34. When the information on a site in _________________ that relates to your ad the placement of your ads occur






35. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






36. To indicate a keyword as an exact match - ___________ should be used.






37. It regroups keywords from one ad group into more granular ad groups.






38. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






39. You can create a campaign without ___________.






40. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


41. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






42. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






43. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






44. Using ___________ tends to give you fewer clicks but higher conversions.






45. The option to select a desired position for your ad.






46. A low clickthrough rate on content pages does not always indicate that your ads are ________






47. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






48. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






49. A unique number assigned to each computer connected to the Internet.






50. To pause conversion tracking - you must click the '______' button