Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






2. The daily budget does not apply to the ____________






3. Google ads can be targeted to___________________






4. The _________ appears when a comment has been added.






5. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






6. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






7. Once an ad campaign is created it should be ______________ for best results.






8. Increasing your daily budget is not a technique for _______






9. For placement-targeted campaigns - it is possible to target only ______ of a website.






10. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






11. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






12. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






13. To indicate a keyword as an exact match - ___________ should be used.






14. Google does not translate _____






15. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






16. Google allows certain __________ or variations of words in ad tex






17. Google does not _______ for you when specifing other langauges.






18. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






19. Google _____ charge you more than your billing threshold.






20. You can use _____________for different keywords in the same ad group.






21. An advertiser should test ________ landing pages.






22. The more _______ a keyword - the more potential traffic it has.






23. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






24. The structure of an AdWords account from the top down






25. Your ad cannot be locked out of the top position based solely on ____






26. The daily spending limit for an AdWords campaign






27. _____________ can be a measure of advertising effectiveness.






28. Advertisers who have been with AdWords for _______ should optimize their accounts.






29. This API Web Service allows advertisers to change their daily budget






30. Google allows two or more of your clients to ____________ - provided they have separate accounts.






31. You can save your report within your _______ to view later.






32. Three types of conversions: Lead - ______ - Page View






33. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






34. Placement-targeted ads compete with _______ ads.






35. Three ways you can view your report: View data only - View graphs only - View _____






36. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






37. Placement-targeted campaigns do not offer the ability to ________ in text ads.






38. A campaign's language and ________ can be edited after the campaign has been created.






39. __________ in ad text must be supported within how many clicks






40. This report provides the best information about your contextually targeted campaign: _____________ Report






41. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






42. It is possible to have your mobile ad connect users to your ______






43. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






44. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






45. Your ______________does not have to be the exact same as your destination URL.






46. You cannot have this as a destination URL _____






47. The Report Center will only save your ____ most recent reports.






48. There are two panels in the interface. They are: _____ - Edit Panel






49. Keywords marked ________ can still trigger ads on content network sites.






50. Search results sites like Google ____ make up the majority of pages viewed on the Internet.







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Can you answer 50 questions in 15 minutes?


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