Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Exact match tends to give you fewer clicks but ________






2. It is possible to have your mobile ad connect users to your ______






3. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






4. Can be created in both keyword-targeted and placement-targeted campaigns.






5. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






6. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






7. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






8. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






9. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






10. If you create more than 15 reports - the system will automatically _______ the oldest reports.






11. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






12. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






13. Placement-targeted campaigns useful for advertisers who want to build ______________






14. An example of a call-to-action phrase






15. There are two panels in the interface. They are: _____ - Edit Panel






16. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






17. The default setting for any new keyword is not this:________






18. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






19. According to punctuation policy - ________ exclamation points are allowed in your ad text






20. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






21. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






22. With __________ - you can create target areas of virtually any size and shape.






23. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






24. Three types of conversions: Lead - ______ - Page View






25. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






26. An example of a valid display URL






27. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






28. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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29. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






30. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






31. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






32. The daily spending limit for an AdWords campaign






33. Google's tracking conversion tool costs _____






34. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






35. You can save your report within your _______ to view later.






36. You can view billing adjustments like invalid click credits and promotional credits on the ______.






37. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






38. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






39. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






40. Using ___________ tends to give you fewer clicks but higher conversions.






41. An advertiser should not immediately _________ with a lower CPC than value per click.






42. A unique number assigned to each computer connected to the Internet.






43. ______________ changes are allowed to an account in Google AdWords per month






44. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






45. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






46. The Keyword Tool is not useful in the creation process for a ____________






47. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






48. The My Change History tool will display changes such as ________






49. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






50. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.