Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted ads compete with _______ ads.






2. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






3. The ________ allows you to exclude sites from the Google ContentNetwork.






4. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






5. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






6. Keywords marked ________ can still trigger ads on content network sites.






7. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






8. You will not always be charged the ____________ you set for a keyword or ad group.






9. It's not best to deliver key messages ____ in your video ad






10. Prepay and postpay options depend on your ___________________






11. The daily budget does not apply to the ____________






12. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






13. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






14. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






15. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






16. You can save your report within your _______ to view later.






17. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






18. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






19. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






20. Your ads can appear on Google only _____ you've entered valid billing information.






21. The format of local business ads is not the same on _______ and the Google search network.






22. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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23. The structure of an AdWords account from the top down






24. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






25. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






26. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






27. The _________ appears when a comment has been added.






28. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






29. Each AdWords campaign has its____________






30. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






31. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






32. Three types of conversions: Lead - ______ - Page View






33. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






34. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






35. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






36. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






37. For each invoiced payment - it is possible to view your ________ broken down by campaign.






38. You can use multiple keyword matching options for ____________ in the same ad group






39. Your ______________does not have to be the exact same as your destination URL.






40. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






41. Google does not _______ for you when specifing other langauges.






42. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






43. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






44. ______________ changes are allowed to an account in Google AdWords per month






45. Before you can create a local business ad - you must first create a __________ in the Local Business Center






46. Offers Ability to edit multiple accounts at any time as a benefit.






47. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






48. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






49. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






50. ____________can help you keep your Quality Score high while keeping your cost low.