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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. _____________ can be a measure of advertising effectiveness.
cost-per-acquisition (CPA)
show your ad
Google search results
reactivate your account
2. For placement-targeted campaigns - it is possible to target only ______ of a website.
50%
AdWords display URL
region and city targeting
specific sections
3. Increasing your daily budget is not a technique for _______
unposted local changes
conversion tracking
overall keyword themes.
optimizing your account
4. The _________ appears when a comment has been added.
pushpin symbol
US$2
Static Image.
keyword-based advertising
5. Site Exclusion is applied at ______ level
location targets
Keyword Quality Score & CPC Bid
Campaign
AdWords account
6. A unique number assigned to each computer connected to the Internet.
0.85
IP Address
interested in your product or service
different keywords
7. Position preference works with the _______
50-mile radius
Budget Optimizer.
account spend
AdWords Editor
8. An example of a call-to-action phrase
30 days
Buy Here
interested in your product or service
competitors
9. This API Web Service allows advertisers to change their daily budget
25
CampaignService
local business ads
mgnifying glass icon
10. Google AdWords uses THIS to target your ads to users searching on Google
AdWords account
after
keyword-based advertising
minimum monthly amount
11. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
location targets
quick summary
optimize
recommended budget
12. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
Any location in any language worldwide
Google Domain name
specific sections
13. It is possible to target a ____________ around your business location.
in excess
My Client Center
50-mile radius
Data View
14. A unique number assigned to each computer connected to the Internet.
monthly invoicing
dynamic variable
keyword-based advertising
IP address
15. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
low clickthrough rate (CTR)
spreadsheet form
unposted local changes
account spend
16. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
placement-targeted campaign.
1000 impressions
AdWords display URL
25
17. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
sign-off
IP address
monitored and continuously modified
Smart Pricing
18. A combination of letters and/or numbers that identify your AdWords API activity.
regionally targeted ads
brand awareness.
campaign daily budget.
developer token
19. Considering a user's IP address is not the only method Google uses to show )______________
regionally targeted ads
specific sections
keyword-based advertising
Excel spreadsheet
20. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
1000 impressions
optimize
Static Image.
delete a keyword
21. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
IP Address
CreativeService
reviewed
location targets
22. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
troubleshooting checklist
default language preference
Billing Summary page
reactivate your account
23. ROAS is an acronym for _______.
Keyword Quality Score & CPC Bid
Exact match keyword
confirmation email
return on ad spend
24. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
good landing page
100 Ad Groups
charged
Budget Optimizer.
25. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
charged
multiple ad copies and keyword variations
account billing thresholds
good landing page
26. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
cost-per-acquisition (CPA)
Site-Related Keywords
Ads Diagnostic Tool
business phone
27. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
nothing
multiple ad copies and keyword variations
wait at least 24 hours
Keyword Grouper
28. There is no ______________ that you have to spend on Google AdWords.
user's IP address
until more clicks accrue
quick summary
minimum monthly amount
29. The ______________ provides the best possibility for high numbers of ad impressions
outstanding Balance
reactivate your account
Broad match keyword matching option
minimum monthly amount
30. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
plural and singular
cost-per-acquisition (CPA)
pop-up on the landing page
Best
31. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
specific sections
Site-Related Keywords
spreadsheet form
image ads
32. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
punctuation
AdWords postpay option
optimize
cmmon misspellings
33. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
re-submit
Daily budget adjustments.
30 days
until more clicks accrue
34. A __________ can affect the Quality Score of an entire ad group or campaign.
data and graphs
Smart Pricing
not available
poor performing keyword
35. A Uniform Resource Locator (URL) is commonly known as ____
Web address
native language
reviewed
posting it to your account.
36. Can be created in both keyword-targeted and placement-targeted campaigns.
Data services
create a new campaign
wait at least 24 hours
image ads
37. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
navigate
The Traffic Estimator Tool
not profitable
return on ad spend
38. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
exported to CSV.
all countries and territories
edit a client's billing
optimize
39. A low clickthrough rate on content pages does not always indicate that your ads are ________
not profitable
sexually explicit material
pop-up on the landing page
user's IP address
40. The last line of an AdWords ad is called _____
AdWords display URL
Google search results
location targets
display URL
41. The format of local business ads is not the same on _______ and the Google search network.
outrank
Google Maps
regionally targeted ads
Web address
42. This report provides the best information about your contextually targeted campaign: _____________ Report
cheap chocolate
Google content network
punctuation
Placement Performance
43. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
account spend
interested in your product or service
four different ways
wait at least 24 hours
44. Placement-targeted ads compete with _______ ads.
Data View
keyword-targeted
optimizing your account
Google Maps
45. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
cmmon misspellings
Google content network
billing address and chosen currency
46. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
0.85
higher conversions.
add those variations
conversion tracking
47. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
Placement Performance
keyword report
highly relevant
converting well
48. Your ______________does not have to be the exact same as your destination URL.
entire AdWords account
AdWords display URL
25
Site-Related Keywords
49. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
site under contruction
general
Any location in any language worldwide
Excel spreadsheet
50. To indicate a keyword as an exact match - ___________ should be used.
business phone
Brackets [ ]
most relevant
Irish VAT rate