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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
25
most relevant
50%
AdWords account
2. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
recommended budget
converting well
outrank
The Traffic Estimator Tool
3. The AdWords API is a good substitute for ________.
pushpin symbol
screenscraping
placement-targeted campaign.
minimum monthly amount
4. An advertiser should test ________ landing pages.
different
potential traffic
0.03
negative-match keyword
5. To indicate a keyword as an exact match - ___________ should be used.
Brackets [ ]
smart pricing
Account-->campaign-->ad group-->ad text-->keywords
superlative
6. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
CreativeService
sales or conversions
own daily budget.
ad text
7. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
the European Union - not including Ireland
compared to your competitors
specific sections
My Client Center
8. The ________ allows you to exclude sites from the Google ContentNetwork.
VAT registration numbers
location targets
Site Exclusion Tool
re-submit
9. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
12
Excel spreadsheet
increase the CPC of a keyword
customized targeting
10. __________ in ad text must be supported within how many clicks
Free offers
in excess
Exact match keyword
online marketing agency with multiple clients
11. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
highly relevant
do not
negative-match keyword
improves conversion rate
12. For placement-targeted campaigns - it is possible to target only ______ of a website.
delete a keyword
ZERO - 0
position preference
specific sections
13. ____________ do not have the ability to show on the Google content network.
include more characters
local business ads
US$2
Data services
14. Advertisers cannot ______ between prepay and postpay at any time.
4
entire AdWords account
switch
Daily budget adjustments.
15. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
Any location in any language worldwide
return on ad spend
identical keywords
16. Each AdWords campaign has its____________
Account description
own daily budget.
placement-targeted campaign.
not profitable
17. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
find your ad on Google
ad copies
0.03
one text ad per ad group
18. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
reactivate your account
poor performing keyword
one keyword per line
new or unused keywords
19. For keywords that provide a strong ROI - you should ______.
interested in your product or service
compared to your competitors
increase the CPC
Web address
20. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
content publishers
most relevant
Keyword Quality Score & CPC Bid
My Change History tool
21. Increasing your daily budget is not a technique for _______
include more characters
optimizing your account
VAT registration numbers
different keywords
22. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
Google Domain name
identical keywords
negative-match keyword
Pay-Per-Call
23. Considered a superlative that would not be allowed in ad text without verification
Best
multiple keyword matching options
Account description
all countries and territories
24. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
punctuation
0.03
the European Union - not including Ireland
4
25. A unique number assigned to each computer connected to the Internet.
new or unused keywords
IP address
directly relate
content publishers
26. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
all countries and territories
Sign Up
1 -000 operations
query
27. You cannot have this as a destination URL _____
Broad match keyword matching option
increasing traffic
site under contruction
IP Address
28. No __________ needed when using the broad-matched keyword matching option.
user's IP address
dynamic variable
impressions received
punctuation
29. Approximately w________ of Internet users use Google as their primary search engine.
50%
default language preference
monitored and continuously modified
pushpin symbol
30. A unique number assigned to each computer connected to the Internet.
smart pricing
ZERO - 0
image ads
IP Address
31. The ______________ provides the best possibility for high numbers of ad impressions
Broad match keyword matching option
advertise using the same keyword
reviewed
Buy Here
32. ____________can help you keep your Quality Score high while keeping your cost low.
ZERO - 0
region and city targeting
Google content network
account spend
33. A combination of letters and/or numbers that identify your AdWords API activity.
keyword strategy
developer token
Daily budget adjustments.
navigate
34. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
pushpin symbol
one ad variation per ad group
The Traffic Estimator Tool
Keyword Quality Score & CPC Bid
35. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
My Client Center
multiple keyword matching options
Billing Summary page
sales or conversions
36. Prepay and postpay options depend on your ___________________
Data View
billing address and chosen currency
most relevant
pushpin symbol
37. The format of local business ads is not the same on _______ and the Google search network.
transaction label
compared to your competitors
Google Maps
Data services
38. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
one text ad per ad group
check
Google search results
ZERO - 0
39. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
one keyword per line
Budget Optimizer.
multiple keyword matching options
1000 impressions
40. An advertiser should not always _______ with a positive profit margin.
in excess
switch
increase the CPC of a keyword
sign-off
41. Google does not _______ for you when specifing other langauges.
Daily Budget
account spend
switch
translate ad text
42. Placement-targeted campaigns useful for advertisers who want to build ______________
3 months
Google Maps
brand awareness.
navigate
43. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
Exact match keyword
wait at least 24 hours
regionally targeted ads
own daily budget.
44. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
display URL
12
AdWords Standard Edition
optimize
45. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
territory-targeted
low clickthrough rate (CTR)
Placement Performance
interested in your product or service
46. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
add those variations
Google Maps
Data View
increase the CPC of a keyword
47. The Report Center will only save your ____ most recent reports.
create a new campaign
15
good landing page
interested in your product or service
48. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
49. The My Change History tool displays changes you've made to your account in the last ___________.
outrank
punctuation
Best
3 months
50. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
multiple ad copies and keyword variations
outstanding Balance
placement-targeted campaign.
increasing traffic