Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Keywords marked ________ can still trigger ads on content network sites.






2. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






3. This AdWords ad serving option will show your higher performing ad more often.






4. EHowand The Guardian are examples of ______.






5. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






6. Affected by the VAT tax






7. A low clickthrough rate on content pages does not always indicate that your ads are ________






8. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






9. There is no ______________ that you have to spend on Google AdWords.






10. A unique number assigned to each computer connected to the Internet.






11. Google does not consider a user's _____________ when determining whether to show your ad.






12. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






13. Google AdWords uses THIS to target your ads to users searching on Google






14. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






15. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






16. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






17. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






18. Placement-targeted campaigns do not offer the ability to ________ in text ads.






19. When a file is shared: ________ will be marked in purple.






20. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






21. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






22. Approximately w________ of Internet users use Google as their primary search engine.






23. _____________ can be a measure of advertising effectiveness.






24. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






25. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






26. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






27. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






28. Prepay and postpay options depend on your ___________________






29. Google allows certain __________ or variations of words in ad tex






30. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






31. ______________ changes are allowed to an account in Google AdWords per month






32. The _________ appears when a comment has been added.






33. Google does not _______ for you when specifing other langauges.






34. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






35. When the information on a site in _________________ that relates to your ad the placement of your ads occur






36. You will not always be charged the ____________ you set for a keyword or ad group.






37. This business could best utilize region and city targeting: A flower company that only delivers to ________






38. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






39. An effective strategy for creating contextually targeted campaigns: Create ____________






40. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






41. A __________ can affect the Quality Score of an entire ad group or campaign.






42. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






43. The format of local business ads is not the same on _______ and the Google search network.






44. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






45. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






46. The daily spending limit for an AdWords campaign






47. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






48. The My Change History tool displays changes you've made to your account in the last ___________.






49. The best next step in the client start-up process: Client approval and ______






50. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.