Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google ads can be targeted to___________________






2. On search result pages - Google determines your ad's rank based on _____






3. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






4. Updating the individual bids on 1 -000 keywords would equate to ________






5. The last line of an AdWords ad is called _____






6. The API operations quota is determined by: The total ______ & the nubmer of clients managed






7. The default setting for any new keyword is not this:________






8. In general - including the price of a product in the ad text __________






9. There are two panels in the interface. They are: _____ - Edit Panel






10. An advertiser should not always _______ with a positive profit margin.






11. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






12. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






13. When a user _____________ you have included in your campaign your ads appear on Google.






14. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






15. The Report Center will only save your ____ most recent reports.






16. The ________ allows you to exclude sites from the Google ContentNetwork.






17. EHowand The Guardian are examples of ______.






18. The ______________ provides the best possibility for high numbers of ad impressions






19. Using ___________ tends to give you fewer clicks but higher conversions.






20. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






21. The more _______ a keyword - the more potential traffic it has.






22. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






23. This API Service advertisers should use to create new ads.






24. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






25. The 'Other' _________ does not allow you to track how many pages a user has viewed.






26. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






27. An advertiser should test ________ landing pages.






28. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






29. According to punctuation policy - ________ exclamation points are allowed in your ad text






30. There is no ______________ that you have to spend on Google AdWords.






31. Google's tracking conversion tool costs _____






32. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


33. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






34. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






35. An advertiser should not immediately _________ with a lower CPC than value per click.






36. ____________ do not have the ability to show on the Google content network.






37. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






38. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






39. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






40. The daily spending limit for an AdWords campaign






41. No __________ needed when using the broad-matched keyword matching option.






42. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






43. Keywords marked ________ can still trigger ads on content network sites.






44. Affected by the VAT tax






45. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






46. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






47. This API Web Service allows advertisers to change their daily budget






48. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






49. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






50. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.