Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






2. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






3. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






4. Google AdWords uses THIS to target your ads to users searching on Google






5. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






6. The API operations quota is determined by: The total ______ & the nubmer of clients managed






7. Site Exclusion is applied at ______ level






8. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






9. On search result pages - Google determines your ad's rank based on _____






10. Google allows certain __________ or variations of words in ad tex






11. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






12. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






13. This business could best utilize region and city targeting: A flower company that only delivers to ________






14. Prices stated in your ad text must always be supported within _____ of your landing page.






15. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






16. The ______________ provides the best possibility for high numbers of ad impressions






17. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






18. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






19. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






20. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






21. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






22. This API Service advertisers should use to create new ads.






23. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






24. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






25. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






26. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






27. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






28. The last line of an AdWords ad is called _____






29. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






30. AdWords may generate traffic _______ of your daily budget.






31. A unique number assigned to each computer connected to the Internet.






32. Your ad cannot be locked out of the top position based solely on ____






33. When a file is shared: ________ will be marked in purple.






34. Three ways you can view your report: View data only - View graphs only - View _____






35. You can create a campaign without ___________.






36. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






37. To access the ______ - click on the Reports tab.






38. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






39. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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40. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






41. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






42. Keywords marked ________ can still trigger ads on content network sites.






43. For placement-targeted campaigns - it is possible to target only ______ of a website.






44. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






45. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






46. A Uniform Resource Locator (URL) is commonly known as ____






47. The structure of an AdWords account from the top down






48. Creating ____________ allows you to create ads that most accurately promote what you're selling






49. Placement-targeted campaigns useful for advertisers who want to build ______________






50. EHowand The Guardian are examples of ______.