Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






2. ___________ is ideal for advertisers who want more control over their account.






3. It's not best to deliver key messages ____ in your video ad






4. Google's tracking conversion tool costs _____






5. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






6. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






7. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






8. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






9. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






10. Google does not _______ for you when specifing other langauges.






11. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






12. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






13. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






14. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






15. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






16. The ______________ provides the best possibility for high numbers of ad impressions






17. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






18. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






19. You can use _____________for different keywords in the same ad group.






20. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






21. __________ in ad text must be supported within how many clicks






22. With __________ - you can create target areas of virtually any size and shape.






23. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






24. Exact match tends to give you fewer clicks but ________






25. Using ___________ tends to give you fewer clicks but higher conversions.






26. You cannot have this as a destination URL _____






27. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






28. You will not always be charged the ____________ you set for a keyword or ad group.






29. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






30. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






31. EHowand The Guardian are examples of ______.






32. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






33. The best next step in the client start-up process: Client approval and ______






34. Placement-targeted campaigns useful for advertisers who want to build ______________






35. This business could best utilize region and city targeting: A flower company that only delivers to ________






36. The option to select a desired position for your ad.






37. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






38. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






39. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






40. The _______________ allows you to automatically raise or lower your bids during certain time periods.






41. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






42. Keywords marked ________ can still trigger ads on content network sites.






43. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






44. The most effective AdWords ad headlines ____________ to the keywords being searched.






45. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






46. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






47. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






48. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






49. The 'Other' _________ does not allow you to track how many pages a user has viewed.






50. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.







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