Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






2. To access the ______ - click on the Reports tab.






3. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






4. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






5. A campaign's language and ________ can be edited after the campaign has been created.






6. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






7. There are two panels in the interface. They are: _____ - Edit Panel






8. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






9. Google does not _______ for you when specifing other langauges.






10. A __________ can affect the Quality Score of an entire ad group or campaign.






11. An example of a call-to-action phrase






12. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






13. You can save your report within your _______ to view later.






14. Advertisers cannot ______ between prepay and postpay at any time.






15. To pause conversion tracking - you must click the '______' button






16. It is possible to have your mobile ad connect users to your ______






17. Using ___________ tends to give you fewer clicks but higher conversions.






18. You can create a campaign without ___________.






19. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






20. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






21. Site Exclusion is applied at ______ level






22. When the information on a site in _________________ that relates to your ad the placement of your ads occur






23. Google _____ charge you more than your billing threshold.






24. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






25. It is possible to target a ____________ around your business location.






26. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






27. Each AdWords campaign has its____________






28. You cannot have this as a destination URL _____






29. The format of local business ads is not the same on _______ and the Google search network.






30. The ______________ provides the best possibility for high numbers of ad impressions






31. An effective strategy for creating contextually targeted campaigns: Create ____________






32. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






33. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






34. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






35. The most effective AdWords ad headlines ____________ to the keywords being searched.






36. Prices stated in your ad text must always be supported within _____ of your landing page.






37. The best next step in the client start-up process: Client approval and ______






38. Creating ____________ allows you to create ads that most accurately promote what you're selling






39. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






40. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






41. The Keyword Tool is not useful in the creation process for a ____________






42. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






43. The default setting for any new keyword is not this:________






44. When a file is shared: ________ will be marked in purple.






45. The 'Other' _________ does not allow you to track how many pages a user has viewed.






46. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






47. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






49. When a user _____________ you have included in your campaign your ads appear on Google.






50. ____________can help you keep your Quality Score high while keeping your cost low.