Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






2. A Uniform Resource Locator (URL) is commonly known as ____






3. An advertiser should test ________ landing pages.






4. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






5. Google does not _______ for you when specifing other langauges.






6. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






7. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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8. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






9. When a file is shared: ________ will be marked in purple.






10. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






11. The pricing model for mobile ads is either pay-per-click or ______.






12. A combination of letters and/or numbers that identify your AdWords API activity.






13. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






14. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






15. A unique number assigned to each computer connected to the Internet.






16. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






17. An example of a call-to-action phrase






18. It is possible to target a ____________ around your business location.






19. Prepay and postpay options depend on your ___________________






20. The Ads Diagnostic Tool can be accessed in ____ places in your account.






21. Three ways you can view your report: View data only - View graphs only - View _____






22. Placement-targeted ads compete with _______ ads.






23. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






24. This API Service advertisers should use to create new ads.






25. Google AdWords uses THIS to target your ads to users searching on Google






26. If you create more than 15 reports - the system will automatically _______ the oldest reports.






27. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






28. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






29. An example of a valid display URL






30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






31. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






32. Three types of conversions: Lead - ______ - Page View






33. The best next step in the client start-up process: Client approval and ______






34. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






35. Exact match tends to give you fewer clicks but ________






36. Updating the individual bids on 1 -000 keywords would equate to ________






37. ______________ changes are allowed to an account in Google AdWords per month






38. The daily budget does not apply to the ____________






39. A campaign's language and ________ can be edited after the campaign has been created.






40. If you have a CPC of $2 - you pay up to _______ for a click.






41. The _________ appears when a comment has been added.






42. For keywords that provide a strong ROI - you should ______.






43. An advertiser should not always _______ with a positive profit margin.






44. To access the ______ - click on the Reports tab.






45. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






46. Using ___________ tends to give you fewer clicks but higher conversions.






47. The most effective AdWords ad headlines ____________ to the keywords being searched.






48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






49. You can view billing adjustments like invalid click credits and promotional credits on the ______.






50. Placement-targeted campaigns useful for advertisers who want to build ______________






Can you answer 50 questions in 15 minutes?



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