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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google allows two or more of your clients to ____________ - provided they have separate accounts.
expanded matches
advertise using the same keyword
AdWords Standard Edition
pop-up on the landing page
2. It is possible to target a ____________ around your business location.
reviewed
increasing traffic
AdWords Standard Edition
50-mile radius
3. Considering a user's IP address is not the only method Google uses to show )______________
multi-point targeting
Sign Up
archive
regionally targeted ads
4. Google does not _______ for you when specifing other langauges.
check
translate ad text
site exclusion
brand awareness.
5. This API Service advertisers should use to create new ads.
local business ads
sales or conversions
show your ad
CreativeService
6. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
12
wait at least 24 hours
data and graphs
confirmation email
7. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
Inactive for search
charged
AdWords account
recommended budget
8. The My Change History tool will display changes such as ________
content publishers
Daily budget adjustments.
Placement Performance
www.gmail.com
9. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
increase the CPC of a keyword
30 days
Ads Diagnostic Tool
Pay-Per-Call
10. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
site under contruction
Quality Score
most relevant
inactive for search
11. An example of a valid display URL
navigate
late
plural and singular
www.gmail.com
12. A campaign's language and ________ can be edited after the campaign has been created.
AdWords Editor
Google Domain name
Daily budget adjustments.
location targets
13. Google's tracking conversion tool costs _____
nothing
find your ad on Google
Any location in any language worldwide
IP Address
14. Google does not consider a user's _____________ when determining whether to show your ad.
previous purchasing history
50%
default language preference
mgnifying glass icon
15. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
16. An advertiser should not always _______ with a positive profit margin.
Buy Here
increase the CPC of a keyword
increase the CPC
optimize
17. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
www.gmail.com
add those variations
Brackets [ ]
unposted local changes
18. Direct debit is ________ to all advertisers around the world.
check
Account description
poor performing keyword
not available
19. It's not best to deliver key messages ____ in your video ad
late
after
do not
pays for advertising
20. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
low clickthrough rate (CTR)
negative-match keyword
in excess
advertise using the same keyword
21. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Site-Related Keywords
San Francisco
Smart Pricing
return on ad spend
22. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
do not
identical keywords
IP Address
automatically formats
23. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
directly relate
minimum spending level
account billing thresholds
converting well
24. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
Keyword Quality Score & CPC Bid
www.gmail.com
AdWords account
25
25. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
site under contruction
AdWords account
interested in your product or service
show your ad
26. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
expanded matches
potential traffic
AdWords display URL
Invoice Details page
27. Creating ____________ allows you to create ads that most accurately promote what you're selling
Smart Pricing
ZERO - 0
phrase match.
highly specific ad groups
28. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
account spend
keyword strategy
Static Image.
maximum cost-per-click (CPC) bid
29. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
transaction label
multiple ad copies and keyword variations
Keyword Quality Score & CPC Bid
30. There are two panels in the interface. They are: _____ - Edit Panel
Data View
previous purchasing history
regionally targeted ads
0.85
31. Increasing your daily budget is not a technique for _______
the European Union - not including Ireland
1000 impressions
optimizing your account
www.gmail.com
32. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
general
Budget Optimizer.
monthly invoicing
33. Your ads can appear on Google only _____ you've entered valid billing information.
content publishers
territory-targeted
Smart Pricing
after
34. The most effective AdWords ad headlines ____________ to the keywords being searched.
Data services
automatically formats
pushpin symbol
directly relate
35. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
all countries and territories
maximum cost-per-click (CPC) bid
competitors' advertisements
ad text
36. The _________ appears when a comment has been added.
competitors
pushpin symbol
monthly invoicing
confirmation email
37. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
find your ad on Google
placement-targeted campaign.
the same as before
good landing page
38. The last line of an AdWords ad is called _____
customized targeting
display URL
Google search results
online marketing agency with multiple clients
39. A Uniform Resource Locator (URL) is commonly known as ____
Web address
Smart Pricing
account billing thresholds
pays for advertising
40. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
competitors' advertisements
The Traffic Estimator Tool
AdWords postpay option
data and graphs
41. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
position preference
keyword-based advertising
ad copies
sales or conversions
42. To access the AdWords API - advertisers must have a ________ account.
archive
display URL
may
My Client Center
43. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
increase the CPC
plural and singular
Inactive for search
interested in your product or service
44. Once an ad campaign is created it should be ______________ for best results.
location targets
Site-Related Keywords
billing address and chosen currency
monitored and continuously modified
45. For each invoiced payment - it is possible to view your ________ broken down by campaign.
advertising charges
AdWords account
Account-->campaign-->ad group-->ad text-->keywords
VAT registration numbers
46. Before you can create a local business ad - you must first create a __________ in the Local Business Center
competitors' advertisements
interested in your product or service
local business listing
the European Union - not including Ireland
47. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
keyword report
spreadsheet form
sign-off
cheap chocolate
48. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
IP Address
re-submit
San Francisco
Billing Summary page
49. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Data View
Inactive for search
multi-point targeting
include more characters
50. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
50-mile radius
content pages
transaction label
sign-off