Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. There is no ______________ that you have to spend on Google AdWords.






2. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






3. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






4. An example of a valid display URL






5. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






6. Direct debit is ________ to all advertisers around the world.






7. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






8. If you find that a particular site doesn't convert well over time: Use the ________ tool.






9. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






10. The pricing model for mobile ads is either pay-per-click or ______.






11. Advertisers cannot ______ between prepay and postpay at any time.






12. This API Web Service allows advertisers to change their daily budget






13. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






15. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






16. Increasing your daily budget is not a technique for _______






17. You can use _____________for different keywords in the same ad group.






18. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






19. If you have a CPC of $2 - you pay up to _______ for a click.






20. You can create a campaign without ___________.






21. The option to select a desired position for your ad.






22. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






23. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






24. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






25. The default setting for any new keyword is not this:________






26. Google _____ charge you more than your billing threshold.






27. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






28. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






29. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






30. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






31. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






32. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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33. An advertiser should test ________ landing pages.






34. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






35. An effective strategy for creating contextually targeted campaigns: Create ____________






36. An advertiser should not immediately _________ with a lower CPC than value per click.






37. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






38. Affected by the VAT tax






39. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






40. It is possible to target a ____________ around your business location.






41. The Keyword Tool is not useful in the creation process for a ____________






42. Placement-targeted campaigns do not offer the ability to ________ in text ads.






43. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






44. Site Exclusion is applied at ______ level






45. Using ___________ tends to give you fewer clicks but higher conversions.






46. The format of local business ads is not the same on _______ and the Google search network.






47. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






48. The last line of an AdWords ad is called _____






49. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






50. ____________ do not have the ability to show on the Google content network.