Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The last line of an AdWords ad is called _____






2. It is possible to target a ____________ around your business location.






3. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






4. The Ads Diagnostic Tool can be accessed in ____ places in your account.






5. The structure of an AdWords account from the top down






6. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






7. The format of local business ads is not the same on _______ and the Google search network.






8. You can use multiple keyword matching options for ____________ in the same ad group






9. You can create a campaign without ___________.






10. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






11. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






12. For each invoiced payment - it is possible to view your ________ broken down by campaign.






13. Direct debit is ________ to all advertisers around the world.






14. Affected by the VAT tax






15. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






16. Google's tracking conversion tool costs _____






17. Advertisers should not use only __________ in order to maintain consistency.






18. ___________ is ideal for advertisers who want more control over their account.






19. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


20. This report provides the best information about your contextually targeted campaign: _____________ Report






21. This API Service advertisers should use to create new ads.






22. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






23. Using ___________ tends to give you fewer clicks but higher conversions.






24. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






25. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






26. To indicate a keyword as an exact match - ___________ should be used.






27. The Report Center will only save your ____ most recent reports.






28. Can be created in both keyword-targeted and placement-targeted campaigns.






29. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






30. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






31. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






32. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






33. The My Change History tool displays changes you've made to your account in the last ___________.






34. The My Change History tool will display changes such as ________






35. Google does not _______ for you when specifing other langauges.






36. It's not best to deliver key messages ____ in your video ad






37. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






38. _____________ can be a measure of advertising effectiveness.






39. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






40. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






41. ______________ changes are allowed to an account in Google AdWords per month






42. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






43. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






44. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






45. This API Web Service allows advertisers to change their daily budget






46. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






47. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






49. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






50. To access the ______ - click on the Reports tab.