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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google's tracking conversion tool costs _____
keyword-targeted
Account-->campaign-->ad group-->ad text-->keywords
nothing
CampaignService
2. To indicate a keyword as an exact match - ___________ should be used.
do not
content pages
regionally targeted ads
Brackets [ ]
3. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
do not
minimum monthly amount
Daily budget adjustments.
data and graphs
4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
Irish VAT rate
overall keyword themes.
interested in your product or service
ZERO - 0
5. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
direct debit
most relevant
the European Union - not including Ireland
territory-targeted
6. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
site under contruction
Inactive for search
AdWords Standard Edition
may
7. You can create a campaign without ___________.
posting it to your account.
new or unused keywords
advanced mode of ad scheduling
CreativeService
8. A campaign's language and ________ can be edited after the campaign has been created.
Static Image.
local business ads
location targets
100 Ad Groups
9. Placement-targeted campaigns useful for advertisers who want to build ______________
advanced mode of ad scheduling
15
until more clicks accrue
brand awareness.
10. The _______________ allows you to automatically raise or lower your bids during certain time periods.
higher conversions.
US$2
ad text
advanced mode of ad scheduling
11. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
the same as before
re-submit
online marketing agency with multiple clients
highly relevant
12. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
navigate
Broad match keyword matching option
Google Maps
display URL
13. Google allows certain __________ or variations of words in ad tex
expanded matches
potential traffic
The Traffic Estimator Tool
cmmon misspellings
14. ROAS is an acronym for _______.
return on ad spend
keyword-targeted
troubleshooting checklist
increase the CPC
15. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
site under contruction
optimizing your account
cheap chocolate
region and city targeting
16. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
smart pricing
Free offers
do not
below
17. If you create more than 15 reports - the system will automatically _______ the oldest reports.
outrank
below
archive
12
18. If you find that a particular site doesn't convert well over time: Use the ________ tool.
quick summary
spreadsheet form
identical keywords
site exclusion
19. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
many years
automatically formats
the same as before
multiple ad copies and keyword variations
20. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
online marketing agency with multiple clients
monthly invoicing
site under contruction
100 Ad Groups
21. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
advertise using the same keyword
2 Lines and 12 to 18 Characters
Google content network
cmmon misspellings
22. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
Daily Budget
ad position
mgnifying glass icon
include more characters
23. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
compared to your competitors
searches using a keyword
entire AdWords account
default language preference
24. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
cheap chocolate
spreadsheet form
pop-up on the landing page
highly specific ad groups
25. Your ad cannot be locked out of the top position based solely on ____
interested in your product or service
after
price
30 days
26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Google search results
Account description
Smart Pricing
customized targeting
27. Considering a user's IP address is not the only method Google uses to show )______________
minimum monthly amount
regionally targeted ads
optimizing your account
30 days
28. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
one ad variation per ad group
ad position
advertising charges
measurable results
29. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
low clickthrough rate (CTR)
Google's editorial policies
user's IP address
30 days
30. For each invoiced payment - it is possible to view your ________ broken down by campaign.
Google Maps
Any location in any language worldwide
advertising charges
highly relevant
31. If you have a CPC of $2 - you pay up to _______ for a click.
one keyword per line
late
4
US$2
32. ___________ is ideal for advertisers who want more control over their account.
AdWords Standard Edition
translate ad text
Google content network
customized targeting
33. Your ads can appear on Google only _____ you've entered valid billing information.
after
Quality Score
switch
www.gmail.com
34. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
do not
recommended budget
low clickthrough rate (CTR)
Brackets [ ]
35. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
inactive for search
online marketing agency with multiple clients
return on ad spend
100 Ad Groups
36. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
confirmation email
monthly invoicing
www.gmail.com
impressions received
37. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
1 -000 operations
wait at least 24 hours
campaign daily budget.
38. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
automatically formats
content publishers
translate ad text
outstanding Balance
39. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
monitored and continuously modified
recommended budget
improves conversion rate
pushpin symbol
40. To pause conversion tracking - you must click the '______' button
spreadsheet form
measurable results
add those variations
Pause Conversion Tracking
41. On search result pages - Google determines your ad's rank based on _____
Keyword Grouper
Keyword Quality Score & CPC Bid
converting well
optimize
42. This API Service advertisers should use to create new ads.
may
CreativeService
AdWords Standard Edition
IP address
43. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
ad position
territory-targeted
spreadsheet form
confirmation email
44. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
Data services
many years
expanded matches
minimum spending level
45. In general - including the price of a product in the ad text __________
keyword strategy
Account-->campaign-->ad group-->ad text-->keywords
multi-point targeting
improves conversion rate
46. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
reviewed
unposted local changes
cheap chocolate
The Traffic Estimator Tool
47. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
poor performing keyword
Best
Any location in any language worldwide
native language
48. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
Billing Summary page
the same as before
US$2
in excess
49. __________ in ad text must be supported within how many clicks
Free offers
default language preference
sign-off
the same as before
50. Keywords marked ________ can still trigger ads on content network sites.
inactive for search
improves conversion rate
add those variations
not profitable