Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






2. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






3. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






4. ______________ changes are allowed to an account in Google AdWords per month






5. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






6. The pricing model for mobile ads is either pay-per-click or ______.






7. According to punctuation policy - ________ exclamation points are allowed in your ad text






8. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






9. It regroups keywords from one ad group into more granular ad groups.






10. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






11. Advertisers cannot ______ between prepay and postpay at any time.






12. A __________ can affect the Quality Score of an entire ad group or campaign.






13. There are two panels in the interface. They are: _____ - Edit Panel






14. An example of a valid display URL






15. This report provides the best information about your contextually targeted campaign: _____________ Report






16. It is possible to have your mobile ad connect users to your ______






17. Approximately w________ of Internet users use Google as their primary search engine.






18. Considering a user's IP address is not the only method Google uses to show )______________






19. The _________ appears when a comment has been added.






20. Your ad cannot be locked out of the top position based solely on ____






21. ROAS is an acronym for _______.






22. Direct debit is ________ to all advertisers around the world.






23. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






24. You can view billing adjustments like invalid click credits and promotional credits on the ______.






25. Three ways you can view your report: View data only - View graphs only - View _____






26. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






27. Can be created in both keyword-targeted and placement-targeted campaigns.






28. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






29. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






30. An effective strategy for creating contextually targeted campaigns: Create ____________






31. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






32. Keywords marked ________ can still trigger ads on content network sites.






33. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






34. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






35. In general - including the price of a product in the ad text __________






36. The structure of an AdWords account from the top down






37. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






38. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






39. To pause conversion tracking - you must click the '______' button






40. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






41. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






42. When a user _____________ you have included in your campaign your ads appear on Google.






43. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






44. ____________ do not have the ability to show on the Google content network.






45. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






46. Placement-targeted ads compete with _______ ads.






47. Updating the individual bids on 1 -000 keywords would equate to ________






48. Your ______________does not have to be the exact same as your destination URL.






49. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






50. The API operations quota is determined by: The total ______ & the nubmer of clients managed