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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AdWords may generate traffic _______ of your daily budget.
minimum monthly amount
Buy Here
identical keywords
in excess
2. When the information on a site in _________________ that relates to your ad the placement of your ads occur
most relevant
Google content network
plural and singular
Free offers
3. To access the ______ - click on the Reports tab.
report center
Quality Score
Daily Budget
highly relevant
4. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
the same as before
Smart Pricing
Free offers
region and city targeting
5. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
1000 impressions
30 days
Any location in any language worldwide
ZERO - 0
6. ____________ do not have the ability to show on the Google content network.
many years
3 months
San Francisco
local business ads
7. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
Daily budget adjustments.
account spend
do not
2
8. Updating the individual bids on 1 -000 keywords would equate to ________
1 -000 operations
nothing
delete a keyword
1-2 clicks
9. Considered a superlative that would not be allowed in ad text without verification
Best
general
inactive for search
direct debit
10. The Keyword Tool is not useful in the creation process for a ____________
placement-targeted campaign.
location target
sales or conversions
IP address
11. You do not need AdWords Editor to view a file that has been _______.
Sign Up
100 Ad Groups
exported to CSV.
Excel spreadsheet
12. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
multi-point targeting
monitored and continuously modified
Quality Score
measurable results
13. Google allows two or more of your clients to ____________ - provided they have separate accounts.
Invoice Details page
advertise using the same keyword
My Client Center
charged
14. To pause conversion tracking - you must click the '______' button
Pause Conversion Tracking
four different ways
price
navigate
15. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
keyword report
ad copies
increase the CPC of a keyword
0.85
16. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
ad text
Brackets [ ]
report center
four different ways
17. The ______________ provides the best possibility for high numbers of ad impressions
outrank
Broad match keyword matching option
screenscraping
Web address
18. Once an ad campaign is created it should be ______________ for best results.
query
do not
monitored and continuously modified
Keyword Grouper
19. Increasing your daily budget is not a technique for _______
Quality Score
region and city targeting
new or unused keywords
optimizing your account
20. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
may
position preference
location target
CreativeService
21. It is possible to have your mobile ad connect users to your ______
many years
interested in your product or service
My Change History tool
business phone
22. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
Pay-Per-Call
the European Union - not including Ireland
most relevant
all countries and territories
23. Advertisers cannot ______ between prepay and postpay at any time.
edit a client's billing
One
multiple keyword matching options
switch
24. It's not best to deliver key messages ____ in your video ad
late
check
account billing thresholds
multiple ad copies and keyword variations
25. The API operations quota is determined by: The total ______ & the nubmer of clients managed
outstanding Balance
do not
account spend
negative-match keyword
26. ___________ is ideal for advertisers who want more control over their account.
identical keywords
AdWords Standard Edition
all countries and territories
1-2 clicks
27. Creating ____________ allows you to create ads that most accurately promote what you're selling
1 -000 operations
15
highly specific ad groups
highly relevant
28. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
highly relevant
below
account billing thresholds
measurable results
29. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
monthly invoicing
50-mile radius
Account-->campaign-->ad group-->ad text-->keywords
sign-off
30. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
most relevant
Any location in any language worldwide
punctuation
account billing thresholds
31. Google ads can be targeted to___________________
Any location in any language worldwide
do not
potential traffic
AdWords display URL
32. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
the same as before
Best
100 Ad Groups
price
33. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
find your ad on Google
wait at least 24 hours
smart pricing
25
34. Three types of conversions: Lead - ______ - Page View
1 -000 operations
Sign Up
dynamic variable
price
35. EHowand The Guardian are examples of ______.
competitors' advertisements
content publishers
nothing
site under contruction
36. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
advertise using the same keyword
conversion tracking
specific sections
optimize
37. A __________ can affect the Quality Score of an entire ad group or campaign.
account billing thresholds
poor performing keyword
native language
troubleshooting checklist
38. Your ______________does not have to be the exact same as your destination URL.
US$2
add those variations
AdWords display URL
phrase match.
39. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
Campaign
Brackets [ ]
Irish VAT rate
minimum spending level
40. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
specific sections
Sign Up
display URL
confirmation email
41. Each AdWords campaign has its____________
1 -000 operations
Web address
own daily budget.
nothing
42. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
may
Keyword Grouper
smart pricing
ad text
43. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
measurable results
advanced mode of ad scheduling
good landing page
expanded matches
44. Direct debit is ________ to all advertisers around the world.
ad text
customized targeting
Keyword Quality Score & CPC Bid
not available
45. When a user _____________ you have included in your campaign your ads appear on Google.
superlative
Invoice Details page
IP address
searches using a keyword
46. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
San Francisco
archive
0.03
create a new campaign
47. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
Google Domain name
query
own daily budget.
keyword-targeted
48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
IP address
new or unused keywords
one text ad per ad group
50%
49. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
outstanding Balance
AdWords account
highly relevant
50. The pricing model for mobile ads is either pay-per-click or ______.
Pay-Per-Call
2 Lines and 12 to 18 Characters
create a new campaign
price