Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ROAS is an acronym for _______.






2. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






3. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






4. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






5. In general - including the price of a product in the ad text __________






6. You cannot have this as a destination URL _____






7. The option to select a desired position for your ad.






8. Increasing your daily budget is not a technique for _______






9. Updating the individual bids on 1 -000 keywords would equate to ________






10. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






11. Using ___________ tends to give you fewer clicks but higher conversions.






12. Advertisers who have been with AdWords for _______ should optimize their accounts.






13. A combination of letters and/or numbers that identify your AdWords API activity.






14. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






15. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






16. This business could best utilize region and city targeting: A flower company that only delivers to ________






17. ______________ changes are allowed to an account in Google AdWords per month






18. ___________ is ideal for advertisers who want more control over their account.






19. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






20. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






21. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






22. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






23. To pause conversion tracking - you must click the '______' button






24. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






25. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






26. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






27. For placement-targeted campaigns - it is possible to target only ______ of a website.






28. The AdWords API is a good substitute for ________.






29. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


30. It's not best to deliver key messages ____ in your video ad






31. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






32. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






33. The Report Center will only save your ____ most recent reports.






34. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






35. You can use _____________for different keywords in the same ad group.






36. The _______________ allows you to automatically raise or lower your bids during certain time periods.






37. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






38. It is possible to target a ____________ around your business location.






39. To indicate a keyword as an exact match - ___________ should be used.






40. Direct debit is ________ to all advertisers around the world.






41. A __________ can affect the Quality Score of an entire ad group or campaign.






42. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






43. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






44. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






45. A unique number assigned to each computer connected to the Internet.






46. When a file is shared: ________ will be marked in purple.






47. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






48. Google allows certain __________ or variations of words in ad tex






49. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






50. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________