Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






2. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






3. Placement-targeted campaigns useful for advertisers who want to build ______________






4. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






5. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






6. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






7. For placement-targeted campaigns - it is possible to target only ______ of a website.






8. The ________ allows you to exclude sites from the Google ContentNetwork.






9. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






10. Position preference works with the _______






11. If you create more than 15 reports - the system will automatically _______ the oldest reports.






12. For keywords that provide a strong ROI - you should ______.






13. A campaign's language and ________ can be edited after the campaign has been created.






14. It regroups keywords from one ad group into more granular ad groups.






15. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






16. A low clickthrough rate on content pages does not always indicate that your ads are ________






17. Updating the individual bids on 1 -000 keywords would equate to ________






18. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






19. Once an ad campaign is created it should be ______________ for best results.






20. The quickest way to ________ - login - and password information - Logging in to the client's account.

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21. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






22. __________ in ad text must be supported within how many clicks






23. No __________ needed when using the broad-matched keyword matching option.






24. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






25. ____________can help you keep your Quality Score high while keeping your cost low.






26. The default setting for any new keyword is not this:________






27. Direct debit is ________ to all advertisers around the world.






28. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






29. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






30. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






31. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






32. A unique number assigned to each computer connected to the Internet.






33. The best next step in the client start-up process: Client approval and ______






34. AdWords may generate traffic _______ of your daily budget.






35. EHowand The Guardian are examples of ______.






36. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






37. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






38. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






39. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






40. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






41. Affected by the VAT tax






42. Prepay and postpay options depend on your ___________________






43. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






44. It's not best to deliver key messages ____ in your video ad






45. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






46. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






47. You can view billing adjustments like invalid click credits and promotional credits on the ______.






48. The format of local business ads is not the same on _______ and the Google search network.






49. The daily budget does not apply to the ____________






50. When a file is shared: ________ will be marked in purple.






Can you answer 50 questions in 15 minutes?



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