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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can save your report within your _______ to view later.
phrase match.
AdWords account
re-submit
Data services
2. An example of a call-to-action phrase
business phone
4
content pages
Buy Here
3. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
183
4. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
Inactive for search
unlimited
four different ways
Buy Here
5. Each AdWords campaign has its____________
own daily budget.
optimizing your account
1-2 clicks
measurable results
6. Three types of conversions: Lead - ______ - Page View
Sign Up
billing address and chosen currency
1 -000 operations
San Francisco
7. Site Exclusion is applied at ______ level
Campaign
outstanding Balance
cmmon misspellings
Data services
8. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
Broad match keyword matching option
competitors' advertisements
AdWords postpay option
San Francisco
9. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
return on ad spend
monthly invoicing
Irish VAT rate
increase the CPC
10. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
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11. If you find that a particular site doesn't convert well over time: Use the ________ tool.
Any location in any language worldwide
outstanding Balance
site exclusion
2
12. ___________ is ideal for advertisers who want more control over their account.
AdWords Standard Edition
recommended budget
Data services
optimize
13. Google does not translate _____
content pages
ad text
cmmon misspellings
Brackets [ ]
14. Three ways you can view your report: View data only - View graphs only - View _____
AdWords Standard Edition
data and graphs
user's IP address
smart pricing
15. Google allows certain __________ or variations of words in ad tex
cmmon misspellings
local business listing
general
delete a keyword
16. The My Change History tool displays changes you've made to your account in the last ___________.
3 months
AdWords account
0.03
AdWords Standard Edition
17. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
1-2 clicks
account billing thresholds
Pay-Per-Call
4
18. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
specific sections
direct debit
quick summary
impressions received
19. Direct debit is ________ to all advertisers around the world.
not available
measurable results
outrank
location targets
20. You will not always be charged the ____________ you set for a keyword or ad group.
maximum cost-per-click (CPC) bid
Web address
The Traffic Estimator Tool
4
21. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
new or unused keywords
Smart Pricing
sales or conversions
developer token
22. This API Service advertisers should use to create new ads.
Google content network
CreativeService
direct debit
new or unused keywords
23. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
confirmation email
Data services
sexually explicit material
conversion tracking
24. The pricing model for mobile ads is either pay-per-click or ______.
Pay-Per-Call
brand awareness.
the same as before
Any location in any language worldwide
25. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
return on ad spend
3 months
local business ads
outrank
26. Your ______________does not have to be the exact same as your destination URL.
AdWords display URL
ad text
screenscraping
superlative
27. This API Web Service allows advertisers to change their daily budget
CampaignService
AdWords display URL
Budget Optimizer.
dynamic variable
28. Advertisers cannot ______ between prepay and postpay at any time.
switch
smart pricing
2 Lines and 12 to 18 Characters
ZERO - 0
29. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
4
customized targeting
until more clicks accrue
CreativeService
30. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
content publishers
phrase match.
include more characters
31. It regroups keywords from one ad group into more granular ad groups.
Keyword Grouper
higher conversions.
Account description
check
32. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
highly relevant
charged
sales or conversions
33. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
expanded matches
potential traffic
outrank
Google Domain name
34. Prepay and postpay options depend on your ___________________
the same as before
Static Image.
billing address and chosen currency
territory-targeted
35. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
keyword strategy
Ads Diagnostic Tool
account billing thresholds
searches using a keyword
36. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
Daily budget adjustments.
regionally targeted ads
My Change History tool
37. Updating the individual bids on 1 -000 keywords would equate to ________
online marketing agency with multiple clients
AdWords Editor
1 -000 operations
nothing
38. The ________ allows you to exclude sites from the Google ContentNetwork.
screenscraping
Site Exclusion Tool
Static Image.
exported to CSV.
39. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
default language preference
increasing traffic
below
cheap chocolate
40. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
One
in excess
wait at least 24 hours
100 Ad Groups
41. An effective strategy for creating contextually targeted campaigns: Create ____________
not available
edit a client's billing
overall keyword themes.
location target
42. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
4
transaction label
Broad match keyword matching option
dynamic variable
43. ROAS is an acronym for _______.
negative-match keyword
may
outrank
return on ad spend
44. The more _______ a keyword - the more potential traffic it has.
improves conversion rate
Google Maps
general
measurable results
45. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
2
superlative
the European Union - not including Ireland
negative-match keyword
46. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
re-submit
automatically formats
show your ad
mgnifying glass icon
47. It's not best to deliver key messages ____ in your video ad
0.03
US$2
local business ads
late
48. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
Brackets [ ]
add those variations
outstanding Balance
specific sections
49. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
ad position
the same as before
below
4
50. AdWords may generate traffic _______ of your daily budget.
in excess
campaign daily budget.
territory-targeted
new or unused keywords
Sorry!:) No result found.
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