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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The pricing model for mobile ads is either pay-per-click or ______.
compared to your competitors
Pay-Per-Call
quick summary
Brackets [ ]
2. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
superlative
automatically formats
placement-targeted campaign.
most relevant
3. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
sign-off
Google's editorial policies
12
site under contruction
4. ___________ is ideal for advertisers who want more control over their account.
Data services
AdWords Standard Edition
translate ad text
multiple keyword matching options
5. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
0.03
Best
30 days
unposted local changes
6. You can save your report within your _______ to view later.
AdWords account
ad text
potential traffic
European Union advertisers
7. Each AdWords campaign has its____________
most relevant
Quality Score
own daily budget.
pushpin symbol
8. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
compared to your competitors
regionally targeted ads
screenscraping
brand awareness.
9. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
brand awareness.
negative-match keyword
location target
account billing thresholds
10. EHowand The Guardian are examples of ______.
highly specific ad groups
content publishers
not profitable
ad copies
11. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
good landing page
www.gmail.com
ad copies
automatically formats
12. Google AdWords uses THIS to target your ads to users searching on Google
billing address and chosen currency
negative-match keyword
campaign daily budget.
keyword-based advertising
13. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
Campaign
developer token
keyword strategy
switch
14. You do not need AdWords Editor to view a file that has been _______.
one keyword per line
VAT registration numbers
exported to CSV.
Inactive for search
15. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
Google search results
outrank
keyword report
low clickthrough rate (CTR)
16. Google _____ charge you more than your billing threshold.
may
European Union advertisers
Static Image.
own daily budget.
17. An effective strategy for creating contextually targeted campaigns: Create ____________
Billing Summary page
Pay-Per-Call
cheap chocolate
overall keyword themes.
18. This API Service advertisers should use to create new ads.
not profitable
unposted local changes
CreativeService
100 Ad Groups
19. The Keyword Tool is not useful in the creation process for a ____________
unposted local changes
placement-targeted campaign.
CampaignService
in excess
20. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
ad text
native language
pays for advertising
screenscraping
21. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
poor performing keyword
Keyword Grouper
identical keywords
Excel spreadsheet
22. It is possible to target a ____________ around your business location.
0.85
price
Free offers
50-mile radius
23. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
24. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
measurable results
100 Ad Groups
Irish VAT rate
unlimited
25. __________ in ad text must be supported within how many clicks
highly relevant
multiple ad copies and keyword variations
Free offers
brand awareness.
26. This API Web Service allows advertisers to change their daily budget
not profitable
CampaignService
cmmon misspellings
business phone
27. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Site-Related Keywords
superlative
optimizing your account
highly specific ad groups
28. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
plural and singular
monitored and continuously modified
Invoice Details page
switch
29. The last line of an AdWords ad is called _____
display URL
My Client Center
one text ad per ad group
monthly invoicing
30. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
Free offers
content pages
one ad variation per ad group
31. The API operations quota is determined by: The total ______ & the nubmer of clients managed
1 -000 operations
pop-up on the landing page
account spend
customized targeting
32. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
cmmon misspellings
query
four different ways
Inactive for search
33. You cannot have this as a destination URL _____
automatically formats
Billing Summary page
account billing thresholds
site under contruction
34. On search result pages - Google determines your ad's rank based on _____
Keyword Quality Score & CPC Bid
Static Image.
inactive for search
brand awareness.
35. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
www.gmail.com
account billing thresholds
highly relevant
plural and singular
36. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
below
most relevant
account billing thresholds
optimize
37. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
show your ad
keyword-targeted
potential traffic
charged
38. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
until more clicks accrue
data and graphs
territory-targeted
highly relevant
39. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
1000 impressions
ad text
advertise using the same keyword
automatically formats
40. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
reviewed
screenscraping
most relevant
41. The _______________ allows you to automatically raise or lower your bids during certain time periods.
4
sexually explicit material
Google Domain name
advanced mode of ad scheduling
42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
Ads Diagnostic Tool
0.85
show your ad
business phone
43. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Smart Pricing
reviewed
AdWords Editor
nothing
44. Using ___________ tends to give you fewer clicks but higher conversions.
Exact match keyword
ad text
return on ad spend
Pay-Per-Call
45. No __________ needed when using the broad-matched keyword matching option.
minimum monthly amount
multiple keyword matching options
punctuation
until more clicks accrue
46. Google ads can be targeted to___________________
wait at least 24 hours
Any location in any language worldwide
one ad variation per ad group
smart pricing
47. Placement-targeted campaigns useful for advertisers who want to build ______________
100 Ad Groups
Google's editorial policies
Google Domain name
brand awareness.
48. With __________ - you can create target areas of virtually any size and shape.
multi-point targeting
CreativeService
Google content network
Site Exclusion Tool
49. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
content pages
The Traffic Estimator Tool
2 Lines and 12 to 18 Characters
minimum spending level
50. ROAS is an acronym for _______.
return on ad spend
general
ad copies
all countries and territories