Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To access the ______ - click on the Reports tab.






2. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






3. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






4. You can use _____________for different keywords in the same ad group.






5. ROAS is an acronym for _______.






6. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


7. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






8. The most effective AdWords ad headlines ____________ to the keywords being searched.






9. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






10. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






11. Considered a superlative that would not be allowed in ad text without verification






12. Approximately w________ of Internet users use Google as their primary search engine.






13. The 'Other' _________ does not allow you to track how many pages a user has viewed.






14. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






15. An advertiser should not immediately _________ with a lower CPC than value per click.






16. A low clickthrough rate on content pages does not always indicate that your ads are ________






17. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






18. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






19. A campaign's language and ________ can be edited after the campaign has been created.






20. A unique number assigned to each computer connected to the Internet.






21. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






22. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






23. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






24. This API Web Service allows advertisers to change their daily budget






25. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






26. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






27. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






28. Advertisers who have been with AdWords for _______ should optimize their accounts.






29. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






30. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






31. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






32. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






33. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






34. Site Exclusion is applied at ______ level






35. The Report Center will only save your ____ most recent reports.






36. You can save your report within your _______ to view later.






37. An advertiser should test ________ landing pages.






38. Considering a ____________ is not the only method Google uses to show regionally targeted ads.


39. To indicate a keyword as an exact match - ___________ should be used.






40. The My Change History tool will display changes such as ________






41. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






42. _____________ can be a measure of advertising effectiveness.






43. It regroups keywords from one ad group into more granular ad groups.






44. Advertisers cannot ______ between prepay and postpay at any time.






45. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






46. The default setting for any new keyword is not this:________






47. For placement-targeted campaigns - it is possible to target only ______ of a website.






48. This API Service advertisers should use to create new ads.






49. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






50. On search result pages - Google determines your ad's rank based on _____