Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. EHowand The Guardian are examples of ______.






2. You can use multiple keyword matching options for ____________ in the same ad group






3. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






4. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






5. When a file is shared: ________ will be marked in purple.






6. An advertiser should test ________ landing pages.






7. The API operations quota is determined by: The total ______ & the nubmer of clients managed






8. If you create more than 15 reports - the system will automatically _______ the oldest reports.






9. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






10. Direct debit is ________ to all advertisers around the world.






11. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






12. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






13. Keywords marked ________ can still trigger ads on content network sites.






14. An advertiser should not always _______ with a positive profit margin.






15. A unique number assigned to each computer connected to the Internet.






16. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






17. Increasing your daily budget is not a technique for _______






18. Before you can create a local business ad - you must first create a __________ in the Local Business Center






19. Your ads can appear on Google only _____ you've entered valid billing information.






20. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






21. The My Change History tool displays changes you've made to your account in the last ___________.






22. Position preference works with the _______






23. A unique number assigned to each computer connected to the Internet.






24. Three types of conversions: Lead - ______ - Page View






25. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






26. You can save your report within your _______ to view later.






27. It is possible to target a ____________ around your business location.






28. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






29. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






30. Advertisers should not use only __________ in order to maintain consistency.






31. Placement-targeted campaigns do not offer the ability to ________ in text ads.






32. Creating ____________ allows you to create ads that most accurately promote what you're selling






33. This API Web Service allows advertisers to change their daily budget






34. A __________ can affect the Quality Score of an entire ad group or campaign.






35. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






36. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






37. Placement-targeted campaigns useful for advertisers who want to build ______________






38. Advertisers cannot ______ between prepay and postpay at any time.






39. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






40. The default setting for any new keyword is not this:________






41. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






42. ______________ changes are allowed to an account in Google AdWords per month






43. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






44. A low clickthrough rate on content pages does not always indicate that your ads are ________






45. An example of a call-to-action phrase






46. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






47. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






48. Google ads can be targeted to___________________






49. The ______________ provides the best possibility for high numbers of ad impressions






50. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence