Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






2. The My Change History tool will display changes such as ________






3. Before you can create a local business ad - you must first create a __________ in the Local Business Center






4. Advertisers who have been with AdWords for _______ should optimize their accounts.






5. The more _______ a keyword - the more potential traffic it has.






6. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






7. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






8. The AdWords API is a good substitute for ________.






9. You can use multiple keyword matching options for ____________ in the same ad group






10. This API Service advertisers should use to create new ads.






11. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






12. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






13. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






14. This business could best utilize region and city targeting: A flower company that only delivers to ________






15. Google does not translate _____






16. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






17. Placement-targeted campaigns useful for advertisers who want to build ______________






18. Affected by the VAT tax






19. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






20. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






21. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






22. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






23. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






24. No __________ needed when using the broad-matched keyword matching option.






25. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






26. It regroups keywords from one ad group into more granular ad groups.






27. The format of local business ads is not the same on _______ and the Google search network.






28. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






29. The Report Center will only save your ____ most recent reports.






30. The default setting for any new keyword is not this:________






31. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






32. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






33. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






34. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






35. There is no ______________ that you have to spend on Google AdWords.






36. The My Change History tool displays changes you've made to your account in the last ___________.






37. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






38. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






39. EHowand The Guardian are examples of ______.






40. Creating ____________ allows you to create ads that most accurately promote what you're selling






41. Google does not consider a user's _____________ when determining whether to show your ad.






42. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






43. Google _____ charge you more than your billing threshold.






44. Your ad cannot be locked out of the top position based solely on ____






45. Considering a user's IP address is not the only method Google uses to show )______________






46. The Ads Diagnostic Tool can be accessed in ____ places in your account.






47. For keywords that provide a strong ROI - you should ______.






48. Can be created in both keyword-targeted and placement-targeted campaigns.






49. According to punctuation policy - ________ exclamation points are allowed in your ad text






50. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.