Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Site Exclusion is applied at ______ level






2. ____________can help you keep your Quality Score high while keeping your cost low.






3. It's not best to deliver key messages ____ in your video ad






4. Updating the individual bids on 1 -000 keywords would equate to ________






5. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






6. The ________ allows you to exclude sites from the Google ContentNetwork.






7. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






8. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






9. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






10. _____________ can be a measure of advertising effectiveness.






11. A Uniform Resource Locator (URL) is commonly known as ____






12. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






13. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






14. A low clickthrough rate on content pages does not always indicate that your ads are ________






15. The format of local business ads is not the same on _______ and the Google search network.






16. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






17. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






18. The My Change History tool will display changes such as ________






19. A unique number assigned to each computer connected to the Internet.






20. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






21. A __________ can affect the Quality Score of an entire ad group or campaign.






22. Three types of conversions: Lead - ______ - Page View






23. This report provides the best information about your contextually targeted campaign: _____________ Report






24. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






25. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






26. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






27. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






28. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






29. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






30. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






31. AdWords may generate traffic _______ of your daily budget.






32. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






33. Advertisers who have been with AdWords for _______ should optimize their accounts.






34. Prepay and postpay options depend on your ___________________






35. The My Change History tool displays changes you've made to your account in the last ___________.






36. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






37. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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38. The _________ appears when a comment has been added.






39. A unique number assigned to each computer connected to the Internet.






40. This business could best utilize region and city targeting: A flower company that only delivers to ________






41. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






42. Increasing your daily budget is not a technique for _______






43. An advertiser should not immediately _________ with a lower CPC than value per click.






44. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






45. To pause conversion tracking - you must click the '______' button






46. Can be created in both keyword-targeted and placement-targeted campaigns.






47. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






48. The daily spending limit for an AdWords campaign






49. Placement-targeted ads compete with _______ ads.






50. For placement-targeted campaigns - it is possible to target only ______ of a website.