Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can save your report within your _______ to view later.






2. An example of a call-to-action phrase






3. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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4. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






5. Each AdWords campaign has its____________






6. Three types of conversions: Lead - ______ - Page View






7. Site Exclusion is applied at ______ level






8. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






9. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






10. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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11. If you find that a particular site doesn't convert well over time: Use the ________ tool.






12. ___________ is ideal for advertisers who want more control over their account.






13. Google does not translate _____






14. Three ways you can view your report: View data only - View graphs only - View _____






15. Google allows certain __________ or variations of words in ad tex






16. The My Change History tool displays changes you've made to your account in the last ___________.






17. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






18. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






19. Direct debit is ________ to all advertisers around the world.






20. You will not always be charged the ____________ you set for a keyword or ad group.






21. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






22. This API Service advertisers should use to create new ads.






23. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






24. The pricing model for mobile ads is either pay-per-click or ______.






25. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






26. Your ______________does not have to be the exact same as your destination URL.






27. This API Web Service allows advertisers to change their daily budget






28. Advertisers cannot ______ between prepay and postpay at any time.






29. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






30. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






31. It regroups keywords from one ad group into more granular ad groups.






32. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






33. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






34. Prepay and postpay options depend on your ___________________






35. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






36. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






37. Updating the individual bids on 1 -000 keywords would equate to ________






38. The ________ allows you to exclude sites from the Google ContentNetwork.






39. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






40. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






41. An effective strategy for creating contextually targeted campaigns: Create ____________






42. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






43. ROAS is an acronym for _______.






44. The more _______ a keyword - the more potential traffic it has.






45. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






46. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






47. It's not best to deliver key messages ____ in your video ad






48. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






49. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






50. AdWords may generate traffic _______ of your daily budget.







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