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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ad cannot be locked out of the top position based solely on ____
Exact match keyword
data and graphs
navigate
price
2. Three ways you can view your report: View data only - View graphs only - View _____
Broad match keyword matching option
do not
good landing page
data and graphs
3. You cannot have this as a destination URL _____
site under contruction
Ads Diagnostic Tool
local business listing
1-2 clicks
4. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
navigate
the European Union - not including Ireland
create a new campaign
native language
5. Can be created in both keyword-targeted and placement-targeted campaigns.
monthly invoicing
the same as before
image ads
business phone
6. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
improves conversion rate
wait at least 24 hours
identical keywords
7. The pricing model for mobile ads is either pay-per-click or ______.
Data View
Data services
location targets
Pay-Per-Call
8. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
until more clicks accrue
spreadsheet form
My Client Center
local business listing
9. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
impressions received
1 -000 operations
pop-up on the landing page
keyword-targeted
10. The Report Center will only save your ____ most recent reports.
site under contruction
15
add those variations
smart pricing
11. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
CampaignService
default language preference
identical keywords
Keyword Grouper
12. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
multiple keyword matching options
customized targeting
outrank
Data services
13. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
dynamic variable
Daily Budget
online marketing agency with multiple clients
14. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
expanded matches
Daily budget adjustments.
Data services
spreadsheet form
15. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
troubleshooting checklist
My Change History tool
mgnifying glass icon
site under contruction
16. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
good landing page
four different ways
Budget Optimizer.
compared to your competitors
17. The last line of an AdWords ad is called _____
My Client Center
15
ad copies
display URL
18. The Keyword Tool is not useful in the creation process for a ____________
placement-targeted campaign.
monitored and continuously modified
native language
quick summary
19. In general - including the price of a product in the ad text __________
improves conversion rate
nothing
transaction label
display URL
20. Advertisers should not use only __________ in order to maintain consistency.
Google search results
Smart Pricing
one text ad per ad group
monitored and continuously modified
21. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
cmmon misspellings
location target
Account description
compared to your competitors
22. The My Change History tool displays changes you've made to your account in the last ___________.
increase the CPC of a keyword
confirmation email
ad position
3 months
23. No __________ needed when using the broad-matched keyword matching option.
Web address
report center
50%
punctuation
24. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
IP Address
highly specific ad groups
measurable results
25. Google allows certain __________ or variations of words in ad tex
customized targeting
quick summary
cmmon misspellings
may
26. According to punctuation policy - ________ exclamation points are allowed in your ad text
Pay-Per-Call
unposted local changes
One
conversion tracking
27. Updating the individual bids on 1 -000 keywords would equate to ________
troubleshooting checklist
below
1 -000 operations
The Traffic Estimator Tool
28. Advertisers cannot ______ between prepay and postpay at any time.
poor performing keyword
overall keyword themes.
location target
switch
29. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
four different ways
0.03
expanded matches
after
30. A unique number assigned to each computer connected to the Internet.
may
1000 impressions
IP address
many years
31. You can view billing adjustments like invalid click credits and promotional credits on the ______.
campaign daily budget.
default language preference
Pause Conversion Tracking
Invoice Details page
32. Google does not _______ for you when specifing other langauges.
translate ad text
directly relate
pop-up on the landing page
monthly invoicing
33. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
multiple keyword matching options
AdWords display URL
charged
translate ad text
34. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
negative-match keyword
dynamic variable
keyword strategy
increase the CPC
35. Google does not consider a user's _____________ when determining whether to show your ad.
pays for advertising
previous purchasing history
potential traffic
converting well
36. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
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/var/www/html/basicversity.com/show_quiz.php
on line
183
37. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
recommended budget
unlimited
campaign daily budget.
billing address and chosen currency
38. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
Google search results
1000 impressions
multiple ad copies and keyword variations
Broad match keyword matching option
39. The ______________ provides the best possibility for high numbers of ad impressions
check
local business listing
Broad match keyword matching option
sign-off
40. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
confirmation email
CampaignService
one keyword per line
ZERO - 0
41. If you find that a particular site doesn't convert well over time: Use the ________ tool.
show your ad
site exclusion
US$2
charged
42. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
image ads
territory-targeted
create a new campaign
monitored and continuously modified
43. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
15
12
most relevant
all countries and territories
44. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
location targets
pop-up on the landing page
2 Lines and 12 to 18 Characters
the European Union - not including Ireland
45. For placement-targeted campaigns - it is possible to target only ______ of a website.
the European Union - not including Ireland
until more clicks accrue
Google's editorial policies
specific sections
46. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
AdWords display URL
create a new campaign
image ads
2 Lines and 12 to 18 Characters
47. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
Brackets [ ]
one text ad per ad group
spreadsheet form
specific sections
48. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
keyword strategy
spreadsheet form
online marketing agency with multiple clients
delete a keyword
49. __________ in ad text must be supported within how many clicks
navigate
Free offers
dynamic variable
advertise using the same keyword
50. Direct debit is ________ to all advertisers around the world.
15
include more characters
keyword report
not available