Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






2. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






3. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






4. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






5. When the information on a site in _________________ that relates to your ad the placement of your ads occur






6. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






7. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






8. You cannot have this as a destination URL _____






9. Placement-targeted ads compete with _______ ads.






10. Considered a superlative that would not be allowed in ad text without verification






11. Creating ____________ allows you to create ads that most accurately promote what you're selling






12. Google allows two or more of your clients to ____________ - provided they have separate accounts.






13. Three ways you can view your report: View data only - View graphs only - View _____






14. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






15. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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16. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






17. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






18. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






19. The Keyword Tool is not useful in the creation process for a ____________






20. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






21. There are two panels in the interface. They are: _____ - Edit Panel






22. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






23. For keywords that provide a strong ROI - you should ______.






24. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






25. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






26. The quickest way to ________ - login - and password information - Logging in to the client's account.

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27. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






28. If you have a CPC of $2 - you pay up to _______ for a click.






29. An advertiser should not always _______ with a positive profit margin.






30. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






31. The last line of an AdWords ad is called _____






32. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






33. Placement-targeted campaigns useful for advertisers who want to build ______________






34. It is possible to have your mobile ad connect users to your ______






35. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






36. According to punctuation policy - ________ exclamation points are allowed in your ad text






37. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






38. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






39. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






40. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






41. No __________ needed when using the broad-matched keyword matching option.






42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






43. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






44. When a file is shared: ________ will be marked in purple.






45. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






46. The format of local business ads is not the same on _______ and the Google search network.






47. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






48. You can use _____________for different keywords in the same ad group.






49. An advertiser should not immediately _________ with a lower CPC than value per click.






50. This business could best utilize region and city targeting: A flower company that only delivers to ________