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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
confirmation email
general
different
quick summary
2. There are two panels in the interface. They are: _____ - Edit Panel
Exact match keyword
keyword strategy
Data View
campaign daily budget.
3. It is possible to target a ____________ around your business location.
after
in excess
pays for advertising
50-mile radius
4. A campaign's language and ________ can be edited after the campaign has been created.
content pages
the same as before
most relevant
location targets
5. The ______________ provides the best possibility for high numbers of ad impressions
advertise using the same keyword
Broad match keyword matching option
many years
after
6. Considered a superlative that would not be allowed in ad text without verification
find your ad on Google
entire AdWords account
not available
Best
7. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
punctuation
Data View
ad copies
superlative
8. The format of local business ads is not the same on _______ and the Google search network.
report center
different keywords
Google Maps
Google's editorial policies
9. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
default language preference
one text ad per ad group
pop-up on the landing page
compared to your competitors
10. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
most relevant
quick summary
compared to your competitors
Irish VAT rate
11. ____________ do not have the ability to show on the Google content network.
late
Invoice Details page
local business ads
may
12. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
automatically formats
charged
specific sections
13. You can create a campaign without ___________.
posting it to your account.
territory-targeted
create a new campaign
30 days
14. Placement-targeted campaigns do not offer the ability to ________ in text ads.
increase the CPC of a keyword
local business ads
add those variations
include more characters
15. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
16. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
do not
plural and singular
quick summary
minimum spending level
17. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
AdWords display URL
all countries and territories
until more clicks accrue
Google search results
18. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
4
re-submit
impressions received
Campaign
19. The more _______ a keyword - the more potential traffic it has.
general
sexually explicit material
0.85
may
20. This API Web Service allows advertisers to change their daily budget
CampaignService
cheap chocolate
brand awareness.
keyword strategy
21. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Irish VAT rate
site under contruction
default language preference
online marketing agency with multiple clients
22. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
minimum spending level
confirmation email
AdWords display URL
phrase match.
23. When a file is shared: ________ will be marked in purple.
Google Maps
2
unposted local changes
may
24. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Brackets [ ]
VAT registration numbers
smart pricing
query
25. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
Billing Summary page
50-mile radius
potential traffic
1 -000 operations
26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Google search results
interested in your product or service
www.gmail.com
Account description
27. The ________ allows you to exclude sites from the Google ContentNetwork.
Best
European Union advertisers
Site Exclusion Tool
measurable results
28. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
identical keywords
Smart Pricing
charged
recommended budget
29. ____________can help you keep your Quality Score high while keeping your cost low.
AdWords Editor
region and city targeting
Daily budget adjustments.
multi-point targeting
30. It is possible to have your mobile ad connect users to your ______
navigate
check
searches using a keyword
business phone
31. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
potential traffic
customized targeting
local business ads
good landing page
32. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
one ad variation per ad group
exported to CSV.
improves conversion rate
all countries and territories
33. Google does not consider a user's _____________ when determining whether to show your ad.
European Union advertisers
previous purchasing history
ZERO - 0
advertising charges
34. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
European Union advertisers
unposted local changes
territory-targeted
negative-match keyword
35. If you have a CPC of $2 - you pay up to _______ for a click.
content publishers
US$2
location target
inactive for search
36. _____________ can be a measure of advertising effectiveness.
increase the CPC of a keyword
cost-per-acquisition (CPA)
sexually explicit material
cheap chocolate
37. Advertisers cannot ______ between prepay and postpay at any time.
online marketing agency with multiple clients
dynamic variable
screenscraping
switch
38. For each invoiced payment - it is possible to view your ________ broken down by campaign.
advertising charges
Smart Pricing
Daily budget adjustments.
region and city targeting
39. The Report Center will only save your ____ most recent reports.
keyword-based advertising
native language
US$2
15
40. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
negative-match keyword
create a new campaign
Any location in any language worldwide
advertising charges
41. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
in excess
minimum spending level
Irish VAT rate
multiple ad copies and keyword variations
42. A unique number assigned to each computer connected to the Internet.
include more characters
IP address
smart pricing
AdWords postpay option
43. Prices stated in your ad text must always be supported within _____ of your landing page.
one ad variation per ad group
Quality Score
1-2 clicks
AdWords display URL
44. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
different keywords
sexually explicit material
automatically formats
higher conversions.
45. Google _____ charge you more than your billing threshold.
location targets
own daily budget.
content publishers
may
46. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
San Francisco
display URL
price
one keyword per line
47. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
competitors' advertisements
outstanding Balance
Excel spreadsheet
mgnifying glass icon
48. This AdWords ad serving option will show your higher performing ad more often.
poor performing keyword
dynamic variable
regionally targeted ads
optimize
49. Advertisers should not use only __________ in order to maintain consistency.
report center
advanced mode of ad scheduling
screenscraping
one text ad per ad group
50. This API Service advertisers should use to create new ads.
CreativeService
ad text
ad copies
Account description
Can you answer 50 questions in 15 minutes?
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