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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. There is no ______________ that you have to spend on Google AdWords.
minimum monthly amount
price
troubleshooting checklist
smart pricing
2. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
multiple keyword matching options
quick summary
keyword-targeted
regionally targeted ads
3. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
impressions received
below
query
improves conversion rate
4. An example of a valid display URL
Excel spreadsheet
www.gmail.com
keyword report
Campaign
5. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
report center
online marketing agency with multiple clients
specific sections
find your ad on Google
6. Direct debit is ________ to all advertisers around the world.
content pages
interested in your product or service
not available
1000 impressions
7. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
VAT registration numbers
account billing thresholds
pays for advertising
8. If you find that a particular site doesn't convert well over time: Use the ________ tool.
higher conversions.
site exclusion
reactivate your account
AdWords Standard Edition
9. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
many years
user's IP address
1000 impressions
image ads
10. The pricing model for mobile ads is either pay-per-click or ______.
content pages
translate ad text
Pay-Per-Call
Exact match keyword
11. Advertisers cannot ______ between prepay and postpay at any time.
switch
inactive for search
Data services
ad copies
12. This API Web Service allows advertisers to change their daily budget
CampaignService
the European Union - not including Ireland
conversion tracking
Site Exclusion Tool
13. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
automatically formats
compared to your competitors
billing address and chosen currency
1000 impressions
14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
pop-up on the landing page
navigate
region and city targeting
one ad variation per ad group
15. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
optimize
exported to CSV.
minimum monthly amount
ZERO - 0
16. Increasing your daily budget is not a technique for _______
AdWords postpay option
Free offers
Static Image.
optimizing your account
17. You can use _____________for different keywords in the same ad group.
Smart Pricing
multiple keyword matching options
business phone
navigate
18. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
delete a keyword
4
keyword-targeted
19. If you have a CPC of $2 - you pay up to _______ for a click.
Invoice Details page
Any location in any language worldwide
US$2
brand awareness.
20. You can create a campaign without ___________.
pop-up on the landing page
Placement Performance
4
posting it to your account.
21. The option to select a desired position for your ad.
dynamic variable
optimizing your account
position preference
0.03
22. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
unposted local changes
ad text
late
keyword report
23. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
Static Image.
increase the CPC
cost-per-acquisition (CPA)
My Change History tool
24. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
account spend
show your ad
confirmation email
interested in your product or service
25. The default setting for any new keyword is not this:________
phrase match.
pays for advertising
in excess
overall keyword themes.
26. Google _____ charge you more than your billing threshold.
1000 impressions
2 Lines and 12 to 18 Characters
may
Google Domain name
27. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
region and city targeting
regionally targeted ads
previous purchasing history
AdWords postpay option
28. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
most relevant
the European Union - not including Ireland
highly relevant
US$2
29. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
different
minimum spending level
position preference
2
30. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
pop-up on the landing page
Account description
Google search results
navigate
31. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
100 Ad Groups
monthly invoicing
25
Buy Here
32. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
33. An advertiser should test ________ landing pages.
different
Placement Performance
many years
Daily budget adjustments.
34. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
placement-targeted campaign.
sales or conversions
www.gmail.com
My Change History tool
35. An effective strategy for creating contextually targeted campaigns: Create ____________
overall keyword themes.
Excel spreadsheet
user's IP address
keyword-targeted
36. An advertiser should not immediately _________ with a lower CPC than value per click.
delete a keyword
one ad variation per ad group
Google search results
competitors' advertisements
37. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
highly relevant
conversion tracking
1-2 clicks
late
38. Affected by the VAT tax
Broad match keyword matching option
good landing page
European Union advertisers
return on ad spend
39. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
brand awareness.
ad text
negative-match keyword
many years
40. It is possible to target a ____________ around your business location.
Web address
own daily budget.
do not
50-mile radius
41. The Keyword Tool is not useful in the creation process for a ____________
phrase match.
the same as before
placement-targeted campaign.
1000 impressions
42. Placement-targeted campaigns do not offer the ability to ________ in text ads.
competitors' advertisements
minimum monthly amount
poor performing keyword
include more characters
43. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
position preference
measurable results
www.gmail.com
sign-off
44. Site Exclusion is applied at ______ level
compared to your competitors
overall keyword themes.
negative-match keyword
Campaign
45. Using ___________ tends to give you fewer clicks but higher conversions.
billing address and chosen currency
Irish VAT rate
Exact match keyword
measurable results
46. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
screenscraping
cost-per-acquisition (CPA)
competitors' advertisements
47. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
regionally targeted ads
competitors' advertisements
charged
site under contruction
48. The last line of an AdWords ad is called _____
punctuation
display URL
translate ad text
new or unused keywords
49. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
Billing Summary page
1 -000 operations
4
Smart Pricing
50. ____________ do not have the ability to show on the Google content network.
Inactive for search
four different ways
local business ads
ad copies