Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






2. Google AdWords uses THIS to target your ads to users searching on Google






3. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






4. Once an ad campaign is created it should be ______________ for best results.






5. Before you can create a local business ad - you must first create a __________ in the Local Business Center






6. It regroups keywords from one ad group into more granular ad groups.






7. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






8. The default setting for any new keyword is not this:________






9. Your ______________does not have to be the exact same as your destination URL.






10. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






11. The _______________ allows you to automatically raise or lower your bids during certain time periods.






12. Offers Ability to edit multiple accounts at any time as a benefit.






13. The Keyword Tool is not useful in the creation process for a ____________






14. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






15. The My Change History tool displays changes you've made to your account in the last ___________.






16. Google _____ charge you more than your billing threshold.






17. If you create more than 15 reports - the system will automatically _______ the oldest reports.






18. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






19. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






20. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






21. The daily budget does not apply to the ____________






22. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






23. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






24. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






25. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






26. Google's tracking conversion tool costs _____






27. Exact match tends to give you fewer clicks but ________






28. You will not always be charged the ____________ you set for a keyword or ad group.






29. The _________ appears when a comment has been added.






30. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






31. Google does not _______ for you when specifing other langauges.






32. Advertisers who have been with AdWords for _______ should optimize their accounts.






33. ______________ changes are allowed to an account in Google AdWords per month






34. Your ads can appear on Google only _____ you've entered valid billing information.






35. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






36. With __________ - you can create target areas of virtually any size and shape.






37. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






38. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






39. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






40. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






41. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






42. Placement-targeted ads compete with _______ ads.






43. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






44. ROAS is an acronym for _______.






45. Approximately w________ of Internet users use Google as their primary search engine.






46. Considered a superlative that would not be allowed in ad text without verification






47. This API Service advertisers should use to create new ads.






48. Site Exclusion is applied at ______ level






49. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






50. On search result pages - Google determines your ad's rank based on _____