Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






2. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






3. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






4. The My Change History tool will display changes such as ________






5. If you have a CPC of $2 - you pay up to _______ for a click.






6. Your ads can appear on Google only _____ you've entered valid billing information.






7. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






8. The most effective AdWords ad headlines ____________ to the keywords being searched.






9. The My Change History tool displays changes you've made to your account in the last ___________.






10. The option to select a desired position for your ad.






11. The ________ allows you to exclude sites from the Google ContentNetwork.






12. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






13. The Report Center will only save your ____ most recent reports.






14. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






15. Google allows certain __________ or variations of words in ad tex






16. To access the ______ - click on the Reports tab.






17. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






18. ROAS is an acronym for _______.






19. Google does not consider a user's _____________ when determining whether to show your ad.






20. Three types of conversions: Lead - ______ - Page View






21. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






22. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






23. Keywords marked ________ can still trigger ads on content network sites.






24. Google allows two or more of your clients to ____________ - provided they have separate accounts.






25. Google's tracking conversion tool costs _____






26. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






27. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






28. You do not need AdWords Editor to view a file that has been _______.






29. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






30. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






31. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






32. It's not best to deliver key messages ____ in your video ad






33. A unique number assigned to each computer connected to the Internet.






34. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






35. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






36. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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37. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






38. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






39. An example of a call-to-action phrase






40. If you find that a particular site doesn't convert well over time: Use the ________ tool.






41. Approximately w________ of Internet users use Google as their primary search engine.






42. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






43. The best next step in the client start-up process: Client approval and ______






44. No __________ needed when using the broad-matched keyword matching option.






45. Google _____ charge you more than your billing threshold.






46. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






47. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






48. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






49. The default setting for any new keyword is not this:________






50. It is possible to target a ____________ around your business location.