Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It regroups keywords from one ad group into more granular ad groups.






2. Placement-targeted campaigns do not offer the ability to ________ in text ads.






3. To access the AdWords API - advertisers must have a ________ account.






4. Before you can create a local business ad - you must first create a __________ in the Local Business Center






5. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






6. Placement-targeted campaigns useful for advertisers who want to build ______________






7. The _________ appears when a comment has been added.






8. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






9. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






10. No __________ needed when using the broad-matched keyword matching option.






11. An advertiser should test ________ landing pages.






12. Google ads can be targeted to___________________






13. A campaign's language and ________ can be edited after the campaign has been created.






14. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






15. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






16. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






17. You will not always be charged the ____________ you set for a keyword or ad group.






18. The AdWords API is a good substitute for ________.






19. The daily spending limit for an AdWords campaign






20. The more _______ a keyword - the more potential traffic it has.






21. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






22. Your ads can appear on Google only _____ you've entered valid billing information.






23. The My Change History tool displays changes you've made to your account in the last ___________.






24. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






25. It is possible to have your mobile ad connect users to your ______






26. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






27. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






28. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






29. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






30. The last line of an AdWords ad is called _____






31. __________ in ad text must be supported within how many clicks






32. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






33. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






34. Your ______________does not have to be the exact same as your destination URL.






35. When a user _____________ you have included in your campaign your ads appear on Google.






36. Updating the individual bids on 1 -000 keywords would equate to ________






37. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






38. If you have a CPC of $2 - you pay up to _______ for a click.






39. This API Web Service allows advertisers to change their daily budget






40. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






41. In general - including the price of a product in the ad text __________






42. ______________ changes are allowed to an account in Google AdWords per month






43. Considering a user's IP address is not the only method Google uses to show )______________






44. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






45. A unique number assigned to each computer connected to the Internet.






46. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






47. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






48. The format of local business ads is not the same on _______ and the Google search network.






49. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






50. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.