Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






2. ____________can help you keep your Quality Score high while keeping your cost low.






3. The daily budget does not apply to the ____________






4. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






5. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






6. The Report Center will only save your ____ most recent reports.






7. Three ways you can view your report: View data only - View graphs only - View _____






8. A campaign's language and ________ can be edited after the campaign has been created.






9. The last line of an AdWords ad is called _____






10. To access the ______ - click on the Reports tab.






11. For placement-targeted campaigns - it is possible to target only ______ of a website.






12. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






13. An advertiser should not always _______ with a positive profit margin.






14. For each invoiced payment - it is possible to view your ________ broken down by campaign.






15. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






16. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






17. You can use multiple keyword matching options for ____________ in the same ad group






18. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






19. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






20. Creating ____________ allows you to create ads that most accurately promote what you're selling






21. Google ads can be targeted to___________________






22. On search result pages - Google determines your ad's rank based on _____






23. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






24. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






25. No __________ needed when using the broad-matched keyword matching option.






26. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






27. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






28. The ________ allows you to exclude sites from the Google ContentNetwork.






29. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






30. Can be created in both keyword-targeted and placement-targeted campaigns.






31. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






32. Considered a superlative that would not be allowed in ad text without verification






33. A unique number assigned to each computer connected to the Internet.






34. Affected by the VAT tax






35. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






36. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






37. According to punctuation policy - ________ exclamation points are allowed in your ad text






38. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






39. ROAS is an acronym for _______.






40. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






41. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






42. ____________ do not have the ability to show on the Google content network.






43. Approximately w________ of Internet users use Google as their primary search engine.






44. The more _______ a keyword - the more potential traffic it has.






45. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






46. Google allows two or more of your clients to ____________ - provided they have separate accounts.






47. ______________ changes are allowed to an account in Google AdWords per month






48. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






49. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






50. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.