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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To access the ______ - click on the Reports tab.
increase the CPC
screenscraping
report center
Budget Optimizer.
2. Your ads can appear on Google only _____ you've entered valid billing information.
account spend
after
www.gmail.com
0.85
3. Updating the individual bids on 1 -000 keywords would equate to ________
image ads
one text ad per ad group
My Client Center
1 -000 operations
4. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
one ad variation per ad group
create a new campaign
highly relevant
Web address
5. Google does not _______ for you when specifing other langauges.
report center
2 Lines and 12 to 18 Characters
return on ad spend
translate ad text
6. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
highly relevant
translate ad text
overall keyword themes.
interested in your product or service
7. Considering a user's IP address is not the only method Google uses to show )______________
Billing Summary page
regionally targeted ads
wait at least 24 hours
2 Lines and 12 to 18 Characters
8. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
new or unused keywords
conversion tracking
interested in your product or service
maximum cost-per-click (CPC) bid
9. For keywords that provide a strong ROI - you should ______.
increase the CPC
return on ad spend
Site-Related Keywords
multi-point targeting
10. EHowand The Guardian are examples of ______.
cheap chocolate
higher conversions.
content publishers
advanced mode of ad scheduling
11. Affected by the VAT tax
pays for advertising
European Union advertisers
Account-->campaign-->ad group-->ad text-->keywords
add those variations
12. The structure of an AdWords account from the top down
all countries and territories
specific sections
searches using a keyword
Account-->campaign-->ad group-->ad text-->keywords
13. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
inactive for search
pop-up on the landing page
below
recommended budget
14. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
keyword-targeted
one ad variation per ad group
reviewed
2
15. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
AdWords postpay option
measurable results
Daily budget adjustments.
monitored and continuously modified
16. For each invoiced payment - it is possible to view your ________ broken down by campaign.
smart pricing
advertising charges
1 -000 operations
price
17. With __________ - you can create target areas of virtually any size and shape.
My Client Center
Buy Here
Exact match keyword
multi-point targeting
18. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
19. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
one keyword per line
ZERO - 0
Site-Related Keywords
AdWords postpay option
20. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
keyword report
outstanding Balance
data and graphs
Google Maps
21. The Keyword Tool is not useful in the creation process for a ____________
Irish VAT rate
placement-targeted campaign.
multiple ad copies and keyword variations
keyword report
22. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
ZERO - 0
sexually explicit material
Data services
troubleshooting checklist
23. This API Web Service allows advertisers to change their daily budget
higher conversions.
CampaignService
Inactive for search
maximum cost-per-click (CPC) bid
24. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
competitors
direct debit
30 days
display URL
25. If you find that a particular site doesn't convert well over time: Use the ________ tool.
punctuation
site exclusion
AdWords Editor
monthly invoicing
26. This business could best utilize region and city targeting: A flower company that only delivers to ________
return on ad spend
San Francisco
confirmation email
Account-->campaign-->ad group-->ad text-->keywords
27. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
identical keywords
default language preference
Smart Pricing
territory-targeted
28. Direct debit is ________ to all advertisers around the world.
developer token
not available
Best
default language preference
29. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
Keyword Grouper
spreadsheet form
site under contruction
automatically formats
30. Position preference works with the _______
charged
site under contruction
Budget Optimizer.
keyword-based advertising
31. It's not best to deliver key messages ____ in your video ad
query
late
maximum cost-per-click (CPC) bid
CampaignService
32. Placement-targeted campaigns do not offer the ability to ________ in text ads.
include more characters
Google search results
Exact match keyword
advertise using the same keyword
33. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
low clickthrough rate (CTR)
50%
Google Domain name
good landing page
34. Advertisers cannot ______ between prepay and postpay at any time.
late
unlimited
switch
interested in your product or service
35. The most effective AdWords ad headlines ____________ to the keywords being searched.
phrase match.
switch
Any location in any language worldwide
directly relate
36. If you create more than 15 reports - the system will automatically _______ the oldest reports.
Google Domain name
include more characters
archive
price
37. For placement-targeted campaigns - it is possible to target only ______ of a website.
25
billing address and chosen currency
show your ad
specific sections
38. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
sales or conversions
CreativeService
expanded matches
4
39. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
multiple ad copies and keyword variations
1000 impressions
pop-up on the landing page
wait at least 24 hours
40. A campaign's language and ________ can be edited after the campaign has been created.
new or unused keywords
AdWords Editor
1000 impressions
location targets
41. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
impressions received
Best
CreativeService
interested in your product or service
42. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
below
confirmation email
phrase match.
Google Domain name
43. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
specific sections
Google search results
IP Address
do not
44. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
Quality Score
position preference
The Traffic Estimator Tool
image ads
45. Approximately w________ of Internet users use Google as their primary search engine.
50%
multi-point targeting
minimum monthly amount
Keyword Quality Score & CPC Bid
46. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
delete a keyword
pays for advertising
25
47. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
0.85
VAT registration numbers
Exact match keyword
highly specific ad groups
48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
advanced mode of ad scheduling
phrase match.
new or unused keywords
below
49. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
My Change History tool
ad text
Invoice Details page
cheap chocolate
50. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
Broad match keyword matching option
minimum spending level
Google's editorial policies
not available