Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An effective strategy for creating contextually targeted campaigns: Create ____________






2. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






3. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






4. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






5. ______________ changes are allowed to an account in Google AdWords per month






6. Keywords marked ________ can still trigger ads on content network sites.






7. For placement-targeted campaigns - it is possible to target only ______ of a website.






8. This AdWords ad serving option will show your higher performing ad more often.






9. Creating ____________ allows you to create ads that most accurately promote what you're selling






10. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






11. Google does not _______ for you when specifing other langauges.






12. The Keyword Tool is not useful in the creation process for a ____________






13. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






14. The format of local business ads is not the same on _______ and the Google search network.






15. Placement-targeted campaigns useful for advertisers who want to build ______________






16. When the information on a site in _________________ that relates to your ad the placement of your ads occur






17. Updating the individual bids on 1 -000 keywords would equate to ________






18. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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19. If you have a CPC of $2 - you pay up to _______ for a click.






20. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






21. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






22. The more _______ a keyword - the more potential traffic it has.






23. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






24. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






25. Google's tracking conversion tool costs _____






26. Can be created in both keyword-targeted and placement-targeted campaigns.






27. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






28. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






29. You can save your report within your _______ to view later.






30. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






31. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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32. A __________ can affect the Quality Score of an entire ad group or campaign.






33. The AdWords API is a good substitute for ________.






34. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






35. Advertisers who have been with AdWords for _______ should optimize their accounts.






36. This API Service advertisers should use to create new ads.






37. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






38. This business could best utilize region and city targeting: A flower company that only delivers to ________






39. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






40. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






41. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






42. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






43. Google _____ charge you more than your billing threshold.






44. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






45. For each invoiced payment - it is possible to view your ________ broken down by campaign.






46. Google AdWords uses THIS to target your ads to users searching on Google






47. You can use _____________for different keywords in the same ad group.






48. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






49. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






50. A low clickthrough rate on content pages does not always indicate that your ads are ________







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