Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The My Change History tool displays changes you've made to your account in the last ___________.






2. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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3. Placement-targeted ads compete with _______ ads.






4. Approximately w________ of Internet users use Google as their primary search engine.






5. Advertisers cannot ______ between prepay and postpay at any time.






6. The format of local business ads is not the same on _______ and the Google search network.






7. Prepay and postpay options depend on your ___________________






8. Your ______________does not have to be the exact same as your destination URL.






9. The best next step in the client start-up process: Client approval and ______






10. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






11. The more _______ a keyword - the more potential traffic it has.






12. Three ways you can view your report: View data only - View graphs only - View _____






13. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






14. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






15. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






16. The My Change History tool will display changes such as ________






17. The default setting for any new keyword is not this:________






18. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






19. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






20. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






21. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






22. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






23. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






24. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






25. Advertisers should not use only __________ in order to maintain consistency.






26. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






27. Creating ____________ allows you to create ads that most accurately promote what you're selling






28. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






29. Three types of conversions: Lead - ______ - Page View






30. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






31. The most effective AdWords ad headlines ____________ to the keywords being searched.






32. This AdWords ad serving option will show your higher performing ad more often.






33. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






34. According to punctuation policy - ________ exclamation points are allowed in your ad text






35. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






36. Prices stated in your ad text must always be supported within _____ of your landing page.






37. Google _____ charge you more than your billing threshold.






38. A low clickthrough rate on content pages does not always indicate that your ads are ________






39. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






40. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






41. Google allows certain __________ or variations of words in ad tex






42. It's not best to deliver key messages ____ in your video ad






43. The option to select a desired position for your ad.






44. If you have a CPC of $2 - you pay up to _______ for a click.






45. Google does not translate _____






46. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






47. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






48. You will not always be charged the ____________ you set for a keyword or ad group.






49. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






50. _____________ can be a measure of advertising effectiveness.