Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An example of a valid display URL






2. The more _______ a keyword - the more potential traffic it has.






3. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






4. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






5. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






6. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






7. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






8. The Keyword Tool is not useful in the creation process for a ____________






9. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






10. The Report Center will only save your ____ most recent reports.






11. This AdWords ad serving option will show your higher performing ad more often.






12. The ________ allows you to exclude sites from the Google ContentNetwork.






13. Google's tracking conversion tool costs _____






14. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






15. A __________ can affect the Quality Score of an entire ad group or campaign.






16. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






17. The daily budget does not apply to the ____________






18. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






19. You can create a campaign without ___________.






20. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






21. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






22. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






23. If you create more than 15 reports - the system will automatically _______ the oldest reports.






24. Placement-targeted campaigns do not offer the ability to ________ in text ads.






25. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






26. Advertisers cannot ______ between prepay and postpay at any time.






27. A unique number assigned to each computer connected to the Internet.






28. To indicate a keyword as an exact match - ___________ should be used.






29. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






30. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






31. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






32. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






33. To access the AdWords API - advertisers must have a ________ account.






34. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






35. You can use _____________for different keywords in the same ad group.






36. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






37. Each AdWords campaign has its____________






38. It is possible to target a ____________ around your business location.






39. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






40. You do not need AdWords Editor to view a file that has been _______.






41. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






42. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






43. Increasing your daily budget is not a technique for _______






44. An advertiser should not immediately _________ with a lower CPC than value per click.






45. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






46. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






47. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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48. Advertisers should not use only __________ in order to maintain consistency.






49. You will not always be charged the ____________ you set for a keyword or ad group.






50. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.