Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






2. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






3. No __________ needed when using the broad-matched keyword matching option.






4. You can view billing adjustments like invalid click credits and promotional credits on the ______.






5. ROAS is an acronym for _______.






6. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






7. Considering a user's IP address is not the only method Google uses to show )______________






8. Prices stated in your ad text must always be supported within _____ of your landing page.






9. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






10. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






11. The AdWords API is a good substitute for ________.






12. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






13. Each AdWords campaign has its____________






14. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






15. The best next step in the client start-up process: Client approval and ______






16. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






17. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






18. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






19. Direct debit is ________ to all advertisers around the world.






20. ____________can help you keep your Quality Score high while keeping your cost low.






21. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






22. Using ___________ tends to give you fewer clicks but higher conversions.






23. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






24. Advertisers should not use only __________ in order to maintain consistency.






25. This report provides the best information about your contextually targeted campaign: _____________ Report






26. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






27. ______________ changes are allowed to an account in Google AdWords per month






28. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






29. A low clickthrough rate on content pages does not always indicate that your ads are ________






30. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






31. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






32. Placement-targeted campaigns useful for advertisers who want to build ______________






33. Offers Ability to edit multiple accounts at any time as a benefit.






34. If you create more than 15 reports - the system will automatically _______ the oldest reports.






35. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






36. ___________ is ideal for advertisers who want more control over their account.






37. Affected by the VAT tax






38. For each invoiced payment - it is possible to view your ________ broken down by campaign.






39. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






40. The last line of an AdWords ad is called _____






41. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






42. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






43. An advertiser should not always _______ with a positive profit margin.






44. To access the ______ - click on the Reports tab.






45. For keywords that provide a strong ROI - you should ______.






46. Can be created in both keyword-targeted and placement-targeted campaigns.






47. An example of a valid display URL






48. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






49. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






50. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.