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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
one keyword per line
multiple keyword matching options
Data View
2. The Ads Diagnostic Tool can be accessed in ____ places in your account.
customized targeting
the same as before
2
content publishers
3. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
Buy Here
ad text
pushpin symbol
Ads Diagnostic Tool
4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
good landing page
quick summary
interested in your product or service
may
5. Advertisers should not use only __________ in order to maintain consistency.
AdWords Standard Edition
My Client Center
Google's editorial policies
one text ad per ad group
6. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
outstanding Balance
competitors' advertisements
monitored and continuously modified
recommended budget
7. Keywords marked ________ can still trigger ads on content network sites.
3 months
campaign daily budget.
VAT registration numbers
inactive for search
8. __________ in ad text must be supported within how many clicks
wait at least 24 hours
Free offers
low clickthrough rate (CTR)
recommended budget
9. Can be created in both keyword-targeted and placement-targeted campaigns.
the same as before
image ads
converting well
billing address and chosen currency
10. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
optimize
native language
create a new campaign
Static Image.
11. Advertisers who have been with AdWords for _______ should optimize their accounts.
phrase match.
many years
different
US$2
12. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
San Francisco
find your ad on Google
after
VAT registration numbers
13. Affected by the VAT tax
European Union advertisers
impressions received
1000 impressions
keyword strategy
14. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Pay-Per-Call
CampaignService
low clickthrough rate (CTR)
Irish VAT rate
15. This AdWords ad serving option will show your higher performing ad more often.
Exact match keyword
reviewed
optimize
add those variations
16. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
15
transaction label
sexually explicit material
check
17. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
campaign daily budget.
the European Union - not including Ireland
Brackets [ ]
account billing thresholds
18. The _________ appears when a comment has been added.
many years
Budget Optimizer.
do not
pushpin symbol
19. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
previous purchasing history
Any location in any language worldwide
plural and singular
20. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
find your ad on Google
potential traffic
edit a client's billing
in excess
21. An advertiser should test ________ landing pages.
different
pushpin symbol
ad copies
until more clicks accrue
22. The format of local business ads is not the same on _______ and the Google search network.
automatically formats
Google Maps
Exact match keyword
local business listing
23. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
do not
advertising charges
business phone
AdWords Standard Edition
24. Direct debit is ________ to all advertisers around the world.
25
re-submit
posting it to your account.
not available
25. Using ___________ tends to give you fewer clicks but higher conversions.
below
ad text
Exact match keyword
online marketing agency with multiple clients
26. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
1000 impressions
content publishers
posting it to your account.
Google Maps
27. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
keyword report
competitors' advertisements
competitors
One
28. Updating the individual bids on 1 -000 keywords would equate to ________
monthly invoicing
create a new campaign
1-2 clicks
1 -000 operations
29. On search result pages - Google determines your ad's rank based on _____
Keyword Quality Score & CPC Bid
until more clicks accrue
negative-match keyword
outstanding Balance
30. Google does not consider a user's _____________ when determining whether to show your ad.
re-submit
previous purchasing history
multiple keyword matching options
30 days
31. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
sales or conversions
charged
location targets
Account description
32. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
region and city targeting
European Union advertisers
quick summary
check
33. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
billing address and chosen currency
the same as before
My Change History tool
query
34. If you find that a particular site doesn't convert well over time: Use the ________ tool.
reviewed
until more clicks accrue
developer token
site exclusion
35. An effective strategy for creating contextually targeted campaigns: Create ____________
content pages
translate ad text
territory-targeted
overall keyword themes.
36. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
account spend
keyword-targeted
re-submit
Inactive for search
37. ____________ do not have the ability to show on the Google content network.
CreativeService
local business ads
superlative
Any location in any language worldwide
38. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
The Traffic Estimator Tool
account billing thresholds
cheap chocolate
0.85
39. This API Service advertisers should use to create new ads.
CreativeService
confirmation email
unlimited
account spend
40. The best next step in the client start-up process: Client approval and ______
30 days
maximum cost-per-click (CPC) bid
advertising charges
sign-off
41. The API operations quota is determined by: The total ______ & the nubmer of clients managed
create a new campaign
converting well
Keyword Grouper
account spend
42. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
compared to your competitors
the European Union - not including Ireland
punctuation
43. This business could best utilize region and city targeting: A flower company that only delivers to ________
San Francisco
converting well
different keywords
data and graphs
44. No __________ needed when using the broad-matched keyword matching option.
unposted local changes
outstanding Balance
punctuation
reactivate your account
45. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Budget Optimizer.
account billing thresholds
include more characters
all countries and territories
46. The _______________ allows you to automatically raise or lower your bids during certain time periods.
impressions received
account spend
3 months
advanced mode of ad scheduling
47. Google does not translate _____
account spend
ad text
identical keywords
maximum cost-per-click (CPC) bid
48. An example of a valid display URL
plural and singular
www.gmail.com
Any location in any language worldwide
until more clicks accrue
49. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
50. You can use multiple keyword matching options for ____________ in the same ad group
My Change History tool
do not
competitors' advertisements
different keywords