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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
The Traffic Estimator Tool
add those variations
below
outstanding Balance
2. ____________can help you keep your Quality Score high while keeping your cost low.
monthly invoicing
region and city targeting
minimum spending level
check
3. The daily budget does not apply to the ____________
mgnifying glass icon
entire AdWords account
My Change History tool
Smart Pricing
4. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
edit a client's billing
Site-Related Keywords
optimizing your account
smart pricing
5. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
pushpin symbol
developer token
Static Image.
0.85
6. The Report Center will only save your ____ most recent reports.
15
query
user's IP address
conversion tracking
7. Three ways you can view your report: View data only - View graphs only - View _____
return on ad spend
data and graphs
compared to your competitors
smart pricing
8. A campaign's language and ________ can be edited after the campaign has been created.
location target
late
location targets
outstanding Balance
9. The last line of an AdWords ad is called _____
advanced mode of ad scheduling
AdWords Standard Edition
www.gmail.com
display URL
10. To access the ______ - click on the Reports tab.
1000 impressions
IP address
report center
1 -000 operations
11. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
cost-per-acquisition (CPA)
overall keyword themes.
multiple keyword matching options
12. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
most relevant
confirmation email
2 Lines and 12 to 18 Characters
customized targeting
13. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
automatically formats
measurable results
sexually explicit material
14. For each invoiced payment - it is possible to view your ________ broken down by campaign.
advertising charges
multi-point targeting
mgnifying glass icon
Data View
15. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
minimum spending level
one keyword per line
identical keywords
troubleshooting checklist
16. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
minimum spending level
Ads Diagnostic Tool
multi-point targeting
charged
17. You can use multiple keyword matching options for ____________ in the same ad group
re-submit
screenscraping
different keywords
Daily budget adjustments.
18. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
compared to your competitors
Brackets [ ]
do not
most relevant
19. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
Keyword Grouper
price
sexually explicit material
four different ways
20. Creating ____________ allows you to create ads that most accurately promote what you're selling
location target
check
highly specific ad groups
smart pricing
21. Google ads can be targeted to___________________
Any location in any language worldwide
www.gmail.com
Account description
developer token
22. On search result pages - Google determines your ad's rank based on _____
Keyword Quality Score & CPC Bid
delete a keyword
late
location targets
23. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
account spend
1 -000 operations
4
phrase match.
24. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
measurable results
monitored and continuously modified
Data services
keyword strategy
25. No __________ needed when using the broad-matched keyword matching option.
new or unused keywords
create a new campaign
punctuation
ad position
26. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
site exclusion
four different ways
position preference
brand awareness.
27. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
campaign daily budget.
Budget Optimizer.
dynamic variable
find your ad on Google
28. The ________ allows you to exclude sites from the Google ContentNetwork.
Site Exclusion Tool
0.85
find your ad on Google
advanced mode of ad scheduling
29. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
Daily Budget
billing address and chosen currency
find your ad on Google
one text ad per ad group
30. Can be created in both keyword-targeted and placement-targeted campaigns.
image ads
potential traffic
report center
superlative
31. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
nothing
recommended budget
site exclusion
expanded matches
32. Considered a superlative that would not be allowed in ad text without verification
pays for advertising
all countries and territories
Best
negative-match keyword
33. A unique number assigned to each computer connected to the Internet.
smart pricing
Google Maps
new or unused keywords
IP Address
34. Affected by the VAT tax
keyword-based advertising
My Change History tool
European Union advertisers
not available
35. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
return on ad spend
the European Union - not including Ireland
placement-targeted campaign.
account spend
36. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
one keyword per line
create a new campaign
15
25
37. According to punctuation policy - ________ exclamation points are allowed in your ad text
not profitable
site under contruction
developer token
One
38. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
different
pop-up on the landing page
higher conversions.
switch
39. ROAS is an acronym for _______.
www.gmail.com
higher conversions.
return on ad spend
late
40. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
good landing page
AdWords display URL
keyword report
Excel spreadsheet
41. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Account description
image ads
15
competitors' advertisements
42. ____________ do not have the ability to show on the Google content network.
until more clicks accrue
local business ads
highly relevant
US$2
43. Approximately w________ of Internet users use Google as their primary search engine.
create a new campaign
50%
local business ads
Daily budget adjustments.
44. The more _______ a keyword - the more potential traffic it has.
many years
not profitable
one ad variation per ad group
general
45. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
direct debit
troubleshooting checklist
ZERO - 0
maximum cost-per-click (CPC) bid
46. Google allows two or more of your clients to ____________ - provided they have separate accounts.
Brackets [ ]
highly relevant
advertise using the same keyword
keyword-targeted
47. ______________ changes are allowed to an account in Google AdWords per month
keyword-based advertising
multiple ad copies and keyword variations
unlimited
exported to CSV.
48. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
keyword strategy
Account-->campaign-->ad group-->ad text-->keywords
negative-match keyword
wait at least 24 hours
49. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
until more clicks accrue
Account description
online marketing agency with multiple clients
Web address
50. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
ad copies
troubleshooting checklist
Budget Optimizer.
return on ad spend