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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ______________ changes are allowed to an account in Google AdWords per month
unlimited
Best
advertise using the same keyword
below
2. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
posting it to your account.
Google search results
outrank
one ad variation per ad group
3. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
sales or conversions
plural and singular
may
edit a client's billing
4. Considering a user's IP address is not the only method Google uses to show )______________
50%
multiple ad copies and keyword variations
translate ad text
regionally targeted ads
5. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
conversion tracking
Brackets [ ]
account billing thresholds
compared to your competitors
6. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
troubleshooting checklist
conversion tracking
include more characters
plural and singular
7. An example of a valid display URL
100 Ad Groups
Budget Optimizer.
My Client Center
www.gmail.com
8. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
screenscraping
native language
Any location in any language worldwide
Google Maps
9. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
placement-targeted campaign.
poor performing keyword
outrank
different keywords
10. If you have a CPC of $2 - you pay up to _______ for a click.
interested in your product or service
25
US$2
troubleshooting checklist
11. EHowand The Guardian are examples of ______.
San Francisco
keyword-based advertising
content publishers
all countries and territories
12. The format of local business ads is not the same on _______ and the Google search network.
troubleshooting checklist
Google Maps
ZERO - 0
native language
13. Advertisers should not use only __________ in order to maintain consistency.
dynamic variable
Invoice Details page
one text ad per ad group
searches using a keyword
14. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
direct debit
Campaign
low clickthrough rate (CTR)
identical keywords
15. When the information on a site in _________________ that relates to your ad the placement of your ads occur
troubleshooting checklist
Google content network
entire AdWords account
developer token
16. A unique number assigned to each computer connected to the Internet.
IP address
cheap chocolate
Any location in any language worldwide
nothing
17. In general - including the price of a product in the ad text __________
improves conversion rate
multiple keyword matching options
developer token
region and city targeting
18. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
multi-point targeting
interested in your product or service
Google content network
the same as before
19. _____________ can be a measure of advertising effectiveness.
cost-per-acquisition (CPA)
delete a keyword
troubleshooting checklist
different
20. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
Pause Conversion Tracking
charged
do not
archive
21. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
do not
ad position
interested in your product or service
highly specific ad groups
22. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
highly specific ad groups
four different ways
wait at least 24 hours
outstanding Balance
23. A __________ can affect the Quality Score of an entire ad group or campaign.
IP address
placement-targeted campaign.
poor performing keyword
minimum monthly amount
24. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Site-Related Keywords
4
CreativeService
until more clicks accrue
25. Placement-targeted ads compete with _______ ads.
business phone
price
keyword-targeted
the same as before
26. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
Sign Up
improves conversion rate
2 Lines and 12 to 18 Characters
may
27. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
new or unused keywords
Static Image.
location target
28. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
switch
keyword report
site exclusion
archive
29. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
find your ad on Google
default language preference
location target
www.gmail.com
30. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
VAT registration numbers
show your ad
edit a client's billing
ad position
31. You will not always be charged the ____________ you set for a keyword or ad group.
multi-point targeting
maximum cost-per-click (CPC) bid
12
native language
32. You cannot have this as a destination URL _____
Static Image.
1-2 clicks
site under contruction
potential traffic
33. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
native language
multiple keyword matching options
100 Ad Groups
AdWords account
34. __________ in ad text must be supported within how many clicks
many years
Free offers
keyword-based advertising
content pages
35. ___________ is ideal for advertisers who want more control over their account.
Invoice Details page
AdWords Standard Edition
searches using a keyword
IP address
36. Google's tracking conversion tool costs _____
nothing
50-mile radius
local business ads
My Client Center
37. If you find that a particular site doesn't convert well over time: Use the ________ tool.
return on ad spend
transaction label
include more characters
site exclusion
38. To access the AdWords API - advertisers must have a ________ account.
recommended budget
improves conversion rate
superlative
My Client Center
39. Exact match tends to give you fewer clicks but ________
higher conversions.
European Union advertisers
default language preference
Web address
40. The most effective AdWords ad headlines ____________ to the keywords being searched.
account spend
Irish VAT rate
directly relate
highly specific ad groups
41. For placement-targeted campaigns - it is possible to target only ______ of a website.
location targets
Pay-Per-Call
sexually explicit material
specific sections
42. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
optimizing your account
potential traffic
quick summary
43. Prices stated in your ad text must always be supported within _____ of your landing page.
improves conversion rate
negative-match keyword
1-2 clicks
Keyword Quality Score & CPC Bid
44. Position preference works with the _______
Budget Optimizer.
Billing Summary page
spreadsheet form
content publishers
45. It's not best to deliver key messages ____ in your video ad
add those variations
cheap chocolate
late
outstanding Balance
46. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
compared to your competitors
superlative
US$2
increasing traffic
47. Updating the individual bids on 1 -000 keywords would equate to ________
Invoice Details page
pop-up on the landing page
1 -000 operations
Ads Diagnostic Tool
48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
entire AdWords account
minimum spending level
edit a client's billing
the European Union - not including Ireland
49. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
may
different keywords
inactive for search
AdWords postpay option
50. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
campaign daily budget.
nothing
reactivate your account
ad position