Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Before you can create a local business ad - you must first create a __________ in the Local Business Center






2. Google does not consider a user's _____________ when determining whether to show your ad.






3. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






4. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






5. Affected by the VAT tax






6. This API Service advertisers should use to create new ads.






7. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






8. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






9. When the information on a site in _________________ that relates to your ad the placement of your ads occur






10. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






11. For placement-targeted campaigns - it is possible to target only ______ of a website.






12. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






13. Prepay and postpay options depend on your ___________________






14. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






15. Offers Ability to edit multiple accounts at any time as a benefit.






16. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






17. ____________ do not have the ability to show on the Google content network.






18. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






19. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






21. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






22. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






23. A unique number assigned to each computer connected to the Internet.






24. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






25. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






27. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






28. Considering a user's IP address is not the only method Google uses to show )______________






29. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






30. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






31. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






32. Three ways you can view your report: View data only - View graphs only - View _____






33. Prices stated in your ad text must always be supported within _____ of your landing page.






34. According to punctuation policy - ________ exclamation points are allowed in your ad text






35. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






36. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






37. To pause conversion tracking - you must click the '______' button






38. Three types of conversions: Lead - ______ - Page View






39. The _______________ allows you to automatically raise or lower your bids during certain time periods.






40. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






41. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






42. If you have a CPC of $2 - you pay up to _______ for a click.






43. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






44. For each invoiced payment - it is possible to view your ________ broken down by campaign.






45. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






46. A Uniform Resource Locator (URL) is commonly known as ____






47. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






48. This API Web Service allows advertisers to change their daily budget






49. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






50. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.