Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google ads can be targeted to___________________






2. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






3. The daily budget does not apply to the ____________






4. The last line of an AdWords ad is called _____






5. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






6. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






7. If you find that a particular site doesn't convert well over time: Use the ________ tool.






8. You do not need AdWords Editor to view a file that has been _______.






9. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






10. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






11. Your ad cannot be locked out of the top position based solely on ____






12. Advertisers who have been with AdWords for _______ should optimize their accounts.






13. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






14. Google does not consider a user's _____________ when determining whether to show your ad.






15. A unique number assigned to each computer connected to the Internet.






16. When a file is shared: ________ will be marked in purple.






17. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






18. The pricing model for mobile ads is either pay-per-click or ______.






19. _____________ can be a measure of advertising effectiveness.






20. The ______________ provides the best possibility for high numbers of ad impressions






21. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






22. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






23. AdWords may generate traffic _______ of your daily budget.






24. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






25. Google allows certain __________ or variations of words in ad tex






26. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






27. The more _______ a keyword - the more potential traffic it has.






28. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






29. Your ______________does not have to be the exact same as your destination URL.






30. Considering a user's IP address is not the only method Google uses to show )______________






31. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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32. Considered a superlative that would not be allowed in ad text without verification






33. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






34. Before you can create a local business ad - you must first create a __________ in the Local Business Center






35. The _________ appears when a comment has been added.






36. An advertiser should not immediately _________ with a lower CPC than value per click.






37. EHowand The Guardian are examples of ______.






38. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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39. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






40. The daily spending limit for an AdWords campaign






41. It is possible to target a ____________ around your business location.






42. You will not always be charged the ____________ you set for a keyword or ad group.






43. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






44. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






45. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






46. The Report Center will only save your ____ most recent reports.






47. It's not best to deliver key messages ____ in your video ad






48. This API Service advertisers should use to create new ads.






49. This API Web Service allows advertisers to change their daily budget






50. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns