Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Prepay and postpay options depend on your ___________________






2. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






3. Can be created in both keyword-targeted and placement-targeted campaigns.






4. Advertisers who have been with AdWords for _______ should optimize their accounts.






5. If you find that a particular site doesn't convert well over time: Use the ________ tool.






6. This business could best utilize region and city targeting: A flower company that only delivers to ________






7. Google does not consider a user's _____________ when determining whether to show your ad.






8. When a user _____________ you have included in your campaign your ads appear on Google.






9. An effective strategy for creating contextually targeted campaigns: Create ____________






10. The ________ allows you to exclude sites from the Google ContentNetwork.






11. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






12. An example of a valid display URL






13. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






14. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






15. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






16. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






17. The _________ appears when a comment has been added.






18. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






19. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






20. Using ___________ tends to give you fewer clicks but higher conversions.






21. _____________ can be a measure of advertising effectiveness.






22. Google _____ charge you more than your billing threshold.






23. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






24. EHowand The Guardian are examples of ______.






25. The default setting for any new keyword is not this:________






26. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






27. Prices stated in your ad text must always be supported within _____ of your landing page.






28. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






29. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






30. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






31. AdWords may generate traffic _______ of your daily budget.






32. Google AdWords uses THIS to target your ads to users searching on Google






33. Once an ad campaign is created it should be ______________ for best results.






34. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






35. Google does not _______ for you when specifing other langauges.






36. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






37. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






38. You can use multiple keyword matching options for ____________ in the same ad group






39. An example of a call-to-action phrase






40. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






41. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






42. The best next step in the client start-up process: Client approval and ______






43. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






44. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






45. An advertiser should not immediately _________ with a lower CPC than value per click.






46. Before you can create a local business ad - you must first create a __________ in the Local Business Center






47. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






48. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






49. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






50. Affected by the VAT tax