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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
account billing thresholds
Invoice Details page
find your ad on Google
return on ad spend
2. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
minimum spending level
AdWords display URL
25
account spend
3. The AdWords API is a good substitute for ________.
reviewed
Site Exclusion Tool
screenscraping
improves conversion rate
4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
AdWords display URL
Google content network
confirmation email
interested in your product or service
5. A Uniform Resource Locator (URL) is commonly known as ____
50-mile radius
advanced mode of ad scheduling
Web address
2 Lines and 12 to 18 Characters
6. Google allows two or more of your clients to ____________ - provided they have separate accounts.
higher conversions.
100 Ad Groups
advertise using the same keyword
low clickthrough rate (CTR)
7. The best next step in the client start-up process: Client approval and ______
One
site exclusion
sign-off
AdWords postpay option
8. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
confirmation email
in excess
general
posting it to your account.
9. Position preference works with the _______
customized targeting
Budget Optimizer.
higher conversions.
ad text
10. The 'Other' _________ does not allow you to track how many pages a user has viewed.
recommended budget
transaction label
all countries and territories
add those variations
11. You can view billing adjustments like invalid click credits and promotional credits on the ______.
site under contruction
pushpin symbol
Pay-Per-Call
Invoice Details page
12. The default setting for any new keyword is not this:________
potential traffic
Best
online marketing agency with multiple clients
phrase match.
13. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
Keyword Quality Score & CPC Bid
AdWords postpay option
Google content network
screenscraping
14. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
poor performing keyword
optimizing your account
advertising charges
15. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
advanced mode of ad scheduling
Site-Related Keywords
do not
monitored and continuously modified
16. You can use multiple keyword matching options for ____________ in the same ad group
content pages
dynamic variable
different keywords
new or unused keywords
17. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
one keyword per line
keyword-based advertising
data and graphs
previous purchasing history
18. To indicate a keyword as an exact match - ___________ should be used.
One
Brackets [ ]
poor performing keyword
include more characters
19. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
Billing Summary page
competitors
direct debit
re-submit
20. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
dynamic variable
smart pricing
compared to your competitors
converting well
21. The most effective AdWords ad headlines ____________ to the keywords being searched.
Pay-Per-Call
punctuation
directly relate
multiple ad copies and keyword variations
22. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
online marketing agency with multiple clients
VAT registration numbers
switch
23. An example of a valid display URL
0.03
2
multiple keyword matching options
www.gmail.com
24. Offers Ability to edit multiple accounts at any time as a benefit.
show your ad
Daily budget adjustments.
unposted local changes
AdWords Editor
25. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
reviewed
Irish VAT rate
location target
optimizing your account
26. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
one ad variation per ad group
delete a keyword
optimize
compared to your competitors
27. The option to select a desired position for your ad.
position preference
account billing thresholds
inactive for search
0.03
28. Direct debit is ________ to all advertisers around the world.
not available
Google Maps
screenscraping
25
29. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Campaign
Site-Related Keywords
automatically formats
Quality Score
30. A low clickthrough rate on content pages does not always indicate that your ads are ________
Google Maps
not profitable
directly relate
monthly invoicing
31. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
multi-point targeting
converting well
Billing Summary page
low clickthrough rate (CTR)
32. The daily spending limit for an AdWords campaign
own daily budget.
reactivate your account
plural and singular
Daily Budget
33. Placement-targeted ads compete with _______ ads.
Free offers
keyword-targeted
exported to CSV.
cheap chocolate
34. Using ___________ tends to give you fewer clicks but higher conversions.
Exact match keyword
keyword strategy
entire AdWords account
searches using a keyword
35. The daily budget does not apply to the ____________
entire AdWords account
improves conversion rate
mgnifying glass icon
not profitable
36. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
measurable results
Google's editorial policies
include more characters
account spend
37. An effective strategy for creating contextually targeted campaigns: Create ____________
not profitable
after
overall keyword themes.
do not
38. Google does not translate _____
ad text
Site-Related Keywords
native language
measurable results
39. Creating ____________ allows you to create ads that most accurately promote what you're selling
pop-up on the landing page
until more clicks accrue
highly specific ad groups
negative-match keyword
40. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
cmmon misspellings
advertising charges
Web address
converting well
41. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
Pause Conversion Tracking
content pages
2 Lines and 12 to 18 Characters
4
42. There is no ______________ that you have to spend on Google AdWords.
Billing Summary page
plural and singular
minimum monthly amount
1 -000 operations
43. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
US$2
minimum monthly amount
own daily budget.
sales or conversions
44. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
increasing traffic
advertising charges
the same as before
Data services
45. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
Account description
pushpin symbol
highly relevant
until more clicks accrue
46. This API Web Service allows advertisers to change their daily budget
pays for advertising
AdWords display URL
Google Domain name
CampaignService
47. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
interested in your product or service
edit a client's billing
position preference
Ads Diagnostic Tool
48. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
include more characters
dynamic variable
low clickthrough rate (CTR)
Free offers
49. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
posting it to your account.
territory-targeted
pays for advertising
return on ad spend
50. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
location target
spreadsheet form
identical keywords