Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






2. Affected by the VAT tax






3. Three ways you can view your report: View data only - View graphs only - View _____






4. Three types of conversions: Lead - ______ - Page View






5. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






6. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






7. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






8. You can use multiple keyword matching options for ____________ in the same ad group






9. When the information on a site in _________________ that relates to your ad the placement of your ads occur






10. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






11. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






12. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






13. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






14. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






15. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






16. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






17. An example of a valid display URL






18. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






19. Google AdWords uses THIS to target your ads to users searching on Google






20. Prices stated in your ad text must always be supported within _____ of your landing page.






21. An advertiser should test ________ landing pages.






22. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






23. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






24. With __________ - you can create target areas of virtually any size and shape.






25. You can use _____________for different keywords in the same ad group.






26. The quickest way to ________ - login - and password information - Logging in to the client's account.

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27. A __________ can affect the Quality Score of an entire ad group or campaign.






28. __________ in ad text must be supported within how many clicks






29. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






31. Increasing your daily budget is not a technique for _______






32. The format of local business ads is not the same on _______ and the Google search network.






33. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






34. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






35. Placement-targeted campaigns do not offer the ability to ________ in text ads.






36. Exact match tends to give you fewer clicks but ________






37. You cannot have this as a destination URL _____






38. You do not need AdWords Editor to view a file that has been _______.






39. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






40. The 'Other' _________ does not allow you to track how many pages a user has viewed.






41. It is possible to have your mobile ad connect users to your ______






42. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






43. If you have a CPC of $2 - you pay up to _______ for a click.






44. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






45. Approximately w________ of Internet users use Google as their primary search engine.






46. An example of a call-to-action phrase






47. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






48. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






49. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






50. This business could best utilize region and city targeting: A flower company that only delivers to ________