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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google ads can be targeted to___________________
unlimited
sales or conversions
Any location in any language worldwide
cheap chocolate
2. On search result pages - Google determines your ad's rank based on _____
compared to your competitors
mgnifying glass icon
entire AdWords account
Keyword Quality Score & CPC Bid
3. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
highly relevant
query
Broad match keyword matching option
not profitable
4. Updating the individual bids on 1 -000 keywords would equate to ________
IP address
1 -000 operations
Google content network
image ads
5. The last line of an AdWords ad is called _____
position preference
impressions received
30 days
display URL
6. The API operations quota is determined by: The total ______ & the nubmer of clients managed
searches using a keyword
Site Exclusion Tool
online marketing agency with multiple clients
account spend
7. The default setting for any new keyword is not this:________
territory-targeted
entire AdWords account
phrase match.
do not
8. In general - including the price of a product in the ad text __________
improves conversion rate
keyword strategy
Any location in any language worldwide
do not
9. There are two panels in the interface. They are: _____ - Edit Panel
Data View
user's IP address
general
conversion tracking
10. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
improves conversion rate
find your ad on Google
inactive for search
11. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
Ads Diagnostic Tool
Keyword Grouper
Web address
50-mile radius
12. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
increasing traffic
US$2
minimum spending level
good landing page
13. When a user _____________ you have included in your campaign your ads appear on Google.
edit a client's billing
Brackets [ ]
compared to your competitors
searches using a keyword
14. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
smart pricing
check
include more characters
Excel spreadsheet
15. The Report Center will only save your ____ most recent reports.
15
3 months
monthly invoicing
highly specific ad groups
16. The ________ allows you to exclude sites from the Google ContentNetwork.
identical keywords
impressions received
Site Exclusion Tool
competitors
17. EHowand The Guardian are examples of ______.
content publishers
Budget Optimizer.
pushpin symbol
price
18. The ______________ provides the best possibility for high numbers of ad impressions
Daily budget adjustments.
Buy Here
minimum spending level
Broad match keyword matching option
19. Using ___________ tends to give you fewer clicks but higher conversions.
low clickthrough rate (CTR)
Exact match keyword
automatically formats
AdWords postpay option
20. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
Excel spreadsheet
AdWords postpay option
identical keywords
until more clicks accrue
21. The more _______ a keyword - the more potential traffic it has.
general
Budget Optimizer.
One
conversion tracking
22. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
pop-up on the landing page
Invoice Details page
Static Image.
native language
23. This API Service advertisers should use to create new ads.
competitors
charged
CreativeService
Best
24. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
charged
user's IP address
poor performing keyword
phrase match.
25. The 'Other' _________ does not allow you to track how many pages a user has viewed.
transaction label
0.03
unposted local changes
IP address
26. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
add those variations
dynamic variable
12
include more characters
27. An advertiser should test ________ landing pages.
different
12
content publishers
general
28. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
image ads
add those variations
My Change History tool
local business listing
29. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
display URL
smart pricing
Web address
30. There is no ______________ that you have to spend on Google AdWords.
increasing traffic
one keyword per line
optimizing your account
minimum monthly amount
31. Google's tracking conversion tool costs _____
content pages
Campaign
location target
nothing
32. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
33. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
ZERO - 0
AdWords display URL
Keyword Grouper
in excess
34. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
site under contruction
4
1-2 clicks
entire AdWords account
35. An advertiser should not immediately _________ with a lower CPC than value per click.
confirmation email
delete a keyword
location targets
switch
36. ____________ do not have the ability to show on the Google content network.
charged
local business ads
interested in your product or service
wait at least 24 hours
37. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
default language preference
find your ad on Google
brand awareness.
the same as before
38. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
punctuation
advertising charges
Inactive for search
do not
39. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
superlative
San Francisco
edit a client's billing
show your ad
40. The daily spending limit for an AdWords campaign
switch
direct debit
Data View
Daily Budget
41. No __________ needed when using the broad-matched keyword matching option.
add those variations
punctuation
1 -000 operations
superlative
42. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
customized targeting
Pause Conversion Tracking
12
Broad match keyword matching option
43. Keywords marked ________ can still trigger ads on content network sites.
inactive for search
image ads
2 Lines and 12 to 18 Characters
www.gmail.com
44. Affected by the VAT tax
European Union advertisers
50-mile radius
competitors' advertisements
unposted local changes
45. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
keyword report
ZERO - 0
converting well
site under contruction
46. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
12
customized targeting
quick summary
conversion tracking
47. This API Web Service allows advertisers to change their daily budget
CampaignService
AdWords Editor
AdWords Standard Edition
nothing
48. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
good landing page
until more clicks accrue
create a new campaign
Site Exclusion Tool
49. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Inactive for search
the same as before
One
cost-per-acquisition (CPA)
50. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
Campaign
one keyword per line
image ads
automatically formats