Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






2. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






3. This AdWords ad serving option will show your higher performing ad more often.






4. A Uniform Resource Locator (URL) is commonly known as ____






5. For placement-targeted campaigns - it is possible to target only ______ of a website.






6. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






7. Direct debit is ________ to all advertisers around the world.






8. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






9. Site Exclusion is applied at ______ level






10. Your ad cannot be locked out of the top position based solely on ____






11. Affected by the VAT tax






12. Placement-targeted ads compete with _______ ads.






13. There is no ______________ that you have to spend on Google AdWords.






14. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






15. The more _______ a keyword - the more potential traffic it has.






16. You do not need AdWords Editor to view a file that has been _______.






17. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






18. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






19. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






20. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






21. Placement-targeted campaigns useful for advertisers who want to build ______________






22. The best next step in the client start-up process: Client approval and ______






23. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






24. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






25. ______________ changes are allowed to an account in Google AdWords per month






26. Advertisers who have been with AdWords for _______ should optimize their accounts.






27. An advertiser should not always _______ with a positive profit margin.






28. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






29. To indicate a keyword as an exact match - ___________ should be used.






30. The ________ allows you to exclude sites from the Google ContentNetwork.






31. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






32. Your ______________does not have to be the exact same as your destination URL.






33. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






34. This API Service advertisers should use to create new ads.






35. It regroups keywords from one ad group into more granular ad groups.






36. Placement-targeted campaigns do not offer the ability to ________ in text ads.






37. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






38. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






39. Advertisers cannot ______ between prepay and postpay at any time.






40. The structure of an AdWords account from the top down






41. When the information on a site in _________________ that relates to your ad the placement of your ads occur






42. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






43. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






44. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






45. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






46. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






47. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






48. The quickest way to ________ - login - and password information - Logging in to the client's account.

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49. Advertisers should not use only __________ in order to maintain consistency.






50. Placement-targeted ads share the ad space on a content page with how _____ other Google ads







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