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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The default setting for any new keyword is not this:________
CampaignService
Daily Budget
phrase match.
Google content network
2. Google allows certain __________ or variations of words in ad tex
CampaignService
cmmon misspellings
cost-per-acquisition (CPA)
www.gmail.com
3. ROAS is an acronym for _______.
pop-up on the landing page
nothing
return on ad spend
site exclusion
4. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
edit a client's billing
monthly invoicing
2 Lines and 12 to 18 Characters
1-2 clicks
5. You can create a campaign without ___________.
entire AdWords account
Buy Here
US$2
posting it to your account.
6. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
reviewed
highly specific ad groups
My Change History tool
impressions received
7. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
www.gmail.com
CampaignService
50%
8. A Uniform Resource Locator (URL) is commonly known as ____
Pause Conversion Tracking
unposted local changes
own daily budget.
Web address
9. The daily spending limit for an AdWords campaign
billing address and chosen currency
cost-per-acquisition (CPA)
Daily budget adjustments.
Daily Budget
10. The quickest way to ________ - login - and password information - Logging in to the client's account.
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11. The structure of an AdWords account from the top down
Irish VAT rate
Account-->campaign-->ad group-->ad text-->keywords
screenscraping
CreativeService
12. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
Billing Summary page
pop-up on the landing page
brand awareness.
plural and singular
13. A unique number assigned to each computer connected to the Internet.
cheap chocolate
show your ad
IP Address
Any location in any language worldwide
14. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
compared to your competitors
Ads Diagnostic Tool
Sign Up
CreativeService
15. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
Excel spreadsheet
Google Domain name
phrase match.
unlimited
16. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
unposted local changes
compared to your competitors
confirmation email
plural and singular
17. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
data and graphs
30 days
Static Image.
superlative
18. It is possible to have your mobile ad connect users to your ______
find your ad on Google
Web address
business phone
US$2
19. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
1-2 clicks
cost-per-acquisition (CPA)
1000 impressions
delete a keyword
20. To access the ______ - click on the Reports tab.
3 months
monitored and continuously modified
cmmon misspellings
report center
21. The Report Center will only save your ____ most recent reports.
the same as before
15
quick summary
default language preference
22. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
Free offers
increase the CPC of a keyword
charged
mgnifying glass icon
23. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
unposted local changes
all countries and territories
new or unused keywords
spreadsheet form
24. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
cost-per-acquisition (CPA)
Free offers
50-mile radius
Inactive for search
25. Placement-targeted campaigns do not offer the ability to ________ in text ads.
navigate
content pages
sales or conversions
include more characters
26. Can be created in both keyword-targeted and placement-targeted campaigns.
Inactive for search
sexually explicit material
image ads
inactive for search
27. It regroups keywords from one ad group into more granular ad groups.
pushpin symbol
dynamic variable
multiple ad copies and keyword variations
Keyword Grouper
28. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Account description
directly relate
entire AdWords account
transaction label
29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
reactivate your account
keyword-targeted
converting well
pop-up on the landing page
30. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
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31. For each invoiced payment - it is possible to view your ________ broken down by campaign.
highly relevant
location targets
re-submit
advertising charges
32. This API Service advertisers should use to create new ads.
Account description
Data services
CreativeService
translate ad text
33. The option to select a desired position for your ad.
AdWords Standard Edition
position preference
the same as before
troubleshooting checklist
34. It's not best to deliver key messages ____ in your video ad
late
cost-per-acquisition (CPA)
site under contruction
www.gmail.com
35. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
check
advanced mode of ad scheduling
cmmon misspellings
Daily Budget
36. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
report center
placement-targeted campaign.
Data View
the European Union - not including Ireland
37. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
Billing Summary page
pays for advertising
native language
quick summary
38. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
Invoice Details page
Billing Summary page
ad copies
keyword-based advertising
39. Your ______________does not have to be the exact same as your destination URL.
troubleshooting checklist
AdWords display URL
may
the European Union - not including Ireland
40. Advertisers cannot ______ between prepay and postpay at any time.
switch
direct debit
online marketing agency with multiple clients
minimum monthly amount
41. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
phrase match.
not profitable
below
42. If you find that a particular site doesn't convert well over time: Use the ________ tool.
Billing Summary page
Web address
1-2 clicks
site exclusion
43. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
low clickthrough rate (CTR)
return on ad spend
advanced mode of ad scheduling
pop-up on the landing page
44. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
territory-targeted
mgnifying glass icon
keyword-targeted
report center
45. Prices stated in your ad text must always be supported within _____ of your landing page.
1-2 clicks
transaction label
Best
Irish VAT rate
46. ____________can help you keep your Quality Score high while keeping your cost low.
potential traffic
IP Address
region and city targeting
Exact match keyword
47. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
most relevant
competitors
charged
switch
48. _____________ can be a measure of advertising effectiveness.
until more clicks accrue
IP address
multiple keyword matching options
cost-per-acquisition (CPA)
49. This API Web Service allows advertisers to change their daily budget
San Francisco
CampaignService
increasing traffic
nothing
50. Three ways you can view your report: View data only - View graphs only - View _____
Site Exclusion Tool
data and graphs
own daily budget.
nothing