Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The structure of an AdWords account from the top down






2. According to punctuation policy - ________ exclamation points are allowed in your ad text






3. If you create more than 15 reports - the system will automatically _______ the oldest reports.






4. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






5. Placement-targeted ads compete with _______ ads.






6. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






7. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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8. Advertisers who have been with AdWords for _______ should optimize their accounts.






9. An advertiser should test ________ landing pages.






10. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






11. _____________ can be a measure of advertising effectiveness.






12. When a file is shared: ________ will be marked in purple.






13. Google's tracking conversion tool costs _____






14. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






15. ___________ is ideal for advertisers who want more control over their account.






16. You can use multiple keyword matching options for ____________ in the same ad group






17. Site Exclusion is applied at ______ level






18. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






19. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






20. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






21. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






22. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






23. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






24. The pricing model for mobile ads is either pay-per-click or ______.






25. Prepay and postpay options depend on your ___________________






26. The Report Center will only save your ____ most recent reports.






27. The daily budget does not apply to the ____________






28. ____________ do not have the ability to show on the Google content network.






29. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






30. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






31. The API operations quota is determined by: The total ______ & the nubmer of clients managed






32. An advertiser should not immediately _________ with a lower CPC than value per click.






33. This API Web Service allows advertisers to change their daily budget






34. An example of a valid display URL






35. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






36. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






37. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






38. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






39. To access the AdWords API - advertisers must have a ________ account.






40. The My Change History tool will display changes such as ________






41. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






42. On search result pages - Google determines your ad's rank based on _____






43. Google ads can be targeted to___________________






44. A unique number assigned to each computer connected to the Internet.






45. Before you can create a local business ad - you must first create a __________ in the Local Business Center






46. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






47. To access the ______ - click on the Reports tab.






48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






49. You can use _____________for different keywords in the same ad group.






50. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage