Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ______________does not have to be the exact same as your destination URL.






2. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






3. Three ways you can view your report: View data only - View graphs only - View _____






4. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






5. Advertisers should not use only __________ in order to maintain consistency.






6. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






7. It regroups keywords from one ad group into more granular ad groups.






8. For keywords that provide a strong ROI - you should ______.






9. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






10. A __________ can affect the Quality Score of an entire ad group or campaign.






11. A Uniform Resource Locator (URL) is commonly known as ____






12. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






13. There is no ______________ that you have to spend on Google AdWords.






14. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






15. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






16. Considered a superlative that would not be allowed in ad text without verification






17. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






18. Can be created in both keyword-targeted and placement-targeted campaigns.






19. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






20. EHowand The Guardian are examples of ______.






21. Each AdWords campaign has its____________






22. The pricing model for mobile ads is either pay-per-click or ______.






23. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






24. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






25. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






26. __________ in ad text must be supported within how many clicks






27. The format of local business ads is not the same on _______ and the Google search network.






28. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






29. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






30. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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31. An advertiser should not immediately _________ with a lower CPC than value per click.






32. ____________ do not have the ability to show on the Google content network.






33. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






34. You can use multiple keyword matching options for ____________ in the same ad group






35. Using ___________ tends to give you fewer clicks but higher conversions.






36. The _________ appears when a comment has been added.






37. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






38. Your ads can appear on Google only _____ you've entered valid billing information.






39. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






40. To access the ______ - click on the Reports tab.






41. Once an ad campaign is created it should be ______________ for best results.






42. The best next step in the client start-up process: Client approval and ______






43. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






44. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






45. A low clickthrough rate on content pages does not always indicate that your ads are ________






46. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






47. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






48. Advertisers cannot ______ between prepay and postpay at any time.






49. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






50. A unique number assigned to each computer connected to the Internet.