SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ______________does not have to be the exact same as your destination URL.
local business listing
local business ads
position preference
AdWords display URL
2. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
transaction label
poor performing keyword
business phone
3. Three ways you can view your report: View data only - View graphs only - View _____
data and graphs
general
add those variations
competitors' advertisements
4. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
Free offers
not available
Any location in any language worldwide
navigate
5. Advertisers should not use only __________ in order to maintain consistency.
conversion tracking
one text ad per ad group
Any location in any language worldwide
VAT registration numbers
6. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
searches using a keyword
the European Union - not including Ireland
optimizing your account
find your ad on Google
7. It regroups keywords from one ad group into more granular ad groups.
unposted local changes
identical keywords
unlimited
Keyword Grouper
8. For keywords that provide a strong ROI - you should ______.
Keyword Quality Score & CPC Bid
one ad variation per ad group
increase the CPC
3 months
9. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
multi-point targeting
smart pricing
Pause Conversion Tracking
improves conversion rate
10. A __________ can affect the Quality Score of an entire ad group or campaign.
four different ways
Quality Score
Buy Here
poor performing keyword
11. A Uniform Resource Locator (URL) is commonly known as ____
1 -000 operations
wait at least 24 hours
Billing Summary page
Web address
12. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
not profitable
monthly invoicing
all countries and territories
Quality Score
13. There is no ______________ that you have to spend on Google AdWords.
minimum monthly amount
2
check
position preference
14. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
phrase match.
increase the CPC
impressions received
My Client Center
15. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
switch
Invoice Details page
potential traffic
higher conversions.
16. Considered a superlative that would not be allowed in ad text without verification
Best
data and graphs
regionally targeted ads
pays for advertising
17. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
15
direct debit
keyword-targeted
smart pricing
18. Can be created in both keyword-targeted and placement-targeted campaigns.
image ads
display URL
Google content network
create a new campaign
19. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
ad copies
AdWords Editor
negative-match keyword
plural and singular
20. EHowand The Guardian are examples of ______.
automatically formats
content publishers
searches using a keyword
3 months
21. Each AdWords campaign has its____________
own daily budget.
query
One
dynamic variable
22. The pricing model for mobile ads is either pay-per-click or ______.
US$2
www.gmail.com
Pay-Per-Call
Campaign
23. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
US$2
account billing thresholds
Quality Score
24. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
online marketing agency with multiple clients
Invoice Details page
regionally targeted ads
previous purchasing history
25. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
monitored and continuously modified
pop-up on the landing page
until more clicks accrue
Ads Diagnostic Tool
26. __________ in ad text must be supported within how many clicks
Free offers
default language preference
posting it to your account.
ZERO - 0
27. The format of local business ads is not the same on _______ and the Google search network.
AdWords display URL
display URL
user's IP address
Google Maps
28. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
show your ad
advanced mode of ad scheduling
price
potential traffic
29. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
general
plural and singular
Google Maps
region and city targeting
30. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
31. An advertiser should not immediately _________ with a lower CPC than value per click.
0.85
Brackets [ ]
delete a keyword
keyword report
32. ____________ do not have the ability to show on the Google content network.
local business listing
local business ads
one text ad per ad group
Site-Related Keywords
33. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
Any location in any language worldwide
recommended budget
most relevant
0.85
34. You can use multiple keyword matching options for ____________ in the same ad group
sign-off
punctuation
different keywords
general
35. Using ___________ tends to give you fewer clicks but higher conversions.
phrase match.
AdWords Editor
Exact match keyword
Brackets [ ]
36. The _________ appears when a comment has been added.
pushpin symbol
Data View
outstanding Balance
the European Union - not including Ireland
37. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
Budget Optimizer.
expanded matches
site under contruction
Sign Up
38. Your ads can appear on Google only _____ you've entered valid billing information.
Brackets [ ]
conversion tracking
1 -000 operations
after
39. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
local business listing
default language preference
do not
nothing
40. To access the ______ - click on the Reports tab.
the same as before
report center
advertising charges
Google search results
41. Once an ad campaign is created it should be ______________ for best results.
screenscraping
monitored and continuously modified
navigate
low clickthrough rate (CTR)
42. The best next step in the client start-up process: Client approval and ______
late
keyword-targeted
until more clicks accrue
sign-off
43. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
ZERO - 0
converting well
new or unused keywords
one ad variation per ad group
44. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
converting well
entire AdWords account
30 days
one text ad per ad group
45. A low clickthrough rate on content pages does not always indicate that your ads are ________
optimizing your account
keyword-targeted
improves conversion rate
not profitable
46. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
keyword-based advertising
potential traffic
0.85
competitors
47. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
measurable results
advanced mode of ad scheduling
account spend
Smart Pricing
48. Advertisers cannot ______ between prepay and postpay at any time.
the same as before
default language preference
Free offers
switch
49. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
re-submit
Site-Related Keywords
Account-->campaign-->ad group-->ad text-->keywords
site under contruction
50. A unique number assigned to each computer connected to the Internet.
keyword-targeted
Broad match keyword matching option
IP address
monthly invoicing