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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ads can appear on Google only _____ you've entered valid billing information.
after
1000 impressions
create a new campaign
include more characters
2. No __________ needed when using the broad-matched keyword matching option.
punctuation
expanded matches
exported to CSV.
territory-targeted
3. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
content pages
do not
measurable results
good landing page
4. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
mgnifying glass icon
0.85
price
not profitable
5. AdWords may generate traffic _______ of your daily budget.
quick summary
cmmon misspellings
in excess
Ads Diagnostic Tool
6. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
default language preference
own daily budget.
confirmation email
mgnifying glass icon
7. Google does not consider a user's _____________ when determining whether to show your ad.
multi-point targeting
previous purchasing history
ZERO - 0
direct debit
8. _____________ can be a measure of advertising effectiveness.
cost-per-acquisition (CPA)
AdWords Standard Edition
1-2 clicks
billing address and chosen currency
9. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
30 days
Google Maps
25
10. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
Account description
include more characters
monthly invoicing
2 Lines and 12 to 18 Characters
11. The default setting for any new keyword is not this:________
phrase match.
ad text
San Francisco
site exclusion
12. It's not best to deliver key messages ____ in your video ad
Pay-Per-Call
0.85
late
quick summary
13. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
Brackets [ ]
Data View
higher conversions.
low clickthrough rate (CTR)
14. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
Exact match keyword
Free offers
may
15. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
campaign daily budget.
AdWords display URL
converting well
Any location in any language worldwide
16. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Irish VAT rate
highly relevant
Campaign
converting well
17. With __________ - you can create target areas of virtually any size and shape.
multi-point targeting
brand awareness.
show your ad
four different ways
18. A unique number assigned to each computer connected to the Internet.
IP address
all countries and territories
highly relevant
cmmon misspellings
19. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
location target
Data services
VAT registration numbers
good landing page
20. A unique number assigned to each computer connected to the Internet.
data and graphs
translate ad text
IP Address
Placement Performance
21. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
may
Daily budget adjustments.
specific sections
highly relevant
22. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
screenscraping
30 days
campaign daily budget.
4
23. Direct debit is ________ to all advertisers around the world.
CampaignService
One
50%
not available
24. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
specific sections
identical keywords
0.03
outrank
25. Once an ad campaign is created it should be ______________ for best results.
spreadsheet form
monitored and continuously modified
Google content network
account spend
26. It is possible to target a ____________ around your business location.
switch
late
50-mile radius
unlimited
27. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
28. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
optimize
superlative
troubleshooting checklist
switch
29. Google's tracking conversion tool costs _____
many years
nothing
advanced mode of ad scheduling
not available
30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
Ads Diagnostic Tool
charged
late
0.85
31. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
location target
report center
charged
0.03
32. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
Inactive for search
pays for advertising
50%
33. It is possible to have your mobile ad connect users to your ______
location targets
business phone
Daily budget adjustments.
Google Maps
34. An advertiser should not immediately _________ with a lower CPC than value per click.
1-2 clicks
keyword report
delete a keyword
optimizing your account
35. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
charged
punctuation
ZERO - 0
advertising charges
36. You will not always be charged the ____________ you set for a keyword or ad group.
maximum cost-per-click (CPC) bid
VAT registration numbers
site under contruction
improves conversion rate
37. To access the AdWords API - advertisers must have a ________ account.
San Francisco
My Client Center
transaction label
keyword report
38. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
Free offers
Account description
25
edit a client's billing
39. Prepay and postpay options depend on your ___________________
ad position
keyword report
billing address and chosen currency
Pay-Per-Call
40. The My Change History tool displays changes you've made to your account in the last ___________.
3 months
multi-point targeting
data and graphs
good landing page
41. This API Service advertisers should use to create new ads.
CreativeService
Any location in any language worldwide
native language
multi-point targeting
42. The ________ allows you to exclude sites from the Google ContentNetwork.
wait at least 24 hours
2 Lines and 12 to 18 Characters
edit a client's billing
Site Exclusion Tool
43. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
plural and singular
My Change History tool
customized targeting
multiple ad copies and keyword variations
44. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
in excess
dynamic variable
Invoice Details page
competitors
45. Three types of conversions: Lead - ______ - Page View
conversion tracking
Sign Up
navigate
keyword-based advertising
46. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
regionally targeted ads
multiple ad copies and keyword variations
potential traffic
AdWords account
47. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
online marketing agency with multiple clients
pays for advertising
Exact match keyword
good landing page
48. A Uniform Resource Locator (URL) is commonly known as ____
Web address
the European Union - not including Ireland
the same as before
Static Image.
49. There is no ______________ that you have to spend on Google AdWords.
My Client Center
posting it to your account.
minimum monthly amount
one keyword per line
50. Site Exclusion is applied at ______ level
Excel spreadsheet
Campaign
below
find your ad on Google