Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An example of a call-to-action phrase






2. Keywords marked ________ can still trigger ads on content network sites.






3. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






4. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






5. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






6. The Ads Diagnostic Tool can be accessed in ____ places in your account.






7. When a file is shared: ________ will be marked in purple.






8. The most effective AdWords ad headlines ____________ to the keywords being searched.






9. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






10. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






11. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






12. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






13. Approximately w________ of Internet users use Google as their primary search engine.






14. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






15. It's not best to deliver key messages ____ in your video ad






16. Advertisers cannot ______ between prepay and postpay at any time.






17. The pricing model for mobile ads is either pay-per-click or ______.






18. You can create a campaign without ___________.






19. No __________ needed when using the broad-matched keyword matching option.






20. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






21. You will not always be charged the ____________ you set for a keyword or ad group.






22. A unique number assigned to each computer connected to the Internet.






23. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






24. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






25. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






26. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






27. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






28. The default setting for any new keyword is not this:________






29. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






30. An advertiser should not always _______ with a positive profit margin.






31. The last line of an AdWords ad is called _____






32. Google ads can be targeted to___________________






33. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






34. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






35. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






36. Your ad cannot be locked out of the top position based solely on ____






37. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






38. You can use _____________for different keywords in the same ad group.






39. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






40. Google does not consider a user's _____________ when determining whether to show your ad.






41. Google's tracking conversion tool costs _____






42. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






43. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






44. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






45. A Uniform Resource Locator (URL) is commonly known as ____






46. To access the AdWords API - advertisers must have a ________ account.






47. According to punctuation policy - ________ exclamation points are allowed in your ad text






48. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






49. Considering a user's IP address is not the only method Google uses to show )______________






50. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.







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