Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






2. For each invoiced payment - it is possible to view your ________ broken down by campaign.






3. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






4. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






5. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






6. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






7. In general - including the price of a product in the ad text __________






8. Placement-targeted ads compete with _______ ads.






9. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






10. You can use _____________for different keywords in the same ad group.






11. Google ads can be targeted to___________________






12. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






13. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






14. The structure of an AdWords account from the top down






15. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






16. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






17. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






18. A combination of letters and/or numbers that identify your AdWords API activity.






19. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






20. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






21. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






22. Your ads can appear on Google only _____ you've entered valid billing information.






23. Google's tracking conversion tool costs _____






24. To indicate a keyword as an exact match - ___________ should be used.






25. Three types of conversions: Lead - ______ - Page View






26. The last line of an AdWords ad is called _____






27. Updating the individual bids on 1 -000 keywords would equate to ________






28. Advertisers who have been with AdWords for _______ should optimize their accounts.






29. The daily budget does not apply to the ____________






30. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






31. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






32. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






33. There are two panels in the interface. They are: _____ - Edit Panel






34. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






35. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






36. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






37. A unique number assigned to each computer connected to the Internet.






38. You can create a campaign without ___________.






39. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






40. A __________ can affect the Quality Score of an entire ad group or campaign.






41. To access the ______ - click on the Reports tab.






42. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






43. Placement-targeted campaigns useful for advertisers who want to build ______________






44. Can be created in both keyword-targeted and placement-targeted campaigns.






45. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






46. According to punctuation policy - ________ exclamation points are allowed in your ad text






47. If you create more than 15 reports - the system will automatically _______ the oldest reports.






48. Google does not translate _____






49. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






50. The format of local business ads is not the same on _______ and the Google search network.