Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct debit is ________ to all advertisers around the world.






2. An example of a valid display URL






3. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






4. Your ads can appear on Google only _____ you've entered valid billing information.






5. Offers Ability to edit multiple accounts at any time as a benefit.






6. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






7. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






8. The Keyword Tool is not useful in the creation process for a ____________






9. The default setting for any new keyword is not this:________






10. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






11. The last line of an AdWords ad is called _____






12. To access the AdWords API - advertisers must have a ________ account.






13. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






14. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






15. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






16. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






17. Before you can create a local business ad - you must first create a __________ in the Local Business Center






18. ROAS is an acronym for _______.






19. This report provides the best information about your contextually targeted campaign: _____________ Report






20. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






21. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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22. If you create more than 15 reports - the system will automatically _______ the oldest reports.






23. Google _____ charge you more than your billing threshold.






24. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






25. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






26. The Ads Diagnostic Tool can be accessed in ____ places in your account.






27. Once an ad campaign is created it should be ______________ for best results.






28. Considering a user's IP address is not the only method Google uses to show )______________






29. You can use _____________for different keywords in the same ad group.






30. __________ in ad text must be supported within how many clicks






31. The best next step in the client start-up process: Client approval and ______






32. Google does not translate _____






33. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






34. Updating the individual bids on 1 -000 keywords would equate to ________






35. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






36. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






37. It is possible to target a ____________ around your business location.






38. There are two panels in the interface. They are: _____ - Edit Panel






39. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






40. When the information on a site in _________________ that relates to your ad the placement of your ads occur






41. Your ______________does not have to be the exact same as your destination URL.






42. You will not always be charged the ____________ you set for a keyword or ad group.






43. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






44. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






45. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






46. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






47. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






48. Prepay and postpay options depend on your ___________________






49. You can view billing adjustments like invalid click credits and promotional credits on the ______.






50. An example of a call-to-action phrase