Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






2. The ______________ provides the best possibility for high numbers of ad impressions






3. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






4. Advertisers who have been with AdWords for _______ should optimize their accounts.






5. The My Change History tool displays changes you've made to your account in the last ___________.






6. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






7. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






8. EHowand The Guardian are examples of ______.






9. You can view billing adjustments like invalid click credits and promotional credits on the ______.






10. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






11. A __________ can affect the Quality Score of an entire ad group or campaign.






12. The Keyword Tool is not useful in the creation process for a ____________






13. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






14. Google _____ charge you more than your billing threshold.






15. A unique number assigned to each computer connected to the Internet.






16. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






17. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






18. The AdWords API is a good substitute for ________.






19. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






20. You can use multiple keyword matching options for ____________ in the same ad group






21. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






22. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






23. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






24. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






25. Placement-targeted campaigns useful for advertisers who want to build ______________






26. Google does not _______ for you when specifing other langauges.






27. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






28. The last line of an AdWords ad is called _____






29. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






30. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






31. The Ads Diagnostic Tool can be accessed in ____ places in your account.






32. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






33. You can save your report within your _______ to view later.






34. Placement-targeted ads compete with _______ ads.






35. Placement-targeted campaigns do not offer the ability to ________ in text ads.






36. The My Change History tool will display changes such as ________






37. Google ads can be targeted to___________________






38. Your ad cannot be locked out of the top position based solely on ____






39. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






40. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






41. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






42. Prepay and postpay options depend on your ___________________






43. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






44. The best next step in the client start-up process: Client approval and ______






45. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






46. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






47. For keywords that provide a strong ROI - you should ______.






48. You can create a campaign without ___________.






49. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






50. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.







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