Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct debit is ________ to all advertisers around the world.






2. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






3. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






4. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






5. This report provides the best information about your contextually targeted campaign: _____________ Report






6. Google ads can be targeted to___________________






7. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






8. Exact match tends to give you fewer clicks but ________






9. The option to select a desired position for your ad.






10. It is possible to target a ____________ around your business location.






11. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






12. Site Exclusion is applied at ______ level






13. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






14. Creating ____________ allows you to create ads that most accurately promote what you're selling






15. Your ______________does not have to be the exact same as your destination URL.






16. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






17. Affected by the VAT tax






18. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






19. Considered a superlative that would not be allowed in ad text without verification






20. The Report Center will only save your ____ most recent reports.






21. ROAS is an acronym for _______.






22. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






23. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






24. For keywords that provide a strong ROI - you should ______.






25. You can view billing adjustments like invalid click credits and promotional credits on the ______.






26. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






27. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






28. The pricing model for mobile ads is either pay-per-click or ______.






29. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






30. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






31. The best next step in the client start-up process: Client approval and ______






32. You can use _____________for different keywords in the same ad group.






33. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






34. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






35. The _______________ allows you to automatically raise or lower your bids during certain time periods.






36. You can save your report within your _______ to view later.






37. A unique number assigned to each computer connected to the Internet.






38. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






39. The daily budget does not apply to the ____________






40. Each AdWords campaign has its____________






41. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






42. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






43. A unique number assigned to each computer connected to the Internet.






44. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






45. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






46. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






47. When a file is shared: ________ will be marked in purple.






48. The Ads Diagnostic Tool can be accessed in ____ places in your account.






49. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


50. Once an ad campaign is created it should be ______________ for best results.