Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. For each invoiced payment - it is possible to view your ________ broken down by campaign.






2. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






3. A low clickthrough rate on content pages does not always indicate that your ads are ________






4. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






5. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






6. Google's tracking conversion tool costs _____






7. On search result pages - Google determines your ad's rank based on _____






8. According to punctuation policy - ________ exclamation points are allowed in your ad text






9. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






10. You do not need AdWords Editor to view a file that has been _______.






11. A combination of letters and/or numbers that identify your AdWords API activity.






12. Creating ____________ allows you to create ads that most accurately promote what you're selling






13. Affected by the VAT tax






14. You can use _____________for different keywords in the same ad group.






15. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






16. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






17. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






18. The last line of an AdWords ad is called _____






19. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






20. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






21. You can view billing adjustments like invalid click credits and promotional credits on the ______.






22. When a user _____________ you have included in your campaign your ads appear on Google.






23. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






24. Placement-targeted ads compete with _______ ads.






25. It is possible to target a ____________ around your business location.






26. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






27. AdWords may generate traffic _______ of your daily budget.






28. With __________ - you can create target areas of virtually any size and shape.






29. Placement-targeted campaigns do not offer the ability to ________ in text ads.






30. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






31. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






32. Your ad cannot be locked out of the top position based solely on ____






33. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






34. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






35. Your ______________does not have to be the exact same as your destination URL.






36. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






37. In general - including the price of a product in the ad text __________






38. To access the AdWords API - advertisers must have a ________ account.






39. This API Service advertisers should use to create new ads.






40. Google does not _______ for you when specifing other langauges.






41. This AdWords ad serving option will show your higher performing ad more often.






42. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






43. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






44. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






45. This API Web Service allows advertisers to change their daily budget






46. The Ads Diagnostic Tool can be accessed in ____ places in your account.






47. It's not best to deliver key messages ____ in your video ad






48. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






49. ROAS is an acronym for _______.






50. The pricing model for mobile ads is either pay-per-click or ______.