Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This business could best utilize region and city targeting: A flower company that only delivers to ________






2. A combination of letters and/or numbers that identify your AdWords API activity.






3. An effective strategy for creating contextually targeted campaigns: Create ____________






4. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






5. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






6. The My Change History tool displays changes you've made to your account in the last ___________.






7. _____________ can be a measure of advertising effectiveness.






8. It is possible to have your mobile ad connect users to your ______






9. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






10. It is possible to target a ____________ around your business location.






11. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






12. The more _______ a keyword - the more potential traffic it has.






13. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






14. Placement-targeted ads compete with _______ ads.






15. When a user _____________ you have included in your campaign your ads appear on Google.






16. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






17. Using ___________ tends to give you fewer clicks but higher conversions.






18. ___________ is ideal for advertisers who want more control over their account.






19. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






20. The Ads Diagnostic Tool can be accessed in ____ places in your account.






21. Google allows certain __________ or variations of words in ad tex






22. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






23. To access the AdWords API - advertisers must have a ________ account.






24. It regroups keywords from one ad group into more granular ad groups.






25. ______________ changes are allowed to an account in Google AdWords per month






26. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






27. An advertiser should test ________ landing pages.






28. Google does not _______ for you when specifing other langauges.






29. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






30. Three ways you can view your report: View data only - View graphs only - View _____






31. To access the ______ - click on the Reports tab.






32. ROAS is an acronym for _______.






33. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






34. There is no ______________ that you have to spend on Google AdWords.






35. __________ in ad text must be supported within how many clicks






36. A Uniform Resource Locator (URL) is commonly known as ____






37. According to punctuation policy - ________ exclamation points are allowed in your ad text






38. This API Service advertisers should use to create new ads.






39. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






40. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






41. You can save your report within your _______ to view later.






42. A unique number assigned to each computer connected to the Internet.






43. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






44. Google allows two or more of your clients to ____________ - provided they have separate accounts.






45. Advertisers who have been with AdWords for _______ should optimize their accounts.






46. Three types of conversions: Lead - ______ - Page View






47. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






48. A low clickthrough rate on content pages does not always indicate that your ads are ________






49. The ______________ provides the best possibility for high numbers of ad impressions






50. Increasing your daily budget is not a technique for _______