Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affected by the VAT tax






2. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






3. Site Exclusion is applied at ______ level






4. The daily spending limit for an AdWords campaign






5. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






6. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






7. Direct debit is ________ to all advertisers around the world.






8. A unique number assigned to each computer connected to the Internet.






9. Approximately w________ of Internet users use Google as their primary search engine.






10. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






11. Google allows certain __________ or variations of words in ad tex






12. A Uniform Resource Locator (URL) is commonly known as ____






13. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






14. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






15. ___________ is ideal for advertisers who want more control over their account.






16. This API Service advertisers should use to create new ads.






17. Considering a user's IP address is not the only method Google uses to show )______________






18. Advertisers cannot ______ between prepay and postpay at any time.






19. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






20. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






21. You cannot have this as a destination URL _____






22. Position preference works with the _______






23. For placement-targeted campaigns - it is possible to target only ______ of a website.






24. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






25. ROAS is an acronym for _______.






26. There is no ______________ that you have to spend on Google AdWords.






27. It is possible to target a ____________ around your business location.






28. Advertisers who have been with AdWords for _______ should optimize their accounts.






29. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






30. Google's tracking conversion tool costs _____






31. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






32. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






33. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






34. A low clickthrough rate on content pages does not always indicate that your ads are ________






35. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






36. You can view billing adjustments like invalid click credits and promotional credits on the ______.






37. A campaign's language and ________ can be edited after the campaign has been created.






38. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






39. An effective strategy for creating contextually targeted campaigns: Create ____________






40. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






41. An example of a call-to-action phrase






42. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






43. To access the AdWords API - advertisers must have a ________ account.






44. A combination of letters and/or numbers that identify your AdWords API activity.






45. The most effective AdWords ad headlines ____________ to the keywords being searched.






46. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






47. Once an ad campaign is created it should be ______________ for best results.






48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






49. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






50. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.