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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You cannot have this as a destination URL _____
site under contruction
translate ad text
user's IP address
data and graphs
2. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
reactivate your account
increase the CPC
new or unused keywords
cheap chocolate
3. The Report Center will only save your ____ most recent reports.
switch
VAT registration numbers
15
after
4. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
Brackets [ ]
negative-match keyword
return on ad spend
switch
5. Three ways you can view your report: View data only - View graphs only - View _____
expanded matches
check
entire AdWords account
data and graphs
6. Google does not translate _____
business phone
competitors
ad text
different
7. You do not need AdWords Editor to view a file that has been _______.
optimizing your account
exported to CSV.
wait at least 24 hours
Placement Performance
8. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
Google content network
default language preference
specific sections
increasing traffic
9. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
Data View
content pages
Smart Pricing
30 days
10. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
find your ad on Google
Invoice Details page
content pages
expanded matches
11. This business could best utilize region and city targeting: A flower company that only delivers to ________
find your ad on Google
automatically formats
not profitable
San Francisco
12. To pause conversion tracking - you must click the '______' button
cost-per-acquisition (CPA)
developer token
Irish VAT rate
Pause Conversion Tracking
13. You can use multiple keyword matching options for ____________ in the same ad group
IP address
create a new campaign
different keywords
cheap chocolate
14. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
the same as before
0.85
pop-up on the landing page
highly specific ad groups
15. With __________ - you can create target areas of virtually any size and shape.
nothing
Brackets [ ]
native language
multi-point targeting
16. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
Google's editorial policies
Irish VAT rate
the European Union - not including Ireland
pays for advertising
17. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
1000 impressions
impressions received
My Change History tool
18. An advertiser should test ________ landing pages.
different
potential traffic
Pause Conversion Tracking
Keyword Quality Score & CPC Bid
19. Direct debit is ________ to all advertisers around the world.
compared to your competitors
late
not available
poor performing keyword
20. A __________ can affect the Quality Score of an entire ad group or campaign.
advertising charges
poor performing keyword
quick summary
increase the CPC
21. ROAS is an acronym for _______.
highly specific ad groups
AdWords display URL
return on ad spend
Keyword Quality Score & CPC Bid
22. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
The Traffic Estimator Tool
reactivate your account
cmmon misspellings
expanded matches
23. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
new or unused keywords
interested in your product or service
Google content network
different keywords
24. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
AdWords Editor
3 months
account billing thresholds
directly relate
25. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
Campaign
reviewed
confirmation email
Buy Here
26. Keywords marked ________ can still trigger ads on content network sites.
potential traffic
Site Exclusion Tool
increase the CPC
inactive for search
27. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
low clickthrough rate (CTR)
US$2
may
recommended budget
28. This API Service advertisers should use to create new ads.
price
account spend
late
CreativeService
29. Google _____ charge you more than your billing threshold.
may
different keywords
specific sections
Daily budget adjustments.
30. A unique number assigned to each computer connected to the Internet.
higher conversions.
converting well
impressions received
IP address
31. The pricing model for mobile ads is either pay-per-click or ______.
Pay-Per-Call
delete a keyword
improves conversion rate
one ad variation per ad group
32. ____________can help you keep your Quality Score high while keeping your cost low.
25
region and city targeting
Any location in any language worldwide
troubleshooting checklist
33. You can use _____________for different keywords in the same ad group.
Inactive for search
multiple keyword matching options
Account-->campaign-->ad group-->ad text-->keywords
recommended budget
34. It is possible to have your mobile ad connect users to your ______
native language
Keyword Grouper
Google's editorial policies
business phone
35. According to punctuation policy - ________ exclamation points are allowed in your ad text
25
One
pop-up on the landing page
0.03
36. To access the ______ - click on the Reports tab.
www.gmail.com
report center
good landing page
Pay-Per-Call
37. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
38. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
Google content network
cmmon misspellings
Inactive for search
sales or conversions
39. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
plural and singular
AdWords display URL
quick summary
nothing
40. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
Ads Diagnostic Tool
highly specific ad groups
Quality Score
low clickthrough rate (CTR)
41. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
My Client Center
different keywords
advertising charges
42. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
12
impressions received
until more clicks accrue
2 Lines and 12 to 18 Characters
43. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
account spend
1-2 clicks
Pay-Per-Call
44. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Exact match keyword
Brackets [ ]
CreativeService
include more characters
45. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
delete a keyword
archive
wait at least 24 hours
converting well
46. Updating the individual bids on 1 -000 keywords would equate to ________
sign-off
1 -000 operations
US$2
brand awareness.
47. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
multi-point targeting
Sign Up
Excel spreadsheet
do not
48. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
ad copies
2 Lines and 12 to 18 Characters
Sign Up
wait at least 24 hours
49. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
in excess
Excel spreadsheet
2 Lines and 12 to 18 Characters
the same as before
50. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
below
online marketing agency with multiple clients
phrase match.
previous purchasing history
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