Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Affected by the VAT tax






2. Placement-targeted campaigns do not offer the ability to ________ in text ads.






3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






4. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






5. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






6. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






7. The daily budget does not apply to the ____________






8. __________ in ad text must be supported within how many clicks






9. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






10. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






11. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






12. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






13. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






14. You can use multiple keyword matching options for ____________ in the same ad group






15. According to punctuation policy - ________ exclamation points are allowed in your ad text






16. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






17. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






18. Updating the individual bids on 1 -000 keywords would equate to ________






19. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






20. The _________ appears when a comment has been added.






21. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






22. Google does not consider a user's _____________ when determining whether to show your ad.






23. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






24. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






25. Using ___________ tends to give you fewer clicks but higher conversions.






26. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






27. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






28. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






30. EHowand The Guardian are examples of ______.






31. When a file is shared: ________ will be marked in purple.






32. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






33. An advertiser should test ________ landing pages.






34. Google _____ charge you more than your billing threshold.






35. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






36. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






37. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






38. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






39. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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40. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






41. Advertisers cannot ______ between prepay and postpay at any time.






42. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






43. Considered a superlative that would not be allowed in ad text without verification






44. When the information on a site in _________________ that relates to your ad the placement of your ads occur






45. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






46. This API Web Service allows advertisers to change their daily budget






47. Creating ____________ allows you to create ads that most accurately promote what you're selling






48. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






49. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






50. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.