Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






2. Updating the individual bids on 1 -000 keywords would equate to ________






3. An example of a valid display URL






4. A combination of letters and/or numbers that identify your AdWords API activity.






5. You can use multiple keyword matching options for ____________ in the same ad group






6. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






7. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






8. To access the AdWords API - advertisers must have a ________ account.






9. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






10. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






11. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






12. Google allows two or more of your clients to ____________ - provided they have separate accounts.






13. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






14. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






15. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






16. Prices stated in your ad text must always be supported within _____ of your landing page.






17. The ________ allows you to exclude sites from the Google ContentNetwork.






18. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






19. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






20. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






21. ____________ do not have the ability to show on the Google content network.






22. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






23. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






24. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






25. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






26. This business could best utilize region and city targeting: A flower company that only delivers to ________






27. Creating ____________ allows you to create ads that most accurately promote what you're selling






28. Exact match tends to give you fewer clicks but ________






29. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






30. An advertiser should test ________ landing pages.






31. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






32. When the information on a site in _________________ that relates to your ad the placement of your ads occur






33. It regroups keywords from one ad group into more granular ad groups.






34. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






35. Advertisers who have been with AdWords for _______ should optimize their accounts.






36. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






37. Once an ad campaign is created it should be ______________ for best results.






38. Offers Ability to edit multiple accounts at any time as a benefit.






39. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






40. The quickest way to ________ - login - and password information - Logging in to the client's account.

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41. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






42. ROAS is an acronym for _______.






43. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






44. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






45. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






46. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






47. The default setting for any new keyword is not this:________






48. Advertisers cannot ______ between prepay and postpay at any time.






49. Google's tracking conversion tool costs _____






50. You can view billing adjustments like invalid click credits and promotional credits on the ______.