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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google does not _______ for you when specifing other langauges.
edit a client's billing
recommended budget
translate ad text
different
2. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
return on ad spend
1000 impressions
My Change History tool
Inactive for search
3. When the information on a site in _________________ that relates to your ad the placement of your ads occur
display URL
Google content network
2
1 -000 operations
4. The AdWords API is a good substitute for ________.
increasing traffic
screenscraping
IP Address
multiple keyword matching options
5. Once an ad campaign is created it should be ______________ for best results.
identical keywords
Excel spreadsheet
monitored and continuously modified
The Traffic Estimator Tool
6. Google does not translate _____
ad text
superlative
Billing Summary page
ZERO - 0
7. The daily budget does not apply to the ____________
identical keywords
local business ads
entire AdWords account
add those variations
8. ___________ is ideal for advertisers who want more control over their account.
Daily budget adjustments.
identical keywords
AdWords Standard Edition
www.gmail.com
9. Considered a superlative that would not be allowed in ad text without verification
in excess
Best
interested in your product or service
compared to your competitors
10. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
ad text
12
translate ad text
AdWords account
11. It regroups keywords from one ad group into more granular ad groups.
increase the CPC
advanced mode of ad scheduling
Keyword Grouper
compared to your competitors
12. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
customized targeting
Google content network
the same as before
100 Ad Groups
13. Google ads can be targeted to___________________
one ad variation per ad group
placement-targeted campaign.
reactivate your account
Any location in any language worldwide
14. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Account description
Smart Pricing
4
keyword-based advertising
15. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
below
find your ad on Google
compared to your competitors
Inactive for search
16. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
low clickthrough rate (CTR)
15
Best
My Change History tool
17. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
measurable results
below
increase the CPC of a keyword
Ads Diagnostic Tool
18. __________ in ad text must be supported within how many clicks
specific sections
0.85
low clickthrough rate (CTR)
Free offers
19. You can use _____________for different keywords in the same ad group.
VAT registration numbers
Quality Score
multiple keyword matching options
Daily Budget
20. The API operations quota is determined by: The total ______ & the nubmer of clients managed
content pages
account spend
Site-Related Keywords
general
21. ROAS is an acronym for _______.
minimum spending level
return on ad spend
Site Exclusion Tool
advertising charges
22. _____________ can be a measure of advertising effectiveness.
Static Image.
interested in your product or service
Google's editorial policies
cost-per-acquisition (CPA)
23. The more _______ a keyword - the more potential traffic it has.
2
general
monitored and continuously modified
display URL
24. A unique number assigned to each computer connected to the Internet.
sexually explicit material
IP Address
previous purchasing history
content publishers
25. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
different
confirmation email
AdWords account
4
26. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
25
Smart Pricing
monitored and continuously modified
IP address
27. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
query
data and graphs
advertising charges
Excel spreadsheet
28. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
find your ad on Google
Keyword Grouper
confirmation email
12
29. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
www.gmail.com
reactivate your account
outrank
European Union advertisers
30. Creating ____________ allows you to create ads that most accurately promote what you're selling
highly specific ad groups
expanded matches
inactive for search
display URL
31. For each invoiced payment - it is possible to view your ________ broken down by campaign.
advertising charges
superlative
interested in your product or service
navigate
32. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
all countries and territories
increase the CPC
territory-targeted
Quality Score
33. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
punctuation
four different ways
regionally targeted ads
Excel spreadsheet
34. If you create more than 15 reports - the system will automatically _______ the oldest reports.
may
archive
negative-match keyword
developer token
35. Google allows certain __________ or variations of words in ad tex
cmmon misspellings
sign-off
minimum spending level
mgnifying glass icon
36. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
37. Your ads can appear on Google only _____ you've entered valid billing information.
position preference
Smart Pricing
after
identical keywords
38. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Irish VAT rate
Pay-Per-Call
Budget Optimizer.
One
39. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
query
own daily budget.
competitors
searches using a keyword
40. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
maximum cost-per-click (CPC) bid
one ad variation per ad group
low clickthrough rate (CTR)
minimum spending level
41. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
2 Lines and 12 to 18 Characters
increasing traffic
CampaignService
potential traffic
42. Each AdWords campaign has its____________
minimum spending level
own daily budget.
advertise using the same keyword
Smart Pricing
43. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
dynamic variable
many years
AdWords postpay option
44. An advertiser should test ________ landing pages.
four different ways
smart pricing
good landing page
different
45. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
Data View
ad copies
punctuation
46. It's not best to deliver key messages ____ in your video ad
Account description
low clickthrough rate (CTR)
late
minimum spending level
47. Three types of conversions: Lead - ______ - Page View
Google Domain name
recommended budget
Placement Performance
Sign Up
48. To access the AdWords API - advertisers must have a ________ account.
My Client Center
minimum spending level
online marketing agency with multiple clients
competitors' advertisements
49. Advertisers who have been with AdWords for _______ should optimize their accounts.
four different ways
competitors
The Traffic Estimator Tool
many years
50. Google does not consider a user's _____________ when determining whether to show your ad.
The Traffic Estimator Tool
site exclusion
previous purchasing history
Daily Budget