Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






2. The daily spending limit for an AdWords campaign






3. A combination of letters and/or numbers that identify your AdWords API activity.






4. For placement-targeted campaigns - it is possible to target only ______ of a website.






5. Google AdWords uses THIS to target your ads to users searching on Google






6. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






7. You can view billing adjustments like invalid click credits and promotional credits on the ______.






8. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






9. The ________ allows you to exclude sites from the Google ContentNetwork.






10. The most effective AdWords ad headlines ____________ to the keywords being searched.






11. Affected by the VAT tax






12. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






13. The Report Center will only save your ____ most recent reports.






14. This AdWords ad serving option will show your higher performing ad more often.






15. A campaign's language and ________ can be edited after the campaign has been created.






16. You will not always be charged the ____________ you set for a keyword or ad group.






17. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






18. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






19. Before you can create a local business ad - you must first create a __________ in the Local Business Center






20. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






21. You do not need AdWords Editor to view a file that has been _______.






22. This API Service advertisers should use to create new ads.






23. It is possible to have your mobile ad connect users to your ______






24. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






25. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






26. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






27. The structure of an AdWords account from the top down






28. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






29. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






30. An example of a valid display URL






31. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






32. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






33. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






34. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






35. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






36. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






37. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






38. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






39. Google ads can be targeted to___________________






40. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






41. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






42. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






43. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






44. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






45. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






46. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






47. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






48. When the information on a site in _________________ that relates to your ad the placement of your ads occur






49. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






50. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






Can you answer 50 questions in 15 minutes?



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