Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The daily spending limit for an AdWords campaign






2. An example of a call-to-action phrase






3. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






4. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






5. Once an ad campaign is created it should be ______________ for best results.






6. Your ads can appear on Google only _____ you've entered valid billing information.






7. According to punctuation policy - ________ exclamation points are allowed in your ad text






8. For keywords that provide a strong ROI - you should ______.






9. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






10. An example of a valid display URL






11. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






12. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






13. The Ads Diagnostic Tool can be accessed in ____ places in your account.






14. A Uniform Resource Locator (URL) is commonly known as ____






15. The most effective AdWords ad headlines ____________ to the keywords being searched.






16. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






17. Keywords marked ________ can still trigger ads on content network sites.






18. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






19. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






20. The last line of an AdWords ad is called _____






21. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






22. The Keyword Tool is not useful in the creation process for a ____________






23. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






24. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






25. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






26. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






27. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






28. The quickest way to ________ - login - and password information - Logging in to the client's account.

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29. You can view billing adjustments like invalid click credits and promotional credits on the ______.






30. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






31. Google does not translate _____






32. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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33. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






34. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






35. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






36. A combination of letters and/or numbers that identify your AdWords API activity.






37. For each invoiced payment - it is possible to view your ________ broken down by campaign.






38. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






39. No __________ needed when using the broad-matched keyword matching option.






40. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






41. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






42. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






43. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






44. The structure of an AdWords account from the top down






45. The _________ appears when a comment has been added.






46. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






47. Direct debit is ________ to all advertisers around the world.






48. A low clickthrough rate on content pages does not always indicate that your ads are ________






49. When a file is shared: ________ will be marked in purple.






50. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)