Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The default setting for any new keyword is not this:________






2. Google allows certain __________ or variations of words in ad tex






3. ROAS is an acronym for _______.






4. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






5. You can create a campaign without ___________.






6. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






7. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






8. A Uniform Resource Locator (URL) is commonly known as ____






9. The daily spending limit for an AdWords campaign






10. The quickest way to ________ - login - and password information - Logging in to the client's account.

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11. The structure of an AdWords account from the top down






12. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






13. A unique number assigned to each computer connected to the Internet.






14. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






15. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






16. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






17. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






18. It is possible to have your mobile ad connect users to your ______






19. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






20. To access the ______ - click on the Reports tab.






21. The Report Center will only save your ____ most recent reports.






22. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






23. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






24. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






25. Placement-targeted campaigns do not offer the ability to ________ in text ads.






26. Can be created in both keyword-targeted and placement-targeted campaigns.






27. It regroups keywords from one ad group into more granular ad groups.






28. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






30. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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31. For each invoiced payment - it is possible to view your ________ broken down by campaign.






32. This API Service advertisers should use to create new ads.






33. The option to select a desired position for your ad.






34. It's not best to deliver key messages ____ in your video ad






35. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






36. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






37. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






38. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






39. Your ______________does not have to be the exact same as your destination URL.






40. Advertisers cannot ______ between prepay and postpay at any time.






41. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






42. If you find that a particular site doesn't convert well over time: Use the ________ tool.






43. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






44. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






45. Prices stated in your ad text must always be supported within _____ of your landing page.






46. ____________can help you keep your Quality Score high while keeping your cost low.






47. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






48. _____________ can be a measure of advertising effectiveness.






49. This API Web Service allows advertisers to change their daily budget






50. Three ways you can view your report: View data only - View graphs only - View _____