Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






2. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






3. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






4. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






5. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






6. Creating ____________ allows you to create ads that most accurately promote what you're selling






7. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






8. Before you can create a local business ad - you must first create a __________ in the Local Business Center






9. A combination of letters and/or numbers that identify your AdWords API activity.






10. Can be created in both keyword-targeted and placement-targeted campaigns.






11. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






12. ______________ changes are allowed to an account in Google AdWords per month






13. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






14. Using ___________ tends to give you fewer clicks but higher conversions.






15. Affected by the VAT tax






16. Placement-targeted campaigns do not offer the ability to ________ in text ads.






17. Your ______________does not have to be the exact same as your destination URL.






18. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






19. Offers Ability to edit multiple accounts at any time as a benefit.






20. Google _____ charge you more than your billing threshold.






21. Considering a user's IP address is not the only method Google uses to show )______________






22. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






23. The My Change History tool will display changes such as ________






24. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






25. The most effective AdWords ad headlines ____________ to the keywords being searched.






26. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






27. Google ads can be targeted to___________________






28. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






29. Position preference works with the _______






30. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






31. Google allows two or more of your clients to ____________ - provided they have separate accounts.






32. The _________ appears when a comment has been added.






33. Increasing your daily budget is not a technique for _______






34. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






35. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






36. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






37. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






38. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






39. It regroups keywords from one ad group into more granular ad groups.






40. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






41. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






42. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






43. Advertisers should not use only __________ in order to maintain consistency.






44. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






45. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






46. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






47. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






48. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






49. AdWords may generate traffic _______ of your daily budget.






50. Regionally targeted and country- and ___________ads do not appear in the same format on Google.







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