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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The daily spending limit for an AdWords campaign
Daily Budget
Budget Optimizer.
multiple ad copies and keyword variations
archive
2. An example of a call-to-action phrase
CreativeService
Buy Here
30 days
not available
3. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
outrank
VAT registration numbers
native language
different
4. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
inactive for search
native language
until more clicks accrue
advanced mode of ad scheduling
5. Once an ad campaign is created it should be ______________ for best results.
low clickthrough rate (CTR)
Brackets [ ]
monitored and continuously modified
recommended budget
6. Your ads can appear on Google only _____ you've entered valid billing information.
30 days
Google Domain name
after
Excel spreadsheet
7. According to punctuation policy - ________ exclamation points are allowed in your ad text
include more characters
One
San Francisco
Sign Up
8. For keywords that provide a strong ROI - you should ______.
location target
the European Union - not including Ireland
increase the CPC
dynamic variable
9. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
troubleshooting checklist
30 days
campaign daily budget.
0.85
10. An example of a valid display URL
one keyword per line
ad text
www.gmail.com
location target
11. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
content pages
poor performing keyword
ad copies
US$2
12. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
business phone
15
Google Domain name
all countries and territories
13. The Ads Diagnostic Tool can be accessed in ____ places in your account.
mgnifying glass icon
directly relate
2
Data View
14. A Uniform Resource Locator (URL) is commonly known as ____
25
Web address
image ads
compared to your competitors
15. The most effective AdWords ad headlines ____________ to the keywords being searched.
troubleshooting checklist
directly relate
brand awareness.
region and city targeting
16. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
poor performing keyword
unlimited
below
add those variations
17. Keywords marked ________ can still trigger ads on content network sites.
inactive for search
do not
find your ad on Google
Quality Score
18. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
Sign Up
12
advertise using the same keyword
Static Image.
19. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
automatically formats
re-submit
image ads
outstanding Balance
20. The last line of an AdWords ad is called _____
Data services
display URL
posting it to your account.
monitored and continuously modified
21. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
different keywords
Account-->campaign-->ad group-->ad text-->keywords
competitors
CreativeService
22. The Keyword Tool is not useful in the creation process for a ____________
placement-targeted campaign.
Irish VAT rate
AdWords account
Site-Related Keywords
23. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
ad copies
1 -000 operations
entire AdWords account
Irish VAT rate
24. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
data and graphs
one keyword per line
archive
local business listing
25. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
minimum spending level
content pages
do not
Google Domain name
26. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
superlative
exported to CSV.
direct debit
multi-point targeting
27. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
Keyword Quality Score & CPC Bid
Buy Here
Site-Related Keywords
CampaignService
28. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
29. You can view billing adjustments like invalid click credits and promotional credits on the ______.
Invoice Details page
return on ad spend
My Change History tool
measurable results
30. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
reviewed
specific sections
My Change History tool
late
31. Google does not translate _____
AdWords display URL
Irish VAT rate
low clickthrough rate (CTR)
ad text
32. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
33. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
Excel spreadsheet
Buy Here
optimizing your account
impressions received
34. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
late
AdWords Standard Edition
Data View
until more clicks accrue
35. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
reactivate your account
territory-targeted
location target
conversion tracking
36. A combination of letters and/or numbers that identify your AdWords API activity.
developer token
show your ad
1 -000 operations
not available
37. For each invoiced payment - it is possible to view your ________ broken down by campaign.
advertise using the same keyword
billing address and chosen currency
Daily budget adjustments.
advertising charges
38. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
Irish VAT rate
One
pushpin symbol
Google Domain name
39. No __________ needed when using the broad-matched keyword matching option.
content pages
transaction label
user's IP address
punctuation
40. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
spreadsheet form
VAT registration numbers
potential traffic
AdWords postpay option
41. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
Site-Related Keywords
navigate
1-2 clicks
25
42. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
new or unused keywords
50%
display URL
1 -000 operations
43. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
interested in your product or service
expanded matches
0.03
report center
44. The structure of an AdWords account from the top down
overall keyword themes.
Campaign
Account-->campaign-->ad group-->ad text-->keywords
sign-off
45. The _________ appears when a comment has been added.
most relevant
Account-->campaign-->ad group-->ad text-->keywords
pushpin symbol
delete a keyword
46. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
brand awareness.
reactivate your account
25
monthly invoicing
47. Direct debit is ________ to all advertisers around the world.
not available
4
sign-off
edit a client's billing
48. A low clickthrough rate on content pages does not always indicate that your ads are ________
poor performing keyword
ad position
not profitable
Buy Here
49. When a file is shared: ________ will be marked in purple.
dynamic variable
location targets
wait at least 24 hours
unposted local changes
50. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
Google content network
one ad variation per ad group
translate ad text
online marketing agency with multiple clients