Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






2. Placement-targeted campaigns do not offer the ability to ________ in text ads.






3. The _________ appears when a comment has been added.






4. _____________ can be a measure of advertising effectiveness.






5. Placement-targeted ads compete with _______ ads.






6. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






7. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






8. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






9. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






10. This report provides the best information about your contextually targeted campaign: _____________ Report






11. The Ads Diagnostic Tool can be accessed in ____ places in your account.






12. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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13. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






14. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






15. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






16. You can create a campaign without ___________.






17. It is possible to have your mobile ad connect users to your ______






18. Prices stated in your ad text must always be supported within _____ of your landing page.






19. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






20. It regroups keywords from one ad group into more granular ad groups.






21. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






22. ____________ do not have the ability to show on the Google content network.






23. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






24. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






25. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






26. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






27. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






28. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






29. ROAS is an acronym for _______.






30. You can save your report within your _______ to view later.






31. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






32. Direct debit is ________ to all advertisers around the world.






33. An advertiser should not always _______ with a positive profit margin.






34. Three types of conversions: Lead - ______ - Page View






35. Three ways you can view your report: View data only - View graphs only - View _____






36. The most effective AdWords ad headlines ____________ to the keywords being searched.






37. An advertiser should not immediately _________ with a lower CPC than value per click.






38. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






39. Using ___________ tends to give you fewer clicks but higher conversions.






40. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






41. The My Change History tool displays changes you've made to your account in the last ___________.






42. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






43. A combination of letters and/or numbers that identify your AdWords API activity.






44. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






45. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






46. The default setting for any new keyword is not this:________






47. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






48. For each invoiced payment - it is possible to view your ________ broken down by campaign.






49. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






50. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.