Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ______________ changes are allowed to an account in Google AdWords per month






2. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






3. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






4. Considering a user's IP address is not the only method Google uses to show )______________






5. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






6. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






7. An example of a valid display URL






8. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






9. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






10. If you have a CPC of $2 - you pay up to _______ for a click.






11. EHowand The Guardian are examples of ______.






12. The format of local business ads is not the same on _______ and the Google search network.






13. Advertisers should not use only __________ in order to maintain consistency.






14. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






15. When the information on a site in _________________ that relates to your ad the placement of your ads occur






16. A unique number assigned to each computer connected to the Internet.






17. In general - including the price of a product in the ad text __________






18. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






19. _____________ can be a measure of advertising effectiveness.






20. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






21. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






22. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






23. A __________ can affect the Quality Score of an entire ad group or campaign.






24. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






25. Placement-targeted ads compete with _______ ads.






26. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






27. According to punctuation policy - ________ exclamation points are allowed in your ad text






28. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






29. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






30. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






31. You will not always be charged the ____________ you set for a keyword or ad group.






32. You cannot have this as a destination URL _____






33. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






34. __________ in ad text must be supported within how many clicks






35. ___________ is ideal for advertisers who want more control over their account.






36. Google's tracking conversion tool costs _____






37. If you find that a particular site doesn't convert well over time: Use the ________ tool.






38. To access the AdWords API - advertisers must have a ________ account.






39. Exact match tends to give you fewer clicks but ________






40. The most effective AdWords ad headlines ____________ to the keywords being searched.






41. For placement-targeted campaigns - it is possible to target only ______ of a website.






42. An advertiser should not always _______ with a positive profit margin.






43. Prices stated in your ad text must always be supported within _____ of your landing page.






44. Position preference works with the _______






45. It's not best to deliver key messages ____ in your video ad






46. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






47. Updating the individual bids on 1 -000 keywords would equate to ________






48. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






49. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






50. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..