Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A combination of letters and/or numbers that identify your AdWords API activity.






2. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






3. Offers Ability to edit multiple accounts at any time as a benefit.






4. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






5. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






6. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






7. The My Change History tool displays changes you've made to your account in the last ___________.






8. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






9. ______________ changes are allowed to an account in Google AdWords per month






10. In general - including the price of a product in the ad text __________






11. You cannot have this as a destination URL _____






12. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






13. Approximately w________ of Internet users use Google as their primary search engine.






14. No __________ needed when using the broad-matched keyword matching option.






15. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






16. If you create more than 15 reports - the system will automatically _______ the oldest reports.






17. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






18. The daily spending limit for an AdWords campaign






19. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






21. The My Change History tool will display changes such as ________






22. __________ in ad text must be supported within how many clicks






23. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






24. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






25. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






26. The _______________ allows you to automatically raise or lower your bids during certain time periods.






27. For keywords that provide a strong ROI - you should ______.






28. The best next step in the client start-up process: Client approval and ______






29. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






30. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






31. The AdWords API is a good substitute for ________.






32. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






33. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






34. The API operations quota is determined by: The total ______ & the nubmer of clients managed






35. Creating ____________ allows you to create ads that most accurately promote what you're selling






36. Google does not _______ for you when specifing other langauges.






37. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






38. The default setting for any new keyword is not this:________






39. Increasing your daily budget is not a technique for _______






40. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






41. On search result pages - Google determines your ad's rank based on _____






42. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






43. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






44. The format of local business ads is not the same on _______ and the Google search network.






45. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






46. The last line of an AdWords ad is called _____






47. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






48. The more _______ a keyword - the more potential traffic it has.






49. Can be created in both keyword-targeted and placement-targeted campaigns.






50. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.