Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The most effective AdWords ad headlines ____________ to the keywords being searched.






2. The Keyword Tool is not useful in the creation process for a ____________






3. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






4. It regroups keywords from one ad group into more granular ad groups.






5. Google's tracking conversion tool costs _____






6. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






7. Advertisers cannot ______ between prepay and postpay at any time.






8. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






9. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






10. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






11. A combination of letters and/or numbers that identify your AdWords API activity.






12. This business could best utilize region and city targeting: A flower company that only delivers to ________






13. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






14. To access the AdWords API - advertisers must have a ________ account.






15. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






16. The AdWords API is a good substitute for ________.






17. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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18. For keywords that provide a strong ROI - you should ______.






19. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






20. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






21. The API operations quota is determined by: The total ______ & the nubmer of clients managed






22. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






23. Placement-targeted ads compete with _______ ads.






24. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






25. This report provides the best information about your contextually targeted campaign: _____________ Report






26. Updating the individual bids on 1 -000 keywords would equate to ________






27. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






28. The quickest way to ________ - login - and password information - Logging in to the client's account.

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29. A Uniform Resource Locator (URL) is commonly known as ____






30. If you find that a particular site doesn't convert well over time: Use the ________ tool.






31. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






32. You can create a campaign without ___________.






33. EHowand The Guardian are examples of ______.






34. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






35. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






36. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






37. Considered a superlative that would not be allowed in ad text without verification






38. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






39. Your ______________does not have to be the exact same as your destination URL.






40. ___________ is ideal for advertisers who want more control over their account.






41. This API Service advertisers should use to create new ads.






42. Google does not _______ for you when specifing other langauges.






43. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






44. The daily spending limit for an AdWords campaign






45. The 'Other' _________ does not allow you to track how many pages a user has viewed.






46. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






47. You can save your report within your _______ to view later.






48. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






49. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






50. Affected by the VAT tax