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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ______________ provides the best possibility for high numbers of ad impressions
Broad match keyword matching option
Placement Performance
not available
poor performing keyword
2. The most effective AdWords ad headlines ____________ to the keywords being searched.
My Change History tool
advanced mode of ad scheduling
directly relate
CreativeService
3. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
multiple ad copies and keyword variations
general
do not
4. Affected by the VAT tax
transaction label
European Union advertisers
0.03
cost-per-acquisition (CPA)
5. The _________ appears when a comment has been added.
pushpin symbol
negative-match keyword
Web address
Account description
6. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
searches using a keyword
image ads
wait at least 24 hours
inactive for search
7. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
increasing traffic
do not
Sign Up
Account description
8. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
increase the CPC of a keyword
below
optimizing your account
Site-Related Keywords
9. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
US$2
outstanding Balance
one keyword per line
most relevant
10. You can create a campaign without ___________.
placement-targeted campaign.
posting it to your account.
conversion tracking
translate ad text
11. Three types of conversions: Lead - ______ - Page View
VAT registration numbers
punctuation
Sign Up
multiple keyword matching options
12. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
ad copies
compared to your competitors
show your ad
Smart Pricing
13. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
different keywords
business phone
recommended budget
Site-Related Keywords
14. ____________ do not have the ability to show on the Google content network.
account spend
Brackets [ ]
4
local business ads
15. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
Ads Diagnostic Tool
San Francisco
optimizing your account
create a new campaign
16. ______________ changes are allowed to an account in Google AdWords per month
unlimited
interested in your product or service
default language preference
ad position
17. Google _____ charge you more than your billing threshold.
charged
may
cheap chocolate
US$2
18. _____________ can be a measure of advertising effectiveness.
optimizing your account
cost-per-acquisition (CPA)
1-2 clicks
Google Domain name
19. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
transaction label
outstanding Balance
user's IP address
Pay-Per-Call
20. The last line of an AdWords ad is called _____
display URL
charged
image ads
Daily budget adjustments.
21. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
The Traffic Estimator Tool
keyword-based advertising
posting it to your account.
Placement Performance
22. Prices stated in your ad text must always be supported within _____ of your landing page.
highly relevant
impressions received
1-2 clicks
late
23. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
low clickthrough rate (CTR)
2 Lines and 12 to 18 Characters
0.03
billing address and chosen currency
24. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
Broad match keyword matching option
interested in your product or service
potential traffic
15
25. To access the ______ - click on the Reports tab.
report center
Google search results
general
AdWords account
26. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
sales or conversions
My Client Center
the same as before
monthly invoicing
27. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
VAT registration numbers
directly relate
The Traffic Estimator Tool
One
28. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
include more characters
reviewed
directly relate
29. ROAS is an acronym for _______.
online marketing agency with multiple clients
increase the CPC
2 Lines and 12 to 18 Characters
return on ad spend
30. For keywords that provide a strong ROI - you should ______.
default language preference
reactivate your account
increase the CPC
1 -000 operations
31. Direct debit is ________ to all advertisers around the world.
AdWords account
30 days
2
not available
32. The Report Center will only save your ____ most recent reports.
15
identical keywords
the same as before
Pay-Per-Call
33. Google does not _______ for you when specifing other langauges.
translate ad text
Account description
price
European Union advertisers
34. Prepay and postpay options depend on your ___________________
billing address and chosen currency
minimum monthly amount
Google Domain name
Free offers
35. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
outstanding Balance
inactive for search
direct debit
cmmon misspellings
36. With __________ - you can create target areas of virtually any size and shape.
multi-point targeting
identical keywords
sexually explicit material
query
37. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
Pause Conversion Tracking
create a new campaign
posting it to your account.
38. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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39. It regroups keywords from one ad group into more granular ad groups.
12
Keyword Grouper
not profitable
AdWords postpay option
40. In general - including the price of a product in the ad text __________
improves conversion rate
the same as before
archive
1-2 clicks
41. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
www.gmail.com
customized targeting
regionally targeted ads
business phone
42. When a file is shared: ________ will be marked in purple.
charged
Daily Budget
unposted local changes
Google search results
43. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
183
44. Using ___________ tends to give you fewer clicks but higher conversions.
Sign Up
highly specific ad groups
Exact match keyword
AdWords Standard Edition
45. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
Google search results
AdWords postpay option
AdWords account
optimize
46. The daily spending limit for an AdWords campaign
not profitable
poor performing keyword
in excess
Daily Budget
47. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
Google's editorial policies
query
all countries and territories
previous purchasing history
48. Google allows two or more of your clients to ____________ - provided they have separate accounts.
advertise using the same keyword
cost-per-acquisition (CPA)
Ads Diagnostic Tool
cheap chocolate
49. The default setting for any new keyword is not this:________
phrase match.
The Traffic Estimator Tool
compared to your competitors
2
50. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
online marketing agency with multiple clients
outstanding Balance
not available
add those variations