Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






2. The more _______ a keyword - the more potential traffic it has.






3. Can be created in both keyword-targeted and placement-targeted campaigns.






4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






5. A low clickthrough rate on content pages does not always indicate that your ads are ________






6. __________ in ad text must be supported within how many clicks






7. This AdWords ad serving option will show your higher performing ad more often.






8. The quickest way to ________ - login - and password information - Logging in to the client's account.

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9. The AdWords API is a good substitute for ________.






10. An effective strategy for creating contextually targeted campaigns: Create ____________






11. On search result pages - Google determines your ad's rank based on _____






12. To indicate a keyword as an exact match - ___________ should be used.






13. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






14. This API Web Service allows advertisers to change their daily budget






15. Offers Ability to edit multiple accounts at any time as a benefit.






16. It is possible to target a ____________ around your business location.






17. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






18. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






19. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






20. Google does not _______ for you when specifing other langauges.






21. Updating the individual bids on 1 -000 keywords would equate to ________






22. You can use multiple keyword matching options for ____________ in the same ad group






23. The last line of an AdWords ad is called _____






24. Prices stated in your ad text must always be supported within _____ of your landing page.






25. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






26. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






27. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






28. Considered a superlative that would not be allowed in ad text without verification






29. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






30. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






31. Using ___________ tends to give you fewer clicks but higher conversions.






32. Once an ad campaign is created it should be ______________ for best results.






33. If you have a CPC of $2 - you pay up to _______ for a click.






34. ____________can help you keep your Quality Score high while keeping your cost low.






35. Google ads can be targeted to___________________






36. When a file is shared: ________ will be marked in purple.






37. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






38. You can create a campaign without ___________.






39. This business could best utilize region and city targeting: A flower company that only delivers to ________






40. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






41. The ______________ provides the best possibility for high numbers of ad impressions






42. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






43. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






44. Placement-targeted ads compete with _______ ads.






45. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






46. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






47. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






48. The format of local business ads is not the same on _______ and the Google search network.






49. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






50. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.