SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
the European Union - not including Ireland
do not
specific sections
2 Lines and 12 to 18 Characters
2. The daily spending limit for an AdWords campaign
below
Daily Budget
confirmation email
billing address and chosen currency
3. A combination of letters and/or numbers that identify your AdWords API activity.
Ads Diagnostic Tool
developer token
AdWords Editor
Campaign
4. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
Keyword Quality Score & CPC Bid
optimize
Google content network
5. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
US$2
cost-per-acquisition (CPA)
account spend
6. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
monthly invoicing
Inactive for search
Any location in any language worldwide
site exclusion
7. You can view billing adjustments like invalid click credits and promotional credits on the ______.
IP address
Invoice Details page
transaction label
previous purchasing history
8. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
monthly invoicing
switch
Budget Optimizer.
VAT registration numbers
9. The ________ allows you to exclude sites from the Google ContentNetwork.
account billing thresholds
in excess
content pages
Site Exclusion Tool
10. The most effective AdWords ad headlines ____________ to the keywords being searched.
query
Smart Pricing
directly relate
IP Address
11. Affected by the VAT tax
previous purchasing history
delete a keyword
European Union advertisers
placement-targeted campaign.
12. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
late
overall keyword themes.
content publishers
ad position
13. The Report Center will only save your ____ most recent reports.
15
price
until more clicks accrue
create a new campaign
14. This AdWords ad serving option will show your higher performing ad more often.
spreadsheet form
European Union advertisers
below
optimize
15. A campaign's language and ________ can be edited after the campaign has been created.
location targets
Exact match keyword
archive
may
16. You will not always be charged the ____________ you set for a keyword or ad group.
local business ads
advanced mode of ad scheduling
maximum cost-per-click (CPC) bid
Site-Related Keywords
17. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
50-mile radius
keyword strategy
query
native language
18. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
AdWords account
Exact match keyword
advertise using the same keyword
create a new campaign
19. Before you can create a local business ad - you must first create a __________ in the Local Business Center
local business listing
poor performing keyword
different keywords
Keyword Quality Score & CPC Bid
20. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
cost-per-acquisition (CPA)
competitors
higher conversions.
ad copies
21. You do not need AdWords Editor to view a file that has been _______.
local business listing
Web address
Google Maps
exported to CSV.
22. This API Service advertisers should use to create new ads.
screenscraping
15
optimize
CreativeService
23. It is possible to have your mobile ad connect users to your ______
business phone
pushpin symbol
location target
Excel spreadsheet
24. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
Pay-Per-Call
keyword-targeted
cheap chocolate
pays for advertising
25. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
local business listing
Exact match keyword
higher conversions.
compared to your competitors
26. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
navigate
specific sections
plural and singular
include more characters
27. The structure of an AdWords account from the top down
general
AdWords display URL
Account-->campaign-->ad group-->ad text-->keywords
unposted local changes
28. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
keyword report
Invoice Details page
reactivate your account
100 Ad Groups
29. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
San Francisco
plural and singular
1 -000 operations
return on ad spend
30. An example of a valid display URL
www.gmail.com
mgnifying glass icon
optimizing your account
2
31. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
increase the CPC of a keyword
Billing Summary page
check
general
32. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
One
one keyword per line
transaction label
account billing thresholds
33. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
IP address
ad copies
price
wait at least 24 hours
34. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
pushpin symbol
Smart Pricing
advertising charges
Buy Here
35. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
0.03
previous purchasing history
transaction label
Invoice Details page
36. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
potential traffic
Exact match keyword
Google content network
AdWords postpay option
37. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
user's IP address
spreadsheet form
Billing Summary page
Smart Pricing
38. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
4
below
position preference
Google Maps
39. Google ads can be targeted to___________________
quick summary
Any location in any language worldwide
different
50-mile radius
40. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
expanded matches
0.85
CreativeService
one text ad per ad group
41. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Billing Summary page
delete a keyword
Google search results
advanced mode of ad scheduling
42. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
below
highly specific ad groups
Billing Summary page
different keywords
43. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
100 Ad Groups
local business listing
show your ad
expanded matches
44. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
monthly invoicing
Quality Score
previous purchasing history
www.gmail.com
45. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
potential traffic
the European Union - not including Ireland
Excel spreadsheet
own daily budget.
46. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
good landing page
unposted local changes
Daily budget adjustments.
overall keyword themes.
47. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
15
2 Lines and 12 to 18 Characters
Google Maps
find your ad on Google
48. When the information on a site in _________________ that relates to your ad the placement of your ads occur
image ads
Google content network
competitors
content publishers
49. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
12
interested in your product or service
My Change History tool
add those variations
50. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
1000 impressions
keyword strategy
re-submit
Google content network
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests