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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
default language preference
4
Web address
Data services
2. Affected by the VAT tax
European Union advertisers
optimizing your account
account billing thresholds
IP address
3. Three ways you can view your report: View data only - View graphs only - View _____
previous purchasing history
plural and singular
find your ad on Google
data and graphs
4. Three types of conversions: Lead - ______ - Page View
My Client Center
recommended budget
own daily budget.
Sign Up
5. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
Google content network
query
screenscraping
converting well
6. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
Budget Optimizer.
location targets
dynamic variable
query
7. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
re-submit
overall keyword themes.
negative-match keyword
expanded matches
8. You can use multiple keyword matching options for ____________ in the same ad group
different keywords
advanced mode of ad scheduling
local business listing
native language
9. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
good landing page
CampaignService
100 Ad Groups
10. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
The Traffic Estimator Tool
4
AdWords postpay option
create a new campaign
11. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
competitors' advertisements
100 Ad Groups
below
native language
12. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
find your ad on Google
Data View
create a new campaign
four different ways
13. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
nothing
online marketing agency with multiple clients
most relevant
Invoice Details page
14. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
Billing Summary page
pays for advertising
outstanding Balance
Google content network
15. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
overall keyword themes.
US$2
keyword-based advertising
16. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions
different keywords
0.03
new or unused keywords
Irish VAT rate
17. An example of a valid display URL
AdWords Standard Edition
www.gmail.com
do not
charged
18. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
Quality Score
maximum cost-per-click (CPC) bid
archive
ad text
19. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
searches using a keyword
AdWords account
not profitable
20. Prices stated in your ad text must always be supported within _____ of your landing page.
one keyword per line
late
1-2 clicks
charged
21. An advertiser should test ________ landing pages.
highly specific ad groups
expanded matches
cost-per-acquisition (CPA)
different
22. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
create a new campaign
Account description
low clickthrough rate (CTR)
Brackets [ ]
23. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
2
Google Domain name
wait at least 24 hours
nothing
24. With __________ - you can create target areas of virtually any size and shape.
unposted local changes
multi-point targeting
quick summary
not profitable
25. You can use _____________for different keywords in the same ad group.
multiple keyword matching options
Buy Here
query
maximum cost-per-click (CPC) bid
26. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
27. A __________ can affect the Quality Score of an entire ad group or campaign.
pop-up on the landing page
Pause Conversion Tracking
unlimited
poor performing keyword
28. __________ in ad text must be supported within how many clicks
Pay-Per-Call
punctuation
Free offers
default language preference
29. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
the same as before
highly relevant
not available
12
30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
0.85
keyword-targeted
highly specific ad groups
find your ad on Google
31. Increasing your daily budget is not a technique for _______
user's IP address
location target
late
optimizing your account
32. The format of local business ads is not the same on _______ and the Google search network.
good landing page
US$2
Google Maps
nothing
33. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
four different ways
Exact match keyword
Account description
competitors' advertisements
34. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
conversion tracking
new or unused keywords
US$2
2
35. Placement-targeted campaigns do not offer the ability to ________ in text ads.
posting it to your account.
AdWords account
15
include more characters
36. Exact match tends to give you fewer clicks but ________
increasing traffic
below
AdWords Editor
higher conversions.
37. You cannot have this as a destination URL _____
0.03
site under contruction
Budget Optimizer.
ad text
38. You do not need AdWords Editor to view a file that has been _______.
advertising charges
nothing
exported to CSV.
Google Domain name
39. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
increasing traffic
1-2 clicks
Google search results
different keywords
40. The 'Other' _________ does not allow you to track how many pages a user has viewed.
smart pricing
transaction label
3 months
reactivate your account
41. It is possible to have your mobile ad connect users to your ______
plural and singular
business phone
Broad match keyword matching option
Web address
42. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
screenscraping
Account description
region and city targeting
default language preference
43. If you have a CPC of $2 - you pay up to _______ for a click.
CreativeService
US$2
outrank
100 Ad Groups
44. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
optimize
cost-per-acquisition (CPA)
show your ad
keyword-targeted
45. Approximately w________ of Internet users use Google as their primary search engine.
Irish VAT rate
50%
AdWords Standard Edition
one ad variation per ad group
46. An example of a call-to-action phrase
Buy Here
one keyword per line
user's IP address
Excel spreadsheet
47. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
keyword-targeted
San Francisco
The Traffic Estimator Tool
return on ad spend
48. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
direct debit
query
most relevant
mgnifying glass icon
49. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
Free offers
Billing Summary page
Daily Budget
quick summary
50. This business could best utilize region and city targeting: A flower company that only delivers to ________
native language
many years
Keyword Grouper
San Francisco