Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






2. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






3. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






4. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






5. There are two panels in the interface. They are: _____ - Edit Panel






6. Google ads can be targeted to___________________






7. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






8. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






9. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






10. It regroups keywords from one ad group into more granular ad groups.






11. A Uniform Resource Locator (URL) is commonly known as ____






12. Three ways you can view your report: View data only - View graphs only - View _____






13. Google does not consider a user's _____________ when determining whether to show your ad.






14. A unique number assigned to each computer connected to the Internet.






15. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






16. Offers Ability to edit multiple accounts at any time as a benefit.






17. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






18. A combination of letters and/or numbers that identify your AdWords API activity.






19. The daily spending limit for an AdWords campaign






20. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






21. Position preference works with the _______






22. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






23. Google does not translate _____






24. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






25. ___________ is ideal for advertisers who want more control over their account.






26. It is possible to have your mobile ad connect users to your ______






27. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






28. According to punctuation policy - ________ exclamation points are allowed in your ad text






29. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






30. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






31. This AdWords ad serving option will show your higher performing ad more often.






32. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






33. You cannot have this as a destination URL _____






34. The My Change History tool will display changes such as ________






35. The pricing model for mobile ads is either pay-per-click or ______.






36. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






37. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






38. In general - including the price of a product in the ad text __________






39. Google AdWords uses THIS to target your ads to users searching on Google






40. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






41. Placement-targeted campaigns useful for advertisers who want to build ______________






42. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






43. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






44. The My Change History tool displays changes you've made to your account in the last ___________.






45. If you have a CPC of $2 - you pay up to _______ for a click.






46. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






47. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






48. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






49. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






50. Creating ____________ allows you to create ads that most accurately promote what you're selling