Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






2. Keywords marked ________ can still trigger ads on content network sites.






3. For placement-targeted campaigns - it is possible to target only ______ of a website.






4. Google AdWords uses THIS to target your ads to users searching on Google






5. The quickest way to ________ - login - and password information - Logging in to the client's account.


6. If you create more than 15 reports - the system will automatically _______ the oldest reports.






7. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






8. The option to select a desired position for your ad.






9. This API Service advertisers should use to create new ads.






10. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






11. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






12. Google does not consider a user's _____________ when determining whether to show your ad.






13. You can use multiple keyword matching options for ____________ in the same ad group






14. With __________ - you can create target areas of virtually any size and shape.






15. Approximately w________ of Internet users use Google as their primary search engine.






16. The Keyword Tool is not useful in the creation process for a ____________






17. Google allows two or more of your clients to ____________ - provided they have separate accounts.






18. You can view billing adjustments like invalid click credits and promotional credits on the ______.






19. The Report Center will only save your ____ most recent reports.






20. You can use _____________for different keywords in the same ad group.






21. Creating ____________ allows you to create ads that most accurately promote what you're selling






22. An effective strategy for creating contextually targeted campaigns: Create ____________






23. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






24. A __________ can affect the Quality Score of an entire ad group or campaign.






25. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






26. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






27. An example of a valid display URL






28. You cannot have this as a destination URL _____






29. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






30. ______________ changes are allowed to an account in Google AdWords per month






31. It's not best to deliver key messages ____ in your video ad






32. Once an ad campaign is created it should be ______________ for best results.






33. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






34. An advertiser should not immediately _________ with a lower CPC than value per click.






35. ROAS is an acronym for _______.






36. Google allows certain __________ or variations of words in ad tex






37. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


38. You do not need AdWords Editor to view a file that has been _______.






39. It regroups keywords from one ad group into more granular ad groups.






40. Google ads can be targeted to___________________






41. Advertisers should not use only __________ in order to maintain consistency.






42. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






43. If you find that a particular site doesn't convert well over time: Use the ________ tool.






44. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






45. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






46. The daily spending limit for an AdWords campaign






47. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






48. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


49. For keywords that provide a strong ROI - you should ______.






50. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text