Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ____________ do not have the ability to show on the Google content network.






2. Each AdWords campaign has its____________






3. Site Exclusion is applied at ______ level






4. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






5. An effective strategy for creating contextually targeted campaigns: Create ____________






6. Placement-targeted campaigns useful for advertisers who want to build ______________






7. Google allows two or more of your clients to ____________ - provided they have separate accounts.






8. Google AdWords uses THIS to target your ads to users searching on Google






9. Google does not _______ for you when specifing other langauges.






10. The My Change History tool displays changes you've made to your account in the last ___________.






11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






12. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






13. Position preference works with the _______






14. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






15. Three types of conversions: Lead - ______ - Page View






16. With __________ - you can create target areas of virtually any size and shape.






17. A unique number assigned to each computer connected to the Internet.






18. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






19. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






20. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






21. Offers Ability to edit multiple accounts at any time as a benefit.






22. When the information on a site in _________________ that relates to your ad the placement of your ads occur






23. It's not best to deliver key messages ____ in your video ad






24. A __________ can affect the Quality Score of an entire ad group or campaign.






25. The best next step in the client start-up process: Client approval and ______






26. A Uniform Resource Locator (URL) is commonly known as ____






27. On search result pages - Google determines your ad's rank based on _____






28. To indicate a keyword as an exact match - ___________ should be used.






29. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






30. Google ads can be targeted to___________________






31. Advertisers who have been with AdWords for _______ should optimize their accounts.






32. Your ads can appear on Google only _____ you've entered valid billing information.






33. Considering a user's IP address is not the only method Google uses to show )______________






34. To pause conversion tracking - you must click the '______' button






35. Affected by the VAT tax






36. To access the ______ - click on the Reports tab.






37. An example of a call-to-action phrase






38. Advertisers cannot ______ between prepay and postpay at any time.






39. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






40. The more _______ a keyword - the more potential traffic it has.






41. This AdWords ad serving option will show your higher performing ad more often.






42. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






43. You will not always be charged the ____________ you set for a keyword or ad group.






44. ____________can help you keep your Quality Score high while keeping your cost low.






45. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






46. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






47. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






48. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






49. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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50. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






Can you answer 50 questions in 15 minutes?



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