Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






2. For keywords that provide a strong ROI - you should ______.






3. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






4. Google AdWords uses THIS to target your ads to users searching on Google






5. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






6. Advertisers should not use only __________ in order to maintain consistency.






7. Google does not translate _____






8. Your ______________does not have to be the exact same as your destination URL.






9. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






10. The ______________ provides the best possibility for high numbers of ad impressions






11. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






12. A low clickthrough rate on content pages does not always indicate that your ads are ________






13. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






14. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






15. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






16. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






17. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






18. A __________ can affect the Quality Score of an entire ad group or campaign.






19. The quickest way to ________ - login - and password information - Logging in to the client's account.

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20. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






21. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






22. The daily spending limit for an AdWords campaign






23. For each invoiced payment - it is possible to view your ________ broken down by campaign.






24. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






25. ______________ changes are allowed to an account in Google AdWords per month






26. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






27. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






28. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






29. This report provides the best information about your contextually targeted campaign: _____________ Report






30. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






31. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






32. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






33. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






34. The _______________ allows you to automatically raise or lower your bids during certain time periods.






35. Google _____ charge you more than your billing threshold.






36. Increasing your daily budget is not a technique for _______






37. It is possible to have your mobile ad connect users to your ______






38. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






39. The structure of an AdWords account from the top down






40. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






41. Keywords marked ________ can still trigger ads on content network sites.






42. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






43. Updating the individual bids on 1 -000 keywords would equate to ________






44. There is no ______________ that you have to spend on Google AdWords.






45. Your ads can appear on Google only _____ you've entered valid billing information.






46. An advertiser should test ________ landing pages.






47. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






48. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






49. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






50. Considered a superlative that would not be allowed in ad text without verification