Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. According to punctuation policy - ________ exclamation points are allowed in your ad text






2. Position preference works with the _______






3. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






4. For keywords that provide a strong ROI - you should ______.






5. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






6. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






7. The Keyword Tool is not useful in the creation process for a ____________






8. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






9. Google allows certain __________ or variations of words in ad tex






10. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






11. This API Web Service allows advertisers to change their daily budget






12. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






13. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






14. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






15. AdWords may generate traffic _______ of your daily budget.






16. A unique number assigned to each computer connected to the Internet.






17. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






18. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






19. Direct debit is ________ to all advertisers around the world.






20. This AdWords ad serving option will show your higher performing ad more often.






21. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






22. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






23. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






24. The _______________ allows you to automatically raise or lower your bids during certain time periods.






25. The default setting for any new keyword is not this:________






26. To access the AdWords API - advertisers must have a ________ account.






27. Prepay and postpay options depend on your ___________________






28. When the information on a site in _________________ that relates to your ad the placement of your ads occur






29. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






30. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






31. Three ways you can view your report: View data only - View graphs only - View _____






32. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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33. The daily budget does not apply to the ____________






34. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






35. The AdWords API is a good substitute for ________.






36. Your ads can appear on Google only _____ you've entered valid billing information.






37. In general - including the price of a product in the ad text __________






38. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






39. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






40. A combination of letters and/or numbers that identify your AdWords API activity.






41. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






42. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






43. The quickest way to ________ - login - and password information - Logging in to the client's account.

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44. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






45. It regroups keywords from one ad group into more granular ad groups.






46. You can use multiple keyword matching options for ____________ in the same ad group






47. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






48. There are two panels in the interface. They are: _____ - Edit Panel






49. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






50. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)