Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ROAS is an acronym for _______.






2. Placement-targeted campaigns do not offer the ability to ________ in text ads.






3. Advertisers who have been with AdWords for _______ should optimize their accounts.






4. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






5. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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6. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






7. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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8. Your ad cannot be locked out of the top position based solely on ____






9. For placement-targeted campaigns - it is possible to target only ______ of a website.






10. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






11. When a file is shared: ________ will be marked in purple.






12. A unique number assigned to each computer connected to the Internet.






13. Google ads can be targeted to___________________






14. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






15. An advertiser should test ________ landing pages.






16. Three types of conversions: Lead - ______ - Page View






17. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






18. You will not always be charged the ____________ you set for a keyword or ad group.






19. Your ______________does not have to be the exact same as your destination URL.






20. A low clickthrough rate on content pages does not always indicate that your ads are ________






21. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






22. __________ in ad text must be supported within how many clicks






23. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






24. Google's tracking conversion tool costs _____






25. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






26. According to punctuation policy - ________ exclamation points are allowed in your ad text






27. When the information on a site in _________________ that relates to your ad the placement of your ads occur






28. Prices stated in your ad text must always be supported within _____ of your landing page.






29. Considered a superlative that would not be allowed in ad text without verification






30. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






31. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






32. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






33. Creating ____________ allows you to create ads that most accurately promote what you're selling






34. Exact match tends to give you fewer clicks but ________






35. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






36. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






37. The most effective AdWords ad headlines ____________ to the keywords being searched.






38. The structure of an AdWords account from the top down






39. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






40. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






41. A combination of letters and/or numbers that identify your AdWords API activity.






42. Keywords marked ________ can still trigger ads on content network sites.






43. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






44. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






45. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






46. Considering a user's IP address is not the only method Google uses to show )______________






47. If you have a CPC of $2 - you pay up to _______ for a click.






48. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






49. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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50. On search result pages - Google determines your ad's rank based on _____