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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
measurable results
new or unused keywords
increase the CPC
ZERO - 0
2. ___________ is ideal for advertisers who want more control over their account.
conversion tracking
AdWords Standard Edition
outstanding Balance
automatically formats
3. It's not best to deliver key messages ____ in your video ad
outstanding Balance
late
unlimited
My Change History tool
4. Google's tracking conversion tool costs _____
different keywords
check
Google Maps
nothing
5. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
image ads
four different ways
data and graphs
overall keyword themes.
6. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
directly relate
higher conversions.
Site Exclusion Tool
multiple ad copies and keyword variations
7. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
Data services
automatically formats
Daily budget adjustments.
report center
8. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
Daily Budget
ad text
Google search results
9. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
San Francisco
troubleshooting checklist
50-mile radius
optimize
10. Google does not _______ for you when specifing other langauges.
translate ad text
identical keywords
archive
keyword report
11. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
direct debit
pays for advertising
phrase match.
good landing page
12. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
different keywords
expanded matches
switch
sales or conversions
13. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
25
content pages
Site Exclusion Tool
Any location in any language worldwide
14. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
dynamic variable
check
pop-up on the landing page
ad copies
15. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
content pages
data and graphs
site under contruction
16. The ______________ provides the best possibility for high numbers of ad impressions
show your ad
monitored and continuously modified
reviewed
Broad match keyword matching option
17. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
outrank
1000 impressions
may
Site-Related Keywords
18. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
transaction label
converting well
reviewed
good landing page
19. You can use _____________for different keywords in the same ad group.
customized targeting
unlimited
Campaign
multiple keyword matching options
20. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
expanded matches
many years
sales or conversions
do not
21. __________ in ad text must be supported within how many clicks
Free offers
Account-->campaign-->ad group-->ad text-->keywords
four different ways
customized targeting
22. With __________ - you can create target areas of virtually any size and shape.
good landing page
different keywords
do not
multi-point targeting
23. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
late
territory-targeted
unposted local changes
smart pricing
24. Exact match tends to give you fewer clicks but ________
Pause Conversion Tracking
higher conversions.
posting it to your account.
show your ad
25. Using ___________ tends to give you fewer clicks but higher conversions.
Exact match keyword
posting it to your account.
San Francisco
report center
26. You cannot have this as a destination URL _____
report center
site under contruction
charged
multiple ad copies and keyword variations
27. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
previous purchasing history
compared to your competitors
punctuation
all countries and territories
28. You will not always be charged the ____________ you set for a keyword or ad group.
maximum cost-per-click (CPC) bid
advertising charges
One
transaction label
29. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
ad copies
Billing Summary page
the same as before
site under contruction
30. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
Daily Budget
The Traffic Estimator Tool
account billing thresholds
Google Domain name
31. EHowand The Guardian are examples of ______.
AdWords Standard Edition
content publishers
Google Maps
image ads
32. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance
100 Ad Groups
cmmon misspellings
Quality Score
ad text
33. The best next step in the client start-up process: Client approval and ______
sign-off
My Change History tool
4
after
34. Placement-targeted campaigns useful for advertisers who want to build ______________
increasing traffic
data and graphs
default language preference
brand awareness.
35. This business could best utilize region and city targeting: A flower company that only delivers to ________
Keyword Quality Score & CPC Bid
AdWords Editor
San Francisco
improves conversion rate
36. The option to select a desired position for your ad.
position preference
confirmation email
unposted local changes
region and city targeting
37. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
increasing traffic
customized targeting
online marketing agency with multiple clients
phrase match.
38. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
wait at least 24 hours
advanced mode of ad scheduling
do not
edit a client's billing
39. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
entire AdWords account
multiple keyword matching options
quick summary
cheap chocolate
40. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
identical keywords
plural and singular
user's IP address
41. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
Google Domain name
CampaignService
troubleshooting checklist
online marketing agency with multiple clients
42. Keywords marked ________ can still trigger ads on content network sites.
not profitable
inactive for search
Quality Score
entire AdWords account
43. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
keyword strategy
Pay-Per-Call
Inactive for search
Irish VAT rate
44. The most effective AdWords ad headlines ____________ to the keywords being searched.
Placement Performance
Pay-Per-Call
billing address and chosen currency
directly relate
45. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
Google Domain name
maximum cost-per-click (CPC) bid
territory-targeted
developer token
46. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
charged
Inactive for search
include more characters
multiple keyword matching options
47. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
Campaign
below
online marketing agency with multiple clients
after
48. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
display URL
campaign daily budget.
dynamic variable
potential traffic
49. The 'Other' _________ does not allow you to track how many pages a user has viewed.
Pay-Per-Call
different keywords
return on ad spend
transaction label
50. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
Static Image.
Broad match keyword matching option
troubleshooting checklist
compared to your competitors
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