Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






2. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






3. Prepay and postpay options depend on your ___________________






4. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






5. If you find that a particular site doesn't convert well over time: Use the ________ tool.






6. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






7. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






8. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






9. According to punctuation policy - ________ exclamation points are allowed in your ad text






10. Advertisers should not use only __________ in order to maintain consistency.






11. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






12. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






13. The _______________ allows you to automatically raise or lower your bids during certain time periods.






14. The ______________ provides the best possibility for high numbers of ad impressions






15. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






16. The daily spending limit for an AdWords campaign






17. Google AdWords uses THIS to target your ads to users searching on Google






18. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






19. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






20. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






21. There is no ______________ that you have to spend on Google AdWords.






22. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






23. The format of local business ads is not the same on _______ and the Google search network.






24. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






25. Creating ____________ allows you to create ads that most accurately promote what you're selling






26. Three types of conversions: Lead - ______ - Page View






27. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






28. Placement-targeted campaigns useful for advertisers who want to build ______________






29. A __________ can affect the Quality Score of an entire ad group or campaign.






30. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






31. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






32. An advertiser should test ________ landing pages.






33. Google allows certain __________ or variations of words in ad tex






34. The most effective AdWords ad headlines ____________ to the keywords being searched.






35. Affected by the VAT tax






36. Google allows two or more of your clients to ____________ - provided they have separate accounts.






37. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






38. Advertisers who have been with AdWords for _______ should optimize their accounts.






39. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






40. Each AdWords campaign has its____________






41. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






42. This report provides the best information about your contextually targeted campaign: _____________ Report






43. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






44. The daily budget does not apply to the ____________






45. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






46. You can save your report within your _______ to view later.






47. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






48. No __________ needed when using the broad-matched keyword matching option.






49. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






50. You will not always be charged the ____________ you set for a keyword or ad group.