Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ads can appear on Google only _____ you've entered valid billing information.






2. No __________ needed when using the broad-matched keyword matching option.






3. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






4. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






5. AdWords may generate traffic _______ of your daily budget.






6. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






7. Google does not consider a user's _____________ when determining whether to show your ad.






8. _____________ can be a measure of advertising effectiveness.






9. If you create more than 15 reports - the system will automatically _______ the oldest reports.






10. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






11. The default setting for any new keyword is not this:________






12. It's not best to deliver key messages ____ in your video ad






13. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






14. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






15. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






16. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






17. With __________ - you can create target areas of virtually any size and shape.






18. A unique number assigned to each computer connected to the Internet.






19. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






20. A unique number assigned to each computer connected to the Internet.






21. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






22. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






23. Direct debit is ________ to all advertisers around the world.






24. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






25. Once an ad campaign is created it should be ______________ for best results.






26. It is possible to target a ____________ around your business location.






27. The quickest way to ________ - login - and password information - Logging in to the client's account.

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28. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






29. Google's tracking conversion tool costs _____






30. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






31. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






32. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






33. It is possible to have your mobile ad connect users to your ______






34. An advertiser should not immediately _________ with a lower CPC than value per click.






35. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






36. You will not always be charged the ____________ you set for a keyword or ad group.






37. To access the AdWords API - advertisers must have a ________ account.






38. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






39. Prepay and postpay options depend on your ___________________






40. The My Change History tool displays changes you've made to your account in the last ___________.






41. This API Service advertisers should use to create new ads.






42. The ________ allows you to exclude sites from the Google ContentNetwork.






43. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






44. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






45. Three types of conversions: Lead - ______ - Page View






46. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






47. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






48. A Uniform Resource Locator (URL) is commonly known as ____






49. There is no ______________ that you have to spend on Google AdWords.






50. Site Exclusion is applied at ______ level