Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google does not _______ for you when specifing other langauges.






2. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






3. When the information on a site in _________________ that relates to your ad the placement of your ads occur






4. The AdWords API is a good substitute for ________.






5. Once an ad campaign is created it should be ______________ for best results.






6. Google does not translate _____






7. The daily budget does not apply to the ____________






8. ___________ is ideal for advertisers who want more control over their account.






9. Considered a superlative that would not be allowed in ad text without verification






10. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






11. It regroups keywords from one ad group into more granular ad groups.






12. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






13. Google ads can be targeted to___________________






14. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






15. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






16. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






17. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






18. __________ in ad text must be supported within how many clicks






19. You can use _____________for different keywords in the same ad group.






20. The API operations quota is determined by: The total ______ & the nubmer of clients managed






21. ROAS is an acronym for _______.






22. _____________ can be a measure of advertising effectiveness.






23. The more _______ a keyword - the more potential traffic it has.






24. A unique number assigned to each computer connected to the Internet.






25. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






26. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






27. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






28. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






29. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






30. Creating ____________ allows you to create ads that most accurately promote what you're selling






31. For each invoiced payment - it is possible to view your ________ broken down by campaign.






32. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






33. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






34. If you create more than 15 reports - the system will automatically _______ the oldest reports.






35. Google allows certain __________ or variations of words in ad tex






36. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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37. Your ads can appear on Google only _____ you've entered valid billing information.






38. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






39. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






40. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






41. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






42. Each AdWords campaign has its____________






43. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






44. An advertiser should test ________ landing pages.






45. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






46. It's not best to deliver key messages ____ in your video ad






47. Three types of conversions: Lead - ______ - Page View






48. To access the AdWords API - advertisers must have a ________ account.






49. Advertisers who have been with AdWords for _______ should optimize their accounts.






50. Google does not consider a user's _____________ when determining whether to show your ad.