Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






2. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






3. _____________ can be a measure of advertising effectiveness.






4. It is possible to have your mobile ad connect users to your ______






5. When a file is shared: ________ will be marked in purple.






6. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






7. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






8. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






9. A campaign's language and ________ can be edited after the campaign has been created.






10. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






11. Advertisers should not use only __________ in order to maintain consistency.






12. When the information on a site in _________________ that relates to your ad the placement of your ads occur






13. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






14. Considered a superlative that would not be allowed in ad text without verification






15. EHowand The Guardian are examples of ______.






16. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






17. If you have a CPC of $2 - you pay up to _______ for a click.






18. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






19. For keywords that provide a strong ROI - you should ______.






20. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






21. You can create a campaign without ___________.






22. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






23. Keywords marked ________ can still trigger ads on content network sites.






24. Google's tracking conversion tool costs _____






25. Google does not consider a user's _____________ when determining whether to show your ad.






26. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






27. This API Service advertisers should use to create new ads.






28. An advertiser should test ________ landing pages.






29. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






30. A Uniform Resource Locator (URL) is commonly known as ____






31. A combination of letters and/or numbers that identify your AdWords API activity.






32. Using ___________ tends to give you fewer clicks but higher conversions.






33. The Ads Diagnostic Tool can be accessed in ____ places in your account.






34. Placement-targeted campaigns do not offer the ability to ________ in text ads.






35. Increasing your daily budget is not a technique for _______






36. You can view billing adjustments like invalid click credits and promotional credits on the ______.






37. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






38. The last line of an AdWords ad is called _____






39. Offers Ability to edit multiple accounts at any time as a benefit.






40. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






41. This report provides the best information about your contextually targeted campaign: _____________ Report






42. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






43. An example of a valid display URL






44. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






45. You can use multiple keyword matching options for ____________ in the same ad group






46. Google allows certain __________ or variations of words in ad tex






47. For placement-targeted campaigns - it is possible to target only ______ of a website.






48. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






49. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






50. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.