Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The API operations quota is determined by: The total ______ & the nubmer of clients managed






2. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






3. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






4. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






5. An advertiser should not always _______ with a positive profit margin.






6. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






7. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






8. Google allows certain __________ or variations of words in ad tex






9. Placement-targeted ads compete with _______ ads.






10. The more _______ a keyword - the more potential traffic it has.






11. A unique number assigned to each computer connected to the Internet.






12. Google does not consider a user's _____________ when determining whether to show your ad.






13. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






14. Exact match tends to give you fewer clicks but ________






15. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






16. Google _____ charge you more than your billing threshold.






17. A Uniform Resource Locator (URL) is commonly known as ____






18. The My Change History tool displays changes you've made to your account in the last ___________.






19. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






20. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






21. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






22. ROAS is an acronym for _______.






23. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






24. Approximately w________ of Internet users use Google as their primary search engine.






25. An example of a valid display URL






26. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






27. To indicate a keyword as an exact match - ___________ should be used.






28. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






29. The format of local business ads is not the same on _______ and the Google search network.






30. A __________ can affect the Quality Score of an entire ad group or campaign.






31. You can view billing adjustments like invalid click credits and promotional credits on the ______.






32. ____________can help you keep your Quality Score high while keeping your cost low.






33. Considered a superlative that would not be allowed in ad text without verification






34. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






35. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






36. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






37. The last line of an AdWords ad is called _____






38. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






39. There is no ______________ that you have to spend on Google AdWords.






40. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






41. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






42. An advertiser should test ________ landing pages.






43. Advertisers should not use only __________ in order to maintain consistency.






44. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






45. You can save your report within your _______ to view later.






46. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






47. For placement-targeted campaigns - it is possible to target only ______ of a website.






48. ____________ do not have the ability to show on the Google content network.






49. Site Exclusion is applied at ______ level






50. __________ in ad text must be supported within how many clicks