Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






2. Google allows two or more of your clients to ____________ - provided they have separate accounts.






3. The Report Center will only save your ____ most recent reports.






4. Keywords marked ________ can still trigger ads on content network sites.






5. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






6. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






7. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






8. The AdWords API is a good substitute for ________.






9. You can use multiple keyword matching options for ____________ in the same ad group






10. A __________ can affect the Quality Score of an entire ad group or campaign.






11. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






12. A campaign's language and ________ can be edited after the campaign has been created.






13. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






14. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






15. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






16. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






17. When the information on a site in _________________ that relates to your ad the placement of your ads occur






18. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






19. Placement-targeted campaigns do not offer the ability to ________ in text ads.






20. There are two panels in the interface. They are: _____ - Edit Panel






21. If you find that a particular site doesn't convert well over time: Use the ________ tool.






22. ______________ changes are allowed to an account in Google AdWords per month






23. You can save your report within your _______ to view later.






24. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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25. The default setting for any new keyword is not this:________






26. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






27. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






28. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






29. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






30. The most effective AdWords ad headlines ____________ to the keywords being searched.






31. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






32. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






33. ____________ do not have the ability to show on the Google content network.






34. To access the ______ - click on the Reports tab.






35. You cannot have this as a destination URL _____






36. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






37. The ______________ provides the best possibility for high numbers of ad impressions






38. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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39. Placement-targeted ads compete with _______ ads.






40. On search result pages - Google determines your ad's rank based on _____






41. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






42. To pause conversion tracking - you must click the '______' button






43. Your ad cannot be locked out of the top position based solely on ____






44. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






45. The ________ allows you to exclude sites from the Google ContentNetwork.






46. The 'Other' _________ does not allow you to track how many pages a user has viewed.






47. There is no ______________ that you have to spend on Google AdWords.






48. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






49. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






50. EHowand The Guardian are examples of ______.