Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Offers Ability to edit multiple accounts at any time as a benefit.






2. Google AdWords uses THIS to target your ads to users searching on Google






3. The format of local business ads is not the same on _______ and the Google search network.






4. An effective strategy for creating contextually targeted campaigns: Create ____________






5. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






6. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






7. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






8. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






9. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






10. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






11. You can view billing adjustments like invalid click credits and promotional credits on the ______.






12. If you create more than 15 reports - the system will automatically _______ the oldest reports.






13. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






14. The Report Center will only save your ____ most recent reports.






15. The pricing model for mobile ads is either pay-per-click or ______.






16. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






17. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






18. It is possible to target a ____________ around your business location.






19. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






20. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






21. To access the AdWords API - advertisers must have a ________ account.






22. Prepay and postpay options depend on your ___________________






23. You cannot have this as a destination URL _____






24. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






25. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them


26. To access the ______ - click on the Reports tab.






27. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






28. You can use _____________for different keywords in the same ad group.






29. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






30. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






31. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






32. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






33. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






34. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






35. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






36. Creating ____________ allows you to create ads that most accurately promote what you're selling






37. The structure of an AdWords account from the top down






38. Considered a superlative that would not be allowed in ad text without verification






39. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






40. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






41. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






42. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






43. ____________can help you keep your Quality Score high while keeping your cost low.






44. ______________ changes are allowed to an account in Google AdWords per month






45. It regroups keywords from one ad group into more granular ad groups.






46. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






47. There is no ______________ that you have to spend on Google AdWords.






48. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






49. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






50. Google does not consider a user's _____________ when determining whether to show your ad.