Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






2. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






3. Site Exclusion is applied at ______ level






4. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






5. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






6. You cannot have this as a destination URL _____






7. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






8. The default setting for any new keyword is not this:________






9. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






10. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






11. EHowand The Guardian are examples of ______.






12. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






13. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






14. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






15. An advertiser should test ________ landing pages.






16. It is possible to have your mobile ad connect users to your ______






17. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






18. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






19. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






20. Placement-targeted ads compete with _______ ads.






21. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






22. There is no ______________ that you have to spend on Google AdWords.






23. The most effective AdWords ad headlines ____________ to the keywords being searched.






24. This AdWords ad serving option will show your higher performing ad more often.






25. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






26. This business could best utilize region and city targeting: A flower company that only delivers to ________






27. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






28. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






29. An effective strategy for creating contextually targeted campaigns: Create ____________






30. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






31. Google does not translate _____






32. To indicate a keyword as an exact match - ___________ should be used.






33. The daily spending limit for an AdWords campaign






34. The Ads Diagnostic Tool can be accessed in ____ places in your account.






35. No __________ needed when using the broad-matched keyword matching option.






36. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






37. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






38. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






39. If you have a CPC of $2 - you pay up to _______ for a click.






40. An advertiser should not immediately _________ with a lower CPC than value per click.






41. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






42. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






43. Before you can create a local business ad - you must first create a __________ in the Local Business Center






44. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






45. Prepay and postpay options depend on your ___________________






46. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






47. It is possible to target a ____________ around your business location.






48. Google does not _______ for you when specifing other langauges.






49. On search result pages - Google determines your ad's rank based on _____






50. An advertiser should not always _______ with a positive profit margin.