Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






2. With __________ - you can create target areas of virtually any size and shape.






3. Considering a user's IP address is not the only method Google uses to show )______________






4. Placement-targeted campaigns do not offer the ability to ________ in text ads.






5. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






6. Google allows certain __________ or variations of words in ad tex






7. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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8. The _________ appears when a comment has been added.






9. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






10. A campaign's language and ________ can be edited after the campaign has been created.






11. The API operations quota is determined by: The total ______ & the nubmer of clients managed






12. The more _______ a keyword - the more potential traffic it has.






13. The most effective AdWords ad headlines ____________ to the keywords being searched.






14. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






15. Exact match tends to give you fewer clicks but ________






16. The ________ allows you to exclude sites from the Google ContentNetwork.






17. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






18. A unique number assigned to each computer connected to the Internet.






19. An advertiser should not immediately _________ with a lower CPC than value per click.






20. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






21. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






22. ____________ do not have the ability to show on the Google content network.






23. This API Web Service allows advertisers to change their daily budget






24. The best next step in the client start-up process: Client approval and ______






25. It is possible to target a ____________ around your business location.






26. The My Change History tool will display changes such as ________






27. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






28. This API Service advertisers should use to create new ads.






29. Direct debit is ________ to all advertisers around the world.






30. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






31. There are two panels in the interface. They are: _____ - Edit Panel






32. Updating the individual bids on 1 -000 keywords would equate to ________






33. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






34. You cannot have this as a destination URL _____






35. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






36. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






37. Position preference works with the _______






38. If you have a CPC of $2 - you pay up to _______ for a click.






39. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






40. Prices stated in your ad text must always be supported within _____ of your landing page.






41. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






42. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






43. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






44. There is no ______________ that you have to spend on Google AdWords.






45. To pause conversion tracking - you must click the '______' button






46. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






47. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






48. To indicate a keyword as an exact match - ___________ should be used.






49. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






50. According to punctuation policy - ________ exclamation points are allowed in your ad text