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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
1 -000 operations
Google search results
highly specific ad groups
developer token
2. Keywords marked ________ can still trigger ads on content network sites.
25
Pause Conversion Tracking
inactive for search
Keyword Quality Score & CPC Bid
3. For placement-targeted campaigns - it is possible to target only ______ of a website.
specific sections
the same as before
Buy Here
account spend
4. Google AdWords uses THIS to target your ads to users searching on Google
My Change History tool
new or unused keywords
keyword-based advertising
add those variations
5. The quickest way to ________ - login - and password information - Logging in to the client's account.
6. If you create more than 15 reports - the system will automatically _______ the oldest reports.
archive
12
include more characters
Placement Performance
7. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
advanced mode of ad scheduling
50-mile radius
Daily Budget
reviewed
8. The option to select a desired position for your ad.
do not
impressions received
direct debit
position preference
9. This API Service advertisers should use to create new ads.
measurable results
confirmation email
location targets
CreativeService
10. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
native language
check
confirmation email
unposted local changes
11. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
Smart Pricing
negative-match keyword
the European Union - not including Ireland
Broad match keyword matching option
12. Google does not consider a user's _____________ when determining whether to show your ad.
transaction label
previous purchasing history
multiple ad copies and keyword variations
advanced mode of ad scheduling
13. You can use multiple keyword matching options for ____________ in the same ad group
highly specific ad groups
many years
account spend
different keywords
14. With __________ - you can create target areas of virtually any size and shape.
AdWords display URL
competitors
multi-point targeting
0.85
15. Approximately w________ of Internet users use Google as their primary search engine.
50%
default language preference
converting well
reactivate your account
16. The Keyword Tool is not useful in the creation process for a ____________
new or unused keywords
territory-targeted
superlative
placement-targeted campaign.
17. Google allows two or more of your clients to ____________ - provided they have separate accounts.
Static Image.
native language
find your ad on Google
advertise using the same keyword
18. You can view billing adjustments like invalid click credits and promotional credits on the ______.
Google Domain name
Invoice Details page
AdWords Editor
pays for advertising
19. The Report Center will only save your ____ most recent reports.
pays for advertising
4
15
compared to your competitors
20. You can use _____________for different keywords in the same ad group.
multiple keyword matching options
ad text
navigate
online marketing agency with multiple clients
21. Creating ____________ allows you to create ads that most accurately promote what you're selling
12
user's IP address
archive
highly specific ad groups
22. An effective strategy for creating contextually targeted campaigns: Create ____________
overall keyword themes.
Site Exclusion Tool
My Change History tool
Irish VAT rate
23. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
2
one ad variation per ad group
3 months
plural and singular
24. A __________ can affect the Quality Score of an entire ad group or campaign.
low clickthrough rate (CTR)
ad copies
keyword-targeted
poor performing keyword
25. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
1 -000 operations
sales or conversions
online marketing agency with multiple clients
outstanding Balance
26. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
entire AdWords account
general
expanded matches
1000 impressions
27. An example of a valid display URL
www.gmail.com
local business ads
Web address
multiple ad copies and keyword variations
28. You cannot have this as a destination URL _____
regionally targeted ads
site under contruction
general
Best
29. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
monthly invoicing
outstanding Balance
Free offers
unposted local changes
30. ______________ changes are allowed to an account in Google AdWords per month
developer token
Smart Pricing
unlimited
highly relevant
31. It's not best to deliver key messages ____ in your video ad
pop-up on the landing page
image ads
searches using a keyword
late
32. Once an ad campaign is created it should be ______________ for best results.
monitored and continuously modified
Free offers
Sign Up
data and graphs
33. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
pop-up on the landing page
different
Google Maps
create a new campaign
34. An advertiser should not immediately _________ with a lower CPC than value per click.
Keyword Quality Score & CPC Bid
direct debit
increase the CPC of a keyword
delete a keyword
35. ROAS is an acronym for _______.
below
Quality Score
return on ad spend
dynamic variable
36. Google allows certain __________ or variations of words in ad tex
directly relate
cmmon misspellings
1000 impressions
outrank
37. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
38. You do not need AdWords Editor to view a file that has been _______.
50%
Google's editorial policies
exported to CSV.
delete a keyword
39. It regroups keywords from one ad group into more granular ad groups.
Keyword Grouper
competitors
recommended budget
different keywords
40. Google ads can be targeted to___________________
below
Any location in any language worldwide
direct debit
Brackets [ ]
41. Advertisers should not use only __________ in order to maintain consistency.
one text ad per ad group
Buy Here
The Traffic Estimator Tool
user's IP address
42. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
automatically formats
create a new campaign
confirmation email
My Change History tool
43. If you find that a particular site doesn't convert well over time: Use the ________ tool.
site exclusion
many years
2
different keywords
44. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
AdWords Editor
nothing
sexually explicit material
15
45. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
expanded matches
4
1-2 clicks
highly relevant
46. The daily spending limit for an AdWords campaign
add those variations
Broad match keyword matching option
Inactive for search
Daily Budget
47. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
good landing page
recommended budget
below
maximum cost-per-click (CPC) bid
48. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
49. For keywords that provide a strong ROI - you should ______.
CreativeService
region and city targeting
keyword-targeted
increase the CPC
50. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
3 months
navigate
good landing page
Daily Budget