Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers cannot ______ between prepay and postpay at any time.






2. When the information on a site in _________________ that relates to your ad the placement of your ads occur






3. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






4. Your ads can appear on Google only _____ you've entered valid billing information.






5. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






6. To access the ______ - click on the Reports tab.






7. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






8. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






9. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






10. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






11. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






12. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






13. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






14. You do not need AdWords Editor to view a file that has been _______.






15. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






16. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






17. The best next step in the client start-up process: Client approval and ______






18. You can save your report within your _______ to view later.






19. ______________ changes are allowed to an account in Google AdWords per month






20. The quickest way to ________ - login - and password information - Logging in to the client's account.

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21. To pause conversion tracking - you must click the '______' button






22. Google's tracking conversion tool costs _____






23. The Keyword Tool is not useful in the creation process for a ____________






24. Google does not translate _____






25. If you create more than 15 reports - the system will automatically _______ the oldest reports.






26. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






27. No __________ needed when using the broad-matched keyword matching option.






28. The last line of an AdWords ad is called _____






29. This API Service advertisers should use to create new ads.






30. Site Exclusion is applied at ______ level






31. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






32. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






33. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






34. An advertiser should not always _______ with a positive profit margin.






35. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






36. Direct debit is ________ to all advertisers around the world.






37. The structure of an AdWords account from the top down






38. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






39. Considering a user's IP address is not the only method Google uses to show )______________






40. Three types of conversions: Lead - ______ - Page View






41. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






42. It regroups keywords from one ad group into more granular ad groups.






43. Prepay and postpay options depend on your ___________________






44. The daily budget does not apply to the ____________






45. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






46. Updating the individual bids on 1 -000 keywords would equate to ________






47. _____________ can be a measure of advertising effectiveness.






48. You can use multiple keyword matching options for ____________ in the same ad group






49. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






50. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________