Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






2. The Ads Diagnostic Tool can be accessed in ____ places in your account.






3. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






4. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






5. Advertisers should not use only __________ in order to maintain consistency.






6. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






7. Keywords marked ________ can still trigger ads on content network sites.






8. __________ in ad text must be supported within how many clicks






9. Can be created in both keyword-targeted and placement-targeted campaigns.






10. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






11. Advertisers who have been with AdWords for _______ should optimize their accounts.






12. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






13. Affected by the VAT tax






14. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






15. This AdWords ad serving option will show your higher performing ad more often.






16. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






17. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






18. The _________ appears when a comment has been added.






19. An advertiser should not always _______ with a positive profit margin.






20. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






21. An advertiser should test ________ landing pages.






22. The format of local business ads is not the same on _______ and the Google search network.






23. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






24. Direct debit is ________ to all advertisers around the world.






25. Using ___________ tends to give you fewer clicks but higher conversions.






26. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






27. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






28. Updating the individual bids on 1 -000 keywords would equate to ________






29. On search result pages - Google determines your ad's rank based on _____






30. Google does not consider a user's _____________ when determining whether to show your ad.






31. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






32. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






33. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






34. If you find that a particular site doesn't convert well over time: Use the ________ tool.






35. An effective strategy for creating contextually targeted campaigns: Create ____________






36. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






37. ____________ do not have the ability to show on the Google content network.






38. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






39. This API Service advertisers should use to create new ads.






40. The best next step in the client start-up process: Client approval and ______






41. The API operations quota is determined by: The total ______ & the nubmer of clients managed






42. Placement-targeted campaigns useful for advertisers who want to build ______________






43. This business could best utilize region and city targeting: A flower company that only delivers to ________






44. No __________ needed when using the broad-matched keyword matching option.






45. Placement-targeted campaigns do not offer the ability to ________ in text ads.






46. The _______________ allows you to automatically raise or lower your bids during certain time periods.






47. Google does not translate _____






48. An example of a valid display URL






49. The quickest way to ________ - login - and password information - Logging in to the client's account.

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50. You can use multiple keyword matching options for ____________ in the same ad group