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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
punctuation
archive
advertise using the same keyword
find your ad on Google
2. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
1-2 clicks
Account description
monitored and continuously modified
mgnifying glass icon
3. No __________ needed when using the broad-matched keyword matching option.
punctuation
report center
online marketing agency with multiple clients
Pay-Per-Call
4. Google allows two or more of your clients to ____________ - provided they have separate accounts.
all countries and territories
advertise using the same keyword
cmmon misspellings
Broad match keyword matching option
5. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
local business listing
Daily budget adjustments.
overall keyword themes.
plural and singular
6. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
cheap chocolate
identical keywords
Broad match keyword matching option
Google search results
7. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
AdWords Editor
interested in your product or service
plural and singular
spreadsheet form
8. There is no ______________ that you have to spend on Google AdWords.
Irish VAT rate
brand awareness.
report center
minimum monthly amount
9. The My Change History tool will display changes such as ________
compared to your competitors
cheap chocolate
local business ads
Daily budget adjustments.
10. To access the AdWords API - advertisers must have a ________ account.
My Client Center
developer token
One
Buy Here
11. In general - including the price of a product in the ad text __________
include more characters
improves conversion rate
25
highly relevant
12. Placement-targeted campaigns useful for advertisers who want to build ______________
business phone
multiple ad copies and keyword variations
Data services
brand awareness.
13. You can view billing adjustments like invalid click credits and promotional credits on the ______.
increase the CPC of a keyword
25
Invoice Details page
increasing traffic
14. The Keyword Tool is not useful in the creation process for a ____________
the European Union - not including Ireland
converting well
all countries and territories
placement-targeted campaign.
15. The best next step in the client start-up process: Client approval and ______
sales or conversions
sign-off
campaign daily budget.
low clickthrough rate (CTR)
16. The API operations quota is determined by: The total ______ & the nubmer of clients managed
account spend
Smart Pricing
Free offers
account billing thresholds
17. An advertiser should not always _______ with a positive profit margin.
increase the CPC of a keyword
Smart Pricing
previous purchasing history
Data View
18. A campaign's language and ________ can be edited after the campaign has been created.
location targets
image ads
Placement Performance
punctuation
19. Your ad cannot be locked out of the top position based solely on ____
directly relate
regionally targeted ads
price
ZERO - 0
20. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
Web address
ad position
Google Domain name
measurable results
21. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
good landing page
Ads Diagnostic Tool
interested in your product or service
different
22. The structure of an AdWords account from the top down
Static Image.
quick summary
Account-->campaign-->ad group-->ad text-->keywords
12
23. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
different keywords
expanded matches
highly specific ad groups
impressions received
24. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
www.gmail.com
competitors
smart pricing
100 Ad Groups
25. When a file is shared: ________ will be marked in purple.
1000 impressions
directly relate
unposted local changes
Inactive for search
26. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
sales or conversions
content publishers
keyword-targeted
location targets
27. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.
competitors
quick summary
1 -000 operations
conversion tracking
28. This report provides the best information about your contextually targeted campaign: _____________ Report
Placement Performance
San Francisco
Sign Up
billing address and chosen currency
29. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
show your ad
previous purchasing history
Invoice Details page
30. Can be created in both keyword-targeted and placement-targeted campaigns.
Free offers
image ads
cheap chocolate
25
31. You do not need AdWords Editor to view a file that has been _______.
many years
exported to CSV.
specific sections
account spend
32. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
maximum cost-per-click (CPC) bid
Any location in any language worldwide
re-submit
query
33. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
phrase match.
site exclusion
Google search results
monthly invoicing
34. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
do not
2 Lines and 12 to 18 Characters
campaign daily budget.
Invoice Details page
35. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
increasing traffic
US$2
customized targeting
European Union advertisers
36. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
site under contruction
compared to your competitors
one text ad per ad group
dynamic variable
37. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
negative-match keyword
30 days
reviewed
Broad match keyword matching option
38. You will not always be charged the ____________ you set for a keyword or ad group.
Daily Budget
maximum cost-per-click (CPC) bid
cost-per-acquisition (CPA)
many years
39. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
conversion tracking
www.gmail.com
position preference
ZERO - 0
40. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
Google Domain name
dynamic variable
inactive for search
the same as before
41. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
converting well
automatically formats
return on ad spend
content pages
42. ROAS is an acronym for _______.
return on ad spend
sign-off
Best
screenscraping
43. The ______________ provides the best possibility for high numbers of ad impressions
in excess
entire AdWords account
Broad match keyword matching option
automatically formats
44. A Uniform Resource Locator (URL) is commonly known as ____
Web address
site under contruction
My Change History tool
find your ad on Google
45. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
directly relate
cost-per-acquisition (CPA)
developer token
0.85
46. An example of a call-to-action phrase
searches using a keyword
check
region and city targeting
Buy Here
47. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
negative-match keyword
Data services
advanced mode of ad scheduling
many years
48. You cannot have this as a destination URL _____
good landing page
AdWords Standard Edition
CampaignService
site under contruction
49. To pause conversion tracking - you must click the '______' button
multiple ad copies and keyword variations
30 days
Buy Here
Pause Conversion Tracking
50. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
ad copies
Budget Optimizer.
good landing page
Exact match keyword
Sorry!:) No result found.
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