Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three types of conversions: Lead - ______ - Page View






2. The structure of an AdWords account from the top down






3. It regroups keywords from one ad group into more granular ad groups.






4. Increasing your daily budget is not a technique for _______






5. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






6. Updating the individual bids on 1 -000 keywords would equate to ________






7. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






8. It is possible to have your mobile ad connect users to your ______






9. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






10. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






11. There are two panels in the interface. They are: _____ - Edit Panel






12. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






13. Placement-targeted campaigns useful for advertisers who want to build ______________






14. Your ______________does not have to be the exact same as your destination URL.






15. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






16. Keywords marked ________ can still trigger ads on content network sites.






17. For each invoiced payment - it is possible to view your ________ broken down by campaign.






18. The AdWords API is a good substitute for ________.






19. Three ways you can view your report: View data only - View graphs only - View _____






20. Your ads can appear on Google only _____ you've entered valid billing information.






21. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






22. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






23. The daily spending limit for an AdWords campaign






24. This business could best utilize region and city targeting: A flower company that only delivers to ________






25. Advertisers cannot ______ between prepay and postpay at any time.






26. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






27. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






28. The 'Other' _________ does not allow you to track how many pages a user has viewed.






29. When the information on a site in _________________ that relates to your ad the placement of your ads occur






30. This report provides the best information about your contextually targeted campaign: _____________ Report






31. The most effective AdWords ad headlines ____________ to the keywords being searched.






32. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






33. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






34. Google does not _______ for you when specifing other langauges.






35. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






36. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






37. Placement-targeted campaigns do not offer the ability to ________ in text ads.






38. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






39. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






40. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






41. __________ in ad text must be supported within how many clicks






42. Google does not translate _____






43. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






44. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






45. Google allows certain __________ or variations of words in ad tex






46. The option to select a desired position for your ad.






47. An example of a call-to-action phrase






48. Direct debit is ________ to all advertisers around the world.






49. A unique number assigned to each computer connected to the Internet.






50. You can view billing adjustments like invalid click credits and promotional credits on the ______.