Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






2. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






3. The ________ allows you to exclude sites from the Google ContentNetwork.






4. If you find that a particular site doesn't convert well over time: Use the ________ tool.






5. An advertiser should not immediately _________ with a lower CPC than value per click.






6. Google's tracking conversion tool costs _____






7. For placement-targeted campaigns - it is possible to target only ______ of a website.






8. The My Change History tool displays changes you've made to your account in the last ___________.






9. You can create a campaign without ___________.






10. Google does not translate _____






11. The _______________ allows you to automatically raise or lower your bids during certain time periods.






12. If you create more than 15 reports - the system will automatically _______ the oldest reports.






13. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






14. For keywords that provide a strong ROI - you should ______.






15. Google does not _______ for you when specifing other langauges.






16. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






17. An example of a valid display URL






18. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






19. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






20. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






21. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






22. This AdWords ad serving option will show your higher performing ad more often.






23. Before you can create a local business ad - you must first create a __________ in the Local Business Center






24. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






25. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






26. Your ads can appear on Google only _____ you've entered valid billing information.






27. A campaign's language and ________ can be edited after the campaign has been created.






28. Exact match tends to give you fewer clicks but ________






29. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






30. Google does not consider a user's _____________ when determining whether to show your ad.






31. Keywords marked ________ can still trigger ads on content network sites.






32. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






33. ______________ changes are allowed to an account in Google AdWords per month






34. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






35. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






36. You can use multiple keyword matching options for ____________ in the same ad group






37. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






38. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






39. It's not best to deliver key messages ____ in your video ad






40. Increasing your daily budget is not a technique for _______






41. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






42. Placement-targeted ads compete with _______ ads.






43. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






44. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






45. Prices stated in your ad text must always be supported within _____ of your landing page.






46. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






47. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






48. Three types of conversions: Lead - ______ - Page View






49. _____________ can be a measure of advertising effectiveness.






50. Considering a user's IP address is not the only method Google uses to show )______________