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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
Pause Conversion Tracking
superlative
check
Data services
2. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
reviewed
territory-targeted
previous purchasing history
Data View
3. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
low clickthrough rate (CTR)
keyword report
location targets
Site Exclusion Tool
4. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
pays for advertising
local business listing
plural and singular
5. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.
specific sections
sign-off
Keyword Grouper
outstanding Balance
6. The API operations quota is determined by: The total ______ & the nubmer of clients managed
account spend
Irish VAT rate
25
location targets
7. Site Exclusion is applied at ______ level
Campaign
multi-point targeting
IP address
Google search results
8. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
Brackets [ ]
translate ad text
find your ad on Google
Google Maps
9. On search result pages - Google determines your ad's rank based on _____
The Traffic Estimator Tool
re-submit
Quality Score
Keyword Quality Score & CPC Bid
10. Google allows certain __________ or variations of words in ad tex
Google content network
Best
local business listing
cmmon misspellings
11. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
do not
plural and singular
IP address
Account description
12. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined
previous purchasing history
Google's editorial policies
Exact match keyword
outrank
13. This business could best utilize region and city targeting: A flower company that only delivers to ________
AdWords Standard Edition
1-2 clicks
San Francisco
poor performing keyword
14. Prices stated in your ad text must always be supported within _____ of your landing page.
50-mile radius
optimizing your account
keyword report
1-2 clicks
15. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
all countries and territories
1000 impressions
account spend
0.85
16. The ______________ provides the best possibility for high numbers of ad impressions
Account description
1000 impressions
optimize
Broad match keyword matching option
17. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
3 months
show your ad
directly relate
do not
18. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
do not
keyword strategy
show your ad
location target
19. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
pushpin symbol
compared to your competitors
mgnifying glass icon
direct debit
20. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
Billing Summary page
IP Address
mgnifying glass icon
50%
21. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
Account-->campaign-->ad group-->ad text-->keywords
cheap chocolate
spreadsheet form
add those variations
22. This API Service advertisers should use to create new ads.
phrase match.
Account description
Data View
CreativeService
23. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
AdWords account
wait at least 24 hours
advertise using the same keyword
translate ad text
24. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
Brackets [ ]
query
increasing traffic
US$2
25. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
spreadsheet form
do not
compared to your competitors
phrase match.
26. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
improves conversion rate
Campaign
Inactive for search
measurable results
27. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
low clickthrough rate (CTR)
1 -000 operations
Keyword Quality Score & CPC Bid
create a new campaign
28. The last line of an AdWords ad is called _____
VAT registration numbers
CreativeService
display URL
different keywords
29. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
local business ads
minimum monthly amount
superlative
CreativeService
30. AdWords may generate traffic _______ of your daily budget.
in excess
1-2 clicks
wait at least 24 hours
content publishers
31. A unique number assigned to each computer connected to the Internet.
AdWords Standard Edition
1000 impressions
IP Address
Budget Optimizer.
32. Your ad cannot be locked out of the top position based solely on ____
price
15
compared to your competitors
50-mile radius
33. When a file is shared: ________ will be marked in purple.
direct debit
unposted local changes
Google content network
advertise using the same keyword
34. Three ways you can view your report: View data only - View graphs only - View _____
AdWords account
data and graphs
wait at least 24 hours
Web address
35. You can create a campaign without ___________.
automatically formats
AdWords Editor
posting it to your account.
do not
36. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
price
2
until more clicks accrue
30 days
37. To access the ______ - click on the Reports tab.
12
automatically formats
superlative
report center
38. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
default language preference
increase the CPC
Account-->campaign-->ad group-->ad text-->keywords
one keyword per line
39. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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/var/www/html/basicversity.com/show_quiz.php
on line
183
40. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
automatically formats
ZERO - 0
sexually explicit material
advertising charges
41. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
AdWords Editor
report center
1000 impressions
Site-Related Keywords
42. Keywords marked ________ can still trigger ads on content network sites.
compared to your competitors
overall keyword themes.
inactive for search
US$2
43. For placement-targeted campaigns - it is possible to target only ______ of a website.
account billing thresholds
15
multiple ad copies and keyword variations
specific sections
44. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
re-submit
highly relevant
0.03
overall keyword themes.
45. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
ad position
keyword-targeted
re-submit
Web address
46. A Uniform Resource Locator (URL) is commonly known as ____
100 Ad Groups
billing address and chosen currency
Web address
Invoice Details page
47. The structure of an AdWords account from the top down
optimize
local business ads
advertise using the same keyword
Account-->campaign-->ad group-->ad text-->keywords
48. Creating ____________ allows you to create ads that most accurately promote what you're selling
AdWords Editor
not available
local business listing
highly specific ad groups
49. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
AdWords Standard Edition
location target
IP Address
50. EHowand The Guardian are examples of ______.
content publishers
show your ad
native language
location target