Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






2. A unique number assigned to each computer connected to the Internet.






3. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






4. Google ads can be targeted to___________________






5. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






6. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






7. For placement-targeted campaigns - it is possible to target only ______ of a website.






8. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






9. Keywords marked ________ can still trigger ads on content network sites.






10. To pause conversion tracking - you must click the '______' button






11. This business could best utilize region and city targeting: A flower company that only delivers to ________






12. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






13. You do not need AdWords Editor to view a file that has been _______.






14. A Uniform Resource Locator (URL) is commonly known as ____






15. An effective strategy for creating contextually targeted campaigns: Create ____________






16. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






17. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






18. Google _____ charge you more than your billing threshold.






19. You will not always be charged the ____________ you set for a keyword or ad group.






20. Increasing your daily budget is not a technique for _______






21. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






22. This API Service advertisers should use to create new ads.






23. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






24. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






25. Placement-targeted ads compete with _______ ads.






26. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






27. Site Exclusion is applied at ______ level






28. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






29. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






30. The _________ appears when a comment has been added.






31. ____________ do not have the ability to show on the Google content network.






32. Google does not _______ for you when specifing other langauges.






33. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






34. ______________ changes are allowed to an account in Google AdWords per month






35. The My Change History tool displays changes you've made to your account in the last ___________.






36. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






37. The Keyword Tool is not useful in the creation process for a ____________






38. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






39. The Report Center will only save your ____ most recent reports.






40. You can use _____________for different keywords in the same ad group.






41. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






42. The structure of an AdWords account from the top down






43. When a user _____________ you have included in your campaign your ads appear on Google.






44. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






45. Advertisers cannot ______ between prepay and postpay at any time.






46. Google does not translate _____






47. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






48. Google's tracking conversion tool costs _____






49. The ______________ provides the best possibility for high numbers of ad impressions






50. It is possible to have your mobile ad connect users to your ______