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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google does not translate _____
ad text
Daily Budget
AdWords postpay option
inactive for search
2. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.
local business ads
Pay-Per-Call
sexually explicit material
advertising charges
3. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
online marketing agency with multiple clients
Placement Performance
sign-off
reactivate your account
4. The structure of an AdWords account from the top down
multi-point targeting
Account-->campaign-->ad group-->ad text-->keywords
automatically formats
price
5. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
Smart Pricing
pop-up on the landing page
low clickthrough rate (CTR)
after
6. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
default language preference
Excel spreadsheet
specific sections
good landing page
7. ______________ changes are allowed to an account in Google AdWords per month
4
Irish VAT rate
Inactive for search
unlimited
8. An advertiser should not immediately _________ with a lower CPC than value per click.
delete a keyword
directly relate
wait at least 24 hours
100 Ad Groups
9. The best next step in the client start-up process: Client approval and ______
0.85
add those variations
sign-off
IP address
10. A low clickthrough rate on content pages does not always indicate that your ads are ________
ad text
Google search results
previous purchasing history
not profitable
11. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
punctuation
low clickthrough rate (CTR)
My Change History tool
general
12. ROAS is an acronym for _______.
Google Domain name
0.03
return on ad spend
translate ad text
13. Updating the individual bids on 1 -000 keywords would equate to ________
position preference
return on ad spend
15
1 -000 operations
14. When a user _____________ you have included in your campaign your ads appear on Google.
one ad variation per ad group
searches using a keyword
100 Ad Groups
entire AdWords account
15. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
My Change History tool
IP Address
Site Exclusion Tool
customized targeting
16. The Ads Diagnostic Tool can be accessed in ____ places in your account.
navigate
2
maximum cost-per-click (CPC) bid
Campaign
17. You can use _____________for different keywords in the same ad group.
cost-per-acquisition (CPA)
Google's editorial policies
multiple keyword matching options
12
18. For keywords that provide a strong ROI - you should ______.
AdWords account
Billing Summary page
may
increase the CPC
19. The pricing model for mobile ads is either pay-per-click or ______.
Pay-Per-Call
confirmation email
Excel spreadsheet
multi-point targeting
20. A unique number assigned to each computer connected to the Internet.
not available
own daily budget.
IP address
sales or conversions
21. Placement-targeted campaigns useful for advertisers who want to build ______________
brand awareness.
different keywords
multi-point targeting
www.gmail.com
22. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
new or unused keywords
account billing thresholds
minimum spending level
Data View
23. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
the same as before
San Francisco
multiple keyword matching options
Invoice Details page
24. To access the ______ - click on the Reports tab.
1-2 clicks
report center
Free offers
AdWords Standard Edition
25. The My Change History tool will display changes such as ________
Account description
Daily budget adjustments.
different keywords
multi-point targeting
26. You can create a campaign without ___________.
The Traffic Estimator Tool
account spend
posting it to your account.
may
27. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
poor performing keyword
four different ways
highly relevant
check
28. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
The Traffic Estimator Tool
ad text
display URL
dynamic variable
29. Advertisers who have been with AdWords for _______ should optimize their accounts.
translate ad text
delete a keyword
many years
3 months
30. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
most relevant
mgnifying glass icon
late
1-2 clicks
31. Advertisers should not use only __________ in order to maintain consistency.
one text ad per ad group
exported to CSV.
advertise using the same keyword
conversion tracking
32. If you find that a particular site doesn't convert well over time: Use the ________ tool.
AdWords postpay option
include more characters
site exclusion
check
33. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
pop-up on the landing page
ad copies
Data View
re-submit
34. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
Google content network
Account description
image ads
European Union advertisers
35. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
CreativeService
display URL
native language
query
36. Your ads can appear on Google only _____ you've entered valid billing information.
The Traffic Estimator Tool
after
optimize
below
37. When a file is shared: ________ will be marked in purple.
unposted local changes
user's IP address
My Change History tool
not available
38. This AdWords ad serving option will show your higher performing ad more often.
one keyword per line
optimize
wait at least 24 hours
Google's editorial policies
39. The daily spending limit for an AdWords campaign
Daily Budget
new or unused keywords
own daily budget.
default language preference
40. This report provides the best information about your contextually targeted campaign: _____________ Report
Google Domain name
Google content network
Placement Performance
2 Lines and 12 to 18 Characters
41. Offers Ability to edit multiple accounts at any time as a benefit.
AdWords Editor
Account-->campaign-->ad group-->ad text-->keywords
brand awareness.
Keyword Quality Score & CPC Bid
42. Placement-targeted ads share the ad space on a content page with how _____ other Google ads
Google search results
expanded matches
posting it to your account.
ZERO - 0
43. Each AdWords campaign has its____________
impressions received
own daily budget.
most relevant
minimum spending level
44. ____________can help you keep your Quality Score high while keeping your cost low.
do not
highly specific ad groups
region and city targeting
advanced mode of ad scheduling
45. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
all countries and territories
monthly invoicing
dynamic variable
increasing traffic
46. Once an ad campaign is created it should be ______________ for best results.
monitored and continuously modified
online marketing agency with multiple clients
regionally targeted ads
quick summary
47. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
most relevant
Placement Performance
reactivate your account
quick summary
48. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
screenscraping
include more characters
increasing traffic
100 Ad Groups
49. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
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50. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
Budget Optimizer.
one keyword per line
2 Lines and 12 to 18 Characters
confirmation email