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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
advertise using the same keyword
navigate
higher conversions.
2. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
AdWords postpay option
VAT registration numbers
conversion tracking
compared to your competitors
3. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
business phone
minimum spending level
good landing page
measurable results
4. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
smart pricing
local business ads
identical keywords
increase the CPC of a keyword
5. This report provides the best information about your contextually targeted campaign: _____________ Report
own daily budget.
Pause Conversion Tracking
Placement Performance
monthly invoicing
6. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
four different ways
Placement Performance
query
all countries and territories
7. An example of a call-to-action phrase
create a new campaign
Daily Budget
increase the CPC of a keyword
Buy Here
8. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
specific sections
My Change History tool
Pay-Per-Call
all countries and territories
9. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
after
My Change History tool
customized targeting
re-submit
10. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
one keyword per line
own daily budget.
site under contruction
find your ad on Google
11. The AdWords API is a good substitute for ________.
screenscraping
content pages
ad position
the European Union - not including Ireland
12. A __________ can affect the Quality Score of an entire ad group or campaign.
cost-per-acquisition (CPA)
edit a client's billing
higher conversions.
poor performing keyword
13. This AdWords ad serving option will show your higher performing ad more often.
Web address
pays for advertising
optimize
direct debit
14. Considering a user's IP address is not the only method Google uses to show )______________
direct debit
nothing
regionally targeted ads
outrank
15. Google does not consider a user's _____________ when determining whether to show your ad.
previous purchasing history
general
impressions received
negative-match keyword
16. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
Brackets [ ]
content pages
IP address
Daily budget adjustments.
17. Your ______________does not have to be the exact same as your destination URL.
interested in your product or service
negative-match keyword
Google Maps
AdWords display URL
18. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
overall keyword themes.
AdWords postpay option
3 months
position preference
19. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message
switch
One
one ad variation per ad group
Inactive for search
20. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
report center
maximum cost-per-click (CPC) bid
default language preference
0.03
21. There are two panels in the interface. They are: _____ - Edit Panel
highly specific ad groups
Pay-Per-Call
2
Data View
22. In general - including the price of a product in the ad text __________
Inactive for search
Google's editorial policies
improves conversion rate
specific sections
23. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
re-submit
pays for advertising
Free offers
not available
24. If you find that a particular site doesn't convert well over time: Use the ________ tool.
site exclusion
keyword report
My Change History tool
local business ads
25. ____________can help you keep your Quality Score high while keeping your cost low.
compared to your competitors
competitors' advertisements
searches using a keyword
region and city targeting
26. Three things are displayed in the dashboard report: Start and end date - Budget - ___________
increase the CPC of a keyword
four different ways
Keyword Quality Score & CPC Bid
Account description
27. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
territory-targeted
entire AdWords account
business phone
transaction label
28. Considered a superlative that would not be allowed in ad text without verification
Pause Conversion Tracking
keyword-targeted
Best
Exact match keyword
29. To pause conversion tracking - you must click the '______' button
Data services
location target
keyword report
Pause Conversion Tracking
30. An example of a valid display URL
default language preference
potential traffic
One
www.gmail.com
31. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.
below
interested in your product or service
monitored and continuously modified
archive
32. A Uniform Resource Locator (URL) is commonly known as ____
native language
AdWords Standard Edition
Web address
Account-->campaign-->ad group-->ad text-->keywords
33. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
previous purchasing history
general
2 Lines and 12 to 18 Characters
advertise using the same keyword
34. The daily budget does not apply to the ____________
may
entire AdWords account
higher conversions.
automatically formats
35. Position preference works with the _______
different
find your ad on Google
wait at least 24 hours
Budget Optimizer.
36. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
Buy Here
may
inactive for search
confirmation email
37. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.
poor performing keyword
campaign daily budget.
sexually explicit material
most relevant
38. Prices stated in your ad text must always be supported within _____ of your landing page.
Google search results
price
Billing Summary page
1-2 clicks
39. To access the ______ - click on the Reports tab.
interested in your product or service
report center
reactivate your account
Sign Up
40. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
default language preference
specific sections
directly relate
30 days
41. You can use multiple keyword matching options for ____________ in the same ad group
account billing thresholds
different keywords
good landing page
Ads Diagnostic Tool
42. You can view billing adjustments like invalid click credits and promotional credits on the ______.
different keywords
low clickthrough rate (CTR)
Invoice Details page
ZERO - 0
43. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
one text ad per ad group
add those variations
campaign daily budget.
location target
44. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
0.85
Data services
improves conversion rate
local business ads
45. __________ in ad text must be supported within how many clicks
pop-up on the landing page
US$2
archive
Free offers
46. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months
12
placement-targeted campaign.
minimum spending level
local business listing
47. Google ads can be targeted to___________________
30 days
Any location in any language worldwide
searches using a keyword
create a new campaign
48. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
Irish VAT rate
AdWords account
may
49. Using ___________ tends to give you fewer clicks but higher conversions.
directly relate
My Client Center
Exact match keyword
increase the CPC of a keyword
50. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
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