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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
ad copies
Site Exclusion Tool
AdWords Standard Edition
The Traffic Estimator Tool
2. The option to select a desired position for your ad.
image ads
campaign daily budget.
position preference
developer token
3. There are two panels in the interface. They are: _____ - Edit Panel
ad position
Keyword Quality Score & CPC Bid
account spend
Data View
4. You can create a campaign without ___________.
posting it to your account.
data and graphs
Inactive for search
Google Maps
5. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
Quality Score
converting well
navigate
US$2
6. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
San Francisco
Billing Summary page
50-mile radius
customized targeting
7. This API Web Service allows advertisers to change their daily budget
highly relevant
account billing thresholds
price
CampaignService
8. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
default language preference
12
plural and singular
sales or conversions
9. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
reviewed
navigate
1000 impressions
Keyword Quality Score & CPC Bid
10. If you find that a particular site doesn't convert well over time: Use the ________ tool.
online marketing agency with multiple clients
50-mile radius
site exclusion
25
11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
keyword report
expanded matches
ad text
Excel spreadsheet
12. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
troubleshooting checklist
cheap chocolate
location target
all countries and territories
13. The _______________ allows you to automatically raise or lower your bids during certain time periods.
advanced mode of ad scheduling
100 Ad Groups
advertise using the same keyword
minimum monthly amount
14. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
the European Union - not including Ireland
ad position
Google search results
wait at least 24 hours
15. A combination of letters and/or numbers that identify your AdWords API activity.
one text ad per ad group
developer token
Budget Optimizer.
0.03
16. Three types of conversions: Lead - ______ - Page View
Sign Up
Daily budget adjustments.
default language preference
CampaignService
17. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
reactivate your account
monthly invoicing
2 Lines and 12 to 18 Characters
minimum monthly amount
18. According to punctuation policy - ________ exclamation points are allowed in your ad text
One
increase the CPC of a keyword
content pages
exported to CSV.
19. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
increase the CPC
AdWords display URL
query
The Traffic Estimator Tool
20. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
IP address
entire AdWords account
specific sections
21. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
show your ad
ad position
0.03
overall keyword themes.
22. Your ads can appear on Google only _____ you've entered valid billing information.
AdWords display URL
12
wait at least 24 hours
after
23. The format of local business ads is not the same on _______ and the Google search network.
good landing page
billing address and chosen currency
Google Maps
superlative
24. Placement-targeted campaigns do not offer the ability to ________ in text ads.
local business ads
AdWords account
include more characters
all countries and territories
25. The most effective AdWords ad headlines ____________ to the keywords being searched.
inactive for search
AdWords Standard Edition
directly relate
sign-off
26. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
IP Address
superlative
region and city targeting
do not
27. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
data and graphs
query
customized targeting
impressions received
28. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
50-mile radius
not available
25
0.85
29. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
billing address and chosen currency
mgnifying glass icon
pays for advertising
location targets
30. ______________ changes are allowed to an account in Google AdWords per month
smart pricing
unlimited
searches using a keyword
competitors
31. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
12
automatically formats
good landing page
until more clicks accrue
32. This business could best utilize region and city targeting: A flower company that only delivers to ________
four different ways
do not
San Francisco
Irish VAT rate
33. Google allows two or more of your clients to ____________ - provided they have separate accounts.
recommended budget
advertise using the same keyword
Data View
Brackets [ ]
34. ___________ is ideal for advertisers who want more control over their account.
advertise using the same keyword
Brackets [ ]
AdWords Standard Edition
site under contruction
35. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
pays for advertising
12
own daily budget.
local business ads
36. Google does not _______ for you when specifing other langauges.
screenscraping
translate ad text
Excel spreadsheet
confirmation email
37. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
good landing page
do not
multiple keyword matching options
38. AdWords may generate traffic _______ of your daily budget.
Daily budget adjustments.
50%
region and city targeting
in excess
39. You cannot have this as a destination URL _____
My Change History tool
potential traffic
optimize
site under contruction
40. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
not available
wait at least 24 hours
default language preference
mgnifying glass icon
41. The _________ appears when a comment has been added.
IP address
pushpin symbol
reactivate your account
optimizing your account
42. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
Keyword Grouper
find your ad on Google
potential traffic
12
43. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
recommended budget
unlimited
Smart Pricing
2 Lines and 12 to 18 Characters
44. An effective strategy for creating contextually targeted campaigns: Create ____________
wait at least 24 hours
searches using a keyword
Free offers
overall keyword themes.
45. When a user _____________ you have included in your campaign your ads appear on Google.
reactivate your account
confirmation email
searches using a keyword
developer token
46. _____________ can be a measure of advertising effectiveness.
different keywords
Account-->campaign-->ad group-->ad text-->keywords
cost-per-acquisition (CPA)
1-2 clicks
47. To pause conversion tracking - you must click the '______' button
AdWords Editor
Pause Conversion Tracking
2
conversion tracking
48. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
most relevant
default language preference
ad text
IP address
49. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
US$2
Site Exclusion Tool
superlative
minimum monthly amount
50. It is possible to have your mobile ad connect users to your ______
potential traffic
2
business phone
keyword strategy