Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






2. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






3. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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4. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






5. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






6. This business could best utilize region and city targeting: A flower company that only delivers to ________






7. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






8. Can be created in both keyword-targeted and placement-targeted campaigns.






9. Google allows certain __________ or variations of words in ad tex






10. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






11. You can save your report within your _______ to view later.






12. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






13. When a file is shared: ________ will be marked in purple.






14. The daily budget does not apply to the ____________






15. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






16. If you find that a particular site doesn't convert well over time: Use the ________ tool.






17. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field






18. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






19. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






20. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






21. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






22. For keywords that provide a strong ROI - you should ______.






23. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






24. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






25. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






26. An example of a valid display URL






27. An example of a call-to-action phrase






28. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






29. The Keyword Tool is not useful in the creation process for a ____________






30. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






31. It is possible to have your mobile ad connect users to your ______






32. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






33. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






34. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






35. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






36. EHowand The Guardian are examples of ______.






37. You can create a campaign without ___________.






38. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






39. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






40. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






41. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






42. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






43. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






44. ROAS is an acronym for _______.






45. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






46. There are two panels in the interface. They are: _____ - Edit Panel






47. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






48. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






49. You can view billing adjustments like invalid click credits and promotional credits on the ______.






50. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.