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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Site Exclusion is applied at ______ level
cmmon misspellings
Site-Related Keywords
Campaign
optimizing your account
2. ____________can help you keep your Quality Score high while keeping your cost low.
AdWords Editor
posting it to your account.
region and city targeting
Data View
3. It's not best to deliver key messages ____ in your video ad
increasing traffic
campaign daily budget.
create a new campaign
late
4. Updating the individual bids on 1 -000 keywords would equate to ________
smart pricing
Google's editorial policies
conversion tracking
1 -000 operations
5. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
archive
My Client Center
Irish VAT rate
CreativeService
6. The ________ allows you to exclude sites from the Google ContentNetwork.
screenscraping
Site Exclusion Tool
AdWords Standard Edition
Free offers
7. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
15
ad position
quick summary
posting it to your account.
8. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
Google's editorial policies
general
advanced mode of ad scheduling
online marketing agency with multiple clients
9. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
different keywords
100 Ad Groups
ad position
Data View
10. _____________ can be a measure of advertising effectiveness.
location target
searches using a keyword
highly specific ad groups
cost-per-acquisition (CPA)
11. A Uniform Resource Locator (URL) is commonly known as ____
outstanding Balance
cost-per-acquisition (CPA)
Web address
overall keyword themes.
12. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
Sign Up
exported to CSV.
placement-targeted campaign.
find your ad on Google
13. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
the same as before
Broad match keyword matching option
territory-targeted
Free offers
14. A low clickthrough rate on content pages does not always indicate that your ads are ________
query
placement-targeted campaign.
not profitable
San Francisco
15. The format of local business ads is not the same on _______ and the Google search network.
Google Maps
content publishers
exported to CSV.
advertising charges
16. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
confirmation email
One
Web address
Invoice Details page
17. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support
translate ad text
do not
superlative
Excel spreadsheet
18. The My Change History tool will display changes such as ________
CampaignService
Google search results
Daily budget adjustments.
late
19. A unique number assigned to each computer connected to the Internet.
Google search results
identical keywords
IP address
Broad match keyword matching option
20. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
AdWords postpay option
higher conversions.
multiple ad copies and keyword variations
exported to CSV.
21. A __________ can affect the Quality Score of an entire ad group or campaign.
My Change History tool
poor performing keyword
local business listing
one ad variation per ad group
22. Three types of conversions: Lead - ______ - Page View
potential traffic
Sign Up
location target
default language preference
23. This report provides the best information about your contextually targeted campaign: _____________ Report
ZERO - 0
Placement Performance
territory-targeted
outstanding Balance
24. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.
Google Maps
site under contruction
keyword-targeted
four different ways
25. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
pays for advertising
improves conversion rate
Google Maps
potential traffic
26. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
different keywords
plural and singular
multi-point targeting
placement-targeted campaign.
27. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
create a new campaign
display URL
Google search results
unlimited
28. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
account billing thresholds
Smart Pricing
100 Ad Groups
the European Union - not including Ireland
29. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
2 Lines and 12 to 18 Characters
the same as before
account billing thresholds
charged
30. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
low clickthrough rate (CTR)
Campaign
keyword strategy
local business listing
31. AdWords may generate traffic _______ of your daily budget.
low clickthrough rate (CTR)
in excess
keyword-based advertising
increase the CPC of a keyword
32. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
Data services
Excel spreadsheet
all countries and territories
Static Image.
33. Advertisers who have been with AdWords for _______ should optimize their accounts.
own daily budget.
many years
charged
ad position
34. Prepay and postpay options depend on your ___________________
0.03
measurable results
Smart Pricing
billing address and chosen currency
35. The My Change History tool displays changes you've made to your account in the last ___________.
3 months
reactivate your account
sign-off
www.gmail.com
36. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
site under contruction
do not
re-submit
good landing page
37. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
38. The _________ appears when a comment has been added.
pushpin symbol
Google's editorial policies
charged
Broad match keyword matching option
39. A unique number assigned to each computer connected to the Internet.
confirmation email
ad text
IP Address
campaign daily budget.
40. This business could best utilize region and city targeting: A flower company that only delivers to ________
San Francisco
www.gmail.com
potential traffic
exported to CSV.
41. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
Daily budget adjustments.
reviewed
negative-match keyword
low clickthrough rate (CTR)
42. Increasing your daily budget is not a technique for _______
12
increasing traffic
optimizing your account
conversion tracking
43. An advertiser should not immediately _________ with a lower CPC than value per click.
delete a keyword
multiple keyword matching options
confirmation email
four different ways
44. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
highly specific ad groups
increasing traffic
advertising charges
45. To pause conversion tracking - you must click the '______' button
brand awareness.
US$2
Pause Conversion Tracking
most relevant
46. Can be created in both keyword-targeted and placement-targeted campaigns.
image ads
four different ways
Excel spreadsheet
2
47. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________
impressions received
late
poor performing keyword
inactive for search
48. The daily spending limit for an AdWords campaign
keyword-targeted
highly relevant
VAT registration numbers
Daily Budget
49. Placement-targeted ads compete with _______ ads.
cost-per-acquisition (CPA)
location target
25
keyword-targeted
50. For placement-targeted campaigns - it is possible to target only ______ of a website.
impressions received
advertise using the same keyword
specific sections
all countries and territories