Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An example of a valid display URL






2. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






3. A campaign's language and ________ can be edited after the campaign has been created.






4. Google does not translate _____






5. AdWords may generate traffic _______ of your daily budget.






6. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






7. Placement-targeted campaigns useful for advertisers who want to build ______________






8. Position preference works with the _______






9. This report provides the best information about your contextually targeted campaign: _____________ Report






10. Google's tracking conversion tool costs _____






11. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






12. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






13. The API operations quota is determined by: The total ______ & the nubmer of clients managed






14. ___________ is ideal for advertisers who want more control over their account.






15. You do not need AdWords Editor to view a file that has been _______.






16. Affected by the VAT tax






17. If you have a CPC of $2 - you pay up to _______ for a click.






18. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






19. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






20. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






21. To pause conversion tracking - you must click the '______' button






22. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






23. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






24. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






25. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






26. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






27. A unique number assigned to each computer connected to the Internet.






28. The Report Center will only save your ____ most recent reports.






29. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






30. Offers Ability to edit multiple accounts at any time as a benefit.






31. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






32. To indicate a keyword as an exact match - ___________ should be used.






33. Your ______________does not have to be the exact same as your destination URL.






34. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






35. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






36. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






37. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






38. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






39. A Uniform Resource Locator (URL) is commonly known as ____






40. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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41. Placement-targeted campaigns do not offer the ability to ________ in text ads.






42. For each invoiced payment - it is possible to view your ________ broken down by campaign.






43. To access the AdWords API - advertisers must have a ________ account.






44. If you create more than 15 reports - the system will automatically _______ the oldest reports.






45. Can be created in both keyword-targeted and placement-targeted campaigns.






46. When a user _____________ you have included in your campaign your ads appear on Google.






47. The _________ appears when a comment has been added.






48. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






49. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






50. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text