Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






2. An example of a valid display URL






3. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






4. No __________ needed when using the broad-matched keyword matching option.






5. The 'Other' _________ does not allow you to track how many pages a user has viewed.






6. To pause conversion tracking - you must click the '______' button






7. It is possible to have your mobile ad connect users to your ______






8. The Keyword Tool is not useful in the creation process for a ____________






9. A __________ can affect the Quality Score of an entire ad group or campaign.






10. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






11. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






12. The default setting for any new keyword is not this:________






13. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






14. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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15. The My Change History tool will display changes such as ________






16. Advertisers should not use only __________ in order to maintain consistency.






17. This business could best utilize region and city targeting: A flower company that only delivers to ________






18. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






19. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






20. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






21. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






22. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






23. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






24. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






25. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






26. The My Change History tool displays changes you've made to your account in the last ___________.






27. An effective strategy for creating contextually targeted campaigns: Create ____________






28. You do not need AdWords Editor to view a file that has been _______.






29. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






30. Using ___________ tends to give you fewer clicks but higher conversions.






31. You can use _____________for different keywords in the same ad group.






32. Google allows certain __________ or variations of words in ad tex






33. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






34. The last line of an AdWords ad is called _____






35. ____________ do not have the ability to show on the Google content network.






36. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






37. To access the AdWords API - advertisers must have a ________ account.






38. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






39. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






40. Can be created in both keyword-targeted and placement-targeted campaigns.






41. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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42. Google does not translate _____






43. The _______________ allows you to automatically raise or lower your bids during certain time periods.






44. An advertiser should not always _______ with a positive profit margin.






45. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






46. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






47. Considered a superlative that would not be allowed in ad text without verification






48. A campaign's language and ________ can be edited after the campaign has been created.






49. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






50. Three types of conversions: Lead - ______ - Page View