Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. To pause conversion tracking - you must click the '______' button






2. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






3. When a file is shared: ________ will be marked in purple.






4. There is no ______________ that you have to spend on Google AdWords.






5. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






6. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






7. The quickest way to ________ - login - and password information - Logging in to the client's account.


8. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






9. Each AdWords campaign has its____________






10. An example of a valid display URL






11. The _______________ allows you to automatically raise or lower your bids during certain time periods.






12. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






13. Google's tracking conversion tool costs _____






14. The format of local business ads is not the same on _______ and the Google search network.






15. The daily spending limit for an AdWords campaign






16. Creating ____________ allows you to create ads that most accurately promote what you're selling






17. The Keyword Tool is not useful in the creation process for a ____________






18. It regroups keywords from one ad group into more granular ad groups.






19. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message






20. An effective strategy for creating contextually targeted campaigns: Create ____________






21. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






22. You can use multiple keyword matching options for ____________ in the same ad group






23. With __________ - you can create target areas of virtually any size and shape.






24. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






25. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






26. A __________ can affect the Quality Score of an entire ad group or campaign.






27. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






28. Advertisers cannot ______ between prepay and postpay at any time.






29. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






30. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






31. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






32. Considering a ____________ is not the only method Google uses to show regionally targeted ads.


33. ______________ changes are allowed to an account in Google AdWords per month






34. The Ads Diagnostic Tool can be accessed in ____ places in your account.






35. The AdWords API is a good substitute for ________.






36. If you find that a particular site doesn't convert well over time: Use the ________ tool.






37. Considering a user's IP address is not the only method Google uses to show )______________






38. Advertisers who have been with AdWords for _______ should optimize their accounts.






39. The option to select a desired position for your ad.






40. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






41. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






42. For placement-targeted campaigns - it is possible to target only ______ of a website.






43. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






44. This API Web Service allows advertisers to change their daily budget






45. You can use _____________for different keywords in the same ad group.






46. ROAS is an acronym for _______.






47. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






48. Placement-targeted campaigns do not offer the ability to ________ in text ads.






49. Updating the individual bids on 1 -000 keywords would equate to ________






50. __________ in ad text must be supported within how many clicks