Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






2. An example of a call-to-action phrase






3. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






4. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






5. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






6. If you have a CPC of $2 - you pay up to _______ for a click.






7. This report provides the best information about your contextually targeted campaign: _____________ Report






8. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






9. In general - including the price of a product in the ad text __________






10. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






11. No __________ needed when using the broad-matched keyword matching option.






12. Google's tracking conversion tool costs _____






13. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






14. It's not best to deliver key messages ____ in your video ad






15. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






16. Google does not consider a user's _____________ when determining whether to show your ad.






17. The structure of an AdWords account from the top down






18. For keywords that provide a strong ROI - you should ______.






19. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






20. You will not always be charged the ____________ you set for a keyword or ad group.






21. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






22. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






23. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






24. Google AdWords uses THIS to target your ads to users searching on Google






25. The default setting for any new keyword is not this:________






26. This AdWords ad serving option will show your higher performing ad more often.






27. Keywords marked ________ can still trigger ads on content network sites.






28. Advertisers should not use only __________ in order to maintain consistency.






29. When the information on a site in _________________ that relates to your ad the placement of your ads occur






30. An advertiser should not immediately _________ with a lower CPC than value per click.






31. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






32. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






33. A unique number assigned to each computer connected to the Internet.






34. You do not need AdWords Editor to view a file that has been _______.






35. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






36. To access the AdWords API - advertisers must have a ________ account.






37. The ______________ provides the best possibility for high numbers of ad impressions






38. When a user _____________ you have included in your campaign your ads appear on Google.






39. Placement-targeted campaigns do not offer the ability to ________ in text ads.






40. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






41. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






42. An effective strategy for creating contextually targeted campaigns: Create ____________






43. The _______________ allows you to automatically raise or lower your bids during certain time periods.






44. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






45. A low clickthrough rate on content pages does not always indicate that your ads are ________






46. The API operations quota is determined by: The total ______ & the nubmer of clients managed






47. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






48. Advertisers cannot ______ between prepay and postpay at any time.






49. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






50. The most effective AdWords ad headlines ____________ to the keywords being searched.