Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The ________ allows you to exclude sites from the Google ContentNetwork.






2. When the information on a site in _________________ that relates to your ad the placement of your ads occur






3. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






4. When a user _____________ you have included in your campaign your ads appear on Google.






5. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






6. With __________ - you can create target areas of virtually any size and shape.






7. ROAS is an acronym for _______.






8. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






9. ______________ changes are allowed to an account in Google AdWords per month






10. No __________ needed when using the broad-matched keyword matching option.






11. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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12. For each invoiced payment - it is possible to view your ________ broken down by campaign.






13. You can create a campaign without ___________.






14. The option to select a desired position for your ad.






15. There is no ______________ that you have to spend on Google AdWords.






16. The last line of an AdWords ad is called _____






17. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






18. Google does not _______ for you when specifing other langauges.






19. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






20. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






21. The quickest way to ________ - login - and password information - Logging in to the client's account.

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22. To access the AdWords API - advertisers must have a ________ account.






23. ____________ do not have the ability to show on the Google content network.






24. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






25. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






26. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






27. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






28. A low clickthrough rate on content pages does not always indicate that your ads are ________






29. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






30. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






31. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






32. Approximately w________ of Internet users use Google as their primary search engine.






33. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






34. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






35. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






36. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






37. To access the ______ - click on the Reports tab.






38. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






39. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






40. Position preference works with the _______






41. Increasing your daily budget is not a technique for _______






42. AdWords may generate traffic _______ of your daily budget.






43. According to punctuation policy - ________ exclamation points are allowed in your ad text






44. The best next step in the client start-up process: Client approval and ______






45. Keywords marked ________ can still trigger ads on content network sites.






46. This report provides the best information about your contextually targeted campaign: _____________ Report






47. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






48. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






49. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






50. __________ in ad text must be supported within how many clicks






Can you answer 50 questions in 15 minutes?



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