Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your ______________does not have to be the exact same as your destination URL.






2. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






3. For placement-targeted campaigns - it is possible to target only ______ of a website.






4. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






5. The default setting for any new keyword is not this:________






6. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






7. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






8. There is no ______________ that you have to spend on Google AdWords.






9. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






10. You can create a campaign without ___________.






11. You can use _____________for different keywords in the same ad group.






12. It regroups keywords from one ad group into more granular ad groups.






13. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






14. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






15. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






16. A Uniform Resource Locator (URL) is commonly known as ____






17. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






18. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






19. To pause conversion tracking - you must click the '______' button






20. An example of a call-to-action phrase






21. According to punctuation policy - ________ exclamation points are allowed in your ad text






22. It is possible to have your mobile ad connect users to your ______






23. When a user _____________ you have included in your campaign your ads appear on Google.






24. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






25. _____________ can be a measure of advertising effectiveness.






26. This report provides the best information about your contextually targeted campaign: _____________ Report






27. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






28. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






29. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






30. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






31. For each invoiced payment - it is possible to view your ________ broken down by campaign.






32. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






33. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






34. It's not best to deliver key messages ____ in your video ad






35. You can view billing adjustments like invalid click credits and promotional credits on the ______.






36. A unique number assigned to each computer connected to the Internet.






37. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






38. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






39. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






40. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






41. A unique number assigned to each computer connected to the Internet.






42. Increasing your daily budget is not a technique for _______






43. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






44. Google allows certain __________ or variations of words in ad tex






45. Each AdWords campaign has its____________






46. Before you can create a local business ad - you must first create a __________ in the Local Business Center






47. Your ads can appear on Google only _____ you've entered valid billing information.






48. If you find that a particular site doesn't convert well over time: Use the ________ tool.






49. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






50. Placement-targeted campaigns useful for advertisers who want to build ______________