Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Exact match tends to give you fewer clicks but ________






2. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






3. ______________ changes are allowed to an account in Google AdWords per month






4. To indicate a keyword as an exact match - ___________ should be used.






5. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.






6. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






7. Affected by the VAT tax






8. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






9. Google ads can be targeted to___________________






10. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






11. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






12. Your ads can appear on Google only _____ you've entered valid billing information.






13. ____________can help you keep your Quality Score high while keeping your cost low.






14. An advertiser should not always _______ with a positive profit margin.






15. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






16. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






17. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






18. For each invoiced payment - it is possible to view your ________ broken down by campaign.






19. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






20. Advertisers who have been with AdWords for _______ should optimize their accounts.






21. Google does not _______ for you when specifing other langauges.






22. The most effective AdWords ad headlines ____________ to the keywords being searched.






23. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






24. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






25. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






26. The quickest way to ________ - login - and password information - Logging in to the client's account.


27. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






28. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






29. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






30. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






31. Position preference works with the _______






32. The default setting for any new keyword is not this:________






33. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text






34. It's not best to deliver key messages ____ in your video ad






35. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






36. Before you can create a local business ad - you must first create a __________ in the Local Business Center






37. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






38. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






39. If you create more than 15 reports - the system will automatically _______ the oldest reports.






40. Approximately w________ of Internet users use Google as their primary search engine.






41. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






42. A __________ can affect the Quality Score of an entire ad group or campaign.






43. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






44. If you have a CPC of $2 - you pay up to _______ for a click.






45. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






46. There is no ______________ that you have to spend on Google AdWords.






47. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






48. The ______________ provides the best possibility for high numbers of ad impressions






49. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






50. The Ads Diagnostic Tool can be accessed in ____ places in your account.