Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






2. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






3. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






4. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






5. Advertisers cannot ______ between prepay and postpay at any time.






6. The _______________ allows you to automatically raise or lower your bids during certain time periods.






7. A campaign's language and ________ can be edited after the campaign has been created.






8. AdWords may generate traffic _______ of your daily budget.






9. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






10. The quickest way to ________ - login - and password information - Logging in to the client's account.


11. An advertiser should not always _______ with a positive profit margin.






12. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


13. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






14. The AdWords API is a good substitute for ________.






15. Three ways you can view your report: View data only - View graphs only - View _____






16. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






17. You do not need AdWords Editor to view a file that has been _______.






18. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






19. You can view billing adjustments like invalid click credits and promotional credits on the ______.






20. Google allows two or more of your clients to ____________ - provided they have separate accounts.






21. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






22. A __________ can affect the Quality Score of an entire ad group or campaign.






23. There is no ______________ that you have to spend on Google AdWords.






24. Placement-targeted ads compete with _______ ads.






25. It is possible to target a ____________ around your business location.






26. Google _____ charge you more than your billing threshold.






27. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






28. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.






29. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






30. Considering a ____________ is not the only method Google uses to show regionally targeted ads.


31. This report provides the best information about your contextually targeted campaign: _____________ Report






32. The 'Other' _________ does not allow you to track how many pages a user has viewed.






33. Placement-targeted campaigns useful for advertisers who want to build ______________






34. Three types of conversions: Lead - ______ - Page View






35. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






36. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






37. The more _______ a keyword - the more potential traffic it has.






38. The ______________ provides the best possibility for high numbers of ad impressions






39. A low clickthrough rate on content pages does not always indicate that your ads are ________






40. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






41. Updating the individual bids on 1 -000 keywords would equate to ________






42. There are two panels in the interface. They are: _____ - Edit Panel






43. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






44. This API Web Service allows advertisers to change their daily budget






45. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






46. Google does not consider a user's _____________ when determining whether to show your ad.






47. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






48. The daily budget does not apply to the ____________






49. Offers Ability to edit multiple accounts at any time as a benefit.






50. Not an effective method for writing AdWords ad text: Use only ________for the sake of a consistent message