Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Direct debit is ________ to all advertisers around the world.






2. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






3. When a user _____________ you have included in your campaign your ads appear on Google.






4. The 'Other' _________ does not allow you to track how many pages a user has viewed.






5. Exact match tends to give you fewer clicks but ________






6. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






7. Google's tracking conversion tool costs _____






8. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






9. Google _____ charge you more than your billing threshold.






10. Placement-targeted campaigns do not offer the ability to ________ in text ads.






11. It is possible to target a ____________ around your business location.






12. EHowand The Guardian are examples of ______.






13. Three types of conversions: Lead - ______ - Page View






14. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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15. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________






16. This report provides the best information about your contextually targeted campaign: _____________ Report






17. When the information on a site in _________________ that relates to your ad the placement of your ads occur






18. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






19. ______________ changes are allowed to an account in Google AdWords per month






20. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






21. The daily budget does not apply to the ____________






22. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






23. A low clickthrough rate on content pages does not always indicate that your ads are ________






24. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






25. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






26. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.






27. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






28. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






29. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






30. It's not best to deliver key messages ____ in your video ad






31. An example of a valid display URL






32. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






33. You cannot have this as a destination URL _____






34. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






35. The My Change History tool displays changes you've made to your account in the last ___________.






36. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






37. Prepay and postpay options depend on your ___________________






38. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






39. An example of a call-to-action phrase






40. If you create more than 15 reports - the system will automatically _______ the oldest reports.






41. Keywords marked ________ can still trigger ads on content network sites.






42. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






43. This AdWords ad serving option will show your higher performing ad more often.






44. Once an ad campaign is created it should be ______________ for best results.






45. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






46. Advertisers cannot ______ between prepay and postpay at any time.






47. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






48. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






49. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






50. For placement-targeted campaigns - it is possible to target only ______ of a website.