Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If you create more than 15 reports - the system will automatically _______ the oldest reports.






2. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






3. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






4. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






5. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






6. You will not always be charged the ____________ you set for a keyword or ad group.






7. It regroups keywords from one ad group into more granular ad groups.






8. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






9. A __________ can affect the Quality Score of an entire ad group or campaign.






10. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






11. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






12. On search result pages - Google determines your ad's rank based on _____






13. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






14. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






15. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






16. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






17. This report provides the best information about your contextually targeted campaign: _____________ Report






18. A unique number assigned to each computer connected to the Internet.






19. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






20. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






21. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






22. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






23. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






24. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






25. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






26. Google _____ charge you more than your billing threshold.






27. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






28. According to punctuation policy - ________ exclamation points are allowed in your ad text






29. To access the ______ - click on the Reports tab.






30. Placement-targeted ads compete with _______ ads.






31. It is possible to target a ____________ around your business location.






32. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






33. Google allows certain __________ or variations of words in ad tex






34. An advertiser should not immediately _________ with a lower CPC than value per click.






35. If you find that a particular site doesn't convert well over time: Use the ________ tool.






36. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






37. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






38. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






39. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






40. Prices stated in your ad text must always be supported within _____ of your landing page.






41. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






42. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






43. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






44. When a file is shared: ________ will be marked in purple.






45. In general - including the price of a product in the ad text __________






46. You can save your report within your _______ to view later.






47. The My Change History tool displays changes you've made to your account in the last ___________.






48. Your ______________does not have to be the exact same as your destination URL.






49. The daily spending limit for an AdWords campaign






50. Increasing your daily budget is not a technique for _______