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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
reactivate your account
below
Google search results
competitors
2. To access the ______ - click on the Reports tab.
report center
0.85
may
Data services
3. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
100 Ad Groups
Keyword Grouper
25
smart pricing
4. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
negative-match keyword
screenscraping
Keyword Grouper
do not
5. A campaign's language and ________ can be edited after the campaign has been created.
European Union advertisers
new or unused keywords
AdWords display URL
location targets
6. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
until more clicks accrue
all countries and territories
location targets
AdWords Standard Edition
7. There are two panels in the interface. They are: _____ - Edit Panel
keyword report
Data View
50-mile radius
Daily Budget
8. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
keyword-targeted
converting well
content pages
dynamic variable
9. Google does not _______ for you when specifing other langauges.
1 -000 operations
Google's editorial policies
one ad variation per ad group
translate ad text
10. A __________ can affect the Quality Score of an entire ad group or campaign.
poor performing keyword
increasing traffic
keyword report
100 Ad Groups
11. An example of a call-to-action phrase
Buy Here
mgnifying glass icon
four different ways
exported to CSV.
12. An advertiser ___________ on Google when a user clicks on the advertiser's ad.
good landing page
converting well
pays for advertising
keyword strategy
13. You can save your report within your _______ to view later.
switch
AdWords account
the European Union - not including Ireland
Account-->campaign-->ad group-->ad text-->keywords
14. Advertisers cannot ______ between prepay and postpay at any time.
expanded matches
measurable results
switch
increase the CPC
15. To pause conversion tracking - you must click the '______' button
searches using a keyword
Pause Conversion Tracking
expanded matches
confirmation email
16. It is possible to have your mobile ad connect users to your ______
all countries and territories
site under contruction
the same as before
business phone
17. Using ___________ tends to give you fewer clicks but higher conversions.
AdWords display URL
region and city targeting
Exact match keyword
Smart Pricing
18. You can create a campaign without ___________.
European Union advertisers
cmmon misspellings
posting it to your account.
position preference
19. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
charged
regionally targeted ads
converting well
Google's editorial policies
20. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
Google's editorial policies
automatically formats
navigate
the European Union - not including Ireland
21. Site Exclusion is applied at ______ level
ad text
Campaign
Site Exclusion Tool
region and city targeting
22. When the information on a site in _________________ that relates to your ad the placement of your ads occur
direct debit
interested in your product or service
increase the CPC of a keyword
Google content network
23. Google _____ charge you more than your billing threshold.
may
online marketing agency with multiple clients
low clickthrough rate (CTR)
conversion tracking
24. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
find your ad on Google
optimizing your account
plural and singular
keyword report
25. It is possible to target a ____________ around your business location.
billing address and chosen currency
VAT registration numbers
re-submit
50-mile radius
26. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
100 Ad Groups
reviewed
most relevant
improves conversion rate
27. Each AdWords campaign has its____________
own daily budget.
expanded matches
multiple ad copies and keyword variations
Pause Conversion Tracking
28. You cannot have this as a destination URL _____
site under contruction
increase the CPC
Site-Related Keywords
billing address and chosen currency
29. The format of local business ads is not the same on _______ and the Google search network.
25
Google Maps
1 -000 operations
most relevant
30. The ______________ provides the best possibility for high numbers of ad impressions
territory-targeted
Broad match keyword matching option
reviewed
European Union advertisers
31. An effective strategy for creating contextually targeted campaigns: Create ____________
CampaignService
specific sections
overall keyword themes.
one text ad per ad group
32. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
Static Image.
punctuation
AdWords Editor
mgnifying glass icon
33. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
Site-Related Keywords
impressions received
12
query
34. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
ZERO - 0
Smart Pricing
show your ad
all countries and territories
35. The most effective AdWords ad headlines ____________ to the keywords being searched.
reactivate your account
increase the CPC of a keyword
Exact match keyword
directly relate
36. Prices stated in your ad text must always be supported within _____ of your landing page.
inactive for search
low clickthrough rate (CTR)
1-2 clicks
quick summary
37. The best next step in the client start-up process: Client approval and ______
European Union advertisers
image ads
sign-off
ad position
38. Creating ____________ allows you to create ads that most accurately promote what you're selling
highly specific ad groups
user's IP address
site under contruction
AdWords display URL
39. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
region and city targeting
improves conversion rate
competitors' advertisements
account billing thresholds
40. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword
pays for advertising
4
Google's editorial policies
after
41. The Keyword Tool is not useful in the creation process for a ____________
cmmon misspellings
placement-targeted campaign.
Account description
query
42. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
increase the CPC of a keyword
My Client Center
location target
good landing page
43. The default setting for any new keyword is not this:________
pop-up on the landing page
location target
phrase match.
www.gmail.com
44. When a file is shared: ________ will be marked in purple.
Google content network
unposted local changes
Site-Related Keywords
Daily budget adjustments.
45. The 'Other' _________ does not allow you to track how many pages a user has viewed.
most relevant
transaction label
automatically formats
four different ways
46. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.
good landing page
ad copies
find your ad on Google
business phone
47. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
25
own daily budget.
1000 impressions
all countries and territories
48. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
15
maximum cost-per-click (CPC) bid
Google search results
new or unused keywords
49. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
switch
AdWords Editor
region and city targeting
50. ____________can help you keep your Quality Score high while keeping your cost low.
region and city targeting
previous purchasing history
higher conversions.
Daily Budget