Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






2. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






3. To pause conversion tracking - you must click the '______' button






4. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






5. It is possible to have your mobile ad connect users to your ______






6. EHowand The Guardian are examples of ______.






7. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






8. Google allows two or more of your clients to ____________ - provided they have separate accounts.






9. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






10. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






11. Considered a superlative that would not be allowed in ad text without verification






12. The ________ allows you to exclude sites from the Google ContentNetwork.






13. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






14. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






15. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






16. Your ad cannot be locked out of the top position based solely on ____






17. Your ______________does not have to be the exact same as your destination URL.






18. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






19. The Report Center will only save your ____ most recent reports.






20. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






21. The _______________ allows you to automatically raise or lower your bids during certain time periods.






22. You can save your report within your _______ to view later.






23. The quickest way to ________ - login - and password information - Logging in to the client's account.

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24. A low clickthrough rate on content pages does not always indicate that your ads are ________






25. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






26. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






27. Affected by the VAT tax






28. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






29. In general - including the price of a product in the ad text __________






30. You can create a campaign without ___________.






31. The structure of an AdWords account from the top down






32. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






33. If you create more than 15 reports - the system will automatically _______ the oldest reports.






34. Each AdWords campaign has its____________






35. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






36. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






37. You can use _____________for different keywords in the same ad group.






38. The My Change History tool displays changes you've made to your account in the last ___________.






39. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






40. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






41. This report provides the best information about your contextually targeted campaign: _____________ Report






42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






43. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






44. With cost-per-thousand impressions (CPM) pricing - you do not always pay your CPM bid for the ____________






45. Google _____ charge you more than your billing threshold.






46. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






47. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






48. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






49. Placement-targeted ads compete with _______ ads.






50. It is possible to target a ____________ around your business location.