Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






2. Updating the individual bids on 1 -000 keywords would equate to ________






3. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






4. When the information on a site in _________________ that relates to your ad the placement of your ads occur






5. The API operations quota is determined by: The total ______ & the nubmer of clients managed






6. The format of local business ads is not the same on _______ and the Google search network.






7. No __________ needed when using the broad-matched keyword matching option.






8. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






9. Regionally targeted and country- and ___________ads do not appear in the same format on Google.






10. Google allows two or more of your clients to ____________ - provided they have separate accounts.






11. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






12. Prepay and postpay options depend on your ___________________






13. Keywords marked ________ can still trigger ads on content network sites.






14. The pricing model for mobile ads is either pay-per-click or ______.






15. Google does not _______ for you when specifing other langauges.






16. Your ad cannot be locked out of the top position based solely on ____






17. An example of a call-to-action phrase






18. EHowand The Guardian are examples of ______.






19. The more _______ a keyword - the more potential traffic it has.






20. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






21. Your ads can appear on Google only _____ you've entered valid billing information.






22. A combination of letters and/or numbers that identify your AdWords API activity.






23. The option to select a desired position for your ad.






24. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






25. Site Exclusion is applied at ______ level






26. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






27. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






28. Direct debit is ________ to all advertisers around the world.






29. You can save your report within your _______ to view later.






30. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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31. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






32. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






33. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






34. To access the AdWords API - advertisers must have a ________ account.






35. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






36. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






37. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






38. The _________ appears when a comment has been added.






39. It regroups keywords from one ad group into more granular ad groups.






40. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






41. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






42. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






43. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






44. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






45. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






46. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






47. When a file is shared: ________ will be marked in purple.






48. To pause conversion tracking - you must click the '______' button






49. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






50. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.