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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
position preference
add those variations
1 -000 operations
Excel spreadsheet
2. Google allows two or more of your clients to ____________ - provided they have separate accounts.
ad copies
advertise using the same keyword
directly relate
ZERO - 0
3. The Report Center will only save your ____ most recent reports.
keyword-based advertising
15
Account description
identical keywords
4. Keywords marked ________ can still trigger ads on content network sites.
inactive for search
IP address
optimizing your account
show your ad
5. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.
territory-targeted
conversion tracking
identical keywords
placement-targeted campaign.
6. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
territory-targeted
previous purchasing history
ad copies
all countries and territories
7. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
position preference
recommended budget
Google content network
measurable results
8. The AdWords API is a good substitute for ________.
screenscraping
cheap chocolate
outrank
price
9. You can use multiple keyword matching options for ____________ in the same ad group
different keywords
AdWords postpay option
IP Address
find your ad on Google
10. A __________ can affect the Quality Score of an entire ad group or campaign.
poor performing keyword
switch
return on ad spend
cmmon misspellings
11. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
nothing
My Change History tool
sales or conversions
confirmation email
12. A campaign's language and ________ can be edited after the campaign has been created.
1-2 clicks
account spend
The Traffic Estimator Tool
location targets
13. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
keyword strategy
measurable results
default language preference
general
14. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
billing address and chosen currency
superlative
different
low clickthrough rate (CTR)
15. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
customized targeting
entire AdWords account
impressions received
poor performing keyword
16. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
Irish VAT rate
Sign Up
competitors' advertisements
content pages
17. When the information on a site in _________________ that relates to your ad the placement of your ads occur
My Client Center
ZERO - 0
Google content network
price
18. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'
pushpin symbol
good landing page
smart pricing
Google Maps
19. Placement-targeted campaigns do not offer the ability to ________ in text ads.
Pause Conversion Tracking
maximum cost-per-click (CPC) bid
Brackets [ ]
include more characters
20. There are two panels in the interface. They are: _____ - Edit Panel
automatically formats
Daily budget adjustments.
Keyword Grouper
Data View
21. If you find that a particular site doesn't convert well over time: Use the ________ tool.
site exclusion
location target
not profitable
confirmation email
22. ______________ changes are allowed to an account in Google AdWords per month
1000 impressions
Ads Diagnostic Tool
unlimited
AdWords Editor
23. You can save your report within your _______ to view later.
Placement Performance
AdWords account
multiple keyword matching options
add those variations
24. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
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25. The default setting for any new keyword is not this:________
direct debit
pays for advertising
phrase match.
Static Image.
26. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
converting well
quick summary
monthly invoicing
advertise using the same keyword
27. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.
pays for advertising
50-mile radius
native language
expanded matches
28. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
keyword report
account billing thresholds
general
show your ad
29. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
ad text
Campaign
phrase match.
interested in your product or service
30. The most effective AdWords ad headlines ____________ to the keywords being searched.
developer token
15
directly relate
European Union advertisers
31. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
ad position
advertise using the same keyword
wait at least 24 hours
Quality Score
32. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.
multiple keyword matching options
nothing
optimizing your account
smart pricing
33. ____________ do not have the ability to show on the Google content network.
local business ads
highly specific ad groups
previous purchasing history
12
34. To access the ______ - click on the Reports tab.
report center
display URL
cheap chocolate
do not
35. You cannot have this as a destination URL _____
until more clicks accrue
expanded matches
campaign daily budget.
site under contruction
36. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
Keyword Quality Score & CPC Bid
Free offers
CreativeService
keyword strategy
37. The ______________ provides the best possibility for high numbers of ad impressions
account spend
Broad match keyword matching option
different keywords
navigate
38. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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39. Placement-targeted ads compete with _______ ads.
keyword-targeted
One
improves conversion rate
1000 impressions
40. On search result pages - Google determines your ad's rank based on _____
do not
Campaign
San Francisco
Keyword Quality Score & CPC Bid
41. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
campaign daily budget.
VAT registration numbers
confirmation email
customized targeting
42. To pause conversion tracking - you must click the '______' button
Pause Conversion Tracking
competitors' advertisements
pays for advertising
phrase match.
43. Your ad cannot be locked out of the top position based solely on ____
smart pricing
highly relevant
multiple ad copies and keyword variations
price
44. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.
entire AdWords account
user's IP address
do not
1000 impressions
45. The ________ allows you to exclude sites from the Google ContentNetwork.
smart pricing
Site Exclusion Tool
the European Union - not including Ireland
re-submit
46. The 'Other' _________ does not allow you to track how many pages a user has viewed.
competitors' advertisements
Billing Summary page
price
transaction label
47. There is no ______________ that you have to spend on Google AdWords.
minimum monthly amount
campaign daily budget.
include more characters
local business listing
48. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
monitored and continuously modified
previous purchasing history
Google's editorial policies
The Traffic Estimator Tool
49. If your payment continues to be declined in your AdWords account after you have completed the _______________ provided by Google - ypu should contact the financial institution that handles your funds.
troubleshooting checklist
recommended budget
check
customized targeting
50. EHowand The Guardian are examples of ______.
content publishers
One
My Client Center
0.85