Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The pricing model for mobile ads is either pay-per-click or ______.






2. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






3. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field






4. ___________ is ideal for advertisers who want more control over their account.






5. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






6. You can save your report within your _______ to view later.






7. Each AdWords campaign has its____________






8. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






9. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.






10. EHowand The Guardian are examples of ______.






11. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






12. Google AdWords uses THIS to target your ads to users searching on Google






13. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






14. You do not need AdWords Editor to view a file that has been _______.






15. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.






16. Google _____ charge you more than your billing threshold.






17. An effective strategy for creating contextually targeted campaigns: Create ____________






18. This API Service advertisers should use to create new ads.






19. The Keyword Tool is not useful in the creation process for a ____________






20. For internationally targeted campaigns - you should not write your keywords and ad text in your _______






21. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






22. It is possible to target a ____________ around your business location.






23. Considering a ____________ is not the only method Google uses to show regionally targeted ads.


24. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






25. __________ in ad text must be supported within how many clicks






26. This API Web Service allows advertisers to change their daily budget






27. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






28. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






29. The last line of an AdWords ad is called _____






30. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






31. The API operations quota is determined by: The total ______ & the nubmer of clients managed






32. For placement-targeted campaigns - the Placement Tool gives you __________ to choose placements on which to show your ad.






33. You cannot have this as a destination URL _____






34. On search result pages - Google determines your ad's rank based on _____






35. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






36. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






37. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






38. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






39. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.






40. The format of local business ads is not the same on _______ and the Google search network.






41. The _______________ allows you to automatically raise or lower your bids during certain time periods.






42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






43. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






44. Using ___________ tends to give you fewer clicks but higher conversions.






45. No __________ needed when using the broad-matched keyword matching option.






46. Google ads can be targeted to___________________






47. Placement-targeted campaigns useful for advertisers who want to build ______________






48. With __________ - you can create target areas of virtually any size and shape.






49. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






50. ROAS is an acronym for _______.