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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..
ad position
competitors' advertisements
online marketing agency with multiple clients
show your ad
2. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
many years
Broad match keyword matching option
conversion tracking
check
3. No __________ needed when using the broad-matched keyword matching option.
punctuation
price
increasing traffic
content pages
4. You can view billing adjustments like invalid click credits and promotional credits on the ______.
overall keyword themes.
Invoice Details page
25
Quality Score
5. ROAS is an acronym for _______.
Quality Score
plural and singular
return on ad spend
site exclusion
6. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
own daily budget.
interested in your product or service
Keyword Quality Score & CPC Bid
re-submit
7. Considering a user's IP address is not the only method Google uses to show )______________
customized targeting
Inactive for search
brand awareness.
regionally targeted ads
8. Prices stated in your ad text must always be supported within _____ of your landing page.
charged
1-2 clicks
Any location in any language worldwide
the European Union - not including Ireland
9. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
Static Image.
Irish VAT rate
reviewed
charged
10. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
higher conversions.
do not
25
US$2
11. The AdWords API is a good substitute for ________.
screenscraping
15
Pay-Per-Call
Google content network
12. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
multi-point targeting
re-submit
dynamic variable
Billing Summary page
13. Each AdWords campaign has its____________
spreadsheet form
Billing Summary page
impressions received
own daily budget.
14. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
compared to your competitors
developer token
minimum spending level
increasing traffic
15. The best next step in the client start-up process: Client approval and ______
Site-Related Keywords
San Francisco
local business ads
sign-off
16. Three tasks can you do while logged in to your My Client Center account: Run a _______ for a linked account - View recent charges for a linked account - Modify the daily budget for a campaign in a linked account.
report center
position preference
keyword report
converting well
17. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
higher conversions.
local business ads
one keyword per line
Account-->campaign-->ad group-->ad text-->keywords
18. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
dynamic variable
automatically formats
Account description
negative-match keyword
19. Direct debit is ________ to all advertisers around the world.
1 -000 operations
create a new campaign
Placement Performance
not available
20. ____________can help you keep your Quality Score high while keeping your cost low.
The Traffic Estimator Tool
multiple keyword matching options
include more characters
region and city targeting
21. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
phrase match.
developer token
placement-targeted campaign.
multiple ad copies and keyword variations
22. Using ___________ tends to give you fewer clicks but higher conversions.
Inactive for search
European Union advertisers
Exact match keyword
increase the CPC
23. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
spreadsheet form
Free offers
impressions received
automatically formats
24. Advertisers should not use only __________ in order to maintain consistency.
image ads
one text ad per ad group
Pay-Per-Call
Account description
25. This report provides the best information about your contextually targeted campaign: _____________ Report
Account description
user's IP address
keyword report
Placement Performance
26. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
own daily budget.
VAT registration numbers
Excel spreadsheet
phrase match.
27. ______________ changes are allowed to an account in Google AdWords per month
inactive for search
native language
unlimited
edit a client's billing
28. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
quick summary
Ads Diagnostic Tool
Billing Summary page
12
29. A low clickthrough rate on content pages does not always indicate that your ads are ________
AdWords account
not profitable
increase the CPC of a keyword
Daily Budget
30. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.
territory-targeted
VAT registration numbers
price
content pages
31. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Billing Summary page
AdWords account
Google search results
customized targeting
32. Placement-targeted campaigns useful for advertisers who want to build ______________
query
brand awareness.
reactivate your account
improves conversion rate
33. Offers Ability to edit multiple accounts at any time as a benefit.
4
AdWords Editor
CampaignService
2 Lines and 12 to 18 Characters
34. If you create more than 15 reports - the system will automatically _______ the oldest reports.
account spend
archive
until more clicks accrue
find your ad on Google
35. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
overall keyword themes.
reactivate your account
territory-targeted
0.03
36. ___________ is ideal for advertisers who want more control over their account.
pop-up on the landing page
developer token
AdWords Standard Edition
the European Union - not including Ireland
37. Affected by the VAT tax
Account description
European Union advertisers
unposted local changes
price
38. For each invoiced payment - it is possible to view your ________ broken down by campaign.
Ads Diagnostic Tool
Site Exclusion Tool
advertising charges
AdWords display URL
39. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
Ads Diagnostic Tool
in excess
inactive for search
2 Lines and 12 to 18 Characters
40. The last line of an AdWords ad is called _____
ad copies
display URL
Inactive for search
Pay-Per-Call
41. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
brand awareness.
previous purchasing history
Data services
sign-off
42. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
Quality Score
may
Billing Summary page
customized targeting
43. An advertiser should not always _______ with a positive profit margin.
keyword report
advanced mode of ad scheduling
AdWords Standard Edition
increase the CPC of a keyword
44. To access the ______ - click on the Reports tab.
Sign Up
report center
sign-off
query
45. For keywords that provide a strong ROI - you should ______.
increase the CPC
query
monthly invoicing
Pay-Per-Call
46. Can be created in both keyword-targeted and placement-targeted campaigns.
image ads
delete a keyword
confirmation email
return on ad spend
47. An example of a valid display URL
www.gmail.com
improves conversion rate
converting well
confirmation email
48. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.
highly relevant
keyword-based advertising
Ads Diagnostic Tool
2 Lines and 12 to 18 Characters
49. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
customized targeting
12
not profitable
edit a client's billing
50. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
direct debit
converting well
Billing Summary page
multiple keyword matching options