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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
compared to your competitors
may
IP Address
Data services
2. AdWords may generate traffic _______ of your daily budget.
ad position
in excess
Site Exclusion Tool
content pages
3. A combination of letters and/or numbers that identify your AdWords API activity.
ad position
0.85
late
developer token
4. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
IP address
previous purchasing history
customized targeting
keyword-targeted
5. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
Ads Diagnostic Tool
compared to your competitors
outstanding Balance
AdWords account
6. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
new or unused keywords
one keyword per line
check
ad text
7. Google allows two or more of your clients to ____________ - provided they have separate accounts.
ad copies
potential traffic
advertise using the same keyword
Sign Up
8. Updating the individual bids on 1 -000 keywords would equate to ________
1 -000 operations
many years
late
increasing traffic
9. ______________ changes are allowed to an account in Google AdWords per month
all countries and territories
unlimited
highly specific ad groups
Web address
10. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
business phone
quick summary
advanced mode of ad scheduling
Smart Pricing
11. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
Static Image.
optimize
negative-match keyword
site exclusion
12. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
sexually explicit material
AdWords postpay option
nothing
Static Image.
13. The My Change History tool will display changes such as ________
Daily budget adjustments.
Account description
automatically formats
25
14. The My Change History tool displays changes you've made to your account in the last ___________.
Data View
3 months
screenscraping
after
15. If you create more than 15 reports - the system will automatically _______ the oldest reports.
advanced mode of ad scheduling
in excess
troubleshooting checklist
archive
16. Three types of conversions: Lead - ______ - Page View
billing address and chosen currency
Sign Up
higher conversions.
Data services
17. Google allows certain __________ or variations of words in ad tex
cmmon misspellings
all countries and territories
Site Exclusion Tool
default language preference
18. ____________can help you keep your Quality Score high while keeping your cost low.
region and city targeting
switch
My Change History tool
native language
19. Direct debit is ________ to all advertisers around the world.
different keywords
plural and singular
not available
developer token
20. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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on line
183
21. Your ______________does not have to be the exact same as your destination URL.
price
regionally targeted ads
AdWords display URL
content publishers
22. The more _______ a keyword - the more potential traffic it has.
smart pricing
general
keyword report
Placement Performance
23. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.
interested in your product or service
multi-point targeting
IP address
create a new campaign
24. This report provides the best information about your contextually targeted campaign: _____________ Report
after
25
Any location in any language worldwide
Placement Performance
25. Advertisers who have been with AdWords for _______ should optimize their accounts.
not profitable
optimizing your account
many years
Data services
26. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
Static Image.
exported to CSV.
all countries and territories
2
27. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score
specific sections
Inactive for search
One
converting well
28. Google does not _______ for you when specifing other langauges.
50%
translate ad text
advanced mode of ad scheduling
user's IP address
29. ___________ is ideal for advertisers who want more control over their account.
specific sections
AdWords Standard Edition
nothing
spreadsheet form
30. To access the ______ - click on the Reports tab.
report center
Google Maps
specific sections
site exclusion
31. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.
potential traffic
business phone
Daily Budget
Smart Pricing
32. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
1 -000 operations
Pause Conversion Tracking
account billing thresholds
My Client Center
33. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
default language preference
price
searches using a keyword
nothing
34. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
converting well
own daily budget.
plural and singular
posting it to your account.
35. Google _____ charge you more than your billing threshold.
one ad variation per ad group
translate ad text
may
native language
36. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
25
specific sections
exported to CSV.
37. With __________ - you can create target areas of virtually any size and shape.
recommended budget
local business listing
multi-point targeting
placement-targeted campaign.
38. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
Inactive for search
spreadsheet form
US$2
Pay-Per-Call
39. A __________ can affect the Quality Score of an entire ad group or campaign.
poor performing keyword
the European Union - not including Ireland
keyword-targeted
account billing thresholds
40. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
30 days
developer token
different keywords
Site-Related Keywords
41. When a file is shared: ________ will be marked in purple.
different
site exclusion
unposted local changes
My Client Center
42. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
new or unused keywords
create a new campaign
overall keyword themes.
keyword report
43. The last line of an AdWords ad is called _____
confirmation email
display URL
navigate
developer token
44. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.
nothing
pays for advertising
confirmation email
overall keyword themes.
45. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
late
AdWords postpay option
Excel spreadsheet
may
46. The daily spending limit for an AdWords campaign
Daily Budget
Google content network
Broad match keyword matching option
switch
47. The Keyword Tool is not useful in the creation process for a ____________
exported to CSV.
multiple ad copies and keyword variations
placement-targeted campaign.
good landing page
48. The most effective AdWords ad headlines ____________ to the keywords being searched.
different keywords
directly relate
reactivate your account
25
49. An effective strategy for creating contextually targeted campaigns: Create ____________
highly specific ad groups
overall keyword themes.
billing address and chosen currency
Any location in any language worldwide
50. Site Exclusion is applied at ______ level
Keyword Quality Score & CPC Bid
advanced mode of ad scheduling
outstanding Balance
Campaign
Can you answer 50 questions in 15 minutes?
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