Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers cannot ______ between prepay and postpay at any time.






2. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






3. Creating ____________ allows you to create ads that most accurately promote what you're selling






4. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage






5. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






6. Google ads can be targeted to___________________






7. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






8. Prepay and postpay options depend on your ___________________






9. It is possible to target a ____________ around your business location.






10. To access the AdWords API - advertisers must have a ________ account.






11. ROAS is an acronym for _______.






12. Before you can create a local business ad - you must first create a __________ in the Local Business Center






13. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






14. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






15. The most effective AdWords ad headlines ____________ to the keywords being searched.






16. A campaign's language and ________ can be edited after the campaign has been created.






17. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.






18. Direct debit is ________ to all advertisers around the world.






19. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






20. An effective strategy for creating contextually targeted campaigns: Create ____________






21. Keywords marked ________ can still trigger ads on content network sites.






22. You can use _____________for different keywords in the same ad group.






23. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






24. Placement-targeted campaigns do not offer the ability to ________ in text ads.






25. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






26. Placement-targeted ads share the ad space on a content page with how _____ other Google ads






27. Three ways you can view your report: View data only - View graphs only - View _____






28. This factor will NOT affect the values that the traffic estimator provides: The number of _____ you are running in the ad group.






29. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






30. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






31. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






32. If you find that a particular site doesn't convert well over time: Use the ________ tool.






33. ____________ do not have the ability to show on the Google content network.






34. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






35. Advertisers should not use only __________ in order to maintain consistency.






36. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






37. Approximately w________ of Internet users use Google as their primary search engine.






38. The AdWords API is a good substitute for ________.






39. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






40. Once an ad campaign is created it should be ______________ for best results.






41. Google's tracking conversion tool costs _____






42. Placement-targeted campaigns useful for advertisers who want to build ______________






43. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






44. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






45. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






46. A __________ can affect the Quality Score of an entire ad group or campaign.






47. The _________ appears when a comment has been added.






48. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






49. An advertiser should test ________ landing pages.






50. Considered a superlative that would not be allowed in ad text without verification