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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Three types of conversions: Lead - ______ - Page View
Sign Up
Campaign
www.gmail.com
new or unused keywords
2. The structure of an AdWords account from the top down
improves conversion rate
optimizing your account
outrank
Account-->campaign-->ad group-->ad text-->keywords
3. It regroups keywords from one ad group into more granular ad groups.
placement-targeted campaign.
My Change History tool
Campaign
Keyword Grouper
4. Increasing your daily budget is not a technique for _______
after
Account-->campaign-->ad group-->ad text-->keywords
different keywords
optimizing your account
5. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
smart pricing
ad copies
customized targeting
transaction label
6. Updating the individual bids on 1 -000 keywords would equate to ________
user's IP address
regionally targeted ads
native language
1 -000 operations
7. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.
potential traffic
troubleshooting checklist
add those variations
30 days
8. It is possible to have your mobile ad connect users to your ______
general
US$2
the European Union - not including Ireland
business phone
9. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)
Pay-Per-Call
pushpin symbol
navigate
online marketing agency with multiple clients
10. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
highly relevant
conversion tracking
optimizing your account
do not
11. There are two panels in the interface. They are: _____ - Edit Panel
Data View
keyword-based advertising
account spend
US$2
12. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
keyword strategy
content pages
30 days
13. Placement-targeted campaigns useful for advertisers who want to build ______________
local business listing
brand awareness.
potential traffic
billing address and chosen currency
14. Your ______________does not have to be the exact same as your destination URL.
IP address
1000 impressions
Broad match keyword matching option
AdWords display URL
15. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
check
Billing Summary page
location target
edit a client's billing
16. Keywords marked ________ can still trigger ads on content network sites.
50%
Google Maps
inactive for search
keyword strategy
17. For each invoiced payment - it is possible to view your ________ broken down by campaign.
image ads
optimizing your account
Ads Diagnostic Tool
advertising charges
18. The AdWords API is a good substitute for ________.
screenscraping
different keywords
2 Lines and 12 to 18 Characters
direct debit
19. Three ways you can view your report: View data only - View graphs only - View _____
placement-targeted campaign.
data and graphs
confirmation email
One
20. Your ads can appear on Google only _____ you've entered valid billing information.
converting well
San Francisco
after
inactive for search
21. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
Placement Performance
re-submit
Budget Optimizer.
below
22. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr
optimizing your account
native language
Google Domain name
location targets
23. The daily spending limit for an AdWords campaign
content publishers
Daily Budget
keyword-based advertising
location target
24. This business could best utilize region and city targeting: A flower company that only delivers to ________
San Francisco
keyword strategy
billing address and chosen currency
four different ways
25. Advertisers cannot ______ between prepay and postpay at any time.
Irish VAT rate
do not
switch
minimum spending level
26. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.
cheap chocolate
wait at least 24 hours
native language
outrank
27. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
Inactive for search
the European Union - not including Ireland
phrase match.
50-mile radius
28. The 'Other' _________ does not allow you to track how many pages a user has viewed.
directly relate
transaction label
previous purchasing history
re-submit
29. When the information on a site in _________________ that relates to your ad the placement of your ads occur
reviewed
Google content network
site exclusion
Free offers
30. This report provides the best information about your contextually targeted campaign: _____________ Report
customized targeting
0.03
site under contruction
Placement Performance
31. The most effective AdWords ad headlines ____________ to the keywords being searched.
minimum spending level
Pay-Per-Call
competitors
directly relate
32. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
report center
find your ad on Google
multiple ad copies and keyword variations
new or unused keywords
33. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
Budget Optimizer.
measurable results
monthly invoicing
Site Exclusion Tool
34. Google does not _______ for you when specifing other langauges.
translate ad text
searches using a keyword
superlative
San Francisco
35. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
recommended budget
monthly invoicing
Billing Summary page
Smart Pricing
36. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
50-mile radius
Excel spreadsheet
low clickthrough rate (CTR)
not profitable
37. Placement-targeted campaigns do not offer the ability to ________ in text ads.
ad position
Account-->campaign-->ad group-->ad text-->keywords
include more characters
12
38. Regionally targeted and country- and ___________ads do not appear in the same format on Google.
exported to CSV.
territory-targeted
different
price
39. The AdWords definition of ___________ does not mean increasing the number of times an ad is seen.
Sign Up
may
increasing traffic
optimize
40. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
AdWords Standard Edition
Account-->campaign-->ad group-->ad text-->keywords
new or unused keywords
Data services
41. __________ in ad text must be supported within how many clicks
Google Domain name
Free offers
late
spreadsheet form
42. Google does not translate _____
ad text
all countries and territories
outrank
outstanding Balance
43. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
1000 impressions
Google Maps
show your ad
Billing Summary page
44. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______
1000 impressions
Google's editorial policies
do not
IP Address
45. Google allows certain __________ or variations of words in ad tex
in excess
cmmon misspellings
automatically formats
late
46. The option to select a desired position for your ad.
position preference
edit a client's billing
screenscraping
different
47. An example of a call-to-action phrase
Google Domain name
Buy Here
keyword strategy
translate ad text
48. Direct debit is ________ to all advertisers around the world.
interested in your product or service
12
not available
price
49. A unique number assigned to each computer connected to the Internet.
phrase match.
IP address
find your ad on Google
European Union advertisers
50. You can view billing adjustments like invalid click credits and promotional credits on the ______.
one ad variation per ad group
Google search results
posting it to your account.
Invoice Details page