Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Advertisers cannot ______ between prepay and postpay at any time.






2. ROAS is an acronym for _______.






3. When a user _____________ you have included in your campaign your ads appear on Google.






4. An advertiser should test ________ landing pages.






5. ____________can help you keep your Quality Score high while keeping your cost low.






6. This API Web Service allows advertisers to change their daily budget






7. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






8. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






9. The structure of an AdWords account from the top down






10. For each invoiced payment - it is possible to view your ________ broken down by campaign.






11. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






12. This business could best utilize region and city targeting: A flower company that only delivers to ________






13. If you create more than 15 reports - the system will automatically _______ the oldest reports.






14. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






15. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






16. The daily spending limit for an AdWords campaign






17. Placement-targeted ads compete with _______ ads.






18. It's not best to deliver key messages ____ in your video ad






19. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






20. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.


21. Your ______________does not have to be the exact same as your destination URL.






22. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






23. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.






24. A unique number assigned to each computer connected to the Internet.






25. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






26. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________






27. A Uniform Resource Locator (URL) is commonly known as ____






28. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






29. It regroups keywords from one ad group into more granular ad groups.






30. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






31. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






32. To indicate a keyword as an exact match - ___________ should be used.






33. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






34. The Ads Diagnostic Tool can be accessed in ____ places in your account.






35. Using _______ AdWords reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






36. Prepay and postpay options depend on your ___________________






37. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






38. With __________ - you can create target areas of virtually any size and shape.






39. Considering a user's IP address is not the only method Google uses to show )______________






40. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






41. An example of a call-to-action phrase






42. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






43. This report provides the best information about your contextually targeted campaign: _____________ Report






44. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






45. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






46. A __________ can affect the Quality Score of an entire ad group or campaign.






47. You can use _____________for different keywords in the same ad group.






48. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






49. The daily budget does not apply to the ____________






50. On search result pages - Google determines your ad's rank based on _____