Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. There are two panels in the interface. They are: _____ - Edit Panel






2. An example of a call-to-action phrase






3. The more _______ a keyword - the more potential traffic it has.






4. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.






5. The ______________ provides the best possibility for high numbers of ad impressions






6. When a user _____________ you have included in your campaign your ads appear on Google.






7. If you create more than 15 reports - the system will automatically _______ the oldest reports.






8. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






9. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence






10. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






11. Placement-targeted ads compete with _______ ads.






12. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






13. If you have a CPC of $2 - you pay up to _______ for a click.






14. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.






15. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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16. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value






17. Advertisers who have been with AdWords for _______ should optimize their accounts.






18. Three ways you can view your report: View data only - View graphs only - View _____






19. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






20. This business could best utilize region and city targeting: A flower company that only delivers to ________






21. The last line of an AdWords ad is called _____






22. An advertiser should test ________ landing pages.






23. Advertisers should not use only __________ in order to maintain consistency.






24. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






25. Approximately w________ of Internet users use Google as their primary search engine.






26. The API operations quota is determined by: The total ______ & the nubmer of clients managed






27. If the user doesn't specify a language preference - Google determines the default language preference: By __________ - Ex: Google.uk - Google.de - Google.fr






28. An effective strategy for creating contextually targeted campaigns: Create ____________






29. Google might allow the use of a ___________ in ad text when the claim is backed by legitimate third-party support






30. Once an ad campaign is created it should be ______________ for best results.






31. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






32. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






33. You cannot have this as a destination URL _____






34. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






35. A campaign's language and ________ can be edited after the campaign has been created.






36. Advertisers cannot ______ between prepay and postpay at any time.






37. On search result pages - Google determines your ad's rank based on _____






38. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number






39. You can use multiple keyword matching options for ____________ in the same ad group






40. You can view billing adjustments like invalid click credits and promotional credits on the ______.






41. An advertiser should not immediately _________ with a lower CPC than value per click.






42. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






43. To indicate a keyword as an exact match - ___________ should be used.






44. The My Change History tool will display changes such as ________






45. The daily spending limit for an AdWords campaign






46. A combination of letters and/or numbers that identify your AdWords API activity.






47. Google does not _______ for you when specifing other langauges.






48. Exact match tends to give you fewer clicks but ________






49. The Ads Diagnostic Tool can be accessed in ____ places in your account.






50. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.







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Can you answer 50 questions in 15 minutes?


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