SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. ____________ do not have the ability to show on the Google content network.
Free offers
nothing
local business ads
switch
2. Each AdWords campaign has its____________
own daily budget.
keyword report
different keywords
quick summary
3. Site Exclusion is applied at ______ level
unlimited
The Traffic Estimator Tool
cost-per-acquisition (CPA)
Campaign
4. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
most relevant
interested in your product or service
location target
position preference
5. An effective strategy for creating contextually targeted campaigns: Create ____________
overall keyword themes.
new or unused keywords
AdWords Editor
Keyword Grouper
6. Placement-targeted campaigns useful for advertisers who want to build ______________
own daily budget.
brand awareness.
My Client Center
Google's editorial policies
7. Google allows two or more of your clients to ____________ - provided they have separate accounts.
inactive for search
reviewed
advertise using the same keyword
find your ad on Google
8. Google AdWords uses THIS to target your ads to users searching on Google
keyword-based advertising
expanded matches
Inactive for search
50%
9. Google does not _______ for you when specifing other langauges.
poor performing keyword
AdWords postpay option
translate ad text
phrase match.
10. The My Change History tool displays changes you've made to your account in the last ___________.
multi-point targeting
billing address and chosen currency
many years
3 months
11. When choosing the option that allows you to input a column with campaign names: you can copy and paste directly from ________
position preference
Excel spreadsheet
15
0.03
12. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
check
Campaign
50-mile radius
one text ad per ad group
13. Position preference works with the _______
general
Budget Optimizer.
25
100 Ad Groups
14. Bank transfer is not a postpay option that Google offers: When using this payment option - you authorize Google to withdraw accrued advertising charges directly from your bank account.
direct debit
increase the CPC of a keyword
smart pricing
minimum spending level
15. Three types of conversions: Lead - ______ - Page View
user's IP address
Sign Up
billing address and chosen currency
smart pricing
16. With __________ - you can create target areas of virtually any size and shape.
one keyword per line
multi-point targeting
billing address and chosen currency
Billing Summary page
17. A unique number assigned to each computer connected to the Internet.
sexually explicit material
territory-targeted
data and graphs
IP address
18. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.
not available
highly relevant
entire AdWords account
sales or conversions
19. If you want to track the number of users who purchase a book selling for $12 on your site - you enter ___- into the 'Variable' field
smart pricing
AdWords account
monitored and continuously modified
12
20. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
most relevant
interested in your product or service
default language preference
advertise using the same keyword
21. Offers Ability to edit multiple accounts at any time as a benefit.
translate ad text
Google search results
AdWords Editor
15
22. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
Web address
optimize
after
23. It's not best to deliver key messages ____ in your video ad
late
AdWords display URL
Pay-Per-Call
IP address
24. A __________ can affect the Quality Score of an entire ad group or campaign.
advertise using the same keyword
poor performing keyword
developer token
AdWords account
25. The best next step in the client start-up process: Client approval and ______
sales or conversions
site exclusion
navigate
sign-off
26. A Uniform Resource Locator (URL) is commonly known as ____
US$2
may
1 -000 operations
Web address
27. On search result pages - Google determines your ad's rank based on _____
report center
minimum monthly amount
Keyword Quality Score & CPC Bid
multiple ad copies and keyword variations
28. To indicate a keyword as an exact match - ___________ should be used.
report center
Web address
Brackets [ ]
superlative
29. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
display URL
posting it to your account.
recommended budget
advertise using the same keyword
30. Google ads can be targeted to___________________
previous purchasing history
Smart Pricing
Any location in any language worldwide
4
31. Advertisers who have been with AdWords for _______ should optimize their accounts.
25
different keywords
many years
sales or conversions
32. Your ads can appear on Google only _____ you've entered valid billing information.
all countries and territories
show your ad
after
mgnifying glass icon
33. Considering a user's IP address is not the only method Google uses to show )______________
4
location target
cheap chocolate
regionally targeted ads
34. To pause conversion tracking - you must click the '______' button
1 -000 operations
many years
Pause Conversion Tracking
multi-point targeting
35. Affected by the VAT tax
15
European Union advertisers
Keyword Grouper
transaction label
36. To access the ______ - click on the Reports tab.
account billing thresholds
do not
include more characters
report center
37. An example of a call-to-action phrase
data and graphs
return on ad spend
general
Buy Here
38. Advertisers cannot ______ between prepay and postpay at any time.
switch
impressions received
sexually explicit material
3 months
39. If you have 9 clicks on a keyword and the value per click is US$0 - you should wait ________ before deciding what to do with that particular keyword.
transaction label
until more clicks accrue
Irish VAT rate
Quality Score
40. The more _______ a keyword - the more potential traffic it has.
many years
the European Union - not including Ireland
general
pushpin symbol
41. This AdWords ad serving option will show your higher performing ad more often.
monitored and continuously modified
optimize
higher conversions.
advertise using the same keyword
42. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
compared to your competitors
regionally targeted ads
content pages
mgnifying glass icon
43. You will not always be charged the ____________ you set for a keyword or ad group.
Placement Performance
maximum cost-per-click (CPC) bid
advanced mode of ad scheduling
Irish VAT rate
44. ____________can help you keep your Quality Score high while keeping your cost low.
troubleshooting checklist
region and city targeting
ZERO - 0
searches using a keyword
45. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
billing address and chosen currency
advanced mode of ad scheduling
100 Ad Groups
Static Image.
46. Keywords and keyword phrases should be entered in the Traffic Estimator's 'keyword' field
keyword strategy
return on ad spend
one keyword per line
general
47. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.
unlimited
My Change History tool
The Traffic Estimator Tool
four different ways
48. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.
navigate
re-submit
impressions received
general
49. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
50. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
ad copies
all countries and territories
conversion tracking
find your ad on Google
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests