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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Creating ____________ allows you to create ads that most accurately promote what you're selling
billing address and chosen currency
highly specific ad groups
native language
most relevant
2. Your ads can appear on Google only _____ you've entered valid billing information.
AdWords Editor
different
after
create a new campaign
3. Updating the individual bids on 1 -000 keywords would equate to ________
1 -000 operations
Site Exclusion Tool
Data View
location target
4. Affected by the VAT tax
advertise using the same keyword
European Union advertisers
AdWords postpay option
increase the CPC of a keyword
5. To indicate a keyword as an exact match - ___________ should be used.
punctuation
keyword-based advertising
Placement Performance
Brackets [ ]
6. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
navigate
display URL
multiple keyword matching options
until more clicks accrue
7. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.
Exact match keyword
new or unused keywords
potential traffic
30 days
8. Advertisers cannot ______ between prepay and postpay at any time.
charged
measurable results
increase the CPC of a keyword
switch
9. Adding a ________ to the 'Total Value' field within your conversion tracking code will allow you to perform what function: "Calculate the accumulated value of conversions consisting of several purchases - each with a unique value
competitors' advertisements
keyword-targeted
cost-per-acquisition (CPA)
dynamic variable
10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
keyword strategy
measurable results
keyword-based advertising
converting well
11. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage
1000 impressions
conversion tracking
site exclusion
do not
12. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
transaction label
add those variations
account billing thresholds
nothing
13. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
Data View
Irish VAT rate
wait at least 24 hours
14. The last line of an AdWords ad is called _____
display URL
return on ad spend
include more characters
confirmation email
15. Site Exclusion is applied at ______ level
multi-point targeting
Campaign
position preference
do not
16. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.
measurable results
not available
highly relevant
maximum cost-per-click (CPC) bid
17. This report provides the best information about your contextually targeted campaign: _____________ Report
AdWords display URL
region and city targeting
negative-match keyword
Placement Performance
18. ROAS is an acronym for _______.
1-2 clicks
wait at least 24 hours
Best
return on ad spend
19. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
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/var/www/html/basicversity.com/show_quiz.php
on line
183
20. Exact match tends to give you fewer clicks but ________
higher conversions.
advanced mode of ad scheduling
Google content network
unlimited
21. To pause conversion tracking - you must click the '______' button
Pause Conversion Tracking
display URL
archive
reviewed
22. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
previous purchasing history
Daily budget adjustments.
higher conversions.
spreadsheet form
23. Google allows certain __________ or variations of words in ad tex
cmmon misspellings
account billing thresholds
Keyword Grouper
switch
24. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
keyword-based advertising
different keywords
identical keywords
Irish VAT rate
25. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
unposted local changes
1 -000 operations
Google content network
all countries and territories
26. The 'Other' _________ does not allow you to track how many pages a user has viewed.
do not
regionally targeted ads
show your ad
transaction label
27. For internationally targeted campaigns - you should not write your keywords and ad text in your _______
AdWords postpay option
placement-targeted campaign.
native language
advanced mode of ad scheduling
28. It regroups keywords from one ad group into more granular ad groups.
outrank
potential traffic
Keyword Grouper
screenscraping
29. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.
IP Address
Data services
Invoice Details page
12
30. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
31. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
unlimited
direct debit
default language preference
many years
32. An advertiser should not always _______ with a positive profit margin.
find your ad on Google
Pay-Per-Call
increase the CPC of a keyword
Budget Optimizer.
33. Considering a user's IP address is not the only method Google uses to show )______________
do not
find your ad on Google
regionally targeted ads
My Client Center
34. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
sign-off
customized targeting
reactivate your account
nothing
35. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice
Daily budget adjustments.
check
IP Address
spreadsheet form
36. Google _____ charge you more than your billing threshold.
highly relevant
new or unused keywords
may
not available
37. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'
most relevant
www.gmail.com
one ad variation per ad group
Google's editorial policies
38. You can save your report within your _______ to view later.
AdWords account
entire AdWords account
exported to CSV.
Sign Up
39. For each invoiced payment - it is possible to view your ________ broken down by campaign.
many years
Google Maps
advertising charges
Any location in any language worldwide
40. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google Maps
default language preference
in excess
Google content network
41. A regular text ad HEADLINE has a limit of these many characters - including spaces _____
cheap chocolate
Ads Diagnostic Tool
Billing Summary page
25
42. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.
content publishers
2
0.85
include more characters
43. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.
low clickthrough rate (CTR)
not profitable
price
monitored and continuously modified
44. Once an ad campaign is created it should be ______________ for best results.
monitored and continuously modified
one keyword per line
Google Domain name
wait at least 24 hours
45. A Uniform Resource Locator (URL) is commonly known as ____
multiple ad copies and keyword variations
one ad variation per ad group
Web address
reactivate your account
46. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC
brand awareness.
new or unused keywords
after
Account description
47. An effective strategy for creating contextually targeted campaigns: Create ____________
overall keyword themes.
CreativeService
do not
regionally targeted ads
48. Before you can create a local business ad - you must first create a __________ in the Local Business Center
create a new campaign
local business listing
automatically formats
Free offers
49. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.
Budget Optimizer.
0.03
find your ad on Google
highly relevant
50. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs
plural and singular
impressions received
Any location in any language worldwide
territory-targeted