Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A combination of letters and/or numbers that identify your AdWords API activity.






2. The structure of an AdWords account from the top down






3. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






4. Approximately w________ of Internet users use Google as their primary search engine.






5. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.






6. The ________ allows you to exclude sites from the Google ContentNetwork.






7. Google _____ charge you more than your billing threshold.






8. Google does not _______ for you when specifing other langauges.






9. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






10. The daily budget does not apply to the ____________






11. Each AdWords campaign has its____________






12. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____






13. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






14. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






15. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






16. Advertisers cannot ______ between prepay and postpay at any time.






17. The 'Other' _________ does not allow you to track how many pages a user has viewed.






18. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






19. Mobile ads contain ____ lines of ad text with a maximum of ____ characters on each line.






20. Placement-targeted campaigns do not offer the ability to ________ in text ads.






21. The format of local business ads is not the same on _______ and the Google search network.






22. Pending charges are advertising costs accrued since the last time you were billed. You can view your pending charges by checking the _______ on the Billing Summary page.






23. Considered a superlative that would not be allowed in ad text without verification






24. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






25. The My Change History tool will display changes such as ________






26. www.sample-advertiser.com/lawn-and-garden/lawnmowers - URL ______ for the keyword query - 'lawnmowers'






27. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






28. Google's tracking conversion tool costs _____






29. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






30. A low clickthrough rate on content pages does not always indicate that your ads are ________






31. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






32. An advertiser should test ________ landing pages.






33. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.






34. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.






35. __________ in ad text must be supported within how many clicks






36. Prices stated in your ad text must always be supported within _____ of your landing page.






37. It is possible to have your mobile ad connect users to your ______






38. This AdWords ad serving option will show your higher performing ad more often.






39. This business could best utilize region and city targeting: A flower company that only delivers to ________






40. Google does not translate _____






41. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






42. Your ______________does not have to be the exact same as your destination URL.






43. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






44. You can use _____________for different keywords in the same ad group.






45. The _______________ allows you to automatically raise or lower your bids during certain time periods.






46. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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47. A Uniform Resource Locator (URL) is commonly known as ____






48. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






49. It is possible to target a ____________ around your business location.






50. According to punctuation policy - ________ exclamation points are allowed in your ad text