SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.
competitors
include more characters
Ads Diagnostic Tool
developer token
2. You do not need AdWords Editor to view a file that has been _______.
one text ad per ad group
exported to CSV.
US$2
content publishers
3. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.
Site-Related Keywords
after
Site Exclusion Tool
AdWords postpay option
4. The ______________ provides the best possibility for high numbers of ad impressions
30 days
Broad match keyword matching option
do not
1-2 clicks
5. When the information on a site in _________________ that relates to your ad the placement of your ads occur
Google content network
My Change History tool
direct debit
one ad variation per ad group
6. This business could best utilize region and city targeting: A flower company that only delivers to ________
potential traffic
San Francisco
below
price
7. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.
re-submit
mgnifying glass icon
all countries and territories
edit a client's billing
8. In general - including the price of a product in the ad text __________
report center
improves conversion rate
account spend
Invoice Details page
9. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________
data and graphs
ZERO - 0
account billing thresholds
unlimited
10. The keyword phrase a user types into Google's search engine to find information on the Internet is called a _____
VAT registration numbers
placement-targeted campaign.
query
Site-Related Keywords
11. Position preference works with the _______
direct debit
advertising charges
regionally targeted ads
Budget Optimizer.
12. Placement-targeted ads compete with _______ ads.
Account description
campaign daily budget.
advertising charges
keyword-targeted
13. According to punctuation policy - ________ exclamation points are allowed in your ad text
Smart Pricing
recommended budget
One
reactivate your account
14. Search results sites like Google ____ make up the majority of pages viewed on the Internet.
do not
display URL
return on ad spend
Exact match keyword
15. Before you can create a local business ad - you must first create a __________ in the Local Business Center
direct debit
minimum spending level
local business listing
multiple ad copies and keyword variations
16. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page
in excess
smart pricing
show your ad
converting well
17. You can save your report within your _______ to view later.
site under contruction
AdWords account
ZERO - 0
ad copies
18. Exact match tends to give you fewer clicks but ________
competitors
edit a client's billing
Data services
higher conversions.
19. The Keyword Tool is not useful in the creation process for a ____________
placement-targeted campaign.
1000 impressions
ad text
content pages
20. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
monthly invoicing
AdWords postpay option
site exclusion
measurable results
21. ____________can help you keep your Quality Score high while keeping your cost low.
Pause Conversion Tracking
native language
region and city targeting
Billing Summary page
22. The API operations quota is determined by: The total ______ & the nubmer of clients managed
unposted local changes
optimizing your account
account spend
after
23. Placement-targeted campaigns do not offer the ability to ________ in text ads.
include more characters
business phone
archive
Inactive for search
24. Your ads can appear on Google only _____ you've entered valid billing information.
automatically formats
advanced mode of ad scheduling
reactivate your account
after
25. Your ______________does not have to be the exact same as your destination URL.
AdWords display URL
Google search results
advertising charges
nothing
26. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.
screenscraping
online marketing agency with multiple clients
Billing Summary page
AdWords Editor
27. To indicate a keyword as an exact match - ___________ should be used.
Brackets [ ]
late
My Change History tool
Invoice Details page
28. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
VAT registration numbers
1-2 clicks
2 Lines and 12 to 18 Characters
pop-up on the landing page
29. This AdWords ad serving option will show your higher performing ad more often.
Free offers
advanced mode of ad scheduling
3 months
optimize
30. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign
four different ways
multiple ad copies and keyword variations
100 Ad Groups
archive
31. The Report Center will only save your ____ most recent reports.
the European Union - not including Ireland
15
find your ad on Google
site under contruction
32. Three good characteristics of effective landing pages: Easy to ______ - Display product details included in keyword - Relevant to the ad text
Keyword Quality Score & CPC Bid
monitored and continuously modified
Irish VAT rate
navigate
33. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
edit a client's billing
Irish VAT rate
sales or conversions
monthly invoicing
34. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.
Billing Summary page
100 Ad Groups
do not
automatically formats
35. You cannot have this as a destination URL _____
Broad match keyword matching option
site under contruction
the European Union - not including Ireland
navigate
36. Considering a ____________ is not the only method Google uses to show regionally targeted ads.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
37. Keywords marked ________ can still trigger ads on content network sites.
increase the CPC
direct debit
inactive for search
quick summary
38. Google does not translate _____
add those variations
ad text
Account-->campaign-->ad group-->ad text-->keywords
one keyword per line
39. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.
Any location in any language worldwide
compared to your competitors
1-2 clicks
conversion tracking
40. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.
outstanding Balance
many years
recommended budget
charged
41. Google consider these factors when determining whether to _____ : 1. Google domain (ex. Google.fr - Google.jp - Google.co.uk) 2. IP (Internet Protocol) address 3. Language Prefrence
One
region and city targeting
confirmation email
show your ad
42. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
reactivate your account
sexually explicit material
US$2
monthly invoicing
43. Creating ____________ allows you to create ads that most accurately promote what you're selling
3 months
Sign Up
AdWords postpay option
highly specific ad groups
44. Considered a superlative that would not be allowed in ad text without verification
Best
Quality Score
highly specific ad groups
advanced mode of ad scheduling
45. If you find that a particular site doesn't convert well over time: Use the ________ tool.
territory-targeted
cost-per-acquisition (CPA)
advertising charges
site exclusion
46. Once an ad campaign is created it should be ______________ for best results.
Best
minimum spending level
monitored and continuously modified
smart pricing
47. The quickest way to ________ - login - and password information - Logging in to the client's account.
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
48. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
The Traffic Estimator Tool
Google Maps
placement-targeted campaign.
cheap chocolate
49. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.
Sign Up
reactivate your account
ad position
quick summary
50. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.
pop-up on the landing page
0.85
placement-targeted campaign.
CampaignService