Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.






2. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






3. For placement-targeted campaigns - it is possible to target only ______ of a website.






4. Can be created in both keyword-targeted and placement-targeted campaigns.






5. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






6. According to punctuation policy - ________ exclamation points are allowed in your ad text






7. The quickest way to ________ - login - and password information - Logging in to the client's account.

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8. Prices stated in your ad text must always be supported within _____ of your landing page.






9. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






10. The My Change History tool will display changes such as ________






11. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






12. A type of advertiser that would benefit the most from the AdWords API (Application Programming Interface)






13. Three types of conversions: Lead - ______ - Page View






14. Your ___________ will not appear the same regardless of whether you're billed on a postpay or prepay basis.






15. It regroups keywords from one ad group into more granular ad groups.






16. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.






17. If you have a CPC of $2 - you pay up to _______ for a click.






18. The ________ allows you to exclude sites from the Google ContentNetwork.






19. Each AdWords campaign has its____________






20. If you create more than 15 reports - the system will automatically _______ the oldest reports.






21. You can use _____________for different keywords in the same ad group.






22. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






23. Google allows two or more of your clients to ____________ - provided they have separate accounts.






24. Advertisers cannot ______ between prepay and postpay at any time.






25. A unique number assigned to each computer connected to the Internet.






26. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






27. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






28. This factor is not considered when determining your Quality Score: your cost-per-click (CPC) bid is _____ the minimum bid required.






29. You can save your report within your _______ to view later.






30. Your ad was disapproved for a violation of one of ____________. Your ad will not be eligible to show until you've made the appropriate changes and re-submitted it for review.

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31. Placement-targeted campaigns useful for advertisers who want to build ______________






32. An advertiser should not always _______ with a positive profit margin.






33. It is possible to target a ____________ around your business location.






34. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns






35. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.






36. With __________ - you can create target areas of virtually any size and shape.






37. Your site must not have a ______________ as long as the content in the pop-up is highly relevant to the content on your landing page.






38. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






39. The My Change History tool displays changes you've made to your account in the last ___________.






40. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






41. The pricing model for mobile ads is either pay-per-click or ______.






42. It's not best to deliver key messages ____ in your video ad






43. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






44. No __________ needed when using the broad-matched keyword matching option.






45. An advertiser ___________ on Google when a user clicks on the advertiser's ad.






46. To access the ______ - click on the Reports tab.






47. Search results sites like Google ____ make up the majority of pages viewed on the Internet.






48. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






49. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






50. An example of a valid display URL







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