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Test your basic knowledge |
Google Adwords
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. On the Ad Group Details page - you can access the Ads Diagnostic Tool quick summary by pointing your mouse at the ________ next to any keyword in your ad group.
25
mgnifying glass icon
Campaign
Pause Conversion Tracking
2. To access the ______ - click on the Reports tab.
ad position
monthly invoicing
Site Exclusion Tool
report center
3. AdWords customers with a billing address located in ______ must self-assess their VAT charges.
the European Union - not including Ireland
spreadsheet form
Best
confirmation email
4. Prices stated in your ad text must always be supported within _____ of your landing page.
25
Google search results
local business ads
1-2 clicks
5. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.
wait at least 24 hours
One
reactivate your account
1 -000 operations
6. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.
spreadsheet form
Budget Optimizer.
Irish VAT rate
The Traffic Estimator Tool
7. Position preference works with the _______
posting it to your account.
Placement Performance
region and city targeting
Budget Optimizer.
8. Before you can create a local business ad - you must first create a __________ in the Local Business Center
multiple keyword matching options
local business listing
directly relate
new or unused keywords
9. All customers who meet the minimum monthly spend requirement cannot automatically switch to ________
minimum monthly amount
user's IP address
monthly invoicing
display URL
10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting
not profitable
many years
cmmon misspellings
measurable results
11. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports
spreadsheet form
4
plural and singular
multi-point targeting
12. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.
charged
recommended budget
0.03
unposted local changes
13. No __________ needed when using the broad-matched keyword matching option.
content publishers
add those variations
1 -000 operations
punctuation
14. It is possible to target a ____________ around your business location.
content pages
Daily Budget
50-mile radius
Pause Conversion Tracking
15. On search result pages - Google determines your ad's rank based on _____
business phone
unposted local changes
Keyword Quality Score & CPC Bid
My Client Center
16. An advertiser should not immediately _________ with a lower CPC than value per click.
My Change History tool
good landing page
delete a keyword
ad text
17. To ______________ after a credit card decline - you must successfully re-submit your credit card number - or enter a new credit card number
reactivate your account
multi-point targeting
switch
improves conversion rate
18. The Report Center will only save your ____ most recent reports.
Google's editorial policies
highly relevant
0.03
15
19. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.
location targets
cost-per-acquisition (CPA)
the same as before
late
20. Direct debit is ________ to all advertisers around the world.
below
Google content network
advanced mode of ad scheduling
not available
21. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____
inactive for search
AdWords postpay option
Static Image.
content pages
22. To pause conversion tracking - you must click the '______' button
Pause Conversion Tracking
unposted local changes
sign-off
pays for advertising
23. Placement-targeted campaigns do not offer the ability to ________ in text ads.
show your ad
include more characters
screenscraping
create a new campaign
24. Google _____ charge you more than your billing threshold.
local business ads
improves conversion rate
AdWords display URL
may
25. _____________ can be a measure of advertising effectiveness.
My Client Center
ad position
cost-per-acquisition (CPA)
online marketing agency with multiple clients
26. You can create a campaign without ___________.
smart pricing
Pay-Per-Call
Daily Budget
posting it to your account.
27. Google gets access to customers' VAT numbers when advertisers enter their _________ upon account creation.
VAT registration numbers
2
Quality Score
many years
28. When the information on a site in _________________ that relates to your ad the placement of your ads occur
improves conversion rate
specific sections
overall keyword themes.
Google content network
29. Google ads can be targeted to___________________
Any location in any language worldwide
posting it to your account.
multi-point targeting
price
30. Approximately w________ of Internet users use Google as their primary search engine.
Ads Diagnostic Tool
Inactive for search
the same as before
50%
31. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.
outrank
content pages
keyword strategy
below
32. Site Exclusion is applied at ______ level
optimizing your account
Irish VAT rate
Campaign
entire AdWords account
33. Placement-targeted campaigns useful for advertisers who want to build ______________
new or unused keywords
Pay-Per-Call
higher conversions.
brand awareness.
34. You will not be able to locate your ad on Google if your ad's ________ does not include your own location.
may
location target
Best
mgnifying glass icon
35. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.
My Client Center
most relevant
customized targeting
Google content network
36. Once an ad campaign is created it should be ______________ for best results.
measurable results
different
billing address and chosen currency
monitored and continuously modified
37. The structure of an AdWords account from the top down
image ads
Account-->campaign-->ad group-->ad text-->keywords
Exact match keyword
potential traffic
38. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).
default language preference
Web address
US$2
Placement Performance
39. When a user _____________ you have included in your campaign your ads appear on Google.
searches using a keyword
Invoice Details page
Placement Performance
create a new campaign
40. The Ads Diagnostic Tool reports data for _________ only. It does not analyze your ad placement on the content network or other sites in the search network.
Google search results
report center
ZERO - 0
multi-point targeting
41. The process of creating an effective advertising campaign: 1. Create relevant keywords and ads grouped by goals 2. Test ________________ 3. Use reporting tools to measure results 4. Refine campaigns
position preference
different keywords
multiple ad copies and keyword variations
create a new campaign
42. Each AdWords campaign has its____________
switch
own daily budget.
Keyword Quality Score & CPC Bid
inactive for search
43. Advertisers who have been with AdWords for _______ should optimize their accounts.
potential traffic
increasing traffic
Web address
many years
44. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'
outstanding Balance
price
negative-match keyword
check
45. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.
create a new campaign
translate ad text
content publishers
territory-targeted
46. Keywords generated by the keyword tool have not already been ______ - and therefore will not be disapproved by AdWords Specialists.
add those variations
different keywords
2
reviewed
47. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them
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on line
183
48. The purpose of the '_________' tab: To generate additional keywords based on the content of a webpage.
exported to CSV.
Sign Up
Site-Related Keywords
display URL
49. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.
interested in your product or service
position preference
The Traffic Estimator Tool
higher conversions.
50. Google allows certain __________ or variations of words in ad tex
CampaignService
multiple keyword matching options
cmmon misspellings
automatically formats