Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The CampaignService - AdGroupService - KeywordService - and CreativeService are collectively known as _______.






2. AdWords may generate traffic _______ of your daily budget.






3. A combination of letters and/or numbers that identify your AdWords API activity.






4. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






5. Two things you should you consider when deciding whether to include pricing in your ad text: Your price ________ - Whether competitors use pricing in their ad text.






6. Advertisers on monthly invoicing must pay using these methods: ______ or wire transfer for each invoice






7. Google allows two or more of your clients to ____________ - provided they have separate accounts.






8. Updating the individual bids on 1 -000 keywords would equate to ________






9. ______________ changes are allowed to an account in Google AdWords per month






10. The Ads Diagnostic Tool _______ does not present the most comprehensive analysis available in your account.






11. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






12. Video ads are 'click-to-play -' so the first thing users will see when your ad is shown is a _____






13. The My Change History tool will display changes such as ________






14. The My Change History tool displays changes you've made to your account in the last ___________.






15. If you create more than 15 reports - the system will automatically _______ the oldest reports.






16. Three types of conversions: Lead - ______ - Page View






17. Google allows certain __________ or variations of words in ad tex






18. ____________can help you keep your Quality Score high while keeping your cost low.






19. Direct debit is ________ to all advertisers around the world.






20. Considering a ____________ is not the only method Google uses to show regionally targeted ads.

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21. Your ______________does not have to be the exact same as your destination URL.






22. The more _______ a keyword - the more potential traffic it has.






23. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






24. This report provides the best information about your contextually targeted campaign: _____________ Report






25. Advertisers who have been with AdWords for _______ should optimize their accounts.






26. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






27. This keyword type can be re-enabled using optimization techniques to increase the keyword's Quality Score






28. Google does not _______ for you when specifing other langauges.






29. ___________ is ideal for advertisers who want more control over their account.






30. To access the ______ - click on the Reports tab.






31. Three actions can you take after adding keywords to your master list: Estimate their ______ - Add them to your ad group - Download them as a .csv (spreadsheet) file.






32. US$50 - US$200 - US$350 - US$500 - represents the way Google raises ____________






33. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






34. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






35. Google _____ charge you more than your billing threshold.






36. Let's say that you have a new product that needs to be advertised in a specific location. To advertise it you _____.






37. With __________ - you can create target areas of virtually any size and shape.






38. The Report Center allows advertisers to Email reports to specified users - Download reports in _________ - View both data and graphs for selected reports






39. A __________ can affect the Quality Score of an entire ad group or campaign.






40. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.






41. When a file is shared: ________ will be marked in purple.






42. Three things that can be done to increase traffic: Add __________ - Add new or unused keywords - Raising your Maximum CPC






43. The last line of an AdWords ad is called _____






44. You will know when Google receives your bank transfer funds: You will receive a __________ and your ads will begin running.






45. Using __________ - Google raise your account billing threshold: Each time an account reaches its billing threshold within a 30-day period.






46. The daily spending limit for an AdWords campaign






47. The Keyword Tool is not useful in the creation process for a ____________






48. The most effective AdWords ad headlines ____________ to the keywords being searched.






49. An effective strategy for creating contextually targeted campaigns: Create ____________






50. Site Exclusion is applied at ______ level






Can you answer 50 questions in 15 minutes?



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