Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google allows two or more of your clients to ____________ - provided they have separate accounts.






2. It is possible to target a ____________ around your business location.






3. Considering a user's IP address is not the only method Google uses to show )______________






4. Google does not _______ for you when specifing other langauges.






5. This API Service advertisers should use to create new ads.






6. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






7. Let's say your ads stop showing every day around 2 p.m. due to the exhaustion of your daily budget. To determine your daily budget so that your ads get full exposure: View the ________ in your AdWords account.






8. The My Change History tool will display changes such as ________






9. It allows you to determine why a particular keyword may not be triggering ads to appear on Google.






10. Google determines your keyword's _______ by these factors: 1. CTR 2. Relevance of your ad text 3. Historical keyword performance






11. An example of a valid display URL






12. A campaign's language and ________ can be edited after the campaign has been created.






13. Google's tracking conversion tool costs _____






14. Google does not consider a user's _____________ when determining whether to show your ad.






15. It is important to browse ____________ and sites to help you get an idea of what sets you apart from them

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16. An advertiser should not always _______ with a positive profit margin.






17. If the keyword tool offers irrelevant variations - you should ________ as negative keywords.






18. Direct debit is ________ to all advertisers around the world.






19. It's not best to deliver key messages ____ in your video ad






20. An advertiser is selling ballet slippers. If she does not want his ad to appear when 'wedding ballet slippers' is queried - she should apply the _____________ 'wedding.'






21. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.






22. If you include _________ within the same account - they will compete with each other - and the better-performing keyword will trigger your ad.






23. If a keyword has a good CTR but is not _______ - you should you try changing: The landing page






24. A regular text ad HEADLINE has a limit of these many characters - including spaces _____






25. Google AdWords is highly effective because your ads reach users at the moment that they are _________________.






26. Three uses for the keyword tool: To find new keywords - To estimate traffic for existing keywords - To see _______ that may trigger your ads.






27. Creating ____________ allows you to create ads that most accurately promote what you're selling






28. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






29. If multiple users with different logins manage your account - you can use the _______ to see who made certain changes.






30. There are two panels in the interface. They are: _____ - Edit Panel






31. Increasing your daily budget is not a technique for _______






32. For placement-targeted campaigns - it is possible to target only ______ of a website.






33. Your ads can appear on Google only _____ you've entered valid billing information.






34. The most effective AdWords ad headlines ____________ to the keywords being searched.






35. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.






36. The _________ appears when a comment has been added.






37. A page within the site selling specially-themed Valentine's Day dark chocolates only - a ____________ for the keyword: 'Valentine's dark chocolate'






38. The last line of an AdWords ad is called _____






39. A Uniform Resource Locator (URL) is commonly known as ____






40. It can be used to perform three functions: 1 - View the expected clicks and impressions for the keyword 2 - View the expected cost per day from clicks on your ads - 3 - View average cost-per-click of the keywords that you have selected.






41. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.






42. To access the AdWords API - advertisers must have a ________ account.






43. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






44. Once an ad campaign is created it should be ______________ for best results.






45. For each invoiced payment - it is possible to view your ________ broken down by campaign.






46. Before you can create a local business ad - you must first create a __________ in the Local Business Center






47. An ad with the keyword "_____________" (in quotations) would run on this search query: 'Good cheap chocolate'.






48. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






49. Placement-targeted campaigns do not offer the ability to ________ in text ads.






50. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.