Test your basic knowledge |

Google Adwords

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The clickthrough rate (CTR) of an ad that receives 30 clicks and 1000 impressions






2. When the information on a site in _________________ that relates to your ad the placement of your ads occur






3. When selecting keywords from the Keyword Tool - look for terms that are ________ to your product/service.






4. Can be created in both keyword-targeted and placement-targeted campaigns.






5. If you are unable to _____________ - the first step you should take is to use the Ads Diagnostic Tool within your account to troubleshoot the issue.






6. Placement-targeted ads compete with _______ ads.






7. This API Web Service allows advertisers to change their daily budget






8. If you have a CPC of $2 - you pay up to _______ for a click.






9. A low clickthrough rate on content pages does not always indicate that your ads are ________






10. Three important benefits of Google AdWords: Relevant - real-time - and extensive ad distribution - ____________ - Total control of spending and ad targeting






11. In order for a placement-targeted ad to appear on a page - its cost-per-thousand impressions (CPM) bid must ______ the effective cost-per-thousand impressions (eCPM) bids of the top four keyword-targeted text ads combined






12. Your ______________does not have to be the exact same as your destination URL.






13. An AdWords Standard Edition account can house 25 Campaigns and ________ Per Campaign






14. AdWords customers with a billing address located in ______ must self-assess their VAT charges.






15. Select the broadest keywords related to your product to capture the most traffic - This is not an effective __________.






16. After adjusting the maximum CPC for a keyword - ______ to see whether the action has been successful.






17. An example of a valid display URL






18. An advertiser should test ________ landing pages.






19. The suggested maximum cost-per-click provided by Google should allow your ad to show in the top position at least ______% of the time.






20. For placement-targeted campaigns - it is possible to target only ______ of a website.






21. The daily budget does not apply to the ____________






22. The __________ an advertiser must maintain to qualify for monthly invoicing: "$1 -500 per month for at least 3 months






23. The daily spending limit for an AdWords campaign






24. Offers Ability to edit multiple accounts at any time as a benefit.






25. You will not always be _______ the maximum cost-per-click (CPC) bid you set for a keyword or ad group.






26. Ads for sites containing _____________ are not eligible to show alongside all search results on Google.






27. No __________ needed when using the broad-matched keyword matching option.






28. Exact match tends to give you fewer clicks but ________






29. ROAS is an acronym for _______.






30. Choosing setting of 10+ for _______ means your ad will not only show in positions 1-10..






31. If your ads have stopped showing as the result of a declined payment - to get them running again: _______ your primary payment information in your AdWords account.






32. Once an ad campaign is created it should be ______________ for best results.






33. European Union VAT policies state that an advertiser who does not submit a valid VAT number will be charged VAT at __________ rate.






34. Prepay and postpay options depend on your ___________________






35. Your cost-per-thousand impressions (CPM) bid is the amount you are willing to pay for _______






36. Three things are displayed in the dashboard report: Start and end date - Budget - ___________






37. This AdWords ad serving option will show your higher performing ad more often.






38. If the user doesn't specify a language preference - Google determines the _______________ by considering the Google domain (like Google.fr).






39. The AdWords API is a good substitute for ________.






40. There is no ______________ that you have to spend on Google AdWords.






41. You should choose ___________ for your AdWords campaign if you want to reach an audience in a very specific area.






42. To access the ______ - click on the Reports tab.






43. The _____________ form of the same keyword can perform very differently - and in some cases - should have different CPCs






44. Your ads can appear on Google only _____ you've entered valid billing information.






45. A combination of letters and/or numbers that identify your AdWords API activity.






46. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.






47. With AdWords CPC advertising - you _____ pay each time your ad appears on Google.






48. The _______________ allows you to automatically raise or lower your bids during certain time periods.






49. An advertiser spends US$20 for clicks on a keyword - resulting in $100 in sales. The ROI for this keyword






50. A Uniform Resource Locator (URL) is commonly known as ____