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Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
Analyzing Trends
Bounce
Search engine marketing (SEM)
S$10
2. Graphical advertising (as opposed to text ads)
Search Engine Optimization (SEO)
Zombie networks
Impression
Image (or display) ads
3. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
On every page
S$10
Click-through rate (CTR)
Search Engine Optimization (SEO)
4. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
Cookie
Click-through rate (CTR)
Content Adjacency Problem
CPM
5. The Google Analytics code should be placed ______ of the website.
On every page
Landing page
New Visitor
Cost-Per-Click (CPC)
6. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
Google Analytics
Returning Visitor
Click-through rate (CTR)
Content Adjacency Problem
7. The maximum amount of money an advertiser is willing to pay for each click on their ad.
Cost-Per-Click (CPC)
Third-Party cookies
Bounce
On every page
8. Algorithm developed by Google cofounder Larry Page to rank Web sites
Impression
PageRank
Bounce
On every page
9. A situation where ads appear alongside text the advertiser would like to avoid.
Cost-per-Action (CPA)
Cookie
Content Adjacency Problem
Zombie networks
10. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Third-Party cookies
Organic or natural search
CPM
Adwords ads (Google CPC)
11. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Click farms
Unique Visitor
100
Pay-per-click (PPC)
12. A concept where advertisers don't pay unless someone clicks on their ad.
Search Engine Optimization (SEO)
New Visitor
Time on Page
Pay-per-click (PPC)
13. Number of goals you can create for each profile within your Google Analytics account.
Impression
20
AdWords account
Internet Advertising Bureau (IAB)
14. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Direct/(none)
Affiliate Programe
Link Fraud
Bounce
15. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Click fraud
Unique Pageviews
Affiliate Programe
First-party
16. Advertisements that are targeted based on a user's query.
Pageview
Keyword Advertising
Returning Visitor
Unique Pageviews
17. Search Engine results returned and ranked according to relevance.
Organic or natural search
Count of Visits
Keyword Advertising
Content Adjacency Problem
18. Ads that run before a users arrives at a Web site's contents.
Content Adjacency Problem
Interstitials
Cost-Per-Click (CPC)
S$10
19. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
Non e-commerce goals
Cost-per-Action (CPA)
Pay-per-click (PPC)
Affiliate Programe
20. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
First-party
Goal Pages
Analyzing Trends
Organic or natural search
21. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
Google Analytics
Keyword Advertising
CPM
Image (or display) ads
22. The practice of designing - running and optimizing search engine ad campaigns.
Search engine marketing (SEM)
Unique Pageviews
First-party
Image (or display) ads
23. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Link Fraud
Count of Visits
Adwords account
Pageview
24. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.
Affiliate Programe
Goal Pages
Pageview
Click-through rate (CTR)
25. Calculated by the current page starting timestamp and the next page starting timestamp.
Click-through rate (CTR)
Time on Page
Cookie
On every page
26. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Content Adjacency Problem
Direct/(none)
Unique Pageviews
Headline section
27. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Third-Party cookies
AdWords account
Pageview
Cost-Per-Click (CPC)
28. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
Non e-commerce goals
AdWords account
Visits
Lower First Page Bid
29. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
Pay-per-click (PPC)
Direct/(none)
First-party
PageRank
30. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Interstitials
Click farms
Keyword Advertising
Time on Page
31. Each time an ad is served to a user for viewing.
100
Pageview
AdWords account
Impression
32. Most websites place their ____________ at the bottom of the page.
Content Adjacency Problem
Headline section
S$10
Google Analytics Tracking Code
33. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
PageRank
Link Fraud
Unique Pageviews
Organic or natural search
34. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Visits
Adwords account
Cost-Per-Click (CPC)
Google Analytics Tracking Code
35. Someone who's cookie file has a record of our domain at any time in it's history.
Opt-in
Image (or display) ads
Returning Visitor
Google Analytics
36. Online ads that include animation - audio - or video.
Non-Bounce Visit
Unique Pageviews
Rich media ads
Landing page
37. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Internet Advertising Bureau (IAB)
Visits
Goal Pages
Cookie
38. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Adwords ads (Google CPC)
Cost-per-Action (CPA)
100
Visits
39. Program (typically a marketing effort) that requires customer consent.
Keyword Advertising
Opt-in
Count of Visits
CPM
40. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Search engine marketing (SEM)
Adwords ads (Google CPC)
Goal Pages
Interstitials
41. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
Lower First Page Bid
Internet Advertising Bureau (IAB)
Content Adjacency Problem
Zombie networks
42. The Web site displayed when a user clicks on an advertisement.
Search Engine Optimization (SEO)
Link Fraud
Landing page
100
43. A visit of more than one page. (That is longer than the set session timeout)
Unique Visitor
Non-Bounce Visit
Cookie
Image (or display) ads
44. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
Third-Party cookies
Image (or display) ads
Pageview
Link Fraud
45. Number of conversion tracking actions that can an advertiser create in an Adwords account
100
Unique Visitor
AdWords account
Image (or display) ads
46. The process of improving a page's organic search results.
Search Engine Optimization (SEO)
Returning Visitor
On every page
PageRank
47. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Click farms
Link Fraud
Cost-per-Action (CPA)
Contextual Advertising
48. This is a person who's cookie file does not have any record of our domain. (ever)
Cookie
New Visitor
CPM
AdWords account
49. Advertising based on a Web site's content
Time on Page
Landing page
Impression
Contextual Advertising
50. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
Third-Party cookies
Cost-per-Action (CPA)
Headline section
Impression