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Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Graphical advertising (as opposed to text ads)
Analyzing Trends
Image (or display) ads
Content Adjacency Problem
Non e-commerce goals
2. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
Cost-per-Action (CPA)
Adwords account
Unique Pageviews
Direct/(none)
3. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
Content Adjacency Problem
Interstitials
Google Analytics
Unique Visitor
4. Number of conversion tracking actions that can an advertiser create in an Adwords account
Content Adjacency Problem
100
Click-through rate (CTR)
Unique Pageviews
5. The process of improving a page's organic search results.
AdWords account
Search Engine Optimization (SEO)
Time on Page
PageRank
6. The Google Analytics code should be placed ______ of the website.
Goal Pages
Keyword Advertising
Interstitials
On every page
7. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
Non e-commerce goals
20
S$10
Lower First Page Bid
8. A visit of more than one page. (That is longer than the set session timeout)
CPM
Non-Bounce Visit
Visits
Interstitials
9. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Unique Pageviews
Internet Advertising Bureau (IAB)
Keyword Advertising
Direct/(none)
10. Advertising based on a Web site's content
Pay-per-click (PPC)
Time on Page
Contextual Advertising
Non-Bounce Visit
11. Algorithm developed by Google cofounder Larry Page to rank Web sites
PageRank
Affiliate Programe
Direct/(none)
Image (or display) ads
12. A concept where advertisers don't pay unless someone clicks on their ad.
Non e-commerce goals
Rich media ads
Internet Advertising Bureau (IAB)
Pay-per-click (PPC)
13. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
Click-through rate (CTR)
Affiliate Programe
Analyzing Trends
CPM
14. If a keyword's Quality Score increases - it will likely lead to a_________.
Lower First Page Bid
Non-Bounce Visit
Contextual Advertising
Content Adjacency Problem
15. Search Engine results returned and ranked according to relevance.
Organic or natural search
S$10
Direct/(none)
CPM
16. Most websites place their ____________ at the bottom of the page.
Pageview
Click fraud
Google Analytics Tracking Code
Cost-Per-Click (CPC)
17. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
Landing page
AdWords account
Returning Visitor
Time on Page
18. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
New Visitor
Click farms
Click fraud
Headline section
19. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Impression
Visits
Third-Party cookies
Non-Bounce Visit
20. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
New Visitor
Count of Visits
Zombie networks
Search engine marketing (SEM)
21. Each time an ad is served to a user for viewing.
Count of Visits
Rich media ads
Affiliate Programe
Impression
22. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
Cost-Per-Click (CPC)
Analyzing Trends
Unique Visitor
Google Analytics
23. This is a person who's cookie file does not have any record of our domain. (ever)
Pay-per-click (PPC)
Analyzing Trends
New Visitor
Returning Visitor
24. Advertisements that are targeted based on a user's query.
Keyword Advertising
Unique Pageviews
Pageview
Rich media ads
25. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
Affiliate Programe
Rich media ads
First-party
PageRank
26. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
Google Analytics
Direct/(none)
CPM
Headline section
27. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
CPM
Bounce
Pageview
Goal Pages
28. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Google Analytics Tracking Code
20
Visits
Image (or display) ads
29. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.
Search Engine Optimization (SEO)
Lower First Page Bid
Bounce
Goal Pages
30. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Content Adjacency Problem
Visits
Click farms
Direct/(none)
31. Program (typically a marketing effort) that requires customer consent.
Time on Page
Headline section
Opt-in
Search engine marketing (SEM)
32. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Impression
Returning Visitor
Direct/(none)
Internet Advertising Bureau (IAB)
33. A situation where ads appear alongside text the advertiser would like to avoid.
Search Engine Optimization (SEO)
Content Adjacency Problem
Image (or display) ads
On every page
34. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
Adwords account
Rich media ads
Search Engine Optimization (SEO)
Affiliate Programe
35. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Lower First Page Bid
Click fraud
Adwords account
Affiliate Programe
36. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Headline section
Cost-per-Action (CPA)
Keyword Advertising
Interstitials
37. Calculated by the current page starting timestamp and the next page starting timestamp.
Time on Page
Image (or display) ads
Pay-per-click (PPC)
Interstitials
38. Online ads that include animation - audio - or video.
Adwords ads (Google CPC)
Pageview
Rich media ads
S$10
39. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Search Engine Optimization (SEO)
Interstitials
Unique Visitor
CPM
40. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Cookie
Click farms
Click fraud
Time on Page
41. The maximum amount of money an advertiser is willing to pay for each click on their ad.
Click-through rate (CTR)
Cost-Per-Click (CPC)
Landing page
Bounce
42. The Web site displayed when a user clicks on an advertisement.
AdWords account
Landing page
Count of Visits
Time on Page
43. Ads that run before a users arrives at a Web site's contents.
Third-Party cookies
On every page
Interstitials
AdWords account
44. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Landing page
Image (or display) ads
Adwords ads (Google CPC)
Cookie
45. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Goal Pages
Count of Visits
Click-through rate (CTR)
First-party
46. The practice of designing - running and optimizing search engine ad campaigns.
Content Adjacency Problem
Search engine marketing (SEM)
Pay-per-click (PPC)
Contextual Advertising
47. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
Pay-per-click (PPC)
Third-Party cookies
Non e-commerce goals
Zombie networks
48. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
Link Fraud
Click farms
Goal Pages
Adwords ads (Google CPC)
49. Someone who's cookie file has a record of our domain at any time in it's history.
100
CPM
Returning Visitor
Unique Visitor
50. Number of goals you can create for each profile within your Google Analytics account.
20
Pageview
Cost-Per-Click (CPC)
On every page