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Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Most websites place their ____________ at the bottom of the page.
Google Analytics Tracking Code
Unique Visitor
New Visitor
Click fraud
2. This is a person who's cookie file does not have any record of our domain. (ever)
On every page
Keyword Advertising
Analyzing Trends
New Visitor
3. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
Lower First Page Bid
Click farms
Non e-commerce goals
Goal Pages
4. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Internet Advertising Bureau (IAB)
Affiliate Programe
20
Cost-per-Action (CPA)
5. The Web site displayed when a user clicks on an advertisement.
Keyword Advertising
Non-Bounce Visit
Click fraud
Landing page
6. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Organic or natural search
S$10
Cost-per-Action (CPA)
Opt-in
7. Advertisements that are targeted based on a user's query.
Organic or natural search
Keyword Advertising
Cookie
Analyzing Trends
8. Program (typically a marketing effort) that requires customer consent.
First-party
Opt-in
Lower First Page Bid
Zombie networks
9. Calculated by the current page starting timestamp and the next page starting timestamp.
Time on Page
Search Engine Optimization (SEO)
Pageview
Adwords account
10. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Search engine marketing (SEM)
AdWords account
S$10
Direct/(none)
11. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
Internet Advertising Bureau (IAB)
Cost-per-Action (CPA)
PageRank
Unique Pageviews
12. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Count of Visits
Adwords account
Rich media ads
PageRank
13. Online ads that include animation - audio - or video.
Non-Bounce Visit
Impression
Internet Advertising Bureau (IAB)
Rich media ads
14. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
Click-through rate (CTR)
Click farms
Google Analytics
Time on Page
15. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Adwords ads (Google CPC)
Direct/(none)
Click fraud
Keyword Advertising
16. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
Click farms
Content Adjacency Problem
Headline section
Image (or display) ads
17. Each time an ad is served to a user for viewing.
Visits
PageRank
S$10
Impression
18. Search Engine results returned and ranked according to relevance.
Organic or natural search
Third-Party cookies
Analyzing Trends
100
19. A visit of more than one page. (That is longer than the set session timeout)
First-party
100
Non-Bounce Visit
Impression
20. The maximum amount of money an advertiser is willing to pay for each click on their ad.
Organic or natural search
Cost-Per-Click (CPC)
Lower First Page Bid
Impression
21. Number of conversion tracking actions that can an advertiser create in an Adwords account
Count of Visits
First-party
Headline section
100
22. The Google Analytics code should be placed ______ of the website.
Click farms
On every page
Opt-in
CPM
23. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
Adwords ads (Google CPC)
CPM
Visits
Cookie
24. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
Zombie networks
Opt-in
Non e-commerce goals
CPM
25. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
20
Image (or display) ads
Affiliate Programe
S$10
26. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Pageview
Adwords ads (Google CPC)
Lower First Page Bid
Visits
27. A situation where ads appear alongside text the advertiser would like to avoid.
Headline section
Interstitials
Non-Bounce Visit
Content Adjacency Problem
28. Advertising based on a Web site's content
Count of Visits
S$10
Contextual Advertising
Cost-per-Action (CPA)
29. Someone who's cookie file has a record of our domain at any time in it's history.
Unique Pageviews
20
Returning Visitor
Organic or natural search
30. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
Landing page
First-party
Click farms
Search Engine Optimization (SEO)
31. Algorithm developed by Google cofounder Larry Page to rank Web sites
Landing page
PageRank
Keyword Advertising
Cost-per-Action (CPA)
32. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
Opt-in
PageRank
Goal Pages
AdWords account
33. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Click farms
Direct/(none)
Adwords ads (Google CPC)
Google Analytics Tracking Code
34. The process of improving a page's organic search results.
Google Analytics Tracking Code
Third-Party cookies
Contextual Advertising
Search Engine Optimization (SEO)
35. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
Link Fraud
Impression
Non e-commerce goals
PageRank
36. Number of goals you can create for each profile within your Google Analytics account.
Analyzing Trends
20
Cost-Per-Click (CPC)
Google Analytics Tracking Code
37. Graphical advertising (as opposed to text ads)
AdWords account
Bounce
Keyword Advertising
Image (or display) ads
38. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
First-party
Google Analytics
Google Analytics Tracking Code
Lower First Page Bid
39. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
Click fraud
Goal Pages
Cookie
Pageview
40. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Affiliate Programe
100
Adwords account
Cost-per-Action (CPA)
41. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Headline section
Third-Party cookies
Unique Visitor
Click farms
42. The practice of designing - running and optimizing search engine ad campaigns.
Rich media ads
Search engine marketing (SEM)
Direct/(none)
Cost-per-Action (CPA)
43. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Unique Pageviews
Cost-Per-Click (CPC)
Third-Party cookies
Goal Pages
44. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Click fraud
Zombie networks
Lower First Page Bid
Cost-Per-Click (CPC)
45. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
Google Analytics Tracking Code
Click-through rate (CTR)
Analyzing Trends
Unique Visitor
46. If a keyword's Quality Score increases - it will likely lead to a_________.
Headline section
Adwords account
Lower First Page Bid
Bounce
47. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Non-Bounce Visit
Visits
Click farms
Affiliate Programe
48. A concept where advertisers don't pay unless someone clicks on their ad.
Lower First Page Bid
Pay-per-click (PPC)
Goal Pages
Non-Bounce Visit
49. Ads that run before a users arrives at a Web site's contents.
Click farms
Cost-Per-Click (CPC)
Google Analytics Tracking Code
Interstitials
50. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Search engine marketing (SEM)
Goal Pages
Bounce
20