SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Program (typically a marketing effort) that requires customer consent.
Click-through rate (CTR)
Unique Pageviews
Third-Party cookies
Opt-in
2. This is a person who's cookie file does not have any record of our domain. (ever)
Adwords ads (Google CPC)
Cookie
Non e-commerce goals
New Visitor
3. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Cost-per-Action (CPA)
Landing page
Unique Visitor
Headline section
4. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
100
Click-through rate (CTR)
S$10
Click fraud
5. The Web site displayed when a user clicks on an advertisement.
On every page
Landing page
Goal Pages
Cost-per-Action (CPA)
6. The maximum amount of money an advertiser is willing to pay for each click on their ad.
Cost-Per-Click (CPC)
Landing page
Rich media ads
Click-through rate (CTR)
7. Advertisements that are targeted based on a user's query.
Pageview
Keyword Advertising
Interstitials
Direct/(none)
8. Each time an ad is served to a user for viewing.
Impression
Third-Party cookies
Search Engine Optimization (SEO)
AdWords account
9. Number of goals you can create for each profile within your Google Analytics account.
Interstitials
CPM
Internet Advertising Bureau (IAB)
20
10. A visit of more than one page. (That is longer than the set session timeout)
Content Adjacency Problem
Unique Visitor
Rich media ads
Non-Bounce Visit
11. Advertising based on a Web site's content
Unique Pageviews
Contextual Advertising
Click farms
Interstitials
12. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Pay-per-click (PPC)
Third-Party cookies
Visits
Google Analytics Tracking Code
13. If a keyword's Quality Score increases - it will likely lead to a_________.
Lower First Page Bid
Internet Advertising Bureau (IAB)
Pageview
Google Analytics
14. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
First-party
Cookie
Analyzing Trends
Opt-in
15. Number of conversion tracking actions that can an advertiser create in an Adwords account
100
Search Engine Optimization (SEO)
Opt-in
Adwords account
16. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
Headline section
AdWords account
Image (or display) ads
Content Adjacency Problem
17. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Unique Pageviews
Content Adjacency Problem
100
Internet Advertising Bureau (IAB)
18. The Google Analytics code should be placed ______ of the website.
On every page
S$10
Unique Visitor
Non-Bounce Visit
19. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
Unique Visitor
S$10
Landing page
Interstitials
20. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
PageRank
Content Adjacency Problem
Impression
Non e-commerce goals
21. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Opt-in
Direct/(none)
Image (or display) ads
Adwords account
22. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
Affiliate Programe
Image (or display) ads
Count of Visits
Goal Pages
23. Algorithm developed by Google cofounder Larry Page to rank Web sites
Non e-commerce goals
Pay-per-click (PPC)
Zombie networks
PageRank
24. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Third-Party cookies
Adwords account
Bounce
100
25. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
Headline section
Cookie
Analyzing Trends
Search engine marketing (SEM)
26. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Adwords ads (Google CPC)
Count of Visits
S$10
Bounce
27. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
Pageview
Zombie networks
Returning Visitor
Cost-Per-Click (CPC)
28. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
Image (or display) ads
Count of Visits
Opt-in
Google Analytics
29. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
PageRank
Google Analytics Tracking Code
Adwords ads (Google CPC)
Cookie
30. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Visits
Direct/(none)
Opt-in
Pay-per-click (PPC)
31. Most websites place their ____________ at the bottom of the page.
Google Analytics Tracking Code
Click fraud
Interstitials
Google Analytics
32. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Click farms
Content Adjacency Problem
Pay-per-click (PPC)
Analyzing Trends
33. A concept where advertisers don't pay unless someone clicks on their ad.
Analyzing Trends
Pageview
Pay-per-click (PPC)
Returning Visitor
34. Someone who's cookie file has a record of our domain at any time in it's history.
Third-Party cookies
Returning Visitor
Keyword Advertising
Search Engine Optimization (SEO)
35. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
PageRank
Visits
AdWords account
Analyzing Trends
36. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
CPM
Interstitials
Non-Bounce Visit
Pay-per-click (PPC)
37. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Adwords ads (Google CPC)
Lower First Page Bid
Pageview
CPM
38. Calculated by the current page starting timestamp and the next page starting timestamp.
New Visitor
Non e-commerce goals
Goal Pages
Time on Page
39. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Zombie networks
Headline section
Click fraud
Content Adjacency Problem
40. The process of improving a page's organic search results.
Bounce
Impression
Search Engine Optimization (SEO)
First-party
41. Ads that run before a users arrives at a Web site's contents.
Zombie networks
CPM
Interstitials
Cookie
42. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
Returning Visitor
Rich media ads
PageRank
Unique Pageviews
43. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
First-party
20
Keyword Advertising
Unique Visitor
44. The practice of designing - running and optimizing search engine ad campaigns.
Search engine marketing (SEM)
Cookie
Click-through rate (CTR)
CPM
45. Search Engine results returned and ranked according to relevance.
Content Adjacency Problem
Organic or natural search
Click fraud
New Visitor
46. Graphical advertising (as opposed to text ads)
Cookie
Non e-commerce goals
Click fraud
Image (or display) ads
47. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.
Click farms
Goal Pages
Cost-per-Action (CPA)
Zombie networks
48. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Affiliate Programe
Adwords ads (Google CPC)
Cookie
Count of Visits
49. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Keyword Advertising
Click farms
Cost-per-Action (CPA)
Affiliate Programe
50. A situation where ads appear alongside text the advertiser would like to avoid.
Content Adjacency Problem
Goal Pages
Keyword Advertising
Cookie