SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
Bounce
Rich media ads
Landing page
Cookie
2. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
S$10
Landing page
Headline section
Non-Bounce Visit
3. Search Engine results returned and ranked according to relevance.
PageRank
Organic or natural search
20
Pay-per-click (PPC)
4. A concept where advertisers don't pay unless someone clicks on their ad.
Pay-per-click (PPC)
Unique Visitor
Non-Bounce Visit
Click-through rate (CTR)
5. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Click fraud
Internet Advertising Bureau (IAB)
Pageview
Impression
6. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
Unique Pageviews
Landing page
Contextual Advertising
CPM
7. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
S$10
Returning Visitor
Zombie networks
PageRank
8. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Unique Pageviews
Count of Visits
Non e-commerce goals
Lower First Page Bid
9. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Content Adjacency Problem
Lower First Page Bid
Click farms
Google Analytics
10. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
Analyzing Trends
Link Fraud
S$10
PageRank
11. Advertising based on a Web site's content
Time on Page
Contextual Advertising
Unique Visitor
Click fraud
12. If a keyword's Quality Score increases - it will likely lead to a_________.
Rich media ads
Count of Visits
Lower First Page Bid
Unique Visitor
13. The Google Analytics code should be placed ______ of the website.
Click-through rate (CTR)
Landing page
Cost-per-Action (CPA)
On every page
14. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Headline section
Third-Party cookies
Link Fraud
AdWords account
15. Calculated by the current page starting timestamp and the next page starting timestamp.
Keyword Advertising
S$10
Click farms
Time on Page
16. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
First-party
Interstitials
Internet Advertising Bureau (IAB)
Search Engine Optimization (SEO)
17. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
Time on Page
Click farms
Click fraud
Unique Pageviews
18. Algorithm developed by Google cofounder Larry Page to rank Web sites
Cookie
Internet Advertising Bureau (IAB)
PageRank
Bounce
19. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Pageview
Keyword Advertising
Unique Visitor
Content Adjacency Problem
20. Each time an ad is served to a user for viewing.
Pay-per-click (PPC)
Time on Page
Click farms
Impression
21. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
Contextual Advertising
Click-through rate (CTR)
Affiliate Programe
Adwords ads (Google CPC)
22. A visit of more than one page. (That is longer than the set session timeout)
Count of Visits
Zombie networks
Adwords ads (Google CPC)
Non-Bounce Visit
23. Online ads that include animation - audio - or video.
PageRank
Returning Visitor
Rich media ads
Click fraud
24. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Click farms
Adwords account
Organic or natural search
Click-through rate (CTR)
25. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
Bounce
Affiliate Programe
Landing page
Goal Pages
26. Ads that run before a users arrives at a Web site's contents.
Interstitials
Contextual Advertising
Time on Page
Unique Visitor
27. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
Headline section
Goal Pages
100
Non e-commerce goals
28. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Direct/(none)
Third-Party cookies
Cost-per-Action (CPA)
Image (or display) ads
29. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.
Non e-commerce goals
100
Pay-per-click (PPC)
Goal Pages
30. Number of goals you can create for each profile within your Google Analytics account.
Unique Visitor
20
Non-Bounce Visit
First-party
31. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Visits
Third-Party cookies
Opt-in
Impression
32. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Click fraud
Search engine marketing (SEM)
First-party
Adwords ads (Google CPC)
33. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
CPM
Headline section
First-party
Analyzing Trends
34. Someone who's cookie file has a record of our domain at any time in it's history.
Returning Visitor
S$10
Non e-commerce goals
Bounce
35. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Affiliate Programe
Impression
Bounce
Google Analytics
36. The maximum amount of money an advertiser is willing to pay for each click on their ad.
Goal Pages
Cost-Per-Click (CPC)
20
Pageview
37. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
Link Fraud
Direct/(none)
S$10
Non-Bounce Visit
38. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
Analyzing Trends
100
Cost-per-Action (CPA)
AdWords account
39. Program (typically a marketing effort) that requires customer consent.
Bounce
CPM
Opt-in
100
40. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Zombie networks
Direct/(none)
S$10
CPM
41. A situation where ads appear alongside text the advertiser would like to avoid.
Cost-per-Action (CPA)
Internet Advertising Bureau (IAB)
Image (or display) ads
Content Adjacency Problem
42. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
100
AdWords account
Goal Pages
Google Analytics
43. The process of improving a page's organic search results.
Non e-commerce goals
Adwords ads (Google CPC)
Cookie
Search Engine Optimization (SEO)
44. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Unique Visitor
On every page
Cost-per-Action (CPA)
Cost-Per-Click (CPC)
45. The practice of designing - running and optimizing search engine ad campaigns.
Third-Party cookies
Non-Bounce Visit
Search engine marketing (SEM)
S$10
46. Number of conversion tracking actions that can an advertiser create in an Adwords account
Goal Pages
Search Engine Optimization (SEO)
100
Third-Party cookies
47. This is a person who's cookie file does not have any record of our domain. (ever)
Visits
Count of Visits
20
New Visitor
48. Most websites place their ____________ at the bottom of the page.
Adwords account
Link Fraud
Google Analytics Tracking Code
Third-Party cookies
49. The Web site displayed when a user clicks on an advertisement.
On every page
Landing page
Zombie networks
Organic or natural search
50. Advertisements that are targeted based on a user's query.
Keyword Advertising
Interstitials
Rich media ads
Search Engine Optimization (SEO)