Test your basic knowledge |

Google Analytics And Online Advertising

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.






2. The Web site displayed when a user clicks on an advertisement.






3. The process of improving a page's organic search results.






4. Program (typically a marketing effort) that requires customer consent.






5. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.






6. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.






7. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.






8. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for






9. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.






10. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi






11. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.






12. The practice of designing - running and optimizing search engine ad campaigns.






13. Helps advertisers: improve websites and increase return on investment on marketing campaigns.






14. Given that web analytics data is never 100% accurate - This is the best use of web analytics.






15. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.






16. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.






17. Online ads that include animation - audio - or video.






18. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.






19. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark






20. Number of goals you can create for each profile within your Google Analytics account.






21. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.






22. The maximum amount of money an advertiser is willing to pay for each click on their ad.






23. Advertising based on a Web site's content






24. If a keyword's Quality Score increases - it will likely lead to a_________.






25. The Google Analytics code should be placed ______ of the website.






26. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results






27. Each time an ad is served to a user for viewing.






28. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T






29. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.






30. Search Engine results returned and ranked according to relevance.






31. Cost per thousand impressions (the M representing the roman numeral for one thousand.)






32. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)






33. A concept where advertisers don't pay unless someone clicks on their ad.






34. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.






35. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.






36. Number of conversion tracking actions that can an advertiser create in an Adwords account






37. Graphical advertising (as opposed to text ads)






38. Ads that run before a users arrives at a Web site's contents.






39. A visit of more than one page. (That is longer than the set session timeout)






40. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.






41. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.






42. Algorithm developed by Google cofounder Larry Page to rank Web sites






43. Most websites place their ____________ at the bottom of the page.






44. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.






45. Calculated by the current page starting timestamp and the next page starting timestamp.






46. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor






47. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.






48. This is a person who's cookie file does not have any record of our domain. (ever)






49. Advertisements that are targeted based on a user's query.






50. Someone who's cookie file has a record of our domain at any time in it's history.