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Google Analytics And Online Advertising

Subject : it-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.






2. Helps advertisers: improve websites and increase return on investment on marketing campaigns.






3. Advertisements that are targeted based on a user's query.






4. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.






5. The Web site displayed when a user clicks on an advertisement.






6. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark






7. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.






8. Advertising based on a Web site's content






9. This is a person who's cookie file does not have any record of our domain. (ever)






10. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.






11. The maximum amount of money an advertiser is willing to pay for each click on their ad.






12. Cost per thousand impressions (the M representing the roman numeral for one thousand.)






13. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.






14. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.






15. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.






16. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.






17. A concept where advertisers don't pay unless someone clicks on their ad.






18. Program (typically a marketing effort) that requires customer consent.






19. Number of conversion tracking actions that can an advertiser create in an Adwords account






20. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results






21. The Google Analytics code should be placed ______ of the website.






22. A situation where ads appear alongside text the advertiser would like to avoid.






23. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.






24. Each time an ad is served to a user for viewing.






25. Graphical advertising (as opposed to text ads)






26. The process of improving a page's organic search results.






27. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)






28. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.






29. Calculated by the current page starting timestamp and the next page starting timestamp.






30. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.






31. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor






32. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.






33. If a keyword's Quality Score increases - it will likely lead to a_________.






34. Number of goals you can create for each profile within your Google Analytics account.






35. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.






36. The practice of designing - running and optimizing search engine ad campaigns.






37. Algorithm developed by Google cofounder Larry Page to rank Web sites






38. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.






39. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for






40. Given that web analytics data is never 100% accurate - This is the best use of web analytics.






41. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.






42. Ads that run before a users arrives at a Web site's contents.






43. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.






44. Most websites place their ____________ at the bottom of the page.






45. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.






46. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi






47. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T






48. Someone who's cookie file has a record of our domain at any time in it's history.






49. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.






50. Search Engine results returned and ranked according to relevance.







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