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Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Interstitials
Cost-Per-Click (CPC)
S$10
Adwords ads (Google CPC)
2. Advertising based on a Web site's content
Content Adjacency Problem
Contextual Advertising
Zombie networks
Opt-in
3. The maximum amount of money an advertiser is willing to pay for each click on their ad.
Cost-Per-Click (CPC)
Headline section
Search engine marketing (SEM)
Returning Visitor
4. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
Impression
New Visitor
Organic or natural search
Link Fraud
5. Advertisements that are targeted based on a user's query.
Keyword Advertising
New Visitor
Returning Visitor
CPM
6. Calculated by the current page starting timestamp and the next page starting timestamp.
Cost-per-Action (CPA)
Time on Page
Adwords ads (Google CPC)
Returning Visitor
7. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
Cookie
Impression
Non e-commerce goals
Click farms
8. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
Returning Visitor
Internet Advertising Bureau (IAB)
On every page
Cookie
9. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Internet Advertising Bureau (IAB)
Lower First Page Bid
Cost-per-Action (CPA)
Impression
10. Search Engine results returned and ranked according to relevance.
Image (or display) ads
Organic or natural search
20
Non e-commerce goals
11. Someone who's cookie file has a record of our domain at any time in it's history.
Direct/(none)
Zombie networks
Keyword Advertising
Returning Visitor
12. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
Contextual Advertising
Impression
S$10
Cookie
13. Most websites place their ____________ at the bottom of the page.
AdWords account
Google Analytics Tracking Code
S$10
CPM
14. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
Analyzing Trends
Pay-per-click (PPC)
Time on Page
Click-through rate (CTR)
15. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
Interstitials
Goal Pages
Unique Pageviews
Internet Advertising Bureau (IAB)
16. Algorithm developed by Google cofounder Larry Page to rank Web sites
Rich media ads
Bounce
Headline section
PageRank
17. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Organic or natural search
Google Analytics
Visits
Returning Visitor
18. A concept where advertisers don't pay unless someone clicks on their ad.
Pay-per-click (PPC)
Count of Visits
Cost-Per-Click (CPC)
Visits
19. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Count of Visits
Pageview
On every page
Search Engine Optimization (SEO)
20. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
20
100
Affiliate Programe
Returning Visitor
21. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Click fraud
Analyzing Trends
Direct/(none)
Adwords ads (Google CPC)
22. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
Third-Party cookies
Google Analytics
First-party
Impression
23. The practice of designing - running and optimizing search engine ad campaigns.
New Visitor
Non e-commerce goals
Search engine marketing (SEM)
Adwords account
24. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
Content Adjacency Problem
Click-through rate (CTR)
Google Analytics
Click fraud
25. This is a person who's cookie file does not have any record of our domain. (ever)
100
Click-through rate (CTR)
New Visitor
Pay-per-click (PPC)
26. Program (typically a marketing effort) that requires customer consent.
Search engine marketing (SEM)
Analyzing Trends
Google Analytics Tracking Code
Opt-in
27. A visit of more than one page. (That is longer than the set session timeout)
Affiliate Programe
Non-Bounce Visit
Click-through rate (CTR)
Count of Visits
28. Online ads that include animation - audio - or video.
Headline section
Direct/(none)
Rich media ads
Click fraud
29. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Unique Visitor
Direct/(none)
Contextual Advertising
S$10
30. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
Non-Bounce Visit
AdWords account
Third-Party cookies
Pay-per-click (PPC)
31. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.
Bounce
Goal Pages
Keyword Advertising
S$10
32. A situation where ads appear alongside text the advertiser would like to avoid.
On every page
Interstitials
Cost-Per-Click (CPC)
Content Adjacency Problem
33. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
Click fraud
Headline section
Bounce
Visits
34. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Count of Visits
Click-through rate (CTR)
Rich media ads
Keyword Advertising
35. Number of conversion tracking actions that can an advertiser create in an Adwords account
Rich media ads
Content Adjacency Problem
100
Goal Pages
36. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Click-through rate (CTR)
Link Fraud
Unique Pageviews
Adwords account
37. The process of improving a page's organic search results.
Click farms
Search Engine Optimization (SEO)
Adwords account
Internet Advertising Bureau (IAB)
38. Number of goals you can create for each profile within your Google Analytics account.
20
Opt-in
Click-through rate (CTR)
Unique Pageviews
39. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Returning Visitor
Contextual Advertising
Internet Advertising Bureau (IAB)
Cost-per-Action (CPA)
40. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Unique Visitor
Headline section
Third-Party cookies
First-party
41. The Google Analytics code should be placed ______ of the website.
On every page
Content Adjacency Problem
Bounce
Unique Visitor
42. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
Organic or natural search
Internet Advertising Bureau (IAB)
Zombie networks
Analyzing Trends
43. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
CPM
AdWords account
100
Zombie networks
44. The Web site displayed when a user clicks on an advertisement.
Unique Pageviews
Google Analytics Tracking Code
Pageview
Landing page
45. Graphical advertising (as opposed to text ads)
Impression
Adwords ads (Google CPC)
Unique Visitor
Image (or display) ads
46. Each time an ad is served to a user for viewing.
Click farms
Affiliate Programe
Impression
Unique Pageviews
47. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Click farms
Image (or display) ads
Unique Visitor
Third-Party cookies
48. Ads that run before a users arrives at a Web site's contents.
Interstitials
Direct/(none)
100
Organic or natural search
49. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Visits
Bounce
CPM
Impression
50. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Click farms
Analyzing Trends
Impression
PageRank