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Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Search Engine results returned and ranked according to relevance.
Organic or natural search
PageRank
Bounce
Affiliate Programe
2. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Analyzing Trends
Direct/(none)
New Visitor
AdWords account
3. Graphical advertising (as opposed to text ads)
S$10
Headline section
Image (or display) ads
Internet Advertising Bureau (IAB)
4. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Keyword Advertising
Unique Pageviews
Content Adjacency Problem
Adwords account
5. Ads that run before a users arrives at a Web site's contents.
Interstitials
Goal Pages
CPM
Rich media ads
6. Advertising based on a Web site's content
Contextual Advertising
Click fraud
Unique Pageviews
Landing page
7. Algorithm developed by Google cofounder Larry Page to rank Web sites
PageRank
Search engine marketing (SEM)
Affiliate Programe
Organic or natural search
8. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Image (or display) ads
Direct/(none)
Unique Visitor
Bounce
9. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
First-party
Click-through rate (CTR)
Affiliate Programe
Click farms
10. A concept where advertisers don't pay unless someone clicks on their ad.
Internet Advertising Bureau (IAB)
Pay-per-click (PPC)
Analyzing Trends
Image (or display) ads
11. Advertisements that are targeted based on a user's query.
Adwords account
Lower First Page Bid
Search engine marketing (SEM)
Keyword Advertising
12. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
Cookie
AdWords account
Headline section
Pageview
13. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
Opt-in
Click farms
First-party
Headline section
14. Calculated by the current page starting timestamp and the next page starting timestamp.
Count of Visits
Time on Page
Adwords account
Returning Visitor
15. The practice of designing - running and optimizing search engine ad campaigns.
Search engine marketing (SEM)
Google Analytics Tracking Code
Click fraud
Third-Party cookies
16. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
New Visitor
Third-Party cookies
Google Analytics
Direct/(none)
17. The maximum amount of money an advertiser is willing to pay for each click on their ad.
S$10
Cost-Per-Click (CPC)
Goal Pages
Opt-in
18. The Web site displayed when a user clicks on an advertisement.
Unique Visitor
Landing page
Cost-per-Action (CPA)
Organic or natural search
19. The process of improving a page's organic search results.
Non-Bounce Visit
Bounce
Search Engine Optimization (SEO)
Affiliate Programe
20. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
PageRank
Third-Party cookies
Link Fraud
Google Analytics Tracking Code
21. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
Zombie networks
On every page
Click-through rate (CTR)
Cost-per-Action (CPA)
22. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Count of Visits
CPM
Content Adjacency Problem
Affiliate Programe
23. This is a person who's cookie file does not have any record of our domain. (ever)
Keyword Advertising
New Visitor
On every page
Direct/(none)
24. Most websites place their ____________ at the bottom of the page.
Google Analytics Tracking Code
Affiliate Programe
Search Engine Optimization (SEO)
New Visitor
25. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
Cost-Per-Click (CPC)
Time on Page
Google Analytics
Internet Advertising Bureau (IAB)
26. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Rich media ads
Pageview
CPM
AdWords account
27. If a keyword's Quality Score increases - it will likely lead to a_________.
Pay-per-click (PPC)
Click fraud
Lower First Page Bid
Unique Visitor
28. A situation where ads appear alongside text the advertiser would like to avoid.
Impression
Unique Visitor
Content Adjacency Problem
Adwords ads (Google CPC)
29. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Analyzing Trends
New Visitor
Visits
Lower First Page Bid
30. Number of goals you can create for each profile within your Google Analytics account.
20
Time on Page
Non e-commerce goals
Interstitials
31. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
Opt-in
Goal Pages
Affiliate Programe
Lower First Page Bid
32. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.
Search engine marketing (SEM)
Goal Pages
First-party
Google Analytics Tracking Code
33. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
PageRank
Goal Pages
Zombie networks
Analyzing Trends
34. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
Cost-per-Action (CPA)
AdWords account
Keyword Advertising
Unique Visitor
35. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Content Adjacency Problem
Click farms
Search engine marketing (SEM)
Returning Visitor
36. Each time an ad is served to a user for viewing.
Internet Advertising Bureau (IAB)
Non e-commerce goals
Impression
Pageview
37. Someone who's cookie file has a record of our domain at any time in it's history.
Rich media ads
Google Analytics
Search engine marketing (SEM)
Returning Visitor
38. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Lower First Page Bid
Affiliate Programe
Direct/(none)
Adwords ads (Google CPC)
39. Program (typically a marketing effort) that requires customer consent.
First-party
Click-through rate (CTR)
Opt-in
Google Analytics Tracking Code
40. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Cost-per-Action (CPA)
Search Engine Optimization (SEO)
Lower First Page Bid
Unique Visitor
41. Number of conversion tracking actions that can an advertiser create in an Adwords account
Pay-per-click (PPC)
100
Cost-Per-Click (CPC)
Image (or display) ads
42. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
S$10
Click-through rate (CTR)
Zombie networks
100
43. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Organic or natural search
Direct/(none)
Internet Advertising Bureau (IAB)
Rich media ads
44. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
Impression
Click-through rate (CTR)
100
Organic or natural search
45. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Interstitials
Landing page
Cost-per-Action (CPA)
Lower First Page Bid
46. Online ads that include animation - audio - or video.
Rich media ads
Impression
Time on Page
Cookie
47. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
Third-Party cookies
CPM
Organic or natural search
Image (or display) ads
48. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Opt-in
Image (or display) ads
Click fraud
Click-through rate (CTR)
49. The Google Analytics code should be placed ______ of the website.
On every page
Pay-per-click (PPC)
Pageview
Rich media ads
50. A visit of more than one page. (That is longer than the set session timeout)
Adwords ads (Google CPC)
Non-Bounce Visit
First-party
Zombie networks