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Test your basic knowledge |
Google Analytics And Online Advertising
Start Test
Study First
Subject
:
it-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.
Count of Visits
Non-Bounce Visit
Headline section
Unique Visitor
2. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.
Adwords account
Search engine marketing (SEM)
Third-Party cookies
Headline section
3. A concept where advertisers don't pay unless someone clicks on their ad.
Adwords ads (Google CPC)
Pay-per-click (PPC)
Internet Advertising Bureau (IAB)
Analyzing Trends
4. Most websites place their ____________ at the bottom of the page.
Google Analytics Tracking Code
Impression
Cost-per-Action (CPA)
Direct/(none)
5. Number of conversion tracking actions that can an advertiser create in an Adwords account
100
Pay-per-click (PPC)
New Visitor
Goal Pages
6. Advertising based on a Web site's content
Contextual Advertising
Visits
Time on Page
Landing page
7. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.
Cost-Per-Click (CPC)
Image (or display) ads
Headline section
Rich media ads
8. A situation where ads appear alongside text the advertiser would like to avoid.
Affiliate Programe
Landing page
Content Adjacency Problem
Zombie networks
9. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.
Google Analytics Tracking Code
Cost-per-Action (CPA)
Click fraud
Keyword Advertising
10. Number of goals you can create for each profile within your Google Analytics account.
Pay-per-click (PPC)
20
Cost-per-Action (CPA)
Direct/(none)
11. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results
Non e-commerce goals
Visits
Unique Visitor
Cost-per-Action (CPA)
12. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.
Affiliate Programe
Click fraud
New Visitor
Pageview
13. Program (typically a marketing effort) that requires customer consent.
100
Opt-in
Contextual Advertising
Affiliate Programe
14. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for
Bounce
Click farms
Search engine marketing (SEM)
Google Analytics Tracking Code
15. This is a person who's cookie file does not have any record of our domain. (ever)
100
Link Fraud
New Visitor
Visits
16. The Google Analytics code should be placed ______ of the website.
Click-through rate (CTR)
Cookie
Interstitials
On every page
17. Given that web analytics data is never 100% accurate - This is the best use of web analytics.
Google Analytics Tracking Code
Analyzing Trends
Cost-Per-Click (CPC)
Cost-per-Action (CPA)
18. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.
Internet Advertising Bureau (IAB)
PageRank
Keyword Advertising
100
19. Online ads that include animation - audio - or video.
PageRank
Keyword Advertising
Rich media ads
First-party
20. Graphical advertising (as opposed to text ads)
Unique Pageviews
Image (or display) ads
Click-through rate (CTR)
Zombie networks
21. A visit of more than one page. (That is longer than the set session timeout)
Search Engine Optimization (SEO)
Non-Bounce Visit
AdWords account
Content Adjacency Problem
22. The maximum amount of money an advertiser is willing to pay for each click on their ad.
CPM
Image (or display) ads
Keyword Advertising
Cost-Per-Click (CPC)
23. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor
Impression
Adwords ads (Google CPC)
Visits
20
24. Search Engine results returned and ranked according to relevance.
Organic or natural search
Interstitials
Count of Visits
On every page
25. Algorithm developed by Google cofounder Larry Page to rank Web sites
Count of Visits
Pageview
PageRank
Link Fraud
26. The Web site displayed when a user clicks on an advertisement.
Google Analytics Tracking Code
First-party
Cost-Per-Click (CPC)
Landing page
27. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.
Affiliate Programe
Google Analytics Tracking Code
Click farms
Time on Page
28. Also called 'spamdexing' or 'link farming.' The process of creating a series of bogus Websites - all linking back to the pages one is trying to promote.
Unique Pageviews
CPM
Link Fraud
Impression
29. Helps advertisers: improve websites and increase return on investment on marketing campaigns.
Google Analytics
Goal Pages
Non e-commerce goals
Interstitials
30. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.
CPM
Adwords ads (Google CPC)
Google Analytics
Unique Pageviews
31. Sometimes called 'clickbots' or 'bot nets -' these are horders of surreptitiously infiltrated computers - linked and controlled remotely. This technique is used to perpetrate click fraud - as well as variety of other computer security crimes.
Unique Visitor
Rich media ads
Zombie networks
Google Analytics Tracking Code
32. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T
AdWords account
Link Fraud
Zombie networks
Interstitials
33. Cost per thousand impressions (the M representing the roman numeral for one thousand.)
Click fraud
Direct/(none)
CPM
First-party
34. Calculated by the current page starting timestamp and the next page starting timestamp.
Third-Party cookies
Image (or display) ads
Headline section
Time on Page
35. Advertisements that are targeted based on a user's query.
Google Analytics
Keyword Advertising
Google Analytics Tracking Code
New Visitor
36. Someone who's cookie file has a record of our domain at any time in it's history.
Analyzing Trends
Google Analytics
Returning Visitor
S$10
37. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.
S$10
Direct/(none)
PageRank
Keyword Advertising
38. Each time an ad is served to a user for viewing.
Opt-in
Internet Advertising Bureau (IAB)
Impression
Contextual Advertising
39. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.
Cookie
Adwords account
Opt-in
Click-through rate (CTR)
40. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)
Cost-Per-Click (CPC)
Pageview
Goal Pages
Contextual Advertising
41. Ads that run before a users arrives at a Web site's contents.
Affiliate Programe
Interstitials
Returning Visitor
Bounce
42. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.
Adwords account
Affiliate Programe
Click-through rate (CTR)
Non e-commerce goals
43. The practice of designing - running and optimizing search engine ad campaigns.
Search engine marketing (SEM)
S$10
Pageview
Keyword Advertising
44. During a given time period - this is a visit who's cookie file does not have our domain registered. A count of the number of times our domain is accessed by an IP who's cookie file does not have a record of our domain during that time period.
Organic or natural search
AdWords account
Keyword Advertising
Unique Visitor
45. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.
Non-Bounce Visit
Affiliate Programe
Visits
Google Analytics
46. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi
First-party
S$10
Direct/(none)
Search Engine Optimization (SEO)
47. Sometimes called 'tracking cookies' - and are served by ad networks or other customer profiling firms. Tracking cookies are used to identify users and record behavior across multiple web sites.
Third-Party cookies
Keyword Advertising
Direct/(none)
Analyzing Trends
48. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.
Google Analytics Tracking Code
Cost-per-Action (CPA)
20
Visits
49. If a keyword's Quality Score increases - it will likely lead to a_________.
Lower First Page Bid
Click fraud
Pageview
20
50. These types of visitors would be reported as coming from '_____': 1. Visitors who typed you site's URL directly into their browser 2. Visitors who came to your site via a bookmark
Adwords ads (Google CPC)
Non-Bounce Visit
Direct/(none)
Visits