Test your basic knowledge |

Hospitality And Tourism Marketing

Subject : hospitality
Instructions:
  • Answer 40 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The seller mass produces - mass distributes - and mass promotes one product to all buyers -it should lead to the lowest costs and prices and create the largest potential market






2. Maintain completely unique identities for a company's brands -ex- Yum Brands: Taco Bell - Piza Hut - etc.






3. The seller produces two or more products/services that have different features - style - quality - and size -consumers have different tastes that vary over time






4. Design the message -select communication channels -select the message source -measure communication results






5. Brand individual menu items by restaurant -ex-McDonalds- BigMac - Sea World- Shamu






6. Is the process of developing competitive positioning for the product and an appropriate marketing mix - Develop positioning for target segments - Develop a marketing mix for each segment






7. Undifferentiated marketing- bifuricated marketing -differentiated marketing- concentrated marketing






8. The amount of money charged for a good/service -the only marketing mix element that produces revenue -charging too much chases away potential custmers - charging too little cuts revenue






9. Set objectives based on information about the target market - positioning - and marketing mix -classification by AIMS (informative - persuasive - reminder)






10. Idea generation - idea screening - concept development and testing - marketing strategy development - business analysis - product development - market testing - & commercialization






11. Message Decisions -Execution Styles -Message (headline - humor - spokesperson - etc.)

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


12. Is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes - identify base for segmenting - develop segment profiles






13. The seller identifies market segments - select on or more - and develops products and services tailored to each selected segment -markets in industrialized nations are increasingly fragmented






14. Divides buyers into groups based on social class - lifestyle - and personality characteristics






15. Use ingredient manufactors brands on menu -ex- Jack Daniels Sauce






16. Consists of dividing the market into groups based on demographic variables such as age - gender - family life cycle - income - occupation - education - religion - race - and nationality






17. Problem awareness -information search -alternative evaluation -purchase decision -postpurchase evaluation






18. Product bundle pricing -price-adjustment strategies (volume discounts) -non-use of yield management -last-minute pricing -discriminatory pricing (Victoria's Secret & Beverly Hills) -supply & demand driven approach






19. Measurable-segments can be measured -accessible-segments can be reached and served -substantial-segments are profitable to serve -actionable-effective programs can attract segments






20. Introduction - growth - maturity - decline or -concept development - expansion - maturity - concept development/replacement - expansion - maturity time






21. Survival -current profit maximization -market-share leadership -brand equity growth -product-quality leadership -marketing mix strategy -costs -organizational considerations






22. New-product pricing -existing-product pricing -psychlogical pricing -promotional pricing






23. Put the 'family name' on different brands -ex-coke - cherry - coke






24. Awareness -interest -desire -action






25. Prestige pricing -market-skimming pricing (high price for new product) -market penetration pricing (low price for new prodcut)






26. Price-quality relationship -reference prices -rounding -length of the field






27. Advertising -sales promotion -personal selling -public relations -direct marketing






28. Pricing decisions -market & demand -consumer perceptions of price & value -analyzing the price- demand relationship -price elasticity of demand -factors affecting price sensitivity






29. Calls for diving the market into different geographic units - such as nations - states - regions - counties - cities - or neighborhoods






30. Operates two noncompetitive brand in the same premises -Dunkin Donuts & Baskin Robbins






31. Cost-based pricing -value-based pricing -competition-based pricing -break-even analysis & target market profit pricing






32. Temporary pricing of products below list price and sometimes below cost - value pricing - price sensitivity measurements






33. Type of product and market -push vs. pull strategy -buyer readiness state -product life-cycle stage






34. Locate several brands in a freestanding unit -ex- PF Changs & Cheesecake






35. Divides buyers into groups based on their knowledge - attitude - use - or response to a product






36. Value -uniqueness -believable -benefits






37. Core product-lodging -facilitating product-front office - kitchen - parking -supporting product-reservations - frequency club -augmented product-custmer participation - interactions - physical environment - accessibility






38. Operates a hotel property under two or more brand names -same company divides 500 rooms into 300 and 200 different levels and prices






39. Is the process of evaluating each segment's attractiveness and selecting one or more of the market segments - develop measures of segment attractiveness - select target segments






40. Specific product attributes (price - product - feature) -needs products fill or benefits product offer -certain classes of users -against an existing competitors -repositioning