Test your basic knowledge |

Hospitality And Tourism Marketing

Subject : hospitality
Instructions:
  • Answer 40 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Consists of dividing the market into groups based on demographic variables such as age - gender - family life cycle - income - occupation - education - religion - race - and nationality






2. Temporary pricing of products below list price and sometimes below cost - value pricing - price sensitivity measurements






3. Advertising -sales promotion -personal selling -public relations -direct marketing






4. New-product pricing -existing-product pricing -psychlogical pricing -promotional pricing






5. Problem awareness -information search -alternative evaluation -purchase decision -postpurchase evaluation






6. Operates a hotel property under two or more brand names -same company divides 500 rooms into 300 and 200 different levels and prices






7. Is the process of evaluating each segment's attractiveness and selecting one or more of the market segments - develop measures of segment attractiveness - select target segments






8. Divides buyers into groups based on social class - lifestyle - and personality characteristics






9. Undifferentiated marketing- bifuricated marketing -differentiated marketing- concentrated marketing






10. Cost-based pricing -value-based pricing -competition-based pricing -break-even analysis & target market profit pricing






11. Set objectives based on information about the target market - positioning - and marketing mix -classification by AIMS (informative - persuasive - reminder)






12. Is the process of developing competitive positioning for the product and an appropriate marketing mix - Develop positioning for target segments - Develop a marketing mix for each segment






13. Pricing decisions -market & demand -consumer perceptions of price & value -analyzing the price- demand relationship -price elasticity of demand -factors affecting price sensitivity






14. Awareness -interest -desire -action






15. The amount of money charged for a good/service -the only marketing mix element that produces revenue -charging too much chases away potential custmers - charging too little cuts revenue






16. The seller identifies market segments - select on or more - and develops products and services tailored to each selected segment -markets in industrialized nations are increasingly fragmented






17. The seller produces two or more products/services that have different features - style - quality - and size -consumers have different tastes that vary over time






18. Put the 'family name' on different brands -ex-coke - cherry - coke






19. Design the message -select communication channels -select the message source -measure communication results






20. Specific product attributes (price - product - feature) -needs products fill or benefits product offer -certain classes of users -against an existing competitors -repositioning






21. Operates two noncompetitive brand in the same premises -Dunkin Donuts & Baskin Robbins






22. Survival -current profit maximization -market-share leadership -brand equity growth -product-quality leadership -marketing mix strategy -costs -organizational considerations






23. Measurable-segments can be measured -accessible-segments can be reached and served -substantial-segments are profitable to serve -actionable-effective programs can attract segments






24. The seller mass produces - mass distributes - and mass promotes one product to all buyers -it should lead to the lowest costs and prices and create the largest potential market






25. Core product-lodging -facilitating product-front office - kitchen - parking -supporting product-reservations - frequency club -augmented product-custmer participation - interactions - physical environment - accessibility






26. Product bundle pricing -price-adjustment strategies (volume discounts) -non-use of yield management -last-minute pricing -discriminatory pricing (Victoria's Secret & Beverly Hills) -supply & demand driven approach






27. Maintain completely unique identities for a company's brands -ex- Yum Brands: Taco Bell - Piza Hut - etc.






28. Brand individual menu items by restaurant -ex-McDonalds- BigMac - Sea World- Shamu






29. Use ingredient manufactors brands on menu -ex- Jack Daniels Sauce






30. Type of product and market -push vs. pull strategy -buyer readiness state -product life-cycle stage






31. Locate several brands in a freestanding unit -ex- PF Changs & Cheesecake






32. Idea generation - idea screening - concept development and testing - marketing strategy development - business analysis - product development - market testing - & commercialization






33. Price-quality relationship -reference prices -rounding -length of the field






34. Introduction - growth - maturity - decline or -concept development - expansion - maturity - concept development/replacement - expansion - maturity time






35. Value -uniqueness -believable -benefits






36. Divides buyers into groups based on their knowledge - attitude - use - or response to a product






37. Is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes - identify base for segmenting - develop segment profiles






38. Message Decisions -Execution Styles -Message (headline - humor - spokesperson - etc.)


39. Calls for diving the market into different geographic units - such as nations - states - regions - counties - cities - or neighborhoods






40. Prestige pricing -market-skimming pricing (high price for new product) -market penetration pricing (low price for new prodcut)