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Test your basic knowledge |
Hospitality And Tourism Marketing
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 40 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Introduction - growth - maturity - decline or -concept development - expansion - maturity - concept development/replacement - expansion - maturity time
Promotional Mix Factors
Individual Brands
Market Targeting
Product Life Cycle
2. Set objectives based on information about the target market - positioning - and marketing mix -classification by AIMS (informative - persuasive - reminder)
Target Market
Objective Setting
Umbrella Brands & Subbranding
Selecting market segments
3. The seller mass produces - mass distributes - and mass promotes one product to all buyers -it should lead to the lowest costs and prices and create the largest potential market
Informative - Persuasive - Reminder Message
Geographic Segmentation
Family Brands & Line Extensions
Mass Market
4. Divides buyers into groups based on their knowledge - attitude - use - or response to a product
Market Positioning
Behavior Segmentation
Market Targeting
Demographic Segmenation
5. Put the 'family name' on different brands -ex-coke - cherry - coke
Informative - Persuasive - Reminder Message
Family Brands & Line Extensions
Target Market
AIDA
6. Use ingredient manufactors brands on menu -ex- Jack Daniels Sauce
New Product Development
Market Targeting
Ingredient Branding
USP- Unique Selling Proposition
7. Design the message -select communication channels -select the message source -measure communication results
Multiple Branding
Umbrella Brands & Subbranding
The Communication Process
Product Life Cycle
8. Specific product attributes (price - product - feature) -needs products fill or benefits product offer -certain classes of users -against an existing competitors -repositioning
Price
Positioning Strategies
Behavior Segmentation
Media Type's Decisions
9. The seller produces two or more products/services that have different features - style - quality - and size -consumers have different tastes that vary over time
Target Market
Demographic Segmenation
Product-Variety Market
Promotional Mix Factors
10. Pricing decisions -market & demand -consumer perceptions of price & value -analyzing the price- demand relationship -price elasticity of demand -factors affecting price sensitivity
Marketing Objectives- External Factors
Requirements for effective segmentation
The Communication Process
Four Product Levels
11. Core product-lodging -facilitating product-front office - kitchen - parking -supporting product-reservations - frequency club -augmented product-custmer participation - interactions - physical environment - accessibility
Market Positioning
Psychological Pricing
Four Product Levels
Individual Brands
12. Operates a hotel property under two or more brand names -same company divides 500 rooms into 300 and 200 different levels and prices
AIDA
Multiple Branding
Existing-Product Pricing
Family Brands & Line Extensions
13. Idea generation - idea screening - concept development and testing - marketing strategy development - business analysis - product development - market testing - & commercialization
Selecting market segments
New Product Development
Psychographic Segmentation
Umbrella Brands & Subbranding
14. Brand individual menu items by restaurant -ex-McDonalds- BigMac - Sea World- Shamu
New Product Development
Umbrella Brands & Subbranding
Market Targeting
Promotional Pricing
15. The seller identifies market segments - select on or more - and develops products and services tailored to each selected segment -markets in industrialized nations are increasingly fragmented
Target Market
Four Product Levels
Price
Marketing Objectives- External Factors
16. Advertising -sales promotion -personal selling -public relations -direct marketing
Psychographic Segmentation
Promotional Mix 5 tools
Market Targeting
Target Market
17. Undifferentiated marketing- bifuricated marketing -differentiated marketing- concentrated marketing
Selecting market segments
New Product Development
Promotional Mix 5 tools
Psychological Pricing
18. Divides buyers into groups based on social class - lifestyle - and personality characteristics
Psychographic Segmentation
Cobranding
Marketing Objectives- Internal Factors
Pricing Strategies
19. Type of product and market -push vs. pull strategy -buyer readiness state -product life-cycle stage
Informative - Persuasive - Reminder Message
Promotional Mix 5 tools
Promotional Mix Factors
Four Product Levels
20. Locate several brands in a freestanding unit -ex- PF Changs & Cheesecake
Market Positioning
Promotional Mix Factors
Pricing Strategies
Brand Bundling
21. Calls for diving the market into different geographic units - such as nations - states - regions - counties - cities - or neighborhoods
Geographic Segmentation
Multiple Branding
Existing-Product Pricing
Price
22. Operates two noncompetitive brand in the same premises -Dunkin Donuts & Baskin Robbins
Target Market
USP- Unique Selling Proposition
Cobranding
Product Life Cycle
23. Problem awareness -information search -alternative evaluation -purchase decision -postpurchase evaluation
Informative - Persuasive - Reminder Message
Promotional Mix 5 tools
Psychographic Segmentation
Geographic Segmentation
24. Maintain completely unique identities for a company's brands -ex- Yum Brands: Taco Bell - Piza Hut - etc.
Product-Variety Market
Objective Setting
Individual Brands
Informative - Persuasive - Reminder Message
25. Is the process of evaluating each segment's attractiveness and selecting one or more of the market segments - develop measures of segment attractiveness - select target segments
Market Targeting
Umbrella Brands & Subbranding
Psychographic Segmentation
Market Segmentation
26. New-product pricing -existing-product pricing -psychlogical pricing -promotional pricing
Brand Bundling
Pricing Strategies
Geographic Segmentation
Promotional Pricing
27. Value -uniqueness -believable -benefits
Psychological Pricing
USP- Unique Selling Proposition
Psychographic Segmentation
Pricing Strategies
28. Survival -current profit maximization -market-share leadership -brand equity growth -product-quality leadership -marketing mix strategy -costs -organizational considerations
Promotional Mix Factors
Individual Brands
Marketing Objectives- Internal Factors
Pricing Strategies
29. Awareness -interest -desire -action
Family Brands & Line Extensions
Promotional Mix Factors
AIDA
Existing-Product Pricing
30. Is the process of developing competitive positioning for the product and an appropriate marketing mix - Develop positioning for target segments - Develop a marketing mix for each segment
Mass Market
Existing-Product Pricing
Brand Bundling
Market Positioning
31. Product bundle pricing -price-adjustment strategies (volume discounts) -non-use of yield management -last-minute pricing -discriminatory pricing (Victoria's Secret & Beverly Hills) -supply & demand driven approach
Multiple Branding
Existing-Product Pricing
Individual Brands
General Pricing Approaches
32. Cost-based pricing -value-based pricing -competition-based pricing -break-even analysis & target market profit pricing
Behavior Segmentation
Target Market
General Pricing Approaches
Umbrella Brands & Subbranding
33. Measurable-segments can be measured -accessible-segments can be reached and served -substantial-segments are profitable to serve -actionable-effective programs can attract segments
Requirements for effective segmentation
Multiple Branding
Promotional Pricing
Market Targeting
34. Temporary pricing of products below list price and sometimes below cost - value pricing - price sensitivity measurements
Price
Market Targeting
Promotional Pricing
Existing-Product Pricing
35. Price-quality relationship -reference prices -rounding -length of the field
Market Positioning
Promotional Mix Factors
Multiple Branding
Psychological Pricing
36. Is the process of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes - identify base for segmenting - develop segment profiles
Market Segmentation
Geographic Segmentation
Promotional Pricing
Market Targeting
37. Consists of dividing the market into groups based on demographic variables such as age - gender - family life cycle - income - occupation - education - religion - race - and nationality
Objective Setting
Demographic Segmenation
New Product Development
Psychographic Segmentation
38. Message Decisions -Execution Styles -Message (headline - humor - spokesperson - etc.)
39. Prestige pricing -market-skimming pricing (high price for new product) -market penetration pricing (low price for new prodcut)
New-Product Pricing
Behavior Segmentation
Price
Multiple Branding
40. The amount of money charged for a good/service -the only marketing mix element that produces revenue -charging too much chases away potential custmers - charging too little cuts revenue
Objective Setting
Family Brands & Line Extensions
Marketing Objectives- External Factors
Price