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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A fee or payment based on a percentage of products sold
Inspirational Appeal
Expert Power
commission
geographics
2. An agent who does not work directly for a travel provider but sells his or her products for a fee
demand
Pulling Rank
feature
intermediary
3. The process of getting the product to the consumer
distribution
back of the house (lodging)
intermediary
certification
4. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
institutional advertising
guest satisfaction
customer loyalty
buisness-to-buisness selling
5. Authority granted to a position within the hierarchy of an organization
Position Power
Power Tactics
Excessively centralized organization
channel of distribution
6. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
full-service restaurant
globalization
career plan
demographics
7. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
incentive
aesthetic pollution
commission
back of the house
8. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
aesthetic pollution
direct mail
Emotive
buisness-to-buisness selling
9. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
commercial recreation
behavioristics
economic multiplier
Barriers to Delegation
10. Any advertising message sent directly to prospective customers via the mail
direct mail
compensation
Authority Commensurate with Responsibility
destination
11. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
Reward Power
intangibility
hospitality-specific traits
12. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
Power
follow-up
Empowering Others
Reflective
13. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
consolidator
commission
guest or uniformed services
indirect channel
14. A resort property in a specefic location with a concentration of recources or facilities
Expert Power
destination marketing
destination resort
Organizational Power
15. Offering rewards or favors to achieve the desired behavior.
intangibility
goal
Bargaining
demographics
16. A research method whereby a researcher observes the results of changing one or more marketing variables
experimental method
intermediary
Coercive Power
economic multiplier
17. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
exemplary guest service
entrepreneur
hospitality-specific traits
Reasoning
18. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
Bargaining
cross-selling
customer loyalty
elasticity of demand
19. The eventual desired outcome
goal
Upward Appeal
advertising
buying signals
20. The path a product takes using intermediaries between the producer and consumer
guest satisfaction
compensation
indirect channel
concierge
21. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Reward Power
pprenticeship
commission
Delegation
22. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
commission
commercial site
franchise
demographics
23. Goods or services that aid the use of the core product
geographics
customer loyalty
facilitating products
Empowering Others
24. Emotive - Directive - Reflective - Supportive
Power and Communication Styles
Supportive
buisness-to-buisness selling
indirect channel
25. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Power Tactics
Decentralized Organization
hospitality-specific traits
institutional advertising
26. Involving the other person in decisions that directly relate to the desired behavior
bed-and-breakfasts (B&Bs)
cross-selling
front of the house (lodging)
Consultation
27. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
direct mail
facilitating products
charter tour
channel of distribution
28. Personal characteristics admired by others
Referent Power
compensation
Excessively centralized organization
Delegation
29. Enlisting an individual's peers to support the need for the desired behavior.
commercial recreation
Enhancing Power through Alliances
Peer pressure
ecotourism
30. Verbal or nonverbal signs of a customer's readiness to buy
Bargaining
buying signals
globalization
Inspirational Appeal
31. The final stop of a journey - or the goal for travelers
destination
Personal Power
buying signals
Enhancing Power through Alliances
32. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
follow-up
changeability
AIDA model
full-service restaurant
33. A written statement of career goals and the necessary steps to acheive them
career plan
Reasoning
core product
Enhancing Power through Alliances
34. The increasing integration of the world economy
globalization
front of the house (lodging)
Empowering Others
changeability
35. The area in a lodging facility that guests view - such as the lobby
demographics
Peer pressure
front of the house (lodging)
commission
36. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Emotive
Reflective
incentive
elasticity of demand
37. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
Personal Power
dependables
ethics
geographics
38. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
experimental method
consolidator
globalization
ethics
39. The granting of authority or power to front-line personnel for handling and solving guests' problems
indirect channel
empowerment
destination marketing
demand
40. A local or regional event with national or possible international appeal that occurs once or annually
commercial recreation
hallmark event
Enhancing Power through Alliances
Reward Power
41. A single- or multi-day exhibition held at a convention or civic center arena.
consumer show
Authority Commensurate with Responsibility
globalization
franchise
42. A type of buisness that has more thatn one location with the same name under the same ownership
chain
diversity
e-tail
demographics
43. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
convention and visitors bureau (CVB)
channel of distribution
Empowerment
customized tour
44. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
ecotourism
Coercive Power
Position Power
Authority Commensurate with Responsibility
45. Winning approval through praise or flattery
feature
Personal Power
Ingratiating Appeal
concierge
46. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
institutional advertising
customized tour
concierge
Enhancing Power through Alliances
47. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
bed-and-breakfasts (B&Bs)
aesthetic pollution
dependables
hub-and-spoke system
48. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Peer pressure
convention and visitors bureau (CVB)
Amtrak
demand
49. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
destination marketing
institutional advertising
Consultation
indirect channel
50. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
chain
Supportive
hallmark event
consumer show