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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small unique inns that offer a full breakfast with a night's stay
Expert Power
disposable income
bed-and-breakfasts (B&Bs)
consumer show
2. An agent who does not work directly for a travel provider but sells his or her products for a fee
experimental method
dependables
intermediary
front of the house
3. A single- or multi-day exhibition held at a convention or civic center arena.
certification
institutional advertising
consumer show
Referent Power
4. The path a product takes without the help of any intermediaries between the producer and consumer
Empowerment
customer loyalty
direct channel
Peer pressure
5. Pricing products by calculating all costs and expenses and adding desired profit
cost-plus pricing
Personal Power
dependables
customized tour
6. A basic - physical - or extended attribute of a product or purchase
Amtrak
feature
hallmark event
demand
7. A research method whereby a researcher observes the results of changing one or more marketing variables
average daily rate (ADR)
experimental method
commission
Reflective
8. A state of being abstract - as are things that cannot be touched
intangibility
Coercive Power
distribution
Empowering Others
9. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
Position Power
job application
Organizational Power
consolidator
10. Any recreational activity for which a guest pays a fee
Emotive
commercial recreation
informational interveiw
bed-and-breakfasts (B&Bs)
11. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
e-tail
back of the house (lodging)
charter tour
ethics
12. A resort property in a specefic location with a concentration of recources or facilities
ecotourism
destination resort
distribution
buying signals
13. Advertising with a goal of developing goodwill or a positive image
demographics
feature
facilitating products
institutional advertising
14. Verbal or nonverbal signs of a customer's readiness to buy
intermediary
Emotive
consumer show
buying signals
15. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
Bargaining
customized tour
Consultation
Excessively centralized organization
16. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
geographics
facilitating products
customer loyalty
empowerment
17. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Reflective
convention and visitors bureau (CVB)
consolidator
AIDA model
18. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
convention and visitors bureau (CVB)
entry-level
channel of distribution
19. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Directive
indirect channel
demographics
Amtrak
20. The eventual desired outcome
Ingratiating Appeal
business travel
goal
cost-plus pricing
21. The process of getting the product to the consumer
incentive
Authority Commensurate with Responsibility
distribution
informational interveiw
22. The sale of goods or services to the customer by means of the Internet.
dependables
cross-selling
frequent-flyer program
e-tail
23. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
direct channel
advertising
destination marketing
Consultation
24. Specialized knowledge or skill
informational interveiw
Enhancing Power through Alliances
Expert Power
Authority Commensurate with Responsibility
25. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
certification
demographics
empowerment
guest or uniformed services
26. Offering rewards or favors to achieve the desired behavior.
Excessively centralized organization
demographics
Bargaining
Reflective
27. Personal characteristics admired by others
Authority Commensurate with Responsibility
Referent Power
feature
entrepreneur
28. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
geographics
back of the house
Reasoning
29. Ability to punish
Reward Power
Coercive Power
hallmark event
e-tail
30. A type of buisness that has more thatn one location with the same name under the same ownership
e-tail
chain
Supportive
direct channel
31. Position - Reward - Coercive
charter tour
diversity
Organizational Power
demand
32. The variation of consumer demand due to a change in price
elasticity of demand
Referent Power
Emotive
Reward Power
33. A local or regional event with national or possible international appeal that occurs once or annually
Peer pressure
hallmark event
Power
institutional advertising
34. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
Referent Power
Authority Commensurate with Responsibility
Enhancing Power through Alliances
full-service restaurant
35. A condition of being subject to change or alteration
concierge
commission
Centralized Organizations
changeability
36. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
customized tour
Position Power
hub-and-spoke system
franchise
37. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
demand
pprenticeship
incentive
follow-up
38. A positive feeling or reaction customers have when a buisness or product meets their needs
customer satisfaction
pprenticeship
globalization
cost-plus pricing
39. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
geographics
frequent-flyer program
Amtrak
Authority Commensurate with Responsibility
40. Authority granted to a position within the hierarchy of an organization
Directive
Position Power
channel of distribution
destination
41. The path a product takes using intermediaries between the producer and consumer
Enhancing Power through Alliances
consumer show
e-tail
indirect channel
42. Athletic activities and competitions for athletes who do not get paid.
frequent-flyer program
amateur sports
elasticity of demand
Consultation
43. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
intangibility
hub-and-spoke system
Reasoning
certification
44. A feature advantage of a product
benefit
business travel
destination resort
commission
45. Travel for the sole purpose of conducting and individuals or companys buisness
follow-up
commercial site
business travel
Referent Power
46. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
Personal Power
AIDA model
aesthetic pollution
channel of distribution
47. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Delegation
back of the house
behavioristics
job application
48. The increasing integration of the world economy
channel of distribution
elasticity of demand
globalization
destination marketing
49. Using the authority of position power to order the desired behavior
Expert Power
Pulling Rank
exemplary guest service
amateur sports
50. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
infrastructure
destination
demand