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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
diversity
full-service restaurant
experimental method
2. The increasing integration of the world economy
commercial site
diversity
concierge
globalization
3. A local or regional event with national or possible international appeal that occurs once or annually
hallmark event
ethics
back of the house (lodging)
Delegation
4. Enlisting an individual's peers to support the need for the desired behavior.
cost-plus pricing
buisness-to-buisness selling
Upward Appeal
Peer pressure
5. The process of getting the product to the consumer
experimental method
distribution
Directive
customer loyalty
6. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
Pulling Rank
guest service agent (GSA)
bed-and-breakfasts (B&Bs)
Delegation
7. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
commission
consolidator
feature
destination marketing
8. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
career plan
destination marketing
Inspirational Appeal
Amtrak
9. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
hospitality-specific traits
Enhancing Power through Alliances
charter tour
changeability
10. The area in a lodging facility where support services take place which guests usually do not view
hallmark event
back of the house (lodging)
Peer pressure
core product
11. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
guest satisfaction
Reward Power
Empowering Others
Inspirational Appeal
12. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
Pulling Rank
certification
customer loyalty
front of the house (lodging)
13. Goods or services that aid the use of the core product
informational interveiw
Bargaining
customer loyalty
facilitating products
14. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Directive
consumer show
destination marketing
competitive advantage
15. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Power Tactics
Emotive
Empowerment
commercial site
16. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
experimental method
front of the house (lodging)
institutional advertising
AIDA model
17. Winning approval through praise or flattery
chain
channel of distribution
customer loyalty
Ingratiating Appeal
18. Athletic activities and competitions for athletes who do not get paid.
economic multiplier
Organizational Power
destination resort
amateur sports
19. A condition of being subject to change or alteration
Power
ethics
Barriers to Delegation
changeability
20. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
Supportive
franchise
dependables
institutional advertising
21. Statistics about where people live.
geographics
hospitality-specific traits
demand
Reward Power
22. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
Directive
incentive
competitive advantage
buisness-to-buisness selling
23. Authority granted to a position within the hierarchy of an organization
Position Power
hospitality-specific traits
disposable income
destination
24. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
guest or uniformed services
Upward Appeal
back of the house
franchise
25. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
chain
customized tour
goal
buisness-to-buisness selling
26. The path a product takes using intermediaries between the producer and consumer
hub-and-spoke system
indirect channel
Reflective
Coercive Power
27. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Power Tactics
Excessively centralized organization
Supportive
facilitating products
28. A written statement of career goals and the necessary steps to acheive them
dependables
hospitality-specific traits
career plan
geographics
29. The path a travel product takes from producer to the consumer - or traveler
pprenticeship
channel of distribution
Enhancing Power through Alliances
Power Tactics
30. A state of being abstract - as are things that cannot be touched
Excessively centralized organization
intangibility
Inspirational Appeal
hub-and-spoke system
31. The method of selling the customer additional related products tied to one name
globalization
Centralized Organizations
cross-selling
aesthetic pollution
32. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
Referent Power
commission
core product
full-service restaurant
33. The area in a hospitality establisment that guests view - such as the entrance and dining room
Inspirational Appeal
diversity
full-service restaurant
front of the house
34. The variation of consumer demand due to a change in price
elasticity of demand
Reflective
Power
direct mail
35. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
Inspirational Appeal
frequent-flyer program
Decentralized Organization
Peer pressure
36. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
commercial site
destination
customized tour
diversity
37. Generally characterized by multiple levels of management and managers who must manage large numbers of people
commission
Centralized Organizations
cost-plus pricing
Excessively centralized organization
38. The main product that the customer is buying
goal
disposable income
cost-plus pricing
core product
39. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
feature
full-service restaurant
follow-up
institutional advertising
40. A rate based on total sales for the day divided by the total number of sold rooms.
direct channel
geographics
e-tail
average daily rate (ADR)
41. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
informational interveiw
intermediary
frequent-flyer program
Amtrak
42. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
Authority Commensurate with Responsibility
commercial site
entry-level
dependables
43. Document that job seekers fill out to help employers screen applicants.
Reward Power
job application
buying signals
cost-plus pricing
44. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
exemplary guest service
Ingratiating Appeal
Empowering Others
Empowerment
45. Emotive - Directive - Reflective - Supportive
Power and Communication Styles
entrepreneur
Enhancing Power through Alliances
hallmark event
46. The eventual desired outcome
back of the house
goal
business travel
dependables
47. A type of buisness that has more thatn one location with the same name under the same ownership
guest satisfaction
chain
Reflective
buisness-to-buisness selling
48. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
Power Tactics
channel of distribution
back of the house
commercial site
49. Position - Reward - Coercive
Power and Communication Styles
concierge
Empowerment
Organizational Power
50. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
facilitating products
experimental method
Bargaining
Directive