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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A form of payment that may include wages - benefits - and/ or incentives in return work.
changeability
dependables
compensation
entrepreneur
2. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
ecotourism
Bargaining
Reflective
commercial recreation
3. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
experimental method
Organizational Power
destination
advertising
4. A feature advantage of a product
benefit
intangibility
ecotourism
Upward Appeal
5. Expert - Referent
Reward Power
job application
commercial recreation
Personal Power
6. The amount or quanity of goods and services that consumers are willing to buy at various prices
Ingratiating Appeal
demand
Authority Commensurate with Responsibility
indirect channel
7. A condition of being subject to change or alteration
Organizational Power
hallmark event
Ingratiating Appeal
changeability
8. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
goal
convention and visitors bureau (CVB)
guest satisfaction
guest service agent (GSA)
9. Involving the other person in decisions that directly relate to the desired behavior
Consultation
Peer pressure
customer loyalty
front of the house
10. A research method whereby a researcher observes the results of changing one or more marketing variables
Decentralized Organization
Personal Power
experimental method
chain
11. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
Directive
job application
destination marketing
e-tail
12. The type of selling whereby one buisness sells goods or services to another buisness
Reasoning
entry-level
buisness-to-buisness selling
career plan
13. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
bed-and-breakfasts (B&Bs)
convention and visitors bureau (CVB)
e-tail
incentive
14. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
ethics
buying signals
Authority Commensurate with Responsibility
guest or uniformed services
15. The increasing integration of the world economy
customer loyalty
career plan
direct mail
globalization
16. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
Authority Commensurate with Responsibility
Inspirational Appeal
AIDA model
amateur sports
17. Advertising with a goal of developing goodwill or a positive image
institutional advertising
infrastructure
Barriers to Delegation
consumer show
18. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
Centralized Organizations
entry-level
Consultation
ethics
19. The area in a hospitality establisment that guests view - such as the entrance and dining room
back of the house (lodging)
distribution
hub-and-spoke system
front of the house
20. The area in a lodging facility where support services take place which guests usually do not view
intangibility
Reflective
e-tail
back of the house (lodging)
21. The area in a lodging facility that guests view - such as the lobby
channel of distribution
front of the house (lodging)
Reward Power
pprenticeship
22. A basic - physical - or extended attribute of a product or purchase
Referent Power
feature
bed-and-breakfasts (B&Bs)
cross-selling
23. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
frequent-flyer program
Amtrak
hallmark event
buisness-to-buisness selling
24. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
ecotourism
demographics
destination
entry-level
25. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
institutional advertising
informational interveiw
facilitating products
job application
26. A rate based on total sales for the day divided by the total number of sold rooms.
average daily rate (ADR)
Power and Communication Styles
e-tail
consumer show
27. Verbal or nonverbal signs of a customer's readiness to buy
frequent-flyer program
channel of distribution
buying signals
Bargaining
28. The money left from a person's gross income after taking out taxes
disposable income
bed-and-breakfasts (B&Bs)
Peer pressure
career plan
29. A fee or payment based on a percentage of products sold
commission
commercial recreation
hospitality-specific traits
direct channel
30. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
demographics
entrepreneur
commercial site
Empowerment
31. Statistics about where people live.
amateur sports
geographics
advertising
feature
32. Authority to provide rewards
Reward Power
advertising
goal
concierge
33. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
customer loyalty
Position Power
exemplary guest service
feature
34. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
AIDA model
dependables
Delegation
destination marketing
35. A resort property in a specefic location with a concentration of recources or facilities
guest satisfaction
destination resort
certification
hallmark event
36. Personal characteristics admired by others
economic multiplier
core product
Peer pressure
Referent Power
37. The position of an employee at the beggening level of a particular career
Centralized Organizations
entry-level
Upward Appeal
geographics
38. Goods or services that aid the use of the core product
Empowering Others
facilitating products
commercial recreation
Decentralized Organization
39. The granting of authority or power to front-line personnel for handling and solving guests' problems
entry-level
empowerment
benefit
Peer pressure
40. Enlisting an individual's peers to support the need for the desired behavior.
aesthetic pollution
Authority Commensurate with Responsibility
ethics
Peer pressure
41. The path a product takes using intermediaries between the producer and consumer
infrastructure
advertising
indirect channel
goal
42. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
Supportive
customer satisfaction
guest service agent (GSA)
full-service restaurant
43. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
commercial site
channel of distribution
competitive advantage
Empowerment
44. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
franchise
buisness-to-buisness selling
facilitating products
intangibility
45. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
amateur sports
customized tour
Authority Commensurate with Responsibility
geographics
46. The variation of consumer demand due to a change in price
average daily rate (ADR)
Ingratiating Appeal
business travel
elasticity of demand
47. Influencing behavior by presenting facts and appealing to logic.
Reasoning
globalization
Reflective
Delegation
48. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Referent Power
concierge
competitive advantage
Delegation
49. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Power
Centralized Organizations
Authority Commensurate with Responsibility
Referent Power
50. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
intermediary
pprenticeship
indirect channel
Empowerment