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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
incentive
compensation
customized tour
intermediary
2. A positive feeling or reaction customers have when a buisness or product meets their needs
customer satisfaction
buisness-to-buisness selling
direct mail
Upward Appeal
3. The path a product takes without the help of any intermediaries between the producer and consumer
pprenticeship
direct channel
Delegation
amateur sports
4. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
ecotourism
destination resort
Upward Appeal
Power and Communication Styles
5. The main product that the customer is buying
core product
Authority Commensurate with Responsibility
behavioristics
destination resort
6. A fee or payment based on a percentage of products sold
commission
channel of distribution
commercial recreation
Empowering Others
7. A state of being abstract - as are things that cannot be touched
intangibility
changeability
feature
Decentralized Organization
8. Authority to provide rewards
business travel
Inspirational Appeal
hospitality-specific traits
Reward Power
9. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Directive
demand
guest or uniformed services
Amtrak
10. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
commercial recreation
Emotive
dependables
charter tour
11. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
concierge
elasticity of demand
cross-selling
Delegation
12. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
Amtrak
destination marketing
informational interveiw
demographics
13. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
entry-level
cross-selling
front of the house (lodging)
destination marketing
14. Personal characteristics admired by others
demand
incentive
commission
Referent Power
15. An agent who does not work directly for a travel provider but sells his or her products for a fee
job application
Position Power
intermediary
customer satisfaction
16. Influencing behavior by presenting facts and appealing to logic.
hallmark event
Consultation
back of the house (lodging)
Reasoning
17. A local or regional event with national or possible international appeal that occurs once or annually
Consultation
hallmark event
intangibility
diversity
18. A condition of being subject to change or alteration
changeability
empowerment
back of the house (lodging)
experimental method
19. The variation of consumer demand due to a change in price
Ingratiating Appeal
Personal Power
elasticity of demand
Enhancing Power through Alliances
20. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
benefit
dependables
commercial site
21. Any advertising message sent directly to prospective customers via the mail
Authority Commensurate with Responsibility
direct mail
bed-and-breakfasts (B&Bs)
business travel
22. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
distribution
direct mail
hospitality-specific traits
dependables
23. A resort property in a specefic location with a concentration of recources or facilities
indirect channel
Expert Power
destination resort
globalization
24. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
Excessively centralized organization
Supportive
destination marketing
guest satisfaction
25. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
Expert Power
experimental method
incentive
behavioristics
26. Emotive - Directive - Reflective - Supportive
destination resort
Power and Communication Styles
intangibility
Authority Commensurate with Responsibility
27. A feature advantage of a product
demographics
aesthetic pollution
benefit
follow-up
28. Winning approval through praise or flattery
Power Tactics
empowerment
Ingratiating Appeal
amateur sports
29. The increasing integration of the world economy
back of the house (lodging)
globalization
certification
business travel
30. Generally characterized by multiple levels of management and managers who must manage large numbers of people
Reflective
Excessively centralized organization
charter tour
back of the house
31. The process of getting the product to the consumer
distribution
feature
certification
commercial site
32. Any recreational activity for which a guest pays a fee
Power and Communication Styles
commercial recreation
convention and visitors bureau (CVB)
customer loyalty
33. Small unique inns that offer a full breakfast with a night's stay
infrastructure
bed-and-breakfasts (B&Bs)
Empowering Others
direct mail
34. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
Pulling Rank
buying signals
Directive
Supportive
35. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
behavioristics
Ingratiating Appeal
destination marketing
Barriers to Delegation
36. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
follow-up
facilitating products
customer satisfaction
Supportive
37. Enlisting an individual's peers to support the need for the desired behavior.
e-tail
convention and visitors bureau (CVB)
Peer pressure
destination resort
38. A research method whereby a researcher observes the results of changing one or more marketing variables
facilitating products
frequent-flyer program
experimental method
exemplary guest service
39. Consistent hospitality service that exceeds guest expectations.
exemplary guest service
customized tour
concierge
Empowerment
40. Document that job seekers fill out to help employers screen applicants.
disposable income
job application
guest service agent (GSA)
entrepreneur
41. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
Power Tactics
entrepreneur
customer loyalty
42. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
concierge
Empowering Others
exemplary guest service
franchise
43. A person who organizes - manages - and takes the risk of owning and operating a buisness
entrepreneur
cost-plus pricing
indirect channel
entry-level
44. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Coercive Power
globalization
Emotive
Reward Power
45. The method of selling the customer additional related products tied to one name
follow-up
cross-selling
infrastructure
Personal Power
46. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
destination
Reflective
pprenticeship
commercial recreation
47. The area in a lodging facility where support services take place which guests usually do not view
hospitality-specific traits
career plan
compensation
back of the house (lodging)
48. The area in a hospitality establisment that guests view - such as the entrance and dining room
Emotive
cross-selling
intermediary
front of the house
49. Position - Reward - Coercive
Organizational Power
ecotourism
back of the house (lodging)
core product
50. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
Bargaining
cost-plus pricing
AIDA model
front of the house (lodging)