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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
Organizational Power
follow-up
consumer show
convention and visitors bureau (CVB)
2. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
geographics
franchise
Coercive Power
Enhancing Power through Alliances
3. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
Power and Communication Styles
customer loyalty
channel of distribution
pprenticeship
4. The path a product takes using intermediaries between the producer and consumer
business travel
demographics
indirect channel
dependables
5. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
Pulling Rank
front of the house
charter tour
hub-and-spoke system
6. Authority to provide rewards
institutional advertising
Reward Power
customer satisfaction
chain
7. Expert - Referent
entry-level
infrastructure
Personal Power
indirect channel
8. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
AIDA model
certification
charter tour
Organizational Power
9. Advertising with a goal of developing goodwill or a positive image
cross-selling
institutional advertising
exemplary guest service
dependables
10. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
Referent Power
franchise
informational interveiw
ethics
11. Enlisting an individual's peers to support the need for the desired behavior.
Reasoning
commercial site
disposable income
Peer pressure
12. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
institutional advertising
Reward Power
Emotive
demographics
13. The type of selling whereby one buisness sells goods or services to another buisness
behavioristics
geographics
concierge
buisness-to-buisness selling
14. Verbal or nonverbal signs of a customer's readiness to buy
buying signals
informational interveiw
demand
commercial recreation
15. Involving the other person in decisions that directly relate to the desired behavior
Inspirational Appeal
Reward Power
Consultation
Organizational Power
16. Travel for the sole purpose of conducting and individuals or companys buisness
business travel
commercial site
front of the house (lodging)
aesthetic pollution
17. Influencing behavior by presenting facts and appealing to logic.
destination resort
Reasoning
consumer show
Power and Communication Styles
18. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
charter tour
convention and visitors bureau (CVB)
entry-level
demand
19. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
Expert Power
demographics
hospitality-specific traits
buying signals
20. Any advertising message sent directly to prospective customers via the mail
Decentralized Organization
direct mail
buying signals
Consultation
21. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
Delegation
front of the house
commercial recreation
22. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
commercial recreation
elasticity of demand
channel of distribution
Amtrak
23. The area in a hospitality establisment that guests view - such as the entrance and dining room
hub-and-spoke system
commercial site
geographics
front of the house
24. Offering rewards or favors to achieve the desired behavior.
back of the house
Peer pressure
Bargaining
indirect channel
25. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
back of the house (lodging)
intermediary
commercial site
Empowerment
26. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
business travel
commission
Pulling Rank
commercial site
27. The eventual desired outcome
cross-selling
goal
demand
Power and Communication Styles
28. The main product that the customer is buying
informational interveiw
Empowerment
core product
Empowering Others
29. Ability to punish
Coercive Power
Empowering Others
intangibility
business travel
30. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
economic multiplier
Power
compensation
Decentralized Organization
31. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
Organizational Power
full-service restaurant
hub-and-spoke system
Power and Communication Styles
32. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
frequent-flyer program
charter tour
guest or uniformed services
cross-selling
33. A written statement of career goals and the necessary steps to acheive them
pprenticeship
entry-level
career plan
dependables
34. Statistics about where people live.
geographics
diversity
indirect channel
destination
35. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
back of the house
economic multiplier
business travel
Expert Power
36. The process of getting the product to the consumer
infrastructure
channel of distribution
customer satisfaction
distribution
37. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
destination
Upward Appeal
destination marketing
customer loyalty
38. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
back of the house
bed-and-breakfasts (B&Bs)
intangibility
customized tour
39. Generating enthusiasm and commitment by appealing to the other's values or emotions
Inspirational Appeal
consolidator
Reward Power
Supportive
40. An agent who does not work directly for a travel provider but sells his or her products for a fee
hallmark event
intermediary
entrepreneur
concierge
41. The variation of consumer demand due to a change in price
incentive
Power Tactics
Consultation
elasticity of demand
42. The path a travel product takes from producer to the consumer - or traveler
channel of distribution
infrastructure
Reward Power
Consultation
43. Position - Reward - Coercive
bed-and-breakfasts (B&Bs)
Supportive
Organizational Power
Excessively centralized organization
44. A person who organizes - manages - and takes the risk of owning and operating a buisness
amateur sports
Bargaining
charter tour
entrepreneur
45. The final stop of a journey - or the goal for travelers
empowerment
destination marketing
destination
Expert Power
46. Winning approval through praise or flattery
Inspirational Appeal
channel of distribution
exemplary guest service
Ingratiating Appeal
47. A condition of being subject to change or alteration
changeability
Centralized Organizations
institutional advertising
full-service restaurant
48. Ethnic variety as well as socioeconomic and gender variety in a group or society
competitive advantage
Power Tactics
diversity
Bargaining
49. Ability to influence the behavior of others
Power
Amtrak
Supportive
entrepreneur
50. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
informational interveiw
Expert Power
changeability
aesthetic pollution