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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Verbal or nonverbal signs of a customer's readiness to buy
geographics
disposable income
commercial site
buying signals
2. Using the authority of position power to order the desired behavior
Delegation
Pulling Rank
aesthetic pollution
guest service agent (GSA)
3. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
destination marketing
geographics
hub-and-spoke system
Enhancing Power through Alliances
4. The path a product takes using intermediaries between the producer and consumer
destination resort
indirect channel
Centralized Organizations
geographics
5. A positive feeling or reaction customers have when a buisness or product meets their needs
core product
guest satisfaction
customer satisfaction
aesthetic pollution
6. A basic - physical - or extended attribute of a product or purchase
feature
behavioristics
cross-selling
channel of distribution
7. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
geographics
back of the house (lodging)
distribution
franchise
8. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
dependables
Inspirational Appeal
institutional advertising
guest service agent (GSA)
9. Document that job seekers fill out to help employers screen applicants.
benefit
job application
Decentralized Organization
guest or uniformed services
10. The path a travel product takes from producer to the consumer - or traveler
channel of distribution
Bargaining
Expert Power
convention and visitors bureau (CVB)
11. The increasing integration of the world economy
Centralized Organizations
exemplary guest service
Excessively centralized organization
globalization
12. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Reflective
Emotive
advertising
intermediary
13. The process of getting the product to the consumer
entry-level
distribution
e-tail
entrepreneur
14. Involving the other person in decisions that directly relate to the desired behavior
Consultation
Directive
commercial site
Barriers to Delegation
15. Advertising with a goal of developing goodwill or a positive image
Emotive
direct mail
institutional advertising
Ingratiating Appeal
16. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
hospitality-specific traits
Decentralized Organization
incentive
bed-and-breakfasts (B&Bs)
17. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
concierge
Coercive Power
goal
Reflective
18. The position of an employee at the beggening level of a particular career
certification
dependables
entry-level
Reward Power
19. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
amateur sports
incentive
front of the house
Supportive
20. Pricing products by calculating all costs and expenses and adding desired profit
cost-plus pricing
direct mail
back of the house
intangibility
21. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
front of the house
advertising
dependables
destination
22. A local or regional event with national or possible international appeal that occurs once or annually
experimental method
hallmark event
buying signals
destination marketing
23. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
hub-and-spoke system
Referent Power
full-service restaurant
exemplary guest service
24. The final stop of a journey - or the goal for travelers
cost-plus pricing
hospitality-specific traits
destination
Emotive
25. Authority to provide rewards
chain
Reward Power
Directive
front of the house
26. Any recreational activity for which a guest pays a fee
commercial recreation
Reasoning
destination resort
destination
27. A research method whereby a researcher observes the results of changing one or more marketing variables
Reward Power
experimental method
full-service restaurant
guest or uniformed services
28. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
guest satisfaction
compensation
dependables
customer loyalty
29. The area in a lodging facility where support services take place which guests usually do not view
back of the house (lodging)
compensation
core product
Barriers to Delegation
30. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
destination resort
ethics
ecotourism
guest service agent (GSA)
31. The main product that the customer is buying
elasticity of demand
core product
Organizational Power
Amtrak
32. Ability to influence the behavior of others
Power
direct mail
Power and Communication Styles
front of the house (lodging)
33. The sale of goods or services to the customer by means of the Internet.
incentive
e-tail
dependables
compensation
34. A single- or multi-day exhibition held at a convention or civic center arena.
intangibility
consumer show
concierge
goal
35. Generating enthusiasm and commitment by appealing to the other's values or emotions
Inspirational Appeal
intermediary
commercial site
Directive
36. The area in a lodging facility that guests view - such as the lobby
experimental method
Empowering Others
Reflective
front of the house (lodging)
37. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
destination marketing
Pulling Rank
channel of distribution
Empowerment
38. A written statement of career goals and the necessary steps to acheive them
career plan
hub-and-spoke system
consolidator
Consultation
39. A form of payment that may include wages - benefits - and/ or incentives in return work.
channel of distribution
buying signals
compensation
exemplary guest service
40. Athletic activities and competitions for athletes who do not get paid.
amateur sports
cross-selling
demand
Bargaining
41. The amount or quanity of goods and services that consumers are willing to buy at various prices
advertising
Upward Appeal
customer satisfaction
demand
42. Consistent hospitality service that exceeds guest expectations.
buisness-to-buisness selling
exemplary guest service
consumer show
Power and Communication Styles
43. A person who organizes - manages - and takes the risk of owning and operating a buisness
business travel
Supportive
entrepreneur
average daily rate (ADR)
44. A fee or payment based on a percentage of products sold
ecotourism
facilitating products
Excessively centralized organization
commission
45. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
Ingratiating Appeal
buisness-to-buisness selling
follow-up
Personal Power
46. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
demographics
Authority Commensurate with Responsibility
benefit
exemplary guest service
47. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Upward Appeal
changeability
destination resort
concierge
48. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
economic multiplier
Coercive Power
convention and visitors bureau (CVB)
front of the house
49. Expert - Referent
buying signals
Personal Power
Coercive Power
follow-up
50. The path a product takes without the help of any intermediaries between the producer and consumer
direct channel
Supportive
institutional advertising
e-tail