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Test your basic knowledge |
Hospitality Management
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
infrastructure
indirect channel
destination resort
pprenticeship
2. A basic - physical - or extended attribute of a product or purchase
e-tail
compensation
feature
customer satisfaction
3. The sale of goods or services to the customer by means of the Internet.
hallmark event
e-tail
Directive
demand
4. Generally characterized by multiple levels of management and managers who must manage large numbers of people
certification
distribution
Excessively centralized organization
destination marketing
5. The money left from a person's gross income after taking out taxes
behavioristics
direct mail
disposable income
buisness-to-buisness selling
6. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
amateur sports
Emotive
pprenticeship
demographics
7. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
Organizational Power
certification
Reasoning
hospitality-specific traits
8. A research method whereby a researcher observes the results of changing one or more marketing variables
experimental method
competitive advantage
Pulling Rank
channel of distribution
9. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
guest or uniformed services
Consultation
Enhancing Power through Alliances
guest satisfaction
10. A type of buisness that has more thatn one location with the same name under the same ownership
behavioristics
Directive
chain
Emotive
11. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
demand
customer loyalty
globalization
entry-level
12. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
back of the house
Decentralized Organization
Reflective
Amtrak
13. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
entry-level
Decentralized Organization
back of the house
hallmark event
14. Any recreational activity for which a guest pays a fee
commercial recreation
commission
consolidator
guest service agent (GSA)
15. The path a product takes without the help of any intermediaries between the producer and consumer
disposable income
experimental method
direct channel
Supportive
16. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
infrastructure
Authority Commensurate with Responsibility
distribution
follow-up
17. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
advertising
Reasoning
back of the house
Supportive
18. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
aesthetic pollution
pprenticeship
commercial site
ecotourism
19. Advertising with a goal of developing goodwill or a positive image
consolidator
destination
institutional advertising
infrastructure
20. Involving the other person in decisions that directly relate to the desired behavior
distribution
Consultation
hallmark event
guest or uniformed services
21. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Centralized Organizations
Referent Power
consumer show
Delegation
22. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
disposable income
Delegation
franchise
convention and visitors bureau (CVB)
23. Travel for the sole purpose of conducting and individuals or companys buisness
Centralized Organizations
charter tour
destination
business travel
24. Ability to punish
Coercive Power
entry-level
buying signals
disposable income
25. A positive feeling or reaction customers have when a buisness or product meets their needs
commission
Enhancing Power through Alliances
Peer pressure
customer satisfaction
26. A feature advantage of a product
core product
demand
convention and visitors bureau (CVB)
benefit
27. Expert - Referent
direct mail
channel of distribution
business travel
Personal Power
28. The path a travel product takes from producer to the consumer - or traveler
Enhancing Power through Alliances
globalization
consumer show
channel of distribution
29. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
Expert Power
incentive
convention and visitors bureau (CVB)
back of the house
30. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
charter tour
destination resort
commercial site
customized tour
31. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
Pulling Rank
distribution
destination resort
economic multiplier
32. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Authority Commensurate with Responsibility
feature
commercial site
job application
33. Any advertising message sent directly to prospective customers via the mail
front of the house
Inspirational Appeal
direct mail
economic multiplier
34. Athletic activities and competitions for athletes who do not get paid.
charter tour
changeability
Directive
amateur sports
35. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Power Tactics
franchise
competitive advantage
direct channel
36. The granting of authority or power to front-line personnel for handling and solving guests' problems
consolidator
Barriers to Delegation
empowerment
frequent-flyer program
37. A rate based on total sales for the day divided by the total number of sold rooms.
average daily rate (ADR)
commercial recreation
Directive
direct mail
38. Generating enthusiasm and commitment by appealing to the other's values or emotions
Inspirational Appeal
franchise
demand
incentive
39. The increasing integration of the world economy
globalization
Pulling Rank
Amtrak
feature
40. Pricing products by calculating all costs and expenses and adding desired profit
customer satisfaction
pprenticeship
Inspirational Appeal
cost-plus pricing
41. Verbal or nonverbal signs of a customer's readiness to buy
ethics
diversity
buying signals
bed-and-breakfasts (B&Bs)
42. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
Excessively centralized organization
destination marketing
Delegation
direct channel
43. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
Directive
guest service agent (GSA)
full-service restaurant
e-tail
44. The main product that the customer is buying
core product
career plan
certification
guest satisfaction
45. Enlisting an individual's peers to support the need for the desired behavior.
Peer pressure
Power and Communication Styles
elasticity of demand
Centralized Organizations
46. The type of selling whereby one buisness sells goods or services to another buisness
Expert Power
buisness-to-buisness selling
Pulling Rank
frequent-flyer program
47. A written statement of career goals and the necessary steps to acheive them
Empowerment
career plan
hallmark event
hub-and-spoke system
48. The method of selling the customer additional related products tied to one name
advertising
Bargaining
pprenticeship
cross-selling
49. The process of getting the product to the consumer
AIDA model
institutional advertising
concierge
distribution
50. The area in a lodging facility that guests view - such as the lobby
intangibility
aesthetic pollution
front of the house
front of the house (lodging)
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