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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A rate based on total sales for the day divided by the total number of sold rooms.
advertising
average daily rate (ADR)
core product
amateur sports
2. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
business travel
average daily rate (ADR)
charter tour
commission
3. Involving the other person in decisions that directly relate to the desired behavior
goal
Consultation
buying signals
entry-level
4. A written statement of career goals and the necessary steps to acheive them
consumer show
Power Tactics
career plan
Amtrak
5. The main product that the customer is buying
Supportive
informational interveiw
core product
Excessively centralized organization
6. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
compensation
core product
Consultation
7. The type of selling whereby one buisness sells goods or services to another buisness
ecotourism
certification
buisness-to-buisness selling
back of the house
8. Position - Reward - Coercive
Supportive
customer satisfaction
Organizational Power
AIDA model
9. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
customized tour
geographics
direct mail
concierge
10. Enlisting an individual's peers to support the need for the desired behavior.
Peer pressure
AIDA model
Authority Commensurate with Responsibility
feature
11. The granting of authority or power to front-line personnel for handling and solving guests' problems
back of the house
empowerment
destination marketing
convention and visitors bureau (CVB)
12. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
incentive
advertising
destination
Referent Power
13. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
Personal Power
bed-and-breakfasts (B&Bs)
ecotourism
distribution
14. The method of selling the customer additional related products tied to one name
pprenticeship
direct channel
cross-selling
aesthetic pollution
15. Small unique inns that offer a full breakfast with a night's stay
Consultation
advertising
bed-and-breakfasts (B&Bs)
Pulling Rank
16. Generating enthusiasm and commitment by appealing to the other's values or emotions
Reasoning
destination
average daily rate (ADR)
Inspirational Appeal
17. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
ethics
Power
Power and Communication Styles
18. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
Centralized Organizations
feature
distribution
informational interveiw
19. The final stop of a journey - or the goal for travelers
destination
geographics
Position Power
charter tour
20. Advertising with a goal of developing goodwill or a positive image
institutional advertising
commercial site
Ingratiating Appeal
Consultation
21. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Centralized Organizations
globalization
Power Tactics
Upward Appeal
22. Personal characteristics admired by others
amateur sports
Referent Power
buying signals
Empowering Others
23. A type of buisness that has more thatn one location with the same name under the same ownership
chain
Amtrak
geographics
Delegation
24. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
charter tour
behavioristics
entry-level
convention and visitors bureau (CVB)
25. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
hospitality-specific traits
franchise
Supportive
convention and visitors bureau (CVB)
26. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
competitive advantage
intangibility
Authority Commensurate with Responsibility
benefit
27. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
amateur sports
customer loyalty
Power
follow-up
28. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
economic multiplier
customer loyalty
incentive
charter tour
29. Using the authority of position power to order the desired behavior
commercial site
Pulling Rank
Consultation
Authority Commensurate with Responsibility
30. The process of getting the product to the consumer
Enhancing Power through Alliances
distribution
core product
ethics
31. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
aesthetic pollution
certification
Peer pressure
geographics
32. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
changeability
Empowerment
guest or uniformed services
Empowering Others
33. Referring to others with greater position power and authority who support the desired behavior.
buisness-to-buisness selling
Pulling Rank
Upward Appeal
Empowering Others
34. A basic - physical - or extended attribute of a product or purchase
exemplary guest service
feature
cost-plus pricing
intermediary
35. A form of payment that may include wages - benefits - and/ or incentives in return work.
Personal Power
compensation
Emotive
Excessively centralized organization
36. Offering rewards or favors to achieve the desired behavior.
Emotive
demand
Bargaining
career plan
37. Any advertising message sent directly to prospective customers via the mail
Emotive
direct mail
convention and visitors bureau (CVB)
benefit
38. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
infrastructure
dependables
e-tail
front of the house
39. The eventual desired outcome
Inspirational Appeal
goal
intermediary
direct channel
40. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
hospitality-specific traits
infrastructure
business travel
destination
41. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
Empowering Others
full-service restaurant
aesthetic pollution
consolidator
42. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
Decentralized Organization
destination
Personal Power
bed-and-breakfasts (B&Bs)
43. The path a product takes without the help of any intermediaries between the producer and consumer
Personal Power
consolidator
direct channel
commercial recreation
44. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
Enhancing Power through Alliances
pprenticeship
career plan
Reasoning
45. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
ecotourism
Empowerment
Directive
destination marketing
46. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
compensation
Organizational Power
Bargaining
47. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Organizational Power
Barriers to Delegation
Centralized Organizations
Expert Power
48. The position of an employee at the beggening level of a particular career
goal
entry-level
geographics
e-tail
49. The area in a hospitality establisment that guests view - such as the entrance and dining room
franchise
customer satisfaction
front of the house
elasticity of demand
50. A program in which an airline offers free travel - upgrades - and discounts to program members
globalization
certification
frequent-flyer program
diversity