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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
ecotourism
convention and visitors bureau (CVB)
ethics
intangibility
2. The area in a lodging facility that guests view - such as the lobby
Centralized Organizations
feature
front of the house (lodging)
intermediary
3. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
behavioristics
follow-up
Supportive
channel of distribution
4. Offering rewards or favors to achieve the desired behavior.
Bargaining
Excessively centralized organization
demographics
frequent-flyer program
5. Expert - Referent
customer satisfaction
Personal Power
diversity
Reward Power
6. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
experimental method
Empowerment
channel of distribution
Barriers to Delegation
7. An agent who does not work directly for a travel provider but sells his or her products for a fee
franchise
Decentralized Organization
intermediary
Bargaining
8. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
consolidator
Amtrak
commercial recreation
9. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
hospitality-specific traits
franchise
competitive advantage
e-tail
10. The sale of goods or services to the customer by means of the Internet.
commercial site
e-tail
Personal Power
front of the house (lodging)
11. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
facilitating products
indirect channel
entrepreneur
follow-up
12. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
hallmark event
competitive advantage
commercial site
full-service restaurant
13. A program in which an airline offers free travel - upgrades - and discounts to program members
Barriers to Delegation
entry-level
Upward Appeal
frequent-flyer program
14. Referring to others with greater position power and authority who support the desired behavior.
Emotive
Upward Appeal
career plan
compensation
15. The position of an employee at the beggening level of a particular career
channel of distribution
entry-level
guest service agent (GSA)
Expert Power
16. Generating enthusiasm and commitment by appealing to the other's values or emotions
e-tail
Supportive
Inspirational Appeal
cross-selling
17. A local or regional event with national or possible international appeal that occurs once or annually
feature
buying signals
business travel
hallmark event
18. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
Inspirational Appeal
pprenticeship
convention and visitors bureau (CVB)
ethics
19. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
intermediary
Directive
competitive advantage
Position Power
20. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
Organizational Power
Excessively centralized organization
Pulling Rank
Enhancing Power through Alliances
21. Athletic activities and competitions for athletes who do not get paid.
amateur sports
Power Tactics
Consultation
career plan
22. Emotive - Directive - Reflective - Supportive
Power and Communication Styles
benefit
destination marketing
Referent Power
23. A person who organizes - manages - and takes the risk of owning and operating a buisness
cost-plus pricing
entrepreneur
Peer pressure
facilitating products
24. A research method whereby a researcher observes the results of changing one or more marketing variables
entry-level
benefit
guest satisfaction
experimental method
25. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
average daily rate (ADR)
demographics
Authority Commensurate with Responsibility
AIDA model
26. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
feature
Enhancing Power through Alliances
Amtrak
charter tour
27. A condition of being subject to change or alteration
Emotive
entry-level
Reflective
changeability
28. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
consolidator
Peer pressure
guest satisfaction
Barriers to Delegation
29. The variation of consumer demand due to a change in price
hallmark event
compensation
elasticity of demand
Peer pressure
30. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
ethics
aesthetic pollution
commercial site
guest or uniformed services
31. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Amtrak
Enhancing Power through Alliances
business travel
infrastructure
32. Involving the other person in decisions that directly relate to the desired behavior
Reasoning
front of the house (lodging)
concierge
Consultation
33. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Reflective
Reward Power
Barriers to Delegation
Excessively centralized organization
34. Pricing products by calculating all costs and expenses and adding desired profit
cost-plus pricing
Consultation
compensation
destination marketing
35. Goods or services that aid the use of the core product
intangibility
Decentralized Organization
facilitating products
exemplary guest service
36. The method of selling the customer additional related products tied to one name
institutional advertising
hallmark event
globalization
cross-selling
37. The area in a hospitality establisment that guests view - such as the entrance and dining room
buying signals
front of the house
Empowering Others
compensation
38. The final stop of a journey - or the goal for travelers
Ingratiating Appeal
destination
Upward Appeal
direct mail
39. Authority to provide rewards
commercial site
exemplary guest service
Reward Power
Empowerment
40. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
full-service restaurant
convention and visitors bureau (CVB)
compensation
commercial site
41. Any recreational activity for which a guest pays a fee
intermediary
follow-up
competitive advantage
commercial recreation
42. The main product that the customer is buying
front of the house (lodging)
core product
Expert Power
charter tour
43. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
certification
behavioristics
Pulling Rank
44. Ability to influence the behavior of others
infrastructure
Power
core product
buying signals
45. Personal characteristics admired by others
AIDA model
back of the house (lodging)
Referent Power
Centralized Organizations
46. The process of getting the product to the consumer
consolidator
distribution
Referent Power
institutional advertising
47. Verbal or nonverbal signs of a customer's readiness to buy
feature
buying signals
back of the house
benefit
48. Travel for the sole purpose of conducting and individuals or companys buisness
business travel
commission
AIDA model
convention and visitors bureau (CVB)
49. A fee or payment based on a percentage of products sold
Power
Authority Commensurate with Responsibility
advertising
commission
50. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Peer pressure
career plan
direct mail
Emotive