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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Verbal or nonverbal signs of a customer's readiness to buy
buying signals
empowerment
buisness-to-buisness selling
advertising
2. A research method whereby a researcher observes the results of changing one or more marketing variables
core product
incentive
ethics
experimental method
3. Document that job seekers fill out to help employers screen applicants.
Centralized Organizations
buisness-to-buisness selling
Empowerment
job application
4. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
globalization
guest service agent (GSA)
Authority Commensurate with Responsibility
5. The final stop of a journey - or the goal for travelers
destination
Power and Communication Styles
back of the house (lodging)
empowerment
6. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
commission
disposable income
pprenticeship
follow-up
7. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
back of the house (lodging)
Supportive
behavioristics
amateur sports
8. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
back of the house
Inspirational Appeal
destination marketing
Delegation
9. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
Reward Power
certification
aesthetic pollution
infrastructure
10. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
Reward Power
dependables
intermediary
behavioristics
11. Generally characterized by multiple levels of management and managers who must manage large numbers of people
Excessively centralized organization
certification
average daily rate (ADR)
back of the house (lodging)
12. Specialized knowledge or skill
destination resort
distribution
aesthetic pollution
Expert Power
13. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
disposable income
Authority Commensurate with Responsibility
Supportive
changeability
14. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
economic multiplier
hospitality-specific traits
Directive
amateur sports
15. Emotive - Directive - Reflective - Supportive
Power and Communication Styles
Peer pressure
Organizational Power
cost-plus pricing
16. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
average daily rate (ADR)
Power
back of the house
Enhancing Power through Alliances
17. The granting of authority or power to front-line personnel for handling and solving guests' problems
empowerment
front of the house (lodging)
back of the house
Reflective
18. The eventual desired outcome
goal
facilitating products
changeability
institutional advertising
19. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Emotive
Reasoning
business travel
hallmark event
20. Advertising with a goal of developing goodwill or a positive image
institutional advertising
commission
direct channel
hub-and-spoke system
21. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
amateur sports
Reflective
buisness-to-buisness selling
experimental method
22. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Amtrak
Power Tactics
amateur sports
Enhancing Power through Alliances
23. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
guest or uniformed services
follow-up
customer satisfaction
buying signals
24. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
Power Tactics
convention and visitors bureau (CVB)
cross-selling
ecotourism
25. A fee or payment based on a percentage of products sold
guest satisfaction
bed-and-breakfasts (B&Bs)
Ingratiating Appeal
commission
26. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
back of the house
cross-selling
hub-and-spoke system
empowerment
27. A positive feeling or reaction customers have when a buisness or product meets their needs
Power
behavioristics
Reasoning
customer satisfaction
28. Any advertising message sent directly to prospective customers via the mail
average daily rate (ADR)
elasticity of demand
ethics
direct mail
29. A rate based on total sales for the day divided by the total number of sold rooms.
Peer pressure
chain
average daily rate (ADR)
destination marketing
30. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
Decentralized Organization
concierge
feature
experimental method
31. A program in which an airline offers free travel - upgrades - and discounts to program members
intangibility
guest satisfaction
frequent-flyer program
ethics
32. Statistics about where people live.
Consultation
geographics
buying signals
Upward Appeal
33. Athletic activities and competitions for athletes who do not get paid.
direct mail
amateur sports
Centralized Organizations
goal
34. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
business travel
advertising
ecotourism
intangibility
35. The money left from a person's gross income after taking out taxes
disposable income
buying signals
demographics
behavioristics
36. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
hallmark event
Ingratiating Appeal
commission
37. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
hub-and-spoke system
hallmark event
customized tour
Directive
38. The main product that the customer is buying
direct mail
globalization
Centralized Organizations
core product
39. Authority granted to a position within the hierarchy of an organization
front of the house
Peer pressure
Position Power
institutional advertising
40. The area in a lodging facility where support services take place which guests usually do not view
Excessively centralized organization
Decentralized Organization
back of the house (lodging)
destination
41. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
charter tour
advertising
business travel
disposable income
42. A basic - physical - or extended attribute of a product or purchase
Delegation
Power Tactics
direct channel
feature
43. Consistent hospitality service that exceeds guest expectations.
commercial recreation
facilitating products
exemplary guest service
Barriers to Delegation
44. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
cost-plus pricing
informational interveiw
Delegation
cross-selling
45. An agent who does not work directly for a travel provider but sells his or her products for a fee
bed-and-breakfasts (B&Bs)
intermediary
disposable income
frequent-flyer program
46. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
economic multiplier
Referent Power
disposable income
47. A feature advantage of a product
customer satisfaction
Authority Commensurate with Responsibility
geographics
benefit
48. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
incentive
Consultation
direct channel
Personal Power
49. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
elasticity of demand
customer loyalty
compensation
Peer pressure
50. Ability to punish
aesthetic pollution
Coercive Power
Position Power
commercial recreation