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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Ethnic variety as well as socioeconomic and gender variety in a group or society
Empowerment
diversity
dependables
Organizational Power
2. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
aesthetic pollution
back of the house
franchise
geographics
3. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
ecotourism
intermediary
Empowering Others
Reflective
4. A program in which an airline offers free travel - upgrades - and discounts to program members
frequent-flyer program
customer satisfaction
commercial site
guest service agent (GSA)
5. The main product that the customer is buying
Empowerment
core product
franchise
front of the house (lodging)
6. Involving the other person in decisions that directly relate to the desired behavior
charter tour
Consultation
destination marketing
incentive
7. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
frequent-flyer program
AIDA model
compensation
hospitality-specific traits
8. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
Position Power
empowerment
Empowering Others
Authority Commensurate with Responsibility
9. Authority to provide rewards
Centralized Organizations
Decentralized Organization
Reward Power
destination
10. Using the authority of position power to order the desired behavior
compensation
Pulling Rank
Personal Power
goal
11. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
Amtrak
guest service agent (GSA)
institutional advertising
12. Influencing behavior by presenting facts and appealing to logic.
infrastructure
Reasoning
destination marketing
Enhancing Power through Alliances
13. Statistics about where people live.
geographics
institutional advertising
Coercive Power
Authority Commensurate with Responsibility
14. A basic - physical - or extended attribute of a product or purchase
Empowering Others
consolidator
cost-plus pricing
feature
15. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
direct mail
business travel
guest or uniformed services
back of the house
16. A research method whereby a researcher observes the results of changing one or more marketing variables
indirect channel
Emotive
destination
experimental method
17. Ability to influence the behavior of others
facilitating products
Reasoning
consumer show
Power
18. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
commercial site
ethics
Bargaining
chain
19. A feature advantage of a product
benefit
destination resort
pprenticeship
Reflective
20. The path a product takes without the help of any intermediaries between the producer and consumer
aesthetic pollution
demographics
direct channel
channel of distribution
21. Advertising with a goal of developing goodwill or a positive image
institutional advertising
facilitating products
economic multiplier
Ingratiating Appeal
22. Emotive - Directive - Reflective - Supportive
Barriers to Delegation
Power and Communication Styles
economic multiplier
Reasoning
23. A rate based on total sales for the day divided by the total number of sold rooms.
Ingratiating Appeal
chain
average daily rate (ADR)
intangibility
24. The final stop of a journey - or the goal for travelers
Power and Communication Styles
Directive
destination
feature
25. Specialized knowledge or skill
benefit
changeability
Expert Power
franchise
26. A condition of being subject to change or alteration
geographics
changeability
exemplary guest service
Bargaining
27. Personal characteristics admired by others
average daily rate (ADR)
Expert Power
convention and visitors bureau (CVB)
Referent Power
28. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
customer satisfaction
Power
Directive
back of the house (lodging)
29. A local or regional event with national or possible international appeal that occurs once or annually
hallmark event
franchise
destination marketing
exemplary guest service
30. Any advertising message sent directly to prospective customers via the mail
feature
globalization
direct mail
convention and visitors bureau (CVB)
31. A resort property in a specefic location with a concentration of recources or facilities
Barriers to Delegation
infrastructure
destination resort
e-tail
32. A fee or payment based on a percentage of products sold
disposable income
commission
Directive
career plan
33. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
Personal Power
globalization
ethics
Enhancing Power through Alliances
34. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
Inspirational Appeal
guest service agent (GSA)
globalization
35. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
job application
Authority Commensurate with Responsibility
front of the house
front of the house (lodging)
36. Authority granted to a position within the hierarchy of an organization
Position Power
Coercive Power
destination marketing
Reward Power
37. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
behavioristics
chain
Personal Power
back of the house
38. The increasing integration of the world economy
Empowering Others
experimental method
globalization
full-service restaurant
39. The method of selling the customer additional related products tied to one name
full-service restaurant
ecotourism
geographics
cross-selling
40. Pricing products by calculating all costs and expenses and adding desired profit
Referent Power
Power and Communication Styles
bed-and-breakfasts (B&Bs)
cost-plus pricing
41. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
buying signals
Excessively centralized organization
Delegation
certification
42. The position of an employee at the beggening level of a particular career
entry-level
Pulling Rank
demand
guest service agent (GSA)
43. An agent who does not work directly for a travel provider but sells his or her products for a fee
consolidator
elasticity of demand
franchise
intermediary
44. Goods or services that aid the use of the core product
cost-plus pricing
certification
Expert Power
facilitating products
45. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
direct mail
hub-and-spoke system
average daily rate (ADR)
Authority Commensurate with Responsibility
46. Offering rewards or favors to achieve the desired behavior.
frequent-flyer program
facilitating products
Decentralized Organization
Bargaining
47. The type of selling whereby one buisness sells goods or services to another buisness
consolidator
buisness-to-buisness selling
globalization
follow-up
48. The area in a lodging facility that guests view - such as the lobby
entrepreneur
front of the house (lodging)
Centralized Organizations
disposable income
49. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
commercial site
intermediary
Emotive
average daily rate (ADR)
50. A single- or multi-day exhibition held at a convention or civic center arena.
Reflective
consumer show
Consultation
business travel