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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The eventual desired outcome
Amtrak
empowerment
goal
back of the house
2. Statistics about where people live.
geographics
channel of distribution
direct mail
aesthetic pollution
3. Authority granted to a position within the hierarchy of an organization
informational interveiw
cross-selling
Inspirational Appeal
Position Power
4. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
chain
direct channel
Directive
career plan
5. A program in which an airline offers free travel - upgrades - and discounts to program members
frequent-flyer program
back of the house (lodging)
core product
amateur sports
6. The amount or quanity of goods and services that consumers are willing to buy at various prices
demand
AIDA model
back of the house (lodging)
compensation
7. The money left from a person's gross income after taking out taxes
indirect channel
geographics
competitive advantage
disposable income
8. A research method whereby a researcher observes the results of changing one or more marketing variables
experimental method
Supportive
Barriers to Delegation
economic multiplier
9. A condition of being subject to change or alteration
Inspirational Appeal
business travel
changeability
Enhancing Power through Alliances
10. A fee or payment based on a percentage of products sold
commission
Organizational Power
demographics
ethics
11. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
institutional advertising
certification
hospitality-specific traits
12. Winning approval through praise or flattery
globalization
Ingratiating Appeal
economic multiplier
job application
13. The area in a hospitality establisment that guests view - such as the entrance and dining room
Reasoning
franchise
Consultation
front of the house
14. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
aesthetic pollution
follow-up
direct channel
Reasoning
15. Personal characteristics admired by others
Inspirational Appeal
ethics
concierge
Referent Power
16. A person who organizes - manages - and takes the risk of owning and operating a buisness
institutional advertising
entrepreneur
globalization
follow-up
17. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
franchise
Organizational Power
demographics
commercial site
18. Consistent hospitality service that exceeds guest expectations.
destination
exemplary guest service
Enhancing Power through Alliances
front of the house
19. The process of getting the product to the consumer
cost-plus pricing
guest or uniformed services
hub-and-spoke system
distribution
20. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
Centralized Organizations
benefit
back of the house
feature
21. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
hub-and-spoke system
Delegation
destination
destination marketing
22. A resort property in a specefic location with a concentration of recources or facilities
Excessively centralized organization
globalization
destination resort
AIDA model
23. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
charter tour
Organizational Power
customer satisfaction
full-service restaurant
24. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
customer satisfaction
indirect channel
hospitality-specific traits
guest or uniformed services
25. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
globalization
dependables
economic multiplier
franchise
26. The granting of authority or power to front-line personnel for handling and solving guests' problems
empowerment
experimental method
Upward Appeal
back of the house (lodging)
27. Any recreational activity for which a guest pays a fee
hallmark event
commercial recreation
buying signals
feature
28. Involving the other person in decisions that directly relate to the desired behavior
pprenticeship
Consultation
Delegation
guest service agent (GSA)
29. The type of selling whereby one buisness sells goods or services to another buisness
experimental method
hallmark event
buisness-to-buisness selling
Supportive
30. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
hallmark event
ethics
Emotive
concierge
31. Ability to influence the behavior of others
Power
commission
goal
Enhancing Power through Alliances
32. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
hallmark event
economic multiplier
Power Tactics
Pulling Rank
33. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
Decentralized Organization
diversity
hospitality-specific traits
customized tour
34. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
advertising
buying signals
entrepreneur
Power
35. A basic - physical - or extended attribute of a product or purchase
Power Tactics
feature
Organizational Power
hallmark event
36. Offering rewards or favors to achieve the desired behavior.
full-service restaurant
Bargaining
Excessively centralized organization
feature
37. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
customer loyalty
Position Power
e-tail
demographics
38. The area in a lodging facility where support services take place which guests usually do not view
back of the house (lodging)
experimental method
e-tail
ecotourism
39. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
commercial site
charter tour
intermediary
dependables
40. Position - Reward - Coercive
Organizational Power
entrepreneur
economic multiplier
Inspirational Appeal
41. The path a product takes without the help of any intermediaries between the producer and consumer
Authority Commensurate with Responsibility
Referent Power
direct channel
diversity
42. The area in a lodging facility that guests view - such as the lobby
amateur sports
economic multiplier
front of the house (lodging)
intermediary
43. Authority to provide rewards
Reward Power
Directive
back of the house (lodging)
benefit
44. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
customized tour
Delegation
Inspirational Appeal
infrastructure
45. The final stop of a journey - or the goal for travelers
guest service agent (GSA)
commercial site
destination
dependables
46. A written statement of career goals and the necessary steps to acheive them
experimental method
behavioristics
Directive
career plan
47. The path a travel product takes from producer to the consumer - or traveler
Reward Power
Power Tactics
feature
channel of distribution
48. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
ethics
e-tail
behavioristics
Power Tactics
49. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Emotive
follow-up
concierge
average daily rate (ADR)
50. Any advertising message sent directly to prospective customers via the mail
direct mail
exemplary guest service
globalization
hub-and-spoke system