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Hospitality Management

Subject : hospitality
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An organization that works with meeting planners to provide tourist information services to business and leisure travelers






2. A rate based on total sales for the day divided by the total number of sold rooms.






3. A basic - physical - or extended attribute of a product or purchase






4. A research method whereby a researcher observes the results of changing one or more marketing variables






5. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.






6. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again






7. Using the authority of position power to order the desired behavior






8. A type of buisness that has more thatn one location with the same name under the same ownership






9. Winning approval through praise or flattery






10. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.






11. The path a product takes using intermediaries between the producer and consumer






12. The sale of goods or services to the customer by means of the Internet.






13. The area in a lodging facility that guests view - such as the lobby






14. The area in a lodging facility where support services take place which guests usually do not view






15. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible






16. Verbal or nonverbal signs of a customer's readiness to buy






17. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action






18. Expert - Referent






19. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.






20. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.






21. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked






22. Specialized knowledge or skill






23. A local or regional event with national or possible international appeal that occurs once or annually






24. An agent who does not work directly for a travel provider but sells his or her products for a fee






25. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor






26. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program






27. The type of selling whereby one buisness sells goods or services to another buisness






28. Any recreational activity for which a guest pays a fee






29. The method of selling the customer additional related products tied to one name






30. An advantage over competitors due to greater value to consumers through lower prices or more benefits.






31. The position of an employee at the beggening level of a particular career






32. The process of getting the product to the consumer






33. Travelers who prefer familiarity and creature comforts and seldom try anything new or different






34. Advertising with a goal of developing goodwill or a positive image






35. The final stop of a journey - or the goal for travelers






36. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.






37. Ethnic variety as well as socioeconomic and gender variety in a group or society






38. Authority to provide rewards






39. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff






40. The amount or quanity of goods and services that consumers are willing to buy at various prices






41. Athletic activities and competitions for athletes who do not get paid.






42. The eventual desired outcome






43. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas






44. Enlisting an individual's peers to support the need for the desired behavior.






45. Any advertising message sent directly to prospective customers via the mail






46. Small unique inns that offer a full breakfast with a night's stay






47. Influencing behavior by presenting facts and appealing to logic.






48. A state of being abstract - as are things that cannot be touched






49. Pricing products by calculating all costs and expenses and adding desired profit






50. Consistent hospitality service that exceeds guest expectations.







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