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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Reflective
entry-level
indirect channel
Directive
2. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Consultation
frequent-flyer program
Upward Appeal
Emotive
3. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
full-service restaurant
Supportive
indirect channel
infrastructure
4. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
guest or uniformed services
facilitating products
front of the house (lodging)
ethics
5. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
core product
cost-plus pricing
consolidator
Power Tactics
6. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
franchise
behavioristics
cost-plus pricing
ethics
7. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
chain
AIDA model
pprenticeship
Consultation
8. Authority to provide rewards
Reward Power
advertising
consolidator
cost-plus pricing
9. A condition of being subject to change or alteration
changeability
globalization
demographics
back of the house
10. A fee or payment based on a percentage of products sold
destination resort
Power and Communication Styles
facilitating products
commission
11. An agent who does not work directly for a travel provider but sells his or her products for a fee
intermediary
competitive advantage
facilitating products
business travel
12. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
elasticity of demand
job application
customer loyalty
ethics
13. Ability to influence the behavior of others
behavioristics
Directive
Power
Pulling Rank
14. Offering rewards or favors to achieve the desired behavior.
Bargaining
full-service restaurant
Supportive
front of the house
15. A written statement of career goals and the necessary steps to acheive them
career plan
bed-and-breakfasts (B&Bs)
Personal Power
demographics
16. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
amateur sports
competitive advantage
hallmark event
cross-selling
17. The area in a lodging facility where support services take place which guests usually do not view
back of the house (lodging)
aesthetic pollution
intangibility
Ingratiating Appeal
18. The final stop of a journey - or the goal for travelers
economic multiplier
destination
indirect channel
back of the house (lodging)
19. The type of selling whereby one buisness sells goods or services to another buisness
intermediary
buisness-to-buisness selling
cost-plus pricing
compensation
20. Using the authority of position power to order the desired behavior
customer satisfaction
Pulling Rank
Power
hallmark event
21. Influencing behavior by presenting facts and appealing to logic.
full-service restaurant
direct channel
hospitality-specific traits
Reasoning
22. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
hallmark event
economic multiplier
back of the house (lodging)
bed-and-breakfasts (B&Bs)
23. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
Amtrak
Supportive
intermediary
24. The eventual desired outcome
Bargaining
front of the house
goal
Power and Communication Styles
25. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
intangibility
Empowering Others
Inspirational Appeal
concierge
26. A single- or multi-day exhibition held at a convention or civic center arena.
consumer show
intangibility
AIDA model
customer satisfaction
27. The method of selling the customer additional related products tied to one name
Delegation
direct channel
cross-selling
chain
28. Any advertising message sent directly to prospective customers via the mail
direct mail
destination marketing
experimental method
distribution
29. The position of an employee at the beggening level of a particular career
disposable income
Directive
entry-level
back of the house
30. Pricing products by calculating all costs and expenses and adding desired profit
exemplary guest service
full-service restaurant
customer satisfaction
cost-plus pricing
31. A research method whereby a researcher observes the results of changing one or more marketing variables
experimental method
Bargaining
frequent-flyer program
Amtrak
32. A form of payment that may include wages - benefits - and/ or incentives in return work.
Delegation
front of the house (lodging)
demographics
compensation
33. A person who organizes - manages - and takes the risk of owning and operating a buisness
Decentralized Organization
behavioristics
guest or uniformed services
entrepreneur
34. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
customer loyalty
concierge
elasticity of demand
core product
35. Expert - Referent
Centralized Organizations
frequent-flyer program
Power Tactics
Personal Power
36. Consistent hospitality service that exceeds guest expectations.
channel of distribution
facilitating products
exemplary guest service
customer satisfaction
37. The main product that the customer is buying
consolidator
direct mail
Coercive Power
core product
38. Winning approval through praise or flattery
channel of distribution
follow-up
Ingratiating Appeal
experimental method
39. Goods or services that aid the use of the core product
front of the house
facilitating products
back of the house (lodging)
follow-up
40. The area in a lodging facility that guests view - such as the lobby
incentive
core product
charter tour
front of the house (lodging)
41. The sale of goods or services to the customer by means of the Internet.
e-tail
Centralized Organizations
hallmark event
Inspirational Appeal
42. Referring to others with greater position power and authority who support the desired behavior.
Upward Appeal
Bargaining
destination resort
experimental method
43. The area in a hospitality establisment that guests view - such as the entrance and dining room
incentive
Bargaining
front of the house
direct channel
44. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
Supportive
behavioristics
destination marketing
distribution
45. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
pprenticeship
back of the house
frequent-flyer program
Decentralized Organization
46. A type of buisness that has more thatn one location with the same name under the same ownership
chain
job application
Excessively centralized organization
destination
47. Enlisting an individual's peers to support the need for the desired behavior.
Peer pressure
Reasoning
exemplary guest service
Reflective
48. Emotive - Directive - Reflective - Supportive
Power
Power and Communication Styles
certification
Coercive Power
49. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Amtrak
chain
advertising
cost-plus pricing
50. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
Decentralized Organization
Personal Power
back of the house
destination resort