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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Generally characterized by multiple levels of management and managers who must manage large numbers of people
Excessively centralized organization
Amtrak
competitive advantage
charter tour
2. Emotive - Directive - Reflective - Supportive
Consultation
front of the house
Power and Communication Styles
frequent-flyer program
3. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
front of the house (lodging)
Supportive
elasticity of demand
Peer pressure
4. The final stop of a journey - or the goal for travelers
Empowerment
destination
full-service restaurant
buisness-to-buisness selling
5. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
commission
e-tail
demographics
follow-up
6. The main product that the customer is buying
core product
Referent Power
customized tour
amateur sports
7. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
intangibility
Position Power
economic multiplier
Delegation
8. Travel for the sole purpose of conducting and individuals or companys buisness
direct mail
business travel
informational interveiw
certification
9. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
intangibility
Barriers to Delegation
distribution
consumer show
10. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
certification
channel of distribution
compensation
back of the house (lodging)
11. A state of being abstract - as are things that cannot be touched
Power and Communication Styles
intangibility
bed-and-breakfasts (B&Bs)
advertising
12. A type of buisness that has more thatn one location with the same name under the same ownership
Inspirational Appeal
front of the house (lodging)
business travel
chain
13. Ability to punish
guest or uniformed services
facilitating products
diversity
Coercive Power
14. A single- or multi-day exhibition held at a convention or civic center arena.
Power and Communication Styles
incentive
consumer show
e-tail
15. A research method whereby a researcher observes the results of changing one or more marketing variables
AIDA model
Directive
consumer show
experimental method
16. Document that job seekers fill out to help employers screen applicants.
competitive advantage
job application
feature
bed-and-breakfasts (B&Bs)
17. A local or regional event with national or possible international appeal that occurs once or annually
buisness-to-buisness selling
hub-and-spoke system
Reward Power
hallmark event
18. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
Position Power
AIDA model
amateur sports
Empowering Others
19. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
Empowering Others
demographics
career plan
destination marketing
20. Expert - Referent
Personal Power
direct channel
Reflective
entry-level
21. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
destination
Enhancing Power through Alliances
Reasoning
Amtrak
22. Authority to provide rewards
Reward Power
economic multiplier
experimental method
Ingratiating Appeal
23. A feature advantage of a product
infrastructure
convention and visitors bureau (CVB)
pprenticeship
benefit
24. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
hospitality-specific traits
Authority Commensurate with Responsibility
exemplary guest service
chain
25. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
franchise
cost-plus pricing
Decentralized Organization
incentive
26. The increasing integration of the world economy
indirect channel
globalization
Reward Power
compensation
27. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
diversity
Amtrak
direct mail
facilitating products
28. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
front of the house (lodging)
behavioristics
experimental method
Barriers to Delegation
29. Personal characteristics admired by others
geographics
changeability
Referent Power
destination resort
30. A resort property in a specefic location with a concentration of recources or facilities
customized tour
facilitating products
destination resort
advertising
31. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
concierge
front of the house (lodging)
aesthetic pollution
demand
32. A positive feeling or reaction customers have when a buisness or product meets their needs
AIDA model
Decentralized Organization
indirect channel
customer satisfaction
33. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
full-service restaurant
Consultation
destination marketing
customer loyalty
34. Referring to others with greater position power and authority who support the desired behavior.
Directive
Upward Appeal
pprenticeship
bed-and-breakfasts (B&Bs)
35. Enlisting an individual's peers to support the need for the desired behavior.
goal
ecotourism
Peer pressure
guest service agent (GSA)
36. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
ethics
destination
dependables
convention and visitors bureau (CVB)
37. Any advertising message sent directly to prospective customers via the mail
facilitating products
front of the house (lodging)
Emotive
direct mail
38. A program in which an airline offers free travel - upgrades - and discounts to program members
follow-up
destination resort
average daily rate (ADR)
frequent-flyer program
39. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
front of the house
full-service restaurant
pprenticeship
amateur sports
40. Small unique inns that offer a full breakfast with a night's stay
guest service agent (GSA)
bed-and-breakfasts (B&Bs)
Decentralized Organization
aesthetic pollution
41. A basic - physical - or extended attribute of a product or purchase
frequent-flyer program
feature
direct mail
Pulling Rank
42. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
customer satisfaction
ecotourism
Personal Power
amateur sports
43. Specialized knowledge or skill
bed-and-breakfasts (B&Bs)
e-tail
demographics
Expert Power
44. A person who organizes - manages - and takes the risk of owning and operating a buisness
entrepreneur
Referent Power
demographics
full-service restaurant
45. A fee or payment based on a percentage of products sold
franchise
commission
Reward Power
Power and Communication Styles
46. The path a travel product takes from producer to the consumer - or traveler
intangibility
channel of distribution
job application
pprenticeship
47. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
buisness-to-buisness selling
Emotive
Power and Communication Styles
Consultation
48. Pricing products by calculating all costs and expenses and adding desired profit
destination marketing
cost-plus pricing
guest or uniformed services
Centralized Organizations
49. A condition of being subject to change or alteration
Expert Power
incentive
feature
changeability
50. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
Upward Appeal
incentive
hub-and-spoke system
cost-plus pricing