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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
front of the house
guest satisfaction
dependables
amateur sports
2. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
Personal Power
destination resort
core product
AIDA model
3. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
follow-up
exemplary guest service
back of the house (lodging)
Pulling Rank
4. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
institutional advertising
Reward Power
distribution
hospitality-specific traits
5. A research method whereby a researcher observes the results of changing one or more marketing variables
Consultation
concierge
hub-and-spoke system
experimental method
6. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Power Tactics
Referent Power
consumer show
front of the house
7. Enlisting an individual's peers to support the need for the desired behavior.
job application
Peer pressure
cross-selling
compensation
8. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
commercial site
Centralized Organizations
hub-and-spoke system
9. The area in a lodging facility where support services take place which guests usually do not view
elasticity of demand
back of the house (lodging)
Enhancing Power through Alliances
infrastructure
10. Consistent hospitality service that exceeds guest expectations.
Power and Communication Styles
exemplary guest service
hub-and-spoke system
Power
11. A basic - physical - or extended attribute of a product or purchase
guest service agent (GSA)
feature
follow-up
Upward Appeal
12. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
front of the house
Decentralized Organization
demand
globalization
13. A written statement of career goals and the necessary steps to acheive them
hub-and-spoke system
frequent-flyer program
career plan
channel of distribution
14. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
informational interveiw
concierge
exemplary guest service
commission
15. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
Reward Power
diversity
globalization
behavioristics
16. Specialized knowledge or skill
customized tour
Enhancing Power through Alliances
Expert Power
channel of distribution
17. Personal characteristics admired by others
diversity
goal
Referent Power
Delegation
18. Authority granted to a position within the hierarchy of an organization
Position Power
direct channel
Upward Appeal
channel of distribution
19. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Delegation
customer satisfaction
diversity
globalization
20. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
Referent Power
destination marketing
ethics
indirect channel
21. Offering rewards or favors to achieve the desired behavior.
Expert Power
bed-and-breakfasts (B&Bs)
Bargaining
follow-up
22. A fee or payment based on a percentage of products sold
franchise
commission
Power
Coercive Power
23. The main product that the customer is buying
Enhancing Power through Alliances
core product
demand
globalization
24. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Excessively centralized organization
Empowerment
commission
informational interveiw
25. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
guest satisfaction
Inspirational Appeal
demographics
infrastructure
26. Expert - Referent
cost-plus pricing
benefit
Personal Power
customized tour
27. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
buisness-to-buisness selling
guest satisfaction
incentive
guest service agent (GSA)
28. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Emotive
informational interveiw
elasticity of demand
intangibility
29. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
distribution
empowerment
guest service agent (GSA)
hub-and-spoke system
30. A feature advantage of a product
benefit
institutional advertising
empowerment
disposable income
31. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
e-tail
demand
Authority Commensurate with Responsibility
incentive
32. Referring to others with greater position power and authority who support the desired behavior.
Coercive Power
Upward Appeal
feature
consumer show
33. A condition of being subject to change or alteration
Pulling Rank
aesthetic pollution
changeability
Authority Commensurate with Responsibility
34. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
Enhancing Power through Alliances
experimental method
Empowering Others
Barriers to Delegation
35. A state of being abstract - as are things that cannot be touched
geographics
frequent-flyer program
empowerment
intangibility
36. The money left from a person's gross income after taking out taxes
Upward Appeal
chain
Excessively centralized organization
disposable income
37. The process of getting the product to the consumer
hospitality-specific traits
behavioristics
distribution
advertising
38. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
core product
bed-and-breakfasts (B&Bs)
cross-selling
pprenticeship
39. A resort property in a specefic location with a concentration of recources or facilities
economic multiplier
destination resort
Consultation
behavioristics
40. Involving the other person in decisions that directly relate to the desired behavior
Consultation
elasticity of demand
hallmark event
intermediary
41. Winning approval through praise or flattery
Ingratiating Appeal
buying signals
Decentralized Organization
ethics
42. The area in a lodging facility that guests view - such as the lobby
Pulling Rank
incentive
hospitality-specific traits
front of the house (lodging)
43. Any recreational activity for which a guest pays a fee
indirect channel
Power
commercial recreation
ecotourism
44. A single- or multi-day exhibition held at a convention or civic center arena.
Reward Power
Decentralized Organization
Position Power
consumer show
45. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
Expert Power
destination resort
demographics
Barriers to Delegation
46. A form of payment that may include wages - benefits - and/ or incentives in return work.
economic multiplier
Delegation
guest or uniformed services
compensation
47. The path a product takes without the help of any intermediaries between the producer and consumer
Coercive Power
Excessively centralized organization
direct channel
exemplary guest service
48. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
Inspirational Appeal
average daily rate (ADR)
geographics
consolidator
49. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
goal
hub-and-spoke system
destination marketing
Expert Power
50. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
indirect channel
Coercive Power
guest or uniformed services
customer loyalty