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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
customized tour
bed-and-breakfasts (B&Bs)
commission
concierge
2. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
front of the house (lodging)
incentive
commercial site
globalization
3. A condition of being subject to change or alteration
guest satisfaction
changeability
Power
institutional advertising
4. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
destination marketing
hospitality-specific traits
Referent Power
Bargaining
5. The process of getting the product to the consumer
career plan
distribution
Power
Reward Power
6. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
Enhancing Power through Alliances
Centralized Organizations
advertising
chain
7. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
goal
consumer show
follow-up
benefit
8. The area in a lodging facility that guests view - such as the lobby
Emotive
front of the house (lodging)
diversity
ecotourism
9. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
amateur sports
informational interveiw
Barriers to Delegation
channel of distribution
10. The granting of authority or power to front-line personnel for handling and solving guests' problems
indirect channel
empowerment
incentive
Inspirational Appeal
11. Any advertising message sent directly to prospective customers via the mail
Decentralized Organization
geographics
direct mail
chain
12. A state of being abstract - as are things that cannot be touched
guest or uniformed services
intangibility
geographics
certification
13. The area in a hospitality establisment that guests view - such as the entrance and dining room
Reasoning
amateur sports
front of the house
guest or uniformed services
14. A feature advantage of a product
benefit
buisness-to-buisness selling
intermediary
direct channel
15. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
pprenticeship
Empowerment
Enhancing Power through Alliances
channel of distribution
16. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Amtrak
guest or uniformed services
Power Tactics
empowerment
17. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Centralized Organizations
convention and visitors bureau (CVB)
facilitating products
Empowerment
18. A research method whereby a researcher observes the results of changing one or more marketing variables
geographics
economic multiplier
experimental method
direct mail
19. Consistent hospitality service that exceeds guest expectations.
AIDA model
exemplary guest service
destination
Reward Power
20. A fee or payment based on a percentage of products sold
consumer show
follow-up
economic multiplier
commission
21. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
behavioristics
Upward Appeal
back of the house
geographics
22. Verbal or nonverbal signs of a customer's readiness to buy
chain
exemplary guest service
buying signals
Decentralized Organization
23. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
Referent Power
amateur sports
direct mail
ethics
24. The path a product takes without the help of any intermediaries between the producer and consumer
commission
Reflective
geographics
direct channel
25. A resort property in a specefic location with a concentration of recources or facilities
convention and visitors bureau (CVB)
experimental method
destination resort
Excessively centralized organization
26. Specialized knowledge or skill
chain
geographics
Expert Power
front of the house
27. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
intermediary
core product
feature
28. Goods or services that aid the use of the core product
facilitating products
Reasoning
Ingratiating Appeal
demand
29. Small unique inns that offer a full breakfast with a night's stay
Amtrak
infrastructure
Reward Power
bed-and-breakfasts (B&Bs)
30. The position of an employee at the beggening level of a particular career
Reasoning
hub-and-spoke system
entry-level
institutional advertising
31. Pricing products by calculating all costs and expenses and adding desired profit
average daily rate (ADR)
direct channel
facilitating products
cost-plus pricing
32. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
job application
experimental method
guest or uniformed services
buying signals
33. Authority granted to a position within the hierarchy of an organization
buying signals
infrastructure
Position Power
destination marketing
34. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
entry-level
diversity
Enhancing Power through Alliances
customized tour
35. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
Barriers to Delegation
Expert Power
Peer pressure
customized tour
36. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
distribution
Delegation
benefit
guest satisfaction
37. Ability to punish
commission
exemplary guest service
Coercive Power
destination
38. A positive feeling or reaction customers have when a buisness or product meets their needs
channel of distribution
Reasoning
job application
customer satisfaction
39. The increasing integration of the world economy
globalization
destination marketing
customer satisfaction
Barriers to Delegation
40. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
aesthetic pollution
Reward Power
channel of distribution
front of the house
41. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
average daily rate (ADR)
hub-and-spoke system
commercial site
pprenticeship
42. Enlisting an individual's peers to support the need for the desired behavior.
destination marketing
intermediary
Peer pressure
disposable income
43. An agent who does not work directly for a travel provider but sells his or her products for a fee
intermediary
Centralized Organizations
hub-and-spoke system
demand
44. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
Position Power
demographics
Expert Power
chain
45. Using the authority of position power to order the desired behavior
customized tour
Pulling Rank
franchise
consolidator
46. Ability to influence the behavior of others
AIDA model
Power
Upward Appeal
commercial recreation
47. The amount or quanity of goods and services that consumers are willing to buy at various prices
demand
entry-level
facilitating products
front of the house (lodging)
48. Winning approval through praise or flattery
ecotourism
benefit
experimental method
Ingratiating Appeal
49. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Authority Commensurate with Responsibility
competitive advantage
Supportive
front of the house (lodging)
50. A written statement of career goals and the necessary steps to acheive them
back of the house (lodging)
Power
career plan
commercial site