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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
consolidator
Enhancing Power through Alliances
guest or uniformed services
aesthetic pollution
2. The type of selling whereby one buisness sells goods or services to another buisness
Upward Appeal
guest service agent (GSA)
buisness-to-buisness selling
Power and Communication Styles
3. A basic - physical - or extended attribute of a product or purchase
concierge
feature
changeability
experimental method
4. A person who organizes - manages - and takes the risk of owning and operating a buisness
entrepreneur
guest service agent (GSA)
Position Power
chain
5. Small unique inns that offer a full breakfast with a night's stay
Power
bed-and-breakfasts (B&Bs)
buisness-to-buisness selling
Referent Power
6. A local or regional event with national or possible international appeal that occurs once or annually
back of the house
feature
compensation
hallmark event
7. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
concierge
geographics
Centralized Organizations
8. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
hub-and-spoke system
pprenticeship
commercial recreation
Enhancing Power through Alliances
9. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
channel of distribution
incentive
destination resort
concierge
10. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
customer loyalty
cost-plus pricing
direct channel
Power
11. The path a travel product takes from producer to the consumer - or traveler
Pulling Rank
career plan
dependables
channel of distribution
12. A resort property in a specefic location with a concentration of recources or facilities
destination resort
destination marketing
concierge
aesthetic pollution
13. The area in a lodging facility that guests view - such as the lobby
commission
front of the house (lodging)
goal
full-service restaurant
14. The sale of goods or services to the customer by means of the Internet.
destination resort
e-tail
Reflective
pprenticeship
15. A research method whereby a researcher observes the results of changing one or more marketing variables
indirect channel
experimental method
infrastructure
front of the house
16. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
franchise
exemplary guest service
changeability
infrastructure
17. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
guest or uniformed services
ecotourism
job application
intangibility
18. Ability to influence the behavior of others
Power
follow-up
behavioristics
commercial recreation
19. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
customized tour
commission
dependables
Excessively centralized organization
20. The path a product takes using intermediaries between the producer and consumer
front of the house (lodging)
career plan
indirect channel
benefit
21. The eventual desired outcome
Bargaining
institutional advertising
career plan
goal
22. Consistent hospitality service that exceeds guest expectations.
destination
commercial site
exemplary guest service
entry-level
23. A form of payment that may include wages - benefits - and/ or incentives in return work.
ethics
exemplary guest service
channel of distribution
compensation
24. Offering rewards or favors to achieve the desired behavior.
Peer pressure
guest service agent (GSA)
Bargaining
pprenticeship
25. The area in a lodging facility where support services take place which guests usually do not view
Organizational Power
back of the house (lodging)
Authority Commensurate with Responsibility
Power Tactics
26. Referring to others with greater position power and authority who support the desired behavior.
dependables
Upward Appeal
Ingratiating Appeal
buisness-to-buisness selling
27. Ability to punish
Coercive Power
Consultation
full-service restaurant
amateur sports
28. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
front of the house (lodging)
convention and visitors bureau (CVB)
Peer pressure
Supportive
29. A type of buisness that has more thatn one location with the same name under the same ownership
ecotourism
behavioristics
average daily rate (ADR)
chain
30. Authority granted to a position within the hierarchy of an organization
direct channel
intermediary
Position Power
Power Tactics
31. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
Reasoning
hospitality-specific traits
exemplary guest service
Position Power
32. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
channel of distribution
goal
behavioristics
Barriers to Delegation
33. A rate based on total sales for the day divided by the total number of sold rooms.
Consultation
Supportive
Personal Power
average daily rate (ADR)
34. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
demographics
infrastructure
back of the house
35. The final stop of a journey - or the goal for travelers
intermediary
buisness-to-buisness selling
destination
feature
36. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
concierge
customer loyalty
Enhancing Power through Alliances
front of the house
37. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
Coercive Power
Amtrak
advertising
Ingratiating Appeal
38. Generally characterized by multiple levels of management and managers who must manage large numbers of people
ecotourism
Excessively centralized organization
aesthetic pollution
experimental method
39. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
charter tour
Organizational Power
hallmark event
economic multiplier
40. Any recreational activity for which a guest pays a fee
follow-up
commercial recreation
benefit
direct channel
41. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
Bargaining
commission
hospitality-specific traits
hub-and-spoke system
42. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
aesthetic pollution
commercial site
customer satisfaction
full-service restaurant
43. A program in which an airline offers free travel - upgrades - and discounts to program members
hospitality-specific traits
frequent-flyer program
Referent Power
direct channel
44. Any advertising message sent directly to prospective customers via the mail
cross-selling
experimental method
follow-up
direct mail
45. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
elasticity of demand
destination resort
Barriers to Delegation
follow-up
46. The increasing integration of the world economy
globalization
guest satisfaction
entry-level
e-tail
47. An agent who does not work directly for a travel provider but sells his or her products for a fee
intermediary
customer loyalty
cost-plus pricing
Power Tactics
48. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
Reflective
advertising
direct channel
back of the house
49. Pricing products by calculating all costs and expenses and adding desired profit
facilitating products
bed-and-breakfasts (B&Bs)
consolidator
cost-plus pricing
50. A positive feeling or reaction customers have when a buisness or product meets their needs
concierge
consumer show
customer satisfaction
Consultation