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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Travel for the sole purpose of conducting and individuals or companys buisness
channel of distribution
business travel
guest satisfaction
commercial recreation
2. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
front of the house
Power and Communication Styles
buisness-to-buisness selling
3. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
cross-selling
Centralized Organizations
benefit
competitive advantage
4. A feature advantage of a product
hospitality-specific traits
benefit
feature
Power Tactics
5. Pricing products by calculating all costs and expenses and adding desired profit
cost-plus pricing
customized tour
job application
exemplary guest service
6. The method of selling the customer additional related products tied to one name
Amtrak
cross-selling
diversity
hospitality-specific traits
7. A single- or multi-day exhibition held at a convention or civic center arena.
consumer show
average daily rate (ADR)
back of the house (lodging)
buying signals
8. A local or regional event with national or possible international appeal that occurs once or annually
bed-and-breakfasts (B&Bs)
Decentralized Organization
consumer show
hallmark event
9. The main product that the customer is buying
Coercive Power
dependables
core product
Expert Power
10. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Reflective
career plan
channel of distribution
Amtrak
11. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
feature
back of the house (lodging)
e-tail
incentive
12. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
front of the house
follow-up
Supportive
intangibility
13. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
Coercive Power
informational interveiw
elasticity of demand
Organizational Power
14. The process of getting the product to the consumer
destination marketing
distribution
behavioristics
diversity
15. Referring to others with greater position power and authority who support the desired behavior.
full-service restaurant
Enhancing Power through Alliances
Upward Appeal
Directive
16. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
ecotourism
certification
demand
Centralized Organizations
17. A research method whereby a researcher observes the results of changing one or more marketing variables
indirect channel
experimental method
direct mail
ecotourism
18. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
Expert Power
customized tour
Power
charter tour
19. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
Barriers to Delegation
Pulling Rank
commercial site
certification
20. Emotive - Directive - Reflective - Supportive
Upward Appeal
incentive
changeability
Power and Communication Styles
21. The amount or quanity of goods and services that consumers are willing to buy at various prices
Bargaining
institutional advertising
frequent-flyer program
demand
22. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
intermediary
Amtrak
infrastructure
Delegation
23. A fee or payment based on a percentage of products sold
job application
commission
Bargaining
back of the house
24. Document that job seekers fill out to help employers screen applicants.
demographics
commission
job application
charter tour
25. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
frequent-flyer program
Pulling Rank
exemplary guest service
customer loyalty
26. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
Pulling Rank
ecotourism
certification
Ingratiating Appeal
27. A rate based on total sales for the day divided by the total number of sold rooms.
customer satisfaction
entry-level
commercial site
average daily rate (ADR)
28. Expert - Referent
destination
customer satisfaction
Personal Power
competitive advantage
29. Any advertising message sent directly to prospective customers via the mail
guest satisfaction
Supportive
consolidator
direct mail
30. The area in a hospitality establisment that guests view - such as the entrance and dining room
hallmark event
career plan
direct channel
front of the house
31. Athletic activities and competitions for athletes who do not get paid.
amateur sports
Power and Communication Styles
Peer pressure
Coercive Power
32. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
destination marketing
hub-and-spoke system
Authority Commensurate with Responsibility
Supportive
33. A program in which an airline offers free travel - upgrades - and discounts to program members
incentive
frequent-flyer program
Inspirational Appeal
Directive
34. The path a travel product takes from producer to the consumer - or traveler
customer satisfaction
Reward Power
channel of distribution
infrastructure
35. Position - Reward - Coercive
Organizational Power
Position Power
Power
infrastructure
36. The final stop of a journey - or the goal for travelers
destination
Empowering Others
Bargaining
customer loyalty
37. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
Reward Power
informational interveiw
dependables
Pulling Rank
38. A type of buisness that has more thatn one location with the same name under the same ownership
chain
Decentralized Organization
Empowering Others
business travel
39. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Referent Power
Power Tactics
front of the house (lodging)
business travel
40. Authority to provide rewards
advertising
hallmark event
Reward Power
entrepreneur
41. Ethnic variety as well as socioeconomic and gender variety in a group or society
job application
back of the house (lodging)
diversity
Consultation
42. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
pprenticeship
Decentralized Organization
indirect channel
demand
43. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
destination marketing
guest or uniformed services
demographics
Authority Commensurate with Responsibility
44. Involving the other person in decisions that directly relate to the desired behavior
guest satisfaction
job application
commission
Consultation
45. Winning approval through praise or flattery
Position Power
Ingratiating Appeal
Centralized Organizations
Organizational Power
46. Offering rewards or favors to achieve the desired behavior.
Inspirational Appeal
e-tail
indirect channel
Bargaining
47. A condition of being subject to change or alteration
changeability
indirect channel
benefit
commercial recreation
48. Verbal or nonverbal signs of a customer's readiness to buy
incentive
buying signals
front of the house (lodging)
destination
49. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
behavioristics
follow-up
customer satisfaction
disposable income
50. Generating enthusiasm and commitment by appealing to the other's values or emotions
front of the house (lodging)
AIDA model
Ingratiating Appeal
Inspirational Appeal