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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Verbal or nonverbal signs of a customer's readiness to buy
buying signals
geographics
Expert Power
Authority Commensurate with Responsibility
2. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
channel of distribution
Enhancing Power through Alliances
frequent-flyer program
consolidator
3. A state of being abstract - as are things that cannot be touched
intermediary
customer satisfaction
intangibility
Consultation
4. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
facilitating products
experimental method
direct channel
commercial site
5. The main product that the customer is buying
direct channel
Delegation
core product
Reasoning
6. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Amtrak
empowerment
Reward Power
channel of distribution
7. The final stop of a journey - or the goal for travelers
destination
Delegation
customized tour
full-service restaurant
8. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
consolidator
back of the house
cost-plus pricing
Empowerment
9. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
destination marketing
chain
Barriers to Delegation
Emotive
10. Athletic activities and competitions for athletes who do not get paid.
consolidator
bed-and-breakfasts (B&Bs)
amateur sports
follow-up
11. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
commercial site
Empowerment
advertising
Centralized Organizations
12. Any advertising message sent directly to prospective customers via the mail
hub-and-spoke system
Centralized Organizations
direct mail
demand
13. Advertising with a goal of developing goodwill or a positive image
job application
direct channel
amateur sports
institutional advertising
14. Specialized knowledge or skill
Expert Power
economic multiplier
core product
empowerment
15. Ethnic variety as well as socioeconomic and gender variety in a group or society
diversity
Empowering Others
entrepreneur
concierge
16. Emotive - Directive - Reflective - Supportive
back of the house
Empowerment
Power and Communication Styles
entry-level
17. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
direct mail
average daily rate (ADR)
destination marketing
convention and visitors bureau (CVB)
18. A feature advantage of a product
benefit
hub-and-spoke system
diversity
Empowerment
19. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
competitive advantage
ethics
Empowerment
Emotive
20. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
compensation
infrastructure
guest satisfaction
Organizational Power
21. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
Supportive
Amtrak
career plan
guest satisfaction
22. The amount or quanity of goods and services that consumers are willing to buy at various prices
customer satisfaction
intermediary
informational interveiw
demand
23. Any recreational activity for which a guest pays a fee
core product
elasticity of demand
aesthetic pollution
commercial recreation
24. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
Personal Power
bed-and-breakfasts (B&Bs)
demographics
channel of distribution
25. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
amateur sports
Position Power
Bargaining
informational interveiw
26. A single- or multi-day exhibition held at a convention or civic center arena.
customized tour
Personal Power
consumer show
Power and Communication Styles
27. The path a product takes without the help of any intermediaries between the producer and consumer
Centralized Organizations
AIDA model
direct channel
entry-level
28. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
Directive
certification
Position Power
commercial site
29. The granting of authority or power to front-line personnel for handling and solving guests' problems
destination marketing
ecotourism
incentive
empowerment
30. A type of buisness that has more thatn one location with the same name under the same ownership
Ingratiating Appeal
Barriers to Delegation
chain
dependables
31. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
Power Tactics
e-tail
average daily rate (ADR)
Directive
32. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
buisness-to-buisness selling
Referent Power
infrastructure
economic multiplier
33. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
chain
facilitating products
behavioristics
34. Enlisting an individual's peers to support the need for the desired behavior.
back of the house
cost-plus pricing
dependables
Peer pressure
35. A basic - physical - or extended attribute of a product or purchase
feature
customized tour
Power and Communication Styles
changeability
36. The area in a hospitality establisment that guests view - such as the entrance and dining room
Authority Commensurate with Responsibility
cost-plus pricing
front of the house
aesthetic pollution
37. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
Power Tactics
core product
direct mail
hospitality-specific traits
38. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
hub-and-spoke system
competitive advantage
consumer show
advertising
39. A form of payment that may include wages - benefits - and/ or incentives in return work.
Directive
ecotourism
compensation
customized tour
40. Goods or services that aid the use of the core product
ecotourism
frequent-flyer program
facilitating products
franchise
41. The method of selling the customer additional related products tied to one name
Bargaining
cross-selling
entry-level
amateur sports
42. Influencing behavior by presenting facts and appealing to logic.
advertising
Reasoning
follow-up
guest or uniformed services
43. Authority granted to a position within the hierarchy of an organization
Directive
entrepreneur
Position Power
feature
44. The position of an employee at the beggening level of a particular career
facilitating products
entry-level
intermediary
buisness-to-buisness selling
45. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
pprenticeship
Decentralized Organization
advertising
business travel
46. Generating enthusiasm and commitment by appealing to the other's values or emotions
Expert Power
Inspirational Appeal
facilitating products
hallmark event
47. Personal characteristics admired by others
Referent Power
Power and Communication Styles
Reasoning
goal
48. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
franchise
frequent-flyer program
Delegation
Power
49. The sale of goods or services to the customer by means of the Internet.
convention and visitors bureau (CVB)
commercial site
chain
e-tail
50. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
customized tour
diversity
guest or uniformed services
hospitality-specific traits