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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The path a product takes using intermediaries between the producer and consumer
franchise
guest satisfaction
indirect channel
intangibility
2. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
experimental method
hospitality-specific traits
buying signals
e-tail
3. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
customer loyalty
Power and Communication Styles
economic multiplier
Empowering Others
4. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
benefit
charter tour
destination
Ingratiating Appeal
5. Enlisting an individual's peers to support the need for the desired behavior.
certification
Peer pressure
Referent Power
bed-and-breakfasts (B&Bs)
6. A state of being abstract - as are things that cannot be touched
buying signals
amateur sports
concierge
intangibility
7. The type of selling whereby one buisness sells goods or services to another buisness
buisness-to-buisness selling
distribution
Decentralized Organization
Personal Power
8. Advertising with a goal of developing goodwill or a positive image
channel of distribution
Bargaining
institutional advertising
Coercive Power
9. An agent who does not work directly for a travel provider but sells his or her products for a fee
experimental method
consumer show
guest satisfaction
intermediary
10. Any recreational activity for which a guest pays a fee
intermediary
commercial recreation
Power Tactics
pprenticeship
11. The main product that the customer is buying
Supportive
ethics
guest service agent (GSA)
core product
12. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Power
charter tour
Power Tactics
Centralized Organizations
13. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
globalization
destination marketing
guest satisfaction
14. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
average daily rate (ADR)
Enhancing Power through Alliances
Centralized Organizations
Reward Power
15. The area in a lodging facility that guests view - such as the lobby
institutional advertising
front of the house (lodging)
Position Power
hallmark event
16. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
Expert Power
Power
institutional advertising
dependables
17. Small unique inns that offer a full breakfast with a night's stay
Personal Power
bed-and-breakfasts (B&Bs)
back of the house (lodging)
guest or uniformed services
18. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
dependables
demographics
back of the house
direct channel
19. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
behavioristics
infrastructure
Power
facilitating products
20. Any advertising message sent directly to prospective customers via the mail
aesthetic pollution
direct mail
disposable income
indirect channel
21. The area in a lodging facility where support services take place which guests usually do not view
Empowering Others
advertising
back of the house (lodging)
Decentralized Organization
22. A form of payment that may include wages - benefits - and/ or incentives in return work.
customer satisfaction
compensation
Consultation
Pulling Rank
23. The amount or quanity of goods and services that consumers are willing to buy at various prices
frequent-flyer program
cost-plus pricing
Emotive
demand
24. Pricing products by calculating all costs and expenses and adding desired profit
incentive
average daily rate (ADR)
cost-plus pricing
Authority Commensurate with Responsibility
25. Document that job seekers fill out to help employers screen applicants.
job application
Excessively centralized organization
back of the house
Directive
26. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
bed-and-breakfasts (B&Bs)
destination marketing
commercial recreation
entrepreneur
27. A fee or payment based on a percentage of products sold
Bargaining
buying signals
core product
commission
28. Travel for the sole purpose of conducting and individuals or companys buisness
empowerment
guest or uniformed services
business travel
hospitality-specific traits
29. Specialized knowledge or skill
Pulling Rank
indirect channel
direct mail
Expert Power
30. Ability to punish
compensation
Empowering Others
Coercive Power
Consultation
31. A local or regional event with national or possible international appeal that occurs once or annually
disposable income
hallmark event
economic multiplier
customer loyalty
32. The process of getting the product to the consumer
Position Power
distribution
compensation
direct channel
33. The increasing integration of the world economy
career plan
globalization
Inspirational Appeal
Position Power
34. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
feature
convention and visitors bureau (CVB)
competitive advantage
destination resort
35. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
exemplary guest service
Consultation
Expert Power
Empowerment
36. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
hub-and-spoke system
intermediary
guest or uniformed services
commercial site
37. A single- or multi-day exhibition held at a convention or civic center arena.
Empowerment
consumer show
amateur sports
Decentralized Organization
38. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
Emotive
dependables
elasticity of demand
39. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
commercial recreation
core product
Delegation
economic multiplier
40. A feature advantage of a product
Ingratiating Appeal
compensation
benefit
advertising
41. Personal characteristics admired by others
Consultation
Referent Power
empowerment
demand
42. The eventual desired outcome
entry-level
Empowerment
bed-and-breakfasts (B&Bs)
goal
43. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
ethics
Empowerment
consolidator
indirect channel
44. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
pprenticeship
guest service agent (GSA)
customized tour
career plan
45. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
incentive
customized tour
frequent-flyer program
hub-and-spoke system
46. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
Reasoning
franchise
convention and visitors bureau (CVB)
Peer pressure
47. Position - Reward - Coercive
facilitating products
empowerment
disposable income
Organizational Power
48. A rate based on total sales for the day divided by the total number of sold rooms.
average daily rate (ADR)
elasticity of demand
direct channel
demographics
49. The path a travel product takes from producer to the consumer - or traveler
Excessively centralized organization
Position Power
channel of distribution
convention and visitors bureau (CVB)
50. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
economic multiplier
distribution
infrastructure
Power Tactics