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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using the authority of position power to order the desired behavior
Pulling Rank
commercial site
frequent-flyer program
follow-up
2. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
compensation
guest service agent (GSA)
Pulling Rank
intermediary
3. Travel for the sole purpose of conducting and individuals or companys buisness
business travel
empowerment
Coercive Power
Empowering Others
4. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
entrepreneur
destination marketing
behavioristics
AIDA model
5. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
compensation
Authority Commensurate with Responsibility
Ingratiating Appeal
buying signals
6. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
intermediary
amateur sports
Excessively centralized organization
7. Document that job seekers fill out to help employers screen applicants.
changeability
job application
commission
entry-level
8. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
cost-plus pricing
ethics
diversity
disposable income
9. A program in which an airline offers free travel - upgrades - and discounts to program members
ecotourism
frequent-flyer program
front of the house
elasticity of demand
10. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
commercial site
AIDA model
Ingratiating Appeal
business travel
11. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
charter tour
customer loyalty
ecotourism
compensation
12. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
commercial recreation
hub-and-spoke system
destination resort
guest service agent (GSA)
13. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
front of the house (lodging)
dependables
disposable income
chain
14. The area in a lodging facility that guests view - such as the lobby
entry-level
direct mail
e-tail
front of the house (lodging)
15. The main product that the customer is buying
certification
ecotourism
Reward Power
core product
16. A research method whereby a researcher observes the results of changing one or more marketing variables
diversity
experimental method
channel of distribution
buisness-to-buisness selling
17. An agent who does not work directly for a travel provider but sells his or her products for a fee
chain
intermediary
Pulling Rank
core product
18. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
advertising
intangibility
bed-and-breakfasts (B&Bs)
facilitating products
19. The money left from a person's gross income after taking out taxes
follow-up
economic multiplier
Reward Power
disposable income
20. Any advertising message sent directly to prospective customers via the mail
amateur sports
direct mail
business travel
goal
21. Any recreational activity for which a guest pays a fee
AIDA model
commercial recreation
ecotourism
destination marketing
22. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
direct channel
informational interveiw
franchise
infrastructure
23. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
advertising
amateur sports
economic multiplier
Power Tactics
24. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
Power
guest satisfaction
destination resort
average daily rate (ADR)
25. A rate based on total sales for the day divided by the total number of sold rooms.
Supportive
Empowering Others
average daily rate (ADR)
convention and visitors bureau (CVB)
26. A state of being abstract - as are things that cannot be touched
full-service restaurant
intangibility
franchise
direct mail
27. The path a product takes without the help of any intermediaries between the producer and consumer
direct channel
destination
Enhancing Power through Alliances
Reward Power
28. Generally characterized by multiple levels of management and managers who must manage large numbers of people
aesthetic pollution
Delegation
Excessively centralized organization
Power
29. The position of an employee at the beggening level of a particular career
empowerment
Directive
entry-level
Decentralized Organization
30. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
Directive
AIDA model
demand
customized tour
31. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Amtrak
Reflective
competitive advantage
follow-up
32. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
compensation
Emotive
convention and visitors bureau (CVB)
Ingratiating Appeal
33. The method of selling the customer additional related products tied to one name
advertising
exemplary guest service
cross-selling
front of the house
34. The process of getting the product to the consumer
core product
distribution
Directive
Personal Power
35. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
commission
empowerment
globalization
guest or uniformed services
36. Consistent hospitality service that exceeds guest expectations.
Centralized Organizations
guest service agent (GSA)
behavioristics
exemplary guest service
37. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
career plan
ecotourism
certification
follow-up
38. A form of payment that may include wages - benefits - and/ or incentives in return work.
commercial site
hospitality-specific traits
compensation
demographics
39. The variation of consumer demand due to a change in price
empowerment
elasticity of demand
Power Tactics
customer satisfaction
40. The sale of goods or services to the customer by means of the Internet.
Pulling Rank
AIDA model
e-tail
commercial site
41. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
Inspirational Appeal
concierge
economic multiplier
elasticity of demand
42. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
Enhancing Power through Alliances
ecotourism
Peer pressure
Position Power
43. A single- or multi-day exhibition held at a convention or civic center arena.
e-tail
commercial recreation
hallmark event
consumer show
44. The increasing integration of the world economy
globalization
chain
front of the house (lodging)
competitive advantage
45. Enlisting an individual's peers to support the need for the desired behavior.
Peer pressure
elasticity of demand
changeability
advertising
46. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
incentive
Enhancing Power through Alliances
customized tour
goal
47. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Emotive
commercial site
certification
Reasoning
48. Verbal or nonverbal signs of a customer's readiness to buy
buying signals
direct mail
follow-up
e-tail
49. A basic - physical - or extended attribute of a product or purchase
convention and visitors bureau (CVB)
experimental method
feature
Pulling Rank
50. Expert - Referent
buying signals
AIDA model
customer satisfaction
Personal Power