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Hospitality Management
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Enhancing Power through Alliances
concierge
compensation
business travel
2. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
hospitality-specific traits
franchise
disposable income
direct mail
3. The area in a lodging facility that guests view - such as the lobby
front of the house (lodging)
franchise
destination
Power
4. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Reflective
empowerment
Upward Appeal
front of the house
5. A state of being abstract - as are things that cannot be touched
AIDA model
feature
intangibility
consolidator
6. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Authority Commensurate with Responsibility
direct mail
Reward Power
front of the house (lodging)
7. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
entrepreneur
convention and visitors bureau (CVB)
goal
advertising
8. Influencing behavior by presenting facts and appealing to logic.
Reasoning
globalization
indirect channel
Reward Power
9. The position of an employee at the beggening level of a particular career
entrepreneur
frequent-flyer program
entry-level
economic multiplier
10. The type of selling whereby one buisness sells goods or services to another buisness
guest service agent (GSA)
Centralized Organizations
buisness-to-buisness selling
guest satisfaction
11. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
charter tour
ecotourism
Power and Communication Styles
geographics
12. Referring to others with greater position power and authority who support the desired behavior.
Upward Appeal
convention and visitors bureau (CVB)
full-service restaurant
Power Tactics
13. Expert - Referent
experimental method
Excessively centralized organization
concierge
Personal Power
14. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
franchise
facilitating products
full-service restaurant
institutional advertising
15. The granting of authority or power to front-line personnel for handling and solving guests' problems
empowerment
franchise
hub-and-spoke system
cost-plus pricing
16. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
cost-plus pricing
ecotourism
full-service restaurant
cross-selling
17. The method of selling the customer additional related products tied to one name
cross-selling
Power
economic multiplier
hallmark event
18. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
empowerment
dependables
pprenticeship
Inspirational Appeal
19. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
Amtrak
guest service agent (GSA)
Consultation
Expert Power
20. Ethnic variety as well as socioeconomic and gender variety in a group or society
disposable income
diversity
competitive advantage
demographics
21. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
indirect channel
front of the house
certification
Bargaining
22. A research method whereby a researcher observes the results of changing one or more marketing variables
e-tail
commercial site
consumer show
experimental method
23. A fee or payment based on a percentage of products sold
goal
cost-plus pricing
Personal Power
commission
24. Using the authority of position power to order the desired behavior
destination
Pulling Rank
chain
dependables
25. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
bed-and-breakfasts (B&Bs)
customer loyalty
Reasoning
core product
26. Authority granted to a position within the hierarchy of an organization
Barriers to Delegation
customer satisfaction
Position Power
empowerment
27. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
Reflective
Reward Power
intermediary
28. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
Decentralized Organization
elasticity of demand
Upward Appeal
demographics
29. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
buying signals
channel of distribution
Empowering Others
Centralized Organizations
30. Ability to influence the behavior of others
customer loyalty
Power
ecotourism
career plan
31. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
ecotourism
AIDA model
Barriers to Delegation
convention and visitors bureau (CVB)
32. A condition of being subject to change or alteration
average daily rate (ADR)
back of the house (lodging)
changeability
front of the house (lodging)
33. The increasing integration of the world economy
job application
globalization
Amtrak
Reflective
34. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
hospitality-specific traits
Supportive
customer satisfaction
Power
35. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
compensation
economic multiplier
follow-up
bed-and-breakfasts (B&Bs)
36. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
customer satisfaction
infrastructure
Centralized Organizations
direct channel
37. The area in a hospitality establisment that guests view - such as the entrance and dining room
buisness-to-buisness selling
front of the house
Consultation
hallmark event
38. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
career plan
consolidator
institutional advertising
business travel
39. Athletic activities and competitions for athletes who do not get paid.
hospitality-specific traits
Reflective
direct mail
amateur sports
40. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
full-service restaurant
elasticity of demand
demographics
41. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
average daily rate (ADR)
bed-and-breakfasts (B&Bs)
channel of distribution
follow-up
42. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
changeability
career plan
Delegation
Barriers to Delegation
43. The amount or quanity of goods and services that consumers are willing to buy at various prices
demand
job application
commission
Authority Commensurate with Responsibility
44. The money left from a person's gross income after taking out taxes
disposable income
demographics
bed-and-breakfasts (B&Bs)
cost-plus pricing
45. The path a travel product takes from producer to the consumer - or traveler
Delegation
channel of distribution
direct mail
back of the house (lodging)
46. Specialized knowledge or skill
Expert Power
Personal Power
certification
consumer show
47. A feature advantage of a product
benefit
franchise
bed-and-breakfasts (B&Bs)
core product
48. Authority to provide rewards
entry-level
Ingratiating Appeal
Reward Power
destination marketing
49. The main product that the customer is buying
customer satisfaction
charter tour
core product
business travel
50. A form of payment that may include wages - benefits - and/ or incentives in return work.
compensation
back of the house
empowerment
Authority Commensurate with Responsibility
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