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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
behavioristics
hub-and-spoke system
experimental method
Reasoning
2. Any advertising message sent directly to prospective customers via the mail
direct mail
changeability
advertising
destination marketing
3. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
advertising
Pulling Rank
ecotourism
Supportive
4. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
elasticity of demand
AIDA model
compensation
aesthetic pollution
5. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
globalization
channel of distribution
Directive
customer loyalty
6. A written statement of career goals and the necessary steps to acheive them
Decentralized Organization
concierge
career plan
hallmark event
7. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
concierge
Authority Commensurate with Responsibility
charter tour
8. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
Decentralized Organization
institutional advertising
core product
dependables
9. The increasing integration of the world economy
empowerment
Authority Commensurate with Responsibility
globalization
channel of distribution
10. A positive feeling or reaction customers have when a buisness or product meets their needs
facilitating products
customer satisfaction
hub-and-spoke system
Ingratiating Appeal
11. An agent who does not work directly for a travel provider but sells his or her products for a fee
entrepreneur
Authority Commensurate with Responsibility
cross-selling
intermediary
12. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
dependables
Delegation
charter tour
exemplary guest service
13. A single- or multi-day exhibition held at a convention or civic center arena.
infrastructure
consumer show
Personal Power
destination
14. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
AIDA model
front of the house (lodging)
hospitality-specific traits
15. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
AIDA model
Emotive
franchise
core product
16. A fee or payment based on a percentage of products sold
commission
Centralized Organizations
Upward Appeal
follow-up
17. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
amateur sports
Organizational Power
full-service restaurant
intermediary
18. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
Expert Power
guest or uniformed services
compensation
Ingratiating Appeal
19. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
Supportive
Power
back of the house (lodging)
20. The sale of goods or services to the customer by means of the Internet.
follow-up
hospitality-specific traits
e-tail
ecotourism
21. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
charter tour
Empowering Others
Reward Power
concierge
22. The amount or quanity of goods and services that consumers are willing to buy at various prices
Empowering Others
Enhancing Power through Alliances
Reflective
demand
23. Any recreational activity for which a guest pays a fee
changeability
Inspirational Appeal
concierge
commercial recreation
24. The path a product takes using intermediaries between the producer and consumer
customer satisfaction
e-tail
indirect channel
commercial recreation
25. A person who organizes - manages - and takes the risk of owning and operating a buisness
economic multiplier
disposable income
Organizational Power
entrepreneur
26. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
demand
front of the house (lodging)
informational interveiw
Reflective
27. A basic - physical - or extended attribute of a product or purchase
feature
hallmark event
front of the house (lodging)
Coercive Power
28. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
Amtrak
charter tour
AIDA model
Excessively centralized organization
29. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
pprenticeship
experimental method
Power Tactics
Personal Power
30. Verbal or nonverbal signs of a customer's readiness to buy
consolidator
buying signals
competitive advantage
Coercive Power
31. The area in a lodging facility that guests view - such as the lobby
aesthetic pollution
Power
Pulling Rank
front of the house (lodging)
32. The money left from a person's gross income after taking out taxes
disposable income
e-tail
indirect channel
job application
33. Ability to punish
core product
Coercive Power
direct channel
behavioristics
34. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
direct mail
Enhancing Power through Alliances
empowerment
guest or uniformed services
35. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
hallmark event
incentive
diversity
Empowerment
36. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
globalization
ethics
competitive advantage
Barriers to Delegation
37. The process of getting the product to the consumer
geographics
distribution
experimental method
Directive
38. Influencing behavior by presenting facts and appealing to logic.
Reasoning
demographics
Reward Power
front of the house
39. Generating enthusiasm and commitment by appealing to the other's values or emotions
customized tour
empowerment
cross-selling
Inspirational Appeal
40. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
buisness-to-buisness selling
channel of distribution
demand
Amtrak
41. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
direct mail
compensation
feature
42. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
charter tour
commercial site
incentive
Referent Power
43. The path a travel product takes from producer to the consumer - or traveler
channel of distribution
Expert Power
back of the house (lodging)
front of the house (lodging)
44. The position of an employee at the beggening level of a particular career
Bargaining
job application
entry-level
Ingratiating Appeal
45. A type of buisness that has more thatn one location with the same name under the same ownership
chain
Enhancing Power through Alliances
follow-up
benefit
46. Pricing products by calculating all costs and expenses and adding desired profit
front of the house (lodging)
cost-plus pricing
economic multiplier
demographics
47. A rate based on total sales for the day divided by the total number of sold rooms.
average daily rate (ADR)
customer satisfaction
informational interveiw
commercial site
48. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
e-tail
ecotourism
hub-and-spoke system
goal
49. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
hub-and-spoke system
Delegation
back of the house
guest service agent (GSA)
50. Involving the other person in decisions that directly relate to the desired behavior
frequent-flyer program
commission
Consultation
Inspirational Appeal