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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Referring to others with greater position power and authority who support the desired behavior.
institutional advertising
Upward Appeal
entry-level
Coercive Power
2. Enlisting an individual's peers to support the need for the desired behavior.
aesthetic pollution
Decentralized Organization
Peer pressure
concierge
3. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
advertising
hub-and-spoke system
frequent-flyer program
goal
4. Athletic activities and competitions for athletes who do not get paid.
amateur sports
behavioristics
feature
e-tail
5. The sale of goods or services to the customer by means of the Internet.
guest service agent (GSA)
Inspirational Appeal
Power Tactics
e-tail
6. The increasing integration of the world economy
globalization
buisness-to-buisness selling
job application
career plan
7. Authority to provide rewards
hallmark event
Reward Power
demographics
customized tour
8. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Delegation
guest service agent (GSA)
destination
Emotive
9. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
full-service restaurant
franchise
intermediary
10. Using the authority of position power to order the desired behavior
back of the house (lodging)
career plan
Pulling Rank
Coercive Power
11. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
consolidator
guest or uniformed services
Position Power
commercial recreation
12. The amount or quanity of goods and services that consumers are willing to buy at various prices
demand
Excessively centralized organization
hospitality-specific traits
elasticity of demand
13. The type of selling whereby one buisness sells goods or services to another buisness
Supportive
destination
distribution
buisness-to-buisness selling
14. A feature advantage of a product
benefit
empowerment
Power
Power and Communication Styles
15. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
competitive advantage
pprenticeship
benefit
Delegation
16. A program in which an airline offers free travel - upgrades - and discounts to program members
chain
back of the house
frequent-flyer program
exemplary guest service
17. The final stop of a journey - or the goal for travelers
dependables
destination
customer satisfaction
Centralized Organizations
18. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
destination marketing
concierge
back of the house
chain
19. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
empowerment
back of the house (lodging)
Barriers to Delegation
commercial site
20. Expert - Referent
infrastructure
Enhancing Power through Alliances
Personal Power
guest or uniformed services
21. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Authority Commensurate with Responsibility
indirect channel
commission
intermediary
22. The money left from a person's gross income after taking out taxes
disposable income
Excessively centralized organization
destination
charter tour
23. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
infrastructure
Personal Power
Supportive
Bargaining
24. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
Bargaining
chain
full-service restaurant
Empowering Others
25. A condition of being subject to change or alteration
commercial site
aesthetic pollution
globalization
changeability
26. The process of getting the product to the consumer
distribution
incentive
certification
Power and Communication Styles
27. Authority granted to a position within the hierarchy of an organization
back of the house (lodging)
compensation
Reasoning
Position Power
28. Small unique inns that offer a full breakfast with a night's stay
intangibility
Directive
destination
bed-and-breakfasts (B&Bs)
29. An agent who does not work directly for a travel provider but sells his or her products for a fee
franchise
customer loyalty
average daily rate (ADR)
intermediary
30. Travel for the sole purpose of conducting and individuals or companys buisness
guest service agent (GSA)
diversity
business travel
hub-and-spoke system
31. Any advertising message sent directly to prospective customers via the mail
direct mail
Bargaining
Organizational Power
Peer pressure
32. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
benefit
amateur sports
cost-plus pricing
charter tour
33. A type of buisness that has more thatn one location with the same name under the same ownership
Power and Communication Styles
intermediary
chain
Empowering Others
34. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
Empowering Others
dependables
channel of distribution
economic multiplier
35. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
geographics
elasticity of demand
Directive
customized tour
36. A research method whereby a researcher observes the results of changing one or more marketing variables
business travel
guest or uniformed services
experimental method
intangibility
37. Consistent hospitality service that exceeds guest expectations.
diversity
back of the house
exemplary guest service
Referent Power
38. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
cost-plus pricing
empowerment
incentive
back of the house (lodging)
39. A written statement of career goals and the necessary steps to acheive them
convention and visitors bureau (CVB)
business travel
Consultation
career plan
40. A rate based on total sales for the day divided by the total number of sold rooms.
AIDA model
average daily rate (ADR)
ecotourism
buying signals
41. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
geographics
Reasoning
benefit
Power Tactics
42. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
cross-selling
consumer show
hospitality-specific traits
career plan
43. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
destination resort
back of the house
dependables
consolidator
44. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
back of the house
consumer show
front of the house
destination marketing
45. A single- or multi-day exhibition held at a convention or civic center arena.
guest service agent (GSA)
convention and visitors bureau (CVB)
hallmark event
consumer show
46. Influencing behavior by presenting facts and appealing to logic.
behavioristics
entrepreneur
Reasoning
Ingratiating Appeal
47. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Delegation
Coercive Power
direct channel
dependables
48. The variation of consumer demand due to a change in price
Peer pressure
elasticity of demand
competitive advantage
infrastructure
49. Advertising with a goal of developing goodwill or a positive image
institutional advertising
full-service restaurant
advertising
entry-level
50. The main product that the customer is buying
aesthetic pollution
core product
Authority Commensurate with Responsibility
exemplary guest service