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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A research method whereby a researcher observes the results of changing one or more marketing variables
experimental method
Decentralized Organization
Reward Power
franchise
2. Ability to punish
customer satisfaction
Coercive Power
entry-level
full-service restaurant
3. A written statement of career goals and the necessary steps to acheive them
diversity
career plan
channel of distribution
Coercive Power
4. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
certification
consumer show
buisness-to-buisness selling
franchise
5. Athletic activities and competitions for athletes who do not get paid.
ethics
Centralized Organizations
amateur sports
convention and visitors bureau (CVB)
6. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
consolidator
Power and Communication Styles
core product
convention and visitors bureau (CVB)
7. Emotive - Directive - Reflective - Supportive
behavioristics
intangibility
Power and Communication Styles
Personal Power
8. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
average daily rate (ADR)
Personal Power
hub-and-spoke system
follow-up
9. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
amateur sports
direct channel
frequent-flyer program
hospitality-specific traits
10. A type of buisness that has more thatn one location with the same name under the same ownership
hub-and-spoke system
chain
guest service agent (GSA)
job application
11. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
ecotourism
business travel
guest or uniformed services
buisness-to-buisness selling
12. The process of getting the product to the consumer
distribution
disposable income
informational interveiw
follow-up
13. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
Barriers to Delegation
hub-and-spoke system
customized tour
Directive
14. A single- or multi-day exhibition held at a convention or civic center arena.
consumer show
consolidator
Empowerment
Power and Communication Styles
15. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
benefit
elasticity of demand
Reflective
Inspirational Appeal
16. The granting of authority or power to front-line personnel for handling and solving guests' problems
empowerment
channel of distribution
incentive
Decentralized Organization
17. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
consolidator
front of the house
infrastructure
behavioristics
18. A program in which an airline offers free travel - upgrades - and discounts to program members
hallmark event
benefit
channel of distribution
frequent-flyer program
19. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
guest service agent (GSA)
Power Tactics
follow-up
bed-and-breakfasts (B&Bs)
20. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
advertising
behavioristics
globalization
Reward Power
21. Consistent hospitality service that exceeds guest expectations.
hub-and-spoke system
Upward Appeal
core product
exemplary guest service
22. An agent who does not work directly for a travel provider but sells his or her products for a fee
intermediary
customer loyalty
Ingratiating Appeal
front of the house (lodging)
23. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
charter tour
advertising
back of the house
Ingratiating Appeal
24. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Expert Power
concierge
Excessively centralized organization
follow-up
25. A positive feeling or reaction customers have when a buisness or product meets their needs
charter tour
competitive advantage
customer satisfaction
hub-and-spoke system
26. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
Ingratiating Appeal
incentive
Coercive Power
average daily rate (ADR)
27. A basic - physical - or extended attribute of a product or purchase
Reasoning
dependables
behavioristics
feature
28. Advertising with a goal of developing goodwill or a positive image
Supportive
institutional advertising
infrastructure
distribution
29. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
amateur sports
Consultation
Amtrak
franchise
30. Offering rewards or favors to achieve the desired behavior.
cost-plus pricing
Bargaining
Upward Appeal
franchise
31. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
ethics
job application
indirect channel
consolidator
32. The path a travel product takes from producer to the consumer - or traveler
consolidator
Power Tactics
globalization
channel of distribution
33. The position of an employee at the beggening level of a particular career
commission
direct channel
entry-level
competitive advantage
34. Involving the other person in decisions that directly relate to the desired behavior
economic multiplier
Ingratiating Appeal
Position Power
Consultation
35. The variation of consumer demand due to a change in price
convention and visitors bureau (CVB)
guest or uniformed services
franchise
elasticity of demand
36. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
full-service restaurant
Empowerment
commission
hub-and-spoke system
37. The final stop of a journey - or the goal for travelers
hub-and-spoke system
destination
destination marketing
demand
38. The amount or quanity of goods and services that consumers are willing to buy at various prices
demand
customized tour
Supportive
back of the house
39. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
behavioristics
Supportive
globalization
Centralized Organizations
40. A feature advantage of a product
changeability
e-tail
benefit
Referent Power
41. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
customized tour
empowerment
front of the house (lodging)
Excessively centralized organization
42. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
diversity
frequent-flyer program
Empowering Others
geographics
43. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
aesthetic pollution
Empowerment
concierge
Power
44. A form of payment that may include wages - benefits - and/ or incentives in return work.
indirect channel
Reasoning
AIDA model
compensation
45. Enlisting an individual's peers to support the need for the desired behavior.
guest or uniformed services
customer satisfaction
Peer pressure
competitive advantage
46. The eventual desired outcome
demographics
intangibility
geographics
goal
47. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
concierge
Pulling Rank
Inspirational Appeal
48. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
benefit
guest satisfaction
Enhancing Power through Alliances
buisness-to-buisness selling
49. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
compensation
Consultation
customer loyalty
exemplary guest service
50. Document that job seekers fill out to help employers screen applicants.
job application
charter tour
full-service restaurant
career plan