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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Coercive Power
direct mail
Emotive
concierge
2. The path a product takes using intermediaries between the producer and consumer
indirect channel
buisness-to-buisness selling
Personal Power
direct channel
3. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
Position Power
ethics
aesthetic pollution
Ingratiating Appeal
4. A resort property in a specefic location with a concentration of recources or facilities
business travel
Consultation
destination resort
Reward Power
5. Ability to influence the behavior of others
elasticity of demand
AIDA model
institutional advertising
Power
6. The eventual desired outcome
consumer show
institutional advertising
goal
Decentralized Organization
7. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
full-service restaurant
AIDA model
Pulling Rank
empowerment
8. Authority granted to a position within the hierarchy of an organization
intangibility
Inspirational Appeal
Position Power
commercial site
9. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
convention and visitors bureau (CVB)
benefit
Upward Appeal
Directive
10. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Directive
Centralized Organizations
Amtrak
Empowerment
11. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
concierge
disposable income
Delegation
12. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Power
cross-selling
Delegation
dependables
13. A feature advantage of a product
full-service restaurant
benefit
aesthetic pollution
chain
14. The area in a lodging facility that guests view - such as the lobby
infrastructure
Reward Power
incentive
front of the house (lodging)
15. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
back of the house
e-tail
consolidator
feature
16. Advertising with a goal of developing goodwill or a positive image
globalization
channel of distribution
back of the house
institutional advertising
17. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
consolidator
charter tour
customer loyalty
indirect channel
18. A state of being abstract - as are things that cannot be touched
front of the house (lodging)
back of the house (lodging)
Bargaining
intangibility
19. A basic - physical - or extended attribute of a product or purchase
Pulling Rank
Barriers to Delegation
consumer show
feature
20. Offering rewards or favors to achieve the desired behavior.
demographics
Bargaining
Personal Power
diversity
21. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
franchise
dependables
competitive advantage
charter tour
22. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
pprenticeship
Amtrak
globalization
geographics
23. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
diversity
demographics
commercial recreation
buisness-to-buisness selling
24. The area in a lodging facility where support services take place which guests usually do not view
aesthetic pollution
back of the house (lodging)
Enhancing Power through Alliances
Coercive Power
25. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
consolidator
facilitating products
commercial site
infrastructure
26. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
destination
compensation
experimental method
27. Generally characterized by multiple levels of management and managers who must manage large numbers of people
buying signals
Directive
Excessively centralized organization
direct channel
28. Ethnic variety as well as socioeconomic and gender variety in a group or society
intangibility
benefit
diversity
front of the house
29. The area in a hospitality establisment that guests view - such as the entrance and dining room
entrepreneur
guest service agent (GSA)
Power and Communication Styles
front of the house
30. Pricing products by calculating all costs and expenses and adding desired profit
channel of distribution
diversity
cost-plus pricing
elasticity of demand
31. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
ethics
guest satisfaction
front of the house
convention and visitors bureau (CVB)
32. The process of getting the product to the consumer
distribution
consolidator
cost-plus pricing
infrastructure
33. A person who organizes - manages - and takes the risk of owning and operating a buisness
entrepreneur
consolidator
disposable income
ecotourism
34. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
demographics
destination marketing
front of the house
charter tour
35. The variation of consumer demand due to a change in price
incentive
elasticity of demand
Delegation
average daily rate (ADR)
36. A research method whereby a researcher observes the results of changing one or more marketing variables
Peer pressure
channel of distribution
intermediary
experimental method
37. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
hospitality-specific traits
hallmark event
behavioristics
diversity
38. The final stop of a journey - or the goal for travelers
informational interveiw
cross-selling
destination
Power Tactics
39. Emotive - Directive - Reflective - Supportive
customer satisfaction
Power and Communication Styles
Consultation
diversity
40. The path a travel product takes from producer to the consumer - or traveler
channel of distribution
destination
advertising
e-tail
41. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
elasticity of demand
Power Tactics
amateur sports
Centralized Organizations
42. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
distribution
Bargaining
convention and visitors bureau (CVB)
destination resort
43. Winning approval through praise or flattery
customized tour
Ingratiating Appeal
globalization
informational interveiw
44. Athletic activities and competitions for athletes who do not get paid.
intermediary
consolidator
front of the house
amateur sports
45. A program in which an airline offers free travel - upgrades - and discounts to program members
Centralized Organizations
front of the house (lodging)
infrastructure
frequent-flyer program
46. A fee or payment based on a percentage of products sold
feature
commission
behavioristics
informational interveiw
47. Specialized knowledge or skill
Expert Power
AIDA model
disposable income
informational interveiw
48. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
Power
Coercive Power
advertising
job application
49. Any advertising message sent directly to prospective customers via the mail
diversity
direct mail
Emotive
hub-and-spoke system
50. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
demand
exemplary guest service
feature
aesthetic pollution