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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
entry-level
Organizational Power
diversity
franchise
2. A person who organizes - manages - and takes the risk of owning and operating a buisness
convention and visitors bureau (CVB)
chain
full-service restaurant
entrepreneur
3. A resort property in a specefic location with a concentration of recources or facilities
destination resort
Empowering Others
Position Power
channel of distribution
4. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
economic multiplier
compensation
ethics
back of the house
5. Authority granted to a position within the hierarchy of an organization
Referent Power
Position Power
Authority Commensurate with Responsibility
frequent-flyer program
6. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
back of the house (lodging)
consolidator
feature
guest or uniformed services
7. The sale of goods or services to the customer by means of the Internet.
franchise
Amtrak
hospitality-specific traits
e-tail
8. Pricing products by calculating all costs and expenses and adding desired profit
behavioristics
cost-plus pricing
demand
economic multiplier
9. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
career plan
customized tour
concierge
Upward Appeal
10. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
back of the house
direct channel
Barriers to Delegation
economic multiplier
11. Emotive - Directive - Reflective - Supportive
cross-selling
facilitating products
Power and Communication Styles
Reflective
12. Ethnic variety as well as socioeconomic and gender variety in a group or society
compensation
goal
diversity
follow-up
13. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Peer pressure
competitive advantage
frequent-flyer program
Empowering Others
14. A program in which an airline offers free travel - upgrades - and discounts to program members
frequent-flyer program
channel of distribution
amateur sports
Upward Appeal
15. Advertising with a goal of developing goodwill or a positive image
commercial site
Power
customer satisfaction
institutional advertising
16. The process of getting the product to the consumer
Position Power
geographics
distribution
consolidator
17. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
back of the house (lodging)
destination marketing
Power
AIDA model
18. Offering rewards or favors to achieve the desired behavior.
Bargaining
distribution
Decentralized Organization
Centralized Organizations
19. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
economic multiplier
Emotive
demographics
disposable income
20. A condition of being subject to change or alteration
changeability
certification
intermediary
demand
21. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Coercive Power
cost-plus pricing
commercial recreation
Reflective
22. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
entry-level
demographics
certification
hallmark event
23. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
behavioristics
guest or uniformed services
Power
infrastructure
24. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
direct mail
Expert Power
full-service restaurant
25. The path a product takes without the help of any intermediaries between the producer and consumer
Coercive Power
experimental method
direct channel
Referent Power
26. An agent who does not work directly for a travel provider but sells his or her products for a fee
back of the house
consolidator
intermediary
Power Tactics
27. Personal characteristics admired by others
amateur sports
Referent Power
Ingratiating Appeal
career plan
28. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
destination marketing
customized tour
incentive
Supportive
29. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
demand
charter tour
consumer show
Empowering Others
30. Ability to punish
business travel
Coercive Power
AIDA model
Inspirational Appeal
31. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
hub-and-spoke system
hospitality-specific traits
institutional advertising
indirect channel
32. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
entry-level
bed-and-breakfasts (B&Bs)
guest service agent (GSA)
destination
33. Position - Reward - Coercive
incentive
competitive advantage
business travel
Organizational Power
34. The path a product takes using intermediaries between the producer and consumer
Expert Power
indirect channel
AIDA model
Inspirational Appeal
35. The area in a lodging facility that guests view - such as the lobby
experimental method
front of the house (lodging)
amateur sports
aesthetic pollution
36. A research method whereby a researcher observes the results of changing one or more marketing variables
job application
Supportive
Directive
experimental method
37. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
Upward Appeal
Organizational Power
experimental method
38. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
globalization
aesthetic pollution
Bargaining
core product
39. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
institutional advertising
Power Tactics
Power
frequent-flyer program
40. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
behavioristics
destination resort
hallmark event
ethics
41. A written statement of career goals and the necessary steps to acheive them
Reward Power
indirect channel
career plan
elasticity of demand
42. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
guest or uniformed services
direct mail
Empowerment
Supportive
43. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
Position Power
intangibility
empowerment
ecotourism
44. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Pulling Rank
Authority Commensurate with Responsibility
Ingratiating Appeal
ecotourism
45. The amount or quanity of goods and services that consumers are willing to buy at various prices
institutional advertising
Authority Commensurate with Responsibility
hub-and-spoke system
demand
46. The variation of consumer demand due to a change in price
elasticity of demand
franchise
Bargaining
Excessively centralized organization
47. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
customized tour
entrepreneur
advertising
hub-and-spoke system
48. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
behavioristics
goal
Power Tactics
customer loyalty
49. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
Consultation
competitive advantage
disposable income
pprenticeship
50. Consistent hospitality service that exceeds guest expectations.
Peer pressure
Power
exemplary guest service
Empowerment