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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Specialized knowledge or skill
Empowerment
commercial site
Expert Power
distribution
2. Any advertising message sent directly to prospective customers via the mail
Excessively centralized organization
direct mail
Enhancing Power through Alliances
buying signals
3. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Delegation
informational interveiw
elasticity of demand
Amtrak
4. Generally characterized by multiple levels of management and managers who must manage large numbers of people
Power and Communication Styles
Inspirational Appeal
Expert Power
Excessively centralized organization
5. Consistent hospitality service that exceeds guest expectations.
empowerment
entrepreneur
channel of distribution
exemplary guest service
6. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
entrepreneur
Reflective
concierge
indirect channel
7. Emotive - Directive - Reflective - Supportive
job application
destination marketing
Power and Communication Styles
Reasoning
8. The sale of goods or services to the customer by means of the Internet.
e-tail
Power
informational interveiw
entrepreneur
9. Athletic activities and competitions for athletes who do not get paid.
elasticity of demand
aesthetic pollution
amateur sports
commercial site
10. Enlisting an individual's peers to support the need for the desired behavior.
Peer pressure
back of the house (lodging)
Upward Appeal
bed-and-breakfasts (B&Bs)
11. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Authority Commensurate with Responsibility
Ingratiating Appeal
exemplary guest service
hospitality-specific traits
12. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
exemplary guest service
Coercive Power
front of the house (lodging)
hospitality-specific traits
13. Influencing behavior by presenting facts and appealing to logic.
direct channel
Personal Power
distribution
Reasoning
14. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
franchise
demand
Power Tactics
15. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
charter tour
channel of distribution
AIDA model
ethics
16. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
experimental method
intermediary
guest satisfaction
Amtrak
17. The money left from a person's gross income after taking out taxes
destination
hub-and-spoke system
disposable income
commercial recreation
18. Expert - Referent
Reflective
destination resort
Personal Power
elasticity of demand
19. The area in a hospitality establisment that guests view - such as the entrance and dining room
economic multiplier
front of the house
buying signals
Power
20. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
Bargaining
Empowering Others
aesthetic pollution
entry-level
21. Offering rewards or favors to achieve the desired behavior.
Bargaining
pprenticeship
diversity
Delegation
22. A basic - physical - or extended attribute of a product or purchase
feature
competitive advantage
experimental method
Organizational Power
23. The variation of consumer demand due to a change in price
Amtrak
Referent Power
elasticity of demand
Empowering Others
24. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Supportive
Empowerment
average daily rate (ADR)
destination
25. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
convention and visitors bureau (CVB)
guest service agent (GSA)
competitive advantage
demographics
26. Small unique inns that offer a full breakfast with a night's stay
bed-and-breakfasts (B&Bs)
direct mail
informational interveiw
Consultation
27. Generating enthusiasm and commitment by appealing to the other's values or emotions
destination resort
Inspirational Appeal
benefit
e-tail
28. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
guest or uniformed services
Emotive
destination
compensation
29. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
certification
indirect channel
Pulling Rank
commission
30. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
hospitality-specific traits
Ingratiating Appeal
advertising
commission
31. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
Reasoning
customer loyalty
facilitating products
Empowering Others
32. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
aesthetic pollution
front of the house (lodging)
Amtrak
Reflective
33. Travel for the sole purpose of conducting and individuals or companys buisness
compensation
business travel
full-service restaurant
Expert Power
34. A feature advantage of a product
benefit
feature
demographics
Power and Communication Styles
35. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
Empowerment
Emotive
incentive
convention and visitors bureau (CVB)
36. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
consumer show
intermediary
ecotourism
guest service agent (GSA)
37. The process of developing - promoting - and distributing specefic locations to satisfy travelers and maintain appeal as long as possible
facilitating products
destination marketing
changeability
intangibility
38. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
Delegation
intermediary
advertising
hub-and-spoke system
39. A person who organizes - manages - and takes the risk of owning and operating a buisness
ethics
entrepreneur
commission
guest service agent (GSA)
40. Pricing products by calculating all costs and expenses and adding desired profit
cost-plus pricing
pprenticeship
exemplary guest service
commercial recreation
41. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
indirect channel
Supportive
Power Tactics
informational interveiw
42. A condition of being subject to change or alteration
amateur sports
Reflective
infrastructure
changeability
43. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
job application
average daily rate (ADR)
behavioristics
demographics
44. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
Organizational Power
elasticity of demand
dependables
commercial site
45. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
incentive
front of the house (lodging)
empowerment
Empowering Others
46. A local or regional event with national or possible international appeal that occurs once or annually
Decentralized Organization
Reasoning
hallmark event
follow-up
47. Advertising with a goal of developing goodwill or a positive image
guest or uniformed services
changeability
institutional advertising
economic multiplier
48. Document that job seekers fill out to help employers screen applicants.
job application
cost-plus pricing
indirect channel
direct mail
49. The final stop of a journey - or the goal for travelers
infrastructure
Power and Communication Styles
destination
follow-up
50. Authority granted to a position within the hierarchy of an organization
Position Power
direct channel
Enhancing Power through Alliances
Personal Power