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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Generally characterized by multiple levels of management and managers who must manage large numbers of people
globalization
Excessively centralized organization
hospitality-specific traits
buying signals
2. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
demand
benefit
Expert Power
3. Involving the other person in decisions that directly relate to the desired behavior
consolidator
Organizational Power
Enhancing Power through Alliances
Consultation
4. The increasing integration of the world economy
globalization
Power Tactics
customized tour
e-tail
5. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
Position Power
commercial recreation
AIDA model
6. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
exemplary guest service
diversity
consolidator
Consultation
7. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
geographics
demographics
frequent-flyer program
hospitality-specific traits
8. Document that job seekers fill out to help employers screen applicants.
job application
front of the house (lodging)
experimental method
changeability
9. Travel for the sole purpose of conducting and individuals or companys buisness
business travel
Authority Commensurate with Responsibility
Empowering Others
institutional advertising
10. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
back of the house
geographics
convention and visitors bureau (CVB)
hallmark event
11. A feature advantage of a product
destination resort
benefit
follow-up
disposable income
12. Athletic activities and competitions for athletes who do not get paid.
Emotive
economic multiplier
amateur sports
behavioristics
13. Authority granted to a position within the hierarchy of an organization
Position Power
frequent-flyer program
back of the house (lodging)
Decentralized Organization
14. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
Ingratiating Appeal
customer satisfaction
facilitating products
Enhancing Power through Alliances
15. Goods or services that aid the use of the core product
facilitating products
Organizational Power
career plan
Empowerment
16. Specialized knowledge or skill
Power and Communication Styles
Expert Power
intangibility
front of the house (lodging)
17. The type of selling whereby one buisness sells goods or services to another buisness
consolidator
back of the house (lodging)
buisness-to-buisness selling
advertising
18. The granting of authority or power to front-line personnel for handling and solving guests' problems
empowerment
back of the house
compensation
e-tail
19. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
incentive
front of the house (lodging)
franchise
disposable income
20. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
convention and visitors bureau (CVB)
competitive advantage
pprenticeship
compensation
21. Authority to provide rewards
customer loyalty
Power and Communication Styles
destination resort
Reward Power
22. A program in which an airline offers free travel - upgrades - and discounts to program members
frequent-flyer program
direct mail
ethics
full-service restaurant
23. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
demographics
dependables
Authority Commensurate with Responsibility
customized tour
24. A basic - physical - or extended attribute of a product or purchase
feature
geographics
Barriers to Delegation
direct channel
25. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Delegation
concierge
disposable income
Organizational Power
26. A type of buisness that has more thatn one location with the same name under the same ownership
Coercive Power
Amtrak
entry-level
chain
27. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
Empowerment
Coercive Power
Peer pressure
advertising
28. The eventual desired outcome
Position Power
back of the house (lodging)
goal
bed-and-breakfasts (B&Bs)
29. A condition of being subject to change or alteration
experimental method
changeability
geographics
Emotive
30. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
Empowering Others
guest service agent (GSA)
follow-up
Amtrak
31. Referring to others with greater position power and authority who support the desired behavior.
front of the house
Consultation
front of the house (lodging)
Upward Appeal
32. Ability to influence the behavior of others
commission
Power
behavioristics
changeability
33. Any advertising message sent directly to prospective customers via the mail
convention and visitors bureau (CVB)
direct mail
destination marketing
hub-and-spoke system
34. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
feature
economic multiplier
business travel
commercial recreation
35. Pricing products by calculating all costs and expenses and adding desired profit
Reasoning
core product
cost-plus pricing
demand
36. The amount or quanity of goods and services that consumers are willing to buy at various prices
destination marketing
consolidator
cross-selling
demand
37. A rate based on total sales for the day divided by the total number of sold rooms.
Position Power
channel of distribution
Reasoning
average daily rate (ADR)
38. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
charter tour
Referent Power
direct mail
aesthetic pollution
39. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
consumer show
Upward Appeal
entry-level
dependables
40. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
customer loyalty
chain
full-service restaurant
Supportive
41. The area in a hospitality establisment that guests view - such as the entrance and dining room
Coercive Power
Power Tactics
front of the house
core product
42. The area in a lodging facility that guests view - such as the lobby
Expert Power
career plan
Coercive Power
front of the house (lodging)
43. An agent who does not work directly for a travel provider but sells his or her products for a fee
hub-and-spoke system
intermediary
Position Power
destination
44. Verbal or nonverbal signs of a customer's readiness to buy
guest satisfaction
buying signals
ethics
globalization
45. Consistent hospitality service that exceeds guest expectations.
Authority Commensurate with Responsibility
exemplary guest service
geographics
certification
46. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
disposable income
Bargaining
charter tour
facilitating products
47. Small unique inns that offer a full breakfast with a night's stay
Personal Power
destination
bed-and-breakfasts (B&Bs)
pprenticeship
48. A person who organizes - manages - and takes the risk of owning and operating a buisness
diversity
frequent-flyer program
convention and visitors bureau (CVB)
entrepreneur
49. Enlisting an individual's peers to support the need for the desired behavior.
Personal Power
Peer pressure
Emotive
destination resort
50. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
guest or uniformed services
business travel
Excessively centralized organization
Centralized Organizations