SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Winning approval through praise or flattery
pprenticeship
Ingratiating Appeal
facilitating products
Authority Commensurate with Responsibility
2. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
AIDA model
Inspirational Appeal
cost-plus pricing
direct mail
3. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
destination marketing
Bargaining
geographics
guest or uniformed services
4. Using the authority of position power to order the desired behavior
Reward Power
facilitating products
customer satisfaction
Pulling Rank
5. Travel for the sole purpose of conducting and individuals or companys buisness
changeability
ethics
Empowerment
business travel
6. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
economic multiplier
commission
Enhancing Power through Alliances
informational interveiw
7. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
AIDA model
Power Tactics
business travel
Centralized Organizations
8. A program in which an airline offers free travel - upgrades - and discounts to program members
infrastructure
buisness-to-buisness selling
ecotourism
frequent-flyer program
9. Involving the other person in decisions that directly relate to the desired behavior
demand
Consultation
Empowering Others
feature
10. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Reflective
changeability
Authority Commensurate with Responsibility
Organizational Power
11. The variation of consumer demand due to a change in price
economic multiplier
Amtrak
e-tail
elasticity of demand
12. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
Coercive Power
consumer show
Delegation
Power Tactics
13. The area in a lodging facility that guests view - such as the lobby
empowerment
front of the house (lodging)
exemplary guest service
hallmark event
14. Personal characteristics admired by others
Referent Power
Amtrak
business travel
exemplary guest service
15. A type of buisness that has more thatn one location with the same name under the same ownership
AIDA model
chain
direct mail
entry-level
16. Document that job seekers fill out to help employers screen applicants.
Barriers to Delegation
job application
entry-level
pprenticeship
17. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
bed-and-breakfasts (B&Bs)
Enhancing Power through Alliances
buying signals
Amtrak
18. A research method whereby a researcher observes the results of changing one or more marketing variables
experimental method
Reward Power
back of the house
guest or uniformed services
19. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
intangibility
Enhancing Power through Alliances
consolidator
globalization
20. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Empowerment
competitive advantage
concierge
job application
21. The spoiling or contamination of the natural beauty and features of an enviorment - due to poor planning and design of tourism projects
entry-level
chain
aesthetic pollution
pprenticeship
22. Any advertising message sent directly to prospective customers via the mail
advertising
exemplary guest service
disposable income
direct mail
23. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
commission
Position Power
Expert Power
Emotive
24. Enlisting an individual's peers to support the need for the desired behavior.
front of the house (lodging)
customized tour
chain
Peer pressure
25. The path a product takes using intermediaries between the producer and consumer
Centralized Organizations
indirect channel
advertising
destination marketing
26. The area in a lodging facility where support services take place which guests usually do not view
disposable income
franchise
Power
back of the house (lodging)
27. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
destination resort
job application
franchise
Enhancing Power through Alliances
28. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
customized tour
destination resort
core product
commercial site
29. Ability to punish
job application
Emotive
Coercive Power
front of the house
30. A fee or payment based on a percentage of products sold
Coercive Power
hub-and-spoke system
commission
entry-level
31. Authority to provide rewards
Reward Power
front of the house
intangibility
Referent Power
32. A local or regional event with national or possible international appeal that occurs once or annually
ecotourism
hallmark event
channel of distribution
customer satisfaction
33. The amount or quanity of goods and services that consumers are willing to buy at various prices
institutional advertising
Expert Power
demand
Emotive
34. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
Delegation
compensation
concierge
Personal Power
35. Ability to influence the behavior of others
pprenticeship
hospitality-specific traits
Power and Communication Styles
Power
36. Referring to others with greater position power and authority who support the desired behavior.
e-tail
Upward Appeal
consolidator
buisness-to-buisness selling
37. Authority granted to a position within the hierarchy of an organization
commission
Position Power
amateur sports
aesthetic pollution
38. Influencing behavior by presenting facts and appealing to logic.
Reasoning
cost-plus pricing
guest or uniformed services
institutional advertising
39. An agent who does not work directly for a travel provider but sells his or her products for a fee
intermediary
Power
advertising
incentive
40. The granting of authority or power to front-line personnel for handling and solving guests' problems
e-tail
empowerment
destination marketing
franchise
41. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
Peer pressure
exemplary guest service
business travel
42. Verbal or nonverbal signs of a customer's readiness to buy
buying signals
exemplary guest service
commercial site
behavioristics
43. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
Ingratiating Appeal
guest satisfaction
back of the house
front of the house
44. The area in a hospitality establisment that guests view - such as the entrance and dining room
experimental method
front of the house
ecotourism
commission
45. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
Power Tactics
charter tour
destination resort
Power
46. The process of getting the product to the consumer
distribution
institutional advertising
elasticity of demand
exemplary guest service
47. Expert - Referent
Personal Power
concierge
entrepreneur
consolidator
48. Ethnic variety as well as socioeconomic and gender variety in a group or society
diversity
Personal Power
customized tour
customer satisfaction
49. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
Supportive
customized tour
Decentralized Organization
intermediary
50. The sale of goods or services to the customer by means of the Internet.
feature
Delegation
e-tail
Enhancing Power through Alliances