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Hospitality Management
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
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study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
ethics
hospitality-specific traits
destination resort
guest satisfaction
2. Authority to provide rewards
Reward Power
Reasoning
front of the house
Ingratiating Appeal
3. Ability to influence the behavior of others
Power
ethics
disposable income
Peer pressure
4. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
customized tour
Centralized Organizations
career plan
Personal Power
5. A rate based on total sales for the day divided by the total number of sold rooms.
average daily rate (ADR)
follow-up
buying signals
concierge
6. Winning approval through praise or flattery
convention and visitors bureau (CVB)
Ingratiating Appeal
front of the house
exemplary guest service
7. A local or regional event with national or possible international appeal that occurs once or annually
Inspirational Appeal
amateur sports
hallmark event
disposable income
8. Emotive - Directive - Reflective - Supportive
Power and Communication Styles
facilitating products
concierge
buying signals
9. Advertising with a goal of developing goodwill or a positive image
commercial recreation
Upward Appeal
institutional advertising
Power
10. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
front of the house (lodging)
economic multiplier
dependables
guest or uniformed services
11. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
exemplary guest service
diversity
back of the house
advertising
12. A feature advantage of a product
benefit
business travel
globalization
front of the house (lodging)
13. The path a travel product takes from producer to the consumer - or traveler
channel of distribution
Power
chain
ethics
14. Any recreational activity for which a guest pays a fee
Reasoning
commercial recreation
guest satisfaction
guest or uniformed services
15. The method of selling the customer additional related products tied to one name
cross-selling
frequent-flyer program
bed-and-breakfasts (B&Bs)
Power and Communication Styles
16. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
Barriers to Delegation
guest service agent (GSA)
Power Tactics
front of the house
17. A written statement of career goals and the necessary steps to acheive them
demographics
convention and visitors bureau (CVB)
empowerment
career plan
18. The final stop of a journey - or the goal for travelers
career plan
goal
benefit
destination
19. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
customer satisfaction
franchise
Ingratiating Appeal
commercial site
20. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
customer loyalty
frequent-flyer program
customized tour
pprenticeship
21. The amount or quanity of goods and services that consumers are willing to buy at various prices
Supportive
front of the house (lodging)
demand
institutional advertising
22. Goods or services that aid the use of the core product
e-tail
facilitating products
Power Tactics
experimental method
23. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Power and Communication Styles
Emotive
back of the house
destination marketing
24. The main product that the customer is buying
Authority Commensurate with Responsibility
core product
Expert Power
follow-up
25. Specialized knowledge or skill
customized tour
customer satisfaction
demand
Expert Power
26. Personal characteristics admired by others
Referent Power
Inspirational Appeal
Organizational Power
buisness-to-buisness selling
27. A research method whereby a researcher observes the results of changing one or more marketing variables
ecotourism
experimental method
facilitating products
Referent Power
28. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
Empowering Others
customer satisfaction
commercial recreation
infrastructure
29. A program in which an airline offers free travel - upgrades - and discounts to program members
back of the house
average daily rate (ADR)
frequent-flyer program
facilitating products
30. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
follow-up
amateur sports
Emotive
changeability
31. Any advertising message sent directly to prospective customers via the mail
institutional advertising
direct mail
follow-up
front of the house
32. The variation of consumer demand due to a change in price
elasticity of demand
average daily rate (ADR)
feature
full-service restaurant
33. A positive feeling or reaction customers have when a buisness or product meets their needs
back of the house (lodging)
customer satisfaction
direct channel
customer loyalty
34. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
cross-selling
demographics
economic multiplier
amateur sports
35. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
competitive advantage
institutional advertising
Personal Power
AIDA model
36. Expert - Referent
Personal Power
hallmark event
charter tour
Pulling Rank
37. Generally characterized by multiple levels of management and managers who must manage large numbers of people
indirect channel
guest service agent (GSA)
Delegation
Excessively centralized organization
38. Consistent hospitality service that exceeds guest expectations.
guest or uniformed services
Emotive
exemplary guest service
guest satisfaction
39. A resort property in a specefic location with a concentration of recources or facilities
competitive advantage
destination resort
front of the house
exemplary guest service
40. Verbal or nonverbal signs of a customer's readiness to buy
buying signals
behavioristics
Reflective
Excessively centralized organization
41. Pricing products by calculating all costs and expenses and adding desired profit
full-service restaurant
destination resort
cost-plus pricing
Authority Commensurate with Responsibility
42. A basic - physical - or extended attribute of a product or purchase
feature
commission
entrepreneur
direct channel
43. The path a product takes using intermediaries between the producer and consumer
hub-and-spoke system
indirect channel
empowerment
Ingratiating Appeal
44. The position of an employee at the beggening level of a particular career
entry-level
certification
experimental method
bed-and-breakfasts (B&Bs)
45. Statistics about where people live.
infrastructure
geographics
Upward Appeal
destination
46. Involving the other person in decisions that directly relate to the desired behavior
guest or uniformed services
Consultation
consolidator
advertising
47. Ability to punish
indirect channel
amateur sports
Bargaining
Coercive Power
48. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
destination marketing
demographics
Power
economic multiplier
49. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
concierge
Amtrak
demand
entrepreneur
50. Document that job seekers fill out to help employers screen applicants.
guest or uniformed services
Empowerment
informational interveiw
job application
Can you answer 50 questions in 15 minutes?
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