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Test your basic knowledge |
Hospitality Management
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A written statement of career goals and the necessary steps to acheive them
cost-plus pricing
behavioristics
back of the house (lodging)
career plan
2. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
franchise
Upward Appeal
AIDA model
Supportive
3. High levels of dominance and Low levels of Sociability - Arrogant - stubborn - dry
aesthetic pollution
Upward Appeal
Directive
charter tour
4. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
channel of distribution
Delegation
cross-selling
5. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
pprenticeship
feature
Directive
6. Ability to punish
Coercive Power
destination marketing
experimental method
Bargaining
7. Generating enthusiasm and commitment by appealing to the other's values or emotions
buisness-to-buisness selling
Excessively centralized organization
Inspirational Appeal
franchise
8. Authority granted to a position within the hierarchy of an organization
Consultation
experimental method
ethics
Position Power
9. Statistics about where people live.
back of the house (lodging)
Consultation
geographics
direct mail
10. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
consolidator
consumer show
Ingratiating Appeal
guest satisfaction
11. The eventual desired outcome
indirect channel
Bargaining
goal
Inspirational Appeal
12. Generally characterized by multiple levels of management and managers who must manage large numbers of people
Excessively centralized organization
Bargaining
customized tour
Enhancing Power through Alliances
13. A single- or multi-day exhibition held at a convention or civic center arena.
consumer show
pprenticeship
certification
facilitating products
14. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
Authority Commensurate with Responsibility
full-service restaurant
charter tour
geographics
15. Goods or services that aid the use of the core product
facilitating products
feature
cost-plus pricing
Amtrak
16. The area in a lodging facility that guests view - such as the lobby
guest satisfaction
Emotive
front of the house (lodging)
ecotourism
17. A formal or informal interveiw with a proffesional to help the job seeker learn more about a specific career feild or company
guest or uniformed services
informational interveiw
consumer show
back of the house (lodging)
18. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
concierge
guest or uniformed services
direct mail
demand
19. A basic - physical - or extended attribute of a product or purchase
feature
e-tail
business travel
hallmark event
20. Any advertising message sent directly to prospective customers via the mail
destination marketing
Peer pressure
direct mail
incentive
21. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
chain
Reward Power
hub-and-spoke system
Reflective
22. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
advertising
back of the house
geographics
facilitating products
23. The type of selling whereby one buisness sells goods or services to another buisness
dependables
behavioristics
full-service restaurant
buisness-to-buisness selling
24. The method of selling the customer additional related products tied to one name
convention and visitors bureau (CVB)
guest or uniformed services
Position Power
cross-selling
25. Enlisting an individual's peers to support the need for the desired behavior.
goal
commercial site
geographics
Peer pressure
26. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
Ingratiating Appeal
guest or uniformed services
intangibility
concierge
27. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
dependables
intangibility
Inspirational Appeal
28. An agent who does not work directly for a travel provider but sells his or her products for a fee
intermediary
certification
destination resort
Decentralized Organization
29. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Authority Commensurate with Responsibility
Expert Power
advertising
guest satisfaction
30. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
Upward Appeal
Amtrak
job application
31. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Barriers to Delegation
competitive advantage
front of the house (lodging)
hallmark event
32. Emotive - Directive - Reflective - Supportive
guest satisfaction
front of the house
entrepreneur
Power and Communication Styles
33. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
disposable income
customer satisfaction
AIDA model
consumer show
34. Winning approval through praise or flattery
Inspirational Appeal
demographics
Enhancing Power through Alliances
Ingratiating Appeal
35. Offering rewards or favors to achieve the desired behavior.
hospitality-specific traits
AIDA model
guest or uniformed services
Bargaining
36. The granting of authority or power to front-line personnel for handling and solving guests' problems
Reward Power
indirect channel
dependables
empowerment
37. A person who organizes - manages - and takes the risk of owning and operating a buisness
entrepreneur
destination resort
full-service restaurant
Supportive
38. Referring to others with greater position power and authority who support the desired behavior.
follow-up
Upward Appeal
customer satisfaction
distribution
39. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
direct mail
commercial site
Barriers to Delegation
entrepreneur
40. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Emotive
destination marketing
Personal Power
indirect channel
41. The final stop of a journey - or the goal for travelers
customer loyalty
compensation
destination
concierge
42. Ability to influence the behavior of others
commission
Power
guest or uniformed services
Organizational Power
43. A program in which an airline offers free travel - upgrades - and discounts to program members
benefit
direct mail
frequent-flyer program
hallmark event
44. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
Referent Power
convention and visitors bureau (CVB)
competitive advantage
intangibility
45. Any recreational activity for which a guest pays a fee
commercial recreation
guest or uniformed services
hallmark event
consolidator
46. Influencing behavior by presenting facts and appealing to logic.
destination marketing
Upward Appeal
Reasoning
feature
47. Ethnic variety as well as socioeconomic and gender variety in a group or society
diversity
e-tail
geographics
aesthetic pollution
48. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Amtrak
changeability
institutional advertising
bed-and-breakfasts (B&Bs)
49. A form of payment that may include wages - benefits - and/ or incentives in return work.
compensation
entry-level
infrastructure
buying signals
50. The path a product takes using intermediaries between the producer and consumer
institutional advertising
hospitality-specific traits
indirect channel
Enhancing Power through Alliances
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