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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The area in a hospitality establishment that guests usually do not view - including all areas responsible for food quality and production - such as the kitchen and recieving - office - and storage areas
back of the house
economic multiplier
disposable income
geographics
2. Any recreational activity for which a guest pays a fee
ecotourism
commercial recreation
chain
ethics
3. A single- or multi-day exhibition held at a convention or civic center arena.
certification
cost-plus pricing
consumer show
Referent Power
4. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
Reflective
Coercive Power
customized tour
elasticity of demand
5. Ability to punish
Coercive Power
buying signals
pprenticeship
Supportive
6. The process of getting the product to the consumer
disposable income
distribution
convention and visitors bureau (CVB)
channel of distribution
7. A written statement of career goals and the necessary steps to acheive them
career plan
Power Tactics
AIDA model
cost-plus pricing
8. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
follow-up
empowerment
customer satisfaction
experimental method
9. The main product that the customer is buying
commercial recreation
ethics
core product
benefit
10. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
business travel
hallmark event
Inspirational Appeal
behavioristics
11. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
amateur sports
guest satisfaction
cross-selling
incentive
12. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
Emotive
Pulling Rank
direct channel
dependables
13. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
guest service agent (GSA)
Enhancing Power through Alliances
demand
certification
14. A person who organizes - manages - and takes the risk of owning and operating a buisness
entrepreneur
buying signals
advertising
destination
15. Document that job seekers fill out to help employers screen applicants.
Personal Power
dependables
Organizational Power
job application
16. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
Reward Power
competitive advantage
certification
Expert Power
17. The process of how money filters through a local economy and is spent and re-spent - creating income for other businesses.
bed-and-breakfasts (B&Bs)
economic multiplier
Ingratiating Appeal
experimental method
18. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
franchise
facilitating products
goal
customer satisfaction
19. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
hub-and-spoke system
commercial recreation
Expert Power
Power Tactics
20. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
customized tour
empowerment
bed-and-breakfasts (B&Bs)
Delegation
21. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
buying signals
infrastructure
Centralized Organizations
Expert Power
22. Statistics about where people live.
Pulling Rank
cost-plus pricing
destination
geographics
23. Specialized knowledge or skill
customized tour
goal
business travel
Expert Power
24. A framework for creating an advertising message that that gets Attention - holds Interest - stimulates Desire - and acheives Action
ethics
Delegation
AIDA model
geographics
25. An agent who does not work directly for a travel provider but sells his or her products for a fee
Coercive Power
destination marketing
consolidator
intermediary
26. The eventual desired outcome
goal
cross-selling
guest service agent (GSA)
guest or uniformed services
27. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
certification
experimental method
Amtrak
Power Tactics
28. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
job application
follow-up
geographics
guest or uniformed services
29. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
exemplary guest service
back of the house
pprenticeship
globalization
30. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
Inspirational Appeal
indirect channel
hospitality-specific traits
Amtrak
31. Ethnic variety as well as socioeconomic and gender variety in a group or society
advertising
entrepreneur
diversity
Upward Appeal
32. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
intangibility
guest satisfaction
Enhancing Power through Alliances
Ingratiating Appeal
33. Enlisting an individual's peers to support the need for the desired behavior.
incentive
Peer pressure
demand
indirect channel
34. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
economic multiplier
Ingratiating Appeal
Power Tactics
e-tail
35. The money left from a person's gross income after taking out taxes
Position Power
Personal Power
direct channel
disposable income
36. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
full-service restaurant
Referent Power
distribution
charter tour
37. A state of being abstract - as are things that cannot be touched
Power and Communication Styles
intangibility
job application
Supportive
38. An establishment - such as a restaurant - where a food-and-beverage business competes for customers
commercial site
convention and visitors bureau (CVB)
buying signals
feature
39. A basic - physical - or extended attribute of a product or purchase
intangibility
feature
facilitating products
destination
40. Consistent hospitality service that exceeds guest expectations.
disposable income
exemplary guest service
dependables
institutional advertising
41. The area in a lodging facility where support services take place which guests usually do not view
intangibility
buisness-to-buisness selling
back of the house (lodging)
empowerment
42. Personal characteristics admired by others
Referent Power
franchise
empowerment
Enhancing Power through Alliances
43. Position - Reward - Coercive
Expert Power
Organizational Power
guest or uniformed services
back of the house (lodging)
44. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
business travel
advertising
direct mail
Enhancing Power through Alliances
45. Generating enthusiasm and commitment by appealing to the other's values or emotions
Inspirational Appeal
Empowering Others
franchise
Ingratiating Appeal
46. A research method whereby a researcher observes the results of changing one or more marketing variables
consolidator
experimental method
Pulling Rank
Coercive Power
47. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
Empowerment
hallmark event
goal
demand
48. Pricing products by calculating all costs and expenses and adding desired profit
Position Power
cost-plus pricing
bed-and-breakfasts (B&Bs)
commercial recreation
49. The type of selling whereby one buisness sells goods or services to another buisness
buisness-to-buisness selling
infrastructure
direct mail
Excessively centralized organization
50. Authority to provide rewards
Reward Power
Position Power
empowerment
front of the house (lodging)