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Test your basic knowledge |
Hospitality Management
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Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of getting the product to the consumer
front of the house (lodging)
Upward Appeal
distribution
e-tail
2. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
Expert Power
ecotourism
Reflective
Peer pressure
3. Any paid form of nonpersonal presentation and promotion of ideas - goods - or services by an identified sponsor
advertising
Upward Appeal
convention and visitors bureau (CVB)
business travel
4. Assigning responsibility and granting authority to employees to perform tasks or make decisions for which the manager is still accountable.
demand
Bargaining
customer loyalty
Delegation
5. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
customized tour
changeability
customer satisfaction
business travel
6. An educational - hands-on exspirience working in an established buisness under the guidance of a skilled worker.
follow-up
Centralized Organizations
Bargaining
pprenticeship
7. Influencing behavior by presenting facts and appealing to logic.
frequent-flyer program
Reasoning
empowerment
business travel
8. Managers build most of barriers - Lack of experience - Lack of Organizational Skills - Fear of being disliked
ecotourism
Power and Communication Styles
customer satisfaction
Barriers to Delegation
9. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
entrepreneur
e-tail
guest service agent (GSA)
buisness-to-buisness selling
10. The eventual desired outcome
goal
globalization
frequent-flyer program
intangibility
11. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
distribution
empowerment
back of the house (lodging)
demographics
12. The area in a lodging facility that guests view - such as the lobby
Ingratiating Appeal
economic multiplier
front of the house (lodging)
customized tour
13. The granting of authority or power to front-line personnel for handling and solving guests' problems
average daily rate (ADR)
destination resort
benefit
empowerment
14. The type of selling whereby one buisness sells goods or services to another buisness
consumer show
buisness-to-buisness selling
AIDA model
back of the house (lodging)
15. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
commercial site
indirect channel
ecotourism
charter tour
16. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
hub-and-spoke system
guest service agent (GSA)
customer satisfaction
Reasoning
17. The money left from a person's gross income after taking out taxes
Upward Appeal
customer loyalty
disposable income
Decentralized Organization
18. The amount or quanity of goods and services that consumers are willing to buy at various prices
demand
Upward Appeal
Amtrak
infrastructure
19. Any recreational activity for which a guest pays a fee
entrepreneur
direct mail
commercial recreation
buying signals
20. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
commission
Emotive
indirect channel
Pulling Rank
21. Using the authority of position power to order the desired behavior
Reasoning
Pulling Rank
bed-and-breakfasts (B&Bs)
full-service restaurant
22. Goods or services that aid the use of the core product
Amtrak
front of the house (lodging)
facilitating products
front of the house
23. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
incentive
ethics
front of the house
Bargaining
24. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Centralized Organizations
Inspirational Appeal
core product
buying signals
25. A single- or multi-day exhibition held at a convention or civic center arena.
Power
chain
Inspirational Appeal
consumer show
26. The area in a lodging facility where support services take place which guests usually do not view
benefit
hospitality-specific traits
back of the house (lodging)
entrepreneur
27. Offering rewards or favors to achieve the desired behavior.
infrastructure
aesthetic pollution
Bargaining
entry-level
28. A research method whereby a researcher observes the results of changing one or more marketing variables
back of the house (lodging)
experimental method
ecotourism
hospitality-specific traits
29. A form of payment that may include wages - benefits - and/ or incentives in return work.
intangibility
compensation
charter tour
guest service agent (GSA)
30. Ethnic variety as well as socioeconomic and gender variety in a group or society
diversity
Reflective
front of the house (lodging)
certification
31. The sale of goods or services to the customer by means of the Internet.
e-tail
aesthetic pollution
customer loyalty
hallmark event
32. The path a product takes using intermediaries between the producer and consumer
Empowering Others
indirect channel
customized tour
frequent-flyer program
33. Pricing products by calculating all costs and expenses and adding desired profit
changeability
Delegation
buisness-to-buisness selling
cost-plus pricing
34. A resort property in a specefic location with a concentration of recources or facilities
elasticity of demand
chain
guest satisfaction
destination resort
35. A rate based on total sales for the day divided by the total number of sold rooms.
hospitality-specific traits
Excessively centralized organization
Empowering Others
average daily rate (ADR)
36. A person who organizes - manages - and takes the risk of owning and operating a buisness
elasticity of demand
hospitality-specific traits
Referent Power
entrepreneur
37. The increasing integration of the world economy
hospitality-specific traits
commercial recreation
benefit
globalization
38. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
bed-and-breakfasts (B&Bs)
Referent Power
destination
certification
39. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
hospitality-specific traits
behavioristics
guest satisfaction
chain
40. Any advertising message sent directly to prospective customers via the mail
economic multiplier
Pulling Rank
direct mail
Delegation
41. The area in a hospitality establisment that guests view - such as the entrance and dining room
front of the house
average daily rate (ADR)
frequent-flyer program
facilitating products
42. The physical components of a destination - such as hotels - resturants - roadways - and transportation - that support tourism
cost-plus pricing
advertising
infrastructure
entrepreneur
43. A written statement of career goals and the necessary steps to acheive them
guest satisfaction
destination
Ingratiating Appeal
career plan
44. Travel for the sole purpose of conducting and individuals or companys buisness
consolidator
customer loyalty
intangibility
business travel
45. Enlisting an individual's peers to support the need for the desired behavior.
distribution
Power Tactics
Peer pressure
compensation
46. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
hallmark event
customer loyalty
consolidator
demographics
47. Athletic activities and competitions for athletes who do not get paid.
changeability
amateur sports
direct channel
Ingratiating Appeal
48. Consistent hospitality service that exceeds guest expectations.
exemplary guest service
intermediary
demand
certification
49. Staff member in uniforms - including the bell staff - valets - security offers - concierge - and door or garage attendants
guest or uniformed services
Power Tactics
Centralized Organizations
front of the house
50. METHODS by which managers use their sources of power to influence the behavior of their employees - peers - and supervisors.
Ingratiating Appeal
feature
Enhancing Power through Alliances
Organizational Power
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