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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Goods or services that aid the use of the core product
concierge
facilitating products
Coercive Power
franchise
2. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
Reflective
Pulling Rank
consolidator
aesthetic pollution
3. A hotel staff member who helps guest make arrangements for transportation - resturaunt reservations - event reservations - and entertainment tickets - and advises guest about activities in the area.
concierge
destination
Power and Communication Styles
channel of distribution
4. A single- or multi-day exhibition held at a convention or civic center arena.
consumer show
compensation
Peer pressure
guest or uniformed services
5. Specialized knowledge or skill
direct mail
geographics
competitive advantage
Expert Power
6. An organization that works with meeting planners to provide tourist information services to business and leisure travelers
convention and visitors bureau (CVB)
Reward Power
aesthetic pollution
Authority Commensurate with Responsibility
7. The area in a lodging facility where support services take place which guests usually do not view
business travel
distribution
infrastructure
back of the house (lodging)
8. Advertising with a goal of developing goodwill or a positive image
institutional advertising
globalization
direct channel
Reasoning
9. A research method whereby a researcher observes the results of changing one or more marketing variables
infrastructure
Amtrak
Ingratiating Appeal
experimental method
10. Enlisting an individual's peers to support the need for the desired behavior.
Power Tactics
buying signals
Peer pressure
chain
11. Consultation - reasoning - inspirational appeal - ingratiating appeal - peer pressure - bargaining - pulling rank - upward appeal.
compensation
core product
Power Tactics
customer satisfaction
12. Generally characterized by multiple levels of management and managers who must manage large numbers of people
destination resort
cost-plus pricing
Excessively centralized organization
commercial site
13. The main product that the customer is buying
Enhancing Power through Alliances
Bargaining
core product
facilitating products
14. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
front of the house (lodging)
intangibility
dependables
Supportive
15. A local or regional event with national or possible international appeal that occurs once or annually
hallmark event
economic multiplier
feature
direct mail
16. Emotive - Directive - Reflective - Supportive
Power and Communication Styles
Decentralized Organization
destination marketing
institutional advertising
17. An authorization stating that one has fulfilled the requirements for practicing in a feild or career
guest or uniformed services
certification
Authority Commensurate with Responsibility
convention and visitors bureau (CVB)
18. The position of an employee at the beggening level of a particular career
entry-level
follow-up
cost-plus pricing
intangibility
19. When managers are given responsibility for achieving certain goals but have insufficient authority to take the necessary steps toward achieving them.
Authority Commensurate with Responsibility
business travel
AIDA model
chain
20. A type of buisness that has more thatn one location with the same name under the same ownership
informational interveiw
Coercive Power
chain
Position Power
21. The process of getting the product to the consumer
distribution
hallmark event
Ingratiating Appeal
Empowering Others
22. A state of being abstract - as are things that cannot be touched
behavioristics
intangibility
buisness-to-buisness selling
Expert Power
23. The path a product takes without the help of any intermediaries between the producer and consumer
Expert Power
direct channel
charter tour
bed-and-breakfasts (B&Bs)
24. High levels of dominance and High levels of Sociability - Emotional - exaggerative - outspoken
Authority Commensurate with Responsibility
pprenticeship
e-tail
Emotive
25. A type of buisness that is set up through a franchise agreement - Which is a contract between a franchisor and franchisee to sell a companys goods or services at a designated location
Empowerment
customized tour
empowerment
franchise
26. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
direct mail
demographics
front of the house
incentive
27. The path a product takes using intermediaries between the producer and consumer
indirect channel
infrastructure
consolidator
charter tour
28. Ability to influence the behavior of others
Power Tactics
Power
disposable income
informational interveiw
29. A form of payment that may include wages - benefits - and/ or incentives in return work.
compensation
infrastructure
concierge
e-tail
30. Redistribution of power within an organization that enables managers - supervisors - and employees to perform their jobs more efficiently and effectively.
destination
Empowerment
back of the house
Delegation
31. A hotel staff member who performs all of the functions of a desk clerk/agent - concierge - and valet
geographics
guest service agent (GSA)
bed-and-breakfasts (B&Bs)
entry-level
32. Using the authority of position power to order the desired behavior
Empowerment
Power and Communication Styles
Pulling Rank
destination
33. The sale of goods or services to the customer by means of the Internet.
indirect channel
e-tail
compensation
infrastructure
34. Any advertising message sent directly to prospective customers via the mail
experimental method
facilitating products
feature
direct mail
35. The increasing integration of the world economy
cost-plus pricing
frequent-flyer program
buying signals
globalization
36. An effective network for an airline formed by a hub - or a large airport - connected to other smaller airports called spokes
benefit
feature
commission
hub-and-spoke system
37. Pricing products by calculating all costs and expenses and adding desired profit
follow-up
informational interveiw
cost-plus pricing
full-service restaurant
38. A tour that is more expensive than a package tour and is designed specifically for an individual tourist.
buying signals
front of the house (lodging)
demand
customized tour
39. The eventual desired outcome
franchise
goal
infrastructure
front of the house (lodging)
40. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
destination marketing
full-service restaurant
hospitality-specific traits
changeability
41. An advantage over competitors due to greater value to consumers through lower prices or more benefits.
front of the house (lodging)
Personal Power
competitive advantage
Consultation
42. The area in a lodging facility that guests view - such as the lobby
incentive
buying signals
frequent-flyer program
front of the house (lodging)
43. A feature advantage of a product
customer loyalty
experimental method
benefit
follow-up
44. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
informational interveiw
Reflective
bed-and-breakfasts (B&Bs)
cross-selling
45. A phone call or thank-you note from the interveiwee to the interveiwer after the interveiw takes place
follow-up
amateur sports
infrastructure
Ingratiating Appeal
46. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
experimental method
guest satisfaction
demand
economic multiplier
47. The method of selling the customer additional related products tied to one name
cost-plus pricing
franchise
Reflective
cross-selling
48. The path a travel product takes from producer to the consumer - or traveler
distribution
ecotourism
behavioristics
channel of distribution
49. A company that operates a railroad system with combined passenger and rail service throughout the continental United States
Power and Communication Styles
infrastructure
Amtrak
consumer show
50. Ethnic variety as well as socioeconomic and gender variety in a group or society
ecotourism
institutional advertising
diversity
Reflective