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Test your basic knowledge |
Hospitality Management
Start Test
Study First
Subject
:
hospitality
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A program in which an airline offers free travel - upgrades - and discounts to program members
consolidator
Organizational Power
destination
frequent-flyer program
2. Low levels of dominance and Low levels of Sociability - Avoid decisions - stiff
buying signals
Delegation
destination resort
Reflective
3. Have power structures that place most decision-making authority at TOP MANAGEMENT LEVELS.
Emotive
Centralized Organizations
Authority Commensurate with Responsibility
Empowerment
4. A restaurant where a customer sits at a table - gives an order to a server - and is served food at the table
full-service restaurant
back of the house
direct mail
Organizational Power
5. A branch of tourism encompassing adventure tourism and sustainable development of regions for future generations
pprenticeship
franchise
ecotourism
goal
6. Position - Reward - Coercive
dependables
Organizational Power
Reward Power
Coercive Power
7. A research method whereby a researcher observes the results of changing one or more marketing variables
Inspirational Appeal
hallmark event
experimental method
ethics
8. Influencing others to accept greater responsibility and exercise more control over the way they perform their jobs.
hub-and-spoke system
cross-selling
Directive
Empowering Others
9. A written statement of career goals and the necessary steps to acheive them
career plan
Referent Power
indirect channel
franchise
10. Any advertising message sent directly to prospective customers via the mail
geographics
ecotourism
Decentralized Organization
direct mail
11. Any recreational activity for which a guest pays a fee
ethics
Barriers to Delegation
intermediary
commercial recreation
12. An agent who buys unsold products in bulk from suppliers and resells the products at a discount to intermediaries or to consumers.
pprenticeship
consolidator
follow-up
average daily rate (ADR)
13. Low levels of dominance and High levels of Sociability - Wants approval - insecure - apologetic
benefit
Empowerment
Supportive
front of the house
14. A reward that is usually in the form of money but may also be stock options - profit-sharing privileges - a company vehicle - and/or a bonus program
certification
incentive
amateur sports
e-tail
15. Enlisting an individual's peers to support the need for the desired behavior.
Ingratiating Appeal
Peer pressure
Bargaining
diversity
16. Advertising with a goal of developing goodwill or a positive image
changeability
institutional advertising
intermediary
Peer pressure
17. The area in a lodging facility that guests view - such as the lobby
Supportive
front of the house (lodging)
guest satisfaction
economic multiplier
18. Document that job seekers fill out to help employers screen applicants.
hub-and-spoke system
job application
Supportive
behavioristics
19. An expression of the standards of right and wrong based on conduct and morals in a particular society or a system or theory of moral values and principles
informational interveiw
Emotive
ethics
AIDA model
20. Verbal or nonverbal signs of a customer's readiness to buy
front of the house (lodging)
buying signals
Enhancing Power through Alliances
Peer pressure
21. Small unique inns that offer a full breakfast with a night's stay
customer satisfaction
bed-and-breakfasts (B&Bs)
Peer pressure
direct channel
22. The sale of goods or services to the customer by means of the Internet.
guest or uniformed services
e-tail
Enhancing Power through Alliances
demographics
23. Statistics about consumers based on their knowledge - attitudes - use - or response to a product
competitive advantage
Power
behavioristics
guest or uniformed services
24. The area in a hospitality establisment that guests view - such as the entrance and dining room
distribution
Excessively centralized organization
Expert Power
front of the house
25. Generally characterized by multiple levels of management and managers who must manage large numbers of people
Barriers to Delegation
customer satisfaction
intangibility
Excessively centralized organization
26. Statistics that describe a population in terms of personal characteristics - such as age - gender - income - ethinicity - or education
demographics
ethics
Expert Power
frequent-flyer program
27. The fulfillment of guests' needs and wants regarding recieving quality hospitality products
commercial recreation
guest satisfaction
front of the house (lodging)
Power and Communication Styles
28. Have power structures that place decision-making authority at LOWEST ORGANIZATIONAL LEVELS.
Decentralized Organization
AIDA model
hub-and-spoke system
Upward Appeal
29. A basic - physical - or extended attribute of a product or purchase
feature
frequent-flyer program
Power Tactics
guest or uniformed services
30. Goods or services that aid the use of the core product
entry-level
empowerment
facilitating products
Empowering Others
31. A tour in which a tour operator buys all the seats on an airplane - train - or bus and resells them to travelers
charter tour
dependables
franchise
Reflective
32. Using the authority of position power to order the desired behavior
Power Tactics
average daily rate (ADR)
buisness-to-buisness selling
Pulling Rank
33. The granting of authority or power to front-line personnel for handling and solving guests' problems
empowerment
entrepreneur
benefit
experimental method
34. The position of an employee at the beggening level of a particular career
Power Tactics
entry-level
Empowering Others
Position Power
35. Consistent hospitality service that exceeds guest expectations.
exemplary guest service
Peer pressure
empowerment
back of the house (lodging)
36. A type of buisness that has more thatn one location with the same name under the same ownership
chain
Referent Power
compensation
Power Tactics
37. Travelers who prefer familiarity and creature comforts and seldom try anything new or different
front of the house (lodging)
commercial recreation
dependables
destination
38. Ability to punish
Authority Commensurate with Responsibility
Power and Communication Styles
Directive
Coercive Power
39. A form of payment that may include wages - benefits - and/ or incentives in return work.
Power and Communication Styles
compensation
back of the house (lodging)
hub-and-spoke system
40. A local or regional event with national or possible international appeal that occurs once or annually
Bargaining
AIDA model
hallmark event
geographics
41. A rate based on total sales for the day divided by the total number of sold rooms.
AIDA model
distribution
average daily rate (ADR)
Empowering Others
42. Influencing behavior by presenting facts and appealing to logic.
Reasoning
behavioristics
facilitating products
Barriers to Delegation
43. The process of getting the product to the consumer
ecotourism
distribution
hallmark event
cross-selling
44. Professional characteristics needed in the hospitality industry - including a positive personal attitude - good work ethics - maturity - and good personal appearance as well as leadership and time-management skills
cross-selling
hospitality-specific traits
facilitating products
disposable income
45. Ethnic variety as well as socioeconomic and gender variety in a group or society
diversity
hallmark event
Expert Power
charter tour
46. A state of being abstract - as are things that cannot be touched
direct mail
intangibility
demographics
Reasoning
47. The customer's faithfulness to a business and its product - demonstrated by the customer purchasing the product again
advertising
Reflective
customer loyalty
core product
48. A person who organizes - manages - and takes the risk of owning and operating a buisness
customized tour
Expert Power
benefit
entrepreneur
49. Athletic activities and competitions for athletes who do not get paid.
job application
amateur sports
Power and Communication Styles
Reward Power
50. A feature advantage of a product
direct channel
bed-and-breakfasts (B&Bs)
benefit
infrastructure