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Hotel Business

Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The inherent value that the shopper's recognition gives to the brand. Associated with positive images.






2. Process of dividing a large heterogeneous market into two or more smaller homogenous market segments. Homogenous= Consumers with similar needs






3. Age of Service; Medicine - Banking - education and hotel-keeping






4. Members include-Baggae porters - elevator operators - transportation clerks - door attendants.






5. Sees the opportunity and puts together the deal






6. A group assembled to promote a common purpose






7. Room Only






8. Sub-department of Food and Beverage. It supervises restaurant - banquet and bar managers






9. Change prices- demand is static - True only for a LIMITED range of products - business traveler.






10. Perishability - Location - Fixed Supply - High Operating Cost - Seasonality






11. Room + 'Light' Breakfast






12. Manages the Front Office. Needs technical - math and people skills






13. An agreement between a hotel building owner and a leasing company by which the leaseholder operates the hotel






14. Freebies given to guests to 'reward' stays






15. Goal is to maximize coverage with minimal costs.






16. Small independent roadside motels family owned and operated. These are declining in numbers.






17. Depends on hotel design. Often arbitrary.






18. Age of Technology






19. A name and logo recognized by customers. A unique package of products - services - amenities and ambience at a price point that is associated with that brand.






20. 1. Developer 2. Financier 3. Equity/Ownership 4. Management Company 5. Franchising Company






21. 300 rooms or more






22. Closely follows the nation's economic phases: Hotels follow a roller coaster economy - Build during good times - overbuild into the downturn and world oil supply impacts travel and occupancy






23. 11:30 PM- 7:30 AM






24. Investment vehicle for real estate deals including hotels - many tax advantages. Restrictions prevent them from operating hotels - so they set up related companies to run the hotels.






25. Size - Class - Type - Plan






26. 150 to 300 rooms






27. Larger - more luxurious - more amenities - outside view - have themed suites and all-suites - less variation






28. The relationship between revenue per room and the total room inventory available.






29. Special - highly prized single entities.






30. The 'Boss' of an individual hotel - Responsible for everything in the hotel - Supervises and controls all the departments






31. Runs the day to day operations for a fee






32. Individual - group - REIT etc..






33. Change prices- demand changes - as price drop - demand rises - as prices rise - demand falls. True for MOST products and services. Few people think it's worth it even if they can afford it; Leisure traveler.






34. 'Keeper of the Keys' - provides services from A-Z.






35. Increasing in popularity because: Large capital needs - Economies of scale - Ability to attract management talent - Ability to invest in and leverage technology






36. Rate - By level of Service - By level of amenities - Different Rating Systems






37. The buyer (franchisee) acquires rights from the seller (franchisor) to the exclusive use of a name product - and system of a franchisor within a defined geographic area - for a fee.






38. 3:30 PM- 11:30 PM






39. There is always a limit to increase - Increases drive customers to use substitutes or do without - There is no such thing as a 'captive' market.






40. Room+ all three meals






41. Societies - Medical - University - Religious - Fraternal: All such groups hold meetings and conventions






42. From who the money comes- a bank






43. Percentage of double occupancy=(number of guests - number of rooms occupied) ÷ number of rooms occupied






44. Occupancy= number of rooms sold÷ number of rooms available for sale






45. You can't please all the people all the time






46. Handles requests for rooms from prospective guest arriving in the future.






47. Industrial Age






48. A cooperative structure - where members pay fees and get services that a chain would provide. ex. Best Western. A way for independent operator to get the advantages of a chain without sacrificing their independence or individuality.






49. An unsold room can never be sold again for that particular night.






50. The place in the lobby where guest-services are managed and coordinated.






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