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Test your basic knowledge |
Hotel Business
Start Test
Study First
Subjects
:
hospitality
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Process of dividing a large heterogeneous market into two or more smaller homogenous market segments. Homogenous= Consumers with similar needs
Market Segmentation
Concierge
Non-buyer Guest
Hotel Types
2. Room+ breakfast and lunch OR dinner
SMURF
Swing Shift
Room Reservations
Modified American Plan
3. Deals with safety - fire control and prevention - loss-control - accidents - death - suicides - crimes - scams - drunk - prostitutes and drugs.
Security Department
American Plan
Incentive Tours
General Manager (GM)
4. Larger - more luxurious - more amenities - outside view - have themed suites and all-suites - less variation
Cyclical Industry
20th Century
The New Rooms
21st Century
5. The relationship between demand (the number of rooms actually sold) and supply (the number of rooms available for sale). Measures quantity.
Occupancy
The Old Rooms
Housekeeping Department
Equity/ Ownership
6. Rate - By level of Service - By level of amenities - Different Rating Systems
Hotel Classifications
Career Stepping Stones to GM
Hotel Classes
Segmantation
7. Room Only
Career Stepping Stones to GM
European Plan
The New Rooms
Telephone Department
8. 3:30 PM- 11:30 PM
Small Hotel
Front Office
Swing Shift
Franchises
9. Size - Class - Type - Plan
Mom-and-pop hotels
21st Century
Hotel Classifications
Occupancy
10. There is always a limit to increase - Increases drive customers to use substitutes or do without - There is no such thing as a 'captive' market.
Telephone Department
Forecast Scheduling
Leases
Price Elasticity of Demand
11. An intermediary between the hotel and the guest who buys the room for the guest
Mom-and-pop hotels
21st Century
Mega- Hotel
Non-buyer Guest
12. A cooperative structure - where members pay fees and get services that a chain would provide. ex. Best Western. A way for independent operator to get the advantages of a chain without sacrificing their independence or individuality.
Cyclical Industry
Consortia and Membership Organizations/ Referral Groups
Special Characteristics of the Hotel Business
Hotel Plans
13. The 'Boss' of an individual hotel - Responsible for everything in the hotel - Supervises and controls all the departments
General Manager (GM)
Market Segmentation
Uniformed Services Department
Inelastic
14. The number of available rooms is the standard of measurement.
Brand
Breakage
Logic of Segmentation
Size
15. Members include-Baggae porters - elevator operators - transportation clerks - door attendants.
The New Rooms
Uniformed Services Department
Perishability
Franchising Company
16. Change prices- demand is static - True only for a LIMITED range of products - business traveler.
Brand Equity
Inelastic
Average Daily Rate Equation
Price Elasticity of Demand
17. Big name hotels often bought for prestige rather than for profit. Example: Waldorf-Astoria in NYC
Trophy Hotels
Preferred Guest Programs (PGPs)
Market Segmentation
Real Estate Investment Trusts (REITs)
18. An unsold room can never be sold again for that particular night.
Perishability
Medium Hotel
Consortia and Membership Organizations/ Referral Groups
Trophy Hotels
19. Small 'individual' properties that offer personalized service
Cyclical Industry
Boutique Hotels
Rev Par Equation
Perishability
20. ADR= room sale÷ number of rooms sold
Hotel Types
19th Century
21st Century
Average Daily Rate Equation
21. 7:30 AM-3:30 PM
Day Shift
Equity/ Ownership
20th Century
Continental Plan
22. Individual - group - REIT etc..
General Manager (GM)
Forecast Scheduling
Equity/ Ownership
Break-Even Point
23. 100 rooms or less
Brand Equity
Small Hotel
Price Elasticity of Demand
Hotel Classifications
24. The point at which there are neither profits nor losses.
Chains
Hotel Classes
Service Department
Break-Even Point
25. Change prices- demand changes - as price drop - demand rises - as prices rise - demand falls. True for MOST products and services. Few people think it's worth it even if they can afford it; Leisure traveler.
Large Hotel
Central Reservation System
Mom-and-pop hotels
Elastic
26. A name and logo recognized by customers. A unique package of products - services - amenities and ambience at a price point that is associated with that brand.
Hotel Plans
Hotel Classes
Room Reservations
Brand
27. 150 to 300 rooms
Swing Shift
Preferred Guest Programs (PGPs)
Security Department
Medium Hotel
28. Perishability - Location - Fixed Supply - High Operating Cost - Seasonality
American Plan
Special Characteristics of the Hotel Business
Elastic
Brand Equity
29. Commercial/Business/Corporate - Residential - Extended-Stay - Resort - Bed and Breakfast - Boutique Hotels - Trophy Hotels
Hotel Types
Double Occupancy Equation
Brand Equity
SMURF
30. Special - highly prized single entities.
Food Production
Non-buyer Guest
Telephone Department
Incentive Tours
31. Manages the Front Office. Needs technical - math and people skills
The New Rooms
Manger of Guest Services
Career Stepping Stones to GM
Equity/ Ownership
32. Industrial Age
Sales per occupied room
19th Century
Central Reservation System
Cyclical Industry
33. European Plan - Continental Plan - American Plan - Modified American Plan
Hotel Plans
Rev Par Equation
Rooms Manager
Cyclical Industry
34. Percentage of double occupancy=(number of guests - number of rooms occupied) ÷ number of rooms occupied
Occupancy
Graveyard Shift
18th Century
Double Occupancy Equation
35. Supervises reservations - telephone - concierge and uniformed services. Reports to Hotel Manager.
Consortia and Membership Organizations/ Referral Groups
Rooms Manager
Franchises
Rev Par (Revenue per Available Room)
36. Age of Service; Medicine - Banking - education and hotel-keeping
20th Century
Inelastic
Equity/ Ownership
Rooms Manager
37. Small independent roadside motels family owned and operated. These are declining in numbers.
Sales per occupied room
Mom-and-pop hotels
Room Reservations
Leases
38. Room + 'Light' Breakfast
Manger of Guest Services
Continental Plan
Double Occupancy Equation
Rev Par (Revenue per Available Room)
39. Sees the opportunity and puts together the deal
Developer
Rev Par Equation
Average Daily Rate Equation
Uniformed Services Department
40. Inside rooms - odd shaped - small - of many types - sharing bathrooms
The Old Rooms
Hotel Types
Price Elasticity of Demand
Hotel Plans
41. Agriculture Age
General Manager (GM)
21st Century
American Plan
18th Century
42. 1500 rooms or more
American Plan
Modified American Plan
Perishability
Mega- Hotel
43. Deals with the production and service of food and beverages. Service and production are two sub-departments
Leases
Management Contracts
Food and Beverage Department
Franchises
44. Items paid for but not utilized - like meals
21st Century
Developer
Segmantation
Breakage
45. Sub-department of Food and Beverage. It is headed by a 'chef'.
Food Production
Security Department
Real Estate Investment Trusts (REITs)
Break-Even Point
46. From who the money comes- a bank
Incentive Tours
20th Century
Housekeeping Department
Financier
47. Refers to any room in which there is more than one person; increases RevPar because of additional charge
Chains
Uniformed Services Department
Double Occupancy
Price Elasticity of Demand
48. The inherent value that the shopper's recognition gives to the brand. Associated with positive images.
Boutique Hotels
Uniformed Services Department
Hotel Classes
Brand Equity
49. Investment vehicle for real estate deals including hotels - many tax advantages. Restrictions prevent them from operating hotels - so they set up related companies to run the hotels.
Service Department
Small Hotel
Real Estate Investment Trusts (REITs)
Leases
50. Occupancy= number of rooms sold÷ number of rooms available for sale
Mega- Hotel
Chains
Occupancy Equation
Franchises