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Test your basic knowledge |
Hotel Business
Start Test
Study First
Subjects
:
hospitality
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The inherent value that the shopper's recognition gives to the brand. Associated with positive images.
American Plan
Brand Equity
Service Department
Hotel Plans
2. Process of dividing a large heterogeneous market into two or more smaller homogenous market segments. Homogenous= Consumers with similar needs
Housekeeping Department
Market Segmentation
Room Numbering
Chains
3. Age of Service; Medicine - Banking - education and hotel-keeping
Solutions to Seasonality
Brand Equity
20th Century
Hotel Classifications
4. Members include-Baggae porters - elevator operators - transportation clerks - door attendants.
Uniformed Services Department
Career Stepping Stones to GM
General Manager (GM)
Forecast Scheduling
5. Sees the opportunity and puts together the deal
Floor Numbering
Franchises
Developer
Financier
6. A group assembled to promote a common purpose
Consortia and Membership Organizations/ Referral Groups
Hotel Classes
Convention
The New Rooms
7. Room Only
Franchises
Modified American Plan
European Plan
Equity/ Ownership
8. Sub-department of Food and Beverage. It supervises restaurant - banquet and bar managers
Concierge
Service Department
Modified American Plan
Franchising Company
9. Change prices- demand is static - True only for a LIMITED range of products - business traveler.
Equity/ Ownership
Manger of Guest Services
Inelastic
Uniformed Services Department
10. Perishability - Location - Fixed Supply - High Operating Cost - Seasonality
Room Numbering
Day Shift
Special Characteristics of the Hotel Business
Real Estate Investment Trusts (REITs)
11. Room + 'Light' Breakfast
Continental Plan
Large Hotel
Parties to the Deal
Leases
12. Manages the Front Office. Needs technical - math and people skills
Mega- Hotel
Manger of Guest Services
Hotel Classes
Consortia and Membership Organizations/ Referral Groups
13. An agreement between a hotel building owner and a leasing company by which the leaseholder operates the hotel
Leases
Large Hotel
Double Occupancy
Boutique Hotels
14. Freebies given to guests to 'reward' stays
18th Century
Preferred Guest Programs (PGPs)
Room Numbering
Logic of Segmentation
15. Goal is to maximize coverage with minimal costs.
The New Rooms
Food and Beverage Department
Forecast Scheduling
Hotel Classes
16. Small independent roadside motels family owned and operated. These are declining in numbers.
Mom-and-pop hotels
Franchises
Rooms Manager
Franchising Company
17. Depends on hotel design. Often arbitrary.
Brand
Day Shift
Room Numbering
Food Production
18. Age of Technology
Size
21st Century
Mega- Hotel
Brand Equity
19. A name and logo recognized by customers. A unique package of products - services - amenities and ambience at a price point that is associated with that brand.
Graveyard Shift
Brand
Food Production
Housekeeping Department
20. 1. Developer 2. Financier 3. Equity/Ownership 4. Management Company 5. Franchising Company
Market Segmentation
Parties to the Deal
Floor Numbering
Price Elasticity of Demand
21. 300 rooms or more
Management Contracts
Perishability
Large Hotel
Consortia and Membership Organizations/ Referral Groups
22. Closely follows the nation's economic phases: Hotels follow a roller coaster economy - Build during good times - overbuild into the downturn and world oil supply impacts travel and occupancy
Rev Par (Revenue per Available Room)
Room Reservations
Trophy Hotels
Cyclical Industry
23. 11:30 PM- 7:30 AM
Small Hotel
Graveyard Shift
Room Reservations
Double Occupancy Equation
24. Investment vehicle for real estate deals including hotels - many tax advantages. Restrictions prevent them from operating hotels - so they set up related companies to run the hotels.
Break-Even Point
Non-buyer Guest
Real Estate Investment Trusts (REITs)
Size
25. Size - Class - Type - Plan
Hotel Classifications
Security Department
Food and Beverage Department
Preferred Guest Programs (PGPs)
26. 150 to 300 rooms
Special Characteristics of the Hotel Business
Swing Shift
Medium Hotel
Food and Beverage Department
27. Larger - more luxurious - more amenities - outside view - have themed suites and all-suites - less variation
Day Shift
Consortia and Membership Organizations/ Referral Groups
Telephone Department
The New Rooms
28. The relationship between revenue per room and the total room inventory available.
Continental Plan
Rooms Manager
Swing Shift
Rev Par (Revenue per Available Room)
29. Special - highly prized single entities.
Incentive Tours
21st Century
Floor Numbering
Hotel Classes
30. The 'Boss' of an individual hotel - Responsible for everything in the hotel - Supervises and controls all the departments
General Manager (GM)
European Plan
Franchising Company
Price Elasticity of Demand
31. Runs the day to day operations for a fee
Management Company
Market Segmentation
American Plan
Inelastic
32. Individual - group - REIT etc..
Service Department
Size
Boutique Hotels
Equity/ Ownership
33. Change prices- demand changes - as price drop - demand rises - as prices rise - demand falls. True for MOST products and services. Few people think it's worth it even if they can afford it; Leisure traveler.
Floor Numbering
Mega- Hotel
Logic of Segmentation
Elastic
34. 'Keeper of the Keys' - provides services from A-Z.
Management Contracts
Forecast Scheduling
Concierge
Price Elasticity of Demand
35. Increasing in popularity because: Large capital needs - Economies of scale - Ability to attract management talent - Ability to invest in and leverage technology
Consortia and Membership Organizations/ Referral Groups
Parties to the Deal
Double Occupancy Equation
Chains
36. Rate - By level of Service - By level of amenities - Different Rating Systems
Rev Par Equation
Hotel Classes
Food Production
Small Hotel
37. The buyer (franchisee) acquires rights from the seller (franchisor) to the exclusive use of a name product - and system of a franchisor within a defined geographic area - for a fee.
Room Reservations
Central Reservation System
Double Occupancy Equation
Franchises
38. 3:30 PM- 11:30 PM
Occupancy Equation
General Manager (GM)
Front Office
Swing Shift
39. There is always a limit to increase - Increases drive customers to use substitutes or do without - There is no such thing as a 'captive' market.
Break-Even Point
Occupancy
Price Elasticity of Demand
Uniformed Services Department
40. Room+ all three meals
American Plan
Franchises
Occupancy
Breakage
41. Societies - Medical - University - Religious - Fraternal: All such groups hold meetings and conventions
18th Century
SMURF
19th Century
Hotel Classifications
42. From who the money comes- a bank
Large Hotel
Financier
Average Daily Rate Equation
Management Company
43. Percentage of double occupancy=(number of guests - number of rooms occupied) ÷ number of rooms occupied
Double Occupancy Equation
Double Occupancy
Cyclical Industry
Hotel Types
44. Occupancy= number of rooms sold÷ number of rooms available for sale
SMURF
20th Century
Occupancy Equation
Swing Shift
45. You can't please all the people all the time
Logic of Segmentation
Swing Shift
Management Contracts
Concierge
46. Handles requests for rooms from prospective guest arriving in the future.
Adjoining or Connecting Rooms
Size
Forecast Scheduling
Room Reservations
47. Industrial Age
19th Century
Incentive Tours
Mom-and-pop hotels
Hotel Classes
48. A cooperative structure - where members pay fees and get services that a chain would provide. ex. Best Western. A way for independent operator to get the advantages of a chain without sacrificing their independence or individuality.
Concierge
Trophy Hotels
19th Century
Consortia and Membership Organizations/ Referral Groups
49. An unsold room can never be sold again for that particular night.
Uniformed Services Department
Perishability
Career Stepping Stones to GM
Elastic
50. The place in the lobby where guest-services are managed and coordinated.
18th Century
Boutique Hotels
Service Department
Front Office
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