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Hotel Business
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Study First
Subjects
:
hospitality
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
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study here
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Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. 3:30 PM- 11:30 PM
Logic of Segmentation
Cyclical Industry
Day Shift
Swing Shift
2. Small 'individual' properties that offer personalized service
Continental Plan
Consortia and Membership Organizations/ Referral Groups
Service Department
Boutique Hotels
3. Percentage of double occupancy=(number of guests - number of rooms occupied) ÷ number of rooms occupied
Financier
Double Occupancy Equation
Medium Hotel
Rev Par Equation
4. Handles requests for rooms from prospective guest arriving in the future.
Mom-and-pop hotels
Incentive Tours
Service Department
Room Reservations
5. The number of available rooms is the standard of measurement.
The New Rooms
Size
Occupancy Equation
The Old Rooms
6. The proliferation of many hotel types as the lodging industry attempts to target its facilities to smaller and smaller market niches (segments).
Elastic
Segmantation
Boutique Hotels
Leases
7. Provides systems and brand recognition
Telephone Department
Food Production
Franchising Company
Rooms Manager
8. Room Only
Floor Numbering
Breakage
European Plan
The Old Rooms
9. Change prices- demand changes - as price drop - demand rises - as prices rise - demand falls. True for MOST products and services. Few people think it's worth it even if they can afford it; Leisure traveler.
Hotel Classes
Developer
Elastic
Rev Par (Revenue per Available Room)
10. The major reason by far that franchisees sign up.
Central Reservation System
Size
The New Rooms
Convention
11. Sees the opportunity and puts together the deal
Equity/ Ownership
Developer
Market Segmentation
General Manager (GM)
12. The inherent value that the shopper's recognition gives to the brand. Associated with positive images.
Hotel Types
Rev Par Equation
Brand Equity
Break-Even Point
13. 1500 rooms or more
Manger of Guest Services
Mega- Hotel
Equity/ Ownership
Management Company
14. Societies - Medical - University - Religious - Fraternal: All such groups hold meetings and conventions
Room Reservations
Double Occupancy
Large Hotel
SMURF
15. Larger - more luxurious - more amenities - outside view - have themed suites and all-suites - less variation
Preferred Guest Programs (PGPs)
Leases
The New Rooms
Hotel Plans
16. An agreement between a hotel building owner and a leasing company by which the leaseholder operates the hotel
Leases
Hotel Types
Parties to the Deal
Incentive Tours
17. Extend Season - Seek New Markets - Location and Mixed Use Development
21st Century
Hotel Types
Solutions to Seasonality
Service Department
18. Closely follows the nation's economic phases: Hotels follow a roller coaster economy - Build during good times - overbuild into the downturn and world oil supply impacts travel and occupancy
Franchises
Cyclical Industry
Housekeeping Department
20th Century
19. 11:30 PM- 7:30 AM
Graveyard Shift
Central Reservation System
Double Occupancy
Size
20. 100 rooms or less
Small Hotel
Preferred Guest Programs (PGPs)
Occupancy
Hotel Classifications
21. Freebies given to guests to 'reward' stays
Elastic
Sales per occupied room
Preferred Guest Programs (PGPs)
19th Century
22. Sub-department of Food and Beverage. It supervises restaurant - banquet and bar managers
Logic of Segmentation
Continental Plan
European Plan
Service Department
23. Room+ breakfast and lunch OR dinner
Small Hotel
Modified American Plan
Central Reservation System
European Plan
24. Special - highly prized single entities.
Logic of Segmentation
Room Numbering
Rooms Manager
Incentive Tours
25. The place in the lobby where guest-services are managed and coordinated.
Food and Beverage Department
Trophy Hotels
Special Characteristics of the Hotel Business
Front Office
26. ADR= room sale÷ number of rooms sold
Mega- Hotel
Average Daily Rate Equation
Preferred Guest Programs (PGPs)
Hotel Classifications
27. The relationship between revenue per room and the total room inventory available.
Incentive Tours
Rev Par (Revenue per Available Room)
Management Contracts
Average Daily Rate Equation
28. Inside rooms - odd shaped - small - of many types - sharing bathrooms
Real Estate Investment Trusts (REITs)
Graveyard Shift
Break-Even Point
The Old Rooms
29. Hotel Manger/ Resident Manager/ House Manager/ Rooms Division Manger/ Guest Services Manager
Food Production
Rev Par (Revenue per Available Room)
Equity/ Ownership
Career Stepping Stones to GM
30. Items paid for but not utilized - like meals
Market Segmentation
Occupancy
Breakage
European Plan
31. Agriculture Age
Logic of Segmentation
18th Century
Forecast Scheduling
Management Contracts
32. The point at which there are neither profits nor losses.
Break-Even Point
Mega- Hotel
Day Shift
Leases
33. Room + 'Light' Breakfast
Small Hotel
Occupancy
Continental Plan
Brand Equity
34. 300 rooms or more
Large Hotel
Central Reservation System
Graveyard Shift
European Plan
35. A name and logo recognized by customers. A unique package of products - services - amenities and ambience at a price point that is associated with that brand.
Brand
General Manager (GM)
Consortia and Membership Organizations/ Referral Groups
Developer
36. Was: extensively staffed- many operators and supervisors Now: Minimally staffed or handled by F.O. itself; was also very costly
Franchises
Telephone Department
Management Company
Elastic
37. Deals with the production and service of food and beverages. Service and production are two sub-departments
Food and Beverage Department
Chains
Forecast Scheduling
The Old Rooms
38. Process of dividing a large heterogeneous market into two or more smaller homogenous market segments. Homogenous= Consumers with similar needs
Swing Shift
Market Segmentation
Franchises
Developer
39. RevPAr= Room revenue÷ number of rooms available for sale
Rev Par Equation
Forecast Scheduling
Average Daily Rate Equation
Telephone Department
40. Deals with safety - fire control and prevention - loss-control - accidents - death - suicides - crimes - scams - drunk - prostitutes and drugs.
Brand Equity
Trophy Hotels
Security Department
Rev Par (Revenue per Available Room)
41. There is always a limit to increase - Increases drive customers to use substitutes or do without - There is no such thing as a 'captive' market.
Market Segmentation
Solutions to Seasonality
Hotel Types
Price Elasticity of Demand
42. An intermediary between the hotel and the guest who buys the room for the guest
Small Hotel
Non-buyer Guest
Inelastic
18th Century
43. Sub-department of Food and Beverage. It is headed by a 'chef'.
Double Occupancy Equation
Price Elasticity of Demand
Cyclical Industry
Food Production
44. An agreement between a hotel owner and a management company by which management company operates the hotel within the conditions set down by the contract - for a fee
Management Contracts
Chains
20th Century
Brand
45. 1. Developer 2. Financier 3. Equity/Ownership 4. Management Company 5. Franchising Company
Parties to the Deal
Forecast Scheduling
Sales per occupied room
Elastic
46. The relationship between demand (the number of rooms actually sold) and supply (the number of rooms available for sale). Measures quantity.
Financier
Swing Shift
Management Company
Occupancy
47. From who the money comes- a bank
Logic of Segmentation
Financier
American Plan
Solutions to Seasonality
48. Increasing in popularity because: Large capital needs - Economies of scale - Ability to attract management talent - Ability to invest in and leverage technology
Central Reservation System
Cyclical Industry
The Old Rooms
Chains
49. Rate - By level of Service - By level of amenities - Different Rating Systems
Hotel Classes
The New Rooms
18th Century
Trophy Hotels
50. 'Keeper of the Keys' - provides services from A-Z.
Financier
Concierge
Price Elasticity of Demand
Mega- Hotel
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