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Test your basic knowledge |
Hotel Business
Start Test
Study First
Subjects
:
hospitality
,
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. You can't please all the people all the time
Market Segmentation
Logic of Segmentation
Average Daily Rate Equation
American Plan
2. Hotel Manger/ Resident Manager/ House Manager/ Rooms Division Manger/ Guest Services Manager
Solutions to Seasonality
Hotel Plans
Average Daily Rate Equation
Career Stepping Stones to GM
3. Freebies given to guests to 'reward' stays
Preferred Guest Programs (PGPs)
Small Hotel
Average Daily Rate Equation
Special Characteristics of the Hotel Business
4. Process of dividing a large heterogeneous market into two or more smaller homogenous market segments. Homogenous= Consumers with similar needs
Market Segmentation
Day Shift
SMURF
Preferred Guest Programs (PGPs)
5. An unsold room can never be sold again for that particular night.
Perishability
American Plan
Real Estate Investment Trusts (REITs)
Rev Par (Revenue per Available Room)
6. From who the money comes- a bank
Medium Hotel
Large Hotel
18th Century
Financier
7. An agreement between a hotel building owner and a leasing company by which the leaseholder operates the hotel
Hotel Plans
Leases
Swing Shift
Price Elasticity of Demand
8. 150 to 300 rooms
Medium Hotel
Brand Equity
Non-buyer Guest
Solutions to Seasonality
9. A name and logo recognized by customers. A unique package of products - services - amenities and ambience at a price point that is associated with that brand.
Special Characteristics of the Hotel Business
20th Century
Brand
Service Department
10. Responsible for general cleanliness of guest rooms - corridors and public spaces. Handles linen - uniforms - laundry and lost & found.
Trophy Hotels
Brand Equity
Consortia and Membership Organizations/ Referral Groups
Housekeeping Department
11. 3:30 PM- 11:30 PM
Equity/ Ownership
Swing Shift
Room Numbering
Uniformed Services Department
12. Room Only
Logic of Segmentation
Management Contracts
European Plan
Sales per occupied room
13. Goal is to maximize coverage with minimal costs.
Franchising Company
Forecast Scheduling
Adjoining or Connecting Rooms
Floor Numbering
14. Runs the day to day operations for a fee
21st Century
Solutions to Seasonality
Housekeeping Department
Management Company
15. The inherent value that the shopper's recognition gives to the brand. Associated with positive images.
Occupancy Equation
Brand Equity
Double Occupancy Equation
Concierge
16. The 'Boss' of an individual hotel - Responsible for everything in the hotel - Supervises and controls all the departments
General Manager (GM)
Telephone Department
Perishability
18th Century
17. Members include-Baggae porters - elevator operators - transportation clerks - door attendants.
Front Office
European Plan
Brand
Uniformed Services Department
18. Small 'individual' properties that offer personalized service
Career Stepping Stones to GM
Boutique Hotels
Leases
Franchising Company
19. An intermediary between the hotel and the guest who buys the room for the guest
Non-buyer Guest
General Manager (GM)
Small Hotel
Room Reservations
20. Average Daily Rate (ADR); the amount received from each room sold.
SMURF
Sales per occupied room
Equity/ Ownership
Financier
21. Sees the opportunity and puts together the deal
Preferred Guest Programs (PGPs)
Floor Numbering
Developer
Rev Par Equation
22. 'Keeper of the Keys' - provides services from A-Z.
Room Numbering
Concierge
Segmantation
Food Production
23. ADR= room sale÷ number of rooms sold
Average Daily Rate Equation
Food and Beverage Department
Equity/ Ownership
Perishability
24. An agreement between a hotel owner and a management company by which management company operates the hotel within the conditions set down by the contract - for a fee
Mom-and-pop hotels
Concierge
Modified American Plan
Management Contracts
25. Handles requests for rooms from prospective guest arriving in the future.
Elastic
Room Reservations
Solutions to Seasonality
Food and Beverage Department
26. There is always a limit to increase - Increases drive customers to use substitutes or do without - There is no such thing as a 'captive' market.
Price Elasticity of Demand
Segmantation
Financier
20th Century
27. Occupancy= number of rooms sold÷ number of rooms available for sale
Non-buyer Guest
Occupancy Equation
Career Stepping Stones to GM
Continental Plan
28. 1500 rooms or more
Chains
Large Hotel
Food and Beverage Department
Mega- Hotel
29. The buyer (franchisee) acquires rights from the seller (franchisor) to the exclusive use of a name product - and system of a franchisor within a defined geographic area - for a fee.
Franchises
Market Segmentation
Rev Par (Revenue per Available Room)
General Manager (GM)
30. Increasing in popularity because: Large capital needs - Economies of scale - Ability to attract management talent - Ability to invest in and leverage technology
Brand Equity
Trophy Hotels
Price Elasticity of Demand
Chains
31. RevPAr= Room revenue÷ number of rooms available for sale
Convention
Concierge
Chains
Rev Par Equation
32. Inside rooms - odd shaped - small - of many types - sharing bathrooms
Hotel Classes
Market Segmentation
Mom-and-pop hotels
The Old Rooms
33. Small independent roadside motels family owned and operated. These are declining in numbers.
Hotel Types
Mom-and-pop hotels
Market Segmentation
Perishability
34. Items paid for but not utilized - like meals
Parties to the Deal
Breakage
Large Hotel
Logic of Segmentation
35. The number of available rooms is the standard of measurement.
Price Elasticity of Demand
Security Department
Hotel Classes
Size
36. Individual - group - REIT etc..
Equity/ Ownership
Sales per occupied room
19th Century
Continental Plan
37. Depends on hotel design. Often arbitrary.
Room Numbering
Small Hotel
Housekeeping Department
Occupancy Equation
38. Societies - Medical - University - Religious - Fraternal: All such groups hold meetings and conventions
Forecast Scheduling
SMURF
Housekeeping Department
Trophy Hotels
39. The place in the lobby where guest-services are managed and coordinated.
Inelastic
Front Office
Real Estate Investment Trusts (REITs)
European Plan
40. 1. Developer 2. Financier 3. Equity/Ownership 4. Management Company 5. Franchising Company
Size
Parties to the Deal
Double Occupancy Equation
Equity/ Ownership
41. Commercial/Business/Corporate - Residential - Extended-Stay - Resort - Bed and Breakfast - Boutique Hotels - Trophy Hotels
Market Segmentation
Continental Plan
Modified American Plan
Hotel Types
42. Room+ breakfast and lunch OR dinner
Career Stepping Stones to GM
Modified American Plan
Security Department
Mega- Hotel
43. Supervises reservations - telephone - concierge and uniformed services. Reports to Hotel Manager.
Double Occupancy Equation
20th Century
Security Department
Rooms Manager
44. 100 rooms or less
Double Occupancy Equation
19th Century
Small Hotel
20th Century
45. Industrial Age
Modified American Plan
Chains
19th Century
Security Department
46. Investment vehicle for real estate deals including hotels - many tax advantages. Restrictions prevent them from operating hotels - so they set up related companies to run the hotels.
Occupancy
Concierge
Real Estate Investment Trusts (REITs)
Occupancy Equation
47. Perishability - Location - Fixed Supply - High Operating Cost - Seasonality
Special Characteristics of the Hotel Business
Preferred Guest Programs (PGPs)
Mega- Hotel
Developer
48. Rooms that abut along a corridor. May be connected with a door. All connecting rooms adjoin; but all adjoining rooms do not connect!
Adjoining or Connecting Rooms
Swing Shift
Franchises
American Plan
49. Sub-department of Food and Beverage. It supervises restaurant - banquet and bar managers
Service Department
Swing Shift
Occupancy
Forecast Scheduling
50. A cooperative structure - where members pay fees and get services that a chain would provide. ex. Best Western. A way for independent operator to get the advantages of a chain without sacrificing their independence or individuality.
21st Century
Consortia and Membership Organizations/ Referral Groups
Trophy Hotels
Hotel Types