Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.






2. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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3. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






4. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






5. Categorical data like gender - age groups - marital status - etc.






6. A controlled field study conducted for gaining information on the performance of marketing mix factors.






7. Seeks no additional information from the respondent






8. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






9. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






10. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






11. A measurement process whereby possible answers are predetermined.






12. Summary facts - typically representing aggregates of root data






13. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






14. Emphasizes the use of structured interviewing and gathering of empirical data.






15. The most frequently encountered observation.






16. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






17. Estimating the level of customer demand and the reasons for that demand for a given product or service.






18. Behavioral core - causal data






19. The systematic process of witnessing and recording behaviors without questioning a subject.






20. Really two different questions posed in one question






21. Includes follow-up question(s) instructing the interviewer to ask for additional information






22. An informed opinion; a possible solution; useful in guiding research investigations.






23. General condition indicators of broader problems/opportunities that influence management's thinking






24. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






25. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






26. Buried in its wording elements that make reference to universal beliefs or rules of behavior






27. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






28. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






29. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






30. The statistic test for testing a hypothesis with ANOVA.






31. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






32. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






33. Research that attempts to assess new products prior to enacting the introduction.






34. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






35. Transactions






36. Facts recorded in non-numeric fashion






37. One to which the answer affects what will be asked next






38. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






39. Demographics - attitudes - preferences






40. The respondents are instructed to respond in their own words and the response depends on a topic






41. Qualitative - quantitative - root - derived






42. Studies that manipulate independent variables relative to dependent variables in a natural setting.






43. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






44. Who - What - Where - Where - Why - and How questions.






45. The degree to which a scale measures what it is supposed to measure.






46. A condition whereby units of observation may exist in one and only one grouping.






47. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






48. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






49. Historical research that has been previously collected by someone other than the research and for another purpose.






50. Type vs. content