Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. General condition indicators of broader problems/opportunities that influence management's thinking






2. Allow you to split out groups of respondents to look for differences among those groups






3. A condition whereby units of observation may exist in one and only one grouping.






4. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






5. Transactions






6. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






7. Emphasizes the use of structured interviewing and gathering of empirical data.






8. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






9. If there are more than two options for the response






10. Purchases - promotional responses - online/web activities






11. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






12. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






13. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






14. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






15. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






16. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






17. Research that attempts to assess new products prior to enacting the introduction.






18. Facts recorded in numeric fashion






19. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






20. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






21. A type of study that witnesses behaviors and subject are aware that they are being watched.






22. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






23. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






24. Seeks no additional information from the respondent






25. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






26. Demographics - attitudes - preferences






27. Qualitative - quantitative - root - derived






28. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






29. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






30. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






31. A measurement process that seeks an open-end response from study subject.






32. Research that attempts to assess product improvements prior to enacting product modifications.






33. Managing customer relationships by integrating customer information throughout the business.






34. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






35. Type vs. content






36. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






37. Behavioral core - causal data






38. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






39. Scales that offer several alternative levels of agreement for respondents.






40. The desired perception that a company wants to be associated with its target market relative to competing brands.






41. The degree to which a scale measures what it is supposed to measure.






42. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






43. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






44. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






45. Facts recorded in non-numeric fashion






46. The systematic process of witnessing and recording behaviors without questioning a subject.






47. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






48. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






49. A sampling process where each sample units has a known chance of being selected.






50. Scales that offer on two alternatives; true-false; yes-no.