Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A condition whereby units of observation may exist in one and only one grouping.






2. Seeks no additional information from the respondent






3. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






4. The systematic process of witnessing and recording behaviors without questioning a subject.






5. Facts recorded in non-numeric fashion






6. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






7. Lists response options on the questionnaire that can be answered quickly and easily






8. Facts recorded in numeric fashion






9. A method for testing hypotheses of relationships when discrete data is the measurement.






10. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






11. Demographics - attitudes - preferences






12. Purchases - promotional responses - online/web activities






13. One to which the answer affects what will be asked next






14. Managing customer relationships by integrating customer information throughout the business.






15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






16. Categorical data like gender - age groups - marital status - etc.






17. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






18. An informed opinion; a possible solution; useful in guiding research investigations.






19. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






20. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






21. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






22. Studies that manipulate independent variables relative to dependent variables in a natural setting.






23. Type vs. content






24. A measurement process that seeks an open-end response from study subject.






25. That data observation that splits a distribution of data at its midpoint.






26. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






27. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






28. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






29. Includes follow-up question(s) instructing the interviewer to ask for additional information






30. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






31. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






32. Historical research that has been previously collected by someone other than the research and for another purpose.






33. Used to keep respondents on task and alert






34. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






35. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






36. A type of study that witnesses behaviors and subject are aware that they are being watched.






37. Individual difference variables - geo-demographics






38. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






39. A summary of how many times each possible raw response was selected by a set of respondents.






40. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






41. Measuring the degree to which an organization conforms to the quality level expected by customers.






42. Research that allows the statement of cause and effect relationships among data or events.






43. Behavioral core - causal data






44. One that places undue emphasis on some aspect of the topic






45. The statistic test for testing a hypothesis with ANOVA.






46. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






47. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






48. A sampling process where each sample units has a known chance of being selected.






49. Scales that offer on two alternatives; true-false; yes-no.






50. An interviewing technique in which mall patrons are stopped and asked for feedback.