Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






2. The extent to which the measurements taken with a particular instrument are repeatable.






3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






4. Scales that offer on two alternatives; true-false; yes-no.






5. Facts recorded in non-numeric fashion






6. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






7. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






8. The degree to which a scale measures what it is supposed to measure.






9. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






10. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






11. Buried in its wording elements that make reference to universal beliefs or rules of behavior






12. Estimating the level of customer demand and the reasons for that demand for a given product or service.






13. Purchases - promotional responses - online/web activities






14. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






15. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






16. The desired perception that a company wants to be associated with its target market relative to competing brands.






17. The percentage of the market having heard of a message - product - or brand.






18. A measurement process that seeks an open-end response from study subject.






19. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






20. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






21. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






22. A summary of how many times each possible raw response was selected by a set of respondents.






23. Has only two response options such as "yes" or "no"






24. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






25. A measurement process whereby possible answers are predetermined.






26. Managing customer relationships by integrating customer information throughout the business.






27. Lists response options on the questionnaire that can be answered quickly and easily






28. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






29. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






30. Emphasizes the use of structured interviewing and gathering of empirical data.






31. Gives the respondent a strong cue or expectation as to how to answer






32. A condition whereby units of observation may exist in one and only one grouping.






33. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






34. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






35. Allow you to split out groups of respondents to look for differences among those groups






36. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






37. An interviewing technique in which mall patrons are stopped and asked for feedback.






38. The statistic test for testing a hypothesis with ANOVA.






39. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






40. General condition indicators of broader problems/opportunities that influence management's thinking






41. Type vs. content






42. Scales that offer several alternative levels of agreement for respondents.






43. That data observation that splits a distribution of data at its midpoint.






44. If there are more than two options for the response






45. Seeks no additional information from the respondent






46. Who - What - Where - Where - Why - and How questions.






47. The respondents are instructed to respond in their own words and the response depends on a topic






48. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






49. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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50. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.