Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






2. An interrogative (question) statement that helps to guide the research process.






3. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






4. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






5. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






6. A type of study that witnesses behaviors and subject are aware that they are being watched.






7. Has only two response options such as "yes" or "no"






8. Facts recorded in non-numeric fashion






9. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






10. One to which the answer affects what will be asked next






11. The systematic process of witnessing and recording behaviors without questioning a subject.






12. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






13. Estimating the level of customer demand and the reasons for that demand for a given product or service.






14. If there are more than two options for the response






15. Historical research that has been previously collected by someone other than the research and for another purpose.






16. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






17. A method for testing hypotheses of relationships when discrete data is the measurement.






18. Measuring the degree to which an organization conforms to the quality level expected by customers.






19. A controlled field study conducted for gaining information on the performance of marketing mix factors.






20. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






21. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






22. Qualitative - quantitative - root - derived






23. Used to keep respondents on task and alert






24. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






25. Gives the respondent a strong cue or expectation as to how to answer






26. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






27. One that places undue emphasis on some aspect of the topic






28. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






29. The respondents are instructed to respond in their own words and the response depends on a topic






30. Summary facts - typically representing aggregates of root data






31. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






32. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






33. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






34. Individual difference variables - geo-demographics






35. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






36. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






37. Research that attempts to assess product improvements prior to enacting product modifications.






38. General condition indicators of broader problems/opportunities that influence management's thinking






39. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






40. A sampling process where each sample units has a known chance of being selected.






41. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






42. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






43. Managing customer relationships by integrating customer information throughout the business.






44. A measurement process whereby possible answers are predetermined.






45. Selecting subject based upon specific ratios of characteristics among sample members.






46. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






47. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






48. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






49. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






50. Allow you to split out groups of respondents to look for differences among those groups