Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






2. Facts recorded in non-numeric fashion






3. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






4. The desired perception that a company wants to be associated with its target market relative to competing brands.






5. Really two different questions posed in one question






6. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






7. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






8. Facts recorded in numeric fashion






9. An interrogative (question) statement that helps to guide the research process.






10. General condition indicators of broader problems/opportunities that influence management's thinking






11. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






12. Summary facts - typically representing aggregates of root data






13. Transactions






14. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






15. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






16. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






17. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






18. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






19. Has only two response options such as "yes" or "no"






20. The systematic process of witnessing and recording behaviors without questioning a subject.






21. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






22. A measurement process that seeks an open-end response from study subject.






23. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






24. Used to keep respondents on task and alert






25. The statistic test for testing a hypothesis with ANOVA.






26. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


27. A type of study that witnesses behaviors and subject are aware that they are being watched.






28. Seeks no additional information from the respondent






29. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






30. Measuring the degree to which an organization conforms to the quality level expected by customers.






31. That data observation that splits a distribution of data at its midpoint.






32. Scales that offer several alternative levels of agreement for respondents.






33. Lists response options on the questionnaire that can be answered quickly and easily






34. The average of observed data.






35. Studies that manipulate independent variables relative to dependent variables in a natural setting.






36. A study that includes every member of a population of interest; nearly impossible to achieve.






37. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






38. One that places undue emphasis on some aspect of the topic






39. Emphasizes the use of structured interviewing and gathering of empirical data.






40. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






41. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






42. Categorical data like gender - age groups - marital status - etc.






43. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






44. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






45. Type vs. content






46. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






47. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






48. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






49. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






50. An interviewing technique in which mall patrons are stopped and asked for feedback.