Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






2. A study that includes every member of a population of interest; nearly impossible to achieve.






3. The systematic process of witnessing and recording behaviors without questioning a subject.






4. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






5. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






6. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






7. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






8. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






9. Purchases - promotional responses - online/web activities






10. Behavioral core - causal data






11. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






12. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






13. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






14. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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15. A controlled field study conducted for gaining information on the performance of marketing mix factors.






16. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






17. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






18. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






19. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






20. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






21. Facts recorded in non-numeric fashion






22. Demographics - attitudes - preferences






23. Who - What - Where - Where - Why - and How questions.






24. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






25. A measurement process whereby possible answers are predetermined.






26. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






27. That data observation that splits a distribution of data at its midpoint.






28. The average of observed data.






29. Managing customer relationships by integrating customer information throughout the business.






30. One that places undue emphasis on some aspect of the topic






31. A condition whereby units of observation may exist in one and only one grouping.






32. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






33. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






34. A summary of how many times each possible raw response was selected by a set of respondents.






35. The respondents are instructed to respond in their own words and the response depends on a topic






36. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






37. Has only two response options such as "yes" or "no"






38. Estimating the level of customer demand and the reasons for that demand for a given product or service.






39. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






40. Used to keep respondents on task and alert






41. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






42. Studies that manipulate independent variables relative to dependent variables in a natural setting.






43. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






44. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






45. Categorical data like gender - age groups - marital status - etc.






46. The most frequently encountered observation.






47. Facts recorded in numeric fashion






48. Type vs. content






49. An informed opinion; a possible solution; useful in guiding research investigations.






50. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data