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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Purchases - promotional responses - online/web activities
Quantitative Research
Scale Validity
Behavioral data
Situation Analysis
2. Has only two response options such as "yes" or "no"
Concept Test
Unobtrusive Observation
Dual Choice or Dichotomous Categorical Question
Descriptive Research
3. Lists response options on the questionnaire that can be answered quickly and easily
Categorical or Close-ended Question
Situation Analysis
Stratified Sampling
Exhaustive
4. If there are more than two options for the response
Z Test
Multiple Response Categorical Question
Screening Questions
Probed Open Ended Format
5. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
F Statistic
Non-probability sample
Third-Person Technique
Unprobed Open Ended Format
6. An interviewing technique in which mall patrons are stopped and asked for feedback.
Mall Intercept Survey
Sampling
Relationship Marketing
Convenience Sampling
7. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Scaled Response Question
Data Analysis
Research Problem
Third-Person Technique
8. Type vs. content
Dichotomous Scales
Data basics
Project Presentation
Third-Person Technique
9. A condition whereby all possible groupings of units or data have been included for consideration.
Exhaustive
Probability Sample
Laboratory Studies
Qualitative Research
10. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Behavioral data
Project Presentation
Categorical or Close-ended Question
Concept Testing
11. Gives the respondent a strong cue or expectation as to how to answer
Sample Error
Leading Question
Relationship Marketing
Semantic Differential
12. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Screening Questions
Likert-Type Scales
Problem Definition
Data Analysis
13. A summary of how many times each possible raw response was selected by a set of respondents.
One Way Frequency Distribution
Screening Questions
Secondary Research
ANOVA
14. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Convenience Sampling
Demand analysis
Mall Intercept Survey
Nonsampling Error
15. An informed opinion; a possible solution; useful in guiding research investigations.
Open Ended Question
Mode
Root
Hypothesis
16. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Simple random sample
Sampling
Mean
Leading Question
17. Seeks no additional information from the respondent
Unprobed Open Ended Format
Causal data
Four Do Not's of Question Wording
Continuous Data
18. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Classification Questions
Two-way Frequency Distribution
ANOVA
Quota Sampling
19. The percentage of the market having heard of a message - product - or brand.
Qualitative
Primary Research
Awareness
Behavioral data
20. The systematic process of witnessing and recording behaviors without questioning a subject.
Exploratory Research
Scale Reliability
Awareness
Observation
21. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Scaled Response Question
Data Analysis
Root
t-Test
22. General condition indicators of broader problems/opportunities that influence management's thinking
Simple random sample
Multiple Response Categorical Question
Customer Relationship Management [CRM]
Symptoms
23. Used to keep respondents on task and alert
Third-Person Technique
Prompters
Customer Relationship Management [CRM]
Universal Questions
24. A study that includes every member of a population of interest; nearly impossible to achieve.
Derived
Symptoms
Census
Classification Questions
25. The degree to which a scale measures what it is supposed to measure.
Mode
Scale Validity
Observation
Service Quality Research
26. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Qualitative
Third-Person Technique
Customer Relationship Management [CRM]
Derived
27. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Symptoms
Simple Random Sampling
Exhaustive
Concept Test
28. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Probability Sample
Transitions
Primary Research
Nonsampling Error
29. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Stratified Sampling
Discrete Data
Product Testing
Stratified random sample
30. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Unstructured Measurement
Service Quality Research
Situation Analysis
Cluster Sampling
31. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Probability Sample
Reversals of Endpoints
Judgement/expert sample
Chi Squared
32. Facts recorded in non-numeric fashion
Four Do's of Question Wording
Leading Question
Qualitative
Primary Research
33. The most frequently encountered observation.
Transitions
Mode
Convenience Sampling
Scale Reliability
34. Allow you to split out groups of respondents to look for differences among those groups
Relationship Marketing
Random Sampling
Classification Questions
Four Do Not's of Question Wording
35. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Median
Coding Questions
Sample Error
Research Problem
36. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Project Presentation
Data Analysis
Four Do's of Question Wording
Prompters
37. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Behavioral data
Concept Testing
Unprobed Open Ended Format
Unobtrusive Observation
38. Qualitative - quantitative - root - derived
Systematic Sampling
Secondary Research
Data types
Double-Barreled Questions
39. Research that attempts to assess new products prior to enacting the introduction.
Demand analysis
Survey Research
Concept Test
Behavioral core
40. The average of observed data.
Mean
Non-probability sample
Dual Choice or Dichotomous Categorical Question
Data Analysis
41. The respondents are instructed to respond in their own words and the response depends on a topic
Role-Playing
Open Ended Question
Root
Demographic data
42. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Non-probability sample
Positioning
Reversals of Endpoints
Quota Sampling
43. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Simple random sample
Sampling
Unprobed Open Ended Format
Scale Reliability
44. An interrogative (question) statement that helps to guide the research process.
Research Problem
Multiple Response Categorical Question
Quota Sample
Referral Sampling
45. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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46. Measuring the degree to which an organization conforms to the quality level expected by customers.
Behavioral data
Data basics
Leading Question
Service Quality Research
47. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Two-way Frequency Distribution
Warm-up Questions
Mean
48. Facts recorded in numeric fashion
Quantitative
Survey Research
Transitions
Causal Research
49. Demographics - attitudes - preferences
Purposive Sampling
Causal data
Demand analysis
Chi Squared
50. Historical research that has been previously collected by someone other than the research and for another purpose.
Concept Test
Mall Intercept Survey
Secondary Research
Situation Analysis