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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.
Demand analysis
Awareness
Concept Test
Editing
2. Who - What - Where - Where - Why - and How questions.
t-Test
Universal Questions
Root
Two-way Frequency Distribution
3. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Convenience Sampling
Primary Research
Skip Question
Third-Person Technique
4. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Concept Test
Warm-up Questions
Demand analysis
ANOVA
5. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Sampling
Universal Questions
Systematic Sampling
Project Presentation
6. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Experimentation
Two-way Frequency Distribution
Primary Research
Census
7. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Role-Playing
Service Quality Research
Relationship Marketing
Open Ended Question
8. Demographics - attitudes - preferences
Causal data
Primary Research
F Statistic
Nonsampling Error
9. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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10. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Causal data
Likert-Type Scales
Relationship Marketing
Coding Questions
11. Purchases - promotional responses - online/web activities
Research Problem
Behavioral data
Symptoms
Normal Distribution
12. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Test Marketing
Transitions
Mutually Exclusive
ANOVA
13. A type of study that witnesses behaviors and subject are aware that they are being watched.
Obtrusive Observation
Universal Questions
Systematic Sampling
Exploratory Research
14. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Median
Overstated Questions
Data Analysis
Causal data
15. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Simple Random Sampling
Two-way Frequency Distribution
Non-probability sample
Unprobed Open Ended Format
16. Qualitative - quantitative - root - derived
Semantic Differential
Data types
Editing
Double-Barreled Questions
17. Summary facts - typically representing aggregates of root data
Derived
Field Studies
Random Sampling
Concept Testing
18. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Probability Sample
Primary Research
Problem Definition
19. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Demographic data
Structured Measurement
Exploratory Research
Qualitative Research
20. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Stratified random sample
Two-way Frequency Distribution
Data basics
Quantitative Research
21. Includes follow-up question(s) instructing the interviewer to ask for additional information
Probed Open Ended Format
Project Presentation
Sample Error
Dual Choice or Dichotomous Categorical Question
22. The systematic process of witnessing and recording behaviors without questioning a subject.
Observation
Reversals of Endpoints
Positioning
Referral Sampling
23. Behavioral core - causal data
Customer Satisfaction Studies
Stratified random sample
Nonsampling Error
Data content
24. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Observation
Third-Person Technique
Unobtrusive Observation
Referral Sampling
25. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Classification Questions
Data Analysis
Editing
26. Research that attempts to assess new products prior to enacting the introduction.
Unobtrusive Observation
ANOVA
Concept Test
Exploratory Research
27. Allow you to split out groups of respondents to look for differences among those groups
Obtrusive Observation
Skip Question
Classification Questions
Awareness
28. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Convenience Sampling
Purposive Sampling
Simple Random Sampling
Systematic Sampling
29. Individual difference variables - geo-demographics
Demographic data
Hypothesis
Data basics
Concept Test
30. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Secondary Research
Reversals of Endpoints
Open Ended Question
Warm-up Questions
31. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Screening Questions
Symptoms
Simple random sample
Experimentation
32. The average of observed data.
Unobtrusive Observation
Mutually Exclusive
Positioning
Mean
33. Research that attempts to assess product improvements prior to enacting product modifications.
Exhaustive
Four Do's of Question Wording
Product Test
Product Testing
34. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Product Testing
Systematic Sampling
Continuous Data
Categorical or Close-ended Question
35. A measurement process whereby possible answers are predetermined.
Behavioral core
Primary Research
Exploratory Research
Structured Measurement
36. A measurement process that seeks an open-end response from study subject.
Categorical or Close-ended Question
Unstructured Measurement
Stratified random sample
Awareness
37. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Systematic Sampling
Stratified random sample
ANOVA
Quota Sampling
38. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Simple Random Sampling
Mall Intercept Survey
Cluster Sampling
Awareness
39. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Role-Playing
Categorical or Close-ended Question
Secondary Research
t-Test
40. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Probed Open Ended Format
Exhaustive
Mutually Exclusive
Primary Research
41. Lists response options on the questionnaire that can be answered quickly and easily
Role-Playing
Categorical or Close-ended Question
Survey Research
Hypothesis
42. An informed opinion; a possible solution; useful in guiding research investigations.
Mean
Scale Reliability
Question Flow
Hypothesis
43. Type vs. content
Data basics
Simple random sample
Sample Error
Categorical or Close-ended Question
44. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Four Do's of Question Wording
Universal Questions
Question Flow
Likert-Type Scales
45. Facts recorded in non-numeric fashion
Warm-up Questions
Mean
Qualitative
Stratified Sampling
46. Really two different questions posed in one question
Continuous Data
Relationship Marketing
Double-Barreled Questions
Observation
47. Has only two response options such as "yes" or "no"
Third-Person Technique
ANOVA
Primary Research
Dual Choice or Dichotomous Categorical Question
48. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Four Do's of Question Wording
Reversals of Endpoints
Likert-Type Scales
Convenience Sampling
49. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Non-probability sample
Quantitative Research
Four Do's of Question Wording
Loaded Question
50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Unprobed Open Ended Format
Derived
Concept Testing
Probability Sample