Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






2. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






3. Measuring the degree to which an organization conforms to the quality level expected by customers.






4. An informed opinion; a possible solution; useful in guiding research investigations.






5. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






6. A measurement process that seeks an open-end response from study subject.






7. A measurement process whereby possible answers are predetermined.






8. If there are more than two options for the response






9. Facts recorded in numeric fashion






10. A condition whereby units of observation may exist in one and only one grouping.






11. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






12. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






13. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






14. Really two different questions posed in one question






15. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






16. Historical research that has been previously collected by someone other than the research and for another purpose.






17. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






18. Facts recorded in non-numeric fashion






19. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






20. Research that allows the statement of cause and effect relationships among data or events.






21. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






22. Includes follow-up question(s) instructing the interviewer to ask for additional information






23. Qualitative - quantitative - root - derived






24. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






25. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






26. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






27. Emphasizes the use of structured interviewing and gathering of empirical data.






28. Research that attempts to assess product improvements prior to enacting product modifications.






29. Scales that offer on two alternatives; true-false; yes-no.






30. Has only two response options such as "yes" or "no"






31. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






32. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






33. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






34. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






35. Categorical data like gender - age groups - marital status - etc.






36. Research that attempts to assess new products prior to enacting the introduction.






37. Behavioral core - causal data






38. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






39. The extent to which the measurements taken with a particular instrument are repeatable.






40. Lists response options on the questionnaire that can be answered quickly and easily






41. Purchases - promotional responses - online/web activities






42. A sampling process where each sample units has a known chance of being selected.






43. Scales that offer several alternative levels of agreement for respondents.






44. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






45. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






46. Demographics - attitudes - preferences






47. A controlled field study conducted for gaining information on the performance of marketing mix factors.






48. The systematic process of witnessing and recording behaviors without questioning a subject.






49. A type of study that witnesses behaviors and subject are aware that they are being watched.






50. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request