Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Has only two response options such as "yes" or "no"






2. Includes follow-up question(s) instructing the interviewer to ask for additional information






3. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






4. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






5. Research that allows the statement of cause and effect relationships among data or events.






6. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






7. Type vs. content






8. Gives the respondent a strong cue or expectation as to how to answer






9. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






10. A study that includes every member of a population of interest; nearly impossible to achieve.






11. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






12. Individual difference variables - geo-demographics






13. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






14. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






15. A sampling process where each sample units has a known chance of being selected.






16. Behavioral core - causal data






17. Selecting subject based upon specific ratios of characteristics among sample members.






18. The extent to which the measurements taken with a particular instrument are repeatable.






19. Categorical data like gender - age groups - marital status - etc.






20. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






21. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






22. If there are more than two options for the response






23. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






24. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






25. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






26. An interrogative (question) statement that helps to guide the research process.






27. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






28. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






29. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






30. The average of observed data.






31. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






32. That data observation that splits a distribution of data at its midpoint.






33. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






34. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






35. Really two different questions posed in one question






36. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






37. Research that attempts to assess new products prior to enacting the introduction.






38. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






39. An interviewing technique in which mall patrons are stopped and asked for feedback.






40. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






41. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






42. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






43. General condition indicators of broader problems/opportunities that influence management's thinking






44. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






45. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






46. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






47. A measurement process whereby possible answers are predetermined.






48. Scales that offer on two alternatives; true-false; yes-no.






49. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






50. Scales that offer several alternative levels of agreement for respondents.