Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






2. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






3. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






4. Facts recorded in numeric fashion






5. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






6. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






7. The systematic process of witnessing and recording behaviors without questioning a subject.






8. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






9. A sampling process where each sample units has a known chance of being selected.






10. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






11. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






12. Summary facts - typically representing aggregates of root data






13. The average of observed data.






14. Buried in its wording elements that make reference to universal beliefs or rules of behavior






15. The percentage of the market having heard of a message - product - or brand.






16. Managing customer relationships by integrating customer information throughout the business.






17. An informed opinion; a possible solution; useful in guiding research investigations.






18. A measurement process that seeks an open-end response from study subject.






19. Categorical data like gender - age groups - marital status - etc.






20. Qualitative - quantitative - root - derived






21. Individual difference variables - geo-demographics






22. Scales that offer several alternative levels of agreement for respondents.






23. Purchases - promotional responses - online/web activities






24. Research that attempts to assess product improvements prior to enacting product modifications.






25. Has only two response options such as "yes" or "no"






26. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






27. A study that includes every member of a population of interest; nearly impossible to achieve.






28. Historical research that has been previously collected by someone other than the research and for another purpose.






29. Studies that manipulate independent variables relative to dependent variables in a natural setting.






30. The statistic test for testing a hypothesis with ANOVA.






31. Who - What - Where - Where - Why - and How questions.






32. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






33. Demographics - attitudes - preferences






34. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






35. A controlled field study conducted for gaining information on the performance of marketing mix factors.






36. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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38. A measurement process whereby possible answers are predetermined.






39. Measuring the degree to which an organization conforms to the quality level expected by customers.






40. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






41. A condition whereby all possible groupings of units or data have been included for consideration.






42. A summary of how many times each possible raw response was selected by a set of respondents.






43. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






44. The most frequently encountered observation.






45. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






46. Transactions






47. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






48. One to which the answer affects what will be asked next






49. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






50. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.