Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One to which the answer affects what will be asked next






2. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






4. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






5. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






6. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






7. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






8. Seeks no additional information from the respondent






9. Studies that manipulate independent variables relative to dependent variables in a natural setting.






10. Emphasizes the use of structured interviewing and gathering of empirical data.






11. That data observation that splits a distribution of data at its midpoint.






12. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






13. Behavioral core - causal data






14. Research that attempts to assess new products prior to enacting the introduction.






15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






16. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






17. Research that attempts to assess product improvements prior to enacting product modifications.






18. Facts recorded in numeric fashion






19. A method for testing hypotheses of relationships when discrete data is the measurement.






20. A measurement process whereby possible answers are predetermined.






21. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






22. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






23. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






24. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






25. The percentage of the market having heard of a message - product - or brand.






26. Estimating the level of customer demand and the reasons for that demand for a given product or service.






27. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






28. A condition whereby units of observation may exist in one and only one grouping.






29. A type of study that witnesses behaviors and subject are aware that they are being watched.






30. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






31. A controlled field study conducted for gaining information on the performance of marketing mix factors.






32. Lists response options on the questionnaire that can be answered quickly and easily






33. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






34. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






35. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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36. Selecting subject based upon specific ratios of characteristics among sample members.






37. Who - What - Where - Where - Why - and How questions.






38. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






39. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






40. Individual difference variables - geo-demographics






41. Really two different questions posed in one question






42. Buried in its wording elements that make reference to universal beliefs or rules of behavior






43. Qualitative - quantitative - root - derived






44. A measurement process that seeks an open-end response from study subject.






45. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






46. Managing customer relationships by integrating customer information throughout the business.






47. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






48. The extent to which the measurements taken with a particular instrument are repeatable.






49. Research that allows the statement of cause and effect relationships among data or events.






50. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.







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