Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.






2. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






3. Used to keep respondents on task and alert






4. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






5. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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6. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






7. Studies that manipulate independent variables relative to dependent variables in a natural setting.






8. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






9. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






10. If there are more than two options for the response






11. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






12. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






13. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






14. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






15. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






16. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






17. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






19. Really two different questions posed in one question






20. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






21. Lists response options on the questionnaire that can be answered quickly and easily






22. That data observation that splits a distribution of data at its midpoint.






23. Type vs. content






24. Demographics - attitudes - preferences






25. Research that attempts to assess new products prior to enacting the introduction.






26. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






27. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






28. Emphasizes the use of structured interviewing and gathering of empirical data.






29. Gives the respondent a strong cue or expectation as to how to answer






30. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






31. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






32. One to which the answer affects what will be asked next






33. The statistic test for testing a hypothesis with ANOVA.






34. Facts recorded in non-numeric fashion






35. An interviewing technique in which mall patrons are stopped and asked for feedback.






36. A sampling process where each sample units has a known chance of being selected.






37. Summary facts - typically representing aggregates of root data






38. Qualitative - quantitative - root - derived






39. A condition whereby units of observation may exist in one and only one grouping.






40. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






41. A summary of how many times each possible raw response was selected by a set of respondents.






42. Buried in its wording elements that make reference to universal beliefs or rules of behavior






43. An interrogative (question) statement that helps to guide the research process.






44. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






45. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






46. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






47. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






48. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






49. A condition whereby all possible groupings of units or data have been included for consideration.






50. The average of observed data.







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Can you answer 50 questions in 15 minutes?


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