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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Managing customer relationships by integrating customer information throughout the business.
Customer Relationship Management [CRM]
Exploratory Research
Probability Sample
Unobtrusive Observation
2. Research that attempts to assess product improvements prior to enacting product modifications.
Product Test
Positioning
Editing
Field Studies
3. Research that allows the statement of cause and effect relationships among data or events.
Overstated Questions
Causal Research
Causal data
Probed Open Ended Format
4. Gives the respondent a strong cue or expectation as to how to answer
Unobtrusive Observation
Leading Question
Quota Sample
Root
5. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Causal data
Convenience Sampling
ANOVA
Quantitative Research
6. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Sample Error
Root
Demand analysis
Four Do's of Question Wording
7. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Experimentation
Leading Question
Customer Satisfaction Studies
8. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Nonsampling Error
Two-way Frequency Distribution
Structured Measurement
9. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Descriptive Research
Data basics
Concept Testing
Simple Random Sampling
10. A study that includes every member of a population of interest; nearly impossible to achieve.
Situation Analysis
Census
Mall Intercept Survey
Data Analysis
11. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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12. Summary facts - typically representing aggregates of root data
Quota Sampling
Derived
Product Testing
Semantic Differential
13. A condition whereby units of observation may exist in one and only one grouping.
Categorical or Close-ended Question
Mutually Exclusive
Judgement/expert sample
Convenience Sampling
14. The most frequently encountered observation.
Mode
t-Test
Unobtrusive Observation
Causal data
15. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Quota Sampling
Classification Questions
Data Analysis
Prompters
16. The extent to which the measurements taken with a particular instrument are repeatable.
Demand analysis
Loaded Question
Mode
Scale Reliability
17. That data observation that splits a distribution of data at its midpoint.
Referral Sampling
Causal data
Purposive Sampling
Median
18. A method for testing hypotheses of relationships when discrete data is the measurement.
Chi Squared
Scale Validity
One Way Frequency Distribution
Behavioral core
19. Emphasizes the use of structured interviewing and gathering of empirical data.
Concept Testing
Third-Person Technique
Quantitative Research
Obtrusive Observation
20. One that places undue emphasis on some aspect of the topic
Overstated Questions
Transitions
Nonsampling Error
Third-Person Technique
21. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Purposive Sampling
Product Testing
Normal Distribution
Hypothesis
22. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Scale Validity
Product Test
Non-probability sample
Primary Research
23. The average of observed data.
Stratified random sample
Mean
Scale Reliability
Purposive Sampling
24. An interrogative (question) statement that helps to guide the research process.
Structured Measurement
Double-Barreled Questions
Research Problem
Dichotomous Scales
25. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Screening Questions
Z Test
F Statistic
Quantitative Research
26. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Simple random sample
Scaled Response Question
Convenience Sampling
Four Do Not's of Question Wording
27. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Sampling
Customer Satisfaction Studies
Product Test
Stratified Sampling
28. Research that attempts to assess new products prior to enacting the introduction.
Role-Playing
Concept Test
Systematic Sampling
Sampling
29. Who - What - Where - Where - Why - and How questions.
Role-Playing
Concept Testing
Universal Questions
Relationship Marketing
30. Categorical data like gender - age groups - marital status - etc.
Unstructured Measurement
Laboratory Studies
Discrete Data
Quantitative Research
31. Lists response options on the questionnaire that can be answered quickly and easily
Exploratory Research
Quantitative Research
Categorical or Close-ended Question
Referral Sampling
32. An informed opinion; a possible solution; useful in guiding research investigations.
Demographic data
Relationship Marketing
Quantitative
Hypothesis
33. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Simple Random Sampling
Coding Questions
Question Flow
Random Sampling
34. Facts recorded in non-numeric fashion
Problem Definition
Root
F Statistic
Qualitative
35. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
t-Test
Random Sampling
Symptoms
Unobtrusive Observation
36. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Quantitative
Z Test
Referral Sampling
37. Allow you to split out groups of respondents to look for differences among those groups
Non-probability sample
Classification Questions
Situation Analysis
Quota Sample
38. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Project Presentation
Hypothesis
Normal Distribution
Role-Playing
39. Demographics - attitudes - preferences
Overstated Questions
Qualitative Research
Classification Questions
Causal data
40. The respondents are instructed to respond in their own words and the response depends on a topic
Open Ended Question
Qualitative
Role-Playing
Z Test
41. Transactions
Demographic data
Behavioral core
Quantitative Research
Quantitative
42. Seeks no additional information from the respondent
Secondary Research
Probability Sample
Unprobed Open Ended Format
Behavioral data
43. Measuring the degree to which an organization conforms to the quality level expected by customers.
Descriptive Research
Service Quality Research
Chi Squared
Scale Reliability
44. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Structured Measurement
Judgement/expert sample
Simple random sample
Descriptive Research
45. General condition indicators of broader problems/opportunities that influence management's thinking
Secondary Research
Four Do's of Question Wording
Symptoms
Skip Question
46. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Qualitative
Reversals of Endpoints
ANOVA
Four Do's of Question Wording
47. Historical research that has been previously collected by someone other than the research and for another purpose.
Demand analysis
Demographic data
Nonsampling Error
Secondary Research
48. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Behavioral core
Editing
Third-Person Technique
Open Ended Question
49. A sampling process where each sample units has a known chance of being selected.
Research Problem
Two-way Frequency Distribution
Random Sampling
Overstated Questions
50. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Probability Sample
Classification Questions
Sample Error
Categorical or Close-ended Question