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Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A condition whereby units of observation may exist in one and only one grouping.






2. Scales that offer several alternative levels of agreement for respondents.






3. Estimating the level of customer demand and the reasons for that demand for a given product or service.






4. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






5. The systematic process of witnessing and recording behaviors without questioning a subject.






6. Type vs. content






7. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






8. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






9. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






10. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






11. Who - What - Where - Where - Why - and How questions.






12. A condition whereby all possible groupings of units or data have been included for consideration.






13. Studies that manipulate independent variables relative to dependent variables in a natural setting.






14. Gives the respondent a strong cue or expectation as to how to answer






15. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






16. Measuring the degree to which an organization conforms to the quality level expected by customers.






17. A study that includes every member of a population of interest; nearly impossible to achieve.






18. If there are more than two options for the response






19. Scales that offer on two alternatives; true-false; yes-no.






20. That data observation that splits a distribution of data at its midpoint.






21. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






22. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






23. One to which the answer affects what will be asked next






24. Lists response options on the questionnaire that can be answered quickly and easily






25. Research that allows the statement of cause and effect relationships among data or events.






26. Research that attempts to assess new products prior to enacting the introduction.






27. A sampling process where each sample units has a known chance of being selected.






28. Emphasizes the use of structured interviewing and gathering of empirical data.






29. Research that attempts to assess product improvements prior to enacting product modifications.






30. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






31. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






32. Historical research that has been previously collected by someone other than the research and for another purpose.






33. Really two different questions posed in one question






34. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






35. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






36. Managing customer relationships by integrating customer information throughout the business.






37. The most frequently encountered observation.






38. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






39. Buried in its wording elements that make reference to universal beliefs or rules of behavior






40. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






41. One that places undue emphasis on some aspect of the topic






42. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






43. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






44. Purchases - promotional responses - online/web activities






45. Individual difference variables - geo-demographics






46. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






47. A type of study that witnesses behaviors and subject are aware that they are being watched.






48. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






49. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






50. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research







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