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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Stratified random sample
Unstructured Measurement
Discrete Data
Semantic Differential
2. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
ANOVA
Data Analysis
Nonsampling Error
Problem Definition
3. A sampling process where each sample units has a known chance of being selected.
Transitions
Situation Analysis
Z Test
Random Sampling
4. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Demand analysis
Mean
Unstructured Measurement
Experimentation
5. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Behavioral core
Customer Satisfaction Studies
Product Testing
Warm-up Questions
6. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Stratified Sampling
One Way Frequency Distribution
Referral Sampling
Z Test
7. Type vs. content
Data basics
Editing
Demographic data
Primary Research
8. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
ANOVA
Project Presentation
Service Quality Research
Quota Sampling
9. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Editing
Warm-up Questions
Situation Analysis
Sample Error
10. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Mean
Warm-up Questions
Continuous Data
Editing
11. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Z Test
Convenience Sampling
t-Test
Cluster Sampling
12. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Unobtrusive Observation
Primary Research
Continuous Data
Observation
13. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Customer Relationship Management [CRM]
Third-Person Technique
Stratified Sampling
Problem Definition
14. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Cluster Sampling
Problem Definition
F Statistic
Awareness
15. The extent to which the measurements taken with a particular instrument are repeatable.
Demand analysis
Research Problem
Behavioral core
Scale Reliability
16. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Judgement/expert sample
Question Flow
Sampling
Test Marketing
17. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Causal data
ANOVA
Convenience Sampling
Non-probability sample
18. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Quota Sample
Dichotomous Scales
Concept Test
Concept Testing
19. The average of observed data.
Primary Research
Continuous Data
Non-probability sample
Mean
20. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Normal Distribution
Data content
Relationship Marketing
Unobtrusive Observation
21. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Product Testing
Data content
Simple random sample
Warm-up Questions
22. Used to keep respondents on task and alert
Z Test
Prompters
Quantitative
Warm-up Questions
23. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Two-way Frequency Distribution
Reversals of Endpoints
Unobtrusive Observation
Data Analysis
24. Summary facts - typically representing aggregates of root data
Derived
Categorical or Close-ended Question
Simple random sample
Normal Distribution
25. Purchases - promotional responses - online/web activities
Two-way Frequency Distribution
Probability Sample
Scaled Response Question
Behavioral data
26. Has only two response options such as "yes" or "no"
Dual Choice or Dichotomous Categorical Question
Convenience Sampling
ANOVA
Judgement/expert sample
27. Research that attempts to assess new products prior to enacting the introduction.
Coding Questions
Concept Test
Data Analysis
Unobtrusive Observation
28. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
29. Qualitative - quantitative - root - derived
Coding Questions
Leading Question
Product Test
Data types
30. Selecting subject based upon specific ratios of characteristics among sample members.
Quota Sample
Descriptive Research
Warm-up Questions
Reversals of Endpoints
31. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Customer Relationship Management [CRM]
Likert-Type Scales
Convenience Sampling
Z Test
32. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Exploratory Research
Two-way Frequency Distribution
Laboratory Studies
Referral Sampling
33. Measuring the degree to which an organization conforms to the quality level expected by customers.
Scaled Response Question
Service Quality Research
Convenience Sampling
Customer Satisfaction Studies
34. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Question Flow
Census
Unobtrusive Observation
Loaded Question
35. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Screening Questions
F Statistic
Root
Overstated Questions
36. Managing customer relationships by integrating customer information throughout the business.
Classification Questions
Qualitative Research
Customer Relationship Management [CRM]
Referral Sampling
37. Really two different questions posed in one question
Double-Barreled Questions
Relationship Marketing
Universal Questions
Multiple Response Categorical Question
38. The most frequently encountered observation.
Stratified Sampling
Overstated Questions
Purposive Sampling
Mode
39. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Scale Validity
Service Quality Research
Non-probability sample
Universal Questions
40. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Primary Research
Symptoms
Simple Random Sampling
Test Marketing
41. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Nonsampling Error
Product Testing
Cluster Sampling
Symptoms
42. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Product Testing
Data Analysis
Project Presentation
Mode
43. Transactions
Normal Distribution
Demand analysis
Derived
Behavioral core
44. An interrogative (question) statement that helps to guide the research process.
Research Problem
Qualitative Research
Obtrusive Observation
Root
45. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Structured Measurement
Qualitative Research
F Statistic
Problem Definition
46. An informed opinion; a possible solution; useful in guiding research investigations.
Editing
Hypothesis
Open Ended Question
Survey Research
47. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Sample Error
t-Test
Observation
Causal Research
48. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Simple Random Sampling
Observation
Census
Mall Intercept Survey
49. Facts recorded in numeric fashion
Root
Behavioral data
Demand analysis
Quantitative
50. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Likert-Type Scales
Simple random sample
Continuous Data