Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If there are more than two options for the response






2. Facts recorded in numeric fashion






3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






4. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






5. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






6. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






7. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






8. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






9. Qualitative - quantitative - root - derived






10. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






11. The percentage of the market having heard of a message - product - or brand.






12. The statistic test for testing a hypothesis with ANOVA.






13. Scales that offer several alternative levels of agreement for respondents.






14. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






15. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






16. The systematic process of witnessing and recording behaviors without questioning a subject.






17. Lists response options on the questionnaire that can be answered quickly and easily






18. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






19. An interviewing technique in which mall patrons are stopped and asked for feedback.






20. Used to keep respondents on task and alert






21. That data observation that splits a distribution of data at its midpoint.






22. Research that attempts to assess product improvements prior to enacting product modifications.






23. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






24. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






25. Emphasizes the use of structured interviewing and gathering of empirical data.






26. A study that includes every member of a population of interest; nearly impossible to achieve.






27. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






28. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






29. A controlled field study conducted for gaining information on the performance of marketing mix factors.






30. Transactions






31. Historical research that has been previously collected by someone other than the research and for another purpose.






32. A condition whereby units of observation may exist in one and only one grouping.






33. The degree to which a scale measures what it is supposed to measure.






34. An interrogative (question) statement that helps to guide the research process.






35. A measurement process whereby possible answers are predetermined.






36. A measurement process that seeks an open-end response from study subject.






37. Summary facts - typically representing aggregates of root data






38. The most frequently encountered observation.






39. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






40. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






41. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






42. Buried in its wording elements that make reference to universal beliefs or rules of behavior






43. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






44. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






45. Managing customer relationships by integrating customer information throughout the business.






46. Facts recorded in non-numeric fashion






47. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






48. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






49. Has only two response options such as "yes" or "no"






50. The respondents are instructed to respond in their own words and the response depends on a topic