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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Transitions
Dual Choice or Dichotomous Categorical Question
Relationship Marketing
Overstated Questions
2. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Open Ended Question
Probed Open Ended Format
Service Quality Research
Data Analysis
3. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Simple Random Sampling
Skip Question
Data Analysis
Leading Question
4. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Customer Satisfaction Studies
Random Sampling
Systematic Sampling
Transitions
5. A method for testing hypotheses of relationships when discrete data is the measurement.
Scale Reliability
Behavioral data
Prompters
Chi Squared
6. One to which the answer affects what will be asked next
Root
Qualitative
Skip Question
Concept Testing
7. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Descriptive Research
Demand analysis
Third-Person Technique
Referral Sampling
8. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Simple random sample
ANOVA
Non-probability sample
Referral Sampling
9. Research that attempts to assess product improvements prior to enacting product modifications.
Non-probability sample
Categorical or Close-ended Question
Mean
Product Test
10. Who - What - Where - Where - Why - and How questions.
Universal Questions
Test Marketing
Unprobed Open Ended Format
Data types
11. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Role-Playing
Loaded Question
Awareness
Concept Testing
12. Behavioral core - causal data
Structured Measurement
Data content
Data basics
Third-Person Technique
13. The systematic process of witnessing and recording behaviors without questioning a subject.
Observation
Field Studies
Service Quality Research
Stratified random sample
14. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Sample Error
Concept Test
Project Presentation
Hypothesis
15. General condition indicators of broader problems/opportunities that influence management's thinking
Symptoms
Demand analysis
Question Flow
Derived
16. Facts recorded in numeric fashion
Situation Analysis
Quantitative
Classification Questions
Convenience Sampling
17. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Scaled Response Question
Situation Analysis
Laboratory Studies
Skip Question
18. The extent to which the measurements taken with a particular instrument are repeatable.
Relationship Marketing
Nonsampling Error
Scale Reliability
Quota Sample
19. Purchases - promotional responses - online/web activities
Purposive Sampling
Convenience Sampling
Customer Satisfaction Studies
Behavioral data
20. The percentage of the market having heard of a message - product - or brand.
Multiple Response Categorical Question
Sampling
Awareness
Question Flow
21. The average of observed data.
Test Marketing
Mean
Qualitative Research
Laboratory Studies
22. Research that attempts to assess new products prior to enacting the introduction.
Field Studies
Concept Test
Descriptive Research
Transitions
23. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Behavioral core
Situation Analysis
t-Test
Discrete Data
24. Allow you to split out groups of respondents to look for differences among those groups
Classification Questions
Editing
Data basics
Prompters
25. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Unstructured Measurement
Problem Definition
Quantitative Research
Simple random sample
26. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Experimentation
Editing
Hypothesis
Product Test
27. Has only two response options such as "yes" or "no"
Role-Playing
Dual Choice or Dichotomous Categorical Question
Chi Squared
Quantitative
28. The desired perception that a company wants to be associated with its target market relative to competing brands.
Positioning
Likert-Type Scales
Median
Data Analysis
29. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Four Do Not's of Question Wording
Open Ended Question
Stratified random sample
Awareness
30. Summary facts - typically representing aggregates of root data
Convenience Sampling
Derived
Causal Research
Census
31. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Demand analysis
Semantic Differential
Scale Validity
Four Do Not's of Question Wording
32. Individual difference variables - geo-demographics
Demographic data
Universal Questions
Quantitative Research
Transitions
33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Sampling
Mean
Customer Relationship Management [CRM]
Sample Error
34. Facts recorded in non-numeric fashion
Mall Intercept Survey
Qualitative
Concept Testing
Unstructured Measurement
35. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Descriptive Research
Judgement/expert sample
Stratified Sampling
Unprobed Open Ended Format
36. Managing customer relationships by integrating customer information throughout the business.
Question Flow
Scaled Response Question
Customer Relationship Management [CRM]
Screening Questions
37. Type vs. content
Causal Research
Chi Squared
Data Analysis
Data basics
38. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Prompters
Role-Playing
Problem Definition
Non-probability sample
39. If there are more than two options for the response
Behavioral core
Multiple Response Categorical Question
Secondary Research
Test Marketing
40. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Obtrusive Observation
Categorical or Close-ended Question
Likert-Type Scales
Warm-up Questions
41. The respondents are instructed to respond in their own words and the response depends on a topic
Cluster Sampling
Quota Sampling
Open Ended Question
Data types
42. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Dichotomous Scales
Unobtrusive Observation
t-Test
Convenience Sampling
43. An interrogative (question) statement that helps to guide the research process.
Obtrusive Observation
Prompters
Research Problem
Scaled Response Question
44. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Scale Validity
Quota Sampling
Question Flow
Service Quality Research
45. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Transitions
Test Marketing
Behavioral core
Primary Research
46. A type of study that witnesses behaviors and subject are aware that they are being watched.
Simple random sample
Unobtrusive Observation
Dichotomous Scales
Obtrusive Observation
47. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Random Sampling
Product Testing
Descriptive Research
Loaded Question
48. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Exploratory Research
Situation Analysis
Primary Research
Awareness
49. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Chi Squared
Two-way Frequency Distribution
Z Test
Positioning
50. Qualitative - quantitative - root - derived
Data types
Role-Playing
Double-Barreled Questions
Transitions