Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Really two different questions posed in one question






2. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






3. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






4. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






5. Type vs. content






6. Has only two response options such as "yes" or "no"






7. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






8. Categorical data like gender - age groups - marital status - etc.






9. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






10. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






11. The desired perception that a company wants to be associated with its target market relative to competing brands.






12. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






13. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






14. Includes follow-up question(s) instructing the interviewer to ask for additional information






15. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






16. An interrogative (question) statement that helps to guide the research process.






17. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






18. Research that attempts to assess product improvements prior to enacting product modifications.






19. A condition whereby units of observation may exist in one and only one grouping.






20. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






21. Studies that manipulate independent variables relative to dependent variables in a natural setting.






22. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






23. A study that includes every member of a population of interest; nearly impossible to achieve.






24. Scales that offer on two alternatives; true-false; yes-no.






25. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






26. A sampling process where each sample units has a known chance of being selected.






27. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






28. The extent to which the measurements taken with a particular instrument are repeatable.






29. Buried in its wording elements that make reference to universal beliefs or rules of behavior






30. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






31. One that places undue emphasis on some aspect of the topic






32. The respondents are instructed to respond in their own words and the response depends on a topic






33. A type of study that witnesses behaviors and subject are aware that they are being watched.






34. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






35. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






36. A method for testing hypotheses of relationships when discrete data is the measurement.






37. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






38. A condition whereby all possible groupings of units or data have been included for consideration.






39. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






40. Selecting subject based upon specific ratios of characteristics among sample members.






41. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






42. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






43. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






44. The percentage of the market having heard of a message - product - or brand.






45. Qualitative - quantitative - root - derived






46. Gives the respondent a strong cue or expectation as to how to answer






47. Estimating the level of customer demand and the reasons for that demand for a given product or service.






48. A controlled field study conducted for gaining information on the performance of marketing mix factors.






49. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






50. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study