Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Emphasizes the use of structured interviewing and gathering of empirical data.






2. Scales that offer on two alternatives; true-false; yes-no.






3. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






4. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






5. Allow you to split out groups of respondents to look for differences among those groups






6. A summary of how many times each possible raw response was selected by a set of respondents.






7. Historical research that has been previously collected by someone other than the research and for another purpose.






8. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






9. An interviewing technique in which mall patrons are stopped and asked for feedback.






10. Has only two response options such as "yes" or "no"






11. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






12. Type vs. content






13. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






14. A controlled field study conducted for gaining information on the performance of marketing mix factors.






15. Selecting subject based upon specific ratios of characteristics among sample members.






16. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






17. That data observation that splits a distribution of data at its midpoint.






18. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






19. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






20. Demographics - attitudes - preferences






21. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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22. Scales that offer several alternative levels of agreement for respondents.






23. One that places undue emphasis on some aspect of the topic






24. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






25. One to which the answer affects what will be asked next






26. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






27. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






28. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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29. Research that attempts to assess product improvements prior to enacting product modifications.






30. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






31. Studies that manipulate independent variables relative to dependent variables in a natural setting.






32. Lists response options on the questionnaire that can be answered quickly and easily






33. The percentage of the market having heard of a message - product - or brand.






34. Facts recorded in numeric fashion






35. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






36. A measurement process that seeks an open-end response from study subject.






37. Seeks no additional information from the respondent






38. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






39. The desired perception that a company wants to be associated with its target market relative to competing brands.






40. The degree to which a scale measures what it is supposed to measure.






41. The respondents are instructed to respond in their own words and the response depends on a topic






42. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






43. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






44. A condition whereby all possible groupings of units or data have been included for consideration.






45. Includes follow-up question(s) instructing the interviewer to ask for additional information






46. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






47. Used to keep respondents on task and alert






48. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






49. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






50. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.