Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






2. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






3. A sampling process where each sample units has a known chance of being selected.






4. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






5. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






6. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






7. Type vs. content






8. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






9. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






10. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






11. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






12. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






13. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






14. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






15. The extent to which the measurements taken with a particular instrument are repeatable.






16. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






17. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






18. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






19. The average of observed data.






20. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






21. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






22. Used to keep respondents on task and alert






23. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






24. Summary facts - typically representing aggregates of root data






25. Purchases - promotional responses - online/web activities






26. Has only two response options such as "yes" or "no"






27. Research that attempts to assess new products prior to enacting the introduction.






28. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


29. Qualitative - quantitative - root - derived






30. Selecting subject based upon specific ratios of characteristics among sample members.






31. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






32. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






33. Measuring the degree to which an organization conforms to the quality level expected by customers.






34. Buried in its wording elements that make reference to universal beliefs or rules of behavior






35. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






36. Managing customer relationships by integrating customer information throughout the business.






37. Really two different questions posed in one question






38. The most frequently encountered observation.






39. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






40. A controlled field study conducted for gaining information on the performance of marketing mix factors.






41. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






42. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






43. Transactions






44. An interrogative (question) statement that helps to guide the research process.






45. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






46. An informed opinion; a possible solution; useful in guiding research investigations.






47. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






48. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






49. Facts recorded in numeric fashion






50. Studies that manipulate independent variables relative to dependent variables in a contrived setting.