Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Buried in its wording elements that make reference to universal beliefs or rules of behavior






2. A study that includes every member of a population of interest; nearly impossible to achieve.






3. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






4. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






5. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






6. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






7. The most frequently encountered observation.






8. A condition whereby all possible groupings of units or data have been included for consideration.






9. Used to keep respondents on task and alert






10. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






11. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






12. The statistic test for testing a hypothesis with ANOVA.






13. Research that attempts to assess new products prior to enacting the introduction.






14. A type of study that witnesses behaviors and subject are aware that they are being watched.






15. A controlled field study conducted for gaining information on the performance of marketing mix factors.






16. A sampling process where each sample units has a known chance of being selected.






17. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






18. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






19. That data observation that splits a distribution of data at its midpoint.






20. Type vs. content






21. General condition indicators of broader problems/opportunities that influence management's thinking






22. Individual difference variables - geo-demographics






23. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






24. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






25. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






26. Demographics - attitudes - preferences






27. Summary facts - typically representing aggregates of root data






28. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






29. The percentage of the market having heard of a message - product - or brand.






30. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






31. Historical research that has been previously collected by someone other than the research and for another purpose.






32. Facts recorded in non-numeric fashion






33. Measuring the degree to which an organization conforms to the quality level expected by customers.






34. Studies that manipulate independent variables relative to dependent variables in a natural setting.






35. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






36. A measurement process whereby possible answers are predetermined.






37. Facts recorded in numeric fashion






38. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






39. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






40. Really two different questions posed in one question






41. Selecting subject based upon specific ratios of characteristics among sample members.






42. The extent to which the measurements taken with a particular instrument are repeatable.






43. Qualitative - quantitative - root - derived






44. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






45. Seeks no additional information from the respondent






46. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






47. Research that attempts to assess product improvements prior to enacting product modifications.






48. The respondents are instructed to respond in their own words and the response depends on a topic






49. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






50. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.