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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Qualitative Research
Non-probability sample
Positioning
ANOVA
2. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Semantic Differential
Z Test
Stratified Sampling
Four Do Not's of Question Wording
3. An interviewing technique in which mall patrons are stopped and asked for feedback.
Median
Mall Intercept Survey
Open Ended Question
Likert-Type Scales
4. Used to keep respondents on task and alert
Cluster Sampling
Prompters
Convenience Sampling
Customer Satisfaction Studies
5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
t-Test
Judgement/expert sample
Unprobed Open Ended Format
Simple random sample
6. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Z Test
Unprobed Open Ended Format
Open Ended Question
Scale Validity
7. Has only two response options such as "yes" or "no"
Dual Choice or Dichotomous Categorical Question
Scale Reliability
Chi Squared
Question Flow
8. The desired perception that a company wants to be associated with its target market relative to competing brands.
Observation
Mode
Positioning
Situation Analysis
9. The statistic test for testing a hypothesis with ANOVA.
Normal Distribution
Two-way Frequency Distribution
Nonsampling Error
F Statistic
10. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Categorical or Close-ended Question
Nonsampling Error
Quantitative
Convenience Sampling
11. Demographics - attitudes - preferences
Four Do's of Question Wording
Causal data
Scale Validity
Secondary Research
12. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Two-way Frequency Distribution
Cluster Sampling
Universal Questions
Third-Person Technique
13. A method for testing hypotheses of relationships when discrete data is the measurement.
Symptoms
Customer Relationship Management [CRM]
Problem Definition
Chi Squared
14. The percentage of the market having heard of a message - product - or brand.
Four Do's of Question Wording
Awareness
Convenience Sampling
Editing
15. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Survey Research
Screening Questions
Skip Question
Behavioral core
16. Managing customer relationships by integrating customer information throughout the business.
Concept Testing
Obtrusive Observation
Customer Relationship Management [CRM]
Causal data
17. A study that includes every member of a population of interest; nearly impossible to achieve.
Classification Questions
Chi Squared
Census
Convenience Sampling
18. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Classification Questions
Test Marketing
Quota Sample
Quantitative
19. Seeks no additional information from the respondent
Unprobed Open Ended Format
Four Do Not's of Question Wording
Customer Satisfaction Studies
Open Ended Question
20. Really two different questions posed in one question
Prompters
Causal Research
Double-Barreled Questions
Mall Intercept Survey
21. The average of observed data.
Simple random sample
Normal Distribution
Mean
Two-way Frequency Distribution
22. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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23. Research that attempts to assess new products prior to enacting the introduction.
Normal Distribution
Simple Random Sampling
Concept Test
Probability Sample
24. Historical research that has been previously collected by someone other than the research and for another purpose.
Secondary Research
Quantitative Research
Causal Research
Exhaustive
25. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Data basics
Root
Unobtrusive Observation
26. The systematic process of witnessing and recording behaviors without questioning a subject.
Observation
Role-Playing
Multiple Response Categorical Question
Skip Question
27. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Likert-Type Scales
F Statistic
Hypothesis
Two-way Frequency Distribution
28. The most frequently encountered observation.
Project Presentation
Unprobed Open Ended Format
Product Test
Mode
29. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Coding Questions
Positioning
Random Sampling
Warm-up Questions
30. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
ANOVA
Z Test
Observation
Situation Analysis
31. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Universal Questions
Sampling
Observation
Screening Questions
32. Selecting subject based upon specific ratios of characteristics among sample members.
Laboratory Studies
Cluster Sampling
Quota Sample
Derived
33. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Z Test
Product Testing
Referral Sampling
Symptoms
34. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Product Test
Stratified Sampling
Non-probability sample
35. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
One Way Frequency Distribution
Transitions
Chi Squared
Unprobed Open Ended Format
36. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
One Way Frequency Distribution
Product Testing
Demand analysis
Data basics
37. Type vs. content
Data basics
Problem Definition
Data content
Root
38. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Convenience Sampling
Categorical or Close-ended Question
Quota Sampling
Probability Sample
39. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Customer Relationship Management [CRM]
Census
Scaled Response Question
Leading Question
40. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Behavioral core
Qualitative
Skip Question
Simple random sample
41. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Cluster Sampling
Four Do Not's of Question Wording
Overstated Questions
Scale Validity
42. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Judgement/expert sample
Purposive Sampling
Field Studies
Two-way Frequency Distribution
43. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Simple Random Sampling
Situation Analysis
Survey Research
Awareness
44. A summary of how many times each possible raw response was selected by a set of respondents.
Quota Sample
Two-way Frequency Distribution
Quantitative
One Way Frequency Distribution
45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Project Presentation
Quantitative
Screening Questions
Secondary Research
46. Summary facts - typically representing aggregates of root data
Derived
Universal Questions
Situation Analysis
Structured Measurement
47. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Editing
Four Do's of Question Wording
Root
Concept Testing
48. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Multiple Response Categorical Question
Mode
Problem Definition
Two-way Frequency Distribution
49. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Non-probability sample
Cluster Sampling
Demand analysis
Customer Satisfaction Studies
50. Allow you to split out groups of respondents to look for differences among those groups
Scale Validity
Classification Questions
Quota Sample
Demand analysis