Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






2. A controlled field study conducted for gaining information on the performance of marketing mix factors.






3. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






4. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






5. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






6. The average of observed data.






7. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






8. If there are more than two options for the response






9. Selecting subject based upon specific ratios of characteristics among sample members.






10. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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11. One that places undue emphasis on some aspect of the topic






12. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






13. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






14. A condition whereby units of observation may exist in one and only one grouping.






15. A measurement process that seeks an open-end response from study subject.






16. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






17. Gives the respondent a strong cue or expectation as to how to answer






18. Qualitative - quantitative - root - derived






19. The most frequently encountered observation.






20. A summary of how many times each possible raw response was selected by a set of respondents.






21. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






22. The systematic process of witnessing and recording behaviors without questioning a subject.






23. Who - What - Where - Where - Why - and How questions.






24. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






25. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






26. That data observation that splits a distribution of data at its midpoint.






27. An interrogative (question) statement that helps to guide the research process.






28. Individual difference variables - geo-demographics






29. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






30. Scales that offer several alternative levels of agreement for respondents.






31. Emphasizes the use of structured interviewing and gathering of empirical data.






32. Scales that offer on two alternatives; true-false; yes-no.






33. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






34. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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35. Categorical data like gender - age groups - marital status - etc.






36. Estimating the level of customer demand and the reasons for that demand for a given product or service.






37. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






38. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






39. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






40. Historical research that has been previously collected by someone other than the research and for another purpose.






41. Research that allows the statement of cause and effect relationships among data or events.






42. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






43. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






44. Seeks no additional information from the respondent






45. Facts recorded in non-numeric fashion






46. General condition indicators of broader problems/opportunities that influence management's thinking






47. Studies that manipulate independent variables relative to dependent variables in a natural setting.






48. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






49. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






50. Data that is collected and assembled by a research for a specific research problem; controlled data collection.