Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The systematic process of witnessing and recording behaviors without questioning a subject.






2. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






3. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






4. The respondents are instructed to respond in their own words and the response depends on a topic






5. Lists response options on the questionnaire that can be answered quickly and easily






6. Estimating the level of customer demand and the reasons for that demand for a given product or service.






7. An informed opinion; a possible solution; useful in guiding research investigations.






8. An interrogative (question) statement that helps to guide the research process.






9. Summary facts - typically representing aggregates of root data






10. A condition whereby units of observation may exist in one and only one grouping.






11. An interviewing technique in which mall patrons are stopped and asked for feedback.






12. Emphasizes the use of structured interviewing and gathering of empirical data.






13. A summary of how many times each possible raw response was selected by a set of respondents.






14. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






15. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






16. A condition whereby all possible groupings of units or data have been included for consideration.






17. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






18. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






19. One to which the answer affects what will be asked next






20. A measurement process whereby possible answers are predetermined.






21. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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22. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






23. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






24. Behavioral core - causal data






25. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






26. General condition indicators of broader problems/opportunities that influence management's thinking






27. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






28. Demographics - attitudes - preferences






29. A type of study that witnesses behaviors and subject are aware that they are being watched.






30. If there are more than two options for the response






31. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






32. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






33. Research that attempts to assess product improvements prior to enacting product modifications.






34. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






35. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






36. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






37. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






38. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






39. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






40. A method for testing hypotheses of relationships when discrete data is the measurement.






41. Who - What - Where - Where - Why - and How questions.






42. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






43. One that places undue emphasis on some aspect of the topic






44. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






45. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






46. Individual difference variables - geo-demographics






47. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






48. Has only two response options such as "yes" or "no"






49. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






50. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.