Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






2. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






3. Allow you to split out groups of respondents to look for differences among those groups






4. Research that attempts to assess product improvements prior to enacting product modifications.






5. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






6. Includes follow-up question(s) instructing the interviewer to ask for additional information






7. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






8. Studies that manipulate independent variables relative to dependent variables in a natural setting.






9. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






10. Measuring the degree to which an organization conforms to the quality level expected by customers.






11. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






12. If there are more than two options for the response






13. Gives the respondent a strong cue or expectation as to how to answer






14. Emphasizes the use of structured interviewing and gathering of empirical data.






15. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






16. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






17. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






18. Demographics - attitudes - preferences






19. Summary facts - typically representing aggregates of root data






20. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






21. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






22. Buried in its wording elements that make reference to universal beliefs or rules of behavior






23. An interrogative (question) statement that helps to guide the research process.






24. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






25. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






26. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






27. Has only two response options such as "yes" or "no"






28. Behavioral core - causal data






29. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






30. A type of study that witnesses behaviors and subject are aware that they are being watched.






31. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






32. Lists response options on the questionnaire that can be answered quickly and easily






33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






34. The most frequently encountered observation.






35. Qualitative - quantitative - root - derived






36. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






37. Seeks no additional information from the respondent






38. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






39. An informed opinion; a possible solution; useful in guiding research investigations.






40. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






41. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






42. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






43. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






44. Individual difference variables - geo-demographics






45. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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46. A method for testing hypotheses of relationships when discrete data is the measurement.






47. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






48. A sampling process where each sample units has a known chance of being selected.






49. A measurement process whereby possible answers are predetermined.






50. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.