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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.
Product Testing
Awareness
Categorical or Close-ended Question
Scale Reliability
2. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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3. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Normal Distribution
Purposive Sampling
Customer Relationship Management [CRM]
Unobtrusive Observation
4. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Quota Sample
Probability Sample
Qualitative Research
Scaled Response Question
5. Categorical data like gender - age groups - marital status - etc.
Discrete Data
Role-Playing
Categorical or Close-ended Question
Root
6. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Prompters
Double-Barreled Questions
Concept Test
Test Marketing
7. Seeks no additional information from the respondent
Test Marketing
Mutually Exclusive
Unprobed Open Ended Format
Quantitative Research
8. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Screening Questions
Unobtrusive Observation
Derived
Simple Random Sampling
9. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Transitions
Categorical or Close-ended Question
Open Ended Question
Data basics
10. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Unprobed Open Ended Format
Scale Validity
Semantic Differential
Loaded Question
11. A measurement process whereby possible answers are predetermined.
Hypothesis
Probability Sample
Structured Measurement
Classification Questions
12. Summary facts - typically representing aggregates of root data
Warm-up Questions
Double-Barreled Questions
Derived
Product Testing
13. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Screening Questions
F Statistic
Survey Research
Systematic Sampling
14. Emphasizes the use of structured interviewing and gathering of empirical data.
Probed Open Ended Format
Third-Person Technique
Open Ended Question
Quantitative Research
15. The most frequently encountered observation.
Likert-Type Scales
Quota Sample
Convenience Sampling
Mode
16. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Product Testing
Likert-Type Scales
Purposive Sampling
t-Test
17. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Purposive Sampling
Demand analysis
Universal Questions
Sampling
18. Behavioral core - causal data
Editing
Screening Questions
Role-Playing
Data content
19. The systematic process of witnessing and recording behaviors without questioning a subject.
Behavioral core
Observation
Concept Testing
Problem Definition
20. Really two different questions posed in one question
Normal Distribution
Double-Barreled Questions
t-Test
Mutually Exclusive
21. Includes follow-up question(s) instructing the interviewer to ask for additional information
One Way Frequency Distribution
Probed Open Ended Format
Field Studies
Purposive Sampling
22. An informed opinion; a possible solution; useful in guiding research investigations.
Continuous Data
Causal data
Referral Sampling
Hypothesis
23. General condition indicators of broader problems/opportunities that influence management's thinking
Referral Sampling
Question Flow
Discrete Data
Symptoms
24. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Discrete Data
Secondary Research
Reversals of Endpoints
Cluster Sampling
25. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Prompters
Quota Sample
Four Do Not's of Question Wording
Non-probability sample
26. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Root
Convenience Sampling
Loaded Question
Exhaustive
27. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Semantic Differential
Continuous Data
Unstructured Measurement
Problem Definition
28. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Mode
t-Test
Mean
Situation Analysis
29. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Data Analysis
ANOVA
Survey Research
Universal Questions
30. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Four Do's of Question Wording
Experimentation
Data content
31. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Service Quality Research
Probed Open Ended Format
ANOVA
Reversals of Endpoints
32. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Categorical or Close-ended Question
Question Flow
Research Problem
Awareness
33. Research that attempts to assess new products prior to enacting the introduction.
Editing
Scaled Response Question
Relationship Marketing
Concept Test
34. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Secondary Research
Problem Definition
Nonsampling Error
Reversals of Endpoints
35. Transactions
Research Problem
Referral Sampling
Data content
Behavioral core
36. Facts recorded in non-numeric fashion
Z Test
Qualitative
Symptoms
Quantitative Research
37. One to which the answer affects what will be asked next
Cluster Sampling
Skip Question
Four Do Not's of Question Wording
Scale Reliability
38. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Judgement/expert sample
Demand analysis
Stratified random sample
Four Do's of Question Wording
39. Demographics - attitudes - preferences
Transitions
Causal data
Four Do Not's of Question Wording
Editing
40. The respondents are instructed to respond in their own words and the response depends on a topic
Discrete Data
Sampling
Open Ended Question
Four Do's of Question Wording
41. Qualitative - quantitative - root - derived
Random Sampling
Data types
Qualitative
Sample Error
42. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Warm-up Questions
Descriptive Research
Median
Field Studies
43. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Sampling
Screening Questions
Concept Testing
Positioning
44. Who - What - Where - Where - Why - and How questions.
Test Marketing
Data basics
Universal Questions
Qualitative
45. The degree to which a scale measures what it is supposed to measure.
Convenience Sampling
Scale Validity
Unprobed Open Ended Format
Quantitative Research
46. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
One Way Frequency Distribution
Laboratory Studies
Discrete Data
47. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Nonsampling Error
Coding Questions
Concept Test
Loaded Question
48. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Sampling
Laboratory Studies
Unobtrusive Observation
t-Test
49. Historical research that has been previously collected by someone other than the research and for another purpose.
Secondary Research
Product Testing
Service Quality Research
Mall Intercept Survey
50. Type vs. content
Situation Analysis
Data basics
Referral Sampling
Skip Question