Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






2. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






3. A measurement process whereby possible answers are predetermined.






4. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






5. The systematic process of witnessing and recording behaviors without questioning a subject.






6. A type of study that witnesses behaviors and subject are aware that they are being watched.






7. A controlled field study conducted for gaining information on the performance of marketing mix factors.






8. Emphasizes the use of structured interviewing and gathering of empirical data.






9. Gives the respondent a strong cue or expectation as to how to answer






10. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






11. An informed opinion; a possible solution; useful in guiding research investigations.






12. A summary of how many times each possible raw response was selected by a set of respondents.






13. Qualitative - quantitative - root - derived






14. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






16. Research that attempts to assess new products prior to enacting the introduction.






17. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






18. The percentage of the market having heard of a message - product - or brand.






19. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






20. A condition whereby all possible groupings of units or data have been included for consideration.






21. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






22. The respondents are instructed to respond in their own words and the response depends on a topic






23. Individual difference variables - geo-demographics






24. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






25. Really two different questions posed in one question






26. Facts recorded in non-numeric fashion






27. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






28. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






29. The extent to which the measurements taken with a particular instrument are repeatable.






30. Scales that offer several alternative levels of agreement for respondents.






31. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






32. A study that includes every member of a population of interest; nearly impossible to achieve.






33. The statistic test for testing a hypothesis with ANOVA.






34. Lists response options on the questionnaire that can be answered quickly and easily






35. Historical research that has been previously collected by someone other than the research and for another purpose.






36. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






37. Used to keep respondents on task and alert






38. Measuring the degree to which an organization conforms to the quality level expected by customers.






39. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






40. Purchases - promotional responses - online/web activities






41. Research that allows the statement of cause and effect relationships among data or events.






42. Research that attempts to assess product improvements prior to enacting product modifications.






43. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






44. One that places undue emphasis on some aspect of the topic






45. The desired perception that a company wants to be associated with its target market relative to competing brands.






46. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






47. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






48. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






49. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






50. Emphasizes the use of unstructured interviewing techniques; ethnographic research.