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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Reversals of Endpoints
Sampling
Experimentation
Probability Sample
2. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Data basics
Exploratory Research
Qualitative Research
One Way Frequency Distribution
3. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Mode
Demographic data
Judgement/expert sample
Simple random sample
4. Facts recorded in numeric fashion
Coding Questions
Awareness
Behavioral core
Quantitative
5. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Mall Intercept Survey
Probability Sample
Sampling
Question Flow
6. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Question Flow
Quota Sampling
Sample Error
Skip Question
7. The systematic process of witnessing and recording behaviors without questioning a subject.
Third-Person Technique
Coding Questions
Observation
Chi Squared
8. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
F Statistic
Referral Sampling
One Way Frequency Distribution
t-Test
9. A sampling process where each sample units has a known chance of being selected.
Median
Open Ended Question
Random Sampling
Stratified random sample
10. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Concept Testing
Sample Error
Continuous Data
Field Studies
11. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Qualitative
Quota Sampling
Demand analysis
Survey Research
12. Summary facts - typically representing aggregates of root data
Scaled Response Question
Sample Error
Derived
Coding Questions
13. The average of observed data.
Mutually Exclusive
Stratified Sampling
Mean
Discrete Data
14. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Probability Sample
Test Marketing
Customer Satisfaction Studies
Loaded Question
15. The percentage of the market having heard of a message - product - or brand.
Skip Question
Awareness
Overstated Questions
Two-way Frequency Distribution
16. Managing customer relationships by integrating customer information throughout the business.
Customer Relationship Management [CRM]
Descriptive Research
Project Presentation
Product Test
17. An informed opinion; a possible solution; useful in guiding research investigations.
Stratified random sample
Stratified Sampling
Hypothesis
Chi Squared
18. A measurement process that seeks an open-end response from study subject.
Mode
Unstructured Measurement
Cluster Sampling
Root
19. Categorical data like gender - age groups - marital status - etc.
Research Problem
Discrete Data
Relationship Marketing
Probed Open Ended Format
20. Qualitative - quantitative - root - derived
Scale Reliability
Data types
Census
Field Studies
21. Individual difference variables - geo-demographics
Demographic data
Secondary Research
Data types
Stratified Sampling
22. Scales that offer several alternative levels of agreement for respondents.
Likert-Type Scales
Product Testing
Behavioral data
Convenience Sampling
23. Purchases - promotional responses - online/web activities
Data types
Quota Sample
Behavioral data
One Way Frequency Distribution
24. Research that attempts to assess product improvements prior to enacting product modifications.
Cluster Sampling
Product Test
Four Do's of Question Wording
Qualitative
25. Has only two response options such as "yes" or "no"
Dual Choice or Dichotomous Categorical Question
Causal Research
Four Do Not's of Question Wording
Laboratory Studies
26. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Unstructured Measurement
Customer Satisfaction Studies
Data basics
Purposive Sampling
27. A study that includes every member of a population of interest; nearly impossible to achieve.
Scale Reliability
Census
Hypothesis
Causal data
28. Historical research that has been previously collected by someone other than the research and for another purpose.
Scale Reliability
Relationship Marketing
Dichotomous Scales
Secondary Research
29. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Behavioral core
Project Presentation
Mall Intercept Survey
Field Studies
30. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Observation
Likert-Type Scales
Referral Sampling
31. Who - What - Where - Where - Why - and How questions.
Project Presentation
Unstructured Measurement
Universal Questions
Qualitative Research
32. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Z Test
Nonsampling Error
Convenience Sampling
Product Testing
33. Demographics - attitudes - preferences
Two-way Frequency Distribution
Behavioral core
Screening Questions
Causal data
34. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Probability Sample
Problem Definition
Mean
One Way Frequency Distribution
35. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Mall Intercept Survey
Test Marketing
Screening Questions
Double-Barreled Questions
36. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Field Studies
Sample Error
Descriptive Research
Test Marketing
37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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38. A measurement process whereby possible answers are predetermined.
Structured Measurement
ANOVA
Obtrusive Observation
Exploratory Research
39. Measuring the degree to which an organization conforms to the quality level expected by customers.
Service Quality Research
Scaled Response Question
One Way Frequency Distribution
Data types
40. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Nonsampling Error
Data content
Third-Person Technique
Simple random sample
41. A condition whereby all possible groupings of units or data have been included for consideration.
Reversals of Endpoints
Test Marketing
Exhaustive
Continuous Data
42. A summary of how many times each possible raw response was selected by a set of respondents.
Experimentation
Quantitative Research
One Way Frequency Distribution
Qualitative
43. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Convenience Sampling
Leading Question
Skip Question
Qualitative Research
44. The most frequently encountered observation.
Mode
Field Studies
Unstructured Measurement
Coding Questions
45. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Scaled Response Question
Random Sampling
Editing
Mode
46. Transactions
Behavioral data
Two-way Frequency Distribution
Warm-up Questions
Behavioral core
47. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Cluster Sampling
Quota Sample
Continuous Data
Quantitative
48. One to which the answer affects what will be asked next
Skip Question
Likert-Type Scales
Median
Four Do Not's of Question Wording
49. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Awareness
Simple Random Sampling
Semantic Differential
Transitions
50. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Causal data
Exploratory Research
Secondary Research
Semantic Differential