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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Product Testing
Dichotomous Scales
Primary Research
t-Test
2. A condition whereby all possible groupings of units or data have been included for consideration.
Exhaustive
Relationship Marketing
One Way Frequency Distribution
Stratified Sampling
3. Individual difference variables - geo-demographics
Demographic data
Nonsampling Error
One Way Frequency Distribution
Concept Test
4. A sampling process where each sample units has a known chance of being selected.
Quota Sample
Product Test
Unobtrusive Observation
Random Sampling
5. Behavioral core - causal data
Systematic Sampling
Causal Research
Exploratory Research
Data content
6. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Exhaustive
Semantic Differential
F Statistic
Quota Sampling
7. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Qualitative Research
Product Test
Dual Choice or Dichotomous Categorical Question
Coding Questions
8. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Referral Sampling
Field Studies
Survey Research
Situation Analysis
9. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Scaled Response Question
Sampling
Scale Validity
Third-Person Technique
10. Lists response options on the questionnaire that can be answered quickly and easily
Primary Research
Obtrusive Observation
Categorical or Close-ended Question
Screening Questions
11. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Experimentation
Likert-Type Scales
Exploratory Research
Editing
12. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Scale Validity
Awareness
Scale Reliability
13. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Stratified Sampling
Mutually Exclusive
Experimentation
Scale Validity
14. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Nonsampling Error
Root
Hypothesis
Product Test
15. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Convenience Sampling
Prompters
Descriptive Research
Obtrusive Observation
16. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Qualitative
Question Flow
Hypothesis
Continuous Data
17. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Quota Sample
Simple random sample
Reversals of Endpoints
18. Facts recorded in numeric fashion
Quantitative
Convenience Sampling
Dual Choice or Dichotomous Categorical Question
Exhaustive
19. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Situation Analysis
Warm-up Questions
Continuous Data
Quantitative
20. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Coding Questions
Sampling
Data content
Mall Intercept Survey
21. Categorical data like gender - age groups - marital status - etc.
Unstructured Measurement
Discrete Data
Universal Questions
Unobtrusive Observation
22. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
F Statistic
Laboratory Studies
Qualitative
Continuous Data
23. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Likert-Type Scales
Simple random sample
Unobtrusive Observation
t-Test
24. Who - What - Where - Where - Why - and How questions.
Product Testing
Mall Intercept Survey
Universal Questions
Multiple Response Categorical Question
25. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Scaled Response Question
Role-Playing
Demand analysis
Data basics
26. Scales that offer several alternative levels of agreement for respondents.
Mutually Exclusive
Chi Squared
Likert-Type Scales
Reversals of Endpoints
27. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Transitions
Sampling
Reversals of Endpoints
Concept Test
28. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Systematic Sampling
Customer Satisfaction Studies
Product Testing
Dichotomous Scales
29. A measurement process that seeks an open-end response from study subject.
Judgement/expert sample
Unstructured Measurement
Symptoms
Sampling
30. Summary facts - typically representing aggregates of root data
Derived
Secondary Research
Simple Random Sampling
Quantitative
31. Scales that offer on two alternatives; true-false; yes-no.
t-Test
Project Presentation
Behavioral core
Dichotomous Scales
32. The average of observed data.
Mean
Relationship Marketing
Census
Dual Choice or Dichotomous Categorical Question
33. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Data types
Editing
Census
ANOVA
34. The degree to which a scale measures what it is supposed to measure.
Scale Validity
Nonsampling Error
Simple Random Sampling
Unobtrusive Observation
35. The desired perception that a company wants to be associated with its target market relative to competing brands.
Positioning
Overstated Questions
Z Test
Classification Questions
36. Facts recorded in non-numeric fashion
Causal Research
Stratified Sampling
Continuous Data
Qualitative
37. Measuring the degree to which an organization conforms to the quality level expected by customers.
Secondary Research
Data basics
One Way Frequency Distribution
Service Quality Research
38. The extent to which the measurements taken with a particular instrument are repeatable.
Scale Reliability
Sampling
Product Testing
Data types
39. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Referral Sampling
Overstated Questions
Causal data
Descriptive Research
40. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Semantic Differential
Behavioral core
Continuous Data
Overstated Questions
41. A measurement process whereby possible answers are predetermined.
Purposive Sampling
Convenience Sampling
Referral Sampling
Structured Measurement
42. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Data Analysis
Transitions
Median
Unprobed Open Ended Format
43. Transactions
Behavioral core
Probed Open Ended Format
Demographic data
F Statistic
44. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Simple random sample
Structured Measurement
Field Studies
Product Testing
45. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Positioning
Experimentation
Coding Questions
Convenience Sampling
46. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Research Problem
Skip Question
Relationship Marketing
Quota Sampling
47. A condition whereby units of observation may exist in one and only one grouping.
Causal Research
Scaled Response Question
Mutually Exclusive
Research Problem
48. An interrogative (question) statement that helps to guide the research process.
Problem Definition
Survey Research
Research Problem
Mall Intercept Survey
49. Type vs. content
Transitions
Data basics
Descriptive Research
Four Do's of Question Wording
50. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Mutually Exclusive
Stratified random sample
Non-probability sample
Situation Analysis