Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The extent to which the measurements taken with a particular instrument are repeatable.






2. Buried in its wording elements that make reference to universal beliefs or rules of behavior






3. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






4. An interrogative (question) statement that helps to guide the research process.






5. The desired perception that a company wants to be associated with its target market relative to competing brands.






6. Emphasizes the use of structured interviewing and gathering of empirical data.






7. Who - What - Where - Where - Why - and How questions.






8. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






9. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






10. Scales that offer on two alternatives; true-false; yes-no.






11. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






12. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






13. A measurement process whereby possible answers are predetermined.






14. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






15. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






16. One that places undue emphasis on some aspect of the topic






17. The average of observed data.






18. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






19. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






20. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






21. That data observation that splits a distribution of data at its midpoint.






22. Transactions






23. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






24. Type vs. content






25. Allow you to split out groups of respondents to look for differences among those groups






26. Includes follow-up question(s) instructing the interviewer to ask for additional information






27. Demographics - attitudes - preferences






28. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






29. Summary facts - typically representing aggregates of root data






30. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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31. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






32. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






33. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






34. Selecting subject based upon specific ratios of characteristics among sample members.






35. If there are more than two options for the response






36. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






37. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






38. A controlled field study conducted for gaining information on the performance of marketing mix factors.






39. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






40. A method for testing hypotheses of relationships when discrete data is the measurement.






41. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






42. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






43. Really two different questions posed in one question






44. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






45. The percentage of the market having heard of a message - product - or brand.






46. Facts recorded in non-numeric fashion






47. The statistic test for testing a hypothesis with ANOVA.






48. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






49. Lists response options on the questionnaire that can be answered quickly and easily






50. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire