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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Continuous Data
ANOVA
Behavioral data
Quantitative Research
2. The percentage of the market having heard of a message - product - or brand.
Customer Relationship Management [CRM]
Semantic Differential
Awareness
Project Presentation
3. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Data content
Chi Squared
Cluster Sampling
4. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Simple random sample
Demand analysis
Cluster Sampling
Data types
5. General condition indicators of broader problems/opportunities that influence management's thinking
Continuous Data
Symptoms
Leading Question
Skip Question
6. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Mall Intercept Survey
Two-way Frequency Distribution
Dual Choice or Dichotomous Categorical Question
7. Facts recorded in non-numeric fashion
Discrete Data
Quota Sample
Multiple Response Categorical Question
Qualitative
8. Selecting subject based upon specific ratios of characteristics among sample members.
Problem Definition
Descriptive Research
Quota Sample
Qualitative
9. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Systematic Sampling
Semantic Differential
Concept Test
Census
10. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Mean
Quantitative
Judgement/expert sample
Mutually Exclusive
11. The respondents are instructed to respond in their own words and the response depends on a topic
Skip Question
Qualitative
Dual Choice or Dichotomous Categorical Question
Open Ended Question
12. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Unobtrusive Observation
Referral Sampling
Customer Satisfaction Studies
Purposive Sampling
13. A condition whereby units of observation may exist in one and only one grouping.
Quota Sample
F Statistic
Root
Mutually Exclusive
14. Buried in its wording elements that make reference to universal beliefs or rules of behavior
t-Test
Question Flow
Loaded Question
Screening Questions
15. A type of study that witnesses behaviors and subject are aware that they are being watched.
F Statistic
Concept Testing
Obtrusive Observation
Random Sampling
16. Individual difference variables - geo-demographics
Scaled Response Question
Product Testing
Demographic data
Sampling
17. One to which the answer affects what will be asked next
t-Test
Unprobed Open Ended Format
Skip Question
Primary Research
18. A measurement process whereby possible answers are predetermined.
Structured Measurement
Systematic Sampling
Product Testing
Coding Questions
19. An interviewing technique in which mall patrons are stopped and asked for feedback.
Mall Intercept Survey
Two-way Frequency Distribution
Behavioral data
Likert-Type Scales
20. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Data content
Convenience Sampling
Chi Squared
Data basics
21. If there are more than two options for the response
Non-probability sample
Multiple Response Categorical Question
Service Quality Research
Laboratory Studies
22. Allow you to split out groups of respondents to look for differences among those groups
Open Ended Question
Field Studies
Classification Questions
Stratified Sampling
23. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Relationship Marketing
Loaded Question
F Statistic
Semantic Differential
24. A method for testing hypotheses of relationships when discrete data is the measurement.
Chi Squared
Prompters
Situation Analysis
Probability Sample
25. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Exploratory Research
Convenience Sampling
Survey Research
Discrete Data
26. A summary of how many times each possible raw response was selected by a set of respondents.
Symptoms
Situation Analysis
Service Quality Research
One Way Frequency Distribution
27. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Customer Satisfaction Studies
Chi Squared
Z Test
Nonsampling Error
28. Used to keep respondents on task and alert
Prompters
Hypothesis
Stratified Sampling
Convenience Sampling
29. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Stratified random sample
Experimentation
Scale Reliability
Customer Satisfaction Studies
30. An informed opinion; a possible solution; useful in guiding research investigations.
Hypothesis
Behavioral core
Laboratory Studies
Census
31. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Product Testing
Demographic data
Customer Satisfaction Studies
Experimentation
32. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Systematic Sampling
Cluster Sampling
Problem Definition
Loaded Question
33. One that places undue emphasis on some aspect of the topic
Project Presentation
Overstated Questions
Experimentation
Third-Person Technique
34. Measuring the degree to which an organization conforms to the quality level expected by customers.
Experimentation
Service Quality Research
Problem Definition
F Statistic
35. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Cluster Sampling
Concept Test
Convenience Sampling
Universal Questions
36. A measurement process that seeks an open-end response from study subject.
Unstructured Measurement
Four Do's of Question Wording
Universal Questions
Chi Squared
37. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Exploratory Research
Test Marketing
Causal Research
Data Analysis
38. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Awareness
Quantitative Research
Reversals of Endpoints
Third-Person Technique
39. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Mode
Likert-Type Scales
Universal Questions
Reversals of Endpoints
40. Emphasizes the use of structured interviewing and gathering of empirical data.
Normal Distribution
Qualitative Research
Quantitative Research
Root
41. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Mutually Exclusive
Situation Analysis
Laboratory Studies
Likert-Type Scales
42. Summary facts - typically representing aggregates of root data
Probed Open Ended Format
Relationship Marketing
Derived
Secondary Research
43. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Quantitative Research
Likert-Type Scales
Qualitative Research
Sample Error
44. Transactions
Mean
Behavioral core
Editing
Scaled Response Question
45. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Editing
Demand analysis
ANOVA
Unstructured Measurement
46. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Survey Research
Screening Questions
Editing
Field Studies
47. Demographics - attitudes - preferences
Experimentation
Scaled Response Question
Categorical or Close-ended Question
Causal data
48. A study that includes every member of a population of interest; nearly impossible to achieve.
Census
Judgement/expert sample
Screening Questions
Third-Person Technique
49. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Continuous Data
Demographic data
Question Flow
Stratified Sampling
50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Concept Testing
Project Presentation
Primary Research
Universal Questions