SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Four Do Not's of Question Wording
Product Test
Role-Playing
Discrete Data
2. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Sample Error
Purposive Sampling
Research Problem
Descriptive Research
3. Allow you to split out groups of respondents to look for differences among those groups
Service Quality Research
Root
Classification Questions
Systematic Sampling
4. Research that attempts to assess product improvements prior to enacting product modifications.
Product Test
Causal data
Categorical or Close-ended Question
Awareness
5. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Customer Satisfaction Studies
Sampling
Quantitative
6. Includes follow-up question(s) instructing the interviewer to ask for additional information
Sample Error
Data content
Probed Open Ended Format
Behavioral core
7. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Quantitative
Dual Choice or Dichotomous Categorical Question
Census
Laboratory Studies
8. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Quantitative Research
Obtrusive Observation
Field Studies
Customer Satisfaction Studies
9. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Research Problem
Quota Sampling
Product Testing
Continuous Data
10. Measuring the degree to which an organization conforms to the quality level expected by customers.
Reversals of Endpoints
Obtrusive Observation
Service Quality Research
Quota Sample
11. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Probability Sample
ANOVA
Convenience Sampling
Purposive Sampling
12. If there are more than two options for the response
Stratified random sample
Double-Barreled Questions
Test Marketing
Multiple Response Categorical Question
13. Gives the respondent a strong cue or expectation as to how to answer
Secondary Research
Qualitative
Leading Question
Positioning
14. Emphasizes the use of structured interviewing and gathering of empirical data.
Sampling
Dichotomous Scales
Quantitative Research
Skip Question
15. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Behavioral core
Service Quality Research
Screening Questions
Systematic Sampling
16. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Positioning
Discrete Data
Concept Testing
Qualitative Research
17. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Causal Research
Unobtrusive Observation
Two-way Frequency Distribution
Qualitative Research
18. Demographics - attitudes - preferences
Scale Validity
Secondary Research
Qualitative Research
Causal data
19. Summary facts - typically representing aggregates of root data
Derived
Dichotomous Scales
Reversals of Endpoints
Judgement/expert sample
20. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Unprobed Open Ended Format
Nonsampling Error
Causal Research
Demand analysis
21. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Research Problem
Prompters
Scale Validity
Root
22. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Loaded Question
Cluster Sampling
Secondary Research
Exploratory Research
23. An interrogative (question) statement that helps to guide the research process.
Open Ended Question
Research Problem
Multiple Response Categorical Question
Exploratory Research
24. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Question Flow
Referral Sampling
Laboratory Studies
Behavioral data
25. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Exhaustive
Four Do Not's of Question Wording
Screening Questions
Universal Questions
26. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Demographic data
Laboratory Studies
Normal Distribution
27. Has only two response options such as "yes" or "no"
Symptoms
Laboratory Studies
Dual Choice or Dichotomous Categorical Question
Research Problem
28. Behavioral core - causal data
Reversals of Endpoints
Editing
Census
Data content
29. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Data basics
Secondary Research
Transitions
Likert-Type Scales
30. A type of study that witnesses behaviors and subject are aware that they are being watched.
Dual Choice or Dichotomous Categorical Question
Data types
Obtrusive Observation
Customer Satisfaction Studies
31. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Continuous Data
Overstated Questions
Multiple Response Categorical Question
Relationship Marketing
32. Lists response options on the questionnaire that can be answered quickly and easily
Multiple Response Categorical Question
Categorical or Close-ended Question
Primary Research
Likert-Type Scales
33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Double-Barreled Questions
Causal data
Sampling
Simple random sample
34. The most frequently encountered observation.
ANOVA
Mode
Convenience Sampling
Derived
35. Qualitative - quantitative - root - derived
Editing
Data types
Classification Questions
Convenience Sampling
36. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Overstated Questions
Customer Relationship Management [CRM]
Qualitative
Stratified random sample
37. Seeks no additional information from the respondent
Multiple Response Categorical Question
t-Test
Unprobed Open Ended Format
Third-Person Technique
38. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Causal Research
Probed Open Ended Format
Demand analysis
Convenience Sampling
39. An informed opinion; a possible solution; useful in guiding research investigations.
Hypothesis
Behavioral data
Research Problem
Quantitative
40. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Mutually Exclusive
Qualitative Research
Observation
Concept Test
41. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Primary Research
Chi Squared
Non-probability sample
Scale Validity
42. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Coding Questions
Stratified Sampling
Behavioral core
Concept Test
43. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Editing
Likert-Type Scales
Warm-up Questions
Field Studies
44. Individual difference variables - geo-demographics
Demographic data
Cluster Sampling
Probability Sample
Test Marketing
45. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
46. A method for testing hypotheses of relationships when discrete data is the measurement.
Problem Definition
Reversals of Endpoints
Discrete Data
Chi Squared
47. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Situation Analysis
Mall Intercept Survey
Laboratory Studies
Median
48. A sampling process where each sample units has a known chance of being selected.
Data Analysis
Double-Barreled Questions
Likert-Type Scales
Random Sampling
49. A measurement process whereby possible answers are predetermined.
Data types
Primary Research
Structured Measurement
Sample Error
50. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Demand analysis
Transitions
Judgement/expert sample
Mean