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Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An informed opinion; a possible solution; useful in guiding research investigations.






2. The average of observed data.






3. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






4. The extent to which the measurements taken with a particular instrument are repeatable.






5. Lists response options on the questionnaire that can be answered quickly and easily






6. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






7. A method for testing hypotheses of relationships when discrete data is the measurement.






8. Facts recorded in non-numeric fashion






9. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






10. Selecting subject based upon specific ratios of characteristics among sample members.






11. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






12. Managing customer relationships by integrating customer information throughout the business.






13. A summary of how many times each possible raw response was selected by a set of respondents.






14. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






15. A controlled field study conducted for gaining information on the performance of marketing mix factors.






16. Research that attempts to assess new products prior to enacting the introduction.






17. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






18. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






19. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






20. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






21. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






22. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






23. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






24. A study that includes every member of a population of interest; nearly impossible to achieve.






25. Emphasizes the use of structured interviewing and gathering of empirical data.






26. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






27. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






28. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






29. The most frequently encountered observation.






30. Estimating the level of customer demand and the reasons for that demand for a given product or service.






31. An interviewing technique in which mall patrons are stopped and asked for feedback.






32. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






33. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






34. Qualitative - quantitative - root - derived






35. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






36. Transactions






37. Buried in its wording elements that make reference to universal beliefs or rules of behavior






38. Includes follow-up question(s) instructing the interviewer to ask for additional information






39. One that places undue emphasis on some aspect of the topic






40. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






41. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






42. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






43. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






44. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






45. An interrogative (question) statement that helps to guide the research process.






46. Who - What - Where - Where - Why - and How questions.






47. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






48. Has only two response options such as "yes" or "no"






49. Seeks no additional information from the respondent






50. That data observation that splits a distribution of data at its midpoint.







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