Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measurement process that seeks an open-end response from study subject.






2. Buried in its wording elements that make reference to universal beliefs or rules of behavior






3. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






4. Seeks no additional information from the respondent






5. Measuring the degree to which an organization conforms to the quality level expected by customers.






6. Scales that offer several alternative levels of agreement for respondents.






7. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






8. A controlled field study conducted for gaining information on the performance of marketing mix factors.






9. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






10. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






11. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






13. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






14. That data observation that splits a distribution of data at its midpoint.






15. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






16. Scales that offer on two alternatives; true-false; yes-no.






17. A type of study that witnesses behaviors and subject are aware that they are being watched.






18. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






19. Who - What - Where - Where - Why - and How questions.






20. Has only two response options such as "yes" or "no"






21. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






22. The respondents are instructed to respond in their own words and the response depends on a topic






23. A measurement process whereby possible answers are predetermined.






24. Studies that manipulate independent variables relative to dependent variables in a natural setting.






25. Emphasizes the use of structured interviewing and gathering of empirical data.






26. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






27. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






28. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






29. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






30. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






31. Allow you to split out groups of respondents to look for differences among those groups






32. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






33. One to which the answer affects what will be asked next






34. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






35. Individual difference variables - geo-demographics






36. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






37. Facts recorded in non-numeric fashion






38. Categorical data like gender - age groups - marital status - etc.






39. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






40. An informed opinion; a possible solution; useful in guiding research investigations.






41. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






42. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






43. If there are more than two options for the response






44. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






45. Research that attempts to assess product improvements prior to enacting product modifications.






46. Gives the respondent a strong cue or expectation as to how to answer






47. Research that allows the statement of cause and effect relationships among data or events.






48. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






49. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






50. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.