Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. That data observation that splits a distribution of data at its midpoint.






2. Really two different questions posed in one question






3. A study that includes every member of a population of interest; nearly impossible to achieve.






4. Who - What - Where - Where - Why - and How questions.






5. Facts recorded in numeric fashion






6. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






7. Estimating the level of customer demand and the reasons for that demand for a given product or service.






8. One to which the answer affects what will be asked next






9. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






10. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






11. If there are more than two options for the response






12. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






13. A sampling process where each sample units has a known chance of being selected.






14. Facts recorded in non-numeric fashion






15. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






16. The degree to which a scale measures what it is supposed to measure.






17. Demographics - attitudes - preferences






18. Used to keep respondents on task and alert






19. The systematic process of witnessing and recording behaviors without questioning a subject.






20. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






21. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






22. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






23. The average of observed data.






24. The respondents are instructed to respond in their own words and the response depends on a topic






25. Categorical data like gender - age groups - marital status - etc.






26. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






27. Research that attempts to assess product improvements prior to enacting product modifications.






28. Seeks no additional information from the respondent






29. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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30. One that places undue emphasis on some aspect of the topic






31. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






32. The desired perception that a company wants to be associated with its target market relative to competing brands.






33. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






34. A summary of how many times each possible raw response was selected by a set of respondents.






35. Selecting subject based upon specific ratios of characteristics among sample members.






36. Lists response options on the questionnaire that can be answered quickly and easily






37. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






38. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






39. The extent to which the measurements taken with a particular instrument are repeatable.






40. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






41. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






42. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






43. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






44. The percentage of the market having heard of a message - product - or brand.






45. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






46. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






47. Measuring the degree to which an organization conforms to the quality level expected by customers.






48. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






49. An informed opinion; a possible solution; useful in guiding research investigations.






50. Historical research that has been previously collected by someone other than the research and for another purpose.