Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measurement process whereby possible answers are predetermined.






2. One to which the answer affects what will be asked next






3. Summary facts - typically representing aggregates of root data






4. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






5. Research that attempts to assess product improvements prior to enacting product modifications.






6. Individual difference variables - geo-demographics






7. An informed opinion; a possible solution; useful in guiding research investigations.






8. The respondents are instructed to respond in their own words and the response depends on a topic






9. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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10. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






11. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






12. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






13. A measurement process that seeks an open-end response from study subject.






14. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






15. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






16. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






17. Seeks no additional information from the respondent






18. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






19. Buried in its wording elements that make reference to universal beliefs or rules of behavior






20. That data observation that splits a distribution of data at its midpoint.






21. A condition whereby all possible groupings of units or data have been included for consideration.






22. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






23. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






24. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






25. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






26. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






27. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






28. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






29. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






30. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






31. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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32. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






33. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






34. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






35. Estimating the level of customer demand and the reasons for that demand for a given product or service.






36. Managing customer relationships by integrating customer information throughout the business.






37. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






38. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






39. Lists response options on the questionnaire that can be answered quickly and easily






40. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






41. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






42. Demographics - attitudes - preferences






43. Behavioral core - causal data






44. The percentage of the market having heard of a message - product - or brand.






45. Facts recorded in non-numeric fashion






46. If there are more than two options for the response






47. Allow you to split out groups of respondents to look for differences among those groups






48. The average of observed data.






49. Research that attempts to assess new products prior to enacting the introduction.






50. An interrogative (question) statement that helps to guide the research process.