Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






2. A condition whereby units of observation may exist in one and only one grouping.






3. Buried in its wording elements that make reference to universal beliefs or rules of behavior






4. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






5. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






6. The average of observed data.






7. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






8. Purchases - promotional responses - online/web activities






9. Qualitative - quantitative - root - derived






10. One to which the answer affects what will be asked next






11. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






12. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






13. One that places undue emphasis on some aspect of the topic






14. An informed opinion; a possible solution; useful in guiding research investigations.






15. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






16. Includes follow-up question(s) instructing the interviewer to ask for additional information






17. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






18. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






19. Seeks no additional information from the respondent






20. A sampling process where each sample units has a known chance of being selected.






21. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






22. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






23. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






24. Facts recorded in non-numeric fashion






25. Research that attempts to assess new products prior to enacting the introduction.






26. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






27. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






28. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






29. A method for testing hypotheses of relationships when discrete data is the measurement.






30. Really two different questions posed in one question






31. Lists response options on the questionnaire that can be answered quickly and easily






32. An interviewing technique in which mall patrons are stopped and asked for feedback.






33. Emphasizes the use of structured interviewing and gathering of empirical data.






34. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






35. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






36. General condition indicators of broader problems/opportunities that influence management's thinking






37. Behavioral core - causal data






38. Gives the respondent a strong cue or expectation as to how to answer






39. A condition whereby all possible groupings of units or data have been included for consideration.






40. The statistic test for testing a hypothesis with ANOVA.






41. Allow you to split out groups of respondents to look for differences among those groups






42. A study that includes every member of a population of interest; nearly impossible to achieve.






43. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






44. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






45. Scales that offer on two alternatives; true-false; yes-no.






46. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






47. A type of study that witnesses behaviors and subject are aware that they are being watched.






48. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


49. A summary of how many times each possible raw response was selected by a set of respondents.






50. Research useful for identifying - determining - and describing existing characteristics of a subject matter.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests