Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






2. Buried in its wording elements that make reference to universal beliefs or rules of behavior






3. Scales that offer several alternative levels of agreement for respondents.






4. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






5. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






6. If there are more than two options for the response






7. A method for testing hypotheses of relationships when discrete data is the measurement.






8. The statistic test for testing a hypothesis with ANOVA.






9. The desired perception that a company wants to be associated with its target market relative to competing brands.






10. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






11. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






12. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






13. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






14. Categorical data like gender - age groups - marital status - etc.






15. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






16. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






17. Historical research that has been previously collected by someone other than the research and for another purpose.






18. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






19. Research that attempts to assess product improvements prior to enacting product modifications.






20. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






21. Managing customer relationships by integrating customer information throughout the business.






22. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






23. The average of observed data.






24. Who - What - Where - Where - Why - and How questions.






25. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






26. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






27. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






28. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






29. An interviewing technique in which mall patrons are stopped and asked for feedback.






30. Purchases - promotional responses - online/web activities






31. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






32. Gives the respondent a strong cue or expectation as to how to answer






33. Really two different questions posed in one question






34. That data observation that splits a distribution of data at its midpoint.






35. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






36. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






37. Facts recorded in non-numeric fashion






38. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






39. A sampling process where each sample units has a known chance of being selected.






40. One that places undue emphasis on some aspect of the topic






41. Includes follow-up question(s) instructing the interviewer to ask for additional information






42. Facts recorded in numeric fashion






43. Used to keep respondents on task and alert






44. One to which the answer affects what will be asked next






45. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






46. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






47. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






48. Selecting subject based upon specific ratios of characteristics among sample members.






49. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






50. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire