Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The average of observed data.






2. Historical research that has been previously collected by someone other than the research and for another purpose.






3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






4. An interviewing technique in which mall patrons are stopped and asked for feedback.






5. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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6. The degree to which a scale measures what it is supposed to measure.






7. Research that allows the statement of cause and effect relationships among data or events.






8. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






9. Who - What - Where - Where - Why - and How questions.






10. Behavioral core - causal data






11. A sampling process where each sample units has a known chance of being selected.






12. Emphasizes the use of structured interviewing and gathering of empirical data.






13. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






14. The extent to which the measurements taken with a particular instrument are repeatable.






15. A controlled field study conducted for gaining information on the performance of marketing mix factors.






16. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






17. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






18. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






19. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






20. The statistic test for testing a hypothesis with ANOVA.






21. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






22. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






23. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






24. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






25. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






26. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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27. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






28. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






29. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






30. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






31. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






32. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






33. Purchases - promotional responses - online/web activities






34. The percentage of the market having heard of a message - product - or brand.






35. Individual difference variables - geo-demographics






36. Used to keep respondents on task and alert






37. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






38. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






39. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






40. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






41. One that places undue emphasis on some aspect of the topic






42. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






43. One to which the answer affects what will be asked next






44. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






45. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






46. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






47. Demographics - attitudes - preferences






48. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






49. Type vs. content






50. Managing customer relationships by integrating customer information throughout the business.







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