Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An interviewing technique in which mall patrons are stopped and asked for feedback.






2. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






3. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






4. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






5. Emphasizes the use of structured interviewing and gathering of empirical data.






6. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






7. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






8. A type of study that witnesses behaviors and subject are aware that they are being watched.






9. One to which the answer affects what will be asked next






10. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






11. Selecting subject based upon specific ratios of characteristics among sample members.






12. The degree to which a scale measures what it is supposed to measure.






13. Research that attempts to assess new products prior to enacting the introduction.






14. The percentage of the market having heard of a message - product - or brand.






15. Managing customer relationships by integrating customer information throughout the business.






16. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






17. Studies that manipulate independent variables relative to dependent variables in a natural setting.






18. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






19. The statistic test for testing a hypothesis with ANOVA.






20. General condition indicators of broader problems/opportunities that influence management's thinking






21. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






22. Transactions






23. That data observation that splits a distribution of data at its midpoint.






24. The most frequently encountered observation.






25. Who - What - Where - Where - Why - and How questions.






26. A sampling process where each sample units has a known chance of being selected.






27. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






28. Gives the respondent a strong cue or expectation as to how to answer






29. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






30. Measuring the degree to which an organization conforms to the quality level expected by customers.






31. Seeks no additional information from the respondent






32. The respondents are instructed to respond in their own words and the response depends on a topic






33. The average of observed data.






34. Qualitative - quantitative - root - derived






35. Type vs. content






36. A measurement process whereby possible answers are predetermined.






37. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






38. Behavioral core - causal data






39. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






40. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






41. Purchases - promotional responses - online/web activities






42. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






43. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






44. Really two different questions posed in one question






45. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






46. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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47. A condition whereby units of observation may exist in one and only one grouping.






48. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






49. A method for testing hypotheses of relationships when discrete data is the measurement.






50. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]