Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Individual difference variables - geo-demographics






2. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






3. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






4. The average of observed data.






5. A method for testing hypotheses of relationships when discrete data is the measurement.






6. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






7. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


8. One that places undue emphasis on some aspect of the topic






9. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






10. Measuring the degree to which an organization conforms to the quality level expected by customers.






11. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






12. Buried in its wording elements that make reference to universal beliefs or rules of behavior






13. Who - What - Where - Where - Why - and How questions.






14. The most frequently encountered observation.






15. A condition whereby units of observation may exist in one and only one grouping.






16. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






17. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






18. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






19. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






20. The statistic test for testing a hypothesis with ANOVA.






21. Gives the respondent a strong cue or expectation as to how to answer






22. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






24. A study that includes every member of a population of interest; nearly impossible to achieve.






25. Historical research that has been previously collected by someone other than the research and for another purpose.






26. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






27. Purchases - promotional responses - online/web activities






28. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






29. Research that attempts to assess new products prior to enacting the introduction.






30. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






31. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






32. The degree to which a scale measures what it is supposed to measure.






33. Summary facts - typically representing aggregates of root data






34. One to which the answer affects what will be asked next






35. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






36. Qualitative - quantitative - root - derived






37. Research that allows the statement of cause and effect relationships among data or events.






38. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






39. Scales that offer several alternative levels of agreement for respondents.






40. Seeks no additional information from the respondent






41. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






42. Managing customer relationships by integrating customer information throughout the business.






43. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






44. Allow you to split out groups of respondents to look for differences among those groups






45. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






46. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






47. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






48. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






49. An interviewing technique in which mall patrons are stopped and asked for feedback.






50. Research useful for identifying - determining - and describing existing characteristics of a subject matter.