Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If there are more than two options for the response






2. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






3. Estimating the level of customer demand and the reasons for that demand for a given product or service.






4. Allow you to split out groups of respondents to look for differences among those groups






5. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






6. The extent to which the measurements taken with a particular instrument are repeatable.






7. A method for testing hypotheses of relationships when discrete data is the measurement.






8. An informed opinion; a possible solution; useful in guiding research investigations.






9. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






10. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






11. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






12. A measurement process whereby possible answers are predetermined.






13. The systematic process of witnessing and recording behaviors without questioning a subject.






14. A measurement process that seeks an open-end response from study subject.






15. A controlled field study conducted for gaining information on the performance of marketing mix factors.






16. Seeks no additional information from the respondent






17. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






18. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






19. Type vs. content






20. Behavioral core - causal data






21. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






22. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






23. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






24. Who - What - Where - Where - Why - and How questions.






25. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






26. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






27. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






28. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






29. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






30. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






31. A summary of how many times each possible raw response was selected by a set of respondents.






32. The most frequently encountered observation.






33. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






34. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






35. A type of study that witnesses behaviors and subject are aware that they are being watched.






36. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






37. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






38. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






39. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






40. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






41. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






42. Facts recorded in numeric fashion






43. An interrogative (question) statement that helps to guide the research process.






44. Summary facts - typically representing aggregates of root data






45. The degree to which a scale measures what it is supposed to measure.






46. One to which the answer affects what will be asked next






47. A study that includes every member of a population of interest; nearly impossible to achieve.






48. Categorical data like gender - age groups - marital status - etc.






49. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






50. Data that is collected and assembled by a research for a specific research problem; controlled data collection.