Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographics - attitudes - preferences






2. The desired perception that a company wants to be associated with its target market relative to competing brands.






3. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






4. Qualitative - quantitative - root - derived






5. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






6. A summary of how many times each possible raw response was selected by a set of respondents.






7. Purchases - promotional responses - online/web activities






8. Research that attempts to assess new products prior to enacting the introduction.






9. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






10. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






11. A type of study that witnesses behaviors and subject are aware that they are being watched.






12. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






13. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






14. Selecting subject based upon specific ratios of characteristics among sample members.






15. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






16. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






17. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






18. Buried in its wording elements that make reference to universal beliefs or rules of behavior






19. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


20. Facts recorded in numeric fashion






21. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






22. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






23. One to which the answer affects what will be asked next






24. Lists response options on the questionnaire that can be answered quickly and easily






25. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






26. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






27. An informed opinion; a possible solution; useful in guiding research investigations.






28. An interviewing technique in which mall patrons are stopped and asked for feedback.






29. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






30. A controlled field study conducted for gaining information on the performance of marketing mix factors.






31. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






32. The average of observed data.






33. Historical research that has been previously collected by someone other than the research and for another purpose.






34. Individual difference variables - geo-demographics






35. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






36. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






37. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






38. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






39. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






40. The extent to which the measurements taken with a particular instrument are repeatable.






41. Behavioral core - causal data






42. Allow you to split out groups of respondents to look for differences among those groups






43. A study that includes every member of a population of interest; nearly impossible to achieve.






44. If there are more than two options for the response






45. Has only two response options such as "yes" or "no"






46. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






47. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






48. The systematic process of witnessing and recording behaviors without questioning a subject.






49. Measuring the degree to which an organization conforms to the quality level expected by customers.






50. Seeks no additional information from the respondent