Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type vs. content






2. Demographics - attitudes - preferences






3. Transactions






4. Purchases - promotional responses - online/web activities






5. Seeks no additional information from the respondent






6. A study that includes every member of a population of interest; nearly impossible to achieve.






7. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






8. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






9. Scales that offer on two alternatives; true-false; yes-no.






10. Individual difference variables - geo-demographics






11. Categorical data like gender - age groups - marital status - etc.






12. A sampling process where each sample units has a known chance of being selected.






13. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






14. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






15. An interrogative (question) statement that helps to guide the research process.






16. That data observation that splits a distribution of data at its midpoint.






17. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






18. The average of observed data.






19. Includes follow-up question(s) instructing the interviewer to ask for additional information






20. Studies that manipulate independent variables relative to dependent variables in a natural setting.






21. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






22. If there are more than two options for the response






23. One that places undue emphasis on some aspect of the topic






24. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






25. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






26. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






27. A measurement process whereby possible answers are predetermined.






28. The most frequently encountered observation.






29. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






30. The degree to which a scale measures what it is supposed to measure.






31. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






32. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






33. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






34. Facts recorded in numeric fashion






35. The systematic process of witnessing and recording behaviors without questioning a subject.






36. An informed opinion; a possible solution; useful in guiding research investigations.






37. Qualitative - quantitative - root - derived






38. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






39. The statistic test for testing a hypothesis with ANOVA.






40. The respondents are instructed to respond in their own words and the response depends on a topic






41. Research that attempts to assess product improvements prior to enacting product modifications.






42. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






43. The percentage of the market having heard of a message - product - or brand.






44. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






45. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






46. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






47. A measurement process that seeks an open-end response from study subject.






48. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






49. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






50. A summary of how many times each possible raw response was selected by a set of respondents.







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