Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts recorded in non-numeric fashion






2. Emphasizes the use of structured interviewing and gathering of empirical data.






3. If there are more than two options for the response






4. Seeks no additional information from the respondent






5. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






6. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






7. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






8. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






9. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






10. A measurement process that seeks an open-end response from study subject.






11. The degree to which a scale measures what it is supposed to measure.






12. Purchases - promotional responses - online/web activities






13. An interrogative (question) statement that helps to guide the research process.






14. Summary facts - typically representing aggregates of root data






15. The average of observed data.






16. One to which the answer affects what will be asked next






17. Includes follow-up question(s) instructing the interviewer to ask for additional information






18. Managing customer relationships by integrating customer information throughout the business.






19. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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20. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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21. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






22. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






23. A method for testing hypotheses of relationships when discrete data is the measurement.






24. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






25. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






26. Historical research that has been previously collected by someone other than the research and for another purpose.






27. Really two different questions posed in one question






28. Buried in its wording elements that make reference to universal beliefs or rules of behavior






29. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






30. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






31. The statistic test for testing a hypothesis with ANOVA.






32. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






33. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






34. Who - What - Where - Where - Why - and How questions.






35. Selecting subject based upon specific ratios of characteristics among sample members.






36. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






37. Gives the respondent a strong cue or expectation as to how to answer






38. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






39. General condition indicators of broader problems/opportunities that influence management's thinking






40. An interviewing technique in which mall patrons are stopped and asked for feedback.






41. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






42. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






43. Type vs. content






44. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






45. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






46. Qualitative - quantitative - root - derived






47. Studies that manipulate independent variables relative to dependent variables in a natural setting.






48. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






49. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






50. Behavioral core - causal data