Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






2. A study that includes every member of a population of interest; nearly impossible to achieve.






3. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






4. An interviewing technique in which mall patrons are stopped and asked for feedback.






5. Historical research that has been previously collected by someone other than the research and for another purpose.






6. One to which the answer affects what will be asked next






7. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






8. Lists response options on the questionnaire that can be answered quickly and easily






9. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






10. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






11. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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12. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






13. Includes follow-up question(s) instructing the interviewer to ask for additional information






14. The most frequently encountered observation.






15. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






16. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






17. Estimating the level of customer demand and the reasons for that demand for a given product or service.






18. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






19. Emphasizes the use of structured interviewing and gathering of empirical data.






20. Seeks no additional information from the respondent






21. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






22. Who - What - Where - Where - Why - and How questions.






23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






24. Gives the respondent a strong cue or expectation as to how to answer






25. Behavioral core - causal data






26. The percentage of the market having heard of a message - product - or brand.






27. Individual difference variables - geo-demographics






28. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






29. The desired perception that a company wants to be associated with its target market relative to competing brands.






30. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






31. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






32. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






33. Research that attempts to assess new products prior to enacting the introduction.






34. Demographics - attitudes - preferences






35. That data observation that splits a distribution of data at its midpoint.






36. Categorical data like gender - age groups - marital status - etc.






37. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






38. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






39. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






40. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






41. Measuring the degree to which an organization conforms to the quality level expected by customers.






42. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






43. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






44. Scales that offer several alternative levels of agreement for respondents.






45. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






46. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






47. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






48. Type vs. content






49. One that places undue emphasis on some aspect of the topic






50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.







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