Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Behavioral core - causal data






2. Includes follow-up question(s) instructing the interviewer to ask for additional information






3. That data observation that splits a distribution of data at its midpoint.






4. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






5. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






6. Scales that offer on two alternatives; true-false; yes-no.






7. A summary of how many times each possible raw response was selected by a set of respondents.






8. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






9. A controlled field study conducted for gaining information on the performance of marketing mix factors.






10. Summary facts - typically representing aggregates of root data






11. Managing customer relationships by integrating customer information throughout the business.






12. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






13. A method for testing hypotheses of relationships when discrete data is the measurement.






14. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






15. Seeks no additional information from the respondent






16. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


17. One to which the answer affects what will be asked next






18. Really two different questions posed in one question






19. Categorical data like gender - age groups - marital status - etc.






20. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






21. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






22. A condition whereby all possible groupings of units or data have been included for consideration.






23. The most frequently encountered observation.






24. Historical research that has been previously collected by someone other than the research and for another purpose.






25. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






26. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






27. Research that allows the statement of cause and effect relationships among data or events.






28. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






29. Gives the respondent a strong cue or expectation as to how to answer






30. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






31. An interviewing technique in which mall patrons are stopped and asked for feedback.






32. Who - What - Where - Where - Why - and How questions.






33. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






34. A sampling process where each sample units has a known chance of being selected.






35. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






36. Purchases - promotional responses - online/web activities






37. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






38. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






39. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






40. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






41. Qualitative - quantitative - root - derived






42. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






43. Estimating the level of customer demand and the reasons for that demand for a given product or service.






44. An interrogative (question) statement that helps to guide the research process.






45. The extent to which the measurements taken with a particular instrument are repeatable.






46. An informed opinion; a possible solution; useful in guiding research investigations.






47. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






48. Research that attempts to assess product improvements prior to enacting product modifications.






49. If there are more than two options for the response






50. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)