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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Purchases - promotional responses - online/web activities
Probability Sample
Behavioral data
Mean
Simple Random Sampling
2. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Mode
Coding Questions
Experimentation
Skip Question
3. Historical research that has been previously collected by someone other than the research and for another purpose.
Project Presentation
Secondary Research
Chi Squared
Reversals of Endpoints
4. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Data content
Customer Satisfaction Studies
Coding Questions
Survey Research
5. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Concept Test
Test Marketing
Four Do Not's of Question Wording
Customer Satisfaction Studies
6. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
Probed Open Ended Format
Customer Satisfaction Studies
Exploratory Research
7. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Causal data
Sample Error
Simple Random Sampling
Quantitative Research
8. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Field Studies
Unprobed Open Ended Format
Universal Questions
Problem Definition
9. That data observation that splits a distribution of data at its midpoint.
Demographic data
Median
Sample Error
Survey Research
10. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Reversals of Endpoints
Quota Sample
Editing
Concept Testing
11. A summary of how many times each possible raw response was selected by a set of respondents.
F Statistic
Overstated Questions
Stratified random sample
One Way Frequency Distribution
12. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Multiple Response Categorical Question
Double-Barreled Questions
Experimentation
Customer Satisfaction Studies
13. A measurement process whereby possible answers are predetermined.
Likert-Type Scales
Exploratory Research
Research Problem
Structured Measurement
14. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Overstated Questions
Four Do's of Question Wording
Concept Testing
Unobtrusive Observation
15. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Mean
Editing
Concept Testing
Judgement/expert sample
16. Measuring the degree to which an organization conforms to the quality level expected by customers.
Open Ended Question
Service Quality Research
Scaled Response Question
Nonsampling Error
17. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Quantitative Research
Test Marketing
Demographic data
Causal Research
18. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Mean
Prompters
Demand analysis
Exhaustive
19. An interrogative (question) statement that helps to guide the research process.
Research Problem
Concept Testing
F Statistic
Customer Satisfaction Studies
20. The average of observed data.
Unprobed Open Ended Format
Mean
Relationship Marketing
Stratified Sampling
21. If there are more than two options for the response
Multiple Response Categorical Question
Service Quality Research
Causal data
Stratified random sample
22. Managing customer relationships by integrating customer information throughout the business.
Sample Error
Sampling
Customer Relationship Management [CRM]
Scale Reliability
23. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Two-way Frequency Distribution
Concept Testing
t-Test
Data types
24. Individual difference variables - geo-demographics
Demographic data
Laboratory Studies
Sampling
Two-way Frequency Distribution
25. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Two-way Frequency Distribution
Screening Questions
Field Studies
Awareness
26. Seeks no additional information from the respondent
Unprobed Open Ended Format
Concept Testing
Survey Research
Referral Sampling
27. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Structured Measurement
Nonsampling Error
Simple random sample
Scale Validity
28. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Simple Random Sampling
Symptoms
Editing
Skip Question
29. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Role-Playing
Screening Questions
Mall Intercept Survey
Probability Sample
30. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
Double-Barreled Questions
Categorical or Close-ended Question
F Statistic
31. Categorical data like gender - age groups - marital status - etc.
Descriptive Research
Discrete Data
Skip Question
Warm-up Questions
32. Research that allows the statement of cause and effect relationships among data or events.
Laboratory Studies
Exhaustive
Screening Questions
Causal Research
33. The extent to which the measurements taken with a particular instrument are repeatable.
Scale Reliability
Classification Questions
Test Marketing
Simple random sample
34. An interviewing technique in which mall patrons are stopped and asked for feedback.
Test Marketing
Mall Intercept Survey
Primary Research
Hypothesis
35. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Sampling
Nonsampling Error
Purposive Sampling
Transitions
36. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Four Do's of Question Wording
Structured Measurement
Double-Barreled Questions
Laboratory Studies
37. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Systematic Sampling
Observation
Simple Random Sampling
Non-probability sample
38. Research that attempts to assess new products prior to enacting the introduction.
Product Testing
Nonsampling Error
Likert-Type Scales
Concept Test
39. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Concept Test
Awareness
Warm-up Questions
Problem Definition
40. Type vs. content
Situation Analysis
Median
ANOVA
Data basics
41. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Z Test
Census
Median
Symptoms
42. Lists response options on the questionnaire that can be answered quickly and easily
t-Test
Laboratory Studies
Categorical or Close-ended Question
Dual Choice or Dichotomous Categorical Question
43. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Chi Squared
Convenience Sampling
Unobtrusive Observation
Situation Analysis
44. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Stratified Sampling
Concept Testing
Mall Intercept Survey
Systematic Sampling
45. A measurement process that seeks an open-end response from study subject.
Observation
Likert-Type Scales
Unstructured Measurement
Behavioral data
46. Really two different questions posed in one question
Sampling
Double-Barreled Questions
Situation Analysis
Categorical or Close-ended Question
47. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Quota Sampling
Project Presentation
Stratified random sample
Likert-Type Scales
48. Scales that offer several alternative levels of agreement for respondents.
Mutually Exclusive
Likert-Type Scales
Convenience Sampling
Awareness
49. Has only two response options such as "yes" or "no"
Unprobed Open Ended Format
Concept Testing
Multiple Response Categorical Question
Dual Choice or Dichotomous Categorical Question
50. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Qualitative
Positioning
Random Sampling
Question Flow