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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Research Problem
Descriptive Research
Overstated Questions
Quantitative Research
2. Measuring the degree to which an organization conforms to the quality level expected by customers.
Data basics
Z Test
Semantic Differential
Service Quality Research
3. Facts recorded in numeric fashion
Quantitative
Likert-Type Scales
Coding Questions
Role-Playing
4. A measurement process that seeks an open-end response from study subject.
Data basics
Unstructured Measurement
Unprobed Open Ended Format
Census
5. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Mutually Exclusive
Reversals of Endpoints
Warm-up Questions
Simple random sample
6. Selecting subject based upon specific ratios of characteristics among sample members.
Qualitative Research
t-Test
Universal Questions
Quota Sample
7. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Descriptive Research
Stratified Sampling
t-Test
Demand analysis
8. Research that allows the statement of cause and effect relationships among data or events.
Causal Research
Product Testing
Scale Reliability
Loaded Question
9. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Experimentation
Unstructured Measurement
Convenience Sampling
Secondary Research
10. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Screening Questions
Loaded Question
t-Test
Categorical or Close-ended Question
11. An interviewing technique in which mall patrons are stopped and asked for feedback.
Z Test
Mall Intercept Survey
Behavioral data
Mean
12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Causal data
Stratified Sampling
Secondary Research
Quantitative
13. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
t-Test
Secondary Research
Situation Analysis
Mode
14. A type of study that witnesses behaviors and subject are aware that they are being watched.
Purposive Sampling
Z Test
Obtrusive Observation
Four Do's of Question Wording
15. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Question Flow
Nonsampling Error
Screening Questions
Causal data
16. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Customer Satisfaction Studies
Concept Testing
Simple Random Sampling
Quantitative Research
17. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Dual Choice or Dichotomous Categorical Question
Service Quality Research
Loaded Question
Referral Sampling
18. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Convenience Sampling
Sample Error
Unobtrusive Observation
Root
19. Transactions
Survey Research
Qualitative Research
Behavioral core
Census
20. Qualitative - quantitative - root - derived
Mutually Exclusive
Data types
Structured Measurement
Unobtrusive Observation
21. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Problem Definition
Universal Questions
Product Testing
Situation Analysis
22. A sampling process where each sample units has a known chance of being selected.
Simple random sample
Double-Barreled Questions
Random Sampling
Qualitative
23. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Hypothesis
Data types
Median
Transitions
24. Individual difference variables - geo-demographics
Secondary Research
Dual Choice or Dichotomous Categorical Question
Demographic data
Customer Relationship Management [CRM]
25. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Screening Questions
Primary Research
Simple random sample
Four Do's of Question Wording
26. An informed opinion; a possible solution; useful in guiding research investigations.
Obtrusive Observation
Hypothesis
Mean
Causal data
27. One to which the answer affects what will be asked next
Skip Question
Mutually Exclusive
Unobtrusive Observation
Causal Research
28. Purchases - promotional responses - online/web activities
Mean
Behavioral data
Demographic data
F Statistic
29. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Semantic Differential
Non-probability sample
Simple Random Sampling
Editing
30. Behavioral core - causal data
Two-way Frequency Distribution
Causal Research
Behavioral data
Data content
31. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
Causal data
Field Studies
Four Do Not's of Question Wording
32. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
F Statistic
Project Presentation
Root
Unprobed Open Ended Format
33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Purposive Sampling
Double-Barreled Questions
Sampling
Simple random sample
34. Lists response options on the questionnaire that can be answered quickly and easily
Categorical or Close-ended Question
Demand analysis
Product Testing
Awareness
35. The degree to which a scale measures what it is supposed to measure.
Two-way Frequency Distribution
Skip Question
Scale Validity
Screening Questions
36. Managing customer relationships by integrating customer information throughout the business.
Behavioral data
Obtrusive Observation
Observation
Customer Relationship Management [CRM]
37. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Warm-up Questions
Loaded Question
Descriptive Research
38. The average of observed data.
Data content
Mean
Universal Questions
Quantitative Research
39. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Customer Satisfaction Studies
Purposive Sampling
Obtrusive Observation
Quantitative
40. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Unstructured Measurement
Semantic Differential
One Way Frequency Distribution
Probability Sample
41. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Open Ended Question
Demand analysis
Situation Analysis
Field Studies
42. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Problem Definition
Two-way Frequency Distribution
Quantitative
Sampling
43. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Referral Sampling
Mutually Exclusive
Derived
Observation
44. Type vs. content
Exhaustive
Relationship Marketing
Skip Question
Data basics
45. Seeks no additional information from the respondent
Behavioral data
Unprobed Open Ended Format
Open Ended Question
Descriptive Research
46. Categorical data like gender - age groups - marital status - etc.
Structured Measurement
Discrete Data
Field Studies
Editing
47. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
t-Test
Test Marketing
Role-Playing
Laboratory Studies
48. Facts recorded in non-numeric fashion
F Statistic
Census
Qualitative
Quantitative Research
49. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Mutually Exclusive
Convenience Sampling
One Way Frequency Distribution
Normal Distribution
50. Includes follow-up question(s) instructing the interviewer to ask for additional information
Probed Open Ended Format
Quota Sample
F Statistic
Causal Research