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Market Research
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A condition whereby units of observation may exist in one and only one grouping.
Leading Question
Mutually Exclusive
Scaled Response Question
Mall Intercept Survey
2. Scales that offer several alternative levels of agreement for respondents.
Exhaustive
Screening Questions
Census
Likert-Type Scales
3. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Dichotomous Scales
Convenience Sampling
Unstructured Measurement
Demand analysis
4. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Probed Open Ended Format
Sample Error
Referral Sampling
Situation Analysis
5. The systematic process of witnessing and recording behaviors without questioning a subject.
Warm-up Questions
Derived
Survey Research
Observation
6. Type vs. content
Mutually Exclusive
Random Sampling
Secondary Research
Data basics
7. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
ANOVA
Editing
Behavioral core
Unstructured Measurement
8. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Observation
Screening Questions
Scale Reliability
Descriptive Research
9. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Non-probability sample
Quota Sample
Open Ended Question
Root
10. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Transitions
Four Do's of Question Wording
ANOVA
Problem Definition
11. Who - What - Where - Where - Why - and How questions.
Quota Sampling
Z Test
Structured Measurement
Universal Questions
12. A condition whereby all possible groupings of units or data have been included for consideration.
Prompters
Universal Questions
Exhaustive
Four Do's of Question Wording
13. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Stratified Sampling
Stratified random sample
Leading Question
Field Studies
14. Gives the respondent a strong cue or expectation as to how to answer
Leading Question
Obtrusive Observation
Stratified Sampling
Categorical or Close-ended Question
15. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Random Sampling
Behavioral core
Coding Questions
Median
16. Measuring the degree to which an organization conforms to the quality level expected by customers.
Service Quality Research
Dichotomous Scales
Exploratory Research
Scale Validity
17. A study that includes every member of a population of interest; nearly impossible to achieve.
Obtrusive Observation
Census
t-Test
Coding Questions
18. If there are more than two options for the response
Multiple Response Categorical Question
Structured Measurement
Sampling
Third-Person Technique
19. Scales that offer on two alternatives; true-false; yes-no.
Sample Error
Dichotomous Scales
Qualitative
Symptoms
20. That data observation that splits a distribution of data at its midpoint.
Median
Product Test
Chi Squared
Laboratory Studies
21. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Reversals of Endpoints
Double-Barreled Questions
Two-way Frequency Distribution
Semantic Differential
22. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Four Do Not's of Question Wording
Nonsampling Error
Quantitative Research
Systematic Sampling
23. One to which the answer affects what will be asked next
Convenience Sampling
Quota Sample
Scaled Response Question
Skip Question
24. Lists response options on the questionnaire that can be answered quickly and easily
Categorical or Close-ended Question
Classification Questions
Simple Random Sampling
Unstructured Measurement
25. Research that allows the statement of cause and effect relationships among data or events.
Causal Research
Positioning
Categorical or Close-ended Question
Quantitative Research
26. Research that attempts to assess new products prior to enacting the introduction.
ANOVA
Causal Research
Screening Questions
Concept Test
27. A sampling process where each sample units has a known chance of being selected.
Behavioral core
Descriptive Research
Random Sampling
ANOVA
28. Emphasizes the use of structured interviewing and gathering of empirical data.
Quantitative Research
t-Test
Stratified Sampling
Data types
29. Research that attempts to assess product improvements prior to enacting product modifications.
Scaled Response Question
Product Test
Two-way Frequency Distribution
Non-probability sample
30. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Two-way Frequency Distribution
Open Ended Question
Concept Test
31. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Census
Laboratory Studies
Probability Sample
Primary Research
32. Historical research that has been previously collected by someone other than the research and for another purpose.
Dual Choice or Dichotomous Categorical Question
Secondary Research
Open Ended Question
Discrete Data
33. Really two different questions posed in one question
Loaded Question
Concept Testing
Stratified random sample
Double-Barreled Questions
34. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Mean
Simple random sample
Sample Error
Editing
35. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Z Test
Mutually Exclusive
Experimentation
Obtrusive Observation
36. Managing customer relationships by integrating customer information throughout the business.
Mean
Survey Research
Customer Relationship Management [CRM]
Qualitative Research
37. The most frequently encountered observation.
Mode
Qualitative Research
Stratified random sample
Data types
38. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Convenience Sampling
Behavioral data
Sample Error
ANOVA
39. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Overstated Questions
Editing
Hypothesis
Loaded Question
40. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Relationship Marketing
Quota Sampling
Causal data
Purposive Sampling
41. One that places undue emphasis on some aspect of the topic
Question Flow
Root
Research Problem
Overstated Questions
42. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Customer Relationship Management [CRM]
Causal Research
Concept Test
Stratified Sampling
43. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Probed Open Ended Format
Scaled Response Question
Four Do's of Question Wording
44. Purchases - promotional responses - online/web activities
Data basics
Stratified Sampling
Quantitative
Behavioral data
45. Individual difference variables - geo-demographics
Nonsampling Error
Demographic data
Quota Sample
Stratified Sampling
46. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Stratified Sampling
Nonsampling Error
Purposive Sampling
Convenience Sampling
47. A type of study that witnesses behaviors and subject are aware that they are being watched.
Non-probability sample
Likert-Type Scales
Screening Questions
Obtrusive Observation
48. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Two-way Frequency Distribution
Purposive Sampling
Convenience Sampling
Leading Question
49. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Normal Distribution
Convenience Sampling
Semantic Differential
Sampling
50. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Purposive Sampling
Cluster Sampling
Unstructured Measurement
Unprobed Open Ended Format
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