Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






2. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






3. Scales that offer on two alternatives; true-false; yes-no.






4. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






5. The degree to which a scale measures what it is supposed to measure.






6. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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7. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






8. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






9. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






10. Really two different questions posed in one question






11. One to which the answer affects what will be asked next






12. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






13. A method for testing hypotheses of relationships when discrete data is the measurement.






14. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






15. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






16. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






17. A type of study that witnesses behaviors and subject are aware that they are being watched.






18. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






19. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






20. That data observation that splits a distribution of data at its midpoint.






21. Type vs. content






22. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






23. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






24. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






25. A condition whereby units of observation may exist in one and only one grouping.






26. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






27. The respondents are instructed to respond in their own words and the response depends on a topic






28. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






29. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






30. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






31. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






32. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






33. Research that allows the statement of cause and effect relationships among data or events.






34. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






35. Studies that manipulate independent variables relative to dependent variables in a natural setting.






36. Lists response options on the questionnaire that can be answered quickly and easily






37. Measuring the degree to which an organization conforms to the quality level expected by customers.






38. Gives the respondent a strong cue or expectation as to how to answer






39. The systematic process of witnessing and recording behaviors without questioning a subject.






40. A condition whereby all possible groupings of units or data have been included for consideration.






41. If there are more than two options for the response






42. A measurement process that seeks an open-end response from study subject.






43. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






44. Research that attempts to assess product improvements prior to enacting product modifications.






45. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






46. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






47. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






48. Individual difference variables - geo-demographics






49. An interviewing technique in which mall patrons are stopped and asked for feedback.






50. Transactions







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Can you answer 50 questions in 15 minutes?


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