Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






2. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






3. Selecting subject based upon specific ratios of characteristics among sample members.






4. An informed opinion; a possible solution; useful in guiding research investigations.






5. A summary of how many times each possible raw response was selected by a set of respondents.






6. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






7. The statistic test for testing a hypothesis with ANOVA.






8. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






9. Summary facts - typically representing aggregates of root data






10. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






11. Really two different questions posed in one question






12. The degree to which a scale measures what it is supposed to measure.






13. Gives the respondent a strong cue or expectation as to how to answer






14. Research that attempts to assess new products prior to enacting the introduction.






15. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






16. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






17. A controlled field study conducted for gaining information on the performance of marketing mix factors.






18. The percentage of the market having heard of a message - product - or brand.






19. Purchases - promotional responses - online/web activities






20. A measurement process that seeks an open-end response from study subject.






21. A condition whereby units of observation may exist in one and only one grouping.






22. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






23. The most frequently encountered observation.






24. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






25. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






26. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






27. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






28. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






29. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






30. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






31. Has only two response options such as "yes" or "no"






32. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


33. A sampling process where each sample units has a known chance of being selected.






34. A study that includes every member of a population of interest; nearly impossible to achieve.






35. Categorical data like gender - age groups - marital status - etc.






36. One to which the answer affects what will be asked next






37. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






38. Who - What - Where - Where - Why - and How questions.






39. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






40. A condition whereby all possible groupings of units or data have been included for consideration.






41. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






42. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






43. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






44. Scales that offer on two alternatives; true-false; yes-no.






45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






46. Managing customer relationships by integrating customer information throughout the business.






47. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






48. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






49. Demographics - attitudes - preferences






50. A type of study that witnesses behaviors and subject are aware that they are being watched.