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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The systematic process of witnessing and recording behaviors without questioning a subject.
Reversals of Endpoints
Qualitative
Observation
Open Ended Question
2. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
t-Test
Observation
Data content
Mutually Exclusive
3. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Obtrusive Observation
Survey Research
Concept Testing
Normal Distribution
4. The respondents are instructed to respond in their own words and the response depends on a topic
Mean
Open Ended Question
Purposive Sampling
Convenience Sampling
5. Lists response options on the questionnaire that can be answered quickly and easily
Symptoms
Double-Barreled Questions
Multiple Response Categorical Question
Categorical or Close-ended Question
6. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Non-probability sample
Probability Sample
Customer Satisfaction Studies
Demand analysis
7. An informed opinion; a possible solution; useful in guiding research investigations.
Field Studies
Hypothesis
Research Problem
Sampling
8. An interrogative (question) statement that helps to guide the research process.
Research Problem
Probability Sample
Normal Distribution
Census
9. Summary facts - typically representing aggregates of root data
Simple Random Sampling
Open Ended Question
Derived
Mall Intercept Survey
10. A condition whereby units of observation may exist in one and only one grouping.
Behavioral data
Quantitative Research
Discrete Data
Mutually Exclusive
11. An interviewing technique in which mall patrons are stopped and asked for feedback.
Judgement/expert sample
Mall Intercept Survey
Concept Testing
Cluster Sampling
12. Emphasizes the use of structured interviewing and gathering of empirical data.
Non-probability sample
Quantitative Research
Mode
Four Do Not's of Question Wording
13. A summary of how many times each possible raw response was selected by a set of respondents.
One Way Frequency Distribution
Problem Definition
Quantitative
Concept Test
14. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Product Test
Relationship Marketing
Referral Sampling
Primary Research
15. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Demographic data
Classification Questions
Customer Satisfaction Studies
Experimentation
16. A condition whereby all possible groupings of units or data have been included for consideration.
Leading Question
Nonsampling Error
Relationship Marketing
Exhaustive
17. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Warm-up Questions
Data basics
Survey Research
ANOVA
18. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Role-Playing
Categorical or Close-ended Question
Cluster Sampling
Positioning
19. One to which the answer affects what will be asked next
Judgement/expert sample
Convenience Sampling
Convenience Sampling
Skip Question
20. A measurement process whereby possible answers are predetermined.
Quota Sample
ANOVA
Product Test
Structured Measurement
21. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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22. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Overstated Questions
Mutually Exclusive
Editing
t-Test
23. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Editing
Descriptive Research
Purposive Sampling
Semantic Differential
24. Behavioral core - causal data
Concept Testing
Relationship Marketing
Data content
Categorical or Close-ended Question
25. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Four Do's of Question Wording
Stratified random sample
Experimentation
Demographic data
26. General condition indicators of broader problems/opportunities that influence management's thinking
Symptoms
Leading Question
ANOVA
Categorical or Close-ended Question
27. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Demand analysis
Stratified Sampling
Random Sampling
Exploratory Research
28. Demographics - attitudes - preferences
Causal data
ANOVA
Discrete Data
Purposive Sampling
29. A type of study that witnesses behaviors and subject are aware that they are being watched.
One Way Frequency Distribution
Exhaustive
Stratified random sample
Obtrusive Observation
30. If there are more than two options for the response
Mean
Continuous Data
Quota Sampling
Multiple Response Categorical Question
31. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Overstated Questions
Simple Random Sampling
Referral Sampling
Systematic Sampling
32. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Observation
Third-Person Technique
Problem Definition
Experimentation
33. Research that attempts to assess product improvements prior to enacting product modifications.
Mean
Four Do's of Question Wording
Causal data
Product Test
34. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Quantitative Research
Cluster Sampling
Transitions
ANOVA
35. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Mode
Dual Choice or Dichotomous Categorical Question
Purposive Sampling
Hypothesis
36. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Stratified Sampling
Situation Analysis
Demographic data
Double-Barreled Questions
37. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
One Way Frequency Distribution
Secondary Research
Behavioral data
ANOVA
38. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Four Do's of Question Wording
Product Test
Prompters
Transitions
39. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
Role-Playing
Exploratory Research
Project Presentation
40. A method for testing hypotheses of relationships when discrete data is the measurement.
Data content
Chi Squared
Discrete Data
Symptoms
41. Who - What - Where - Where - Why - and How questions.
Overstated Questions
Observation
Universal Questions
Unprobed Open Ended Format
42. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Skip Question
Root
Probed Open Ended Format
Behavioral data
43. One that places undue emphasis on some aspect of the topic
Judgement/expert sample
Open Ended Question
Obtrusive Observation
Overstated Questions
44. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Causal Research
Customer Satisfaction Studies
Data types
Simple random sample
45. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Positioning
Concept Testing
Experimentation
Relationship Marketing
46. Individual difference variables - geo-demographics
Leading Question
Qualitative
Third-Person Technique
Demographic data
47. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Judgement/expert sample
Customer Satisfaction Studies
Situation Analysis
Mall Intercept Survey
48. Has only two response options such as "yes" or "no"
Four Do's of Question Wording
Dual Choice or Dichotomous Categorical Question
Survey Research
ANOVA
49. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Root
Mode
Warm-up Questions
Double-Barreled Questions
50. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Reversals of Endpoints
Data Analysis
Product Testing
Median