SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
2. The desired perception that a company wants to be associated with its target market relative to competing brands.
Structured Measurement
Prompters
Median
Positioning
3. Lists response options on the questionnaire that can be answered quickly and easily
Observation
Convenience Sampling
Categorical or Close-ended Question
t-Test
4. A summary of how many times each possible raw response was selected by a set of respondents.
Mean
One Way Frequency Distribution
Overstated Questions
Secondary Research
5. Really two different questions posed in one question
Prompters
Mean
Scale Reliability
Double-Barreled Questions
6. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Probed Open Ended Format
Product Test
ANOVA
7. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Customer Satisfaction Studies
Mean
Question Flow
Exhaustive
8. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
Stratified random sample
Test Marketing
Probability Sample
9. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Obtrusive Observation
Causal data
Stratified random sample
Screening Questions
10. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Probability Sample
Universal Questions
Exploratory Research
F Statistic
11. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Discrete Data
Skip Question
Question Flow
Demand analysis
12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Stratified Sampling
Warm-up Questions
Obtrusive Observation
Probability Sample
13. Scales that offer several alternative levels of agreement for respondents.
Likert-Type Scales
Concept Test
Simple Random Sampling
Chi Squared
14. Categorical data like gender - age groups - marital status - etc.
Overstated Questions
Demand analysis
Discrete Data
Unstructured Measurement
15. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Concept Testing
Universal Questions
Survey Research
Multiple Response Categorical Question
16. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Test Marketing
Relationship Marketing
Mode
Laboratory Studies
17. Emphasizes the use of structured interviewing and gathering of empirical data.
Quantitative Research
Positioning
Two-way Frequency Distribution
Customer Satisfaction Studies
18. Selecting subject based upon specific ratios of characteristics among sample members.
Probability Sample
Simple random sample
Quota Sample
Sampling
19. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
ANOVA
Awareness
Transitions
Reversals of Endpoints
20. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Systematic Sampling
Universal Questions
Chi Squared
Transitions
21. Transactions
Demographic data
Mutually Exclusive
Behavioral core
Question Flow
22. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Qualitative Research
Quantitative
Experimentation
Unobtrusive Observation
23. Research that allows the statement of cause and effect relationships among data or events.
Scaled Response Question
Causal Research
Judgement/expert sample
Warm-up Questions
24. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Coding Questions
Hypothesis
Situation Analysis
Semantic Differential
25. One that places undue emphasis on some aspect of the topic
Mean
Overstated Questions
Quota Sampling
Loaded Question
26. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Behavioral core
Relationship Marketing
Derived
Project Presentation
27. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Warm-up Questions
Loaded Question
Semantic Differential
Structured Measurement
28. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Median
Demographic data
Overstated Questions
Referral Sampling
29. Who - What - Where - Where - Why - and How questions.
t-Test
Situation Analysis
Question Flow
Universal Questions
30. Used to keep respondents on task and alert
Survey Research
Prompters
Z Test
Role-Playing
31. A sampling process where each sample units has a known chance of being selected.
Random Sampling
Scale Validity
Census
Relationship Marketing
32. The respondents are instructed to respond in their own words and the response depends on a topic
Simple random sample
Mode
One Way Frequency Distribution
Open Ended Question
33. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Simple Random Sampling
Qualitative
Mutually Exclusive
Transitions
34. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Exploratory Research
Positioning
Laboratory Studies
Census
35. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Unstructured Measurement
Experimentation
Product Testing
Probability Sample
36. An informed opinion; a possible solution; useful in guiding research investigations.
Likert-Type Scales
Hypothesis
Cluster Sampling
Median
37. Summary facts - typically representing aggregates of root data
Derived
Demand analysis
Survey Research
Simple Random Sampling
38. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Sample Error
Median
Continuous Data
Field Studies
39. Purchases - promotional responses - online/web activities
Judgement/expert sample
Mode
Behavioral data
Root
40. A type of study that witnesses behaviors and subject are aware that they are being watched.
Judgement/expert sample
Obtrusive Observation
Discrete Data
Mean
41. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Field Studies
Research Problem
Root
Reversals of Endpoints
42. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Convenience Sampling
Scaled Response Question
Relationship Marketing
Secondary Research
43. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Role-Playing
Product Test
Screening Questions
44. A method for testing hypotheses of relationships when discrete data is the measurement.
Screening Questions
Chi Squared
Editing
Purposive Sampling
45. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Customer Relationship Management [CRM]
Concept Testing
Problem Definition
Unprobed Open Ended Format
46. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Causal Research
Non-probability sample
Field Studies
t-Test
47. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Open Ended Question
Nonsampling Error
Probed Open Ended Format
Problem Definition
48. General condition indicators of broader problems/opportunities that influence management's thinking
Symptoms
Mutually Exclusive
Multiple Response Categorical Question
Data types
49. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Symptoms
Normal Distribution
Loaded Question
Demographic data
50. A condition whereby all possible groupings of units or data have been included for consideration.
Nonsampling Error
Exhaustive
Double-Barreled Questions
Probed Open Ended Format