Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






2. Research that attempts to assess new products prior to enacting the introduction.






3. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






4. An interrogative (question) statement that helps to guide the research process.






5. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






6. The average of observed data.






7. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






8. Who - What - Where - Where - Why - and How questions.






9. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






10. Used to keep respondents on task and alert






11. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






12. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






13. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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14. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






15. Behavioral core - causal data






16. Individual difference variables - geo-demographics






17. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






18. Type vs. content






19. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






20. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






21. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






22. A summary of how many times each possible raw response was selected by a set of respondents.






23. Historical research that has been previously collected by someone other than the research and for another purpose.






24. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






25. Purchases - promotional responses - online/web activities






26. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






27. A measurement process that seeks an open-end response from study subject.






28. Measuring the degree to which an organization conforms to the quality level expected by customers.






29. If there are more than two options for the response






30. A measurement process whereby possible answers are predetermined.






31. The extent to which the measurements taken with a particular instrument are repeatable.






32. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






33. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






34. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






35. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






36. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






37. An informed opinion; a possible solution; useful in guiding research investigations.






38. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






39. Research that allows the statement of cause and effect relationships among data or events.






40. Scales that offer several alternative levels of agreement for respondents.






41. A method for testing hypotheses of relationships when discrete data is the measurement.






42. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






43. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






44. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






45. Research that attempts to assess product improvements prior to enacting product modifications.






46. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






47. Gives the respondent a strong cue or expectation as to how to answer






48. An interviewing technique in which mall patrons are stopped and asked for feedback.






49. Qualitative - quantitative - root - derived






50. Lists response options on the questionnaire that can be answered quickly and easily