Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






2. A sampling process where each sample units has a known chance of being selected.






3. Type vs. content






4. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






5. Estimating the level of customer demand and the reasons for that demand for a given product or service.






6. Studies that manipulate independent variables relative to dependent variables in a natural setting.






7. One that places undue emphasis on some aspect of the topic






8. Categorical data like gender - age groups - marital status - etc.






9. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






10. Allow you to split out groups of respondents to look for differences among those groups






11. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






12. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






13. An interrogative (question) statement that helps to guide the research process.






14. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






15. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






16. Buried in its wording elements that make reference to universal beliefs or rules of behavior






17. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






18. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






19. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






20. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






21. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






22. Research that attempts to assess new products prior to enacting the introduction.






23. Lists response options on the questionnaire that can be answered quickly and easily






24. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






25. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






26. Research that attempts to assess product improvements prior to enacting product modifications.






27. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






28. If there are more than two options for the response






29. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






30. An informed opinion; a possible solution; useful in guiding research investigations.






31. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






32. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






33. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






34. The degree to which a scale measures what it is supposed to measure.






35. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






36. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






37. A condition whereby units of observation may exist in one and only one grouping.






38. A method for testing hypotheses of relationships when discrete data is the measurement.






39. Transactions






40. Has only two response options such as "yes" or "no"






41. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






42. Facts recorded in non-numeric fashion






43. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






44. Seeks no additional information from the respondent






45. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






46. A condition whereby all possible groupings of units or data have been included for consideration.






47. Behavioral core - causal data






48. Scales that offer on two alternatives; true-false; yes-no.






49. A type of study that witnesses behaviors and subject are aware that they are being watched.






50. Facts recorded in numeric fashion