Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






2. Lists response options on the questionnaire that can be answered quickly and easily






3. The percentage of the market having heard of a message - product - or brand.






4. Includes follow-up question(s) instructing the interviewer to ask for additional information






5. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






6. Demographics - attitudes - preferences






7. Research that attempts to assess product improvements prior to enacting product modifications.






8. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






9. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






10. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






11. Managing customer relationships by integrating customer information throughout the business.






12. Emphasizes the use of structured interviewing and gathering of empirical data.






13. An informed opinion; a possible solution; useful in guiding research investigations.






14. Who - What - Where - Where - Why - and How questions.






15. A condition whereby all possible groupings of units or data have been included for consideration.






16. The average of observed data.






17. A sampling process where each sample units has a known chance of being selected.






18. Facts recorded in non-numeric fashion






19. Research that attempts to assess new products prior to enacting the introduction.






20. Gives the respondent a strong cue or expectation as to how to answer






21. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






22. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






23. A measurement process whereby possible answers are predetermined.






24. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






25. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






26. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






27. The most frequently encountered observation.






28. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






29. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






30. Selecting subject based upon specific ratios of characteristics among sample members.






31. The extent to which the measurements taken with a particular instrument are repeatable.






32. Scales that offer several alternative levels of agreement for respondents.






33. Purchases - promotional responses - online/web activities






34. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






35. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






36. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






37. Categorical data like gender - age groups - marital status - etc.






38. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






39. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






40. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






41. Type vs. content






42. An interrogative (question) statement that helps to guide the research process.






43. Individual difference variables - geo-demographics






44. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






45. Historical research that has been previously collected by someone other than the research and for another purpose.






46. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






47. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






48. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






49. The degree to which a scale measures what it is supposed to measure.






50. Nonprobability sampling resulting when sampling units do not have an known chance of being included.