Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Purchases - promotional responses - online/web activities






2. Has only two response options such as "yes" or "no"






3. Lists response options on the questionnaire that can be answered quickly and easily






4. If there are more than two options for the response






5. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






6. An interviewing technique in which mall patrons are stopped and asked for feedback.






7. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






8. Type vs. content






9. A condition whereby all possible groupings of units or data have been included for consideration.






10. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






11. Gives the respondent a strong cue or expectation as to how to answer






12. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






13. A summary of how many times each possible raw response was selected by a set of respondents.






14. Estimating the level of customer demand and the reasons for that demand for a given product or service.






15. An informed opinion; a possible solution; useful in guiding research investigations.






16. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






17. Seeks no additional information from the respondent






18. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






19. The percentage of the market having heard of a message - product - or brand.






20. The systematic process of witnessing and recording behaviors without questioning a subject.






21. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






22. General condition indicators of broader problems/opportunities that influence management's thinking






23. Used to keep respondents on task and alert






24. A study that includes every member of a population of interest; nearly impossible to achieve.






25. The degree to which a scale measures what it is supposed to measure.






26. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






27. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






28. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






29. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






30. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






31. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






32. Facts recorded in non-numeric fashion






33. The most frequently encountered observation.






34. Allow you to split out groups of respondents to look for differences among those groups






35. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






36. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






37. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






38. Qualitative - quantitative - root - derived






39. Research that attempts to assess new products prior to enacting the introduction.






40. The average of observed data.






41. The respondents are instructed to respond in their own words and the response depends on a topic






42. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






43. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






44. An interrogative (question) statement that helps to guide the research process.






45. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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46. Measuring the degree to which an organization conforms to the quality level expected by customers.






47. The statistic test for testing a hypothesis with ANOVA.






48. Facts recorded in numeric fashion






49. Demographics - attitudes - preferences






50. Historical research that has been previously collected by someone other than the research and for another purpose.