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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One to which the answer affects what will be asked next
Overstated Questions
Transitions
Skip Question
One Way Frequency Distribution
2. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Purposive Sampling
Customer Satisfaction Studies
Structured Measurement
Role-Playing
4. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Stratified Sampling
Four Do Not's of Question Wording
Dual Choice or Dichotomous Categorical Question
Transitions
5. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Structured Measurement
Nonsampling Error
Z Test
Double-Barreled Questions
6. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Median
Reversals of Endpoints
Four Do Not's of Question Wording
Probed Open Ended Format
7. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Quantitative Research
Normal Distribution
Root
Z Test
8. Seeks no additional information from the respondent
Unprobed Open Ended Format
Z Test
Purposive Sampling
Convenience Sampling
9. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Referral Sampling
Cluster Sampling
Field Studies
Warm-up Questions
10. Emphasizes the use of structured interviewing and gathering of empirical data.
Probed Open Ended Format
Quantitative Research
Non-probability sample
Prompters
11. That data observation that splits a distribution of data at its midpoint.
Purposive Sampling
Positioning
Median
Scale Reliability
12. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Hypothesis
Continuous Data
Cluster Sampling
Normal Distribution
13. Behavioral core - causal data
Convenience Sampling
Reversals of Endpoints
Data content
Skip Question
14. Research that attempts to assess new products prior to enacting the introduction.
Quota Sampling
Concept Test
Laboratory Studies
Obtrusive Observation
15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Relationship Marketing
Primary Research
Qualitative Research
16. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Survey Research
Problem Definition
Customer Satisfaction Studies
Reversals of Endpoints
17. Research that attempts to assess product improvements prior to enacting product modifications.
Data Analysis
Product Test
Normal Distribution
Z Test
18. Facts recorded in numeric fashion
Problem Definition
Quantitative
Positioning
Derived
19. A method for testing hypotheses of relationships when discrete data is the measurement.
Chi Squared
Customer Relationship Management [CRM]
Test Marketing
Systematic Sampling
20. A measurement process whereby possible answers are predetermined.
Prompters
Structured Measurement
Concept Testing
Median
21. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Product Test
Mutually Exclusive
Referral Sampling
Random Sampling
22. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Quota Sample
Two-way Frequency Distribution
Mean
Probability Sample
23. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Quota Sampling
Loaded Question
Quantitative
Exploratory Research
24. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Stratified random sample
Stratified Sampling
Purposive Sampling
t-Test
25. The percentage of the market having heard of a message - product - or brand.
Mean
Data basics
Awareness
Test Marketing
26. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Relationship Marketing
Quota Sampling
ANOVA
Demand analysis
27. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Four Do's of Question Wording
Third-Person Technique
Editing
Laboratory Studies
28. A condition whereby units of observation may exist in one and only one grouping.
Two-way Frequency Distribution
Structured Measurement
Positioning
Mutually Exclusive
29. A type of study that witnesses behaviors and subject are aware that they are being watched.
Simple random sample
Obtrusive Observation
Demand analysis
Concept Test
30. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Quantitative Research
Unprobed Open Ended Format
Scale Validity
Concept Testing
31. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Quantitative Research
Test Marketing
Exploratory Research
Quota Sampling
32. Lists response options on the questionnaire that can be answered quickly and easily
Behavioral core
Experimentation
Customer Satisfaction Studies
Categorical or Close-ended Question
33. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Warm-up Questions
Dichotomous Scales
Two-way Frequency Distribution
Z Test
34. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Exhaustive
Causal Research
Purposive Sampling
Role-Playing
35. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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36. Selecting subject based upon specific ratios of characteristics among sample members.
Behavioral data
Scale Reliability
Quota Sample
Quantitative Research
37. Who - What - Where - Where - Why - and How questions.
Universal Questions
Structured Measurement
Skip Question
Two-way Frequency Distribution
38. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Editing
Unstructured Measurement
Nonsampling Error
Scaled Response Question
39. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Double-Barreled Questions
Problem Definition
Service Quality Research
40. Individual difference variables - geo-demographics
Demographic data
Transitions
Convenience Sampling
Symptoms
41. Really two different questions posed in one question
Relationship Marketing
Universal Questions
Double-Barreled Questions
Primary Research
42. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Derived
Loaded Question
Mode
Product Test
43. Qualitative - quantitative - root - derived
Universal Questions
Symptoms
Data types
Quota Sample
44. A measurement process that seeks an open-end response from study subject.
Discrete Data
Sample Error
Unstructured Measurement
Exploratory Research
45. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Product Testing
Semantic Differential
Sample Error
Z Test
46. Managing customer relationships by integrating customer information throughout the business.
Customer Relationship Management [CRM]
Scaled Response Question
Observation
Four Do Not's of Question Wording
47. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Systematic Sampling
Classification Questions
Scale Reliability
Unstructured Measurement
48. The extent to which the measurements taken with a particular instrument are repeatable.
Scale Reliability
Non-probability sample
Descriptive Research
Two-way Frequency Distribution
49. Research that allows the statement of cause and effect relationships among data or events.
Nonsampling Error
Causal Research
Two-way Frequency Distribution
Unprobed Open Ended Format
50. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Sample Error
Four Do's of Question Wording
Nonsampling Error
Demand analysis
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