Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research that attempts to assess new products prior to enacting the introduction.






2. A measurement process whereby possible answers are predetermined.






3. A controlled field study conducted for gaining information on the performance of marketing mix factors.






4. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






6. Facts recorded in numeric fashion






7. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






8. Type vs. content






9. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






10. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






11. If there are more than two options for the response






12. Studies that manipulate independent variables relative to dependent variables in a natural setting.






13. Transactions






14. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






15. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






16. An interrogative (question) statement that helps to guide the research process.






17. A condition whereby units of observation may exist in one and only one grouping.






18. Allow you to split out groups of respondents to look for differences among those groups






19. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






20. One that places undue emphasis on some aspect of the topic






21. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






22. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






23. Research that attempts to assess product improvements prior to enacting product modifications.






24. Buried in its wording elements that make reference to universal beliefs or rules of behavior






25. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






26. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






27. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






28. Behavioral core - causal data






29. Gives the respondent a strong cue or expectation as to how to answer






30. Scales that offer on two alternatives; true-false; yes-no.






31. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






32. The systematic process of witnessing and recording behaviors without questioning a subject.






33. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






34. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






35. Used to keep respondents on task and alert






36. General condition indicators of broader problems/opportunities that influence management's thinking






37. Summary facts - typically representing aggregates of root data






38. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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39. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






40. An interviewing technique in which mall patrons are stopped and asked for feedback.






41. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






42. Really two different questions posed in one question






43. That data observation that splits a distribution of data at its midpoint.






44. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






45. Estimating the level of customer demand and the reasons for that demand for a given product or service.






46. A sampling process where each sample units has a known chance of being selected.






47. The degree to which a scale measures what it is supposed to measure.






48. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






49. Scales that offer several alternative levels of agreement for respondents.






50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.