Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An informed opinion; a possible solution; useful in guiding research investigations.






2. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






3. Measuring the degree to which an organization conforms to the quality level expected by customers.






4. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






5. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






6. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






7. Research that attempts to assess new products prior to enacting the introduction.






8. The most frequently encountered observation.






9. Research that allows the statement of cause and effect relationships among data or events.






10. Buried in its wording elements that make reference to universal beliefs or rules of behavior






11. Lists response options on the questionnaire that can be answered quickly and easily






12. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






13. Seeks no additional information from the respondent






14. The average of observed data.






15. A method for testing hypotheses of relationships when discrete data is the measurement.






16. A condition whereby all possible groupings of units or data have been included for consideration.






17. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






18. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






19. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






20. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






21. Qualitative - quantitative - root - derived






22. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






23. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






24. Emphasizes the use of structured interviewing and gathering of empirical data.






25. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






26. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






27. Purchases - promotional responses - online/web activities






28. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






29. One that places undue emphasis on some aspect of the topic






30. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






31. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






32. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






33. Facts recorded in numeric fashion






34. Scales that offer on two alternatives; true-false; yes-no.






35. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






36. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






37. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






38. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






39. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






40. Allow you to split out groups of respondents to look for differences among those groups






41. Gives the respondent a strong cue or expectation as to how to answer






42. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






43. A condition whereby units of observation may exist in one and only one grouping.






44. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






45. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






46. Managing customer relationships by integrating customer information throughout the business.






47. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






48. An interrogative (question) statement that helps to guide the research process.






49. A type of study that witnesses behaviors and subject are aware that they are being watched.






50. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.