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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If there are more than two options for the response
Multiple Response Categorical Question
Normal Distribution
Screening Questions
Relationship Marketing
2. Facts recorded in numeric fashion
Observation
Convenience Sampling
Quantitative
Survey Research
3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Customer Satisfaction Studies
Overstated Questions
Customer Relationship Management [CRM]
Scale Reliability
4. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Simple Random Sampling
Probability Sample
Categorical or Close-ended Question
Concept Testing
5. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Exploratory Research
Loaded Question
Categorical or Close-ended Question
Judgement/expert sample
6. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Hypothesis
Demand analysis
Reversals of Endpoints
Behavioral data
7. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Multiple Response Categorical Question
Product Testing
Qualitative Research
Survey Research
8. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Overstated Questions
Warm-up Questions
Referral Sampling
Continuous Data
9. Qualitative - quantitative - root - derived
Role-Playing
Derived
Data types
Leading Question
10. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Probability Sample
Discrete Data
Unprobed Open Ended Format
Causal data
11. The percentage of the market having heard of a message - product - or brand.
Discrete Data
Third-Person Technique
Awareness
Stratified random sample
12. The statistic test for testing a hypothesis with ANOVA.
Screening Questions
Situation Analysis
F Statistic
Unstructured Measurement
13. Scales that offer several alternative levels of agreement for respondents.
Open Ended Question
Qualitative
Likert-Type Scales
Product Testing
14. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Quota Sample
Skip Question
Role-Playing
Purposive Sampling
15. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Z Test
Problem Definition
Mode
Situation Analysis
16. The systematic process of witnessing and recording behaviors without questioning a subject.
Classification Questions
Observation
Symptoms
Research Problem
17. Lists response options on the questionnaire that can be answered quickly and easily
Categorical or Close-ended Question
Convenience Sampling
Normal Distribution
Concept Testing
18. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Unobtrusive Observation
Probed Open Ended Format
Data types
Customer Relationship Management [CRM]
19. An interviewing technique in which mall patrons are stopped and asked for feedback.
Normal Distribution
Concept Testing
Qualitative
Mall Intercept Survey
20. Used to keep respondents on task and alert
Likert-Type Scales
Dual Choice or Dichotomous Categorical Question
Prompters
Editing
21. That data observation that splits a distribution of data at its midpoint.
Stratified Sampling
Quantitative Research
Convenience Sampling
Median
22. Research that attempts to assess product improvements prior to enacting product modifications.
Causal Research
Product Test
Role-Playing
Unobtrusive Observation
23. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Sampling
Warm-up Questions
Systematic Sampling
Qualitative
24. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Field Studies
Role-Playing
Quantitative Research
Positioning
25. Emphasizes the use of structured interviewing and gathering of empirical data.
Simple Random Sampling
Convenience Sampling
Quantitative Research
Causal Research
26. A study that includes every member of a population of interest; nearly impossible to achieve.
Four Do Not's of Question Wording
Transitions
Dual Choice or Dichotomous Categorical Question
Census
27. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Multiple Response Categorical Question
Nonsampling Error
Stratified Sampling
Unstructured Measurement
28. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Quota Sample
Structured Measurement
Editing
Scaled Response Question
29. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Exploratory Research
Random Sampling
Problem Definition
Test Marketing
30. Transactions
Behavioral core
Chi Squared
Systematic Sampling
Non-probability sample
31. Historical research that has been previously collected by someone other than the research and for another purpose.
Referral Sampling
Secondary Research
Normal Distribution
Test Marketing
32. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
Reversals of Endpoints
Normal Distribution
Editing
33. The degree to which a scale measures what it is supposed to measure.
Data types
Customer Satisfaction Studies
Scale Validity
Positioning
34. An interrogative (question) statement that helps to guide the research process.
Judgement/expert sample
Research Problem
Relationship Marketing
Double-Barreled Questions
35. A measurement process whereby possible answers are predetermined.
Structured Measurement
Editing
Causal data
Symptoms
36. A measurement process that seeks an open-end response from study subject.
Systematic Sampling
Secondary Research
Unstructured Measurement
Symptoms
37. Summary facts - typically representing aggregates of root data
Dichotomous Scales
Convenience Sampling
Derived
Screening Questions
38. The most frequently encountered observation.
Semantic Differential
Mode
Random Sampling
Product Testing
39. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
ANOVA
Causal data
t-Test
Data Analysis
40. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Descriptive Research
Question Flow
Judgement/expert sample
Likert-Type Scales
41. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Categorical or Close-ended Question
Concept Test
Simple random sample
Data types
42. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Secondary Research
Z Test
Question Flow
Loaded Question
43. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Behavioral data
Likert-Type Scales
Laboratory Studies
Mall Intercept Survey
44. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Coding Questions
Primary Research
Relationship Marketing
Systematic Sampling
45. Managing customer relationships by integrating customer information throughout the business.
Service Quality Research
Dichotomous Scales
Customer Relationship Management [CRM]
Semantic Differential
46. Facts recorded in non-numeric fashion
Obtrusive Observation
Dual Choice or Dichotomous Categorical Question
Double-Barreled Questions
Qualitative
47. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Systematic Sampling
Transitions
Behavioral data
Root
48. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Coding Questions
Sample Error
Quota Sample
Research Problem
49. Has only two response options such as "yes" or "no"
Third-Person Technique
Scale Reliability
Dual Choice or Dichotomous Categorical Question
Unstructured Measurement
50. The respondents are instructed to respond in their own words and the response depends on a topic
Transitions
Open Ended Question
Stratified Sampling
Discrete Data