Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






2. Measuring the degree to which an organization conforms to the quality level expected by customers.






3. Facts recorded in numeric fashion






4. A measurement process that seeks an open-end response from study subject.






5. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






6. Selecting subject based upon specific ratios of characteristics among sample members.






7. Estimating the level of customer demand and the reasons for that demand for a given product or service.






8. Research that allows the statement of cause and effect relationships among data or events.






9. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






10. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






11. An interviewing technique in which mall patrons are stopped and asked for feedback.






12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






13. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






14. A type of study that witnesses behaviors and subject are aware that they are being watched.






15. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






16. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






17. Buried in its wording elements that make reference to universal beliefs or rules of behavior






18. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






19. Transactions






20. Qualitative - quantitative - root - derived






21. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






22. A sampling process where each sample units has a known chance of being selected.






23. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






24. Individual difference variables - geo-demographics






25. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






26. An informed opinion; a possible solution; useful in guiding research investigations.






27. One to which the answer affects what will be asked next






28. Purchases - promotional responses - online/web activities






29. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






30. Behavioral core - causal data






31. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






32. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






34. Lists response options on the questionnaire that can be answered quickly and easily






35. The degree to which a scale measures what it is supposed to measure.






36. Managing customer relationships by integrating customer information throughout the business.






37. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






38. The average of observed data.






39. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






40. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






41. Studies that manipulate independent variables relative to dependent variables in a natural setting.






42. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






43. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






44. Type vs. content






45. Seeks no additional information from the respondent






46. Categorical data like gender - age groups - marital status - etc.






47. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






48. Facts recorded in non-numeric fashion






49. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






50. Includes follow-up question(s) instructing the interviewer to ask for additional information