Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A sampling process where each sample units has a known chance of being selected.






2. One that places undue emphasis on some aspect of the topic






3. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






4. A study that includes every member of a population of interest; nearly impossible to achieve.






5. A condition whereby all possible groupings of units or data have been included for consideration.






6. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






7. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






8. The percentage of the market having heard of a message - product - or brand.






9. Research that attempts to assess product improvements prior to enacting product modifications.






10. Lists response options on the questionnaire that can be answered quickly and easily






11. Really two different questions posed in one question






12. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






13. A type of study that witnesses behaviors and subject are aware that they are being watched.






14. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






15. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






16. General condition indicators of broader problems/opportunities that influence management's thinking






17. Facts recorded in numeric fashion






18. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






19. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






20. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






21. A controlled field study conducted for gaining information on the performance of marketing mix factors.






22. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






23. A measurement process whereby possible answers are predetermined.






24. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






25. Research that attempts to assess new products prior to enacting the introduction.






26. A method for testing hypotheses of relationships when discrete data is the measurement.






27. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






28. Allow you to split out groups of respondents to look for differences among those groups






29. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






30. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






31. An informed opinion; a possible solution; useful in guiding research investigations.






32. If there are more than two options for the response






33. Has only two response options such as "yes" or "no"






34. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






35. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






36. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






37. Summary facts - typically representing aggregates of root data






38. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






39. Selecting subject based upon specific ratios of characteristics among sample members.






40. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






41. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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42. Demographics - attitudes - preferences






43. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






44. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






45. Individual difference variables - geo-demographics






46. Transactions






47. Scales that offer on two alternatives; true-false; yes-no.






48. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






49. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






50. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.