Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Type vs. content






2. Behavioral core - causal data






3. Managing customer relationships by integrating customer information throughout the business.






4. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






5. An informed opinion; a possible solution; useful in guiding research investigations.






6. Qualitative - quantitative - root - derived






7. Transactions






8. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






9. The systematic process of witnessing and recording behaviors without questioning a subject.






10. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






11. Facts recorded in numeric fashion






12. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






13. General condition indicators of broader problems/opportunities that influence management's thinking






14. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






15. Historical research that has been previously collected by someone other than the research and for another purpose.






16. The respondents are instructed to respond in their own words and the response depends on a topic






17. The extent to which the measurements taken with a particular instrument are repeatable.






18. Really two different questions posed in one question






19. Purchases - promotional responses - online/web activities






20. A measurement process that seeks an open-end response from study subject.






21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






22. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






23. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






24. Allow you to split out groups of respondents to look for differences among those groups






25. An interviewing technique in which mall patrons are stopped and asked for feedback.






26. Includes follow-up question(s) instructing the interviewer to ask for additional information






27. A method for testing hypotheses of relationships when discrete data is the measurement.






28. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


29. Facts recorded in non-numeric fashion






30. That data observation that splits a distribution of data at its midpoint.






31. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






32. Demographics - attitudes - preferences






33. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






34. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






35. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






36. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






37. Who - What - Where - Where - Why - and How questions.






38. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






39. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






40. The degree to which a scale measures what it is supposed to measure.






41. The most frequently encountered observation.






42. Measuring the degree to which an organization conforms to the quality level expected by customers.






43. Has only two response options such as "yes" or "no"






44. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






45. A sampling process where each sample units has a known chance of being selected.






46. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






47. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






48. A controlled field study conducted for gaining information on the performance of marketing mix factors.






49. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






50. Lists response options on the questionnaire that can be answered quickly and easily