Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






2. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






3. The respondents are instructed to respond in their own words and the response depends on a topic






4. An interviewing technique in which mall patrons are stopped and asked for feedback.






5. A condition whereby all possible groupings of units or data have been included for consideration.






6. Summary facts - typically representing aggregates of root data






7. The most frequently encountered observation.






8. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






9. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






10. A measurement process whereby possible answers are predetermined.






11. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






12. Research that attempts to assess new products prior to enacting the introduction.






13. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






14. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






15. The statistic test for testing a hypothesis with ANOVA.






16. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






17. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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18. Transactions






19. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






20. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






21. The desired perception that a company wants to be associated with its target market relative to competing brands.






22. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






23. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






24. Individual difference variables - geo-demographics






25. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






26. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






27. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






28. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






29. The systematic process of witnessing and recording behaviors without questioning a subject.






30. Measuring the degree to which an organization conforms to the quality level expected by customers.






31. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






32. A type of study that witnesses behaviors and subject are aware that they are being watched.






33. Facts recorded in numeric fashion






34. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






35. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






36. Research that attempts to assess product improvements prior to enacting product modifications.






37. The percentage of the market having heard of a message - product - or brand.






38. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






39. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






40. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






41. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






42. A measurement process that seeks an open-end response from study subject.






43. Scales that offer several alternative levels of agreement for respondents.






44. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






45. Really two different questions posed in one question






46. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






47. Demographics - attitudes - preferences






48. Gives the respondent a strong cue or expectation as to how to answer






49. Behavioral core - causal data






50. A method for testing hypotheses of relationships when discrete data is the measurement.






Can you answer 50 questions in 15 minutes?



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