Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The degree to which a scale measures what it is supposed to measure.






2. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






3. Managing customer relationships by integrating customer information throughout the business.






4. Lists response options on the questionnaire that can be answered quickly and easily






5. Gives the respondent a strong cue or expectation as to how to answer






6. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






7. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






8. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






9. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






10. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






11. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






12. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






13. Research that attempts to assess new products prior to enacting the introduction.






14. Transactions






15. A summary of how many times each possible raw response was selected by a set of respondents.






16. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


17. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






18. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






19. Type vs. content






20. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






21. Historical research that has been previously collected by someone other than the research and for another purpose.






22. Scales that offer several alternative levels of agreement for respondents.






23. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






24. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






25. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






26. A condition whereby all possible groupings of units or data have been included for consideration.






27. Behavioral core - causal data






28. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






29. The extent to which the measurements taken with a particular instrument are repeatable.






30. One that places undue emphasis on some aspect of the topic






31. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






32. A measurement process whereby possible answers are predetermined.






33. Research that allows the statement of cause and effect relationships among data or events.






34. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






35. Who - What - Where - Where - Why - and How questions.






36. The respondents are instructed to respond in their own words and the response depends on a topic






37. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






38. Emphasizes the use of structured interviewing and gathering of empirical data.






39. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






40. A measurement process that seeks an open-end response from study subject.






41. Purchases - promotional responses - online/web activities






42. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






43. The most frequently encountered observation.






44. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






46. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






47. Summary facts - typically representing aggregates of root data






48. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






49. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






50. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select