Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts recorded in numeric fashion






2. An informed opinion; a possible solution; useful in guiding research investigations.






3. If there are more than two options for the response






4. Buried in its wording elements that make reference to universal beliefs or rules of behavior






5. Emphasizes the use of structured interviewing and gathering of empirical data.






6. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


7. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






8. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






9. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






10. A controlled field study conducted for gaining information on the performance of marketing mix factors.






11. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






12. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






13. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






14. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






15. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


16. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






17. Scales that offer on two alternatives; true-false; yes-no.






18. Allow you to split out groups of respondents to look for differences among those groups






19. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






20. The desired perception that a company wants to be associated with its target market relative to competing brands.






21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






22. Managing customer relationships by integrating customer information throughout the business.






23. A condition whereby all possible groupings of units or data have been included for consideration.






24. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






25. A summary of how many times each possible raw response was selected by a set of respondents.






26. Selecting subject based upon specific ratios of characteristics among sample members.






27. Who - What - Where - Where - Why - and How questions.






28. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






29. Research that attempts to assess product improvements prior to enacting product modifications.






30. A sampling process where each sample units has a known chance of being selected.






31. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






32. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






33. One that places undue emphasis on some aspect of the topic






34. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






35. One to which the answer affects what will be asked next






36. The most frequently encountered observation.






37. Qualitative - quantitative - root - derived






38. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






39. A type of study that witnesses behaviors and subject are aware that they are being watched.






40. The percentage of the market having heard of a message - product - or brand.






41. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






42. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






43. The degree to which a scale measures what it is supposed to measure.






44. Includes follow-up question(s) instructing the interviewer to ask for additional information






45. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






46. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






47. Has only two response options such as "yes" or "no"






48. A method for testing hypotheses of relationships when discrete data is the measurement.






49. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






50. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.