Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






2. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






3. A study that includes every member of a population of interest; nearly impossible to achieve.






4. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






5. Scales that offer several alternative levels of agreement for respondents.






6. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






7. The degree to which a scale measures what it is supposed to measure.






8. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






9. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






10. An informed opinion; a possible solution; useful in guiding research investigations.






11. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






12. A condition whereby units of observation may exist in one and only one grouping.






13. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






14. The most frequently encountered observation.






15. Facts recorded in non-numeric fashion






16. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






17. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






18. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






19. If there are more than two options for the response






20. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






21. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






22. Selecting subject based upon specific ratios of characteristics among sample members.






23. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






24. Studies that manipulate independent variables relative to dependent variables in a natural setting.






25. The desired perception that a company wants to be associated with its target market relative to competing brands.






26. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






27. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






28. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






29. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






30. A controlled field study conducted for gaining information on the performance of marketing mix factors.






31. Research that attempts to assess new products prior to enacting the introduction.






32. The systematic process of witnessing and recording behaviors without questioning a subject.






33. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






34. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






35. Allow you to split out groups of respondents to look for differences among those groups






36. Includes follow-up question(s) instructing the interviewer to ask for additional information






37. Really two different questions posed in one question






38. Categorical data like gender - age groups - marital status - etc.






39. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






40. Research that allows the statement of cause and effect relationships among data or events.






41. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






42. Gives the respondent a strong cue or expectation as to how to answer






43. Used to keep respondents on task and alert






44. A sampling process where each sample units has a known chance of being selected.






45. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






46. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






47. The respondents are instructed to respond in their own words and the response depends on a topic






48. The statistic test for testing a hypothesis with ANOVA.






49. An interrogative (question) statement that helps to guide the research process.






50. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak