Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Managing customer relationships by integrating customer information throughout the business.






2. Research that attempts to assess product improvements prior to enacting product modifications.






3. Research that allows the statement of cause and effect relationships among data or events.






4. Gives the respondent a strong cue or expectation as to how to answer






5. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






6. Estimating the level of customer demand and the reasons for that demand for a given product or service.






7. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






8. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






9. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






10. A study that includes every member of a population of interest; nearly impossible to achieve.






11. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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12. Summary facts - typically representing aggregates of root data






13. A condition whereby units of observation may exist in one and only one grouping.






14. The most frequently encountered observation.






15. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






16. The extent to which the measurements taken with a particular instrument are repeatable.






17. That data observation that splits a distribution of data at its midpoint.






18. A method for testing hypotheses of relationships when discrete data is the measurement.






19. Emphasizes the use of structured interviewing and gathering of empirical data.






20. One that places undue emphasis on some aspect of the topic






21. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






22. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






23. The average of observed data.






24. An interrogative (question) statement that helps to guide the research process.






25. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






26. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






27. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






28. Research that attempts to assess new products prior to enacting the introduction.






29. Who - What - Where - Where - Why - and How questions.






30. Categorical data like gender - age groups - marital status - etc.






31. Lists response options on the questionnaire that can be answered quickly and easily






32. An informed opinion; a possible solution; useful in guiding research investigations.






33. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






34. Facts recorded in non-numeric fashion






35. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






36. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






37. Allow you to split out groups of respondents to look for differences among those groups






38. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






39. Demographics - attitudes - preferences






40. The respondents are instructed to respond in their own words and the response depends on a topic






41. Transactions






42. Seeks no additional information from the respondent






43. Measuring the degree to which an organization conforms to the quality level expected by customers.






44. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






45. General condition indicators of broader problems/opportunities that influence management's thinking






46. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






47. Historical research that has been previously collected by someone other than the research and for another purpose.






48. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






49. A sampling process where each sample units has a known chance of being selected.






50. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.