Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If there are more than two options for the response






2. A method for testing hypotheses of relationships when discrete data is the measurement.






3. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






4. Demographics - attitudes - preferences






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






6. Used to keep respondents on task and alert






7. Gives the respondent a strong cue or expectation as to how to answer






8. One that places undue emphasis on some aspect of the topic






9. General condition indicators of broader problems/opportunities that influence management's thinking






10. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






11. A measurement process whereby possible answers are predetermined.






12. Research that allows the statement of cause and effect relationships among data or events.






13. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






14. Categorical data like gender - age groups - marital status - etc.






15. An interviewing technique in which mall patrons are stopped and asked for feedback.






16. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






17. Purchases - promotional responses - online/web activities






18. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


19. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






20. Facts recorded in non-numeric fashion






21. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






22. Has only two response options such as "yes" or "no"






23. Who - What - Where - Where - Why - and How questions.






24. Seeks no additional information from the respondent






25. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






26. Allow you to split out groups of respondents to look for differences among those groups






27. A type of study that witnesses behaviors and subject are aware that they are being watched.






28. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






29. An interrogative (question) statement that helps to guide the research process.






30. A condition whereby all possible groupings of units or data have been included for consideration.






31. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






32. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






34. One to which the answer affects what will be asked next






35. Scales that offer several alternative levels of agreement for respondents.






36. Transactions






37. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






38. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






39. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






40. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






41. A study that includes every member of a population of interest; nearly impossible to achieve.






42. Research that attempts to assess product improvements prior to enacting product modifications.






43. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






44. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






45. The percentage of the market having heard of a message - product - or brand.






46. Facts recorded in numeric fashion






47. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






48. Summary facts - typically representing aggregates of root data






49. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






50. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study