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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Role-Playing
Experimentation
Data basics
Scale Reliability
2. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Coding Questions
Hypothesis
Data content
Convenience Sampling
3. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
Scale Validity
Convenience Sampling
Root
4. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Cluster Sampling
Demand analysis
Screening Questions
Concept Test
5. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Derived
Normal Distribution
Concept Testing
Scale Reliability
6. A summary of how many times each possible raw response was selected by a set of respondents.
One Way Frequency Distribution
Probed Open Ended Format
Research Problem
Semantic Differential
7. Used to keep respondents on task and alert
Leading Question
Probed Open Ended Format
Derived
Prompters
8. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Dual Choice or Dichotomous Categorical Question
ANOVA
Probability Sample
Causal data
9. Scales that offer on two alternatives; true-false; yes-no.
Probability Sample
ANOVA
Dichotomous Scales
Research Problem
10. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Secondary Research
Concept Testing
Editing
Z Test
11. Has only two response options such as "yes" or "no"
Probability Sample
Laboratory Studies
Scale Validity
Dual Choice or Dichotomous Categorical Question
12. Selecting subject based upon specific ratios of characteristics among sample members.
Stratified Sampling
Four Do's of Question Wording
Quota Sample
Random Sampling
13. Behavioral core - causal data
Situation Analysis
Screening Questions
Data content
Causal Research
14. Seeks no additional information from the respondent
Referral Sampling
Judgement/expert sample
Census
Unprobed Open Ended Format
15. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Problem Definition
Concept Test
Causal data
Service Quality Research
16. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Unobtrusive Observation
Test Marketing
Obtrusive Observation
Semantic Differential
17. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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18. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Observation
Z Test
Sampling
Data types
19. Research that attempts to assess new products prior to enacting the introduction.
Concept Test
Coding Questions
Chi Squared
Four Do Not's of Question Wording
20. Allow you to split out groups of respondents to look for differences among those groups
Mall Intercept Survey
Simple random sample
Classification Questions
Stratified Sampling
21. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Secondary Research
Positioning
Causal Research
Simple random sample
22. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Overstated Questions
Open Ended Question
Unobtrusive Observation
Nonsampling Error
23. A condition whereby all possible groupings of units or data have been included for consideration.
Unprobed Open Ended Format
Exhaustive
Random Sampling
Z Test
24. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Screening Questions
Third-Person Technique
Data content
Concept Testing
25. Purchases - promotional responses - online/web activities
Z Test
Obtrusive Observation
Multiple Response Categorical Question
Behavioral data
26. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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27. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Product Testing
Simple Random Sampling
Referral Sampling
28. The extent to which the measurements taken with a particular instrument are repeatable.
Mutually Exclusive
Primary Research
Scale Reliability
Unprobed Open Ended Format
29. A measurement process that seeks an open-end response from study subject.
Hypothesis
Unstructured Measurement
Third-Person Technique
Behavioral core
30. If there are more than two options for the response
Median
Causal data
Multiple Response Categorical Question
Likert-Type Scales
31. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Product Testing
Field Studies
Exploratory Research
Behavioral data
32. An interviewing technique in which mall patrons are stopped and asked for feedback.
Double-Barreled Questions
ANOVA
Z Test
Mall Intercept Survey
33. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Structured Measurement
Loaded Question
Convenience Sampling
Random Sampling
34. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Mode
Census
Symptoms
Test Marketing
35. A type of study that witnesses behaviors and subject are aware that they are being watched.
Root
Obtrusive Observation
F Statistic
Behavioral data
36. The desired perception that a company wants to be associated with its target market relative to competing brands.
Positioning
Concept Test
Loaded Question
Structured Measurement
37. Research that attempts to assess product improvements prior to enacting product modifications.
Descriptive Research
Data types
Normal Distribution
Product Test
38. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Project Presentation
Simple Random Sampling
Product Testing
ANOVA
39. Emphasizes the use of structured interviewing and gathering of empirical data.
Screening Questions
Unobtrusive Observation
Z Test
Quantitative Research
40. That data observation that splits a distribution of data at its midpoint.
Median
Test Marketing
Multiple Response Categorical Question
Leading Question
41. Qualitative - quantitative - root - derived
Data types
Quantitative Research
Cluster Sampling
Quantitative
42. One that places undue emphasis on some aspect of the topic
Experimentation
Overstated Questions
Nonsampling Error
Research Problem
43. A sampling process where each sample units has a known chance of being selected.
Chi Squared
Third-Person Technique
Random Sampling
t-Test
44. Lists response options on the questionnaire that can be answered quickly and easily
Hypothesis
Sample Error
Categorical or Close-ended Question
Situation Analysis
45. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Customer Satisfaction Studies
Primary Research
Exploratory Research
Causal Research
46. The most frequently encountered observation.
Mode
Continuous Data
Discrete Data
Demographic data
47. The average of observed data.
Exploratory Research
Situation Analysis
F Statistic
Mean
48. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Stratified random sample
Systematic Sampling
Chi Squared
One Way Frequency Distribution
49. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Systematic Sampling
Convenience Sampling
Sampling
Dual Choice or Dichotomous Categorical Question
50. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Probed Open Ended Format
Purposive Sampling
Leading Question
Concept Test