Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Emphasizes the use of structured interviewing and gathering of empirical data.






2. The desired perception that a company wants to be associated with its target market relative to competing brands.






3. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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4. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






5. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






6. The statistic test for testing a hypothesis with ANOVA.






7. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






8. Estimating the level of customer demand and the reasons for that demand for a given product or service.






9. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






10. Research that allows the statement of cause and effect relationships among data or events.






11. General condition indicators of broader problems/opportunities that influence management's thinking






12. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






13. Managing customer relationships by integrating customer information throughout the business.






14. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






15. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






16. Type vs. content






17. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






18. Purchases - promotional responses - online/web activities






19. A summary of how many times each possible raw response was selected by a set of respondents.






20. An interviewing technique in which mall patrons are stopped and asked for feedback.






21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






22. Includes follow-up question(s) instructing the interviewer to ask for additional information






23. Allow you to split out groups of respondents to look for differences among those groups






24. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






25. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






26. Studies that manipulate independent variables relative to dependent variables in a natural setting.






27. A condition whereby all possible groupings of units or data have been included for consideration.






28. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






29. Transactions






30. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






31. Facts recorded in numeric fashion






32. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






33. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






34. The degree to which a scale measures what it is supposed to measure.






35. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






36. Used to keep respondents on task and alert






37. Categorical data like gender - age groups - marital status - etc.






38. That data observation that splits a distribution of data at its midpoint.






39. An informed opinion; a possible solution; useful in guiding research investigations.






40. The respondents are instructed to respond in their own words and the response depends on a topic






41. Individual difference variables - geo-demographics






42. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






43. Research that attempts to assess product improvements prior to enacting product modifications.






44. A measurement process whereby possible answers are predetermined.






45. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






46. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






47. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






48. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






49. Seeks no additional information from the respondent






50. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]