Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to keep respondents on task and alert






2. Facts recorded in numeric fashion






3. The degree to which a scale measures what it is supposed to measure.






4. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






5. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






6. The systematic process of witnessing and recording behaviors without questioning a subject.






7. If there are more than two options for the response






8. Transactions






9. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






10. Estimating the level of customer demand and the reasons for that demand for a given product or service.






11. A condition whereby units of observation may exist in one and only one grouping.






12. An informed opinion; a possible solution; useful in guiding research investigations.






13. Lists response options on the questionnaire that can be answered quickly and easily






14. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






15. The respondents are instructed to respond in their own words and the response depends on a topic






16. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






17. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






18. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






19. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






20. Historical research that has been previously collected by someone other than the research and for another purpose.






21. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






22. An interrogative (question) statement that helps to guide the research process.






23. Really two different questions posed in one question






24. Facts recorded in non-numeric fashion






25. Behavioral core - causal data






26. Studies that manipulate independent variables relative to dependent variables in a natural setting.






27. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






28. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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29. Measuring the degree to which an organization conforms to the quality level expected by customers.






30. Who - What - Where - Where - Why - and How questions.






31. Research that attempts to assess product improvements prior to enacting product modifications.






32. Type vs. content






33. Summary facts - typically representing aggregates of root data






34. The percentage of the market having heard of a message - product - or brand.






35. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






36. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






37. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






38. Emphasizes the use of structured interviewing and gathering of empirical data.






39. The statistic test for testing a hypothesis with ANOVA.






40. A measurement process that seeks an open-end response from study subject.






41. Individual difference variables - geo-demographics






42. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






43. An interviewing technique in which mall patrons are stopped and asked for feedback.






44. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






45. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






46. Allow you to split out groups of respondents to look for differences among those groups






47. A study that includes every member of a population of interest; nearly impossible to achieve.






48. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






49. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






50. One to which the answer affects what will be asked next