Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Includes follow-up question(s) instructing the interviewer to ask for additional information






2. Gives the respondent a strong cue or expectation as to how to answer






3. One that places undue emphasis on some aspect of the topic






4. Transactions






5. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






6. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






7. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






8. Research that attempts to assess product improvements prior to enacting product modifications.






9. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






10. Has only two response options such as "yes" or "no"






11. Qualitative - quantitative - root - derived






12. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






13. Facts recorded in non-numeric fashion






14. An interviewing technique in which mall patrons are stopped and asked for feedback.






15. Type vs. content






16. A study that includes every member of a population of interest; nearly impossible to achieve.






17. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






18. Research that attempts to assess new products prior to enacting the introduction.






19. The statistic test for testing a hypothesis with ANOVA.






20. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






21. Research that allows the statement of cause and effect relationships among data or events.






22. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






23. Buried in its wording elements that make reference to universal beliefs or rules of behavior






24. Purchases - promotional responses - online/web activities






25. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






26. Lists response options on the questionnaire that can be answered quickly and easily






27. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






28. Scales that offer several alternative levels of agreement for respondents.






29. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






30. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






31. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






32. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






33. Summary facts - typically representing aggregates of root data






34. Used to keep respondents on task and alert






35. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






36. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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38. A sampling process where each sample units has a known chance of being selected.






39. Facts recorded in numeric fashion






40. The respondents are instructed to respond in their own words and the response depends on a topic






41. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






42. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






43. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






44. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






45. The desired perception that a company wants to be associated with its target market relative to competing brands.






46. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






47. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






48. Categorical data like gender - age groups - marital status - etc.






49. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






50. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






Can you answer 50 questions in 15 minutes?



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