Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Estimating the level of customer demand and the reasons for that demand for a given product or service.






2. The desired perception that a company wants to be associated with its target market relative to competing brands.






3. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






4. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






5. Purchases - promotional responses - online/web activities






6. A type of study that witnesses behaviors and subject are aware that they are being watched.






7. Historical research that has been previously collected by someone other than the research and for another purpose.






8. An interviewing technique in which mall patrons are stopped and asked for feedback.






9. Has only two response options such as "yes" or "no"






10. Studies that manipulate independent variables relative to dependent variables in a natural setting.






11. Type vs. content






12. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






13. A controlled field study conducted for gaining information on the performance of marketing mix factors.






14. Really two different questions posed in one question






15. Demographics - attitudes - preferences






16. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






17. Research that allows the statement of cause and effect relationships among data or events.






18. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






19. Research that attempts to assess new products prior to enacting the introduction.






20. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






21. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






22. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






23. Emphasizes the use of structured interviewing and gathering of empirical data.






24. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






25. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






26. Selecting subject based upon specific ratios of characteristics among sample members.






27. The respondents are instructed to respond in their own words and the response depends on a topic






28. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






29. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






30. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






31. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






32. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






33. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






34. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






35. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






36. The statistic test for testing a hypothesis with ANOVA.






37. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






38. A measurement process whereby possible answers are predetermined.






39. Buried in its wording elements that make reference to universal beliefs or rules of behavior






40. Research that attempts to assess product improvements prior to enacting product modifications.






41. Managing customer relationships by integrating customer information throughout the business.






42. A method for testing hypotheses of relationships when discrete data is the measurement.






43. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






44. Facts recorded in numeric fashion






45. Used to keep respondents on task and alert






46. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






47. A sampling process where each sample units has a known chance of being selected.






48. Behavioral core - causal data






49. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






50. A condition whereby all possible groupings of units or data have been included for consideration.







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Can you answer 50 questions in 15 minutes?


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