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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Includes follow-up question(s) instructing the interviewer to ask for additional information
F Statistic
Qualitative Research
Probed Open Ended Format
t-Test
2. Gives the respondent a strong cue or expectation as to how to answer
Leading Question
Demand analysis
Random Sampling
Customer Satisfaction Studies
3. One that places undue emphasis on some aspect of the topic
Overstated Questions
Causal Research
Symptoms
Causal data
4. Transactions
Exhaustive
Primary Research
Behavioral core
Open Ended Question
5. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Quantitative Research
Sampling
Customer Satisfaction Studies
Convenience Sampling
6. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Coding Questions
Exhaustive
Open Ended Question
Random Sampling
7. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Likert-Type Scales
Judgement/expert sample
Problem Definition
Convenience Sampling
8. Research that attempts to assess product improvements prior to enacting product modifications.
Probability Sample
Scaled Response Question
Situation Analysis
Product Test
9. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Stratified Sampling
F Statistic
Service Quality Research
Loaded Question
10. Has only two response options such as "yes" or "no"
Skip Question
Dual Choice or Dichotomous Categorical Question
Root
Hypothesis
11. Qualitative - quantitative - root - derived
Data Analysis
Data types
Sample Error
Probed Open Ended Format
12. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Quota Sampling
Sample Error
Concept Test
t-Test
13. Facts recorded in non-numeric fashion
Simple random sample
Service Quality Research
Four Do's of Question Wording
Qualitative
14. An interviewing technique in which mall patrons are stopped and asked for feedback.
Stratified random sample
Exploratory Research
Test Marketing
Mall Intercept Survey
15. Type vs. content
Continuous Data
Data basics
Secondary Research
Systematic Sampling
16. A study that includes every member of a population of interest; nearly impossible to achieve.
Census
F Statistic
Stratified random sample
Leading Question
17. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Concept Testing
Product Testing
Nonsampling Error
Mode
18. Research that attempts to assess new products prior to enacting the introduction.
Test Marketing
Qualitative
Observation
Concept Test
19. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Two-way Frequency Distribution
Mode
Primary Research
20. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Prompters
Symptoms
Cluster Sampling
Open Ended Question
21. Research that allows the statement of cause and effect relationships among data or events.
Causal Research
Customer Relationship Management [CRM]
Chi Squared
Nonsampling Error
22. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Reversals of Endpoints
Mall Intercept Survey
Simple Random Sampling
ANOVA
23. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Demand analysis
F Statistic
Loaded Question
One Way Frequency Distribution
24. Purchases - promotional responses - online/web activities
Causal Research
Behavioral data
Mean
Quantitative Research
25. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Demand analysis
Unobtrusive Observation
Purposive Sampling
Product Test
26. Lists response options on the questionnaire that can be answered quickly and easily
Transitions
Judgement/expert sample
Primary Research
Categorical or Close-ended Question
27. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Universal Questions
Positioning
Scale Validity
Normal Distribution
28. Scales that offer several alternative levels of agreement for respondents.
Likert-Type Scales
F Statistic
Multiple Response Categorical Question
Exhaustive
29. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Stratified random sample
Data content
Root
Structured Measurement
30. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Chi Squared
Transitions
Double-Barreled Questions
Referral Sampling
31. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Stratified Sampling
Quantitative
Prompters
Survey Research
32. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
One Way Frequency Distribution
Coding Questions
Situation Analysis
Relationship Marketing
33. Summary facts - typically representing aggregates of root data
Random Sampling
Product Test
Data types
Derived
34. Used to keep respondents on task and alert
Research Problem
Product Testing
Prompters
Dichotomous Scales
35. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Dual Choice or Dichotomous Categorical Question
t-Test
Exploratory Research
Customer Satisfaction Studies
36. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Screening Questions
Data basics
Probability Sample
Descriptive Research
37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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38. A sampling process where each sample units has a known chance of being selected.
Behavioral data
Random Sampling
Quota Sample
Qualitative Research
39. Facts recorded in numeric fashion
Quantitative
Scale Validity
Research Problem
ANOVA
40. The respondents are instructed to respond in their own words and the response depends on a topic
Symptoms
Open Ended Question
Warm-up Questions
Stratified Sampling
41. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Unstructured Measurement
Secondary Research
Customer Satisfaction Studies
Dichotomous Scales
42. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Mutually Exclusive
Qualitative Research
Cluster Sampling
Relationship Marketing
43. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Two-way Frequency Distribution
Exhaustive
Referral Sampling
Field Studies
44. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
ANOVA
Random Sampling
Four Do's of Question Wording
Exploratory Research
45. The desired perception that a company wants to be associated with its target market relative to competing brands.
Question Flow
Positioning
Experimentation
Customer Satisfaction Studies
46. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Problem Definition
Behavioral core
Third-Person Technique
Z Test
47. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Causal data
Stratified random sample
Concept Testing
Hypothesis
48. Categorical data like gender - age groups - marital status - etc.
Discrete Data
Research Problem
Awareness
Simple Random Sampling
49. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Quota Sampling
Normal Distribution
Product Testing
Referral Sampling
50. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
t-Test
Dichotomous Scales
Screening Questions
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