Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






2. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






3. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






4. A sampling process where each sample units has a known chance of being selected.






5. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






6. Summary facts - typically representing aggregates of root data






7. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






8. Lists response options on the questionnaire that can be answered quickly and easily






9. A method for testing hypotheses of relationships when discrete data is the measurement.






10. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






11. Buried in its wording elements that make reference to universal beliefs or rules of behavior






12. A condition whereby all possible groupings of units or data have been included for consideration.






13. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






14. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






16. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






17. Scales that offer several alternative levels of agreement for respondents.






18. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






19. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






20. Seeks no additional information from the respondent






21. Who - What - Where - Where - Why - and How questions.






22. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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23. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






24. General condition indicators of broader problems/opportunities that influence management's thinking






25. The systematic process of witnessing and recording behaviors without questioning a subject.






26. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






27. The desired perception that a company wants to be associated with its target market relative to competing brands.






28. An informed opinion; a possible solution; useful in guiding research investigations.






29. A measurement process whereby possible answers are predetermined.






30. Categorical data like gender - age groups - marital status - etc.






31. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






32. One to which the answer affects what will be asked next






33. Gives the respondent a strong cue or expectation as to how to answer






34. A summary of how many times each possible raw response was selected by a set of respondents.






35. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






36. The statistic test for testing a hypothesis with ANOVA.






37. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






38. The percentage of the market having heard of a message - product - or brand.






39. Historical research that has been previously collected by someone other than the research and for another purpose.






40. An interviewing technique in which mall patrons are stopped and asked for feedback.






41. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






42. Used to keep respondents on task and alert






43. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






44. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






45. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






46. Demographics - attitudes - preferences






47. A study that includes every member of a population of interest; nearly impossible to achieve.






48. The extent to which the measurements taken with a particular instrument are repeatable.






49. Individual difference variables - geo-demographics






50. That data observation that splits a distribution of data at its midpoint.