Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.






2. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






3. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






4. An interviewing technique in which mall patrons are stopped and asked for feedback.






5. Research that attempts to assess new products prior to enacting the introduction.






6. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






7. One to which the answer affects what will be asked next






8. One that places undue emphasis on some aspect of the topic






9. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






10. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






11. Categorical data like gender - age groups - marital status - etc.






12. A sampling process where each sample units has a known chance of being selected.






13. Research that attempts to assess product improvements prior to enacting product modifications.






14. A measurement process whereby possible answers are predetermined.






15. Selecting subject based upon specific ratios of characteristics among sample members.






16. Scales that offer several alternative levels of agreement for respondents.






17. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






18. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






19. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






20. The extent to which the measurements taken with a particular instrument are repeatable.






21. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






22. Lists response options on the questionnaire that can be answered quickly and easily






23. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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24. Allow you to split out groups of respondents to look for differences among those groups






25. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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26. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






27. Behavioral core - causal data






28. Estimating the level of customer demand and the reasons for that demand for a given product or service.






29. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






30. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






31. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






32. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






33. Has only two response options such as "yes" or "no"






34. The most frequently encountered observation.






35. Summary facts - typically representing aggregates of root data






36. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






37. Transactions






38. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






39. The respondents are instructed to respond in their own words and the response depends on a topic






40. Used to keep respondents on task and alert






41. Buried in its wording elements that make reference to universal beliefs or rules of behavior






42. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






43. Individual difference variables - geo-demographics






44. The desired perception that a company wants to be associated with its target market relative to competing brands.






45. Gives the respondent a strong cue or expectation as to how to answer






46. The degree to which a scale measures what it is supposed to measure.






47. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






48. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






49. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






50. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.







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