Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting subject based upon specific ratios of characteristics among sample members.






2. Demographics - attitudes - preferences






3. Research that allows the statement of cause and effect relationships among data or events.






4. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






5. General condition indicators of broader problems/opportunities that influence management's thinking






6. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






7. The extent to which the measurements taken with a particular instrument are repeatable.






8. An interrogative (question) statement that helps to guide the research process.






9. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






10. One to which the answer affects what will be asked next






11. Seeks no additional information from the respondent






12. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






13. A measurement process whereby possible answers are predetermined.






14. The percentage of the market having heard of a message - product - or brand.






15. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






16. The desired perception that a company wants to be associated with its target market relative to competing brands.






17. Who - What - Where - Where - Why - and How questions.






18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






19. Summary facts - typically representing aggregates of root data






20. A sampling process where each sample units has a known chance of being selected.






21. An interviewing technique in which mall patrons are stopped and asked for feedback.






22. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






24. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






25. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






26. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






27. The average of observed data.






28. The respondents are instructed to respond in their own words and the response depends on a topic






29. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






30. Really two different questions posed in one question






31. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






32. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






33. A controlled field study conducted for gaining information on the performance of marketing mix factors.






34. Buried in its wording elements that make reference to universal beliefs or rules of behavior






35. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






36. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






37. Individual difference variables - geo-demographics






38. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






39. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






40. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






41. One that places undue emphasis on some aspect of the topic






42. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






43. A condition whereby all possible groupings of units or data have been included for consideration.






44. Research that attempts to assess product improvements prior to enacting product modifications.






45. Studies that manipulate independent variables relative to dependent variables in a natural setting.






46. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






47. Gives the respondent a strong cue or expectation as to how to answer






48. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






49. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






50. Historical research that has been previously collected by someone other than the research and for another purpose.