Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






2. A method for testing hypotheses of relationships when discrete data is the measurement.






3. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






4. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






5. Demographics - attitudes - preferences






6. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






7. A type of study that witnesses behaviors and subject are aware that they are being watched.






8. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






9. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






10. Facts recorded in non-numeric fashion






11. Estimating the level of customer demand and the reasons for that demand for a given product or service.






12. A sampling process where each sample units has a known chance of being selected.






13. Managing customer relationships by integrating customer information throughout the business.






14. Seeks no additional information from the respondent






15. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






16. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






17. The statistic test for testing a hypothesis with ANOVA.






18. Includes follow-up question(s) instructing the interviewer to ask for additional information






19. A condition whereby all possible groupings of units or data have been included for consideration.






20. Who - What - Where - Where - Why - and How questions.






21. The systematic process of witnessing and recording behaviors without questioning a subject.






22. The desired perception that a company wants to be associated with its target market relative to competing brands.






23. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






24. Used to keep respondents on task and alert






25. Individual difference variables - geo-demographics






26. A measurement process that seeks an open-end response from study subject.






27. Buried in its wording elements that make reference to universal beliefs or rules of behavior






28. Measuring the degree to which an organization conforms to the quality level expected by customers.






29. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






30. Has only two response options such as "yes" or "no"






31. Research that attempts to assess product improvements prior to enacting product modifications.






32. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






33. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






34. Categorical data like gender - age groups - marital status - etc.






35. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






36. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






37. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






38. Selecting subject based upon specific ratios of characteristics among sample members.






39. Summary facts - typically representing aggregates of root data






40. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






41. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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42. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






43. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






44. Research that attempts to assess new products prior to enacting the introduction.






45. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






46. That data observation that splits a distribution of data at its midpoint.






47. The average of observed data.






48. The extent to which the measurements taken with a particular instrument are repeatable.






49. The percentage of the market having heard of a message - product - or brand.






50. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.