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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One to which the answer affects what will be asked next
Concept Testing
Positioning
Open Ended Question
Skip Question
2. Type vs. content
Customer Satisfaction Studies
Data basics
Test Marketing
Situation Analysis
3. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Nonsampling Error
Warm-up Questions
Project Presentation
Probability Sample
4. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Skip Question
Mean
Unobtrusive Observation
Unprobed Open Ended Format
5. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Derived
Systematic Sampling
Normal Distribution
Quantitative
6. Purchases - promotional responses - online/web activities
Quota Sampling
Reversals of Endpoints
Scale Validity
Behavioral data
7. Lists response options on the questionnaire that can be answered quickly and easily
Scaled Response Question
Categorical or Close-ended Question
Stratified Sampling
Product Test
8. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Purposive Sampling
Product Testing
Four Do's of Question Wording
Structured Measurement
9. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
Experimentation
Four Do Not's of Question Wording
Quota Sampling
10. The statistic test for testing a hypothesis with ANOVA.
Relationship Marketing
Survey Research
F Statistic
Data basics
11. Scales that offer on two alternatives; true-false; yes-no.
Dichotomous Scales
Referral Sampling
Unstructured Measurement
Convenience Sampling
12. Emphasizes the use of structured interviewing and gathering of empirical data.
Prompters
Two-way Frequency Distribution
Quantitative Research
Leading Question
13. Facts recorded in non-numeric fashion
Derived
Screening Questions
Qualitative
Unprobed Open Ended Format
14. The average of observed data.
Data content
Two-way Frequency Distribution
Positioning
Mean
15. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Stratified Sampling
ANOVA
Probability Sample
Problem Definition
16. One that places undue emphasis on some aspect of the topic
Overstated Questions
Behavioral data
Primary Research
Sample Error
17. Who - What - Where - Where - Why - and How questions.
Problem Definition
Qualitative Research
Causal data
Universal Questions
18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Obtrusive Observation
Editing
F Statistic
19. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Mall Intercept Survey
Structured Measurement
Cluster Sampling
Simple random sample
20. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Mode
Continuous Data
Median
Reversals of Endpoints
21. Really two different questions posed in one question
Double-Barreled Questions
Data basics
Cluster Sampling
Qualitative
22. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Z Test
Customer Satisfaction Studies
Sampling
Probed Open Ended Format
23. The respondents are instructed to respond in their own words and the response depends on a topic
Sample Error
Open Ended Question
Mutually Exclusive
Scale Validity
24. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Referral Sampling
Test Marketing
Dichotomous Scales
t-Test
25. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Qualitative Research
Referral Sampling
Behavioral core
Hypothesis
26. A type of study that witnesses behaviors and subject are aware that they are being watched.
Obtrusive Observation
Two-way Frequency Distribution
Mall Intercept Survey
Service Quality Research
27. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Editing
Structured Measurement
Relationship Marketing
Simple Random Sampling
28. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
F Statistic
Dual Choice or Dichotomous Categorical Question
Causal Research
Two-way Frequency Distribution
29. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Scaled Response Question
Primary Research
Convenience Sampling
30. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Stratified Sampling
Four Do Not's of Question Wording
Product Test
Loaded Question
31. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Semantic Differential
Quantitative Research
Simple Random Sampling
Convenience Sampling
32. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Four Do's of Question Wording
Probability Sample
Observation
Simple Random Sampling
33. The systematic process of witnessing and recording behaviors without questioning a subject.
Observation
Stratified Sampling
Laboratory Studies
Causal Research
34. If there are more than two options for the response
Two-way Frequency Distribution
Multiple Response Categorical Question
Convenience Sampling
Four Do's of Question Wording
35. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Behavioral core
Cluster Sampling
Hypothesis
Project Presentation
36. A summary of how many times each possible raw response was selected by a set of respondents.
Dichotomous Scales
Structured Measurement
Product Test
One Way Frequency Distribution
37. Has only two response options such as "yes" or "no"
Two-way Frequency Distribution
Dual Choice or Dichotomous Categorical Question
Median
Sampling
38. Research that allows the statement of cause and effect relationships among data or events.
Transitions
Random Sampling
Causal Research
Concept Test
39. A method for testing hypotheses of relationships when discrete data is the measurement.
Non-probability sample
Classification Questions
Chi Squared
Causal Research
40. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Third-Person Technique
Probability Sample
Continuous Data
Judgement/expert sample
41. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Descriptive Research
Dichotomous Scales
Test Marketing
Observation
42. The most frequently encountered observation.
Simple Random Sampling
Mode
Quantitative
Sample Error
43. The percentage of the market having heard of a message - product - or brand.
Problem Definition
Observation
Service Quality Research
Awareness
44. Estimating the level of customer demand and the reasons for that demand for a given product or service.
Demand analysis
Causal data
Warm-up Questions
Concept Testing
45. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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46. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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47. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Warm-up Questions
Normal Distribution
Screening Questions
Non-probability sample
48. The extent to which the measurements taken with a particular instrument are repeatable.
Loaded Question
Role-Playing
Scale Reliability
ANOVA
49. Measuring the degree to which an organization conforms to the quality level expected by customers.
Transitions
Simple random sample
Service Quality Research
Role-Playing
50. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Mode
Exhaustive
Research Problem
Experimentation