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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Continuous Data
Loaded Question
Exhaustive
Product Testing
2. A study that includes every member of a population of interest; nearly impossible to achieve.
Census
Normal Distribution
Mean
Project Presentation
3. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Data Analysis
Systematic Sampling
Exhaustive
4. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Unstructured Measurement
Screening Questions
Semantic Differential
Overstated Questions
5. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Quota Sampling
Non-probability sample
Laboratory Studies
Behavioral core
6. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Stratified Sampling
Random Sampling
Data basics
Convenience Sampling
7. The most frequently encountered observation.
Transitions
Demographic data
Survey Research
Mode
8. A condition whereby all possible groupings of units or data have been included for consideration.
Causal Research
Structured Measurement
Scale Validity
Exhaustive
9. Used to keep respondents on task and alert
Prompters
Median
Double-Barreled Questions
Reversals of Endpoints
10. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Situation Analysis
Laboratory Studies
Primary Research
Qualitative
11. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Mutually Exclusive
Census
Loaded Question
Nonsampling Error
12. The statistic test for testing a hypothesis with ANOVA.
Quota Sample
Experimentation
Semantic Differential
F Statistic
13. Research that attempts to assess new products prior to enacting the introduction.
Unstructured Measurement
Service Quality Research
Concept Test
Quota Sample
14. A type of study that witnesses behaviors and subject are aware that they are being watched.
Judgement/expert sample
Reversals of Endpoints
Four Do's of Question Wording
Obtrusive Observation
15. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Data basics
Non-probability sample
Test Marketing
Multiple Response Categorical Question
16. A sampling process where each sample units has a known chance of being selected.
Quantitative Research
Transitions
Random Sampling
Hypothesis
17. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
ANOVA
Causal data
Random Sampling
Transitions
18. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Dual Choice or Dichotomous Categorical Question
Nonsampling Error
Warm-up Questions
Editing
19. That data observation that splits a distribution of data at its midpoint.
Simple Random Sampling
Transitions
Median
Laboratory Studies
20. Type vs. content
Probed Open Ended Format
Data basics
Editing
Random Sampling
21. General condition indicators of broader problems/opportunities that influence management's thinking
Quota Sample
Positioning
Qualitative Research
Symptoms
22. Individual difference variables - geo-demographics
Demographic data
Question Flow
Probability Sample
Derived
23. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
ANOVA
Classification Questions
Semantic Differential
Sample Error
24. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Research Problem
Two-way Frequency Distribution
Derived
Cluster Sampling
25. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Project Presentation
Data content
Demand analysis
Scale Reliability
26. Demographics - attitudes - preferences
Behavioral data
Positioning
Causal data
One Way Frequency Distribution
27. Summary facts - typically representing aggregates of root data
Data types
Derived
Data Analysis
Stratified random sample
28. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Classification Questions
Mode
Situation Analysis
Warm-up Questions
29. The percentage of the market having heard of a message - product - or brand.
Sampling
Double-Barreled Questions
Awareness
Coding Questions
30. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Cluster Sampling
Test Marketing
Qualitative Research
Unprobed Open Ended Format
31. Historical research that has been previously collected by someone other than the research and for another purpose.
Descriptive Research
Secondary Research
Normal Distribution
Dual Choice or Dichotomous Categorical Question
32. Facts recorded in non-numeric fashion
Quota Sampling
Two-way Frequency Distribution
Semantic Differential
Qualitative
33. Measuring the degree to which an organization conforms to the quality level expected by customers.
Service Quality Research
Symptoms
Laboratory Studies
Judgement/expert sample
34. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Sampling
Mode
Two-way Frequency Distribution
Field Studies
35. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Coding Questions
Two-way Frequency Distribution
Service Quality Research
Research Problem
36. A measurement process whereby possible answers are predetermined.
Causal Research
Structured Measurement
Role-Playing
Four Do's of Question Wording
37. Facts recorded in numeric fashion
Quantitative
Skip Question
Normal Distribution
Sampling
38. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study
Median
Data Analysis
Scale Reliability
Screening Questions
39. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
t-Test
Mutually Exclusive
Relationship Marketing
40. Really two different questions posed in one question
Customer Satisfaction Studies
F Statistic
Data Analysis
Double-Barreled Questions
41. Selecting subject based upon specific ratios of characteristics among sample members.
Leading Question
Behavioral core
Quota Sample
Reversals of Endpoints
42. The extent to which the measurements taken with a particular instrument are repeatable.
Convenience Sampling
Open Ended Question
ANOVA
Scale Reliability
43. Qualitative - quantitative - root - derived
Probed Open Ended Format
Data types
Service Quality Research
Behavioral data
44. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Referral Sampling
Leading Question
Unstructured Measurement
t-Test
45. Seeks no additional information from the respondent
Demand analysis
ANOVA
Unprobed Open Ended Format
Experimentation
46. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Customer Satisfaction Studies
Median
Cluster Sampling
Z Test
47. Research that attempts to assess product improvements prior to enacting product modifications.
Semantic Differential
Systematic Sampling
Unprobed Open Ended Format
Product Test
48. The respondents are instructed to respond in their own words and the response depends on a topic
Open Ended Question
Exhaustive
Causal Research
Data basics
49. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Observation
Scaled Response Question
Four Do's of Question Wording
Mutually Exclusive
50. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Simple random sample
Mean
Customer Relationship Management [CRM]
Open Ended Question