Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






2. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






3. An interviewing technique in which mall patrons are stopped and asked for feedback.






4. Used to keep respondents on task and alert






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






6. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






7. Has only two response options such as "yes" or "no"






8. The desired perception that a company wants to be associated with its target market relative to competing brands.






9. The statistic test for testing a hypothesis with ANOVA.






10. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






11. Demographics - attitudes - preferences






12. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






13. A method for testing hypotheses of relationships when discrete data is the measurement.






14. The percentage of the market having heard of a message - product - or brand.






15. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






16. Managing customer relationships by integrating customer information throughout the business.






17. A study that includes every member of a population of interest; nearly impossible to achieve.






18. A controlled field study conducted for gaining information on the performance of marketing mix factors.






19. Seeks no additional information from the respondent






20. Really two different questions posed in one question






21. The average of observed data.






22. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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23. Research that attempts to assess new products prior to enacting the introduction.






24. Historical research that has been previously collected by someone other than the research and for another purpose.






25. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






26. The systematic process of witnessing and recording behaviors without questioning a subject.






27. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






28. The most frequently encountered observation.






29. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






30. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






31. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






32. Selecting subject based upon specific ratios of characteristics among sample members.






33. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






34. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






35. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






36. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






37. Type vs. content






38. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






39. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






40. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






41. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






42. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






43. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






44. A summary of how many times each possible raw response was selected by a set of respondents.






45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






46. Summary facts - typically representing aggregates of root data






47. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






48. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






49. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






50. Allow you to split out groups of respondents to look for differences among those groups