Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






2. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






3. A condition whereby units of observation may exist in one and only one grouping.






4. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






5. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






6. A summary of how many times each possible raw response was selected by a set of respondents.






7. Used to keep respondents on task and alert






8. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






9. Scales that offer on two alternatives; true-false; yes-no.






10. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






11. Has only two response options such as "yes" or "no"






12. Selecting subject based upon specific ratios of characteristics among sample members.






13. Behavioral core - causal data






14. Seeks no additional information from the respondent






15. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






16. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






17. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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18. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






19. Research that attempts to assess new products prior to enacting the introduction.






20. Allow you to split out groups of respondents to look for differences among those groups






21. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






22. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






23. A condition whereby all possible groupings of units or data have been included for consideration.






24. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






25. Purchases - promotional responses - online/web activities






26. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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27. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






28. The extent to which the measurements taken with a particular instrument are repeatable.






29. A measurement process that seeks an open-end response from study subject.






30. If there are more than two options for the response






31. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






32. An interviewing technique in which mall patrons are stopped and asked for feedback.






33. Buried in its wording elements that make reference to universal beliefs or rules of behavior






34. A controlled field study conducted for gaining information on the performance of marketing mix factors.






35. A type of study that witnesses behaviors and subject are aware that they are being watched.






36. The desired perception that a company wants to be associated with its target market relative to competing brands.






37. Research that attempts to assess product improvements prior to enacting product modifications.






38. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






39. Emphasizes the use of structured interviewing and gathering of empirical data.






40. That data observation that splits a distribution of data at its midpoint.






41. Qualitative - quantitative - root - derived






42. One that places undue emphasis on some aspect of the topic






43. A sampling process where each sample units has a known chance of being selected.






44. Lists response options on the questionnaire that can be answered quickly and easily






45. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






46. The most frequently encountered observation.






47. The average of observed data.






48. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






49. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






50. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select