Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographics - attitudes - preferences






2. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






3. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






4. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






5. The extent to which the measurements taken with a particular instrument are repeatable.






6. One that places undue emphasis on some aspect of the topic






7. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






8. The percentage of the market having heard of a message - product - or brand.






9. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






10. Who - What - Where - Where - Why - and How questions.






11. Estimating the level of customer demand and the reasons for that demand for a given product or service.






12. A controlled field study conducted for gaining information on the performance of marketing mix factors.






13. Facts recorded in numeric fashion






14. An interrogative (question) statement that helps to guide the research process.






15. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






16. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






17. Individual difference variables - geo-demographics






18. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






19. Buried in its wording elements that make reference to universal beliefs or rules of behavior






20. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






21. The average of observed data.






22. Gives the respondent a strong cue or expectation as to how to answer






23. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






24. The degree to which a scale measures what it is supposed to measure.






25. Lists response options on the questionnaire that can be answered quickly and easily






26. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






27. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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28. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






29. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






30. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






31. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






32. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






33. A condition whereby all possible groupings of units or data have been included for consideration.






34. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






35. Really two different questions posed in one question






36. An interviewing technique in which mall patrons are stopped and asked for feedback.






37. A summary of how many times each possible raw response was selected by a set of respondents.






38. Managing customer relationships by integrating customer information throughout the business.






39. The respondents are instructed to respond in their own words and the response depends on a topic






40. If there are more than two options for the response






41. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






42. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






43. The desired perception that a company wants to be associated with its target market relative to competing brands.






44. Measuring the degree to which an organization conforms to the quality level expected by customers.






45. Has only two response options such as "yes" or "no"






46. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






47. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






48. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






49. A study that includes every member of a population of interest; nearly impossible to achieve.






50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.