Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An interrogative (question) statement that helps to guide the research process.






2. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






3. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






4. Research that allows the statement of cause and effect relationships among data or events.






5. Scales that offer several alternative levels of agreement for respondents.






6. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






7. Behavioral core - causal data






8. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






9. Includes follow-up question(s) instructing the interviewer to ask for additional information






10. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






11. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






12. A summary of how many times each possible raw response was selected by a set of respondents.






13. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






14. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






15. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






16. Has only two response options such as "yes" or "no"






17. Gives the respondent a strong cue or expectation as to how to answer






18. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


19. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






20. Research that attempts to assess product improvements prior to enacting product modifications.






21. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






22. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






23. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






24. Purchases - promotional responses - online/web activities






25. An informed opinion; a possible solution; useful in guiding research investigations.






26. Buried in its wording elements that make reference to universal beliefs or rules of behavior






27. Measuring the degree to which an organization conforms to the quality level expected by customers.






28. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






29. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






30. Estimating the level of customer demand and the reasons for that demand for a given product or service.






31. Summary facts - typically representing aggregates of root data






32. Studies that manipulate independent variables relative to dependent variables in a natural setting.






33. If there are more than two options for the response






34. Who - What - Where - Where - Why - and How questions.






35. A study that includes every member of a population of interest; nearly impossible to achieve.






36. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






37. The respondents are instructed to respond in their own words and the response depends on a topic






38. Historical research that has been previously collected by someone other than the research and for another purpose.






39. Managing customer relationships by integrating customer information throughout the business.






40. One that places undue emphasis on some aspect of the topic






41. The systematic process of witnessing and recording behaviors without questioning a subject.






42. The extent to which the measurements taken with a particular instrument are repeatable.






43. Scales that offer on two alternatives; true-false; yes-no.






44. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






45. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






46. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






47. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






48. An interviewing technique in which mall patrons are stopped and asked for feedback.






49. Transactions






50. A controlled field study conducted for gaining information on the performance of marketing mix factors.