Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Estimating the level of customer demand and the reasons for that demand for a given product or service.






2. Research that allows the statement of cause and effect relationships among data or events.






3. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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4. The percentage of the market having heard of a message - product - or brand.






5. Managing customer relationships by integrating customer information throughout the business.






6. Demographics - attitudes - preferences






7. The most frequently encountered observation.






8. A condition whereby all possible groupings of units or data have been included for consideration.






9. An informed opinion; a possible solution; useful in guiding research investigations.






10. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






11. The degree to which a scale measures what it is supposed to measure.






12. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






13. Gives the respondent a strong cue or expectation as to how to answer






14. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






15. That data observation that splits a distribution of data at its midpoint.






16. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






17. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






18. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






19. Behavioral core - causal data






20. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






21. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






22. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






23. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






24. Has only two response options such as "yes" or "no"






25. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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26. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






27. Scales that offer on two alternatives; true-false; yes-no.






28. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






29. A measurement process whereby possible answers are predetermined.






30. A measurement process that seeks an open-end response from study subject.






31. Who - What - Where - Where - Why - and How questions.






32. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






33. Summary facts - typically representing aggregates of root data






34. Allow you to split out groups of respondents to look for differences among those groups






35. One that places undue emphasis on some aspect of the topic






36. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






37. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






38. Used to keep respondents on task and alert






39. The statistic test for testing a hypothesis with ANOVA.






40. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






41. The systematic process of witnessing and recording behaviors without questioning a subject.






42. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






43. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






44. Historical research that has been previously collected by someone other than the research and for another purpose.






45. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






46. Measuring the degree to which an organization conforms to the quality level expected by customers.






47. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






48. If there are more than two options for the response






49. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






50. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.