Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






2. The extent to which the measurements taken with a particular instrument are repeatable.






3. Buried in its wording elements that make reference to universal beliefs or rules of behavior






4. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






5. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






6. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






7. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






8. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






9. Individual difference variables - geo-demographics






10. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






11. Categorical data like gender - age groups - marital status - etc.






12. Research that attempts to assess product improvements prior to enacting product modifications.






13. An interrogative (question) statement that helps to guide the research process.






14. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






15. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






16. Transactions






17. The degree to which a scale measures what it is supposed to measure.






18. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


19. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






20. A study that includes every member of a population of interest; nearly impossible to achieve.






21. Type vs. content






22. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






23. Scales that offer several alternative levels of agreement for respondents.






24. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






25. General condition indicators of broader problems/opportunities that influence management's thinking






26. Purchases - promotional responses - online/web activities






27. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






28. A measurement process that seeks an open-end response from study subject.






29. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






30. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






31. Includes follow-up question(s) instructing the interviewer to ask for additional information






32. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






33. An interviewing technique in which mall patrons are stopped and asked for feedback.






34. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






35. Demographics - attitudes - preferences






36. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






37. Seeks no additional information from the respondent






38. Selecting subject based upon specific ratios of characteristics among sample members.






39. The most frequently encountered observation.






40. Lists response options on the questionnaire that can be answered quickly and easily






41. A condition whereby all possible groupings of units or data have been included for consideration.






42. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






43. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






44. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


45. That data observation that splits a distribution of data at its midpoint.






46. A method for testing hypotheses of relationships when discrete data is the measurement.






47. A measurement process whereby possible answers are predetermined.






48. Behavioral core - causal data






49. Studies that manipulate independent variables relative to dependent variables in a natural setting.






50. Gives the respondent a strong cue or expectation as to how to answer