Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A controlled field study conducted for gaining information on the performance of marketing mix factors.






2. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






3. That data observation that splits a distribution of data at its midpoint.






4. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






5. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






6. Behavioral core - causal data






7. Selecting subject based upon specific ratios of characteristics among sample members.






8. The degree to which a scale measures what it is supposed to measure.






9. A measurement process whereby possible answers are predetermined.






10. Who - What - Where - Where - Why - and How questions.






11. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






12. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






13. Buried in its wording elements that make reference to universal beliefs or rules of behavior






14. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






15. The most frequently encountered observation.






16. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






17. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






18. A summary of how many times each possible raw response was selected by a set of respondents.






19. Type vs. content






20. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






21. Includes follow-up question(s) instructing the interviewer to ask for additional information






22. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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23. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






24. Transactions






25. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






26. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






27. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






28. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






29. Emphasizes the use of structured interviewing and gathering of empirical data.






30. A study that includes every member of a population of interest; nearly impossible to achieve.






31. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






32. The systematic process of witnessing and recording behaviors without questioning a subject.






33. The percentage of the market having heard of a message - product - or brand.






34. The extent to which the measurements taken with a particular instrument are repeatable.






35. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






36. Estimating the level of customer demand and the reasons for that demand for a given product or service.






37. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






38. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






39. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






40. Categorical data like gender - age groups - marital status - etc.






41. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






42. A type of study that witnesses behaviors and subject are aware that they are being watched.






43. Summary facts - typically representing aggregates of root data






44. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






45. One that places undue emphasis on some aspect of the topic






46. A method for testing hypotheses of relationships when discrete data is the measurement.






47. One to which the answer affects what will be asked next






48. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






49. Qualitative - quantitative - root - derived






50. Research that attempts to assess product improvements prior to enacting product modifications.







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