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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A measurement process that seeks an open-end response from study subject.
Discrete Data
Scale Reliability
Chi Squared
Unstructured Measurement
2. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Systematic Sampling
Loaded Question
Prompters
Survey Research
3. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Survey Research
Role-Playing
Customer Satisfaction Studies
Two-way Frequency Distribution
4. Seeks no additional information from the respondent
Continuous Data
Unprobed Open Ended Format
Quota Sample
Normal Distribution
5. Measuring the degree to which an organization conforms to the quality level expected by customers.
Service Quality Research
Demand analysis
Laboratory Studies
F Statistic
6. Scales that offer several alternative levels of agreement for respondents.
Judgement/expert sample
Dual Choice or Dichotomous Categorical Question
Likert-Type Scales
Transitions
7. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Two-way Frequency Distribution
Mode
Warm-up Questions
Chi Squared
8. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Root
Test Marketing
Third-Person Technique
Experimentation
9. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
One Way Frequency Distribution
Qualitative
Judgement/expert sample
Nonsampling Error
10. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Universal Questions
One Way Frequency Distribution
Field Studies
Cluster Sampling
11. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Product Testing
Universal Questions
Experimentation
Judgement/expert sample
12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Simple Random Sampling
Stratified Sampling
Open Ended Question
Structured Measurement
13. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Probability Sample
Structured Measurement
Warm-up Questions
Data basics
14. That data observation that splits a distribution of data at its midpoint.
Median
Categorical or Close-ended Question
Cluster Sampling
Demographic data
15. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Data Analysis
Systematic Sampling
Sampling
Census
16. Scales that offer on two alternatives; true-false; yes-no.
Quantitative Research
Concept Testing
Unprobed Open Ended Format
Dichotomous Scales
17. A type of study that witnesses behaviors and subject are aware that they are being watched.
Obtrusive Observation
Survey Research
Double-Barreled Questions
Screening Questions
18. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Symptoms
Awareness
Demand analysis
Continuous Data
19. Who - What - Where - Where - Why - and How questions.
Sampling
Behavioral core
Universal Questions
Discrete Data
20. Has only two response options such as "yes" or "no"
Unstructured Measurement
Dual Choice or Dichotomous Categorical Question
Survey Research
Third-Person Technique
21. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Secondary Research
Editing
Stratified Sampling
Convenience Sampling
22. The respondents are instructed to respond in their own words and the response depends on a topic
Convenience Sampling
Open Ended Question
Third-Person Technique
Simple Random Sampling
23. A measurement process whereby possible answers are predetermined.
Test Marketing
Structured Measurement
Situation Analysis
Question Flow
24. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Screening Questions
Convenience Sampling
Nonsampling Error
Field Studies
25. Emphasizes the use of structured interviewing and gathering of empirical data.
Primary Research
Quantitative Research
ANOVA
Customer Relationship Management [CRM]
26. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
ANOVA
t-Test
Discrete Data
Causal data
27. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Screening Questions
Convenience Sampling
Dichotomous Scales
Descriptive Research
28. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Double-Barreled Questions
Project Presentation
Cluster Sampling
Root
29. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Simple random sample
Concept Testing
Four Do Not's of Question Wording
Census
30. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Random Sampling
Judgement/expert sample
One Way Frequency Distribution
Survey Research
31. Allow you to split out groups of respondents to look for differences among those groups
Product Test
Referral Sampling
Awareness
Classification Questions
32. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Causal data
Product Test
Demand analysis
33. One to which the answer affects what will be asked next
ANOVA
Skip Question
Stratified random sample
Two-way Frequency Distribution
34. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Random Sampling
Simple Random Sampling
Scaled Response Question
Third-Person Technique
35. Individual difference variables - geo-demographics
Demographic data
Overstated Questions
Exhaustive
ANOVA
36. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Nonsampling Error
Random Sampling
Sampling
ANOVA
37. Facts recorded in non-numeric fashion
Obtrusive Observation
Skip Question
Screening Questions
Qualitative
38. Categorical data like gender - age groups - marital status - etc.
Concept Test
Discrete Data
Coding Questions
Semantic Differential
39. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Mall Intercept Survey
Behavioral core
Overstated Questions
Sample Error
40. An informed opinion; a possible solution; useful in guiding research investigations.
Hypothesis
Problem Definition
Project Presentation
t-Test
41. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Classification Questions
Simple random sample
Research Problem
Secondary Research
42. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Non-probability sample
Chi Squared
Categorical or Close-ended Question
Experimentation
43. If there are more than two options for the response
Continuous Data
Multiple Response Categorical Question
Cluster Sampling
Quota Sample
44. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Research Problem
Referral Sampling
Dichotomous Scales
Structured Measurement
45. Research that attempts to assess product improvements prior to enacting product modifications.
Probed Open Ended Format
Product Test
Survey Research
Simple random sample
46. Gives the respondent a strong cue or expectation as to how to answer
Normal Distribution
Leading Question
Exhaustive
Problem Definition
47. Research that allows the statement of cause and effect relationships among data or events.
Open Ended Question
Stratified random sample
Causal Research
Normal Distribution
48. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Editing
Categorical or Close-ended Question
Reversals of Endpoints
Quota Sampling
49. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Referral Sampling
Scale Reliability
Leading Question
Descriptive Research
50. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Research Problem
Normal Distribution
Observation
Behavioral core