Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






2. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






3. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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4. An interviewing technique in which mall patrons are stopped and asked for feedback.






5. Behavioral core - causal data






6. Emphasizes the use of structured interviewing and gathering of empirical data.






7. The degree to which a scale measures what it is supposed to measure.






8. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






9. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






10. Scales that offer on two alternatives; true-false; yes-no.






11. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






12. Really two different questions posed in one question






13. Type vs. content






14. Lists response options on the questionnaire that can be answered quickly and easily






15. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






16. If there are more than two options for the response






17. The most frequently encountered observation.






18. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






19. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






20. Categorical data like gender - age groups - marital status - etc.






21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






22. General condition indicators of broader problems/opportunities that influence management's thinking






23. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






24. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






25. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






26. Qualitative - quantitative - root - derived






27. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






28. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






29. Individual difference variables - geo-demographics






30. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






31. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






32. A study that includes every member of a population of interest; nearly impossible to achieve.






33. Research that attempts to assess product improvements prior to enacting product modifications.






34. Has only two response options such as "yes" or "no"






35. That data observation that splits a distribution of data at its midpoint.






36. The desired perception that a company wants to be associated with its target market relative to competing brands.






37. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






38. An informed opinion; a possible solution; useful in guiding research investigations.






39. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






40. Transactions






41. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






42. The systematic process of witnessing and recording behaviors without questioning a subject.






43. A sampling process where each sample units has a known chance of being selected.






44. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






45. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






46. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






47. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






48. The average of observed data.






49. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






50. Selecting subject based upon specific ratios of characteristics among sample members.