Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A condition whereby all possible groupings of units or data have been included for consideration.






2. A measurement process whereby possible answers are predetermined.






3. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






4. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






5. The extent to which the measurements taken with a particular instrument are repeatable.






6. Transactions






7. Summary facts - typically representing aggregates of root data






8. A measurement process that seeks an open-end response from study subject.






9. That data observation that splits a distribution of data at its midpoint.






10. Includes follow-up question(s) instructing the interviewer to ask for additional information






11. Facts recorded in non-numeric fashion






12. Really two different questions posed in one question






13. Used to keep respondents on task and alert






14. An interviewing technique in which mall patrons are stopped and asked for feedback.






15. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






16. The degree to which a scale measures what it is supposed to measure.






17. Has only two response options such as "yes" or "no"






18. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






19. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






20. Buried in its wording elements that make reference to universal beliefs or rules of behavior






21. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






22. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






23. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






24. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






25. Measuring the degree to which an organization conforms to the quality level expected by customers.






26. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






27. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






28. The average of observed data.






29. Lists response options on the questionnaire that can be answered quickly and easily






30. Gives the respondent a strong cue or expectation as to how to answer






31. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






32. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






33. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






34. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






35. Demographics - attitudes - preferences






36. An informed opinion; a possible solution; useful in guiding research investigations.






37. One to which the answer affects what will be asked next






38. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






39. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






40. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






41. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






42. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






43. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






44. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






45. The systematic process of witnessing and recording behaviors without questioning a subject.






46. Emphasizes the use of structured interviewing and gathering of empirical data.






47. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






48. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






49. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






50. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.