Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






2. The percentage of the market having heard of a message - product - or brand.






3. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






4. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






5. General condition indicators of broader problems/opportunities that influence management's thinking






6. The statistic test for testing a hypothesis with ANOVA.






7. Facts recorded in non-numeric fashion






8. Selecting subject based upon specific ratios of characteristics among sample members.






9. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






10. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






11. The respondents are instructed to respond in their own words and the response depends on a topic






12. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






13. A condition whereby units of observation may exist in one and only one grouping.






14. Buried in its wording elements that make reference to universal beliefs or rules of behavior






15. A type of study that witnesses behaviors and subject are aware that they are being watched.






16. Individual difference variables - geo-demographics






17. One to which the answer affects what will be asked next






18. A measurement process whereby possible answers are predetermined.






19. An interviewing technique in which mall patrons are stopped and asked for feedback.






20. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






21. If there are more than two options for the response






22. Allow you to split out groups of respondents to look for differences among those groups






23. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






24. A method for testing hypotheses of relationships when discrete data is the measurement.






25. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






26. A summary of how many times each possible raw response was selected by a set of respondents.






27. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






28. Used to keep respondents on task and alert






29. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






30. An informed opinion; a possible solution; useful in guiding research investigations.






31. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






32. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






33. One that places undue emphasis on some aspect of the topic






34. Measuring the degree to which an organization conforms to the quality level expected by customers.






35. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






36. A measurement process that seeks an open-end response from study subject.






37. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






38. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






39. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






40. Emphasizes the use of structured interviewing and gathering of empirical data.






41. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






42. Summary facts - typically representing aggregates of root data






43. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






44. Transactions






45. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






46. Studies that manipulate independent variables relative to dependent variables in a natural setting.






47. Demographics - attitudes - preferences






48. A study that includes every member of a population of interest; nearly impossible to achieve.






49. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.