Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






2. The average of observed data.






3. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






4. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






5. Historical research that has been previously collected by someone other than the research and for another purpose.






6. Individual difference variables - geo-demographics






7. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






8. The desired perception that a company wants to be associated with its target market relative to competing brands.






9. Includes follow-up question(s) instructing the interviewer to ask for additional information






10. Research that allows the statement of cause and effect relationships among data or events.






11. A measurement process that seeks an open-end response from study subject.






12. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






13. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






14. An interrogative (question) statement that helps to guide the research process.






15. Managing customer relationships by integrating customer information throughout the business.






16. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






17. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






18. The degree to which a scale measures what it is supposed to measure.






19. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






20. A method for testing hypotheses of relationships when discrete data is the measurement.






21. Studies that manipulate independent variables relative to dependent variables in a natural setting.






22. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






23. A type of study that witnesses behaviors and subject are aware that they are being watched.






24. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






25. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






26. A controlled field study conducted for gaining information on the performance of marketing mix factors.






27. Type vs. content






28. Buried in its wording elements that make reference to universal beliefs or rules of behavior






29. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






30. Selecting subject based upon specific ratios of characteristics among sample members.






31. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






32. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






33. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






34. Categorical data like gender - age groups - marital status - etc.






35. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






36. The most frequently encountered observation.






37. Research that attempts to assess product improvements prior to enacting product modifications.






38. Summary facts - typically representing aggregates of root data






39. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






40. Research that attempts to assess new products prior to enacting the introduction.






41. Scales that offer several alternative levels of agreement for respondents.






42. A condition whereby units of observation may exist in one and only one grouping.






43. The systematic process of witnessing and recording behaviors without questioning a subject.






44. One that places undue emphasis on some aspect of the topic






45. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






46. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






47. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






48. That data observation that splits a distribution of data at its midpoint.






49. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






50. A condition whereby all possible groupings of units or data have been included for consideration.