Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






2. A measurement process whereby possible answers are predetermined.






3. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






4. Scales that offer on two alternatives; true-false; yes-no.






5. Who - What - Where - Where - Why - and How questions.






6. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






7. A type of study that witnesses behaviors and subject are aware that they are being watched.






8. Summary facts - typically representing aggregates of root data






9. One that places undue emphasis on some aspect of the topic






10. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






11. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






12. The respondents are instructed to respond in their own words and the response depends on a topic






13. The percentage of the market having heard of a message - product - or brand.






14. The statistic test for testing a hypothesis with ANOVA.






15. General condition indicators of broader problems/opportunities that influence management's thinking






16. Emphasizes the use of structured interviewing and gathering of empirical data.






17. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






18. Managing customer relationships by integrating customer information throughout the business.






19. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






20. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






21. The extent to which the measurements taken with a particular instrument are repeatable.






22. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






23. Lists response options on the questionnaire that can be answered quickly and easily






24. A summary of how many times each possible raw response was selected by a set of respondents.






25. Historical research that has been previously collected by someone other than the research and for another purpose.






26. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






27. A measurement process that seeks an open-end response from study subject.






28. Measuring the degree to which an organization conforms to the quality level expected by customers.






29. The most frequently encountered observation.






30. One to which the answer affects what will be asked next






31. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






32. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






33. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






34. Demographics - attitudes - preferences






35. Transactions






36. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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38. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






39. A sampling process where each sample units has a known chance of being selected.






40. Gives the respondent a strong cue or expectation as to how to answer






41. Research that attempts to assess product improvements prior to enacting product modifications.






42. The degree to which a scale measures what it is supposed to measure.






43. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






44. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






45. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






46. Seeks no additional information from the respondent






47. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






48. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






49. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






50. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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Can you answer 50 questions in 15 minutes?


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