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Test your basic knowledge |
Market Research
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Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Unobtrusive Observation
Nonsampling Error
Test Marketing
Cluster Sampling
2. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Survey Research
Dual Choice or Dichotomous Categorical Question
Mode
Prompters
3. The respondents are instructed to respond in their own words and the response depends on a topic
Referral Sampling
ANOVA
Open Ended Question
Situation Analysis
4. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Cluster Sampling
Question Flow
Experimentation
Concept Testing
5. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Field Studies
Symptoms
Descriptive Research
Laboratory Studies
6. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Systematic Sampling
Coding Questions
Role-Playing
Loaded Question
7. A sampling process where each sample units has a known chance of being selected.
Referral Sampling
Random Sampling
Descriptive Research
Concept Test
8. The extent to which the measurements taken with a particular instrument are repeatable.
Observation
Hypothesis
Scale Reliability
Likert-Type Scales
9. General condition indicators of broader problems/opportunities that influence management's thinking
Random Sampling
Data basics
Situation Analysis
Symptoms
10. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Judgement/expert sample
Loaded Question
Behavioral data
Data Analysis
11. The average of observed data.
Skip Question
Mall Intercept Survey
Secondary Research
Mean
12. Has only two response options such as "yes" or "no"
Editing
Double-Barreled Questions
Dual Choice or Dichotomous Categorical Question
Likert-Type Scales
13. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Concept Testing
Quantitative
Dual Choice or Dichotomous Categorical Question
14. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Normal Distribution
Third-Person Technique
Double-Barreled Questions
Unstructured Measurement
15. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Semantic Differential
Qualitative
Scale Reliability
Warm-up Questions
16. Purchases - promotional responses - online/web activities
Behavioral data
Qualitative
Test Marketing
Exploratory Research
17. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Causal Research
Relationship Marketing
Convenience Sampling
Skip Question
18. Categorical data like gender - age groups - marital status - etc.
Universal Questions
Reversals of Endpoints
Discrete Data
Causal data
19. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Customer Satisfaction Studies
Question Flow
Behavioral core
Editing
20. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Research Problem
Judgement/expert sample
Continuous Data
Four Do Not's of Question Wording
21. Research that attempts to assess new products prior to enacting the introduction.
Convenience Sampling
Concept Test
Normal Distribution
Experimentation
22. A measurement process that seeks an open-end response from study subject.
Unstructured Measurement
Structured Measurement
Convenience Sampling
Convenience Sampling
23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Mean
Normal Distribution
Multiple Response Categorical Question
Concept Testing
24. Who - What - Where - Where - Why - and How questions.
Test Marketing
Qualitative Research
Universal Questions
Systematic Sampling
25. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Experimentation
Primary Research
Concept Test
Data content
26. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Census
Demand analysis
Stratified random sample
ANOVA
27. Measuring the degree to which an organization conforms to the quality level expected by customers.
Warm-up Questions
Survey Research
Service Quality Research
Median
28. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Prompters
Product Testing
Exhaustive
Primary Research
29. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Coding Questions
Service Quality Research
Test Marketing
Role-Playing
30. Summary facts - typically representing aggregates of root data
Derived
Problem Definition
Four Do Not's of Question Wording
Quantitative Research
31. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Mode
Stratified Sampling
Exploratory Research
Skip Question
32. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Non-probability sample
Product Testing
Reversals of Endpoints
Cluster Sampling
33. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Problem Definition
Field Studies
Warm-up Questions
Semantic Differential
34. Behavioral core - causal data
Screening Questions
Hypothesis
Data content
Mutually Exclusive
35. A condition whereby all possible groupings of units or data have been included for consideration.
Exhaustive
Research Problem
Four Do's of Question Wording
Primary Research
36. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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37. A method for testing hypotheses of relationships when discrete data is the measurement.
Mode
Nonsampling Error
Chi Squared
Customer Relationship Management [CRM]
38. A measurement process whereby possible answers are predetermined.
Structured Measurement
Universal Questions
Convenience Sampling
Project Presentation
39. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Test Marketing
Dual Choice or Dichotomous Categorical Question
Convenience Sampling
Data content
40. Scales that offer several alternative levels of agreement for respondents.
Likert-Type Scales
Leading Question
Concept Test
Data Analysis
41. Includes follow-up question(s) instructing the interviewer to ask for additional information
Qualitative Research
Cluster Sampling
Probed Open Ended Format
Data Analysis
42. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Test Marketing
One Way Frequency Distribution
Median
Referral Sampling
43. A study that includes every member of a population of interest; nearly impossible to achieve.
Sample Error
Data Analysis
Exhaustive
Census
44. Individual difference variables - geo-demographics
Two-way Frequency Distribution
Demographic data
Mode
Open Ended Question
45. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Universal Questions
Census
ANOVA
Purposive Sampling
46. Selecting subject based upon specific ratios of characteristics among sample members.
Quota Sample
Skip Question
Demographic data
Derived
47. Demographics - attitudes - preferences
Mode
Causal data
Referral Sampling
Overstated Questions
48. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Normal Distribution
Probability Sample
Discrete Data
Loaded Question
49. A summary of how many times each possible raw response was selected by a set of respondents.
One Way Frequency Distribution
Simple Random Sampling
Relationship Marketing
Situation Analysis
50. An interrogative (question) statement that helps to guide the research process.
Screening Questions
Positioning
Leading Question
Research Problem
Can you answer 50 questions in 15 minutes?
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