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Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An informed opinion; a possible solution; useful in guiding research investigations.






2. The desired perception that a company wants to be associated with its target market relative to competing brands.






3. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






4. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






5. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






6. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






7. The respondents are instructed to respond in their own words and the response depends on a topic






8. Demographics - attitudes - preferences






9. A method for testing hypotheses of relationships when discrete data is the measurement.






10. Lists response options on the questionnaire that can be answered quickly and easily






11. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






12. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






13. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






14. Selecting subject based upon specific ratios of characteristics among sample members.






15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






16. One to which the answer affects what will be asked next






17. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






19. Qualitative - quantitative - root - derived






20. General condition indicators of broader problems/opportunities that influence management's thinking






21. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






22. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






23. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






24. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






25. Managing customer relationships by integrating customer information throughout the business.






26. The extent to which the measurements taken with a particular instrument are repeatable.






27. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






28. A type of study that witnesses behaviors and subject are aware that they are being watched.






29. An interrogative (question) statement that helps to guide the research process.






30. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






31. Used to keep respondents on task and alert






32. Who - What - Where - Where - Why - and How questions.






33. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






34. Includes follow-up question(s) instructing the interviewer to ask for additional information






35. Measuring the degree to which an organization conforms to the quality level expected by customers.






36. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






37. Behavioral core - causal data






38. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






39. An interviewing technique in which mall patrons are stopped and asked for feedback.






40. Research that attempts to assess new products prior to enacting the introduction.






41. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






42. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






43. The percentage of the market having heard of a message - product - or brand.






44. Type vs. content






45. Gives the respondent a strong cue or expectation as to how to answer






46. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






47. Allow you to split out groups of respondents to look for differences among those groups






48. A condition whereby units of observation may exist in one and only one grouping.






49. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






50. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.







Sorry!:) No result found.

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