Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One to which the answer affects what will be asked next






2. Type vs. content






3. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






4. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






5. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






6. Purchases - promotional responses - online/web activities






7. Lists response options on the questionnaire that can be answered quickly and easily






8. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






9. A condition whereby units of observation may exist in one and only one grouping.






10. The statistic test for testing a hypothesis with ANOVA.






11. Scales that offer on two alternatives; true-false; yes-no.






12. Emphasizes the use of structured interviewing and gathering of empirical data.






13. Facts recorded in non-numeric fashion






14. The average of observed data.






15. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






16. One that places undue emphasis on some aspect of the topic






17. Who - What - Where - Where - Why - and How questions.






18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






19. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






20. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






21. Really two different questions posed in one question






22. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






23. The respondents are instructed to respond in their own words and the response depends on a topic






24. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






25. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






26. A type of study that witnesses behaviors and subject are aware that they are being watched.






27. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






28. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






29. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






30. Buried in its wording elements that make reference to universal beliefs or rules of behavior






31. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






32. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






33. The systematic process of witnessing and recording behaviors without questioning a subject.






34. If there are more than two options for the response






35. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






36. A summary of how many times each possible raw response was selected by a set of respondents.






37. Has only two response options such as "yes" or "no"






38. Research that allows the statement of cause and effect relationships among data or events.






39. A method for testing hypotheses of relationships when discrete data is the measurement.






40. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






41. A controlled field study conducted for gaining information on the performance of marketing mix factors.






42. The most frequently encountered observation.






43. The percentage of the market having heard of a message - product - or brand.






44. Estimating the level of customer demand and the reasons for that demand for a given product or service.






45. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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46. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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47. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






48. The extent to which the measurements taken with a particular instrument are repeatable.






49. Measuring the degree to which an organization conforms to the quality level expected by customers.






50. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.