Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






2. The respondents are instructed to respond in their own words and the response depends on a topic






3. A summary of how many times each possible raw response was selected by a set of respondents.






4. An informed opinion; a possible solution; useful in guiding research investigations.






5. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






6. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






7. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






8. A controlled field study conducted for gaining information on the performance of marketing mix factors.






9. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






10. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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11. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






12. Gives the respondent a strong cue or expectation as to how to answer






13. That data observation that splits a distribution of data at its midpoint.






14. Qualitative - quantitative - root - derived






15. The most frequently encountered observation.






16. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






17. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






18. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






19. Estimating the level of customer demand and the reasons for that demand for a given product or service.






20. The extent to which the measurements taken with a particular instrument are repeatable.






21. Demographics - attitudes - preferences






22. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






23. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






24. If there are more than two options for the response






25. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






26. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






27. Scales that offer several alternative levels of agreement for respondents.






28. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






29. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






30. A sampling process where each sample units has a known chance of being selected.






31. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






32. Really two different questions posed in one question






33. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






34. General condition indicators of broader problems/opportunities that influence management's thinking






35. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






36. A condition whereby units of observation may exist in one and only one grouping.






37. The desired perception that a company wants to be associated with its target market relative to competing brands.






38. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






39. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






40. A measurement process whereby possible answers are predetermined.






41. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






42. Allow you to split out groups of respondents to look for differences among those groups






43. Managing customer relationships by integrating customer information throughout the business.






44. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






45. Categorical data like gender - age groups - marital status - etc.






46. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






47. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






48. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






49. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






50. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






Can you answer 50 questions in 15 minutes?



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