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Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






2. An informed opinion; a possible solution; useful in guiding research investigations.






3. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






4. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






6. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






7. Includes follow-up question(s) instructing the interviewer to ask for additional information






8. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






9. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






10. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






11. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






12. The most frequently encountered observation.






13. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






14. The desired perception that a company wants to be associated with its target market relative to competing brands.






15. Gives the respondent a strong cue or expectation as to how to answer






16. Research that allows the statement of cause and effect relationships among data or events.






17. A controlled field study conducted for gaining information on the performance of marketing mix factors.






18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






19. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






20. If there are more than two options for the response






21. Studies that manipulate independent variables relative to dependent variables in a natural setting.






22. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






23. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






24. Measuring the degree to which an organization conforms to the quality level expected by customers.






25. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






26. Facts recorded in numeric fashion






27. One to which the answer affects what will be asked next






28. Research that attempts to assess product improvements prior to enacting product modifications.






29. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






30. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






31. The statistic test for testing a hypothesis with ANOVA.






32. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






33. Research that attempts to assess new products prior to enacting the introduction.






34. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






35. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






36. One that places undue emphasis on some aspect of the topic






37. Who - What - Where - Where - Why - and How questions.






38. An interrogative (question) statement that helps to guide the research process.






39. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






40. Managing customer relationships by integrating customer information throughout the business.






41. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






42. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






43. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






44. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






45. Estimating the level of customer demand and the reasons for that demand for a given product or service.






46. The degree to which a scale measures what it is supposed to measure.






47. Behavioral core - causal data






48. An interviewing technique in which mall patrons are stopped and asked for feedback.






49. A type of study that witnesses behaviors and subject are aware that they are being watched.






50. Individual difference variables - geo-demographics







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