Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






2. The percentage of the market having heard of a message - product - or brand.






3. Categorical data like gender - age groups - marital status - etc.






4. The extent to which the measurements taken with a particular instrument are repeatable.






5. A method for testing hypotheses of relationships when discrete data is the measurement.






6. Scales that offer several alternative levels of agreement for respondents.






7. A controlled field study conducted for gaining information on the performance of marketing mix factors.






8. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






9. A measurement process that seeks an open-end response from study subject.






10. Includes follow-up question(s) instructing the interviewer to ask for additional information






11. A type of study that witnesses behaviors and subject are aware that they are being watched.






12. Individual difference variables - geo-demographics






13. The average of observed data.






14. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






15. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






16. Lists response options on the questionnaire that can be answered quickly and easily






17. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






18. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






19. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






20. Managing customer relationships by integrating customer information throughout the business.






21. One to which the answer affects what will be asked next






22. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






23. The most frequently encountered observation.






24. General condition indicators of broader problems/opportunities that influence management's thinking






25. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






26. A sampling process where each sample units has a known chance of being selected.






27. Research that attempts to assess new products prior to enacting the introduction.






28. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






29. Buried in its wording elements that make reference to universal beliefs or rules of behavior






30. An interviewing technique in which mall patrons are stopped and asked for feedback.






31. Demographics - attitudes - preferences






32. A measurement process whereby possible answers are predetermined.






33. A condition whereby units of observation may exist in one and only one grouping.






34. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






35. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






36. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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38. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






39. Research that allows the statement of cause and effect relationships among data or events.






40. Really two different questions posed in one question






41. Historical research that has been previously collected by someone other than the research and for another purpose.






42. Purchases - promotional responses - online/web activities






43. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






44. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






45. Seeks no additional information from the respondent






46. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






47. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






48. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






49. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






50. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.







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Can you answer 50 questions in 15 minutes?


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