Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






2. The percentage of the market having heard of a message - product - or brand.






3. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






4. Estimating the level of customer demand and the reasons for that demand for a given product or service.






5. Research that attempts to assess product improvements prior to enacting product modifications.






6. Individual difference variables - geo-demographics






7. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






8. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






9. A condition whereby units of observation may exist in one and only one grouping.






10. Selecting subject based upon specific ratios of characteristics among sample members.






11. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






12. Research that attempts to assess new products prior to enacting the introduction.






13. Qualitative - quantitative - root - derived






14. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






15. Scales that offer on two alternatives; true-false; yes-no.






16. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






17. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






18. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






19. Behavioral core - causal data






20. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






21. One that places undue emphasis on some aspect of the topic






22. A controlled field study conducted for gaining information on the performance of marketing mix factors.






23. Really two different questions posed in one question






24. Historical research that has been previously collected by someone other than the research and for another purpose.






25. Categorical data like gender - age groups - marital status - etc.






26. An interviewing technique in which mall patrons are stopped and asked for feedback.






27. A sampling process where each sample units has a known chance of being selected.






28. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






29. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


30. A study that includes every member of a population of interest; nearly impossible to achieve.






31. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






32. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






33. Allow you to split out groups of respondents to look for differences among those groups






34. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






35. The extent to which the measurements taken with a particular instrument are repeatable.






36. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






37. A summary of how many times each possible raw response was selected by a set of respondents.






38. Seeks no additional information from the respondent






39. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






40. Facts recorded in numeric fashion






41. Emphasizes the use of structured interviewing and gathering of empirical data.






42. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






43. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






44. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






45. That data observation that splits a distribution of data at its midpoint.






46. The respondents are instructed to respond in their own words and the response depends on a topic






47. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






48. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






49. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






50. The average of observed data.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests