Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






2. A type of study that witnesses behaviors and subject are aware that they are being watched.






3. The statistic test for testing a hypothesis with ANOVA.






4. Allow you to split out groups of respondents to look for differences among those groups






5. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






6. Estimating the level of customer demand and the reasons for that demand for a given product or service.






7. The most frequently encountered observation.






8. A condition whereby all possible groupings of units or data have been included for consideration.






9. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






10. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






11. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






12. The extent to which the measurements taken with a particular instrument are repeatable.






13. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






14. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






15. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






16. A sampling process where each sample units has a known chance of being selected.






17. Transactions






18. Has only two response options such as "yes" or "no"






19. Emphasizes the use of structured interviewing and gathering of empirical data.






20. Research that allows the statement of cause and effect relationships among data or events.






21. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






22. A condition whereby units of observation may exist in one and only one grouping.






23. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






24. If there are more than two options for the response






25. A study that includes every member of a population of interest; nearly impossible to achieve.






26. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






27. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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28. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






29. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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30. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






31. Really two different questions posed in one question






32. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






33. Facts recorded in numeric fashion






34. Gives the respondent a strong cue or expectation as to how to answer






35. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






36. Behavioral core - causal data






37. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






38. Managing customer relationships by integrating customer information throughout the business.






39. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






40. Measuring the degree to which an organization conforms to the quality level expected by customers.






41. Research that attempts to assess product improvements prior to enacting product modifications.






42. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






43. That data observation that splits a distribution of data at its midpoint.






44. Includes follow-up question(s) instructing the interviewer to ask for additional information






45. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






46. An informed opinion; a possible solution; useful in guiding research investigations.






47. Purchases - promotional responses - online/web activities






48. Summary facts - typically representing aggregates of root data






49. Research that attempts to assess new products prior to enacting the introduction.






50. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.







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