SUBJECTS
|
BROWSE
|
CAREER CENTER
|
POPULAR
|
JOIN
|
LOGIN
Business Skills
|
Soft Skills
|
Basic Literacy
|
Certifications
About
|
Help
|
Privacy
|
Terms
|
Email
Search
Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.
Awareness
Behavioral data
Reversals of Endpoints
Exploratory Research
2. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Third-Person Technique
Descriptive Research
Nonsampling Error
Observation
3. Used to keep respondents on task and alert
Z Test
Descriptive Research
Unprobed Open Ended Format
Prompters
4. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Root
Mall Intercept Survey
Positioning
Judgement/expert sample
5. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
Warning
: Invalid argument supplied for foreach() in
/var/www/html/basicversity.com/show_quiz.php
on line
183
6. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Product Test
Root
Customer Satisfaction Studies
Transitions
7. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Overstated Questions
Structured Measurement
Field Studies
Causal data
8. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Scale Reliability
Root
Simple Random Sampling
Situation Analysis
9. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Census
Exploratory Research
Mall Intercept Survey
Simple random sample
10. If there are more than two options for the response
Multiple Response Categorical Question
Random Sampling
Four Do Not's of Question Wording
Data Analysis
11. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
t-Test
Two-way Frequency Distribution
Causal data
Transitions
12. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Normal Distribution
Stratified Sampling
One Way Frequency Distribution
Test Marketing
13. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Survey Research
Structured Measurement
Qualitative Research
Classification Questions
14. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research
Cluster Sampling
Test Marketing
Situation Analysis
Product Test
15. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Unobtrusive Observation
Probability Sample
Categorical or Close-ended Question
Laboratory Studies
16. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Probability Sample
Mutually Exclusive
Qualitative
Sample Error
17. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Experimentation
Stratified random sample
Unprobed Open Ended Format
Customer Relationship Management [CRM]
18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Double-Barreled Questions
Four Do Not's of Question Wording
Product Testing
19. Really two different questions posed in one question
Continuous Data
Quota Sample
Double-Barreled Questions
Awareness
20. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Two-way Frequency Distribution
Project Presentation
Service Quality Research
Quantitative Research
21. Lists response options on the questionnaire that can be answered quickly and easily
Transitions
Continuous Data
Qualitative
Categorical or Close-ended Question
22. That data observation that splits a distribution of data at its midpoint.
Median
Laboratory Studies
Z Test
Data basics
23. Type vs. content
Data basics
Open Ended Question
Exhaustive
Quota Sampling
24. Demographics - attitudes - preferences
Causal data
Double-Barreled Questions
Field Studies
Descriptive Research
25. Research that attempts to assess new products prior to enacting the introduction.
Customer Relationship Management [CRM]
Concept Test
Semantic Differential
Transitions
26. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Secondary Research
Survey Research
Exhaustive
Primary Research
27. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Quantitative
Non-probability sample
Positioning
Behavioral data
28. Emphasizes the use of structured interviewing and gathering of empirical data.
Nonsampling Error
Quantitative Research
Secondary Research
Observation
29. Gives the respondent a strong cue or expectation as to how to answer
Leading Question
Unstructured Measurement
Experimentation
Exhaustive
30. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Quota Sample
Relationship Marketing
Mutually Exclusive
Median
31. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Leading Question
Editing
Concept Testing
Two-way Frequency Distribution
32. One to which the answer affects what will be asked next
Situation Analysis
Skip Question
Scaled Response Question
Leading Question
33. The statistic test for testing a hypothesis with ANOVA.
Causal Research
Dichotomous Scales
F Statistic
Quantitative Research
34. Facts recorded in non-numeric fashion
Qualitative
Warm-up Questions
Scaled Response Question
Customer Relationship Management [CRM]
35. An interviewing technique in which mall patrons are stopped and asked for feedback.
Multiple Response Categorical Question
Unprobed Open Ended Format
Mall Intercept Survey
Situation Analysis
36. A sampling process where each sample units has a known chance of being selected.
Random Sampling
Symptoms
Cluster Sampling
Qualitative
37. Summary facts - typically representing aggregates of root data
Warm-up Questions
Relationship Marketing
Behavioral core
Derived
38. Qualitative - quantitative - root - derived
Secondary Research
Data types
Situation Analysis
Primary Research
39. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
Probed Open Ended Format
Test Marketing
Data Analysis
40. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Unstructured Measurement
Normal Distribution
F Statistic
Stratified Sampling
41. A summary of how many times each possible raw response was selected by a set of respondents.
Derived
One Way Frequency Distribution
Chi Squared
Unstructured Measurement
42. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Test Marketing
Prompters
Loaded Question
Non-probability sample
43. An interrogative (question) statement that helps to guide the research process.
Research Problem
Unobtrusive Observation
Probed Open Ended Format
Multiple Response Categorical Question
44. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Editing
Product Test
Behavioral data
Non-probability sample
45. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Convenience Sampling
Double-Barreled Questions
ANOVA
Reversals of Endpoints
46. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Third-Person Technique
Dual Choice or Dichotomous Categorical Question
Customer Satisfaction Studies
Probed Open Ended Format
47. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Warm-up Questions
Convenience Sampling
Demographic data
Exhaustive
48. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Purposive Sampling
Secondary Research
Chi Squared
Third-Person Technique
49. A condition whereby all possible groupings of units or data have been included for consideration.
Chi Squared
Unprobed Open Ended Format
Exhaustive
Relationship Marketing
50. The average of observed data.
Semantic Differential
Symptoms
Sampling
Mean
Sorry!:) No result found.
Can you answer 50 questions in 15 minutes?
Let me suggest you:
Browse all subjects
Browse all tests
Most popular tests
Major Subjects
Tests & Exams
AP
CLEP
DSST
GRE
SAT
GMAT
Certifications
CISSP go to https://www.isc2.org/
PMP
ITIL
RHCE
MCTS
More...
IT Skills
Android Programming
Data Modeling
Objective C Programming
Basic Python Programming
Adobe Illustrator
More...
Business Skills
Advertising Techniques
Business Accounting Basics
Business Strategy
Human Resource Management
Marketing Basics
More...
Soft Skills
Body Language
People Skills
Public Speaking
Persuasion
Job Hunting And Resumes
More...
Vocabulary
GRE Vocab
SAT Vocab
TOEFL Essential Vocab
Basic English Words For All
Global Words You Should Know
Business English
More...
Languages
AP German Vocab
AP Latin Vocab
SAT Subject Test: French
Italian Survival
Norwegian Survival
More...
Engineering
Audio Engineering
Computer Science Engineering
Aerospace Engineering
Chemical Engineering
Structural Engineering
More...
Health Sciences
Basic Nursing Skills
Health Science Language Fundamentals
Veterinary Technology Medical Language
Cardiology
Clinical Surgery
More...
English
Grammar Fundamentals
Literary And Rhetorical Vocab
Elements Of Style Vocab
Introduction To English Major
Complete Advanced Sentences
Literature
Homonyms
More...
Math
Algebra Formulas
Basic Arithmetic: Measurements
Metric Conversions
Geometric Properties
Important Math Facts
Number Sense Vocab
Business Math
More...
Other Major Subjects
Science
Economics
History
Law
Performing-arts
Cooking
Logic & Reasoning
Trivia
Browse all subjects
Browse all tests
Most popular tests