Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Summary facts - typically representing aggregates of root data






2. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






3. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






4. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






5. Facts recorded in numeric fashion






6. Scales that offer on two alternatives; true-false; yes-no.






7. Studies that manipulate independent variables relative to dependent variables in a natural setting.






8. A summary of how many times each possible raw response was selected by a set of respondents.






9. Transactions






10. An interrogative (question) statement that helps to guide the research process.






11. The extent to which the measurements taken with a particular instrument are repeatable.






12. Measuring the degree to which an organization conforms to the quality level expected by customers.






13. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






14. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






15. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


16. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






17. A controlled field study conducted for gaining information on the performance of marketing mix factors.






18. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






19. The most frequently encountered observation.






20. Estimating the level of customer demand and the reasons for that demand for a given product or service.






21. Selecting subject based upon specific ratios of characteristics among sample members.






22. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






23. Allow you to split out groups of respondents to look for differences among those groups






24. Gives the respondent a strong cue or expectation as to how to answer






25. Qualitative - quantitative - root - derived






26. A sampling process where each sample units has a known chance of being selected.






27. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






28. A type of study that witnesses behaviors and subject are aware that they are being watched.






29. A study that includes every member of a population of interest; nearly impossible to achieve.






30. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






31. The desired perception that a company wants to be associated with its target market relative to competing brands.






32. A measurement process whereby possible answers are predetermined.






33. The respondents are instructed to respond in their own words and the response depends on a topic






34. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






35. Demographics - attitudes - preferences






36. Has only two response options such as "yes" or "no"






37. A method for testing hypotheses of relationships when discrete data is the measurement.






38. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






39. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






40. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






41. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






42. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






43. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






44. That data observation that splits a distribution of data at its midpoint.






45. The percentage of the market having heard of a message - product - or brand.






46. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


47. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






48. The systematic process of witnessing and recording behaviors without questioning a subject.






49. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






50. Who - What - Where - Where - Why - and How questions.