Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Managing customer relationships by integrating customer information throughout the business.






2. Studies that manipulate independent variables relative to dependent variables in a natural setting.






3. Seeks no additional information from the respondent






4. A condition whereby units of observation may exist in one and only one grouping.






5. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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6. Categorical data like gender - age groups - marital status - etc.






7. The average of observed data.






8. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






9. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






10. One to which the answer affects what will be asked next






11. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






12. The respondents are instructed to respond in their own words and the response depends on a topic






13. An interviewing technique in which mall patrons are stopped and asked for feedback.






14. An informed opinion; a possible solution; useful in guiding research investigations.






15. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






16. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






17. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






18. Purchases - promotional responses - online/web activities






19. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






20. A method for testing hypotheses of relationships when discrete data is the measurement.






21. Facts recorded in numeric fashion






22. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






23. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






24. Scales that offer on two alternatives; true-false; yes-no.






25. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






26. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






27. A summary of how many times each possible raw response was selected by a set of respondents.






28. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






29. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






30. Historical research that has been previously collected by someone other than the research and for another purpose.






31. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






32. Buried in its wording elements that make reference to universal beliefs or rules of behavior






33. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






34. A condition whereby all possible groupings of units or data have been included for consideration.






35. A sampling process where each sample units has a known chance of being selected.






36. Demographics - attitudes - preferences






37. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






38. The most frequently encountered observation.






39. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






40. A study that includes every member of a population of interest; nearly impossible to achieve.






41. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






42. An interrogative (question) statement that helps to guide the research process.






43. A measurement process that seeks an open-end response from study subject.






44. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






45. Behavioral core - causal data






46. The degree to which a scale measures what it is supposed to measure.






47. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






48. Emphasizes the use of structured interviewing and gathering of empirical data.






49. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






50. Research that allows the statement of cause and effect relationships among data or events.