Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The systematic process of witnessing and recording behaviors without questioning a subject.






2. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






3. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






4. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






5. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






6. A measurement process whereby possible answers are predetermined.






7. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






8. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






9. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






10. Facts recorded in numeric fashion






11. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






12. The statistic test for testing a hypothesis with ANOVA.






13. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






14. Categorical data like gender - age groups - marital status - etc.






15. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






16. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






17. Type vs. content






18. A condition whereby units of observation may exist in one and only one grouping.






19. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






20. A method for testing hypotheses of relationships when discrete data is the measurement.






21. Emphasizes the use of structured interviewing and gathering of empirical data.






22. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






23. Allow you to split out groups of respondents to look for differences among those groups






24. The average of observed data.






25. An informed opinion; a possible solution; useful in guiding research investigations.






26. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






27. Has only two response options such as "yes" or "no"






28. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






29. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






30. Qualitative - quantitative - root - derived






31. General condition indicators of broader problems/opportunities that influence management's thinking






32. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






33. Buried in its wording elements that make reference to universal beliefs or rules of behavior






34. Demographics - attitudes - preferences






35. That data observation that splits a distribution of data at its midpoint.






36. Selecting subject based upon specific ratios of characteristics among sample members.






37. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






38. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






39. Used to keep respondents on task and alert






40. The percentage of the market having heard of a message - product - or brand.






41. Who - What - Where - Where - Why - and How questions.






42. Research that attempts to assess product improvements prior to enacting product modifications.






43. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






44. Purchases - promotional responses - online/web activities






45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






46. One that places undue emphasis on some aspect of the topic






47. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


48. The respondents are instructed to respond in their own words and the response depends on a topic






49. A type of study that witnesses behaviors and subject are aware that they are being watched.






50. Scales that offer several alternative levels of agreement for respondents.







Sorry!:) No result found.

Can you answer 50 questions in 15 minutes?


Let me suggest you:

Browse all subjects

Browse all tests

Most popular tests



Major Subjects

Tests & Exams


AP
CLEP
DSST
GRE
SAT
GMAT

Browse all subjects

Browse all tests

Most popular tests