Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






2. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






3. The respondents are instructed to respond in their own words and the response depends on a topic






4. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






5. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






6. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






7. A sampling process where each sample units has a known chance of being selected.






8. The extent to which the measurements taken with a particular instrument are repeatable.






9. General condition indicators of broader problems/opportunities that influence management's thinking






10. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






11. The average of observed data.






12. Has only two response options such as "yes" or "no"






13. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






14. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






15. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






16. Purchases - promotional responses - online/web activities






17. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






18. Categorical data like gender - age groups - marital status - etc.






19. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






20. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






21. Research that attempts to assess new products prior to enacting the introduction.






22. A measurement process that seeks an open-end response from study subject.






23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






24. Who - What - Where - Where - Why - and How questions.






25. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






26. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






27. Measuring the degree to which an organization conforms to the quality level expected by customers.






28. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






29. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






30. Summary facts - typically representing aggregates of root data






31. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






32. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






33. Studies that manipulate independent variables relative to dependent variables in a natural setting.






34. Behavioral core - causal data






35. A condition whereby all possible groupings of units or data have been included for consideration.






36. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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37. A method for testing hypotheses of relationships when discrete data is the measurement.






38. A measurement process whereby possible answers are predetermined.






39. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






40. Scales that offer several alternative levels of agreement for respondents.






41. Includes follow-up question(s) instructing the interviewer to ask for additional information






42. A controlled field study conducted for gaining information on the performance of marketing mix factors.






43. A study that includes every member of a population of interest; nearly impossible to achieve.






44. Individual difference variables - geo-demographics






45. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






46. Selecting subject based upon specific ratios of characteristics among sample members.






47. Demographics - attitudes - preferences






48. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






49. A summary of how many times each possible raw response was selected by a set of respondents.






50. An interrogative (question) statement that helps to guide the research process.






Can you answer 50 questions in 15 minutes?



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