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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Selecting subject based upon specific ratios of characteristics among sample members.
Stratified Sampling
Open Ended Question
Discrete Data
Quota Sample
2. Demographics - attitudes - preferences
Transitions
Causal data
Unprobed Open Ended Format
Scale Reliability
3. Research that allows the statement of cause and effect relationships among data or events.
Referral Sampling
Sample Error
Cluster Sampling
Causal Research
4. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Stratified random sample
Problem Definition
Two-way Frequency Distribution
Judgement/expert sample
5. General condition indicators of broader problems/opportunities that influence management's thinking
Symptoms
Data types
Structured Measurement
Survey Research
6. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Dichotomous Scales
Role-Playing
Nonsampling Error
Normal Distribution
7. The extent to which the measurements taken with a particular instrument are repeatable.
Derived
Scale Reliability
Coding Questions
Secondary Research
8. An interrogative (question) statement that helps to guide the research process.
Research Problem
Open Ended Question
F Statistic
Two-way Frequency Distribution
9. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Concept Test
Problem Definition
Convenience Sampling
Median
10. One to which the answer affects what will be asked next
Skip Question
Categorical or Close-ended Question
Product Testing
Survey Research
11. Seeks no additional information from the respondent
Causal data
Discrete Data
Unprobed Open Ended Format
Dual Choice or Dichotomous Categorical Question
12. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Probability Sample
Random Sampling
Positioning
13. A measurement process whereby possible answers are predetermined.
Structured Measurement
Chi Squared
Judgement/expert sample
Root
14. The percentage of the market having heard of a message - product - or brand.
Normal Distribution
Awareness
Mode
Four Do's of Question Wording
15. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Root
Descriptive Research
Question Flow
Sample Error
16. The desired perception that a company wants to be associated with its target market relative to competing brands.
Positioning
t-Test
Data types
Demographic data
17. Who - What - Where - Where - Why - and How questions.
Probed Open Ended Format
Universal Questions
One Way Frequency Distribution
Chi Squared
18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Scale Validity
Primary Research
Product Test
Awareness
19. Summary facts - typically representing aggregates of root data
Customer Satisfaction Studies
Derived
Scale Reliability
Convenience Sampling
20. A sampling process where each sample units has a known chance of being selected.
Exhaustive
Sample Error
Random Sampling
Causal data
21. An interviewing technique in which mall patrons are stopped and asked for feedback.
Root
Overstated Questions
Mall Intercept Survey
Concept Testing
22. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Systematic Sampling
Mall Intercept Survey
Qualitative Research
Quantitative
23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Normal Distribution
Problem Definition
Systematic Sampling
Multiple Response Categorical Question
24. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Categorical or Close-ended Question
Quota Sampling
Data basics
Convenience Sampling
25. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Non-probability sample
Demographic data
Situation Analysis
Observation
26. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
F Statistic
Overstated Questions
Survey Research
Root
27. The average of observed data.
One Way Frequency Distribution
Z Test
Mean
Editing
28. The respondents are instructed to respond in their own words and the response depends on a topic
Primary Research
Open Ended Question
Mean
Demand analysis
29. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Observation
Semantic Differential
Symptoms
Stratified random sample
30. Really two different questions posed in one question
Sample Error
Customer Relationship Management [CRM]
Double-Barreled Questions
Role-Playing
31. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Purposive Sampling
Field Studies
Editing
Test Marketing
32. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Probability Sample
Quota Sampling
Demand analysis
Service Quality Research
33. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Mean
Continuous Data
Product Test
Test Marketing
34. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Dichotomous Scales
Hypothesis
Survey Research
Loaded Question
35. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Quota Sample
Root
Warm-up Questions
Unprobed Open Ended Format
36. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Discrete Data
Z Test
Normal Distribution
Experimentation
37. Individual difference variables - geo-demographics
Universal Questions
Third-Person Technique
Demographic data
Median
38. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Root
Two-way Frequency Distribution
Nonsampling Error
Quantitative Research
39. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Problem Definition
Causal data
Reversals of Endpoints
Descriptive Research
40. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Warm-up Questions
Data types
Symptoms
Two-way Frequency Distribution
41. One that places undue emphasis on some aspect of the topic
Behavioral core
Overstated Questions
Chi Squared
Situation Analysis
42. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Project Presentation
Four Do's of Question Wording
Unobtrusive Observation
Chi Squared
43. A condition whereby all possible groupings of units or data have been included for consideration.
Positioning
Purposive Sampling
Nonsampling Error
Exhaustive
44. Research that attempts to assess product improvements prior to enacting product modifications.
Qualitative Research
Mean
Quota Sampling
Product Test
45. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Field Studies
Unprobed Open Ended Format
Data types
Editing
46. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
Reversals of Endpoints
Quantitative Research
Continuous Data
ANOVA
47. Gives the respondent a strong cue or expectation as to how to answer
Leading Question
Unprobed Open Ended Format
ANOVA
Editing
48. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Transitions
Unprobed Open Ended Format
Judgement/expert sample
F Statistic
49. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Primary Research
Reversals of Endpoints
Exploratory Research
Sampling
50. Historical research that has been previously collected by someone other than the research and for another purpose.
Experimentation
Screening Questions
Third-Person Technique
Secondary Research