Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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2. The desired perception that a company wants to be associated with its target market relative to competing brands.






3. Lists response options on the questionnaire that can be answered quickly and easily






4. A summary of how many times each possible raw response was selected by a set of respondents.






5. Really two different questions posed in one question






6. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






7. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






8. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






9. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






10. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






11. Estimating the level of customer demand and the reasons for that demand for a given product or service.






12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






13. Scales that offer several alternative levels of agreement for respondents.






14. Categorical data like gender - age groups - marital status - etc.






15. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






16. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






17. Emphasizes the use of structured interviewing and gathering of empirical data.






18. Selecting subject based upon specific ratios of characteristics among sample members.






19. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






20. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






21. Transactions






22. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






23. Research that allows the statement of cause and effect relationships among data or events.






24. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






25. One that places undue emphasis on some aspect of the topic






26. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






27. Buried in its wording elements that make reference to universal beliefs or rules of behavior






28. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






29. Who - What - Where - Where - Why - and How questions.






30. Used to keep respondents on task and alert






31. A sampling process where each sample units has a known chance of being selected.






32. The respondents are instructed to respond in their own words and the response depends on a topic






33. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






34. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






35. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






36. An informed opinion; a possible solution; useful in guiding research investigations.






37. Summary facts - typically representing aggregates of root data






38. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






39. Purchases - promotional responses - online/web activities






40. A type of study that witnesses behaviors and subject are aware that they are being watched.






41. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






42. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






43. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






44. A method for testing hypotheses of relationships when discrete data is the measurement.






45. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






46. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






47. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






48. General condition indicators of broader problems/opportunities that influence management's thinking






49. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






50. A condition whereby all possible groupings of units or data have been included for consideration.