Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






2. A summary of how many times each possible raw response was selected by a set of respondents.






3. Emphasizes the use of structured interviewing and gathering of empirical data.






4. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






5. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






6. The extent to which the measurements taken with a particular instrument are repeatable.






7. Behavioral core - causal data






8. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






9. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






10. A controlled field study conducted for gaining information on the performance of marketing mix factors.






11. An informed opinion; a possible solution; useful in guiding research investigations.






12. Summary facts - typically representing aggregates of root data






13. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






14. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






15. An interrogative (question) statement that helps to guide the research process.






16. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






17. Allow you to split out groups of respondents to look for differences among those groups






18. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






19. Who - What - Where - Where - Why - and How questions.






20. A sampling process where each sample units has a known chance of being selected.






21. Historical research that has been previously collected by someone other than the research and for another purpose.






22. Individual difference variables - geo-demographics






23. Purchases - promotional responses - online/web activities






24. Type vs. content






25. The average of observed data.






26. The most frequently encountered observation.






27. Used to keep respondents on task and alert






28. A condition whereby units of observation may exist in one and only one grouping.






29. The respondents are instructed to respond in their own words and the response depends on a topic






30. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






31. The desired perception that a company wants to be associated with its target market relative to competing brands.






32. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






33. Managing customer relationships by integrating customer information throughout the business.






34. The statistic test for testing a hypothesis with ANOVA.






35. The percentage of the market having heard of a message - product - or brand.






36. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






37. Really two different questions posed in one question






38. Research that allows the statement of cause and effect relationships among data or events.






39. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






40. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






41. Seeks no additional information from the respondent






42. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






43. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






44. An interviewing technique in which mall patrons are stopped and asked for feedback.






45. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






46. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






47. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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48. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






49. Research that attempts to assess new products prior to enacting the introduction.






50. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.