Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






2. Measuring the degree to which an organization conforms to the quality level expected by customers.






3. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






4. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






5. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






6. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






7. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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8. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






9. An informed opinion; a possible solution; useful in guiding research investigations.






10. Who - What - Where - Where - Why - and How questions.






11. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






12. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






13. An interviewing technique in which mall patrons are stopped and asked for feedback.






14. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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15. A method for testing hypotheses of relationships when discrete data is the measurement.






16. If there are more than two options for the response






17. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






18. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






19. Purchases - promotional responses - online/web activities






20. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






21. The systematic process of witnessing and recording behaviors without questioning a subject.






22. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






23. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






24. One that places undue emphasis on some aspect of the topic






25. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






26. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






27. Scales that offer several alternative levels of agreement for respondents.






28. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






29. A summary of how many times each possible raw response was selected by a set of respondents.






30. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






31. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






32. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






33. The percentage of the market having heard of a message - product - or brand.






34. Seeks no additional information from the respondent






35. Buried in its wording elements that make reference to universal beliefs or rules of behavior






36. Facts recorded in numeric fashion






37. Has only two response options such as "yes" or "no"






38. Emphasizes the use of structured interviewing and gathering of empirical data.






39. Demographics - attitudes - preferences






40. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






41. Selecting subject based upon specific ratios of characteristics among sample members.






42. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






43. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






44. Research that attempts to assess new products prior to enacting the introduction.






45. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






46. The desired perception that a company wants to be associated with its target market relative to competing brands.






47. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






48. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






49. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






50. The degree to which a scale measures what it is supposed to measure.