Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The desired perception that a company wants to be associated with its target market relative to competing brands.






2. The average of observed data.






3. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






4. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






5. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






6. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






7. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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8. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






9. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






10. An interviewing technique in which mall patrons are stopped and asked for feedback.






11. Has only two response options such as "yes" or "no"






12. Emphasizes the use of structured interviewing and gathering of empirical data.






13. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






14. The degree to which a scale measures what it is supposed to measure.






15. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






16. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






17. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






18. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






19. Facts recorded in numeric fashion






20. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






22. Gives the respondent a strong cue or expectation as to how to answer






23. Scales that offer on two alternatives; true-false; yes-no.






24. A method for testing hypotheses of relationships when discrete data is the measurement.






25. Allow you to split out groups of respondents to look for differences among those groups






26. A condition whereby all possible groupings of units or data have been included for consideration.






27. Transactions






28. Purchases - promotional responses - online/web activities






29. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






30. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






31. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






32. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






33. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






34. Seeks no additional information from the respondent






35. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






36. Really two different questions posed in one question






37. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






38. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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39. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






40. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






41. One that places undue emphasis on some aspect of the topic






42. Selecting subject based upon specific ratios of characteristics among sample members.






43. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






44. Who - What - Where - Where - Why - and How questions.






45. Scales that offer several alternative levels of agreement for respondents.






46. A measurement process whereby possible answers are predetermined.






47. Type vs. content






48. Individual difference variables - geo-demographics






49. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






50. One to which the answer affects what will be asked next






Can you answer 50 questions in 15 minutes?



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