Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Demographics - attitudes - preferences






2. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






3. An informed opinion; a possible solution; useful in guiding research investigations.






4. Behavioral core - causal data






5. Emphasizes the use of structured interviewing and gathering of empirical data.






6. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






7. A sampling process where each sample units has a known chance of being selected.






8. Includes follow-up question(s) instructing the interviewer to ask for additional information






9. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






10. Measuring the degree to which an organization conforms to the quality level expected by customers.






11. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






12. The desired perception that a company wants to be associated with its target market relative to competing brands.






13. The respondents are instructed to respond in their own words and the response depends on a topic






14. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






15. A type of study that witnesses behaviors and subject are aware that they are being watched.






16. Studies that manipulate independent variables relative to dependent variables in a natural setting.






17. The statistic test for testing a hypothesis with ANOVA.






18. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






19. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






20. Buried in its wording elements that make reference to universal beliefs or rules of behavior






21. Facts recorded in numeric fashion






22. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






23. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






24. Purchases - promotional responses - online/web activities






25. The average of observed data.






26. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






27. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






28. Who - What - Where - Where - Why - and How questions.






29. A method for testing hypotheses of relationships when discrete data is the measurement.






30. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






31. The most frequently encountered observation.






32. Facts recorded in non-numeric fashion






33. Selecting subject based upon specific ratios of characteristics among sample members.






34. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






35. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






36. A condition whereby units of observation may exist in one and only one grouping.






37. The degree to which a scale measures what it is supposed to measure.






38. The extent to which the measurements taken with a particular instrument are repeatable.






39. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






40. Categorical data like gender - age groups - marital status - etc.






41. Qualitative - quantitative - root - derived






42. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






43. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






44. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






45. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






46. Research that attempts to assess product improvements prior to enacting product modifications.






47. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






48. Really two different questions posed in one question






49. A condition whereby all possible groupings of units or data have been included for consideration.






50. Historical research that has been previously collected by someone other than the research and for another purpose.