Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The respondents are instructed to respond in their own words and the response depends on a topic






2. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






3. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






4. An interrogative (question) statement that helps to guide the research process.






5. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






6. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






7. A controlled field study conducted for gaining information on the performance of marketing mix factors.






8. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






9. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






10. Buried in its wording elements that make reference to universal beliefs or rules of behavior






11. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






12. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






13. The percentage of the market having heard of a message - product - or brand.






14. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






15. Emphasizes the use of structured interviewing and gathering of empirical data.






16. Really two different questions posed in one question






17. If there are more than two options for the response






18. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






19. The most frequently encountered observation.






20. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






21. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






22. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






23. Managing customer relationships by integrating customer information throughout the business.






24. Research that allows the statement of cause and effect relationships among data or events.






25. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






26. The desired perception that a company wants to be associated with its target market relative to competing brands.






27. Lists response options on the questionnaire that can be answered quickly and easily






28. Scales that offer several alternative levels of agreement for respondents.






29. General condition indicators of broader problems/opportunities that influence management's thinking






30. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






31. A sampling process where each sample units has a known chance of being selected.






32. Categorical data like gender - age groups - marital status - etc.






33. Behavioral core - causal data






34. A condition whereby units of observation may exist in one and only one grouping.






35. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






36. The degree to which a scale measures what it is supposed to measure.






37. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






38. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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39. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






40. The extent to which the measurements taken with a particular instrument are repeatable.






41. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






42. An informed opinion; a possible solution; useful in guiding research investigations.






43. Type vs. content






44. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






45. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






46. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






47. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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48. Gives the respondent a strong cue or expectation as to how to answer






49. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






50. Research that attempts to assess product improvements prior to enacting product modifications.







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