Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






2. Behavioral core - causal data






3. A measurement process whereby possible answers are predetermined.






4. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






5. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






6. A type of study that witnesses behaviors and subject are aware that they are being watched.






7. Scales that offer several alternative levels of agreement for respondents.






8. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






9. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






10. Individual difference variables - geo-demographics






11. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






12. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






13. Research that attempts to assess product improvements prior to enacting product modifications.






14. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






15. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






16. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






17. Includes follow-up question(s) instructing the interviewer to ask for additional information






18. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






19. Allow you to split out groups of respondents to look for differences among those groups






20. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






21. Purchases - promotional responses - online/web activities






22. Transactions






23. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






24. Research that attempts to assess new products prior to enacting the introduction.






25. The degree to which a scale measures what it is supposed to measure.






26. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






27. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






28. Studies that manipulate independent variables relative to dependent variables in a natural setting.






29. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






30. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






31. Estimating the level of customer demand and the reasons for that demand for a given product or service.






32. Facts recorded in non-numeric fashion






33. A condition whereby all possible groupings of units or data have been included for consideration.






34. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






35. An interviewing technique in which mall patrons are stopped and asked for feedback.






36. Facts recorded in numeric fashion






37. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


38. A study that includes every member of a population of interest; nearly impossible to achieve.






39. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






40. Seeks no additional information from the respondent






41. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






42. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






43. Scales that offer on two alternatives; true-false; yes-no.






44. Qualitative - quantitative - root - derived






45. One that places undue emphasis on some aspect of the topic






46. That data observation that splits a distribution of data at its midpoint.






47. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






48. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






49. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






50. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire