Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.






2. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






3. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






4. Who - What - Where - Where - Why - and How questions.






5. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






6. Seeks no additional information from the respondent






7. One that places undue emphasis on some aspect of the topic






8. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






9. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


10. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






11. A summary of how many times each possible raw response was selected by a set of respondents.






12. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






13. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






14. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






15. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






16. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






17. Purchases - promotional responses - online/web activities






18. The extent to which the measurements taken with a particular instrument are repeatable.






19. The average of observed data.






20. A measurement process whereby possible answers are predetermined.






21. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






22. Lists response options on the questionnaire that can be answered quickly and easily






23. Summary facts - typically representing aggregates of root data






24. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






25. Estimating the level of customer demand and the reasons for that demand for a given product or service.






26. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






27. A study that includes every member of a population of interest; nearly impossible to achieve.






28. One to which the answer affects what will be asked next






29. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






30. Scales that offer several alternative levels of agreement for respondents.






31. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






32. Research that allows the statement of cause and effect relationships among data or events.






33. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






34. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






35. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






36. Managing customer relationships by integrating customer information throughout the business.






37. A condition whereby units of observation may exist in one and only one grouping.






38. Research that attempts to assess new products prior to enacting the introduction.






39. The most frequently encountered observation.






40. Selecting subject based upon specific ratios of characteristics among sample members.






41. Gives the respondent a strong cue or expectation as to how to answer






42. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






43. Buried in its wording elements that make reference to universal beliefs or rules of behavior






44. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






45. A sampling process where each sample units has a known chance of being selected.






46. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






47. A controlled field study conducted for gaining information on the performance of marketing mix factors.






48. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






49. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






50. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]