Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Managing customer relationships by integrating customer information throughout the business.






2. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






3. Really two different questions posed in one question






4. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






5. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






6. The desired perception that a company wants to be associated with its target market relative to competing brands.






7. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






8. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






9. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






10. A type of study that witnesses behaviors and subject are aware that they are being watched.






11. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






12. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






13. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






14. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






15. A condition whereby all possible groupings of units or data have been included for consideration.






16. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






17. Type vs. content






18. Lists response options on the questionnaire that can be answered quickly and easily






19. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






20. An informed opinion; a possible solution; useful in guiding research investigations.






21. An interviewing technique in which mall patrons are stopped and asked for feedback.






22. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






23. Gives the respondent a strong cue or expectation as to how to answer






24. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






25. Individual difference variables - geo-demographics






26. Transactions






27. That data observation that splits a distribution of data at its midpoint.






28. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






29. A measurement process whereby possible answers are predetermined.






30. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






31. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






32. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






33. Research that attempts to assess new products prior to enacting the introduction.






34. Behavioral core - causal data






35. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






36. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






37. Demographics - attitudes - preferences






38. Studies that manipulate independent variables relative to dependent variables in a natural setting.






39. The degree to which a scale measures what it is supposed to measure.






40. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


41. One that places undue emphasis on some aspect of the topic






42. Scales that offer several alternative levels of agreement for respondents.






43. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






44. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






45. Qualitative - quantitative - root - derived






46. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






47. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






48. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






49. General condition indicators of broader problems/opportunities that influence management's thinking






50. Categorical data like gender - age groups - marital status - etc.