Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






2. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






3. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






4. General condition indicators of broader problems/opportunities that influence management's thinking






5. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






6. Gives the respondent a strong cue or expectation as to how to answer






7. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






8. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






9. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






10. Measuring the degree to which an organization conforms to the quality level expected by customers.






11. A measurement process whereby possible answers are predetermined.






12. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






13. Buried in its wording elements that make reference to universal beliefs or rules of behavior






14. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






15. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






16. That data observation that splits a distribution of data at its midpoint.






17. The statistic test for testing a hypothesis with ANOVA.






18. A type of study that witnesses behaviors and subject are aware that they are being watched.






19. The desired perception that a company wants to be associated with its target market relative to competing brands.






20. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






21. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






22. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






23. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






24. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






25. The respondents are instructed to respond in their own words and the response depends on a topic






26. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






27. Seeks no additional information from the respondent






28. A method for testing hypotheses of relationships when discrete data is the measurement.






29. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






30. Scales that offer several alternative levels of agreement for respondents.






31. Historical research that has been previously collected by someone other than the research and for another purpose.






32. A measurement process that seeks an open-end response from study subject.






33. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






34. Who - What - Where - Where - Why - and How questions.






35. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






36. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






37. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


38. A study that includes every member of a population of interest; nearly impossible to achieve.






39. Estimating the level of customer demand and the reasons for that demand for a given product or service.






40. If there are more than two options for the response






41. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






42. Studies that manipulate independent variables relative to dependent variables in a natural setting.






43. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






44. Individual difference variables - geo-demographics






45. Qualitative - quantitative - root - derived






46. Summary facts - typically representing aggregates of root data






47. The extent to which the measurements taken with a particular instrument are repeatable.






48. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






49. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions


50. An interrogative (question) statement that helps to guide the research process.