Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






2. Buried in its wording elements that make reference to universal beliefs or rules of behavior






3. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






4. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






6. Lists response options on the questionnaire that can be answered quickly and easily






7. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






8. Emphasizes the use of structured interviewing and gathering of empirical data.






9. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






10. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






11. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






12. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






13. A sampling process where each sample units has a known chance of being selected.






14. Categorical data like gender - age groups - marital status - etc.






15. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






16. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






17. The statistic test for testing a hypothesis with ANOVA.






18. An interviewing technique in which mall patrons are stopped and asked for feedback.






19. Research that attempts to assess new products prior to enacting the introduction.






20. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






21. Summary facts - typically representing aggregates of root data






22. Includes follow-up question(s) instructing the interviewer to ask for additional information






23. If there are more than two options for the response






24. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






25. Demographics - attitudes - preferences






26. Research that allows the statement of cause and effect relationships among data or events.






27. A method for testing hypotheses of relationships when discrete data is the measurement.






28. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






29. Managing customer relationships by integrating customer information throughout the business.






30. The degree to which a scale measures what it is supposed to measure.






31. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






32. One to which the answer affects what will be asked next






33. An informed opinion; a possible solution; useful in guiding research investigations.






34. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






35. That data observation that splits a distribution of data at its midpoint.






36. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






37. Measuring the degree to which an organization conforms to the quality level expected by customers.






38. The systematic process of witnessing and recording behaviors without questioning a subject.






39. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






40. Who - What - Where - Where - Why - and How questions.






41. A summary of how many times each possible raw response was selected by a set of respondents.






42. The respondents are instructed to respond in their own words and the response depends on a topic






43. A study that includes every member of a population of interest; nearly impossible to achieve.






44. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






45. A measurement process that seeks an open-end response from study subject.






46. A condition whereby units of observation may exist in one and only one grouping.






47. Gives the respondent a strong cue or expectation as to how to answer






48. Transactions






49. A measurement process whereby possible answers are predetermined.






50. One that places undue emphasis on some aspect of the topic