Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






2. Seeks no additional information from the respondent






3. An interviewing technique in which mall patrons are stopped and asked for feedback.






4. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






5. An informed opinion; a possible solution; useful in guiding research investigations.






6. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






7. Studies that manipulate independent variables relative to dependent variables in a natural setting.






8. Summary facts - typically representing aggregates of root data






9. Scales that offer on two alternatives; true-false; yes-no.






10. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






11. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






12. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






13. A measurement process whereby possible answers are predetermined.






14. Measuring the degree to which an organization conforms to the quality level expected by customers.






15. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






16. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






17. Facts recorded in non-numeric fashion






18. One to which the answer affects what will be asked next






19. Research that allows the statement of cause and effect relationships among data or events.






20. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


21. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






22. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






23. Estimating the level of customer demand and the reasons for that demand for a given product or service.






24. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

Warning: Invalid argument supplied for foreach() in /var/www/html/basicversity.com/show_quiz.php on line 183


25. Selecting subject based upon specific ratios of characteristics among sample members.






26. A measurement process that seeks an open-end response from study subject.






27. Transactions






28. A type of study that witnesses behaviors and subject are aware that they are being watched.






29. Buried in its wording elements that make reference to universal beliefs or rules of behavior






30. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






31. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






32. Has only two response options such as "yes" or "no"






33. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






34. Lists response options on the questionnaire that can be answered quickly and easily






35. A method for testing hypotheses of relationships when discrete data is the measurement.






36. A condition whereby units of observation may exist in one and only one grouping.






37. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






38. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






39. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






40. A summary of how many times each possible raw response was selected by a set of respondents.






41. The extent to which the measurements taken with a particular instrument are repeatable.






42. If there are more than two options for the response






43. Facts recorded in numeric fashion






44. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






45. Gives the respondent a strong cue or expectation as to how to answer






46. One that places undue emphasis on some aspect of the topic






47. Managing customer relationships by integrating customer information throughout the business.






48. That data observation that splits a distribution of data at its midpoint.






49. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






50. The statistic test for testing a hypothesis with ANOVA.