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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A condition whereby all possible groupings of units or data have been included for consideration.
Judgement/expert sample
Project Presentation
Relationship Marketing
Exhaustive
2. A measurement process whereby possible answers are predetermined.
Survey Research
Structured Measurement
Relationship Marketing
Hypothesis
3. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Non-probability sample
Question Flow
Nonsampling Error
Unstructured Measurement
4. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Sampling
Cluster Sampling
Problem Definition
Role-Playing
5. The extent to which the measurements taken with a particular instrument are repeatable.
Scale Reliability
Z Test
Concept Testing
Awareness
6. Transactions
Secondary Research
Behavioral core
Causal data
Sampling
7. Summary facts - typically representing aggregates of root data
Semantic Differential
Derived
Stratified Sampling
Customer Relationship Management [CRM]
8. A measurement process that seeks an open-end response from study subject.
Transitions
Data basics
Unstructured Measurement
Discrete Data
9. That data observation that splits a distribution of data at its midpoint.
Chi Squared
Skip Question
Median
Derived
10. Includes follow-up question(s) instructing the interviewer to ask for additional information
Customer Satisfaction Studies
Leading Question
Probability Sample
Probed Open Ended Format
11. Facts recorded in non-numeric fashion
Relationship Marketing
Qualitative
Semantic Differential
Descriptive Research
12. Really two different questions posed in one question
Service Quality Research
Convenience Sampling
Double-Barreled Questions
Normal Distribution
13. Used to keep respondents on task and alert
Prompters
Quantitative
Transitions
Sample Error
14. An interviewing technique in which mall patrons are stopped and asked for feedback.
Mall Intercept Survey
Coding Questions
Structured Measurement
Reversals of Endpoints
15. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Customer Satisfaction Studies
Categorical or Close-ended Question
Project Presentation
Normal Distribution
16. The degree to which a scale measures what it is supposed to measure.
F Statistic
Scale Validity
Continuous Data
One Way Frequency Distribution
17. Has only two response options such as "yes" or "no"
Symptoms
Leading Question
Dual Choice or Dichotomous Categorical Question
Problem Definition
18. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Referral Sampling
Screening Questions
Behavioral data
Mall Intercept Survey
19. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Semantic Differential
Structured Measurement
Scale Reliability
Reversals of Endpoints
20. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Quota Sample
Likert-Type Scales
Role-Playing
Loaded Question
21. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Root
Editing
Skip Question
Exhaustive
22. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Awareness
Qualitative Research
Double-Barreled Questions
23. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Prompters
Simple Random Sampling
Continuous Data
24. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Purposive Sampling
Coding Questions
Simple Random Sampling
Dichotomous Scales
25. Measuring the degree to which an organization conforms to the quality level expected by customers.
Simple random sample
Warm-up Questions
Service Quality Research
Z Test
26. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Discrete Data
Continuous Data
Obtrusive Observation
Coding Questions
27. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Exploratory Research
Field Studies
Prompters
Third-Person Technique
28. The average of observed data.
Open Ended Question
Mean
Categorical or Close-ended Question
Data types
29. Lists response options on the questionnaire that can be answered quickly and easily
Behavioral data
Leading Question
Categorical or Close-ended Question
Research Problem
30. Gives the respondent a strong cue or expectation as to how to answer
Census
Leading Question
Behavioral core
Sampling
31. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Prompters
Simple random sample
Customer Satisfaction Studies
Scaled Response Question
32. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Two-way Frequency Distribution
Warm-up Questions
Customer Satisfaction Studies
Qualitative
33. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Non-probability sample
Root
Primary Research
Quantitative
34. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Quantitative Research
Likert-Type Scales
Convenience Sampling
Primary Research
35. Demographics - attitudes - preferences
Causal data
Systematic Sampling
Causal Research
Secondary Research
36. An informed opinion; a possible solution; useful in guiding research investigations.
Qualitative Research
Dichotomous Scales
Hypothesis
Service Quality Research
37. One to which the answer affects what will be asked next
Sample Error
Normal Distribution
One Way Frequency Distribution
Skip Question
38. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Descriptive Research
t-Test
Quantitative
Convenience Sampling
39. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Qualitative
Quota Sampling
Non-probability sample
Product Testing
40. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Situation Analysis
Coding Questions
Referral Sampling
Derived
41. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Mutually Exclusive
Data Analysis
Awareness
Simple random sample
42. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
ANOVA
Unstructured Measurement
Overstated Questions
Referral Sampling
43. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Convenience Sampling
Prompters
Exhaustive
Concept Testing
44. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming
Descriptive Research
Scale Reliability
Transitions
Chi Squared
45. The systematic process of witnessing and recording behaviors without questioning a subject.
Observation
Problem Definition
Nonsampling Error
Convenience Sampling
46. Emphasizes the use of structured interviewing and gathering of empirical data.
Question Flow
Structured Measurement
Product Test
Quantitative Research
47. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Systematic Sampling
Mall Intercept Survey
Probed Open Ended Format
Warm-up Questions
48. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Descriptive Research
Unobtrusive Observation
Random Sampling
Hypothesis
49. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Project Presentation
Purposive Sampling
Hypothesis
Multiple Response Categorical Question
50. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Judgement/expert sample
Census
Referral Sampling
Open Ended Question