Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The percentage of the market having heard of a message - product - or brand.






2. Who - What - Where - Where - Why - and How questions.






3. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






4. Estimating the level of customer demand and the reasons for that demand for a given product or service.






5. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






6. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






7. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






8. Demographics - attitudes - preferences






9. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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10. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






11. Purchases - promotional responses - online/web activities






12. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






13. A type of study that witnesses behaviors and subject are aware that they are being watched.






14. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






15. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






16. Qualitative - quantitative - root - derived






17. Summary facts - typically representing aggregates of root data






18. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






19. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






20. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






21. Includes follow-up question(s) instructing the interviewer to ask for additional information






22. The systematic process of witnessing and recording behaviors without questioning a subject.






23. Behavioral core - causal data






24. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






25. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






26. Research that attempts to assess new products prior to enacting the introduction.






27. Allow you to split out groups of respondents to look for differences among those groups






28. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






29. Individual difference variables - geo-demographics






30. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






31. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






32. The average of observed data.






33. Research that attempts to assess product improvements prior to enacting product modifications.






34. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






35. A measurement process whereby possible answers are predetermined.






36. A measurement process that seeks an open-end response from study subject.






37. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






38. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






39. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






40. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






41. Lists response options on the questionnaire that can be answered quickly and easily






42. An informed opinion; a possible solution; useful in guiding research investigations.






43. Type vs. content






44. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






45. Facts recorded in non-numeric fashion






46. Really two different questions posed in one question






47. Has only two response options such as "yes" or "no"






48. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






49. Buried in its wording elements that make reference to universal beliefs or rules of behavior






50. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.