Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






2. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






3. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






4. Studies that manipulate independent variables relative to dependent variables in a natural setting.






5. The statistic test for testing a hypothesis with ANOVA.






6. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






7. Categorical data like gender - age groups - marital status - etc.






8. Allow you to split out groups of respondents to look for differences among those groups






9. A measurement process that seeks an open-end response from study subject.






10. Measuring the degree to which an organization conforms to the quality level expected by customers.






11. One that places undue emphasis on some aspect of the topic






12. Seeks no additional information from the respondent






13. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






14. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






15. Behavioral core - causal data






16. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






17. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






18. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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19. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






20. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






21. That data observation that splits a distribution of data at its midpoint.






22. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






23. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






24. The extent to which the measurements taken with a particular instrument are repeatable.






25. A study that includes every member of a population of interest; nearly impossible to achieve.






26. An interrogative (question) statement that helps to guide the research process.






27. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






28. Managing customer relationships by integrating customer information throughout the business.






29. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






30. Used to keep respondents on task and alert






31. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






32. General condition indicators of broader problems/opportunities that influence management's thinking






33. Facts recorded in numeric fashion






34. Historical research that has been previously collected by someone other than the research and for another purpose.






35. Selecting subject based upon specific ratios of characteristics among sample members.






36. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






37. Lists response options on the questionnaire that can be answered quickly and easily






38. Type vs. content






39. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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40. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






41. Purchases - promotional responses - online/web activities






42. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






43. Individual difference variables - geo-demographics






44. The most frequently encountered observation.






45. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






46. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






47. An interviewing technique in which mall patrons are stopped and asked for feedback.






48. The percentage of the market having heard of a message - product - or brand.






49. Who - What - Where - Where - Why - and How questions.






50. Facts recorded in non-numeric fashion