Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A condition whereby units of observation may exist in one and only one grouping.






2. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






3. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






4. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






5. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






6. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






7. General condition indicators of broader problems/opportunities that influence management's thinking






8. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






9. Allow you to split out groups of respondents to look for differences among those groups






10. Lists response options on the questionnaire that can be answered quickly and easily






11. Emphasizes the use of structured interviewing and gathering of empirical data.






12. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






13. Gives the respondent a strong cue or expectation as to how to answer






14. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






15. Managing customer relationships by integrating customer information throughout the business.






16. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






17. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






18. A sampling process where each sample units has a known chance of being selected.






19. Buried in its wording elements that make reference to universal beliefs or rules of behavior






20. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






21. A condition whereby all possible groupings of units or data have been included for consideration.






22. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






23. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






24. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






25. The degree to which a scale measures what it is supposed to measure.






26. Behavioral core - causal data






27. Facts recorded in non-numeric fashion






28. Research that attempts to assess product improvements prior to enacting product modifications.






29. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






30. Individual difference variables - geo-demographics






31. Purchases - promotional responses - online/web activities






32. One to which the answer affects what will be asked next






33. Facts recorded in numeric fashion






34. An interviewing technique in which mall patrons are stopped and asked for feedback.






35. Has only two response options such as "yes" or "no"






36. The respondents are instructed to respond in their own words and the response depends on a topic






37. Who - What - Where - Where - Why - and How questions.






38. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






39. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






40. One that places undue emphasis on some aspect of the topic






41. Used to keep respondents on task and alert






42. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






43. If there are more than two options for the response






44. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






45. Demographics - attitudes - preferences






46. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






47. Type vs. content






48. Scales that offer on two alternatives; true-false; yes-no.






49. The systematic process of witnessing and recording behaviors without questioning a subject.






50. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






Can you answer 50 questions in 15 minutes?



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