Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The respondents are instructed to respond in their own words and the response depends on a topic






2. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






3. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






4. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






5. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






6. Purchases - promotional responses - online/web activities






7. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






8. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






9. Scales that offer on two alternatives; true-false; yes-no.






10. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






11. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






12. Managing customer relationships by integrating customer information throughout the business.






13. One that places undue emphasis on some aspect of the topic






14. That data observation that splits a distribution of data at its midpoint.






15. Facts recorded in non-numeric fashion






16. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






17. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






18. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






19. The most frequently encountered observation.






20. A sampling process where each sample units has a known chance of being selected.






21. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






22. If there are more than two options for the response






23. Really two different questions posed in one question






24. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






25. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






26. The extent to which the measurements taken with a particular instrument are repeatable.






27. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






28. A type of study that witnesses behaviors and subject are aware that they are being watched.






29. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






30. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






31. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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32. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






33. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






34. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






35. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






36. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






37. Buried in its wording elements that make reference to universal beliefs or rules of behavior






38. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






39. The percentage of the market having heard of a message - product - or brand.






40. A condition whereby all possible groupings of units or data have been included for consideration.






41. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






42. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






43. Scales that offer several alternative levels of agreement for respondents.






44. An interviewing technique in which mall patrons are stopped and asked for feedback.






45. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






46. Who - What - Where - Where - Why - and How questions.






47. Historical research that has been previously collected by someone other than the research and for another purpose.






48. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






49. The degree to which a scale measures what it is supposed to measure.






50. The desired perception that a company wants to be associated with its target market relative to competing brands.