Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






2. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






3. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






4. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






5. A method for testing hypotheses of relationships when discrete data is the measurement.






6. One to which the answer affects what will be asked next






7. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






8. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






9. Research that attempts to assess product improvements prior to enacting product modifications.






10. Who - What - Where - Where - Why - and How questions.






11. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






12. Behavioral core - causal data






13. The systematic process of witnessing and recording behaviors without questioning a subject.






14. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






15. General condition indicators of broader problems/opportunities that influence management's thinking






16. Facts recorded in numeric fashion






17. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






18. The extent to which the measurements taken with a particular instrument are repeatable.






19. Purchases - promotional responses - online/web activities






20. The percentage of the market having heard of a message - product - or brand.






21. The average of observed data.






22. Research that attempts to assess new products prior to enacting the introduction.






23. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






24. Allow you to split out groups of respondents to look for differences among those groups






25. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






26. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






27. Has only two response options such as "yes" or "no"






28. The desired perception that a company wants to be associated with its target market relative to competing brands.






29. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






30. Summary facts - typically representing aggregates of root data






31. Estimating the level of customer demand and the reasons for that demand for a given product or service.






32. Individual difference variables - geo-demographics






33. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






34. Facts recorded in non-numeric fashion






35. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






36. Managing customer relationships by integrating customer information throughout the business.






37. Type vs. content






38. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






39. If there are more than two options for the response






40. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






41. The respondents are instructed to respond in their own words and the response depends on a topic






42. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






43. An interrogative (question) statement that helps to guide the research process.






44. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






45. A controlled field study conducted for gaining information on the performance of marketing mix factors.






46. A type of study that witnesses behaviors and subject are aware that they are being watched.






47. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






48. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






49. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






50. Qualitative - quantitative - root - derived