Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






2. Facts recorded in non-numeric fashion






3. General condition indicators of broader problems/opportunities that influence management's thinking






4. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






5. One to which the answer affects what will be asked next






6. Transactions






7. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






8. Gives the respondent a strong cue or expectation as to how to answer






9. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






10. Includes follow-up question(s) instructing the interviewer to ask for additional information






11. Who - What - Where - Where - Why - and How questions.






12. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






13. Individual difference variables - geo-demographics






14. Managing customer relationships by integrating customer information throughout the business.






15. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






16. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






17. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






18. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






19. The average of observed data.






20. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






21. An informed opinion; a possible solution; useful in guiding research investigations.






22. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






23. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






24. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






25. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






26. Summary facts - typically representing aggregates of root data






27. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






28. Qualitative - quantitative - root - derived






29. Lists response options on the questionnaire that can be answered quickly and easily






30. Research that allows the statement of cause and effect relationships among data or events.






31. Buried in its wording elements that make reference to universal beliefs or rules of behavior






32. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






33. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






34. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






35. If there are more than two options for the response






36. Categorical data like gender - age groups - marital status - etc.






37. An interviewing technique in which mall patrons are stopped and asked for feedback.






38. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






39. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






40. Type vs. content






41. The extent to which the measurements taken with a particular instrument are repeatable.






42. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






43. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






44. Research that attempts to assess new products prior to enacting the introduction.






45. Allow you to split out groups of respondents to look for differences among those groups






46. A condition whereby all possible groupings of units or data have been included for consideration.






47. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






48. The percentage of the market having heard of a message - product - or brand.






49. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






50. Research that attempts to assess product improvements prior to enacting product modifications.