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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
Question Flow
Data content
Z Test
Double-Barreled Questions
2. Research that attempts to assess new products prior to enacting the introduction.
Question Flow
Probability Sample
Concept Test
Convenience Sampling
3. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Non-probability sample
Universal Questions
Primary Research
Reversals of Endpoints
4. An interrogative (question) statement that helps to guide the research process.
Quantitative
Mean
Likert-Type Scales
Research Problem
5. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Sample Error
Normal Distribution
Overstated Questions
Census
6. The average of observed data.
Scaled Response Question
Product Testing
Unobtrusive Observation
Mean
7. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Project Presentation
Convenience Sampling
Structured Measurement
Reversals of Endpoints
8. Who - What - Where - Where - Why - and How questions.
F Statistic
Universal Questions
Transitions
Classification Questions
9. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Screening Questions
Mall Intercept Survey
Mode
Problem Definition
10. Used to keep respondents on task and alert
Prompters
Unstructured Measurement
Primary Research
Scale Reliability
11. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items
Situation Analysis
Classification Questions
Data types
Reversals of Endpoints
12. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.
Referral Sampling
Sampling
Leading Question
Probability Sample
13. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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14. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.
Concept Test
Editing
Quantitative
Concept Testing
15. Behavioral core - causal data
Service Quality Research
Question Flow
Quota Sampling
Data content
16. Individual difference variables - geo-demographics
Product Testing
Demographic data
Field Studies
Prompters
17. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Four Do Not's of Question Wording
Classification Questions
Systematic Sampling
Positioning
18. Type vs. content
Data basics
Loaded Question
Random Sampling
Probability Sample
19. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Two-way Frequency Distribution
Relationship Marketing
Non-probability sample
Behavioral data
20. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Exploratory Research
Obtrusive Observation
Probed Open Ended Format
Judgement/expert sample
21. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Mode
Stratified Sampling
Behavioral core
Demand analysis
22. A summary of how many times each possible raw response was selected by a set of respondents.
Root
One Way Frequency Distribution
Mall Intercept Survey
Stratified Sampling
23. Historical research that has been previously collected by someone other than the research and for another purpose.
Secondary Research
Cluster Sampling
Screening Questions
Probed Open Ended Format
24. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Semantic Differential
Data basics
Qualitative Research
Symptoms
25. Purchases - promotional responses - online/web activities
Open Ended Question
Behavioral data
Double-Barreled Questions
Descriptive Research
26. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Third-Person Technique
Secondary Research
Simple random sample
Loaded Question
27. A measurement process that seeks an open-end response from study subject.
Unstructured Measurement
Research Problem
Probed Open Ended Format
Open Ended Question
28. Measuring the degree to which an organization conforms to the quality level expected by customers.
Service Quality Research
Mode
Census
Likert-Type Scales
29. If there are more than two options for the response
Four Do Not's of Question Wording
t-Test
Multiple Response Categorical Question
Continuous Data
30. A measurement process whereby possible answers are predetermined.
Exploratory Research
Causal Research
Structured Measurement
Simple random sample
31. The extent to which the measurements taken with a particular instrument are repeatable.
Scale Reliability
Descriptive Research
Continuous Data
Data basics
32. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Classification Questions
Sampling
Causal Research
33. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Z Test
Referral Sampling
Discrete Data
Likert-Type Scales
34. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.
Double-Barreled Questions
Mean
Survey Research
Discrete Data
35. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study
Quantitative Research
Mean
Scaled Response Question
Unstructured Measurement
36. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Mutually Exclusive
Continuous Data
Systematic Sampling
Nonsampling Error
37. An informed opinion; a possible solution; useful in guiding research investigations.
Mall Intercept Survey
Exploratory Research
Hypothesis
Semantic Differential
38. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Continuous Data
Data Analysis
Mall Intercept Survey
Convenience Sampling
39. Research that allows the statement of cause and effect relationships among data or events.
Data types
Causal Research
Sampling
Warm-up Questions
40. Scales that offer several alternative levels of agreement for respondents.
Likert-Type Scales
Situation Analysis
Sample Error
Field Studies
41. A method for testing hypotheses of relationships when discrete data is the measurement.
Stratified Sampling
Demographic data
Unstructured Measurement
Chi Squared
42. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Normal Distribution
Judgement/expert sample
Quota Sampling
Quota Sample
43. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Experimentation
Survey Research
Qualitative Research
Research Problem
44. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.
Cluster Sampling
Derived
Referral Sampling
Situation Analysis
45. Research that attempts to assess product improvements prior to enacting product modifications.
Scale Reliability
Convenience Sampling
Multiple Response Categorical Question
Product Test
46. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.
ANOVA
Customer Relationship Management [CRM]
Categorical or Close-ended Question
Judgement/expert sample
47. Gives the respondent a strong cue or expectation as to how to answer
Role-Playing
Qualitative
Leading Question
Field Studies
48. An interviewing technique in which mall patrons are stopped and asked for feedback.
Census
Stratified random sample
Mall Intercept Survey
Loaded Question
49. Qualitative - quantitative - root - derived
Mutually Exclusive
Non-probability sample
Systematic Sampling
Data types
50. Lists response options on the questionnaire that can be answered quickly and easily
Unobtrusive Observation
Overstated Questions
Categorical or Close-ended Question
Service Quality Research