Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






2. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






3. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






4. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






5. Used to keep respondents on task and alert






6. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






7. Research that allows the statement of cause and effect relationships among data or events.






8. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






9. The most frequently encountered observation.






10. Allow you to split out groups of respondents to look for differences among those groups






11. A condition whereby units of observation may exist in one and only one grouping.






12. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






13. Scales that offer several alternative levels of agreement for respondents.






14. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






15. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






16. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






17. Selecting subject based upon specific ratios of characteristics among sample members.






18. Qualitative - quantitative - root - derived






19. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






20. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






21. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal


22. Really two different questions posed in one question






23. Facts recorded in non-numeric fashion






24. The statistic test for testing a hypothesis with ANOVA.






25. Type vs. content






26. Scales that offer on two alternatives; true-false; yes-no.






27. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






28. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






29. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






30. Research that attempts to assess product improvements prior to enacting product modifications.






31. A method for testing hypotheses of relationships when discrete data is the measurement.






32. Transactions






33. Individual difference variables - geo-demographics






34. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






35. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






36. Measuring the degree to which an organization conforms to the quality level expected by customers.






37. A measurement process whereby possible answers are predetermined.






38. An interviewing technique in which mall patrons are stopped and asked for feedback.






39. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






40. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






41. The extent to which the measurements taken with a particular instrument are repeatable.






42. A sampling process where each sample units has a known chance of being selected.






43. Buried in its wording elements that make reference to universal beliefs or rules of behavior






44. Lists response options on the questionnaire that can be answered quickly and easily






45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






46. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






47. Categorical data like gender - age groups - marital status - etc.






48. Historical research that has been previously collected by someone other than the research and for another purpose.






49. Includes follow-up question(s) instructing the interviewer to ask for additional information






50. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.