Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. One to which the answer affects what will be asked next






2. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






3. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






4. Facts recorded in non-numeric fashion






5. A sampling process where each sample units has a known chance of being selected.






6. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






7. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






8. Scales that offer several alternative levels of agreement for respondents.






9. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






10. The desired perception that a company wants to be associated with its target market relative to competing brands.






11. Gives the respondent a strong cue or expectation as to how to answer






12. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






13. Who - What - Where - Where - Why - and How questions.






14. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






15. An interviewing technique in which mall patrons are stopped and asked for feedback.






16. Purchases - promotional responses - online/web activities






17. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






18. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






19. That data observation that splits a distribution of data at its midpoint.






20. Research that attempts to assess new products prior to enacting the introduction.






21. Qualitative - quantitative - root - derived






22. Estimating the level of customer demand and the reasons for that demand for a given product or service.






23. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






24. General condition indicators of broader problems/opportunities that influence management's thinking






25. Studies that manipulate independent variables relative to dependent variables in a natural setting.






26. Individual difference variables - geo-demographics






27. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






28. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






29. Measuring the degree to which an organization conforms to the quality level expected by customers.






30. The extent to which the measurements taken with a particular instrument are repeatable.






31. Type vs. content






32. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






33. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






34. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






35. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






36. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






37. Scales that offer on two alternatives; true-false; yes-no.






38. A controlled field study conducted for gaining information on the performance of marketing mix factors.






39. The average of observed data.






40. Emphasizes the use of structured interviewing and gathering of empirical data.






41. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






42. Categorical data like gender - age groups - marital status - etc.






43. Includes follow-up question(s) instructing the interviewer to ask for additional information






44. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






45. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






46. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






47. A condition whereby units of observation may exist in one and only one grouping.






48. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






49. Research that allows the statement of cause and effect relationships among data or events.






50. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.