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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Data Analysis
Four Do's of Question Wording
Nonsampling Error
Relationship Marketing
2. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Normal Distribution
Reversals of Endpoints
Primary Research
Project Presentation
3. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Third-Person Technique
Quota Sampling
Causal Research
Unobtrusive Observation
4. Studies that manipulate independent variables relative to dependent variables in a natural setting.
Field Studies
Systematic Sampling
Likert-Type Scales
Two-way Frequency Distribution
5. Purchases - promotional responses - online/web activities
Causal Research
ANOVA
Descriptive Research
Behavioral data
6. Qualitative - quantitative - root - derived
Unobtrusive Observation
Sampling
Data types
Four Do Not's of Question Wording
7. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Behavioral core
Chi Squared
Continuous Data
Prompters
8. Used to keep respondents on task and alert
Leading Question
Prompters
Non-probability sample
Editing
9. The extent to which the measurements taken with a particular instrument are repeatable.
Scale Reliability
Discrete Data
Likert-Type Scales
Four Do's of Question Wording
10. Transactions
Convenience Sampling
Screening Questions
Behavioral core
Hypothesis
11. The systematic process of witnessing and recording behaviors without questioning a subject.
Qualitative
Observation
Laboratory Studies
Four Do Not's of Question Wording
12. Research that attempts to assess product improvements prior to enacting product modifications.
Product Test
Field Studies
Semantic Differential
Observation
13. Scales that offer several alternative levels of agreement for respondents.
Symptoms
Classification Questions
Exploratory Research
Likert-Type Scales
14. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Convenience Sampling
Hypothesis
Simple Random Sampling
Z Test
15. The statistic test for testing a hypothesis with ANOVA.
F Statistic
Root
Customer Satisfaction Studies
Quota Sampling
16. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Quota Sample
Two-way Frequency Distribution
Data content
Behavioral data
17. One that places undue emphasis on some aspect of the topic
Scaled Response Question
Overstated Questions
Root
Product Test
18. A measurement process that seeks an open-end response from study subject.
Observation
Unstructured Measurement
Sampling
Systematic Sampling
19. Managing customer relationships by integrating customer information throughout the business.
Service Quality Research
Customer Relationship Management [CRM]
Coding Questions
Scaled Response Question
20. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Field Studies
Loaded Question
Relationship Marketing
Derived
21. Summary facts - typically representing aggregates of root data
Chi Squared
Root
Derived
Role-Playing
22. The respondents are instructed to respond in their own words and the response depends on a topic
Prompters
Open Ended Question
Semantic Differential
Primary Research
23. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Editing
Data Analysis
Behavioral data
Field Studies
24. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Mutually Exclusive
Data Analysis
Nonsampling Error
Experimentation
25. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Dichotomous Scales
Semantic Differential
Survey Research
Third-Person Technique
26. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Stratified Sampling
t-Test
Qualitative
Judgement/expert sample
27. That data observation that splits a distribution of data at its midpoint.
Reversals of Endpoints
Behavioral data
Demand analysis
Median
28. The average of observed data.
Mean
Discrete Data
Census
Probability Sample
29. Demographics - attitudes - preferences
Causal data
Stratified Sampling
Continuous Data
Random Sampling
30. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Awareness
Survey Research
Leading Question
Customer Satisfaction Studies
31. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Sampling
Unprobed Open Ended Format
Quantitative
Probability Sample
32. Who - What - Where - Where - Why - and How questions.
Universal Questions
Exhaustive
Simple Random Sampling
F Statistic
33. Research that attempts to assess new products prior to enacting the introduction.
Customer Satisfaction Studies
Demographic data
Chi Squared
Concept Test
34. A summary of how many times each possible raw response was selected by a set of respondents.
Categorical or Close-ended Question
One Way Frequency Distribution
Scaled Response Question
Project Presentation
35. A type of study that witnesses behaviors and subject are aware that they are being watched.
Convenience Sampling
Sampling
Obtrusive Observation
Z Test
36. An interviewing technique in which mall patrons are stopped and asked for feedback.
Mall Intercept Survey
Referral Sampling
Exploratory Research
Continuous Data
37. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Demand analysis
Simple Random Sampling
Editing
ANOVA
38. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Random Sampling
Loaded Question
Laboratory Studies
Systematic Sampling
39. An informed opinion; a possible solution; useful in guiding research investigations.
Quantitative
Random Sampling
Hypothesis
Product Testing
40. A condition whereby all possible groupings of units or data have been included for consideration.
Leading Question
Exhaustive
Qualitative
Mean
41. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Role-Playing
Customer Relationship Management [CRM]
Likert-Type Scales
Observation
42. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Unobtrusive Observation
Quota Sampling
Convenience Sampling
Problem Definition
43. Individual difference variables - geo-demographics
Demographic data
Quota Sample
Unobtrusive Observation
Unprobed Open Ended Format
44. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
ANOVA
One Way Frequency Distribution
Role-Playing
Normal Distribution
45. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Product Testing
Laboratory Studies
Quantitative Research
Cluster Sampling
46. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Qualitative Research
Service Quality Research
F Statistic
Stratified Sampling
47. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i
Two-way Frequency Distribution
Qualitative Research
Likert-Type Scales
Coding Questions
48. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Positioning
Laboratory Studies
Experimentation
Two-way Frequency Distribution
49. Selecting subject based upon specific ratios of characteristics among sample members.
Project Presentation
ANOVA
Quota Sample
Data types
50. The most frequently encountered observation.
Mode
Mall Intercept Survey
Transitions
Third-Person Technique