Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Summary facts - typically representing aggregates of root data






2. Emphasizes the use of structured interviewing and gathering of empirical data.






3. Studies that manipulate independent variables relative to dependent variables in a natural setting.






4. The degree to which a scale measures what it is supposed to measure.






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






6. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






7. Type vs. content






8. The extent to which the measurements taken with a particular instrument are repeatable.






9. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






10. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






11. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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12. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






13. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






14. Used to keep respondents on task and alert






15. If there are more than two options for the response






16. A measurement process whereby possible answers are predetermined.






17. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






18. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






19. Selecting subject based upon specific ratios of characteristics among sample members.






20. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






21. Facts recorded in non-numeric fashion






22. The average of observed data.






23. A controlled field study conducted for gaining information on the performance of marketing mix factors.






24. General condition indicators of broader problems/opportunities that influence management's thinking






25. The statistic test for testing a hypothesis with ANOVA.






26. The desired perception that a company wants to be associated with its target market relative to competing brands.






27. Transactions






28. A method for testing hypotheses of relationships when discrete data is the measurement.






29. A study that includes every member of a population of interest; nearly impossible to achieve.






30. Allow you to split out groups of respondents to look for differences among those groups






31. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






32. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






33. Has only two response options such as "yes" or "no"






34. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






35. A measurement process that seeks an open-end response from study subject.






36. A condition whereby units of observation may exist in one and only one grouping.






37. Purchases - promotional responses - online/web activities






38. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






39. Facts recorded in numeric fashion






40. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






41. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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42. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






43. Who - What - Where - Where - Why - and How questions.






44. Demographics - attitudes - preferences






45. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






46. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






47. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






48. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






49. Categorical data like gender - age groups - marital status - etc.






50. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select