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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Facts recorded in numeric fashion
Research Problem
Causal Research
Dual Choice or Dichotomous Categorical Question
Quantitative
2. An informed opinion; a possible solution; useful in guiding research investigations.
Four Do Not's of Question Wording
Unobtrusive Observation
Hypothesis
Continuous Data
3. If there are more than two options for the response
Probability Sample
Primary Research
Normal Distribution
Multiple Response Categorical Question
4. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Secondary Research
Convenience Sampling
Loaded Question
Convenience Sampling
5. Emphasizes the use of structured interviewing and gathering of empirical data.
Secondary Research
Service Quality Research
Customer Relationship Management [CRM]
Quantitative Research
6. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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7. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.
Product Testing
ANOVA
t-Test
Leading Question
8. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
One Way Frequency Distribution
Question Flow
Probed Open Ended Format
Quantitative
9. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Overstated Questions
Discrete Data
Judgement/expert sample
Hypothesis
10. A controlled field study conducted for gaining information on the performance of marketing mix factors.
Categorical or Close-ended Question
Test Marketing
Awareness
Semantic Differential
11. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Exhaustive
Exploratory Research
Customer Relationship Management [CRM]
Mall Intercept Survey
12. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Causal Research
Scale Validity
Data types
Convenience Sampling
13. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Relationship Marketing
Root
Continuous Data
Experimentation
14. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.
Coding Questions
Multiple Response Categorical Question
Mall Intercept Survey
Problem Definition
15. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
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16. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.
Median
Mean
Non-probability sample
Nonsampling Error
17. Scales that offer on two alternatives; true-false; yes-no.
Dichotomous Scales
Test Marketing
F Statistic
Sampling
18. Allow you to split out groups of respondents to look for differences among those groups
Z Test
Quota Sampling
Classification Questions
Non-probability sample
19. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each
Customer Satisfaction Studies
Quota Sampling
Non-probability sample
Transitions
20. The desired perception that a company wants to be associated with its target market relative to competing brands.
Quota Sampling
Skip Question
Judgement/expert sample
Positioning
21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
t-Test
Z Test
Quota Sample
Probed Open Ended Format
22. Managing customer relationships by integrating customer information throughout the business.
Causal Research
Judgement/expert sample
Customer Relationship Management [CRM]
Probability Sample
23. A condition whereby all possible groupings of units or data have been included for consideration.
Mutually Exclusive
Qualitative Research
Scale Validity
Exhaustive
24. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak
Convenience Sampling
Quantitative
Symptoms
Stratified Sampling
25. A summary of how many times each possible raw response was selected by a set of respondents.
Laboratory Studies
Product Test
One Way Frequency Distribution
Demographic data
26. Selecting subject based upon specific ratios of characteristics among sample members.
Concept Test
Screening Questions
Dichotomous Scales
Quota Sample
27. Who - What - Where - Where - Why - and How questions.
Root
Overstated Questions
Universal Questions
Exploratory Research
28. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Primary Research
Multiple Response Categorical Question
Judgement/expert sample
Third-Person Technique
29. Research that attempts to assess product improvements prior to enacting product modifications.
Stratified Sampling
Product Test
Problem Definition
Demand analysis
30. A sampling process where each sample units has a known chance of being selected.
Skip Question
Random Sampling
Sample Error
Double-Barreled Questions
31. Emphasizes the use of unstructured interviewing techniques; ethnographic research.
Product Testing
Qualitative Research
Positioning
Random Sampling
32. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Mean
Simple random sample
Hypothesis
Likert-Type Scales
33. One that places undue emphasis on some aspect of the topic
Scale Reliability
Overstated Questions
Data basics
Hypothesis
34. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Project Presentation
Situation Analysis
Purposive Sampling
Cluster Sampling
35. One to which the answer affects what will be asked next
Question Flow
Skip Question
Project Presentation
Secondary Research
36. The most frequently encountered observation.
Simple Random Sampling
Unstructured Measurement
Open Ended Question
Mode
37. Qualitative - quantitative - root - derived
Discrete Data
Median
Primary Research
Data types
38. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.
Semantic Differential
Four Do's of Question Wording
Relationship Marketing
ANOVA
39. A type of study that witnesses behaviors and subject are aware that they are being watched.
Derived
Dual Choice or Dichotomous Categorical Question
Open Ended Question
Obtrusive Observation
40. The percentage of the market having heard of a message - product - or brand.
Loaded Question
Quota Sampling
Awareness
Mode
41. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Judgement/expert sample
Simple random sample
Laboratory Studies
Project Presentation
42. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Demand analysis
Product Test
Convenience Sampling
Non-probability sample
43. The degree to which a scale measures what it is supposed to measure.
Scale Validity
Four Do's of Question Wording
Descriptive Research
Sampling
44. Includes follow-up question(s) instructing the interviewer to ask for additional information
Probed Open Ended Format
Customer Satisfaction Studies
Behavioral data
Purposive Sampling
45. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Role-Playing
Referral Sampling
Mode
Dual Choice or Dichotomous Categorical Question
46. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.
Editing
Random Sampling
Dichotomous Scales
Probability Sample
47. Has only two response options such as "yes" or "no"
Data basics
Dual Choice or Dichotomous Categorical Question
Scaled Response Question
Classification Questions
48. A method for testing hypotheses of relationships when discrete data is the measurement.
Field Studies
Project Presentation
Screening Questions
Chi Squared
49. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Causal data
Sampling
Editing
Data Analysis
50. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Concept Testing
Problem Definition
Project Presentation
Dual Choice or Dichotomous Categorical Question