Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






2. Allow you to split out groups of respondents to look for differences among those groups






3. One to which the answer affects what will be asked next






4. A study that includes every member of a population of interest; nearly impossible to achieve.






5. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






6. Managing customer relationships by integrating customer information throughout the business.






7. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






8. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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9. Seeks no additional information from the respondent






10. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






11. Includes follow-up question(s) instructing the interviewer to ask for additional information






12. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






13. Purchases - promotional responses - online/web activities






14. A condition whereby units of observation may exist in one and only one grouping.






15. A controlled field study conducted for gaining information on the performance of marketing mix factors.






16. Research that attempts to assess product improvements prior to enacting product modifications.






17. Research that attempts to assess new products prior to enacting the introduction.






18. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






19. A method for testing hypotheses of relationships when discrete data is the measurement.






20. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






21. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






22. Transactions






23. Lists response options on the questionnaire that can be answered quickly and easily






24. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






25. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






26. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






27. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






28. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






29. A type of study that witnesses behaviors and subject are aware that they are being watched.






30. Who - What - Where - Where - Why - and How questions.






31. A summary of how many times each possible raw response was selected by a set of respondents.






32. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






33. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






34. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






35. Really two different questions posed in one question






36. The statistic test for testing a hypothesis with ANOVA.






37. The degree to which a scale measures what it is supposed to measure.






38. Used to keep respondents on task and alert






39. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






40. The extent to which the measurements taken with a particular instrument are repeatable.






41. A sampling process where each sample units has a known chance of being selected.






42. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






43. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






44. Emphasizes the use of structured interviewing and gathering of empirical data.






45. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






46. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






47. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






48. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






49. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






50. General condition indicators of broader problems/opportunities that influence management's thinking