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Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A summary of how many times each possible raw response was selected by a set of respondents.






2. Facts recorded in numeric fashion






3. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






4. Allow you to split out groups of respondents to look for differences among those groups






5. Used to keep respondents on task and alert






6. The statistic test for testing a hypothesis with ANOVA.






7. An informed opinion; a possible solution; useful in guiding research investigations.






8. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






9. Categorical data like gender - age groups - marital status - etc.






10. The percentage of the market having heard of a message - product - or brand.






11. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






12. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






13. Has only two response options such as "yes" or "no"






14. Scales that offer several alternative levels of agreement for respondents.






15. Measuring the degree to which an organization conforms to the quality level expected by customers.






16. Studies that manipulate independent variables relative to dependent variables in a natural setting.






17. Managing customer relationships by integrating customer information throughout the business.






18. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






19. A study that includes every member of a population of interest; nearly impossible to achieve.






20. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






21. The most frequently encountered observation.






22. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






23. If there are more than two options for the response






24. Scales that offer on two alternatives; true-false; yes-no.






25. Type vs. content






26. Estimating the level of customer demand and the reasons for that demand for a given product or service.






27. The average of observed data.






28. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






29. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






30. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






31. Demographics - attitudes - preferences






32. Research that attempts to assess new products prior to enacting the introduction.






33. A method for testing hypotheses of relationships when discrete data is the measurement.






34. General condition indicators of broader problems/opportunities that influence management's thinking






35. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






36. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






37. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






38. An interrogative (question) statement that helps to guide the research process.






39. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






40. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






41. That data observation that splits a distribution of data at its midpoint.






42. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






43. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






44. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






45. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






46. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






47. Includes follow-up question(s) instructing the interviewer to ask for additional information






48. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






49. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






50. The respondents are instructed to respond in their own words and the response depends on a topic







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