Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Used to keep respondents on task and alert






2. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






3. Measuring the degree to which an organization conforms to the quality level expected by customers.






4. Individual difference variables - geo-demographics






5. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






6. A summary of how many times each possible raw response was selected by a set of respondents.






7. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






8. A measurement process that seeks an open-end response from study subject.






9. An interviewing technique in which mall patrons are stopped and asked for feedback.






10. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






11. An interrogative (question) statement that helps to guide the research process.






12. Transactions






13. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






14. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






15. Research that attempts to assess new products prior to enacting the introduction.






16. If there are more than two options for the response






17. Research that attempts to assess product improvements prior to enacting product modifications.






18. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






19. Who - What - Where - Where - Why - and How questions.






20. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






21. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






22. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






23. That data observation that splits a distribution of data at its midpoint.






24. A measurement process whereby possible answers are predetermined.






25. One that places undue emphasis on some aspect of the topic






26. A method for testing hypotheses of relationships when discrete data is the measurement.






27. The extent to which the measurements taken with a particular instrument are repeatable.






28. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






29. A condition whereby all possible groupings of units or data have been included for consideration.






30. Purchases - promotional responses - online/web activities






31. A sampling process where each sample units has a known chance of being selected.






32. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






33. One to which the answer affects what will be asked next






34. Behavioral core - causal data






35. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






36. Categorical data like gender - age groups - marital status - etc.






37. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






38. Selecting subject based upon specific ratios of characteristics among sample members.






39. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






40. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






41. Really two different questions posed in one question






42. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






43. A study that includes every member of a population of interest; nearly impossible to achieve.






44. Summary facts - typically representing aggregates of root data






45. Managing customer relationships by integrating customer information throughout the business.






46. The percentage of the market having heard of a message - product - or brand.






47. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






48. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






49. The degree to which a scale measures what it is supposed to measure.






50. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.