Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Purchases - promotional responses - online/web activities






2. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






3. Historical research that has been previously collected by someone other than the research and for another purpose.






4. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






5. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






6. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






7. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






8. Studies that manipulate independent variables relative to dependent variables in a natural setting.






9. That data observation that splits a distribution of data at its midpoint.






10. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






11. A summary of how many times each possible raw response was selected by a set of respondents.






12. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






13. A measurement process whereby possible answers are predetermined.






14. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






15. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






16. Measuring the degree to which an organization conforms to the quality level expected by customers.






17. A controlled field study conducted for gaining information on the performance of marketing mix factors.






18. Estimating the level of customer demand and the reasons for that demand for a given product or service.






19. An interrogative (question) statement that helps to guide the research process.






20. The average of observed data.






21. If there are more than two options for the response






22. Managing customer relationships by integrating customer information throughout the business.






23. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






24. Individual difference variables - geo-demographics






25. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






26. Seeks no additional information from the respondent






27. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






28. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






29. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






30. A condition whereby units of observation may exist in one and only one grouping.






31. Categorical data like gender - age groups - marital status - etc.






32. Research that allows the statement of cause and effect relationships among data or events.






33. The extent to which the measurements taken with a particular instrument are repeatable.






34. An interviewing technique in which mall patrons are stopped and asked for feedback.






35. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






36. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






37. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






38. Research that attempts to assess new products prior to enacting the introduction.






39. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






40. Type vs. content






41. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






42. Lists response options on the questionnaire that can be answered quickly and easily






43. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






44. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






45. A measurement process that seeks an open-end response from study subject.






46. Really two different questions posed in one question






47. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






48. Scales that offer several alternative levels of agreement for respondents.






49. Has only two response options such as "yes" or "no"






50. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire