Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






2. A condition whereby all possible groupings of units or data have been included for consideration.






3. Individual difference variables - geo-demographics






4. A sampling process where each sample units has a known chance of being selected.






5. Behavioral core - causal data






6. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






7. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






8. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






9. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






10. Lists response options on the questionnaire that can be answered quickly and easily






11. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






12. The statistic test for testing a hypothesis with ANOVA.






13. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






14. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






15. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






16. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






17. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






18. Facts recorded in numeric fashion






19. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






20. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






21. Categorical data like gender - age groups - marital status - etc.






22. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






23. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






24. Who - What - Where - Where - Why - and How questions.






25. Estimating the level of customer demand and the reasons for that demand for a given product or service.






26. Scales that offer several alternative levels of agreement for respondents.






27. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






28. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






29. A measurement process that seeks an open-end response from study subject.






30. Summary facts - typically representing aggregates of root data






31. Scales that offer on two alternatives; true-false; yes-no.






32. The average of observed data.






33. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






34. The degree to which a scale measures what it is supposed to measure.






35. The desired perception that a company wants to be associated with its target market relative to competing brands.






36. Facts recorded in non-numeric fashion






37. Measuring the degree to which an organization conforms to the quality level expected by customers.






38. The extent to which the measurements taken with a particular instrument are repeatable.






39. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






40. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






41. A measurement process whereby possible answers are predetermined.






42. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






43. Transactions






44. Studies that manipulate independent variables relative to dependent variables in a natural setting.






45. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






46. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






47. A condition whereby units of observation may exist in one and only one grouping.






48. An interrogative (question) statement that helps to guide the research process.






49. Type vs. content






50. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.