Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






2. A measurement process that seeks an open-end response from study subject.






3. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






4. An interviewing technique in which mall patrons are stopped and asked for feedback.






5. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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6. Lists response options on the questionnaire that can be answered quickly and easily






7. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






8. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






9. Selecting subject based upon specific ratios of characteristics among sample members.






10. The degree to which a scale measures what it is supposed to measure.






11. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






12. Summary facts - typically representing aggregates of root data






13. Demographics - attitudes - preferences






14. Used to screen out respondents who do not meet the qualifications necessary to take part in the research study






15. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have






16. Scales that offer several alternative levels of agreement for respondents.






17. Emphasizes the use of structured interviewing and gathering of empirical data.






18. A measurement process whereby possible answers are predetermined.






19. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






20. That data observation that splits a distribution of data at its midpoint.






21. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






22. Type vs. content






23. Really two different questions posed in one question






24. A condition whereby units of observation may exist in one and only one grouping.






25. A summary of how many times each possible raw response was selected by a set of respondents.






26. Used to keep respondents on task and alert






27. Managing customer relationships by integrating customer information throughout the business.






28. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






29. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






30. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






31. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






32. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






33. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






34. The extent to which the measurements taken with a particular instrument are repeatable.






35. A condition whereby all possible groupings of units or data have been included for consideration.






36. Who - What - Where - Where - Why - and How questions.






37. Individual difference variables - geo-demographics






38. Purchases - promotional responses - online/web activities






39. Allow you to split out groups of respondents to look for differences among those groups






40. Behavioral core - causal data






41. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






42. An informed opinion; a possible solution; useful in guiding research investigations.






43. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






44. Has only two response options such as "yes" or "no"






45. Research that attempts to assess product improvements prior to enacting product modifications.






46. Gives the respondent a strong cue or expectation as to how to answer






47. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






48. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






49. One that places undue emphasis on some aspect of the topic






50. The statistic test for testing a hypothesis with ANOVA.