Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






2. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






3. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






4. The systematic process of witnessing and recording behaviors without questioning a subject.






5. The respondents are instructed to respond in their own words and the response depends on a topic






6. If there are more than two options for the response






7. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






8. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






9. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






10. Emphasizes the use of structured interviewing and gathering of empirical data.






11. Includes follow-up question(s) instructing the interviewer to ask for additional information






12. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






13. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






14. One to which the answer affects what will be asked next






15. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






16. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions

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17. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






18. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






19. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






20. Studies that manipulate independent variables relative to dependent variables in a natural setting.






21. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






22. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






23. Facts recorded in non-numeric fashion






24. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






25. A measurement process whereby possible answers are predetermined.






26. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






27. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






28. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






29. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






30. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






31. Categorical data like gender - age groups - marital status - etc.






32. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






33. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






34. Measuring the degree to which an organization conforms to the quality level expected by customers.






35. Seeks no additional information from the respondent






36. The degree to which a scale measures what it is supposed to measure.






37. If the population is believed to have a skewed distribution for one or more of its distinguishing factors (e.g. income or product usage) - the researcher identifies subpopulations in the sample frame called strata. A simple random sample is then tak






38. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






39. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






40. The extent to which the measurements taken with a particular instrument are repeatable.






41. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






42. A controlled field study conducted for gaining information on the performance of marketing mix factors.






43. A type of study that witnesses behaviors and subject are aware that they are being watched.






44. One that places undue emphasis on some aspect of the topic






45. A study that includes every member of a population of interest; nearly impossible to achieve.






46. Research that attempts to assess product improvements prior to enacting product modifications.






47. Research that allows the statement of cause and effect relationships among data or events.






48. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






49. Type vs. content






50. Purchases - promotional responses - online/web activities