Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Summary facts - typically representing aggregates of root data






2. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire






3. Individual difference variables - geo-demographics






4. A measurement process whereby possible answers are predetermined.






5. Nonprobability sampling resulting when sampling units do not have an known chance of being included.






6. A type of study that witnesses behaviors and subject are aware that they are being watched.






7. A condition whereby all possible groupings of units or data have been included for consideration.






8. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






9. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






10. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






11. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






12. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






13. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






14. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






15. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






16. The percentage of the market having heard of a message - product - or brand.






17. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






18. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






19. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






20. Research that allows the statement of cause and effect relationships among data or events.






21. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






22. A method for testing hypotheses of relationships when discrete data is the measurement.






23. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






24. Used to keep respondents on task and alert






25. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






26. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






27. A condition whereby units of observation may exist in one and only one grouping.






28. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






29. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






30. The process of selecting a small group of population elements for the purposes of imitating the population. Snapshot.






31. Buried in its wording elements that make reference to universal beliefs or rules of behavior






32. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






33. Really two different questions posed in one question






34. The extent to which the measurements taken with a particular instrument are repeatable.






35. Type vs. content






36. Studies that manipulate independent variables relative to dependent variables in a natural setting.






37. A type of bias that occurs in a research study regardless of whether a census or sample was gathered.






38. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






39. Has only two response options such as "yes" or "no"






40. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






41. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






42. A study that includes every member of a population of interest; nearly impossible to achieve.






43. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






44. Allow you to split out groups of respondents to look for differences among those groups






45. Categorical data like gender - age groups - marital status - etc.






46. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






47. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






48. If there are more than two options for the response






49. Selecting subject based upon specific ratios of characteristics among sample members.






50. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.