Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Historical research that has been previously collected by someone other than the research and for another purpose.






2. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.






3. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






4. Selecting subject based upon specific ratios of characteristics among sample members.






5. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






6. Type vs. content






7. A summary of how many times each possible raw response was selected by a set of respondents.






8. Managing customer relationships by integrating customer information throughout the business.






9. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






10. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






11. A condition whereby all possible groupings of units or data have been included for consideration.






12. Behavioral core - causal data






13. An interrogative (question) statement that helps to guide the research process.






14. That data observation that splits a distribution of data at its midpoint.






15. The extent to which the measurements taken with a particular instrument are repeatable.






16. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






17. Scales that offer several alternative levels of agreement for respondents.






18. Facts recorded in numeric fashion






19. One to which the answer affects what will be asked next






20. Individual difference variables - geo-demographics






21. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)






22. Systematic gathering of information from a sample of respondents to gain inferences of a population of interest.






23. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






24. Summary facts - typically representing aggregates of root data






25. One that places undue emphasis on some aspect of the topic






26. Lists response options on the questionnaire that can be answered quickly and easily






27. The statistic test for testing a hypothesis with ANOVA.






28. A measurement process that seeks an open-end response from study subject.






29. Includes follow-up question(s) instructing the interviewer to ask for additional information






30. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






31. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select






32. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






33. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






34. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






35. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






36. A condition whereby units of observation may exist in one and only one grouping.






37. Qualitative - quantitative - root - derived






38. Allow you to split out groups of respondents to look for differences among those groups






39. The systematic process of witnessing and recording behaviors without questioning a subject.






40. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






41. If there are more than two options for the response






42. Studies that manipulate independent variables relative to dependent variables in a natural setting.






43. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






44. A study that includes every member of a population of interest; nearly impossible to achieve.






45. Has only two response options such as "yes" or "no"






46. Research that allows the statement of cause and effect relationships among data or events.






47. A type of study that witnesses behaviors and subject are aware that they are being watched.






48. Emphasizes the use of structured interviewing and gathering of empirical data.






49. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






50. Demographics - attitudes - preferences