Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






2. The desired perception that a company wants to be associated with its target market relative to competing brands.






3. Buried in its wording elements that make reference to universal beliefs or rules of behavior






4. Emphasizes the use of structured interviewing and gathering of empirical data.






5. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






6. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






7. Qualitative - quantitative - root - derived






8. Seeks no additional information from the respondent






9. The percentage of the market having heard of a message - product - or brand.






10. Purchases - promotional responses - online/web activities






11. That data observation that splits a distribution of data at its midpoint.






12. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






13. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






14. Gives the respondent a strong cue or expectation as to how to answer






15. A measurement process whereby possible answers are predetermined.






16. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






17. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






18. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






19. Measuring the degree to which an organization conforms to the quality level expected by customers.






20. A method for testing hypotheses of relationships when discrete data is the measurement.






21. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.






22. An informed opinion; a possible solution; useful in guiding research investigations.






23. Behavioral core - causal data






24. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






25. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






26. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






27. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






28. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.






29. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






30. An interviewing technique in which mall patrons are stopped and asked for feedback.






31. Research useful for identifying - determining - and describing existing characteristics of a subject matter.






32. General condition indicators of broader problems/opportunities that influence management's thinking






33. The sample frame is divided into groups called clusters - each of which must be considered very similar to the others. The researcher can then randomly select a few clusters and perform a census of each one (one stage). Alternatively - the research






34. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






35. A study that includes every member of a population of interest; nearly impossible to achieve.






36. Research that allows the statement of cause and effect relationships among data or events.






37. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






38. A summary of how many times each possible raw response was selected by a set of respondents.






39. Allow you to split out groups of respondents to look for differences among those groups






40. Includes follow-up question(s) instructing the interviewer to ask for additional information






41. A method for testing hypothesis for differences in two or more means when continuous data is the measurement.






42. Selecting subject based upon specific ratios of characteristics among sample members.






43. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.






44. Lists response options on the questionnaire that can be answered quickly and easily






45. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.






46. The systematic process of witnessing and recording behaviors without questioning a subject.






47. Scales that offer several alternative levels of agreement for respondents.






48. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






49. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






50. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each