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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. That data observation that splits a distribution of data at its midpoint.
Hypothesis
Median
Product Test
Open Ended Question
2. Really two different questions posed in one question
Double-Barreled Questions
Question Flow
Probed Open Ended Format
Causal data
3. A study that includes every member of a population of interest; nearly impossible to achieve.
Data Analysis
Unobtrusive Observation
Median
Census
4. Who - What - Where - Where - Why - and How questions.
One Way Frequency Distribution
Universal Questions
Qualitative Research
Referral Sampling
5. Facts recorded in numeric fashion
Skip Question
Quantitative
Coding Questions
F Statistic
6. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the
Customer Satisfaction Studies
Dichotomous Scales
Leading Question
Systematic Sampling
7. Estimating the level of customer demand and the reasons for that demand for a given product or service.
ANOVA
Demand analysis
t-Test
Test Marketing
8. One to which the answer affects what will be asked next
t-Test
Descriptive Research
Sampling
Skip Question
9. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request
Convenience Sampling
Warm-up Questions
Laboratory Studies
Universal Questions
10. Nonprobability sampling resulting when sampling units do not have an known chance of being included.
Data basics
Structured Measurement
Convenience Sampling
Multiple Response Categorical Question
11. If there are more than two options for the response
Quantitative Research
Service Quality Research
Awareness
Multiple Response Categorical Question
12. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Project Presentation
Chi Squared
Loaded Question
Four Do Not's of Question Wording
13. A sampling process where each sample units has a known chance of being selected.
Root
Referral Sampling
Random Sampling
Structured Measurement
14. Facts recorded in non-numeric fashion
Mutually Exclusive
Qualitative
Probed Open Ended Format
Concept Testing
15. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Unstructured Measurement
Experimentation
t-Test
Census
16. The degree to which a scale measures what it is supposed to measure.
Sampling
Prompters
Convenience Sampling
Scale Validity
17. Demographics - attitudes - preferences
Warm-up Questions
Data basics
Purposive Sampling
Causal data
18. Used to keep respondents on task and alert
Primary Research
Discrete Data
Four Do's of Question Wording
Prompters
19. The systematic process of witnessing and recording behaviors without questioning a subject.
Observation
Scaled Response Question
Behavioral data
One Way Frequency Distribution
20. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Symptoms
t-Test
Probability Sample
Customer Satisfaction Studies
21. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Secondary Research
Cluster Sampling
Scale Validity
Laboratory Studies
22. Research useful for identifying - determining - and describing existing characteristics of a subject matter.
Descriptive Research
Loaded Question
Third-Person Technique
Two-way Frequency Distribution
23. The average of observed data.
Dichotomous Scales
Quota Sampling
Normal Distribution
Mean
24. The respondents are instructed to respond in their own words and the response depends on a topic
Mall Intercept Survey
Open Ended Question
Concept Testing
Exploratory Research
25. Categorical data like gender - age groups - marital status - etc.
Qualitative
One Way Frequency Distribution
Discrete Data
Non-probability sample
26. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.
Concept Testing
Experimentation
Simple random sample
Judgement/expert sample
27. Research that attempts to assess product improvements prior to enacting product modifications.
Z Test
Project Presentation
Judgement/expert sample
Product Test
28. Seeks no additional information from the respondent
Hypothesis
Z Test
Unprobed Open Ended Format
Quantitative
29. Don't ask leading questions - Don't ask loaded questions - Don't ask double-barreled questions - Don't use overstated questions
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30. One that places undue emphasis on some aspect of the topic
Overstated Questions
Mall Intercept Survey
Root
Mean
31. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Observation
Median
Quota Sampling
Third-Person Technique
32. The desired perception that a company wants to be associated with its target market relative to competing brands.
Quantitative
Research Problem
Positioning
Double-Barreled Questions
33. The researcher uses personal judgment or that of some other knowledgeable person to identify who will be in the sample. Subjectively and convenience enter in here; consequently - certain members of the population will have a smaller chance of select
Purposive Sampling
Relationship Marketing
Secondary Research
Cluster Sampling
34. A summary of how many times each possible raw response was selected by a set of respondents.
Random Sampling
Demand analysis
Stratified random sample
One Way Frequency Distribution
35. Selecting subject based upon specific ratios of characteristics among sample members.
Random Sampling
Loaded Question
Third-Person Technique
Quota Sample
36. Lists response options on the questionnaire that can be answered quickly and easily
Secondary Research
Categorical or Close-ended Question
Product Test
Referral Sampling
37. A type of bias that is attributable to mistakes made by choosing a sample rather than a census.
Product Test
Sample Error
Causal Research
Quantitative Research
38. Respondents are asked for the names and identities of other like themselves who might qualify to take part in the survey. Members of the population who are less well-known - disliked - or whose opinions conflict with the selected respondents' have
Z Test
Referral Sampling
Experimentation
Median
39. The extent to which the measurements taken with a particular instrument are repeatable.
Double-Barreled Questions
Scale Reliability
Continuous Data
Service Quality Research
40. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.
Unobtrusive Observation
Exploratory Research
Convenience Sampling
Reversals of Endpoints
41. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Sampling
Experimentation
Primary Research
Role-Playing
42. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Concept Testing
Primary Research
Qualitative
Reversals of Endpoints
43. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Research Problem
Causal data
Data Analysis
Discrete Data
44. The percentage of the market having heard of a message - product - or brand.
Loaded Question
Screening Questions
Root
Awareness
45. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Four Do's of Question Wording
Quota Sampling
Survey Research
Two-way Frequency Distribution
46. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
t-Test
Skip Question
Derived
Stratified random sample
47. Measuring the degree to which an organization conforms to the quality level expected by customers.
Non-probability sample
Mutually Exclusive
Service Quality Research
Skip Question
48. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.
Relationship Marketing
Categorical or Close-ended Question
Quantitative
Semantic Differential
49. An informed opinion; a possible solution; useful in guiding research investigations.
Hypothesis
Referral Sampling
Dual Choice or Dichotomous Categorical Question
Demand analysis
50. Historical research that has been previously collected by someone other than the research and for another purpose.
Unprobed Open Ended Format
Secondary Research
Sample Error
Unobtrusive Observation