Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. An informal process of analyzing past - present - and future conditions that affect a firm's success and completive position.






2. Statements or questions used to let the respondent know that changes in question topic or format are forthcoming






3. Facts recorded in non-numeric fashion






4. A type of study that witnesses behaviors and subject are aware that they are being watched.






5. The researcher identifies quota characteristics such as demographic or product use factors and uses these to set up quotas for each class of respondent. The sizes of the quotas are determined by the researcher's belief about the relative size of each






6. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






7. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






8. An interviewing technique in which mall patrons are stopped and asked for feedback.






9. Seeks no additional information from the respondent






10. The most frequently encountered observation.






11. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






12. Research that allows the statement of cause and effect relationships among data or events.






13. Simple and easy-to-answer that are used to get the respondents' interest and to demonstrate the ease of responding to the research request






14. A controlled field study conducted for gaining information on the performance of marketing mix factors.






15. Research that attempts to assess product improvements prior to enacting product modifications.






16. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






17. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.






18. The degree to which a scale measures what it is supposed to measure.






19. One that places undue emphasis on some aspect of the topic






20. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






21. A sample where each member of a populations has an equal - non-zero chance of being included in a sample.






22. Transactions






23. Less formal in procedural methods - this research seeks insight into problems rather than testing hypotheses.






24. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal

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25. Bipolar adjectives that seek to measure object on multiple attributes that may be used to describe the object.






26. An attempt to test new product or product innovation ideas prior to producing and marketing the product idea.






27. Utilizes a continuum chosen by the researcher to measure the attributes of some construct under study






28. A sampling process where each sample units has a known chance of being selected.






29. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






30. Buried in its wording elements that make reference to universal beliefs or rules of behavior






31. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data






32. An informed opinion; a possible solution; useful in guiding research investigations.






33. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






34. The statistic test for testing a hypothesis with ANOVA.






35. Includes follow-up question(s) instructing the interviewer to ask for additional information






36. Summary facts - typically representing aggregates of root data






37. Lists response options on the questionnaire that can be answered quickly and easily






38. Scales that offer on two alternatives; true-false; yes-no.






39. The extent to which the measurements taken with a particular instrument are repeatable.






40. Instead of putting all the negative adjectives on one side and all the positive ones on the other side - a researcher will switch the positions of a few items






41. Who - What - Where - Where - Why - and How questions.






42. Scales that offer several alternative levels of agreement for respondents.






43. Individual difference variables - geo-demographics






44. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






45. A measurement process that seeks an open-end response from study subject.






46. The average of observed data.






47. Really two different questions posed in one question






48. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






49. Used to keep respondents on task and alert






50. An interrogative (question) statement that helps to guide the research process.