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Test your basic knowledge |
Market Research
Start Test
Study First
Subject
:
business-skills
Instructions:
Answer 50 questions in 15 minutes.
If you are not ready to take this test, you can
study here
.
Match each statement with the correct term.
Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.
This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role
Stratified random sample
Loaded Question
Quota Sample
Role-Playing
2. Facts stored in the most disaggregate form - e.g. - product-level UPC scanner data
Qualitative
Root
Quantitative
Continuous Data
3. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.
Experimentation
Discrete Data
Quota Sample
Root
4. The process of organizing data into structures and applying assessment techniques to the structures to test hypotheses.
Field Studies
Data Analysis
Cluster Sampling
Sample Error
5. Used to keep respondents on task and alert
Prompters
Test Marketing
Survey Research
Relationship Marketing
6. Studies that manipulate independent variables relative to dependent variables in a contrived setting.
Laboratory Studies
Loaded Question
t-Test
Data types
7. Research that allows the statement of cause and effect relationships among data or events.
Causal Research
Z Test
Qualitative
Question Flow
8. Data that is collected and assembled by a research for a specific research problem; controlled data collection.
Exhaustive
Mutually Exclusive
Four Do's of Question Wording
Primary Research
9. The most frequently encountered observation.
Quantitative
Mutually Exclusive
Concept Test
Mode
10. Allow you to split out groups of respondents to look for differences among those groups
Qualitative Research
Classification Questions
Dichotomous Scales
Purposive Sampling
11. A condition whereby units of observation may exist in one and only one grouping.
Mutually Exclusive
Dichotomous Scales
Two-way Frequency Distribution
Laboratory Studies
12. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]
Classification Questions
Multiple Response Categorical Question
Cluster Sampling
Two-way Frequency Distribution
13. Scales that offer several alternative levels of agreement for respondents.
Non-probability sample
Likert-Type Scales
Mall Intercept Survey
Symptoms
14. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.
Product Test
Customer Satisfaction Studies
Multiple Response Categorical Question
Mode
15. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n>30)
Multiple Response Categorical Question
Z Test
Structured Measurement
Qualitative
16. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)
Skip Question
t-Test
Scale Validity
Continuous Data
17. Selecting subject based upon specific ratios of characteristics among sample members.
Product Testing
Quota Sample
Multiple Response Categorical Question
Secondary Research
18. Qualitative - quantitative - root - derived
Data types
Categorical or Close-ended Question
Unstructured Measurement
Causal data
19. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent
Double-Barreled Questions
Third-Person Technique
Concept Test
Secondary Research
20. A sample based upon judgement or knowledge and where the chance of being selected for a sample is not known.
Leading Question
Probability Sample
Non-probability sample
Concept Test
21. Keep it focused on a single topic - Keep it brief - Keep it grammatically simple - Keep it crystal
22. Really two different questions posed in one question
Laboratory Studies
Double-Barreled Questions
Field Studies
Quota Sampling
23. Facts recorded in non-numeric fashion
Root
Likert-Type Scales
Symptoms
Qualitative
24. The statistic test for testing a hypothesis with ANOVA.
Stratified Sampling
F Statistic
Test Marketing
Scaled Response Question
25. Type vs. content
Data types
Data basics
Cluster Sampling
Awareness
26. Scales that offer on two alternatives; true-false; yes-no.
Customer Relationship Management [CRM]
Obtrusive Observation
Dichotomous Scales
Data Analysis
27. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.
Continuous Data
Census
Unobtrusive Observation
Research Problem
28. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples
Convenience Sampling
Coding Questions
Open Ended Question
Situation Analysis
29. Pertains to the sequencing of questions or blocks of questions - including any instructions - on the questionnaire
F Statistic
Question Flow
Sample Error
Qualitative
30. Research that attempts to assess product improvements prior to enacting product modifications.
ANOVA
Product Test
Classification Questions
Product Testing
31. A method for testing hypotheses of relationships when discrete data is the measurement.
Double-Barreled Questions
Chi Squared
Obtrusive Observation
Root
32. Transactions
Editing
Role-Playing
Behavioral core
Reversals of Endpoints
33. Individual difference variables - geo-demographics
Demographic data
Situation Analysis
Screening Questions
Obtrusive Observation
34. A type of study that witnesses behaviors and subjects are not aware that they are being watched.
Product Test
Unobtrusive Observation
Data Analysis
Mean
35. A sample that is chosen by subdividing a population into subgroups and then randomly selecting subject from each subgroup.
Stratified random sample
Screening Questions
Stratified Sampling
Product Testing
36. Measuring the degree to which an organization conforms to the quality level expected by customers.
t-Test
Probability Sample
Semantic Differential
Service Quality Research
37. A measurement process whereby possible answers are predetermined.
Data types
Normal Distribution
Structured Measurement
Relationship Marketing
38. An interviewing technique in which mall patrons are stopped and asked for feedback.
Experimentation
Classification Questions
Mall Intercept Survey
Mutually Exclusive
39. Selected by an informed reserch who feels that a subject possesses characterisitcs qualifying them as a subject for a study.
Scale Validity
Product Test
Data basics
Judgement/expert sample
40. A sample where ech member of a population has a known - non-zero chance of being included in a sample.
Probability Sample
Mode
Quota Sample
Obtrusive Observation
41. The extent to which the measurements taken with a particular instrument are repeatable.
Leading Question
Convenience Sampling
Situation Analysis
Scale Reliability
42. A sampling process where each sample units has a known chance of being selected.
Exploratory Research
Random Sampling
Four Do Not's of Question Wording
ANOVA
43. Buried in its wording elements that make reference to universal beliefs or rules of behavior
Discrete Data
Warm-up Questions
Symptoms
Loaded Question
44. Lists response options on the questionnaire that can be answered quickly and easily
Structured Measurement
Project Presentation
Categorical or Close-ended Question
Quota Sampling
45. A formal presentation of the analysis of data - providing a summary of findings - and drawing conclusions of research.
Project Presentation
Situation Analysis
Mode
Product Testing
46. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.
Random Sampling
Mode
Normal Distribution
Causal data
47. Categorical data like gender - age groups - marital status - etc.
Classification Questions
Chi Squared
Customer Satisfaction Studies
Discrete Data
48. Historical research that has been previously collected by someone other than the research and for another purpose.
Causal Research
Secondary Research
Descriptive Research
Scaled Response Question
49. Includes follow-up question(s) instructing the interviewer to ask for additional information
Quantitative Research
Probed Open Ended Format
Normal Distribution
Survey Research
50. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.
Probability Sample
Sample Error
Convenience Sampling
Simple Random Sampling