Test your basic knowledge |

Market Research

Subject : business-skills
Instructions:
  • Answer 50 questions in 15 minutes.
  • If you are not ready to take this test, you can study here.
  • Match each statement with the correct term.
  • Don't refresh. All questions and answers are randomly picked and ordered every time you load a test.

This is a study tool. The 3 wrong answers for each question are randomly chosen from answers to other questions. So, you might find at times the answers obvious, but you will see it re-enforces your understanding as you take the test each time.
1. A management philosophy that focuses on building long-term - interactive - and loyal customer outcomes.






2. Data that is collected and assembled by a research for a specific research problem; controlled data collection.






3. A type of study that witnesses behaviors and subjects are not aware that they are being watched.






4. Studies that manipulate independent variables relative to dependent variables in a natural setting.






5. Purchases - promotional responses - online/web activities






6. Qualitative - quantitative - root - derived






7. Linear data that possesses quality of naming - order - and equal intervals like distance - wealth - etc.






8. Used to keep respondents on task and alert






9. The extent to which the measurements taken with a particular instrument are repeatable.






10. Transactions






11. The systematic process of witnessing and recording behaviors without questioning a subject.






12. Research that attempts to assess product improvements prior to enacting product modifications.






13. Scales that offer several alternative levels of agreement for respondents.






14. Samples drawn at the convenience of the interviewer and they may misrepresent the population - Mall intercepts are convenience samples






15. The statistic test for testing a hypothesis with ANOVA.






16. A summary in rows and columns of two discrete variables analyzed simultaneously. [Chi Square]






17. One that places undue emphasis on some aspect of the topic






18. A measurement process that seeks an open-end response from study subject.






19. Managing customer relationships by integrating customer information throughout the business.






20. Buried in its wording elements that make reference to universal beliefs or rules of behavior






21. Summary facts - typically representing aggregates of root data






22. The respondents are instructed to respond in their own words and the response depends on a topic






23. The process whereby interviews or survey instruments are checked for mistakes and corrected before analysis.






24. A research condition whereby independent variables are manipulated an artificial environment (lab). Controlled.






25. Instead of directly quizzing the respondent - the question can be couched in terms of a third person who is similar to the respondent






26. A method for testing hypotheses of differences between two means when continuous data is the measurement. (n<30)






27. That data observation that splits a distribution of data at its midpoint.






28. The average of observed data.






29. Demographics - attitudes - preferences






30. Studies that seek to measure the differences between expected and real outcomes of services - products - and programs.






31. A sample where ech member of a population has a known - non-zero chance of being included in a sample.






32. Who - What - Where - Where - Why - and How questions.






33. Research that attempts to assess new products prior to enacting the introduction.






34. A summary of how many times each possible raw response was selected by a set of respondents.






35. A type of study that witnesses behaviors and subject are aware that they are being watched.






36. An interviewing technique in which mall patrons are stopped and asked for feedback.






37. The researcher uses random numbers from a computer - random digit dialing - or some other random selection procedure that guarantees each member of the population in the sample frame has an identical chance of being selected into the sample.






38. Using a sample frame that lists members of the population - the researcher selects a random starting point for the first sample member. A constant "skip interval - " calculated by dividing the number of population members in the sample frame by the






39. An informed opinion; a possible solution; useful in guiding research investigations.






40. A condition whereby all possible groupings of units or data have been included for consideration.






41. Dry runs or dress rehearsals of the questionnaire with the supervisor or some other interviewer playing the respondent's role






42. A statement that seeks to determine precisely what problem management wishes to solve; information suggestive.






43. Individual difference variables - geo-demographics






44. A bell shaped distribution that exists when the mean - median - and mode are equal; theoretical data distribution; t-Distribution.






45. A attempt to test elements of products or product innovations prior to presenting the product or innovation to the marketplace.






46. Emphasizes the use of unstructured interviewing techniques; ethnographic research.






47. The use of numbers associated with question response options to facilitate data analysis after the survey has been conducted; Primary objective is to represent each possible response with a unique number because numbers are easier and faster to use i






48. Studies that manipulate independent variables relative to dependent variables in a contrived setting.






49. Selecting subject based upon specific ratios of characteristics among sample members.






50. The most frequently encountered observation.